Gass ; . Book v Scanned from the collections of The Library of Congress AUDIO-VISUAL CONSERVATION at The LIBRARY of CONGRESS i£ Packard Campus for Audio Visual Conservation www.loc.gov/avconservation Motion Picture and Television Reading Room www.loc.gov/rr/mopic Recorded Sound Reference Center www.loc.gov/rr/record X J^M^MVLMlki Say Rezoning Opposition Hurts Small Theatre EXHIBITORS RALD W : CLARA BOW EDDIE CANTOR RUDY VALLEE * GEORGE JESSEL • CHARLIE RUGGLES LILLIAN ROTH * GINGER ROGERS * CHESTER CONKLIN • WILLIk AND EUGENE HOWARD • ARMIDA • RUTH ETTING REAL STARS IN NEW Paramount Shorts PARAMOUNT SOUND NEWS PARAMOUNT SCREEN SONGS PARAMOUNT ACTS PARAMOUNT TALKARTOONS PARAMOUNT COMEDIES PARAMOUNT PICTORIALS No Wonder The Best Theatres Play Them! */ol, 101, No. I Entered as se^md-clast matter, August 20, 1917, ut the Post Office at Chicago, III., under the act of March 3, 1879. Published Hrlnhei A IQ weekly by QutgltysPubhshmQ Co., at 407 South Dearborn St.. Chicago. Subscription. $3.0(1 a year. Sin„le copies 25 cents '-"-H-'uei **, a - Jam CpN'^ 3 Down-to-earth FACTS from Hal Roach's nationwide flight! Imagine! Here's a comedy pro- ducer who acrually visits theatres to get audience and exhibitor reaction to his comedies. He's back from his latest air tour of the country f \ {Confirming detailed survey made by M-G-M) — of M-G-M Comedies play with M-G-M features, ** proving that A4-Q-M features are strong enough to stand alone — 2 — of M-G-M Comedies play with other companies' ^ features, proving that M-Q-M Comedies are depended upon to strengthen the majority of programs HAL ROACH makes em -G-M releases 'em I AURI HARDY ( IHARLIE CHAS1-. OUR (;ano THK BOY F.RIfcSMDS October 4, 1930 EXHIBITORS HERALD -WORLD BOX OFFICE WALLOPS! "ANYROBY'S WOMAN" "ANIMAL CRACKERS" "MONTE CARLO" "MANSLAUGHTER" "LET'S GO NATIVE" SPOILERS EDWIN CAREWE'S mighty new production of REX BEACH'S novel. With GARY COOPER, Kay Johnson, Betty Coiupsoii. Harry Green and others. Next in the powerful parade of Paramount Greater New Show World hits is this 1931-style all-talking version of "The Spoilers." Now the talk of New York's Broadway and Chicago's Loop! With that famous fight heard as well as seen — they go wild over it ! A surefire theatre- packer anywhere. PARAMOUNT HAS THE KNOCKOUTS! TRADE w-fc **Jfr y MARK- EXHIBITORS HERALD -WORLD October 4, 1930 LEADERS/ • in S ound , Quality and Service/ SINCE January 1930, RCA PHOTOPHONE has been making theatre installations at the rate of 132 a month ! . . . Dominating the field of careful buyers! Each month the number increases! . . . Today, RCA PHOTOPHONE is the dominant equipment! • . . leading all in sound quality! Only QUALITY could account for such tremendous growth . . . the QUAL- ITY that is built into the equipment . . . QUALITY of installation . . . and QUALITY of service after installation ! SOUND QUALITY has placed RCA PHOTOPHONE in its superlative position in the talking picture world. RCA PHOTOPHONE has brought to thousands of theatres, large and small, a perfection in sound reproduction that is the logical result of the unmatched resources, the unrivaled engineering genius, the strength and stability of the world's greatest electrical and acoustical organizations. The theatre, whether it be 500 seats or 5,000, equipped with RCA PHO- TOPHONE is giving to its audience THE UTMOST IN SOUND QUALITY! PHOTOPHONE wiirggtiircw RCA PHOTOPHONE, Inc (Subsidiary of Radio Corporation of America) EXECUTIVE AND COMMERCIAL OFFICES — 411 FIFTH AVENUE, NEW YORK CITY Cash Price *2,500.00 Small Theatre Equipment forcapacitiee to 1,000. SOUND ON FILM ONLY. Deferred Payment Plan averages , . . ®43.°'5 Weekly* Cash Price *2,995.00 SmallTheatre Equipment forcapacities to' 1,000. SOUND ON FILM AND DISC. Deferred Payment Plan averages . ... ®51.90 Weekly* Cash Price $6,500.00 For Th'eatres to 2,000 seating capacity. Deferred Payment Plan averages . . . ®7o.20 Weekly* Cash Pric s9,250.00 ForTIieatres of 2,000 capacity and over. Deferred Payment Plan averages . . . $100.80 Weekly* •Average Weekly Com on Deferred Paymenl Plan is baaed on 2 your itrm and Includes rental, service, carry- (ng"cfaorge and inaurnnce. V. S. BRANCH OFFICES .. . ALBANY, DeWilt Clinton Hotel; ATLANTA, 101 Marietta St.; BOSTON, Statlcr Office Bldg.; CHICAGO, 100 W. Monroe St.; CLEVELAND, Film Bldg.; DALLAS, 1700 Commerce St.; DENVER, U. S. Nat. Bank Bldg.; DETROIT, Fox Theatre Bldg.; KANSAS CITY, 1717 Wyandotte St.; LOS ANGELES, 7000 Santa Monica Blvd.; PHILADELPHIA, 261 N. Broad St.; PITTSBURGH, Wm. Perm Hotel; SAN FRANCISCO, Ruhb Bldg.; SEATTLE, Orphcum Theatre Bldg.; WASHINGTON, 1910 K St., N. W. CANADIAN DISTRIBUTORS.. .Electric*, ltd,, 366 Mayor St., MONTREAL. RCA Sound Equipments, Ltd., 503 LindHay Bldg., WINNIPEG and 3566,39th St., W., VANCOUVER, B.C. BranchcH and Agents in All Principal Foreign Countries. pening 25 k PATH NEW YORK, GLOBE Starting Oct 3rd DETROIT, RKO DOWNTOWN Starfmg Oct \Oth GRAND RAPIDS, EMPRESS Starting Oct llth KANSAS CITY, MAIN STREET Start, ng Oct Uth LITTLE ROCK, MAJESTIC Starting Oct 12th ILWAUKEE, PALACE Starting Oct 3rd MINNEAPOLIS, HENNEPIN ORPHEUM Starling Oct llfh NEW ORLEANS, PALACE Storting Oct /Ofh SAN FRANCISCO ORPHEUM Starting Oct. Uth OAKLAND, ORPHEUM Storting Oct I5fh OMAHA, ORPHEUM Storting Oct 10th PORTLAND, ORPHEUM Starling Oct Uth ST. LOUIS, ST. LOUIS Starting Oct 10th SEATTLE, ORPHEUM Storting Oct 11th ST. PAUL, PALACE Starling Nov. Ill TACOMA, ORPHEUM Starting Oct. lith BOSTON, KEITHS Starling Oct. llth VELAND, HIPPODROME S»ortmg Ocf !1th PROVIDENCE, ALBEE Start, ng Oct )l(h ROCHESTER, PALACE Starting Ocf. ?7»h TOLEDO, PALACE Storting Ocf. !0fh WASHINGTON, KEITH'S Storting Oo NEWARK, N. J., PROCTORS Storting Ocf 4fh SYRACUSE, KEITH'S Starting Ocf 18fh LOWELL, KEITHS Sforfing Ocf 18th EY CITIES MAN WITH HELEN TWELVETREES MARJORIE RAMBEAU RICARDO CORTEZ PHILLIPS HOLMES JAMES GLEASON Directed by TAY GARNETT Produced by E. B. DERR World premiere Oct. 3^ Globe Theatre New York Kf^jlT HITS WILL DOMINATE ^*^ AS THEY TREMENDOUS ACCOMPLISHMENT TRAIL Biggest production ever made. More actors, people, horses, cattle, wagons, wild animals, Indians. More thrill. More action. More pathos. More spectacular. Scenes shot in seven different states. 93 speaking parts. 20,000 extras. 4 months in making. Prodigious effort and danger while filming marvelous scenes— big wagon train crossing flooded rivers; lower- ing wagons, cattle, people from dizzy cliffs; stampeding big herd of buffalo; Indian attack upon wagons. Most exciting of dramas. Most dra- matic of romances. Staged in the wonderful scenery of the last Amer- ican wilderness. FOX CHINESE THEATRE, LOS ANGELES NOW EACH OF THESE 2 BOX OFFICE INDUSTRY DOMINATE LOS ANGELES DeSYLV A BROWN AND HENDERSON Creators of "Sunny Side Up Repeat with EL BRENDEL MAUREEN O'SULLIVAN* JOHN GARRICK MARJORIE WHITE • FRANK ALBERTSON Directed by DAVID BUTLER DeSylva, Brown and Henderson. Master makers of hits. Creators of one of the biggest, "Sunny Side Up". David Butler, director of that same picture. What a combination! How will the boys and beauts look, act, dress, talk and make love in 1980? New sensations pour on you like rain. Ballet of 100 in gorgeous hypnotiz- ing dances. Startling, beautiful, original, funny, tuneful, spectacular! OPENING AT CARTHAY CIRCLE, LOS ANGELES, OCTOBER lO SUPER-HITS IS BIGGER THAN ANY 2 PICTURES EVER MADE EXHIBITORS HERALD -WORLD October 4, 1930 orta 1. in 100% BOOKINGS Warner Bros, books entire Universal product, including features, shorts and newsreels for its nationwide cir- cuit of 800 theatres. ... So does R.K.O. for its National string of first run theatres. ... So does Springer- Cocalis Circuit operating 15 thea- tres in Manhattan and New Jersey. . . . Also Manhattan Playhouses in 20 theatres, Lee Ochs with 4, Sidney Cohen with 2, Brandt Bros, with 4, Harry Harris with 5, William Salkin with 4, entire Rosenblatt Circuit of Staten Island. . . . Also Griffith Cir- cuit, largest in Oklahoma City territory. I October 4, 1930 EXHIBITORS HERALD -WORLD nt Events film industry By Warner Bros, big 2. "A LADY SURRENDERS" BOOKED By Paramount, ace Publix New York House. . . . By R.K.O. for pre-release in 9 key cities. . . Pittsburgh house for extended run. 3. "ALL QUIET ON THE WESTERN FRONT" BOOKED Crowds compel holdover for second week at the Roxy, New York. . . . Playing day and date in 26 Warner-Stanley houses in Philadelphia. 4. "THE KING OF JAZZ" BOOKED Opens New Arkansas, Little Rock, Ark., for biggest crowds in history of Arkansas theatricals. Thousands turned away. Audiences -wildly enthusiastic. 5. "THE INDIANS ARE COMING" BOOKED By Fox Western New York circuit for entire chain of 20 theatres. ... By Paramount Theatre, Brooklyn, Publix Ace House. . . . By Fox Metropolitan, 54 theatres, New York. . . . By Hamrick's Blue Mouse, Seattle and Tacoma and Music Box, Portland. . . . By Fox Midwesco circuit of Milwaukee DeLuxe houses. . . . By Warner Bros, entire Washington, D. C, cir- cuit of 15 theatres. . . . Now playing daily at the Roxy, New York. . . . By Hippodrome, Class "A" Baltimore theatre. * -K * * 6. SHORT SUBJECTS BOOKED By the Music Box, Class "A" house, Portland, Oregon, "SIDNEY-MURRAY" SERIES, "LEATHER PUSHERS," "SLIM SUMMERVILLE UNIVERSAL COMEDIES." ... By Criterion, big first run house in Los Angeles, "SLIM SUMMERVILLE UNIVERSAL COMEDY" Number 2 for a wide screening extended run. ... By Loew's New York Circuit, "SIDNEY- MURRAY" SERIES for 110 days playing time. ... By George M. Cohan Theatre, New York, "SLIM SUMMERVILLE" Number 1. 7. "UNIVERSAL-GRAHAM McNAMEE NEWSREEL" BOOKED Playing in George M. Cohan Broadway House. . . . Also at Beacon, Winter Garden and New York and Brooklyn Strand. 8. "RESURRECTION" BOOKED By ROXY, big New York theatre. . . . "LITTLE ACCIDENT" did $7,500 business in first 3 days at Rialto Theatre, Wash- ineton, a sensational figure. . . . 'THE WHITE HELL of Pitz Palu literally caused a riot at the Cameo Theatre, New 10 EXHIBITORS HERALD -WORLD October 4, 1930 ▼Producer, exchange, exhibitor — the triangle of the motion picture busi- ness. Each is dependent on theothers ...each equally important. Orders, inquiries, instructions, reports — between them flash the important messages of a great industry. Con- tacts must be speedy. They must be accurate. They must leave a print- ed record for future reference. "▼" Daily increasing thousands of over the Triangle of Business business telegrams flash across the vast network of Postal Telegraph wires— reaching 70,000 points in the United States and 8,000 in Canada. ▼ Executives appreciate the speed and accuracy — the alert messengers, highly trained operators, second- splitting equipment, and the sense of responsibility that Postal Tele- graph employees make evident in every transaction. ▼ The only American telegraph company offering a world-wide service of coordinated record communications. ▼ Postal Telegraph, through affilia- tion in the International System, goes to Europe, Asia and the Orient over Commercial Cables; to the West Indies, Central and South America over All America Cables; to ships at sea via Mackay Radio. "Postal Telegraph All America Cables Commercial Cables Mackay Radio WHAT THE GOLD STAR MOTHERS SAW- I he perfect reel for your program during ARMISTICE WEEK ER THERE TODAY j/\ journey through the I ana or memories $ i PAT H E gives you the edge on the industry with the greatest line-up of hits in history * - * and now — *5$ ''■if m \ with JAMES RENNIE HARRY BANNISTER J. Farrell MacDonaid - Bert Roach Based on the play by David Belasco A John Francis Dillon Production I VI CjMrllOllEfcturc? "Vitophone" is the registered trode mork o( the Vitophone Corp designating its products. w The Independent Film Trade Paper EXH IBITO RS HERALD WORLD Home Office: 407 So. Dearborn St, Chicago In This Issue REZONING Organized Opposition to Rezoning Is Only Hurting the Small Exhibitor for Whom It Is Intended, Say Men Who Have Played a Lead- ing Part in Rearranging of Protection — Plans Strike Snag in Chicago and New Or- leans— San Francisco Accepts New Schedule. LABOR Sympathetic Strikes Loom as Musician Controversy Goes On — Stage Hands and Op- erators Threaten to Walk Out in Two Cities Unless Agreements Are Reached — Ultima- tums Are Issued By Labor Executives at Philadelphia and St. Louis. COMPLETE INDEX TO CONTENTS NEWS Erpi has extended ten million credit to film industry, says Otter- son; company has fallen far below 20 per cent set as maximum profit, press is told. Big improvement claimed for new process of showing pictures on wide screen — Laboratory device is attached to printing machine. Bright outlook is reflected in net profit returns of four compa- nies—Radio to make all prints on Coast at million dollar plant. Percentage plus 50-50 profit split is blamed by operators and bookers of independent chains as making this "hardest buying season." DEPARTMENTS The Short Feature 42 Music and Talent 50 Box Office Promotion 43 Classified Advertising 56 Chicago Personalities, by Jim Little 60 FEATURES New Product 29 The Voice of the Industry (Letters from Readers) 58 Securities Price Range 20 Hollywood, by Douglas Hodges 33 Broadway 18 Sound Reproduction 37 Pictorial Section 21 J. C Jenkins — His Colyum 41 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Paramount, Metro-Gold- wyn-Mayer, Eastman Kodak, Technicolor Corporation, Postal Telegraph, RCA Photophone, First National, Pathe, Fox, Uni- versal, Chalmers Publishing Company, National Screen Service, M. E. Moss Publishing Co., Economy Novelty and Printing Co. MUSIC AND TALENT— Quality Slides, Remick Music Corpora- tion, Lewis Manne Butler, Leo Feist, Inc., Brooks Costumes, Julia Dawn, Kae Studios, Charlie Crafts, Hy C. Geis. CHICAGO -407 South Dearborn St. Telephone Harrison 0036-37-38 Cable Address: Quigpubco EDWIN S. CLIFFORD, General Manager ERNEST A. ROVELSTAD, Managing Editor GEORGE CLIFFORD, Business Manager HOLLYWOOD 1605 North Cahuenga St. Telephone Gladstone 2118 2119 DOUGLAS HODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES NEW YORK 565 Fifth Avenue Telephone Wickersham 2366-2367 JAY M. SHRECK, Neto York Editor HERBERT FECKE and RAYMOND GALLO Advertising Representatives LONDON THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 SUBSCRIPTION RATES: United States and its possessions, Canada and all coun tries of the Americas S3. 00 per year; Great Britain and its colonies £1 per year. Other foreign countries^— So. 00 per year. Single copies 25 cents. Advertising ra te cards and Audit Bureau of Circulations statements furnished upon applicat'on. The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request. Editorial BY MARTIN J. QUICLEY. The Road to the Public THE key man of the picture business, now and always, is the exhibitor. While this fact is never denied it is frequently ignored. And when it is ignored it leads to some very serious complications. When we speak of the exhibitor as the "key man" we mean that he controls the situation, that if the door to development is opened the exhibitor is the person to do it. Examine, for instance, the case of production: Producers generally are aware that both the present existence and the future growth of the picture business depends upon reaching a higher degree of merit in screen entertainment. Producers know, from experience, that the same old thing done in the same old way leads no- where except, possibly, to the sheriff's office. Hence, the studios point their efforts toward finer and better accomplishment. In the natural course, they do not invariably succeed but everyone who knows production knows that from its earliest days there has been a constant striving after better things. Some of these efforts have led to very poor attractions but others have, to the great surprise of persons who are afraid of anything but the old formula, resulted in the production of those very fine subjects — which at the same time have been great enter- tainment— that dot the road of the industry's progress like milestones. The typical exhibitor attitude on anything new and different in production is a heavy load for the producer to carry. We do not hold the exhibitor blameworthy for this attitude because, as a matter of fact, the blame lies with the producer. This exhibitor attitude is a heavy load because it brings fear and apprehension to the producer when he under- takes consideration of a subject like "Liliom," "Outward Bound" and "Abraham Lincoln." He realizes that the road to the public leads through the mind of the exhibi- tor. He realizes that to traverse this road successfully the mind of the exhibitor must be a helpful influence and not a hindrance. The exhibitor principally judges pictures by what he thinks they will do at his box office. And it is very proper that he should do so. But in looking for a box office attraction the exhibitor, after noting merely his attend- ance records, is too prone to be unwilling to risk using a production unless it happens to contain elements which in the past have proven successful for him. As the result of this condition the new and different type subject starts out into the booking market under a severe handicap. We do not say that the exhibitor should jeopardize his business by passing over attractions containing the estab- lished elements of success and in their place put in sub- jects that to him appear of obscure if not doubtful worth. No, it is the business of the producer to keep the exhibi- tor so fully and accurately informed with respect to de- velopments in production that when the producer has undertaken to do a different type of subject the exhibitor will be well aware of the reasons for this action. With more done in this direction along the line of information to exhibitors about current trends and neces- sities in production, the producer will have less difficulty in getting on the screen — and properly presented — those finer subjects without which the picture business very shortly would land on the down grade. Approval IN an important address in Omaha last week, His Emi- nence, George Cardinal Mundelein, Archbishop of Chi- cago, while referring to what he describes as a serious laxity in modern morals made mention of the influence of the stage and of current literature upon the existing situation. It will be very interesting to persons engaged in the picture business to note that Cardinal Mundelein did not place the motion picture alongside of the stage and cur- rent literature as unwholesome influences upon modern morals. This distinct compliment to the motion picture, we feel sure, was contributed not because there are not objection- able motion pictures as well as objectionable stage plays and books in current literature but rather because the motion picture industry has done what neither the stage managers nor the book publishers have made any serious effort toward doing. We refer, of course, to the Code for Motion Picture Production adopted last Winter by the producers asso- ciation. This document is a serious and sensible effort to maintain right moral standards in motion picture pro- duction and it is very reasonable to assume that the atti- tude of Cardinal Mundelein, as indicated in the Omaha address, has in some measure at least been influenced by the announced policy under which production is now being carried out. The fair and liberal attitude of Cardinal Mundelein toward motion pictures is a very valuable development for the motion picture business. It doubtlessly is the result of the industry's effort toward maintaining a wholesome screen. With this effort honestly and faithfully carried out such approval from high places may be depended upon. But failure or half-success in the carrying out of this effort could — and quite certainly would — result in the quick withdrawal of such support. THE plan of the Motion Picture Theatre Owners of America to organize and maintain among their mem- bers an informational service for the guidance of produc- tion is an especially promising undertaking. The associa- tion is to be congratulated on this constructive plan. Theatremen are the general receivers of information for the industry — as well as the general receivers of reve- nue. Through having the information received properly assembled and systematized, a very great service can be rendered to production and to the industry at large. Exhibitors HERALD-WORLD MARTIN J. QUICLEY, Publisher and Editor Incorporating Exhibitors Herald, founded 1915; Moving Picture-World, founded 1907; Motography, founded 1909; The Film Index, founded 1906. Published every Friday by Quigley Publishing Company, 407 S. Dearborn Street, Chicago; Martin J. Quigley. President;£du»» S. Clifford, Secretary; George Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre- ■pondence should be addressed to the Chicago office. Bitter Theatres, devoted to the construction, equipment and operation of theatres, is published every fourth week as Section Two of Exhibitors Herald- World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two of Exhibitors Herald- World. Other Publications: The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan. October 4, 1930 EXHIBITORS HERALD -WORLD 15 Say Opposition to Rezoning Only Hurts Small Exhibitors Protection Agreements Blocked In Chicago and New Orleans Harold B. Franklin in New Theatre Concern (Sficial to the Herald-World) HOLLYWOOD, Oct. 2.— Coinci- dent with the resignation of Harold B. Franklin from Fox West Coast Theatres, it is revealed here that Franklin, Roy O. and Fred Miller, and Howard Sheehan had incorpo- rated, under the name of Fox Cos- mopolitan Theatre Company, Ltd., and received permission from the state corporation department to issue 3,000 shares of stock with no par value. Pathe Kills Foreign Talker Plan; Silents And Sub- Titles Stay (Special te the Herald-World) HOLLYWOOD, Oct. 2.— E. B. Derr, vice president and general manager of Pathe, today said that Pathe is giving up plans for talking pictures abroad. Sound copies are to be distributed only domes- tically, he explained. Pathe will, however, continue to sell sil- ent pictures with sound tracks for foreign consumption. The purpose of the sound track will be to carry musical scores, which are written by Josiah Zuro, the company's musical director and composer. The procedure in production of foreign silents will be the same as that used for talking pictures, except that the English dialog will be removed after the film is finished. Sub-titles will be substituted and a few retakes made for proper synchroni- zation. The first picture to be made under this plan is "Her Man." U. S. Importers at Prague Deny Inspiring Riot When German Films Were Used (Special to the Herald-World) PRAGUE, Oct. 2.— The charge made by several Prague newspapers that recent rioting and attacks on motion picture houses showing German talking pictures were inspired by im- porters of American films has been vigorously denied by the latter. Prague representatives of American film concerns have submitted the matter to their directors and to the American legation. Julius Schmitt, director of United Artists and film advisor to the Czechoslovakian govern- ment, in commenting on the situation, said,_ "I repudiate as a base and monstrous fabrication the insinuation that the demonstrations were financed by American film capital. We have absolute proof that this allegation has been used to excite prejudice against American films among the German speaking citizens of Czechoslovakia. The newspapers implicated in the case claim they published their insinuations on the basis of information from police headquarters. Efforts Stumble Over Allied, Clearances and Double Features — San Francisco Approves Plan (Special to the Herald-World) NEW YORK, Oct. 2. — Organized opposition to rezoning is only hurt- ing the small exhibitor and he is the one whom organization is endeavor- ing to help. This is the view of those who have observed the difficulty in drafting new protection regulations, especially in Chicago, where opposition has been voiced by the local unit of Allied States Association. "Protection as adopted in Chicago is one of the fairest documents in the country," said C. C. Pettijohn, who with Gabriel Hess, also of the Motion Picture Producers & Distributors of America, was present when the rezoning plan for Chicago was ratified. [In Chicago it was stated officially that the plan had not been ratified but only initialed by some committee members.] Begin Ohio Publix House (Special to the Herald-World) STEUBENVILLE, OHIO, Oct. 2.— Work is to •tart late this month on a $300,000 Paramount Publix theatre to be erected here. The general contract has already been awarded. Determined efforts to achieve finally a definite solution of the zoning and protection issue in Chicago and New Orleans have failed, it became known this week following committee conferences. Though it is believed that some prog- ress was achieved, the attempt is regarded as having fallen far short of success. In San Francisco, however, the same plan voted for reconsideration the week previously, met unexpected approval at a general meet- ing. The plan (presented in detail on an ad- joining page) covers the full San Francisco territory, including part of Nevada. Flat opposition to any system restricting its members was asserted by the Independent Theatre Owners of Illinois, Allied States or- ganization in Chicago, and this attitude is re- garded as meaning little likelihood that any protection plan can be adopted in this terri- tory with general approval. Double Features Hit Announcement of this position came fol- lowing a series of conferences between distrib- utor and exhibitor groups. Aaron Saperstein, president of the association, withdrew from the negotiations, and after a conference with Al Steffes of Allied, who had arrived for the day, dictated a telegram rejecting the plan in toto, to the Film Board of Trade. Specific objections to the plan, which in the main is understood to be very similar to that in operation last year, are stated by Saperstein to be aimed at restrictions placed on the smaller theatres, which comprise the membership of his organization. These restrictions provide that there can be no double features, two-for-one ad- mission prices, or gift nights, prior to eight weeks after general release. This would make the period extend 17 weeks after first-run showings. "The big houses can run stage shows and give double shows in that way," declared Saperstein, "so why can't we?" Miller Group Seeks Changes It is also disclosed that the proposed system hasn't the full approval of the Exhibitors Association of Chicago, Jack Miller's organ- ization, the membership of which includes many small houses and practically all of the larger ones. It is expected, however, that these objections will be ironed out without difficulty and that the plan, which is now to be referred to the distributor executives and ex- hibitor groups through the Hays organization, will be in operation within two weeks with the approval of the distributors and the larger theatre operators in Chicago. It is even remotely possible that the Allied affiliate may give some measure of approval to a revamped plan. The Saperstein organ- ization has announced that the plan will be lef erred to its members at a general meeting and that the officials will act according to the result of a majority vote. Both Abram F. Myers, president of Allied, and Steffes are expected to attend. See Pettijohn Insistence The Chicago protection situation has been in a turmoil all summer and was considered by some to have finally quieted down in an acquiescence to last year's system. The de- sire of the Hays organization to have a definite plan formally placed in effect in Chicago, as elsewhere throughout the country, led to a resumption of conferences, for which C. C. Pettijohn came from the Hays office. The plan placed before the meetings was that considered previously but which was more recently modified by representatives of the leading Chicago exchanges. Tiffany, Colum- bia and RKO, however, did not continue to be represented at these distributor meetings, it is understood, leaving M G M, Paramount, Fox, Warner Brothers, First National and Pathe to work out the system submitted at the meetings from which the Saperstein or- ganization withdrew. Three Plans in New Orleans Besides Pettijohn and the distributor repre- sentatives, these conferences were attended by James Coston, representing Coston and Warner theatres; Jack Miller, Lester Retchin, independent exhibitor; Floyd Brockell of Publix-B & K Midwest, Max Balaban and Alex Haperin of Publix Chicago offices, and Austin Kehoe, Publix attorney, and William Saal, Publix general film buyer, both of New York. New Orleans faces the problem of getting together on one, or a combination of, three (Continued on page 26, column 1) 16 EXHIBITORS HERALD -WORLD October 4, 1930 "Meanest Buying Year" Laid to Percentage Plus 50-50 Split Exhibitors Operating and Booking Independent Chains Call Per- centage Logical Rental Solution But Say Companies' Demands Bar Profits to Some Houses (Special to the Her aid- World) NEW YORK, Oct. 2. — This has been "the meanest buying- season we have ever encountered." That is the opinion expressed by a number of exhibitors operating and book- ing independent chains of from five to 20 theatres. Percentage, these men contend, has made the process of contracting for the 1930-31 product an extremely slow one, with the result that often there is a shortage of pictures for future playdates. Favor Percentage Principle In no instance did an exhibitor condemn percentage in its entirety. On the con- trary, they all favored it, but stated that the difficulty arose in the methods of applying it. "We have no quarrel with percent- age booking," declared a prominent chain operator. "In fact, I think it is the logical solution of the rental problem. "However, the percentage demands of some of the companies make it impossible for some of our theatres to show a profit. "Straight percentage without a split is very acceptable, and in a majority of instances that has been the basis of our contracts. We have been hold- ing out, however, on those companies asking a percentage and a 50-50 split on all receipts over a certain gross. "It is the latter form of percentage which has made this the meanest buying season we have ever encountered. In some cases it has made a shortage of pictures for my theatres. "Two companies asking a percentage and 50-50 split have suggested that I book the product and get together later on the con- tract. This naturally would give me prod- uct immediately to set in, but such a plan does not appeal to me. How It Works "Just to show you how the percentage and 50-50 split work: One company, for instance, wants 25 per cent on receipts up to $800 and a 50-50 split above that. "Suppose we gross just $800. The com- pany would get $200, and after I pay for shorts and other overhead my profit is just slightly over $26. The minute my re- ceipts start dropping below the $800 mark I start losing. "Il is that knowledge, and an effort to try to avoid it, that have made this a tough buying season." Takes Film Board Post (Special to the Herald-World) MONTREAL, Oct. 2.— Mrs. Clare Sulli- van has succeeded Miss Helen Channing as secretary of the Montreal Film Board of Trade. Mrs. Sullivan, formerly Miss Foley, has served in similar capacities at Omaha and Buffalo. Plan Radio Campaign For Advertising New Gloria Swanson Film (Special to the Herald-World) NEW YORK, Oct. 2.— Gloria Swanson's "What a Widow," which opened at the Rialto last Friday, is to be heralded for the next three weeks by one of the most extensive radio campaigns ever undertaken, it has been announced by United Artists. 952 radio stations in the United States and Canada will present vocal or orchestral ren- ditions of the three songs in the picture, and it is planned to climax this interna- tional campaign by having Miss Swanson sing over an international hookup from Culver City, California, at the end of October. Coast-to-coast hookups of the National Broadcasting company, the Columbia com- pany and the Quality group are being em- ployed, and noted radio entertainers are participating in the campaign. Among those who will take part are Rudy Vallee, Billie Jones and Ernie Hare, Bernie Cum- mins, Wendall Hall, Phil Cook, Bert Lowns and Jack Albin. Incidentally, the star of "What a Widow" has been invited to make a con- cert tour of the United States and Can- ada next fall by the National Broadcasting Company's Artists' Bureau, singing from such stages as that in Carnegie Hall. Paramount Ready to Begin 100th Picture in Film Plant Near Paris (Special from Foreign Correspondent) PARIS, Oct. 2.— Production will soon begin on the hundredth talking picture made in the Paramount studios at Join- ville, near here. A German cast is now being selected in Berlin for the picture that will mark the century figure in film produc- tion at the studios. Intensive production was begun at Join- ville only six months ago. "Hell's Angels9 Banned in Toronto; Charge Film Reflects on Air Force (Special to the Herald-World) TORONTO, Oct. 2. — The Ontario board of censors has banned the air picture "Hell's Angels," which was scheduled for showing in a local theatre. The film is alleged to present an unfavorable picture of the Canadian Royal Air Force. The producers, it is understood, had declined to consider the board's request for elimination of certain scenes which were considered to cast a reflec- tion on the personnel of the force, and therefore the board was unable to approve the picture. This explanation for the decision was made by Major J. C. Boylen, chairman. Hoover Has His Own Preview of "Big Trail" (Special to the Herald-World) WASHINGTON, Oct. 2.—Raoul Walsh's epic, "The Big Trail," a Fox picture, was given a special showing before President Hoover and his family and close friends in the White House. Arrangements for the pre- view were made by Harley L. Clarke, head of Fox, over long distance tele- phone from Chicago. Clarke was a luncheon guest of the President a few days ago. New Firm Formed Merging Christie And Metropolitan Charles Christie Heads Corporation —Capitalization $10,000,000, All Common Stock (Special to the Herald-World) HOLLYWOOD, Oct. 2.— Actual merger of the Christie and Metropolitan Studios properties has been effected here in an agreement' just consummated calling for the purchase of interests in Metropolitan Sound Studios, Inc., the Christie Studio City properties, and the Christie Film Company by a new corporation called the Metropolitan-Christie Pictures Corporation. Incorporation is under the laws of Dela- ware, and capitalization, represented en- tirely in common stock, is for $10,000,000. Charles H. Christie, who with his brother Al, has long been an outstanding comedy producer, heads the new company, while William S. Holman, general manager of Metropolitan, will continue in that capacity in the new organization. Financing was through San Francisco and New York bankers, representatives of whom will serve on the board. James Cruze Finishes First Tiffany Special; Starts Another Soon (Special to the Herald-World) NEW YORK, Oct. 2.— James Cruze has completed directing of "She Got What She Wanted," the first Tiffany special. The film is now in the cutting room. Selected as one of the best ten direc- tors by national poll in 1926 and 1928, Cruze has directed for Paramount, Pathe and Caddo. One of his most re- cent directorial ve- hicles is "The Great Gabbo." In handling the first of the Tiffany specials, Cruze di- rected his former wife, Betty Compson, who is starred in the picture. Other lead- ing roles are taken by Lee Tracy and Alan Hale. Cruze is to direct another special production on which work will commence in a short time. This will be the second of the Tiffany specials for the new season. The title has not been announced. James Cruze Reopens After Installing Sound EAST ST. LOUIS.— The Columbia theatre here has reopened, following rne installation of sound. Louis Menges is the owner. October 4, 1930 EXHIBITORS HERALD-WORLD 17 Erpi Extends lO Million Credit To Film Industry, Says Otterson Add "Bunk Rumors" (Special to the Herald-World) NEW YORK, Oct. 2.— Under the general heading "Bunk Rumors" this week is a report emanating from Chi- cago that C. C. Pettijohn is resigning from the M.P.P.D.A. There is positively no truth in this report. Entire U Output Is Billed by WB Chain In $3,500,000 Deal (Special to the Herald-World) NEW YORK, Oct. 2.— Warner Brothers officials and the Universal sales department have signed contracts covering the booking of Universal's entire year's output of feature productions and short product, which amounts virtually to a solid booking over the Warner chain of theatres. This deal, which for feature pictures alone, v.'ill run well over $3,500,000, follows closely the $3,000,000 deal recently completed with RKO. It will give Universal first run representation in cities in which Warner Brothers theatres are admittedly strong. The short product involved includes all the Universal comedies, its newsreel with Graham McNamee, and its serials. The booking is understood to be as near 100 per cent as prior bookings will permit. Columbia Obtains Long Time Lease on Chadwick Studios (Special to the Herald-World) NEW YORK, Oct. 2.— Columbia Pic- tures has leased the Chadwick studios in Hollywood on a long term as one of the steps in its extensive schedule for the 1930-31 season. The new acquisition ad- joins the present Hollywood site of the Columbia producing plant. The Chadwick studios have a sound proof stage and are connected to an office building. Addition of these studios will make Co- lumbia one of the largest studios on the coast, it is said. During the past year it has practically doubled its equipment with the addition of new cutting rooms, projec- tion rooms and erection of several sound stages. RKO May fair Replaces Old Columbia House in N. Y.; Capacity Is 2,300 (Special to the Herald-World) NEW YORK, Oct. 2.— The RKO May- fair is the name selected for the new mo- tion picture house nearing completion on the site of the old Columbia theatre at Forty-Seventh street and Seventh avenue. The building is expected to be ready for dedication on November 1. With a seating capacity of 2,300, the new theatre will run on a policy of sound pictures only. Profit Far Below 20 Per Cent Maximum Set, Press Is Told Program As Public Service Corporation Expanded to Non-Theatrical Fields, He Says (Special to the Herald-World) NEW YORK, Oct. 2. — Operating on basis of a public service corporation, Electrical Research Products has extended -credit totaling $10,000,000 to the motion picture industry, according to J. O. Otterson, president, who in an address to members of the press, stressed the significance of talking pictures to industrial, religious, social and educational fields throughout the world. Erpi, he said, operated under a controlled profit plan, as does its parent organization, the American Telephone & Telegraph. "We have set 20 per cent as our maximum profit," Otterson said, "and thus far we have fallen below that mark." Otterson stated that with the inspection of talking pictures it was thought at first that their activities would extend no further than the development of apparatus and the licens- ing of their patents. However, he said, it became apparent that the audible screen was not confined to the theatre and it was realized then that the company should be organized as a public service corporation so that it might provide continued servicing to its customers, just as A. T. & T. does. Purpose to Develop, Not Produce Erpi, he said, was in the motion picture field only to develop the manufacture and service of sound apparatus. "We are not in the motion picture indus- try," he said "to produce pictures. Our purpose is to develop talking pictures for use not only in the theatre but in industry, religion and education throughout the world." Otterson said that a recent survey by his company, it was shown that there were only about 14,500 legitimate mo- tion picture theatres, of which 10,000 had already been wired. Of this 10,000, he said, about 5,000 are using Western Electric apparatus. Producers who formerly played their product in as many as 10,000 theatres today book only about half that number. "Yet," he said, "they are receiving greater profits from those 5,000 theatres than they previously were from the 10,000." Erpi, he said, has one price for its ap- Poor Printing a Cause Of Bad Sound, Says Knox (Special to the Herald-World) NEW YORK, Oct. 2.— One of the great difficulties today in giving the public good sound lies in faulty printing of positives, according to H. G. Knox of Electrical Research Products, who has been transferred to New York from Hollywood studios. Bad sound, he stressed, does not mean faulty recording or reproduc- tion or acoustics. In most instances, he declared, the fault lies with the laboratory which is not sufficiently equipped to turn out positives equally as good as the negatives from which they are taken. paratus and service for theatres of any spe- cific type. This is irrespective, he said, of whether it is a theatre operated by an in- dependent or a circuit. Sees Perfect Sound At 5 Years "Chains will order apparatus for a cer- tain number of theatres without even ask- ing the price," he pointed out, "for they know we have one price for all, depending on the type of theatre in which an instal- lation is to be made. Otterson expressed the opinion that talk- ing pictures would become a potent factor outside of the theatre. To illustrate the possibilities in other fields, medical and in- structional films are exhibited following luncheons tendered by Erpi at its head- quarters in the Fisk building. Rapid de- velopments in recording are being made, he said, and within five years, at the most, he believes, talking pictures will be presented to the public with nearly perfect reproduc- tion of voice, music and other sounds. Standard Regulations For Film Storage Are Recommended by Cooper (Special to the Herald-World) OTTAWA, Oct. 2.— Standardization of regulations governing film storage and the recommendation that all structures in which pictures are screened, other than theatres, be brought under the Canadian statutes because of the risks involved, were brought up at the annual convention of the Dominion Fire Prevention association of Ottawa by Col. V. A. Cooper, president of the Motion Picture Dis- tributors of Canada. Cooper outlined the wide improvements that had been made, including the new film build- ings in Montreal, Ottawa and Calgary. He also declared that nitro-cellulose film could be kept in good condition for 25 years when properly stored in unheated and ventilated vaults. Three Hamrick Houses Book Universal Serial (Special to the Herald-World) NEW YORK, Oct. 2.— Universal's serial, "The Indians Are Coming," has been booked to play first run in three houses of the Ham- rick chain on the Pacific Northwest. They are the Blue Mouse in Seattle, the Music Box in Portland, and the Blue Mouse in Tacoma. It is understood that other large bookings are pending for the serial, the first ever to play a Broadway first run. 18 EXHIBITORS HERALD -WORLD October 4, 1930 BROADWAY WE have sat at the dinner table with tall men, fat women, dwarfs and others of the sideshow world, but never, until Al Selig and Joe Rivkin of Tiffany got the bright idea, did we partake of chicken legs, potatoes au gratin and other delectables with a chimpanzee as the honored guest. This was our pleasure, however, when Joe had a group at Arrowhead Inn to meet Snookums, the Tiffany monk who is starring in the company's clever comedies. No star of the screen ever shone brighter than did Snookums that night. So interested were patrons of the inn that food was forgotten. In the monk comedies — all talking — Tiffany has about the cleverest short fea- tures yet seen and heard by this writer. If they don't bring a howl a second then something is radically wrong with a per- son's spleen. The doctor should be called in immediately. These shorts are burlesques of pop- ular features of the past. Two shown to the press were titled "The Little Covered Wagon" and "The Blimp Mystery." "The Little Big House," "Chasing Around," "The Little Di- vorcee" and "Sweet Patootie" are on the way. A This has been a week of luncheons and dinners, with Electrical Research Products also contributing to the trade paper man's three squares a day. Erpi's luncheon was to bring mem- bers of the press together to meet J. E. Otterson, president, and to view on the audible screen sound and acoustic demon- strations and industrial films. A PRIZE FRONTS : This week's prize (we haven't decided what it will be) for the most attractive theatre front goes to the Rivoli, where "Whoopee" opened at $5.50 top on Tuesday. Eddie Cantor made a personal appearance. A Col. H. A. Cole of Texas, a leader in Allied States Association, has been grac- ing Broadway the last few days. As usual he carries with him a pleasant smile but little conversation for the interviewer. JAY M. SHRECK. Warner Brothers Plan Home Office Addition (Sptcial to the Herald-World) NEW YORK, Oct. 2.— Estimates are being received for the erection of the new Warner Brothers building adjacent to the present home office on West 44th and West 45th streets. It covers a 75-foot frontage and will have the same height as the other two structures. The erection of the addition is in line with the company's expansion policy. "Trails of Danger" Just to look at the title makes the imagination run away to lonesome hills, guns, flying fists and lurking shadows which haunt all the little recesses of some rocky trail. It is the title of the Big 4 Corporation's latest western thriller, and might well be termed a synonym for double-barreled action in a rugged and romantic setting where love is fraught with danger. The eading players are Wally Wales and Virginia Browne Faire. Wally Wales and Virginia Browne Faire ML "** tttmWr 5 Vdk 1 Ik. i^?' r 1 » fl Mr SfiF y .1 II 9& 1L~ % IN • A tense moment. Lew Meehan, Wally Wales and Virginia Brown Fair* ^ October 4, 1930 EXHIBITORS HERALD -WORLD 19 Sympathetic Strikes Loom as Musician Controversy Goes On Stage Hands and Operators Threaten Action in 2 Cities Attend a Theatre Employing Union Operators RKO Capitol-Orpheum and Garrick Strand-Parkway- Eastwood The Eastwood Theatre Is the Only Theatre East ot the Square Employing Union Operators The labor situation in Madison, Wis., came to the point where some of the houses took to running ads such as this one inserted by the RKO circuit. 6 Madison Houses Advertise Hiring of Union Operators (Special to the Herald-World) MADISON, WIS., Oct. 2.— An advertis- ing system sponsored by Local 251 I. A. T. S. E. was undertaken by six theatres here to inform the public that they employ union labor. The theatres carried coopera- tive display ads with bold type urging the- atregoers to attend houses with union op- erators. Theatres cooperating in the advertising plan were the RKO Capital, Orpheum and Garrick houses, and the Strand, Parkway and Eastwood. The Majestic, Palace and Orton were listed as theatres not employing union labor, according to one of the adver- tisements. MPTO of Virginia And Pennsylvania To Meet Oct. 20-21 (Special to the Herald-World) PITTSBURGH, Oct. 2.— The MPTO of Western Pennsylvania and West Vir- ginia will hold its tenth annual convention October 20 and 21. D. J. Selznick will be chairman of the meeting, while Fred J. Herrington, secretary of the organization, is in charge of arrangements. Questions to be discussed include zon- ing, and standard form of insurance. Would Involve About 650 Employees in St. Louis Non- Union Projectionists' Band in Kansas City (Special to the Herald-World) MONTREAL, Oct. 2. — The musicians and the leading theatres of Mon- treal have buried the hatchet with the signing of new contracts, thus terminating the trouble which started August 31 with the refusal of the Capitol orchestra to accept a new agreement which provided two wicks' notice. The accepted contract has a four weeks' cancellation clause and stage shows will be introduced October 11. At Loew's the musicians have accepted a year's contract without cancellation provisions, and the organ- ist returns to the Palace. The Imperial will continue without an orches- tra. Loew's return to pictures and vaudeville October 5. Sympathetic strikes on the part of the projectionists and stage hands are threatened at St. Louis and Philadelphia as the latest development in the con- troversey between the musicians' organizations and the theatres. At St. Louis, John P. Nick, international vice president of the Theatrical Brotherhood, has announced that unless some agreement is reached by October 9, the walkout probably will be general in the motion picture theatres in the city. In Phila- delphia, an ultimatum setting October 7 as the date for a similar possible walk- out has been announced by John Colaprete, president of the musicians union. In Kansas City, as a means of combating the calling a strike by the stage hands and pro- demands of the local unions, an organization of non-union projectionists has been started. It is called the Sound Projectionists Associa- tion and is run along union lines. It might be called a non-union union. Union troubles in Portland, Maine, have caused Lillian Lock- wood, owner of the Irvington, to file an in- junction against the operators' union there to prohibit picketing after her refusal of a de- man to use only union members. No Agreement Reached; Negotiations to Continue (Special to the Herald-World) ST. LOUIS, Oct. 2.— No agreement was reached at a new conference of representatives of the Musicians Mutual Benefit Association and owners and managers of St. Louis mo- tion picture theatres held in the Ambassador theatre building, St. Louis, September 26. At the conclusion of the meeting, Charles P. Skouras, head of Skouras Brothers Enter- prises, announced that nothing definite had been accomplished at the gathering. However, the negotiations will be continued. Acting under orders from the New York headquarters of his union John P. Nick ar- ranged for the conference of September 26. He has now assumed the role of peacemaker and it is understood will endeavor to com- pose the differences if at all possible before 1,270 Replacements of Other Sets Made by Erpi (Special to the Herald-World) NEW YORK, Oct. 2.—C. W. Bunn, general sales manager of Western Electric, has announced that replace- ments of other types of equipment with Western Electric apparatus have reached the total of 1,270. Of this number, 1,055 are in the United States and 215 in the foreign field. jectionists. The sympathetic walkout would be the last move made by the unionists. However, if the motion picture theatre own- ers refuse to recede from the position they have taken and Nick is convinced that the musicians are right in their demands of the theatre then the stage hands and motion pic- ture machine operators may walk out. Such a strike would involve about 300 stage hands and 350 operators. October 7 Set for Walkout (Special to the Herald-World) PHILADELPHIA, Oct. 2.— Unless the musicians' strike here is settled before Octo- ber 7, stage hands and motion picture machine operators will leave their jobs. This decision comes from the president of the musicians' union, John Colaprete. The musicians' leader said two weeks notice to that effect had been given the manager of the Fox theatre here, and William Goldman, district manager of the Stanley chain of Warner Brothers houses. Such a sympathy strike, as is proposed, is permitted under an agreement among the three unions as members of the local federation of amusement em- ployees. Seeks Injunction on Picketing (Special to the Herald-World) PORTLAND, MAINE, Oct. 2. —Lillian Lockwood, woman exhibitor, operating the Irvington theatre here, has filed an injunction against the Portland Moving Picture Machine Operators' union and the Central Labor Coun- cil to restrain them from picketing her thea- tre. The pickets had been stationed at the theatre after she had refused to meet a de- mand that only union members be employed, she charged. Organize Non-Union Union (Special to the Herald-World) KANSAS CITY, Oct. 2.— As a step in com- bating the demands of the local operators union, an organization of non-union projec- tionists has been started here under the name of the Sound Projectionists Association. The organization has been granted a charter. 20 EXHIBITORS HERALD -WORLD October 4, 1930 Bright Outlook Seen in Profit Returned by Four Companies Fox Gains 21 Per Cent in 39 Weeks— M G M Net for 12 Weeks Is $3,186,267— Technicolor Net for Eight Months $942,590 — Paramount Film Rentals Up 3 Per Cent (Special to the Herald-World) NEW YORK, Oct. 2. — Recent reports of earnings by four companies of the industry carry with, them an optimistic note. The Fox Film company, in a tentative statement of earnings for the 39 weeks ended September 27, reports a common stock dividend balance of $10,104,196 as against $8,337,196 for the same period of 1929, an increase of 21 per cent. The Paramount Publix corpo- ration has announced that receipts from film rentals in the United States and Canada for the quarter ended September 27, were 3 per cent in excess of the receipts for the corresponding period last year. A net profit of $3,186,267 is shown by Metro-Goldwyn-Mayer Pictures Corpora- tion for the 12 weeks ended June 6, 1930, in a statement of income just issued. Gross profit totals $4,753,443, and oper- ating expenses reach the figure of $1,753,- 446, resulting in an operating profit of $2,- 999,997. Miscellaneous income is listed at $186,270. The net profit figure is noted as before taxes. Technicolor, Incorporated, reports a net profit for the eight months ended August 31 of $942,590, after operations, amortiza- tion and Federal and state taxes. Gross profit was $1,849,019 for the period. Current assets are noted at $1,397,396, of which cash comprised $289,387 and accounts receivable $570,880. Current liabilities are listed as $589,364, accounts payable totaling $320,861 and surplus $1,891,217. _ Total re- sources of the company and subsidiaries are $7,790,071. The Fox statement of tentative earnings shows a gross revenue of $34,496,124 compared with $28,553,607 for the corresponding period of 1929. Amortization of inventory films including participations increased $3,710,360. If the same rate of amortization of film cost as used in 1929 had been maintained, the statement said, net would have been $2,890,692 more. Warner Brothers Pictures, Inc., and its numerous subsidiaries, was resumed this week. Its editors are Alfred N. Zimbalist and Sidney H. Rechetnik. New Warner Theatre to Open Soon; Two Others To Be Erected in East (Special to the Herald-World) WEST CHESTER, PA., Oct. 2.— The new Warner Brothers theatre here, now nearing completion, will in all probability be ready for operation during the last week in October or the first week of November. It will seat 1,646. Rapp and Rapp are the architects. In Morgantown, West Virginia, ground will be broken within two weeks for the erection of a 1,200 seat house, and in Torrington, Conn., Warner Brothers have been receiving estimates for the construction of a new 1,900 seat house. Thomas W. Lamb, designer of the Hollywood theatre in New York is the archi- tect. Club Paper Going Again (Special to the Herald-World) NEW YORK, Oct. 2.— Publication of Warner Club News, the social organ of Cutler-Hammer Moves Philadelphia Offices (Special to the Herald-World) PHILADELPHIA, Oct. 2.— The local sales office of Cutler-Hammer, Inc., has been transferred to the tenth floor of the new Terminal Commerce building, 401 North Broad street. Loew Talks to Group In Australia by Phone (Special to the Herald-World) NEW YORK, Oct. 2.— A rthur Loew, head of the international de- partment of M G M, spoke to a group of delegates attending a company meeting in Sydney, Australia, over a specially arranged long-distance telephone connection a few mornings ago. The conversation lasted for 38 minutes. 1930-31 Committees of Catholic Picture Guild Named by James Ryan (Special to the Herald-World) NEW YORK, Oct. 2— James Ryan, president of the Catholic Motion Picture Guild, has anounced appointment of the fol- lowing Guild committees for 1930-31: Ex- ecutive, James Ryan, chairman, Johnny Hines, John J. Gain, James Gleason, John W. Considine, Jr., Jack Coogan, Sr., Win- field Sheehan, James J. Dunn, Joseph P. Kennedy and Edward Manning. Advisory board, William K. Howard, chairman; Neil Hamilton, C. C. Burr, John McCormack, Nancy Carroll, John Ford, Sam Taylor, Robert McGowan and George Cooper; entertainment, Robert Emmett O'Connor, chairman, Eddie Albright, Harry Tierney, Pat O'Malley, Walter Wills and Jose Bohr; publicity, Erie Hampton, chairman, Frances Scully, Bert Ennis and Joseph Shea; membership, Frankie Dolan, chairman, Eric von Stroheim, Sarah Pad- den, Maureen O'Sullivan, Patsy O'Byrne; corresponding secretaries, June Collyer, Ina Mae Merrill and Leo McCarey. N. Y. Loew Chain Bills All Tiffany Chimp Comedies (Special to the Herald-World) NEW YORK, Oct. 2.— The Tiffany Talking Chimp comedies series has been booked in its entirety for the Loew New York circuit, in- cluding all the deluxe houses. Booking was arranged by Phil Meyer, in charge of the New York division for Tiffany. The same series has also been booked for the complete group of Loew theatres in Cleve- land, Washington and other key cities. SECURITIES PRICE RANGE Week Ending October 1 (Special to the Herald-World) NEW vYORK, Oct. 2.— Recoveries, in which amusement man Kodak gained 8^g points, A. T. & T., 3^g, General Elec- stocks helped lead the way, followed the onslaught of the bears trie, 3%, Radio 2, Westinghouse 4%. in the first two days this week. In Wednesday's trading East- Following is a summary of the past week's trading : NEW YORK STOCK MARKET Sales 100 6.400 7,700 600 8,500 5,500 American Seating Brunawick-Balke-Collender Celotex - Do. ctfs Consolidated Film Do. pfd - Eastman Kodak 46,100 Electric Storage Battery - 4,060 Fox Film "A" 234,400 Gen. Theatre Equipment 42,500 Keith Albee Orpheum 100 Loew's Inc 107,200 Do. pfd. ww 200 Do. pfd. xw _ 900 Metro-Goldwyn-Mayer, pfd 500 Mohawk Carpet 1.700 Paramount - 98,700 Pathe Exchange 11,400 Do. "A" - 5,400 Radio Corporation 1,050,200 Do. pfd. "A" 1.700 \).,. pfd. "B" 10,200 Radio Keith Orpheum 380,200 High 8 15% 11% 10% 18 20% 208% 63 48% 31% 105 75% 108% 98% 26% 17% 56% 4 9 36% 55% 66% 31% Low 8 14 9% 10% 14% 17% 194 58% 41% 27% 100 66% 106 97 26% 16 53% 3% 6% 26% 53% 54% 22% Close 8 14 10% 10% 14% 17% 195% 58% 42% 28% 100 67% 108% 98% 26% 16% B!l 7 28% 53% 54% 2S Sales Shubert Theatres 11,800 Universal Pic 1st pfd 30 Warner Brothers 339,275 Do. pfd 800 CHICAGO STOCK MARKET Balaban & Katz Gen. Theat Inc Marks Brothers cvt. p.. Morgan Litho U. S. Gypsum Do. pfd Columbia Pictures Do. vtc Film Insp. Mch Fox Theatres Loew's rts Do. war National Screen .... Sentry Safety Technicolor, Inc. .. Trans-Lux U. S. Gypsum 10 3,500 150 950 „ 7,550 53 NEW YORK CURB 900 1,200 200 9,500 200 2,700 100 1,800 15,800 _ 3,800 100 High 14% 53 28% 47 69% 31% 8% 10%. 41% 120 35% 35% 2 9% 76 10% 23 3 20% 8% 39% Low 10% 51% 19% 43 69% 28 7 7 38% 120 35 34% 1% 7% 74 8% 23 2% 11 39% Close 10% 53 20% 43 69% 28% 7 7% 38% 120 35% 35 1% 7% 74 9 23 3 12% 7%. 39% October 4, 1930 EXHIBITORS HERALD -WORLD 21 W Film News in Pictures PICTORIAL SECTION Stories Told by the Camera Not quite as bad as it looks, although we're not the least bit sorry that we're not the patient. Looks like more of an experiment to us than an operation, but being a subject for that — well, anyhow, Ellen McCarthy, ZaSu Pitts and Hedda Hopper try a little of their new knowledge of surgery on Helen Jerome Eddy between scenes of Edgar Selwyn's picture, entitled "War Nurse," at M G M's studio. We wonder what disturbed this gentleman as he sat reading, possibly at his fireside? Lawrence Grant as he appears in Universal's thriller, "The Cat Creeps." Rupert Julian wielded the megaphone during the shooting of the film. Two ragged litde love birds, one all set to protect his sweetheart against all odds. Phillips Holmes and charming Helen Twelvetrees make a most ro- mantic pair in forthcoming Pathe picture, which goes under the title of "Her Man." Forty years after! Otis Harlan and George Marion discoved an old show poster which served in Warner Brother's "Barber John's Boy," the temporary title. The poster turned out to be one for the old Thatcher, Primrose and West's Minstrels, in which both Harlan and Marion played when that blackface show was in its prime and going strong. They tell some of the episodes to Allan Dwan. 22 EXHIBITORS HERALD-WORLD October 4, 1930 James Hall, "geared" up for Warners "Maybe It's Love." Below, Mary Doran, play- ing heroine for William Haines in M G M's "Remote Control." Doug, Jr., and his Dad (we hardly need to mention the last name) are a mighty fine look- ing pair of gentlemen in their golfing togs. Doug, Jr., will be seen in his latest film for First National, the title of which is "Little Caesar." Little Dorothy De Borba and Wheezer are very much interested in the story which Grandma (Margaret Mann) is telling them. They all ap- pear in the latest Hal Roach-M G M comedy of Our Gang, "Helping Grandma." Indian and White Man heap big friends, so it seems. And what do you think of the feather head-dress? It certainly is a beauty, fitting to be worn by a redskin chief. Here is Tim McCoy, the male lead in Universal's serial, "The Indians Are Coming," shaking hands with Chief Thunderbird, who has an important role in the picture. "The Indians Are Coming" to Broadway soon at the Roxy theatre. Getting a hearty shove up the ladder of fame. Olsen and Johnson, stars of Warner Brothers "Oh, Sailor, Behave," being assisted up the "ladder" by Al Dubin and Joe Burke, who prepared the melo- dies and songs for this production. I October 4, 1930 EXHIBITORS HERALD-WORLD 23 CHIC" CHATS EH. GRIFFITH, Pathe director who did • such a fine job in the production of "Holiday," says he does not believe the talking motion picture will ever really re- place the legitimate as an amusement me- dium. The principal reason seems to be that there will always be a sufficiently large portion of the theatre patronage insisting on the stimulating performance of dramatized human action. Regarding the adaptation of stage plays to the talking screen, Griffith points out the great possibilities therein due in the main to the feasibility of creating, through exterior shots and elaborate sets, the at- mosphere of the story. Besides adding to the effectiveness of a play thereby, the pic- ture method of play production makes for greater ease of understanding, which is a Mtal factor when the varied type of picture audience is taken into consideration. There is also the possibility that the viewing of easily understood picturizations of stage plays will have a tendency to draw people to the legitimate who are not in the habit of attending. There is no reason in the world why the stage and screen cannot work hand in hand with the advent of the talking picture. One more has been added to the foreign invasion of the United States via the port of New York. The 55th street Playhouse is showing the Italian version of "The Lady Lies." That makes one more dictionary we have to tote around when looking at pic- tures in this town. Speaking of European invasions, the other night when the Cohan theatre opened for the showing of English made pictures, it looked like a review of the diplomatic corps. Flags, uniforms and a detachment of infantry accompanied the group from the Fidac organization, which helped the house to open its doors to Broadway. In- cidentally, this house has become an asset to the appearance of the big street, since its renovation under the direction of Harold Auten. AAA Fox theatres in the Metropolitan district have done away with vaudeville in conjunc- tion with the motion picture feature in a number of neighborhood houses. The Au- dubon uptown had always given the vari- ety bill as an added attraction, but discon- tinued it with the reopening of the house after summer alterations. The same is true of Fox circuit theatres in the Bronx and Brooklyn. It may be that vaudeville is losing its grip in New York, or it may be that the expense involved in staging a vaudeville show cannot be adequately cov- ered at the box office. Whatever it is, the old time combination just "isn't what it used to be!" AAA Mike Simmons, latest gavel breaker of the A M P A has given the boys and girls Heywood Brown and the Tiffany Chimp as feature attractions on two successive Thursdays. Broun didn't speak very long, and the Chimp did not speak at all, which was fine. Wonder what next? AAA The- latest Broadway advertising stunt: On the sidewalks of Times Square and sur- rounding territory, is painted in white the outline of a large footprint. Within the boundary of each print is lettered, "Al Jol- son at the Capitol," and each one points in the general direction of 50th street and Broadway. It's a good idea, but we would pause and inquire as to who will be dele- gated to erase the marks after Jolson's en- gagement ends. We merely want to know because we would enjoy going over to watch him do it. — "Chic Aaronson." See Big Improvement in New Process for Wide Screen Use Laboratory Device Attached to Printing Machine Said to Process Ordinary Negative with No Graininess or Sacrifice of Quality — Invented by Ernest Stern (Special to the Herald-World) NEW YORK, Oct. 2. — Results of a newly invented processing method for the showing of films on a wide screen was exhibited this week at the Para- mount theatre at a private showing attended by officials and producing company engineers. One-half reel of regular 35 millimeter film was run off enlarged on a screen 27y2 by 40 feet in size. It was explained by means of subtitles that heretofore it has been impos- sible to take 35 millimeter film and enlarge it to a proportion as in the demonstration at the Paramount without sacrificing the quality of the picture and exhibiting the graininess of the film. Attached to Printing Machine With the new system, which was invented- by Ernest Stern, it is possible to take ordi- nary negative and after processing it_with the new method, it is claimed no evidence of graininess or sacrifice of quality is noticeable. The improvement is a laboratory de- vice attached to the printing machine, and is understood to be inexpensive and adds nothing to the cost of pro- duction. Closeups and scenic effects were exhib- ited at the private viewing, which numbered • among the audience representatives of prac- tically every producing company as well as engineers from RCA and Western Electric. Call Improvement Remarkable Several observers, in commenting on the demonstration, said that the processed film did show a remarkable increase in quality over ordinary negative heretofore shown on the wide screen. It is generally conceded that the use of wide film is of very great value in the showing of pictures from the exhibitors' standpoint, since it serves admirably to add to the effectiveness of many types of pro- ductions not only in widening the scope of the picture, but also as a means of attaining unusual scenic effects. The principal obstacle in the way of gen- Al Missed This By Leaving Early Whoever put it there, and when and how, no one will probably ever know, but hiding in the room in the Congress hotel, Chicago, in which Al Steffes stopped, during his brief visit there last week, was a tear gas bomb, which was discovered about 2 A. M. by a woman who was straightening the rooms for the next guest. Although no harm was done when it exploded, the woman let out a shriek that wakened the household. Unfortunately for the "joker," the joke was on him, for his "victim," whoever that might have been, was not there, and Al had had to hurry away on an 11 o'clock train, although he had just arrived that day from Niagara Falls. Thus another "bomb" episode comes into print, with no particular damage done, other than frightening a poor woman, but rous- ing a good deal of curiosity. eral use of wide film, however, has been the excessive cost to the exhibitor, which in the case of the small theatre owner in particular, has made it impracticable at the present time because of the expense in- curred in sound installation. Special pro- jection machines are necessary to run wide film, _and. the average exhibitor is not able to afford the addition to his overhead expense. "Such a development as has just been dem- onstrated, if proved practical, would bring the possibility of wide film pictures within the financial ranee of all exhibitors, large or small, it is said. H. M. Warner Believes "Illusion" Is the Basic Law in Making Films (Special to the Herald-World) NEW YORK, Oct. 2.— H. M. Warner, president of Warner Brothers, when asked what, in his opinion, was the basic law in pictures, a question that has been discussed and is being discussed at various times by critics of motion pictures, said: "If I were asked for my honest-to-good- ness attitude on formulating a law that might be termed basic for motion pictures, I would do so in one word. The word is 'illusion.' Under that heading comes every- thing that the experts and the theorists of dramaturgy and movie technique elaborate: construction, unity, character drawing. Illusion must shed its glamor over every picture whether of realistic or fantastic tenor. Let it have illusion and it is a fine picture; let it lack that and it is ready for the scrap-heap, no matter how well- constructed it be." Proceeds of Dinner in Cartoonist's Honor to Be Given to Charities (Special to the Herald-World) NEW YORK, Oct. 2.— The net proceeds of the dinner to be given as a testimonial to Harry Hershfield, cartoonist, on Oc- tober 11, in honor of his birthday, will be divided among the following theatrical charitable organizations: Catholic Actors' Guild, Episcopal Theatrical Guild. Jewish Theatrical Guild of America, the N. V. A. and the Actors' Fund of America. Harry Reichenbach will officiate as toast- master. Two-Way Television to Be Feature of Meeting OfSMPE October 20-23 (Special to the Herald-World) NEW YORK, Oct. 2.— A demonstration of two-way television by the Bell Tele- phone laboratories will be one of the fea- tures of the fall meeting of the Society of Motion Picture Engineers to be held at the Pennsylvania Hotel, October 20-23, ac- cording to the program committee. 24 EXHIBITORS HERALD-WORLD October 4, 1930 Digest of San Francisco Zoning Plan SAN FRANCISCO ZONING ZONE 1 — California theatre, Paramount, St. Fran- cis, Fox, Warneld, Embassy, KKO Orpheum, Davis, Golden Gate, Edison, Premier, Strand, Casino, Pom- peii, Egyptian Circle, Peerless, Majestic (3rd St.), Silver Palace, Unique. ZONE 2 (Mission District) — El Capital theatre — Key_ 2a, New Mission — Key 2a, Rialto — Key 2a, Ma- jestic, Gaiety, Victoria, Lyceum, Roosevelt, Palmer, Castro, Courtland, Lux, Shamrock. ZONE 3 (Fillmore District) — New Fillmore the- atre— Key 3a, Uptown — :Key 3a, American, Harding, Haight, Riviera, Princess, Regent, Plaza, Temple, Hayes. ZONE 4 (Richmond District) — Coliseum theatre — Key 4a, Alexandria — Key 4a, New Balboa, Star, Lincoln. ZONE 5 (Polk Street District) — Alhambra theatre — Key 5a, Royal — Key Sa, Metropolitan, Marina, Larkin. ZONE 6 (North Beach District) — Milano theatre, Verdi, Broadway, Acme, Kearny. ZONE 7 (Excelsior District) — Excelsior theatre, State, Daly City, Amazon, Celma. ZONE 8 (West of Twin Peaks District) — Irving theatre, Parkside, Parkview, West Portal, Balboa. ZONE 9 (Potrero District) — Avenue theatre, Bay- shore, Bayview, New Potrero. Any house in Zones 2 to 5 inclusive, designated as a key house, which is sold second-run in San Francisco, may com- mence exhibition not less than 57 days after first-run closing and shall complete exhibi- tion not less than 74 days after first-run closing. In the same zones key houses other than second-run the limitations are 75 and 87 days; first-runs in Zones 6, 7, 8, 9, or second-runs in Zones 2, 3, 5, and the following theatres, New Balboa, Balboa, West Portal and Roosevelt, and charging not less than 30 cents, 88 and 99 days; any houses in 2 to 9 not specified in fore- going and charging 30 cents, 100 and 110 days; any house averaging 25 cents or more matinee and night, 120 and 140 days; all others charging 25 cents at night, 140 and 161 days; not less than 20 cents, 200 and 221 days; less than 20 cents, nine and ten months. San Francisco first-runs shall have 7 days clearance over all houses in counties of San Mateo, Santa Clara (except San Jose first- run), Marin and Sonoma, provided first-run showing begins within 30 days after na- tional release. OAKLAND — Anv house sold first-run may start exhibition 14 days after San Francisco first-run. Second-runs charging 35 cents or more, may start not less than 45 days after Oakland first-run and shall complete exhibition not later than 59 days after Oakland first-run; second-runs in zones 1, 2, 3, 4 charging not less than 30 cents, 60 and 74 days; other houses in 2, 3, 4 charging 30 cents, 75 and 89 days; zone 1, 30 cents, 90 and 100 days; all 25 cents, 100 and 110 days; 20 cents, 130 and 140 days; less than 20 cents, nine to ten months. BERKELEY — First runs charging not less than 50 cents, 7 and 21 days after Oak- land first-runs; 40 cents, 14 and 28 days; all houses, 35 cents, 60 and 74 days; 30 cents, 75 and 98 days; 25 cents, 100 and 110 days; 20 cents, 130 and 140 days; less than 20 cents, nine and ten months. ALAMEDA — First runs, 30 and 44 days after Oakland first run; 30 cents admission, 75 and 89 days; 25 cents, 100 and 110 days; 20 cents, 130 and 140 days; less than 20 cents, nine and ten months. ALAMEDA AND CONTRA COSTA COUNTIES— All other houses in Alameda and Contra Costa counties may start exhi- bition 7 days after Oakland first-run closing. SOUTH SAN FRANCISCO— First runs charging not less than 30 cents may show not less than 56 days after San Francisco first-run and shall complete exhibition within 74 days; 25 cents, 81 and 95 days; 20 cents, 135 and 156 days; less than 20 cents, nine and ten, months. SAN BRUNO— First-runs, 30 cents, not less than 56 days after San Francisco show- ing and complete within 74 days; 25 cents, 81 and 95 days; 20 cents, 135 and 156 days; less than 20 cents, nine and ten months. BURLINGAME— First-runs, 7 and 28 days after San Francisco showing; second- runs, 35 cents, 60 and 74 after Burlingame first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; less than 20 cents, nine and ten months. SAN MATEO— First-runs sold to play ahead of Burlingame, 7 and 28 days after San Francisco; first-runs to play after Bur- lingame may start at once and complete ex- hibition within 30 days. REDWOOD CITY— First-runs, 7 and 28 days after San Francisco. PALO ALTO— First-runs, 7 and 28 days after San Francisco; Mayfield, Menlo Park or Palo Alto sold second-run charging 35 cents, 60 and 74 days after Palo Alto first- runs; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and 10 months. SAN JOSE — First-runs, 7 days protection over all houses within 30 miles, Palo Alto and others hereinafter specified, and shall play ahead of any other house in the Santa Clara Valley from Palo Alto to and includ- ing King City, provided starting within 14 days after San Francisco first-run; San Jose second-run. 35 cents, 60 and 74 days after San Jose first-run; second-run 30 cents, 75 and 89 days; all 30 cents, 90 and 104 days; 25 cents, 105 and 115 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. BAY DISTRICT ZONING ZONE I (Oakland District)— Fox theatre, T. & D., Orpheum, State, Century, Broadway, Hippodrome, Regent, Imperial, Gem, American, all in Oakland. ZONE II (Oakland District)— Chimes— Key a, Sen- ator— Key a, Grand Lake — Key a, New Piedmont, Rialto, Plaza, Hollywood, Parkway, all in Oakland. ZONE III (Oakland District)— New Fruitvale— Key a, Fairfax, Capitol, Dimond, Allendale, Palace, Home, Park, Granada, Fern, Eastmont, all in Oak- land; Palace, San Leandro; Hay ward, Hay ward. ZONE IV (Oakland District)— Lincoln, Arabian, Gold Rose, all in Oakland. ZONE V (Berkeley District)— Campus, U. C, Fox, Oaks, Rivoli, Lorin, Strand, all in Berkeley; Golden ZONE VI (Alameda District) — Strand, Lincoln, Neptune, all in Alameda. SANTA CLARA— First-run, 30 cents, 30 and 44 days after San Jose; 25 cents, 74 and 89 days. SALINAS— First-run, 30 and 60 days af- ter San Francisco first-run; 35 cents, 75 and 89 days after Salinas first-run; 30 cents, 90 and 104 days; 25 cents, 120 and 134 days; 20 cents, 140 and 160 days; less than 20 cents, nine and ten months. WATSONVILLE— First-run, 30 and 60 days after San Francisco; 35 cents, 75 and 89 days after Watsonville first-run; 30 cents, 90 and 104 days; 25 cents, 120 and 134 days; 20 cents, 140 and 160 days; less than 20 cents, nine and ten months. SANTA CRUZ— First-run, 30 and 60 days after San Francisco; 35 cents, 75 and 89 days after Santa Cruz first-run; 30 cents, 90 and 104 days; 25 cents, 120 and 134 days; 20 cents, 140 and 160 days; less than 20 cents, nine and ten months. MONTEREY— Monterey shall have the privilege of exhibition 14 days ahead of Pacific Grove and Carmel, provided com- pletion within 30 days after San Francisco first-run. PETALUMA— First-run, 30 and 60 days after San Francisco first-run; second-run, 35 cents, 60 and 74 days after Petaluma first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 130 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. SANTA ROSA— First-run, 30 and 60 days after San Francisco first-run; 50 cents, 30 days over Sebastopol, provided comple- tion 45 days after San Francisco first-run; 35 cents, 60 and 74 days after Santa Rosa first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. NAPA— First-run, 30 and 60 days after San Francisco first-run; 35 cents, 60 and 74 days after Napa first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. SACRAMENTO ZONING ZONE I — Alhambra, Capitol, Hippodrome, Liberty, Mexico, Mission, Nippon, Rialto, Senator, Sequoia, Silver Palace, Sutter. ZONE II — Del Paso, North Sacramento; California, Oak Park. SACRAMENTO— First-run, 7 days over all houses within 30 miles and shall play ahead of any house in Sacramento Valley provided exhibition begins within 14 days after San Francisco first-run closing. Any house in Zone II charging at least 35 cents, 45 and 59 days after Sacramento first-run; any house in Zone II charg- ing at least 30 cents, 60 and 74 davs; any other in Sacremento charging at least 35 cents, 60 and 74 days; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. North Sacramento is in- cluded in City of Sacramento zoning. FRESNO — First-run, 7 days over any house within 30 miles and shall play ahead of any other house in San Joaquin Valley south of Turlook provided exhibition be- gins within 14 days after San Francisco first-run closing. Any house in Fresno charging at least 35 cents, 60 and 74 days after Fresno first- run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. STOCKTON— First-run, 7 days over all within 30 miles provided exhibition starts within 14 days after San Francisco first- run closing. Any house in Stockton charging not less than 35 cents, 60 and 74 days after Stock- ton first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. MODESTO— First-run, 30 and 60 days after San Francisco first-run; 35 cents, 60 and 74 days after Modesto first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. WOODLAND— Anv house charging not less than 30 cents, 75 and 89 days after Woodland first-run; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. HANFORD — Any house charging not less than 35 cents, 60 and 74 after Hanford first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. VISALIA — Any house charging not less than 35 cents, 60 and 74 days after Visalia first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. PORTERVILLE— Any house charging not less than 35 cents, 60 and 74 days after Porterville first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, (Continued on page 26, column 3) October 4, 1930 EXHIBITORS HERALD -WORLD 25 Know Your Exchange —Managers- The exchange manager is the direct contact between exhibitor and distrib- utor, and therefore it is to their mu- tual advantage to know each other. The Herald-World presents a series of brief sketches of exchange managers and their outstanding activities in the motion picture field. F. F. Coodrow F'ROM Warner to other distributors and back to Warner is the epitome of the news of the stewardship of F. F. Goodrow, New Or- leans branch manager now. He entered the business as salesman for the old Warner Feature Company, handling such pictures as "Mystery of the Glass Coffin," "Accus- ing Skeleton," "Clue of the Broken Fin- gers" and many other three-reel attractions. Next he went with Electric Picture Com- pany, thence to Mu- tual, handling the serials and Mutual Master Pictures. Leaving Mutual, he started an exchange of his own and maintained it until Select Pictures Corporation came into existence. A AS district manager at Detroit M G M has J. E. Flynn, who entered the industry in 1914 as assistant manager of the Mutual Film Company at Omaha, which then also served Omaha. Seven months later he iden- tified himself with General Film Com- pany at Omaha, again as assistant manager. Fred Aiken, at that time western sales manager for General at Chicago, made Flynn special repre- sentative, and next he became manager with headquarters at Cleveland. When Goldwyn was J. E. Flyn formed he joined it and went to Australia as managing director, returning to the Detroit territory. A FOR fourteen years B. B. Reingold has been in the film business, with much of that time in the employ of the Goldwyn organization. Ten years of the fourteen have been under the jurisdiction of James R. Grainger. While with Gold- wyn he had charge of the Milwaukee office for one year, Chicago two years, Omaha three and Des Moines two. After Goldwyn's merger with Metro, Reingold was sent to Cincinnati. His next connection was with Fox six years ago. He has had charge succes- Protests Move Ohio Censors To Lift Ban on "The Big House" Board Does an About Face After Announcing 10 Days Ago It Postively Would Not— M P T 0 Official Given Much of Credit — Exhibitors Ready for Big B. 0. (Special to the Herald-World) COLUMBUS, Oct. 2. — Succumbing to a wave of public protest that has surged in upon the Ohio board of censors ever since it banned M G M's picture, "The Big House," from showing in the state three months ago, the film court has practically been forced to reverse its decision and permit exhibition of the picture. The official verdict to drop the bars came September 20. Ten days earlier it was an- nounced, just as officially, that the ban posi- tively would not be removed. Many credit P. J. Wood, business manager of the Ohio M P T O, with a large part in the movement that resulted in a reversal of decision. He made a sort of political issue of the affair in Columbus. The Democratic party subsequently took it up as a state issue in the governor's race. Said It Affected Morals The censors have heretofore steadfastly maintained that "The Big House" depicted too strongly the menace of over-crowded prisons, and that it cast an unfavorable light upon state officials. The opinion was also advanced that it was detrimental to the morals of Ohio youth. In passing the picture, Dr. J. L. Clifton, state director of education, under whose juris- diction the censor board functions, gave out the following statement : " 'The Big House' was presented to the Ohio film censor board for censoring several months ago. It was held up at that time because a doubt existed in the minds of the board mem- bers as to the merits of the picture. "Although that doubt still exists to a cer- tain extent, the board has now come to the conclusion that, on account of what seems to be a state-wide demand for his picture which has arisen, it should take into consideration the will of the people and release the picture for showing. This is in keeping with the action of other states. Therefore the board of film censors has reconsidered its action and has today approved 'The Big House.' " Exhibitors Expect Big Business Exhibitors throughout the state are now making preparations to show the film at ad- vanced prices, and it is predicted that all bouses will do capacity business. Several years ago an identical occurrence took place in connection with "The Birth of a Nation." The picture was first suppressed and later re- leased, with tremendous results at the box office. So it appears that the suppression action, rather than harm the exhibitors, will prove a large financial benefit. It has been a big ex- ploitation campaign at no cost whatever to the showman. The first Ohio showing of "The Big House" will be in Akron October 4. On October 11, it will open at Loew houses in Columbus, Cleveland, Dayton and Canton. Film Made Evidence in Jersey City Injury Suit (Special to the Herald-World) NEW YORK, Oct. 2.— A novel use of the motion picture was illustrated in a court room in Jersey City recently. Suit had been brought on behalf of a boy injured by an automobile. The short film, showing the boy at play on two occasions since the accident, was exhibited by the defense, "for purposes of illustration." Despite the motion picture evidence, however, the jury awarded $15,000 damages to the boy. National Screen Films Trailer for Hollowe'en (Special to the Herald-World) NEW YORK, Oct. 2.— -In connection with the special Hallowe'en matinees and evening performances planned by many ex- hibitors, National Screen Service has pre- pared a special trailer. A pictorial Hallo- we'en art background is featured, with four types of exploitation copy available. Clark Silvernail, Actor And Director, Passes On (Special to the Herald-World) HOLLYWOOD, Oct. 2.— Clark Silver- nail, "stormy petrel" of the Equity-Pro- ducers battle last year, died here after sev- eral months illness. He was a writer, actor and director. Ben B. Reingold sively of the branches at Omaha, Des Moines and St. Louis. Radio to Make All Release Prints on Coast at a New Million Dollar Plant (Special to the Herald-World) HOLLYWOOD, Oct. 2. — A million dollar addition to Southern California's industry was announced yesterday by RKO. Within thirty days ground will be broken for a Aim laboratory which will be one of the most modern plants in the world. Announcement was made by Joseph I. Schnitzer, president of Radio Pic- tures, on his arrival here. Schnitzer and William LeBaron, vice president in charge of production, are inspecting six sites near the company's studios and will select one. LeBaron said that Frank Garbutt, widely known laboratory expert, will super- vise the building and take charge of operation of the laboratory. Employment will be given to 150 to 175. Most significant is the revelation that all R K O release prints will be made on the West Coast. Virtually all such prints of all producing companies are now made in New York. The laboratory will have a normal capacity of sixty million feet of film a year. It is expected that the laboratory will care for some of the 34 features on this year's program. 26 EXHIBITORS HERALD -WORLD October 4, 1930 Showman-Mayor Calls Censor Session As Ministers Present Petition Mayor Baker of Portland Wants Everything Brought Out in the Open — Paper Raps Censors — Churchmen Endorse Hudson Bill (Special to the Herald-World) PORTLAND, ORE., Oct. 2. — Mayor George Baker, a showman himself at one time, has called a meeting with the leading members of the Portland Ministerial Association to discuss censorship, and also stated that he de- sired everything to be brought out in the open and that if anything was found to be radically wrong with the present method of censoring motion pictures, he wanted to know it. nual convention of the Disciples of Christ in Kentucky, held recently, it was declared that moving pictures wield a powerful in- fluence for good or evil, and it was also declared that such amusements should be kept free from suggeston of evil. The Hudson Bill, which is now up in Congress, and which, it was contended, struck at the root of the motion picture evil, was heartily endorsed. THIS meeting was called as a result of a petition bearing the names of 10,000 persons, which was presented by the min- isters' association, asking a more rigid cen- sorship of pictures. It is quite certain that the forthcoming discussion will be followed with a great deal of interest. Portland News Speaks In an editorial in the Portland News for September 18, the following pungent para- graph in regard to censors was found: "The News does not believe that any person, or any board, has enough intellect, or ability, or whatever it is that censors are supposed to possess, to determine hon- estly and sanely what is good for all of us. The News believes that the people have a right to decide for themselves, and that no person, or board, or group of fanatics, has any right to hinder. Censorship is as idi- otic as it is anti-American. It violates the very spirit of the American system. And when any censor begins to take himself seriously as such, then censorship becomes hideous." Group Indorses Hudson Bill (Special to the Herald-World) SOMERSET, KY., Oct. 2.— At the an- MGM Plans for French Versions of Two Films (Special to the Herald-World) NEW YORK, Oct. 2.— Plans for making French versions of "Let Us Be Gay" and "Call of the Flesh" have been announced by MGM. Andre Luguet will direct as well as act in the French version of the former, while Ramon Novarro will handle "Call of the Flesh" similarly. After completing the new French pro- duction, Novarro will begin work on "Day- break," his new starring film adapted from Schnitzler's novel of the same name, with music by Ascar Strauus. New Rules Are Operating Now Despite Saperstein's Group, Says Petti John plans, which are understood to be as follows : 1. Sixty days protection for all first-run houses (sponsored chiefly by Publix). 2. Forty-five days protection on all initial second-runs, and 15 days on all subsequent runs in the same zone. This is said to have the backing of United Theatres, Inc., though the general manager of this organization denies having taken part in any protection conference. 3. Thirty days protection on all first-runs, and 15 days on all second-runs in the same zone (presented by the Louisiana Allied Asso- ciation of Motion Picture Exhibitors). No confirmation of these plans could be obtained at the New Orleans Film Board, that office referring all inquiries to the Hays office in New York. New Committee Named It is stated by the Louisiana Allied Associa- tion that it will not accept a proposal to re- strict pictures shown at ten cens to those available six months after a first-run showing. The only objection raised at the San Fran- cisco meeting referred to the membership of the standing committee. In response to this demand, the following standing committee was named : Carol Nathan, H. V. Harvey, C. C. Griffin and Gerald Hardy, representing the Indepen- dent Theatre Owners of Northern California; Wilbam Wolf, RKO; M. E. Cory, Pathe ; J. J. Patridge, Paramount; and Morgan Walsh, Warner Brothers, these latter representing all exchanges ; and A. M. Bowles, Charles Koer- ner, Louis R. Greenfield and Robert A. Mc- Neill, representing the Allied Amusement In- dustries, the membership of which includes the large circuit houses and several independ- ent theatres. From this standing committee a continuing committee is to be selected. It is understood that upon the attainment of sufficient approval to place a formal plan in effect in Chicago, a continuing committee will also be appointed for that territory. Protection for Benefit of Small Exhibitor: Pettijohn (Special to the Herald-World) NEW YORK, Oct. 2.— Protection is for the benefit of the small exhibitor, "and when Allied or any other organization bucks it that organization is hurting its own mem- bers," said C. C. Pettijohn, chief counsel for the Film Boards of Trade, in commenting on the zoning situation in general and on the latest developments in Chicago. "The new protection regulations are func- tioning right today in Chicago regardless of the opposition by Saperstein and his or- ganization (Illinois Independent Exhibitors Association, affiliated with Allied States). "Saperstein is a member of the sustaining committee and he has the same privilege of appeal as do the other members. If he be- lieves that one of the members of his or- ganization is not getting a fair deal in the matter of protection he can carry the case to the committee. "If there are exhibitors who are con- demning the new protection regulations it is because they had the best of the deal pre- viously and rezoning has placed them on a fair basis with every other exhibitor, whether large of small. "Every exhibitor, through his represen- tative, has had a voice in drafting the new regulations and for that reason they are equitable to all." Zoning System for New Orleans Area The New Orleans zoning system provided is as follows : Zone C-l — Newcomb, Wonderland, Lyceum and Lafayette theatres, with the Lyceum and Lafayette regarded as in the same drawing area with the Isis. Zone ST — -Arcade, Rivoli, Imperial, Bell. Arcade and Progressive, same draw. Zone S-2 — Capitol, Casino, Harlequin. Ca- sino and Gaiety, same draw. Zone S-3 — -Dreamland, Famous, Avenue, Valention, Gaiety, Ivy. Avenue and Piety, Gaiety and Casino, same draw. Zone S-4 — Piety, Bijou, Dream, Roseland. Piety and Avenue, same draw. Zone S-5 — Carrollton, Cortez. Cortez and Escorial, same draw. Zone S-6 — -Escorial, Queen, Progressive. Escorial and Cortez, Progressive and Arcade, same draw. Zone S-7 — Poplar, Ashton, Roxy. Poplar and Mecca, same draw. Zone S-8 — Mecca. Zone S-9 — Prytania. Zone S-10 — Napoleon, Laurel. Laurel and U. S., same draw. Zone S-ll — Fine Arts. Zone S-12 — Tivoli, Lincoln. Lincoln and Granada, same draw. Zone S-13 — Washington, U. S., Happy Hour. Washington and Granada, Happy Hour and Coliseum, same draw. Zone S-14 — Granada, Coliseum, Isis. Coli- seum and LaFayette, same draw. Zone S-15 — Fiorito's Dream, St. Maurice. Zone S-16 — Gentilly, Peacock. Zone S-17 — Village Movies. Zone S-18— Towns of Algiers, Gretna, Mc- Donoughville. SAN FRANCISCO PLAN {Continued from page 24, column 3) 120 and 130 days; less than 20 cents, nine and ten months. MARYSVILLE— Any first-run charging not less than 50 cents, 30 and 60 days after San Francisco first-run; 30 days clearance over Yuba City provided 30 and 60 days after San Francisco first-run. Any house charging not less than 35 cents, 60 and 74 days after Marysville first- run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. RENO, NEVADA— First-run charging not less than 50 cents, immediately after San Francisco first-run closing, and 30 days clearance over Sparks, Nevada, provided exhibition is completed within 45 days after first-run San Francisco closing, and 7 days over all towns in Nevada served by San Francisco exchanges, provided exhibition starts 14 days after San Francisco first-run closing. Any house in Reno charging not less than 35 cents, 60 and 74 days after Reno first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. Sono Art Gets Rights To Gainsborough Film (Special to the Herald-World) NEW YORK, Oct. 2.— American dis- tributing rights to "The Charge of the Light Brigade" have been acquired by Sono Art- World Wide. The film is a Gainsborough pro- duction based on the classic by Alfred Lord Tennyson. It was made under the super- vision of the British war office, and will be released as a special. SAMUEL GOLDWYN FLORENZ ZIEGFELD EDDIE CANTOR . GEORGE OLSEN and his BAND. .TECHN ICOLOR and Technicolor Advertising . . moke A great producer. A famous showman. A sure-fire comedian. A celebrated band. Technicolor, Technicolor advertising, and — girls, girls, girls! It's here! Released by United Artists! The living, breathing, talking, singing, dancing 1930 model of "WHOOPEE"— one of Ziegfeld's greatest stage knockouts. This is another all-Technicolor laugh carnival. With all the delicious side dishes that a full-fledged "it" cast, Florenz Ziegfeld, and — natural color — can serve. Schedule "WHOOPEE." Feature it. ADVERTISE it! For here's a picture that means box-office if any picture ever did. a box office natural for you CHARLES ROGERS, NANCY CARROLL, THELMA TODD, ZELMA O'NEAL and a score of others make Paramount's newest release — an ALL- Technicolor screen version of Follow Thru' — one of the brightest B. O. stars scheduled for the current season. A tense, colorful, tingling, tuneful dish of heart-interest, served 6-la- golf.An unforgetablefeast! A PERFECT FOLLOW TH R.U SOME OF THE TECHNICOLOR PRODUCTIONS BRIDE OF THE REGIMENT, with Vivienne Segal (First National); BRIGHT LIGHTS, with Dorothy Mackaill (First National), DIXIANA, with Bebe Daniels (Radio Pictures), FIFTY MILLION FRENCHMEN, all-star cast (Warner Bros.); FOLLOW THRU, with Charles "Buddy" Rogers and Nancy Carroll (Paramount); GOOD NEWS, all-star cast (Metro-Goldwyn-Mayer), Techni- color Sequences,- GOLDEN DAWN, with Walter Woolf and Vivienne Segal (Warner Bros.); HELL'S ANGELS, with Ben Lyon, James Hall, Jane Winton and Thelma Todd (Caddo), Techni- color Sequences,- HOLD EVERYTHING, with Winnie Lightner, Georges Carpentier, and Joe E. Brown (Warner Bros.); KING OF JAZZ, starring Paul Whiteman (Universal); LEATHERNECKING, with Eddie Foy, Jr., Irene Dunne and Benny Rubin (Radio), Technicolor Sequences; LOTTERY BRIDE, with Jeanette MacDonald (United Artists), Technicolor Sequences; MAMBA, with Eleanor Boardman, Jean Hersholt and Ralph Forbes (Tiffany); PARAMOUNT ON PARADE, all-star cast (Paramount), Technicolor Sequences,- SHOW GIRL IN HOLLYWOOD, with Alice White (First National), Technicolor Sequences; SONG OF THE WEST, with John Boles and Vivienne Segal (Warner Bros.),- SONG OF THE FLAME, with Bernice Claire and Alexander Gray (First National); SWEET KITTY BELLAIRS, with Claudia Dell and Perry Askam (Warner Bros.); THE CUCKOOS, with Bert Wheeler, Robert Woolsey and Dorothy Lee (Radio); THE FLORODORA GIRL, starring Marion Davies (Metro-Goldwyn- Mayer), Technicolor Sequences,- THE LIFE OF THE PARTY, with Winnie Lightner (Warner Bros.); THE MELODY MAN, with Alice Day, John Sain- polis, and William Collier, Jr. IColumbial, Tech- nicolor Sequences; THE MARCH OF TIME, all- star cast (Metro-Goldwyn-Mayer), Technicolor Sequences; THE ROGUE SONG with Lawrence Tibbett and Catherine Dale Owen (Metro-Gold- wyn-Mayer); THE SINGER OF SEVILLE, star- ring Ramon Novarro (Metro-Goldwyn-Mayer), Technicolor Sequences,- THE TOAST OF THE LEGION, with Bernice Claire, Walter Pidgeon and Edward Everett Horton (First National); THE VAGABOND KING, starring Dennis King, with Jeanette MacDonald (Paramount); UNDER A TEXAS MOON, with Frank Fay, Noah Beery, Myrna Loy and Arm id a (Warner Bros.); VIENNESE NIGHTS, all-star cast (Warner Bros.); WOMAN HUNGRY, with Sidney Blackmer and Lila Lee (First National); WHOOPEE, starring Eddie Cantor (Samuel Goldwyn - Florenz Ziegfeld). Technicolor.. is a box office name . . advertise /f October 4, 1930 EXHIBITORS HERALD-WORLD 29 w NEW PRODUCT This department does not attempt to predict the public's reactions to pictures. It does, instead, present detailed and accurate information on product, together with the frank and honest opinion of the reporter. AMOS 'N' ANDY "Check and Double Cheek" A BIG PICTURE. Produced and dis- tributed by Radio Pictures. Directed by Melville Brown. Story, music and lyric by Bert Kalmar and Harry Ruby. Adap- tation by J. Walter Ruben. Recorded by George D. Ellis. Cameraman, William Marshall. Musical numbers by Duke Ellington's band. Art director, Max Ree. Assistant producer, Bertram Millhauser. Cast: Freeman F. Gosden, Charles J. Cor- rell, Sue Carol, Charles Morton, Rolf Harolde, Edward. Martindel, Irene Rich, Rita LaRoy, Russel Powell. ' 'Check and double check" is a big picture on which Radio has 6pent many dili- gent hours and it has received the painstaking treatment that was expected. It's a story about two negroes, the Fresh Air Taxi Cab Company, Incorpulated, and Madam Queen. It is more than a radio act. It has love interest, suspense and climax. It should be noted that the love interest and climax is not nearly so important to the pic- ture as the comedy. It, like others of the big comedies of the year, attempts to subordinate the plot for the sake of good hearty laughs; and it succeeds in doing so, remarkably. There was no danger of Amos and Andy losing their place of importance in the cast. And that goes despite the fact that I have regularly admired the work of Charles Morton, the juvenile lead, in other shows. Morton incidentally is the only white char- acter to appear in any scenes with the negroes. In each scene Melville Brown has seen to it that the Africans doff their hats as he leaves. The story of the co-stars runs more or less parallel to that of Sue Carol and Morton up to halfway in the picture. Then Morton's effort to locate papers in an unoccupied building in Harlem brings him into contact with them. From that point Amos and Andy continue to be an indispensable quotient in the solution of the plot. The dialog is fast and effective. The picture apparently is not hurt by the fact that the minors in the cast made no attempt to speak with a Southern accent although they were practically all of Southern birth and breeding. The Amos and Andy dialog is as excellent as would be expected, and their pantomime ap- peared to please patrons of the theatre pre- view night as well as the dialog. Their expres- sions are fairly as funny as their utterances. Toward the end of the picture their excellent acting and the business given to them brings a fine piece of pathos into the show. The balance of the cast is important. Ralf Harolde as the menace is a good heavy. Irene Rich adds much loveliness to the picture. Sue Carol is herself; she has very little to do, but does it charmingly. Edward Martindel is an able father again. It's one of R K O's best productions to date and it's packed with laughs. — Douglas Hodges, Hollywood. HEROES OF THE WEEK i^k. : its turns from an air journey, on which he has been propelled by means of a cannon, he lands in the dressing room of his sweetheart, to find her in another's arms. His rendering of "Laugh, Clown, Laugh" is a clever satire on the original thought behind the song, and when he spurns the sorry "girl" it is a good laugh. More animateds like this one would help a great deal. Running time, 10 minutes. A THE BAD MAN WALTER HUSTON— BANDIT! Pro- duced and distributed by First National. Directed by Clarence Badger. Based on the play by Porter Emerson Browne. Screen adaptation of Howard Estabrook. Cameraman, John Seitz. With Walter Huston, Dorothy Revier, James Renni, O. P. Heggie, Sidney Blackmer, Marion Byron, Guinn Williams, Arthur Stone, Edward Alderson, Harry Semels. Re- lease date, September 14, 1930. Footage, 7124. W. Amos 'n' Andy (Freeman F, Gosden and Charles J. Correll) for their acting as well as their dia- log in R K O's "Check and Double Check " CIRCUS CAPERS AN AESOP SOUND FABLE Pathe — Sound After an endless succession of more or less stereotyped animated cartoons, Pathe has in this one a good deal of real originality, which has been the crying need of these short fea- tures. The circus comes to town, with ele- phants that dance and the clown who is in love with the bareback rider. Really amusing stunts follow in the big top. When the clown re- ALTER HUSTON is more than a little appealing as the jolly bandit who is a law unto himself 'round and about the Rio Grande, in this screen adaptation of the stage play of the same name so popular a few years ago. Huston, in a makeup featured by plastered hair, black mustache and darkened face, shows his teeth in elegant robber style, portraying the role created by Holbrook Blinn in the "legiti- mate" original. He is a good hearted Robin Hood, who gathers contributions at the points of several guns and enjoys immensely staying about three jumps ahead of the Rangers. It is somewhat unfortunate that in this pic- ture he is not given particularly able support in all instances by the supporting cast. Dorothy Revier, who has the feminine lead as the ill- treated wife of a Wall street promoter, seems to render her lines in a manner a bit too stilted to be real. James Rennie portrays the young ranch owner who is saved from the loss of his prop- erty (through the amusing efforts of Pancho Moving slowly with their ox-drawn wagons across trackless plains, the pioneers struggled westward— scene fro." the Fox production of Raoul Walsh's "The Big Trail."' 30 EXHIBITORS HERALD-WORLD October 4, 1930 Lopez to be judge and jury), as though he were not altogether sure of himself. However, the greater part of the action, which takes place at the ranch just north of the Mexican border, centers about and includes Huston, which is sufficient for anyone. Though this role is distinctly different from those in which he has recently been seen, his perform- ance gives still further evidence of the remark- able versatility of his acting. He speaks his lines in broken English tinged with a strong flavor of Spanish, which is done without a sin- gle slip and is distinctly humorous at times. Lopez and his bandit gang raid the ranch with the intention of finding someone or other to hold for ransom, and incidentally to give Lopez an opportunity to abduct the girl, who, he understands, is very beautiful. The Wall street promoter is a guest at the ranch with his wife, who is in love with the young owner. A mortgage is about to be foreclosed, the pro- moter has treated his wife badly, there is a possibility of oil being found on the land, and several other complications. Discovering unexpectedly that the unfortun- ate young man is an old friend, Lopez proceeds to hold court, and taking each situation in turn, irons out the difficulty in a most amusing fashion, with the idea in mind of making his friend happy. He disposes of the annoying husband, clears up the mortgage and leaves. 0. P. Heggie is at first delightful as the old uncle of the rancher, as he wheels himself about in a chair, revealing in a high pitched voice and to the embarrassment of all con- cerned, their secret thoughts. After a time, however, he tends to become a bit monotonous. There are several good scenic views of the mountain country. Photography on the whole is satisfactory. The film is, of course, almost entirely a one- man story, but with Walter Huston as that one man, nothing more could be desired by an audience. He is a bad man who affords an hour of most enjoyable entertainment. — Charles S. Aaronson, New York City. A BARBER JOHN'S BOY REFRESHINGLY DIFFERENT! Pro- duced and distributed by Warner Broth- ers. Directed by Allan Divan. From an original story by Ben Ames Williams. Adaptation and dialog by Joseph Jack- son. Photographed by Ira Morgan. With Phillips Holmes, Lucille Powers, George Marion, Grant Mitchell, Dwight Frye, Barbara Weeks, Russell Simpson, Paul Nicholson, Otis Harlan, Robert Em- mett O'Connor, Charles Sellon, James Neil, Johnny Larkin. DIRECTOR-HERO H. [ ERE is a delightfully different program- length feature with a theme and cast as un- usual as the title. Director Allan Dwan has taken every advantage of the possibilities offered in a splendid story by Ben Ames Wil- liams and an especially capable cast, most of whom are new faces under the Warner trade- mark. The unusual title of the film might indicate that it is of a comedy nature; actually there is little comedy but the story gets along splen- didly. The main action involves four charac- ters against a background of small town do- ings with the spoken lines rendered in South- ern dialect. The story unfolds smoothly and there isn't a dull moment from start to finish. Phillips Holmes, as the boy, and Grant Mitch- ell, as Barber John, contribute excellent per- formances. George Marion, who did such outstanding work in "Anna Christie," has a leading role and drew applause from the pre- view audience. Lucille Powers, feminine lead, is a new type of 6creen beauty and handles her role to perfection. The story tells of a sensitive boy and his stubborn refusal to accept his father, a prison barber, on the latter's pardon from the big house after eighteen years. A bank shortage implicates father and son and each assumes the other's guilt. Both are innocent. The camera work and sound are excellent. — Tom Hacker, Hollywood. c, CECIL B. DE MILLEy for the spectacular effects achieved in directing M G M's **Madame Satan.** MADAME SATAN DEMILLE SPECTACLE. Produced and distributed by M G M. Directed by Cecil B. DeMille from a story by Jeanie MacPherson. With Reginald Denny, Kay Johnson, Lillian Roth, Roland Young, Elsa Peterson, Tyler Brooke, Jack King, Theodore Kosloff, Edward Printz, Wal- lace MacDonald, Betty Francisco, Albert Conti. Photography by Harold Rosson. Music and lyrics by Clifford Grey and Herbert Stothart. Costumes by Adrian. ECIL B. DE MILLE, with his conception of the fantastic, produced spectacular effects in this ultra-smart and excellently staged comedy- feature of husbands and wives and wild Zep- pelin parties. It is as bizarre and as extrava- gant as the imagination would permit with elaborate settings and doings of New York's multi-millionaires. A spectacular masked ball, on board a giant airship, forms a highly imagi- native background for a large share of the action. There is more spectacle than story to "Madame Satan." DeMille has taken the familiar domestic triangle plot and very clever- ly illustrates how a modern neglected wife competes with her showgirl rival to recoup the lost love of a wealthy playboy husband. The wife decides to take advantage of the Zeppelin ball and masquerades as the siren, "Madame Satan." She meets her husband, who immedi- ately falls madly in love with the new find. A brand new and polished Reginald Denny appears in the leading role, that of the mar- ried but sadly misunderstood playboy. Denny reveals an excellent speaking and singing voice with several appealing song numbers in which he is assisted by Kay Johnson. The songs, written by Clifford Grey and Herbert Stothart, have one especially catchy tune, that bears the name of the picture. Denny's performance was thoroughly pleasing. Lillian Roth, as the show- girl rival, is at her best in two singing and dancing numbers. Roland Young gets the most out of a weak comedy part as the slow think- ing party companion to Denny. The film is a fast moving extravaganza right up to the final fadeout. DeMille has lavishly considered every minute detail of production, even to the cast which numbers many promi- nent names, but there is only a glimpse of them among the wild revelers of the airship party. A panic stampede as the huge ship breaks from its mooring provides thrills galore. The massive hulk splits and sends the frenzied passengers to earth in parachutes. Jeanie MacPherson is again credited for the story, having been a collaborator with DeMille on many or practically all of his past successes. The photography, sound and costumes are ex- ceedingly fine and the picture, as a whole, is excellent entertainment. — Tom Hacker, Holly- wood. A HER MAN HAVANA DANCE HALL! Produced and distributed by Pathe. Directed by Tay Garnett. Original story by Tay Gar- nett and Howard Higgin. Photoplay by Thomas Buckingham. Film editor, Joe Kane. Cameraman, Ed Snyder. With Helen Twelvetrees, Marjorie Rambeau, Ricardo Cortez, Phillips Holmes, James Gleason, Harry Sweet, Stanley Fields, Mathew Betz, Thelma Todd, Franklin Pangborn, Mike Donlin. Release date, September 21, 1930. Footage, 7508. A ROUGH and tumble story — set in a dance hall in Havana — and packed with action from start to finish, is "Her Man." The romantic interest is there, of course, but the big punch in the film is the knock-down and drag-out tac- tics of most of the sailor boys who frequent the hall. The concluding sequence of the picture offers one of the fastest and most realistic brawls that could well be imagined on any screen. Men, tables and chairs fly about in all directions, the whole scene making a decidedly fitting climax to a real action film. Helen Twelvetrees plays the feminine lead in a cast which shines with star names. She takes the role of the young girl who has been born and raised in the atmosphere of the cheap dance hall but who has a deep desire to live decently, as ordinary people do. She is most excellent in her performance; in fact, the entire cast has been eminently well chosen. Ricardo Cortez is the owner of the hall and Helen's boss. As an unscrupulous and conceited water front leader he does very well. Perhaps the best piece of work in the film is that of Marjorie Rambeau as Annie, a woman who has made her living in the hall for so long a time that she has become merely a drunkard. The role is a difficult one but she handles it with perfect ease and with a conviction of reality which is commendable. The story itself is really not particularly new. We have the young girl with a desire for a better life and the sailor who affords her the opportunity which she has been seeking. Cortez and Phillips Holmes, who is the second half of the romance, stage their battle for the girl, with the sailor winning as expected. Practically the entire picture is filmed within the dance hall or in the street outside. James Gleason and Harry Sweet, as buddies of the sailor hero, afford excellent comedy relief, sev- eral of their bits being extremely funny. Thelma Todd, often seen in comedy roles, has a minor part as one of the women of the water front, and she is quite attractive. Mathew Betz appears as an enemy of Cortez who receives a little gift from the latter in the form of a knife in the back, skillfully thrown early in the film to indicate the character of Cortez. Direction of the picture is good, particularly in the manner in which the action has been kept moving at a fast pace throughout, with every effort made to have each sequence con- tribute something to the pace of the story. A neat method of disposing of the villain of the piece is contrived at the end. Cortez, in the course of his fight with Phillips Holmes hurls a knife which sticks through a door, protruding several inches on the other side. Later, Cortez is thrown back against the door, stabbing him- self with his own knife, while Helen and her sailor man make a quick escape through a window. This picture is an excellent example of the extent to which the addition of talking and sound will enhance the effectiveness of a film October 4, 1930 EXHIBITORS HERALD -WORLD 31 of this sort. The same type of thing has been done before on the silent screen but with not nearly as much punch as "Her Man" is able to offer to the picture public. — Charles S. Aaronson, Neiv York City. A THE STEEL HIGHWAY ROARING RAILS! Produced and distributed by Warner Brothers. Story by Maude Fulton. Adaptation, Maude Fulton. Dialog, William K. Wells. Di- rector, William Wellman. Film Editor, Ed McDermott. Camera. Chick McGill. Cast: Grant Withers, Regis Toomey, Mary Astor, James Cagney, J. Farrell MacDonald, Joan Blondell, Lillian Worth, Walter Long, Fred Kohler. W, HEN Warner Brothers titled this product The Steel Highway" they planned to make a railroad story, but "The Steel Highway" is a powerful domestic drama, gripping from start to finish, with the railroad merely a back- ground. It is a drama of great power, highly interesting and fascinating. Mary Astor reveals herself as an actress and Grant Withers is just as strong in his role. Regis Toomey, who can laugh and at the same time give you a catch in the throat, does his bit in making "The Steel Highway" one of the best railroad pictures of all time. Maude Fulton has given the picture, to be- gin with, a strong plot. With this to work on, Wellman has made a real production, and Miss Astor, Withers and Toomey follow through with excellent performances. The railroad is made an indigenous element of the story only inasmuch as Toomey makes use of a train during a flood for a death trip. His suicide follows his discovery that his best friend, Withers, has found himself in love with Toomey's wife. The love affair proves to be the motive for Withers to forsake a career o£ drinking and idling. It is all convincingly constructed. While there are others in the cast, they, like the engines and the cars, provide the back- ground for the story. The camera work is good, and so is the sound. The picture is made real by the ex- traneous noises of locomotives and such, even if they make the dialog hard to catch at times. — Edward Churchill, Hollywood. YOUNG WOODLEY ENGLISH THEATRE'S FIRST! Pro- duced and distributed by Elstree Produc- tions. Directed by Thomas Bentley. Dia- log by John Van Druten. Based on the play by John Van Druten. Scenario by Victor Kendall. Photographer, Claude- Friese-Greene. With Madeleine Carroll, Sam Livesay, Aubrey Mather, Billy Mil- ton, Gerald Rawlinson, John Teed, Tony Halfpenny, Frank Lawton. D, "ECIDEDLY able direction and an excellent cast are the conspicuous features of this, the opening picture at the Cohan theatre, leased by British International Pictures for the showing of English films on Broadway. Frank Lawton, who, it is understood, has been less than two years before the camera, handles the role of the young schoolboy, which was created by Glenn Hunter on the stage, with a naturalness and ease worthy of any actor. John Van Druten, author of the original stage play, wrote the dialog for the screen ver- sion and did a most satisfactory piece of work. Direction is particularly commendable in that the film holds the interest closely throughout, despite the fact that the action is psychological rather than physical. The entire picture has the ring of authenticity about it, from the scenes of the school buildings and grounds to an interesting shot of a cricket match in prog- ress. The latter, incidentally, provides well spaced relief from the dramatic intensity of the story. CHARLES RVCCLES, for his delightful comedy in the Paramount film, "Her Wedding Night." The 17-year-old boy, more or less a poet by nature, falls in love with the attractive wife of the headmaster of the school, who is decidedly older than his wife and entirely the pedagogue. Sam Livesey takes this part, giving a perfect portrayal of the stodgy master whose idea of good educational method is strict discipline, and who enjoys hugely finding a boy in error. At tea one day, Woodley confesses his love for Laura Simmons and a dramatic height is reached when Simmons returns suddenly from a cricket match to find his wife in the boy's arms. Laura saves the boy from expulsion, but later tells him her feeling is more maternal than otherwise. Here both Madeleine Carroll, as Laura Simmons, and Lawton do some of the finest work of the film, giving an impression of utter sincerity in their characterizations. When ragged by two of his fellow prefects, who compose a little ditty regarding his affec- tion for Laura, Woodley attacks one of them with a breadknife. He is restrained by Ainger and Milner, the others of the group, just as Simmons enters the room. Finding here an excellent excuse for the removal of Woodley, the headmaster calls the boy's father and forces his withdrawal from the school. Aubrey Mather, as the father of Woodley, is quite capable in the role of the understanding and sympathetic parent, while John Teed is equally good as Ainger, friend and study com- panion of the boy. There is not a weak spot in the entire cast, with the principals especially giving exceptional performances. The recording throughout is very clear (though in one or two instances the voices were a trifle too loud, a condition easily remedied). Though a bit out of the ordinary in that it is a psychological study of an individual, "Young Woodley" must rank as a really fine produc- tion.— Charles S. Aaronson, New York City. A DIVORCE AMONG FRIENDS MARITAL MIXUP! Produced and distributed by Warner Brothers. Orig- inal story by Jack Townley. Screen adaptation by Arthur Caesar and Harvey Thew. Dialog by Arthur Caesar. Di- rected by Roy Del Ruth. Film edited by Owen Marks. Camera, Dev Jennings. Director of music, Erno Rapee. Cast: James Hall, Irene Delroy, Lew Cody, Natalie Moorhead, Edward Martindale and Margaret Seddon. -F OUR characters — James Hall as the bossy husband, Irene Delroy as the obedient but suspicious wife, Natalie Moorhead as the lure for Hall, and Lew Cody as the drunken friend of Miss Delroy — make "Divorce Among Friends" laughable, interesting and filled with good advice to young married folk. For those who like domestic comedies which skirt along the edge of tragedy and through their very exaggeration reveal how husbands and wives should not act toward one another, the product is packed with interest from be- ginning to end. There is considerable dialog — perhaps a lit- tle too much for those who are partial to action — but it is clever and well done by the four leading characters. While Miss Delroy, Miss Moorhead and Hall are uniformly good, the veteran Cody prac- tically takes over the picture. He displays a fine art as a comic and, in addition to this, reveals himself as an exceptionally clever actor — not that most theatre goers think he isn't. He improves with the years. His piano playing is exceptionally good — a background for three or four domestic se- quences. He, as the "drunk," fits his music to the moods of Hall and Miss Delroy, and this, as an overture, adds to the atmosphere. His intoxication is as near genuine in interpre- tation as anything which we have seen on the screen. The action is slow, and I felt I wanted to get behind and push now and then. The story involves the misunderstandings of Hall and Miss Delroy after two years of mar- riage. Miss Moorhead steps into the picture at the wrong time for everyone but herself, for the husband and wife have just had a spat. She makes Hall the unwilling victim of her advances. Cody also marches into the picture at about this time but fails to win Miss Delroy. Camera work is good and the recording is above par. An orchestra plays throughout the picture. The musical score blends so well with the emotions which are being depicted on the Standing guard in the bleak desolation of' a winter wilderness. John Wayne as he appears in the Fox epic of the pioneers, "The Big Trail. " HIM 32 EXHIBITORS HERALD -WORLD October 4, 1930 sereen that it in no way intrudes but, on the other hand, enhances and stimulates the action. Most of the situations, as well as the acting, are good for laughs, especially when Miss Del- roy and Cody by accident get into the back seat of an automobile in which Miss Moorhead has insisted that Hall take her for a ride. The four get stuck in the mud and are robbed. At this point, they learn for the first time that all are in the car. Clever direction and dialog make even the rain, the stalled car and the robbery a laugh. — Edward Churchill, Holly- wood. A LOVE IN THE ROUGH MUSICAL. Produced and distributed by Metro-Goldwyn-Mayer. Director, Charles F. Riesner. Author. Vincent Lawrence. Adaptor, Sarah Y. Mason. Dialog, Joe Farnham, Robert E. Hopkins. Editor, Basil Wrangell. Photographer, Henry Sharp. Sound, Douglas Shearer. With Robert Montgomery, Dorothy Jor- dan, Benny Rubin, J. C. Nugent, Dorothy McNulty, Tyrrell Davis, Harry Burns, Allan Lane, Catherine Moylan, Edward Davis, Rosco Ates, Clarence H. Wilson. Release. September 6, 1930. Footage, 7668. Running time, 1 hour 15 minutes. 1 HE musical numbers in "Love in the Rough" are good, but the picture itself falls short of good musical entertainment. The fault does not lie with the actors. Rather, it is the nature of the story and the manner in which it has been presented as film entertainment. In the opinion of some exhibitors, however, the popularity of the songs, principally "Go Home and Tell Your Mother," will give the picture a draw and contribute to audience satisfaction. Other songs include "I'm Learning a Lot from You," "I'm Doing That Thing" and "One More Waltz." The story is of the golf links and this angle should not be overlooked in the exploitation of the picture. Every community, large or small, has its golf enthusiasts and these people should be sold on the picture. Benny Rubin provides the comedy. He has done well by his role, although some of his material has been brought in without regard for continuity. Both of the principals, Robert Montgomery and Dorothy Jordan, in all but one song ("Go Home and Tell Your Mother"), are excellent and have very pleasing stage voices. J. C. Nugent, likewise, can be credited with a fin- ished portrayal. As a whole, however, the picture is not up to standard. — Jay M. Shreck, New York City. A THE PAY OFF INGENUOUS. Produced and dis- tributed by R K O. Directed by Lowell Sherman. Art Director, Max Ree. Pho- tography by Roy Hunt. Recording by Bailey Fester. Edited by Rose Smith. Cast: Lowell Sherman, Marian Nixon, Hugh Trevor, William Janney, Helene Millarde, George Marion, Walter Mc- Grail, Robert McWade, Alan Roscoe, Lita Chevret, and Bert Moorhouse. L. /OWELL SHERMAN'S newly born career as a director-star is blossoming well, it is evi- denced by his conscientious and productive ef- forts in "The Pay Off." It is a seven reel pic- ture that shows him off to good advantage. He is more or less of a Robin Hood but neverthe- less a villain. The picture being what it is, — a good pro- gram length feature — not a great deal is expect- ed in the way of astonishing sets, shots and acting. Yet it boasts of ingenuity in all these items. It has a fine strength of story from the point where the two youngsters are taken, in highway robbery style at the outset to the point where they become charged with manslaughter in the closing sequences. Although Janney and Nixon are not stars in the production their roles are extremely important and they suc- ceed in winning the sympathy of the audience at once. That sympathy later envelopes Sher- man too when he throws aside his menacing role and signs away his life to save the two from trial. Sets are not numerous; but where one set may have been saved there is richness put into the remaining one. The place where much of the business takes place is that of a night club. It is a beautiful thing. Much credit is due the cast and the director, chiefly because of the smoothness and sensible- ness with which they have worked. The scene between Sherman and Alan Roscoe near the finish has the structure of many crime pictures: one is a district attorney, the other an arrested criminal. Yet the scene is in- terestingly convincing. Nixon and Janney again enter that part to aid in the stage business of course. This picture deserves at least high commen- dation.— Douglas Hodges, Hollywood. A THE BOUDOIR DIPLOMAT WELL DIRECTED. Produced and distributed by Universal Pictures from stage play, "The Command to Love," by Fritz Gottwald and Rudolf Lathar. Di- rected by Mai St. Clair. Adaptation, Benjamin M. Glazer, Cameraman, Karl Freund. Cast: Ian Keith, Mary Duncan, Betty Compson, Lawrence Grant, Jean- ette Loff, George O'Hara, Lionel Bel- more, Andre Beranger. OT. CLAIR, who has done many good pieces of satire for Paramount, is the director Uni- versal assigned to this picture and he again displays the talent he has for it. This as a stage play was a much more satirical work but not more entertaining. As a stage play it was much more "boudoir" than as a screen play. In fact, the boudoir part of the play has been largely eliminated, and quite fortunately. Practically the only cause for calling Ian Keith such a diplomat is that he has a pro- pensity for hiding any one guest in the bed- room of his apartment while he entertains an- other in his living room. It is done quite gracefully and with a great deal of humor. All suggestiveness has been omitted. It is the kind of role Barrymore does so dextrously. Keith is a little unexciting in it, but he has many of the qualities the role demands. Others of the cast who deport themselves creditably include Mary Duncan and Betty Compson. Andre Beranger steals every scene he appears in. Jeanette Loff is the girl who finally marries Keith but her scenes in the show are very few. It is a good program picture. — Dougles Hodges, Hollywood. A HER WEDDING NIGHT MIXED HUSBANDS! Produced and distributed by Paramount. Directed by Frank T utile. Author, Avery Hopwood. Edited by Doris Drought. Cameraman, Harry Fischbeck. With Clara Bow, Ralph Forbes, Charles Ruggles, Skeets Gallagher, Geneva Mitchell, Ro s i ta Moreno, Natalie Kingston, Wilson Benge, Lillian Elliott. Release date, October 18, 1930. Footage, 6924. A, lDAPTED from the stage show, "Little Miss Bluebeard," this starring vehicle of Clara Bow is distinctly farce comedy, which in certain se- quences borders closely upon slapstick. Charles Ruggles puts sure fire laugh punch into the film, ably seconded by Skeets Gallagher. Neither Clara Bow nor Ralph Forbes, how- ever, does particularly noteworthy work, though the complicated situation in which they figure is sufficiently humorous to carry them through satisfactorily. For the most part the film centers in and about a bedroom in a hotel in the south of France. Forbes plays the part of a composer who, in an attempt to escape a host of feminine autograph seekers, permits his friend, Galla- gher, to impersonate him. Clara Bow is a wellknown screen star on a vacation. They all happen to be on the same train bound for a French resort. When Gallagher and Clara are left stranded on a way station platform, they apply to the mayor for a night's lodging. Ac- cidentally, he marries them, and the knot of complication has its first loop. Gallagher is already engaged, and Forbes, who has been thus married by proxy, is much sought after by several young women. At the hotel there ensues the rather familiar tangled situation, which finally straightens itself out to the satisfaction of all concerned. Ruggles as Bertie Bird is apparently merely a friend of the two, playing no vital part in the progress of the story, but as a matter of fact providing the real kick in the picture. His appearance is awaited with barely concealed anticipation by the audience, which goes into spasms of laugh- ter at each fresh series of antics on the part of the comedian. This picture is one more large feather in the cap of Charles Ruggles. The dialog is quite as familiar as the plot of the story itself, but the gags seem to catch well with the audience, particularly when Gallagher and Ruggles put them over. The bedroom scenes reach their climax at a house party, when there is an excessive amount of running about in and out of rooms and jumping on and off beds. However, it is rather good fun and not at all offensive. The situation is wound up and unwound again at rather too great length, but not to the extent of becoming monotonous. In fact, one would almost wish Ruggles to continue after the story is finished. This is just a good lively hour's entertainment, chiefly through the work of one whom I consider the best comedian on the screen today. — Charles S. Aaronson, New York City. A AFRICA SPEAKS THRILLS AND ADVENTURE! Pro- duced by Paul L. Hoefler for distribution by Columbia. Prepared for presentation by Walter Futter. R EEL after reel of excitement! That tells the story of "Africa Speaks," which has packed them in at the Globe theatre in New York since immediately following the special showing last Thursday night (Septem- ber 18). Other wild game pictures may have been in- tensely interesting (and were, in fact), but sound and dialog have made this type of at- traction 100 per cent more effective. "Africa Speaks" is a showman's picture, for it has been assembled with that in mind. Here is drama. Here are scenes the like of which, to the knowledge of this writer, have never been shown before. Highlights of the picture which for sheer thrill should bring down any house are: The killing of a native by a lion. The locust plague in which millions upon millions of these insects denude a vast area of all green vegetation. The great flock of flamingoes, including per- haps millions of these birds. A lion's search for food ending in his killing of a wart hog. The killing of a lion with spears by a group of natives in revenge for the death of one of their own. Photography is very clear throughout the en- tire length of the picture. Add to this thrills, drama and rapid action and you have elements so necessary to box office. This reporter wishes to offer his criticism of just one feature of the picture. It is his opin- ion that scenes of Hoefler and a comrade on the expedition have been used too frequently. This is by no means serious, but it would have been more effective had such scenes appeared less often. It looks like box office. — Jay M. Shreck, Neiv York City. October 4, 1930 EXHIBITORS HERALD-WORLD 33 ^^■^BHM^BHWm W HOLLYWOOD A Cow, Daylight Saving and a Beau (Special to the Herald-World) HOLLYWOOD, Oct. 2.— On the heels of M G M's contribution to the Bght against daylight saving in Cali- fornia, Warner Brothers and First National have released a one reel comedy starring Walter Huston, Lu- cien Littleheld, Evalyn Knapp and a cow, as an argument against the plan. The plot reveals that the cow won't give milk an hour earlier and that Evalyn's sweetie won't propose at night because he can't get romantic in the sunlight and because by the time the sun goes down he's ready for bed. Walter Huston shoots Littlefeld, who advocates daylight saving, and the cow and Evalyn and her sweetie all are content. Wide Film Cost Is $8,000 to $40,000, Expert Estimates 65 Mm Negatives and 35 Mm Prints Will Be Result, Is Dreher s Belief (Special to the Herald-World) HOLLYWOOD, Oct. 2.— With the wide film controversy still raging, Carl Dreher, head of the sound department at RKO, in an exclusive interview with a Herald- World reporter, estimated that it would cost large theatres from $8,000 to $10,000 for suitable installations, and that the cost to the largest houses in the country might range from $25,000 to $40,000. Douglas Shearer, MGM executive, esti- mated the national cost of wide film instal- lations at $40,000,000. Dreher, however, forecast that wide film can be adopted generally in only the larg- est theatres of the country and is inclined to believe that the industry would adopt 65mm negatives and 35mm prints for gen- eral distribution. This would mean only an alteration of the screens in theatres showing them. "Deluxe houses could install equipment optionally at approximately the above prices," Dreher said. "I would say that an installation of wide film equipment in a house like the Roxy would represent an investment of between $25,000 and $40,000. Theatres in medium sized cities, with bet- ter than average seating capacity, probably would have to spend between $8,000 and $10,000. "However, the exhibitor has nothing to worry about at this time, for there has been no decision of any kind in regard to the matter. Most of the executives with whom I have spoken favor the 65mm-35mm prop- osition as the logical solution to the prob- lem, if it is technically practicable." Independents Maintain Lead In Coast Production Activity James Cruze Completes Tiffany Special and "Aloha" Goes Into Work — First National Quiet Except for Foreign Ver- sions— Novarro to Direct Another for MGM (Special to the Herald-World) HOLLYWOOD, Oct. 2. — Independent production again tops the shooting schedules this week with the finishing of James Cruze's "She Got What She Wanted" and the starting of Tiffany's "Aloha." Betty Compson essays the featured role in the Cruze film and Ben Lyon has signed for Al Rogell's "Aloha," by Thomas H. Ince. First National has shut down entirely with the exception of foreign versions in German, Spanish and French. These films are foreign talker versions of "The Bad Man," "Sinflood" and "The Sacred Flame." Novarro to Direct Another MGM will let Ramon Novarro direct other Spanish and French foreign versions. The star recently has completed the Span- ish translation of "Call of the Flesh" and is preparing the same story in French. He both acts and directs. Upon the comple- tion of this he will do "Daybreak," from a novel by Dr. Arthur Schnitzler. And still they come. Universal signed Marcel de Sano and Ernest Laemmle for more foreign versions this week. The French and German talkers of "Boudoir Diplomat" will be directed by de Sano and Laemmle, respectively. Ruth Chatterton will have Richard Wal- lace as her next director. Paramount's "Right to Love" will go into filming this week. It is the first that Wallace has di- rected since his trip around the world recently. LeRoy Moves to M G M Mervyn LeRoy has moved his mega- phone to M G M for "Girls Together," a comedy of flapperdom based on a story by Mildred Cram. LeRoy has been borrowed from First National. "Dracula," from the stage play, has started under Tod Browning's direction at Universal. Bela Lugosi has the leading role. Luther Reed, who originally was slated to direct "Hook, Line and Sinker" for RKO, has been replaced by Eddie Cline. Reed is preparing to direct another big fea- ture. The Cline film stars Bert Wheeler, Robert Woolsey and Dot Lee. Amos and Andy Prints Go East Negative and working prints on "Check 'n' Double Check" are on their way East in great style. Guarded by the stars them- selves and Pandro Berman, assistant to William LeBaron, the films left here in a special observation car. New York is the destination. Phil Ryan will produce a series of two- reel comedies starring Chester Conklin for Paramount release. Arvid Gillstrom will direct. Production will be at the Metro- politan studios. Grant Fills Sills Post On Academy Directorate (Special to the Herald-World) HOLLYWOOD, Oct. 2.— L a w r e n c e Grant has been named to serve three years representing the Actors branch on the board of directors for the Academy, in place of the late Milton Sills. >t hoffalo herd- -one of the memorable climaxes in the forthcoming Fox product! Walsh's "The Big Trail." drama of pioneer thrills. 34 EXHIBITORS HERALD-WORLD October 4, 1930 ~ Jhe Sound ¥>o*~ STAR GAZER HOLLYWOOD. I DID it. It "was hard, but I did it. I saw a preview. There may be somebody reading this piece who isn't impressed — but I doubt it. It's not easy to see a preview. No siree, bob. The companies keep previews very secret. The companies don't want all the nosey critics to see the pictures before the publicity departments get in their dirty work. And if there are a bunch of hard-boiled critics in the house then the company executives can't get a true audience reaction — because everyone knows a critic can't laugh or cry. It's all very complex and there are a lot of other reasons why critics must be kept out of previews, but anyway, they're very secret. Well, it's a funny thing. I was telephoning a friend of mine from a drug store, and looking out of the window of the booth, when I saw a small dark man, with his hat pulled over his eyes, slink into the booth next to mine. He seemed so furtive I knew he was an escaped convict, or something. So I put my ear to the wall and I listened. Finally he got his number. "This Joe?" he said. "Listen, pal, I've got something important to tell you. Be sure and listen hard, because I'm gonna say it only once. There's a preview on at the Broadway in Santa Ana. Be there. Orders of the boss. Goodbye." And he ran out of the booth and into a mauve sedan, and speeded away. By this time I was perspiring. Boy, I had fallen into something Big! So I went up to my son, Doug Hodges, and I said, "Son, I know where there's a preview." He almost collapsed. "A real preview? Where?" But I was not to be cheated of my laurels that easy. No, sir. I was firm. No one would share my secret. I bid him adieu. Santa Ana is an hour-and-a-half's drive out of Hollywood. It was a smart company, to take all that precaution. They certainly were putting it over on the critics. I dressed myself up as Southern mammy, one of my very best disguises, and jumped into the Rolls and was off. You may think I was a little off before then, but I wasn't. I got there at four o'clock in the afternoon, even though the picture would start at eight, because I didn't want any of the executives to question me. I bought a seat in the balcony and saw the feature picture three times. Then came the preview. There was no music or scoring to it, the cuts weren't welded together yet, some of the dialog was out of synchronization, they transposed the fourth and fifth reels, there was no ending to the picture — but it was all right. I was seeing a preview. It was a big night for me. I knew how Doug Hodges would tell everyone how I scooped the town. How they must be envying me. I was, you might say, made. And then the picture was over. I waited ten minutes behind a fat lady so that none of the studio spies could find me, then I proceeded up the aisle, my shawl over my head. I had got half through the lobby when someone clapped a hand on my shoulder. "Hey, you," said the hand. I turned around. It was Hodges. "I want you to meet," he said, "Piggle of Photoplay, Wiggle of New Movie, Jiggle of Picture Play, Figgle of Classic, Higgle of Screcnland, Giggle of. . . . Help, help, the man's fainted !" NORMAN KRASNA. Cowan Confers in East On Technical Projects (Special to the Herald-World) HOLLYWOOD, Oct. 2.— Lester Cowan, assistant secretary and manager of the technical bureau of the Academy of Motion Picture Arts and Sciences, is in New York City making arrangements for the stand- ardization of release print practice, confer- ring with publishers on the printing of the book, "Recording Sound for Motion Pic- tures," and discussing other technical proj- ects with leaders of the industry. He left Hollywood late in September and expects to return here some time during next month. He is making his New York residence at the Park Central Hotel. Projection Council Meets Cowan (Special to the Herald-World) NEW YORK, Oct. 2.— The Projection Advisory Council will hold a meeting at the Town Hall here on Monday, October 6, to meet Lester Cowan, manager of the tech- nical bureau of the Academy of Motion Picture Arts and Sciences. THE final scenes of "Ex-Mistress'' are be- ing shot at Warner Brothers West Coast studios. "Ex-Mistress" is the story of the love of a junior and a senior partner in a business firm for an actress. Lewis Stone is the senior partner. Ben Lyon is the junior. Bebe Daniels, in private life Mrs. Ben Lyon, is the actress. We've been watching the progress of shoot- ing on the Stage Two, one of the largest in Hollywood, on which has been built a replica of most of Monte Carlo. Workmen wind and unwind microphone stands, which look like big cranes, and must always be over the heads or near to those who are speaking. Other workmen adjust lights. The rubber tired wagon which carries the camera is groomed. There is shouting and talking and a gen- eral hubbub as the men go about their tasks in preparation for shooting. Oblivious of all the noise — unmindful of the staring of a few interloping sightseers — ignoring the extras who sprawl languidly in the imitation casino — -Ben and Bebe walk through the pseudo garden. Ben's arm is around Bebe, and Bebe's arm is around Ben. They stroll back and forth, laughing, speaking in low tones, waiting for the men about them to finish their tasks and for their director, Roy Del Ruth, to sum- mon them to their work. They separate for a moment. Bebe continues to stroll in the garden, hum- ming happily to herself. Ben returns from an errand, whistling. Again oblivious to all that goes on around them because they have eyes only for each other they continue their stroll. Neither is posing. "That's one romance that won't bust up," says a stagehand. The myriad lights flash on. They are called for work. The goose-neck cranes swing above them, microphones dangling. Signals flash. Work begins. They are playing screen lovers. They are acting. Or, are they? As far as love interest is concerned, "Ex- Mistress" promises to be a natural. In or out of love, Bebe Daniels is one of the most capable women in motion pictures. She not only knows how to act, but she knows more about the industry as a whole than does probably any other woman in Hollywood. A "I get a lot of kick; watching Bebe pose for still pictures," declares George Thomas. "I've never seen anyone work with the skill she does. "Sometimes she has to pose for fashions. The gowns she must wear are brought to her. She slips into them, knows just how to wear them and strikes a perfect pose. She tells the photographer when to shoot. "The prints are turned over to her later and she indicates the retouching she wants done. She never errs. "After the prints are 'cleaned up' she in- spects them. "It's my job to arrange layouts and 'plant' them in magazines. Bebe never gives me a chance. She takes a handful of photographs, draws a layout, and says, 'This one will hit with such and such a magazine,' or 'so-and-so will go for that.' She is invariably right. "You can imagine what fun I get making stills with Bebe after wrestling for hours with empty-headed flappers to get them to pose in- telligently." CHURCHILL. October 4, 1930 EXHIBITORS HERALD-WORLD 35 Mary Astor Faces Collapse If She Attempts to Diet (Special to the Herald-World) HOLLYWOOD, Oct. 2. — Mary Astor, widow of Kenneth Hawks, is facing one of the most peculiar prob- lems in the history of the industry. Miss Astor's nervous system is so disorganized as the result of her plunging into work to forget her hus- band's death in an airplane crash that she cannot stand dieting. At the same time she is reported to be gaining weight rapidly. Physicians declare that any attempts at reduction would result in a complete nervous break- down. Robert Harris Now Associate Producer At Columbia Studio (Special to the Herald-World) •NEW YORK, Oct. 2.— Columbia has signed Robert Harris, former head of the M G M scenario staff, as associate producer on a long term contract. Harris was at one time head of the re- cording department for Columbia Phono- graph Company and later held an office with the Victor Talking Machine Com- pany. When he joined M G M, Harris was first placed in charge of the story depart- ment, but with the inauguraion of sound he was entrusted with the organization of the music department, later returning to the scenario staff, from which he came to Columbia. 9> Thomas Moloney Leads "California's All Right (Special to the Herald-World) SAN FRANCISCO, Oct. 2.— State Sen- ator Thomas A. Maloney has been made general manager of the "California's All Right League" organized to combat the daylight saving movement. The question will be balloted upon November 4. Ma- loney recently concluded duties as super- visor of the federal census in this district. Huston Gets Male Lead In "The Criminal Code" (Special to the Herald-World) NEW YORK, Oct. 2.— Walter Huston has been awarded the leading masculine role in Columbia's "The Criminal Code," a picturization of the stage success of the same name. Howard Hawks is to direct the production, which is scheduled as a special. Huston is to play the part of the district attorney. 9? Dialog Completed for Arliss' "Ruling Passion (Special to the Herald-World) HOLLYWOOD, Oct. 2. — The dialog for George Arliss' next Warner picture, "The Ruling Passion," has been completed by Booth Tarkington. The film is based on the book by Earle Derr Biggers. » Chase Shooting "High C's (Special to the Herald-World) HOLLYWOOD, Oct. 2.— Charlie Chase, comedian, has started shooting "High "Cs," a two-reel comedy involving Thelma Todd and tke K M T R Ranch Boys in a singing version of life in the trenches. Wanger and Schulberg Start Eastern Feature Work Soon Sam Jaffe, Production Manager at Hollywood Studios, to Accom- pany Executives to Astoria — Three Long Productions Now In Action — Dozen Shorts Underway at Warner's (Special to the Herald-World) NEW YORK, Oct. 2. — In connection with the recent decision on the part of Paramount executives to cease short subject production at the Eastern studio in Astoria until next spring, Walter F. Wagner and B. P. Schulberg are expected to leave the Coast shortly to launch the new feature production schedule here. Wanger, general manager of the produc- Jack Hazzard, musical comedy player, tion department, and Schulberg, managing has the leading role in "The Darling director of production, will be accompanied by Sam Jaffe, production manager at the Hollywood studios. Ernst Lubitsch, ex- pected East at the same time, will assume his new duties as supervising director of the Queens plant upon his arrival. This will mark Schulberg's first trip East in his present capacity, to which he was appointed several weeks ago when Jesse Lasky co- ordinated the operation and personnel of Paramount's production organization. Unusually Heavy Schedule It is anticipated that the New York studio will be taxed to capacity by the un- usually heavy schedule planned for the coming months. Three features are at present in work, "The Royal Family," with Ina Claire, Frederic March, Mary Brian and Henrietta Crossman; "The Best Peo- ple," with Miriam Hopkins, Charles Star- rett and Frank Morgan; and Ed Wynn's comedy, "Manhattan Mary." Three others, "Two Against Death," starring Nancy Car- roll; a Claudette Colbert story; and a film to be personally directed by Lubitsch are on the list for early production. It has been definitely decided to film "Ladies' Man," the talking screen version of Rupert Hughes' novel, at the Paramount Eastern studio. Paul Lukas is slated to assume the title role as a reward for the able performances he rendered in several previous pictures. Lothar Mendes will di- rect the picture, which will be the first screen work for Lukas in the East. Dozen Warner Shorts in Work Murray Roth and his henchmen at War- ner's Brooklyn studio have increased their activities to the maximum capacity of the plant. At least a round dozen short sub- jects are at present in preparation, and four new ones have been completed within the past few days. Prominent Broadway names are con- spicuous in the casts of the four latest to come from the Vitaphone studio. "Envy," a comedy drama bought by Roth from Geoffrey Kerr, actor-playwright, features Eric Dressier, Romney Brent and Madge Evans. Arthur Hurley handled the di- rection. Brute," a slapstick piece directed by Alf Goulding. Hazzard is supported by Helen Goodhue, William Halligan and Leslie Adams. Henry Santry and his Soldiers of Fortune come to the screen in another of the Varieties numbers. They offer a novelty musical revue in their best vaude- ville manner, with songs and dances pre- dominating. The fourth of the quartet, directed by Roy Mack, is the latest of the "Naggers" series. Mr. and Mrs. Jack Norworth are featured in "The Naggers Going South." Another of these Norworth domestic com- edies is now in preparation. Academy Sets Annual Award of Merit Dinner At Ambassador Nov, 5 (Special te tke Herald-World) HOLLYWOOD, Oct. 2.— The Academy of Motion Picture Arts and Sciences will hold its annual business meeting and award of merit dinner at the Ambassador hotel here on November 5. Ballots are now be- ing distributed to Academy members ask- ing them to select from the nominees those whom they think best deserving of the Academy statuette for 1930. The committee on arrangements for the dinner includes Harry Rapf, Sam Hardy, Reginald Barker, Jack Warner, Robert Edeson, Al Cohn and Clinton Wunder. Hollywood Breakfast Club Given Phonofilm (Special to the Herald-World) HOLLYWOOD, Oct. 2. — The Break- fast Club, widely known ham-and-egg insti- tution here, is to be wired for sound. M. A. Schlesinger, president of General Talking Pictures, during a recent visit offered the club a DeForest Phonofilm set. The formal donation of the contracts has been made and the installation is to follow. The song of love in the pioneer west John Wayne and Marguerite Churchill in the Fox epi of an empire, "The Big Trail.** 36 EXHIBITORS HERALD-WORLD October 4, 1930 STORY DIRECTOR CHIEF PLAYERS BRAND NAME STARTING DATE R K 0 Studios "Cimarron" Wesley Ruggles "Beau Ideal" Herbert Brenon "Sheep's Louis Wolheim Clothing" "Hi Diddle Diddle"George Marshall "Hook, Line and Edward Cline Sinker" Richard Dix Ralph Forbes Louis Wolheim Nick & Tony Bert Wheeler Robert Woolsey September 18 September 16 September 16 (2-Reel Comedy) Sept. 18 September 20 Fox Studios "Lightnin' ' Henry King Leo McCarey "Shepper Newfounder" "Stolen Thunder" Hamilton McFadden Will Rogers Irene Rich Edmund Lowe Leila Hyams Reginald Denny Jeanette McDonald Aug. 18 September 12 September 12 Universal Studios "Dracula" Tod Browning "Resurrection" Edwin Carewe "Cohens and Vin Moore Kellys in Af rica" "Ourang" Harry Carson 'Sailor Beware" Ralph Cedar 'Fingerprints" Ray Taylor Bela Lugosi Helen Chandler John Boles Lupe Velez George Sidney Charles Murray Dorothy Janis Sam Hardy Kenneth Harlan Edna Murphy (Location) (Short Serial) September 29 September 22 September 11 September 20 September 22 September 23 Metro-Goldwyn-Mayer Studios 'Trader Horn" W. S. Van Dyke Harry Carey Edwina Booth Duncan Renaldo "The Passion William DeMille Charles Bickford Flower" Kay Francis Kay Johnson Lewis Stone Aug. 18 'Within the Law" Sam Wood "The Great Meadow" Charles Brabin Joan Crawford Robert Montgomery Robert Armstrong Eleanor Boardman Johnny Mack Brown Gavin Gordon Paramount Studios 'The Right to Lore" "Fighting Caravans" Richard Wallace Ruth Chatterton Brower-Knopf All-Star September 20 September 20 Pathe Studios "Her Hero" Arch Heath Daphne Pollard (Comedy Series) Sept. 20 Lucille WilliamB "Sin Takes a Paul Stein Kenneth McKenna September 4 Holiday" Basil Rathbone Rita LaRoy Constance Bennett STORY DIRECTOR CHIEF PLAYERS BRAND NAME STARTING DATE "The Painted Howard Higgin Bill Boyd (Location) Desert" Helen Twelvetrees William Farnurn J. Farrell McDonald September 5 Metropolitan Studios "Feet First" Clyde Bruckman Harold Lloyd "Tearing to Go" Nat Ross Marian Shockley Eddie Tanbalyn (Christie) "Charley's Aunt" Al Christie Charlie Ruggles Christie September 20 Gayety Comedy Arvid Gillstrom Ford Sterling Christie Tuxedo Comedy William Watson Clyde Cook Christie Gayety Comedy Unassigned Johnny Hines Christie "Mother's Millions" Vic Halpern May Robson Liberty September 20 "Ex-Flame" Vic Halpern Marion Nixon Neil Hamilton Norman Kerry "Aloha" Al Rogell Raquel Torres Al Rogell September 26 Columbia Studios "Dirigible" 'Roseland" "Madonna of the Streets" 'Tol'ble David" Frank Capra 'Dawn Trail" Jack Holt Ralph Graves Fay Wray Hobart Bosworth Lionel Barrymore Barbara Stanwyck Monroe Owsley Ricardo Cortez Sally Blane Phyllis Crane Everlyn Brent Robert Ames Richard Cromwell Henry B. Walthall Joan Peers Noah Beery Walter Huston Mary Doran Phillips Holmes Buck Jones Miriam Seegar John Robertson John Blystone 'Criminal Code" Howard Hawks Christy Cabanne August 12 September 12 September 12 August 23 September 23 September 26 Hal Roach Studios "Another Nice James Parrott Laurel and Hardy Mess" September 18 First National Studios "Sinflood" German Version "Sacred Flame" Spanish Version "The Bad Man" French Version Tec Art Studios "Voice of Hollywood" "Mickey Mouse" "Vagabond Ad- venture Series" Louis Lewyn Disney Bros. Tom Terria All Star (Shorts) Disney September 22 October 4, 1930 EXHIBITORS HERALD -WORLD 37 w SOUND REPRODUCTION F. H. RICHARDSON on PROJECTION THRILLS IN CANADIAN DRIVE TO VANCOUVER [Continuing Richardson's story of his travels in the interest of better projection.] 1EAVING Cranbrook we headed for the Carahou Trail, which includes a 40-mile -^ boat trip across a lake from Kuskonook, Alta., to Nelson, B. C, where we struck Pacific time. This portion of our route in- cluded 40 miles of literally terrible road, in that it was very narrow, had almost unbeliev- able curves, wound around precipices in places, and was rather soft, very dusty and entirely without guards of any sort, regardless of how dangerous the condition might be. At one point our right fender was not to exceed six inches from a rock ledge and the right wheels not more than one foot from an almost sheer drop of at least 200 feet. Please don't get the impression that lam criticizing Canadians for the roads. It is a herculean task to put roads through such a country at all. The land is very sparsely settled and the marvel is that they have made it possible to get through at all. Im- provements in roads are now going forward and within a year or two relatively good roads will be provided, so that the traveler may drive through with perfect safety and with reasonable speed. I must most sincerely compliment Canada for what has already been accomplished under fearfully difficult conditions. From Nelson we drove to Osoyoos through giant mountains. Leaving a town called Trail we climbed about 2,000 feet, immediately dropping down 2,200 feet again. From top to bottom could not have been more than one mile, though we zigzagged back and forth on hair-raising curves many times that distance. Next immediately came a 3,200-foot climb, to an altitude of 5,600 feet, followed by a similar drop again. At Osoyoos we were informed that to fol- low the Carabou Trail to Vancouver would require two and a half days' driving, but that by taking a cut-off over what I think was the Richter Pass trail (can't swear to the name of the trail) 150 miles could be saved. The trail was rough, they said, but we could get through in fifteen hours. So three miles beyond we turned into what seemed a little used roadway and almost at once began to climb up into the pass. Be- fore three miles had been negotiated we wished to high Heaven we had not! It was little more than a farm wagon road, and there we were in a "pass," with night com- ing on, turning around next to impossible, and with what seemed to be a dark abyss in front of us. On either side were giant cliffs. There seemed to be nothing else to do, so, grabbing our courage by the hair, we dived down that "road" into what was then almost complete darkness, twisted and wig- gled around sharp curves, struck bottom at last, and something like three miles beyond came out upon what seemed to be a fairly decent road. This road led us to the village of Keremeos, which boasted a hotel of sorts, and there we laid our weary heads for the night. My bed had a real classy spring and it certainly "sprang." With feet resting comfortably on the foot board, and head on the head board, my equator sank gently almost to the floor. We enjoyed nice run- ning water basins, only the pipes were all broken so there was no water. It was a lovely hotel! Friend Daughter assured me next morning she had slept almost five min- utes at one stretch. Next morning Vancouver was 360 curvy mountain miles away. It seemed impossible that such a distance on such roads could be negotiated in one day, but we set forth with courage high. Along the road occasionally was a small gas station — gas four dollars for ten imperial gallons. At two or three of them we were informed that ours was the first that-far-east car ever seen in that territory. At a place called Spence's Bridge we emerged upon the Carabou trail again, and for the next hundred miles the road literally beggars description. When the world was made there must have been lots of material left over, so it was just dumped down in piles and even- tually was called British Columbia. Putting a road through these gigantic mountains was a huge task. The grades would be much too steep unless they were taken along the walls of the mountains so they have just carved a thin peeling from the canyon wall, sometimes down in the very great depths, at other times hundreds of feet above the raging torrent of the Frazier river. Had we not just come from the beautiful Banff country, I would surely say we drove through all the mountains of the world that day. After negotiating curves and more curves all day, we stopped at dusk in a really nice "chalet" for dinner. We were then just 100 miles from our next 'appy 'ome and still feeling fine, except for cramps in our necks from looking up at titanic mountains. Scarcely had the first spoonful of soup been comfortably put away, when out of the air came a hand and a "Hello, Rich. Where in Heaven did it come from?" It was R. H. Ray, president, Ray-Bell Films, Inc., of St. Paul, Minn., who had been present at my lecture in that city. He introduced Wallace Hamilton of Vancouver Motion Pictures, Ltd., and Associated Screen News, and J. H. Boothe, general manager, Skreen Adz, Vancouver, all of whom had been on a shooting expedition up Frazier Canyon way. They were shooting colored pictures. Well, finally, at about 10 p. m. we rolled into Vancouver, parked at that scrumptuous and oh so welcome hotel, The Vancouver, where the local had made reservations, called up Secretary John C. Richards, Mo- tion Picture Projectionist Local Union No. 348, who immediately came over to see that we were properly taken care of and to de- liver a lot of mail. We had a sociable drink together — it's perfectly all right: this is Canada — and then, Brother Richards having departed, we fell into bed with 361 miles of the most mountainous mountain driving imaginable to our credit since 8:00 a. m. Should anyone tell you he has driven farther in an equal time on duplicate road, just advise him, with my compliments, that he is a lawyer. We have been through Colorado, where Men are MEN. We have been in Yellow- stone Park, where bears are bears. We will be in Hollywood where they're almost bare. We have been in Banff, where mountains are mountains, but take it from me brothers, (Continued on next page, column. 3) In defense of loved ones, the pioneers fought it out with savage tribes on the open plain. D.ivid Rollios and Marguerite Churchill in the Fox special, "The Big Trail.1* 38 EXHIBITORS HERALD-WORLD October 4, 1930 Western Electric has added another customer in France. This time it's the Braumberger- Richebe Company, representatives of which are shown at Paris signing the contract that licenses them to record by the Western Electric sound system. Reading from left to right are: Pierre Braumberger, Samuel Simonson, Frederick R. Marion, general manager of Western Electric in France; de Boissiere, publicity director of Societe de Material Acoustique, and Roger Richebe. RCA Head Sees Television Big "Technical Problem" of Future Television, in the opinion of E. E. Shumaker, president of the RCA Victor Company, is still a technical problem in the field of radio development which will require much time and a great deal of money for adaptation to practical home use. It is a problem literally 100 times harder than that of radio, he says. Shumaker calls television a "laboratory success" but offers the suggestion that the time for its general use still appears to be a long way off. He says RCA Victor en- gineers have been working on it for a num- ber of years and have made phenomenal strides. They have overcome many of the technical barriers and made successful dem- onstrations, but, the radio executive points out, "the apparatus necessary to carry out successful television today is totally un- fitted, by its character, to installation in homes. Broadcasting Another Problem "Quite apart from the development of television receivers," asserts Shumaker, "is the problem of equipment for broadcasting television. It will take both time and money to parallel the transmitting equip- ment of the present broadcasting networks with equipment for broadcasting visual im- pressions. The erection and cost of a mul- titude of expensive transmitting stations, the proper and complicated choice of wave- lengths for distortion-free transmission, the building of compact, attractive, simple and reasonably-priced receivers which will op- erate automatically and give a picture of satisfactory size, color, brilliancy and de- tail— these are vital factors in the problem television presents." What of the Programs? Program will be another big problem after television has been put into general use, Shumaker believes. What sort of a program it shall be, how it shall be co- ordinated with the musical or speech pro- gram, and how it will be paid for, are questions which will have to be answered. Whether actors and actresses must be handsome as well as mellow-voiced, whether they must have elaborate costumes and complicated backgrounds are other problems which must be faced when the time comes. Shumaker asks the question: "Are we inheriting all the problems of the motion picture producing industry?" and answers it with "Apparently we are, and these things are not to be solved in the next few months." Television Belongs to Radio "We have noticed," says Shumaker, "a certain amount of public curiosity as to what effect television, when it does come, will have on radio receivers of the present- day type. The answer to that is fairly ob- vious, I think. Television will be a part of the radio set — a vital part, and it will add immeasurably to the entertainment value of radio. I think there is a perfect parallel in the motion picture field. Motion pictures were a going concern in a high stage of development before the coming of talking pictures, yet it was sound that really brought them to life. "In the movies, sight came first and was subsequently joined with sound; in radio, sound same first and will certainly be united with visual impressions. Combina- tion receivers for sound and television are logical, and inevitable." Thriller Auto Ride For Richardson (Continued from preceding page, column 3) in British Columbia curves are CURVES, and too much is plenty. Next day we sent The Princess to the Willys-Knight to have its innards examined, as the speedometer has turned well past the 10,000-mile mark. Incidentally, they've al- ways told me it is about 3,000 miles from New York City to San Francisco. Well, I know better, for we've wound off more than 9,000 miles, and we're not at the Golden Gate yet by some 700 to 800 miles. How- ever, it must be admitted that our route was a wee bit crooked. Incidentally, those of you who may wish to trace our course from Calgary to Van- couver may do so by looking up these towns: Banff, Lake Louise, Castle Moun- tain, Radium Hot Springs, Windermere, Cranbrook, Yahk, Kitchner, Creston, Nel- son, Trail, Rossland, Grand Forks, Rock Creek, Osyoos, Keremeos, Princeton, Mer- ntt, Spence's Bridge, Lytton, Hope, Chilli- wack and Vancouver. * And now we again come back to motion picture projection. Next day came a br-r-r from the phone and it was our old New York City friend, J. E. Robin, now with Roth Brothers & Company and the Bren- kert Light Projection Company, for which corporations he acts as salesman. We had a great time talking over old times for, as you know, Robin is a dyed-in-the-wool old- timer in this business. Then a bit later appeared J. F. Foster, president; Locksley Clark, treasurer; John C. Richards, secretary; B. Pollock and W. Woolridge of the executive board, and G. Gerrard, member, all of Local Union No 348IATSE&MPMO, Vancouver, who did the honors completely and well, finally kidnaping Friend Daughter, who, I suspect, is having a real swell time, since at this writing, 6:00 p. m., she still is missing. This is my second visit to the city of Vancouver. There has been considerable correspondence maintained through a period of many years, and many years ago Local Union No. 348 elected your editor to honor- ary membership, and in token of that action sent him a very beautiful membership card in gold. A I have always found the Vancouver men to be thoroughly progressive strictly up-to- date and in not a few instances some jumps in advance. The last time I was there the treatment accorded your editor was perhaps even finer than the always fine Canadian treatment. The sincerity of the welcome was beyond doubt. This time it was the same, only I am getting nervous. I think maybe they did me wrong. They not only eloped with Friend Daughter for the day, but also they presented her with a very beautiful sterling silver hairbrush and comb, which latter act has seriously interfered with the work, because I find myself unable to dictate more than two paragraphs before she jumps up, stops everything and dashes to the mirror to adjust her beautiful locks. The brush is engraved "To Nellie Richard- son, from Local 348, Vancouver, B. C." I did not visit any Vancouver theatres. I was weary from the long mountain drive and I thought it unnecessary anyway. I am very sure Vancouver men are putting on satisfactory results. I might remark, as a matter of interest, that the local has just signed up all theatres, including the Fox houses, on a one-year contract. This agree- ment calls for two men in the projection room. October 4, 1930 EXHIBITORS HERALD-WORLD 39 DEVICES FOR SILENCING CAMERAS [Concluded from preceding issue] NEW E. R. P. I. MOTOR Electrical Research Products has recently made available to the studios a new design of interlocked camera motor known as the KS-6723 motor. This new motor is a two pole machine, making its speed 2400 RPM instead of 1200, as on the KS-5210 type. This increase in speed has resulted in a material reduction in size and weight, and permits direct drive. The over-all length is about seven inches and the diameter four and three-eighths inches. As the weight is only nine pounds, this motor with adapters can be mounted directly on the frame of either the Bell & Howell or Mitchell cameras without seri- ously unbalancing the camera when mounted on the tripod. Also the size of the sound- proof blimp can be reduced to a minimum. The official rated power output is sufficient to handle normal camera loads, and under actual test the motor delivers over four times this power without breaking out of syn- chronism. Due to this large factor of safety, there need be no concern about overheating. A new and very effective automatic cutout has been developed which prevents damage to the camera in case of film buckle. This device can be operated manually to cut the camera in and out. Electrically the motor has a higher im- pedance than the former KS-5210, therefore the line current is lower. This is an advan- tage because it results in a smaller voltage drop in the line leads, giving an additional improvement in operation. The higher im- pedance also results in a smaller disturbance to the remainder of the interlocked system should a camera motor be disconnected from the line while the remaining equipment is still running interlocked. This is important where cameras are to cut in and out during takes. UNITED ARTISTS' SPECIAL MOTOR A recently developed special motor is used on United Artists studio cameras. It is a four-pole, three-phase motor, driven at 1440 RPM (the speed of the shutter shaft) through a distributor which is chain-driven to the regular distributor. In the base of the motor is a six-pole switch for cutting it in and out of the circuit, and a relay for tripping the switch. Studios Using Different Methods of Silencing Camera Bungalows Booths Columbia Blimps or Mack Sennett Darmour Blankets Pathe Educational RKO Tiffany Fox MGM Universal Hal Roach Paramount Warner Brothers Metropolitan Metropolitan Pathe Pathe Tec-Art Tec-Art United Artists United Artists Universal DISTANCE MICROPHONE CAN BE PLACED FROM CAMERA COVERED BY BLANKETS OR BLIMPS Principally Distance Studio Used Device in Feet Educational Blanket 10 to 12 Fox Blanket 10 Hal Roach Blanket 10 to 15 Universal Blanket 10 Metropolitan BlimT> 6 Metropolitan Blanket 10 to 15 Pathe Blanket or Blimp 12 United Artists Blanket or Blimp 5 Columbia Blimp .-> RKO . Blimp 6 MGM Blimp 5 Paramount Blimp 5 CAMERA SILENCING DEVICES, Report No. 3 of the Academy Producers - Technicians Committee. Published by the Academy of Motion Picture Arts and Sciences, May 14, 1930. Seventeenth paper of Technical Digest. Studio Device Educational Blanket Fox Blanket United Artists Blanket United Artists Blimp Pathe Blimp MATERIALS USED FOR BLANKETS AND BLIMPS Material Blanket and hair felt mat- tress to insulate tripod from floor Balsam Wool Blanket with zipper Canvas and sheep's wool; insulated tripod Rigid, sponge rubber, ozite and cedar Papier mache; shoot through glass. Also try- ing aluminum and rub- ber type; shoots through glass Fibre and aluminum sheet with felt padding and sponge rubber Rigid, wool and canvas on frame, also rubber Aluminum, yucca, felt and rubber Rigid, lead and aluminum, hair-felt and rubber Rigid, hard materials Semi-rigid, zipper, rubber and rock wool Tec-Art Blimp Columbia Blimp RKO Blimp MGM Blimp Paramount Metropolitan Blimp Blimp TYPES OF MOTORS USED AND TYPES OF CAMERA DRIVE Cameras Studio B & H Mitchell Motors Columbia Rent Std. W. E. In Blimp Darmour Educational Fox Hal Roach Mack Sennett MGM 24 (Not in use) Paramovfnt 37 (Modi- fied) Pathe 1 RKO Tee-Art Tiffany 3 United Artists 2 (Not used) Universal 31 (Silent only) Warner Bros. 20 3 (Modi fled) 8 15 9 (Silent 12 (High speed) 8 (Fibre gears high spetd) 30 Synchronous Std. RCA Synchronous Std. W. E. In Box Std. W. E. In Box Std. RCA Std. also Synchronous & 180 r.p.m. Std. W. E. In Blimp Std. RCA Std. RCA Std. RCA Std. RCA Movements) Std. in boxes orU. A. special motor Std. W. E. In Box Drives Standard Rubber Covered Flexible Shaft Some direct, Some flexible Standard rub- ber covered Standard rub- ber covered Direct Standard rub- ber covered Geared to Standard camera Direct Direct Direct Direct Standard rub- ber covered or none Standard rub ber covered Flexible and geared CAMERA QUIETING DEVICES USED BY STUDIOS (Report as of January 6, 1930) It should be noted that the following com- pilation of data from the various studios was made January 6, 1930. As during the course of the Academy activity on the project nearly all the studios have been conducting experi- ments and building improved blimps and cam- era bags, conditions have materially changed. This data is presented as a matter of record and will be revised by any survey of the studios which may be made in the future. STUDIO REPRESENTATIVES Personnel of studio representatives work- ing with Engineers of Sub-Committee on Camera Silencing Methods. Representative Appointed John T. Livadary, Head of Sound Department Neal Jack, Head Electrician H. A. McDonell, Assistant General Manager Arthur Haddock, Chief Electrical Mechanical Engineer William Steincamp, in Charge of Camera Department O. O. Ceccarini, Development En- gineer A. M. Granich, Transmission En- gineer Virgil Miller, Head of Camera Department L. E. Clark, Technical Director of Sound Don Jahraus, Head of Miniature Set Department Elmer Raguse, Head of Sound Department Paul Guerin, Technical Director Ernest Revere, Head of Sound Department Lewis E. Myers, Chief Sound En- gineer Thomas Moulton, Chief Engineer, Sound Department J. Roy Hunter, Supervisor of Sound and Camera Departments Arthur Haddock, Chief Electrical Mechanical Engineer Studio Columbia Darmour Educational First National Fox MGM Metropolitan Paramount Pathe RKO Hal Roach Mack Sennett Tec- Art Tiffany United Artists Universal Warner Brothers Edison Credits DeForest For Developing Important Link in Talking Pictures Thomas A. Edison, in an article published in the Saturday Evening Post entitled "Pat- ents, Profits and Pirates," gives Dr. Lee DeForest of General Talking Pictures credit for providing one of the most impdrtant links in the development of talking pic- tures, namely, the amplifier, or loudspeaker. Edison commented on his first demon- stration of talking pictures at the old Hampden theatre, New York, in 1913, as follows: "I want to say right here fairly and honestly that not until the amplifier was invented was it possible to make any permanent progress. DeForest supplied that link in the chain." The machine used in 1913 by Edison was a record phonograph, or a sound-on-disc apparatus. The sound-on-film experimen- tation of Elias Ries and Dr. DeForest had not yet been demonstrated. late lo turn back. Ihe pioneer caravan goes over a treacherous precipice to reach its western goal. Scene i'rom tiie Fox production, tkThe Big Trail. " 40 EXHIBITORS HERALD -WORLD October 4, 1930 i v,,.;i!?5ii';m!-1,^./ "" { , Manager Hoy Simons of the Fayette theatre at Washington Court House, Ohio, made up an easel mounting for the displaying of the HERALDWORLD Award of Merit in the lobby of the theatre. Photophone Used by N. Y. Country Clubs For Outdoor Talkers Outdoor talking pictures have been suc- cessfully presented by R C A Photophone at a number of New York country clubs this sum- mer. Two of these exhibitions were recently given at the Fenimore Country Club, White Plains, and the Westchester Country Club, Rye, N. Y. At the latter place an audience of 2,000 attended. RCA made 12 Photophone installations in New York during August. Bernard J. Scholtz, district representative, has reported the following new theatres equipped: New Madison, New York City; Brandt's Carlton, Jamaica, L. I. ; Park, Hudson ; Brandt's Windsor, Bronx; Bronx, Belmore, New York City ; Glynne's, Sag Harbor, L. I. ; Fifth Ave- nue Playhouse, New York City; Paragon, Beacon; Tiffany, Brooklyn; Windsor Opera House, Blevedere; Gloria, Brooklyn, and Lib- erty, Hoboken, N. J. "Washington C. H. can count herself fortunate in having a theatre like the Fayette and in having a manager like Mr. Simons, who is constantly striving to give his patrons the best in entertainment." That was the printed testimony of complete cooperation between newspaper and theatre that followed the awarding of the Herald-World plaque for excellent sound reproduction to the Fayette theatre of Washington Court House, Ohio. "Manager Hoy Simons of the Fayette theatre is plenty proud this week," is the way the article appeared under a three-column heading in the Washington C. H. Herald. A two-column reproduction of the plaque mounted upon a shield with a scroll above was made in the two adjoining columns. "No little credit is due Vivien Baughn, the projectionist at the theatre, Mr. Simons declared," the newspaper story goes on. "He thoroughly understands the talkie mechanism and keeps the equipment in good shape. His projecting room is one of the cleanest and finest in the state." Has Shown Silents For 25 Years; Now He Installs Sound John R. Minhinnick, operator of the Grand theatre, London, Ont, has finally succumbed to the lure of talking pictures after 25 years in the exhibiting "game." Minhinnick is one of the oldest exhibitors in Canada in point of experience. For a quarter of a century he has held the reins at the Grand and during all that time it has been a paradise for silent dramas of the screen. It was only this month that carpenters and sound experts invaded the house, repaired it, remodelled it, tore away the old top gallery or "nigger heaven" and installed sound equip- ment. Microphone Angles Studied for Better Talkers by Metro Sound engineers at the Metro-Goldwyn- Mayer studios have found that "microphone angles" as well as camera angles must be considered when singers are photographed for talking pictures. Douglas Shearer, recording director at the studios, explains that a singer, by turn- ing slightly away from the microphone on certain notes, can lose as much as 30 per cent of the effectiveness. 2 Amplion Sets Convey Sound at Tercentenary Festival in Jersey City Two Amplion group address systems for conveying sound were installed in two parks at Jersey City for the Pavonia Ter- centenary celebration during the last week of September. One of Amplion sets was used at Lin- coln park on a huge outdoor stage. Two loudspeakers were placed on the stage. Each consisted of two Amplion dynamic units with 12-foot exponential' horns and a single giant dynamic unit with two six-foot trumpets. The amplifying apparatus con- sisted of two 50-watt amplifiers mounted on a vertical panel and so connected as to supply 100 watts. The microphone imput amplifier, a model AC-60, was located in a small control room. October 4, 1930 EXHIBITORS HERALD-WORLD 41 McCOOK, NEB. DEAR HERALD-WORLD: This is the home of Senator George W. Norris — that is, it's his home when he is here. But he's only here during senatorial campaigns. George doesn't know we are in town tonight, which will be perfectly all right with both of us. •But speaking of politics (although we haven't said anything about politics), we wonder if the readers would be interested in knowing what we would do were we the boss of these United States of America right now. Assuming they would (although it is somewhat doubtful), we will outline our program and then they can cast their ballots for the other fellow, which will be all right with us also. If we were boss of the United States, the first thing we would do would be to annul a number of special committee assignments and send the boys home to hunt up a job for themselves. Then we would reduce the Naval appropriation by exactly 96 millions of dollars and apportion this amount among the 48 states, with the understanding it was to be used in the construction and maintenance of highways. We would attach a rider to this appropriation, specifying that all employes under this appropriation must be bona fide citizens of the United States and be able to savvy what the boss said when he told 'em to grab a shovel and go to it. A good cement road over some of the mudholes we have traveled would look better to us than the whole United States Navy out on dress parade. In this day of bombing planes and submarines, a battleship would be just about as useful as horns on a Plymouth Rock hen. And the only time it would become necessary to clear the deck for action would be when the Navy football team came on deck for practice. If those birds across the water want to fight, we are in favor of letting 'em fight. And if they swell up and get chesty and want to step on the tail of Uncle Sams coat, we are in favor of Sam telling 'em to come on over and we will give 'em a helluva trimmin' just to show 'em that we want to be accommodating and kinda sociable-like. That's us, Mable, from the neck down, but we are not the boss. * * * We know of only one class of people (and we are not very well acquainted with them ) that can lie like hotel clerks. You walk up to the desk and register and the clerk advises you, with a very pained expression, that he is sorry but that he has nothing left but a four- dollar room. You ask him if that is just for one room or the whole hotel, that you were not figuring on buying the place, and that a room for a dollar and a half or two dollars would be about your size. Then he will tell you to wait a moment, he thinks there is a man going to check out and if so, you can have his room for two dollars. Then you realize that you exceeded the speed limit when you said two dollars. If you had stopped at a dollar and a half, the clerk would have stopped there also. If old Ananias would come back here now, he could find a lot of congenial company around hotel desks. (The boys are not selling film.) # * * We came up through the Republican river valley yesterday and we saw some of the best corn we have seen anywhere in the United States this season. They say the reason why they named the stream the Republican river was because it is so crooked. Senator Norris has his political home in this valley and that may have accounted in part for the name. (No, Gertie you are all wet, you have guessed our politics entirely wrong .) The other night we stopped at a tavern and they soaked us two bucks and a half for a room. The bed we had was one of these grain- hopper beds, the kind that slopes to the center from both sides and both ends. When we went to sleep we were doubled up like a jack-knife and when we woke up in the morning both hind feet were hanging over the dashboard and our head was resting on the floor. Yet there are some people who are still bragging about what a won- derful thing Columbus did! * * * If we could stand on the bank of the Salmon river at Salmon, Ida., at the back end of Fishy Phil Rand's lot, and fish for salmon, you could have all the rest of the fun in the world. We are pretty well acquainted with Phil, but he has two faults that we don't approve of. He don't care to fish and he knows the names and addresses of more good-looking lady stars than any man in the United States, unless it might be Grasshopper Sprague of Goodland, Kan. Outside of these two weaknesses, we would rate Phil as a right good boy. ♦ * * SCOTTSBLUFF, NEB. When we came through Imperial yesterday, E. C. Dittman of the Imperial theatre was just starting out to play golf and he wanted us to go with him. Our rule through life has been that if business in- terferes with golf, cut out the business. But in this case we couldn't do it. We had to get over here to Scottsbluff for Sunday. In addition to being a "monstrosity" (as that Kentucky exhibitor called us), we are the most self-sacrificing guy in the world. We remember we held a fellow's horse for two hours one night while he was in the house buzzing our girl and when he came out he didn't even thank us. We have always thought he was a pretty darned ornery guy. When we got to Scottsbluff last night, the main street looked like a Democratic parade in the Loop in Chicgo. They stormed Billy Ostenburg's Egyptian theatre like Grant stormed Richmond and when the rush was over Billy was flattened out like a pancake. Billy was playing one of these machine-made pictures where they used one of these college story moulds. We don't recall the name of the picture, it was one of that kind where they initiated a guy into some kind of a fraternity that sounds like "Eet-a-bite-a pie" and they hold the sucker out in the rain until he catches cold and has the hay fever. And the last we saw of him he had both feet in a tub of hot soapsuds and was talking through his nose. We told Billy he ought to be ashamed of himself to take the money. Our visit here has turned out just as we expected. We wanted Billy to play golf with us the next day but he had an alibi. He was putting in one of these pee-wee golf courses and couldn't get away. We never knew just what ailed that boy until now. Aside from Billy's pee-wee weakness, he's one of the best theatre operators in the West and his Egyptian theatre has all the comforts and conveni- ences that anybody has a right to expect, he has a HERALD-WORLD plaque, which he displays under a spotlight and which adds tone and distinction to his theatre. At Julesburg, Colo., we met our good friends, Mrs. Zorn and her daughter, who operate Julesburg's popular playhouse. They are as- sociated with two other theatres and have a HERALD-WORLD plaque in each of them, which goes to show that they are keeping up with the procession. We found the same to be true with Mr. and Mrs. Jensen, who operate the Silver Hill theatre at Oshkosh. They are two most delightful people who seemed real glad we called. At Ogallala we called on Mr. Goodall, who manufactures the Goodall talking device, and spent a couple of very delightful hours in his factory. We have run onto a great number of these devices, as far east as Ohio, and especially throughout the middle west, and they all seem to be giving perfect satisfaction. They are now equip- ping this device for sound-on-film. J. C. JENKINS, The HERALD-WORLD man. P. S.— The HERALD-WORLD COVERS THE FIELD like an April shower. 42 EXHIBITORS HERALD-WORLD October 4, 1930 W THE SHORT FEATURE Sophisticated Audiences Tired Of Slapstick, Says Mack Sennett "The old, broad slapstick comedy is a dead issue today," declares Mack Sen- nett veteran comedy producer, who is changing his production formula to meet, the need of sophisticated comedy for sophisticated audiences. Newspictures Sennett points out that the country is in a new cycle of comedy, an era which has passed beyond the silly gags of the slapstick days when audiences doubled up with laughter over a pie-throwing act. "Theatregoers demand a reason for their laughter today," says Sennett. "Characters must be legitimate and natural. They must be living people — the kind of people who live next door to you — people you know in everyday life, and I am trying my ut- most to develop human instances, current and news topics as the subjects on which to mold stories for future productions. Makes Comedy on Rackets "We have just finished a two-reeler called 'Racket Cheers,' based on the humor- ous side of racketeering. To me, it sets a new standard in short comedies. The char- acters portray persons you actually know in life." To Sennett's way of thinking, there is no more important element in current comedy production than preparation of the story. He relates how in the old silent days, a director, with a few notes written on his cuff, went out to make a picture, developing his story and gags as he went along. "Today the producer, director and mem- bers of the story department labor for weeks on the scenario," he says, "striving to bui»ld up humorous situations. The actual shooting, however, requires only a brief time. An Era of Comedy, He Says "We are now in an era of comedy. This is plainly evident during the run of almost any feature length production. The big pictures, whether they be drama or melo- drama, lean toward comedy. After all, the public would rather laugh than cry. We know that true entertainment is laugh- ter and, believe it or not, it is more diffi- cult to make people laugh than it is to make them cry." Sennett also believes that feminine legs are, like the slapsticks, losing their pres- tige as box office attractions. He does not deny that feminine beauty is admired by the public, but insists that bathing girls are no long a drawer card. "What we need, he says, "is witty, clever, sophisticated situations. The legs, the slap- sticks and the grotesque characters are all passe." UNIVERSAL NEWSPAPER NEWSREEL No. 78— Ambassador Dawes inaugurates pageant for railway centenary in Liverpool — Eucharistic Congress Con- gress convenes in Omaha — New York blind institu- tion installs new games — Lack of gas foils German scientist's balloon trip to the moon — Newest New York modes revealed in fur show — Tibetan natives dare desert perils to hunt salt — Crack West Point marching corps struts in honor of Fidac warriors, foreign war vets. KINOGRAMS NO. 5644 — Yale trims Maine in foot- ball opener — Lipton says he'll try for cup again — Jersey City sees track stars in action — Thousands ask old age pension in New York — Society sees close finish in oldest hunt cup race — Schooners prepared for Gloucester fishermen's races — Bobby Jones wins U. S. amateur and now holds four major golf titles. KINOGRAMS No. 5643— Gen. Dawes opens Eng- land's railway centenary — 1,000 cowboys gather in California rodeo — Philadelphia and New York girl nines play for female baseball title — 12-inch rail- railroad mortar guns tested at Ft. Hancock, N. J. — Massachusetts firemen turn to polo — Monkeys have their own heaven in Milwaukee. — Foreign soldiers visit West Point — Penrose memorial un- veiled in Harrisburg, Pa. UNIVERSAL NEWSPAPER NEWSREEL No. 77— Vincent Richards downs Kozeluh for professional tennis title — Sacred ram's horn heralds arrival of Jewish new year 5691 — Japanese sword dancer stunts for Nippon children in Los Angeles — 35- year-old harrier wins "Leg of Nations" walk in England — 36,000,000 cast votes as Fascists and Reds make amazing gains in Germany — Canine aristoc- racy at Connecticut dog show — Harold Ferguson wins outboard regatta on Schuylkill river. PATHE SOUND NEWS No. 81— Society rides in big steeplechase at Lake Forest, 111. — Gymnasts star in German festival at Boston — Boy tooters toot in tooting drill in Mount Carmel, Pa. — Indians attack covered wagons in Washington, D. C. — Wizard Thurston reveals magic in a big way — Grade A gyp- sies stage road show in Roumania — Tommies hit their war stride again. PATHE SOUND NEWS No. 82— Bobbv Jones golf champion — Lipton gives United States farewell mes- sage— Catholics hold solemn festival in Nebraska- Harvard set for football season — Statue_unveiled in Illinois to the memory of Abraham Lfric ol n^Eng- lishman builds automobile shaped 1 ike R- 1 uu— Pick champion among Richmond typists — Whitney scion weds debutante. HEARST METROTONE NEWS No. 200— Uncle Sam tests New York defense — Champion axemen meet in Australia — Noted Irish poet pays us a visit — Steal- ing a march on Broadway — Backstage at Ziegfeld's newest show — Metrotone visits great German zoo at Hamburg — Bobby Jones leads as golf war opens. HEARST METROTONE NEWS No. 201— Bobby Jones captures major golf title of year at Ardmore — Montana cattle herded back to ranches after summer of grazing in forests — Hot time in old German town as natives dance to fete arrival of autumn — Al Jolson tells the sound camera about himself — West Point eleven routs Boston Univer- sity 39 to 0. Ready for action with the new RCA Pluttophone sound truck being used by the Metropoli- tan Motion Picture Company, Detroit. Among their other activities, the operators of this outfit produce regularly a talking newsreel for the Detroit Times. 8 Jones Westerns Billed into Midland Chain by Columbia The Fox Midland circuit has contracted for the entire series of Columbia's eight Buck Jones outdoor specials. This marks the second major circuit into which the Jones Westerns have been booked solid, Publix having recently billed the group in 11 towns of the New Orleans territory. Two of the Jones specials, "The Lone Rider" and "Shadow Ranch," have already been released. The third, "Men Without Law," will go into the exchanges next month, while the fourth, "Dawn Trail," is now in production. October 4, 1930 EXHIBITORS HERALD-WORLD 43 W BOX OFFICE PROMOTION Department Store Hookups Work on Almost Any Film; Campaigns Prove It Department stores are perhaps one of the most fruitful tieup sources in the exploitation game. Because of the al- most unlimited variety of goods and the merchandise scope there is always some article in the store which will fit well into a tieup on any picture. It isn't like a drug store, where the ex- ploitation must be narrowed down to the advertising of cosmetics, sundries or perfumes. Tiffany's publicity department, knowing the value of department store tieups, has negotiated for the exploitation of its new Chimp comedies in 30,000 stores through- out the country. The chief article to be displayed in windows will be mechanical chimpanzee, a toy. Stores Available Everywhere This is one good stunt, but there are hundreds and thousands of others that will work equally as well with department stores. And it doesn't take a big producing company to put them across. Any ex- hibitor, whether he be in the smallest vil- lage or the biggest city, can do the same thing on a smaller scale. Every town has its department store. Some are bigger than others, but that has no bearing on the promotion campaign, so long as one of the larger ones in town is selected. These same department stores usually have great expanses of window space. In the cities experts are hired to trim them; in the smaller towns, more than one store manager often finds himself up against it to get his windows decorated nicely. Now what would be better than to have the theatre take some of this space occasion- ally. If the theatre has a house artist he can do the decorating job. Otherwise some one else can be found for it. El Capitan Tries It That tieups with department stores, either on window display, or cooperative advertising, or on any other system of ballyhoo, is profitable has been shown in San Francisco, where the El Capitan the- atre has worked out an interesting coop- erative idea. The tieup was in connection with a sale held at the Misson Street store. The mer- chandising concern agreed with the El Capitan management to run a double-page ad layout containing photographs of film stars who were coming to the theatre. Scattered in the group were pictures of de- partment heads at the store. There were 18 pictues in all. Copy on the page told the public of the identification contest being run with the photographs. Each picture was numbered. Pennants in the lobby, banners on the sidewalk and huge electric signs on the marquee heralded the opening of M G M's "Good News" at Loew's State theatre, Cleveland. Harry- Shaw, manager, obtained the collegiate "Lizzy" in the foreground as another carrier of the "Good News." Window displays at the store were a replica of the newspaper ad. Under the likeness of each department head of the store, the full name and the department he directed were given, so there was no puzzle about that — merely information for the public. Given in this form, people couldn't help but read it. For the screen stars the readers were to give identification and the star's recent pictures. This data was to be filled out on a blank appearing at the bottom of the ad and turned in at store. When contestants brought their con- tributions to the store they noticed the sale going on and many of them bought. In other words, many came to the store and became customers, who otherwise might not have attended on the strength of a mere advertisement of a sale. All of which goes to show that tieup ads carry far more effect than ordinary ones. How much did this cost the theatre? Just exactly 100 show admissions, which isn't a lot in San Francisco for a house the size of the El Capitan. The depart- ment store took care of all costs on the newspaper ads and windows. The theatre got its share of mention both in the ads and other display for providing the tickets as prizes. Its current attractions were also plugged. The store assembled $55 worth of mer- chandise and split it four ways for the four highest in the contest. The 100 show admissions were also distributed. When the tieup had been finished the management of both the store and theatre were agreed that it had been a good deal more profitable than a cut-and-dried adver- tising campaign could possibly have been. Dancing Course at Indiana Free dancing instruction is given at the roof ballroom above the Indiana theatre in Indian- apolis each Thursday evening as the latest ex- ploitation plan at that house. 44 EXHIBITORS HERALD -WORLD October 4, 1930 Selling 2 FN Pictures Two First National films came in for some effective exploitation upon their opening in Los Angeles. "Girl of the Golden West," when it opened at Warners Hollywood, was greeted by an oldtime stagecoach. A living billboard, with a man dressed to represent Walter Huston, helped boost "The Bad Man" at the Downtown theatre. Stagecoach and sound truck for "Girl of the Golden West." Winner of sack of gold. Truck with human billboard. Not a sketch but a real live two-gun man in a billboard. Story of Meeting With Film Star Wins Newspaper Space A newspaper at Waterloo, la., carried a cut and half-column story on Joe Cook, star of "Rain or Shine," and it was all because Jake Rosenthal, manager, showed a bit of publicity ambition and gave the daily an interview on an incident which once oc- curred between himself and Joe Cook. Crashing a half-column story for a motion picture isn't done every day either out in that country, so they say. At any rate, the news story was pinned on the declaration of Joe Cook in a maga- zine article that Jake Rosenthal was partly responsible for his (Cook's) success. The magazine article related that the film come- dian had at one time appeared on the stage of the Iowa theatre. In those days he was a blackface jester. Rosenthal advised him to discard the black makeup. Cook did and thereafter went right up the ladder. This worked out into a nice news story, a good personal boost for Rosenthal and profitable exploitation for "Rain or Shine." Rosenthal also obtained Nemo, baby elephant which appeared in the picture, for a local appearance. The young pachyderm was taken to the city hall and introduced to the mayor, then paraded through the streets to the theatre. Metro Issues Full Page Ad Mat of Information Stunt to Be Used on Films Metro-Goldwyn-Mayer has prepared a full page mat now being distributed without charge to all theatres playing M G M product during the coming season. The ad carries the streamer: "The Most Important Film An- nouncement Ever Made in This City!" Below the headline is copy explaining that the theatre carrying the advertisement is play- ing M G M pictures. The exact wording of the copy is as follows : "The theatre gets the great Metro-Goldwyn-Mayer pictures. The management is proud to announce that it has obtained for its patrons the entire enter- tainment delights of the Metro-Goldwyn- Mayer studios for the new talkie season of 1930-31. M G M attractions are the talkies that all theatres seek to obtain. It is another triumph for the . . . theatre to have won them for our patrons." A sketch of "Leo," the M G M trademark lion, appears in the upper left hand corner of the page, while at the bottom are pictures of M G M stars and a listing of the attractions on the new season schedule. Indianapolis Lyric Reopens Ballroom and Dancing Class The Lyric theatre ballroom in Indianapolis has reopened for the fall and winter season. New lighting fixtures and novel light effects are featured. E. W. Mushrush has been re-engaged as manager of the ballroom and his classes in dancing are to be continued. An orchestra has been engaged and a new check room and orchestra stage have been built. Snapshot Contest at Circle An exhibit of 42 snapshots taken by mem- bers of the Indianapolis Camera Club is being displayed in the lobby of the Circle theatre, Indianapolis. Ballots are provided and patrons urged to select the best print in the collection. The winning photograph is to receive a gold medal, with silver and bronze, respectively, for second and third. October 4, 1930 EXHIBITORS HERALD -WORLD 45 Here's a gun to shoot yourself AND YOU might just as well if you don't see Florenz Ziegfeld's and Samuel Goldwyn's presentation of Eddie Cantor in 'WHOO PEE" NEWER AND FINER TECHNICOLOR GIRLS — and' more girls. Love — and more love. Laughs— and more laughs. The wizard of the screen and the genius of the stage united to give you the marvel picture of the year.' __ COMING FRIDAY ■ ■ PUBLIX-BALABAN A KATZ NhVICKERS And you may as well shoot your- self if this isn't a pretty clever ad, too. McVicker's theatre, Chicago, carried it five days in advance of the opening of "Whoopee," the United Artists film starring Eddie Cantor. Vancouver Showman Drops 1,000 Passes from Airplane One thousand tickets to "Dawn Patrol" were dropped from an airplane over Van- couver, B. C, for the showing of the First National picture at the Beacon theatre. The stunt was made possible through a tieup with the Aero Club of British Columbia. Although the showing was a second run, prices were doubled and the Beacon did capacity business. a.\khw ^trailer ** \ trailer 'distinct styles 1 1 o no I ; Iscreen j.e'rvicr- I >T(MICMO - MEW YORK. - UK AHGiUsl Human Billboard, Old Stagecoach Exploit 2 FN Films in Los Angeles [Pictures on Page 44] We would refer those who want action in their exploitation campaigns to the lively promotion program carried out by the Warner Downtown theatre, Los Angeles, where a live figure in a moving billboard gave the populace all the action it desired. The picture exploited was First National's "The Bad Man." A ballyhoo truck with laud speaker attachment was the only stunt used, but it was aplenty. Huge billboards on either side carried copy on the film. The billboards were really nothing but cheesecloth. In the center on either side was painted a picture of Walter Huston, star of "The Bad Man." A border of electric light ran along the outer edge of the billboards or signs on both sides of the truck. This Billboard Shoots The picture of Huston represented him as the Bad Man and he held a pair of six- shooters in bandit-like fashion. At intervals during the truck's progress through the streets, the border of electric lighting was switched off and suddenly the menacing figure of a real bandit sprang to life. This was done by having a man dressed in the same garb as Huston stand inside the truck. Inside lighting effects caused his figure to show through the cheesecloth. Vividly illuminated while the rest of the sign was in darkness, this man announced par- ticulars of the picture's showing through the loudspeakers. He punctuated his brief ad- dress by discharging both of his six-shooters, which carried blank cartridges, of course. But the stunt created a sensation in the streets of Los Angeles. Have Stagecoach Reception "Girl of the Golden West," another First National picture, enjoyed a successful run at Warners Hollywood theatre, Los Angeles, after a stagecoach reception, et al. The over- land relic of the frontier days was drawn by four horses. A group of girls rode in it and cards on the sides said: "We're on our way to greet Ann Harding in 'Girl of the Golden West' at Warner Brothers Hollywood theatre." Shortly before the picture opened it was an- nounced that a "gold hunt" would be held outside the theatre. A bag containing $100 in gold was hidden in a niche in one of the first story windows of the Hollywood theatre building. When time for the gold hunt ar- rived the sidewalk was jammed with persons seeking the treasure trove. Attractive Displays Advertising and window displays played up the card angle of the picture, in which Ann Harding, the heroine, plays showdown with the villain to save the life of the man she loves. This made a good key for exploitation and window decorations consisted of large playing cards arranged in the form of a royal flush. Above the main entrance was a huge roulette wheel with cutout head of Miss Hard- ing in the center. Scholarship Gets Reward At Hamilton Strand; Free Passes Given Youngsters H. E. Wilton, manager of the Strand theatre, Hamilton, Ont., is making scholar- ship worthwhile for children in his city by offering free admission every Saturday afternoon to those whose grades in school come up to a set standard. The juveniles are required to show their school report cards at the box office. This has been the talk of all the school children, he reports, and has brought many parents to the mat- inees, too. The Strand was reopened a few weeks ago after remodeling. To start the new season off right, Manager Wilton offered passes for the best letters describing alter- ations and the new front and marquee. Wanted- - Greater Seating Space in Louisville Houses The Brown theatre, Louisville, gave away an Austin automobile two weeks ago, after carrying on a contest for a month. The house has a seating capacity of 1,500, but on the evening of the award there was seating space for less than half the crowd. Harry Martin, manager, estimated that 2,500 were turned away from the doors. "Holiday" was the pic- ture showing at the time. The Alamo theatre, also in Louisville, had a similarly large crowd when it gave away an electric refrigerator. The house seats 1,000. There were 300 standing and 2,000 in the streets, it is said. "Sea Wolf," starring the late Milton Sills, was on the screen. Another gift night was held at the Alamo September 24, when three radio sets were given away. Cooking School Brings in The Women at Fox Sequoia Cooking schools are not an innovation, even in theatres, any more, but Tom Kane, manager of the Fox Sequoia house at Red- wood City, Cal., finds that women still at- tend them in large numbers when he promoted one at his theatre. Merchants whose goods were used in the school tied up for many pages of coopera- tive advertising. An expert cooking in- structor was secured and a newspaper, also in the tieup, helped give the Sequoia much added publicity. Book Stores Give Tickets To Capitol at Gait, Ont. Two book stores tied up with the Cap- itol theatre, Gait, Ont., and offered a show admission with every purchase of school books and supplies amounting to $1 or over. E. Landsborough, manager of the Capitol, sold the tickets to the book stores at a special rate and received space in the show windows plugging his shows. "80% INCREASE" Reported by an EXHIBITOR since giving away Movie Star Photos Y OU can also increase your BOX-OFFICE RECEIPTS by giving away these Beautiful Sets of 1 £+ DIFFERENT FAMOUS AUTOGRAPHED iO MOVIE STARS ROTOGRAVURES Packed in envelopes in Lots of 100 Sets for $10 250 Sets for $8.00 per 100 Sets 500 Sets for. _.. 7.00 per 100 Seti 1,000 Sets for _ 6.00 per 100 Sets 1,508 Sets for _ 5.0fl per 10* Sets Write for Set of "FREE SAMPUBS" M. E. MOSS (EHW) PUB. CO., Hartford, Conn. 46 EXHIBITORS HERALD-WORLD October 4, 1930 Any kind of celebrity will draw a crowd. This was proved again when thousands turned out to see the premiere of Pathe's "Holiday" at the Carthay Circle, Los Angeles, at which the principal feature was the personal appearance of some 70 screen and stage celebrities, some of them big celebrities and others just little ones. The insert on the upper left shows the featured player of the film, Ann Harding, and Harry Bannister. Mary Astor, also one of the stars, and James Gleason are shown in the insert at the upper right. Edward H. Griffith, director of the production, is at the lower right. Wisconsin Theatre Has Reception, Parade for Fiji Dorsay 's Arrival Film stars making personal appearances at a theatre should be put across in a big way the first day. James Keefe, advertising manager for the Fox Midwesco Theatres in Milwaukee, did just that when Fifi Dorsay, actress, came to the stage of the Fox Wisconsin. Scheduled to open her engagement on a Friday, Miss Dorsay was prevailed upon to come one day in advance so that the brilliance of the ceremonies attending her arrival would not be diminished by the coming of two trans- Atlantic fliers, Bellonte and Coste, who were to appear on Friday. Keefe made a special trip to Chicago to get Miss Dorsay's consent to come a day earlier. When she arrived in Milwaukee a band and 20 automobiles greeted her with "Welcome Fifi" banners. She rode at the head of a parade through the streets to the city hall, where she was greeted by city officials. r I 7 d r» ■ Looby Represents Prison For "Big House" Showing The Rialto theatre, Denver, used a prison setting in its lobby with marked success for the showing of "The Big House." A prison cell was laid out on either side and the entire lobby was decorated with actual photographs from the prison riot at Canon City, Colo. Ap- propriate copy gave news of the picture's bill- ing. A "mystery" car was driven about the city with all windows shrouded in black cloth and the name of the film painted on them. Late in the afternoon a tea and reception was given at a hotel, with reporters as the principal guests. This stunt brought publicity hand over fist. All dailies carried pictures and stories, plugging her appearance at the Wisconsin. When the French fliers, Bellonte and Coste, arrived on Friday, she was taken to the air- port to greet them, bringing more news stories, and adding another reason to the list explain- ing why the Wisconsin did capacity busi- ness during her engagement. SPECIALS FOR "Rain or Shine" "Dixiana" "Iteno" "Little Accident" "Madam Satan" "Swing High" "Indians Are Coming" P.ln-Tin-Tin in "Txjne Defender" "Hell's Angels" "The Gorilla" Fill your seats with original box-office EXPLOITATION NOVELTIES Made for Every Picture Produced Now Serving PATHE - RKO - UNIVERSAL - M-G-M TIFFANY - SONO-ART - LOEWS UNITED ARTISTS - FIRST NATIONAL and Many Others Economy Novelty & Printing Co. 340 W. 39ih Streal, New York, N. Y. Tel. Medallion 3664 Saenger Has Straw Hat Day The Saenger theatre, New Orleans, helped to say goodbye to the straw hat season by accepting in lieu of a ticket of admission, one straw, condition, style and size forgotten. The promotion stunt lasted for one full day and the Saenger got enough straw hats to feed a flock of hungry goats for weeks. 0Q?fBeWiW Chuckle-hunters stormed' our doors. last week. 65,000 got in . . . and as many more were turned away. We're sorry . . . but if you'll jump on your white horse and gallop to our diggings today . . . you'll find the fun war still raging! MARX BROTHERS Animal Crackers You won't have to sit in a stranger'* tap . . . you can have a teat all of your own. So hitch up -the old white mare anJhurryt Four more grinny days and the mad Nuti-A- Teen of "The Cocoanab" will be gone forever. RKO PALACE Vntil 1 P. M 30c An ad tlxat brought grins to the public and chuckles at the box office of the RKO Palace in Cincinnati for Para- mount's "Animal Crackers." Copy in the ad strikes the same humorous note as does the picture itself. More power to the publicity man ivho wrote it! Paramount-Keith Reopens With A. R. Boyd in Charge Keith's Chestnut Street theatre in Philadel- phia has reopened as a Paramount first run downtown house to be known as the Para- mount-Keith. Alexander R. Boyd is operating the house, with Frank Buhler, formerly with the Stanley Company, as managing director and Edgar Wolf, formerly .with Fox, as resi- dent manager. The Paramount-Keith will retain its straight picture policy for the present. This marks Boyd's first connection with a Philadelphia theatre since he sold his Boyd house to War- ner-Stanley. He owns several theatres up- state. Canadian Theatre Runs Hidden Letter Contest Six passes a day is all it cost Harold Hitchinson, new manager of the Tivoli the- atre, Hamilton, Ont., to conduct a classified advertising stunt with the cooperation of a local newspaper. A missing letter con- test was the basis of the stunt. Letters were left out of various ads on the page. These missing letters, properly put together formed the name of the current attraction at the Tivoli. A panel at the top of center of the page carried daily announcement of the contest. "Do Right" Club Formed To Bring the Youngsters T. R. Elliott, manager of the Keith-Albee house, Youngstown, O., organized a "Do Right Club" for juveniles of the city as part of his exploitation for "Let Us Be Gay." Members of the club were given buttons and the first hundred to join were admitted free to the first matinee of the picture. • • October 4, 1930 EXHIBITORS HERALD-WORLD 47 This man pounded the pavements of Phila- delphia with umbrella and suitcase hunting attention and he got lots of it for Para- mount's "The Sap from Syracuse" at Stanley Warner's Earle theatre. Broadcasts Serials Of "The Big House'9 I. Wiensheink, manager of the Majestic theatre, LaSalle, 111., followed the same ex- ploitation system as an exhibitor in Terre Haute, Ind., when he promoted a radio pro- gram for "The Big House." Each day, for three days, the story of the picture was given in serial form. Descrip- tions of the leading characters were also given, without giving the name of the character, however. Listeners were invited to send in correct names of the persons described. Win- ners received show admissions. In addition, Wiensheink arranged with a local radio distributor for use of its advertis- ing truck for two days. Compo board was placed on the sides to represent prison bars. Behind these were cutout heads of Wallace Beery, Robert Montgomery and Chester Mor- ris, leading players. Above the heads were signs reading : "Wanted ! For further in- formation, call the Majestic theatre." Anti-Fire Organization To Adopt Talker Program Talking pictures are to be included in the educational campaign for fire prevention to be sponsored by the International Association of Fire Chiefs. This decision was reached at the association's recent convention in Winnipeg, Can. The fire prevention program is to cost ap- proximately $100,000, it is said. Midnight Shoivs for the Heat Hot weather hit San Antonio two weeks ago and the Aztec theatre there fought off the high temperature opposition by running midnight matinees which jumped the box office to a neat figure. The Texas theatre at San Antonio recently had an exhibition of new model radios on its mezzanine through a tieup with Philco. A bit of exploitation by the Boyd, Stanley Warner house in Philadelphia, for "Big Boy," a Warner picture. Al Jolson rides race horses in the film and so these two promotion men turned jockeys, too, for the campaign. They found themselves a couple of "thor- oughbred" nags, painted up some banners, and here they are. Mayor of The Dalles Proclaims 'Chaney Week9 for 'Unholy Three9 Tribute was paid to the late Lon Chaney in a special "Lon Chaney Week" promoted by Guy Matthews, manager of the Granada at The Dalles, Ore., with the cooperation of the city government. The tribute to the actor's memory proved to be a monument to a real monument in the line of box office records, too, for people nocked to the Granada who had not seen a show in many months. The picture shown during the week was Chaney's own "Unholy Three." Mayor A. W. Manchester gave impetus to the movement honoring the dead film star by issuing a proclamation declaring the "Lon Chaney Week." His statement was this : "Whereas, Lon Chaney, famed screen star, has passed into the great beyond, and whereas, the world mourns the loss of this beloved character whose exemplary life might serve as an inspiration to every American citizen, therefore I, A. W. Manchester, mayor of the city of The Dalles, Ore., do hereby proclaim 'Lon Chane}' Week.' " Several days in advance of the picture's opening, Manager Matthews tied up with a local daily for publication of a serial of Chaney's biography. A daily introduction appeared at the head of the serialized biog- raphy telling of the "Unholy Three" showing at the Granada. A former studio associate of Chaney in Hollywood chanced to visit The Dalles and wrote articles which appeared in the papers. key?" The device saves attendants a lot of time and trouble, for patrons are free to come and take their lost key without both- ering the box office. Too Good to Be True — Almost Receipts have been doubled three times within a month at the Regent and Imperial houses, Ottawa, Ont., on successive show- ings of the three pictures, "All Quiet on the Western Front," "Song o' My Heart" and "Animal Crackers." At this alarming pace, it is feared the theatres will soon collapse from over-crowdi«g — maybe. Lost Your Key? Come and Get It at the "Key Board" In This Winnipeg Theatre It is no trick at all to find lost keys at the Capitol theatre, Winnipeg, since Walter Davis, manager, installed a "key board" in the lobby. The "key board" has hooks on which are placed all keys found in the house. Above it is a sign reading: "Have you lost your Gives Boys' Club Matinee M. K. Gable, manager of the Circle theatre, Indianapolis, recently gave a special morning matinee of "Animal Crackers" for 500 mem- bers of two boys' clubs in the city. $You are reading this little ad be- cause the dollar sign caught your eye. It always works. By the same token "Building Theatre Patronage", Barry and Sargent's great book for showmen will catch business for you because it contains the patronage build- ing ideas that always work- 460 pages of money-making facts. (Only $5.20 mailed to your door) CHALMERS PUBLISHING CO. 516 Fifth Avenue, New York City 48 EXHIBITORS HERALD -WORLD October 4, 1930 A "Swing High" Circus She led the parade. The Victoria theatre, Harrisburg, Penn., centered its exploitation for Pathe's "Swing High" around the stunts of a girl aerialist. Her trapeze was above the marquee. The bareback rider further carried out the circus theme of the picture. Below is a window tieup display. The girl seated in the swing was the center of the dis- play. Passersby were invited to guess her age, weight and height, the re- ward for accurate answers being the- atre passes. (Story on next page.) Essays on Romance In Newspaper Plug Greta Garbo's Film Essays on romance were the basis of an ex- ploitation contest for Greta Garbo's "Romance" at the Irwin theatre, Bloomington, 111. A newspaper helped R. W. Lawlor, manager of the theatre, sponsor the contest and stories were run on consecutive days for a week prior to the picture's opening. Photos of Miss Garbo were carried with each story. The es- says were restricted to 100 words in which the paper's readers were invited to express their opinions on romance, what really con- stitutes great romance, personal experiences on the subject and so on. Cash prizes and show admissions were given the winners. Two thousand photos of Miss Garbo were also distributed, with numbers on the reverse side. These were handed out in the lobby with the announcement that 10 of the given numbers were to receive free tickets each day. The public library in Bloomington distrib- uted 1,000 bookmarks made up as blotters, which suggested current romantic fiction and carried copy, playdate and name of the thea- tre at which "Romance" was playing. Tram Cars Carry Youth To "Disraeli" in Melbourne Seeing "Disraeli" in Melbourne, Aus- tralia, was made such a convenient thing for children that thousands of youngsters in that city came to the Capitol theatre for the picture. The "convenience" was nothing other than ordinary tram cars, provided by Roy Nelson of the Capitol to carry children to and from the house, thus eliminating dan- gers which might befall them in traffic. Ten cars were operated daily while the picture was shown. Was the idea a suc- cess? Well, answer that yourself. Twenty thousand children saw the picture at the Capitol. The stunt was arranged through a tieup with the department of education. School was in session at the time the film was in Melbourne and the tram cars went di- rectly to the schools for their passengers. Photos of "Rogue Song9' Star Are Given at Aurora Edwin Lewis, manager of the Tivoli house at Aurora, 111., had 5,000 special coupons printed and distributed from house to house in connection with the showing at his theatre of "The Rogue Song," star- ring Lawrence Tibbett. When these were presented at either of the two Atwater Kent radio dealers in the city they entitled each woman to an autographed photo of Tibbett. Lewis also obtained numerous window dis- plays through tieups with song dealers and stores. W . M. Gollner Is Promoted W. Marsh Gollner, formerly manager of the Princess theatre, Toledo, has been promoted to city manager for all Paramount houses in that city. H. L. Bresendine has been brought from Rochester, N. Y., as Gollner's successor at the Princess. Country Store Boosts B.O. A country store program every Saturday night is helping to increase the fall business at the Lyric theatre, Fort Collins, Colo. A kid- dies' club, which meets every Saturday after- noon, is another stunt being used by the man- agement. October 4, 1930 EXHIBITORS HERALD -WORLD 49 imwEJi coAfi Three Fox West Coast houses combine their advertising in this manner. A sketch of a bear, California emblem, characterizes every ad. The three theatres are all in San Francisco, and it so hap- pens that they were all playing Metro- Goldwyn-Mayer attractions when this ad was made. The pictures were "Call of the Flesh," "Our Blushing Brides" and "The Unholy Three." Rudy Marquard is the artist. Coven t Garden Has Theatre Party for Chicago Merchants J. B. Smelker, manager of the Covent Gar- den, Chicago suburban house, promoted a theatre party for business men in his com- munity through a tieup with the Midtown North Business Men's Association. The secretary of the association mailed let- ters to all members informing them of the theatre's offer. One of the provisions was that each merchant must bring his wife or a friend on a paid admission in order to make good his own free ticket. Smelker asserts the responses to the invita- tion were so numerous that he is now plan- ning to give such parties regularly for busi- ness men. They will automatically become members of the Covent Theatre Merchant's Club. This idea has not only brought better results at the box office but also helped to establish the theatre as a vital part of the community, Smelker believes. Four Indian braves moved their household to the Rialto house, Portland, Ore., for a promo- tion scheme on Paramount's "The Silent Enemy," a picture with an Indian cast. All art work carried out the one idea — an Indian setting. The four redskins are shown in their native garb. "Swing High" Exploitation Gives Harrisburg Taste of Circus Life [Pictures on opposite page] The Victoria theatre gave Harrisburg, Perm., a taste of circus life in a delect- able bit of exploitation for Pathe's "Swing High," which somewhat resembled the campaign put over by Louis Charninsky at Kansas City a few weeks ago on the same picture. Adopt Friday Policy Following the lead of the Princess and Par- amount, Publix theatres in Toledo, the R K O Palace there will hereafter change pictures on Fridays. The Vita-Temple also in Toledo re- cently tried Friday openings, but concluded that they were not successful and changed back to Saturday. Promotion was centered about the activi- ties of a girl aerialist who performed on a trapeze above the marquee. Stunts of this nature, especially with a girl doing them, catch the interest of the public. A heavy beam was anchored to a window sill and the trapeze suspended from it. The swing was far enough out from the build- ing so that the huge electric sign could not interfere and pedestrians got a good view. While the girl did her acrobatics a the- atre attendant stationed on top of the marquee kept the ears as well as the eyes of pedestrians busy. With his megaphone he gave details concerning present and coming attractions at the house. Girl Leads Circus Parade But the trapeze act couldn't continue all day long. So when the girl became tired the management varied the stunts by send- ing a miniature circus parade through the streets. There were old wagons decorated in mock circus effect and all the other improvizations necessary. The clowns and whatnot who rode in the parade all had special costumes. The girl aerialist headed the caravan astride a horse. She rode bare- back, a la circus, of course. Printed ban- ners draped over the horse carried the title of the picture. A man in clown clothes, who walked in the parade, distributed balloons to kiddies with tags carrying the name and playing date of "Swing High." Get Window Display Tieup with a store gave additional pub- licity. Carrying the circus idea a bit far- ther, a girl was hired to sit in a swing in the window in her circus costume. Stills from the film were scattered about her. A larger poster told window gazers that show admissions would be given to those who could correctly guess the girl's age, weight and height. On the drapes in the background had been pinned copies of "Shoo the Hoodoo Away," a song hit from "Swing High." Also in this same window were count- less pairs of stockings at special prices. Those who submitted guesses on the girl's weight, height and age were requested to present their answers at the hosiery counter of the store. A Correction A story was printed in the Box Office Pro- motion department some time ago on the Los Angeles Hollywood theatre's campaign for "Top Speed" in which it was inadver- tently stated that Hubert Voight was West Coast publicity director for Warner Brothers. Voight is not connected with Warners but is in charge of West Coast publicity for First National and in this capacity directed the ex- ploitation for "Top Speed." He's Community Booster Joe Franklin, manager of B. F. Keith's theatre, Ottawa, Ont. believes in being a community booster. He recently accepted appointment as director of publicity for the Royal Humane Society and is now supervis- ing its subscription drive. 50 EXHIBITORS HERALD-WORLD October 4, 1930 w MUSIC AND TALENT Baby Console Idea Aids Program Whole Range of Large Organ Is First Feature Put Over with Great Success by Ron and Don in Seattle and Portland Theatres Known as the originators of the Baby Console, Ron and Don, the duo team of organists who have just closed a twenty- three month engagement at the Publix Seattle theatre and are now at the Port- land theatre, use the minute instrument to advantage in their clever presen- tations. One of the most successful presentations ever offered the northwest fans was a con- test, "Ron vs. Don," with Ron at the Baby Console and Don at the main organ. Original slides apprized the audience of the rivalry between the organists, with Ron ex- tolling the merits of the small instrument and Don the larger. These slides were a parody on "Gallagher and Shean." To up- hold their contentions, the boys proposed to each play two numbers with the audi- ence to act as judge. Don played "Thais Meditation," Ron, "The Song of India"; and then Don swung into a popular tune, Ron followed with a present minute hit. and the presentation closed with a joint number. The idea went over big, and of the many successful numbers these boys have offered was outstanding. A songfest idea which was well received was entitled "A Night in Jail," Ron at the Baby Console was dressed as a convict and Don was in the garb of a jailer. The gag was that the audience was in jail and had to sing their way out. Don urged them on and acted as song leader. Orig- inal slides as usual were used. The audi- ence responded well and the enjoyed the number thoroughly. Use Record Along with Organ As a closing presentation at the Seattle, the team offered a tie-up with the idea with which they opened the house. The first number was a sketch of their career on the slides, with popular tunes interspersed. For those who prefer the classic they offered the "Anvil Chorus." For their final pres- entation at the Seattle house, they played "Among My Souvenirs," a hit at the time they opened the house in March, 1928. As is their custom in nearly all of their offer- ings they used both organs. The presen- tation was closed with the "Anvil Chorus." To gain volume and and climax, a vita- (Continued on page 54, column 1) Don Galvan Don Galvan, known wherever he has played as the Spanish Banjo Boy, and known also by that title where he has never played, but most certainly has been heard of, is at the present time standing them out in the RKO houses in the West. As a master of cere- monies his costume gives him a colorful ap- pearance at the start, and when he begins to play his instrument, why — you forget all about the costume and wonder at the agility that can be developed in human hands. He appeared at the San Antonio Majestic for some time as m. c, and also has two very success- ful years with Publix to his credit. JULIA DAWN The Golden Voiced Organist \ STILL DOING NOVELTIES FOR DELUXE THEATRES NOW AT PARAMOUNT'S PRINCE EDWARD THEATRE SYDNEY AUSTRALIA i STAGE SHOWS Chicago Oriental Week Ending October 4 Charlie Crafts is back. That's almost enough to insure any stage show as being good, but this week it seemed to be better than usual, due, no doubt, in the greater part to Charlie, and most certainly in the bill of "fare." No, it wasn't fair, it was good (please don't shoot), and the presentation went under the title of Sportland, a Publix production. The introduction 'was a setting purporting to be a health farm, and the Travelers, a clever ensemble of six boys and six girls, put on some very fine dance routines, demonstrating different sporte. The girls appeared first, waving tennis racquets, and doing a fast tap. Then came the boys, with golf clubs, doing a pleasing number of steps. Again the girls with beach balls, which they augmented their steps with, and then the boys with polo clubs appeared again. They all joined after this and did a fast tap that put everybody in good spirits for the rest of a very excellent performance. Sis and Buddy Roberts came out, attired in aviation costumes, and went over like a million with their acrobatic tap dance. Then Stan Kavanaugh came out for just a moment, but we knew then that something was going to happen before the evening was over. It did, but we can't tell all about it here. An airplane is heard, and suddenly in rushes Charlie, lugging a parachute, and looking as if he'd fallen at least 10,000 feet. Charlie and Stan joked a while and then Olive Faye appeared, and won her audience immediately by singing "When Petting Out in the Park," after which she did a short specialty tap. The Roberts (brother and sister) appeared once more, arriving on the stage in a little car to do another acrobatic tap dance. Stan Kavanaugh appeared again and did he jug- gle? We'll say he juggled and how he juggled as hp did juggle no one will ever know. It was just uncanny the way his arms would shoot out and catch whatever there was to be caught, be it a tennis ball, Indian club or a set of plates. He clowned and juggled, and juggled and clowned, and we could have sat there and watched him for hours, but it came time for the production number, so Stan led the Travelers in a few calisthenics with Indian clubs, then the lights were turned out, and the clubs were lit. It was most effective, the swinging arcs caused by the lighted clubs upon a black background. Stan had bright red lights, and we don't understand why his arms didn't fly off, judging from the rate at which those lights traveled. It's just too bad that Stan can't be on every bill. Stan and Charlie then fooled around a little, and Charlie sang "Lovin' You Like I Do" and he cer- tainly won his audience — if they were won before, he just won them all over again. It's a real treat to hear Charlie warble, and when he started telling "Little White Lies" — well, if the song wasn't selling it would sure put it over. It ought to sell a copy to everyone at the theatre, hearing Charlie sing it. Olive Faye then appeared with a guitar, played soft music and sang "That's Why I'm Happy." George Beatty hove into sight, and he kept the house in a constant uproar with his comic songs and clever gags. Fun ? Nothing else but, and when he rolled into his drunken sailor act, with nothing but a sailor's cap for the illusion — well, it was just too bad. If all the sailors in all the navies were like George, there wouldn't have to be any wars. All they'd do would be to get together and sing — it would {Continued on next page, column 2) UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'way N. Y. City October 4, 1930 EXHIBITORS HERALD-WORLD 51 Gpmmm HELLO EVERYBODY— There has been an ugly rumor about town that Joe Keit, president of the Remic Music Corporation, is about to resign. . . . Herman Starr, Warner executive, in a statement to the press today (Sept. 28), emphatically denied as ridiculous and false rumors circulating in the music trade in reference to the resignation of Mr. Keit. . . . Mr. Starr maintained that Keit had no intention of tendering his resignation, had not been asked to do so, and that his long-term contract with the Remic company was alone sufficiently emphatic refutation of the rumor. . . . Mr. Keit is extremely well known in the music trade, having been asso- ciated with Remicks over a long period of years and being responsible for the success of the firm. . . . The Fox Film Corporation has exercised the second option of a contract of five years with Pat J. Flaherty as vice-president and general manager of the Red Star Music Company, Inc., exclusive pub- lishers to the Fox Company. . . . Coincidentally, with this announcement, comes word of an immediate expansion calling for the augmenting of the Red Star branches in Boston, Detroit and Chicago, toward which end Pat Flaherty leaves shortly for these national centers. . . . The entire Fox organi- zation, from Winfield R. Sheehan (vice-president and general manager) down, is enthusiastic over the possibilities of "Song of the Big Trail," only musi- cal composition in the Movietone Production, "The Big Trail." ... It is largely because of their con- fidence in "Song of the Big Trail," as well as the other feature numbers in the Red Star catalog, that the expansion program will be instituted. . . . Lis- teners-in of late have been receiving a treat on Monday afternoons, between 4 and 5, tuning in on Station WBAF. The treat in question is Hortense Ragland, the "Red Head Gal from Texas," who sings with the Merry Makers, under the direction of Frank Vagnoni. . . . Miss Ragland was the first to introduce "With Pleasure" and "Our Cottage Isn't For Sale Any More" (Mills Music). . . . This auburn-haired young lady hails from Dallas, Texas, and lias been singing songs since she was four years old. . . . The high-spot in her melodious career was reached when she was understudy to Helen Morgan in "Sweet Adeline," in its New York run, actually playing the role sixteen times. . . . When worse gags are pulled, Al (Bad Gag) Freidman, counter- man at Harms, will pull them. ... Al is a con- scientious boy, but he has an awful habit of pulling the worst gags in the world. . . . De Sylva, Brown & Henderson, Inc. (according to Sammy Wigler), are the publishers of the music for four major pro- ductions. First of these is Warners' "Good News." which has two outstanding songs in it, "Gee, But I'd Like to Make You Happy" and "If You're Not Kissing Me." . . . Warner Brothers' "Oh Sailor Behave" has another duo of "naturals" in "When Love Comes in the Moonlight" and "Highway to Heaven." . . . George White's "Flying High" still heads the list of Broadway's musical comedies, and with DeSylva, Brown & Henderson's score, which includes: "Thank Your Father," "Without Love," "Wasn't It Beautiful While It Lasted" and "Red Hot Chicago," sales are more than satisfactory. . . . Last, but not least, is DeSylva, Brown & Hen- derson's own production in conjunction with Fox Film Corporation, "Just Imagine." For this pro- duction the boys have "done" the book and music the same as they did for their first picture effort, "Sunnyside Up." . . . Have you heard the great plugs that old Remick favorite, "Japanese Sand- man," is getting over the air these days? Remiek's have done their selves proud with a new orchestra- tion in harmony with the present trend, modern in every respect. . . . Paul Whiteman and his or- chestra have been playing in hard luck (or is it that his popularity is waning) at the Sinton Hotel in Cincinnati. Last Saturday night there were four- teen people in the dining room, and Paul is not even playing over the air in this city. . . . Lett Sisters and Louise, well-known harmony trio, are now featured with the Wheeler Twins over the Loew vaudeville circuit. . . . Johnny Sorrentino, Broad- way song-writer, in his spare time is managing four fairly well-known box-fighters. STAGE SHOWS (Continued from preceding page, column 3) be like forming an international glee club, with a healthy thirst for the initiation fee. The finale showed the whole company of the Travelers on the stage, assisted by Sis and Buddy Roberts in doing a fast tap, and then the curtain rose, displaying a huge tri-motored airplane, with the wings outlined in pretty lights, and the motors purring away full blast. A great show for Charlie's opener, and Charlie put on a great show. Kansas City Pantages Week Ending October 2 The Fanchon and Marco "Idea in Blue," like most of the units which have played Kansas City, is care- fully staged and pleasing throughout. This unit runs perhaps a little more to the artistic and colorful and a little less to the popular than some of its prede- cessors. The opening scene presents a dim blue-lighted stage, with a young man soloist. The chorus arises from the floor in blue and silver mantles and does a weird dance to symbolize the melancholy "blues" song of the soloist. The specialty which follows is presented by two tumblers. The second chorus is a particularly difficult and active one, with unusual costumes. Perhaps the most pleasing chorus as far as costuming is concerned is the third, in which the dancers are dressed in pale blue billowing effects, with silver headdresses. The specialty dancer with this chorus is the most agile and graceful little miss to be seen here in many a day. Her name is Mitzi Mayfair. There is a dance of two statues which come to life, and immediately after a burlesque dance by two comic dancers who prove to be a whole show in themselves. The blue effects are not overdone, but are varied considerably so that there is no monotony. San Antonio Majestic Week Ending October 2 Little Baby Rose Marie, the National Broadcasting Company's cute six-year-old songstress headlined the current bill at the R K O Greater Majestic theatre this week. Her crooning and boop-a-dooping is very good for a child her age, and this reporter can visualize her as a great talking picture queen when she is grown. A big applause and several encores. The Lander Brothers sing, talk and make merry with their chatter which keeps the audiences roaring with laughter. Their harmless dialog and tomfoolery seems to please, judging from the fair hand they receive. George Andre and Company, adagio dancers of the highest type, present several numbers in a most colorful manner. The costumes of his steppers in the act appear as different birds, their dresses being made out of crepe paper feathers or something of that nature. The Palm Beach Nights Reviefw is made up of a series of tap dances and songs with six petite girls going through a routine of motion, mirth and melody, then the Lander Brothers come in again to help them to make this a longer act on the program. The boys put comedy into the number with a comic wed- ding, and the pretty maidens are all dolled up in a presentable way as their costumes were attractive and smart. All this made a very nice closing for the finale. Jean Sarli and His R-K-Olians, the Majestic Greater orchestra, are heard in a novelty overture. Vernon Geyer at the console of the organ renders his usual amount of musical gems in a pleasing manner. Pittsburgh Enright Week Ending October 2 Dick Powell, m. c, calls his stage attraction "Step Lively and Stay Alive," because of a Safety Week Drive in Pennsylvania. The "Step" part of the title is well lived up to, inasmuch as the offer- ing is crammed with types of dancing. In the first place, the Rockets do several novel dance steps. The girls are well drilled and are an integral part of the stage shows here. There are three tap dancers, two boys and a girl, whose names we did not get, who put on a good act. Their team work is excellent, and each 6olos with some difficult steps. Then there is Roy Rogers who does a drunken dance, occasionally leaning backwards over the foot- (Continued on next page, column 2) IIREMICK USIC / ORP. EDDIES V HARM AUTUMN SONG STYLES MAYBE IT'S LOVE Fox-trot theme from Warner Brothers' new picture "Maybe It's Love" A Melody- Frock that will keep you warm when it's chilly. IF I COULD BE WITH YOU (ONE HOUR TONIGHT) This snappy fox-trot outfit is all the "go" now. FOOTBALL FREDDY (My Collegiate Man) A Rah! Rah! Rah! "ensemble" bound to wear well. SOME OTHER AUTUMN STYLES YOU'LL FALL FOR HOW ARE YOU TONIGHT IN HAWAII? A fox-trot with atmosphere. WASTING MY LOVE ON YOU In an appealing minor key. IF YOU CAN'T HAVE THE GIRL OF YOUR DREAMS The ballad beautiful. ORGANISTS: Chorus slides on all the above songs. Write in for our new TOM THUMB SING- ING NOVELTY. Cliff Hess Special Service Mgr. REMICK MUSIC CORP. 2I9W.46HS? New York City il»£SffiLl) 52 EXHIBITORS HERALD-WORLD October 4, 1930 Before the Mike By BOBBY MELLIN Summer is over. The baseball season is ended. Dancing returns. So does Maurie Sherman, to the College Inn, Hotel Sherman, Chicago. He will be heard daily over WBBM where he was formerly a favorite. Maurie is also playing at the Casa Granada until Paul Whiteman opens there — Those of you who know Miss Martin, official hostess of KYW, will be interested to know that she is on hand again, after a vacation of two weeks, to help brighten the new studios located atop the Strauss Bldg. * * * Fifteen minutes of fast stepping dance music by Jules Herbuveaux's orchestra introduces the Brown- bilt Footlites program to the radio audience, Friday, October 3, over a National Broadcasting company network. Jules is conductor of the studio orchestra and a "sax" player of no small repute — Another feature on the above program is the Frohne Sisters quartet. They are really sisters and the daughters of an Indianapolis minister, and have sung together ever since they were able to cry. * * * Although the date for the moving of the NBC offices into the new quarters on top of the Mer- chandise Mart, Chicago, was officially set for September 15, the office of Don Bernard, program manager, was ready and waiting for him two days earlier, September 13th. Thereby hangs a tale. All through Bernard's life, the number "13" has played a conspicuous part. Bernard was born on the 13th, married on the 13th, and entered both eollege and the music conservatory on that date. Anxious to open his office on his lucky day, Bernard pulled wires which made it possible for him to stage a personal and private opening two days ahead of the rest of the NBC. * * * Dropped in to see Miss Patricia Ann Manners the other day at station WENR, and was at a loss to understand why she did not enter the Miss Radio contest held in New York City recently to determine the most charming miss in radio, for Patricia is petite, strikingly auburn locks, blue eyes and one of those "peaches and cream" complexions, and a personality no one can possibly resist — Irving Margraff continues to please radio listeners twice daily from the Blackstone hotel. Tune in to his entrancing Ted Pearson, whose twenty-seven years seem to belie the fact that he is one of the veteran an- nouncere of the Chicago NBC broadcasts, has re- cently been promoted to head of the production de- partment for the Chicago studios. Pearson earned this honor by his excellent work as an announcer and production man during the past two years with the NBC. He announces such outstanding broadcasts as the "Armour Hour," "Shell Echoes," "Radio House- hold Institute," "Keystone Chronicle," and others, and has been in charge of productions for our outstanding chain programs. * * * One of the hardest working individuals in the music business is Irving L'llman, manager of Joe Morris' Chicago office. There is no doubt in the minds of the Chicago music men that the success of "Somewhere in Old Wyoming" and many other Morris song hits was due to the uncanny ability of Ullman to get in and land plugs where others fear to tread. Irving is a student of the old school, and never lets up on a plug until he makes sure that his plug song is set. * * * Our very good friend Jimmy Green leaves the Golden Pumpkin Cafe located on the West Side and, although booked for another job, cannot say what it is yet — Eddie Neibur replaces Herbie Carlin at the Guyon's Paradise Ballroom and is scheduled there for an indefinite period. Eddie is a Chicago favorite, having played at the Trianon and the Wil-shore with marvelous success. — It is rumored that Jack Crawford and his orchestra will soon be in Chicago playing at a ballroom on the north side. * * * Charlie Agne, formerly master of ceremonies at both the Avalon and Capitol theatres, is back home again. Charlie is the leader of the Merry Garden Ballroom orchestra, and doing a very fine job of it. This is really Charlie's first love, for he is a student of J. B. Larape, who conducted the Aragon and Trianon orchestras and turned out such leaders as Wayne King and Dell Lampe. Charlie always has a smile for hie many friends and admirers and wel- comes them to the Merry Garden for a merry time. STAGE SHOWS (Continued from preceding page, column 2) lights until the audience is sure he is going to fall from the stage. Somehow or other, Roy is not creating the impression he should, probably because he loses too much time roaming about the stage doing nothing before he attempts any of his steps. Wally Vernon scores heavily with his jokes and tap dancing. Wally is a good dancer and a dandy comedian. He does an imitation of a five-year-old girl saying a speech in 6chool which brings the house down. Wally is a real performer and the large audiences are getting a big kick from his efforts. Diok Powell, and his peppy band, always a hit, go over bigger than ever this week. The band puts on a real novelty number in "Slap in the Face." Later Dick does some of his beautiful crooning, and the night we caught the show he sang five members before the audience reluctantly allowed him to quit. San Francisco Fox Week Ending October 2 This week's musical offering at the Fox theatre features Hermie King, guest conductor, and the grand concert orchestra in a medley of light opera selec- tions. An elaborate tableau participated in by twelve girls forms a lovely interlude, this being in the form of a Holland fiower market, with girls in gay costumes, a wealth of flowers, and flower wagons drawn by dogs, with a Dutch windmill in action in the background. The Fanchon and Marco stage offering is a "South- ern Belle Idea," presented in a typical Southern set- ting and peppy with 6huffle and crinoline ruffles. The opening curtain reveals Helen, Warner, a sizeable young lady with a double-barreled voice singing in front of an old Southern mansion. At the conclusion of her song, twelve girls come out from beneath her hoop skirt and do a dance number, with twelve others. Some of the girls do a surprise turn by suddenly throwing their gowns over their heads, when they take the form of diminutive Mammies, the old- fashioned bustles forming the heads. Hermie King offers a medley of airs on the piano, assisted by the orchestra and Hot Chocolate, a tap /EIFFEL TOWER /:0F„0RGANISTS \ If « If R.c^en,f)aqed '/ iifor another ifearai\ w. \ dancer, struts his rapid fire stuff. Nine girls come on in unique costumes which suggest that they are standing on their heads and reverse so often it is difficult to tell whether they are standing on their feet or on their hands. Joe Rose offers an acrobatic act, featured by hand- springs, and Helen Warner sings, "You Brought Me a New Kind of Love," clowning with Hermie King. Jimmy Lyons, The Ambassador, strolls on, covered with medals, and does some rapid fire talking that wins a lot of laughs. The Southern Beauties, adorned in ruffles and crino- line, dance to music of past years and end with a cake walk in which all walk on their hands. Hatt and Herman do a comic act on a set of springs, with Herman in the role of a beginner, but a very willing one. The act is brought to a close by the girls swarming over a rope net at the rear of the stage and going through acrobatic stunts to fast music. The show is well balanced, but is without any real headliners. San Antonio Texas Week Ending September 25 The title of the current Publix stageshow at the Texas theatre this week is "Country Club Revue," featuring "Vic" Insirilo and His Stage Band Boys, who have been holding full sway over these unit shows for some time. Ewen Hail sings "If I Could Be With You One Hour Tonight." Headlining the bill was Tex McLeod, known as "The Wit of the West," did well with witty chatter, comical nonsense, etc. He received a nice hand and made the patrons feel pleased. Grauman, Hess and Vallee, all very good acrobatic dance steppers, enter- tained in a most pleasing manner, and got a good hand, too. The Darling Twins, whom I reviewed at this house last year, presented an act of musical comedy which was quite different from that of last time, was well received by the natives. The Country Club Girls, twelve-in-line, all were seen in the finale composed of dances and song. Ernest Hauser and the Texas Grand orchestra in the pit, offered Operatic Gems, while Leo Weber, dynamic organist of a wide repute, played as his organ solo, "We're On the Air," a novelty number that got off to a fine start and encores came at the finish. Chicago Chicago Week Ending October 2 Al Evans, as master of ceremonies, did his share to make the stage presentation, "Vogues and Vari- eties" a half hour well spent for the patrons this week. The program opens with Al and his stage band behind a curtain providing the music while the Sharp ballet marches from the wing6 in flowing robes. The dancing girls discard their robes, go through a stepping number and retire, after which Evans takes the limelight with his singing of "Little White Lies." He is his own accompanist at the piano and his tenor voice does the rest. Somehow Al Evans' dignified way of mastering at the ceremonies is exceptionally pleasing. He doesn't fall all over himself and the footlights to please the crowd, but he doesn't need to. His type is the kind that one won't tire of in a hurry. He is en- (Contimicd on next page, column 1) J)£?°"> ty popular dtwiand ■ ORGAN SOLOS "Let's Do Some Imitations" "Glorifying the American Song" "A Golfing We Will Go" and now "Let's Be Unusual" Every Solo a Wow! WRITE WIRE MILTON KAE Kae Studios, 125 W. 45th St., N. Y. C. October 4, 1930 EXHIBITORS HERALD-WORLD 53 STAGE SHOWS (Continued from preceding page, column 3) tirely different from a blue serge that gets shiny after the first month, if you understand what we mean. The Sharp ballet gave a beautiful number called the "Wedding of the Birds." The orchestra assisted by playing to imitate various birds. One musician would strike up with a cuckoo effect, another would hit off the notes which we believe a mocking bird must utter when he is happy. Still another would imitate a canary and so on. Meanwhile the ballet danced in feather costume and stopped long enough to let the "bird minister" perform the wedding cere- mony in pantomime. Fred Sanborn was the comedy man of the show. He is only a little fellow in stature but oh my ! Thrice he came stealing out on the stage with his overgrown eyebrows flapping and each time he dashed back to get something he had forgotten. The fourth time he came out and made up his mind to stay a while and play his xylophone, which he did very well. The antics he performed as he played kept the crowd in a good humor. And when he forgot what came next in a song Al Evans and the orchestra came to the rescue. In the final act the ballet dances out attired in costume of the G«orge Washington era. Four girls pull an oldfashioned stagecoach all done in white. They open the door and out steps Mitzi Green, the juvenile film star who is making a personal appear- ance at the Chicago. First she sings "Sweeping the Clouds Away" as she thinks Al Jolson sang it. Then she does it as Maurice Chevalier would do it. Her singing voice is good and she gets applause aplenty. She responds with a number from the picture "Honey." H. Leopold Spitalny leads the Chicago theatre or- chestra in an overture called "Oriental Sketches," which is outstanding for its classical excellence. Oklahoma City Orpheum Week Ending September 26 The splendid R K O vaudeville and talking picture program presented at the Orpheum brings a group of acts seldom surpassed for entertainment qualities. Headlining are the international kiddie stars, Geraldine and Jo, in "Something Different," and Lane, Osborne and Chicco, a "Classical Diversion," Tom and Ray Romaine, in "Noisy Neighbors," Harry Holmes, in "The Pessimist," and the screen presents "A Notorious Affair" (FN), with Billie Dove and Basil Rathbone. Chicago Paradise Week Ending October 4 Mark Fisher put on a whale of a show, a fitting anniversary presentation, as it was called, which went under the title of "Gingersnaps," and was a Frank Cambria production. Excellent acts, corking good music, and Mark put on the finishing touches by his masterly rendition of a few songs. If you could collect yourself long enough to take your attention from the stage, just to glance around and notice with what rapt concentration, we might say, the audience had its eyes and ears glued on the stage, was sufficient evidence that the show was going over, and in great style. But 10 a brief resume (it really should be given two columns). The opening number found Mark out on the stage, attired as a gingerbread man should be, at least from the memory we have of the story books we read way back when. He sings his little song, and then out come two little ladies, the Harrington Sisters, and they have broken their gingerbread men and want them repaired, or better yet, some brand new ones. So Mark gives the magic words, and the Gamby Girls appear, dressed as very chic chefs, with pans of bread in their hands. They go through a clever routine, and finally assemble their trays in a group, the lights go out, and there is a dancing ginger bread "radium" man, slowly dancing off the stage. Very effective, and the people loved it. Mark then gave a long dissertation about John Smith (Al Smith ran for president, but John ran for Pocahontas) syncronized with sound effects by the orchestra, from trumpet blares to razzberries. A lot of fun, and the band 6eemed to get a great kick out of it. Next, the Harrington Sisters appeared, dressed in their dainty little girl frocks, and sang "What Do I Care," very pathetically, and very humorously. Then they sang a little song entitled, "We're Going to Be Gold-diggers," and when they came on the stage, one carried a pick and the other a shovel, and they both wore miner's caps, and carried a sack to put the ore in. Their harmony was of the tingling variety that every body can sit and listen hours to, and they sang with so much ease that it didn't seem possible that they could be heard beyond the foot- lights, yet their voices just floated to every nook and corner. A tap-toe dance par excellence, in fact, we can't remember having seen anything like it, was put on by Dick and Edith Barstow. On their toes every minute, running up and down stairs and not losing a beat. A most marvelous exhibition of skill and talent. It must have taken years of practice to perfect it, and the applause they received was ample (we hope), for all the time and strain it to took to learn to do it well. If we had a score board, we'd put them down at 100 per cent, and more, if we only knew what it was. Mark then sang "Waiting for Ships That Never Come In," and did he sing it. The audience was motionless from the time he opened his mouth until he closed it at the end of the song. When he pointed and said "see the ships," well, it just seemed as though there they were, and you could almost hear the lapping of the water as it was sprayed up above the bows. Much credit for an excellent show goes to Mark. Rome and Gaut, the "tall and short of it," put on about fifteen minutes of plain foolishness that drew (plenty of laughs. It seemed like all legs and no legs, and the dances they did — -well, there's no need to try and describe them because that would be im- possible. Needless to say they were well received. The grand finale found all the acts on the stage, doing their bits, and the curtain fell on an anni- versary show that deserved every bit of that title, and made the word anniversary mean something. Chicago Tivoli Week Ending October 2 Frankie Masters presents "Hotter 'n' Hot" as this week's offering. The show has everything from aero- batics to dancing to singing and Frankie has on important part in almost every number. He always manages to dig a few additional laughs out of every act that the other performers couldn't find. As the curtain rises, the Lambert Ballet dances out to the tune of "Dream Lover," a number played by the stage orchestra. Then Masters steps forth and sings "Swinging in a Hammock." His mellow tenor voice gets hearty applause. Frankie has certainly en- trenched himself in the hearts of the southside Chicago youngsters. Eddie Knoll, the male portion of the Lambert unit, draws a good reception with his handsprings and cartwheels in a solo dance. To illustrate how "Swinging in a Hammock" would be sung abroad, Masters has his footers give Irish, Spanish, Scottish and German versions, and finally Chicogo's own way of playing it, which he inter- prets as "hot." A beautiful fan dance by the Lambert dancers, in Japanese costume, serves to introduce the Kanazawa troupe, a set of five Jap acrobats. They toss each other about with an abondon that shocks the audience but draws a big hand. A few intentional mishaps are thrown in to make the stunts more interesting. In their last stunt Masters, always willing to help out, steps in to show the Japs how it should be done and gets himself considerably mussed up. Dalton and Craig, male and female dialog come- dians, give an act that goes over fairly well, but would be much better if cut down to half the length. It takes them too long to get started, but when they do the humor is rather lively. They must have been on the stage fully 15 minutes. During the last five minutes they were good. The rest of the time it was just flabby slapstick, Lillian Roth, the screen star who is bringing the smiles at the box office with her personal appear- ance this week, sings four numbers, the best being "Lowdown" and "Sing You Sinners." She is well received. For an encore she puts on a wrestling match, with Frankie as her worthy opponent. Masters gets a bit the worst of it. In fact, he drops to the canvas but rises radiating with exhiliration. This throws the crowd into guffaws of laughter. A group of girls who could stand more drilling on their steps form a half circle about Frankie and sing and dance "Okay Frankie." The Three Novel- ettes chime in on another song for the finale. Emil Vandas directs the Tivoli orchestra in the feature, "The Soloist." "You Can't Go Wrong With Any Feist Song" IF I HAD A GIRL LIKE YOU DOWN THE RIVER OF GOLDEN DREAMS THE SONG WITHOUT A NAME AROUND THE CORNER IT HAPPENED IN MONTEREY A BIG BOUQUET FOR YOU WHY HAVE YOU FORGOTTEN WAIKIKI WHAT'S THE USE SINCE MAGGIE BE- CAME MARGUERITE I WONDER WHATS BECOME OF SWEET ADELINE FORGIVE ME THE WALTZ YOU SAVED FOR ME I'LL BE BLUE JUST THINKING OF YOU mm Leo Feist, Inc 56 Cooper Square New York, N. Y. 54 EXHIBITORS HERALD -WORLD October 4, 1930 Baby Console Idea Aids Program; Put Over By Ron and Don {Continued from page 50, column 1) phone record was used along with the or- gans, and the orchestra joined in. For atmosphere charged hammers, which pro- duced electric sparks when they struck the anvil, were used. Opening at the Portland house with "How Do You Do, Everybody, How Do You Do," they swung into a parody on the popular tune, entitled "Our Fate Is in Your Hands," then played "In the Air," "Count- ing the Stars Alone," "Honey" and "Tiptoe Through the Tulips. The initial presenta- tion established the team with a bang. Atmosphere Is Stressed In all of their offerings the team uses slides and stresses atmosphere. A large measure of Ron and Don's success can be attributed to the unique manner in which they project their personalities into their offerings, each of which is built on a central idea. The Baby Console, which is said to be the smallest playable organ in the world, and is less than 36 inches in height, breadth, or depth, adds individuality to the pro- grams. The small instrument was built according to the team's specifications and was introduced to showgoers Feb. 16, 1929. It is connected to the main organ by a cable 185 feet long and through an intri- cate system of wiring the whole range of the four manual organ is available. Ten combination pistons, directly above the keys, make change of tone color possible. An example of the scale of size of the "Baby" is the dimensions of the pedal key- board for the feet. The pedals are just 1^4 inches over all, while the ordinary pedal rises some 9 inches off the floor. Makes for Versatile Programs Enough time has now elapsed to prove the Baby Console of lasting value. It makes more versatile programs possible and the movableness is a feature especially use- ful in the Saturday morning Organ Club programs. The club, which was organ- ized at the Seattle last fall, has proved a decided boon to the box office. About a thousand children come every Saturday morning and gladly pay their dimes. Con- tests of all kinds — dancing, singing, playing various instruments and recitations, in RADIO SURVEY For Week Ending September 26 Through Radio Stations WJZ, WABC, WMCA, WEAF, WOR New York City Times 1— "If I Could Be With You One Hour Tonight (Remick) 29 2 — "Confessin' That I Love You" (Ber- lin) 28 3— "Go Home and Tell Your Mother" (Robbins) _ 27 4— "Bye Bye Blues" (Berlin) 25 5 — "Little White Lies" (Donaldson, Douglas and Gumble) 24 6 — "Just a Little Closer" (Robbins) 21 7 — "My Bluebird Was Caught in the Rain" (Berlin) 21 8— "Don't Tell Her What Happened to Me" (DeSylva, Brown & Hender- son) _ 21 9 — "Somewhere in Old Wyoming" (Joe Morris) _ 2 1 10 — "Loving You the Way I Do" (Sha- piro, Bernstein) 20 Week Ending September 6 From Radio Stations WJZ, WMCA, WABC, WEAF, WOR From 6 until Closing Times 1 — "Little White Lies" (Donaldson, Douglas & Gumble) 31 2— "I Still Get a Thrill" (Davis, Coots & Engel) „.._ _ _... 28 3 — "Confessin' That I Love You" (I. Ber- lin) _ _ 28 4 — "Oh, How I Cried the Morning After" (Green & Green) _ _ 26 5 — "What's the Use" (Leo Feist, Inc.).- 26 6 — "So Beats My Heart for You" (De- Sylva, Brown & Henderson) „ 26 7 — "Just a Little Closer" (Robbins) _... 25 8 — "Good Evening" (Davis, Coots & Engel) ..._ _ 25 9 — "Bye, Bye, Blues" (I. Berlin) 25 10— If I Could Be With You"— (Remick).. 25 which the children vie for prizes — and com- munity singing, are on the bill. Ron and Don are now organizing an Organ Club in Portland, and it is expected that the young fans will become as attached as did the Seattle boys and girls who tear- fully turned out by the hundreds to bid the team farewell. Plantation Nite Club at San Antonio Reopens (Special to the Herald-World) SAN ANTONIO, Oct. 2. — The Plantation Nite Club on the Somerset Road reopened today under the management of Rolla Estes, with an array of stage and screen entertainers which includes : Jack and Betty Baker,, formerly with George Olson's Jungle Inn of Hollywood, California ; Dolly Sterling, comedienne of Warner Brothers' Hollywood Studios ; William Ritchie, a former master of ceremonies on the Publix Circuit, will act in a similar capacity, and Russell Lewis and His 10 Monarchs will provide the music for the floor show numbers. There are two shows of vaudeville nightly. Lucky Strike Orchestra on Air 3 Times a Week The Lucky Strike dance orchestra, under the direc- tion of B. A. Rolfe, has inaugurated a third weekly appearance over the NBC network in addition to the two which it formerly made each week. The new program is scheduled for Tuesday eve- nings at 10:15 o'clock, eastern standard time, com- ing from Station WEAF, New York. The other two weekly programs are given on Thursday and Saturday evenings. Organist Presents Recital Of Own Compositions (Special to the Herald-World) OAKLAND, Cal., Oct. 2.— Baron Hartsough, or- ganist at the Fox T. & D. theatre here proved a drawing card by presenting a concert of some of his original compositions. The offering was fea- tured under the title of "My Song of Spain," with an orchestra arrangement by Peter Brescia, musical director of the theatre. The lyrics were by Elliston Ames. Report Shubert House to Use Publix Units (Special to the Herald-World) PHILADELPHIA, Oct. 2.— It has been reported that Keith's Chestnut Street theatre, a legitimate house controlled by the Shuberts, will play Para- mount product, with Publix units and a stage band. It has a seating capacity of 2,000 seats and will be in direct opposition to the Earle. a Warner theatre, only a block away. Rex Mayne Makes Change Discontinue publix Office (Special to the Herald-World) SAN ANTONIO, Oct. 2.— Rex Mayne, Vitaphone recording artist and formerly master of ceremonies at the Gunter Nite Club, is now serving in a similar capacity at the Shadowland Night Club, cabaret- resort featuring Miss Julia Garity, blues singer, in the floor show. (Special to the Herald-World) CLEVELAND, Oct. 2.— The Publix branch office here has been discontinued, having become consoli- dated with the office in Buffalo, N. Y. Clayton Bray, booker, has been transferred to the Denver office of Publix. (**) CHARLIE CRAFTS Acclaimed by Press and Public CHICAGO'S Favorite Master of Ceremonies Afi^ 2 Years at the Capitol and Avalon Theatres Now at the Publix Ace House 1 * i 1 Pp Oriental Theatre Indefinitely Chicago October 4, 1930 EXHIBITORS HERALD-WORLD 55 BEST SELLERS Week Ending September 27 No. i "Little White Lies" — (Donaldson). No. 2 "When It's Springtime" — (Villa Moret). No. 3 "Betty Co-Ed" — (Carl Fischer). No. 4 "Dancing zvith Tears"- — (M. Witmark). No. 5 "Kiss Waltz"— (M. Witmark). "Somewhere in Old Wyoming" — (J. Morris). "If I Could Be with You" — (Remick). "Moonlight on Colorado" — (Shapiro). No. 6 "Confessiu' That I Love You" — (Ber- lin). "Bye Bye Blues" — (Berlin). No. 7 "Just a Little Closer" — (Robbins). "Down the River of Golden Dreams" —(Feist). "Swinging in a Hammock"- — (Berlin). "Go Home and Tell Your Mother" — (Robbins). "Gee, But I'd Like to Make You Happy"— (DeSylva). "When the Organ" — (Santty). "Stein Song" — (Carl Fischer). "You Brought a New Kind of Love" — (Famous). "US AND COMPANY"— (Leo Feist, Inc.)— A cute idea that is written up great. In these days of mergers here is a new one and what's more there are no shares for sale. It's a closed corporation. Words and music by Steve Nelson, Johnny Burke and Jesse Crawford. * * * "DON'T TELL HER WHAT HAPPENED TO ME" — (De Sylva Brown & Henderson) — A beautiful song by this hit combination. A powerful lyric and a great tune. Looks like another "Broken Hearted." By B. G. De Sylva, Lew Brown and Ray Hender- "TRAV'LIN' ALL ALONE"— (Harms, Inc.)— A big thought in this song. A sort of spiritual but still different. Will be great for the better class singers. Words and music by J. C. Johnson. * * * "MY BABY CARES FOR ME"— (Donaldson, Doub- les & Gumble) — A hot tune by a master of this type. Is in the new Eddie Cantor picture, "Whoopee." This picture, from all reports, is in the bag so this song should go a long ways. Music by Walter Don- aldson, words by Gus Kahn. * * * "THIS IS A NIGHT MADE FOR LOVE"— (Harris & Newman) — A local firm publishes this song and the man who wrote it also started it selling. Is commercial and has some real merit. Words and music by Herbie Kay and Ros Metzger. * * * "JUST A LITTLE DANCE, MAM'SELLE"— (Irv- ing Berlin, Inc.) — A cute French idea that remands one of "Danger in Your Eyes, Cherie." Words by Chas. O'Flynn and Ben Gordon, music by Pete Wendling. i~r'& QlJALIf} $ 111 DIE CO-. 6 IEVIUMKE M, CHIICAOO. ORGAN SOLOS HARRY ZIMMERMAN (Belmont Chicago) was greeted with applause again when his name was flashed on the screen for the opening of his last week's solo entitled "Experiments" showing that the audience anticipate his offering each week. His first numbers were "Just a Little Closer" and "There's Danger in Your Eyes, Cherie." Then followed an experiment with the girls to find out which class of girls sang the loudest — blondes, stenographers, clerks, etc. Then followed the boys test — salesmen, boot- leggers, real he men, etc., to the tune of "Sweet- hearts on Parade" that seemed to tickle the audience. The next experiment was to 6ee whether the audience could sing "Constantinople" without the aid of the organ. They tried but failed and Harry broke in with the organ. Following this the audience was asked to sing Constantinople backwards with gags interspersed that supplied much comedy. Harry closed his solo with "If the Nightingales Could Sing Like You" and the audience went wild applauding well into the short subject that was flashed on the screen. If at all possible he should have taken an encore, but leaving them wanting once in a while Is a 'wise move so some show men say and there is logic in those words. JACK MEYER (Brooklyn. N. Y., Fox Carlton) presented an entertaining novelty called "A Popu- lar Song Parade," which was a review of songs of today, yesterday and tomorrow. Meyer has the happy faculty of easily making friends, and it ap- pears that everyone coming to this house are per- sonal friends of his, inasmuch as, when attending in the rear of the house, nine-tenths of the patrons greet him by his first name. Consequently, when his organ solo goes on, Meyer does not have to spur them on, because they seem naturally to get right in to the spirit, and sing as if their lives depended on it. Meyer offered seven or eight songs for his audience to sing this week, which included : "Swinging in a Hammock," "By All the Stars Above You," "Where Can You Be?" "When You're Smiling," "Just a Little Closer," "Piccalo Pete," "Nobody Cares If I'm Blue" and "Bye Bye Blues." HAL PEARL (Sheridan Chicago) has some of the cleverest 6tunts and some of the best special material that I have ever seen. "Fall Foolishness" is the title of the solo that I have in mind dealing in the pass- ing of Summer and the coming of Winter. Some of the numbers used were "Kiss Waltz," "Exactly Like You," "Little White Lies," and "My Wild Irish Rose." Then using the number "Let Me Call You Sweetheart" he instructed the audience to sing the words loudest thaH were larger than the rest on the slide, this proved more than amusing to the audience. The next novelty was written around the tune "Around the Corner and Under the Tree," sub- stituting the saloon of the old days for under the tree and injecting a lot of comedy. He closed the solo with "You Brought a New Kind of Love to Me" and should have taken an encore. His popu- larity here is increasing each week. BOB WEST (Brooklyn, N. Y., Fox), the cheer- leading master of the organ, is back after a very successful six weeks at the Fox, Washington, where he made just as many friends as he has in this city. (From the tremendous ovations given him at each performance one would think he is the fair-haired boy of this town, and we guess he is.) West has taken hold of the reins just where he left off six weeks ago and for his return solo offers one of those spontaneous, happy, entertaining novelties which this audience likes so well. It is called "Hello Pals," and s Lewis Manne Butler, Inc. MUSIC PUBLISHERS 54 W. Randolph St., Chicago, 111. Now in the East with the Sensational Hit of the West "What a Fool I've Been" (To Believe in You) Now in New York City EDDIE LEWIS Located at the Somerset Hotel Make Certain You See Him WEEK ENDING SEPTEMBER 27 No. i "Little White Lies" — (Donaldson, Douglas & Gumble). No. 2 "Springtime in the Rockies" — (Villa Moret). No. 3 "If I Could Be With You" (One Hour Tonight) — (Remick). No. 4 "Betty Co-Ed" — (Carl Fischer). "Dancing With Tears in My Eyes" — (M. Witmark & Sons). "Kiss Walts"— (M. Witmark & Sons). No. 5 "Down the River of Golden Dreams" (Leo Feist). "I Still Get a Thrill" — (Davis, Coots & Engel). "So Beats My Heart For You" — (DeSylva, Brown & Henderson). No. 6 "Moonlight on the Colorado" — (Sha- piro, Bernstein). "Somewhere in Old Wyoming" — (Joe Morris). "What's the Use"— (Leo Feist). "Swingin' in a Hammock" — (Irving Berlin). No. 7 "Confessin' That I Love You" — (Irving Berlin). "Just a Little Closer"- — (Robbins Mu- sic Co.). "Don't Tell Her What Happened"— (DeSylva, Brown & Henderson). "You Brought a New Kind of Love to Me" — (Famous). "My Future Just Passed" — (Famous). No. 8 "When the Organ Played at Twilight' — (Santly Bros.). "I'll Be Blue Just Thinking of You" — (Leo Feist). "I Don't Mind Walking in the Rain" — ■ (Forster). "If I Had a Girl Like You" — (Leo Feist). "Old New England Moon" — (Irving Berlin). "Stein Song" — (Carl Fischer). is a medley of "singable" songs including the fol- lowing: "Sing You Sinners" (special version), "Ro- Ro-Rolling Along," "Dancing With Tears" (also special), "New Kind of Love," "Happened in Mon- terey," "Let Me Call You Sweetheart," "Swinging in a Hammock," a tongue-twister about "Sea Shells," to the tune of "Tiptoe Through the Tulips" and a final chorus of "New Kind of Love." Bob peps up the audience with clever gags and clever talk after each song, and most of all really entertains them. PRESTON SELLERS (Oriental Chicago) gave a clever little solo of seven numbers which were in the form of a travelogue, the whole scheme being a travel tour entitled "See America First," and which included nearly all of the country. The first slide was projected on the screen which, supplemented with moving pictures, gave the impression of being on a train, and was called, "Bye Bye Blues." Then came New York with "East Side, West Side," after which the train reached Miami in a hurry, where they were playing the "Kiss Waltz" in the Cocoa- nut Grove. Then through the Everglades to the tune of "Chloe" to Denver, where it was "Springtime in the Rockies." After leaving there, the tour got to Reno as "Little White Lies" were being played, and finally back to Chicago to the grand tune of "Highways Are Happy Ways." Everybody liked it, and they sang in a manner left no doubt in anyone's mind. 56 EXHIBITORS HERALD-WORLD October 4, 1930 CLASSIFIED Advertising Ten cents per word, payable in advance. Minimum charge, 301 $1.00. Copy and checks should be addressed Classified Ad Dept. Exhibitors Herald- World, 407 So. Dearborn St., Chicago, 111. The Recognized National Classified Advertising Medium Mail Order Bargains WE UNDERSELL THEM ALL— BRAND NEW MERCHANDISE— FACTORY TO YOU. Acoustical Felt, 29y2c sq. yd.; Theatre Plush Carpet, $1.19 per yd.; Duvetyn Fireproof Drapes, 49c sq. yd.; W. E. Approved Sound Screens, 39c sq. ft.; Sound Mixers, $19.50; Sound-On-Film Heads, $198.50; Photocells, $14.95; G. E. Exciter Lamps, 98c; Optical Systems, $29.50; Head Amplifiers, $29.60; Vt, h. p. Synchronous Motors, $29.50; Turntables with Resynchronizer, $49.50; Samson-Pam 19 Amplifiers, $69.15; Audak Tuned Pickups, $33.95; Standard Audak, $17.95; Wright-DeCoster Horns, $17.64; Giant Exponential Utiits, $46.35; Constant Faders, $13.90; Jensen Speak- ers, $17.80; Exponential Horns, $48.80. Bargains, Demonstrators, Rebuilt Booth Equipment, Projectors, Arcs, Rectifiers, Lens, etc. Write us your needs. Address Service-On-Sound Corporation, 1600 Broad- way, New York City, New York. TWO PERFECTION LOW INTENSITY LAMPS $225.00. General Electiic low intensity generator $175.00. Two Simplex rebuilt double bearing ma- chines like new with Perfection low intensity lamps $850.00. With new Strong Junior low intensity $997.50. One Powers 6B, rebuilt with new Vitadisc turntable, Samson amplifier, two speakers everything complete for sound $375.00, with Powers mazda lamphouse and regulator $450.00. Sound on film heads complete for Powers or Simplex $500.00 Vitadisc turntables complete with pickups and fader $75.00. Samson Pam No. 39 amplifiers $75.00. Large 54 H. P. Fidelity synchronous motors $50.00. Audak professional pickups $37.50. Exciter lamps $1.25. Mazda regulators $37.50. Half size lenses $25.00. New matched quarter size lenses a pair S19.50. Sure fit parts for Simplex and Powers discount 10%. National Carbons discount 10%. Recifier tubes 15 ampere for Strong or any 30 ampere rectifier $13.50. Da-Lite Screen coating large bucket $3.50. Low intensity mirrors 7 in. $6.00. 8 in. $14.00. Mazda projection globes for any machine discount. Devry sound machine 16mm with films and records $150.00. Write or wire us your needs. Oldest independent theatre supply house in America. You take no chance when you buy from the Western Motion Picture Company, Danville, Illinois. Theatres for Sale or Rent RENT THEATRE— PERFECT SOUND. County seat town. Closest competition 65 miles away. Have to see location to appreciate deal. Talking eauipment for sale. Address Post Office Box 241, Santa Rosa, New Mexico. THEATRE FOR SALE— 750 seats, Northern Indi- ana town of 6,000 population. Sound equipped. New projectors, rugs and decorations. Long lease. Clears $1,000 monthly. Good reason for selling. $12,000 cash, balance terms. Address Albert Goldman, 1402 Mailers Building, Chicago, Illinois. PROFITABLE SALES AND PURCHASES OF THEATRES quickly arranged. Address Albert Gold- man, 5 S. Wabash Ave., Chicago, Illinois. FOR SALE— ONLY PICTURE SHOW IN TOWN of 1,800 population. Talkies, for sale at a great sacrifice, must be sold before Oct. 1st. Ad"lress Box 505, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, Illinois. FOR SALE— ONLY MODERN THEATRE WITH SOUND in radius of 40 mile?: 660 seats: Sunday town. 6.500; Southeastern Nebraska. Address Box 507, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, III. THEATRE FOR SALE— R. C. A. equipment, 500 seats, would take partner. Address F. C. Phillips, 1523 North Saginaw St., Flint, Mich. FOR SALE— THEATRE FAST GROWING TEXAS TOWN 3500, no competition, good sound, clearing $600 month. Requires $5000 cash to handle. Save stamps if you have not this amount. Address Box 508, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, 111. FORCED THEATRE SALE— Fireproof, new, modern, neighborhood theatre. Good location. Near- est theatre one mile. City of 80,000 population. Bargain price. Unless you have $10,000 cash, don't reply. Address Warren D. Jennings, Attorney, 43 Washington Ave., Endicott, New York. Theatres Wanted WANTED— TO BUY OR LEASE, THEATRE IN Northwest or Western State. Population over 5,000. Give full details in first letter. Address Box 503, Exhibitors Herald- World, 407 S. Dearborn St., Chi- cago, Illinois. WANT TO RENT— SILENT OR TALKIE theatre in town over 4,000 population. Give full details in first letter. Address Box 483, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, Illinois. BEFORE YOU BUY A THEATRE, CONSULT US. Profitable houses always on hand. Address Al- bert Goldman, 5 S. Wabash Ave., Chicago, Illinois. WANT TO RENT TALKIE THEATRE, EQUIPPED. Town of 5,000. No opposition. Ad- dress Box 496. Exhibitors Herald-World, 407 S. Dearborn St., Chicago, Illinois. Positions Wanted AT LIBERTY— EXPERIENCED MANAGER & ADVERTISING MAN— A go-getter. Age 33; can take complete charge — Wife and I "know our stuff" — Honest, sober, reliable. Make offer — prefer West. Address Box 504, Exhibitors Herald- World, 407 S. Dearborn St., Ch'icago, 111. HOUSE MANAGER NOW EMPLOYED DE- SIRES CHANGE, preferably with chain. Present position for 15 months. College graduate, age 23, married, thoroughly experienced in advertising and exDloitation. Can take complete charge or onen house. Address Box 509, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, 111. ARIZONA— NEW MEXICO EXHIBITORS— A YOUNG MAN, experienced sound projectionist de- sires change — best of reasons — exceptional references willing to work full or part time. Address E. F. Stahl, c/o the Kaufman theatre. Montpelier. O. OPERATORS POSITION. Ten years experience. Sober. Married and steady. Will go anywhere. Ad- dress Box 506. Exhibitors Herald-World, 407 S. Dearborn St., Chicago, Illinois. PROJECTIONIST— Al—L O N G EXPERIENCE ALL machines and sound. Address Fred T. Walker, 2291 Milwaukee Ave., Chicago, Illinois. ATTENTION, THEATRE OWNERS Specially trained managers, theatre advertising men, theatre service men, available for employment at short notice. No service charges. Address Theatre Managers In- stitute, 325 Washington St., Elmira, New York, Equipment for Sale FOR SALE — 150 square yards quarter-inch acoustic felt, 50c per yard, f.o.b. One Bell & Howell Induc- tor Compensator, 220 volts, 60 cycle, 40-60 amperes- Address John A. Greve, Rio Theatre, Oak Creek, Colorado. FOR SALE — Minusa Sound Screen, 12 x 16, with frame. Two 4.90 series 3 Super Lite Lenses, been used sixty days, 70 ampere General Electric Generator, price reasonable. Address Liberty Theatre, Provi- dence, Rhode Island. FOR SALE — Simplex machine, Peerless lamp and rectifier. Used only three months, excellent condi- tion. Address E. B. Hunt, 624 Fourth Street, W. Pittston, Pennsylvania. ONE PACENT DISC TALKING EQUIPMENT IN PERFECT CONDITION— for $600.00 cash. One extra good Simplex only slightly used for $400.00; one Simplex, good condition, for $300.00; one Powers 6B including GE Mazda unit for $200.00; one Re- produce Pipe Organ for $150.00. Address Royal Theatre, Arkadelphia, Arkansas. FOR SALE— ONE PHOTOTONE PRACTICALLY NEW. With 75 records, $250.00. One Compensator Arc in very good shape, $25.00. Address Pastime Theatre, Loreauville, Louisiana. MOVIEPHONE TALKING PICTURE EQUIP- MENT FOR SALE. Two machines including two stage amplifying horns and one booth horn set up for Powers 6A and Simplex Machines. Sale on account expired lease. Price complete, $450. Address C. O. Littlefield, Whitman, Mass. . BARGAINS IN NEW AND USED EQUIPMENT. Disc talking equipment, double channel amplification special synchronous motor drives, cheap for quick sale. Lenses, reels, film cabinets, screens, at big discount. Used Powers and Simplex projectors. 3 unit ticket register. Butterkist Popcorn machines. Proportional Movietone apertures cheap, Write your needs. Can save you money. Address Box 511, Ex- hibitors Herald-World, 407 S. Dearborn St., Chicago. 111. ADDITIONAL CLASSIFIED ADVERTISING ON FOLLOWING PAGE October 4, 1930 EXHIBITORS HERALD- WORLD 57 TEN POWER THEATRE MACHINES AND DE LUXE MOTIOGRAPH, $85.00 each. Portable Zenith projectors. Edison Underwriters, New De Vry suit- case machines and standard De Vry movie camera. 300 reels of film. Clearance sale lists. Address Na- tional Equipment Co., 409 West Michigan St., Duluth, Minn. FOR SALE — New Roth Multiple Arc Generators, Double 20, $275.00. Double 25, $310.00. Double 30, $410.50. Double 75, $615.00. Send for literature. Western Motion Picture Company, Danville, Illinois. BIG BARGAINS— Re-built Simplex Motor Driven Machines with type "S" Lamp Houses with late type flat belt friction drive speed controls, $300.00 each. Re-built Powers 6 B Motor Driven Machine, $235.00 each. Re-built Powers 6 A, $115.00 each. Deluxe Motiograph machine, $225.00 each. Big stock of re- built exhaust and oscillating fans for DC and AC current. Generators, all makes, ticket selling ma- chines, film containers, etc. All at bargain prices for immediate shipment. Write for bargain list. Illinois Theatre Equipment Co., 1150 South Machigan Are., Chicago, Illinois. FOR SALE— TWO SETS OF TALKIE TURN- TABLES— One set for Simplex with motors and pickups, $150.M. One set for Powers or Simplex with pickups, $75.00. Address W. T. Zimmerman, Warrenton, Missouri. Stationery FOR SALE — 2 Powers 6A Machines, Mazda equipped, $100 each; 225 Veneer Seats, $100; New Phototone, 100 records, $175; sell separately or take all with wiring, decorative lamps, etc., $400 Every- thing in good shape. Address D. B. Dyer, Grover Colorado. PACENT DISC MACHINES COMPLETE OR PARTS— Will sell cheap. Address Community Thea- tres, Inc., 530 Wisconsin Ave., Milwaukee, Wise. THEATRE EQUIPMENT, new and used. Opera chairs, projectors, screens, generators, rectifiers, re- flecting arc lamps, etc Write for bargain list and catalog Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. FOR SALE— Reflector Arc Lamps and accessories, also guaranteed rebuilt Powers 6-A and 6-B and Sim- V^a ?CaxT^ ^St Pric"- Write J°sePb Spratler, 12-14 E. Ninth Street, Chicago, Illinois FOR SALE— CHEAP— Several sets Moviephone Equipment. Perfect condition. Address Columbia Amusement Co., Inc., Paducah, Kentucky. ™™£cCO?VIPLETELY REBUILT SIMPLEX MA- CHINES with double bearing movements and Ash- craft low intensity lamps for $1000. Address Box 510, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, III. THREE REBUILT $500 AUTOMATIC ARC CONTROL arc spotlamps, 100 ampere, at $250 each. Address Box 512, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, 111. FOR SALE— AT A BARGAIN— Two Silver-Mar- shall 690 Amplifiers. One Peerless and one Silver- Marshall Speaker. One Wright-DeCoster 107 Speaker. One Wright-DeCoster 7 Directional Horn. Two Audak Professional Pickups. Two Erla Pickups. Two Moviephone Turntables with drives. Two 1014- inch Magnavox Speakers. 1000 feet of 54 -inch West- Felt. 300 veneered seats. Write or wire L. E. Palmer, Postville, la. Will Trade — Equipment WILL TRADE— STANDARD DEVRY MOTION- PICTURE CAMERA for pair Simplex Mazda Lamp- houses with regulators. Address Diamond Theatre, Lake Odessa, Michigan. "NEARGRAVURE" ("Neargravurembosso" plate- less embossing) process. Special Neargravure 250 envelopes, 500 8J4x7*4" letterheads $3.33, or 8^4x11" $4.44, postpaid. Sollidays, EXH-124, Knox, Indiana. Equipment Wanted USED DISC EQUIPMENT for Powers Projectors, must be reasonable. Address Alamo Theatre, Plain- field, Illinois. WANT SEVERAL SIMPLEX MECHANISMS in good or poor condition or incomplete. Address Pred- dey, 187 Golden Gate, San Francisco, California. WANTED— GOOD USED DRAPES. Send price, sizes, colors in first letter. Address Silver Hill theatre, Oshkosh, Nebraska. WANTED TO BUY— At best cash prices, Simplex Projectors — Mechanism or complete machines. Ad- dress Joe Spratler, 12-14 East Ninth St., Chicago, Illinois. WANTED — Peerless or Simplex projectors, also Strong reflector arc lamps. State price, condition and number of machines. Will pay cash, or one- third down and balance C.O.D. Address Box 337 Exhibitors Herald- World, 407 S. Dearborn Street, Chicago, Illinois. HIGHEST PRICES paid for used opera chairs, projection machines, etc. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. WANTED— GOOD SIMPLEX PROJECTOR. Ad- dress Ben Brinck, West Point, Iowa. Managers* Schools Chairs for Sale FOR SALE— 1000 Upholstered Squab Seats, Panel Backs covered in imitation Spanish Leather, $2.00 each; 500 Upholstered Chairs with Squab Seats, cov- ered with imitation Spanish Leather, Veneer backs, $1.80, each; 1500 Used 5-ply Veneer Chairs, $0.90 each. Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. 1500 High Grade Heywood-Wakefield Spring Con- structed Chairs covered in imitation Spanish Leather; 500 Andrews Spring Constructed Panel Back Chairs in imitation Spanish Leather; reasonable prices. Illi- nois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. FOR SALE— 325 THEATRE CHAIRS. Used about three years. Like new. Leather upholstered box spring seats, figured velour backs. Address Strand theatre, Platteville, Wisconsin. OPERA CHAIRS FOR SALE— SIX HUNDRED LIGHT Veneered chairs at very reasonable prices. Address Windus Bros., Johnson City, N. Y. OPERA CHAIRS, seats and backs for all makes, five ply, at prices that save you money. Jobs in new and used chairs. Address Redington Company, Scranton, Penna. BIG BARGAIN in used Opera Chairs, 600 up- holstered, 800 veneer. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. 500 3 and 5 ply chairs, extra bottoms, $1 each. Address E. Van Hyning, Iola, Kan. WANTED THEATRE EMPLOYES to learn mod- ern theatre management and theatre advertising. The Institute's training leads to better positions. Write for particulars. Address Theatre Managers Institute, 325 Washington St. Elmira, N. Y. Films for Sale BIG STOCK OF WESTERNS, SERIALS, CAR- TOONS AND COMEDIES priced low for quick sale. Write at once for our list if you are in the market to buy for CASH. Address Security Pictures, Film Exchange Building, Omaha, Nebr. COMEDIES, ACTION, WESTERN and Sensa- tional Subjects at lowest prices. Perfect condition film. List. Address Colonial Film & Supply Co., 630 Ninth Ave., New York, N. Y. Projector Repairing BEST SHOP for repairing projection machines. Prompt service, reasonable prices. Address Movia Supply Co., 844 Wabash Ave., Chicago, Illinois. SKILLED MECHANICS, specialized tools, and a shop equipped for but one purpose can offer you nothing but the best in repair work. That is what I have, and I can offer you the best in the overhauling of your motion picture machinery equipment. One of the oldest repair men in the territory, and serving some of the largest houses. Relief equipment fur- nished free. For results bring your work to Joseph Spratler, 12-14 E. Ninth St., Chicago, Illinois. Side-Lines SIDE-LINE — Sell new deodorizing theatre perfume, "Per-Fu." Cpmes in cubes — disseminated by electric- ity in theatre ventilating system. Perfumes several shows for few cents. Replaces costly disinfectants, sprays. National advertising now starting. Liberal commissions, easy selling plan, sure repeats. All cor- respondence confidential. Write West Coast Perfume Co., 6331 Hollywood Blvd., Hollywood, Cal. Miscellaneous THEATRE ADVERTISING— FLASHY 3x8 BILLS: 1,000, $1.00; 5,000, $4.25, postpaid. King Shoprint, Warren, Illinois. BANNERS— 3x10 cloth, $2.00; paper, $1.50. Scen- ery— Lobby-Cards. Address Pueblo Sign Shop, Pueblo, Colorado. THEATRE LOBBY FRAMES — Manufacturer t» you. Low cost. Address Gem Frame Company, 2805 Brighton, Kansas City, Mo. TRAILERS ON ALL FEATURES. Reasonable rentals. Address Worldscope Service, Box 4673, Kansas City, Mo. 58 EXHIBITORS HERALD-WORLD October 4, 1930 w THE VOICE OF THE INDUSTRY LETTERS FROM READERS Don't Make 'Em Any Better HERE ARE COMMENTS ON A FEW pictures I have used lately : Loving the Ladies (RKO), a fairly good picture but not the entertainment of "Seven Keys to Baldpate." The River (Fox), another good one by Farrel and Duncan. Alias French Gertie (RKO), not much to it. You won't miss very much if you don't see it. Thunder (MGM), one of the best Chaney pictures I have shown. Shooting Straight is a good program picture. Christina (Fox), Lone Star Ranger (Fox), and City Girl (Fox) are all mighty fine pictures, and don't be afraid to step on them. If they don't satisfy, there's none that will, as they don't make them any better. Case of Sergeant Grischa (RKO) is a box office flop from start to finish. Nothing but a lot of film wasted. — James Graff, Photoplay theatre, Havensville, Kan. No Draw, Says Hancock HERE'S ANOTHER PICTURE I WOULD like to report on — Sins of the Children (MGM). Why the producers go out and get these old stage stars with a broken dia- lect and foist them onto the public is more than I can tell. This Sins of the Children is about as poor a picture from the audience point of view as we have ever pla^-ed. It is the first time in some months that we have had walkouts, the last being another Metro picture — Redemption, with John Gilbert. Laemmle commits the same error with Con- rad Veidt. They don't mean a thing to the average audience. No draw at the box office. Louis Mann may be a draw in the legitimate stage but he is a long way from it in pictures. The average small town exhibitor has been in a tough spot this year and it looks a little brighter with good weather, but pictures must be good to hold them. — A. E. Hancock, Co- lumbia theatre, Columbia City, Ind. Three Outstanding Films WE RECENTLY HAD THREE OUT- standing plays, Flight (Col), So This Is London (Fox), and The Border Legion (Par). The Texan (Par), Son of the Gods (FN), and Untamed (MGM) were good. Melody Man (Col), Mexicali Rose (Col), The Golden Calf (Fox) were fair to good; Harmony at Home (Fox), and Sweethearts and Wives (FN) not so good, just will get by. So This is London caused more comment than any play we have had to date. People are wild about Will Rogers, especially the old* r people. This brought out people seldom seen in the theatre, and the Democrats came out strong. Everyone likes his droll ways and pithy sayings in their homely garb. They think he is a real old-time American of the old hickory flays. I wish Fox would give him other plays just like this, with Will discover- ing Germany, China, Japan, etc., and getting off his dry witticisms and take-offs, both on the country — in the title — and on ours. He is a mental as well as a box office tonic. Ralph Graves, Jack Holt and Lila Lee put Flight with a bang. It is as good as Wings. Richard Arlen, Jack Holt and Fay Universal's "Dracula" To Have Romance and Thrills (Special to the Herald-World) HOLLYWOOD, Oct. 2. — After puzzling for a week as to whether "Dracula," soon to be produced by Universal, should be a thriller or a romance, Carl Laemmle, Jr., and Tod Browning decided to make it both. Accordingly, Lewis Ayres, whose work in "All Quiet on the Western Front" brought him into real promi- nence, and Helen Chandler have been cast as the two lovers. As for the thrill portion, Louis Bromfield has written a screen adaptation of the novel by Bram Stoker which is said to preserve every possible thrill of the story. Bela Lugosi has been en- gaged to play Count Dracula, the role which he created on the New York stage, and Edward Van Sloan, also of the original cast, has been signed to play Van Helsing. Univer- sal chiefs expect "Dracula" to achieve a popularity equal to that of "Seventh Heaven." Wray make a fine trio in The Border Legion, and it's a dandy Zane Grey Western. The two-reel comedies in the talkies are nearly all perfectly rotten, regardless of the producer. The cartoon comedies, as a rule, are good. We played Metro's first Colortone one-reel, Manhattan Serenade. First half, aw- ful ! Last half, wonderful ! People walked out on the first part and missed the good part (Ziegfeld Follies in Technicolor). If you play this, cut out all but color sequence. A prize of $1,000 is offered for exhibitors telling us what is the exact plot of Sweet- hearts and Wives. I heard two old men on the sidewalk talking after the show. One said, "Bill, what was that darned thing about, any- how?" "I dunno," the other replied, "except someone stole a diamond necklace, but I never did find out who the critter was." And neither did I. — Philip Rand, Rex theatre, Salmon, Idaho. Educator Extols Technic Of "The Big House" (Special to the Herald-World) NEW YORK, Oct. 2. — Metro- Goldwyn-Mayer points out as an in- teresting sidelight on the success of the prison drama, "The Big House," the number of spontaneous tributes accorded the film by editorial writers, educators and others. One of them is a signed article in a California paper, called "I Visit the Big House," by Glenn Frank, president of the Uni- versity of Wisconsin, in which he terms the picture: "In its technical excellence, one of the triumphs of the talking screen." Through? Hope Not! I WANT TO SAY A FEW WORDS about the picture we are playing tonight. It's a Warner Brothers production under the name of Those Who Dance, and advertised by them as an underworld crime plot picture. This kind of paper advertising placed out in my lobby kills the interest of the picture long before it comes on my screen. In buying this kind of a picture and this kind of advertising I am buying something to ruin my business with. I am through, brother exhibitors, be- cause after all we say and do, and all we have said and all we have done in the past, the big producers still ignore our wants and give us what suits them. So it's up to you to fight. I will wait for results and still read what you have to say. I'll play the pictures as they come from now on, but my comments on them are at an end. — Walter Odom & Sons, Dixie the- atre, Durant, Miss. (P. S. — Excuse everything. I have done the best I could, and I want to thank you.) Not Western Stuff? HERE ARE SOME REPORTS I WOULD like you to have. Mountain Justice (U) — no wonder Ken got through with Universal, or Universal got through with him. This Moun- tain Justice is about the biggest piece of cheese to call a Western that ever came out of a studio. In the first place, it has a theme song and a barn dance. Can you beat that in an action Western? "I Was Seeing Nelly Home." Buffalo girls with a trick alleged Kentucky mountain vernacular. The feud between the Harlens and the McTavishes. Oh, Lord, what a bunch of tripe to put a bang-up good West- ern star in ! I think the Laemmle aggregation need some talent from outside the family. It looks that way from the 1930 product that we played, and their Westerns have been the one bet we could depend upon to make up for the beating we took on their 1930 product. — A. E. Hancock, Columbia theatre, Columbia City, Ind. Plaque Draws Attention WE ARE VERY GRATEFUL TO YOU for the valuable bronze plaque for good sound just awarded this theatre, and assure you that we consider same a great mark of honor. This plaque, now on display in our lobby, is attracting a great deal of attention from the general public, and we feel certain it will go a long way towards helping up the high standard of excellence in everything for_ which our house has been noted since its opening. Again thanking you, we are. — Henry F. Offutt, State theatre, Frankfort, Ky. Wants Disc Prints COULD YOU TELL ME, IF POSSIBLE, just why the so-called "ace" producers are giving the users of disc equipment only a bum deal in the matter of prints, and sometimes even sound? By this I mean, why do they insist upon sending sound-on-film prints (to disc users) that have been synchronized to discs? At times this practice becomes very dis- October 4, 1930 EXHIBITORS HERALD-WORLD 59 couraging to both projectionist and exhibitor. So far these producers have adopted it : Uni- versal, United Artists, World Wide, Radio, Paramount, and now along steps First Na- tional with the same system. We have been told by several exchange men that nearly twice as many disc users are served as sound-on-film. Would this alone not justify giving the disc user a true full-screen disc print, rather than to issue a combination print to serve both types of reproduction? This in the long run would be a distinct opportunity to better projection for both film and disc houses. Cost would probably be an alibi, but why? If the smaller producers, like Tiffany and Columbia, can afford it, why cannot the rest? Our sincere thanks are out to M G M, Fox, Tiffany and Columbia for their service to disc users in this respect. Wishing you continued success, with your wonderful trade journal, I remain. — Lester Borst, projectionist, Rivoli theatre, Two Rivers, Wis. Grateful for Plaque WE CANNOT FIND WORDS TO THANK you for the beautiful plaque you sent us. You don't know how much this means to us, to our employees, and to our patrons. We only wish we could do as much for you as this plaque will do for us. — S. Panora, Star theatre, New Milford, Conn. Camden, N. J., Has Fete as 20,000 RCA Employees Return (Special to the Herald-World) CAMDEN, N. J., Oct. 2.— City officials organized a huge prosperity parade here to hail the return of 20,000 RCA Victor em- ployees to their work. The program for the "back to work" celebration advertised Camden as the radio center of the world. State and city officials gave addresses, as well as several industrial leaders. E. E. Shumaker, president of the RCA Victor Company, declared in a speech that the business depression had forced cutting the organization down to less than 4,000 em- ployees during the spring and summer, but that there are now over 22,000 on the pay- rolls in Camden and more than 77,000 are employed by distributors and dealers, mak- ing a total of 100,000 who are receiving employment from the company. David Sarnoff, president of the Radio Corporation of America, spoke on the pros- perous future which he believes is ahead for the radio industry. The Victor Company here has stepped up its production 1,600 radio sets daily over the output two weeks ago. Under rapidly in- creasing production, the company is now turning out 4,600 a day. Spain Wants Talkers, But Where to Get Them? (Special from the Department of Commerce) WASHINGTON, Oct. 2.— Talking pic- tures are becoming increasingly popular in Spain, the number of silents shown in first and second run houses being exceedingly small. Exhibitors, however, are faced with the problem of procuring a sufficient num- ber of pictures in Spanish dialog. Showmen in that country are depending upon American production for a majority of_ their Spanish talkers, but these, it is said, are not expected to cover more than 25 per cent of the market demand. Sono Art Has "Three in One" (Special to the Herald-World) ROCHESTER, Oct. 2. - — Sono Art-World Wide had its pictures showing in three first run houses here during the same week. "Once A Gentleman" played the RKO Temple; "Blaze O' Glory' ' the Strand: and "Moulin Rouge" the Little theatre. Big Butter field's Circuit Signs Big 4 Westerns For Most of 80 Theatres John R. Freuler, Big 4 President, Plans Further Series of Six All- Talking Westerns (Special to the Herald-World) NEW YORK, Oct. 2.— Big 4 Film Cor- poration has announced that the W. S. Butterfield circuit of Detroit, operating 80 theatres in Michigan, has signed for the producing company's Westerns in most of the towns of the circuit. John R. Freuler, president of the com- pany, is due in New York shortly, when he will launch extensive plans for the coming season schedule. The executive has just negotiated for a further series of six all talking action Western, in which type of production Big 4 specializes. His present trip East is said to be an indication of a further production and distribution alli- ance, with a view to greater variety of product. Alvin J. Neitz is directing "Breed of the West," latest Wally Wales feature, which has gone into production at the Coast studio. Virginia Browne Faire is playing opposite the star in the feminine lead, and Buzz Barton is handling the juvenile role. G. E. Holcomb has been appointed sales representative for Big 4, for the northwest territory, working out of the Celebrated Exchange in Minneapolis. Two new dis- tributing centers for the product have been arranged, with Douglas Cooper and Jack*- Roher obtaining the franchise for Ontario and Quebec in Canada, and a new office opening in New Haven under the manager- ship of Harry Furst. Brand Motion Picture As "Worst Evil" of Century (Special to the Herald-World) PORT ARTHUR, TEX., Oct. 2.— Mo- tion pictures were severely arraigned in the report of the committee on civic righteous- ness, made to and adopted by the Southeast Texas Baptist Convention here. "It is quite clear," the report sets forth, "that among the chief evils of this day and generation the modern motion picture stands at the top rung of the ladder." Say s He Hurt Head in Theatre; Asks $5,000 (Special to the Herald- World) BRAZIL, IND., Oct. 2— Damages of $5,000 are asked in suit filed by Wayne Shaffer against the Citizens theatre here. Shaffer alleges that as he was descending a stairway in the theatre two years ago his head struck a beam, inflicting injuries which he declares are permanent. Nat Ehrlich Buried in Albany ALBANY, N. Y.— Nat Ehrlich, Pathe salesman, who died following' an appendicitis operation, was buried here. He was 34 years old. Thieves Get $201 from Raleigh Capitol's Safe (Special to the Herald-World) RALEIGH, N. C, Oct. 2.— Thieves took $201.68 from the safe of the Capitol theatre here in a night robbery. The money in the safe was to have been used for paying em- ployees. Putt-Putt Goes Over ig in New Orleans; 30 Courses Are Busy Estimated Investment $300,000 — Afford Employment for More Than 300 People (Special to the Herald-World) NEW ORLEANS, Oct. 2. — In a little over 10 months, 30 miniature golf courses have sprung up throughout the city, ag- gregating an investment in the neighbor- hood of $300,000. It might be called New Orleans' most popular amusement. There are over 300 people employed in the oper- ation of these courses, not taking into account the scores of contractors, electri- cians, plumbers, gardeners, masons and others who have figured in their construc- tion. It is estimated that the daily receipts from these courses range from $800 to $2,500. One of the newer ones, recently con- structed, is said to be the most elaborate in the South. Built around a hill, it has a miniature waterfall running down the side into two lakes where fish are swimming. It has marble steps and terrazza sidewalks throughout. The fad has spread among rich and poor alike, young and old, and now that school has again begun, there is no doubt but what the courses will be pretty good hangout for the truant officers. It seems that the name Putt-Putt was coined by a New Orleans man by the name of Anderson, who opened the first course in the city in November, 1929. As to the origin of the game itself, it seems that in the Spring of 1926, two golf bugs by the names of John Ledbetter and Drake De- laney, erected the first course on the roof of a New York skyscraper. After some difficulties, they finally discovered a substi- tute for turf, and their pile was made. Royalties now flow in to them from every corner of the earth. Theatre Is Tiny Course Now (Special to the Herald-World) PHILADELPHIA, Oct. 2. — The Park theatre here is being converted into win- ter quarters for a tiny golf course. It is the first theatre in the city to be used for this purpose. Owners of courses in the city and sur- rounding territory have indicated theywill fight the efforts of Director Schofield if he persists in arresting those who operate on Sunday. The Tom Thumb Golf Course Owners' Association has retained an at- torney to protect its interests. If arrests continue, legal action may be taken to force Schofield to arrest other blue law violators, it is said. Old House Goes Putt-Putt (Special to the Herald-World) LA PORTE, IND., Oct. 2. — The 50- year old Madison theatre here, once the pride of the city and the rendezvous of such actors as Joseph Jefferson* Richard Mansfield and Robert Mantell, has fol- lowed the lead of the Auditorium in Chi- cago. It will be turned into a miniature golf course. It is one of the few houses in this vicinity which never was converted to talking pictures. 2 Bandits Get Night's Receipts at Ohio House (Special to the Herald-World) INDIANAPOLIS, Oct. 2. — Two gun- men held up A. W. Hedding, manager of the Ohio theatre here and forced him to open the safe, which they looted of the night's receipts. 60 EXHIBITORS HERALD -WORLD October 4, 1930 W Home Again CHICAGO PERSONALITIES By JIM LITTLE THE outstanding event of the past week was the "great matrimonial dinner frolic" given at the Congress hotel on Tuesday in honor of "Film Row's Sweetheart," Tess Heraty, who will soon be known as Mrs. Vincent Brady, A more representative gathering has perhaps never gathered in such entirety to pay tribute and respect to one who has been so integral a part of the film indus- try in Chicago. THE toastmaster of the evening was Felix Mendellsohn, and we have a faint idea that it would be somewhat difficult to find anyone who 4 '; : € k Tees Heraty could fill such a ca- pacity with more adroitness. Among those who were honored by being called upon to speak were Mrs. Hight who told a very de- lightful Irish fairy story, Jack Miller who charmed every- one with his de- lightful spontaneity, Frank Schaeffer, Clyde Eckhardt, Joe Pastor, Tess, "Vince" and Myrtle Collins. The dinner was excellent, the speakers good, the entertainment unusual. The crowd was jolly, and the affair wore on into the wee small hours. Wishes for happiness for the two about to take that step, which, from all appearances, will be anything but fatal, were rampant, and may we say, in closing this brief recital, which, inciden- tally, is not written as it should be, that we speak for everyone connected in any way with the industry, especially those who are fortunate enough to be acquainted with the couple, though ever so slightly, in wish- ing Tess and Vince all the happiness which this world sometimes bestows upon those who are deserving of it. In this instance, there isn't a bit of doubt as to whether this should be so. It couldn't be anything else but. £ Hf * Al Lyons, formerly owner of the People's theatre, was seen along the Row the other day, after an absence of about — well, we'll be conservative and say three years. * * * L. E. Goetz, together with Al Dezell, are located in their new and very comfortable quarters at 804 South Wabash. Incidentally, Al informed us that a deal has just been closed with Jack Greenbaum, of Cleveland, who now has the rights to "The Primrose Path" in Indiana, Maryland and West Virginia. * * * Who did we bump into but Dan Roche, who has been a stranger to us, it seems, for a couple of months. One reason is that he has been under the weather, and another is that he has been extremely busy. He's what you'd call a much traveled man. We met him in Universal's screening de- partment, during a showing of Pathe's "Her Man." (It's some picture.) It seems that Tom North is now selling Pathe shorts, Charlie Lundgren has gone to St. Louis as manager, Walter Reed Branson is in New York, connected with the short department, Lou Ellman, formerly branch manager in Des Moines, is now holding that position in Milwaukee, and Nate Sandler is filling Lou's former position. Tommy Greenwood, who was branch manager in Milwaukee, is now on the sales force working out of the Chicago office. (This is a sort of garbled resume, but the information's all there, anyhow.) * # * Sam Schaffer, that redoubtable man that makes theatre seats sit up on their hind legs and beg, was busy, as usual last week, but gave us a few minutes of his valuable time. By the way. He has a most interesting dis- play in the window front of his new offices, a display that goes back for — well, it must be at least fifty years. Seats that were used way back when, right up through to those used in this day and age. And does it at- tract attention? Four policemen and a posse were needed to keep the crowd in order (we say this most advisedly) and we imagine all the school children that come anywhere near the window have had to write themes about it. Sam left for New York last Friday upon one of his frequent visits, so it seems of late, but he said that it was just for a few days. We wouldn't be a bit surprised if he came back with an order for a million chairs. Sam is like that, you know. * * * E. W. Hammonds, president of Educa- tional, passed through Chicago last week on his way to the Coast, to look things over. * * * Milt Kruger, formerly connected with Educational, is now working in Milwaukee, connected with Pathe. * * * Harry Graham, former division manager for Pathe, is associated with Universal, do- ing special work. We understand that he drove here from Cleveland, and that en route, somebody tried to put the finishing touches to the Graham family by running smack into the car. However, they all ar- rived safe and sound, and Harry has his desk all swept off, ready for action. * * * Alice Dubin, formerly with Tiffany, is now with Universal, connected with the contract department. * * * Miles of smiles are seen around the Universal office on the reviews of the latest release, 'A Lady Surrenders." This picture, by the way, follows "Africa Speaks" into the Woods theatre, the date being October 4. * * * A newcomer, and a welcome one, in the Chicago office of Pathe is Miss Fern Cum- mings, recently appointed stenographer to Bill Drake, head booker. Miss Cummings comes to Pathe from the Commonwealth Edison Company where she occupied a secretarial position. * * * Benny Benjamin hasn't decided as yet to his future plans, but we do know one thing William Brumberg We looked through our files, and this is what we found. We weren't going to put a caption on it, but as long as this gentle- man isn't known to more than two or three or maybe more (thousand) people in the film business, we thought it advisable. However, despite, etc., Bill's got a smile that — b u t what's the use. Now when you go into the R K O exchange, you have to call for Mr. Brumberg, as he's the man who sits at the desk formerly occupied by Benny Benjamin. We found Benny and Bill together when we went in, and we learned that being in the film busi- ness doesn't necessarily preclude being adept at other things. Bill demonstrated that conclusively. But all in all, or taking everything into consideration, a famous man has. returned to a street of famous men, and we're rather happy to know that we've got someone else to bother. We might end this dissertation by a few re- marks about cigars, but we'll let that go until we have something tangible. and that is — a golf bag is going to see a good deal of service for a few days. You know, to talk to Benny, you'd almost think that he liked the game — especially when the wind blows hard. Incidentally, Sam Gorelick and Frank Young like to shoot golf in a high wind so they can bank their shots. * * * We heard that A. S. Frank is now for- mer manager of the Paulina theatre, having handed in his resignation last week. Henry Igel, chief projectionist of Film Row, whose habitat is the sixth floor of the Universal Building, is a pretty busy man. Every time we see him, he is either going into the booth, or coming out of it. It's just one show after another with him. * * * Louis Brecka, owner of the Eastern, Standard and Homan theatres has taken over the La Salle on Division street, and the opening was set for October 1. * * * Vera Rawley, formerly with Publix, is now working in Louis Reinheimer's mid- west office. * * * Now that the summer is over, and the possibility of flying dust is rapidly diminish- ing-, dust strips are being put on all the windows of the United Artists exchange. * * * Ben Piazza, now associated with Irving Thalberg, of Metro-Goldwyn-Mayer, in selecting casts and material for pictures, paid Chicago a very brief visit last week on his way from the Coast to New York City. * * * Frank Young, whom we fear we have grossly accused in mentioning going into his office at 10 o'clock and not finding him there (he was probably up long before us, out selling some sleepy exhibitor), was at his desk at 9 o'clock sharp last Thursday morning, and practically no one else was around. Why was nobody there? The date was October 2. * * * "Whoopee" opened at the United Artists theatre on October 3. People may change their minds about musical comedies in pic- tures after seeing that. Every production can have both color-tints and sound EASTMAN Sonochrome Tinted Positive Films give charming atmospheric tints that express the mood of every scene, or the prevailing lighting of the picture. Besides, these films reproduce sound with exceptional fidelity. Through their use every production can have both color-tints and sound, for Sonochrome costs no more than ordinary black-and-white positive. EASTMAN KODAK COMPANY ROCHESTER, NEW YORK J. E. Brulatour, Inc., Distributors New York Chicago Hollywood (ADVERTISEMENT) "War Nurse WEST COAST PREVIEWS SUCCESSION OF M-G-M HITS! "Three Freneh Girls," "Way for a Sailor," "Billy the Kid" Give M-G-M Enviable New Season Record! EXHIBITORS RALD HOLLYWOOD TELEGRAPHING! toith ROBERT MONTGOMERY ROBERT AMES JUNE WALKER ANITA PAGE ZASU PITTS Dialog.continuily by Becky Gnrdincr Additional dialog by Joe Farnham Directed by EDGAR SELWYN METRO-GOLDWYN-MAYER continuing the pace which has electrified the industry! "A KNOCKOUTS OIL UP THE B.O. CASH REGISTER! IT'S GOINGTO HEAT UP WITH THIS ONE! SURE FIRE ! " —Motion Picture News "WAR NURSE BEST OF YEAR! SUPERB! DESTINED FOR LONG RUNS!" —Hollywood Daily Reporter Normalcy Is Following Over-Expansion: Katz EXH IBITORS RALD W THE LONGEST RUN IN SHOW HISTORY is Leo's non-stop succession o And Still They Come! THOSE 3 FRENCH GIRLS "A box-office wow if there ever was one. "-holly wood reporter WAR NURSE BILLY THE "Best of year. Superb. Des- tined for long runs." W\u 1# —HOLLYWOOD REPORTER ... , , c , w. -War Nurse a knockout. Oil 'KingVidor s ePic of theWest up the b. o. cash register. It's IS something to look forward going to heat up with this one. t0- Surefire! " — m. p. news WAY FOR A SAILOR "John Gilbert comes through with flying colors." —HOLLYWOOD REPORTER "Comedy and action galore. To Gilbert goes the credit."— m. p. news METRO-GOLDWYN-MAYER Year In and Year Out! \/, I irjl vj „ O Entered as second-class matter, August 20, 1917, at the Post Office at ' aicago, 111., under the act of March 3, 1879. Orlol ViJI. IUI, I^IU. X weekly by Quiglcy Publishing Co., at 407 South Dearborn St.. Chica. Subscription, $3.00 a year. Stngle copies, ?S , ■ >t t .0 r * WALLYVVALES BREEDS 1 11 WEST f ":"'"""" !' .-'; .■' ' .' ' WALLY WALES ! FIREBRAND f ^JORDAN I „. ^"-Ww LEWIS ■ (bar l ranch s with. I bu^LO BILL, JR. 1 YAKIMA CANUTT . WALLY WALES ^r/^^HARUXWEBB I "CANYON | ^HAWKS" I W,m YAKIMA CANUTT BUZZ BARTON * WALLY WALES O/recfa/6, BOX OFFICE WINNERS SOUND ON FILM AND DISC PRINTS lYou can book. BIG 4 picturesxuith evert/X \confidence of complete sa£zsfac£ionJ\ RED FORK RANGE SSS3SSSS3K3K3S3 5SSSS5SS WAUXWM.^1 [HELLSVAUtf (WALLYWAUES RANGE RUSTLERS i ^ALVIfJj.NElT2: WALLY WALES in , "PUEBLOS SECRET TRAILS*/ DANCER W/j v/ALLY WALES VIRGINIA BROWNE FAVRE JACK PERRIN D/recfed6y*W\ N J. N E ITZ iiiiitwiiijjjssagaigRyssiss^^'^xxxxxs^y.-sy .. , . . .. :■;•,■■ ,: . *Xe, MEL°' WALLY WALES Rl DIN KID ALEXANDER FILM SERVICE, INC. Pittsburgh, I'. i. FIRST GRAPHIC EXCHANGE l!illl:il<>, N. Y. FIRST GRAPHIC EXCHANGE Albany, N. Y. EXCELLENT PICTURES CORP. Detroit, Mich. SECURITY PICTURES Chicago, III. SECURITY PICTURES Indianapolis, Intl. FISCHER FILM EXCHANGE CO. Cleveland, Ohio FISCHER FILM EXCHANGE CO. Cincinnati, Ohio WORLD-ART PICTURES OF N.E., INC. ItOMtOn, MilNN. WORLD-ART PICTI R F.S OF N.E., INC. New Raven, Conn, EXCELLENT FILM EXCHANGE Toronto, Canada BIG 4 FILM CORPORATION K ALL TWELVE NOW . . . ARTHUR C. RROMRERG ATTRACTIONS Atlanta, Ga. ARTHUR C. RROMRERG ATTRACTIONS Charlotte, N. C. ARTHUR C. RROMRERG ATTRACTIONS New Orleans, La. ARTHUR C. RROMRERG ATTR ACTIONS Tampa, Fla. ALLIED FILM EXCHANGE, INC. Dallas, Texas ALLIED FILM EXCHANGE, INC. Oklahoma City, Okla. SHEFFIELD EXCHANGE SYSTEM Seattle, Wash. SHEFFIELD EXCHANGE SYSTEM Portland, Ore. SHEFFIELD EXCHANGE SYSTEM Salt Lake City, Utah SHEFFIELD EXCHANGE SYSTEM Denver. Colo. CAPITAL FILM EXCHANGE New York City CONTINENTAL REPRODUCER CO. Milwaukee, Wis. CELEBRATED FILM EXCHANGE Minneapolis, Minn. HOME STATE FILM EXCHANGE, INC. Little Rock, Ark. CAPITOL PICTURES CORP. Omaha, Neb. GOLD MEDAL FILM CO. Philadelphia, Pa. GOLD MEDAL FILM CO. Washington. D. C. MIDWEST FILM D1STRIRUTORS, INC. Kansas City, Mo. PROGRESSIVE PICTURES, INC. St. Louis, Mo. CO-OPERATIVE FILM EXCHANGE San Francisco. COIf. CO-OPERATIVE FILM EXCHANGE Los Angeles, Calif. 130 W. 46th ST., NEW YORK CITY John R. Freuler, President HAROLD LLOYD ANNOUNCES his latest all-talking comedy production «FEET FIRST Produced by the Harold Lloyd Corp. A Paramount Release I^BHH^IH I 5 REASONS WHY HAROLD LLOYD in WFEET FIRST" WILL ROLL UP RECORD GROSSES! A brand new Harold Lloyd production is the Big Event of any show season. "Feet First" is Lloyd's first in twelve months. They're ripe for it! } ''Feet First", which has been finished and previewed, contains more laughs than the funniest Lloyd picture you can remember. "Feet First" is packed with even more breath-taking thrills than was the famous '"Safety Last". Zfl_# It takes real big pictures today, more than ever, to smash records. Lloyd is the big- gest comedy attraction on the screen. r^ You triple your normal drawing power when you book Harold Lloyd. You get all your regulars. Plus the crowds that come to see only the screen's best. Plus the kids. "*Feet First" is being bought and booked faster and wider than any Harold Lloyd picture ever released. The smart showman will get in touch with Paramount immediately and arrange bis play dates. .J Fun! Romance! A Treat for the Whole Family! REAL BOX OFFICE PROFITS IN SHORTS! —' "^-~ Theatre managers and bookers! If you haven't a copy already , ask your Paramount exchange about this. Smart showmen buy complete programs of Shorts from this book! S T O You can put real crowd-drawing power into your shorts if you'll book them from this book, containing detailed de- scriptions of PARAMOUNT'S COMPLETE 1930-31 PRO- GRAM OF 1- and 2-REELERS. You and your audiences will discover why the class of the shorts market is found in PARAMOUNT SOUND NEWS, the industry's ace news reel; PARAMOUNT ACTS, starring the greatest headliners on stage and screen; PARAMOUNT COMEDIES, the funniest show-lettes on earth; the amazing PARAMOUNT SCREEN SONGS; the mirthful PARAMOUNT TALKAR- TOONS; and the new, brilliant PARAMOUNT PICTORIAL. Wfc/fc M9 A lyf AITIV^ CHANGING SHORTS FROM A FAIi AJjlOU M I PROBLEM TO A PLEASURE t co£2 cuASii Et40N£ At40tSl TlCKtJ; ,tu»i2 snvash Of *Vk SHOW AGlS. «»«*« • /- _J *< ^>y I J. CAR^1! st<*vby It*** ja*** ..H**RY rU^ 1 Mm B promotion Greatest A»» e ? s o T O _-_ ■ ".'.'■'-';':■ . . .... ... ... Dou&u5HL& IT'S IN! RINGS THE DRAMATIC PICT AS COMETS HIT BULL S-E Y E! Hard-Hitting CoastCritics Rave in Frenzy of Acclaim. .Big ShowClicks at Pre-view For Stupendous Audience Reaction! Motion Picture News . . . "An Amos 'n' Andy knockout that will pack them in for years and years ... an audience and box- office WOW in capital letters. The answer to ex- hibitor's prayers. One swell comedy that will roll 'em in the aisles ... It can't miss!" ^ £ ^ 6 Bill Wilkerson, Hollywood Reporter . . . "A box-office smash!... Amos 'n' Andy panicked them! No exhibitor will be regusted for booking this talker . . . it's real entertainment. When Amos n' Andy are on screen the laughs overlap. Their name is box-office value plus. // ROARING EMPIRE OF COMMERCE GEARED TO FIGHTING PITCH FOR SHOW WORLD'S GREATEST DEMONSTRATION OF CO-OPERATIVE PROMOTION. WATCH FOR CAMPAIGN DETAILS October 11, 1930 EXHIBITORS HERALD-WORLD 11 Better Theatres The Industry's Merchandising Magazine THE FALL BUYERS NUMBER °f Better Theatres Will be Issued OCTOBER 25th, 1930 This will be another DeLuxe Edition of Better Theatres It is, however, one of the thirteen regularly scheduled issues, to which is added a number of special and important features. Among special editorial features for this number are the following: Names and addresses of active theatre architects, with pictures and details of their handiwork. A complete list of dealers and distribu- tors of theatre supplies and equipment. Personnel of firms supplying theatre products and services. Up-to-date and authoritative stories covering the installation and operation of modern sound equipment. Informative stories on theatre products, with alphabetical list of manufacturers. Other constructive features conducive to judicious buying. The Spring and Fall Buyers Numbers of Better Theatres always contain a wealth of reference and informative material that is invaluable to the theatre architect, contrac- tor, engineer, electrician, manager, projec- tionist, purchasing agent and the owner. The Buyers Numbers of Better Theatres are the most complete, most up-to-date and most valuable aid available for the selection and purchase of all products for the theatre. The importance and unusual value of the Fall Buyers Number warrants the careful consideration of all manufacturers and dis- tributors of theatre products. October 25th is the Publication Date October 15th is the Closing Date for THE FALL BUYERS NUMBER of BETTER THEATRES Published in Conjunction with Exhibitors Herald-World by Quigley Publishing Company 407 South Dearborn Street, CHICAGO, ILL. The Industry's Merchandising Magazine Better Theatres N. Y. EVENING JOURNAL // Action aplenty in 'Her Man"7 By ROSE PELSWICK. "Her Man" is a vigorously con- trived film with plenty of action .that takes place in a waterfront dive in Havana. Helen Twelve- trees is Frankie, who picks sailers' pockets while she makes them buy gin, and Ricardo Cortez is 'John- nie, her flashy boy-friend who collects her money, makes love t(> Nellie Bly and stabs a customei in the back with a penknife. And for a climax there's a swell ■free-for-all in which the sailor mops up the barroom floor. CASTING EXCELLENT. The honky-tonk atmosphere of I the "Thalia Cafe" is well built up Land Director Tay Garnett has in- 'fused the piece with a lusty swing. An excellent job was done with the casting: Miss Twelvetrees, one of the most promising young actresses of the new film genera- tion, is an appealing Frankie. and Cortez gives a -> ivt> portrayal of the two-timing Johnnie who - killed through the hardwood door | and art- outstanding piece of work is done by Marjorie Rambeau as Annie, one of the oldtimers of the waterfront resorts. James Gleason, Harry Sweet. Slim Summerville and Franklin Pqngborn supply good slapstick comedy; Thelma Todd is Nellie Bly (whose share here in the Frankie and Johnnie legend is considerably toned down) and effective types were selected even for minor parts. N. Y. EVENING POST // Racy and Exciting // The work which Miss Twelvetrees docs in "H Francis Dillon Production has the edge ,_ the industry: 1TAW ONEf ' Vitaphone" is the registered trade mark of the Vitophone Core, designating its products EXHIBITORS HERALD -WORLD October 11, 1930 1 i ^ > Another dramatic triumph by the director of "Common Claa^ Panics audience at preview in California. Critics rave and prophesy outstanding box- office hit. Wanton woman, beautiful and treacherous. Four heroes of Foreign Legion in Africa be- came renegades all because she loved too lightly. Sparkling with action. Comedy. Pathos. Passion in desert. Baxter again shines in wonderful character part. Another triumph from director of 'Common Clay." Another big one from Fox. Success after success from livest producing organization in the business! October 11, 1930 EXHIBITORS HERALD -WORLD 17 '7S*Ste«ft~S '?{*> '01 c°* IS," *-e ^6 ^ •*w°«. 'e^ ;^o V* WARNE BAXTE R R Myrna Loy George Cooper Noah Beery Gregory Gaye From the novel by Andre Armandy Directed by VICTOR FLEMING 18 EXHIBITORS HERALD -WORLD October 11. 1930 \ on can't ^ NOW comes the CLASS picture for CLASS"A" With BETTY COMPSON IAN KEITH MARY DUNCAN JEANETTE LOFF LIONEL BELMORE LAWRENCE GRANT From th« story by Rudolf Lothar and Fritz Gottwald Continuity and Dialogue by Benjamin Glazoi Prcianted by Carl Lacmmlc and produced by Carl Laemmle, Jr. A Malcolm St. Clair Production 9t OW comes the CLASS picture for CLASS 'A' Theatres — Right on the heels of such smashing successes as "ALL QUIET ON THE WESTERN FRONT/7 which stood them in line for blocks at the Roxy for a hold over run/ "THE KING OF JAZZ/7 which hit a new summer high at the Albee, in Cincinnati, to the tune of $30,000; "LITTLE ACCIDENT/7 which grossed $48,000 at the Mastbaum, in Philadelphia, and "A LADY SURRENDERS/7 which is playing to tremendous crowds at the Paramount, New York; Woods, Chicago, and other key cities. The Affairs of a Master Lover BOUDO UNIVERSAL FIRST 1 October 11, 1930 EXHIBITORS HERALD -WORLD 19 # IN FEATURES! FIRST IN SHORTS IN FIRST RUNS EVERYWHERE/ 20 EXHIBITORS HERALD -WORLD October 11, 1930 —and in addition to the feature we have a Hal Roach comedy- 99 WHEN THEY TELEPHONE TO INQUIRE WHAT'S AT YOUR THEATRE- the clinching argument is LAUREL HARDY CHARLIE CHASE OUR GANG THE BOY FRIENDS HAL ROACH makes 'em M-G-M releases 'em !• w The Independent Film Trade Paper EXH IBITO RS HERALD WORLD Home Office: 407 So. Dearborn St, Chicago In This Issue ALLIED STATES— Michigan Exhibitor Con- vention Takes on National Significance as Abram F. Myers and Senator Brookhart De- mand Curb on "Big Interests" of Industry; State Action Taken Against Protection and for Massing of Organization Forces — In- junction Threat Voiced at Illinois Allied Meeting. NORMALCY ON WAY, But Waste Must Never Return, Says Sam Katz — Optimism Is Fully Justified by Business Facts, Declares Head of Publix Theatres — Methods Permit- ted Under Expansion Must Be Eliminated, Paramount Personnel Told — Period Seen as One of Changing Values. COMPLETE INDEX TO CONTENTS NEWS Runs 75 theatres — and doesn't seek profit! That's anamoly of United States Army Motion Picture Service — 58 equipped with sound. See uniform projection with new standard release print — Expect to eliminate waste and mutilation of films. Erpi Engineering is reorganized into three units to meet sound need — Fox will build four big houses in Texas, is report at Dallas. Cincinnati union says theatres were sold to avoid contract; sues for $26,000— Tri-State MPTO meets in Memphis November 30 and December 1. DEPARTMENTS The Short Feature 58 Music and Talent 59 Box Office Promotion. 50 Classified Advertising 64 Chicago Personalities, by Jim Little 68 FEATURES New Product 37 The Voice of the Industry (Letters from Readers) 66 Securities Price Range 30 Hollywood, by Douglas Hodges 41 Broadway 24 Sound Reproduction 45 Pictorial Section 31 J. C Jenkins — His Colyum 40 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Metro-Goldwyn-Mayer, Big 4 Film Corporation, Educational, Paramount, Pathe, RKO Radio Pictures, First National, Fox, Universal, Chicago Show Printing Company, Chalmers Publishing Company, Economy Novelty and Printing Company, Whitney Goit & Co., Weber Machine Cor- poration, M. E. Moss Publishing Company. MUSIC AND TALENT— Arlo Hultz, De Sylva, Brown and Hen- derson, Brooks Costumes, Quality Slides. CHICAGO 407 South Dearborn St. Telephone Harrison 0036-37-38 Cable Address : Quigpubco EDWIN S. CLIFFORD, General Manager ERNEST A. ROVELSTAD, Managing Editor GEORGE CLIFFORD, Business Manager HOLLYWOOD 160S North Cahuenga St. Telephone Gladstone 2118 2119 DOUGLAS HODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES NEW YORK 565 Fifth Avenue Telephone Wickersham 2366-236T JAY M. SHRECK, Neu> York Editor HERBERT FECKE and RAYMOND GALLO Advertising Representatives LONDON THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 SUBSCRIPTION RATES: United States and its possessions, Canada and all eoun tries of the Americas $3.00 per year; Great Britain and Its colonies fl per year Other foreign countries $5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon applicat go. The HERALD-WORLD assumes no responsibility for the return of unsollc lied manuscripts. No manuscripts are returned unless authors so request. Editorial BY MARTIN J. QUICLEY. The Danger NEW YORK stage producers are up in arms over an attack recently expressed by His Eminence, Cardinal Patrick Hayes of New York in which the current stage was denounced for its lapse from decent moral standards. The stage producers assert that the Cardinal should have dis- tinguished in his remarks between the unfit subjects that are on the boards and the other subjects which are not guilty of moral laxity. They point out that there are sev- eral good and wholesome plays now running in New York and because of this the Cardinal was unfair in his refer- ences to "the stage" without making distinction between the two kinds of plays. Because of his widely known attitude of tolerance and fairness there is every reason to believe that Cardinal Hayes intended no unwarranted criticism of the stage as a whole. There is every reason, also, for believing that when considering the stage his concern over the several unfit plays now running resulted in these plays receiving his entire attention and the others undoubtedly were for- gotten about. This incident has a very direct application to the motion picture situation. At this time pictures are receiving the highest support and approval. The industry's serious and determined effort to maintain a wholesome screen is not only saving it from criticism that would be most hurtful but it is enabling it to receive the support referred to. But this fact must not be overlooked: Just as the stage is now paying the penalty for certain objectionable shows that have been offered, so will the motion picture business as a whole suffer if any substantial percentage of its product falls into the objectionable classi- fication. The immoral subject gets attention. Just as has happened in the case of the stage, that type of subject tends toward a general disrepute. It has the faculty of giving color to the whole institution with which it is associated. Consequently, even an occasional motion picture subject which is of bad moral character represents a real danger that may lead to serious complications. AAA Uniform Advertising THERE is a tendency in certain instances for large theatre circuits to undertake to produce for their own use a larger portion of the advertising accessories required, rather than to depend upon the material produced by the distributors' advertising departments. There is, of course, a class of smaller items of accessories which quite obviously may be gotten up to advantage locally but when it comes to the production of special lithographs it commences to appear as if an uneconomic and generally undesirable situation was being reached. The home office departments of the distributors are bet- ter equipped for the production of the chief items in ac- cessories and in the long run at least the work turned out is certain to be of a higher merit. If there is an exception to this case the trouble lies with the home office personnel and not with the system. It is quite conceivable that on an occasional subject an especially meritorious creation might be achieved but the larger and more experienced home office staffs can unquestionably do better work over the long period and at lesser costs. There is in addition however a very important reason why the chief items of accessories should be produced in the home offices. It is because such an arrangement permits of centralized authority and greatly lessens the industry's task of avoiding wrong tendencies and adhering to right principles of showmanship, together with the essential dig- nity and respect for moral considerations. In New York facilities for outside criticism and discus- sion are available. This may not always be the case else- where. AAA Product Problem CERTAIN of the smaller companies including Sono Art- World Wide and Big Four are solving for a certain class of exhibitors what has been a difficult product prob- lem. With much of the big theatre product consisting of sophisticated and adult subjects many of the smaller thea- tres have been encountering difficulties in obtaining sub- jects which appeal to the juvenile appreciation and to adult patrons who do not wish to have their minds taxed while attending picture theatres. The action-full Westerns, to which have been added the advantages of sound and dialog, which appear in the pro- grams of these companies offer the solution. These subjects were once a staple of the business and their return in the new form is very likely to reestablish them on that basis. AAA Progress AN interesting feature of an informal talk given last . week to the press by Mr. John E. Otterson, president of Electrical Research Products, Inc., was his references to improvements in recording and reproduction which may be expected periodically. Mr. Otterson pointed out that these improvements were in view when the present appa- ratus for recording and reproduction were designed and that their accommodation will be effected with only slight alterations. Mr. Otterson indicated his belief that another five years of progress and development will be necessary before talk- ing pictures will have achieved a state of practical perfec- tion. He emphasized that a substantially higher degree of quality may be expected. With the high degree of quality which is now present in the talking picture which is competently recorded and properly reproduced, it is pleasant to contemplate the ex- pected betterment which Mr. Otterson refers to. Such scientific improvement, coupled with production advances which the studios may be depended upon to make, presents a tremendously encouraging forecast of the talking picture of the coming decade. Exhibitors HERALD-WORLD MARTIN J. QUICLEY, Publisher and Editor Incorporating Exhibitors Herald, founded 1915; Moving Picture- World, founded 1907: Motography, founded 1909; The Film Index, founded 1906. Published every Friday by Quigley Publishing Cohfamy, 407 S. Dearborn Street, Chicago; Martin J. Quigley. President ;Edwin S. Clifford, Secretary; Gtorgi Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre- spondence should be addressed to the Chicago office. Bitter Theatres, devoted to the construction, equipment and operation of theatres, is published every fourti week as Section Two of Exhibitors Herald- World, and the Film Buyer, a qu-ick reference picture chart, is published every fourth week as Section Two of Exhibitors Herald-World. Other Publications: The Motion Picture A.hanac, Pictures and Personalities, published annually; The Chtcaooan. October 11, 1930 EXHIBITORS HERALD -WORLD 23 Normalcy on Way But Waste Must Never Return, Says Katz Optimism Fully Justified by Business Facts, He Declares Fox Will Build Four Big Houses in Texas, NeWS Story States Paramount Organization Told the Methods Permitted Under Rapid Expansion Have Got to Go (Special to the Herald-World) NEW YORK, Oct. 9. — Although warning that "present and future conditions demand, in best interests of all concerned, the fullest measure of effectiveness from every effort and every dollar," Sam Katz, head of Publix, has told his execu- tive cabinet that from facts presented by President Hoover in recent addresses, the conclusion is that there is reason for optimism. "Industry in general," said Katz, "is assuming the steady, progressive pace of normalcy, following a period of over-expansion and over-production. "Expansion has encouraged some neglect in obtaining the fullest value from every dollar and every effort we expend," he admonished in reference to the Publix organization. "This, too, must be stopped so that a guarantee of company and personnel security may be had to the highest degree. Every dollar and every effort we expend must do its full, effective duty. Waste Uncalled for At Any Time, Says Katz "Definitely, I want to say to everybody that this situation as to operating costs is not to be taken as a reason for pessimism anywhere in Publix. In reality, it should create optimism. Publix needs now and will need in greater number in the future, all the capable, intelligent, effective, energetic and loyal manpower and brainpower that we can develop. Even under emergencies of hasty expansion, waste and useless impediments had no reason for being. There is no justification for them under normalcy." Stating that the financial standing of Paramount-Publix was greater than ever, Katz advised that "the readaptation of operating costs that is occurring is re- quired in the interest of good business practice and for the security of every employe in the company. This Period Seen as One of Changing Values "At this time," he said, "we are passing through a temporary period of chang- ing values and confusion. The firm foundation upon which the United States rests with its free, educated people, its natural resources and national resource- fulness, is a permanent, unchanging factor for optimism. "Long ago Paramount-Publix insured its future and the future of its personnel by the adoption and strict maintenance of sane, conservative business policies, in order to provide a bulwark against dangers of possible world economic disturb- ance in the future. Our company and those in it who are usefully engaged may well feel reassured as to safety from any dangers which present and future con- ditions might threaten. "This, of course, means a strict continuation and, if possible, more strict sur- veillance of effectives and effectiveness. "There exists a tendency to spend money for things that we can either do with- out or can create within ourselves. I expect this tendency to be curbed." Vigilance Needed Over Expenditures and Promotion Continuing, he declared, "The importance of exercising the utmost thought and effort to safeguard expenditures and similarly to increase income cannot be overestimated at any time. At this moment, anything less than a vigorous, deter- mined vigilance and effort is dangerous. This fact is the only outstanding or alarming symbol of economic conditions of the present and future that confront Publix and nation. We can and will conduct ourselves accordingly and Para- mount-Publix will emerge stronger and greater and its personnel will find more enduring and well-founded happiness in its daily tasks." (Special to the Herald-World) DALLAS, Oct. 9.— The Dallas News says that Dallas and three other Texas cities are to have $1,500,000 theatres by September 1, 1931, and connects Fox Film Corporation with the project. The story says further that the theatres will be elaborate and of modern de- sign, with ample accommodations for the Fanchon and Marco stage shows, a part of the Fox organization. The stated $1,500,000 cost is only an esti- mate, however, for the newspaper explains that it is using this figure only on the basis of the outlay which Fox has made for de luxe theatres in other key cities. The former Interstate Amusement Company has a three-year contract for Fox Films in the Majestic theatres at Dallas, Fort Worth, Houston and San Antonio. This contract ex- pires September 1, 1931. Interstate Amuse- ment is now a part of the R K O organization. R K O with its own product to exhibit in the four cities, is not expected to renew the Inter- state Amusement's contract with Fox. According to the newspapers, Fox will have its real estate agents here within six weeks to select a site for the first of the new theatres. Tri-State M P T O Meets in Memphis Nov. 30 and Dec. 1 (Special to the Herald-World) MEMPHIS, Oct. 9.— The Tri-States MP T O, comprising the states of Arkansas, Ten- nessee and Mississippi, will hold its fall con- vention here Sunday and Monday, November 30 and December 1. The program and speakers have not been announced. Find Heavy Percentages Of Youth at Showings Of "Abraham Lincoln" Film So Popular Many High Schools In East Send Students En Masse (Special to the Herald-World) NEW YORK, Oct. 9.— The interest on the part of school pupils in certain types of motion pictures has led to the showing of Saturday morning matinees for their special benefit. Last Saturday such a performance of "Abraham Lincoln," playing at the Central theatre, was given for high school pupils of New York. It was attended by mem- bers of the student body of Bay Ridge, Wadleigh and Haaren high schools and the High School of Commerce. It is pointed out that the greater part of the audience at the performances of this film are young people. So active is the interest of high school pupils in partic- ular that they are buying tickets in groups and attending the theatre in a body. A second Saturday showing was held for the pupils of the Abraham Lincoln High School in Brooklyn. 24 EXHIBITORS HERALD-WORLD October 11, 1930 BROADWAY- IT'S last call for reservations for that Presidents' Beefsteak Dinner which will be held at the Motion Picture Club Thursday evening, October 16. Max says if you attend you will have steak that will make your mouth water and if you don't you will have regrets. Max knows, and should, for year 'round he tickles the palates of club members with the most delectable food in New York. It is planned to make this the outstanding get-together at the club. There has been a temporary decrease in the use of color in motion pictures. Anv number of several reasons might have caused this situation but only two seem logical. In the opinion of many, color too fre- quently has been used in inferior screen product and therefore it has been im- possible to get the true public reaction to it. Effort has been made by produc- ers, according to some observers, to bolster up poor stories with color, and while this has increased production value it has not been sufficient to make these pictures box office during a period of economic depression. Bankers also, it is said, have influenced the situation through pressure brought to bear on production expenditures. Although pro- ducers are desirous of using color they have temporarily heeded the warning of financial interests. Wide use of color, it is thought, will be resumed soon. Mike Simmons, president of Asso- ciated Motion Picture Advertisers and advertising director of Sono Art-World Wide, has pulled another fast one to exploit one of his company's current at- tractions. This time it is "Reno," star- ring Ruth Roland. New York's Alimony Club impressed Mike as a natural, so this week RCA Photophone carted its portable sound reproduction equipment to this haven for those who, despite the court's ruling, believe that ex-wives should make their own livelihood, and gave them an exhibi- tion of this picture authored by Cor- nelius Vanderbilt, Jr. A group of more than 80, including members of the Ali- mony Club and the daily and trade press, attended and now, says Mike, "we'll renovate — a mop up at box offices." Social events: Pathe's and Columbia's dances at the Hotel Astor. And words won't express the wonderful time had by all. Aaron Sapiro. And where have we heard that name? Oh, yes, the man who once sued Henry Ford for libel and is now planning to organize operators of 10,000 independent taxicabs in New York. Had ambition^ plans at one time or another to organize independent ex- hibitors of the countrv. Remember? —JAY M. SHRECK. When the Oklahoma territory was thrown open to settlers. That race for land by hardy sons of the soil is [unsurpassed in the annals of the United States by anything that has happened before or since. A pictorial version of the famous Edna Ferber novel, "Cimarron," dealing with that trying period of westward expansion, is being made by Radio Pictures, and it promises to be a distinct contribution for a better understanding of the hardships attendant upon this great (movement. Shown below are Richard EHx, the star of the picture, in a Roosevelt Rough Rider costume, and the main street of a typical Oklahoma "boom" town. October 11, 1930 EXHIBITORS HERALD-WORLD 25 Michigan Independents Weld Fighting Lines at Convention Brookhart and Myers Heard In Attacks on "Big Interests" Asks Exhibitors to Avert Misrepresentation (Special to the Herald-World) COLUMBUS, Oct. 9. — P. J. Wood, business manager of the MPT O of Ohio, in a letter which he has sent to all exhibitors in his organization, has asked that they be particularly careful not to indulge in "misrepresentation" in advertising a picture, and "thereby assist in elevat- ing the ethics of the business." He particularly mentioned the fact that the Universal film, "All Quiet on the Western Front," has been sold to some exhibitors with the suggestion that it be advertised as "All Quiet on the Battle Front." The Universal company as well as the Better Business Bureau have protested jointly against this prac- tice as misleading advertising. Slug One, Bind Two With Wire, Get $1,350; Part from Pony Golf (Special to the Herald-World) LOS ANGELES, Oct. 9.— The Belmont theatre, Fox West Coast house here, was robbed of $1,350 October 7. Of that amount, $200 belonged to a nearby miniature golf course that had placed the money in the thea- tre safe. Two masked bandits executed the robbery. An employee was slugged. Both the uncon- scious victim and the theatre janitor were tied with heavy wire. • The armed pair then sat down and waited for the manager, R. S. Borst, who arrived two hours later. Borst was forced to open the safe and then tied and gagged. New Producing Firm Organizes in Canada; Capital Is $1,000,000 (Special to the Herald-World) MONTREAL, Oct. 9. — A new producing company, known as Canadian-American Talking Picture Studios, Ltd., has been or- ganized to produce pictures in the Do- minion which will meet the requirements of the British quota law. Construction has already begun on a studio at Chambly Basin, Quebec. It is proposed during the coming year to make six features, one serial and 24 shorts at the plant. The company hopes to realize a profit of $495,000 from these productions, it is understood. The capitalization is to be $1,000,000, financed by an issue of 100,000 shares of stock at $10 par value. Dr. W. I. Whitehead of Montreal is president of the company. John Barry, fiscal agent here, is vice president and Ray Jackson is managing director. Satire Printed in England (Special to the Herald-World) LONDON, Oct. 9.— "A Voyage to Purilia," a satire on motion pictures, is to be published in England this month. The author is Elmer Rice. The book was pub- lished in America earlier in the year. Allied States Affiliate Passes Resolution Against State Protection and Adopts Pledge System By GEORGE SCHUTZ GRAND RAPIDS, Oct. 9.— Measures adopted by the M P T O of Michi- gan, Allied States affiliate, at its convention here October 7 and 8, intensify that association's fight on what the national Allied States organization calls an attempt to destroy the independent exhibitor. One resolution attacked state protection, another instituted a system designed to effect for this fight a greater unity of state independent forces, while the issues these resolu- tions represent were carried beyond the state and into the national scene by Abram F. Myers, Allied States head, and Smith W. Brookhart, Senatorial block-booking foe. The protection resolution, passed unani- mously without argument, denounced "un- reasonable protection," a term aimed at the 60-day clearance period which is declared to be to the benefit of the Butterfield string of houses. The resolution directed the board of directors to appoint a committee to seek the abolition of this protection in the state. Pro- tection in metropolitan Detroit was not re- ferred to. Adopt Pledge System The action for greater unity, taking the novel form of a pledge, violation of which could mean expulsion from the association, was described by H. M. Richey, general manager, as the first step in the creation of "a great chain of independent theatres." He pointed out that of course each operator would retain his individual identity as an exhibitor. The nature of the pledge, which is given elsewhere in this issue, indicates that the "chain" sought would act mainly to bind independent theatres more closely and assure ample financial support of the association's program. One new source of revenue under the pledge would be adver- tising trailers run in member theatres, pay- ment for such screening going to the asso- ciation. Previous to the adoption to these mem- bers, the board of directors repeated its stand against percentage booking, with booking on a percentage-plus-guarantee basis being especially frowned upon. This matter, according to Richey, will be placed before the association for definite action at a later time. About 110 members attended the conven- tion. Myers Asks Competition Test Myers and Brookhart appeared for the meeting Wednesday afternoon, when both A CORRECTION (Special to the Herald-World) NEW YORK, Oct. 9.— Through an error in transmis- sion last week, it was published in the HERALD-WORLD that Electrical Research Products had extended credit of $10,000,- 000 to the motion picture indus- try. This figure should have been $20,000,000. election of officers and the protection reso- lution took place. Routine business broke up upon their entrance with Col. H. A. Cole, Allied leader of Texas, and Allen Johnson, retiring president, immediately presented Myers as the first speaker. Al- most at once the Allied States leader intro- duced the subject of protection as "the big- gest issue up to this time in the history of the industry." Admitting that a theatre with small over- head, paying lower film rental and charging lower admission prices, should not compete with a theatre having a large overhead, paying high film rental and charging higher prices, if they are in the same zone, he de- clared that no effort had been made to find out what competition exists between such houses when they are in different districts. "The method they [Hays organization] are using in drawing up these zoning and protection plans is based on pure theory," he asserted. Cites Chicago Plan Attributing a sinister purpose to efforts to have zoning and protection plans adopted throughout the country at this time, Myers referred to the Chicago terri- tory. "There Aaron Saperstein [head of the Illinois Independent Theatre Owners, Allied affiliate] is holding out to prevent the great- est protection raid ever to be made in that territory. They [Hays organization] want their system in Chicago more than in any territory in the country. Why? Because they are paving the way to fight the gov- ernment suits pending in the federal court there. "When the plan was brought up at the last meetings, what were their methods? Did they invite in the trade papers? No, they held their meetings behind closed doors. Then they asked Mr. Saperstein to place his initials on the plan, along with the others, probably just so the paper could be identified later as the same one. And the next day we heard these initials were construed to mean that the plan had been ratified." See Government Action? Declaring that any protection system could be justified only on a basis of actual competition between houses of varying classes, Myers demanded that tests first be made to determine whether or not such competition does exist. Further aims of (Continued on page 34, column 1) 26 EXHIBITORS HERALD-WORLD October 11, 1930 Record Tieups on Amos 'n' Andy; Opens Oct. 24 in 300 Theatres 200,000 Windows to Boost Radio Pictures Film — Fan Letters Bring Premiere of Premieres — Stars on NBC Hookup (Special to the Herald-World) NEW YORK, Oct. 9. — Rapid gross returns on Radio Pictures' Amos 'n' And)^ feature, "Check and Double Check," are assured the producing company as a result of the planned opening of the film in more than 300 theatres the week of October 24. By reason of these simultaneous showings in houses from coast to coast it is believed that subsequent run situations will benefit through earlier bookings than is usual in their case. In thus getting early play dates on this feature for which elaborate tieups have been planned, the small exhibitor is enabled to show it while it is still fresh from first run performances. Radio officials have de- clared that their decision to have a country- wide premiere was based on numerous let- ters received from the radio audience of Amos 'n' Andy demanding the opportunity to see the blackface pair as soon as the New York public. It was originally planned to show an exclusive premiere on the pic- ture here. The radio and the press will be utilized to the fullest extent in what company exec- utives claim to be one of the most ambi- tious publicity and advertising campaigns yet launched by any motion picture com- pany. Large space in the leading dailies of the country will feature a newspaper cam- paign to be conducted on nationwide scale. A coast to coast radio broadcast over the entire NBC "Red Network" on the RKO hour, October 24, will start the publicity on its way. Amos 'n' Andy will be heard dur- ing the hour as well as Duke Ellington's Cotton Club Orchestra. Display advertis- ing is planned to publicise the broadcast. A merchandising; campaign, in which over 200,000 windows will be made available to exhibitors, will follow immediately. Pepso- dent, which has agreed to loan the two stars for the opening broadcast, and which has some 100,000 accounts throughout the country is providing tieup possibilities of which Radio is making the fullest advan- tage. The Williamson Candy company manu- facturers of the Amos 'n' Andy candy bar, are confining their selling efforts to this particular item. Salesmen have been in- structed to book displays in cooperation with the local theatres at the same time they complete their sales. Another manu- facturer tieup is that with the Marx Toy company, whose product is sold in many large department stores, and who are dis- tributing display material which ties up closely with the show. This is in addition to the material now stocked in all RKO exchanges. Further arrangements have been com- pleted with T. B. Harms, Inc., Victor and RCA Radiola. Harms plan a radio cam- paign extending over a period of four weeks together with a concentrated drive on the sale of sheet music during the run of the picture. Victor is releasing material for display in connection with the Amos 'n' Andy and Duke Ellington records, and requesting all Victor, Victrola and Radiola dealers to pro- vide whatever cooperation possible while the feature is being shown. This arrange- ment is understood to offer tieup possibil- ities in some 20,000 excellent display situa- tions throughout the country. yy Cardinal Hayes Deplores "Low Morals of Stage" Calls Legit "Reeking (Special to the Herald-World) NEW YORK, Oct. 9.— Cardinal Hayes, in an address before the Guild of Catholic Lawyers here, deplored the present low moral standards of the stage. He declared that the stage is "reeking with filth, and there seems to be no power in the City of New York to stop it." Suspect in California Stench Bombings Held (Special to the Herald-World) SAN JOSE, CAL., Oct. 9.— A man giv- ing the name of Jack Sutton was arrested here and turned over to San Francisco police after he was allegedly caught in the act of opening a package of stench bombs in a theatre here. Sutton is said to have confessed to ex- ploding two bombs in other theatres. Two Tacoma Suburban Houses Bombed After Cutting Down to One Operator (Special to the Herald-World) TACOMA, Oct. 9. — Police are attempting to determine the perpetrators of a bombing which partially demolished one theatre and slightly damaged another here. Both houses had been involved in disputes with operators unions and were using only one operator each. The front of the Community theatre, owned by J. R. Porter, was blown out and the interior damaged by flying debris. A bundle of dynamite had been placed in the box office, it is believed. The projection room and machines were almost com- pletely destroyed. The explosion occurred in the early morning hours and no injuries are reported. At the Sunset theatre, dynamite tore a hole in the roof. Managers of the Community and Sunset, together with nine other suburban managers in the city and a number in Seattle, Everett, Bellingham and other Washington cities, have been employing only one operator instead of two. Eco- nomic conditions forced them to do this, they said. The police department has been appealed to for protection and all suburban houses have redoubled their guards. "CHIC" CHATS NEW YORK. APPARENTLY some one at least must • read this column, because the following epistle arrived in the mail a few days back. Not only arrived, but was expensively deco- rated with an air mail stamp. It came all the way from Tiffin, Ohio. Dear "Chic": Regarding your "Chats" of September 27. The reason foreigners ivill pay more at a picture house with less hesitation than the average American, is that they can forget the money they could earn during the time the entertainment consumes. Best wishes, Bernard A. Ornlor. Much as we appreciate the letter from Mr. Ornlor, we cannot wholly agree with his ex- pressed belief. People go to motion picture theatres primarily to be carried outside their usual, and generally monotonous routine. The real reason for the hesitation at large ad- mission prices, inspiration has just whispered to us, is to enable the patron of the motion picture house to return there so much sooner if the price is low. The sooner he does return, the happier everybody in this particular indus- try will be, and we are not taking any credit for that brilliant thought. AAA One of the New York tabloids recently ran a series of answers to a question posed to various people by the inquiring photographer. The question was : "Which would you rather do, attend the movies or play Tom Thumb golf?" Six people were asked, among them being a stenographer and a telephone operator (femi- nine), three salesmen and an assistant man- ager (of what, we do not know). The tele- phone operator prefers to play Tom Thumb golf because she says she finds it fascinating. The stenog would rather attend the motion pictures as she finds golf always the same, while the pictures differ at every performance. This same reaction is recorded by one of the salesmen. A second claims that the miniature golf "fad" is diverting occasionally, but can never "satisfy so generally as do the movies." An- other: "I never get tired of seeing a good movie performance." The last cannot be taken too seriously in the vote counting be- cause of prejudice. He said he would rather play Tom Thumb golf as a rule, but after taking 25 strokes to sink the ball in a recent game, he decided that he prefers the motion pictures. Of the half-dozen, then, we find only one with a definite preference for golf over movies, one doubtful and four very much in favor of screen entertainment. The moral or conclusion which may be drawn from this little story, we present as follows: Tom Thumb golf may come and go, but the motion picture goes on forever! Anyway, winter will be here soon. — "CHIC" AARONSON. Fire Damages 4 Houses In San Francisco Area (Special to the Herald-World) SAN FRANCISCO, Oct. 9.— Four thea- tres in this section have suffered heavy fire damages in the last few days. The West Portal theatre in this city has been forced to close for rebuilding of the interior and installation of new equipment as the result of a blaze. The Premier house in Los Gato has been similarly damaged and will be closed for several weeks, pending repairs. The Gerber theatre, Gerber, Cal., was burned last week and the projection room of the Rose theatre in Santa Rosa has been dam- aged by fire. October 11, 1930 EXHIBITORS HERALD-WORLD 27 See Uniform Projection With New Standard Release Print Expect to Eliminate Waste And Mutilation of Pictures Suit Against ERPI By Aelograph Goes Into Court Nov. 13 Claims of 50 to 100 Millions May Be Made, Says Manager, for Al- leged Infringement (Special to the Herald-World) SAN ANTONIO, Oct. 9.— Suit of the Aelograph Company of America, owners of a talking picture patent, against the Electrical Research Products, Inc., in the United States District court here is set for hearing Novem- ber 13. The Aelograph company brought the suit in equity and for an accounting of profits and also asked for an injunction against the Re- search Products company last May, alleging infringements of patent rights. They asked for damages and according to G. S. McElroy, manager of the company, they can establish a claim from $50,000,000 to $100,000,000. Aelograph is a Delaware corporation, with offices and headquarters in San Antonio and owned by about 800 stockholders scattered over Southwest Texas. The company was in- corporated in 1923, following the purchase of the patent rights from Allen Stowers and Leo DeHymel, San Antonians, who obtained the patents two years previously. Stowers is still a large stockholder in the company, which is incorporated for $30,000. Former Communist Sees Terrible Red Menace in American Productions (Special to the Herald-World) PORTLAND, ORE., Oct. 9.— M. R. Bacon, formerly a member of the commu- nists' organization, provided material for a good laugh in local film circles when as a witness before the federal committee in- vestigating Red activities in the United States he declared that American produc- ers were being used by the soviet to pro- duce two propaganda pictures. He named "High Treason" of Tiffany and "Loving the Ladies," produced by Radio Pictures. He added, however, that he had no evi- dence that this was done with the knowl- edge of the producers. Miss Aldrich Still Active (Special to the Herald-World) MOSCOW, IDAHO, Oct. 9.— Miss Maude M. Aldrich, vice-president and field secretary of the Federal Motion Picture Council in America, Inc., told the North- ern Idaho WCTU that motion pictures are undermining the influence of the home, school and church by creating false stand- ards of social life, and added that they are "the greatest foes of prohibition." City Gets New Theatre For Repealing Blue Law (Special from B. M. B.) CANAJOHARIE, N. Y., Oct. 9.— Open- ing of the new Strand theatre here marks the fulfillment of a pledge which Jack Vas- sil, owner of the Strand, made to the city council last spring when he promised he would build a new theatre if the blue laws were repealed. New Method of Change-Over Said to Solve One of Most Troublesome Problems (Special to the Herald-World) NEW YORK, Oct. 9. — The Academy of Motion Picture Arts and Sciences through the M P P D A has announced a new form of standard release print to go into effect November 1 which is expected to result in uniform projection in theatres and to eliminate waste and mutilation to film. The standard has been adopted by all major producing and distributing companies and is en- dorsed by the National Body of Projectionists, completing six months' effort by the Academy to bring every technical branch of the industry into cooperation. The chief features of development are : Standardization of nomenclature for different types of prints as well as units comprising each reel, in- scription for identification, synchron- izing marks, and method for change- over from reel to reel. In bringing about a uniform change-over method, one of the most troublesome problems in projection should be solved, making it un- necessary for the individual projectionist to place his own change-over marks. In addition to this system, standard specifications cover leaders at both the beginning and end of the picture, including protective, identification and synchronizing leaders. Four types of prints are defined in the nomenclature, as follows : Sound print for film, sound print for disc, sound print combination, and silent print. Technical Experts Cooperate Beside making for easier handling and smoother projection for the exhibitor in showing pictures, the new standard eliminates the necessity of the director in the studio shooting silent dead action at the end of a reel. This is said to be the first time in the history of the industry that technical experts have joined in such a development. Up to November 1, an advance educational program will be conducted to pave the way for the standard reaching every theatre, ex- change and studio in the country, acquainting managers, projectionists, editors and labora- tory executives with the features of the new standard. The development was worked out by a sub- committee of experts under the supervision of the Academy Producers-Technicians' commit- tee, of which Irving Thalberg is chairman, and involved analysis, survey and correlation of practices of technicians throughout the country. Committee of Experts The committee of experts included Sidney Burton for the Projectionists, N. H. Brower for the exchanges, A. J. Guerin as laboratory representative, James Wilkinson as film editor, Gerald Rackett, former manager of the Tech- nical Bureau, and Sidney J. Twining as chair- man. Projectionists active in furthering the stand- ard are George Edward, president of the American Projection Society, Thad Barrows, J. P. McGuire, Lester Isaacs and Charles Eichorn, leaders of the Projection Advisory Council, which has formed a technical coor- dination committee to answer questions re- garding the use of the standard. Lester Cowan, manager of the Academy Technical Bureau, is here contacting company executives on behalf of the new system. Evanston Master Okays Sunday Films After 3-Year Fight Evanston, a Chicago suburb and the scarred battleground of a blue law war that has smouldered and flamed for more than three years, is at last going to have peaces — unless there is another outbreak. George E. Gorman, master in chancery for the circuit court, who was appointed to hear arguments on the motion picture ques- tion, has decided that Evanston will have Sunday pictures. But William Lister, cor- poration counsel for the city, when he heard the decision, declared that the administra- tion's fight against the theatres is not ended. Chicago Denies Writ to Show "Primrose Path" A circuit judge has denied a petition for mandamus by Greiver Productions, Chicago motion picture distributors, to compel the city to issue a license for showing of "The Primrose Path." Cincinnati Union Says Theatres Were Sold to Avoid Contract; Sues for $26,000 (Special to the Herald-World) CINCINNATI, Oct. 9. — Local No. 165 of the Motion Picture Operators' Union has brought suit against the Ohio Theatre and Show Company and the Dixie Amusement Company for $26,000 damages, charging the former company sold the Rex and Gem theatres to the latter to void a definite contract for union operators, expiring September, 1931. Jennie Carlin and F. W. Huss, Jr., owners, sold the theatres to the Dixie Amuse- ment Company last May. 28 EXHIBITORS HERALD-WORLD October 11, 1930 20 Films from Sono Art-World Wide Will Include 10 by Cruze "Thrill-0 -Drama" Group Has 10 Attractions, Four of Them Specials; Two Pictures Ready for Production (Special to the Herald-World) NEW YORK, Oct. 9. — With several pictures now playing leading theatres of the country and with a number of others ready for release, Sono Art- World Wide this week announces its complete production schedule for 1930-31. TWENTY pictures are on the new sea- son's program, 10 of which are "James Cruze-World Wide Winners" and 10 "Thrill-O-Dramas." In the Cruze-World Wide group are the following attractions: "Costello Case," a James Cruze produc- tion featuring Tom Moore, Lola Lane, Russell Hardie, Roscoe Karns and Wheeler Oakman. Story by F. McGrew Willis. Di- rected by Walter Lang. "Reno," adapted from Cornelius Vander- bilt, Jr.'s novel starring Ruth Roland: With Kenneth Thompson, Montague Love, Sam Hardy, Doris Lloyd, Edith Vosselli. Directed by George J. Crone. "Symphony in Two Flats," adapted from Shubert's Broadway play; featuring Ivor Norvello and Jacqueline Logan. Directed by V. Gareth Gundry. "Rogue of Rio Grande," a Cliff Brough- ton production, featuring Myrna Loy, Ray- mond Hatton and Jose Bohr. Directed by Spencer Gordon Bennett. "Charge of the Light Brigade," English War Office makes one. A Gainsborough production; based on Tennyson's poem; made under supervision of British war of- fice. Featuring Cyril MacLaglen, Benita Hume, and cast of 5,000. Directed by Maurice Elvey. "Once a Gentleman," a James Cruze pro- duction: featuring Everett Edward Horton, Lois Wilson, King Baggott, George Faw- cet, Francis X. Bushman. Directed by James Cruze. "Week End Sinners," by Gerald Bow- man. It concerns the Saturday-to-Monday adventures of harried husbands seeking re- lief from the routine of domestic ties. "Just For a Song," a Gaumont-Gains- borough production, featuring Lillian Dawes, Roy Royston and Constance Car- penter. Directed by V. Gareth Gundrey. "The Big Fight," a James Cruze pro- duction based on the Belasco play; featur- ing Lola Lane, "Big Boy," Guinn Wil- liams. Stepin Fetchit and Ralph Ince. Di- rected by Walter Lang. "The Scoop," by John Drinkman, an ex- citing narrative of a newspaperman's ex- ploits in helping to solve a baffling crime. In the Thrill-O-Dramas group there will be 10 pictures, four of which are scheduled for specials, the story material, casting and production of which will start in three weeks in Hollywood, is as follows: "Air Police" (Special) by Arthur Hoerl is an epic of a new type of civilian pro- jection now offered to the larger cities of America; "Hell Bent for Frisco," by Gene Pritchard is an automobile racing story reminiscent of Wally Reid vehicles: "First Aid" (Special) bv Michael L. Simmons glorifies the ambulance surgeon; "Hell Skipper." by H. G. Wilson, is a story of a devil pilot who terrorized a crew of nrimi- tive hate-maddened men; "Casey Jones, Jr.", (Special), by Greeory T. Kelsey. is a railroad melodrama; "Is There Tustice?" (Special) by Francis Packard, is the story probine the use of capital punishment; "Cheyenne Kid," by Arthur Hoerl, is a tvpe of outdoor Western revolvinc around stunt thrills in a rodeo: "Neclc and Neck," by Thornton Churchill, is a racehorse melodrama; "Swanee River," by Roger W. Sherwood, shows an absorbing "triangle" drama reaching its climax in a spectacular flood; "Mounted Fury," by G. Evarts Pence, presents a new interesting drama of the Northwest Mounted Police who re- fused to get his man. Of the above, "Air Police" and "Hell Bent for Frisco" have reached the con- tinuity stage, with casting to begin in two or three weeks. George W. Weeks will supervise production of these. Germans Would Join in Denial U. S. Men Caused Prague Riot, Says Hays (Special to the Herald-World) NEW YORK, Oct. 9.— Will H. Hays, president of the M P P D A, termed as "ut- terly without foundation" the reports re- ceived here from Prague that recent riot- ing over the presentation of German films was instigated by importers of American pictures. He bases this statement on re- ports from American motion picture inter- ests abroad. "Such accusations are absolutely base- less," he said. "I believe every factor in the German motion picture industry will join us in resenting such absurd reports, which can only spring from a desire to affect the very cordial relations that now exist between the American and German film industries." French Paper to Build Its Own Picture House (Special to the Herald-World) PARIS, Oct. 9. — A motion picture theatre is to be made part of the regular equipment of the French newspaper, I'lntransigeant, which has enlarged one wing of its office building1 to house it. It will be called Les Miracles. This novel theatre will be devoted espe- cially to the encouragement of French mov- ing pictures, but pictures from Hollywood and other foreign places will also be shown. The paper also has a radio news service. The theatre will open in December. Owners and Union Agree; Beaumont Strike Averted (Special to the Herald-World) BEAUMONT, TEXAS, Oct. 9.— A strike of Beaumont union motion picture oper- ators did not materialize, owing to what the union men termed a compromise with their employers in their wage and hours dispute. Robs Tulsa Ritz of $20 (Special to the Herald-World) TULSA, Oct. 9.— A youthful bandit stepped up to the box office of the Ritz theatre here and took $20 from the cashier. Know Your Exchange —Managers- The exchange manager is the direct contact between exhibitor and distrib- utor, and therefore it is to their mu- tual advantage to know each other. The Herald-World presents a series of brief sketches of exchange managers and their outstanding activities in the motion picture field. Felix Mendelssohn FELIX MENDELSSOHN, the affable man- ager of the Chicago office of Metro-Gold- wyn-Mayer, was born in Kansas City, Mo., "some time during the latter part of the Nineteenth Century," and that's one bit of historical statistics that never will be more definite as far as this paragraph is concerned. It was in 1917 that Mendelssohn left other fields of human endeavor to enter the motion picture busi- ness. For the year from 1917 to 1918 he was manager for the World Film Corpora- tion at the Cincinnati office. Then followed the beginning of the connection with the organization that he has been with ever since. SAM FEINSTEIN a Denver manager for RKO, started with Select Pictures Cor- poration in 1922, and was with this company for 22 months work- ing in the Salt Lake City and Denver ter- ritories. Then in 1924 he joined Vitagraph as sales representa- tive, covering Utah and Montana for six- teen months. He left Select to represent Metro - Goldwyn- Mayer in Montana, until July, 1926. At that time he affiliated with the FBO Pic- tures Corporation as salesman in the New Mexico territory, op- Sam Feinsteln erating out of the Denver branch. A J J. CLARKE, manager of the Chicago * branch of Pathe, is right at home on the job in more ways than one. For one thing it's his home town. He was born in Chi- cago in 1893 went to high school, through De Paul and Loyola universities and then taught mathematics at a high school in Iowa. Perhaps it was while teaching mathe- matics that he ac- quired the adeptness at figures that won him promotion when he took to film sales. And perhaps his ex- perience as a catcher for Chicago in the old Federal League brought him skill in catching contracts. He was salesman successively for Famous Play- ers, M G M and United Artists. John J. Clarke October 11, 1930 EXHIBITORS HERALD-WORLD 29 Injunction Threats Voiced as Illinois George E. Quigley, Vice President of Vitaphone, Made Director of Tobis (Special to the Herald-World) NEW YORK, Oct. 9.— In regard to the extension of relations between Warner Brothers and the Tobis organization in Germany, it is an- nounced that George E. Quigley, vice- president and gen- eral manager of the Vitaphone corpora- tion, has been elect- ed to the board of directors of the various companies connected with To- bis. These include the Tonbild Syndi- kat A. G., Compag- nie Francais Tobis and N. V. Kuchen- meister's Mattschapij voor Sprekendefilm. The Warner Brothers executive has also been elected to membership on the patent committee, which is the licensing commit- tee for carrying into effect all licenses un- der the Paris agreement and all other li- censing arrangements which may be effected in the future. Milton Diamond is the other member of the committee. Allied Rejects Zoning Double Feature Ban Removed; Companies to Make Own Deals George E. Quigley Bert Perkins in Charge Of Theatre Contacts For Brunswick Radio (Special to the Herald-World) NEW YORK, Oct. 9.— Bert P. Perkins, for- merly in charge of exploitation for First Na- tional, has been appointed general field man- ager of the theatre contact division of the Brunswick Radio Corporation. Perkins is well known in the exploitation end of the business, his last work in that con- nection having been on "The Dawn Patrol." Ontario Triples Censor Fee on U. 5. Productions (Special to the Herald-World) TORONTO, Oct. 9.— Censorship fees on U. S. film productions have been increased more than 300 per cent over the present rate by the Ontario government, which has passed an order-in-council to that effect. The new charge is $10 per reel of 1,000 feet or less. The former rate was $3. The censorship tariff on British films has also been raised, but not so much. The charge on English pictures will be $7 per 1,000 feet, as compared with the old rate of $3. The higher fee is expected to bring an additional $90,000 into the Ontario treasury every year. Says Theatre Sign Fell On Her; Wants $5,000 (Special to the Herald-World) MUNCIE, IND., Oct. 9.— Etha Keys has en- tered suit in circuit court here against George S. Challis, former operator of a local theatre, asking for personal injuries which she assert- edly sustained when a sign fell on her in front of the house. She claims the sign fell upon her head and shoulders, permanently injuring her. Exhibitor Says "95 Per Cent of Clauses of Zoning Sched- ule Detrimental to Smaller Independents" The clause barring double features has been stricken from the protection plan for Chicago, according to a statement from the Film Board of Trade offices. Distributors will make their own deals on this question. This has been one of the touchiest points in the controversy between the indepen- dent exhibitors and the producer-exhibitor interests, as double-features were barred unconditionally from smaller houses. The rest of the plan remains essentially the same, it was stated. The Allied States affiliated organization of Chicago met in a spirit of re- bellion in convening to consider the proposed zoning and protection plan for that city and Illinois. At a meeting conducted at the Stevens hotel, October 3, the members of the Illinois Independent Theatre Owners voted unanimously to reject the plan, thereby sustaining President Aaron Saperstein, who had rejected it the week previously, and also the association's executive board, who had voted it down just prior to Friday's meeting. About 90 of a total membership of around 125 were present. But the vote by the entire membership present on the zoning plan, coming toward the close of the meeting, was only the cul- mination of a stormy session which broke through any limitations of business created by ihe scheduled consideration of the zon- ing plan. Both Abram F. Myers, presi- dent of Allied States, and Al Steffes, one of the organization's most active leaders, addressed the meeting. Myers stressed the importance of exhibitors' maintaining a strong organzation. It was Steffes who referred directly to zoning and protection, and it was his interpretation of zoning and protection, not as a local administrative matter, but as a scheme with which the producer-distributor-chain interests seek to hamper the smaller exhibitors, that sound- ed the note of the entire meeting. Injunction Talk Holds Sway "I don't know what's going to happen," Steffes flung out after his speech, "but I do know we're going to fight like hell!" In this spirit, the meeting openly talked of injunction suits. "The only way to solve the problem is to go into the civil courts," said one ex- hibitor, and it was typical of sentiment from a number of sources. One member Will Bring Injunction If — In case the final decision in re- gard to the Zoning Plan in Minne- apolis tails to treat the independent exhibitor as it should injunction action by the Northwest Theatre Owners association is assured, ac- cording to A I Steffes, who stopped off in Chicago Wednesday on an- other of his hurried trips. The asso- ciation at a recent meeting voted to undertake injunction action if neces- sary. "We certainly shall resort to in- junction proceedings," said Steffes, "should we feel that they are neces- sary." promised that if he could get help from enough independent exhibitors, he himself would go into the federal district court in Chicago to obtain an injunction forbidding application of the proposed protection plan. Threats of injunction suits were carried from the meeting room and into the cor- ridors of the hotel. In the discussion of the entire problem from the floor throughout the session it was evident that the independents linked the protection problem with that of chain domination. Saperstein told the meeting: "We should be allowed to operate as we see fit. The chains should not be allowed to come in and tell us what we are to do. I told them: 'Keep your nose out of our business.' " Reject Regulation by Chains Likewise the comment of one exhibitor from the floor: "It seems to me that the question is not whether we show double features, have gift nights or anything else, but whether we are rejecting regulation by chains." In fact, one exhibitor arose to protest against the use of double features, one of the disputed angles of the protection plan which at present bars them. He said: "If double features are wrong for the chains they are wrong for us. I don't think we should ask for something we think it's wrong for the chains to do. What we must do is set an example." Detrimental to Smaller Independents But on this Fred Guilford declared: "If we are able to shelve pictures, we'd elimi- nate the double features ourselves. Ninety- nine per cent of the clauses of the zoning schedule are detrimental to you independ- ents." Saperstein told the assembled independ- ents that the executive board suggested that a start should be made in changing the names of all units to carry the phrase Allied Theatre Owners. Thus the Illinois unit's name, instead of Independent The- atre Owners of Illinois would be Allied Theatre Owners of Illinois. 30 EXHIBITORS HERALD-WORLD October 11, 1930 Erpi Engineering Reorganized; Three Units Meet Sound Need H. B. Santee Directs Commercial Engineering Department, G. E. Mather General Engineering, and H. M. Wilcox, Operating, Including Reproducing (Special to the Herald-World) NEW YORK, Oct. 9. — Reorganization of the engineering activities of Elec- trical Research Products into three departments has been announced by H. G. Knox, vice president. The new departments will include commercial engineer- ing, general engineering and reproducing, the last being taken over as part of the scope of the present operating department. In commenting on the change, Knox pointed out that it involves primarily the effective consolidation into one department of services rendered one class of customers, exclusively. It has been made to meet the changes which have come into the talking picture industry and to best serve exhibit- ors and producer licensees under present day conditions. ment through a staff of 750 men over the country. H. B. Santee and G. E. Mather have been appointed directors of the new commercial engineering and general engineering de- partments respectively. How Departments Will Function With the new alignment, the commercial engineering department will assume charge of all matters pertaining to recording and studio relations with the exception of major engineering developments. Its work will also include the maintenance of financial relations with all producer licensees. For this purpose B. L. Glaser, assistant treas- urer of ERPI, has been attached to the department. The recently announced acous- tic consulting service, with S. K. Wolf as manager, also becomes part of the work. The general engineering department will be devoted to scientific study of practical recording and reproducing problems with a view to the betterment of present condi- tions. A staff of consulting engineers will be maintained for this purpose, the depart- ment having at its disposal the resources of the Western Electric Company and the Bell Telephone Laboratories. Field Engineer Group Taken Over A group of field engineers, specialists in reproducing, have been taken over by the operating department under the reorgan- ization. H. M. Wilcox, named as man- ager of this department, has supervised the servicing and maintenance of theatre equip- Sam Moscow Named Southern Sales Head For Columbia Pictures (Special to the Herald-World) NEW YORK, Oct. 9.— Sam Moscow, formerly on the Columbia sales staff in Boston, has been made southern division manager, replacing Leslie Wilkes, resigned. Moscow will have supervision over At- lanta, Memphis, New Orleans, Dallas, Okla- homa City and Charlotte, N. C, branches. His headquarters will be in Atlanta. Charles Johnson, who has been on the sales staff of the Columbia exchange in Buffalo, is the new manager of the Albany branch. He succeeds H C. Bissell, who will take charge of the Cleveland office. Paul Hunter to Head Screenland Magazine (Special to the Herald-World) NEW YORK, Oct. 9.— The Screenland Magazine, Inc., has announced Paul C. Hunter as its new president and publisher. Two magazines are published by the com- pany, Screenland and Silver Screen. The lat- ter is a new publication, while Screenland has been on the news stands for 10 years. Weshner Heads Publicity For all Warner Theatres Outside New York City (Special to the Herald-World) NEW YORK, Oct. 9.— David Weshner, general manager of Warner Brothers the- atres in Northern New Jersey, has been promoted to director of advertising and publicity for all Warner theatres in the country excluding New York City. Harry A. Kalmine succeeds Weshner at the New Jersey post. The latter is now on a two weeks's tour, studying first run houses in the key cities. John Harris is the new zone manager of Warner houses in Pittsburgh, succeeding J. Reeves Espy, who goes to St. Louis in an executive capacity to assist Charles Skouras, zone manager there. Exhibitors to Get List Of Films for National Book Week Next Month (Special to the Herald-World) NEW YORK, Oct. 9.— The National Board of Review has prepared a special list of films for National Book Week which includes all pictures with tieup possibilities. Book Week is to be celebrated November 16 to 22, and the National Board of Review- reports many exhibitors are billing short films on books for the occasion. Pantages Theatre Sued By Neon Electric for Alleged Infringement (Special to the Herald-World) HOLLYWOOD, Oct. 9.— Claude Neon Electric Products has brought a suit for alleged patent infringement against Pan- tages Hollywood theatre and Metzler Cor- poration. It asks damages for the use of luminescent tube lighting. Honolulu Chain Bills W B (Special to the Herald-World) NEW YORK Oct. 9.— Arrangement for showing of the entire Warner Brothers prod- uct has been made by the Consolidated The- atre Circuit of Honolulu. Claude C. Ezell, general sales manager of Warners, consum- mated the deal. SECURITIES PRICE RANGE Week Ending October 8 NEW YORK, Oct. 9. — Strength of amusement shares was evidenced in Tuesday's trading when bear raids forced a number of leaders and specialties to new lows for the year, but several amusement shares made gains while only frac- NEW YORK STOCK MARKET Sales High Low Close American Seating 400 7% 7% 7% Brunswick-Balke-Collender 3,900 14% 13 13 Celotex 3.000 10% 9% 10% Do. ctfe 1.600 10% 9% 10% Do. pfd 120 34% 27 27 Consolidated Film 4,400 16% 14% 15 Do. pfd 3,000 19 17% 18% Eastman Kodak 34,500 207% 189 196 Do. pfd 30 132 130 132 Electric Storage Battery 1,000 61% 58% 59% Fox Film "A" 251,900 45% 39% 41% General Theatre Equipment 51,200 30 25 25% Keith Albee Orpheum 100 100 100 100 Loew's Inc 125,500 73% 63 65 Do. pfd. ww 400 108% 108 108 Do. pfd. xw 800 99% 99 99 Metro-Goldwyn-Mayer, pfd 500 26% 25% 26% Mohawk Carpet 700 17 16 16% Paramount 88,900 54% 49% 50% Pathe Exchange 4,000 3% 3% 3% Do. "A" - 800 8 7 7% Radio Corporation 654,200 30% 23% 24% Do. pfd. "A" 200 54% 52% 54% tional losses were experienced by others. Among those that gained were A. T. & T., one point; Eastman Kodak, 1%; Warner Brothers, %, and Westinghouse %. General Elec- tric was off y%, and Radio also }i. This week's summary: Sales High Low Close Do. pfd. "B" 7,800 61 58% 58% Radio Keith Orpheum 359,900 27 22% 24 Shubert Theatres 3,000 12% 10% 10% Stanley Company 30 30 30 30 Universal Pic. 1st pfd 160 53 48 48 Warner Brothers 167,200 22% 20% 21% Do. pfd 300 36 36 36 CHICAGO STOCK MARKET Gen. Theat., Inc 5,600 29% 25% 26 Marks Brothers cvt p 722 8 7 7% Morgan Litho 1,800 8% 6% 8% U. S. Gypsum 4,950 41 38% 38% Do. pfd 189 120% 120 120 NEW YORK CURB Columbia Pictures 400 35% 34 35 Do. vtc 1,000 36 34% 34% Cons. Theat 100 2% 2% 2% Fox Theatres 8,400 8% 7% 7% Loew's war 500 9% 8% 8% Sentry Safety 200 2% 2% 2% Technicolor, Inc 8,300 18% 13 14% Trans-Lux 800 8% 6% 7 U. S. Gypsum 1,100 38% 38 , ; 38 October 11, 1930 EXHIBITORS HERALD-WORLD 31 W Film News in Pictures PICTORIAL SECTION Stories Told by the Camera Phil Goldstone, Tiffany Coast studio executive, halted production on "Extravagance" long enough so that a group of Tiffany branch managers could congratulate pretty June Collyer on her work. From left to right are M. A. Hulling, San Francisco; George Caldares, Los Angeles; R. C. Hill, Seattle; June Collyer, /Phil Goldstone, S. Tewksbury, Portland; George Faulkner, Salt Lake City, and M. A. Brown, Western district manager. A scene from "Razored in Old Ken- tucky," Radio Pictures production of the Nick and Tony comedy series. Nick Basil and Henry Armetta seem to be giving the Barbers Burial Ground a sad once-over. Stranded and without a friend in the world, that is, outside of each other. Lloyd Hamilton and his pal. Lloyd has just fin- ished the first in his new Educational series, "Won by a Neck." A distinguished group posed for the cameraman in between scenes while shooting was in progress on one of First National's productions. It is Marilyn Miller's latest starring vehicle, "Sunny," in which she was so popular on the stage. Beginning at the left; Theodore Kosloff , dance instructor; Florenz Ziegfeld; Marilyn Miller; Jack Warner, production executive, and William A. Seiter, under whose direction the picture is being molded into shape. I 32 EXHIBITORS HERALD -WORLD October 11, 1930 Golden haired Shirley Jean Ricket is one of Hal Roach's M G M gangsters. Below, fascinating Evelyn Brent, who is appearing in Radio Pic- tures' "The Silver Horde." "Let me out, or I'll tear these bars down," may be what this "jailbird" is muttering through his teeth. He is the popular Tiffany Chimp, and this scene is taken from the monkey comedy, "The Little Big House." Jim Tully, noted hobo-author, is to display his histrionic ability in M G M's "Way for a Sailor," starring John Gilbert. He is shown here dis- cussing his lines with Sam Wood, who is direct- ing him in the film. Ann Harding, beautiful star of some of Pathe's outstanding pictures, had a signal honor bestowed on her when she was chosen Queen of the Society Fiesto staged by the Daughters of the Golden West, celebrating Los Angeles' 149th birthday. Just a typical scene of the wild and woolly West, where anything may happen, and where, apparently, anything may be harnessed, from water power to zebras and — well, mules. Astride the gayly bedecked zebra, rarin' to go nowhere, is charming Evelyn Knapp, while on the "crittur" that is all set to go roller skating, is Grant Withers. They both appear in Warner Brothers' "Sinners' Holiday." October 11, 1930 EXHIBITORS HERALD-WORLD 33 Wow! Johnny Hines in the Educational - Gayety, "Johnny's Week End," and Margaret Livingston plays gunman's moll in Pathe's "Big Money." Happy "newlyweds." Conrad Nagel has a lap- full of sweetness in Genevieve Tobin, one of his two wives in "A Lady Surrenders," a Uni- versal picture adapted from John Erskine's novel, "Sincerity." John M. Stahl directed. Looks as though they were going right over the top, doesn't it, but as this is not a war picture, Marian Shockley and Ray Cooke are just having a lot of fun in the Educational-Vanity comedy, entitled "The Freshman's Goat." Two executives, one of the state, the other of the "city," pose for the cameraman. Honorable C. C. Young, governor of the state of California, with Carl Laemmle, Jr., manager of the Universal studios, on his recent visit to Universal City. We're not sure just what is going on here, but at first glance it looks something like an experiment. Benny Rubin doesn't seem to favor the idea, but Robert Mont- gomery evidently wants to see if the can will explode. What benzine has to do with "Love in the Rough," we don't know, but that is the title of M G M's pic- ture in which these two appear. Dorothy Jordan and J. C. Nugent are also in it. 34 EXHIBITORS HERALD-WORLD October 11, 1930 Big Interests" Are Denounced At Grand Rapids Convention (Continued from page 25, column 3) Allied States were implied in a closing reference' to Brookhart. "I am talking as much to Senator Brookhart here before me," he said, "as I am to you exhibitors. I want to educate Senator Brookhart as to what is going on in the motion picture industry, just as I would like to edu- cate his colleagues in Congress. For unless we fight, the elimination of all of us is only a question of time." Brookhart didn't get into the subject of protection until the latter part of his speech, part of which had been prepared and pre- viously handed to the press. A consider- able portion of his address was devoted to tracing the development of his interest in the motion picture industry as one of sev- eral fields in which he saw attempts to wipe out the independent business man. Block- booking was at first the great evil he saw, and he spoke at length in favor of his bill, long pending in the Senate, to modify this practice. Protection, he declared, would be aimed at next, and in this same bill, by means of amendments. Asserts Monopoly Exists On the basis of both practices he asserted the existence of monopoly by the producer- distributor-chain interests, and on the basis of this alleged monopoly he demanded gov- ernment action that he declared would be justified even if it went to the length of making the motion picture industry a public utility. "I recognize in the movies an agency of tremendous potentiality in providing whole- some and economical entertainment for the people, in the advancement of culture, and in the propagation of ideas. I have no desire to retard the steadily increasing growth of the business or to cramp the de- velopment of the motion picture art. But I would remind my friends in the industry that there is no government worthy of the name that has committed so vital a subject as education solely to private enterprise without retaining some measure of control. "If it be said that the known effects and potentialities of the movies as an educa- tional medium are not sufficient to justify a public interest in what is regarded by some as a purely private business, then there are other grounds. The whole busi- ness is founded on a form of property that is not a natural or inherent right, but is in effect a government bounty. It is a fair assumption that the framers of the Consti- tution and the authors of the copyright law never intended that a copyright should serve as a means for oppressing any part of the people, or of depriving the people of the right to regulate in all needful particu- lars any agency that is so intimately linked with their happiness and welfare as the movies. Encourages Independents "That the motion picture industry, both by reason of the copyright law and the ex- tent to which it has been manipulated with the indulgence of the prosecuting authori- ties, is a monopoly, scarcely admits of doubt." He held out encouragement to the inde- pendent interests represented by the con- vention, stating he believed that "a high degree of independence can be restored and maintained in the exhibition of motion pic- tures if the unconscionable practices sad- dled on the industry by the Hays crowd can be outlawed." Senator Brookhart's address was followed by election of officers, which named A. Eiseman of Flint (former vice president), president; P. C. Schram of Kalamazoo, vice president; J. E. Niebes of Detroit (former treasurer), secretary; and H. T. Hall of Detroit, treasurer. Directors elected are: Ray Branch, Hastings; Fred De Lodder, Detroit; Allen Johnson, Grand Rapids; E. E. Kirchner, Detroit; Leon Krim, Mount Clemens; Tom Lancaster, Detroit; H. T. Reynolds, Grand Rapids; J. C. Ritter, De- troit; A. Robinson, Detroit; Alex Schrieber, Detroit; Carl Schweighart, Detroit; H. A. Wood, Bangor; Frank Wetsman, Detroit; and Lew Wisper, Detroit. Mount Clemens was decided on as the site of the 1931 convention. The convention began socially on Mon- day, with a golf tournament, and closed on the same note, with a banquet and dance Wednesday evening. Wednesday morning members were entertained at the plant of the American Seating Company, where they were welcomed by President H. M. Talia- ferro. Those Registered at Michigan Convention The following were registered at the con- vention of the M P T O of Michigan at the Pantlind hotel in Grand Rapids, October 7 and 8: From Detroit Mr. and Mrs. R S. Fisher, Tom Lancaster, Mr. and Mrs. G. Caplan, C. H. Shalet, John E. Niebes, Carl Buermele, Mr. and Mrs. H. M. Richey, Mr. and Airs. Alex Schrieber, J. E. Stocker, John G. Golden, H. R. Pettey, Douglas Dickerson, H. C. Robinson, D. Mundstruck, Mr. and Mrs. G. A. Cross, G. W. Carr, Mr. and Mrs. J. C. Ritter. Mr. and Mrs. E. E. Kirchner, R. C. Taylor, P. M. Sprott, Mr. and Mrs. E. S. Kinney, W. J. Schulte, Mr. and Mrs. Milton G. Goff, Mr. and Mrs. W. A. London, F. A. Wetsman, J. G. Partell, W. N. Flemion, S. K. Decker, Leonard Shecter, Charles A. Komer, Ira A. Waddell, N. Shore, Roger Kennedy, J. J. Thompson, L. C. Becker, Mr. and Mrs. G. G. MacArthur, C. H. Townsend, Mr. and Mrs. Joseph D. Lenahan, George W. Trendle. Mr. and Mrs. C. E. Rundle, Mr. and Mrs. Charles Lau, J. D. Goldhar, R. Barnett, Syd- ney Hockford, G. L. McCoy, S. L. Gilbert, S. Fisher, Harry Brown, Mitchell Victor, Lew Wisper, Louis De Golden, Samuel Ackerman, M. D. Thompson, F. A. Schneider, G. Kern, T. D. Williams, W. Schulenhelm and Arthur Prescott. From Other Cities Mr. and Mrs. N. E. Frank, Wayland ; Mr. and Mrs. E. W. Dennis, Paw Paw ; Mr. and Mrs. W. A. Cassidy, Midland; L. A. Win- chester, Grand Rapids; Mr. and Mrs. F. M. Harris, Hart ; Fred K. Harris, Hart ; L. L. Ward, Mount Pleasant; Mr. and Mrs. J. C. Peck, Trenton; Mr. and Mrs. P. C. Schram and daughter. Kalamazoo. Mr. and MYs. Leon Krim and daughter, Mount Clemens ; Ray Branche. Mason ; C. H. White, Mason; J. A. Price. Hollv; Roy Par- tee, Reed City: Mr. and Mrs. O. Varneaw, Grand Rapids"; Mr. and Mrs. H. T. Revnolds, Grand Rapids: Mr. and Mrs. C. R. Biechler, Charlotte ; E. T. Conlon, Grand Rapids ; Mr. and Mrs. T. G. Pennell, Bernice Snrines ; O. A. D. Baldwin, Bridgman; E. D Mvers, Shelbv; W. W. Brown, Grand Rapids; Her- bert A. Wood, Bangor. Mr. and Mrs. S. J. Marz, Saginaw: Mr. and Mrs. T. Dabek, Saginaw : T. Kulms, Grand Ranids; Mr. and Mrs. W. R. Rhoads, Everett: H. A. Bird. Grand Rapids: Toe Roszko«ki. Grand Rapids: A. Eiseman. F'int; A. L. Puppert. Flint: and H Terrv. William Cook. E. A. Hotchkin and Mr. Lockwood of Lansing. Michigan M P T O Votes Greater Unity Pledge (Special to the Herald-World) GRAND RAPIDS, Oct. 10 The MP T O of Michigan in convention here adopted a pledge of loyalty and support aimed to increase the organi- zation's effectiveness. Each member must sign the pledge, promising, un- der penalty of dismissal from the association, to: 1. Pay dues monthly in advance. 2. Fully and completely carry out every policy determined by a major- ity of the board of directors, after receiving notice of the measure, in order that the composite strength of the organization may be maintained. 3. Voice any criticism of the asso- ciation, its policies or activities, only to the association headquarters or to the board of directors at their regu- lar meeting, either in writing or in person, that the organization may not be handicapped by internal conflict. 4. Respond promptly when the or- ganization asks the member to render personal service 5. Attend the state convention- un- less prevented and as many other meetings as feasible. 6. Show in the member's theatre (if any advertising other than his own advance trailers are shown) the advertisement of one advertiser per week, slide, trailer or industrial reel, the revenue derived from such show- ing to go, in addition to the regular dues, to the association. Three City Councils, 67 Commerce Groups Oppose Daylight Saving (Special to the Herald-World) SAN FRANCISCO, Oct. 9.— Thomas A. Maloney, president of California's All Right, the league fighting the daylight saving move- ment in this state, has announced that 67 out of 107 Chamber of Commerce organizations have gone on record as opposed to daylight saving. Of the remaining number, 33 have taken a neutral stand and only seven are in favor of it. The city councils in Oakland, Fresno and Hanford have also refused to adopt the reso- lution. Motion picture studios are playing a prom- inent part in the drive against daylight saving, as are labor organizations, railways and other institutions. The question goes to the polls November 4. Court Orders Inquiry Of Blue Law Violations (Special to the Herald-World) LAUREL, MISS., Oct. 9.— Circuit Judge W. Joe Pack scored operators of moving picture shows or other persons guilty of violating Mississippi's Sunday blue laws and instructed the grand jury to investi- gate thoroughly such violations. He de- plored that those high in standing and in- fluence in a city openly defied the law and announced their opening of the shows. He also stated that the plea that "the other fellow wasn't getting punished for similar violations" should not be used. The jurist pointed out certain establish- ments, such as drug stores, are exempted1 from the blue law inhibitions. Swerling on Long Term (Special to the Herald-World) NEW YORK, Oct. 9.— Jo Swerling, play- wright and novelist, has been signed on a long term contract by Columbia. October 11, 1930 EXHIBITORS HERALD -WORLD 35 Runs 75 Theatres — And Doesn't Seek Profit! Considered Regular Feature of Routine By Post Commanders By CHARLES S. AARONSON NEW YORK, Oct. 9.— There is in the United States a circuit of motion picture theatres, not generally known, which operates some 75 houses, 58 of which are sound equipped, scattered throughout the county, and yet makes no attempt to show a profit. The United States Army Motion Picture Service, operated under that department of the Adjutant General's office known as the War Department Theatres, has paid its own way with- out the aid of government funds since its inception in January, 1921. The organization, fully as complete and competently manned as any civilian chain of theatres, was designed solely for the benefit of the soldier personnel of the army. The picture houses are located in practically every camp and army post throughout the country, and though only evening perform- ances are given, figures show that approxi- mately 1,500 performances are offered to Uncle Sam's soldiers each month, or about 17,000 a year. It obviously requires an organi- zation which knows its business to handle the operation of that number of showings. These programs are not offered to the sol- diers free of charge, but at a nominal admis- sion of 15 cents, which is made still lower through an arrangement by which the soldier may purchase a book of 10 coupon tickets at $1.25. In the cases where it is necessary, these books of tickets are sold on credit. Admission Fees Only Income The admission receipts are the only source of income for the organization, from which it pays all its running expenses, yet it is a very rare instance when the Army Motion Pic- ture Service must point to a deficit at the end of any year. The entire organization is self sustaining. Theatres located at the larger (Special to the Herald-World) posts, which draw greater audiences by reason of their size, help to support those at the smaller camps which must necessarily have a more difficult task making ends meet. Every detail of the actual operation, includ- ing the construction of the houses, is com- pleted by army personnel. Ushers, ticket tak- ers, projectionists, are all soldiers trained by the staff of the department, which supervises operation from five branch offices located in key centers throughout the country. The thea- tres were constructed and sound apparatus in- stalled by soldiers working under department engineers, who make periodical inspection trips of all theatres. After a study by the staff, RCA equipment was selected for the circuit. In this connec- tion, it is interesting to note that since Janu- ary 1, 1930, 58 houses have been completely equipped with sound apparatus, which gives a figure of six and one-half installations per month or more than one each week during the period. All this work is considered by the soldier as extra duty, for which he is paid in addition to his regular salary. In complet- ing the sound installations, the men worked night and day, which indicates the feeling of the personnel toward the idea as a whole. The houses seat on an average of 400 peo- ple, with one, at Fort Benning, Georgia, hav- ing a capacity of 1,500. Commanders Like Idea Post commanders in general are very" favor- ably disposed toward the idea of motion pic- ture entertainment for the soldier. Pershing is reported to have said on one occasion that he would rather command 1,000 men who had been entertained by motion pictures, than sev- eral thousand who had had no entertainment. One post commander has made the theatre in his camp one of his hobbies, calling it his "next to Roxy theatre." The picture house has come to be considered by army chiefs just as much a part of the curriculum as any branch of instruction, as they believe the in- structional value as well as the entertainment is useful in keeping the personnel in touch with current events. The attitude is taken by the oper- ation staff of the department that each theatre is catering to a small community in itself. Attractive pro- grams are issued each week, describ- ing the attractions current at the Building of Houses And Maintenance Is Handled by Soldiers theatre, which is paid for by the ad- vertising of local merchants. There is no competition whatsoever with the civilian theatre, since the army post house does not go outside the camp limits for its audience. Great care is exercised in the composition of weekly programs, from the booking of pic- tures which are considered best fitted for the soldier, to the balancing of the program, in the same manner that is followed in the civilian circuit of theatres. Complete Records Kept Complete records of attendance, receipts, and audience reaction are forwarded to the main office by post commanders after each performance, thereby assisting in the forma- tion of future programs. Audiences at the theatres are very orderly on the whole. M. P.'s are in charge, and a disorderly soldier is merely requested to step outside, where his admission fee is politely refunded. For soldiers in the field or on the border who are not near a camp, sound trucks have been developed in connection with the work of the Army Motion Picture Service, so that it is possible to set up a field theatre, so to speak, in about 15 minutes. At the head of the staff personnel is R. B. Murray, director of the service in Washington, assisted by Herman Meyers as auditor. Thomas H. Martell from his headquarters in New York, is director of bookings, handling all price arrangements on film rentals with the producing companies, which item is the largest individual expense involved in the operation of the service. Heading the other branch offices are : Fred Bund, Jr., at Washington; W. E. Crist at Dallas, Texas ; Stephen Czufin in Seattle and M. W. Smith in St. Louis. Each branch man- ager is assisted by a projectionist and sound engineer, who develop operators for the vari- ous houses and supervise the maintenance and servicing of equipment. Two of the 58 sound-equipped theatres operated by the United States Army Motion Picture Service for soldiers throughout the country. The interior view is of the 1,500-seat house at Fort Benning, Ga. It is the largest of the Army's theatres. The other illustration shows the exterior of the house at Fort Benjamin Harrison in Indiana. The Fort Benning photo is by the Signal Corps, U. S. A. 36 EXHIBITORS HERALD-WORLD October 11, 1930 Marked Progress Shown in Papers For SMPE October 20*23 Three Discussions of Color Photography Alone, Others on Stereoscopy And Myriad Other Problems of Industry (Special to the Herald-World) NNEW YORK, Oct. 9. — That unusual work is being done in practically all phases of motion picture engineering is evidenced by the program selected for the fall meeting of the SMPE October 20-23 on the roof garden of the Pennsylvania hotel. THERE will be three papers on color pho- tography, others on stereoscopic projection, open discussion on the large screen picture, and papers on microphones, loudspeakers, re- cording and reproducing equipment, including 16 mm. sound projectors, theatre equipment for the hard of hearing, and on printing and developing. Foreign Situation a Topic The foreign situation will be discussed by C. J. North and N. D. Golden of the Motion Picture Division, U. S. Bureau of Foreign and Domestic Commerce, by F. S. Kirby, associate editor of Electronics, and by J. W. Coffman, president of the Audio-Cinema, just home from Russia. On the last day the members will visit the sound film laboratory of the Bell Telephone Laboratories and will see a demonstration of two-way television. Entertainment includes previews on the first day, a boat trip around Manhattan, and a banquet October 22. Officers are to be elected at this convention. Details of the program follow. Monday, October 20 8:30 to 10 a. m. Convention registration. Starting at 10 a. m. Address of welcome by Major Edward J. Bowes, Capitol theatre, New York. Response by the president. Report of the convention committee. Reports of the secretary and treasurer. Election of officers. Report of progress committee — G. E. Mat- thews, chairman. "Meeting Sound Film Competition Abroad," by C. J. North and N. D. Golden, Motion Pic- ture Division, Bureau of Foreign and Do- mestic Commerce, Washington. "International Relations in the Sound Pic- ture Field," by F. S. Irby, associate editor, Electronics, New York. "Some Observations of the Motion Picture Industry in Russia," by J. W. Coffman, presi- dent, Audio-Cinema, Inc., New York. Starting at 2 p. m. "The Progress of Sound Motion Picture Presentation," by Harold B. Franklin, Los Angeles, Cal. Report of standards and nomenclature com- mittee— A. C. Hardy, chairman. Open discussion — "Methods of Securing a Large Screen Picture." Report of journal committee — L. A. Jones, chairman. Report of projection committee — L. M. Townsend, chairman. "Principles and Processes of Photography in Natural Colors," by G. E. Matthews, Research Laboratory, Eastman Kodak Company, Roch- ester. "Three Color Subtractive Cinematography," by Palmer Miller, Brewster Color Film Corp.. Newark. Demonstration Film of a Three-color Len- ticular screen process by L. M. LaPorte, Paramount Publix, New York. Committee Reports : Color — W. V. D. Kellcy, chairman; Historical — C. L. Gregory, chairman; Studio Lighting — A. C. Downes, chairman ; Theatre Lighting — C. E. Egeler, chairman; Membership, Papers and Publicity — H. T. Cowling, J. W. Coffman, W. Whit- more, chairmen. 8 p. m. Exhibition of recent films in the Roof Garden. Tuesday, October 21 8:30 to 9 a. m. Registration. Starting at 9:30 a. m. "An Entertainment City," by R. N. Gold- smith, vice-president, Radio Corporation of America, New York. "Recent Developments in Newsreel Sound Recording Equipment," by P. M. Robillard and E. F. Lyford, RCA Photophone, Inc., New York. "Some New Studio Recording Equipment," by W. P. Dutton and S. Read, RCA Victor Company, Inc., Camden, N. J. "Improvements in Dynamic Speakers," by I. Bobrovsky Serge, consulting engineer, Rochester. "Carbon and Condenser Microphones — Their Characteristics in Construction and Use," by W. C. Jones, Bell Telephone Laboratories, Inc., New York. Open discussion : "Advantages and Disad- vantages of Placing Sound and Picture on Separate Films." Starting at 1:30 p. m. "Motion Study with the Motion Picture Camera," by Alan Mogenson, associate editor, McGraw-Hill Publishing Company, New York. "A New Sound Picture Theatre Reproduc- ing System," by G. Puller, Bell Telephone Laboratories, Inc., New York. "A New Type Glow Lamp for Recording Sound on Film," by Joseph B. Zetka, New York. "The Madaler Process of Sound Recording and Reproducing," by H. Von Madaler, Hamp- ton Bays, L. I. Demonstration Film Recorded by the Use of a Reflector in Combination with a Micro- phone, by H. W. Dreyer and M. C. Batsel, RCA Photophone, Inc., New York. "Film Noise of Non-Electric Origin," by John G. Frayne, Electrical Research Products, Inc., Hollywood. "Some Experiences in Adapting Theatres for Sound," by L. M. Townsend, Paramount Publix, New York. "A 16 mm. Portable Sound on Film Projec- tion Equipment," by C. R. Hanna, P. L. Irwin and E. W. Reynolds, Westinghouse Electric "Realism" Cost $1,200; Was It Worth It? (Special to the Herald-World) MARTINEZ, CAL., Oct. 9.— A touch of realism was added to the showing of "The Big House," a prison drama, at the State theatre here, when a bandit staged a $1,200 holdup. John Shaw, assistant man- ager, got both the "touch" and the "realism." The gunman made his way into the manager's office and forced Shaw to open the safe. After he had procured the money, he bound and gagged the assistant manager. While the robbery was going on, a woman who had an appointment with the manager knocked on the door. The bandit calmly told her to return the next day and then made off with his loot. & Manufacturing Company, East Pittsburgh, Pa. Entire evening set aside for visiting Broad- way theatres. Wednesday, October 22 Starting at 9:30 a. m. "Cinematographic Analysis of Mechanical Energy Expenditure in the Sprinter," by C. A. Morrisson, Eastman Teaching Films, Inc., Rochester, and W. O. Fenn, University of Rochester, School of Medicine and Dentistry, Rochester. "Additional Characteristics of High Inten- sity Arcs," by D. B. Joy and A. C. Downes, Research Laboratories, National Carbon Com- pany, Cleveland. "Double Toning of Motion Picture Film," by J. I. Crabtree and W. Marsh, Research Laboratory, Eastman Kodak Company, Roch- ester. "Some Observations on Stereoscopic Pro- jection," by J. B. Taylor, Research Laboratory, General Electric Company, Schenectady. "Removing the Fire Hazard from the Han- dling and Storage of Film in Laboratories," by R. C. Hubbard, Consolidated Film Indus- tries, Inc., New York. "Some Applications of the Comparison Microscope in the Film Industry," by O. E. Conklin, Redpath Laboratory, DuPont-Pathe Film Manufacturing Corporation, Parlin, N. J. "The Rocono Treatment for Film Rejuvena- tion," by A. P. Rittenbein, New York. "Reducing Solutions for Motion Picture Film," by J. I. Crabtree and L. E. Muehler, Research Laboratory, Eastman Kodak Com- pany, Rochester. 2:30 p. m. Boat trip around Manhattan Island. Boat leaves Battery Pier at 2:30 p. m. 7 p. m. Semi-annual banquet in the Grill Room of the Pennsylvania hotel. Dancing afterwards. Thursday, October 23 9:30 a. m. at Bell Telephone Laboratories "A Modern Laboratory for the Study of Sound Picture Problems," by T. E. Shea, Bell Telephone Laboratories, Inc. New York. "Peculiar Engineering Problems in the 16 mm. Field," by E. C. Fritts, Eastman Kodak Company, Rochester. Two-way television demonstration by H. E. Ives, Bell Telephone Laboratories, Inc., New York. "A Damped Diaphragm Sound Reproducer," by Rudolph Miehling, Universal Sound Sys- tem, Philadelphia. "The World's Most Powerful Microscope," by F. F. Lucas, Bell Telephone Laboratories, Inc., New York. 1:30 to 2:30 p. m. Luncheon (courtesy of Bell Telephone Laboratories, Inc.). 2:30 p. m. Trip through Bell Telephone Laboratories including Sound Film Laboratory. 7:30 p. m. Papers (Roof Garden, Pennsylvania Hotel). "Two-Solution Development of Motion Pic- ture Film," by J. I. Crabtree, H. Parker and H. D. Russell, Research Laboratory, Eastman Kodak Company, Rochester. "Aiding the Theatre Patron Who Is Hard of Hearing," by F. H. Graham, Electrical Re- search Products, Inc., New York. "The Photoflash Lamp," by Ralph E. Farn- ham, General Electric Company, Cleveland. "Higher Illumination for Non-Professional Projector Equipments with Low Voltage Tungsten Filament Lamps," by V. J. Roper, General Electric Company, Cleveland. "Electrical Instruments for Test Purposes," by A. H. Wolferz, Weston Electrical Instru- ment Corporation, Newark. "A New and Simplified 16 mm. Projector and Camera," by C. E. Phillimore, Peko, Inc., Chicago. W B Acquires Barry Play NEW YORK. — Warner Brothers has acquired the screen rights to "You and I," the stage play by Philip Barry. The drama was a Harvard Prize Play and had an extended run on Broadway in 1922-23. October 11, 1930 EXHIBITORS HERALD-WORLD 37 w NEW PRODUCT This department does not attempt to predict the public's reactions to pictures. It does, instead, present detailed and accurate information on product, together with the frank and honest opinion of the reporter. THE BIG TRAIL AN EPIC. Produced by Fox Films. Directed by Raoul Walsh. Story by Hal G. Evarts. Assistant director, Archibald Buchanan. Chief Grandeur cameraman, Arthur Edeson. Chief standard film cam- eraman, Lucian Andriot. Sound man, George Leverett. Art director, Harold Miles. Cast: Tyrone Power, Marguerite Churchill, Tully Marshall, El Brendel, Ian Keith, John Wayne, Charles Stevens, David Rollins, Frederick Burton, Russ Powers, Louise Carver, William V. Mong, Dodo Newton, Ward Bond, Marcia Har- ris, Marjorie Leet, Emslie Emerson, Frank Rainboth, Andy Shufford, Helen Parrish. J- HE BIG TRAIL" is an epic. It is the story of the glory, tragedy, fun and romance of the people who settled the Lewis and Clarke territory. It follows the lives of a great group of pioneers from Missouri through the plains, across the deserts, into the mountains and then through the wilderness of Nebraska and Wyoming. Raoul Walsh's production unfolds many fine spectacular events in the history of that trek. Approximately 100 great prairie schooners car- ried hundreds of men, women and children from homes of comparative security into the dangers of the unsettled country. Oxen, cattle, horses and poultry were taken. Walsh has placed all this on the screen. At the outset he depicts by action and dialog the fineness of spirit with which the people set out. He introduces Ian Keith, John Wayne, Marguerite Churchill and Tully Marshall as the central characters who have important parts in the story that runs through the greater drama. Their story is, after all, rather unim- portant when contrasted with the tale of the moving community itself. The finest part of the picture is the storm sequence. Rain in unprecedented quantities thrown upon the location set brought the first night audience to its feet, applauding and awed. Never before that I have known has such a storm been brought to the screen. It was the more effective for the fact that it was on Grandeur. The increased size of the film everywhere brought out the beauty and depth of the set- tings. The finest phase of the picture is the photography and the choice of the locations. With the Grandeur camera turned on those locations Walsh has been able to make truly sensational shots. Another of the exciting parts of the show is a well constructed fight between the pioneers and the Indians who occupy the territory on which the whites expect to settle. A good piece of drama is enacted. The individual acting honors go to Ian Keith and Marguerite Churchill, although as said heretofore, it is not the kind of picture that permits the individual to stand out to any great extent. Miss Churchill appears to be a fine, wholesome type of young woman who has HERO OF THE WEEK Raoul Walsh, who made an epic of vaslnesa and sweep in his direction of Fox*s "The Big Trail." poise and dignity, modesty and charm. Her admirer, John Wayne, carries on very well. Considerable time was given the production and much of it went into the business of find- ing locations that suited the story as well as into an intense effort on the part of the direc- tor and cameramen to get the most effective results after settings were found. It is certainly not the kind of picture that is made every day. It is the kind that can be turned out only by the expenditure of unusual effort, organization, planning and scientific skill. Its vastness and its sweep make it what it is. — Douglas Hodges, Hollywood. A FALL TO ARMS LARRY DARMOUR PRODUCTION Radio Pictures — Sound A good story and a capable cast form a background for "A Fall to Arms." second of the Laugh series being produced by Darmour with Louise Fazenda starred. Miss Fazenda uses slapstick to great advantage and for a lot of laughs all through the film. The story puts her in the role of a mis- treated boarding house maid who falls heir to a supposedly gushing oil-well only to find it a "has been" gasoline station when she sees it. The story is full of laughs from start to finish with Max Davidson getting a big share of them. The picture is 2,000 feet long. * * * THE SEA WOLF MILTON SILLS' LAST! Produced and distributed by Fox. Directed by Alfred Santell. From the story by Jack London. Scenario by Ralph Block. Dia- log by Samuel N. Behrman. With Milton Sills, Jane Keith, Raymond Hackett, Mitchell Harris, Nat Pendleton, John Rogers, Harold Kinney, Harry Tenbrook, Sam Allen. Release date, September 21, 1930. Footage, 8000. A HIS last screen appearance of Milton Sills, in the screen adaptation of Jack London's famous story, "The Sea Wolf," is a fine dra- matic achievement in characterization. Ably supported by a most excellent cast, the late star gave life to a figure long familiar in print to the large group of London's readers. It is the story of a rough sea captain, whose philosophy of life is summed up in the ex- pression "the big fish eats the small fish," and who carries out that idea in all his dealings with men. When a young weakling is shang- haied by the crew and taken aboard Wolf Lar- son's ship, The Ghost, a water front girl, who had been attracted to the boy, follows to be with him. There follows the conflict between the boy and Larson, which presents an excel- lent opportunity for Sills to portray the unfeel- ing and heavy handed manner of the sea captain. It is ironical that in the end, when Larson's ship has been left a derelict by the brother who hated him, the man who had no sympathy for the weak is blinded by the application of a hot poker in the hands of the cook. The young couple, who previously escaped from the ship, return to it, after floating in an open boat, to find Larson in a dying condition. Before he dies, he requests the boy to read the Lord's prayer, and in a most effective scene directs him to the nearest land. Jane Keith presents an admirable perform- ance, chiefly noteworthy for the restraint and sincerity of her portrayal of the girl who at- tempted to pit her wits against the "wolf." She is very attractive, and renders her lines quietly but effectively. Raymond Hackett plays the shanghaied boy who, under the lash of Lar- son's tongue and fists, gains in mental and physical strength, and does a fine piece of work. John Rogers as the cook who fawns upon Larson because he fears him, but hates him for the manner in which he is ill treated, deserves special mention for his performance. He not only provides a bit of comedy here and there, which serves to relieve the intensity of the drama, but reaches a height of dramatic ability when he leaves his galley, poker in hand, to find Larson. Photography is of a uniform excellence throughout, featured particularly by several fine shots of the sailing ship on the sea, and 38 EXHIBITORS HERALD-WORLD October 11, 1930 of the boy climbing to the top of the mainmast to shift a sail. The direction of Alfred Santell is of a very high order, making the film move at a pace equally as active and sharp as the original story, and taking every opportunity to bring out the character of Wolf Larson, as flawlessly pictured by Milton Sills. This is a really fine screen production, and forms a fitting climax to the career of the featured player. — Charles S. Aaronson, New York City. THE LAND OF MISSING MEN ACTION WESTERN! Produced and distributed by Tiffany. Directed by J. P. McCarthy. Author, J. P. McCarthy. Adaptation and dialog by J. P. McCarthy and Bob Quigley. With Bob Steele, Al St. John, Edward Dunn, Caryl Lincoln, Al Jennings, Fern Emmett, Emilio Fern- andez, Noah Hendricks, C. R. Dufau, S. S. Simons. Release date, October 10, 1930. Footage, 5600. WESTERN-HERO H ERE is a Western that is superior to the usual picture of this type by a long way. Prin- cipally responsible are extremely able direc- tion, which brings in more than one new twist, and a cast which surely knows its Western business. Bob Steele, featured player, has an excellent voice, not only for dialog but for song as well. In one of the opening sequences, Steele and his pal are seated beside a fire at night, while Bob strums a guitar and sings. The focus shifts back and forth from one to the other, making a very effective scene, registering the reaction of the song on Al St. John, the tobacco chewing pal of Steele. The latter puts over his lines with a slow drawl that sounds real, and St. John works in perfect harmony with Steele, long, slow in speech and action, and chewing tobacco as though it meant something. McCarthy, who wrote the screen adaptation as well as directed the film, gets the credit for several shots which are decidedly better than are usually found in this sort of picture. Steele and St. John, after being accused of robbing stage coaches and abducting women, go into the mountains to bring back the real bandit, Lopez. During the night they make one stop at a saloon in a valley to get certain informa- tion. As they push open the door, the sound of an automatic piano is heard. Inside, lighted dimly by lamps, the barroom presents a dra- matic sight. The camera moves slowly about the room, showing, in various sprawled posi- tions, five dead men, each with a gun in his lifeless hand, and a sixth dying on the floor. The two get the last words of the dying man, then back out of the room, while the piano continues. Trapped later at the bandit camp, Steele and St. John shot it out with the gang, finally clean- ing them out as help arrives. Fortunately, the heavy love interest at the conclusion is somewhat subordinated, another example of the good direction, and indicating how much more effective a final scene can be when some- thing is left to the imagination of the audience. Emilio Fernandez as the bandit leader, Lopez, makes a realistic appearance, and speaks with a Spanish accent that sounds real, and no doubt so. Attention has been given to detail which enhances the realism of the pic- ture, particularly in the use of Spanish when one of the bandit group speaks to another. Al Jennings takes the part of the former sheriff who is instrumental in bringing out the fact that his successor is behind Lopez and his gang. He is by no means a young man, but is a rather capable actor. Caryl Lin- coln plays the feminine lead, though she has comparatively little to do. Photography is good, and in certain instances excellent. A swift pace is maintained through- out the picture, which may justifiably be ranked "better" among Westerns. — Charles S. Aaronson. New York City. BOB STEELE, who presents an excellent voice for dialog and song in Tiffany's "The Land of Missing Men," a superior Western. REMOTE CONTROL LOUD SPEAKER! Produced and dis- tributed by Metro-Goldwyn-Mayer. Di- rectors, Mai St. Clair and Nick Grinde. Original story, Clyde Norris, Albert Fuller and Jack Nelson. Adaptation by Sylvia Thalberg and Frank Butler. Con- tinuity, F. Q. Herbert. Dialog, F. Q. Her- bert and Robert E. Hopkins. Camera, Merritt Gerstad. Cast, William Haines, Charles King, Mary Doran, John Miljan, Polly Moran, J. C. Nugent, Eddie Nu- gent, Wilbur Mack, James Donlin, Ros- coe Ates and Benny Rubin. A: NEAT blend of comedy, mystery and thrills are packed into the Sylvia Thalberg-Frank Butler edition of "Remote Control." On the stage, there was more mystery, perhaps, but less humor. William Haines is his rollicking self and gives a better than ordinary portrayal of the clowning radio announcer who, behind his blatant exterior, does some fast thinking. John Miljan develops his part of a villainous heavy artfully, while Charles King, as the pro- prietor of the radio station, and Mary Doran, furnishing the love interest, handle their roles capably. The plot of "Remote Control" is unusual, and has been adapted to the screen with in- telligence. The story involves the use of a radio station by a gang leader ostensibly to give occult advice to radio listeners — he poses as a medium— but actually to direct the ac- tivities of the "mob" he rules. There is a kidnapping, a robbery and a bank burglary. All are well done. Dialog is unusually smooth. There are clever and laughable lines as well as tense ones. Benny Rubin and Roscoe Ates are brought in to help Polly Moran and Haines to lighten the heavy plot and they furnish laughs at in- termittent intervals. The camera work of Merritt Gerstad in the robbery and bank burglary scenes is well done and the staging, which is convincing, has helped him considerably. The cast, supporting the featured player, is well selected. Haines, while furnishing plenty of laughs, gives the impression, at times, that he is a bit too flippant. Suspense is well maintained throughout the picture and the audience is in the grip of the action from the first reel to the last. — Edward Churchill, Hollywood. SUNNY SPIRITFUL.— Produced by First Na- tional Pictures. Directed by William A. Seiter. Photography by Ernest Haller. Adaptation for screen by Humphrey Pearson and Henry McCarty. Cast, Marilyn Miller, Lawrence Gray, Joe Donahue, O. P. Heggie, Inez Courtney. OUNNY" is a show that comes to the screen directly from Marilyn Miller's stage success with so few changes that it still holds the virtues of the play. Much of the la-de-lah that is acceptable for a stage musical comedy has been abandoned. Where a song fits into the action without slowing it, then and then only has a song gone in. Miss Miller sings and dances but she does it only upon occasions demanding it; and her singing and dancing is of the highest order. She does four songs throughout a picture of more than eight reels and the preview audience voted those four songs well worth the doing. The show is based upon a good story that sounds reasonable and has excellent construc- tion. The first shots are of Miss Miller in circus surroundings, then the story immediately leaves the circus and never returns to it. The balance of the story is woven about her as a beautiful stowaway, America-bound, then as a pseudo-bride in the hometown village of her friends in North Carolina. Most of the comedy of the picture grows out of the situation where she is wed to Joe Dona- hue, the comedian, in order to prevent being deported home. The comic loves another and promises that their marriage shall be in name only. The comedy which runs through the story is entirely void of suggestiveness and is based upon genuine humor. First National selected a director for the picture who knows comedy better than most feature directors, and at his side have been two writers who likewise have made their fame largely as authors of wholesome, clean humor. The staging of the show is a thing that the studio may well boast of. The sets are ex- traordinarily real and at the same time extra- ordinary in their beauty. Although the circus set is used in only a short sequence it is an impressive piece of work. The picture is almost without a menace. He is a comic villain who runs about making the audience laugh rather than shudder and his most threatening words are his requests for the hand of the heroine in honest marriage. A characteristic of humor of course has been given practically every player in the cast. Well chosen as they are, they appear in almost every scene to be holding back the laughs, or per- haps rather to do their work with their tongues in their cheeks. It is partly due to that spirit in the show that the picture's preview proved so successful. Yet is is difficult to find anyone who sug- gests it is alone the cast, the director, the story or the music that is most responsible for the show. It is likely the teamwork of them all. — Douglas Hodges, Hollywood. A WHAT A WIDOW FAIR COMEDY. Produced by Gloria Productions for release by United Art- ists. Director, Allan Dwan. Author, Josephine Lovett. Adaptors, James Glea- son and James Seymour. Dialog by Gleason and Seymour. Photographer, George Barnes. With Gloria Swanson, Owen Moore, Lew Cody, Margaret Liv- ingston. William Holden, Herbert Brag- giotti, Gregory Gaye, Adrienne D'Ambri- court, Nella Walker, Daphne Pollard. Re- lease, October 25, 1930. Footage, 8128. G -JLORIA SWANSON has, in her present picture , "What a Widow," an unfortunate choice of story and production. Were it definitely slapstick throughout more would have been gained. In her first talking film, "The Trespasser," Miss Swanson gave a wonderful performance, and gave the screen a box office picture. It is October 11, 1930 EXHIBITORS HERALD-WORLD 39 unfortunate that her second audible attraction should be below the mark established by her initial effort. One thing especially bad in her current pic- ture was the sound. It was hard to determine whether this was due to the recording or the reproduction. The picture was seen by this re- porter the third day of its exhibition at the Rialto in New York, where the sound is gen- erally considered good. Direction of "What a Widow" fell below par. There seemed to be every indication that it was rushed to completion, whether or not that was a fact. Miss Swanson wears gorgeous gowns and is surrounded by lavishness in settings, but these fail, in the opinion of the writer, to give the star the dramatic opportunities which she is capable of handling. Lew Cody, in the difficult role of an inebri- ate, did an excellent piece of work. You can appreciate his portrayals much more in audible film than you could in silent. "What a Widow" is the story of a widow, gay through the inheritance of a fortune from an elderly husband, who starts out to see the world via Paris. It is our hope that Miss Sawnson will make another "Trespasser." — Jay M. Shreck, New York City. A HER WEDDING NIGHT WELL STAGED. Presented by Para- mount Pictures. Directed by Frank Tuttle. From original play by Avery Hopwood. Screen play by Henry Myers. Photography by Harry Fischbeck. Cast, Clara Bow, Ralph Forbes, Charlie Rug- gles, Skeets Gallagher, Geneva Mitchell. Rosita Moreno, Natalie Kingston, Wilson Benge, Lillian Elliott. C LARA BOW'S "Her Wedding Night" is the smartest and best staged talking picture she has appeared in, according to a consensus follow- ing the preview. She is the central character of the story and yet she is not the whole show. She appears in only those scenes where it is necessary and good show business for her to appear. Her lines have been well written as have the lines for the entire cast. She reads them with much greater grace than she would have done a year ago with her then paucity of experience in dia- log. Her voice has become well modulated since her appearance in "Love Among the Millionaires." And she does no songs in this one. That in a few words is the impression of many upon first viewing the picture. Skeets Gallagher, Charles Ruggles, Ralph Forbes and Geneva Mitchell have important roles and share in a great amount of footage. Their work is very good. They, as a matter of fact, bear the burden of most of the action. Gallagher, quite by acci- dent, becomes married to Miss Bow. Forbes is almost as prompt to fall in love with her. She has been a stranger to both. A comedy tangle ensues that involves both couples. And as has been intimated each is equally impor- tant in the action that follows. It is a fast show and is entertaining from the opening shot. — Douglas Hodges, Hollywood. A ATLANTIC DISASTER AT SEA. Produced and distributed by British International. Di- rector, E. A. Dupont. Author, Ernest Raymond. Editor, Emile de Ruelle, Photographer, Charles Rosher. With Madeline Carroll, Elaine Terriss, Frank- lyn Dyall, Donald Calthorp, John Stuart, Monty Banks. Sydney Lynn, Joan Barry, D. A. Clark-Smith. Helen Haye, Francis Lister, John Longden. Arthur Hardy. Re- lease, October 3, 1930. Running time, 1 hour, 20 minutes. K, -NOWING the work of Dupont, more is ex- pected of him than is presented in this picture. Wrong principally, it seems, is the slowness of action. It was a difficult story to adapt to screen presentation. That is granted. However, action and dialog could have been more spontaneous, which would have added a great deal to the picture. As the picture is now presented it is tiring. This is said with all due credit to the cast, for the American public is very fond of Eng- lish players. Had the action of the picture moved more rapidly it would have been something to talk about at the box office for the story has the elements of a success. "Atlantic" carries with it the story of a ship disaster at sea — a ship (possibly the Titanic) which met its fate when its steel armour was crushed by an iceberg. — Jay M. Shreck, New York City. EAST IS WEST IMPRESSIVE IN DIALOG. A Uni- versal picture produced by Carl Laemmle. Jr. Directed by Monta Bell. From stage play by Samuel Shipman and John B. Hymer. Adaptation by Winifred Eaton Reeve. Screen play and additional dia- log by Tom Reed. Associate producer, E. M. Asher. Photography by Jerry Ash. Sound supervision by C. Roy Hunter. Film editor, Maurice Pivar. Cast: Lupe Velez. Lewis Ayres, Edward G. Robinson, E. Allyn Warren, Tetsu Komai, Henry Kolker, Mary Forbes, Edgar Norton. 'rLAST IS WEST," the story told before so successfully on the stage as well as in motion pictures, is again brought to the screen in dia- log. It is an impressive picture. The story of the little American girl brought up by Chinese and in love with an American boy is the kind that pulls on the heartstrings and has given many a man, woman and child a good cry. In this instance this is accomplished primarily by Lew Ayres (remembered for "All Quiet") and Lupe Velez. However, two others must be mentioned: Eddie Robinson and E. Allyn War- ren. The four of them are the show. They did expert work with the feeling that they had a job to do. The action drags in places, something foreign to other pictures directed by Monta Bell with his fine sense of tempo. Nevertheless he has turned out an excellent piece of work. The most moving scene appears early in the picture where Velez, in the role of a Chinese girl, goes to the auction block with her pseudo father because he wants to sell a few of his daughters to get money to buy more pigs. Velez and many other beautiful girls are thrown upon the market for purchase by Chi- nese who wish to rid themselves of aging wives in order to institute newer and younger ones. The production value in the picture is of the highest order. Sets and locations chosen are remarkably effective and in many cases en- chanting.— Douglas Hodges, Hollywood. * * * PARADISE ISLAND GOOD ENTERTAINMENT. Produced by Tiffany. Directed by Bert Glennon. Story by M. G. Dearing. Screen play by Monte Katterjohn. Edited by Baron Robinson. Cameraman, Max Dupont. Sets by Ralph DeLacy. Music by Will Jason and Val Burton. Sound engineer- ing by Dean Daily. Cast: Kenneth Har- lan, Marceline Day, Tom Santschi, Paul Hurst, Betty Boyd., Vic Potel, Gladden James and Will Stanton. li Paradise island" win appeal to those who like South Sea tales with musical accom- paniment, plenty of rough and tumble fighting, lots of love interest, swaggering sailors and the gyrations of native dancers. It packs a punch and is good entertainment from beginning to end. Suspense developed by Katterjohn, who wrote the screen play, and Bert Glennon, the director, gripped the audience. Paul Hurst, as "Beauty," the homely and dumb sailor, and Vic Potel and Will Stanton, as Swede and Limey roustabouts, not only help with the suspense but contribute considerable comedy. The cast brings together Kenneth Harlan as the hero and Tom Santschi as the villain— both ! veterans of the rough and tumble type bf screen play. They stage a fight which is as real as any motion picture fight. You recall that Santschi learned how to stage a good free for all in the original version of "The Spoilers." Harlan, sea captain, sails into port at an island in the South Seas at the time Marceline Day arrives to marry Gladden James, drunkard and gambler, who has "gone native." Santschi, as the saloon keeper, covets her. Harlan falls in love with her. Harlan fights to save James from both his vices and Miss Day from Santschi. He fails in the former and succeeds in the latter enter- prise after a terrific battle with Santschi over the girl, his ship, the pearls and money. Songs, which are well sung, and native music — steel guitars and such — appear in the picture at intervals and are introduced naturally. Dean Daly did an excellent piece of staging. Max Dupont was on the job with his camera. Both Harlan and Miss Day were excellent in developing love interest, and Betty Boyd, as the native seductress of James, gave a clever portrayal. James was well cast. — Edward Churchill, Hollywood. A AUDIO REVIEW— NO. 38 Pathe — Sound. A pictorial description of doll making in Japan, which opens this review, is featured by the excellent effects obtained through the use of the Pathechrome color process. The de- tailed manner in which the small figures are fashioned in molds from clay and then painted in bright colors is interesting. "Biblical Wa- ters" pictures natives fishing with nets in uV Sea of Galilee in Palestine. The Hollywood Gardens, night club in the upper reaches of New York City, gains some extremely effective advertising in the concluding item of the re- view. Closeups of celebrities who grace the tables of the club are shown, including Rudy Vallee, Paul Whiteman and others, followed by a sequence illustrating the type of entertain- ment the patrons enjoy. Except for the first feature, the review is not particularly interest- ing. Running time, 9 minutes. A MICKEY'S MUSKETEERS LARRY DARMOUR PRODUCTION. R K O— Sound. The inimitable Darmour juveniles are well handled in this latest laus;h riot. Mickey (him- self) McGuire and his Toonerville pals play aviators in a manner that delights kiddies as well as grownups. Each member of the gang has his own idea about how an airplane should be built. The results are disastrous to the gang and a spasm to the audience. "Mickey's Mus- keteers" was inadvertently used as the title for another Mickey comedy published on page 31 of the August 16 issue of the Herald-World. THE GEM OF AGRA NO. 13 OF VAGABOND ADVENTURES SERIES Pathe — Talking. The whole of this number of the Tom Terris Vagabond series is devoted to a description, pictorial and verbal, of the Taj Mahal, famou9 building constructed by an Indian emperor in memory of his wife. It is explained that seven- teen years was required to complete the struc- ture, generally considered the most beautiful in the world, and that the result of the labor was a revolution and the loss of an empire. The film shows the building from many angles, as well as interior shots and pictures of the sur- rounding gardens. Closeup views of the finely wrought and delicate designs cut into the face of the marble by hand enhance the effectiveness of the subject. By reason of the fact that the Taj Mahal is known to every school child, this will go anywhere and anytime. Running time, 10 minutes. 40 EXHIBITORS HERALD-WORLD October 11, 1930 J. C. Jenkins — His Colyum DENVER, COLO. DEAR HERALD-WORLD: It may be interesting to the readers to know that Denver serves the smallest number of theatres in the largest territory of any exchange center in the United States. She serves Cody, Wyo., on the northwest, a distance of 601 miles, and the towns along the Mexican border on the south, a distance of more than 800 miles. Within the territory served by Denver there are 485 theatres, 320 of them in operation and the balance closed. Fox Mid-West and Publix own and control 55 of this number, situated in towns of 2,500 and over. The balance are located in towns of 2,500 and down to as small as 500. Many of the theatres in the smaller towns, and that includes the greater bulk of them, are having a hard time to exist, with chances that many of them will be forced to close. In one respect, Denver and Colorado Springs are very much like Los Angeles, in that they are more or less dependent on the tourist trade. Colorado Springs especially, is reported to have suffered a tremen- dous decline in business on this account. This is true of all the resort towns along the eastern slope of the Rockies. It goes to prove that when any section of the country is affected by a radical financial depression, it is bound to be felt to a more or less degree by all other localities. For some time Denver has been overseated, but in spite of that fact, Publix has recently built and opened another beautiful theatre, and Fox has under construction, soon to be opened, the second deluxe house, which will add a total of something like 3,500 more seats to what the city already has. Yet Denver is complaining of having too many empty seats. We can't understand it. In other lines of business profits furnish the motive for expansion, but in the theatre business they seem to expand better on deficits. Study the situation as we may, we are able to arrive at but one conclusion, that the producer-owned chains will eventually drive all independents out of the business and will ultimately own and control the exhibition of motion pictures. They call it "the survival of the fittest." That sounds good and is prob- ably a good theory, but that's what Mike Maloney called it when he knocked his wife out with a kitchen chair. In 1776, we kicked up quite a rumpus in this country over a pet theory that all men should be free and equal. Every recurring Fourth of July we get out and make a lot of noise in support of this theory and we take a lot of credit to ourselves that Independence is the foun- dation rock upon which this country has builded the greatest nation on earth, and we have to a right to. But — We have a law in this country against the formation of monopolies and it is less effective than the Eighteenth Amendment, if that could be possible, yet we have steel mergers, railroad mergers, bank mer- gers, harvester mergers, chain store mergers and theatre mergers, all thriving under the law against monopoly. To destroy the spirit of independence and individuality in the people is to lay the founda- tion of unrest and discontent in the minds of those who believe in "Equality before the law," and it is upon unrest and discontent that Communism and the "red" doctrines thrive best. Are we drifting in that direction? It is of but little moment what we think about it. The important thing is that you give the matter careful consideration. * * * Will Rogers suggests that we each contribute a buck for the pur- pose of buying a loving cup for Sir Thomas Lipton and that the funds be sent to Mayor Jimmy Walker of New York for that purpose. We are in favor of this and are stronger for it than horseradish, be- cause we all love Sir Thomas and think he is the finest sportsman England ever produced, and she has produced a lot of 'em, and per- sonally we think that Mayor Jimmy is a square-shooter and a mighty fine guy. But the trouble is that the public won't dig up because they haven't any confidence in a New York politician, and outside of Jimmy, we haven't either. * * * About the hardest working man we have found here in Denver is J. J. Morgan of the National Theatre Supply Company. J. J. showed us all over the establishment and treated us as one of the boys. We understand that this company has secured the contract for the complete furnishings for the new Fox theatre, which contract will run into several thousands of dollars. There seems no good reason why this company should not have secured the contract, since they are on the ground and have the goods, and besides that, who could refuse a contract to as square a shooter as J. J. Echo answers "Who?" We also had the pleasure of meeting B. P. McCormick, field repre- sentative for this same company. B. P. used to operate a theatre at Florence, Colo., and we recall that some years back we had a very pleasant correspondence with B. P. relative to some of the abuses of the industry. We are still agreed on some of these abuses. * * * Denver is in truth a city of homes. It is said that more people here own their homes than in any city of like size in the United States. She has 57 parks scattered throughout her residential district, all of which are decked out in gorgeous flowers of every color and shape. Portland, with all her gardens of roses, has nothing on Denver i when measured by floral beauty. * * * We heard some more of that New Jersey henhouse music over the radio tonight. It's no wonder that Morrow is a pronounced wet. Liquor is the only thing that can bring us relief. * * * The exchange managers here in Denver are about the nicest bunch of fellows we have ever met. There isn't a horse thief among them, not one, and we trust that Omaha will take notice of this. (Not that the Omaha boys are a bad lot, but you know how 'tis, Mable. With Ted Mendenhall of Paramount, and Sherm Fitch of R K O out on parole, one can never tell what will happen. It's always best to keep the stable door locked. * * * This cool, snappy mountain air this morning is suggestive of what is soon to follow. Right now we can see the mallards, canvas-backs and redheads migrating southward to the lakes in Cherry county, Nebraska, and this suggests what is apt to happen should our trigger- finger not become incapacitated from pounding this durned old type- writer. Were it not liable to throw the office force in confusion and disrupt the organization, we would try and send the HERALD- WORLD force a couple of dozen nice, fat mallards just to remind them that there is something in this life better than sowbelly and prunes. With some nice roasted mallards on their dinner table, we can imagine just what would happen. Ernie Rovelstad would throw a fit, George Schutz would write a verse of moonlight poetry, Edwin Clifford would order a dozen American Beauty roses for his wife, Bill Weaver would give his polo pony an extra quart of oats, Denny Shea would check and double check our account, and Prendergast would forget about those Hollywood bathing beauties. And now, since we have to leave room for that Abe Martin picture, we will say, auf wiedersehn, or something like that. J. C. JENKINS, The HERALD-WORLD man. P. S.— The HERALD-WORLD COVERS the field LIKE an April shower. October 11, 1930 EXHIBITORS HERALD-WORLD 41 w HOLLYWOOD Huston Has a Rival "Bad Man" at Louisville (Special to the Herald-World) LOUISVILLE, Oct. 9. — Walter Huston wasn't the only "Bad Man" at the Mary Anderson theatre here last week. It's true that Huston acts up quite a bit in the current showing of "The Bad Man," but the other day a 21-year-old rival was frustrated while doing a "Walter Huston" in the theatre's portable box office at 1 o'clock in the morning. Alas, the burglar did not have the criminal cleverness of the cinema hard hombre, and he fell into the hands of the law. So Walter Huston had to be "The Bad Man" all alone again at the Mary Anderson theatre. Sistrom Resigns Post With R K O; Report III Health is the Cause (Special to the Herald-World) HOLLYWOOD, Oct. 9.— William Sis- trom has resigned his post as assistant pro- ducer at RKO. It is reported he will en- ter a sanatorium undergoing an operation to be followed by a much needed rest. Wiliam LeBaron, head of the studio, states it is likely Sistrom will return when his health permits. George Hill Goes East For "Secret Six" Shots (Special to the Herald-World) HOLLYWOOD, Oct. 9. — George Hill, M G M director who scored with "The Big House," is heading Eastward with a camera- man to get atmosphere and background for his next crime picture, "The Secret Six," with Wallace Beery. He expects to visit Chi- cago and Minneapolis, among other cities, and will be gone for some time. Three Back at Work at First National Studio (Special to the Herald-World) HOLLYWOOD, Oct. 9.— Although First National is scheduled to be dark until the middle of November, a director, writer and supervisor has been called back to start work on stories. They are Robert Lord, William Seiter and Humphrey Pearson. Brown Directing Garbo As "Inspiration" Begins (Special to the Herald-World) HOLLYWOOD, Oct. 9.— With Clarence Brown directing, Greta Garbo is starting "In- spiration." Robert Montgomery will play op- posite her and Lewis Stone will be in the sup- porting cast. Metropolitan on 24-Hour Basis With Eight Producers at Work Summerville Comedy for Universal Completed on Magnachrome Wide Film — Paramount Buys Hemingway's "A Farewell i{ To Arms" — Two Pathe Short Comedies Finished 4' (Special to the Herald-World) HOLLYWOOD, Oct. 9. — Entering the fall season with a program that is practically taxing the entire equipment of the studio, Metropolitan is now the busiest center in Hollywood. Eight producers, all oh shooting schedules or preparing to start, have more than 50 wellknown names appearing before their cameras. Harold Lloyd is completing "Feet First" and Caddo is filming foreign versions of "Hell's Angels" and is at work on the Spanish translation which features Jose Bohr. Al Christie is directing "Charley's Aunt" which stars Charlie Ruggles. The plant is working on a 24 hour basis. Slim Summerville's second comedy for Uni- versal, "We, We, Marie," has been completed on Magnachrome wide film. Magnachrome processing gives the regular 35mm. film a frame of two-to-one ratio and is brought about by a direct contact. This proceeding results in the same wide range effect with standard film stock that other methods ac- complish by a reduction from a wider film negative to standard positive. "A Farewell to Arms," Ernest Heming- way's best seller, has been bought by Para- mount. The purchase includes both book and stage rights, as the story has just been pro- duced on the Broadway stage by A. H. Woods. Two Pathe Shorts Completed Marking the close of one of the busiest weeks yet experienced by Pathe's comedy de- partment, two shorts have been completed. Daphne Pollard's first, "Breakfast In Bed," has been finished with Fred Guiol directing. The second, "Under the Cockeyed Moon," has been completed under the direction of Wal- lace Fox. Paul Fejos, who recently signed with M G M, will direct "The Great Lover" as his first picture for that company. Lucien Hub- bard is now adapting the story which will have an all star cast. Louise Brooks has returned to Hollywood after an absence of more than a year in Germany and France. She will soon start work. Gregory Returns East Paul Gregory is on his way back to New York for a conference with Florenz Zieg- feld. He completed the male lead in War- ner's "Sit Tight." George O'Brien returns to the Navy in his next film, "The Seas Beneath," by Dudley Nichols and William Collier, Sr. John Ford will handle the megaphone. Universal has completed 13 of the "Strange As It Seems" series, suggested by John Hix. Cameramen will be sent to all parts of the world to record scenes within the next few months. M. J. Nathan, Marshall Hahn and Jerry Fairbanks are producing the monthly single reel subjects. Predict Amos 'n' Andy Will "Double Check" at B. O. (Special to the Herald-World) HOLLYWOOD, Oct. 9.— A pre- view of "Check V Double Check" at Santa Monica has been so en- thusiastically received that RKO officials predict that the blackface comedians will "click" as well on the screen as they have over the radio. The audience not only enthusiasti- cally approved but showered con- gratulations on William LeBaron, Pandro Berman and Melville Brown. These men, responsible for the pro- duction, realized the tremendous hold the comedians had on their radio audiences. Both money and time were lav- ished on the production. The result is that the picture has even exceeded expectations. This is the fourth box office triumph directed by Brown for RKO. DeMille Leads Charity Campaign in Hollywood; Ask $75,000 of Studios (Special to the Herald-World) HOLLYWOOD, Oct. 9.— With Cecil B. DeMille as chairman again, the Community Chest drive is underway in all studios. Holly- wood's quota this year is $250,000, and the industry is expected to raise $75,000 toward it. Chairmen have been appointed in all of the studios, under a plan submitted by Fox. Mr. DeMille is expected to give a favorable report on solicitations at the first luncheon at the Roosevelt Hotel October 28. Pathe and Paramount Donate Films for Charity (Special to the Herald-World) HOLLYWOOD, Oct. 9.— The Los An- geles Midnight Mission, charitable institu- tion, voted "Ten Commandments" and "King of Kings" first place as the films they would like to see best in a forthcom- ing program. Pathe and Paramount-Publix will donate the two pictures for the occa- sion of the showing within two weeks. 42 EXHIBITORS HERALD-WORLD October 11, 1930 ~ ihe Sound ¥>oX ~ HOLLYWOOD. NOT all the funny people are in comic strips. There's a gentleman in this town who has both the Katzenjammer kids backed off the Sunday paper. Nobody knows where he came from and nobody knows where he's going to. At the present writing he is engaged as exploitation man for a theatre, but it's an even chance he will be selling vacuum cleaners or demonstrating a combination tooth paste and cake batter by the time you read this. If you meet him in a crowd you'll know it's he because he'll be selling you something. Not trying, but selling. It is rumored that he once saw an airplane catch on fire four thousand feet up in the air. He turned around to the man next to him and sold him the plane before it fell another hundred feet. At three thousand feet the wind fanned out the flames, so he rescinded the contract. At two thousand feet it caught fire again, so he started a raffle for the burning plane, collected all the money and gold watches in the crowd, raffled the plane off, called the com- pany on the wire to buy the burning machine, signed the paper closing the deal, and watched the plane fall the last five hundred feet. He wasn't even breathing hard. AAA He's always thinking up stunts for picture exploitation. Whenever a pic- ture comes out identifying itself with some particular town, like "Moby Dick" and New Bedford, Mass., he writes long and impassioned telegrams to the Chambers of Commerce, setting himself up as a local son, admitting that his family have been residents since the Indians were driven out of the country — admitting, in fact, that his family did it — and demanding that the mayor set aside a "Moby Dick" day, during which schools are closed, business is sus- pended, and there is a band parade by the local firemen, all wearing banners saying "See Moby Dick at the Plaza," banners paid for out of the city treas- ury. This is called a publicity stunt. He walks into half a dozen stores, tells the owners he is a representative of a certain paper, and sells them advertising space for a special truck on the picture, thus risking ten to fifteen years minus good behavior in the peniten- tiary. And then he goes to the paper and convinces them that they ought to run the special two page truck. He gets it. AAA He knows how to get service over the phone. He calls up a printing plant. "Is this Mr. Cantee? This is Mr. Jim Blow, President of Blow Pictures. I' want you to rush me fifteen thousand throwaways of such and such descrip- tion. If you don't give me your best price on them, and deliver them in half an hour, you'll lose my account. Deliver to the Merry Theatre. Goodbye." Mr. Cantee is in a perspiration. A call from the President. Maybe they'll get the whole account? He makes the throwaways at a special low price, rushes them out, and then finds that our hero is President Blow. What can he do about it? Our hero says, "What's the matter, I'm paying for it, ain't I .* You don't mean to say you'd give better service to President Blow than you would me, would you? Of course not. I know you treat all your customer equally. Now don't be angry. I'll write you out a pass to see 'Moby Dick.'" He gets away with it. He's still alive, at this writing. I know he was ali\( this morning, anyway, because just today he sold the local Miniature Golf As- sociation the swell idea of running big posters on their golf courses, at their expense, reading, "Down with Daylight Saving. It Will Ruin the Movies." —NORMAN KRASNA. Executive Prophesies Long Wait for Novices (Special to the Herald-World) HOLLYWOOD, Oct. 9. — C. Graham Baker, First National executive, says there are hundreds of highly competent actors, stars in their own right, who have been lured to Hollywood by tales of rich con- tracts issued to obscure actors and actresses. There are thousands of others, amateurs and novices arriving and on their way from all parts of the world, he points out. "But with the army of experienced, capa- ble actors who have been on the ground a long time patiently waiting, what chance is there for the host of inexperienced play- ers?" he asks. Change from Physical To Psychological Marks Film Progress: Laemmle (Special to the Herald-World) HOLLYWOOD, Oct. 9. — Carl Laemmle, Jr., general manager of the Universal studios, believes that the screen's tendency toward depicting the psychological instead of the physical struggle of its characters is an unmistakable sign of progress. "Crude melodramatic action is no longer the limitation of the cinema," Laemmle de- clares. "There are numerous examples of subtle and delicate drama translated to the screen without any sacrifice of their spirit or significance. "The realization of this has emboldened Universal to undertake the production of a number of splendid stories which would have baffled us a short time ago. 'All Quiet on the Western Front' is an illus- tration in point. Laemmle believes that victory of the psychological aspect may be attributed to the fact that more intelligent and artistic minds are directing the destiny of pictures today. New English Company Synchronizes Sound (Special from the Department of Commerce) LONDON, Oct. 9.— The Vocalion Gram- ophone Company has erected a studio at Haves, England, where films are syn- chronized with sound on disc. The firm employs a large staff of men. Films are delivered from motion picture studios and re-run in the "broadcast" rec- ord studio. Fifty sound synchronization versions have already been completed for British and American distribution and 30 more are now in work. Berlin Film Workers Would Drop Pre-Titles (Special from Department of Commerce) BERLIN, Oct. 9.-— The "Dachsorganisa- tion," an associatoin of film artists and laborers, has started a movement to abolish introductory titles in sound pictures. The organization contends that the tiles are no longer necessary. The first picture without introductory titles to be shown is a Dreyfuss film di- rected by Richard Oswald. Dolores Del Rio's Illness Halts Work on "The Dove" (Special to the Herald-World) HOLLYWOOD, Oct. 9.— Production has been indefinitely postponed on "The Dove," United Artists' picture co-starring Dolores Del Rio and Walter Huston, pending the recovery of Miss Del Rio from her protracted illness. Huston has contracted to make two pictures at other studios, after which he will take a three-months' vacation in Europe. "Seed" Rights Bought By Carl Laemmle, Jr. (Special to the Herald-World) HOLLYWOOD, Oct. 9.— Carl _ Laemmle, Jr., has purchased Charles Norris' "Seed," giving Universal talking motion picture rights to one of the best selling novels of the season. Actors to Remarry HOLLYWOOD.— Barbara Bedford, actress, and Al Roscoe, actor and director, have announced their in- tention of remarrying. They procured a wedding license this week. Michael Vavich Dies (Special to the Herald-World) HOLLYWOOD, Oct. 9.— Michael Vavich, actor and president of the Russian American Art Club, died here this week. October 11, 1930 EXHIBITORS HERALD-WORLD 43 Anti-British? London Scoffs Ban on Film at Canadians (Special to the Herald-World) VANCOUVER, B. C, Oct. 9.— "Ridiculous" was the term used by London censors to describe the ac- tion of British Columbia censors in barring "The Green Goddess" as "an anti-British picture." The 61m stars George Arliss. When the local censorship board barred the picture, it resolved to con- sult censors in London for their opinion, too, with the "ridiculous" result. Mexican-Produced Talker Shown at the California (Special to the Herald-World) HOLLYWOOD, Oct. 9.— "Las Cam- panas de Capistrano," first Mexican-pro- duced talker, had its world premiere at the California theatre here this week. A four- reel Spanish Laurel and Hardy comedy was also on the bill. Ned Sparks Back After Personal Appearances (Special to the Herald-World) HOLLYWOOD, Oct. 9.— Following a per- sonal appearance tour with "The Conspiracy," and a visit to his home at St. Thomas, On- tario, Ned Sparks, R K O comedian, is back at the studio ready for work. Mary Pickford a Real Cavewoman in "Kiki" (Special to the Herald-World) HOLLYWOOD, Oct. 9— Mary Pickford, who in her career as "America's sweetheart" has played practically every kind of part will do a new one in the new "Kiki." In this pic- ture she becomes the girl with a primitive de- termination to get the man she loves. George Bowles Directs Exploiting for Christie (Special to the Herald-World) HOLLYWOOD, Oct. 9— George H. Bowles has resigned as president of Pan-American Pictures to accept the position of vice-presi- dent in charge of exploitation for Christie at Metropolitan. Add to Cast of U A Film (Special to the Herald-World) HOLLYWOOD, Oct. 9.— Walter Walker. Adrienne dAmbricourt and Claud Allister have been added to the cast of "Reaching for the Moon," now in production at United Artists studios. Mary Astor Rehearsing (Special to the Herald-World) HOLLYWOOD, Oct. 9.— Mary Astor is re- hearsing for the lead in "The Queen's Hus- band," to be directed by Lowell Sherman for RKO. Novarro Sued in Crash (Special to the Herald-World) HOLLYWOOD, Oct. 9.— Ramon No- varro is being sued for $50,000 damages as the result of an automobile crash here recently. His chauffeur is also named. Marion Nixon Takes Rest (Special to the Herald-World) HOLLYWOOD, Oct. 9.— Marian Nixon and her husband, Edward Hillman, are in New York City for a holiday following her completion of her role in "Ex-Flame," a Lib- erty production. Astoria Plant Begins Feature, "Two Against Death," Oct. 20 Two Long Features a Month Called for at Paramount's Eastern Studio — Several More Shorts Are Completed by Warner In Brooklyn — Mack Under New Contract (Special to the Herald-World) NEW YORK, Oct. 9.— Following the completion of production work on "The Royal Family" today, Paramount's Eastern studio in Astoria will take a short respite of about 10 days before launching into a concentrated schedule of fea- ture production. With the arrival next week of Walter Wagner, B. P. Schulberg and Ernst Lubitsch from the Coast, definite plans for fall produc- tion effort are expected to be set. During this rest period, the house will be set in order, with work confined to the completion of sev- eral short subjects, and a few necessary re- takes on "The Royal Family." Feature Starts October 20 On about October 20, production will begin on the next feature picture, starring Nancy Carroll, and tentatively titled, "Two Against Death," which will be directed by George Ab- bott. Present plans call for the production of two features in November, two in December, and an equal number in the following months. Several more shorts have been completed at the Brooklyn studio of Warner Brothers dur- ing the past week. Among the latest of the Vitaphone Varieties is "Revenge Is Sweet," said to be an old fashioned showboat type of melodrama, directed by the Coast importation, Alf Goulding, from a script by Burnet Hurshey of the writing staff. In the cast are Barbara Weeks, King Calder and Leslie Adams. A comedy entitled, "Storks and Bonds," also directed by Goulding, has as players Brooks Benedict, Clara Palmer, Helen Lynd and Billy Wayne. Mack Has New W B Contract "The Honest Thief" is a comedy drama written by Walter Butterfield and directed by Roy Mack, who has just received a new long term contract with the producing company. Playing in this subject are Jack Hazard, the musical comedy star, who already has acted in one other short at the Brooklyn plant , Martha Lorber, formerlv well known as a member of the Follies ; Lewis Donnelly and Lilyan Sabalis. Two new writers have been signed for Varieties work, in the persons of Percy Robin- son and Weare Holbrook, the latter being the conductor of a comic strip in one of the New York dailies. Murray Roth, who supervises things in general at the studio, anticipates shortly star- ring Charles Hackett, famous opera singer, Even in Far Off Lands (Special to the Herald-World) DES MOINES, Oct. 9.— A Des Moines columnist, making a record airplane trip from Canada to South America and return, met a California flyer in Rio de Janeiro who asked the columnist where he lived. When he mentioned the capital city of the tall corn state, the flyer replied, "O, that must be near Indianola where the Lane sisters, Lola and Leota, come from." Such is Fame! And then the columnist gave the Mullican-Lanes almost a full column of first run publicity, in spite of his civic pride. in several scenes from Romeo and Juliet, to be produced with a supporting cast as one of the Varieties. Film Novice Gets Role In Fairbanks Picture (Special to the Herald-World) HOLLYWOOD, Oct. 9.— Another romantic rise to fame in the history of filmdom ! Al- though she never has appeared in a motion picture, and has spent most of her time on the New York stage, June McCloy will play an important role in "Reaching for the Moon," with Douglas Fairbanks and Bebe Daniels. She was signed on recommendation of Ed- mund Goulding, writer and director. Boylan Doing Dialog for Fox "Connecticut Yankee" (Special to the Herald-World) HOLLYWOOD, Oct. 9.— Malcolm Stuart has been signed by Fox to do the dialog for "The Connecticut Yankee" starring Will Rogers. Emmett Flynn, who directed the silent version, is assisting. Shooting will start November 1 or shortly thereafter. Arthur Schmidt, Jr., Joins The RKO Cutting Force (Special to the Herald-World) HOLLYWOOD, Oct. 9.— Arthur Schmidt, Jr., has arrived here to accept a position in the cutting department of R K O studios. He is the son of Arthur Schmidt who, at the time of his death five years ago, was an executive of F B O. Flagpole Sitter Sets Mark Atop Hollywood Starland (Special to the Herald-World) HOLLYWOOD, Oct. 7.— Flagpole sit- ter, Walter Kenniston, has descended from his 51 day endurance record atop the Star- land theatre here. Fox Movietone News has recognized the newly established record. Gloria Swanson's Titled Mate RKO Film Advisor (Special to the Herald-World) HOLLYWOOD, Oct. 9.— The Marquis de la Falaise, husband of Gloria Swanson, is giv- ing advice on French versions of R K O pic- tures in the foreign department of that studio. Marion Davies Film Starts (Special to the Herald-World) HOLLYWOOD, Oct. 9.— Work on "The Bachelor Father," starring Marion Davies, has started. 44 EXHIBITORS HERALD-WORLD October 11, 1930 Herald- World's Production Directory STORY DIRECTOR CHIEF PLAYERS BRAND NAME STARTING DATE RKO Studios "Cimarron" Wesley Ruggles "Beau Ideal" Herbert Brenon "Hi Diddle Diddle"George Marshall "Hook, Line and Edward Cline Sinker" Richard Dix Ralph Forbes Nick & Tony Bert Wheeler Robert Woolsey September 18 September 16 (2-Reel Comedy) Sept. 18 September 20 Fox Studios "LigrhtnuV " "Shepper Newfounder" "Stolen Thunder" Hamilton MeFadden Henry King Leo McCarey Will Rogers Irene Rich Edmund Lowe Leila Hyains Reginald Denny Jeanette McDonald Aug. 18 September 12 September 12 Universal Studios "Dracula" Tod Browning Bela Lugosi September 29 Helen Chandler "Resurrection" Edwin Carewe John Boles September 22 Lupe Velee George Sidney September 11 Charles Murray Dorothy Janis (Location) September 20 Sam Hardy September 22 Kenneth Harlan (Short Serial) September 23 Edna Murphy Summerville Harry Edwards Slim Summerville Comedy Pauline Garon September 29 "Cohens and Vin Moore Kellys in Africa" "Ourang" Harry Carson "Sailor Beware" Ralph Cedar "Fingerprints" Ray Taylor Metro-Goldwyn-Mayer Studios "Trader Horn" 'The Passion Flower" W. S. Van Dyke Harry Carey Edwina Booth William DeMille 'Within the Law" Sam Wood •The Great Meadow" Charles Brahin Duncan Renaldo Charles Bickford Kay Francis Kay Johnson Lewis Stone Joan Crawford Robert Montgomery Robert Armstrong Eleanor Boardman Johnny Mack Brown Gavin Gordon Aug. 18 Paramount Studios •The Richt to Love" "Fichting Caravans" Richard Wallace Ruth Chatterton Brower-Knopf All-Star September 20 September 20 Pathe Studios 'Sin Takes a Holiday" Paul Stein Kenneth McKenna PiMsii Rathbone Rita LaRoy Constance Bennett September 4 STORY DIRECTOR CHIEF PLAYERS BRAND NAME STARTING DATE "The Painted Howard Higgin Bill Boyd (Location) Desert" Helen Twelvetrees William Farnum J. Farrell McDonald September 5 Metropolitan Studios "Feet First" Clyde Bruckman Harold Lloyd September 22 "Aloha" Al Rogell Raquel Torres Al Rogell September 26 Untitled Arvid Gillstrom Chester Conklin Phil Ryan September 21 Comedy William Watson Bert Roach Christie September 20 Talking Scenics Robt. C. Bruce Robt. C. Bruce September 22 Columbia Studios "Dirigible" "Roseland" "Madonna of the Streets" Frank Capra Jack Holt Ralph Graves Fay Wray Hobart Bosworth Lionel Barrymore Barbara Stanwyck Monroe Owsley Ricardo Cortez Sally Blane Phyllis Crane Everlyn Brent Robert Ames John Robertson "Tol'ble David" John Blystone "Criminal Code" Howard Hawks Richard Cromwell (Location) Henry B. Walthall Joan Peers Noah Beery Walter Huston Mary Doran Phillips Holmes 'Dawn Trail" Christy Cabanne Buck Jones Miriam Seegar August 12 September 12 September 12 August 23 September 23 September 28 Hal Roach Studios "Another Nice James Parrott Laurel and Hardy Mess" September 13 First National Studios "Sinflood" German Version "Sacred Flame" Spanish Version 'The Bad Man" French Version Tec Art Studios "Voice of Louis Lewyn All Star Topical September 21 Hollywood" "Mickey Mouse" Disney Bros. Disney Bros. September 22 "Vagabond Ad- Tom Terris (Shorts) September 22 venture Series" October 11, 1930 EXHIBITORS HERALD-WORLD 45 W SOUND REPRODUCTION F. H. RICHARDSON on PROJECTION IN THE FAR NORTHWEST [Continuing Mr. Richardson's reports of his trip, which he has been taking this summer in the interests of better projection.] VANCOUVER, B. C. The Vancouver meeting in the Dominion theatre was a large one numbering close to 300. It was composed of theatre man- agers, exhibitors, exchange men, projection- ists, and even the film inspectors — also W. E. Oswald, provincial theatre inspector. Friend Oswald was on his vacation, but learning of the coming of your editor, he got up out of his fishing camp cot at 3:00 a. m. and traveled a long distance to be present. There were also two officials of the Vancouver fire department present, though whether they came to hear the lec- ture or feared your editor would set the air on fire I don't know. And now, about my old friend, Oswald. Some of the boys had it in for him a bit, but I believe they, for the most part, now realize that they had not studied both sides of the matter quite enough. I believe he made a perfectly correct statement to your editor when he said: "Some of the men occasionally get the idea that I am working against them and 'playing ball' with the exhibitor. The funny part of it is that most always the exhibitor at the same time has the idea that I have gone 'haywire' and am favoring the union. The whole trouble is that neither one of them has sufficient ap- preciation of the fact that I am a Govern- ment official and therefore cannot favor any one group against another. I have been in this position for seventeen years and could not 'play ball' with either side in any con- troversy without eventually getting caught at it. If I did not get caught the result would be that there would soon be a new theatre inspector in my place." And, gentlemen, I think that is a very concise and fair statement. I have known friend Oswald ever since 1917. I have kept a pretty close eye on his work, which I have found to be invariably good. I be- lieve W. E. Oswald is a thoroughly honest and thoroughly competent public official. I believe he does what he is able to do to protect the interests of the projectionist, the exhibitor and the public, and, while I am the friend of the projectionists of Van- couver— I believe they know that to be a very real fact — I would not wish it to be otherwise. I don't believe a public official ought to favor the projectionist, the exhibi- tor, or anybody else. If he does he is not an honest public official, and in the end he would favor one whom he might find it to his own interest to favor. • • • BELLINGHAM, WASH. COMETHING like 50 miles south of Van- '*-' couver, and 20 miles south of the Cana- dian border, lies the city of Bellingham, Wash., which I remember as a small town no longer back than 1914. Today it is a city of 32,000 people — the fourth largest city in the state of Washington. It boasts five theatres, of which three, the Mt. Baker (in which the lecture was held), the Amer- ican, and the Avalon, are operated by Fox. The other two houses are independent and are fighting the union. I don't know just what the trouble is, but I may be permitted to say that this is after all not a very wise thing to do. First of all, it is very difficult to do anything more than possibly temporarily win a fight with a labor union. When an exhibitor starts that kind of a scrap, it means a never-ending struggle, and such a struggle must inevitably be a losing fight for the exhibitor. Please understand, Mr. Exhib- itor, that in this I am not intending to "take sides." I am simply stating cold facts, which history has times without num- ber proved. Aside from this phase of the matter, however, the exhibitor should remember that even if he wins such a battle, he never- theless loses, because of the fact that any cheapening of projection must and will in- evitably mean a lowering in its quality, and any lowering of quality must and will react against the box office. I don't make that statement as an argument. I intend it as a statement of cold fact. Buying the services of projectionists is just like buy- ing anything else in the world. You invari- ably get just exactly what you pay for. If you pay for a cheap article, you can bet your last suspender button that it will in the end turn out to be a cheap artrcle. Incidentally I might remark that at least one of our great theatre chains is now en- gaged in an endeavor to force the accept- ance of one-man projection. Should they succeed in bringing this about, I venture the assertion that in the end it will cost them more than a thousand times the amount they will "save." The placing of one man in charge of modern motion pic- tures and sound equipment would, in my opinion, be the very acme of poor business procedure. It most certainly would make for rapid deterioration of equipment, which would in itself absorb a very large amount, or even all — the "saving." Besides that, it would mean an inevitable deterioration of results upon the screen and through the horns, with the resultant loss at the box office. I am not seeking to tell this great corporation what to do, but I most emphat- ically am telling it that it is going to lose money good and plenty if it succeeds in its endeavor. At the border line we had a game of hide and seek with the customs officers. They thought they won — and they did. However, we haven't shed any tears, so everything is all right. At the Bellingham hotel we were met by Brothers James Warwick and Watson Quinby, of local 117. They made us very welcome and took us for a tour of the hotel. The meeting was held in the Fox Mt. Baker theatre. It was attended by all mem- bers of the local 117, and by all Fox man- agers. Incidentally, even the organist at- tended. Also, several men came in from Sedro-Wolly and Anacortes, each of which is about 30 miles distant. After the meeting, several of the men expressed their satisfaction with the result. Incidentally I am going to be able to talk to practically all of them every week for the next two years, through the medium of type, of course. * * * SEATTLE, WASH. BETWEEN Bellingham and Seattle we almost needed a choke bit on the "Prin- cess." Concrete pavement again — and how! We'd give her a little gas and she'd scoot ahead like a scared jackrabbit. In Seattle we immediately called up Justus H. Simpson, president local 154. He arrived with the glad hand of welcome ex- tended something less than six feet. I am not going to say what was in the hand, but — well, we are not yet far from Canada. Hardly had we exchanged greetings when the door burst open, and in marched five men from Vancouver, who had driven down all that distance to hear the lecture a second time. In the evening we all went out to the residence of Business Agent McNabb, met his charming wife and two kiddies, and utterly ruined his larder. It was the first home-cooked meal I had had in ages. Two more bites and I would have burst a boiler. It is amazing how Seattle has grown since my visit here in 1917. It is now well up to 400,000 population and has something like 40 theatres. The local has 112 mem- bers. Everything around the city of Seat- tle looks prosperous but, darn it all, it's not the Seattle I knew years ago. That lies deeply buried under the flood of years and improvements. Between the Vancouver gang and the Seattle boys, we certainly had some party that afternoon and evening, but at midnight all members of local 154 and a good many of the theatre managers and exhibitors, and men from Vancouver and Tacoma were gathered in the Metropolitan theatre, where your scribe preached the gospel of better projection for two full hours. If someone were to ask me what is the matter with Seattle, I would immediately answer, "It's all right." * * * TACOMA, WASH. BUSINESS AGENT McNABB of Seat- tle tuned up his near-Rolls Royce to concert pitch and escorted us out of that city. However, just to make sure we did get out, President Harold Simpson parked himself beside Friend Daughter, left me sit- ting on the foot-board, and we pulled out for Tacoma, at the edge of which city of 106,000 people, a representative of local 175, A. E. Bradshaw, waited in his Packard sedan, with apparent intent to keep us out of the city. However, he had not yet met the "Princess" and by the time he woke up to the fact that the streak that went past (Continued on page 48, column 3) 46 EXHIBITORS HERALD-WORLD October 11, 1930 SOUND STAGE EQUIPMENT AND PRACTICE By L. E. Clark* TABORATORY equipment _ for faithfully -*— ' recording and reproducing sound is fairly easy to get and is capable of precise technical definition. On the other hand, equipment for recording sound in connec- tion with photography in motion pictures is far less simple, as was disclosed as soon as sound recording equipment developed in eastern laboratories was brought to Hol- lywood to be put into actual production. Early talking pictures showed this very definitely. Many qualities of value in the silent picture were now sacrificed to ob- tain technically perfect sound recording, with the result that the first talking pic- tures were very poor photographically and their action stilted and unreal. The prob- lem was immediately seen, however, and production attention focussed on relieving the situation. Great strides have been made toward restoring and extending the values which were developed in the silent motion picture. This process has been due in large measure to improvements not so much in the essential elements of recording — the microphone, the amplifiers, the disc or film recorder — but rather in the auxiliary equip- ment. The necessary auxiliary equipment is substantially the same for all the record- ing methods now in use in the Hollywood studios. These may be divided into three classes: sound recorded on wax discs; sound recorded on film by the variable density method and sound recorded on film by the variable area method. The essential differences between these systems lie in the method of placing the final record upon a receiving medium. In the first case, standard phonograph practice is used in cutting a wax record. In the second case, the intensity of a light is modulated to vary the exposure of the film and in the third case, the size of an optical image is varied in order to produce a similar variation in area of exposure. With the exception of these differences, which impose but slight limitations in response characteristics, the three types of recording equipment are identical, and accordingly the auxiliary de- vices which will be discussed in this article are equally applicable to each of the methods. SOUND STAGES In silent picture production no attention was paid to noise. The concentration of the actors on their work was so intense that the outside noises did not bother them. The microphone, however, is no discrimi- nator of noises and the microphone's all- absorbing ear will add to the main theme the obligato of the carpenter's saw, or the rhythmic overtone of an airplane motor. The rush to produce the first sound pic- tures was so great that they were shot without sound stages. Work had to be done at night, or traffic stopped in the street outside. As soon as possible, how- ever, sound stages were built. These have two primary functions: to keep all outside sounds from getting on to the stage and to keep sounds generated within the stage from reflecting from wall to wall and thus producing excessive reverberation. As the first of these requirements naturally means that no open doors or windows are per- missible in the stages, artificial means of controlling air conditions and temperature must be provided. 'Technical Director of Sound, Pat he Studios. Eigh- teenth paper of Technical Dirje.it. . FIGURE 1 Motion picture studios can be readily identified from the air by the barn-like structures of the sound stages. This is a view of Paihe Studios. The sizes of these stages vary from 60x 80 feet, in the case of some of the first ones constructed, to as large as 150x225 feet in the large stages. Size was orig- inally limited by acoustic conditions but re- cently has been governed by studio space and production requirements. It has cost many millions of dollars to build the sound stages with which all the studios are now equipped. To produce adequate soundproofing in general requires a double wall construction, virtually a building within a building, the inner structure being supported on sepa- rate foundations from the other one. Care must be taken to prevent telegraphing of sound from the outside structure to the inside through any contact of rigid material. The floor of the sound stage is a very important factor. It, too, must be sound- proof and as a practical requirement, the top layer at least must be of wood to facil- itate constructing sets. This wood can be laid over a concrete foundation, in the case of a stage whose floor is to be at ground level, or it can be floated upon a sub-floor filled with rock dust, cinders or sand. The purpose of these latter materials is to pro- duce a heavy, non-vibrating base. SYNCHRONIZATION The coming of sound pictures immedi- ately required a fixed speed for photography and projection. Silent pictures could be photographed over a wide range of speed, from as low as fifty feet a minute to over a hundred. Sound pictures must be photo- graphed at a constant speed, a rate of 24 frames a second, which amounts to 90 feet a minute, being standard. Further- more, the picture and sound negatives must run always at precisely the same speed and must also be in perfect synchronization. For obtaining this perfect synchronization of picture and sound, additional machinery was necessary. This equipment could be either mechani- cal or electrical, but from the standpoint of mobility of camera equipment the me- chanical connection between sound and picture was immediately out of the ques- tion. Electrically there are two methods of keeping two machines operating in ab- solute step with each other. The first and simplest is by the use of the synchronous motor. Any number of synchronous mo- tors when operated off the same power circuit will hold exactly the same speed relationship with respect to each other over long periods of time. The accuracy with which the speed is maintained is remark- able. Two synchronous motors can never get more than a very small fraction of a revolution out of step, even though they have been running for months or even years. A second and equally accurate synchronous method is by the use of inter- locking or, as they are sometimes called, Selsyn motors which, due to their peculiar construction, constitute what may be known as an electrical gear. Both of these methods are in use and are quite satisfac- tory after having been adapted to studio needs. We now have mechanism of one type or another for driving our camera and our sound film or disc at the desired speed. In addition, it is necessary to provide a definite identification mark on both the pic- ture and the sound negative to enable the two to be placed so that the prints from the picture and sound negatives can be readily matched. For instance, at the start and end of each take, a man may step in front of the camera and clap his hands or strike two pieces of board together. A somewhat more ingenious device is to wire up an electric lamp and a buzzer, place the lamp before the camera when desired and touch the key that sets off both lamp and buzzer. ACOUSTICAL CONTROL An entirely different set of accessories may be grouped together and classified as "Acoustical Control." First in this list comes the acoustic set, i. e., motion picture sets constructed of such materials that the recording conditions will be good in as much of the space within the set as pos- sible. If a sound is generated between two solid parallel walls, a set of echoes is set up, resulting in what is known as a flutter echo. If the distance between the walls be exactly right, actual standing waves will be produced in the room. Most interiors have the property of preferential reflection, that is, of reflecting certain frequencies more than others. One way out of this difficulty has been to construct sets either of materials having uniform absorption characteristics or materials which are es- sentially porous. Use of cloth walls in cer- tain studios is an example of what can be done along this line. Other studios have met the reflection problem by building sets with non-parallel walls. In this case very good results can be obtained with the old- fashioned set materials, but at the expense of artistic freedom. There are frequent cases, even in the best of sets, where, due either to consider- able action or peculiar camera set ups, it is difficult to secure a good quality of sound pickup. The usual effect is an ex- cessive reverberation, sometimes known as "boominess" and sometimes known as "live- ness," depending upon the type of set. To remedy this, several devices have been used. If there is room, large flat sound- absorbing surfaces can be so grouped that they will kill most of the undesirable re- verberation. In other cases, a small piece of sound-absorbing material, placed be- tween the mike and the wall from which the reverberation is coming, will produce the same result. Another, and not as com- mon, trouble comes from resonance with- October 11, 1930 EXHIBITORS HERALD-WORLD 47 ■B^'-fcf Hf \ FIGURE 2 T/zg microphone boom is a prominent part of the equipment being set up for this scene in a recent comedy. in the cavities of incandescent lights. Some of these lamps are large enough so that the resonant frequency lies in a very undesirable part of the sound spectrum. In cases of this sort screen wire is placed in front of the lamp to break up reflections. In certain instances several reverberations are encountered, due usually to the con- struction of the set which has been built of some hard material for a desired photo- graphic effect. In these cases, particularly when dialogue alone is being recorded, it is not at all uncommon to use an electrical filter which removes the very low fre- quencies corresponding to the rumble or reverberation. Removal of these, which are principally below the frequencies encoun- tered in speech, does not harm the speech if used with consideration and very often is the means of enabling sound to be re- corded in places which could not be used otherwise. Still another type of acoustic device is one which is used principally on location. A slight breeze when blowing directly into a mike, has a tendency to push the dia- phragm, which is very thin and sensitive, up against the back plate of the mike, pro- ducing a roaring or popping effect. By enclosing the transmitter in a sort of large cage, which is then covered with one or two layers of silk, the direct pressure of the wind is kept away from the diaphragm, while the pressure variations caused by speech or music go through unhindered. This device, known as a wind-gag, makes it possible to record sound quite satisfac- torily, even in a severe wind. MICROPHONE BOOMS The general necessity for placing micro- phones overhead when recording, was first solved by suspending them by rope and tackle from framework above the stage. This practice, however, had the disadvan- tage that the mike, once placed thus, was difficult to move, and thus limited the action, affected the quality of the recorded sound, and slowed up production greatly. Consequently, there were developed vari- ous types of microphone booms to swing the transmitter almost instantly to any de- sired position. Such a device consists of a pedestal, on castors, supporting a rotat- able boom of adjustable length. The whole mechanism may be rolled to any conveni- ent point, after which the mike, suspended from the end of the boom, may be hung at any height between five and twenty feet, above the floor, may be swung laterally, or extended ten feet beyond the initial posi- tion. Since the boom is counter-weighted, all these operations can be performed with ease and speed, and the microphone can follow the action around the stage. It should be noted that the mike suspensions and amplifiers had to be re-designed for use with the boom, lest the rapid motion of the mechanism during a take cause mi- crophonic noises. PORTABLE MIXING BOOTHS The original recording equipment as it came from the laboratories of the east was designed for permanent installation and accordingly the first few outfits which were set up were installed that way. It was soon decided, however, that with shots of any complication whatsoever it would be high- ly advantageous to have the sound man close at hand with at least a portion of his equipment so that he could watch the ac- tion and take cues from the director. To achieve this portable mixing booths were constructed, containing controls for six microphones in the usual installation, an indicator to show how much sound energy was being sent back to the recording room, and a loud speaker with which the operator could judge the quality of the sound. The scope of these booths has now been ex- tended until, in a recent production at one of the studios, the booth was placed on a large overhead crane so that it followed the camera along in all the complicated travel shots which were made. In this manner the sound man commanded a clear view of the entire action and operated his equipment much more intelligently than would have been the case had he been forced to remain at a given point. SIGNALING The addition of sound equipment to the other technical equipment in use on the motion picture stage, necessitated an in- tricate, but at the same time thorough, method of intercommunication. The actual recording equipment to which the wires from the microphone lead is quite gener- ally in another building. The mixing booth even if it is on the stage is sound proof and there may be a number of cameras in different positions on the set. The first assistant director is generally charged with coordinating technical activity on the set, leaving the director free to concentrate on the dramatic action of the particular scene. The assistant director must be kept in con- stant touch with both sound and camera. As soon as either one of these is ready to make a take, the news is flashed to him. In certain instances this flashing is done by means of an intercommunicating tele- phone. In other instances an automatic block signal system has been developed so that the interlocking of the recording equipment automatically lights a light at the side of the assistant director. In addition to the above, the signal that the director and cast are ready must be FIGURE 3 While the lights were being adjusted in front of the cameras (right) Director Tay Garrett took the sound mixer's place in the portable mixing booth to hear the voices of the cast as they will be recorded. When the door is closed the mixer communicates by telephone, lines for which lead out from the front of the booth. sent along the lines to the recording room. This also is done either by telephone or by a system of lights, and finally when the equipment is up to speed and operating, that information in turn must be flashed out to the set so that action may then begin. Another type of signal is required to en- able the director to communicate with the actors. Entrances which are made from points hidden from the director are usually cued by means of a light operated from the director's chair. Offstage sound effects are usually cued in the same way, as are camera fade-ins and fade-outs. In short, whereas in the silent picture directions could be given during takes by either direc- tor or cameraman, these verbal directions must now be supplanted by silent cues. On long and complicated scenes a very elabo- rate set of signals is often necessary and considerable time is consumed in getting them to operate satisfactorily. SYNCROFILM Utterly free from foreign sounds, the actor's voice comes to the audience ex- actly as it is spoken or sung on the stage. This triumph of sound repro- duction engineering is already boosting box office gross in 1,500 the- atres and can do the same for yours. Testi- monials will be shown you on request, proving the miraculous superi- o r i t y of Syncrofilm Sound Equipment. Illustrated here is the Syncrofilm sound head for the Simplex Projec- WEBER MACHINE FIFTY-NINE RUTTER STREET Export Dept.: 15 Laight St., New York City tors. It is a finer piece of workmanship than the watch in your pocket, no matter what that cost. All steel parts are hard- ened and rustproofed with chrome or cadmium plate. All bearings are special bronze or hard- ened steel balls. The optical system delivers four times the usual quantity of light, con- centrated in a beam less than .001" wide, which perfects results from both density and area recording. Yet, with all this, prices are rigidly in line. Write. CORPORATION ROCHESTER, NEW YORK Cable Address: Arlab New York 48 EXHIBITORS HERALD-WORLD October 11, 1930 With Richardson The Rivoli theatre, Havana, Cuba, recently installed with sound, displays prominently that it exhibits talking pictures by Pacent equipment. 104 DeForest Sets Installed in Two Months by Chicago Office The Chicago branch of General Talking Pictures has reported a total of 104 installations and sales of DeForest sound equipment during August and Septem- ber. Bert Rosenberg is general manager for General Talking Pictures in Chicago. The DeForest sales include theatres in practically all large cities of the Midwest and as far west as Utah and Colorado. The installations and contracts follow: Theatre City State Ideal Lemont Illinois Arlington Arlington Heights Illinois Paramount Logansport Indiana Star Quincy ..Illinois Paradise Minneapolis Minnesota Dreamland Dubuque Iowa Woodlawn Evansville Indiana Lincoln Chicago Illinois St. Clair East St. Louis Illinois Door Sturgeon Bay Wisconsin Rex Spokane Washington Cozy Chanderville Illinois Grand Newberry Michigan Summitt St. Paul Minnesota Avaloe Bridgeport Illinois Rex Fairfield Iowa Empire Storm Lake Iowa Capitol Litchfield Illinois Temple Chicago Illinois GleH Glen Ellyn Illinois Rex Beloit * Wisconsin New Geneseo Geneseo Illinois Picadilly Columbus Ohio Grand St. Marys..— Ohio Strand Marysville Ohio Lyons. ..Lyons Illinois Grandale Chicago Illinois Princess _ Portland Indiana Garden Lansing Michigan Majestic Madison Wisconsin DeLuxe St. Paul Minnesota Windsor Park .Chicago Illinois New Grand Bluffton Indiana Wallace .Chicago .Illinois Parkway Milwaukee Wisconsin Lindy Chicago Illinois Fashion -Chicago Illinois Halsted Chicago Illinois Famous Chicago Illinois White Eagle South Bend Indiana Avon Decatur Illinois Pueblo Pueblo Colorado Columbia East St. Louis Illinois Loomis Chicago Illinois Eastwood Madison Wisconsin Auditorium Red Cloud Nebraska Southern Minneapolis Minnesota Varsity Champaign Illinois Columbia. Granite City Illinois Grand Lincoln Illinois Empress Springfield Illinois Erie Chicago Illinois Theatre Lyric Center Garden University.. City State .Price Utah .Chicago Illinois .. St. Paul Minnesota .Minneapolis Minnesota Ritz Minneapolis Minnesota Park. „ Painesville Ohio Pythian. Dolores Colorado Franklin Chicago Illinois Strand— Tuscola Illinois Kine. Belle Plaine Iowa Opera House Hartford Wisconsin Regent Cedar Falls Iowa Bluebird St. Paul Minnesota * * # Strand St. Louis Missouri Agate Minneapolis Minnesota Family Grand Rapids Michigan Wealthy Grand Rapids Michigan Grand New London Wisconsin Jackson Milwaukee Wisconsin Trail Bridgeport, Nebraska Richland Richland Center Wisconsin Ritz Dunkirk Indiana Ritz Kennett Missouri Bettendorf Bettendorf Iowa North West Davenport Iowa Premier Grayville Illinois Bijou Carrollton Illinois Calumet. Hammond Indiana Adams Chicago -..Illinois Myers Francesville Indiana Brown Wapakonita Ohio Whitehouse Milwaukee Wisconsin Music Hall Newport Kentucky Illinois Metropolis Illinois Harmony Chicago Illinois Bonaparte Bonaparte Iowa Broadway Mt. Pleasant Michigan Waumee ..Ft. Wayne Indiana Regent _ Anderson Indiana Colonial -Oglesby Illinois Peru Peru Illinois Princess Urbana Illinois State Roodhouse Illinois Rex Steuben ville Illinois Crumps Columbus Indiana Leola Minneapolis Minnesota Columbia — Peoria Illinois Elk Olney Illinois Grace Milwaukee Wisconsin Opera House Aledo Illinois Palace Chicago Illinois Queen Chicago Illinois In Far Northwest (Continued from page 45, column 3) him was us, and he got his buggy going fast enough to catch up, we were away- downtown and it was too late. In the evening I dropped in at the RKO Orpheum and had a talk with its manager, J. F. Rogers, and his assistant, W. L. Skelly. I also went up to the projection room and met Projectionists C. A. Ellis and H. M. Lennord. The room was very neat, though small. I did not make any particular examination of the equipment, but the sound was good, as was also the picture. Manager Rogers reports business very poor, due, he believes, to present slack- ness in the lumber business. I also dropped in for a moment at the Fox Broadway the- atre and met A. V. Albertson and Wesley Bews. This projection room also was small, but in excellent condition. The sound was good, but in my opinion more light might well be used on the screen. The Broadway is a mighty nice theatre, as is also the RKO Orpheum. During the late evening. Projectionists W. H. Jarmon and L. Craig came in and we had quite a little visit. Brother Craig is business agent of local 175. Tacoma has ten suburban theatres and six downtown theatres. I have found Ta- coma projectionists always progressive and up-to-date. That city was represented in the projection department of the former Moving Picture World many times. Oh, yes, by the way, I had a most pleas- ant surprise in Tacoma. One of my call- ers was Mr. W. Wolstead (at least, that is as nearly as I can remember the name), who years ago invented a very practical projector table, by means of which both projectors were operated by one motor. This device was very practical but of course changing conditions in projection equip- ment made its use unnecessary. I might add that several projectionists from the city of Olympia, the capital of Washington, were at the lecture, which was attended by all the projectionists and some of the managers of Tacoma. ABERDEEN, WASH. TOCAL 429, which includes the cities of -*-' Aberdeen and Hoquiam, had invited us to visit them, so we pulled out of Tacoma next morning, and something like a two- hour run on excellent pavement landed us in Aberdeen, which in former days was the center of huge logging operations. All along the road we saw what to me seemed monuments — dead stumps of gigantic trees which, before the advent of the lumber men, towered heavenward everywhere. To- day they are gone, all but the sun-whitened or fire-blackened stumps, thousands upon thousands of which tell the story of the past. We were met by Secretary J. E. Newell, who is just what he looks like, a clean-cut man and motion picture-sound projectionist. We accepted the invitation of himself and Mrs. Newell to take dinner at their home, and believe you me, it was some considerable dinner. I quite fell in love with his daughter — age four. Incidentally, Mrs. Newell was born in that far off north- ern country, Iceland. The meeting at Aberdeen was, of course, a small one. The men from Centralia were coming up but it wras a 60-mile drive, and the weather looked none too promising, so at the last minute they telephoned telling us that due to the weather they had con- cluded that discretion was the better part of valor. The meeting was attended by all the Aberdeen and Hoquiam projection- ists, plus some of the managers. October 11, 1930 EXHIBITORS HERALD-WORLD 49 Sound Laboratory Is Designed to Test Theatre Acoustics A portable sound testing laboratory has been designed by Vesper A. Schlenker, acous- tical engineer of the Vitaphone Corporation, which is being used in an attempt to adapt talking equipment to the peculiarities of the individual theatre. Schlenker contends that no two houses have the same acoustical defects, although they may have the same cubical content, and for that reason each theatre needs to be individually diagnosed for sound perfection. One of the experiments performed by the sound testing apparatus was in connection with the reproduction of a speech over a theatre horn. The speech was photographed as it came out of the horn and simultaneously photographed at scattered spots in the theatre by means of microphones. The horn photo- graphs were used as a basis of comparing re- ception at various points in the house. The reverberation test is another trial used. Single tones are projected and suddenly in- terrupted electrically. During the short time that the sound dies away it is photographed. The rapidity of its disappearance provides the measure of reverberation. In a third experiment, a single syllable is projected so that its path can be followed completely around the theatre and photo- graphed. Schlenker says this serves as a basic test, for when one sound receives the proper acoustical reception, all others and all combinations of sounds will be similarly re- ceived. The Award of Merit William R. Hearst Installs Photophone in Long Island Home ; His Third RCA Set William R. Hearst, newspaper publisher and one of the producers of the Hearst Metrotone News, a newsreel, has contracted for installa- tion of R C A Photophone sound equipment in his summer home at Sands Point, Long Island. This is the third Photophone set put in use by Hearst. He has previously placed models of the small theatre type in the private theatre on his ranch in California and in his Santa Monica home. Expert Explains DeForest Phonofilm to Visitors at Edgewood Theatre Opening When the new $350,000 Edgewood theatre opened in Baltimore, an engineer of General Talking Pictures Corporation explained oper- ation of the DeForest Phonofilm sound set to visitors in the projection booth. The mayor of Baltimore attended the open- ing night ceremonies and helped dedicate the theatre. The house is owned by the Frank H. Burkee Enterprises. Boys' Club of New York to Install 2 R C A Photophones Sound pictures are to be provided for the 12,000 members of the Boys' Club of New York, through a decision of the executive com- mittee. Two RCA Photophone reproducing sets are being installed in the auditorium of the Tompkins Square building. Installation will be completed about Octo- ber 25 That the awarding of the HERALD-WORLD plaque for better sound reproduction has proved of practicable value to the theatre winning the award because of its sound presenta- tion is attested in the experience of the Opera House at Bellows Falls, Vt., which received the award this summer. The formal presentation is shown herewith. R. A. Kiniry is lessee and manager of the Opera House. "The reactions of our patrons were far greater than we expected. They seem to be just as anxious to tell their friends as we are to tell them through our various forms of advertising." Thus writes T. J. Goggans, manager of the Riverview theatre at Riverview, Ala., in commenting on the result of the winning of the Herald-World Award of Merit for excellent sound reproduction. "Where Sound — Sounds Best" It is to be noted that the Riverview is a small theatre, operated by the West Point Manufacturing Company of West Point, Ga., which has a number of saw- mills and power plants in the South. "Where Sound — Sounds Best," is the slogan that was adopted by the Riverview as soon as it had reached the standard of talking picture presentation which was the aim of the management. And when the news of the awarding of the plaque reached Riverview, the public was appraised of it in no uncertain tones. In the next succeeding issue of the Chattahoochee Valley Times appeared a reproduction of the plaque in two columns above the theatre's regular advertising, while on the back page was a one-column reproduction with a running story more than half a column long. Describe Equipment in Paper "We told you so!" ran the story. "And now we have the actual proof that the Riverview theatre ranks both for projection and perfect sound with the nation's best theatres." There followed a complete description of the reproducing equipment, and this also has been an interesting sequel to the decision to acquaint the public with the quality of sound in theatres that were not satisfied with less than the best. The public has become interested in information regarding the equipment itself, and thus the mechanical side of presenting a story upon the screen has become news to the townsfolk. 50 EXHIBITORS HERALD-WORL October 11, 1930 w BOX OFFICE PROMOTION Small Town Theatre Needs Consistent Ad Policy, Says Wisconsin Showman \The folio-wing article was written by Ken W . Thompson for Exhibitors Herald- World to place before the exhibitor practical infor- tnation on newspaper advertising gathered by one who has had continuous and direct con- tact with the field. The discussion deals es- pecially with effective advertising methods for towns of 1,000 population, more or less. Mr. Thompson, a former newspaperman, is located at the Hancock theatre, Adams, Wis. He has been in the motion picture exhibition business for a number of year, has studied its prob- lems and — but let him speak for himself.} By KEN W. THOMPSON A consistent advertising' policy pays best for the theatre in the small town. Spasmodic newspaper advertising, as for example taking a large space one week, a medium space the next and nothing the next, usually does more harm than good. Patrons are led to believe a theatre is in business one week and out of it the next. T do, however, want it understood that I believe an exhibitor should regulate his space and copy according to the exploitation value of each individual picture, but keeping the weekly spaces as consistent as possible, with plentv of variety in makeup and copy. This will keep the readers out of the rut of think- ing you have the same entertainment to offer them at every show. Urges Variety in Ads If it is important that the exhibitor provide a new film program at set intervals, why shouldn't it be just as essential to vary the advertising makeup from time to time. Many showmen in small towns are prone to let their advertising "slide" and then turn around and place the blame for lack of patronage upon the newspaper, not realizing where the real trouble is. I have had outside experiences which I be- lieve have enabled me to see advertising prob- lems from perspective. For 10 years I was actively engaged in motion picture exhibition, and previously and concurrently in the news- paper business. In the fall of 1927 I was forced by bad health to drop my active con- nections and go to California. At that time the first sound camera shots were being made in Hollvwood. The requirement for silence in sound production had not yet been enforced and visitors were permitted on the lots. I visited the First National and Pathe studios and picked up considerable information on production angles of the industry. Study Exploitation Angles Hollywood may be a long way from "main street" of your town or my town, but talking pictures bridge the gap. And part of the re- sults you have with selling the finished prod- uct depend on how well you are acquainted with it from its beginning until the time when you show it. By this I mean that the man who has a broader knowledge than what he picks up in his own little town will better know what exploitation possibilities a picture P0SSr Being a newspaper man as well as an ex- AMERICAN NOW THE HOME OF VITAPHONE TALKING PICTURES THEATRE Saturday Night, September 13th Two Shows at 7:00 and 8:30 P. M. One Of The Greatest Events In American History Actually filmed at the "bottom of the world." The amazing drama of this won- drous feat before your eyes. See courage conquer the last frontier — and a real story with a smashing climax — that's p#%T <^- WITH BYRP AT THE SOUTH POLE d Qbrmmmnt Qicturc Also Mickey Mouse In A Riot of a Comedy Special Reduced Prices 10c and 25c to. All Teachers and School Children. — Others 10c and 35c. 44-frilll'tlM III I'l'l 111 I************************* Sunday Night, September 14th One Show at 8:00 P. M. RICHARD DIX In His Latest Success 'Shooting Straight' It's always a good show with this actor TALKING COMEDY. ■m i miiiiniiHtiini *********************** Next Week — Fair Week Shows TUESDAY AND WEDNESDAY "THE DAWN PATROL" THURSDAY "SO THIS IS LONDON" With Will Rogers FRDDAY AND SATURDAY "SONG OF MY HEART" With John McCormick When tliere is no artist at hand to lay out display ads it takes headwork to pre- pare display with only printer's type and mats and make it carry selling appeal. Ken Thompson, author of the article ap- pearing on this page picked the above ad as one example of what he believes is good show advertising in a small town. It was inserted in a country weekly at Wautoma, Wis., by the American theatre. hibitor I observed a great many things about the studios that otherwise might has been ob- scure to me. Also in connection with the newspaper work hundreds of weekly news- papers have come to my close attention, and naturally enough the "movie" and "talkie" advertisements of various theatres contained therein were studied and analyzed quite thor- oughly. Some of the conclusions arrived at regarding this type of advertising are going lo form the major part of this article. Cuts Carry Real Appeal During my ten years in the exhibition field I found newspaper advertising a valuable necessity to the business. The first "movie" ads that I inserted in the weekly paper were probably crude affairs, considered in the light of present day methods, but served well for a beginner. However, after a few years of experimenting, accompanied by the customary ridicule from the stick-in-the-ruts, we felt that a paying type of newspaper advertising had been achieved. As one philosopher has so aptly remarked, "The first hundred jeers are the hardest." For the most part my ads were well illustrated. Nothing will catch the eye and hold it to the subject in a newspaper advertisement so well as a picture illustrating some part of the subject matter — a picture of one or more of the stars or a scene from the play. Once the eye of the reader is at- tracted by such an illustration, the text mat- ter will do the rest, and another patron is created for that particular entertainment. Cold type alone, if properly arranged, can be ef- fective, but never so completely as when ac- companied by illustrations. Some Need No Advertising The writer does not want to be misunder- stood in regard to other forms of advertising and exploitation for talking pictures. Each has its place in the theatre business and the value of any of them can not be discounted in the least for newspaper advertising alone. The writer realizes that there are some theatres so situated that they do good business without newspaper advertising. However, this does not disprove the value of such advertising, but in some cases proves it. Those theatres are no doubt benefiting from the result of news- paper advertising done by other exhibitors, or more likely by merchants in whose locality the theatre is situated. Consequently, the mer- chants and other advertisers have provided the theatre with prospective patrons. There are, of course, reasons, other than the one in which they claim that newspaper advertising does not pay, why some exhibitors do little or no advertising in their local pa- pers, some being- of a personal nature, which need not be discussed here, and some owing to misunderstandings between exhibitors and editors. Conservatism to Win Confidence Newsnaper advertising in the small town should be essentially a conservative type of advertising. Leaders of a newspaper have a right to expect authentic information from a newspaper and from the ads contained therein October 11, 1930 EXHIBITORS HERALD -WORLD 51 ^Si^iSS^a^^^m^^ii^taiTa^^'^t^T^T^fj^f^S I I I? I s ! STRAND THEATRE PLAINFIELD Hear the Talkies! Saturday and Sunday Evenings Sept. 27 and 28 MAN T&01ML Comedy — College Hand? She hungered, tor k, prayed for it, fought for it, — LOVE. Stumb- ling upon it un- expectedly she had" to fight harder than ever — -test she lose it dfeain. She knew men, she hated them, too, and then came tVe man of her dreams, bringing her more "Man Trouble" than she ever knew before. DOROTHY MACKAIL, MILTON SILLS NEWS REEL Wednesday and Thursday, OctObr 1-2 An All-Talking Picture With RICHARD ARLEN. FAY WRAY Man-fighting Woman-loving ter rors of the gold lands. Destroy- ed by a woman they can't under- stand. The great est of Western istory-tellers cre- ated it. Like "The Virginian", all-talking, all- out-doors. Spec- tacular, action! Backgrounds of thrilling beauty! Stirring romance in a land where a woman is a rarity. IAN E GREY'S THE BORDER LEGION" dQtatanmtQlcbat UM <% Good Comedy 1 § % 5 I % % % % l I s g $ I I $ Admission, 25 and 15c % I hT SHOWS BEGIN AT 8:15 SHARP -4 No. 1. (Left) Shows a layout with cuts which was used by the Strand theatre at Plainfield, Wis. No. 2. The Adams Opera House theatre at Adams, carried a two-column five-inch ad such as this with the conservative note emphasized. No. 3. Theatre manager and printer must have put their heads together on this ad, for Hancock is a town of only 400 popu- lation. Considering that fact, this is really an admirable display of type. The Hancock theatre has had many interesting illustrated ads but here the manager has demonstrated what he can do with cold type. x-x«^>x-:":->>:-->>>;k-:<-:->;,:->>:^^-:-:^^-x-:_x-:<<-<-m-s->>> TALKIES ADAMS | OPERA HOUSE f Saturday and Sunday September 20-21, 7:30 p m. They're With Us Apiin! JANET GA.YNOR and CHARLES FARRELL That delifihtful pair of young, sincinc lovers, in HIGH SOCIETY BLUES They were great in "Sunnysicle Up", but you will like them still more in this all-talki ns . singing, Movietone come'ly- A Good Talking Comedy Admis.ion 15c and 10c Wednesday and Thursday September 24-25, 7:30 p, m. WILL ROGERS the world's foremost humorist in one of the most entertaining comedy dramas of the year, SO THIS IS LONDON R.ch Ma Soil,. See and Hear Will Hogers in this rib-tickling, side-bursting comedy of an American family and an English family adjust- ing their viewpoints of each other. A Good Talking Comedy X DANCE — Rube Tronson's famous cowboy ba | WLS, Chicago, will furnish music at Commu * Friendship. Monday night, September 22. U $ NO DANCE SUNDAY NIGHT, SEPTEMBER 21 HANCOCK THEATRE WEDNESDAY THURSDAY SEPTEMBER 17-18 One Show Each Night At 8:15 The New Movietone Follies oi 1930 with Your Favorite Funster EL BRENDEL plays Romeo to three sweet little — hard boiled gold diggers — and he sings in his own hilariously Swedish style in this newest edition, this comedy romance with seven scintillating songs and enough pretty girls to outshine the previous season's brilliant "Movietone Follies." Others in the frolicking cast MARJORIE WHITE WILLIAM COLLIER, Jr. NOEL FRANCIS FRANK RICHARDSON MIRIAM SEEGAR Comedy and Vitaphone Act Admission, 15c and 35c Greatest Screen Triumph Hancock Has Ever Seen! SATURDAY and SUNDAY, Sept. 13-14 (One Show Each Night At 8:15) SONG AFLAME She Sings The Melody Heard 'Round The World! Modern Joan Of Arc — a Song lor a sword — a voice that sets a great nation afire — a heart that is seared by her flaming song when it dooms the man she loves. Thousands of people in the cast! Gigantic riot scenes! Gay parties of pampered princesses. AH the mighty drama that made it Broadway's greatest operetta made doubly thrilling by the greatest of all singing casts. ALEXANDER GRAY BERNICE CLAIRE NOAH BEERY — ALICE GENTLE All In Technicolor This picture is now being shown in Milwaukee, CI and Minneapolis Theatres. COMEDY, "Skeleton Dance" Also Vitaph Usual Admission, 15< and 35c , (_ ii^ago hou^aKct and they know this. They also feel that an advertiser knows this or should know it. Con- sequently, the advertiser, the exhibitor in this case, realizing that the readers will want to know the truth about what he has to offer, will tell his prospective patrons in his ad what he knows to be the facts, in the most inviting manner possible, thereby winning the confi- dence of the readers. This kind of advertis- ing, though it may not bring big, immediate results, will be found a consistently good pay- ing method in the long run. Don't Let Printer Plan Your Ads There is an old but true saying "You can't make a silk purse out of a sow's ear" — Neither can an editor make a good, talking picture advertisement out of nothing. Some exhibitors rush into the newspaper office, half out of breath, just before press time with the following: "Oh, Mr. Editor, I just got word that I am to have a big special Saturday night — 'The Big House' — Here's a press sheet — fix up a good ad— put on the dates and the prices are the same as last week." And away he goes, maybe fishing, hunting or what have you. The editor, proficient in his own business, as most of them really are, is really incapable of writing a suitable ad from the viewpoint of showmanship, and struggles for a few brief minutes trying to pick out something from a maze of material for an ad, doing the very best he can under the circumstances. Perhaps, if the editor's time happens to be taken up with something more important, the task of writing the ad is delegated to the office boy, who cares less than anyone else in the world whether the exhibitor does good business with "The Big House." And then when show time comes at Mr. Exhibitor's theatre, you will hear him say something like this : '"Gosh, but there's a slim crowd out for a show like this special. It's a dandy evening too, and nothing else doing in town. Wonder where all the folks are tonight anyway. Well, that just goes to show that newspaper advertising doesn't pay." Merchant Doesn't Do It True enough that kind of advertising wouldn't pay. It would be just like a mer- chant sroing into the newspaper office and sav- ing: "Mr. Editor: I'm going to have a sale of dresses of the latest styles and creations and new material at reduced prices, next Saturday. Just slip in a couple column five- inch ad, that I have a new lot of dresses just arrived and I will sell them Saturday for $6.75 each." Of course, Mr. Progressive Mer- chant does not say this at all. What he does do is this : He studies what he has to offer, very carefully in advance, writes a stunning piece of copy with real selling appeal, re- quests the editor to put in an illustrated cut, as marked in space on the copy, and brings it around in time so the newspaper force does not have to fall all over itself to get it in type and printed. But in many cases Mr. Exhibitor will trust the copy writing and arrangement of his newspaper ad, if he has any at all, to Tom, Dick or Harry, and expect record break- ing crowds at his shows. Instead of studying his orogram and the exploitation possibilities it offers for newspaper advertising, the exhibi- tor shuns this important medium of publiciz- ing his attraction. Mats Big Help in Small Town Several successful small town exhibitors are now using the mat illustrations in their ads with good, pulling results. In the writer's (Continued on next page, column 3) 52 EXHIBITORS HERALD-WORLD October 11, 1930 No. 4. For a weekly newspaper, these two ads are of more than ordinary size. In addition the ads are well planned and put together. They were run by theatres in Waupaca, Wis. PREVIEW SUNDAY AWARDED PERFECT OUND MEDAL! EARLY amission PRICES SPECIAL! NOW SHOWING! an sssasKs WESTERN TRIUMPH; SATURDAY ONLY | ALL TALKING. WESTERN THRILLER I OKLAHOMA CYCLONE* TALKING COMEDY "SOUND YOUR \V " SPECIAL SUNDAY-MONDAY Featuring Edmund LOWE HAMILTON TALKIE "POLISHED IVORY" METRO NEWS "HIGH TREASON" EXTRA! 4 rdeagysWED.T7t EXTRA! THE MIGHTY ALL TECHNICOLOR M-A-S-T-E-R-P-I-E-C-E "ROGUE SONG" With W ,_ x | With LAWRENCE Eft '"%£"' i LAUREL .nd TIBBETT $2 ***-■ HARDY ^— •& FILMDON'S GREAT ACHIEVEMENT! PALACE WAUPACA •■» MATINEES 10c & 25c NIGHTS . . 10c & 35c REDUCED PRICES From 6:30 to 7:00 p. m. Except on Sunday FRIDAY, SATURDAY, SUNDAY, SEPT. 12-13-14 Matinee Saturday and Sunday 2:30. Nights 7 & 9. ?■ LAMi: A FIRST KATIOMAL^W^gj DRAMA, ACTION I, MELODY. SUSPENSE, DANCING. MUSIC, BEAUTY', SPLENDOR, COMEDY EVERYTHING TO A GREAT SHOW! filgnntlc scenes In FULL COLOR, vivify Its sneep- tnp; drama. Thonsandx In, of SOO trained the George Gersb- ! ui.i'l- It the roost sTuI operetta Broadway >•,<•■ MONDAY, TUESDAY, WEDNESDAY, SEPT. 15-16-17 TAKE ADVANTAGE OF OUR 6:30 TO 7:00 ADMISSION PRICE it 11 LADIES OF LEISURE BARBARA STANWYCK - RALPH GRAVES LOWELL SHERMAN MARES PREVOST GEORGE FAWCETT •»___ J_ _ Di«t«M It's 'he DARING PICTURE OF THE YEAR — BUT ner« 1» M riSlun; YOU WILL LIKE IT. When You Have Seen It. You Will Sav That BARBARA STANWYCK Is the FINEST ACTRESS You Have Ever Seen, and You Will Take Her RIGHT INTO YOUR HEART and Keep Her There. DO NOT MISS "LADIES OF LEISURE. " I .Give It My Personal Recommendation Without Reservation. ADDED ATTRACTIONS R. C. WHEELER, Mgr. THURSDAY, 18th— ALL SEATS 10c KEN MAYNARD In "MOUNTAIN JUSTICE'; ACTION AND THRILLS COMEDY 1R, Mgr. g 4 Wagnon 's Card Gag Attracts Sailors to 66 Oh Sailor Behave" Whether or not the sailors behaved has not been ascertained, but anyway, "Oh Sailor Be- have" plus a simple little exploitation stunt brought a lot of the Navy lads to William B. Wagnon's Embassy in San Francisco. The occasion for the stunt was the landing of the Pacific fleet in San Francisco Bay. Wagnon was all ready for the sailors with his timely picture and a batch of throwaway cards on which the following copy was print- ed : " 'Oh Sailor Behave,' a merry, mad mirth- quake with Ole Olsen and Chic Johnson, two gobs who raise Hades with the ladies in Naples." A group of pretty girls distributed the cards at the landing points on the waterfront. A lot of sailor patronage came which would ordinarily have been lost. Brides" at his 1,500-seat house and the seats didn't go around. All through the first day a line of women waited and waited outside the theatre. The next day the line was even longer. To save his patrons from that "blushing" red which sunburn brings, Cruise hit upon the idea of distributing Chinese parasols to the women waiting in line. This served a two-fold purpose. It not only sheltered them from the sun but gave them some- thing new to talk about. It was a boost for the picture and a boost for the courtesy of the theatre. Has Style Show, Wedding Warner's Ohio theatre, Sidney, O., recently held its annual fall style show on the stage. At the conclusion of the style display a local couple was married on the stage. Waiting in Line Becomes Pleasure in Los Angeles; Fox Patrons Get Parasols A promotion idea such as the one which struck Fred Cruise of the Fox Criterion house at Los Angeles may not come around every day but the thought should be a welcome one — even if it comes only once a month. It all happened over a bit of "blushing." Cruise had beerf showing "Our Blushing Uses Puzzles in His House Organ C. O. Littleffeld, manager of the Mayflower Grove theatre at Bryant- ville, Mass., writes to the Box Office Promotion Department acknowledg- ing receipt of two puzzles be re- quested. The puzzles, which were first run in the Herald-World approx- imately a year ago, Were mailed to him for use in his house organ. "They stimulate interest and keep the ball rolling," Littlefield says. Small Town Theatre Needs Consistent Ad Policy, He Maintains (Continued from preceding page, column 3) estimation, an ad for a talking picture with an illustration is increased from 50 to 100 per cent in selling appeal. The psychological fact that the illustrated advertising done locally or nationally by such advertisers as the motor car industry, the clothing industry and a thou- sand and one other industries proves so re- munerative to the respective advertisers, should demonstrate to smalltown exhibitors that they, too, can do the same thing in a measure proportionate to their efforts. There is so much more that can be said about the value of effective newspaper adver- tising to exhibitors, which they themselves are already aware of but for one reason or an- other do not take advantage of, that it would be a waste of time to write it here. In con- junction with this article are shown a few theatre ads from weekly newspapers in central Wisconsin which I have reason to believe are business getters. These ads may not appeal to a severe critic as perfect typographical dis- plays, however, to me they commend them- selves as having arood selling appeal and good arrangement, made up as they are by printers having limited tools to work with. Montreal Exhibitor Caters To Native Patronage with French Sub-titles on Films Harry Dahn, manager of the Capitol thea- tre at Montreal, has inaugurated the policy of inserting French sub-titles in all feature sound films to spur interest among his French-speaking patrons. "The Man from Wyoming" was the first picture in which this was attempted. The sub-title stunt is only another of the numerous schemes Dahn has employed for the benefit of the particular patronage to which he caters. He had previously added French talking comedies to the regular bill and not long ago he offered an all-French film program, headed by the feature, "Le Trou dans le Mur." Oakland House Assembles War Relics for "All Quiet?* War relics of all descriptions were gath- ered by C. A. Tomkins, manager of the T. & D. theatre in Oakland, Cal., for "All Quiet on the Western Front" at his house. Contributions from private collections, museums and American Legion posts helped to swell the display. The souvenirs were assembled in the lobby. A ballyhoo wagon, with poster copy on the Remarque story, was another feature of the campaign. Stage Wedding Is Popular A stage wedding at the Saenger house in Biloxi, Miss., attracted a crowd said to be the largest that ever attended that theatre. A minister from a nearby town performed the ceremony for the couple. The stage had been decorated to represent a garden, with lattice work around the sides. Benjii in Paramount Post Edward J. Benjii, who has been shunted between the Fox theatres in Sheboygan and Oshkosh, Wis., for the past several months, has been permanently assigned to manage the Fox at Sheboygan. For several weeks up to the time of the change, he was in charge of the two Fox houses in Oshkosh. L October 11, 1930 EXHIBITORS HERALD-WORLD 53 sPot. vliwi in Town LON TOMORROW! talks cha (he uses 5 different Voices) IN HOLY THREE LOK CHANEY is eren more amazing-now that he brings bis talents to the Talking Screen. He can change his voice as he can change his disguises. LIL-t LEE, ELLIOTT NtGENT, MAWBV EARLE9 —ADDED FEATVIIE— "TIGHT SQUEEZE*' GIUNTLAND IIICE PATTIE SOUND SOt'NI> SPOHTLIGHT NEWS NEW ERA PRICES: 25c ,=_,,„ 35c,-2r>,^ There are at least two good points about this ad which the RK O Orpheum used in Spokane. The first is the affidavit with Lon Chaney's statement that his voice and his only was used in the M G M picture, "The Unholy Three." The other feature, and an unusually good one, is the numbering of five sketches of Chaney in which he portrays parts he carried in the film. "Name-the- Actor" Contest Gets Merchant Tieups for Cincinnati RK 0 Theatres John L. McCurdy, divisional manager for R K O in Cincinnati, and William Danziger, publicity director, scored heavy box office returns on a "King of Jazz" tieup with merchants and a newspaper. Cuts of several players in the film were printed in a page of cooperative advertising. The advertisers carried one or more pic- tures of the same actors in their window displays. The gag was to identify the film stars in the newspaper and send in their answers together with names of merchants displaying each photograph. Cash prizes were awarded through the assistance of the merchants and the news- paper. The theatres in the tieup did their part by presenting entire boxes for shows *s well as many pairs of straight tickets. La Crosse Rivoli Exhibits Projection Lamps in Lobby Coincident with installation of a screen twice the size of the former one, the Rivoli theatre, La Crosse, Wis., displayed new projection lamps in the lobby for several days before they were put into use. The lamps were 4,000 candlepower. Large crowds gathered to glimpse this mechanical angle of the show business. Technicolor gets prominent recognition in the electrical display on the Rivoli theatre, New York, for the showing of Eddie Cantors "Whoopee," a United Artists picture. The Cantor comedy is an all-Technicolor film. (Underwood & Underwood photo.) Ohio Theatres Told to "Strike While Iron Is Hot" in "Big House" Drive Funny what censors can do for exploitation of a picture. In Ohio, the censor- ship board has perhaps done as much to boost "The Big House," simply by ban- ning it, as a whole army of exploitation men could have done. Now that the bars have been let down and the picture is at last to show in the state, exhibitors are ready to do as big business as they probably ever have done on any one picture. This story may be of small value in giving showmen exploitation ideas but it is an excellent illustration of the importance of a followup campaign when an emergency occurs such as the one in Ohio. P. J. Wood, business manager of the Ohio in as soon as possible and thus secure advan- M P T O, has sent out two circular letters to theatre operators in the state pointing out the financial possibilities of the picture. Samples of his live-wire writing have been taken from his letters. Sometime they may help other exhibitors in just such an emergency. Here is one of them : Serial Made Available "We have won our battle for 'The Big House.' Now let's cash in on it. Through ar- rangement with Metro-Goldwyn-Mayer, we (trie MPTO) can supply you with newspaper serial rights on the powerful story of the pic- ture for immediate use and without cost. It has 24 chapters but can be doubled up and run in less time. Mats and proofs are furnished without cost to anybody. It is the most timely story of the day and has unlimited reader interest. "Let's show the world that as live showmen we know how to utilize every legitimate angle of publicity." In another letter, the MPTO official says : "If you have bought 'The Big House' date it tage of the marvelous publicity which the pic- ture has received during the past three months. I have seen the picture twice and heartily agree with the members of the Academy of Motion Picture Arts and Sciences that it is one of the five finest pictures produced during the year ending July, 1930. "The theme of the picture is very opportune, as the people of Ohio are faced with a serious problem of prison reformation and reconstruc- tion." Shaw at Cleveland State Harry Shaw has taken over the manage- ment of the State theatre in Cleveland, O. Known as a "man of parts," Shaw is said to be capable of pinch-hitting as an actor, comedian or musician, and has frequently done so when something went "haywire" on the stage. INDOOR MINIATURE GOLF COURSE A tremendous money maker. Just the thing for fall and winter. Each hole different, each one interesting, intriguing, sporty. Fascinating to play. Can be changed daily. 9 or 18 holes. Store room 25x50 will accom- modate 9-hole course. Portable, location easily and quickly changed. Comes complete ready to lay. Installed in a few hours. Small investment. $50 to $200 a day net. Write or wire for particulars. WHITNEY GOIT & CO. 1922 Baltimore Avenue KANSAS CITY, MO. 54 EXHIBITORS HERALD-WORLD October 11, 1930 A countless number of war relics made a very fitting display for Tiffany's "Journey's End" at the Nation theatre, operated by the Steel Pier Amusement Company in Atlantic City. The intermingling of posters with the war exhibits was a good stunt. Mezzanine Stunts Help Solve Seating Problem for Gault Jack Gault, publicity manager of the Cali- fornia theatre in San Francisco believes he has gone a long way toward settling the time- worn problem of how to get patrons to sit in the balconies. A perpetual struggle with overflow crowds who refused to sit anywhere except on the main floor spurred Gault to action and he con- ceived the idea of offering special attractions on the mezzanine. This induces the crowds to take the incline and many of them ultimately find their way to the balconies. For the first week of these special attrac- tions he obtained an expert on beauty culture who was available for consultations. Another week he had a bridge expert give instruction on the mezzanine. Cards were sent to a large mailing list for this stunt. Arrangements have now been made with a photo studio whereby a photographer will set up a temporary studio in the theatre and present a large photograph gratis to each person who desires to pose for it. Similar tieups are to be carried on in the future, with the aim of presenting a new stunt "BUILDING THEATRE PATRONAGE" Get this big money-making book for showmen written by John F. Barry and Epes W. Sargent. An essential in every theatre. (0nly$5.2o mailedto your door") CHALMERS PUBLISHING CO. 516 Fifth Avenue New York City each week. In other words, it will be spice on the theatre menu at the California. Canadian Famous Shifts Managers in Toronto Houses Further important changes have been made in the managing personnel of lead- ing Toronto theatres by Famous Players Canadian Corporation. After two weeks as manager of the Imperial house, Thomas Daley has been appointed director of adver- tising and publicity for the Imperial, Up- town and Tivoli theatres. Howard Knevels of Hamilton, Ont., has succeeded Daley at the Imperial. His brother, Robert Knevels, has been ap- pointed manager of the Uptown to succeed Nelson Shea, who has retired from the exhibition field. Fred Schaeffer, formerly manager of the Toronto Imperial, has gone to the Hippo- drome in New York. James Lynch is man- ager of the Toronto Tivoli. He was form- erly employed in a similar capacity at the Runnymede theatre. Indianapolis Lyric House Rewards Careful Drivers Cooperating with the Accident Preven- tion Department of the city government at Indianapolis, the Lyric theatre there has helped to promote a safety first campaign for careful driving. Each day five drivers, regarded as above average in careful driv- ing, are selected. Each one receives a pass to the Lyric. INTRODUCING "JIMMY" ELLARD Popular Baritone and Master of Ceremonies of the METROPOLITAN THEATRE ...AND... That Delicious New Health-Food the "JIMMY" ELLARD DAIRYLAND SPECIAL .... A Summertime Delight A delightful carton of delect- able nuts, f raits, marshmallows and Dahyland Ice Cream . . . Cn Jale At yciic Favorite Dklg Jicee Free sample on the mezzanine of the Metropolitan Wednesday night during the showing of Jack Oakie in "The Social Lion" and "Jimmy" Ellard on the stage in "Rcdeo .Rhythm." MADE AND DISTRIBUTED BY THE Houston Ice Cream Co. This tieup ad was used by the Metro- politan house at Houston in a stage show exploitation program to popularize the master of ceremonies, Jimmy Ellard. Hooten Made Manager of South Bend R K O Houses (Special to the Herald-World) SOUTH BEND, IND., Oct. 9. — Buddy Hooton has been appointed city manager of the R K O theatres in this city to suc- ceed Jack Gross, who has left for San Francisco, where he becomes district man- ager of the same organization. Hooton will be atcive manager of the Palace the- atre. B. A. Griffith, who has been director of advertising and publicity for the Granada and Palace theatres here, will remain some time, but later may be transferred, it was stated. Another "Sitter" Exploited When Miss Betty Fox, a flagpole sitter, descended from her perch above the Chit- tenden hotel in Columbus, O., recently, she was immediately taken to Neth's Grand theatre where she appeared on the stage. The sitting stunt was sponsored by the hotel, the Neth Theatre Enterprises and the Columbus Dispatch, so the Grand got some plain and fancy publicity. Employees Turn Singers Houses in the Fox West Coast chain at Berkeley, Cal., have organized a vocal trio that makes the rounds of clubs in the city and entertains on programs. The trio, consisting of staff members, recently sang before the Berkeley Lions Club. C. L. Laws, manager of the Fox U. C. theatre introduced them. October 11, 1930 EXHIBITORS HERALD-WORLD 55 A Few Tunes for Your House Organ [Use the articles below in whatever form you desire for your house organ. They may be lifted as a whole or in part and reprinted to suit your individual theatre.] Organize a Theatre Party Does the entertainment problem ever bother you when you put on a party for your friends ? If it doesn't, you are an exception. The season of cooler weather and longer, darker evenings has come and you can't take your friends on motor trips or picnics into the country as you could during the summer. We offer a solution for your entertainment problem. Bring your guests to our shows. Or- ganize a theatre party. The cost will often be less than for a party in your own home. And think of the time and trouble it will save you. Instead of thinking up wisecracks and clever things to do, you can leave it to the motion picture characters. Let the actors on the screen entertain you. Your parties in the home always carry with them the problem of finding something inter- esting for every one to do. Some like to play bridge and others don't. Some like music; others don't. Take them to our motion pic- tures and every one gets what he or she wants. There is the newsreel, a comedy, a short fea- ture and the main picture. And don't forget the comfort we offer. The seats are restful. You won't have to run down to the basement every half hour to see if the furnace is functioning. The temperature in our theatre is always just right. All Ted Hilgendorf, the up-and-cominq man- ager of the Ritz theatre, North Milwaukee, writes an interesting editorial for each issue of his house organ. He writes in a style that is easy to read. Here is one of his articles. Take a few tips from it. We Hate to Brag, But— Six months ago when we presented our first talking picture we adopted as our slogan, "Visit the Ritz, Where Talkies Talk the Best." We were not the first theatre to be equipped for "talkies." We waited to see how you liked the "talkies" at other theatres, whether or not you were satisfied with them — You were not ! Then we gave you what we had found to be the best talking pictures available. You instantly voiced your approval, just -like the hundreds of others of our friends who have been elsewhere and have made comparisons. If you have not heard our "talkies" come and hear and be convinced. Join the thou- sands of entertainment seekers who have learned to "Visit the Ritz, Where Talkies Talk the Best" "80% INCREASE" Reported by an EXHIBITOR since giving away Movie Star Photos X Oil can also increase your BOX-OFFICE RECEIPTS by giving away these Beautiful Sets of 1 /J DIFFERENT FAMOUS AUTOGRAPHED lO MOVIE STARS ROTOGRAVURES Packed in envelopes in Lots of 100 Sets for $10 250 Sets for $8.00 per 100 Setl 500 S«t» for 7.00 per 100 Set» 1,000 Sett for 6.00 per 100 Sett 1,509 Setl for..._ 5.00 per 100 Seto Write for Set of "FREE SAMPLES" M E. MOSS (EHW) PUB. CO., Hartfwd, Conn. Another of Arthur Catlins frequent tieups at the Loew's Allen in Cleveland was this one with the Austin Motor Company. The company donated the use of a car which carried a banner reading: "Norma Shearer, star of 'Let Us Be Gay,' Allen theatre, says of the new Austin Bantam, 'A Good Car to Run Around In.' " Wives Tell How Husbands Proposed In Toledo Tieup With Newspaper Many pictures carry titles which, in themselves, give the exhibitor all the sug- gestions he needs for exploitation. For example "Our Blushing Brides" has a title that tells its own story. The showman doesn't have to dig into the plot or even see an advance filming to know the drift of the story. The title tells him what it is about — somebody gets married. Knowing that much, he immediately has a big field for exploitation. He can promote a stage wedding. He can have a young couple ride through the streets in a car labelled "just married," or he can do a hundred and one other things. Walter Caldwell, manager of Loew's Valen- hookup making it possible to reproduce the tine theatre, Toledo, conceived a unique plan music on a loudspeaker above the box office, for boosting interest in "Our Blushing Brides" Appropriate marquis and lobby displays by having actual brides tell their own story. rounded out the exploitation. That is, he had brides write descriptions of how their husbands proposed to them. Anybody knows that a story of that kind must be rather a personal one. Naturally, that is what attracted interest in it. A cash prize was awarded to the bride writing the best description. Another stunt Caldwell used was a tieup with the local plants of the Ford and Stude- baker motor companies. On the film's opening day an automobile was driven through the city with three girls seated in it. Card copy told of the Valentine's showing of "Our Blushing Erides." The auto stopped at several street intersections and distributed tags bearing imi- tation wedding rings. Girl Sits on Marquee A girl performed a "sitting" act on the marquee of the R K O Strand in Dayton, O., to attract attention to the double bill, "Mawas" and "Captain of the Guard." Ballyhoo Trucks Advertise "Unholy Three'9 at Criterion Tom Johnson, manager of the Criterion house at Oklahoma City, advertised well the fact that "The Unholy Three," Lon Chaney's starring picture, was coming to his theatre by dispatching decorated trucks with loudspeaker victrola attachments through the business and residential districts. A male quartet sang on the stage, with a POSTER PRINTING Cards— 1-2-3-4-8-24 Sheets Type or Special Designed Engraved Posters CHICAGO SHOW PRINTING CO. 1335-45 West Lake Street Chicago, Illinois MONROE 2257 56 EXHIBITORS HERALD-WORLD October 11, 1930 JR, LODI DiTectionTfcD jr. Enterprises^. 03ameu Qume&e Mdv mi*vyrni^jp| Help Vouly Wife Keep Hey ^.School GM Complexion usincss Stationavy-cctKis"^ forms- anouncements- L folders -UottoTS - otuC I everijthinq for t»>e tusincss-' LIPFEL PRINTING CO. 7t»EL(Ast. LOOI Phone 65 ™ fuNERAi Directors '1 IIw.Ilm st uooi fflonc 64 Barney Gurnette, manager of the T. & D. Jr. Lodi theatre, Lodi, Cal., finds this type of monthly calendar the most practicable. It is very simply made, being laid out from press book clippings, with art work wherever necessary and drawn twice scale. Writing to the Box Office Promotion Department, Gurnette says he prefers this calendar because of its low cost. His house artist does the work and the price of engraving is much less than for type- set space of the same amount. Notice the ads at the bottom. Nice 'Propolition '; "Sho, Sho, " Quoth The Orpheum Usher Soon the ushers at the New Orleans Or- pheum will break out with "Sho, sho," instead of "Yes, sir," or "Yes, mam." This is part of the program to get the public Amos 'n' Andy-minded prior to the ex- hibition of "Check and Double Check." October 24 has been set as the general re- lease date on the film and the Orpheum will play it a day ahead. The clever idea of hav- ing ushers address patrons with dialog from the picture is expected to do much for the advance advertising. Trailers have been prepared showing only the feet of the two blackface stars. Views of their faces and figures are being reserved for the showing of the picture itself. Amos 'n' Andy are virtually unknown ex- cept through their voices. Photographs have appeared in newspapers, it is true, but they have never been shown on the screen and the curiosity over what they look like in pictures is expected to sell many tickets. Vic Meyers, manager of the Orpheum, is in charge of the exploitation at the New Or- leans house. Midnight Shows Put Fox House on Top That midnight shows are popular has been evidenced by the public in- terest they have attracted in San Francisco. Initiated as a regular event at the Fox, they drew tremen- dous crowds and have since been adopted by the Paramount, Califor- nia, St. Francis, Capitol and Green Street houses. Important Announcement! ONCE IN A DECADE comet o picture thai it to strikingly unusual, 10 absorbing and with -a theme so univertot in ftt oppeol— a picture to motterfully produced and acted, holding the ipeetator'i interest ot the highest pitch, that all clattet, critics— every mon, woman ond child — who lee it instinctively occlaim it GREAT I Such a picture we ore privileged to present to Philodelphio tomorrow — o production whose gay, tophitticoted humon comedy of every-day life recently twept o large pre-view oudience to unparalleled heights of praise. H Co-fX^, // // HOLIDAY i ANN HARDING L.nd* Seto blonde MARY ASTOR ROBERT AMES As Johnny Case, who had no money but d winning way «.«» Y$J and Iwo "million dolls, babies ' cazv about him. x!^v Edward Everett HORTON As Nicl Pour,, who dunk! hi! culle,!, but has a heart ol gold A 9/eat comedy ,ole. . , . To: morrow STANLEY 19th and Market =3^ The Stanley theatre in Philadelphia ran this 14-inch ad on Pathe's "Holiday." Use of the small cuts of the principals helped to make it a good eye catcher. Hamrick Ownership Is Celebrated With Twin Anniversary Hamrick's Music Box theatre, Portland, Ore., added materially to its business by cele- brating twin anniversaries. One was the ob- servance for the taking over of the Music Box by John Hamrick and the other was the anniversary of the introduction of talking pic- tures in that city. Hamrick acquired theatres in Seattle, Ta- coma and Portland just as sound was making' its entrance into the exhibition field. The houses were all equipped with sound and all of them hung up new box office records at once with the showing of "The Jazz Singer," "The Singing Fool," "Glorious Betsy" and other films. These events were celebrated, with the ex- ploitation ammunition fired in newspaper ad- vertising. The staff of the "Music Box" was given bouquets of autumn flowers by business men in the community and by film exchanges. Nolan Hurt in Boat Race Manager Ambrose Nolan of the Avalon the- atre; Ottawa, Ont., is going to stick close to theatre management, for a while at least. While participating in the Eastern Canada speedboat championships recently, his craft dove to the bottom. Nolan got a ducking and had to have several stitches taken on gashes on his face. October 11, 1930 EXHIBITORS HERALD-WORLD 57 A parade and everything for "The Florodora Girl" at the Regent theatre, Springfield, O. The five girls in ancient dress rode the antique vehi- cles through Springfield's streets behind the guidance of an officer who evidently found the modern motorcycle more convenient in traffic than the oldstyle tandem or the horse cart. It's another example of the unlimited exploitation possibilities which a picture of this kind offers. Manager JFillard Osborne reports the M G M film was a home run for the box office. TIEUPS A. P. Waxman, in charge of publicity and advertising for Warner Brothers, has ar- ranged a neat tieup on "The Office Wife," now at the Winter Garden in New York, with two tabloids, the Evening Graphic and the Daily Mirror. The Graphic is distributing $250 in cash prizes for the best 200-word stories on "My Experiences as an Office Wife." In addition to the cash prizes two tickets are awarded for each of the next 50 best stories about the fea- ture. Five columns covering an entire page announced the contest, featured by two lead- ing questions, "Have you ever felt it neces- sary to resort to the display of silk clad legs to hold your jobs?" "Did you ever feel im- pelled to resign because your boss made un- pleasant advances?" The Daily Mirror runs a coupon daily which, when presented at the Winter Garden with admission price, entitles the bearer to an autographed photo of either Dorothy Mackaill or Lewis Stone, featured in the picture. Home Town Stage Actor Given Dinner at San Jose A. M. Miller, manager of the Fox Cali- fornia house at San Jose, Cal., believes it pays to play up the local angle in a per- formance at every opportunity. When one of Fanchon and Marco's stage attractions came to his theatre he found that one of the girls was a former resident of San Jose. He immediately arranged a complimentary dinner, and of course the newspapers heard about it. Blind Are Show Guests Members of the Canadian Federation of the Blind are periodically the guests of Manager R. S. Roddick at the Capitol theatre, London, Ont. They can't see the shows but at least they hear them. Sends 7,500 Folders Each Month C. L. McVey, manager of the Dreamland theatre at Herrington, Kan., distributes 7,500 folders every month containing the calendar of coming attractions at his showhouse. He sends 4,500 of these out into the rural section, covering a radius of 25 mile*. McVey has maintained this monthly custom for eight years and finds it a good business puller. Newspapers Print Supplements For Fox Greater Show Season Tieups, cooperative advertising and news stories by the score have been ob- tained by the Fox New England Theatres in the Greater Show Season drive con- ducted through a number of New England cities. The Greater Show Season in New England is only part of a national campaign being put on by Fox. The principal form of promotion used is newspaper advertising. Large supplements have appeared in newspapers, carrying an- nouncements of feature productions in large display ads. A number of Connecticut news- papers have given headlines and long stories to the film event. Some of the newspaper sup- plements contain as many as 20 pages. In them are unlimited tieup ads, in connection with either the pictures or the stage shows at various theatres. Clever Copy Writing It is interesting to note the type of copy used in the supplements, much of which has been supplied by the theatres. In one column, called "Advice to the Lovelorn," there ap- pears this letter pertaining to a film : "Dear Miss Hopler — If a girl makes one wrong step, does that make her a bad woman? I have been shunned and looked down upon because of an innocent escapade — but no one will be- lieve me. What should I do? — Ruth. "Answer: You will find your problem an- swered in 'Common Clay' when it plays in this city. Be sure to see it." Stage Shows in Style Stunt Exploiting a Fanchon and Marco stage show, one of the newspaper supplements car- ries a cut of styles in women's dresses with this copy: "Capes and Belles— Bells and Capes are interchangeable words in Fanchon and Marco's newest idea, 'Bells and Belles,'" coming soon to the Fox theatres in New England. "Capes are 'of the mode' this season, and Fanchon has designated a frock made inter- esting with capes. In the full-length sketch, the gown is a smartly tailored street dress. In the three smaller sketches accompanying it, intriguing capes give it an air of sauciness. The dress as designed by Fanchon has lines that are suitable for every figure. The V- neck with slashed blouse is extremely flatter- ing. The cut of the skirt is effective for hips that have more than their share of — 'This Thing Called Avoirdupois'." (The latter is also the name of one of the stage acts.) Neth Enterprises Install Head Sets In Columbus House The Neth Theatre Enterprises company which operates a chain of motion picture theatres in Columbus has installed head- phones in a number of the front seats in the Eastern theatre to accommodate the hard of hearing. This is the first installation of head phones that has been made in Columbus to accommodate that class of patrons. The manager reports that quite a few have taken advantage of the installation. Patrons Contribute Gags The Cinema Artguild theatre, a Chicago sil- ent house, has inaugurated a contributing de- partment for patrons called the "Cinema Reporter." This department accepts anything from poetry and wise cracks to gossip and caricatures. All patrons receive cards at the door with information on the stunt and blank space for their contribution. The witticisms received are featured on the screen every week. Fill Your Seats with Original Box-Office EXPLOITATION NOVELTIES Made for Every Picture Produced — Now Serving PATHE - R-K-O - ITNIVERSAL - M-G-M TIFFANY - SONO-ART - IflEW'S UNITED ARTISTS - FIRST NATIONAL and Others ECONOMY NOVELTY Ss PRINTING CO. 348 W. 39th St., N. Y. C. Tel. Medallion 3664 58 EXHIBITORS HERALD-WORLD October 11, 1930 W THE SHORT FEATURE Theatre Has Newsreel Taken Of Fliers; Shows It Same Day The Aztec theatre, San Antonio, scored a news "beat" when it showed a locally produced newsreel of Bellonte and Coste the same day that the French trans- Atlantic fliers arrived in the city. Newspictures The theatre management had J. H. Britton, cameraman, "shoot" the aviators as they ar- rived at Winburn field in the afternoon and paraded downtown. The scenes were shown on the Aztec screen the same evening. Other theatres showed the pictures about a week later. ernment educational films are to be shown for classes in geography. The visual education plan, as Miss Mary Walter, who is in charge, explains it, is for the purpose of vitalizing classroom work. Dallas Schools Equipped With Projection Machines Under Visual Education Plan Projection machines are being installed in auditoriums of public schools at Dallas, as an aid to the study of geography and history in the sixth and seventh grades. The project is sponsored by the Visual Education Bureau of the Department of Education. Among the historical subjects to be shown are reproductions of the ride of Paul Revere, the landing of the Pilgrims and the Boston Tea Party. A number of gov- "Parlez-Vous" in Spanish Is U Plan; Summerville Series in Two Languages Following its policy of producing foreign language versions of talking pictures, Uni- versal announces that Slim Summerville, star, and Eddie Gribbon and Pauline Garon will appear in the Spanish version of the two-reel comedy "Parlez-Vous." It is the intention of the producers to make the entire Summerville series in Spanish, as well as English. This production of foreign shorts is in addition to the filming of 12 Universal fea- tures already set, with others to follow. PATHE SOUND NEWS— NO. 83— Fishermen test United States racing schooner at Gloucester, Mass. —Sporting porters use their heads in novel race in London — Veterans declare war on bandits in Nebraska — Keep turf's biggest money horse fit — Mussolini eyes Fascist gymnasts — -Bike riders pedal 47 miles in Illinois; get cup — Fireworks boom on birthday of Jersey City, N. J. — New York sees stars in wrestling bout. HEARST METROTONE NEWS— NO. 202— Auto speed kings race in France — Meet a wise bird from jhe West — Mrs. Gandhi sees husband's "army" — Luck boys visit Indian powwow in Mon- tana— Choruses meet at Scandinavian fete — Higher education for New York firemen — New German army parades its might for Hindenburg. KINOGRAMS NO. 5646— R-101 takes 48 to death in flames — Hoover greets American Legion in Bos- ton— Coast artillery guns break record for firing speed in California — New Jersey boys' home-made diving bell cost $5, but it works — Ship grounds off Peterhead, England, and dog saves crew of 64 — What not to have in coal mines: explosions — ■ Monkeys put on balloon race at Venice, Cal. — St. Louis Cards win two out of three world series games from Athletics at St. Louis. KINOGRAMS NO. 5645— Mussolini watches 4,000 Facist laborers drill — N. Y. tenement dwellers killed in sleep as building collapses — Moslems hold an- cient rites in Calcutta — Gouraud, French general, comes to American Legion convention — Queen Wil- helmina opens Dutch parliament — German frau in- troduces her family — Bobby Jones, four cups up and none to go, is welcomed home — German army has sham war at Thuringen. UNIVERSAL NEWSPAPER NEWSREEL NO. 79— Jones wins U. S. amateur golf crown — Bishop Can- non returns from honeymoon to face "unministerial conduct" accusation of church elders — Horseshoe pitchers compete for $1,000 trophy in Chicago- Build $80,000 schooner to wrest sailing laurels from Canadians — 3,351 New Yorkers apply for old age pension — Village fountains flow with wine at Italian grape fete — Yale and Albie Booth defeat Maine in football opener. UNIVERSAL NEWSPAPER NEWSREEL NO. 80— 13-gun salute greets French general, here for Legion convention — New York rooming house col- lapses— Mussolini reviews army of Facist laborers — Moslems commemorate sacrifice of Ishmael by Abraham — Airplane vans assist in "moving" day as thousands of New Yorkers take to the suburbs — Holland's parliament opens with the queen in at- tendance— Barleycorn wins spectacular steeplechase finish at Rye, N. Y. u. "Worm's eye" view of Pathe's new short subject, "Football with Knule K. Rockne." This shot was taken through a heavy plate of glass to show detail of gridiron tactics. The last feature in the series is now being completed at Notre Dame University. Terry Ramsaye is producing the group and Clyde Elliott is directing S. Agricultural Film Shelved After 9 Years Of Service to Farmers "Out of the Shadows," one of the early educational films used by the U. S. Depart- ment of Agriculture to combat bovine tuber- culosis, has been laid on the shelf after nine years of service. The last remaining copy of more than 40 once in circulation has been taken in — bat- tered and full of torn sprocket holes — to be placed in the archives of the department. It is said that no other film made by the Department of Agriculture has made a rec- ord approaching that of "Out of the Shad- ows." It has been shown in almost every rural community in the United States where dairy cattle are prominent. Copies of the film have been shipped into the field 1,644 times, bookings for a single copy frequently running several weeks. Sixty-one copies of it have been sold for use in foreign countries. The film was directed by F. W. Perkins, formerly chief of the Office of Motion Pic- tures. Potography was by G. R. Goergen*. October 11, 1930 EXHIBITORS HERALD-WORLD 59 W MUSIC AND TALENT Chicago Set for Vaudeville Treat STAGE SHOWS Chicago State-Lake Week Ending October 3 Here is a bill so uniformly good that it is hard to find any act that stands above the rest in merit and just as hard to find one that is outstandingly bad. Don Zelaya, a pianist with a classical bent, but one who also handles jazz like an artist, was a big hit, there can be no mistake about that. Coming onto the stage he launched into a discussion of music, why certain people like certain types of music, how it all started and so on. In fact, he gave an evolu- tion of music. Then he sat down at his grand piano to illustrate. Perhaps his most interesting number was a jazz version of Chopin's funeral march. Freddie Smith and June Rogers gave a pleasing performance in loose-jointed dancing, never cracking a smile or uttering a word all the while. Their eyes and their feet did the work. From the ugliest to the happiest feelings — all were expressed in their eys. Miss Rogers did a solo dance that deserved a lot of applause — and got it. A pleasing style of "radio singing" was introduced by the Keller Sisters and Lynch, who overflowed with harmony. Their voices blended into an excellent trio. As the curtain went up they stood before a fake microphone, which was really a spotlight two or three feet in front of them. The costumes of the two girls and Lynch gave ideal atmosphere in the powerful light. Among their songs were "Where'd You Get Those Eyes," "If I Had a Girl Like You" and "Miniature Golf." One of the sisters also danced while the other played the piano and Lynch the saxophone. Buster West and Company was the name of an act by a youth named West, but Buster was pretty nearly the whole act. He and a partner are appar- ently men of the navy out in search of a good time. They don't have to go far to find it. Buster is not only a very good clown but an excellent acrobat. He even tries to sing, and actually makes a success of yodelling. Bert Ford and Pauline Price, a pair of tight wire artists, offer diversion in the program. Their way of introducing it is clever. Two huge telephones are shown in the background, holding between them a taut wire. Ford comes out on the stage carrying a small telephone. He gives the effect of receiving a telephone call for his partner, Miss Price, and promises he will put her on the wire, which he does, but on the taut wire. Together they go through a series of stunts on the wire and Ford winds it up by dancing to music with a large parasol for balance. Bob O'Brien leads the RKO-lians in the overture. San Francisco Fox Week Ending October 9 Jan Rubini comes to the Fox this week as guest conductor of the Grand Concert Orchestra, pinch hitting for Walt Roesner, who is still in the East. The offering is selections from "Faust" and is pre- sented without the usual tableau or vocal artist. The closing strains are particularly effective and arouse such applause that an encore is necessary. The stage show of Fanchon and Marco, entitled "Rhythm-A-Tic," is presented with the orchestra in the pit and is marked by some especially good ensemble work on the part of the Georgia Lane Dancers and by some remarkable feats of memory and concentration by Harry Kahne. An airplane landing field forms the opening scene and when the whirring of motors comes to an end girl aviators in the garb of 1996 appear and do an ultra modern dance. This scene fades into a [Continued on next page, column 2) This is a perfect likeness of the two boys who have been the talk of the country for the last two years. They incorporated their tal- ents, sold the idea to Paramount Publix, and in the early part of 1928 opened at the Publix- Seattle theatre, where they met with success. Their "Baby Console" idea (which was dis- cussed in last week's issue of Exhibitors Herald- World) gave them added prestige, and Fox finally got hold of them and brought them East, where they are meeting with the same kind of success. Incidentally, they are bach- elors (and eligible, too). \jM hello folks: arlo speaking, straight organ so- los still go over with the aid of a "mike," chatter and singing. arlo hults organist Chester theater, new york city RKO Palace Has Unusual New Schedule Four Marx Brothers, Jack Pearl, Ruth Etting, Irene Bordoni Among Those Coming In conjunction with its picture policy, the RKO Palace theatre in Chicago has an unusual lineup of vaudeville talent scheduled for the coming months, a lineup which will give Chicago the cream of the profession, to all appearances. The Palace, which last Spring adopted a picture policy, as a supplement to the regular vaudeville program, will now be the only house in Chicago showing vaudeville, as the State and Lake thea- tre, a former vaudeville house has been slated for a straight run picture policy, the idea behind this change being that the two houses were in useless competi- tion with each other, and consequently, it was decided to put all effort into de- veloping the calibre of vaudeville at the Palace. Thus, a rather amazing series of appear- ances are set for the coming season, heading which series is Olsen and Johnson, who began their week's appearance on October 6. This pair is very popular in Chicago, and with a new line of gags in a revised act, they have been going over big. Following them comes Ruth Etting the week of October 11. Irene Bordoni, piquant star of "Paris" will arrive for a week's engagement on October 18, with a new series of songs. On October 25, the Watson Sisters, and on November 1, Dave Appolon, known for his versatility in the realm of song and terpsichore, will give his first performance of a week of appear- ances. Following him, on November 8, the blackfaced comedy team, Moran and Mack, who recently finished their film entitled "Any- body's War," will entertain during a week's stay, with a brand new batch of foolishness calculated to tickle the funny bones of Chicago. On November 15, Gus Van, carrying on for that famous team, Van and Schenck, is the headliner for a week's stay, and after him, on November 22, comes one of the big treats of the season, the 4 Marx Brothers, with all the foolishness in the world, and most of it new. November 29 is the date set aside for the appearance of Tom Patricola, and following Tom, Jack Pearl is scheduled for a seven day stay, beginning December 6. The next week, beginning December 13, an All Girl Show is the story, featuring that very clever enter- tainer Rae Samuels, and also Babe Egan and Her Red Heads, who will probably burn up the stage with their hot music. And on De- cember 20, the Weaver Brothers will be here for a week's stay. 60 EXHIBITORS HERALD-WORLD October 11, 1930 STAGE SHOWS (Continued from preceding page, column 1) HELLO EVERYBODY— During Al Jolson's engage- ment at the Capitol theatre last week, Harry Akst, w. k. song writer, accompanied him at the piano, and Lou Silvers, who has been associated with Jolson for the past twelve years, led the Capitol Grand Orchestra during Mr. Jolson's appearances on the stage. . . . Phil Kornheiser, former general manager for Leo Feist, Inc., has joined the field of music pub- lishers. (Good luck, Phil, and may all your songs be successes). . . . Sam Serwer, in charge of public- ity for the Warner Brothers music affiliations, sends advance copies of sheet music to film reviewers be- fore they see the pictures. Sam finds that this is an aid in creating a favorable impression and that the boys are more apt to treat the songs as old friends when they see and hear them on the screen. . . . Red Star is planning a tremendous exploitation drive for the "Song of the Big Trail," the only mu6icai number in the latest Fox film, "The Big Trail." The song boasts a lyric of outstanding quality by James Hanley, and a tune that is brilliant in its simplicity by Joseph McCarthy. . . . All recording companies have made wax pressings of the three songs running through the Warners Bros, special, "Oh Sailor Behave." The songs are "Highway to Heaven," "When Love Comes in the Moonlight" and "Leave a Little Smile." Publishers of the sheet music are De Sylva, Brown and Henderson, Inc. . . . Olsen and Johnson, stars of this Vitaphone picture, are featured on the covers of the sheet music. They are now making a vaudeville tour through every section of the country, and naturally plug the pro- duction through the songs. . . . As their initial con- tribution to the talkies, Dorothy Fields and Jimmy McHugh, Broadway's popular song writing team, who won fame with their "I Can't Give You Anything But Love, Baby," have supplied seven new numbers for "Love in the Rough," scoring a particular hit with "Go Home and Tell Your Mother," the musical high spot in this hilarious golf comedy. Miss Fields and Mr. McHugh were the last of New York's composers to succumb to the lure of the screen. . . . This week at the Capitol, the Grand Orchestra, under the baton of Yasha Bunchuk, introduced a novelty number — a new Cuban melody — "El Manisero," which trans- lated, means "The Peanut Vendor." It has a most ingratiating rhythm, based on percussions, and is somewhat after the style of the "Bolero" of Ravel, and interprets the peanut vend»r and his steaming roaster. The song is published by Edward B. Marks Music Company. PERSONALS Last Friday, Aaronson's Commanders opened at the Warner-Beacon theatre, N. Y. C, for an indefinite run. . . . Joe E. Brown began a week's engagement at the Branford, Newark, the same day. . . . On Oct. 31 the Marx Brothers will make personal ap- pearances at the Mastbaum, Philadelphia. . . . Stuart Barrie, wellknown organist, formerly of the Skouras- Warner circuit, has been engaged by Paramount Publix as featured organist for its Paramount the- atre, Brooklyn, to succeed Earl Abel, who is being sent to the Paramount, Los Angeles. Barrie is ta open next Friday, Oct. 17. . . . It is rumored that "Singing Bill," featured organist at the Paramount, St. Paul, is to be transferred to a Publix house in Minneapolis and that Wallace, one of the deans of organists, is to be at the St. Paul house. . . . C. Sharp Minor, another of the deans, is on his way to the Paramount, Miami, Fla. . . . Herb Kern, former master of ceremonies and organist at the Fox, San Diego, Cal., is now organist at the Fox Audubon, N. Y. C, but expects a change in assignment in the near future. . . . John Hammond, another wellknown organist, is now at the St. George, Staten Island, N. Y. . . . Just received a radiogram from Eddie Fitch, well known in the midwest as an organist of note, who informs me that he has signed a contract for another year as featured organist for the Hoyt circuit, in Australia. (We carried an article of Fitch in the September 27 issue and in it stated that he anticipated an early return to the States.) . . . After an absence of six weeks, Nadya Olyanova, famous graphologist, has returned to the lobby of the New York Paramount. schoolroom scene with furnishings of the most modernistic design and the girls, seated at their desks, sing "We Know Our Figures." They then demonstrate the fact that desk tops are excellent to dance on. The teacher makes his appearance and in rapid manner writes in a strange script on several slates held by the girls. When turned upside down the writing resolves itself into "Hello Everybody" and teacher is recognized as Harry Kahne of vaudeville fame. In rapid fire manner he writes the alphabet backward and upside down, at the same time re- peating it forward. More difficult feats are per- formed by taking long names offered by members of the audience and in writing them backward, recit- ing a popular poera at the same time. His efforts win deserved approval. The Georgia Lane Dancers, dressed in black and white, do a novelty number against a black curtain and a couple of silent nuts offer a comedy tumbling number. The final scene shows a huge figure in the background, dressed in academic style, with several girl graduates in her hand and on the huge diploma she carries. The dancing is good and is well received, but the feats of Harry Kahne are the outstanding features of the act. Pittsburgh Enright Week Ending October 9 Dick Powell, m c, calls his stage show "Saxo- phonia," and in the opening before a front drop six of the orchestra boys perform entertainingly on as many saxophones. Audrey Wyckoff does some acrobatic and tap danc- ing above the average, then introduces her father, who also shows some nifty tap dancing. He in turn introduces his dad, a white-haired man of 63 years of age, and how this old boy can tap is nobody's business. He is the hit of the show and the audi- ences clamor for more. The Two Swifts do some clever, as well as funny, juggling of Indian clubs. They throw these clubs at one another with terrific force, and the act is well received. A guest artist is Jay Mills, former m. c. here, and now at the Earle in Philadelphia. Jay plays violin, sings and dances, and is getting a nice re- ception at all performances. Dick Powell scores again with his delightful croon- ing. His numbers are "I Love You, I'm Yours" and "Just a Little Closer." Dick also does some saxo- phone and cornet solos. The ensemble is cleverly costumed and well drilled this week. In one offering they are dressed half black and half white even to their wigs. In another Dorothy Bushey leads them in a nifty song and dance to the tune of "Strike Up the Band." Chicago Oriental Week Ending October 9 The title of this week's stage show was "Melodi- land," and for an opening number, the Travelers opened with a song called "From Now On." Down each 6ide of the band car lead a flight of stairs, and down these came the girls to do a tap routine, which followed the singing of the song. Charlie Crafts then announced a hot band number called "That's a Plenty," and at the finish of that, which was put over with a "crafts"-man like touch (you'll have to forgive us for that), Charlie swung into the popular "What's the Use?" and, singing as he always does, he had to cater to the audience with a couple of encores before they would let him an- nounce the next act. Charlie doesn't have a bit of trouble in filling the whole theatre, both when he sings, and when he packs them in. The Six O'Reilly's do an acrobatic number which finds favor with the audience, among the stunts be- ing a balancing act on top of a table, which can't be described but without any doubt is mighty diffi- cult to undertake, moreover, do, and the amazing part of it is that someone doesn't fall. Two small dogs add a bit of comedy to the tumbling routine, jumping over anything or anybody that happens to be in their way. Claire Madjette, a petite French "gal," made a hit with the crowd by her rendition of "There's Danger in Your Eyes, Cherie," singing two verses, one of them in French. She then sang "Do It Again," and — well, anyhow, the applause showed that she hadn't had much trouble in making herself popular. The production number was very pleasing. Claire appeared singing "I'm Bringing a Red, Red Rose," during which the ballet lined up in front of a beau- tiful flower screen and did a dainty dance, after which they picked up bunches of roses, and as they did, the stage was darkened, and as they danced off the stage, the bunches of flowers were lit up, making an unusual effect. Easton and Powell, a couple of blackface come- dians, got away with a lot of foolishness, which hit everybody right, judging from the laughter, and dur- ing the act a miniature organ, a violin and a uke figured in the stage business. One of them sang "I Never Dreamt I'd Fall in Love with You." Claire appeared again for the finale and sang that catchy new tune from the picture "Monte Carlo," entitled "Along a Blue Horizon," while the Travelers did a tap routine and the Six O'Reillys did soma fast tumbling. New Orleans Saenger Week Ending October 10 Once again Ben Black is making his farewell ap- pearance as personality leader in one of the most picturesque and entertaining stage presentations in the history of the Saenger, assisted, of course, by Charles Niggermeyer, who, in a material sense by the designation of costumes and direction of the Dixie Rockets, shares the honors of the occasion. The acts are not sufficiently 6trong to make a man leave home and follow the unit from city to city, as the traveling man's little boy described his daddy's profession, but is pleasing and interesting neverthe- less. The Three Dennis Sisters, vocalists, sing and re- spond to encores willingly. The girls are good look- ers and dressers. Lou Cameron is a nut and proud of the title. The gentleman turns handsprings, dances, acts cookoo, and is assisted by an extra good looking series of the opposite sex. Local talent again comes into prominence in the persons of Johnny Babin and Helen Heath, acro- batic twisters who are better than many of them. But a feast for the eyes are the Dixie Rockets, sometimes with clothes constructed of paper in a variety of colors, and again in the apparel that Nature bequeathed them, augmented by tinsel cloth. The girls dance, sing and march like veterans of the stage, improving each week. The stage setting is the work of art, and reflects credit on the designer, whoever he or they may be. Herbie, the one man show, is everlastingly at it, and has endeared himself in the hearts of the thou- sands who place the Saenger on their permanent call- ing list, while the stage band this week is running from jazz to "Rhapsody in Blue," and pleases mightily. Indianapolis Lyric Week Ending October 10 Paxton, the man with the camera mind, is one of the headliners. He styles himself a mentalist, but not a mind reader, if you can understand the differ- ence. However, the entertainment is good. Jean and Hazel Kennedy program their offering of songs, dances and comedy skits as "Classy Capers." One of the highlights is M. Marinoff's presentation of his Russian canine actors, which is one of the most pretentious animal acts seen in this city for some time. Jack Adams has a company of singers, dancers and musicians in a revue of youth, color and femi- nine charm that is well received. San Antonio Majestic Week Ending October 10 Flo Mayo, billed as The Aerial Butterfly, is seen in the opening act, assisted by Jean Spence, a toe dancer of the eccentric type. Florence goes through some breath-taking and seat-grasping thrills high up on a suspended trapeze. They received a good round of applause for their well received number. Headlining this R K O vaudeville program are Babe Egan and Her Hollywood Redheads, but they don't all have hair of the crimson hue: some were even darker or lighter. Anyway, the red-hot all-girl orchestra pours out melody and rhythm like nobody's business. Babe and her company of eleven talented artists have played this city before and each time she is going better than the last. They also do well with several dance and song numbers, and took encores, too. Gracie Barrie, Radio-Keith-Orpheum's latest find, is fine, singing her bluest kind of blue songs. It is (Continued on next page, column 1) October 11, 1930 EXHIBITORS HERALD-WORLD 61 STAGE SHOWS {Continued from preceding page, column. 3) really hard to find someone of Miss Barry's calibre these days, but R K O knows how to do it. Once in a blue moon a discovery of this kind is made from a mere school girl. Grace gets a great big hand and goes over nice. Another headline feature on this all-girl show are Grace and Marie Eline, two clever comediennes known as "The Hysterical Historical girls," pleasing to the utmost with their comical chatter, blended with satirical humor, dances and song. The entire troupe appears in an afterpiece, making this a most satisfying stageshow. Jean Sarli conducts his RKO-lians through another unique novelty overture that pleases the patrons. Vernon Geyer is again on hand to accompany the musicians and also render his musical gems on the organ. Milwaukee Wisconsin Week Ending October 2 As a prelude to Fanchon & Marco's Idea, Sam Jack Kaufman and the Joyboys offer "A Musical Fantasy" from the pit. The number includes some hot music and clowning on the part of the boys and is well received. The "Hollywood Collegians," a fine and snappy band, are the entire entertainment. They open with "California Here I Come," played in a different and catchy manner, and follow it up with "If I Had a Girl Like You" and "I Don't Need Atmosphere to Fall in Love With You." A member of the band then sings "Singing a Vaga- bond Song" in fine style after which the entire band deserts its instruments to croon "The Moon Is Low" over an imaginary camp fire. While they are singing a curtain to the back is parted showing Dorothy Crooker outlined against a moonlit sky. She then comes forward to dance, accompanied by the band. A violinist member of the band plays a classical selection which is well received, after which Miss Crooker and another of the boys engage in a waltz to "You Are My Song of Love" and "Stars and Stripes Forever." A trip around the world to the tune of "St. Louis Blues" gets plenty of applause. Appropriate comedy is instilled in connection with each country visited. For the finale, the band gives its impression of Niagara Falls with a scrim of the falls playing upon them. All the musical numbers by the band are en- hanced by striking and unusual lighting effects and the entire presentation is well received. New York Capitol Week Ending September 25 Cliff Edwards, known as Ukulele Ike, is the feature attraction of this week's Capitol stage presentation. Standing before a mike, he sings a few songs, and tells a story or two, which, incidentally, are not all in the best of taste. However, the audience seemed to like them. Ben Blue is a most amusing master of ceremonies in what is called "Royal Revels," at the same time wielding the baton over the Capitolians on the stage. The Chester Hale girls do a neat routine in effective red costumes as a. background for the solo number of Albertina Vitak, toe dancer. The neatest bit of the show is the acrobatic and tumbling act of Fortunello and Cirillino, a pair of midgets seemingly built of springs. Yasha Bunchuk as usual handles the Capitol Grand Orchestra in an arrangement called "Gypsy Sketches," which is fairly effective. Arthur Knorr staged the presentation, under the supervision of Louis K. Sidney. Des Moines Paramount Week Ending October 4 Still running consistently to blonds in its series of personal appearances, the Paramount presented Stanley Smith, personable young actor, as part of the stage show and tops this off with introducing Rosemary and Priscilla Mullican, sisters of Lola and Leota Lane, in a cute sister act. The Mullicans are blonds, too. "Good News" brought Stanley Smith to the screen in a picture showing Lola Lane also. Lola Lane. Mullican before the stage career, came from Indian- ola, Iowa, a small town close to Des Moines. This added local interest. With the addition of the charm- ing young Mullicans, the show played to crowded houses for its four-day run. Young Stanley made a brief talk and then sang some favorites. The Mullicans both sang and danced so delightfully and with such youthful spirit and charm that they captivated the audiences like nobody's business. Al Morey, smart, good looking and popular, staged an original presentation, "Movie Mad." With his band to help him and with a young brunette as the heroine, he put over a clever stunt. The band, each one a soloist, contributed greatly to the entertain- ment. The chorus of eight dancing girls made plenty of opportunity for applause during the progress of the show. Doc Lawson made merry on the organ and a news reel closed the program. Cincinnati Albee Week Ending October 10 The Albee, which is at present specializing in names from stage and screen, is reaping a bountiful box office reward as a result thereof. This week Ruth Etting, one of the American girls glorified by Florenz Ziegfeld, occupies the headline position. Miss Etting, who knows her crooning, has no difficulty in immediately worming her way into the hearts of her audience. Accompanied by Victor Breides and Phil Schwartz on grand pianos, this star of "Whoopee" (stage) sings "Cryin' for the Caro- lines," "I'm Happy When I Sing Exactly Like You" and "Ten Cent Dance," using "I Want Your Love" as an encore number. Accorded a rousing hand at the finish, Miss Etting makes a short speech, but the audience wants more of her songs. The Lucky Boys, six in number, just opening for an extended route over the R K O time, draw the biggest applause with their difficult Risley feats. They use just enough comedy to balance the act nicely. The finale in which one of the boys catches another with hi6 feet as he jumps from the top flies is sensational. Fred Ardath, assisted by Earl Hall and a blonde girl, not billed, puts over a humorous skit, "Man Among Men," which brings laughs galore. Billy Pinkus does some nifty trick hoofing, while his partner, Isabelle Dwan, contributes her singing bit. The entire act is of the "nut" variety, which gets across in good shape. The Tanzolas, a man and two girls, have a danc- ing turn in which they work hard, although offering nothing particularly new or startling. They are well received. San Antonio Majestic Week Ending September 25 Jean Sarli and His R-K-OIians open the program playing several popular and march numbers for the overture in the orchestra pit. This is the first intact R K O show to play the Alamo City. These shows are booked for a tour of the 84 weeks of R K O vaudeville because of their unusual quality as a show, being well diversified entertainment. Those featured this week are Eddie Nelson, musical comedy star, presented a turn of comical dialog, songs and music. Laughter ran the gamut all dur- ing his well received number. For the opening spot, Enos Frazeres did circus thrills on a trapeze, some of the most daring feats ever seen on the stage. Anne Pritchard with her troupe of five dancing and singing young men, were seen in tap and toe num- bers. Zelda Santley, a rare impersonator of charac- ters of both the stage and screen, is marvelous with her impersonations of famous folks. Vern Geyer was at the huge organ. Milwaukee Wisconsin Week Ending September 25 The twins have it in this week's Fanchon & Marco's "Seeing Double" Idea at the Wisconsin thea- tre. Under the direction of Sam Jack Kaufman, the Joyboys in the pit play their arrangement of "My Hero." Sam then turns the job of announcing who's who over to C. C. Stroud, who in turn intro- duces six sets of twins, who go through a song and dance number in unison to "Seeing Double." The St. John Twins do a snappy tumbling and acrobatic act which draws good applause. They are followed by the Connor Twins who croon "Con- fessin' That I Love You" in an approved manner. Their voices blend nicely ; they are easy to look at and are handsomely received. Five apparent mirrors with a girl in front of each (Continued on next page, column 3) Your Audience Wants to Sing Give them their fav'rite songs HERE THEY ARE 'DON'T TELL HER WHAT'S HAPPENED TO ME" "SO BEATS MY HEART FOR YOU" -GEE BUT I'D LIKE TO MAKE YOU HAPPY'' Watch for the Release of This Picture and These Songs DE SYLVA, BROWN AND HENDERSON JUST IMAGINE A Fox Movietone Romance Featuring I am only the words YOU ARE THE MELODY NEVER SWAT A FLY There's something about an OLD FASHIONED CIRL ORGANISTS: Slide Material now ready on all of the above numbers. Write o SAM WIGLER Mgr. Special Service Dept. De Sylva, Brown & Henderson 745 7th Ave., New York City 62 EXHIBITORS HERALD -WORLD October 11, 1930 Before the Mike By BOBBY MELLIN When Ben Bernie arrived in Chicago last week, fresh from triumphs in California's cinema capitol, prominent stars of 6tage and screen greeted the famous director in a specially planned celebration at the College Inn. A broadcast of the affair had been arranged and was presented over station WBBM. Phil Baker acted as master of ceremonies, and in- troduced the following celebrities, Lillian Roth, Shaw and Lee, Ailecn Stanley, Coon-Sanders, Ward Perry, Joey Stool, Beilin & Horowitz, Chester Colin, Clar- ence Parrish, Phil Spitalny and many others too numerous to mention. Ben is a marvelous musician and a 6howman par excellence and will no doubt be the greatest drawing card the Inn has ever had. • * * Tom Gerun's soft-playing, sweet band, under the management of the MCA, is the latest addition to many unusual dance orchestras now available every night over KYW. Playing at the Congress Hotel, Gerun is packing in the crowds and drawing heaps of fan mail with his broadcasts nightly. Part of the secret of Gerun's success is his knowledge of music and his youthful desire to rate at the top. Another factor is his ability to organize. All in all, Tom is a great boy and deserving of every bit of success attainable. • * * Harold Bean, lyric tenor, who has had considerab'e experience with the microphone, and who was most recently affiliated with a Columbia network key sta- tion, has been employed as staff artist by KYW. Mr. Bean sings with Jules Herbeveaux's orchestra in its programs over the Chicago station. Not only is he a gifted vocalist, but an announcer and talented con- tinuity writer. Clem (Dacey) and Harry (Hosford), piano-song duo and comedians of more than, local popularity who are heard over various stations in Chicago, will do a new commercial program starting Monday, for Klee Brothers. — Our good friend Eddie Lewis is now in New York City in the interest of the firm of which he is a partner, Lewis, Manne & Butler. I understand that Lewis is the financial man, Butler the professional man of huge proportions, and Manne's name being there so you and I can ask "Man-y" questions. * * * Since Louis Panico is back at the Canton Tea Gar- den, the management is all smiles, for it seems that Louis is about the only one able to pack in the crowds there. We are all glad to see Louis back in Chicago so that we can listen to his marvelous music daily over KYW. — Joe Zuhumski, leader of the studio orchestra at WCFL, claims he's un-beat-able at the drums, and Joe also adds that he beats his drum to the rhythm of .his heart beats. Can you beat that? Henri Gendron and His Ambassadors, recording artiste, and one of Chicago's most popular bands, have just signed a long term contract to play in the new Rialto Gardens now being erected on Ran- dolph street. Henri, whose versatility at the violin made him one of the first favorites of the radio audi- ence when broadcasting was in its infancy, has de- veloped an inimitable technique, and we are expect- ing him on the network very shortly. He is deserving of it. • • • Sol Wagner and his orchestra opened at the Golden Pumpkin Cafe last Saturday evening with much pomp and ceremony. Solly is an old favorite of Chicago dance goers and has just returned from a very suc- cessful engagement at the Golden Pheasant Cafe. Milwaukee, Wis. — Herb Carlin and band are now- playing an engagement at the Triangle Cafe, Forest Park. * » • Leo Murphy, a protege of Isham Jones, is now playing at the Beachview Gardens, broadcasting over station WMAQ every day between the hours of 11 :30 P. M. and 1 :30 A. M. — Barney Richards and orches- tra will soon open at the Uptown Village. Barney recently ended an engagement at the Via Lago Cafe on Wilson Ave. RADIO SURVEY For Week Ending October 4 Through Radio Stations WEAF, WOR, WMCA, WJZ, WABC New York City Times 1— "If I Could Be With You One Hour Tonight" (Remick) 31 2— "Just A Little Closer" (Robbins)...-. 30 3 — "My Baby Just Cares for Me" (Don- aldson, Douglas & Gumble) 24 4— "I'll Be Blue Just Thinking of You" (Feist) _ 20 5 — "Laughing at Life" (M. Witmark).... 19 6— "Go Home and Tell Your Mother" (Robbins) 19 7 — "My Bluebird Was Caught in the Rain" (Berlin) _ 19 8— "What's the Use" (Feist) 19 9 — "Don't Tell Her What's Happened to Me" (DeSylva, Brown & Henderson.... 18 10— "I StiU Get a Thrill Thinking of You" (Davis, Coots & Engel) 18 Cincinnati Albee to Place Presentations on Air (Special to the Herald-World) CINCINNATI, Oct. 9.— A fully equipped broad- casting studio has just been completed backstage at the RKO Albee theatre, Cincinnati, and headline acts playing that house go on the air for a half hour every Monday evening. The broadcasting is done by remote control over Station WKRC, located at Covington, Ky., just across the boundary line from Cincinnati. Olsen and John- son, the film comedians who made a personal appear- ance at the RKO Albee last week, inaugurated the broadcasts which will be known as "Talk o' the Town." Considerable newspaper publicity was obtained by the theatre a short time ago when Paul Whiteman, who is leading his band in a special engagement at a Cincinnati hotel, personally conducted the Curtiss- Wright Flying Band, headlining at the RKO Albee. The showing of Whiteman's picture, "King of Jazz," a few weeks ago served as a good forerunner to the jazz wizard's personal appearance and the turnstiles didn't do much loafing when he came to lead the Curtiss-Wright musicians. "Oh Sailor Behave" Songs Going Into Records (Special to the Herald-World) NEW YORK, Oct. 9. — Recording companies have made wax pressings of the three song6 running through the Warner Brothers special "Oh Sailor Be- have," and report good sales throughout the country. The songs are "Highway to Heaven," "When Love Comes in the Moonlight" and "Leave a Little Smile." Publishers of the sheet music of this trio of songs. De Sylva, Brown & Henderson Co., Inc., also report a good movement of sales everywhere. 0l6en and Johnson, stars of this Vitaphone picture, are featured on the covers of the sheet music. They are now making a vaudeville tour through every section of the country, and plug the production through the songs in question. Moran and Mack to Make Personal Appearance (Special to the Herald-World) PHILADELPHIA, Oct. 9. — Moran and Mack have been booked to make a personal appearance during the week of October 17 at the Warner Brothers Mastbaum theatre in Philadelphia. Joe E. Brown, featured in Warner's football spe- cial, "Maybe It's Love" will be seen at the Branford theatre in Newark, N. J., on October 10. Make New Arrangement Of "Kiss Waltz" (Special to the Herald-World) NEW YORK, Oct. 9.— Tom Satterfield, formerly Paul Whiteman's arranger and one of the best known music arrangers in the country, has completed a symphonic orchestration of "Kiss Waltz," which' ap- pears in Warner Brothers special, "Dancing Sweeties." STAGE SHOWS (Continued from preceding page, column 2) is the setting for the next episode. Each girl's re- flection, however, proves to be her twin. Each of the five sets of twins entertain in a fine manner, primarily with dance numbers, although one set offer a cello selection with a dance 6natch interposed. The truth of the matter is that there are so many twins that by the time the show is over a person thinks he has been seeing double. At any rate another set offers another dance selection after which C. C. Stroud introduces his twin brother and they both do a dance and comedy tumbling number. Sam Jack Kaufman then takes the stage again and introduces that vivacious French actress Fifi Dorsay. She sings three hot numbers while Sam plays the piano, kisses a number of male members in the audience who happen to be ensconced in the front row and retires to the wings amid a riot of applause. The finale setting is that of a garden scene with swings in the shape of hearts suspended from trees with the various 6ets of twins going through their paces. Portland Fox Broadway Week Ending September 24 Fanehon & Marco's "Wild and Woolly" idea runs the gamut of vaudeville entertainment, including whip snapping, imitation horseback riding, axe throw- ing, fancy rope work, and plenty of cowboys and cowgirls, with "Lindy" Taft, new master of cere- monies, and his band boys making the necessary quick changes in tempo of some of the old cowboy tunes. There was also a liberal sprinkling of com- edy, which put everything over snappily. The act opened with the band boys in the pit playing "Spring- time in the Rockies," featuring "Lindy" on the trombone accompanied by two others. "Swinging in a Hammock" was sung by Tom San wall. The end- ing was spectacular depicting a monster forest fire. At the Wurlitzer Henri LeBelt contributed "Sere- nade." On the screen "Love in the Rough," fea- turing Robert Montgomery, and probably a theme song, "Go Home and Tell You Mother." Eddie Cantor Appears at Opening of "Whoopee" When the United Artists film, "Whoopee," opened for its Chicago run at the United Artists theatre here, Eddie Cantor made two appearances, one in the siternoon and evening. His clever chatter charmed the audience, who spent no little effort in applauding him. Eddie was enroute from Kansas City and then Los Angeles. His program consisted of sparkling monologue, interspersed with song, which, inciden- tally, brought smiles to the faces of Marty Fay and Art Stiller, for Eddie sang respectively, and respect- fully, "Ro-Ro-Jiolling Along" (Shapiro-Bernstein) and "A Girl Friend of a Boy Friend of Mine" (Don- aldson, Douglas and Gumble). Ted Weems to Open Winter Season in Hollywood (Special to the Herald-World) HOLLYWOOD, Oct. 9.— Ted Weems and his Victor Recording Orchestra are scheduled to open the winter season at the Roosevelt Hotel here at 9 o'clock tonight. A rousing reception has been planned for this pop- ular leader, and it is expected that his coming will be welcomed by those who seek relaxation and fun in good dance music. Three Little Songs That Look at Though — Jimmy Green has been writing some songs for Milton Weil, and to all intents and purposes they— well, Erwin Barg, office manager of the Milton Weil Music company in Chicago, is all het up about them, and is all set to go. The three numbers are "Come a Little Closer," "Down Back Alleys and Up Side Streets (Looking for Someone I Love)" and "There's One in a Million Like Mary." UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'way N. Y. CHy October 11, 1930 EXHIBITORS HERALD-WORLD 63 WEEK ENDING OCTOBER 4 No. i "Little White Lies"- — (Donaldson). No. 2 "When It's Springtime in the Rockies" —(Villa Moret). No. 3 "Betty Co-Ed" — (Carl Fischer). "Kiss Waltz"— (M. Witmark). No. 4 "If I Could Be with You" — (Remick). "Somezvhere in Old Wyoming" ■ — (J. Morris). "When the Organ Played at Twilight" — (Santly Bros.). No. 5 "Confessin' That I Love You"- — (Ber- lin). "Dancing with Tears in My Eyes"— (M. Witmark). "Just a Little Closer"— (Robbins). "Moonlight on the Colorado" — (Sha- piro). "Bye Bye Blues"- — (Berlin). No. 6 "Go Home and Tell Your Mother"— (Robbins). "I Still Get a Thrill" — (Davis Coots & Engel). "Dozvn the River of Golden Dreams" —(Feist). "Swinging in a Hammock" — (Berlin). "You Brought a Nezv Kind of Love to Me" — (Famous). "I'm Yours" — (Famous). "Stein Song" — (Carl Fischer). "Gee But I'd Like to Make You Happy"— (De Sylva). "I'M DOING THAT THING"— (Robbins Music Corp.) — One of the 6ongs that gets a big plug in the METRO picture LOVE IN THE ROUGH. Makes a good dance tune and should sell. Words by Doro- thy Fields, music by Jimmy McHugh. "ALWAYS IN ALL WAYS"— (Famous Music Corp.) — The theme song from the PARAMOUNT picture MONTE CARLO. A trick title well written and this picture will no doubt start it on it's way to a big seller. Lyrics by Leo Robin, music by Richard A. Whiting & W. Frank Harling. "I STILL GET A THRILL (Thinking of You)"— (Davis, Coots & Engel) — This firm has a real hit in this song. Already very big in the East and coming along great around here. The biggest song these boys have written since they went in business for themselves. Words by Benny Davis, music by J. Fred Coots. * * * "LONELY" — (Robbins Music Corp.) — The theme song of the Ramon Novarro picture THE CALL OF THE FLESH. Is the only song in the picture and should sell very big as this picture is playing the best spots around the country. Words by Clifford Grey, music by Ramon Novarro and Herbert Stothart. "TOMORROW IS ANOTHER DAY"— (M. Witmark & Sons) — An optimistic song that is in the AI Jolson picture BIG BOY. A real good song that looks com- mercial. Lyric by Bud Green, music by Sam H. Stept. » * * "JUST A LITTLE WHILE"— (Irving Berlin, Inc.) — Irving Berlin has real good song, here. Will no doubt put him right back in the running. Written as a waltz with an excellent lyric. ORGAN SOLOS BERNIE COWHAM (Flushing, N. Y. Keith-Albee) presented another of his breezy, entertaining novelties which wa6, incidentally, nameless, except for a slide bearing the word "Bernie" in very large type. It appears that all that is necessary at this house is for Cowham to have his name flashed on the screen and the audience goes wild. Very seldom does Cow- ham use a title other than the above slide for his solos but this audience has learned that Mr. Cowham always has something new in the way of songs and novelties. This week Bernie opened with his usual signature song, "Voice of the R K O" and followed with a special version on "Dancing With Tears," then orally introduced the balance of the program: "I'm Needin' You," "Don't Tell Her What's Happened to Me," a clever and original tongue-twister to the tune, "Coming Through the Rye," and a final chorus of "Little White Lies," which was requested in at least a dozen letters which Bernie showed the audi- ence. Cowham's applause was so tremendous that he was forced to take a number of bows on the stage. HENRI KEATES (Oriental Chicago) gave his organ solo in the accustomed grand manner, with plenty of assistance from the audience (we might say his followers) and the title of it was "There's a Reason." (There is another slogan like that, about not sleeping nights, but we'll wager singing for fif- teen minutes with Henri is as good an antidote for insomnia as Postum is.) The first number was "It Happened in Monterey," and there is something about that song that just seems to make people sing unconsciously, and when they sing unconsciously, it seems as though they sing better. Then came "After All You're All I'm After Now," which was followed by the twistingest of twisting tongue twist- ers, played to the tune of "You Brought a New Kind of Love to Me." They certainly stumbled all over that one, but they had a good time doing it. Then came "Somewhere in Old Wyoming," followed by "I Remember You from Somewhere." The clos- ing number of a very pleasing organ group) was "You Brought a New Kind of Love to Me," played in its normal fashion. KENNETH T. WRIGHT (Lloyd's Menominee, Mich.) opened his midnight Songfest with a trailer that showed him seated at the organ, and the title of the offering was "Ye Old Curiosity Shop." Gags in- troducing the story were to the tunes of "Maybe Who Knows," "Farmer in the Dell," "When My Dreams Come True," "Miss You," "Ruben, Ruben" and several others. It introduced "My Future Just Passed," "Moonlight on the Colorado" and "Swinging in a Hammock." Then a tongue-twister to the tune of "Sweethearts on Parade." Everyone got a great kick out of singing along with Wright, and he is now billed as the "singing organist." BILL MEEDER (Richmond Hill N. Y., R K O) presented one of his original organ presentations this week which opened with a fantasia made up of the theme of that old favorite, "Memories," and working into slide choruses of "I Remember You from Somewhere" and "Reminiscing." These were played in a melodic and rhythmic style, and proved Mr. Meeder's ability at the organ. Following this with an oral introduction of the balance of the program, which incidentally were re- quest numbers from the patrons, Mr. Meeder then played the "Kiss Waltz," one of the best sellers; "Song of the Nile," last year's favorite ; a cleverly worded tongue-twister (every word starting in "S") to the tune "That's My Weakness" and choruses of "Betty Co-Ed." Mr. Meeder's ability at the organ and his intimate manner of speaking to his audi- ences have gained him an enviable position in this town. The following is a review of Mr. Meeder's weekly broadcast over Station WEVD, Jamacia. N. Y., for September 23rd. Opening with his usual signature song, "Good as Gold," Mr. Harry Bunce, announcer, introduced the program of the following numbers: "Swinging in a Hammock," "All Through the Night," "Confessin'." These were all played in a melodic style and in startling contrast Meeder followed with the famous march, "Thunder and Blazes" or the "Entrance of the Gladiators." A popular medley of "Dixiana," "Just a Little While," Jt/^f fc WEEK ENDING OCTOBER 4 No. i "Little White Lies" — (Donaldson, Douglas & Gumble). No. 2 "Springtime in the Rockies" — (Villa Moret). No. 3 "Betty Co-Ed" — (Carl Fischer). No. 4 ".If _ / Could Be With You" — (Remick). "Kiss Walts''— (Witmark). "Dancing With Tears in My Eyes" — (Witmark). No. 5 "I Still Get a Thrill" — (Davis, Coots & Engel). "Down the River of Golden Dreams" —(Feist). "Don't Tell Her What Happened to Me" — (DeSylva, Brown & Hender- son). "When the Organ Played at Tzvilight" ■ — (Santly Bros.). No. 6 "Go Home and Tell Your Mother" — (Robbins). "Somewhere in Old Wyoming" — (Morris), "Moonlight on the Colorado" — (Shapiro, Bernstein). "What's the Use" — (Feist). "So Beats My Heart for You" — (De Sylva, Brown & Henderson). No. 7 "Confessin' That I Love You" — (Berlin). "I'll Be Blue Just Thinking of You" —(Feist). "Just a Little Closer" — (Robbins). "Swingin' in a Flammock" — (Berlin). "You Brought a New Kind of Love" — (Famous). "I'm Yours"- — (Famous). No. 8 "I Don't Mind Walking in the Rain" — (Forster). "My Future Just Passed" — (Famous). "Stein Song" — (Carl Fischer). and "Still Get a Thrill" was followed with a group of waltz ballads, including "Dancing With Tears in My Eyes," "I'm Sorry I Made You Cry," "By All the Stars Above You." The concluding group in- cluded "Absence Makes the Heart Grow Fonder," "Take Along a Little Love" and "I'm Needin' You." LEONARD SMITH (Avalon, Chicago) offered a novel solo last week of his own creation and entitled "Organ for Sale." The slide with "Organ for Sale" was flashed on the screen and with a spot on the console coming from the depths of the pit with nc- one at the console no one knew what to expect. When the console reached as high as it would go. Smith stepped to the seat, when slides with special material were flashed on the screen telling the audi- enc that the management had dcided to sell the organ as they were running a straight sound policy. Then he asked the audience to sing and maybe it would change the owners' mind. The number used was "Why Don't You Come Back to Wakaki." Then with a clever parody on organ for sale he used the music "Cottage for Sale" and followed with "Bye Bye Blues," "What's the Use" and "Swinging in a Hammock." He closed with the music of "Where You're Smiling" and special material. 64 EXHIBITORS HERALD-WORLD October 11, 1930 CLASSIFIED Advertising Ten cents per word, payable in advance. Minimum charge, $1.00. Copy and checks should be addressed Classified Ad Dept. Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111. The Recognized National Classified Advertising Medium Mail Order Bargains WE UNDERSELL THEM ALL— BRAND NEW MERCHANDISE— FACTORY TO YOU. Acoustical Felt, 29y2c sq. yd.; Theatre Plush Carpet, $1.19 per yd.; Duvetyn Fireproof Drapes, 49c sq. yd.; W. E. Approved Sound Screens, 39c sq. ft. ; Sound Mixers, $19.50; Sound-On-Film Heads, $198.50; Photocells, $14.95; G. E. Exciter Lamps, 98c; Optical Systems, $29.50; Head Amplifiers, $29.60; lA h. p. Synchronous Motors, $29.50; Turntables with Resynchronizer, $49.50; Samson-Pam 19 Amplifiers, $69.15; Audak Tuned Pickups, $33.95; Standard Audak, $17.95; Wright-DeCoster Horns, $17.64; Giant Exponential Units, $46.35; Constant Faders, $13.90; Jensen Speak- ers, $17.80; Exponential Horns, $48.80. Bargains, Demonstrators, Rebuilt Booth Equipment, Projectors, Arcs, Rectifiers, Lens, etc. Write us your needs. Address Serrice-On-Sound Corporation, 1600 Broad- way, New York City, New York. TWO PERFECTION LOW INTENSITY LAMPS $225.00. General Electric low intensity generator $175.00. Two Simplex rebuilt double bearing ma- chines like new with Perfection low intensity lamps $850.00. With new Strong Junior low intensity $997.50. One Powers 6B, rebuilt with new Vitadisc turntable, Samson amplifier, two speakers everything complete for sound $375.00, with Powers mazda lamphouse and regulator $450.00. Sound on film heads complete for Powers or Simplex $500.00 Vitadisc turntables complete with pickups and fader $75.00. Samson Pam No. 39 amplifiers $75.00. Large Vt, H. P. Fidelity synchronous motors $50.00. Audak professional pickups $37.50. Exciter lamps $1.25. Mazda regulators $37.50. Half size lenses $25.00. New matched quarter size lenses a pair $19.50. Sure fit parts for Simplex and Powers discount 10%. National Carbons discount 10%. Recifier tubes 15 ampere for Strong or any 30 ampere rectifier $13.50. Da-Lite Screen coating large bucket $3.50. Low intensity mirrors 7 in. $6.00. 8 in. $14.00. Mazda projection globes for any machine discount. Devry sound maehine 16mm with films and records $150.00. Write or wire us your needs. Oldest independent theatre supply house in America. You take no chance when you buy from the Western Motion Picture Company, Danville, Illinois. Theatres for Sale or Rent THEATRE FOR SALE— 750 seats, Northern Indi- ana town of 6,000 population. Sound equipped. New projectors, rugs and decorations. Long lease. Clears $1,000 monthly. Good reason for selling. $12,000 cash, balance terms. Address Albert Goldman, 1402 Mailers Building, Chicago, Illinois. FOR SALE— ONLY PICTURE SHOW IN TOWN of 1,800 population. Talkies, for sale at a great sacrifice, must be sold before Oct. 1st. Address Box 505, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, Illinois. FOR SALE— ONLY MODERN THEATRE WITH SOUND in radius of 40 miles; 660 seats; Sunday town, 6,500; Southeastern Nebraska. Address Box 507, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, 111. THEATRE FOR SALE— R. C. A. equipment, 500 seats, would take partner. Address F. C. Phillips, 1523 North Saginaw St., Flint, Mich. FOR SALE— THEATRE FAST GROWING TEXAS TOWN 3500, no competition, good sound, clearing $600 month. Requires $5000 cash to handle. Save stamps if you have not this amount. Address Box 508, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, 111. FORCED THEATRE SALE— Fireproof, new, modern, neighborhood theatre. Good location. Near- est theatre one mile. City of 80,000 population. Bargain price. Unless you have $10,000 cash, don't reply. Address Warren D. Jennings, Attorney, 43 Washington Ave., Endicott, New York. Theatres Wanted WANTED— TO BUY OR LEASE, THEATRE IN Northwest or Western State. Population over 5,000. Give full details in first letter. Address Box 503, Exhibitors Herald-World, 407 S. Dearborn St., Chi- cago, Illinois. Positions Wanted AT LIBERTY— EXPERIENCED MANAGER & ADVERTISING MAN— A go-getter. Age 33; can take complete charge — Wife and I "know our stuff" — Honest, sober, reliable. Make offer — prefer West. Address Box 504, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, 111. HOUSE MANAGER NOW EMPLOYED DE- SIRES CHANGE, preferably with chain. Present position for 15 months. College graduate, age 23, married, thoroughly experienced in advertising and exploitation. Can take complete charge or open house. Address Box 509, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, 111. ARIZONA— NEW MEXICO EXHIBITORS— A YOUNG MAN, experienced sound projectionist de- sires change — best of reasons — exceptional references willing to work full or part time. Address E. F. Stahl, c/o the Kaufman theatre, Montpelier, O. EXPERIENCED PROJECTION MECHANIC de- sires position. References if necessary. Address Box 513, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, Illinois. PROJECTIONIST, EXPERIENCED, WESTERN ELECTRIC AND RCA. Non-union, will go any- where. Address Box 11, Exhibitors Herald-World, 565 Fifth Ave., New York City, New York. PROJECTIONIST— Al—L O N G EXPERIENCE ALL machines and sound. Address Fred T. Walker, 2291 Milwaukee Ave., Chicago, Illinois. ATTENTION, THEATRE OWNERS Specially trained managers, theatre advertising men, theatre service men, available for employment at short notice. No service charges. Address Theatre Managers In- stitute, 325 Washington St., Elmira, New York. Help Wanted WANTED — Experienced small town theatre man- ager with dynamic personality and ability to combat a competitive situation. Must be a go-getter. Proven record as to results necessary for consideration. Write or phone C. W. Nebel, Community Theatres, Inc., 503 Wisconsin Avenue, Milwaukee, Wisconsin. LIVE DISTRICT REPRESENATIVE WANTED — One familiar with theatre trade preferred, though unnecessary. Unlimited financial possibilities. Ad- dress Hammill Co., Box 524, Birmingham, Alabama. Equipment for Sale FOR SALE — 150 square yards quarter-inch acoustic felt, 50c per yard, f.o.b. One Bell & Howell Induc- tor Compensator. 220 volts, 60 cycle, 40-60 amperes. Address John A. Greve, Rio Theatre, Oak Creek, Colorado. FOR SALE — Simplex machine, Peerless lamp and rectifier. Used only three months, excellent condi- tion. Address E. B. Hunt, 624 Fourth Street, W. Pittston, Pennsylvania. FOR SALE— ONE PHOTOTONE PRACTICALLY NEW. With 75 records, $250.00. One Compensator Arc in very good shape, $25.00. Address Pastime Theatre, Loreauville, Louisiana. MOVIEPHONE TALKING PICTURE EQUIP- MENT FOR SALE. Two machines including two stage amplifying horns and one booth horn set up for Powers 6A and Simplex Machines. Sale on account expired lease. Price complete, $450. Address C. O. Littlefield, Whitman, Mass. BARGAINS IN NEW AND USED EQUIPMENT. Disc talking equipment, double channel amplification special synchronous motor drives, cheap for quick sale. Lenses, reels, film cabinets, screens, at big discount. Used Powers and Simplex projectors. 3 unit ticket register, Butterkist Popcorn machines, Proportional Movietone apertures cheap. Write your needs. Can save you money. Address Box 511, Ex- hibitors Herald-World, 407 S. Dearborn St., Chicago, 111. FOR SALE— R C A Sound System for theatre up to 1,000 seats. Two Powers 6B machines changed for RCA sound head. Two Strong Arc lamps. Su- preme Cooling system. Chairs, etc. Address Masonic Theatre, Elizabethtown, Kentucky. FOR SALE — Very attractive (Strand) electric sign, 15 ft. by 2 ft., complete with flasher, travelling bor- der. Address Strand Theatre, Platteville, Wisconsin. FOR SALE— Complete Voisophone (Disc) talking equipment used one year, also two new giant Racon horns. Address Calumet Theatre, Calumet, Michigan. ADDITIONAL CLASSIFIED ADVERTISING ON FOLLOWING PAGE October 11, 1930 EXHIBITORS HERALD -WORLD 65 TEN POWER THEATRE MACHINES AND DE LUXE MOTIOGRAPH, $85.00 each. Portable Zenith projectors. Edison Underwriters, New De Vry suit- case machines and standard De Vry movie camera. 300 reels of film. Clearance sale lists. Address Na- tional Equipment Co., 409 West Michigan St., Duluth, Minn. FOR SALE — New Roth Multiple Arc Generators, Double 20, $275.00. Double 25, $310.00. Double 30, $410.50. Double 75, $615.00. Send for literature. Western Motion Picture Company, Danville, Illinois. BIG BARGAINS— Re-built Simplex Motor Driven Machines with type "S" Lamp Houses with late type flat belt friction drive speed controls, $300.00 each. Re-built Powers 6 B Motor Driven Machine, $235.00 each. Re-built Powers 6 A, $115.00 each. Deluxe Motiograph machine, $225.00 each. Big stock of re- built exhaust and oscillating fans for DC and AC current. Generators, all makes, ticket selling ma- chines, film containers, etc. All at bargain prices for immediate shipment. Write for bargain list. Illinois Theatre Equipment Co., 1150 South Machigan Ave., Chicago, Illinois. FOR SALE— TWO SETS OF TALKIE TURN- TABLES— One set for Simplex with motors and pickups, $150.00. One set for Powers or Simplex with pickups, $75.00. Address W. T. Zimmerman, Warrenton, Missouri. FOR SALE — 2 Powers 6A Machines, Mazda equipped, $100 each; 225 Veneer Seats, $100; New Phototone, 100 records, $175; sell separately or take all with wiring, decorative lamps, etc., $400. Every- thing in good shape. Address D. B. Dyer, Grover, Colorado. PACENT DISC MACHINES COMPLETE OR PARTS — Will sell cheap. Address Community Thea- tres, Inc., 530 Wisconsin Ave., Milwaukee, Wise. THEATRE EQUIPMENT, new and used. Opera chairs, projectors, screens, generators, rectifiers, re- flecting arc lamps, etc. Write for bargain list and catalog. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. FOR SALE — Reflector Arc Lamps and accessories, also guaranteed rebuilt Powers 6-A and 6-B and Sim- plex Heads. Best prices. Write Joseph Spratler, 12-14 E. Ninth Street, Chicago, Illinois. TWO COMPLETELY REBUILT SIMPLEX MA- CHINES with double bearing movements and Ash- craft low intensity lamps for $1000. Address Box 510, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, 111. THREE REBUILT $500 AUTOMATIC ARC CONTROL arc spotlamps, 100 ampere, at $250 each. Address Box 512, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, 111. FOR SALE— AT A BARGAIN— Two Silver-Mar- •hall 690 Amplifiers. One Peerless and one Silver- Marshall Speaker. One Wright-DeCoster 107 Speaker. One Wright-DeCoster 7 Directional Horn. Two Audak Professional Pickups. Two Erla Pickups. Two Moviephone Turntables with drives. Two 10J^- inch Magnavox Speakers. 1000 feet of ^4-inch West- Felt, 300 veneered seats. Write or wire L. E. Palmer, Postville, la. Equipment Wanted USED DISC EQUIPMENT for Powers Projectors, must be reasonable. Address Alamo Theatre, Plain- field, Illinois. WANT SEVERAL SIMPLEX MECHANISMS in good or poor condition or incomplete. Address Pred- dey, 187 Golden Gate, San Francisco, California. WANTED TO BUY— At best cash prices, Simplex Projectors — Mechanism or complete machines. Ad- dress Joe Spratler, 12-14 East Ninth St., Chicago, Illinois. WANTED — Peerless or Simplex projectors, also Strong reflector arc lamps. State price, condition and number of machines. Will pay cash, or one- third down and balance C.O.D. Address Box 337 Exhibitors Herald- World, 407 S. Dearborn Street, Chicago, Illinois. HIGHEST PRICES paid for used opera chairs, projection machines, etc. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. WANTED— GOOD SIMPLEX PROJECTOR. Ad- dress Ben Brinck, West Point, Iowa. WANTED TO BUY— Used Cutawl machine. Cole- man Theatre, Miami, Oklahoma. Chairs for Sale FOR SALE— 1000 Upholstered Squab Seats, Panel Backs covered in imitation Spanish Leather, $2.00 each; 500 Upholstered Chairs with Squab Seats, cov- ered with imitation Spanish Leather, Veneer backs, $1.80, each; 1500 Used 5-ply Veneer Chairs, $0.90 each. Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. 1500 High Grade Hey wood- Wakefield Spring Con- structed Chairs covered in imitation Spanish Leather; 500 Andrews Spring Constructed Panel Back Chairs in imitation Spanish Leather; reasonable prices. Illi- nois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. OPERA CHAIRS FOR SALE— SIX HUNDRED LIGHT Veneered chairs at very reasonable prices. Address Windus Bros., Johnson City, N. Y. OPERA CHAIRS, seats and backs for all makes, five ply, at prices that save you money. Jobs in new and used chairs. Address Redington Company, Scranton, Penna. BIG BARGAIN in used Opera Chairs, 600 up- holstered, 800 veneer. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. 500 3 and 5 ply chairs, extra bottoms, $1 each. Address E. Van Hyning, Iola, Kan. Chairs Wanted WANTED TO BUY— 1,000 FOLDING CHAIRS. Good condition. Address The Amphitheatre, 1206 E. Superior St., Duluth, Minnesota. Managers' Schools WANTED THEATRE EMPLOYES to learn mod- ern theatre management and theatre advertising. The Institute's training leads to better positions. Write for particulars. Address Theatre Managers Institute, 325 Washington St. Elmira, N. Y. Films for Sale COMEDIES, ACTION, WESTERN and Sensa- tional Subjects at lowest prices. Perfect condition film. List. Address Colonial Film & Supply Co., 630 Ninth Ave., New York, N. Y. Projector Repairing BEST SHOP for repairing projection machines. Prompt service, reasonable prices. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. SKILLED MECHANICS, specialized tools, and a shop equipped for but one purpose can offer you nothing but the best in repair work. That is what I have, and I can offer you the best in the overhauling of your motion picture machinery equipment. One of the oldest repair men in the territory, and serving some of the largest houses. Relief equipment fur- nished free. For results bring your work to Joseph Spratler, 12-14 E. Ninth St., Chicago, Illinois. Side-Lines SIDE-LINE— Sell new deodorizing theatre perfume. "Per-Fu." Comes in cubes— disseminated by electric- ity in theatre ventilating system. Perfumes sevenil shows for few cents. Replaces costly disinfectant*, sprays. National advertising now starting. Liberal commissions, easy selling plan, sure repeats. All cor- respondence confidential. Write West Coast Perfume Co., 6331 Hollywood Blvd., Hollywood, Cal. Miscellaneous THEATRE LOBBY FRAMES — Manufacturer te you. Low cost. Address Gem Frame Company, 280S Brighton, Kansas City, Mo. TRAILERS ON ALL FEATURES. Reasonable rentals. Address Worldscope Service, Box 4673, Kansas City, Mo. Printing THEATRE ADVERTISING— 1,000 3x8 Dodgers, $1.00 prepaid; 100 11x14 Window Cards, $2.10, post- age extra. Cash only. Address King Shoprint, Warren, Illinois. 66 EXHIBITORS HERALD-WORLD October 11, 1930 W THE VOICE OF THE INDUSTRY LETTERS FROM READERS Credits His Operator WE WISH TO EXPRESS OUR SINCERE appreciation and thanks for the bronze plaque awarded us for better sound re- production. The acoustics of our theatre were good when we installed sound equipment last De- cember. However, we used acoustical felt to advantage and added aisle runners and drapes, all of which tended to better the sound. In July we purchased new upholstered seats through National Theatre Supply Company. We have the only theatre in this section, out- side of the key cities, with upholstered seats. Operators can make or spoil a show. Our operator deserves credit as he is very effi- cient, is interested in his work and does every- thing possible to improve reproduction and projection. We are proud of our theatre and proud to display the award of merit in our lobby. — Clayton E. Jones, Family theatre, Sheldon. 111. Couldn't Run Without It I REALLY COULD NOT RUN MY Busi- ness without your magazine. At first I was disappointed in 3rour discontinuing "What the Picture Did for Me" page although I never sent in any reports to it. I am getting recon- ciled and really believe I am going to like the letters just as well. One of the greatest helps I received from the Herald- World was the idea that one exhibitor gave about giving birthcards to each school child. I have done that now for the last three years and find that it meets with the utmost approval. Each year the color and verse on card is changed. Sam- ple enclosed. About the best improvement you could pos- sibly make was the addition of the "Film Buyer." — H. E. Ruh, Ozark Theatre, Berry- ville, Kan. Reports from Bert Silver HERE ARE SOME REPORTS ON Pic- tures just recently played. Loving the Ladies (RKO), a good program picture, bet- ter than average. Loose Ankles (FN), a very good program picture. Both stars fine. Talk- ing plain. Gave satisfaction. Son of the Saddle (U), with Ken Maynard, is a good rip-roaring talking Western. Good satisfac- tion to all that like this kind of entertainment, and there are a lot of them. Swing High (P), is a big program picture, extra-good but not a special, as they rate specials nowadays. Had we played it as a program at program prices, we would have done better than to try and sell it as a special. Can't kid them anymore, boys, in small towns. Those whom you might have kidded have moved to the city. Strictly Modern, Spring Is Here, Mur- der Will Out (FN), are good entertaining program pictures. The Vaaabond King ("Par), is certainly a great picture. Fine cast of characters. Great coloring, etc. We got very poor results (sound-on-film) and this house is noted in this part of the country for good results with talking pictures. Our busi- ness after first show was nothing for a special. Satisfaction SO per cent. Over the heads of lots of pf-ople in small towns. Too many big pictures, they don't like them and won't come to see them, and they are all losers. Broadway Scandals (Col), did not draw or satisfy. Good talent but nothing to the story. Been fed up on too much of this stage stuff, mur- der, etc. The stories have got to be good to get anyone now to come in and see them. The best of them won't pay expenses. The poor ones better stay dark. Here are some shorts. His Honor the Mayor (Par), good funny comedy. Stronger Sex (Par), good comedy. Down With Hus- bands (Par), good comedy. Match Play, Mad House, Camera Shy, (E), all average come- dies.— Bert Silver, Silver Family theatre, Greenville, Mich. We Apologize YOU MADE A COUPLE OF MISTAKES in printing my letter in last week's issue and made it sound rather foolish. I said all towns under 15,000 are bothered a great deal by carnival and tent shows, and you made it read "over 15,000." And I wrote, "to keep open all nights," and you made it read, "all night. This year there seems to be a preva- lence of free medicine shows in this territory. They sure do hurt. If anyone has a solution or remedy for these ills, let us hear from them, pronto. Here is what some of the pictures did for me and to me lately. Played The Virginian (Par), and The Texan (Par), both starring Gary Cooper, on Saturdays and they drew well and pleased very much. Mary Brian showed up exceedingly well in the former, but Fav Wray did not do so well in "The Texan." Richard Arlen made his small part in '"The Texan" stand out. Had an unusually large number of cussing customers come out cussing after seeinsr The Case of Sergeant Grischa (RKO). Every time the screen tries to get high-brow it puts many aches in the Bombs Duds? Depends On Your Point of View Some most unusual exploitation was employed when "All Quiet on the Western Front" opened at John Ham- rick's "Music Box." A number of heavy bombs were set off on the roof of the theatre and some spectacular rockets shot into the air to advertise the war picture. However, someone in the big crowd got excited and turned in a fire alarm, to which four companies responded in record time and crashed through the large crowd which quickly collected. Although the fireworks were under strict supervision, and a permit had been granted by the city council, it was done over the reluctant consent of the fire marshal. As a result of the annoyance and expense, Fire Chief Grenfell called everybody con- cerned on the "carpet," soundly rep- rimanded them and broadcast that never again will such a permit be granted. small town exhibitor's brows. Just a waste of a good cast and good director. Drew very poor and pleased only one or two. Jack Mul- hall in The Fall Guy (Radio), was very short — 62 minutes — but pleased very well but did not draw. Ned Sparks in a comedy sax player part stole the picture. I think the title hurt. Girl of the Port (RKO), was a nice little picture but wouldn't draw flies with sugar in the aisles. Buddy Rogers in Safety in Num- bers (Par), drew well and pleased. The three beauties, Carol Lombard, Josephine Dunn and Kathryn Crawford, were fine in their parts, Miss Crawford almost stealing the picture with her singing and acting. Young Desire (U), with Mary Nolan, was surprisingly good drama. A sad but logical ending seemed to hurt, but there was some wonderful acting in it. — L. L. Levy, Iris theatre, Kerens, Tex. Conspicuous Place in Foyer PLEASE ACCEPT MY THANKS FOR the Award of Merit, which I received a few days ago. It is certainly a beautiful thing, and I am very proud of it. It is now occupy- ing a conspicuous place in my foyer. Many people have asked to see it and the meaning of it. I consider it a great honor to have been awarded this emblem as it means a lot to me. I have spent a great deal of time and money in preparing my house for sound and am glad to state I have sound second to none I have ever heard. Thanking you again. — L. R. Creason, The Palace theatre, Eufaula, Okla. A Very Favorable Light HOW CAN I SUFFICIENTLY THANK you for your courtesy and kindness in send- ing me the Herald- World's award, the beauti- ful bronze plaque. I am and my friends are mighty proud and mighty happy in having it bestowed upon us. My patrons always have boasted of the fine sound at the Rex and this award confirms their former opinion, and place us all in a very favorable light. Again thanking you most heartily and with best wishes for your continued successes. — Philip Rand, Rex theatre, Salmon, Ida. Some Good and Some — HAVING NO REPORT BLANKS LEFT I will report this way. Fighting Legion (U), with Ken Maynard, is a good Western. Madam X (M G M), with Ruth Chatterton, is also good. Wild Company (Fox), a good program picture. Trailing Trouble (U), a good Western. Embarrassing Moments (U), a good comedy. Ifs a Great Life (MGM), with the Duncan Sisters, is very good. Hide Out (U), Good. So This Is London (Fox), with Will Rogers, is good but no drawing card. One Mad Kiss (Fox), fair. Hold Everything (WB), with Winnie Lightner and Joe E. Brown, is very good comedy. This team is hard to beat. Green Goddess (WB), with George Arliss, is pretty good. Undertow (U), good program. Song O' My Heart (Fox), with John McCormack, is a good pic- ture but it won't click at the box office. It October 11, 1930 EXHIBITORS HERALD-WORLD 67 seems as if it is not wild enough for the young folks. — P. G. Held, New Strand thea- tre, Griswold, la. "Halfway to Heaven" HERE IS A REPORT ON THE PICTURE Halfway to Heaven (Par), with Buddy Rogers and Jean Arthur. There are thrills characteristic of the circus tent in this pic- ture. It is stamped from beginning to end with a virility that shows the star at his best. The direction is very clever. What an acro- bat Buddy is ? ? ?. Photography good but print streaky. The box office showed better results than with any Paramount picture we have exhibited in this group. The Illinois theatre has been leased to W. A. Collins of Flat River, Mo. The theatre is being remodeled for sound. DeForest equip- ment will be installed. It is to reopen about November 1. The management of the Illinois still retains the Kozy theatre at Brookport. Improvements will be set in motion there and sound will be installed. — A. J. Gibbons, Illi- nois theatre, Metropolis, 111. Arouses Widespread Interest WE ARE IN RECEIPT OF THE HERALD- WORLD Award of Merit for perfect sound reproduction and wish to express our sincere thanks. The display of the plaque in our lobby aroused widespread interest and brought many comments and congratulations from our patrons, especially in view of the fact that our theatre is one of the first in Alberta to receive this Award. The Herald-World has been of inestimable value to us in the management of our busi- ness, both in the purchasing and exploitation of film oroductions. — O. M. Cole, Cole's thea- tre, Belleylue, Alta, Canada. Form Governing Body For Theatres in Italy; Headquarters at Rome (Special to the Herald-World) NAPLES, ITALY, Oct. 9.— S. E. Bottai, minister of corporations in Italy, announces a new ministerial law establishing the Theatre Corporation. This organization includes all cinema houses. The corporation is a union of all groups and organizations connected with film production. Its central office will be in Rome, with branches in key cities. Controversies of all types will be settled by the corporation and it will also establish terms and working rules for all motion picture employes. Announcement has been made by the Abruzzo Film Corporation that it has begun work on the picture "The Mountain Legend." 10-Story W B Building May Open in January (Sbecial to the Herald-World) MILWAUKEE, Oct. 9. — The 10-story Warner building here, now under construc- tion, is expected to be ready for occupancy some time next January. The street level will house a Warner Brothers theatre, and the upper floors will be rented as offices. Rapp and Rapp are the architects. To Begin New 3500 Seat Warner House Next March (Special to the Herald-World) AKRON, OHIO, Oct. 9. — The Warner Brothers new theatre project, on which actual construction will start in March of next year, will be located on Center street on the site of the frame warehouse of the Quaker Oats company. The site has a depth of 460 feet Paramount has opened this new $100,000 exchange in Portland, Ore., with Frank Clark as manager. It will serve 256 theatres in a territory extending as far east as Boise, Idaho, and south to the California boundary. Four sales representatives will cover the territory, while there will be 19 employees on the payroll at the Portland office. Included in the exchange building is a small theatre, with Western Electric sound, for showing pictures to distributors. and a frontage of about 135 feet. The deed for the property was placed on file August 11, the consideration being more than $100,000. It is planned to secure a Main street frontage to connect with the acquired site. Warner Brothers representatives announced that the theatre would be one of the finest in Ohio and would have a seating capacity of 3,500. The main portion of the structure will be erected on the irregular tract acquired with an entrance from Main street. The site chosen means that the playhouse will be in the immediate location of Loew's house. Former Location Ready (Special to the Herald-World) NEW IBERIA, LA., Oct. 9.— New Iberia, which has already been the scene of "shoot- ing," will be used again, it is understood, by Warner Brothers, who, it is reported, plan to film a talking picture representing the Arca- dians of Louisiana, featuring their quaint tra- ditions and their modern life. Shave and a Haircut — On Flagpole— "Six Bits"? If San Francisco has a women's society for prevention of cruelty to humans, it must have been up in arms when a woman barber climbed the flagpole above the Golden Gate the- atre to give a man a "trim." "But let 'em come up and stop it," says "Smoky Bill" LaFay, flagpole sitter. Whether '"Smoky Bill" paid "six bits" for his shave and haircut, we are not disposed to say, but anyway, it was a clever ad for the shows at the Golden Gate. LaFay has held down his lofty perch for over a month now and is still "sitting" strong. He gives a public address every day, by means of a loudspeaker hookup in the lobby of the theatre and tells little news bits about himself and coming pic- tures. "Smoky Bill" is out to set a new world's record in flagpole sitting and whenever the public interest begins to lag he uncorks some special stunt, such as the tonsorial job by the woman barber. Canada Prime Minister Makes Sound Reel to Aid Film Prosperity Week (Special to the Herald-World) TORONTO, Oct. 9. — The Famous Players chain, in promoting a National Prosperity Week, has obtained Hon. R. B. Bennett, prime minister of Canada, to ap- pear before the camera for a special talk- ing reel in which he delivers an appropriate message. Two hundred theatres in the Famous Players Canadian Corporation, from Hali- fax to Vancouver, are uniting in the move- ment. The prosperity week will open Saturday. Special film programs are being booked, newspapers are carrying stories and mer- chants are cooperating in the putting the idea across. Camerini Wins Award In Italy for Directing Best Picture of Year (By Rome Correspondent of the Herald-World) ROME, Oct. 2. — Mario Camerini's direc- tion of the film "Kiff Tebby" has won for him the prize awarded by the Italian gov- ernment to the director whose production is selected as the best of the year. A new film organization, known as the Cine Club of Italy, has been founded at Rome by the Central Society of Cine- matographical Culture and the _ National School of Cinematography. Minister Bot- tai, who is acting head of the cub, has se- lected Alessandro Lessona as president of the organization. The purpose and scope of the club was explained at its recent inaugural meeting. Charles Jones Dies (Special to the Herald-World) LA FAYETTE, IND, Oct. 9. — Charles Jones, founder of the Arc theatre here, died recently after an illness of three years. He is survived by his widow and one son. Sterling Silver Story Told in Film WASHINGTON.— The story of the manufacture ol silTerware is shown interestingly in a new motiom pic- ture completed by the Bureau of Mines, U. S. De- partment of Commerce, in cooperation with a largo manufacturing concern. The title is "Silveri Heir- looms of Tomorrow." 68 EXHIBITORS HERALD-WORLD October 11, 1930 W, Good Luck, Frank CHICAGO PERSONALITIES By JLM LITTLE NEWSREEL cameras were busy last Wednesday morning, about 10 o'clock, taking pictures of the lowering of the Wabash avenue bridge for the first time. We see the bridges go up and down every day, and it really doesn't seem like an unusual circumstance when one more bridge is lowered. But when it is for the first time, that makes it news, and pretty fascinating news, at that. A whole story told in the short space of part of a newsreel. Of course, the cli- max only is shown, but what a climax to weeks of planning and hard work. CROWDS that stood there watching it were and getting things lined up. And, while we're spell-bound, and we'll be willing to wager that as the two ends came nearer and nearer together, that nobody spoke. Of course, you couldn't hear a pin drop, but you could sense, as it were, that everybody was holding their breaths. The ends came nearer and nearer together, seeming to balance, as if going through a little stage business before thrilling the audience, and then — click ! The job was done, a perfect fit, and Chicago has one more bridge to add to the network crossing the river. Building a bridge takes a good deal of time and labor, and the leaves must be constructed just about so, but when you think of them being lowered, and meeting exactly, although they've never been together before, well, it just makes one wonder how it can be figured out so exactly. There is no trial and error here. It's built, and it hits. That's all there is to it. And what a lot it is. Al Lichtman, vice president and general manager of distribution for United Artists, dropped into town the other day for a few hours, in between trains. Harry Goe, special representative and assistant to Al was with him. Ben Nathan, formerly owner of the Ideal theatre, has purchased the Halsted from the Taigs. * * * In last week's issue we mentioned A. S. Frank as having left the Paulina theatre, where he has been manager for the past six years for A. Gombino, who owns the house, and gave no indication of his future plans. We are very happy to announce that the "for- mer manager" of the Paulina theatre is now owner of the Capitol theatre in Whiting, In- diana, and tint after some remodeling and im- proving, the house will be set to give its for- mer patrons real entertainment. Ben Judell made a special trip to St. Louis and it is said that his rooting was responsible for the Cards' taking two straight games from the Athletics. * * * E. T. Gomersol, central division manager of Universal, is now in New York on an important circuit deal for his company. * * * Charley Loewenberg is off again, this time taking in Appleton, Beloit and Rockford. And it's still the same old story, "All Quiet on the Western Front." We wouldn't be a bit sur- prised to find Charley walking around the streets some day mumbling "it can't be ex- ploited any more, it can't be exploited any more." But that's just the reason he'll prob- ably never be doing that. Tf all the exploita- tion stunts have been used, he'll just get the old bean busy and nresto ! — a better stunt to intrigue the public than any before. * * * Joe Merrick, central division manager for Tiffany, is busy going around his territory on Tiffany, we might mention the fact that Henry Pendleton is now working for Tiffany out of the Chicago office, covering northeast- ern Illinois and Indiana. Also, "Hank" Kopald, formerly with Universal in Milwau- kee, is working on country sales for this company. Elmer "Mose" Grace, branch man- ager for Tiffany here, is wearing a big grin these days at the success of the new monkey comedies. They are going right over the top of public opinion, and bookings are getting more frequent every day. * * * When we dropped into Bill Brumberg's office the other morning, we found him pretty busy, but it's a funny thing about busy men. It seems that, busy as they are, they always have time to say hello. And being able to do that puts a feather in a man's cap that he can be proud to wear. But as we said, Bill was busy, planning a few things with George R. Giroux, formerly with M G M out on the Coast, but now back home again, working for Bill. We later found out that George, who is extremely modest (and probably a darb of a salesman) is a Legion of Honor man. And while we were talking, in came Harry Brown, formerly with Pathe in Chicago and then with the same company in Milwaukee. And he too will work under Bill. Just as Harry came in, another Brown was announced (the town's just full of them) and this time it was Walter, and with him was Sam Gorelick and C. C. Wallace, who is now connected with the Western Electric. By this time the room was pretty nearly full, but there was room for just one more, and this time it was L. K. Rosenfeld, now connected with sales at the RKO exchange, coming here from the RKO exchange in Cincinnati. Bill's all set to go right out after them, and from the roster that he has on his desk, well — it looks as though the exchange was going to be one busy place. Jack St. Clair, who has been connected with the local Universal sales force for a number of years, has resigned, and after taking a well No-one Can Tell Who Won An endurance contest staged here by several local exhibitors this sum- mer, to see which one could go the longest without buying 1930-31 prod- uct has ended, for with the summer closing period over (which, incident- ally, looked like an epidemic for a while) and with the apparent im- provement in general business, the mad rush is on — to see who will buy £rst. After having been with United Artists for so long that his name is almost synony- mous with that of the company, that is, to all his friends and acquaintances in and about Chi- cago (the number of whom we would not dare attempt to guess) J. Frank Young, salesman par excellence, and overflowing with personality plus, is joining the sales force of the RKO exchange here, and from now on will spend all his time boosting Radio Pic- tures. We might congratulate Bill Brumberg, who recently took over the reins at RKO, on his perspi- cacity (it's in the dictionary) and good for- tune in getting a chap like Frank to work with him. Some time ago we ran a biography of Frank, and while we won't quote the whole business, we might just make a reminder of one point that was apparent throughout the story. That was, that whatever this popular gentleman has undertaken to do, he has done it well, and we have no doubt, even though he has hardly gotten under way with his new affiliations, that he is already an invaluable asset to them. So, again, Good Luck, Frank. J. Frank Young deserved vacation, although a short one, he will announce his new plans. * * * George Levine, manager of the Universal exchange in Milwaukee, dropped into Chicago to see Carl Laemmle when he was going through on his way to New York. * * * Frank Ishmael's got a new trick, so be care- ful when you go into his office, for in all probability he'll show_ you a string on which is a coin with a hole in it. You can't find any possible way to get it off, and then Frank covers it with a handkerchief, dabbles around for a minute or so and bingo ! — the coin is off and you are still holding the string. It al- most seems as though Thurston ought to know about Frank, in case he hasn't got an understudy. * # * Erwin R. Fensin, of the General Seating Company, is all "stuck up" about the com- pany's product, called Firmastone, which is a quick setting, chemically prepared cement, which you pour into the hole in the floor where the seat bolt is supposed to go, put the bolt in, and a little while after that, say in about 10 minutes, the game is to try and pull it out. * * * It seems that Irving Mack ran up against a very determined exhibitor the other day, who insisted on having placed on his trailer, "The House from Quality." After some lengthy persuading, and a literal upheaval as regards English construction, it was at last given the final touch of "The House of Quality." * * * Freddy Martin has joined the "benedicts," we were told, for two weeks, as Mrs. Mar- tin has gone away for a two-weeks' vaca- tion. And speaking of Freddy leads us to make a remark about the two insufferables (that should be inseparables) — however, wherever Freddy is, Frank Young is usually somewhere in the offing. * * * A good many Row-ites said hello last week to Jimmy Ambrose, who was passing through Chicago on his way to New York. The Fall uyers umber! of Better Theatres 'will be issued October 25th, 1930 October 25th is— the Publication Date October 15th is— the Closing Date P *S$S££ Quigley Publishing Co with E X HERALD-WORLD Chicago 4<*7 So. Dearborn St., EXHIBITORS A FRESH ANGLE on comedy entertainment in a brand new series of one-reel novelty comedies MACK SENNETT BREVITIES Mack Sennett Brevities bring that 'something new under the sun" which every real showman is always looking for. They are good comedy because Mack Sennett is making them. But they combine a new element of novelty with the comedy— and do it all in natu- ral colors — and all talking, of course. For instance, in the first release, while laughing through a hilariously funny SENNETT story, you'll see the 1930 model SENNETT bathing girl swim- ming under water surrounded by the beauties of the famous marine gardens at Catalina Island, shown in all the splendor of their natural color by the SENNETT submarine camera and the Sennett color process. E. W. HAMMONS presents f*THE BLUFFER" with Lincoln Stedman Gaylord Pendleton Andy Clyde Patsy ©T r EDUCATIONAL FILM EXCHANGES, Inc., B. w. hammons, President M.mber, Motion I'icturp Producers and Distributors of America. Inc., Will H. Hays, President More Than 300 Wide Screens Installed in U. S. w EXH IBITORS PfcSlE RALD W ■•«.•> «r~«^ * MAUMCECHEVAMER PLAYBOY OF PARIS pERSON NEW CoW££y ^0V£ m.^'S G4V *4Mo^» Hollywood, Cal.— Hot on the golden heels of "Animal Crackers", "Anybody's Woman", "Monte Carlo", "Follow Thru" and "The Spoilers" comes another big Paramount money-maker! Vol. 101. NO. 3 Enured ntered as second-class matter, August 20, 1917, at the Post Office at Chicago, III., under the act of March 3, 1879. Published /"ii-t^K^r li\ IQ^O eekly by Quigley Publishing Co.. at 407 South Dearborn St., Chicago. Subscription, $3.00 a year. Single copies, 25 cents. v't-lOlltl IO, I ' »' TO BE, OR NOT TO BE - - - Put on the Spot! |M 3fc By arrangement with Harry H. Thomai and Sam Ziarler 44 That is the tense gruelling question in COSTELLO CASE" A thrilling, pulsating drama of underworld I law and disorder! with TOM MOORE - LOLA LANE Russell Hardy. Roscoe Karns, Wheeler Oakman Directed by <=> °-£V? A *> >. WALTER LANG i a JAMES CRUZE PRODUCTION THE S*TU RD*"1 EVE NINO • OST Octobe ¥ ^^m «fl^ // \ W m J I ■ • h a brand »e« bag H -' ft -» -" -r*ii - •« — S*** *->» , 13,000,000 READERS OE THE SATURDAY EVE. POST ARE ALL SET FOR THE LAUGH OF THEIR LIVES! IN THE BAG! HAROLD LLOYD FEET FIRST is the one picture that every theatre-goer in America is eager to see and every live show- man is rushing to book. Ring your Paramount exchange now and arrange play dates! PRODI CEO RY THE HAROLD LLOYD CORPORATION A PARAMOUNT RELEASE L THEY'RE COMING 80,000,000 STRONG! WORLD'S MIGHTIEST HOST OF BOX-OFFICE PATRONAGE POISED FOR FRENZIED RUSH TO THEATRES OF NATION! ^HMMI i POW i OF AMERICAN NATIONAL AMOS N Leading Newspapers of Nation Will Carry Dramatic Story of the Amos 'N' Andy Show In Paid Advertising to Millions of Readers ! Double-page and Single- page Smashes Will Appear in More Than 150 Newspapers the Day Before the Opening of "Check and Double Check/' October 25th and 26th, Blanket- ing America in the Most Spectacular Merchandising Sweep of all Show Ages! PRESS HURLED INTO ANDY AD CAMPAIGN The Premiere Exhibition of Amos 'N' Andy Should Be Mode An Event of Public Significance in Your Community. Your Fans Will See Amos 'N' Andy at Their Best ... As Millions of Radio Listeners Know Them ... In Every Mood ... In Trouble and Out of Trouble. ..Bewildered. ..Happy.. .Lovable and Laugh-provoking Amos 'N' Andy ! Their Advent on the Screen is Indeed the Show Event of a Lifetime. TITAN SWEEPS AIR OCT. 24 MIRACLE STARS ON RKO HOUR EPIC SMASH FOR JUVENILE TRADE Not Since the Heyday of Chaplin Has There Been Such a Juvenile Smash Hit Attraction As Amos 'n' Andy. The Alert Sime Made This Most Emphatic in His Brilliant Analysis Last Week of "Check and Double Check/' .... Amos n' Andy, At One Stroke, Will Bring Back the Kids to the Motion Picture Theatres of America. Make Child Appeal a Vital Feature of Your Cam- paign. Make Your Matinee Records Soar with a Grand and Glorious Revival of Juvenile Business! THE TITAN CAMPAIGN MANUAL TELLS YOU HOW! 1 October 18, 1930 EXHIBITORS HERALD-WORLD XOU wouldn't give them pic- ture projection like this ,*ll - . JT&:\ ,](;.,-: ?V; ; rP" ■ ,J ■' -'Sib,' '■' ■'"" ^-*^' . . . Then why give them sound projec- tion like this? Your public that demanded good projection now insists upon clear, natural sound reproduction. Unless they get both in your theatre, you are giving them only a part of the show. The recording of talkies by Western Electric ap- paratus— used exclusively by producers who make 8 out of every 10 pictures — has reached a high point of excellence. It is now more important than ever that you use equipment capable of reproducing everything that directors and stars put into these productions. Westen SOUND Western Electric theatre equipment — designed and built as part of a complete system for recording and reproducing sound — serviced by ERPI to main- tain quality — brings out everything that's in the picture. That's why — week after week — the crowds flock to the nearly 7000 Western Electric equipped houses all over the world. Only Western Electric equipment can give the complete show that brings maximum business to your theatre. ledtic SYSTEM Northern Electric in Canada Distributed by Electrical Research Products Inc. 250 W. 57th Street, New York • ? ■'.'. ^/.■■-: THE ALL-AMERICAN FOOTB WARNER BROS. Present -.:'>.. Jm *v VO^ -tf\« THE ALL-AMERICAN FOOTBALL TEAM Every Member a Drawing Card! SCHOONOVER of Arkansas POMMERENING of Michigan MONTGOMERY of Pittsburgh HARPSTER of Carnegie Tech GIBSON of Minnesota SCULL of Pennsylvania HAYCRAFT of Minnesota BANKER of Tulane MOYNIHAN of Notre Dame SLEIGHT of Purdue RUSS SAUNDERS of California ALL TEAM ON THE SCREEN FOR THE FIRST TIME! Again Warner Bros, deliver just the right attraction when you need it most! At the height of the football season, a football comedy featuring the Ail-Amer- ican Team! The biggest game of the year— played in a nice comfortable theatre — that's showmanship! JOE E. BROWN JOAN BENNETT and THE ALL-AMERICAN FOOTBALL TEAM Directed by William Wellman Available to You Day-and-Date with Broadway! tiswnr! JSSS' 1 UP THE RIVER ROCKS THE ROXY What Critics Say About Gay Life in Jail Easily the best of the new celluloid arrivals on Broadway. Packed with hearty laughs, balanced with dramatic moments and developed on an excellent story. John Ford directed "Up the River," which should certainly pack them in. — Julia Shawell, Evening Graphic Good, mirthful entertainment. At times it is a scream. — Quinn Martin, New York World Proved to be violently funny to the thousands who filled the big theatre. Clever incidents and lines. — Mordaunt Hall, New York Times Lots of laughs at the Roxy. Interesting, entertaining photoplay from start to finish. At times the tale attains high satire. Plenty new people in the cast. And they're all excellent. — Regina Crewe, New York American "Up the River" is a treat. Maurine Watkins' story is a dandy. Tracy and Hymer are great talkie bets. They're simply swell in this. — Irene Thirer, Daily News From every angle, "Up the River" clicks. The dialogue does full justice to the story. The cast caught the spirit of the thing» The performances are fine. A treatment rich in comedy, pathos and irony. Tracy and Hymer a crackerjack team. — Motion Picture News RENEGADES Warner Baxter, reckless fighter and ardent wooer in great drama of French Foreign Legion. Myrna Loy, super-siren. Every scene a climax of thrills. Directed by Victor Fleming. . . and the cream of 1930 musicals DeSYLVA, BROWN and HENDERSON'S JUST IMAGINE Directed by DAVID BUTLER OPENED AT CARTHAY CIRCLE, LOS ANGELES, OCT. 10 "Just Imagine" is tremendous ... It fills us- with open- mouthed admiration. — Louella Parsons, Los Angeles Examiner De Sylva, Brown and Henderson have turned out an enter- tainment that is a dazzler.. .Thrilled audience.. .Applause and laughter testimony to its exceptional interest. — Edwin Schallert, Los Angeles Times Will be one of most talked of films of the year. De Sylva, Brown and Henderson have conceived a masterpiece. — Eleanor Barnes, Illustrated Daily News Will surely be one of ten best pictures of the year. . .Will confound critics of motion pictures in general . . . Story rivals any drama in suspense ... Is the first musical that could stand on its plot alone. — Harrison Carroll, Los Angeles Herald Will profoundly influence all future screen productions... One long roar of events as funny as they are amazing... Its daring as an innovation never fails to arouse admira- tion... It is epochal. — Monroe Lathrop, Los Angeles Evening Express It is magnificent ... Interest kept at fever pitch... A film that will be held dear to hearts of movie audiences for months to come. — Llewelyn Miller, Los Angeles Record COAST THE FOX TRAIL BIG TRAIL OF HITS From Movietone City to Your Box Office, the Greatest Caravan of Pictures in Fox History. Be a Smart Guy and Stake Your Claim in the Gold Rush of Big Money Productions In 2 WEEK at Chinese Theatre Los Angeles THE BIO TRAIL " leads the procession Stupendous productions of this kind, both awe-inspir- ing in proportions and satisfying in the way of entertainment, come along only once in many years. There is reality and appealing quality about everything that makes the picture something to be remembered. — The Film Daily A story of epic theme. A Western stepped into the glorified class by virtue of the sweep injected in the form of a production embellishment. The sweep of the spec- tacle and the lavishness with which the production was made give it its money-making slant. — M of ion Picture News The Most Important Picture Ever Produced Wl ith JOHN WAYNE MARGUERITE CHURCHILL EL BRENDEL ^* TULLY MARStiAii TYRONE POWER DAVID ROLLINS story by hal g. evarts yOU CAN BEAT Any OPPOSITION On Earth With FIRST NATIONAL "VitoDhone" is the registered trade mork of the Vitophone Corp. designating its products. OS**** ?*S* 7A /*«£%*%* <&&? Hits! Hits! Hits! Have made First National King of the trade. First National pictures have swept everything before them. And the KINGS have still to be heard from. Play square with yourself and play First Na&>nai You can lick any opposition on earth. 16 EXHIBITORS HERALD -WORLD October 18, 1930 Every production can have both color-tints and sound EASTMAN Sonochrome Tinted Positive Films give charming atmospheric tints that express the mood of every scene, or the prevailing lighting of the picture. Besides, these films reproduce sound with exceptional fidelity. Through their use every production can have both color-tints and sound, for Sonochrome costs no more than ordinary black-and-white positive. EASTMAN KODAK COMPANY ROCHESTER, NEW YORK J. E. Brulatour, Inc., Distributors New York Chicago Hollywood L/ BOX Off I ICE THRIIlf ARE HEADED YOUR WAYi HELEN TWELVETREES starring in the mystery picture of the ages described on the pages fallowing — Th e Greatest E ver CARL LAEMMLE presents uce d wi ith HnMMEMH9BBI an Hr*^ *. HELEN Raymond TWELVETREES Hackett Lilyan Tashman Neil Hamilton Blanche Frederici Produced by CARL LAEMMLE, JR. ovelty THRILLER ■inmatchable cast of stars!! Directed by RUPERT JULIAN from the celebrated stage play by John Willard Jean Hersholt Elizabeth Patterson Theodore Von Eltz Montagu Love Lawrence Grant FIRST IN FEATURES - FIRST IN SHORTS FIRST IN FIRST RUNS EVERYWHERE 20 EXHIBITORS HERALD-WORLD October 18, 1930 Watch For These Two MILLION LLAR Pictures! TOD BROWNING'S Greatest Picture DRACULA am EDWIN CAREWE'S Sensational Production of RESURRECTION A LADY SURRENDERS Held over 3rd week at STANLEY, Philadelphia . held over 2nd week at WOODS Theatre, Chicago . sensational business, CAPITOL, Atlanta compels holdover 2nd week RIALTO, Washington KEITH'S, Boston . . . DOWNTOWN, Detroit RKO ORPHEUM, Portland, Ore. at RKO ORPHEUM, Minneapolis a box office wonder at . . great business at sets new high at RKO topped the town at a sensation getting $2000 more than previous week .... higher than house average at RKO ALBEE, Providence. EAST IS WEST audience at previews both EAST and WEST go wild with applause. Another box office marvel, from UNIVERSAL. ALL QUIET ON THE WESTERN FRONT keeping up its record as the GREATEST MONEY- MAKER of all time. KING OF JAZZ continues its record-breaking tour, going like a house afire everywhere. BOUDOIR DIPLOMAT pronounced better than A LADY SURRENDERS by preview critics. SEE AMERICA THIRST UNIVERSAL Surefire laugh riot to pack them in. First in Features . . First in Shorts First in First Runs Everywhere w The Independent Film Trade Paper EXH IBITORS HERALD WORLD Home Office: i 407 So. Dearborn St. Chicago In This Issue — ADVERTISING STANDARDS Ad Men Are "Bending Backward" to Avoid Off-Color Paper on Films, Declare Home Of- fice Executives — Regulated by Hays Code and One Adopted by Outdoor Advertising As- sociation— Feel Latter Should Have Final Word But Charge Industry Is Made Goat. WIDE SCREEN More Than 300 Wide Screens Installed un Theatres of the United States, But General Adoption Is Not Expected for Many Months — Installations to Date Chiefly to Heightein Effects by Wide Angle Lens for 35 mm. Film. COMPLETE INDEX TO CONTENTS NEWS Film trade supervises sanatorium of N V A at Saranac Lake — Provision is expected to be made to care for 500 indigent actors of vaudeville and pictures. Philadelphia musicians returning October 24 under new con- tract— Settlement at St. Louis expected soon. Labor situation will be aired on floor of MPTOA convention —Columbia sales increases $3,000,000 over first nine months of 1929. Five new directors of Fox Films are elected — New convertible issue is announced for General Theatres Equipment, Inc. DEPARTMENTS The Short Feature 65 Music and Talent 66 Box Office Promotion 59 Classified Advertising 70 Chicago Personalities, by Jim Little 74 FEATURES New Product 44 The Voice of the Industry (Letters from Readers) 72 Securities Price Range 30 Hollywood, by Douglas Hodges 50 Broadway 26 Sound Reproduction 55 Pictorial Section 31 J. C Jenkins — His Colyum 47 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Paramount, Fox, Sono Art- World Wide, Metro-Goldwyn-Mayer, United Artists, Columbia, RKO Radio Pictures, Western Electric, Warner Brothers, First National, Eastman Kodak, Universal, National Screen Service, Chalmers Publishing Company. MUSIC AND TALENT— Quality Slides, Brooks Costumes, Leo Feist, Inc., Lou Breese, Harry Zimmerman, Ted Meyn. CHICAGO *M Sen* Dearborn St. Telephone Harrison 0036-87-38 Cable Address: Quigpubco EDWIN S. CLIFFORD, General Manager ERNEST A. ROVELSTAD, Managing Editor GEORGE CLIFFORD, Business Manager HOLLYWOOD IMS North Cahuenga St. Telephone Gladstone 2118-2119 DOUGLAS HODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES NEW YORK 565 Fifth Avenue Telephone Wickersham 2366-29 JAY M. SHRECK, Nero York Editor HERBERT FECKE and RAYMOND GALLO Advertising Representatives LONDON THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 SUBSCRIPTION RATES: United States and its possessions, Canada and all eoun tries of the Americas $3.00 per year; Great Britain and Its colonies £l per je Other foreign countries— $5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request. Editorial BY MARTIN J. QUICLEY. The Critics' Diagnoses THE commercial significance of decent moral standards in motion picture entertainment remains a matter of doubt in the minds of some thoughtful and conscientious students of the situation. They see before them numerous examples of off-color entertainment which is profitable in a dollar and cents measure. They see, also, very fine pro- ductions which are affirmatively moral which go out be- fore a cold and disinterested public, resulting in substan- tial financial losses to the producer. Experience in the amusement business supports the position that the decent subject often fails to make money and that the borderline picture often brings in a gratify- ing profit. Of course, few if any deny that in the long run wholesome entertainment is the best policy but the isolated cases of the success of the other kind of enter- tainment are an element which severely complicates the thought and action of many people in the entertainment business. To these people we wish to commend for their con- sideration a symposium of dramatic critics' opinions which were recently collected and published by The Chicagoan. The question lightly asked by The Chicagoan was: "'Who killed the drama and why?" Answers to this question were asked and received from all of the leading dramatic critics of Chicago. The infor- mation and opinions supplied offer grounds for a great deal of sober thought and reflection on the part of all people in the amusement business wherever their interest may lie. Very briefly summarizing the opinions expressed wp find the following: Ashton Stevens (Chicago Herald and Examiner) — "Smut and Summer." Charles Collins (Chicago Tribune) — "The prevalence of 'smut' on the stage is ... a symptom of an art tempo- rarily decadent." Fritz Blocki (Chicago Evening American) — " . . . constant bedroom and cesspool psychology." Lloyd Lewis (Chicago Daily News) — -"Producers, play- wrights and public are for the time being exhausted by their ten-year orgy of Belasconian realism of scenery, sex realism of action." It is very interesting to note that out of eight dramatic critics interviewed four ascribed the present poor estate of the stage theatre to the prevalence of smut as the main cause or, at least, introduced .this cause as one of the chief contributing factors. These men are not and do not consider themselves cus- todians of the public's morals. Their profession is to criticize the drama for the information and edification of their readers. Critics are interested in dramatic results and whether these results are attained through the main- tenance of high morals standards in entertainment or otherwise is not their primary consideration. They pos- sess, of course, a personal viewpoint as to what sort of standards are permissible in a theatre but in the ordinary course of newspaper reporting they are expected to keep these viewpoints in check. In the picture business we are quite familiar with the fact that various influences have had a play in bringing about the present poor estate of the stage theatre. But, it seems to us, when several leading critics on im- portant newspapers emphasize the prevalence of smut as a chief cause there is presented an argument which should have the attentive ear of the motion picture exhibitor and the motion picture producer. AAA READERS of this page will find herein repeated an . argument which has frequently found mention in pre- vious issues. In fact, the subject has for several years been a favorite argument with us. We go back over fa- miliar ground for the simple reason that as yet nothing adequate has been done about the matter and we are heartened in the task because of the continuing conviction that something ought to be done. . . . We refer to the establishment in the principal cities across the country of medium-size theatres which will be committed to the policy of presenting out-of-the-ordinary motion pictures — subjects which never can expect to at- tract patronage of the volume which makes profitable en- gagements in the great theatres operating on a grind from early morning to late at night. We do not urge that productions be especially made for these houses of the type to which we refer. The producer must proceed on the general policy of making every pic- ture one that commands widespread attention. But we know that the producer is bound to miss this mark occa- sionally in either of two ways. Either the picture will turn out to be just a poor entertainment or else it may be a very fine entertainment — yet one of limited appeal. This limited appeal may be due to the subject being just too "fine." It may be based on an adult theme which is not proper subject matter for general consumption. It may be a highly intelligent and sophisticated subject which will not suit the "movie" audiences. These good pictures which are not "movie" audience attractions must be given an outlet — both so that financial loss may be avoided and also so that these very meritorious subjects may be supported and continued. Also, they should be made available in an appropriate environment in answer to a large and growing public demand. Exhibitors HERALD-WORLD MARTIN J. QUICLEY, Publisher and Editor Incorporate Published every Fr Clifford, Assistant 1 •pondence should be addressed to the Chicago office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every fonrtt week as section two of Exhibitors Herald-World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two of Exhibitors Herald- World. Other Publications: The Motioh Picture Almanac, Pictures and Personalities, published annually; The Chicagoaw. October 18, 1930 EXHIBITORS HERALD-WORLD 23 More Than 300 Wide Screens Installed in Theatres of U. S. But General Adoption Is Not Expected for Many Months Calls Film Industry Best In Its Fire Precautions (Special to the Herald-World) NEW YORK, Oct. 16.— Percy Bugbee, chief £eld engineer of the National Fire Protection Association at the convention of the Dominion Fire Marshals Association in Ottawa, Can., said: "The motion picture in- dustry has taken more care and pains to reduce fire hazard than any other industry in the world." Jay Witmark Now Vice President of Red Star Music Co. Joins Fox Subsidiary as Successor to Pat Flaherty, Resigned — Long In the Music Business (Special to the Herald-World) NEW YORK, Oct. 16.— Jay Witmark, one of the founders of M. Witmark & Sons, which is now a subsidiary of Warner Brothers, has joined the Fox Film subsid- iary, Red Star Music Company, as vice- president and general manager. He suc- ceeds Pat Flaherty, resigned. Witmark has long been one of the out- standing figures in the music field. M. Witmark & Sons was founded by him and his brothers, Isidore and the late Julius, and it remained in their control until two years ago, when the company was taken over by Warners. Jay Witmark remained with the publishing house as vice-president and general manager until last July. Also, he was one of the founders of the American Society of Composers, Authors and Publishers, and was long active in its affairs. Among the noted composers whose se- lections were published by Witmark were Victor Herbert, Ernest Ball and George M. Cohan. Horses Run Wild in Battle Scene; Injure 30 Extras; One Dying (Special to the Herald-World) HOLLYWOOD, Oct. 16.— A stampede of horses on the Herbert Brennon "Beau Ideal" location at the RKO ranch, injured 30 extras and sent four to a hospital with one at the point of death. The scene called for a troop of horses to plunge against the players who were supposedly defending a position in battle. The action was to halt while dummies were substituted, but the horses got out of control. Michigan Theatre Owners Change Association Name (Special to the Herald-World) DETROIT, Oct. 16.— Allied Theatres of Michigan is the new name of the Allied unit which for so long has carried the title of Motion Picture Theatre Owners of Michigan. This is in line with the announced plan to incorporate the word "Allied" in the official titles of all organizations affiliated with Allied States Association. Installations to Date Chiefly to Heighten Effects by Wide Angle Lens in Projecting 35 mm. Film (Special to the Herald-World) NEW YORK, Oct. 16. — There is every reason to believe that the use of the wide screen will not become general for many months. Between three and five hundred wide screens — another estimate is one thou- sand-— have been installed in deluxe theatres of the country, but few of these houses have projection equipment for handling wide film. These screens for the most part have been installed for the purpose of heightening effects through use of wide angle lens in projection of regular 35-millimeter film. It is understood that all circuits have installed wide screen in their deluxe houses and that provision for wide film equipment is being made in these theatres as well as in the houses which are now planned. Two types of wide projection are now in use, one using regular 35 millimeter and the other the wide stock — 65 or 70 millimeters. M G M announces perfection of a new type of wide screen picture which can be projected on the ordinary theatre equip- ment. The size of the projected picture may be regulated to fit the individual screen requirements. It is claimed that three-dimensional effects are definitely achieved through a greater depth of focus. As far back as 1914 D. W. Griffith first advocated use of wide screen. The first picture shown in this country on wide screen was United Artists' "One Exciting Night," at its roadshow release in 1922. Colored lights were used on enlarged screen in place of tinting and toning to heighten the effect. Introduction of a wide film picture took place at the Cameo theatre, New York, in November, 1926, in the form of a two- reeler, made by Billy Bitzer and Robert Greathouse, of what was known then as Widescope or Natural Vision Pictures. At this time Griffith termed the process "the most revolutionary and progressive im- provement in motion pictures in years, which will result in a complete change in motion picture technique." Press comment noted at that time that with the process success had been achieved in producing a picture free from distortion, no matter from what point the film was viewed. The screen used was about twice the normal width. The best evidence that wide film will not be generally used for some time is the fact that Publix with its 1,100 theatres is not at this time planning immediate installation of wide film equipment. Presentation of the wide screen product of M G M, Fox, Warner Brothers and United Artists is being watched closely by company executives. M G M, Fox and Warners will be the first to bring the big screen to Broadway. 'Outward Bound9 Ban Arouses Furore on British Censorship (Special to the Herald-World) LONDON, Oct. 16.— Banning of the War- ner picture "Outward Bound" by the British censor board is causing controversy over film censorship in England. Edward Shortt, president of the board, took adverse action on the film following a fixed rule not to allow showing of pictures dealing with life after death. Criticism directed against him is based on the fact that stage production of "Outward Bound" was permitted to enjoy a long run in a legitimate theatre here. This action fol- lows closelv the recent banning of the Fox picture "Liliom." Ohio Censors Bar "Ingagi"; Say Exhibitors Broke Pact (Special to the Herald-World) COLUMBUS, Oct. 16.— Charging that exhibitors have failed to comply with the order to run leaders in con- nection with showings of "Ingagi" to explain that the film was produced in a studio, Dr. J. L. Clifton, head of the Ohio censor board, has announced that the picture will be recalled. Clifton declares that this recall is positively final and that the picture cannot be shown again in the state. He insisted that the advertising agreement promulgated when the film was released after its first recall has been broken. The reason for the ban is based on the board's decision that it is "not a genuine jungle pro- duction." "Ingagi" was given a clean bill of health by the Ohio censors last May. World Near End, Anyhow, So What Does It Matter (Special to the Herald-World) ST. LOUIS, Oct. 16.— Rev. W. W. Wood- son, pastor of the First Baptist Church at Carrollton, Mo., has refused to comply with a health department order closing churches and all other places of public assembly under an infantile paralysis quarantine. The quar- antine was put into effect after a little girl had died from the disease. Other ministers closed their churches but Rev. Woodson preaching a sermon that the world is near its end would not stop until escorted from his pulpit by sheriff's deputies. Eastman Offers City Million for Dental Clinic (Special to the Herald-World) STOCKHOLM. Oct. 16.— George Eastman, of the Eastman Kodak Company, has offered this city a gift of $1,000,000 to be used in erection of a municipal dental hospital for the treatment of poor children. 24 EXHIBITORS HERALD-WORLD October 18, 1930 Film Trade Supervises Sanatorium of NVA at Saranac Lake Provision to Care for 500 Indigent Actors of Both Vaudeville and Pictures Is Expected — Sam Katz Is New President (Special to the Herald-World) NEW YORK, Oct. 16. — The motion picture industry is assuming paternal supervision of the National Variety Artists Sanatorium at Saranac Lake, N. Y. Decision to participate in maintenance of this institution was reached a week ago at a conference at the headquarters of Will H. Hays, president of the Mo- tion Picture Producers and Distributors of America, and on Tuesday Hays, ac- companied by Harry M. Warner, Sam Katz, Hiram S. Brown and Pat Casey, treasurer of the NVA Fund, visited the sanatorium. "DECAUSE of the depressed condition of ■M vaudeville and its virtual absorption by motion picture interests, all activities of the NVA have passed to film control with Katz the new president. Expect 500 to Be Cared For The sanatorium at Saranac is a million dol- lar institution and with the present facilities can take care of 125 patients. Seventy-eight tubercular cases are now receiving treatment at the institution. Under the management of motion picture interests it is expected that provision will be made for care of 500 indigent actors, kitchen facilities now being sufficient to handle that number of patients. While the poiicy in the past has been to admit only NVA patients, artists both of new two-story structure at 129 Hyde street. Kenneth Hodkinson is branch manager. M G M is now erecting an exchange building near that of Universal. Fox and R K O are said to be considering similar building pro- jects. First National has moved into the Warner building. be admitted under vaudeville and studio will the new regime. Maintenance $200,000 a Year It requires slightly more than $200,000 to maintain_ the institution annually. Just what policy will be adopted by the motion picture leaders in endowing the institution has not been determined, although some action is ex- pected at another meeting to be held here shortly. It was pointed out by one interested in the undertaking that if all artists in vaudeville and films would contribute at least $2 a year, annual maintenance of the sanatorium would be assured. NVA leaders in the past, how- ever, have found this plan unsuccessful. U Exchange Finished (Special to the Herald-World) SAN FRANCISCO, Oct. 16.— Offices of the Universal exchange have been moved into the Chicago Musicians Win Tilt with Republicans On Canned Radio Music Echoing the fight of the American Federa- tion of Musicians against sound in the thea- tre, the Chicago Federation of Musicians has declared war on "canned" radio music — and won a victory, too. James C. Petrillo, president of the Chicago federation, launched an attack on the Republi- can party of Cook county this week because its candidates for office were allegedly using phonographic music devices in their cam- paigns instead of hiring musicians. The musi- cians threatened to throw their influence to the Democratic side in the political campaign and went so far as to start organizing a pa- rade of 1,000 musicians to traverse the streets urging public support of Democratic candi- dates instead of Republican ones. Radio sta- tions also received notice to the effect that members of the music organization would be withdrawn from their programs if they per- mitted Republican candidates to speak over the air. Inside 24 hours, Petrillo got word from the Cook county Republican chairman saying that no "canned" music would be used in the cam- paign and that only union musicians will be used when music is needed. Now everybody is happy. Paramount Profit for First 9 Months of 1930 Is 39% Above Same Period in 1929 (Special to the Herald-World) NEW YORK, Oct. 16. — The Paramount Publix Corporation earned 92 cents a share more on a larger amount of outstanding stock in the first nine months of this year than was earned in the corresponding period of 1929, according to the report recently made. Consolidated net profits, including earnings of subsidiary companies, after all taxes and charges, are estimated at $13,541,000, which amounts to $4.59 per share on 2,948,397 shares, the average number outstanding during the period ending September 27, 1930. This estimated profit is 39 per cent higher than the figure of $9,731,000, the amount reported for the corresponding 1929 period, and creates a new high record for the period in the history of the company. An official of the company is reported to have said the dividend for the year had already been earned with the normally best quarter of the year still ahead. The $4.59 per share earned this year compares with $3.67 last year on the 2,647,327 shares then outstanding. Profits for the three months ending September 27, 1930, also included in the report, are estimated, after all charges and taxes at $5,100,000 which amounts to $1.60 per share on 3,180,636 shares outstanding during the quarter. This represents an increase of 11 per cent over the $4,601,000 in the same period of 1929. This figure also creates a new record for the company during the summer quarter. Wall Street, it is understood, was somewhat surprised at the increase for the summer three months, as it was generally believed the hot weather during July and early August had cut severely into the profits of amusement companies. Sound Trucks Deliver Campaign Addresses For N. Y. Politicians (Special to the Herald-World) NEW YORK, Oct. 16.— Sound motion pic- tures are being used this year by candidates for office in delivering their messages to the people. Four specially equipped motor trucks, carrying RCA Photophone portable sound reproducing apparatus, have been recently cir- culating through rural New York state in the interest of candidates on the Democratic ticket. Two "performances" are given daily, one in the afternoon and one at night, the matinee being shown indoors with the apparatus being removed from the truck. Whenever the weather permits, however, the evening pro- gram is given outdoors, the loud speakers which conveys the sound being suspended above and at the rear of the truck. Electric power is secured by tapping the local supply. The outdoor screen measures six by six feet and the indoor 10 by 10 feet. The trucks are so equipped that a platform of sufficient size to accomodate one or two persons ex- tends from the rear and a microphone con- nected with the loud speaker makes amplifica- tion of the voice possible. Two members of the Moving Picture Operators' Local of New York, accompany each truck, acting as oper- ators at the showings and as chauffeurs while moving; from one location to another. Grand Jury Indicts 3 on Alleged Violation of Blue Laws in Laurel, Miss. (Special to the Herald-World) LAUREL, MISS.— Oct. 16.— Three officers of the Strand Amusement Company here have been indicted on three charges each for alleged violation of the Sunday closing ordinance. The indictments were made by a grand jury. The theatres involved are the Strand and Ara- bian houses, which have remained open on Sundays for several weeks without charging admission. Those indicted are Charles Green, Ben Schneider and W. S. Taylor. Frost Made West Coast Manager L. A. Division (Special to the Herald-World) HOLLYWOOD, Oct. 16.— Oscar Oldknow. vice-president of Fox West Coast theatres, appointed Robert C. Frost to succeed J. J. Franklin as manager of the Los Angeles divi- sion, effective immediately. Mussolini to Control Theatrical Censorship (From Rome Correspondent) ROME, Oct. 16. — Premier Mussolini has announced his intention of controlling theatri- cal censorship. He is to have the final word in all decisions. Censorship will be placed under his department of the interior. Gibbs Heads Tiffany's Oklahoma City Office (Special to the Herald-World) OKLAHOMA CITY, Oct. 16.— C. A. Gibbs of Charlotte, N. C., has been named manager of the Tiffany exchange here. Gibbs succeeds Roy Avery, who has been transferred to St. Louis. John J. Kline Dead (Special to the Herald-World) BOONVILLE, MO., Oct. 16.— John J. Kline, owner and manager of the Princess theatre in Tipton, Mo., died in St. Joseph hos- pital, Boonville, October 14. He was 42 years old. October 18, 1930 EXHIBITORS HERALD -WORLD 25 Ad Men "Bending Backward" to Avoid Of f -Color Paper on Films 11 Philadelphians Invited To Study Spoor Devices (Special to the Herald-World) PHILADELPHIA, Oct. 16.— A committee of 11 business and civic leaders, including Mayor Mackey, has been invited by Philip H. Cads- den, president of the Chamber of Commerce to go to Chicago for in- vestigation of the merits of the three-dimension natural vision mo- tion picture camera and projector perfected by George K. Spoor. Gadsden points out in a letter to the committee the possibility of bringing the new industry to this city. On the committee are Mayor Mackey, Samuel C. Kane, Albert M. Greenfield, J. David Stern, R. Harland Horton, John C. Martin, Fred W. Johnson, George W. Elliott, W. L. McLean and David C. Bortin. Injunctions Stop Company in Making Of Sound Machines (Special to the Herald-World) ST. LOUIS, Oct. 16.— Two injunctions is- sued against Ruby S'Renco, part owner of the Universal Film Screening company here, have compelled the company to cease the manu- facturing of a talking motion picture machine for use in smaller theatres. One of the injunctions was obtained by Robert Laughlin on the grounds that the rights to the patents under which the Univer- sal company has been making its machines belong to him. The second court writ was sought by the Cline Engineering company which claimed that it holds a contract with S'Renco to manufacture the machines. S'Renco has denied the allegations of both I^aughlin and the Cline company and plans to carry the court battles through to a finish. » New Union Organized In N. Y. to Assist Those "Acting Independently (Special to the Herald-World) NEW YORK, Oct. 16.— Stating as its purpose, "to place men at work with condi- tions and salaries they ordinarily could not obtain acting independently," the Talkie The- atres Employees Union, Inc., has been organ- ized here as a group employment project. Victor Lieberman is president. Walter R. Hindorf is business agent, while Joseph Spano and Dave Rottman serve as secretary and financial secretary, respectively. The Talkie Theatres Employees Union was recently successful in obtaining an injunction against Local 306 I. A. T. S. E., preventing it from picketing a theatre in which the former organization had placed men to work. Theatre Now Synagogue (Special to the Herald-World) ST. LOUIS, Oct. 16.— The Congregation Adath Bnai Israel has purchased the old Plaza theatre, Clara and Etzel avenues, St. Louis, Mo,, and will remodel the structure for a synagogue. H. Worthington Eddy formerly owned the building. Regulated by Hays Code and Outdoor Association Policy Film Men Feel Outdoor Companies Should Have Final Word but Charge Industry Is Made Goat (Special to the Herald-World) NEW YORK, Oct. 16. — -Advertising men in the home offices of the produc- ing companies are "bending backward" in their efforts to keep all paper and other advertising material within the bounds of propriety. This was the general expression of executives here following the refusal recently of Foster & Kleiser, West Coast outdoor advertising company, to post 24 sheets in one of the West Coast theatres' campaigns. Censorship of paper in most companies does not end with the advertising depart- ment. Presidents and general managers are constantly alert, for in the end they are the ones who are held accountable to the public and to the Motion Picture Pro- ducers and Distributors of America. Two Codes Regulate Paper Two codes regulate the advertising men in their production of paper and other ad- vertising accessories. One is that drafted by the Hays organization and ratified by the advertising men themselves, and the other is the one adopted by the outdoor advertising association. The latter applies to all types of adver- tising, and in no way directs especial at- tention to pictures. It reads: "Advertising copy, either pictorial or otherwise, shall not be displayed which: "1. Is directly or indirectly critical of the laws of the United States, or induces a violation of those laws. "2. Is offensive to the moral stand- ards of the community at the time the copy is offered for display. "3. Induces the purchase of pro- prietary preparations or medicines for certain conditions or diseases. "4. Is false, misleading or decep- tive." Advertising men in the film field feel that the outdoor advertising companies should have the final word on whether a specific piece of paper is to be displayed on a stand within their jurisdiction. Must Protect Own Name "The outdoor people," said a leading film advertising executive, "have their name on each stand, and it is up to them to protect that name, for the public holds them re- sponsible for all off-color advertising. The outdoor people know better than we do conditions and sentiment in the individual communities. If they feel that a piece of paper does not conform to their standards of their code, or that it would not meet the approval of the local citizens, no one can blame them for refusing to post it." Film advertising men, however, feel that the motion picture industry has been made the goat in advertising censorship. They point to certain advertising of perfumes, automobiles, hoisery and books, among oth- ers, which has been published in leading magazines and daily papers. This advertis- ing, they show you, is far more off-color than the copy prepared by the picture com- panies. Film advertisers who must prepare be- tween 700 and 800 pieces of paper on the product of an individual company during a year feel that their record is above re- proach. In only a minimum of cases have outdoor people refused to post it. RKO Circuits to Show Feature Films of Pathe, Columbia and Universal (Special to the Herald-World) NEW YORK, Oct. 16.— Jules Levy,. general manager of the RKO booking department, has announced that all key cities of the RKO circuit are to show, in addition to pictures made by Radio, those produced by Columbia, Universal and Pathe. This program will in- clude 20 important feature productions. Levy, who has just returned from Holly- wood, says the forthcoming product for RKO houses will include pictures by 16 prominent directors. These represent the work of 21,000 actors, players, dancers, supernumeraries, me- chanics, artisans and technicians. Construction has been begun of the $1,000,000 RKO laboratory in Hollywood, planned by Joseph I. Schnitzer, vice president of the com- pany. It is to have a capacity of 60,000,000 feet of film a year. The new Amos 'n' Andy special, "Check and Double Check," will be released in more than 300 theatres October 24. Oklahoma Legislature to Consider State Censorship, Admission Tax in 1931 (Special to the Herald-World) OKLAHOMA CITY, Oct. 16. — A stormy session is expected in the Oklahoma legislature in January, 1931, when bills for admission tax and state 61m censorship are to be acted upon. The censorship bill provides for appointment of a state board of censors, while the other proposed law asks an admission tax which will be used to help support weak schools of the state. 26 EXHIBITORS HERALD-WORLD October 18, 1930 -BROADWAY THERE have been many labels for Hollywood, some genuine and others spurious. One, however, which is particularly suitable is Lee Marcus' "Hollywood is the bottleneck of the film industry." Out of Hollywood must come a qual- ity product that will maintain the motion picture industry in a prosperous condi- tion, says the executive vice-president of RKO Radio Pictures. Failing in that, the entire business — the producer, the distributor and the exhibitor — must suffer. But, says Marcus, the studios have not failed. They are producing many fine pictures, pictures which are box office in every respect. The production of ex- cellent subjects is no longer a problem. The real problem now, he says, is mak- ing better the poor pictures which are turned out. Exhibitors everywhere will "second" that! A * * "Here, read this !" One of the prominent film advertising executives handed me the book section of one of New York's morning dailies. He directed my attention to the adver- tising on new and current fiction. The copy for one ad in particular caught the eye' of the reader through the use of the word prostitution. "If we tried such advertising," said the executive, "we would be up to our neck in hot water. There would be a flood of letters from reformers through- out the country. The things that_ are banned in film advertising are permitted to go uncensored in other types of ad- vertising. Let the reformers get busy for a while on other industries." Some de luxe houses, in using the carving knife on overhead, have so cheapened their stageshows that one is reminded of the tank town days when the second raters were at the receiving end of what was left in Uncle Josh's garden after the luscious tomatoes had been picked for the family table. A cheaply assembled stageshow in a deluxe theatre is as inappropriate as One Eyed Connolly's attendance at a debutante's coming out party. While it may be true that a stageshow does not build attendance, especially if the picture is box office, it is just as true that a poor stageshow adds nothing to the prestige of the theatre. Only four companies have merged this week, according to dizzy rumors. Your guess is as good as any. JAY M. SHRECK. "Feet First," so 'tis said, but this case has nothing to do with cats. "Feet First" is the title of Harold Lloyd's most recent film for Paramount, and 'tis said that it should top "Safety Last" for thrills. (Samples below.) The picture will be ready for release about October 25, and will open at the Rialto. Morning stretch! Lookout belowl O Baby! What a pair of shoes. October 18, 1930 EXHIBITORS HERALD -WORLD 27 Milton Diamond to Direct Cooperative Philadelphia Musicians Return; St. Louis Settlement Is Near Music Manager Unit Compromise to Give 150 Musicians Work in Philadelphia- Tacoma Bombings Bring Protests from Associated Industries — Fox Washington Chain Closing Two Grays Harbor Houses (Special to the Herald-World) NEW YORK, Oct. 16.— Milton Diamond, attorney and legal representative in Europe for Warner Brothers, has been chosen presi- dent and general manager of the Producing Music Managers Association, Inc. The or- ganization was formed by several of the lead- ing managers, who are said to control about two-thirds of all concert bookings in the country, in an effort to develop a united ap- proach to problems confronting them. By giving Diamond powers similar to those , exercised by Will H. Hays in the film indus- try, the managers involved are seeking to in- crease the appeal of music to the public and to strengthen the financial structure of the business. In particular, an attempt will be made at cooperation with radio, motion pic- ture and electrical agencies. Milton Diamond has served as attorney in several mergers of musical agencies, and last July he assisted in bringing about the Paris agreement between the American and German film interests, concerning the disposition of patent rights. This treaty was built upon the previous merger of the German film and elec- trical interests, likewise negotiated by Dia- mond. J> Derr Believes in Quality From "Script to Screen' For Production of Hits (Special to the Herald-World) NEW YORK, Oct. 16.— Upon being inter- viewed on a "formula" for making hits, E. B. Derr, president of Pathe, said: "Remember your old copy book motto — Whatever is worth doing at all is worth do- ing well.' Add to that old saying — 'And what is not worth doing at all is best left undone' and you have a sound rule for making suc- cessful motion pictures." Adhering to this policy it is Derr's opinion that film production should be on a quality rather than quantity basis. He has said, that he would rather have star and featured play- ers on his payroll idle than at work on pro- ductions of doubtful quality. It is only when he has a story that he is sure is _ worth telling on the screen that he seems willing to set the wheels of production turning, in other words, quality from "script to screen." In the actual production of his pictures, Derr allows time for thorough workmanship. He believes that production schedules are necessary and that they should be adhered to as closely as is humanly possible. At the same time, he realizes that good pictures can not be ground out with standard factory methods. A. J. O'Keefe Moved by Pathe to L.A. Exchange (Special to the Herald-World) NEW YORK, Oct. 16.— A. J. O'Keefe, Pathe branch manager at Salt Lake City, has been transferred to the management of the Los Angeles exchange, replacing J. S. Stout, resigned. R. W. Drew, former salesman at Denver, has been promoted to succeed O'Keefe as branch manager at Salt Lake City. Harry Cohn Denies Rumor He's Leaving Columbia (Special to the Herald-World) HOLLYOOD, Oct. 16— Harry Cohn denies the report that he is leaving Columbia Pic- tures with the emphatic declaration that it is "ridiculous." (Special to the Herald-World) NEW YORK, Oct. 16. — Exhibitors and musicians in St. Louis have en- tered into another seven-day armistice, following a conference here with Joseph Weber, president of the American Federation of Musicians. The musicians demand 150 members in de luxe houses; exhibitors are holding out for 75. Termination of two strikes of musicians, each of which has lasted more than a month, was in sight today. At Philadelphia, the musicians under a com- promise contract will return to work October 24. At St. Louis, early settle- ment was awaited with the opening of peace negotiations in New York with executives of five large chains. At Tacoma the recent bombing of the Com- munity and Sunset theatres brought out state- ments by the Associated Industries of Tacoma and the Tacoma Theatre Owners Association which occupied half a page in the Daily Ledger. Another echo of operators' demands for two men in the projection booth is the closing of the two Grays Harbor theatres of Fox Wash- ington theatres, effective October 24. This will leave only two houses in Aberdeen and none in Hoquiam. At Sacramento, Cal., sympathizers of strik- ing operators were blamed for assaults upon Lowell Russell and Harold Freitas, projec- tionists. Russell was beaten and an attempt was made to stab him, he told the police. Shattering of the glass in the booth of the Creighton theatre at Fort Wayne, Ind., while the evening show was in progress, was being investigated by police on the theory that it was perpetrated by sympathizers with the op- erators' union in a move to force a new wage scale. Sometime ago patrons were run out of the theatre by stench bombs, and later the owner, threatened, obtained a court injunction to prevent molestation of the theatre. Tacoma Industries Deplore Dynamiting (Special to the Herald-World) TACOMA, Oct. 16.— Congratulating the Community theatre on its reopening following a recent bombing, the Associated Industries of Tacoma, of which J. C. Osborne is man- ager, in a newspaper announcement stated in part: "Violence in labor disputes is a bad thing, and defeats itself at any time, but when it takes a form of using dynamite, it then be- Stench Bomber? Lawyer Drops Bomb — Pew! Wins Case (Special to the Herald-World) SAN JOSE, CAL., Oct. 16.— The courtroom crowd attending the trial here of Jack Sutton, charged with dropping stench bombs in a local the- atre, got a noseful (both Bguratively and literally). During the trial, the prosecuting attorney picked up one of the bombs found in Sutton's possession. It fell from his hands to the Boor. Odors came. The crowd left. The courtroom had to be aired. After that it didn't take long to convict Sutton of the charge. He was released on $1,000 bail, pending sen- tence. He said he had been paid $10 by an unidentified man to drop the bombs in the theatre. comes a cause for all good citizens to take cognizance of. The Associated Industries in- dicts no one of this crime." And the Tacoma Theatre Owners Associa- tion, in an open letter which with the Asso- ciated Industries statement took half a page in the Tacoma Public Ledger, explains:,,,,, "At this time, we as owners and managers of neighborhood theatres wish to say that no destructive tactics will be used by us in retalia- tion against the dastardly act against the Com- munity and Sunset theatres." The statement added that a group of officials "representing organized labor in the city of Tacoma, gave the mayor assurance that their members would not participate in any violent! acts." , j:. ,. 150 Musicians Get "' "; ■» Work in Philadelphia ,f ^ (Special to the Herald-World) PHILADELPHIA, Oct. 16.— Decision !of striking musicians to return to work October 24 follows a three days' conference with the signing of a contract in which both sides made concessions. Approximately 150 men will be employed during the coming year by Warner Brothers and Fox in Philadelphia, whereas the musicians demanded that all 244 men be re-employed. The musicians have been on strike since September 11. Early Settlement Seen at St. Louis (Special to the Herald-World) ST. LOUIS, Oct. 16.— Early settlement of the dispute between the Musicians Mutual Benefit Association and the owners of motion picture theatres in St. Louis, which has re- sulted in the complete elimination of pit and stage orchestras, organists and stage shows in the Mound City since September 1, seemed close at hand when a delegation of the musi- cians departed for New York to open a: series of peace negotiations with the national heads of Publix, Warner Brothers, Loew's, Fox and Radio-Keith-Orpheum. Pending the outcome of these new confer- ences the threatened sympathetic strike of pro- jectionists and stage hands was postponed. . The threatened sympathetic strike would in- volve 350 projectionists and 300 stage workers. Blast at Picketed Theatre (Special to the Herald-World) ' ' " PORTLAND, ORE., Oct. 16.— A charge of dynamite was exploded near the rear wall of the Granada, local suburban house, one hour after the theatre closed. No damage was done to the building or its contents. Stephen Parker, the manager, has made no direct accusations but reports that his theatre has been picketed for a year. He says he has paid union wages but has refused to use two operators. 28 EXHIBITORS HERALD-WORLD October 18, 1930 Louisiana Allied Drops Attack On 60-Day First Run Protection And Confusion Over New Orleans Zoning Plan Is Ended, Though United Theatres, Inc., Objects to Being Overruled in Plea ! For 45 Days for Its Eighteen Second-Runs [By Special Correspondent to the Herald-World] MEW ORLEANS, Oct. 16. — The confusion which marked meetings between film exhibitors, distributors and the Film Board of Trade over the problems of zoning and protection, has been eliminated and it is only a matter of time now before all parties will agree to a plan which is likely to meet with the approval of the Hays office. David Palfreyman of the MP PDA offices spent a day here last weekend in conference with contending parties, and left for Dallas, expressing belief that everything will be settled by Saturday. David Palfreyman Palfreyman's task was greatly simplified by the attitude of the Louisiana Allied Association of Motion Picture Exhibitors which removed its opposition to 60 days' protection on first-run houses, and agreed to allow the first second-run house in a zone 30 days' protection, provided a clause be mserted that pro- tection begins as soon as the picture is available for that run and includes the time it plays the theatre. A n o t h e r clause, which will allow the theatre next in line to play the picture first if its predecessor does not book within the 30 days, was added. Palfreyman expressed himself as satisfied with this plan, saying it was very fair. In fact, it was the original plan, with alterations, submited by the Film Board of Trade. United Theatres Objects The only parties not satisfied at present are United Theatres, Inc., who operate eighteen second-run houses and demanded 45 days' protection on all their showings. Palfreyman said that if a fair plan is ap- proved by the Hays office it will be adopted regardless of the dissatisfaction of any one group. The plan which is said to meet with al- most general approval accepts the zoning published in the last issue of Exhibitors Herald- World and provides for 60 days' maximum protection on all first-run houses, protection starting from the time of the showing. Then on the sixty-first day the picture is available for the first of the sec- ond-run houses due to get it. Second-run protection of thirty days begins at this time and if the picture has not been played by the thirty-first day, it is released for the next house in line, whose protection of fifteen days begins immediately at the end of the thirty-first day. Should there be a third house in the zone, it may have the picture at the sixteenth day. A clause to protect distributors nrovides that houses contracting for pictures and not booking them within the protected time, must play them when the protection of the next house in line is expired. Allied Protects Committee at First Though things ended up well and Pal- freyman, when interviewed Friday, was optimistic, things didn't open up so well. The Louisiana Allied Association of Motion Picture Exhibitors began proceedings by demanding the withdrawal of the trium- virate which represented distributors and the Film Board of Trade. As the Allied group would give no reason for this ulti- matum, Palfreyman rejected it, though members of the group afterwards told cor- respondents that it was their opinion that the three in question — Joe Brown of Pathe, Jim Bryant of Metro-Goldwyn-Mayer, and N. P. Eberle of Educational, all exchange men — had proved unsatisfactory to them in their work on the protection plan. Brown, when asked shortly afterward what he thought of this ultimatum of the Allied group, said he didn't know a thing about it. Palfreyman, who settled the Kansas tangle after three months' deliberation, didn't consider the New Orleans situation so difficult. He said that most dissension arose from lack of understanding and that things were generally straightened out by explanation. He further pointed out that a certain first-run house, at present demanding only fifteen days' protection, would probably continue to do so, as it was a vaudeville house which could not afford to pay the highest rentals for films, as most of the house budget was tied up in the vaudeville acts, consequently distributors had to make up this difference in their rentals to second and third-run houses. As a result of this, protection has to be lowered, he said, so that second and third-run houses will willing to pay a larger booking rental. be Indianapolis Manager Held for Questioning in $2200 Alamo Holdup (Special to the Herald-World) INDIANAPOLIS, Oct. 16.— Maurice Mag- ers, manager of the Alamo theatre here, has been held for questioning in connection with the $2,200 robbery of the Alamo's safe. The money stolen was week-end receipts from a chain of four small houses owned by Manny Marcus, formerly of Fort Wayne, Ind. Magers was found after the robbery tied and gagged in the fan room on the second floor of the Alamo. He told police he had been kidnapped by two men who forced him to open the safe. "Flood" Forces Patrons to Leave (Special to the Herald-World) ST. LOUIS, Oct. 16.— Some per- son, with an odd idea of practical joking, entered the rest rooms of the Orpheum theatre here and turned on all the water faucets with the result that a miniature "Hood" en- sued, causing a number of patrons to leave their seats. Mrs. Mary Hart, manager of the theatre, has asked the police to search for the culprit. Warn Film Advertised To Confuse With "All Quiet" (Special to the Herald-World) COLUMBUS, Oct. 16.— P. J. Wood, business manager of the MPTO of Ohio, in a letter to the members of that organization, states that a joint protest has been received from the Universal Film company and the Better Business Bureau re- garding the manner in which some theatres are advertising a certain picture. It is claimed that a picture, origi- nally known as "The Battle of Chateau Thierry" is being sold ex- hibitors with the suggestion that it be advertised as "All Quiet on the Battle Front." Both the M P T O of Ohio and the Better Business Bureau agree that this is intentionally mis- leading advertising. In the last issue of EXHIBITORS HERALD-WORLD, it was stated that the Universal Sim was being ex- ploited in this manner. What was meant was that a 61m was being ex- ploited in a manner which confused it with the Universal picture, "All Quiet on the Western Front." New Technicolor Lens Adds Detail To Film: Kalmus (Special to the Herald-World) NEW YORK, Oct. 16.— Dr. Herbert T. Kalmus, president of Technicolor, has an- nounced the perfection of a new lens for Technicolor cameras, the result of 16 years of experimental work, which is said to widen the field of sharp focus and bring into back- grounds definitions not possible before. The new lens is understood to be responsible for the improvement of color work in recent Technicolor pictures. "Lens designing is one of the most difficult problems known to science," said Dr. Kalmus. "In order to obtain proper lenses for Tech- nicolor photography we have found it neces- sary to organize our own staff of scientists who could concentrate for years, if necessary, on one minute problem." The executive pointed out that the first Technicolor lens was designed by the experts of the research stafif a dozen years ago. Since that time constant improvement has been sought. "The result," he said, "is the new Techni- color lens which, as demonstrated by current pictures, marks a tremendous advance in Technicolor photography." it War Nurse" to Supplant "The Big House" Oct. 23 At the Astor Theatre (Special to the Herald-World) NEW YORK, Oct. 16.— After a Broadway run of four months, "The Big House," M G M prison picture which opened on June 24, is scheduled to be supplanted at the Astor the- atre by "War Nurse" on October 23. This production mark3 the second M G M directorial vehicle for Selwyn, and is the result of a six months stay in Hollywood. Dialog was written by Becky Gardiner and Joe Farnham from the novel, which narrates the experiences of volunteer nurses in the world war. Present plans, it is understood, call for Selwyn to divide his time between the stage and screen. He will return to Hollywood in November to begin preparations for a new picture. October 18, 1930 EXHIBITORS HERALD -WORLD 2V W. E. Branson Appointed Assistant to Pathe Sales Manager at Home Office (Special to the Herald-World) NEW YORK, Oct. 16.— W. E. Branson, formerly branch manager in St. Louis for Pathe, has been appointed assistant to the sales manager at the home office, under E. J. O'Leary, general sales manager. Branson has been connected with the Pathe sales organiza- tion since his gradua- tion from the Uni- versity of Nebraska. In 1929 he was made branch manager of the Des Moines office and was instrumental in bringing that ex- change to second place in the list of Pathe exchanges in the country. In January of this year, he re- ceived another promotion, to the position of branch manager in St. Louis, followed by this latest recognition of his ability. O'Leary's executive staff now includes the following: John F. McAloon and Branson, assistants to the general sales manager; E. L. McEvoy, Eastern division sales manager; W. E. Callaway, sales manager for Southern division; H. S. Lorch, Midwestern division manager of sales, and J. H. Mclntyre, West- ern division. Walter E. Branson A. C: Fuller Re-elected President of National Better Business Bureau (Special to the Herald-World) NEW YORK, Oct. 16.— A. C. Fuller of Hartford, Conn., president of the Fuller Brush Company, was re-elected president of the National Better Business Bureau at the annual meeting here. C. W. Banta, vice president of the Bank of America, New York, was re-elected secretary and treas- urer. H. C. Osborn, president of the Ameri- can Multigraph Company, Cleveland, was named vice president, succeeding William A. Hart. Hart, who is director of adver- tising for the E. I. du Pont de Nemours and Company of Wilmington, Del., has taken a position on the board of directors. Edward L. Greene, general manager, in his summary report, points out that the National Better Business Bureau is aiding industrial groups to "act in their own be- half to eliminate unfair practices through a system of self regulation." Sales Magazine Runs Herald-World Review Of Picture Industry An article on business aspects of the motion picture industry, the data for which compiled by Exhibitors Herald-World, ap- pears in the annual fall reference number of Sales Management, published this month in New York. Items discussed in the survey by the Herald-World include volume of business, products consumed, capital invested, number of persons employed, sound-equipped and silent theatres, trend of the industry, out- standing books of the year, sources of film information and leading trade associations. The reference issue of Sales Management contains 376 pages. It gives a summary of the production, distribution and marketing conditions in all leading industries. It is pub- lished by Sales Management, Inc. Better Theatres Fall Buyers Number V_^ ONTAINING the most complete and reli- able directories of the motion picture theatre equipment business ever published, this section of the next issue of the HERALD-WORLD will raise even higher those superior standards which its predecessors set in the motion picture trade paper field. THE EQUIPMENT INDEX • THEATRE ARCHITECTS WHO'S WHO • • THEATRE SUPPLY DEALERS These special departments alone will contain nearly 60 pages of data describing the products that the motion picture theatre uses, naming the firms who make and distribute them, their officials and addresses, listing the architects who are specialists in the designing of the modern theatre building— all this information compiled and recompiled, checked and double-checked fey the Better Theatres organization. Added to these directories will be EDITORIAL FEATURES selected for their timeliness, their practical helpfulness and stimulation, articles, pictures, drawings and plans emphasizing Better Theatres' proven character as a medium of instruction and source of ideas for all concerned in the motion picture theatre. The New Lighting Technique. . . The Real Situation in Business and Construction. . . Estimating Your Acoustical Treatment Costs. . . Recent Creations in Theatre Design. . . Architectural Discussions. . . Technical Departments — these and a host of other features will be included in this section of more than 125 pages. With the October 25th issue of the HERALD- WORLD, the Fall Buyers Number of Better Theatres — mirror of the theatre and equipment world Labor Situation Will Be Aired On Floor of MPTO A Meeting Adoption of New Standard Exhibition Contract Considered Likely at Philadelphia Gathering November 10-12 — Patrick Hurley, Hays and Eastman Expected to Attend (Special to the Herald-World) NEW YORK, Oct. 16.— The labor situation which has developed through the introduction of talking pictures will be one of the primary subjects for discussion at the annual convention of the Motion Picture Theatre Owners of America, which will be held at the Benjamin Franklin hotel in Philadelphia November 10, 11 and 12. Labor demands on theatres for the em- ployment of musicians and additional pro- jectionists will be two phases of this situation to be brought to the floor of the convention. Definite action will be taken, it is thought, on the new standard exhibi- tion contract and arbitration regula- tions which were drafted at the 5-5-5 conference held in Atlantic City early this summer. This meeting was at- tended by representatives of distribu- tors, Allied States Association, the M P T O A and the affiliated theatres. M. A. Lightman, president of the M P T O A, will discuss the contract from the standpoint of the exhibitor, and it is ex- pected that Sidney R. Kent, who was chair- man of the drafting committee, will present the views of the distributor. Leaders are confident that the contract as drafted will be adopted. Secretary of War Invited Final plans for the convention are being discussed today in Philadelphia at the offices of Jay Emanuel, national treasurer and general chairman of the national com- mittee division of the convention. Mike O'Toole of national headquarters here left yesterday to attend the conference. Leaders of American government and industry are expected to address the con- vention, among them being Patrick Hurley, secretary of war, who has been invited to attend the banquet on Armistice night. Expect Hays and Eastman Will H. Hays and George Eastman are expected to attend the banquet or one of the sessions. Producers have promised that every effort will be made to have lead- ing stars and directors present. In addition to Emanuel, those in charge of convention arrangements are: Lew Pizor, general chairman of the Penn- sylvania committee. Senator Frank J. Harris, chairman of the Western Pennsylvania committee. Abe Einstein of the Warner-Stanley the- atres, chairman of publicity. David Barrist, vice chairman of publicity. It is expected that General W. W. At- terbury of the Pennsylvania railroad will speak on "Service to the Community." Hotel reservations should be sent imme- diately to the Benjamin Franklin hotel, or to Mike O'Toole, Motion Picture Theatre Owners of America, 1600 Broadway, New York City. Takes Complete Charge of Building DETROIT. — William Raynor, managing director of the Detroit Fox theatre, has been given com- plete charge of the Fox theatre building. 30 EXHIBITORS HERALD-WORLD October 18, 1930 Five Are Elected to Fox Film Board; New Qeneral Theatres Issue * Name Murray W . Dodge, Charles B. Stuart, W. S. Ingold, J. L. Kuser and Dryden Kuser, All High in Financial Circles (Special to the Herald-World) NEW YORK, Oct. 16. — A vital step in the financial reorganization of Fox Film Corporation is believed to have been taken with the elec- tion to the board of directors of five men ranking high in financial circles of New York. 'T'HE new directors are Murray W. Dodge, ■*■ vice president of the Chase Securities Company; Charles B. Smart, vice president of Halsey, Stuart & Company; W. S. Ingold, of Pynchon & Company; J. L. Kuser and Dryden Kuser. New General Theatres Issue At the same time, the board approved a plan by which the present outstanding stock of General Theatres Corporation, paying no dividends, is to be retired, and one share of preferred stock paying $3 annually and two shares of common stock are to be issued for every three outstanding shares of General Theatres. General Theatres Corporation is the holding company for Fox Film, to which William Fox's holdings of 500,101 shares of B stock, together with the entire 100,000 shares of Fox Theatres Corporation stock, were sold for about $16,000,000 last May. Thej new issue of preferred will be con- vertible into common on a basis of four-fifths of a share for each preferred share, subject to redemption at $52.50 a share. The inten- tion stated is to inaugurate dividends imme- diately at the rate of 75 cents quarterly. Out- standing capital after reclassification will equal 949,318 shares of three dollar converti- ble preferred and 1,898,637 shares of common. Financial Solution Seen A sharp break on the exchange of Fox Film to 29 last week reflected the market's unsettle- ment over the urgent financial obligations of the company, including a note of $55,000,000 due in April, 1931. The election to the board of the banking representatives is understood to pave the way for the solution of immediate financial prob- lems. On the Chicago exchange early Tuesday General Theatres Equipment shares dropped to \7]/2, but climbed back rapidly to a gain of 3}4 points as the first reports of the new plans were heard. The definite an- nouncement came after the market closed. A. T. & T. Earnings Are $2.55 a Share During Third Quarter of Year (Special to the Herald-World) NEW YORK, Oct. 16.— The American Tele- phone and Telegraph Company has reported net earnings of $41,728,949 for the third quarter, equivalent to $2.55 a share. This figure is based on the 16,323,854 shares out- standing. In the second quarter the company earned $2.77 on 14,987,506 shares. Earnings for the third quarter of 1929 were $3.10 a share. For the nine months ended September 30, 1930, the company shows a net of $8.13 a share; compared to $9.24 for the corresponding period of 1929. Blast on Pathe Location Results in 11 Casualties (Special to the Herald-World) HOLLYWOOD, Oct. 16.— The Pathe com- pany, shooting "The Painted Desert," re- turned to Hollywood today with 11 casualties. The injuries were caused by an explosion Sat- urday. Nitroglycerine was set off in the last scene of the picture. It is likely that another director will be named to replace Howard Higgin, whose ankle was broken. General Electric Earns $1.47 a Share for First 9 Months of This Year (Special to the Herald-World) NEW YORK, Oct. 16.— Report of the earn- ings of General Electric for the first nine months of 1930 shows a net profit of $42,- 518,708 on common stock, or $1.47 a share. The company earned $1.66 a share for the same period last year. Orders received during the first nine months of this year, according to Gerard Swope, president, amounted to $267;651,832, as against $337,404,470 for the first three-quarters of 1929. The report reveals that the differ- ence between the two nine-months periods in sales is not so great, with $287,886,541 for the first nine months of this year, compared to $301,812,808 for the corresponding period of 1929. Swope explained that because of the trans- fer of the radio receiving set and tube busi- ness orders received, sales billed for net in- come this year do not inslude radio sets and tubes. Income received is included in "other income." RKO Buys U. S. Rights On English Production (Special to the Herald-World) NEW YORK, Oct. 16.— R K O Radio Pic- tures has acquired the American distribution rights to "The W Plan," a British Interna- tional production adapted from Graham Seton's novel of the same title. Captain Harold Auten, managing director in this country for British International, acted for the latter company in the negotiations with RKO. Joseph I. Schnitzer, president of the American company, pointed out in making the announcement that foreign pictures may ex- pect a cordial reception from American dis- tributors when they possess real merit. Fox May Buy House (Special to the Herald-World) SAN ANTONIO, TEX., Oct. 16.— Accord- ing to local press reports, the William Fox theatre chain is nowneg otiating for a house in the Alamo City. None of the San Antonio theatres are for sale at present, although there are several good sites open that would make a fine location for a theatre. SECURITIES PRICE RANGE Week Ending October 15 (Special to the Herald-World) NEW YORK, Oct. 16.— The week-end's pressure that sent 150 issues to new lows for the year was lightened this week with a movement to higher prices in which amuse- ment stocks shared, a satisfactory earnings statement by A. T. & T. for the third quarter and the nine months being NEW YORK STOCK MARKET Sales American Seating 800 Bruswick-Balke-Collender 5,300 Celotex 11,500 Do ctfs 900 Do pfd. - 150 Consolidated Film _ 10,200 Do. pfd. _ - 5,000 Eastman Kodak _ _ 41,100 Do. pfd. _.._ _ 130 Electric Storage Battery 3,500 Fox Film "A" 360,700 Gen. Theatre Equipment 129,000 Keith Albee Orpheum. pfd 500 Loew's, Inc 211,400 Do. pfd. ww 700 Do. pfd. xw.._ 1.000 Metro-Goldwyn-Mayer, pfd 1,100 Mohawk Carpet 2,800 Paramount 108.400 Pathe Exchange 7,300 Do. "A" 4,000 Radio Corporation 497,300 Do. pfd. "A" _ „ 800 Do. p/d "B"_ 5,000 High 7% 14 10 10 28 15 18% 195% 130 67 42% 25% 102 66% 105 97% 26% 16 51% 3% 25% 50% 61% Low 7 12% ft 25 12% 16% 183% 129 56 29% 17% 100 51 103 97% 25 15 46% 3 6% 21% 48% 55% Close 7% IS 9% 9% 25 IS 17 195 130 56 38% 24% 102 56% 103 97%. 25 15 49 3% 6% 24% 50% 61% a factor. A. T. & T. was up 3^ points in Tuesday's trad- ing, Eastman Kodak 6, General Electric 1%, Radio %, and Westinghouse Manufacturing 2%, while Warner Brothers was off \%. The summary for the past week follows : Sales Radio Keith Orpheum 414,400 Shubert Theatres 2,800 Universal Pic 1st pfd 52 Warner Brothers 271,300 Do. pfd 500 CHICAGO STOCK MARKET Gen. Theat. Inc :.-. 4,510 Marks Brothers cvt p 185 Morgan Litho 2,300 U. S. Gypsum 6,600 Do. pfd 10 NEW YORK CURB Columbia Pictures - 3,000 Do. cvt - 500 Cons. Theat 200 Fox Theatres 21,900 Loew's rts 500 Do. war 2,900 National Screen - 1,000 Sentry Safety ~ 1.000 Technicolor, Inc 3,300 Trans-Lux 4,000 U. S. Gypsum 100 High Low Close 24%, 17% 9% 21% 11 10 50 50 50 21% 16 17% 38 36 38 25% 15 22% 7% 6% 7% 8% 6 8% 40 37% 40 120 120 120 31 30% 30% 28% 3i 27% •? 2 2 7% 24% 6% 7 20 23 9% 24% 6% 20% 6% 23 2% 2 2 14% 7% 12% 12% 5% 6% 38% 38% 38% October 18, 1930 EXHIBITORS HERALD -WORLD 31 w Film News in Pictures PICTORIAL SECTION Stories Told by the Camera Back after a great vacation in Europe. Buster1 Keaton and his wife (Natalie Talmadge) snapped by the M G M cameraman on their return. Buster's last M G M film was "Doughboys." French aces visit studioland. Major Dieu- donne Coste and Lieutenant Maurice Bellonte, who were guests of the young executive, Carl Laemmle, Jr., at the stu- dios in Universal City. Hal Wallis, co-production executive at the First National studios, with his wife, Louise Fazenda, snapped at the Grand Central station. Hie next day they sailed for Europe. 1 No. These are not doll houses, but the houses on the main street of Osage, Oklahoma, in model form, the main street of which is being constructed in California for the filming of Edna Ferber's novel, "Cimarron." Max Ree, art director for Radio Pictures, is shown with his handiwork. The street will be 1,000 feet long. In idle moments, between times when the cameras are taking a rest, gracious Elsie Ferguson amuses herself at the piano, and we should imagine it would be delightful just to sit and watch beautiful fingers flutter across the keys. She recently completed "Scarlet Pages," a picture for First National. :v2 EXHIBITORS HERALD -WORLD October 18, 1930 HnskXI f 9 r" p. Pi t * P.. 1 Si t \ -» ',, It . ra$ 1. J» Ail »' "'if ' £4 - . . *♦■! R . i ' \- g^^ : _=. ■^"«. *2«^*:---a*«^ ... loJtfelir'--i i^- ■ ■' ~ ■ . ... iM^^MPiltt • s « 7 -e © to n i ' «B 20 2' 22 23 24 25 26 27 28 29 30 31 » Far out in the wilderness, by a little cabin, where sunlight casts checkered shadows upon a carpet that is deep and soft, and where great pines grow high and polish the stars at night, and where sometimes danger lurks — this was the setting for that picture of the outdoors, which has recently been completed by First National, entitled, "The Girl of the Golden West," and starring Ann Harding and James Rennie. We can imagine a lot more comfortable ways of staging an endurance contest, but charming Dorothy Jordan, lovely MGM star, seems to find it conducive to deep thought. She is seen in "Min and Bill." Just one of the many "accoutrements" necessary to the filming of a picture. Allan Crosland uses an electrically amplified loud speaker while directing the mass scenes in Warner Brothers "Captain Thunder." We'll tell you at the start that the steed upon which this bold and fearless "bandit" is seated has four legs. They say pictures don't lie, but in this case — well, the bandit is Dorothy Knapp, and Bob Carney and Si Wills are the victims of this "Holding Up Four of a Kind" in between scenes of the play. All three are featured in Pathe's Western bur- lesque, "Under a Cock-Eyed Moon," which Wallace Fox is directing. October 18, 1930 EXHIBITORS HERALD -WORLD 33 Long, long ago, long, long ago. Those old "bikes" had some wheel base, didn't they? Irene Dunne, who plays in Radio Pictures ''Cimarron," takes her first lessons in riding the 1889 "vintage." A jolly moment in a picture that is full of thrills, and clanging bells, and smoke and water. But, as in all things, there are moments of fun. Tiffany has completed the sound version of "The Third Alarm," that old story that thrilled them through and through years ago, when the old Essanay studio in Chicago did the work. Here are James Hall, Paul Hurst and Hobart Bosworth, with some of their crew. This looks like the calm before a storm, but perhaps it won't seem that way when sound enters in. Charlotte Greenwood, the "recipient" of the vase (actions would indicate that, we should judge) may be thinking that it is a shame to waste a perfectly good vase, but Wilfred Lucas seems quite intent upon his target. They both appear in the new Edu- cational Tuxedo Comedy, with the beatific title, "Love Your Neighbor." Little efforts like this are what build muscle. At least, that's what Kane Richmond, the star of Universal's series, "The Leather Pushers," thinks. A half hour a day of this helps to pack a mean wallop. 34 EXHIBITORS HERALD -WORLD October 18, 1930 Erpi Keeps Parts Worth Half Million Available in 39 Branches But with 95,000 Shows Weekly on Western Electric Sound Systems, Interruptions Average Less Than One Per Theatre Annually (Special to the Herald-World) NEW YORK. Oct. 16. — Some particularly interesting facts and figures relative to the organization and performance of the service department of Erpi in the United States reveal among other things that parts valued at $500,000 are always available for emergencies in 39 branch offices throughout the country. "THE technical staff is composed of 600 -*■ persons, with 160 handling tne clerical end. The country is divided into 13 divi- sions, 46 districts and 280 territories. Western Electric sound systems at present give 95,000 shows weekly, with standard of efficiency attained result- ing in an average of less than one in- terruption per theatre annually. More detail in this connection shows that in service given from over 300 points, on January 1, 1929, the record was one interruption in 200 shows; on the same date in 1930, one interruption in 600 shows; and on October 1, 1930, one in 1,600 shows. Total installations of the sound system have reached the figure of 4,763, of which 4,501 are theatre installations. Three thou- sand service calls are made- per week, and 300 technical inspection calls in the same period. It is estimated that the service depart- ment technical staff travels 100,000 miles weekly, averaging 360 miles per territory, and that approximately two emergency calls are answered monthly by airplane. An average of 22 minutes is required to Installations Grow In Spain and Brazil (Special to the Herald-World j NEW YORK, Oct. 16. — With Western Electric installations show- ing an increase of four, from 19 to 23, in Brazil, and from 25 to 32 in Spain, the world total has reached the figure of 6,870, according to the latest report. Of this number, 4,549 are in the United States and 2,321 in the for- eign field. answer emergency calls for the entire greater New York area, and one and one- half hours for the whole country. September Is Big Month for Studios in Berlin; Over-Production Feared Now 12 Out of 13 Producing Plants Kept Busy — Americans Coming in — Emil Jannings to Make New Talker for UFA [By Berlin Correspondent of the Herald-World] BERLIN, Oct. 6 (By Mail). — There is great activity in the Berlin sound studios. Twelve of the thirteen studios were occupied in September, and of the 338 studio-working-days of the month only 61 were idle. THE four Tofa studios are now being equipped for sound production. The six Staaken studios are still closed. There is no scarcity of German talkies now. Producers are beginning to fear that the market may get oversupplied and shorter runs may reduce the profits. Mostly Domestic Pictures Mostly domestic pictures are running. Americans are beginning to appear on the screen. "Halleluja!" had a splendid reception and was enthusiastically praised by critics. A French picture with the original dialogue, "Lous les toits de Paris," a Rene Clair pro- duction, has been held over six weeks in one Berlin theatre and in another West End house patrons seeking admission began to riot and a police force had to restore order. The cooler season has brought better at- • ndance, but it is still below last year's. The -lowing unemployment makes itself felt, espe- cially in smaller halls. Jannings with Ufa Again Jannings has been signed for one more Ufa picture. His first talkie, "The Blue Angel," draws crowds in every European country. The second one, "The Darling of the Gods," will have its Berlin premiere on October 13. Herr Jannings is now on tour with a the- atrical company, appearing in two German plays in 15 Continental towns, including Buda- pest, Prague, Amsterdam, the Hague, Antwerp and Brussels. 3 Sound Newsreels There are now three sound-newsreels run- ning in Germany : Fox Movietone, the Ufa and the Emelka-News. The government al- lows all the topicals reduced entertainment tax, if their educating value is certified by the Lamve Committee, but such a certificate has in no case been granted yet. Warners Seek Stage To Produce "Illicie' (Special to the Herald-World) NEW YORK, Oct. 16.— Warner Brothers is reported to be seeking a theatre for the stage production of "Illicit," the play which is now being completed as a Vitaphone special. The usual procedure of first producing a play on the stage and then on the screen was disregarded by Warners in this case. Fox Hollywood Robbed In Portland; Loot Is $250 (Special to the Herald-World) PORTLAND, ORE., Oct. 16.— The box office of the Fox Hollywood, local suburban house, was robbed of $250 by a well-dressed youth who held up the cashier shortly before closing time "CHIC" CHATS WE understand that Mary Garden, opera singer, has expressed the belief that grand opera is doomed by the advance of sound films, particularly with the expected ad- dition of three dimensional photography. That is in line with something with reference to the legitimate stage we have said before. It seems very likely that rather than talking mo- tion pictures spelling the end of grand opera, they will serve to educate a new group of the public to the enjoyment of productions on the living operatic stage. It seems no more likely that motion pic- tures will "kill" opera than that the radio will destroy all desire on the part of a certain class of the population to hear concert stars in person. An extremely reasonable idea has been voiced to the effect that the hardships inflicted upon musicians by the introduction of sound apparatus in the picture houses might not have been so severe if reasons for economy had not been so pressing within re- cent months. The return of the musicians to the theatre, it is said, is entirely a possibility with the approach of a new wave of prosper- ity. There is no need for any conflict be- tween the legitimate and talking pictures, since a picture always will remain a picture, though the introduction of talking has made it clearer, more complete and finer in every way than it has ever been before. AAA William Brandt, for many long years con- nected with the industry as exhibitor and otherwise, recently purchased a group of the- atres in and about New York for the showing of legitimate plays. Now, we see, he has booked Pathe features of the 1930-31 product for exhibition in his circuit of houses on Sun- days. It's a great box office idea, but the real answer is : Once a picture man, always a picture man! AAA The other day something happened at one of the Broadway picture houses which turned out to be amusing enough, but might well have developed into a serious situation. An individual, apparently unknown, informed police headquarters that a riot, with gun play as an added feature, was in the process of happening at this particular theatre. Commis- sioner Mulrooney's efficient "finest" immedi- ately responded to the extent of about 25 patrolmen armed for riot duty, several am- bulances and all the other paraphernalia neces- sary to the quelling of a disturbance. On their arrival, they discovered it was just a false alarm, otherwise known as a practical joke. Hanging is rather a too decent method for the disposal of this particular brand of ornery human animal ! AAA Fox Theatres Corporation does believe in the box office value of vaudeville as an added attraction to the feature picture after all. Within the next two weeks, four Brooklyn houses on the circuit will install the stage acts. Without any connection whatever with Fox or any other chain, may it be said that a good vaudeville bill will help a feature picture, but that a poor presentation is apt to keep people away who might otherwise be excellent word of mouth advertising for both film and the house showing it. We believe that most folk would rather see a good picture without vaudeville than a fair picture with fair vaude- ville. "CHIC" AARONSON. Eugene Emmick Injured (Special to the Herald-World) SAN FRANCISCO.— Eugene H. Emmick. president of the Golden State Theatre & Realty Corporation, operating a chain of houses in this city and in Northern California, received concussion of the brain and severe lacerations in an automobile accident near Lawnsdale. October 18, 1930 EXHIBITORS HERALD-WORLD 35 Quick Police Work Gets Back Most of Stolen House Cash (Special to the Herald-World) PHILADELPHIA, Oct. 16.— Four armed bandits daringly entered the Stanton theatre here on last Saturday evening, while thou- sands of people were passing on the street, held up the manager and a girl cashier and escaped with $1,925.00 in cash which they took from a small safe. Within an hour and a half after the robbery, police had arrested two of the men and recovered practically all of the stolen money, and started a search for the two who escaped. The men drove up to the theatre in a taxi- cab, walked up to the ticket window, paid for admission and entered the theatre with other patrons. While the men stood near the office door, Miss Margaret Creed, cashier, left the ticket office with about $150 in her hand and walked up the stairs into the office of L. B. Graves, manager. The four men with drawn guns followed her into the office and closed the door. One of the men relieved Miss Creed of the $150 in her hand, walked over to the office safe and scooped the cash from it while his companions covered the manager and the cashier. The robbers then walked quietly out of the theatre, mingled with the crowds on Market street and disappeared. World Premiere Goes To Detroit for M G M's Three Dimension Film (Special to the Herald-World) DETROIT, Oct. 16.— The world premiere of M G M's "Billy the Kid," the picture filmed by the new Realife process, will take place tomorrow night at the Paramount theatre here. A new magnascope screen has been installed in the theatre to enable the film to be shown in its full width, height and depth, for the filming of the picture with a special wide- angle camera makes this necessary. Big 4 Vice President Back from Europe Trip (Special to the Herald-World) NEW YORK, Oct. 16.— Following a month in Europe on behalf of Big 4 product, C. A. Stimson, vice president of the producing com- pany which specializes in Westerns, arrived here last Monday. In addition to making arrangements for dis- tribution, Stimson completed a general survey of screen conditions abroad, particularly in respect to the marketing of Western pictures. Fire Prevention Trophy Awarded to F N Exchange (Special to the Herald-World) CHARLOTTE, N. C, Oct. 16.— In examina- tions held here by the fire department for measures maintained for the prevention of fires in film buildings, the First National film exchange was awarded the silver loving cup for 1930. Thirty-two exchanges competed for the silver trophy. Big Features Rights Sells Sono Art About Louisville (Special to the Herald-World) LOUISVILLE, Oct. 16.— Big Features Rights Corporation, distributing firm here, has contracted for exclusive distribution of Sono Art-World Wide pictures in this ter- ritory. Budd Rogers, general sales manager for Sono Art, came here to close the deal. Columbia Gains Three Millions Over Nine Months Sales in 1929 Executives Credit Showing to Excellent Productions and Stars for Coming Season in "Superior Group" — Many Circuits Signed Since October 1 (Special to the Herald-World) NEW YORK, Oct. 16. — Columbia Pictures reports an increase in sales up to October 1, 1930, amounting to approximately $3,000,000 more than at the same date last year. Executives attribute much of the present season's success, registered in spite of supposed depressed business conditions, to the excellent lineup of productions and stars that Columbia has listed for the coming season in its Superior group. Among the circuits recently signed by the producing company for its product, a large numer of which have contracted for the Superior group since October 1, are: Greenfield Theatres and Amusement Company, Ltd., San Francisco and Hono- lulu. Coston Booking Circuit, Chicago. Midwest Theatres, Chicago. Schoenstadt & Sons. Chicago. Steine & Wicoff, Indiana. Vonderschmidt, Indiana. Griffith Amusement Co., Oklahoma. Lucas, Atlanta. Robb & Rowley, Texas. Mart Cole Theatre Chain, Texas. Schine Chain Theatres, New York Associated Theatres, Cleveland. Lefkowitz & Greenberger, Cleveland. Wilmer & Vincent Theatres, Pennsyl- vania. Century Circuit, New York. Rosenblatt Theatres, New York. Manhattan Playhouse Theatres, New York. Springer Cocalis Circuit, New York. Leo Brecher, New York. Current and forthcoming productions which are believed responsible for Colum- bia's prosperous report include: "Rain or Shine," "Arizona," "Criminal Code," "Sub- Now Nolan Must Spike Four Rumors in a Bunch! (Special to the Herald-World) NEW YORK, Oct. 16. — "Help! Help!" implores Warren Nolan, "chief director of rumors" for United Art- ists, and otherwise known as pub- licity director for that company. Nolan, who recently organized a "rumor department" to deny all ru- mors before or as they were born, reports the capture, after a terriGc chase, of another Howard Hughes story. The latter, who, as every one knows, has become famous for bis $2-a-seat showings of "Hell's Angels," is turning to the Glming of "Queer People." "Well, sir, one day a coast corre- spondent telephones Lincoln Quar- berg, publicity director of Caddo Productions, and inquires if Hughes plans to purchase United Artists, Warner's, Universal and First Na- tional, so that he may have the orig- inals of the characters in "Queer People" play themselves in the screen version. For a time this one nearly dis- rupted Nolan's "rumor department" but the "chief detector" pulled him- self together and whispered: "Make for the nearest port, captain." way Express,'1 "Brothers," and the adapta- tion of such stories as "Tol'able David," "The Lion and the Lamb," "Dirigible" and "Madonna of the Streets." Warner Creates New Zone After Acquiring S chine-Harris Houses (Special to the Herald-World) CLEVELAND, Oct. 16.— Warner Brothers Theatres, following its acquisition of a group of Schine and Harris houses in Ohio, has created a new zone to handle these houses. Phil Gleichman, formerly district manager in the Pittsburgh zone, has been appointed man- ager of the new zsne by Spyros Skouras. Headquarters will be here. The new zone will include, in addition to the Schine and Harris acquisitions, a number of theatres that were formerly supervised by the Pittsburgh office. The total number under Gleichman's direction is 25 at the present time. It is expected that this string will be increased this month. Personnel of the local zone office includes Arthur M. Brilant, who was transferred from Atlantic City to handle publicity for Ohio; Sam Blowitz, chief booker; Joe Lissauer, assistant booker; R. H. Giles, sound tech- nician; James P. Faughnan, contact manager; Frank N. Phelps, George Lynch and George Riester, district managers. Duncan A, Dobie, Jr., Elected Publisher of Two Film Magazines (Special to the Herald-World) NEW YORK, Oct. 16.— Duncan A. Dobie, Jr., has been elected publisher of "Motion Picture Magazine" and "Motion Picture Classic." This announcement is made by Motion Picture Publications, Inc. Dobie has been associated with the pub- lishing company in executive capacities for 16 years, his first position being in the ad- vertising department. Bandit Ties Up Four, Fires One Shot, Flees (Special to the Herald-World) SHREVEPORT, LA, Oct. 16.— After cap- turing three negro porters and A. J. Voight, building engineer, wiring their hands and feet together and placing adhesive tape over their mouths, a lone bandit, about 35, made an un- successful attempt to hold up the Strand the- atre in the heart of the downtown section here today. The bandit fired one shot at Harry Ehrlich, veteran theatre man and vice president of the theatre, when Ehrlich re- fused to open the safe. The shot missed Ehrlich and embedded itself in the wall. The robber escaped by running down an alley. No money was obtained. 36 EXHIBITORS HERALD-WORLD October 18, 1930 Tiffany Studios Running at Fast Pace Upon 1930*31 Product Phil Goldstone Speeds Things Up — "The Third Alarm" and Cruze's "She Got What She Wanted" Already Done — Start on "Aloha" [By Special Correspondent to the Herald-World] NEW YORK, Oct. 16.— Under the leadership of Phil Goldstone, chief studio executive for Tiffany, the film plant is understood to be run- ning a fast pace on the 1930-31 program. "The Third Alarm," first Tiffany super production, with James Hall, Hobart Bosworth, Anita Louise and Mary Doran ; and James Cruze's first special for the company, "She Got What She Wanted," featuring Betty Compson and Lee Tracy, are already finished. Phil Goldstone PRODUCTION work has begun on "Aloha," South Sea story written and directed by Al Rogell, with a cast including Ben Lyon, Raquel Torres, Robert Ede- son, Thelma Todd and others. A sec- ond feature under way is "The Single Sin," an original screen story by A. P. Younger. The cast is headed by June Collyer, star of "Extravagance," with James Mulhall and Doris Kenyon featured in the sup- port. Phil Rosen is directing. The second special to be produced before the megaphone of James Cruze is expected to go into produc- tion shortly. James Whale, prominent English director of "Journey's End" and "Hell's Angels," is now conferring with Grant L. Cook, executive vice president, and Phil Goldstone, on his second Tiffany production, as yet undecided. Second Witwer Almost Done The final stages of production on the sec- ond of the series of H. C. Witwer "Classics in Slang." are being completed under the direction of Frank Strayer, with Paul Hurst in the lead. Another set is being devoted to the Tiffany Talking Chimps, now at work on "The Little Divorcee," under Sig Neufeld's direction. The latest of the Westerns to enter production is "The Mid- night Stage," the second of the Rex Lease vehicles, directed by Richard Thorpe. By reason of the pressure of production work at the Tiffany plant, Al Mannon and Lou Lewyn, co-producers of the "Voice of Hollywood" series, are making this short subject at the Tec Art studios. Over 1000 Pledges Given To Protest Sunday Shows (Special to the Herald-World) KINGMAN, KAS., Oct. 16.— Delegates to the Southwestern Kansas conference of the Methodist Episcopal church went on record as opposed to Sunday shows during its ses- sions here last week. More than 1,000 mem- bers, ministers and laymen, adopted a resolu- tion protesting against Sunday opening of theatres and pledged their vote against such a move. Rejects Repeal Petition (Special to the Herald-World) GREENVILLE, MISS., Oct. 16.— The city council rejected a petition, signed by 300 per- sons, asking that the blue law ordinance be amended so as to make legal the operation of theatres between 1 and 7 p. m. on Sundays. See 111 Omen in Measure (Special to the Herald- World) SAN FRANCISCO, Oct. 16.— California theatre interests have taken the stand that the proposed Sunday closing of barber shops may be the beginning of a blue law reign in the state and are cooperating with the Anti-Blue Law Committee of California in fighting the measure. The measure exempts charitable and recrea- tional activities, including theatres. It will be voted on in November. Mayor Refuses to Act (Special to the Herald-World) READING, PA., Oct. 16.— The Ministerial Association has called a halt on its efforts to outlaw Sunday films here, following the re- fusal of Mayor J. H. Stump, Socialist mayor, to sanction the movement. A petition signed by 5,000 citizens was pre- sented to the mayor, with the request that he order theatres to close on Sundays. The mayor took the stand, however, that as long as the performances were held as benefits for military organizations he was unable to act. British Film Is Held Over for Extended Run At Dictate of Box Office (Special to the Herald-World) NEW YORK, Oct. 16.— "Atlantic," E. A. Dupont's latest talking production, has been held over for an extended run at the George M. Cohan theatre, where Harold Auten is supervising the showing of the product of British International Pictures. Unusual box office response is responsible for the decision to extend the picture, orig- inally scheduled for one week. "Atlantic" is the screen adaptation of Ernest Raymond's play, "The Berg," which is shortly to be produced on the New York stage by David Belasco. Cincinnati Music Hall To Show "Noah's Ark" (Special to the Herald-World) CINCINNATI, Oct. 16.— Local exhibi- tors are now facing a new source of com- petition. Music Hall, with one of the larg- est auditoriums in the city, is being wired for sound and will open late this month with "Noah's Ark," which will be free to the public. The picture will be sponsored by a group of prominent business men. The purpose of the exhibition is stated as being "to help subdue the present wave of crime." John J. Behle is the manager of Music Hall. it ff First Time I Missed,' Writes Yegg Who Failed (Special to the Herald-World) SAN FRANCISCO, Oct. 18.— When Alex- ander Coby, manager of the Roosevelt theatre here, entered his office one morning a few days ago he found the door of the safe twisted and askew but still tightly locked. Scrawled in the dust on top of the safe was a message which told the story. It said : "First time I missed." "Makin' Whoopee" at $100 a Stanza Now (Special to the Herald-World) NEW YORK, Oct. 16.— Eddie Can- tor of 'Whoopee" fame is calling for help. He says he is badly in need of new stanzas for his comedy song bit "Makin' Whoopee," and consequently is paying $100 for new and suitable choruses to his ditty. During the New Amsterdam theatre stage run of the Ziegfeld show here, Cantor used 28 verses at one time or another. For the screen version he used the origi- nal melody, with one of the old verses and three new choruses. Ac- cording to the comedian, writing these rhymes is simpler than working on limericks. Suggestions for new verses are to be sent to him in care of the Samuel Goldwyn offices here, and if they are accepted he promises checks by return mail. U Starts Multilingual Production in 2 Weeks On " Boudoir Diploma?' Await Arrival of Foreign Actors to Make Film in Three Languages (Special to the Herald-World) NEW YORK, Oct. 16.— Following the arrival in about two weeks of a number of foreign stars, Universal will begin work on the multilingual production of "The Beudoir Diplomat." Spanish, German and French ver- sions of the picture will be made under the general supervision of Carl Laemmle, Jr., production manager. Arthur Gregor, Argentine director, will handle the Spanish version, with Baltaser Fernandez Cue doing the adaptation. Fausto Rocha, Spanish legitimate actor, is on his way from Argentina, where he has just completed a stage engagement, to play the lead, and Amelia Senisterra, Latin American star, will arrive on the Coast in time to take an impor- tant role in the film. So far Andres de Segurola, who played in Universal's Spanish version of "The Cat Creeps," is the only other signed. The German adaptation is to be written by Dr. E. Redlich, with Ernst Laemmle handling the direction. Olga Tschechova, European stage star, will enact the leading role, and Johannes Riemann of Berlin is scheduled for the part of the "Baron Valmi" of the story. Tala Birrell and J. Tiedtke are to appear prominently in the cast. Much attention is being given the French production, to be directed by Marcel de Sano. Andree Deterling, young Parisian authoress, will do the French dialog and adaptation, and Ivan Petrovich will play the amorous "Baron Valmi." Arlette Marchal is to portray the feminine lead opposite him, and Tania Fedor of the Comedie Francaise has been given the only other role as yet assigned. Henry P. Brunet Back From European Visit (Special to the Herald-World) NEW YORK, Oct. 16.— Following a two months tour of Columbia Pictures' European offices, where he adapted to foreign use the accounting ana distributing system used by the company in America, Henry P. Brunet, man- ager of exchange operations, has returned. The visit to London, Paris and Berlin was brought about in keeping with the producing company's policy of foreign expansion. Bru- net has been associated with the work of these departments for several companies. «,\o cVt9 re*0* co-^bX°° iO<*6 ,cO*e' »Yx<^ \t» *\\© f*e° c r a f i c nui'S mnib'S.r of f'hi'S rowdy GEORGE COOPER — T'r'o nm'S'si dwiWiMl fi'f f'lir WMHM aim i.mnsir'- n;seim rnuiiji^imni;:'*. fitirnMidi L.»!jin*iuiiiiii(tF.ir'*.. A jirsieif c: NisiisiJt GOtirox — c- » *,f *, tt * rt.-t -i *. i* !•#.— '•*— IT'* T ;■». T "T'J »"vii -mt *>' gxtwzi It i>; eS e* t^' W* ^*0* o* V%e* \cf &> .*°° c<* <*6 *"V A k JUST IMAGINE DeSylva, Brown and Hend- erson's comedy of 1980 life, with approximately 1980 laughs and a tuneful flock of songs. Height of hilarity and extravaganza with cream of entertainers — El Brendel, Maureen O'Sulli- van, John Garrick, MarjorU White, Frank Albertson. ~_3S ~ ■ '1 i Will RcnjH laugh clasi hotel life in lam of quick div- orce. Wit and homely wis* dom by America's supreme humorist — a great film comedy based on John Golden's stage success. Henry King's production. Thrill upon Thrill ■{ #^ i Ih* BIG TRAIL .MOST IMPORTANT PICTURE EVER PRODUCED with e • +^uu^^^£t\urt El Brendel • Tully Marshall -one Power . David Rollii I , ■ '-;^ B iif v-«MF" • ■ IB ' »Yi^W P5E M k^" | flail mm » \ v - f 1 The Princess and The Plumber Screendom's most popu- lar male star, Charles Far- red, teamed with th« captivating sensation of 1930,Maureen O'Sullivan. A gay story of young love — a new box office ^Hrmes. October 18, 1930 EXHIBITORS HERALD-WORLD 43 Know Your Exchange Managers The exchange manager is the direct contact between exhibitor and distrib- utor, and therefore it is to their mu- tual advantage to know each other. The Herald-World presents a series of brief sketches of exchange managers and their outstanding activities in the motion picture field. L. £. Goldhammer CELLING candy at the Shubert theatre in ^ Minneapolis to help work his way through high school gave L. E. Goldhammer his first taste of the theatre business. That was sixteen years ago. Now he's branch man- ager for Warner Brothers in his home town. From candy selling he was gradu- ated to a job of sell- ing the books for "The Birth of a Na- tion," for two years, returning to Minne- apolis to take his first film position, with the Friedman Film Com- pany. Then he went to work for Alperson at the First National office in Omaha. "DRODUCING entertainment behind the foot- *■ lights as well as selling entertainment for the screen gives W. A. (Tony) Ryan, Fox manager at Oklahoma City, a double-edged experience in the the- atre business. Ryan was born in St. Paul on January 8, in 1890, and went to St. Thomas College. Then he stepped into vaude- ville, playing from 1908 to 1916. It was a hop to Oklahoma City in 1916 with a stock company of United Booking Office that brought him to the w" A" Ryan locale that has become his home. After the World War he returned to Oklahoma City and became branch manager for First Na- tional, a position he filled for five years. pLAUDE E. PENROD, with his liberal ex- ^-' perience in the field of motion picture dis- tribution, is well known to exhibitors through- out the country but particularly in the Middlewest. He is branch manager at In- dianapolis for R K O Distributing Corpora- tion. Penrod started in the days of General Film Company, and he began with Robert Lieber, the late presi- dent of First Na- tional. Leaving Gen- eral Film, he signed up with Universal at its inception, and then served Fox Films as Indianapolis manager for five years. Climb "Hollywood Wall/' Learn Public Wants, Says Jules Levy No Chance to Make Poor Films Under Present System If Nation's Demands Are Heeded, Declares R K 0 Booker — Calls Straight Hokum Comedy Best Liked (Special to the Herald-World) HOLLYWOOD, Oct. 16. — Under the present system of production there is practically no chance of making poor motion pictures if producers here will look over the "Hollywood Wall" and see what the nation demands in the way of entertainment, Jules Levy, in charge of the film booking department for R K O theatres in the United States, told the Herald- World while he was here for conferences on R K O's coming product. "Those far-sighted executives who look over the 'wall' which surrounds Hollywood and really try to find what the public wants in the way of motion picture entertainment have success ahead of them," he declared. "On the other hand, those who cover their ears to the roar of the crowd are doomed to failure." Says Straight Comedy Preferred Levy's constant contacts with the thea- tres in all parts of the nation lead him to believe that audiences want straight hokum comedy, and not farce or satire; that they want no more musical shows, that they want realism in their drama, and that they want 25 per cent less dialog than they are getting. "As far as dialog is concerned there is only one answer," he stated. "That answer is that they want action, not words." Levy charges "flops" to poor dialog and situations which are over the heads of the public. "The motion picture theatre-going public is laughing poor talking product off the screen, even in the smallest towns," he declared. "Bad dialog and bad situations not understood by the audience are the principal reasons, although there are other minor ones." Calls Proper Blend Requisite Asked what sum must be expended by producers to make a satisfactory box office picture, he replied that "there isn't any real minimum." "Without regard to cost," he added, "there must be certain underlying quality in a product to put it across. This quality frequently cannot be explained. Money must be spent to get the result. Producers must buy good stories, employ good actors and good directors. The necessary ele- ments, properly distributed, will put box office quality into a good motion picture. "Yet, a million dollars will not build a good commercial picture if there isn't the blend and the distribution to bring out the basic quality." He cited "Half Shot at Sunrise," a cur- rent RKO product with Bert Wheeler and Robert Woolsey, as having this proper dis- tribution of elements. "The producers looked over the 'Hollywood Wall' and saw that the public wanted straight, unadulter- ated comedy." They employed good di- rectorial talent, good actors, bought a good story and hired good technicians. The re- sult is that box office records are being smashed on all sides." Levy declared that wide exploitation Claude E. Penrod Said He Would Blow Up U. A. Lot (Special to the Herald-World) HOLLYWOOD, Oct. 16.— Threat- ening to place high explosives on the United Artists' lot because he could not receive permission to see Douglas Fairbanks, Renick Frey, transient, was arrested and will be held pend- ing mental examination. would not sell admittedly poor product and that, on the other hand, good pictures fre- quently would draw the public even with in- adequate exploitation. He pointed out, further, that box office names would save a poor story for a while — but that if pro- ducers gave too many poor stories to any star, no matter how great, that player would eventually go into eclipse. He cited several instances. "There is a distinct shortage of stars with box office names in Hollywood at the pres- ent time," he added. "It is criminal for producers to sacrifice their value by casting them in product which does not fit them. I cite this to show that all elements must have 'quality' to make a success of any pic- ture." He declared that producers should tell both exhibitors and the public the truth about their product. "Extravagant claims break down public confidence," he ex- plained. Close Contacts Held Needed Of the present situation in the industry, Levy said: "The greatest difficulty in our business is the 3,000-mile gap between the executive and the producing departments. Most pro- ducers have shown a keen eagerness to learn what that public wants for its motion picture fare by constant and friendly con- tact with the New York executives in touch with sales. "A more earnest, sincere contact on the part of producers with the sales executives and with the exhibitors themselves is bound to yield a better crop of good pictures. "General business conditions are improv- ing. There is every evidence that the pub- lic will soon have more money to spend. After a survey of production schedules I believe that the 1931 product will be so good that the public will be glad to have the opportunity to spend their money at motion picture box offices." Mary Spaulding Heads New Spanish Publicity Branch for Columbia (Special to the Herald-World) NEW YORK, Oct. 16.— Following out its policy of foreign expansion, Columbia Pic- tures has developed a new branch of its foreign publicity department, to be occupied exclusively with serving the Spanish speaking countries in Europe and South America. Mary M. Spaulding, feature writer for sev- eral Spanish fan publications, has been se- lected to head the new branch. She has lately been connected with two Cuban magazines, one in Panama and one in Peru. Handling Spanish press books and publicity material, the new department will serve the following countries : Peru, Panama, Spain, Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, Uruguay, Cuba and Guatemala. In addition it will cover all Spanish publications in the United States. 44 EXHIBITORS HERALD-WORLD October 18, 1930 w NEW PRODUCT This department does not attempt to predict the public's reactions to pictures. It does, instead, present detailed and accurate information on product, together with the frank and honest opinion of the reporter. J FEET FIRST LLOYD AND LAUGHS! Produced by Harold Lloyd Corporation. Dis- tributed by Paramount Publix. Starring Harold Lloyd. Directed by Clyde Bruckmatt. Story by John Grey, Alfred A. Cohn, and Clyde Bruckman. Scenario by Felix Adler, Lex Neal. Photography by Walter Lundin and Henry Kohler. Supporting cast: Barbara Kent, Robert McWade. Lillian Leighton, Noah Young. Henry Hall, Arthur Housman. UDICIOUSLY returning to that powerful box office triumph, "Safety Last," for one se- quence Harold Lloyd has made a dialog pic- ture that is bursting with comedy and laughter. The best part of "Safety Last" — the skyscraper climb — has been revamped and regagged to say nothing of re-staged with dialog in "Feet First." That is a striking thing about the new picture because it has proved to be such a tremendous sequence. The entire picture is filled to the brim with well constructed laugh situations, however, and is one of the most rapid and exciting things ever given the talking screen. It is comedy that for 8,000 feet is never out of character. There are thrills that serve the needs of sus- pense. Thrills also serve in a natural way as menace to the boy and girl who head off the troupe. Lloyd neither attempts to make you laugh at the things he does nor laughs at them him- self. He relies upon the brainwork of some of the most skilled humorists in the scenario craft to frame things that are funny and clean. The result is the audience at the preview in a big Coast theatre laughed uproariously. There was little letup. The laughs surged with the construction of the comedy. Each build up led to a sub-climax. The big sequence of the picture is the scal- ing of a building near the finish. It is re- mindful perhaps of "Safety Last" except that it runs into more footage, a reel and a half, and that it has dialog. It is not merely thrill- ing, it is exceedingly funny. Lloyd finds him- self perched, innocently, on a scaffolding that is being elevated to the twentieth story of a building. The scaffolding is flimsy and Lloyd is in constant jeopardy. He climbs from one story to the next, human fly fashion, and through consecutive dangers until he arrives at the top. His precarious position i1- little the less relieved, however, be- cause he is at the edge of the building and has great difficulty keeping his balance. The story -tarts with Harold in an office boy position with a shoe company in Honolulu. He has aspirations to be a shoe salesman and makes desperate attempts to attract the atten- tion of his employer. Every effort only brings him into bad repute. His heart has already been snared by the handsome Barbara Kent. By one way and another he inadvertently gets himself on a ship hound for the mainland. Other passengers are the president of his firm. HERO COMEDIANS BERT WHEELER AND ROBERT WOOLSEY pack a full cargo of laughs into Radio Pictures' "Half Shot at Sunrise." With them is Lent Stengel. his secretary, who is Harold's secret love, and the president's wife. The voyage which consumes a third of the footage, and is built with gags, leads up to the point where Harold must deliver "the papers" on the mainland 36 hours before the ship is due to arrive. There is considerable interest in his efforts to deliver, although there isn't the kind of interest that might be termed suspense. The direction is well done. The gags are sharp, fast and not one is a dud. There is no "clocking" laughs; it is a steady stream of them. Lloyd's voice is in character with his well reputed pantomime. He has a high pitch that is quite the kind most people wish and expect of him. The settings are fresh and with the excep- tion of the building climbing scenes they are new to Lloyd pictures. — Douglas Hodges, Hollywood. AUDIO REVIEW NO. 42 Pathe — Sound This review is rather less interesting than the average. The opening feature is called "Marrakech" and seems to be merely a series of scenes taken in the streets of Morocco, showing native salesmen exhibiting their wares, and several scenic views of the surrounding country. "Dog About Town" may be of in- terest to some women, but is not particularly appealing, being what might be called a fashion review of the latest styles in dog attire. The alligator pear, and the manner in which it is grown, picked and dressed for the table, oc- cupies the concluding spot in the audio. Close- up shots of alligator pears, however, are not the most fascinating pictures one might imagine. Running time, 10 minutes. HALF SHOT AT SUNRISE A LOAD OF FUN.— Produced and dis- tributed by Radio Pictures. Director, Paul Sloane. Author, James A. Creel- man, Jr. Dialog by Anne Caldwell and Ralph Spence. Music and lyrics by Harry Tierney and Anne Caldwell. Photographer, Nick Musuraca. Record- ist, Hugh McDowell, Jr. Editor, Arthur Roberts, with Bert Wheeler, Robert Woolsey, John Rutherford, George Mac- Farlane, Roberta Robinson, Leni Stengel, Dorothy Lee, Hugh Trevor, Edna May Oliver, Eddie de Lange, E. H. Calvert, Alan Roscoe. Release. October 4, 1930. Footage, 7,344. T HERE is a boat load — make it the Leviathan — of tomfoolery and fun crammed in this new Radio picture starring the team of Wheeler and Woolsey. If these two comics in "Half Shot at Sunrise" don't make the audience howl, then the audience is at fault. As stated, it is all tomfoolery, but about the most pleasant and refreshing tomfoolery one could imagine. It brings the laughs that bring the tears to your eyes, and that should be suffi- cient comedy for anyone. It is the type of picture in which Wheeler and Woolsey excel — a picture which bothers little with story, but is overflowing with situa- tions. Give them the situations and they will take advantage of them 100 per cent. The picture moves rapidly, but the gags have been well timed and therefore none of the dialog is lost in the roars of the audience, a condition which is not avoided often enough in the audible film. Although there are a couple of good musical numbers in the picture, it should not be sold to the public as a musical comedy, for it makes no effort to be one. It should be exploited as one of the best farces to reach the screen thus far this season. Particularly good in the cast is Edna May Oliver, who never failed in adding to one's pleasure at seeing a Richard Dix picture. As the wife of a trifling colonel of the army she is excellent. Dorothy Lee matches well with Wheeler, the two being sweethearts in this film. Leni Stengel as the vamp and George MacFarlane as the colonel likewise are capable in their performances. Paul Sloane has done a fine piece of direct- ing. Though farcical in treatment, the situa- tions, due to Sloane's guidance, are never over- done. Arthur Roberts' editing, too, is worthy of note. "Half Shot at Sunrise" is the story of two buck privates who are A. W. O. L. in Paris. October 18, 1930 EXHIBITORS HERALD -WORLD 45 Their efforts to evade the military police, their love escapades and their return to the trenches build the picture into a whiz of a comedy. — Jay M. Shreck, New York City. A JUST IMAGINE EXTRAORDINARY PICTURE. Pro- duced and distributed by Fox Films. Di- rected by David Butler. Dialog, adap- tation and music by DeSylva, Brown and Henderson. Dance direction by Seymour Felix. Photography by Ernest Palmer. With Maureen O'Sullivan, El Brendel, John Garrick, Hobart Bos- worth, Kenneth Thomson, Frank Albert- son, Marjorie White. t ANTASTICALLY written and imaginatively produced, "Just Imagine" opened this week at the Carthay Circle theatre and has been termed one of the most extraordinary pictures ever made. It is a wholesome kind of entertain- ment that reminds one, first, of Jonathan Swift and, then, of H. G. Wells. It is the kind of theme that demands courage of a producer until the picture becomes concrete and wins the plaudits of the audience. In story form the picture must have seemed a great gamble but in picture form it appears an outstanding step in the progress of picture making. The unmistakable surprise of the picture is in the opening when the camera lens is pro- jected 50 years hence and astonishes spectators with the inventions in practice in 1980. Sets built for the picture have been designed with the wizardy of "Alice in Wonderland." They combine beauty and mechanical ingenuity. The earthly scenes are in an ultra modern style unrevealed heretofore by the most ultra of ultramodern artists. The Martian scenes are fully as clever and of an extreme motif. It is the music that deserves great credit. A mighty team, De Sylva, Brown and Hender- son, herewith make their presence in talking pictures more effective than in any of their previous work. They have a great reputation as song writers and listening to their melodies in "Just Imagine" one can understand the cause of that renown. There is nothing heavy about it. It is in- tended as an antidote for weariness, an anti- dote for the fatigued beings who inhabit a jaded sphere. It is gay, cheerful, fresh and humorous. It is almost a satire in many places due to fine direction and conception. The rocket sequence in the picture is the finest and most impressive part of the film. The rocket is designed like a shell from a gun and is built somewhat on the principle of the shells used in the Big Bertha of the World War. Developing its own power after it leaves the surface of the earth it depends on the throw of the earth to propel it from the earth to the planet, Mars. Its departure is pure theatre. In the telling of what is what in 1980 there runs a story of the love affair between a girl and a boy who are forbidden to marry by the Government. Marriage is another of the in- stitutions regulated by the Commonwealth. The boy is insufficiently distinguished to marry the girl; but he distinguishes himself by his Martian visit. Three of the characters stand out more than the others for their work. They are Maurine O'Sullivan, Frank Albertson and El Brendel. Brendel figures in the story as a patient whom noted surgeons have experimented upon to re- claim his life. He reacts to ray treatment and then sings and clowns his way through the show to the satisfaction of the audience. In places his comedy approaches suggestiveness but El Brendel is such a comic artist that he wins forgiveness where another actor would appear vulgar. Marjorie White is in the role of a singing comedienne who adds to El Brendel's gags at will. The entire cast is well chosen and with- out exception does its work in fine form. — Douglas Hodges, Hollywood. TOM SAWYER Produced and distributed by Para- mount-Publix. Directed by John Crom- well. From the novel by Mark Twain. Screen play by Sam Mintz, Grover Jones and William Slavens McNutt. Photog- raphy by Charles Lang. With Jackie Coogan, Junior Durkin, Mitzi Green, Clara Blandick, Ethel Wales, Mary Jane Irving, Dick Winslow, Lucien Littlefield. Jackie Searle, James Darwell, Billie May- lor, Billie Butts, Charles Sellon. s TUFF that hasn't graced the screen in many years is in Paramount's "Tom Sawyer." It's a show that is as unique as the story that Twain himself dedicated to American youth. It embodies the things that made Twain the master he was and the things that endear his works to the hearts of the world. It's fine showmanship. It hasn't been the easiest thing to transfer to the screen, most likely, but it has been done with a fine hand both in treatment and direction. It is fortunate that Paramount could find in Jackie Coogan a youngster to whom it could delegate the responsibility of the star role. He is the complete, the youthful and mis- chievous Tom. It is seriously doubtful that any other child might have been able to do the work. Much is required of the part in the way of pantomime, screen experience and his- trionic balance. He stays in character through- out the show and carries off the honors to a degree surprising to many who have been with- out their Jackie for the past four years. Time has not lessened his talents nor marred his fame. The children who attended the preview in Glendale, Cal., whooped and shouted. They had obviously found nothing (for them) like it for many, many shows. The laughs are as well planned for adults as for juveniles. However there is that ever- present Twain philosophy in it for an older audience that makes the story beautifully whimsical and homely. The cast headed by the star and Mitzi Green is remarkably well chosen. In it are people seldom given great credit on the screen and yet here they find themselves in parts that do them justice and which they likewise do justice. There has, as might have been previously intimated, been little alteration in the comedy and story of the three youngsters who felt abused by the townfolk. They have their grave disappointments and seek a way to freedom by running away. They find a pirate's island and make it their home. A man has already been murdered. The two youngsters, Huckleberry Finn and Tom, by devious methods bring the criminal to justice. It is from start to finish one of the com- pany's best pieces of product. Possibly I should say "best" but I dislike the expression. — Douglas Hodges, Hollywood. A HEADS UP ONE FOR THE COAST GUARD. Produced and distributed by Paramount. Director, Victor Schertzinger. Adapted by John McGowan and Jack Kirkland from the musical play by McGowan. Paul Gerard Smith, Richard Rogers and Lorenz Hart. Photographer, William Steiner. With Charles Rogers, Helen Kane, Victor Moore, Margaret Breen, Gene Gowing, Helen Carrington, Billy Taylor, Harry Shannon, C. Anthony Hughes, John Hamilton, George Hale dancers. Release, October 11, 1930. Foot- age, 6,785. H, .EADS UP" is only mild entertainment. One reason for this undoubtedly is the fact that it follows so closely Charles Rogers' pre- vious musical, "Follow Thru," which, in the opinion of this reporter, was the better of the^ two pictures. However, the performance of Victor Moore in "Heads Up" is one not to be missed. He ranks high in the roster of stage and screen comics, and his work in this picture saves the subject from being just an ordinary musical comedy. Moore is the dumb type of comedian with a flair for nonsensical inventions. This com- bination, expertly handled, is sufficient in many instances to carry a picture. Rogers in this picture was unfortunate in the leading woman chosen for him, Margaret Breen, who is new to pictures. The United States Coast Guard and its activi- ties in ferreting out rum runners is the back- ground of this picture. Rogers upon graduation from the Coast Guard Academy asks for immediate duty. He is assigned, much to his discomfiture, to the yacht owned by the mother of the girl he loves. He argues that the suspicions of his superiors are unfounded. This, they say, is for them to decide. Boarding the boat under cover of night he overhears the captain discussing plans for tak- ing on a load of liquor with the man who the mother hopes will marry her daughter. The liquor is taken aboard and a fight ensues be- tween the crew and the Coast Guard, climax- ing in the wreck of the yacht. The passengers are stranded on a small island, and here Rogers discovers that the yacht had been used as a rum runner unbe- known to its owner. The girl, who thought he had double-crossed her mother, learns the truth and the two are reunited. Fair entertainment. — Jay M. Shreck, New York City. A THE LADY OF THE LAKE POEM ON THE SCREEN. —Produced and distributed by Fitzpatrick Pictures. Directed and adapted by James A. Fitz- patrick. Photographer, Bert S. Dawley. With Percy Marmont, Benita Hume. Law- son Butt, James Carewe, Haddon Mason, Hedda Bartlett, Leo Dryden, Sara Fran- cis, James Douglas. Release date, No- vember 1, 1930. Footage, 4,749. O COTT'S immortal narrative poem is here presented on the screen with sound but no speech. Said to have been photographed in the highland and lake country of Scotland, the actual setting of the original poem, the scenic effects are beautiful and add much to the crea- tion of the necessary atmosphere. The picture opens with a male chorus ap- pearing on a stage rendering the opening lines of the poem in song. The scene then fades into the story, returning again to the stage to conclude the film. Subtitles carrying the thread of the story are quotations from the narrative of Sir Walter, while appropriate music and song accompany the picture through- out, including the wellknown "Hail to the Chief" and otber Scotch ballads. The story of Roderick Dhu, the leader of Clan Alpine; Douglas the outlawed enemy of James Fitzjames, the king; and Ellen, Lady of the Lake, is one familiar to every school child. The feud which had existed between Douglas and the king, and finally is brought to an end through the appeal of Ellen, forms the central theme of the story, while the love of Ellen for Malcolm Graeme, rival of Roder- ick Dhu for the hand of the girl, forms the romantic interest. Direction has been handled with skill and an attention to detail as regards the original thought of the poem which is admirable. No attempt has been made to modernize it, ex- cept for the opening and closing chorus num- bers which tend to give the film) a musical presentation flavor that is highly entertaining. Photography, particularly in the instances of the scenes on the lake, is excellent, while the few interior views of the castle in which Rod- erick Dhu makes his home are authentically realistic. Percy Marmont as James Fitzjames, the king of Scotland, gives a fine performance, ably sec- 46 EXHIBITORS HERALD-WORLD October 18, 1930 onded by Benita Hume in the role of Ellen. She is very attractive and executes her part with a naturalness which is perfectly in keep- ing with the spirit of the character she portrays. The others of the cast are decidedly capable, particularly Lawrson Butt as Roderick Dhu, Haddon Mason in the part of Malcolm Graeme, and James Douglas, who plays Douglas, the outlawed nobleman. The picture, unusual in theme and especially in treatment, is a fine production which should be peculiarly attractive for children, since they are so familiar with the story. It appears to be the type of picture which will be most ap- preciated at special showings. — Charles S. Aaronson, New York City. A THE FOURTH ALARM DARMOUR FEATURE.— Directed by Phil Whitman. Original story and dia- log by Scott Littleton. Settings by Frank Dexter. Sound engineers, Neil Jack and Charles Franklin. Photographed by Her- bert Kirkpatrick. Assistant director. Paul Malvern. Edited by Carl Himm. Cast: Nick Stuart, Ann Christy, Tom Santschi, Ralph Lewis, Jack Richardson, Harry Bowen. Distributed by W. Ray Johnston. _L HE latest production turned out by Larry Darmour Productions is a feature called "The Fourth Alarm." It is an entertaining piece of work and, I believe, the best the company ever has turned out. It is, as the title implies, a fire story, and is packed with thrills towards the climax of the show where Stuart as a fireman goes to the rescue of his sweetheart. It is a story filled with human interest and although the same theme has been used over and again it has, so far as I have ever found, been a highly enter- taining premise on which to build a picture. Darmour has presented the fire stuff, in a manner that is convincing and rapid. Much footage has been given it but the realism of it makes the footage well spent. The work of Stuart is commendable. Ann Christy is quite charming but her line reading is not of the very best caliber. Harry Bowen contributed numerous good comedy scenes. Tom Santschi is his redoubtable self as the heavy. Ralph Lewis is the father of the young fire-fighter and gives a nice performance. Jack Richardson's work is adequate. Among the most outstanding factors in the production is the staging. Sets and costumes, wardrobe and lighting, as well as photography are of the first water. — Douglas Hodges, Holly- wood. A THE UTAH KID HORSES, HORSES.— Produced by Tif- fany Productions. Directed by Richard Thorpe. With Rex Lease. Dorothy Se- bastian, Tom Santschi, Walter Miller, Mary Carr, Lafe McKee, Bud Osborne, Boris Karloff. Story and dialog by Frank Howard Clark. Photographed by Arthur Reed. T IFFANY'S "Utah Kid," featuring Rex Lease and Dorothy Sebastian, is a Western "Meller" of the. "bandit going straight" brand. The rather familiar story tells of a hunted cowboy, Utah Kid, played by Rex Lease, who marries the heroine to save her honor among a gang of outlaws. The girl is already engaged to the town sheriff who has a warrant for the Kid's arn-ht. Explanation by the girl, that the bandit wa- forced to marry her, proves a good alibi to the desperate sheriff and he tears up the warrant. In the meantime, the girl has fallen in love with her new husband. He leaves, promising to return when he "makes good," knowing that if he does return the sheriffs bullet will find its mark. Sebastian and loin Santschi share honors for the besl performances. Santschi has his usual fir-t battle, losing i" Lease, though the latter i-i half hi- size. The direction, dialog and photography are satisfactory.- Tom Hacker, Hollywood. RENO RUTH ROLAND'S RETURN.— Pro- duced and distributed by Sono Art-World Wide. Director, George J. Crone. Au- thor, Cornelius Vanderbilt, Jr. Adapta- tion and dialog by Harry E. Chandlee and Douglas W. Churchill. With Ruth Roland, Montagu Love, Kenneth Thomp- son, Sam Hardy, Alyce McCormick, Ed- ward Hearn, Doris Lloyd, Judith Vosselli, Virginia Ainsworth, Beulah Monroe, Douglas Scott, Emmett King, Henry Hall, Gayne Whitman. Release, October 1, 1930. Footage, 7,200. Running time, 1 hour, 20 minutes. JL HREE factors in "Reno" make for box office — title, subject matter and the return of Ruth Roland to the screen. A fourth might be the name of the author, Cornelius Vanderbilt, Jr. The picture itself, however, does not match the exploitation possibilities. This is due primarily to the story, which lacks originality and as a consequence has offered no opening for unusual twists in plot development. Two sequences in the picture give Miss Ro- land opportunity for the thrilling moments which were hers when she reigned as serial queen. One is when, mounted on a horse, she speeds to her little son. The other is the auto- mobile race with her husband who she fears will kidnap the child. Miss Roland has a very nice recording voice, both in her speech and in her singing. She needs, however, a better story before full ad- vantage can be taken of her talents. Three men in her support — Montagu Love, Kenneth Thompson and Sam Hardy — give good accounts of themselves, especially Hardy, whose comedy relief adds much to the picture as a whole. "Reno" tells of the wife who is harassed by a self-centered, domineering husband, a hus- band who has never been defeated in the busi- ness world and does not propose to be when his wife, with their little son, rushes to Reno for a divorce. When it appears that the hus- band, through his treachery, has halted her divorce plans and has brought her back to him "crawling on her hands and knees," he is killed in an automobile accident and the wife is free to marry the man she has always loved. A play on the title and on the divorce ques- tion should be made in all exploitation. — Jay M. Shreck, New York City. A SHE GOT WHAT SHE WANTED SATIRICAL! Produced by Samuel Zieler. Distributed by Tiffany. Directed by James Cruze. Art Director, Robert Lee. Written and adapted by George Rosener. Photography, C. E. Schoen- baum. Cast: Betty Compson, Lee Tracey, Alan Hale, Gaston Glass, Doro- thy Christy and Fred Kelsey. A SATIRE on marriage and the foibles of women, "She Got What She Wanted" is capably directed, superbly cast and well writ- ten. And it is produced in exactly the same manner as a legitimate play is produced, crowded with dialog to the point where action is almost excluded. There isn't a letup in sparkling conversation from the moment the play opens, and Cruze has used unusually few scenes for a film play. One sees the home of Betty Compson and Gaston Glass, her husband. Again, there is the bookshop adjoining the home, two rail- road stations, an interior shot of a train, a gambling-shooting scene, and an exterior shot of two trains. The play opens with Betty Compson dis- gruntled because her husband spends all his time reading, writing and listening to the radio. She is flirting constantly with a boarder and an ex-boarder, Alan Dale and Lee Tracey, re- spectively. She thinks they are what she wants in the way of a husband. In the end, her husband sells a book. How- ever, he is no longer her husband, as she has married Dale. She leaves him and later Glass persuades her to elope with him. At last she has what she really wants. To George Rosener goes the credit of sparkling dialog, and to Cruze and the cast go the credit of putting the lines over effectively. Tracy, as a wise-cracking musician, makes the most of his part, and he has hard com- petition from the rest of the cast. Miss Comp- son is well-nigh perfect in her role of unhappy wife. Glass scores as the patient husband. Dale, as the gambler, swaggers superbly, and Kelsey is an excellent Irish cop. The sound is good throughout. Cruze direction is apparent in the smooth flow of the product. — Edward Churchill, Holly- wood. A MIN AND BILL FINE QUALITY.— Produced and dis- tributed by M G M. Directed by George Hill. Story from Lorna Moon's "Dark Star." Dialog and scenario by Marion Jackson and Frances Marion. Photo- graphed by Harold Westrom. Edited by Basil Wrangell. With Marie Dressier, Wallace Beery, Dorothy Jordan. Mar- jorie Rambeau, Donald Dillaway. M, [ABIE DRESSLER is Min and Wallace Beery is Bill in a feature of fine quality pro- duced by M G M. Beery's part is much the lesser of the two, but he goes well about the business of putting over the comedy scenes in which they appear together. It is not all fun. There is a distinct note of pathos and tragedy in the show. The climax shows Miss Dressier killing the woman played by Marjorie Rambeau; it depicts her at- tempted escape and her arrest on a murder charge. Miss Dressier' s acting in this sequence, while her foster daughter is starting on a honeymoon, is the purest pathos. The fadeout is immediate. Marjorie Rambeau's acting is excellent. Her appearance on the screen galvanizes every scene she is in. She is the loose-moraled wom- an who leaves her baby with a friend and returns several years later to hear that the child is dead. Miss Dressier misrepresents the facts in order to keep the child in her own custody. The child, played by Dorothy Jordan, later is sent to a girl's school and is married to a young man played by Donald Dillaway. It is good entertainment and well directed. It is not sensational because there has been no attempt to make it so. It does, however, boast of having two of the finest characterizations lately to be seen on the screen: those of Miss Dressier and Miss Rambeau, with the greater interest centered on the former. It is a picture intended as a screen, characterization and in producing it Hill has proved it is possible to do a big characterization entertainingly. — Doug- las Hodges, Hollywood. A TOO HOT TO HANDLE LARRY DARMOUR PRODUCTIONS R K O— Sound Radio Pictures release. Directed by Lewis R. Foster. Story and dialog by E. V. Durling. Edited by Edgar Scott. Photography by James Brown. Music by Lee Zahler. With Louise Fazenda, Ver- non Dent, Fern Emmett, Harry Bernard, Lyle Tayo, Irving Bacon, Hilliard Karr. Length 2,000 feet. Louise Fazenda in two reels of slapstick comedy packed with laughs. A fine support- ing cast assists the star who, as the story goes, attempts to teach etiquette from a "How to be Polite" book to a family who probably knows more about it than she does. The re- sults are hilarious. Fazenda handles the slapstick and hard falls for a big laugh every time. There is not a weak spot in the dialog, gags, and the comedy as a whole. Credit goes to Lew Foster for directing Fazenda in what is considered her funniest two-reel subject. October 18, 1930 EXHIBITORS HERALD-WORLD 47 GOODLAND, KANSAS. DEAR HERALD-WORLD: As soon as we arrived in Denver we went out to the Aladdin thea- tre to call on our very good friends, Mr. and Mrs. Harry Huffman, only to find that they were out of the city. Before leaving the city last night we went out to call on them again and were delighted to find them both at the Aladdin. We would count a visit to Denver robbed of much of the joy should we not be privileged to meet these two delightful people. The exhibitors throughout the Denver territory book their pictures largely by what is playing the Aladdin. When a production plays the Alad- din they consider it plenty good enough. On October first Mr. Huffman will take over the Tabor Grand. For a great many years back when one thought of Denver one in- stinctively thought of the Tabor Grand. The two names seemed permanently linked together, and for a great many years the Tabor Grand was the beacon light in Denver's theatrical life. But in more recent years, and because of the building of a number of deluxe houses, this theatre has slipped into second place. Mr. Huffman will redecorate and refurnish this theatre and bring it right up to the minute in beauty and comfort. Under his able management we confidently predict that the Tabor Grand will again take its place as the popular playhouse of the Rocky Mountain metropolis. Watch the prediction and see if we are not right. This closes our chapter on Denver. A We note that the Chicago police force made another raid on the racketeers. As usual the racketeers escaped, but the police succeeded in shooting another innocent bystander. What Chicago should do is to equip her police force with lollypops instead of guns. They would be less dangerous to peaceful citizens. A Just see what doggone luck we have. We drove over here to Goodland from Denver yesterday, a distance of 230 miles, to see our old friend E. E. Sprague of the Sherman theatre, only to find that E. E. is in the hotel Savoy at Denver recovering from an operation, and there we were for nearly a week within a couple of blocks of him and didn't know it. This proves to us that we should go over to Cherry county, Nebraska, along about the middle of October and shoot mallards for a week or so to see if we can't change our luck. Them of you what haint never knowed Sprague haint never knowed nobody yet. When Kansas wants the state to go Democratic they send for Sprague, when they want it to go Republican they send him to Colorado. He has to judge all the beauty contests, and he is rated as the best judge of Poland-Chinas at the county fair, and when he ties a blue ribbon on a rooster you can hear him crow all over Sherman county. When he drives past a farm house the hens all get off the roost and go to laying turkey eggs. That's the kind of a guy Sprague is. But speaking of beauty contests. Sprague is the bird who horn- swoggled us out of first money in that Herald's Exhibitor Beauty Contest a few years back when we were coming down the home- stretch leading the entire field, and just for that we won't sell him the HERALD-WORLD for less than three bucks for two years. We are going to get even with that guy some way. Last night we attended the showing of Nancy Carroll's in "THE DEVIL'S HOLIDAY" at the Sherman. The picture was well acted and pleased, but there were two things about it that amused us. One was the title and the other was that it depicted a rich country boy falling for the wiles of a she-woman manicurist while he was in the city to place a large contract for farm machinery. Wouldn't that give you a laugh? Whenever we think of these country "jakes" and "yokels" we think of Lincoln, Grant, McKinley, Roosevelt, Garfield, Pershing, Hoover and hundreds of others, all of whom grew up with the pusley, rag- weed and cockleburrs out on the farm. We wonder who can point to any very prominent man who got his early training on the street, and yet they continually depict country people as being mentally deficient because they don't attend whoopee parties and get drunk with the rest of the rabble. You can find thousands of young men in New York City who never get ripe, and they get softening of the brain every time they have an early frost, the frost always get 'em. A Since the hijackers have gone to stealing brick houses in Canada and breweries in this country, Uncle Sam will need to guard the Panama canal or they will swipe that next. A We haven't a darn thing to write about, but we've got to do some- thing. We don't know anyone here who will go and play golf with us and we are held here pending receipt of information which should have reached us at Denver. We wired for it from Scottsbluff, Nebraska, but that doggone George just can't get his mind off that baby girl of hissen, and we don't blame him much either. He's a whole lot like Bill Weaver in that respect. Babies first, always, with those two guys. A Question. Just what position will the boys be in who are using Western Electric equipment should the circuit court of appeals af- firm the decision rendered by the federal court in the Reis patents case against Western Electric? Answer. "OUCH." Maybe. A We understand that the Chicago Auditorium, where they used to hold stock and machinery shows, and where grand opera was wont to make the rafters rattle, and politicians save the country every four years, is to be converted into an indoor peewee golf course. The next thing we know they will be slicing balls through paintings and smashing statuary in the Field Museum. A We note that Utah has adopted our theory. Out there they are going to form a new party, the platform of which is to repeal the Eighteenth Amendment and have the government manufacture and dispense pure whisky under strict regulations without profit and keep the revenue off of it. A Personally we don't care if we never see a gallon of whisky (a quart at a time is enough for anybody) and if the Government will dispense it without profit and without revenue under licensed permits so that people can buy it legally, the bootlegger will be through over- night and Uncle Sam can send his army of enforcement officers home to help the family do the chores in time to go to the theatre to see "ALL QUIET ON THE WESTERN FRONT." Hurrah for Utah. Mormons or no Mormons, we're for 'em. A We note that the M P T O of Wisconsin elected our old friend, Fred S. Meyer, as president of that organization. Wisconsin never produced a squarer shooter than that same Fred S. Meyer, and if the association don't already know that they will find it out before hi9 term expires. Never mind the Perfectos, Fred, we never smoke anything but the old pipe anyhow. We smell liver and onions downstairs. J. C. JENKINS, The HERALD-WORLD man. The HERALD-WORLD covers THE FIELD like an AorU SHOWER. ^^^M 48 EXHIBITORS HERALD-WORLD October 18, 1930 yjm A Few Personalities and Stills Edward Everett Horton Jaqueline Logan James Cruze Tom Moore Stepin Fetchit Ruth Roland Ivan Novello October 18, 1930 EXHIBITORS HERALD-WORLD 49 of Sono Art- World Wide Films Jose Bohr and Myrna Loy in "Rogue of the Rio Grande." Lola Lane in the Cruze production entitled "Costello Case.' Ruth Roland and Douglas Scott in Sono Art's "Reno.' A wicked left pops up in the Cruze production, "The Big Fight. ■1 HKS^ttm^BKft^B ■ KoL\ *-T^ -M Bf.w» H| £ * jl HI ' I *J i ■ H H ■ ' |B Lois Wilson, Edward Everett H orton in "Once A Gentleman. From "Just for a Song," a Gainsborough production. 50 EXHIBITORS HERALD -WORLD October 18, 1930 W HOLLYWOOD M G M Musical, "Southerner," Starts With Tibbett Starred Pathe's Decision to Set Aside Mary Lewis Picture Brings $25,000 Suit — 35 Pictures Underway on Coast, Decidedly Fewer Than Normal Number (Special to the Herald-World) HOLLYWOOD, Oct. 16. — Metro-Goldwyn-Mayer today began shooting- Lawrence Tibbett's new picture, "The Southerner," with Harry Pollard at the megaphone. Esther Ralston is the feminine lead. It is a musical, and the only one at present in production here. Pathe's decision to set aside its plans for a Mary Lewis musical of proportions cul- minated this week in a suit brought by the opera star to recover damages. She states that her salary was to have been $25,000 and that of that amount she has received only ten per cent. 35 Pictures Underway There are 35 pictures underway at pres- ent, which is decidedly under the normal number for this season of the year. Co- lumbia shows the greatest activity with two big pictures, "Dirigible," and "Tol'ble David," and four others being photo- graphed. Warner Brothers and First National, United Artists, Educational and Tiffany are practically dark although United Artists will resume activity in a day or two with shooting on "Reaching for the Moon." Chaplin of course is finishing "City Lights" but his work is being done at his own lot. Clara Bow Film Starts Paramount is starring Clara Bow in "No Limit." She starts work this week. Nor- man Foster, stage actor, will appear oppo- site her. Frank Tuttle directs. Miss Bow's name recently ngured in eight column banner lines on front pages for her alleged attempt to stop payment on checks cashed in a Nevada gambling house. It is reported that her current vehicle had been chosen at the time of the affair; but the studio denied that the thing was a hoax staged for publicity purposes. Associate Producers Universal has named Robert Harris and Erwin Gelsey associate producers. Harris a few days ago left Columbia where he was in a similar post. Before going to Columbia he was scenario department head at MGM. Gelsey joined Universal three months ago as scenario department head. He was formerly with Paramount in the Eastern studios. Stahl Doing Script John M. Stahl. director of "A Lady Sur- renders," has been transferred to the sce- nario department to prepare the script for his next directorial effort. Bela Lugosi Signs I'.- la Lugosi, Hungarian who is develop- ing rapidly as a heavy, and now playing the lead in "Dracula" for Universal, has been signed to a five year contract with that organization by Carl Laemmle, Jr. Efforts arc being i/j;idc: to find suitable ma- terial for him. Robert Warwick, stage favorite, who ar- rived in Hollywood ten days ago, already is clicking. He has a featured role in "Once a Sinner" for Fox and also one in "The Queen's Husband" for R K O. He is lined up for a second Fox production. Straus an Actor Oscar Straus, the famed composer, will be an actor. He will visit the star's homes, theatres, cafes and studio sets while the camera grinds, his role being that of a Ger- man film fan seeing Hollywood. In the cast will be Greta Garbo, Norma Shearer, Ramon Novarro, John Gilbert, Raauel Tor- res and others. The picture is MGM. Clift Adapts "Nurses" Denison Clift, playwright and film di- rector, has been signed by M G M to adapt "Nurses," a story of San Francisco hospi- tals, to the screen for MGM. Alice Elinor is the author. Rogell's Next "The Beloved Enemy" will be the next production undertaken by Al Rogell for Tiffany release. Rogell will direct person- ally and selection of the cast will start soon. It will follow "Aloha." Jeanie Macpherson to Write for Paramount (Special to the Herald-World) HOLLYWOOD, Oct. 16.— Jeanie Macpher- son has returned to Paramount after an ab- sence of four years. The studio has signed her for scenario and dialog. She left De Mille three months ago and was succeeded by Elsie Janis. 9,975 Employed in All Studios, Survey Shows (Special to the Herald-World) HOLLYWOOD, Oct. 16. — While production is below normal because production has passed its peak for the year, and because First National and Warner Brothers have practi- cally suspended production, there are at present 9,975 persons employed in all studios. MGM, Fox, RKO and Paramount lead in number of employees. MGM lists 2,100; Fox lists 2,000; Para- mount, 1,625; and RKO 1,000. Fig- ures were compiled by the Com- munity Chest. Report Mary Pickf ord to Start Independent Producing (Special to the Herald-World) HOLLYWOOD, Oct. 16. — Al- though Mary Pickford refrains from confirming it there is a widespread report that she will soon leave United Artists to embark on an independent producing enterprise. "I Have Abandoned All Plans to Buy into UA, "Declares Hughes (Special to the Herald-World) HOLLYWOOD, Oct. 16.— Howard Hughes declared today that "I have abandoned all plans to buy into United Artists." He telegraphed from the East that "I was prepared to take over Art Cinema Finance Corporation at a reasonable figure but the price was too high." He has again signed Lewis Milestone, who will direct "Front Page." Paramount Official Group Goes East to Place Astoria Plant on Feature Schedule (Special to the Herald-World) HOLLYWOOD, Oct. 16.— The Paramount officials who are to put that organization's Long Island studio on a regular production schedule are now Eastbound. In the party are B. P. Schulberg, Walter Wanger, Ernst Lubitsch, Sam Jaffee, James Wilkerson, Franklin Hansen, Ernest Vajda, Max Martin, Herman Mankiewicz, Maurice Hamlin and Samson Raphaelson. Lubitsch will act as supervising director of the Eastern studios. RKO Hires Al Boasberg And Douglas MacLean As Associate Producers (Special to the Herald-World) HOLLYWOOD, Oct. 16.— Radio has signed s\\ Boasberg and Douglas MacLean to become associate producers. They begin work im- mediately. J. I. Schnitzer, president of Radio Pictures, will remain here two months, it is learned. During his past two weeks stay he has taken a big hand in hiring executives and talent and reports indicate that he will continue to do so for some time. » Chesterfield to Begin "The Midnight Special (Special to the Herald-World) HOLLYWOOD, Oct. 16.— With the arrival here shortly of George R. Batcheller, presi- dent of the Chesterfield Motion Picture Cor- poration, plans will be completed for the mak- ing of Chesterfield's all talking melodrama, "The Midnight Special," a railroad film. IM October 18, 1930 EXHIBITORS HERALD-WORLD 51 Filmdom in the Rough 52 EXHIBITORS HERALD -WORLD October 18, 1930 ~ ihe Sound &o*~ STAR GAZER [EDITOR'S NOTE: Up to as late as eleven o'clock last night no copy for this space had been received from our Mr. Krasna in Hollywood. It is probable that he has been arrested again, or kidnaped, or merely-^and most likely — has fallen asleep. On the other hand there is a fair possibility that he is aching terribly in mind and body and is unable to strike a typewriter key, due to the exploits explained in his last personal letter. For lack of his regular column we reproduce that letter now.] HOLLYWOOD. MR. ERNIE ROVELSTAD. DEAR ERNIE : I have got into trouble again, Ernie, and in a way it is all your fault. When you told me in your last letter that I should hobnob with the picture stars socially so I could write things in the Herald-World you didn't know what you was letting me in for. You said I should go horseback riding because that's what the stars did. This is where the trouble comes in. You know I don't know anything about horses. In New York once in a while I used to see a picture of a horse, but hardly ever a real one. Out here they're as thick as flies. Well, after I got your letter, I went to a friend and told him I was going to go horseback riding. First off, he said, I had to have a uniform. This may look funny to you, Ernie, because you don't know about horses either, but you can't ride one unless you have a certain kind of pants and boots. The horses doesn't have to get dolled up, but you do. Well, I said to myself, anything for my job, so I figured I'd spend six or seven dollars for the outfit. Ha Ha. Do you know how much the boots alone cost? Twenty-six dollars. Pants was twenty dollars. But I didn't care, because I was hearing such nice things about riding I knew I'd like it. Then I went to a place out here, which is a stable full of horses. Right away I saw Mary Astor, so I knew you was right about that's how to meet the picture stars. So I went up to the keeper and I said, "To tell you the truth I have never been on a horse before. I would like a very used one, pretty old, and he should be a vegetarian." "What do you want a vegetarian horse for?" he said. "So he shouldn't bite me," I said, and he began to laugh. It came out that horses don't bite people, only kick, but I figure you never can tell — a horse looks like to me as if it's got worse teeth than a lion. Then he said, "What do you want, a Western or an English saddle?" So I took a guess and said "English." This was a great mistake. I found out that a Western saddle has got a handle in front where you can hold on, but an English saddle has only a round piece of leather that looks as big as a half a dollar. The keeper gave me a brown horse. I began to make a little speech to the horse about how what was the use of getting excited and running fast, and how my family always liked horses, even way back, and we never hurt a one, and how I thought that horses were very, very nice myself, and a lot of other things so that I could win its confidence. And then the keeper gave the horse a little pat and it started to run. Ernie, you don't know what happened to me. I haven't got an inch of skin left on me. Someone told me I was holding on to the horse's neck and when I came near Mary Astor I tried to grab her reins so I shouldn't fall, and she didn't like it. I'm sorry, Ernie, if me and Mary Astor can't get along but I don't even re- member doing any such thing. All I remember is that I was almost unconscious when we came to a little stream about two feet deep. The horse began to cross and then, all of a sudden, she laid down right in the middle of the water. "Hey," I said, "get up." But it was no use. I was soaked through and through. So I had some- one take off my boots which were filled with water and then I didn't have no hook to put them back on my feet. Well, I left the horse right there and I walked home in my stockings. I feel hurt all over, Ernie, and people tell me I will be worse tomorrow. I think maybe you should pay me my money back which I spent trying to get acquainted with Mary Astor so I could write better pieces for the Herald- World. Because if it wasn't for you I wouldn't have tried to bust in on no animal act. Believe me I am plenty sore. Hoping this finds you the same, —NORMAN KRASNA. HEAVY Bela Lugosi is playing the lead in "Dracula." Lugosi is better fitted for the role, I think, than any one in Hollywood or any other place. And not only because he spent three years playing the role on the legiti- mate stage. He looks like Count Dracula. He is Count Dracula, the blood-sucking "half-dead" vampire who peers through cob- webs, changes himself into a wolf and then into a veil of mist. Lugosi is a find of Carl Laemmle, Jr. He has been given a five year contract at Uni- versal. More than $400,000 is being spent on "Dracula" by that organization, it is said. The book itself, by Bram Stoker, is reported to have sold more copies than any other book except the Bible. A Universal wants, to do the thing right, and the best thing it has done so far is to give the leading role to Lugosi, who has a pair of eyes which look through and be- yond you, and who makes weirdness a part of his daily life — even carries it into his home. Next the company has designed magnifi- cently weird sets which form a background for the stoop-shouldered, menacing Hun- garian who moves through the product like a wolf stalking his victim. I arrived on the Universal stage one day in time to see him walk up the dingy stairs of his deserted castle, and down again, holding a candle. His black mane sweeps back above his forehead. His black cloak droops about him. His black eyes turn at a given moment to show the clear white beyond the rim of the pupils. The candle flick- ers eerily as the camera cranks. The dull tread of his feet echoes through the silent stage. Few men can walk up and down a flight of stairs and tell a story while doing it — but he has accomplished it. A I had lunch with him. He is not melan- choly or doleful when not acting. He has an amazing sense of humor. He can laugh heartily. But when you see him in "Dra- cula," you'll decide that he wouldn't smile at even Laurel and Hardy in one of their most riotous scenes. Lugosi was born in Lugos, Hungary, of a family which bore a title that he never uses. At 20, he made his stage debut. "Camille," "Romeo and Juliet" and other famous plays gave him early training. Alan Dale called him "the greatest actor who ever came to America." "I decided that I would try and hit the ball out here for two years," he told me. "That was in 1928. If I made good, I planned to stay out here. If I flopped, I was going back to New York." The fact that Junior Laemmle wisely se- lected him for "Dracula" proves that he has "hit the ball." He is taking out citizenship papers. A good supporting cast has been named, including Edward 'Van Sloan and Herbert Bunston, who played with him in the stage version, and Helen Chandler, Robert Ames, Dwight Frye, Joan Standing, and Charles Gerrard. Tod Browning, who is using a screen adaptation by himself and Garrett Fort, confides that the play has been written di- rectly from the book and that there will be only slight deviations, if any, from the orig- inal plot. —CHURCHILL. mmm October 18, 1930 EXHIBITORS HERALD -WORLD 53 Films Used to Aid Ohio's Mentally 111 (Special to the Herald-World) COLUMBUS, OHIO, Oct. 16.— The state welfare department has an- nounced that projection machines for showing of sound pictures are to be installed in all state hospitals. They will be used as an aid to patients mentally ill. United Artists Will Make Only Specials In Future: Schenck (Special to the Herald-World) HOLLYWOOD, Oct. 16.— Joseph Schenck has returned from an eastern trip and states that in the future United Artists will make nothing but specials. He also spiked all ru- mors regarding mergers and change of control. New Jersey Theatre Half Open, Half Closed As Result of Blue Laws (Special to the Herald-World) ORANGE, N. J., Oct. 16. — The Palace theatre, standing half in Orange and half in East Orange, opened last Sunday for the first Sabbath show in the history of these two municipalities. But the Palace was only half open, for East Orange still enforces the blue laws enacted in 1750, while Orange has just voted in Sunday shows. There were 900 vacant seats on the East Orange side of the town line, roped off to conform to the laws of that city. The 1,200 seats in Orange were well filled. Patrons bought their admissions from the Orange side of the box office and entered the house through Orange doors. New Mexico City Theatre Has Modern Equipment (Special from Department of Commerce) WASHINGTON, Oct. 16— A new motion picture theatre, known as the Balmorri, and located in the center of a residential section of Mexico City, opened recently, and is one of the most modern of its kind in the country of Mexico. It is said to be the first motion picture house to be built in Mexico which combines acoustic excellence with the cus- tomary film equipment. The sound machinery is of American manufacture. • It is located some distance from the present theatre district, but it is hoped that the high standards of the programs will insure good patronage. Report RKOto Own All First Runs in Cincinnati (Special to the Herald-World) CINCINNATI, Oct. 16.— Keith's theatre, the only first run house in the Libson chain not included in the purchase by R K O some months ago, will go to that company in the near future, it is understood. If RKO ac- quires this house it will have complete control of all first runs in the city. Fox Addition Ready Soon (Special to the Herald-World) CLEVELAND, Oct. 16.— The new two-story Fox exchange here will be ready for occu- pancy in a few weeks. The building is equip- ped with a 50-seat exhibition room. The addi- tion will give this exchange 10,800 square feet of floor space. Paramount Production Chiefs Reach East to Launch Program Work Starts Soon for "Ladies Man," One of First Vehicles of Enlarged Program — Two Complete Casts to Make Claudette Col- bert's "Strictly Business" — Four Warner Shorts Completed (Special to the Herald-World) NEW YORK, Oct. 16. — Definite operating plans for production of Para- mount's Eastern studio are expected within the next few days with the arrival here this week of Walter F. Wanger, general manager of the production de- partment ; B. P. Schulberg, managing director of production ; Ernst Lubitsch, recently appointed supervising director at the East Coast plant, and Sam Jaffe, production manager of the Hollywood studios. Production of "Ladies Man," one of the first vehicles to get underway at the Eastern studio on the new and enlarged program now being worked out by the executives, will begin early next month. Lothar Mendes, who will direct Paul Lukas in the feature, and Herman Man- kiewicz, who will adapt the story to the screen, also arrived in town this week. Two Casts for "Strictly Business" Two complete casts will be assembled for the filming of Claudette Colbert's next starring vehicle, tentatively called "Strictly Business." Jesse L. Lasky, first vice president in charge of production, has announced that both Eng- lish and French versions of the picture will be shot simultaneously, as was the case with Maurice Chevalier's "The Big Pond." Miss Colbert will play the lead in both productions, since she is Parisian by birth and speaks French as well as English. Dorothy Arzner has been selected to direct both versions, with the aid of a French di- rector, as yet unnamed, on the Gallic edition. Lasky intimated in his announcement that it is very probable all future Claudette Colbert films will be produced bi-lingually, though this decision will not in anyway effect Para- mount's foreign production. Parker Doing Dialog Austin Parker, author of the original story from which the screen play for Miss Colbert is taken, is now at work on the dialog for the picture. Frederic March will play oppo- site the French star when filming starts early in November. Rosalie Stewart, Broadway stage producer, has been in charge of the selection of Miss Colbert's material. was written by Viola Brothers Shore, who also is coming East, and will assist in the selection of suitable locations for the filming of the New York outdoor scenes. Four Warner Shorts Completed At the Warner Brothers Vitaphone studio in Brooklyn, four new short subjects have been run off under the general supervision of Murray Roth. "Home Made" is starring Dorothy Hall of the stage company of "The Greeks Had a Word for It," now playing one of the Broad- way houses. Albert Hackett, brother of Ray- mond, and co-author and player of another legitimate, "Up Pops the Devil," is in the cast with John Patrick, Jessie Busley and others. Arthur Hurley directed from a script by Weare Holbrook. "The Painter," directed by Alf Goulding, has a cast headed by Frank Orth and includ- ing Helen Nord, Karl Stahl, Frank Kingsley, Walter Baldwin and Arthur Uttry. Four "Nagger" Finished A fourth of the Mr. and Mrs. Jack Nor- wood "Nagger" series has been produced, un- der the title of "The Naggers Day of Rest." Another addition to the large list of Varie- ties is "Opening Night," from the pen of A. D. Otvos, and directed by Roy Mack, star megaphone wielder of the Brooklyn plant. In the cast are Peggy Shannon, Leo Hoyt, Doro- thy Sands and Thomas P. Jackson. Murray Roth, continuing his policy of signing Broadway stage stars for Vitaphone Varieties appearances, has closed with String Byington, legitimate actor wellknown on the Big Street, and Edgar Bergen, ventriloquist. A large group of Hollywood talent, headed by Clara Bow, is on its way East to the New York studio of Paramount. Clara Bow is accompanied by Stuart Erwin, who will ap- pear with her in Manhattan scenes for the star's new vehicle, "No Limit," under the di- rection of Frank Tuttle. Charles Ruggles is also moving East, where he is scheduled for personal appearances in Boston. "No Limit" Canadian House Has New Club for Kiddies "Everyone Should Have a Play- time" is one of the Srst lessons of physiology. Yet M. P. Wetherell, manager of the Capitol house in Kamloops, B. C, Can., finds that it still makes an interesting theme for a radio broadcast. With this slogan he has organized the Capitol Junior Joy Club to boost juvenile attend- ance at matinees. News of the club is broadcast every day on the the- atre's radio hour. Members are ad- mitted for 10 cents instead of the regular 15-cent price and those out- standing in sports or scholarship are presented with prizes from the stage. The Joy Club has been endorsed by parents' associations and school au- thorities. Report All Warner-F N Production to Center at Burbank by December 30 (Special to the Herald-World) HOLLYWOOD, Oct. 16.— All production activities of Warner Brothers and First National will be centralized at the Burbank plant of the latter studio by December 30, it is reported. The story department of the Warner Sunset Boulevard studio already has moved and it is expected that the remainder of the plant will follow before the first of the year. It is reported that the Sunset building will be used when production taxes the Bur- bank location, as the old Vitagraph studio has been used. Three Weddings Recorded; Dr. Lee DeForest Marries (Special to the Herald-World) HOLLYWOOD, Oct. '16.— Three marriages were announced this week. It was learned that Dr. Lee DeForest, radio and talking pic- ture inventor, married to Miss Marie Mosquini in a Mexican city this summer. Jetta Goudal was wed in Yuma, Arizona, to Harold Grieve on October 11. Viola Dana was to be mar- ried to Jimmy Thompson, professional golfer, during the week. Henry King, noted picture director, became the proud father of a baby boy last Friday. 54 EXHIBITORS HERALD-WORLD October 18, 1930 Herald- World's Production Directory STORY DIRECTOR CHIEF PLAYERS BRAND NAME STARTING DATE R K 0 Studios "Cimarron" "Bean Ideal" "Hook, Line and Sinker" "Trader Ginsberg" Wesley Ruggles Herbert Brenon Edward Cline Mark Sa.ndrich Richard Dix Ralph Forbes Bert Wheeler Robert Woolsey Nat Carr September 18 September 16 September 20 Headline!' series October 1 Fox Studios "Lightnin' " "Shepper Newfounder" "Network" Henry King Leo MeCarey Berthold Viertel Will Rogers Irene Rich Edmund Lowe Leila Hyams Neil Hamilton Kay Johnson Aug. 18 September 12 October 2 Universal Studios "Dracula" Tod Browning "Resurrection" Edwin Carewe "Cohens and Vin Moore Kelly s in Africa" "Ourang" Harry Carson "Sailor Beware" Ralph Cedar Summerville Kurt Newman Comedy No. 2 "Leather Al Kelley Pushers" No. 6 Bela Lugosi Helen Chandler John Boles Lupe Velez George Sidney Charles Murray Dorothy Janis Sam Hardy (Location) September 29 September 22 September 11 September 20 September 22 Slim Summerville (Spanish version) October 1 Kane Richmond Ynez Seabury October 3 Metro-Goldwyn-Mayer Studios "Trader Horn" W. S. Van Dyke Harry Carey Edwina Booth Duncan Renaldo Joan Crawford Robert Montgomery Robert Armstrong Charles Brabin Eleanor Boardman Johnny Mack Brown Gavin Gordon "The Southerner" Harry Pollard Lawrence Tibbett Esther Ralston H. B. Warner L. J. Bartel Hedda Hopper "Within the Law" Sam Wood "The Great Meadow" Paramount Studios "The Right to Love" Richard Wallace Ruth Chatterton Brower-Knopf All-Star 'Fighting Caravans" •The Right to Richard Wallace Ruth Chatterton Love" "Fighting Caravans" Brower-Knopf All-star September 20 September 20 September 20 September 20 Pa the Studios 'Sin Take*, a Holiday" Paul Stein Kenneth MacKenna Be il Rathbone Rota LaRoy September 4 STORY DIRECTOR CHIEF PLAYERS BRAND NAME STARTING DATE "The Painted Howard Higgin Bill Boyd (Location) Desert" Helen Twelvetrees William Farnum J. Farrell McDonald September 5 Metropolitan Studios "Feet First" "Aloha" Clyde Bruckman Harold Lloyd Al Rogell Raquel Torres Ben Lyon Talking Scenics Robt. C. Bruce Gayety Comedy William Watson Johnny Hines Al Rogell September 22 September 24 Robt. C. Bruce September 22 Christie October 1 Columbia Studios "Dirigible" 'Roseland' "Madonna of the Streets" Frank Capra Jack Holt Ralph Graves Fay Wray Hobart Bosworth Lionel Barrymore Barbara Stanwyck Monroe Owsley Ricardo Cortez Phyllis Crane John Robertson "Tol'ble David" John Blystone 'Criminal Code" Howard Hawks Evelyn Brent Robert Ames Richard Cromwell (Location) Henry B. Walthall Joan Peers Noah Beery Walter Huston Mary Doran Phillips Holmes 'Dawn Trail" Christy Cabanne Buck Jones Miriam Seegar August 12 September 12 September 12 August 23 September 23 September 2< Hal Roach Studios "Another Nice James Parrott Laurel and Hardy Mess" September U First National Studios "Sacred Flame" Spanish Version 'The Bad Man" French Version Tec Art Studios "Voice of Louis Lewyn All Star Topical September 21 Hollywood" "Mickey Mouse" Disney Bros. Disney Bros. September 22 Vagabond Ad- Elmer Clifton Tom Teriis (Shorts) September 22 venture Series Tiffany Studios 'The World Champeen" Frank Strayer Paul Hurst Nita Martan October 18, 1930 EXHIBITORS HERALD-WORLD SOUND STAGE EQUIPMENT AND PRACTICE "SHOOTING" A PICTURE So far this paper has described a num- ber of devices without giving adequate ex- planation as to how they fit into the general problem of photographing and recording motion pictures. Now let us go into a sound stage with a typical motion picture feature in production and observe the actual "shooting." Before doing so, however, it would be well to fortify our- selves with an understanding of some of the fundamental operations involved. The average feature-length photoplay which we see in a theatre is usually around 7,000 feet in length when completed. To produce this footage, it is necessary to shoot 100,000 to 150,000 feet of _ picture negative. A current production which now has a length of 10,000 feet required the shooting of over 2,500,000 feet of picture negative alone in order to secure good "takes" of the very intricate scenes in- volved. The unused footage on the cut- ting-room floor compares with the super- fluous manuscript of the writer except that the film costs more than waste-paper and much more than just one man's time. The 7,000 feet of the finished feature is made up of many short scenes which have been taken with the view to being spliced together. There are as many as 200 to 500 scenes in the average film. These scenes are very often not taken in the same order in which they are to be used in the final production. It is very common to shoot the end of the picture first, for ex- ample, or to shoot all the scenes dealing with a particular character or setting at one time. This is done in the interest of economy. The effort on the part of the many in- dividuals collaborating in making the pro- duction is to get what we term the "per- fect take," and here is the procedure: The director examines the script and tells the cameraman and the sound man where and what kind of action is going to take place. These two men in turn set up their equipment to photograph and to record the action in the best possible man- ner. A complete rehearsal is held and all the adjustments checked. Finally, when the equipment has all been checked and is sat- isfactory, the director is notified that all is ready for a take. The actors take their positions, the order "Camera" or "Turn 'em Over" is given, and with that the re- cording and photographing equipment is started. When it is running smoothy, which means but a few feet of film, the signal for the start of the take is given. The actors then go through their lines and at the end of the take a synchronizing mark is placed on the film, together with an an- nouncement as to the number of the take *Technical Director of Sound, Pathe Studios, Eigh- teenth paper of Technical Digest. By L. E. Clark4 FIGURE 4 When a motion picture company goes on location the sound equipment is car- ried in a truck like that shown at the right of the company above. which is not only recorded but is also pho- tographed on the picture negative. If everything has gone exactly as in rehearsal, this scene is done and "in the bag," and another few minutes of picture has been added toward the total. PRACTICAL DIFFICULTIES In actual practice, however, there are any number of things which can happen to break up this chain of events. Beginning at the beginning, we have as the first requisite the director explaining to the cameraman and the sound man what FIGURE 5 The equipment shown above is only part of that necessary for this street scene which in the finished picture oc- cupied only a few feet of film. _ The cameras for photographing from differ- ent angles are closely crowded by the reflectors which are necessary to secure good lighting in the scene. he is going to do. It may sound peculiar to those not intimately acquainted with motion picture production to say that the director does not always know what he wants even on the day when he is supposed to shoot, but such is often the case. Motion pictures being fundamentally a creative art, new ideas and better methods of telling the story present themselves very fre- quently. The director does not dare to ignore these new ideas and to follow along the lines of his original script, because in many cases the very spontaneity of the thought is the one quality which makes the difference between success and failure. It has been said that a stage play is not written, but re-written, and the same ex- pression holds true even more literally in the case of motion pictures. If it were not for the fact that a definite limit is set on the amount of money that may be spent on a photoplay and a time limit also set as a release date, a director might go on making and remaking his picture for months, as he would always keep finding newer ideas to improve it. A very striking example of a picture which was practically shot this way is now current in one of the special photoplays recently released. In this case there was no limit as to time or budget. The result is that the picture con- tains some of the most difficult scenes which were ever photographed and the ex- cellence of these scenes is far above what has been done heretofore. Some particu- larly difficult scenes were re-shot as many as forty times before they were satisfac- tory, and each time some new idea was incorporated into the story. This method of production, which is unique in motion picture history, is really the method which every director would use if he were given an unlimited amount of time and money, and it is the only way to keep motion pictures on a creative plane. The same infinite slowness and painstak- ing re-editing is noted in every creative art, in writing, in painting, and in all others. In many of these arts, the re-editing proc- ess can be allowed to go on as long as it is desired, because the work is usually that of an individual and his is the only time lost. In the case of the motion picture, with tremendous expenses going on hourly, only a limited amount of changing can be allowed. The producing organization, how- ever, strives to keep its facilities mobile so as to allow the director as much leeway as possible. THE CONFERENCE We see, then, that even the first require- ment of this formula for making the perfect take is very difficult to obtain. Let us assume, however, that the director has his action quite definitely in mind and that he imparts the necessary information to the recording and photographing units. They immediately proceed to line up their equip- 56 EXHIBITORS HERALD-WORLD October 18, 1930 FIGURE 6 This view indicates the number of pow- erful lights which have to be used in a motion picture set. A microphone boom is extended from the right and another from the arch at the left. In another scene the lights will be changed and the audience photographed from the front ment so as to get all there is in the scene, each without regard to the other. When their work is done, they turn to one an- other and discuss the situation and immedi- ately they face several impossibilities. The first and most important is usually this: The sound man, in an endeavor — and a very righteous one at that — to get the best possible quality of sound, has placed his microphone to suit the acoustics of the set and the action, but unfortunately he has reckoned without the cameraman and the microphone is in full view of the camera. Or, looking at it another way, the cameraman has chosen a pictorial angle that will give him the best photographic composition, and this angle chances to in- clude the microphone as well as the char- acters and the background. We have reached a complete standstill. Nothing can be done until either one or the other of these two men gives way and takes a second choice in the matter of sound or photography. In either case, it is very difficult. In photography there is usually very definitely one correct angle from which to shoot the scene to get the true feeling out of it. Similarly in sound, a second best position for microphone plac- ing is also usually much inferior to the one which was originally chosen. The playing of the action, the acoustics of the set, and the types of voices, all enter into this con- sideration. Very frequently the director must be called in and asked if it will be possible for him to take a second choice in the matter of action so as to give either photography or sound a little better chance to get something satisfactory. Usually, then, before a complete rehearsal can be had, all three have been forced to make SOUND STAGE EQUIPMENT AND PRACTICE, by L. E. Clark. Technical Digest Paper based upon lecture-demonstration before School in Fundamentals of Sound Recording and Reproduction conducted by the Academy of Motion Picture Arts and Sciences Hollywood, 1929-1930. a compromise and select second choices. Neither director, camera nor sound man can get the scene exactly as he desires. Once this compromise is made, a complete rehearsal for both sound and photography is held. This is the usual time when new ideas pop into the director's mind. When he actually sees his action on the set, little changes come to him which he has previ- ously been unable to visualize and very frequently they add a thought to the pic- ture. Very frequently, also, these changes are drastic enough to affect the entire lineup, _so that with the new business, as it is called, it is necessary to go over all the preceding ground again. This has been known to happen three or four times in a single take and one should always keep in mind that this takes time — and time in motion pictures means money. The aver- age m©tion picture production costs in the neighborhood of $3,000 an hour. MAKING THE TAKE After several rehearsals, the director has obtained action which he considers satis- factory, while the cameraman and sound man have agreed on the placement of their equipment. Each of these has made sac- rifices for the improvement of the picture as a whole. At this point actual shooting begins. It is not to be supposed, however, that just because a rehearsal was satis- factory that the take will be so. There are many difficulties entering into the take which were not apparent earlier. The prin- cipal one of these is the fact that it is very difficult to get the feeling into the lines when rehearsing. Not until the actor is actually playing the scene does he give his true interpretation of his lines. From the pictorial angle very often his action is ex- aggerated. From a sound standpoint he is inclined to talk much more loudly and ex- citedly than was the case during the re- hearsal. For one or more reasons, then, it is very generally necessary to make sev- eral takes before a satisfactory one is ob- tained. Another source of trouble is foreign noises. A microphone having but one ear so to speak, and no power to discriminate, listens very much more attentively to off- stage sounds than a human being does. Even the slightest foreign noises become very apparent in the record the microphone produces. Takes have been spoiled by watchmen slamming doors thoughtlessly; by squeaky shoes walking around the stage during the take; by someone's crackling the pages of a newspaper. In the early days of sound, the noise of i-tip camera motor and the hum of the arc lights were also serious problems. These, however, have now been solved except for occasional extreme cases.* For the first year or so, another very important source of trouble was the direc- tor himself. In silent days he had been used to cueing his actors during a scene by calling out to them necessary directions to guide them in their action. In the ex- FIGURE 7 Massive sets such as this from the Uni- versal Picture "King of Jazz" indicate the difficulties of coordinating the scores of elements which go to make up the scene. The microphone must convey te the recording machine every tone from the band in the center and the huge chorus. citement which invariably accompanies actual shooting, the director would forget that he was making a sound picture and would shout directions to his cast, thereby breaking into the middle of his take and running it. In addition to the difficulties mentioned, there is of course the possibility of me- chanical failure, either of electrical, camera or sound recording equipment. With such an imposing array of reasons why motion pictures are hard to make, one can but wonder at the future of the sound picture, and particularly at the future of the engineer who was thrown into the mo- tion picture business as a result of sound. If the motion picture is going to continue to live, it must be as an art and not as a science, and accordingly the engineer must become something of an artist. It will be with sound as it was with photography. Camermen have their individual peculiari- ties. There are certain men who excel in the art of photographing certain stars and there are other men who confine their par- ticular attention to action photgraphy or to scenic photography. Each man has his own particular set of equipment for his camera — special filters, special lenses, dif- fusion discs and related devices. The fu- ture sound engineer will do likewise. He will have his special circuits, his special frequency characteristics, let us say, with which he can improve the voice of an actor, far beyond its natural state. Certain of the mixers will excel in closeup sound, certain others will excel in other branches. One possibily may become an expert in recording exteriors. And so it goes. Sound recording will soon become more and more of an art and less and less of a merely technical operation. *Cf. the following reports recently published by the Producers-Technicians Committee of the Academy of Motion Picture Arts and Sciences: "Camera Silencing Devices," by H. G. Knox, F. M. Sammis, and Lester Cowan, and "Methods of Silencing Arcs," by L. E. Clark. Hollywood, May, 1930. (Twenty- five cents each.) WATCH THAT DUST CLOSELY, SAYS F. H. RICHARDSON T-TAVE you any unnecessary dust in your projection room? By unnecessary is meant, have you dust which you, the projec- tionist, might either have prevented from be- ing there at alitor have removed if you could not prevent it from entering. Have you tried to induce your manager to provide you with a good vacuum cleaner? If you have one, do you use it on the floor each day and on the ceiling and walls once or twice a week? You cannot possibly have perfect sound re- sults, you know, unless you have films in perfect condition, and the films wont long be in perfect condition if there is dust in the projection room atmosphere. Some of that dust will, as you very well know, settle on the films, where in process of projection, han- dling and rewinding, its particles will produce scratches in the sound track — and in the pic- ture, too. Those sound track scratches may be very fine. They may be more or less in- visible to the eye, but you mav bet vour last suspender button that 'they WONT be in- visible to the eye of the photo-electric cell, which will pick every darned one of them up, hurl it forward to the first amplifier tube, which, together with its brothers, will expand and send them all gleefully forward to the horns or loud speakers, and those big brutes will, in their turn, relay them to the audience in the form of "ground noise." So, Mr. Projectionist, it is up to you to wage war against dust, and in this I don't mean maybe! True you can't be expected to keep all dust out, but the least you can do is to keep your room as free from it as is humanly possible. October 18, 1930 EXHIBITORS HERALD-WORLD 57 2 Photophones to Be Used on Pa the Asiatic Expedition Two RCA Photophone portable sound sets have been shipped from the United States to the Pathe studios at Joinville, near Paris, as the first step in preparations for an Asiastic expedition by Pathe which will embark Janu- ary 1, 1931. The Photophone equipments were selected by Dr. Albert J. Devaud, tech- nical sound director of the Pathe plant at Joinville, who made a special trip to the United States with Jacques Henri Rousselle, his electrical engineer. Designated as "The Yellow Cruise," the tour through Asia will be headed by Georges Marie Haardt, French explorer, who will have with him a company of 50 men. Arrangements for the expedition have been in progress for more than a year. Banditry prevails in several of the coun- tries to be visited and it has been necessary to procure government protection. Caterpillar tractors, with trailers, will carry the equip- ment and members of the expedition. To test his crew and equipment, Haardt proposes to make a short trip to Algeria for tests before the Asiatic expedition gets under way. Portable Unit Will Demonstrate Sound In 40 Brazil Cities An American distributor of sound equip- ment in Brazil, has secured a specially con- structed portable sound unit with which he plans actual demonstrations of sound pictures in 40 cities to show exhibitors the box office value of talking pictures. The 40 cities are all located in the states of Minas Geraes and Sao Paulo. The travelling sound sets will be kept on the road approx- imately six months. Promoters of the project are enthusiastic concerning their "barnstorming" tour, says Harvey Sheahan, trade commissioner located at Rio de Janeiro, who states that this is the first attempt of its kind in Brazil to create interest in sound pictures, outside of the 10 or 12 key cities. The equipment is packed in special trunks and can be handled through trucks or on the railroad. 15 Photophones Installed in Metropolitan N. Y. in Month Fifteen installations of RCA Photophone sound equipment were made in the metro- politan area of New York during September, a report by Bernard J. Scholtz, district man- ager, shows. Included on the list are the following the- atres: Idle Hour, Long Island City; Young Men's Hebrew Association, New York City; Broadway, Yonkers ; State, Newburgh ; Boys' Club, New York City ; Lee, Brooklyn ; Ritz, Port Jervis; Shubert, Jamaica; Belmore, Bel- more, L. I. ; Cameo, Brewster, N. Y. ; Roslyn, Roselle, N. J., and the summer home of William Randolph Hearst, Sand's Point, L. I. Nettleford, English Firm, Making First Sound Film The new Nettleford Studio at Walton-on- Thames, near London, England, has begun active operation with the production of "Caste," its first sound picture. The studios have been installed with RCA Photophone sound reproducing equipment. The main studio is 50 feet wide by 100 feet long. W. A. Lott is in charge of the new organi- zation. Award of Merit Rex Receives' Unusual Honor qA W fl V (\ q£ ClM G T 1 1 The Bronze "Plaque of Honor" has been presented to the i an ii .in ii it test hi hi Sli Letters six feet high and four feet wide illuminated an area several blocks in diameter about the Ritz theatre at Tulsa for the showing of Fox's "Common Clay.'" The electrical sign was mounted on a tower 30 feet above the theatre. The display ivas said to be visible from a distance of nearly a mile. Tunes for Your House Organ ! Play Them Whenever You Like H. Shulgold. publicity director for the Roxian theatre, McKees Rocks, Pa., edits a house organ that is jam full of interest- ing sidelights on film stars and carries a lot of advertising. The publication is called "Filmdom." Each issue carries an editorial. Here is one of the latest from the pen, or should we say the typewriter? of Shulgold: Consider the News Reel Perhaps it is not right that the theatre pat- ron be asked to stop and consider what vast resources, thought and labor go into the mak- ing of his entertainment. It is only natural that the theatre patron take his seat, relax and mentally challenge what happens to be transpiring on the screen to amuse him. True, we are all quick to applaud the endeavors of the producers when they please us, but) we are more quick to condemn when they do not. But that is as it should be. Nevertheless, the editor begs that you allow him to call to your attention, that wonder of wonders, the modern sound newsreel. The newsreel was once a lowly thing. Looked upon by all as something to be slept through ; considered by the theatre manager as a filler on his program and nothing more. But with the introduction of the sound news' reel, it took on a new importance. It became a part, a necessary part of a theatre program. The companies who produce them developed, through the expenditure of vast sums, an organization equalled only by that of a metro- politan newspaper with an international wire service. Consider the newsreel you will appreciate it even more. censorship boards are "doing right by our Nell," or, rather, our theatres. You who attend motion picture shows and see the notice "Adults Only" in big black letters must sometimes wonder what these film censors are about. For example, the censors in Chicago re- cently decreed that a certain picture should be shown to adults only in that city. At the same time the same film was also being shown in New Orleans where one theatre gave children's matinees for it. Is there any consistency in that? We ask you. Then there is the case down in Ohio. The censorship board ruled that "The Big House" could not be shown anywhere in the state because it dealt with crime and prison riots. The censors said it reflected upon their prison officials. Many Ohians living near the boundary lines went into other states to see the picture. After a while protests rose so strong against the censors that they were forced to remove the ban and now everybody in Ohio is flock- ing to see "The Big House." All of which proves you can't hold a good picture down. We have lots of pictures on our winter schedule fully as good as "The Big House." You will want to see them. Watch for our announcements of coming attractions. Those Censors! We men who own or operate theatres can- not but wonder sometimes whether these film Baughman at Oklahoma City Dale C. Baughman has succeeded William Heiner as manager of the Liberty theatre, Oklahoma City. Baughman was formerly lo- cated in St. Louis. Heiner has been trans- ferred to the latter city. Sam Pedigo is the new manager of the Pal- ace theatre, Oklahoma City. MOTION PICTURE DIRECTORY. gaw//c RKO Be Drunk.- rg^, ■ $ Married »tr- m*^ 0^ 0d] _ 'ATI RACTICNMi Sober-.- .He Branded »«* A„ ©uteast. c a second attrac- Nov/ comes as Ra ■rt a personal cnu RKO Presents Chatter ton "ANYBODY'S WOMAN" p«* Lsdv or the Screen . . • Chatterton . ^W £ brtil Morals .>• on a Tipsy SPree! V„Y . feu May Be Satarday W^'* Clx€ RAIACC The RKO publicity department in Cin- cinnati, under the direction of William Danziger, has for several weeks followed a policy of guaranteeing its attractions. Here is a sample of the advertising, showing the seal. It was used for Para- mount's "Anybody's Woman." They All Talk About "Old Man Riddle" Film Title Contest "Old Man Riddle" is the name of a film title contest being conducted by the RKO houses in Dayton in a tieup with a local newspaper. The daily has published a full page list of 999 motion picture titles. Each day an illustrated question is asked. The gag is to answer the query with one of the film titles. The contest is to run 90 days. Although it is far from finished, replies have been received by the thousands from all corners of the city as well as from outlying dis- tricts within a radius of 100 miles. Four grand prizes ranging from $250 down to $100 are to be given. The news- paper is taking care of a large share of this expense. In addition there will be 100 cash prizes of $10 and under. The RKO circuit believes this is one of the most successful tieups, from a popu- larity viewpoint, that it has ever negotiated. Booster Club Gets Publicity A New Orleans newspaper recently carried an art layout of pictures showing members of the Saenger theatre's Booster Club in their stage costumes. The youngsters, all under 14 years of age have received much favorable mention for the exhibitions they have put on under the direction of the theatre staff. mm October 18, 1930 EXHIBITORS HERALD-WORLD 65 W THE SHORT FEATURE Newspictures UNIVERSAL NEWSPAPER NEWSREEL NO. 81— Record crowds see Cards tie up World Series by winning fourth game — U. S. Bureau of Mines ex- perts show how blasting should be done — Hoover opera- Legion convention — Toledo police capture counterfeiters — King Gustav reviews charity fete for poor children in Stockholm — Monkey balloon- ists stage an "international" race — Coast artillery- men break anti-aircraft firing speed record in Cali- fornia. HEARST METROTONE NEWS NO. 204 — Hoover speaks to Dixie throng at Kings Mountain — Metro- tone shows latest Paris modes — Lumbermen build aerial tramway over canyon for timber cars — Swedish royalty attends athletic fete — Gallic torea- dors fight bulls in the leaping French style — World War days live again in Boston as Legionnaires get together. KINOGRAMS NO. 5647— Old Ironsides, recondi- tioned, sails in Legion celebration — Boyd and Con- nor off on victorious ocean hop to England — Six- year-old Glen EUyn, 111., girl a real hypnotist, and a Houdini, too — II Duce's warriors span Po river with bridge of boats and boards — Paderewski, 70, as fit as his piano for big concert schedule — Anas- tasia reaches ripe age of 300 in San Francisco — Doughboys march again in Boston. UNIVERSAL NEWSPAPER NEWSREEL NO. 82 — Boyd and Connor leave New Foundland on trans- Atlantic flight — Legion renounces Reds as Boston convention ends — Seventh Day Adventists served tea at bathhouse in big baptismal ducking rites in France — Master mechanics put finishing touches on world's largest conduit under Hudson river — Fascist army shows speed in throwing pontoon bridge across Po river — San Francisco woman builds 22-room Lilliputian mansion — Huth wins annual motorcycle races in Berlin as rivals crash. HEARST METROTONE NEWS NO. 203— Presi- dent Hoover stirs Legionnaires — Dirigible tragedy stuns Britain — Old Mother Goose goes oriental in Singapore — -Uncle Sam tests air-raid defense — Meet a hard guy from the West, Spike Richards of Los Angeles — California revives old Roman custom with chariot race. PATHE SOUND NEWS NO. 85— Prepare R-101 for flight ended by flames and death — Use diving tower to teach tars to escape from subs at New London, Conn. — Coast artillery shoots up sky in target prac- tice^— Tiniest air yacht takes first cruise at Cape May, N. J. — Girl shot always gets her man — Legion hails President and other guests at twelfth conven- tion— -American Legion army steps in biggest parade at Boston. Hoffberg-Cornfeld Obtains 12 Comedies Hoffberg, Cornfeld Company, Inc., has pur- chased from Artclass Pictures Corporation for Spain and Portugal the series of 12 syn- chronized comedies, which includes four Ben Turpin comedies, four Snub Pollard come- dies and four Poodles Hanneford comedies. Fox Books Columbia (Special to the Herald-World) NEW YORK, Oct. 16.— Fox New Eng- land Theatres has booked Columbia's Su- perior Twenty features and a number of short subjects in its deluxe houses. The Connecticut theatres are the Poli, Meriden; Palace, Waterbury; Capitol and Palace, Hartford; Palace, Bijou and Hyperion, New Haven; Palace, Majestic and Globe, Bridge- port. Government Releases 2-Reeler WASHINGTON,— The U. S. Department of Agriculture has released a new two-reel film, "How to Grow Hogs," dealing with economical methods of hog production. Twelve Educational Comedies Go to Exhibitors in November Educational has placed 12 comedies first of which will be "Love a la Mode,' releases will be two-reel subjects and the "Love a la Mode," directed by Stephen Roberts, will feature Bernard Granville, Jerry Drew and Kathryn McGuire. It will be re- leased on November 2. Among the other new comedies are a new Terry-Toon called "Jumping Beans" and "Don't Bite Your Dentist." The latter is the third in the new series of Mack Sennett Com- edies and will go to the exhibitors November 9. Its cast includes Andy Clyde, Daphne Pollard, Nick Stuart, and Patsy O'Leary. Eddie Cline directed. Also scheduled for November 9 release are "Our Nagging Wives," a new Gayety comedy, starring Ford Sterling, "A Medley of Rivers," Lyman H. Howe's latest Hodge-Podge, and the first pic- ture in the series of William J. Burns Detec- tive Mysteries. "My Harem," a new Ideal comedy, will be out November 16, together with another Terry-Toon, as yet untitled. "Racket Cheers," regarded as the most pre- tentious in the new group of Sennetts, will be ready November 23. It features Andy Clyde, Daphne Pollard, Marjorie Beebe, Stuart on its November release schedule, the ' a Mermaid comedy. One-half of the other half one-reelers. Irwin and Patsy O'Leary. A new subject in the Mack Sennett Brevities and the second in the Burns Detective Mysteries series will be released the same day. The second in the Lloyd Hamilton series, "Up a Tree," and a new Terry-Toon will be in the hands of distributors November 30. C. M. Jones Joins U C. M. Jones has been named assistant man- ager of the Universal exchange, Kansas City. For several years he was manager of the Edu- cational branch there, later becoming manager for Tiffany. For the last six months he has been a salesman for Columbia. Kiddies Get Ice Cream Every child attending the first show on Wednesday afternoons at the Paramount in Des Moines, la., is served ice cream which a local concern donates. AVA LON COMMON CLAY WITH CONSTANCE BENNETT TOM PATRICOLA IN "SI SI SENOR" The Century Theatre Circuit, operating a group of houses in Brooklyn and Long Island, believes in featuring its short features. The illustration shows a display for the Educa- tional-Ideal comedy, "Si, Si, Senor," which received prominent space on the marquee of every Century theatre at which it played. ^^na 66 EXHIBITORS HERALD -WORLD October 18, 1930 W MUSIC AND TALENT "Name Acts" Barred from Boards New Policy Is Instituted in RKO Theatres Reliance Upon Notoriety, Other Than Actual Stage Talent, Will Have No Success (Special to the Herald-World) NEW ORLEANS, Oct. 16.— A new book- ing policy has been announced by the heads of big time vaudeville in connection with RKO theatres, which bars acts which have gained notoriety in any other way than by legitimate work on the stage, and which are known by bookers as "name acts." People who have won public notice, for instance, in the divorce courts, or by any other reason than by their artistic talents upon the stage, will be in the future classed as "undesirable" and will not be booked for appearances over the big time vaudeville circuits. In line with this policy, Leoni Cauchois was recently denied a booking because the idea was considered by the management as an attempt to "cash in" on publicity which had been won by her former husband, Rudy Vallee. Affect Motion Picture Stars Many motion picture stars, who are to be classed as ineligible because of considered lack of talent, will also come under the ban. When the question was asked whether people like Lita Grey Chaplin, divorced wife of Charlie Chaplin; Irene Bordoni, former wife of E. Ray Goetz, or Lina Basquette, widow of Sam Warner, would be affected by the "unde- sirable" clause, it was explained that they have recognized histrionic ability, and conse- quently would be allowed booking privileges. Although a list has been prepared for the guidance of booking agents, the management would not reveal what names were contained therein. It was made plain, however, that so- called "publicity hounds," divorcees who have figured in sensational court actions, husband slayers, transcontinental or tranoceanic flyers, tree sitters and other of the daredevil type would be barred. Physical Ailments Barred One legged dancers, deaf mutes or others who gain public favor because of their phy- sical defects are not even to be given a hear- ing by the agents. It was also pointed out that pugilists, re- gardless of their physical prowess or scien- tific ability, are taboo. Such personages as Tames J. Corbett, Benny Leonard and Jack Dempsey, however, who have acting ability, and have proved that they have it, are not to be denied engagements. Along with Camera, even if he should attain the top rung of the heavyweight ladder, is listed Max Schmeling, both of whom would not be considered eli- gible. Harold Daniels Here we have Harold "Dan" Daniels, who is "organizing" for his appreciative audience at the Essaness theatre, the New Center, an audience that can't seem to do anything but sing when Dan gets going. Besides spending a good deal of time figuring out ways and means to charm his "pupils," Dan is vice president of the Chicago Society of Theatre Organists and also on the staff of the Quality Slide company as a version writer. Incident- ally, he uses all his own original versions in presenting community song solos. Harry Zimmerman Solo Organist BELMONT THEATRE Publix Balaban & Katz CHICAGO STAGE SHOWS Philadelphia Tower Three Days Ending October 11 It's an ill wind that blows nobody any good and the musicians' strike in Philadelphia has caused crowds to fiock to the Tower and Carman theatres, practically the only two motion picture houses in Philadelphia with music and stage shows. The Tower is running a special outdoor advertising campaign stressing the fact that they are offering music and stage shows. The stage 6how "Fan Frolics," was a rollicking song and dance revue, featuring Howard Lanin's Metropolitans, who provided the melody, and William Seabury and his Protegees. The stage decorations consisted of a fan shaped arrangement of geometric shapes of sparkling colors, with brilliantly colored hanging lights, providing an effective background for the costumes of the dancers. First to appear were the Martini Sisters, three Southern beauties who seem to add proof to the theory that Southern girls are the quintessence of charm. Not only were they beautiful and charming but they danced together gracefully and sang "Little White Lies" and several other selections very well. Bobby London, black-haired dancer with lots of pep, can tap dance with the best of them and intro- duced an original touch by standing on her hands and tap dancing against the side of the stage. Miss Susanna Jayne is one of those peaches and cream blondes who waltzes charmingly and whose toe dancing is above the average. She and William Sea- bury gave an interesting pantomime of a young man and the girl friend going to a night club in an auto- mobile. Then in a costume of black, silver and ostrich feathere she contributed a graceful toe dance that was one of her numbers in the Ziegfeld Follies. The two Ladellas' acrobatic stunts caused many laughs and were given a good hand. Ed and Morton Beck are a versatile pair whose impersonations brought down the house. In rapid succession they gave two humorous 6kits and an im- personation of John Barrymore singing a theme 6ong to Greta Garbo. Then shifting from the comic to the dramatic they offered a very emotional interpretation of two Americans on a rubber plantation "somewhere east of Suez" that was very original and proved them real actors. In this last impersonation the song "East of Suez" was effectively introduced with oriental music by Lanin's Metropolitans. William Seabury gave a characteristic dance that he had originated followed by the Martini Sisters in songs and tap dances and Bobby London with pin wheels, somersaults and splits. There was a finale in which all the cast partici- pated followed by such prolonged applause that all were forced to appear before the curtain. John De Palma's organ prelude, "Gems from Rose Marie," was much appreciated. Chicago Oriental Week Ending October 17 The crowds that packed into this theatre would alone be significant that something of unusual inter- est was going on, and when one glanced up at the sign above the marquee, the reason was quite plain. When four major league baseball players join in a quartet on the stage and begin to sing — well, that in itself is sufficient to create interest, and interest {Continued on next page, column 1) UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'way N. Y. City October 18, 1930 EXHIBITORS HERALD-WORLD 67 STAGE SHOWS (Continued from preceding page, column 3) it did create. But before coming to them, let us take a very fine stage show in sequence. Entitled "Rarin' to Go," the stage show, a Will Harris production, began with a dance done by members of the Travelers, who came on the stage attired in football costume and did a fast tap routine before a very thin curtain behind which the band car was located. Then the Allison Sisters appeared, acrobatic dancers which drew a good hand. They were clever and supple, and that combination almost assures one that such an act would be good. Next came an Indian dance, in which the entire ballet took part, and for an accompaniment to which Ruth Petty sang and Mona Dell, captain of the ballet did a solo number. It was all very pleasing, and Miss Dell is to be complimented for her splendid rendition. Feather head gears bobbing around in rhythmic fashion made a pleasing background, and supplemented by Miss Petty'6 singing, it made a de- lightful production number. Charlie Crafts, master of ceremonies, appeared at just the right time to sing, for somehow or other. the audience gets restless unless Charlie sings at least one or two numbers, with an equal number of encores. For his songs, Charlie chose "If I Could Be With You" and "Maybe It's Love." The latter drew round after round of applause, and two en- cores of the chorus of this number were needed to appease the pleased audience. And then the big moment of the show, the base- ball players. And they were none other than "Hack" Wilson, "Gabby" Harrnett, "Ki Ki" Cuyler and "Cliff" Heathcote. Did they get a reception ? The Chicago Cub fans outdid themselves, and then settled in their chairs comfortably for what they called supreme entertainment. After Charlie asked them a few laugh provoking questions, the four gathered to- gether in quartet formation and sang "From Now On" and did a pretty good job of it, too. Their singing together is a daily procedure after the games, and a6 their talent was found out, they had to strut their stuff before the crowd. Johnny Perkins appeared again to a big hand, which was indicative of his popularity, and joined the players, attired in a baseball suit. Some suit! Previous to this he had done a singing number, using for songs, "Okay Baby" and "This Side of Paradise" and the way he did them established him then, even though he was already deep in public favor. Gathering the players about him. he told a little story in song "When You're Smiling," which was done effectively and well. Ruth Petty appeared again, singing "I Want a Little Boy," and she didn't have any trouble at all in getting four little boy6, the last one of whom was "Hack" who ap- propriated her by carrying her right off the stage. This brought the house down, and had to be re- peated three times. Then Tommy, the bat boy, was presented. As a finale, the Travelers reappeared carrying ban- ners of all the different colleges and baseball clubs, waving them about and doing a tan routine. A stage show well worth seeing, and full of fun from beginning to end. San Francisco Fox Week Ending October 16 Walt Roesner, fresh from his triumph at the Roxy theatre. New York, is tendered an ovation when he again leads his orchestra in a rendition of "L'Echo de France," his symphonic arrangement of airs from TED MEYN 'THE NAME IS MINE" Versatile Organist Happy with LOEWS, INC. Jersey City, N. J. Weitman and Barutio Are Promoted (Special to the Herald-World) NEW YORK, Oct. 16.— Robert M. (Bob) Weitman and Stephen Barutio have just taken another step up the ladder of progress. Both men, who started six years ago with Para- mount Publix theatres, have been assigned new responsibilities with the organization, Bob becoming city supervisor of Publix's Metropolitan houses and Steve managing di- rector of the Brooklyn Paramount. Bob started his career with Paramount following his graduation from the Publix Training School. His first assignment was as assistant manager of the Rialto in New York. On the other hand, Steve came to the Metropolis from the field where he was assigned with C. L. Stoddard and Joe Sullivan to install "the spirit of service" in every Publix house. the "Robespiere Overture," "The Swan," "Medita- tion from Thais" and "La Marseillaise." This was his last local offering before leaving for New York and the one he introduced to New York on his re- cent visit. As before, this was presented with a tableau participated in by sixteen French girl drum- mers and eight trombonists, in addition to a realis- tic representation of Joan d'Arc at Orleans. Or- ganists at two consoles assist in the thunderous finale. The stage show proper is Fanchon and Marco's "American Beauty Idea," featuring Miss Universe, the world's most beautiful woman and eight runners- up in the international beauty contest held at Gal- veston, Tex., these being Miss Mississippi, Miss Louisiana, Miss Louisville, Miss Ohio, Miss Long Island, Miss Brooklyn, Miss Pennsylvania and Miss Detroit. Miss Universe sings, but her laurels rest rather on her beauty. w Toots Novelle, offering rhythmic reels from head to heels, dances first on his hands and then on his feet and performs equally well on either and on stairs as well as on the floor. The banjoist of the orchestra is presented in a musical novelty and a dancing novelty follows, with the audience left to guess how it is done. Girls reduced to the size of dolls dance against a black curtain and long skinny dolls then go through capers. Eddie Hanley and the Personality Boys offer a number entitled "Anything For a Laugh" but d-> not seem to get the audience beyond the giggling point. Huff and Huff present some modernistic adagio that gets over well. The American Beauties assist in this, appearing with some remarkable head- dress. The act comes to a close with a great globe ap- pearing in the background with Miss Universe stand- ing upon it viewing her subjects. The show is fill«"l with beauty but the specialty numbers seem to fall a little short of their mark. The return of Walt Roesner as musical director seems to overshadow the show. Oklahoma City Orpheum Week Ending October 11 A really entertaining bill was presented and muchly enjoyed by pleased good audiences at the Orpheum, with R K O vaudeville, the headliners fea- turing Sylvia Clark, vaudeville's little buffon. Fred Reynolds and Alice White in a surprise "Music and How ?" Bob Ripa, Europe's Phenomenal Boy Juggler, and Joe Daly and his R K O Discoveries, and on the screen was 6een Fox Sound News and the feature picture "The Squealers," a Columbia film. Milwaukee Wisconsin Week Ending October 9 Fanchon & Marco's "Country Club" Idea opens with Frank Elmer, master of ceremonies, introducing Ray Samuel, who puts the chorus of 16 Country Club Cuties through their paces in a polo routine dance. All the girls are attired in polo outfits and present a striking appearance before a country club setting. "Wasn't It Beautiful" is offered by the Joyboys underl the direction of Jimmy Innes, while Frank Elmer sings the song through in good style. The Fraser Bros., acrobatic artists, stage a number of strong arm stunts in fine fashion. The boys are good and draw heavy applause. Leonora Cori and Frank Elmer render the vocal selections in connection with the next number. Fash- ions of various periods in history are displayed, both as to outer garments as well as under garments with (Continued on next page, column 2) "You Can't Go Wrong With Any Feist Song" WHAT'S THE USE DOWN THE RIVER OF GOLDEN DREAMS AROUND THE CORNER I'LL BE BLUE JUST THINKING OF YOU UKULELE MOON IT HAPPENED IN MONTEREY I'LL STILL BELONG TO YOU (from "Whoopee") SWEETHEART OF MY STUDENT DAYS IF I HAD A GIRL LIKE YOU THE SONG WITHOUT A NAME A BIG BOUQUET FOR YOU THE WALTZ YOU SAVED FOR ME WHY HAVE YOU FORGOTTEN WAIKIKI Leo Feist, Inc. 56 Cooper Square New York, N. Y. ^^1H 68 EXHIBITORS HERALD-WORLD October 18, 1930 BSS^Of*)**, ijDirt^ "^^01 HELLO EVERYBODY— Danny Winkler, general manager of De Sylva, Brown and Henderson, Inc., has recently appointed Eddie Cnrley to succeed Irving Crocker as Boston branch manager for the firm. Curley has been prominently engaged in the music business over an extended period of years and is well and favorably known in Boston and through- out the New England states. Curley sings and broadcasts frequently and has become familiar to the radio fans of "Way Down East." . . . There are now perhaps more important radio hours utilizing Hungarian and Gypsy music than any other type. Aside from the evergreen "Sari" no individual selec- tion is heard more often where ever Hungarian music is played than the famous "A Ven Cigany." This has become so popular that it is often com- ^idered a Gypsy Folk song, although in reality is an original recent composition by the celebrated Hungarian composer, Erno Konder. Now for the first time it has been translated into English, Ameri- canized as to arrangement and issued a most attrac- tive semi-popular song by the Edward B. Marks Music Co. The title as translated literally is "The Old Gypsy." The tender and moving story tells of the old fiddler who tries to recapture the triumphants of his youth only to be thrown out by the same people he had once thrilled. . . . Miss Carol Raven, who is responsible for the excellent English lyrics, has completely captured the vivid spirit of the Hun- garian words and the throbbing melody. Emery Deutch, whose Gypsy orchestras are featured on the leading Radio hours, considers "The Old Gypsy" his favorite, and plays it regularly at all his broadcast- ings. Similarly it is rendered by the A & P Gypsies and every other orchestra that appreciates the better things in Hungarian music. . . . Jack Roth, who has held the baton at the Fox Academy of Music since that house went into vaudeville, over three years ago, has been shifted over to Brooklyn to replace George Rubinstein as conductor of the Fox Sym- phonic Orchestra at the Fox theatre. . . . Jack, who has always been as popular with the audience as he has been with the boys in his band, is planning to put on some novel overture orchestrations. . . . Arthur Behim, formerly connected with Harms, Inc., as professional manager, has returned from Europe after a four months' survey of the popular music situation and has become the General Professional Manager of Mills Music, Inc. Arthur has a very large following in the profession, including some of the biggest radio stars, vaud artists, orchestra and band leaders. E. H. (Buddy) Morris, vice presi- dent of the Music Publishers Holding Corporation, has just returned from an extended business tour that embraced Canada and the Middle Western states. . . . Dropped into the offices of Shapiro, Bernstein, the other day and heard Bob West (the cheer-leading organist at the Brooklyn Fox) sitting at a piano, and pounding out a classic, no kidding though, he was playing a song I had never heard before and it sure sounded like a peach. Louis Bernstein, President of the firm and Jack Glogau, General Manager, un- doubtedly were of the same opinion, because I was informed that the song was just taken for immediate publication. . . . West has named it "Honey Baby" nnd it was dedicated to Mrs. West. ... J. J. Rob- bins, head of the Robbins Music Corporation, and publishers to M G M, sailed for a six weeks' stay abroad. While in Europe, Robbins, expects to enter into new associations with music publishers in Eng- land and the Continent, in behalf of his firm's cata- log. . . . There Is a young colored college boy over at the Brooklyn Paramount, who deserves all the credit in the world for trying to get ahead and really succeeding. His name is Alfred Jones, and nine years ago Al started as a page boy at the Rivoll theatre, but could see no future in that so went out and got himself a lot of education and now that diligent work has got him the post of secretary to the managing director of one of the largest theatres in the country. Al, as everyone calls him, is well liked by all and incidentally this young fellow is an all-around athelete and also a boxer of note. STAGE SHOWS (Continued from preceding page, column 2) the chorus appearing in the final sketch in long lacy black dresses. Betty & Rose with Ray Samuel offer a modern dance number after which Harry Masters and Dorothy Grayce indulge in a bit of harmless and laugh provoking comedy. They also do a song and dance skit which makes a hit. The finale finds the chorus attired in green and red costumes with appropriate headdresses. After they finish their dance number, the curtain in front of the upper stage is parted showing four live ponies on belts, mounted by four fair equestrians, tearing along in great shape. Oklahoma City Orpheum Week Ending October 3 Again the Orpheum leads in real entertainment. The famous "Kid" movie star, Mickey McGuire on the stage in person, and Mickey was charming in his monologues, dancing and singing, and the kiddies and also the grown-ups all pleased. Bob Murphy was a good comedian, and one of the very best in the profession. Chappelle & Carlton's skit "On the Stairway" was pleasing and enjoyable, which Nat Mills and Bobby, the bare pair, excelled A Correction By some error, an item in last week's issue of Exhibitors Herald-World attributed thm writing, in toto, of three songs, which are being handled by Milton Weil Music Company in Chicago, to Jimmie Green. Not that Jimmie couldn't perform such a feat (all the songs are climbing right up) but he would have to be «, pretty busy man, in order to do it all at once. Thus, this correction, and perhaps Erwin Barg won't get all het up at us. (He is het up about the songs.) Here are the three songs that look as though ' "There's One in a Million Like Mary," by Nelson and Little Jack Little; "Come a Little Closer," by Jimmie Green and Frank Aquino, and "Down Back Alleys and Up Side Streets (Looking for Some One I Love)," by Joe Goodwin and Johnny Burke. May this rectify what we hope was not too grave a mistake. in their act. "Lights and Shadows** was a picturesque historical paragraph, and very pleasing and enter- taining, and on the screen was seen "The Storm" with Lupe Velez. Seattle Paramount Week Ending October 5 "Good Times Are Coming" sings Milt Franklin during a medley of "prosperity" pieces played by his orchestra which augmented the Hollywood-produced "Varitrex" stage show. Audiences were large and enthusiastic and appreciated the appearance of Stuart (Axel) Erwin, Paramount's bashful comedian and his bashful ways. Nora Shiller, the little "half pint o' blue" was another who laughed at trouble. She sang most entertainingly "Roll-Roll-Rolling Along" and "If I Had a Boy Like You." The Three Dynamos, who went in for speedy tumbles and acrobatic tricks, captured their share of the honors. PARAMOUNT-PUBLIX SAYS: LOU BREESE CONDUCTS OVERTURES THAT ARE OUTSTANDING and i^^^k "1 v-m «M 1 _>c ssfiw >r PAUL ASH SAYS: "He is an 'Ace* Master of Ceremonies" Now Featured at the MINNESOTA THEATRE, Minneapolis Before the Mike By BOBBY MELLIN Del Lampc, long noted as one of Chicago's master musicians, has jumped into the radio limelight with a vengeance. Although he has been heard over many Chicago stations during the past few years, it was not until last winter that NBC scouts re- ported him as one of the coming bands of the country and had him placed on the networks as a sustaining feature. Now he is heard twice a week on new commercial programs out of Chicago on Friday nights as Del Lampe's "Eversharp Orchestra" and as the "Friendly Five Footnotes" on Thursday night. * • • As a conductor, Phil Spitalny is considered one of the leaders in the evolution of dance music to- ward a higher form. Although he has never been guilty of "playing over the heads" of his public. neither has he been guilty of playing below his own standards in an attempt to win public favor. He believes that the American public can no longer be satisfied with mere noise and clamor in its popular music, and the fact that Spitalny, in the short space of five or six years, has risen to a place among the most famous dance conductors of this country, seems to justify fully hi6 faith in the fundamental soundness of American musical tastes. * * » Visitors at the New Chicago headquarters of the NBC never fail to remark on the beauty of the place, are always awed at the tremendous size of the larger studios and the amount of work involved in staging a radio program, but there is another fea- ture that never escapes their eye — and that is the beauty and graciousness of the twelve hostesses who greet the visitors on their entrance. These girls, selected for their appearance as well as training, are a finishing touch to a beautiful scene. » * * Paul Whiteman, known as the king of jazz, opened a two weeks engagement at the Casa Granada — Mark Pascoe of station WBBM says he is contemplating buying one of those new Cord cars. However, he may be "stringing" me along, for just yesterday Mark told me he wasn't married so I can't under- stand why he would want a front wheel drive. * * * A] Melgard, staff organist for WBBM, bears such a striking resemblance to Judge Joseph McCarthy of Chicago that he has become accustomed to the greet- ing—"Howdy, Judge," Al was, however, unprepared for what happened at the Drake-Oregon football game. Al had presented himself at the Press gate with the announcement, "I'm from WBBM," was searching through his pockets for his credentials when a husky Irish policeman spied him. "You can't kid us, Judge McCarthy," said the bluecoat. "Never mind your card and come with me," Al was made comfortable in a front row box. * * * Chick Castle, the beau brummel of tin pan alley, is now connected with Phil Kornheiser, Inc., and I am sure that we are all glad to see Chick back ameng the fold. Lots of luck. Chick — Jack Perry, no relation to Ward, says he is "Just A Little Closer" to his wife since they have a Jack, Jr., in the family — Marty Fay, manager of Shapiro, Bern- stein & Co., is an accomplished singer and is heard over the air from various stations in Chicago. * * * Jimmy Garrigan. popular north-side orchestra leader now playing at the Via Lago Cafe, whose work on station WMAQ, and many other important Chicago broadcasts is rapidly winning wide-spread recognition among radio listeners, is a handsome chap with a marvelous personality, and certainly will be an asset to the sure-to-come television — Hugh Ernst of the New York NBC office is now in Chicago to take charge of booking NBC bands. * * * Tom, Dick and Harry working the Wahl Pen Hour on Fridays and the Maytag on Mondays are working on new novel ideas in radio — Also that Bud VanDover the tenor of the trio, who thought he was raising a mustache has changed his mind after three months of ceaseless effort. Carl Hocfle who does all the arranging for them is considered an excellent miniature golfer by everyone but Tom, Dick and Harry. Hamilton at Springfield Bob Hamilton, former featured organist at th« Paramount-Publix Paramount theatre, Des Moines, is now replacing C. Sharp Minor at the new Paramount theatre In Springfield, Mass. *l October 18, 1930 EXHIBITORS HERALD-WORLD 69 BEST SELLERS WEEK ENDING OCTOBER 11 No. i "Little White Lies" — (Donaldson, Douglas). No. 2 "Betty Co-Ed" — (Carl Fischer). "Go Home and Tell Your Mother" — (Robbins). No. 3 "If I Could Be With You"—(Remick). "Moonlight On the Colorado" — (Shapiro). "Kiss Waltz"— (M. Witmark). "When It's Springtime in the Rockies" —(Villa Moret). No. 4 "Somewhere in Old Wyoming" — (J. Morris). No. 5 "When the Organ Played at Twilight" — (Santly Bros.). "Dancing with Tears in My Eyes" — (M. Witmark). No. 6 "I Still Get a Thrill Thinking of Yon" — (Davis Cotts & Engel). "Bye Bye Blues"— (Berlin). "Gee But I'd Like to Make You Happy" — (De Sylva, Brown & Hender- son). "Down the River of Golden Dreams" —(Feist). "I'm Yours" — (Famous). "Confessin' That I Love You" — (Ber- lin). "Stein Song" — (Carl Fischer). * * * "SONG OF THE BIG TRAIL"— (Red Star Music Co.) — A beautiful waltz ballad that bids to be out- standing, from the production THE BIG TRAIL, words by Joseph McCarthy, music by James F. Hanley. * » * "EVERY LITTLE GIRL WANTS A RUDY VALLEE" (Robbins Music Corp.) — This number is dedicated to the RUDY VALLEE FANS OF AMER- ICA. With the backing of the many VALLEE clubs that there are in this country, it should develop into a real seller. Lyrics by Grace Henry. Music by Morris Hamilton. * » * "AFTER ALL YOU'RE ALL I'M AFTER"— (Ager, Yellen & Bomstcin) — Three local boys have a real good song here that is getting a big radio plug and is already selling. Looks like it might be a big song. By Charles Newman, Victor Young and Sid Lorraine. * * » "IN MEMORY OF YOU"— (Herms, Inc.)— This number was written for the WARNER BROS, silver anniversary and is in memory of one of the Warner Bros, who helped found the firm and has since passed away. Beautiful number by two boys who sure can write. Lyric by Al Dubin, music by Joe Burke. * * * "SINCE MAGGIE BECAME MARGUERITE"— (Leo Feist, Inc.) — This title makes you think of a comedy song, but this number is written as a waltz ballad. Formerly one of the gang, she now spurns those she was brought up with. Words by Edgar Lelie, music by Mabel Wayne. * * * "LIVING A LIFE OF DREAMS"— (M. Witmark & Sons) — A song about a love sick romeo that has only his memories left. From realities he now lives a life of dreams. Written up very good both as to lyrics and melody and looks commercial. * * * "I'M YOURS" — (Famous Music Corp.)— The theme song for the Paramount picture LEAVE IT TO LESTER. An excellent song, getting a big radio plug and with the picture soon to be released, should develop into a big seller. Words by E. Y. Harburg, music by John W. Green. STAGE SHOWS LOU BONDER (New York Fox Park Plaza) presented an unusual presentation in his "Let's Be Unusual" organ solo last week. Everything about this pleasing novelty was entertaining, unusual and rare in humor. A special chorus slide to the tune, "He'6 So Un- usual" introduced this novelty and Bonder, in a showmanly manner, followed with an oral explana- tion to the effect that his audience was to be un- usual by singing loudly, a chorus of "Moonlight on the Colorado." The reaction of the audience cer- tainly didn't sound like it was unusual for them to sing loudly. The next song was a whistling chorus of "My Future Just Passed," and was followed by a chorus of "Confessin'," to which the audience tried to fill in missing words. Bonder closed this pleasing solo with two clever choruses of tongue-twisters. The audience's pleasure was proved by the very good reception accorded his efforts. Lou, through his ef- forts to please the audience with clever novelties and some fine playing, has made his name a by-word in this neighborhood and his popularity is attested by the enthusiastic manner the patrons accept him. HENRI KEATES (Harding, Chicago) presenting for the approval of the audience "A Story Book of Melody," scored highly with this audience. The most impressive feature of the solo was the continuity from beginning to end. Each chapter of the book brought forth, first "School Days" ; two, "When You and I Were Seventeen" ; three, "Keep the Home Fires Burning," this while the boys were fighting in France ; four, "Wedding Bells Are Breaking Up That Old Gang of Mine" ; five, "Blue Heaven" ; and six, Victor Herbert's "Sweet Mystery of Life." Bear in mind all these numbers were old and the audience did not once seem bored but on the contrary sang every word on every slide flashed on the screen, and Keates was forced to encore with "When You're Smiling." CHARLES WILLIAMS (New York Loew's State) presented an exceptionally entertaining organ solo this week, the theme of which was a burlesque radio broadcast with Williams acting as the an- nouncer. The title of this presentation is "Let's Take the Air," and it opened with an announcement over the mike by Williams to the effect that the "Loew'6 State Whoopee Club" would sing a num- ber of songs, including: "Nobody Cares If I'm Blue," "Just a Little Closer," "Love's Melody" and an encore chorus of "Around the Corner" in spe- cial version form. During the announcing, Charles Williams, the announcer spoke the praises of "Deke" Williams, the organist, as the audience howled their delight and pleasure. "Deke" followed this entertaining nonsense with a beautiful rendition of that perfect song, "When the Organ Played at Twilight." Dur- ing the playing of this number the entire house quieted down until one could hear a pin drop and at the finish burst forth with a tremendous ova- tion, which was highly deserved. HERB KERN (New York Fox Audubon) offered a pleasing song-fest entitled "Why Organ Solos?" Opening with a slide, explaining the 6olo, Kern then played "Sweetheart of My Student Days," one chorus as a straight solo and the second for the audience to sing. Two choruses of "I'll Be Blue" were next sung, first by the girls, and then by the boys. A whistling chorus of "Around the Corner" followed and a clever chorus of "If I Had a Girl Like You" (with special lyrics) closed the solo. Kern was very well received. Santly Bros. Song Pleases The song that seems to be going over like a mil- lion, the kind of a song people like to dream to and dance to at the same time is Santly Bros.' "When the Organ Played at Twilight," which is finding favor on many radio programs, and which, according to Jimmy Cairns, Chicago manager for the company, is due to sail right up to the top. jt/^*r & -SB Kc«--' .5 W^Bk ■Mti % "al 2Pi a w* 1 W P lllJiJi IwH^g I ^P3:1HB SHs j* s$x£3k Ip&i^l-JUPv-^" WEEK ENDING OCTOBER 11 No. i "Little White Lies" — (Donaldson, Douglas & Gumble). No. 2 "Springtime in the Rockies" — (Villa Moret). No. 3 "Betty Co-Ed" — (Carl Fischer). No. 4 "If I Could Be With You (One Hour Tonight)" — (Remick). "Kiss Walts"— (M. Witmark). No. 5 "I Still Get a Thrill Thinking of Youf' — (Davis, Coots & Engel). "Go Home and Tell Your Mother" — (Robbins). "Moonlight on the Colorado" — (Slta- piro, Bernstein). No. 6 "Somewhere in Old Wyoming" — (Morris). "When the Organ Played at Twilight" — (Santly Bros.). "I'll Be Blue Just Thinking of You" —(Feist). "I'm Yours" — (Famous). No. 7 "Down the River of Golden Dreams" —(Feist). "Don't Tell Her What Happened to Me" — (De Sylva, Brown & Henderson). "Dancing With Tears in My Eyes" — (M. Witmark). "Just a Little Closer" — (Robbins). "What's the Use"— (Feist). No. 8 "Body and Soul"— (Harms). "So Beats My Heart for You" — (De Sylva, Brown & Henderson). "Confessin' That I Love You" — (Ber- lin). "I Don't Mind Walking in the Rain" —(Forster). "Swingin' in a Hammock" — (Berlin). "Always in All Ways"- — (Famous). "My Baby Just Cares for Me" — (Don- aldson, Douglas & Gumble). Special Show Gives 10 Vaudeville Acts as Well as Feature (Special to the Herald-World) MILWAUKEE, Oct. 16.— R K O's Riverside theatre is featuring a special Friday evening show of each week with 10 acts of vaudeville in addition to the feature photoplay. The Friday night show starts at eight o'clock and is the only performance dur- ing the evening. Regular admission prices are charged. The additional entertainment is furnished by try- outs for Radio-Keith-Orpheum routes and agentB from the various Chicago booking offices attend to pass on the acts. The bill, an innovation in Mil- waukee theatricals, is meeting with good success according to Harry Billings, manager of the theatre. Horace Heidt's Band Home for Visit (Special to the Herald-World) SAN FRANCISCO, Oct. 16.— A change in schedule has brought the members of Horace Heidt's Cali- fornians back to San Francisco, Cal., after a tri- umphant tour to Monte Carlo, Paris and the East- ern States. After a short stay here the organi- zation will go to Los Angeles for an engagement of a week and then return for a similar engage- ment here. The orchestra will go to Portland and Seattle for brief engagements before returning East. 70 EXHIBITORS HERALD-WORLD October 18, 1930 CLASSIFIED Advertising Ten cents per word, payable in advance. Minimum charge, =^ $1.00. Copy and checks should be addressed Classified Ad Dept. Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111. The Recognized National Classified Advertising Medium Mail Order Bargains WE UNDERSELL THEM ALL— BRAND NEW MERCHANDISE— FACTORY TO YOU. Acoustical Felt, 29i4c sq. yd.; Theatre Plush Carpet, $1.19 per yd.; Duvetyn Fireproof Drapes, 49c sq. yd.; W. E Approved Sound Screens, 39c sq. ft.; Sound Mixers, $19.50; Sound-On-Film Heads, $198.50; Photocells, $14.95; G. E. Exciter Lamps, 98c; Optical Systems, $29.50; Head Amplifiers, $29.60; 54 h. p. Synchronous Motors, $29.50; Turntables with Resynchronizer, $49.50; Samson-Pam 19 Amplifiers, $69.15; Audak Tuned Pickups, $33.95; Standard Audak, $17.95; Wright-DeCoster Horns, $17.64; Giant Exponential Units, $46.35; Constant Faders, $13.90; Jensen Speak- ers, $17.80; Exponential Horns, $48.80. Bargains, Demonstrators, Rebuilt Booth Equipment, Projectors, Arcs, Rectifiers, Lens, etc. Write us your needs. Address Service-On-Sound Corporation, 1600 Broad- way, New York City, New York. TWO PERFECTION LOW INTENSITY LAMPS $225.00. General Electric low intensity generator $175.00. Two Simplex rebuilt double bearing ma- chines like new with Perfection low intensity lamps $850.00. With new Strong Junior low intensity $997.50. One Powers 6B, rebuilt with new Vitadisc turntable, Samson amplifier, two speakers everything complete for sound $375.00, with Powers mazda lamphouse and regulator $450.00. Sound on film heads complete for Powers or Simplex $500.00 Vitadisc turntables complete with pickups and fader $75.00. Samson Pam No. 39 amplifiers $75.00. Large 54 H. P. Fidelity synchronous motors $50.00. Audak professional pickups $37.50. Exciter lamps $1.25. Mazda regulators $37.50. Half size lenses $25.00. New matched quarter size lenses a pair $19.50. Sure fit parts for Simplex and Powers discount 10%. National Carbons discount 10%. Recifier tubes 15 ampere for Strong or any 30 ampere rectifier $13.50. Da-Lite Screen coating large bucket $3.50. Low intensity mirrors 7 in. $6.00. 8 in. $14.00. Mazda projection globes for any machine discount. Devry sound machine 16mm with films and records $150.00. Write or wire us your needs. Oldest independent theatre supply house in America. You take no chance when you buy from the Western Motion Picture Company, Danville, Illinois. To Lease — Office Space 724-54 SOUTH WABASH BUILDING NorthiceH Corner of Wabash Ave. and Eighth St. FOR LEASE— EXCEPTIONALLY light and attrac- tive store and second floor units from 1,400 square feet to 5,600 square feet ;it moderate rentals. Very Me for film companies, exchanges, supply and equipment dealers. Vault facilities available— if re- quired. Four blocks south of Jackson Boulevard. Excellent transportation and good parking facilities. For further information apply PHILIP F. W. PECK 506 South Wabash Avenue u .,!,... I, 2120 Chlc.ico, Illinois Theatres for Sale or Rent FOR SALE— ONLY MODERN THEATRE WITH SOUND in radius of 40 miles; 660 seats; Sunday town, 6,500; Southeastern Nebraska. Address Box 507, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, 111. THEATRE FOR SALE— R. C. A. equipment, 500 seats, would take partner. Address F. C. Phillips, 1523 North Saginaw St., Flint, Mich. FORCED THEATRE SALE— Fireproof, new, modern, neighborhood theatre. Good location. Near- est theatre one mile. City of 80,000 population. Bargain price. Unless you have $10,000 cash, don't reply. Address Warren D. Jennings, Attorney, 43 Washington Ave., Endicott, New York. OWNER OF BUILDING WILL LEASE THEA- TRE to responsible party; with all equipment. Two years old. Everything new. 1931 DeForest Sound- on-Film. 650 seats. Address Ritz Theatre, 2323 West Eleventh Ave., Gary Indiana. THEATRE FOR SALE— Wonderful opportunity- real money-maker. Mr. Showman, if you want a real location, better hurry and investigate this. Address Ideal Theatre, Fremont, Michigan. Positions Wanted AT LIBERTY— EXPERIENCED MANAGER & ADVERTISING MAN— A go-getter. Age 33; can take complete charge — Wife and I "know our stuff" — Honest, sober, reliable. Make offer — prefer West. Address Box 504, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, 111. HOUSE MANAGER NOW EMPLOYED DE- SIRES CHANGE, preferably with chain. Present position for 15 months. College graduate, age 23, married, thoroughly experienced in advertising and exploitation. Can take complete charge or open house. Address Box 509, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, III. ARIZONA— NEW MEXICO EXHIBITORS— A YOUNG MAN, experienced sound projectionist de- sires change — best of reasons — exceptional references willing to work full or part time. Address E. F. Stahl, c/o the Kaufman theatre, Montpelier, O. EXPERIENCED PROJECTION MECHANIC de- sires position. References if necessary. Address Box 513, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, Illinois. ATTENTION, THEATRE OWNERS Specially trained managers, theatre advertising men, theatre service men, available for employment at short notice. No service charges. Address Theatre Managers In- stitute, 325 Washington St, Elmira, New York. $ A THOROUGH THEATRE MAN DESIRES con- nection with independent or chain. Manager for 3 years. Competent live wire and willing. Age 25, married. Address R. V. McGinnis, Walnut Ridge, Arkansas. PROJECTIONIST 5 YEARS — EXPERIENCED ON WESTERN ELECTRIC and other sound equip- ments. State salary. Go anywhere. References. Address Wayne Smith, 4363 Lockwood St., Los An- geles, California. WANT JOB AS MANAGER OF THEATRE. Any- where. 20 years' experience, as Manager of Movie Theatre, Vaudeville, Booking Film and Cameraman. Address Box 514, Exhibitors Herald- World, 407 S. Dearborn, St., Chicago, Illinois. Help Wanted WANTED — Experienced small town theatre man- ager with dynamic personality and ability to combat a competitive situation. Must be a go-getter. Proven record as to results necessary for consideration. Write or phone C. W. Nebel, Community Theatres, Inc., 503 Wisconsin Avenue, Milwaukee, Wisconsin. LIVE DISTRICT REPRESENATIVE WANTED — One familiar with theatre trade preferred, though unnecessary. Unlimited financial possibilities. Ad- dress Hammill Co., Box 524, Birmingham, Alabama. Equipment for Sale MOVIEPHONE TALKING PICTURE EQUIP- MENT FOR SALE. Two machines including two stage amplifying horns and one booth horn set up for Powers 6A and Simplex Machines. Sale on account expired lease. Price complete, $450. Address C. O. Littlefield, Whitman, Mass. ADDITIONAL CLASSIFIED ADVERTISING ON FOLLOWING PAGE IMI October 18, 1930 EXHIBITORS HERALD -WORLD 71 BARGAINS IN NEW AND USED EQUIPMENT. Disc talking equipment, double channel amplification special synchronous motor drives, cheap for quick sale. Lenses, reels, film cabinets, screens, at big discount. Used Powers and Simplex projectors. 3 unit ticket register, Butterkist Popcorn machines, Proportional Movietone apertures cheap. Write your needs. Can save you money. Address Box 511, Ex- hibitors Herald-World, 407 S. Dearborn St., Chicago, 111. FOR SALE — R C A Sound System for theatre up to 1,000 seats. Two Powers 6B machines changed for RCA sound head. Two Strong Arc lamps. Su- preme Cooling system. Chairs, etc. Address Masonic Theatre, Elizabethtown, Kentucky. FOR SALE — Very attractive (Strand) electric sign, 15 ft. by 2 ft, complete with flasher, travelling bor- der. Address Strand Theatre, Platteville, Wisconsin. FOR SALE — Complete Voisophone (Disc) talking equipment used one year, also two new giant Racon horns. Address Calumet Theatre, Calumet, Michigan. FOR SALE— New Roth Multiple Arc Generators, Double 20, $275.00. Double 25, $310.00. Double 30, $410.50. Double 75, $615.00. Send for literature. Western Motion Picture Company, Danville, Illinois. BIG BARGAINS— Re-built Simplex Motor Driven Machines with type "S" Lamp Houses with late type flat belt friction drive speed controls, $300.00 each. Re-built Powers 6 B Motor Driven Machine, $235.00 each. Re-built Powers 6 A, $115.00 each. Deluxe Motiograph machine, $225.00 each. Big stock of re- built exhaust and oscillating fans for DC and AC current. Generators, all makes, ticket selling ma- chines, film containers, etc. All at bargain prices for immediate shipment. Write for bargain list. Illinois Theatre Equipment Co., 1150 South Machigan Ave., Chicago, Illinois. FOR SALE — 2 Powers 6A Machines, Mazda equipped, $100 each; 225 Veneer Seats, $100; New Phototone, 100 records, $175; sell separately or take all with wiring, decorative lamps, etc., $400. Every- thing in good shape. Addresa D. B. Dyer, Grover, Colorado. PACENT DISC MACHINES COMPLETE OR PARTS — Will sell cheap. Address Community Thea- tres, Inc., 530 Wisconsin Ave., Milwaukee, Wise. THEATRE EQUIPMENT, new and used. Opera chairs, projectors, screens, generators, rectifiers, re- flecting arc lamps, etc. Write for bargain list and catalog. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. FOR SALE — Reflector Arc Lamps and accessories, also guaranteed rebuilt Powers 6-A and 6-B and Sim- plex Heads. Best prices. Write Joseph Spratler, 12-14 E. Ninth Street, Chicago, Illinois. FOR SALE— AT A BARGAIN— Two Silver-Mar- shall 690 Amplifiers. One Peerless and one Silver- Marshall Speaker. One Wright-DeCoster 107 Speaker. One Wright-DeCoster 7 Directional Horn. Two Audak Professional Pickups. Two Erla Pickups. Two Moviephone Turntables with drives. Two 1054- inch Magnavox Speakers. 1000 feet of 54 -inch West- Felt. 300 veneered seats. Write or wire L. E. Palmer, Postville, la. Equipment Wanted USED DISC EQUIPMENT for Powers Projectors, must be reasonable. Address Alamo Theatre, Plain- field, Illinois. WANT SEVERAL SIMPLEX MECHANISMS in good or poor condition or incomplete. Address Pred- dey, 187 Golden Gate, San Francisco, California. WANTED TO BUY— At best cash prices, Simplex Projectors — Mechanism or complete machines. Ad- dress Joe Spratler, 12-14 East Ninth St., Chicago, Illinois. WANTED — Peerless or Simplex projectors, also Strong reflector arc lamps. State price, condition and number of machines. Will pay cash, or one- third down and balance C.O.D. Address Box 337 Exhibitors Herald-World, 407 S. Dearborn Street, Chicago, Illinois. HIGHEST PRICES paid for used opera chairs, projection machines, etc. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. WANTED TO BUY— Used Cutawl machine. Cole- man Theatre, Miami, Oklahoma. WANTED — Simplex projectors and motor generator set. Address Essaness Theatre, Rushville, Nebraska. WANTED — 2 late model Simplex machines in good condition. Give best proposition for cash. Address Auditorium Theatre, Carthage, Indiana. Chairs for Sale FOR SALE— 1000 Upholstered Squab Seats, Panel Backs covered in imitation Spanish Leather, $2.00 each; 500 Upholstered Chairs with Squab Seats, cov- ered with imitation Spanish Leather, Veneer backs, $1.80, each; 1500 Used 5-ply Veneer Chairs, $0.90 each. Illinois Theatre Equipment Co., 1150 South Michigan Are., Chicago, Illinois. 1500 High Grade Heywood- Wakefield Spring Con- structed Chairs covered in imitation Spanish Leather; 500 Andrews Spring Constructed Panel Back Chairs in imitation Spanish Leather; reasonable prices. Illi- nois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. OPERA CHAIRS, seats and "hacks for all makes, five ply, at prices that save you money. Jobs in new and used chairs. Address Redington Company, Scranton, Penna. BIG BARGAIN in used Opera Chairs, 600 up- holstered, 800 veneer. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. 500 3 and 5 ply chairs, extra bottoms, $1 each. Address E. Van Hyning, Iola, Kan. Chairs Wanted WANTED TO BUY— 1,000 FOLDING CHAIRS. Good condition. Address The Amphitheatre, 1206 E. Superior St., Duluth, Minnesota. WANTED AT ONCE — 300 theatre chairs, spring cushion, 18 in. or 20 in. Price must be cheap. Address F. G. Schad, 3456 Michigan Avenue, Indiana Harbor, Indiana. Managers* Schools WANTED THEATRE EMPLOYES to learn mod- ern theatre management and theatre advertising. The Institute's training leads to better positions. Write for particulars. Address Theatre Managers Institute, 325 Washington St. Elmira, N. Y. Projector Repairing BEST SHOP for repairing projection machine.. Prompt service, reasonable prices. Address Movia Supply Co., 844 Wabash Ave., Chicago, Illinois. SKILLED MECHANICS, specialized tools, and a shop equipped for but one purpose can offer you nothing but the best in repair work. That is what I have, and I can offer you the best in the overhauling of your motion picture machinery equipment. One of the oldest repair men in the territory, and seiTing some of the largest houses. Relief equipment fur- nished free. For results bring your work to Joseph Spratler, 12-14 E. Ninth St., Chicago, Illinois. Miscellaneous THEATRE LOBBY FRAMES— Manufacturer t* you. Low cost. Address Gem Frame Company, 280J Brighton, Kansas City, Mo. Printing THEATRE ADVERTISING— 1,000 3x8 Dodgers, $1.00 prepaid; 100 11x14 Window Cards, $2.10, post- age extra. Cash only. Address King Shoprint, Warren, Illinois. Your Classified Ad Will Do the Work Exhibitors Herald- World has helped hundreds of Theatre owners in solving many a problem. The classified advertising department has placed organists all over the country, has helped in obtaining equipment, in selling equipment, and in solving many another problem that seemed difficult. The rates are but 10c per word payable with order, 10% discount if run for 3 insertions. See this week's classified pages. Maybe you are in need of something that is being advertised this week. The cost is small, the results are great. 72 EXHIBITORS HERALD-WORLD October 18, 1930 W THE VOICE OF THE INDUSTRY LETTERS FROM READERS "Where Sound Is Better" WE WISH TO EXTEND OUR THANKS and appreciation for the Award of Merit which we received the other day. We feel greatly honored in displaying the bronze plaque in our lobby. Our local paper gave us a big writeup about receiving "the coveted Award of Merit." The Award puts the stamp of approval on the slogan we had adopted, "Where the Sound is Better," and we pledge ourselves to keep the sound reproduction up to the standard the bronze plaque stands for. Again thanking you. — Roy Bengston, Won- derland Photoplay, Lindsborg, Kan. Settling an Argument I AM SENDING IN A FEW REPORTS on some of the pictures we played. You don't know how anxious we are to get your maga- zine trying to see which one gets it first, my brother or I, but I usually beat him to it. Here goes my reports. Hard to Get (FN), good comedy-drama. Sisters (Col), very good. Excellent recording. Thoroughbred (T), good. (Atta boy, Tiffany, keep it up!) Talking clear. The Girl Said No (MGM), a knockout comedy. William Haines knows his stuff. The Arizona Kid (Fox), good outdoor romance. Son of the Gods (FN), very good production. Wonder- ful acting and story, but lost considerable ow- ing to the mines here closed, with the excep- tion of a couple not amounting to much. But no fault of the picture. Sweethearts and Wines (FN), fair. On the Level (Fox), a good picture, better than "Hot For Paris." The Big House (MGM, extra-good picture of it's kind. Acting wonderful. Would like to know where I can find out where the prison scenes of "The Big House" were taken, because I have an argument about it and can't settle it unless we find out the truth. Won- der if you can help us. Will send you more reports later. Come on lie Must Have Met an Old Friend When the 61m manager left his office to preview his competitor's pic- ture, he put on the door this notice: "WILL BE BACK AT 1 P. M." He had been gone for some time, when one of his acquaintances came in to see him on business. He read the notice, pulled out his watch, sniffed contemptuously, took out his pencil, wrote something on the card, and went away. Several men came, read the sign, wrote on it and walked off. When the prompt manager came back some two hours late, he read the following endorsements on his no- tice : "You're a liar by the watch" — Schmidt, 1 :15 p. m. "You lie again" — Perry, 1 :25 p. m. "Amen" — B. D. S.. 1:30 p. m. "Ditto" — Brown, 1:45 p. m. "That'll do, Ananias"— Harris, 1:48 p. m. 300 Attend Theatre's Free Dancing Course Conrad Holmes, manager of the Paramount theatre, Portland, Ore., offered a series of free dancing les- sons to children during August through a tieup with a dancing school. So enthusiastically was the offer- ing received that between 300 and 400 children took advantage of the lessons, which were given every Thursday morning. All who received dancing instruction were 6rst re- quired to buy show admissions. The lessons were given in the lobby. enough to be understood. Can't understand it as their recording is usually good. Last of the Lone Wolf (Col), very nice picture. — Harold Smith, Dreamland theatre, Carson, la. you, exhibitors, let's help the little fellow, so send your reports in. — Mrs. S. Kelloff, The Colorado theatre, Aguilar, Col. [M G M informs us that' the prison scenes for "The Big House" were shot on the lot, using sets. — The Editor.] Wanted: More Action SOLDIERS AND WOMEN IS ONE THAT Columbia slipped on with a good cast and what might have been a good story. It was a case of slow tempo, too much dialog and no action. Any producer ought not to turn out such a poor box office picture as this one. Again I repeat that when a picture is all dia- log it does not have box office value, and when an exhibitor runs them he is not doing his business any good. The novelty of the talking picture is wear- ing off and they are getting as critical as they were on the silents and believe me they adver- tise a poor picture faster than you can adver- tise a good one. Mighty few all dialog pic- tures will get by without some action to them and they will fail sooner at the box office from this fault than any other. — Columbia theatre, Columbia City, Ind. Westerns Bring 'Em Out WOULD LIKE TO REPORT ON A FEW pictures that I recently played. Chasing Rainbows (MGM), very good picture. No No Nanette (FN) is a mighty fine comedy with some very pretty scenes. I pulled Chil- dren of Pleasure (MGM) after the first day and substituted Guilty (Col), which was very good. The Border Legion (Par) is a type of picture the small towns want. This picture and Buck Jones' Lone Rider did more busi- ness for me than any picture I have played for the last six months. Buck Jones was wel- comed heartily, and the crowds that came out to see him seemed like those of the good old silent days. Montana Moon (MGM) is very good picture. A good show for Sunday. Many comments. Marianne (MGM) is a little old but a good picture. Strictly Uncon- vential (MGM) is terrible. Caught Short (MGM) is very, very good, but what's the matter with Metro's recording? I've had sev- eral lately that I had to run my fader as high as it would go to make the talking loud Bucking Weather Man HERE ARE SOME REPORTS ON Pic- tures recently played. The Rogue Song (MGM), splendid picture that would un- doubtedly have made money for me if the weather man had been reasonable. Every time I date a special he dates a young flood, and he sure ruined the roads each time this year. Just another licking on this one. Oh. well, the sheriff says it won't be long now. Way Out West (MGM), silly but amusing and the crowd sure enjoyed it. Did the best busi- ness on this program this year, and it was just like good old silent days to be able to gloat over a decent profit on a program pic- ture. This should be a good bet for small towns. The Big House (MGM), not a pleasant picture but superb acting by all the principals combined with a strong story make it a pic- ture which you can boost to the skies. Well named, as it should draw big houses each night, as it did here. Would class it as one of the year's best pictures. The trailer on this feature is a business getter and don't pass it up. Also two shorts — Oh Darling (E), good comedy. Sugar Plum Papa (E), good comedy but dialog rather husky. May have been due to the old records we received. — B. R. John- son, Orpheum theatre, Kerrobert, Sask., Can- ada. Wants BIG Pictures ATTENDANCE DURING LAST FEW weeks depended entirely on merit of plays. People only came when they believed pictures would please. The Border Legion (Par) and Metro's Ifs a Great Life, with the Duncan Books Him from Hospital — "Oh, My Operation!" Huh! (Special to the Herald-World) DALLAS, Oct. 16. — Appendicitis is nothing in F. E. Hendon's young life — not when there is a film booking contract at stake. Hendon, a Warner Brothers' sales- man with headquarters here, arrived at Huntsville, Tex., a few days ago to find himself extremely ill with appendicitis. He went to a Hunts- ville hospital, underwent the opera- tion and had barely recovered from the ether, so 'tis said, when Sam Par- ish, local exhibitor, telephoned to wish him a speedy recovery. Hen- don mustered his salesmanship re- serve and, before the telephone con- versation ended, he had sold Parish the entire Warner product for the season. Then he called a nurse and dictated a telegram to the home office for confirmation of the deal. Wottaman! October 18, 1930 EXHIBITORS HERALD -WORLD 73 Plan to Build Theatre on "Main Road" (Special to the Herald-World) LOUISVILLE, Oct. 16. — The town of Somerset, Ky., on the main road from Eastern and Central Ken- tucky to Eastern Tennessee, Atlanta, etc., is a real live wire spot, where the townsmen have installed a £rst class hotel, of about 100 rooms, which will depend on tourist business almost exclusively. The townsmen are now going fur- ther, and will provide entertainment, having arranged to erect a six story office building and theatre, on prop- erty adjoining the Beecher Hotel. Plans for the building have been completed. has a long time now been thrown into the dis- card. Some producers are still living in the dark ages. — Philip Rand, Rex theatre, Sal- mon, Ida. Sisters, pulled strong. Marianne (Met) with Marion Davies pulled first night, flopped the second. Poor sound and bad print disgusted people. Navy Blues (MGM) and The Love Doctor (Par), with Haines and Dix, respec- tively, only drew a fair crowd, while three plays with unappealing titles, Sweethearts and Wives (FN), Children of Pleasure (MGM) and Sisters (Col) failed to draw at all. "Sis- ters" is very weak, as have been most of Columbia's so far. Ordinary plays with or- dinary cast and ordinary directing and ordi- nary titles draw ordinary crowds. Why they put out such truck is beyond me. As I have said again and again, we must have big pic- tures or good pictures with A-l stars. People want nothing less. If every producer would put out B. O., A-l specials and no more, the whole industry would be far better off. We have educated the people to expect big pic- tures, or at least big entertainment, and they won't nibble at common stuff. The two-reel comedies are driving away patrons. Better cease making any and produce only one-reel cartoon-comedies and newsreels. These latter go well. Better book "The Border Legion" and "It's a Great Life" for a three-day run and please your patrons. They are excellent. —Philip Rand, Rex theatre, Salmon, Ida. Stage Or Kitchen Comedy? I NOTE FROM READING SOME OF the trade papers that there is going around quite a discussion as to "what is wrong with the talkies." May I bring to your attention just one example of what is hurting the talkie game? Paramount in advertising its play "Honey" completely fooled me as to the kind of play it really is. Their paper led me to believe "Honey" a musical comedy, its handbills so state that it is, and the cuts, cards and posters all show Nancy Carroll as a chorus girl dancer. Their literature was interpreted by me to mean that this is a musical dancing stage comedy, while as a matter of fact it is a domestic kitchen drama comedy with a few inconsequential songs dragged in. There is no dancing at all. If this is a musical comedy then "The Gold Diggers of Broadway" is a murder mystery. I booked this play three months ago for one of our county fair dates, believing it to be a real musical comedy. Imagine our tre- mendous disappointment, and that of our crowds, when we gave them a domestic drama, though exceedingly good for its type. Now this misrepresentation hurts ; my peo- ple took my word and I took Paramount's word. Paramount and I both lose. What is the sense of such misrepresentation anyway? This is just one item of many to show what is wrong with the industry, but a fundamental one. We must insist on honest statements from producers. The day of sharp, flashy ballyhoo methods of "catch 'em and cheat 'em" Telling the Public WE RECEIVED THE REWARD OF Merit Plaque this morning, and you may know that we appreciate it very much, and thank you for your kindly interest, in the effort for better shows. We are now planning on the best way to put our good fortune be- fore our public. We have a trailer on the way to be used in exploiting the new honors. Again thanking you for this beautiful mark of recognition. — C. D. Hoon, Star theatre, Sioux Rapids, la. Shoot Films at Airport To Get Sunday Crowds (Special to the Herald-World) ST. LOUIS, Oct. 16. — Motion pictures are being used effectively to attract visitors to Cur- tiss-Stainberg airport near East St. Louis, 111. Every Sunday afternoon pictures of the spec- tators are taken. These are exhibited on a screen at the airport the following Sunday. STATEMENT OF THE OWNERSHIP, MANAGE- MENT, CIRCULATION, ETC., REQUIRED BY THE ACT OF CONGRESS OF AUGUST 24, 1912 Of Exhibitors Herald- World, published weekly at Chicago, Illinois, for October 1, 1930. State of Illinois}ss County of Cook) Before me, a Notary Public in and for the State and county aforesaid, personally appeared George Clifford, who, having been duly sworn according to law, deposes and says that he is the business manager of the Exhibitors Herald- World, and that the fol- lowing is, to the best of his knowledge and belief, a true statement of the ownership, management (and if a daily paper, the circulation), etc., of the aforesaid publication for the date shown in the above caption, required by the Act of August 24, 1912, embodied in section 411, Postal Laws and Regulations, printed on the reverse of this form, to wit: 1. That the names and addresses of the publisher, editor, managing editor, and business manager are: Publisher — Martin J. Quigley, 407 S. Dearborn St. Editor — Martin J. Quigley, 407 S. Dearborn St. Managing Editor — Ernest A. Rovelstad, 407 S. Dearborn St. Business Manager — George Clifford, 407 S. Dear- born St. 2. That the owner is: (If owned by a corporation, its name and address must be stated and also imme- diately thereunder the names and addresses of stock- holders owning or holding one per cent or more of total amount of stock. If not owned by a corporation, the names and addresses of the individual owners must be given. If owned by a firm, company, or other unincorporated concern, its name and address, as well as those of each individual member, must be given.) Quigley Publishing Company, 407 S. Dearborn St. Martin J. Quigley, 407 S. Dearborn St. 3. That the known bondholders, mortagees, and other security holders owning or holding 1 per cent or more of total amount of bonds, mortgages, or other securities are: (If there are none, so state.) None. 4. That the two paragraphs next above, giving the names of the owners, stockholders, and security hold- ers, if any, contain not only the list of stockholders and security holders as they appear upon the books of the company but also, in cases where the stock- holder or security holder appears upon the books of the company as trustee or in any other fiduciary re- lation, the name of the person or corporation for whom such trustee is acting, is given; also that the said two paragraphs contain statements embracing af- fiant's full knowledge and belief as to the circum- stances and conditions under which stockholders and security holders who do not appear upon the books of the company as trustees, hold stock and securities in a capacity other than that of a bona fide owner; and this affiant has no reason to believe that any other person, association, or corporation has any interest di- rect or indirect in the said stock, bonds or other securities than as so stated by him. 5. That the average number of copies of each is- sue of this publication sold or distributed, through the mails or otherwise, to paid subscribers during the six months preceding the date shown above is.... . (This information is required from daily publications only.) Geo. Clifford, Business Manager. Sworn to and subscribed before me this first day of October, 1930. (Seal) James P. Prendergast. (My commission expires February, 1933) Just Think What Eva Must Have Said to Them! (Special to the Herald-World) EVANSVILLE, IND., Oct. 16.— Thieves who plundered the Victory theatre here one night recently picked up almost everything easily removable, but they failed to capture Eva, the pet parrot. Several canary birds were stolen from the lobby, along with other val- uables. When theatre employees came they found Eva, who is un- official hostess on the mezzanine, shrieking loudly and strutting on the Boor with blood on her beak, evi- dence of a victory over the would-be abductor. Color Process Invented By Englishman Said to Give Excellent Results (Special to the Herald-World) WASHINGTON, Oct. 16.— A film color process has been invented by R. S. All- dridge, the patent rights of which have been acquired by the Raycol British cor- poration, according to the clerk of the American Embassy in London. The principle is stereoscopic, two lenses being used, one collecting the reds and the other the greens. It is stated that the pic- ture, as shown, combines well-nigh perfect registry of color, and the cost of this proc- ess is no greater than that of ordinary black and white. The projector is reported to be extremely inexpensive, and that a picture can be taken, developed and reproduced on the screen in a single day. The process is fur- ther said to be peculiarly adaptable to both sound pictures and the probable arrival of wide film. Fort Wayne Rules on Size of Electric Signs (Special to the Herald-World) FORT WAYNE, IND., Oct. 16— The city council here has ruled that theatre electric signs can extend out from a building no far- ther than within two feet of the outer edge of the marquee. Where there is no marquee, and the electric sign is hung out alone, it can extend over the sidewalk no farther than seven feet from the front of the theatre. This decision was made after a city build- ing inspector had refused permission to the Paramount theatre to erect a large electric sign on the grounds that it was in violation of the city building code. 233 Theatres in China; 90% of Films American (Special from Department of Commerce) WASHINGTON, Oct. 16.— The number of motion picture theatres in China has more than doubled during the past four years, in spite of the political unrest, a late survey shows. There are now 233 motion picture houses in the country, seating a total of 137,000, whereas there were only 106 in 1927. Statis- tics reveal 450 feature films were shown in China in 1929, of which 90 per cent were American. Shanghai has 12 theatres equipped for sound. St, Louis Fox Signs W B (Special to the Herald-World) ST. LOUIS, Oct. 16.— The Fox theatre here has contracted for all of Warner Brothers' cur- rent product and will be the local first run house for many of the big Warner produc- tions, it is understood. 74 EXHIBITORS HERALD-WORLD Octqber;18, 1930 w Wabash Knights CHICAGO PERSONALITIES By JIM LITTLE EVERYBODY at the RKO offices is wearing an indelible smile that just stays that way, and won't change. This has been going on for — well, ever since the inception of the new policy of running feature pictures only at the State and Lake, and putting a "clicking" group of vaudeville acts into the Palace. And the reason for it is this: TAST Sunday evening there was a standout, -Lv eight abreast and fully a half block long, all set, it seemed, to wait until sunrise if need be. "Half Shot at Sunrise" is doing a whale of a business, and, correspondingly, the at- tendance at the Palace has increased. Olsen and Johnson started the ball rolling two weeks ago, and last week Ruth Etting succeeded in packing them in, and this week Irene Bordoni is sparkling before the footlights. Many peo- ple were disappointed, it seems, at the change of policy at the State-Lake, but judging from the "disturbance" created on Sunday evening, it looks as though they had either drowned their sorrows or a new batch of theatre goers had come into prominence. % s£ % On Monday of last week, there was consid- erable activity at the Universal exchange, bustling activity, it seemed, and upon inquiry we found that a meeting of part of the per- sonnel of the Western Sales Division of Universal was to be held in the afternoon at the Congress Hotel. It was under the direc- tion of Harry Taylor, western sales manager for the company, and E. T. Gomersall, man- ager of the Central Division. This was the first district meeting since the appointment of "Peck" Gomersall to his present post. Attending the meeting were O. Kuschner, Indianapolis ; George Levine, Milwaukee ; L. T. Fiddler, St. Louis ; Charles Gregory, Kansas City; H. J. Chapman, Des Moines; Henry Herbel, Chicago ; J. E. Garrison, Min- neapolis ; M. Storey, Omaha, and J. Langan, Sioux Falls. Fred S. Meyer, manager of the Alhambra theatre in Milwaukee, president of the M P T O of Wisconsin and now in charge of western exploitation for Universal from here to the Coast, was in Chicago the other day. Fred and Charley (we hardly need the last name, but it's Loewenberg) were found in deep conference — looks like big doings pretty soon in the exploitation line. We tried to find out what was going on, but all Charley would tell us was that he was trying to buy a second run on a new hat that Fred was sporting. * * * Lester Martin was in town last week, we were told, and called on Aaron Saperstein. Les, if you don't already know, is secretary of the M P T O of Iowa. His theatre is lo- cated in Nevada — isn't that strange. (But it happens to be Nevada, Iowa.) The Lincoln theatre, at the corner of Bel- mont and Lincoln avenues, has recently re- opened. Wc understand that it is only about half-a-theatre now, but a pretty cosy little half, at that. When the street was widened (Ashland avenue) it was necessary to en- i roach upon the house a good deal, and con- sequently, the seating capacity is not as large as formerly. * * * Morris Salkin has taken over the Adams theatre, formerly owned by M. O. Wells, in which he is now installing DeForest sound equipment. Upon completing the installation, the first picture to be will be Radio Pictures' "Lawful Larceny," after which will come "Shooting Straight." Sam Gorelick, who may have been a star basketball player in his "youth," is still in good form, and manages to put up a pretty good game. We don't just remember the score the other day, but we rather think that he was vanquished. The modest victor could not be found. Incidentally, Sam tells us that he's going to do a bit of navigating about the city territory now and then, in addition to managing the United Artists office, and get a few signatures on some contracts. And while speaking of United Artists, we might mention that Ernie Pickler, who was working with Eddie Grossman, and then went to the company's office in Milwaukee, is now back at his old job here in the city for United Artists. * # * Henry Herbel is shooting around town in his new LaSalle, wearing one of those broad, broad smiles that means that everything is in pretty good shape, and one of the things that contributes to this state of affairs is the fact that "A Lady Surrenders" is pulling in the surrendered assets of an interested public, at the Woods theatre. * * * Walter Hyland, it seems, is trying to trade the Universal Bowling Team for a set of Hxl4's, but there isn't a customer to be had on Film Row. * * * We hear that Frank Ruble is now getting pens all lined up so they can fall right on the dotted line when he goes around with his con- tracts for the picture, "Her Unborn Child." We got a rather disturbing report the other day that Sid Schuster got into some kind of an automobile accident, and landed in St. Mary's hospital in Milwaukee, and we have just gotten the report that he has passed away. It seems that he was driving and his car went off the road, and the result was that his back was broken. We hope that these statements are false, and that he may recover from his accident. * * * One day last week was a strange day, as far as the Row was concerned. For some un- known reason, almost every one we met in the morning was complaining about not being able to work — let's see, it was Monday, so that may account for it. Anyway, we thought sure that Freddy Martin would be able to tell us a story, but we were doomed to disappointment. We had to tell him one and he only smiled wanly. It must have been the weather. •it. t- * The Armo theatre in South Bend, Indiana, has been leased for 10 years to the Columbia Theatre corporation of Hammond, Indiana. The lease was negotiated through Albert Gold- man, Chicago. Dan Roche When it comes to writing about some one you admire a great deal, it's rather difficult to find exactly the right words. It seems as though there should be special words for such an occasion, but the sad part of the whole business is that there isn't and consequently you just have to plod along with those that you have. And then again, in such a case, you feel like writing for hours and hours (as Olsen and John- son would say) but there is always a def- inite limit, and this time it's the length of a column, so perhaps we'd better get started. Dan Roche was born in Davenport, Iowa, on October 3 in — well, we'll say the nineteenth century. Not that Dan would mind, but it's fun to keep people guessing. To get a slight almanacish (that's a pretty good word. Must be one of the specials) touch, we'll put his weight at 140 and his height at 5 feet 7 inches (a box of cigars if we're wrong), and he's married and has five children, between the ages of 10 and 27. As Dan says (and it's different every time it's said), his "first posi- tion in life was prone on his back, looking up at the dearest face in the world- — his Mother's." You can't take Dan too literally at times, and in the case of schools there is some room for doubt, we fear. In the institutions at- tended, we find a delightful list that needs the enhancement of a dictionary. Acrobatic, Py- rotechnic, Polyclinic, Chiropractic and Calis- thentic, from which, we presume, he received diplomas. This apparently makes Dan an au- thority on most everything (and literally, we wouldn't gainsay that). When he first entered the industry, Dan cast his lot with Famous Players, and from there he went to P. D. C. and is at the present time publicity man extraordinary and plenipoten- tiary for Pathe. Some of his "exploits" would undoubtedly make excellent scenarios, but, being a modest individual (as people you admire usually are) they probably will never be shot. A few more "facts," as found on the ques- tionnaire, and then a few remarks. None are appended, but we'd like to make a few of our own. His pet peeve is Daylight Saving; fa- vorite hobbies and sports are both marked "sleep" ; favorite president is Hoover, and favorite motion picture star is any Pathe player. And that completes the data. And now for the remarks. It is one of our greatest pleasures to drop into the small office at the Pathe exchange in Chicago, and find Dan seated at his "machine." Always busy, but always has a minute to say "hello." And a smile goes with every hello that would dis- sipate the gloomiest "fog," and you have the feeling after you have left him, that you have accomplished something worthwhile by having had that brief conversation. He has a rare combination of attributes that impresses you the minute you meet him. Dignity and humor. And what else, after all, is there to be said. But before we finish (we can see the end of this column looming up, and we know it's im- passable), we'd like to let you in on a little secret, or perhaps you'll find it out for your- self. Dan says the only sport he is interested in is sleep. But don't let that fool you. Some day, when you're in very good spirits, just go and call on him, and make an "illiterate" re- mark about football. There won't be any question when you leave. Here's the end of the column. We're happy that we know you, Dan, and we know many others who say "ditto." The Fall Buyers umber! of Better Theatres 'will be issued October 25th, 1930 The importance and unusual value of the FALL BUYER'S NUMBER warrants the careful consideration of all exhibitors, manufacturers and distribu- tors of theatre products. ublished in conjunction with EXHIBITORS HERALD-WORLD Quigley Publishing Co, 407 So. Dearborn St., Chicago (ADVERTISEMENT) "WAR NURSE" FOLLOWS "BIG HOUSE" AT ASTOR, N. Y.! M-G-M's Sensational Drama Discussed by Entire Industry Opens Next Week on Broadway at EXHIBITORS RALD When an exhibitor pays more than he contracted for-r- vn Jk ■•■j THAT WS1 NEWTON AMUSEm"eNT '3feHT«N.N..fcEP. 2 7 193Q i» L_ XEHTOSTkllST COMRVSY eirfrai Newt0N,N.J, such things only happen to ■ Ltvvo EXHIBITORS HERALD WORLD -1 TWO 3 > D ^J KiQ HE GREATEST ROAD JHOW ATTRACTION PRODUCED IN LAST 15 YEARS W ▼A G Rlf Flffl 3 rlreatest Lincoln presented by JOSEPH M. SCHENCK, Adapted for tke screen by STEPHEN VINCENT BENET Production and story advisor JO H N W CO NSID I N E J R . UNITED ARTISTS PICTURE TA WITH WALTER HUSTON UNA MERKEL THEATRE N.Y 1 WEEK ALDINE THEATRE PHILA, PA. lad WEEK * l59fop AUDITORIUM BALTIMORE, MD. WEEK MAJESTIC THEATRE BOSTON, MASS. 5ib WEEK $2§2top PUNCH &JUDY THEATRE CHICAGO, ILL. Vol. 101, No. 3 A Quick Reference Picture Chart October 18, 1930 FOR ALL AGES —^ AND FOR THE AGES! MOST IMPORTANT PICTURE EVER PRODUCED theBIO IRAIL with JOHN WAYNE MARGUERITE CHURCHILL EL BRENDEL Tolly Marshall * Tyrone Power David Rollins For the youngsters. Thrilling Indian attacks. Buffalo hunts. Hand to hand fights. Big wagon train crossing boiling rivers. Men, women, children, wagons, cattle descending precipi- tous cliffs. Ever/ foot a breath - taker" For adults. Biggest spectacle ever produced. The grand old Western wilderness brought back. True and unbelievably realistic re-creation of most ex- citing times in story of America. Tender romance. For all, all the time. The screen's greatest picture. Its vigor will survive. Its freshness endure. "This story of the empire builders is magnific- ently told. One that every schoolboy and girl should see. It gives us moderns something to think about. The picture for all its majestic sweep has humanness and picturesque beauty and Is photographically one of the most de- lightful things ever shown on the screen." — Eleanor Barnes, loi Angela Illustrated Newi . Now packing em in at L Chinese Theatre, Los Angeles N^~ Thrill upon EXHIBITORS HERALD-WORLDS FILM BUYER SECTION Quigley Publishing Company: Martin J. Quigley, President; Edwin S. Clifford, Secretary; George Clifford, Asst. Treasurer All contents of the Quigley publications are copyrighted 1930 by the Quigley Publishing Company, 407 S. Dearborn St., Chicago, 111. All editorial and businesa correspondence should be addressed to the Chicago office. Publications : Exhibitors Herald-World, in conjunction with which The Film Buyer and Better Theatres are published every fourth week as Sections 2 : The Motion Picture Almanac, Pictures and Personalities, an annual ; The Chicagoan Martin J Quigley, Publisher and Editor Edwin S. Clifford, General Manager Ernest A. Rovelstad, Managing Editor George Clifford, Business Manager •A FRAGMENT OF AN EMPIRE (D) - Amkino ABRAHAM LINCOLN (D-AT) United Artists •ACQUITTED (D-AT) - Columbia ACROSS THE WORLD "WITH MR. AND MRS. MARTIN JOHNSON (Trav-PT. M) Talking Pitture Epics •AFGHANISTAN ( E) V^^?0 AFRICA SPEAKS (AT) - Columbia AFTER THE VERDICT (ME) -.- International •ALIAS FRENCH GERTIE (Mel-AT) ... B K O •ALL QUIET ON THE WESTERN FRONT (D-AT). .Universal ALMOST A HONEYMOON (CD-AT) British International ANIMAL CRACKERS (MO Para,?^ •ANNA CH RISTIE (D-AT) .....31 b M ANYBODY'S WOMAN ( D-AT) Paramount •APPLAUSE (D-AT) - Paramount •ARIZONA KID, THE (0) - - --■- ™x •AROUND THE CORNER (C-AT) - Columbia •AROUND THE WORLD VIA GRAF ZEPPELI N J™^.-. •ARSENAL (D) ■■• A^m° ATLANTIC (D-AT) British International AVIATOR, THE (CD-AT) Warner Brothers Alphabetical Listing of Pictures COLLEGE LOVERS (CD-AT) First National COMMON CLAY (D-AT) _ Fox COMPROMISED (D-AT) .British International CONDEMNED (D-AT) - United Artists CONSPI RACY (D-AT) _ E K O COURAGE (D-AT) _ Warner Brothers •COURTIN' WILD CATS (WCD-AT) .....Universal ♦COVERED WAGON TRAILS (W) Syndicate Pictures ♦COWBOY AND OUTLAW (W) Syndicate Pictures CUCKOOS, THE (MC) - _..Jt K 0 ♦CRAZY THAT WAY (C-AT) Fox CRIMSON CIRCLE, THE (PT, M) International •CZAR OF BROADWAY (D-AT) Universal •GIRL FROM WOOLWORTHS (D-AT) First National •GIRL IN THE SHOW, THE (CD-AT) MGM ♦GIRL OF THE PORT (Mel-AT) _ BKO •GIRL SAID 'NO,' THE (CD-AT) _ _..3i G M ♦GIRL WITH THE BAND BOX. THE Amklno ♦GLORIFYING THE AMERICAN GIRL (MC) .Paramount GOING WILD (C-AT. S) First National GOLDEN CALF. THE (MC) _ Fox GOLDEN DAWN (MC) _ Warner Brothers GOOD NEWS (MC) _ _ M G M GOOD INTENTIONS (Mel-AT) Fox GORILLA, THE (My-C-AT) _ First National GRAND PARADE, THE (D-AT) _ .....Path* ♦GREAT DIVIDE (Mel-AT) _ First National GREAT POWER, THE (D-PT) Syndicate Pictures ♦GREEN GODDESS, THE (Mel-AT) Warner Brothers ♦GRIT WINS (W) _ Universal GRUMPY (C-AT) Paramount ♦GUILTY? (D-AT) _ Columbia H B D BACK PAY (D-AT) - - First National BAD MAN. THE (WCD) — First Nattlonal •BAD MEN'S MONEY (W) .....Bell Pictures BAD ONE. THE (CD-T) United Artists BAR L RANCH (W-AT) - - — - -^ i BARBER JOHN'S BOY (CD-AT) Warner Brothers •BATTLE OF PARIS (D-AT) — - Paramount BE YOURSELF (CD-AT) - - United Artists •BEAU BANDIT (CD-AT) B K O •BEAUTY AND BULLETS (W) - Universal BEHIND THE MAKEUP (D-AT) ....Paramount BENSON MURDER CASE, THE (My-AT) Paramount BEYOND THE RIO GRANDE (W-AT) .Big 4 B EYO N D V ICTO R Y (D-AT) Pathe BIG BOY (MC)...- Warner Brothers BIG HOUSE. THE (D-AT) - MGM BIG MONEY (O-AT) ™be •BIG PARTY, THE (CD-AT, M) Fox BIG POND. THE (CD-AT. S)..._ .Paramount BIG TIME ( D - AT) — - -Fox •BISHOP MURDER CASE (My-AT) _..- 31 G M BLAZE O'GLORY (CD-AT) - -Sono Art •BLUE ANGEL. THE (D-AT, S)..~ - Ufa BORDER LEGION, THE (W-AT) .Paramount •BORDER ROMANCE (R-AT, S) Tiffany •BORN RECKLESS (D-AT) -Fox •BORN TO THE SADDLE (W) Universal BREAKUP, THE (Trav-PT, M) Talking Picture Epics •BREEZY BILL (W) -Bell Pictures BRIDE OF THE REGIMENT (C)..._ First National BRIDE 66 (MC).... - - United Artists BRIGHT LIGHTS (CD-AT) -First National •BROADWAY SCANDALS (D-AT) _ _ Columbia •BURNING THE WIND (W) _ Universal •BURNING UP (CD-AT) Paramount ■DAMES AHOY (F-AT) Universal DANCING SWEETIES (CD-AT) .Warner Brothers DANGEROUS NAN McGREW (C-AT, S) Paramount •DANGEROUS PARADISE (D-AT) _ Paramount •DARKENED ROOMS (My-AT) - Paramount DARK RED ROSES (AT) _ International DAWN PATROL, THE (D-AT) First National •DEMON OF THE STEPPES, THE (D) - Amkino DEVIL MAY CARE (D-AT) MGM DEVIL'S HOLIDAY, THE (D-AT) - .Paramount •DEVIL'S PIT, THE (ME)..._ _ _ Universal DEVIL WITH WOMEN (D-AT) Fox •DISRAELI (D-AT) _ Warner Brothers DIVORCEE, THE (CD-AT) M G M DIVORCE AMONG FRIENDS (D-AT) Warner Brothers DOORWAY TO HELL (D-AT)_ _ _ Warner Brothers •DOUBLE CROSS ROADS (D-AT) - Fox DOUGH BOYS (C-AT) .MGM •DREAM MELODY ( D) - Excellent DU BARRY, WOMAN OF PASSION United Artists DUDE WRANGLER, THE (CW-AT) Sono Art ♦DUMBBELLS IN ERMINE (CD-AT) Warner Brothers •DYNAMITE (D-AT) - M G M E EASY GOING (C-AT) - M G M •EMBARRASSING MOMENTS (C-AT) Universal ELSTREE CALLING (R) _ British International "EVIDENCE (T) Warner Brothers ♦EYES OF THE UNDERWORLD (W) Universal EYES OF THE WORLD (Mel-AT) United Artists HALF SHOT AT SUNRISE (C-AT, S) _.E K O •HALF WAY TO HEAVEN (D-AT)... Paramount •HALLELUJAH (D-AT) 31 G M HAPPY DAYS (MC) _ Jox •HARD TO GET (CD-AT) _ First National •HARMONY AT HOME (C-AT) Fox HATE SHIP, THE (Mel-AT) British International HAWK ISLAND (My-AT) B K O HE KNEW WOMEN (Mel-AT) .._ JIKO ♦HEART'S MELODY (D-AT, S) Ufa HELL HARBOR (D-AT) United Artists HELLO SISTER (CD-AT)... Snno Art HELL'S ANGELS (D-AT) United Artists •HELL'S HEROES (D-AT) .Universal HER MAN (D-AT) _. _.._ Pathe •HER OWN DESIRE (D-AT) MOW ♦HER PRIVATE LIFE (D-AT) First National HER UNBORN CHILD (D-AT) Windsor Pictures ♦HER WAY OF LOVE (D) Amkino •HIDE OUT (C-AT) Universal HIGH ROAD, THE (CD-AT) 31 G M HIGH SOCIETY BLUES (AT, S) _ Fox •HIGH TREASON (D-AT) _ Tiffany •HIS FIRST COMMAND (D-AT) Pathe •HIS GLORIOUS NIGHT (D-AT) MGM HIT THE DECK (MC)... JIKO ♦HOLD EVERYTHING (MC). _ Warner Brothers HOLIDAY (CD-AT) _ Pathe HOLLYWOOD REVUE (MC) - M G M HONEY (CD-AT) Paramount ♦HOT CU RVES (C-AT) _ „ Tiffany •HOT FOR PARIS (CD-AT) _ Fox •HOUSE OF HORRORS (MyC-ME) First National HOUSE OF SECRETS (D-AT) - Chesterfield HOW HE LIED TO HER HUSBAND (CD-AT) British International •HUNGARIAN RHAPSODY (D-S) _ Paramount ♦HUNTED MEN (W)..._ Syndicate Pictures HUNTING TIGERS IN INDIA (Trav-PT, M) _ _ _ Talking Picture Epics ♦CALL OF THE DESERT Syndicate Pictures •CALL OF THE WEST (AT) Columbia CAMEO KiRBY (D-AT) — Fox CANYON HAWKS (W-AT) -—Big 4 ♦CANYON OF MISSING MEN, THE (W). Syndicate Pictures CAPE FORLORN (D-AT) 3ritish International ♦CAPTAIN COWBOY (W) Syndicate Pictures •CAPTAIN OF THE GUARD (MC) Universal CAPTAIN THUNDER (CD-AT) Warner Brothers •CARELESS AGE, THE (CD-TME) ....First National •CASE OF SERGEANT GRISCHA (D-AT) JIKO •CAUGHT SHORT (C-AT) _ —31 G M •CHASING RAINBOWS (CD-AT) M G M CHECK AND DOUBLE CHECK (C-AT, S) BKO CHEER UP AND SMILE (CD-AT, S) _ Fox CHILDREN OF CHANCE (D-AT) .British International •CHILDREN OF PLEASURE (CD-AT) 31 G M •CHINA BOUND (CD) .MGM •CHINA EXPRESS (D) - Amkino •CH RIST1NA (D-PT) - -Fox CIRCLE, THE (CD-AT) - MGM •CITY GIRL (D-AT) .„ _ - Fox CLANCY IN WALL STREET (C-AT)... Aristocrat •CLEANUP, TH E (D)..._ .Excellent •CLIMAX, THE (D-AT) - Universal •COCKEYED WORLD. THE (CD-AT) _ Fox COCK 0' THE WALK (CD-AT) Sono Art •CODE OF THE WEST (W) Syndicate Pictures •COHENS AND KELLYS IN ATLANTIC CITY Universal •COHENS AND KELLYS IN SCOTLAND (F-AT). ...Universal ^COLLEGE COQUETTE (CD-AT) _ Columbia •FAME (D-PT) Warner Brothers FALL GUY, THE (C-AT) - Jtadio Pictures •FAR CALL, THE (D-ME) - ■-••-Fox FATHER'S DAY (CD-AT) _ _ - M G M FIGHTING FOR THE FATHERLAND Sono Art •FIGHTING KID. THE (W) - Bell Pictures •FIGHTING LEGION. THE (WCD-AT) _ Universal •FIGHTING TERROR. THE (W)..._ Bell Pictures FIREBRAND JORDAN (W-AT) -Big 4 FLAME OF LOVE, THE (D-AT, M, S,) British International FLAME OF THE FLESH (D-AT) -...United Artists •FLIGHT (D-AT) - Columbia •FLIRTING WIDOW. THE (D-AT) First National •FLORADORA GIRL THE (C-AT, S) 31 G M FOLLOW TH RU (MC) Paramount •FOOTLIGHTS AND FOOLS (D-AT) ....First National •FOREST PEOPLE ( E) - ~- Amklno FOREVER YOURS - - United Artists •FORWARD PASS (CD-AT) — First National •FOUR FEATHERS. THE (D-ME) Paramount •FRAMED (Mel- AT) — - J* K O •FREE AND EASY (C-AT) MGM FURIES (D-AT) First National •IDLE RICH (D-AT) M G M •IMMORTAL VAGABOND (D-AT, S).._.. Ufa IN GAY MADRID (CD-AT) _ M G 11 •IN OLD CALIFORNIA (D-AT) _ — Audible •IN OLD SIBERIA (D) - _ — Amklno INSIDE THE LINES (D-AT) BKO •IN THE NEXT ROOM (My-AT) .First National ♦INVADERS. THE (W) Syndicate Pictures •IS EVERBODY HAPPY (CD-AT) Warner Brothers •IT'S A GREAT LIFE (CD-AT) - MGM •JIMMY HIGGINS ( D) — — Amldno ♦JOURNEYS END ( D - AT) -..- - Tiffany JUNO AND THE PAYCOCK (D-AT)....British International K GAY NINETIES. THE (CD-AT). •GENERAL CRACK (D-AT)..._ 31 G M ..Warner Brothers •KIBITZER (CD-AT) ... •KING OF JAZZ (MC). •KISS. THE (D-ME) _ .Paramount Universal 31 G M FILM BUYER SECTION October 18, 1930 LADIES IN LOVE (CD-AT) Chesterfield LADIES LOVE BRUTES (D-AT)...— Paramount •LADIES OF LEISURE (D-AT)...- Columbia LADY OF SCANDAL. THE (CD-AT) MGM LADY OF THE LAKE. THE (E) Fitzpatrick Pictures LADY SURRENDERS. A (CD-AT) Universal LADY TO LOVE, A (D-AT) MGM •LAST COMPANY. THE (D-AT, S) Ufa •LAST OF MRS. CHEYNEY. THE (D-AT) MGM LAST OF THE DUANES (Mel-AT) Fox "LAST ROUNDUP. THE (W) Syndicate Pictures LAUGHING LADY. THE (D-AT) - Paramount •LAW OF THE PLAINS (W) Syndicate Pictures LEATHERNECKING (MC) R K ° LET US BE GAY (CD-AT).._ — -M G M LET'S GO PLACES (CD-AT) - ~ —Fox LET'S GO NATIVE (C-AT. S)..._ Paramount LIFE OF THE PARTY, THE (C-AT) Warner Brothers •LILIES OF THE FIELD (D-AT) First National •LIGHT OF WESTERN STARS. THE (W-AT) .Paramount LITTLE ACCIDENT (C-AT) Universal •LITTLE JOHNNY JONES (CD-AT) .First National LOCKED DOOR. THE (D-AT) United Artists -LONEHORSEMEN. THE (W) Syndicate Pictures •LONE STAR RANGER (W-AT) -.. - Fox •LONESOME (CD-TME)...- -..- -...Universal •LOOSE ANKLES (CD-AT) - First National LOOSE ENDS iCD-AT)...- British International •LORD BYRON OF BROADWAY (CD-AT) MGM LOST GODS (Trav-PT. M) - Talking Picture Epics •LOST ZEPPELIN. THE (D-AT) _ Tiffany LOTTERY BRIDE United Artists LOVE AT FIRST SIGHT (MC) Universal •LOVE COMES ALONG (Mel-AT) KKO LOVE COTTAGE, THE (MC) United Artists •LOVE IN THE CAUCASUS. (D) Amkino LOVE HABIT. THE (CD-AT) British international LOVE. LIVE AND LAUGH (D-AT, 8) -Fox •LOVE PARADE, THE (D-AT) Paramount •LOVE RACKET, THE (D-AT)..... - - First National •LOVE WALTZ (CD-AT) -Ufa •LOVIN' THE LADIES (C-AT).— _..- RKO •LUCKY LARKIN (W-AT) Universal LUMMOX (D-AT) United Artists M MADAME SATAN (CD-AT) _ _ M G M •MAMBA (D-AT) Tiffany •MAMMY (CD-AT) - Warner Brothers •MAN FROM BLANKLEY'S. THE (F-AT).... Warner Brothers MAN FROM CHICAGO. THE ( D-AT)... .British International ♦MAN FROM NEVADA. THE (W) Syndicate Pictures 'MAN FROM NOWHERE, THE (W) Syndicate Pictures •MAN FROM THE RESTAURANT, THE Amkino MANSLAUGHTER (D-AT) Paramount MAN TROUBLE ( D-AT) : Fox •MAN WITH THE CAMERA, THE -Amkino MARCH OF TIME (R) MGM •MARRIAGE PLAYGROUND. THE (CD-AT) Paramount MARRIED IN HOLLYWOOD (D-AT, S) Fox MATRIMONIAL BED. THE (C-AT) Warner Brothers MAYBE IT'S LOVE (CD-AT) - Warner Brothers MELODY OF HEARTS (D-AT) UFA MEN ARE LIKE THAT. THE (CD-AT) Paramount •MEDICINE MAN. THE (CD-AT)— _ „ Tiffany MEN WITHOUT WOMEN (CD-AT) Fox •MEXICALI ROSE (D-AT) Columbia MIDDLE WATCH. THE (D-AT) British International MIDNIGHT MYSTERY (My-AT) Jtadio Pi cures •MIDSTREAM ( D- PT) Tiffany •MIGHTY, THE (D-AT) Paramount •MISSISSIPPI GAMBLERS (D-AT) Universal MOBY DICK (D-AT) Warner Brothers MONSIEUR LE FOX (Mel-AT) - MGM •MONTANA MOON (0) MQM MONTE CARLO (MC) Paramount •MOONLIGHT MADNESS (D-AT) Univeria! •MOST IMMORAL LADY. A (D-AT) .First National •MOUNTAIN JUSTICE(W-AT) Universal •MOUNTED STRANGER (W-AT) Universal MOVIETONE FOLLIES OF 1930 (R) _ Fox MURDER (Mel-AT) British International •MURDER ON THE ROOF (D-AT) Celumnia MURDER WILL OUT (My-AT). ._ First National •MY MAN (CD-AT) Warner Brother? N NAUGHTY FLIRT, THE (CD-AT. S) First National •NAVY BLUES (C-AT) - - -.._ - _ MG M "NEATH WESTERN SKIES (W) Syndicate Pictures NEW YORK NIGHTS (D-AT)..._ United Artists NIGHT BIRDS (CD-AT) British International •NIGHT RIDE ( D-AT) Universal NIGHT WORK (C-AT) -...Pathe NIX ON DAMES (D-AT, S) _ - Pox •NO. NO. NANETTE (MC) _..- First National •NOAH'S ARK (D-PT, ME) Warner Brothers NOT DAMAGED (D-AT) Fox •NOT SO DUMB (CD-AT) MGM NOTORIOUS AFFAIR. A (CD-AT) First National NUMBERED MEN (D-PT) First National o OFFICE WIFE. THE (D-AT) _ _Warner Brothers •OFFICER O'BRIEN ( D-AT) Paths OH. SAILOR eEHAVE (C-AT) _ Warner Brothers •OKLAHOMA KID. THE (W) Syndicate Pictures •OLD AND NEW - _ — _ Amkino OLD ENGLISH (D-AT) Wam<-r Brother •O'MALLEY RIDES ALONG (W) Syndicate Picture ONE NIGHT AT SUSIE'S (CD-AT) _ Universal •ON THE LEVEL (CD-AT) p0I ON YOUR BACK rD-AT) Fox ONE EMBARRASSING NIGHT (C-AT) _.._ ...MOM •ONE MAD KISS (CD-AT, M) Fox ONE NIOHT AT SUSIE'S (CD-AT) First National ONE ROMANTIC NIGHT (CD-AT).— United Artists •ONE SPLENDID HOUR (0).— Excellent ONLY THE BRAVE (D-AT) Paramount •OTHER TOMORROW (D-AT) —First National •OUTSIDE THE LAW (D-AT) Universal OUTWARD BOUND (D-AT) Warner Brothers "OVERLAND BOUND (W-AT) Syndicate Pictures •PAINTED ANGEL (D-AT) First National •PARADE OF THE WEST (WC-AT) _ Universal •PARAMOUNT ON PARADE (R) - -...Paramount PARDON MY GUN (WC-AT) - Pathe •PARIS (D-AT) _ - First National PAINTED DESERT. THE (WD-AT) Paiho •PAINTED FACES (C D - AT) ..._ - Tiffany ♦PARTING OF THE TRAILS (W)..._ Syndicate Pictures •PARTY GIRL (D-AT) _ .Tiffany PEACOCK ALLEY (D-AT) Tiffany PENNY ARCADE (Mel-AT) _ Warner Brothers •PERSONALITY (CD-AT) ..._ _ Columbia •PHANTOM OF THE OPERA (My-PT) Universal 'PHANTOM RIDER, THE (W) Syndicate Pictures PICK 'EM YOUNG (C-AT, S) Pathe •PIONEERS OF THE WEST (W) Syndicate Pictures •PLAYING AROUND (D-AT) _ First National POINTED HEELS (D-AT) Paramount •PRINCE OF DIAMONDS (AT) _ _ Columbia 'PRINCE OF HEARTS. THE (D) Syndicate Pictures PUTTIN' ON THE RITZ (MC) United Artists QUEEN HIGH (MC) QUEEN OF MAIN STREET (R-AT). Paramount ..First National R •RACKETEER. THE (D-AT) Pathe RAFFLES (D-AT) United Artists RAIN OR SHINE (C-AT) Columbia •RECAPTURED LOVE (D-AT)..._ Warner Brothers •RED HOT RHYTHM (MC) -...Pathe •REDEMPTION (D-AT) ...M G M RENO (D-AT) ..._ _ - _...Sono Art RETURN OF DR. FU MANCHU, THE (Mel-AT) Paramount RICHEST MAN IN THE WORLD, THE...... MGM •RICH PEOPLE (CD-AT) _ _ _ _.. .Pathe RIDERS OF THE RIO GRANDE (W) Syndicate Pictures •RIDERS OF THE STORM (W) Syndicate Pictures •RIDIN' KID (W-PT, ME) ....Universal RIDIN' LAW (W-AT) - _ -... Bur 4 RIGHT OF WAY, THE (D-AT)..._ _.._ First National •KIVER. THE (D-PT, ME) —.Fox RIVERS END (D-AT) _ Warner Brothers KOAD 10 PARADISE (0) - Universal ROADHOUSE NIGHTS (COAT) Paramount •ROARING RANCH (W-AT) _ ...._ Universal ROGU E SONG (0) _ JVI G M ROMANCE (D-AT) _ M G M ROMANCE OF RIO GRANDE (D-AT, S) Fox •ROUGH ROMANCE (D-AT, S) - .Fox •ROYAL ROMANCE, A (F-AT) Columbia "SACRED FLAME, THE (D-TME) Warner Brothers SAFETY IN NUMBERS (CD-AT, S) Paramount •SAILORS HOLIDAY (CD-AT) Pathe •SALLY (D-AT) First National •SALUTE (D-AT) _ _ JPox SANTA FE TRAIL. THE (W-AT) Paramount SAP FROM SYRACUSE. THE (C-AT, S) Paramount •SAP, THE (CD-AT) _ Warner Brothers •SARAH AND SON (D-AT) _ Paramount •SCANDAL (D) _ Amkino •SEA BAT. THE (Mel-AT)... MGM SEA GOD, THE (CD-AT) Paramount SEA WOLF, THE (D-AT) Fox •SECOND CHOICE (D-AT) Warner Brothers •SECOND FLOOR MYSTER Y. TH E (My- AT) Warner Brothers SECOND WIFE (Mel-AT) _ _ H K O •SEEDS OF FREEDOM (D)— - Amkino •SENOR AMERICANO (W-AT) Universal •SEVEN FACES (D-AT) —Universal •SEVEN KEYS TO BALDPATE (MyCD-AT) _.._ JlIvO SHADOW OF THE LAW (D-AT) Paramount •SHANGHAI LADY. THE (CD-AT) Universal •SHANNONS OF BROADWAY (C-AT) Universal •SHE COULDN'T SAY NO (MC) _ Warner Brothers •SHIP FROM SHANGHAI. THE (D-AT) MGM •SHOW GIRL IN HOLLYWOOD (D-AT) First National 'SILENT ENEMY. THE (D) Paramount SIN TAKES A HOLIDAY (D-AT) — Pathe SINGER OF SEVILLE (D-AT) MGM •SINGLE STANDARD, THE (D-ME)..._ - MGM SINNERS HOLIDAY (Mel-AT) Warner Brothers •SKINNER STEPS OUT (AT) — Universal SKY HAWK (D-AT) Fox SLEEPING PARTNERS (CD-AT) British International •SLIGHTLY SCARLET (D-AT) Paramount •SMILING IRISH EYES (D-AT) .First National SOCIAL LION, THE (C-AT) _ —Paramount •SOLDIERS AND WOMEN (D-AT) Columbia •SO LONG LETTY (D-AT) Warner Brothers SONG 0' MY HEART (D-AT, S)...- ...Fox SONG OF THE WEST (0) Warner Brothers SONS 0' GUNS (MC) _.._ _ United Artists •SO THIS IS COLLEGE (C-AT) MGM •SON OF THE GODS (D-AT) First National SONG OF KENTUCKY. A (D-AT)..._ Fox •SONG OF LOVE (D-AT)..._ _ — ...Columbia SONG OF SOHO (D-AT, M, S)..- British International SONG OF SONGS (MC) - Warner Brothers •SONG OF THE FLAME (D) First National •SONGS OF THE SADDLE (W-AT) Universal SO THIS IS LONDON (C-AT) Fox SOUP TO NUTS (C-AT) Fox SOUTH SEA ROSE (D-AT)...- - .Fox •SOUTH SEAS (Trav-PT, M).— Talking Picture Epics •SPIES (Mel) _ _ M G M SPRING IS HERE (MC) -First National SPURS Universal •SQUALL. THE (D-AT).— First National STEEL HIGHWAY, THE (D-AT) Warner Brothers •STORM OVER ASIA (D) - _ Amkino STORM, TH E (D-AT) Universal •STREET OF CHANCE (D-AT) Paramount STRICTLY MODERN (CD-AT) First National STRICTLY UNCONVENTIONAL (CD-AT) MGM •SUCH MEN ARE DANGEROUS (D-AT) Fox •SUNNY SIDE UP (D-AT) Fox SUNNY SKIES (CD-AT) _ _ Tiffany SUSPENSE (Mel-AT) British International •SWEETIE (CD-AT) ...- Paramount SWEET KITTY BELLAIRS (CD-AT) Warner Brothers SWEET MAMMA (CD) Universal SWEET NELL OF OLD DRURY (D-AT)British International SWEETHEARTS AND WIVES (D-AT) First National •SWELLHEAD (CD-AT) _ Tiffany SWING HIGH (CD-AT. S) raihe •SYNTHETIC SIN (D-ME) First National TAKE THE HEIR (C-ME) u\k 4 TALK OF HOLLYWOOD (CD-AT) _ Sono Art •TEMPLE TOWER (Mel-AT) ]r0x TEXAN, THE (D-AT) Paramount ♦TEXAS COWBOY, A (W) Syndicate Pictures •BAD MAN, THE (WCD) _ _ Universal DAWN PATROL, THE (AT) First National NAUGHTY FLIRT. THE (CD-AT, S) Universal •NEW BABYLON, THE (D) _ Amkino RIGHT OF WAY, THE (D-AT) Universal WAY OF ALL MEN, THE (D-AT) Universal •THIS MAD WORLD (D-AT) MGM •THIS THING CALLED LOVE (CD-AT) l-aibe THOSE THREE FRENCH GIRLS (C-AT, S) .... MGM •THOSE WHO DANCE (Mel-AT) Warner Brothers THREE FACES EAST (D-AT)..._ _ Warner Brothers •THREE OUTCASTS (W) Syndicate Pictures •THREE SISTERS (D-AT) ..._ _ —.Fox •TIGER ROSE (D-AT)...- Warner Brother! TOAST OF THE LEGION (D-PT) Universal TOP SPEED (C-AT) First National •TRAILING TROUBLE (W-AT) Universal TRAILS OF DANGER (W-AT) _ _ Big 4 •TRANSPORT OF FIRE (D) Amkino TRIGGER TRICKS (D-AT) Universal •TROOPERS THREE (D-AT) Tiffany TRUE TO THE NAVY (C-AT, S) Paramount •TWIN BEDS (C-PT, ME).- Tiffany TWO O'CLOCK IN THE MORNING (My-AT) . ~"~" •TWO WEEKS OFF (CD-ME) FirSr National TWO WORLDS (D-AT) British International u •UNDER MONTANA SKIES (0) Tiffauv •UNHOLY THREE THE (Mel AT) _ . MGM UNKNOWN RIDER THE (W) ...!.. ...Svndi-f -I i tur-s UNMASKED (D-AT) —...... Ariel sh •UNTAMED (D-AT) _ 1M (J M .".V^0^* TEXAS MOON (F-AT, S) Warner Brother! •UNDERTOW (D-AT) _ Universal •UP THE CONGO (Trav-PT).... Sono Art VAGABOND KING. THE (D-PT. ME) Paramount •VENGEANCE (D-AT) Columbia VIKING THE (D ME) M ( M •VIRGINIAN, TH E (D-AT) ....Paramount w "W" PLAN. THE (D-AT) British International •WALL STREET (D-AT) Columbia WAY OF ALL MEN (D-AT) First National •WEDDING RINGS (D-AT) First National 'WESTERN HONOR (W) Syndicate Pictures 'WESTERN METHODS (W) Syndicate Pictures WHAT A MAN! (CD-AT)...- Sono Art WHAT A WIDOW (CD-AT) _ United Artisti •WHAT MEN WANT (D-AT) Universal •WHEN YOU GIVE YOUR HEART AWAY (CD-AT) Ufa W..l1!S.!!ERS Dnited Artists WHITE CARGO (D-AT)..._ .Miscellaneous •WHITE DEVIL (D-PT) _ Ufa WHITE HELL OF PITZ PALU (D-M) Universal •WHITE OUTLAW (W) Universal WHOOPEE (MC) United Artists WHY BRING THAT UP (CD-AT) Paramount WHY SAILORS LEAVE HOME (C-AT. M. S) - _ - British International •WIDE OPEN (CD-AT) _ Warner Brother! WILD COMPANY (Mel-AT)..._ Fox WILD MEN OF KALIHARI (Trav-PT, M) Talking Picture Epioi •WITH BYRD AT THE SOUTH POLE (Trav-PT, ME) — Paramount •WOMAN RACKET (D-AT) ..._ M G M •WOMAN TO WOMAN (D-AT) -...Tiffany WOMEN EVERYWHERE (Mel-AT. S) _ Fox WOULD YOU BELIEVE IT (C-ME) Blf I YELLOW MASK. THE (CD-AT, M, S) British International •YOUNG DEARI E (D-AT) _ Universal •YOUNG EAGLES (D-AT) Paramount YOUNG MAN OF MANHATTAN (CD-AT) Paramount •VOUNC N0WHERE8 (D-AT) First National YOUNG WOOOLEY (D-AT) British International — — October 18, 1930 EXHIBITORS HERALD-WORLD QUICK REFERENCE CHART FOR BUYERS AND BOOKERS Amkino Silent Sound •IN OLD SIBERIA (D) _ 6500 (R) July. 1929. With A. Zhilinsky and Taskiit. •HER WAY OF LOVE (D). _ 6000 (B) Aug., 1929. With E. Cessarskaya. •MAN WITH THE CAMERA. THE (EX)....6000 (E) Sept.. 1929. No Star. •GIRL WITH THE BAND BOX. THE 6000 (R) Sept.. 1929. With Anna stenn. •SEEDS OF FREEDOM (D) 6900 (R) Sept.. 1929. With L. SI. Leonidoff. •AFGHANI ST AN ( E) _ .6000 (R) Sept., 1929. No Star (Travelogue). •FOREST PEOPLE (E) _ _.580O (R) Sept.. 1929. No. Star. •SCAN DAL (D) 7200 (R) Oct., 1929. With L. Filkov-skaya. •ARSENAL (D) 6900 (R) Nov. 2. 1929. With S. Svazhenko. •NEW BABYLON, THE (D) _ 8900 (R) Nov. 30. 1929. With A. Sovolevski and E. Kuzmina. •LOVE IN THE CAUCASUS (D) 7837 (R) Nov. 30, 1929. With K. Karalashvili and Kira Andronedashvili. •MAN FROM THE RESTAURANT, THE .6000 (R) Jan. 4, 1930. With M. Checkov and V. Malinovskaya. •DEMON OF THE STEPPES, THE (D) 6890 (R) Jan. 18. 1930. With Uikolai Saltykov. •A FRAGMENT OF AN EMPIRE (D) 7000 (R) Jan. 25. 1930. With Feodor Nikitin and L. Semonova. •CHINA EXPRESS (D) _.._ 6000 (R) Nov. 9. 1930. Special cast. •OLD AND NEW (DD) 7500 (R) May 2. 1930. No star. ♦STORM OVER ASIA (D) •JIMMY HIGGINS (D) •TRANSPORT OF FIRE (D) Aristocrat Pictures Silent Sound CLANCY IN WALL STREET (C-AT) 7100 (R) April 1. 1930. Sound on disc and film. With Charles Murray. Lucien Littlefleld. THEME: A plumber goes Wall Street and becomes a millionaire. The Feature Artel ass Silent Sound UNMASKED (D-AT)..._ _ .5449 (R) Dec. 15. 1929. Sound on disc and film. With Robert Warwick. Sam Ash. Milton Krims, Lyons Wlckland. Susan Corrow. William Corbett. Charles Statley. Kate Roemer, Waldo Edwards. Roy Byron, Clyde Dellson, Helen Mitchell, Marie Burke. Audible Pictures Sound Silent •IN OLD CALIFORNIA (D-AT) 5400 With Henry B. Walthall. Helen Ferguson. George Duryea. Ray Hallor. Orrol Humphrey. Larry Steers. Richard Carlyle. Harry Allen, Lew Stern, Paul Ellis, Charlotte Monte, Gertrude Chorre. THEME: A story of stolen love and a youth's heroic rescue of a girl from a runaway coach, with the Mexican border as the background. Big 4 Corporation Silent Sound BAR L RANCH 'W-AT) 5400 (R) July, 1930. Sound on film and disc. With Yakima Canutt, Buffalo Bill, Jr., Wally Wales. Ben Corbett, Fern Emmett, Betty Baker, Robert Walker. BEYOND THE RIO GRANDE (W-AT) 5400 September 28. 1930. With Ted Healy. Frances McCoy, Stanley Smith, Lucile Browne. Charles Win- ninger, Hallam Cooley, George Bickel, William H. Tooker. THEME: A sentimental love story between two de- lightful youngsters played against a background of farce, wit and downright "nut" humor. SOUTH SEA ROSE (D-AT) _ 6489 6353 (R) December 8. 1929. With Lenore TJlric. Charles Bickford. Kenneth McKenna. Farrell MacDonald, Elizabeth Patterson. Tom Patricola, Ilka Chase, George MacFarlane. Ben Hall. Daphne Polard, Roscoe Ates, Charlotte Walker, Emil Chautard. •SUCH MEN ARE DANGEROUS (D-AT) _..740O (R) March 10, 1930. (NP) March 15. 1930. With Warner Baxter, Catherine Dale Owen. Albert Conti. Hedda Hopper. Claude Alllster, Bela Lugosti. THEME: Ugly but wealthy man has his face re- made by a plastic surgeon to win the love of the girl he loves. •SUNNY SIDE UP (D-AT) III3I (R) December 29, 1929. Sound on film. With Janet Gaynor, Charles Farrell. Sharon Lynn, Frank Rich- ardson, El Brendel. Marjorie White. Joe Brown, Mary Forbes. Alan Paull. Peter Gawthorne. THEME: Wealthy young man. after wondering what it is all about, comes to the realization th^t he really loves the East Side girl. 8 FILM BUYER SECTION October 18, 1930 •TEMPLE TOWER (Mel-AT) _ _ - 5200 5200 (R) April 6. 1930. Sound on disc and film. With Kenneih MacKenna, Marceline Day, Henry B. Wal- thall. Cyril Chadwick, Peter Gawthorne, Iyan Liniow, Frank Lanning. THEME: The breaking up of a sinister band of Jewel thieves, led by an Apache, the Masked Stranger, by a dauntless young man and operators from Scot- land Yard. 'THREE SISTERS (D-AT) _ 6442 Sound on film. With June Collyer, Tom Dresser. Louise Dresser. Kenneth McKenna, Joyce Compton, Addie McPhail, Clifford Saum. Paul Poreasi. John Sainpolis. Sidney DeGrey. THEME: Three sisters, two of whom marry and the third studies opera. War breaks out, trouble ensues, but after the armistice, everything is righted and happiness comes. WOMEN EVERYWHERE (Mel-AT, S) _ 7500 (R) June 1. 1930. With J. Harold Murray. Fifl Dorsay. Clyde Cook, George Grossmith, Walter Mc- Grail, Rose Dione, Ralph Kellard. THEME: A romantic story of love and gun-running in Morocco. WILD COMPANY (Mel-AT)..._ ...6666 (R) . (NP) July 20, 1930. With Frank Albert- son, H. B. Warner. Sharon Lynn. Joyce Compton. Claire McDowell, Frances McCoy, Richard Keene. Kenneth Thomson. Mildred Van Dorn, Bela Lugosi, Bobby Callahan. George Fawcett, THEME: A pleasure loving young man gets en- tangled with a gang of racketeers and a murder. His father's self-condemnation saves him and reunites him with his sweetheart. International Photo Plays Silent Sound AFTER THE VERDICT (ME) _ 7174 (R) June 1, 1930. With Olga Tschechowa. CRIMSON CIRCLE, THE (PT. M) _ 6800 (R) February 1, 1930. With Stewart Rome. DARK RED ROSES (AT) _ 5747 (R) March 1. 1930. With Stewart Rome. Metro-Goldwyn-Mayer Silent Sound •ANNA CHRISTIE (D-AT) _ 6700 (R) February 21. 1930. (NP) February 13, 1930. Sound on disc. With Greta Garbo, Charles Bickford, George Marion. Marie Dressier. THEME: A girl, who lived a life of hardships, goes to her drunken father, who is a sea captain. Here she meets the man she loves and marries him. BIG HOUSE. THE (D-AT)..._ 7901 (R) June 21, 1930. (NP) July 5. 1930. Sound on diso and film. With Wallace Beery. Chester Morris, Robert Montgomery, Karl Dane, Lewis Stone, Leila Hyams. THEME: A gripping story of convict life and at- tempted escape from a big prison. •BISHOP MURDER CASE, THE (Mel-AT) 5727 7901 (R) January 3. 1930. Sound on film and disc. With Basil Rathbone, Leila Hvams. Raymond Hackett, Polly Moran, Charles Quartemalne. THEME: Several suspects in a murder case. Philo Vance, young attorney, finds the guilty party after many sleepless nights. CALL OF THE FLESH (D-AT) 9178 (R) August 10. 1930. Sound on disc and film. With Ramon Novarro, Dorothy Jordon, Renee Adoree, Ernest Torrence, Nance O'Neill. Marie Dressier, THEME: The romantic career of a young Spanish student with an operatic voice. CAUGHT SHORT (CAT) _ 6873 (R) May 10, 1930. (NP) June 28, 1930. Sound on diso and film. With Marie Dressier, Polly Moran, Anita Page, T. Roy Barnes. Owen Lee. THEME: Two housewives caught in the stock market crash. •CHASING RAINBOWS (CD-AT) 8 1 00 (R) January 19. 1930. (NP) March 1, 1930. Sound on film and disc. With Bessie Love, Charles King. Jack Benny, George K. Arthur, Polly Moran. Owen Lee, Nita Martan, Eddie Phillips, Marie Dressier. THEME: A vaudeville team is broken after many years together. The male part marries another woman. Their marriage goes wrong and the original pair get together again. •CHILDREN OF PLEASURE (CD-AT) 6400 (R) April 12. 1930. Sound on diso and film. With Lawrence Gray, Helen Johnson, Gwynne Gibson, Benny Rubin. THEME: A New York song writer finds disappoint- ment In his love for a society girl and turns to a girl of his own set. DEVIL MAY CARE (D-AT) .... 8813 (R) February 7. 1930. Sound on film and disc. With Ramon Novarro, Dorothy Jordan. John Mil]an, Marion Harris, William Humphrey, George Davis, Clifford Bruce. THEME: A soldier who Is to be shot, escapes and marries the girl who tried to give him up to the police. •DIVORCEE. THE (CD-AT) 7533 (R) April 28, 1930. (NP) April 12, 1930. Sound on disc and film. With Norma Shearer. Chester Morris. Robert Montgomery, Zelda Sears, Mary Doran. TTTEME: Emotional experience of a young woman who Is divorced from her husband. DOUGH BOYS (C-AT) 7325 L930. (NP) September 27. 1930. r Keaton. Sally Eilrrs. Cliff Edwards Edward Bropl Potel. Arnold Korff, Frank Mayo. I'itzy Kntz. William Steele. THEME: Th<- ssorv of a man who accidentally en- iiv and is sent, to Franco when a '•' of mud ami a on 1 eanl make life tough for Mm. •DYNAMITE (D-AT) 10771 11550 lilt December 13, 1929. (NP) January 4, 1930. Sound on disc. With Charles Bickford, Kay John- son. Conrad Nagel, Julia Fayc. THEME: Rich girl marries doomed man so she can Inherit rn<,n 1930. With Hugh Trevor!" "Bessie Ned Sparks, Ivan Lebedcff, jiita T^Roy, ard. THEME: The itory "' a young woman's endeavors to wipe our the leaders of a drug ring with the help or hi-r brother. CUCKOOS. THE (MC) 9I70 mi May 4. 1930 ISP) May 3, 1930.'"" wit'h'Bert Wh~i.T, Robert Woolsey. D1XIANA (O) „,„. [EI AngUBl SO 1030 Aui ! [080 With ■ ler, Robert lior- :■'!. Harolde, Edward Chandler, Raymond Manrel. T71EME: A story of the love of a circus girl for the Km of a Southern gentleman. FALL GUY, THE (C-AT) _ _ 6175 (R) June 15, 1930. (NP) May 31, 1930. With Jack Mulhall, Pat O'Malley, Ned Sparks, Wyon Gibson, May Clark. • F RA M E D (Mel-AT) _ __ _ _.._ 61 36 (R) March 16. 1930. With Evelyn Brent, R. Toomey. •GIRL OF THE PORT (Mel-AT) 6174 (R) February 2, 1930. With Sally O'Neil, M. Lewis. HALF SHOT AT SUNRISE (C-AT. S) 7344 (R) October 4, 1930. (NP) October 18. 1930. With Bert Wheeler. Robert Woolsey. Dorothy Lee, Edna May Oliver, Hugh Trevor, E. H. Calvert, Alan Ros- coe, Roberta Robinson, Leni Stengel, George Mac- Farlane, Eddie DeLange, John Rutherford. THEME: The tomfooleries of two buck privates absent without leave in Paris. HE KNEW WOMEN (Mel-AT) _.._ 6342 (R) May 18. 1930. (NP) April 26, 1930. With Lowell Sherman, Alice Joyce. HIT THE DECK (MC)...._ 9327 (R) February 2, 1930. With Polly Walker. Jack INSIDE THE LINES (D-AT) „ 6652 (R) July 20, 1930. With Betty Compson. Ralph Forbes. Montagu Love. Mischa Auer. Ivan Simpson, Betty Carter, Evan Comas, Reginald Sarland. THEME: A story of the spy system during the late war. LEATHER NEC KING (MC) 7255 (R) September 25, 1930. (NP) September 20, 1930. With Irene Dunne, Ken Murray. Louise Fazenda, Ned Sparks. Lilyan Tashman, Eddie Foy, Jr.. Bennie Rubin, Rita LeRoy, Fred Santley, Baron Von Brinken, Carl Gerrard. THEME: Adaptation of the stage musical. "Present Arms." A story of the United States marines stationed in Honolulu. •LOVE COMES ALONG (Mel-AT) 7038 (R) January 5. 1930. With Bebe Daniels. Lloyd Hughes. •LOVIN' THE LADIES (C-AT) _ _ 6139 (B) April 6. 1930. (NP) April 26. 1930. With Richard Dix, Lois Wilson. MIDNIGHT MYSTERY (My-AT)..._ 6463 (R) June 1, 1930. With Betty Compson, Alice Joyce. SECOND WIFE (Mel-AT) 6058 (Rl February 9, 1930. With Conrad Nagel, Betty Compson. •SEVEN KEYS TO BALDPATE (My CD-AT) 6579 (R) January 12. 1930. With Richard Dix. M. Seegar. Sono Art-World Wide Silent Sound BLAZE O'GLORY (CD-AT) 8800 (R) December. 1929. Sound on disc and film. With Eddie Dowling, Betty Compson. Henry Walthall, FranMe Darro. COCK OF THE WALK (CD-AT) 7200 (R) May 15. 1930. (NP) April 26. 1930. Sound on disc and film. With Joseph Schildkraut. Myrna Loy, Olive Tell, Edward Pell, Wilfred Lucas. THEME: The story of a conceited philanderer who employs his physical charms to a great intrinsic advantage. DUDE WRANGLER, THE (WC-AT) ..6200 (R) July, 1930. Sound on disc and film. With Lina Basquette, Francis X. Bushman, Clyde Cook, George Duryea. Ethel Wales. FIGHTING FOR THE FATHERLAND (ME) 6000 (R) April. 1930. Synchronized. With cast of promi- nent Germans engaged In the world war. THEME: This war story presents actual shots from the front. H ELLO SISTER (CD-AT) _ 6500 (R) January, 1930. Sound on disc and film. With Lloyd Hughes, Olive Borden, George Fawcett. ONCE A GENTLEMAN (C-AT) Everett Horton, Lois Wilson. RENO (D-AT) _ _ .7000 (It) September 1, 1930. Sound on disc and film. With Ruth Roland. Kenneth Thompson, Montagu Love. Sam Hardy. THEME: A story of America's divorce haven, and adapted from Cornelius Vanderbilt, Jr. '8 novel of the same title. TALK OF HOLLYWOOD (CD-AT) _ 6586 (R) December, 1929. Sound on disc and film. With Nat Carr, Fay Marbe, Hope Sutherland. UP THE CONGO (Trav-PT) _ 5800 (R) December 15. 1929. With African natives. THEME: A novelty Jungle picture. WHAT A MAN! (CD-AT) 6800 (R) June 1. 1930. Sound on disc and film. With Reginald Denny, Miriam Seegar. Syndicate Pictures Silent Sound •BAD MEN'S MONEY (W) 5 reels (R) October, 1929. With Yakima Canutt. •BREEZY BILL (W) __ _ 5 reels (R) March, 1930. With Bob Steele. •CALL OF THE DESERT -.5 reels (R) April. 1930. With Tom Tyler. •CANYON OF MISSING MEN, THE (W)..5 reels (R) March. 1930. With Tom Tyler. •CAPTAIN COWBOY (W) _...5 reels (R) November. 1920. With Yakima Canutt. •CODE OF THE WEST (W) - 5 reels (R) February. 1930. With Bob Custer. •COVERED WAGON TRAILS (W)... 5 reels (R) April. 1930. With Bob Custer. •COWBOY AND OUTLAW (W) 5 reels (R) January, 1030. With Bob Steele. •FIGHTING KID, THE (W)..._ 5 reels (R) October, 1929. With Fred Church. •FIGHTING TERROR, THE (W) 5 reels (R) November. 1929. With Bob Custer. GREAT POWER, THE (D-PT) 8 reels With Minna Gombel. THEME: A story of Wall street. •HUNTED MEN (W) 5 reels (Rl May 15. 1930. With Bob Steele. •INVADERS, THE (W) 5 reels (R) December, 1929. With Bob Steele. •LAST ROUNDUP, THE (W) ....5 reels (R) November. 1929. With Bob Custer. •LAW OF THE PLAINS (W) 5 reels (R) November. 1929. With Tom Tyler. •LONE HORSEMAN. THE (W) 5 reels (R) December. 1929. With Tom Tyler. •MAN FROM NEVADA THE (W) 5 reels (R) November. 1929. With Tom Tyler. •MAN FROM NOWHERE. THE (W) 5 reels (R) Aorll. 1930. With Bob Steele. "NEATH WESTERN SKIES (W) 5 reels (R) January. 1930. With Tom Tyler. •OKLAHOMA KID. THE (W) _...5 reels (R) January. 1930. With Bob Custer. •O'MALLEY RIDES ALONE (W) 5 reels (R) March. 1930. With Bob Custer. •OVERLAND BOUND (W-AT) _ 5200 With Leo Maloney, Jack Perrin, Allene Ray. Wally Wales. •PARTING OF THE TRAILS (W) ....5 reels (It) December, 1929. With Bob Custer. •PHANTOM RIDER, THE (W). _ 5 reels (R) December. 1929. With Tom Tyler. •PIONEERS OF THE WEST (W) 5 reels (R) February. 1930. With Tom Tyler. •PRINCE OF HEARTS. THE (D)... 5 reels THEME: A society drama. •RIDERS OF THE RIO GRANDE (W)..5 reels (R) December. 1929. With Bob Custer. •RIDERS OF THE STORM (W) 5 reels (R) November, 1929. With Yakima Canutt. •TEXAS COWBOY. A (W) _ 5 reels (R) February. 1930. With Bob Steele. •THREE OUTCASTS (W) 5 reels (R) September, 1929. With Yakima Canutt. TWO O'CLOCK IN THE MORNING (My-AT) 7 reels With Edith Roberts. Noah Beery, Margaret Livingston. ♦UNKNOWN RIDER, THE (W) 5 reels (R) September. 1929. With Fred Church. •WESTERN HONOR (W) _ 5 reels (R) Mav. 1930. With Bob Steele. •WESTERN METHODS (W) _ 5 reels (R) December. 1929. With Fred Church. Talking Picture Epics Silent Sound ACROSS THE WORLD WITH MR. AND MRS. MARTIN JOHNSON (Trav-PT, M)..„ 8208 (R) September 1, 1930. Sound on film. THEME: Mr. and Mrs. Martin Johnson and three boy scouts who visited them in Africa. Cannibals. animals, and natives of various countries. An authen- tic adventure picture. •AROUND THE WORLD VIA GRAF ZEPPELIN (Trav-ME) 4950 (R) February. 1930. Sound on disc and film. THEME: The historical trip of the Graf with the Hearst cameraman aboard. BREAKUP, THE (Trav-ME) _ .4900 (R) May 15. 1930. Sound on film. THEME: Captain Jack Robertson and dog. Skooter. in an Alaskan adventure picture. HUNTING TIGERS IN INDIA (Trav-PT, M) ..._ _ 8020 (R) January 1. 1930. Sound on disc and film. THEME: Commander G. M. Dyott and animals and natives of India in an authentic adventure film. LOST GODS (Trav-PT, M) ...._ 6000 Sound on film. (NP) July 12. 1930. THEME: Count Khun De Prorok and natives In a romance of archeology in the Carthaginian district. •SOUTH SEAS (Trav-PT, M)..._ .._ 5890 (R) September 1. 1930. Sound on film. THEME: Mr. and Mrs. Gifford Pinchot and their son, Giffy, in an informal account of their cruise. WILD MEN OF KALIHARI (Trav-PT, M) 5300 (R) May 15. 1930. Sound on film. THEME: Dr. Ernest Cadle and natives and animals of the Kalihari desert In an authentic adventure film. Tiffany Productions Silent Sound •BORDER ROMANCE (W-AT, S) 5974 (R) May 18. 1930. With Armida. Don Terry. Mar- jorie Kane. Victor Potel, Wesley Barry, Nita Marfan. Frank Glendon, Hary von Meter, William Costello. THEME: American horse traders rescue beautiful girl from Mexican bandits. •HIGH T R E ASON (D-AT) ..._ _ _ 8263 Sound on disc and film. With Benlta Hume. Basil Gill. Jameson Thomas, Humberston Wright. THEME: Spectacular forecast of love and life In 1940. •HOT CURVES (C-AT) - _ 7893 (R) June 1, 1930. With Benny Rubin, Rex Lease, Alice Day, Pert Kelton, Paul Hurst, John Ince, Mary Carr. THEME: World series baseball and a love affair. •JOURNEY'S END (D-AT) _ 11455 (R) About April 1, 1930. (NP) April 19. 1930. With Colin Clive. Ian Maclaren, Anthony Bushell, David Manners, Billy Bevan, Charles Gerrard, Robert A'Dair, Thomas Whitely, Jack Pitcairn, Warner Klinger. THEME: R. C. Sheriff's world famed play of the war. •LOST ZEPPELIN, THE (D-AT) _ _ 6882 (R) December 20, 1929. Sound on disc and film. (TOS) February 13, 1930. With Conway Tearle. Virginia Valli, Ricardo Cortez. THEME: A Zeppelin lost in the antarctic, and a man's sacrifice. •MAMBA (D-AT) 7014 (R) March 10. 1930. (NP) March 22. 1930. Sound on disc. All Technicolor. With Jean Hersholt. Eleanor Boardman. Ralph Forbes. THEME: The revolt of South African natives against a bestial plantation owner. •MEDICINE MAN. THE (CD-AT) _ 6211 (R) June 15, 1930. With Jack Benny, Betty Bronson. Eva Novak, Billy Butts, Georgie Stone, Tom Dugan, Will Walling. E. A. Warren. THEME: Elliott Lester's stage play. The conquests of a medicine show proprietor with small town belles. •MID ST REAM (D-PT) 7472 (R) July 29, 1930. Sound on film. With Ricardo Cortez, Claire Windsor, Montagu Love, Helen Jerome Eddy. Larry Kent. THEME: Society drama on the order of "Faust." •PAI NTED FACES (CD-AT) _ 6836 (R) November 20. 1929. Sound on diso and film. With Joe E. Brown. Helen Foster. Barton Hepburn. Dorothy Gulliver, Lester Cole, Rihcard Tucker. THEME: A story of the love of a circus clown for his ward. •PARTY GIRL (D-AT) 7401 (R) January 1. 1930. Sound on disc and film. (NP) January 11, 1930. With Douglas Fairbanks. Jr., Jeanette Loff, Judith Barrie, John St. Polis, Luclen Prival, Marie Prevost. THEME: An expose of the "party girl" racket PEACOCK ALLEY (D-AT) 6060 (R) January 10, 1930. Sound on film. With Mae Murray. George Barraud. Jason Robards, Richard Tucker. THEME. A society drama. SUNNY SKIES (CD-AT) _.._ 6994 (R) May 12. 1930. With Benny Rubin. Marceline Day. Rex Lease. Marjorie Kane, Wesley Barry, Greta Qranstedt. THEME: A college musical. •SWELLHEAD (CD-AT) _ ...,6213 (R) March 24. 1930. with James Gleason. Johnnie Walker. Marion Schilling, Paul Hurst. THEME: A swell headed prize fighter who forgets the friends of his poorer days after attaining the heights — and his awakening. October 18, 1930 EXHIBITORS HERALD-WORLD 11 •TROOPERS THREE (D-AT) 7239 (R) February 15. 1930. Sound on film. (NP) Feb- ruary 22. lt>30. With Rex Lease, Dorothy Gulliver, Slim Summerville, Roscoe Kams. THEME: A story of the U. S. Cavalry. •UNDER MONTANA SKIES (CD-AT, S) _ With Kenneth Harlan, Slim Summerville, Dorothy Gulliver. Nita Martan. Christian Frank, Harry Todd, Ethel Wales, Lafe McKee. THEME: A comedy drama of a cowboy troupe meet- ing with a troupe of stranded actors in the West. •WOMAN TO WOMAN (D-AT) 6079 8065 (R) November 5, 1929. Sound on disc and film. (NP) November 23, 1929. With Betty Compson, George Barraud, Juliette Compton. UFA (Dialog in English) Silent •BLUE ANGEL, THE (D-AT. S).. Sound Sound on disc and film. With Emil Jannings, Mar- lene Dietrich, Rosa Valetti, Hans Albers. Kurt Gerron, Karl Huszar-Puffy. Beinhold Bernt. Rolf Mueller. Rolant Varno, Karl Ba Ilia us, Hans Roth, Gerhard Bienert, Robert Klein-Loerk, Wilhelm Diegelmann. Use Fuerstenberg. Eduard von Winterstein. THEME: An elderly professor, while trying to save his pupils from the wiles of an entertainer in a waterfront saloon, is enmeshed by her, becomes her companion and they wed. He is barred from the faculty and compelled to be a clown in the girl's troupe. Returning to be billed as clown and former professor in his home town is too much for the old man — he goes insane, runs amuck, then slinks back to the schoolroom and dies at his desk. •HEART'S MELODY (D-AT, S) __ Sound on disc and film. With Willy Fritsch. Dita Parlo, Goery Mali. Marca Simon, Annie Mewes, Laslo Dezsoeffy. Jlka Gruening, Jul! Ligetti. THEME: An attempt at suicide brings a renewed romance between an Hungarian soldier and his sweet- heart, who had been forced to submit to improprie- ties by an avaricious landlady. •IMMORTAL VAGABOND (D-AT, S)..._ Sound on disc and film. With Liane Haid, Gustav Froehlich. H. A. Schlettow. Karl Gerhardt. THEME: A young composer, absenting himself from his home village in order to arrange for the produc- tion of his new operetta, loses the girl of his heart to another man. Unveiling of a monument to his memory brings the two together again, the girl now widowed, and they wander forth — the Immortal vaga- bonds. •LAST COMPANY, THE (D-AT. S) _ Sound on disc and film. With Conrad Veidt, Karin Evans. Erwin Kaiser, Else Heller, Maria Petersen, Heinrich Gretler, Paul Henckels, Ferdinand Asper. Martin Herzberg, Werner Schott. Dr. Ph. Manning, W. Hiller, Ferdinand Hart. Alex. Granach, Gustav Puettjer, Alb. Karchow, Horst von Harbou. THEME: A tragedy of the Napoleonic wars of 1813. Captain of gallant thirteen surviving men makes mill his fort, miller's daughter falls in love with him and refuses to quit the mill. Outnumbered by the enemy, thirteen, the captain and the girl are killed. •LOVE WALTZ (CD) Sound on disc and film. With Lillian Harvey. John Batten, George Alexander. Lillian Mowrer, Gertrude de Lalsky, Ludwig Diehl, Hans Junkerman, Victor Schwannecke. Karl Ettlinger. THEME: The story of the scion of a wealthy Ameri- can automobile manufacturer who, tiring of home life, becomes valet to a duke, and marries the duke's Sweetheart, a princess. MELODY OF HEARTS (D-AT) _ _ 8061 (R) August 29. 1930. With Dita Parlo. Willy Fritsch, Geroe Maly, Marosa Simon. Janoes Koer- mendy, Juliska D. Ligeti, Anni Meves, Ilka Gruen- ing. Laszlo Dezsoeffy. THEME: This is Ufa's first bi-lingual picture, hav- ing been produced both in German and English. It is the story of a country girl who is led astray by a mercenary landlady. •WHEN YOU GIVE YOUR HEART AWAY (CD-AT) Sound on disc and film. With Lillian Harvev. Igo Sym, Harry Halm, Alexander Sascha. Karl Platen. Valeria Blanka. Rudolf Blebrach. Wolfgang Kuhle. Fritz Schmuck. THEME: The story of a little orphan who, as a stowaway on a freighter, finds love and happiness In her marriage to the boat's captain. •WHITE DEVIL (D-PT, S)... __ Sound on diso and film. With Ivan Mosjukln. Lil Dagover. Betty Amann. Fritz Albert!. Geore Seroff. A. Chakatouny, Harry Hardt, Alexander Mursky. Ken- neth Rive, Hugo Doeblin, Alexei Bondireff, Lydia Potechina, Henry Bender, R. Biebrach, Bobby Burns. THEME: A story of a leader of a rebellious band in the Caucasian mountains, his conflict with the Czar of Russia and his troops, prompted by the des- perado's marriage to the Czar's favorite dancing girl, and the eventual mortal wounding of the leader. •HUNGARIAN RHAPSODY (D-AT. S) 6137 6165 Distributed by Paramount-Publix. Sound on disc. With Willy Fritsch. Lil Dasover, Dita Parlo, Fritz Greiner. Gisella Bathory. Erich Kaiser- Tietz, Leo- pold Kramer. THEME: The vicissitudes of a romance between a peasant girl and a count, who is a gay young officer of the Honved Hussars. United Artists Silent Sound ABRAHAM LINCOLN (D-AT) 8704 (R) September 8, 1930. (NP1 August 30. 1930. Produced by David Wark Griffith. With Walter Huston, Una Merkel, Hobart Bosworth. Kay Ham- mond. Lucille La Verne, Ian Keith. Helen Freeman, "W. L. Thome, Frank Campeau, Otto Hoffman. E. Alyn Warren, Charles Crockett. Henry B. Walthall, Helen Ware, Jason Robards. Russell Simpson, Gor- don Thorpe. Oscar Apfel. Fred Warren. Edgar Deer- ing. Cameron Prudhomme, James Bradbury, Jr. THEME: Episodes from the life of the great martvred President. •BAD ONE, THE (CD-AT) _ 6673 (R) May 3. 1930. Sound on film. With Dolores Del Rio, Edmund Lowe, Ullrich Haupt. Don Alva- rado. George Fawcett. BAT WH ISPERS. TH E _ (R) November 15. 1930. With Chester Morris. BE YOURSELF (CD-AT. S)..._ _ 5977 (R) February 8. 1930. (NP) March 15, 1930. Sound on fllm. With Fannie Brice, Harry Green, "Rnhprt Armstrong. Gertrude Astor. CONDEMNED (D-AT) __ 7448 (R) December 7. 1929. With Ronald Colman. Ann Harding. Louis Wolheim, Dudley Digges. DU BARRY, WOMAN OF PASSION (D-AT) 8295 (R) October 11. 1930. With Norma Talmadge. Conrad Nagel. William Farnum, Ullrich Haupt, Hobart Bosworth EYES OF THE WORLD (Mel-AT) 7272 (R) August 30, 1930. (NP) August 23. 1930. With Una Merltel, Nance O'Neil, John Holland, Fern Andra. Hugh Huntley. Frederio Burt. Brandon Hurst, William Jeffrey, Myra Hubert, Florence Roberts, Eulalle Jensen. THEME: A Harold Bell Wright story. HELL HARBOR (D - AT) _ 8354 (R) March 2. 1930. (NP) March 15. 1930. Sound on fllm. With Lupe Velez, Jean Hersholt. John Hol- land, A. St. John. HELL'S ANGELS (D-AT) _ _ _ (NP) May 31. 1930. With Ben Lyon. James Hall, Jean Harlow, Jane Winton, John Darrow. THEME: The airman and his part in the world war. K I K I (R) November 29, 1930. With Mary Pickford, Reg- inald Dennv. LOCKED DOOR, THE (D-AT) 6844 (R) November 16, 1929. With Barbara Stanwyck, Rod LaRocque. William Boyd, Betty Bronson. LOTTERY BRIDE (MC) _ (R) September 6. 1930. With Jeanette MacDonald. John Garrick, Joe E. Brown. Joseph Macauley. Robert Chisholm, ZaSu Pitts, Carroll Nye. LUMMOX (D-AT) 7533 (R) January 18, 1930. With Winifred Westover. Dorothy Janis. Lydia Titus. Ida Darling. Ben Lyon, Myrta Bonillas, Cosmo Kvrle Bellew, Anita Bellew, Robert Ullman. Clara Langsner, William Collier. Jr., Edna Murphy. Troben Meyer, Fan Bourke, Myrtle Stedman, Danny O'Shea, William Bakewell, Sidney Franklin. THEME: From Fannie Hurst's story of a hired girl who manages to combat her sordid surroundings by a series of self-sacrificing deeds, all of which are misconstrued. NEW YORK NIGHTS (D-AT) _ 7447 (R) December 28. 1929. With Norma Talmadge. Gil- bert Roland. John Wray, Lilyan Tashman. ONE ROMANTIC NIGHT (CD-AT)... 6592 (R) April 12. 1930. (NP) April 5. 1930. Sound on fllm. With Lillian Gish. Conrad Nagel, Rod La Rocque, Marie Dressier, O. P. Heggie. THEME: This formerly was "The Swan." PUTTIN' ON THE RITZ (MC) _ 7883 (B) March 1. 1030. Sound on fllm. (NP) Febru- ary 22, 1930. With Harry Richman, Joan Bennett, James Gleason, Lilyan Tashman. THEME: The story of a musical comedy and night club star who, with success, deserts his former com- panions and teammates, only to return to them when bad booze blinds him. RAFFLES (D-AT) 6509 (NP) July 26, 1930., With Ronald Colman, Kay Francis, Bramwell Fletcher, Francis Dade. David Torrence. Alison SMpworth, Frederick Kerr, John Rogers, Wilson Benge. Running time, 1 hour, 20 minutes. THEME: The experiences of Raffles, the Amateur Cracksman, who falls in love, and gives up the life of crime only to return to it to save a friend from prison. REACHING FOR THE MOON (MC) An Irving Berlin production. With Douglas Fair- banks and Bebe Daniels. SONS O' GUNS (MC) _ With Al Jolson. WHAT A WIDOW (CD-AT) 8128 (R) September 13. 1930. Sound on fllm. With Gloria Swanson, Owen Moore, Lew Cody, Margaret Liv- ingston. WHOOPEE (MC) 8393 (R) September 27, 1930. (NP) September 20. 1930. With Eddie Cantor, Eleanor Hunt. Paul Gregory, John Rutherford, Ethel Shutts, Spencer Charters, Chief Caupolican. Albert Hackett, Will H. Philbrick. Walter Law. Marilyn Morgan. THEME: The story of a nervous, egocentric hypo- chondriac who: elopes with the daughter of a wealthy rancher. Universal Silent Disc Film •ALL QUIET ON THE WESTERN FRONT (D-AT) 12423 (R) Sept. 1, 1930. (NP) May 10. 1930. With Louis Wolheim, Lewis Ayers. John Wray, Slim Summerville. Russell Gleason. William Bakewell, Walter Brown Rogers, Ben Aexander, Owen Davis, Jr.. Heinie Conk- lin. Bodil Rosing. Beryle Mercer. Marion Clayton. Edwin Maxwell. Bertha Mann. Arnold Lucy. Joan Marsh. Tola D'Avril, Poupee Andriot. THEME: An epio of the world war, showing Its effects on the younger generation drawn in before thev had actually grown to manhood. •BEAUTY AND BULLETS (W) - -...4277 (R) December 16. 1929. With Ted Wells. Duane Thompson, Jack Kennedy, Wilbur Mack. THEME: Girl finds brother member of gang of rob- bers which has robbed stage coach. •BORN TO THE SADDLE (W-ME) 4126 (R) March 10, 1930. With Ted Wells, Duane Thomp- son, Leo White, Merrill McCormick, Byron Douglas, Nelson McDowell. THEME: An eastern millionaire and his daughter are rescued from outlaws by a wealthy Chicago broker posing as a cowboy. •BURNING THE WIND (W-AT) 5202 (R) February 10, 1930. With Hoot Gibson. Cessare Gravine. Virginia Brown Faire. Boris Karloff, Robert Holmes. THEME: The story of a son who returns from school in the east and saves his father's homestead from being usurped by land robbers. •CAPTAIN OF THE GUARD (MC) 5913 7513 7519 (R) April 20, 1930. (NP) March 29, 1930. With Laura La Flante. John Boles. Sam de Grasse, James Marcus, Lionel Belmore, Stuart Holmes, Evelyn Hall, Claude Fleming, Murdock MacQuarrie, Richard Cramer. Harry Burkhardt, George Hackathorne. DeWitt Jennings. THEME: The love story of Rouget de l'Hse. com- poser of the 'Marsellaise" song, and Marie Marnay, tie "torch of the revolutionists." •CLIMAX. THE (D-AT) 5013 5974 5846 (R) January 26, 1930. With Jean Hersholt. Kathryn Crawford. Henry Armetti, LeRoy Mason. John Rein- hardt, William Wnrthington, George Gillespie, Ervln Renard. Jean Bordet. •COHENS AND KELLYS IN ATLANTIC CITY (F-AT) 7752 7400 (R) March 17. 1930. With George Sidney, Mack Swain. Vera Gordon. Kate Price. Cornelius Keefe. Nora Lane, Virginia Sale. Tom Kennedy. THEME: Bathing suit manufacturers and a beauty contest, in which a $25,000 prize rehabilitates busi- ness. •COHENS AND KELLYS IN SCOTLAND (F-AT) 6584 7600 7600 (R) March 17. 1930. (NP) March 15, 1930. With George Sidney, Charlie Murray, Vera Gordon, Kate Price, E. J. Ratcliffe. William Colvin, Lloyd Wnitlock. •COURTIN' WILD CATS (WCD-AT) 5142 5226 5118 (R) December 22, 1929. With Hoot Gibson, Eugenia Gilbert, Harry Todd, Jos. Girard, Monte Montague, John Oscar, Jim Corey, James Earley, Pete Morrison. Joe Bonomo. THEME: Story of a boy who is supposed to be 111, sent to Join a circus by his father. There he meets a wildcat, (the heroine) and finally subdues her. •CZAR OF BROADWAY (D-AT) 7106 7314 (R) May 31, 1930. (NP) July 5, 1930. With John Wray, Betty Compson, John Harron. Claude Allister, King Baggot, Wilbur Mack, George Byron, Duke Lee. Henry Herbert. •DAMES AHOY (F-AT) 5271 5895 5773 (R) February 9, 1930. (NP) April 5. 1930. With Glenn Tiyon, Helen Wright, Otis Harlan, Eddie Gribbon, Gertrude Astor. THEME: Three gobs, a blonde and $500. •DEVIL'S PIT. THE (ME) _ 5597 5780 6642 (R) March 9. 1930. With entire cast made up of natives of Maori, New Zealand. THEME: Maori folk story. •EMBARRASSING MOMENTS (C-AT). .5521 5330 5230 (R) February 2, 1930. With Reginald Denny. Merna Kennedy. Otis Harlan, William Austin, Vir- vinia. Sale, Greta Granstedt, Mary Foy. THEME: Fictitious marriage finally results in real one. •EYES OF THE UNDERWORLD (W) _ 4208 (R) April 28. 1930. With Bill Cody. Sally Blane. THEME): Wealthy sportsman falls In love with pub- lisher's daughter, whose father is killed by gangsters. Gangsters capture girl and sportsman rescues her. •FIGHTING LEGION, THE (WCD-AT).,6937 6763 (R) April 6, 1930. With Ken Maynard, Dorothy Dwan. Harry Todd. Frank Rice, Tarzan the horse, Les Bates. •GRIT WINS (W-ME) _ 4596 (R) February 27, 1930. With Ted Wells, Kathleen Collins, Al Ferguson, Buck Connors, Nelson Mc- Dowell, Edwin Moulton. THEME: Oil is discovered, and things begin to hap- pen. •HELL'S HEROES (D-AT) 5836 6289 6141 (R) January 5. 1930. With Charles Bickford, Ray- mond Hatton, Fred Kohler. Fritzi Ridgeway. THEME: Three bandits and a baby girl. •HIDE OUT (C-AT) 5759 5297 (R) March 30, 1930. With James Murray. Kathryn Crawford, Carl Stockdale, Lee Moran, Edward Heam. Robert Elliott. •KING OF JAZZ (MC) 9100 (R) 1930. With Paul Whiteman, John Boles, Jeanette Loff, Laura La Plante. Glenn Tryon, Merna Kennedy. Kathryn Crawford, Otis Harlan, Slim Summerville. Stanley Smith, George Sidney, Charlie Murray, Billy Kent, Grace Hayes, Sisters G, Rhythm Boys, Brox Sisters, George Chiles. Jaques Carrier, Wynn Holcomb, Al Norman, Frank Leslie, Jeanie Lang, Charles Irwin, Paul Howard, Walter Brennan, Marian Statler, Don Rose, Tommy Atkins Sextet, Nell O'Day, Wilbur Hall, John Fulton, Russell Markert Dancers, Hollywood Beauties. LADY SURRENDERS. A (CD-AT) 8485 (R) October 6, 1930. (NP) September 27, 1930. With Conrad Nagel. Rose Holbart, Genevieve Tobin. Basil Rathbone, Edgar Norton, Carmel Myers, Franklin Pangborn, Vivian Oakland, Grace Cunard. THEME: The story of a man who unwittingly be- comes a bigamist when his wife, who had advised him from Paris that she was divorcing him, resorts to the woman's prerogative and changes her mind. LITTLE ACCIDENT (C-AT) 7897 (R) September 1, 1930. With Douglas Fairbanks. Jr., Anita Page, Roscoe Karns, Zasu Pitts, Sally Blane, Slim Summerville, Henry Armetta, Joan Marsh, Albert Gran. THEME: The story of a reconciliation between estranged husband and wife following the birth of a child. •LONESOME (CD-PT, ME) _..„ 6142 6461 (R) January 20, 1930. With Glenn Tryon, Barbara Kent. THEME: A fellow and girl who are Just working along without life meaning very much to them, and then — they fall in love. •LUCKY LARKIN (W-ME) 5779 5897 5979 (R) March 2, 1930. With Ken Maynard, Nora Lane. Tarzan the horse, James Farley, Harry Todd, Charle* Clary. •MISSISSIPPI GAMBLER (D-AT) 6825 5506 5384 (R) November 5. 1929. (NP) November 16. 1929. With Joseph Schildkraut, Joan Bennett, Carmelita Geraghty, Alec B. Francis, Otis Harlan, Billy Welch, Charles Moore, Gertrude Howard. THEME: River boats and a gambler who finds the girl of his dreams. •MOUNTED STRANGER (W-AT) 5554 5905 5984 (R) February 16. 1930. With Hoot Gibson. Louise Lorraine, Fancis Ford, Malcolm White, James Correy. THEME: Heroine is wounded in saving her lover from rival gang, but she finally recovers, and villain is slain. •MOUNTAIN JUSTICE (W-AT) 5804 6797 (R) May 30, 1930. With Ken Maynard. Kathryn Crawford, Otis Harlan, Paul Hurst, Les Bates. THEME: Ranch owner's son, aided by heroine, avenges his father's death. Cowboy songs and humor prominent in picture. •NIGHT RIDE (D-AT) 5278 5534 5429 (R) January 12, 1930. (NP) January 25, 1930. With Joseph Schildkraut. Barbara Kent, Edward G. Robin- son. George Ovey. Hal Price, Ralph Welles, Harry Stubbs, DeWitt Jennings. THEME: A newspaper reporter taken for a ride by gangsters, but he escapes, and gets commended by his chief for his story. •OUTSIDE THE LAW (D-AT) - 7095 (R) September 18, 1930. (NP) September 6. 1930. With Mary Nolan. Edward G. Robinson. Owen Moore, Edwin Sturgis, John George, Delmar Watson, DeWitt Jennings, Rockcliffe Fellowes, Frank Burke, Sydney Bracey. THEME: The story revolves around the robbery of a metropolitan bank by a crafty cracksman and the complications arising after his refusal to split with the leader of the underworld. •PARADE OF THE WEST (WC-AT) 5582 6906 6785 (R) January 19, 1930. With Ken Maynard, Gladys McConnell, Otis Harlan, Jackie Hanlon, Frank Rice. THEME: A wild west show, a horse named Man Killer, a villain, a hero and a girl. •PHANTOM OF THE OPERA (My-PT) 8479 (R) December 15. 1929. (NP) February 13. 1929. With Lon Chanfly, Mary Philbin. Norman Kerry, Arthur E. Carewe. Virginia Pearson, Snitz Edwards, 12 FILM BUYER SECTION October 18, 1930 Gibson Gowland, Bernard Siegel. Caesare Gravine. Edith Yorke. THEME: Mystery concerning a beautiful singer at I/Opera in Paris. •ROARING RANCH (W-AT) 5242 6094 6094 (K) April 27. 1930. With Hoot Gibson, Sally Eilers. Wheeler Oakman. Bobby Nelson. Frank Clark. Leo White. THEME: Hero foils villain's attempt to rob him of rich oil lands, after they set fire to his ranch build- ings. •SENOR AMERICANO (W-AT) 5412 6592 6450 (R) November 10, 1929. With Ken Maynard. Kathryn Crawford, J. P. McGowan. Gino Corrado, Tarzan the horse, Frank Beale. Frank Yaconnelli. THEME: Young American wins the heart of a Span- ish girl by saving her father from losing his ranch because of a crooked land dealer. •SHANGHAI LADY (CD-AT)..._ _ 5847 6043 5926 (R) November 17. 1929. (NP) December 7, 1929. With Mary Nolan, James Murray, Wheeler Oakman, Anders Randolph, Yola D'Avril. Mona Rico, Jimmie Leong. Irma Lowe, Lydia Yeamans Titus. THEME: Two people, a man and a girl who have strayed from the straight and narrow find love in spite of odds, which reforms them. ■SHANNONS OF BROADWAY (C-AT)....5653 6278 6155 (R) December 8. 1929. With James Gleason, Lucille Webster Gleason, Mary Philbin, James Breedon, Harry Tyler, Helen Mehrmann. Slim Summerville, Tom Ken- nedy, Walter Brennan, Alice Allen, Robert T. Haines. THEME: A Broadway musical comedy team buys an hotel In a little New England town, and after many tribulations, sell It for $25,000. •SKINNER STEPS OUT (AT) _ 6645 6652 6521 (R) December 4, 1929. With Glenn Tryon, Merna Kennedy, E. J. Ratcllffe. Burr Mcintosh. Lloyd Whltlock. Kathryn Kerrigan, Edna Marian. THEME: Skinner finally wins the position which he makes his wife believe he has. ^SONS OF THE SADDLE (W-AT) 6872 (R) August 3. 1930. With Ken Maynard, Doris Hill, Joe Girard, Francis Ford, Harry Todd. SPURS 5303 (R) July 20. 1930. With Hoot Gibson and Helen Wright. THEME: Conflict of two men for love of the same girl whose choice Is not made until the storm reveals it to her. STORM, THE (D-AT) _ 7203 (R) August IS. 1930. (NP) August 30. 1930. With Lupe Yelez, Paul Cavanagh. William Boyd, Alphonz Ethier. Ernie S. Adams. THEME: The story of two men and a girl ma- rooned by storms in a lonely cabin in the Northwest. •TRAILING TROUBLE (W-AT) 5336 5354 5198 (R) March 23, 1930. Hoot Gibson. Margaret Quinby. Pete Morrison. Olive Young, William McCall. THEME: Adventures of cowboy in city, where he saves Chinese girl from gang of ruffians and returns to ranch, where plot against him Is exposed. TRIGGER TRICKS (W-AT)..._ _... 5123 5461 (R) June 1. 1930. With Hoot Gibson, Sally Eilers Walter Perry. Max Asher. Monte Montague. •UNDERTOW (D-AT) _ 6233 5132 5025 (R) February 23, 1930. (NP) March 8, 1930. Mary Nolan. Robert Ellis, John Mack Brown. THEME: The wife of a lighthouse keeper thinks she wants to run away when her husband becomes blind, but she realizes at. the end that she was wrong. •WHAT MEN WANT (D-AT) 6041 (R) July 13. 1930. With Pauline Starke, Ben Lyon, Hallam Cooley, Robert Ellis, Barbara Kent, Car- melita Geraghty. THEME: Sister gives up the man she loves so that the younger sister may wed him. WHITE HELL OF P1TZ PALU (D-AT) 7549 (R) June 1. 1930. (NP) June 14. 1930. With Leni Riefenstahl. B. Spring. Ernst Peterson. •WHITE OUTLAW (WC-ME) _ .._ 4541 (R) May 25, 1930. Re-issue. Jack Hoxie, Marceline Day William Welsh. Duke Lee, Floyd Shackleford. Charlie Brinley. THEME: A cowboy befriends a wild horse, and breaks up a gang of horse rustlers. •YOUNG DESIRE (D-AT) 6110 6529 (R) June 15. 1930. With Mary Nolan. William Jan- ney, Mae Busch, Ralph Harrold, Claire McDowell, George Irving. THEME: Dancing girl in carnival show gives up marriage with college youth rather than ruin his career, and dies in spectacular leap from balloon, freeing the man she loves. Warner Brothers Silent Sound AVIATOR. THE (CD-AT) 6743 (NP) January 18. 1930. With Edward Everett Hor- ton. Patsy Ruth Miller, Armand Kaliz, Johnny Arthur. Lee Moran. Edward Martindel, Phillips Smal- ley. William Norton Ballev. BARBER JOHN'S BOY (CD-AT) (NP) October 4, 1930. Phillips Holmes. Lucille Powers. George Marion, Grant Mitchell. Dwiaht Frye, Barbara Weeks, Russell Simpson, Paul Nicholson, Otis Harlan. Robert Emmett O'Connor, Charles SeUon, James Neil. Johnny Larkin. THEME: The story of a sensitive boy and his stub- born refusal to accept his father, a prison barber, on the latter's pardon from the big house after 18 years. BIG BOY (MC) _ 6275 iber n. 1930. (NP) September 20. 1930. With Al Jolson. Claudia Dell, Louise Closser Hale. Lloyd Hughes. Eddie Phillips. J*w Harvey. Franklin John Harron, Tom Wilson, Carl White, Colin Beery. THEME: A I Jolson in the role of a lovable jockey. CAPTAIN THUNDER (CD-AT) Will, Victor Varconl, Fay Wray. Charles Judels, Natalie Moorhcad, Don Alvarado, Robert Elliott. Bert Campcau, John St. Polis. Robert THEME: The exploits of a Robin Hood who breaks nd feminin hearl ■ COURAGE (D-AT) _ 6639 (NP) May 31. 1030. With Belle Bennett, Marian Nixon. Richard Tucker. Leon Janney. THEME: A drama of mother love and the struggle of a woman whose children are taken from her. DANCING SWEETIES (CD-AT) .... 5656 1930. WHh Grant Withers, Sue Carol, Edna Murphy, Kate Prl™. THEME: Romance revolving around a dancing con- test. •DISRAELI (D-AT) 8044 r 1. 1020. (NP) December 14, 1929. With Oeorp< Arllas, Joan Bennett, Anthony Bush- nell, D Tin. mi,: 11 ■ riral drama of the lire of the one- time prime minister of England and author. DIVORCE AMONG FRIENDS (D-AT) _ (R) October 25, 1930. With James Hall, Irene Delroy, Lew Cody, Natalie Moorhead, Edward Martindel, Margaret Seddon. THEME: Drama 15 minutes before the final edi- tion, while New York is asleep, with the newspaper the clearing house for the triumphs and tragedies of the world. DOORWAY TO HELL (D-AT) (R) October 4, 1930. With Lewis Ayres, Charles Judels, Dorothy Mathews, Leon Janney, James Cagney. •DUMBBELLS IN ERMINE (CD-AT) _...5200 (R) May 10, 1930. With Robert Armstrong, Barbara Kent, Beryl Mercer, James Gleason, Clayde Gilling- water, Julia Swayne Gordon, Arthur Hoyt, Mary Foy. THEME: Comedy-drama adapted from the stage play, "Weak Sisters." by Lynn Starling. "EVIDENCE (D-PT) __ 7152 (NP) October 26, 1929. With Pauline Frederick, Lowell Sherman, Conway Tearle. THEME: A lawyer believes the evidence against his wife instead of believing her. •GENERAL CRACK (D-AT) .......9809 (R) January 25, 1930. With John Barrymoe. GOLDEN DAWN (MC) _ •••- 7447 (R) June 14, 1030. With Walter Woolf, Vivienne Segal. Noah Beery, Alice Gentle. Lupino Lane, Marion Byron, Lee Moran, Nigel de Brulier, Otto Matieson, Dick Henderson, Nina Quartero, Sojin, .Tulanne Johnston. Nick de Ruix, Edward Martin- del^ All technicolor. THEME: A light story with an African background. •GREEN GODDESS. THE (Mel-AT) 6653 (R) March 8, 1930. (NP) February 22, 1930. With George Arliss. Alice Joyce. H B. Warner, Ralph Forbes, David Tearle, Betty Boyd, Reginald Sheffield. Nigel de Brulier, Ivan Simpson. THEME : A suave and graceful Indian rajah plots a charming end for three English travelers in a plane crash — death for one, tortures for the second, and life in his castle with him for the third — a woman. From William Archer's stage play. •HOLD EVERYTHING (MC) _ ...7513 (R) May 1. 1930. (NP) March 29, 1930. May 3, 1930. With Winnie Lightner and Joe E. Brown, Sally O'Neil, Dorothy Revier, Georger Carpentier, Bert Roach, Edmund Breese. THEME: All-Technicolor production from the musi- cal comedy of the same name, with additional musio by Henderson and Brown. •IS EVERYBODY HAPPY? (D-AT, M)..._ 7371 (NP) December 21, 1929. Ted Lewis and his band. Also Ann Pennington and her dances. LIFE OF THE PARTY, THE (C-AT) _ _ Technicolor. (R) October 11. 1930. With Winnie Lightner, Irene Delroy. Jack Whiting, Charles But- terworth, Charles Judels. THEME: Two girls decide to go in for professional gold digging. •MAMMY (CD-AT) „ 7570 (R) May 31. 1930. (NP) April 6. 1930. With Al Jolson, Louise Dresser, Lois Moran. Lowell Sherman, Hobart Bosworth, Tully Marshall, Mitchell Lewis. THEME. Tale of a minstrel troupe and Its end man, from the story by Irving Berlin. Songs also by Berlin. •MAN FROM BLANKLEY'S, THE (F-AT) 6167 (R) December 15, 1929. With Fannie Brice, Guinn Williams, Andre de Seeurola, Ann Brody, Richard Tucker. Billy Sealy, Edna Murphy. Arthur Hoyt. THEME: Drawing room farce based on the play by F. Anstey. MATRIMONIAL BED. THE (C-AT) _ _ 6242 (R) August 2. 1930. (NP) August 30. 1930. With Lilyan Tashman. Florence Eldridge. James Gleason, Beryl Meroer, Frank Fay, Marion Byron. Vivian Oakland, Arthur Edmund Carewe. James Bradbury. THEME: The story of an amnesia victim, and the comical situations developing. MAYBE IT'S LOVE (CD-AT) _ (R) September 20, 1930. With Joan Bennett. Joe E. Brown, James Hall, and All-Amerlcan Football Team. THEME: Girl, to save her father's position as col- lege president, flirts with eleven girdiron stars, and brings them to a jerkwater college town, with sensa- tional results. MOBY DICK (D-AT) _ 7220 (R) September 20. 1930. (NP) August 23. 1930. With John Barrymore, Joan Bennett, Lloyd Hughes. May Boley, Walter Long, Tom O'Brien Nigel, de Brulier, Nobel Johnson, William Walling, Virginia Sale, Jack Curtis, John Ince. THEME: It is the story of a man who, revenge- ful because of the loss of a leg in a whaling expedi- tion, sets to capture Moby Dick, the great white whale responsible for his loss. "MY MAN (CD-AT) _ 6136 9247 (R) December 15, 1929. With Fannie Brice. Guinn Williams, Andre de Segurola, Ann Brody, Richard Tucker, Billy Sealy. Edna Murphy, Arthur Hoyt. THEME: "Big Boy" is just a demonstrator but Fannie's big sister steals her from him anyway. When Fannie gets her big chance to sing in a show. "Big Boy" realizes his mistake as Fanny sings "My Man" to him. •NOAH'S ARK (D-PT. ME) _... 7752 9478 With Dolores Costello. George O'Brien, Noah Beery, Louise Fazenda, Guinn Williams, Paul McAllister, Anders Randolf, Nigel de Brulier, Armand Kaliz. Myrna Loy. William Mong, Malcolm White. THEME: The Flood and the Ark, paralleled with the story of modern life heading into the World War. OFFICE WIFE, THE (D-AT) _ 5220 (R) August 23, 1930. With Dorothy Mackaill and Lewis Stone. THEME: The problem that confronts a man devoted to his private secretary and not realizing he is in love. OH. SAILOR BEHAVE! (C-AT) 5850 (R) August 16. 1930. With Olsen & Johnson, Irene Delroy, Charles King, Lowell Sherman, Lotti Loder, Vivien Oakland. THEME: Escapades of two American sailors In Naples. OLD ENGLISH (D-AT) 7926 (R) September 27, 1930. (NP) August 30, 1930. With George Arliss, Leon Janney, Doris Lloyd, Betty Lawford, Tvan Simpson. Harrington Reynolds, Reg- inald Sheffield, Murray Kennell. Ethel Griffles, Henri- etta Goodwin. THEME: A grand old sinner gets Into difficulties and debt. OUTWARD BOUND (D-AT) 7568 (NP) September 27. 1930. With Leslie Howard. Douglas Fairbanks, Jr., Helen Chandler. Beryl Mer- cer, Alec V,. Francis. Alison Skipworth, Lyonel Watts, Montagu Love, Dudley Digges. THEME: The story of a group of persons on a boat hound for no one knows where. Because of the unusual circumstances one of the men investigates and discovers all are dead and bound for "the other world." PENNY ARCADE (Mel-AT) (Temporary Title) (R) September 6, 1930. With Grant Withers, Evalyn Knapp. James Cagney, Joan Blondell. THEME: Weak-willed lad. Influenced by liquor, let* himself In for underworld career ending in a killing. •RECAPTURED LOVE (D-AT) _ 5993 (R) June 14. 1930. With Belle Bennett, John Halli- day. Junior Durkin. THEME: Drama of modern marriage with a novel triangle twist. RIVER'S END (D-AT) (R) November 8. 1930. (NP) September 27. 1930. With Charles Bickford, Evelyn Knapp', J. Farrell MacDonald. SaZu Pitts. Walter MoGrail, David Tor- rence. Junior Coughlin, Tom Santschi. SACRED FLAME, THE (D-PT, ME) 6015 (R) November 30. 1929. With Pauline Frederick. THEME: She loves one of two brothers, and when he's crippled and urges her to go about with the other she comes to love him instead. The cripple's death casts suspicion upon them, but the mother ex- plains she innocently was the cause. •SAP, TH E (CD-AT)...- _ 7310 (R) November 9, 1929. With Edward Everett Horton, Patsy Ruth Miller, Franklin Pangbom, Edna Murphy, Alan Hale. Russell Simpson. Louise Carver, Jerry Mandy. THEME: When the struggling inventor finds that his brother-in-law has embezzled from the bank of which he is a clerk, and that the cashier has done ditto, the inventor frames a fake holdup, gets his share, succeeds in speculations, and buys out the bank. •SECOND FLOOR MYSTERY. THE (My-AT) 5268 (R) April 26. With Grant Withers, Loretta Young, H. B. Warner. Claire McDowell, Sidney Bracy. Craufurd Kent. THEME: Mystery-drama based on the novel, "The Agony Column," by Earl Derr Biggers. •SECOND CHOICE (D-AT) 6150 (R) January 4, 1930. With Dolores Costello. •SHE COULDN'T SAY NO (MC) 6413 (R) February 15, 1930. (NP) February 22, 1930. With Winnie Lightner, Chester Morris. Johnny Ar- thur. Sally Eilers. Tully Marshal- Louise Veavers. SINNERS HOLIDAY (Mel-AT) 5536 (R) October 11. 1930. With Grant Withers. Evalyn Knapp, James Cagney, Joan Blondell, Lucille La Verne. Noel Madison, Otto Hoffman Warren Hymer, Purnell B. Pratt. Ray Gallagher, Hank Mann. THEME: A story set against the background of an amusement park and picturing the lives of conees- sionnaires and centering about the machinations of an undercover beer racket. •SO LONG LETTY (D-AT) 5865 (R) November 16, 1929. (NP) January 11 and Feb- ruary 8, 1930. With Charlotte Greenwood, Bert Roach, Grant Withers. Claude Gillingwater, Patsy Ruth Miller. Helen Foster. Marlon Byron. SONG OF SONGS (MC) _.._ ||692 (R) December 28, 1929. With 77 stars, including John Barrymore. Monte Blue, Ted Lewis, Richard Barthelmess, Sally Blane, Irene Bordoni. Dolores Cos- tello, Frances Lee. Douglas Fairbanks. Jr., Frank Fay. Winnie Lightner, Nick Lucas. Jack Mulhall, Rin-Tin- Tin, Ben Turpin. Grant Withers. SONG OF THE WEST (0) 7|85 (R) March 15. 1930. With John Boles. Vivienne Segal, Joe E. Brown. Edward Martindel, Harrv Grib- bon. Marie Wells. Sam Hardy. Marlon 'Byron, Rudolph Cameron. THEME: The story of a man. discharged from the army, who becomes an Indian scout, kills his enemy by accident, masquerades as a parson, marries a colonel's daughter becomes a gambler, goes to the dogs after estrangement from his wife and finally stages a comeback and is reinstated In the army. STEEL HIGHWAY, THE (D-AT) (NP) October 4. 1930. with Grant Withers, Regis Toomey. Mary Astor, James Cagnev, J. Farrell Mac- Donald. Joan Blondell, Lillian Worth, Walter Long, Fred Kohler. THEME: A powerful domestic drama with the climax a suicide leap from a train during a flood. SWEET KITTY BELLAIRS (CD-AT) 5772 (R) August 9. 1930. With Claudia Dell and Perry Askam. THEME: An over-flirtatious girl of Merry Old England over-reaches herself by coquetry. •THOSE WHO DANCE (Mel-AT) _ .. 6876 (R) April 19. With Monte Blue, Lila Lee, Betty Compson. William Boyd, DeWitt Jennings, William Janney. Wilfred Lucas. THEME: Underworld melodrama based on the story by George Klbbe Turner. THREE FACES EAST (D-AT) 6120 (R) July 26. 1930. With Constance Bennett and Eric von Stroheim. THEME: The European spy system against the background of the World war. •TIGER ROSE (D-AT) :. _ .... . 5509 (R) December 21, 1929. With Lupe Velez, Monte Blue. •UNDER A TEXAS MOON (F-AT, S) . 7498 (R) April 1. 1930. (NP) April 6. 1930. With Frank Fay, Raquel Torres, Myrna Loy, Noah Beery, Fred Kohler, Armida, Tully Marshall. THEME: Musical farce all in Technicolor, based on the story by Stewart Edward White. VIENNESE NIGHTS (O) 9007 (NP) May 24, 1930. With Alexander Gray. Vivienne Segal. Jean Hersholt, Bert Roach, Louise Fazenda, Walter Pidgeon, June Purcell, Alice Day, Milton Douglas. • W I DEO PEN (CD-AT) _ _ ...634 1 THEME: Comedy farce presenting complications in the life of a mild mannered bridegroom. Windsor Pictures HER UNBORN CHILD (D-AT) _ 8000 (R) December 26, 1929. With Adele Romson, Paul Clare, Pauline Drake, Doris Rankin. Frances Under- wood. THEME: A boy and a girl In love, forgetting every- thing else. Miscellaneous Silent Sound WHITE CARGO (D-AT) Produced by W. P. Film Company, Ltd., London. (NP) May 24, 1930. With Alexander Gray, Vivienne (R) February 21. 1930. (NP) July 12, 1930. With Leslie Faber. John Hamilton, Maurice Evans, Se- bastian Smith, Humberston Wright, Henri De Vrica. George Turner, Tom Hermore. Gypsy Rhouma. THEME: The struggle of white men to become ac- climatized »n the horrible oven which is West Africa. A forerunner of the South Sea stories. MM October 18, 1930 EXHIBITORS HERALD-WORLD 13 THE SHORT FEATURE Columbia Victor Gems (One Reel) AT A TALKIE STUDIO, Buddy Doyle, directed by Basil Smith, Released Aug. 14, 1929. PARLOR PEST, Boyce Combe, directed by Basil Smith. Re- leased Aug. 28. 1929. HARMONY CLUB, Geoffrey O'Hara, directed by Basil Smith. Released Sept. 11, 1929. LISTEN LADY, Grace LaEue, Halo Hamilton, directed by Basil Smith. Released Sept. 25. 1929. ON THE BOULEVARD, Sweet and McNaughton, directed by Basil Smith, Released Oct. 9, 1929. BOY WANTED, Joe Phillips, directed by Basil Smith. Re- leased Oct. 23. 1929. DAY OF A MAN OF AFFAIRS, A, Maurice Holland, directed by Basil Smith. Released Nov. 6. 1929. With Sound Silly Symphonies (One Reel) SKELETON DANCE. Released Aug. 29. 1929. EL TERRIBLE TORREADOR. Released Sept. 26. 1929. SPRINGTIME. HELL'S BELLS. Krazy Kat Kartoons (One Reel) RATSKIN. Released Aug. 15. 1929. CANNED MUSIC. Released Sept. 12. 1929. PORT WHINES. SOLE MATES. Educational Mack Sennett Talking Comedies LUNKHEAD, THE (1370). Harry Gribbon. Andy Clyde and Thelma Hill cooking a stew in a restaurant. Harry wants to marry Thelma, but she has other plans. She "frames" Harry in a manner that cures him of her for life. 1840 ft. Released Sept. 1, 1929. GOLFERS. THE (1371). Harry Gribbon. Andy Clyde and and Thelma Hill, Comedy as a matter of course. They all "play at" pasture pool, but Charlie Guest, well-known California pro, shows them how it should be done. 1874 ft. Released Sept. 22. 1929. HOLLYWOOD STAR, A (1372). Harry Gribbon, Andy Clyde and Marjorie Beebe. Satire on the old cowboy meller and the talking picture in which everything that could go wrong, does go wrong. 1790 ft. Released Oot. 13, 1929. BULLS AND BEARS (1378). Marjorie Beebe, Andy Clyde, Daphne Pollard. Daphne makes plenty in paper profits, but Andy's stock is potatoes — much more substantial. 1838 ft. Released March 2, 1930. HE TRUMPED HER ACE (1379.) Marjorie Beebe. Johnny Burke. Marjorie could stand a lot. but when Johnny trumped her ace, she sued him for divorce. The judge was the kibitzer who had misled Johnny. P. S. — Marge didn't get the divorce. 1895 ft. Released March 23. 1930. CLANCY AT THE BAT (1373). Harry Gribbon and Andy Clyde. Rolling the ball of fun on the diamond. As a batter. Harry poves to be slightly batty. 1954 ft. For rplpOQfi "Nov 1 1 fi2Q NEW HALF-BACK, THE (1374). Harry Gribbon and Andy Clyde. Football taken not too seriously. 2 reels. For ppipacg j^ov 24 1 fr29 UPPERCUTT O'BRl'EN (1375). Harry Gribbon, Andy Clyde, Marjorie Beebe. The two boys are opposing light pro- moters. 1601 feet. Release December -5, 1929. SCOTCH (1376). Billy Bevan and Andy Clyde co-featured. Both partake freely of the fluid that ages in the bathtub, and when they begin to "see things" they hastily leave the home of the honeymooners. much to the latter's delight. 1956 ft. For release January 19, 1930. SUGAR PLUM PAPA (1377). Andy Clyde, Harry Gribbon and Daphne Pollard. Daphne married the wealthy Andy so that she could marry off her sailor son to a princess. But the maid had "It." 1932 feet. Released Feb. 16. 1930. (TOS) Feb. 8. 1930. MATCH PLAY (789). Walter Hagen. Leo Diegel, Andy Clyde, Marjorie Beebe. Mack Sennett special, with Hagen and Diegel, two of world's golf champs, play golf that thrills, while Andy Clyde and Marjorie Beebe score heavily in laughs. 2002 ft. Released March 16, 1930. HONEYMOON ZEPPELIN (1380). Marjorie Beebe, Daphne Pollard, Nick Stuart. Nick makes a 1930 rescue, swinging from a hydroplane to a fast-moving blimp in order to save Marge from marrying a man she doesn't love. 1976 ft. Released Apil 13, 1930. RADIO KISSES (1381). Marjorie Beebe, George Duryea, Rita Carewe. Marge conducts an advice to the lovelorn service over the air. but she almost fails when she tries to get her man. 1891 ft. Released May 14. 1930. FAT WIVES FOR THIN (1382). Andy Clyde. Marjorie Beebe. George Barraud. Marge gains so much weight, she almost loses her husband, when hubby is intrigued by the charming slcnderness of another. 1980 ft. Re- leased May 25. 1930. CAMPUS CRUSHES (1383). Marjorie Beebe, Andy Clyde. Nick Stuart. Pop Martin disapproves of Marge's crush on Nick, but Nick proves he's worthy and pop consents to the match. 1929. Released June 15, 1930. THE CHUMPS (1384). Marjorie Beebe, Andy Clyde, Frank- lin Pangborn. Marge and Franklin are the victims of city slickers. The country Bumpkins decide to beat the racketeers at their own game — and succeed. 1888 ft. Released July 6, 1930. GOODBYE LEGS (1385). Andy Clyde. Daphne Pollard, Nick Stuart, Ann Christy. A breach of promise and a breach of contract suit caused by a long skirt. 1901 ft. Released July 27. 1930. HELEO TELEVISION (13S6). Andy CLvde. Ann Christy. Nick Stuart. Anticipating the complications and inter- esting developments resulting from the ultra-modern de- vice. 1844 ft. Released Aug. 17, 1930. AVERAGE HUSBAND (1387). Andy Clyde, Natalie Moore- head, Albert Conti, Pat O'Malley. Natalie loves her husband, but almost spoils it when she tries to im- prove him in order to impress her old flame. 1646 ft. Released Sept. 7, 1930. VACATION LOVES (1388). Andy Clyde, Betty Boyd, Patsy O'Leary, John Darrow. Andy is at that dangerous age when men make easy victims for designing women. He is saved from the siren by his own daughter. 1904 ft. Released Sept. 28, 1930. Coronet Talking Comedies Starring Edward Everett Horton GOOD MEDICINE (451). Edward Everett Horton as a patient-less doctor who gets a position in a hospital through Olive Tell. Enid Bennett plays the part of the wife. 1868 ft. Released Dec. 8. 1929. RIGHT BED, THE (448). Edward Everett Horton found a blonde. But his wife (Betty Boyd) was a brunette. 1523 ft. Released April 14, 1929. TRUSTING WIVES (449). Mixing love sonnets with marsh- mallow cake. Edward Everett Horton and Natalie Moor- head in a battle of wits. 1699 ft. Released June 23, 1929. PRINCE BABBY (450). A sili-hat burglar who came to steal, but stayed to conquer. 1615 ft. Released Sept. 15, 1929. Gayety Comedies JOHNNY'S WEEK END (2684). Johnny Hines. Adrienne Dore, Vernon Dent. Estelle Bradley. Reluctantly, Johnny accompanies his wife to the home of friends for a week end party, and immediately proceeds to get himself into compromising situations. 1653 ft. Released Sept. 14, 1930. Jack White Talking Comedies LOVERS' DELIGHT (1665). Johnny Arthur and Pauline Garon are a pair of the one-year-old lovebirds whose neighbors are 'cats." 1523 ft. Released June 30, 1929. LOOK OUT BELOW (1666). Raymond McKee is used by Thelma Todd to make her husband jealous and it develops into a whoopee party on skyscraper girders. 1614 ft. Released Aug. 18. 1929. HUNTING THE HUNTER (1667). Raymond McKee and Harold Goodwin. Their wives didn't mind their hunting wild animals, but they drew the line at wild women. 1506 ft Released Oct. 20, 1929. MADHOUSE. THE (1668). Eddie Lambert and Monty Collins. Everything, including the kitchen sink, mili- tates against a peaceful Sunday morning. 1643 ft. Re- leased Dec. 1, 1929. HOT AND HOW (2616). Co-featuring Phyllis Crane and Harold Goodwin. The younger generation makes whoopee, but changes the speed to slow motion when the older generation makes its appearance. 1528 ft. For release Jan. 12, 1930. OH DARLING (2617). Addle McPhall. Norman Peck. He was too bashful to make love to his wife, but he found it easy to say "darling" to another. 1565 ft. Re- leased Feb. 15. 1930. DAD KNOWS BEST (2618). Taylor Holmes, Helen Bolton. Dad promises to show son how to win his woman, and acquires one himself. 1840 ft. Released March 30. 1930. HAIL THE PRINCESS (2619). May Boley. Monty Collins, Alma Bennett. May puts on the ritz, and almost gets away with it, until Monty, her butler, queers it for her. 1575 ft. Released May 11, 1930. Lloyd Hamilton Talking Comedies HIS BIG MINUTE (1005). Lloyd Hamilton, a lad from the country, comes to Bloody Gulch and gets in wrong with a couple of bad men. 1805 ft. Released May 5, 1929. DON'T BE NERVOUS (1006). Lloyd Hamilton, who Is afraid of his own shadow, is mistaken for a gangster. Even the eangster's moll makes the mistake and makes violent love to him. 1718 ft. Released July 7, 1929. HIS BABY DAZE (1007). Hamilton is nursemaid to little Billy, who turns out to be circus midget, bent on a nefarious mission. 1751 ft. Released Aug. 18, 1929. PEACEFUL ALLEY (1008). Lloyd Hamilton tries to reform little Douglas Scott, who has "taking ways:" 1835 ft. Released Sept. 29, 1929. TOOT SWEET (1009). Lloyd likes Lena and she plays him for all he's got and then leaves him flat for her apache. 1802 ft. Released Nov. 10, 1929. GRASS SKIRTS (1010). Ruth Hiatt marries Lloyd, an In- valid, in the thought that his death will make her eligible for the Jolly Widow's club. Lloyd, however, gets well. 1667 ft. Released Dec. 22, 1929. CAMERA SHY (1349). Lloyd Hamilton, Ruth Hiatt. Lloyd has written a story for the screen which he thinks is better than Stella Dallas. And he thinks he can play the lead better than Barrymore. 1654 ft. Released Feb. 9 1930 POLISHED IVORY (1350). Lloyd Hamilton. Lloyd was engaged to deliver a piano which he did — but the in- strument was in parts. 1642 ft. Released March 16, 1930. FOLLOW THE SWALLOW (1351). Hamilton took the fam- ily to an amusement park and won the lucky number ticket for an auto, but his two-year-old thought it was something to eat. 1686 ft. Released April 27, 1930. GOOD MORNING, SHERIFF (1352). Hamilton is involun- tarily made sheriff of a tough burg, and unconsciously makes a hero of himself. 1735 ft. Released May 25, 1930. HONK YOUR HORN (1353). Lloyd Hamilton. Ruth Hiatt. Lloyd is a philanthropic soul and goes about causing damage to automobiles to help a struggling garage-owner. 1716 ft. Released June 29, 1930. Lyman H. Howe's Hodge Podge A FLYING TRIP (2736). One reel. Released Sept. 7, 1930. Ideal Comedies SI, SENOR (2704). Tom Patricola, Joe Phillips, Chiquita De Montez. Tom and Joe, quite accidentally. And themselves In Mexico where they are mistaken for a couple of Spanish caballeros. Before they can say "carramba" Tom is wedded to Chiquita — but he suffers no regrets, for she is both beautiful and rich. 1755 ft. Released Sept. 21. 1930. Lupino Lane Comedies SHIP MATES (2613). Lupino Lane is a goofy gob, and his fellow-sailors make the most of his sappiness. 1570 ft. Released June 2, 1929. BUYING A GUN (2612). Fun in a gun shop with the brothers Lupino (Wallace and Lupino Lane). 1531 ft Released July 14, 1929. FIRE PROOF (2614). Lupino Lane starts an opposition Are house, and his little four-year-old playmate tries to boost his business by starting fires. 1598 ft. Released Sept. PURELY CIRCUMSTANTIAL (2615). Lane Is a newlvwed against whose happiness circumstances seem to conspire 2 reels. Released Nov. 17, 1929. Mermaid Talking Comedies CRAZY NUT. THE (1436). Franklin Pangborn imagined he had every imaginable illness. When the doctor told him he would die, he promptly proceeded to get well. John 1. Murray and Vivien Oakland in the cast. 1480 ft Released June 2. 1929. TICKLISH BUSINESS (1437). Monty Collins and Vernon Dent are a couple of Tin Pan Alley guys, and women and |<™«s are their major troubles. 1843 ft. Released Aug. TALKIES, THE (1438). A funny idea of how a talking picture is made. Monty Collins and Vernon Dent are the goofy "sound experts." 1522 ft. Released Oct. 27. ROMANCE DE LUXE (1439). Monty Collins and Nancy Dover. Love and danger generously mixed. Thrills of the high and dizzy type. 1335 ft. Released Dec. 29, BIG JEWEL CASE, THE (1440). Eddie Lambert. Fred Kelsey, Anita Garvin. Eddie is a detective by profession, but a coward by nature. 1480 ft. Released Feb. 23. WESTERN KNIGHTS (1441>- Ed("e Lambert, Al St. John. Addie McPhail. Eddie suddenly bcomes a cowpuncher and outwits the villain. 1661 ft. Released April 20, PEACE AND HARMONY (1442). Eddie Lambert, Monty Col- lins. Addie McPhaiL A lovenest with four lovebirds tums into a battle field. 1660 ft. Released May 18. HOW'S MY BABY? (1443). Monty Collins. T. Rov Barnes Addie McPhail. The boys buy an institution which they are told, houses twenty beautiful blondes. When it's too late, they discover the blondes are infants. 1667 ft. Released June 22 1930 HIS ERROR (2096). T. Roy Barnes. Monty Collins. The firm of Barnes and Collins are bankrupt. Barnes schemes to marry Collins off to a rich spinster, declaring him- self in on the profits. The soheme goes haywire and Barnes finds himself wed to a poor old-maid, while Collins is espoused to a beautiful heiress. 1750 ft Released Sept. 14, 1930. Terry-Toons CAVIAR (1585). One reel. Released Feb. 23, 1930. PRETZELS (1586). One reel. Released March 9. 1930. SPANISH ONIONS (1587). One reel. Released March 23, 1930. INDIAN PUDDING (158). One reel. Released April 6. 1930. ROMAN PUNCH (1589). One reel. Released April 20. 1930. HOT TURKEY (1590). One reel. Released May 4, 1930 HAWAIIAN PINEAPPLE (1591). One reel. Released May 18, 1930. SWISS CHEESE, One reel. Released June 1, 1930. CODFISH BALLS. One reel. Released June 15. 1930. HUNGARIAN GOULASH. Released June 29. 1930. BULLY BEEF. One reel. Released July 13, 1930. KANGAROO STEAK. One reel. Released July 27. 1930. MONKEY MEAT (1597). One reel. Released Aug. 10. 1930. CHOP SUEY (2710). One reel. Released Aug. 24. 1930. FRENCH FRIED (2711). One reel. Released Sept. 7. 1930 DUTCH TREAT (2712). One reel. Released Sept. 21. 1930. Tuxedo Talking Comedies SOCIAL SINNERS (1880). A bug exterminator mingles in high society. Raymond McKee. Cissv Fitzgerald, Marion Byron. 1710 ft. Released Sept. 1, 1929. DON'T GET EXCITED (1881). Lloyd Ingraham sails for Hawaii to get away from an annoying guitar-strumming neighbor, only to And him occupying the adjoining cabin on the boat. Harold Goodwin. Addie McPhail and Estelle Bradley. 1444 ft. Released Nov. 10. 1929. DRUMMING IT IN (1882). Raymond McKee and Phillip Smalley work for Mr. Pirtle, the drum manufacturer. The boys visit their employers country estate, and almost wreck the place. 1600 ft. Released Jan. 26. 1930. TROUBLE FOR TWO (1883). Raymond McKee. Anita res- pects her husband of flirting, and decided to do the same. Both find themselves In the same party, with different partners, and then the real fun begins. 1527 ft. Released . BITTER FRIENDS (1884). Eddie Lambert, Addle McPhail. Edward Clark. Eddie and Edward are partners in busi- ness, but they might Just as well be competitors for all the teamwork they do. 1607 ft. Released April ST. 1930. FRENCH KISSES (1885). Monty Collins. Betty Boyd. Bobby Agnew. Bobby fits up a studio with a live model, canvas and butler, believing the girl he loves might be intrigued by an "artist." His purpose is almost de- feated when the model turns out to be a. vamp, and the butlGf * 'ake. 1684 ft. Released June 15. 1930. 14 FILM BUYER SECTION October 18, 1930 Vanity Comedies THE FRESHMAN'S GOAT (2690). Marian Shockley, Eay Cooke. A goat foolishly wanders into college the open- ing day. and the sophs fight hard to take it from the freshmen for their mascot. An auto race is to decide the fate of the goat. The race is fast and furious, with a freshman winning the laurels. P.S. He also got the girl. 17S9 ft. Keleased Sept. 7. 1930. FitzPatrick PEOPLE BORN IN SEPTEMBER: Horoscope, obtainable on disc and film. One reel. For release August 20. BARCELONA TO VALENCIA: Traveltalk. On disc only. One reel. Released August 26. LABOR DAY: Holiday short. Obtainable on film only. For release August 26. PEOPLE BORN IN OCTOBER: On film and disc. One reel. For release September 14. VALENCIA TO GRANADA: Traveltalk. On film and disc. One reel. For release September 21. COLUMBUS DAY: Holiday short. On disc only. One reeL For release on September 21. PEOPLE BORN IN NOVEMBER: Horoscope. On film and disc. One reel. For release October 3. GRANADA TO TOLEDO: Traveltalk. On film and disc. One reeL For releas" October 15. ARMISTICE DAY: Holiday short. On disc only. One reel. For release Oct. 15. THANKSGIVING DAY: Holiday short. On disc only. One reel. For release October 15. PEOPLE BORN IN DECEMBER: Horoscope. On film and disc. One reel. Released Oct. 2. CHRISTMAS AND NEW YEAR: Holiday short. Disc only. One reel. For release November 9. IN OLD MADRID: Traveltalk. Film and disc. One reel. For release November 15. PEOPLE BORN IN JANUARY: Horoscope. Film and disc. One reeL For realease December 1. Metro-Goldwyn-Mayer M G M Colortone Revue CLIMBING GOLDEN STAIRS (R-l). Released Aug. 3. 1929. MEXICANA (R-2). Released Aug. 31. 1929. DOLL SHOP. THE (R-4). Released Sept. 28. 1929. GENERAL. THE (R-4). Released Oct. 26. 1929. SHOOTING GALLERY. THE (R-5). Released Nov. 23. 1929. THE ROUNDERS (R-7). Released Jan. 18. 1930. KIDDIES REVUE (R-10). Released March 15, 1930. THE CLOCK SHOP (R-12). Released May 10, 1930. Charley Chase-Hal Roach Comedies STEPPING OUT (1847). Going out without wife to have a good time. Release November 2. LEAPING LOVE (1847). Charlie falls in love with both mother and daughter, hut marries cigarette girl. Release June 22. THE BIG SQUAWK (1710). In which bashful Charley wins his girl. Release Mav 25. SNAPPY SNEEZER (1729). Charlie has hay fever in this one. Release July 20. 1929. CRAZY FIGHT (1702). Charlie In a role as a dancer. Release September 7. 1929. REAL McCOY, THE. Charley Chase, Telma Todd, Edgar Kennedy. Charley being chased by a cop for speeding. Directed by Warren Doane. GREAT GOBS (1914). Release December 28. 1929. WHISPERING WHOOPEE (1907). Release March 8. 1930. ALL TEED UP (1895). Release. April 19. 1830. 50 MILLION HUSBANDS (1840). Release May 24, 1930. FAST WORK (1866). Release June 28. 1930. Laurel and Hardy Hal Roach Comedies BERTH MARKS (1S07). The life of two fellows sleeping in an upper berth in a speeding train. Release June 1. THEY GO BOOM (1.464). Hardv playing doctor in helping Laurel with his terrific cold. In which the bed goes boom. Release September 21. ANGORA LOVE (1884). Trvlng to hide a goat from the hardboiled landlord. Release December 14, 1929. MEN 0' WAR (1822). Two sailors go rowing into other people's boats. Release June 29, 1929. NIGHT OWLS. Stan Laurel and Oliver Hardy. The two boys volunteer to rob a house so a police officer can gain famp bv the arrest. Directed bv James Parrott. PERFECT DAY (1845). Laurel and Hardy going picknicking in an old flivver that causes a delav that never ends. Release August, 10, 1929. BACON GRABBERS (1862). Two detectives sent to bring bari; an unpaid radio that is owned by a hardboiled in- dividual. Release October 19. THE HOOSEGOW (1865). Release November 16. 1929. BLOTTO (2634). Release February 8. 1930. THE BRATS (1928). Release March 22, 1930. BELOW ZERO (1889). Release April 26, 1930. HAY WIRE. Release May 31. 1930. Harry Langdon Hal Roach Comedies SKY BOY (1881). Harrv landing on an iceberg with his rival boy friend. Release October 5. HOTTER THAN HOT (1705). Ham- and a beautiful blonde i in a building that's on fire. FIGHTING PARSON. THE. narry Langdon. Nancy Dover. Thdrna Torld. Eddie Dunn. Harry as a traveling min- ■ ri by Fred Gulol. SKIRT SHY (C-223). Released November 30. 1929. THE HEAD GUY (1S78). P.<-leasc January 11, 1930. THE BIG KICK (1827). Release March 29. 1930. THE SHRIMP (1738). Release May 3, 1930. THE KING (1787). Release June 14, 1930. Our Gang Hal Roach Comedies SATURDAY'S LESSON (1577). The Gang refuses to work until a den] "arcs them Into working. Release July 9. LAZY DAYS (1870i. The Gang helps Farina earn fifty bucks. Rclowa August 15. RAILROADIN' (1736). The Gang goes riding in a train with a crazy driver. Release June 15. SMALL TALK (2330). The Gang in an orphan home. Wheezer is adopted and the Gang go to visit him at his elaborate home. Release May 18. BOXING GLOVES (1603). The Gang runs a prize fight In which Joe Cobb and Chubby are the puglists. Release September 9, BOUNCING BABIES (1908). Wheezer getting rid of his baby brother, who gets all the attention in his home. Release October 12. CAT, DOG & CO. (1919). Release September 14. 1929. MOAN AND GROAN, INC. (1914). Release December 7. 1929 SHIVERING SHAKESPEARE (1870). Release January 25, 1930. THE FIRST SEVEN YEARS (1843). Release March 1, 1930. WHEN THE WIND BLOWS. Release April 5. 1930. BEAR SHOOTERS (18S1). Release May 17, 1930. A TOUGH WINTER (1880). Release June 21. 1930. Metro Movietone Acts GEORGE LYONS (79). Numbers: a. "Eeloved"; b. "Ah. Sweet Mystery of Life"; c. "Don't Be Like That"; d. "St. Louis Blues"; e. "Rainbow 'Round Sly Shoulder." 646 ft. For release August 3, 1929. CECIL LEAN AND CLEO MAYFIELD (80). Number: "His Lucky Day." 1735 ft. For release August 10, 1929. GEORGIE PRICE (81). Numbers: a. "The One That I Love Loves Me"; b. "I'm Marching Home to You." 714 ft. For release August 17, 1929. PHIL SPITALNY and His Pennsylvania Orchestra (82). Numbers: a. "Medley of Musical Comedy Hits"; b. "Farewell Blues." 71 ft. For release August 24. 1929. VAN AND SCHENCK (83). Numbers: a. "That's How You Can Tell They're Irish"; b. "Rainbow 'Round My Shoulder": c "Ramona": d. "The Dixie Troubadours." 838 ft. For release August 31. 1929. GEORGE DEWEY WASHINGTON (84). Numbers: a. "Just Be a Builder of Dreams"; b. "Down Among the Sugar Cane." 632 ft. For release September 7. 1929. TITTA RUFFO (85). In 'Credo" from "Othello." 525 ft. For release September 14, 1929. METRO MOVIETONE REVUE— "Bits of Broadway" (86). For release September 21, 1929. MADAME MARIA KURENKO (87). Numbers: a. "The Jewel Song." from Faust; b. "II Bacio"; c. "The Last Rose of Summer." 840 ft. For release September 28, 1929. KELLER SISTERS AND LYNCH (88). Numbers: a. "How D'Ya Do"; b. "Ka Krazy for You"; c "If I Had You." 727 ft. For release October 5. 1929. YVETTE RUGEL (89). Numbers: a. "Paradise Lost"; b. "Marie"; c. "The Parting." 713 ft. For release Oc- tober 12. 1929. SONG WRITERS REVUE, THE. Gus Edwards, Dave Dryer. Fred A. Ahlert. Roy Turk, Roy Heindorf. Nacio Herb Brown. Arthur Freed, Roy Egan, Fred Fisher and Jack Benny. Directed by Sammy Lee. BILTMORE TRIO (90). Number: "Jail Birds." 860 ft. For release October 19, 1929. CLYDE DOERR (91). Saxophone act. Numbers: a. "Saxo- phone March"; b. "Sunny South"; c. "Technicalities": d. "Bye. Bye, Sweetheart." 795 ft. For release Octo- ber 26. 1929. JIMMY HUSSEY (97). Number: "Uneasy Street." 841 ft. For release December 7, 1929. ROY EVANS (assisted by Al Belasco) (98). In comedy sketch. Exclusive Columbia artist. 795 ft. For release December 14. 1929. THE REVELLERS (89). Numbers: a. "I'm Looking Over a Four Leaf Clover"; b. "Rose of Waikiki"; c. "Breez- ing Along With the Breeze." 607 ft. For release De- cember 21, 1929. MADAME MARIA KURENKO (100). Numbers: a. "Shadow Song" from "Dinorrah"; b. "Song of India." 714 ft. For release December 2. 1929. WALTER C. KELLY (101). In "The Virginia Judge." 803 ft. For release January 4, 1930. VAN AND SCHECK (102). Numbers: a. "Everything's Going to Be All Right": b. "Ain't Got Nothin' Now"; c. "St. Louis Blues." 709 ft. For release January 11. 1930. CLYDE DOERR (103). Saxophone act. Numbers: a. "Wed- ding of the Painted Doll"; b. "If I had You"; c. "Original Music." 572 ft. For release January 18. 1930. BILTMORE TRIO (104). In "College Romeos." 853" ft. For release January 25. 1930. TOM WARING (565). Release November 2. 1929. TITTA RUFFO (520). Release November 9. 1929. EARL & BELL (700). Release November 16. 1929. DUCI DE KEREKJARTO (622). Release November 23, 1929. AARONSON'S COMMANDERS (696). Release November 30- 1929. Paramount Christie Talking Plays LET ME EXPLAIN. Starring Taylor Holmes, with John T. Murray and "Vivienne Oakland. Adapted from Kenyon Nicholson's domestic sketch, "The Annonymous Letter." Released Januarv 25. 1930. Two reels. THE DUKE OF DUBLIN. Starring Charlie Murray. Comedy sketch of Irish ditch digger who suddenly gets a million and runs a wild apartment house. Released February 1. 1930. Two reels. DON'T BELIEVE IT. Starring James Gleason with Lucille Gleason and John Litel. A husband becomes invisible when he returns from a bust in Florida in a rented taxi- cab. Gleason's sketch which was played on stage. Re- leased February 8, 1930. Two reels. SCRAPPILY MARRIED. With Johnny Arthur. Bert Roach. Ruth Taylor and Mabel Forrest. Two warring couples across the hall from each other in an apartment house. From playlet bv Wilson Collison. Released February 22. 1930. Two reels. THE BEARDED LADY. Louise Fazenda in a sideshow bur- lesque with all typical characters of a dime museum. Released March 1. 1930. Two reels. DOWN WITH HUSBANDS. With Johnny Arthur. Bert Roach and Frances Lee. Based on Howard Green and Milton Hocky's sketch, "Wives on Strike." Men im- porting fair strikebreakers to Paducah to break their wives' walkout. Released March 8. 1930. Two reels. THE STRONGER SEX. Carmel Myers. Bert Roach, George Stone and Frances Lee, in comedy sketch by Florence Ryerson and Colin Clements of a free-lnve author and her real life and home longings. Released March 15. 1930. Two reels. HIS HONOR. THE MAYOR. Charlie Murray in a politican campaign comedy sketch. Released March 22, 1930. Two reels. JED'S VACATION. Charley Grapewin, Anna Chance, in their own vaudeville sketch about adopting a baby. Intro- duction on musical comedy stage. 1909 ft. Released April 13, 1929. DEAR VIVIEN. Raymond Hatton and Sam Hardy in a clever comedy skit about a business man who wrote let- ters, with which a blackmailing blonde is holding him up. 1891 ft. Released June 23. 1929. THE SLEEPING PORCH. Raymond Griffith. Barbara Leon- ard and John Lithel in sketch about a husband who is sleeping out in the snow to cure a cold and his scheme with a convict to get him out of it. 150 ft. Released Sept. 7. 1929. FARO NELL, or In Old Californy. Louise Fazenda. Jack Luden and Frank Kice in a travesty revival of an old western melodrama. Laid on the desert and in an old-fashioned movie western saloon. 1819 ft. Released Oct. 5, 1929. ADAM'S EVE. Johnny Arthur, Frances Lee, in a comedy sketch starting with a bridegroom's pre-marriage cele- bration and ending in a mixup in the apartment of two chorus ladies. 1618 ft. Released Oct. 12, 1929. HE DID HIS BEST. Taylor Holmes. Carmel Myers and Kathryn McGuire. in farce comedy playlet of Holmes entertaining a friend's wife for the evening, ending in a comedy sword duel. 1616 ft. Released Oct. 19. 1929. THE FATAL FORCEPS. Ford Sterling. Bert Roach and Will King, in comedy of a dentist on trial for nearly murdering a saxophone player, whose music had driven him crazy. 1664 ft. Released Nov. 2, 1929. THE DANCING GOB. Buster and John West, in combina- tion of West's stage dancing and comedy taking place at a naval training station where she actors are mistaken for sailors. 1823 ft. Released Nov. 9, 1929. DANGEROUS FEMALES. Marie Dressier and Polly Moran in a comedy of two old spinsters about to entertain either the evangelist or a dangerous criminal, with Dressier getting a little intoxicated with the visitor. 1873 ft. Released Nov. 16, 1929. BROWN GRAVY. All colored cast In Octavus Roy Cohen story about a fake medium swindling the gullible patrons, novel feature is inclusion of Georgia Jubilee Singers in spirituals. 1627 ft. Released Nov. 23, 1929. HE LOVED THE LADIES. Taylor Holmes. Helens Milard and Albert Conti, in farce comedy sketch of a near elopement of a wife and how Holmes, the husband, cleverly handles the situation. 1764 ft. Released Nov. 30, 1929. WEAK BUT WILLING. Will King. Billy Bevan and Dot Farley in a comedy in a carbaret, with the Hebrew comedian in a role of a husband being given a birthday party and not being able to get any food. 1627 ft. Released Dec. 14, 1929. MARCHING TO GEORGIE. Buster and John West and Frances Lee in a comedy starting on a battleship, with Buster as a salior and John as comic captain, and end- ing in a mixup in a girl's boarding school. 1850 ft. Released Dec. 21. 1929. THAT RED HEADED HUSSY. Charley Grapewin and Anna Chance as a couple of old-time vaudevillians in a martial sketch staging a fake quarrel In front of their fighting daughter and son-in-law. 1521 ft. Released Dec. 28, 1929. FOR LOVE OR MONEY. Lois Wilson, Bert Roach and Ernest Wood, in a comedy at the race track, with horse race atmosphere and Bert Roach proving his friend's wife's love. 1827 ft. Released Jan. 4. 1930. SO THIS IS PARIS GREEN. Louise Fazenda, Bert Roach and George Stone, in a burlesque of the Parasian Apache theme, laid in the cabarets and Latin quarter of Paris. Released Jan. 18, 1930., Service talks. Feb. 15, 1930. Pa the George LeMaire Comedies AT THE DENTIST'S (0501). George LeMaire and Louis Simon. Scene: Dentist'3 office. Louis Simon, suffering from a toothache, goes to George LeMaire for treatment. For relase March 24, 1929. Two reels. DANCING AROUND (0502). George LeMaire and Joe Phil- lips. Scenes: Exterior and carbaret. George LeMaire and Joe Phillips take girls out for big time. Ivan Brun- nell's Montrealers play "My Album of Dreams" and Vivienne Johnson sings "Marie." For release April 21, 1929. Two reels. GO EASY DOCTOR (0503). George LeMaire, Louis Simon, George LeMaire as the bone-breaker — Louis Simon as the nut — and howl For release July 14, 1929. THE PLUMBERS ARE COMING (0504). George LeMaire. Louis Simon. LeMaire and Simon, two burglars, trying to act like plumbers. For release August IS, 1929. Two reels. GENTLEMEN OF THE EVENING (0505). George LeMaire. Lew Hearn, Evalyn Knapp. George LeMaire as the house detective. Lew Hearn as a delegate in Association of Inventors of America convention and Evalyn Knapp as the girl in the case. For release Oct. 20, 1929. Two reels. BARBER'S COLLEGE (0506). George LeMaire, Lew Hearn. Sam Raynor. Gladys Hart. Lew Hearn as "Good Time Charlie," graduate of a barbers' college, creates havoc in a barber shop. For release Dec. 15, 1929. Two reels. TIGHT SQUEEZE. A (0507). George LeMaire. Jimmy Conlin. Evalyn Knapp. The adventures of a pair of impecunious young men who borrow dress suits to call upon their best girls. For release Feb. 2. 1930. Two reels. THE NEW WAITER (0508). Rebla. Leonard Henry. Robert Hine. Quentin Tod. Reginald Smith. Ann Maitland. Reg. Casson. Barrie Oliver, Betty Oliver. Betty Frankiss. Joy Spring. Moyra Giliis. the Chariot Chorus.. Escapades of a would-be waiter. For release June 8, 1930. Two reels. Manhattan Comedies [First Series] HER NEW CHAUFFEUR (0511). Louis Simon. Verree Teas- dale, Averill Harris. He thinks she is his bride-to-be and she thinks he is her chauffeur. Then her husband arrives. Release Mav 19. 1929. 2 reels. WHAT A DAY (0512). Louis Simon. Kay Mallory. They wanted to go on a picnic and what a picnic they had. Release June 16, 1929. 2 reels. HARD BOILED HAMPTON (0513). Harry Holman. Evalyn Knapp, Doris McMahon. Alice Bunn. Andy Jochim. Holman is a hard boiled lawyer with a fast line. For release July 28. 1929. Two reels. BIG TIME CHARLIE (0514). Lew Hearn. Dick Lancaster. Evalyn Knapp. A hick comes to New York to make whoopee on New Year's Eve. Eddie Elkins' Orchestra plays in night club sequence. For release October 6. 1929. Two reels. October 18, 1930 EXHIBITORS HERALD-WORLD 15 LOVE, HONOR AND OH, BABY (0515). Herbert Tost, Franklyn Ardell, Evalyn Knapp. Kay Mallory. A very modem version of "the worm that turned" theme. For release Decemoer 15, 1929. Two reels. A PERFECT MATCH (0516). Paul Baron. Ann Butler. Clara Langsmer. George Mayo. The bridegroom borrows his friend's apartment to stage the marriage festivities. He loses his job and wife leaves him. For release April 6. 1930. Two reels. [Second Series! LIVE AND LEARN (1511). Ed Deering. Addie McPhall. Maurice Black. Gertrude Astor, George Towne Hall, David Durand. A jealous husband endeavors to reach his wife who is quarantined in an apartment with her former spouse. Release June 15, 1930. 2 reels. SWELL PEOPLE (1512). Harry Gribbon. Dot Farley. John Hyams. Leila Mclntyre, Marcia Manning. A millionaire brick-layer invites a bank president and his wife to dinner at his manson. Release August 24, 1930. 2 reels. A ROYAL FLUSH (1513). Ethel Davis, Duke Martin, Norma Leslie. Bessie Hill, Hugh Allan. Wm. Von Brinken, Jimmy Aubrey. Vincent Barnett. A maid masquerades as a countess to help her lion-hunting mistress. Release October 19. 1930. 2 reels. Checker Comedies [First Series] THE SALESMAN (0531). Frank Davis. Helen Eby-Roeke. He knew nothing about cars but he sold one to her. Re- lease July 21. 1929. 2 reels. TURKEY FOR TWO (0532). Frank T. Davis, William Fraw- ley, Noel Francis. Two escaped convicts with a fond- ness for turkey comes to a Westchester inn at Thanks- giving. Jack LeMaire's Golden Rooster Orchestra fea- tures "I'll Say She's Pretty." For release August 25. 1929. Two reels. SMOOTH GUY, THE. (0533). Frank T. Davis and Evalyn Knapp. A bean salesman with a grand spiel tries his line on a small town girl. For release Oct. 27, 1929. Two reels. ALL STUCK UP (0534). Harry McNaughton. Olyn Landlck. Charles Howard, Evalyn Knapp, Lester Dorr. Joe B. Stanley. How paper hangers go on strike and guests at newlyweds' housewarming try to finish tie Job with mirthful results. Release Jan. 19, 1930. Two reels. RICH UNCLES (0535). Richard Carle. Addie McPhail. Ed Dealing, George Town all. Spec O'Donnell. Peggy Eleanor. The rich uncle arrives and finds the bridge in the company of one of her former suitors who he mis- takes for the bridgegroom. For release May 11, 1930. Two reels. TRYING THEM OUT (0536) Billy Caryll. Duncan and Godrey. Charles Rego, Billle Rego. Jessie Hitter, Harry Rogers. Archie McCaig, Don and Luis, the Plaza Boys. An amateur performance in an English music hall. For release May 25. 1930. Two reels. [Second Series] AMERICA OR BUST (1531). Daphne Pollard. Jimmy Aub- rey, Buster Slavin, Bobby Dunn. Lee Shumway. Bobby Hale. Tempe Pigott. Norma Leslie. 'Arriet 'Emingway makes six attempts to beat the quota and finally get9 into America on her seventh try bringing with her 'Arold, her precious son, who wants to see the Hinjuns. Release July 27. 1930. 2 reels. DANCE WITH ME (1532). Arthur Wanzer. Mabel Palmer, Cupid Ainswortli, Kewpie Morgan. John Morris. Mary Gor- don The storv tells what happens at a truck drivers' ball. Release October 5. 1930. 2 reels. ONE NUTTY NIGHT (1533). Si Wills. Bob Carney. Two correspondence school detectives try to apprehend a maniac and land him in the insane asylum. Release No- vember 30, 1930. 2 reels. Melody Comedies [First Series] SYNCOPATED TRIAL (0571). Morgan Morley, Lew Sey- more. A musical mock trial. Eddie Elkins' Orchestra and Ed Prinz Dancers feature. For release Sept 8, 1929. Two reels. AFTER THE SHOW (0572). Jack Pepper. Morgan Morley, Paul Garner, Jack Wolf. Numbers: "Can't Find a Girl." "A-Hunting We Will Go," "Here We Are," "Jig-A-Boo-Jig," "Ain't That Too Bad," "Mississippi Mud." For release Nov. 10, 1929. Two reels. A NIGHT IN A DORMITORY (0573). Ginger Rogers, Ruth Hamilton. Thelma White. Morgan Morley, Eddie Elkins and Orchestra. The adventure of a school girl in a night club as related by her to her school mates in the dormitory. For release Jan. 5, 1930. Two reels. SIXTEEN SWEETIES (0574). Thelma White. Bob Carney. Si Wills. Harry McNaughton. George McKay. Eddie El- kins and Orchestra. A miniature revue. For release April 20. 1930. Two reels. PICK 'EM YOUNG (0575). Bobby Agnew. Mary Hutchinson, Mona Ray, Carmelita Geraghty, Fanchon Frankel, Vera March, George Hall. Bobby must marry in order to inherit a fortune. He seeks the aid of a matrimonial bureau, much to his grief. Musi(5 — "Boy of My Dreams." "Little by Little." "Wedding March." "Moaning' for You." "She Might Be Bad for You." For release May 4. 1930. Two reels. MUSICAL BEAUTY SHOP (0576). Ethel Baird. Leonard Henry, Pope Stamper, Sammy Lewis, Barrie Oliver, Joy Spring. Betty Oliver. Toyra Gillis, the Chariot Chorus Modern business and music combined to make manicures and massages easy to take. For release June 1. 1930. Two reels. [Second Series] MIND YOUR BUSINESS (1571). Robert Agnew. Dorothy Gulliver, John Hyams. Mary Foy, William Eugene. Guy Voyer. A real estate salesman, who loses his job and his girl, masquerades as a female singer at a dance for pros- pective customers in order to win them both back. Re- lease July 20, 1930. 2 reels. Variety Comedies BEACH BABIES. Charles Kemper, Evalyn Knapp. Naomi Casey. Charles Kemper tries to shine in the eyes of Evalyn Knapp while Naomi Casev makes him appear ridiculous. For release Aug. 6, 1929. Two reels. HAUNTED (0552). Bob Millikin. Evalyn Knapp. Charles Kemper. Mystery comedy embodying all the thrills of The Cat and the Canary. The Gorilla, The Bat and others. For release Sept. 1. 1929. Two reels. END OF THE WORLD (0553). Alexander Carr, Lorin Baker. Marcia Manning. A wealthy Hebrew, believing the world is about to end, gives his son thousands and his consent to the latter's marriage to an Irish maid. For release Sept. 29. 1920. Two reels. HIS OPERATION (0554). Charles Kemper. Sally Noble. He must have quiet, but what a racket they raise. For release Nov. 24, 1929. Two reels. WEDNESDAY AT THE RITZ (0555). Charles Kemper, Eva- lyn Knapp. The almost-married young man and some girl and they meet "Wednesday at the Ritz." Release Dec. 22. 1929. Two reels. DOING PHIL A FAVOR (0557). Mackenzie Ward and Val Lester. A British society man is jealous of his wife and uses his friend Phil to test her fidelity. Release Feb. 16. 1930. Two reels. HIS BIRTHDAY SUIT (0558). Dr. Carl Herman. Steve Mills, Billy M. Green. Cliff Bragdon. What happens at a vaudeville show when two little boys attempt to aid the Great Hokey in his mystery act. For release May 4, 1930. Two reels. HER HIRED HUSBAND (0556). Noel Francis, Jerry Norris. Ethel Norris, Harry McNaughton, James Coughlin. Austin Fairman. She must have a husband immediately so she hires her maid's man and complications set in. For release Jan. 1, 1930. Two reels. Folly Comedies [First Series] FANCY THAT (0541). William Frawley. Earle Dewey. What a party would look like if two hobos suddenly became millionaires. Frawley sings "Dearest One." For release Sept. 22. 1929. Two reels. SO THIS IS MARRIAGE (05421. Guy Voyer, Norma Pallat. Earle Dewey. Miniature musical comedy of marriage and its problems. Theme song: "After You Say 'I Love You.' " For release Nov. 17, 1929. Two reels. BEAUTY SPOT, THE (0543). Special Cast Releasing April 6, 1930. RIDE 'EM COWBOY (0544). Thelma White, Bob Camey. Lester Dorr. Ormar Glover. Eddie Elkins and orchestra. Release April 13. 1930. Two reels. CHILLS AND FEVER (0545). Al Shean. Mary Clark. Evalyn Knapp. An amateur theatrical society rehearses in a deserted house which is thought to be haunted by two travelers who have lost their way in the rain. For release April 27. 1930. Two reels. REDHEADS (0546). Nat Carr, Charles Kaley. Joan Gay- lord. Katherine Wallace. Bessie Hill. Mona Ray. Ethel Davis. Trouble starts when the wife of a fashion shop owner discovers that hubby has engaged show girls as models. Music — "Since I Met You," "Shake Trouble Away," "Wedding March." For release May 18. 1930. Two reels. [Second Series] TWO FRESH EGGS (1541). Al St. John, Jimmy Aubrey, Ernest Young. Helen Patterson, Billy Taft. Ella Van. Two starved friends In search of a free meal become chef and waiter in a cafe but even then they don't eat. Release July 6. 1930. 2 reels. THE BOSS'S ORDERS (1542). Gene Morgan. Addie Mc- Phail, Arthur Hoyt. Gertrude Astor. Meeka Aldrich, Ni- nette Faro. Dick Stewart. Two married salesmen enter- tain a couple of French women in the Interest of their company and their wives find them with the female for- eigners in a cafe. Release August 31. 1930. 2 reels. TRAFFIC (1543). Nat Carr. Dot Farley. Spec O'Donnell, Ed Deering, George Billings, Bud Jamieson. Sallv Lon". A Hebrew gentleman buys a new car anri takes h:s wife and two mischievous off-snrings on a Sundav drive. and runs afoul of a. hard-boiled traffic cop. Rel:ased November 2, 1930. 2 reels. Golden Rooster Comedies GARDEN OF EATIN" (0561). James Gleason, Lucille Web- ster Gleason. The story of Mr. and Mrs. Jlmmie's Dean- ery that tried to become ritzy — and what happened when I Orchestra plays "Pouring Down Rain." For release Aug. 11. 1929. Two reeels. RUBEVILLE (0563). Harry B. Watson. Reg. Merville. Jere Delaney, Josephine Fontaine. Miniature musical comedy. Numbers: "Sally." "Maggie," '"Sweet Long Ago," "Rag- ging the Scale," "She May Have Seen Better Days," "Sweet Sixteen," "Wabash," "Bedelia," "Yaka Hoola Hicky Doola," "Over the Waves." For release Dec. 8. 1929. Two reels. FIFTY MILES FROM BROADWAY (0566). Harry B. Wat- son, Reg Merville. Olga Woods. Miniature musical com- edy. Numbers: "How Is Everything Back Home," "Trail to Yesterday," "Carolina Moon," "Oh. Tillie," "School- days," "Summer Time," "Rosie. You Are My Posie," "Stars and Stripes," "Wait Till the Sun Shines Nellie." "Give My Regards to Broadway." Release March 16, 1930. Two reels. RUBEVILLE NIGHT CLUB (0564). Harry B. Watson, Reg Merville, Josephine Fontaine. Olga Woods. Miniature musical comedv. Numbers: "I'm Just a Vagabond Lover," "It's Always Fair Weather," "Sunrise to Sun- set," "Maggie," "Harmonists," "Nola," "Doin' the Raccoon," "Under the Double Eagle." "Turkey in the Straw." "Mocking Bird." Release Jan. 26, 1930. Two reels. CROSBY'S CORNERS (0505). Reg Merville, Felix Rush, Josephine Fontaine. George Patten. Miniature musical comedies. Numbers: "Down On the Farm." "I'll Do Anything For You." "Every Day Away From You." "What a Day." "I Ain't Got Nothing for Nobody But You," "Sweet 16." "Here We Are." "Ragging the Scale," "Good Night Ladies," "Merrily We Roll Along." "Tingle Bells." "Auld Lang Syne." Release Feb. 23. 1930. Two reels. FAIRWAYS AND FOUL (0562). James and Lucille Webster Gleason. The Gleasons on a golf course. Release Oct. 19, 1929. Buck and Bubbles Comedies FOWL PLAY (0523). Buck and Bubbles. The boys have to deliver an ostrich. On the way they become en- tangled with a yaller-skinned vamp. What happens is plenty. Numbers: "Suwanee River." "Oh. Tou Beauti- ful Doll." "When I Get You Alone Tonight." "Give Me a Little Kiss Will You. Hun." "Coal Black Mammy of Mine." "Chicken Reel." For release Dec. 29. 1929. Two reels. HIGH TONED (0524). Buck and Bubbles. When his dusky rival not only grabs his job of butler, but also his lady friend. Wildcat brings in Denny and Lilly the goat to start something. Numbers: "My Old Kentuckv Home." "Home. Sweet Home." "12th Street Rag." "Clarine Marmalade," "Lonely Me." Release Feb. 9, 1930. DARKTOWN FOLLIES (0525). Buck and Bubbles. Broke and hungry. Wildcat and Dennv show their samples of song, dance and joke and stumble onto the rehearsal of a Darktown Follies and get the job. Numbers: "St. Louis Blues " "I'm Caazy For You," "Rachmaninoff's Prelude." "Mean To Me," "Some Rainy Day." Release March 2. 1930. Two reels. HONEST CROOKS (0520). Buck and Bubbles. A mysteri- ous black bag. buried in a haystack by a couple of crooks, is found by the boys, full of money. When they try to return it, things happen — and howl Numbers: "Turkey in the Straw," "Old Black Joe." Release March 23, 1930. BLACK MARCISSUS (0521). Buck and Bubbles. Wildcat is enmeshed in the wiles of a siren while trying to rescue his pal. Denny, from matrimony with another dusky charmer. Numbers: "Dixie," "That's How I Feel About You, Sweetheart," "If I Had You," "Chopin's Funeral March," and "Wagner's Wedding March." Re- leased Sept. 15, 1029. Two reels. IN AND OUT (11522). Buck and Bubbles. Buck and Bubbles as Wildcat and Demmy do some funny stepping "in and out" of jail. Numbers: "Prisoner's Song," "Hap-Hap-Happiness" and 'The Good Old Summertime." Released Nov. 3. 1929. Two reels. Rainbow Comedies THE BEAUTIES (1501). Ruth Hiatt, Dick Stewart. Charles Kaley, Bessie Hill, Harry Masters, Billie Gilbert, Muggins Davies. An artist is painting a masterpiece which he will enter in an international contest. Three conspirators plot against his success. Songs and dance numbers throughout. Release June 29. 1930. 2 reels. HOLD THE BABIES (1502). Robert Agnes, Phyllis Crane. Addie McPhail, Dick Stewart, Richard Carle. Spec O'Don- nell. A young, newly married man finds himself serving as an impromptu nursemaid for his sister-in-law's bawling baby. Release August 17, 1930. 2 reels. GIVE ME ACTION (1503). Harry Holman, John Hyams, Marcia Manning. A clever stenog softens the heart of a grouchy lawyer who sends her on a vacation with pay to marry the young hero son of his old classmate. Release September 28. 1930. 2 reels. Whoopee Comedies BIG HEARTED (1551). Harry Gribbon, Vivian Oakland. Dorothy Gulliver, Ray Hughes. A nervy salesman and his wife take possession of one-half of a duplex bungalow and start borrowing from the young married couple who oc- cupy the other half. Release June 22, 1930. 2 reels. CARNIVAL REVUE (1552). T. Roy Barnes. Ruth Hiatt. Ray Hughes, Frank Sabini, Eddie Clark. A young man who is in love with a headliner of a circus follows the show and gets a job as mystic mind-reader. Release August 3, 1930. 2 reels. SOME BABIES (1553). Little Billy, Bob Carney. Richard Carle. Ruth Hiatt, John Hyams. A hungry actor enters his midget partner in a baby contest where they meet a pretty girl whose rich uncle wants a jester. Release Sep- tember 21. 1930. 2 reels. Rodeo Comedies RANCH HOUSE BLUES (1561). Mildred Harris. Don Douglas, Harry Woods, Nick Cogley, Billie Burt, Empire Comedy Four, Tom Mahoney. An unsuspecting rancher sells his ranch to his unscrupulous neighbors who know it has valuable oil veins but the hero, heroine and kid brother save the dav. Release -Tulv 13, 1930. 2 reels. HEARTS AND HOOFS (1562). Cornelius Keefe, Mona Rico. Fred Warren, George Rigas, Hector Sarno. A gypsy girl elopes with a cowboy when her gypsy lover thinks she is going to kill bim (the cowboy) for insulting her. Release September 7, 1930. 2 reels. HALF PINT POLLY (1563). Tom Tyler. Mona Ray, Hank & Tom McFarlane. Marcia Manning, Charles Clary. Bobby Dunn, Harry O'Connor. Al Smith, Bud Osborne. The story concerns the rivalry of two ranchers who endeavor to de- feat each other's entry in the annual rodeo horse race. Release October 9. 1939. 2 reels. Campus Comedies TWO PLUS FOURS (1521). Nat Carr. Thelma Hill, Ed Deering, Harry Barris, A. Rinker and Bing Crosby (the Rhythm Boys), Spec O'Donnell. Giving credit to college boys nearly breaks Tailor Ginsburg until his pretty niece speaks to the boys. Released August 10. 1930. 2 reels. ALL FOR MABEL (1522). Si Wills, Sally Starr. Cupid Ainsworth, Charles McClelland, Leila Mclntyre. Bob and Si butt into the love affair of the college athletic champ and accidentally best him. Released October 12, 1930. 2 reels. Pathe Audio Review Elephant — It's the Climate — Songs of the Notes from Paris — The Street That Jack ISSUE NO. I. Steppes. ISSUE NO. 2. Built — Fences. ISSUE NO. 3. Safari — Winter White — Blow the Man Down. ISSUE NO. 4. Borneo, High Life in Borneo— Paris. Spires — New York, Cossacks. ISSUE NO. 5. Tivoli— Gats and Guns— Hills of Home— Machi ne. ISSUE NO. 6. Spooks— He Styles (Pathechrome)— On With the Dance. ISSUE NO 7. We Knew Them When— The Land of Yester- day— Whiskey Johnnie. ISSUE NO. 8. Fancy Steppers — Red Hot Hollywood- Nocturne. ISSUE NO. 3. Things We Live With— Indian— Lauder and Funnier — "Gator." ISSUE NO. 10. Imported Noise — 'Way Up There— Scoring the Picture. ISSUE NO. II. Grey Mystery — Home Sweet Home — Love Finds a Way. ISSUE NO. 12. Do You Remember? — Art Comes to Pole- cat Creek — Cape Cod. ISSUE NO. 13. Fairy Story— A Night Out in Paris. ISSUE NO. 14. Flight— Heaven Will Protect the Working Girl — Hay and Sunshine — Designing Mermaids. ISSUE NO. 15. America — Riotous Drama from Old Nippon — Ye Olde Newspaper. ISSUE NO. 16. Sweet Alice Ben Bolt— Tiber— Jungle Out- rage. ISSUE NO. 17. Rough English Art— Two Story Piano — Jewels — Men of Darmouth. ISSUE NO. 19. Fish and How— Little Bo-Peep— Violins. ISSUE NO. 19. The Grapes — Artful Athletics — Loneness Pines. Frogs — Anchors Aweigh — Havana. Busy Bee — Coal Belt Art — Artful Mud— In Sweden — La Paloma — Chemical Forest. Away with the Wind — Mandy Lee — Co- ISSUE NO. 20. ISSUE NO. 21. Rio Grande. ISSUE NO. 22. ISSUE NO. 23. lumbus. ISSUE NO. 24. Niagara — Eve's Leaves — Washington — Dance of the Daily Dozen. ISSUE NO. 25. Chateui^Literarv Collies— Ethermist. ISSUE NO. 26. Musical America — Sailor Take Care — Temple Emanu — El. ISSUE NO. 27. Poppies — Very Limited — Very Sad — Port of War. ISSUE NO. 28. Desert Giants— Cellos— Double Trouble. ISSUE NO. 29. Prehistoric— Neapolitan Classic — Music- Egyptian Derby. 16 FILM BUYER SECTION October 18, 1930 ISSUE NO. 30. Wets Win In Egypt — Love's Old Sweet Song — The Perpetual Newsreel. ISSUE NO. 31. High and Wild— Sea Tag— Big Timber Ex- pose— The Tucker — Nayanza. ISSUE NO. 32. Persian Art in Old Bagdad— Two and the Moon — The Prince Business. ISSUE NO. 33. -Only a Bird in a Gilded Cage"— Kip Van Winkle's Game — Bock Garden. ISSUE NO. 34. Once There Were Three Bears — Around the World In Eighty Looks. ISSUE NO. 35. Pheasant— Marshland— The Day of Best- Dumb Dancers. ISSUE NO. 36. "Silver Threads Among the Gold" — Leaps & Glides — Our Presidents. ISSUE NO. 37. Bernarr Macfadden — Cleopatra's Flower — Pathe Remembers. ISSUE NO. 38. Dollies— Biblical Waters— Rural Night Life. ISSUE NO. 39. Big Lens Hunt— Gilding the Lily — Ginger- bread Castle. ISSUE NO. 40. Dry Fly Wet Sport — Bagdad — Arctio Seas — Tlie Very Impossible. ISSUE NO. 41. Lazy Pacific Shores — Egyptian Sport- Broadway Farmer — Warbling Welshmen. Pathe Silent Review ISSUE NO. I. Zooming Oyer Luzon— The Bowery — High Up —Fish Fight. ISSUE NO. 2. Making Hon. Movie — A Dot on the Map- Headless. ISSUE NO. 3. Snappy Scenery — It's the Climate — Elephant. ISSUE NO. 4. Fences — Temple of India — Chicken — The Street that Jack Built. ISSUE NO. 5. Very Shapely— Safari— Winter White. ISSUE NO. 6. High Life in Borneo — Hon. Stenog in Japan Birds and Bees and Blossoms. ISUE NO. 7. Tivoli— Machine— The Other Side of It— Boat and How — Where Babies Come From. ISSUE NO. 8. Spooks — Spring in Normandy — Circus. ISSUE NO. 9. Land of Yesterday — Dps and Downs — We Knew Them When. ISSUE NO. 10. Fancy Steppers — He Styles— Nocturne. ISSUE NO. II. Things We Live With— Indian— Gator. ISSUE NO. 12. Way Up There — Bird Hunt — Hon. Quick Chance — Oranges. ISSUE NO. 13. Grey Mystery— Love Nest— Love Finds a Way. ISSUE NO. 14. Do Tou Bememberf — Very Dizzy — Cape Cod. ISSUE NO. 15. Hell on Earth — Big Fly Spectacle — Fairy Storv. ISSUE NO. 16. Flight— Comic Section— Ye Olde Newsreel. ISSUE NO. 17. Tiber — Jewels — Designing Mermaids. ISSUE NO. 18. Bough English Art^-Bedtlme Story— Riotous Drama from Old Nippon. ISSUE NO. 19. Desert Giants— Fish and How— Odd Timers —Little Bo Peep. ISSUE NO. 20. The Grape — Artful Athletics — Lonesome Pines. ISSUE NO. 21. Frogs — Hay and Sunshine — Catch as Can Catch — Havana. ISSUE NO. 22. Busy Bee— Educated Mud Pie— Fancy Fan for Miladv, etc. ISSUE NO. 23. Big Health Picture — Chemical Forest — In Sweden. ISSUE NO. 24. Niagara — Eve's Leaves — Dance of the Daily Dozen — Washington. ISSUE NO. 25. Columrnis— Away With the Wind— Half Shot. Snappy Snaps — Ethermist — Artful Angles. Chateau — Ugly Duckling — Back to Back. Sailor Take Care — Muddy Mixtures — Temple Popples — Very Limited — Port of War — Double ISSUE NO. 2tt. ISSUE NO. 27. ISSUE NO. 28. Emanu-El. ISSUE NO. 29. Trouble. ISSUE NO. 30. Hodzu Eaplds — The Sealin' Racltet^Lulworth Cove — Poker Face. ISSUE NO. 31. Bygone Bijoux — Pampered Pets — In Sunny Poerla — Egyptian Derby. ISSUE NO. 32. Hurtling Hercules— Me and My Shadow- Cantering Canaries. ISSUE NO. 33. West Win in Egypt — Perpetual Newsreel — Torquay — Prehistoric. ISSUE NO. 34. High & Wild— Sea Tag— Big Timber Ex- pose— Pets of the Past — Nyanza. ISSUE NO. 35. Sans Souci— Persian Art in Old Bagdad— The Prince Business. Aesop's Fables Dinner Time, Stage Struck. Presto Chango, Skating Hounds. Faithful Pups. Custard Pies, Woodchoppers, Concentrate. Jail Breakers, Bug House College Days. House Cleaning Time. A Stone Age Romance, The Big Scare, Jungle Fool. Fly's Bride. Summer Time, Mill Pond, Tuning In. Barn- yard Melody. Night Club. Close Call, Ship Ahoy. The Iron Man. Singing Saps, Sky Skippers, Good Old School- days. Foolish Follies, Dixie Days, Western Whoopee. Tke Haunted Ship. Oom Pah Pah, Noah Knew His Ark. A Bueville Romance, A Romeo Robin. Jungle Jazz. Snow Time, Hot Tamale. T,aundrv Blues, Frozen Frolics, Farm Foolery, Circus Capers, Midnight. Grantland Rice Sportlight Winning Patterns, Three Aces, Crystal Champions, Clowning the Game. Sport Almanac, Modern Bhythm, Hoot, Line and Melody, Duffers and Champs, Boyhood Memories, Gridiron Glory. Body Building. Stamina, Feminine Fitness. Sport A-La-Carte, Carolina Capers. Interesting Tails. Happy Golf, Bow and Arrows, The Feline Fighter, Splash- ing Through, Dogging It, Big Top Champions, Spills and Thrills, Fish, Fowls and Fun, Fairway Favorites, Hooked, Sporting Brothers. Champion Makers. Campus Favorites. Somewhere Out, Let 'Er Buck. Chasing Rainbows. Dude Ranching, Ski Hi Frolics, Self-Defense, Gliding Cobb Goes Fishing, Racqueteers. Topics of the Day Topical Hits, Topical Tips, Topical Bits. Topical Quips. Press- ing His Suit, Topical Nips, Topical Clips, Topical Pips, Topical Flips, Topical Sllpa, Topical Rips, Topical Flti, Topical Wits, Topical Pits, Topical Slips, Topical Licks, The Betters. Topical Kicks, Topical Ticks. Topical Hicks. Topical Nicks. On the Air. In the Park. Coyer Charge. Home Sweet Home, What, No Bait I, Van Beuren News. Song Sketches MANDALAY: Featuring James Stanley, baritone. TRUMPtTER. THE: Featuring James Stanley, baritone. SONGS OF MOTHER: Featuring Francis Luther and Eliza- beth Lenox. LOVE'S MEMORIES: Featuring Francis Luther. Lois Ben- Qd Kvalyn Knapp. DEEP SOUTH: Featuring James Stanley and Lois Bennett. VOICE OF THE SEA: jrwturinij Jnmea Stanley and Mar- caret OUeo. Vagabond Adventure Series Featuring Torn Terrls as the Vagabond Director. The Golden '. locale. India; Streets of Mystery, locale, India; The Glacier's Secret, locale, South Polo; The Lair of Chang-Ow, locale, China; Temples of Silence, locale, Anghor; Sacred Fires, locale, Benares; Valley of the Kings, locale Egypt; Satan's Fury, locale. Volcanoes of White Islands; Jungle Fury, locale, Rangoon; The Lotus Dream, locale. Hong Kong; Love That Kills, locale. Malay Forest; Drums of Fear, locale. New Guinea; The For- bidden Shrine, locale. Arabia, The Ebony Shrine, lo- cale Guatemala: Jungle Terror, Rangoon; Gem of Agra, India; Sands of Egypt. Egypt. Football With Knute Rockne [Released October 15, 1930] 1.— The Last Yard. 2. — The Hidden Ball. 3. — Flying Feet. 4. — Touchdown. 5. — Two Minutes to Go. 6. — Backfield Aces. Radio Pictures Record Rreakers [Alberta Vaughn-Al Cook] (All-Talking — Two Reels) AS YOU MIKE IT (0602). Released Sept. 8. 1929. MEET THE QUINCE (0603). Released Sept. 22, 1929. LOVE'S LABOR FOUND (0604). Released Nov. 10. 1929. THEY SHALL NOT PASS OUT (0605). Released Nov. 24. 1929 EVENTUALLY BUT NOT NOW (0606). Released April 13. 1930 CAPTAIN OF THE ROLL, THE (0607). Released Dec. 22, 1929. THE SLEEPING CUTIE (0607). Released Jan. 5. 1930. LOST AND FOUNDERED (0608). Released Jan. 19. 1930. OLD VAMPS FOR NEW (0609). Released Feb. 2, 1930. THE SETTING SON (0610). Released Feb. 16, 1930. THE DEAR SLAYER (0611). Released March 2, 1930. CASH AND MARRY (0612). Released March 16. 1930. LAND OF SKY BLUE DAUGHTERS (0613). Released March 30, 1930. Mickey McGuire (All-Talking — Two Reels) MICKY'S MIDNITE FOLLIES (0701). Released Aug. 18. 1929 MICKEY'S SURPRISE (0702). Released Sept. 15. 1929. Serv- ice Talks. Feb. 15. 1930. MICKEY'S MIXUP (0703). Released Oct. 13. 1929. MICKEY'S BIG MOMENT (0704). Released Nov. 10. 1929. MICKEY'S STRATEGY (0705). Released Dec. 8. 1929. CHAMPS (0706). Released Feb. 2. 1930. MASTER MIND (0707). Released March 2. 1930. LUCK (0708). Released March 30, 1930. WHIRLWIND (0709). Released April 27. 1930. WARRIOR (0710). Released May 25. 1930. MICKEY THE ROMEO (0711). Released June 22. 1930. MICKEY'S MERRY MEN (0712). Released July 20, 1930. WINNERS (0713). Released Aug. IV, 1930. RCA Shorts (All-Talking — Two Reels) BURGLAR. THE (0801). Released Aug. 11, 1929. ST. LOUIS BLUES (0802). Released Sept. 8. 1929. TWO GUN GINSBURG (0803). Released Oct. 13. 1929. HUNT THE TIGER (0804). Released Nov. 10, 1929. BLACK AND TAN (0806). Released Deo. 8. 1929. GUNBOAT GINSBURG (0808). Released Jan. 12. 1930. OLD BILL'S CHRISTMAS (0807). Released Feb. 9, 1930. CAMPUS SWEETHEARTS (0813). Released March 9. 1930. GENERAL GINSBURG (0810). Released April 13. 1930. HOT BRIDGE (0805). Released May 11, 1930. BARNUM WAS WRONG (0809). Released June 4. 1930. OFF TO PEORIA (0811). Released July 13. 1930. WHO'S GOT THE BODY (0812). Released Aug. 3. 1930. RCA Novelties (All-Talking— One Reel) HEADWORK (0001). Released Sept. 15. 1929. GODFREY LUDLOW & NBC ORCHESTRA (0902). Re- leased Nov. 10, 1929. THE FAIR DECEIVER (0903). Released Jan. 5. 1930. THE STRANGE INTERVIEW (0904). Released March 2. 1930. PALOOKA FLYING SCHOOL (0906). Released April 27. 1930. RCA Marc Connelly (All-Talking — Two Reels) TRAVELER, THE (0907). Released Aug. 18, 1929. UNCLE. THE (0909). Released Oct. 13. 1929. SUITOR. THE (0910). Released Dec. 8, 1929. THE BRIDEGROOM (0908). Released Feb. 2, 1930. THE MAGNATE (0911). Released March 30, 1930. THE GUEST (0912). Released May 25, 1930. GOOD TIME KENNETH (0913). Released July 20, 1930. Universal Snappy Cartoon Comedies (Oswald the Rabbit, Fanny the Mule) (Synchronized Only — One Reel) WEARY WILLIES. Released Aug. 5. 1929. SAUCY SAUSAGES. Released Aug. 19, 1929. RACE RIOT. Released Sept. 2, 1929. OILS WELL Released Sept. 16. 1029. PERMANENT WAVE. Released Sept. 30. 1929. COLE TURKEY. Released Oct. 14, 1929. PUSSY WILLIE. Released Oct. 28. 1929. AMATEUR NITE. Released Nov. 11. 1929. SNOW USE. Released Nov. 25. 1929. NUTTY NOTES. Released Dec. 9, 1029. UNDER THE WHITE ROBE (3990). Oswald. Release May 19. re-Issue. HOT FOR HOLLYWOOD (3990). Oswald. Release May 1». 1930. ANTHONY & CLEOPATRA (3991). Released May 26, 1930. Re-issue. HELL'S HEELS (3992). Oswald. Release June 2, 1930. COLUMBUS AND ISABELLA (3993). Release June 9. 1930. Re-Issue. MY PAL PAUL (3994). Oswald. Released June 16, 1930. BENJAMIN FRANKLIN (3995). Release June 23. 1930. Be- NOT SO QUIET (3996). Oswald. Release June 30, 1930. SHOULD POKER PLAYERS MARRY? (3997). Release July 7. 1930. Re-issue. SPOOKS (3998). Oswald. July 14, 1930. SONG OF THE CABALLERO. Released June 29. 1930. SONS OF THE SADDLE. Release July 20, 1930. SPOOKS. An Oswald Cartoon. Silent and sound. 1 reel. Release July 14, 1930. SINGING SAP. Oswald. Released September 8, 1930. FANNY THE MULE. Beleased September 15. 1930. Collegians (All Star) (Talking— Two Reels) ON THE SIDELINES. Beleased Aug. 5, 1929. USE YOUR FEET. Released Aug. 19. 1929. SPLASH MATES. Released Sept. 2, 1929. GRADUATION DAZE. Released Sept. 16. 1929. Special (Talking) SWEETHEARTS: Rooney Family, two reels. Released Sept, 2, 1929. LOVE TREE, THE: Rooney Family, two reels. Released Sept 16, 1929. ACTOR, THE: Benny Rubin, one reel. Beleased Sept. 16, 1929. INCOME TACT: Benny Rubin, one reel. Released Sept. 30, 1929. ROYAL PAIR, THE: Rooney Family, two reels. Released Sept. 30. 1929. DELICATESSEN KID. THE: Benny Rubin, two reels. Be leased Oct. 14, 1929. LOVE BIRDS: Eooney Family two reels. Beleased Oct. 14, 1929. POP AND SON: Benny Rubin, one reeL Released Oct. 28, 1929. MARKING TIME: Rooney Family, two reels. Released Oct. 28, 1929. BROKEN STATUTES: Benny Bubin, one reel. Released Nov, 11, 1929. THREE DIAMONDS, THE: Rooney Family, two reels. Be leased Nov. 11, 1929. PILGRIM PAPAS: Benny Rubin, one reel. Released Nov. 25 1929. HOTSY TOTSY: Benny Rubin, one reel. Beleased Deo. 8, 1929. Universal Comedies (All-Talking — Two Reels) BABY TALKS: Sunny Jim. Beleased Sept. 11. 1929. WATCH YOUR FRIENDS: All star. Beleased Oct. 9. 1929. NO BOY WANTED: Sunny Jim. Beleased Nov. 6, 1929. SUNDAY MORNING: All star. Beleased Deo. 4, 192S. STOP THAT NOISE, with Sunny Jim. Silent and sound. 2 reels. Belease July 16, 1930. Sporting Youth (All Star) (Talking — Two Reels) LADY OF LIONS. Beleased Nov. 25. 1929. HI JACK AND THE GAME. Beleased Deo 9, 1929. Serials TARZAN THE TIGER (Synchronized and Silent). Frank Merrill. Consists of 15 episodes released from Dec. 9, 1929 to March 17, 1930. JADE BOX. THE (Synchronized and Silent). Consists of 10 episodes, released from March 24, 1930, to May 26. 1030. THE LIGHTNING EXPRESS. Featuring Louise Lorraine. Silent and sound, two reels. TERRY OF THE TIMES. Featuring Beed Howes. Western Featurette FIGHTING TERROR. THE. Featuring Billie Sullivan. A Ee-issue. Silent only. Release Juy 19, 1930. Two reels. Vitaphone /. — Stars of Varieties Release Number 2703 ABBOTT, AL, in "Small Town Eambles"; songs and characterizations 2629 ADAIR, JANET, In "Here Comes the Bridesmaid." told in narrntlve song. 952 AHERN. WILL AND GLADYS, In 'On the Rancho"— song and danee. October 18, 1930 EXHIBITORS HERALD-WORLD 17 910 ALBRIGHT, "OKLAHOMA" BOB, and his Rodeo Do Flappers, song and dance. 943 ALDA, MME. FRANCES, singing "Ave Maria" by Verdi. 805 ALDA, MME. FRANCES, singing "The Last Rose of Summer" and "Birth of Morn." 1036 ALEXANDER, KATHERINE, in "The Hard Guy." drama. 1036 ALEXANDER, KATHERINE, In "The Hard Guy." 903 ALLEN, FRED & CO., Fred Allen's Prize Paylets. Co- author and comedian of "The Little Show." in three brief travesties. 1025 ALLEN. FRED. George S. Kaufman's comedy, "The Still Alarm." One song. 977 AMES, LIONEL "MIKE." in "The Varsity Vamp"— female impersonator in a college comedy. 2255 ARDATH. FRED & CO., in "Men Among Men," com- edy of a man alibiing an intoxicated friend to his wife. 913 ARNST. BOBBE & PEGGY ELLIS— female vocal- three songs. 3972 ARTHUR, JOHNNY, In "Paper Hanging"— comedy— largo cast. 4035 ARTHUR, JOHNNY, in "Bridal Night." 3636 ARTHUR, JOHNNY, stage and screen star, in a do- mestic comedv, ■'Stimulation." 4260 ASTOR, GERTRUDE, in "The Doctor's Wife," comedy. B 2556 BAILEY AND BARNUM in "The Globe Trotters," singing three songs. 2557 BAILEY AND BARNUM in "Without a Band," a comedy singing and talking act. 2558 BAILEY AND BARNUM In "The Two White Ele- phants," in "high yaller" make-up they sing popular jazz songs. 2910 BARD. BEN, "The Champion Golfer." an original com- edy sketch. 2700 BARRIOS, JEAN, in "Feminine Types." Female im- personator sings three songs with his impersonations. 941 BARRY AND WHITLEDGE, in "Jest for a While." Male and female — two songs. 989 BARTLETT, EDWIN, in "Desert Thrills"— flash act- four songs. 926-27 BARTON, JAMES, in "The Under Dog"— comedy (two reels). 2144 BARTRAM & SAXTON, "the two Kentucky boys of jazz" in three song numbers, with guitar and orchestra accompaniment. 2763 BAXLEY, JACK, in "Neighbors." a comedy sketch with songs. 2697 BELL & COATES, "The California Songbirds." in popular songs. 2597 BENNY, JACK, comedian in "Bright Moments." his noted monologue. 947 BERGEN, EDGAR, in "The Operation." Ventriloquist. Amazing novelty. 2869 BILLY. LITTLE, versatile midget star in "The Flaming Youth." original songs and fast tap dancing. 4093 BILLY, LITTLE, the famous midget, in "No Questions 1064 BOND, LILLIAN, in "Lost and Found." comedy. 1070 BOND, LILLIAN, in "Putting It On," comedy. 2885 BORN & LAWRENCE, in "The Country Gentlemen," a comedy skit with songs. 2940 BORN & LAWRENCE, in "Pigskin Troubles." a com- edy of campus and gridiron. 2920 BORN & LAWRENCE, in "The Side Show." in which these musical comedy comedians recite, dance, sing and swap jokes. 2640 BORN &. LAWRENCE, in "The Aristocrats" In which they employ their pantomime stunt in accompaniment to their songs. 2233 BOSWORTH, HOBART, in "A Man of Peace." A quiet man of the mountains becomes suddenly em- broiled in a feud. 2870 BOWERS, BRUCE, In "Artistio Mimicry," in which he does a variety of imitations. 3190 BOYD, WILLIAM, in "The Frame." with Charles B. Middleton — Drama. 2699 BRADY. FLORENCE, in "A Cycle of Songs." 2734 BRADY, FLORENCE, stage and variety star in "Char- acter Studies." 2745 BRADY, STEWART, "The Song Bird." boy soprano in three songs. 2733 BRIAN, DONALD, musical comedy star in a quartet of songs. 223" . :KWELL. GLADYS, in "Hollywood Bound." a sat- ire on male beauty contests, with a cast of five 987 BRODERICK. HELEN, in "Nile Green"— humorous tour of Egypt — seven scenes. 1006 BROKENSHIRE. NORMAN, in "The Fight"— satire on modern prize fights, by Ring Lardner. 2232 BROOKS & ROSS, vaudeville headliners, in "Two Boys and a Piano." 1074 BROOKS. ALAN, in "Mr. Intruder." comedy. 2589 BROWNE, FRANK & KAY LAVELLE, in "Don't Handle the Goods," xylophone, singing and patter act. 970 BROWNE, JERRY &. BETTY, in "Let's Elope," col- legiate kids, cutting up in best campus manner. 2590 BROWN, JOE E., in "Don't Be Jealous." Famous stage and screen comedian as dancing teacher to a pretty wife with a jealous husband. 2265 BROWN & WHITAKER. In "A Laugh or Two." Vaude- ville headliners in gags and jokes. 2328 BROWN & WHITAKER, in "In the Park." a humor- ous skit with music 2570 BROX SISTERS, THREE, in "Glorifying the American Girl." Popular trio of stage and variety in a trio of songs. 2571 BROX SISTERS, THREE, in "Down South." in which they sing three haunting southern melodies. 2888 BROX SISTERS. THREE, in "Headin' South." harmon- izing in Southern songs. 3818 BUCHANAN, JACK, in "The Glee Quartette"— London's favorite comedian — two songs. 2679 BURNS AND KISSEN. popular comedians in comedy Greek makeup, singing funnv songs. 930-31 BUZZELL, EDDIE, in "Hello Thar"— comedy In two reels. 963-64 BUZZELL, EDDIE, in "Keeping Company" with Evalyn Knapp i>nd Clav Clement. Comedv — two reels. 975-6 BUZZELL, EDDIE, in "The Royal Fourflusher." 1066 BUSLEY. JESSIE, in "Seeing-Off Service," comedy. 2704 BYRON, ARTHUR &. CO.-, in "A Funny Affair," a comedy of mixed identities. The star is supported by Kate, Eileen and Kathryn Byron. 1063 CAMERON. HUGH, in "The Emergency Case," comedy. 1075-76 CAMPBELL, FLO, in "His Public," comedy with songs. in "The People Versus"- playlet drama— of 2781 CAMPEAU, FRANK, four scenes. 2179 CARLE, RICHARD, in "Stranded," stranded opera producer, with two songs. 2239 CARLE, RICHARD, with May McAvoy. in "Sunny Cali- fornia," story of a wife who induces her husband to quit cold New York for glorious Califorina. 2551 CARLE, RICHARD, stage star, in a comedy sketch. "The Worrier," a man who does the worrying for others at so much per worry. 3761 CARPENTIER, GEORGES, in "Naughty, but Nice." popular as a prize fighter, stage and screen star. One song. 2309 CARR. NAT, popular comedian, in a monologue of laughable incidents. 2369 CARRILLO, LEO, in a dialect monologue, "The For- eigner." 2552 CARRILLO. LEO, noted stage star, in a recitation of the most dramatic poem of the world war. "The Hell Gate of Soissons." 935 CARROLL, ALBERT, in "Impersonations." Impersonates four famous stars. 1046 CARSON. JAMES B., in "Everything Happens to Me," comedy. 2562 CEBALLOS, LARRY, REVUE, in which Vitaphone Girls and Al Herman, sing and dance. 2627 CEBALLOS, LARRY, "Roof Garden Revue." Beautiful girls and an adagio team in songs and dance. 2661 CEBALLOS, LARRY, "Undersea Revue." Noted variety stars and a chorus in a spectacular revue. 2693 CEBALLOS, LARRY, "Crystal Cave Revue," with songs. 2739 CHANDLER, ANNA, in "Popular Songs." 2696 CHASE, CHAZ, "the unique comedian." who eats every- thing— fire, paper, violins, flowers, shirts, etc. 2598 CHIEF CAUPOLICAN, "the Indian baritone," the only Indian who has sung in grand opera, in three classic songs. 1051 CHURCHILL, BERTON, in "Five Minutes from the Station." drama. 2242 CLEMONS, JIMMY, vaudeville star, in "Dream Cafe." songs and dance. 1061 CLUTE. CLUSTER, in "The Jay Walker." comedy. 2709 CODEE &. ORTH, in "Zwei und Vierstigste Strasse," in German, with three songs. 2798 CODEE & ORTH. in "Stranded in Paris." comedy Skit. 885 CODEE & ORTH, in "Music Hath Charms." comedy playlet. 2800 COHEN. SAMMY, in "What Price Burlesque"; imi- tations. 2244 COLEMAN, CLAUDIA, in "Putting It Over," comedy impersonations. 2249 COLLEGIATE FOUR, THE, in "Campus Capers." the college spirit in songs. 2121 COLONIAL GIRLS, THREE, in "The Beauty of Old Time Music"; harp, flute, cello and coloratura soprano. 4270-71 COMPTON, BETTY, in "The Legacy," musical revue. 969 CONKLIN. CHESTER, in "The Master Sweeper"— comedy playlet. 3988 CONKLIN. HEINIE, in "Ducking Duty"rolliclring com- edy of doughboy life. 1015-16 CONLEY. HARRY J., in "Slick as Ever." 2273 CONLEY, HARRY J., in "The Bookworm." comedy playlet which was the hit of "LeMaire's Affairs." 2577 CON LIN & GLASS, in "Sharps and Flats," in amusing antics and songs. 1055-56 CONNOLLY, WALTER, in "Many Happy Returns," comedv-drama. 2583 CONNOLLY & WENRICH. musical comedy star and fa- mous composer in a number of Wenrieh's songs. 563 CONRAD, EDDIE, assisted by Marion Eddy, in four songs. 2284 COOK, CLYDE, in "Lucky in Love"; comedy of a hus- band who extracts $200 from his wife for a poker game. 2159 COOPER & STEPT, song hit writers in several of their popular songs. 1047 CORBETT. JAMES J., in "At the Round Table." 1047 CORBETTE. JAMES J., in "At the Round Table." nnsh-noveltv. 2769 CORCORAN. RED. in "I'm Afraid That's All." Four banjo numbers. 991 COREENE. MARCELLE, in "Rural Hospitality," com- edv. 3758 CORNWALL, ANNE, in "The Baby Bandit." 2272 COSCIA & VERDI, in a burlesque of operatic airs and the artistic temperament. 2659 COSLOW, SAM, in "The Broadway Minstrel," present- ing four of his most popular compositions. 2245 COWAN. LYNN, vaudeville headliner, in three of his original songs. 2258 COWAN. LYNN, the "Community singer," in five popu- lar songs. 2547 COWAN. LYNN, leads audience in choral singing— four numbers. 2680 COWAN. LYNN, in a new collection of old songs. 2253 COYLE *. WEIR, songs and dances by clever team of youngsters. 2133 CRANE. HAL. in "The Lash." a dramatic playlet of the Tombs, written by Crane, a big hit in vaudeville. 2118 CRAVEN. AURIOLE, the dancing violinist and singer, in three numbers. 2685 CROONADERS, THE. In "Crooning Along." Four boys in Ave lilting songs. 2736 CROONADERS, THE, in "Melodious Moments": for songs. 2140 CROWELL & PARVIS, vaudeville's talented children, in songs and dances. 2120 CRUSE BROTHERS, the "Missouri sheiks." in "Old Time Melodies in an Old Time Way," with violin, guitar and banjo. 2126 CRUSE BROTHERS, in popular melodies and ditties. 2299 CUGAT, X. & HIS GIGOLOS, in "A Spanish Ensem- ble." Famous violinist in Spanish selections, assisted by several talented musicians and dancers. 2125 CUMMINGS, DON, the "drawing room roper." in a lariat exhibition, accompanied by Vitaphone orchestra. 1039-40 CURTIS, BEATRICE, in "The Play Boy." D 1021 DALE, JAMES, in "Matinee Idle." 3676 DAVIS. FRANK, in "—And Wife." with Bemice Elliott — comedy angle on domestic relations. 4249 DAVIS, ROGER, in "The Woman Tamer." comedy. 2968 DEIRO, GUIDO, famous piano-accordionist in two de- lightful selections. 2702 DE LA PLAZA & JUANITA, in "Siesta Time," Fa- mous tango artist and his company in thrilling dances and some songs. 2542 DELF, HARRY, Broadway comedian, in songs and comedy monologue. 2251 DELF, HARRY, in "Soup." which displays his remark- able mimicry of a whole family eating soup. 2563-64 DELF, HARRY, in "Giving In," supported by Hedda Hopper, directed by Murray Roth. An engaging playlet. 2290 DEMAREST, WILLIAM, in "Papa's Vacation." a riot- ous comedy playlet by Hugh Herbert and Murray Roth. Directed by Bryan Foy. 2143 DEMAREST, WILLIAM, in "When the Wife's Away," comedy playlet directed by Bryan Foy; with three songs. 2138 DEMAREST, WILLIAM, in "The Night Court." comedy sketch directed by Bryan Foy. 1064 DEMAREST, WILLIAM, in "Lost and Found," com- edy. 2609 DICKERSON, HOMER, "Broadway's Smart Musical Comedy Star," in three songs. 912 DERICKSON AND BROWN, in "A Song Drama," Charles Derickson, dramatic tenor, and Burton Brown, pianist, offer two selections. 2122 DISKAY, JOSEPH, famous Hungarian tenor, concert and radio artist, in two songs. 980 DIXON, JEAN, in "Two Rounds of Love," comedy with James Rennle. 2668 DONER, KITTY, in "A Bit of Scotch." Male imper- sonations and six songs. 2669 DONER, KITTY, famous male impersonator, and two assistauts in four songs. 2298 DONER, TED, dancing comedian and his Sunkist Beau- ties, in a singing variety. 1068 DONNELLY, LEO, in "Stepping Out," comedy. 993 DOUGLAS, TOM, in "The Cheer Leader," drama of college life. 2146 DOVES, THE TWO, In "Dark Days," comedy dialogue and original songs. 2178 DOVES, THE TWO, in "Flying High." Blackface com- edy of two aviators stranded at the North Pole. 2257 DOVES, THE TWO, in a comedy of two negroes in a haunted house. 2127 DOWNING, HARRY & DAN, in "High Up and Low Down"; songs, laughs and female impersonations. 1094-95 DRESSLER, ERIC, in "Compliments of the Sea- son." drama. 2889 DREYER, DAVE, in "Tin Pan Alley." Popular com- poser in popular compositions of his own. 3900 DUGAN, TOM, in "She Who Gets Slapped" — comedy of a husband who is afraid of his wife. 3883 DUGAN, TOM, and BARBARA LEONARD, in "Sur- prise"— comedy. 4284 DUFFY, JACK, in "The Skin Game." comedy. 2115 DUNCAN, HERRING & ZEH, popular California sing- ers in solos, a duet and some trios. E 3778 EDDY, HELEN JEROME, in "Niagara Falls"— drama in three scenes. 3740 EDDY, HELEN JEROME, in "Christmas Knight"— drama. 3668 EDWARDS. NEELY, &. LEW BRICE. in "The Window Cleaners" — comedy of two warbling window washers singing about their profession. 4034 EDWARDS, NEELY, in "Her Relatives" — slapstick com- edy of pesty in-laws who come to spend the evening and stay a month. 3676 ELLIOTT, BERNICE. in "—And Wife," comedy in four scenes on domestic relations. 3942-43 ELLIOTT. BERNICE, in "Reno or Bust"— a two- reel farce comedy. 960 ETTING, RUTH, in "Broadway's Like That"— star of "Whoopee," in a dramatic playlet with two songs. 1041-42 ETTING. RUTH, in "Roseland," comedy with songs. 1055-56 EVANS. MADGE, in "Many Happy Returns," com- edy-drama. 2283 FASHION PLATES OF HARMONY, a quartet of dis- tinctive concert voices in famous and original com- positions. 3179-80 FERGUSON, HELEN, in "Finders Keepers," a two- reel comedy drama from the pen of George Kelly. 2238 FERRIS. AUDREY, in "The Question of Today," a dramatio playlet. 1017 FIELDS, LEW, in "23— Skidoo." 1028 FIELDS, LEW, in "The Duel." 2)47 FIELDS, SALLY, comedy entertainer, in "The Hostess." a laughing sketch with songs. 2588 FIELDS & JOHNSTON, vaudeville headliners in a com- edy skit, "Terry and Jerry." 1028 FIELDS, LEW. in "The Duel." comedy. 920 FISHER & HURST, in "Apartment Hunting," song and dance. 2581 FLIPPEN, JAY C, musical comedy and vaudeville star, in a fast comedy skit, "The Ham What Am." 2281 FLORENTINE CHOIR. Italy's greatest ensemble of choral voices, singing "Adoramus te Christe" and the "Toreador Song" from the opera, "Carmen." 2282 FLORENTINE CHOIR, oldest choral organization in the world— more than 800 years old — singing. "Ninna, Nan- na" and "Santa Lucia Luntana." 2839 FOLSOM. BOBBY, musical comedy actress in "A Modern Priscilla." contrasting the Puritan Priscilla and the same girl today. 3238-39 FORD, HARRISON, in "The Flattering Word." two reels of clever comedy by George Kelly. 1018 FORD. WALLACE, in "Fore." 973 FORD, WALLACE, in "Absent Minded," comedy of an absent-minded youth. 1057 FOSTER, PHOEBE, in "Grounds for Murder." comedy. 1035 FOX, HARRY, in "The Lucky Break." 1039-40 FOX, HARRY, in "The Play Boy." 2819 FOX, ROY, the whispering cornettist, in three selection* and two band numbers. 1012-13 FOY, EDDIE, JR., in "The Heart Breaker." 2575-76 FOY, EDDIE, & BESSIE LOVE, in a clever playlet of back-stage life. "The Swell Head." starring the famous stage clown and the screen leading woman. 2579 FOY FAMILY, THE, in "Foys for Joys." a satire on talking motion pictures, with Eddie Foy's family, di- rected by Bryan Foy. 2580 FOY FAMILY. THE, in "Chips of the Old Block." presents the children of the famous comedian, Eddie Foy, in songs and dances and a monologue by Eddie Foy, Jr. 2705 FRANKLIN, IRENE, famous American comedienne, sup- ported by Jerry Jarnigan, in three of his songs. 2271 FREDA & PALACE, in "Bartch-a-Kalloop." their na- tionally famous vaudeville act. Comio antics and songs. 1030 FRIGANZA, TRIX1E, in "Strong and Willing." Two songs. 2791 FRIGANZA, TRIXIE. stage and variety star In "My Bag o' Trix." with two songs. 1019-20 FRISCO, JOE, in "The Song Plugger." Two songs. 939 FRISCO, JOE, in "The Benefit," comedy — three songs. 2188 GABY, FRANK, popular ventriloquist, in "The Tout," a skit of comedy moments at the race track. 3825 GARON, PAULINE, in "Letters." a comedy of wife TS. stenographer. 18 FILM BUYER SECTION October 18, 1930 3336 GENTLE, ALICE, grand opera soprano, singing "Haba- nera." from "Carmen." 2132 GIBSON. HOOT, TRIO, the Hawaiian Serenaders en- gaged by Hoot Gibson, screen star, to play at his ranch on ukuleles and steel guitars. 4249 GILBERT. BILLY, in "The Woman Tamer," comedy. 22C0 GILGERT, MASTER, sensational child artist from vaudeville, in an unusual routine of songs and dances. 2338 GILLETTE. BOBBY, famous banjoist from the variety stage, assisted by Doris Walker, radio and stage artist, in four selections. 2107 G1VOT. GEORGE. PEARL LEONARD AND NINA HINDS. "The College Boy" and "The Melody Girls." In popular songs. 3829 GLASS GASTON, in "South Sea Pearl," a Technicolor romance of the South Seas, with Charlotte Merriam. 1057 GLENDENNING. ERNEST, in "Grounds for Murder," comedy. 2670 GOTTLER, ARCHIE, famous song writer, in a melody of the songs which have made him celebrated. 1055-56 GOTTSCHALK. FERDINAND, in "Many Happy Re- turns." comedv-drama. 4097-98 GRAHAM. EDDIE, in "An HI Wind." 4168 GRAHAM, EDDIE, in "Twixt Love and Duty." 1037 GREEN, EDDIE, in "Temple Belles." songs and dances. 2746 GREEN. JANE & CO., In "Singing the Blues." Tie Broadwav star in three numbers. Directed by Bryan Foy. 2750 GREEN, JANE, "The Melody Girl." In three songs. 3719 GREENWAY, ANN, in "And How.' and dancing show in Technicolor. 2600 GREY. ANN. and her boy friends. Grey is a popular radio artist. 985 GROGAN. OSCAR, exclusive Columhia recording artist, in "Footnotes," a snappy song and dance number. 3278 GUZMAN. ROBERTO. Mexican tenor, in "The Military Post." sings two songs, with a picturesque background in Teclinicolor. 3279 GUZMANN, ROBERTO, sings "La Paioma" and "Te Quiere" in "A Spanish Fiesta," filmed in Technicolor. 4160 IRVING, WILLIAM, 4139 IRVING. WILLIAM, 4284 IRVING, WILLIAM, 2555 IRWIN. CHARLES, in "Ginsberg of Newberg." in "Won to Lose." in "The Skin Game." comedy, "the debonair humorist" of variety tuneful singing In five songs. Miss H 2379 HACKETT, CHARLES, noted tenor, assisted by Joyce Compton. in two numbers, "Who Is Sylvia 1" and "Ser- enade." 916 HACKETT, CHARLES. In a concert recital of two numbers, with Solon Albertlnl at the piano. He sings, "II Mlo Tesoro Intanto" and "O Paradise." 899-900 HACKETT. CHARLES, sings two scenes from "Faust." assisted by Chase Baromeo. 4209 HAGER. CLYDE, in "Railroad Follies." musical com- edy. 2319 HAINES, ROBERT, noted stage star, in "Ten Min- utes." a gripping drama of a prisoner in the death cell. 2269 HALEY & McFADDEN, musical comedy and vaudeville headliners, in "Haleyisms." witticisms and wise-cracks. 986 HARDIE, RUSSELL, the hit of the "Criminal Code," in a one-reel drama titled "The No-Account." 790 HARKINS. JIM. in "The Family Ford." comedy. 2262 HARRINGTON SISTERS, from "The Passing Show," in- I0O3 HARRINGTON. JOHN, in "Strong Arm," drama, a garden of songs. 1044 HARMON, JOSEPHINE, in "Harmonizing Songs." Three songs. 1044 HARPOON. JOSEPHINE, in "Harmonizing Songs." songs. 2757 HARRIS. VAL. & ANN HOWE, in "Fair Days." Val Harris is a, noted "rube" comedian. 2758 HARRIS. VAL, «. ANN HOWE, in a comedy sketch, "The Wild Westerner." 1083 HASSELL. GEORGE, in "Where There's a Will." com- edy. 2762 HAYNES. MARY, in her original sketch. "The Beauty Shop," with songs. 1047 HFLLINGER, MARK, in "At the Round Table." flash novelty. 3413 HENDERSON, DICK, in "The Muslo Shop." a recital of snappy songs. 3280 HENDERSON, DICK, famous vaudeville comedian, in "At the Church Festival," a peppy recital of songs and jests. 933 HENLERE. HERSCHEL, "The Madcap Musician," In a musical novelty. 2517-18 HERBERT, HUGH, character comedian, in a sketch of married life, "The Prediction." 2578 HERMAN, AL, blackface comedian, in two songs. 4097-98 HIBBARD. EDNA, in "An 111 Wind." 2110 HJLAN'S BIRDS. "Cockatoos at their Best," an un- usual bird act. Directed by Bryan Foy. 2753 HOLLINGSWORTH & CRAWFORD, in a playlet of family iife. "Bedtime." 4230 HOLMAN. HARRY, in "The Big Deal." comedy. 954 HOLTZ. LOU, In "Idle Chatter." a hilarious mono- logue by famous Broadway comedian. 1047 HOPPER. DeWOLF, in "At the Round Table." flash novelty. 2237 HORTON, EDWARD EVERETT, noted stage and screen tar. with Lois Wilson, in a playlet. "Miss Information." 4168 HOWARD, ESTHER, in 4240 HOWARD, ESTHER, in 4235 HOWARD, ESTHER, in 4286 HOWARD, ESTHER, in 4249 HOWARD, ESTHER, in 2596 HOWARD. JOSEPH E. "Twixt Love and Duty." "Who's the Boss." "Ship Ahoy," musical comedy. "The Victim," comedy. "The Woman Tamer," comedy. ... composer of musical comedies, in a recital of his own songs. 962 HOWARD, LORRAINE. & FLORENCE NEWTON. In "Wedding Bells," a song burlesque of modern matri- mony. 349 HOWARD. WILLIE &. EUGENE, musical comedy stars. In a comedy sketch titled "Between the Acta of the Opera." 972 HOYT. WAITE. & J. FRED COOTS, the boy wonder of baseball, In "A Battery of Songs." 1046 HOYT. LEO. in "Everything Happens to Me," comedy. 2837 HUGHES & PAM, In "The Fall Guy, a sketch In which Kay Iluyhcs sings and does his comedy falls. 4270-71 HUNDLEY, JOHN, in "The Legacy." musical revue. 2180 HURLEY. PUTNAM & SNELL, Jazz and comedy songs. 2247 HYAMS & MclNTYRE. stage and screen players, in a short satire, "All In Fun." 2264 HYMAN. JOHNNY. In "Playing Pranks with Webster," 'n which he writes words, breaks them into syllables. 991 IMHOF. ROGER, in "Bural Hospitality," comedy. 2572 INGENUES. THE. r'lrKj- orchestra from Zlegfeld "Fol- lies." In four numbers. 2573 INGENUES. THE, five orchestra selections. popular song trio, In stage, in a comedy monologue. 3359 JANIS. ELSIE, musical comedy star, in four of her popular songs. 901 JANS & WHALEN. "Two Good Boys Gone Wrong," a presentation of spicy songs, tricky steps, and irrepressi- ble wit. 1070 JARVIS. BOBBY, in "Putting It On." comedy. K 921-22 KEANE. ROBERT EMMETT, & CLAIRE WHIT- NEY, in "Room 909." a comedy of humorous situations 907 KEATING, FRED. In "Illusions"; the famous magician performs some of hit, adept magical feats. 4200 KENT, BILLY. In "Dining Out." 1044 KING, JACK. In "Harmonizing Songs." 1077 KING. ROSE, in "Tintypes. " song and patter. 2650 KJERULF'S MAYFAIR QUINTETTE, consisting of three harpers, violinist and a vocalist, in three numbers. 2737 KREMER & BOYLE, stage comedians, in a skit. "Idle Chatter." 1074 KRUGER. OTTO, in "Mr. Intruder." comedy. 984 KUZNETZOFF AND NICOLINA. popular concert artists. in "A Russian Rhapsody." four songs. 4123 LADOUX. GENE, in "The Body Slam." 904-905 LAHR. BERT, In "Faint Heart." Two reels of fast and furious comedy. 4200 LAKE. ALICE, in "Dining Out." 4160 LAMBERT, EDDIE, in "Ginsberg of Newberg" 4123 LAMBERT. EDDIE, In "The Body Slam." 4139 LAMBERT. EDDIE. In "Won to Lose." 702 LAMBERT. EDDIE, famous concert pianist, In .Tour selections. 3895-96 LANE LUPINO, In "Evolution of the Dance"; two- "Compliments of the Season." 915 739 2250 1054 2150 1059 472 473 2708 2868 383 2234 2591 2592 2310 3300 4162 4099 3800 3827 3881 3983 4009 968 3931 792 532 4097 2575 2565 2620 2408 945 LEWIS. LEWIS, LEWIS. sketch. ' LEWIS, 96 LANE LUPINO, In reel Technicolor revue. 95 LANE, LENITA, in drama. LANG & HEALY. in "Who's Who," riotous comedy. LA RUE. GRACE, musical comedy star, in two songs. LA VALLES, THE, in a Spanish serenade, a group of Spanish songs. LAWRENCE, CHARLES, in "Th» Substitute." comedy. LEE KIDS, the famous movie children, Jane and Kath- erine. Two songs. LeMAY. ROY in "Bright Savings." comedy. LE NARR. ADELE, "the wonder kid in vaudeville," singing ana dancing. LESLIE. nriREE. in "Let's Merge." comedy. BERT, Broadway comedian. In three songs. BERT, new selections of three comic ones. FLO, Broadway comedienne, in a humorous Give Us a Lift." JOE. night club favorite. In four songs. LEWIS, MARY, grand opera star, singing "Dixie" and "Carry Me Back to Old Virginny." with male chorus singing "Swing Along, Sue." LEWIS, MITCHELL, stage and screen star. In a dra- matic playlet, "The Death Ship." LIGHTNER. WINNIE, musical comedy and screen star, in three comic songs. LIGHTNER, WINNIE, "Broadway's Tomboy." In three of her inimitable comedy songs. LIPTON AND TERRILL. Five song numbers, with Lipton imitating all kinds of musical instruments. LITTLE BILLY, in "The Head of the Family," comedy behind the scenes of a traveling circus. The most famous midget in the leading role. 63 LITTLEFIELD. LUCIEN, in "His Big Ambition." 4100 LITTLEFIELD. LUCIEN, in "Out for Game." 01 LITTLEFIELD, LUCIEN. "The Potters" in "Getting a Raise," adapted from J. P. McEvoy's newspaper stories. 28 LITTLEFIELD. LUCIEN. "The Potters." the second of the J. P. McEvov newspaper stories. "At Home." 82 LITTLEFIELD. LUCIEN. "The Potters" in "Done in Oil." third of the series. 84 LITTLEFIELD, LUCIEN. a Vacation." 10 LITTLEFIELD. LUCIEN. "The Potters" In "Pa Gets "The Potters." in This time Pa Potter is the third in "Big love Money, triangle. L0B0 — the dog of dogs, in a flash novelty. LODER. LOTTI, In "Lonely Gigolo." "The Girl from Vienna" in a gorgeous Technicolor flash. LOFTUS. CECILIA, noted stage star, in "Famous Im- personations." LOOM IS TWINS, vaudeville child entertainers, in three songs. 98 LORCH. THEODORE in "An III Wind." ■6 LOVE, BESSIE, AND EDDIE FOY. in a two-reel comedv playlet, "The Swell Head." LOVE. MONTAGU, stage and screen star, in "Character Studies." LOWRY, ED, "the happy Jester," in three song selections. LYDELL AND HIGGINS, In their popular rustic act. "A Friend of Father's." LYONS. AL. AND FOUR HORSEMEN, introducing the noted accordionist and his three accompanists in "Mu- sical Melange." LYONS, JIMMY, varieties "general of hilarity," In an amusing monologue on war and statesmen. LYONS. JIMMY, in a monologue packed with satire. LYTELL. BILLY. AND TOM FANT, In "Two of a Kind." Song and dance. M 617 MAC GREGOR, BOB, radio Scotch comedian, In comedy monologue and songs. 613 MAC GREGOR, KNIGHT, musical comedy and concert baritone. In three songs, including "On the Road to Mandalay." 2795 MACK AND PURDY, variety headliners. in a parade of fast chatter. "An Everyday Occurrence." 716 MARCELLE, MISS, singing southern syncopated songs. Director. Bryan Foy. 2741 MARLOWE AND JORDAN. English music hall favorites. in "Songs and Impressions." 2111 MARSHALL. S. L., & THREE BAD BOYS, the "sliver voiced American soprano" and "the Hollywood enter- tainers." In three songs, directed by Bryan Foy. 1024 943 944 953 974 2731 2732 961 951 2339 2336 965 2239 2169 946 2694 1066 1000 4035 2593 3190 3740 2263 862 879 923 4260 963 2297 3988 4209 1075 2199 1004 2695 4140 2108 3873 2256 2190 2116 2548 1045 2296 2766 4285 2662 2663 2756 2707 1014 2289 4140 3873 430 2607- 1072 1094 978 3781 2119 1003 2710 4287 4286 1072 950 1051 MARTINELLI. GIOVANNI, grand opera star In two songs from Scene I. Act IV. of "Aida." MARTINELLI, GIOVANNI, in selections from "Mar- tha," assisted by Llvia Marraccl, soprano. MARTINELLI, GIOVANNI, In arias from "H Ttova- tore," assisted by Livia Marraccl. MARTINELLI GIOVANNI, singing "Celeste Aida,' assisted by Adam Dldor. in the prison scene from from Verdi's opera. "Aida," basso. MARTINELLI, GIOVANNI, Gounod's "Faust." MAUGHAN. DORA, star of the English music halls. In "The Bad. Bad Woman." She sings three songs. MAUGHAN, DORA, in song Impressions, assisted by Walter Fehl, tenor. MASON, HOMER, AND MARGUERITE KEELER, In "Money, Money, Money," a hilarious comedy of a too- rich pair. MAY, JOE, AND DOROTHY OAKS, In "A Perfect Understanding," an offering of snappy Jokes and songs. MAYER & EVANS, "Tie Cowboy and His Girl." In a new selection. MAYER & EVANS, In a comedy skit with songs. MAYOR, LEW, in "Gym Jams," a novel exhibition by the ace Juggler. McAVOY, MAY, screen star, in a comedy. "Sunny California." with Richard Carle In the cast. MclNTOSH. BURR, stage and screen star. In his own dramatic playlet, "Non- Support." McLALLEN. JACK AND SARAH. In a wise-cracking skit, "Oh, Sarah." McLEOD, TEX, premiere rope spinner, in a singing and lariat-throwing act. McNAUGHTON, HARRY, in "Seeing-Off Service," com- edy. McWILLIAMS, JIM, In "Grand Uproar." MERRIAM. CHARLOTTE, in "Bridal Night." MEYERS AND HANFORD. "The Arkansas Travelers." in barefoot dancing and down-south songs. MIDDLETON, CHAS. B., in "The Frame." a gripping crook drama. MIDDLETON. CHAS. B., in "Christmas Knight." a novel drama with a powerful punch. MILJAN. JOHN, screen star, in a comedy sketch with songs, "His Night Out." MILLER AND LYLES, negro comedians, in a comedy skit, "They Know Their Groceries," directed by Bryan Foy. MILLER AND LYLES, in a comedy skit with song, "Harlem Knights." MILLER AND LYLES, In "The Midnight Lodge," a comedy sketch with a song. MITCHELL. GENEVA, in "The Doctor's Wife," com- edy. MOORE. CLARENCE, presenting "Loho— the Dog of Dogs." In an exhibition of canine intelligence. MORAN, POLLY, screen comedienne. In a monologue with songs. MORGAN, PHIL. AND HEINE CONKLIN, In "Duck- ing Duty." a comedy skit of doughboy life. MORGAN, GENE, in "Railroad Follies," musical com- edy. 76 MORRIS. JOE. in "His Public." comedy with songs. MORRISON, ALEX, famous trick golfer, and a clever comedy act, "Lesson in Golf." MORRISSEY AND MILLER NIGHT CLUB, a varied revue with songs and monologue. MORSE. LEE. in "The Music Racket." MOUNTED POLICE QUINTETTE, offering characteristic songs in 'The Northern Patrol." 08 MUNSON, ONA, in "The Collegiate Model." One song. MURRAY, JOHN T.. In "The Servant Problem." MURRAY AND LA VERE, accordionist and girl Imi- tator, in songs and accordion solos. MURRAY. JOHN T.. & VIVIEN OAKLAND, In a comedy skit, "Who Pays." MUSSER. CLAIR OMAR, world's foremost marlmba- phonist, in three selections. N NAVARRA, LEON, talented piano player. In classical NAZARRO, CLIFF, AND TWO MARJORIES. Nazarro gives a number of piano selections, while the Two Mar- jories sing negro spirituals. NELSON. EDDIE, AND COMPANY, In a comedy skit. "Stop and Go." NEWBERRY. BARBARA, in "Fashion's Mirror." musical revue. NEWELL. BILLY AND ELSA, "Those Hot Tamales" of vaudeville, in a comic song number. NEWHOFF AND PHELPS, variety favorites in an original sketch with songs, "Cross Words." NORDSTROM, CLARENCE, in "Ship Ahoy," musical comedv. NORMAN. KARYL, the famous "Creole Fashion Plate." in "Types." He gives his famous female impersona- tions, and sings. NORMAN. KARYL, In "Silks and Satins." further female impersonations and songs. NORTH, JACK, banjo wizard, in "The Ban-Jokester." NORWORTH. JACK, stage and variety matinee Idol, in three songs. NORWORTH, MR. AND MRS. JACK, In "The Naggers." NOTRE DAME GLEE CLUB, popular collegiate glee club: semi-classical and collegiate songs. o OAKLAND. VIVIEN, in "The Servant Problem." OAKLAND AND MURRAY, in "Who Pays," a comedy. OAKLAND. WILL, in four songs. 08 OBER, ROBERT, stage and film star. In a two-reel playlet. "A Regular Business Man." 73 O'BRIEN. PAT. in "The Nightingale." drama. ■95 O'BRIEN. PAT, in "Compliments of the Season." drama. O'CONNELL. HUGH, in "Find the Woman," another of the newspaper series comedy. O'MALLEY, PAT, in "The People Versus." dramatic playlet. O'NEIL AND VERMONT, famous blackface comedians, in two songs. O'NEIL. HENRY, in "Strong Arm." drama. ORTH, FRANK, in "Meet the Wife," an original one- act play. ORTH. FRANK, in "The Salesman," comedy. ORTH, FRANK, In "The Victim," comedy. 73 OSBORNE. VIVIENNE. in "The Nightingale." drama OSTERMAN, JACK, in "Talking It Over," male vocal two songs. OVERMAN. LYNNE, in "Five Minutes from the Sta- tion," drama. October 18. 1930 EXHIBITORS HERALD -WORLD 19 2246 PADDEN, SARAH, stage star, in "The Eternal Bar- rier." a dramatic monologue. 2268 PADDEN, SARAH, in a playlet entitled "Souvenirs." 4240 PANGBORN, FRANKLIN, in "Who's the Boss?" 3674-75 PANGBORN, FRANKLIN, in "Poor Aubrey. " com- edy playlet based on the play. "The Show-off." 3942-43 PANGBORN. FRANKLIN, in "Reno or Bust," a two-reel farce comedy. 4260 PANGBORN. FRANKLIN, in "The Doctor's Wife," comedy. 2883 PARAGONS, THE, in an atmospheric presentation with songs. "In the Tropics." 928 PAULO, PAQUITA & CHIQUITA. in romantic tunes of Spain and Mexico. 2103 PEABODY. EDDIE, in "Banjomania." Five selections. 2539 PEABODY, EDDIE, banjoist, and his partner. Jimmie Maisel. in "In a Music Shop." 2560 PEABODY, EDDIE, king of banjo players, with his partner. Jimmie Maisel, in five selections. 1068 PENNER, JOE. in "Stepping Out," comedy. 1066 PENNER. JOE. in "Seeing-Off Service," comedy. 3641 PENNINGTON, ANN. in "Hello. Baby." "Technicolor flash. 4168 PERCIVAL, WALTER, in "Twixt Love and Duty." 940 PERFECT, ROSE, in "The Girl With the Golden Voice." prima donna of George White's Scandals; sings three songs. 1068 PHILLIPS. MARY, in "Stepping Out." comedy. 917 PICON, MOLLY, comedienne. Two songs. 3816 PLANTATION TRIO, in "The Land of Harmony." Four songs. 2320 POLICE QUARTET, four singing cops from Hollywood, in four selections. 2554 POLLARD, DAPHNE, English comedienne. In an act for which she is internationally famous. "Wanted — a Man." 2567 POLLARD, DAPHNE, English comedienne, in a comedy sketch. "Cleo to Cleopatra." 3800-01 POTTERS. THE, in "Getting a Raise." first of the Potters series adapted from the J. P. McEvoy newspaper stories. 3827-28 POTTERS, THE, in "At Home," second of the Potters series adapted from the J. P. McEvoy newspaper 3881-82 POTTERS, THE. in "Done in Oil." third of the Potters series adapted from the J. P. McEvoy newspaper 3883-84 POTTERS. THE, in "Pa Gets a Vacation." fourth of the Potters series adapted from the J. P. McEvoy newspaper stories. 4009-10 POTTERS, THE. in "Big Money." fifth of the Potters series adapted from the J. P. McEvoy newspaper stories. 2106 PRIOR, ALLAN, Australian tenor, musical comedy star, in two songs. 4093 PROUTY. JED, in "No Questions Asked." 1007-08 PRYOR, ROGER, in "The Collegiate Model." 2101 PULLMAN PORTERS, THOSE, "Kings of Harmony." in a selection of songs. 2128 PURSELL, JUNE, "Hollywood's radio girl." in three songs. 2574 QUILLAN, EDDIE, AND FAMILY, in Everything." Two songs. R 'A Little Bit of in two popular pieces, d' Armour" and "La 2545 RAISA, ROSA, opera star, "Good-bye" and "Eli Eli." 2546 RAISA. ROSA, singing "Plasir Paloma." 2900 RANGERS. THE. in "After the Round-Up." a cowhoy carnival with songs. 3335 RATOFF, GREGORY, in "For Sale." Comedy. 2356 RAWL1NSON, HERBERT, screen star in a monologue. 2748 REDMOND & WELLS, in "The Gyp," a satire on fake fortune telling. 2628 REGAN. JOSEPH, America's foremost Irish tenor, in three songs. 980 RENNIE. JAMES, in "Two Rounds of Love." Comedy of a scrappily married stage pair. 2243 RICE, FANNY, vaudeville headliner, in character songs. 2279 RICE. IRENE, screen star, in dramatic playlet, "The Beast." 2368 RICH. IRENE, in a playlet by Jack Lait. "Lead, Kindly Light." 4033 RICH, LILLIAN, in "The Eternal Triangle." Novel playlet. 2270 RICHARDSON, FRANK, the "joyboy of song." in a program of popular song hits. 2329 RICHARDSON, FRANK, in a program of varied mod- ern tunes. 3799 RICHMOND, WARNER. In "Vengeance." Dramatic playlet of a trio of circus dare-devils. 2248 RICHARD. VERNON, in "The Hunt." offering several hunting songs. 2277 RICHARD. VERNON. In "In the Mines." Richard and the Black Diamond Four in a selection of songs. 1059 RIDGES, STANLEY, in "Let's Merge." comedy. 2267 R IN -TIN -TIN, dog start of the films, and his master, Lee Duncan. Rmty performs some of his tricks, flash- hacks showing scenes from some of his pictures. 1005 RIPLEY, ROBERT L., in "Believe It or Not." 1038 RIPLEY. ROEERT L., flash novelty. 1053 RIPLEY. ROBERT L., flash novelty. 1091 RIPLEY. ROBERT L.. flash novelty. 1034 ROEBUCK, BOB. in "Horse Sense." flash novelty. 2550 ROGERS. CHARLES, in a light comedy satire. "The Movie-man." 2541 ROGERS, CHARLES, In his popular vaudeville comedy. "The Ice-man." 2203 ROSENBLATT. CANTOR, JOSEPH, and male choir, singing "Hallelujah." 910 ROSENER. GEORGE, in "The Fallen Star." Drama Characterization of a fallen star. 1007-08 ROSENTHAL. HARRY, in "The Collegiate Model." 2348 ROWLAND. ADELE, jazz singer and musical comedy star, in "Stories in Songs." 2539 RUBIN. BENNY, stage comedian, in monologue and songs. 2790 RUBIN, JAN, violin virtuoso, assisted by Vernon Richard. Irish tenor, and Mona Content, in three songs. 2568-69 RUGGLES. CHARLES, & CO., stage star, in a play- let. "Wives. Etc." 1047 RUNYON, DAMON, in "At the Round Table." flash novelty. 726 RYAN. DOROTHY. &. ROSETTE, in a charming song act. "Mirth and Melody." "Believe It or Not," No. "Believe It or Not," No. "Believe It or Not." No. 1029 RYAN & LEE, in "A Tenement Tangle." 998 RYAN, BEN. & HENRIETTE LEE, in students. " Comedy. 2160 SABIN, FRANK & TEDDY, vaudeville headllners. in program of songs. 956 SANDERS, SCOTT, in "Scotch Taffy." song and jokes. 919 SANTLEY. ZELDA, in "Little Miss Everybody." Sir numbers. 521 SEDANO. CARLOS, famous concert violinist, in Spanish dances Mozart's "Minuet" and Beethoven's "Turkish March." 796 SEDLEY, ROY, & HIS NIGHT CLUB REVUE; catchy 9a i a «TDciUPAe?.,?ooanii2iand ro'licMng comedy. 2814 SERENADERS. THE, in red hot comedy, presenting a double quartet of male voices. 1027 SHAW AND LEE, in "Going: Places." Song and dancing. 2686 SHAW &. LEE, known as the "Beau Brummels." in two songs. 1012-13 SHEA. OLIVE, in "The Heart Breaker." 1048 SHIRLEY, IRENE, in "Bright Sayings." comedy. 1051 SIDNEY, SYLVIA, in "Five Minutes from the Sta- tion," drama. 819 SILK, FRANK X., burlesque tramp comedian in a monologue of songs. 2109 SNOWDEN. CAROLYNNE & CO., in "colored synco- pation." with dance orchestra. 4285 SPERLING, HAZEL, in "Ship Ahoy." musical comedy. 918 STANBURY. DOUGLAS, in "Pack Up Your Troubles," singing five numbers. 1050 STANBURY. DOUGLAS, in "The Wanderer." songs. 1087 STANBURY. DOUGLAS, in "Alpine Echoes." three songs. 2586 STANTON, VAL &. ERNIE, variety and musical comedy comedians, in a comedy sketch, "Cut Yourself a Piece of Cake " 2587 STANTON, VAL & ERNIE, in an act in which they have appeared on the stage. "English as She is Not Spoken." 4140 STAUBER, MARY, in "The Servant Problem." 2349 STOLL, FLYNN & CO.. the jazz-mania Quintet. In a program of songs. 2783 STONE, IRENE, musical comedv star. In "Songs as You Like Them." 929 SUMMERS AND HUNT, in "Some Pumpkins." Barn dance. Two songs. 3334 SWEET, BLANCHE, in "Always Faithful." Comedy drama. 2544 SWOR. BERT, musical comedy star, in "Ducks and Deducts." 2543 SWOR. BERT, in his famous comedy sketch. "A Color- ful Sermon." 1072-73 TALBOT. LYSLE. in "The Nightingale," drama. 1074 TEASDALE. VEREE, in "Mr. Intruder," comedy. 1028 TEASDALE, VEREE, in "The Duel." comedy. 2666-67 TERRY, Tools." 1048 TIG HE. HARRY, in "Bright Sayings.' 1045 THOMPSON. JACK. revue. 955 TIMBERG. HERMAN, in comedy songs and dances. In "The Love Boat." 2755 7IMBLIN AND RAYMOND, vaudeville headllners, in "A Pair of Aces." Sing three songs. 955 TIMBERG, SLIM, in "Revival Days." a colored comedy. 992 TOLER, SIDNEY, in "The Devil's Parade." 1036 TRACY. SPENCER, in "The Hard Guy," drama. 936 TRAHAN. AL, vaudeville and musical comedy feature. in "The Musicale," songs and patter. 940 TRAPS, BUDDY, marvel drummer in "Sound Effects." 2105 TRIGG & MAXWELL, in "hot songs" and hot fingers. 909 TRUEMAN. PAULA, in "A Glimpse of the Stars." In which she impersonates famous stage and screen stars. 2359 TUMANOVA. RENEE & CO., "three Russian gypsies." famous all over Europe, in a program of songs. ETHEL GRAY, dramatic sketch, "Sharp comedy. ' "Fashion's Mirror," musical u 2758 ULIS & CLARK, musical comedy stars, in a sketch with songs. "In Dutch." 503 UTICA JUBILEE SINGERS, negro spiritual singers, in a program of Southern plantation songs. 904 VARSITY THREE. THE (Babe, Bob & Tack Hauser). in "Blue Streaks of Rhythm," songs and dances. 2784 VELIE. JAY, in a group of songs. 4036 VERNON, BOBBY, in "Cry Baby." 4287 VERNON. FLORENCE, in "The Salesman." comedy. 2815 VERNON, HOPE, variety star, in a group of four songs and imitation of violin sounds. 1089 VITAPHONE KIDDIES in "Showin' Off." song ands dances. w 2691 WALDRON, JACK, talented stage actor in a song number. "A Little Breath of Broadway." 2418 WALTHALL, HENRY B., famous screen star — the Little Colonel of the screen epic. "Birth of a Nation" — in a dramatic playlet. "Ttetributlon." 3798 WALTHALL, HENRY B., in a crook drama, "The Pay Off." 2148 WARD. SOLLY, vaudeville and stage headliner. in one of his best known comedy sketches, "At the Party." 3758 WATSON. BOBBY, in "The Baby Bandit." 3740 WASHBURN, BRYANT, in "Christmas Knight." a novel drama. 3778 WASHBURN. BRYANT, in a human interest drama. "Niagara Falls." 3753 WATSON. BOBBY, in a Technicolor musical. "Contrary Mary." 3680 WATSON, BOBBY, in a domestic comedy, "Maid's Night Out." 925 WATSON. FANNY & KITTY, in "Bigger and Better." harmonizing in popular song numbers. 1025 2145 2735 2189 4150 2919 2318 2689 4270- 4284 4285 2538 2113 2237 2126 2129 979 WATTS AND GILBERT, "the talking violin and blues singers." Bobby Gilbert plays the violin, while Wade Watts croons the blues. WEBB. CLIFTON, in George S. Kaufman's "The Still Alarm." WELLMAN AND RUSSELL, in the "Sweet Long Ago." a picturesque offering of colonial costumes and old-time tunes and modern rjelodles. WELLS. GIL, popular blues singer, in three of his latest_ songs. PAT & M I D D I ES, syncopated blues players, in in "Russian Around." Four in a singing atmospheric com- ln WEST a lively program. WEST. ARTHUR PAT, songs. WEST, ARTHUR, PAT, edy, "Ship Ahoy." WESTON & LYONS, in a "Bowery Bouncer and His Belle." Apache dances and songs WHITE, EDDIE, variety and musical comedy star. a monologue with songs, "I Thank You." 71 WHITE. JACK, in "The Legacy." musical revue. WHITE, JACK, in "The Skin Game," comedy. WHITE. JACK, in "Ship Ahoy," musical comedy. WHITMORE, DOROTHY, popular prima donna, in a group of songs. WILDLEY & SHEEHAN, radio and vaudeville artists in a group of songs. WILSON, LOIS, screen star, with Edward Everett Hor- ton, in a comedy playlet, "Miss Information." WONG, JOE, "Chinese Jazz Boy." in a group of songs. WOOD. BRITT. in "The Boob and His Harmonica." an offering that is different. WORK, MILTON C, famous international bridge ex- pert, gives highlights and humors of the popular pastime. 1043 YACHT CLUB BOYS in "A Private Engagement," com- edv with songs. 928Y0RKE AND JOHNSON, vaudeville stars and radio artists, in a program of three songs. 1077 YORKE, CHICK, in "Tintypes," songs and patter. 876 ZARDO. ERIC AND GUIDO CICCOLINI. concert pianist and new leading tenor, in three classic songs. //. — Playlets and Flash Varieties 973 2664. 2648- 2677- 903 3289- 1087 3334 2130 3719 3736- 920 3280 1047 988 2252 3758 3640 1062 2279 1005 1038 1053 1093 939 4230 925 4123 2273 4340 4035 1048 ABSENT MINDED, with Wallace Ford, stage star, in a riotous comedy skit. 65 ACROSS THE BORDER, with Sarah Padden, stage star in a thrilling playlet. Directed bv Brvan Foy. 49 AIN'T IT THE TRUTH, a comedy of manners, in two reels, written by Ralph Spence. 78 ALIBI. THE, a stirring dramatic playlet in which Kenneth Harlan, famous screen star, has the leading role. ALLEN'S, FRED. PRIZE PLAYLETS with Fred Allen in three of his original blackout sketches. 90 ALL SQUARE, a highly dramatic playlet. ALPINE ECHOES, three songs strung on a thread of a story of sentiment, with the popular baritone. Doug- las Stanbury. ALWAYS FAITHFUL, with Blanche Sweet, screen star, in a comedy drama, AMATEUR NIGHT, with William Demarest. noted screen star. Comedy presenting the old-time weekly feature of amateur night. AND HOW. with Ann Greenway. A singing and danc- ing show in Technicolor. -AND WIFE, with Frank Davis and Bernice Elliot. A brand new comedv angle on domestic relations. APARTMENT HUNTING, with Fisher and Hurst, vaude- ville headliners, in an amusing skit and songs. AT THE CHURCH FESTIVAL, with Dick Henderson, vaudeville favorite, in an offering of jokes and songs. AT THE ROUND TABLE, comedy with four outstand- ing personalities, Mark Hellinger, DeWolf Hopper. Damon Runvnn nnrl James J. Oorhptt. AT YOUR SERVICE, with a Broadway cast. A tray- estv on modern hotel service. Good comedy. AUTHOR. THE. comedy with Walter Weems. noted variety star. Directed by Bryan Foy. B BABY BANDIT, THE, with Bobby Watson and Anne Cornwall. One reel bedroom farce. BARBER SHOP CHORD, THE, snappy song and dance entertainment in a musical barber shop. BAREFOOT DAYS, comedy of a boy and his dog with a juvenile cast. Director, Harold Beaudine. BEAST, THE. with Irene Rich, lenown "as the s<-rffn's lovelist lady," in a drama supported by John Miljan. Directed by Bryan Foy. BELIEVE IT OR NOT (Robert C. Ripley) No. 1. Drawings of strange things. BELIEVE IT OR NOT. No. 2 of the Robert L. Ripley flash novelty series in which he proves some more of his entertaining facts. BELIEVE IT OR NOT. No. 3 of the Robert L. Ripley flash novelty series. Director, Murray Roth. BELIEVE IT OR NOT. No. 5 of the Robert L. Ripley flash novelty series. Director. Murray Roth. BENEFIT. THE, with Joe Frisco, Broadway star, in song and dance with a screaming imitation of Helen Morgan. BIG DEAL. THE. comedy with Harry Holman. Direc- tor Bryan Foy. A prospective son-in-law proves his mettle before his girl's dad consents to the marriage. BIGGER AND BETTER, with Fanny and Kitty Wat- son, harmonizing comediennes in a presentation of com- edv songs. BODY SLAM, THE, with Eddie Lambert. Gene Ladoux A slapstick comedy of the wrest- and William Irving ling racket. BOOKWORM. THE, with Harry J. Conley. a comedy sketch written bv Willard Mack. Directed by Bryan Foy. P.OOZE HANGS HIGH THE No. 4 of the "Looney Tunes" series of Vitaphone Song cartoons with Bosco making merrv down on the farm. BRIDAL NIGHT, with Johnny Arthur and Charlotte Merriam. A honevmoon in a haunted house. BRIGHT SAYINGS, comedy with Rov Le May. the child actor. Harry Tighe. Irene Shirley. Director. Arthur Hurley. Dnd collects money from the news- papers for the sayings of his wise-cracking kid. 20 FILM BUYER SECTION October 18, 1930 960 BROADWAY'S LIKE THAT, with Ruth Etting. She is supported by an excellent cast. 967 BUBBLE PARTY, THE, comedy, three songs. Brings back the Gay Nineties. 3898 BUBBLES, Technicolor flash, with the Vitaphone Kiddies. 999 CAVE CLUB, THE, singing and dancing act with s Broadway cast. 2562 CEBALLOS' REVUE, LARRY, musical revue with the Vitaphone Girls, eight numbers. 2627 CEBALLOS' REVUE, LARRY— ROOF GARDEN REVUE a flash act classic song and dance show. 2693 CEBALLOS' CRYSTAL CAVE REVUE, LARRY, flash. Larry Ceballos is famous for bis exotic and eccentrio aran'gements. 993 CHEER LEADER, THE. a drama with a background of college life, with Tom Douglas. 4124 COLLEGE CAPERS, musical comedy in Technicolor with a star cast. Commencement exercises a Quarter of a century ago and todav. Director. Carl McBride. 1007-08 COLLEGIATE MODEL, THE, with Ona Munson. Musical comedy with a college background. 3740 COMMUNITY KNIGHT, with Bryant Washburn. Helen Jerome Eddy and Charles B. Middleton. A. one reel dramatic playlet. 2288 COMMUNITY SINGING, with Lynn Cowan In five songs. Directed by Bryan Foy. 1094-95 COMPLIMENTS OF THE SEASON, drama of a con- vict trying to go straight, by Paul Gerard Smith, with Eric Dressier. Lenita Lane and Pat O'Brien. 4167 CONGO JAZZ (Looney Tunes No. 2). Animated song cartoons based on screen song hits. 3753 CONTRARY MARY, with Bobby Watson In a lavish song and dance presentation in Technicolor. 4036 CRY BABY, with Bobby Vemon and Mary Louise Treen. Domestic comedv of a wailing kid. 416! CRYIN' FOR THE CAROLINES, musical novelty. D 3669 DANCE OF THE PAPER DOLLS, with the talented Vitaphone Kiddies. Songs and danoes in Technicolor. 3529 DANGER, romance portrayed in drama with a Broad- way cast. 3333 DEAD LINE, THE, a thrilling drama of the under- world. 2234 DEATH SHIP. THE, with Mitchell Lewis, Jason Bo- bards, screen stars, in a thrilling dramatic playlet. 989 DESERT THRILLS, romance in the desert with capti- vating singing and dancing. 992 DEVIL'S PARADE, THE. with Sidney Toler. A musi- cal revue set in Hades. 4200 DINING OUT. comedy, with Billy Kent and Alice Lake. 2566 DIXIE DAYS, the negro spirituals of the South are sung by a group of Southern darkies, four songs. 4260 DOCTOR'S WIFE, THE. comedy with Franklin Pang- born, Gertrude Astor, Geneva Mitchell. Biily Gilbert. Director. Del Lord. A philandering chiropractor flirts with a wrestler's wife. 2590 DON'T BE JEALOUS, with Joe E. Brown, musical comedy star, in a one-reel playlet. Directed by Bryan Foy. 3988 DUCKING DUTY, a comedy of doughboy life after the signing of the armistice. With Heinie Conklin and Phil Morgan. 1028 DUEL, THE. comedy starring Lew Fields as a timid Chicagoan who meets with adventure in Paris, with Veree Teasdale. E 1063 EMERGENCY CASE. THE. comedy with Hugh Cameron. Ai Ochs. Loretta Shea. Director, Arthur Hurley. A book agent gets into difficulties posing as a doctor. 4033 ETERNAL TRIANGLE, THE, with Lillian Rich. Wynd- ham Standing and Armand KaJiz. A humorous satire of love in three countries. 1046 EVERYTHING HAPPENS TO ME, comedy with James B. Carson. Leo Hoyt. Lucille Lortel. Director, Arthur Hurley. The uniuckiest man in the world gazes into the crystal ball and finds his future a sad past. 1022 EVOLUTION, presenting the development of motion pic- tures, with scenes from early productions contrasted with up-to-date talkies. 3895-96 EVOLUTION OF THE DANCE, a Technicolor re- view of the development of the dance through the ages. Lupino Lane finishes the number with a burlesque of Interpretative dancing. 904-05 FAINT HEART, with Bert Lahr. two reel comedy playlet. In the cast is also Bobbe Arnst. 910 FALLEN STAR, THE, with George Rosener, drama. Characterization of a fallen star. 790 FAMILY FORD. THE, comedy of a decayed tin lizzie with Jim Harkins, Mary Dolan and Joe Kavanaugh. 1045 FASHION'S MIRROR, musical revue showing the latest in milady's styles with Barbara Newberry and Jack Thompson. Director, Roy Mack. 1006 FIGHT, THE, with Norman Brokenshlre, famous radio personality. Supported by Hazel Forbes, Ziegfleld beauty. From a Ring Lardner story. 3179-80 FINDERS KEEPERS, with Helen Ferguson, a two reel comcrlv by George Kelly, Pulitzer prize winner. 978 FIND THE WOMAN, with Hugh O'Connell in another comedy role of the souse newspaper reporter. 1051 FIVE MINUTES FROM THE STATION, drama of a husband and a wife with initiative, with Lynne Over- man. 3238-39 FLATTERING WORD. THE, with Harrison Ford In a satire of the touring actor. George Kelly wrote the playlet. 985 FOOTNOTES, a dancing and singing novelty with a Broadway musical comedy cast. 1018 FORE, with Wallace Ford. A farce comedy of the husband who next to his golf loved his wife best. 3336 FOR SALE, a comedy with Gregory Ratoff, stage star. 1023 FOWL TRIANGLE, slapstick comedy of a husband ex- perimenting a two-yolk egg. 3190 FRAME. THE. a crook drama with William Boyd, as- sisted by Charles B. Middleton. 2149 FRENCH LEAVE, a nrnc-mbfrance of the war days with comedy situations and songs. 4149 GATES OF HAPPINESS. musical revue. 3800-01 GETTING A RAISE, the first of the J. P. McAvoy "The Potters" 6erics with Lucien Llttlefleid and Lucille Ward In tho principal roles. 4160 GINSBERG OF NEWBERG, with Eddie Lambert and William Irving. Comedy of real estate business. 4080 GIRLS WE REMEMBER, musical comedy filmed in Technicolor. A quartette sings of the different girls that have entered their lives. 1027 GOING PLACES, with Shaw and Lee. Song and danc- ing. 2563-64 GIVING IN, Harry Delf, the Broadway comedian, in an engaging playlet directed by Murray Roth. Hedda Hopper is In the cast. 2849-50 GOSSIP, a two reel comedy with Robert Emmett Keane. who is supported by John Miljan, screen star. 1000 GRAND UPROAR, with Jim McWilliams. Burlesque of grand opera. 1057 GROUNDS FOR MURDER, comedy of a wife with a mania for attending the latest murder trials, with Phoebe Foster and Ernest Glendenning. Director, Harold Beaudine. 965 GYM-JAMS, fun and trick Juggling in a gymnasium with Lew Mayor. H 1036 1044 330O 990 1012- 3641' 930 4034 4162- 1075 4229 3824 3897 2235 1034 2660 2248 HARD GUY, THE, drama of an army veteran out of work, with Spencer Tracy and Katherine Alexander. Director, Arthur Hurley. HARMONIZING SONGS, with Josephine Harmon. Two songs. Director. Murray Roth. HEAD OF THE FAMILY, THE, a comedy with Little Billy, vest pocket comedian of the stage. HEAD MAN, THE, Hugh O'Connell in a new comedy, role. He is supported bv Kitty Kelly. 13 HEART BREAKER, THE, with Eddie Foy. Jr. Two- reel musical comedy, with four songs. 42 HELLO BABY, peppy songs and dance by Ann Pennington. 31 HELLO THAR, a two reel comedy of the Yukon with Eddie BuzzelL HER RELATIVES, s slapstick comedy of pesty in-laws with Neely Edwards. 63 HIS BIG AMBITION, a Potters comedy, with Lucien Llttlefleid and Lucille Ward. 6 HIS PUBLIC, comedy with songs, with Joe Morris and Flo Campbell. Director, Harold Beaudine. HOLD ANYTHING, No. 3 of the "Looney Tunes" series of Vitaphone song cartoons with Bosco as a jollv riveter. HOLIDAY IN STORYLAND, a Technicolor song and dance presentation with the talented Vitaphone Kiddies. HOLLAND, a Technicolor musical number with a pic- turesque Dutch setting. HOLLYWOOD BOUND, a satire on male beauty contest starring Gladys Brockwell with James Bradbury, Neely Edwards and others. HORSE SENSE, novelty flash, with Bob Roebuck and Sporting Life, his trick horse. Director, Murray Roth. HOW'S YOUR STOCK? a story of the pitfalls of Wall St. as told by the ticket tape with Eugene Palette, Mary Doran. Charles Sellon and others. HUNT, THE, a program of hunting songs offered by Vernon Richard, Duncan Sisters and the Frolickers Quartet. 907 ILLUSIONS, with Fred Keating, magician in some of his trick offerings. 4097-98 ILL WIND, AN, or NO MOTHER TO GUIDE HER, burlesque on the oldtime "mellers." 938 IMAGINE MY EMBARRASSMENT, a comedy attrac- tion with Ann Codee and Frank Orth. 2117 IN A BLACKSMITH SHOP, a sextette of soloists fea- turing J. Delos Jewkes. Directed by Bryan Foy and accompanied by the Vitaphone Symphony Orchestra. "The Anvil Chorus" and the "Armour's" song from "Robin Hood" are included. 2142 IN A MONSTERY CELLAR, a monastery quartet with bass singer in a picturesque presentation of monastery life, with five songs. 2277 IN THE MINES. Vernon Rickard and the Black Dia- mond Four in "A Few Minutes in the Mines," with seven songs. 8899 JAPANESE BOWL, THE, a tender romance of old Japan told in enchanting love songs. Filmed in Technicolor. 1061 JAY WALKER, THE. comedy by H. I. Phillips, with Chester Clute. Director, Roy Mack. A burlesque on Grover Whalen's edict against jay walkers. 8760 JAZZ REHEARSAL, THE, a snappy singing and danc- ing rehearsal in Technicolor. K 963-64 KEEPING COMPANY, with Eddie Buzzell. A com- edy of a pet girl and a pet dog. 2133 LASH, THE, Hal Crane stars in his own dramatlo playlet which has been one of vaudeville's biggest hits. William Davidson and Richard Tucker are in the cast. 2368 LEAD. KINDLY LIGHT, human and moving playlet by Jack Lait starring Irene Rich. 4270-71 LEGACY. THE, musical revue starring Betty Comp- ton with John Hundley and Jack White. Director, Carl McBride. 2259 LEMON, THE, Hugh Herbert and Walter Keems are featured In this playlet of a man who buys a cigar store from an unscrupulous salesman. 1059 LET'S MERGE, comedy with Doree Leslie and Stanley Ridges. Director. Roy Mack. Burlesque on tho modern trend of corporation mergers. 934 LETTER BOX, THE, with little Sybil Leo In a comedy of a little girl who wins the blessing of her grouchy grandfather for the runaway marriage of her parents. 3825 LETTERS, a comedy presenting the question of life against secretary with Pauline Garon. 919 LITTLE MISS EVERYBODY, Impersonations of stars with Zelda Santley offering six vocal selections. 968 LOBO, DOG OF DOGS. Clarence Moore offers his clever canine who Is featured with Horace Heldt and Ills Callfornlans. 3931 LONELY GIGOLO, with IjOttl Loder in a Technicolor presentation In song and dance. 1064 LOST AND FOUND, comedy with William Demarest and Lillian Bond. Director. Arthur Hurley. Romance in a "lost and found" bureau. 914 LOW DOWN, "a bird's eye view of Harlem." Well known negro entertainers In a song and dance number. 1035 LUCKY BREAK. THE, with Harry Fox. A comedy of the unlucky Inventor of an unbreakable mirror. 2284 LUCKY IN LOVE, starring Clyde Cook, film star. Written by Hugh Herbert and directed by Murray Roth. Cast of ten. M 933 3680 2233 1055- 1001 969 1021 3759 923 3278 3375 2237 3831 961 3681 1004 3413 MADCAP MUSICIAN, Herschel Henlere presents his one-man band in a novelty comedy act. MAID'S NIGHT OUT, with Bobby Watson in a snappy domestic comedy. MAN OF PEACE, A, starring Hobart Bosworth. dean of cinema actors. Dramatic playlet of a Quiet man who becomes Involved in a feud. 6 MANY HAPPY RETURNS, drama of the modern American family with Walter Connolly, Madge Evans and Ferdinand Gottschalk. Director. Arthur Hurley. MARRIED, comedy with novel situations. MASTER SWEEPER. THE, with Chester Conklin, screen star. In a satirical comedy. MATINEE IDLE, with Henry Hull and James Dale. A sophisticated comedy of the idle matinee idol. MATTER OF ETHICS, A, Vivien Oakland and a large supporting cast in a drama of the unfaithful wife and her vengeful doctor husband. MIDNIGHT LODGE. THE, with Miller and Lyles. colored comics, in a fun offering. MILITARY POST, THE, with Roberto Guzman. Mexi- can tenor. In a picturesque offering of songs. Filmed in Technicolor. MINSTREL DAYS, a colored cast In soncs, dances, and gags. MISS INFORMATION. Lois Wilson and Edward Ever- ett Horton in a dramatic playlet by Hugh Herbert. MODERN BUSINESS, musical comedy of ultra-modern sales psychology filmed in Technicolor. Director, Roy Mack. MONEY, MONEY, MONEY, with Homer Mason and Marguerite Keeler in a humorous skit. ■82 MORE SINNED AGAINST THAN USUAL, a bur- lesque on the old time mellers with Charlotte Men-lam, Charles B. Middleton and Theodore Lorch. MR. INTRUDER, comedy of an editor in search of a story from real life, with Otto Kniger, Veree Teasdale. Alan Brooks. Director, Arthur Hurley. MUSIC RACKET, THE, with Lee Morse, the "South- ern Aristocrat of Song," in two songs. MUSIC SHOP, THE, a humorous musical offering with Dick Henderson. N 1014 NAGGER. THE. with Mr. and Mrs. Jack Norworth. Bedroom farce. 3761 NAUGHTY, BUT NICE, Georges Carpentier, prize fighter, in a song and dance offering with a bevy of girls, 3686 NEW RACKET, THE, crook drama with Gardner James. James Bradbury. Jr., Irene Homer and others. 3778 NIAGARA FALLS, a human interest drama with Bryant Washburn and Helen Jerome Eddy. 2102 NIGHT AT COFFEE DAN'S. A, William Demarest la featured as master of ceremonies. 2138 NIGHT COURT, THE, William Demarest as a lawyer bringa a Night Club gang to night court. 1072-3 NIGHTINGALE. THE. drama with songs with Vivi- enne Osborne. Lysle Talbot and Pat O'Brien. 987 NILE GREEN, a comedy tour of Egypt with Helen Broderick of "Fifty Million Frenchmen." 776 NINETY-NINTH AMENDMENT, THE, a comedy of Charles Richmond, Veree Tesdale and Hugh O'Connell. 986 NO-ACCOUNT, THE, a drama of a lad who steals for his sweetheart, with Russell Hardie and Josephine Hutchinson. 4093 NO QUESTIONS ASKED, with Little Billy. Comedy featuring midget. 2169 NO N -SUPPORT, a one act playlet written and played by the screen star. Burr Mcintosh. A drama of divorce. o 1002 OFFICE STEPS, an ultra-modern office with singing and dancing typists and bosses. 4169 OLD SEIDELBERG. entertainment set in a German beer garden. Two songs. 946 OH SARAH, Jack McLallen and Sarah In an offering of songs and wisecracks. 3880 ONLY THE GIRL, a technicolor musical presentation contrasting love in the old fashioned way with the modern Jazz love. 2275 ON THE AIR, comedy In a broadcasting station with Hugh Herbert as a comedy chief of police. 952 ON THE RANCHO. Will and Gladys Ahem, rope-danc- ers, singers and comedians, in a humorous offering. 947 OPERATION, THE, Edgar Bergen, ventriloquist. In a comedy sketch with his dummy. 4099-4100 OUT FOR GAME (Potters No. 6). with Lucien Littlefleld. Sixth of the J. P. McEvoy's newspaper stories. 2287 OVERTONES, a dramatic playlet of characters as they are and as they would appear to others. Ursula Faucit. stage actress has the feature role. 2290 PAPA'S VACATION, riotous comedy by Hugh Herbert and Murray Roth with William Demarest as a letter- carrier on his vacation. 2517-18 PREDICTION, THE, comedy of a man whose life is changed by the telling of his fortune. Hugh Herbert is featured. 982 PAULO, PAQUITA AND CHIQUITA, in romantic tunes of Spain and Mexico, songs and dances. 3793 PAY OFF, THE, with Henry B. WalthaU. dramatlo playlet on the lives of ex-convicts. 3781 PEOPLE VERSUS, THE. with Pat O'Malley and Frank Campeau. Drama. 951 PERFECT UNDERSTANDING. A, with Joe May and Dorothy Oaks, song and dance. 3674-75 POOR AUBREY, with Franklin Pangborn, a comedy playlet from the pen of George Kelly. 1010 POOR FISH. THE, comedy playlet with Hobart Cavan- augh, Stanley Ridges and others. 3687 POOR LITTLE BUTTERFLY, a technicolor flash with songs and dances. October 18, 1930 EXHIBITORS HERALD -WORLD 21 1039-40 PLAY BOY, THE, comedy of kleptomaniao In love. with Harry Fox and Beatrice Curtis. 3827-28 POTTERS. THE, "At Home, second of the series In which Pa Porter invites his boss for dinner. Comedy with Lucien Littlefield. 3881-82 POTTERS, THE, "Done in Oil," more comedy with Lucien Littlefield as Pa Porter investing in an oil field. 3983-84 POTTERS, THE. in "Pa Gets a Vacation." the Potters provide fun in the country. 4009-10 POTTERS, THE, in "Bis Money." the eternal tri- angle involves Pa Potter in more humorous adventures. 1070 PUTTING IT ON, comedy of a shoe store clerk putting on the ritz with Bobby Jarvis and Lillian Bond. Director, Arthur Hurley. 2238 QUESTION OF TODAY. THE. a comedy drama with Audrey Ferris. Wampas Baby star, featured. Georgie Cooper is in the cast. R 4209 RAILROAD FOLLIES, musical comedy with Gene Morgan and Clyde Hager. Director, Bryan Foy. 2141 REALIZATION, a comedy drama sketch directed by Bryan Foy with Hugh Herbert featured. 2607-08 REGULAR BUSINESS MAN, A, dramatic playlet of a man who wins both wife and fortune on a auick Wall St. turnover. Starring Robert Ober. 3942-43 RENO OR BUST, with Franklin Pangborn and Bernice Elliot in a two reel farce comedy of marriage. 2418 RETRIBUTION, a clever dramatic playlet starring Henry B. Walthall. 3679 REVIVAL DAY, with Slim Tlmblin. burnt cork character comedian in a comedy presentation. 4122 ROAD KNIGHTS, a gathering of talented tramps who offer singing and dancing specialties. 921-22 ROOM 909, Robert Emmett Keane and Claire Whit- ney in a light comedy with clever gags. 1041-2 ROSELAND, comedy with songs starring Ruth Etting. Director. Rov Mack. Romance in a taxi dance haU. 975-6 ROYAL FOURFLUSHER, THE. with Eddie Buzzeli in the role of a mad modem in a mythical court. 991 RURAL HOSPITALITY, with Roger Imhof and Marcelle Coreene. Director, Edmund Joseph. The inconveniences of a suburban hotel. 4150 RUSSIAN AROUND, with Arthur Pat West. Burlesque of Russian songs and dances. 4287 SALESMAN, THE. comedy of a timid salesman, with Frank Orth and Florence Vernon. Director, Del Lord. 1031 SCOTCH LOVE, a tight triangle of Scotch love, with Eric Blore, Nora Swinburn and Ray Collins. 956 SCOTCH TAFFY, scotch songs and jokes, starring Scott Sanders. 4210 SCHOOL DAZE, musical flash set in country school. 1066 SEEING-OFF SERVICE, with Joe Penner. Jessie Bus- lev and Harrv McNaughton. Director Harold Beaudine. 2139 SERPENTINE, THE, Vitaphone Girls, featuring Elmira Lane, soprano, in a novel dance creation accompanied by a Jazz orchestra. 4140 SERVANT PROBLEM, THE, with John T. Murray, Vivien Oakland and Mary Stauber. Comedy. 884 SHAKE IT UP, Eddie Moran's Orchestra in three popu- lar songs. 3989 SHAKESPEARE WAS RIGHT, a Technicolor offering that proves Shakespeare had pep in songs and dances. 2666-67 SHARP TOOLS, Ethel Grey Terry, William Davidson and others in a dramatic sketch in which two crooks are brought to justice by the children of an officer killed by the gang. 4285 SHIP AHOY, musical comedy with Clarence Nordstrom. Hazel Sperling. Esther Howard, Jack White. A merry mix-up of sailors and their sweethearts. 1089 SHOWIN' OFF. flash with the Vitaphone Kiddies. Di- rector, Roy Mack. 4127 SINKIN' IN THE BATHTUB (Looney Tunes No. 1). first of a series of animated song cartoons based on screen song hits. 3900 SHE WHO GETS SLAPPED, slapstick comedy with Tom Pugan. 1017 23 — SKIDOO, with Lew Fields. Comic beer garden skit. 4284 SKIN GAME, THE, comedy of two bunco men at a circus side show, with Jack White, Bill Irving and Jack Duffy. Directed by Del Lord. 1015-16 SLICK AS EVER, with Harry J. Conley and Com- pany. Comedy of a lad who sought the truths of life. 2240-41 SOLOMON'S CHILDREN, a dramatio playlet written especially for Vitaphone by Hugh Herbert in which Mr. Herbert plays an old Jewish father who believes his family likes him only for his money. 1019-20 SONG PLUGGER, THE, with Joe Frisco. Two songs. 3829 SOUTH SEA PEARL, THE, with Gaston Glass. Musi- cal comedy set in the South Seas. Filmed in Techni- color. 2268 SOUVENIRS, Sarah Padden, stage star, in a dramatic playlet of a mother of a shiftless son. 3279 SPANISH FIESTA, A. with Roberto Guzman, Mexican tenor, in a presentation of two popular songs of Spain. Filmed In Technicolor. 3279 STAND UP, THE, drama against the glittering back- ground of New Tear's eve with Bobby Watson and Wilbur Mack. 1068 STEPPING OUT, comedy of a rube in the big city, with Joe Penner, Mary Phillips and Leo Donnolly. Di- rector, Roy Mack. 1025 STILL ALARM, THE, with Clifton Webb and Fred Allen. Comedy. 3638 STIMULATION, with Johnny Arthur In a comedy of a husband who leaves tis wife at home and tries to have some fun with other women. 1030 STRONG AND WILLING, with Trixie Friganza. Two songs. 1003 STRONG ARM, drama of prison life with John Har- rington, Henry O'Neil, E. L. Fernandez. Director Ed- mund Joseph. 1054 SUBSTITUTE, THE, comedy of an air-frightened radio announcer. "Written by H. I. Phillips, featuring Charles Lawrence. Director. Harold Beaudine. 3850 SULTAN'S JESTER, THE, songs and dances In a Persian background. Filmed in Technicolor. 2575-78 SWELL HEAD, THE, a two-reel playlet starrim Eddie Foy, son of the famous clown of vaudeville, and Bessie Love, film star, with five musical numbers. 3883 SURPRISE, a slapstick comedy with Tom Dugan and Barbara Leonard. 981 SYSTEM, with Dudley Clements and Evalyn Knapp In a comedy satire on big business methods. 2239 SUNNY CALIFORNIA, a comedy of California starring May McAvoy and Richard Carle. Neely Edwards and Arthur Collins In the cast. 983 TAKING WAYS, Ann Codee and Frank Orth in a comedy of love-making burglars. 995-96 TAXI TALKS, comedy-drama, with Mayo Methot, Kathern Alexander, Roger Pryor and others. 1037 TEMPLE BELLES, with Eddie Green, comedy with song and dance — a Harlemite burns up China. Director, Roy Mack. 1029 TENEMENT TANGLE, A, with Ryan & Lee. Comedy. 2319 TEN MINUTES, starring Robert Haines, famous char- acter of the stage, who plays a part of a prisoner in the death house. 2599 THANKSGIVING DAY, a delightful comedy by Addison Burkhart in which two young doctors and an under- taker play the chief roles. Harry Kelly is In the cast. 1026 THANK YOU, DOCTOR, comedy skit set In a private sanitarium for the insane. 937 THEN AND NOW, Billy and BIsa Newall in a song offering contrasting the courting days of 1890 with the flaming youth of today. 1077 TINTYPES, comedy with songs and dance, with Chic Yorke and Rose King. Director, Roy Mack. 3722-23 TRIFLES, a drama from the pen of Susan Glaspell. with Jason Robards. Sarah Padden, Blanche Fridericl. Frank Campeau and others. 4168 TWIXT LOVE AND DUTY, with Esther Howard, Eddie Graham and Walter Percival. One reel burlesque of old Western melodrama. 980 TWO ROUNDS OF LOVE, with James Rennle and Jean Dixon in a comedy of a serappily married stage pair. 2137 TUNING IN, a comedy sketch of a radio broadcasting room, four musical selections. 945 TWO OF A KIND, with Billy Lytell and Tom Fant la a novelty song offering. u 926-27 UNDER DOG. THE, a two reel comedy with James Barton, musical comedy star. 2134 UNDER THE SEA, the submarine quartet with Gus Reed and bis frollckers in sailor chanteys and sea songs. 3780 1032 977 3799 4286 2104 1050 998 3826 3849 2143 3667 3873 3668 2568- 4240 915 4249 4139 979 VANITY, a drama of a vain wife, with Ruth Lyons. Vivien Oakland and Rudolph Cameron. 33 VARSITY SHOW. THE, two reel musical comedy. VARSITY VAMP. THE. Lionel "Mike" Ames. Michi- gan TJ football player, in a female impersonation. VENGEANCE, drama in the circus with Warner Rich- mond. Natalie Moorhead. Gardner James and Mickey McBann. VICTIM. THE. comedy of a hen-pecked husband, with Frank Orth, Esther Howard and Florence Vernon. Di- rector, Del Lord. VISIONS OF SPAIN. Lina Basquette is featured In this carnival of Spanish songs and dances. Sam Ash appears with Miss Basquette. w WANDERER, THE. Douglas Stanbury in songs. Direc- tor. Rov Mack. WEBSTERIAN STUDENTS, Ryan and Lee in a comedy skit. WEDDING OF JACK AND JILL. THE, a Technicolor musical offering with the clever Vitaphone Kiddles. WHAT A LIFE, musical travesty on prison reform. WHEN THE WIFE'S AWAY, a comedy sketch of a husband throwing a party while the wife's away. Wil- liam Demarest, songs and beautiful girls. WHERE THERE'S A WILL, comedy of a sick man on a health farm, with the famous stage comedian, George Hassell. WHITE LIES, a drama of a Russian peasant girl In an American factory who flnds her prince. WHO PAYS. John T. Murray and Vivien Oakland in a comedy of extravagant wives who make their husbands pay. WINDOW CLEANERS, THE, Neely Edwards and Lew Brlce in a presentation of two warbling window-wash- ers singing about their profession. 69 WIVES, ETC., starring Charles Ruggles of stage fame with a supporting cast of four. Ruggles plays a young man who gets married while drunk and flnds his wife a complete stranger. WHO'S THE BOSS?, slapstick comedy, with Franklin Pangbom and Esther Howard. WHO'S WHO, with Lang and Healy in a comedy rou- tine. WOMAN TAMER. THE, a circus comedy, with Billy Gilbert, Esther Howard, Roger Davis. Director, Bryan Fov. WON TO LOSE, a race track comedy, with Eddie Lam- bert and William Irving. WORK, MILTON C, international bridge expert giving the humors and tragedies of the game while explaining some difficult hands. 1009 YAMEKRAW, a negro rhapsody with song and dance music by James P. Johnson, negro composer. 1043 YACHT CLUB BOYS in "A Private Engagement." com- edy with songs. Director. Arthur Hurley. ///. — Orchestras Release No. Orchestra 2584 Arnheim. Gus, Cocoanut Grove Orchestra. 2585 Arnheim, Gus and His Ambassadors. 2136 Arnheim. Gus. Cocoanut Grove Orchestra. 2797 Bernie, Dave. Orchestra 2796 Bernie Dave. Orchestra. 958 Bernie, Ben, Orchestra. 549 Brown Brothers, Six Original. 2285 Burnett, Earl, Orchestra. 2286 Burnett, Earl, Orchestra. 2294 Burnett, Earl. Orchestra. 2295 Burnett. Earl, Orchestra. 752 Cummins, Bernie and Orchestra. 823 Ellis, Segar and Hotel Embassy Orchestra. 710 Green's Faydettes. 7 1 1 Green's Flapperettes. 21 12 Green. Hazel & Co. 729 Ballet, Mai and Orchestra. 730 Hallet, Mai and Orchestra. 21 14 Halstead. Henry. Orchestra. 422 Hawaiian Nights. 902 Heidt, Horace and His Califoraiani. 908 Heidt, Horace and His Californians. 732 Henry, Tal and Orchestra. 468 Kahn, Roger Wolfe and Orchestra. 469 Kahn, Roger Wolfe and Orchestra. 2280 Imperial Russian Cossacks. 869 Indiana Five, The. 2572 Ingenues, The. 2573 Ingenues, The. 705 Lerdo's Mexican Orchestra. 390 Lopez, Vincent and His Orchestra. 2561 Lowry, Ed and Orchestra. 2274 Lyman, Abe and Orchestra. 2338 Lyman, Abe and Orchestra. 707 Mexican. Tipica Orchestra. 2276 Moore, Prof, and Orchestra. 2266 Morgan. Gene, Orchestra. 2300 Newsboys Harmonica Band. 870 Nichols. "Red" and His Five Pennies. 872 Pollack. Ben and His Park Central Orchestra. 770 Reisman. Leo and Hotel Brunswick Orchestra. 2594 Rich, Dick and Orchestra. 2595 Rich, Dick and Orchestra. 229 1 Rose, Vincent and JacMe Taylor's Orchestra. 2292 Rose, Vincent and Jackie Taylor's Orchestra. 736 Rosenthal, Harry and Orchestra. 2123 Spikes. Reb and His Follies Entertainers. 2730 Stafford. Jesse Orchestra. 706 Tajado's Tipica Orchestra. 742 Tremaine, Paul and Aristocrats. 771 Vallee. Rudy and His Connecticut Yankees. 427 Waring's Pennsylvanians. 428 Waring's Pennsylvanians. 2261 Wayman's Debutantes, Harry. 79 1 White. Jack and Montrealers. 844 White. Jack and Orchestra. IV. — Overtures, Marches and Concerts Release No. 2499 Ameer, The Brice Fannie-M.V.E. Title Without Without 49338-2-3. 2479 Burlesco Pomposo _ Without 2459 By Wireless Galop Without 2450 Cinderella Blues _ Without 2470 Cloister Episode, A Without 2480 Cohens and Kellys, The Without 2389 Dance of the Hours _ Without 291 8 D'Amour Without 2930 Desert Song Overture...;. Without 462 Evolution of Dixie...- _ _ „ With Film 2380 Firefly Overture - Without 2530 Funiculi Funicula Without 2527 God Save the King..., Without 2428 Gold and Silver.. 2360 High Jinks 2400 Katinka -...Without Without .Without 2469 La Barcarolle -Without 2528 La Marsellaise — _ _ - Without 448 Light Cavalry Overture _ _ _.._ With Film 2460 Lindbergh Forever - _ Without 2438 March Lorraine Without 2529 Marcia Reale of Italy Without 2440 Mariette-French 2 Step _ _ Without 2489 Mexicana - - Without 263 Mignon _ Without 2437 Mile. Modiste Without 2510 Moon Maid — - Without 450 Morning. Noon and Night With Film 2390 Morris Dance Without 2429 National Emblem March - -...Without 2490 Nochecita .Without 461 Orpheus Overture _ _ With Film 2488 Our Gang Kid Comedy Without 2170 Phedre Overture _ With Film 447 Poet and Peasant 449 Raymond Overture 2410 Sari Overture 2439 Semper Fidelis 2399 Shepherd's Dance 2519 Speed Maniacs 381 Spirit of 1918— 2449 Spirit of St. Louis 2330 Stars and Stripes, Overture- 2520 Star Spangled Banner. 2448 Suite From the South 314 Tannhauser Overture 2509 Three Twins -With Film ..With Film Without 2378 Torch Dance Overture 2419 Under the Starry Banner "Without means record without film. Without —Without Without With Film Without Without Without Without With Film Without Without Without SONG HITS IN Picture AFRICA SPEAKS ALL QUIET ON THE WESTERN FRONT ANIMAL CRACKERS BIG BOY BIG PARTY BIG POND BLAZE 0' GLORY BORDER ROMANCE BRIDE OF THE REGIMENT BRIGHT LIGHTS CALL OF THE FLESH CALL OF THE WEST CAPTAIN OF THE GUARDS CHEER UP AND SMILE CRAZY THAT WAY CUCKOOS, THE CZAR OF BROADWAY DANCING SWEETIES DANGEROUS NAN McGREW DEVIL MAY CARE PIVORCEE. THE DOUBLE CROSS-ROADS DOUGH-BOYS EYES OF THE WORLD FLORODORA 6IRL FOLLOW THRU FREE AND EASY FROZEN JUSTICE SIRL FROM WOOLWORTH'S GLORIFYING THE AMERICAN GIRL GOLDEN DAWN GOOD INTENTIONS GRAND PARADE IREAT GABBO HELLO. SISTER HIDE-OUT HOLD EVERYTHING Producer Songs Columbia ( 8) African Serenade Universal (18) All Quiet on the Western Front Paramount ( 7) Why Am I So Romantic Warner Bros. (19) Little Sunshine (19) Tomorrow Is Another Day (19) Liza Lee (19) Hooray for Baby and Me Fox (12) Bluer Than Blue Over You , (12) Good for Nothing But Love (12) Nobody Knows But Rosie Paramount ( 7) You Brought a New Kind of Love to Me ( 7) Livin' in the Sunlight ( 7) Mia Cara Sono Art (16) Wrapped in a Red. Red Rose W mm BASE YOUR JUDGEMENT on the money performances of current THE BOX OFFICE NOW! A LOOK AHEAD to the GREATEST ARRAY OE THIS BUSINESS HAS HAROLD LLOYD in his greatest, ''Feet First." Pro- duced by Harold Lloyd Corp. A Paramount release. MAURICE CHEVALIER in sparkling ""Playboy of Paris." With Frances Dee, Eugene Pallet te, Stuart Erwin, others. "MOROCCO'* Another "Beau Geste." With Gary Cooper, the sensational new Mar- lene Dietrich and Adolphe Menjou. FIGHTING CARAVANS Like a "Covered Wagon" all talk. Gary Cooper, Lily Damita, Ernest Torrence, Tully Marshall. Zane Grey. CLARA ROW with Ralph Forbes, Charlie Ruggles and Skeets Gallagher in "Her Wedding Night." Clara's Best! GEORGE RANCROFT As a bucko seafaring lover and fighter in "Derelict." Bancroft's surest clean-up! .. 99 TOM SAWYER Jackie Coogan's debut as talking star in famous Mark Twain novel. Mitzi Green, Junior Durkin. RUTH CHATTERTON First lady of the screen in a start- ling drama, "The Right to Love." Bigger than "Anybody's Woman." NANCY CARROLL r in "Laughter." With Fredric March and Frank Morgan. A drama bigger than "The Devil's Holiday." -HEADS UP" Charles Rogers, Helen Kane and Victor Moore in the roaring comedy that ran a year on Broadway. WILLIAM POWELL in a strong drama, "New Morals." Utterly different from anything this star has done before. JACK OAKIE America's joy friend as the garru- lous gob amid girls and gayety in "Sea Legs." Great comedy cast. CHARLES ROGERS rising to new heights of popularity in "Along Came Youth." With Frances Dee, Stuart Erwin. THE ROYAL FAMILY" Ina Claire, Mary Brian, Fredric March, Henrietta Crosman and big cast. Title to be changed. — 99 THE VIRTUOUS SIN A dramatic thunderbolt ! Walter Huston, Kay Francis and Kenneth McKenna. Another "Anybody's Woman!" ^ . . . AS WELL AS THE BEST QUALITY SHORT SUBJECTS PROGRAM ON THE MARKET PARAMOUNT SOUND NEWS C O M 1NG HITS PARAMOUNT 1-REEL ACTS • PARAMOUNT 2-REEL COMEDIES EVER KNOWN! B^^BHI "FAST AND LOOSE" Carol Lombard, Frank Morgan, Miriam Hopkins, others, famous play. From ED WYNN Like Four Marx Bros, rolled into one in "Manhattan Mary." Ginger Rogers, Stanley Smith. Wynn's big stage riot ! "DISHONORED" After "Morocco" they'll yell for Marlene Dietrich in big drama. Here it is. The screen's discovery of the year! GEORGE BANCROFT as a ruthless scandal sheet editor in "Unfit to Print." The type of dyna- mic Bancroft hit they love. "ONLY SAPS WORK" Leon Errol, Richard Arlen, Mary Brian, Stuart Erwin. Merry comedy in the "Animal Crackers" manner. -»-="!i— ::p— -■:: "— -~"-~-j RICHARD ARLEN in a series of all-outdoors action dramas like "The Santa Fe Trail." Hits in any class of house. "HALF SINNER" Gary Cooper and Nancy Carroll re- united for first time since famous "Shopworn Angel." HUCKLEBERRY FINN' Mark Twain's greatest story will bring the kids back to your box office with a bang. Adults too. "SKIPPY" Percy Crosby's beloved cartoon character to the life! eager to see this one. Millions are ONLY a partial list of the mighty money monarchs on the way from PARAMOUNT. The Greater New Show World totals 70. PARAMOUNT SCREEN SONGS • PARAMOUNT TALKARTOONS • PARAMOUNT PICTORIAL With Real Stars such as: CLARA BOW EDDIE CANTOR RUDY VALLEE GEORGE JESSEL CHARLIE RUGGLES CHESTER CONKLIN LILLIAN ROTH GINGER ROGERS others! J FOR the strictly business reason that PAR- AMOUNT in 1930-31 will vield you the greatest average profit you have ever enjoyed... YOUR NAME BELONGS ON A PARAMOUNT CONTRACT **** Cpammount X" yf 'ictures ^JL. Now, more than ever before, THE GREATEST NAME IN SHOW BUSINESS! 'A ' H i i . October 25, 1930 EXHIBITORS HERALD -WORLD 11 There Is No Substitute For Circulation — — as proof of the service a publication is rendering a field — as proof of just where a publication stands in the estimation of a field EXHIBITORS HERALD -WORLD Has The Largest Circulation In The Motion Picture Trade. (Proof by the Audit Bureau of Circulations*) *The HERALD-WORLD is the only motion picture trade publication whose circulation state- ments are audited by the Audit Bureau of Circulations. AMERICA THUNDERS WELC ^™ OME TO GODS OF RADIO AMOS N ANDY CHECK AND DOUBLE CHECK SMASH ALL KNOWN BOX -OFFICE RECORDS IN MIGHTIEST DAY AND DATE EXHIBITION SWEEP OF HISTORY Watch Exhibitors Herald- World for Sensational Details of Whoopla j Grosses! I ANN HARDING In five artistic super productions "HOLIDAY" "REBOUND" "I TAKE THIS WOMAN" "THE GREATER LOVE" and "ROMANCE HARBOR". BILL BOYD In four powerful melodramas "BEYOND VICTORY" "THE LAST FRONTIER" "NORTH OF THE YUKON " and "RAWHIDE". I CONSTANCE BENNETT In four superlative dramatic presentations — "SIN TAKES A HOLIDAY" "IN DEEP" "LAZY LADY" and "ADAM AND EVE". HELEN TWELVETREES In three splendid attractions "HER MAN" "THE PRICE OF A PARTY" and "SWING HIGH". Also appearing in "BEYOND VICTORY". STARS OF TREMENDOUS POPULARITY IN PRODUCTIONS THAT HARMONIZE WITH THE MODERN IDEAS OF MODERN AUDIENCES M long line of real hits Holiday'' is making prosperity history . . . "Her Man" has just registered a spectacular debut. Next in line is — CONSTANCE E N E TT in Sin Takes a Holiday with Kenneth McKenna and Basil Rathbone Produced by E. B. DERR - Directed by PAUL STEIN * Ik PATHE * H commit • VIENNESE NIGHTS The Greatest LoveStoru Ever Told at K^t g* th «* p"*1* rf *^^ 'c O Q0\o-w r^o. ,\d <"e° ^otV^ *^>#** < York Editor HERBERT FECKE and RAYMOND GALLO Advertising Representatives LONDON THE BIOSCOPE Faraday House «-10 Charing Cross Rd., W. C. 2 SUBSCRIPTION RATES: United States and its possessions. Canada and all countries of the Americas S3. OO per year; Great Britain and its colonies £l per year. Other foreign countries— $5.00 per year. Single copies 25 cents. Advertising ra te cards and Audit Bureau of Circulations statements furnished upon application. The HERALD-WORLD assumes no responsibility for the return of unsolic ited manuscripts. No manuscripts are returned unless authors so request. Editorial BY MARTIN J. QUICLEY Advertising Copy WE note in a recent theatre advertisement in a Chi- cago newspaper the following line set in bold display type at the head of the copy: ADULTS ONLY— CENSOR'S ORDERS We note also that the advertisement in question refers to an attraction being presented in a theatre operated by one of the leading circuits. The incident causes us to refer to the text of the Ad- vertising Code subscribed to last June by representatives of the leading film companies and theatre circuits. Sec- tion XII of the Code reads as follows: "Court actions relating to censoring of pictures, or other censorship disputes, are not to be capitalized in advertising." When the Code of Advertising Ethics was adopted last June it was hailed as a distinct step forward in the con- duct of the affairs of the industry. On our own part we felt that there was a considerable amount of pussy-footing in at least one section of the Code but on the whole we too felt that the advertising men had arrived at a most commendable and constructive development. Results generally since the adoption of the Code have been such as to bring credit on the advertising sector of the business. All of the advertising material put out di- rectly by the New York offices of the film companies and theatre circuits has reflected the spirit of the Code. In many instances that have come to our attention advertising men have gone to great lengths to make sure that no questionable material remained in their copy. The principal violations of the Advertising Code, if not all of the violations, have been traceable to the activities of advertising men in the field who apparently have not yet entirely made up their minds as to whether the Code means business or whether it is just a political gesture. There are others among this group in the field who seem to have made up their mind that the Code means nothing or, at least, it is not going to be permitted to mean anything as far as their work is concerned. There is, for instance, the case of the advertising department of the western theatre circuit which took a perfectly proper still picture (of the hero and heroine embraced in the final fade-out) and by means of running this turned on its side instead of upright, as it was photographed, suc- ceeded in manufacturing and using for their own purposes a picture that was distinctly objectionable and distinctly outside the limitations of the Code. The advertising men in the field ought to know equally as well if not better than the New York advertising men the hazards to the industry created through the use of objectionable and improper advertising material. They ought to know that many of the industry's severest enemies are persons who do not patronize motion pictures but who form their opinions of the character of pictures from the advertising matter publicly displayed. Any person in this business who follows a course which is calculated to entrench the evils of censorship ought to be declared a public enemy and driven from the busi- ness. And that, precisely, is the effect of exploiting censor- ship restrictions in advertising copy. In the absence of an advertising code of ethics such an act might be put down to thoughtlessness and ignorance. In face of the existence of the Code it looks like a deliber- ate and flagrant effort to humiliate the industry for a cheap and momentary advantage. AAA These Stage Shows— A RECENT inspection of the program of the Roxy Theatre, New York, left us with the impression that the presentation policy in that house is actually dead, although the management as yet has not arranged for formal obsequies. In this great theatre, probably the world's greatest, it is more than a little sad to see rattling about within its vast dimensions these puny little presentation acts which are about as distinct and different from one week to an- other as so many peas in a pod. The long-suffering public does not seem to be able to do much about it. They reg- ister their vote in so far as possible by staying away when the motion picture attraction is not an outstanding one and by coming in vast numbers when the picture is one they want to see. The theatre can nearly double its re- ceipts from one week to the next depending upon the motion picture shown — yet the fuss and bother and expense over the stage show goes on. And these stage shows. ... If they were aimed to show sharp contrast between themselves, in their puny and meaningless way, and the vast and impressive screen at- tractions, then there might be a reason for their existence. But we have never read any rule in the showman's manual which states that by taxing the patience and indulgence of an audience you can effectively prepare it for your main attraction. We are inclined to think the reverse is true. We believe that a certain portion of the strength of the screen attraction is merely dissipated in offsetting the ill effects of the stage show. AAA "Hoiv's Business?" AVERY pleasing answer to the question, "How's busi- ness?", is to be had in the recent statement from Paramount in which this corporation announces a 39 per cent increase in profits in the first nine months of this year as compared with the like period of last year. This prosperous showing is added proof that the picture business does not stand linked with the fortunes of gen- eral business. Exhibitors HERALD-WORLD MARTIN J. QUICLEY, Publisher and Editor Incorporating Exhibitors Herald-World, founded 1915; Moving Picture -World, founded 1907; Motography, founded 1909; The Film Index, founded 1906. Published every Friday by Quicley Publishing Company, 407 S. Dearborn Street, Chicago; Martin J. Quigley, President; Edwin S. Clifford, Secretary; George Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre- npondence should be addressed to the Chicago office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every fourth week a» section two of Exhibitors Herald-World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two of Exhibitors Heuai.d-World. Other Publications: The Motion Picture Almanac, Pictures and Personalities, published annually; The Ciiicagoan. October 25, 1930 EXHIBITORS HERALD-WORLD 23 Increase in Use of Wide Film Awaits Decision on Standard Gives WE Decision OverKersten Radio In Suit on Patents (Special to the Herald-World) GRAND RAPIDS, MICH., Oct. 23.— In the action brought by Western Electric against the Kersten Radio Equipment company of Kalamazoo, Mich., in the matter of patent infringement by the latter company. Judge Raymond of the United States District Court, sitting here, ruled that these patents were valid and have been infringed upon. The patents, numbered 170754S and 1734624. cover the Western Electric loud speaker 555-W, which is used for talking pictures and the diaphragm of this loud speaker respec- tively. After Western Electric had filed its suit in the fall of 1929, the Kersten Company offered for the court's consideration another design of loud speaker modified in an attempt to avoid infringement. The judge's decision, however, holds that both designs are infringements of Western electric's patents. Writ Denied Pacent In Supreme Court's Ruling on Western (Special to the Herald-World) NEW YORK, Oct. 23.— The United States Supreme Court has denied the petition of the Pacent company for a writ of certiorari to review the decision of Judge Swan which held that the Western Electric Company and ERPI were proper parties plaintiffs in the suit against the Pacent company for infringement of patents. Bringing to an end the proceedings _ in the "misjoinder of parties" issue, the decision en- ables Western Electric to press its patent case in the district court on the merits of the patents involved. RKO Opens New May fair In N. Y. for First Runs; Start with Amos 'n' Andy (Special to the Herald-World) NEW YORK, Oct. 23.— Friday night, October 31, is the date which has been set for the opening of the new RKO Mayfair on Broadway at 47th street, with Radio Pic- tures' Amos 'n' Andy feature, "Check and Double Check," scheduled as the opening at- traction. The theatre, on which work was begun March 28, will have a capacity of 2,300 seats, and will be used for the New York first run of the product of R K O Radio Pictures and other studios associated with them. The plans for the house were designed by Thomas W. Lamb, with M. Shapiro & Son as contractors. Laemmle Cancels Sailing To See Granddaughter (Special to the Herald-World) HOLLYWOOD, Oct. 23.— Carl Laemmle, Maurice Fleckles, Dave Bader and Jack Ross returned yesterday from the East. Laemmle cancelled his trip to Europe to visit his three- weeks-old granddaughter. 50 Millimeter Width Favored By Both SMPE and Academy Cameras Ready to Start on Several Productions as Soon As Definite Agreement Is Reached [Abridgments of two important papers read at the SMPE meetings appear on pages 26 and 27. One is the report of the progress committee, and the other is the paper by C. J. North and N. D. Golden, chief and assistant chief of the motion pic- ture division of the department of commerce. The latter was read by Golden.] (Special to the Herald-World) NEW YORK, Oct. 23. — Increased activity at the studios in the production of wide film pictures is expected to follow immediately after a final decision haa been reached on a standard width. This was indicated by speakers and others attending the semi-annual meeting of the Society of Motion Picture Engineers at the Pennsylvania hotel this week. Production on several pictures has been delayed, it was said, but cameras are in readiness to start turning the moment definite agreement is achieved. Both the SMPE and the Academy of Motion Picture Arts & Sciences seem to favor the 50 millimeter width as the most practicable, and in conver- sation with several interested persons confidence was expressed that this would he the width adopted. It is the opinion of those who have studied the problem that an intermediate width between 70 and 35 mm. must be reached, and for practical purposes they believe that the 50 mm. film would best serve the entire industry. Easy Conversion of Projectors The proportion of such a picture would be 1.8 to 1 instead of 2 to 1, the latter proportion being considered impracticable for many houses. Those favoring the 50 mm. film contend that the present projectors could be easily converted, and could use both the 50 and the present 35 mm. width. At present two widths are being used by producers, United Artists, War- ner Brothers, First National and Universal utilizing 65 mm. film and Fox and Metro-Goldwyn-Mayer 70 mm. "Everybody in Hollywood is for wide film," Ralph G. Fear of Fearless Camera Company told the engineers. "We are selling no cameras for 35 mm. film. The Coast producers, however, are awaiting your decision on width. There is no diffi- culty in handling wide film production. The trouble so far has been in projection. "Until a standard width has been agreed to I am delaying production on four pictures which I will make for independent theatres." Two Current Broadway Showings During the SMPE meeting this week the first of the wide screen attractions was playing Broadway at the Capitol theatre, with the second to play at the Roxy next week. The Capitol picture was M G M's "Billy the Kid," while the Roxy attraction next week will be Fox's "The Big Trail," which was viewed by the engineers on an ordinary size screen Monday night. "The Big Trail" will be projected from 70 mm. film, while "Billy the Kid" is using a shorter focal length lens on 35 mm. reduced from 70. In trying to reach a decision on a standard width, the engineers and pro- ducers seek a film of such dimensions that will require a minimum of expen- diture in converting to the larger screen. They believe 50 mm. will do this. Major Edward J. Bowes, of the Capitol, welcoming the engineers said: "It is a pity that producers do not appreciate what you engineers have done. It is up to you to force them to appreciate your work. There is some appreciation, but not as much as there should be." In responding, President J. I. Crabtree said that the producers will have to rely more and more upon the engineers. The SMPE, Secretary J. H. Kurlander told the meeting, now have an inter- national membership of 756, and in the treasury, Past Treasurer R. C. Hubbard said, there is a balance of more than $32,000, an increase of $30,000 in the last five years during Hubbard's tenure of office. HHB - 24 EXHIBITORS HERALD -WORLD October 25, 1930 -BROADWAY THERE is a strained situation be- tween the Canadian government and the American motion picture industry. Tust how serious subsequent develop- ments will become is difficult at this time to forecast, but in a recent conversation with a Dominion government official I was led to believe that before long the American interests may have to contend with a quota law such as they have in other foreign countries. It is not a question of quality in American product. The present situa- tion was created, I am told, through American methods in theatre operation, with men from the States superseding Canadians in executive positions. Plans are afoot now in Canada, it is said, to deport certain American theatre men under the immigration law. The American motion picture has be- come a national issue in Canada, and only through recognition of this situa- tion can adverse legislation be avoided. Another legislative prospect in Canada is a national censorship board to re- place the present individual province bodies. Such a national board would operate through all of Canada with the possible exception of Quebec, which would continue to maintain its own judges of what should be and should not to be shown to its citizens via the screen. This new law would place the fate of a picture in one board instead of nine as at present. EVENTS OF CURRENT INTER- EST AT THE MOTION PICTURE CLUB : The Saturday evening supper dances and the bridge, ping pong, hand- ball, pool and billiards tournaments. A One of the most businesslike of the organizations which it has been my privi- lege to come in contact with is the Society of Motion Picture Engineers. Under the guidance of President J. I. Crabtree, this organization takes rank as one of the leaders in motion picture de- velopment, especially today when the sci- entific problem plays such an important part in screen development. A Just how many patrons does radio draw to the box office of the motion picture theatre? Producers and dis- tributors who are spending thousands of dollars annually on radio entertainment would like a definite answer to that ques- tion. What exhibitor can provide it? JAY M. SHRECK. A Courtship and a Fight And what a fight it is! The bottom picture will convey some idea. And the courtship — between a two fisted sailor and a dance hall "moll," which brings something new into both of their lives, portrayed by Phillips Holmes and Helen Twelvetrees, respectively. The pic- ture is entitled "Her Man," and is a Pathe production, directed by Tay Garnett. Others in the cast include Majorie Rambeau, Ricardo Cortez and James Gleason. Her first birthday Anything goes October 25, 1930 EXHIBITORS HERALD-WORLD 25 Supreme Court Weighs Appeal From OK on Credit Committee Monopolistic Control of Film Trade Charged by Government Building Conditions Good, Says Writer In Better Theatres Annual Fall Buyers Number is Pub- lished With This Issue of Herald-World Relative cheapness of materials and labor and the availability of money through the relase of funds formerly diverted to stock speculations, are asserted as forming the foundation of conditions favoring the- atre construction at this time, in an article by Morris M. Wilcox, financial writer, in the Better Theatres section published with this issue. This edition of Better Theatres is the annual Fall Buyers Number, containing the directories of the motion picture the- atre equipment and construction fields These deparments, The Equipment Index, Who's Who, Theatre Supply Dealers and Theatre Architects, have been revised ac- cording to the latest information available and contain much new data reflecting- the development and changes in these fields. Editorial features also include a discus- sion of the new art and science of theatre lighting by C. M. Cutler, written in collabo- ration with other illumination technicians; an analysis of the remodeling process which created the unusual Punch and Judy the- atre in Chicago, an authoritative and im- partial consideration of the guiding factors in the selection of acoustical treatment methods, besides the semi-annual art sec- tion, "Recent Creations in Theatre Design," picturing theatres representative of the trend in theatre design during the last six months. Still other editorial features and technical departments round out a timely magazine of 140 pages, published as the second section of this issue of the Herald- World. R. S. Ballantyne Is New Pathe Sales Head in Midwest (Special to the Herald-World) NEW YORK, Oct. 23.— R. S. Ballantyne, tor several years branch manager for Pathe at Omaha, has been appointed by E. J. O'Leary, general sales manager, as Midwestern division sales manager, suc- ceeding Harry Lorch at the Chicago head- quarters. The Midwestern division embraces the largest number of ex- changes in the Pathe group, following the recent elimination of the Central division. Ballantyne has been with the Pathe or- ganization since 1923, when he was made manager of the exchange in Des Moines, fol- lowed by successive appointments as South- ern district manager in 1925 and Western division manager in 1926. Brief Says Extra-legal Tribunal to Enforce Contracts Is "Particularly Obnoxious" Restraint [By Washington Correspondent of the Herald- World] WASHINGTON, Oct. 23. — Briefs in support of the Government's appeal from the decision of the New York Federal Court in the Credit Committee case against First National Pictures, and others, were filed today with the United States Supreme court by the Department of Justice, asking reversal of the decision, which held that the adoption and use of Credit Committee rules did not constitute a conspiracy in unlawful restraint of interstate commerce. The brief charges the New York court applied to those who in most cases are not with two errors, in that it failed to find under any legal liability to the members of that the defendants engaged in an unlawful the industry." conspiracy to coerce and require exhibitors acquiring motion picture theatres by pur- chase or transfer to assume and perform the uncompleted contracts for exhibition made by the former owner or operator, and in not holding that the respondents en- gaged in an unlawful conspiracy to deprive exhibitors so acquiring theatres of their right to have a court of competent juris- diction determine whether such purchase or transfer was fraudulent and for the purpose of avoiding contractual obligations. Cites Other Decisions "We submit that this case is governed by the numerous decisions of this court con- demning as an illegal restraint of trade any agreement not to deal, or even any con- certed action by members of a trade having such a purpose and effect," it was declared in the brief. "This court has also said that such an agreement is equally invalid where the restraint may be removed by complying with the conditions fixed by those imposing the restraint. And it is no justification of an illegal combination in restraint of trade that the primary object of the parties to the agreement is to protect themselves against trade conditions which they con- sider inimical." Charges Monopolistic Control Further, it is asserted in the brief, the supreme court "has never sanctioned an agreement among the members of an in- dustry to act in unison in making an agency of the group an extra-legal tribunal to com- pel fulfillment of contractual obligations. Such a restraint on competition seems par- ticularly obnoxious to the anti trust laws where the enforcing group, as in this case, has monopolistic control of the industry. The alleged justification would seem to become even more untenable where, as in this case, the pressure of the group is Hold Funeral for Josiah Zuro, Killed When Auto Crashes (Special to the Hciald-World) HOLLYWOOD, Oct. 23.— Following his death Saturday when his car plunged from the Los Angeles-San Diego highway at Torrey Pines, funeral serv- ices for Josiah Zuro, director - general of musical productions for Pathe, were held here Tuesday. Zuro has many not- able successes to his credit. His last tri- umph was the musi- cal score for the United Artists' pic- ture "What a Widow," starring Gloria Swanson. His last work was adapt- ing a score to Pathe's "Her Man" for foreign release. Zuro was not only noted as an adapter of musical scores to the screen, but also as a composer. His home was in New York and his body will be escorted there. Josiah Zuro J. F. O'Connell Dies (Special to the Herald-World) HALIFAX, N. S., Oct. 23.— J. F. O'Con- nell, who suffered a heart attack while su- pervising arrangements for opening of the new Capitol, large Famous Players Cana- dian house here, died a few days ago. Thomas Daley of the Toronto, Ont., head- quarters came here to replace O'Connell. R. S. Ballantyne Supreme Court Wants Nothing to Do With Music Copyrights; Bars Three Texas Cases (Special to the Herald-World) WASHINGTON, D. C, Oct. 23. — The Supreme Court has refused to decide whether playing of copyrighted music rolls in motion picture theatres without con- sent of the copyright owners constitutes a violation of the copyright laws. Three cases from Texas, in which music firms sued theatre operators on such charges, were refused a hearing. 26 EXHIBITORS HERALD-WORLD October 25, 1930 Europe Called Awakened to Own Market Conditions Painted That U. S. Producers Must Face Abroad Competition Growing Rapidly Stiffer. but America Can Meet I It, Golden Tells S M P E (Special to the Herald-World) NEW YORK. Oct. 23.— Not only will Europe cease, like the United States, to care for silent pictures, but it will rap- idly enlarge its facilities for producing its own pictures in the languages of its peoples, the fall S M P E. convention, which opened here October 20, was told by N. D. Golden, assistant of the motion picture division of the U. S. Bureau of Foreign and Domestic Commerce. Europe will produce a total of about 300 synchronized and dialog pictures for the 1930-31 season, he declared, while Ameri- can producers will have about 175 audible pictures in foreign languages, principally German, French and Spanish. Golden stated it was his belief that no American dialog pictures could be success- ful in Continental countries if the dialog were English, with explanatory subtitles in the foreign _ tongue. Dubbing, too, he called impracticable except for musicals. In picturing conditions in other coun- tries that the American producer must face in selling his product abroad, Golden said : Europe Wired Houses 4,950 "Outside of Europe there are, excluding the United States, just under 10,000 thea- tres. Of these, again quoting in approxi- mate figures, about 4,000 each are to be found in Latin America and the Far East, 1,100 in Canada, 750 in Africa, and 50-odd in the Near East. The number of wired theatres for this entire area based on figures which we believe reliable, but for which we cannot assume responsibility, now runs to about 1,800. "Turning now to Europe, which, after all, remains our principal revenue market, there are approximately 27,000 exhibition outlets. From less than 650 sound-equipped theatres in the early autumn of 1929, wir- ing has gone ahead by leaps and bounds with the result that Europe, exclusive of Russia, now presents a total of around 4,950 theatres. Here again, the wired houses comprise all the biggest and best. Two New Factors "In the old silent film days, it will be recalled, the question of competition was largely academic. Indeed the chief ob- stacle to American films lay in those coun- tries which cut down the showings of American films by artificial restrictions. Foreign films there were to be sure, some of them of considerable quality, but from a strict economic viewpoint, there were few cases where the local product was booked as against the American product in a strictly competitive sense. Now, however, two factors have arisen which will tend to make the American position less secure. "The first of these is the greater diffi- culty, both from an economic and physical standpoint, in supplying foreign language versions to non-English speaking countries, which are now insisting on films in their own language. "Secondly, there is a wide-spread feeling that European producers are adapting themselves more readily to sound than they did to silent film production. This has proved particularly true in the case of England. "Finally, there has been a slight tendency for the public to patronize sound films from its own studios if only for the sentimental reason of seeing its own actors and actresses speaking its own language in fa- miliar surroundings. For instance, 'La Route est Belle,' one of the first French dialog films produced by a French com- pany, had a phenomenal box office success. Production Activity Outlined "Proof is not lacking that Germany, France and England are now going rapidly ahead with sound and dialog film produc- tion. Germany, up to July 1, released 24 dialog pictures and ten synchronized films. Of these, 20 dialog and six synchronized were released during the calendar year. Among them were several which achieved quite remarkable box office success. Eng- lish and French versions were made and enjoyed considerable showing in those countries. Now for the coming year, Ger- man companies announce no less than 135 sound features, of which 23 have alreadv been released. France during 1929 released only four sound pictures. For the coming season France is offering about 70 dialog films, and 22 synchronized films. "Let us turn now to England. As I im- plied above, England is beginning to show a considerably greater degree of deftness in sound than in silent film production. Dur- ing 1929, about 40 films were actually started, of which approximately 35 were either dialog or synchronized. More than that have already been produced in 1930, while for the coming season, somewhere be- tween 80 and 100 films will probably be made. Quota Laws a Factor "Outside of the three countries just con- sidered, there is not much in the way of film production activity in Europe. "We find that if all the production plans are carried out, there will be not far from 300 made-in-Europe sound productions. Grant- ed that a large percentage of these may re- ceive only limited showing, there is, never- theless, material here to indicate a consid- erably greater measure of competition for the American product than heretofore. In addition to the fact that recent perform- ance indicates better quality product from France, England, and Germany, we must remember that all three of these markets, which produce well over 50 per cent of our revenue from Europe, are hedged about by restrictions, which, at least in the latter two, give a material advantage to the local prod- uct. Germany's latest kontingent law al- lows the showing of, at most, 110 foreign sound films up to June 30 next, and the English quota is rising each year. "What then are the American companies doing to meet this competition? I refer here specifically to non-English speaking areas, for where there is no language prob- lem the situation is in no way changed from silent film days. So far, the American in- dustry has met the problem in three ways, writing captions on the screen in the appro- priate language as explanation of the Eng- lish dialog, dubbing, and actually doing the picture in the appropriate language. What Can't Be Done Now "The first is out so far as dialog films are concerned, but still may be employed on musicals where a minimum of dialog is used. The second is probaly out, at least to a large extent, though recent processes have perfected it to an almost unbelievable de- gree. I believe it can still be used in mu- sicals and where the dialog is at a minimum. The chief objection to it as straight dialog is the fact that it shows actors talking per- fectly in a language of which obviously they have no knowledge. "I wonder if any American producer has ever considered saying quite frankly to his foreign audience by means of an explanatory title, that while the actors do not speak the language in question, it was considered fair in the interests of realism to employ voice doubles, so that their favorite stars in the silent film days could still be brought before them even though they could not speak the language. It might not work, but at any rate I pass the thought along. "It can, I believe, be roughly calculated that American product will reach in the neighborhood of 150 in the three languages, German, French and Spanish. Adding to these the foreign language versions made by foreign companies under contract for American companies, these being used in most cases for contingent purposes, I think we can consider the probability of 175 all told. Predicts U. S. Will Hold Own "There is no reason why these pictures should not act as more than an offset for the foreign productions offered. True, they will lack some of the box office names which have helped to popularize American films in by-gone days, but fortunately Holly- wood has quite a number of multi-lingual experts among its personnel and the Ameri- can companies can and will build up new box office names from actors and actresses already popular on the speaking stage, or in the film world of France, Germany and other countries. American scenarios, tech- nique and directorial ingenuity will remain, and while it is questionable whether we will again get as large a return from non- English-speaking markets as in the silent film days, there is every prospect that we will more than hold our own, even in the face of the foreign product." Crabtree and Cabinet Reelected by S M P E (Special to the Herald-World) NEW YORK, Oct. 23.— A vote of confidence in the administration of J. I. Crabtree was given by delegates attending the semi-annual meeting of the Society of Motion Picture Engi- neers at the Pennsylvania hotel. At the opening session Crabtree and his executive cabinet were reelected. Following were the results of the elections tabulated by Dr. R. P. Schwartz, James Frank, Jr., and John D. Elms: President, J. I. Crabtree, Eastman Kodak Company; vice president, W. C. Hubbard, General Electric Vapor Lamp Company; secretary, J. H. Kurlander, Westinghouse Lamp Com- pany; treasurer, H. T. Cowling, East- man Teaching Film, Inc. Newly elected members of board of governors are W. C. Kunzman, National Carbon Company; F. C. Badgley, Canadian Government Mo- tion Picture Bureau. Remaining members of board of governors are M. W. Palmer, Para- mount Publix; J. A. Dubray, Bell & Howell Company; Peter Mole, Mole- Richardson, Inc.; Simon Rowson, Ideal Films, London; K. C. P. Hick- man, Eastman Kodak Company; E. I. Sponable, Fox Films Corporation; L. C. Porter, General Electric Company, and D. Mackenzie, Electrical Re- search Products. October 25, 1930 EXHIBITORS HERALD-WORLD 27 Tells SMPE of Growth in Film Science New Developments in Technics Reported By Progress Group Plan Is Announced to Permit Wide Image on 35-mm. Stock as Projector Solution [The follozuing is an abridgment of the progress report to the Society of Motion Picture Engineers, delivered at the convention in New York October 20. The committee was composed of M. Abribat, J. A. Ball, J. Boolsky, W. Clark, E. R. Geib, J. B. Engl, R. E. Famham, H. B. Franklin, K. Geyer, A. C. Hardy, R. C. Hubbard, G. F. Rackett, S. K. Wolf and G. E. Matthews, chairman, | PLANS for ultimate adoption of wide film have continued throughout the summer, as several producers were known to be en- gaged actively in further experimentation. According to reports from production centers, negatives for several pictures have been made on wide film as well as on the usual 35-mm. width. Agreement has been reached among leading producers on perforation standards and sound tracks but there is still a division of opinion on total width and size of frame. One possible solution of the projector prob- lem is to make the negatives on wide film and make reduced prints on 35-mm., for showing on the present standard projector fitted with a shorter focal length lens. Controls Speaker "Distance" According to reports from the motion pic- ture division of the U. S. Bureau of Foreign and Domestic Commerce, the demand is in- creasing in foreign countries for sound pic- tures in native languages. The plan of dub- bing foreign lines in pictures made with Eng- lish speaking actors is being discouraged. By controlling the ratio of direct sound to reverberation, Maxfield states that the true illusion of nearness or distance of the speaker can be secured. There is a critical range of 50 steps of the total 120 sensation units within which sounds may be reproduced pleasantly in theatres. A beam microphone which may be focused on one speaker has been perfected by a Hol- lywood sound director. There are 3,500 theatres equipped only for disc records and it will undoubtedly require at least two years to effect a complete change- over [to sound-on-fihn]. A committee made up of representatives from the Board of Fire Underwriters, the New York Bureau of Fire Prevention, and . the Motion Picture Producers Association, have drawn up a code on studio and labora- tory practice, the exchange and the theatre. According to trade reports, orches- tras have been returned to a few the- atres in this country and South Amer- ica which discharged their orchestra over a year ago with the installation of sound equipment. An inventory _ of several leading theatres on the Pacific coast reveals, however, that certain houses appear to have a patronage who wish orchestras and shows, whereas others have a patronage who prefer a first class selection of pictures. It ap- pears to depend, therefore, largely on the type of clientele a theatre enjoys. About one-third of the motion picture the- atres of the world had been equipped by Sep- tember, 1930, for sound reproduction of either the synchronous or non-synchronous types. In proportion to the total number of theatres, Canada leads the list of countries with 70 per cent sound installation, the United States is second with 55 per cent, Great Britain third with 47 per cent. European theatres are rap- idly converting their old equipment over for use with sound pictures. A new 72-inch dynamic cone speaker and directional baffle has been announced which is claimed to deliver clear, mellow, low fre- quency 50 cycle sounds and high frequency 7,000 cycle sounds. The letters "s," "f" and "th" can be distinguished clearly. Another type described by Bostwick, utilizes a moving coil piston diaphragm in conjunction with a 2,000 cycle cut-off. By using this speaker as an adjunct to the ordinary type, it is claimed that uniform reproduction of sounds from 50 to 11,000 cycles may be obtained. Use Wide Angle Lenses Bull _ has published data on methods of measuring loud speaker efficiency. Good horn type speakers used in theatre installations are said to have an efficiency of 35 per cent ; ordinary commercial speakers only one to six per cent. Methods of using wide-angle lenses to project a much enlarged picture on the screen have been employed in sev- eral of the large theatres for certain scenes of such pictures as "Old Iron- sides," "Trail of Ninety-Eight," "The Hollywood Review," and "Hell's An- gels." In one process, a movable screen was utilized which traveled downstage as the growth of the picture occurred. These methods all tend to overaccentuate the graininess of the picture. The same defect holds if too large a picture is attempted with wide film; tests having shown that width of 50 feet is the maximum permissible before such effects begin to appear. When space is at a premium back stage, the public address system with outlets over the proscenium arch, has been utilized quite successfully as a substitute for the usual horns during presentation of shorts, such as song cartoons. Eyring has shown that an auditorium to have a single optimum reverberation time, should not only be free from echoes and have the proper amount of damping, but the absorbing material should be fairly uni- formly distributed, resonating bodies elimi- nated, and a condition for diffusing sound should be assured. MacNair has suggested that the rate of decay of loudness sensation is a better criterion for the arrangement of damping material in auditoriums than decay rate of sound energy. Developments in Television Several colleges are planning to institute a cultural course on photoplay appreciation during 1930-31. Arrangements have been made to release the negatives of outstand- ing historical pictures made several years ago, for re-editing for educational purposes. Television images transmitted by radio were shown as a part of one regular per- formance at the Proctor theatre, Schenec- tady, N. Y., on May 22. A loud speaker system was used to transmit the voices of the actors who performed before a "tele- vision camera" at the General Electric plant, about one mile distant. A 48 hole scanning disk covered the subject twenty times per second. Four photoelectric tubes respond 40,000 times per second to the im- pulses reflected back from the subject. The images were transmitted on a wave length of 140 meters; the voices on 92 meters. At the theatre, the light impulses were repro- duced first on a small monitor "teloptikon," then transferred to a light valve where the light was broken up by a 48 hole scanning disk to reproduce the images which were projected on a screen six feet square set under the proscenium arch. Head and shoulders of the subjects were reproduced in a black and white picture showing grada- Screens Over 24 Ft. Called Impossible in Most Cases (Special to the Herald-World) NEW YORK, Oct. 23.— A survey announced in the report of the pro- gram committee at the SMPE con- vention discloses that about 60 per cent of the theatres in this country lack space for screens of more than 24 feet in width. The survey was made to ascertain conditions relative to the installation of wide film for wide-image pictures. The committee report also pre- sented a suggestion that projection rooms in major theatres will be equipped with dummy projectors only for handling the film sound rec- ord, pointing out the showing of "Hell's Angels" at the Chinese thea- tre in Hollywood. Volume with less distortion, elimination of troubles from heating of the film, and a low- ering of projector vibration are some of the advantages cited. Three dummy projectors connected in par- allel were used in the Chinese thea- tre demonstration so that two sound tracks could be played at the same time. Six reels of "Magnascope" Sim were included in the picture, which was projected on a 24x37-foot screen and nine extra loudspeakers were added to the regular installa- tion, which consisted of three horns. A special amplifier system was in- stalled to accommodate the 12 horns, which made possible an increase in volume equal to five times the normal volume of the regular sound instal- lation, the reports stated. tion of tones. The system was developed under the direction of Alexanderson. According to plans announced during the summer of 1930, positive prints made by the additive Herault Trichrome process have the three successive frames dye tinted. Projection is made with a Continsouza- Combes nonintermittent projector which at 24 frames per second is said to suppress flicker. This projector does not use mirrors or prisms, only spherical lenses. The Wolf- Heide process is said to use a similar pro- jection method. Sound prints by the Technicolor process are now made with a silver image sound track having a contrast or "gamma" of unity which is claimed to represent a material advance in the art of reproduction. The feature picture "Whoopee" was made with a sound track which was developed in this way. It is stated to be impractical to control the gamma of the sound track as closely as this on black and white prints. A new plant for the Multicolor process, being constructed in Hollywood during the summer and fall of 1930, will require 200 men and will have a capacity of three mil- lion feet of film per week. A school for color cameramen is being conducted. Irby estimates there are over 200,000 home motion picture sets in use. Interest during 1930 appeared to be centering in the development of sound motion picture de- vices for use in the home. To date these have all been of the type requiring disc turn tables and range from simple models to very elaborate ones. Putting sound records on 16 mm. film beside the picture is a difficult problem because of the narrow space available and the delicate equipment required for recording the sound. 28 EXHIBITORS HERALD-WORLD October 25, 1930 Registered at the S M P E Convention L. Wales Holden, American Museum of Nat- ural History, New York. Ed. W. Kellogg, RCA Victor Company, Camden, N. J. W. B. Rayton, Bausch & Lomb Optical Co., Rochester, N. Y. R. R. O. Walker, Walker Screen Co., Brook- lyn. P. H. Evans, Warner Brothers, Brooklyn. R. G. Cunningham, Agfa Raw Film Corp., New York. Gleen H. Humphrey, New York State Asso- ciation of Projectionists, Utica. F. Schurman, Fish-Schurman Corp., New York. M. Stanislousky, Fox Film Corp., New York. Donald McNicol, Projection Engineering, New York. Samuel Kravitz, Kaplan Projection Society, Brooklyn. Alvin Seiler, National Theatre Supply Co., New York. H. N. James, Burton Holmes Lectures, Inc., Chicago. F. J. Gaski, Audio-Cinema, Inc., New York. L. G. Phelps, Phelps Films, Inc., New Haven, Conn. John L. Spence, Akeley Camera, Inc., New York. D. R. White, Du Pont-Pathe Film Co., Par- lin, N. J. Oliver H. Schunk, Du Pont-Pathe Film Co. M. F. Weinrich, Columbia University. Maurice Ricker, United Research Corp., Long Island City, N. Y. 1. M. Joy, New York. J. H. McNabb, Bell & Howell Co., Chicago. R. B. Dickson, Pyrene Manufacturing Co., Newark. J. A. Norling, Loucks & Norling Studios, New York. T. E. Shea, Bell Telephone Laboratories, New- York. Pat Rich, Sound Systems, Inc., New York. J. L. Leventhal, New York. Joe Hornstein, Warner Brothers, New York. R. Brady, Eastman Kodak Co., Rochester, N. Y. W. J. German, J. E. Brulatour, Inc., New York. R. V. Terry, Bell Telephone Laboratories. A. L. Raven, Raven Screen Corp., New York. H. A. de Vry, QRSDeVry Corp., Chicago. Henry F. Raess, Wrarner Research Labora- tories, New York. B. M. Woodward, New York. R. E. Farnham, General Electric Co., Nela Pk„ Cleveland. Julius Keller, Jr., The Ampro Corp., Chicago. M. Swaab, Fox Film Corp., New York. Lorenzo del Riccio, Paramount Publix Corp., Astoria, L. I. 1. A. Ball, Technicolor, Inc., Hollywood. H. S. Price, Bell Telephone Laboratories, New York. D. F. Linsley, The Replitura Corp., Stamford, Conn. Geo. Lane, Audio-Cinema, Inc., New York. F. M. Falge, Paramount Publix Corp., New York. H. W. Moyse, Du Pont-Pathe, New York. O. M. Glunt, Bell Telephone Laboratories. H. B. Braun, RCA Photophone, Inc. J. J. Kuhn, Bell Telephone Laboratories.- John F. Stricklcr, Jim Handy Picture Service, Chicago. Hartwell W. Webb. William Herriott, Bell Telephone Laboratories, New York. G. H. Neu, Neumade Products Corp., Buffalo, lacob Liebermann, New York. Val J. Roper, General Electric Co., Nela Pk, Cleveland. A. M. Beatty, International Projectionists, H. C. Carlton, Eastman Kodak Co., Rochester. A. Denis, Eastman Kodak Co., Rochester. H. S. Morton. Punch & Judy. Detroit. E. R. Geib, National Carbon Co., New York. M. C. Schick, Sunny Schick Pictures, Fort Wayne, Ind. A. C. Downes, National Carbon Co., Inc., Cleveland. W. C. Kunzmann, National Carbon Co. E. O. Scriven, Bell Telephone Laboratories. Frank Benford, General Electric Co., Schenec- tady, N. Y. J. C. Kroesen. Harris B. Tuttle, Rochester, N. Y. Victor A. Welman, Cleveland. A. S. Isaacs, Motion Picture Machines Co., Pittsburgh. R. G. Fear, Fearless Camera Co., Hollywood. Louis Isaacs, Motion Picture Producing Co., Pittsburgh. C. W. Lewis, Signal Corps., War Department. W. C. Hubbard, General Electric Vapor Lamp Co., Hoboken, N. J. J. G. Jones, K. K. Co., Rochester, N. Y. James Frank, Jr., RCA Photophone, Inc. John B. Taylor, General Electric Co., Schenec- tady. ( James Cameron, Manhattan Beach, New York. Chas. F. Eichhorn, Motion Picture Machine Operators Union, New York. Oscar F. Neu, Neumade Products Corp., New York. Arthur J. Holman, Brookline, Mass. Lewis M. Townsend, Paramount Publix Corp., New York. I. L. Nixon, Bausch & Lomb Optical Co., Rochester, N. Y. A. H. Wolferz, Weston Electrical Institute Corp., Newark, N. J. J. M. Blaney, Colorcraft Corp., Whitestonc, N. Y. A. H. Anderson, Duplex Motion Pictures, Inc., Laurelton, N. Y. Alan A. Cook, Bausch & Lomb Optical Co., Rochester, N. Y. V. A. Schoenberg, Chicago. J. A. Scheick, Bausch & Lomb Optical Co., New York. Rudolph Miehling, Universal Sound System, Inc., Philadelphia. M. J. Hayes, Eastman Kodak Co., Rochester. F. W. Hibbard, Duplex Motion Picture In- dustries, Inc., Long Island City. Wm. F. Little, Electrical Testing Laboratories, New York. F. C. Badgley, Canadian Government Motion Picture Bureau, Ottawa. V. A. Schlenker, Vitaphone Corp., Brooklyn. George Lewin, Paramount Publix Corp. Carl L. Gregory, New Rochelle, N. Y. I. B. Serge, Utah Radio Products. Rochester. Donald McMaster, Eastman Kodak Co. Stanley Sumner, University Theatre, Cam- bridge, Mass., C. E. Curie, Publix Tivoli theatre, Chatta- nooga. Willy Schmidt, Agfa Ansco Corp., Bingham- ton, N. Y. Chas. W. Parshlev University theatre, Cam- bridge, Mass. Chas. W. Bauser, Colortone Picture, Inc., Hudson Heights, N. J. Otto Nelson, National Cash Register Co., Day- ton. M. E. King, Bell Telephone Laboratories, Inc. C. A. Clarke, Bell Telephone Laboratories. C. A. Lindstrom, Office of Motion Pictures, Department of Agriculture, Washington. John H. Powrie, Warner Research Labora- tory, New York. J. E. Robin, Roth Bros. & Co.. New York. L. J. Buttolph, General Electric Vapor Lamp Co., Hoboken, N. J. J. C. Boylen, Ontario Government, Toronto. L. E. Hammond, Warner Brothers Theatres. Merritt Crawford, New York. J. H. Goldberg, Paramount Publix, New York. Nick Tronolone, Consolidated Film, Inc., New York. Elmer Pearson, Kislyn Co., New York. Ernest Stern, New York. A. R. Mariner, Visugraphic Pictures, Inc., New York. J. D. Elms, Felms-Revo Corp., Staten Island, N. J., Donald McRae. J. E. McAuley Manufacturing Co., Chicago. Peter Mole, Mole Richardson, Inc., Holly- wood. E. I. Sponable, Fox Film Corp., New York. Joseph Hackel, International Projector Co., New York. R. T. Cloud, Chicago. Raymond Evans, United States Department of Agriculture, Washington. John B. Taylor, General Electric Co., Schenec- tady. Mrs. Walter H. Carson, Agfa Corp., Bing- hamton, N. Y. Geo. Dobson, Electrical Research Products. Walter H. Carson, Agfa Ansco Corp., Bing- hamton, N. Y. Glenn F. Matthews, Eastman Kodak Co. E. K. Carver, Eastman Kodak Co., Rochester J. I. Crabtree, Eastman Kodak Co., Rochester. W. E. John, Johannasburg, South Africa. F. S. Irby, McGraw Hill Publishing Co., New York. H. Hollander, Continental Theatre Rec. Co., New York. R. O. Hardin, Publix Tennessee theatre, Knoxville. N. B. Green, Eastman Kodak Co., Rochester. Merrill Waide, Opticolor Corp., Long Island City. Ed. C. Roland, Ilex Optical Co., Rochester. H. P. Gage, Corning Glass Works, Corning, N. Y. Clarence Wynd, Eastman Kodak Co. Clarence H. Gleason, Paramount Publix Em bassy, Waltham, Mass. Tos. H. Sprav. Warner Brothers Pictures. Russell M. Otis, Multicolor, Ltd., Los Angeles. D. Thos, McNamara, Paramount Publix Thea- tre, Newton, Mass. D. F. Whiting, Fox Film Corp., New York. M. Mayer, New York. Geo. G. Popovici, Astoria, L. I. W. M. Maton, Publix Tennessee theatre, Knoxville. Giovanni Antofilli, Akeley Camera, Inc., New- York Chas. Elms, Films Revo Corp., Staten Island, N. Y. Maurice Rothenberg. National Theatre Supply Co., Brookline, Mass. M. W. Palmer, Paramount Publix Corp Wm. Schade, Ilex Optical Co., Rochester. M. C. Batsel, RCA Photophone, Inc. H. T. Cowling, Eastman Kodak Co. Toseph Shaw, Paramount Publix Corp. M. Metzster, Associated Screen News, Mon- treal, Canada. C. Bornmann. Agfa Ansco Corp., Camer.i Works, Johnson City. N. Y. L. A. Tones, Eastman Kodak Co., Rochester. T. H. Kurlander, Westinghouse Lamp Co., Bloomfield, N. J. L. C. Porter, General Electric Co., Cleveland Don Bennett, Warner Brothers Industrial Film, New York. P. A. Nolan, Notal Theatrical Enterprises, Avalon theatre, Ottawa. A. S. Dickinson, M P P D A, New York. Chas. McDonald, Ufafilms, Inc., New York. L. A. Fiferlik, International Photographer. New York. Albert Teitel, Protecto Films, New York. Eric M. Berndt, New York. N. D. Golden, Motion Picture Bureau, Depart- ment of Commerce, Washington. C. J. North, Motion Picture Bureau. E. J. Greene, Burton Holmes Lectures, Chi- cago. A. C. Kamin, Paramount Publix, Chattanooga. October 25, 1930 EXHIBITORS HERALD -WORLD 29 "Moby Dick" Begins Fourth Broadway Showing (Special to the Herald-World) NEW YORK, Oct. 23.— The per- formance this week of "Moby Dick," Warner special starring John Barry- more, at Loew's State theatre, marks the fourth Broadway showing of the picture since it opened at the Holly- wood. The Strand and the Beacon played the feature during successive weeks. Exhibitors Ask for Reduced Protection At Pittsburgh Meet (Special to the Herald-World) PITTSBURGH, Oct. 23.— Demands for a reduction of the present 28-day protection to 14 days were voiced at the tenth annual con- vention of the M P T O of West Virginia and Western Pennsylvania here Monday and Tuesday. Convention attendance was SO per cent bet- ter than last year. David Selznick was elected president to succeed Anthony Jim, resigned. All other of- ficers were reelected as follows: William Wheat, vice president ; Joseph Gellman, treas- urer ; Fred Herrington, secretary. William Lipsie was added to the board of directors. Insurance was one of the chief subjects of discussion. It appears likely that the organi- zation will act as an agent for underwriting companies, with commissions going into its treasury. Twelve Sunday benefit shows were arranged in various cities, the proceeds of which will go to the M P T O. A. F. L. to Support Musicians in Fight On "Canned" Music (Special to the Herald-World) BOSTON, Oct. 23.— The American Fede- ration of Labor, at its convention here, adopted a resolution indorsing the appeal of actors and musicians for support of a popular movement against the mechanizing of cultural arts. The convention also went on record as favoring enactment of legislation which would include professional singers and artists, including musicians, under the alien labor classification. Another important action was the unani- mous indorsement of the Dill-Davis bill. This proposed law would, it is said, make patents unenforceable while they are being used by trusts to violate the anti-monopoly laws. The bill is aimed particularly at com- panies which make up what has been termed the "Radio Trust." UniversaVs Colorful Brochure on 1930-31 Product Catches Eye Clothed in a beautiful scarlet cover, the Universal brochure on 1930-31 product is one riot of color from beginning to end. Containing 44 pages devoted to pictures already released and to productions to be completed for the present schedule, this "booklet" conveys a distinct aestheic ap- peal as well as a fund of information. Smith to Feature Sportlight in R K O Short Program; Report R K O Understood to Have Added 50 Per Cent Interest in Van Beuren Company to Half Control in Trans Lux — Ruling on Wide Film Standard Awaited (Special to the Herald-World) NEW YORK, Oct. 23. — It is understood that Courtland Smith, who, as ex- ecutive head of the Trans Lux Corporation, is shortly to begin production ac- tivity on an R K O shorts program, will use the Grantland Rice Sportlight as a feature of the proposed newsreel and novelty offering. The Sportlight is produced by the Van the Eastern short production unit of Beuren Company, in which it is understood RKO, the purchase having been made pri- RKO has just acquired a 50 per cent in- terest, and is distributed by Pathe, which also handles the other Van Beuren short subjects, including "The Vagabond Adven- ture" series, "Aesop Sound Fables," "Topics of the Day," and "Song Sketches." Await Ruling on Wide Film It is further reported that RKO controls a 50 per cent stock interest in Smith's Trans Lux Company, and that the former Fox executive is waiting a final decision on a wide film standard before announcing definite operation on his short subject development. At the headquarters here of the Sport- light unit, however, it is said Pathe will continue to distribute the Grantland Rice subject, at least for the duration of the present contract. Amedee J. Van Beuren, head of the or- ganization which bears his name, in com- menting on the situation as reported, said that the contract between Pathe and the Van Beuren Company in the matter of dis- tribution will not be affected to any degree by the deal just completed with RKO. He also disclaimed knowledge of the use of the Sportlight subject by Courtland Smith. Exchange Merger Plan Reported This entire development follows closely a reported deal between Pathe and RKO providing for a consolidation of the ex- changes of the two producing companies for the purpose cf joint distribution. B. B. Kahane, general counsel for RKO, has termed as "substantially correct" the details of the RKO-Van Beuren partner- ship as reported. A price of $200,000 was paid, involving the purchase of 50,000 shares or half of the class A stock of the Van Beuren Corpora- tion. The deal, which was negotiated by Hiram S. Brown and Amedee J. Van Beuren, will result in the splitting of the stock into class A and class B, the latter non-voting, and the control remaining with Van Beuren. It is understood, however, that there is little possibility of Van Beuren becoming marily as an investment. Three Days Here, Three Days There (Special to the Herald-World) NEW YORK, Oct. 23.— R K O has booked Pathe's features, "Her Man" and "Night Work" to split the weeks starting October 25 and November 1 in New York and Brooklyn respec- tively. "Her Man" will play here October 25-28 and in Brooklyn November 1-4 following its showing by R K O in 25 key points. "Night Work" is due to play October 29-31 in this city and November 5-7 across the river. Bay State Allied to Meet Regularly and Discuss Problems (Special to the Herald-World) BOSTON, Oct. 23.— Exhibitors belonging to the Allied Theatres of Massachusetts, Inc., have started a series of get-together luncheon meetings to discuss theatre prob- lems. The first of these was held Tues- day, October 21, when Charles Ruggles, who is now playing in person in Boston, was a guest. At the annual convention of the organi- zation, last week, George A. Giles was elected president of the board of directors. Thomas B. Lothian, representing the A. L. Erlanger Amusement Enterprises, was named vice-president, and Stanley Summer of the University theatre at Cambridge, treasurer. Other members of the board are as fol- lows : M. J. Mullin and G. Ralph Branton, Paramount-Publix Theatres ; E. A. Cuddy and A. G. Munro, Shubert Boston Theatres , Victor J. Morris, Loew's Boston Theatres ; R. A. Somerby, G. E. Lothrop Theatres Company; Hershal Stuart and Thomas J. Meehan, Fox New England Theatres, Inc. ; Patrick F. Lydon, Imperial theatre, South Boston ; I. J. Hoffman, Warner Brothers Pictures; J. J. Ford, Maine and New Hampshire Theatres Company; W. B. Lit- tlefield, Egleston theatre, Roxbury. Big 4 Negotiates Filmophone Deal For British Outlet (Special to the Herald-World) NEW YORK, Oct. 23. — Increase in grosses from 20 to 25 per cent have been predicted for Big 4 product by C. A. Stim- son, vice-president of the company, follow- ing his recent return from a trip to the British Isles. Added territory has been acquired, com- prising outlets in England, Ireland, Scot- land and Wales, by virtue of a recent con- tract. Through a deal completed with Frank Green, managing director of Filmo- phone, arrangements have been made for the distribution of Big 4's entire output for the coming season. The product includes two series of six action Westerns, a series of six or eight melodramas, two or four specials and a series of 12 two reel comedies produced by Craig Hutchison. Commenting on his visit, Stimson said he found that the demand for action Westerns, of a type that can be utilized as second fea- tures, is greater than it has ever been be- fore. HH 30 EXHIBITORS HERALD -WORLD October 25, 1930 Four Million Deal by Columbia Gives Outlet in Warner Houses The Entire Output of Twenty Talking Features to Be Exhibited Throughout Chain in $3,000,000 Contract — Seven Series of Shorts in $1,000,000 Booking (Special to the Herald-World) NEW YORK, Oct. 23.— A deal involving- approximately $3,000,000 in book- ings on feature pictures, and another $1,000,000 on short subjects has just been completed between Columbia Pictures and Warner Brothers. Through the terms of the agreement, Warner Brothers has contracted for the en- tire 1930-31 Columbia product of 20 talking features, to be exhibited in all the theatres of the circuit from Coast to Coast. This arrangement follows closely the similar deal recently completed with the RKO chain. Columbia Assured of Outlet By the contract, Columbia is assured an outlet for its product in every key city and important community in the United States, and provides that in addition to the thea- tres now owned or controlled by the War- ner circuit, representation will be given Columbia in any additional theatres, con- trol of which shall be acquired, where Columbia service is available. The 100 per cent representation for its product in the houses of the complete cir- cuit affords Columbia an outlet paralleling that of other major theatre owning and producing units. Each one of the 20 vehicles will be either a roadshow or deluxe "special." Seven Series of Shorts Included among the features, which have been adapted from Broadway stage plays and best selling: novels and magazine stories, are: "Dirigible," under the direction of Frank Canra; "Brothers," featuring Bert Lytell; "The Criminal Code," play by Martin Flavin; "Tol'able David," from Joseph B. Hereesheimer's story; "Fifty Fathoms Deep," undersea story; and "Charley's Aunt," famous English stage play. The deal on short subjects involves seven series, including Disney's "Silly Sym- phonies," and "Mickey Mouse," "Krazv Kat Kartoons," Walter Futter's "Curi- osities," "The Rambling Reporter," "Spe- cialties" and "Screen Snapshots." "The Silly Symphonies" are said to have played return engagements in houses where feature pictures never have been booked for second showing. W estinghouse Earnings Are $1.12 a Share in 3rd Quarter; $4.25 for 9 Mo. (Special to the Herald-World) NEW YORK, Oct. 23.— Net earnings of $2,995,244 for the third quarter have been announced by Westinghouse Electric and Manufacturing Company. This amounts to $1.12 for each share of preferred and com- mon stock. Net income for the third quarter was $6,413,330. During the second quarter of this year, the company showed a net profit of $3,- 810,744, or $1.43 a share. Total net earn- ings for the first nine months of 1930 i.-- $11,352,244, equivalent to $4.25 a share. This compares with $19,544,211, or $7.59 a share, earned in the same period of 1929. Kansas City Film Critic Joins U for 6 Months (Special to the Herald-World) NEW YORK, Oct. 23.— John C. Moffitt, photoplay critic of the Kansas City Star, has been loaned to Carl Laemmle of Uni- versal, and has joined the scenario staff in Universal City for a six months period. Harbord Looks for Ample Earnings to Cover Dividends (Special to the Herald-World) NEW YORK, Oct. 23.— James C. Harbord. chairman of the board of the Radio Corpora- tion of America, looks for an upturn in the company's business during the fall and winter season, according to a statement given out before his departure for Europe. "Although no definite prediction can be made at this time," he added, "earnings of Radio Corporation for the year should, in my judg- ment, amply cover the preferred dividend as well as being sufficient to assure the safety of the dividend on the B stock." "Ingagi" Writ Dropped; $150,000 Payment Is Involved in Settlement (Special to the Herald-World) NEW YORK, Oct. 23.— An injunction is- sued by United States District Court against distribution and exhibition of "In- gagi" has been dissolved as a result of set- tlement of the action brought by Byron P. Mackenzie against Congo Pictures. Payment of $150,000 to the plaintiff was involved in the settlement. Mackenzie had claimed that scenes of wild animals in Africa which had been taken by his mother were used in "Ingagi" without permission. W B Pays Dividend of 961 Cents on Preferred (Special to the Herald-World) NEW YORK, Oct. 23.— A dividend of 96^ cents has been declared by Warner Brothers Pictures, Inc., on its preferred stock for the third quarter. The annual dividend rate on preferred shares is now $3.85, compared with the com- pany's former rate of $2.20. This change be- came effective September 3, when, in ac- cordance of the firm's charter, the 103,107 shares of preferred stock outstanding lost its convertibility into common. SECURITIES PRICE RANGE Week Ending October 22, 1930 (Special to the Herald-World) NEW YORK, Oct. 23.— The advance in market prices that opened the week did not live up to any expectations that it would continue. Among the drops in amusement NEW YORK STOCK MARKET Sales American Seating 300 Brunswick- Balke-Collender 3,000 Celotex 3,500 Do ctfs 1,200 Do pfd. _ 420 Consolidated Film 10,400 Do pfd 5,000 Eastman Kodak 10,500 Electric Storage Battery 3,600 Fox Film "A" 158,900 Gen. Theatre Equipnun! 74,500 Keith Albee Orpheum 100 Loew's, Inc 155,000 Do pfd. ww. _ 500 Do pfd. xw 500 Metro-Goldwyn-Mayer, pfd 1,000 Mohawk Carpet 1,300 Paramount 84,200 Pathe Exchange 5,000 Do "A" 1,900 Radio Corporation 348,700 Do pfd. "A" !00 High Low Close 7% 7 7% 13% 13 13 9% 9 9 9% 9 9 44% 26 28% 16 13% 14% 19% 17% 18% 192 184% 185% 57 51% 517a 39% 34% 37 25 18% 22 95 95 95 59% 52% 54% 104% 102% 102% 97% 97% 97% 25% 24% 25 15% 14 15 5oys 47 47% 3% 3 3% 7% 6% 6% 25% 20% 21% 52 51 51 stocks were: A T & T, 3^ points; Eastman Kodak, 5%; General Electric, 2% ; Radio Corporation, 2; Westinghouse Manufacturing, 6%. Following is the week's summary: Sales Do pfd. "B" 3,500 Radio Keith Orpheum 286,100 Shubert Theatres 3,600 Universal Pic. 1st pfd 90 Warner Brothers 363,400 Do pfd 200 CHICAGO STOCK MARKET Balaban & Katz 112 Gen. Theat., Inc 4,550 Marx Brothers cvt. p 50 Morgan Litho 1,650 U. S. Gypsum 4,150 Do pfd 50 NEW YORK CURB Columbia Pictures 300 Do vtc 800 Fox Theatres 6,600 Loew's war 2,200 National Screen 1,000 Sentry Safety 1.300 Technicolor, Inc 4,900 Trans-Lux 2,600 High Low Close 62 57 57 23% 18% 20% U% 7% 8 52 43% 48 22 16% 20% 44 38 44 72% 70 70 25% 20 22 6 6 6 8 6% 7 40% 37 37 120 120 120 29% 28% 28% 30 28% 29% 7% 6% 6% 7% 6% 6% 23 18 20 2% 1% 1% 14% 12% 12% 7% e% 7% October 25, 1930 EXHIBITORS HERALD -WORLD 31 W Film News in Pictures PICTORIAL SECTION Stories Told by the Camera Kenneth MacKenna plays the wealthy young man about town in Pathe's "Sin Takes a Holiday." Constance Ben- nett is the star. You don't blame Richard Dix, star of "Cimarron," for "sitting pretty" here when you know that the gendeman beside him is Herman Zohbel, treasurer of R K O Radio Pictures. Anybody would be foolish not to "sit pretty" beside a treasurer, and no one has yet ever accused Dix of being foolish. Leslie Howard, who appears in Warner Brothers' "Out- ward Bound," with whom Warner has signed contracts for future pictures. 1 fc^?- 1 1 \^H 1 :: M ^H^S^ -^SiPiH Mto T '<^R-^I 1 T it ' ,?i R-* m] J ^m r iSj&rfi -A Harry Langdon and Slim Summerville, two of the "aristocracy of the road," hitch a ride on a rum running truck which helps to put the "thirst" in Universal's "See America Thirst." Bessie Love sup- plies the feminine interest in this comedy which William James Craft was responsible for directing. Just a little moment in-between scenes, when "death and danger" are also taking a brief respite. Here we have Dorothy Sebastian, leading lady of Tiffany's "The Utah Kid," which has been com- pleted, with Richard Thorpe, director of the film, and Rex Lease, the star of this western thriller. ■V ■ 32 EXHIBITORS HERALD-WORLD October 25, 1930 Dainty little Ming Toy, almost lost in this big fan-like chair. Lupe Velez plays that character in Universal's "East is West," directed by Monta Bell. Lewis Ayers and E. G. Robinson are in the cast. Here are the two principal "characters" in the 300 premieres which R K O Radio Pictures planned for the Amos 'n' Andy picture, "Check and Double Check," on the day of October 24. Perhaps we should say the two principal characters and their indispensable "accoutrement," which looks — but then, as the old adage goes, looks are most deceiving, but the blow-out patch on the right front tire must have been put there for a reason, and blow-out patches — well — . The Charlotte First National film exchange wins a national trophy. Employees photographed outside the office in Charlotte, N. C, showing F. P. Bryan, manager, holding the silver loving cup which was won by the exchange for maintaining the highest average in the examinations of measures for fire prevention in film buildings. Next to Bryan stands Sherwood Brockwell, state fire marshal of Raleigh, N. C. Fourth from the left is Hendrix Palmer, Charlotte fire chief. What a predicament for Hallowe'en! The old witch has placed lovely Leila Hyams in the stocks, and she can't get away from the goblins. She appears in M G M's "Way for a Sailor," with John Gilbert. October 25, 1930 EXHIBITORS HERALD -WORLD 33 Once upon a time there was a little . AH the little tots are paying strict attention to the story Sally Starr is telling them, for when it is over the Sandman will come, and they'll have to have something to think about. This is from the orphanage sequence in the Pathe picture "Night Work," an incident of human interest that will no doubt strike home. We'll bet it's an interesting story, and to listen to such a charming story teller — well, we could, too. Theodore Kosloff, former screen star, who has been Marilyn Miller's dancing ing instructor for the past 20 years, teach- ing the beautiful dancer some new steps for First National's "Sunny." 1 M £■•* Mr |||gjjgte" 1 sv- -- <4tttt 1 1 1 Kay Johnson, beautiful M G M featured player, as "Madam Satan" in the picture by the same title recently completed at the MGM studios by Cecil B. DeMille, his most recent effort since "Dvnamite." A very interested group is listening to William S. Hart tell some of his stories. Bill came down from his mountain home to pay a visit to the set on which "Father's Son," a First National pro- duction is being filmed, under the direction of William Beaudine, who is listening very intently at the left of the picture. The others are (you know already) Irene Rich and Lewis Stone, who look as we think we would in the presence of Bill Hart. Interested. 34 EXHIBITORS HERALD -WORLD October 25. 1930 Lloyd Optician Salesman? Sherwood Answers Propaganda Charges If Accusers of American Films Were Logical, Authors of Diatribes Against War Are in Pay of Soviet, Critic Suggests IS Harold Lloyd really a "super-salesman for the opticians' trust"? Robert E. Sherwood, critic, naively asks this in the November issue of McCall's Magazine, in taking a verbal fling at those "local patriots" in other coun- tries who "are absolutely convinced that every strip of celluloid that comes out of Hollywood is intended primarily as an advertisement of the glories of the United States." BECOMING more serious, Sherwood offers this explanation for the propaganda charges from across the waters : "It so hap- pens that the humble film fans in all sections of the globe have a decided preference for American-made pictures ... so that it is ex- tremely difficult for native producers to receive any support, even in their own countries. That is why they harp so persistently on propaganda. They hope thereby to stimulate a wave of nationalistic pride which will result in a boycott of American celluloid." What One Accuser Said Sherwood calls attention to one English- man's denunciation of "Glorifying the Ameri- can Girl." Sherwood writes : "Some of the charges that are made are, of course, no more than laughable — just as were the charges made against the German films a few years ago. I have read an ardent protest, uttered by an Englishman, against a picture called 'Glorifying the Show Girl,' lately exhibited in British theatres. He says : 'It is interesting to note that this was orig- inally called "Glorifying the American Girl !" As the alteration of the title in no way affects the subject-matter, this film is ob- viously American propaganda pure and simple.' "I don't believe that the author of this amazing revelation had actually seen the offer- ing in question. If he had, he would know that it is entirely devoid both of propaganda and entertainment value. And As to War Pictures "There has been a determined attempt, in the United States and elsewhere, to promote public sentiment against 'All Quiet on the Western Front,' and to have it banned. Need- less to say, this attempt has not been particu- larly successful. The objection to this mag- nificent production is that it is propaganda against war; not only that, it is malicious, pernicious Russian propaganda against war — in other words, a subtle plot by the Soviet government to persuade all other nations of the world to disarm and thus leave the field open for the Communist army. The sole basis for this childish charge is that the screen version of 'All Quiet on the Western Front' was directed by Lewis Milestone, a former Russian immigrant. Presumably, the authors of 'What Price Glory,' 'Journey's End' and all the other thousands of diatribes against war were also Russian immigrants, still in the pay of the Soviet oligarchs." Demand for Films in Special Day Tieups Keeps Bookers Busy "All Quiet on the Western Front" seems to be set for one of the largest day and date bookings that any picture has ever had, as it is considered a "natural" for this particular time of year, when Armistice Day festivities are in the air. It is under- stood that the Universal laboratories arc- turning out a number of extra prints to rake care of the demand which has arisen. During the first runs of the picture, it is reported that the Student Federation of America made the request that they might show "All Quiet" on Armistice Day in 1932 as the feature of the World Congress which is to be held in Los Angeles that year. In connection with "All Quiet" or inde- pendent of the showing of the feature, a large number of theatres are said to be booking one of the series of Slim Summer- vine comedies of comedy-behind-the-front. The making of the features and comedies for seasonal use has been a common prac- tice among producers, in that films have been made for Thanksgiving, Fourth of July, Christmas and the like. That was, however, when exact schedules were ad- hered to, and when the picture was set for release on a certain date, it was very probable that it would be released on that date. Then again, it was found that pic- tures thus made were practically restricted to that date, and that if the picture hap- pened to be late, the call for it, after the special day had passed was practically nil. For the past three years, Universal has been making the "Cohens and Kelleys," completing production on the films so that they might be released generally on March 17, St. Patrick's day. This has resulted, in several instances, of heavy day and date bookings. Celebrities Attend Paramount Pep Club Gathering at Astor (Special to the Herald-World) NEW YORK, Oct. 23.— The annual in- auguration banquet and ball of the Para- mount Pep Club, held at the Hotel Astor on October 17, was attended by more than 2500 members and guests. Mary Brian, Stuart Erwin and Frederic March were guests of honor. Arrange- ments for the affair were in charge of C. A. Beute, and A. M. Botsford acted as toastmaster. W. E. Scully Replaces Sam Berger, Jr., for M G M Eastern District (Special to the Herald-World) NEW YORK, Oct. 23.— W. E. Scully has been appointed Eastern district manager for Metro-Goldwyn-Mayer with headquar- ters at the New York exchange. Scully takes the place of Sam Berger, Jr., who is now home office representative of the M G M International department, and who will return to New York after making a visit to Australia to confer with company officials there. Cook on W B Contract (Special to the Herald-World) NEW YORK, Oct. 23.— Donald Cook. New York stage actor, has been placed un- der a long term contract by Warner Broth- ers. He will be featured in Warner pro- ductions next season, states J. L. Warner, vice-president. Tries to Prevent Closing of Theatre (Special to the Herald-World) HOQUIAM, WASH., Oct. 18.— Faced with a decrease in entertain- ment facilities, the Hoquiam Cham- ber of Commerce is making a strong effort to prevent closing of the Seventh Street theatre on October 24th, as a result of a controversy be- tween the Fox West Coast manage- ment and the Projectionists' Union. The projectionists insist that two men must be maintained in the pro- jection booth, while Cecil Guinn, manager of Fox theatres in the Grays Harbor district, maintains that only one operator is necessary to satis- factory and safe projection of sound pictures. The Fox organization operates more than Bfty theatres in the State of Washington, using only one pro- jectionist in each booth. Amos 'n' Andy Tell of Hollywood Over Air as RKO Film Is Released (Special to the Herald-World) NEW YORK, Oct. 23.— Amos 'n' Andy, RKO's "Check and Double Check," were to be radio guest artists of the producing company for a half hour tomorrow night, the occasion being the simultaneous release on October 24 of the picture in 300 theatres throughout the country. The special air program was to be divided into two parts, with Amos 'n' Andy appear- ing in character with their regular program during the first 15 minutes and then doing something they have never done before — appear before the microphone in the last half of the program as Messrs. Freeman F. Gosden and Charles J. Correll, telling of the adventures of Amos 'n' Andy in Hollywood. The program was to be given over the NBC network from Chicago, with Duke Ellington and his Cotton Club orchestra playing music which it played in the film. Officers of Universal Club Elected; Stern Is Again Chosen President (Special to the Herald-World) NEW YORK, Oct. 23.— At the annual election of the Universal Club, social or- ganization of the 300 home office em- ployees, Herman Stern was re-elected president. Fred J. McConnell was chosen vice-president; Oscar Binder, treasurer; and Harriet Ratner, secretary. The officers will be installed at the dinner dance to be given by the club at the Hotel Astor on November 1. Jack Young Added to Sono Art Detroit Staff (Special to the Herald-World) NEW YORK, Oct. 23.— The Sono Art- World Wide organization in Detroit has added Jack Young, former manager of the Columbia branch, to its staff. Budd Rogers, director of sales, has an- nounced the appointment of M. C. Howard to the sales staff at Cleveland, O. Ontario Bars 5 Films (Special to the Herald-World) TORONTO, Oct. 23.— Five feature pictures have been condemned by the Ontario Board of Censors, an official announcement says. Revisions have been made? in 631 other cur- rent releases. ■M^ October 25, 1930 EXHIBITORS HERALD-WORLD 35 "CHIC" CHATS THERE seems to be at least one man in the film business who is convinced that the silent picture has not gone the way of all flesh, even in this country. Leo Brecher, who handles two of this town's small size picture houses, the Little Carnegie Play- house, where members of the audience can play ping-pong in a side room if they don't like the show, and the Plaza, believes there is still a considerable portion of the motion picture public, at least among those he calls "discriminating," to whom the old silent film is far from passe. To prove that he "practices what he preaches," Brecher went to all the trouble of locating a European print of the film, "White Hell of Pitz Palu," so that he could offer his customers the Swiss mountain fea- ture without the accompanying voice of Graham McNamee, whose running com- ment was part of the picture when it played on Broadway recently. On the subject he has said: "The num- ber of requests we receive at both the Carnegie and the Plaza for the revival of outstanding silent pictures convinces me that many people are still interested in this form of entertainment. Unfortunately, most of the old successes cannot be ob- tained. The prints have long since been discarded." There are undoubtedly numbers of peo- ple who would be more than pleased to see a silent, but it seems to us that if that group were checked off and compared to the vast picture public of just this country alone, it would be discovered that the pro- portion is so small as to be practically negligible. It is, we think, a case of the minority being under the necessity of fol- lowing the lead of the majority desire. Personally, we rather accidentally saw an old silent, which was more than a little popular some years ago. Despite the fact that after we had recovered from the nov- elty of subtitles and pantomime, we en- joyed the picture, yet there very decidedly seemed to be something lacking. Occasion- ally a theme is better portrayed in the silent form on the screen, but in general more realism, greater effectiveness and a certain finish is attained through the use of talk in pictures. A Remarkable and invaluable effects have been obtained on the screen in scientific work through the presentation of micro- motion pictures, showing how single cells may be operated upon under the micro- scope and illustrating the manner in which life is carried on within the minute organ- ism, which would take up but a small por- tion of the point of a pin. The micro-manipulator and the micro- motion picture camera were developed by Professor Robert Chambers, chairman of the biology department of New York Uni- versity. Other pictures showing the breath- ing of plants and the circulation of the blood in the human body, have been made by Ufa Films. Dr. Fry of the same university depart- ment commented on the new developments by remarking that if we are now able to watch the behavior of the individual cell, "we most definitely should be able to count upon a greater knowledge of life processes after a few years of such intensive and minutely exact experiment as this permits." This entire process merely indicates the vast possibilities in the motion picture in the matter of education for the child on the one hand, and scientific research for the master on the other. "CHIC" AARONSON. New Path Sought to Settle St. Louis Musicians' Strike Local Union Rejects Plan to Return Players to Four Deluxe Houses — Five Held Incommunicado at Sacramento After Discovery Of Explosives — Kansas City House Is Bombed While new paths to a settlement of the dispute between the St. Louis union musicians and exhibitors were being sought this week following rejection of another proposed agreement from the theatre lowners, exhibitors in several cities of California and at Kansas City were seeking a solution of several acts of violence which they 'and the police called sequels to labor difficulties. In San Francisco a dynamite bomb was dis- covered in the foyer of the Alhambra theatre, and Charles V. Taylor, manager of the Castro theatre, was severely beaten by unidentified assailants. At San Jose, a man received a six months sentence for placing a stench bomb in the Hester theatre. And at Sacramento five were held incommunicado by the police who said they had marked three theatres for bomb- ing. A dynamite bomb was exploded in the foyer of the Baltis theatre at Kansas City. Would Have Returned Players to Four Houses (Special to the Herald-World) ST. LOUIS, Oct. 23.— The St. Louis musi- cians union has rejected the latest proposal of theatre owners for a settlement of the difficul- ties with the union which caused a withdrawal of pit orchestras, stage bands and organists September 1. The proposed peace agreement was brought back from New York by a special committee of the musicians. The New York plan pro- vided for restoration of orchestras in the St. Louis, Fox, Ambassador and Granada theatres but not in the Missouri or any of the second- run or neighborhood houses. Union stage hands and projectionists have threatened to walk out on a sympathetic strike unless the theatres iron out their differences with the union of musicians and the walkout has been postponed twice. At the New York conferences the theatre men indicated they would close their St. Louis houses entirely if there is a sympathetic strike. Under the plan rejected by the musicians' union, orchestras of 21 men would have been used at the Fox and Ambassador, 12 orchestra members and an organist at the St. Louis and 15 orchestra members at the Granada in South St. Louis. Twenty men used by the Missouri theatre would have lost their jobs. If the peace agreement had been accepted the Fox interests had planned to return the Fanchon & Marco stage policy at the Fox. Six Jailed at Sacramento (Special to the Herald-World) SACRAMENTO, Oct. 23.— .Dynamiting of the Mission theatre, said by police to have been attempted after a labor dispute, was pre- St. Louis B. O.'s Gain In Musicians' Absence (Special to the Herald-World) ST. LOUIS, Oct. 23.— The musi- cians' strike, which has removed all manual music from theatres here, has apparently had little affect upon box office receipts. Rather than decrease, theatre busi- ness has shown a tendency to in- crease. Cooler weather is credited with much of this improvement. Both £rst run and neighborhood houses have enjoyed attendance since September 1. There is also evident improvement in general employment conditions. vented by a police raid when six men were placed under arrest and a quantity of explo- sives, caps and fuses was confiscated. Five of them were held incommunicado. Police declare they have information to prove that the California and New Roseville theatres also were marked for attack. Jail for Stench Bomber (Special to the Herald-World) SAN JOSE, CAL., Oct. 23.— Jack Sutton, who police said was a moving picture operator of San Francisco, has been sentenced to six months in the county jail, following conviction on the charge of having placed a stench bomb in the Hester theatre. He was also fined $500. A notice of appeal has been filed. Find Bomb in Foyer (Special to the Herald-World) SAN FRANCISCO, Oct. 23— A bomb, con- sisting of ten sticks of dynamite packed in a section of four-inch pipe, and powerful enough to have wrecked the building, was discovered in the foyer of the Alhambra theatre by a janitor. The Alhambra is operated by Nasser Brothers, who also operate the Royal theatre, bombed several months ago. Dynamite Bomb Exploded (Special to the Herald-World) KANSAS CITY, Oct. 23.— Explosion of a dynamite bomb in the foyer of the Baltis thea- tre resulted in damage amounting to $200. The Baltis, a suburban theatre, discharged its two union operators recently and hired one belonging to the new non-union union, Sound Projectionists Association. Enid Operators Renew (Special to the Herald-World) ENID, OKLA., Oct. 23.— Increased salary is one of the stipulations of the new contract signed between Local 312 and the Publix the- atres in this city. The new agreement \yill ! run until next September. The Criterion, a de luxe house, has agreed to employ four projectionists, two on each shift. The Arcadia will use two operators, one on each shift, and four when disc is used. Five Requests for Allied Organizing Reported Sent in (Special to the Herald-World) WASHINGTON, Oct. 23.— It has been reported that five other territories have filed requests for Allied States organizers to set up Allied units, and that_ conditions in these territories are now being investi- gated. It is stated that in one of the states a meeting has been called and it is expected that a new unit will be formed at that time. Arthur Elliott, formerly exchange man- ager for R K O in Detroit, has been chosen business manager of the new Allied The- atre Owners of Missouri and Southern Illi- nois, with headquarters in St. Louis. 36 EXHIBITORS HERALD -WORLD October 25, 1930 Motion Picture Department Asked For University of Washington Melvin G. Winstock, Pioneer Seattle Exhibitor, Says "Only Through Wis- dom of Readers Has Screen to a Degree Measured Up to Obligations" [By Special Correspondent to the Herald-World] SEATTLE, Oct. 23. — A plan to establish a department for the study of motion picture art at the University of Washington is being fostered by Melvin G. Winstock, a pioneer operator of picture houses at various key cities in the Pacific Northwest, and now editor of the Motion Picture Record here. T N outlining his plan, Winstock says : -*■ "The motion picture is more than a trade or an industry. It is an art. It is an art that has a deeper and more vital influence upon the intelligence of the world than all other arts combined. In its wide, limitless realm all the other arts are com- bined. If turned loose to work its will there is absolutely nothing which cannot be put over through the power of the screen. Says It Has "Run Riot" "In spite of this tremendous force and this limitless influence it has received no specific or scientific direction. It has been permitted to run riot, spasmodic attempts at abortive censorship have all failed and only through the wisdom and vision of screen readers has the screen to a degree measured up to its responsibilities and obli- gation to the public. Suggest Governor Act "The time has arrived when some real statesman should arise and plan a moye- ment which shall eventually lead to the in- telligent and proper direction of this great art. This can be done through the institu- tion of a motion picture department at the University of Washington. "It is suggested that Governor Roland B. Hartley begin a movement toward the consummation of an end so much needed and so much desired. Bill for Licensing Electricians Will Engage Opposition (Special to tkt Herald-World) NEW YORK, Oct. 23.— A bill, known as the Slater Bill, due to come up before the New York state legislature next January, which provides for the licensing of all elec- tricians in the state, is receiving decided oppo- sition, it is understood, from producing com- panies, including Fox Movietone, as well as cameramen and projectionsts through their unions. According to the provisions of the proposed piece of legislation, an examination fee of $50 is required, the tests being under the supervision of a board to be created for that purpose in the event of the bill becoming law. The proposal will have a definite effect on studio production personnel, since all men em- ployed in the handling of sound recording apparatus, cameras with electrical attachments, and the like, will be under the necessity of first passing the examination before being licensed. In the event that an applicant fails the test, he is forbidden to take a re-examina- tion before six months, which will probably result in throwing a number of men out of employment. history in the early days of motion pic- tures, has been transformed into a minia- ture golf course. Brandt Asks Court to Act At Once in $600,000 Claim On Blumenthal in Fox Sale (Special to the Herald-World) NEW YORK, Oct. 23.— William Brandt of Great Neck, L. I., has brought suit in Brooklyn Supreme Court to recover $600,- 000 claimed as a commission in a motion picture sale. Alfred C. Blumenthal of Larchmont, the defendant, is charged with withholding half of the commission of $1,200,000, obtained in closing the $12,000,- 000 sale of 115 houses' in Long Island to Metropolitan Fox Corporation. The action came before Justice Druhan when Brandt asked immediate trial on the ground that William Fox as the principal witness in the case is "of advanced age and in senile condition." Counsel for Blumen- thal asserts that Fox is only 50 and plays eighteen holes of golf each day. Defend- ant denies existence of a contract and says Brandt is not entitled to a commission if one did exist, since he is not licensed. The case would not be tried for three years on the regular calendar. Erpi Sound Installed In Malta; W. E. Is Now Serving 54 Countries (Special to the Herald-World) NEW YORK, Oct. 23.— With the completion of an installation in Malta, bringing the num- ber of foreign countries in which Western Electric is represented up to 54, the latest report shows a complete total of 6,986 such installations for the world. Of the number, 2,380 are foreign and 4,606 domestic. In this country, executives point out the signing of 75 new contracts within a recent period as indicative of the steady pace being maintained in the demand for equipment. Installations in a number of chain theatres, as well as individual houses throughout the country, are included in the report. Richard Talmadge III From Blood Poisoning (Special to the Herald-World) HOLLYWOOD, Oct. 23.— Richard Tal- madge is seriously ill with blood poisoning. His case, physicians say, is similar in some respects to that of the late Fred Thomson. Another Goes Putt-Putt (Special to the Herald-World) SAN FRANCISCO, Oct. 23.— The Por- tola theatre on Market street, which made M . A, Lightman Houses Book Universal Product (Special to the Herald-World) NEW YORK, Oct. 23.— M. A. Lightman, president of the MPTOA and circuit operator controlling 30 theatres in Arkan- sas and Tennessee, has booked Universal features and shorts of the new season's product. Know Your Exchange —Managers— The exchange manager is the direct contact between exhibitor and distrib- utor, and therefore it is to their mu- tual advantage to know each other. The Herald-World presents a series of brief sketches of exchange managers and their outstanding activities in the motion picture field. Sua ■•••■ CAMUEL ROSEN, RKO manager at ^ Philadelphia, first ventured into the film business in 1908 as stage manager and op- erator at Lubin's theatre there. Two years later he joined the Philadelphia Film Exchange, then operated by Lessy, Korson and Oletzky and handl- ing pictures with three or four sub- jects on one reel. Rosen was booker and examiner. When the company joined Universal he was made a salesman, and later short product manager. Leaving Universal he joined the staff of FBO (now RKO) at Philadelphia. A FOR real service with one company in the field of distribution of motion pic- tures, your attention is called at this mo- ment to the instance of I. J. Schmertz, branch manager for Fox Film Corpora- tion at Cleveland, Ohio. While official figures are not at hand, there must be some kind of record in the fact that Schmertz has been connected with the Fox organization for more than two decades — for twen- ty-four years, to be exact. I. j. Sehmertz Most of that pe- riod of service was in New York City, but not all of it. For three and a half years prior to his appointment to the management of the Cleveland office, Schmertz was in charge of the Albany office of the company. It was in November of last year that he was transferred to the position at Cleveland. a BUT M. F. Keller, manager for Warner Brothers at Portland, Ore., has some- thing to say too about this matter of record service with one distributing com- pany. Keller is veri- ly a real "Warner man" for he has been associated with the parent company since its inception as a national distribut- ing organization. Keller knows any number of exhibi- tors by their first names and to them he is Mel Keller. He started in as sales- man at Salt Lake City, covering M. F. Keller Idaho, Montana, Wyoming and Nevada. M FOX MOVIETONE Successor to "Sunny Side Up" PICTURE NEWS of DeSylva, Brown & Henderson's Just Imagine UNIQUE COMEDY ROMANCE OF DIZZY 1980 IS MARS INHABITED?— Scientists are stijl guessing, but DeSylva, Brown and Hender- son say "Yes." Here's Looloo, queen of the Martians, giving the glad hand to John Gar- rick, who has just arrived from earth in a rocket plane. GREETINGS! — Maureen O'Sullivan in her stream-line sport model airplane stepping on the 1980 gas for a heavy date in the clouds. She'd better watch out for traffic lights and parking restrictions. ARE WE SAFE?— That's the question John Garrick, El Brendel and Frank Albertson ask one another as they set foot on a strange planet. Their troubles are just starting. FUN AND FROLIC— The girls on Mars take their ward- robes and their respon- s i b ili t i e s lightly, but their coiffures are some- thing to write home about. Laughs and Thrills of the Dazzling Future (AD VERTI SEMENT) SWEDISH BARITONE.— El Brendel, who made 'em laugh in "The Cock Eyed World" and repeated in "Hot For Paris" and "Movietone Follies of 1930," is the comedy chief of DeSylva, Brown and Henderson's "JUST IMAGINE." His name is "Single 0," but his fun is "Double X." II 1 ■ il ■ •. ^ I 1 ■ | j j :! f • t ,#S -oiV i- ■ -:- Mi ■■■ ■ ■ ■ 4 ■SI If! I B.MS fiaHliiH X.lck~ JiiitS X^ ! ■ i ..11111 i unanaia i HBO ti m a« » « « « it a » a > :f * [1 IB ! ■ j — -^np,. 18 i " 1 ; ■'■-■. ,.':' ■• . ■-:'•;,.., i ! IS! •!:;:• i ii l« 1 ■ \ - i - >■'.■" ■■' *~L~ / * **V •'.'. IE " flBlli 11 :••—•' ■"'"' _ ^rf r 1 fl. i : "j i iSfSir W ''*""' JQi^pPWFH J * ■ . -""•: " - 1 j -r^^ -r-*^ * , • ~» v" i* ^-Sb j I - - „ "V ■- ;." ^ W» — jrigg| *0T . -; Si { f »4 ';! ''" ; '■'-'■ ; , HERE'S MYSTERY.— El Brendel meets a stranger, and the stranger claims to be his son and heir. Such things could only happen in 1980 — and in "JUST IMAGINE." LET'S GO! — Everything in readiness for a dash into unknown heavens — one of the big spectacular thrills of th,e Fox movietone romance, "JUST IMAGINE." A story of the future when daring adventurers are rocketeers. Magnificently directed by DAVID BUTLER. Sh^h Ii Wf<* \% EPS^^S I - :JB ; 1 1 ■ .^aafiai pr ^^3^ BEYOND BELIEF.— New York by night as it will probably be in another half century — one of the startling pictorial moments in the DeSylva, Brown and Henderson musical ex- travaganza. WABA-DUB-DUB-GOOM.— Or words to that effect in the language of a pretty girl from Mars who is crystal gazing but isn't gazing into the crystal. (ADVERTISEMENT) IN CAPSULE FORM. — El Brendel samples a seven-course meal, done up in a package no larger than an early June pea. PIANO BUILT FOR TWO.— Both thinking of their boy friends. Maureen O'Sullivari and Marjorie White sing a song of love with 1980 trimmings. RING AROUND THE BATHTUB.— How did El Brendel and Frank Albertson get themselves in such a predicament? And who are the somewhat aston- ished spectators? It looks like an embarrassing moment for the boys. LOVE WILL FIND A WAY. — Even though the law says they may not marry, romance is stronger than courts of jus- tice, which explains why Maureen O'Sul- livan and John Garrick are not downcast. ^Hfe 1 1 $&» ^B m mf**' p>'~ ^MBSf^ \ ■ 4 ■ YOU'LL BE ASTONISHED.— The creators of ''JUST IMAGINE' just imagine that the flappers on Mars look thus and carry on thusly, and they have no trouble convincing you they are right. These debu- tantes are the eye-brow beauties of the planet, and when they dance, the stars wink. (ADVERTISEMENT) LAUGHS OF 1980 IN SCREEN HIT OF 1930 CLOSE HARMONY.^Frank Albertson and John Garrick polish off one of the DeSylva, Brown and Henderson melodies in "JUST IMAGINE,'* most tuneful, novel and captivating romance of the decade. Directed by David Butler, who also directed "Sunny Side Up." WHAT A SKYLINE!— New York as it will be in another fifty years, with spires reaching into the clouds and traffic moving in half a dozen levels. NOT SO BAD Decorations of the grand stairway leading to the throne of Queen Looloo appeal to El Brendel, who never waits for a second invitation. MYSTIC RITES.— Before a strange image with glowing eyes and waving arms, the dancing girls of Mars perform. No one knows the idol's name, so maybe it's Long Hairpins. PLEASANT BUT PRECARI- OUS.— Or, every ladder has its lassie. Frank Albertson and Marjorie White at the top of their form in a lively bit from "JUST IMAGINE." ( M'VKRTISEMENT) mma^mm October 25, 1930 EXHIBITORS HERALD-WORLD 41 w NEW PRODUCT This department does not attempt to predict the public's reactions to pictures. It does, instead, present detailed and accurate information on product, together with the frank and honest opinion of the reporter. BILLY THE KID A TWO-GUN MAN I Produced and dis- tributed by Metro-Goldwyn-Mayer. Di- rector, King Vidor. Author, Walter Noble Burns. Adaptor, Wanda Tuchock. Dialog by Laurence Stallings. Editor, Hugh Wynn. Photographer, Gordon 4vil. With John Mack Brown, Wallace Beery, Kay Johnson, Karl Dane, Wynd- ham Standing, Russell Simpson, Blanche Frederici, Roscoe Ates, Warner P. Rich- mond, James Marcus, Nelson McDowell, Jack Carlyle, John Beck, Marguerita Padula, Aggie Herring. Release, October i, 1930. Footage, 8,808. IN "Billy the Kid," Metro-Goldwyn-Mayer makes its first practical use of its Realife wide screen, a screen 48 feet wide and proportion- ately high. Great scenic effects have been ob- tained, and these in turn offer an expansive background for the action of the story. Realife film can be used on the ordinary projector with but slight alteration, and the sire of the picture to be projected can be regulated to conform to the individual re- quirements of the theatre. The wide screen is particularly suitable for an outdoor picture of the type of "Billy the Kid," a story requiring moh action, but few if any closeups. Closeups would be out of place in a picture of such large proportions. King Vidor has displayed real skill in adapt- ing himself to this new pictorial medium. His direction throughout is of the usual high qual- ity expected of him. He had the benefit of an exceptionally capable cast, the work of John Mack Brown, Kay Johnson and "Wallace Beery being especial- ly notable. Beery as the deputy sheriff in a territory ruled by banditry is the most human character in the picture. Thirty-five mm film is used in projecting "Billy the Kid," and in throwing the picture on a screen of such proportions there is at times a lack of definition. It is noticeable also that night scenes are extremely dark. No doubt, however, these two faults will be over- come with further experimentation. The applause of the audiences at the Capi- tol theatre in New York is the best evidence that the public looks with favor upon the wide screen. "Billy the Kid" is the story of a young man who sets out to annihilate a gang of despera- does following the shooting of his employer. It is a story chock-full of action and sus- tained interest throughout.— Jay M. Shreck. New York City. MIDNIGHT AN AESOP FABLE Pathe — Sound Cats take the center of the stage, or the back fence, in this animated fable. A quartet of felines warbles and howls with a bright moon BERT LYTELL, who plays the role, of twins in Columbia's picture of the title "Brothers," u)hich is characterized by a fine dramatic scene in a courtroom. as a background till the irate farmer sends to the dog pound for help. The canines respond, and after disposing of the offending cats, do a song and dance act of their own. More origi- nality is exhibited in this one. Running time, 7 minutes. BROTHERS GOOD CLIMAX. Produced by Colum- bia Pictures. Directed by Walter Lang. Adaptation and continuity by John Ne- ville and Charles Condon. Dialog by Sidney Lazarus. Film editor, Gene Hav- lick. Photography by Ira Morgan. Cast: Dorothy Sebastian, Bert Lytell, Francis MacDonald, William Morris, Richard Tucker, Howard Hickman, Carmelita Geraghty. Claire MacDowell. JDROTHERS" is a typical Bert Lytell kind of picture with fast tempo, and sharply defined motives, together with human interest through- out and a good climax built consistently from the beginning. Its premise is familiar. The title roles are played by Lytell. One of the twin brothers has been adopted by wealthy parents, the other has been obliged to take care of himself from the time of his release from the orphanage. The acting of practically the entire cast war- rants the approval of almost any kind of audi- ence. Francis MacDonald plays the secondary menace in a thoroughly convincing manner. His footage is brief, however, due to the fact that he is shot out of the picture by the "bad" Lytell. Dorothy Sebastian is a lovely type for the debutante who falls in love with the "good" Lytell. Walter Lang permitted the bad one to linger a trifle too much on the inebriate scenes to suit the tastes of many who saw the picture the night I did. There is a fine dramatic scene in the court- room when the hero is on trial for murder and the guilty man is defense attorney. It is staged well. All in all, it is a good program picture that fits well into Columbia's offerings for the year. — Douglas Hodges, Hollywood. A COSTELLO CASE GANGLAND! A James Cruze picture produced by Samuel Zierler for distribu- tion by Sono Art-World Wide. Director, Walter Lang. Author, F. McGrew Wil- lie. Continuity and dialog by Willie. Photographer, Harry Jackson. With Tom Moore, Lola Lane, Roscoe Karns, Wheel- er Oakman, Russell Hardie, William Davidson, Dorothy Vernon, Jack Rich- ardson, M. K. Wilson. Release, Novem- ber 1, 1930. Footage, 8,054. S EVERAL good punch scenes in the "Cos- tello Case" make the picture worthwhile en- tertainment of the gangland variety. There are a number of unusual twists which raise it above the average attraction of this type. Tom Moore and Wheeler Oakman are par- ticularly fine in their portrayals. Roscoe Karns as the newspaper reporter gives the pic- ture its comedy relief, but it ia doubtful whether the newspaper critics will treat him kindly. However, the public will like him, and that after all is the important thing. It is a coincidence that the "Costello Case" is almost a parallel of the "Legs" Diamond case which has had the New York police force guessing the last week or so. There is an op- portunity there for some real money making exploitation. Three scenes are outstanding for their audi- ence appeal. They are the introduction when Costello is found murdered and his safe robbed of $50,000; the putting on the spot of Patrol- man Mahoney, who the gangsters fear knows too much; and the apprehension and killing of the murderer. Following the murder, Mile-Away-Harry, debonair gang leader, is called to police head- quarters where he insists that he knows noth- ing about the matter. In the meantime, the police have picked up a young couple at e railway station and they likewise protest their 42 EXHIBITORS HERALD-WORLD October 25, 1930 innocence. Patrolman Mahoney, however, sees a nigger in the woodpile, and offers to take the young couple to his boarding house. By eavesdropping at the keyhole of their apart- ment, he is able to build a case against Mile- Away-Harry, whose gang determines to kill Mahoney, but is frustrated in its plans through the timely arrival of the police reporter. The patrolman is now convinced of the guilt of the gang leader and sets the trap which ends in death for the gangster. — Jay M. Shreck, New York City. A THE PASSION FLOWER QUADRANGLE! Produced and dis- tributed by Metro-Goldwyn-Mayer. Di- rected by William DeMille. Photo- graphed by Hal Rosson. Original story by Kathleen N orris. Cast: Charles Bickford, Kay Francis, Kay Johnson, Lewis Stone, Zasu Pitts, Dickey Moore and Winter Hall. A. lDMIRABLY directed, capably acted and with sparkling dialog, M G M's "The Passion Flower" is a gripping and entertaining picture. The original story by Kathleen Norris is strong, logical and packed with good situations. William DeMille has transferred it to the screen with some alterations, but follows the plot with reasonable integrity. The bouquets must go to Zasu Pitts, whose melancholy humor sets the house in an uproar time and time again. Those who adapted the story for the screen wrote her some very clever lines and she delivers them with such skill that each is a gem. Hal Rosson's photography is uniformly good throughout the picture and, on occasion, is beautiful. The story opens with Kay Francis married to a multi-millionaire, Lewis Stone, and with Kay Johnson about to marry Charles Bickford, a chauffeur. Her marriage and a struggle with poverty follow. Miss Francis falls in love with Bickford and the ensuing action concerns the battle of the woman for him. The fourth member of the quadrangle, Stone, handles with artistry a small part. Bickford has a hard role to portray as the pawn of two women and living a very inef- fectual life. The part does not call for the virility in which Bickford previously has excelled. Miss Francis and Miss Jonhson handle high- ly emotional parts delicately, and do not over- act. Their capabilities and those of DeMille are apparent. Dickey Moore, the child actor, cast as one of the children of the Bickford-Johnson union, handles his lines well and naturally. Inasmuch as the plot has a psychological background rather than one of physical action, it seems to move rather slowly, but interest is well sustained. DeMille shades and indicates emotions rather than flaunts them in the faces of his audience. — Edward Churchill, Hollywood. A THE SANTE FE TRAIL OLD FASHIONED WESTERN! Pro- duced and distributed by Paramount. Directed by Otto Brower, Edwin Knopf. From the story by Hal G. Evarts. Adapted by Sam Mints. Dialog, Edward E. Paramore, Jr. Edited by Verna Willia. Camera, David Abel. With Richard Arlen, Rosita Moreno, Eugene Pallette, Mitzi Green, Junior Durkin, Hooper Atchley, Luis Alberni, Standing Bear, Blue Cloud, Youlache. Release date, September 27, 1930. Footage, 5839. T HIS film, the picturization of Hal G. Evarts' story of the friction between the cattle men and sheep herders on the Southwestern ranges, "Spanish Acres," is spaced with fine photog- raphy, both of individuals and scenic effects, and is packed with action of the typical west- ern sort of the old days. Plenty of gun play, with Richard Arlen as the sheep man, Hollister, contributing more than his share, helps to keep things moving at a fast pace. However, the story as it has been woven for the screen, seems to fit too perfectly into set grooves, causing the successive situations to be completely anticipated by the audience before they occur. This has the effect of making the story just a bit unrealistic. When driven from the open range, Hollister and his man Friday, played excellently by Eugene Pallette, seek to bring their sheep to the old estate of Spanish Acres, owned by Juan Costinado, but encounter an obstacle in the person of Coulard. The lat- ter plans the eventual foreclosure of the Acres, after having loaned the elderly Spaniard a great deal of money. An Indian curse, which Costinado believes has been set upon his prop- erty, is in reality the work of Coulard. As expected, Hollister reveals the undercover dealings of the cattle man, and proves his own innocence to the Indians after Coulard has murdered one of their number and accused Hollister of the crime. Instrumental in clear- ing him of the accusation are two youngsters, Old Tinier and Emily, who witnessed the In- dian shooting by Coulard. These two, Mitzi Green and Junior Durkin, deserve special men- tion for the ability they showed in their per- formances. The former, in particular, did her work with a naturalness and ease unusual in the child actress, both providing most of the comedy relief in the film. In this regard, Eugene Pallette as "Doc" Brady does his bit, particularly when he at- tempts to converse in his conception of Span- ish with Costinado's daughter, Maria. At the same time, he makes side remarks to Hollister in English, believing the girl unfamiliar with the language. The audience is aware that she speaks English, however, and the Paramount crowd seemed to enjoy the situation hugely. Maria, played very capably by Rosita Moreno, and Hollister fall in love, thereby pro- viding the romantic interest, which is carried through to its inevitable conclusion, after the objectionable characters are shot down with neatness and dispatch. Fine direction, in putting life, action and humor into an old fashioned type of story, has made this picture entertaining and fast moving. Youngsters should get a real thrill from the performance of the two juvenile stars. — Charles S. Aaronson, New York City. A SCOTLAND YARD LOWE IN DUAL ROLE. Produced and distributed by Fox. Director, Wil- liam K. Howard. Author. Denison Clift. Adaptor, Garrett Fort. Dialog by Fort. Editor, Jack Murray. Photographer, George Schneiderman. With Edmund Lowe, Joan Bennett, Donald Crisp. Georges Renavent, Lumsden Hare, David Torrence. Barbara Leonard, Halliwell Hobbes. Carol Naish. Arnold Lucy. Re- lease, October 19, 1930. Footage, 6,750. V^ REDIT Edmund Lowe with an excellent portrayal of a dual role. In "Scotland Yard" Lowe steals the picture as one expects him to do. However, he must share some of the honors with Joan Bennett, who displays more than ever the histrionic abilities of the Bennett family. She is a decidedly capable young actress. "Scotland Yard" is not an unusual picture, yet it is one that contains entertainment value, more perhaps because of Lowe's presence in the cast than for any other reason. The picture presents a story of mistaken identity, a situation created by the remolding of the face of a crook who is injured while fighting at the front. On his return to London he learns that he looks like a famous bank official who was killed in the war, and he sets out to imper- sonate the dead man. He plans to steal a large sum from the bank, but at the last minute, because of his love for the dead bank official's wife, he prevents the robbery by an accomplice. A Scotland Yard operative recognizes him as the former crook and places him under arrest. Exhibitors will find the picture good enter- tainment for their theatres. — Jay M. Shreck, New York City. MOROCCO UNIFORMS. Produced by Paramount. Directed by Josef Von Sternberg. From the play by Venno Vigny. Adaptation by Jules Furthman. Film editor, Sam Win- ston. Photography by Lee Garns. Cast: Marlene Dietrich, Gary Cooper, Adolphe Menjou, Ulrich Haupt, Juliette Compton, Francis McDonald, Albert Conti, Eve Southern, Michael Visaroff, Paul Porcasi. T. HE latest importation to Hollywood from Europe in the way of stars appears in "Mor- occo." She is the soft voiced, dreamy, tawny- haired Marlene Dietrich. Her accent is natur- ally broad but she is cast in a roll that calls for that. Furthermore, the accent is not of a degree that is confusing. It is the kind of show to which Gary Cooper is best suited. Uniforms are his forte. And Cooper is not an angelic hero; he is something of the kind of a hero that he is in "Medals." He is a real "soldier man" of the French For- eign Legion. Like the well-known Sergeant Quirt he is at- tractive to the fair sex, but when he meets the woman played by Miss Dietrich the most ardent love affair begins to unfold. It's a "love at first sight" love. It runs smoothly until the point where the hero finds a jewelled bracelet in milady's dressing room. He assumes she ac- cepted it from a suitor, and assumes she is unworthy of his own love. Therefore he scrib- bles a farewell note on the mirror with soap and joins his marching troops. She at once promises to marry the man she doesn't love. But she never marries him. Sufficient thought and deliberation was given the beauty, settings and timing of the picture. But many of the preview spectators agreed that too little went into the continuity. The story was not as strong as might have been desired in suspense and climax. As a stage play it has dialog for complete elucidation of the situations. On the screen an attempt has been made to substitute motion for dialog, in accordance with the greater scope for action permitted by the camera, but more dia- log would have made the picture stronger. The characterizations are well done and the picture has been edited down to a minimum of footage. — Douglas Hodges, Hollywood. A ILLICIT GOOD DIALOG. Produced and dis- tributed by Warner Brothers. From the play by Edith Fitzgerald and Robert Ris- kin. Screen adaptation and dialog, Har- vey Thetv. Directed by Archie Mayo. Photography by Robert Kurrle. Cast: James Rennie, Barbara Stanwyck, Ricardo Cortez, Joan Blondell, Charles Butter- worth, Natalie Moorhead, Claude Gilling- water. A, lRCHIE MAYO has made a clever picture of "Illicit." He had exceptionally good dialog to work with and he concentrated on the beauty of Barbara Stanwyck and the histrionic abilities of Miss Stanwyck, James Rennie and Ricardo Cortez. The picture marks the return of pantomime to a great extent. The dialog moves the plot along, but Miss Stanwyck and the others in the cast are permitted more latitude in the matter of gestures, facial expressions and mannerisms. There is an unusual number of closeups. One is led to believe that the characters played by Miss Stanwyck and Rennie are living together without the formalities of wedlock. They later are married and cease to live to- gether because Miss Stanwyck wishes to retain her individuality and freedom. Cortez hovers about Miss Stanwyck, constantly hoping but get- ting nowhere as far as her affections are con- cerned. Miss Stanwyck and Rennie are re- united but the reunion is obvious and with little suspense. Dialog, action, original story and treatment are quite sophisticated. The beautiful Miss Stanwyck has plenty of appeal to men audiences and Mayo and Kurrle October 25, 1930 EXHIBITORS HERALD-WORLD 43 have brought it out. The characterizations are flawless. Thew, with a rather slow-moving plot to adapt, was fortunate in having not only Miss Stanwyck, Rennie and Cortez in the cast, but also Miss Blondell, Miss Moorhead, Butter- worth and Gillingwater. — Edward Churchill, Hollywood. A UNDER MONTANA SKIES MUSICAL WESTERN! Produced by Tiffany. Directed by Richard Thorpe. Screen play, Bennett Cohen. Editor, Clarence Kolster. Photographer, Harry Zech. Sets, Ralph DeLacey. Recording, J. Stransky, Jr. Music, Violinsky and Harry Tobias. Cast: Kenneth Harlan, Slim Summerville, Dorothy Gulliver, Nita Martan, Harry Todd, Ethel Wales, Lafe McK.ee and Christian J. Frank. HERO OF THE WEEK A BLEND of music, comedy and hard riding go to make "Under Montana Skies" interesting and entertaining. The comedy fits in perfectly with the action. The music is good and does not slow down the action to any extent. Harry Zech's photography is uniformly good and gets better than good in his shots of stage holdups and other bits of action. The plot is Western with a few twists to lighten it in the matter of comedy. The story involves Harlan's attempts to stage a performance to benefit a stranded girl show, and Christian J. Frank's attempted robbery of the opera house. Harlan and Christian exchange blows realis- tically in a good fight. Dorothy Gulliver reveals ability to sing in one number. While she, Harlan and Frank handle the heavy part of the picture, a great deal of talent has been called in to provide the laughs. Nita Martan, Harry Todd, Ethel Wales and others are all funny in their roles. One of the high lights in the comedy range occurs when Summerville, intoxicated, attempts to shoot a can off the head of another drunk. Summerville takes his turn first and then flees when he discovers the other is going to take a shot at the can while it reposes on his head. His flight is precipitated by the discovery that his playmate is not only cockeyed but cross- eyed as well. Another involves the antics of Nita Martan and Harry Todd. Todd, a tee- totaler, samples a bottle and the results are amazingly funny, even though slap-stick. — Ed- ward Churchill, Hollywood. LOOSE ENDS SOCIETY DRAMA! Produced and distributed by British International. Di- rected by Norman Walker. Authors, dia- log and adaptation, Norman Walker and Dion Titherage. Edited by S. Simmons and Emile DeRulle. Camera, Claude Friese-Greene. With Edna Best, Adrianne Allen. Owen Nares, Miles Mander, Don- ald Calthrop, Edna Davis, Syvale Arun- dale, Fisher White, Girard Lyley. Re- lease date October 17, 1930. Footage, 7800. B. ►RITISH INTERNATIONAL'S latest picture on Broadway is a finely acted drama, tense throughout, and unrelieved by comedy or humorous situation. It is strictly a modern stage play directly transported to the talking screen. A cast, said to be from the London stage success by Dion Titherage of several years back, gives a noteworthy performance, particularly in the case of Owen Nares, in the role of a disheartened man who had spent 15 years in an Australian penal colony for the murder of a man who had wronged his sister. Returning to London, he falls in love with, and eventually marries a young actress, who had accidentally run him down in her car. The theme of the story centers about his reactions to the fast, careless manner in which his wife and new friends live, and his inability to un- derstand them, or they him. It is only after the truth about his past is unearthed and he leaves the home of his wife, that she over- comes her desire for night clubs and the like, DOROTHY GVLLIVER, tcho reveals singing ability in Tiffany's "Under Montana Skies," in which Kenneth Harlan is starred. and acknowledges her feeling for him by bringing him back to their home. Though this may not be the type of film that American audiences have been used to, its un- doubted merit as a fine piece of dramatic work cannot be denied. Edna Best, as the young and highly sophisticated actress wife, seems in cer- tain sequences to render her lines in a rather unfeeling manner, but on the whole is capable. Perhaps as excellent a characterization as the film affords is given by Adrianne Allen, who plays the clever friend of Miss Best and takes every opportunity to deride the puritanical at- titude of Nares, though she is the only one of the group surrounding him who really under- stands him. Her acting, in the instance when she realizes he does not return her love for him, is matched only by the performance of Nares in the closing scenes after he leaves his wife. Direction is extremely able throughout, ap- parently with the realization that to inject com- edy into the film as a dramatic relief would probably have served only to weaken the per- formance. Settings are confined exclusively to interiors, most of the action taking place in the drawing room of the actress' home in London. In several sequences, background music i8 heard in the manner of the musical accompani- ment to the old silent pictures. Not only does this seem out of place, except where specific- ally called for, in talking pictures generally, but particularly unfortunate in a highly dra- matic piece such as this. A notable cast and excellent direction makes this a worthwhile production. — Charles S. Aaronson. New York City. A SEE AMERICA THIRST GOOD SATIRE. Produced and dis- tributed by Universal. Directed by Wil- liam James Craft. Associate producer, Albert Demand. Dialog by Henry La- Cossitt. Adaptation by C. Jerome Horwin. Photographed by Alvin Jones and Arthur Miller. Edited by Harry Leib. With Harry Langdon. Slim Summerville, Bessie Love. Mathew Betz, Mitchell Lewis. Stan- ley Fields, Tom Kennedy, LeRoy Mason. H, ERE is the lighter and funnier side of big time bootlegging wherein Harry Langdon and Slim Summerville team for many merry non- sense laughs. Satire from the first reel on, "See America Thirst" is Universal's most comical contribution to the year's lineup of laugh get- ting pictures. Everything in it is a gag, and nine out of ten are screams. It was a happy thought to team Langdon and Summerville. The two boys work hard as a couple of tramps, accidentally caught in the whirl of rum running and gun fire, only to emerge as full fledged "killers." It is all a mis- take, but they keep the secret and are offered a half million to "bump" the leader of a rival liquor concern. Locked in a penthouse, atop a city skyscraper, they hit upon a smart plan and proposition the doomed gangster into pay- ing a cool million for his life and protection. The fact that the system works both ways en- courages the buddies to stage a battle with one gang on a white spot and the other on the red dot. Bessie Love comes in as the feminine interest for a few scenes and does an appealing song number. Mathew Betz is unusually fine as the leader of one of the gangs. The film has been lavishly produced by Uni- versal, and a number of scenes have been so elegantly mounted that they take on a spectacle appearance. It doesn't boast of a serious mo- ment, which makes it all the better. It is a big picture with a large cast and nothing stops it for laughs. Photography and recording are well done. — Tom Hacker, Hollywood. A SINNERS' HOLIDAY CONEY ISLAND MELODRAMA.— Produced and distributed by Warner Brothers. From the stage play "Penny Arcade" by Marie Baumer. Directed by John Adolfi. Screen play by Harvey Thew. Dialog by George Rosener. Camera, Ira Morgan. With Grant With- ers, Evalyn Knapp, James Cagney, Joan Blondell, Lucille La Verne, Noel Madi- son. Otto Hoffman. Warren Hymer. Pur- nell B. Pratt, Ray Gallagher, Hank Mann. Release date, October 11. 1930. Footage, 5,536. O ET against the background of an amusement park, picturing the lives of concessionaires, and centering upon the machinations of an under- cover beer racket, this screen adaptation of the play, "Penny Arcade," is an active, well paced story, though more than a little melo- dramatic. Grant Withers has the lead as the show barker who is quite convinced that there is no one just like himself and takes every oppor- tunity to express his conceit. He does this sort of role with an ease which is commendable and injects a good deal of attractive humor into his action and dialog. Evalyn Knapp, in her screen debut, does well in the part of Jennie Delano, daughter of the owner of the penny arcade, and sweetheart of Withers, who saves him from arrest as a murderer at the cost of sacrificing her brother, whom she had seen in the act. Perhaps the best work in the film, however, is done by Lucille La Verne as the widowed mother who runs the arcade, and James Cag- ney, as her son Harry, a weak boy who mur- ders his employer after becoming involved in the beer racket. Despite the fact that on more than one occasion Lucille La Verne borders closely on the melodramatic, which is perhaps due to the nature of her lines, she nevertheless gives an admirable performance as an old woman, hardened to the difficult life of the concession operator, yet with a deeply maternal feeling toward her son Harry in particular. Cagney has by no means an easy role in his portrayal of a highly nervous youth who by nature cannot go straight. It is the type of part which can be spoiled by the slightest shade of over-acting, but Cagney carries his characteri- zation in each sequence just far enough. Es- pecially is this the case when the boy, strained to the limit in an attempt at self control after the murder, finally breaks down and confesses to his mother. The two plant the gun used in the crime, so that Withers is certain to be convicted by cir- cumstantial evidence, but the girl comes to the rescue at the final moment. The concluding sequence seems to have a slightly false note 44 EXHIBITORS HERALD-WORLD October 25, 1930 in the relative complacency with which the mother accepts the situation and returns to her ticket box after her son is led away by the police. The direction of John Adolfi must be rated as very good, the film being aided in addition by the realistic and at times clever dialog of George Rosener. The amusement park setting, in which the whole of the picture is photo- graphed, appears as an accurate reproduction of the real thing. Joan Blondell, Noel Madison, Warren Hy- mer and Ray Gallagher have minor roles and all are capable. This cannot be considered a particularly striking production, yet it is an active story, well played and with no dull moments, afford- ing an hour or so of good entertainment. — Charles S. Aaronson, New York City. A PLAYBOY OF PARIS GOOD COMEDY! Produced and dis- tributed by Paramount. Director, Lud- wig Berger. Adaptation of Tristan Ber- nard's French farce, "The Little Cafe." Screen play by Vincent Lawrence. Adapt- ed by Percy Heath. Music and lyrics by- Leo Robin, Richard A. Whiting and Newell Chase. Editor, Merrill White. Photographer, Henry Gerrard. With Maurice Chevalier, Frances Dee, O. P. Heggie, Stuart Erwin, Eugene Pallette, Dorothy Christy, Cecil Cunningham, Ty- ler Brooke, Frank Elliott, William David- son, Charles Giblyn. Release. October 18, 1930. Footage, 6,512. Wi HILE "Playboy of Paris" cannot be said to be Chevalier's best picture, it nevertheless is full of entertainment value. The star's per- sonality and humor are two things that no audience can resist. Not even occasional dif- ficulty in understanding his French accent de- tracts from the thorough enjoyment one finds in viewing a Chevalier film. One can easily understand the universal popularity of this Paramount player. Chevalier has an excellent supporting cast, especially in such players as 0. P. Heggie. Stuart Erwin and Eugene Pallette, all three comics of a high order. "Playboy of Paris" is an out and out farce that moves along at a rapid pace. Ludwig Ber- ger's direction is responsible to a great degree for this. It is the type of film that offers an audience downright fun, and is therefore a natural at the box office. This farce is the story of a French waiter who inherits a million francs. The cafe owner, learning in advance of the legacy, places the waiter under a 20-year contract, with the pro- viso that whichever one breaks the pact will pay the other 400,000 francs. The waiter, see- ing through the trick, determines to beat the cafe owner at his own game so remains in his employ, making it as embarrassing as possible for the restaurant man. It is this situation which affords the audience a riot of fun. — Jay M. Shreck, New York City. A THOSE THREE FRENCH GIRLS FAIR COMEDY.— Produced and dis- tributed by Metro-Goldwyn-Mayer. Di- rected by Harry Beaumont. Authors, Dal Van Every, Arthur Freed. Adapted by Sylvia Thalberg and Frank Butler. Dialog by P. G. Wodehouse. Editor, George Hively. Camera, Merritt B. Ger- stad. With Fifi D'Orsay, Reginald Denny, Cliff Edwards, Yola D'Avril, Sandra Ravel, George Grossmith, Edward Bro- phy, Peter Cawthorne. Release date, October 10, 1930. Footage, 6,760. R ATHER more entertaining dialog and a more active story might have been expected from the writing of P. G. Wodehouse and the direction of Harry Beaumont. There is a good deal in this film, which features Fifi D'Orsay and Reginald Denny, that is too near to slap- stick to he clever comedy. Cliff Edwards does his bit with the ukelele and physical and vocal contortions, but to me became just a trifle tire- some by the time the picture reached its clos- ing sequences. The film opens with a scene in which the three French girls, Yola D'Avril and Sandra Ravel assisting Miss D'Orsay throw flower pots down upon the head of a landlord who wishes to evict them for nonpayment of rent. Denny, as the scapegrace nephew of an English earl, arrives in time to do his share, with the result that all four land in jail. They are shortly joined there by Cliff Edwards and Edward Brophy, two boys from Brooklyn, who proceed to make noisy and rather amusing whoopee. Edwards' type of work is purely vaudeville and in this film he runs true to form. Denny is supposed to be an Englishman, but it requires rather a great stretch of the imagi- nation to interpret his rendering of the dia- log as British English. The whole group jump into a broken-down flivver and drive to the uncle's mansion in Paris, where they take pos- session in no uncertain way. The uncle buys the girls a modiste shop, which is apparently his way of freeing the nephew from feminine entanglements. He falls for Fifi, but acquires a case of cold feet and is glad when Denny takes over the girl and the responsibility. George Grossmith as the earl is really amus- ing in his portrayal of the slow thinking Eng- lishman, and the trio of mademoiselles are pleasing to look at and vivacious, particularly when they discuss things in rapid-fire French. Fifi D'Orsay would go over a trifle more effec- tively, however, if she did not try to be seri- ous, as she does on several occasions. Taken as a whole, despite the weakness of the story and the descent into slapstick on the part of Edwards in particular, which has the effect of causing the film to drop below a level of really good comedy, this picture is mildly entertaining. The audience at the Capitol greeted the offering with plenty of laughs. — Charles S. Aaronson, New York City. A SWEETHEARTS ON PARADE GOOD PROGRAM FARE— Produced by Christie for Columbia release. Di- rected by Marshall Neilan. Story by Al Cohn and James Starr. Dialog and Con- tinuity by Colin Clements. Photography by Gus Peterson. Edited by Sidney Walsh. With Alice White, Lloyd Hughes, Kenneth Thomson, Marie Pre- vost, Ray Cooke, Wilbur Mack, Ernest Wood. Length, 6,000 feet. Ai lLICE WHITE turns sailor's sweetheart in this amusing light comedy, her first outside of the First National group. She is again the flapper, managing to flap her charms into the hearts of two men, a tough sailor and a soft millionaire. Marshall Neilan directed the story which was especially written for Alice's initial performance under the Christie banner. Nothing stagey is attempted in telling the story. It is minus lavish settings, beautiful gowns and song numbers and moves along nicely due principally to the very good work of its four main characters. Lloyd Hughes, as a tough Marine, gives a commendable per- formance, as does Marie Prevost. Kenneth Thompson is good. The story revolves about Alice and her two loves, with Hughes rating first place until he leaves for Navy maneuvers and is gone a month. In that time Alice has become ac- quainted with the rich playboy who stages a yacht party and announces his intention to wed the young lady. She is told that he is already married and a battle ensues with the whole party and a large slice of the Navy joining in. The picture is clean and wholesome enter- tainment with not one broad gag or bit of dialog that offends as against the unnecessary smut that is not uncommon in this type of sailor yarn. Neilan's direction is fine except that he allowed too much dialog that spoiled several of the comedy scenes. Photography is fair. — Tom Hacker. Hollywood. BIG MONEY VERY ENTERTAINING. — Produced and distributed by Pathe. Directed by Russell Mack. Story and screen play by Walter DeLeon and Russell Mack. Musi- cal direction by Josiah Zuro. Photo- graphed by John Mescall. Edited by Joseph Kane. Sound engineers, Tom Carmen and Charles O'Laughlin, With Eddie Quillan, Robert Armstrong, James Gleason, Miriam Seegar, Margaret Liv- ingston, Robert Edeson, Dorothy Christy, Robert Gleckler, Charles Sellon, Kit Guard, Spec O'Donnell, Mona Rico, G. Pat Collins, Morgan Wallace, Maurice Black. B ORNE through a series of exciting events that take him from the desk of an office boy to that of a big Wall Street merchant, Eddie Quillan stars in "Big Money," a very enter- taining feature comedy made by Pathe. Its tempo is fast and its laugh episodes are excellently done. Quillan's opening scene traces his part in 8 game of dice. It costs him his job. The underworld elements appear when Eddie is attached to the gang. He becomes a gambling partner of Robert Armstrong and practically always wins. By skillful direction the picture shows him rapidly betting and winning at polo, cards, horse racing, football games, baseball games, dice and every known gambling de- vice. His fortune piles up and he lives the life of Reilly. His sweetheart, who beseeches him to quit the racket or quit her, is enacted well by Miriam Seegar. Near the end of the story Quillan becomes involved in a murder when he is innocently sitting in a game of cards. Robert Armstrong is the other half of the comedy team and his former teammate, James Gleason, is also in the laugh position of a number of scenes. The story is not new but many of the situa- tions are fresh, and the entire show is pre- sented in a convincing manner. — Edward Churchill. Hollywood. LAUGHTER ENJOYABLE.— Produced and distrib- uted by Paramount-Publix. Directed by Henry D'Arrast from his own story in collaboration with Douglas Doty. Dia- log by Donald Ogden Stewart. Photo- graphed by George Folsey. With Nancy Carroll, Frederic March, Glen Anders, Diane Ellis, Frank Morgan, Ollie Bur- goyne, Leonard Carey. D 1 ELIGHTFULLY sophisticated comedy that carries a surprise for the Nancy Carroll and Frederic March fans, in that it reveals, besides many laughs, an enjoyable combination of drama cleverly interwoven with smart comedy. Its gay title and first three reels oppose the thought that it might contain anything but a lot of laughter. Nancy Carroll is suitably cast. With March taking full advantage of Donald Ogden Stewart's well written dialog she has a difficult task as the star of the picture. Her performance, however, is excellent. Action predominates over dialog and spoken lines are rendered only where they are neces- sary and add to the film. There are no songs or music except occasional piano thumping by March, who plays a struggling music composer. The story is laid in New York. Nancy, a former Follies girl, marries millions while in love with March. Her husband is money mad, making married life a drab affair. She leaves him and goes to Paris with the young musician. The picture is well directed by Henry D'Ar- rast, who also collaborated on the story. Don- ald Ogden Stewart's dialog is refreshing and humorous. Some of the best photography add* greatly in telling the story. — Tom Hacker, Hollvtvood. fll October 25, 1930 EXHIBITORS HERALD -WORLD 45 DENVER, COLORADO. DEAR HERALD- WORLD: We have just learned who that elderly lady was who played the part of the adopted mother to Constance Bennett in "COMMON CLAY," and from this time on we are going to scan every poster in front of every theatre we see in order to not miss a picture she is playing in. Just impress the name of Beryl Mercer on your mind and whenever she appears in a picture go and see it if you have to mortgage every shoat on the place. When she appeared on the witness stand in ''COMMON CLAY" and said "I'm a God fearing woman and I want to tell you the God's truth, Mr. Lawyer," she put so much earnestness into her testimony that we felt like we wanted to go and put our arm around her neck and kiss her as we used to do with our mother, and considering the age of both of us, we can't see as it would have done any harm could we have done it. It is pictures like "COMMON CLAY" that will build confidence in the future of the industry. A There is no woman on the stage or screen who could have taken the part of Irene Rich in "ON YOUR BACK" and done as well as she did. We have seen every picture she has made since "JES CALL ME JIM," and we hope to live to see every picture she ever does make. A We called on our old friend, Henry Fridell of the M G M office. You couldn't hammer Henry away from M G M with a ball bat, and he has been with that concern so long that he thinks that Leo the M G M lion is the father of every tomcat west of the Mississippi river. Henry used to sell us M G M service out of Omaha, and we always found him to be a big hearted boy, for he always left us some of the office furniture and a few more trinkets he couldn't carry off. Henry got his early training under Sam Mclntyre in Omaha. He came up to our town once and sold us the entire M G M group, and a few days after that we went down to Omaha and took a three-legged chair with us and took it into Sam's office, and when Sam asked us what that was for we told him that that was some furniture Henry overlooked. When Henry left Omaha he was rated to be the largest second-hand furniture dealer in the city. This high altitude and this mountain air has certainly worked a wonderful change in Henry, for every theatre man we have called on out here speaks in the highest terms of him, and today, when we called on him, he offered to return our office stove. M G M might get a better man than Henry but we don't know where they would go to find him. * A Whoever laid out this town of Denver must have been full of Rocky Mountain dew. They don't know what right angles are out here. Every street runs into Broadway on a tangent and when you are driving down Broadway you don't know whether a truck driver will smash into you from the rear or the off side. It's the way the streets are laid out and not the altitude that affects people's heads out here. We thought that Indianapolis and Hollywood would gather all the persimmons for crazy streets, but they've got nothing on this town. A The Rocky Mountain News carries a story to the effect that the Nye senatorial committee is going to inquire into why the oil stocks sold by the Rev. A. J. Finch, superintendent of the Colorado Anti- Saloon League, were so porous that they wouldn't hold water. After this committee has determined just what business George W. Norris, the garage man or prune vendor at Broken Bow, Nebraska, had filing for the TJ. S. Senate, if they will tackle this oil stock inves- tigation it will begin to look like Uncle Sam had some interest in us. While this committee seems overly anxious to "investigate" some- thing, we might cite to them an individual with whom we are well acquainted, who could call their attention to some oil stocks that had holes in them so big that a bull could walk through and never ruffle a hair. We are certainly in favor of investigation. A It seems that twenty-five hijackers captured a brewery down in Elizabeth, N. J., and the prohibition enforcement officers drove them out without a casualty and without a shot being fired. That's what we call the proper way to carry on a war. The officers succeeded in arresting a couple or three bystanders who had nothing to do with the matter while the hijackers retreated in good order and vacated the field of action. The officers pulled the bungs out of the beer vats and let 200,000 gallons of perfectly good bellywash, with an estimated value of $194,000, run down into the sewer. Wasting money this way is just what is causing these hard times. Doggone it, we can't see why the Government don't stop it. They do some funny things down in New Jersey; that's where that henhouse music is coming from over the radio. Arthur Brisbane says that the wets are claiming that the Eighteenth Amendment is on the downgrade and will soon be a thing of the past, but he opines that they will grow gray-headed, die and be forgotten and the Eighteenth Amendment will still be in force. He says also that annulling this provision by allowing the states to regu- late the matter would be like annulling the women's suffrage amend- ment by permitting only three-legged women to vote. When Arthur shoots at a subject both barrels are generally loaded. A 45 CONGRESSMEN LOSE SEATS. Another headline in the News. We are sorry to learn that, for the army of unemployed is grow- ing altogether too fast as it is. Harvest hands and section men are complaining that their field is being overcrowded, but we could lose two or three congressmen from Nebraska and it would not hurt much. A If we had $250,000 we wouldn't put it into a senatorial campaign, not by a durn sight. We'd build a big log cabin up on some lake in northern Minnesota where we could entertain our friends during the fishing season. That's our idea of the proper way to spend dough. A We haven't had time to give this town the once over yet, but what we have seen of it so far reminds us somewhat of our home town of Neligh, except that we miss Otto Hartman, the Bingville cop, and the K. N. D. filling station which is located right on the highway (you can't miss it) and the Moon theatre and Doc Reynold's drug store. Doc's drug store is where you can buy anything from bologna sausage to pink pills, and if you buy the sausage be sure to buy the pills, for you will need 'em. Doc's pills are very invigorating, we fed some to our bird dog once and he caught fourteen jack-rabbits Denver is said to be "THE GATEWAY TO THE WEST" but you have to go northwest or southwest to get "west" out of here. After you see Denver once you won't care if you never go any farther west, this is far enough in spite of what Los Angeles says about it. If we owned Los Angeles and Hollywood we'd trade 'em even up for Denver, provided they'd agree to take Aimee Semple McPherson, Doug Hodges and Norman Krasna off our hands. Wouldn't we skin 'em though? Well, that's all for now. J. C. JENKINS, The HERALD- WORLD man. THE HERALD-WORLD covers the field like an APRIL SHOWER. 46 EXHIBITORS HERALD-WORLD October 25, 1930 w HOLLYWOOD Forty Features Go into Work After Letdown on West Coast Fox Launches "The Man Who Came Back" with Charles Farrell and Janet Gaynor — Ruggles Begins Fourth Month on R K O's "Cimarron" — Stroheim Starts "Blind Husbands" at Universal By DOUGLAS HODGES HOLLYWOOD, Oct. 23. — Production schedules came back into their own this week after a letdown for several weeks. Warner Brothers and First National are resting, but 40 features are being shot at other studios. A Far- rell-Gaynor picture launched at Fox by Raoul Walsh is "The Man Who Came Back." Radio Pictures reports a new one on the roster: it is "The Queen's Husband" in which Lowell Sherman, the director, and Mary Astor have the star roles. Fourth Month on "Cimarron" Wesley Ruggles rounded out his third month and has begun his fourth of filming "Cimarron" this week. More than 30 prominent players are cast in the film, which has another month to go before fin- ishing. "Beau Ideal" is still in work. Bert Wheeler and Robert Woosley are in the midst of their current comedy, "Hook, Line and Sinker." The recent signing of Al Boasberg and Douglas McLean as associate producers brings the studio's roster of associate pro- ducers up to six working under William LeBaron. The Rex Beach story, "Recoil," has been bought for Mel Brown's direction and will be filmed as "White Shoulders." Stroheim Starts Talker Erich Von Stroheim began filming on the talker version of "Blind Husbands" at Universal this week. "Dracula" is in its third week with a six week schedule. Tod Browning is directing. "Aloha" Is Completed Production on "Aloha," Al Rogell Pro- ductions, was finished this week at Metro- politan studios. Flood with Liberty James Flood has signed with Liberty to direct "Mother's Millions." May Robson has her original stage role. Harry Lang- don will move to Liberty soon for the lead in "The Ape" with Renaud Hoffmaan directing. Owlsey Featured Juvenile Monroe Owlsey will have the featured juvenile role in Universal's, "Half Gods" as soon as he completes a similar assignment in "Roseland" for Columbia. 16th Writer on Story "The Connecticut Yankee" is still in treatment at Fox with William Conselman the latest (and 16th) writer to try his hand at the story. Joan Crawford Original Joan Crawford's next for MGM will be an original written by the, story staff of the studio entitled, "Dance, Fools, Dance." Production is due to start soon with Harry Beaumont directing. Seiter French Version William Seiter is directing the French version of "The Aviator" for First National while the studio is shooting nothing but foreign editions. Eddie Horton starred in "The Aviator," English version, some time ago. Seyffertitz in "Dishonored" Gustav von Seyffertitz has signed for Joseph von Sternberg's "Dishonored" at Paramount. Three Doing Story It looks as if the fifth comedy of the Nick and Tony series at R K O will have three authors. Louis Brock, producer, George Marshall, director, and Johnnie Grey, writer, are doing the story together. LeBaron Warns Against Film Cycles Becoming Ruts; Urges Contrasts (Special to the Herald-World) HOLLYWOOD, Oct. 23.— Commenting on the RKO policy of producing a wide variety of pictures, William Le Baron, vice- president, says: "If the history of the film-making indus- try teaches anything, it is that the so-called cycles too often become ruts, and no progress ever has been made within the limitations of a rut. A mere glance at the list of features to be released this season by RKO reveals entertainment of every popular type. "It is, for instance, a far cry from a 'Cimarron* to a 'Beau Ideal,' and there is just as much contrast between Lowell Sherman's 'The Pay-Off' and 'Hook. Line and Sinker,' starring Bert Wheeler and Robert Woolsey." How Studio Quotas for Community Chest Stand (Special to the Hci aid-World) HOLLYWOOD, Oct. 23.— Individ- ual Community Chest Quotas lor 17 Hollywood studios totaling $175,000 are as follows: MGM, $30,000; Fox, $30,000; United Art- ists-Sam Goldwyn, $25,000; Paramount-Publix, $23,000; RKO, $15,000: First National, $12,500; Universal, $7,500; Pathe, $fi,000 ; Warners, $5,000: Christie, $4,000; Educa- tional, $2,000; Columbia, $2,000: Chaplin, $2,000; Roach, $1,500; Sennett, $1,000; Tif- fany, $1,000; Tec Art. $1,000. The number of employees to be solicited is 9,975. So Wolheim Wants to Sleep for Three Weeks (Special to the Herald-World) HOLLYWOOD, Oct. 23.— Direct- ing pictures is the toughest job yet, particularly for a star player. So says Louis Wolheim, despite his success in the held of direction — he has com- pleted "In Sheep's Clothing" for RKO, in which he stars as well. The difficulty, Wolheim says, lies in keeping directing and acting sepa- rate. He says he catches himself starting to act in back of the cameras instead of in front, and to direct in front of the cameras instead of in back of them, and that he sleeps with a megaphone in one hand and his makeup box in the other. So he's taking a vacation and insists he's go- ing to sleep for three weeks. Then, of course, it is expected he'll be back directing and starring again. Marquis Gets Direction Of RKO French Version (Special to the Herald-World) HOLLYWOOD, Oct. 23.— Chief super- vision and direction of the French version of "The Queen's Husband," Radio Pictures' production, has been assigned to Marquis de la Falaise de la Coudraye, husband of Gloria Swanson. William LeBaron, vice- president of the company, made the selection. Recording for the film will be done by means of the newly perfected concentrator microphone, developed by R K O Radio en- gineers, which is said to give a finer qual- ity of sound than has yet been attained. a Women Who Take" First RKO Stage Play at Mason (Special to the Herald-World) HOLLYWOOD, Oct. 23.— "Women Who Take" is the title of the first RKO stage play to open at the Mason here on October 27 under the supervision of Metropolitan Pro- ductions, Ltd., subsidiary of Radio Pictures. The story, an original by Jane Murfin, fea- tures a cast composed of Irene Rich, Olive Tell, Morgan Wallace, William Wallcott. Louise Mcintosh, Winter Hall and Lee Shum- way. The aim of the organization is to dis- cover worthwhile plays and present them in 150 or more legitimate theatres throughout the country. Maynard Will Make Six Westerns for Tiffany (Special to the Herald-World) HOLLYWOOD, Oct. 23.— Ken Maynard will star in a series of six Western pictures for Tiffany. Jeanette Loff, formerly with Universal, has signed for the feminine lead with Lilliam Thorne and Nita Marfan in the supporting cast. Scott Dunlap negotiated the contract with Tiffany and will direct the series. The first, which is now in preparation, is titled "The Midnight Stage." October 25, 1930 EXHIBITORS HERALD-WORLD 47 Patron, Not Censor, Keeps Drama Clean: Wallace; Cites History of Theatre Paramount Director Declares the Heeding Fan Alone Makes Prosperity Possible (Special to the Herald-World) HOLLYWOOD, Oct. 23.— Let the theatre- goer decide what he wants. Confidence in his taste and judgment will accomplish more than censorship in keeping the drama clean. These are the opinions of Richard Wal- lace, Paramount director, now filming "The Right to Love." "While despondency may occasionally over- take those who have a sincere desire to see the theatre progress and prosper, history proves that the drama always has survived the crises, emerging rugged and clean, and that it has been the public which has saved it," Wallace declared. Heeding Fan's Demands "Film producers often are criticized be- cause they hearken too much to the clamor of the fan, giving him what he calls for rather than inducing him to take what is pro- vided for him. This is called a mercenary policy, but in the last resort it ip the only means by which the theatre can prosper. "Is there any reason, therefore, to despair of the future? Can the fan be depended upon to ask for what is clean and artistic? "I believe that the history of the theatre proves that he can. There always have been periods in which it has appeared that the drama was being degraded in response to the clamor of a baser type of audience. Then it is that the cry of censorship rises loudest. Patrons Best Censors "But it never has been censorship which has rescued the stage from these depressions. It has been invariably the failure of the theatre-goer to support, for any protracted period, the inferior type of production. "That is why I believe in giving ear to the theatre-goer. He may not be right al- ways, and he may not be a fit custodian of the drama's destiny at all times, but in the long run he will bring 'the theatre out of its slough of despond by the mere pressure of his demand for the best and his rejection of the mediocre and unfit. If it were not so we could not have had a great deal of faith in this civilization of ours." » Shaw's "How He Lied—9 To Be Made into Talker (Special to the Herald-World) LONDON, Oct. 23.— George Bernard Shaw, who has expressed himself as tak- ing no stand against the talking film, has signed a Contract with British International Pictures for the production of his one act play, "How He Lied to Her Husband." It will be made as a feature length talking film, under the direction of Cecil Lewis. This will mark the first screen produc- tion of any of the works of the noted English author and playwright. Eastern Sequences Are Shot For Paramount's "No Limit" Ed Wynn's First Talking Screen Comedy Will Be Released as "Follow the Leader" — Claudette Colbert Returns — Herman Ruby to Write Vitaphone Varieties (Special to the Herald-World) NEW YORK, Oct. 23. — Eastern production of Paramount's "No Limit" has already begun with the arrival of Clara Bow, Stuart Erwin and Dixie Lee in New York last week. A number of sequences, with Manhattan as the locale, are to be shot in and around the Times Square district and the elevated, after which the company will return to the Coast to complete the filming of the picture. Ed Wynn's initial talking screen comedy, filmed at the Eastern studio as "Manhattan Mary," is to be released under the new and more appropriate title of "Follow the Leader." The title change was made advisable by rea- son of the fact that "Manhattan Mary" was a musical comedy and its screen adaptation has been developed into fast farce. Norman Taurog directed the film, in which Lou Holtz and Ginger Rogers support Wynn. Claudette Colbert Returns Following her globe encircling trip, which started from here nearly six months ago, Claudette Colbert, with her husband, Norman Foster, returned to New York last week. Both Miss Colbert and her husband are Paramount featured players, and are expected to get to work very shortly. The French star will appear in "Strictly Business," scheduled to go into production in Astoria without loss of time. Charles Rug- gles, able comedian, will be with Miss Colbert in "Strictly Business," marking his first screen assignment since he completed the por- trayal of the title role in "Charley's Aunt." This is the third picture in which Ruggles and Miss Colbert have been featured, the two pre- ceding being "The Lady Lies" and "Young Man of Manhattan." The comedian is now appearing in person on the stages of New England houses. He will report at the As- toria film plant within two weeks to begin rehearsals. Ruggles and Frederic March will have sub- stitutes in the French version of this feature, but Miss Colbert will take the title role in both English and French versions. Peggy Thompson is now at work on the French adaptation. Warners Sign Herman Ruby Murray Roth, director of production at Warner Brothers Eastern studio in Brook- lyn, where Vitaphone Varieties are made, has signed another writer in the person of Her- man Ruby, a song writer of note, who most recently has been engaged in writing for the films on the Coast. Roth is preparing another of the Robert Ripley "Believe It or Not" series, six having been finished already. Four more short subjects have been com- pleted at the plant within the nast week. A comedy drama "The Lady Killer," directed Hollywood Filmarte to Show Foreign Talkers (Special to the Herald-World) HOLLYWOOD, Oct. 23. — Hollywood's silent picture house has installed Western Electric sound equipment. Completing its first year as a center of foreign film importations, the Filmarte opened this week under a policy of show- ing foreign subjects, whether they are silent or sound. Resident Manager Ted Cunningham, remains in charge. Loses 3 Curls; May Lose Film Contract, Too (Special to the Herald-World) HOLLYWOOD, Oct. 23.— Nancy Crowley, nine-year-old screen star, will have to hunt for three new golden curls if she is going to do any film work in the next few weeks. While the girl sat in a darkened theatre, a vandal clipped off three of her curls. Her mother was with her at the time. The juvenile actor may lose her present screen contract, it is said. by Arthur Hurley from a story by Burnet Hershey, is the first of these. Eric Dressier and Shirley Palmer are featured. Holbrook Comedy Made "Last But Not Leased" is a comedy from the pen of Weare Holbrook, which was di- rected by Alf Goulding, with Billy Wayne, John Patrick and Thelma White in the cast. Miss White is a sister of Marguerite White, the Fox star. Stanley Rauh wrote "The Last Straw," di- rected by Roy Mack, in which Romney Brent, Hazel Mason, Frank Kingsley, Willie May and Roy Le May are the players. Charles Hackett, tenor of the Chicago op- era, has completed the death scene from "Romeo and Juliet," made as a Varieties number under the direction of Roth. Rose Low sings opposite as Juliet and Salon Al- berti conducted the orchestra. 2 Manuscripts Taken ByW B in Plan to Use Stories by Reporters (Special to the Herald-World) NEW YORK, Oct. 23.— Jacob Wilk, head of Warners' story department, has announced acceptance of two manuscripts following the call for scenario material from newspaper- men. Tom Bashaw, police reporter on the Chi- cago Daily News, is author of the first manu- script accepted, which deals with a modern subject. George F. Nieberg, feature writer for the Philadelphia Public Ledger, is author of "All Wet," another story which has been officially accepted. Announcement of more acceptances is to be made shorthy, Wilk says. Warners, in its hunt for new motion pic- ture material, solicited newspapermen with the belief that they deal in drama and more interest compelling than fiction. facts J. L. Warner Reviews Films for Sayler Book (Special to the Herald-World) NEW YORK, Oct. 23.— "Revolt in the Arts," edited by Oliver M. Sayler and pub- lished this week by Brentano. contains an article on talkinar pictures by J. L. Warner, vice president of Warner Brothers. The book includes studies of changing standards in the theatre, cinema, music, dance, literature, painting, sculpture and architecture. Lewis Stone Marries (Special to the Herald-World) HOLLYWOOD. Oct. 23.— Lewis Stone, actor, and Hazel Elizabeth Wolf have an- nounced their marriage. The wedding took place at Yuma, Ariz. Chester Morris Is Dad (Special to the Herald-World) HOLLYWOOD, Oct. 23.— Mr. and Mrs. Chester Morris celebrated the birth of a four pound, four ounce, baby girl this week. 48 EXHIBITORS HERALD-WORLD October 25, 1936 ~ Jhe Sound %>o*~ STAR GAZER HOLLYWOOD A stenographic copy of the snatches of dialog lieard at the fourth table from the end in The Brozvn Derby, between the appetiser ( a fruit cocktail, without avocado, please) and the coffee (with milk instead of cream, please). ... do? What could I do? I quit. so I said, either you give me my price . . . why, he can't speak a woid of English . . . oh, I'm not really looking for work just now listen here, you can't lay me off without notice . . . I tell you musical pictures is coming back now dear, that girl, I tell you, means nothing . . . No! You're positively insulting. . . . but I got a contract, I said . . . I told him, the lead or nothing . . .,, well, there they were, with his wife just . . . we can take the night boat to Frisco starting . . . . . . she's forty if she's a day . . . This is confidential, Goldman-Sachs is just about . . . ... he knows where the body is buried . . . give me a two weeks' guarantee . . . I'll tear up my contract, I said . . . well, it's a little unusual weather just now . . . I knew him when he didn't have a . . . I don't really like to buy a pawn ticket . . . get out . . . four dollars a quart . . . Ill go to the Labor Commission . . . I'll sue . . . didn't I pay last time? . . . sure, she had red hair . . . I'll pay you Tuesday sure . . . I said to Lasky . . . it needs some mother stuff I tell you . . . No! I can make good by myself . . . his uncle writes all his stuff for him . . . ha, ha, boss, that's funny. You're a darb . . . go on . . . the exhibitors are dying for a couple silents . . . but he looked single . . . this rain can't keep up . . . you give me proper billing, I said, or . . . —NORMAN KRASNA. LeBaron Will Stay, Says Schnitzer to Executives; Will Renew His Contract (Special to the Herald-World) HOLLYWOOD, Oct. 23.— Joseph I. Sch- nitzer, president of R K O Radio Pictures, in an address before all studio executives here this week, put an end to rumors that William LeBaron was to be removed. He said in part : "The organization has implicit faith in Mr. LeBaron and his judgment as a producer. He holds a long term contract with this company which will run to its conclu- sion. When the present contract is completed, I, personally, will do everything in my power to see that it is renewed on an equally happy basis." ing sequence of the picture was to take place. The scenes required at the inn had already been made for the English version of the picture. A new structure will be erected at once for the Spanish company, which is directed by George Melford. Set for U's "Dracula" Is Wiped Out by Fire (Special to the Herald-World) UNIVERSAL CITY, CAL., Oct. 23.— Fire of unknown origin destroyed a set which was to have beert used in the Span- ish version of Universalis "Dracula." Tht set represented a wayside inn in the mountains of Transylvania, where the open- McCarey to Direct One Super for United Artists (Special to the Herald-World) HOLLYWOOD, Oct. 23.— Permitted by a stipulation in his contract with the Fox or- ganization to direct one super-feature produc- tion for United Artists, Leo McCarey will report to Joseph Schenck immediately fol- lowing "Shepper Newfounder." He will direct a story now being prepared by DeSylva, Brown and Henderson, who also are being loaned to Schenck. Contract Dancing Girls Go (Special to the Herald-World) HOLLYWOOD, Oct. 23.— The last of the contract dancing girls have been closed out at R K O. The troupe once numbered 35 chorines. PLAYTIME Norman Krasna in his column got me so steamed up about Agua Caliente, the play- ground of American tourists and the more venturesome Westerners, that I decided I must look the place over. If you recall, Norman in his column was quite outspoken in his criticism of the over-the-border institution. Agua Caliente lies two miles beyond Tia Juana, which is a. dumpy, dusty, gray little town — dry and scorching under the beating sun. Saloons line the streets and there is no doubt about liquor dispensing being its major industry. Agua Caliente is a veritable garden, lying between brown, brush cluttered hills. It covers many acres. It isn't a town. It is an institution, complete in itself, offering golf, flying, horseback riding, swimming, perfect hotel accommodations, gift shops, excellent food — and liquor. This column is too short to describe the place. It's Spanish, with low, long build- ings, cool, green grass, parrots, macaws and other birds of many colors, shady nooks, ponds in which water lilies and gold fish abound. I lived in a bungalow during my short visit. Caliente, stripped of its gambling casino, its bar and its hard faces would stand out in my memory as one of the most serenely beautiful spots I've ever visited. But the clash of the money changing in the casino drowns out the sound of a mandolin in the quaint, tiled patio beyond, and the guffaws of the maudlin rise above the splash of water in a fountain. A young chao, obviously under 21 and pretty tight, cashed one check and then an- other. His mother, who apparently handles his bank account, was called long distance, and she approved a third. That went to the dealer, and he called for more. Mother approved no more and he was disconsolate. A woman, who had won $5,000 a few nights before, ordered drinks with utter abandon as she went from chuck-a-luck to roulette and from craps to black-jack. She seldom tossed down less than fifty dollars. She may have been having a good time. She lost $500 in less than five minutes. There were others, some who were on the downroad, others, like the youth, just rising. It wasn't hard to tell them apart — and it wasn't hard to identify the tourist. The tables opened at ten in the morning and closed when the last man left — with his pockets inside out. If the stories of the dealers who sat so stoically behind the tables were written, a novelist would be busy behind a typewriter for the rest of his life. Tourists, with a few hundred dollars, drop across to Caliente "just to watch the gambling awhile" and wake up the next morning to find that they must curtail their vacations and wire their bankers as well. Half way to Caliente is sleepy San Juan Capistrano. There is a restaurant there where the best claim chowder on the coast is served. "They come in here going South," he says, "and they come in here going north. "Maybe you noticed those billboards along the road, advertising money to loan on automobiles. "That advertising is for the people going North. They go South with money in their pockets and go North with a pain in the neck. "I'd like to know how much of my clam chowder is bought with money borrowed on automobiles. "I do know that 90 per cent of those who go North complain of losine." —CHURCHILL. October 25, 1930 EXHIBITORS HERALD-WORLD 49 w SOUND REPRODUCTION F. H. RICHARDSON on PROJECTION DOWN ALONG THE WEST COAST (Continuing Mr. Richardson's reports of his trip, which he undertook during the summer in the interests of better projection.} PORTLAND, ORE. FROM Aberdeen we again turned the nose of the "Princess" southward and in due time we parked in Portland's swank Inn, the Multomah, as guests of Projectionists Local 159. Brother J. T. Moore, president of the Portland local, greeted us, and did the honors very well indeed. Having had a very strenu- ous week I retired for a rest before the lecture, but that untiring secretary of mine went out to see the town. However, it was raining too hard, even for her, so she and brother Moore stopped in at that modern and beautiful theatre, Tibbetts' Oriental. After enjoying a picture which she said was ex- cellent as to sound, screen illumination and size, she was introduced to the manager, C. P. McFadden. If what the projectionists say is correct, Mr. McFadden is an exceptionally good man- ager. He has not made more than two changes in all of his staff since the Oriental opened, and that sounds like COOPERA- TION, which is something very many theatres need, and need badly. Mr. McFadden informed my daughter that he has four outstanding things in his the- atre. First is the lobby, which is a beauty, Second is the children's nursery, which is really something to be talked about. Any mother may take her child into that very modern room, containing: everything from cribs to shoot-the-chutes, and leave him there un- der the supervision of a competent nurse for the duration of the show. Third on Mr. McFadden's list are his projectionists, and last, but by no means least, his projection room. By no stretch of the imagination could this room be called a "booth." It is 37_ feet long by 14 feet wide, with an 18-foot ceiling. Western Electric sound equipment, consisting of one No. 41, one 42 and two 43 amplifiers, is used. There are two Motiograph projectors with universal bases. There are two effect pro- jectors, one stereopticon. as well as two flood projectors built by the projection staff, and believe me those boys have made some job of the building. Preddey reflector lamps are used on all except the motion picture pro- jectors, which have the Ashcraft Hi-Low lamps. At the back of the room, which by the way is painted a soft gray and is clean as a Dutch housewife's kitchen, is a Preddey enclosed rewind, also a film splicer and foot- age measure. There is a cabinet which holds twenty reels and forty disc records. Two Robins and Meyers 75-ampere generators are arranged to operate singly or together. Three curtains, as well as sound tract mask, are controlled from six control stations in the projection room. Auditorium and stage lights are also handled bv remote control from con- trol stations. To handle all of this we have T. T. Moore, chief projectionist, I. W. Stuer- hoff, Earl Jayne and William Burt. These men seem to know a good job when they see it, and to 'do their work well. The meeting at Portland was well attended. The officers of the union expressed them- selves as very well pleased with the results. I was indeed sorry no*t to be able to see more than one of the Portland theatres, and that one by proxy, but it just simply could not be done. After traveling all or at least a good part of the day, with a two-hour talk after midnight, I am just too infernally tired to look at theatres, much as I would like to. THE RED WOODS. LEAVING Portland, Friend Daughter and I overlooked a great big bet. I knew of the beautiful Columbia River Highway and fully intended leaving Portland by this route, but in the confusion we got on the wrong route and missed it. We had no engage- ments from Portland to Sacramento, there being no cities of size in all that distance of six or seven hundred miles. The first day was comparatively uninter- esting, though we passed through beautiful country. Our first night's stop was at Grant's Pass, beyond which we had the choice of two routes, the longer of which is known as the Red Wood Highway. After consid- erable debate concerning the added 200 miles we headed into that never-to-be-forgotten Red Wood Highway and will never be in the least bit sorry, for there we saw what was per- haps the most impressive sight tkat Friend Daughter and I have ever looked at. I want to say to any and all who are con- nected with the motion picture industry that if they ever sidestep an opportunity to drive in either direction over that road, they are missing a very wonderful treat. The road is, for the most part, even more crooked than the hair on a curly dog, but one passes through something like a dozen rows of red- wood trees that are worth a thousand-mile drive to see. There is a grandeur and a majesty about these great trees that is beyond my poor descriptive powers. Trees five, six and seven feet in diameter are very common. They tower up hundreds of feet into the sky as straight as anything could be. Some Vancouver House Being Built on "Installment Plan" (Special to the Herald-World) VANCOUVER, B. C, Oct. 23.— A theatre is literally being erected on the installment plan here. The struc- ture, which is being built for E. Greczmiel on Marine Drive, is so planned that a 55-foot addition can be made at the rear when required. The present plans call for an expenditure of $35,000. Fred Guest, theatre man at Ham- ilton, Ont., is erecting a $55,000 house here which will seat 1,250. of the bark is rather smooth and some lies in great corrugations, being evidently at least ten or twelve inches thick. At one point we left the highway, traveled four miles over a not-so-good road in search of a tree said to be eighteen feet in diam- eter. At the end of the four miles we found a small sign reading "The Big Tree," with an arrow pointing out into the big tim- ber. Deserting the "Princess," in the dusk of the evening we followed a path through those gigantic trees. In fact we followed several paths but never found the "Big Tree," though we passed under and around and between hundreds of other trees ranging from two to ten feet in diameter. I should say on that walk we saw at least five hundred trees in excess of six feet in diameter and a large number in excess of eight feet. SACRAMENTO, CAL. "CMNALLY we passed out of the mountains ■*■ and into the comparatively flat country surrounding the capital city of California. In a country where prohibition is so strictly enforced, we found it hard to understand what all of the headache berries that are grown in this territory could possibly be used for. At Sacramento we found ourselves very comfortably taken care of at the Senator hotel, immediately opposite the beautiful Cali- fornia Capitol building and grounds. Before long, Secretary R. A. Harrison came to wel- come us. Later on, Tony Noriega, president of the San Francisco local 162, F. M. Bill- ingsley, business manager, also from Local 162, and some of the Sacramento men whose names I have mislaid, were shown in. The meeting was held in a Fox theatre, the name of which I cannot recall. In this theatre I visited the projection room and there found something which has puzzled me considerably. The Simplex projectors are equipped with Ashcraft lamps using 120 amperes, or at least that is my recollection. Anyhow I never in all my experience saw as complete a case of condenser destruction as was in that theatre. Condensers, so the men informed me, would not last more than one hour, and in any event not more than part of one day. They do not merely crack. They just naturally break all to pieces — almost to the point of pulverization. The men ad- vised me that they had tried using a long or focal length condenser and pulling the lamp back without results. I would like to ask our readers if they have ever encoun- tered such a thing as this, and if so just to what cause it was traced. The meeting was attended by all the mem- bers of the local and many of the managers. The officers of the local afterwards expressed themselves as thoroughly well satisfied with the affair. Mr. Noriega and Mr. Billingsley expressed their regrets for their inability to be present in San Francisco during my visit, it being necessary for them to attend a state con- ference in some city about fifty miles from Sacramento. 50 EXHIBITORS HERALD-WORLD October 25, 1930 PRACTICAL ASPECTS OF FILM RECORDING By A. W. DeSart* A PRACTICAL consideration of recording is not complete without dwelling on the film itself. Before the microphones begin to function, it is a matter of outstanding importance that the right sort of stock be selected for record- ing. Positive stock is used for recording pur- poses. This type of film is characterized by a fine-grained emulsion that is sensitive mostly to blue, slightly to green, and very little to yellow. The celluloid base of this form of raw stock should be, for recording, optically plane and extremely clear. Dirt, scratches or coloring in the celluloid will cause various noises when such affected areas pass the photoelectric cell. If the celluloid is not optically plane, there will occur refractions which also give rise to noise. Likewise, the emulsion must be in a very even layer. Variations in the minute depth of the emulsion bring kindred variations in sound qualities. The grains, which comprise the emulsion, must be very fine; the finer the grain, the sharper are the lines which record sound on film. Studio laboratories are ordinarily concerned only with the length of development and keep- ing the developing fluid at its full strength. The reducing agent furnished by the manu- facturer of the film is ordinarily used. The process of development is the reduction of a silver halide emulsion to grains of silver. As the manufacturer of the film keeps his emul- sion formula secret he is in the best position to know the formula which will best complete the reduction. In the variable density method of recording on film the exoosure is made by a light valve, the light passing through a slit 1 mill wide by 100 mills long. Except in news reel cameras the sound track is originally recorded on a separate film from the picture. As the sound track requires special treatment, it is also de- veloped by itself and then put alongside the picture. The development of the sound track is, of course, very important. Whereas the photog- raphy of the picture is to be developed only for clearness and to secure an artistic level to brightness, the sound track development must be extremely exact. The relationship between exposure and development is partic- ularly important in the variable density method. The test strip check on development is familiar to all photographers. Strips of film with varying exposures are left in the devel- oping fluid for different lengths of time. A comparison with the strips will thus serve as a check during the developing process. The gamma control used for sound track is simply a refinement of the test strip check. The con- trast is measured by an optical instrument in- stead of the eye. When the contrast is too high the little de- tail lines of high frequency sound are lost. The bass is heavy and the higher sounds dis- torted. When the contrast is too low there is little volume in the bass and while the higher tones are of fair quality they also lose in volume. Every method of sound recording has. of course, advantages and disadvantages. Disc recording for instance uses comparatively di- rect and easily measured mechanical means for translating sound to the record. The 'Technical Director of Sound. Paramount-Famous- J. ashy Wert Coast Studios. Nineteenth paper of Technical Digest. Cofirrre Jtxnw Tiuar yii ° iTttfi ^iftift^nTiyi fiiMififlnflrfu^-itfr flji^ iflHftirfhrfriift B inh^i^iiraaBi ifi jl-JfaffiJiiiBiaBi^ /oOOOpOOooOO O'O 00000 0! 0000000 loooOOOQOOOODi BllllllllllllllllllMIIHIIlIIHBIIIIIIIIIIIIIIIIIirillllllUMIII (llllllllllMU HIIHIIIHIIIIIHIIII1 fliiiiiBimfliMiiiiiimiri lien ilium iwmiBinmiH iiiiUBniiiuimiNiiiiiiimiiw iiiiii nil: <'H millliiinii > <,.r-* THE BUGHOUSE BUDDIES At TIN HAT ROMEOS A. W. O. L* IN THE GRIN AND GARTER ZONE OF GAY PAREE! DAMES to the right of em ... M. P. 's to the bock of 'em ... as the merry, mad monarchs of nutdom explode bomb- shells of joy . . . never before such daffy and delirious doings. DIG yourself a laugh-proof trench . . . the boys who doubled you with laugh- ter in "Rio Rita" and cracked your funny bone in "The Cuckoos" are here again in the screen's maddest jamboree. SEW YOUR BUTTONS OH TICHT ... HO TITTER! ALLOWED. ..THESE LAUGH! LAND RICHT WHERE THE HEW ENGLAND C_ BOILFD OIHHER HANOI HEAVIEST . . ' -. r , .- ' :■ - V STARTING SATURDAY STATE-LAKE THIS theatre becomes the releasing point for all of the biggest productions from the studios of Hollywood. Its entertainment will consist SOLELY of the extended run showing of attractions that reach the great- est heights of talking picture production^ THE very magnitud makes it necessar theatre where the Ian enable RKO to ha will of necessity b pictures of such hig) .^©PLSEY STARTING SATURDAY STATE-LAKE THIS theatre becomes the releasing point for all of the biggest productions from the studios of Hollywood. Its entertainment will consist SOLELY of the extended run showing of attractions that reach the great- \ _est heights of talking picture production. — ^S ^HE veryjnagnitjjjLjj^thesejjicturi kthi, THE KINGS OF COCKEYED COMEDY ARE HERE AGAIN! "The Cuckoos" stars , . . with dames to the right of 'em . ... M, P.'s to the back of 'em . . . while the world shakes with laughterl . . . you'll roar at these bottle- scarred veterans of boudoir and boulevard BERT ROBERT BflUMOULY Here is ad copy with real punch. Jack Hess, Western exploitation director for RKO theatres, is the author. Note how the name of the picture is played down. Likenesses of the stars are also superimposed upon the type for the RKO picture, "Half Shot at Sunrise." STARTING SATURDAY STATE-LAKE THIS theatre becomes the releasing point for all of the biggest productions from the studios of Hollywood. Its entertainment will consist SOLELY of the extended run showing of attractions that reach the great- est heights of talking picture prcSuTriW $S^ half shot at sunrise-. *k -K DOROTHY LEE THE CUCKOOS' ARE LOOSE AGAIN . . . THIS TIME IN THE 6R1N AND CARTER BELT OF CAY PAREE) Soo tho world's greatest laugh-makors ... as bottle- scarred veterans of boudoir and boulevard . . ■ on French Leavo . . . with French Dames . . . turning Paris Greon with envy as they bounce Solly Laughs off tho Eiffel Tower while the big guns boom a bom- bardment of fun and Gay Paroo surrenders to their hilarious hokum. SEW YOUR BUTTONS ON TIGHT! . . - COME DOWN FOR THE BIG JOY JAG ... NO TITTERS ALLOWED - THESE LAUGHS LAND RIGHT WHERE THE NEW ENGLAND BOILED DINNER HANGS HEAVIESTI Doonopen8:45A.M.Conlinuou». Midnight show at 12 P.M. Stillman Theatre Has Big Bull Market On "Caught Short" George Gilliam, manager of Loew's Stillman house, Cleveland, gave his patrons exploitation a la stock exchange in a campaign for "Caught Short." A Western Union ticker was placed in the lobby and a uniformed messenger boy handed patrons tape from the machine, which car- ried appropriate copy. A placard held the an- nouncement : " 'Caught Short' — Ticker Cour- tesy Western Union Telegraph Company — 'Don't Write — Telegraph.' " One hundred fifty cards with the message, "A sure tip. Go bullish on laughter, preferred, and see Marie Dressier and Polly Moran in 'Caught Short' — Loew's Stillman," were placed on blackboards in stock brokers' offices. Two girls distributed 5, (XX) imitation green- backs. These were crumpled and dropped on sidewalks and office floors, giving the appear- ance of actual money. Curiosity Seekers Pack Theatre When Grid Team Attends The management of the Orpheum theatre, Oakland, Cal., made a 10-strike when it invited Clarence "Nibs" Price and the University of California football squad to see the special Knute Rockne football film. The picture gives technical points on the game and similar in- formation which is naturally especially inter- esting to a gridiron coach and his squad. Hence, there was no difficulty in getting Price to accept the invitation. When the acceptance had been received, the next step was to promote some ballyhoo. Newspapers were given information on the event and ate it up hungrily, running prom- inently played stories in their sports sections. Posters also announced that the University of California squad would be present and when the designated time arrived there was more than a capacity house of curious people, many of whom came more to see the team than the film. Fresno Merchants Assist Warner Theatre in Making "Office Wife" a Success Warner Brothers theatre, Fresno, Cal., had tieups with restaurants, candy shops, furniture stores and printing plants for its showing of "Office Wife." Cooperative advertising was one of the fea- tures of the campaign. The ads of each firm emphasized the satisfaction wives should re- ceive from trading at their stores with allu- sions to the picture. A streamer spread across the top of such ad pages asked: "What Is an Office Wife?" Pathe Produces Special News Film on R-101 Wreck Pathe News has issued a special on the wreck of the British air liner, R-101, which includes closeups of the smoking engine room, motor gondolas and the ensign who escaped death in the crash. The short picture has sound accompanied by verbal description. The prints arrived in New York aboard the Leviathan. Five hours after their arrival they were showing in the- atres on Broadway. Prints were also dis- patched throughout the country at the same time. 'U r<" October 25, 1930 EXHIBITORS HERALD-WORLD 55 BROMLEY'S started on his history-making flight Tokio to Tacoma. MAYOR TENNENT and the boys at the city hall are doing things. RAILROADS and MILLS are operating full shifts. TACOMA PAYROLLS are getting bigger and BIGGER. EVERYBODY'S HAPPY Come on Tacoma "CHEER UP AND SMILE" Continuous howls . . . chuckles and roars with DIXIE LEE ARTHUR LAKE Did you ever think of tying up with local events to plug stage and screen shows in newspaper advertising. Jerry Laswell. manager of the Colonial at Tacoma, did it successfully for "Cheer Up and Smile," a Fox picture. Indiana Theatre Ballroom Has Oldtime Barn Dance In Impressive Fall Setting Tom Devine, manager of the Indiana thea- tre's roof ballroom at Indianapolis, made a big hit with patrons recently when he promoted an old fashioned barn dance. A typical fall setting was prepared, with cornstalks, pump- kins and so on. Harvest games were played in between times. A "hay scramble" for girls was one of the features. An oldtime fiddlers' contest was an- other part of the program. The ballroom is continuing its dancing courses, with Monday night classes for begin- ners and Thursday night classes for the ad- vanced steppers. Jack Broderic is the director. Flares Burn on Theatre Roof in "All Quiet" Exploit Red flares, burning on the roof of the Grand theatre, told London, Ont., in "glowing terms" that "All Quiet on the Western Front" was showing there. High above the brilliant flares floated a captive balloon bearing references to the picture. At night the illumination could be seen for many miles, it is said. J. R. Minhinnick is manager of the Grand. "BUILDING THEATRE PATRONAGE" Get this big money-making book for showmen written by John F. Barry and Epes W. Sargent. An essential in every theatre. (Only $5.20 mailed to your door) CHALMERS PUBLISHING CO. 516 Fifth Avenue New York City "The Bad One" was a good one for a tieup, Manager Warren A. Slee of the Colonial theatre, Allentown, Pa., decided. When this United Artists picture starring Edmund Lowe and Dolores Del Rio came to his house he engineered a hookup with Western Union with the above result. Wee Doggies and Mighty Mastiff s, 50 of Them, Bark for Rin Tin Tin He hadn't quite figured that it would turn out to be a dog show. No, sir, Clair W. Trout, manager of the Refowich theatre, Schuylkill Haven, Pa., didn't think it would go that far. But it did. too, for it got a Here is how it happened. Trout set out to exploit the serial picture, "The Lone De- fender," in which the famous dog, Rin Tin Tin, is starred. He invited all the children in town who had dogs to bring them to the thea- tre, promising a free admission to each child with a canine. Dogdom on Parade Dogs and more dogs came. He organized a parade. There were over 50 dogs — led, pulled, carried in arms or pushed in wheeled vehicles by their proud masters and mistresses. There were tiny doggies and great mastiffs, mongrels and thoroughbreds. Most of them were decked out in ribbons and smart collars. Dogdom of the city was on parade. It was a show — nothing less. At the end of the parade Trout awarded a prize to the dog which resembled Rin Tin Tin. Another award was given for the largest animal in the pro- cession ; another for the smallest ; another for the most beautiful, and still another for the funniest costumed dog. High School Band Leads The local high school band led the parade. When the line returned to the theatre, there were more parents than children who came in to see the show. Each parent meant a paid admission. The theatre was crowded for the performance, relates Trout in his letter. Such a dog festival would hardly be com- plete without an appropriate number of dog- fights, and there undoubtedly were some. (We don't know how many because Trout didn't tell us.) Anyway, everybody went home happy and the newspaper was happy, nice long story. Winnipeg Capitol Makes Putt-Putt Tieup on Golf Film Walter F. Davis, manager of the Capitol theatre, Winnipeg, tied up with a local minia- ture golf course for his showing of the golf picture, "Follow Thru." Special hazards were erected on the links bearing the name of the film. Wherever the word "Follow" appeared, there were improvised holes in the letter "o" through which players had to shoot the ball. The stunt cost Davis nothing. c^s\*m^/a^, ^ Telephone Wabash 8439 THEATRE DEVELOPMENT CORPORATION 910 South Michigan Avenue Chicago, Illinois Financing Organizing Supervising Leasing Buying Selling Building Architectural Service 56 EXHIBITORS HERALD-WORLD October 25, 1930 These "Specials" On Sale Monday, Rain Or Shine i-M "Rain or Shine" You'll Always Find Satisfaction in The ECONOMY FAMILY Service 'Put evwtthlns In the bundle. Bed and table linens, towels, curtains felcept. Uce), apnarel,' lingerie, negligee, hose: even shirts And collan. They'll all be completely washed •nd ironed for you for one low flat price per pound. At a price you'll LIKE to pay FREE tndar irelrnln, W team We U$e "Lux" On Tour Dainty Fabrics Old Reliable Laundry . ~ 125 S. Third St. Cm. P. Dewef ChM. F. Denser A HALL WRIST WATCH is always accurate — worn \ and endorsed by every member of the LOUISVILLE BASEBALL CLUB Liberal Credit "Meet Graves and Wear Diamonds" 326 W. Market Street And You'll Enjoy "RAIN OR SHINE" at the BROWN THEATER All This Week /"VNT THIS page you will find the ad- ^* vertisements of some of Louis- ville's progressive merchants who have arranged with the Brown Theater to dis- tribute tickets to this theater this week in' appreciation of your buying from them. Each of these merchants has a number of tickets to be given (as long as they last) with the "specials" that they advertise. So it will pay you to visit their stores as early Monday morning as you can. •J Quality r:^c ii L: My lity flloayl fir /ess "Rain or Shine" We Will Give MONDAY ONLY FREE 2r&2£ FREE The ., MEW _ Tpxntmvs FREE ikfcft lo the Brown. 14 Bissell's Standard Carpet Sweepers £»J Regularly $5.50 «> M A(\ ■3* On Sate Morrfn; 'P/t'**' 'm'JSSJSX-" t Jo* HUBBUCH IE "•sees'- & sons '"■jasf Our Store Is On MARKET Street At Eighth "RAIN OR SHINE" You're SAFE With KELLYS Built for 1930 driving: conditions and guaranteed for life, both by Kelly and by us. Seldom do you have a chance to get so much for so little money, as you do when you buy KELLY ' tires. Buy a new Kelly-Springfield Tire and and get your Brown tickets FREE while they last. Louisville Tire Co. ft. Hancock Street Just North ol Broadway full du . . but whether "RAIN or SHINE"' ou should, right now,' w for a certainty that roof is going to do its »-L.-- when it is put to the test of protecting your home . . . ,'erhaps you are unconscious of the fact that no summer in years has been so destructive to roofs . . . the harm of the blistering hot weeks of the past months may show at a most importune time if you neg- lect having your roof inspected ... a HESSION inspection of roof, guttering and spouting is a free and non-obligating service — just phone. Another Messbon IRoqf , tha roof, means so much : to the protection and v&Iue of any house thousands of Louisville property owners will un- hesitatingly indorse the high character of HESSION ROOFS and HESSION SERVICE always y Hession arantee. Vft Use and Recommend Bird and Son Roofing. and the complete I^ESSTON Service is here and ready to protect any and every Hession Roofing Co. 1221 W. Market SI. Phone City 4445 Cooperative advertising worked out nicely in this layout for the Columbia picture, "Rain or Shine," at the Brown theatre, Louisville. Harry J. Martin is manager of the house. 1,000 Louisville Kiddies Parade In Slickers for "Rain or Shine Getting off to a good start is important in a horse race. Making a fast take- off is essential in an airplane derby. And opening with a vigorous first thrust is just as necessary in a good exploitation campaign. 9-9 Harry J. Martin, manager of the Brown theatre at Louisville, exploded a stunt on the first day of his "Rain or Shine" showing that assured success throughout the week that it was on the Brown theatre's screen. For the first showing of the film, Manager Martin had a "slicker matinee." Through ad- vertisements, youngsters were informed they would be admitted free at the Saturday morn- ing showing if they carried a slicker or rain- coat. All kiddies under 12 years were in- cluded. When time came for the theatre to open, there were more than 1,000 children waiting to be admitted. It so happened that it was a nice, balmy and bright day. But that didn't matter. Slickers were the order and everybody had them. When all had assembled at the front of the theatre, a parade was organized and the juve- niles marched through the streets with a motor calliope leading the way. With each of the kiddies wearing slickers the parade made a sight worth seeing for the townspeople. Some slickers were yellow, some green some black, some red and so on. Many of them apparently belonged to older brothers and sisters and were twice too large for their wearers, but that only made the parade funnier. But Manager Martin went farther than sim- ply staging a slicker matinee. He negotiated a tieup with a newspaper which carried a sec- tion of cooperative advertising. Each ad in the section plugged the picture and each of the merchants featured a group of special bargains on the opening day of the picture. Customers who bought a certain amount of goods were given tickets to the theatre. The cooperative ad section, illustrated else- Do You. Know That: Mora than $100,000 are being spent on remodeling? The Greater Des Moines is being re- seated, re-decorated, re-furnished, and re-built for perfect sound? A $50,000 cooling system makes it ah oasis in the desert? Outstanding pictures will be yours to see? Sloping seats are gone forever? There will be an enlarged screen, a new canopy, and two new projection ma- chines? "MANSLAUGHTER" is the opening presentation Fri., Aug. 8th? Facts on the reconstruction of the Para- mount Des Moines theatre at Des Moines are nicely summed up and interestingly worded in this ad which the publicity de- partment recently used. Show Tickets Given Players Who Shoot Par on Putt-Putts There is evidently the utmost good fellow- ship between operators of theatres and of min- iature golf courses in Cleveland. Every now and then the one lends a helping hand to the other. When a player makes his round in par on one of the small links in the city he is re- warded with passes to Loew's State theatre. Sanford Farkus, manager, placed a sign to that effect on one of the courses and has found that it has done him no harm at all. Another stunt Farkus tried was a tieup with a local electric company which placed a screen and talking picture set in the lobby to give the public a glimpse of how' recording and photo- graphing are done in film production. In addi- tion, several reels of titles were made up read- ing: "'Sins of the Children,' LoeW's State theatre." These were distributed to patrons. Donates Sports Trophy Clarence Markell, manager of the Capitol theatre, Cornwall, Ont., donated an award called the Capitol Theatre Trophy for the ladies' championship of the Interscholastic Track and Field Sports tournament at Corn- wall. The cup was won by Lisgar College of Ottawa. where, had a streamer across the top reading: "These Specials on Sale Monday, Rain or Shine. And You'll Enjoy 'Rain or Shine' at the Brown Theatre All This Week." Addi- tional copy in the center of the layout was as follows: "On this page you will find the advertisements of some of Louisville's pro- gressive merchants who have arranged with the Brown theatre to distribute tickets to this thea- tre this week in appreciation of your buying from them. Each of these merchants has a number of tickets to be given, as long as they last, with the specials that they advertise. So it will pay you to visit their stores as early Monday morning as you can." In this tieup, a laundry offered one ticket free with each bundle of 25 pounds or more of family work. A jeweler gave a free admis- sion with each wrist watch sold. One of the tire dealers offered a ticket with each tire sold. And other advertisers used similar stunts. October 25, 1930 EXHIBITORS HERALD WORLD 57 w THE SHORT FEATURE LOUIS SIMON brings his experience on stage and screen into the short feature Geld in a series of two-reel talking comedies to be produced by Simple Simon Comedies, Inc., organized by Mack Stark. Newspictures UNIVERSAL NEWSPAPER NEWSREEL NO. 84 — Solemn rites mark removal of bodies from R-101 ruins to homes — Coste and Bellonte sail for France after trans-Atlantic conquest — Every- body's thirsty at vine harvest festival in Marino, Italy — Physical prowess of six-year-old boy baffles science — French town honors 500th anniversary of birth of famous jester — New York Reds routed by police in pitched battle — Motorbike demons risk lives in California hill climb. K1NOGRAMS NO. S650 — Mysterious blast does $1,- 000,000 damages to Los Angeles — Benny Leonard, former lightweight champ, teaches New York youngsters how to box — 16-year old boy spans U. S. by air in 23 hours — Body of Andree brought home to Stockholm after 33 years in Arctic — Glenna Collett takes fifth national golf title — "Most eligible bachelor" and "most beautiful deb" mar- ried in Baltimore — Man, 44, has iron stomach — Army gridders trim Harvard, 6-0. l'ATHE SOUND NEWS NO. 87— Ruins of R-101 reveal horrors— French pay homage to victims of R-101 — United States Supreme Court visits White House — Racer crashes in stock car classic at Chi- cago—Curtis reviews big buckeye pageant in Springfield — Pennsylvania veteran cyclists pedal antiques — Germans launch new sea elephant — Fleet marks navy day with big show. HEARST METROTONE NEWS NO. 206— German trotters end race season — Bombay becomes Venice for day — Yankee toreador comes home — -Nippon farm maids do some stepping — Neapolitans have a "skyscraper" day — Meet some noted Australians — ■ Air and sea fleets join in thrilling "war" maneuvers. HEARST METROTONE NEWS NO. 207— Germany honors General von Hindenburg, aged president — Mechanncal lung saves life of Chicago girl tem- porarily paralyzed — Leading pilots thrill crowds at Trenton, N. J. — Metrotone pictures what makes women laugh and men weep every fall — -Uncle Sam's biggest submarine takes first dive — Metrotone goes lion hunting with Biological Survey in Arizona. Louis Simon to Star in Stark's New Simple Simon Comedies Louis Simon, stage and screen comedian who last appeared for Pathe, will be the star of a series of two-reel talking comedies to be produced by Simple Simon Comedies, Inc., organized by Mack Stark, formerly head of the music sales de- partment of Paramount-Publix. With headquarters in New York and production at the Audio Cinema studios in the Bronx, the company is ready to pro- duce 18 comedies this season. Ben Bloom- field has been engaged as production manager. Kiddies Bring Broken Toys; Firemen Fix 'Em Up for Charity A. P. Drohan, manager of the Capitol thea- tre, Chatham, Ont., has launched a drive for greater juvenile attendance. One of his stunts is the presentation of kiddies matinees every Saturday morning and afternoon. At one of these matinees all the admission credentials required was broken toys. Each child who had one was admitted. The broken toys were taken up and turned over to the fire An entire window of the Los Angeles Department of Water and Power build- ing was devoted to advertising for "What Makes Movies Talk," a short sub- ject playing at the Orpheum theatre. There are also references to the feature film, "Rain or Shine." Both pictures were produced by Columbia. The win- dow was brightly illuminated at night by two 1,000 watt lights and 10 which carried 500 watts, besides a half dozen spotlights. The equipment wat furnished by the RCA Photophone Company. department. The firemen, in turn, are repair- ing them and preparing them for distribution at Christmas to poor families in the city. School children are attending the matinees in large numbers as a result of this enterprise. And Drohan is getting credit for a civic stunt that is really worthwhile. He has booked the talking serial, "Tarzan the Tiger," for the special Saturday showings. When he started the children's matinees, he distributed 2,500 blotters at the schools. The cost of these was $9.50. 'Indians Are Coming f To Winnipeg House On First Run Basis The Province theatre, Winnipeg, Canada,' has been added to the list of first run houses: which have booked Universal's serial "The Indians Are Coming." This is understood to be not only the first time this theatre has booked a serial, but also the first serial ever to play the city on a first run basis. Ottawa Journal Publishes Eight-Page Ad Section for Canada Prosperity Week A feature of the Canadian Prosperity Week promoted by the Famous Players Canadian Corporation this month was an eight-page ad section published in the Ottawa (Ont.) Journal. Twenty-nine business houses of the capitol city cooperated in the advertising. The sec- tion also contained optimistic messages from the federal government, civic leaders and Board of Trade members. Joe Franklin of B. F. Keith's theatre and Ray Tubman, connected with the Regent and Imperial houses, sponsored the prosperity drive in Ottawa. National Screen Makes Silent and Sound-on-Film Trailers for Armistice Day Announcement has been made by National Screen Service of New York of the com- pletion of two presentations for Armistice Day. One is silent and the other sound-on- film. Historic events of the period from 1914 to 1918 are summarized in a memorial way in the trailers. Editorial treatment reviews the struggle for world peace. Appropriate pictorial settings appear in th« background as silhonettes. Both trailers are short subjects. 58 EXHIBITORS HERALD -WORLD October 25, 1930 w MUSIC AND TALENT Patrons Want Something Different Are Fed Up On Seeing Merely Film Programs Louisville Theatregoers Quoted in Editorial Columns as Ready for Stage Presentations (Special to the Herald-World) LOUISVILLE, Oct. 23.— Over a year has passed, during which time there has been little or no vaudeville, burlesque, stock, musical comedy or stage presentations of any kind here, and theatre patrons of this city have been quoted many times in the edi- torial columns of the local newspapers as desiring something different, by which is meant, undoubtedly, that they would like to have the straight fare of just pictures interspersed with a personal touch through the medium of stage shows. However, as a possible indication of the stage show's return, the National theatre, which has been dark for two years, or since the Keith interests, which had it under lease, closed it with the idea of enlarging business at the Rialto, and also the Majes- tic and Mary Anderson theatres, also op- erated by Keith, is to be opened on November 1, according to Abe Bass. Bass is the owner of the property, who is said to have recently reached an agreement with the Keith interests, whereby the lease is re- ported to have been surrendered to him. He also stated that the policy of the house will be announced shortly, but as an indication of what might be expected, said that he plans mixed programs, which will include pictures and stage attractions. It was also reported at his office that con- tracts had been placed for the necessary equipment, redecorating and renovating and that the National Amusement company would operate the house. Change in Policy in Toledo RKO Houses (Special to the Herald-World) TOLEDO, Oct. 23. — A decided change in policy has been inaugurated at the RKO houses here. The Rivoli, recently opened, started with vaudeville to- gether with an average picture, while the really big pictures were shown at the RKO Palace, which opened at the same time. Under the new manage- ment, the outstanding pictures will be shown at the Rivoli in connection with vaudeville, while the pic- ture of lesser merit will be shown at the Palace. Much experience lies behind the boyish smile of Earle Estes, as is attested to by his mas- terly renditions upon the organ. He is at present "organizing" at the Publix B & K Gateway theatre in Chicago, where his pro- grams are a never failing allure for its patrons. Incidental to rambling over the con- sole, Estes occasionally varies his presenattion by playing the saxaphone, or accordion, or singing "via" the mike, and from the way his "pupils" sing in response to his playing is ample enough evidence of his popularity. r » J, « v< • " ingWitli Boiiderl Rocco Vocco Is Given Important Executive Post By ED DAWSON Rocco Vocco is one young man who did not have to follow Horace Greeley's advice of going west. Vocco was already west about 20 years ago and decided right there and then that he was going to succeed in his home town. Rocco Vocco today is one of the most ad- mired and respected music executives in the song publishing business. If one were to ask Vocco how he won his success in the music business he would answer in a simple way, "I owe my little success to the great confidence of Leo Feist." It was the late Leo Feist who recognized the capabilities of Rocco Vocco, about 20 years ago, who was at that time known as Master Rocco, the boy tenor. After singing in theatres throughout Chicago and later ap- pearing with Creatore's band and many other nationally known musical organizations, Rocco decided to devote the rest of his life to music, but from the business standpoint more than the artistic. It was at that time that he was put on the staff of the Chicago Leo Feist office, which later won him the position of Professional Manager and General Profes- sional Manager, which position he held for 16 years. Leaves Chicago Position When the theme song "Bug" struck the motion picture industry, Leo Feist, Inc., one of the pioneers in the popular song field, de- cided that affiliation with a leading motion picture producing company would be advan- tageous and with the forming of the Radio Music Company about a year ago, Rocco Vocco was brought on from Chicago for a more important position. At a recent meeting of the board of direc- tors, the Radio Music Company, a subsidiary of the Radio Corporation of America and the holding company for National Broad- casting Co., Leo Feist, Inc., Carl Fischer, Inc., and Davis, Coots and Engel, Inc., appointed Rocco Vocco General Exploitation Manager as well as assistant to the President and Gen- eral Professional manager. In this new ex- ecutive capacity Vocco will not only arrange the exploitation of the various compositions of the different concerns but will also actu- ally supervise the selection of new songs and their proper handling. There is hardly a man or a woman, and that also takes in the voung as well as the old, in the theatrical world who does not know and love Rocco Vocco. He is one execu- tive who has made friends and kept them. UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'way N. Y. City October 25, 1930 EXHIBITORS HERALD-WORLD 59 STAGE SHOWS Detroit Fox Week Ending October 23 Fifi Dorsay, one of "Those Three Freneh Girls," headlines the stage show at the Fox this week, and if present plans are carried out, she will remain, by popular demand, for a second week. The F. & M. "Country Club" Idea is the background for the sec- ond anniversary show, which click6 from start to fin- ish. It is no wonder that the customers have been checking in at the rate of 1,400 per hour all week. Fifi makes her second personal appearance on the Fox stage at this time. The first time she was far from famous, but this time she has the male and female element calling for more of her clever little French songs, during one of which she proceeds to rip the wardrobe off Sam Jack Kaufman, master of ceremonies. The balance of the show is of unusually high merit, from Ray Samuels, a hoofer of no mean abil- ity, on down to the 28 seductive sunkist sirens. Leonara Cari, a prima donna, has a voice which is unusually nice to hear, and her numbers have been well chosen. Frank Elmer, a baritone, gets his share of the program over in a good style. McGrath and Deeds, a two-man comedy offering, and Masters and Grayce, a man and woman, offer an unusually funny golf skit. Kaufman, as usual, has his audience with him from his first appearance, and his direction of the Jazz- monic Rhythm Kings leaves nothing to be desired. The popular M. C. gets the entire house singing with him, so that the ads which specify a "vocal chorus of 5,000 do not lie. "Scotland Yard," the screen offering, is shown on the huge 27 by 48-foot screen with telling effect, though the figures are rather hard to follow when one sits close to the screen. Chicago Oriental Week Ending October 23 "Don't Weaken," the title of the week's presenta- tion at this theatre, served as a vehicle for Charlie Crafts, the "singin' " master of ceremonies, in which his songs, as usual, called for encores, to say nothing of the requests that he gets each week. Of couiee, Charlie is on the stage most of the time during the stage show, but when he appears, ready to sing, everybody gets all set for a treat and Charlie never disappoints them. The opening act was the Lambert ballet in a fast tap, during which Mrs. "Tex" McCleod did a special tap that went over big. She was followed by the Three Jacks, who indulged in a hit of modernistic tap routine that pleased like a million and called for an encore. These three boys are certainly nimble on their feet, and when you think of all the practice it must have taken to become thus perfect, well — it's just too much to think about, that's all. Then "Babe" Kane showed up on the stage, and sang in a baby voice a number of songs that the audience liked. Staying on right into the production number, she sang "La Rumba," while the ballet ap- peared to do the Rumba dance. And what a dance! It seemed for a minute that the Oriental had been transformed or that somehow or other a mistake had been made and the audience had gotten into a bur* lesque house instead, but it was well done, despite the fact that a good many people were heard to remark about it later, after the performance. "Tex" McCleod came out with his ropes, and pull- ing a similar stunt to Will Rogers' act, he discoursed upon the idiosyncrasies of Chicago and sundry other things. The act was a little long, but the finale, in which he and Mrs. McCleod did a little dance while the lariat was circling all around them made up for it. Charlie then sang his songs, which were "I'm Yours" and "If I Could Be with You." which drew plenty of applause, and he encored with "Maybe It's Love," which seems to be gaining quite a hold on everybody. In fact, Charlie used it for the song he sings in the finale, during which the ballet appears with multi-colored hoops and does a charming little dance, while the Three Jacks strut their stuff almost on the footlights, and with the last tap, the curtain falls. duce Miss Carroll). Naturally, two of the country's most liked performers are packing them in at every performance. The show, "Putt-Putt," is really more incidental this week than necessary, presumedly the entire audience having come for the specific purpose of seeing Miss Carroll, but a show was necessary, so Boris Petroff conceived the idea of having a minia- ture golf background to the stageshow. This opened with Frankie Jenks (the new master of ceremonies), a personable chap who appears able to do things, but who isn't given a chance, introducing each of the line-girls, who each offer a dance specialty. At the finish of their solo dances, they, altogether, do a novel and entertaining dance routine in which a golf club plays a large part. Grace Johnson, in a pleasing medium blues voice, sings two numbers, "If I Could Be with You" and "Sing, You Sinners," and presumedly is followed by Felovis, an agile and dexterous juggler of balls and sticks. Jenks, who has a very pleasing speaking voice, gags about the origin of golf and then intro- duces the Scotch Lassies, who please with a well- executed tap routine. Hunter and Percival, man and girl, follow with an act of singing by Miss Percival and one of the funniest rope acts by Hunter, who is an Italian dialect comedian, that this reviewer has ever seen. He had the audience roaring with laugh- ter all during his act. Rudy makes his appear- ance, to a tremendous reception from the audience and after singing four songs which have lately been associated with Nancy Carroll in her pictures, intro- duces Miss Carroll, who is first seen on the screen in a dressing room scene. Vallee talks to her from the stage and she answers from the screen. This repartee is culminated by Miss Carroll's entrance through the screen onto the stage by her saying that she had just run all the way from California to New York to kec-p her appointment. The tremendous ova- tion accorded her was ample proof of her popularity. Her performance consisted of her singing "Sweeter Than Sweet," leading the Dave Gould Girls in a well- done dance routine, a strut-tap dance with the Lathrop Brothers, leading the band and a most real- istic impersonation of Rudy singing "Little Kiss Each Morning." Miss Carroll was the whole show and took all honors. Milwaukee Wisconsin Week Ending October 16 "A Sentimental Symphony" arranged by Billy Pen-in and played by the Joyboys under the direction of Jimmy Innes serves as a prologue to Fanchon & Marco's "Cadets" Idea. Selections in the symphony include "I Love You Truly," "You Are My Song of Love" and "I Love You." The mixed chorus of twelve garbed in West Point uniforms go through their steps before a stone wall setting. Two male members of the contingent step a snappy piece of tap dancing to the tune of "Should I Reveal." The Milee Sisters set a fast and furious pace with some snappy dance steps as well as several tumbling stunts. They are followed by Rognan & Trigger, comedy tricksters, who tumbte about with vim and vigor. Mabel & Marcia sing "It Happened in Old Mon- terey" in a pretty manner, while the Milee Sisters perform some difficult steps attired in green dresses and carrying red plumes. The next number of the chorus finds them dressed in white costumes, the male members in bellhop uni- forms and the girls in white and yellow dresses. Following this episode, an unannounced young man iplays "Stars and Stripes Forever" on the uke in a creditable manner. Born & Lawrence again garner many laughs with their singing of "Sally" and "Down by the Old Mill Stream" with feeling and motions. For the finale the chorus in Blue Devil uniforms does a routine dance after which the back curtain is raised disclosing a trench setting behind which they crouch while shot and shells crash back stage. New York Paramount Week Ending October 23 This week's stage-show featured two well-known celebrities, first Nancy Carroll, Paramount's "Sweetie," and Rudy Vallee, the Flapper's Delight. (Vallee, incidentally, is also featured at the Brooklyn Paramount in his on show, but is used here to intro- New Orleans Saenger Week Ending October 17 Benny Ross has came and conquered patrons of the Saenger, and promises to make even a greater hit than any of his predecessors. Benny is not a tall guy — fat and chunky as it were and pleasant to look at (stealing the thunder of a well-known advertised cigarette). Ross is a singer, vocalist, as the gentle- manly press agent terms it, with a pleasing voice. He has endeared himself to local audiences by refrain- ing from dallying with the deadly though no man known knows what the future has in 6tore. A feast for sore eyes is Marietta, dancer, clad in {Continued on next page, column 2) WITMAKK PRE/EAITATIOAIX AND AATEMAL FOK OkGAMIv/*T^ CHORUS SETS Ready "LAUGHING AT LIFE" "ONLY A MIDNIGHT ADVENTURE" Our Catalogue leaders and The sensational KISS WALTZ from Warner Bros. "Dancing Sweeties" Also "TOMORROW IS ANOTHER DAY" Al jolson's big song from "Big Boy" "NOBODY CARES IF I'M BLUE" from Warner Bros. "Bright Lights" 2 Sure Ones to Get 'em Singin' WRITE. FOB. ADD. INFORMATION TO vTA/A WARD • PECIAl SERVICE ftCK. 'VITA PHONE" REG'D TRADE ttARK n.WITmRK£//ONc/: 165 9 BROADWAY NEW YORK, 60 EXHIBITORS HERALD -WORLD October 25, 1930 Before the Mike By BOBBY MELLIN Six months' silence broken ! Again Paul Whiteman fans may hear the "King of Jazz" and his world famous band on the air. After refusing consistently for six months to broadcast over even the most prominent radio stations in the country, Whiteman has relented and since his grand opening of the fall season at Al Quodbach's Granada Cafe on October 10, has been playing nightly over WBBM. The King's Jesters, four versatile funsters who, among other things, play fifteen different instruments, are being heard in Chicago for the first time. • * * Ted Hediger, young NBC announcer whose work on Florsheim Frolics and other Chicago broadcasts is rapidly winning country-wide recognition among radio listeners, was late to rehearsal for the first time in his short career during NBC's first week in their new studios recently. But his excuse was gilt- edged. He explained that he had been in the building on time, but in looking for the proper studios, had lost his way in the maze of corridors and rooms of the vast new NBC quarters on top of the Merchandise Mart. • » * Three years ago, Charlie Hanip, the "Quaker Early Bird," was working in San Francisco with a tooth- paste account over the radio. He left this to appear in a theatre there and his place was taken for the period by Jean Paul King, then in radio work on the west coast. When Hamp walked into the Chicago NBC studios for his first broadcast, whom should he see waiting to announce his program but King. • * * Chauncey Parsons, known popularly as "The Magic Tenor," has many distinctions, but one of the prin- cipal ones with which radio listeners are concerned is the fact that he was probably the first actual head- liner in musical comedy to desert his role on the stage for one before the microphone. So great was his confidence in the future of radio that he gave up his role in one of the popular musical comedies to become a feature entertainer for the NBC. Today the wisdom of his decision is attested to by thousands of fan letters each week. • * • The secret of Harry Buddinger's unusual sense of rhythm, demonstrated in his role of star trap-drum- mer and xylophone performer of Jules Herbeveaux's orchestra, was recently explained when it was discov- ered that he never went into the studios without a wad of chewing gum in his mouth. Visitors at KYW are of the opinion that Buddinger's jaws move faster than his hands even in xylophone interpretations of the fastest moving of modern dance numbers. • » • A well-known conductor of an important farm pro- gram, a violinist of no small repute ... a very ca- pable arranger of music ... a viola and a piano artist . . . conductor of the Evening Stars NBC Chi- cago Orchestra . . . director of the popular Yeast Foamers orchestra ... a favorite toastmaster ... a pleasing manner combined with a shrewd sense of business, and you have Harry Kogen, NBC Chicago conductor. • * • Ben Bernie and his internationally famous orches- tra, favorites of radio and stage audiences in both Europe and America, have been engaged as the new feature of the Lucien Long, Inc., productions over WBBM Wednesdays at 9 P. M., replacing the society reproductions formerly presented during this period. Bernie will act as master of ceremonies during each program, introducing his specialty men and new dance tunes. • • • Clem & Harry now have the morning O-Cedar pro- gram over the NBC network — Maurie Sherman re- places Leo Murphy at the Beachview Gardens. Maurie should really bring some business to this north side cafe — It is reported that after the termination of Sherman's contract at the above cafe, he will be replaced by Danny Russo and his Orioles. Danny played here with marvelous success. Lindy Coons in New Post (Special to the Herald-World) SAN ANTONIO, Oct. 23.— The Alamo Dinner Club, formerly a country club recently reopened with Lindy Coons, for a time on the Publlx Circuit, In the role of master of ceremonies and director of the nightly entertainment and floor show. STAGE SHOWS (Continued from preceding page, column 2) thing-a-jigs that the angels are supposed to wear — thin material that a man with half an eye can see clear through without effort. Marietta is a peach of a dancer and put it all over those of the same class that has preceded her in the past either on the Saenger 6tage or the major vaudeville houses. Williams and Delaney were well received and they gave a pleasing act of its kind and received consid- erable applause. And the clothes they wear ! They evidently have gotten away with it for some seasons, inasmuch as the wardrobe is good — street rags ditto. The Dixie Rockets as usual scored a hit, in fact, several of them, with and without, despite extremely chilly weather in the offing. Herbie, the demon organist, is cracking them heavy at all performances, and has the audiences eating out of his hand paragorically speaking ; the girls and boys from six to sixty join heartily in the choruses, not the ladies on the stage but the dinky verses be- tween those of the main chain of popular songs. Clara Bow, in "Her Wedding Night" is the current film, which though light, has made a hit. "Three French Girls" is underlined for the coming week. San Francisco Fox Week Ending October 23 This week's stage show at the Fox is Fanchon and Marco's offering "The New Yorker Idea," but Walt Roesner goes to Russia for his music and the Fox Concert Orchestra directed by him offers a Tschai- kowsky medley, including selections from the Fourth and Fifth Symphonies of this master composer. The usual tableau is omitted, but in its place is a futu- ristic background and unusual lighting effects. The "New Yorker Idea" swings into action when Jackson, of the team of Jackson and Callahan, steps out before the curtain map of Greater New York and credits Leroy Prince for the striking features of the act. Broadway's "loveliest girls" are introduced and advise in an original song that they really are not from Broadway, but from all parts of the U. S. A. A fan dance on a tilted platform proves a very at- tractive offering and features Muriel Stryker, who fits in perfectly with the beauty of the scene. The girls are first seen lying on the floor, waving their fans in unison, the beauty of the scene being height- ened by lighting effects. Jackson and Callahan offer "Blackouts," an act made up of highlights from "Vanities" and New York Wintergarden Shows. A wide variety of gags is of- fered in a short space of time. The Fanchon and Marco Girls present "Contagious Rhythm," a novelty dance offering, and are followed by Witely Roberts, who does a dance while skipping rope. The dancing steps would be considered real pedal twisters without the rope work and the combination of the two causes the audience to lose a couple of breaths. The girls come right back with another novelty dance number, with a leader representing an engine and each member a passenger car. A first class imi- tation of a train starting, gathering speed and pull- ing out of a station is offered in dance steps. Jackson announces a contest for the ideal American Girl and Callahan, in feminine attire, comes up from the audience to apply for the honor. A lot of wise- cracks and hokum is put over in a manner that pleases. The girls step out from futuristic cafe fronts and LEONARD SMITH Solo Organist AVALON THEATRE Fifth Year with National Playhouses (Nov Affiliated vtith Warner Bro: Theatres) offer ultra modern dances and finally a rear curtain goes up and New York at night is revealed in all its brilliancy, even to the automobile headlights in the streets. This is a lively stage show with something to sur- prise and entertain the most blase. There are scenes of real beauty to which Muriel Stryker adds grace and charm. Omaha Paramount Week Ending October 8 With Ann Harding in "The Girl of the Golden West" providing the popular picture here this week, Wesley Lord at the console and an Indian reservation setting give the production a good start. Featuring the Indian setting is May Sufton, in Indian maiden costume, appearing in a setting of canoe and water in the curtain background lighting effect, with a lighted campfire, over which hangs a kettle on a tripod, before her, a tepee at her back. While the organ presentation of "By the Waters of Minnetonka" in what proves to be a prolog cor- rectly called "An Indian Legend," is getting into swing, the Indian reservation, built on the orchestra pit, slowly rises, in the middle of the show. The Indian maiden proves to be a violinist who takes a solo lead, the organ falling back into obliggato, con- tinuing the Minnetonka strains in variation and leading later into the "Love Call." The purple light on the tepee back of the violinist and the other colored lights upon her and the console are altogether pleasing. Gradually the reservation fades out of slight while the picture is projected upon the screen. The audience has caught the dramatie setting because the organ, the violin and the lights have been thrown into perfect harmony, proving that they lend themselves perfectly to dramatic appeal. The first of a series of organ presentations of the season at the Paramount is given. Organ interludes between news of the day reelB lend artistic finish to their presentation. In "While the Captain Waits," a soundfilm, the organ happily supplements its chimes to the accompaniment in that portion where Senorita Armida sings, in the steerage. Detroit Fisher Week Ending October 23 "Dollies Follies," the new Publix unit at the Fisher this week, has a good line of entertainment, which is offered under the direction ef Sammy Diebert, one of Detroit's favorite masters of ceremony. Dick Hen- derson, favorite English stage and screen star, tops the bill with a fast line of patter which hits the audience right where they live. Norman and Rio top the bill of dance offerings, which is too much for one show. The Gomez Trio have a variety of Spanish dances, and the Griffin Girls sway through two num- bers. A variety of offerings might seem a bit more in keeping with entertainment ideas, rather than three dancing units. Samuel Benavie and the Fisher Symphony, and an organologue by Arsen Siegel. round out the list of living attractions. Lilyan Tashman and Frank Fay amble across the screen in "The Matrimonial Bed," so-called French farce. Pittsburgh Enright Week Ending October 16 Dick Powell, m. c, calls his stage show "Fall Follies," and the offering is a very entertaining one. featured by pretty lighting effects. The Enright Rockets, eight girls, are augmented by eight stat- uesque beauties who form a background while the Rockets go through their various ensembles. Note- worthy is the Russian number in which the girls expertly perform the difficult Russian steps. An unbilled male Russian dancer is interjected here *nd his dancing is above the ordinary. Madolyn Ward, local girl, does a solo for an open- ing number and later Dorothy Bushey, another local girl, scores with imitations of Eddie Cantor and Maurice Chevalier. Dick gets a big hand when he sings the comic song "My Baby," and later leads the band through a novelty called "Uncle Tom's Cabin," in which he reads a brief and humorous synopsis of the famous play while the band supplies brief snatches of music at intervals to illustrate various portions of the story. This is well done and gets a big hand. The hit of the show is the team, Chamberlin and Hymes, who do a knock 'em down and drag 'em out {Continued on next page, column 1) I *\..^tL\ ■ October 25, 1930 EXHIBITORS HERALD -WORLD 51 STAGE SHOWS (Continued from prec Apache dance that is a wow ! These two are fin- ished performers and they are scoring heavily just about stopping the show at every performance. Herbst and Vogt, male team, tell some stories, new, risque and old, their offering being but fair. Three Stepping Kings, Negro boys, do some tap dancing par excellence. These boys show some whirl- wind stuff, and each solos with some extremely diffi- cult 6teps. They are being very well received. San Antonio Texas Week Ending October 16 "School Days," is the name of the Publix pro- duced stage show unit on the boards at the Texa3 theatre this week. "Vic" Insirilo and his Monarchs of Melody are again seen upon the stage and put some novel ideas into this timely revue. Featured in the acts on this week's bill of fare is as follows : George Reily, the Prince of Pep, did several song numbers that went over real well ; Helen McFarland, petite miss, showed the natives that she can dance and play the xylophone at the same time which proved her a very clever and talented musician ; Lester Rendaire was above the average as an entertainer with his new and eccen- tric dance 6teps which pleased the patrons who in turn responded with a round of applause, and last but not least came the Texas Co-Eds, a dozen classy steppers going through some new dance steps which brought the presentation to a close with all of the acts on the stage setting for the finale. Ernest Hauser and the Texas Grand Symphony Orchestra, played as their overture selections from the musical comedy, "Rio Rita," which was warmly received by those who really appreciate classical music. Kansas City Mainstreet Week Ending October 10 The EKO bill at the Mainstreet gave the radio fans of Kansas City a treat in the personal appear- ance of the Roxy Gang, one of the first radio groups to gain fame. The four members who appear on the bill are Jeanne Mignolet, Adelaide DeLoca, Harold Clyde Wright, and John Griffin. The quar- tette presents "Songs of Yesterday and Today," some of which are. solo numbers, and some en- sembles. Victor Herbert's "Italian Street Song" is one of the most enjoyable. "Mighty Like a Rose" proves popular also. The offering is one of semi- classical numbers and favorite old songs. The act is lavishly staged and very creditably performed, and proves popular as well. Walter Walters and Company offers a ventrilo- quist act. A map and a woman manipulate three life-sized dolls and get their full share of the laughs on the program. The act, though an old and much-used idea, is done with enough origi- nality to render it interesting. This is one act that the kiddies in the audience enjoyed as much as their parents did. Will Higgie's act is a dancing performance. Higgie dances in a way to bring down much ap- plause upon his head. He has one novel number In Russian costume, which he calls an American- ized Russian dance. The assisting "Bevy of Beauties" were five young women who stepped about in a lively manner. They did a rifle drill and an ankle-and-wrist bell number and several others. A dazzling and bespangled blonde led the last dance. Milo, who appeared on the program with nu- merous question marks after his name, turned out to be a hobo with a gift at whistling. It was quite a gift too, take it from us. He could imitate a whole countryside, cows, chickens, birds, horses, locomotives, as well as a lot of things that are found in the city, namely string quartettes and tires blowing out. It was a good act. Detroit Michigan Week Ending October 18 Working with only a stage band and no announce- ments as the result of there being no master of ceremonies, the Publix "Ole Virginny" unit opens In a quaint and pleasing manner. The California Crooners, three sweet-singing chaps of neat appear- ance, open the show and continue to make their presence known throughout. Slim Timblin and Company, working blackface, succeed in enticing a lot of laughs with a series of ancient and proven jokes, rounding out their performance with Slim in the role of a colored zge, column 3) minister preaching from a telephone book. Pauline Gaskins, a charming miss of more than attractive appearance, offers a couple of good dance numbers. The Mary Read Tiller girls feature three routines, and make one wish for something new in the way of unit dancing. Arthur Gutow at the organ offers a community singing bee which causes the customers to lift their voices in spite of the fact that this type of amuse- ment has about overswung its cycle. The Michigan Symphony, Eduard Werner conducting, plays a medley of Oriental tunes. "Those Three French Girls" is the screen feature, no doubt attracting the large audiences more from the sound of the title and the type of advertise- ments used locally than from the true worth of the play. Kansas City Pant ages Week Ending October 17 The Fanchon and Marco "Green Devil Idea" dis- played some fantastic and beautiful stage effects besides incorporating several acts of genuinely good entertainment. Oriental and bizarre effects were prominent. These "Ideas" show a consistent care and artistry in staging which is a credit to vaude- ville. They are miles ahead of many of the care- less and flat stage bills to be seen as the usual vaudeville run. The idea this week opened with a song by a woman, personifying Fate. Two green devils pulled her through the curtain, which rose to disclose a stage orchestra in green sweaters and green devil skull caps with horns. One of the most amusing specialties was provided by a violin player from the orchestra, who made his violin talk in a very realistic manner. His performance drew more laughs than any other part of the bill. Three adagio dancers presented what effected to be a brutal dance, with cracking whip and much display of masculine muscles draped in primitive skins. KAE STUDIOS presents "LETS BEJJNUSUAL" "LET'S DO SOME IMITATIONS" 'GLORIFYING THE AMERICAN SONG" "A GOLFING_WE WILL GO" Organ Solos FOR EVERY ORGANIST— FOR EVERY AUDIENCE WRITE or WIRE for cue theets. MILTON KAE KAE STUDIOS 125 W. 45th St., N. Y. C. EARLE ESTES Publix B & K Gateway Theatre, Chicago Organ Novelties Accordion Saxophone The Organist With Not Only "IT" But "THEM" HELLO, EVERYBODY— Dropped into Harm's the other day and found Will Rockwell all smiles, in fact even more congenial than is his wont. Natu- rally I asked why and Will said that the firm never had a catalog any better than the present one. I told Will to elucidate and Will elucidated — with the following: Harms, Inc., announce publication of the songs in the Amos 'n' Andy picture, "Check and Dou- ble Check," which have already demonstrated to pre- view audiences the real indications of sure-fire hits. . . . The standout number of the score is "Three Lit- tle Words," by Harry Ruby and Bert Kalmar. Prominently featured are "Nobody Knows But the Lord," "Old Man Blues" and "Ring Dem Bells." The last named numbers are by Duke Ellington and Irving Mills. Aside from the merit possessed by the songs themselves it is expected that public interest in Amos V Andy will help their sale materially. Will went on and on (I have never seen such enthusiasm), but if I chronicled everything he said about the firm's songs, I'd fill this column, so I sneaked out when he wasn't looking. . . . Pat J. Flaherty, organizer, vice- president and general manager of the Red Star Music Company, Inc., subsidiary of the Fox Film corpora- tion, who resigned on October 1st, will shortly an- nounce the formation of a new music publishing ven- ture. Mr. Flaherty, it is reported, has secured unlim- ited financial backing and expects to begin operations with his own music publishing firm about December 1st. A difference of opinion with Fox executives on the alloting of musical scores such as "Sunnyside Up," "Just Imagine" and the forthcoming George and Ira Gershwin film production to De Sylva, Brown and Henderson, Inc., to T. B. Harms, Inc., is be- lieved to have been the reason in back of Mr. Flaherty's leaving the Red Star. . . . Ira Schuster, professional manager, and Bob Miller, band and or- chestra manager, have just returned from a flyinjj business trip west in the interests of M. Witmark & Sons. Their itinerary included the four large cities between here and Chicago and the elapsed time for the entire trip was only three days. . . . Bibo-Lang, music publishers, have a catalog of fine numbers now, the best, I believe, is "Gee But I'm Lonesome Tonight." . . . Mickey Guy is the author of both music and lyrics. The fact that after a show closes, the melody still lingers on, is amply demonstrated by the recent insertion of "So Beats My Heart for You" by the Shuberts in their "Street Singer." now on the road. HAVE YOU MET? Miss Riva Kaye, who is the young lady in charge of the Organist Service Department of Santly Bros., was born on August 3rd (6he loves candy), (all the persuasion in the world couldn't get the year from her, and isn't that just like a woman). Anyway, Riva was born in Baltimore, Md., and received part of her edu- cation in that city and the rest (which is plenty) in New York. Her first try at a job was at Leo Feist, Inc., and she was assigned as steno to Lester Santly. who at that time was Special Service Manager of Feist's. She must have been good, because she worked for Les and the firm for the next five Riva Kaye years of her life or until the three Santly brothers decided to put their lot together and open a music publishing firm of their own. Miss Kaye was promptly given a position in the newly organized firm as private secretary to Harry Link. She has held down that post very well and has recently been promoted to her present position. 62 EXHIBITORS HERALD-WORLD October 25, 1930 BEST SELLERS WEEK ENDING OCTOBER 18 No. i "Betty Co-ed" — (Carl Fischer). No. 2 "Little White Lies" — (Donaldson). No. 3 "Kiss Waltz"— (M. Witmark). "When It's Springtime in the Rockies" — (Villa Morei). No. 4 "When the Organ Played at Twilight" — (Santly). No. 5 "Go Home and Tell Your Mother" — (Robbins). "If I Could Be With You"—(Re- tnick). "Moonlight On the Colorado" — (Sha- piro). "Somewhere in Old Wyoming" — (J. Morris). "I Still Get A Thrill"— (Davis, Coots & Engel). No. 6 "Dancing With Tears in My Eyes" — (M. Witmark). No. 7 "Confessin' That I Love You" — — (Berlin). "Dozvn the River of Golden Dreams" —(Feist). "Gee, But I'd Like to Make You Happy"— (De Sylva). "Here Comes the Sun" — (Robbins). "I'm Yours" — (Famous). "I'll Be Blue Just Thinking of You" —(Feist). "Just a Little Closer" — (Robbins). "What's the Use"— (Feist). * * * "ALL THROUGH THE NIGHT"— (Carl Fischer Music Co.) — A high class song that has as one of its -writers the famous VALLEE. A real pretty song and with him to start it, should go a long way. Words and music by Helen Yorke, Norman Clark and Rudy Vallee. * * * "UNDER THE SUN IT'S ANY ONE, UNDER THE MOON, IT'S YOU"— (DeSylva, Brown & Henderson) — This sweetheart tries to explain that anything he does under the Sun shouldn't count. A pretty moon idea with a nice melody. Words and music by Norman White. * * * "TOO BAD (I Had to Meet You At All)"— (Shapiro, Bernstein & Co.)- — A romance that went wrong. A nice twist to this song. Has merit to make it a big song. Two of the writers are local boys. By George A. Little, Art Sizemore and Ed G. Nelson. * » » "DRIFTING ON TO AVALON"— (Forster Music Pub. Co.) — There seems to be a romantic appeal in AVALON. The last song written about AVALON was quite a hit and this song, well written and pretty, should be commercial. Words by Chas. O'Flynn and Al. Hoffman, music by Max Rich. * * * "SINCE MY WIFE TOOK UP MINIATURE GOLF"— (Reraick Music Corp.)— With the whole country going for the MINIATURE GOLF fad, we are due for a lot of songs about this craze. This number is well written and has some clever lines. Lyrics by Jack Meskill, music by Jean Schwartz. * * » "GIRL FRIEND OF A BOY FRIEND OF MINE" — (Donaldson, Douglas & Gumble) — This number, sung by Eddie Cantor in the ZIEGFELD picture "WHOOPEE," is sure a great song. One of the best lyrics and melodies in a long time. Can be sung a3 a ballad and also has comedy lyrics. Music by Walter Donaldson, lyrics by Gus Kahn. - « i *i » ORGAN SOLOS ADOLPH GOEBEL (Atlanta, Ga., Paramount) pre- sented an eight minute scrim presentation, which for well chosen songs, sheer beauty of setting, characters, singing and good organ playing, has never before been equaled in this city. Mr. Goebel called this "Girls of My Dreams." Opening to a setting of a large window, behind which stars and moon shone, Winton Dobbs, the Paramount Crooner, nicely sang "I'll See You in My Dreams," with Mr. Goebel ably accompanying him at the organ. Following this with a chorus of "In My Window of Dreams" (with slides on the scrim curtain) and another singing chorus of "Charmaine" (sung by Dobbs) as a line-girl, dressed as Charmaine presumedly listened to the singing. The songs, "Diane," "Marie," "Louise" and "Rio Rita" followed, with a girl representing each charac- ter making her appearance behind the scrim. Each of these choruses were sung by Dobbs and each song was introduced by incidental numbers, i. e., "Among My Souvenirs," "Wonderful One," "It Happened in Monterey," etc. This presentation was precisely timed, each number and "picture" fading into each other like cogs in a gear. Mr. Goebel's efforts to entertain his audiences was generously applauded at each performance. STUART BARRIE (Brooklyn Paramount), who is billed the "THE PRINCE OF THE ORGAN," used as his opening program at this theatre three popular numbers, which he offered and played in every con- ceivable manner. His presentation opened with a carefully worded speech of thanks, an introduction of the solo, and an explanation of his "sing" contest. His first number was, "Always in All Ways," the audience joining in the singing as if Barrie had always been at this organ. The next number was "Springtime in the Rockies" (first as a singing chorus, then instrumentally in a number of different manners). Barrie closed his solo with a singing chorus of "Go Home and Tell Your Mother." At- tractive E-Fect Slides enhanced the program and Bar- rie's very fine organ playing gained him a most gratifying reception. AL GLENN (Milwaukee Wisconsin), formerly of Fond du Lac, offers an introductory song number, singing into a microphone which is connected back stage, and accompanying himself on the organ. He then offers a number of college songs the words to which are flashed on the screen. They include Notre Dame, Iowa, Marquette and Georgia Tech. The words to "Betty Co-ed" are also flashed on the screen and Al again sings the number. For the concluding selection he offers "On Wisconsin." Al has a pleas- ing personality as well as a good voice and his offerings are well received. JESSE CRAWFORD (New York Paramount) of- fered, as his organ concert this week, just three pop- ular numbers, but these three are played in Mr. Crawford'6 most pleasing manner and more songs are not necessary. Opening with chorus of "My Bab/ Just Cares for Me," which he played in a rhythmic style, Jesse follows this with a beautiful rendition of "When the Organ Played at Twilight" and a closing chorus of "On the Road to Mandalay," which was also well played and further enhanced by the use of large pictorial slides. MAX MARLIN (Brooklyn, N. Y., Metropolitan) presented "A Personal Presentation" (an original and entertaining novelty) for the audiences of this house to sing this week. Mr. Marlin had the able assistance of Mr. Jack Neul (a well-known radio singer), who pleasingly sang two numbers, "Go Home and Tell Your Mrother" and "Just a Little Closer." The balance of Marlin's program were these "singable" numbers: "When I Have a Crowd Like You" (a special to "If I Had a Girl Like You"), "What's the Use," "Go Home and Tell Your Mother," "Just a Little Closer" and "Exactly Like You." These numbers were all lustily sung by the audience, who proved their appreciation by a generous applause. nBraniJ Bgjp£«*i^J|jBi Giiji II IjSSsp . % % ji \M R5rT.l U^^KH^SEfcSfflKMH siii«fc sfcJSI WEEK ENDING OCTOBER 18 No. i "Little White Lies" — (Donaldson, Douglas & Gumble). No. 2 "Springtime in the Rockies" — (Villa Moret). No. 3 "Betty Co-Ed" — (Carl Fischer). No. 4 "If I Could Be With You (One Hour Tonight)" (Remick). "Kiss Waltz"— (M. Witmark). "When the Organ Played at Twi- light"— (Santly Bros.). No. 5 "Go Home and Tell Your Mother" — (Robbins). "I Still Get a Thrill" — (Davis, Coots & Engel). "I'll Be Blue Just Thinking of You" —(Feist). "Moonlight on the Colorado" — (Sha- piro, Bernstein). No. 6 "Somewhere in Old Wyoming" — (Morris). "I'm Yours" — (Famous). "Down the River of Golden Dreams" —(Feist). "My Baby Just Cares for Me" — (Donaldson, Douglas & Gumble). "Always In All Ways"— (Famous). No. 7 "Don't Tell Her What Happened to Me" — (De Sylva, Brown & Henderson). "Body and Soul" — (Harms). "Just a Little Closer" — (Robbins). "I Don't Mind Walking in the Rain" ■ — (Forster). "Dancing With Tears in My Eyes" — (M. Witmark). No. 8 "So Beats My Heart for You"— (De Sylva, Brown & Henderson). "Sing Something Simple" — (Harms). "Pal Of My Student Days"— (Feist). "Here Comes the Sun" — (Robbins). Try Out Vaudeville Acts On Theatre Patrons (Special to the Herald-World) WASHINGTON, D. C, Oct. 23.— Three and four- unit acts of vaudeville are being featured at War- ner Brothers Earle theatre here, in conjunction with the regular Vitaphone specials shown. This is an innovation and in the nature of an experiment, ac- cording to Walter Meyers, in charge of booking for Warner Brothers pictures. Should the public favorably react to the vaudeville act supplement to Warner features, a new policy may be inaugurated. Nick Lucas, known far and wide as the crooning troubadour, and remembered for his singing of "Tip Toe Through the Tulips" in "Gold Diggers of Broad- way," was engaged for the Earle a week beginning October 18. Payne Back as Featured Organist at Palace (Special to the Herald-World) MONTREAL, Oct. 23.— Norton H. Payne is once more the featured organist at the Palace theatre, Montreal, his presentation being the only portion of the bill not on the screen. He was missing during the recent musicians' strike but is now back at ths console. MttrimC ^4 October 25, 1930 EXHIBITORS HERALD-WORLD 63 W THE VOICE OF THE INDUSTRY LETTERS FROM READERS Pictures in the Schools I HAVE OPERATED MACHINES, booked pictures and managed theatres off and on since 1906. Was one of the first sub- scribers to "The Moving Picture World" and up to a few years ago had the oldest files of the older trade papers, I believe they were. Several years ago I left the moving picture field and entered school work, teaching elec- tricity in the trade school. Three years ago, when pictures entered the public schools, I was put in charge of the visual education depart- ment. We have picture machines of 35 mm. in nearly all the school houses, of which we have 58 in our system. We book a regular schedule of pictures for the entire 40 weeks of the school year. These are educational and of course we are always looking for the best there is on the market. There are also times we want shorts for entertainment pur- poses, Parent-Teachers Association meetings and local convention meetings. We have been booking the semi-educational features that the different companies produce from time to time and special performances that the Motion Picture Council want produced in the city. The two reel comedies like "Gang" and "Dizzy Cartoons" are used frequently. In order to keep up with the times, it is necessary for me to go to the different movie houses and read their trade papers, but do not want to misuse their library and so want to have the trade papers in my own possession and files. The movie managers and the schools in this ■city get along agreeably well and they have been kind to us when we get tied up for •material at times. We are even getting coop- eration with the Academy in California and Mr. Roach of the same state. The different companies distributing are perfectly willing we use their material and are anxious we book their subjects after they tiave been run by the theatres in the different zones in the city. — Orval E. Sellers, Public Schools of Akron, Akron, Ohio. In a Conspicuous Place RECEIVED OUR AWARD OF MERIT and wish to thank you very much for it. We are very proud of it and have given it a con- spicuous place in our entrance into the theatre. — Mary Purcell, Muse-U theatre, Cortez, Col. Plaque in Electric Sign OUR SINCERE APPRECIATION TO the Herald- World for the beautiful plaque awarded us. _ We enclosed it in a specially made electric sign and gave it the best spot in our lobby. Our patrons and ourselves are proud of the fact and again we wish to thank the Herald- World for the interest they are taking in helping out the exhibitors. — A. C. Kalafat, Manager, Royal and Pastime theatres, Garrett, Ind. Three-Scene Talkies" I WONDER IF ANY OF THE PRO- ducers of some of these three-scene talkies ever read exhibitors' reports? Picture-goers can't say they are going to the movies any more, because "there ain't no such thing." The only movement in the average Here's a Story with No Sentence — As Yet (Special to the Herald-World) PORTLAND, Oct. 23. — Two youth- ful patrons of the Arabian theatre here chatted with the pretty usheretts until they obtained information re- garding the transfer of the days re- ceipts from the box office to the manager's office, then turned bandits, bound Ronald Gamble, manager and escaped with $800 dollars which they found in the safe. tention is the editor's page, and then the letters from the exhibitors. Again we say "thank you." — H. H. Silken- sen, Lyric theatre, Artesian, S. D. talkie is through the projector. Where, oh where do they get the dialog writers from? I've heard more interesting talk in a public conveyance than in any average program talkie. In the silent days everybody in Europe thought the Americans were a great people ; now they have heard what they have to say. The bubble's burst. Every fan today wants its national product and the producers in England are responding. My patrons have seen all the three-room talkies of America — - bedroom, bathroom and room for improve- ment— they want to see. On a more cheery note I'll mention three films that make it pos- sible for me to subscribe to your very excel- lent paper : "Whoopee," "Dawn Patrol," and "Abraham Lincoln." When some of your small independents run these in the year 1935 they may remember this report and say, "Yes, sir, what is left of it is certainly very good, silent stuff." Hey, hey, he's asking for something. Can you tell me how a fellow on this side gets one of your Herald- World plaque's? I'm going now, give my kindest regards to J. C. Jenkins. — Jack Prendergast, Rialto theatre, York, England. Size Doesnt Decide WE WISH TO THANK YOU FOR THE beautiful bronze plaque awarded us. I as- sure you that it is with great pride that we display this in our lobby. We had never dreamed that a place so small as ours could be the happy possessors of this wonderful plaque, and I assure you that in the future as in the past, we will always try to present programs in keeping with the beautiful bronze plaque. — Mrs. A. H. Krumviede, Lyric theatre, Preston, Iowa. Proud of Plaque WE WISH TO EXPRESS OUR SINCERE appreciation and thanks for the Award of Merit received today. We are placing the plaque in a conspicuous place in our lobby, and are certainly proud of it. We thoroughly enjoy the Herald- World. We get quite a kick out of J. C.'s Colyum, it being the first page we turn to. Sure wish we would have the good fortune to meet him some day. The next page that takes our at- Booster for Business PLEASE ACCEPT OUR THANKS FOR the) beautiful bronze plaque sent us as a Mark of Honor for the high quality of sound production in our theatre. We have given the plaque a prominent place in our lobby. We receive many compliments from our patrons and believe it is a good booster for business. Thanks for same. — S. W. Filson, Opera House, Scott City, Kan. 3,180 Theatres in Italy, Federal Survey Shows, But Only 674 Are Active (Special from Foreign Correspondent) ROME, Oct. 23. — The Rome Agency, by a federal survey, has revealed that there are 3,180 motion picture theatres in Italy, only 674 of which offer regular daily ex- hibitions. The remaining 2,506 offer only occasional entertainment. Uberto Cocchi has completed production of the musical short subject, "Fourteenth Sonaten of Beethoven" and will begin the feature picture "Eroics." Nicola Neroni and Piero Coce have finished a film entitled "Enchantment Land." To Spend $1,000,000 in Making Theatre Changes (Special to the Herald-World) CINCINNATI, Oct. 16.— J. L. McCurdy general manager of the R K O houses in Cincinnati, Dayton and Columbus, has an- nounced that about $1,000,000 has been ap- propriated for changes which are to be made in the company's houses. The most important change will be made in the Lyric in Cincinnati. Also, approximately $50,000 will be spent in Dayton in changing the fronts of the Colonial, State, Strand and Keith's. In ad- dition to the changes in the fronts, there will be a number of changes backstage. Gets Eight-Year Term On Embezzling Charges (Special to the Herald-World) SAN FRANCISCO, Oct. 23. — William J. Casey, local theatre man, has been sen- tenced to eight vears' imprisonment after he was found guilty of instigating an em- bezzlement scheme which resulted in a $14,000 loss to a bank in Daly City, Cal. Casey is said to have induced two bank employees to honor large overdrafts. English Actor Marries Harriet Bennett HOLLYWOOD.— John Garrick, English film actor, recently married Harriet Bennett, San Francisco actress. 64 EXHIBITORS HERALD -WORLD October 25, 1930 CLASSIFIED Advertising Ten cents per word, payable in advance. Minimum charge, $1.00. Copy and checks should be addressed Classified Ad Dept. Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111. The Recognized National Classified Advertising Medium Mail Order Bargains WE UNDERSELL THEM ALL— BRAND NEW MERCHANDISE— FACTORY TO YOU. Acoustical Felt, 29J4c sq. yd.; Theatre Plush Carpet, $1.19 per yd.; Duvetyn Fireproof Drapes, 49c sq. yd.; W. E. Approved Sound Screens, 39c sq. ft.; Sound Mixers, $19.50; Sound-On-Film Heads, $198.50; Photocells, $14.95; G. E. Exciter Lamps, 98c; Optical Systems, $29.50; Head Amplifiers, $29.60; 'A h. p. Synchronous Motors, $29.50; Turntables with Resynchronizer, $49.50; Samson-Pam 19 Amplifiers, $69.15; Audak Tuned Pickups, $33.95; Standard Audak, $17.95; Wright-DeCoster Horns, $17.64; Giant Exponential Units, $46.35; Constant Faders, $13.90; Jensen Speak- ers, $17.80; Exponential Horns, $48.80. Bargains, Demonstrators, Rebuilt Booth Equipment, Projectors, Arcs, Rectifiers, Lens, etc. Write us your needs. Address Service-On-Sound Corporation, 1600 Broad- way, New York City, New York. TWO PERFECTION LOW INTENSITY LAMPS $225.00. General Electric low intensity generator $175.00. Two Simplex rebuilt double bearing ma- chines like new with Perfection low intensity lamps $850.00. With new Strong Junior low intensity $997.50. One Powers 6B, rebuilt with new Vitadisc turntable, Samson amplifier, two speakers everything complete for sound $375.00, with Powers mazda lamphouse and regulator $450.00. Sound on film heads complete for Powers or Simplex $500.00 Vitadisc turntables complete with pickups and fader $75.00. Samson Pam No. 39 amplifiers $75.00. Large % H. P. Fidelity synchronous motors $50.00. Audak professional pickups $37.50. Exciter lamps $1.25. Mazda regulators $37.50. Half size lenses $25.00. New matched quarter size lenses a pair $19.50. Sure fit parts for Simplex and Powers discount 10%. National Carbons discount 10%. Recifier tubes 15 ampere for Strong or any 30 ampere rectifier $13.50. Da-Lite Screen coating large bucket $3.50. Low intensity mirrors 7 in. $6.00. 8 in. $14.00. Mazda projection globes for any machine discount. Devry sound machine 16mm with films and records $150.00. Write or wire us your needs. Oldest independent theatre supply house in America. You take no chance when you buy from the Western Motion Picture Company, Danville, Illinois. To Lease — Office Space 724-54 SOUTH WABASH BUILDING Northwest Corner of Wabash Ave. and Eighth St, FOR LEASE— EXCEPTIONALLY light and attrac- tive store and second floor units from 1,400 square feet to 5,600 square feet at moderate rentals. Very desirable for film companies, exchanges, supply and equipment dealers. Vault facilities available — if re- •ruired. Four blocks south of Jackson Boulevard. Excellent transportation and good parking facilities. For further information apply PHILIP F. W. PECK 506 South Wabash Avenue Theatres for Sale or Rent FOR SALE— ONLY MODERN THEATRE WITH SOUND in radius of 40 milas; 660 seats; Sunday town, 6,500; Southeastern Nebraska. Address Box 507, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, 111. THEATRE FOR SALE— R. C. A. equipment, 500 aeats, would take partner. Address F. C. Phillips, 1523 North Saginaw St., Flint, Mich. OWNER OF BUILDING WILL LEASE THEA- TRE to responsible party; with all equipment. Two years old. Everything new. 1931 DeForest Sound- on-Film. 650 seats. Address Ritz Theatre, 2323 West Eleventh Ave., Gary Indiana. THEATRE FOR SALE— Wonderful opportunity- real money-maker. Mr. Showman, if you want a real location, better hurry and investigate this. Address Ideal Theatre, Fremont, Michigan. TO RESPONSIBLE PARTY— TWO YEAR OLD MOTION PICTURE HOUSE. South Side of Chicago — 300 seats — -well equipped with sound — reasonable rent. Address Box 516, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, Illinois. FOR SALE — Big bargain, 250 seat theatre, splendid sound, seven day town, no opposition. Other business requires attention. Cash or time. Address Polo The- atre, Polo, Illinois. Positions Wanted W.ba.h 2120 Chicago, Illinois HOUSE MANAGER NOW EMPLOYED DE- SIRES CHANGE, preferably with chain. Present position for 15 months. College graduate, age 23, married, thoroughly experienced in advertising and exploitation. Can take complete charge or open house. Address Box 509, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, 111. ARIZONA— NEW MEXICO EXHIBITORS— A YOUNG MAN, experienced sound projectionist de- sires change — best of reasons — exceptional references willing to work full or part time. Address E. F. Stahl, c/o the Kaufman theatre, Montpelier, O. EXPERIENCED OPERATOR— WESTERN ELEC- TRIC AND OTHER Sound equipments. Age 28, references. Go anywhere. Address Herbert Moore, 415 Seventh Ave., Flint, Michigan. YOUNG MAN WISHES POSITION AS MOTION PICTURE OPERATOR. Will go anywhere as long as it is work. Address Box 515, Exhibitors Herald- World. 407 S. Dearborn St.. Chicago, Illinois. ATTENTION, THEATRE OWNERS Specially trained managers, theatre advertising men, theatre service men, available for employment at short notice. No service charges. Address Theatre Manager! In- stitute, 325 Washington St, Elmira, New York. $ A THOROUGH THEATRE MAN DESIRES con- nection with independent or chain. Manager for 3 years. Competent live wire and willing. Age 25, married. Address R. V. McGinnis, Walnut Ridge, Arkansas. PROJECTIONIST 5 YEARS — EXPERIENCED ON WESTERN ELECTRIC and other sound equip- ments. State salary. Go anywhere. References. Address Wayne Smith, 4363 Lockwood St., Los An- geles, California. WANT JOB AS MANAGER OF THEATRE. Any- where. 20 years' experience, as Manager of Movie Theatre, Vaudeville, Booking Film and Cameraman. Address Box 514, Exhibitors Herald- World, 407 S. Dearborn, St., Chicago, Illinois. Help Wanted WANTED — Experienced small town theatre man- ager with dynamic personality and ability to combat a competitive situation. Must be a go-getter. Proven record as to results necessary for consideration. Write or phone C. W. Nebel, Community Theatres, Inc., 530 Wisconsin Avenue, Milwaukee, Wisconsin. LIVE DISTRICT REPRESENATIVE WANTED — One familiar with theatre trade preferred, though unnecessary. Unlimited financial possibilities. Ad- dress Hammill Co., Box 524, Birmingham, Alabama. Equipment for Sale MOVIEPHONE TALKING PICTURE EQUIP- MENT FOR SALE. Two machines including two stage amplifying horns and one booth horn set up for Powers 6A and Simplex Machines. Sale on account expired lease. Price complete, $450. Address C. O. Littlefield, Whitman, Mass. BARGAINS IN NEW AND USED EQUIPMENT. Disc talking equipment, double channel amplification special synchronous motor drives, cheap for quick sale. Lenses, reels, film cabinets, screens, at big discount. Used Powers and Simplex projectors. 3 unit ticket register, Butterkist Popcorn machines. Proportional Movietone apertures cheap. Write your needs. Can save you money. Address Box 511, Ex- hibitors Herald-World, 407 S. Dearborn St., Chicago. 111. ADDITIONAL CLASSIFIED ADVERTISING ON FOLLOWING PAGE October 25, 1930 EXHIBITORS HERALD-WORLD 65 FOR SALE — R C A Sound System for theatre up to 1,000 seats. Two Powers 6B machines changed for RCA sound head. Two Strong Arc lamps. Su- preme Cooling system. Chairs, etc. Address Masonic Theatre, Elizabethtown, Kentucky. FOR SALE— Very attractive (Strand) electric sign, IS ft. by 2 ft, complete with flasher, travelling bor- der. Address Strand Theatre, Platteville, Wisconsin. FOR SALE — Complete Voisophone (Disc) talking equipment used one year, also two new giant Racon horns. Address Calumet Theatre, Calumet, Michigan. BIG BARGAINS — Re-built Simplex Motor Driven Machines with type "S" Lamp Houses with late type tat belt friction drive speed controls, $300.00 each. Re-built Powers 6 B Motor Driven Machine, $235.00 each. Re-built Powers 6 A, $115.00 each. Deluxe Motiograph machine, $225.00 each. Big stock of re- built exhaust and oscillating fans for DC and AC current. Generators, all makes, ticket selling ma- chines, film containers, etc. All at bargain prices for immediate shipment. Write for bargain list. Illinois Theatre Equipment Co., 1150 South Machigan Ave., Chicago, Illinois. FOR SALE — 2 Powers 6A Machines, Mazda equipped, $100 each; 225 Veneer Seats, $100; New Phototone, 100 records, $175; sell separately or take all with wiring, decorative lamps, etc., $400. Every- thing in good shape. Address D. B. Dyer, Grover, Colorado. PACENT DISC MACHINES COMPLETE OR PARTS — Will sell cheap. Address Community Thea- tres, Inc., 530 Wisconsin Ave., Milwaukee, Wise. THEATRE EQUIPMENT, new and used. Opera chairs, projectors, screens, generators, rectifiers, re- fecting arc lamps, etc Write for bargain list and catalog. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. FOR SALE — Reflector Arc Lamps and accessories, also guaranteed rebuilt Powers 6-A and 6-B and Sim- plex Heads. Best prices. Write Joseph Spratler, 12-14 E. Ninth Street, Chicago, Illinois. FOR SALE— AT A BARGAIN— Two Silver-Mar- shall 690 Amplifiers. One Peerless and one Silver- Marshall Speaker. One Wright-DeCoster 107 Speaker. One Wright-DeCoster 7 Directional Horn. Two Audak Professional Pickups. Two Erla Pickups. Two Moviephone Turntables with drives. Two 1054- inch Magnavox Speakers. 1000 feet of 54 -inch West- Felt. 300 veneered seats. Write or wire L. E. Palmer, Postville, la. FOR SALE— ONE MOVIEPHONE OUTFIT con- sisting of one fader box, one 690 S. M. amplifier, one Wright-DeCoster 107 with Wright-DeCoster Direc- tional Horn No. 9, two Audak Professional Pickups, two Erla Pickups, two turntables with drives, one 10}4-inch cone Magnavox speaker and one booth speaker. First offer of $400.00 takes it. Address L. E. Palmer, Postville, Iowa. USED EQUIPMENT FOR SALE— Double faced theatre sign; name "Orpheum," about 17 feet high with border chaser complete with hangings cheap. Make us an offer. Address Community Theatre, Inc., 530 Wisconsin Ave., Milwaukee, Wisconsin. Duplicating Machines SPEEDY DUPLICATOR PRINTS Heralds, Win- dow Cards, Programs instantly. Replaces all rubber stamps, complete $12.50. Sent on trial. Address Pekas Duplicator Co., Lesterville, South Dakota. Equipment Wanted WANTED TO BUY— At beat caah prices, Simplex Projector! — Mechanism or complete machines. Ad- dress Joe Spratler, 12-14 East Ninth St., Chicago, Illinois. WANTED — Peerless or Simplex projectors, also Strong reflector arc lamps. State price, condition and number of machines. Will pay cash, or one- third down and balance C.O.D. Address Box 337 Exhibitors Herald-World, 407 S. Dearborn Street, Chicago, Illinois. HIGHEST PRICES paid for used opera chairs, projection machines, etc. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. WANTED TO BUY— Used Cutawl machine. Cole- man Theatre, Miami, Oklahoma. WANTED — Simplex projectors and motor generator set. Address Essaness Theatre, Rushville, Nebraska. WANTED — 2 late model Simplex machines in good condition. Give best proposition for, cash. Address Auditorium Theatre, Carthage, Indiana. Chairs for Sale FOR SALE— 1000 Upholstered Squab Seats, Panel Backs covered in imitation Spanish Leather, $2.00 each; 500 Upholstered Chairs with Squab Seats, cov- ered with imitation Spanish Leather, Veneer backs, $1.80, each; 1500 Used 5-ply Veneer Chairs, $0.90 each. Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. 1500 High Grade Heywood-Wakefield Spring Con- structed Chairs covered in imitation Spanish Leather; 500 Andrews Spring Constructed Panel Back Chairs in imitation Spanish Leather; reasonable prices. Illi- nois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. OPERA CHAIRS, seats and backs for all makes, five ply, at prices that save you money. Jobs in new and used chairs. Address Redington Company, Scranton, Penna. BIG BARGAIN in used Opera Chairs, 600 up- holstered, 800 veneer. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. 500 3 and 5 ply chairs, extra bottoms. $1 each. Address E. Van Hyning, Iola, Kan. Chairs Wanted WANTED TO BUY— 1,000 FOLDING CHAIRS. Good condition. Address The Amphitheatre, 1206 E. Superior St., Duluth, Minnesota. WANTED— Four hundred slightly used spring cushion, leather bottom veneer back chairs. Address Princess Theatre, Eureka, Kansas. Managers' Schools WANTED THEATRE EMPLOYES to learn mod- ern theatre management and theatre advertising. The Institute's training leads to better positions. Writs for particulars. Address Theatre Managers Institute, 325 Washington St. Elmira, N. Y. Projector Repairing BEST SHOP for repairing projection machine*. Prompt service, reasonable prices. Address Movis Supply Co., 844 Wabash Ave., Chicago, Illinois. SKILLED MECHANICS, specialized tools, and a shop equipped for but one purpose can offer you nothing but the best in repair work. That is what 1 have, and I can offer you the best in the overhauling of your motion picture machinery equipment. One of the oldest repair men in the territory, and serving some of the largest houses. Relief equipment fur- nished free. For results bring your work to Joseph Spratler, 12-14 E. Ninth St., Chicago, Illinois. Printing THEATRE ADVERTISING— 1,000 3x8 Dodgers, $1.00 prepaid; 100 11x14 Window Cards, $2.10, post- age extra. Cash only. Address King Shoprint, Warren, Illinois. Your Classified Ad Will Do the Work Exhibitors Herald- World has helped hundreds of Theatre owners in solving many a problem. The classified advertising department has placed organists all over the country, has helped in obtaining equipment, in selling equipment, and in solving many another problem that seemed difficult. The rates are but 10c per word payable with order, 10% discount if run for 3 insertions. See this week's classified pages. Maybe you are in need of something that is being advertised this week. The cost is small, the results are great. 66 EXHIBITORS HERALD-WORLD October 25, 1930 Three notables, representing three phases of the industries, (the theatre, the actor and the distributor) join hands in Chicago. Beginning at the left we have Jack Hess, Western Director of Publicity and Exploitation for R K O houses ; Ivan Lebedeff, Radio Pictures star, who, incidentally, has just returned from a month's vacation in Europe, and Bill Brumberg, manager of the RKO exchange in Chicago w CHICAGO PERSONALITIES By JEM LITTLE USING Chicago as a background or locale for pictures is becoming quite a common practice, from all appearances, and "on location" is getting to be a rather familiar term here. The youngest, big city in the world, used for an atmosphere of real city life, and incidentally, a type of city that has no double. Perhaps it's the rare combination in a cosmopolitan center like thi9 the combination of leisure and rush, that makes it ideal for this purpose, and sometimes we wonder why more of them are not filmed here. \17HICH all leads up to the fact that as that as yet the film for which the Chicago scenes were being made has received no title. * * * Ken Leach, who we could swear we met just the other day, writes to say that he is now located in Seattle, where he has opened up an office for the General Talking Pic- tures Corporation, which handles the De Forest sound equipment. The territories of Oregon, Washington, Montana and North- ern Idaho will be taken care of, in regard to sales and service from this office, which rHICH all leads up to the fact that as George Hill, director for Metro-Gold- wyn-Mayer, left Chicago for home ports, tak- ing with him the company which has been working with him here for the past fortnight or so, in comes Sidney Lanfield, director for Fox, with his company, planning to spend five or six days in this big boisterous city, filming sequences of the serial which recently closed in the Daily News, "Three Girls Lost." The Chicago scenes are to be used as a back- ground throughout the picture, we under- stand. As for the work of George Hill, it seems has installed a staff of engineers to make this new project the last word in service. We might add (in a very «oft whisper) that if Ken has got anything to do with the state of affairs, that there doesn't seem to be anything for them to do but prosper, so (without any whispers) the very best wishes for luck from all your Chicago friends, Ken. * * * The Theatre Development Corporation, located at 910 South Michigan avenue, of which A. G. Spencer is president and A. Freeman, vice president, has recently been formed to take care of what is felt to be a need in the industry. This company is organized to supervise and handle the gen- eral management of theatres and is also engaged in the financing of theatre proj- ects, as well as the leasing, buying and sell- ing of theatres. In addition to this, the company engages in the contracting for in- terior and exterior decorations, offering architectural service, and is, generally speaking, fully equipped to do anything in the developing line. * * * Murray Bradshaw, manager of the Tivoli theatre in Downers Grove, 111., and who re- cently suffered a nervous breakdown, is, we are happy to announce, once more back at his desk. * * * Those few who were privileged to see the sound version of "The Birth of a Nation" are all enthused about it. During the past week, a print came through Chicago on the way to New York, and stopped off here long enough to be shown, and then it was on its way again. From the reports, David Wark Griffith has enhanced the picture in every way by the insertion of sound. Metro-Goldwyn-Mayer is ready to move at last. We say that because we have been en- deavoring to ascertain as to the exact date for some time, and, by the time you receive this book, the M G M exchange will be lo- cated at its new home, which has been ap- pointed to the king's taste. In fact, you would hardly know the old Paramount headquarters, except that the building front is practically the same. The only change is "Metro-Gold- wyn-Mayer" in large green letters over the entrance. * * * Ted Levy, sales representative for the Filmack company, left last Thursday for New York, on a combined business and pleasure trip. He told us he was planning to drive, and we don't believe he could have picked out a more beautiful time of year to under- take such a trip. Just imagine driving through the multi-colored Adirondacks with crisp, clean air whistling all around. L. C. McHenry, well known state-right operator of Atlanta, Georgia, has just closed a deal with Al Dezell of Road Show Pictures, to handle "The Primrose Path" in Alabama, North and South Carolina, Mississippi and Florida. McHenry's initial run in his terri- tory opens at the Ideal theatre, Winston Salem, N. C, where the picture, which fea- tures Helen Foster, has been booked for an indefinite run. * * * Back on the old stamping grounds again is J. Feldman, who is once more signing them up as a member of the Universal sales force, handling country assignments. It will_ be re- membered that he was connected with the Chicago branch of Universal a few years ago, and that during the interim he has been en- gaged in St. Louis. * * * "East Is West" is doing what is sometimes known as a "whale of a business" at the Woods theatre, we understand, such a busi- ness, in fact, that the picture is already scheduled to play the Palace the week of October 25. Incidentallv. it is the last picture to play the Woods theatre as an R K O house. ; THE SHORTEST— AND SUREST— DISTANCE BETWEEN TWO POINTS The Seller Classified Advertising Section of Exhibitors Herald-World The Buyer The Proof: In a single issue the HERALD'WORLD carries EIGHT TIMES as many Classified Ads as the COMBIHED WEEKLY TOTAL in the three other national motion picture trade publications, including SIX ISSUES of each of the daily papers. That's why is the EXHIBITORS HERALD-WORLD RECOGNIZED NATIONAL CLASSIFIED ADVERTISING MEDIUM Produced By Audio-Cinema, Inc. Recorded By Western Electric System EDUCATIONAL FILM EXCHANGES, Inc., E. W. MAMMONS, Presides Member, Motion Picture Producers and Distributors of America. Inc., Will H. Hays, President ^ & 1 EXH IBITORS HERALD WO R LD Fall Buyers Number 4 The Way To The Box Office Is Flooded With Li3ht Profits are directly traceable to light and the successful showman uses stage and audi- torium lighting to reap the bigger profits from a satisfied public. Most of them use the® Major System of Lighting Control* because it is the most practical and flexible. &rank <2{dam Send for details and booklet Foul Air Defames The Finest Theatre -\yf'.---\ if- • ■/>; MBlOTHING so quickly gives people the wrong impression, when 1^1 entering a beautiful theatre, as to be greeted by foul, ill- smelling stale air. This evil condition is entirely corrected in any theatre by Healthful Kooler- Aire, the complete cooling and air conditioning system. It changes the air en- tirely every four minutes, or oftener, as required. The fresh, incoming air is cooled and washed free of soot and dust. Then it is circulated — slowly, steadily, QUIETLY to every part of the house. In winter, Kooler-Aire keeps in motion and redistributes hot air above radi- ators and other areas where excessive heat collects, thus saving considerable fuel and increasing patrons' comfort. Costs less to buy and operate. Our liberal financing plan puts Kooler- Aire profitably within the reach of every theatre. Take advantage of it this season. Put in the proved system that has made good for Paramount- Publix, Warner Brothers, Fox, R-K-O and other circuits and independents from coast to coast. May we send this book? Write today. KOOLER-AIRE ENGINEERING CORP. 1915 PARAMOUNT BUILDING NEW YORK, N. Y. B. F. SHEARER CO., West Coast Representatives SEATTLE PORTLAND LOS ANGELES October 25, 1930 Exhibitors Herald-World A MESSAGE TO THEATRE MANAGERS FROM THE UNITED STATES GYPSUM COMPANY Cape Playhouse Cinema, Dennis, Mass. Rogers & Poor, Architects. Competent Counsel on Your Problems in Theatre Acoustics THAT poor acoustical conditions can greatly affect box office receipts has been completely demonstrated since the advent of talking pictures. In fact, the problem has been so acute that many makeshift and unscientific methods of acoustical correction have pre- sented themselves to theatre managers. The results have often been disappointing. The acoustical correction of an auditorium or theatre is a problem requiring a scientific understanding of acoustics and sound control. As no two problems are identical, each case requires a separate diagnosis and prescription. The subject is important to you and deserves the most competent and trust- worthy counsel you can secure. T " fO In order that you may have V.'0^-* impartial counsel and advice on any problem in sound control, the United States Gypsum Com- pany maintains a complete acou- stical service. There is available to you without charge or obli- gation the services of highly- trained experts who will make an analysis of the sound condi- tions in your theatre and tell you how they may be satisfactorily corrected. In most cases it is found that the simple application of Acoustone, the USG acoustical tile, will secure the desired results. Some con- ditions call for a more extensive treatment with the USG System of Sound Insulation. The many designs, patterns and color combinations which may be obtained ■with Acoustone make its use highly desirable in connection with any type of masonry, as well as other interiors. we will furnish the materials, supervise their installation and assume responsibility for results. Light in weight, fireproof, easily applied, requiring no re- decoration, possessing a beauti- ful texture which resembles Travertine stone and applicable in a great variety of attractive designs and colors, Acoustone is especially well suited for theatres. It will cost you nothing to have one of our engineers give you his advice for improv- ing the hearing conditions in your theatre. There will be no obligation. Address the United States Gypsum Company, Dept. 59N, Whichever method is prescribed and accepted, 300 West Adams Street, Chicago, Illinois. ACOUSTONE mm Better Theatres Section October 25, 1930 istM I C^lfj^n ARE YOUR BOX-OFFICE FIGURES h"^|3 4|~5 6 7 8 9 1 2"3 4"5 6 7 8 9 12345 6789 12345 6789 1 2345 6789 12345 6789 12345 6789 12345 6789 AUTOMATIC GOLD SEAL REGISTERS J SIMPLEX TICKET REGISTERS ■:•-' "' ;.- :'■ ,. •■..;: v umbled figures or orderly figures — quick, accurate balance every night, or two or three nights a week wasted checking over ticket numbers — which do you have? GENERAL TICKET REGISTERS make your figures orderly. With GENERAL TICKET REGISTERS your cash- ier gives all her time and attention to making change; selling tickets is reduced to pressing one key. There is nothing to distract her; she can handle Saturday night as easily as Monday afternoon. A GENERAL TICKET REGISTER will pay for itself in one season by preventing error losses — to say nothing of the additional protection it will afford. J. C. ENSLEN, General Sales Manager GENERAL REGISTER CORPORATION Paramount Building Chicago Office New York, N. Y. -AUTOMATIC SIMPLEX REGISTER CORPORATION 1018 South Wabash Avenue SERVICE IN ALL KEY CITIES October 25, 1930 Exhibitors Herald-World The GOLDEN GATE THEATRE San Francisco, California Here Acousti-Celotex applied to walls and ceilings prevents distorting echoes. The true tones travel clear and distinct to the limits of the auditorium. A sk the business managers . . . they know it pays IN numerous theatres wired for sound Acousti-Celotex has corrected conditions that destroyed the pleasure of audiences. Now enthusiastic patrons return in ever- increasing crowds . . . definitely place these progressive houses on a highly profitable basis. Acousti-Celotex, properly installed, posi- tively assures splendid hearing conditions for sound pictures —and promptly pays for itself at the box-office. The Golden Gate Theatre, of San Francisco is one of the long list of theatres that have proved it pays to protect the pleasure of every patron — with Acousti-Celotex. This definite assurance of success: Study of your theatre — Each theatre requires individual treatment. The Acoustical Engi- neers of The Celotex Company will calculate the exact footage of Acousti-Celotex re- quired and the proper places for its applica- tion in order to insure the results you are after. The accuracy of their recommenda- tions has been checked and proved in thousands of actual installations. Quick, easy installation — Acousti-Celotex can be fastened directly over your present walls or ceilings. It comes in single, finished tiles quickly and easily applied in new or old buildings. Decorative adaptability — Acousti-Celotex harmonizes with almost any architectural or decorative scheme ... so that Th the beauty of your theatre is increased by the acoustical treatment. (Roe. U. S. Pat. Off. ) is tbe trademark of and indicates manufacture by The Celotex Company Chicago. Illinois Permanent and "fool-proof"' — Acousti- Celotex can be painted and repainted, even using lead and oil paints, without impair- ing its effectiveness. The treatment is permanent. Tested in many fields — Architects and builders have used Acousti-Celotex for years in all types of buildings . . . have proved beyond question that it provides "better hearing." THE CELOTEX COMPANY 919 North Michigan Avenue, Chicago, Illinois In Canada: Alexander Murray & Company, Ltd., Montreal Sales distributors throughout d c the World Acousti-Celotex is sold and installed by approved Acousti-Celotex contractors Acousti - Celotex FOR LESS NOISE-BETTER HEARING Submit your problems to the Acoustical Engineers of The Celotex Company for analysis and recommendation . . . without charge or further obligation. \ THE CELOTEX COMPANY ; 919 North Michigan Ave., Chicago, 111. t E H W-9-26-S0 | Gentlemen: Please send me further : Acousti-Celotex in the presentation of information on sound pictures. the value of Name ! City Better Theatres Section October 25, 1930 ese a h VU 0Ut j 1 Will I get regular service by thoroughly trained engineers to maintain high quality and prevent costly break-downs? • • • A Has the company enough installations to support an efficient nation-wide service organi- zation for the 10 year life of the contract? • • • 3 Has the equipment a proved performance rec- ord of less than one interruption per thousand shows in several thou- sand theatres? 4 "Will a real stoch of spare parts be available nearby and a service engineer on call for im- mediate emergency service during all theatre hours9 O Will the patrons of mg theatre be satisfied that the quality of reproduction is the best and equal to that in deluxe theatres? • • • O Will I get engineering Supervision of my installation equal to that in deluxe theatres? • • • 7 Has equipment been de- signed to reproduce the high quality recording of the best pictures ? • • • O Has the compang the resources to carry on a large program of research and development to assure constant improvement in recording and reproducing and pro- vide mechanical and electrical de- vices for future developments in the amusement field? 1 October 25, 1930 Exhibitors Herald-World i 7-7 " ? uour new souna eat 't/t earn, © Wiii my contract protect me by immediate free replacements in case of fire? 10 Has the company the Stability to adequately protect me on all patents? II Has the company a uni- form policy and contract for every exhibitor? 12 Will I have acoustical enyineeriny assistance to correct structural and other acoustical de- fects? a? 13 Will / yet advertisiny accessories to cash in on a manufacturer's name popularized by national advertising? • • • -"'< 14 Will I be able to arranye easy terms so I can pay out of box-office receipts stimulated by quality performance? • • • 15 Will my equipment be an investment paying dividends over a period of 10 years — or will I — like 2,000 other exhibitors — soon have to replace it to meet the com- petition of better quality? WestertA SOU S D 'lectric SYSTEM Northern Electric in Canada Distributed by Electrical Research Products tttc, 250 W. 57th Street, New York BETTER THEATRES CHARLES B. O'NEILL Advertising Manager Section of RAYMOND GALLO Eastern Representative Exhibitors Herald-World ur\ Better Theatres Section, devoted to the design, construc- tion, equipment of theatres, appears every fourth issue Editorial and Advertising Offices Better Theatres Section Exhibitors Herald-World CHICAGO 407 So. Dearborn St. Telephone Harrison 0036. Cable Address: Quigpubco Edwin S. Clifford, General Manager Ernest A. Rovelstad, Managing Editor George Schutz, Associate Editor Charles B. O'Neill, Advertising Manager George Clifford, Business Manager NEW YORK 565 Fifth Ave. Telephone Wick- ersham 2366-2367 Raymond Gallo Eastern Representative HOLLYWOOD 1605 North Cahuenga St. Tele- phone Gladstone 2118-2119 Douglas Hodges West Coast Representative LONDON The Bioscope, Faraday House, 8-10 Charing Cross Rd., W. C. 2 The successful theatre today is the one that pays strict attention to its physical features. Cinema pa- trons demand more than pictures. They must be given every degree of comfort, convenience and atmos- phere. To the enterprising exhibitor the Better Theatres Section of Exhib- itors Herald-World presents numer- ous ideas and suggestions for in- creasing profit through better public service and management. Subscription Rates of Exhibitors Herald-World United States and its possessions, Canada and all countries of the Americas — $3.00 per year Great Britain and its colonies — £1 per year Other foreign countries — $5.00 per year Single copies, 25 cents Advertising rate cards and Audit Bureau of Circulation statements furnished upon application. IN THIS SECTION Vol. 101, No. 4 GENERAL FEATURES October 25, 1930 The Modern Use of Light in the Theatre : By C. M. Cutler 21 The Lowering of Theatre Building Costs : By Morris M. Wilcox 23 The Modern Motif in Fantastic Mood : By Tom Hacker 24 Recent Creations in Theatre Design : Pictorial _ ..Insert The Unconventional Punch and Judy : By Nick John Matsoukas 35 Copyrighted Radio Music in the Theatre : By Leo T. Parker 41 The Final Link in London's Chain of Astoria Cinemas: By W. H. Mooring - — — 42 A Group of Designs for Organ Screens : Sketches... 45 DEPARTMENTS Sound in the Theatre (51) How to Buy Acoustical Correction : By R. L. Lindahl... 51 New in the World of Sound : Equipment News and Comment 55 Action and Types of Photoelectric Cells 56 Causes of Ground Noises and Their Remedy 57 Better Projection (117) Projection at the Pantages, and Other Articles : By F. H. Richard- son _ _ _.__ 117 Planning the Theatre (127) SPECIAL DEPARTMENTS The Equipment Index _ 60 Who's Who ...104 Theatre Supply Dealers .:.. ....121 Theatre Architects ...124 MISCELLANEOUS Notes on Writers and Subjects in This Issue... . 19 Editorially _ __ __ 26 Notes on Theatre Equipment Affairs : Equipment News and Com- ment _ 102 The Market for American Motion Picture Equipment in the Far East ......129 Theatre Projects ___ _ _ 131 New Inventions _ 132 Cross Index to Better Theatres— __ 133 Index to Advertisers _ 136 [The Better Theatres Section of Exhibitors Herald-JT orld assumes no responsibility for the return of unsolicited manuscripts. So manuscripts are returned unless authors so request] m October 25, 1930 Exhibitors Herald-World MORE independent exhibitors have installed DeForest PHONOFILM than any other sound-on-film equipment on the market. The Hollywood Junior Two Year Plan f\ mmW cr\ with two years to pay will put a Holly- . 1/ wood Jr. DeForest Phonofilm into any thea- V^ ¥ Weekly ... ,,««« . tre with a seating capacity of 1,000 or less. One Year Plan With $345.00 on application, $517.50 on installation and the balance paid weekly in sums of $49.76, you can pay for this machine in 52 weeks. The Hollywood Standard Two Year Plan with two years to pay will put a Holly- wood Standard Phonofilm into any thea- Weekly tre seating over 1,000. 47 50 One Year Plan With $445.00 on application, $667.50 on installation, and the balance paid $64.18 weekly, you can complete payments in 52 weeks for this equipment. The public today is sound conscious. Talkies have lost their nov- elty. The public today demands Perfect Sound. The DeForest Phonofilm brings to you and to your patrons the best that has been developed in the many years of scientific re- search in the new field. The apparatus is so sturdily and perfectly constructed that it elim- inates the need of regular weekly servicing, and with it the elim- ination of the excessive charges therefor. Neither does the DeForest Phonofilm installation involve any carrying charges, installation charaes or interest charges. DeForest Phonofilm gives you the strongest patent protection that any manufacturer can give you. This matter is of the greatest importance to your present holdings/ DeForest Phonofilm gives you the best sound available. Ask any exhibitor who is now using the Phonofilm equipment. HONOFILM A Product of General Talking Pictures Corporation 218 West 42nd Street 27 Branch Offices: ALBANY, N. Y. 1046 Broadway BOSTON, MASS. 250 Stuart Street CHARLOTTE, N. C. 218 W. 4th Street CHICAGO, ILL. 810 So. Wabash Ave. CINCINNATI, OHIO Sinton Hotel DALLAS, TEXAS 304'/2 So. Harwood St. DENVER, COLO. 2075 Broadway DES MOINES, IA. 428 Iowa Bldg. DETROIT, MICH. 15552 Baylis Avenue INDIANAPOLIS, IND. 402 N. Illinois St. KANSAS CITY, MO. 1717 Wyandotte St. LOS ANGELES; CALIF. 1914 E. Vermont St. MEMPHIS, TENN. 103 So. 2nd St. MINNEAPOLIS, MINN. Nicollett Hotel OKLAHOMA CITY, OKLA. 1004 E. 18th Street PITTSBURGH, PA. Plaza Bldg., 535 5th Ave. New York City PHILADELPHIA, PA. Liberty Trust Bldg., Rm. 605, Broad & Arch Sts. SALT LAKE CITY, UTAH 252 E. 1st St. S. SAN FRANCISCO, CALIF. 291 Golden Gate Ave. SEATTLE, WASH. 106 Denny Way WASHINGTON, D. C.. National Press Club Bldg., Room 996, Nth & F Sts., N.W. 10 Better Theatres Section October 25, 1930 When it COMES TO THEATRE CARPETS YOU CAN'T EXPECT TO KNOW how the depth of pile in your carpet affects the acoustics of your theatre. You can't expect to know just how the spoken or reproduced voice is clarified or muffled by the carpeting you choose for your floors. YOU CAN'T EXPECT TO KNOW how to key your carpet to the architectural design and the decorative scheme of your theatre. This calls for special knowledge of periodism, color, design . . . highly involved subjects which take years of study to master. yOU CAN'T EXPECT TO KNOW which floor covering will give you the longest wear. You'd have to know what raw materials went into the fabrics and how they were dyed and loomed. How can you spare the time to delve into all these things ? 9 * yOU CAN'T EXPECT TO KNOW what prices to pay. You don't want to pay more than you have to. You want the best fabrics for your purpose, at the lowest possible price. And you expect them to be sturdy and fresh looking for a long time. BUT YOU CAN KNOW your Bigelow-Sanford dealer filliH ( (name on request). Take all of your problems to him. ^ ' He'll solve them. He'll help you find the right rugs m and carpets for your theatre ... at the right prices. BIGELOW-SANFORD Rugs and Carpets Made by Bigelow-Sanford Carpet Co. Inc., Weavers since 1825. Mills at Thompsonville, Conn.; Amsterdam, N. Y.; Clinton, Mass. Main Sales Office : 385 Madison Ave., New York. Sales Offices: Boston • Philadelphia ■ Pittsburgh Atlanta ■ Dallas ■ St. Louis ■ Chicago ■ Detroit • Minneapolis ■ Denver • Los Angeles • San Francisco • Seartle October 25, 1930 Exhibitors Herald-World 11 I N S U L I T E ACOUSTILE FOR BETTER SOUND REPRODUCTION What did h e say ? F it is necessary for your patrons to strain their ears to hear and understand the "Sound Pictures" you are showing — you're losing profitable business. The public, today, is giving its patronage to the theatre with correct acoustics and better sound re- production. The use of Insulite Acoustile is a simple and eco- nomical method of correcting acoustics and con- trolling excess sound energy, thus eliminating dis- torting reverberations, echoes and "dead spots", and assuring true sound reproduction. Insulite Acoustile has a more uniform sound ab- sorbent coefficient over the entire frequency range than any other material. This uniform efficiency means that in the theatre equipped with Insulite Acoustile, the true tones of voices or instruments will travel clear and distinct to the farthest seats. Insulite Acoustile will also improve the appearance of your theatre. Us natural cream color and pleasing texture can be beautifully decorated to blend with any color scheme. The tile-like units are made in various sizes and can be arranged in patterns to har- monize with any type of architecture. Remember — it is not necessary to remodel your building. Insulite Acoustile can be easily and quickly applied to the existing surface. USE THIS ENGINEERING SERVICE If you have an acoustical problem in your theatre, let the In- sulite Engineers assist you. This staff of acoustical experts will gladly analyze your trouble and you may be sure that their recommendations will be the simplest and most economical method for securing better sound reproduction in your theatre. There's no charge for this service and you are under no obligation. JUST MAIL THIS COUPON THE INSULITE CO. {A Backus-Brooks Industry) 1200 Builders Exchange, Dept. 50J Minneapolis, Minnesota OFFICES IN ALL PRINCIPAL CITIES Please send me additional information on the value of Insulite Acoustile for the treatment of Theatres showing sound pictures, also a sample. Na Address . | City. State . INSULITE ACOUSTILE 12 Better Theatres Section October 25, 1930 dont handicap it by SPojSr Ventilation mARVEST time is at hand for exhibitors! There's nothing like crisp, cool evenings to bring out the crowds! As your attendance gets bigger each week, so does the vital need for ventilation increase in importance. Settle the question once and for all, by using Arctic Nu-Air, the powerful, low cost cooling and ventilating system. It has made good in more than 4,000 theatres, including Paramount-Publix, War- ner Bros., R-K-Oand other leading circuits. This equipment keeps the air sweet and fresh. It ejects all foul air, excessive humidity and bad, unpleasant odors that give any theatre a black eye. Quiet, low cost operation. Remote Hydraulic Control. Unlimited speed range. No expert attention required. "Silent as the Sphinx/' No noise, roar or rattle. Write for the Arctic Nu-Air book on theatre cooling and ventilation. ARCTIC NU-AIR CORPORATION 2105 KENNEDY ST. N. E. «^> MINNEAPOLIS, MINN B. F. SHEARER CO., Pacific Coast Distributors SEATTLE PORTLAND LOS ANGELES Silent as the Sphinx // October 25, 1930 Exhibitors Herald-World 13 fl The American Public Has Spent More Money This Year for Amusement Than Ever Before If it's a contest in your locality as to how this amusement fund is being divided — there is only one ultimate answer — "He who serves best profits most" To serve best you need the TRANSVERTER It is essential to good Projection. It improves projection as it reduces expense in current, in repairs, in the Projection- ist's work. Why not get the facts. Write us. Let us show you just what the TRANSVERTER and its kindred equipment will do to make your Theatre more popular in your community. Canadian Distributors, Perkins Electric, Ltd. THE HERTNER ELECTRIC COMPANY 12700 Elmwood Ave. 14 Better Theatres Section October 25, 19S0 Lobby of the Tower The- ater of the Fox chain, Milwaukee, Wisconsin. I is among the finest neigh borhood theaters in the country. C-H Dimmers are used. in ng fj^JSjg; Hi Bj^Vfl [E \ Dimmers Their Proper Place In the Picture C-H "Simplicity" Dimmer Plates are supplied by leading sivitchboard manu- facturers with the board they install. Fig. 1 shows the front of a typical board. Fig. 2 the rear view showing C-H Dimmer plates and Fig. 3 a single plate. Dimmer plates are the heart of any lighting con- trol board. Make sure the C-H trade- mark is on your plates for long life, smooth lighting control and low main- tenance. DIMMER plates — hidden as they are behind the switchboard — too often fail to receive the proper amount of attention when lighting equipment is selected. The board which throws lights into full bril- liance for a burst of color must also be able to wipe them quickly, smoothly " into "black out." This is the test of the dimmer plates behind the switch- board. Cutler-Hammer "Simplicity" Dim- mers were providing flickerless light control in leading show houses over a quarter of a century ago. Their supe- rior construction, their freedom from burnouts and other dimmer faults have made C-H Dimmers the choice of theater owners ever since. Constant improvement in C-H dimmer design has kept pace with modern electrical requirements. Today the mark of Cutler-Hammer on the dimmer plates behind the switchboard assures careful showmen that their lighting control is correct as well as modern. Long experience in theatrical light- ing problems, improved dimmer plate design and construction — these are the advantages which Cutler-Hammer offers you when you specify C-H Dim- mers. They can be had on any board you install . . . and be enlarged with the growth of your requirements. Your architect or electrician can tell you more about C-H "Simplicity" Dimmers. Ask for the C-H Booklet "Illumination Control for Modern Theaters." It shows many typical C-H Dimmer installations in leading theaters through- out the country. CUTLER-HAMMER, Inc. Pioneer Manufacturers of Electric Control Apparatus 1254 St. Paul Avenue MILWAUKEE WISCONSIN CUTLER HAMMER (•Perfect Illumination Cornrol for the Modern Theater October 25, 1930 Exhibitors Herald-World 15 DROP a HALF DOLLAR f^ Kl A r* A ddct anc' y°u" see w^y \Jiy /\ \w/\Kl L I carpet solves your acoustical problem DROP a half dollar on a bare floor and it rings like a bell. Drop it on a carpet and it hardly makes a sound. Carpet sops up sound as a sponge sops up water. This is why you need carpet in your theatre. But any kind of carpet won't improve the acoustics of your theatre because no two theatres are exactly alike. Some have balconies. Others do not. Some have narrow aisles. Others, wide aisles. The many factors that must be taken into consideration when picking out car- pet are listed in the simple form at the right. All you have to do is fill in the answers and we'll recommend the kind of carpet that will make your theatre acoustically correct. Send for the form by mailing coupon below. We are particularly well equipped to give you this service because we make a range of carpets wide enough to sat- isfy the most modest house as well as the most luxurious and because of our experience with such theatres as the Publix, Warner Bros, and Fox chains. W. & J. Sloane, 577 Fifth Avenue, New York, sole selling agents. A ^cflCAL DATA ¥OUM tHEATRE CARPETS R-e»r , , ■ i C*'P of l»s,in§! sing J c4u A« Or>sl t0tns» , ,s ceiling 5<" „„me1ir*j if »oy ' ' nf sea phoUtcr* . m dsea Up . ,„, anv S£ If sot state • arcaj .. Agc" CritW \\ei or comxmpWtcd) i,,St««-! rioW . of » man>' >«"*" >havc ■ 1 ;di* istot biUiccs troi'i met i;iiiioUulst,nanonsuchaSventi\atlngsvs_ l8; OnoPP' os'tc; , diW statOTg sta^ ope- rtdic .'(Check ^ *"**? .FircrroofQ Se«W" l9 Als° otches^2 frame \_J 3d?Q 0thcrm«OkK(ptscrib{y cat m' s» at arc ALEXANDER] SMITH CARPET MexandenSmiMcSans B. T. Oct. 26 Theatres Division, W. & J. Sloane, 577 Fifth Avenue, N. Y. Without cost or obligation please send me your Acoustical Data Form. Name Ad d ress City .State. ■mi 16 Better Theatres Section October 25, 1930 AND PATRONS WANTED MONEY BACK THIS ACCIDENT WREAKED HAVOC with under- ground lines. An unforeseen accident miles away may stop your show. Guard against sudden current failure. Install Exide Emergency Lighting Batteries. FAR away an explosion occurs. Power lines are severed. Cur- rent fails in your theatre. What can you do? Current failure may seldom happen, but once is too often. Your power company works night and day to give you the best pos- sible service. But it can't fore- see accidents any more than you can. You must protect yourself. You can guard against the re- sults that might follow sudden current failure . . . loss of good- will, danger to patrons, refunds. The dependable safeguard that so many theatre owners rely on is an Exide Emergency Lighting Battery. When power fails for any reason £xR>e EMERGENCY LIGHTING BATTERIES Exide Batteries instantly and auto- matically take over the emergency load. No need to touch a switch. Projector keeps on. The show continues. Exide Emergency Lighting is not expensive to purchase and costs little to operate. Write for our Emergency Lighting Bulletin. It will interest you. Or send for one of our technical men to come and discuss it with you. Abso- lutely no obligation. THE ELECTRIC STORAGE BATTERY COMPANY, Philadelphia THE WORLD'S LARGEST MANUFACTURERS OF STORAGE BATTERIES FOR EVERY PURPOSE Exide Batteries of Canada, Limited, Toronto October 25, 1930 Exhibitors Herald-World 17 L«T FOR THE PlaSVE^TOIN ©FiVcClHENTS t N CQPPOPATE O SAFETY ENGINEERING^! IN REPLYING PLEASE REFER TO PARAMOUNT BXJUinUfG 1501 BROAETWAT NewTork: September 19, 1930 TELEPHONE CHICKERING843J Mr. William J. King President, Bilmarjac Corporation 1697 Broadway New York, New York Dear Mr. King: As an agency engaged in activities designed to protect the public 'from accidents while in attendance at theatres operated by a number of large -national circuits, we recently requested our Chief En- gineer to make a survey of the Bilmarjac Seat Indicator System install- ed by your organization in the balcony of the Roxy Theatre in New York City. While not prepared to testify regarding the merits of the installation from the standpoint of increased efficiency made possible in seating patrons, as our observations were not made during the peak hours, it is obviously clear that the system has proved effective in the prevention of accidents among patrons as three safety features are provided: 1. The distribution of light upon the stairways at the entrance to each aisle is sufficient to enable a pa- tron to find his seat easily without stumbling or without striking against the seat. 2. As the system makes it possible for ushers to seat patrons in a more orderly fashion and more rapidly because of knowledge as to the exact location of vacated seats, it can readily be seen that much confusion will be avoided and the possibility of accident minimized. 3. As the existence of inoperative seats may readily be detected and thus corrected without the neces- sity of frequent inspection of all seats in the theatre, the possibility of injury arising from this source is greatly decreased. In. addition, _it is practically impossible under the present plan for a patron upon entering an aisle to strike a seat left down, as the seat automatically returns to a vertical position after being vacated. In the event that this does, not take place, the light in- dicator quickly sbov's it, thus enabling~the manage-" rnent to correct the trouble promptly. In order to determine the effectiveness of the seat indica- tor from an accident prevention standpoint, an analysis of the fre- quency of accidents in the balcony recorded 'in the hosoital files for the period of a year prior to the installation has been made by us, compared with the record of a corresponding period thereafter. This shows whereas 111 accidents were recorded during the first period, only fifty-one occurred during the latter, thus representing a reduc- tion in accident frequency of 5^« We sincerely hope that you will meet with great success in interesting the management of theatres in your product, as we are sat- isfied that it provides very desirable accident orevention features. Very truly yours. R. Ebenstein President * SCIENTIFIC SERVICE DESIGNED TO REDUCE ACCIDENT COSTS 18 Better Theatres Section October 25, 1930 GoldE MANUMATIC (MANUAL AUTOMATIC) THE PERFECT CHANGEOVER SWIFT 1/50 Second. No Switches. No Wiring. No Solenoids. No Burning. No Stickings. No Short Circuits. No Wiring Costs. POSITIVE Mechanical linkage. QUIET Can't be heard ten feet away. SIMPLE Only five moving parts. The Most Radical Improvement in Changeovers Ever Offered Golde's done it again! This time it's a change' over shutter that can be installed on both ma' chines by the projectionist in twenty minutes. It fits any model Simplex. With one flip of a little lever one shutter is opened and the other closed. The same movement controls the tension gate and the fire shutter. No need to reach over hot gates to trip shutter. Pulling the lever as it is pressed opens the shutter for framing without dropping the one on the running machine. Lever autc matically assumes "ready position" when let go. No clang like a dropped dishpan when the Manu' matic Changeover works. C OMPLETE FOR 2 MACHINES, $45°=^ Watch for details next month OTHER GoldE PROJECTION PERFECTORS The Unilens Method Pioneered by GoldE Not Yet Equaled Projects sound or silent film, getting pictures of equal size from both. The lenses now in your machines can be used in Unilens Mounts — no need to buy costly new optical glass. Unlens Aperture Plates are used with Unilens Mounts. Merely touching two little levers makes the change from sound track film to silent and back. Pictures from both are centered on the screen — the audience can't tell them apart. The Unilens Method is now the standard of single len? projection. The Unilens Mount and the Unilens Aperture Plate fit any Simplex, and are sold separately. Unilens Mount, $25.00. Unilens Aperture Plate, $35.00. The National Automatic Deluxe Rewind The most silent of all rewinds; absolutely cannot be heard inside or outside the projection room. Starts when the door closes; stops when end of film is reached. Cannot run with door open. Easy to load and unload: gravity places the reels on their spindles. Absolutely safe; one-piece cast- iron body and aluminum cover. Nickel steel spindles run in special cast NATIONAL THEATHE SUPPLY COMPANY bearings. Soundless motor controlled by everlasting mercury switch. Automobile type brake, asbestos lined. Beautiful black crystallised lacquer finish. Wired, ready to install, $140.00. COLDE Framing Light Shield A light shield, framing light and observation window in one unit. Allows view of the condensed light at the cooling plate. Makes framing easy, eliminates framing after the film is in motion. Covers the full aperture with white light while threading; essential to setting sound film. Gives light enough to read reel parts in the machine; no chance to start the wrong reel. Makes an ideal unit when used in combination with the manumatic chanveover. Complete with lamps and wiring, $15.00. GOLDE Carbon Jaw Lap A handy little convenience that saves its cost the first time it is used. Prevents carbon breakage, doubles the life of carbon jaws. It prevents arc- ing and burning away by putting a smooth true surface on the jaws. The carbon then feeds smoothly and has full electrical contact. Use it and you will always have intense light without interruptions from breakage. Fits 9 mm. and 13 mm carbon jaws. Costs only $2.00. WRITE FOR DETAILED INFORMATION COLDE Mfg. Co., 2015 LeMoyne Street— Chicago, Illinois NOTE-Xon WRITERS and ^UBiEcry in thi/ l^ue : •1 More and more one notices a growing interest in artificial light- ing as a decorative medium. For some time it hasn't been difficult to predict this development, and in- deed it has been predicted, as well as urged, many times by various designers writing in Better Thea- tres. In this reference, the usual type of decorative illumination with which we have been familiar in motion picture theatres (char- acterized chiefly by colored light cast from coves upon some elabo- rate background), is not meant so much as a type of illumination which, instead of being independ- ent of the design and only rather artificially superimposed upon it, does actually form an integral part of the design. In the com- mon type, the problems are essen- tially those elementary ones of in- terior decoration. In the other, however, there is a vast field for experiment in what becomes, for the designer who knows his light, a really new art form. It was to stimulate this interest further, and also to report what may be done and what is being sought in this field, that an artist-technician in illumination was sought to discuss the subject in these pages, and the editors of Light found one for us among their General Elec- tric colleagues. Thus did "The Modern Use of Light in the Thea- tre" come to be written. It repre- sents experience and experiments of the laboratories of the National Mazda Lamp Works at Nela Park, Cleveland, where C. M. Cutler is attached to the engineer- staff. And Mr. Cutler had the full assistance of his colleagues in his preparation of the article. <1 It was fall that business leaders pointed to as the time when the business recession would begin to move upward, and Morris M. Wil- cox offers a timely review of the economic situation ("The Lower- ing of Theatre Building Costs") emphasizing, with reference to the theatre field, the conditions regard- ing new construction, in order, as he has told us, that some facts which would seem to have been lost sight of, may be brought forward. Mr. Wilcox is a contributor to many current financial and indus- trial publications and is also a special writer for the Chicago Journal of Commerce, daily finan- cial newspaper. He resides in Evanston. y Rapp & Rapp Auditoriums October 25, 19 SO Exhibitors Herald-World 35 The unconventional PUNCH & JUDY THE "little theatre" movement has courageously invaded the Loop and the result, architecturally, is a most interesting transformation of one of Chicago's oldest "legitimate" theatres into a motion picture house not only modern but vigorously modernistic, and as such, it is probably one of the most successful examples of this manner that we have in America. The Punch and Judy is an extension of the ventures of Louis Machat, who followed his establishment of "little cinemas" in Eastern cities with that of another in Chicago's Towertown about a year ago. In its theatrical aspects, the Punch & Judy does not represent the "little cinema" idea in its strictest sense. The theatre opened September 18, with D. W. Griffith's "Abraham Lincoln" and will follow a policy of presenting American- made pictures of the type regarded as appealing to the socalled "discriminat- ing" portion of the citizenry. The price on opening night was $11 a seat. The Griffith production was thereafter shown three times a day at an evening top price of $2, until the fourth week of the run, when the main floor price was reduced to $1 for evening performances, and to 75 cents for matinees. Certain characteristics of the 'little cinema" or "art theatre" movement have been retained, such as -the display of art works and the serving of coffee in the foyer. But, besides regarding the American film as worthy of serious ex- hibition, the Punch and Judy does not have the inhibition toward the audible film manifested quite generally in the "little cinema" movement. The policy, indeed, provides for the showing of "the cream of the domestic talking pictures." Altogether, the Punch and Judy may be described as a commercial motion pic- ture theatre catering to those who pre- fer the more profound efforts in production, and who would find a special pleasure in viewing them in the type of environment the Punch & Judy provides. Louis Machat calls it the forerunner of a new type. And he hopes there will be more, regardless of whether or not he runs them himself. The character of this house, subtitled "the cinema unique," is really very well in- dicated in its very design. As an archi- tectural piece, it rep- resents the combined efforts of three men. Eugene Fuhrer was the architect. Nicho- las Ramesoff, former stage designer for the Chauve-Souris, is responsible for the design. Edgar Miller adorned the foy- ers with several plaques, one of which a modeling of the familiar figure of "Punch," is reproduced in conjunction with this article. 1 HEY had many artistic and architec- tural problems to solve. The Punch and Judy has been made out of the Central on Van Buren Street between Wabash and Michigan Avenues, an antiquated playhouse lodged in an office building and reached from the street by a flight of stairs. The old Central failed in al- most every way to perform the function of a modern theatre. The product of an- other architectural period, it still re- tained the disadvantages of those days. There were, for example, two pairs of pillars in the auditorium, obstructive to the view and unbeautiful. They sup- ported the upper floors, however, and were needed, but though kept, they were turned into two massive elliptical col- umns by joining the rear two to those just forward. Painted in sharp blues and contrasting with the honey-brown color of the plastered walls and the cherry-red chairs and carpets, they enter dynamically, in hue and line, into the auditorium design as a whole. The ceiling of the old theatre also was not adaptable in its original state to the scheme the designers had in mind. A dome was introduced, with an elliptically shaped outline, hiding the sockets of the indirect lighting that illuminates the stage. The outlines of the dome carry out the architectural lines of the rest of the auditorium, which carries the eye in a bold unbroken sweep from rear to stage. Eugene Fuhrer said: It took much adept remodel- ing to transform the old- fashioned Central "legit" into a "cinema unique." The result, however, is a new Chicago film theatre that is one of America's purest ex- pressions of the modernistic manner. Indeed, all that was conventional, both in archi- tecture and operation, has been entirely swept away By NICK JOHN MATSOUKAS 36 Better- Theatres Section October 25, 1930 "Mr. Ramisoff and I, in order to increase the feel- ing of close contact with the stage and the audience, carried out the architec- tural treatment of the dome and the side walls into the stage settings, creating the impression that no separation exists between the audience and the dramatic action on the silver screen." At the stage is a silver cloth curtain with dia- mond-shaped decorative red pieces. Outside of Ed- gar Miller's two plaques of Punch and Judy adorn- ing the entrance lobby, this curtain is the only interior expres- sion of the theatre's name — a conscious effort not to make the name of the thea- tre self-revealing. Hardly a trace of the old Central is evident in the Punch and Judy. The auditorium underwent a radical struc- tural transformation, affecting both size and appearance. The once flat seating arrangement became more curved, pro- ducing an effect of greater compactness. In size, the auditorium became smaller. From a seating capacity of 890, it was reduced to one of 354. The rear audi- torium wall was moved inward 15 feet, to the position of the first two columns that supported the balcony, which were moved forward, as previously noted. The two balconies of the Central were re- duced to one 68-seat loge. A special point of interest is the seat- ing arrangement of the loge. The seats are spaciously arranged in three rows, with a 42-inch separation between each row. Here patrons may smoke and drink a cup of coffee while viewing the film. Individual smoking stands and aluminum trays to place one's cup and saucer on are provided. A feeling of ex- clusiveness and privacy is thus encour- aged in the loge. The main floor arrangement of the Central (lower diagram) con- trasted with the present downstairs and loge-balcony layouts. The removal of the old proscenium outward 15 feet was followed by the erection of a supporting wall for the audible screen 15 feet from the rear wall of the stage. The dressing rooms and the space provided by the erection of the screen wall will be used for the produc- tion of shorts, or experimental movies, by members of the Punch and Judy staff. More foyer space was gained through the removal of the central exit door about five feet towards the street. Thus the foyer became more rectangular. The wall spaces hiding the elevator shafts of the old building, square in form, were retained to an advantage, for they serve to divide the foyer-lounge into separate sections, which gives the patron quite an effect of privacy. ANOTHER part of the old theatre that underwent radical changes is the stair- way. The former stairway was straight, while the new one has two landings in a zig-zag formation, with only three steps at the street level landing, and five at that of the foyer. The foyer-lounge of the Punch and Judy is simply treated in a modernistic motif. The decorative pat- tern is really supplied by various struc- tural elements of the build- ing itself as we noted in the case of the elevator shafts. Illumination throughout the theatre is from coves or semi-concealed fixtures, the latter for the most part being built into the walls or at the corners of pillars. Everywhere the illumina- tion system is a part of the general design of the house, with the secondary fixtures contributing color rather than effectively giv- ing light. The auditorium is illu- minated almost entirely through reflection. Where the ceiling sweeps down toward the stage, a cove is set in, opening toward the curtain and invisible to the audience. Into the area, formed by the break in the ceiling surface, which at its top is a unique modification of a proscenium arch, the light is cast, falling upon the silvery curtain and being effectively re- flected back into the auditorium proper. The honey-brown walls of the audi- torium readily absorb the light and the entire chamber is illuminated in one soft tone. There are hence no deep shadows, and the curves being broad and the room being high, the auditorium has a spaciousness not supported by its actual dimensions. A new ventilating system was in- stalled, employing the downward method, with intake ducts at the ceiling and out- let mushrooms under the chairs. The entire auditorium may be given a change of air in one minute. The presentation of artistic innova- tions in cinematography has interested Louis Machat for years. "During my years in the film business," he told me, "I have built up in my mind a structure which incorporates all the dignity and exclusiveness appropriate to the presen- (Continued on page 129) The auditorium, looking toward the rear and right side, a striking view that gives the eye full benefit of the sweep and bold symmetry of this unusual room. The columns, rising like pylons (or like the stacks of a great ship) are really double pillars tied together after the rear wall of the auditorium was moved inward, forcing the re- allocation of one pair of supports. a u d i t o r i u m punch and judy theatre mw Forward section of the auditorium, showing the novel proscenium arch curving outward toward the ceil- ing, not only creating a definite break in the ceiling line but afford- ing the location of the principal source of illumination for the entire auditorium. The glare indicated in the photograph is from a light cove set into the ceiling, from which the light is cast upon a brilliant cur- tain and is reflected into the room. auditorium • punch and j u d y theatre A vertical panorama from the rear of the auditorium and toward the right forward corner, emphasizing the plain surfaces and strong lines that mark the entire design. This picture convincingly shows how this small chamber (seating but 350) is deceivingly spacious in both breadth and height. The little strips on the forward wall are ven- tilation grilles — and frankly so. All seats are placed 36 inches apart. auditorium • punch and judy theatre h ^i DMA mfi c_> This view is toward the staircase that leads directly from the lobby at the street level and is from a point practically at the extreme left of the foyer. This combination of promenade and lounge is almost entirely without any decoration beyond its own lines. One fairly large room, it is cut up by elevator shafts serving the offices in the building, but these structural necessities seem only to divide it into intimate little "parlors" of considerable privacy. The coffee service is shown at the left. uditorium • punch and judy theatre a October 25, 1930 Exhibitors Herald-World 41 COPYRIGHTED RADIO MUSIC IN THEATRES By LEO T. PARKER 1$ such music legal? Other subjects in this article on the Theatre and the Law: Breach of contract, municipal theatres, Sunday clos- ing statutes, liability in fires, assault, injuries to negligent patrons CONSIDERABLE discussion has arisen from time to time regard- ing whether a theatre owner is liable as an infringer where, without obtaining a license, he "tunes in" copy- righted music in his theatre. This im- portant point of the law was decided in the recent case of Buck v. Debaum (40 F. [2d] 734). In this case the owner of a copy- righted piece of music named "Indian Love Call" filed suit against a proprietor for damages alleging infringement of the copyright on the grounds that the latter had, without obtaining a license or permit, tuned in and obtained over a radio a reproduction of the music for the entertainment of his patrons. The proprietor "tuned in" to the broadcast- ing station to "listen in" on its program generally, and did not specificially in- tend to "pick up" the "Indian Love Call" in particular. The copyrighted musical composition was at that time being law- fully performed and broadcasted by the broadcasting station. In holding the proprietor not liable for infringement, the court said: "There can be no question but that, under the decision of the Supreme court in Herbert et al. v. Shanley Company (242 U. S. 591), the defendant (proprie- tor) in this case did what he did 'publicly' and 'for profit,' and, if his conduct more- over amounted to a 'performance' within the meaning of the cited copyright act, then he should be enjoined from further violation of complainant's property right to exclusively enjoy the fruits of this copyrighted musical composition, and should also be mulcted in damages in accordance with the Copyright Law for this infringement. ... It seems to me to be clear that, when plaintiff licensed the broadcasting station to disseminate the 'Indian Love Call,' he impliedly sanc- tioned and consented to any 'pick up' out of the air that was possible in radio reception. . . . One who manually or by human agency merely actuates electrical instrumentalities, whereby inaudible ele- ments that are omnipresent in the air are made audible to persons who are within hearing, does not 'perform' within the meaning of the Copyright Law. The performance in such case takes place in the studio of the broad- casting station, and the operator of the receiving set in effect does nothing more than one would do who opened a window and permitted the strains of music of a passing band to come within the inclo- sure in which he was located." Breach of Contract IjENERALLY speaking, the rule un- doubtedly is, that after notice of re- pudiation or breach of a contract, the other party cannot complete the con- tract and then sue for the full contract price, or for any increased damages re- sulting from the refusal to continue to perform. It is usually held that one party to an executory contract has the power to repudiate it; that the remedy of the other party is an action for dam- ages caused by the breach of the con- tract; and that one party who has cer- tain obligations resting upon him under his contract has no right to proceed to execute it after he has been notified that the other party will not stand by the contract. For instance, in Fine Art Pictures Corporation v. Karzin (29 S. W. [2d] 170), it was shown that certain theatre owners in a city entered into a contract for an option to purchase a film exchange. The contract provided that out of the receipts from the business, the theatre owners were to give to the seller of the business 65 per cent of the sum realized from film rentals for the first ten weeks, and 70 per cent thereafter, and 80 per cent of the sum realized from the sale of advertising matter, such sums to be applied against the full purchase price in the event that the theatre owners should elect to exercise their option to purchase. It was further provided that the theatre owners were to pay all ex- penses in connection with the operation of the business. The theatre owners took over the business and operated it until finding that they were unable to operate it profitably when they voluntarily quit and called upon the seller to take charge of the business and assets. The seller did take back the business and thereafter for the remainder of the year carried it on and paid all operating expenses. The expenses amounted to $9,452 less the commissions due the theatre owners netting a total loss of $5,399. The seller of the film exchange business sued the theatre owners to re- cover this amount. In holding the latter liable, the court said: "The damages recoverable for the breach of a contract are such as may fairly and reasonably be considered either as arising naturally, that is, ac- cording to the usual course of things, from such breach itself, or such as may reasonably be supposed to have been in the contemplation of both parties at the time they made the contract as the probable result of a breach thereof." Municipal Theatres CONTRARY to the opinion of the ma- jority of people, municipal corporations are not limited to providing necessities for their citizens. In fact, when state laws give proper authority, a munici- pality may expend money to improve the comfort, health, pleasure, or education of its citizens. Therefore, a municipal- ity is not limited to policing the city, to paving the streets, to provide light, wa- ter, sewers, docks, and markets. The power of cities and towns to maintain institutions which educate and instruct as well as please and amuse their inhabitants, such as1 fairs, li- braries, botanical and zoological gardens, and the like, is unquestioned. Also, the reasonable use of money for memorial halls, monuments, statues, gates or archways, celebrations, the publication of town histories, parks, roads leading to points of fine natural scenery, deco- rations upon public buildings, etc., has received such general sanction that there can be no doubt that municipal corporations may be constitutionally au- thorized to expend money raised by taxation for such purposes. It is important to know that the trend of the courts in recent years has been to permit municipalities a wider range in promoting the public welfare or en- joyment. Thus, the appropriation of money for public concerts and the erec- tion of an auditorium has been held valid. In other words, at present, any- thing calculated to promote the educa- tion, or the recreation, or the pleasure of the public is within the legitimate do- main of a municipality and it has been held that authority to erect and conduct an opera house or a theatre building may be conferred upon a municipal corporation. The latest higher court case on this subject is Meyer v. City of Cleveland (171 N. E. 606). In this case the au- thority of a city to construct a stadium (Continued on page 128) 42 Better Theatres Section October 25, 19 SO The fourth theatre of the group to be built within a year, the Finsbury Park Astoria completes a circuit of deluxe houses de- signed to equal in grandeur any theatre in the United Kingdom By W. H. MOORING THE Astoria, Finsbury Park, which opened on September 29, may well claim to be the last word in con- struction, comfort and entertainment. Its completion marks the crowning point of a most ambitious scheme, in which it was the definite intention of the board of directors of the Astoria chain to open in Greater London four of the largest and most up-to-date super-cinemas in the United Kingdom, if not in Europe, within twelve months. The already- opened sister theatres of the Finsbury Park Astoria are those at Brixton, Old Kent Road and Streatham. The theatre, which occupies an extra- ordinarily fine island site at the corner of Seven Sisters Road and Isledon Road, overlooks one of the busiest traffic centers in London. Bus routes from every part of North London pass its door, and it is exactly opposite the Fins- bury Park underground station, and only 20 minutes from the London West End. Full advantage has been taken of the island site to permit of properly super- vised car parks on either side of the building. The front elevation of the theatre is definitely modern — in fact, almost se- vere in its simplicity of line. The facia has been carried out in cream and dull glazed tiles, which at night will be most strikingly illuminated. Although ample provision has been made on the frontage for advertising spaces, they are part of the original design, and will in no way detract from the beauty and simplicity of the facade. The vast interior has been designed on Spanish lines, and throughout the whole theatre this beautiful atmosphere has been created and maintained. Past the pay-boxes, which are fitted with the most up-to-date and efficient change and ticket giving machines, the THE FINAL LINK IN LONDON'S CHAIN OF ASTORIA CINEMAS October 25, 1930 Exhibitors Herald-World 43 patrons enter the spacious vestibule which has been designed in the form of an octagonal courtyard. The whole is commanded by a central fountain of dull green and gold mosaic, standing on eight pillars. Above, a balcony with decora- tive iron railings overlooks the fountain, and high above is the domed ceiling with its brilliant scarlet and blue mosaic. An unusual effect has been obtained by the inclusion of little kiosks for the sale of iced drinks, chocolates and cigarettes in the walls of the courtyard. Ui I P the stairs, the circle patron will approach the balcony seats by way of the promenade leading to the tea lounge, vast in its area and daring in its decorative scheme. Moorish architecture is sug- gested by the windows, whilst the ceiling is of solid gold. The balcony approach gives a foretaste of the wonders of the auditorium. The ceiling is deep blue "sky" whilst the fringe of quaint tiles breaking the wall above one's head em- phasizes the courtyard impression. Through artistic wall apertures one can glimpse to the right the sun-bathed hills rolling away in the distance, whilst ahead one overlooks the little town of which one now feels almost a part — a Spanish town, with warmth and splendor and romance. Then through the mod- ern swing doors to the circle. Stalls patrons descend half-dozen broad shallow steps to the vast waiting hall — and thence to the stalls, where all the wonders of this lovely Spanish land- scape theatre await them. The auditorium is novel in its concep- tion. The roof span is claimed to be the greatest in the world. Above stretches the Mediterranean blue sky, where stars twinkle or the sun shines, according to the will of the chief electrician. When the fire curtain (which is part of the landscape effect) is lowered, the illusion is complete. Two great old stone towers flank the proscenium arch right and left, joined above by a realistic upper story of a quaint turreted building complete with windows (with green shutters) and practical doors which lead on to the ar- tistic iron railed balcony. To right and left of the proscenium arch there strag- gle away, in uneven line, the brilliant roofs of quaint old-fashioned houses. Fascinating little stone stairs, leading to "behind the scenes," appear here and there. Miniature courtyards and fountains, trailing flowering plants The two views of the auditorium (that on the oppo- site page and that above) show either wall at a point near the proscenium arch, indicating, if the eye moves along the balcony line from one to the other, the vast sweep of the auditorium. The design is atmospheric in Spanish motifs, expressing in relief a Spanish town, with suggestions of landscape and with friezes punc- tuating the panorama and breaking up its great mass. 44 Better Theatres Section October 25, 1930 Left: View of the stage and proscenium arch from the balcony. Two massive stone towers flank the proscenium, uniting by means of a medieval turreted cas- tle, which, by the way, has real windows with green shutters and doors which lead out upon a railed balcony. The "sky" effect of the ceiling sweeps down behind the "castle roof." Below: A more de- tailed reproduction of the auditorium mural decorations, consisting in a deep decorative wall into which are set plaster figures and or- dinaries of Spanish tradition and behind which foliage, sky and the distant buildings 01 the "town" effect a smooth vignette. This view indicates how the balcony sweeps in a bold line far forward, almost to the towers flanking the proscenium. and sun-kissed trees all help to complete the illusion. At the back of the circle one glimpses another little house with brilliantly illuminated windows — the op- erating box, the apertures of which have been cleverly blended into this unusual decorative scheme. The promenade at the back of the circle resembles a stone balustrade d terrace. The luxurious organ has been made by John Compton and has two consoles — one in the orchestra pit and the other (which is mobile) on the stage. The organ chamber is above the proscenium arch, and is hidden by one of the quaint shuttered windowed houses which form part of the decorative scheme. The orchestra pit, which is of ample proportions, being both deep and wide, will accommodate a large orchestra. The stage, which is probably unique in its dimensions, is as wide as that at Drury Lane theatre, and has been fitted with the most up-to-date counter-weight sys- tem for the rapid removal of scenery, and the most modern lighting equip- ment. Some of the most beautifully equipped dressing rooms, band rooms and staff rooms ever incorporated in any theatre have been installed, whilst a large scenery dock equipped with the most modern devices is also a feature. A further unique feature of the thea- ( Continued on page 59) October 25, 1930 Exhibitors Herald-World 45 A vital point in the decorative scheme of the motion picture thea- tre, not only because of its location but also because usually the entire design converges toward it, the or- gan screen and its attendant ele- ments offer a vast field for the in- genuity of the designer. This mod- ern study incorporates an unconven- tional head of Comedy as a central point for bold radiations of light. This focal point of the audito- rium, where once were boxes and now is hidden the great organ's mechanisms, is treated here in a group of sketches by C. W. & George L. Rapp of Chicago and New York, theatre architects A GROUP OF DESIGNS FOR ORGAN SCREENS 46 Better Theatres Section October 25, 1930 A modern pattern that has as its central motif a lighted fountain symbolizing a Fountain of Music. Incorporating importantly the dy- namic quality of changing colored lights, this design suggests the emotional re-enforcement of the or- gan music through mobile color. Organ screens October 25, 1930 Exhibitors Herald-World 47 A fantastic arrangement of delicate lace-like plaster detail is called for in this design. The plaster would be perforated, forminer a most ef- fective type of organ screen. The cathedral-like pattern is to be asso- ciated with a general auditorium design of pronounced vertical lines. Organ screens 48 Better Theatres Section October 25, 1930 An example of the rococo in orna- mentation as applied to an organ screen grille so composed as to work well with an elaborate scheme of lighting effects. The suggested colors are green, magenta, orange. Organ screens October 25, 1930 Exhibitors Herald-World 49 An oriental adaptation for a large screen executed in perforated plas- ter, with lighting1 effects forming an integral decorative element. The niches have been introduced espe- cially with this lighting in mind. Organ screens 50 Better Theatres Section October 25, 1930 III The Unbeatable BEATEN/ No. 9 Horn Used extensively in theatres below solid screens or back of the sound screens. The Speaker of the Year OHOSE who are acquainted with the 1930 WRIGHT-DE Coster Reproducers well know what it means when we say that the new 1931 models — the 207 and 217 Jr. — are even superior to models 107 and 117 Jr. They are the last word in efficiency and true, undistorted sound reproduction. Wright-De Coster Reproducers Exceed Their Own Performance In many instances, WriGHT-DsCoster REPRODUCERS, have been selected after comparative tests with several other speakers. Their superior, tonal quality and clarity — their faithful reproduction cannot be equalled. Attractive Cabinets for Lobby Installations Both the 207 and 217 Jr. chassis can be furnished in beautiful decora- tive cabinets for lobby use. Good reproduction in your lobby will keep the "stand-up crowd" from losing patience. Give them record music or radio broadcasts, clear, sharp, soft and pleasing. f^rite for complete information and address of nearest sales office Wright-DeCoster, Inc. 2225 University Avenue St. Paul, Minnesota Export Dept., M. Simons 8C Son Co., 25 Warren St., New York. Cable Address, Simonirice, New York Model 207 Chassis. Suitable for all inside or outdoor in- stallations. Model 217 Jr. Cliassis. Ad- mirably adaptable for small halls and theatre lobbies. Model 217 G Cabinet and Stand. Combines beauty with efficiency. J October 25, 1930 Exhibitors Herald-World 51 SOUND IN THE THEATRE HOW TO BUY ACOUSTICAL CORRECTION By R. L. LINDAHL How much acoustical correction do you need? W hat will it cost? Here at last is practical help for those who are puzzled THE problem of acoustical correc- tion has confronted almost every exhibitor who has installed talking motion picture equipment. Few indeed are the fortunate theatre owners who have found their silent houses perfectly satisfactory for sound pictures. The others have had to confront this prob- lem, which is but one of the added com- plexities of the "talkies," a problem upon the satisfactory solution of which de- pends the success of the entire sound installation. The owner who has installed sound equipment and finds his house acoustic- ally unsatisfactory, is then put in the position of having to purchase a com- modity about which he knows very little. Naturally he hesitates to expend a large sum of money for something he can- not be sure will solve his problem. It is the purpose of this article to throw some light upon this problem, and to answer, in as practicably a way as possible, many of the questions which arise in the mind of a theatre owner about to purchase acoustical correction. It is assumed that the prospective purchaser is somewhat familiar with the reasons why acoustical correction is needed, and how it is possible to deter- mine exactly how much acoustical ma- terial be installed, by either having read the articles which have appeared in earlier issues of Better Theatres, or by explanation from the sound equip- ment manufacturers. It may be well, however, to review briefly the function of an acoustical material. The reason that over 90 per cent of all motion picture theatres possess poor hearing conditions is because they are finished in hard non-sound absorbing materials, which causes the sound in the theatre to last so long that it interferes with the sound that follows. The cor- rection consists of installing materials that absorb a great deal of sound, thus muffling sound quickly enough so it has not an interfering effect on what fol- lows. The science of acoustical engi- neering has developed sufficiently so that it is possible to determine just how much absorbent materials should be in- stalled. 1 HE thing which is being bought, then, is sound absorption, and it is well to know how it is measured. The basis of measurement is the sound absorbing unit, or the amount of absorption offered by one square foot of surface that ab- larger quantity of a less efficient material. A natural question is, "How much sound absorption must I buyt" The chart in Figure 1, was drawn ^to fit the average theatre of from 300 to 1,200 seating capacity and shows how many units of absorption should be added to obtain good hearing conditions, j It will be noticed that the larger the volume CO h- CD Z CD O in cQ < o D o 00 3000 2500 2000 1500 1000 500 O — <— 1 t 1 1 1 O 20 40 60 80 100 120 140 160 180 20Q Volume in cubic Teet x iooo Fig. 1 — Chart showing' the number of sound absorbing units which should be added to the average tneatre for a satisfactory acoustical correction. sorbs 100 per cent of the' sound that strikes it. Materials are compared by the percentage of the sound they ab- sorb. Thus a material that has a coeffi- cient of .50 or 50 per cent, absorbs one- half the incident sound, and two square feet are needed to furnish one sound absorbing unit. It requires five square feet of a material with an absorption co- efficient of .20 to furnish one sound ab- sorbing unit. Therefore, one should re- member that the same amount of ab- sorption can be furnished by a small amount of an efficient material, or a of the house, the more absorption is needed. To find the number of units needed, obtain the volume in cubic feet by multiplying the floor area by the av- erage height of the theatre. For example, let us take a theatre rectangular in shape, 40 feet wide, 100 feet long, and an average of 17 feet in height. The floor area is 4,000 square feet, and multiplied by 17 feet, the to- tal area is 68,000 cubic feet. Find 68,- 000 along the horizontal scale, follow up vertical to the curve, then horizontal to the left to the vertical scale, and read 52 Better Theatres Section October 25, 1930 * THE BEST ME5>IU** TO AWEETISE - TAXIUWG PICTUF~ 3 The Back-bone of All Talking Picture Exploitation National Screen Service — Talking Trailers — Sound Trailers TWO DISTINCT STYLES for sound equipped theatres. mntcrfeginiwg Gemts / Ui Sensation in Mdvertisingf TAHONAl SCREEN SEKVB IX© -W. 4C-* SI. 1STEW TCOBJKL 810 SO -WABASH AVE. 1.0S XNGEUES 191* SO.-VERM0WTAVE. Elec-Tro-Fone Synchronous Gear Drive For Film or Disc Available for High or Low Model Torn Tables. Genuine G. E. Sync-Motors Timken Roller Bearing Speed Reducer, Hard- ened Tool Steel Worm and ffi Bronze Gear 1800 to 90 R. P. M. Patented Slow Pick-up Clutch. No Stripped Gears or Torn Film. Eliminates Waver and Flutter. Universal ball and pin joints i,. No rubber ?9} connectors. Write for full particular! Elec-Tro-Fone Corp. 2490 University Ave. St. Paul, Minn. WE UNDERSELL THEM ALL — BRAND NEW MERCHANDISE — FACTORY TO YOU Acoustical felt. 29'/2c sq. yd.: Theatre Plush Carpet, $1.19 per yd.; Duvetyn Fireproof Drapes, 49© sq. yd.: Theatre Burlap, 22'/2c sq. yd.; W. E. Approved Sound Screens, 39o sq. ft.: Sound Mixers, $19.50; Sound-on-Film Heads, $198.50; Photocells, $14.95; G. E. Exciter Lamps. 98c; Optical Systems, $29.50; Head Amplifiers, $29.60; >/4 h. p. Synchronous Motors, $29.50; Turntables with Resynchronizer, $49.50: Sam- son-Pam 19 Amplifiers. $69.15: Audak Tuned Pickups, $33.95: Standard Audak. $17.95; Jensen Speakers, $17.80: Exponential Horns, $48.80; Giant Exponen- tial Units, $46.35: Constant Faders, $13.90; Bar- gains, Demonstrators, Rebuilt Booth Equipment, Simplex Projectors, Arcs, Rectifiers, Lens, etc. Write us your needs. Address SOS Corporation, 1600 Broadway, New York City, N. Y. CORPORATION Every Theatre Needs These as a Part of Its Equipment RICHARDSON'S MOTION PICTURE HANDBOOKS Vols. 1 and. 2.. ._ _...$ 6.20 Vol. 3 (on sound only)...„ _ _ $ 5.10 f'ombination price (the 3 volumes) $10 20 Building Theatre Patronage $ 5.10 (By Barry & Sargent) We Are Handling Them for the Convenience of the Trade Herald-World Bookshop 407 S. Dearborn Street, Chicago, III. 1,200 units. In an average house of this size, then, 1,200 sound absorbing units should be added to obtain good acoustics. The next question is, "How can I get 1,200 sound absorbing units?" It can be obtained by placing in the theatre a sufficient amount of either commercial absorbing materials (carpets, uphol- stered seats, drapes, stage hangings, or a combination of these) . As a general rule, the absorption is obtained by buying commercial acoustical materials, al- though the factors governing the deci- sion will be discussed later. There are several distinct types of acoustical treatment which can be pur- chased. All are similar in that they are porous and allow the sound waves to be dissipated by friction through the mi- nute air channels. One type is composed of the rigid fibre wall boards, composed of cane fibre, wood, licorice root, etc., which come in sheets usually half an inch thick, four feet wide, and from six to 12 feet in length, although these may be cut into small tile. Such materials are usually porous and have an absorp- tion coefficient of from .15 to .30. This may vary slightly, depending upon whether the material is nailed or ce- mented to plaster, or is put on wood strips, which allows the material to vi- brate and absorb more sound, especially at the lower pitches. It is usually neces- sary to conceal the joints of the boards, as by batten strips. The heat insula- tion value of such boards may also achieve some fuel saving. The surface may be directly exposed without finish- ing or covering. Another type of treatment consists of the felts and flexible blanket types of insulation. These may be composed of jute, hair, flax, wood fibre, or other ma- terials, varying in thickness from a quarter of an inch to four inches. The material comes in long rolls and can usually be cemented or nailed to existing walls or ceilings, or it can be nailed to wood strips. The surface is generally rough and not very decorative, so that for best appearances the material is often covered with a stretched mem- brane of a porous cloth. The absorption coefficient varies with thickness and type, from about .15 for quarter-inch material, to .80 for four-inch thickness. An average is about .15 to .20 for quar- ter-inch, for .20 to .35 for half-inch, .45 to .60 for inch thickness, etc. A third type of treatment consists of various acoustical plasters, which are porous in character. They are applied over an ordinary plaster scratched coat and have a rough, porous surface. The coefficient for this type ranges from .10 to .30. A recent development consists of tile formed of moulded rock wool, from six inches to 24 inches in size, which is ap- plied over existing plaster surfaces by cementing. The coefficient is given as .56 in three-quarters of an inch thick- ness. Another treatment of tile type is in the form of perforated metal pans, 16 October 25, 1930 Exhibitors Herald-World 53 inches square, fastened by steel furring tees, and filled with some type of absor- bent pad, such as felt, wood fibre, rock wool, etc. The coefficient ranges from .50 to .70, depending upon the filler. A third tile treatment consists of several thicknesses of fire board lami- nated together and drilled with a large number of holes to permit access to the inner absorbent fibres by the sound waves. The coefficient ranges from .30 for three-eighths of an inch in thickness, to .70 for one and a quarter inches in thickness. There are also several treat- ments of excelsior-like composition in tile form, in thicknesses of from one to two inches, with coefficients from .35 to .65. It is also possible to obtain absorp- tion while refurnishing the theatre. Car- peting the aisles will provide absorption of about .15 units per square foot, or .20 units if padded. By installing differ- ent types of upholstered seats one can obtain from 1.5 to 3.0 units per seat. Hangings and draperies, over entrances, upon the stage, etc., will supply from .15 to .40 units per square foot, depending upon thickness and material. It is seen that it is possible to obtain the 1,200 units of absorption in our ex- ample, in a variety of ways. Before deciding, however, every consideration should be weighed. Is the theatre leased or owned? If it is leased, we must write off the cost over the term of the lease and will probably buy cheaper treatment for a short lease. What com- petition must be met? Is the theatre the only one in town, or do the patrons com- pare acoustical conditions with some very excellent competitive house? Is ap- pearance a major factor, or is the pat- ronage such that they are not critical? Must some special type of interior archi- tecture be conformed to, or can any type of material be installed without fear of incongruity? Are the seats worn, so that it will be necessary to reseat soon, or could additional business be secured by more comfortable seats? Must the theatre be redecorated soon, so that the scaffolding could be used for installing acoustical treatment on the ceiling at the same time? The cost, of course, is a deciding fac- tor in most cases. Some of the mate- rials mentioned above may be bought di- rectly by the theatre owner and installed by him or by local labor, and some of the materials are sold and installed only by the manufacturer or his authorized agent. The rigid wall boards and the felts, generally costing from five cents to fifteen cents a square foot, may be bought and installed by the owner, with an application cost of from five to 20 cents a square foot, depending upon the price of labor and the difficulty of the installation. For surface coverage, this is the cheapest per square foot, but pos- sibly not so cheap per unit of absorption. In houses in small towns, however, where the appearance is not a major factor and the value of the house itself does not justify an expensive or very FACE the FACTS Over lOOO Owners Have Applied Acoustical Westfelt lemar SOUND PERFECTION mazing Don't buy any acoustical materials — any service — until you get all the facts about Acoustical Westfelt. This product installed in over a thousand theatres has demonstrated beyond the question of a doubt that any theatre owner, any- where, can make his playhouse acoustically per- fect at an exceptionally LOW cost — that no expert installation service is required — that his own men can do the work quickly — easily — and get results that bring bigger box office receipts. Why experiment? Acoustical Westfelt has proved itself! Why pay high prices? Acoustical Westfelt pro- duces the desired result at amazing low cost. This Book Sent FREE ! Send at once for samples and a copy of the Westfelt Book on Acoustics— a work of recognized authority. All are free — no obligation — write today! WESTERN FELT WORKS 4029-4051 Ogden Avenue Chicago, 111. PRODUCT OF LARGEST INDEPENDENT FELT MANUFACTURERS THE FOTO-VOICE The Unsurpassed Theatre "Sound" Equipment of Reasonable Price and Proven Dependability. Direct Synchronous Motor Drive to Projectors and Turntables Maintaining Correct and Constant Speed Under All Conditions. Quiet and Vibrationless in Operation — Insuring Flawless Reproduction. TYPE I- A complete, for Theatres up to 1,200 Seats, $1,000.00 "A modern sound installation for modern theatres''' Write for complete information THE FOTO-VOICE CO., INC. 817-19 Granby Street, Norfolk, Va. Valuable distributors* territory available 54 Better Theatres Section October 25, 1930 permanent treatment, very satisfactory- results are often obtained. The acoustical plasters are usually sold and installed by the manufacturers and cost from 15 cents to 30 cents a square foot. For some types of archi- a satisfactory result guaranteed, which is advantageous if an owner wishes to relieve himself of any risk. The prices run from 45 cents to 80 cents a square foot, depending upon the material, the difficulty of application, whether the job 17 16 15 14 13 12 O Oil O x*° h * UJ iLl Q lU 8 Id 7 d < 6 D O 5 4 . FIGURES SWOW ABSORPTION COEFFICIENTS c 7 f\ Pi s t f ( •)\os t& o/r» t r 0 20 40 60 80 100 120 140 160 180200 VOLUME IN CUBIC FEET x tOOO Fig. 2 — Chart showing the number of square feet of sound absorbing materials of various coefficients to be added for good acoustics. For example, a theatre of 100,000 cubic feet needs 3,000 square feet of a 60% material. tecture, such as the "atmospheric," with little available wall area and a curved ceiling that must be uniformly covered for good appearance, acoustical plaster is preferable. The various acoustical tiles, such as rock wool, metal pans with absorbent pads, perforated fibre board, etc., are usually not sold directly, but are sold only on an installed contract basis with can be installed in the day on straight time, or at night on overtime, etc. In regard to theatre seats, the plain common plywood seat, having little acoustical value, costs from about $3.25 to $4.50. A leatherette upholstered box spring seat with insert panel back, hav- ing a coefficient of 1.5 will cost from about $6 to $7, and often this type fur- nishes sufficient absorption to nearly correct a theatre, with possibly a few drapes and some carpeting. A finer seat, with a spring edge velour seat and velour insert back, having a coefficient of about 2.5, costing from about $8 to $10, will usually correct the average small house. Such reseating, of course, is beneficial in ways other than acoustical, and if it will probably be necessary to reseat in the near future, the acoustical feature should be weighed. The question of maintenance, decora- tion and cleaning should be considered. If an acoustical treatment is bought to last ten years, it will probably have to be cleaned and decorated, while if the lease on a house will be up in one or two years, this will not be important. Some materials cannot be cleaned read- ily, nor painted without destroying the acoustical efficiency, while others may be painted with special paints. Only a few materials may be painted with any paint without loss of efficiency. The felts cannot be readily cleaned or painted, although a new membrane can be installed over the material. This may be expensive. The fibre boards may sometimes be painted with special points with little or no loss of acoustical effi- ciency, although a careless painter with lead and oil paint may entirely destroy their value. The acoustical plasters may often be lightly spray-painted with a special paint. The especially installed tiles of rock wool or fibre can sometimes be lightly sanded to clean them, or the per- forated materials can be painted, though if the perforations are small, some may close over. It is well to be certain about maintenance and cleaning if the material must stand up for any length of time. Many owners are shocked by the seemingly high cost of acoustical correc- tion, looking only at the original sum, and not regarding it in the light of an investment. Acoustical correction is a necessary item in order to realize fully from the other sums spent in installing sound, and it should be figured as any other capital expenditure. Let us assume in our 68,000-cubic-foot house above, which needed 1,200 units for a correction, that we had bought 1,800 square feet of a material having a coefficient of .70, and that the price installed by the manufacturer was 70 cents a square foot, or $1,260. Each square foot of material covered a square foot of plaster having a coefficient of .03, so the effective absorption per square foot was .70 minus .03, or .67. Now 1,800 times .67 equals 1,206 units. The installation must be written off in ten years, let us assume, so allowing 6 per cent interest on the investment, and 4 per cent for maintenance and cleaning, the cost for ten years will be $1,260 plus ten times ten per cent of that sum, or a total of $2,520. That means the cor- rection will cost $252 per year, or about 70 cents a day. If we have 750 seats in the house, the cost will amount to less than one-tenth of a cent per seat per day. On the basis of an admission charge of 25 cents, the correction will October 25, 1930 be paid for by three admissions a day. If each day three people attend who would not attend if there were no cor- rection, the cost will be met. And the increased patronage due to good sound would certainly be considerably greater than this number. In buying acoustical materials, learn what coefficient has been given to the material by actual laboratory tests, as words like "high absorption" mean little. Some of the recognized leading labora- tories are those of Professor F. R. Wat- son, University of Illinois; Professor V. 0. Knudsen, University of California at Los Angeles; Dr. Paul E. Sabine, River- bank Laboratories, Geneva, 111.; and the Bureau of Standards. The commonly ac- cepted standard of comparison is the sound absorption coefficient at 512 cycles, middle C, since this pitch is at the cen- ter of the range of speech and music, and because the average absorption co- efficient over the entire audible range is usually closer to the coefficient at this pitch than at any other. Some manufac- turers whose material is high in effici- ency at one pitch advertise this coeffi- cient instead of the 512-cycle coefficient. It is impossible to make any general statements about acoustical correction which will apply in every case, since each theatre is an individual problem. The figures above are for general instances and may vary widely for different cases. It is suggested that each owner either attempt to analyze his own theatre care- fully, or obtain an analysis from a re- putable manufacturer of acoustical ma- terials or from the sound equipment manufacturer, who furnish such serv- ice without charge or obligation. Know- ing his individual needs and governed by a careful consideration of the factors mentioned above, he should be able to correct his house acoustically in the best and most economical way. The theatre owner should be cautioned against hastily buying what may at first seem to be the cheapest treatment, since it may prove to be entirely unsuitable. An economical purchase is not always a cheap purchase in first cost. The ex- perience of many theatre owners who bought "fly-by-night" sound equipment and then had to discard it at a loss for replacement by the product of reputable manufacturers, may well set an example for the purchase of acoustical materials. Exhibitors Herald-World 55 NEWtu the Yt/arldofSfliitd Contributed by G. J. Reid THE new Audak Polyphase Phono- Pickup, designed to effect tune con- trol, it is said to be capable of controlling the tone naturally at its source by means of a system for phasing the fluctuating currents. To add to the lower register or bass notes, the contacts are shifted to "bass," and the desired THE LIVING VOICE It's Greta Garbo herself — it's Al Jolson and nobody else. That's what your lis' teners want and that's what they get through Syncrofilm. That is the secret of the striking rise in box'office take which follows an installation of Syncro' film Sound Equipment. In giving away the secret we start you on the road to bigger income from steadier attendance. If you want to go to the end of that route, write. Weber Machine Corporation 59 Rutter St., Rochester, N. Y. Export Dept.: 15 Lelght St., N. Y. City Cable Address: Arlab New York SYNCROFILM III Motion Picture Patents My Specialty PATENTS William N. Moore Patent Attorney Loan and Trust Building Washington, D. C. The first important step is to learn whether you can obtain a patent. Please send sketch of your invention with $ 1 0, and I will examine the pertinent U. S. patents and inform you whether you are entitled to a patent, the cost and manner of procedure. Personal at- tention. Established 35 years. Copyright your play $5.00 Trade-Mark your goods or titles $30.00 FORECLOSURE SALE! 3 Complete Units of SOUND-ON-DISK Reproducers Ready for Installation* Guaranteed to Work and in Good Order Unusual Chance for Theatres to Secure a Well Advertised Sound Equipment Regularly sold at $1200 each set. Must be Sold at Any Reasonable Offer Cash or Terms BLAIR TOOL & MACHINE CORP. College Point New York 56 Better Theatres Section October 25, 1930 frequencies are "phased in." Three set- tings on the Polyphase pickup permit the emphasis of the low, middle and upper ranges and the change from one setting to another may be made in a few seconds. This equipment is said to be ideal for home recording. New records are avail- able for this purpose measuring six inches in diameter and made of cellulose material. A chromium plated needle with a blunt head is employed for record- ing and for playing back. The blanks are pre-grooved, there being 90 such grooves, and the needle impresses the electrical sound waves in the grooves. In making a record, the original con- nections of loud-speaker and pickup are interchanged, this being accomplished by a switching arrangement, and the speech or music to be recorded is picked up by the loud-speaker, which acts as a micro- phone. It is then amplified through the audio channel of the radio receiver, passed trough the Polyphase pickup sys- tem and impressed on the record. To play back the record, the switching Mellaphone portable equipment arrangement is reversed so that the loud- speaker is again connected to the output of the radio receiver and the pickup is connected in its original position in the circuit. New Portable Reproducer • The Mellophone Corporation of Rochester, N. Y., has brought out a portable sound-on-disc turntable and special synchronous drives. All parts are cast in aluminum, with the excep- tion of the turntable disc, which is cast in steel. The equipment uses special gears, and together with these gears is embodied a spring suspended filter. It is said to be easily attached and may be used in connection with any projector. Audak pickups are supplied in both high or low impedance and tuned models. A fader is also furnished. Portable Horn • Still another development in the field of portable equipment is a portable horn put out by the Racon Electric Com- pany of New York. This has an air column of slightly less than seven feet, and the oval bell measures 27x35 inches, with a depth of 28 inches. It can be separated into two halves for ease in carrying. Action and Types of Photoelectric Cells IN the reproduction of sound pictures, it is necessary to have a device for the transforming of light waves into sound waves. In other words, there must be a device for converting modu- lated light which passes through the film, into modulated electric currents which can be amplified and translated finally into sound energy in the loud speakers. Up until a short time ago, two de- vices for the carrying out of this process were the selenium cell and the photoelec- tric cell. The latter may be described as a vacuum cell or a gas cell, depending on whether the vessel containing the sensitive material is evacuated or con- tains an inactive gas at low pressures. The vacuum cell produces too small a current for practical use. No matter which of the above devices is used for converting light waves to sound, the apparatus should be strong, but proportional to the amount of light; it should be the same for equal amounts of light, whatever the frequency of the fluctuations or interruptions; all cells should be uniform and easily replacable, and they should have long life, and in addition, they should be simply con- structed. In the last few years several different types of cells have been placed on the market. The oldest is the selenium cell, action of which consists in the decrease of the electrical resistance of a small element when light falls upon it. This cell has its shortcoming, however, for it does not lend itself to easy linear ampli- fications. Its resistance in the dark is of finite amount. The gas-filled photoelectric cell of the potassium type has no dark current and produces up to 50 microamperes per lumen of incident light. This is sufficient to give reliable results when connected directly to the first amplifying valve. The light transmitted by the optical system of most outfits is only about one- fifteenth of a lumen. Lately cells have been developed _ with their sensitive layer including an ex- tremely thin film or caesium on a silver or silver oxide base. These, if properly treated, give a considerably larger out- put of unmodulated light than the older type of gas-filled cell. More recently a cell has been perfected which has two electrodes which, when immersed in a liquid electrolyte, act as a primary battery, producing a feeble current when light is thrown upon one of the electrodes. Only tiny currents may be drawn without marring the sen- sitive surface, although a potential is generated between the electrodes. Scientists know it is an established fact that the change in resistance of se- lenium is not directly proportional to the amount of light falling on it. On the contrary, it varies as the square root of the intensity. Hence, four times the normal amount of light, thrown on the cell, will drop the resistance one- half. It has been shown in the new types of electrolytic cells that the first small quantities of light produce a much greater increase in the voltage across the terminals than do further equal amounts. Consequently, there is the result that modulations of light and shade, more especially in the shady portions of the film, are not accurately projected. The heavier modulations do not reproduce as strongly as they should in the light por- tions, while in the shady areas they are exaggerated. Here is where the gas- filled photoelectric cell is advantageous. It produces strictly in proportion to the quantity of light falling upon it — unless it is operated too near to its glow potential. Uniform response over the entire range of audible frequencies is a cardi- nal principle for every light sensitive device for sound pictures. To obtain a complete sense of the out- put of a cell, the surest method is to note the response at a given frequency. Then the response may be tested at higher frequencies to get the difference. Se- lenium has been shown to have a re- sponse which decreases exponentially with increasing frequency. No amount of effort has been able to curb this fault. The electrolytic cell, instead of decreas- ing, shows an increase of half as much again when increased from a frequency of 100 to 800. But it falls off a tenth at 7,000 frequencies. Photoelectric cells are peculiar in that they depend not only upon the construc- tion of the cathode, but also on the volt- age for their response. The response diminishes at high frequencies when the accelerating voltage is great. The de- creasing response with the increasing frequency is also much more noticeable on the new caesium cathodes than on the older potassium ones. For years photoelectric cells have had trouble with lead losses. Inability to reproduce the higher frequencies is al- ways due to the long leads between the cell and grid of the first valve. These leads naturally have only a certain elec- trical capacity. At high frequencies, the minute current coming out of the cell does not have time to charge this potential up to what it ordinarily has on low frequencies. October 25, 1930 Exhibitors Herald-World 57 NEVER BEFORE — NEVER AGAIN! THIS GOLDEN OPPORTUNITY *"* ' 1 1 0— BRAND N£W SPEAKERS FOR $ X 5~ THE FAMOUS RCA PHOTOPHONE DYNAMIC SPEAKER $15 oo each An Opportunity of a Lifetime! Limited Supply! Orders Filled In Order of their Receipt. BRAND NEW GUARANTEED SHORT SPECIFICATIONS -12 in. dynamic -110 v.-dc. Field -100 mil. drain at 1000 cycles -Voice coil 8 ohms -4 point Spring Suspension -Cast Steel Angle Frame Field Exciters for Use on 110 v.-ac $6.50 extra TERMS: 25% With Order. Balance C. O. D. or S. D. B/L. Specify Freight or Express RAYMOND ROSEN & CO., inc (THEATRE SOUND DEPT.) 119 North 7th Street Reference R. J. Dun & Co. or Any Commercial Agency PHILADELPHIA, PA. 4 VITADISC SOUND-ON-FILM ► Photo Electric cells carefully inspected for perfection. Aluminum Filmheads. Double belt drive, positive, quiet. Samson Head Amplifiers. Complete Constant Speed Motor. Again— • • • • VITADISC Steps Forth and places quality within the reach of the medium sized house* • <>.!ll>- Vitadisc Sound-on-Film has passed its watchful experi- mental stage, — it has been refined and simplified to an exacting degree of precision. Operation is positive and unerring. Easily installed and adjusted, requires little attention. Excellent sound qualities over complete range of voice and instrument. Increasing demands for this equipment are anticipated and early inquiries and orders from exhibitors will be appreciated. ••f>i-e>.- Write or wire for prices on Vitadisc Sound-on-Film and accessories VITADISC COMPANY _ 130 South Clinton Street ROCHESTER, NEW YORK 58 Better Theatres Section October 25, 1930 Less Oil and No Dirt DIRT is matter which is in the wrong place, and that wrong place in the case of sound picture equip- ment is a projection booth, where it can cause plenty of trouble. Sweeping the floor when the sound ap- paratus is uncovered will allow small particles of dust to settle in the sound unit and on its optical system. This may be one cause of low volume, because the full width and intensity of the exciting- light beam is then partially nullified be- cording markings on the sound track, and enters the photoelectric cell. If a disc record is on the turntable, dust will fall on it and cause noise when it is played. The film itself must be kept clean. It must be inspected carefully for any scratches or marks other than actual re- cording markings en the sound track. Any mark on the sound track whether it be a scratch, poorly made splice, dust particle or even a globule of oil will vary the light entering the photoelectric cell and therefore result in noise or a reduc- tion in volume or both. Many of the foreign substances that accumulate in the aperture of the sound unit are de- posited there as the film passes through on its way to the lower magazine. Keep oil off the film so that dust will not be offered a resting place. Commercial devices which automatic- ally clean the film after it leaves the upper magazine can be purchased and should be quite helpful. J. S. WARD Service Manager, Erpi If dirt remains stationary in the slit proper, the decrease of light allowed to pass results in a loss of volume. There- fore care must be taken to clean the slit thoroughly each day with a pipe cleaner and a stiff toothbrush. It is well to bend the pipe cleaner in a hair-pin shape be- fore using to avoid scratching the sound aperture plate. The dust that rests on the optical sys- tem and is in the direct path of the light, will, if it vibrates, cause flutter in the reproduced sound. When wax from the film gets on the film guide roller, it throws the film over to one side so that the sprocket holes appear in the path of the exciting light beam. This causes a low frequency hum in the horns which may get very loud. By preventing the initial deposit of wax in the roller we minimize the accumula- tion of more wax. Like the paint manufacturer who says "Save the surface and you save all," I say "Clean the Surface and Save Your Troubles." Over-lubrication causes many troubles. The projectionist should have the oil chart supplied by the manufacturer in full view. This chart shows exactly where to oil, when to oil and what oil to use. Oil causes rubber to deteriorate and it should therefore be kept away from rubber covered wires and from the rubber supporting pads used with amplifiers. "If a little is good, more is better," does not apply to sound equipment lubri- cation. Excessive lubrication will have one sure result — noise. — J. S. Ward, Service Manager, Electrical Research Products, Inc. Causes of Ground Noise and Their Remedy GROUND noises causes more or less trouble in a large percentage of motion picture sound sets, al- though most of them are disturbances which could be corrected with little effort. The greatest source of these troubles, perhaps, is nearby motors or mains. Often the ground noises come from machinery entirely separate from the sound set itself. In cases where the machine itself is at fault, it is impera- tive that the motor, generator, commu- tating rectifier, or whatever is causing the "static," be kept entirely clean. The micas should be undercut to the right depth, brushes properly bedded down and positioned, to prevent sparking where it is unnecessary. Sometimes these precautions fail, then it is time to examine the armature windings. After the sparking has been cut to a minimum, it will sometimes still exist. In that case, it has been found effective to use a pair of large condensers, con- necting one pole of each of these to one of the brushes and the other to the earth. On machines with more than two brushes, they are usually wired in pairs. Consequently connecting with condensers offer no great problem. One point should be watched in procuring the condensers: They should be absolutely the best obtainable. Except for low volt- e 1,000 volts working pressure. Best results are obtainable by fusing the condenser connections. By this method there is no chance of the motor or generator being injured should the condenser insulation break down. Further protection against interfer- ence from mains may be had by covering the conduit and its wires with a sheet of metal efficiently earthed. This must be placed between the interfering cir- cuit and the sound conduit. This sys- tem is called "screening." It is difficult to stave off ground noises in the best regulated machines if there is vibration that can emanate from any part of the metal. Guarding against vi- bration is essential in the soundhead and the first-stage amplifier, and it is just as important in the photoelectric cell, where parasitic impulses spring up so from vibration in the light beam. Vibration in the first-stage amplifier and the photoelectric cell may be averted by mounting both on well adjusted springs or upon an exceedingly soft rub- ber base. This rule holds just as well for amplifiers mounted on the wall of the operating box, for buildings are al- ways susceptible to tremulations from street traffic, motor generators and so on. Sound projection has recently seen the introduction of a new anti-microphonic valve device, in which the valve itself is enclosed in a large evacuated bulb. This prevents the conduction of mechan- ical and sound vibrations to the valve. As for the optical and mechanical causes of ground noise, it should be pointed out that a low-frequency hum (96 cycles) affects the photoelectric cell when the edges of the perforations pro- trude into the light beam. The operator can do nothing to control the graininess of emulsion but he can do something about dirty film, which forms an impor- tant cause of ground noise. Many good sound outfits have their troubles with vibration pickup on the synchronizer. A remedy for this is es- sential. The design of the synchronizer should decide the treatment. Sometimes the flexible shaft is inferior. An infe- rior shaft will suffer from hard vibra- tions and eventually it will kink. A good shaft overloaded may also do this when the gears mesh too tightly, or when the bearings are too stiff or the oil too gummy. There is no better way of detecting gear disturbances than by comparing the ground noise on disc re- comparing with non-synchronous. If it is excessive on the former, one will im- mediately know that the gears are at fault. It may be only a flywheel or a motor coupling. It is surprising how great an amount of needle scratching can sometimes be transmitted to the speakers. A quick October 25, 1930 cure is the use of a scratch filter in the circuit. There are, however, more effi- cient methods, since the scratch filter of necessity cuts out the higher fre- quencies so important in pleasant repro- duction of music. Usually the scratching is due to a badly worn disc and the only thing to do is get a new one. Then again, it may be caused by too heavy pickup or improper needles. Every needle should be checked before use and should never be used more than for the playing of one record. The Final Link in London's Chain of Astoria Cinemas (Continued from page 44) tre is the two complete ventilating and heating systems which have been in- stalled; it is claimed that this is the first time that this has ever been done in any cinema theatre. One will serve the corri- dors, tea lounge and waiting rooms, whilst the other will serve the audi- torium, it being considered that in a theatre of this size it is essential to have separate heating control for the theatre proper. Charmingly appointed refreshment lounge and tea rooms have also been provided, for which electric kitcheners will be utilized. The projection room and its attendant rooms are probably without equal in the United Kingdom, both for size and up-to-date equipment. Among other apparatus installed are one Super-Simplex Model M, three Simplex machines with Western Electric sound mechanisms, two Brenkert Super-Spots, and a Brenograph effects projector. The Simplex machines are fitted with Hall & Connolly high-intensity arcs. As with its sister house at Brixton, the Finsbury Park Astoria boasts a complete self-contained flat upon the roof, where will live the staff manager of the theatre. He will be in direct tele- phone communication with every part of the house night and day. The Astoria was designed by E. A. Stone. Exhibitors Herald-World 59 news ... a report of something new is news. That may not be the newspaper editor's definition, but in its general application, this definition is obviously true. News- paper editors don't regard advertisements as news. But that is what they are. They tell you about something new — or they tell you something new about something old. Though their subjects are products, they are none the less reports, since they do impart knowledge. And after all, isn't a large part of the business man's interest in news concerned with product? We can recommend no better source of news about product than the advertise- ments in this issue. RACON SPEAKERS and UNITS FOR THEATRES REPRODUCE THE VulcE and MUSIC TO PERFECTION Racon's Latest Development! NEW TYPE PORTABLE HORN As illustrated No. 3320-A Air column length — slightly less th^n 7 feet Oral bell 27 in. x 35 in. . depth 28 in. Can be separated in two halves for porta- bility. Excellent for music as well as speech. RACON Products Are Leaders in the Industry Racon J. i mt Electro- Dynamic" Type Horn Unit Patented non-vibratory, non-porous material and construction, plus light weight, which make for perfect results and maximum convenience. These outstanding features of RACON products have made imitation and competition impossible. Protect yourself against patent in- fringement suits by using RACON Horns and R^CO'N Units as these are fully protected by patents. Improve vour Sound Equipment with RACON Speakers and Watch Results! Our Latest Catalog on Request No. 5325 i'or Theatre Use This Horn is especially adapted where there's inadequate space between screen and wall. Air Column slightly less than 10 ft. Depth 30 inches. Bell 30x40 inches. Weight 30 pounds. RACON ELECTRIC CO., Inc. Specialists in Acoustic Chambers Factories : 1 8 to 24 Washington Place, New York SLOUGH, BUCKS, ENGLAND MUTUAL ST., TORONTO, CANADA MELLAPHONE EQUIPMENT OFFERS FULL PATENT PROTECTION TO EXHIBITORS UNDER FULL TONE REPRODUCTION COMPANY PATENTS THOROUGHBRED PERFORMANCE Mellaphone Equipment is advanced scien- tifically. Mechanically it represents the highest degree of skilled workmanship. Sound units are products of the best known manufacturers in the sound field Mellaphone equipment is the standard, — the accepted leader in design. Compact, quickly installed. Unsurpassed in tonal quality and flexibility. Change to Mella- phone, the simplest and best. Write or wire for full information. Territory for dealers. MELLAPHONE CORPORATION SHS Eventually all Sound-on-Film equipment will use the SAF-RAY principle because it is better. Find out why. SIMPLIMUS, INC. 67 Church Street Boston, Mass. 60 Better Theatres Section October 25, 1930 THE EQUIPMENT INDEX A Complete Catalog of Articles of Theatre Equipment and Their Manufacturers and Dealers, Arranged Alphabetically by Product [Manufacturers and dealers listed in black type have supplied this department with special information concerning their product which may be obtained upon request.] Accessories for Music and Sound Reproducing Devices ACCESSORIES for music and sound reproducing devices are many and varied. This comparatively new phase of the motion picture business has brought new demands upon the theatre. In the word "theatre" are included the exhibitor and the projectionist. These new phases of theatre operation must be studied, and included in the product necessary to operation of such equip- ment are : Pick-ups, motors, needle cups and covers, automatic stops, headsets, turntables, volume controls (rheostats), electric filters, amplifiers (power packs), radio tubes, loud speaker units, speak- ers (magnetic or electro-dynamic), horns (exponential), rotometers, stro- boscope discs, cabinets and cabinet hardware. A well balanced set is im- perative and for such a set there are equipment requirements which cannot be overlooked. There has also been brought out a rectifying device for use with the ex- citer lamp on the projector. This de- vice eliminates the use of batteries or rectifiers for supplying D. C. current to the filament of the lamp. It consists of a transformer, chokes and condensers, and uses Argon gas tubes for the recti- fying unit. Allen-Bradley Company, 286 Greenfield Avenue. Milwaukee, Wis. Allen-Hough Carryola Company, 279 Walker Street, Milwaukee, Wis. Amplion Radio Corporation, 133-141 W. 21st Street, New York City. BASSON & STERN, 751 E. 32nd Street, Brooklyn, Bodine Electric Company, 2254 W. Ohio Street. Chicago, 111. Briggs-Stratton Company, 1047 Louis Avenue, Mil- waukee, Wis. Carter Sound Equipment Company, 1820 N. Lawndale Avenue, Chicago, 111. Central Radio Laboratories, 16 Keefe Avenue, Mil- waukee, Wis. CHICAGO CINEMA EQUIPMENT COMPANY, 1736- 54 N. Springfield Avenue, Chicago, III. Electrical Research Laboratories, 22nd and Paulina Streets, Chicago, III. Empire Phono Parts Company, 10316 Madison Ave- nue Cleveland, O. Fansteel Products Company, Inc., North Chicago, 111. Forest Electric Corporation, 272 New Street, Newark. N. J. Freed-Eisemann Radio Corporation, Junices and Liberty Avenue, Brooklyn, N. Y. The General Industries Company, Elyria, O. Gray & Danielson Mfg. Company, 250 First Street. San Francisco, Calif. Hobart Bros. Company, Troy, O. Jewell Electric Instrument Company, 1650 Walnut Street, Chicago, 111. Kellogg Switchboard & Supply Company, 1024-70 W. Adams Street, Chicago, 111. The Lakeside Supply Company, 73 West Van Buren Street, Chicago, HI. MACY MANUFACTURING COMPANY, 1449-51 39th Street, Brooklyn, N. Y. Newcome-Hawley, Inc., St. Charles, 111. Oliver Manufacturing Company, Film Building, Cleveland, O. The Oro-Tone Company, 1000-1010 George Street, Chicago, 111. The Prime Mfg. Company, 653 Clinton Street, Mil- waukee, Wis. Radio Industries of Canada, Ltd., 120 Fort Street, Winnipeg, Manitoba. S. O. S. CORPORATION, 1600 Broadway, New York City. SILVER-MARSHALL, INC., 6401 W. 65th Street, Chicago, 111. SIMPL1MUS, INC., 67 Church Street, Boston, Mass. The Theatre Sound Equipment Company, Hope, Ark. Thordarson Elec. Mfg. Company, 500 W. Huron Street, Chicago, 111. United Air Cleaner Company, 9705 Cottage Grove Avenue, Chicago. 111. Van-Ashe Radio Company, Tenth and Walnut Streets, St. Louis, Mo. Yaxley Mfg. Company, 9 S. Clinton Street, Chicago, 111. Accounting Systems TJOOKKEEPING systems taking into consideration specific requirements of the theatre have been developed to care for the operation of motion picture houses. These may be had either in loose leaf form or in solid book form covering an entire year's operation. These systems are designed to cover fully receipts and disbursements, film used, tickets sold, etc., and enable the exhibitor to check with promptness and accuracy his daily, weekly business or the business for the year. Prices range from $1.50 to $3.50. Erker Brothers Optical Company, 608 Olive Street, St. Louis, Mo. Finch and McCuIlough, Aurora, 111. THE NATIONAL THEATRE SUPPLY COMPANY, 92-96 Gold Street, New York, N. Y. Acoustical Products and Engineering jOPOPER acoustics is today a subject of outstanding importance in motion picture theatres. The introduction of sound films has necessitated the estab- lishment of a more exact standard of acoustics than was necessary when mo- tion picture theatres simply had the acoustical problem involved in orchestral and incidental music, because speech de- mands a more exact acoustical condition than music. In addition, the use of sound films made possible a range of volume never before possible, and made it necessary as well to reproduce care- fully every shade and inflection of the human voice. New types of speakers, special sound screens, etc., add to the problem. An auditorium that is faulty in acous- tical properties is incapable of being used with any degree of satisfaction for sound films. Due also to the limitations of the recording and reproducing ap- paratus it is essential that the acoustical properties of the theatre in which sound films are reproduced shall aid in the quality of the reproduction rather than introduce added distortion and confu- sion. The problem of acoustics in audi- toriums has been reduced to a science, and proper acoustics may be built into new theatres or provided in existing theatres through a proper study of the- atre design and the use of interior fin- ishes which have the qualities that con- trol sound. Extensive research within the past few years has produced types of interior finish which combine the desir- able acoustical characteristics with ex- cellent decorative possibilities. These materials have an architectural flexibil- ity of standard at least approximating that of interior finishes. The problem of acoustics in theatres has resulted in special consideration of them by certain manufacturers who have established special departments, headed by experts, to cooperate with theatre owners and architects in the acoustical treatment of theatre build- ings. Berliner Acoustic Corporation, 1808 Paramount Build- ing, New York City. THE CELOTEX COMPANY, 919 N. Michigan Avenue, Chicago, 111. Craftex Company. 37 Antwerp Street, Boston, Mass. General Insulating & Manufacturing Company, Alexandria, Ind. Guyton & Cumfer Company, 4451 Fillmore Street, Chicago, 111. The Housing Company, 40 Central Street, Boston, THE INSULITE COMPANY, 1212 Builders Exchange, Minneapolis, Minn. Halizite Corporation, 49 W. 45th Street, New York City. Johns-Manville Corporation, 292 Madison Avenue, New York City. KING STUDIOS, INC., 309 S. Harwood, Dallas, Tex. Macoustic Engineering Company, Ninth and Euclid Avenues, Cleveland, O. Maizewood Products Corporation, 203 N. Wabash Avenue, Chicago, 111. Thomas Moulding Brick Company, 165 W. Wacker Drive, Chicago, 111. NATIONAL RUG MILLS, INC., 2494 S. Fifth Street, Milwaukee, Wis. Therm-O-Proof Insulation Company, 203 N. Wabash Avenue, Chicago, 111. Union Fibre Sales, Inc., Winona, Minn. UNITED STATES GYPSUM COMPANY, 300 W. Adams Street, Chicago, 111. Universal Gypsum & Lime Company, 111 W. Wash- ington Street, Chicago, 111. WESTERN FELT WORKS, 4029-4133 Ogden Avenue, Chicago, III. Weyerhaeuser Forest Products. Merchants National Bank Building, St. Paul, Minn. The Wood Conversion Company, 360 N. Michigan Avenue, Chicago, Jll. A Act Announcers 'T'HE prevalence of combination bills in both motion picture and vaudeville theatres gives added significance to the act announcer. Naturally, in new houses these should be installed during construction so that they will harmonize with the interior design. In remodel- ing, suitable designs may be obtained for the decorative scheme decided upon. Act announcers are either automatically or hand controlled, with the automatic ones controlled remotely or from the stage. The general principle of the act announcer may be successfully used in window display promotion for the an- nouncing of current and forthcoming bills. Such mechanism must be auto- matically operated. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, 111. Davis Bulletin Company, Inc., Lock Street. Buffalo, N. Y. October 25, 19S0 Exhibitors Herald-World 61 Adapters, Mazda HTHE Mazda lamp adapter is a device ■*■ for converting a projector using the carbon arc to the use of Mazda projec- tion lamps. It can be installed in any carbon arc housing by fastening it to the lower carbon jaw. It will operate for both pictures and stereopticon slides. The device consists of a bracket, an ad- justable arm and reflector located be- hind the lamp. Prices range from $10 up. BEST DEVICES COMPANY, Film Building, Cleve- land, O. Monarch Theatre Supply Company, 154 E. Calhoun Avenue, Memphis, Tenn. Addressing and Duplicating Machines TN machines of this type for the auto- matic addressing of house organs, programs, special promotional letters and other literature, as well as sales let- ters, there are two methods employed in making stencils. One is known as the typewriteable address card system which may be prepared on a typewriter, and the other is the embossing of names and addresses on metal plates. Exhibitors will find that addressing machines may be purchased on time, and will be given demonstrations without cost or obliga- tion. Addressing machines may be pur- chased as low as $20. The Addressograph Company, 901 W. Van Buren Street. Chicago, III. Elliott Addressing Machine Company, 117 Leonard Street, New York City. Rapid Addressing Machine Company, 225 W. 34th Street, New York City. Speedaumat Addressing Machinery, Inc.. 2023 Wil- low Street, Chicago, 111. A Admission Signs Refer to SIGNS, DIRECTIONAL A Advertising Novelties 'T'HE thing to be accomplished through the use of advertising novelties, of one type or another is the chief consid- eration in their selection. Among the popular novelties, however, which have been used by theatres for stimulating matinee business, building up juvenile performances or bolstering business on week nights are balloons, thermometers on which are imprinted pictures of stars, buttons, badges, pennants, confections, toys, etc. A popular children's matinee stunt can be obtained by giving away a variety of novelty toys. These can be had in boxes containing 100 toys rang- ing in value from 5 to 15c at a cost of $3.00. American Badge Company, 141 W. Austin Avenue, Chicago, 111. BRAZEL NOVELTY MANUFACTURING COM- PANY, 4005 Apple Street, Cincinnati, O. Chicago Flag & Decorating Company, 1315 S. Wa- bash Avenue, Chicago, 111. ECONOMY NOVELTY & PRINTING COMPANY, 340 West 39th Street, New York City. THE LEADER PRESS, Oklahoma City, Okla. Miller Rubber Company, Akron, O. Mills Novelty Company, 4110 Fullerton Avenue, Chicago, 111. Philadelphia Badge Company, 942 Market Street, Philadelphia, Pa. Pioneer Rubber Company, Willard, O. Toycroft Rubber Company, Ashland, O. THE VITAPRINT COMPANY. 729 S. Wabash Ave- nue, Chicago, 111. A Advertising Projectors Refer to PROJECTORS, ADVERTISING Advertising, Theatre Refer to THEATRE PROMOTION Air Conditioning and Cooling Equipment AIR entering the theatre where air conditioning equipment is used is cleansed and humidified by a process of passing the air through fine sprays of water which removes from it dust and other dirt as well as obnoxious odors and gases. Systems of this type are generally referred to as "air washers." There is also a system known as the "cataract type," in which the water de- scends from a distributing tank over a series of baffle plates. The air is drawn in from the outside and then passed over heating coils so that it will not cause freezing of the water in the air washer. These coils are called tempering coils. The air then passes through a mist of water caused by a number of spray nozzles that cre- ate a dense fog, removing dust, odors, gases, etc. The air absorbs moisture from the spray and is cooled thereby. It then passes through a series of sheet iron baffles that remove all suspended and entrained moisture. The air next passes through the bank of heating coils that raise its temperature to the desired degree. From here it is distributed though a proper system of ducts to vari- ous parts of the theatre. American Air Filter Company, Inc., First and Cen- tral Avenues, Louisville, Ky. Bayley Blower Company, 732 Greenbush, Milwaukee, Wis. Brunswick-Kroeschell Company. New Brunswick, N. J. Carrier Engineering Corporation, 750 Frelinghuysen Avenue, Newark, N. J. Clarage Fan Company, North and Porter Streets. Kalamazoo, Mich. Cooling & Air Conditioning Corporation, 31 Union Square, New York City. KOOLER-AIRE ENGINEERING COMPANY, 1904 Paramount Building, New York City. National Carbonic Machinery Co., Wisconsin Rapids, Wisconsin. B. F. Reynolds & Company, 118 W. Ohio Street, Chicago, 111. U. S. Ozone Company, 500 N. Dearborn Street, Chicago, 111. Wittenmeier Machinery Company, 850 N. Spaulding Avenue, Chicago, III. York Ice Machinery Company, York, Pa. Air Dome Tents HTHESE are tents suitable for housing of audiences for amusements and gatherings of various types, used in the motion picture industry mostly during the summer as open air shows, the top of the tent being removed. D. M. Kerr Manufacturing Company, 1954 W. Grand Avenue, Chicago. 111. Martin, N. Y., Tent & Duck Company, 304 Canal Street, New York City. North American Tent & Awning Company, 1462-64 Milwaukee Avenue, Chicago, III. Tucker Duck & Rubber Company, 515 Garrison Avenue, Fort Smith, Ark. A Aisle Lights AISLE lights should be installed on every sixth chair standard in sig- zag fashion along aisle. Lights are placed at sufficient height from floor to properly illuminate same without dis- turbing reflection to screen or audience. 10-watt lamps are generally used. Prac- tically all theatres today are installing aisle lights as a protection and conveni- ence to patrons. In recent months a number of instances have been noted where aisle lights have been cast as part of the chair standard itself, the practice being carried out in the more elaborate theatres when the chairs are built to certain decorative specifications. W. B, king Theatrical Engineer Consultant Is your theatre in the red? We can furnish plans how to put it on the right side of the ledger. King Studios INC. Designers, Decorators and Furnishers of Theatres Complete 309 S. Harwood Dallas, Tex. South's Largest Concern Specializing in Acous- tical Correction and Acoustical Materials. SPECIALS FOR •'Rain or Shine" "Dixiana" "Reno'" "Little Accident" •Madam Satan" "Swing High" "Indians Are Coming" Rin-Tin-Tin in "Lone Defender" "Hell's Angels" "The Gorilla" Fill your seats with original box-office EXPLOITATION NOVELTIES Made for Every Picture Produced Now Serving PATHE - R-K-O - UNIVERSAL - M-G-M TIFFANY - SONO-ART - LOEWS UNITED ARTISTS - FIRST NATIONAL and Many Others Economy Novelty & Printing Co. 340 W. 39th Slrest, New York, N. Y. Tel. Medallion 3664 Make WHOOPEE "THE BRAZEL WAY" Our illustrated catalog full of fun-making novelties that will put pep into parties, dances, conventions, festi- vals and celebrations of any sort. You'll find just what you want among these 1001 items. Send for it today. Braze I Novelty Mfg. Co. Mjyu Apple St., Cin'tt, O. RICHARDSON'S MOTION PICTURE HANDBOOKS Vols. 1 and 2 Vol. 3 (on sound only) — Combination price (the 3 volumes) Building Theatre Patronage (By Barry & Sargent) .$ U.20 ..$ 5.10 ..$10.20 ..» 5.10 We Are Handling Them for the Convenience of the Trade Herald-World Bookshop 407 S. Dearborn Street, Chicago, IU. 62 Better Theatres Section October 25, 19S0 ib JOO, 1000. 1500 2000 watt capacity THE EASY ELECTRIC HEATER Designed especially for Theatre Organ Chambers, Box Offices, etc., but will prove useful in many other places. AISLE LIGHTS For Theatre Chairs, Ramps & Stairways KAUSALITE MFC. CO. 8129 Rhodes Ave., Chicago, 111. FII'«H wu.l Al«IF IICHT STAIVDARD CHAIR TYPE Aisle lights sell for about $4.00 each, the price decreasing for quantities. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, 111. Brenkert Light Projection Company, 7348 St. Aubin Avenue, Detroit, Mich. Brookins & Chapman, Inc., 3912 Carnegie Avenue, Cleveland O. KAUSALITE MANUFACTURING COMPANY, 8129 Rhodes Avenue, Chicago, 111. KL1EGL BROTHERS, 321 W. 50th Street, New York City. Major Equipment Company, 4603 Fullerton Avenue, Chicago, 111. NATIONAL THEATRE SUPPLY COMPANY, 92-96 Gold Street, New York, N. Y. A Aisle Rope A HEAVY rope covered with velour usually, in green or red is used in theatre lobbies, the rope being connected to stationary or portable brass posts for guiding and handling crowds. Mandel Brothers, Inc., State and Madison Streets, Chicago, 111. Newman Manufacturing Company, Norwood Station, Cincinnati, O. Albert Pick-Barth Company, Inc., 1200 W. 35th Street, Chicago. 111., and 34 Cooper Square, New York City. ZERO VALVE & BRASS CORPORATION, 634 Fourth Street, Buffalo, N. Y. A Amplifiers A MPLIFIERS are electrical devices for increasing the loudness of sound. Technically, they are instruments which increase the electrical energy produced in the pickups. They are used in all motion picture sound systems, public ad- dress systems, with non-synchronous de- vices, etc. American Transformer Company, 178 Emmet Street, Newark. New Jersey. ELEC-TRO-FONE CORPORATION 2490 University Avenue, St. Paul, Minn. Gates Radio & Supply Company, Quincy, 111. General Amplifier Company, 27 Commercial Avenue, Cambridge. Mass. Operadio Mfg. Company, St. Charles, III. The Oro-Tone Company, 1000-1010 George Street, Chicago. III. Radio Industries of Canada, Ltd., 120 Fort Street, Winnipeg, Manitoba. Radio Receptor Company, 106 Seventh Avenue, New York City. Samson Electric Company, Canton, Mass. SILVER MARSHALL, INC., 6401 W. 65th Street, Chicago. 111. The Webster Company, 850 Blackhawk Street, Chi- cago, HI. Van-Ashe Radio Company, Tenth and Walnut Streets. St.. Louifi. Mo. WEBER MACHINE CORPORATION, 59 Rutter Street, Rochester, N. Y. Webster Electric Company, Racine, Wis. A Anchors for Chairs rPHESE are expansion shell bolts used for anchoring theatre seats to the floor. They are made in several types. Type No. 1 is used with a carriage bolt and is inserted in the hole and set with a small setting tool before placing the chair in its final position. This tool is furnished without extra charge. The No. 2 type is used with a square head machine bolt which has been specially heat treated to prevent any possibilities of stripping the threads when drawn up tightly with a socket wrench. This type No. 2 is attached to the leg of the chair before placing the chair in position. The method of application is to insert the bolt through the hole in the leg of the chair and turn the expansion shell far enough up on the bolt so that it comes in contact with the under surface of the chair leg. This small amount of fric- tion prevents the shell from turning around. The shells will withstand the constant vibration of raising and lower- ing the chair seats, as well as the motion and hard usage they must necessarily stand when the seat is occupied. The shells are furnished to the user com- plete, consisting of the expansion shells together with a washer and whatever style or length of bolt the customer may specify. Different makes of chairs take different lengths of bolts, and stock is carried to cover this variation. Bolts range from 1% inches to 3 inches in length. Ackerman-Johnson Company, 625 Jackson Boulevard, Chicago, 111. American Expansion Bolt Company, 108-28 N. Jeffer- son Avenue, Chicago, 111. THE NATIONAL THEATRE SUPPLY COMPANY. 92-96 Gold Street, New York, N. Y. The Paine Company, 2949 Carroll Avenue, Chicago, III. U. S. Expansion Bolt Company, 139 Franklin Street, New York City. A Arc Regulators AS the name implies the arc regulator regulates the voltage at the arc through automatic feeding as the carbon is consumed and the gap between the carbons increases. The result of this automatic action is a steady light on the screen pronounced superior to that which it is possible to produce by hand. The arc control, as it is frequently called, feeds the carbons in an even manner. This equipment sells for about $125. CHICAGO CINEMA EQUIPMENT COMPANY, 1736- 1754 N. Springfield Avenue, Chicago, I1L The J. E. McAuley Manufacturing Company, 554 W. Adams Street, Chicago, 111. A Arc Lamps, Reflecting Refer to LAMPS, REFLECTING ARC A Arc Lamps, High Intensity Refer to LAMPS, REFLECTING ARC Architectural Service TN planning a motion picture theatre, the services of a competent theatre architect are recommended. Such serv- ice may be comprehensive or limited ac- cording to the nature and size of the project. For example, an architect may be called upon to furnish complete plans and specifications for a theatre and the work of building a house let to a local contractor. In such cases, where the architect's supervision is not arranged for, the cost of complete plans and speci- fications is 3 per cent of the cost of the project. On this basis the cost of plans and specifications for a $50,000 theatre, for example, would be $1,500. The regular architect's commission as established by the American Institute of Architects, in which the architect ren- ders full supervision throughout the con- struction period is 6 per cent. The architect's fee for plans and specifica- tions, usually results in a saving in vari- ous materials and labor which more than compensates for the cost of the plans, it has been found. His plans provide a safeguard against a building which might prove unsatisfactory from many angles if designed by someone who is not familiar with the special requirements of theatres. It should be remembered that a theatre is a highly specialized type of building. Even the archi- tect who may be successful in designing factories, warehouses and industrial buildings of other types is not equipped to give an understanding to theatre problems which may be expected of the architect who has given this particular type of building an almost exclusive at- tention. The hazard of trusting the design of a theatre to a local contractor, therefore is readily apparent. He can usually be relied upon to perform satisfactorily the constructional work but the plans for the theatre require expert understanding if the completed job is to be successful and profitable. Brush Building Corp., 52 Vanderbilt Avenue, New York City. The Hirsch Corporation, 209 South Third Street, Columbus, Ohio. A Artificial Flowers and Plants ly/TANY places in the theatre may profitably be made beautiful through the use of art plants and flow- ers. The lobby, foyer, auditorium walls and organ grill offer excellent places for such use. Many theatres are capitalizing the seasonal rejuvenation it is possible to achieve in the house through the use of plants and flowers. Much progress has been made recently in the manufac- ture of beautiful art flowers, plants and trees of all kinds. Not only do art plants and flowers provide a natural beauty in the theatre but they may advantageously be used in brightening dark corners and barren spaces. Sound equipment in theatres has turned the orchestra pit of most houses into a dead spot. This can be overcome by the installation of a lawn and garden effect. October 25, 1930 Exhibitors Herald-World 63 Adler- Jones Company, 651 S. Wells Street, Chicago 111. The Aiken Decorative Company, Bloomfield. Ind. The Botanical Decorating Company, 319-27 W. Van Buren Street, Chicago 111. Chicago Artificial Flower Company, 632 N. Albany Street, Chicago, 111. Oscar Leistner, Inc., 323 W. Randolph Street, Chi- cago, 111. FRANK NETSCHERT, INC., 61 Barclay Street, New York Ci'y. A. L. Randall Company, 729 S. Wabash Avenue, Chicago, 111. Sehack Artificial Flower Company, 134-40 N. Damen Ave., Chicago. 111. Schroeder Art Flower Manufacturing Company, 8341 Superior Avenue, Cleveland, O. A Automatic Change-Overs Refer to CHANGE-OVERS A Automatic Curtain Control Refer to CURTAIN CONTROL MACHINES A Automatic Sprinklers CPRINKLING system located in ceil- ing which goes into operation in case of fire through melting of fusible sprinkler link by heat. Automatic Sprinkler Corporation of America, 123 William Street, New York City. Globe Automatic Sprinkler Company, 250 Park Ave- nue, New York City. A Balloons, Advertising Refer to ADVERTISING NOVELTIES A Banners and Posters (Hand-Painted) |T)UE to improved workmanship and quality of product theatre advertis- ing by means of hand painted banners has gained renewed vogue in the past few years. Banners in many colors are now available on heavy poster paper, on muslin and in the form that is known as regular paper banners. The usual sizes of these banners are 32 or 36 inches wide by 10 feet. Muslin banners are made in the same width running any length the cost being around 25 cents per foot. The paper and heavy poster banners about 3x10 feet cost about 50 cents each. The banners are painted in oil color and are waterproof. A variety of colors may be included. All banners may be artistically air-brushed at no ad- ditional cost. In addition to the straight lettered banners, illustrated banners are some- times desired for big attractions. Ban- ners range in cost from 25 cents per foot up. The Arkay Sign Company, Inc., 421 Film Exchange Building, Cleveland O. Chicago Flag & Decorating Company, 1315 S. Wabash Avenue, Chicago, 111. CHICAGO SHOW PRINTING COMPANY, 1335-45 West Lake Street, Chicago, 111. Consolidated Sign Letter Company, 73 W. Van Buren Street, Chicago, 111. H. DRYFHOUT COMPANY, 736 S. Wabash Avenue, Chicago, 111. Henry Jackson, 141 Fulton Street, New York City. THE LEADER PRESS, INC., 17 West Third Street, Oklahoma City, Okla. The Poster Design Service. Inc., 729 Seventh Avenue, New York City. Standard Sign Service, 127 N. Dearborn Street, Chicago, 111. Theatrical Poster Company, 823 S. Wabash Avenue, Chicago, 111. A Batteries OATTERIES form important units of sound reproducers and are generally furnished by the manufacturer with the sound apparatus. Non-synchronous de- vices do not use them, but synchronous methods must have them in order to eliminate the hum of the alternating current. Any standard make of batteries can be used, but it is always best to use Shrubs, Trees and Flowers \ V i i xm V i Ml k ■s 1 ^M Mil *«2 Sly IP'/ WMJ f| * --^uK B|«|f IjtI Artificial and Natural Preserved for Theatre Interiors Lobbies and Foyers also for Miniature Golf Courses Write for Catalogue No. 6 FRANK NETSCHERT Inc. 61 Barclay Street, New York, N. Y. Specialists in Decorations for • Atmospheric Theatres the make furnished or recommended by the manufacturer of the saund ap- paratus. Another important use of batteries in motion picture theatres is in emergency lighting systems which augment the regular source of light power as a safe- guard against breakdown of the local system. They are installed for instant service upon such a breakdown, being placed in operation automatically. Be- sides giving the necessary power for lighting, they are capable also of afford- ing the projector motors power for some time. Prices depend on the nature of the installation. ELECTRIC STORAGE BATTERY COMPANY, Phila- delphia, Pa. Enslen Hydro & Electric Company, Inc., 1G00 Broad- way, New York, N. Y. Philadelphia Storage Battery Company, Ontario and C Streets, Philadelphia, Pa. Willard Storage Battery Company, 246 E. 131st Street, Cleveland, O. A Bell and Buzzer Signal Systems pERFECT continuity of the perfor- mance depends upon bell, buzzers and signal systems. The projection room and the stage and the managers office keep in constant touch with each other by various systems of signaling, and only by these means can coordination exist. The ushers have means of sig- naling the doorman or director as to which part of the house to send patrons, and the ushers are informed by a seat indicating device where and how many seats are empty or filled. The Bryant Electric Company, Bridgeport, Conn. The Holtzer-Cabot Electric Company, 125 Amory, Roxbuiy, Mass. Select-O-Phone Company, Providence, R. I. A Blocks, Pulleys, Stage Rigging Refer to HARDWARE, STAGE A Blowers, Organ Refer to ORGAN BLOWERS A Bolts, Panic A HORIZONTAL lock placed on the inside of exit doors which auto- matically releases on slightest pressure. William P. Bolles, 377 Bishop Street, Milwaukee, Wis. Vonnegut Hardware Company, Indianapolis, Ind. A Bookkeeping Systems, Theatre Refer to ACCOUNTING SYSTEMS A Booth Equipment, Projection Refer to PROJECTION BOOTH EQUIPMENT A Booths, Ticket Refer to TICKET BOOTHS A Brass Grilles Refer to GRILLES A Brass Rails TTSED in theatres in front of ticket ^ office, for dividing lobby, boxes and for orchestra pit, and for many other uses. Plush covering is frequently used over these rails. Brass rails can be fur- nished in electro-plated finishes such as statuary bronze, verde antique, oxidized brass, oxidized copper, nickel plated, brushed brass, etc. Prices of brass rails range from 55c to $2.50 per foot. 64 Better Theatres Section October 25, 1930 Chicago Architectural Bronze Company, 4740 N. Clark Street, Chicago, 111. Daniel Ornamental Iron Works, 4435 W. Division Street, Chicago, 111. Illinois Bronze & Iron Works, Inc., 915-23 S. Kildare Avenue, Chicago, 111. Newman Manufacturing Company, Norwood Station, Cincinnati. O. Edward G. Reinhardt Manufacturing Company, 110 E. Second Street, Cincinnati, O. F. P. Smith Wire & Iron Works, 2346 Clybourne Avenue, Chicago, 111. ZERO VALVE & BRASS CORPORATION, 634 Fourth Avenue, Buffalo, N. Y. A Brokers, Theatre YfTlTH the growth of the motion pic- ture theatre, and the involved legal procedure in sale, purchase or ren- tal, it is oftentimes found advisable to consult those who have studied this phase of the business. Theatre broker- age has become a real factor in the business. A. R. Boyd Enterprise, 1700 Sansom Street, Phila- delphia, Penna. W. J. Miller, 321 Security Block, Des Moines, la. A Bronze and Iron Work, Ornamental 'THE theatre today cannot be shoddy in appearance. Everything visible to the eye of the patron must be colorful and artistic — the organ grilles, all metal work on doors, railings, wickets, metal accoutrements in men's smoking rooms and women's rest rooms, etc. This bronze and iron work may be artistic in its plainness, or in the elaborateness of its design and mould, or again in the severity of the modernistic tone. Grilles can be made in any design or size, and one can also obtain bronze ticket booths and lobby frames. Chicago Architectural Bronze Company, 4740 N. Clark Street, Chicago, 111. Crown Iron Works Company, 1229 Tyler, N. E., Minneapolis, Minn. Daniel Ornamental Iron Works, 4435 W. Division Street, Chicago, 111. The Flour City Ornamental Iron Company, 2637 Twenty-seventh Avenue, S.. Minneapolis, Minn. Illinois Bronze & Iron Works, Inc., 915-23 S. Kildare Avenue, Chicago, III. Newman Manufacturing Company, Norwood Station, Cincinnati, O. F. P. Smith Wire & Iron Works, 2346 Clybourne Avenue, Chicago, 111. Stewart Iron Works Company, Inc., 504 Stewart Block, Cincinnati, O. ZERO VALVE & BRASS CORPORATION. 634 Fourth Street, Buffalo, N. Y. Brushes, Screen Refer to SCREEN BRUSHES A Building Service, Complete T TESTIFICATION of the four outstand- ing factors in the consideration of a theatre building — financing — designing — erecting and equipping is a compara- MAIL YOUR TRIAL ORDER TODAY for HAND PAINTED SIGNS Each on heavy poster paper in S or more attractive colors and artistically airbrushed any me up to 36"xl0 ft. Write for price* on other sizes on paper-muslin and cards. One Day Prises Do Not Service Include Pottags Q«t the Bsst They Cost Less H. DRYFHOUT 736 SO WABASH AVE . CHICAGO ILL tively new undertaking in the theatre construction field but one which has proven itself entirely successful. Under this plan centralized responsibility for the completed theatre is placed with one organization which turns over to the builder the finished job. While the method under which this is achieved may vary in some details the general scheme involves an arrangement with one firm for a theatre proposition of a size and cost determined after due deliberation. The theatre building con- cern, at the conclusion of proper inves- tigation of conditions surrounding and in any way having a bearing upon the propostiion will, if the project has neces- sary merit and indicates a successful career, undertake to carry the biggest portion of the financing burden and guarantee to the exhibitor or builder the completion and opening of his thea- tre within the time limit agreed upon. Plans are then prepared for a modern structure of appropriate architectural style and with proper consideration given its construction and equipment in all departments. Sharing with the exhibitor to a cer- tain extent possible hazards involved in the undertaking proposed organizations of this type maintain experts effecting the various lines of endeavor involved for purposes of their own as well as the exhibitors protection. Obviously, care- ful attention, resulting in mutual advan- tages and safeguards is given every proposition. It has been declared that theatres constructed under this method are out- standing in that they are architecturally uniform and pleasing in their appearance and material savings in construction are effected through a smooth working ar- rangement during the building period. Brush Building Corporation, 52 Vanderbilt Avenue, -New York City. Dick and Bauer, Third and Wells Streets, Milwaakee, Wis. The Hirsch Corporation, 209 S. Third Street, Columbus, O. United Services, 127 N. Dearborn Street, Chicago, 111. A Bulletin Boards, Changeable /CHANGEABLE bulletin boards, which come under this heading involve the use of a grooved board on which are placed white enameled brass letters, white enameled die cast aluminum let- ters or white or red celluloid letters of various sizes as may be desired to work out an attractive announcement. The background of the board is usually cov- ered with a dark broadcloth surrounded by a frame in mahogany or extruded cast bronze. The letters are hung in the horizontal grooves of the board and the announcement accomplished through placing of the letters in their most ad- vantageous manner. These changeable bulletin boards are made in various sizes ranging from 10 inches by 6 inches to large boards. Many theatres have adopted signs of this type for use in the lobby in an- nouncing coming and present attrac- tions. In fact the ease with which an- nouncements may be set up or changed gives these bulletin boards a wide range of use in the motion picture house. Also used on bulletin boards, but par- ticularly adapted also for marquise signs, to announce the current attrac- tion, are letters of raised opal glass mounts in oxidized finished metal frames and illuminated from the inside by elec- tric lamps. The Artkraft Sign Company, Lima, O. Joseph S. Arvid Company, Inc., 1440 Broadway, New York City. Crystalite Products Corporation, 1708 Standard Ave- nue, Glendale, Cal. Stanley Frame Company, 727 Seventh Avenue, New York City. Tablet & Ticket Company, 1021 W. Adams St., Chicago, 111. A Cabinets, Film Refer to FILM CABINETS A Cable, Motion Picture TVTOTION picture cable and other as- bestos insulated wires occupy an important place in theatres, being ex- tensively used in the projection room for the projectors, for spot and flood lights, switchboards, motor and grid resistance leads and the like. The two important features of motion picture cable are flexibility and immunity to flame and heat. Owing to the intense heat and possible danger from fire in projection booths the conductor must have the finest kind of insulation. Be- cause of the necessity for constant changes of position for floods and arcs the cable must be very flexible and tough enough to endure wear. Prices range from 5 cents to 25 cents per foot. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, 111. INTERNATIONAL PROJECTOR CORPORATION, 90 Gold Street, New York City. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Rockbestos Products Corporation, New Haven, Conn. Twin City Scenic Company, 2819 Nicollett Avenue, Minneapolis, Minn. A Cameras A NUMBER of cameras such as may be used by theatre owners in making pictures of events of local interest are available. A majority of these use the 16 m. m. film while others may be ob- tained using standard motion picture film which can be used in the regular theatre projectors. Bass Camera Company, 179 W. Madison Street, Chicago, 11. BELL & HOWELL COMPANY, 1801 Larchmont Avenue, Chicago, 111. THE EASTMAN KODAK COMPANY, Rochester. N. Y. Q. R. S.-De Vry Corporation, 333 N. Michigan Avenue. Chicago, 111. A Canopies, Theatre TTSE of artistic canopies by motion picture theatres is growing in popu- larity among houses of all sizes. A can- opy serves a number of practical pur- poses. They offer theatres an excellent advertising medium while giving to the house an attractive and inviting en- trance. During inclement weather they offer protection to waiting patrons. Canopies are usually constructed of sheet metal and may be obtained in a variety of designs. They are furnished with glass roof or with steel ceiling and metal roof. Numerous interesting stand- ard designs have been developed by mar- quise manufacturers especially for the- atre use. These are easily installed and October 25, 1930 Exhibitors Herald-World 65 are shipped to theatres in convenient sections. Suggestions for attractive de- signs are available. Inquiries should be accompanied by approximate measure- ments of the front of the building where the canopy is to be used. Not only are practically all of the new theatres being erected installing mar- quises but they are being exclusively used in the remodeling of the old houses, because of the effective manner in which they give to the theatres a new and pleasing appearance at small cost. Prices of canopies range from $300 up. E. T. Barnum Iron & Wire Works, 511 Cass Street, Detroit, Mich. Biersach & Niedermeyer Company, 220 Fifth Street, Milwaukee, Wis. Central Iron & Wire Works, Milwaukee, Wis. Covington Metal Products Corporation, 17 W. 8th Street, Covington, Ky. Daniel Ornamental Iron Works. 4435 W. Division Street, Chicago, 111. Edwards Manufacturing Company, 5th, Culvert and Butler Streets, Cincinnati, O. Milcar Steel Company, 36th Avenue and Burnham Street, Milwaukee, Wis. Moynahan & Duchene, 2658 Porter Street, Detroit, Mich. Newman Manufacturing Company, Norwood Station, Cincinnati, O. L. Schreiber & Sons Company, Ivanhoe Avenue and Montgomery Road, Cincinnati, O. The W. C. Tyler Company, 3615 Superior Avenue, Cleveland. O. A Carbons IV/IOTION picture projection carbons might possibly be considered one of the most staple products in the opera- tion of the moving picture theatre. There is no factor, indeed, which can claim any more attention in the suc- cessful operation of the theatre than the light which is used for projection, and quite a little depends on both the quan- tity and quality of projector carbons kept on hand in the projection booth. Modern projection demands the best in quality in projection carbons today, and this demand is being met by the car- bon manufacturers through their scien- tific and research departments with products that have kept pace with modern progress. Arco Electric Company, 112 W. 42nd Street, New York City. Carbon Products, Inc., 8 Beach Street, New York City. M. G. Felder Sales Company, 1560 Broadway, New York City. KLIEGL BROTHERS, 321 W. 50th Street, New York City. National Carbon Company, Inc., Madison Avenue and W. 117th Street Cleveland, 0. Charles W. Phellis & Company, Inc., 130 W. 42nd Street, New York City. Hugo Reisinger, 11 Broadway, New York City. A Carpets OECAUSE of the hard wear to which theatre carpets are subjected it has been found that there is no saving in the selection of cheap carpets. The heavier and deeper the nap the more life may be expected of a carpet. Gen- erally, floor coverings and carpets should be of a nature that rest on the floor and give the impression of stability and foundation upon which one may walk with security. A carpet that is fussy, light in color and over-decorated has a tendency to give the impression that it is not resting — but rather floating. Ob- viously this is an unfavorable impres- sion. Carpet padding used under the carpet not only provides a softer and more comfortable feeling to the foot but reduces friction and adds many years to the life of the carpet by keeping it away from direct contact with the hard floor. Carpets also should be selected with a view to the acoustics of the theatre. BIGELOW-SANFORD CARPET COMPANY, INC., 385 Madison Avenue, New York City. Congoleum-Nairn, Inc., 195 Belgrove drive, Kearny, N. J. Furniture Buyers Service. 605 Broadway. New York City. Hardwick & Magee Company, Lehigh Avenue and Seventh Street, Philadelphia, Pa. Mohawk Carpet Mills, Inc., Amsterdam, N. Y. Albert Pick-Barth Company, Inc., 1200 W. 35th Street, Chicago, 111., and 34 Cooper Square, New York City. NATIONAL THEATRE SUPPLY COMPANY, 92-96 Gold Street, New York, N. Y. Roxbury Carpet Company, Central Street, Saxonville, Mass. W. & J. SLOANE, 577 Fifth Avenue, New York City. ALEXANDER SMITH & SONS CARPET COMPANY, 285 Fifth Avenue, New York City. M. J. Whittal Associates, Brussels Street. Worcester, Mass. A Carpet Cushioning TN theatres, where continuous coming and going of patrons subjects the car- pets in aisles, stairs and foyers to un- usual wear a cushioning under the car- pets has been found to add many years to their life. In addition to this prac- tical advantage carpet cushioning gives a delightful sensation of richness and luxury which is important in creating a desirable atmosphere in the theatre. Carpet cushioning is a product made of finely combed, tufted vegetable fibre in- terlaced through a burlap backing or of animal hair felted under pressure. It is made in thicknesses varying from Vi to ZA of an inch. Carpet cushioning also has a bearing upon acoustics. THE CELOTEX COMPANY, 919 N. Michigan Avenue, Chicago, 111. Clinton Carpet Company, 130 N. Wells Street, Chi- cago, 111. NATIONAL RUG MILLS, INC., 2494 South Fifth Street, Milwaukee, Wis. Albert Pick-Barth Company, Inc., 1200 W. 35th Street, Chicago, 111., and 34 Cooper Square, New York City. E. W. Sutton Carpet Lining Corp., 5359 Sedgwick Street, Brooklyn, N. Y. WESTERN FELT WORKS, 4115 Ogden Avenue, Chicago, 111. A Cement, Film Refer to FILM CEMENT A Chairs, Theatre TPO equip a theatre properly, the first requirement is a thorough under- standing of the uses to which the build- ing is to be put. Having determined that, a seating diagram or layout should be made to insure the maximum seating capacity consistent with comfort, safety, facility of entrance and exit, compliance with local or state building require- ments, proper sight lines, elevations and other mechanical adaptations and adjust- ments. The arrangement and width of aisles and passageways should be such that transient patrons may move about with a minimum of disturbance to those who are seated. For this reason, the num- ber of seats in each row between aisles should be kept as low as is possible and consistent with the desired seating ca- pacity. It is well to have not more than ten or twelve seats in a row between each aisle, although this number may, if necessary, be increased slightly. Many theatres, however, have estab- lished a maximum of fourteen seats. The distance between rows varies be- tween 30 and 32 inches. Experience has demonstrated that this distance is neces- sary to accommodate all sizes of patrons, and to facilitate entering and leaving the center seats of a row while others are seated. In planning the seats for a theatre, it is a safe policy to plan for the accom- modation of persons who are above the average in size, since seating that is too large does not produce discomfort. In the larger theatres, therefore, the ma- jority of the seats are 20 inches wide, with an occasional 19-inch chair to fill in. An exception to this ruling is the seat- ing for loges, which frequently is as much as 24 inches wide. Every patron is entitled to a direct and open vision of the stage. Sloping and terracing of floor and the curvatures of the balcony are, of course, intended to facilitate this, but unless the seats are specially made to meet the require- ments of each and every part of the house, these avail but little. For so greatly do theatres vary in plan and de- sign that the seating construction prob- lem must be solved individually in each instance. The relative length of chair legs, both front and back, must be so adjusted as to conform evenly to the slope of the floor and still keep the chair in its normal position. Then the occupant is assured of a natural, easy and comfort- able position in sitting. He is neither tilted too far forward nor too far back. His feet and those of the chair should rest very naturally in exactly the same line or plane. Where there are sloping sides toward the center, a two-fold problem presents itself. Not only must the inclination to- ward the front be right, but there must be a mechanical adjustment in the fast- ening of the seats to standards, so that the seats will be perfectly level and par- allel with the natural floor level and the sitter will not be tilted at an angle. The necessary converging of seats from the outer circumference toward the stage, both on the main floor and in the balconies, is another problem. There must be no loss of chair space and re- sultant decreased capacity, but the sym- metry and a general pleasing and order- ly appearance must be preserved. The placing of chairs in rows and the arrangement of the aisles, to make in- gress and egress as easy, speedy and safe as possible and to conform in every way with the building and fire ordinance of each community, is another important point requiring careful thought and planning. Frequently, a very simple rearrange- The only reliable method of permanent'y fastening theatre chairs to a concrete floor. There is no substitute for FIRMASTONE. It is simple and inexpensive. General Seating Company 3109 Montrose Avenue CHICAGO 66 Better Theatres Section October 25, 1930 ment makes possible an appreciable in- crease in house capacity, and if not in actual increased numerical capacity, ac- tual increased box office receipts by transforming otherwise less desirable and less valuable seats to a higher grade of valuation and desirability. Almost equally as important as proper arrangement of the chairs themselves, is the quality, comfort and service they will give. The element of comfort is an especially outstanding consideration as the ability to provide rest and ease for the audience during the performance augurs for more solid enjoyment of the show. Roominess, correct springs, smooth, well upholstered backs, correctly placed arm rests, a perfectly level plac- ing with the floor, serviceable hat hold- ers, smoothly operating and noiseless seat-hinges — these are but a few of the things that go to make up a comfortable theatre chair. Strength, stability, durability must be embodied in every chair. A broken seat, while apparently not of great impor- tance in itself, is nevertheless an annoy- ance that reflects unfavorably on the theatre as a whole. Talking pictures have injected another element into the problem of seating for higher efficiency, i. e., acoustics. The acoustical properties of the theatre chair are now very important, and for sound- equipped houses upholstered seats have become a necessity due to their sound- absorbent quality. Veneer backs and seats are likely to induce sound rever- beration of obnoxious character and may easily mar an otherwise perfect acous- tical condition. Therefore, in the selec- tion of seating facilities, the subject of acoustics must now be given most seri- ous consideration. Veneer chairs range in price from $3.75 to $6.00. Upholstered chairs are from $6.00 up. AMERICAN SEATING COMPANY, 14 E. Jackson Boulevard, Chicago, 111. The A. H. Andrews Company, 107 S. Wabash Avenue, Chicago, 111. Arlington Seating Company Arlington Heights. III. Demel Seating Company, 704 W. 26th Street, Chicago, 111. Furniture Buyers Service, 605 Broadway, New York City. GENERAL SEATING COMPANY, 3109 Montrose Avenue, Chicago, 111. HEYW00D-WAKEFIELD COMPANY, 209 Washing- ton Street, Boston, Mass. Illinois Theatre Seat Exchange, 1150 S. Michigan Avenue, Chicago, 111. NATIONAL TT'EATF:E SUPPLY COMPANY, 92-96 Gold Street. New York, N. Y E. W. A. Rowles Company, 2345 S. LaSalle Street, Chicago, 111. Steel Furniture Company, Grand Rapids, Mich. Wisconsin Chair Company, Port Washington, Wis. The Wooten-Gedge Company, 7310 Woodward Avenue, Detroit, Mien. Chair Covers TN addition to giving a pleasing and inviting appearance to the auditorium, chair covers serve the practical purpose of coolness and sanitation. An interior otherwise drab may be transformed into a cool, clean, cheerful looking place through their use. Theatre chair covers have been used extensively in dramatic and larger mo- tion picture houses but it is only re- cently that they have been adopted on a greater scale by the smaller houses. No doubt one of the causes has been the belief that they were an expensive proposition. This, however, is not the case. Recently chair covers have been developed which are reversible, effecting an important saving in laundering costs. There are several things that should be borne in mind in connection with the use of chair covers. It should be re- membered that auditorium and balcony chairs as a rule require two distinct and different styles of covers. The audi- torium chair should be equipped with a cover which covers the entire chair back while the balcony chair need only have a quarter back. This is because of the ''lope on which balcony chairs are placed. Working from blue prints provides the most satisfactory way of assuring a per- fect fit of the cover for each chair. Chair pads for veneer seats are also obtainable, and there are also special chair materials which are intended to be used as aids to acoustics. Allied Cloth Specialties Company, Greenville, O. Dura-Tex Fabrics Company, 216 Webster Street, Cin- cinnati, O. Goldie Linen Company, Not Inc., 14 W. Lake Street, Chicago, 111. S. M. Hexter & Company, 2400 Superior Avenue, Cleveland, O. Made-Rite Fabrics Company, 1426 Sycamore Street, Cincinnati, O. Windowcraft Valance & Drapery Company, 328 Superior Avenue, N. W.. Cleveland, O. A Chair Fastening Cement /^EMENT of this kind is for firmly attaching into the floor the metal piece to which the theatre chair is bolted. Into a hole made in the floor, the metal piece itself, or bolt for its attachment, is inserted, then around it is poured the melted cement. In about ten minutes this cement hardens and holds the metal piece or bolt firmly in place. When used in reseating, the old metal piece or bolt is removed, a new one in- serted and the cement poured around it. Such cement can be procured for around $7.50 per 12-pound can. GENERAL SEATING COMPANY, 3109 Montrose Avenue, Chicago, 111. Illinois Theatre Seat Exchange, 1150 S. Michigan Avenue, Chicago, 111. A Chairs, Folding nPHE folding chair, solidly constructed, plays an important role in the theatre today. With presentation and the stage- band, and the need for compactness be- hind the scenes, the folding chair serves manifold purposes. The durability of this type of chair as made today adds to its value as a stage requisite. Many very small theatres likewise find the folding chair suitable owing to the fre- quent necessity of clearing the audi- torium floor for other forms of enter- tainment. The folding chair combines neatness, durability and practicability. Tucker Duck & Rubber Company, Fort Smith, Ark. Clarin Manufacturing Company, 2456 Crawford Avenue, Chicago, 111. A Change Makers ^PEED and accuracy are obtained at ^ the box office through the use of coin changing machines which in addition to their time saving facilities offer a valu- able protection against annoying mis- takes in making change to patrons. With the coin changing machines a light touch at the keyboard is all that is necessary to deliver the correct number of coins to the patron who easily scoops them up from a cup at the side of the change maker. Coins may be delivered either from the right or left side and these automatic cashiers as developed for the- atres have been improved in recent months until now they are available in sizes which occupy only about 81 square inches of space in the box office. In the handling of crowds the coin changer plays a particularly important part in reducing to a minimum delay at the ticket window, and some are equipped with safety locks to prevent short changing when a channel is empty. Fumbling of coins and the dropping of them which is characteristic of the old fashioned method is eliminated. Change makers sell for $125 and up. Brandt Automatic Cashier Company, Watertown, Wis. GENERAL REGISTER CORPORATION, Paramount Building, New York City. Hedman Manufacturing Company, 1158 Center Street, Chicago 111. Hoeter Change-Maker Company, 3700 E. 12th Street, Kansas City. Mo. Mid-West Ticket & Supply Company, 910 S. Michigan Avenue, Chicago, 111. Universal Stamping & Manufacturing Company, 3838 N. Western Avenue, Chicago, 111. A Change-Overs A DEVICE for changing from one pro- jection machine to another or from projector to stereopticon which is ac- complished by pressing a button. The list price ranges from $30 to $65, while one is $50 per unit, complete. Acme Engineering Corporation, 810 Capitol Avenue, Houston, Tex. BASSON & STERN, 751 E. 32nd Street, Brooklyn, N. Y. Dowser Manufacturing Company, 225 Broadway, New York City. Essanay Electric Manufacturing Company, 2809 W. Van Buren Street, Chicago, 111. GOLDE MANUFACTURING COMPANY, 2013 Le Moyne Street, Chicago, 111. GUERCIO & BARTHEL, 1018 S. Wabash Avenue. Chicago, HI. H and A Company, 1507 Cass Street, Detroit, Mich. A Chimes, Organ Refer to ORGAN CHIMES Choppers, Ticket Refer to TICKET CHOPPERS Cleaners, Film Refer to FILM CLEANING MACHINES A Cleaners, Vacuum Refer to VACUUM CLEANING EQUIPMENT A Clocks, Advertising Refer to PUBLICITY CLOCKS A Color Films 'T'HERE have been motion pictures in color for a number of years, but in 1929 was made the first feature picture entirely in color. This proved an added touch of realism to the sound picture, and at once color was incorporated in the production plans of most producers. Most professional productions on standard film employ the process known as technicolor, a patented method con- sisting fundamentally in filtering out the blues, greens and reds in recording and superimposing them properly in print- ing. There are other processes less ex- tensively used, including a two-color ad- ditive method. A new process for amateur and semi- professional work was brought out in 1929 by the Eastman Kodak laboratories. Motion pictures in full natural colors in October 25, 1930 Exhibitors Herald-World 67 the 16-mm. size may be made by the use of Kodacolor film and by the addition of a Kodacolor filter to the lens hood of the camera. Provided the light is adequate, the process is no more difficult than making black and white pictures, and projection is accomplished simply by adding a Kodacolor filter to the projec- tor. Minute lenses embossed right on the film cause the colors to register separately and thus do the trick. Since duplicates can not be made from Ko- dacolor film, the process is still imprac- tical for th^tr-" production5! Colorcraft Corporation, 122 E. 42nd Street, New York. N. Y. Du Pont-Pathe Film Manufacturing Corporation, 85 W. 45th Street, New York, N. Y. EASTMAN Kt/UAK UOMi-aNK. Kochester, N. Y. Harriecolor Films, Inc., 1040 N. McCadden Place. Hollywood, Cal. Multicolor Film, Inc., 201 N. Occidental Boulevard. Los Angeles, Cal Photocolor Corporation, 1650 Broadway, New York City. TECHNICOLOR, INC., 15 Broad Street, New York City. A Color Hoods ^RTISTIC color effects on electric signs are possible by the use of color hoods which are available in six coio.d: ruby, blue, green, amber, opal and canary. The color hoods are made of fadeless glass and are made to fit any standard size lamp where they are held in place by spring fasteners, and are readily taken off and replaced for clean- ing. In connection with sign flashers color hoods are an important feature in achieving life and color to make an at- tention compelling display. Prices of color hoods range from 22c-40c to 50 cents. Curtis Lighting Company, 1119 W. Jackson Boule- vard, Chicago. III. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago. III. KLIEGL BROTHERS, 321 W. 50th Street, New York City. REYNOLDS ELECTK1C COMPANY, 2651 W. Con- gresB Street, Chicago. 111. Rosco Laboratories. 367 Hudson Avenue, Brooklyn. A Color Wheels ^F/~HEELS to accommodate colored gelatine sheets for producing vari- ous lighting eff.cts with spoi i gnu* or projectors, are color wheels. They are equipped for either hand or automatic control. Prices range from $2.50 to $60. BELSON MANUFACTURING COMPANY. 800 Sibley Street. Chicago III. E. E. Fult->n Cmi.-.ny. 1018 S. Wabash Avpnue. Chiraco IM HEWES-GOTHAM COMPANY, 520 W. 47th Street, New York. N. Y. KLlKtil. l,..w'i , 321 W. 50th Street. N.« ^..ih City. Rosco Laboratories 367 Hudson Avenue, Brooklyn, N. Y. A Coloring, Lamp Refer to LAMP COLORING A Composition Flooring 1%/TANY parts of a theatre especially call for a floor covering other than woven materials, and often composition flooring may adequately take the place of expensjve tiles, terrazzo, etc. Indeed, in some of the most elegant theatres, the new types of composition flooring, which is now made in raised sections and patterns suggestive of tile and other kinds of mineral flooring, have been ef- fectively adopted. Composition flooring is made by a number of companies specializing in this product, and all have their own processes. It may be said, however, that the basic materials are cork or rubber, and natural gums. For the coloring is added color pigments according to the design. The resulting mass is attached to burlap backing. Composition flooring comes in varying thicknesses, depending on the use to which it is to be put, and it may be especially designed. Bonded Floors Company, Inc., Kearny N. J. Cork Import Corporation, 345-49 W. 40th Street, New York City. Flexible Slate Products Company, 1232 N. McKinley Avenue. Chicago Heights, 111. Imperial Floor Company, 59 Halstead, Rochester, N. Y. Franklyn R. Muller, Inc., Waukegan, 111. New York Belling & Packing Company, 91-93 Cham- bers Street. New York City. Stedman Products Company, South Braintree, MasB. The Tile-Tex Company, Chicago Heights. 111. U. S. Rubber Company, 1790 Broadway, New York City. Zenitherm Company, Inc., Kearny, N. J. A Condensers /^ONDENSERS are single glass lenses, unmounted. They are made in vari- ous diameters from 2V4 inches to 8 inches in diameter; the 4V2 inches diam- eter and the 8 inches diameter being used mostly in motion picture work. The condenser is located in the front end of the lamphouse to gather the rays of light from the light source, and bend them, or condense them into a spot of light on the aperture. They are made in different shapes, some being Piano Convex, some Meniscus or Moon shape, and others Bi-Convex. Condenser breakage and trouble has been greatly reduced through the per- fection and development of heat resist- ing glass which is tempered and proc- essed to withstand extreme changes of temperature. This, it is declared, has been accomplished without any sacrifice of light on the screen and without im- pairment of photographic values. Focal lengths for motion picture work are usually 6%-7%-S1/^ and 9V£ inches; 5 inches, 6 inches and 8 inches diameter condensers are usually used for spot- light projection. Within the last two years there has been a development of what is known as the Parabolic condenser, which has made possible the gathering of more light, and a sharp, concentrated spot on the aperture of the picture machine. These Parabolic condensers have been devel- oped for regular arc projection, high in- tensity arc projection, and mazda pro- jection. They are a little more expen- sive than the regular type of condenser, but the results obtained are well worth the price. Prices from $1.50 to $12. BAUSCH & LOME OPTICAL COMPANY, Rochester, N. Y. Brenkert Light Projection Company, 7348 Saint Aubin Avenue, Detroit. Mich. KLIEGL BROTHERS, 321 W. 50th Street, New York City. The Potter Company, 1950 Sheridan Road, North Chicago, 111. Sussfeld Lorsch & Schimmel, 153 W. 23rd Street, New York City. A Cooling, Ventilating Systems /CAPABLE of delivering 35,000 cubic feet of fresh air per minute into every part of the theatre, cooling and ventilating systems are being adopted FROM COOL TO WARM or the reverse in your theatre with the Supreme Combination Heating and Cooling System The Supreme Boiler Plate Heater Guarantees 70° or better all through the winter months. No freezeups. No aisle space occupied. Shows fuel savings up to 50%. Heats rapidly and uniformly. Pro- vides for perfect Ventilation. The Supreme Cooling Unit — a part of the combination system. 5 speed con- trol— absolutely silent. Provides for 100% Summer Cooling. Plan now for winter. Write for full details on this efficient, low cost combination heating and cooling sys- tem designed especially for Sound Theatres. SUPREME Heater & Ventilating Corp. 1915 Pine St. St. Louis, Mo. 68 Better Theatres Section October 25, 1930 COLOR HOODS add life to Attraction Boards SIGNS and Marquees Made of natural colored glass in all col- ors. Permanent — never wear or fade out. Made for all lamps including the new S-ll. Write for Bulletin No. 80. ELECTRIC COMPANY 2651 W. Congress St. Chicago, 111. 'Everything in Theatre Color Lighting Equipment" by theatres of all sizes. Systems of this type are reasonably priced, ranging in cost from $100 upward. They may be installed in various parts of the theatre, a common place being below the stage. Under this arrange- ment distribution of the air is upward, the air passing to the rear of the audi- torium and dropping naturally to every seat. In theatres having an organ in- stalled at one side of the proscenium the opposite side of the proscenium af- fords a good place for a cooling unit. A pent house on the roof at the rear of the auditorium, or on an elevated platform eight or nine feet above the stage floor level, are other manners in which the system may be installed to assure excellent results. In fact, re- gardless of the nature of the theatre, cooling and ventilating systems of this type may be readily adapted to it. Manufacturers of this equipment maintain cooling and ventilating experts and offer a service of recommending the most efficient arrangement for the com- plete cooling and ventilating of a thea- tre. The systems may be installed without interruption to the regular per- formances. American Blower Company. 6004 Russell Street, Detroit, Mich. ARCTIC NU-AIR CORPORATION, Northwest Ter- minal, Minneapolis, Minn. Autovent Fan & Blower Company, 1805 N. Koatner Avenue, Chicago. 111. Bayley Manufacturing Company, 732 Greenbush, Milwaukee, Wi«. Blizzard Fan Sales Company, 1624 Davenport Street, Omaha. Neb. Brunswick-Kroeschell Company, New Brunswick, Buckeye Blower Company, Columbus, O. Carrier Engineering Corporation, 750 Frelinghuysen Avenue, Newark, N. J. G. A. Drieling Company, 1716 N. America Street, Philadelphia, Pa. General Refrigeration Company, 120 Shirland Avenue, Beloit, Wis. Ilg Electric Ventilating Company, 2850 North Craw- ford Avenue, Chicago, 111. John H. Kitchen & Company, 1011 Pioneer Trust Building, Kansas City, Mo. KOOLER-AIRE ENGINEERING COMPANY, 1904 Paramount Building, New York City. Lakeside Company, Hermansville, Mich. National Air Filter Company, 5130 Ravenswood Ave- nue, Chicago, 111. National Carbonic Machinery Co., Wisconsin Rapids, Wisconsin. NATIONAL THEATRE SUPPLY COMPANY, 92-96 Gold Street, New York, N. Y. B. F. Reynolds & Company, 118 W. Ohio Street, Chicago, 111. B. F. Sturtevant Company, Hyde Park, Boston, Mass. SUPREME HEATER & VENTILATING CORPORA- TION, 1915 Pine Street, St. Louis, Mo. TYPHOON FAN COMPANY, 345 W. 39th Street, New York City. Whittenmeier Machinery Company, 850 N. Spaulding Avenue, Chicago, 111. York Ice Machinery Company, York, Pa. A Controls, Curtain Refer to CURTAIN CONTROL MACHINES A Costumes and Costume Fabrics /^OSTUMES and costume fabrics for the stage must meet many demands, and for that reason this is a specialized field. These fabrics must be of unusual textures for glittering display behind the footlights or in the spot. The cos- tumes may represent a nation, a period or a class, and such costuming must be the work of a skilled costumer whose knowledge of peoples and periods is un- limited. The fine costume fabrics are both domestic and of foreign make. Costumes are made to order, sold out- right, or provided on a rental basis. Eastman Brothers' Studios, Inc., 36 W. 46th Street, New York City. Dazians, Inc.. 142 W. 44th Street, New York City. S. M. Hexter & Company, 2400 Superior Avenue, East, Cleveland, O. Lester, Ltd., 18 W. Lake Street, Chicago, 111. A Covers, Program Refer to PROGRAM COVERS A Covers, Chairs Refer to CHAIR COVERS Curtain Control Machines "C^EW things leave a finer impression on the theatre audience than the smooth and silent opening and closing of the curtain. This is accomplished by curtain control machines which operate automatically. The curtain can be con- trolled from the booth or from back stage by the simple process of pressing a button. Curtain control equipment consists of track equipped with cable and snaps to which the curtain is fastened. In open- ing and closing the curtain may be stopped at any desired point across the stage and may also be reversed at will. The motor for operating the curtain is usually placed on the stage or it may be placed in the grids or mounted on a platform. This permits the machine, track and curtains to be flied in addi- tion to open from the center. Theatres of all sizes are now employ- ing automatic curtain control equipment and mechanism of this type has been developed to a high grade of efficiency, contributing immeasurably to audience enjoyment of the program. The price of curtain control machines is around $225 with the track selling at $3 per foot. A type of curtain control machine spe- cially designed for small theatres with tracks up to 40 feet in length, has been put on the market at a price consider- ably lower than that of the larger ma- chines. AUTOMATIC DEVICES COMPANY, Samuels Build- ing, Allentown, Pa. BRUCKNER-MITCHELL, INC., 532 W. 22nd Street, New York City. J. H. CHANNON CORPORATION, 223 W. Erie Street, Chicago, III. PETER CLARK, INC., 544 W. 30th Street, New York City. The Econoquipment Manufacturing Company, Akron, O. Perkins Curtain Carrier Company, Waterloo, la. The E. L. McLay Company, 1359 38th Street, Mil- waukee. Wis. Richards-Wilcox Manufacturing Company, Aurora, 111. 0. Scheck & Company, 50th and Euclid Avenue, Cleveland, O. TIFFIN SCENIC STUDIOS, Tiffin, O. Twin City Scenic Company, 2819 Nicollett Avenue, Minneapolis, Minn. VALLEN, ELECTRICAL COMPANY, INC., 225 Bluff Street, Akron, O. Weaver Brothers Manufacturing Company, 221 West Grand Avenue, Watts, Calif. A Curtain Tracks HTHE type of curtain track installed is important for several reasons. It cannot be a makeshift affair, for if it is it may ruin an otherwise good program. Naturally, it must be noiseless and must function smoothly and with little or no effort. A moving curtain attracts atten- tion, therefore that motion must not be accompanied by vibration. Acme Stage Equipment Company, 191 Lafayette Street, New York City. AUTOMATIC DEVICES COMPANY, Allentown, Pa. BRUCKNER-MITCHELL, INC., 532 W. 22nd Street, New York City. J. H. CHANNON CORPORATION, 223 W. Erie Street, Chicago, 111. J. R. Clancy. 1010 W. Belden avenue, Syracuse, N. Y. PETER CLARK, INC., 544 W. 30th Street, New York City. Twin City Scenic Company, 2819 Nicollett Avenue. Minneapolis, Minn. U. S. Scenic Studios, Inc., Film Exchange Building. Omaha, Nebr. Perkins Curtain Carrier Company, Waterloo, la. VALLEN ELECTRICAL COMPANY, INC., 225 Bluff Street, Akron, O. Volland Scenic Studios, Inc., 3737 Cass Avenue, St. Louis, Mo. A Curtains, Fireproof T AWS in most states now require an asbestos curtain on the stage. In some cases a combination of steel and asbestos curtains is required by the law. Wm. Beck & Sons Company, Highland and Dorchester Avenues, Cincinnati, O. BRUCKNER-MITCHELL, INC., 532 W. 22nd Street, New York City. J. H. CHANNON CORPORATION, 223 W. Erie Street, Chicago, HI. J. R. Clancy, Syracuse, N. Y. PETER CLARK, INC., 544 W. 30th Street, New York City. Johns-Manville Corporation, 292 Madison Avenue. New York City. Lee Lash Studios, 226 Washington Street, Mt. Vernon. N. Y. TIFFIN SCENIC STUDIOS, Tiffin, O. Twin City Scenic Company, 2819 Nicollett Avenue, Minneapolis, Minn. Volland Scenic Studios, Inc., 3737 Cass Avenue, St. Louis, Mo. 1. Weiss & Sons, 508 W. 43rd Street, New York City.. A Cutout Machines TPHIS is a device for making various kinds of exploitation cutouts and lobby and marquise displays. The de- sign for the desired cutout display is traced on ordinary wall board and with this device, the cutout is easily made by guiding the machine over the pattern. A small motor is used and the current from the electric light socket furnishes the power. The machine is convertible into a saw by substituting a saw blade for the chisel to handle harder and thicker materials. International Register Company, 21 S. Throop Street. Chicago, III. October 25, 19 SO Exhibitors Herald-World 69 Date Strips "TfcATE strips, being an inexpensive but nevertheless important theatre advertising commodity, frequently frus- trate the efforts of good advertising through over-use until they become dirty and unattractive. A few dollars buys enough date strips for a whole year for the average house. Except for spe- cial uses date strips are available from stock in standard sizes. Prices range from lc to 5c each. EXHIBITORS PRINTING SERVICE, 711 S. Dearborn Street, Chicago, 111. Filmack Company, 730 South Wabash Avenue. Chicago, 111. Hennegan Company, 311 Genesee Street, Cincinnati, O. NATIONAL PROGRAM & PRINTING COMPANY, 729 S. Wabash Avenue. Chicago, 111.; 126-130 W. 46th Street, New York City, and 1922 S. Vermont York City. Radio Mat Slide Company, 167 W. 47th Street, New Avenue, Los Angeles. A Decorating Products and Service rPHE theatre today has opened a new field for the producer and designer of decorative materials. No other build- ing is as complete in this sense as is the theatre, for in the decorative scheme the theatre has found a factor which en- courages patronage. The blending col- ors, the unique wall designs, the finely cut or moulded grille pieces, modern lighting fixture designs, gorgeous drapes, etc., all lend themselves to the theatre. Architectural Decorating Company, 1600 S. Jefferson Street, Chicago, 111. The Craftex Company. 37-39 Antwerp Street, Brighton Station, Boston, Mass. Decorators Supply Company, 2547 Archer Avenue, Chicago, 111. Hockaday. Inc., 1823 Carroll Avenue, Chicago, 111. The Voigt Company, 1745 N. 12th Street. Philadel- phia, Pa. H. B. Wiggin's Sons Company, Bloomfield, N. J. A Decorative Pottery Refer to POTTERY, DECORATIVE A Dimmers 'T'HE beautiful lighting effects achieved in motion picture theatres is accom- plished through dimmers which are ca- pable of complete illumination control making possible soft changes and color blending of lights to create a restful and pleasing atmosphere. Dimmers are used by small theatres as well as the large motion picture palaces. They are usually placed at the side of the stage. In instances of smaller installations the dimmer may be operated by the projec- tionist from the booth. The magical effect of lighting control and blending as achieved with dimmers is one of the outstanding features of the modern theatre today. On the stage and throughout the theatre dimmers give producers and managers one of their most effective means of creating marvelous effects which unquestionably are important factors at the box office. FRANK ADAM ELECTRIC COMPANY, St. LonU, Mo. Chicago Electric Equipment Company, 417 S. Dear- born Street, Chicago, 111. CUTLER-HAMMER, INC., 12th Street and St. Paul Avenue, Milwaukee, Wis. General Electric Company, 1 River Road, Schenec- tady, N. Y. HUB ELECTRIC COMPANY, 2219 W. Grand Avenue, Chicago, 111. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Fulfill Your Promise of Good Entertainment Vallen Noiseless, Ail-Steel Safety Track helps to fulfill your promise of good entertainment. Any curtain operated from a Vallen track will glide smoothly and noiselessly and is a practical way of adding distinction to any entertainment. The all-steel construction is absolutely safe and can be read- ily installed by inexperienced workmen. Easily operated manually or with unusual simplicity by an electric motor driven, push button operated Vallen Curtain Control Unit. Vallen will gladly give facts why many exclusive features increase economy and practicability. VALLEN ELECTRICAL CO., Inc. Manufacturers of Vallen Automatic Screen Modifier ; Vallen Noiseless All-Steel Safety Track ; Vallen Noiseless Curved Track; Vallen High-Speed Curtain Control; Vallen Junior Control ; Vallen Flying Control ; Vallen Syncontrol for **Talkie9." AKRON, OHIO, U. S. A. Dares to Guarantee Major Equipment Company, 4603 Fullerton Avenue, Chicago, 111. Milwaukee Electric Switchboard Company, 156 Clinton Street, Milwaukee, Wis. Mutual Electric & Machine Company, 7610 Joseph Campeau Street, Detroit, Mich. REYNOLDS ELECTRIC COMPANY, 2650 W. Con- gress Street, Chicago, 111. Twin City Scenic Company, 2819 Nicollett Avenue, Minneapolis, Minn. Ward Leonard Electric Company, 37 South Street, Mt. Vernon, N. Y. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. Wm. Wurdack Electric Manufacturing Company, 4444 Clayton Avenue, St. Louis, Mo. A Disinfectants, Perfumed TPHE necessity of eliminating disagree- able odors in a theatre has led to the development of disinfectants which not only serve to eradicate the odors but leave in the room a delightful perfume fragrance. Disinfectants of this kind are usually sprinkled about the house or they may be used in ornamental cones, placed on the auditorium walls. Particularly during the hot weather months are perfumed disinfectants used extensively to sweeten the air in the theatre and make it agreeable and com- fortable. Disinfectants sell for $3.00 a quart and up. A deodorant which acts as a solvent for the scale forming in urinals and toilets, is also obtainable. It is designed to remove a principal cause of bad odor. Another deodorizing preparation on the market is especially adapted to use in mopping or scrubbing toilet rooms or other places which may be a source of obnoxious smells. Barnett Mfg. Company. 114 E. 28th Street, New York City. Arthur Beck Chemical Manufacturing Company, 474S Bernard Street, Chicago, 111. E. E. Fulton Company, 1018 South Wabash Avenue. Chicago 111. HEWES-GOTHAM COMPANY, 520 W. 47th Street. New York, N. Y. The Huntington Laboratories, Inc., Huntington, Ind. Rochester Germicide Company, Inc., Rochester, N. Y. U. S. Sanitary Specialties Corporation, 435 S. Western Avenue, Chicago, 111. A Doors, Fireproof Refer to FIREPROOF DOORS A Draperies Refer to STAGE SCENERY AND DRAPERIES A Driers, Hand Refer to HAND DRIERS A Drinking Cups, Paper rTHE paper drinking cup, in its handy container, is an adjunct to the sani- tary equipment of a theatre. Paper cups range in price from $13.50 for cases of 10,000, to $9.50 for cases of 2,500, de- pending upon the product purchased. In some instances containers are included in the cost of the cups. Where it is necessary to buy a container, the price will range from $4.50 up. Lily Cup Company 120 Broadway, New York City. Tulip Cup Corporation, 220 Fifth Avenue, New York City. Individual Drinking Cup Company, Inc., Easton, Pa. The Vortex Manufacturing Company, 421-431 N. Western Avenue, Chicago, 111. Ideal Cup Corporation, 317 N. Wells Street, Chicago. 111. A Drinking Fountains J7IGHTEEN drinking fountains about evenly divided between the wall and pedestal type are installed in Balaban & 70 Better Theatres Section October 25, 1930 SAMUELS THE SlLVERSffiEE LINE b TAB I L ABC MOTOR GENERATOR aulodrape CURTAIN MACHINE CURTAIN IRACRb EASILY DISTINGUISHED FROM ALL OTHERS BY THE SILVER FINISH AND SUPERIOR PERFORMANCE SCREIN REGULATOR AUTOMATIC DEVICES COMPANY 737 HAMILTON STREET ALLENTOWN, PA. Katz's Uptown theatre, Chicago. While the Uptown is one of the country's larg- est houses, the drinking water facilities provided easily emphasize the impor- tance of this feature in any theatre. Drinking fountains should be placed as conveniently as possible for the pa- tron entering and leaving the theatre. In small houses at either end of foyer is a place frequently used. Whethar the wall or pedestal type fountain is used depends upon space available, the wall type being used where space conditions are more limited. The wall type is de- signed with special decorative and illu- minating features. In the finer theatres drinking foun- tains form an integral part of the dec- orative scheme of the theatre, being de- signed in harmony with the balance of the surroundings and in conformity with the architectural treatment of the house. Batchelder-Wilson Company, 2633 Artesian, Los Angeles, Cal. Central Brass Mfg. Company, 2950 E. 55th Street, Cleveland, O. Century Brass Works, 962 N. Illinois Street, Belle- ville, 111. The Crane Company, 836 S. Michigan Avenue, Chi- cago, 111. General Electric Company, 1 River Road, Schenec- tady, N. Y. Mueller Manufacturing Company, Decatur. 111. Murdock Manufacturing & Supply Company, 426 Plum Street Cincinnati. O. Rundle-Spence Manufacturing Company, 52 Second Street, Milwaukee, Wis. Standard Sanitary Manufacturing Company, Besse- mer Building, Pittsburgh, Pa. Voigt Company, 1743 N. 12th Street, Philadelphia, Pa. A Effect Machines pFFECT machines are an integral part of motion picture exhibition, espe- cially when a policy of stageshows has been adopted. The effects in lighting which may be obtained are almost phe- nomenal, are always a source of curios- ity and pleasure on the part of the pub- lic. There is a wide range of prices on these machines, depending upon the effects desired. There is also a new product which not only produces the usual effect but a wide variety of others. BELSON MANUFACTURING COMPANY, 800 Sib- ley Street, Chicago, 111. Brenkert Light Projection Company, 7348 St. Aubin Avenue, Detroit, Mich. CHICAGO CINEMA EQUIPMENT, 1736-1754 N. Springfie'd Averue, Chicago, 111. Display Stage Lighting Company, 334 W. 44th Street, New York City. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Langdon McCorraick Studio, 145 W. 14th Street, New York City. Milwaukee Electric Switchboard Company, 156 Clinton Street, Milwaukee, Wis. A Electric Measuring Instruments '"PHE development and improvement in theatre lighting and projection have thrown onto the shoulders of the elec- trician, as well as the projectionist, many responsibilities. At their com- mand are factors which make or break the show. With enormous switchboards to control, emergency lighting plants, motors, generators, arcs, dimmers, transverters, magnetic appliances and many other involved and sensitive elec- trical instruments, it devolves on the theatre to provide adequate equipment for their correct operation. In the list of necessary measuring instruments are ammeters, voltmeters, vacuum tube testers and the like. All these and others tend toward improving lighting. General Electric Company, 1 River Road, Schenec- tady, N. Y. J. H. Hallberg, 29 W. 57th Street, New York City. Heyer Products Company, Inc., 197 Grove Street, Bloomfield N. J. Weston Electrical Instrument Company, Waverly Park, Newark, N. J. A Electric Fans 'T'HIS term is used to designate fans ranging in size from 5 to 16 inches, which are usually portable and are made in both oscillating and non-oscillating types. They are operated by connection to the light socket. Prices range from $5 to $35. Ceiling fans are also often desirable in theatres not well equipped for good ventilation. General Electric Company, 1 River Road, Schenec- tady, N. Y. Robbins & Meyers Company, Springfield, O. Wagner Electric Corporation, 6400 Plymouth Avenue. St Louis, Mo. WESTERN FLECTRIC COMPANY, 195 Broadway, New York City. WESTERN ELECTRIC COMPANY, 195 Broadway, New York City. A Electric Flowers "DASKETS or vases of electric flowers offer many possibilities in a decora- tive way for theatres. Artificial roses, tulips or similar flowers are fitted with small properly colored bulbs and the complete bouquet is wired ready to at- tach to the light socket. Many a nook or corner now barren and unattractive or unsightly can be transformed into a beauty spot by means of an electric bouquet. Oscar Leistner, 319 W. Randolph Street, Chicago, 111. A Electric Lighting and Power Plants Refer to LIGHTING AND POWER PLANTS A Electric Motors Refer to MOTORS, ELECTRIC A Electric Pickups gLECTRIC pickups take the sound vi- brations from records, transmit them to the amplifiers. The stylus (or needle) runs in a groove on the record and is caused to vibrate according to the groove made at the recording. On the phonograph this needle vibrates a dia- phragm located in the neck of the horn, and these vibrations are amplified to audibility by the construction of the horn. Electric pickups are used to con- vert the mechanical energy picked up from the record by the stylus, which also is the armature of the reproducing unit. A fluctuating audio-frequency voltage is generated in the coil surrounding this armature, which is amplified either through the audio-amplifier (of the radio set) or through the amplifier of a public address or sound picture system. THE AUDAK COMPANY, 565 Fifth ATeiwe, New York City. Beet Manufacturing Company, 1200 Grove Street. Irvington, N. J. L. S. Gordon Company, 1800 Montrose Avenue, Chi- cago, 111. The Oro-Tone Company, 1010 George Street, Chicago. Pacent Electric Company, Inc., 91 Seventh Avenue, New York City. Presto Machine Products Company, 70 Washington Street, Brooklyn, N. Y. Stromberg-Carlson Telephone Company, 1050 Clinton Street. Rochester, N. Y. E. Toman & Company, 2621 W. 21st Street, Chi- cago, 111. United Air Cleaner Company, 9705 Cottage Grove Avenue, Chicago. 111. Upco Products Corporation, 270 LaFayette Street, New York City. Webster Electric Company, Clark and DeKoveor Avenue, Racine, Wis. October 25, 1930 Exhibitors Herald-World 71 Electric Signs Refer to SIGNS, ELECTRIC A Emergency Lighting Plants Refer to LIGHTING AND POWER PLANTS A Engineering Service 'TTIE advent of sound pictures, with all the attendant problems and require- ments, has necessitated a special kind of engineering service. Men engaged in such work are usually known as consult- ing engineers and are qualified to act in an advisory capacity on electrical and acoustical problems, as well as to super- vise sound installations and operation. HUMPHREY DAVY & ASSOCIATES, 4324 Market Street, Philadelphia, Pa. The Hirsch Corporation, 209 S. Third Street. Colum- bus, O. A Equipment Supplies 'T'HE importance of equipment to the theatre cannot be stressed too much. It makes for comfort, proper presenta- tion of entertainment, safety, etc. Equipment must be given first consider- ation, for a theatre which does not in- stall the finest and most effective prod- uct, and become at the outset attractive and efficient, is endangering its future success. Independent equipment dealers will be found in all key centers. Continental Theatre Accessories, Inc., 825 W. 44th Street. New York City. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago, 111. GUE'CIO & BARTHEL, 1018 S. Wabash Avenue, Chicago, 111. NATIONAL THEATRE SUPPLY COMPANY, 92-96 Gold Street, New York, N. Y. Illinois Theatre Equipment Company, 1150 S. Michi- gan Avenue, Chicago, 111. MOVIE SUPPLY COMPANY, 844 S. Wabash Ave- nue, Chicago, 111. [For a more complete list of territorial dealers of theatre equipment, refer to page 136.] A Exit Light Signs "pXIT light signs are required by law in all theatres, the Chicago theatre building ordinance specifying them as follows: "The word 'EXIT' shall ap- pear in letters at least six inches high over the opening of every means of egress from a theatre and a red light shall be kept burning over such a sign." Many improvements have been made in the manufacture of exit lights in an endeavor to make them less offensive in appearance without detracting from their practical mission. In addition to various styles, exit lights may be ob- tained built into ornamental fixtures, the whole being placed over the exit door. BELSON MANUFACTURING COMPANY, 800 Sib- ley Street, Chicago, 111. Brenkert Light Projection Company, 7348 Saint Aubin avenue, Detroit, Mich. Flexlume Corporation, Buffalo. N. Y. E. E. Fulton Company. 1018 S. Wabash Avenue, Chicago. £11. HUB ELECTRIC COMPANY, 2219 W. Grand Avenue, Chicago, 111. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Lu-Mi-Nus Signs, Inc., 2736 Wentworth Avenue, Chi- cago, 111. Major Equipment Company, 4603 Fullerton Avenue, Chicago 111. Rawson & Evans Company, 710 W. Washington Street, Chicago, 111. Tellito Sifl:n Company, 4541 Ravenswood Avenue, Chi- cago, 111. Viking Products Corporation, 422 W. 42nd Street, New York City. The Voigt Company, 1745 N. 12th Street, Philadel- phia, Pa. Wheeler Reflector Company, 275 Congress Street, Boston, Mass. Willey Sign Company, 1559 Church Street, Detroit, Mich. Dress up your programs with Color! Variety is the backbone of every successful program. "Talkies" alone will not main- tain audience interest — they need the spice of novelty that can be easily added by unusual, colorful effects. Such effects never fail to grip the attention of the audience. Inject variety into your program — be assured of filled seats and a waiting line out front. The new model CHICAGO CINEMA Combination Effect Machine will project colored borders, blends, titles, still or animated effects, and organ slides, on the screen or covering the entire proscenium opening. After months of experiment we've succeeded in producing a machine specially adapted to the needs of those theatres where only "talkie" programs are now being presented. Realizing the demands of these houses, we've made this new model unbelievably compact, yet so thoroughly flexible as to accommodate numerous effect de- vices, besides being designed for 4 "x5" slides. A host of other important im- provements are in- cluded, and the basic CHICAGO CINEMA features of design have been retained. // your booth is already equipped with an effect machine or double dis- solver, youll be interested to know that it can be remodelled to produce the same effects now possible with the new model. Write for full information. Because of this new model CHI- CAGO CINEMA Combination Effect Projector, it isn't necessary to invest a lot of money in elaborate equipment to make your offerings colorful. The new machine will do practically every- thing that others at almost twice the price can do — it's far simpler to operate — requires less space — can be installed instantly. Equip your projection room now and cater to the clamorings of the paying public. We know you'll profit by so doing. Write! CHICAGO CINEMA EQUIPMENT CO Manufacturers of booth, stage, and orchestra equipment 1736 N. Springfield Ave., Chicago, 111. Fans, Electric Refer to ELECTRIC FANS A Fans, Ventilating X^ANS may be divided into two classes, the portable and the stationary. The latter is the type commonly used in theatres. It is made in a variety of styles and sizes and is used for drawing into the auditorium fresh air or drawing out the foul air. These fans are mounted in a wall opening and in thea- tres can advantageously be placed in the front or rear of the auditorium and in the lobby. The motors operating these fans are usually supported by a bracket extension of the fan. The motor is gen- erally enclosed to prevent trouble from dust or dirt. The sizes of these fans range from 10 to 72 inches in diameter. Ceiling fans are of a larger type and operate at slower speed. Fans of this type usually have four wooden blades and they are hung from the ceiling by an insulated hanger. The blower type of fan may be located over exits, under stage, at sides of projection booth and on roofs, either at front or rear. While the importance of adequate ven- tilation in the auditorium is generally recognized it has been found that many theatres have failed in providing ventila- tion in lobbies. Air in the lobby, par- ticularly when crowds are waiting ad- mission soon becomes stagnant and foul, with the result that patrons are unduly 72 Better Theatres Section October 25, 1930 You should have a copy of Building Theatre Patronage for handy reference This is not a book to be read over once. It is a treatise embracing theatre management in all details. It is needed on every managers desk to be consulted when' ever inspiration is needed. The wise manager will consult it many times daily. Have this inexpensive assistant at your command — price $5.10 at Hera Id -Wo rid Bookshop 407 S. Dearborn St., Chicago, III. Order accompanied by certified chec\, money order or _draft receives immediate attention. Will also mail C.O.D., if desired. The Odds Are Against You If You Have No Ventilating Equipment to Combat Avoidable Winter Illnesses All- Year-Round Comfort — All-Year-Round Profit from Continuous Satisfied Patronage FAN HEATING FOR EVEN TEMPERATURE Our Engineers Are At Your Service TYPHOON FAN GO. 345 WEST 39TH STREET Write for Booklet KNV1 NEW YORK CITY Theatre Equipment NEW AND USED Most complete stock in the U. 8. Moving Pleturs Machine*. Scrum, Booths, Open Chairs. Spotlights. Stereoptlcons. Film Cabinets, Port- able Projectors, M. P. Cameras. Oen erator Sets. Reflecting Arc Lampa Carbons. Tickets. Mazda lamps aai Supplies. Projection Machines repaired and overhauled. Repair parts for all nj&aee ui/tta cnalrs. Attractive 3 x 10 ft. muslin ban- ners S1.G0; on paper 5" "ems We Pay Highest Prices tor Uses) Projection Machines. Ooera Chairs, eta. Everythlnu for the Theatrf — Write tor Cataloo "H" Movie Supply Co.. 844 Wabash Ave. Chicago Humphrey Davy & Associates Consulting Electrical Engineer* 4324 Market St., Philadelphia, Pa. Lay Out Plans and Prepare Specifications, incl. Projection Room, etc., details Each Project STUDIED INDIVIDUALLY Correspondence Solicited IN AN EARLY ISSUE A special presentation of European theatre?. wearied and placed in an unfavorable state for enjoying the entertainment. Prices range from $160 up. The blower type ranges from $250 up. Ajax Sheet Metal & Iron Works, Inc., 57 Erie Street, Milwaukee, Wis. American Blower Corporation, 6004 Russell Street, Detroit, Mich. Apex Electrical Distributing Company, 1067 E. 152nd Street, Cleveland, O. ARCTIC NU-AIR CORPORATION, Northwest Ter- minal, Minneapolis, Minn. Autovent Fan & Blower Company, 1805 N. Kostner Avenue, Chicago, 111. Bayley Blower Company, 732 Greenbush, Milwaukee, Wis. A. Hun Berry Fan Company. 28 Binford Street, Boston, Maes. Blizzard Fan Sales Company, 1514 Davenport Street, Omaha, Neb. Buckeye Blower Company, Columbus, O. Champion Blower & Forge Company, Lancaster, Pa. Fidelity Electric Company. Lancaster, Pa. KOOLER-AIRE ENGINEERING COMPANT, 1904 Paramount Building, New York City. Lakeside Company, Hermaneville, Mich. The New York Blower Company, 3155 Shields Avenue, Chicago, III. SUPREME HEATER & VENTILATING CORPORA- TION, 1915 Pine Street, St. Louis, Mo. TYPHOON FAN COMPANY, 345 W. 39th Street, New York City. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. A Film Cabinets 'THERE are various types of film cabinets having storage capacity from three to twelve reels per unit of various forms of construction so that the reel is elevated or brought within grasp by the opening of the cover. They are generally of double metal wall con- struction, so that should one reel be- come ignited in the cabinet, the others are insulated from this heat, and thus saved from any damage. Some of them are constructed so that they can be ventilated to the outside by means of piping. The prices range from $4.00 to $60.00 per unit or cabinet. American Film-Safe Corporation, 1800 Washington Boulevard. Baltimore, Md. Atlas Metal Works, 2601 Alamo Street, Dallas, Tex. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, III. Duplex Motion Picture Industries, 74 Sherman Avenue, Long Island City. N. Y. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago, 111. Neumade Products Corporation, 249 W. 47th Street. New York City. A Film Cabinet Stands 'T'HERE are various size stands which accommodate one up to three cabinets, and hold the film cabinets so that they are more convenient as well as allowing them to be moved about more easily for cleaning or relocating purposes. Some of them also make the film cabinets more safe by holding the film cabinet at an angle so that a reel of film cannot be laid on top of it. The prices range from $12.00 to $17.00. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, III. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago, 111. A Film Cement A SPECIAL preparation for splicing motion picture film used in theatres, laboratories and film exchanges. Film Cement sells at about 20 cents a bottle. BELL & HOWELL COMPANY, 1801 Larchmont Avenue, Chicago, IU. Erker Brothers Optical Company, 608 Olive Street, St. Louis, Mo. E. B. Griffen, Oshkofh, Wis. HEWES-GOTHAM COMPANY, 520 W. 47th Street, New York City. Monarch Theatre Supply Company, 154 E. Calhoun Avenue, Memphis, Tenn. Neumade Products Corporation, 442 W. 42nd Street. New York City. Rosco Laboratories, 367 Hudson Avenue, Brooklyn, N. Y. The Theatre Sound Equipment Company. Hope, Ark. October 25, 1930 Exhibitors Herald-World 73 Film Cleaning Machines A BLOCK containing pads which are saturated with a film cleaning liquid through which the film is run, dirt and grit being removed from it in the process. Prices range from $7.50 up. Consolidated Film Industries, 729 Seventh Avenue, New York City. Duplex Motion Picture Industries, 74 Sherman Avenue, Long Island City, N. Y. Dworsky Film Machine Corporation, New York City. Foster & Bartlett, 45 W. 45th Street, New York City. Neumade Products Corporation, 249 W. 47th Street, New York City. Film Developing and Printing T17 ITH motion picture presentations and local news reels offering novelty on many theatre bills, a great respon- sibility rests upon those developing and printing the films. Rapid service is re- quired, yet the negatives and positives must be handled with meticulous care to avoid cloudiness, rain and other faults. Positives may be obtained in black and white and in several tints, including amber, red, etc. BELL AND HOWELL COMPANY, 1801 Larchmont Avenue, Chicago, 111. Craft Film Laboratories, Inc., 729 Seventh Avenue. New York City. Empire Laboratories, Inc., 723 Seventh Avenue, New York City. Appreciation Films, Inc., 1029 S. Wabash Avenue, Chicago, 111. A Film Inspection Machines OERFECT projection is impossible unless the film itself is in perfect mechanical condition. Today the public demands good screen and sound results and the projectionist can accomplish this only when proper inspection has been given to the film. The film inspection machines manufactured today are add- ing efficiency to this work. Film Inspection Machine Company, 630 Ninth Avenue, New York City. A Film, Raw "DAW film is motion picture film that has never been exposed. Camera spools carry 400 and 1,000 feet of negative film, and positive film can be got in 1,000-foot lengths. The positive film is that which is used to make a copy or print from the original film or negative. Du Pont-Pathe Film Mfg. Corporation. 35 W. 45th Street, New York City. EASTMAN KODAK COMPANY, Rochester, N. Y. A Film Reels Refer to REELS A Film Rewinders 'T' HIS device is used for rewinding films after they are run through the pro- jectors, and are made in two general patterns, the bench and fire-proof en- closed type. The bench or open rewind is made in one piece types with the dummy and geared end complete in one unit, and others are made so that they can be clamped to a bench or shelf, while some are permanently fastened by means of bolts. Some are made with plain bearings and some have their spindles mounted on ball bearings. They range in price from $5.00 to $15.00. The enclosed rewinds are made in vari- ous patterns, both hand drive and motor drive models. The motor drive type is generally automatic in its operation, stopping at the end of the film or 95 ODORLESS FLAMEPROOF "2-in-l FILM CEMENT is guaranteed to satisfactorily mend ANY motion picture film made of celluloid From the standpoints of Economy — Safety — Efficiency and welding the splice better service is assured FLAMEPROOF "2-in-l" FILM CEMENT does not choose favorites; it works equally well on all films : Nitrate or Acetate— Flam or Safety — Black and White — Color SOUND OR SILENT 16 mm. — 35 mm. — 65 mm. — or what have you? The Only Film Cement Approved by Official Fire Prevention This is your guide to SATISFACTORY SERVICE SAFELY Agencies — For Safety's Sake! FLAMEPROOF 2-1 ^aranteed, ILMCEMEN IT JUST WONT BURN HEWES-GOTHAM CO. $1.25 a Pint At Your Dealer s SAMPLES CHEERFULLY SENT 520 West 47th St. New York City should the film break. Some are made with plain bearings and some have their spindles mounted on ball bearings. Some motor drive types also have multiple speed ranges and accommodate either one- or two-thousand-foot reels. One type recently brought on the market also has a detachable grinding and polishing attachment for aiding the operator in keeping his equipment in first class shape as well as keeping his arc lamp in good working order. The prices range from $50.00 to $160.00 complete. Atlas Metal Works, 2601 Alamo Street, Dallas, Tex. Automatic Film Rewinder, Harrisburg, Pa. Bass Camera Company, 179 W. Madison Street, Chicago, 111. BELL & HOWELL COMPANY, 1827 Larchmont Avenue, Chicago, 111. CHICAGO CINEMA EQUIPMENT COMPANY, 1736 N. Springfield Avenue, Chicago, 111. Duplex Motion Picture Industries, 74 Sherman Avenue, Long Island City, N. Y. Dworsky Film Machine Corporation, Film Center Building, New York City. Erker Brothers Optical Company, 608 Olive Street, St. Louis, Mo. Film Inspection Machine Company, Inc., 33 W. 60th Street, New York City. Foster & Bartlett, 45 W. 45th Street, New York City. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago, 111. The L. J. Gardiner Company, 935 W. Goodale Boulevard Columbus, O. GOLDE MANUFACTURING COMPANY, 2013 LeMoyne Street, Chicago, 111. Hagenlocher & Bary. 1560 Broadway, New York City. Neumade Products Corporation, 249 W. 47th Street, New York City. W. G. Preddey, 187 Golden Gate Avenue, San Fran- cisco, Calif. A Film Splicing Machines EQUIPMENT of this type is used mostly in film exchanges, studios and laboratories for the purpose which the name states. Smaller models are made for theatres. Prices range from $6.00 up. BELL & HOWELL COMPANY, 1801 Larchmont Avenue, Chicago, 111. Duplex Motion Picture Industries, 74 Sherman Ave- nue, Long Island City, N. Y. Dworsky Film Machine Corporation, Film Center Building, New York City. E. E. Fulton Company, 1018 S. Wabash Avenue. Chicago. 111. Neumade Products Corporation, 249 W. 47th Street. New York City. Film Processing Machines A DEVICE for protecting the projector from emulsion of green film. It is placed between rewinds, the film passing throug i the waxing machine and waxing the spi ocket holes while being rewound. Prices .ange from $15.00 up. Consolidated Film Industries, 729 Seventh Avenue, New York City. Duplex Motion Picture Industries, 74 Sherman Avenue, Long Island City, N. Y. Dworsky Film Machine Corporation, Film Center Building, New York City. Erker Brothers Optical Company, 608 Olive Street, St. Louis, Mo. Neumade Products Corporation, 249 W. 47th Street, New York City. A Fire Doors Refer to FIREPROOF DOORS A Fire Extinguishers 'T'HERE are for theatres four types of fire extinguishers: the one quart size hand extinguisher, containing carbon tetra-chloride ; the 2%-gallon soda and acid extinguisher; the 2%-gallon foam type, and the portable carbon Dioxide hand type. Good ones of these types are manufactured by many companies. Instructions from fire inspectors should be carefully followed in distributing these through the theatre building. Prices range around $12.00. American-LaFrance and Foamite Corporation, Elmira, N. Y. 74 Better Theatres Section October 25, 1930 Fyr-Fyter Company. 221 Crane, Dayton, O. Harker Manufacturing Company, 121 W. Third Street, Cincinnati, O. International Fire Equipment Corporation, W. New Brighton, N. Y. Pyrene Manufacturing Company, 560 Belmont Avenue, Newark, N. J. A Fire Prevention for Projectors TMPORTANT equipment has been de- veloped which it is said definitely pre- vents a film fire in the projection machine. This equipment is a safety control device, that is easily installed and which is operated on the regular line voltage. The main control unit and dowser are mounted on the cone of the lamphouse and act as the main light cut off, taking the place of the regular dow- ser. The dowser is operated from five distinct points of contact, covering every avenue through which a fire could start in the projector while it is in operation or at a standstill with the film in it. All contact points are very sensitive, and the dowser is instantaneous in its action, yet does not depend upon springs to ac- tuate it. An arm with a loop and idler are so mounted as to engage with the upper film loop, another arm and idler is so mounted to engage the lower loop, an auxiliary idler is mounted so that it rides the film between the take-up sprocket and lower magazine valve rollers. These three points of contact with the film offer protection against fire from the following causes: film break at any point in the projector; loss of lower loop; loss of upper loop; mutilated per- forations, i. e. : perforations in such con- dition that film will not ride properly through projector; failure of film to pass properly through projector from any cause; failure of film to take-up prop- erly; bad reel in lower magazine; take- up belt breaking. Now there are other avenues by which a film fire can start, and the inventors of the device have apparently overlooked nothing in the way of safety. The entire projector is protected by a governor which is driven by one of the gears of the projector head, and this causes the dowser to actuate in case the following occurs; drive belts breaking; projector head binding up; motor trouble of any kind; loose drive pulleys; line fuses blowing out; projector run- ning below normal speed. A very important feature of this con- trol is the change-over, that is incor- porated in it where two or more projectors are used, and it is very sim- ple in its operation as it keeps one dowser in a locked position while the other one is in operating position. The failure of current supply to motor results in instant actuation of the dowser. Fyre-Gard Manufacturers Company, Aurora, 111. H and A Company, 1507 Case Avenue, Detroit Mich. Rosco Laboratories, 367 Hudson Avenue, Brooklyn, N. Y. Sentry Safety Control Corporation, 13th and Cherry Street, Philadelphia, Pa. A Fireproof Curtains Refer to CURTAINS, FIREPROOF Detail of features at proscenium arch ASTORIA THEATRE Finsbu^y Park, London E. A. Stone, Architect Fireproof Doors TN practically all states, cities and towns building codes require the use of fireproof doors in certain quarters of the theatre, such as the projection booth, stairwells, exits, dressing rooms, boiler rooms, etc. This demand on the part of the framers of the building codes has been beneficial to the theatre owner in many respects. In the first place it has effected a big saving in insurance. Secondly, and more important, it has safe-guarded life and eliminated legal battles and accident and daath claims. Before building every theatre owner should consult building code specialists and the fire underwriters. Covington Metal Products, 17 W. Eighth Street. Covington, Ky. Missouri Fire Door & Cornice Company, 3144 Easton Avenue, St. Louis, Mo. The Moeschl-Edwards Corrugating Company, Inc., 411 E. Fifth Street, Cincinnati, O. St. Louie Fire Door Company, 1142 S. Sixth Street, St. Louis, Mo. Variety Fire Door Company, 2958 Carroll Avenue, Chicago, 111. A Fireproof Shutters A GAIN entering into lower insurance rates are fireproof shutters for the projection booth. Such equipment in the modern theatre has placed the patrons beyond the danger line, so to speak. These safety shutters are so constructed that they drop when film breaks. Certain designs work automatically, while others operate through a release effected by the projectionist. The list price of the shut- ters ranges from $9.00 up, depending on size. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, 111. H. B. Cunningham, 964 University Avenue, St. Paul, Minn. The Moeschl-Edwards Corrugating Company, Inc., 411 E. Fifth Street, Cincinnati, O. W G. P"ddey, 187 Golden Gate Avenue, San Fran- cisco, Cal. BEST DEVICES COMPANY, Film Building, Cleve- land, O. A Fireproof Units 'THERE are various forms of these available and generally each type is made in several capacities and sizes to accommodate their installation in small or large booths. The component parts of each unit are generally detachable so that the unit can be made complete for film storage, waste disposal, film rewind- ing and inspection, as well as the stor- age of both supplies and tools. They are generally furnished with casters, so that they can be moved about for clean- ing or relocating purposes. They are made entirely of metal and are therefore, fireproof. These units are far cheaper in the long run than the general make- shift of the past, in covering wooden benches or shelves with tin or sheet metal, since they always represent a recognized value by being complete with- in themselves, and not built in as part of the partitions or the booth construc- tion. The prices range from $50.00 to $350.00. E. E. Fulton Company, 1018 S. Wabash, Chicago, 111. A Fireproofing Materials TNTO every factor of theatre construc- tion, there should enter fire resisting material. Through such construction, the exhibitor is safeguarding his invest- ment and his clientele. Fireproofing compounds have been prepared for coat- ing scenery, drapes and curtains and other inflammable materials. Today through the use of specially prepared wood, compounds, asbestos, cement, steel and other fire resisting material the owner may feel assured of the safety of his building. Canvas Proofing & Striping Company, 3522-3536 Potomac Avenue, Chicago, III. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago. 111. HEWES-GOTHAM COMPANY, 520 W. 47th Street, New York, N. Y. John -Manville Corporation, 292 Madison Avenue, New York City. Macoustic Engineering Company. 782 Union Trust Building, Cleveland, O. Universal Gypeum Company, 111 W. Washington Street, Chicago, 111. U. S GYPSUM COMPANY, 300 W. Adams Street, Chicago, 111. A Fixtures, Lighting Refer to LIGHTING FIXTURES A Fixtures, Plumbing Refer to PLUMBING FIXTURES A Flashers, Signs 'THE sparkling life and motion char- acteristic of so many theatre signs is produced by the use of sign flashers. Sign flashers are made in several types, among them being the motor driven, the mercury contact, thermal and socket flasher type. The possibilities for attention getting effects through the use of sign flashers is demonstrated daily in thousands of signs equipped with them. Signs em- ploying flashers are generally used in connection with colored lamps or color hoods, the combined flasher and color lending itself to an almost endless inter- pretation of interesting figures and shapes. In addition to the interest compelling action which the sign flasher injects in a sign it is stated that its use effects a saving in current cost over the contin- uous burning sign. Prices range from $40.00 up. Eagle Signal Salee Corporation, Moline, III. October 25, 1930 Exhibitors Herald-World 75 REYNOLDS ELECTRIC COMPANY, 2650 W. Con- gress Street, Chicago, III. Time-O-Stat Controls Company, Elkhart, Ind. A Flood Lights l^LOOD lighting is accomplished with a lamp equipped with reflector of parabolic form capable of projecting a light to cover a wide area at a distance. For night lighting of theatre buildings lamps usually range from 200 to 1,500 watts. These may be located on the marquise or at some other vantage point opposite or nearly opposite the building. The intensity of the light is governed to a great extent by the type of reflector employed. In general there are three types: the extensive, the distributing and the concentrating. The former gives a wide smooth distribution of light for olose-up work ; the distributing reflectors provide a more concentrated beam for work at average distance and the con- centrating reflector throws a long, nar- row beam of light for illumination at long distances. Claims advanced for the advantages of flood-lighting, aside from the obvious advertising value of this form of illu- mination, include a clean revelation of the architectural beauty of a building unmarred by signs or lamp outlines. An idea of floodlighting costs may be obtained from the following example: Time of operation, 5 hours per even- ing. Area to be floodlighted 50 ft. long, 50 ft. wide. Extent of floodlighted area, 2,500 square feet. Projectors used, 500 watt. Area lighted by each projector, 250 sq. ft. Number of projectors used, 10. Kilowatt hour consumption per period. 10X100X25 =25 1000 Cost per kw. hour: 25X10=$2.50. Cost of lighting front for 5 hours: $2.50. Floodlighting is also used in theatre auditoriums for such purposes as illu- minating the orchestra pit while the balance of the house is dark. The list price of flood lights ranges from $30 to $75. FRANK ADAM ELECTRIC COMPANY, 3650 Wind- sor Avenue, St. Louis, Mo. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, I1L CHICAGO CINEMA EQUIPMENT COMPANY, 1736- 1754 N. Springfield Avenue, Chicago, 111. Curtis Lighting, Inc., 1119 W. Jackson Boulevard, Chicago, 111. General Electric Company, 1 River Road, Schenec- tady, N. Y. HUB ELECTRIC COMPANY, 2219 W. Grand Avenue, Chicago, 111. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Major Equipment Company, 4603 Fullerton Avenue, Chicago, 111. Milwaukee Electric Switchboard Company, 156 Clinton Street Milwaukee, Wis. Twin City Scenic Company, 2819 Nicollett Avenue, Minneapolis, Minn. U. S. Scenic Studios, Inc., Film Exchange Building, Omaha, Neb. Weetinghouse Lamp Company, 150 Broadway, New York City. Wm. Wurdack Electric Manufacturing Company, 4444 Clayton Avenue, St. Louis, Mo. A Floor Coverings Refer to CARPETS and MATS and RUNNERS ACTODECTOR f 20/40 to 100/200 Ampere 2-Bearing Actodector EXCEPTIONAL COMMUTATION As a result of exceptional commutation Roth Acto- dectors are especially suitable for use with sound equipment. This feature, combined with the ability of Roth Actodectors to maintain projection arcs of uniform intensity and unvarying brilliance — even during change-over — is responsible for their wide use by the large circuits. . . . Furnished in 2- and 4-bearing types — various sizes from 20 to 600 am- pere capacity — standard voltages of 75, 85 and 100 volts. ROTH BROTHERS AND COMPANY Division of Century Electric Company 1400 W. Adams St. » » » » Chicago, Illinois "THEY KEEP A-RUNNING" Flower Baskets, Electric Refer to ELECTRIC FLOWERS Flowers, Artificial Refer to ARTIFICIAL FLOWERS A Footlights "jy/fANY types of footlights are made for the average theatre. They are designed in the portable type, disappear- ing type, and the regular kind of per- manent installation. Footlights can be bought already wired for various com- binations of color circuits, in single or double rows. FRANK ADAM ELECTRIC COMPANY, 365C Wind- sor Avenue, St. Louis, Mo. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, 111. Buckeye Distributing Company, 7016 Euclid Avenue, Cleveland, O. CHICAGO CINEMA EQUIPMENT COMPANY, 1736- 1754 N. Springfield Avenue, Chicago, 111. Chicago Switchboard Manufacturing Company, 426 S. Clinton Street, Chicago. 111. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Milwaukee Electric Switchboard Company, 156 Clinton Street, Milwaukee, Wis. Major Equipment Company, 4603 Fullerton Avenue, Chicago. 111. Wheeler Reflector Company, 275 Congress Street, Boston, Mass. Wm. Wurdack Electric Manufacturing Company, 4444 Clayton Avenue, St. Louis, Mo. A Fountains, Drinking Refer to DRINKING FOUNTAINS A Fountains, Ornamental Re f fir to ORNAMENTAL FOUNTAINS A Frames — Poster, Lobby "DOSTER and lobby display frames are manufactured in standard sizes. There are one sheets to hang and one sheet with easel back — three sheets to hang and three sheets with easel back — com- bination frames to hang and with easel to accommodate a one-sheet and eight 11x14 photographs. Another combina- tion often used is one to take a 22x28 photograph, eight 11x14 photographs and date strip. Photograph frames are also offered in standard sizes for five or six photo- graphs, 11x14 in size. Most of the modern theatres are hav- ing their lobby display frames and cases built to order to fit the recesses and spaces provided for by the architect. Manufacturers of frames and cases gladly furnish complete drawings and specifications for the theatre owner's ap- proval. Standard sizes range in price from $7.00 up. Joseph S. Arvid Company, Inc., 1440 Broadway, New York City. Libman-Spanjer Corporation, 1600 Broadway, New York City. Lobby Display Frame Corporation, 723 Seventh Avenue, New York City. Newman Manufacturing Company, Norwood Station, Cincinnati, O. Stanley Frame Company, 727 Seventh Avenue, New York City. A Fronts, Metal Theatre J^NTIRE fronts for theatres made of sheet metal and wrought in a pleas- ing design are available for the small house desiring to change its exterior ap- pearance. These metal fronts are made in various sizes and designs and shipped in sections ready to be erected. It is advisable, in ordering material of this type to have the building properly meas- 76 Better Theatres Section October 25, 1930 MAGNASCOPE FRAME Eliminate excessive weight, head and off stage space — ac- complished by removing objec- tionable mechanical equipment from the frame and placing it in the grid and side of stage where it belongs. Do this and you have a simple, free operating magnascope frame, entirely fool-proof. Yes, it will fly in one complete unit. Either hand or electric operation. Smaller frame both in height and width, less in weight, positive in operation is the new Channon magnascope frame. The price is within reason. Send specifications giving size of both small and large pictures wanted and you will receive de- tailed information and price. HflNNQM astnarad 223-233 West Erie Street CHICAGO NEWEST and BEST MINIATURE GOLF BIG PROFITS EVERY MONTH Wire or write us now for full information on the CLOSE-TO-NATURE MINIATURE GOLF COURSE DE LUXE Famous "Tru-Pla" Greens with wide Fairways. For Indoors or Outdoors. 100% Portable. In- stalled or removed in a few hours. Space 50 x 80 feet or approximate area. The most modern for the least money. We offer an elegant 18-hole course. Also 9-hole and 27-hole. Get our course quick and make big money. CLOSE-TO-NATURE CO. Colfax Department G Iowa RAILINGS Ornamental Bronze Work Grilles Wickets ZERO VALVE & BRASS CORP. 634 Fourth St. Buffalo, N. Y. ured and a sketch of front submitted. Covington Metal Products Company, 17 W. Eighth Street, Covington. Ky. Edwards Manufacturing Company, Cincinnati, O. Milcor Steel Company, 36th Avenue and Burnham Street, Milwaukee, Wis. Moeschl-Edwards Corrugating Company, 411 E. Fifth Street, Cincinnati, O. Newman Manufacturing Company, Norwood Station, Cincinnati, 0. A Furnaces, Coal and Oil Burning Kefer to HEATING SYSTEMS A Furniture, Theatre A NUMBER of factors should guide the exhibitor in the selection of his fur- nituie. Comfort and restfulness are among the first considerations. Up- holstering materials offer a splendid op- portunity for accents in the color scheme of the room. Over-elaborateness and that which breathes of the gaudy should generally be avoided. All furniture depends upon the finish. A glassy varnish finish on any piece cheapens the quality of the framework. It scratches easily and shows dust more readily. A soft finish is always desir- able, and this holds particularly true of gold furniture, which looks cheap unless nicely toned down. Furniture for the men's room should always be of a heavy type, giving a manly and clubby appearance. Leather upholstering is quite proper. Women's rest room should be dainty and more genteel. Cane furniture is appropriate here. The Ficks Reed Company, 424 Findlay Street, Cin- cinnati, O. Furniture Buyers Service, 605 Broadway, New York City. S. Karpen & Brothers, 636 W. 22nd Street, Chicago, 111. Mandel Brothers, Inc., State and Madison Streete, Chicago, III. W. P. Nelson Company, 614 S. Michigan Avenue, Chicago, 111. Peabody Theatre Furniture Company, North Man- chester, Ind. Albert Pick-Barth Company, Inc., 1200 W. 35+h Street, Chicago, 111., and 34 Cooper Square, New York City. A Fuses, Electric T7LECTRICAL fuses are intentional weakened spots introduced into an electrical circuit and designed to fuse or "blow" due to excess current caused by overload or a short circuit in the line. Thus the circuit is opened before the excess current can damage any other part of the wiring or apparatus forming the circuit. They are purely a protec- tive device and require replacement when the non-renewable type is used, or the renewal link replaced when the re- newable type is used. Fuses are preferable type of protec- tive device because of their lower cost, their enclosed parts, and the absence of moving parts. It is good business to keep extra fuses or renewals on hand at all times. A sufficient supply will pre- vent a dark house. The theatre owner should not experiment on the use of fuses, but should take the advice of a skilled electrician so that an overload will not result. Fuses may be more safely pulled than otherwise if a fuse puller is used. This device may prevent burns, injury to the equipment and other mishaps, and it costs but little. The Bryant Electric Company, Bridgeport, Conn. Chicago-Jefferson Fuse and Electric Company, 1500 S. Laflin Street, Chicago, 111. Trico Fuse Manufacturing Company, 1009 McKauley Avenue, Milwaukee, Wis. Gazing Balls, Lobby A DECORATIVE feature which has fascinated humanity through cen- turies because of the supposed occult powers of the Oriental to see reflected in it the future of life is the gazing ball. This decorative piece, always an attrac- tion, lends tone to the colorful lobby. Architectural Decorating Company, 1600 S. Jefferson Street, Chicago, 111. A Gelatine Sheets T^HE gelatine sheet, for the colorful and atmospheric lighting of stages, organs, sections of the screen and other features which take the spot, is as vital as the spot and flood. The best gelatine sheets are both durable and flexible, and are only slightly affected by atmospheric changes in the theatre. Cooling systems do not cause such sheets to fall limped from the frames. The list price of gelatine ranges from 20c and up for 100 sheets. Any desired color may be ob- tained, either in the individual sheet or through combinations. Central Import Company, 1656 S. Central Park Avenue, Chicago, 111. Rosco Laboratories, 367 Hudson Avenue, Brooklyn, N. Y. Golf (Miniature) Courses and Equipment TV/f INIATURE golf is a game based on regular golf but designed to be played in much smaller areas. The method of playing it is generally con- fined to that characteristic of putting (tapping the ball a short distance and eventually into a hole, as on the "green" in the regular game). Miniature golf further differs from the regular game by usually having added to it a variety of devices (like tunnels, mounds, etc.) designed to increase the amount of skill required. The nature of these special devices peculiar to miniature golf de- pends upon the particular design of lay- out installed. Miniature golf is of interest to the motion picture theatre operator because of its possibilities in patronage promotion and exploitation, and as a source of added income. Soon after the appearance of the game in the spring of 1930, exhib- itors began to install such courses, either in close proximity to the theatre to be run more or less in conjunction there- with, or at a remote location to be operated as a separate amusement enter- prise. A number of theatres belonging to large producer-owned chains adopted the game at that time. While the game lends itself obviously to outdoor enjoyment, it is easily adapted to good-sized quarters indoors so that it can be played even in northern climates during the winter, and such indoor estab- lishments are common. Among locations of special efficacy in connection with theatres are the roofs of buildings hous- ing theatres. These mav be enclosed at small cost to permit play in northern climates throughout the winter. As in the regular game, there are both nine-hole and 18-hole miniature golf October 25, 1930 Exhibitors Herald-World 77 courses. A good 18-hole layout can be installed in an area of about 6,000 square feet. It may be regarded as a usual thing that an indoor course would have only nine holes. A sporty course of this size may be installed in an area of around 4,000 square feet. Each layout includes all the equipment necessary for setting up the course for public operation. In some instances, where gravel or cinders could be used for parts of the sections leading to the greens, the material might be procurable locally. The greens are made of felt, cotton seed hulls, rubber or sand (the latter being probably obtainable locally). Prices range from around $2,000 to $10,000, with some layouts costing as high as $25,000. A Adler-Jones Company, 651 S. Wells Street, Chicago, 111. American Golf Equipment Company, 4554 Broadway, Chicago, 111. American Landscape Corporation, 6900 Ridge Blvd., Chicago, 111. Botanical Decorating Company, 319-327 W. Van Buren Street, Chicago, 111. Burlington Blanket Company, Burlington, Wis. W. L. Cadle Lumber Company, 3505 Irving Park Blvd., Chicago, 111. Carnie-Goudie Manufacturing Company, 2605 Penn- way, Kansas City, Kan. Chicago Curled Hair Company, 2301 S. Paulina Street, Chicago, 111. Chicago Miniature Golf Courses, 440 E. Grand Ave- nue, Chicago, 111. CLOSE-TO-NATURE COMPANY, Colfax, la. Saul Diamond & Company, 3276 Milwaukee Avenue, Chicago, 111. Franklin Carpet Padding Mills, 14 E. Jackson Blvd., Chicago, 111. Golf-in-Dor, 176 W. Adams Street, Chicago, III. Golf Engineering Service of America, 31 Bedford Street, Boston, Mass. Golf Equipment Company, Ottawa, 111. D. P. Clemmer Company, 4353 N. Ashland Avenue, Chicago, 111. Mastei Greens, 5449 Augusta Blvd., Chicago, 111. Midget Golf Courses, Inc.. 330 S. Wells Street, Chi- cago, 111. Miniature Golf Courses of America, Inc., 41 E. 42nd Street, New York City. Mogul Golf Courses, 4191 S. Halsted, Chicago, 111. Tom Thumb Division, National Pipe Products, Ro- chester Pa. NATIONAL RUG MILLS, INC., 2494 S. Fifth Street, Milwaukee, Wis. FRANK NETSCHERT, INC., 61 Barclay Street, New York City. Pioneer Golf Architects & Engineering Company, 5161 N. Ashland Avenue, Chicago, 111. Palm Beach Golf Course, 206 S. Wabash Avenue, Chi- cago, 111. St. Elmo Housing Company, St. Elmo, 111. Mr. Edward G. Roberts, 816 Lyman Avenue, Oak Park, 111. Schack Artificial Flower Company, 134-140 N. Damen Avenue, Chicago, 111. Standard Felt Corporation. 844 W. Jackson Blvd., Chicago, 111. A. J. Stephens Company, 1427 Chestnut Street, Kan- sas City, Mo. "Super-Courses." 949 Lorel Avenue, Chicago, III. Mr. Owen Tucker, 6112 Stony Island Avenue, Chi- cago, 111. Velvet Greens, Inc., Continental Bank Bldg., Indian- apolis, Ind. John H. Vestal Company, 703 S. LaSalle Street, Chi- cago, 111. E. L. Vann Company, 1166 W. Madison Street, Chi- cago, 111. WESTERN FELT WORKS, 4029-51 Ogden Avenue, Chicago, 111. Western Golf Company, 4638 W. 22nd Street, Chi- cago, in. F. R. Wheeler Mfg. Company, 230 W. Huron Street, Chicago, 111. WHITNEY GOIT & COMPANY, 1922 Baltimore Ave- nue, Kansas City, Mo. Wisconsin Miniature Golf Course Company, 221 Wis- consin Avenue, Milwaukee, Wis. A Generators, Motor 'T'HIS electrical device is designed to produce direct current for the arc lamp on the projection machine, spot- lights or double dissolving stereopticon. It consists of an alternating current motor, directly connected on a shaft to a direct current generator. Motor gen- erators are made for every current re- quirement to deliver amperages from 20 amperes to 800 amperes. Complete Line of STAGE EQUIPMENT MOTOR DRIVEN SCREEN MODIFIERS STEEL CURTAIN TRACKS Automatic Curtain Motor Control Console - Orchestra - Stage Elevators BRUCKNER-MITCHELL, Inc. 532-540 WEST 22ND STREET NEW YORK, N. Y. There are 20 and 30 ampere outfits for reflecting arc lamps; 40, 60 and 80 ampere outfits for the ordinary arcs, and 80, 100, 150 ampere and larger gen- erators for use with high intensity lamps. Motor generators are made in two types, the series generators and the multiple arc generators. The series arc is for use with two picture machine arcs. It is so designed that for the period of time needed to warm up the second picture machine arc, preparatory to changing from one pic- ture machine to the other, it will carry both arc lamps at the same amperage without danger of losing the light on the arc lamp on the running picture machine. Multiple arc generators are designed and built to generate direct current for many arcs. They are used in the motion picture booths where there are two arcs on the picture machines, one or more spotlights and a double dissolving stereopticon and effect machine. The multiple arc generator correctly built, will carry the entire battery of arc lamps and various amperages. The vari- ance in amperages is controlled by the necessary rheostats. Prices range from $350 up. The American Transformer Company, 178 Emmet Street, Newark. N. J. AUTOMATIC DEVICES COMPANY, Allentown, Pa. Continental Electric Company, 323 Ferry Street, Newark. N. J. Electric Specialty Company, 211 South Street, Stam- ford, Conn. Fidelity Electric Company, Lancaster, Pa. Forest Electric Company, 272 New Street, Newark, N. J. GARVER ELECTRIC COMPANY, Union City, Ind. General Electric Company, 1 River Road, Schenec- tady, N. Y. J. H. Hallberg. 29 W. 57th Street, New York City. HERTNER ELECTRIC COMPANY, 12690 Elmwood Avenue, Cleveland, O. Hobart Brothers Company, Troy, O. Ideal Electric & Manufacturing Company, Mansfield, O. Liberty Electric Corporation, Stamford, Conn. Northwestern Electric Company, 409 S. Hoyne Street, Chicago. 111. Reynolds Electric Company, 2650 W. Congress Street, Chicago. 111. Robbins & Meyers Company, Springfield, O. ROTH BROTHERS, 1400 W. Adams Street, Chicago, 111. Westingheuse Electric & Manufacturing Company, East Pittsburgh, Pa. A Grilles f""1 RILLES in both brass and bronze are used in box office windows, or- gan grille openings, ceilings under bal- conies (usually illuminated), and in radiator openings in lobbies. Manu- facturers of this item show many de- signs to select from. Can be bought in standard sectional assembly or built to order. Daniel Ornamental Iron Works, 4435 W. Division Street, Chicago, 111. Newman Manufacturing Company, Norwood Station, Cincinnati, O. F. P. Smith Wire & Iron Works, 2346 Clybourne Street, Chicago, 111. The Stewart Iron Works Company, Inc., 504 Stewart Block. Cincinnati, O. The Voigt Company, 1745 N. 12th Street. Phila- delphia, Pa. ZERO VALVE & BRASS CORPORATION, 634 Fourth Street, Buffalo, N. Y. Gummed Labels SPECIALLY prepared gummed labels to expedite the preparation of parcel post and express packages are now on the market. These time savers are sold at a very nominal cost. Their use minimizes the possibility of torn or mis- sing labels and the resultant lost package. Tablet & Ticket Company. 1021 W. Adams Street, Chicago, 111. A Hand Blowers TJAND blowers are small electric in- struments used to blow dust or dirt out of places too small to wipe clean, places that might endanger one's hands or equipment too delicate to handle. They are especially handy in cleaning amplifiers, dimmers, motors, organs, chandeliers, etc. Clements Mfg. Company, 690 Fulton Street, Chicago, III. A Hand Driers YS7HAT is known as the sanitary hand drier for the lavatories of theatres is an electrically operated blower type of drier, through which a current of warm air evaporates the water on the hands. Driers of this type are built of cast iron with a heavy white porcelain finish with the metal parts of nickel plate. These driers stand about 46 inches high with full 360-degree swivel nozzle and are operated by a foot lever or automatic cut-off push button which turns the switch on and off. Airdry Corporation, Groton, N. Y. Milwaukee Engineering & Manufacturing Company, 261 S. Water Street, Milwaukee, Wis. Sani Products Company, Merchandise Mart, Chicago, A Hardware, Stage "yt/TTH the growing popularity in the- atres of presentation acts a need is apparent for equipment to meet the varied physical requirements in the way 78 Better Theatres Section October 25, 1930 Heavy Judgment Awarded ! Mrs. C. H. B. of St. Louis, Mo., was given $3,000 judgment in a St. Louis court last week in her dam- age suit against the Theatre for injuries sustained to her spine when she slipped and fell in an aisle of the theatre on February 16, 1929. Judgment for the full amount sued for was awarded. Our Theatre Public Liability policy will protect you against similar suits or damages. Our rates are attractive. Mail the coupon for rates and full information. J. Juillard & Co. 937 Insurance Exchange Bldg., Chicago, Illinois Name Street City State Construction of Building Seating Capacity _ Number of Exits _ of stage hardware to accomplish this purpose. The subject of stage hardware takes in many items, large and small, which are equipment essentials in the stage that is to be prepared to house a variety of acts or talent. Under the heading of stage hardware are included such items as blocks and pulleys of all types, counterweights and arbors, belay pins, cleats, curtain tracks, keystones and corners, pin rails, pin wire, rope, manila and wire, rope locks, sand bags, smoke pocket stage screws, trim clamps, winches, carriers for ex- tra-large screens and horns. Steel cur- tains and counterweight rigging are also important items of the equipment in the modern stage. Acme Stage Equipment Company, 191 Lafayette Street, New York City. BRUCKNER-MITCHELL. INC., 532-540 W. 22nd Street, New York City. J. H. CHANNON CORPORATION, 223 W. Erie Street, Chicago, 111. J. R. Clancy, 1010 W. Belden Avenue, Syracuse. N. Y. Great Western Stage Equipment Company, 817 Holmea Street, Kansas City, Mo. Lee Lash Studios, 1818 Amsterdam Avenue, New York City. TIFFIN SCENIC STUDIOS, Tiffin, O. Twin City Scenic Company, 2819 Nlcollett Avenue, Minneapolis, Minn. Volland Scenic Studios, 3737 Cass Avenue, St. Louie, Mo. A Heaters, Organ Refer to ORGAN HEATERS a Heaters, Ticket Booth Refer to TICKET BOOTH HEATERS * Heating Systems 'T'HERE are a number of types and ar- rangements of theatre heating sys- tems, each designed to fit the individual building. One of the systems is known as the fuel-to-air method whereby the transmission of the heating effect from the fuel is obtained without the inter- mediate processes of transmission through piping and radiators. The volumes of outdoor air entering the sys- tem are heated quickly and uniformly, producing comfortable heating and in- vigorating ventilation in all seasons of the year. The heating units most gen- erally used to warm the incoming air are commonly known as unit heat gen- erators. More specifically, the operation of the warming and ventilating is as follows : The air is drawn in through a fresh air shaft into the fan room, passing through air washers and being thor- oughly washed and properly humidified. From there by means of large blowers, it is forced through the generator cham- bers and properly and scientifically dis- tributed to the portions of the building to be heated and ventilated. The system may be so arranged, that while the blower unit is in combination with the heater, it can be run in- dependently and unrestricted by the heater, for summer cooling. The generators are so constructed that any kind of fuel, including oil or gas, can be used. The fires are controlled automatically by means of temperature control equipment, responding to ther- mostats placed in the theatre in various locations. Utmost flexibility is obtain- able on account of the installation of these units or separate heat generators- Equipment of this type is being used in every class of theatre from the 300- seat village playhouse to the 5,000-seat palatial home of the cinema art. On account of the exceptional flexibility, convenience, economy of operation, and perfect results obtained from the use of any kind of fuel, an owner obtains an up-to-date heating system as well as a properly designed ventilating plant for both winter and summer use. It is said that the installation cost is low and the operation is economical in such a sys- tem. American Foundry & Furnace Company, 915 E. Washington Street, Bloomington, 111. Illinois Engineering Company, Racine Avenue and 21st Street, Chicago, 111. P. H. McGirl Foundry & Furnace Company, Bloom- ington, 111. L. J. Mueller Furnace Company, 197 Reed Street, Milwaukee, Wis. New York Blower Company, 3155 Shields Avenue, Chicago, 111. B. F. Reynolds Company, 118 W. Ohio Street, Chi- cago. 111. SUPREME HEATER & VENTILATING COMPANY, 1915 Pine Street, St. Louis, Mo. A Heating Systems, Oil XJEATING by means of oil is growing rapidly in popularity among the- atres. Some of the country's largest playhouses are installing oil heating sys- tems of various makes and types. They are also to be found in smaller theatres. Among the advantages claimed for oil heating is the matter of cleanliness and subsequent savings in draperies and re- decorating costs. The operation being automatic the oil burner requires virtu- ally no attention, effecting a saving in janitor service. Another advantage pointed out is the fact that oil burners give heat only when needed. Most oil burners are operated in con- nection with a thermostat so that when the temperature falls even one degree below the desired point the thermostat establishes connection which starts the burner again. When the temperature goes above the desired degree the heat is automatically shut off. Caloroil Burner Corporation, 225 W. 34th Street, New York City. Hardinge Brothers, Inc., 4147 Ravenswood Avenue, Chicago, 111. Rayfield Manufacturing Company, 2559 W. 21st Street, Chicago, 111. B. F. Reynolds Company, 118 W. Ohio Street, Chi- cago, 111. SUPREME HEATER & VENTILATING CORPORA- TION, 1915 Pine Street, St. Louis, Mo. C. U. Williams & Sons, Bloomington, 111. A High Intensity Lamps Refer to LAMPS, HIGH INTENSITY A Holders, Ticket Refer to TICKET HOLDERS A Hoods, Color Refer to COLOR HOODS A Horn Lifts and Horn Towers A HORN lift is an automatically con- trolled electric driven elevator used to raise and lower sound horns to their proper places behind the screen. They operate on the hydraulic, cable and drum and screw lift principle, and when the stage is needed for acts, the lift lowers the horn down under the stage. The portion of the stage flooring directly above the lift is attached to the lift be- coming a part of it and any stage set up located over the lift goes up with it and is ready for use the instant the lift returns to the low level. Horn towers are structural steel towers on which the horns are fastened. These towers are generally on rubber- tired, ball bearing casters so that they may be moved about silently to properly locate the horns behind the screen. When the horns are not in use the towers can be pushed out of the way. BRUCKNER-MITCHELL, INC., 532-540 W. 22nd Street, New York City. Gates Radio & Supply Company, Quincy, 111. Littleford Brothers, 501 E. Pearl Street. Cincinnati, O. VALLEN ELECTRICAL COMPANY, INC., 225 Bluff Street, Akron, O. A Incandescent Lamps Refer to LAMPS, INCANDESCENT PROJECTION A Insurance TVO business man today would risk his investment by operating his business without ample insurance. Insurance is obtainable for theatre buildings and equipment to the same extent that it may be procured for other types of establish- ments, and safety codes and modern methods of construction, installation and manufacture have permitted such a re- duction in insurance rates covering exhibitors' risks that ample protection is within reach of any theatre enterprise. Besides the usual forms of insurance covering fire, accidents to employes and patrons, etc., there is rain insurance, which offers exhibitors protection against poor patronage due to storms rising sud- denly before show time. October 25, 1930 Exhibitors Herald-World 79 This type of insurance is now used universally to protect the operators of outdoor amusements and sports events, and the financial success of more and more indoor enterprises of this nature are thus being protected also. When the picture has been bought, perhaps at a high price, and considerable money has been spent in advertising it, a sudden storm can mean a great loss to the ex- hibitor. Rain insurance protects the exhibitor against this ever-present possi- bility. George J. Diener, 175 W. Jackson Boulevard, Chicago, 111. JULES JUILLARD & COMPANY, 175 W. Jackson Boulevard, Chicago, 111. A Inter-Communicating Telephones SYSTEMATIZING of business has re- *^ lieved the individual of much routine and has increased thereby his efficiency. In the systematizing of business the in- ter-communicating telephone is playing an important part. In the theatre it contributes to a smooth functioning or- ganization. No theatre of consequence today operates without such a telephone system. Acme Electric Construction Company, 407 S. Dearborn Street, Chicago. 111. Automatic Electric Company, Inc., 1027 W. Van Buren Street, Chicago, 111. The Bryant Electric Company, Bridgeport, Connecticut. S. H. Couch, Inc., Norfolk Downs, Quincy, Mass. Select-O-Phone Company, Providence, R. I. Stromberg-Carlson Telephone Company, Rochester, N. Y. A Interior Decorations TNTERIOR decoration of the motion picture theatre has developed special- ists in this important phase of construc- tion. These companies have made a thorough study of the type of decorative scheme best suited for audience appeal. The originality of theatre decoration has played no small part in the success of this form of entertainment for it takes the public into a new world. Robert P. Carsen Scenic Studio, 1507 N. Clark Street. Chicago, 111. Continental Studios, 100 E. Ohio Street, Chicago, 111. Eastman Brothers Studios, Inc., 36 W. 46th Street, New York City. The Hirsch Corporation, 209 S. Third Street, Colum- bus, O. Interstate Decorating Company, 1458 S. Wabash Avenue, Chicago, 111. Mandel Brothers, Inc., State and Madison Street* Chicago, 111. Manhattan Studios, 134th Street and Park Avenue, New York City. Matney Studios, 307 W. 47th Street, New York City. Michael Angelo Studios, 212 E. Superior Street, Chicago, III. W. P. Nelson Company, 614 S. Michigan Avenue, Chicago, 111. Novelty Scenic Studios, 340 W. 41st Street, New York City. I. Weiss & Sons, 508 W. 43rd Street, New York City. A Iron and Bronze Work, Ornamental Refer to BRONZE AND IRON WORK, ORNAMENTAL A Labels, Film Refer to GUMMED LABELS A Labels, Gummed Refer to GUMMED LABELS A Ladders, Safety 'T'HE safety ladder is a safeguard, both for the employer and the employe. It minimizes the risk of accidents and the possibility of becoming involved in costly law suits. The safety ladder has the ap- proval of the Underwriters Laboratories. Sizes range from 3 feet to 16 feet, and the list price ranges from $9.50 to $32. Because of the rigidity of these ladders they are time savers. DAYTON SAFETY LADDER COMPANY, 121 W. Third Street, Cincinnati, O. THE PATENT SCAFFOLDING COMPANY, 1500 Dayton Street, Chicago, 111. A Lamp Coloring TAMP dips or lamp colorings are manu- ■L* factured by numerous companies, and can be obtained in either the clear color or in a transluscent shade. There are three types of coloring. One type is for a temporary dip where the color is to be changed often. For such changes, incidentally a color remover can be purchased. The next type is the color used for dipping lamps which it is desired to color for permanent inside use. This color should not be used for outside lighting as it will not withstand the elements. The third type is the outside coloring. This is for use on lamps used for light- ing electric signs, marquises and other outside lighting. It is a very quickly drying color, taking from three to four minutes to dry. Lamp dip coloring sells for $1.50 per pint and up. Brunner Chemical Works, 217 E. Third Street, Cin- cinnati, O. E. E. Fulton Company, 1018 9. Wabash Avenue, Chicago. 111. HEWES-GOTHAM COMPANY, 520 W. 47th Street, New York City. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Rosco Laboratories, 367 Hudson Avenue, Brooklyn, N. Y. Lamps, Decorative rTHE various lamp manufacturers offer a number of decorative lamps. There are two types of flame shaped lamps used on fixtures with imitation candles and on standing candelabra. They are made in standard base and in cande- labra or minature base, and may be had in frost or sprayed colors — blue and red — flame tint — amber or canary. Also considered as decorative lamps are the standard globular and pear shaped lamps, which are sprayed in colors as mentioned above. Art Lamp Manufacturing Company, 1433 S. Wabash Avenue, Chicago, 111. Henkel & Best, 431 N. Michigan Avenue, Chicago, 111. Albert Pick-Barth Company, Inc., 1200 W. 35th Street, Chicago, 111., and 34 Cooper Square, New York City. Rialto Import Corporation, 135 W. 44th Street, New York City. A Lamps, High Intensity TT is very encouraging, indeed, to note the many recent improvements in the high intensity lamp for moving picture projection. With playhouses of ever increasing seating capacity and consequent increase of projection range or "throw," the high intensity lamp has rapidly become a necessity with very few alternatives for light source in the larger houses. The high intensity lamp, just a few years ago, while considered a necessity in the larger houses, was also looked upon as a rather troublesome piece of appar- atus to be gotten along with because there was nothing else that could serve its purpose. But today the high intensity lamp has been perfected in such meas- ure that it is no longer troublesome or intricate from an operating standpoint, and gives satisfactory results. Not On The Program Falls are unbilled features in your workmen's routine — and daily dangers, if the Dayton Safety Ladder doesn't safe' guard your workmen and pre tect your profits. Daytons simplify ladder']' obs around your theatre. They're wide legged, for steady standing on all surfaces — straight'backed for close'up work — strong, light, and steel'braced. Roomy, protected platform has auxil' iary step giving added height when needed. Made in sizes 3 to 16 feet. Moderately priced. Type "B11 Dayton Ladder is a smaller, popular'priced, all' purpose safety ladder in seven sizes. Write Dept. BT10 for complete information The Dayton Safety Ladder Company 121-123 W. Third St., Cincinnati, Ohio DAYTON Safety Ladder (Patented) Stock carried on Pacific Coast by E. D. But- lard Co., Los Angeles and San Francisco* and by 160 other distributors from coast to coast* Made and distributed in Canada by Percy Her* manf, Ltd.* Toronto. 80 Better Theatres Section October 25, 1930 Front of the House or Back Stage "Gold Medal" SAFETY PLATFORM LADDER The highest step is a square plat- form, the hardwood top a handy tool rack. The aeroplane spruce side rails enclose the legs as a guard rail. Steel reinforced throughout. A l: your Mill Supplies Jobber for details* Or write us THE PATENT SCAFFOLDING CO. NEW YORK CITY. 3821 Sherman St., L. I. City CHICACO, 1550 Dayton St. Boston Philadelphia San Francisco Atlanta St. Louis Pittsburgh Dallas Ashcraft Automatic Arc Company, 4214 Santa Monica Boulevard, Los Angeles, Cal. HALL & CONNOLLY, INC.. 24 Van Dam Street, New York City. J. H. Hallberg, 29 W. 57th Street, New York City. A Lamps, Incandescent, Projection '"PHIS term may be confusing as there are lamps for motion picture projection as well as lamps for spotlight, search- light, floodlight, and stereopticon pro- jection. Some are quite different, and each should be used in the service it is designed for. There are two lamps made especially for theatre projection with professional apparatus. The 900 watt, 30 ampere, 30 volt lamp and the 600 watt, 20 am- pere, 30 volt lamp. They cannot be used on the ordinary lighting circuit without a regulator or transformer to change the current to the correct amperage and voltage. For portable projectors such as are generally classed as "amateur" there are several types of projection lamps in very wide use. There are the 50, 100 and 200 watt lamps for use on 115 volt circuits and the 200 and 250 watt, 50 volt lamps which are operated with a regulator. All of these lamps are designed to project the most possible light on the screen. The 900 watt lamp produces enough light to work efficiently on throws up to 100 feet. The 600 watt lamp is used for throws shorter than 80 feet. The other lamps are for short throw work, generally with 16-mm. film. Other lamps designed for spotlight service can be had in wattages of from 100 watts to 10,000 watts for use on 115 volt lines. The 100 and 200 watt sizes are all standard and are carried in stock. There is a standard lamp of 1,000 watts for use on 115 volt lines for motion pic- ture projection. It is not, however, as efficient as the 30 volt type for motion picture work and is generally used for non-theatrical service. Edison Lamp Works, General Electric Company, Harrison, N. J. National Lamp Works, Nela Park, Cleveland, O. Westinghouse Lamp Company, 150 Broadway, New York City. A Lamps, Mazda 'T'HE use of the Mazda lamp has broadened in recent years, and today these lamps are used in projectors in the theatres and on stages of the studios. It has been said, and perhaps rightly, that light sells the show. Especially is this true in the cities where scores of theatres are vying with each other for patronage. In the display signs, in the strip signs, in the marquise, in the lobby and in the theatre proper, the Mazda lamp has made the White Way, whether in the metropolitan centers or in the small towns, whiter. It is being used in the studio as well as theatre. Durable colored lamps may now be purchased with coloring on the inside, permitting the lamps to be washed. Edison Lamp Works, General Electric Company, Harrison, N. J. General Electric Company, 1 River Road, Schenec- tady, N. Y. National Lamp Works, Nela Park, Cleveland, O. Westinghouse Lamp Company, 150 Broadway, New York City. Lamps, Reflector Arc A carbon arc lamp for motion picture projection using a reflector for pro- jecting the light through the aperture of the picture machine. The complete lamp contains as a part of the unit an automatic arc control ad- justed to operate at a variance of a frac- tion of a volt at the arc. The advantage of the reflecting arc lamp is that it will operate at from 20 to 25 per cent of the electrical current necessary to operate the old style arc lamp. The carbons used are much smaller in size making an additional saving. The reflector arc is now accepted as a necessity by pro- gressive exhibitors, because, in addition to saving electric current, it produces a flat even field of bright crisp white light which is very desirable in motion picture projection. Prices range from around $125 to $550. Brenkert Light Projection Company, 7348 St. Aubin & Grand Boulevard, Detroit, Mich. L. J. Gardiner Company, 935 W. Goodale Boulevard, Columbus, O. HALL & CONNOLLY, INC., 24 Van Dam Street, New York City. J. H. Hallberg, 29 W. 57th Street, New York City. KLIEGL BROTHERS, 321 W. 50th Street, New York City. The J. E. McAuley Manufacturing Company, 554 W. Adams Street, Chicago, 111. Morelite Company, Inc., 600 W. 57th Street, New York City. W. G. Preddey, 187 Golden Gate Avenue, San Fran- cisco, Cal. STRONG ELECTRIC CORPORATION, 2501 La Grange Street, Toledo, O. A Lantern Slides Refer to SLIDES A Lenses "C1 OR motion picture theatre service there are projection lenses and con- densing lenses. The latter are also used in projection but are placed in the lamp- house and condense the rays to a spot on the aperture. Projection lenses are objective lenses placed in the projector head. The prime requirement of a projection lens is to give a bright, well defined pic- ture on the screen without any distortion or color rays. These lenses are made in four sizes: Eighth, quarter, half and three quarters (diameters, respectively, of 1 11/16, 1 5/16, 2 25/32 and 3 1/4 inches) . The one-eighth and one-quarter sizes are furnished in equivalent focii of two inches E. F., to eight inches E. F. The half-size is furnished in equivalent focii of four and a half inches E. F. to ten inches E. F., and the three-quarters in equivalent focii of from six inches E. F. to ten inches E. F. There is also pro- curable a bifocal projection lens with a range of from one half to three quarters of an inch in focal length, designed to eliminate the change of lenses in shift- ing operation from sound to silent films, and vice versa. All the sizes named are standard. Focal lengths are determined by the length size of the picture desired. Prices range from $10 to $150. BAUSCH & LOMB OPTICAL COMPANY, Rochester, N. Y. G. P. Georz American Optical Company, 317 E. 34th Street, New York City. ILEX OPTICAL MFG. COMPANY, 726 Portland Avenue, Rochester, N. Y. Jones & Hewitt Company, 2-4 Gordon Street, Boston, 30, Mass. October 25, 1930 Exhibitors Herald-World 81 Kollmorgen Optical Corporation, 35 Steuben Street, Brooklyn N. Y. PROJECTION OPTICS COMPANY, INC., 203 State Street, Rochester, N. Y. Seebold Invisible Camera Corporation, 739 Clinton Avenue South, Rochester, N. Y. Semon Bache & Company, 636 Greenwich Street, New York City. Spencer Lens Company, 442 Niagara Street, Buffalo, N. Y. Sussfield, Lorsch & Schimmel, 153 W. 53rd Street, New York City. Lifts and Elevators for Orchestra, Organ, Stage and Horns W^ ITH the advance in showmanship many new types of equipment have become factors in motion picture presen- tation and its supplementary entertain- ment. Not the least of these new factors are the lifts and elevators which play such an important part in the success of programs today. The modern theatre has this equipment. Acme Stage Equipment Company, 191 Lafayette Street, New York City. BRUCKNER-MITCHELL, INC., 532-540 W. 22nd Street, New York City. PETER CLARK, INC., 544 W. 30th Street, New York City. GALLAGHER ORCHESTRA EQUIPMENT COM- PANY, 616 Elm Street, Chicago, 111. a Lighting Control Equipment HPHE modern theatre, with a well balanced and effective lighting sys- tem, has made many demands on the manufacturers of lighting control equip- ment. Elaborate color effects must be possible and to change the lighting and gradually merge the light from one color to another without attracting the audi- ences a very flexible control system is required. Even the small control sys- tems permit the operator to produce hun- dreds of color shades. Generally each color group has its own master control which is cross-interlocked with the ground master wheel device. Efficient control systems are available for every size house, no matter how small or how large. FRANK ADAM ELECTRIC COMPANY, 3650 Wind- sor Avenue, St. Louis, Mo. Chicago Switchboard Manufacturing Company, 426 S. Clinton Street. Chicago, 111. HUB ELECTRIC COMPANY, 2225 W. Grand Ave- nue, Chicago, HI. Major Equipment Company, 4603 Fullerton Avenue, Chicago, 111. Ward Leonard Electric Company, 37 South Street, Mt. Vernon, N. Y. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. A Lighting Fixtures and Decorative Lighting TT/"HILE lighting fixtures constitute one of the outstanding features of the theatre today their style and appli- cation are obviously best determined by the individual treatment of the theatre and its requirements. It is significant, however, that a number of leading manu- facturers have established special de- partments to give time and attention to the subject of theatre lighting and fix- tures. Prices range from $7.50 up. E. C. Adam Company, 902 Pine Street, St. Louis. Mo Art Lamp Manufacturing Company, 1433 S. Wabash Avenue, Chicago, 111. Art Metal Manufacturing Company, 1921 E. 61st Street, Cleveland, O. Claud Neon Lights, Inc., 50 E. 42nd Street, New York City. Curtis Lighting Company, Inc., 1119 W. Jackson Boulevard, Chicago, 111. I. P. Frink, Inc.. 239 Tenth Avenue, New York City. The Edwin F. Guth Company, 2615 Washington Street, St. Louis, Mo. Henkel & Best, 431 N. Michigan Avenue, Chicago, III. HUB ELECTRIC COMPANY, 2219 W. Grand Avenue, Chicago, HI. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Mandel Brothers, Inc., State and Madison Streets, Chicago, 111. Metal Craftsman Company, 27 E. 22nd Street, New York City. AUTOMATIC REFLECTOR ARC LAMPS Silently, Automatically, Producing— crisp, white light FOR SALE BY INDEPENDENT SUPPLY DEALERS 'Ghe Strong Electric Corporation 2501 LaGrange St., Toledo, Ohio CINEPHOR Lenses Made by AMERICA'S LEADING OPTICAL INSTITUTION STARTING in Bausch & Lomb's own optical glass plant, the largest in America, every operation in the manufacture of Cinephor Lenses is con- trolled by experts working to the most exacting standards of precision. As a result Cinephor Projection Lenses give remarkable flatness of field, maximum contrast between black and white, brilliant illumination and critical definition. « » Write for complete literature. BAUSCH & LOMB OPTICAL CO. 679 St. Paul Street Rochester, N. Y. GREMERVIIKM THtOUGH BAUSCH * LOMB 82 Better Theatres Section October 25, 1930 PROJECTION LAMPS That give more light for Stand- ard Film and Wide Film Pro- jection. HALL & CONNOLLY, Inc. 24 Van Dam St., N. Y. C. MorelRe Lamp Company, 600 W. 57th Street, New York City. The Perfec Lite Company, 1457 E. 40th Street, Cleveland, O. Victor S. Pearlman Company, 535 S. Wabash Avenue, Chicago. 111. Rialto Import Corporation, 135 W. 44th Street, New York City. Shapiro & Arnson, 20 Warren Street, New York City. The Voigt Company, 1743 N. 12th Street, Phila- delphia, Pa. A Lighting, Flood Refer to FLOOD LIGHTING A Lighting, Stage, Equipment Refer to STAGE LIGHTING EQUIPMENT Lighting and Power Plants EMERGENCY lighting plants are u equipment designed to furnish power for supplying illumination and operating the show in the event of a failure of the local power supply. It is said that the financial loss suffered by admissions re- turned by a theatre through only one power failure a year would more than compensate for the cost of equipment of this type. In addition to financial loss, a power failure during a performance frequently results in loss of life and property through the resultant panic. Emergency lighting plants are made in several types such as the gasoline engine type, water turbine type, motor generator and battery type. In the case of the motor generator type several sources of power are provided to meet every contingency, which, together, form an interlocking type of protection. The first source of power for the emergency lights of the theatre is the regular power supply, either from cen- tral station lines or from private gen- erating plant. In the case of the private electric plant, if it is automatically oper- ated, it can be so installed with an auto- matic transfer switch that the instant the regular supply of current fails, the private electric plant is automatically started. The electric plant then supplies the electrical needs of the theatre to the extent of its capacity. This it continues to do for as long as the regular supply is shut off. When this service is again resumed, the plant automatically stops. The second source for the emergency, exit or hazard line circuits, is a special heavy duty glass jar storage battery, which is automatically kept charged by a motor generator set or rectifier. The capacity of the plant depends upon the total necessary load and the length of time protection is desired. The normal alternating current is fed through the transfer switch direct to the lighting lines and in the event of power failure, the batteries to the lighting lines. The batteries then supply the necessary power until the normal service is re- sumed, or until the batteries are dis- charged. In some states the emergency, exit and hazard light circuits must be of a lower voltage than that of the normal power supply lines. In such cases, a transformer is used to step-down the supply line voltage to that of the emer- gency circuit voltage. The third source of supply for the emergency circuits is the motor gen- erator set itself. In case the A. C. trans- former circuit, which normally feeds the 32-volt lights, should fail the motor gen- erator set is operated from the main power supply line and connected to the emergency exit light circuits through the battery circuit. The battery will carry the lights only as long as neces- sary to start the motor generator set. After the motor generator is started the battery floats on the line. The heavy-duty storage battery is kept continuously charged by means of a motor generator set, which is operated from the regular power lines, on an in- dividual circuit separate from the mer- gency circuits. Enslen Hydro & Electric Co., Inc., 1600 Broadway, New York City. Fairbanks, Morse & Company, Beloit, Wis. Kohler Company, Kohler, Wis. ROTH BROTHERS, 1400 W. Adams Street, Chicago, 111. Universal Motor Company, Oshkosh, Wis. Weir-Kilby Corporation, Station H, Cincinnati, O. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. A Lights, Aisle Refer to AISLE LIGHTS A Lights, Exit Refer to EXIT LIGHT SIGNS A Lights, Spot ARE made in arc and incandescent types for use on stage — in the booth — in cove lighting, and for head spotting. Most spotlights on the market can be used for spot lighting and for full flood. The arc types are made in sizes of 3 ampere up to 150 ampere. They come complete with stand and attachment cord and connecter. Within the last year, the high intensity spot has appeared. It is an adaptation of the high intensity lamp to spot and flood-lighting. The incandescent spotlights are in sizes of from 250 watt to 2,000 watt. The sizes usually used are 250, 400, 500 and 1,000 watt. The small head spots of 250 watts are used for cove lighting or spotting the head of a singer or organist. The in- candescent spotlights come either with floor standard or pipe hangers for bor- der lighting batons. In stage work spotlights are fre- quently banked one above the other on a stand and used for floodlighting from the wings. Prices range from $12 to $500. FRANK ADAM ELECTRIC COMPANY, 3650 Windsor Avenue, St. Louis, Mo. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, 111. BEST DEVICES COMPANY, Film Building, Cleve- land, O. Brenkert Light Projector Company, 7348 St. Aubin Avenue, Detroit, Mich. CHICAGO CINEMA EQUIPMENT COMPANY, 1736- 1754 N. Springfield Avenue, Chicago, 111. Chicago Switchboard Manufacturing Company, 4'26 S. Clinton Street. Chicago, 111. HALL & CONNOLLY, INC., 24 Van Dam Street, New York City. HUB ELECTRIC COMPANY, 2225 W. Grand Ave- nue, Chicago, 111. KLIEGL BROTHERS, 321 W. 50th St., New York City. Major Equipment Company, 4063 Fullerton Avenue, Chicago, 111. Milwauke Electric Switchboard Company, 156 Clinton Street, Milwaukee, Wis. W. G. Preddey, 187 Golden Gate Avenue, San. Fran- cisco, Cal. Reflector & Illuminating Company, 1417 W. Jackson Boulevard, Chicago, 111. Twin City Scenic Company, 2819 Nicollett Avenue, Minneapolis, Minn. Westinghouse Lamp Company, 150 Broadway, New York City. Wm. Wurdack Electric Manufacturing Company, 4444 Clayton Avenue, St. Louis, Mo. A Liquid Soap Refer to SANITARY SPECIALTIES A Lithographers ''pHIS is the show business. The one sheet, three-sheet and 24-sheet are business pullers. They lend a splash to outdoor and lobby board advertising. In having special lithographic work done on special attractions theatre men gen- erally prefer the block letter type because of the greater speed in produc- tion. In outstanding instances exhib- itors have billed a show with 48 sheets. The cost of special lithographic work depends upon volume. Block posters adapted from suitable designs are very striking and used ex- tensively. One-sheets, three-sheets and six-sheets, used liberally both in and outside of the lobby, and 24-sheets on billboards, provide the box office with a constant drawing power. R. R. Donnelley & Sons Company, 731 Plymouth Court, Chicago, 111. Morgan Lithographing Company, E. 17th and Payne Avenue. Cleveland, O. The U. S. Printing & Lithograph Company, 407 First National Bank Building, Cincinnati, O. A Lobby Gazing Balls Refer to GAZING BALLS A Lobby Decorations Refer to INTERIOR DECORATION October 25, 1930 Exhibitors Herald-World 83 Lobby Display AN attractive lobby is a boon to busi- ■ ness. To conform to the beauty in lobby decoration, colorful and attractive lobby displays have been created. Auto- matic poster displays in polished bronze are constructed for convenient display of standard stills and photographs, fea- turing current and coming attractions. Art glass today is advantageously used, making a striking and effective display. Many artistic endeavors have been di- rected toward the lobby with the result that today few shoddy lobbies greet the patron. Adswin Corporation, 727 Seventh Avenue, New York City. Davis Bulletin Company, Lock Street, Buffalo, N. Y. Joseph S. Arvid Company, Inc., 1440 Broadway, New York City. A Lobby Display Frames TOBBY advertising is an obviously ef- ■*"* fective business stimulant and in this connection the use of lobby display frames easily ranks first in importance. With the effective display frames now available it is possible not only to obtain a maximum advertising value from their use but also to add materially to the appearance of the lobby. The front of the theatre may now be "dressed up" in excellent fashion with these frames. In the case of new theatres it is com- mon practice to design lobby frames in conformity with the architectural style of the house. Artistic lobby display frames are now available which contain mirrors in the center with space for lithographs on either side. Or, display frames in the form of corner cases may be advanta- geously used. Literature on corner cases is visible from both the lobby and street sides. Lobby display frames of brass with finishes such as statuary bronze, verde antique, brushed brass, oxidized brass, gun metal, dull copper, have the advantage of requiring no polishing. Overcrowding of the lobby with dis- play frames produces a detrimental effect and for this reason it is necessary that good judgment and care be exer- cised not only in the selection of the frames but in their placing as well. Working from blue prints or an accurate diagram enables manufacturers to sug- gest effective and harmonious arrange- ments for equipping the lobby with a display frame scheme. The Arkay Sign Company, Inc., 421 Film Exchange Building, Cleveland, O. Joseph S. Arvid Company, Inc., 1440 Broadway, New York City. Bilt Rite Manufacturing Company, 447 N. Wood Street, Chicago, 111. Libman-Spanjer Corporation, 1600 Broadway, New Cincinnati. O. Edward G. Reinhardt Manufacturing Company, 110 E. Second Street, Cincinnati, Ohio. Reuben Studios, 812 Prospect Avenue, Cleveland, O. Lobby Furniture Refer to FURNITURE, THEATRE A Locks, Panic Bolts Refer to BOLTS, PANIC A Luminous Paints TUMINOUS paints are being used more and more in theatrical production work. The sets and costumes may be so ILEX F:2. DUAL FOCUS PROJECTION LENS PERFECT PROJECTION The Ilex F:2.5 dual focus lens is adapted for use with either sound-on-film or sound-on-disc. The same size screen covering is maintained by a shift of the lever. Maximum sharpness, flat- ness of field, brilliant illumina- tion, coal blacks, snow whites — all remain in either shifted posi- tion. This lens is an absolute necessity for sound equipped theatres. Insist upon Ilex and be patron insured. ILEX OPTICAL COMPANY ROCHESTER NEW YORK ESTABLISHED 1910 covered with this material that their col- oring is different under different tones of light, or certain sections may be in- visible altogether until acted upon by certain classes of light vibrations. A method which came into use during 1929 employs the ultra violet ray, acting upon certain fluorescent materials. These ma- terials are substances, the atomic struc- ture of which is such that instead of absorbing short wave lengths, they re- ceive them and throw them back as longer waves, the colors of the waves (the colors beheld by the observer) de- pending on the wave lengths. A. Strobl, 101 W. 41st Street, New York City. A Luminous Signs Refer to SIGNS, DIRECTIONAL A Machines, Pop Corn Refer to POP CORN MACHINES A Machines, Tickets A MOTOR driven device for dispensing ■"■ tickets which are automatically reg- istered as to the number of each de- nomination sold. These machines are made in two unit, three unit, four unit and five unit sizes. A two unit will dis- pense two tickets of different denomina- tions such as children and adults. Each unit is controlled by a series of five but- tons, making it possible to sell from one to five tickets. Prices range from $275 to $450. Arcus Ticket Company, 348 N. Ashland Avenue, Chicago, 111. AUTOMATIC SIMPLEX REGISTER CORPORA- TION, 1018 S. Wabash Avenue, Chicago, 111. AUTOMATIC TICKET REGISTER, Paramount Building, New York, N. Y. GENERAL REGISTER CORPORATION, Paramount Building, New York City. Globe Ticket Company, 112 N. 12th Street, Phila- delphia, Pa. O. B. McClintock Company, 139 Lyndale Avenue, North, Minneapolis, Minn. Mid-West Ticket & Supply Company, 910 S. Michigan Avenue, Chicago, 111. National Electric Ticket Register Company, 1806 Kienlen Avenue, St. Louis, Mo. Simplex Ticket Company, 3120 W. Grand Avenue, Chicago, 111. SIMPLEX TICKET REGISTER, Paramount Build- ing, New York, N. Y. U. S. Ticket Company, Fort Smith, Ark. World Ticket & Supply Company, 1600 Broadway. New York City. Marble, Natural IVTARBLE, both in exterior and in- terior construction, lends a stately appearance to the theatre. It is a sub- stantial and everlasting material, and has been found appropriate for grand stairways, colonnades and such other features of the interior coming within the range of vision of the patron as he enters the theatre. APPALACHIAN MARBLE COMPANY, Knoxville, Tcnn. Carthage Marble Company, Carthage, Mo. Chicago Panelstone Company, 2456 W. George Street, Chicago, 111. The Georgia Marble Company, Tate, Ga. Vermont Marble Company, 101 Park Avenue. New York City. A Marquees Refer to CANOPIES, THEATRE 84 Better Theatres Section October 25, 1930 SUPER-LITE LENSES WISELY CHOSEN BY AMERICA'S BEST THEATRES NEW BIFOCAL SUPER-LITE LENS F:2.0 A variable focus lens with a wide range of foci for both silent and sound film. SERIES III. SUPER-LITE LENS F:2.0 Standard full Half-Size lens furnished in short focus as low as 4" E. F. and up to 10" E. F. SERIES IV. SUPER-LITE LENS F:2.0 Full 3" diameter lens to meet the demand for more light for longer throws. 6" E. F. to 10" E. F. Quality Guaranteed PROJECTION OPTICS CO., INC. 330 Lyell Ave. ROCHESTER, N. Y. U. S. A. Mats, Runners A.S a protection to carpets and as a •'*- means of keeping the theatre clean during bad weather mats and runners are used in theatre lobbies and aisles. Leather mats are most common in lob- bies, having a mesh for dirt and slush to drop through. The irregular features of the leather mat surface prevent slipping. Runners for aisles and foyer are us- ually made of a hard material and are laid over carpets as a protection. Wear Proof Mat Company, 2156 Fulton Street, Chi- cago, 111. A Mazda Lamps Refer to LAMPS, MAZDA Mazda Regulators 'T'HIS is an electrical device for chang- ing 110 volt or 220 volt current to 30 volt, 30 amperes current for use with 900 watt incandescent projection lamps. THE GARVER ELECTRIC CO., Union City, Ind. J. H. Hallberg, 29 W. 57th Street, New York City. A Miniature Golf Courses Refer to GOLF (MINIATURE), COURSES AND EQUIPMENT A Motion Picture Cable Refer to CABLE, MOTION PICTURE A Motor Generators Refer to GENERATORS, MOTOR A Motors, Electric TT is not a question of "whether the wheels go around" in the theatre of today but, rather, how they go around. Electric motor development has kept pace with the rapid strides made in other fields of the technical side of ex- hibition. With sound equipment the motor plays an increasingly important part in theatre operation. Baldor Electric Company, 4351-55 Duncan Street, St. Louis, Mo. General Electric Company, 1 River Road, Schenec- tady, N. Y. Continental Electric Company, 325 Ferry Street, Newark, N. J. The Ideal Electric & Manufacturing Company, Mans- field, O. Fidelity Electric Company, Lancaster, Pa. Hobart Brothers Company, 113 W. Water Street. Troy, O. Master Electric Company, Dayton, O. Robbins & Meyers Company, Springfield, O. The Wigginton Company. 436 N. Church Street, Kalamazoo, Mich. A Motors, Phonograph Refer to PHONOGRAPH MOTORS A Motors, Projector TVTOTORS for projection machines are 1 A usually 110 volts, 25 to 60 cycles and of 1/10, 1/8 or 1/6 horse power. They may be obtained with variable speed adjustments giving a range of speed of from 150 r.p.m. to 4,000 r.p.m. Bodine Electric Company, 2254 W. Ohio Street, Chicago, 111. Fidelity Electric Company, 331 N. Arch Street, Lan- caster, Pa. A Music and Sound Reproducing Devices ]%/| USIC and sound reproducing devices are of two types, synchronous and non-synchronous. The latter use phono- graph records, which are cued to the picture. The majority of these ma- chines, which have from two to four discs for the records, are operated from the pit or other location in view of the screen. The synchronous type, however, is operated from the projection booth, employing disc records or film recordings made in conjunction with the picture. Non-synchronous instruments range in price from $275 up. The price range of synchronous equipment is quite wide, but may be said to be roughly from sev- eral hundred dollars to $10,000. Non-synchronous equipment, however, has importance among motion picture theatre apparatus primarily as an aug- mentation of the synchronous sound equipment. The non-synchronous de- vice is commonly installed along with the synchronous apparatus, in the same manner that public address systems are added to the regular sound layout. Inci- dental music not provided for in the regular screen program, and entertain- ment for the standees in the foyers, may be supplied by the non-synchronous equipment. Among the developments in motion picture sound is the increase in the em- ployment of the sound-on-film method of reproduction. Experiment has eradi- cated many of the disadvantages of this method and increased its advantages, and as a result one producer, long com- mitted exclusively to the use of the sound-on-disc method of recording, has taken measures for the adoption of the film method also. Installation of both sound-on disc and sound-on-film repro- ducing equipment is thus recommended by authorities for theatres which in the early days of sound might have been advised to economize by installing disc equipment only. Amplion Radio Corporation, 133 W. 21st Street, New York City. Audio Products Corporation, 138 West Avenue, Long Island City, N. Y. Auditone Company, 23-27 S. Jefferson Street, Chicago, 111. Bestone, Incorporated, 1514 Davenport Street, Omaha, Neb. R. S. Burt Scientific Laboratories, 900-04 E. Cali- fornia Street, Pasadena, Cal. Clyne Enginering Company, 3500 Easton Avenue, St. Louis, Mo. Duofone, Inc., 2589 E. Jefferson Street, Detroit, Mich. ELEC-TRO-FONE CORPORATION, 2490 University Avenue, St. Paul, Minn. ELECTRICAL RESEARCH PRODUCTS, INC., 250 W. 57th Street, New York City. FOTO-VOICE COMPANY, 817-819 Granby Street, Norfolk, Va. Film Sound Corporation, 1825 E. 18th Street, Cleve- land, O. The Film Speaker Company, 1305 N. Hudson Street, Oklahoma City, Okla. Gates Radio & Supply Company, Quincy, 111. GENERAL TALKING PICTURES CORPORATION, 218 W. 42nd Street, New York City. Good-All Electric Manufacturing Company, OgalltJa, Neb. The Link Company, Inc., Binghamton, N. Y. Gries Reproducer Corporation, 459-485 E. 133rd Street, New York City. The D. R. Kautz Company, 2115 Madison Avenue, Norwood, O. MELLAPHONE CORPORATION, Keith-Albee The- atre Building, Rochester, N. Y. The Multiphone Company, 1199 Delaware Avenue, Detroit, Mich. Mills Novelty Company, 4110 Fullerton Avenue, Chicago, Illinois. National Motion-Ad Company, 2448-59 Prairie Ave- nue, Chicago, 111. The Natural Voice Amplifying System, 1418 Walnut Street, Philadelphia, Pa. Oliver Manufacturing Company, 2209 Payne Avenue, Cleveland, O. The Orchestratone Company, 42 W. 18th Street, New York City. The Orchestraphone Company, 1134 W. Austin Ave- nue. Chicago, 111. The Oro-Tone Company, 1010 George Street, Chi- cago, 111. Pacent Reproducer Corporation, 250 W. 39th Street, New York City. October 25, 1930 Exhibitors Herald-World 85 Peerless Sound Equipment Company, 627 Iron Avenue, Dover, O. Phone-Kinema, Inc., 729 Seventh Avenue, New York City. The Phototone Equipment Corporation of America, Morth Vernon, Ind. Picturfone Corporation, 404-10 N. Main Street, Lima, O. Powers-Cinephone Equipment Corporation, 723 Seventh Avenue, New York City. Walter G. Preddey, 187 Golden Gate Avenue, San Francisco, Cal. RCA PHOTOPHONE, INC.. 411 Fifth Avenue, New York City. Radio Industries of Canada, Ltd., 120 Fort Street. Winnipeg, Manitoba. Radiotone Pictures Corporation, 729 Seventh Avenue, New York City. Reynolds Synchronizer, Family theatre, Grand Rapids, Mich. SIMPLIMUS, INC., 67 Church Street, Boston, Mass. Sterling Motion Picture Apparatus, 250 W. 54th Street, New York City. Talking Picture Equipment Company of New Eng- land. Inc.. 246 Stuart Street, Boston, Mass..t Tone-O-Graph, Inc., 729 Seventh Avenue, New York City. Universal Film Screening Company, 3318 Olive Street, St. Louis, Mo. Universal Sound System, Inc., 13th and Cherry Streets. Philadelphia, Pa. VITADISC COMPANY, 92 Mortimer Street, Roch- ester, N. Y. Vitaglo Corporation. 5050 Sheridan Road, Chicago, WEBER* MACHINE CORPORATION, 59 Rutter Street, Rochester, N. Y. WESTERN ELECTRIC COMPANY, 250 W. 57th Street, New York City. Music Publishers APPRECIATING the important part ^ played by music in the theatre sev- eral companies have recently compiled special music for the guidance and as- sistance of theatre organists and orches- tras. Twelve compositions have already been issued by a company headed by Henry Waterson and it is planned by this organization to issue subsequent numbers at regular intervals for theatre orchestras. In this music and orchestral arrangement has been so scored that the numbers can be played with maximum effect by any combination of instru- ments, large and small. Special books of organ music have also recently been available. These comprise classic, modern, characteristic, marches, opera selections and sacred numbers, making a valuable addition to every or- ganist's library. D. Appleton & Company, 35 West 32nd Street, New York City. Irving Berlin, Inc., 54 W. Randolph Street, Chicago, 111. DESYLVA, BROWN & HENDERSON, INC., 745 Seventh Avenue, New York, N. Y. Donaldson, Douglas & Gumble, Inc., 1595 Broadway, New York City. Oliver Ditson Company, 179 Tremont Street, Boston, Mass. LEO FEIST, INC., 167 N. Clark Street, Chicago, 111. Tax Free Music Publishing Company, 1674 Broad- way, New York City. REMICK MUSIC CORPORATION, 219 W. 46th Street, New York City. VILLA MORET, INC., 935 Market Street, San Fran- cisco, Cal. M. WITMARK & SONS, 1659 Broadway, New York, N. Y. A Music Rolls TT is quite essential in these days of big pictures to have the best musical accompaniment. Many theatres have in- vested thousands of dollars in player pianos and pipe organs to give the proper musical setting to the picture and yet do not get the full benefit of their instruments due sometimes to inefficient organists. A good picture roll especially selected, arranged and played for pic- tures will bring out every good element of melody and action on an automatic organ or player piano. End Your Back Stage Worries by Installing the Nationwide Endorsed Stage Equipment AUTOMATIC SCREEN ADJUSTER STAGE RIGGING AND HARDWARE COUNTERWEIGHT SYSTEMS ASBESTOS CURTAINS STEEL CURTAINS SOUNDPROOF CURTAINS HAND AND ELECTRIC CURTAIN HOIST DRAW CURTAIN TRACKS ELECTRIC DRAW CURTAIN CONTROL ORCHESTRA PIT LIFTS ORGAN CONSOLE LIFTS STAGE LIFTS MOVEABLE STAGE BAND CARS TALKIE HORN TOWERS CONTOUR CURTAINS MECHANICAL STAGE EFFECTS REVOLVING STAGES Information on any of these products will be gladly furnished upon request "Stage Equipment with a Reputation" PETER CLARK, INC. Stage Equipment Specialists for Over 25 Years 544 West 30th St. New York City new products ... in the motion picture theatre field are naturally everlastingly interesting to motion picture theatre people. Much time and money is therefore spent in ef- forts to announce them, to describe them, so that motion picture people may keep abreast of the times. Unbiased descriptions in the editorial columns of a publication form one ex- ample of the effort made to give this highly desirable information. But sup- plementing such reports are the adver- tisements. To give information concisely and accurately, is the precise purpose of advertisements, and the wise buyer looks to them, too, for the information he needs about new product. AT LAST we have perfected a talking needle different than any needle that has ever been played before. The cost of a carton of 100 pack- ages, packed 50 needles to each package, is $6.00. Samples will be mailed upon request. Wall-Kane Needle Mfg. Co., Inc. 3922 — 14th Avenue, Brooklyn, N.Y. 86 Better Theatres Section October 25, 1930 Garner- urrent~ Chanter^ ro) FOR BETTER MIRROR ARC PROJECTION "Kurrent Changer" is not a reconstructed, built over, Direct Current Supply, but is an en' tirely new unit, built solely for Low Intensity. Where throw permits, "Na' tionals,> provide the most satis' factory and economical projec tion known. Complete information on one or both the above — gladly. VVationaL tffygulator- FOR BETTER MAZDA PROJECTION REPRESENTATIVES IN ALL THE PRINCIPLE CITIES OF THE UNITED STATES AND CANADA 9iadeBy CARVER ELECTRIC CO. UNION CITY IND. Of course there are good and bad pic- ture rolls, but it pays to buy the best, those that are cut to accent the true pipe organ effects, with all the force and volume written into the original number. Most music rolls are so arranged to bring out the hand-played features for the various styles of instruments and also to synchronize with and interpret musically human emotion pictured on the screen. Prices range from 75c to $6.25. Automatic Music Roll Company, 1510 Dayton Street, Chicago, 111. Filmusic Company, 6701-15 Santa Monica Boulevard, Hollywood, Cal. Geneva Organ Company, Geneva, 111. Q. R. S.-DeVry Corporation, 333 N. Michigan Ave- nue, Chicago, 111. A Music Stands TV/TUSIC stands are made in a number of styles, from those of simple de- sign for smaller houses to more preten- tious and ornamental ones for the elab- orate theatres. There are several very practical, up- to-date and attractive designs in music stands including the open, closed, semi- closed and resonant types. A popular open type is one in which ornamental bell-shaped lamp shades are placed one on each side of the music rack just above the level of the top of the music; this type is very practical for musicians on account of the unobstructed view it pro- vides immediately over the top of the music sheet; its simple lines and attrac- tive appearance are unusual and unique. Of the closed type perhaps a popular kind is made in an elaborate design with lamps concealed above in the music sheet compartment. Among the newest is the semi-closed type which has a solid rack of the open end design, with a 10-watt lamp con- cealed above the rack under a triangular shaped shade, or hood; this stand has also a flat table for the convenience of musicians. The new resonant type is of the closed design, having two 10-watt lamps concealed in the enclosure in which the music rack is placed; the resonator is below the music rack; this stand increases the volume and reson- ance of the orchestra and eliminates all pit light from about 90 per cent of the house. It gives the musicians better light with less wattage. Prices range from $15 to $75. Manufacturers of music stands are also prepared to supply conductor stands to harmonize with the type of music stand used. Prices range from $15 to $55. Carlson Cabinet Company, 616 W. Elm Street, Chi- cago, 111. J. H. CHANNON CORPORATION, 223 W. Erie Street, Chicago, 111. CHICAGO CINEMA EQUIPMENT COMPANY, 1736- 1754 N. Springfield Avenue, Chicago, 111. GALLAGHER ORCHESTRA EQUIPMENT COM- PANY, 616 W. Elm Street. Chicago, 111. KLIEGL BROTHERS, 321 W. 50th Street, New York City. The Liberty Music Stand Company, 1960 E. 116th Street, Cleveland, O. A Needles, Phonograph "|V"EEDLES are short slender pieces of hardened steel, pointed on one end, which ride in the grooves of a record. Because of the sound irregularities in this groove the needle is set in vibration and it in turn operates a diaphragm. Brilliantone Steel Needle Company of America, 371 Seventh Avenue, New York City. General Phonograph Company, 25 W. 45th Street, New York City. The Lowell Needle Company, Lowell, Mass. WALL-KANE NEEDLE MANUFACTURING COM- PANY, INC., 3922 14th Avenue, Brooklyn, N. Y. Novelties, Advertising Refer to ADVERTISING NOVELTIES A Oil Burners Refer to HEATING SYSTEMS, OIL A Orchestra Lifts Refer to LIFTS AND ELEVATORS for ORCHESTRA, ORGAN AND STAGE A Organs TT is hardly necessary here to call at- tention to the ever growing impor- tance of organ music in theatres. Next to the film and projection machines, the organ today is a recognized necessity and a proven box office attraction. Virt- ually every phase of the organ's place and use in theatres has been discussed in numerous articles in Better Theatres. Space here will not permit, nor is it desirable, that a lengthy discussion of organ and organ music be given. It is in order to call attention, however, to several facts in connection with organs that are of more or less recent develop- ment. One of these is the location of the organ grilles. While these have been conspicuous in the past, usually on either side of the stage opening a number of theatres are now placing the organ grille in the ceiling, directly in front of the center of the proscenium. At the Roxy theatre in New York the organ chambers are located beneath the stage. Mounting the organ console on an ele- vator so that the organist may be brought into full view of the audience during a solo is another comparatively recent feature that is winning great vogue. Double consoles are now used in a number of theatres in this manner. In the purchase of an organ the the- atre owner should make sure that the instrument is built for theatre work. In- the main, aside from detail con- siderations, the important thing to bear in mind in the purchase of a theatre organ is whether or not the instrument is designed and built to meet theatre requirements. Demands upon an organ to be used in a theatre and in a church for example, are obviously at variance. The result is that organs for theatres are built along exacting lines, expressly for the work they are intended to per- form. Maxcy-Barton Organ Company, 314 Mailers Building, Chicago, 111. Beman Organ Company, 16 Eldridge Street, Bingham- ton, N. Y. Bennett Organ Company, Rock Island, 111. Eetey Organ Company, Estey Street, Brattleboro, Vt. Geneva Organ Company, Geneva, 111. Hall Organ Company, 680 Campbell Avenue, West Haven, Conn. Hillgreen, Lane & Company, Alliance, O. Geo. Kilgen & Sons, Inc., 4016 N. Union Boulevard, St. Louis, Mo. W. W. Kimball Company, 308 S. Wabash Avenue, Chicago, 111. The Link Organ Company, Binghamton, N. Y. Marr & Colton Company, Warsaw, N. Y. M. P. Moller Company, Hagerstown, Md. Robert Morton Organ Company, Van Nuys, Calif. NATIONAL THEATRE SUPPLY COMPANY, 92-96 Gold Street, New York, N. Y. Nelson-Wiggin Piano Company, 1731 Belmont Ave- nue, Chicago, 111. Page Organ Company, 519 N. Jackson Street, Lima, °- Henry Pilcher's Sons, Inc., 918 Mason Avenue, Louis- ville. Ky. J. P. Seeburg Company, 1510 Dayton Street, Chi- cago, 111. The Rudolph Wurlitaer Company, 121 E. Fourth Street, Cincinnati, O. Organs, Automatic A GREAT many automatic organs are used by smaller theatres throughout the country. These instruments may be played either manually or by roll. The instrument is usually placed in the cen- ter of the orchestra pit. The pipes are mounted directly behind the upright console and the whole occupies only a slightly larger space than an ordinary upright piano. Other pipes are con- tained with the console, such as flutes, quintadena, etc., and a number of or- chestral combinations and effects are possible with an automatic organ. It is possible, also, when using rolls, to oper- ate the instrument from any point of vantage in the house such as the pro- jection booth, manager's office, etc., by simply pressing a button on the remote control board. Music rolls for auto- matic instruments have been developed that will play continuously for more than one hour. The roll may be re- versed or jumped to any point of its length to obtain appropriate music for the particular action on the screen. In- October 25, 1930 Exhibitors Herald- World 87 struments of the above type range in price from $2,000 to $2,500. The Link Company, Inc., Binghamton, N. Y. Marquette Piano Company, 2439 Wallace Street, Chi- cago, 111. Neleon-Wiggin Piano Company, 1731 Belmont Ave- nue, Chicago, 111. Operators Piano Company, 715 N. Kedzie Avenue, Chicago, 111. J. P. Seeburg Piano Company, 1510 Dayton Street, Chicago, 111. A Organ Blowers T^HE organ blower is an important piece of equipment, and is manufac- tured in sizes suitable for organs of all types. They may be obtained in units ranging from 1-6 h. p. to 75 h. p., which are multi-stage, multi-pressure ma- chines. These machines are made so as to give the proper wind supply for the size organ for which it is desired. Kinetic Engineering Company, Lansdowne, Pa. Spencer Turbine Company, Hartford, Conn. Zephyr Electric Organ Blower Company, Orrville, O. A Organ Chimes T^HE theatre organ, in the range of musical instruments which it repro- duces, is orchestral in performance. Per- haps no musical instrument is as responsive to the human touch. Chimes, marimbas, harps, vibra-harps, celestes, xylophones, bells, glockenspiels — the range of instruments is limited only by the prices of the instrument installed. And each instrument must be as finely constructed as the instruments used by the orchestra. J. C. Deagan, Inc., 1770 Berteau Avenue, Chicago, 111. The Kohler-Liebich Company, Inc., 3549-53 Lincoln Avenue, Chicago, 111. A Organ Heaters T3EACTION upon organ music and the instrument itself of cold weather and dampness has led to the develop- ment of organ chamber heaters which keep the temperature in the chamber at a uniform degree, preventing loss of pitch, and deterioration of the organ. Electric heaters with thermostat control are used for this purpose. Organ cham- bers are usually tuned at a temperature of from 65 to 70 degrees. If the tem- perature is allowed to drop 10 degrees below the tuning temperature the metal pipes become flat by a quarter or half tone. A 10 degree rise above the tuning temperature will cause the same pipes to become sharp and further rise puts many of them out of pitch. The effect of dampness is to cause a swelling and consequent deterioration of wooden chests, pipes and other parts in the chambers. Since organ chambers are not stand- ard in size the amount of heating equip- ment must be determined for each chamber. The larger the chamber or the greater the area exposed outside walls, the larger must be the wattage of the heater installed. Heaters should be mounted near the bottom of exposed or outside wall so that rising warm air from heater will counteract the descend- ing columns of chilled air. Thermostats should be located at the point the best circulation takes place and out of reach of direct heat from heaters. Organ loft heaters may be so con- Announcing THE NEW MODEL "U" SUPERIOR PROJECTOR Designed and built especially for the universal adaptation of all types of SOUND REPRODUCER EQUIP- MENT. It is the embodiment of the latest and best improvements for ac- complishing this purpose and makes the Superior the outstanding projec- tor of the day for SOUND PROJEC- TION. New Improvements include : New Head Mechanism with Interchange- able features ; Double Bearing Move- ment, Improved Framing Device, Quick Change-over Mask, Starting Knob on shutter shaft, New Mount- ing, Other refinements. Model "U" showing Application to RCA Photophone. Manufactured by < COXSACKIE HOLDING CORPORATION COXSACKIE, N. Y., U. S. A. Send for descriptive circular. structed as to deflect the heat back to the floor of the organ chamber, allowing the hot air to mushroom out before rising through the organ mechanism. This is accomplished by a hooded top. In large theatres operating afternoon and evening heaters are usually left in operation 24 hours. In smaller houses they may be disconnected when the show is over and started again by simply throwing a switch when needed. Prices range from $48 to $110 per set. Automatic Electric Heater Company, 1505 Race Street. Philadelphia, Pa. KAUSALITE MANUFACTURING COMPANY. 812* Rhodes Avenue, Chicago, 111. The Prometheus Electric Corporation, 356 W. 18th Street, New York City. Time-O-Stat Controls Company, Elkhart, Ind. A Organ Lifts Refer to LIFTS AND ELEVATORS FOR ORCHESTRA, ORGAN AND STAGE A Organ Music 'T'HE varied and exacting requirements of appropriate music for the theatre organ have prompted publishers to give special consideration to this field with the result that music has been compiled and arranged that is especially suited for the theatre organ. Such collections may be obtained in book form contain- ing classic pieces, modern, sacred, opera numbers, marches, etc. D. Appleton & Company, 35 W. 32nd Street, New York City. A Organ Rolls Refer to MUSIC ROLLS Organ Slides Refer to SLIDES A Ornamental Fountains QRNAMENTAL fountains are invari- ably places of interest in the the- atre. In addition to their decorative value they create a desirable atmosphere of coolness in the summer time through the sound of the trickling water as it falls into the base of the fountain. Ornamental fountains may be obtained in many sizes and in many forms. The water pressure is supplied by a small pump operated from light socket current, the same water being used over again in most instances. Batchelder-Wilson Company, 2633 Artesian, Los An- geles, Cal. The Crane Company. 836 S. Michigan Avenue, Chi- cago, 111. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Rundle-Spence Manufacturing Company, 52 Second Street, Milwaukee, Wis. The Halsey W. Taylor Company, Warren, O. The Voigt Company, 1743 N. 12th Street, Philadel- phia, Pa. A Ornamental Bronze and Iron Work Refer to BRONZE AND IRON WORK A Paint, Plastic Refer to PLASTIC PAINT A Paint, Screen A PAINT for refinishing a screen sur- face. This paint comes in flat white and metallic. Five pounds of flat white is sufficient to coat a 9x12 screen with 88 Better Theatres Section October 25, 1930 two coats. Prices range from $1.75 to $3.50. DA-LITE SCREEN COMPANY, 2715 N. Crawford Avenue, Chicago, 111. E. E. Fulton Company, 1018 S. Wabash Avenue, Chi- cago, 111. HEWES-GOTHAM COMPANY, 520 W. 47th Street, New York, N. Y. Pittsburgh Plate Glass Company, 1618 Frick Building, Pittsburgh, Pa. A Panel Boards "Vf J ITH lights playing such a prominent part in the operation of a theatre, the theatre owner must look to his light- ing equipment for consistent service. The panel board with its multi-circuits and its easy accessibility gives to the theatre a lighting system which is en- durable, elastic and efficient. FRANK ADAM ELECTRIC COMPANY, 3650 Wind- sor Avenue, St. Louis, Mo. BELSON MANUFACTURING COMPANY, 800 Sib- ley Street, Chicago, 111. Bull Dog Electric Products Company, 7610 Joseph Campeau Street, Detroit, Mich. The Cleveland Switchboard Company, 2925 E. 79th Street, Cleveland, O. General Electric Company, 1 River Road, Schenec- tady, N. Y. HOFFMANN— SOONS, 387 First Avenue, New 92-96 Gold Street, New York, N. Y. HUB ELECTRIC COMPANY, 2225 W. Grand Avenue, Chicago, 111. Major Equipment Company, 4603 Fullerton Avenue, Chicago, 111. The Trumbull Electric Manufacturing Company, Plainville, Conn. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. Paper Drinking Cups Refer to DRINKING CUPS, PAPER A Paper Towels Refer to TOWELS, PAPER A Paper Mache pAPER mache is extensively used in theatres in the building of ornamental relief decorations. This material has the advantage of being light and durable with the added feature of being com- paratively inexpensive. It is particularly adapted for stage and screen settings, being used for this purpose by a num- ber of the country's leading theatres. Alpha Compressed Wood Company, 2054 Larrabee Street, Chicago, 111. A Paste, Poster and Labelling TENDING to efficiency in a theatre or- ganization is a prepared wheat pow- der, which, when mixed with cold water, mixing easily and offering an adhesive paste for all types of poster billing. HEWES-GOTHAM COMPANY, 520 W. 47th Street, New York, N. Y. Arthur S. Hoyt Company, 90 Broadway, New York City. A Peanut Roasters and Popcorn Machines Refer to POP CORN MACHINES A Perfumed Disinfectants Refer to DISINFECTANTS, PERFUMED A Perfumes and Perfumers r\ ISAGREEABLE odors are unfortu- nately a usual concomitant of crowds, particularly in such compact en- closures as the motion picture auditori- um. These odors may be effectively eliminated by the use of highly aromatic perfumes, which are diffused through- out the air. One method of diffusion is the simple one of placing the perfume in decorative cones, resembling a vase, at various places along the walls. These cones are made of clay and readily ab- sorb the perfume, which may be said to saturate the cones, and the odor radiates from the latter to quite a large area be- yond. Another widely used method is to spray the air with a perfume at suitable intervals. A trifle less simple and perhaps more effective method is that of placing per- fume in a disseminator located at the ventilating fan so that the evaporated liquid or solidified perfume carry its fragrance through the auditorium along with the fresh air. Prices vary from 50 cents for the vase- disseminators, to $2.50 for the ventilat- ing system disseminators. A variety of odors are obtainable at from several dol- lars to $7.50 per pound. The Huntington Laboratories, Inc., Huntington, Ind. WEST COAST PERFUME COMPANY, LTD., 6331 Hollywood Blvd., Hollywood, Cal. A Photography 'THERE are several phases of photog- raphy having a close relationship to the theatre. Special theatre layout stills are produced at a cost which depends upon the volume and extent of the work required. Trailers range in price from 5 cents a foot to 10 cents; the price of special cutting depends upon volume and extent of work; scenics likewise are specially priced. Holland Picture Productions, 1402 Broadway, Detroit, Mich. A Phonograph Motors pHONOGRAPH motors are small motors that drive the turntable of a phonograph or non-synchronous device. These replace the spring motor that re- quires winding. Some motors are uni- versal and work on 110 volts, 60 cycles, or most any lighting circuit. Others work on A. C. current only and are de- signed for frequency ranges which the purchaser must specify. Allen-Hough Carryola Company, 279 Walker Street, Milwaukee, Wis. Bodine Electric Company, 2254 W. Ohio Street, Chi- cago, 111. J. A. Fischer Company, Inc., 393 Seventh Avenue, New York City. General Electric Company, 1 River Road, Schecec- tady, N. Y. L. S. Gordon Company, 1800 Montrose Avenue, Chi- cago, 111. The Imperial Electric Company, Akron, O. The Lakeside Supply Company, 73 W. Van Buren Street, Chicago, 111. Signal Electric Manufacturing Company, Menominee, Mich. United Air Cleaner Company, 9705 Cottage Grove Avenue, Chicago, III. A Phonograph Turntables pHONOGRAPH turntables are metal rotating discs on which the records are placed for reproduction. These discs are rotated by phonograph motors, either spring or electric, and have a de- vice to regulate the running speed. The tops of these discs are covered with a velvety fabric to eliminate danger of scratching the record. Alongside the turntable is a supporting arm that car- ries the needle. Bodine Electric Company, 2254 W. Ohio Street, Chi- cago, 111. The Disc-O-Phone Company, Florala, Ala Farrand Manufacturing Company, Inc., Metropolitan Building, Long Island City, N. Y. The Lakeside Supply Company, 73 W. Van Buren Street, Chicago, 111. Renier Manufacturing Company, 15 Michigan Street, Milwaukee, Wis. Wholesale Radio Service Company, Inc., 6 Church Street, New York City. Photoframes 'T'HESE are carried as standard stock in sizes 11x14 and 22x28 to accom- modate photographs furnished with film features. Prices range from 75c to $1.50. The Newman Manufacturing Company, Norwood Sta- tion, Cincinnati, O. A Pianos piANOS vary in size and type, depend- ing upon the use to which each is to be put. Both upright and baby grand, reproducing and non-reproducing pianos, are widely used in theatres as entertain- ment and to accompany the picture. The use of pianos on the mezzanine of the theatre is becoming more and more gen- eral. The larger theatres will have as many as six and eight pianos as a part of the permanent equipment. The Baldwin Piano Company, 142 W. Fourth Street, Cincinnati, O. W. W. Kimball Company, 308 S. Wabash Avenue, Chicago, 111. The Link Company, Inc., Binghamton, N. Y. Nelson-Wiggen Piano Company, 1731 Belmont Ave- nue, Chicago, III. J. P. Seeburg Piano Company, 1510 Dayton Street, Chicago, 111. The Rudolph Wurlitzer Company, 121 E. Fourth Street, Cincinnati, O. A Piano Trucks 'T'HE theatre today must operate on an efficient basis. Its costly equipment must be guarded against inadvertent damage. Equipment, also, must be moved from one section of the theatre to another. To accomplish these tasks, a theatre should be amply equipped with time-saving, safety-saving and utility- saving devices. The piano truck is a guard against damage to the piano or organ which must be moved about the theatre stage or other parts. THE J. H. CHANNON CORPORATION, 223 W. Erie Street, Chicago, 111. A Picture Sets piCTURE sets in non-presentation houses are usually changed seasonably or prepared for holiday programs and special events. Theatres offering pre- sentation acts make it a point to change weekly the effects surrounding the pic- ture screen. Draperies and other equipment neces- sary to the production of an artistic stage setting are readily obtainable. Novelty Scenic Studios, 340 W. 41st Street, New York City. TIFFIN SCENIC STUDIOS, Tiffin, O. Vol land Scenic Studios, 3737 Cass Street, St. Louis, Mo. A Pipe Organs Refer to ORGANS A Plastic Paint pLASTIC paint is extensively used for •*■ decorating auditorium walls, lobbies and foyers of theatres. With this paint almost any sort of rough texture can be developed from the most refined stipple to the shaggiest Spanish palm finish. Sand swirl, two-tone and other effects October 25, 1930 Exhibitors Herald-World 89 can also be obtained in a number of colors and color combinations. Plastic paint comes in the form of a white powder. Before application it is mixed with water sometimes also with coloring matter. It may be tinted with dry colors before application, or the plastic paint may be sized and then glazed with an oil glaze tinted with oil colors. It may be applied on any type of surface and when thus properly ap- plied and treated it can be washed from time to time with soap and water. In the decoration of theatres today, the use of plastic paint opens up a new field of expression to the architect and decorator. It is not only applicable in many striking and unusual texture ef- fects to walls and ceilings, and in re- markably beautiful blended color com- binations— but it is also adaptable to many unique, original and conventional treatments. It can be used in panels and frescoes, in sgraffito and relief work. Sprayed with bronze or aluminum pow- der over a richly colored background, it produces gorgeous gold and silver effects. Architectural Decorating Company, 1600 S. Jefferson Street, Chicago, 111. The Craftex Company 37-39 Antwerp Street, Brighton Station, Boston, Mass. Hockaday, Inc., 1823 Carroll Avenue, Chicago, 111. H. B. Wiggin's Sons Company, Bloomfield, N. J. A Plumbing Fixtures "pVERY part of the theatre should be in keeping with the general archi- tectural beauty of the theatre. Also, those parts of construction which are under cover of plaster and other ex- terior coverings must meet the require- ments of building codes. The value of hidden fittings of high quality cannot be too strongly stressed as a factor in effi- cient and economical theatre operations. Included in these specifications are plumbing fixtures, both exposed and con- cealed. Plumbing fixtures play an important part, both in the decorating scheme of a theatre and the cost of insurance. They should, therefore, be investigated by the theatre owner, remembering that they may be had in both white and in colors, and with various distinguishing sanitary features. The Crane Company, 836 S. Michigan Avenue, Chi- cago, III. Kohler Company, Kohler, Wis. Standard Sanitary Manufacturing Company, Besse- mer Building, Pittsburgh, Pa. A Pop Corn Machines OOP corn machines offer an ex- cellent opportunity for theatres to in- crease their revenue according to information from exhibitors who are operating them. One exhibitor states that in one week he cleared $59 with a corn popper in his lobby. Figures pro- vided by another exhibitor state that in six months he took $967.91, out of which his expenses were $296.94, leaving a profit of $670.97. One theatre circuit in the east is using pop corn machines at five of its houses. Pop corn machines may be had in a number of sizes and styles ranging from small models to elaborate machines Corner of women's lounge PARAMOUNT THEATRE Lynn, Mass. C. W. & Georg-e L. Rapp, Architects which also include peanut warming facilities. Burch Sales Company, 1432 Wyandotte Street, Kansas City, Mo. C. Cretors & Company, 612 W. 22nd Street, Chicago, 111. Dunbar Company, 2652 W. Lake Street, Chicago, III. Holcomb & Hoke Manufacturing Company, Indian- apolis, Ind. Kingery Manufacturing Company, 420 E. Pearl Street, Cincinnati, O. Mr. M. E. Klinkel, Albion, Mich. Star Manufacturing Company, 4477 Finney Avenue, St. Louis, Mo. Talbot Manufacturing Company, 1213 Chestnut Street, St. Louis, Mo. Portable Projectors PORTABLE projectors are motion pic- ture projection machines which are designed to be set up only temporarily and not for permanent installation in a regular theatre, as a rule, although used there. They are particularly adapted for use in schools, clubs, etc., and may be obtained for installation in connec- tion with leading makes of sound equip- ment or with sound apparatus built in. There is a model with a heavy pedestal for permanent installation. Semi-Portable projectors are standard motion picture machines which may be utilized for either temporary or perma- nent installations. That is to say, these machines, while sturdily constructed, are comparatively light in weight and may be moved from room to room or from one building to another. Specially designed carrying cases are also pro- vided at slight additional cost for con- venience in transporting for longer dis- tances. For permanent installations, the model with the heavy pedestal no doubt has its advantages. Sound apparatus specially constructed for portable ma- chines is available. Acme Motion Picture Projector Company, 734 S. Wa- bash Avenue. Chicago, 111. BELL & HOWELL COMPANY, 1801 Larchmont Avenue, Chicago, III. HEWES-GOTHAM COMPANY, 520 W. 47th Street, New York, N. Y. Q. R. S.-De Vry Corporation, 333 N. Michigan Ave- nue, Chicago, 111. The Holmes Projector Company, 1815 Orchard Street, Chicago, 111. Safety Projector Company, 310 W. Second Street, Duluth, Minn. Poster Frames Refer to FRAMES, POSTER Poster Paste Refer to PASTE, POSTER AND LABELLING A Pottery, Decorative 'T'HE theatre, properly proportioned architecturally, requires almost metic- ulous care in decoration. Because of the volume of floor space and wall space, decorative pieces are imperative. Pro- duced for this purpose is a pottery ware which fulfills all artistic requirements, whether the decorative scheme be period or modern. Cambridge-Wheatley Tile Company, 1601 Woodburn Avenue, Covington, Ky. The Eookwood Pottery Company, Mt. Adams, Cin- cinnati, O. A Poster Lights rF HESE are tubular shaped reflectors to be fastened to the poster frame for illuminating poster displays. They come completely wired, with bracket for at- taching. Prices range from $16 up. KLIEGL BROTHERS, 321 W. 50th Street, New York. The Voigt Company, 1743 N. 12th Street, Philadel- phia, Pa. Power Plants Refer to LIGHTING AND POWER PLANTS A Printing, Theatre Refer to THEATRE PRINTING A Programs T TNUSUAL progress has been made in ^ the publication of theatre programs in the past few years. Today the pro- gram is one of the outstanding advertis- ing mediums of the motion picture house. It goes into the home where it is perused by the family. In obtaining programs the exhibitor need only specify the names of the at- tractions and the dates. Within eight hours programs containing effective copy, suitably illustrated, are completed. This is possible through the efficiency of highly organized and ably manned printing plants devoted exclusively to this work. Copy provided in theatre programs carries a well balanced selling "punch" creating a desire to see the at- tractions. The programs are amply illustrated and complete facts concerning stars, players, author and other matters of interest are included. In the dissemination of theatre pro- grams many theatres have regular lists of patrons to whom programs are mailed each week while others distribute the programs to patrons as they leave the theatre. Prices range from $7.75 per thousand in one color to $8.50 per thou- sand in two colors. Prices decrease with additional thousands. Prominent concerns specializing in this work are: EXHIBITORS PRINTING SERVICE, 711 S. Dearborn Street, Chicago, 111. Filmack Company, 730 S. Wabash Avenue, Chicago, 111. Screen Publications, Box 216, Appleton, Wis. 90 Better Theatres Section October 25, 1930 NATIONAL PROGRAM & PRINTING COMPANY, 729 S. Wabash Avenue, Chicago, III. Star Program Company, 1799 Jerome Avenue, New York City. A Program Covers r1 ONSTRUCTION of bigger and bet- ter theatres has developed a demand for a higher class of advertising. Offset color program covers are representative of the efforts of theatre owners toward increasing artistry and dignity in their advertising. These colored program covers are highly artistic and colorful. The fact that they are extensively used has enabled production of program cov- ers of this type at a very reasonable cost considering their beauty and effec- tiveness. In fact, the use of program covers has enabled exhibitors to attain a highly desirable individuality in this phase of their advertising. These pro- gram covers combine all the elements of a program announcement with the necessary distinctive features of a high class house organ. Prices range from $3 per thousand to $7 per thousand, de- pending on size of cover. The Hennegan Company, 311 Genesee Street, Cin- cinnati, O. A Projection Booths and Equipment 'T'HE projection room, or booth, be- cause of the fact that it is one of the nerve centers of the motion picture the- atre, is becoming standardized. Not in size, naturally, but in general construc- tion, and the high standard of equip- ment, etc. The projection booth, because of the very nature of the purpose it serves, must be fireproof and ideally ventilated. Though standardized in the general meaning of the word, the booth, in its placement, construction and equip- ment, should have individual treatment for each theatre. The skilled projection engineer should be consulted on this vital phase of motion picture presenta- tion. There are many things to keep in mind in the purchase of projection room equipment. Certain parts of this equip- ment must conform to the building codes, it must be practical, it must satisfy the projectionist and it must lend itself to better projection. It is wise in a majority of instances to consult a skilled projectionist before purchasing this equipment, for his knowledge of completeness and product is broad. The projection booth today is an efficiency room with an expert in charge, and the equipment purchaser should be selected with that in mind. The design and layout of the projec- tion room should have the careful at- tention of the architect or builder at the time the plans for the theatre are being prepared. The co-operation of projec- tion machine manufacturers or their distributors can profitably be called into use in the planning of a projection room and in considering its equipment. A number of instances are known where the design of the projection room, re- legated to last minute consideration by the architect or owner has necessitated expensive remodeling when it has been found that beams and other construc- tional features made proper projection impossible. The desirable projection room may vary in size but to accommodate two projectors, it should be at least 15 feet by 10 feet, with 12 foot ceiling. This size will also care for a spotlight and slide dissolver. By all means should toilet facilities be provided and a shower bath is highly desirable. For construction, a floor of 6 inch ce- ment slab is recommended with 4 inch tile wall. Doors, windows and casings should be of steel. There should be two entrances to the booth. A room adjacent to the booth, at least 8 by 8 and well ventilated should be provided for the generator. It is important that in the event of fire the flame or smoke be kept out of the auditorium and for this reason the aperture on the front wall of the booth should be lined with steel and fitted with steel covers which will automatically drop when a fusible link melts that is over each projector, releasing the aperture covers. Atlas Metal Works, 2601 Alamo Street, Dallas, Tex. COXSACKIE HOLDING CORPORATION, Coxsackle, N. Y. ENTERPRISE OPTICAL MANUFACTURING COM- PANY, 564 W. Randolph Street, Chicago, IU. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago, 111. Holmes Projector Company, 1815 Orchard Street, Chicago, 111. INTERNATIONAL PROJECTOR CORPORATION, 90 Gold Street, New York City. THE NATIONAL THEATRE SUPPLY COMPANY, 92-96 Gold Street, New York City. O. K. Harry Steel Company 2333 Papin Street, St. Louis, Mo. E. E. Southern Iron Company, Kienland and Ham- burg, St. Louis, Mo. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. A Projection Machines PROJECTORS here referred to are the standard non-portable machines de- signed for permanent installation, usu- ally in theatres. It is the expressed be- lief of theatre owners and projectionists that practically ideal projection is pos- sible with equipment available at pres- ent, provided it is in the hands of a competent operator. Modern projection machines are the result of many years of improvement and development to meet the ever-growing requirements for the best possible screen results. Noticeable in the latest developments are the efforts of the manufacturers to keep abreast of the exacting require- ments for projection in conjunction with sound reproduction. A type of shutter designed to eliminate the heat from tne film and to provide air currents tending to draw dust and dirt from the film, are among the latest developments. All late model standard projectors are either constructed specially for sound picture projection or are readily adapted to any make or model of sound ap- paratus, either for sound-on-disc or sound-on-film. The latter method, due to greater thickness and density of film requires the use of much more amperage at the arc and this factor has been met with lamps and lamphouses of greater illuminative output capacity. Also the use of the perforated sound screen has to a very great extent added to the neces- sity of greater illumination. Moving picture projectors are now constructed more accurately and sturdily than ever before due to the more exacting require- ments of talking picture projection and greater area of picture surfaces. While thousands of dollars are fre- quently spent in many other departments of the theatre an apparent indifference to the importance of the best possible projection has been shown by too many theatre owners in the past. Fortunately this attitude is undergoing a very marked change and projection is begin- ning to receive due attention. The motion picture theatre, despite the many trimmings connected with its construction today, offers to the public as its chief attraction the film story on the screen. Even sound has not made clarity of image less important. That the projected image should be as bright and steady as it is possible to produce by modern machinery and engineering skill goes without saying. One of the handicaps to the securing of proper projection in the past has been in the delay given this phase of the the- atre at the time plans for the house are made. In a measure responsibility for this may be placed with the architect who, in his desire to create a palace of beauty and grandeur has apparently failed to consider that such facilities are without purpose unless the thing which the public pays its money to see — the picture on the screen — is of a quality to produce the highest type of entertain- ment. It is not the desire nor the intention here to go into any technical details con- cerning projection machines. It is rather aimed in these columns to impress upon the exhibitor who is not already alive to the fact that projection in his theatre should have his keenest attention. The picture is the main attraction practically always and any skimping in its quality ultimately will be reflected in decreased receipts. Prices of the standard projection machines range from $625 to $1,500. Baird Motion Picture Machine Company, 31 E. Run- yon Street, Newark, N. J. THE COXSACKIE HOLDING CORPORATION, Cox- sackie, N. Y. ENTERPRISE OPTICAL MANUFACTURING COM- PANY, 564 W. Randolph Street, Chicago, 111. E. E. Fulton Company, 1018 S. Wabash Avenue, Chi- cago, III. Helios Corporation, 7332 Kimbark Avenue, Chicago, 111. Holmes Projector Company, 1815 Orchard Street, Chicago, III. INTERNATIONAL PROJECTOR CORPORATION, 90 Gold Street, New York City. Sam Kaplan, 729 Seventh Avenue, New York City. Morelite Company, Inc., 600 W. 57th Street, New York City. THE NATIONAL THEATRE SUPPLY COMPANY. 92-96 Gold Street, New York City. The Pathe Company, Bound Brook, N. J. Safety Projector Corporation, 310 W. Second Street, Duluth, Minn. Projection Machine Parts ]\~0 machine is stronger or more effi- cient that its parts. Replacements in projection machines are a more im- portant phase of showmanship today October 25, 1930 Exhibitors Herald-World 91 Hoffmann-Soons Three recent installations of Perfection Rheostats pile up the grow- ing proof of leadership — In Paramount Theatre, Paris, France — In State Lake Theatre, Chicago — In Warner's Theatre, San Pedro, Cal. (To say nothing of the in-betweens) Such coast-to-coast evidence — across the Atlantic — and on to the Pacific — has an old and new world meaning for crowded-theatre- seeking executives. For sale by the National Theatre Supply Sam Kaplan, New York, and by your LTION Co.. dealer. HOFFMANN-SOONS Electrical and Engineering Corporation 387 First Avenue Mfg. Division New York Contracting Electrical Engineers - Moving Picture Theatre Electrical Specialists than ever before, with the constantly- growing demands of both the industry and the public for the best possible pro- jection of motion pictures. Concerns dealing in parts for projection machines have their experts and the wise exhib- itor gets their opinion. E. E. Fulton Company, 1018 S. Wabash Avenue, Chi- cago, 111. Globe Reliance Corporation, 29 Glenwood Avenue, Minneapolis, Minn. GOLDE-E MANUFACTURING COMPANY, 2013 Le Moyne Street, Chicago, 111. GUERCIO & BARTHEL, 1018 S. Wabash Avenue, Chicago, 111. Sam Kaplan, 729 Seventh Avenue, New York City. THE NATIONAL THEATRE SUPPLY COMPANY. 92-96 Gold Street, New York City. Precision Machine Company, 368 Milwaukee Street, Milwaukee, Wis. A Projectors, Advertising EXPLOITATION in the theatre lobby by means of an advertising projector using trailers from current or forthcom- ing attractions is a means of theatre publicity that is growing in popularity. Projectors for this purpose are available together with a trailer service. By means of recessing the screen daylight projection has been made possible. Con- tinuous and automatic action is a feature of many of the advertising projectors now available. Excelsior Illustrating Company, 228 W. 56th Street, New York City. Holmes Projector Company, 1815 Orchard Street, Chicago, 111. A Projectors, Portable Refer to PORTABLE PROJECTORS A Public Address Systems "DUBLIC address systems provide a means of electrically amplifying the voice. The microphone picks up the words, and as electrical energy cor- responding to the original sound waves, these "words" are carried through am- plifiers to the speakers, where they are transformed into their original physical form as sound waves, only now of much greater intensity than when merely created by the human vocal mechanism. Public address systems are used prin- cipally in the theatre for announcements, though it is adaptable to many related purposes. Microphonic attachment may be made at several points in the system, making its function available to the manager in his office as well as back- stage. H. J. Baier & Son Public Address Systems, Inc., 2134 Lee Road, Cleveland, O. Gates Radio & Supply Company, Quincy 111. The Orcheetratone Company, 42 W. 18th Street, New York, N. Y. WESTERN ELECTRIC COMPANY, 250 W. 57th Street, New York City. A Publicity Clocks 'THIS is a device designed to produce revenue for the theatre by means of securing advertising from neighborhood merchants and shops. The publicity clock is placed in the projection room and projects the advertisement of a local merchant upon a circular face to either side of the proscenium arch. Upon this face are shown in silhouette the hours and hands of a clock. The clock shows the time and a new advertisement is projected upon its face every two minutes. Some manufacturers of the clock operate upon a basis of paying the theatre a certain amount of money for the privilege of installing the clock for one year in his theatre. They can obtain the advertising from the neighborhood stores. As the value of the advertising increases, the sum which the theatre ob- tains from the manufacturer increases. The National Kei-Lac Company, 557 W. Jackson Boulevard, Chicago, III. Seth Thomas Clock Company, 19 W. 44th Street, New York City. Western Clock Manufacturing Company, 107 Lafay- ette Street, New York City. A Publicity Films rFHEATRE publicity assumes many forms and the alert exhibitor utilizes each at some time or other to suit the occasion. One of the most effective forms is the publicity film, which may be presented as a local news reel, a trailer, a presentation, a leader, a playlet, etc. In some cases as many as ten such films are run, giving the ex- hibitor advertising for his own business or an income from the charge he makes for thus advertising other businesses. Alexander Film Company, 3385 S. Broadway, Den- ver, Colo. Appreciation Films, Inc., 1029 S. Wabash Avenue, Chicago, 111. Loucks & Norling, Inc., 245 W. 55th Street, New York City. A Radium Paint "OADIUM paint is a substance which gives a spectacular effect to the stage when the house is darkened. Its application has been simplified, and it is used with frequency in the stageshows of the country's motion picture theatres. It may be obtained in different shades, and offers a colorful background for the show. 92 Better Theatres Section October 25, 1930 HEWES-GOTHAM COMPANY, 520 W. 47th Street, New York, N. Y. Lester, Ltd., 18 W. Lake Street, Chicago, 111. Louis E. Samms Studios, 177 N. State Street, Chi- cago, m. A Railings, Bronze and Iron Refer to BRONZE AND IRON WORK, ORNAMENTAL A Rails, Rope Refer to AISLE ROPE A Rain Insurance Refer to INSURANCE, RAIN A Reconstruction Service Refer to BUILDING SERVICE A Records for Music and Sound Reproducing Devices 'T'O the exhibitor who has installed a music and sound reproducing device, or is contemplating the installation of such an instrument, a comprehensive library of records is of first consider- ation. Such a library should contain a wealth of material so that any picture, whether comedy or dramatic, may be cued. Amplion Radio Corporation, 133 W. 21st Street, New York City. Brunswick-Balke-Collender Company, 623 S. Wabash Avenue, Chicago, 111. Columbia Phonograph Company, 1819 Broadway, New York City. Exhibitors Record Service, 1508 Danvenport Street, Omaha. Neb. Okey Phonograph Corporation, 25 W. 45th Street, New York City. Pathe Phonograph & Radio Corporation, 20 Grand Avenue, Brooklyn, N. Y. The Phototone Equipment Corporation of America, North Vernon, Ind. Radio Industries of Canada, Ltd., 120 Fort Street, Winnipeg, Manitoba. Stanley Recording Company of America, 1841 Broad- way, New York City. Starr Piano Company (Gennett Record Division), Richmond, Ind. Victor Talking Machine Company, Camden, N. J. A Record Cabinets "OECORD cabinets house records when not in use and also are employed for arranging the records conveniently for playing. Some cabinets hold the records in cueing sequence so that no time is lost in finding the record speci- fied on the cue sheet. CHICAGO CINEMA EQUIPMENT COMPANY, 1736 N. Springfield Avenue, Chicago, 111. Brunswick-Balke-Collender Company, 623 S. Wabash Avenue, Chicago, 111. A Recording Ty/fOTION picture sound recording is divided into two general types — re- cording on discs, and recording on film. In modern electrical recording the sound is picked up by a sensational elec- trical microphone. The microphone sets up a weak current which pulsates with the vibrations of the sound being recorded. This current is amplified, filtered and again amplified to the strength necessary to operate the mechanism necessary to make the im- pressions on the wax records. By this system any number of different sounds can be picked up and the volume of each regulated to the desired volume. In sound-on-film recording, the sound waves translated into electrical energy by the microphone, are further translated into light waves, which affect the emul- sion of the film in the usual photographic manner, creating light and dark areas along one side of the film. These areas (depending in their form upon whether the light-valve or oscillograph method of light translation has been used) repre- sent the original sound waves in their light correlatives. Brunswick-Balke-Collender Company, 623 S. Wabash Avenue, Chicago, 111. Columbia Phonograph Company, 1819 Broadway, New York City. Marsh Laboratories, Inc., 64 E. Jackson Boulevard, Chicago, 111. Recording Laboratories of America, 216 E. Jackson Boulevard, Chicago, 111. Stanley Recording Company of America, 1841 Broad- way, New York City. Victor Talking Machine Company, Camden, N. J. A Rectifiers AN electrical rectifier is a device for ^* adapting 110 volt or 220 volt alter- nating current to direct current for use with motion picture projection low in- tensity reflecting arc and hand fed arc lamps. It produces up to 30 amperes of steady D. C. supply. Rectifiers have a price range from $125 up. AUTOMATIC DEVICES COMPANY, Allentown, Pa. Chicago-Jefferson Fuse & Electric Company, 1500 S. Laflin Avenue, Chicago, 111. Forest Electric Corporation, 272 New Street, Newark, N. J. L. J. Gardiner Company, 935 W. Goodale Boulevard, Columbus, O. General Electric Company, Schenectady, N. Y. J. H. Hallberg, 29 W. 57th Street. New York City. Liberty Electric Corporation, Stamford, Conn. Morelite Company, Inc., 600 W. 57th Street, New York City. Northwestern Electric Company, 408 S. Hoyne Street, Chicago, 111. W. G. Preddey, 187 Golden Gate Avenue, San Fran- cisco, Cal. STRONG ELECTRIC CORPORATION, 2501 Lagrange Street, Toledo, O. A Reels 'T'HERE are various types of these made, from the 10 inch as used by film exchanges to the accurately con- structed type used on the projector machines. Some have machine embossed sides, wire welded sides, and still an- other type has die cast sides. Most of the types offered for use on the projec- tors have large diameter film hubs, which greatly aid in relieving the strain on the projector as well as giving more even take-up tension. The prices range from $0.75 to $6.50 each. E. E. Fulton Company, 1018 S. Wabash, Chicago, III. Globe Machine & Stamping Company, 1250 W. 76th Street, Cleveland, O. Goldberg Brothers, 1646 Lawrence Street, Denver, Colo. Neumade Products Corporation, 249 W. 47th Street, New York City. Universal Electric Welding Company, 90 Webster Avenue, Long Island City, N. Y. A Reel End Alarms and Film Indicators A MECHANICAL device placed on the upper magazine of a picture machine to warn the operator that the end of the reel of film is near, takes the name of Reel End Alarm. They are so construct- ed that they can be set to ring a warn- ing at any distance from the end. At all times the amount of film on the upper reel is shown. Cinema Specialty Company, Inc., Gary, Ind. E. W. Hulett Manufacturing Company. 1772 Wilson Avenue, Chicago, 111. W. G. Preddey, 187 Golden Gate Avenue, San Fran- cisco, Cal. A Reflectors T^EFLECTORS are made for Mazda Projectors, Reflecting Arc Lamps, and for Spotlights. Various sizes are made with different spherical curves, as well as parabolic curves. Prices range from $3.75 to $20. BAUSCH & LOMB OPTICAL COMPANY, Rochester, N. Y. Brenkert Light Projection Company, 7348 St. Aubln Avenue, Detroit, Mich. Curtis Lighting Company, Inc., 1119 W. Jackson Boulevard, Chicago, 111. HUB ELECTRIC COMPANY, 2219 W. Grand Atb- noe, Chicago, 111. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Wheeler Reflector Company, 275 Congress Street, Boston, Mass. A Reflector Arc Lamps Refer to LAMPS, REFLECTOR ARC A Reproducing Devices for Sound and Music Refer to MUSIC AND SOUND REPRO- DUCING DEVICES A Resonant Orchestra Base T^HE resonant orchestra platform is a comparatively new development. It consists of box like layers made of the finest type of wood of which fine violins are made. These are placed together to form a pit base for the musicians, their instruments resting on the resonant box. It is stated that a resonator plat- form of this type not only greatly in- creases the volume of the orchestra but adds materially to the beauty of the mu- sic itself. Orchestra pits of this type have been installed in many of the lead- ing metropolitan theatres. GALLAGHER ORCHESTRA EQUIPMENT COM- PANY, 616 W. Elm Street, Chicago, 111. A Rewinders Refer to FILM REWINDERS A Rheostats AN important item of projection equip- ^ ment is the Rheostat. A rheostat may be described as a resistor provided with means for varying resistance (op- position). The resistance may be varied by having a contact lever or slidei moved over a number of stationary but- tons or segments between which sections of the rheostat are connected, by com- pressing a number of carbon or graphite disc or parts, by using a number of levers or knife-switches for cutting in and out resistance. E. E. Fulton Company, 1018 S. Wabash Avenue, Chi- cago, 111. THE HERTNER ELECTRIC COMPANY, 12698 Elm- wood Avenue, Cleveland, O. HOFFMANN— SOONS, 387 First Avenue, New York City. KLIEGL BROTHERS, 321 W. 50th Street, New York City. The J. E. McAuley Manufacturing Company, 552-554 W. Adams Street, Chicago, 111. Ward Leonard Electric Company, Mt. Vernon, N. Y. A Rigging, Stage Refer to HARDWARE, STAGE A Safes, Box Office rpHIS is a safe anchored inside the box office into which the cashier may drop silver coins and bills as received from patrons beyond what is needed for purposes of making change. This type of safe has been developed as a result of the many "stick-ups" of theatre box offices in which the robber has obtained receipts running into several thousand dollars. It is widely used in several other trades, the idea, in brief, being that with this type of safe in the box office a theatre is likely to lose only the amount which it is keeping exposed for making change. October 25, 1930 Exhibitors Herald-World 93 ESS! Da-Tone Sound Screens ARE YOU EASILY SOLD ? When a salesman tells you his merchandise must be better than others because it costs more, he thinks you are a poor fish waiting to grab his hook — When he knocks on a product he does not sell, he usually has the proverbial ax to grind. The wide-awake buyer will call his bluff and ask for a competitive demonstration. The Da-Lite Screen Company, after special- izing in the manufacture of Motion Picture Screens for twenty years, makes no claims we cannot sustain, and we claim the following for our product— (a) Superior reflection (b) Lowest price consistent with quality (c) Endorsed and used by every large circuit in the United States and Canada (d) The only acoustically perfect sound bead screen on the market (e) There are more Da-Lite Sound Screens in use today, than all other makes combined. THE DA-LITE SCREEN COMPANY 2723 North Crawford Avenue Chicago, Illinois Box office safes are made of steel and provided with a slot into which surplus receipts are placed as received, or are equipped with a chute through which the surplus receipts may be dropped. Safes of this type usually make possible the lowest rates of burglary insurance. Kewanee Safe Company, Kewanee, III. YORK SAFE & LOCK COMPANY, York, Pa. A Sanitary Specialties 'T'HE theatre in its modern clothes, and to meet local health board regula- tions, must adopt a strict policy of sanitation. Such a policy encourages patronage and, what is just as import- ant, it will eliminate complications with local authorities. Arthur Beck Chemical Manufacturing Company, 4743 Bernard Street, Chicago, 111. HEWES-GOTHAM COMPANY, 520 W. 47th Street, New York, N. Y. Huntington Laboratories, Inc., Huntington, Ind. Lavo Company of America, 48 Seventh Street, Mil- waukee, Wis. Theatrical Spray & Perfume Company, 2437 W. Chi- cago Avenue, Chicago, 111. U. S. Sanitary Specialties Company, 435 S. Western Avenue, Chicago, 111. A Scenery, Stage Refer to STAGE SCENERY AND DRAPERIES A Scenic Artists Service Q FTENTIMES an exhibitor is in need of some one to paint a front drop or curtain, or do some special building and painting of sets for a stage prologue. There are several reliable firms that make a specialty of this kind of work. They will design and decorate the set to suit the exhibitor's needs and often will recommend lighting combinations that will do a lot to increase the beauty of the set. Chas. L. Hoyland Company, 180 N. Michigan Ave- nue, Chicago, 111. Manhattan Studios, 134th Street and Park Avenue, New York City. Novelty Scenic Studios, 340 W. 41st Street, New York City. TIFFIN SCENIC STUDIOS, Tiffin, O. Volland Scenic Studios, 3737 Cass Street, St. Louis, Mo. A Schools 'T'HEATRE management and theatre organ playing are no longer hit or miss propositions. Both have become highly specialized. The theatre manager must be trained in administration duties, advertising and technics, and the organ- ist must be able to dramatize the music to accompany the screen attractions. So valuable do chain organizations consider the trained man or woman that they are demanding those persons who have be- come skilled through graduate work in schools. Ball Organ School, 218 S. Wabash Avenue, Chicago, 111. The Del Castillo Theatre Organ School, 209 Massa- chusetts Avenue, Boston, Mass. The Gunn School of Music, 421 S. Wabash Avenue, Chicago, III. Moving Picture Theatre Managers Institute, Elmira, N. Y. New York Institute of Photography, 10 W. S3rd street, New York City. The Vermond Knauss School of Theatre Organ Play- ing, 210 N. Seventh Street, Allentown, Pa. White Institute of Organ, 1680 Broadway, New York City. A Screens 'T'HERE are three types of screens for A motion picture projection, metallic surfaced, white surfaced and beaded surfaced. Sound screens are perforated to permit the issuance of the sound waves from the horns behind. The metallic surfaced screens are built in various finishes, from a smooth sur- face to a heavy pebbled surface. The smooth surfaced screen has perpen- dicular reflective characteristics while the heavy pebbled surfaces somewhat diffuse the light. In wide houses, the best image is obtained on the latter type. Metallic surfaces, as a rule are built to fit the requirements of each house. Flat white or diffusing type screens in most cases are used with high in- tensity projection. Screen surfaces are made to meet the requirements of mazda, reflecting arc, regular arc and high intensity projection. Prices of screen range from 50 cents to $2 per square foot. AMERICAN SILVERSHEET COMPANY, 800 Beau- mont Street, St. Louis, Mo. Crystal Movie Screen Company, Wyckoff Building, Celina, O. DA- LITE SCREEN COMPANY, 2715 N, Crawford Avenue, Chicago, 111. L. J. Gardiner Company, 935 W. Goodale Boulevard, Columbus, O. Jacobson Picture Screen Manufacturing Company, 3421 W. 90th Street, Cleveland, O. MINUSA CINE SCREEN COMPANY, 2665 Morgan Street, St. Louis, Mo. A Screens for Sound Pictures C GREENS for sound pictures are used with most sound apparatus. They differ from silent screens in that they are porous. When the horns are lo- cated behind the screen, a tightly woven canvas would retard or muffle the sound. These screens are perforated or other- 94 Better Theatres Section October 25, 1930 FOR EXPERIENCE EXPERT WORKMANSHIP HIGH QUALITY OF MATERIAL There Are No Satisfactory Substitutes A realization of this fact and our consistent refusal to cheapen quality, are largely responsible for the steady demand for and the permanent popularity of THE RAVEN r [R Pat. U. S. and Canada FOR SOUND Samples and prices submitted upon request Raven Screen Corporation 1476 Broadway, New York Signal Systems, Usher Refer to USHER SIGNAL SYSTEMS A Signals, Reel End Refer to REEL END SIGNALS METALLITE SIGNS The Newest in Lobby Displays on any attraction at your theatre, and 3 sheet size and 12 ft. x 3 ft. For the Marquee. Rented or Send for particulars METALLITE SIGNS 385 Halsey Street Newark, In 1-2 Sold. New Jersey wise made porous. Some are coated with a silver finish and are constructed to lace into a frame. AMERICAN SILVEBSHEET COMPANY, 800 Beau- mont Street, St. Louis, Mo. Beaded Screen Corporation, 438 W. 37th Street, New York City. THE DA-LITE SCBEEN COMPANY, 2715 N. Craw- ford Avenue, Chicago, 111. E. I. DuPont De Nemours & Company, Wilming- ton. Del. E-ZEE SCBEEN COMPANY, 2285 Genesee Street, Buffalo, N. Y. MINUSA CINE SCREEN COMPANY, 2663 Morgan Street, St. Louis, Mo. RAVEN SCREEN COMPANY, 1476 Broadway, New York City. Radio Industries of Canada, Ltd., 120 Fort Street, Winnipeg, Manitoba. Rembusch Screen Company, Shelbyville, Ind. SARASONE SCREEN COMPANY, 80 Boylston Street, Boston, Mass. SCHOONMAKER EQUIPMENT COMPANY, 627 W. 43rd Street, New York City. Vocalite Screen Company, Roosevelt, N. Y. WALKER SCREEN COMPANY, 85 Thirty-fifth Street, Brooklyn, N. Y. A Screen Brushes TN order that the screen may be kept clean, and therefore give the best pos- sible results in projection, a screen brush has been contrived for keeping the silver sheet clean and responsive to the image flashed from the projection room. AMERICAN SILVERSHEET COMPANY, 800 Beau- mont Street, St. Louis, Mo. A Screen Frames A FTER all the picture's the thing, and without stability and solidity of the screen frame the picture is being shown at a disadvantage to both theatre owner and projectionists, to say nothing of the patron. Billowing of the screen is a blow to good projection. Now, too, there is the added element of the steel frame as another form of equipment development. AMERICAN SILVERSHEET COMPANY, 800 Beau- mont Street, St. Louis, Mo. A Screen Paint Refer to PAINT, SCREENS A Seat Covers Refer to CHAIR COVERS A Seat Indicators. Vacant Refer to USHER SIGNAL SYSTEMS A Seats, Theatre Refer to CHAIRS, THEATRE A Sharpeners, Carbon Refer to CARBON SHARPENERS Shutters, Metal Fireproof 'T'HE Port Shutter is made entirely of metal with a metal sliding suspended on a cord in which is connected a fusible link. In case of fire, the fusible links melts and the fire shutter automatically drops over the port hole in the booth. They are made to fit standard openings, such as projection port holes, stereopti- con port holes and spotlight port holes. Prices range from $9 to $25. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, 111. BEST DEVICES COMPANY, Film Building. Cleve- land, O. H. B. Cunningham, 964 University Avenue, St. Paul, Minn. Missouri Fire Door & Cornice Company, 3144 Eaton Avenue, St. Louis, Mo. The Moeschl-Edwards Corrugating Company, Inc., 411 E. Fifth Street, Cincinnati, O. W. G. Preddey, 187 Golden Gate Avenue, San Fran- cisco, Cal. A Sign Flashers Refer to FLASHERS, SIGN Signs, Directional 'T'AKE the case of a patron who comes from the auditorium and asks for directions. If the theatre owner has had this experience he realizes the embar- rassment and other inconvenience. The patron is paying his way into the the- atre and he deserves every consideration. The modern theatre today is equipping itself with the directional sign. Every business building is doing likewise. Signs may be considered in two gen- eral groups — those that are illuminated and those which are etched on metal or wood without illumination. The illumi- nated signs, which are highly artistic in finish and construction, are made to read either from one side or both. The let- tering in the signs is chipped into the glass and silvered, making it easy to read in daylight. The letters glow in a soft greenish color. Illumination is ac- complished with 25 watt show case lamps. Signs are fitted with lamps, cord and plug ready for attaching to light socket. BELSON MANUFACTURING COMPANY, 800 Sib- ley Street, Chicago, 111. Flexlume Corporation, Buffalo, N. Y. E. E. Fulton Company, 1018 S. Wabash Avenue, Chi- cago, III. Guercio & Barthel, 1018 S. Wabash Avenue, Chicago, 111. HUB ELECTRIC COMPANY, 2219 W. Grand Ave- nue, Chicago, 111. The Ideal Sign Company, Inc., 149 Seventh Street, Brooklyn, N. Y. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Lu-Mi-Nus Signs, Inc., 2736 Wentworth Avenue, Chi- cago, 111. Lustrolite, Inc., 122-24 E. Fourth Street, Davenport, la. Major Equipment Company, 4603 Fullerton Avenue, Chicago, 111. Metal Products, Inc., 462-64 Fourth Street, Milwau- kee, Wisconsin. Metalite Signs, 385 Halsey Street, Newark, N. J. Rawson & Evans, 710 W. Washington Street, Chi- cago, III. Tablet & Ticket Company, 1015 W. Adams Street, Chicago, 111. Tellite Sign Company, 4541 Ravenswood Avenue, Chicago, Illinois. Viking Producte Corporation, 422 W. 42nd Street, New York City. The Voigt Company, 1745 N. 12th Street, Philadel- phia, Pa. Willey Sign Company, 1559 Church Street, Detroit, Mich. A Signs — Electric "IVTOTION picture theatres are leaders in the use of electrical advertising, the usual electric signs at some of the metropolitan houses being the most elab- orate of their kind. Since the sign must necessarily be made with consideration for the size of the theatre facade and facilities for anchoring it, the matter is usually given individual consideration, and sketches prepared for the specific building to which the sign is to be fastened. American Signs Corporation, Kalamazoo, Mich. The Artcraft Sign Company, Box 86, Lima, O. Claud Neon Lights, Inc., 50 E. 42nd Street, New York City. Commonwealth Electric Sign Company, 4543 W. Lake Street, Chicago, 111. Federal Electric Company, 8700 S. State Street, Chi- cago, 111. Flexlume Corporation, 1100 Military Road, Buffalo. N. Y. Ideal Sign Company, Inc., 149 Seventh Street, Brook- lyn, N. Y. KLIEGL BROTHERS. 321 W. 50th Street, New York UHy. Kolux Corporation, Kokomo, Ind. October 25, 19 SO Exhibitors Herald-World 95 Lu-Mi-Nus Signs, Inc., 2736 Wentworth Avenue, Chi- cago, 111. Lustrolite, Inc., 122-24 E. Fourth Street, Davenport, la. Metal Products, Inc., 462-64 Fourth Street, Mil- waukee, Wisconsin. Milne Electric Company, 614 E. Lafayette Avenue, Detroit, Mich. Ealston & Company, 211 Jefferson Street, Wausau, Wis. The Philadelphia Sign Company, 338 N. Randolph Street, Philadelphia, Pa. Tellite Sign Company, 4541 Ravenswood Avenue, Chicago, Illinois. U. S. Electric Sign Company, 208 E. 27th Street, New York City. Willey Sign Company, 1559 Church Street, Detroit, Mich. A Signs, Exit Refer to EXIT LIGHT SIGNS A Signs, Marquise and Attraction Board T^LECTRIC illumination is a bonanza to the program. Presenting the pro- gram in the marquise or in the attrac- tion board is a box office asset. The electric presentation of a theatre and a program is an invaluable adjunct to the theatre attendance. Large and small theatres, today, are utilizing this type of promotional presentation to bring the people to their box offices. The theatre owner today must tell his public about his organ, his refrigeration and heating and the general comfort of his audience. In the marquise or in the attraction board this message can be presented to these people. American Signs Corporation, Kalamazoo, Mich. Artcraft Sign Company, Box 86, Lima, O. Claude Neon Lights, Inc., 50 E. 42nd Street, New York City. Commonwealth Electric Signs Company, 4543 W. Lake Street, Chicago, 111. Flexlume Corporation. Buffalo, N. Y. HUB ELECTRIC COMPANY, 2219 W. Grand Ave- nue, Chicago, 111. Ideal Sign Company, Inc., 149 Seventh Street, Brook- lyn, N. Y. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Eolux Corporation, Kokomo, Ind. The Longsign Corporation, Dayton, O. Lu-Mi-Nus Signs, Inc., 2736 Wentworth Avenue, Chi- cago, 111. Lustrolite, Inc., 122-24 E. Fourth Street, Davenport, la. The McNamara Sign Company, 531 E. Lafayette Ave- nue, Detroit, Mich. Metal Products Inc., 462-64 Fourth Street, Mil- waukee, Wisconsin. Milne Electric Sign Company, 614 Cherry Street, Milwaukee, Wis. Tellite Sign Company, 4541 Ravenswood Avenue, Chicago. Illinois. U. S. Electric Sign Company, 208 E. 27th Street, New York City. Willey Sign Company, 1559 Church Street, Detroit, Mich. A Slides CLIDES are divided into four different classes: Song slides, advertising slides, announcement slides and special advertising slides. Song slides have come into vogue within the last few years. There are two types of these: The comedy type and the sentimental type. They are sold or rented in com- plete sets to be run in conjunction with organ solos. Advertising slides: These are of the stock advertising type in which may be inserted the name of the advertiser. There is a large selection for every line of business artistically drawn up and cleverly worded. An- nouncement slides: A standard stock selection makes it possible for the thea- treman to buy already made any an- nouncement that he desires to make. They can be secured in very artistic de- signs. Special advertising slides: Are those made from copy furnished by the advertiser from photographs, drawings, SOUND SATISFACTION ,: WaMLIKIEIR , X PATENT PENDING J APPROVED BY ERPI & RCA Be cautious- — Insure perfect sound transmission without muffling or impairing the quality. INSTALL THE SCREEN APPROVED BY THE MANU- FACTURER OF YOUR SOUND EQUIPMENT— THE WALKER SOUNDSCREEN MORE LIGHT MORE SOUND MORE LIFE or any other material the advertiser may have. In every case they are made up specially. Prices for stock slides range from 25 cents up. Original slides cost from about a dollar up. The Arkay Sign Company, Inc., 421 Film Exchange Building, Cleveland, O. Erker Brothers Optical Company, 608 Olive Street, St. Louis, Mo. Loucks & Norling, Inc., 246 W. 55th Street, New York City. National Studios, 226 W. 56th Street, New York City. QUALITY SLIDE COMPANY, 6 E. Lake Street, Chi- cago, III. Ransley Studios, 308 W. Randolph Street, Chicago, III. Standard Slide Corporation, 230 W. 56th Street, New York City. WORKSTEL STUDIOS, 151 W. 46th Street, New York City. A Soaps, Liquid Refer to SANITARY SPECIALTIES A Sound Devices, Synchronous and Non- Synchronous Refer to MUSIC and SOUND REPRO- DUCING DEVICES A Sound Picture Equipment Refer to MUSIC AND SOUND REPRODUCING DEVICES A Sound-Proofing TfTTTH a growing tendency on the part of theatre owners to incorporate into the theatre building additional rec- reational features such as bowling alleys and ballrooms, the matter of sound-prof- ing has become a subject of wide inter- est. In a great many instances it has been shown that modern methods of sound- proofing make it possible to place a ball- room or bowling alley room either directly above or directly under a thea- tre auditorium, with positive assurance that noise will not reach the auditorium and interfere with the audience enjoying the program. Proper sound-proofing in such in- stances is an individual problem, due to the difference in building constructions, methods of ventilating, etc. The accom- plishment is a matter of using proper design and materials based on years of successful installations. The system is based on proper breaking of solid con- tacts combined with proper absorbing mediums. Hearing conditions in an auditorium can be provided for to a large extent in advance of construction from a study of the plans. Acoustical defects in ex- isting auditoriums can also be diagnosed and corrective measures applied with satisfactory results. Acoustic defects may be corrected by applying an efficient sound-absorbing material on walls or ceiling, as pre- scribed by a competent acoustical engi- neer. A number of efficient sound-ab- sorbing materials are available, which may be elaborately decorated without reducing its efficiency. In case a theatre auditorium is to be located in a large office building, the system can be used to prevent sound of pipe organs from penetrating to office spaces. 96 Better Theatres Section October 25, 1930 THE CELOTEX COMPANY, 919 N. Michigan Ave- nue, Chicago, 111. Johns-Manville Corporation, 292 Madison Avenue, New York City. THE INSULITE COMPANY, 1212 Builders Exchange, Minneapolis, Minn. Macoustic Engineering Company, Ninth and Euclid ' Avenue, Cleveland, O. NATIONAL RUG MILLS, INC., 2494 South Fifth Street, Milwaukee, Wis. ' Union Fibre Sales Company, Winona, Minn, j WESTERN FELT WORKS, 4029-4133 Odgen Avenue, i Chicago, lit. A i Sound Reproducing Devices \Refer to MUSIC AND SOUND REPRO- DUCING DEVICES A Speakers and Horns TTORNS and speakers used in sound installations are air columns with a belled outlet, or magnetic or electro- [dynamic cones (in baffles or horns), 'used to project the sound waves created by the amplified electrical pulsations. They are attached to amplifiers and us- ually number two or more, depending on the size of the theatre. H. J. Baier & Son Public Address Systems, Inc., 2134 Lee Road, Cleveland, O. Bryden Products, Inc., 2559 Bellevue Avenue, Detroit, Mich. ELEC-TRO-FONE CORPORATION, 2490 University Avenue, St. Paul, Minn. Farrand Manufacturing Company, Inc., Metropolitan Building, Long Island City, N. Y. Gates Radio and Supply Company, Quiney, 111. ' Jensen Radio Manufacturing Company, 6601 S. Lar- i amie Avenue, Chicago, 111. i MACY MANUFACTURING CORPORATION, 1451 39th Street, Brooklyn, N. Y. ! The Magnavox Company, 155 E. Ohio Street, Chi- I cago. 111. MILES MANUFACTURING CORPORATION, 31 W. 21st Street, New York City. Oxford Radio Corporation, 2035 W. Pershing Place, Chicago, 111. I The Potter Company, North Chicago, 111. ! RACON ELECTRIC COMPANY, INC., 18 Washing- ton Place, New York City. ! Radio Industries of Canada, Ltd., 120 Fort Street, Winnipeg, Manitoba. The Rola Company, 4250 Hollis Street, Oakland, Cal. SILVER-MARSHALL, INC., 6401 W. 65th Street, Chicago, 111. Stromberg-Carlson Telephone Manufacturing Com- pany, 1060 University Avenue, Rochester, N. Y. Temple Incorporated, 1925 S. Western Avenue, Chi- cago, 111. Trimm Radio Manufacturing Company, 847 W. Harri- son Street, Chicago, 111. Ultratone Radio Speaker Company, 1046 W. Van Buren Street, Chicago, 111. The Union Fabric Company, Derby, Conn. United Radio Corporation, 25 Leighton Avenue, Rochester, N. Y. The Utah Radio Products Company, 1739 S. Michi- gan Avenue, Chicago, 111. WRIGHT-DeCOSTER, INC., St. Paul, Minn. A Speed Indicators CPEED indicator — an electrical device ^ with an indicator which can be lo- cated in the booth, on the orchestra di- rector's table and in the manager's office, with the meters or speedometers at- tached to the picture machine to regis- ter at what rate of speed the film is being run through the machine. It in- dicates feet per mintue and also may show minutes per thousand feet. In modern theatres where the performances are run on a schedule with everything WORKSTEL STUDIOS Jjmtern Slides OF QUALITY 151to«t FORTY-SIXTH ST.N.Y. BRYANT 8889 tfiia cMauriee Workstel 4X3)1 riggal — ■ synchronized, speed indicators are a ne- cessity. Prices range from $15 a unit up. Generators extra. Barbour-Stockwell Company, 100-300 Broadway, Cambridge, Mass. CHICAGO CINEMA EQUIPMENT COMPANY, 1736- 1754 N. Springfield Avenue, Chicago, 111. Cinema Specialty Company, Inc., P. O. Box 1037, Gary, Ind. Essannay Electric Company, 2809 W. Van Buren Street, Chicago, 111. J. H. Halberg, 29 W. 57th Street, New York City. INTERNATIONAL PROJECTOR CORPORATION, 90 Gold Street, New York City. Oliver Manufacturing Company, 2209 Payne Avenue, Cleveland, O. The J. E. McAuley Manufacturing Company, 552-554 W. Adams Street, Chicago, 111. Stewart-Warner Speedometer Corporation, 1826 Diversey Parkway, Chicago, 111. Weston Electric Instrument Corporation, Waverly Park, N. J. A Splicing Blocks A DEVICE used in theatres and ex- changes for splicing motion picture films. Splicing blocks sell for as low as $7.50. BELL & HOWELL COMPANY, 1801 Larchmont Avenue, Chicago, 111. Duplex Motion Picture Industries, 74 Sherman Ave- nue, Long Island City, N. Y. Neumade Products Corporation, 249 W. 47th Street, New York City. A Spotlights Refer to LIGHTS, SPOT A Sprinklers, Automatic Refer to AUTOMATIC SPRINKLERS A Stage Hardware Refer to HARDWARE, STAGE A Stage Lighting Equipment TTNDER the heading of Stage Lighting Equipment, come strip lights, pro- scenium strips, footlights, border lights, floodlights, stage effects. There are so many details in connection with stage lighting that we suggest getting in touch with the manufacturers of such equip- ment for specific information. FRANK ADAM ELECTRIC COMPANY, 3650 Wind- sor Avenue, St. Louis, Mo. BELSON MANUFACTURING COMPANY. 802 Sib- ley Street, Chicago, 111. Brenkert Light Projection Company, 7348 St. Aubin Avenue, Detroit, Mich. Buckeye Distributing Company, 7017 Euclid Avenue, Cleveland, O. CHICAGO CINEMA EQUIPMENT COMPANY, 1736- 1754 N. Springfield Avenue, Chicago, 111. Chicago Electric Equipment, 417 S. Dearborn Street, Chicago, 111. CHICAGO SWITCHBOARD MANUFACTURING COMPANY, 426 So. Clinton Street, Chicago, 111. Cincinnati Stage Lighting Company, 127 Opera Place, Cincinnati, O. Display Stage Lighting Company, Inc., 410 W. 47th Street, New York City. John W. English, 1631 Belmont Avenue, Cleveland, O. Great Western Stage Equipment Company, 817 Holmes Street, Kansas City, Mo. HUB ELECTRIC COMPANY, 2219 W. Grand Ave- nue, Chicago, 111. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Lee Lash Studios, 1818 Amsterdam Avenue, New York City. Major Equipment Company, 4603 Fullerton Avenue, Chicago, 111. Henry Mestrum, 817 Sixth Avenue, New York City. Milwaukee Electric Switchboard Company, 156 Clin- ton Street, Milwaukee, Wis. Mutual Electric & Machine Company, 7610 Jos. Campau Avenue, Detroit, Mich. Ward-Leonard Electric Company, 87 South Street, Mt. Vernon, N. Y. r. H. Welsh, 270 W. 44th Street. New York City. Vestinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. Wheeler Reflector Company, 275 Congress Street, Bos- ton, Mass. Wm. Wurdack Electric Manufacturing Company, 4444 Clayton Avenue, St. Louis, Mo. A Stage Rigging Refer to HARDWARE, STAGE A Stage Scenery and Draperies pkRAPERIES are an important fea- ture of theatres today. They accent color and give softness and richness to an interior. Architectural lines of door- ways and archways are usually distinc- tively hard and draperies are the me- diums by which these lines are softened to give a pleasing appearance. A dra- pery scheme usually creates an inviting, soft and colorful atmosphere. If the drapery is in harmony with the main color in the surroundings and in propor- tion to the richness of the architecture there need be little worry about it being too rich or elaborate. Likewise, scenery, colorful and delicate, has become an im- portant adjunct to the motion picture theatre. Scenery to properly clothe the stageshow must be of a type which is eye-catching the moment the drop is raised. Many specialists have been de- veloped in this particular field. Acous- tical treatment is also quite closely allied with draping for color effect and har- mony. Up-to-date scenic specialists have made a close study of draping for acous- tical correction, and today, of course, acoustics are an all-important consider- ation in stage and house drapery instal- lations. Beck & Sons, Highland Avenue and Dorchester, Cin- cinnati, O. Continental Studios, 100 E. Ohio Street, Chicago, 111. Dazians. Inc., 142 W. 44th Street, New York City. Eastman Brothers Studios, Inc., 36 W. 46th Street, New York City. John W. English, 1613 Delmont Avenue, Cleveland, O. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago, III. Great Western Stage Equipment Company, 817 Holmes Street, Kansas City, Mo. S. M. Hexter & Company, Inc., 2400 E. Superior Street, Cleveland, O. Interstate Decorating Company, 1458 S. Wabash Ave- nue, Chicago, 111. Landish Studios, Inc., 40 Ames Street, Rutherford, N. J. Lee Lash Studios, 1818 Amsterdam Avenue, New York City. Mandel Brothers, Inc., State and Madison Streets, Chicago, 111. Manhattan Studios, 134th Street and Park Avenue, New York City. E. L. Mansure Company, 1605 Indiana Avenue, Chi- cago, 111. Matney Studios, 307 W. 47th Street. New York City. NATIONAL THEATRE SUPPLY COMPANY, 92-96 Gold Street, New York City. Novelty Scenic Studios, 340 W. 41st Street, New York City. Radian Screen & Decorating Company, Finance Building, Cleveland, O. Sosman & Landis Company, 416 S. Kedzie Avenue, Chicago, 111. TIFFIN SCENIC STUDIOS, Tiffin, O. Twin City Scenic Company, 2819 Nicollett Avenue, Minneapolis, Minn. The Universal Scenic Studios, Inc., 378-80 Fifth Street, Milwaukee, Wis. Volland Scenic Studios, Inc., 3737 Cass Avenue, St. Louis, Mo. I. Weiss & Sons. 508 W. 43rd Street, New York City. Windowcraft Valance & Drapery Company, 328 Su- perior Avenue, N. W., Cleveland, O. A Statuary ARTISTRY of decoration in a theatrt is reflected never more vividly and accurately than by the statuary. A dig- nified and beautiful statue at the head of the stairs leading to the mezzanine, for example, can establish the tone of a theatre almost as rapidly and conclu- sively as the construction. (Qwvliii^ $ III DIE CO. 6 E. LAME SI CHICAGO. *A October 25, 1930 Exhibitors Herald-World 97 P. P. Caproni & Brother. Inc., 1914 Washington Street, Boston, Mass. Silvestri Art Manufacturing Company, 1035 Orleans Street, Chicago, 111. Stereopticons CTEREOPTICONS are used for the projection of lantern slides and ef- fects, illumination being supplied by in- candescent or arc lamps. They are made in single units and also for double and triple dissolving. Many unusual effects are possible with the modern stereopticon as developed for theatre use. They can be obtained for as low as $26.00 for Mazda type. BEST DEVICES COMPANY, Film Building, Cleve- land, O. Brenkert Light Projection Company, 7348 St. Aubin Avenue at Grand Boulevard, Detroit, Mich. KLIEGL BROTHERS, 321 W. 50th Street, New York City. A Sweeping Compound HTHERE are a number of these on the market, many of which are very effi- cient. They are made from a composi- tion impregnated with oil so that in sweeping the theatre very little dust is raised. These compounds also have in them disinfecting material which disin- fects the floor as it is swept. They come in 75-lb. drums, 100-lb., 200-lb. and 300-lb. barrels. Prices range at about $2.50 per 100 lbs. The Huntington Laboratories, Inc., Huntington, Ind. A Switchboards /^ONTROL of lighting through the use of switchboards makes possible the wonderful lighting effects achieved in motion picture theatres today. Switch- boards for this work are built in many capacities. Scenes for unusual lighting effects may be pre-selected by such a board and the theatre flooded with ap- propriate lighting scheme at a proper cue, by the simple 'method of throwing a switch. Lighting control systems are being adopted by theatres of lesser size that heretofore have considered such in- stallations as being only for the larger metropolitan houses. Manufacturers of this type of equip- ment are glad to furnish engineering service and consult with exhibitors and architects on various phases of these lighting control systems. A new device for automatic and pre- set control of stage and house lighting has recently been developed. The princi- ple is very similar to that employed in the playing of pipe organ music and may be operated manually or automat- ically from the player roll. Novel and spectacular effects are thus produced with the possibility of synchronization with the program. FRANK ADAM ELECTRIC COMPANY, 3650 Wind- sor Avenue, St. Louis, Mo. BELSON MANUFACTURING COMPANY, 800 Sib- ley Street, Chicago, 111. Bull Dog Electric Products Company, 7610 Joseph Campeau Street, Detroit, Mich. Chicago Electric Equipment Company, 417 S. Dear- born Street, Chicago, 111. Chicago Switchboard Manufacturing Company, 426 S. Clinton Street, Chicago, 111. Cleveland Switchboard Company, 2925 E. 79th Street, Cleveland, O. CUTLER-HAMMER MANUFACTURING COMPANY, 12th and St. Paul, Milwaukee, Wis. General Electric Company, 1 River Road, Schenec- tady, N. Y. HUB ELECTRIC COMPANY, 2225 W. Grand Ave- nue, Chicago, 111. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Major Equipment Company, 4603 Fullerton Avenue, Chicago, 111. Milwaukee Electric Switchboard Company, 156 Clinton Street, Milwaukee, Wis. THE NATIONAL THEATRE SUPPLY COMPANY, 92-96 Gold Street, New York City. Trumbull Electric Manufacturing Company, Plainville, Conn. Ward, Leonard Electric Company, 37 South Street, Mt.f Vernon, N. Y. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. Wm. Wurdack Electric Manufacturing Company, 4444 Clayton Avenue, St. Louis, Mo. A Switches TyEVER in the history of the theatre 1 has electrical equipment played as vital a role as it does today. From pro- jection room to stage and to manager's office, electricity to a large extent runs the show. With the program on a min- ute schedule, electrical switches in turn have an important duty to perform. FRANK ADAM ELECTRIC COMPANY, 3650 Wind- sor Avenue, St. Louis, Mo. The Bryant Electric Company, Bridgeport, Conn. Dowser Manufacturing Company, 225 Broadway, New York City. Hart Manufacturing Company, Hartford, Conn. HOFFMAN-SOONS, 387 First Avenue, New York City. Kohler Company, Kohler, Wis. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. A Telephones, Inter-Communicating Refer to INTER-COMMUNICATING TELEPHONES A Temperature Control Apparatus rpEMPERATURE control apparatus are devices for automatically control- ling the temperature of the auditorium, organ chambers or any part of the thea- tre where a uniform heat must be main- tained. In a control for an auditorium the device is a small thermostat, which actuates a valve on an air-line, which in turn operates the shutters in the air ducts. In the average size theatre sev- eral of these will be located at various places and each will operate independ- ently of the other, thus relieving hot or cold spots in any one section. Controls for organ chambers turn on or off elec- tric heaters and also work on the ther- mostatic principle. The Electric Heat Control Company, 5902 Carnegie Avenue, Cleveland, 0. The Foxboro Company, Neponeet Avenue, Foxboro, Mass. Johnson Service Company, 149 E. Michigan Avenue, Milwaukee, Wis. National Regulator Company, 2301 N. Knox Avenue, Chicago, 111. Powers Regulator Company, 2720 Green view Avenue, Chicago, 111. A Terra Cotta, Architectural fT,HEATRE architecture and decoration today reflects both the freedom of in- dividual expression and the character of the showplace itself. Not least in the material forms of that expression is terra cotta, with the variety of struc- tural decoration it affords. Midland Terra Cotta Company, 105 W. Monroe Street, Chicago, 111. Northwestern Terra Cotta Company, 2525 Clybourno Avenue, Chicago, 111. A Theatre Accounting Systems Refer to ACCOUNTING SYSTEMS A Theatre Costumes Refer to COSTUMES AND COSTUME FABRICS More Than 500 Theatres Use MACY HORNS Do You? Model S-120 Your pictures may be "features" but if the sound coming from behind the screen is rasping and unevenly distrib- uted you will lose patronage — Good "Talkies" are possible only if you have good acoustic equipment. A Macy Horn Improves Any Installation 50% A whole new equipment is NOT necessary. State the capacity of your theatre and send for booklet and prices. Our smaller model Horn S~72 /S^hS3 (suspension type) is designed "=5JTv& *S*w-S> especially for small capacity S2->H houses. Ask about at. MACY MANUFACTURING CORPORATION 1451 — 39th Street Brooklyn, N. Y. MAR THEWTER EQUIPMENT CHANGEOVERS Quick, snappy, quiet, easily operated, inexpensive DOUBLE BEARING MOVEMENTS Perfect alignment. Twice the security for half the money IMPROVED EYE SHIELDS Perfect framing. Run right reel. Give better shows ILLUMINATED SIGNS Change admission price without changing whole sign DELUXE "NO PARKING" SIGNS Beauty, Strength, Durability Write for descriptions and prices GUERCIO & BARTHEL 1018 S. Wabash Ave., Chicago, 111. Telephone Webster 2190 or 2002 98 Better Theatres Section October 25, 1930 IF IT'S SOUND— MILES HAS IT 'Miles Ahead of Others' "MILESOPHONE" FOR ORGANISTS MICROPHONES 4 TYPES MICROPHONE STANDS DYNAMIC HORN UNITS EXPONENTIAL TRUMPETS EXPONENTIAL HORNS BAFFLES FOR DYNAMIC CONES MILES REPRODUCER CO. 45-H WEST 17TH STREET Write for details Sales Manager NEW YORK, N. Y. Theatre Curtain Advertising 'T'HEATRE curtain advertising in many places has been the means of bringing together the exhibitor and the local merchant on more friendly terms, besides being a source of revenue for the exhibitor. It also has stimulated com- munity interest among the patrons in trading at their neighborhood stores. Chas. L. Hoyland Company, 180 N. Michigan Avenue, Chicago, 111. Twin-City Scenic Company, 2819 Nicollett Avenue, Minneapolis, Minn. A Theatre Brokers Refer to BROKERS A Theatre Dimmers Refer to DIMMERS A Theatre Seats Refer to CHAIRS A Theatre Promotion HTWO primary factors in promotional work of a theatre, as far as paper is concerned, are quality production and speed of service. Just as those two ele- ments figure in the contact between the- atre owner and patron, so too they loom in the relations between the exhibitor and the company that serves him with his promotional material. Adswin Corporation, 727 Seventh Avenue, New York. Davis Bulletin Company, Inc., Lock Street, Buffalo, N. Y. Bower Show Print, Fowler, Ind. CHICAGO SHOW PRINTING COMPANY, 1335-45 W. Lake Street, Chirago. 111. EXHIBITORS PRINTING SERVICE, 711 S. Dearborn Street, Chicago, III. Filmack Company, 838 S. Wabash Avenue, Chicago, 111. The Hammiell Corporation, 1714 Third Avenue, N., Birmingham, Ala. The Hennegan Company, 311 Genesee Street, Cin- cinnati, O. THE LEADER PRESS, Oklahoma City, Okla. M. E. MOSS PUBLISHING COMPANY, Hartford, Conn. National Program & Printing Company, 729 S. Wabash Avenue, Chicago. 111. NATIONAL SCREEN SERVICE, 130 W. 46th Street, New York City. THE VITAPRINT COMPANY, 729 S. Wabash Ave- nue, Chicago, 111. Frank Roberts, 111 N. Franklin Street, Syracuse, N. Y. Screen Publications, Box 126, Appleton, Wis. Radio Mat Slide Company, 167 W. 48th Street, New York City. A Tickets rpHEATRE tickets are available and used in many forms as roll tickets, folded tickets, reserved seat tickets, and ticket coupon books. Roll and folded tickets of the more usual denominations are carried in stock. Tickets are com- monly sold in even multiples of 10,000, the price decreasing with additional thousands ordered. Tickets are made for use with ticket issuing machines and are consecutively numbered. This enables accurate check of tickets sold for each day. Stock tickets may be obtained for 50 cents a roll. Special printed roll or center hole folded tickets range in price from $8 for 10,000 to $158 for a million. The admission price must be printed on each ticket, by order of the government. Arcus Ticket Company, 348 N. Ashland Avenue, Chi- cago, 111. AUTOMATIC TICKET REGISTER CORPORATION, Paramount Building, New York City. Columbia Printing Company, 1632 N. Halsted Street, Chicago, 111. Globe Ticket Company, 116 N. 12th Street, Philadel- phia, Pa. Hancock Brothers, Inc., 25 Jessie Street, San Fran- cisco, Cal. International Ticket Company, 50 Grafton Avenue, Newark, N. J. Keystone Ticket Company, Shamokin, Pa. Mid-West Ticket & Supply Company, 910 S. Michigan Avenue, Chicago, 111. National Ticket Company, Shamokin, Pa. Simplex Ticket Company, 3120 W. Grand Avenue, Chicago, 111. Weldon, Williams & Lick, Fort Smith, Ark. World Ticket & Supply Company, Inc., 1600 Broad- way, New York. Ticket Booths TZEEPING pace with advancement in theatre design the box office has been developed from a rather unsightly necessity to a thing of beauty, modernly equipped for speedy and accurate sale of tickets. It is usually designed in har- mony with the architectural scheme of the theatre. Attractive booths are made of plastic composition or wood. Others are made of cast brass or bronze with marble bases. While larger theatres require several box offices one of these is always placed as near the sidewalk lines as possible. This procedure is usually followed where only one box office is used also, thus plac- ing the ticket window within easy access. Ticket booths vary in price according to their construction, size and elaborate- ness from $350 to $1,500. Atlas Metal Works, 2601 Alamo Street, Dallas, Tex. The Caille Brothers Company, 6210 Second Boulevard, Detroit, Mich. Libman-Spanjer Corporation, 1600 Broadway, New York City. Lobby Display Frame Corporation, 723 Seventh Street, New York City. Newman Manufacturing Company, Norwood Sta- tion, Cincinnati, O. Stanley Frame Company, 727 Seventh Avenue, New York City. A Ticket Booth Heaters 'T'HE ticket booth heater is a compact device which is a necessity, especially in cases where the booth is set away from the walls of the theatre. The seller in the booth must be protected against climatic conditions to function efficiently in change making. A cold booth is not productive to correctness. The Prometheus Electric Corporation, 360 W. 13th Street, New York City. Time-O-Stat Controls Company, Elkhart, Ind. Ticket Choppers A MACHINE for punching tickets dropped in box as patron enters the- atre. The ticket chopper guards against the resale of tickets. Mutilation of the ticket consists of perforations made on the ticket, which, however, is done in a manner that does not prevent accurately checking results. Ticket choppers are made in several wood and metal finishes, and are operated by electricity, or hand or hand and foot. Prices range from $75 to $250. AUTOMATIC SIMPLEX REGISTER CORPORA- TION, 1018 S. Wabash Avenue, Chicago, 111. AUTOMATIC TICKET REGISTER, Paramount Building, New York City. H. V. Bright, 1104 Prospect Avenue, Cleveland, O. Caille Brothers, 6210 Second Avenue, Detroit, Mich. GENERAL REGISTER CORP., Paramount Building, New York City. Mid-West Ticket & Supply Company, 910 S. Michigan Avenue, Chicago, 111. Newman Manufacturing Company, Norwood Station, Cincinnati, O. SIMPLEX TICKET REGISTER, Paramount Build- ing, New York City. Visible Coin Style Company, 1224 E. 111th Street, Cleveland, O. J. H. Waech & Son, 300 37th Street, Milwaukee, Wis. A Ticket Holders 'T'HERE"' are various forms and types of these made for both the single and coupon ticket rolls and generally con- structed so that the roll of tickets is automatically held under tension, which prevents the roll of tickets from unwind- ing. The prices range from $0.50 to $1.50. AUTOMATIC SIMPLEX REGISTER CORPORA- TION, 1018 S. Wabash Avenue, Chicago, HI. AUTOMATIC TICKET REGISTER, Paramount Building, New York City. GENERAL REGISTER CORP., Paramount Building, New York City. Simplex Ticket Company, 3120 W. Grand Avenue. Chicago, 111. SIMPLEX TICKET REGISTER, Paramount Build- ing, New York City. A Ticket Machines Refer to MACHINES, TICKET A Tile (for Floors and Decoration) TMPORTANCE of first impressions has been repeated often enough, yet many a patron has drawn a negative reaction toward a beautiful theatre because in- sufficient attention has been paid to the appearance of the lobby. The usages of decorative tile in the theatre are many and valuable. Besides its use for fountains and purely decorative fea- tures, it is proved beautifying as well as durable as floor material in theatre lobbies, lounges, etc. American Encaustic Tiling Company, Ltd., 16 E. 41st Street, New York City. Associated Tile Manufacturers, 420 Lexington Avenue, New York City. Mosaic Tile Company, Zanesville, O. October 25, 1930 Exhibitors Herald-World 99 Tool Kits ''TOOL kits, or outfits, are made com- plete with a set of tools for use on the picture machine. They usually con- tain "V" Block, Split Screw Driver, Driver Pins, Taper Pin Reamer, Taper Pin Remover and Sprocket Puller. Price is $5. INTERNATIONAL PROJECTOR CORPORATION, 90 Gold Street, New York City. A Towels, Paper PROGRESSIVE operation of a theatre does not stop at the screen or stage of the theatre. It extends even to the small details of equipment of the entire theatre. Paper towels are a factor of efficient equipment, but in this, as in all other phases of running a theatre, there are varying standards and values. The most successful theatre owner has the highest standards. Bay West Paper Company, Green Bay, Wis. Ft. Howard Paper Company, Green Bay, Wifi. Hobert Paper & Fiber Company, Green Bay, Wis. A Trailers 'T'HE exhibitor has his screen for en- tertainment purposes, but it also is an invaluable asset in promotional work. Trailers are widely used and vary just as widely in style, depending, of course, upon the type of entertainment to be promoted. Trailers on feature pictures may be obtained on a weekly, monthly and yearly contract basis. Other trailers may be designed and produced for some special feature of the program. A great many theatres also have their own title trailer for the news reels, especially when several news reels are combined. AD-VANCE TRAILER SERVICE CORPORATION, 930 Ninth Avenue, New York City. Appreciation Films, Inc., 1029 S. Wabash Avenue, Chicago, 111. Artfilm Studios, Inc., 6601-05 Euclid Avenue, Cleve- land, O. Artwin Products Corporation, 729 Seventh Avenue. New York City. Erker Brothers Optical Company, 608 Olive Street, St. Louis, Mo. EXHIBITORS PRINTING SERVICE, 711 S. Dear- born Street, Chicago, 111. Filmack Company, 838 S. Wabash Avenue, Chicago, 111. Holland Picture Productions, 1402 Broadway, Detroit, Mich. NATIONAL PROGRAM & PRINTING COMPANY, 729 S. Wabash Avenue, Chicago, 111. NATIONAL SCREEN SERVICE, INC., 126 W. 46th Street, New York City; 810 S. Wabash Avenue, Chicago, and 1922 S. Vermont Avenue, Los Angeles. QUALITY SLIDE COMPANY, 6 E. Lake Street, Chicago, 111. Ransley Studios, 308 W. Randolph Street, Chicago, 111. A Transformers Refer to GENERATORS, MOTOR A Transparencies, Window Displays '"THE transparency offers a colorful and eye-catching form of advertising. Use of this type of display is growing, for the effect is one of delicacy, yet it at- tracts. It may be ordered in the form of window displays, lobby boards, etc. Eastman Brothers Studios, 36 W. 46th Street, New York City. National Studios, 226 W. 56th Street, New York City. Ransley Studios, 308 W. Randolph Street, Chicago, 111. Uniforms Hj ''HEATRE prestige emphasized through the training of ushers, door- men and other attendants, is greatly en- hanced by costumes worn by such em- ployees. Uniforms for Summer wear should be T/T^-tP The Bel-Sun-Lite swiveled retaining ring is a tremen- dous convenience, exclusive to the Bel-Sun-Lite Line. Cleaning and relamping may be done with one hand without danger of breakage. Standard equip- ment on all reflectors: though spring rings are supplied if wanted. NEW MEZZANINE The new Bel-Sun Lite Directional Signs are marvelously beauti- ful creations of shimmering bronze and rich opal glass. They are made in four different designs with three styles of hanging in each design. Two designs are individualized by the initials of your theatre added without extra charge. Highly efficient reflectors make their operating cost small . . . ask to see the whole line. The Bel-Sun-Lite Beam-2- Flood, an illuminating-pro- jector of so many uses and features that space allows mention of but one : a beam that may be accurately ad- justed within two degrees of divergence, giving a con- trol of stage effects never before reached by the most elaborate arrangements. BETTER Belson Manufacturing Co. 802 Sibley St., Chicago, 111. This one model of louvre light (below), fits all locations and positions. The box can be set with the lamp pointing in any direction, yet the light always shines downward. Uses only a ten-watt lamp, greatly economizing cur- rent, yet gives full light because it has a | reflector of Bel-Crome, the new Bel-Sun-Lite reflector alloy that is nearly as bright as silver and never needs polishing. Front plate finished any color you desire. Resident Engineers in all Principal Cities An Olivette whose concentrating B e 1 - Crome Reflector is made in three sizes for 500. 1,000, and 1,500-watt lamps enormously improves effects. Deliverg nearly twice the light. Is far lighter, more compact and convenient. Costs little and Is ex- tremely economical of color screens. This spot-flood projector for illuminating signs in the lobby, highlighting a premium display, killing a shadow on a stairway, or spotting a fountain or goldfish pool offers enormous publicity pos- sibilities for very little in- vestment. Universal bracket holds it rigidly aimed in any direction and the plug fits any socket. BESTEROPTICON Slide Projector Low in Price — High in Results Price $26.00 at All Dealers BEST DEVICES CO. 200 Film Bldg., Cleveland, Ohio Impossible-To-Stall-Or-Jam New-Tiffin Curtain-Control Starts, Stops, or Re- verses at Any Point Scenery Catalogue Upon Request Detailed Description Upon Request cenicStudios TIFFIN. OHIO 100 Better Theatres Section October 25, 1930 MOVIE STAR PHOTOS 5x6 inches 500 for $3.50 an exploitation aid — a Matinee Business Builder — a premium for dull nights — a tieup with merchants. START A FREE MOVIE STAR PHOTO NIGHT Send for Samples THE VITAPRINT CO. 729 S. "Wabash Ave. CHICAGO 320 W. 46th St., New York IN Sl'dCh A sound reproducing device comprising a flexibly supported sounding board, a motor for actuating said sounding board and a flexible baf- fle for regulating the movement of air produced by the actuation of said sounding board and act- ing aj the support for the sounding board. 1,761,837. FILM FASTENER FOR REELS. William T. McCarthy, Brooklyn, N. Y. Filed Aug. 11, 1927. Serial No. 212,171. 7 Claims. (241—70.) m /2 '*- IS \I3n' — — p /O '■* 2. A fastener for a film wound on a reel, said fastener including means to engage the end of a film, and means including a pair of members to detachably engage the sides of the reel, said means being resilient to actuate said members into engagement with the reel. 1,761,619. SOUND AND PICTURE RECORD- ING CAMERA. Lee de Forest, New York, N. Y., assignor, by mesne assignments, to General Talk- ing Pictures Corporation, a Corporation of Dela- ware. Filed Dec 3, 1927. Serial No. 237,400. 10 Claims. (CI. 88—16.2.) 7. The combination with a standard motion picture camera and a sound recording attachment therefor, having a casing in communication with said camera through an opening, of means for passing the film from said camera through the opening into the sound recording attachment and back into the camera. 1,761,360. PROJECTOR. Anton J. Oberg and Robert R. Stoefen, Los Angeles, Cal. Filed March 20, 1928. Serial No. 263,153. 3 Claims. (CI. 88—24.) 1. The combination, with a light projecting mechanism, of a glass disk having near its pe- riphery prismatic characters, means for rotating said disk, and a lens between said disk and the screen said lens having inscribed thereon an- other inscription which is thrown upon the screen within the path which is traversed by the in- scription upon said glass disk when the latter is rotated, the latter inscription being projected through said lens. 1,761,897. MULTICOLOR CINEMATOGRAPHIC AND OTHER FILM AND PROCESS OF MAK- ING SAME. John Edward Thornton, London, England, assignor to John Owden O'Brien, Man- chester, England. Filed May 5, 1924. Serial No. 711,251, and in Great Britain May 18, 1923. 2 Claims. (CI. 95—2.) 1. A method of producing multi-colored cine- matograph film positives upon double width trans- parent material of half standard thickness con- sisting in simultaneously coating one-half width of the double width material with a sensitized colloid containing dye of one color and the other half width with a sensitized colloid containing dye of a different color, photographically print- ing on each half width a partial image, washing off the surplus colored colloid, recoating each half width of the support with a differently colored sensitized colloid, which also differs in color from the colors in the first coating, print- ing on each half with a second partial image in the same picture space as the first partial image, washing off the surplus colloid, dividing the strips with their partial images in register and cementing them together to produce a com- plete picture in four colors in a single picture area. 1,761,361. CONTROL - MECHANISM FOR COLOR PROJECTING MACHINES. Anton J. Oberg and Robert R. Stoefen, Los Angeles, Cal. Filed March 20, 1928. Serial No. 263,154. 10 Claims. (CI. 88—24.) 1. In a device of the class described, in com- bination, a sheet metal annuhis having along the mid-width of its periphery an inwardly projecting bend to form a groove around its outer side and a bead along its inner side, a lens fitted within said annulus and at one side abutting against said bead, said annulus being provided with means, which engage the other side of said lens to retain the latter in place, a driving roller fric- tionally engaging said groove, and means to ro- tate said roller. October 25, 1930 Exhibitors Herald-World 133 A CROSS INDEX TO Seii&fiimim An Alphabetical and Cross Reference List of the Contents of Better Theatres for the Six Issues from May 10, 1930, to September 27, 1930, Inclusive ACOUSTICS Photographing Sound Conditions, by Potter B. Grayton. May 10, p. 39. ADVERTISING, THEATRE Advertising Pays — But What Kind? by Frank Whitbeck. May 10, p. 17, and June 7, p. 19. Emphasis in the Modern Theatre Poster, by Al Steen. Aug. 30, p. 14. AIR CONDITIONS Adjusting Air Conditions to the Weather, by Malcolm Tomlinson. June 7, p. 17. ARCHITECTURAL TYPES Atmospheric Gateway, Chicago. May 10, p. 36. Midwest, Oklahoma City. Aug. 30, p. 28. Capitol, Saskatoon, Can. July 5, p. 30. East Indian Pathe Cinema, Bombay, India. June 7, p. 22. Fox, Visalia, Cal. Sept. 27, p. 13. Egyptian Astoria, Streatham, England. Aug, 30, p. 25. Lytham Palace, Blackpool, England. Aug. 2, p. 22. French Baroque Warner's Hollywood, New York. May 10, p. 27. Georgian Little Picture House, New York. June 7, p. 27. Mediterranean Casino, Catalina Island. May 10, p. 24. Modern Gateway, Chicago. May 10, p. 36. Playhouse, Newark. June 7, p. 30. Fox, Spokane. July 5, p. 28. Capitol, Saskatoon, Can. July 5, p. 30. Fox, Billings, Mont. Aug. 2, p. 28. Pantages, Hollywood. Aug. 30, p. 16. Paramount, Lynn, Mass. Aug. 30, p. 21. Spanish Texas, San Angelo. June 7, p. 34. Ritz, Corpus Christi, Texas. May 10, p. 30. Granada, Sherbrooke, Can. July 5, p. 30. Monkland, Montreal. July 5, p. 30. Granada, Montreal. July 5, p. 30. Plaza, Sydney, Australia. Aug. 2, p. 30. Midwest, Oklahoma City. Aug. 30, p. 28. Fox, Hanford, Cal. Sept. 27, p. 18. ARCHITECTURE, THEATRE Designing the Theatre Exterior, by Robert Boiler. May 10, p. 21 (continued from April 12th issue). The New Casino on the Shore of Avalon. May 10, p. 24. Warner's New Hollywood in New York. May 10, p. 27. The New Ritz Theatre in an Old Mission Town. May 10, p. 30. Publix Adds Another to Its Great Chicago Group. May 10, p. 36. The Modern Theatre Comes to India. June 7, p. 22. The Theatre for the Encouragement of "Better Pictures." June 7, p. 27. Newark's Playhouse, Another Little Cinema Adventure. June 7, p. 30. The Texas Theatre in' San Angelo, a Fine Small House. June 7, p. 34. A Portfolio of Theatre Designs, by Morris Hobbs. July 5, p. 28. Theatre Design in Canada, by W . F. Gladish, July 5, p. 30. The Modernistic Design of a New Fox Theatre in Spokane. July 5, p. 19. An Approach to the Modern in Design, by Alfonso lanelli. Aug 2, p. 13. A Portfolio of Theatre Designs, by Arthur F. Adams. Aug. 2, p. 15. Egypt in a Modern Pattern, by W. H. Mooring: Aug 2, p. 22. A Single Theatre With Two Auditoriums, by M. H. Edwards. Aug 2, p. 25. Designs for a Fox Theatre in Billings, Mont. Aug. 2, p. 28. The New Plaza in Sydney. Aug. 2, p. 30. Hollywood's Newest Temple of Its Own Art — the Pantages. Aug. 30, p. 16. The Paramount in Lynn. Aug. 30, p. 21. Egyptian Luxury in Britain, by W . H. Mooring. Aug. 30, p. 25. Warner Brothers' New Midwest in Oklahoma City. Aug. 30, p. 28. Layouts and Views of Two Fox Theatres. Sept. 27, p. 13. Modern Perspectives. Sept. 27, p. 23. AUDITORIUM LAYOUTS See PLANS, THEATRE B BUDGETS, EQUIPMENT The Economical Equipment Budget. May 10, p. 35 (Continued from April 12th issue). CODE The Pennsylvania Safety Code. June 7, p. 25, and July 5, p. 27. D DECORATIONS, THEATRE See ARCHITECTURE, THEATRE DIMMERS Development of Modern Dimmer Systems, by R. H. Hunter, Sept. 27, p. 11. 134 Better Theatres Section October 25,1930 EFFECTS, LIGHTING See PROJECTION EQUIPMENT Those Early Days in the Equipment Field, by W. E. Green. July 5, p. 18. Cooperative Distribution of Equipment, by W. E. Green. Aug. 2, p. 24. Preparing Todav for Tomorrow's Theatre, by W. E. Green. Aug. 30, p. 19. EXPORT MARKET The Market for American Motion Picture Equipment in the Far East, by Nathan D. Golden. Australia. Aug. 2, p, 56. New Zealand. Aug. 2, p. 58. Fiji Islands. Aug. 2, p. 59. Society Island. Aug. 2, p. 60. Philippine Islands. Aug. 2, p. 60. Netherland East Indies. Aug. 30, p. 58. British Malaya. Aug. 30, p. 58. Japan. Aug. 30, p. 60. Chosen. Aug. 30, p. 60. China. Aug. 30, p. 61. India. Sept. 27, p. 53. Ceylon. Sept. 27, p. 58. Persia. Sept. 27, p. 58. FLOOR PLANS See PLANS, THEATRE H HISTORY, MOTION PICTURE Those First Pains of a Growing Art, by George Schutz. July 5, p. 15. Those Early Days in the Equipment Field, by W. E. Green. July 5, p. 18. When the "Movies" First Tried to Talk, by David A. Hulfish. Aug. 2, p. 33. I INVENTIONS, NEW June 7, p. 70. Film Making Machine. Tone Amplifier for Sound Reproducing Apparatus. Stage Curtain or Drop. Automatic Sound Reproducing Machine. Color-Projection Apparatus for Cinematographs. Sound Amplifier. Film-driving Apparatus. Sound-amplifying Horn. July 5, p. 70. Method of Producing Films for Color Cinematography. Television Apparatus. Duplex Horn for Sound Reproducers. Sound Amplifier. Cinematograph Projection Apparatus. Loud speaker. Cinematograph Spool Case. Sound-translating System. Aug. 2, p. 62. Film Winder. Acoustic Amplifier. Loud Speaker. Projecting Apparatus. Loud Speaker. Cinematograph Color Film and Method of Manufacture. Sound-locating Apparatus. Manufacture of Multicolor Cinematographic Films. Multicolor Cinematograph and Other Film. Aug. 30, p. 62. Film-driving Means. Sound Reproducing Device. Sound Reproducing Machine. Loud Speaker. Sound Reproducing Device. Sound Recording. Sept. 27, p. 54. Photographic Sound Reproducing Apparatus. Sound Reproducing Device. Image Modifier. Synchronizing System. Device for Exhibiting Pictures with Colored Scenery. Camera Sextant. Optical System of Motion Picture Projection Machines. Sound Radiator. LEGAL Blue Laws Sunday Closing Law. Aug. 2, p. 55. Liability Trustee Liable for Payment. May 10, p. 65. Not Liable for Exploiting Film. May 10, p. 66. Liable for False Arrest. May 10, p. 66. Determining Liability. June 7, p. 60. Liability Reduced. June 7, p. 60. Liability in Chrinic Disease. July 5, p. 60. Liability in Gas Leakage. Aug. 2, p. 54. When Landlord is Liable. Sept. 27, p. 27. Patrons Injury Caused by Another Patron. May 10, p. 34. Liability for Ejection. June 7, p. 29. Patron Damages. June 7, p. 64. Patron Must Use Care. July 5, p. 25. Damages for Injury, Aug. 2, p. 53. Patron Allowed $38,500. Aug. 2, p. 53. Miscellaneous Intimidation by Union. May 10, p. 34. Damages for Employee's Death. May 10, p. 34. Breach of Contract. May 10, p. 64. Reselling Tickets. May 10, p. 64. Leasing Agent and Rent. May 10, p. 65. Injury to Pedestrian. May 10, p. 67. Safe-guarding Employees. May 10, p, 68. Liability for "Holding Over." May 10, p. 68. Purchasing Contracts. May 10, p. 69. Safe-guarding Employees. May 10, p. 70. Copyright Infringement. June 7, p. .29. "Gum Chewing" Said the Court. June 7, p. 29. Dangerous Appliances. June 7, p. 60. Injuries to Unlicensed. June 7, p. 61. Subcontractor and Plans. June 7, p. 61. Damages Due to Lien. June 7, p. 61. Equipment as Security. June 7, p. 62. Authority of President. June 7, p. 62. Bank's Duty to Endorsers. June 7, p. 63. Sewer Assessments. June 7, p. 63. Advertising Contracts. June 7, p. 64. Duty as to Elevators. June 7, p. 64. Employee Denied Damages. June 7, p. 64. When Employee is "Employed." June 7, p. 64. Inspection Requirements. June 7, p. 64. Acts of Manager. July 5, p. 25. Scope of Employment. July 5, p. 60. Injuries While at Play. July 5, p. 60. Oral Agreements. July 5, p. 60. License Law Valid. July 5, p. 61. Proprietor's Duty. July 5, p. 61. Safe Condition. July 5, p. 61. Related Contracts. Aug. 2, p. 27. Contracts by Musicians. Aug. 2, p. 27. Contracts Made by Son. Ang. 2, p. 27. October 25, 1930 Exhibitors Herald-World 135 City Lease Upheld. Aug. 2, p. 27. Unaware of Lease. Aug. 2. p. 51. Refused City License. Aug. 2, p. 52. Railing Around Balcony. Aug. 2, p. 54. Owner's Right to Stock. Aug. 2, p. 55. Lower Court Reversed. Aug. 2, p. 55. Law Involving Equipment Installation. Aug. 30, p. 24. Electrical Wiring. Aug. 30. p. 24. Lease Cancellation. Aug. 30, p. 24. Safeguarding Pedestrians. Aug. 30, p. 24. Icy Sidewalks. Aug. 30, p. 54. Double Taxation. Aug. 30, p. 54. Arbitrary Taxation. Aug. 30, p. 54. Stopping Payment on Check. Aug. 30, p. 54. Distributing Circulars. Aug. 30, p. 55. Verbal Real Estate Contracts. Aug. 30, p. 55. Statutory Obligations. Sept. 27, p. 27. Contributory Negligence. Sept. 27, p. 27. Cancellation of Leases. Sept. 27, p. 48. Renewal of Leases. Sept. 27, p. 48. Fire Hazard. Sept. 27, p. 49. Rejecting Merchandise. Sept. 27, p. 49. Blocking of Sidewalks. Sept. 27, p. 49. LIGHTING Basic Considerations in Theatre Lighting, by Guy Cadogan Roth- ery. Aug. 30, p. 13. Development of Modern Dimmer Systems, by R. H. Hunter. Sept. 27, p. 11. M MATERIALS, BUILDING Designing the Theatre Exterior, by Robert Boiler. May 10, p. 21 (continued from April 12th issue). MUSIC I Predict the Organ Solo's Comeback, by Leo Terry. Aug. 2, p. 21. PLANS, THEATRE Ritz, Corpus Christi, Texas. May 10, p. 32-33. Gateway, Chicago, by Arthur Frederick Adams. May 10, p. 36. Fox, Visalia, Cal. Sept. 27, p. 13. Fox, Hanford, Cal. Sept. 27, p. 18. POSTER ART, THEATRE Emphasis in the Modern Theatre, by Al Steen. Aug. 30. p. 14. PROJECTION See also SOUND IN THE THEATRE Better Projection, by F. H. Richardson. New Styles in Effects. May 10, p. 53. A Visitor from South Africa. May 10, p. 55. A New President of Projection Advisory Council. May 10. p. 56. Revised Code. May 10, p. 57. A Letter from Francis E. Hersey. May 10, p. 59. Periscopic Projection. June 7, p. 49. Distortion and Eye Strain. June 7, p. 50. Questions Requiring Investigation. June 7, p. 52. Prisons and Projection Equipment. June 7, p. 52. Valuable Information. June 7, p. 53. Dust a-Plenty. June 7, p. 55. Slow-burning Film. June 7, p. 57. Able Management. June 7, p. 57. Continuous Projection: An Inquiry. July 5, p. 49. Vacuum Tube Coupling. July 5, p. 50. McGuire Explains. July 5, p. 51. Projection Costs Versus Results. July 5, p. 52. Wide Film an Installation Cost. July 5, p. 54. The Best Projection Plant I've Seen. July 5, p. 54. Aug. 30, p. 44. 45. Publix Stunts. July 5, p. 56. Converters and Lenses: Two Visits. Aug. 2, p. 41. Diagonal Splices. Aug. 2, p. 43. Council on Periscope Projection. Aug. 2, p. 44. Sound and Wide Film. Aug. 2, p. 44. Framing Light. Aug. 2, p. 45. Outraging Film. Aug. 2, p. 45. Sound — Old Lenses — A. C. Aug. 2, p. 46. A Way to End Wobbles. Aug. 2, p. 48. Selecting an Adapter Assembly. Aug. 2, p. 48. As to Color. Aug. 2, p. 49. The Development of Carbons. Aug. 30, p. 43. Filament Shows on Screen. Aug. 30, p. 44. Number of Teeth in Mesh. Mazda Lamps. Aug. 30, p. Image Size. Aug. 30, p. 46. Carbon Troubles. Aug. 30, p. 47. Lack of Proper Understanding. Aug. 30, p. 48. Opaque Splice. Aug. 30, p. 52. Projectionists — Operators. Sept. 27, p.. 38. What Kind of Equipment. Sept. 27, p. 38. Professional Pride. Sept. 27, p. 40. Managers and Projection. Sept. 27, p. 43. Rewinding. Sept. 27, p. 45. SHOWMANSHIP Advertising Pays— But What Kind? by Frank Whitbeck. May 10, p. 17, and June 7, p. 19. Emphasis in the Modern Theatre Poster, by Al Steen. Aug. 30, p. 14. SOUND IN THE THEATRE Locating the Causes of Faulty Reproduction, by Hugh S. Knowles (a series begun in the January 18th issue). The Problem of Strays in Disc Attachments. May 10, p. 50. Stray Noises from Auxiliary Equipment. July 5, p. 37. Tone Controls and Their Relation to Stray Noises. Aug. 2, p. 33. Photographing Sound Condition, by Potter B. Brayton. May 10, p. 39. The Problem of Extraneous Sounds, by John S. Parkinson. June 7, p. 37. From Flickers to Movies to Talkies, by O. F. Spahr. June 7, p. 42. When the "Movies" First Tried to Talk, by David S. Hulfish, Aug. 30, p. 33. The Needle and Its Importance in Accurate Reproduction from Discs. Sept. 27, p. 29. How Much of the Original Do Patrons Hear? Sept 27, p. 29. THEATRES, NEW Casino, Catalina Island. May 10, p. 24. Warner's Hollywood, New York. May 10, p. 27. Ritz, Corpus Christi, Tex. May 10, p. 30. Gateway, Chicago. May 10, p. 36. Pathe Cinema, Bombay, India. June 7, p. 22. Little Picture House, New York. June 7, p. 27. Playhouse, Newark. June 7, p. 30. Texas, San Angelo. June 7, p. 34. Fox, Spokane. July 5, p. 28. Capitol, Saskatoon, Can. July 5, p. 30. Granada, Montreal. July 5, p. 30. Monkland, Montreal. July 5, p. 30. Granda, Sherbrooke, Can. July 5, p. 30. Lytham Palace, Blackpool, England. Aug. 2. p. 22. Plaza, Sydney, Australia. Aug. 2, p. 30. Pantages, Hollywood. Aug. 30, p. 16. Paramount, Lynn, Mass. Aug. 30, p. 21. Astoria, Streatham, England. Aug. 30, p. 25. Midwest, Oklahoma City. Aug. 30. p. 28. WIDE FILM W See PROJECTION 136 Better Theatres Section October 25, 1930 Alphabetical List of Advertisers A Adam, Frank, Electric Company Front Cover Ad-Vance Trailer Service Corp _ 101 Arctic Nu-Air Corporation 12 Automatic Devices Company 70 B Basson & Stern 103 Bausch & Lomb Optical Company 81 Belson Manufacturing Company 99 Best Devices Company 99 Bigelow-Sanford Carpet Company, Inc 10 Bilmarjae Corporation 17 Blair Tool & Machine Corporation _ 55 Brazel Novelty Manufacturing Co 01 Bruckner-Mitchell, Inc 77 C Celotex Company 5 Channon, J. H., Corporation 7C Chicago Cinema Equipment Company 71 Clark, Peter 85 Close-to-Nature Company 76 Coxsackie Holding Corporation 87 Cutler-Hammer, Inc 14 D Da-Lite Screen Company 93 Humphrey Davy & Associates 72 Dayton Safety Ladder Company 79 Dryfhout, H., Company 64 E Economy Novelty & Printing Company 61 Electric Storage Battery Company...- 16 Elec-Tro-Fone Corporation _ 52 Enterprise Optical Mfg. Co Front Cover Exhibitors Printing Service ..100 F Foto-Voice Company 53 G Gallagher Orchestra Equipment Company 101 Garver Electric Company 86 General Register Corporation 4 General Seating Company _ 65 General Talking Pictures Corporation 9 GoldE Manufacturing Company 18 Guercio and Barthel 97 H Hall & Connolly 82 Heitner Electric Company 13 Hcvves-Gotham Company 73 Hodman & Soons 91 Hub Electric Company 102 I Ilex Optical Company 83 Insulite Company, The 11 International Projector Corporation Third Cover J Juillard, Jules, & Company 78 K Kausalite Manufacturing Company 62 King Studios, Inc 61 Kooler-Aire Engineering Corporation Second Cover L Leader Press 100 M Mncy Manufacturing Company _ 97 Mellaphone Corporation 59 Metallite Signs ..._ 94 Miles Reproducer Company 98 Moore, William N - 55 Movie Supply Company. _ 72 N National Screen Service 52 National Theatre Supply Company 20 Netschert, Frank, Inc 63 P Patent Scaffolding Company 80 Projection Optics Company, Inc 84 Q Quality Slide Company 96 R Racon Electric Company _ _ 59 Raven Screen Company 94 Reynolds Electric Company _ _ 68 Rosen, Raymond, & Company, Inc 57 Roth Brothers & Company 75 S S. O. S. Corporation 52 Simplimu3, Inc _ _ 59 Sloane, W. & J 15 Strong Electric Corporation _ 81 Supreme Heater & Ventilating Company 67 T Tiffin Scenic Studios 99 Typhoon Fan Company _ _ 72 U United States Gypsum Company _ 3 V Vallen Electric Company 69 Vitadisc Company _ 57 Vitaprint Company —100 W Walker Screen Company _ 95 Wall-Kane Needle Manufacturing Company 85 Weber Machine Corporation 55 Western Electric Company..... 6-7 Western Felt Works 53 Workstel Studios e6 Wright-DeCoster, Inc 50 Z Zero Valve & Brass Corporation 76 Classified List of Advertisers [In this and other issues of BETTER THEATRES] ACCESSORIES FOR SOUND DEVICES Amplion Corporation of America Basson & Stern Blair Tool & Machine Corporation Dworsky Film Machine Corporation Elec-Tro-Fone Corporation Renter Manufaoturino Company Raymond Rosen & Company, Inc. Simplimus, Inc. S. O. S. Corporation The Theatre Sound Equipment Company ACOUSTICAL PRODUCTS The Celotex Company The Insulite Company Johns-ManviUe Corporation King Studios, Inc. National Rug Mills, Inc. Union Fibre Sales Company United States Gypsum Company Western Felt Works ADVERTISING NOVELTIES Brazel Novelty Manufacturing Co. Economy Novelty & Printing Co. The Leader Press The Vitaprint Company AISLE LIGHTS Kausalite Manufacturing Company AMPLIFIERS American Transformer Company Webster Company ANCHOR EXPANSION BOLTS The Paine Company ARTIFICIAL FLOWERS AND PLANTS Frank Netschert, Inc. AUTOMATIC CURTAIN CONTROL Automatic Devices Company Bruckner -Mitchell, Inc. Vallen Electrical Company BANNERS, SIGNS H. Dryfhout Com van v CAMERAS AND PROJECTORS Bell and Howell Company CARBON ADAPTERS Best Devices Company H "ires-Gotham Company CARPETS Bigelow-Sanford Carpet Company, Inc. Mohawk Carpet Mills W. & J. Sloane GARPET CUSHIONING The Celotex Company Clinton Carpet Company National Rug Mills, Inc. Western Felt Work* CEMENT FOR FASTENING CHAIRS General Seating Company CHANGEABLE LETTERS Crnstaltte Products Corporation CHANGEOVERS Basson & Stern Essannav Electric Manufacturing Co. GoldE Manufacturing Company Guercio and Rarthel COLOR LIGHTING EQUIPMENT Reynolds Electric Company DIMMERS Cutler-Hammer Manufacfyrina Company DOUBLE BEARING MOVEMENTS Guercio and Barthel EFFECT MACHINES Chicago Cinema Equipment Company ELECTRIC FLASHERS, COLOR HOODS Reynolds Electric Company Time-O-Stat Controls Company ELECTRIC PICKUPS The Audak Company Best Manufacturing Company The Oro-Tone Company UPCO Products Corporation Webster Electric Company EQUIPMENT SUPPLIES Guercio and Barthel Illinois Theatre Seat Exchange Company Monarch Theatre Supply Company Movie Supply Company National Theatre Supply Company EMERGENCY LIGHTING SYSTEMS Electric Storage Battery Co. Roth Brothers & Company ENGINEERING SERVICE Humphrey Davy & Associates FABRICS, FIREPROOF Associated Fabrics Corporation FANS, VENTILATING Century Electric Company Typhoon Fan Company FILM CEMENT F. B. Griffin Hewes-Gotham Company Theatre Sound Equipment Company FILM STOCK Eastman Kodak Company FIRE PREVENTION Sentry Safety Control Corporation FLOOR COVERINGS Mohawk Carpet Mills W. & J. Sloane FRAMING LIGHT SHIELDS GoldE Manufacturing Company Guercio and Barthel GENERATORS Automatic Devices Company General Electric Company Hertner Electric Company Roth Brothers & Company GOLF COURSES, MINIATURE Close-to-Nature Company Whitney Goit & Company Midget Golf Courses, Inc. Miniature Golf Courses of America, Inc. National Rug Mills, Inc. HORNS AND SPEAKERS Miles Reproducer Company Macy Manufacturing Company Racon Electric Comvany, Inc. Radio Industries of Canada, Ltd. Silver-Marshall, Incorporated Wrinht-DeCoster, Inc. INSURANCE Jules Juillard T> After Wise Showmen See It* They3re Saying: PARAMOUNTS LAUGHTER IS THE MOST IMPORTANT PICTURE MARE SO FAR THIS YEAR ! IHrnlnl by Ml. l»\tMmilie IP.trrtist "Paramount has turned out one of the best pictures of the year, and one that should stand as such in the opinion of any audience." — Hollywood Reporter ol. II H No "i Entered as second-class matter, August 20, 1917, at the Post Office at Chicago. 111., under the aet of March S, 1879. Published IU>»»/^rr.K/=»- I IQ"tf fc • *-» weekly by Quialcy Puhlithinp Co., at 107 South Dearborn St., Chicago. Subscription, Jt.'.flfl a year. Sinr/le copies, 25 cents. rX'JVemiJtr I. IJJV mm On the Level, the Critics All Soy It's So Funny It's Simply i> . *<7 Mad, glad, hot, crazy, hilarious — that's James Cruze's first Tiffany hit this season. You just must have it ! M. P. NEWS - "A laugh from start to finish. Swell !" EX. DAILY REVIEW - "Rolled them in the aisles!" EXHIB. HERALD-WORLD - "There isn't a let-up !" HOLLYWOOD FILMOGRAPH - "Greatest laugh producer we have previewed in many months!" HOLLYWOOD REPORTER -"One of the most delightful absurdities ever to reach the screen!" Year's prime comedy performances are given by Betty Compson, Lee Tracy, Alan Hale, Gaston Glass, Fred Kelsey, and Dorothy Christy . . . It's an out- standing nut picture — a howl. "She Got What She Wanted" — and man, oh man, what she wanted! Directed by JAMES CRUZE • Produced by SAMUEL ZIERLER Author GEORGE ROSENER • with notable cast given above A JAMES CRUZE PRODUCTION What V Wanted Tiffany tidings are just scrumptious! "The Third Alarm" coming as the thrill-epic of the year. "Extravagance" sweeping the first- runs. Tiffany Chimps in the money every- where. And now the comedy sensation of the season, "She Got What She Wanted!" ^^"■™ November 1, 1930 EXHIBITORS HERALD -WORLD Paramount has given complete satisfaction. a ,4+v, TFT'S GO NATIVE, PARAMOUNT SOUND NEV.'S more than I expected. , that tion has heen wonderful. Yesterday I opened with MANSLAUGHTER. To say the awayl Considering M ^siness has been, it seems al- most impossible. I put up all my money and borrowed all I could stand to compete my neThouse. If. wonderful how Paramount nas Sped me'out. All of my patrons *"»*>££>; tures. The opposition house was almost empty Sunday. £ say l'm Pleased isn't half enough. Hurray for Paramount I A Booster for Paramount, J. B. RUSSELL ■< — K This is worth reading, even though the type is pretty small. When a branch manager gets an unsolicited letter like this from an exhibitor, it means something. tHE BEST —ARE STILL TO COME, MR. RUSSELL! Wait till you play "FEET FIRST", "ANYBODY'S WOMAN", "ANIMAL CRACKERS", "MONTE CARLO", "PLAYBOY OF PARIS", "LAUGHTER", "MOROCCO", "TOM SAWYER", "FIGHTING CARAVANS" and the unending stream of other big money-makers in Paramount's 1930-31 program. C]J You'll agree more than ever that there's no other company like Paramount in sight or sound! Thousands of Exhibitors Are Thankful They Bought Paramounfs Greater New Show World 1 LEW AYRES star of All Quiet on the Western Front' and "Common CJay" — in his greatest role I WARNER BROS. Present THE DOORWAY TO HELL Story fry George Roaener Directed fry Archie Mayo A BABY- FACED KILLER! Wanted by the police, marked by the gang, betrayed by the woman he loved! This inside story of underworld vengeance is a box-office natural that ties in with the biggest front page news of the year! Record-smashing business at the Earle in Washington and the Stanley in Philadel- phia. Opens this week at the New York Strand. AVAILABLE TO YOU DAY- AND-DATE WITH BROADWAY! mimm 6 EXHIBITORS HERALD -WORLD November 1, 1930 \5wift Wlessages • • that leave an Accurate, Printed Record A, .N exhibitor in Iowa wants to know what's happened to the picture scheduled for to- night's show . . . A producer on the Coast asks its publicity department to re- lease stories on a new film . . . An exchange in Indiana re- quests a new print to replace one damaged in transit . . . Urgent messages between the nerve centers of the motion pic- ture industry. Speed is essential . . . accuracy vital ... a printed record of the transaction nec- essary. * * * Orders . . . confirmations . . . inquiries . . . reports ... an ever- increasing stream of communica- tions flashes across the vast net- work of Postal Telegraph wires — reaching over 70,000 points in the United States, 8,000 in Canada. Executives appreciate the re- liability and convenience of Pos- tal Telegraph service. The alert messengers . . . the highly trained operators . . . the second-splitting equipment . . . the sense of responsibility evi- dent in every transaction — all contribute to make Postal Tele- graph as efficient as the indus- tries it serves. Postal Telegraph is the only American telegraph company offering a world-wide service of coordinated record communications. Through affilia- tion in the International System, Postal Telegraph goes to Europe, Asia and the Orient over Com- mercial Cables; to the West Indies, Central and South Amer- ica over All America Cables; to ships at sea via Mackay Radio. Tostal Telegraph ALL AMERICA CABLES MACKAY RADIO COMMERCIAL CABLES November 1, 1930 EXHIBITORS HERALD -WORLD C \oP o*e veW •sV eO*e , aveo^ v rtA bo* . CO*** df°* aw 0\\ ^ ^«52%S^ C^V^oO^'5^ „,occe^ tatve xVxer y** C>c^' AMOS N' ANDY HOLD Whole Nation in the Grip of Amos 'N' Andy Hysteria . . . Hold-overs Everywhere Already Announced to Accommodate Clamoring Multitudes . . . All America Stampedes to Bursting Box- offices as Twin Meteors Thunder to Titan Triumph! WIRES THROB WITH DRAMATIC WM. SINGER, STATE LAKE THEATRE, CHICAGO: "Attendance and receipts surpassing all existing rec- ords by thousands of dollars stop Showed to nearly twenty thousand paid admissions on opening day." CURT BECK, MGR., MAJESTIC THEATRE, DALLAS: "Amos 'n Andy turned Dallas inside out with laughter today with their Check and Double Check greatest picture ever screened!" MARK GATES, LOWELL: "Every house record smashed as crowd stood in tor- rential rains awaiting seats." A. D. POJ»EL# ORPHEUM, LOS ANGELES: "Started performance two hours earlier than usual with crowds lined up for two blocks at seven a. m. clamoring for admittance stop Check and Double Check positive sensation." G. WM. WOIF, ORPHEUM, SAN FRANCISCO: "My opinion we have greatest box-office picture in show history stop San Francisco is checked ana double checked from every angle." LOUIS HELLBORN, ST. LOUIS: "Never in history has any attraction ever stampeded St. Louis like Amos 'n' Andy in radios Check and Double Check stop A sensation from every angle breaking all records stop Compelled to run extra shows to accom- modate enthusiastic crowds." ARTHUR FRUDENFELD, DOWNT'N TH. DETROIT: "Hold outs hour after hour stop Played to enormous number of children and in this age of sex how won- derful it is to have an attraction that brings out every member of the family from Willie age six to Grandma age seventy- six." THOS. D. SORIERO, ST. LOUIS: "St. Louis wild with enthusiasm stop Have never seen its equal since I have been in show business." R. C. CONNOR, R K O KEITHS, BOSTON: "Glorious Amos 'n' Andy opening despite good old fashioned New England northeaster with rain sleet and wind stop Bostons enthusiasm over Check and Double Check unparalleled and theatre jammed from opening to close." STORY OF TERRIFIC GROSSES! LIN. S. BROWN, EMBOYD FT. WAYNE, IND: "Amos V Andy in Check and Double Check opened here today to biggest business ever achieved by any picture in history of Fort Wayne." G. ALAM DUNNING, PALACE, CINCINNATI: "Audience reaction proves Radio Pictures Check and Double Check a sensation and will sweep the country." HOMER GILL, SEATTLE: "This attraction will do for the theatre industry what Lincoln did for slaves stop Positive revelation." EMIL R. FRANKE, ORPHEUM, MINNEAPOLIS: "Never have I seen a picture receive such response from an audience stop Picture will prove to be great- est sensation to be had in a good many seasons." P. C. TAYLOR, TORONTO: "Amos and Andy opened here last Friday Tivoli Thea- tre Pdramounts ace house to tremendous business stop Marvelous drawing power of picture best illustrated by fact that gross receipts for Friday and Saturday were largest house has had for one year." VERNON REAVER, MGR., BIRMINGHAM: "If any picture producers ever brought out a natural RKO has done this with Amos V Andy." i JESS DAY, DES MOINES: "Have never seen in all my career audiences so en- thusiastic and as many laughs as in Check and Double Check." RAY O'CONNEL, ST. PAUL, MINN: "Even with five shows today house is not big enough to hold the crowd stop Undoubtedly the picture smash of the century." E. J. SPARKS, JACKSONVILLE: "I have seen landslides on mountain sides and avalanches in volcano pits but none of these equal crash at Palace gate this morning at nine o'clock.'7 "What a gold mine in store for distributor and ex- hibitor on Amos and Andy con- gratulations and best wishes." Reg. U. S.^F Pat. Off. PICTURES 10 EXHIBITORS HERALD-WORLD November 1, 1930 No Greater Compliment J. He FREDERIC J. HASKIN is the found- er and director of the Haskin In- formation Service, Washington, D. C. The Haskin Service goes to 110 daily newspapers throughout the United States, among them the Boston Traveler, Chicago Daily News, New Orleans Times-Picayune, Buffalo Evening News, Atlanta Journal, Omaha World-Herald, St. Joseph Gazette, Topeka State Journal and the Louisville Courier-Journal. Employed by those 110 newspapers to answer the questions of their subscribers, the Haskin Service handles the largest mail of any concern in the District of Columbia except the Federal Government itself, and in the Library of Congress and the countless departments of the Federal Government he has access to limitless sources of information. s to a reference book suck as the Motion Picture Almanac could be expected than the following letter from Frederic J. Haskin "It is impossible for me to express the appreciation I feel regarding the two volumes, the 1929 and 1930 edi- tions of the 'Motion Picture Almanac' which you so kindly sent us. In the few days that I have had these books on my desk I found occasion to refer to them many times and have also found the information desired com- plete in every detail. "I wish to thank you again for your prompt attention to my request for them. The 1931 Motion Picture Almanac to be issued early in 1931 IS NOW IN PREPARATION Advance Subscriptions TT^ROM people within, the motion pic- -*- ture industry now being accepted at $1. Price upon publication will be $2. Advertisements ARE now being accepted from all - branches of the industry. Write or telephone Exhibitors Herald-World for rates. Published by Quigley Publishing Company New York CHICAGO Los Angeles Box -Office UNEXCELLED UNBREAKABLE UNBEATABLE PRODUCTION AC- COMPLISHMENTS * "KISMET open* Warner •re*. Hollywood Theatre, NX of *2«»Oc?.3< First Notional Exhibitor* hove forgotten what a "weak w'»»l" moantl FIRST NATIONAL'S CHAIN OF HITS HOLDING THE LINES IN FRONT OF THE WORLDS BUSIEST BOX-OFFICES! '*&■ ■i X. y Strength plus S jA ~\ STRENGTH t^// guarantee your box- Qjfr^ office strength or in your Hat/ so Id .vetY ,o* ,©o* H«*v oO° lV*°* iA^* \e v*ot \o \n Aep en den** o* so ,\« ^i\c© 7^« *»ne f\t** ** ,t\on o\ ,vet b« *ot« pto t\on \n** «jo<* \» co H n*P >o* ,\e** veo \te« t AV ae\v vete otn ote .vet \»e tot© More than ever before FIRST NATIONAL IICHAIO IARTHELMESS - "AOK>S" MAtlLYN MILLER In "SUNNY", • k.a«». ►.».< "KISMET" DOROTHY M A C K A I I I fr »»fc ♦»•«• h*r *>«.* **. i WIGHT LIGHTS* oouo FAIRBANKS, JR. ../ONE NIGHT AT SUSIfS " «»<* "lithe CAESAK* »• V— *«»» C»» «»lB««»i«> ". pnuMfr. Your Backbone Strength // . ' :.. '. •' ', UNIVERSAL IS MAK- ING THE BEST SHORTS IN THE WORLD I (No. 702 Straight from the Shoulder Talk by Corl Laemmle, President of the Universal Pictures Corporation ) THE NEW UNIVERSAL TWO-REELERS AND ONE-REELERS ARE TURNING THE short product market upside down and inside out. YOU'RE POSITIVELY BEHIND THE TIMES IF YOU PONT KNOW ABOUT THEM. ALL PAST EFFORTS OF THE WHOLE INDUSTRY ARE FORGOTTEN. THIS IS A new day for shorts and Universal is the new leader of, the band! TEN "LEATHER PUSHERS/7 MADE FROM THE FAMOUS STORIES OF Harry C. Witwer, are being booked sensationally fast by the best theatres in the world. You can't possibly realize how much can be packed into two reels of sound pictures until you see these. TEN SLIM SUMMERVILLE TWO-REEL COMEDIES WILL TURN YOUR HOUSE into a real riot. If you have not seen and heard Parlez Vous and We We Marie, you cannot know what's newest and best in comedies. TEN SIDNEY-MURRAY COMEDIES (TWO-REELERS) ARE PROVING TO BE BY far the funniest work ever done by George Sidney and Charlie Murray. Rapid fire dialogue and gags that steal the show from the average feature. THIRTEEN "STRANGE AS IT SEEMS" ONE-REEL EACH. HAVE YOU SEEN ANY of these? They are in full color and they give a terrific boost to the variety of your program. See one and you'll beg for the whole lot. TWENTY-SIX "OSWALD THE LUCKY RABBIT" ... THE ONE-REEL CARTOON that is setting the pace in cartoon-in-sound comedy. At the very first flash of the main title, the audience shows its delight. Every one a corker! FOUR SERIALS SO TOTALLY DIFFERENT AND FINE THAT HOUSES WHICH never ran a serial in their history are booking and featuring them! Led off by The Indians are Coming and The Spell of the Circus. AND EVERY WEEK TWO ISSUES OF THE UNIVERSALE TALKING NEWSREEL, featuring Graham McNamee . . . the combination everybody is trying to copy . . . but simply cannot! IF YOU REALLY WANT THE BEST SHORTS, YOU'VE GOT TO SEE OLD MAN UNIVERSAL! UNIVERSAL First in Features . . First in Shorts First in First Runs Everywhere The Independent Film Trade Paper EXH IBITORS HERALD WO R LD Home Office: 407 So. Dearborn Su Chicago In This Issue ARBITRATION Opinion Prevails in High Circles That Coming Arbitration Decision by United States Supreme Court Will Be of Little or no Consequence Because Every Effort Was Made in Drawing up New Contract and Arbi- tration Clauses to Conform With Practices Accepted by Federal Agencies. CONTENTS Warns Officers of Allied States Associa- tion That It Is Helping to Crush Houston Independents — Denied Floor at Dallas, F. D. Wilke Appeals to Exhibitors Herald-World for Hearing — Charges Horwitz Has Unfair Advantage Which Could be Corrected by Proposed Zoning Plan. COMPLETE INDEX TO CONTENTS NEWS Warner Brothers helps solve unemployment problem by big con- struction program — Twelve more model exchanges only one phase of expansion. Twin premiere gives Broadway R K 0 Mayfair theatre and Amos 'n' Andy picture— 60 theatres ask permission to hold over film for second week. First came a trailer, next a newspaper ad, and the fun began — Patent and capital tieups brought by vacuum tube, says Dr. Irby. What to do? Ten Warner and First National specials ready but nine must wait for theatre — First runs are given 42 days protec- tion in Cincinnati plan. DEPARTMENTS The Short Feature 60 Music and Talent 61 Box Office Promotion 52 Classified Advertising 68 Chicago Personalities, By Jim Little 70 FEATURES New Product 40 The Voice of the Industry (Letters from Readers) 67 Securities Price Range 26 Hollywood, by Douglas Hodges 43 Broadway 18 Sound Reproduction 49 Pictorial Section 27 J. C Jenkins — His Colyum 48 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Paramount, Tiffany Produc tions, Eastman Kodak, Metro-Goldwyn-Mayer, Technicolor, Postal Telegraph, Warner Brothers, Fox, First National, RKO Radio Pictures, Universal, Roadshow Pictures, National Screen Service, Chalmers Publishing Company. MUSIC AND TALENT— Kae Studios, Dick Betts, Art Thomp- son, Remick Music Corporation, Don Galvan, Leo Feist, Inc., Julia Dawn, Brooks Costumes. CHICAGO 40? South Dearborn St. Telephone Harrison 0035-36-37-38 Cable Address : Quigpubco EDWIN S. CLIFFORD, General Manager ERNEST A. ROVELSTAD, Managing Editor CEORGE CLIFFORD, Business Manager HOLLYWOOD 1605 North Cahuenga St. Telephona Gladstone 2118-2119 DOUGLAS HODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES \EW YORK 565 Fifth Avenue Telephone Wickersham 2366-2367 JAY M. SHRECK, IVe» York Editor HERBERT FECKE and RAYMOND CALLO Advertising Representatives LONDOS THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 SUBSCRIPTION RATES: United States and its possessions, Canada and all countries of the Americas — $3.00 per year; Great Britain and Its colonies fil per j& Other foreign countries — $5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless author* so readiest. Editorial BY MARTIN J. QUICLEY. Mr. Hughes WHEN "Hell's Angels" was brought to Broadway last Summer, and two theatres were rented, presumably because one theatre would not be large enough to hold the crowds that would flock to see it, many of the ex- perts along New York's Main Street hailed the production as the greatest attraction of the day. The experts, in all of their wisdom, apparently were greatly impressed with the two-theatre ballyhoo, together with the grossest example of dollar publicity in the history of the busi- ness. The picture, they seemed to reason, cost four mil- lion dollars so it must be great. The writer of these lines found himself in sharp dis- agreement with these so-called experts. To us the picture was a four million dollar shot in the dark and we took about two columns in this publication to make our opin- ion perfectly clear. Having a pitifully weak story, some very bad actors and acting, some fine airplane stuff which did not mean very much on the screen and a liberal help- ing of inexcusable filth, we could not quite see where and how "Hell's Angels" was destined to rock the amuse- ment world. And the fact is, it has in no way rocked the amuse- ment world. It has, however, very closely lived up to Mr. James R. Quirk's estimate in "Photoplay" when he characterized it as "a four million dollar flop." We are assuming no I-told-you-so attitude. Neither in this case nor in any other case do we lay claim to being able to prophesy what shall be the public's reaction toward a motion picture. We leave this illusionary claim to those who are willing to appear ridiculous in the eyes of all sensible people. But there was so little in "Hell's Angels," stripped of its ballyhoo, upon which to predicate a great success that we are a little surprised that even the "experts" had to add this one to their long list of mistakes. The results of this expensive experiment would under ordinary circumstances sharply and definitely cut short the producer's activities in motion picture production. Mr. Howard Hughes, the producer of "Hell's Angels," however, is reputed to be a very rich young man to whom the loss of the greater part of four million dollars may be an unpleasant incident but not a disaster. Hence, the motion picture industry may contemplate the prospect of further efforts from Mr. Hughes. Such a prospect is some- what strengthened by assurances from Mr. Hughes that he intends to carry on in motion picture production. In fact, his press department has frequently announced that a motion picture is to be made of a scandalous story of Hollywood and its people entitled, "Queer People." We have met with no denial of this announcement from Mr. Hughes. So with what we have seen from Mr. Hughes in "Hell's Angels" and what we may expect in "Queer People" the case of Mr. Hughes presents a perplexing problem. In the instance of "Hell's Angels" Mr. Hughes set a stern face against all of the proposed measures of pro- phylaxis indicated by the presence of the filth above noted. Mr. Hughes and his agents have fought with the censor boards and other cleansing agencies for the reten- tion of some of his prized scenes and lines with the zeal- ousness of a crusader. In his inexperience he seems to have gauged the tastes of the picture-going public with about the accuracy that would be expected from an Eskimo. If there is another picture from Mr. Hughes — and the circumstances seem to warrant expecting the worst — the industry is likely to find itself laboring under another unpleasant and unprofitable burden. If the subject of his selection is "Queer People" the industry is certain to be confronted with such a burden. AAA Aid from Exhibitors AS everyone knows, the only great problem confronting - the motion picture business is the question of prod- uct— the quality of the product. There is hardly a thea- tre anywhere which cannot operate profitably, or very profitably, at such times as it is presenting pictures >of an outstanding character. The quality of the product is primarily the concern of the producer but only in a barely secondary way it is the problem of every branch and every factor of the industry. Every branch and factor in the industry should and must eventually cooperate to its fullest in improving the popular appeal of motion pictures. The theatre branch of the business, in its immediate contact with the public, learns a great deal about product requirements which has never yet been passed on sys- tematically to the producer. The exhibitor obviously is able to assist tremendously on the product problem, yet no adequate arrangements have ever yet been set up to make such assistance available at the studios. Leading executives of the principal chains are, of course, available for consultation with the theatre departments of their organization and this arrangement is unquestionably an important aid in the improvement of product. Yet these executives are not out in the theatre field; their information comes to them largely through reports of subordinates. Although these men are operating the large chains, their work is in the offices and not immedi- ately in the theatres. They have before them a close-up picture of no theatres except the Broadway houses. It seems to us that an exceedingly promising arrange- ment would be the establishment of a rotating committee of exhibitors at Hollywood, available for consultation with producers. Such a committee would, we believe, be an important force for the betterment of pictures. Exhibitors HERALD-WORLD MARTIN J. QUICLEY, Publisher and Editor Incorporating Exhibitors Herald, founded 1915; Moving Picture-World, founded 1907; Motography, founded 1909; The Film Index, founded 1906. Published every Friday by Ouigley Publishing Company, 407 S. Dearborn Street, Chicago; Martin J. Qmgley, President; Edwin S. Clifford, Secretary; George Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre- spondence should be addressed to the Chicago office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every fourth week as section two of Exhibitors Herald- World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two ot Exhibitors Herald- World. Other Publications: The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan. November 1, 1930 EXHIBITORS HERALD-WORLD 17 Declare Arbitration Decision Of No Consequence to Trade Say New Contract Conforms to Practices Approved by U. S. Final Rulings by Supreme Court on Credit Committee And Arbitration Expected Within Month This Player in Talker Read Audience's Thoughts [By Special Correspondent to the Herald-World] BERLIN, Oct. 24.— [By Mail.]— An uproar in the Ufa theatre, Uni- versum, occurred at the premiere of a Max Glass-Terra production, with Michael Bohnen, the well known singer, in the leading role, when the audience became irritated by the scratching noises. The patrons stamped their feet, shouted and whistled, and when the hero on the screen had to exclaim, "I wish I had stayed at home!" laughter thundered through the house. WB to Install Own Wide Film System In All Its Theatres (Special to the Herald-World) NEW YORK, Oct. 30.— Vitascope, the wide film development of Warner Brothers, involving the use of a 65 millimeter film, is to be installed in the complete circuit of Warner houses. Installation of the necessary apparatus, which it is said can be put into operation in a half hour, will commence immediately. A new projector head, in which either 35 or 65 millimeter film can be used, is owned by Warner Brothers, and has been manu- factured at the Brunswick plant in Muske- gon in sufficient quantity to supply all the- atres on the circuit. It is possible that the new type projector head, which will be distributed through the Continental Theatres Accessories Company, will in time be sold to theatres outside the Warner circuit. Clarke, Grainger See "Big Trail" at Chicago Opening Harley L. Clarke, president of Fox, and J. R Grainger, general sales manager, were among those who attended the popular pre- view of "The Big Trail" when the Fox pic- ture opened at McVicker's in Chicago Tues- day night. Others who attended were John Wayne, a star of the film, and Paul Whiteman. So great has been the public interest in the picture that morning matinees are being shown every day at 9 o'clock. Deny R KO Plans Using RCA Studio in N. Y. with Trans-Lux Operating It (Special to the Herald-World) NEW YORK, Oct. 30.— A report to the effect that R K O plans to utilize the RCA studio on 24th street for production, to be operated by the Trans Lux Corporation, and under the supervision of Courtland Smith, was officially denied at the office of the latter by Jack Connolly of Smith's staff. (Special to the Herald-World) NEW YORK, Oct. 30. — The opinion prevails here that whatever the United States Supreme Court's decision may be in the producer-distribu- tor appeal from Judge Thacher's ruling on arbitration, it will mean lit- tle or nothing to the industry. An earlier decision, said one higher-up, would have been of some con- sequence, especially if it had come when the former plan of arbitration was functioning. Now, however, it was pointed out, the new contract and arbitration regu- lations rob the decision of any real significance. This despite the fact that the new contract and rules of arbitration are awaiting ratification by the Motion Picture Theatre Owners of America and Allied. In formulating the new rules of arbitration every precaution was taken to have the regulations conform to practices approved by federal agencies. [By Washington Correspondent of the Herald-World] WASHINGTON, Oct. 30.— Final decisions in the Credit Committee and Arbitration cases are expected to be handed down soon by the United States Supreme Court, probably toward the end of November. Argument in the cases was presented to the court today. The Credit Committee case came before jority of independent exhibitors the supreme court on an appeal by the Government from the decision of Judge Thacher in the New York federal court, holding that the credit requirements of the distributors were not in violation of laws relating to restraint of trade. Credit Safeguard Argued The most important point developed by the Government was the requirement that persons acquiring theatres by purchase or otherwise be responsible for the consumma- tion of exhibition contracts entered into by the previous owners of operators. The Government in its argument con- tended that this requirement was in restraint of trade, while counsel for First National Pictures, Inc., the re- spondent, asserted that the provisions were merely to safeguard the distribu- tors from fraudulent transfers of houses to avoid completing contracts. The arbitration case was appealed by Paramount, on the ground that the arbi- tration clause of the uniform contract, held violative of law by the New York court, was not illegal but represented the best re- sults of the industry's thought, arrived at after years of experience, as a medium for speedy and fair settlement of disputes. Say Independents Oppose Clause The Government contended that the ma- were against the arbitration clause, but counsel for the company asserted that it had worked out well and that there had been a "significant" absence of complaints. Counsel for the defendant denied that an effect of the rules had been to reduce com- petition or that they had ever been enforced in a manner unjust to the exhibitor. Paramount Trying 65 mm. Magnafilm On Short Features (Special to the Herald-World) NEW YORK, Oct. 30.— Although Para- mount will make no definite plans for wide film production until the width has been standardized, the company is now experi- menting with production of short features on 65 mm. stock at the Long Island studio . Paramount's method is called Magnafilm. Working on Film of New Orleans NEW ORLEANS.— The Harcol Film company is now working on an educational picture of the city of New Orleans which is to be released by the state department of conservation. RKO Shows Nearly 100% Increase in Net Earnings for First Nine Months of 1930 (Special to the Herald-World) NEW YORK, Oct. 30. — Radio-Keith-Orpheum Corporation's net profits for the Grst nine months of this year, ended September 30, showed an increase of almost 100 per cent over the corresponding period of last year. For the nine month period net profits, after federal taxes, was $3,052,571, com- pared to $1,637,899.99 for the corresponding period last year. A report of earnings has just been made by Herman Zohbel, treasurer. Operating prohts for the third quarter totaled $1,006,437.62, and net of $976,- 437.62, as against net of $410,230.58 in the previous quarter. The net for the first three-quarters is equal to $1.27 a share on the Class A stock outstanding, as compared to 69 cents a share on the same share basis last year. 18 EXHIBITORS HERALD-WORLD November 1, 1930 ROADWAY- WITH the new fall picture season now in full blast the advertising and public- ity men along the Rialto are earning their "keep" and have little worry over the un- employment situation. And ditto the reviewers. AAA The week of October 27 bore down heav- ily on several of the publicists, and those whose shoulders are a bit more stooped and whose hair is a bit more gray are: Hy Daab of Radio Pictures, Mark Luescher of R K O, A. M. Botsford of Publix, A. P. Waxman of Warner Brothers, Charles Einfeld of First National, and Bruce Gallup of United Artists. AAA Each had an extended run picture or a new theatre opening either Thursday or Friday. Two nights of "soup and fish." AAA Marian Nixon was a charming hostess to the press at her suite in the Savoy Plaza. She related a recent experience while on location. Her husband, scion of a rich Chi- cago family, drove up in one of Henry Ford's best known makes. The star's maid rushed to him and said excitely: "'Mr. Nixon,' you will find Miss Nixon right over there." AAA Walter Eberhardt of the advertising and publicity department of Western Electric, departs shortly for Sunny Italy, Gay Paree and Foggy London. Vacation, yes, but like a cocktail, it's mixed — a little business, also. AAA Leo Brecher is one of the livest of the independent theatre owners in the Metro- politan area. He has just installed in his elite Plaza in 58th street sets of Theatre- phones for the hard of hearing. And he adds; "No additional charge is made for the service at the Plaza." Eddie Horn, head of the print depart- ment of Radio Pictures, is just crawling out from under one of his biggest assign- ments— the preparation of prints on the Amos 'n' Andy picture for the premiere of "Check and Double Check" (Sam War- shawsky says it's knocking 'em cold every- where) in more than 300 cities. A slip somewhere and several million anxious fans would have been disappointed, but Eddie knows his prints, so disappointment there was none. Eddie is using a German prep- aration to extend the life of prints, and on "Rio Rita" alone several thousand dollars in additional gross were checked up on the original prints. AAA Cliff Lewis, Al Adams, Bob Moriarty, Len Daly and Carl Harrison have done an excellent piece of work on the 24-page press book for the new Harold Lloyd pic- ture, "Feet First." Prominent showmen (and women) of the Publix circuit contrib- uted suggestions, making the book one of practical ideas. Madeline Woods of Chi- cago received the first award of $100 for the best exploitation stunt to be incorpo- rated in the campaign sheet. AAA E. S. Gregg, managing director of West- ern Electric, Ltd., met several members of the trade press at a luncheon at the Park Central just prior to his departure for Lon- don on the Berengaria. AAA Don Hancock and his white carnation — they are as inseparable as Tammany and New York politics. Don, who has resigned from Van Beuren, has interesting plans for the future, it is understood. JAY M. SHRECK. "Divorced Sweethearts" There certainly doesn't seem to be any indication that a "divorce" is imminent in the first picture shown below. Instead, one would say that it's plain out and out adoration. Doesn't it look real, though? But in the scene at bottom, the adoration element seems to be lacking. However, there is positive indication that someone is all "hot and bothered." Both are scenes from the Educational-Mack Sennett comedy, "Divorced Sweethearts." Charles Irwin and Ann Christy Ann Christy, Cyril Chadwick and Daphne Pollard November 1, 1930 EXHIBITORS HERALD-WORLD 19 Warns Allied It Is Helping to Crush Houston Independents Denied Floor at Dallas, Wilke Appeals to 'Herald' for Hearing Allied States Opens New Cincinnati Unit; 9 Q+„*-oc l**r*liiAaA Charges Horwitz Has Unfair Advantage Which Could Be Corrected by Proposed Zoning if Ian (Special to the Herald-World) CINCINNATI, Oct. 30.— A new Allied States unit, to be known as the Allied Thea- tre Owners of Southern Ohio, Kentucky and West Virginia, has been organized here. Offices will be in the Film Mart building, 1637 Central Parkway. Fred Strief is acting as business manager. A meeting has been called for November 12 to discuss plans. Those who attended the organization were: Henry Levy, Elmer Shard, Phil Miller, Charles Fine, Mrs. A. Schwenker, Andy Hettescheimer, Doris Stecker and Carl Brown, all of Cincinnati; John Kaiser and Earl Myers of Chillicothe, Ohio; Harry Silver and Nat Turburg of Hamilton, Ohio; Ed Keene, Oxford, Ohio; Fred Rowlands, Real Neth, William Pullin, L. Goldsoll, all of Columbus; Theodore Chiffas, Middletown, Ohio; Lamothe Smith, Huntington, W. Va.; P. Barrett, Parkersburg, W. Va.; Charles Brown, Middleborough, Ky.; j Guilfoile, Wellston, Ohio. Denies Reduction Of Dues in Order To Combat Allied (Special to the Herald-World) KANSAS CITY, Oct. 30.— E. Van Hyn- mg, president of the Motion Picture The- atres Owners of Kansas and Western Mis- souri, in a letter to The Allied Exhibi- tor, monthly Allied publication, denies that his organization reduced dues to combat Allied competition in this territory. An article in The Allied Exhibitor, October issue, stated that the Kansas and Western Missouri association, unit of M. P. T. O. A., had lowered the membership fees in order to discourage Allied sentiment. Although the organization here reduced its dues recently, this was done in order to make it possible for the smaller exhibi- tors to join the association, according to exhibitor-members. At the time the fee was reduced, the possibility of an Allied invasion was not considered, they say. Van Hyning admits that his organization is aided financially by affiliated theatres, but he also declares that Allied is supported in a similar manner. New Unit of Allied at St. Louis Opens Office (Special to the Herald-World) ST. LOUIS, Oct. 30.— Allied States has opened offices at 3200-A Olive street here to handle business of the recently formed local unit. Arthur Elliott, formerly R K O exchange manager in Detroit, will be in charge. Bradley King Marries (Special to the Herald-World) HOLLYWOOD, Oct. 30.— Bradley King married George Boyd, a contractor and builder, yesterday. Warning the officers of the Allied Theatre Owners of Texas that they are assisting in crushing the independent theatres in Houston by refusing to aid in creating a Uniform Zoning Plan, F. D. Wilke, manager of the Boulevard theatre of Houston and spokesman for the independent exhibitors, appealed to Exhibitors Herald- World to publish the speech he had intended to deliver at the meeting of the Allied at Dallas, October 27 and 28. Wilke declares that when he asked for the floor, he was ruled out of order by Colonel Cole, president of Allied. His ap- peal to the Herald- World carries the signa- tures of four other Houston theatre own- ers: Harry Schulman, St. Elmo theatre; L. E. Newton, Blue Bonnet theatre; O. B. Bridges, Crown theatre, and Sam Kirsch- heimer, North Side theatre. Charges Horwitz with Monopoly Throughout his speech, Wilke speaks in kindly terms of the Allied organization and its avowed purpose of being for "the bene- fit and welfare of the majority of inde- pendent exhibitors." He charges, however, that the state organization has permitted itself to serve Mr. Horwitz, owner of the Texan, Iris and Ritz theatres in Houston, to the detriment of every independent thea- tre owner in the city. In explaining why only five independent Houston theatre owners signed his letter to the Herald- World, Mr. Wilke states sim- ply that "the other independent exhibitors were too poor to get here." Expected Courtesy of Floor The address, which was not delivered at the Dallas meeting, confined itself to the Houston situation. Wilke had expected to be given the courtesy of the floor after Horwitz and an attorney, who accompa- nied him, had spoken on the other side of the question. In his speech, Mr. Wilke says : "I am speaking in behalf of every sub- sequent run or independent exhibitor in Houston, Texas. This aggregation repre- sents six suburban theatres, one down- town theatre and three colored theatres. Points Out Financial Position "There are not any of us members of the Allied Association. There are various rea- sons for this but the principal reason is that we do not have the money to join the Association and we understand Mr. Hor- witz didn't get into the Association until this zoning proposition came up. But if Detroit Allied Houses Donate Funds for Jobless (Special to the Herald-World) DETROIT, Oct. 30.— Exhibitors who are members of Allied States here have devised their own method of alleviating the unemployment situation. One night each week they will deduct 10 per cent from their receipts for use by the city in help- ing the jobless. Announcement of the plan will be made on red, blue and white posters, on which the name "Allied" will be featured. the Association is going to interest itseli at this time in zoning and protection and if it requires a membership in the Asso- ciation for me to read this speech I am willing to pay a year's dues right now in order that you fellows out there might hear something about this proposition thai I doubt if you knew before. "We are not in a position financially ot otherwise to put on a ballyhoo and per- formance that can compete with Mr. Hor- witz. But we noticed by your program that Mr. Horwitz had been given a place on your program to speak on the subject of protection and zoning, and the Allied Theatre Owners being an organization of independent exhibitors, representing itself as the champions of a fair and square deal for the independent exhibitor, it occurred to us that you delegates to this convention might be interested in hearing another side of this protection and zoning squabble, es- pecially as it applies to Houston. "In Houston there are only six suburban theatres as compared to eighteen in Dalla9 and Houston is the largest town in the State. I run one of the suburban theatres in Houston. We are trying to make a liv- ing running these theatres just like you are. "In Dallas and every other big town in the state a suburban theatre like mine charging 25 cents admission can get pictures anywhere from 60 to 90 days after the close of first run. No suburban theatre in Houston ever got a picture in less than 90 days after first run and most of them are 120 days after first run. Not only are pictures four months old when we get them but the public has had an oppor- tunity of seeing that .picture in two large down town theatres run by Mr. Horwitz at 15 cents admission and one of these theatres, the Ritz, has an established policy of running double bills. Now how would you like to run pictures behind that class of theatres? "Mr. Horwitz's arrangement in Houston I am informed is the only arrangement of its kind in Texas and perhaps in the United States. Quoting from the decision of Federal Judge Hutcheson in the hearing of Mr. Horwitz's petition to forestall applica- tion of the zoning plan, Judge Hutcheson said in part: 'Mr. Horwitz has had a mo- nopoly in Houston and is trying to per- petuate a monopoly far worse than the one he is complaining about.' "Mild Dose of Own Medicine" "The requirements and regulations pre- scribed by the proposed Uniform Zoning Plan are mild and unharmful to Mr. Hor- witz in comparison to the oppression and rank injustice he has imposed on the inde- pendent exhibitors in the city of Houston. (Continued on next page) 20 EXHIBITORS HERALD-WORLD November 1, 1930 What to Do ? 10 Specials Ready But 9 Must Wait for Theatre Warner and First National Open "Kismet" Only by Transferring "Outward Bound" — Find It Necessary to Withdraw "The Office Wife" Despite $28,000 a Week (Special to the Herald-World) NEW YORK, Oct. 30.— Warner Brothers and First National executives have puzzled looks on their faces these days. The reason is too few Broadway theatres for the showing of their ten spe- cials which are resting uncomfortably on the shelves. Tonight will see the premiere of one of these, First National's "Kismet," but the other nine must wait a while longer. Ready for the showing are: First Na- tional— "Kismet," "Adios," "Sunny," "Why Do Mothers Cry" and "Woman Hungry"; Warner Brothers — "Illicit," "Barber John's Boy," "Doorway to Hell," Viennese Nights" and "Captain Thunder." "Outward Bound" Transferred In order at this time to open "Kismet," starring Otis Skinner, "Outward Bound" will be transferred from the Hollywood to the Warner theatre, where it will replace "Old English," which has had a ten weeks run. It has been found necessary also to pull "The Office Wife" despite the fact that it has been drawing crowds to the tune of $28,000 a week. Although the end of the run was not in sight, executive officials desired to get "Life of the Party" on Broadway as early as possible, so next week will see "The Office Wife" disappear from the screen of the Winter Garden. First Showing of Vitascope The premiere of "Kismet" tonight will be an outstanding event of the new season. It will bring to the Hollywood the elite of society and leaders in civic and public life. It also will mark the first showing of Vita- scope, Warners' new wide film of 65mm. "Kismet" was filmed both on 35mm and 65mm stock. The wide film can be used, according to executives, on the projection machines now in theatres by means of a special attachment which requires about one half hour for installations. A double sized screen is required. This will be Skinner's first talking picture. Big 4 Bookings Jump 100% in Sept.; Look for More Gain This Month (Special to the Herald-World) NEW YORK, Oct. 30.— A 100 per cent gain in sales for the four weeks ended September 30 over the previous four weeks is reported by Big 4 Film Corporation and, according to executives, October will top September. Big 4 officials take this as an indication that the independent market is on the upward trend, especially for talking pictures of the outdoor type. The company thus far has released a series of six action Westerns, and has launched production on another series star- ring Wally Wales. The initial release will be "Breed of the West," and the date No- vember 12. In the initial series were "Be- yond the Rio Grande," "Ridin' Law," "Fire- brand Jordon," "Bar L Ranch," "Canyon Hawks," "Trails of Danger." Joe Leo and Franklin Reported Planning New Theatre Circuit (Special to the Herald-World) NEW YORK, Oct. 30.— Various reports have had it that Joe Leo, still under con- tract to Fox, and formerly head of the Fox theatres in the East, is about to head a new circuit of theatres in the East, and that he is planning to work in cooperation with Harold B. Franklin. It has been understood that a nationwide chain was to be developed, with Leo as chief executive in the East and Franklin handling the outfit in the West. Leo, commenting on the situation, said that this circuit proposition is but one of a number of such offers he has had and which he is considering, but that all are merely tentative proposals. His eventual plans, he said, depend entirely upon the outcome of a contract settlement with Fox, now being negotiated. He expected defi- nite word on the situation last week, but up to the present, no settlement has been reached Phil Meyer Directs N. Y. Columbia Exchange (Special to the Herald-World) NEW YORK, Oct. 30.— With jurisdic- tion over Metropolitan New York, North- ern New Jersey and part of Southern New York state, Phil Meyers has been appointed manager of Columbia Pictures New York exchange. He was formerly Metropolitan divisional manager for Tiffany, and replaces Jack Bellman, resigned, in his new position. Meyers has held managerial positions with Pathe, Associated Exhibitors and Tif- fany in the New York area. Suit for $1,800,000 Filed Against Six Film Concerns by Theatre Owner (Special to the Herald-World) INDIANAPOLIS, Oct. 30. — Damages of $1,800,000 are asked of six motion pic- ture producers and distributors and a talking picture equipment company in a suit filed in Federal court by Harry Muller, theatre operator of Anderson, Ind. De- fendants are the Fox Film corporation, Universal Film Exchanges, Inc., United Artists Corporation, Pathe Exchanges, Inc., RKO Distributing corporation, Tif- fany Productions, Inc., and the Electrical Research Products, Inc. The suit alleges that a co-operative setup of motion picture distributors exists, whereby Muller was blacklisted and that service by motion picture distributors in the country, except perhaps one, was refused to him to put him out of business. Warns Allied It Is Helping to Crush Houston Independents {Continued from preceding page) Mr. Horwitz is getting only a mild dose of the same medicine he has been giving to us for nearly ten years. "Now what does this proposed Uniform Zoning Plan propose to do in Houston. In the first place it proposes to take away from Mr. Horwitz his proposed life long monopoly of showing pictures second and third run in Houston in two 15 cent thea- tres before any independent exhibitor re- gardless of what class theatre that exhibitor is running. The zoning plan, as I under- stand it, would make pictures available in Mr. Horwitz's Texan theatre, which charges 25 cents, from 46 to 60 days after first run and if he decides to raise the price of his Iris, which is another second run theatre, from 15 cents to 25 cents it can get service from 45 to 60 days after first run and this is about 15 days quicker than he himself ever got service after the big deluxe theatres in Houston. . . . "After Mr. Horwitz, fellows like myself running suburban theatres charging 25 cents admission, and there are three of us in Houston, can get service 60 to 75 days after first run which is 30 to 60 days quicker than we have ever been able to get in the past. . . . "And this isn't all the story from the op- pressed independent exhibitors in Houston. There are four colored theatres in Houston all of which are run by white men except one. The only white theatre in Houston that admits colored patrons is the Majestic theatre owned by RKO but in the past years Mr. Horwitz has bought his film serv- ice in such a way that these colored thea- tres, charging in no case less than 20 cents adult admission and one of them charging 30 cents admission, have had to wait until after Mr. Horwitz ran the pictures second run in his Texan or Iris and in many cases have had to wait until he ran them in his Ritz third run and this was anywhere from 60 to 90 days after first run exhibition. . . . "The proposed zoning plan makes pic- tures available to first run colored theatres 15 days after the first run white showing instead of waiting 60 to 90 days after the first run white showing. . . . Says Independents Driven Out "One more independent exhibitor in Houston is to be considered and that is O. B. Bridges, running the Crown theatre, which is a silent house charging 15 cents. Mr. Bridges enjoys the distinction of being the only independent subsequent run ex- hibitor in downtown Houston. Mr. Hor- witz's arrangement has broken and run out of business every other independent exhibitor and if you fellows are familiar with Houston you know that only a few years ago there were lots of them. Due to Mr. Horwitz's buying arrangement, Mr. Bridges is forced to run a theatre of the very lowest exhibition type. . . . "I want to close by saying just two things: That it seems to me Mr. Horwitz is trying to hoodwink you fellows into be- lieving he is going to be damaged by this zoning plan the same as he is trying to con- vince the public in Houston that the movie trust hog is trying to put him out of busi- ness. I tell you Mr. Horwitz has damn near put us little fellows out of business already. And the other thing is this: That if the Allied Theatre Owners of Texas is an organization of independent exhibitors organized for the benefit and welfare of the majority of independent exhibitors that you fellows ought to get behind the zoning plan and insist on its adoption and application." November 1, 1930 EXHIBITORS HERALD-WORLD 21 Warners Help Solve Job Issue By Big Construction Program Twelve More Model Exchanges Only One Phase of Expansion Harry Lorch Heads Western Division Of Universal Sales Ten-Story Addition at Home Offices — New Structure for Music Companies — Plan Stages and Theatres [Two pages of Pictures in Pictorial Section] NEW YORK, Oct. 30.— Warner Brothers' contribution to the solution of the unemployment problem which is giving the nation's economists so much concern at this time, and an indication of the company's belief in the financial stability of the country, is a pretentious expansion program just announced by Sam E. Morris, vice president and general manager. (Special to the Herald World) NEW YORK, Oct. 30.— Harry Lorch, re- cently resigned as Midwestern division sales manager for Pathe, has been appointed West- ern division sales manager of Universal by Phil Reisman, general sales manager. Lorch succeeds Harry Taylor, who has been relieved to handle other duties. Several addi- tional offices have been put under the super- vision of Lorch, including Detroit, Dallas, Oklahoma City and San Antonio. He will maintain offices both in New York and Chicago. Negotiations Under Way for Merger of Two "Air" Concerns (Special to the Herald-World) NEW YORK, Oct. 30.— The merger of the Carrier Engineering corporation of Newark, N. J., and the Brunswick-Kroe- schell company of New Brunswick and Chicago is at the present time being negoti- ated, it has been announced. When com- summated, the merger will join two com- panies that pioneered in the development of air conditioning for theatres. Between them, the two concerns are said by those interested in the merger to have made more than 60 per cent of the air conditioning installations in American the- atres. Included in the consolidation is the York Heating and Ventilating corpora- tion of Philadelphia, and with their sub- sidiaries, the three firms will bring together a total of 15 companies, with total assets of $15,000,000. The parent company is to be known as the Carrier corporation. Warner Club to Meet At New York Nov. 6; Executives to Attend (Special to the Herald-World) NEW YORK, Oct. 30.— The Warner Club will enliven its first general meeting at the Hotel New Yorker on Thursday, November 6, with a buffet supper and en- tertainment. H. M. Warner, Herman Starr, Sam Mor- ris and other executives of the organization are expected to attend. Mr. Nichols, newly elected president, will preside. Five Listed onM P T O's Convention Committee Not Going, Says Allied (Special to the Herald-World) WASHINGTON, Oct. 30.— Seven men listed on the convention committee of the M P T O A are Allied members who have stated they will not attend the M P T O A convention, says an announcement from headquarters of Allied States. Five of the seven were named as Ernest H. Horstmann, L. L. Baird, Harry Nolan, A. C. Zaring and Merle Davis. Morris announces that property and loca- tions have been acquired and plans drawn for the erection of 12 additional Warner model-type ex- change buildings at strategic centers throughout the country. This construction work is in addition to the company's current theatre building program, which includes three recently announced houses — the 1,300- seat edifice at Mor- gantown, W. Va., the 1,900-seat house at Torrington, Conn., and the 1,800- seat theatre at Washington, Sam E. Morris D. C. The Morgantown and Washington houses were designed by John Eberson, and the Tor- rington theatre by Thomas Lamb. The 12 new exchange buildings will be used to house the local organizations of Warner Brothers, First National, Vita- phone Company, Continental Accessories, Brunswick Company, Industrial Films, Inc., and the various subsidiaries, including the music organizations. Warner Brothers' executives are con- vinced that good business is here and are determined to take advantage of it through this expansion program. Ten-Story Home Office Addition Construction is now under way on the new 10-story addition to the home offices at 321 West 44th street, New York City. Excavation through solid rock for the foundation of this steel and concrete struc- ture has been going on for several weeks and within a short time the steel girders, already fabricated, will be delivered by the Pittsburgh mills. This new building will be used to house the rapidlv growing depart- ments of the Warner theatre chain, and other newly acquired subsidiaries. Another building which is to house under one roof the shipping and accounting de- partments of the various music company subsidiaries is nearing completion. This structure is on Eleventh avenue, between 54th and 55th streets, and will be a model of its kind. Ownership of the four music concerns for which this building is being erected gives Warners a dominant position in the field of sheet music publishing. They are Witmark & Sons, DeSylva, Brown & Hen- derson, Inc., Remick Music Corporation and Harms, Inc. Already Warner Brothers has erected new exchange center buildings in Chicago, Boston, Minneapolis, Buffalo, Dallas, Kan- sas City, Philadelphia, Cleveland and New Orleans. In the construction of these buildings every effort was made to obtain greater effi- ciency and more rapid distribution of the company's products. They were built only after an exhaustive study by experts and engineers thoroughly familiar with the re- quirements of the film business. So well have these requirements been met, it is said, that the new film marts have become known as the Warner model-type exchanges. These centers were built not only to house Warner staffs, but those of First National, Vitaphone and all other sub- sidiaries. Every time - saving device to increase efficiency was installed. 40 Per Cent Efficiency Increase The arrangement of the shipping room, it is said, has resulted in a 40 per cent increase in "efficiency and speed. It is said that other companies have patterned the poster and shipping rooms in their exchanges after those of the Warners. The betterment in other departments of the exchanges has been equally great and in the matter of comfort, proper lighting and heating, with a maximum amount of sun and air, they surpass anything known to the old exchanges. Projection rooms have been laid out by sound engineers and the highest quality of acoustics obtained. Arrangements were made for conference rooms where exhibitors may meet. Further, a new system has been installed for the rapid and safe handling of film. Cities Picked for New Exchanges The exchanges, built during the last two years, have proved so efficient and service- able that the decision was reached by exec- utives to erect additional exchanges all over the country. The cities selected by the company for the new film centers are Detroit, Los An- geles, San Francisco, Omaha, Cincinnati, Atlanta, Seattle, Portland, Milwaukee, St. Louis, Pittsburgh and Indianapolis. Direct telephonic communication with the home office will be made possible. One of the features of the new exchanges will be the provision for the storage of film and discs. Others will be the matter of con- venience for the exhibitor in both the screening of new pictures and the display of printing and accessories, and the instal- lation of screens capable of taking the new 65-mm. film, as well as the 35-mm. The entire equipment of each building will be provided by the Warner subsidiary, Continental Theatre Accessories, Inc. In addition to the building of these new exchanges, Warner Brothers also is plan- ning elaborate expansion work at the Brooklyn studio of the Vitaphone Corpora- tion. 22 EXHIBITORS HERALD-WORLD November 1, 1930 First There Was a Trailer, and Then Came a Little Newspaper Ad And So Balaban & Katz and RKO Ad Departments Do Some Jousting in the Public Prints Over Stage Programs THE Chicago theatre of Balaban & Katz ran a trailer. Nothing unusual about running a trailer. But this trailer stated that "competitive thea- tres found themselves far behind us again and again, so far behind that they have dropped out altogether." And that's where the fun began, with R K O taking vigorous and emphatic exception to B & K's stage show claims, as shown in the reproduced ad in an adjoining column. RK O termed the wording of the B & K before becoming a theatre manager. He trailers misleading, citing the Palace has been with Famous Players for the past theatre, which has a combination of vaude- eight years. Gordon Dahn, his son, is man- ville and pictures. ager of the Seville theatre here, owned by RKO Presents Two Exhibits United Amusements, Ltd. Another RKO house in Chicago, the State and Lake theatre, recently changed its policy from picture-vaudeville entertain- ment to straight pictures, leaving the Pal- ace the only RKO house to have a com- bination policy. The two houses, the State and Lake and B & K's Chicago are di- rectly opposite each other on State street. RKO, in presenting its case, submitted two exhibits. Exhibit A, the B & K trailer at the Oriental, is given herewith. Exhibit B, the trailer at the Chicago theatre, was virtually the same as Exhibit A. Exhibit A "A word about Publix-Balaban & Katz modern stage shows: "Back in 1919 we introduced stage en- tertainment in motion picture theatres. We popularized it and continually improved it. Others tried to imitate. When they reached what appeared to be our standards . . . we had gone on! On to newer and more mod- ern ideas. "Competitive theatres tound themselves far behind us again and again, so far be- hind that they have dropped out altogether. Today we are alone in the field of mod- ern stage entertainment in deluxe motion picture theatres. We have succeeded where others have failed because of our policy of greater value and originality. "Chicago, through our theatres, is the birthplace of the modern stage shows. Our production department and unlimited re- sources assure you of the continuance of the best in stage talent and stage presen- tations, and it will continue to be the scene of its greater advancement for your en- joyment." While all is fairly quiet on the Middle- western front for the moment, interested fans are awaiting the next outburst of the inspired ad men of the rival theatres. Hays Will Address Film Academy on Nov. 5 in Hollywood (Special to the Herald-World) NEW YORK, Oct. 30.— The guest speak- er at the third annual dinner of the Acad- emy of Motion Picture Arts and Sciences, to be held in Hollywood on November 5, will be Will H. Hays, president of M P P D A. Hays has accepted the invita- tion and will make a special trip to the Coast for the occasion, which will be fea- tured by the presentation of merit awards for distinguished achievements in motion pictures. Thomas A. Edison will appear at the dinner via the talking screen, and make a brief address to the members of the Acad- emy and their guests. Formal announce- ment will be made of the acceptance by Edison and George Eastman of honorary membership in the Academy. Bechtel Dies, Called First "Legit" Player in Pictures (Special to the Herald-World) LOS ANGELES, Oct. 30.— William A. Bechtel, 63 years old, said to have been the first screen player recruited from the legiti- mate stage, died here this week. Bechtel deserted the footlights in 1907 to join the old Edison Company. He was at one time the leading man for Lillian Russell. Paramount Seeking Four London Houses In Chain, Is Report (Special to the Herald-World) LONDON, Oct. 30.— It is reported here that Paramount is negotiating for the pur- chase of four London houses. Involved in the deal, it is said, are four of the newest and largest theatres in the city, including the Astoria, on Kingsway, with a seating capacity of 3,000. The re- maining three are in outlying districts. More than $5,000,000 is said to be the figure for the purchase. This represents the first concerted effort on the part of an American company to establish a cinema circuit in Great Britain. Famous Players Makes Harry Dahn Division Head (Special to the Herald-World) MONTREAL, Oct. 30.— Harry S. Dahn, manager of the Capitol theatre here for the past six years, has been appointed division manager of Famous Players Canadian Cor- poration, with headquarters at Toronto, Ont. Dahn is a veteran showman, having been with road shows and managed tours of opera stars in the United States for years Audible Filmcraft Will Make Sound Editions Of British News Films (Special to the Herald-World) LONDON, Oct. 30.— Sound editions of both British Screen News and British Screen Tatler will shortly be issued, ac- cording to an announcement from Audible Filmcraft, Ltd., owners of these two features. A recording plant is at present being in- stalled in the company's studios for the purpose, and the first edition of the Screen Tatler is expected to make its appearance on December 1, in addition to the regular silent version. DON'T BE MISLED— THE R-K-0 PALACE THEATRE IS THE ONLY LOOP THEATRE WITH R-K-0 VAUDEVILLE Certain loop theatrical interests have caused a message to be placed upon the screens of their theatres worded in such a manner as to lead the public to believe they are playing R-K-O vaude- ville and that no other loop theatre is presenting flesh and blood entertainment. THIS IS UNTRUE. Hundreds of thousands of Chicagoans know that the Palace theatre is bringing week after week mighty stars in person who are unobtainable by others. THE FOUR MARX BROTHERS, GUS VAN (OF VAN AND SCHENCK), JACK PEARL, TOM PATR1- COLA, MORAN AND MACK, and the WEAVER BROTHERS AND ELVIRY are among those who will appear in the near future. These celebrities appear in a FULL ACTj not in "presentations" with "boop-aTdoop" girls, the same old scenery, and a master of ceremonies. This obsolete form of amusement is rapidly dis- appearing from Chicago, having been eliminated from the North Side months ago, and from the West Side two days ago. THE PALACE THEATRE THIS WEEK HAS THE FINEST STAGE ENTERTAINMENT THAT R-K-0 OR ANYBODY ELSE EVER BROUGHT TO THE PUBLIC. IT IS HEREBY GUARANTEED AS SUCH BY R-K-0, THE LARGEST THEATRICAL ORGAN- IZATION IN THE WORLD, WITH REPRESENTA TION FROM COAST TO COAST. DON'T MISS THE PALACE SHOW THIS WEEK! mm The almighty stars of radio . . . in their first This ad was run in the Chicago Tribune by the RKO interests in Chicago upon the appearance of trailers shown at the Publix-B & K houses, the Chicago and Oriental. MPT Oof Ohio to Hold Convention November 18-19 (Special to the Herald-World) COLUMBUS, Oct. 30.— The tenth an- nual gathering of the M P T O of Ohio will be held at Columbus on November 18 and 19, according to an announcement sent out by P. J. Wood, business manager of the organization. Among the questions that will come up are score charges, excessive sound equip- ment charges, the new standard uniform contract and zoning and protection. Members are asked to bring their wives, as there will be a banquet followed by dancing. Boston Suburb, Years Without Shows, Votes To See If It Wants Them (Special to the Herald-World) BROOKLINE, MASS., Oct. 30.— The question "Do you want motion picture the- atres in Brookline?" was to be placed before the voters of this city November 4. It is the first time the public had been asked to act upon the question since 1923. This city, with more than 20,000 of vot- ing age, is a suburb of Boston. For years it has prohibited the entrance of theatres, since citizens are only a few minutes' ride from Boston showhouses. November 1, 1930 EXHIBITORS HERALD -WORLD 23 Twin Premiere Gives Broadway RKO Mayfair, Amos 'n' Andy rko May fair Last 60 Houses Ask Permission to Word in Building of Hold Picture for Second Week Theatre for Sound Every Element for Perfect Tech- nique Embodied in Modernistic New York House (Special to the Herald-World) NEW YORK, Oct. 30.— The RKO May- fair at 47th street and Broadway, scheduled to open tomorrow night, is one of the very few houses along the Rialto built specifically for the talking picture. Seating 2,300 the house, planned by Thomas W. Lamb, is said to have been de- signed and constructed in an entirely new mode. Every new element conducive to a perfect realization of the modern theatre technique has been incorporated in its con- struction. Rebuild Columbia Burlesque The new Mayfair represents a complete rebuilding of the old Columbia burlesque theatre. Only the outside walls of that antique, however, remain. Within these walls the architect, the artist and the scientist have combined to give Broadway a theatre of distinction, with modernism as the keynote. One of the largest electric theatre dis- plays along Broadway was to be lighted for the first time tomorrow evening. This animated display is 100 feet high and 125 feet long. For proper ventilation, heating, cooling and disinfection a new system of thermo- static control has been installed. 150-Ton Ventilating Plant A modern plant of lbO tons capacity will be in operation to supply the fresh air at any desired temperature. Through this process two-thirds of the air in the audi- torium is always fresh and the other one- third is washed continuously. The insert fabric panels, the quaint light- ing fixtures, the golden textures of the walls, the draperies and simulated lighting effects combine into a thing of beauty. Special consideration was given to con- struction of the balcony, use of the wide screen being the factor promoting this. 3 More Dailies Affiliate With U Newsreel; Total Of 68 Are Now in Chain (Special to the Herald-World) NEW YORK, Oct. 30.— With the addition of the Duluth News-Tribune to the nation- wide list of dailies affiliated with the Univer- sal talking newsreel, the total of newspapers in the alliance has been brought to 68. This is said to be the greatest number_ of dailies ever associated with a regular motion picture release. Two other papers were added just prior to the signing of the News Tribune. These were the Palm Beach Post of West Palm Beach, Fla.. and the Key West (Florida) Sun. Manager Is Transferred (Special to the Herald-World) BALTIMORE, Oct. 30.— Everett Stein- buch, formerly manager of the Paradise theatre in New York City has been trans- ferred to Loew's Stanley theatre, here in the same capacity. Dedication and New York Opening Climax Showings in 300 Theatres After Tremendous Campaign (Special to the Herald-World) NEW YORK, Oct. 30. ■ — Broadway was to experience a double-barrelled premiere tomorrow night — the opening of the new RKO Mayfair theatre and of the Radio Picture special, Amos 'n' Andy in "Check and Double Check." The famous radio team in person was to christen this newest of the cinema palaces on New York's Rialto. Dedication of the 2,300 seat theatre and the opening of "Check and Double Check" have been preceded by one of the most compre- hensive advertising and exploitation cam- paigns ever conducted for a similar affair. Hy Daab has directed the picture exploita- tion and Mark Luescher the advance drive for the theatre. Climaxes 300 Theatre Openings Amos 'n' Andy's opening in New York climaxes premieres of the feature, according to Radio officials, in approximately 300 thea- tres of the country this week. So immediate was the public's re- action to this popular radio team that on the second day of the nationwide day-and-date showing 60 theatres had wired the home office of Radio Pic- tures asking permission to hold over the picture for a second week. From theatres showing the attraction (pic- ture) come reports such as the following: "Previous opening day record was doubled." "The audience went wild on comedy situation." "Amos 'n' Andy are breaking all records on the opening with audiences positively eating it up." "Lines formed hours before the opening time." The McNunn twins, born the night "Check and Double Check" opened at the Orpheum theatre in Omaha, were named Amos and Andy. L. R. Pierce, manager, made the most of the occasion to boost the RKO picture. "Enthusiastic surging crowd attended Amos 'n' Andy opening." "The reception was electric with anticipa- tion." Such are the comments from theatres throughout the country, many telegrams stat- ing that it has been necessary to open houses two and three hours early so that additional shows may be given. Among the showings are : Detroit New Orleans St. Louis San Francisco Atlanta New Haven Houston Buffalo Springfield, Mass Portland, Me. Sioux City, la. Salt Lake City Albany,_ N. Y. Memphis Providence, R. I. Syracuse Lowell, Mass. Tulsa, Okla. Cedar Rapids, la. cities having day-and-date Philadelphia Kansas City Los Angeles Minneapolis Dallas San Antonio Omaha New York Citv Seattle Davenport, la. Schenectady Toledo Birmingham Des Moines Cleveland Cincinnati Rockford. 111. Champaign, 111. St. Paul, Minn. Amos 'n' Andy (Gosden and Correll) are scheduled to appear in person at the premiere here tomorrow night, when two showings will be given, the first at 8:30, which will be an invitation affair, and the second at 11, which will be the first performance of the grind run. Winfield Sheehan is Chosen President of Film Social Group (Special to the Herald-World) HOLLYWOOD, Oct. 30.— Winfield Shee- han, Fox film executive, was named presi- dent of the Mayfair Club, exclusive motion picture social organization, at a meeting yesterday of the board of directors at First National studios. Fred Niblo is the retiring president. Other elections were Conrad Nagel, vice president; Irving Thalberg, secretary; M. C. Levee, treasurer; Margaret Ettinger, assist- ant secretary, and Jack L. Warner, Fred Niblo, B. P. Schulberg and Sid Grauman, directors to serve with the officers as board of directors. it Big Fight" to Play All of Publix in Pennsylvania (Special to the Herald-World) NEW YORK,. Oct. 30.— "The Big Fight," Sono Art-World Wide special made by James Cruze, has been booked to play the entire Pub- lix circuit in Pennsylvania. 24 EXHIBITORS HERALD -WORLD November 1, 1930 In the September 27 issue, Exhibitors Herald-World pub- lished exclusively a chart of the sound picture industry of the world as prepared by Electronics. The chart herewith, showing earlier licensing arrangements (1907-1917), supple- ments the former and was prepared by Dr. Franklin S. Irby, associate editor of Electronics. KALBM VITAGRAPH BlQGRAPfr [ EDISON ^: 1907 Charming Lupe Velez, star of Universal's recent picture, "East Is East," spends a great deal of time at her home in Beverly Hills. Her next picture will be "Resurrection," in which she will be co-starred with John Boles. Edwin Carewe directs. Two "much traveled" gentlemen meet, and talk over some of the "out-of-the-way" places that it has been their pleasure to visit. Burton Holmes is making a series of shorts for M G M, while Charles Bickford is busy on "The Passion Flower." One of the first contingents of foreign actresses to invade Hollywood for foreign versions of American pictures. First National is responsible for their arrival. They are Jeanne Helbling and Suzy Vernon of France and Lissa Arna and Carla Bartheel of Germany. The first picture in which they will be cast is "Those Who Dance," which will be made in both German and French. November 1, 1930 EXHIBITORS HERALD-WORLD 29 These two gentlemen are tickled to death, evidently, to see each other. Whether they have just met or are old acquaintances is a question, but from the look on the face of the man with the derby, it's a puzzle. A scene from the first James Cruze special for Tiffany, which has just been completed, entitled "She Got What She Wanted." The players are Lee Tracy, Betty Compson, Gaston Glass and Alan Hale. We don't wonder that Henry Armetta, Radio Pic- tures star, is all smiles and happy, Louis and Rosalie, his son and daughter, seven years old, and inci- dentally twins, had diphtheria, mumps, measles and influenza within five weeks, and survived. Over the bounding main, away on the briny deep goes this fearless1 "captain." And we'll rather wager that she can guide the ship to the port to which she wishes to go. Marie Dressier, attired for one of her inimitable characterizations, which this time is "Min" in the M G M film, "Min and Jim," which is now the title for the picture formerly entitled "Dark Star." George Hill was the director. Oh, Oh! We don't know what's bothering Harry Gribbon, but it looks as though he'd have plenty to think about very shortly. This is one of the amus- ing scenes from the picturization of the play, "The Gorilla," by First National. 30 EXHIBITORS HERALD -WORLD Views of New Warner Structures November 1, 1930 Typical storage and file room for discs in a model Warner Brothers exchange. New Warner music building in New York. Excavating for a ten-story addition to the home office in New York. The shipping room, showing the vaults, in the Cleveland exchange. wr.. f 1 EElUtatf ffi Main office of the Chicago exchange. Front exterior view of the exchange building in Chicago. November 1, 1930 EXHIBITORS HERALD-WORLD 31 Exterior of the Warner exchange in Dallas. The office of the manager of the Dallas exchange. View of the exterior of the Kansas City exchange building. The main office of the Kansas City exchange. Exterior, Philadelphia exchange. Exterior, Minneapolis exchange. Entrance, Minneapolis exchange. 32 EXHIBITORS HERALD-WORLD November 1, 1930 . , .*»- PANORAMIC VIEW (ON THIS AND OPPOSITE PAGE) OF THOSE AT S M P E CONVENTION IN NEW YORK Need of Amazing Versatility Met by Industry's Leaders, Says Hays Tells Millions of Radio Listeners He Knows of No Other Field Demanding More Ability or Greater Responsibility (Special to the Herald-World) NEW YORK, Oct. 30. — Amazing versatility in leadership was the fore- most requirement for the development of the motion picture industry and those requirements have been fulfilled, Will H. Hays, president of the MPPDA, told millions of Americans over the Columbia Broadcasting system. tiTN no other industry," he said, "net Will H. Hays he said, "need business leaders be at one and the same time technicians, artists, dramatists, showmen, sociolo- gists, financiers and business operators. In no other indus- try must leaders combine such depth of human interest, such insight into the human heart, such tremendous human sympathy with the foresight, tenacity, sound judgment and other qualities needed in business." Hays deviated long enough in his discussion of the film industry to comment upon general conditions. "It would be absurd," he declared, "to underrate the difficulties and distress of the deflation period from which we are now passing. But it would be equally absurd to give way to unfounded pessimism. Our whole history proves that we have the cour- age to face conditions, and that we have the means to correct them when necessary. We have been suffering from the financial distempers that came after the catastrophe of a World war, but I believe we are gath- ering momentum for an upward swing that will lead world recovery. Pays Tribute to Pioneers "American prosperity will arise, not pale and wan, from the sickbed of wasting rem- edies. It will return strong and vigorous, I am confident, without a record of doles, without pauperization, and without onerous taxation." Hays' subject was "Forging an Industry Out of Shadows and Sound," and in his talk he paid tribute to the courage, the genius and the enterprise of the pioneers who had led and were still leading in the develop- ment of the motion picture industry. "Be- hind the screen," he said, "are stories of in- dustrial achievement that match the stories of Aladdin's lamp." Led by Vision of New Art "There are stories of business men who saw infinitely beyond their stores or shops or factories, to the rise of a new art," he said. "There are stories of industrial lead- ership, guided by the same vision which furnished light to the inventor or to the artists. There are stories of daring and sacrifice, of men who have staked their for- tunes on their faith in a new industry and have triumphed over great odds. "They are self-made men, nearly all of them. I say this with pride in the vision of industrial achievement. "I do not know of any other industry which demands of its leaders more ability or greater responsibility." 44 State Legislatures to Tackle Bills Affecting Theatres Early in 1931 (Special to the Herald-World) NEW YORK, Oct. 30.— Legislation af- fecting motion picture theatres is expected to be considered by legislatures in 44 states at sessions beginning just after New Year. Taxation will be the principal objective of the solons. Serkowich Resigns as Editor of Publix Organ (Special to the Herald-World) NEW YORK, Oct. 30.— Ben Serkowich, one of the livest exploitation men in mo- tion pictures, has resigned as editor of Pub- lix Opinion, the Publix theatre house organ, to devote himself to another enterprise. His new connection will be announced soon. Delayed Strike Is Certain If Parleys Fail, Union States Five Circuits Involved in New Yorh Dispute Over Number of Musicians Employed (Special to the Herald-World) NEWARK, Oct. 30.— Operators and stage hands in theatres here who were sup- posed to have walked out last Tuesday in sympathy with musicians, will definitely take such action November 2, if settlement of the controversy is not reached by that date. It is understood that the New York union headquarters suggested the delay be- cause of negotiations now in progress. An official of the Newark musicians' local No. 16, however, stated that officers of his organization have not been called into con- ference by the theatre operators. Circuits involved are Warner Brothers, Loew, R K O, Fox and Independent New- ark Theatres. Warner operates 26 houses in the city and is attempting to employ only 15 musicians in all houses. The union insists on the continuance of last year's agreement, which provided for the employ- ment of 109 musicians in the houses of all circuits involved. Union officials state walkout by operators and stage hands, if carried through, should bring about settle- ment of the strike situation within a short time. Louisiana Buys Film NEW ORLEANS. — A duplicate of the film on Louisiana's wild life, produced last summer by Al- fred M. Bailey and other members of the Chicago Academy of Science expedition, has been purchased by the state conservation department and will be released as part of its educational program. 2 Men to Face Charges In $1800 Alamo Robbery (Special to the Herald-World) INDIANAPOLIS, Oct. 30.— Roy Bart- lett, 40 years old, and Henry Maddux, 22, alleged confessed bandits, have been re- turned here from St. Louis to face robbery charges in connection with the $1,800 hold- up of the Alamo theatre here. The men admit, according to Detective Tutt, of kidnapping MauriceMagers, man- ager of the Alamo, forcing him to open the safe and then leaving him bound and gagged in a room on the second floor of the theatre. November 1, 1930 EXHIBITORS HERALD-WORLD 33 E FALL MEETING OF THE SOCIETY WAS HELD AT THE PENNSYLVANIA HOTEL, OCTOBER 20-23. MP TO A Convention Predicted as Best Since It Was Started Every Division of Industry Is Ex- pected to Be Represented at Philadelphia (Special to the Herald-World) NEW YORK, Oct. 30.— Indications are that the coming convention of the M P T O A in Philadelphia will be one of the largest gatherings of exhibitors and others in the industry since the inception of the organization. Sessions will be held at the Benjamin Franklin hotel, November 10, 11 and 12. Every division of the industry will be represented. Higher executives of most producing companies will be present to speak at the convention or the dinner. They have promised a message of great business value to exhibitors. Woodhull Return Seen It was learned today also that R. F. Woodhull, absent for some time from ex- hibitor organization circles, may again be- come active at the Philadelphia conclave. It is understood that pressure is being brought to bear to assure his attendance. Sidney R. Kent will address the conven- tion on the contract conferences and other important subjects. The exhibitor report on the Atlantic City conference will be made by President M. A. Lightman. M. E. Comerford, member of the board, has an important statement to make in fur- therance of the service work of the M P T O A. His plan, it is understood, in- volves definite lines of activity which he has well thought out and arranged in con- junction with other exhibitors and public officials. Banquet Speakers Chosen At the banquet on Armistice Night the principal speakers will be Congressman William P. Connery, Ir., of Massachusetts, Major General Smedley Butler of the Ma- rines, David Stern, publisher of the Phila- delphia Record, Governor lohn S. Fisher of Pennsylvania, Mayor Harry A. Mackey of Philadelphia and others. Charles L. O'Reilly of the T O C C, New York, will head a delegation from this city. Theatre owners not members of the MPTOA and all others in any way iden- tified with or interested in the motion pic- ture business are welcome to attend and listen to the discussions and business of the convention, the leaders announce. They also are invited to the convention banquet. First-Runs Are Given 42 Days Protection in Cincinnati Plan System Finally Worked Out and Submitted to Distributor Execu- tives for Action — Approval Regarded as Certain — Seven Days Added for Each Outlying Group [By a Staff Correspondent to the Herald-World] CINCINNATI, Oct. 30. — The zoning plan for Cincinnati finally has been settled upon, after a series of meetings in various parts of the territory, pro- posals and counterproposals seeking settlement of the issues involved. The plan now awaits the approval of the distributor executives in New York. Under the terms of the plan as it is now drawn up, first-run houses are given 42 days protection. Any second-run pictures, how- ever, in the theatres of the downtown dis- trict are to be shown during that period. Groups Outlying Theatres The theatres in the immediate outlying districts are divided by the plan into five groups, this arrangement being according to location and with a certain number of out that he opened his new theatre at a strategic moment, for he will now have factual evidence to prove that there is noth- ing wrong with business conditions when he goes to Philadelphia to preside at the annual convention of the MPTOA No- vember 10-12. Lightman was formerly president of the M P T O of the South. houses in each group. Protection in these neighborhood theatres is determined on the basis of the 42 days plus seven days more, for the first group (that containing those theatres located closest to the first-run district). In this manner seven days is added for each group, making the first-run clearances increase from 42 days to 49 days to 56 days, and so on. Approval Called Certain A zone outside the city extends 25 miles out from the city, and in this district the protection period under the plan is 14 days, beginning from the closing of the first-run in Cincinnati. It is not expected here that many, if any, changes will be introduced by the New York executives, and acceptance is regarded as certain. Lightman Gets Ready For MPTOA Convention By Opening New House (Special to the Herold-World) NORTH LITTLE ROCK, ARK., Oct. 30. — M. A. Lightman, president of the MPTOA, opened a new theatre here this week, which will be known as the Rialto. The official opening and dedication took place Monday evening, October 27. The house is the newest in the circuit of Malco Theatres, owned by Lightman. Lightman's exhibitor friends are pointing Indiana Exhibitors Join Fight on "Monopolistic Business Conditions" (Special to the Herald-World) INDIANAPOLIS, Oct. 30.— Organiza- tion has been completed here of the Asso- ciation Against Business Monopoly, Inc., and the statement is made that its pur- pose is "to assist theatre owners, shop- keepers and store operators in their fight against monopolistic conditions in their business." Articles of incorporation have been filed. Two theatre men are named among the in- corporators. They are Theodore H. lef- fries of this city and Frank J. Rembusch, a theatre operator of Shelbyville. The commercial conditions which the organization will fight are similar, it is ex- plained, to "those existing in the motion picture industry, where the large operators compel operators of individual theatres to sign contracts agreeing to take films that are sent to them." Ask Receiver for House (Special to the Herald-World) KINGSTON, N. Y, Oct. 30.— The Su- preme Court has been requested to appoint a receiver in the mortgage foreclosure action against the Kingston Theatre Cor- poration, operators of the Broadway the- atre in this city. The Kingston Trust Com- pany is owner of the mortgage. 34 EXHIBITORS HERAjLD-WiORLD November 1, 1930 Technicolor Profitable, Say Theatre Managers in Survey Are Desirous of Obtaining More Productions in Color — Public Goes for Them — "Always Draws a Good Crowd," Accord- ing to One Report — Colored Shorts Popular (Special to the Herald-World) NEW YORK, Oct. 30. — A survey, partially completed, which is being con- ducted on behalf of Technicolor to ascertain the popular appeal of natural color productions, reveals that theatre managers, finding it profitable to ad- vertise features filmed in color, are desirous of obtaining more of this type production. Managers of leading houses located in Boston, Bridgeport, Dan- bury, Providence and East Orange, New Jersey, answered the inquiry, con- ducted for the most part by personal interview. Following the results of the preliminary investigation, Technicolor execu- tives are planning a more comprehensive survey. Here are excerpts from some of the interviews : Manager of theatre in Danbury, Conn. : "I mention Technicolor in our newspaper ads every time we have a Technicolor picture (even though our local newspaper man says it doesn't mean a thing and might as well be left out. I know that a majority of our patrons will be interested ; of course there are some who won't, but then you can never please them all no matter what you do, so I aim at the greatest number. The advertising must be kept going, because people want to know when and where Technicolor features are to be seen." Another theatre manager in Danbury: "Haven't had any Technicolor picture since 'The Rogue Song.' People have asked us when other Technicolor pictures are coming, and of course, we don't know. The short subjects in color seem to be popular." Theatre manager in Bridgeport, Conn. : "When we get a Technicolor picture we men- tion it in our advertising. Technicolor always draws a good crowd but there. are not many of them made." Will All Be In Color Theatre manager in Boston : "I think all pictures eventually will be in Technicolor. People are a little tired of the musical com- edy type of picture and more features such as 'Follow Thru' will be coming along. If the picture is a good one, it certainly helps to say 'It's Technicolor.' We believe in taking ad- vantage of what national advertising is being done — it helps our business." Theatre manager in Boston : "We hear the public say a lot about how beautiful, etc., and the name Technicolor is undoubtedly a coming thing. Musical comedies are out and now it's the show that counts. Technicolor needs the large screen to put it over." Theatre manager in Boston : "Personally I don't like Technicolor, but the public do — that's because the pictures have been fine and spectacular. We haven't had a Technicolor in about eight weeks but next week have Dixiana coming and announcing Technicolor does help because Technicolor is popular with the pub- lic— no question about it." Confined to Features Theatre manager in Providence : "Techni- color seems to be popular with the public — though we have very little of it. I think Technicolor should be confined to big features so it will continue to stand out and not be- come commonplace." Theatre manager in Providence: "All that advertising has its effect — you would be sur- prised to see how quick people are to catch on to new things that are advertised. And they know too that we have a Western Elec- tric Sound System. We take advantage of national publicity whenever we can. We an- nounce Technicolor out front and in our newspaper ads. It all helps. "Don't kid yourself. The public is becom- ing more discriminating all the time and they want to know exactly what they are going to get in the way of entertainment — just as with a can of peas — it used to be anyone would do, but now they want to know who made it and all about it. That's the way they are about movie entertainment, too." Theatre manager in East Orange, New Jersey: "Technicolor is helping business. I should say it was past its primary stage and was susceptible of further improvement. I try to take full advantage of the fact that Technicolor is being advertised. We had a beautiful Technicolor picture here recently. 'Under a Texas Moon,' in which Frank Fay played the leading role. In the electric lights out front we didn't mention him or say any- thing about the all-star supporting cast, but simply announced — 'Under a Texas Moon' — All Technicolor. We did a very fine busi- ness on that picture." Sono Art Adds to Sales Staffs in Denver, Omaha (Special to the Herald-World) DENVER, Oct. 30.— Syd Weisbaum, for- merly with Columbia in Omaha, has been added to the Sono Art-World Wide sales staff here. (Special to the Herald-World) OMAHA, Oct. 30.— W. C. Wallace, at one time R K O branch manager in Denver and more recently connected with M G M, will work out of the Sono Art-World Wide sales office here. Sam Kaplan Honored by New York Projectionists (Special to the Herald-World) NEW YORK, Oct. 30.— Sam Kaplan was to be guest at a testimonial dinner and dance by the Kaplan Projection Society in the grand ball room of the Hotel Commodore on Satur- day November 1. The society is an organization made up of members of Local 306 of the Moving Picture Machine Operators Union of the United States and Canada. Station WMCA arranged to broadcast the evening's proceedings. Fox New York to Show Pathe in 25 Theatres (Special to the Herald-World) NEW YORK, Oct. 30.— Through the terms of contracts just negotiated, Fox New York circuit will show all the 1930-31 Pathe features in 25 or more theatres in the Metropolitan district. The deal was closed by Robert Wolff, Pathe branch manager in New York. Most of the theatres involved are in Brooklyn and Long Island. NEW YORK. WHEN Army scored that touchdown against Yale on October 25 in the Yale Bowl, the Cadets were jubilant and Yale men thought of a lot of things to say but didn't say them. Down on the sidelines, however, was the best evidence of all, a motion picture camera. Yale officials, after viewing the film of the game at a private showing, came to the conclusion that the touchdown in question was scored in a not altogether legal manner, according to the rules of the game. A player carrying the ball is not sup- posed to receive aid from a teammate. The film showed, though, that when the Army man took the ball on the fourth down with one yard to go for a touchdown, he was hurled back after hitting the Yale line. An- other Army man, charging hard, hit him in the back and boosted him over the line, for the score that caused the game to end in a tie. Yale authorities have no intention of appealing from the referee's decision, which is good sportsmanship, and Army athletic leaders are not commenting, which is sen- sible. We merely tell the story to indicate that the motion picture camera can be used for other purposes than to provide amuse- ment and entertainment for the populace. When television is sufficiently perfected, it may be possible to sit in the old easy chair by the fire (or radiator}, and see the great Siwash-Podunk battle of the year on the gridiron, without the necessity of catch- ing special trains, paying two bucks to park your car or staggering under a load of robes and blankets, which they used to fas- ten on the backs of pack horses in the old days of '49. AAA Broadway was treated to a sight of the Amos 'n' Andy Fresh Air Taxicab Com- pany Incorpulated the other day, when an RCA sound truck ran up and down the street playing various songs, followed by two boys in black face in an excellent rep- resentation of all that the famous taxicab flivver is suppose to look like, even to the name of the "corpulation" painted on the sides. It seemed to make quite a hit with the folks on the street, and should bring at least a few of them into the new Mayfair. AAA Here's a story straight from a New York City courtroom, which happens to be true whether anybody believes it or not. It was one of those negligence cases which help to keep the court calendar some three years behind. A little girl, 3}4 years old at the time, fell down a flight of steps into a cel- lar while out walking with her mother. The owner of the property was being sued for damages, in quite the usual way. The defense attorney asked the 6-year- old child to take the stand, to the surprise of the jury (those who were awake) and the annoyance of the judge. At first he refused to permit the small girl to give testimony but finally consented after plead- ing by the attorney. Hiz Honor began to question the child about her school work and such like things, and the following resulted: H. H. — Do you know what an oath is? 6-Year-Old — No, sir. H. H. — Do you know what this place is? 6-Year-Old — A court. H. H. — Have you ever seen a court be- fore? 6-Year-Old — Yes, sir. H. H.— Where? 6-Year-Old — In the movies. When the judge had sufficiently recov- ered to speak, and the jury had stopped laughing long enough to hear, Hiz Honor dismissed the case. Score one more for the industy.— "CHIC" AARONSON. ESTABLISHED The world's largest motion-picture theatre ulilizes ALL the improved B. O. headliners and plays them up for all they're worth. So, when a Technicolor picture comes to the Roxy, up goes "Technicolor" in the lights. In one short year Technicolor has risen to the top. Made records — and broken 'em. And made 'em again! There's just one answer. Color keeps the B. O. busy. The tremendous increase in Technicolor business brought its problems, too. Print orders increasing way out of proportion to original plans. Last minute orders coming in all the time. But now, in addition to our Boston plant which is running overtime, there is also a big, new Hollywood plant, now going full tilt, to meet the ever-increasing demand for color. Technicolor is preparing itself in every way to serve a motion-picture future bright with color. TECHNICOLOR IS A BOX-OFFICE NAME -ADVERTISE IT! FOR EXAMPLE . . . . Seven times as much Technicolor was used in June 1930 as in June 1929 JUNE 1930 JUNE 1929 RADIO'S DIXIAN And now it is Bebe Daniels who sweeps into this new light of the motion-picture day . . . another in the long list of stars who shine brighter than ever in the living, vital reality that is Technicolor! Not a picture to be missed is Radio's latest — "Dixiana". . . nor a picture, even, to be billed with the usual enthusiasm due a current hit. "Dixiana" is dynamic warm as its southern setting — swift and sure as its star. And as lovely and real as Technicolor — at its best — can make it. No mistaking this one. It's out to pull — capacity! IN TECHNICOLOR WARNER BROTHERS' VIENNESE 3ray . . . Segal . . . Hersholt . . . 'idgeon . . . Technicolor! Such is Warner Bros. 5-star line-up n the musical romance, "Vien- lese Nights." Stars all — at heir brightest — in a rollicking lew story of love with its "old Vienna customs." And isittunefullyseasoned...? "Viennese Nights" is one of he best night's entertainments iver out of the Warner fold >f S.R.O's! One of the finest rechnicolor pictures. Get behind it. Feature it \dvertise it! 'IcyupTechnicolorand buildup Box-Office. he public is interested in Technicolor — vonts it. It will pay you to emphasize Tech- licolor in all your promotion and publicity. SAMUEL GOLDWYN'S OTHER TECHNICOLOR PRODUCTIONS BRIDE OF THE REGIMENT, with Vivienne Segal and Walter Pidgeon (First National); BRIGHT LIGHTS, with Dorothy Mackaill (First National) ; DIXIANA, with Bebe Daniels and Everett Marshall (Radio Pictures), Technicolor Sequences; FIFTY MILLION FRENCH- MEN, all-star cast (Warner Bros.); FOLLOW THRU, with Charles Rogers and Nancy Carroll (Paramount Publix); GOLDEN DAWN, with Walter Woolf, Vivienne Segal and Noah Beery (Warner Bros.) ; HELL'S ANGELS, with Ben Lyon, James Hall and Jean Harlow (Caddo), Technicolor Sequences; LEATHERNECKING, with Eddie Foy, Jr. and Irene Dunne (Radio), Technicolor Sequences; LOTTERY BRIDE, with Jeanette MacDonald (United Artists), Technicolor Se- quences,- MAMBA, with Eleanor Boardman, Jean Hersholt and Ralph Forbes (Tiffany); SWEET KITTY BELLAIRS, with Claudia Dell and Perry Askam (Warner Bros.); THE LIFE OF THE PARTY, with Winnie Lightner and Joe E. Brown (Warner Eros.); THE MARCH OF TIME, all-star cast (Metro-Goldwyn-Mayer), Technicolor Sequences; THE ROGUE SONG, with Lawrence Tibbett and Catherine Dale Owen (Metro-Goldwyn-Mayer); THE SINGER OF SEVILLE, starring Ramon Novarro (Metro-Goldwyn-Mayer), Technicolor Sequences; THE TOAST OF THE LEGION, with Bernice Claire, Walter Pidgeon and Edward Everett Horton (First National); VIENNESE NIGHTS, with Vivienne Segal and Alexander Gray (Warner Bros ) ; WHOOPEE, starring Eddie Cantor (Florenz Ziegfeld-Samuel Goldwyn) ; WOMAN HUNGRY, with Sidney Blackmer and Lila Lee (First National). TECHNICOLOR IS A BOX-OFFICE NAME- ADVERT/Si IT! November 1, 1930 EXHIBITORS HERALD -WORLD 39 Know Your Exchange —Managers- The exchange manager is the direct contact between exhibitor and distrib- utor, and therefore it is to their mu- tual advantage to know each other. The Herald-World presents a series of brief sketches of exchange managers and their outstanding activities in the motion picture field. ACTOR, exhibitor and district sales leader— that's George A. Hickey, Far West district manager of M G M at Los Angeles. From stage and screen appear- ances he turned to managing Mechanics Hall at Salem, Mass., and is credited with being the first exhib- itor to open a motion picture theatre in Vermont. This was at Rutland and before leaving exhibition he had theatres in eight cities. After six months as a salesman for Selz- nick in Boston, Hickey became manager for Mutual Master Pic- G. A. Hickey tures there. He opened new offices for Tri- angle and was manager for that company in Buffalo. ] OSEPH A. DAVIS, branch manager for J Warner Brothers at New Haven, started selling motion pictures for Famous Players out of the Cleveland office in about 1920. Two years later he Mas transferred to the Boston office as sales manager under the direct supervision of George Schaefer. Four years he held this position, then he went with Warner Brothers. Davis' first work for Warner Brothers was in the Boston of- fice under Herb Elder, district man- ager. At that time he Jo§eph A. Davis was specializing in the sales of extended run productions. CEYENTEEN years ago Sam Benjamin ^ went into the field of the motion picture and from that beginning he stepped along to become the branch manager for RKO Distributing Corpora- tion at Oklahoma City. It was in 1913 that he entered the motion picture business, and that was as a man- ager at Des Moines, Iowa. Resigning two years later, in 1915, he cast his lot with the Bluebird office in Ok- lahoma City, in the managerial position. He continued in that capacity for Univer- Final Showdown Is Reached in Strike of St. Louis Musicians And So Sympathetic Walkout Again Is Delayed by Projectionists And Stage Hands Though Leader Says It's Last Time — Eight Indicted in California Bombings (Special to the Herald-World) ST. LOUIS, Oct. 30. — A final showdown conference was in progress in New York today in a strenuous effort to settle the two-months strike of musicians in St. Louis. A new proposal by the American Federation of Musicians was being considered by a joint committee of the projectionists, stagehands and musicians, at meetings with executives of Publix, Warner Brothers. RKO, Loew's, and Fox. In the meantime the projectionists and stagehands once more have postponed the sympathetic strike which has been hanging fire for weeks during the negotiations. John P. Nick, international vice president of the stagehands and operators, did not reveal the details of the new proposal by the musicians. The decision to continue the negotiations was made after the St. Louis labor committee was in communication with New York by telephone. The final conferences in New York are necessary because the local managers of the various St. Louis theatres are without authority to sanction any agreement with the labor organizations. Nick stated the new conference would be absolutely the last and that if the differ- ences with the musicians are not settled at the new meeting the walkout of the stage- hands and projectionists would be called. In the last peace offering by the theatre owners the Fox and Ambassador theatres would have hired 21 musicians each, the St. Louis 12 musicians and an organist and the. Granada theatre 15 musicians. This plan would have eliminated the pit orchestra at the Missouri theatre and at all other motion picture houses in St. Louis. It was rejected. Eight Indicted in Bombings (Special to the Herald-World) SAN FRANCISCO, Oct. 30.— Develop- ments in the fight in which theatre owners, projectionists and musicians in San Fran- cisco, Oakland, San Jose, Fresno, Sacra- mento and other northern California cities are involved, have come thick and fast dur- ing the past week, with further outrages and arrests. Petty sniping has given 'way to bombing and slugging, and incensed com- munities are demanding that the outrages be stopped. Following the placing of a dynamite bomb in the- Mission theatre, Sacramento, the grand jury there returned indictments against eight men, naming Floyd M. Bill- in g" s 1 e y of San Francisco, business agent of the Motion Picture Operators Union, as di- rector general of an organized gang. Others in the indictment are Walter Federolf, busi- ness agent of the Sacramento Motion Pic- ture Operators Union; Joe Apathy, Hiram W. Reynolds, Leo Smith, H. M. Addie, Joe Gerbert and "John Doe" Walker, all oper- ators. The trouble at Sacramento dates from September 13, when theatre owners speci- fied that one operator, instead of two, would he employed in the projection rooms of the Mission, California, Sequoia, Del Paso, New Roseville and Liberty theatre. The Industrial Association has offered a reward of $1,000 for the arrest of those re- sponsible for the planting of a bomb in the lobby of the Alhambra last week. Second Portland Bombing (Special to the Herald-World) PORTLAND, ORE., Oct. 30.— For the second time this week a Portland theatre was the victim of stench bombs when evil smelling chemicals were released in the Fox Broadway theatre. Two hundred patrons left, with a refund of 60 cents each, though most of the audience remained because of the large air space and ventilating system A similar outrage was perpetrated on the Capitol theatre earlier in the week. Klein Firm to Distribute 12 Audio Cinema Shorts (Special to the Herald-World) NEW YORK, Oct. 30.— Edward L. Klein, president of the Edward L. Klein Corporation, will be in charge of distribu- tion arrangements for a series of 12 two- reel all-dialog plays to be produced at the Audio Cinema studios. Production will begin when the studios have finished "Her Story," a feature being directed by Raymond Friedgen for Audio Cinema. The 12 two-reelers will be adap- tations from stage successes. Sam Benjamin sal after Bluebird and Universal consolidated He remained in that position until 1922. Encourage Children to See Films, Urges Educator (Special to the Herald-World) BLOOMINGTON, IND., Oct. 30. — William Lowe Bryan, president of Indiana University, in a message to school superintendents of the state through the medium of the uni- versity's bulletins, urges that "no child should be denied sight of mo- tion pictures which bring him nearer the experiences of civilized man at his best." The university, through its Bureau of Visual Instruction, provides edu- cational films for school and commu- nity purposes. During 1929, 250,000 citizens of Indiana saw these pic- tures, it is said. Silvan Harris Named To Edit SMPE Journal (Special to the Herald-World) NEW YORK, Oct. 30.— Silvan Harris, formerly with the Fada Radio Corporation, has been appointed editor-manager of the SMPE by the board of governors. A member of the Radio Institute of En- gineers and several other societies, Harris will edit the monthly Journal published by the organization and carry on the regular duties of the secretary and treasurer. Sam Wood Hunts Homely Women for M G M Picture (Special to the Herald-World) NEW YORK, Oct. 30.— Sam Wood, who is filming "Within the Law" for MGM, is on another hunt for homely women. Hje wants to use them in the penitentiary scenes. 40 EXHIBITORS HERALD-WORLD November 1, 1930 W NEW PRODUCT This department does not attempt to predict the public's reactions to pictures. It does, instead, present detailed and accurate information on product, together with the frank and honest opinion of the reporter. GIRL OF THE GOLDEN WEST ANN HARDING SCORES AGAIN! Produced and distributed by First Na- tional. Directed by John Francis Dillon. From the stage play by David Belasco. Screen adaptation and dialog by Walde- mar Young. With Ann Harding, James Rennie, Harry Bannister, Ben Hendricks, Jr., J. Farrel MacDonald, George Cooper, Johnny Walker, Richard Carlyle, Arthur Stone, Arthur Housman. Release date, October 12, 1930. Footage, 7276. ilNN HARDING, as the girl who cheats in a poker deal in order to save the life of her highwayman lover, does as admirable and sin- cere a piece of work in this screen adaptation of the old Belasco stage success as could be desired. This despite the fact that the story itself is highly melodramatic in the Wild West fashion of the earliest silent pictures. James Rennie in the featured role opposite Ann Harding does more than a little in the manner in which he renders his lines to fur- ther the melodramatic atmosphere; as a matter of fact the dialog itself is decidedly of that character. In certain sequences he appeared to handle himself in a somewhat stilted way which did not fit very perfectly with Ann Harding's masterly interpretation of her part. The film seemed a bit unreal, partly be- cause of the nature of the story, partly by rea- son of the dialog, and to a certain extent be- cause of the settings. Most of the picture is photographed in the interior of the saloon which the girl has run since the death of her father. There is, however, the fine performance of Ann Harding, who falls in love with a robber, not knowing his identity, then sticks by him after it is revealed to her that he is a notorious holdup man for whom the sheriff is searching. Jack Ranee, played extremely well by Harry Bannister, is the gambler sheriff who has been refused by Ann and bears an added grudge against the robber for that reason. The high spot in the film appears when, after the sheriff has tracked Johnson, the high- wayman, to Ann's cabin, she offers to stake herself and her lover against the result in two out of three hands in a poker deal. When about to lose on the third hand, she cheats and wins. Later, when Johnson attempts to make his escape, he is captured, but is freed at the intervention of the girl in the true melodrama style. Direction is fortunate in that it gives Miss Harding every opportunity to take the center of the picture, particularly in several solilo- quies, which she renders exceptionally well, despite their rather sentimental nature. A good closeup of Ann Harding, as an indication of the way individual characteristics may be de- lineated by facial expression, merits a viewing of any motion picture in which she is starred. ANN HARDING scores again in First National's "Girl of the Golden West," with a masterly interpretation of her role. In this film her part calls for a girl both wise and ingenuous, and her acting portrays both. The cast in general is at least capable, but the picture is purely an Ann Harding vehicle, and as such scores well. — Charles S. Aaronson, New York City. A A WIDOW FROM CHICAGO SOME WIDOW! Produced and dis- tributed by First National. Directed by Eddie Cline. Story, dialog and adapta- tion by Earl Baldwin. Photographed by Sol Polito. With Alice White, Neil Ham- ilton, Edward G. Robinson, Frank Mc- Hugh, Harold Goodwin. Length, 6000 feet. 0 NE hour of good program entertainment is provided in this light comedy of gangster oper- ations, featuring Alice White. An exception- ally good cast keeps the film moving with lots of funny smart-cracks and situations. Against a background of Chicago dance halls, Alice White turns in a clever comedy performance with the assistance of Frank McHugh. Alice poses as a widow from Chicago out to avenge the murder of her detective brother. Under this guise she enters the employment of one of Chicago's biggest gangsters, and gets her man. Neil Hamilton is seen in a role quite different from his usual portrayals, that of the supposedly "dead" gunman who returns and helps the girl clean up his own gang. Edward G. Robinson, in the brief perform- ance allowed him, does some splendid work as the gang leader. The picture has everything to recommend it to those who enjoy Alice White and good com- edy. Although incorporating a dance hall set- ting it does not have one song or individual dance number in it. The recording is fair but the photography is not as good as might be. A strong story, good cast and a neat little job from beginning to end. — Tom Hacker, Holly- wood. A WAR NURSE WOMEN AT THE FRONT. Produced and distributed by Metro-Goldwyn-Mayer. Director, Edgar Selwyn. Author, story published anonymously. Dialog contin- uity by Becky Gardiner. Other dialog by Joe Farnham. Editor, William Levan- way. Photographer, Charles Roscher. With Robert Montgomery, Robert Antes, June Walker, Anita Page, Zasu Pitts, Marie Prevost, Helen Jerome Eddy. Hedda Hopper, Edward Nugent, Martha Sleeper, Michael Vavitch. Release, No- vember 22, 1930. T HERE have been many war pictures, but insofar as the writer remembers this is the first presenting the part played by women in the fighting on the Western Front. How it will be received by the public is problematical. Criticism of it has been severe, yet the writer has overheard women say, "The women will like it," and that despite the grue- some detail of fighting. "War Nurse" presented a difficult task for M G M, or any other producer, to tackle. For this reason it undoubtedly would have been better had a seasoned motion picture director been assigned to it rather than Edgar Selwyn. More judicious handling of sex problems is required on the screen than on the stage, and if for no other reason a man who had been trained in the studios should have handled the megaphone on "War Nurse." Many of the scenes of the picture reveal stagecraft but not screencraft. As one watched the picture it seemed that none of the horrors of war had been omitted. There were times when one was prompted to turn from the hospital scenes, so realistic were they in detail. One could not resist squirming in his seat as he heard the men screaming with pain, or watched a doctor in the first moments of an emergency operation. The only objection to these scenes, however, was the footage given to them. Between them there was not sufficient relief. The censorship angle has been overlooked in the handling of the situations and the dialog. On the stage dialog can be on the borderline, but not on the screen, for the motion picture is not confined to metropolitan audiences. More November 1, 1930 EXHIBITORS HERALD-WORLD 41 thought should have been given to the prepara- tion of this. Too often also the borderline situations leave little to the imagination, another fault which might have been eliminated had a motion pic- ture director had the production under his supervision. In "War Nurse" there was a wealth of mate- rial for the screen, but full advantage has not been taken of it. Despite that, however, there is audience appeal and those who will want to see woman's part in the world war are legion. — Jay M. Shreck, Neiv York City. A LOVE FEVER Produced by Hal Roach. Directed by Bob McGowan. Cameraman, Art Lloyd. Story Editor, H. M. Walker. Film Edi- tor, Richard Currier. Sound Engineer, Elmer Raguse. Cast: Thelma Todd and "The Boy Friends." IF you remember Robert McGowan's famous combination of Mickey Daniels and Mary Korn- man in Our Gang shows not so long ago the news that the director-producer has brought out another comedy featuring them is probably welcome enough news. While those two are featured he also goes further and centers the story about Thelma Todd, one of the cleverest of the new line of comediennes. She is again in a role of half vampire and half clown. Her reading of lines is head and shoulders above most of the silent players who have transferred their talents to the recording devices. It is farce-burlesque straight through. Not much slapstick, but enough. Three youthful couples who have typically adolescent grievances resolve that "love is bun- combe." Each of the young men in turn finds himself in the restful and enchanting lair of Miss Todd, an actress. Each in turn decides to marry her. This and that happens to bring the seven players to a high point of excitement that is extremely good comedy. — Douglas Hodges, Hollywood. A MURDER GOOD MYSTERY FILM! Produced and distributed by British International Pictures. Directed by Alfred Hitchcock. From the play by Clemence Danes. Adapted by Alma Reville. Editor, Emile luelle. Camera. J. J. Cox. With Herbert Marshall, Norah Baring, Phyllis Kens- tarn, Edward Chapman, Miles Mander, Esme Percy, Donald Calthrop Esme V. Chaplin, Amy Brandon Thomas, Joynson Powell, Marie Wright, S. J. Warmington, Hannah Jones. Release date, October 24, 1930. Footage, 9989. T HIS British International film, adapted most expertly by Alma Reville from Clemence Dane's stage play, "Enter Sir John," is as good a mystery thrill picture as they come. As seems to be the usual thing with the product of the Elstree studios in England, the cast is exceptionally fine, from the lead of Herbert Marshall as Sir John, actor and amateur de- tective, down to the most incidental part. Marshall gives an excellent exhibition of self confidence in his role, and handles his lines with a restraint and perfection of diction which is seldom bettered on the talking screen. Norah Baring plays opposite in the feminine lead as the young actress in a roadshow com- pany, in whose lodging house room another girl, also a member of the company, is found dead from the blow of a poker. Norah is found sitting at a table beside the body. At the trial her only defense in support of a plea of not guilty is that she cannot remem- ber what happened in the room after a certain moment. Sir John is the only individual on the jury who holds out for acquittal, but de- spite bis firm belief in the girl's innocence, he is overwhelmed by the arguments of the others. The actress is sentenced to be hanged. Sir John embarks on a little amateur sleuth- ing, and discovers the real murderer, another member of the company, in time to save the girl from paying the penalty for a crime she did not commit. The manner in which Sir John traps the suspect into betraying his guilt, and the odd way in which the murderer beats the law in the end provide an unusual con- clusion and put real punch into a mystery thriller which is novel for its new angle. The direction of Alfred Hitchcock is all that anyone could ask. Every motion and speech is pointed toward the climax, with little or no time wasted on unnecessary incidentals. Pho- tography is good throughout, with several scenes easily rating a grade better than good. Norah Baring does fully as able work as Herbert Marshall. Her part calls for a quiet, almost dazed reaction to the rapid events which have suddenly swept around her, and she per- forms admirably in the role. Her voice is low but very clear, which adds just that much to her performance. An able cast, and fine adaptation and direc- tion of a story which has at least one or two unusual twists for this type of mystery, make this film one of the most eutertaining British International has sent over. There can be little doubt that American audiences will get a real kick out of it. — Charles S. Aaronson. New York City. A SOUTH SEAS FASCINATING TRAVEL:— A Talk- ing Picture Epic Production presenting Mr. and Mrs. Gifford Pinchot and their son "Giffy" in an informal account of their cruise to the South Seas. Length, 5890 feet. Release date, September, 1930. 0, NE of the most interesting and most beau- tifully photographed adventure films ever made is "South Seas." It is the camera and microphone account of a trip made by Mr. and Mrs. Gifford Pinchot and their young son, Giffy, in their own schooner to the scenic wonders of the islands in the Pacific ocean. Rare species of bird and fish, native dances, pearl divers and gardens of coral are a few of the interesting nature subjects that were photo- graphed. There are no offensive cannibals or filthy appearing natives in "South Seas." The camera's eye caught only that which was beau- tiful and merited attention. These scenes are carefully timed and last just long enough. Gifford Pinchot's synchronized voice, heard in the background describing the various queer nature specimens, is strong and clear. He is heard only when it is necessary to explain scenes. A symphony orchestra is on during his absence. Much of the success of this film depended upon its camera work. It was an artist who cranked his way into this beautiful country and obtained seemingly impossible closeups of wild birds; he submerged his equipment for under- water shots of coral gardens and pearl divers. The picture is wholesome, beautiful and tre- mendously interesting. — Tom Hacker, Holly- wood. A. THE VIRTUOUS SIN AN UNDERSTANDING LOVE! Para- mount production. Directed by Louis Gasnier and George Cukor. Original story, Lajos Zilahy. Screen play, Martin Brown. Scenario, Louise Long. Cast: Walter Huston, Kay Francis. Kenneth McKenna, Jobyna Howland, Paul Cava- naugh. Eric Kalkhurst, Oscar Apfel, Gor- don McLeod, Youcca Troubetzkey and Victor Potel. 1 F Walter Huston is as thoroughly capable in his other portrayals as he is as General Platoff I've missed some excellent acting. He avails himself of an opportunity to dis- tinguish himself in "The Virtuous Sin," be- cause Lajos Zilahy, the Hungarian novelist, wrote a strong part for him. Martin Brown and Louise Long gave him excellent dialog. And he had Kay Francis to make love to, which is inspiration for any man. Second honors go to Miss Francis and third to Kenneth McKenna. The latter has a dif- ficult role, and does it well. Jobyna Howland, as the proprietress of a Russian night club, is delightful, mixing the natural crudeness for which her role called with alleged royal man- nerisms, to the delight of the audience. The four protagonists are perfectly cast and credit must go to the casting director. - Louis Gasnier and George Cukor gave all four ample opportunity to demonstrate their abilities. The story involves a Russian chemist who is attempting to discover a serum to cure tuber- culosis. The chemist is played by Kenneth McKenna. Kay Francis is the wife who has married him platonically and is very fond of him but does not love him, and Huston is the Russian general who condemns the chemist to die. Miss Francis starts out to give herself to the general to save her husband's life, but falls in love with him. The chemist is saved and Miss Francis and Huston reach an understanding. The photography is excellently handled, par- ticularly a shot of Miss Francis eating cherries. This scene, if done in oils, would not be out of place in a mansion. There are, however, two scenes in which the sets are obviously at fault. Dramatic situations, delicate love-making, tense moments and laughable incidents follow one another in rapid succession and interest is held throughout. — Edward Churchill, Holly- wood. A THE SIN SHIP DON JUAN WOLHEIM! Produced and distributed by Radio. Directed by Louis Wolheim. Story by Agnes Brand Leahy and Keene Thompson. Photo- graphed by Nick Musuraca. Adaptation and dialog by Hugh Herbert. With Louis Wolheim, Mary Astor, Hugh Her- bert, Ian Keith, Russ Powell, Alan Roscoe. L7 r ACED with the task of both acting and di- recting— the latter a new role for him — Louis Wolheim works overtime in making this story by Keene Thompson and Agnes Brand Leahy fair entertainment. "The Sin Ship" is filled with blood and thunder, tough sea salts and stark drama. As the captain of a tramp schooner, Wol- heim falls in love with the wife of a pseudo minister to whom he has given passage. The role of the wife is played by Mary Astor. The wife, who has an alias, "Frisco Katie," resents his attentions, and, to ward them off, turns Wolheim's attentions to religion. The ship docks, detectives shoot the pseudo minister, who is wanted for a crime, and all ends well. Wolheim, apparently, essayed too difficult a schedule for himself, paying more attention to direction than of his work as an actor. He is far better as a swashbuckler than as a roman- tice lover. An excellent performance is given by Hugh Herbert, who plays comedy to lighten Wol- heim's wooing. Herbert also wrote the dialog for the picture, this being the second person of the cast to double up on assignments. Ian Keith takes his part a little too seriously. Miss Astor, as usual, is beautiful. — Tom Hacker, Hollywood. A A DEVIL WITH THE WOMEN BUT A BETTER SOLDIER. Pro- duced and distributed by Fox. Director, Irving Cummings. Author, Clement Rip- ley. Adaptors, Dudley Nichols and Henry M. Johnson. Dialog by the adap- tors. Editor, Jack Murray. Photog- rapher, Arthur L. Todd. With Victor McLaglen, Mona Maris, Humphrey Bo- gart, Michael Vaviich, Luana Alcanez, Soledad Jiminez, John St. Polis, Mona Rico. Joe De La Cruz. Release, Novem- ber 16, 1930. Footage, 5750. V ICTOR McLAGLEN is the "whole show." He has always registered prominently in former pictures but in this, he completely dominates. 42 EXHIBITORS HERALD -WORLD November 1. 1930 MeLaglen's tremendous, popularity always makes any picture in which he appears some- thing to be given consideration at the box office. He may not be what one would term a matinee idol, yet it is doubtful whether any star re- ceives more fan mail. ' He is the soldier of fortune in this story, with Mona Maris playing opposite him and Hum- phrey Bogart teamed with him. The locale is a Central American country in which the peace abiding citizens are endeavoring to overthrow the warring tribes. The story is trite and relies almost wholly upon McLaglen to carry it. Several humorous touches have been introduced, especially the scenes showing, the star with his bodyguard of four pigmy soldiers trailing him constantly through the streets. McLaglen is. always good in comedy situa- tions, and in "A. Devil with the Women" these situations are created through the star's boast- ing that the girls can't resist him.' He finally realizes, however, that while he may be a devil at fighting it is Bogart who is a devil with the women.. v, . • f "A Devil with the Women" surely will not disappoint the McLaglen fans. — Jay M. Shrpck. New York City. TWO MINUTES TO GO KNUTE ROCKNE FOOTBALL SERIES Pathe — Talking These highly interesting football short sub- jects should do much to make the game clearer and more intelligible to the average football fan, thanks particularly to Rockne's clean-cut descriptions of the plays. In this, the fifth of the series, the famous coach dwells on the shift in the modern game as illustrative of the change from brawn to brains in the develop- ment of the sport. Last minute scoring plays are run off with the aid of the slow motion camera, particularly the manner in which the forward pass offense is used. Several shots, actually taken during certain big games, are here reproduced in slow motion, while Rockne describes the method of play in each case. This number of the series measures up very well to the preceding issues, which means that it is very good. Boys are going to get a great thrill out of this group of shorts, whether they are young or old. Rockne's voice records re- markably well. Running time, 12 minutes. THE SANDS OF EGYPT VAGABOND ADVENTURE SERIES Pathe — Talking Tom Terris, the Vagabond Director, spends a bit of time with his audience in the streets of Cairo, Egypt, on a feast day with everyone celebrating the birthday of the prophet. Then, by means of a river houseboat, drops down the •Nile to the ruins of Karnak, 4,000 years old, once one of the greatest temples in Egypt, we are told. The kick in the subject is the close- up view of a mummy lying in an ancient tomb, with the fantastic drawings on the wrappings -upposedly symbolic of the animals which guide the dead across the River Styx. Terris' description is interesting and graphic as usual, but it would be improved if the introductory remarks which immediately precede the subject were more varied. Running time. 10 minutes. GLIDING (HANTLAND RICE SPORTLIGHT Pathe — Talking The purpose of this short subject seems to be the selling of the idea of gliding not only as a pastime, but as very valuable in learning to fly. Boy Scouts are shown taking the new -port very seriously at the Alexander airport, Colorado Springs, Colorado. Ruth Elder Camp, well-known aviatrix, is highly enthusiastic in an explanation of the. possibilities and thrills of gliding, after which she demonstrates the plane HERO OF THE WEEK VICTOR McLAGLEN holds the center of the stage in "A Devil with the Women." It is a Fox production. in a short flight over water, towed by a motor launch. Throughout the film the term "air- minded" is continuously used. A running fire of comment accompanies the picture, featured by an explanation of the fact that the glider handles in the matter of controls in much the same manner as a powered plane. A timely subject, well done. Running time, 10 minutes. THE EBONY SHRINE VAGABOND ADVENTURE SERIES Pathe — Talking Tom Terris, the vagabond director, takes us to Guatemala, with its ancient temples, palaces and market places for this number of the Vagabond series. Usually interesting, this is no less so than the others. Featuring people, buildings and manners totally unfamiliar to the inhabitants of North America, the picture goer of these parts should be fascinated by the majesty of the ancient and crumbling temples which date from the day of Cortez, the explorer of Spain's great age of discovery. Close shots of the market place, illustrating the headgear and general appearance of the women, and the tremendous loads borne by the tradesmen who set up their wares in the square, all heighten the interest of this short subject. Numerous excellent scenic effects are achieved with vol- canic mountains as the background. Perhaps the most unusual portion of the film shows the cathedral of San Francisco, oldest church in America, where the natives worship after long tiresome pilgrimages to the shrine. The description of Tom Terris is again clear and comprehensive. Running time, 10 minutes. COBB GOES FISHING GRANTLAND RICE SPORTLIGHT Pathe — Talking Irving Cobb, noted humorist and sportsman. goes fishing with Grantland Rice, and tells him what it is all about. Cobb is an interesting personality, and the picture public will be glad to see him in an off stage moment, and at his favorite sport. He tells Rice that the greatest thinkers and philosophers in all history were ardent fishermen, and illustrates the best method for going about plug-casting for bass by telling his companion to do it exactly as he does not do it. Fishing, he says, is the sport of kings, requiring patience and fortitude, and a sense of humor. His running fire of conver- sation with Rice is spaced well with good amus- ing lines, such as might be expected from a Cobb. The two in a boat on a clear large pond, makes for a fine scenic effect as a back- ground to the interesting comment of two well- known personalities. Running time, 10 minutes. JUNGLE TERROR VAGABOND ADVENTURE SERIES Pathe — Talking Tom Terris, the vagabond director, takes his audience to India, showing instances of the primitive methods still used there in agri- cultural work, and featuring the tremendous value of the elephant in many types of work. This short is interesting for the picturization of the manner in which the elephants are handled by their riders in doing work which would ordinarily require the efforts of many men. Logs of heavy teak wood, said to be the weightiest wood on earth, are lifted with the trunk or thrust about with the head as an indication of the great strength of the beasts. Particularly noticeable is the utter meekness of the animals as they obey the stick or foot of the rider implicity. Tom Terris goes arid- ing on one of them through the jungle. Night closes down and they lose the path. Interesting close shots show large jungle reptiles hanging from the trees or crawling about underfoot. The elephant becomes frightened and stampedes through the undergrowth, while the two on his neck cling for their lives. They regain thi; path and all is well. Interesting, but not the best that Tom Terris has done. Running time, 10 minutes. KID THE KIDDER A CAMPUS COMEDY Pathe — Talking There is a slightly new and rather humorous twist to this number of the series of college boy antics, featuring Vera Marsh, Ray Cooke as the stupid freshman, Monroe Owsley and Emerson Tracy. The boys attempt to take down the swelled head of the new football star by inviting him to the supposed home of a "widow" who doesn't exist. This is appar- ently an old hazing trick. He is supposed to bring sandwiches and cold drinks to the "date." An equally fictitious husband turns up at the house and pursues the unwitting fresh- man through the night, firing a blank cartridge pistol in the air. Discovering the stunt, said freshman stages a fake suicide act in his room with the help of the police and an ambulance, and the boy and girl have the last laugh. This comedy moves rapidly, the situations are amus- ing, particularly to the youthful, and the cast better than the average. Running time. 21 minutes. AUDIO REVIEW— NO. 39 Pathe— Sound Women will appreciate the number of this review which goes into detail on the best man- ner of applying facial makeup, from powder to eyebrow pencil. Grace Lawrence describes the method as she works on a subject. "Big Lens Hunt" is interesting as animals subjects always are, with excellent shots of wild game life in the Canadian woods. The review concludes with a picture of a gingerbread castle designed by Joseph Urban, noted decorator. This is an exceptional piece of pastry construction, locat- ed in New Jersey. It makes an interesting audio subject and will be especially a treat for the youngsters, several of whom are seen wan- dering about the place. An unusual review in that there is a subject for men, a second for women and a third for children. Running time. 10 minutes. November 1, 1930 EXHIBITORS HERALD -WORLD 43 w HOLLYWOOD $5,000 If He Finishes Shooting by Christmas (Special to the Hci aid-World) HOLLYWOOD, Oct. 30.— What, ho! A conspiracy! The conspirators are Monroe Owsley, Jr., juvenile actor, and Carl Laemmle, Jr., general manager of Universal studios. If they are successful, the victim will be Monroe Owsley, Sr., who has offered his son $5,000 if he will com- plete his shooting schedule in time to be home for the Christmas holidays. Owsley, Sr., is a New York importer. Both Laemmle and young Owsley are working overtime to get the money, half of which will be given to charity. FN Concentrating On Foreign Films; Nine Are Finished "Moby Dick" in German Being Completed; Five Others Contemplated (Special to the Herald-World) HOLLYWOOD, Oct. 30.— First National, during the quiet days before January 1, is concentrating on foreign versions entirely, a survey at the studio reveals. The German version of "Moby Dick," titled "Daemon Des Meeres," and directed by Michael Curtiz, is being completed, bringing the total of foreign versions to nine. German versions contemplated are "Kismet," "Sacred Flame"; French versions, "The Aviator," "Show Girl in Hollywood"; Spanish version, "The Lady Who Dared." Six French players are now on the First National payroll, and two more, Helene Darley and Leon La- rive, are on their way. There are five German play- ers and four more are being signed. In addition to Curtiz, William Seiter, John Daum- ery, William Dieterle and William McGann are work- ing as directors of the contemplated foreien versions. Considerable attention is being attracted by Gustav Froelich, said to be the most popular young actor in Germany today, who is scheduled to arrive at Bur- bank November 15 to play the juvenile role in the German version of "Kismet." Vladimir Sokoloff, well known Rheinhardt and Ufa Dlayer, will have the part played by Otis Skinner in "Kismet." No Snow on Location So Skis Are for Sale (Special to the Herald-World) HOLLYWOOD, Oct. 30.— If any Eastern exhibitor has a craving for an assortment of fur clothing, skis and a toboggan sled, they can be purchased cheaply from William Bake- well and Gavin Gordon. Bakewell, a Southern Californian, and Gordon, who is from Missis- sippi, went to Sonora, California, a short time aeo, on location with M G M's "The Great Meadow" and took this equipment along. They remained two days, during which tem- peratures called for light underwear. Before they started neither had ever had anv close contact with snow. Thev returned still with- out having had their wish — and the equipment is up for sale or trade. MGM Puts 41 Films in Work; Eighteen Are Foreign Versions Ten Now Occupy Stage Space, Ten More Starting in Ten Days — Paramount and Eisenstein Terminate Contract — Identity of Author of ''Confessions of a Co-Ed" Kept Secret By DOUGLAS HODGES HOLLYWOOD, Oct. 30. — An unprecedented record was established today when Metro-Goldwyn-Mayer announced that its schedule boasts of 41 pictures under the process of preparation, shooting and completion. Of 23 domestic versions underway, seven ish; "Anna Christie," Swedish; "The Girl are actually before cameras. Eighteen are Said No," Spanish; "The Big House," foreign versions in some stage of production. Spanish ; Ernest Vilches in "Wu Ling Fan." The pictures occupying stage space are * * * as follows: "Bachelor Fathers" — Marion Davies. "The Southerner" — Lawrence Tib- bett. "The Great Lover" — Adolphe Men- jou. "The Big Pound"— Myers-White Dogs. "Within the Law" — Joan Crawford. "The Great Meadow" — John Mack Brown. "Trader Horn" — Carey, Booth and Renaldo. "Inspiration" — Greta Garbo. "Reducing" — Marie Dressier. "Toto"— Maria Alba. Ten others will go into camera work within the next ten days, it is reported. Leonard Directs Miss Davies Robert Z. Leonard is directing Marion Davies, recently returned from Europe, in her newest starring picture, "Bachelor Fathers." In the cast are Ralph Forbes, C. Aubrey Smith, who is coming from London to play the role, David Torrence and others. "Strangers May Kiss" will mark the re- turn to the screen of Norma Shearer after an absence of several months. Ursula Par- rott, author of "The Divorcee," wrote it. Within the next few weeks production will get under way on "Mata Hari," in which Greta Garbo will be featured. This is being planned as one of the company's most ambitious productions. Cecil B. DeMille is preparing to begin work on hisl talking picture version of Edwin Milton Royle's American play of racial intermarriage, "The Squawman." Completion of the screen adaptation by Josephine Lovett, and dialog by Gladys Unger and Elsie Janis will be followed by an immediate selection of a cast. Foreign Pictures Foreign pictures scheduled to go into production shortly include French and Spanish versions of "Seeing Hollywood"; a French adaptation of "Call of the Flesh," with Ramon Novarro, star of the English version, as featured player and director; and "Let Us Be Gay" in French with Andre Luguet as both star and director. Among the foreign versions now being edited are "Olympia" in French and Ger- man; "The Trial of Mary Dugan," Span- Eisenstein Contract Ends Paramount revealed this week that Serg Eisenstein, director recently imported, is leaving the lot by mutual consent to ter- minate the preliminary contract under which he was employed. Eisenstein arrived here during the sum- mer when it was hoped by Paramount that he would direct "An American Tragedy." He is known in Europe to be suited to that kind of subject and would have been pos- sibly better on such an assignment than any director Paramount could have chosen. It was not at that time, however, fully determined that the story would be filmed. It is away from the beaten path in theme and has been regarded as a "screen risk." * * * Author a Secret Paramount also makes an announcement about its picture, "Confessions of a Co-Ed. " It is authored by a girl just out of college who will not permit her name to be used because of the subject matter in the diary. It will boast Phillips Holmes of "The Devil's Holiday" and Martin Burtin of "Death Takes a Holiday." * * * What They Told Me Leo McCarey: "In order to direct success- ful comedy feature, a man must permit his cast to clown through their between scene periods." Carl Laemmle, Jr.: "We have just signed Celia Montalvan, a Mexican actress, to do the femme role in 'Boudoir Diplomat' for Spanish booking." Herbert Brenon: "RKO has erected ten sets, three large exteriors and seven lavish in- teriors for my picture 'Beau Ideal.' " Howard Estabrook: "'Hell's Angels' will be acknowledged one of the big pieces of propaganda that is making the American pub- lic air-minded and fearless of plane transpor- tation." E. H. Allen: "Arvid Gilstrom is working for us now. He will direct a Mermaid-Edu- cational comedy. Phil Ryan is also on the Metropolitan lot directing a picture, but it's not on our release.". Eddie Cantor: "A friend of mine who owns an Austin went home, found his wife knitting on a tiny white garment and exclaimed, "Why didn't you tell me sooner?" but the darling renlied, "Don't be funny — I'm making a win- ter cover for the new Austin." 44 EXHIBITORS HERALD -WORLD November 1, 1930 ~ Jhe Sound ^>ox'- [EDITOR'S NOTE: Tsk, tsk, we don't know what to do with Krasna. We introduced him to a dozen very nice people, all big executives in the motion picture business, just so that they could explain the wide film situation to him. They talked to him about an hour, and he seemed to be listening and catching on, when all of a sudden he began to jump up and down and scream and holler that he wanted a typewriter so that he could write down the whole thing once and for all. We've read his piece over but we can't see where the executives have done him any good.] HOLLYWOOD. Ha, Ha. Has anybody got a millimetre? Not an inch, but a millimetre. Has anybody got sixty-five millimetres? I want to make a picture on wide film. If you haven't got sixty-five millimetres maybe you got seventy, or seventy-two, or even fifty? I can make wide film with any of them. I'm gonna take all these millimetres and give 'em to my exhibitor friends. On Mondays they can show the sixty-five millimetre film. On Wednesdays they can show the seventy millimetre film. They can't show nothing on Tues- day because they gotta build a new theatre to show Wednesday's film. Ha, ha, have a millimetre on me. What the exhibitor needs is a good five cent wide film. What the exhibitor needs is five cents. There ain't enough machinery in the theatre booth. What we want is a couple more Whazzacolor, Bitascoop, Magnifico, Wottalife and Chevrolets. So there won't be any room for mortgages. This is smart. An Ohio exhibitor says he has been- losing half a penny on every seat in his house for a month. It's his own fault. Take out the seats. Let them eat millimetres. A millimetre a day'll keep the doctor away. What do we care? There ain't enough doctors to count. What this country needs is a miniature wide film. About twenty-six-and- a-half millimetres. Stop saying millimetres. Millimetres for you, White Rock for me. Seventy-five millimetre film. Pish tish. Pikers. Let's see a million milli- metre film. Make it run all around the theatre. "Every picture a long run picture." Then (fill the theatre with barber chairs so everybody can turn around and follow the picture. Or merry-go-rounds, and try to catch the brass ring. You try to catch the brass ring. My head rings right now. What I want is a wide film that fits on the regular screen. It's easy. Give the audience eye-glasses that are out of focus. Paint pictures on the eye-glasses and make the customers run around in circles. It's good advice. Honest. All bull and a millimetre wide. Give me mil limetres or give me death. How do you do, death. NORMAN KRASNA. Newspaper Answers Charge That Films Are Chief Cause of Crime Says Lawlessness Resulting From Motion Pictures Is Negligible (Special from L. W.) BELLINGHAM, WASH., Oct. 30. — Answering a charge of the W. C. T. U. of this state that "motion pictures are the underlying cause of crime, the Bellingham Herald has published an editorial upholding the opposite side of the question. The newspaper takes the stand that the amount of lawlessness directly traceable to the motion picture is "negligible as compared with other factors that contribute to the crime wave." "For several years," says the editorial, "it has been popular in some quarters to blame the moving pictures for a large share of the crime wave, and we note that the presi- dent of the W. C. T. U. in this state takes the view that the unregulated movies, and not the post-effects of the Great War nor the automobile, are the 'one great universal' cause of crime. . . . "So far as the movies are concerned, they are by no means perfect, and doubtless they could be subjected to further regulation with profit, though it may be remembered that under the direction of Will Hays they have set up a code of their own, aimed to improve the type of pictures and to elimi- nate features of an objectionable nature. . . . Canada has many theatres and com- paratively little crime. . . . "With all its faults, the moving picture is a great medium of education and enter- tainment. ... It will be interesting to note whether President Hoover's law enforce- ment commission, soon to report its find- ings on a crime survey, will agree that mov- ing pictures are the 'one great universal' cause of crime." Powder Man Dies After Pathe Location Mishap (Special to the Herald-World) FLAGSTAFF, ARIZ., Oct. 30.— Cor- nelius Gieland, one of 15 persons injured here ten days ago in a premature explosion during the filming of Pathe's "Painted Desert," died this week. He was one of the powder men and helped prepare the dynamite charge. 12 Spanish Features On Producing Program Of Iberia Productions Ben Lichtig Announces List of Dialog Films for Release In Current Year (Special to the Herald-World) NEW YORK, Oct. 30.— Iberia Produc- tions, through its general sales manager, Ben Lichtig, has announced a production schedule comprising a series of 12 Spanish feature pictures for release during the cur- rent year. Lichtig, just returned from a visit to the Spanish speaking countries, said, "Instal- lation of sound reproducing equipment in theatres of South America, and the other Spanish speaking countries, is going for- ward at a record breaking pace. On every hand I found an extreme enthusiasm for sound pictures, the only complaint being that there are not enough pictures being made in the languages of these people." The Larry Darmour studios in Holly- wood is to be the scene of action. "La Cautivadora," written by Arturo S. Mom, is already in work at the plant. Nelly Fer- nandez, Alfonso de Larios, Julian Rivera, Jacinto Jaramillo and Amber Norman, all wellknown Latin actors, are included in the cast. Paris is the locale of the film. A number of stories are being consid- ered, and it is expected that announcement of titles and casts for the balance of the series will be made shortly. Catholic Guild Opens Season; Ryan Speaks (Special to the Herald-World) HOLLYWOOD, Oct. 30— The Catholic Motion Picture Guild officially opened its fiscal year last Monday evening at the Co- lumbus Club here, with principal addresses being made by James Ryan, president, Johnny Hines, vice president, James Glea- son and Father Mullins, guild chaplain. Popular stage and screen stars assisted in the entertainment which featured the program. "Boom" Crane Draws Crowd to Film Location (Special to the Herald-World) HOLLYWOOD, Oct. 30.— Police had to hold back the curious crowds when the pro- duction unit for "She Got What She Wanted," under the direction of James Cruze, went out to a railroad station to make certain sequences. The chief object of the crowd's curiosity was the "boom" or crane which suspends the microphone out of range of the camera. Loretta Young in First RKORole in "Beau Ideal" (Special to the Herald-World) HOLLYWOOD, Oct. 30.— Loretta Young this week is taking her first role on the R K O lot. She is playing the romantic feminine lead in "Beau Ideal." Irene Rich has been recalled from rehearsals at the Mason theatre, leased by R K O, for the role of the mother in the same picture. MGM Dogs to Do Song Takeoff of Marx Four (Special to the Herald-World) HOLLYWOOD, Oct. 30.— The talking dogs of M G M are going in for music, it was revealed here this week. Their latest assignment is "The Barks Brothers," and they will do a takeoff on those noted hu- mans, the four Marx brothers. They are dressed as humans and voices are dubbed into their pictures. November 1, 1930 EXHIBITORS HERALD-WORLD 45 STAR GAZER HOLLYWOOD DARING Lithe and sinuous as a tigress, and just as graceful as one, Joan Crawford waits for the call of her director, Sam Wood, for an emo- tional part in "Within the Law," her latest starring vehicle. Her hair is a flaming, exotic red. Her hair, her makeup and the clinging gown all produce a daring effect. The call comes. She rises languidly and, just as languidly, walks across one of the huge stages at the MGM studios to go through her part with Robert Douglas, who plays opposite her. The drama is now 18 years old and has been done from San Fran- cisco to New York on the stage and twice pro- duced in the days of the silents. Her "stand in" — the woman who wears clothes identical with hers, who resembles her in height and proportions, who stands in front of the camera so that she may rest — steps aside. The cameras grind silently. The "mike" cocks its ears. She speaks to Douglas. Her voice is resonant, a compelling contralto which resembles that of Greta Garbo. A The scene is shot quickly, smoothly. She steps out of character and returns to her chair to recline again and to study her part. The eyes of the stage hands follow her. They can't help it. She fascinates with every move she makes. She is exactly the same before the camera as she is in every day life. In fact, in real life she is even more fascinating than on the screen. The youngish blond chap who plays oppo- site her is not Robert Douglas at all, but Douglas Montgomery, 23, who spent three years with the stage play "Caprice" in London and in New York. He does not have to act but loves it. His father is a wealthy jeweler in Los Angeles. His name was changed to Douglas from Montgomery to avoid confusion with Robert Montgomery. In taking the stellar role in "Within the Law," Joan Crawford shows her daring. Jane Cowl played it originally on the stage. Mo- tion picture leads were first Alice Joyce and later Norma Talmadge. Miss Crawford has had competition, and the talking version de- mands near perfection if the audiences are not to be disappointed. In the cast are Hale Hamilton, the suave district attorney; John Miljan, Robert Arm- strong, Purnell Pratt, Marie Prevost, Polly Moran, William Bakewell, George Cooper and Robert Emmett O'Connor. A One of the most interesting moments was an interview with O'Connor. He is the peren- nial detective. He chews gum, wears his hat on the back of his head and has flat feet. He looks like a minion of the law. "I know I look like a cop," he told us. "I've been one in motion pictures for so long that everyone accepts me as a 'flat-foot' or 'fly cop.' I've gone to homes for information and I've had doors slammed in my face. Traffic policemen get a flash of my face, think I'm on the force and change the flow of traffic for me. I've had them salute me many times." He confided that he never wore makeup — that he came to work in the clothes he wore on the screen — and that he'd never been on a police force in his life. We arrived on the set just as Miss Craw- ford— in private life the wife of Douglas Fairbanks, Jr. — was in the midst of revealing to Robert Douglas that she had not married him because she loved him but because she wanted to get revenge on his father for send- ing her to prison for three years. The short bit which we saw had the con- viction of realism and, if the rest of the pic- ture is as well acted, it will go a long way to further establishing Miss Crawford's popu- larity. —CHURCHILL. Elaborate Construction at Eastern Studio of Warners Modern Buildings to Supplant Old Glass Covered Buildings of Vitagraph Days — Varieties Production at Full Speed — Paramount Starting Nancy Carroll Film Soon (Special to the Herald-World) NEW YORK, Oct. 30. — An elaborate expansion program of studio con- struction is shortly to get underway at the Eastern studio of Warner Brothers. At present the three stages at the plant are overburdened with the production of four to five Vitaphone Varieties each week. Industrial Films, Inc., is espe- cially in need of additional studio space for turning out industrial films for the company. The proposed plan calls for the demolition of the old glass cov- ered buildings used as stages in the Vitagraph days, which will be replaced by modern buildings, equipped with soundproof stages. New vaults, for the stor- age of films are to be constructed, and an expansion of the laboratory to double its present capacity is planned. While the Eastern studio of Paramount in Astoria is experiencing more or less of a lull this week, preparing for the opening gun in the production of "Stolen Heaven," starring Nancy Carroll, the Warner Brooklyn studio, where Vitaphone Varieties are made, is going full blast. "Stolen Heaven" Starting Activity on "Stolen Heaven" is due to begin next Monday, under the direction of George Abbott, who with Dana Burnett collaborating, wrote the story. No male lead as yet has been selected for the feature. In the meanwhile, one short subject is being completed, entitled "A New Religion," which has been aptly described as a "Green Pastures" in a miniature golf course setting with the addition of a number of novel ideas. J. P. Murray, Barry Trivers and Ben Oakland are responsible for the script. Claudette Colbert to Begin Two weeks after the Carroll picture goes into work, Claudette Colbert's starring vehicle, tentatively titled "Strictly Business" will take the center of the Astoria lot. Dorothy Arzner is scheduled to direct. No definite date has been set as yet, but within a short time Paul Lucas, who is at the present moment keeping himself occupied around the studio, will begin work on his first starring film, "Lady's Man." Lothar Mendes will direct this feature, for which no cast has been selected up to now. At the Warner plant, short subjects are be- ing completed in quick succession, with the palm for speed going to Roy Mack, director, and Robert L. Ripley for finishing: the seventh of his "Believe It Or Not" series in six hours, which halved the time previously required. For release during Christmas holidays, the studio staff has completed "Xmas Greetings," which is said to get away from all the old sentiment pertaining to_ that period of the year, having been done in true comedy style. Alf Goulding directed from the story by Stanley Rauh of the staff of writers in Brook- Does Anyone Remember This Chap With a Can of Film? (Special to the Herald-World) HOLLYWOOD, Oct. 30.— Kane Richmond, Heaven only knows what his name was before he came here, has made good his boast. He came here after a long and successful venture selling film. He wanted to be an actor, a star. He is. He has completed his latest role in "The Leather Pushers" for Universal — which makes his sixth of the series. And he has started his seventh. Uni- versal is satis£ed with him and plans to build him into a box office name. lyn. In the cast are Hugh Cameron, String Byington and Larry Jason. A second comedy, "The Watch Dog," writ- ten by Casey Robinson, and produced under the watchful eye of Goulding, features Jack Hazzard, Moe Ashton and Meyer Berenson. Hurley Directs Comedy Arthur Hurley directed "The Meal Ticket," which was from the pen of Burnett Hurshey. Included among the players in this one are Pat O'Brien, Mary Doran, who has played in a number of MGM pictures, and Mary Murray. Sam Sax and Murray Roth, who rule the studio precincts, have supervised the making of a new Varieties number featuring Edgar Bergen, the vaudeville ventriloquist, and his dummy "Charles MacArthur." Rov Mack di- rected, with Christina Braber helping Bergen. In the short comedy, "Last But Not Leased," produced last week, a novel mechanical device was used in the form of a revolving apart- ment with interchangeable rooms. "Madame of the Jury," a drama of the courtroom, marks the third of the stories by Betty Ross, short story writer and novelist, to be filmed at the Vitaphone studios. With the exception of J. P. McEvoy, George Kelly and Russell Crouse, Miss Ross has contributed more stories to the Varieties than any other writer not on the scenario staff. Judith An- derson, recently seen in "Strange Interlude" on the New York stage, has the starring role in "Madame of the Jury." (i Rotary Shot" Feature In New Pickford Film (Special to the Herald-World) NEW YORK, Oct. 30.— A "rotary shot" has been successfully made in the latest Mary Pickford production, "Kiki." Mov- ing in three directions, two of them simul- taneously, the "shot" is the invention of William Cameron Menzies, supervising art director for United Artists, who carried out the idea of Sam Taylor, producer-direc- tor, for a new angle in filming spectacular scenes. A large perambulator-elevator, so- called, was built to hold the camera plat- form. German Houses Using Two-Feature System (Special from Department of Commerce) WASHINGTON, Oct. 30.— Competition has brought some exhibitors in Germany back to the old system of two feature talking pictures on one program. This policy was prevalent in the era of silents and caused serious damage to the German film industry, it is said. In spite of protests from renters and one-feature exhibitors, the two-feature system has gained considerable foothold. 46 EXHIBITORS HERALD -WORLD November 1, 1930 Picture to Come Direct by Wire from Studio Without Film 1 Cruze Asks Producer-Director Suggests Possibility of Sending Color and Third Dimension Productions to Theatre Without Film (Special to the Herald-World) HOLLYWOOD, Oct. 30. — Is the day coming when film will be discarded entirely and the motion picture will be put on German silver wire direct to the theatre for production on a bakelite screen, and with natural color and third dimension? JAMES CRUZE, director and independent producer, hazarded a "Jules Verne" today in commenting to this reporter on the motion James Cruze picture of the distant future. "Today we have sound vibrations re- produced over the wire," said Cruze, "and light vibrations will be produced in the same manner. The product will come to the screen with natural color and will be third dimensional. The chances of improve- ment are far-reaching and enormous." Coming closer to the present, Cruze, whose next picture will be Minnie Madern Fiske's "Salvation Nell," de- clared that intelligent direction will achieve a reduction in the cost of sound product to the exhibitor. Deplores Waste of Time "There is a great deal of waste, and the greatest waste is time," said Cruze, who has a reputation as one of the speediest directors. "Each director has a different method of working, so it is impossible to lay down a standardized code of any kind. "I find that intelligent preparation before shooting a picture — two or three weeks of it, depending on the intricacy of the problems faced — will give a director an idea of just what he is to do. After I've finished prepara- tions, I spend nights planning out a schedule of what I'm going to do each day — and I stick to that schedule." Converted to Sound Cruze, at one time outspoken in his criti- cism of talking product, revealed his conver- sion to the ranks of its supporters. "My chief objection was that each person in the silent audiences placed in the mouth of the leading characters the words he or she wanted said. With talking pictures, this was impossible. The players read their lines and nothing was left to the imagination. "This objection has been overcome, as far as I'm concerned. I'm convinced that talking pictures are here to stay. "I've found speech is another tool for the director. He can convey the thoughts of his characters quicker and more thoroughly wit1, their lines. He also can unravel his plot, and sum up his story at the end with more rapid- ity. This is good, for the mechanics of plot laying and summing up are tedious for both the director and the audience. "The intelligent director, with talking pic- tures, has a greater chance of getting away from the obvious." Sees Big Help in Wide Film Cruze revealed himself interested in the adaptation of wide film to the industry as a whole. "The public likes the outdoors on its screen," he said. "There will be much open shooting and a tendency to get away from the limits of the legitimate stage. Wide film will be of in- estimable help in this. "At the same time, there will be interiors and closeups. The ideal combination would be the use of Vith types of film, which may be possible in the near future. This would give the motion picture art a scope which it has never before known. "I'm working to preserve the oldtime silent technique. Silent technique is an art in itself. At the same time, I'm anxious to use dialog to amplify the audience-interest. But there can be too much dialog — and there is too much at the present time." Cantor Plans "Legit" Test Of Story for New Film (Special to the Herald-World) NEW YORK, Oct. 30.— Eddie Cantor is ex- pected to> return to the stage within the next two months in a comedy of his own author- ship. It is the belief of the comedian that the picture possibilities of a play cannot be deter- mined until it is actually seen on the stage, the coming production being a tryout of story and material for Cantor's second talking picture. First presentation will be in Los Angeles, possibly followed by San Francisco and other Coast towns. Moreno Makes Personal Appearance with Film (Special to the Herald-World) SAN ANTONIO, Oct. 30. — Antonio Moreno, cinema star, made a personal ap- pearance here recently at a mid-night show at the R K O Greater Majestic theatre in conjunction with his latest starring Span- ish talkie vehicle which is entitled "The Bad Man." The actor was brought to the Alamo City by the management of the Majestic theatre and the editor and pub- lisher of the local Mexican daily news- paper, La Prensa, to raise funds for a charity organization. "Mike" Cheats Windstorm HOLLYWOOD. — A newly perfected "concentrator microphone" has been used by R K O technicians in shooting dialog on the Sonora desert in the face of wind storms of more than mile-a-minute velocity. The picture was "Beau Ideal." Four UA Films on Broadway at One Time (Special to the Herald-World) NEW YORK, Oct. 30.— United Artists, which releases only about 17 "special" films each year, has more pictures on Broadway just now than at any neriod in its history. "Hell's Angels" is in its eleventh week at the Criterion and Gaiety. "Abraham Lincoln" in its tenth week *t +he Central, and "Whoopee" and "What a Widow" in the fourth week respectively at the Rivoli and Rialto. Three more pictures are completed and due in New York in the near future. They are Norma Talmadge's "Du Barry: Woman of Passion," Evelyn Laye's "The Queen of Scan- dal," and the Ronald West-Chester Morris feature "The Bat Whispers." Thousand Extras Used By R K O in Single Week (Special to the Herald-World) HOLLYWOOD, Oct. 30.— With four major companies working on the largest scenes, R K O established a record for all time in number of per- sons employed as extras and as fea- tured players last week. On one day there were more than a thousand ex- tras inside the studio walls, in addi- tion to bit, featured players and stars. Sets included the banquet in "Cimar- ron," the court martial in "Beau Ideal," the garden scene in "Hook, Line and Sinker," and the wharf scene in "The Queen's Husband." Drop Stage Shows at Paramount Houses in Portland and Seattle (Special to the Herald-World) PORTLAND, Oct. 30.— Stage shows at the Paramount theatre are to be discon- tinued both in Portland and Seattle on October 31st, following the engagement of Horace Heidt and his Californians. It is also announced that for the present stage bands will be continued, supplement- ing the talkie program. The stage shows will be continued in San Francisco and Los Angeles, but it was stated that the increase in business at the Paramount here and in Seattle has not been sufficient to justify the big expense of bringing these shows to the Pacific Northwest. A rumor that Fanchon & Marco units would soon be a thing of the past at the Fox Broadway was set at rest by Floyd Maxwell, division manager of Fox West Coast theatres for Oregon. It was admitted that some basis had existed for the rumor, due to discussions with unions serving the theatre, but everything has now been set- tled satisfactorily and that the stage shows would be continued, with a program call- ing for even bigger and better shows. Conference Resolves to Ask for Moral Pictures (Special to the Herald-World) ST. LOUIS, Oct. 30.— The St. Louis confer- ence of the Methodist-Episcopal church, at its closing session held at University Church, University City, Mo., adopted a resolution call- ing upon motion picture producers to make pictures of moral value. The use of underworld themes in motion pictures was condemned along with pic- tures bringing into prominence the use of liquor, tobacco and subjects which might have a bad influence on the youth of the country. "This industry," the resolution continued, "can be one of the most helpful sources of entertainment to the pepole, and it can also be the source of great harm. We call on the movie industry to come out into the light and take its place of leadership with the great moral agencies of the age." "Hell's Angels" General Release Will Be Nov. 15 (Special to the Herald-World) NEW YORK, Oct. 30. — "Hell's Angels," the Howard Hughes picture of the air, will be ready for exhibitors throughout the country beginning November 15, according to an announcement by Al Lichtman, vice president and general manager of distribu- tion for United Artists in the United States and Canada. November 1. 1930 EXHIBITORS HERALD -WORLD 47 Herald- World's Production Directory STORY DIRECTOR CHTF.F PLAYERS BRAND NAME R K O Studios "Cimarron" Wesley Ruggles Richard Dix "Beau Ideal" Herbert Brenon Ralph Forbes "Hook, Line and Edward Cline Bert Wheeler Sinker" Robert Woolaey 'The Queen's Lowell Sherman Mary Astor Husband" Lowell Sherman Hugh Trevor Nance O'Neil Fox Studios "Shepper Newfounder" "Spy" Leo McCarey •The Man Who Came Back" "Once a Sinner" "The Seas Beneath" Berthold Viertel Raoul Walsh Guthrie McClintic John Ford Edmund Lowe Leila Hyams Kay Johnson Neil Hamilton Charles Farrell Janet Gaynor Dorothy Mackaill Joel McCrea C. Henry Gordon George O'Brien Marion Lessing Universal Studios "Dracula" Tod Browning Bela Lugosi Helen Chandler "Resurrection" Edwin Carewe John Boles Lupe Velez "Ourang" Harry Carson Dorothy Jan is (Location) "The Modern Wife" Hobart Henley Conrad Nagel Genevieve Tobin Zasu Pitts Summerville Comedy No. 5 Harry Edwards Slim Summerville Eddie Gribbon Lucille Hutton "Leather Push- ers" No. 8 Al Kelly Kane Richmond Sam Hardy Nora Lane Sally Blane Metro-Goldwyn-Mayer Studios "Trader Horn1 'Within the Law" Sam Wood W. S. Van Dyke Harry Carey Edwina Booth "The Great Meadow" "The Southerner" Harry Pollard "Inspiration" "Reducing" "Toto" Duncan Renaldo Joan Crawford Robert Montgomery Robert Armstrong Charles Brabin Eleanor Boardman Johnny Mack Brown Gavin Gordon Lawrence Tibbett Esther Ralston H. B. Warner L. J. Bartel Hedda Hopper Clarence Brown Greta Garbo Robert Montgomery Charles Riesner Marie Dressier Polly Moran Chester Franklin Ernesto Vilches (Spanish Conchito version) Montenegro Maria Alva Paramount Studios .STARTING DATE "The Right to Love" "Fighting Caravans" "No Limit" Untitled "Dishonored" Untitled Richard Wallace Ruth Chatterton Brower-Knopf All-Star Frank Tuttle Edward Suther- land Joseph von Sternberg Edward Sloman Clara Bow Jack Oakie Gary Cooper Marlene Dietrich All-star September 18 September 16 September 20 October IS September 13 October 2 October 13 October 9 October 16 September 29 September 22 September 20 October 13 October 20 October 20 October 3 October 3 October 9 September 20 September 21 October 18 October 20 October 19 October 20 STORY DIRECTOR CHIEF PLAYERS BRAND NAME STARTING nATE Pathe Studios 'The Painted Desert" Howard Higgin Bill Boyd Helen Twelvetrees William Farnum J. Farrell McDonald September 5 Metropolitan Studios "Aloha" Al Rogell Al Rogell Raquel Torres Ben Lyon Talking Scenics Robt. C. Bruce Tuxedo (4th) Leslie Pearce Bert Roach Untitled William Watson Charlotte Greenwood Untitled ■ Frank Griffith Chester Conklin Phil Ryan September 24 Robt. C. Bruce September 22 Christie October 20 Christie October 21 October 20 Columbia Studios "Dirigible" Frank Capra "Criminal Code" Howard Hawks Jack Holt Ralph Graves Fay Wray Hobart Bosworth Walter Huston Mary Doran Phillips Holmes August 13 September 23 Hal Roach Studios "Thundering Tenors" James Home Dorothy Granger Charlie Chase October 1 5 Tec Art Studios "Voice of Louis Lewyn All Star Topical September 21 Hollywood" "Mickey Mouse" Disney Bros. Disney Bros. September 22 Vagabond Ad- Elmer Clifton Tom Terris (Shorte) September 22 venture Series "Phantom of the Ross Lederman All-etar Nat Levine October 20 West" Mascot Pictures Tiffany Studios "Ten Nights in Sig Neufeld a Bar Room" Untitled Frank Strayer The Chimp Family Paul Hurst Nita Martan Chimp Family Comedy October 23 October 25 United Artists Untitled 'Kiki" George Fitzmaurice Sam Taylor Ronald Colman Goldwyn Loretta Young Myrna Loy Fred Kerr David Torrence Paul Cavenaugh Mary Pickford Reginald Denny September 18 Octobei- 20 Mack Sennett Studio "Taxi. Taxi Girl" Mack Sennett Marjorie Beebe Harry Gribbon Frankie Eastman October 13 Educational Studios Untitled Arvid Gilstrom Bobby Agnew Mermaid Comedy October 23 Alberta Vaughn George MacFar- lane Tyler Brook Margaret Clarke 48 EXHIBITORS HERALD-WORLD November 1, 1930 J. C. Jenkins — His Colyum LINCOLN, NEBR. DEAR HERALD-WORLD: Isn't it astonishing the amount of ignorance there is in this country? A few days ago we heard a man in a little town in the western part of the state make the statement that the administration at Lincoln had stolen 200 million dollars from the people. We asked him if he hadn't underestimated the amount, and he said it was that much if not more. The facts are that since the organization of the state there has been but one instance of malfeasance in office and that officer was promptly- sent to the penitentiary. That is true insofar as the state officers are concerned. It is also true that no state in the Union has been so free from graft as has Nebraska, and yet that man honestly be- lieves that the state officers have actually robbed the people out of 200 million dollars. This condition can be accounted for, no doubt, by the fact that Nebraska has the smallest percentage of illiteracy of any state in the Uion, with the possible exception of one, and we are not even making the exception. Through education lies the road to prosperity and happiness. Through ignorance lies the road to ruin, and often to the peniten- tiary. Too many in every community take the wrong road, hence every state has to have penitentiaries. Some states don't have enough of 'em. Nebraska has one and it's jammed full. How many does your state have? * * * According to a dispatch from Lake Tahoe, Clara Bow and Will Rogers must have been trying to guess which shell the ball was under. Up in that high altitude, guessing is a rather precarious occu- pation. The dispatch says Clara stopped payment on a $14,000 check, and Will says he never guesses at over $75 per guess. Some people might surmise that they had been gambling, but that would be entirely wrong, for people who walk in the upper strata of life don't gamble. It's only those of the common herd who engage in that pastime. There can be no harm in guessing. People guess on how large the moon is, how many beans there are in a quart, how soon the bootlegger will get there, and how many dog pups there will be in the litter, so where could there be anything wrong in guessing which shell the ball was under? Clara ought to pay that check and charge it to hotel expenses. * * * Last night we paid 60 cents to see Nancy Carroll in "FOLLOW THRU." We didn't follow "thru," because we quit before the show was half over. This is another evidence of the lack of understanding of what people want in entertainment. It's a hodge-podge performance with no stoiy. *- * * Lincoln has 80,000 people and nine theatres. Five of 'em are closed. That makes an average of 20,000 people per theatre. Publix owns all of the theatres but one. If they can't operate a theatre here with less than 20,000 people to the theatre, how can they expect theatres to operate in towns of twelve and fifteen hundred? Is this the condition the public can expect if all the independents are ever driven out of the business? Who can answer it? No harm in guessing. Come on in, the water is fine. A few days ago one of the banks here in Lincoln was held up and robhed of approximately one million dollars in cash and securities, and the robbers are still at large enjoying this glorious Nebraska autumn. Soon after we arrived in town yesterday the hotel clerk handed us a letter which read as follows: "Editor Jenkins: Say, old scout, our new chief of police is look- ing for you. Where are the other four hard boiled thugs who helped you rob and bust our bank? Report to me first and maybe I can get you out of it. Yours, etc., A Hard Boiled Prof." Now, we will submit to you if that isn't a pretty lowlown, scurvy way for a professor of geology in the state university to address an old friend. If Prof. Frank Schram knew of all the stuff we have on him he would be less inclined to refer to us as "one of the hard boiled thugs." However, we acknowledge our indebtedness to the Prof, for offer- ing his good offices in helping to keep us out of the clutches of the law, but we beat him to it, for as soon as we got that letter we went up to the capitol building and called on the state sheriff and offered to give ourself up. Bill Condit, the sheriff, looked us over and then said, "Ah, go on with you, you little measly runt. You wouldn't steal anything bigger than the Burlington depot." It just seems like our friends have all gone back on us. * * * Last night we invited Prof. Schram to go over with us to the Strand theatre to call on Bob Livingston. When we got over there we had to crowd our way up to the lobby, where we met Bob. He asked us what our business was and we told him we were the sani- tary commission and that a complaint had been filed against his theatre and we had come over to look his place over. Bob said, "Well, before you can look my place over you two guys will have to go and take a bath." Bob can talk faster and say less than a Demo- cratic candidate, and he is the chap, you will recall, that told us a year ago that if the other theatres were getting his overflow they ought to be doing a good business. Bob is the only independent exhibitor in the town. After we had visited a while, Bob said to us, "Boys, do you know I'm so chicken-hearted that I've got to get out of this business. I just can't stand it to see these hundreds of men, women and children standing out here on this hard pavement, first on one foot and then on the other, waiting for that gang in there to come out and let 'em in. My show is so good that that bunch in there won't vacate their seats until after the second show." We said to Bob, "Yes, that's probably true, judging from the billing out here. We always did like that picture." And Bob said, "Whadja mean, always did?" And we replied, "Well, we remember playing that picture in the spring of 1911, and we liked it very much." Then Bob blew up and said something that sounded like, "Ohyougotohel — " Then he continued, "I play all my pictures pre-release, play 'em before they are shown in Hollywood." And we replied-, "Yes, that's probably true also. Out there as soon as they grind 'em out and see what they are they shoot 'em right out of town on the first train." Bob is a great showman. He said that when they were taking pictures of that mob that gathered at the bank after the robbery he went up there and told them that the pictures of the robbers would be shown on the screen of the Strand theatre in 15 minutes and that there were 30 or 40 crippled in the stampede for this theatre. Bob wouldn't agree to pay us anything but said he would let us see his show for nothing. Bob and Prof. Schram are great favorites with the Lincoln ladies. They always wear carnations in their button-holes and creases in their pants and are very fond of shrimp salad and oxtail soup. When you come to Lincoln be sure to meet 'em. J. C. JENKINS, The HERALD-WORLD man. P. S. -The HERALD-WORLD COVERS THE FIELD like an April shower. November 1, 1930 EXHIBITORS HERALD -WORLD 49 w SOUND REPRODUCTION F. H. RICHARDSON on PROJECTION SOUND IN CALIFORNIA'S THEATRES [Until further notice, all communications to this department should be addressed to F. H. Richardson, 43 — 28 Thirty-ninth Place, Long Island City, N. Y.] SAN FRANCISCO. FROM Sacramento to San Francisco the run was through farm country, a distance of 102 miles — about. We had reservations at the Hotel Whitcomb. Local 162 has always been progressive. Even in the old days it was in the lead, always uptodate and sometimes a few jumps ahead. Its secretary, W. G. Woods, has held that office for years. He is not only a corking good secretary and able projectionist, but also is a mighty fine man. And now I desire, if I may be permitted to do so, to compliment the board of educa- tion of San Francisco. The San Francisco edu- cational department has a visual educational board, in charge of a lady who impressed me as knowing her job very thoroughly. I had a long and very pleasant confer- ence with Miss Martin (if I have the name wrong, may I be forgiven?), who has prom- ised to give me an article setting forth her views with regard to the use of films in edu- cational work. The thing for which I want to compliment the board of education and Miss Martin is the fact that a professional motion picture projectionist has been employed to take charge of the board's motion picture projection work. It is a very wise thing to do. Not only does it make for additional safety, but also it will very greatly increase the life of equip- ment, prevent injury to the eyesight of the children and in every way make the work more efficient. Secretary Woods is the man employed for this work and in her selection Miss Woods made a wise choice. While in San Francisco I visited the R K O Golden Gate theatre, which has a very fine projection room some 20 feet wide by about 14 feet from front to back. Its floor is cov- ered with dark red magnesite. There are three Simplex projectors, equipped with Ash- craft lamps, which are very largely used on the West Coast. RCA sound is of course used, this being an R K O theatre. The sound panel is at the right side of the room — right side as we face the screen — and is about three feet from the wall, so that access may be had from all points. There' are individual steel lockers for the men's per- sonal equipment, good film magazines, plentv of metal drawers, and so on, and enclosed rewinder and a hand rewinder for inspec- tion. Incidentally, there is a large Western Union clock on the left wall of the room. There is a toilet room with hot and cold water. There is a separate generator room. In this projection room were several very clever stunts, a detailed description of which has been promised. Adjoining the projection room is a small work room, on the work bench of which is a small motor, the shaft of which extends out two or three inches. Through the end of this shaft has been sawed a slot two inches deep and just wide enough to admit a piece of emery paper. In a box on the bench were perhaps 25 pieces of number 0 emery paper, one and three-fourths inches by two inches in size. Now, when they decide to clean the carbon contacts of the lamp they stick one of these pieces of paper in the slot and start the motor. The paper of course wraps around the shaft, and when the contact is held in suitable position it will be cleaned in an instant. In this room, attached to the wall, is a wooden frame made of seven-eighths inch lumber about two-and-one-half inches wide. This frame is 22 inches wide by 35 inches high. In the wall within this frame, head- less nails are driven at spaces of about three inches up and down. On the frame is hinged a galvanized iron door having a suitable latch. All trailers used in this theatre are wound into compact rolls and with a suitable tag are placed on one of the nails. Thus all the trailers are not only well protected but also instantly available. In this plant is what seems to be an ex- cellent changeover, developed by Projection- ist Reinhardt, who has promised us a complete description with drawings. In the afternoon of our first day in San Francisco, Secretary Woods and his charm- ing daughter took us for a gas buggy ride all around the city, and it was very thor- oughly enjoyed. It included a trip to the wharf where all the fishermen park their boats. We parked some of the results of their labors while there. Next day, Frank L. Seavier, president of the American Projection Society, Chapter 16, San Francisco, and his exceedingly likable wife appeared on the scene and taking us into their very classy car showed us about everything there was to be shown. For several hours life was just one interesting thing after another. For one thin? we went up on Twin Peaks, whence the entire city of San Francisco mav be seen, stretched out like a gigantic map. Then we visited the Aquarium in Golden Gate Park. In the evening of the second day, in com- pany with my son Lee and his wife, who live in Alameda, Oakland suburb, we were taken by President Sevier, Secretary Woods and their ladies out to an especially fine hotel, where we enjoyed what I think was one of the best dinners San Francisco was able to provide, plus dancing an' everythin'. The meeting was complete, in so far as San Francisco projectionists are concerned, al- though it was one of the few at which no managers were present, though all were in- vited. On this trip I have had dozens of theatre managers, some of whom came con- siderable distance to attend the meeting, come up after the lecture, shake hands with me and express thanks for benefits derived. Both Friend Daughter and I desire to ex- press our thanks and appreciation for the many courtesies extended to us both bv Local 162 and Chapter 16 of the American Pro- jection Society, through their officers. OAKLAND. BEFORE starting on to Oakland let me say that so extensive were the doings dur- ing and immediately following our visit in San Francisco that it was impossible to do any writing until we were far beyond these cities. It is very hard to keep straight the notes on the various places visited, unless the notes are used at once. If any facts that should have been included are missing, or if I have become mixed on any of my "dates," forgive the error. The afternoon of the day on which I talked to the men in Oakland Friend Daughter and I spent with my son Lee and his family. I had not seen my son in seven years. During the afternoon I visited the Fox Oakland the- atre, managed by Frank E. Newman. It is a 3,800-seat house. In the projection room I met L. C. Litton and A. V. Nagle — also Erpi service engineer D. L. O'Brien. The rest of the projection crew is composed of R. O. O'Brien and C. Borian. E. H. Bishop is president of Oakland Pro- jection Local 169, L. C. Litton is president of Chapter 12 of the American Projection Society. I am assured by Brother Litton that whereas Chapter 12 A. P. S. has been a bit lagging, it is going to jump into the harness and pull good and strong in the future days. The meeting in Oakland was successful. All the members were out, plus some of the managers. It was evident by the faces of the men there that they were very much in- terested. Oakland is reaching rapidly to the half million mark in population. I am told that it has taken rapid strides in advancement, that it has very good theatres and that the projection work is excellent. I most sincerely trust that that report is 100 per cent correct. The projectionists of the city of Oakland, and all other cities, must remember that very much of the value received by the people in return for the money paid to the box office is dependent on the skill, care and intelligent work of the projectionist. The projectionists must also remember that since they ask the I. A. to represent them, and to obtain for them the maximum possible in wages and working conditions, it is only right and decent that they in return do honor to the I. A. by giving the very best possible service. A SAN JOSE, CAL. FROM Oakland and San Francisco we went out to San Jose (pronounced San Hozay), the notes concerning which are somewhere here in this mess of papers but are evidently hiding. San Jose local is a small one. As I recollect it there are about ten members, though some- thing like thirty men are working in the city, the difference being made up of out-of-town members working under permit. It is my second visit to this charming and fast grow- ing city. We were very cordially received by the officers of the local, who did every- thing possible to make our visit a pleasant one. The meeting consisted of all the San Tose 50 EXHIBITORS HERALD -WORLD November 1, 1930 . ■ Si ■ ■ ^ ..- ■ "; ■ : ■■■■", ■; '■..:■'. -: - ■ -.v ■- ■" ** United Artists lias just completed a neiv branch office building in Toronto, Ont., which is said to be the last word in exchanges. The edifice is fireproof, steel being used throughout. The view on the right shoivs the poster room, while the other photograph is of one of the inspec- tion rooms. The structure ivas planned and executed by J. K. Burger, under the direction of H. D. Buckley, both of United Artists. projectionists and some of the managers. .Also, as I remember it, there were projec- tionists present from the following cities : Gilroy, Pechico, Los Venus, Mercette and Bennet. May 1 also remark that the local took con- siderable pains to get publicity for the meet- ing, which is something all locals should do. YOSEMITE PARK. I" EAVING San Jose we headed for that wonder spot, Yosemite Park, arriving in the dusk of evening, to find great, massing rock walls frowning down from a height of thousands of feet. That evening we watched the much adver- tised "Fire Fall," which is accomplished by burning a great pile of wood down to em- bers and shoving the said embers off the top of a perpendicular wall of rock said to be something like 3,000 feet high. All this hap- pens at 9 p. m., when it is quite dark. It therefore is quite spectacular. * FRESNO, CAL. FROM Mariposa Grove we turned south, heading for Fresno. The road was an ordinary mountain dirt one, except that it was worse than most for about fifty miles. Don't blame the country, though. We in- sisted on taking back roads since we got so used to narrow curves while up in British Columbia that we were beginning to get lone- some for them. I believe these curves almost out-curved the Canadian ones, except they were decent enough to stay somewhere near sea level, and not try to get us up near the angels. The next day some more crooked roads and then Fresno. At Fresno we encountered what may have been serious trouble, but troubles don't bother the Fresno men at all. It seems that in writing to that city, some ununderstandable error was made which would put us into Fresno while we still were somewhere up in Alberta. All the Fresno men gathered to listen to the lecture two weeks ago, plus men from fifty miles away. Of course there was no lecture. Naturallv you would think they would be sore at Richardson, but they shook hands, called up their best hotel to store us in for the time of our stay, and got all the men together again. The Fresno local seems to be very excel- lently managed. That is to say it is pro- gressive. This is shown by the fact that when I published the statement that I would make this lecture tour, it immediately wrote asking us to include their city. I say the Fresno local is well managed, and that is borne out by the fact that although it has only thirteen members, it has a nice reserve' fund in its treasury and, considering the size of the local, that is to say the least unusual. The wage scale is from $75.50 to $78.00. Next year it receives an automatic increase to $81.00. Fresno has only four large theatres. The population is about 75,000. No sooner had we seated ourselves than Secretary H. E. Perkins came in and shortly after that W. B. Clark, who is business rep- resentative of Local 599. After a visit we all climbed aboard Mr. Perkins' car and started on a tour of the theatres. First on the list was the Fox Wilson, which is well managed by George F. Sharpe. This particular theatre emulates the famous Rialto of New York City by having an iron-ladder, hole-in-the-floor grand entrance to the pro- jection room — not so good. The equipment consists of two Simplex projectors, equipped with Ashcraft high intensity lamps, using 90 amperes. A seventeen and a half foot pic- ture is projected 100 feet. More current could be used to advantage, though the pic- ture is by no means what we could call poorly illuminated. The projection staff is composed of W. H. Lingle, C. F. Rhode, R. A. Beck, J. C. Beck and R. Whitby. In addition to the above equipment there is a spot and a dissolving stereopticon. Manager G. E. Sharpe, whose headquar- ters are at the Wilson, has general charge of all Fox theatres in Fresno. He has risen literally from the ranks, having at one time been business agent of Local 598. Our next visit was to Warner Brothers' President theatre, then managed by James Quinn who, however, that night relinquished the office to George Sackett. The company has recalled Mr. Quinn to Los Angeles, where presumably he will take charge of one of the large theatres. We had a very pleasant chat with both these gentlemen. Mr. Quinn was among the first projectionists licensed in the States. His projection experience started in Butte. Mont., "way back in the days when something resembling a picture somewhere in the neighborhood of the screen usually sat- isfied the manager perfectly." The projection room of the theatre is reached by promenading over the roof. It is very large, is equipped with two Simplex in- struments, with Ashcraft high intensity lamps using 120 amperes. The picture is eighteen feet wide ; the projection distance 122 feet. The projection angle is fourteen degrees. I did not make note of the other equipment, but viewed as a whole it was excellent. I don't seem to have made note of the names of the projection staff in this theatre. Sorry, gentle- men, but it can't be helped now. Our next visit was to the Fox State thea- tre, of which A. W. Beink is house manager. Everything here was excellent. An examina- tion of the projector mechanism showed it to be perfectly free from oil. W. E. sound equipment is used, also Simplex projectors equipped with Preddey reflector type lamps. The results, both sound and picture, were good. The projection staff consists of W. B. Clarke, who is business representative of the local, C. F. Markle, H. E. Perkins, secretary of the local, G. C. Miller and E. Murphy. The Fresno local wrote, as soon as the fact was published that the trip would be made, asking us to visit their city. When notifica- tion of the exact date was sent to them from somewhere in Canada, an error was made, as I have already told you, yet within ten minutes after our arrival, a suite of rooms was engaged, consisting of a reception room and two beautiful bedrooms, with dining room accommodations of course provided. In the afternoon they took us out to their air- port, with intent to show us Fresno by air. However since the one big cabin plane avail- able was off on a trip, and as we declined to go up without the company of our hosts, that particular thing was called off. That eve- ning Brother Markle, his wife and daugh- ter entertained us at dinner and took us to a show. Sixty miles from Fresno is the General Grant Park. The local had suggested that we take in that sight, therefore it entertained us for two days, on the second of which friend Markle, his wife and daughter were our hosts on a trip to the park, which con- tains the most beautiful symmetrical, huge redwood trees we have yet viewed. The General Grant tree is said to be forty feet in diameter and is claimed to be the oldest living thing on earth. Its age is estimated at 5,000 years. Imagine a plant like that, its trunk as round as a true circle, rearing hun- dreds of feet in the air with almost undimin- ished diameter. May I compliment Mrs. Markle, who brought along a lunch which was equal to anything in the food line along even the famous Broadway. Our dining table consisted of a cut from a six-foot redwood. It was about six inches thick, supported by small boulders. Next morning when we ordered our car I found it had been washed and polished, the tank filled with gas and even the oil changed in the engine. When I asked who ordered all that done I was informed that our hosts gave the order, accompanied by the remark that Fresno men didn't do things halfway, in which I thoroughly agree with them— they most certainly do not. My compliments to the motion picture-sound pro- jectionists of Fresno. November 1. 1930 EXHIBITORS HERALD-WORLD Western Electric s New Installations RCA Announces New Sound Installations In Canada and U. S. City and State Theatre Seats Lumberjacks in Vancouver, B. C, are to Eugene, Ore., Heilig have their own talking picture equipment. Princeton, Ky Savoy 435 RCA Photophone has installed sound appa- ll ulton, Ky., Grand 378 . .■ . . j * ai r» \c Chester Pa. Strand 650 ratus in a new theatre operated by the Pacific Paducah, Ky'., Arcade. 886 Mills Company, Ltd., said to be one of the Enid, Okla. Arcadia „_.. largest lumber camps in British Columbia. Owensboro, Ky., Bleich 97o cj 1 u "j j r Leonardtown, Md., Duke Sound pictures are to be provided for em- Elmira, N. Y., Colonial 1,234 plovees every week. SmpasarTex^Lerty:::::::::::::::::::::::::::::::::::::::::::::: lis other theatres in western Canada which Osawatomie, Kans., Dickinson 665 have recently purchased RCA Photophone Bensonville, I1K, Centre.. 396 equipment are the Bijou and Colonial houses Rich. Sq., N. C, Imper.al.„...„ 34, £ Winnipeg; Olympia, Assiniboia, Sask. ; Huntington, W. Va., Rialto 449 Princess, Melville, Sask. ; Roxy, Yorkton, Norfolk, Va., Star 495 Sask. Quincy,PMa'ss. ^uincy-f./.!!!.!"..!"!!.".!!".""".!!™!!!!!!! 1,306 Theatres in the United States which have \V. Orange, N. J., State 1*055 been equipped with Photophones since the last Lawrence, Mass. Premier _ 659 (; t f installations was announced are as fol- -Madison, Mo., Strand 413 . r,, r> j j t-> 1 t. r> 1 Murray, Ky. Capitol lows: Shore Road and Dyker houses, Bi 00k- Xew York, 'N. Y., 79tF'st.'Z"""Z!l!"..ZZ""!" 1,027 lyn ; Conant, Hamtramck, Mich. ; Bon Ton, Schuyler, Neb. Avalon lackson, Mich.; Majestic, Monroe, Mich.; Huron, S. D., Buou 340 T . ,, ' , ',,.. ,-,-,, rn , j at-"-, Plymouth N. C, State Iris, Muskegon, Mich. ; Palace, Toledo ; Main- Hobbs, n. M., Fawn 392 street, Racine, Wis. ; Fort Niagara, Youngs- Bethel C'mo MOdeonC'Ue 374 town- N- Y" ; Gateway. Kirkland, Wash.; Brooklyn, "n". Y.^FollyZiZiZ^ZIZ™!™""."™" 1,430 Sprigley's Montesanto, Montesanto, Wash.; Mahoney City, Pa., New Family Southern, Cleveland, and Royal, also at Cleve- Pittsburgh, Pa., Gayety 1,725 i,„j Holdrege, Neb., Sun 638 ldnu- . _ , Honea Path, S. C, New 343 W. E. LaDuke, manager of Electrics, Ltd., Little River Fla Rosetta Montreal distributors for RCA Photophone, E. Weymouth, Mass., Tackson s jj-,- 1 • ^ 11 ,.• „* *t,„ c+^-„^i Concord, N. C, Concord 450 reports additional installations at the btrancl Cape Girardeau, Mo.. New Broadway 1,274 in Newcastle. New Brunswick, and the Ma- , , ,. * * * jestic, Montreal. Toledo, Ohio, E. Auditorium 692 Oklahoma City, Okla., Isis 450 Charleston, S. C, Elco 304 New York, N. Y., Gem 480 t\t *-?» _» _.••*„• Newport News, Va., Olympic 801 J\OW Hi leCtriCltY W. Plains, Mo., Davis 623 -/ Flat River, Mo., Roseland 780 ^ * 4* Tm. I -C SSS* &.. ^oVadaie:::::::::::::::::::::::::::::::::::: ~m Speaks for Itself Palmerton, Pa., Palm * -m « « *r Brooklyn, N. Y., Lincoln 588 Anil nOVQ S HOW Bay City, Mich., Bay /llm I1C,C ° *M**IV Stockton, Cal., Fox . , , . , , ,. Plainfield, N. J Paramount The electrical industry, which also implies Rockford 111., Midway 1,894 projcctjon and sound in motion pictures, has Clinton, Ind., Wabash 72.i ... , Monroe, N. C, Pastime added many new words to common usage. Hertford N. C, Hertford 450 g w;tn a humorous bent has compiled Lynch, Ky., Lynch . . , , , .. , Orangeburg, S. C, Bluebird a list of terminology to show how easily and Cape Girardeau Mo., Park hriefly the electrician might exnress himself. Lake Worth, Fla., Oakley _T - . , , , - , . , , Honolulu, Hawaii, New Kahihi Here is what the nucleus of his vocabularv Pullman, Wash., Audian might be to fit the need, personal or otherwise: San Francisco, Cal., Circle t> 1 • , ,r , Tf she wants a date — Meter. Tf she comes to call — Receiver. P 4 M WJi.^r.tlnnr.1 T^ she wants an escort — Conductor. r l IY1 EjaUCailOnai Tf she wants to be an angel— Transformer. Markets Amplifying If she proves your fears are wrong— 0 e c i 1 Compensator. System for Schools P A M Educational Distributing Systems has placed on the market 14 distinct types of amplifying or distributing systems to use for group education in schools. Each of these systems is described as a complete unit, having a radio, microphone and phono- graph device. The amplifying sets are designed to give programs or make announcements to sev- eral groups of students simultaneously. A loud speaker, according to the plan, is placed in each classroom and laboratory. It has been suf^ested that fire drills be handled in this way. The company has perfected an automatic phonograph, known as the Capehart Or- chestrope, to be used with the amplifying system. It is capable of playing 28 records continuously. A specially designed mag- netic speaker, said to compare favorably with the dynamic speaker, called the Wright-DeCoster "Hyflux," is made for use in the individual classrooms. UFA Plant Expands P. ERLIN. — Marking another step in expansion of its production plant at Neubabelsberg, UFA has be- gun construction on a film copying annex. Tf you think she is picking your pockets — Detector. If she is slow of comprehension — Accel- erator. Tf she goes up in the air — Condenser. If she wants chocolates — Feeder. If she is a poor cook — Discharger. If she eats too much — Reducer. If she is wrong — Rectifier. If her hands are cold — Heater. If she fumes and sputters — Insulator. If she wants a vacation — Transmitter. If she talks too long — Interrupter. If she is narrow in her view — Amplifier. If her way of thinking is not yours — Corrector. Cincinnati Music Hall Equipped with Sound Music Hall, a Cincinnati landmark contain- ing an unusually large auditorium, is being equipped with sound. It is operated by civic sponsors. Only selected pictures dealing with art, science, religion and other educational subjects will be shown. Practical Aspects Of Film Recording By A. W. DESART The movietone print or sound and picture on one film has the advantage that the sound can not get lost in the many handlings be- tween release and the projection machine. Disc records on the other hand are liable to breakage, projectionists mix discs or lose them and the record itself has a very short life before it must be replaced by a new one. When movietone prints are used and the pro- jectionist gets the correct loop in his machine the picture can not go out of synchronism un- less it was printed that way on the original negative. On our first sound on film picture, "Wings," we were very much afraid of the theatres damaging the sound track. As that was very early in the sound picture era the picture was on one film and the musical and sound effects accompaniment on another. After these double prints had been sent out for some time it was found that the sound track was just as long-lived as the picture, as the sound track film did not go through an intermittent mechanism and was not submitted to the heat of the arc. Of course in the now general movietone print where the sound and picture are on the same film the sound track does get the heat and intermittent jerk. Nevertheless unless very badly abused the life of the sound track is virtually as long as that of the pic- ture. Small scratches on variable density sound track have almost no effect on the sound. While new inventions will improve talking pictures in the future it is a fact that the quality of recording is considerably better than that of reproduction at the present time. Tf theatre projectionists would take better care of their equipment talking pictures would be even more popular than they are. In the studio we keep about fifty reproducers of the latest improved type in the best of condition. All pictures are run on this equipment many times before release. If theatres would avail themselves more frequently of the services of the equipment manufacturing company engi- neers and follow instructions to the letter there would be less difference between sound as recorded and as reproduced. Along with the advance of technique there will need to be an ever closer association of the different departments in production if talking pictures are to reach their highest de- velopment. Sound recording is a new depart- ment in the motion picture industry and is not very well understood by those in other depart- ments. As directors, assistant directors and cameramen understand clearly why the sound department asks for certain conditions they will be more than glad to accede in arrange- ments which will be best for production and thus for the good of all. Copyright, 1930, by Academy of Motion Picture Arts and Sciences. Printed in U. S. A. *Technicolor Director of Sound, Paramount-Famous- J asky West Coajt Studios. Nineteenth paper of Technical Diaest. Victor Announces New Radio Model, 3 Feet High A new, compact model, known as the R-15, has been added to the Victor line of radios to fit homes of limited space. H. C. Grubbs, vice- president of R C A Victor, describes it as a four circuit screen grid radio capable of bringing in distant stations and eliminating overlapping ones. The R-15 cabinet stands three feet high. It is called a reduced likeness of the larger Vic- tor radios. EXHIBITORS HERALD -WORLD November 1, 1930 w BOX OFFICE PROMOTION 58 Couples of Twins Attend Theatre Party For Siamese Pair at Waterloo Patrons had more fun and the box office enjoyed more business than there had been in a long time at the Iowa theatre, Waterloo, Iowa, when Jake Rosenthal, manager, gave a Twins Party. Practically every pair of twins for miles around was present, for the occasion was the stage appearance of the Texas Siamese twins. Rosenthal says he had 58 pair of twins altogether, and Waterloo is still won- dering where they all came from. There were big ones and little ones, old and young, a few colored and the rest white. The stunt was well advertised in advance. Rosenthal saw to that. He tied up with the Waterloo Tribune, which jointly sponsored the party and donated the publicity. Give Radio Program The two Texas Siamese twins, Daisy and Violet Hilton, helped to exploit the event by giving an air program over WMT, a local radio station. They played instru- mental numbers and sang and the announ- cer gave details of the party to be held at the Iowa theatre. The night the party occurred there came twins not only from all parts of Waterloo but from the adjacent towns of Cedar Falls, Fairbank, Jesup, Den- ver, La Porte, Lawler and Fredericksburg. It must have been a sight to see when all the twins came trooping up on the stage to pose for a picture. The oldest pair was 70 years, while some were so young they had to be carried by their mothers. The youngest pair was only three months. "More Than a Success," He Says Though the party occurred three weeks ago, Rosenthal still hasn't gotten over it. He writes enthusiastically: "It was more than a success. Positively much more funny than anything an exploitation man could have produced. I wish you could have been present to see those twins par- ade up on the stage— black and white, big and little — they were all there." After the stage program was completed, the Siamese twins acted as hostesses in the lobby, where ice cream and cake was served to all patrons. The entire assembly of twins also assisted in the informal re- ception, that is, all those old enough to be of any assistance. The rest just lounged around to watch and be watched by the curious crowds. Both the ice cream and cake were donated by local firms. Each twin was given an autographed photograph of the Siamese twins. The day after the party the Tribune car- ried a five-column picture of the twins, while other papers carried stories. Every advance ad inserted by Rosenthal plugged the event. Did people turn out? Well. they came in such throngs that Rosenthal thinks if he were to put on many more such attractions he would have to build an extension or some kind of annex for extra — - — ... . .,"".-„;■;_„— . ."-15 t-t * * - ■ ■ *■ o ii $j '■«*.'■■ . UK. 'd, *-' - -tBC' "m r 1 «P ■ ^^^' v .^^B ^t l „ -^^ -^^^B|M I ML * • Believe it or not, there are 58 pairs of twins in this picture. Jake Rosenthal, manager of the Iowa theatre, Waterloo, Iowa, is the man who brought them to his stage, though where he found them all is still a source of wonderment in Waterloo. The stunt was the feature of a campaign exploiting the Siamese Twins, who were making a stage appearance at the Iowa. They are shown standing in the second row at the extreme left. The RKO Radio film, "Inside the Lines," was on the screen. Chalk up another clever promotion idea for Jake! "Golddiggers" Dig for Theatre's Buried Prizes in "Sea God"' Treasure Hunt "Golddiggers" by the score hurried to the Metropolitan theatre, Houston, when it was announced that the house would sponsor a treasure hunt in connection with its screening of "The Sea God." The treasure was buried in a vacant lot in the business section. There was $25 in cash and 25 show ducats. Bright and early on the day of the "digging," the "golddiggers" ar- rived with their picks and shovels. Both old and young went in search of the treasure trove. It was like looking for Cap- tain Billie Kicld's lost fortune. Hundreds of passersby stopped to gaze at the strange sight of men, women and children digging in a vacant lot with shovels. That alone was enough to make the stunt a treasure as far as exploitation was concerned. .?? Skywriter Scrawls Ad on "Sky Paper To Boost "Whoopee" A skywriter proclaimed to San Francisco in words of smoke the fact that "Whoopee" was being shown at the California theatre there. The aviator went up during the noon hour, when most people were on th2 streets, and wrote the words "Eddie Cantor in 'Whoopee' " in immense letters high above the city. Many thousands saw it and the novelty made it excellent exploitation. Cantor appeared in person at the picture's opening. He was met at the depot by a re- ception committee and taken on a tour of the city before attending a luncheon arranged for critics and civic leaders. He also talked and sang over local radio stations. So it didn't take long for the word to pass around that Eddie Cantor was in town. November 1, 1930 EXHIBITORS HERALD-WORLD 53 Outstanding Ads from Here and There Representative theatre advertisements selected from newspapers of the country by writers for EXHIBITORS HERALD- Aij-Di>TT,kH ?age wlU be ° re8ular weekly feature. The ads are numbered Os follows: 1, Fox, San Francisco; 2 ALdme, Philadelphia; 3, Alamo, Louisville; 4, Music Box, Portland, Ore.; 5, Criterion and Capitol, Oklahoma City; o, Mary Anderson, Louisville; 7, Strand, Louisville; 8, Fox, Philadelphia; 9, Roosevelt, Chicago; 10, Fox, Seattle; 11; B. F. Keith's, Cincinnati; 12, United Theatres, Montreal; 13, Majestic, San Antonio. 54 EXHIBITORS HERALD-WORLD November 1, 1930 Sam J. Wheeler, publicity manager of the Columbian theatre, Wamego, Kan., used a large cutout and a poster of his own making to tell his totvn about Fox's "Song o' My Heart." Another marquee display at the Colum- bian in Wamego, Kan. This time it's for Pathe's "Holiday," with Ann Harding. The promotion man is the same Sam Wheeler. Sam Wheeler Tells How to Make Electric Sign from 24-Sheet Poster Sam J. Wheeler, who serves in the dual capacity of publicity director and projectionist for the Columbian theatre, Wamego, Kan., writes a description of an electric sign he created which has promotion value for the exhibitor who relies on his own resources for exploitation. The sign, which is illustrated above, was devised from a 24-sheet poster for the showing of "Common Clay." It is nearly six feet high and 15 feet wide. Wheeler describes its construction as follows: "The frame is 70 inches high and 180 inches long, made of cypress lumber one inch by two inches in thickness. When the frame has been put together, it is well to brace the corners with eight-inch angle braces. A long piece of lumber should be cut at a length of 176 inches to run down the center of the sign. Use thin white pine for the splice so the face of the sign will be smooth. Uses Wrapping on Frame "Then put in three rib braces, 45 inches apart. These, too, should be spliced with white pine and should be about 32 inches long. When this is done a long cloth or canvas should be stretched over the whole, but not too tightly. A good idea is to put wrapping paper next to the frame before the canvas is put on. "We wet the poster by unfolding each section and letting water enter two days before use, without giving it opportunity to dry. Since the words do not run in a straight line, it is necessary to lay out the poster on the frame before cutting and use part of the plain poster to match. A good medium thick paste should be used and the paper smoothed out well, for the cloth will stretch when wet. The sign should not be placed in the sun to dry. "When made in this fashion, it can be used on almost any 24-sheet, by cutting it up. It may be illuminated with three 100- watt bulbs in a reflector and a 500-watt bulb in another." Wheeler also describes construction of the cutout head, which is illustrated above. Here is what he says: Cutout Is Nine Feet High "The head is made of insulite, nailed on 16-foot legs. The legs are three feet apart and well braced. The cutout itself is six feet wide by nine feet high and mounted on a frame. Eighteen inches is allowed above the frame to cut out the head. Two sets of braces support the head, one set being 18 feet high and other 14 feet. The head is cut out with a keyhole saw. A guy wire runs from the top of the head to the lower end of the 18-foot braces and an- other from the sign to the nearest window. Other wires on the sides keep the sign from swinging." Wamego is a town of only 1,500 popula- tion, but the Columbia house seats 650. And they go in strong for exploitation out there. Maybe Harry Martin Was Once a Football Player, Too Harry J. Martin, manager of the Brown theatre, Louisville, made a 90-yard run for an exploitation touchdown when he invited the high school coaches and gridiron teams in the cities of New Albany, Jeffersonville and Louisville to see the Knute Rockne football film as his guests. Martin set aside one night for each high school team, and played his publicity ac- cordingly, appealing to followers of the various schools in the order that their team appeared at the theatre. The six by 15-foot sign devised by Sam Wheeler at the Columbian in Wamego, Kan., to exploit Fox's "Common Clay." The cutout head of Constance Bennett is nine feet high. Acrobats, Contest And Window Tieups Plug "Unholy Three" Identifying Lon Chaney was the problem in a contest conducted by the Grand the- atre, Terre Haute, Ind., in a tieup with a local newspaper. Chaney's last picture, "The Unholy Three," was the film ex- ploited. On three consecutive days the news- paper carried cutout heads of Chaney in its news section. In each of the illustra- tions he was disguised in the makeup he- used for one of his pictures. Those guessing the role which Chaney played in each of the films received theatre tickets. Rex Williams, manager of the Grand, also tied up with book stores to get special window displays. Special covers, exploit- ing the film, were placed on all books. Three professional acrobats, calling themselves "The Unholy Three," appeared in the streets the day before the picture opened and went through gymnastics in weird costumes at every street intersection. The name of the picture was given in large letters on the backs of all the acrobats. Trans-Atlantic Fliers Given Five-Year Show Admission R, P. Allison, manager of the Texas theatre, San Antonio, gave a ticket two feet wide and a foot high to Dieudonne Coste and Maurice Bellonte when the trans-Atlantic fliers visited his city. The ticket is good for five years at the Texas. One of the newspapers gave Allison a good publicity break on the stunt by run- ning a three-column cut of the manager hold- ing the ticket. F N Distributes "Sunny" Card First National has issued a greeting card for its new picture "Sunny," which bears the message "Kvi'rytlii"rr Is SUNNY Now!" The film, starring Marilyn Miller, is to be released the latter part of Xovember. The ballyhoo cards are being distributed by First National exchanges to exhibitors. November 1, 1930 EXHIBITORS HERALD-WORLD 55 | AMOS 'V OiPy, RADIO'S GREATEST STARS, OPEN 11 "CHECK AM) DOUBLE CHEW | IUUIO STARS APPEAR AT RKO KEITHS. OCT, 25. IN RADIO'S SfECTACULAR COMEDV A veritable fountain of fireworks was this shooting illumination for First National's "Dawn Patrol" at the Palace theatre, Montreal. Note the fighting plane poised for a nose dive above the marquee. Madison Parkway Shows Special Grid Films for Students Attention, you exhibitors who have a college in your city ! The Parkway theatre, Madison, Wis., offers an idea that should be worth considering for every manager who enjoys college patronage. The Parkway has special films taken of all football games on the University of Wiscon- sin schedule. These pictures are shown exclu- sively at the Parkway the night of the same day the game is played. This stunt has drawn heavy business for the theatre, especially on out-of-town games, when students do not as a rule attend. The plan was put in use after the theatre made an agreement with M. E. Deamer of the Uni- versity of Wisconsin photographic laboratory for permission to take the pictures. In addition, the Parkway features a pep meeting before every game. This has brought truly collegiate atmosphere and puts the house just one jump ahead of most of its competi- tors, as far as college patronage is concerned. 3 Pages of Cooperative Ads Exploit "What a Widow" Three pages of news and advertising space was devoted to the showing of "What a Widow" when the picture came to the Palace theatre, Huntington, W. Va. Merchants co- operated by running ads ranging from a twelfth to a full page. A streamer across the top of the first paer called attention to a news story concerning the feature film. L. Roy Smith, manager of the Palace, pic^pd an "All-American Eleven" of pictures. He placed "What a Widow" at the head of the list which was boxed in a prominent location in the newspapers. l/a/B3^P^M^B^Pi»-B»'i A double truck of "double check" advertising for the RKO Radio film, "Check and Double Check." The cooperative stunt with the merchants was promoted by the publicity staff of B. F. Keith's theatre in Dayton. Isn't that black and white border pretty clever? Musical Manager Writes School Song and Sings It for Students That a theatre manager can build up a following among the young folks for his theatre is excellently demonstrated in the case of Ted Hilgendorf, manager of the Ritz theatre, North Milwaukee independent house. By virtue of his interest in the affairs of the local high school and young people, he has created for himself a reputation for fun and good fellowship. The occasion of this special show attraction Ted, it appears, has always been popular with Ritz patrons, even as an organist. But when he wrote a school song for the Custer high school in North Milwaukee, his stand- ing in their estimation was assured. The event was celebrated with a Custer night at the Ritz where the composition was played and sung by its composer, with the prep students chiming in. More recently, Hilgendorf promoted a "Treat Week." A different feature picture was offered every night in the week and an admission ticket, good for seven shows, was sold at a flat rate of $1.25. Another feature of "Treat Week" was a tieup with the Miller High Life company, whereby that firm served glasses of its beverages in the lobby gratis to all patrons. Still another of Hilgendorf's exploitation stunts was one he used for "The Big House." Inspector Momsen of the Milwau- kee House of Correction, loaned convict uniforms which were worn by the Ritz ushers. Hilgendorf is apparently the busy man about the house at the Ritz, for he acts as organist and manager — to say nothing of all the publicity ideas he supervises and creates. is the celebration of "Prosperity Week" by Famous Players Canadian Corporation. The latter is associated with United Amusement. To advertise the double screen program, the two companies cooperated in running a series of large display ads. 14 Montreal Houses Show Double Feature Program For Canada Prosperity Week One special combination program of two features, "The Love Career" and "The Man from Wyoming," is playing consecutively at no less than 14 theatres in Montreal this month and in November. Total bookings of the double picture program cover 47 days. All of the 14 houses are in the United Amuse- ment Corporation's chain. ATTENTION! Producers - Distributors Exhibitors ! This is notice that the under- signed have under production and about ready for release a talking and sound motion pic- ture; in seven reels under the definite title "OVER the GREAT DIVIDE" Adapted from an original story entitled "F xodus" and pro- duced under the temporary title, "All Faces West," starring BEN LYON and MARIE PREVOST. — L. E. GOETZ —ALBERT DEZEL FOR U. S. OR FOREIGN RIGHTS ADDRESS Road Show Pictures, Inc. 804-806 S. Wabash Avenue Chicago, 111. 56 EXHIBITORS HERALD -WORLD November 1, 1930 Starting Amos 'n' Andy Off Right The almighty stars of radio • • . in their first talking picture • • • as everybody knows them . . . a story with countless laughs ,. . . and a throb- bing love theme! Doors open 8:45 A. M. Shows Continuous AMOS nANDY 35c to 3 P. M. 50c to 6:30 P. M. Children 25c any time With a mighty supporting cast* IRENE RICH SUE CAROL Ralf Harolde Duke Ellington and His Cotton Club Band Release of R K O Radio's "Check and Double Check" October 24 was pre- ceded by a storm of exploitation in every city where it was shown. At the upper left is a view of the mid- night premiere crowd at the Orpheum in New Orleans. On the right the radio broadcasting effect is well illus- trated in an ad carried by the RKO Proctor theatre in Albany, N. Y. To the left is an RKO State-Lake ad run in Chicago newspapers. Below is a two-page spread inserted by the State- Lake for the Chicago opening of the picture. The Chicago Tribune has facilities for publishing color ads. This element was utilized with excel- lent effect in the double truck, which appeared in red and black ink. MMMM. N STARTING TOD AY AT NOON Radio's Miracle Attraction! RALF HAROLDE (HAS. MORTON DIKE ELLINGTON i HIS ORCHESTRA &: Mia VBMtbain.t p»^ At All Times 15 Cents For Kiddies Characters Who Have Made Twenty Million Radios Throb With Life in Their First Feature Motion Picture! ( LATE COMERS, ATTENTION! LAST C&Mn.ETE SHOWING OF AMOS N' ANDY. IN Check & Double Check — 10:40 P. M. ) AMOS n ANDY ON THE SCREEN TOMORROW! THE DAY OF DAYS AMOS *• ANDY on Ika Air TONIGHT I RKO Hour 9:30 W I BO STATE STARTS TOMORROW THE THEATRE THAT SHOWS ALL THE "CHECK AND DOUBLE CHECK ■ m mjy wm 35c to i p. m. ■■ I AIE I P 50c to 5 P.M. ■frflrMBmH Children 25c ALL DAY MOST IMPORTANT TALKING PICTURES November 1. 1930 EXHIBITORS HERALD -WORLD 57 "Danger Lights" the stupendous railroad mo- tion picture production, a thrilling, spectacular epic of the rails at the R-K-O Maiestic Theatre THIS WEEK "Danger Lights" and R-K-0 vaudeville acts arrived over Southern Pacific Lines at 7:45 A. M., Oct. 3. R-K-C uses Southern Pacific Lines' exceptional mode of transportation in this terri- tory. Southern Pacific City Ticket Office. 115 N. St. Mary's St. Phone Crockett fizon An ad inserted by the Southern Pacific railroad in a tieup with the Majestic the- atre at San Antonio to plug the RKO Radio picture "Danger Lights." "Danger Lights" Lights Way to Film-Railway Tieup When "Danger Lights" played the Majestic in San Antonio, the Southern Pacific railroad agreed to run a single column ad in three newspapers. The film is a railroad picture and naturally a good subject for such a tieup. Copy in the ad also explained that the rail- way company had transported the Majestic stage troupe to San Antonio. Tieups were effected with several depart- ment stores which devoted window displays to advertising of the fact that they carried wares such as caps, overalls, gloves and shirts worn by trainmen. Each window had a poster on the picture. Exploitation via a recording artist. Ruth Etting is shown presenting theatre tickets to one of the five autoists who were selected in Cincinnati each day for their careful driving. The gag was sponsored by a local newspaper and the Cincinnati R K O organization while Miss Etting was appearing on the stage at the R KO Albee. The man at the right is Fred Burns, uutornobile editor of the newspaper. Ruth Etting Picks Careful Drivers In RKO News Tieup in Cincinnati The RKO organization in Cincinnati made the most of a stage star for exploitation when Ruth Etting, recording artist, made a personal appearance at the Albee theatre. Tieup with the Times-Star, a local newspaper, provided all the publicity and ballyhoo necessary. Miss Etting handing one of the winners his tickets while the newspaperman jots down his name. Throughout the week she was at the Albee, A'liss Etting spent a certain amount of time each day driving about the city with Fred Burns, automobile editor of the newspaper, in search of careful drivers. The first five drivers who were found to obey all traffic regulations and make it gen- erally apparent that they were careful drivers, were stopped by the couple and presented with a pair of guest tickets to one of the RKO houses. An explanation was made as to why the tickets were given together with informa- tion on the merits of the current film at the house and the motorist was then sent on his way. Each day the newspaper published an ac- count of the proceedings, giving names of winners in a bold face box. A photograph elsewhere on this page shows Bill Danziger, head of the RKO public- ity department in Cincinnati, is the man re- sponsible for the stunt. Offer $500 Reward For Star's Capture In Joplin Poster Gag Hundreds of colored posters were tacked on telegraph poles and sign boards in Joplin, Mo., for "The Last of the Duanes," with the catch- line, "Wanted for the Murder of William Morgan." The idea was simply this that one William Morgan was good for $500, dead or alive. The "William Morgan" was none other than George O'Brien, who plays the role of Buck Duane in the film. Printed bills concerning escaped convicts al- ways attract a certain amount of interest, and this gag was exceptionally good because the bills received such wide distribution. The picture was showed at the Fox Hippo- drome house, of which Bill Prass is manager. it i on a I Isereen service } ihium • miw rntK - uk anosiw Boy Policemen Visit Circle Members of school safety patrols in small towns about Indianapolis were guests at the showing of "Check and Double Check" in the Circle theatre, Indianapolis. 58 EXHIBITORS HERALD -WORLD November 1. 1930 "FOLLOW THRIT AT THE RKO COLONIAL ATTRACTS THRONGS OF GOLF ENTHUSIASTS TODAY- Enjoy a game of golf with your friends at Castle Hills. Magnificent! Swanky! Not To Be Surpassed In Beauty and Splendor! CASTLE HILLS TODAY- CHICKEN DINNER sj.oo In the Tea Room INDOOR GOLF and TEA ROOM Yoy must see Castle Hills to appreciate it— -Come today with your friends. MAIN FLOOR DAYTON INDUSTRIES BUILDING THIRD AND LUDLOW JEFFERSON INDOOR GOLF 337 South JeFfcnon Stmt I 18-HOLES-18 FREE PARKING POPULAR PRICES ORIGINAL TOM THUM GOLF True greens that provide a thrill for beginners and golfers alike. Ladies Admitted Complimentary All Day Monday OPEN DAILY REFINERS BUILDING Main and Monument FOLLOW THRU HOLLYWOOD GOLF PAL4CE SI 7 North Main Street— Oppo»ite Lawn Beautiful California Settings 18-H0LES-18 Tricky Hazards — Felt Greens Plenty of Parking Spaee LARGEST GOLF COURSE IN DAYTON PLAY INDOOR GOLF %OLF-MOOR" 530 N. Main St., at Babbit NIGHT 25c Large Light Room 18-HOLES-18 Come Get a Thrill EASY TO PARK Owl Indoor Golf Course In the Heart of FOREST PARK 18-H0LES-18 There is no static between the theatre and the miniature golf courses in Dayton. Look at this cooperative ad layout and see for yourself. Six putt-putt courses joined in boosting Paramount's golf picture "Follotv Thru" in a set of display ads that occupied more than half a page in the Dayton newspaper. Miniature Golf and Theatres Are Like Brothers in Dayton Motion pictures and miniature golf are old pals in Dayton. When the one needs help the other provides it. The other day the RKO Colonial theatre wanted to put on a campaign for "Follow Thru" in a bigtime way. The Colonial man- ager went into a huddle with the miniature golf men and presto ! a cooperative ad section was arranged. At about the same time the Dayton Indoor Country Club, devoted to miniature golf, hsd its official opening. "Follow Thru" is a golf picture, making it ideal for a tieup with the small courses. Before the Colonial advertis- ing manager had finished, there were six putt- putt courses agreed to cooperate in an adver- tising stunt. Using a double page spread in the news- paper, the theatre and golf organizations urged the public to participate in an old-fashioned spelling bee, the object being to find how many words could be made from the letters in R K O — Dayton Indoor Countrv Club. The contest drew large numbers of neople. Prizes included wrist watches, tons of coal, furniture and hundreds of theatre tickets. of the theatres with an invitation to readers to write their own dialog for the scene. Those participating are also required to name the film from which the still is taken. A total of $65 in cash is to be given away and numerous theatre tickets, 2,240 to be exact. The dialog written for the stills must be strictly original and cannot duplicate that used in the picture. Neivs Story of Old Boat Plugs "Sea Wolf Picture A. M. Miller, manager of the Fox California house, San Jose, Cal., got a good news break when a local paper ran a story on Jack Lon- don's old boat, the Bear, shortly before "The Sea Wolf" opened at his theatre. The film story was written by London. The bear is in possession of the city of Oakland, where it is on exhibition. To boost "The Sea Wolf," a San Jose newspaper sent a reporter to Oakland to get a story of the old cutter. Patrons Become Budding Scenarists in Contest to Write Dialog for Stills 'I he Strand and Alamo managers in Louisville have undertaken scenario writing in a big way. Not real scenario writing, of course, but a good imitation, anyway, (>r < xploitation purposes. All the writing- is done by the nublic, fhrough a tieup with the Louisville Herald- Post. Each day the newspaper publishes one still from the current attraction at one He Wants Help Here is a challenge for you exhibitors with house organs. "Aitch" Shulgold (he only gives us the initial "H" of his first name) writes for assistance. He is man- ager of the Roxian theatre, McKees Rocks, Pa. Here is what he says: "I want to know why all members of the Exchange have ceased sending me their organs. I have been sending mine to them ever since it was born. Some time ago I went so far as to write the members a letter asking 'How come?' But to no avail." Now, it's plain that Friend Shulgold wants help. Who is going to be first? A Few Tunes for Your House Organ [Use the articles below in whatever form you desire for your house organ. They may be lifted as a whole or in part and reprinted to suit your individual theatre.] The Rex Theatre News, house organ of the Ashland Rex theatre, St. Louis, pub- lishes in its October issue an interesting article on sound pictures. It is especially good from the patron's point of view. We quote it in part: What Makes the Talkies Talk? A motion picture film is the size of ap- proximately two postage stamps, side by side. There are 16 exposures or separate photographs to the foot. There are a thou- sand feet and 16,000 separate photographs to a reel. A feature picture contains from five reels up to as high as 14 reels and sometimes more. It takes 11 minutes to show a reel of 1,000 feet. As many screens are 18 by 24 feet in size it is easy to see that a first class optical system is necessary to magnify this film to the size of the cur- tain. The film is like a long ribbon. Some- times 2,000 feet are spliced together. Most equipments in theatres use regular phonograph records which are synchro- nized with the film to obtain their talking pictures. The Ashland Rex pictures can never get out of synchronization because with the sound on film method of reproduction, both the projection of the picture and the sound is on the same film. In simple words, the sound is photo- graphed on the film at the same time that the picture is taken. When the picture is shown on the screen the photographed sound track is transformed from light waves to sound waves by a photo electric cell. This is the same as our own broad- casting station. Loud speakers on our stage act the same as a radio. The sound is broadcast to the audience through our perforated screen. Patrons desiring to see the projection room and the sound repro- ducing apparatus may obtain a permit from the house manager. Armistice Day . Next November 11 it will be 12 years since the World War ended. To celebrate the anniversary we will have a special pro- gram that day. There is no better place to come and observe the anniversary than in our theatre. Here you can see newsreels which tell again the story of the declaration of peace in 1918. Speakers on the newsreel will give you the best obtainable in speeches. Armistice Day should be a quiet day, for quiet is the symbol of peace. We offer you that, together with educational, inspiring and patriotic entertainment. And let us make a suggestion, at which, we hope, you will take no offense. If you have been burdened with domestic disputes, come to our theatre and declare peace. Bury the hatchet, as it were. Pour oil on the stormv waters. In the peaceful calm of our theatre your family troubles and controver- sies should (we can't guarantee it) disap- pear. November 11 is the day — no time is better for signing peace pacts. So we offer you two features on Armis- tice day. First, an inspiring and patriotic program, and second, a possibility of sign- ing an armistice all your own to end war in the family — if you have that .sort of thine. If not. the entertainment will still be worth your time. November 1, 1930 EXHIBITORS HERALD-WORLD 59 THEATRE- I*1 WitfiDORpTflYMACKAILL&LEflSSTOK^ Stunts as they are stunted in Los Angeles for pictures such as Warner Brothers' "The Office Wrife." The old and new-fashioned girls, carry- ing their ballyhoo suitcases, were a big factor in the success of the film at the Downtown theatre. The truck with loudspeaker attachment was another good audience builder. ?J Lender of African Expedition Hears "Africa Speaks Harry Huffman, manager of the Ameri- can theatre, Denver, had little trouble get- ting cooperation in his exploitation for "Africa Speaks." The reason was that Paul Hoefler, head of the Colorado-African ex- pedition which made the picture, lives in Denver. Local newspapers needed no encourage- ment at all to run long stories on the com- ing of the film. They even printed articles on its reception in the East. During the showing some of the papers had feature stories on highlights of the African trip as they were told by Hoefler. Denver merchants who provided the trav- eling supplies cooperated in running a full- page ad. Others who had interests in the trip combined to insert a page of advertis- ing urging all Denver to attend. Hoefler was present on opening night and attended a banquet given by Manager Huffman. Business was so good the pic- ture was held over. Chicago Tower Organizes Christmas Club ; Merchants Will Give Prizes to Patrons There is nothing like starting early, thinks the management of the Tower thea- tre in Chicago. Already the house has or- ganized a Christmas Club, with merchants in the community tying up to give Christmas gifts in a fan contest. Each patron is presented with a card. Every time the patron attends a show, this card is punched. When it has been punched 10 times, it is deposited in a box and a new card issued. The name and address of the owner appears on each, but it may be used by any member of the family. Naturally, the more cards filled with punches, the better chance there will be for one of the prizes donated by merchants, for shortly before Christmas a drawing is to be made. The awards to be given include every- thing from candy and jewelry to furniture and radios. 99 Shorthand on Throwaways Advertises "The Office Wife Exploitation work by Warner Brothers publicity department for the picture '"The Office Wife" has attained more than usual recognition and attention in New York because of its clever tactfulness and completeness. in Canada to give stage shows, Adams is now able to compete with the straight picture thea- tres by running his double feature programs. One of his recent billings was "The Return of Dr. Fu Manchu" as the first screen feature A. P. Waxman, Warners director of pub- licity as the first step, distributed 100,000 blotters through office buildings in Manhattan and Brooklyn. The blotters resembled a sheet torn from a notebook. In shorthand, across the top, were written these words : "I love my boss. What do I care about his wife?" In large letters appeared the query, "Are you an office wife?" There is no need of explaining what a hub-bub this aroused. At the Winter Garden, where the picture had its premiere, a scaffold was built above the marquee. On it a man sat at his desk, phoning his wife, with the girl — the office wife — sitting in his lap. As a background for these two persons, there was a huge 30 by 155 foot mural paint- ing by Bela de Tirefort on the scaffold, add- ing impressiveness to the setting. Tieups promoted with the Graphic and Mirror, two New York tabloids, were far more successful than had been anticipated. A stunt similar to the one carried out on the Winter Garden's marquee was also ar- ranged by the Warner Brothers Downtown house in Los Angeles. The Downtown, how- ever, placed the office setting on a truck with loudspeaker attachments. This theatre also employed two girls to walk the streets with suitcases carrying copy on the picture, as illustrated elsewhere in this section. on the early matinee. This was followed by Buster Keaton's "Forward March" and the five acts of vaudeville was presented next. Indiana Theatres to Sponsor Radio Contests One theatre in each county of Indiana will hold a home talent music contest during- the next few weeks in a tieup with station WFBM in Indianapolis. The stunt is being used to search out new radio talent. Each theatre will pick the three best ama- teurs from its contest, who are to be heard at the radio station. The Zaring house will be WFBM's representative in Indianapolis. Loeufs in Montreal Has One Old Film, One New In 4-Hour Double Feature J. Adams, manager of Loew's theatre, Mon- treal, has conceived his own system of giving his patrons their money's worth. He shows what he calls a "revival feature" together with the regular program to attract the public to his early matinees. Patrons who come at 11 a. m. get four hours of entertainment for 25 cents, for this early show does not end until 3:15 p. m. Although his house is one of the few remaining theatres Carnival Tieup Adds Color John Schoeppel, manager of the Midwest theatre, Oklahoma City, added real local color to his showing of "Girl of the Golden West" by tying up with a Wild West show troupe. The carnival, consisting of a band, cowboys and cowgirls and several covered wagons pa- raded through the streets with much noise and all the "atmosphere" necessary. $You are reading this little ad be- cause the dollar sign caught your eye. It always works. By the same token "Building Theatre Patronage", Barry and Sargent's great book for showmen will catch business for you because it contains the patronage build- ing ideas that always work* 460 pages of money-making facts. (Only $j.zo mailed to your door) CHALMERS PUBLISHING CO. 516 Fifth Avenue, New York City 60 EXHIBITORS HERALD -WORLD November 1, 1930 W THE SHORT FEATURE Educational Hits Steady Pace in Production of 3 Comedy Series Educational studios are maintaining a steady pace with the Audio Cinema plant in New York producing two Terry-Toons each month, and five comedies completed or in various stages of production on the Coast. William Goodrich is directing the third in State, ready for showing at the last show. the new series of Lloyd Hamilton comedies, Running comment was supplied by Al Weeks, titled "Marriage Rows." In the cast are Al the Times Topics Talking Reporter. St. John, Doris Deane, Al Thompson and Edna Marion. Bert Roach has the leading role in "Expen- sive Kisses," with Eleanor Hunt playing oppo- site and Ernest Wood prominently placed in the support. William Watson is directing. The latest of the Mack Sennett comedies to be completed is "No, No Lady," with the second of the Sennett Brevities series also finished and titled "Take Your Medicine." Andy Clyde takes the comic lead in both pic- tures, with Frankie Eastman in the juvenile role. Dorothy Christy has the feminine lead in "No, No Lady" and Patsy O'Leary in the Brevity. Eddie Cline handled the direction of both comedies. Newspictures Set Speed Record on 7th Film in Ripley Series ; Six Hours and It's All Finished! A speed record of six hours was set in the production of the seventh Vitaphone pic- ture in Robert L. Ripley's "Believe It or Not" series at Warners' Brooklyn studios. This is said to be the fastest time achieved on any of the Ripley films. It is less than half the best time made on any of the other six pictures. Two Filmo Cameras Shoot Football Film For Analytic Study A complete film, to be used for technical study of football plays and players, was made of the Northwestern-Ohio State gridiron con- test at Evanston, 111., with the aid of two Filmo cameras and an Ediphone sound set. The play-by-play pictures were taken on 16 mm. film from a position above the press box at the Northwestern stadium. While one of the Filmo cameras was in operation the other was being reloaded with film. L. W. St. John, athletic director of Ohio State, was at the operator's side, dictating a detailed account of the game into an Edi- phone. The joint record was to be used by coaches at Ohio State for football instruction and analysis. The motion pictures were taken at a speed of 32 exposures per second, a speed which has been found sufficiently slow-motion to permit study of the plays in detail. Metropolitan Gives Detroit Film Scoop On Football Contest The Metropolitan Motion Picture Studios in Detroit, with a sound track recently added to its equipment, has been giving theatregoers repeated "scoops" on the news. When Illinois and Michigan clashed on the gridiron October 25, the Metropolitan camera and sound men sbot several hundred feet of film of the first half of the game. The 38-mile trip to Detroit was made in record time and the film placed in developing tanks at 5 p. m. At 10 p. m., six prints were in the hands of six local first run bouses, the Fisber, Michigan. Paramount, United Artists, Madison and Films for French Officials Addition of a film projection room has been made to the French Chamber of Deputies in Paris. M. Borel, president of the Groupe Cinematographique, was in charge of the inauguration ceremony. Putting a football game on film. Lorenzo Baker of Columbus is shown using a 16 mm. Filmo camera for play-by-play pic- tures of the Northwestern-Ohio State football game in Chicago. L. W. St. John, athletic director of Ohio State, is dictat- ing a detailed account of the game into an Ediphone. (Photo by Bell & Howell.) UNIVERSAL NEWSPAPER NEWSREEL NO. 85— Eckener's visit to Moscow inspires Soviet to talk of building dirigible — Los Angeles factory explo- sion injures o2 workers during strike — King of Sweden pays tribute as Andree expedition victims are brought to Stockholm — Numberless unemployed seek numbered jobs in New York — Basque dance is feature of jubilee ceremonies at St. Ignatius — John Nicholas Brown, heir to $80,000,000, weds news- paper columnist in Baltimore — West Point defeats Harvard 6-0 with one clever play. UNIVERSAL NEWSPAPER NEWSREEL NO. 86— Hoover calls former New York police commissioner to aid government in relieving unemployed situa- tion— Vienna hails first flight of world's largest land plane — 100,000 Catholics attend diamond jubilee of St. Ignatius college in San Francisco — Son of Belgium's Prince Leopold baptized at Brus- sels— 11 prisoners and liquor of the best nabbed by coast guard off New Jersey coast — Dynamiters re- move navigation menace of old liner's hull which reappears above surface outside New York harbor. PATHE SOUND NEWS NO. 89— Glenna Collett wins golf crown — Freak blizzard forecasts winter — Girl barbers give Philadelphia orphans trimming — Dedicate $1,500,000 church in capital — Boston mayor welcomes spirited Australian kangaroo — Nurmi sets world record in Germany — New York girl values charms at more than million — Aviators battle with bucking chutes at Roosevelt Field, New York. HEARST METROTONE NEWS NO. 208— New York sees some flying windmills — Japanese girls turning athletic — More bad news for the thirsty from Virginia — Catholics of West hold a jubilee in San Francisco — Kids of Brittany hold a frolic — Metrotone films Hitler, Germany's new Mussolini. HEARST METROTONE NEWS NO. 209— Guns roar at Fort Meyer, Va., in remembrance of first salvo fired by Yanks in World war — Healthiest New York babies get prizes — Sultan of Morocco hails President Doumergue of France in pomp at Casablanca — Milwaukee brewery getting all shined up for big business, if — Mrs. Hoover sees Navy trim Princeton — Metrotone brings wise sayings from Mr. Courage and Mr. Fear. KINOGRAMS NO. 5651— Britain mourns as R-101 victims are carried to graves — President meets com- mittee named to help jobless — Revolting thousands meet in Madrid bull fight arena to hear plea for overthrow of Spanish monarchv — Cardinal Hayes jubilee guest of St. Ignatius college in San Fran- cisco— German children greet President Von Hin- denburg on eighty-third birthday — New Jersey academy lads revive days when "knighthood was in flower" — Dynamite digs grave for old sea liner off Sandy Hook. KINOGRAMS NO. 5652— Oldtimers enact old Wild West days at Tombstone, Ariz. — Caligula's ship dug out of Lake Nemi, Italy, after 1900 years in grave — Train hits emptv auto at grade crossing so chil- dren can learn safety first — Scouts honor Theodore Roosevelt at Oyster Bay cemetery — All the canines at Philadelphia's dog show— Munich greets "sad autumn" in gay October festival — Yale and Army meet on gridiron. Roxy Creates Special Acts The Roxy theatre in New York has organ- ized a special stage production for use in connection with the showing of "Scotland Yard," which will feature three members of the chorus and two dancers from its ballet corps. Special song numbers will be rendered by the members of the chorus, with featured acts by the ballet girls as a departure from things customary at the Roxy. Paramount Loans Actors The Paramount in San Francisco loaned its stage stars to the Pacific Radio Trade Associa- tion when that organization held its exposition in Dreamland Auditorium there. The theatre received its due share of publicity from this tieup. November 1, 1930 EXHIBITORS HERALD-WORLD 61 W MUSIC AND TALENT Organist Is a Modern Pied Piper STAGE SHOWS Chicago Chicago Week Ending October 30 "High Speed" is the name of the stage show this week, and that's just what it is all the way through. Eddie Stanley, a screen comedian, who appears and reappears throughout the show, is part of the fun in the program. Wilbur Hall, a musician of parts (many, many parts), is just about all the rest of the comedy. Stanley appears before the curtain, with the lights off, plays a semblance of a tune on a squeaky clarinet and announces the program. From that time, he is off the stage and on again at fre- quent intervals and sometimes he is extremely funny. But toward the end, his humor runs out on him. He lacks the finishing punch. His start is great but his ending is rather weak. Al Evans, master of ceremonies, was master of the situation at every turn, from the time he sang the little song in tenor called "Singing a Song to the Stars" until he delivered his little sermon on the high speed of this day and age (or words to that effect). Wilbur Hall, who is advertised as a former mem- ber of Paul Whiteman's band, lived up to whatever fame he had when he toddled out on the stage with his galaxy of instruments and his two-foot shoes. Nobody knew how much a violin bow could be mis- treated until Wilbur took his fiddle in hand. He played it behind his back and over his head and he tossed the bow this way and that, but it always came back just in time to play the right note at the right time. Then he played a number on his slide trombone that was replete with triple or quadruple (maybe more than that) tonguing. But it wasn't until he began playing tunes on an automobile tire pump that the crowd really went into guffaws. He got a roar of applause when he had finished his act. Chicago patrons saw an adagio dancing act as good as anything they had seen for a while when Deno and Rochelle performed a rough .and furious creation of their titled the "Racketeer Dance." There was an abandon and yet a preciseness about it that couldn't fail to win the audience. The Bluesteppers, consisting of two boys and girl, were only fair in a tap dancing number. One of the boys, Jimmy Jade, does deserve credit, however, for his handsprings. He did them up so high one could easily imagine it was a kangaroo hopping about. Arthur Randy and Billie O'Brien were the other members in this act. Virginia Ray, a cute little girl who sings and dances, displayed an abundance of personality in her song numbers. Al Evans and his stage orchestra added diversion with a charming medley of popular tunes played al- most entirely by the stringed instruments. There was no blaring noise. It was all played with the soft pedal down, so to speak, and it was good atmosphere. Ballet numbers were provided by the Gould Girls, who were attired in red costumes. H. Leopold Spitalny directed the Chicago orchestra in the overture, "Caprice Italienne." Omaha Orpheum Week Ending October 23 The Berkoffs, Louis, his two sisters, Gertrude and Frieda, supported by a chorus of four other girls, were on this week's R K O vaudeville program in {Continued on next page, column 2) Jay Witmark Jay Witmark, a pioneer in the production, exploitation and merchandising of sheet music has assumed his new duties as vice president and general manager of the Red Star Music Company, Inc., a subsidiary of the Fox Film corporation. He succeeds Pat Flaherty, re- signed. The name of Witmark has been out- standing in the music industry, M. Witmark & Sons being founded some 35 years ago. Mr. Witmark was one of the founders of, and a director of, the American Society of Com- posers, Authors and Publishers, of which so- ciety he was at one time treasurer. DICK BETTS Successfully Featuring The New Vogue in Organ Presentations At the WARNER BROS.' Roger Sherman Theatre New Haven, Conn. BETTS' SOLOS ARE GOOD BETS" Jean Anthony Beckons and Kids Follow "Future Star Contest" Interests Them and They Flock to Saturday Matinees One way of building up child pat- ronage at a theatre is to find some way of interesting them. Children, almost without exception, like to do some- thing themselves, and they rather watch one of their number perform than anything else they know of. Those who have worked with children will tell you that, and if you have ever had occasion to be with them, you will know it to be true. And they just love an audience, and, in this particular case the audience is always there, be- cause it is a part of the scheme, for children will sit and watch another child perform when an adult bores them to tears. Jean Anthony is the organist at the Bel- park theatre in Chicago, and a short while ago he established what he terms the Fu- ture Star Contest, which is an exceedingly interesting stage and musical contest be- ing conducted at the theatre for the youngsters. Also, in the opinion of many of the adults who attend, it may result in the selecting of stage and screen stars of the coming generation. Every Saturday matinee is a "tryout" matinee, at which time children are select- ed to appear at the evening solo of the following Wednesday. The winners in the Wednesday contest are chosen to appear m a group for the final show and contest held on each eighth Wednesday, when the grand prizes are awarded by some mer- chant. Anthony arranges his contest solos in a way that puts the kiddies over in a professional manner. The audience does not choose the winners, but three judges, who sit in the audience do. This is one of the activities that the Belpark uses to keep the attention of the neighborhood on its organist and the or- gan 'Solos. The daily request broadcast in the theatre has been a big success, having brought as many as 600 requests in a single day. The Birthday Club is a sepa- rate feature and the most recent thing to be started is Football Night, when the lo- cal football squad with the coach, faculty and cheer leader take over the show, sing- ing college songs only. UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'way N. Y. City 62 EXHIBITORS HERALD -WORLD November 1, 1930 STAGE SHOWS (Continued from preceding page, column 1) HELLO EVERYBODY— Just came in from big doings at the new offices of New York's newest music publisher, Phil Kornheiser, Inc. Thank good- ness I'm pretty skinny, because as it was I had a hard time trying to squeeze my way in. I think nearly everyone in the Times Square district (and lots from other districts and cities) were there, too. I know that every music publisher up and down this old alley was there wishing Phil, and his new force, good wishes. Professional people, hungry reporters and the like were there trying to get a bite to eat and maybe a little drink, but it was impossible because the counter was jammed with people from music firms, getting a free meal. In other words, we all had a good time, and I know every friend Phil's got (and that's plenty) wishes him plenty of sucecss. . . . George Pian- tidosi, Bernie Pollock and the rest of the staff were all busy, welcoming such personages as Joe Keit, Benny Meroff (oh, what's the use), hundreds of others. . . . Did you hear about Sara Abrams, sec- retary to Jack Mills, of the Mills Music, Inc. ? Well, Sara has become an ardent enthusiast of miniature golf (aren't we all), since the firm published the comedy novelty song entitled : "I've Gone Goofy Over Miniature Golf." She has entered the Tom Thumb Golf Tournament, and par of the course she plays on is 43, but after days of con- stant practice she is able to go around the said course in only — 86. All of which proves that ice cream and lobsters don't go well together. . . . Dropped in to see Hy C. Geis at the Jersey City Stanley the other night to hear his organ solo and was surprised to see him on the stage as a comedian after his solo. Hy not only is a good organist but is also a finished comedian (take it however you please). ... J. Howard Scott, formerly fea- tured organist at the Mayfair, Asbury Park, N. J., is now putting on a one man show at the Municipal Convention Hall at Asbury Park. Scott is putting on organ concerts every day in conjunction with whatever is doing at the massive hall and, though it is a tedious task, he is growing fat on it and looks great. Incidentally he is getting fan mail from all over the country from visitor's who have heard him. . . . Julias P. Witmark, Jr., son of the late Julius P. Witmark, has assumed the sales man- agership of M. Witmark & Sons. In addition to his new duties, Mr. Witmark is head of the me- chanical department and director of the Standard Catalog. He is a graduate of Columbia University (five years ago) and since then has been actively engaged hj the music publishing business with H. Witmark & Sons. . . . Met Danny Winkler, general manager of DeSylva, Brown & Henderson, Inc., the other day on Fifth Avenue and Danny told me that he had just received news from the West Coast which indicates that the music written for the Fox production, "Just Imagine," by Buddy DeSylva, Lew Brown and Ray Henderson, will surpass in success and popularity the music writen by them for "Sunny- side Up." When Winkler speaks of the "Just Imagine" score his enthusiasm knows no bounds. Each of the songs, he says, is distinctly different from the others, but all are stamped with the dis- tinctive hallmark of the three boys. Usually chary of expressing an opinion, Winkler expresses him- self as certain of the hit qualities possessed by these three songs. The songs are: "I Am Only the Words, You are the Melody," "There's Some- thing About an Old Fashioned Girl" and "Never Swat a Fly." . . . When Mitzi Green, Paramount's nine-year-old screen star, made her first personal appearance at the New York Paramount, the young- ster appeared without a second's rehearsal and with barely enough time to don her stage clothes. She appeared at the Michigan, Detroit, last week and inadequate train facilities prevented her arrival un- til shortly after noon. With the stage show sched- uled for approximately 12 :30 p. m. she had to rush over from the Grand Central just in time for the show. . . . "That's swell," said Mitzi, when in- formed about the arrangements. "I never did know what this rehearsal fuss was all about." . . . Ruth Kaye, well known character songstress, and her ac- companist. Ralph Tuchband, opened last Friday in a clever little vaudeville skit. Here's hoping that no more music publishers open new offices in the coming week, because it makeB it pretty tough to write after making a personal appearance at one of those thindigs. Omaha, opening an international melange of vaude- ville entertainment. In colorful Russian costumes, these players pre- sented exceptional, well received folk dance num- bers. In the first dance six girls appeared in cos- tumes in which yellow predominated, set off with striking effect by shining black boots. They wore headgear. Next one of the Berkoff 6isters presented an American tap dance, wearing a blue dress of plainest design. In the third the six girls wore elaborate uniform style costumes, in which blue, gold and silver trim and white plumed hats lent striking effect. The orchestra leader, introduced as Lenin himself to supply additional Russian atmos- phere, sang a eolo during this dance. Each girl carried a black rope, used in the close of the num- ber in a "skip" dance. "Petruschka" and other numbers followed. Bert Walton, comic introduced each of the acts and as interpreter and "end man" kept the audience in laughter, especially in his repartee with Louis Berkoff and with Don Galvan, Spanish banjo boy, who seemingly impromptu fashion carried the role of Amos, while Walton kept referring to himself as "de president ob de taxi-cab company." Galvan's guitar and banjo numbers went over big. He clowned along a good bit and asked the audience to pass its applause along to "the boys in the pit" who "are good showmen." Galvan's combination mandolin-banjo effect was a winner. He left the stage and crossed the front of the theatre in front of the pit in an effort to prove he used no mechani- cal device to produce this two-instrument effect. The audience was asked to choose selections and "La Paloma" and "In a Spanish Town" were among the favorites. The third of the international acts was "Any Family" in America, by a company of five in which Jerry Hausner, Emma De Weale, Velma McCall, Grant Erwin and Russell Baker, a local boy, showed in accentuation how a girl who "was 19 last March" has difficulties in finding a man to marry her. The over-anxious mother and the too-outspoken father create complications for a daughter who finally wins out. Bert Walton's comic comments add to the en- joyment of this act. Milwaukee Wisconsin Week Ending October 24 "If I Could Be With You" is offered by the Joyboys under the direction of Jimmy Innes as a prologue to Fanchon & Marco's "Idea in Blue." The first episode of the Idea opens with the chorus attired in blue costumes and white headdresses before a blue background while Paul Russell sings "Rhap- sody in Blue" and "Blue Shadows." Webster and Marino do a bit of snappy stepping, which is followed by another number by the chorus attired in light blue veils. Paul Russell again offers a vocal selection in connection with this episode. Mitzi Mayfair turns some difficult dance steps, fol- lowed by a male singer rigged up a la Al Jolson, who sings and jokes and introduces another tap dancer. Mitzi then comes back to do a bit of tap dancing to the tune of "Sing, You Sinners." "Rhapsody in Blue" again furnishes the musical selection for the next episode, which finds the chorus dancing before an apparent statue, which, however, comes to life and introduces Renoff & Renova in a bit of fine dancing. Webster and Marino again take the stage, this Don Galvan "The Spanish Banjo Boy" Book Solid R. K. O. Playing R K O Orpheum Theatre, Omaha Hugo Morris Sam Roberts R. K. O. N. Y. Chicago R. K. O. Murray Feil West Coast time with a humorous sketch of ballet dancing. They are fairly clever and draw a good laugh. For the finale the chorus is again attired in blue with Paul Russell singing "Blue City Blues." Minia- ture tall buildings form the background for closing episode. Detroit Hollywood Week Ending October 15 (First Half) Eddie Loughton, a6 master of ceremonies at the Hollywood for an indefinite period, is winning a place for himself with theatre patrons which few M. C.'s in Detroit have succeeded in doing. But the boy is clever and the public must have their favorites. A singer who can also tear off a few steps when occasion demands, Eddie is "goaling" the crowds at every performance. Frankenbergr's Juveniles, "Tiny Stare of Steps and Tunes," headlines the bill at this independent this bill. They play countless musical instruments, and their vocal and dance numbers are a pleasure to hear and see. The Australian Waites, whip- crackers and thrillers par excellent, give the patrons a good run and several moments of edge-of-the-seat stuff. Al Cook and Hazel Langton are seen in a comedy skit, "Dentalology," completing the stage show. Cincinnati R K O Albee Week Ending October 31 Stage show at the R K O Albee this week is topped by Nan Halperin, who, on account of her numerous appearances here in the past, has endeared herself to the week by week regulars. Miss Halperin, in an act called "Shady Ladies of Today and Tomor- row," dons a colorful midieval regalia and reads from "Famous Women of History." singing of Lucresia Borgia as well as other ladies of the past whose reputations were none too savory. Her tabloid version of "Scarlet Sister Mary" at the finale is a gem, and timely, too, as this production closed a legitimate engagement here on the day Miss Hal- perin opened. A runner-up for headline honors is Dave Apollon and his string band, together with a number of real hoofers. The star performer of the act is Danzi Goodell, who evidences a mature appreciation of rhythm in eccentric dancing. Apollon moves about throughout the act, playing his mandolin and indulg- ing in witty conversation and wisecracks. The act goes over with a bang. Burns and Kissen, with ridiculous parodies on popular songs, together with plenty dialog, win hearty applause plus encores. Their "Following You" number went over especially big. The Seven Nelsons, heralded as an European im- portation, offer a series of acrobatic stunts that are extremely difficult, in fact, some are really of the breath-taking kind. Indianapolis Lyric Week Ending October 31 One of the most popular acts in the stage show this week is that of Laypo and Lee, two comedy acro- bats who study their correspondence school lesson on how to learn to be an actor. They got a good hand from the audience. The Gray Family in a miniature revue also is good. The family is composed of four attractive girls and two young men. They have youth and freshness and appeal to the audience. The act consists of some nice dancing and closes with a fast climax. Danny Duncan and his company add to the enter- tainment with a comedy playlet, song and dance. The comedy is good and is well received. Gordon, too, is getting the laughs with his humor- ous observations as he plays an old violin. He is a musician who does not take himself too seriously. Dave, the Negro dancer, returns again with Tressie, and their stepping is among the best in the business. San Antonio Majestic Week Ending October 30 Jean Sarli and His Majestic RKO-lians again open the entertainment with another novelty overture of one of his own popular arrangements of musical treats. The headliner on the current week's big time vaudeville bill is the rotund comedian, Bob Murphy, who also acts as master of ceremonies and intro- duces each act on the program. Murphy has a new (Continued on next page, column 1) November 1, 1930 EXHIBITORS HERALD -WORLD 63 STAGE SHOWS {Continued from preceding page, column 3) line of chatter and also new song numbers, which Bobby puts over. Chapell and Carle ton offered an athletic oddity with several amazing twists and turns that really delighted the patrons. Mills and Bobbie, billed as laughmakers from Lon- dontown making their American debut, drew a good hand for their comical dialog, dances and songs. "Lights & Shadows" was also presented and the stage settings were most elaborate throughout the entire production. It is a fantasy in a series of dance 6teps and medley with ten starring artistes. mostly young and petite maidens. Their costumes were very pretty and neat. The dances were Clevel- and the songs of a varied type. Kansas City Pantages Week Ending October 24 The Fanchon and Marco "Gems and Jams" Idea was one of the most popular of the stage units to visit the Pantages this season. It contained a beautiful and beautifully costumed chorus, and in addition a number of novelties which were each good shows in themselves. The appearance of the chorus on wheels created the big sensation of the act. Jim Penman opens the skit with an expert monocycle performance. He not only manages the paraphernalia he wears upon his feet, but whirls Indian clubs and tennis balls as he cycles. Following his act the Sunkist Beauties came wheeling in on cycles, all in swallow tail suits and high silk hats. The effect was as- tonishing. Nee Wong, Chinese 6inger, sang "Yes Sir, That's My Baby" in his native language, keeping to the American rhythm and tune. He is a Chinaman who has learned his jazz. Joe and Jane McKenna, a slap-stick comedy team, earned the most applause for their efforts. Their act is really funny, and decidedly strenuous, and they deserve all of the hand-clapping they get. Pittsburgh Enright Week Ending October 23 Dick Powell, m. c, calls his stage show "Melody Lane," and it is well in keeping with the high stand- ard of entertainment the Enright is presenting reg- ularly. This is Dick's eighty-seventh week, and his announcement that he has just been given a new six-month contract is greeted with applause at each performance. The hit of the show is a couple of Negro boys in their early 'teens, billed as Midnight and Daybreak. These boys can certainly do some tall, wide and hand- some tap dancing and they are show stoppers par excellence. They perform speedy and difficult steps with apparent ease. Pall Mall, blackface, sings songs and tells stories fairly well. Some of his stories are not so new but he is adept at putting them across. He sings a medley, weaving a story from the titles of many popular songs, which makes a hit. Geraldine does an exceedingly difficult control dance, twisting her body in amazing shapes, and gets a big hand. The Enright Rockets support her in a good Oriental fantasy. Laura and Leona, two-girl adagio team, are above ART THOMPSON Warner Brothers Ritz Theatre Clarksburg West Virginia West Virginia's "Ace" Organist takes this opportunity to thank the following boys for a very pleasant four days in New York: Harry Blair — Sam Ward — Sam Wigler — Al Salomon — Jim Durkin, and last, but not least — Ed Dawson. the average. The girls show much grace and strength. The band gives a fine rendition of "Rhap- sody in Blue" while the girls do their dance. Later Dick sings "Here Comes the Sun," and the band puts over the peppy "Tiger Rag." Oklahoma City Orpheum Week Ending October 17 The Weaver Brothers, Cicero and Abner, and Elviry, the gal, return to the Orpheum for a week's stay — and it goes without saying that the theatre was packed every performance. Here is a real big time act, with the Arkansas boys showing that the unsophisticated drama isn't everything the stage has to offer. The best part of it is they are really funny. Downright funny. The rural boys and their sister pull wisecracks by the yard, and the big audiences responded nobly. Here is a show well worth seeing. On opening afternoon and night, a line a block long reached in each direction. Detroit Fisher Week Ending October 30 Fred Lightner, play-boy brother of Winnie Light- ner, screen star, hands out lots of laughs, and does plenty of comedy or. the stage of the Fisher this week. Fred has a likable personality, possesses a natural ability as a comedian, and works fast. More M. C.'s like this boy would make reviewing stage shows a pleasure. "Hallowe'en Revels" is the title of the new Publix unit which is introduced by Lightner. A nice lineup of acts has been gathered together, and they all strut their stuff against a background in keeping with the season and show title. The Kemmys and Eva Ivey click to start the ball rolling, while the Rhythm Hotel (misleading name) is a vocal act of five syncopators. This crew has a well chosen group of songs, and how they sing them means everything. Fred Crump and Joseph Jones, billed as "The Drumming Ace" and "Harlem's Favorite Singer," lend color to the production. Both boys perform in such a manner as to fully explain the billing, and their entertainment is in a class by itself. Pete and Peaches, a tap duo, and Frances Carter, a vocalist, line up with the rest of the talent to complete one of the better grade shows seen at the Fisher in several weeks. Detroit Michigan Week Ending October 23 Mitzi Green, the child wonder from screenland, steals the show. And for good reason. Her imita- tions, as a part of "Toot Sweet," her Publix unit vehicle, are clever. She sings and struts and has the audience yelling for encores. Lou Kosloff as M. C. introduces the little star and works with her. Sumner and Hunt, a male and female chatter act, and a pair of fast steppers named Bernice and Emily, who really are good, complete the bill. Eduard Werner and the Michigan Symphony, with Mrs. Eduard Werner at the organ console, offer pleasing melodies. Clara Bow's "Her Wedding Night" is the screen offering. Detroit Michigan Week Ending October 30 Billy Glason tops the stage bill at the Michigan this week, as master of ceremonies in charge of the fun and merriment in the Publix unit, "Garden of Girls." The setting is in keeping with the title, and Fred Evans' 25 beauties are all that could be expected of a chorus. Billy himself has a pleasing line of non- sense, and gets across with his audience. Bob, Bob and Bobbie, three whirlwind jugglers of no mean ability, furnish thrills and comedy with their offering, which moves at a pace almost as fast as the objects which they toss and throw about the stage. Gertrude Fisher has a neat spot on the bill, and pro- ceeds to entertain the customers with just the sort of stuff that makes the coins tinkle into the box office. Olive Sibley, soprano, warbles two numbers, and if permitted, might even be tempted to offer an encore. Lou Kosloff, who is well known to Detroit theatre- goers as a stage master of ceremonies, appears in a new role this week, as the conductor of the Michigan Symphony Orchestra, in the absence of Eduard Werner, who is "guesting it" at the Fisher. Lou does a neat job with the piece, titled "Shades of Blue," {Continued on next page, column 2) "You Can't Go Wrong With Any Feist Song" WHAT'S THE USE DOWN THE RIVER OF GOLDEN DREAMS AROUND THE CORNER I'LL BE BLUE JUST THINKING OF YOU UKULELE MOON IT HAPPENED IN MONTEKEY 'LL STILL BELONG TO YOU (from "Whoopee") SWEETHEART OF MY STUDENT DAYS IF I HAD A GIRL LIKE YOU THE SONG WITHOUT A NAME A BIG BOUQUET FOR YOU THE WALTZ YOU SAVED FOP, ME WHY HAVE YOU FORGOTTEN WAIKIKI Leo Feist, Inc. 56 Cooper Square New York, N. Y. 64 EXHIBITORS HERALD-WORLD November 1, 1930 STAGE SHOWS (Continued from preceding page, column 2) Art Kassel By BOBBY MELLIN Art Kassel, popular leader of the Metropole orches- tra, broadcasting over WIBO and conductor of the Shell Oil program over the NBC network, is rapidly winning nationwide rec- ognition among radio lis- teners for his dynamic personality and clever entertainment specialties. Although Kassel is still a young man, his accom- plishments in the musical field make up a long list. He plays many types of music, and does them well enough to please the most critical listeners, he has assembled one of the most effective orchestras in Chicago. He has written a number of popular songs, is an ex- pert soloist himself, and has received favorable acclaim from many sources. Art is a likable chap and should go a long way towards reaching the top of the ladder. With the new NBC offices finally settled in Chi- cago, the long planned move of important radio fea- tures from New York will take place shortly. The company will move the entire set-up of all basic sus- taining programs to Chicago. This means forty hours weekly. The switch will give the terrifically cramped New York stations more room to expand with "name" attractions for the commercial accounts. The Chi- cago office will use the available time to build un- knowns into national names, with all programs set for countrywide hookups. Ignace Paderewski, one of four concert "name" holdouts, now available for broadcasting by NBC next year. The Polish pianist will appear on the air if his manager accedes, Paderewski leaving it to his judgment. Other three holdouts are Geraldine Farrar, Fritz Kreisler and Sergei Rachmaninoff. The hold- out artists figure radio work lessens their drawing power on the concert stage. The girls seem to have a sure-fire way of identify- ing Wayne King, leader of the Pure Oil Orchestra, heard each Thursday night over an NBC network. Having just completed a broadcast in a nineteenth floor studio of the National Broadcasting company, Wayne was downward bound on the elevator. "That's Wayne King there," whispered one young miss to her friend. "Gee, but hasn't he the cutest teeth, though," returned the other. * • • Jan Garber and his Greater Recording Orchestra are the newest addition to the group of ace bands broadcasting daily over WBBM, Chicago. Garber, like Paul Whitcman and Ben Bernie, is a world famous orchestra leader, whose marvelous music is appreciated by all radio fans who tune in daily over the above station. Jan and the boys are now play- ing at the New Lincoln Tavern at Broadway and Lawrence avenues. Ted Fiorito orchestra goes into the Lowry hotel, St. Paul, for four weeks, beginning November 1, and then to the Schroder hotel, Milwaukee, for an additional month — Ben Pollack and his NBC or- chestra open at the Gibson hotel, Cincinnati, No- vember 3, for 10 weeks — The Music Corporation of America, Chicago, added a radio producing depart- ment in charge of Paul Kapps, brother of Jack, who Is head of the recording division for Bruns- wick's. The company's first account is Lucien Le Long perfume. Hill-billy radio music is gaining rapidly in popu- larity. The Pickard family, on the air twice a week, once on a commercial program and on sustaining, have climbed from last place to second place in a few months, In the matter of fan mail, only Amos 'n* Andy getting more letters. Remarkable is that the majority of the letters are from the Tennessee and Kentucky backwoods, all writing for jobs along with their flattery. One person offered to come up and play the guitar for $12 a month, room and board. ably covering the field of popular "blue" selections, such as "The Birth of the Blues." "Rhapsody in Blue," etc. Nancy Carroll's latest, "Laughter," is the current screen attraction. Mrs. Eduard Werner provides organ selections, though not as a featured spot on the bill. A comedy and Paramount sound newsreel round out the bill. San Francisco Fox Week Ending October 30 Variety makes the bill at the Fox theatre especially spicy this week, with "Way For a Sailor" on the screen; a symphonic poem, "Japanese Fantasy," presented by the orchestra directed by Walt Roesner, and "On the Talkie Set Idea," Fanchon and Marco stage attraction. Walt Roesner cleverly intermingles the "Japanese Sand Man" with airs from Puccini's "Madame But- terfly" and this offering is made realistic with tableau representing Japanese scenes, and a soprano solo by Elsa Behlow Trautner. For a change, the orchestra is on the stage for the stage show and the curtain goes up on a scene representing F. & M. Productions Stage No. 4, with cameras, directors and a lively lot of chorus girls in action, dressed in nifty fur-trimmed costumes. Marian Belctt and Gil Lamb do a lot of gamboling around on the set and pull off a lot of funny gags, songs and dances without wasting any time. One is very short and compact and the other tall and skinny, which helps out the fun. Walt introduces Rose Valyda, of the contralto- bass voice, and she proves as entertaining as ever — and as attractive to the eye. The girls come on and dance and go through some difficult balancing stunts, one starring in this work. De Dora and Lolita, Apache dancers, demonstrate that this style of dancing has not been overdone by offering a performance full of novelties and thrills and ever so polished. They are followed by the pic- ture director and his companion in crime who offer a burlesque on the dance that gets a lot of hearty laughs. The Caila Torney Dancers, in ballet costume, come out as Rose Valyda sings and tap dance in ballet style, with two doing a dance on steps. Browne and Villa present a demonstration of rag art, making a picture in a huge frame by means of colored rags. In its completed form this proves to be Betty Ross making the first American flag. The act comes to a close with the Carla Torney Dancers making their appearance in enormous hoop skirts and Marian Belett clad in a cloth-saving cos- tume and doing an ultra modern acrobatic dance. San Antonio Majestic Week Ending October 23 Jean Sarli and his R-K-Olians are still holding full sway in the orchestra pit and Jean rendered another novelty overture that got over to good advantage and pleased mightily. Each week the genial Sarli has an original idea of his to offer via musical instruments and the Majestic theatre solo organist, Vernon Geyer, always comes in to inject his melange into the introductory symphony. This week, the headlining R K O vaudeville act on the program is Geraldine and Jo, the international JULIA DAWN] The Golden Voiced Organist STILL DOING NOVELTIES FOR DELUXE THEATRES NOW AT PARAMOUNT'S PRINCE EDWARD THEATRE SYDNEY AUSTRALIA u kiddie stars, are billed in "Something Different," of- fered a bright turn of entertaining features which was clever and unique and these two youngster* pleased the audience to the utmost. Lane, Osborne and Chico appeared in a classical diversion and their presentation included several dances and songs of the highest type. Melody and motion reigned over this entire number. Tom and Ray Romaine, in a skit called "Noisy Neighbors," was a farce comedy throughout with funny tunes and dance steps to top off their sketch. This pair of comedians are about the best on the vaudeville stage today, according to local critics and reviewers. Harry Holmes, "The Pessimist," sure did rock the crowds with laughter all during the time he was on the stage. Mr. Holmes also appeared before the Optimist Club here, a local organization, and this helped to plug his act at this vaudefilm house. H» was a riot at each and every performance that he made in the Alamo City. On the silver screen was the talking picture re- leased by Universal, "A Lady Surrenders." Detroit Fox Week Ending October 30 Fifi Dorsay, "than whom there is no other" in the esteem of Detroit movie-goers, has been held over by popular demand, for a second week as the head- line stage attraction. What Fifi does to the custom- ers, with her vocal numbers and her parading down into the audience, where she musses the hair and kisses a few bald heads, makes her one of the out- standing screen players in the matter of personal appearances. Fifi simply jumps whole-heartedly into the spirit of the occasion and makes the most of every opportunity. The F & M "Cadets" idea serves as a background for Fifi's clowning, and the piece is presided over by Sam Jack Kaufman, who might have been lined up before the (imitation) stone wall before which the chorus of 12 performed, and shot by Miss Dorsay. Born and Lawrence, billed as a two-man comic offering, have a bagful of laughs with their motions while singing "Down by the Old Mill Stream," while "Sally," as always, is their big number. Johnnie Dunn, a uke player, proves that the truly American instrument can be made to do things when he plays "Stars and Stripes Forever" in a way that calls for an encore. The tumbling of Rog-man and Trigger, and the vocal efforts of Mabel and Marcia, two pretty girls, don't leave much to be desired. Just to do the job right, however, Wallins and Barnes get off some neat and clever stepping. It is, as a unit, a great show, with more than one individual performer of merit and ability. Warner Baxter is seen on the screen in "Rene- gades." A short organ prologue, and Fox Movietone newsreel complete the bill. San Antonio Majestic Week Ending October 16 Headlining this R K O vaudeville bill was Harry Carroll and his 1930 Edition revue, featuring Miss Maxine Lewis, who has a very charming voice and did a medley of several of the famous song hits with Carroll, bringing out former musical num- bers as well as present ones. Carroll himself is a well known song composer, revue producer and with this current stageshow acts as the master of cere- monies for the production. The 1930 edition of the Harry Carroll review contains a host of dancing, singing and musical comedy stars, among them is Eddie Bruce, a new find of the vaudeville ranks, also does his bit to put his likeable comedy into most of the review scenes. Six very talented danc- ing darlings go through some mighty clever steps. Opening the program were Gaynor and Byron, about two of the fastest humans on roller skates. They do a turn of eccentric whirlwind twists on these little rollers, which was entertaining and pleasing. Harry Foster Welch, a novelty entertainer fea- tured on this week's stage show as a one-man band and his presentation is truly a high 6pot on any bill of fare. Audience responded with a good hand. So rounds out another fine vaudeville presen- tation, according to this reviewer, who believes that this is the best intact show to play the Greater Majestic since last summer. Jean Sarli and his R-K-Olians, theatre house or- chestra rendered a most delightful novel overture, then offered the usual march number. "Voice of the R-K-O." November 1, 1930 EXHIBITORS HERALD-WORLD 65 RADIO SURVEY Week Ending October 17, 1930 Taken from the broadcasts of- the five impor- tant stations in New York City 1 — "Loving You the Way I Do" (Shapiro, Bernstein). 2 — "Sing Something Simple" (Harms). 3— "If I Could Be with You (One Hour Tonight)" (De Sylva). 4— "I Still Get a Thrill Thinking of You" (Davis, Coots & Engel). o— "Go Home and Tell Your Mother" (Rob- bins). 6 — "Somewhere in Old Wyoming" (Berlin). 7 — "Maybe It's Love" (Remick). 8 — "My Baby Just Cares for Me" (Donald- son, Douglas & Gumble). 9 — "Sweetheart of My Student Davs" (Feist). 10— "Kiss Waltz" (M. Witinark). RADIO SURVEY Week Ending October 10 Times 1 — "Sing Something Simple" (Harms).. 33 2 — "Go Home and Tell Your Mother" (Robbins) _ 31 3 — "I'll Be Blue Just Thinking of You" (Feist) _ 31 4 — "Loving You the Way I Do" (Sha- piro, Bernstein) _ _ 29 5 — "What's the Use" (Feist) 27 6 — "My Baby Just Cares for Me" (Don- aldson, Douglas & Gumble) 27 7— "If I Could Be With You (One Hour Tonight) (Remick) _... 26 8 — "Don't Tell Her What Happened to Me" (De Sylva, Brown & Hender- son ) _ 26 9 — "I Don't Mind Walking in the Rain" (Forster) _ _. 24 10 — "Just a Little Closer" (Robbins) 23 San Francisco Generous With Theatre Talent (Special to the Herald-Woild) SAN FRANCISCO, Oct. 30.— The success attained by Walt Roesner of the Fox theatre, San Francisco, with the recent presentation of his "symphonic poems" at the Roxy theatre, New York, emphasizes the importance of the city by the Golden Gate in developing theatrical and musical talent. Fanchon and Marco, now at the top in producing stage shows, began here in the Little Club in Tait's Cafe, on O'Farrell street. Jack Partington, painter and designer of 6tage shows, went from the Granada theatre to New York to take charge of all Paramount stage productions in that city. Paul Ash, who has won fame in Chicago and New York, went East after winning acclaim at the Granada theatre here, while Paul Whiteman, king of jazz, was 6et up in business in San Francisco. During the war he led a marine band at Mare Island. Ollie Wallace Returns to Portland Broadway (Special to the Herald-World) PORTLAND, ORE., Oct. 30.— One of the most popular and wellknown organists on the Pacific Coast, "Ollie" Wallace, has again returned to the Fox Broadway theatre, Portland, where he opens for an indefinite engagement. Wallace has spent the past three years playing in the large theatres in Southern California. Wallace was the featured organist at the Broad- way when it opened four years ago. Vaudeville Is Reinstated At K. C. Pantages (Special to the Herald-World) KANSAS CITY, Oct. 30.— Fanchon and Marco stage shows have been dropped from the Pantages policy here after several months of continuous pres- entations. Vaudeville has been reinstated. The Globe theatre reopened this week with pictures and Loie Bridge's musical comedy company. The Globe has been dark for several months. It was the first theatre in town to show talking pictures. Ellard at the Texas (Special to the Herald-World) SAN ANTONIO, Oct. 30.— Jimmie Ellard, stage band leader of the Metropolitan theatre, Houston, is now guest master of ceremonies at the Texas theatre here this week. (Special to the Herald-World) HOLLYWOOD, Oct. 23.— Eddie Cantor and George Olsen have always been great friends. This week Cantor opened at Olsen's night club for a short engagement, refusing an offer of $20,000 to appear on the stage, as a favor to his friend. He offered his services gratis. * * * Warner Brothers' "Oh Sailor Behave," for- merly "Nancy From Naples," has a duo of "naturals" in "Highway to Heaven" and "When Love Comes in the Moonlight." Al- though the picture has not yet had its New York premiere, the mechanical companies are recording the numbers. The film is playing second run here and the songs are climbing high on the "best sellers" list. * # * Ted Weems and his Victor recording artists are playing an indefinite engagement at the Roosevelt Blossom Room. The "Personality Boys," Country Washburn, Art Weems, Parker Gibbs and Arthur Jarrett, are assisting. Meyer Synchronizing Service has found it necessary to move its offices to Tec-Art studios. The recording equipment will remain at Metropolitan where the "musical service for producers" will be maintained. * * * Charlie Murray enjoyed an extra holiday during Yom Kippur while George Sidney re- mained at home. Sidney says he will even the score when St. Patrick's day arrives. * * * Fox has exercised the second option of a contract for five years with Pat J. Flaherty as vice-president and general manager of the New York Red Star Music Company, pub- lishers of Fox song product. New branches in Detroit, Chicago and Boston will be established. * * * Charlie Hamp has signed for 52 weeks over the NBC network. The high salaried singer will be heard in practically every section of the country except the West, where he has the largest following. Hamp is tremendously popular over the air here. * * * Josiah Zuro has completed the musical score to be synchronized for the foreign release of "Her Man." This is in accordance with Pathe's plan to release its entire foreign prod- uct in silent form with musical accompaniment. TOM HACKER. Cherniavsky New Guest Leader at Saenger (Special to the Herald-World) NEW ORLEANS, Oct. 30.— Joseph Cherniavsky, known in California as the Emperor of Jazz, and most famous because of his musical score in the motion picture, "Show Boat," opens at the Saenger theatre Friday, October 31, as the new guest con- ductor of the Saenger grand orchestra. Cherniavsky came to New Orleans direct from Hollywood. For the past three years he was general music director for the Universal studios in California and was re- sponsible for all musical scores in Universal pictures, among them being "Show Boat," which played at the Saenger in June, 1929. Cole on Southern Trip Bob Cole, Chicago sales manager for Lewis, Manne and Butler, is away on a southern trip that will eventually take in the West Coast, carrying with him a catalog that includes their new song hit "What a Fool I've Been to Believe in You." Cole has been in the music business for the last 15 years and was at one time affiliated with Witmark. 3REMICK USIC / ORP. HOMES V HARM EVERY SONG A TOUCH-DOWN FOOTBALL FREDDY (My Collegiate Man) Novelty-Rah-Rah Song The cheer-leader of 'em all — The song that makes the boys play. MAYBE IT'S LOVE Fox-trot theme from Warner Bros.-Vitaphone "Maybe It's Love" featuring the "AH American" Football team. WASTING MY LOVE ON YOU (Fox-trot ballad) Crashes right thru the line. IF I COULD BE WITH YOU (One Hour Tonight) (Fox-trot hit) Knocks 'em for a goal. EVERYTHING IS EVEN (Even worse than it was before) (The timely comedy song) Wins the game with a "laugh". ORGANISTS: Have you re- ceived your cue-sheets of "The Tom Thumb" slide novelty featur- ing "Songs They Sing". Write for it, to Cliff Hess Special Service Mgr. REMICK MUSIC CORP. 2I9W.4€T-"ST New York City 66 EXHIBITORS HERALD-WORLD November 1, 1930 SID SAYS aflout SONGS m? BEST SELLERS WEEK ENDING OCTOBER 25 No. i "Little White Lies"— (Donaldson). No. 2 "Betty Co-ed" — (Carl Fisher). "If I Could Be With You Tonight"- ( Remick). "Kiss Waltz"— (M. Witmark). "Moonlight On the Colorado"— (Shapiro). "When the Organ Played at Twilight" — (Santly). "When It's Springtime in the Rockies" —(Villa Moret). No. 3 ■ "Go Home and Tell Your Mother" — (Robbins). "Somewhere in Old Wyoming" — (J. • Morris). No. 4 "I'm Yours" — (Famous). "Confessin' That I Love You" — (Berlin). "I Still Get a Thrill Thinking of You" — (Davis, Coots & Engel). No. 5 "Always in All Wavs" — (Famous). "Here Comes the Sun" — (RobbinsK "Gee But I'd Like to Make You Haf>t>y"—(De Sylva). "Beyond the Blue Horizon" — (Fa- mous). "Sing Something Simple" — (Harms). * * * "MAYBE IT'S LOVE— (Remick Music Coin-)— The theme song of the WARNER picture of the same name. By three good writers, this song looks O. K. and is already getting a nice plug. "Words and music by Sidney D. Mitchell, Archie Gottlor and Geo. W. Meyer. * * * "FORGIVE ME"— (Leo Feist, Inc.) — A fox trot ballad with a good lyric and melody of the type that usually sells. One of the writers is the well known Rudy Vallee, who usually can start a song single-handed. Words and music by Rudy Vallee and James A. Morcaldi. * * * "HULLABALOO"— (M. Witmark & Sons)— This number featured in the WARNER picture DANCING SWEETIES, is a real hot tune. Will be a big orchestra tune, but as to whether it's commercial, will have to be seen. Lyric by Walter O'Keefe. music by Bobby Dolan. * * * "I'LL BE BLUE JUST THINKING OF YOU (From Now On)" — (Leo Feist, Inc.) — An excellent fox trot ballad that looks like it should develop into a big song. Getting a big radio plug and this or ganization will, no doubt, put this song over. Words by George Whiting, music by Pete Wendling. * * « "WHY HAVE YOU FORGOTTEN WAIKIKI" — (Leo Feist, Inc.) — We haven't had a song about HAWAII in some time. This song, written by two of the foremost writers, might be the one to bring back this style of song. A pretty melody and an excellent lyric. Words by Gus Kahn, music by Mabel Wayne. * » * "SO I PICKS UP MY UKULELE (And I Sings Her a Little Song)" — (Mills Music, Inc.)— This Romeo make? love in his own way. The lyrics are smart and have lots of laughs. The melody is also appropriate. By Mitchell Parish, Steve Nelson and Johnny Burke. * * * "(You Can Only Wear) ONE PAIR OF PANTS AT A TIME"— (Red Star Music Co.)— A brand new novelty idea from Rube Goldberg's picture FROM SOUP TO NUTS, featured by Ted Healy. Looks good. ORGAN SOLOS DICK BETTS (New Haven Roger Sherman) pre- sented another of his pleasing novelties last week for his audience to sing to. This one was entitled "Let's Do Some Imitations" and opened with an introductory slide explaining to the audience that they were to impersonate famous Broadway stars. These slides were written in lyric form and sung to the tune "Inspiration." The first 6ong to be sung was "Now You Break My Heart." (This was written by a local boy and it naturally got the audi- ence in a singing mood right from the start.) "Sweeping the Clouds Away" was next played and the audience tried to imitate Maurice Chevalier's peppy way of singing it. The next song was a Yiddish version of "If I Had a Talking Picture of You" as Fannie Brice would sing it. The lyrics were 60 funny that the audience got a bigger kick laughing than by singing them. The imitation of Helen Kane singing "Confessin' " (with a lot of Boop Boop Ba Doops in it) was well sung and the tongue-twister, played real fast, as an imitation of Floyd Gibbons, had the audience all twisted up. For a final chorus Dick pleasingly played "Whispering" and all the audience joined with him in singing it. Betts has a pleasing singing voice, which he uses to good advantage in leading his audiences in the singing, and a personality and playing ability that have made him very popular here. ART THOMPSON (Clarksburg, W. Va.. Ritz), Clarksburg's favorite organist, after a two weeks' vacation (spent in New York City) is back on the job with a very clever "singing" novelty, entitled "An Endurance Contest." The way the audience responds to Art's demands certainly proves his pop- ularity and their happiness at his return. After telling a short story of different ways of breaking endurance records, etc., the solo turns to the singing of the following songs: "So Beats My Heart," "Moonlight on the Colorado," "Don't Tell Her What Happened to Me" and "Only a Midnight Adventure." Art was called on for an encore, for which he very softly played "The Sidewalks of New York." While playing this number Art told the audience (via mike) of his pleasant trip to New York and of the wonder- ful material he brought back with him for his future programs. jMlT.vT\CN* ^merman bo"0 4%gg je/^f ^ FREE CUE /HEETA OKTAIHAIILE UPON KEqUE/T 125 West 45 th Street, NY 1 ' ".;■■'' - V'ste?* 1 HI i , m _ . *w0i ■ M ill liSKlfijg !ri' t&V m 'mm^-s- •^Sarafe 1 WEEK ENDING OCTOBER 25 No. i "Little White Lies" - (Donaldson, Douglas & Gumblc). No. 2 "Springtime in the Rockies" — (Villa Moret). No. 3 "Betty Co-Ed" — (Carl Fischer). No. 4 "Go Home and Tell Your Mother"- — (Robbins). "I'll Be Blue Just Thinking of You"- — (Feist). No. 5 "If I Could Be with You (One Hour Toniqht)" — (Remick). "Kiss Walts"— (Witmark). "When the Organ Played at Twilight" — (Santly). No. 6 "I'm Yours" — (Famous). "I Still Get a Thrill Thinking of You" — (Davis, Coots & Engel). "Body & Soul" — (Harms). "Moonlight on the Colorado" — (Sha- piro, Bernstein). No. 7 "Somewhere in Old Wyoming" — (Joe Mnrris). "Down the River of Golden Dreams" —(Feist). "My Baby Just Cares for Me"— (Donaldson, Douglas & Gumble). "Always in All Ways" — (Famous). "Don't Tell Her What Happened to Me" — (De Sylva, Brown & Henderson). No. tf "Sing Something Simple"- — (Harms). "Here Comes the Sun" — (Robbins). "Sweetheart of My Student Days" — (Feist). "I Don't Mind Walking in the Rain" — (Forster). "Just a Little Closer" — (Robbins). "Gee, But I'd Like to Make You Happy" — (DeSylva, Brown & Hender- son). "Good Evenin' " — (Davis, Coots & Engel). "Greater Show Idea" at Capitol in Montreal (Special to the Herald-World) MONTREAL, Oct. 23. — Immense crowds turned out for the introduction of the "Greater Show Idea" at the Capitol theatre here, on October 11 by manager Harry Dahn, the program comprising a stage re- vue, stage band, pit orchestra and film attractions. The new policy had been delayed one month by the strike of Montreal musicians but difficulties have been smoothed out. Jack Arthur, of Famous Play- ers Canadian Corporation organized the stage pres- entation which was called "Hello Montreal." Maurice Fallett is master of ceremonies and Guiseppe Agostini is conductor of the concert orchestra. The film feature was "Love in the Rough." There was no advance in the price scale. "So Beats My Heart" Put In "Street* Singer" (Special to the Herald-World) NEW YORK, Oct. 30. — Shuberts have recently In- serted the De Sylva, Brown and Henderson song. "So Beats My Heart for You," in their "Street Singer," which is now on the road. The song made its debut in "Rah Rah Daze," a collegiate musical comedy, featuring Fred Waring. November 1, 1930 EXHIBITORS HERALD- WORLD 67 W THE VOICE OF THE INDUSTRY LETTERS FROM READERS Paging Toby Durnal WILL YOU AID ME IN LOCATING G. G. Durnal, better known as Toby Durnal? Have tried several different ways but with no success. He works a "Country Store" under a more modern title, "Toby Durnal's Gift Show." He and his wife work together in putting on this "Gift Show." Her name is Kathern Durnal. He advertises himself as "Late of Radio Sta- tion WRR, Dallas." They travel together in a blue model "A" Ford coupe. I believe he is working somewhere in West Texas as it is his favorite territory, and Wichita Falls is his home town. Would appreciate anyone knowing his whereabouts wiring me collect. — Thos. J. Simmons, Manager, Rialto theatre, Morrilton, Ark. Thanks to Richardson I WISH TO EXPRESS TO YOU AND your wonderful magazine on behalf of the members of Local 279 I A T S E and M P M O of Houston, Texas, our sincere thanks for having heard such a wonderful lecture on pro- jection given by your Mr. Richardson, who possesses such a wonderful knowledge of projection. Our only regret is there are not more men in the field today who take the interest of the projectionist and manager at heart as Mr. Richardson does. We sincerely hope to have the pleasure of hearing Mr. Richardson again and often. With the best of luck and good health to Mr. Richardson, and your wonderful magazine. — Frank Coogler, Secretary and Treasurer, Local 279, Houston Moving Picture Machine Operators Protective Union, Houston, Texas. Those House Records I HATE TO BE OBNOXIOUS AND IN- quisitive, but being only a dumb exhibitor, there are some things I can't understand. When the Roxy theatre in New York first opened, the trade papers reported that every inch of space was filled and many turned away the first week. Since then, about every month or two, some big picture comes out with a big announcement that it has broken all existing house records at the Roxy. Now, I am doubt- ing no one's word, but am just curious as to where these extra customers sit or stand. Really these smart advertising experts shouldn't take advantage of us rubes that way; "it ain't right, it ain't." Now for a few reports on the stuff that has been shipped to my town under the heading of "features." The Border Legion (Par) is a wonderful Western "short" but they sold it to me for a feature. Runs all of 58 minutes. Richard Ar- len starred, but Jack Holt makes him look weak. Has some dandy action in it. Fay Wray is pretty, that's all. Hit the Deck CRKO) : I got this too old, but it is good. Jack Oakie is getting very popular in my town. Well produced and some pretty technicolor stuff in it. Very good. Parade of the West (\J) : medicine show, and circus atmosphere. Very good but needed a little more action. Great riding of stunt and wild horses are varieties in it. Ken Maynard draws well and is well liked. Good for Saturday. The Hot- tentot (WB) : lots of fun for everybody but the poor exhibitor, as it will not draw. Good comedy. Patsy Ruth Miller and Edward Hor- ton couldn't get credit here, nobody knows 'em. Midnight Mystery (RKO): dandy mystery picture. They must see it from the first to ap- preciate it. Drew fair and pleased very well. Betty Compson great. Lowell Sherman might have been a star on the stage but on the screen, he just doesn't appeal. Roaring Ranch (U) : Hoot Gibson gets over some nice comedy in this but it needs some more action. Pleased and drew good on Saturday. In the Headlines (WB) : good picture. Did not draw, I don't know why, but it didn't. Shooting Straight (RKO) with Richard Dix. Dix is great in this. There's a fight in it that will raise them off their seats. Mary Lawlor very appealing. Drew well and pleased. — L. L. Levy, Iris thea- tre, Kerens, Texas. Wins Sunday Shows HERE ARE A FEW REPORTS ON SOME pictures played recently : Way Out West (M G M) is a dandy, one of the few small town pictures possible to obtain. One of Haines' best. Madam Satan (M G M) : a good pic- ture done on an an elaborate scale. Night Work (P) : a good program picture with the customary smut the producers think they have to put in a picture to make it click. Call of the Flesh (M G M) : this would make a good Sunday show. The title would lead you to look for something hot. Just the opposite. "The Call of the Flesh" was the call of the boy to the girl in the convent. We have just finished a Sunday show elec- tion and won by fourteen votes. I promised to do my best, and to date in the best and cleanest pictures possible. This is some order. If you do not have Sunday shows try and find some good pictures you would date, and see how many there are which are suitable. How many can you name in the last dozen used in which there was no booze or naked women. Even the comedies are getting full of the same stuff. Why not, when the Herald- World reporters give a review on a late picture, have them state whether it is a suitable Sunday show for the smaller towns or not. We have noth- ing to go by only the reviews and the press books and who would believe what a press book says. Well, this is off my chest and whatinell good does it do to kick anyhow. Guess I'll just go to the show and see whether the styles in bloomers and home brew have changed since last night. — John Cosner, Sun theatre, Sargent, Neb. Too Many Big Ones? HERE ARE SOME PICTURES I WOULD like to report on. King of Jazz (U), a 100 per cent picture in every way. Too big for towns of this size. Did not draw, over their heads. They have killed the big pictures. Too much of a good thing in a short time. They all flop at the box office. Both Playing Around and Flirting Widows (FN) are good program pictures, but they have got to be bought at the old silent picture prices in order for you to play even on any of them. The Sliadow of the Law (Par) is a good program picture. So is The Big Pond (Par). White Hell of Pitz Palu (U) is a good freak picture but has no drawing power. Alias French Gertie (RKO), a mighty good program pic- ture. Illusion (Par) is a program picture sold as a special. ■ It's a fair program .picture but is the poorest special we ever played. — Bert Silver, Silver Family theatre, Greenville, Mich. Essential in Keeping Up THE BEAUTIFUL PLAQUE WAS RE- ceived a few days ago. Have been so busy telling and displaying it that I have neglected you who honored us with it. We have only a small theatre but we are confident that our sound is "good as the best and better than the rest." I have been in the show business just a year, and the first thing I did as a showman was to subscribe to the Exhibitors Herald- World, and am always waiting for the next copy as I think it is really essential if you want to keep up with the boys. — C. E. Archambeault, Palace theatre, Holgate, Ohio. Biggt ier Towns Hurt HERE IS A REPORT ON THE SQUEALER (Col), with Jack Holt, Dorothy Revier and Davy Lee. Holt to my mind is the best star in the business in the he-man roles. In this picture he is immense, and the picture is good entertainment. What the average audience wants is action and less dialog. They are dialoging them to death and it certainly is not getting by. Only an exceptional picture will stand it, like "Holiday." The problem with the small town exhibitor is to keep his Sun- day audiences at home. The grass always looks greener over the fence, and that hurts the town that is against the big town with the concrete pavement to facilitate matters. No matter how perfect our sound and projection, we lose a considerable part of our potential Sunday audiences to the larger cities. The same thing is true in the mercantile business, but what the merchant doesn't sell today he has a chance to sell tomorrow, and that is not true of the theatre business. — Columbia theatre, Columbia City, Ind. Once Was Once Too Many I HAVE A REPORT TO MAKE ON ONE picture, The Case of Sergeant Grischa (R KO). Listen, boys, don't play this picture, because it is terrible. Of all the pictures we have played, this is the worst. Had it bought for two nights but only played it one. And to tell the truth, that was one night too many. When the few people who saw it came out of the theatre I felt like hiding. I was too ashamed to face them. Boys, take my advice and don't play the thing. Too bad they wasted the film to make it. But they had wasted a little film with what RKO calls pictures and comedies. The one- reel comedy we used the same time was just as bad as the picture. The "great" RKO tries to tell you about their good pictures and comedies, but they are few and far between. —Mary Purcell, Muse-U theatre, Cortez, Col. 68 EXHIBITORS HERALD-WORLD November 1, 1930 CLASSIFIED Advertising Ten cents per word, payable in advance. Minimum charge, 301 $1.00. Copy and checks should be addressed Classified Ad Dept. ^ Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111. The Recognized National Classified Advertising Medium Mail Order Bargains WE UNDERSELL THEM ALL— BRAND NEW MERCHANDISE— FACTORY TO YOU. Acoustical Felt, 29$4c sq. yd.; Theatre Plush Carpet, $1.19 per yd.; Duvetyn Fireproof Drapes, 49c sq. yd.; W. E Approved Sound Screens, 39c sq. ft.; Sound Mixers $19.50; Sound-On-Film Heads, $198.50; Photocells $14.95; G. E. Exciter Lamps, 98c; Optical Systems, $29.50; Head Amplifiers, $29.60; \i h. p. Synchronous Motors, $29.50; Turntables with Resynchronizer. $49.50; Samson-Pam 19 Amplifiers, $69.15; Audak Tuned Pickups, $33.95; Standard Audak, $17.95 Wright-DeCoster Horns, $17.64; Giant Exponential Units, $46.35; Constant Faders, $13.90; Jensen Speak ers, $17.80; Exponential Horns, $48.80. Bargains Demonstrators, Rebuilt Booth Equipment, Projectors, Arcs, Rectifiers, Lens, etc. Write us your needs Address Serrice-On-Sound Corporation, 1600 Broad way. New York City, New York. TWO PERFECTION LOW INTENSITY LAMPS $225.00. General Electric low intensity generator $175.00. Two Simplex rebuilt double bearing ma- chines like new with Perfection low intensity lamps $850.00. With new Strong Junior low intensity $997.50. One Powers 6B, rebuilt with new Vitadisc turntable, Samson amplifier, two speakers everything complete for sound $375.00, with Powers mazda lamphouse and regulator $450.00. Sound on film heads complete for Powers or Simplex $500.00 Vitadisc turntables complete with pickups and fader $75.00. Samson Pam No. 39 amplifiers $75.00. Large 14 H. P. Fidelity synchronous motors $50.00. Audak professional pickups $37.50. Exciter lamps $1.25. Mazda regulators $37.50. Half size lenses $25.00. New matched quarter size lenses a pair $19.50. Sure fit parts for Simplex and Powers discount 10%. National Carbons discount 10%. Recifier tubes 15 ampere for Strong or any 30 ampere rectifier $13.50. Da-Lite Screen coating large bucket $3.50. Low intensity mirrors 7 in. $6.00. 8 in. $14.00. Mazda projection globes for any machine discount. Devry sound machine 16mm with films and records $150.00. Write or wire us your needs. Oldest independent theatre supply house in America. You take no chance when you buy from the Western Motion Picture Company, Danville, Illinois. Store and Loft Space 724-54 SOUTH WABASH BUILDING Norlhtcetl Corner of Wabash Ave. and Eighth St. FOR LEASE— EXCEPTIONALLY light and attrac- tive store and second floor units from 1,400 square feet to 5,600 square feet at moderate rentals. Very desirable for film companies, exchanges, supply and equipment dealers. Vault facilities available — if re- quired. Four blocks south of Jackson Boulevard. Excellent transportation and good parking facilities. For further information apply PHILIP F. W. PECK 506 South Wabash Avenue W.ba.h 2120 Chicago, llllnoU Theatres for Sale or Rent THEATRE FOR SALE— R. C. A. equipment, 500 seats, would take partner. Address F. C. Phillips, 1523 North Saginaw St., Flint. Mich. OWNER OF BUILDING WILL LEASE THEA- TRE to responsible party; with all equipment. Two years old. Everything new. 1931 DeForest Sound- on-Film. 650 seats. Address Ritz Theatre, 2323 West Eleventh Ave., Gary Indiana. THEATRE FOR SALE— Wonderful opportunity- real money-maker. Mr. Showman, if you want a real location, better hurry and investigate this. Address Ideal Theatre, Fremont, Michigan. TO RESPONSIBLE PARTY— TWO YEAR OLD MOTION PICTURE HOUSE. South Side of Chicago — 300 seats — well equipped with sound — -reasonable rent. Address Box 516, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, Illinois. THEATRE FOR SALE— Modern; 600 seats; sound-on-film equipment; Sunday town; no competi- tion; 4,000 population; Bijou Theatre, Abingdon, Illi- nois. Address owner; S. E. Pirtle, Jerseyville, Illinois. FOR SALE — 250 seat theatre, perfect sound, 1,000 population, good payroll. Address Roxy Theatre, Cyril, Oklahoma. THEATRE OWNERS wanting to sell, send all particulars to Albert Goldman, 5 South Wabash Ave., Chicago, Illinois. IN SOUTHEASTERN MISSOURI. A live wire town. No competition, talkies, equipment and fix- tures in first class condition. Lease or sell building. Address Box 236. Houston, Missouri. Positions Wanted HOUSE MANAGER NOW EMPLOYED DE- SIRES CHANGE, preferably with chain. Present position for 15 months. College graduate, age 23, married, thoroughly experienced in advertising and exploitation. Can take complete charge or open house. Address Box 509, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, 111. ARIZONA— NEW MEXICO EXHIBITORS— A YOUNG MAN, experienced sound projectionist de- sires change — best of reasons — exceptional references willing to work full or part time. Address E. F. Stahl, c/o the Kaufman theatre, Montpelier, O. EXPERIENCED OPERATOR— WESTERN ELEC- TRIC AND OTHER Sound equipments. Age 28, references. Go anywhere. Address Herbert Moore, 415 Seventh Ave., Flint, Michigan. ATTENTION, THEATRE OWNERS. Specially trained managers, theatre advertising men, theatre service men, available for employment at short notice. No service charges. Address Theatre Managers In- stitute, 325 Washington St., Elmira, New York. $ A THOROUGH THEATRE MAN DESIRES con- nection with independent or chain. Manager for 3 years. Competent live wire and willing. Age 25, married. Address R. V. McGinnis, Walnut Ridge, Arkansas. PROJECTIONIST 5 YEARS — EXPERIENCED ON WESTERN ELECTRIC and other sound equip- ments. State salary. Go anywhere. References. Address Wayne Smith, 4363 Lockwood St., Los An- geles, California. THEATRE MANAGER WHO REALLY KNOWS HOW — Desires a change. Must give two weeks notice. Address Box 518, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, 111. Help Wanted LIVE DISTRICT REPRESENATIVE WANTED — One familiar with theatre trade preferred, though unnecessary. Unlimited financial possibilities. Ad- dress Hammill Co., Box 524, Birmingham, Alabama. Equipment for Sale MOVIEPHONE TALKING PICTURE EQUIP- MENT FOR SALE. Two machines including two stage amplifying horns and one booth horn set up for Powers 6A and Simplex Machines. Sale on account expired lease. Price complete, $450. Address C. O. Littlefield, Whitman, Mass. BARGAINS IN NEW AND USED EQUIPMENT. Disc talking equipment, double channel amplification special synchronous motor drives, cheap for quick sale. Lenses, reels, film cabinets, screens, at big discount. Used Powers and Simplex projectors. 3 unit ticket register, Butterkist Popcorn machines, Proportional Movietone apertures cheap. Write your needs. Can save you money. Address Box 511, Ex- hibitors Herald-World, 407 S. Dearborn St., Chicago, 111. ADDITIONAL CLASSIFIED ADVERTISING ON FOLLOWING PAGE November 1, 1930 EXHIBITORS HERALD-WORLD 69 FOR SALE— R C A Sound System for theatre up to 1,000 seats. Two Powers 6B machines changed for RCA sound head. Two Strong Arc lamps. Su- preme Cooling system. Chairs, etc. Address Masonic Theatre, Elizabethtown, Kentucky. FOR SALE— Very attractive (Strand) electric sign, IS ft. by 2 ft., complete with flasher, travelling bor- der. Address Strand Theatre, Platteville, Wisconsin. BIG BARGAINS— Re-built Simplex Motor Driven Machines with type "S" Lamp Houses with late type flat belt friction drive speed controls, $300.00 each. Re-built Powers 6B Motor Driven Machine. $235.00 each. Re-built Powers 6B Motors, $115.00 each. De- luxe Motiograph machine, $25.00 each. Big stock of rebuilt exhaust and oscillating fans for DC and AC current. Generators, all makes, ticket selling ma- chines, film containers, etc. All at bargain prices for immediate shipment. Write for bargain list. Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. THEATRE EQUIPMENT, new and used. Opera chairs, projectors, screens, generators, rectifiers, re- flecting arc lamps, etc. Write for bargain list and catalog. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. FOR SALE — Reflector Arc Lamps and accessories, also guaranteed rebuilt Powers 6-A and 6-B and Sim- plex Heads. Best prices. Write Joseph Spratler, 12-14 E. Ninth Street, Chicago, Illinois. USED EQUIPMENT FOR SALE— Double faced theatre sign; name "Orpheum," about 17 feet high with border chaser complete with hangings cheap. Make us an offer. Address Community Theatre, Inc., 530 Wisconsin Ave., Milwaukee, Wisconsin. SPECIAL SALE OF THEATRE SOUND NEEDS AT THE LOWEST PRICES. Webster and Samson 6 tube Amplifiers, $59.00 each. Acoustical Felt, 2yc square yard. Sound Mixers, $11.00. Beaded Sound Screens, 60c square foot. Film-Disc Faders, $22.50. Constant Speed \i h. p. motors, $14.00. Racon Giant Exponential Horns, $107.00 complete with Giant Unit, Transformer and Exciter. Tuned Audak Pick- Ups, $21.00. Portable Turntables, $65.00. Write us your needs. Theatre Sound Service, 130 Clinton Avenue, South, Rochester. N. Y. Duplicating Machines SPEEDY DUPLICATOR PRINTS Heralds, Win- dow Cards, Programs instantly. Replaces all rubber stamps, complete $12.50. Sent on trial. Address Pekas Duplicator Co., Lesterville, South Dakota. Equipment Wanted WANTED TO BUY— At best cash prices. Simplex Projector! — Mechanism or complete machines. Ad- dress Joe Spratler. 12-14 East Ninth St, Chicago, Illinois. WANTED — Peerless or Simplex projectors, also Strong reflector arc lamps. State price, condition and number of machines. Will pay cash, or one- third down and balance C.O.D. Address Box 337 Exhibitors Herald- World, 407 S. Dearborn Street, Chicago, Illinois. HIGHEST PRICES paid for used opera chairs, projection machines, etc. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. WANTED — Simplex projectors and motor generator set. Address Essaness Theatre, Rushville, Nebraska. WANTED — 2 late model Simplex machines in good condition. Give best proposition for cash. Address Auditorium Theatre, Carthage, Indiana. Chairs for Sale FOR SALE— 1000 Upholstered Squab Seats, Panel Backs covered in imitation Spanish Leather, $2.00 each; 500 Upholstered Chairs with Squab Seats, cov- ered with imitation Spanish Leather, Veneer backs, $1.80, each; 1500 Used 5-ply Veneer Chairs, $0.90 each. Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. 1500 High Grade Heywood-Wakefield Spring Con- structed Chairs covered in imitation Spanish Leather; 500 Andrews Spring Constructed Panel Back Chairs in imitation Spanish Leather; reasonable prices. Illi- nois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. OPERA CHAIRS, seats and backs for all makes, five ply, at prices that save you money. Jobs in new and used chairs. Address Redington Company, Scranton, Penna. BIG BARGAIN in used Opera Chairs, 600 up- holstered, 800 veneer.. Address Movie Supply Co., 844 Wabash Ave. Chicago, Illinois. 500 3 and 5 ply chairs, extra bottoms, $1 each Address E. Van Hyning, Iola, Kan. Chairs Wanted WANTED TO BUY— 1,000 FOLDING CHAIRS. Good condition. Address Tbe Amphitheatre, 1206 E. Superior St., Duluth, Minnesota. WANTED — Four hundred slightly used spring cushion, leather bottom veneer back chairs. Address Princess Theatre, Eureka, Kansas. Managers' Schools WANTED THEATRE EMPLOYES to learn mod- ern theatre management and theatre advertising. The Institute training leads to better positions. Write for particulars. Address Theatre Managers Institute, 325 Washington St., Elmira, N. Y. Projector Repairing BEST SHOP for repairing projection machines. Prompt service, reasonable prices. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. SKILLED MECHANICS, specialized tools, and a shop equipped for but one purpose can offer you nothing but the best in repair work. That is what I have, and I can offer you the best in the overhauling of your motion picture machinery equipment. One of the oldest repair men in the territory, and serving some of the largest houses. Relief equipment fur- nished free. For results bring your work to Joseph Spratler, 12-14 E. Ninth St., Chicago, Illinois. Printing THEATRE ADVERTISING— 1,000 3x8 Dodgers, $1.00 prepaid; 100 11x14 Window Cards, $2.10, post- age extra. Cash only. Address King Shoprint, Warren, Illinois. Theatres Wanted BEFORE YOU BUY A THEATRE, consult us. Profitable houses always on hand. Address Albert Goldman, 5 South Wabash Ave., Chicago, Illinois. Your Classified Ad Will Do the Work Exhibitors Herald- World has helped hundreds of Theatre owners in solving many a problem. The classified advertising department has placed organists all over the country, has helped in obtaining equipment, in selling equipment, and in solving many another problem that seemed difficult. The rates are but 10c per word payable with order, 10% discount if run for 3 insertions. See this week's classified pages. Maybe you are in need of something that is being advertised this week. The cost is small, the results are great. Classified Ad Dept., Exhibitors Herald- World, 407 So. Dearborn St., Chicago, 111. 70 EXHIBITORS HERALD -WORLD November 1, 1930 w CHICAGO PERSONALITIES By JIM LITTLE A MOST timely example of what the theatre manager may do to establish good will and aid in a worthy cause is the benefit show which will be held >- at the Adelphi theatre on North Clark street, Chicago, from November 2 to and including November 8. One-third of the receipts of the theatre for the week will go to charity and relief for the unemployed. It was planned by the Rogers Park-Clark Business association, in cooperation with Ludwig Sussman. manager of the house, and the neighborhood paper. ST order to induce the residents to attend title of "All Faces West." This picture will star Ben Lyon and Marie Prevost, and in the cast are included Russell Simpson and other well known players. L. E. Goetz and Albert Dezell left last week for New York to take charge of the production and the talking- and sound se- quences. It is understood that the film will be recorded on Western Electric equip- ment. It is also understood that the pic- ture will be released under the definite title of "Over the Great Divide." I the theatre during this period, and to help in making the fund as large as pos- sible, merchants will donate prizes to the holders of lucky coupons which are given away with every admission ticket. More than 125 prizes have been donated, which are displayed in the lobby. •Vt first, Mr. Suss- m a n contemplated giving one benefit performance, but he decided to give it for the entire week, feeling that the pro- ceeds would be at would have an Ludwig Sussman least tripled, and more opportunity to help. A box for contributions will be also placed in the lobby, and those who wish to give moreca n place it there. A committee has been chosen to take care of the fund, including several bank offi- cials and prominent business men of the neighborhood. Each day, a third of the day's receipts will be taken and put into the fund, which will be deposited in a bank. * * * And now, did you ever hear of a "dawn preview?" Once upon a time, we used to get up occasionally and see the sunrise, or else it was already up before we had — well, anyhow, this "preview"' is of the motion picture variety, and it was conceived, and probably dedicated, by a theatre in Okla- homa. Everybody that went could go in an automobile if they chose, and hot cakes and coffee awaited them when they got to the theatre, at the hour of — it doesn't seem pos- sible— 5:45 a. m. and then the show would be over by 7:30, and they could go to work. We wonder what would happen if one of those previews were scheduled for this town. Viola Braun, who has a smile that — well, it's a very lovely smile, and who is known to every person on the Row as "Vi," is now office manager and assistant to the secre- tary of Local No. 666 of the International Photographers of the Motion Picture In- dustry, with headquarters at 1027 South Wabash. Vi, as you all know, played guar- dian to the switchboard at the Pathe Ex- change for some time, and we'll be willing to bet the voice that floated over the wires will be sadly missed by those who have occasion to phone Pathe. * * * Koad-Show Pictures of Chicago have bought an original storv entitled, "Exodus," which will be produced under the tentative In taking over the Woods theatre, the firm of Tones, Linick and Schaefer re-enter the motion picture field after an absence of several vears. This organization has been identified with theatrical entertain- ment of one type or another for over a decade, among them being McVickers, which was subsequently sold to Publix. It is reported that the Woods will con- tinue to operate as a continuous first-run picture house, presenting features, news reels and short subjects. We understand that negotiations are now under way which will undoubtedly materialize in the present- ing of several outstanding pictures at this theatre in the near future. Harry Ross, founder of the Federal Theatrical Accounting Service, with offices located in the Palmolive building, has an- nounced the opening- of branch offices in New York, Albany, Boston, Buffalo, Cleve- land, Cincinnati and Pittsburgh, which brings the total of branch offices in full operation up to 11, thosp ;n Chicago, Mil- waukee, Detroit and Indianapolis complet- ing the list. At present, the organization is emploving over 1.000 "checkers." although this does not include a corps of "inspectors" who are -ronstantlv supervising the work in the field, thus making a regular Amos 'n' Andy "check and double check." It seems as though the growth of this new system is a tribute to its worth, its present status hav- ing been attained since its inception last August. We should like to extend our compliments to Mr. Ross. * * * Now that Metro-Goldwyn-Mayer has completed its move, and is more or less settled at its new quarters (the old quar- ters of Paramount) but old in point of time only, not in appointment, Educational has got the moving spirit, and contemplates moving down a floor into the space vacated by M G M. It seems to us that we heard something about Universal getting ready to ensconce itself in a new location, but so far, nothing definite has been stated about it. * * * So that will make one less floor for us to go up to see — but we might put it this way, that Fred Martin is slowly coming down to earth, and that maybe some day he will get off his high horse and write that little squib that we asked him for way back — well, it's too far back to mention. But Fred is pretty busy, so — anyhow, we wish he would write it. * * * The Marquette theatre has gone and dolled itself up with Western Electric. * * * Elmer Stepanek, owner of the Lynn thea- tre, has installed RCA sound equipment. * * * Charles House, who spends most of his time at the Midway theatre in Rockford, Illinois, was a visitor to Film Row last Monday morn- ing, and he seemed as carefree and jubilant as a ten-year-old. This is not unusual with him, but he seemed more so than usual, and the answer is this. His mile wide smile was due to the faet that "All Quiet on the West- ern Front" had broken to bits a record of 12 years' standing at the Midway. No wonder he appeared jubilant. * * * Manager John J. Clarke, of Pathe, an- nounces the appointment of Sam Edelman as a member of the Pathe sales force in Chicago. Sam is well known along the Row, where he has made a host of friends with his cheery manner and smiling good humor. * * * Also, Charles Delaney is now sales man- ager in Chicago for Pathe, being promoted to that position after having served on the Pathe sales force in both the city and coun- try territory for the past five years, dur- ing which time he has made many friends. * * * Harry Graham, who was recently ap- pointed to the local sales force of Univer- sal, has been promoted to assistant to E. T. Gomersall, Central Division manager for Universal. Graham left immediately for St. Louis, where he expected to spend a few davs. * # * Harry Lorch, former division manager for Pathe, has been chosen as Western Sales manager for Universal, succeeding Harry Taylor. Harry dropped into Chi- cago about a week ago for a conference with "Peck" Gomersall. * * * George Levine, Universal's branch man- ager in Milwaukee, waxes enthusiastic every so often, and this time his enthusiasm is tempered with a bit of wit. He tells us that the title of the Universal serial, "The Indians Are Coming," is decidedly wrong. It should be, "The Indians Are Sold" — and George bases this observation on the fact that the entire Fox Midwesco circuit has booked the serial solid for all of its theatres. * * * And now that we've devoted three para- graphs to Universal, we might as well add one more, and that is, Fred Meyer dropped into town so that he could drop right out again, but, he didn't get out so quickly that we couldn't catch a glimpse of him. And what a glimpse! We couldn't for a minute tell whether it was Fred or Beau Brummel himself, but fortunately he smiled, and — well, there isn't another one like it. Fred was off for New York, and we understand that Charley sent him a telegram, to ask for second run on Fred's new suit. * * * The Chicago branch of General Talking Pictures Corporation has moved its offices to 1155 South Wabash avenue. We under- stand that the Chicago territory has proven exceedingly productive ot business on De- Forest sound equipment, and much of it is no doubt due to the able management of Bert Rosenberg. During the months of August and September, 104 installations in this territory have been chalked up, which, we should say, is an excellent record. The Public Wants Color These positive films supply it, through beautiful, over-all tints — at black-and-white cost THE public's appetite for color has been whet- ted. Colored pictures are the cream of the show. With Sonochrome Tinted Positive Films any picture can be made in delicate, atmospheric, over-all tints that help to express every turn of the plot .... to bring out the prevailing mood of the picture. And this color costs nothing extra .... for the Sonochrome price is the same as that of ordinary, black-and-white positive. Sonochrome reproduces sound faithfully. . . . of course. It's designed particularly with that requirement in mind. EASTMAN KODAK COMPANY ROCHESTER, NEW YORK J. E. Brulatour, Inc., Distributors New York Chicago Hollywood (ADVERTISEMENT) "WAR NURSE" THRILLS $2 CROWDS AT ASTOR, N. Y. Roadshow Encasement on Broadway Gives Audienees Woman's Side of War in Romantie Drama! FXH I BITO RS RALD LOOK! WE put THEM both TOGETHER THEY spell MAZUMEH! A word that MEANS money TO YOU! METRO -GOLDWYN -0 YEAR IN AND YEAR OUT! MARIE DRESSLER alone! Great! WALLACE BEERY alone! Great! But TOGETHER! OH BOY! MAYER MPTOA Convention Opening in Philadelphia EXH IBITORS RALD WO THE INQUIRING REPORTER VISITS HOLLYWOOD! —he finds the M.etro-Goldwyn'M.ayer Studios the busiest spot on the West Coast. Here are a few »/ his observations : RAMON NOVARRO has Arthur Schnitzler's "DAYBREAK" underway. It's strong, romanticdrama. Original music by Oscar Strauss! ■Bjjj^^ JOAN CRAWFORD will thrill her fans in a new character in "WITHIN THE LAW." She starts isoon on "DANCE FOOL DANCE." TIBBETT-MOORE in "NEW MOON." Natur- ally the industry awaits this Big One with intense in- terest. Lawrence Tibbett, Grace Moore, are a revela- tion. Watch! DRESSLER-MORAN have the season's surprise comedy as their follow-up to "Caught Short." It's "REDUCING." Charles Riesner directs again! L MARION DAVIES has the role of a lifetime in "THE BACHELOR FATHER" the Belasco stage hit! Robert Z. Leonard directing. He made "Let Us Be Gay." GRETA GARBO will top "Romance" with her next talkie " INSPI RATION." Clarence Brown is directing and Robert Montgomery plays opposite her! NORMA SHEARER is working on •'STRANGERS MAY KISS." Ursula Parrott's new best-seller. She wrote "The Divorcee." WALLACE BEERY in "THE SECRET SIX" has a characterization bet- ter than "Butch" of "The Big House." George Hill directs again. When all is said and done — when the year's reckoning is made — the name that leads the industry is METRO GOLDWYN MAYER YEAR IN AND YEAR OUT! 101 \ln Ft Entered as second-class matter, August 20, 1917, at the Post Office at Chicago, 111., under the act of March 3, 1879. Published fcj.r^/c.^k, ■- i\ \Cf\t\ ' "' " weekly by Quigley Publishing Co., at 407 South Dearborn St., Chicago. Subscription, $3.00 a year. Single copies. 25 cents. ^OveilHICI O, IJJU PATH E N EWS c a ID Edited]by TERRY RAMSAYE and RAY L. HALL * ANNIVERSARY We have eaught the thrill of world events for a score of years and have presented them to you in graphic realism. This has been done by reason of far-flung man power, resistless speed and the ability to see and depict only the big, the significant, the entertain- ing.. .The pioneer of all news reels has seen all — and you have seen all through its eyes... We pledge a continuance of that service which has brought good fortune to you and the honor of leadership to us. Thank You! m CC «-. ^3 »IH cd 5 ^r 03 ^ M a © sd.2 -a bs a « o * T 5s s S a w ° eg ^ I* o cc a o CC W a ^5 S3 o ** cd r, CQ » . fa rzi fa a - -a *r +•> CC cd o 03 cc CD a a . -a i*i CD «*- S-i 0 CD ,CD CD 03 *_ era t a 03 - ■5 * - a 73 03 © CD ~S cc a O 5 £ f* 03 CD CD ► -a CD *- a -a 03 g . O PH *J a ^ 0 ^ CD CD © cd 5£ "2 • "^ cc. o> 8 ^ ri -* C © O CD cc C5 S^pjOJfl JJO^P 4m> atftfs- t ' , »Vi • ■' x' . X.- ] J raj __^_^B — Ms November 8, 1930 . EXHIBITORS HERALD-WORLD He.- "Come on now, h about a little kiss?" She: "Oh the big rough man He can never wait!" r@x MONA MARIS HUMPHREY BOGART LUANA ALCANIZ Directed by IRVING CUMMINGS Make love and run away — You'll live to love another, another day. Sprightly romance of much love and some adven- ture down near the equator where blood runs hot. Vic tries his arts on the raven-haired, dark-eyed senoritas, and how they like it! Blondes are nice, but those Spanish brunettes know every part in the orchestra of love. The virile spirit and magnificent beauty of the great American Wilderness A mighty melodrama dressed in Pathes inimitable BIG HIT style BILL BOYD Painted Desert Directed by H O WAR D H I G G I N The Er.°B.ueeDERR ,vith Helen Twelvetrees and William Farnum Especially selected f o r Path es BIG HIT" schedule A Predestined box office smash Constance Bennett in Sin Takes a Holiday with Kenneth MacKenna • Basil Raihbone and r»b ia Roy Directed by PAUL L. STEIN • Produced by E. B. DERR TflnllS 13U© Wn™ ^P-,11, @[U] fi TiTJ3 @ki ,™11 FIRST IN FIRST RUNS FVFRY WH mm Elected! iu A mbassador of Prosperity BROKE THE WEEK END HIGH WARNER BROS. HOLLYWOOD THEATRE, N. Y. at $2.00 TOP! "Skinner in 'Kismet' scores tri- umph."— American. "Finely wrought audible ver- sion of Edward Knobloch's successful stage contribution." — Times. "Grandiloquent. Pompous." —World. "An artistic achievement of note." — Film Daily. "A talkie treat for those who like their pictures different. — Neius. A FIRST NATIONAL w "Vitophone" is the registered trade mark of the Vitophone Corp. designating its products LORETTA YOUNG DAVID MANNERS MARY DUNCAN SIDNEY BLACKMER JOHN FRANCIS DILLON PRODUCTION I ■ ' w The Independent Film Trade Paper EXHIBITORS HERALD WORLD Home Office: 407 So. Dearborn Su Chicago In This Issue warner amalgamation- Sam Morris Announces Centralizing of Sales Forces of Warner Brothers, First National and Vitaphone Varieties in United States and Canada — Claude Ezell Heads Eastern Section; Ned Depinet in Charge of Western — Moray Heads Varieties Sales. HAYS AND ACADEMY Unity of Industry Is Vital to Progress, Says Will H. Hays at Academy Banquet — Says Industry Has Junked More Gold Than It Has Placed in Treasury, in Elevating Standards — M G M and Universal Each Win Three of Eight Annual Awards of Academy. COMPLETE INDEX TO CONTENTS NEWS United Artists declares war on Fox West Coast Theatres, charg- ing monopoly — Fox spends nine millions since May on improv- ing theatres. Fox decision to eliminate stage shows in seven theatres indicates close margin on which houses are operating. Loew's, Inc., shows increase of three millions in net profits for fiscal year — Wehrenberg replies to charge of St. Louis MPTO apathy. MPTOA opening convention in St. Louis — Paramount kicks over traces on protection at New Orleans — Columbus zoning plan summarized. DEPARTMENTS The Short Feature 57 Music and Talent 58 Box Office Promotion 51 Classified Advertising 64 Chicago Personalities, By Jim Little 66 FEATURES New Product 39 The Voice of the Industry (Letters from Readers) 63 Securities Price Range 24 Hollywood, by Douglas Hodges 44 Broadway 18 Sound Reproduction ,48 Pictorial Section 25 J. C Jenkins — His Colyum 43 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Metro-Goldwyn-Mayer, Paramount, Sono Art- World Wide, RCA Photophone, Pathe, Educational, Fox, Universal, First National, Weber Machine Cor- poration, Chicago Show Printing Company, Theatre Development Corporation, Chalmers Publishing Company. MUSIC AND TALENT— Harms, Inc., Santly Brothers, Brooks Costumes, Eddie Fitch, Quality Slides, Adolph Goebel, Otto Gray. CHICAGO 407 South Dearborn St. Telephone Harrison 0035-36-37-38 Cable Address : Qulgpubco EDWIN S. CLIFFORD, General Manager ERNEST A. ROVELSTAD, Managing Editor GEORGE CLIFFORD, Business Manager BOLLYWOOD 1605 North Cahuenga St. Telephone Gladstone 2118-2119 DOUGLAS HODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES SEW YORK 565 Fifth Avenue Telephone Wlckershaa 2S66-3M7 JAY M. SHRECK, Ne%» York Editor HERBERT FECKE and RAYMOND GALLO Advertising Representatives LONDON THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 SUBSCRIPTION RATES: United States and its possessions, Canada and all countries of the Americas— S3.00 per year; Great Britain and its colonies £1 per y»«r Other foreign countries^— — S5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request. Editorial The Artist-Exhibitor WHEN Will H. Hays told the Academy of Motion Picture Arts and Sciences that "this is an industry made up of artists," he likely was referring particularly to those engaged in production, as the occasion was the presentation of the Academy awards to eight organiza- tions and individuals for outstanding work in the past year in the making of motion pictures. The phrase can be applied equally aptly to the field of exhibition. The successful exhibitor is himself an artist. He, as is the case with each of the winners of the Academy awards, is not satisfied with doing a good job but must do a better one. In so doing he is "never for a single instant content with accepted standards, but must work out each problem in accordance with some inner com- pulsion which bids him do more than is expected of him." Such an exhibitor is personally interested in the edu- cation of public taste to even higher standards of motion picture entertainment than the industry has achieved. He is more than willing to show a picture which may not have the direct "box office value" of another available production but is certain to enhance the future welfare of the motion picture business in general, and several worthy motion pictures in this category have been pro- duced by far-seeing leaders in the past year. This successful exhibitor welcomes and lends his active support to the Production Code. He follows the spirit and letter of the Advertising Code as well, in exploitation of the programs of the theatre in his charge. In both cases he is cooperating with the leading minds in other depart- ments of the industry to produce and sell product of an even better grade than the public itself demands. Exhibitor organizations can play an important part in these progressive developments. Subjects of this nature constitute appropriate topics for discussion and action at the annual convention of the Motion Picture Theatre Own- ers of America, now about to go into session at Phila- delphia. The proposed establishment of a rotating committee of exhibitors at Hollywood, who would be ready to con- sult with the producers in the furtherance of quality in motion pictures, is an important phase of the same topic. The exhibitor can help and the artist-exhibitor will help. Trend in Architecture THERE are numerous signs that an increased portion of the activity in theatre construction during the next few years, at least, will be concerned with remodeling. Not only may we expect a great deal of minor structural changes and refurbishing, but it seems quite probable now that we shall see more remodeling projects than ever reach major proportions, constituting in an unusually large number of instances complete transformations. Sound has already proved a potent stimulus to remodel- ing, not oidy in those parts of the theatre immediately involved in the new mechanisms, but generally. This in- fluence will continue to exert itself. The business of adapt- ing the theatre to sound at first had to be transacted quickly, and, as might be expected, speed did not always permit satisfactory thoroughness. We constantly see in reports of the openings of new theatres, the statement that the house was "designed for sound." What of those others designed before sound came? Competition with these new ones "designed for sound" is today, and will continue to be for some time, a factor promoting the re- modeling of theatres. Besides this factor, there is wider film, with its effect on the projection room; there is also wider screen, de- manding new conditions at the front of the auditorium. And there remains still another influence that present tendencies indicate may eventually have considerable effect. This latter is the new and essentially different archi- tectural style to be noted more and more in theatres of recent construction. Having its basis in modern archi- tectural elements, it is being developed with specific re- gard for the theatre presenting audible motion pictures. And since it employs decorative details as well as struc- tural lines especially favorable to accurate sound recep- tion, and since it relies on paint and flat surfaces instead of expensive materials, this style permits the creation of an imposing theatre at reduced cost. That the increasing adoption of this architectural manner will tend greatly to render the older styles more or less obsolete, is possible. Change, of course, is something the motion picture in- dustry is used to, and though industrial organization must try to keep it from being revolutionary, change should be welcomed. It is the fruit of development, without which any industry must go backward. The increase in the amount of remodeling that now seems so likely, will be only an inevitable result of the general advance of motion picture entertainment. AAA The Election Is Over BUSINESS men generally will draw a sigh of relief that the election is over. Six weeks were consumed in orators assuring the country that the "other" party would bring panic if elected. Optimism is again asserting itself. Here and there are unmistakable signs that business is again on the upgrade. This seems especially true of the theatre business, now that the best of the season's product is starting to reach the exhibitors. Organized efforts can be expected in every community to fan the spark of confidence into a real flame. The the- atre owner should stand ready to take a prominent part. Exhibitors HERALD-WORLD MARTIN J. QUICLEY, Publisher and Editor Incorporating Exhibitors Herald, founded 1915; Moving Picture- World, founded 1907; Motography, founded 1909; The Film Index, founded 1906. Published every Friday by (Juigley Publishing Company, 407 S. Dearborn Street, Chicago; Martin J. Quigley, President; Edwin S. Clifford, Secretary; George Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre- spondence should be addressed to the Chicago office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every fourth week as section two of Exhibitors Herald- World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two of Exhibitors Herald- World. Other Publications: The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan. November 8, 1930 EXHIBITORS HERALD-WORLD 15 Sales Forces Centralized for Warners, FN and Vitaphone Ezell Heads Eastern Section; Depinet in Charge of Western $9,000,000 Spent by Fox on Improvement Of Houses Since May "°'m£rfe^^^ Balance of $20,000,000 Budget to (Special to the Herald-World) NEW YORK, Nov. 6. — That the federal government has become recon- ciled to big mergers, especially in the motion picture industry, is indicated in a'n announcement made today by Sam E. Morris, vice president of Warner Brothers, who stated that, beginning November 10, the sales forces of War- ner, First National and Vitaphone Varieties will be centralized in the United Be Used by Spring of Next Year (Special to the Herald-World) NEW YORK, Nov. 6.— Fox Theatres Corporation already has expended $9,000,000 of the $20,000,000 appropriation voted last May by the board of directors for the pur- pose of reconstruction and alteration in the- atres of both the West Coast and Eastern divisions. The remaining $11,000,000 is now being used in a similar program scheduled for completion in May, 1931. Twenty Theatres Reopened Harley L. Clarke urged the appropriation following assumption of executive control of the Fox corporation in May as an ex- pression of confidence in business condi- tions. Despite the fact that West Coast comprises 1,000 theatres and the eastern group only 300, half of the $9,000,000 has been spent in the East. This is due to the large number of houses acquired in this division, many of which required almost complete reconstruction. Approximately twenty theatres have been reopened in the area within recent weeks, following instal- lation of new sound equipment where nec- essary, acoustical devices, cooling systems, and the like. Plans Drawn for Three Houses Within the past week Clarke has been conferring with Oldknow and Arthur in Chicago relative to further plans for ex- penditure of the balance of the appropria- tion. Fox officials report that in every case where a theatre was closed for a period, due either to lack of business or necessity for repairs, the box office since reopening has gained considerably in com- parison with the previous figures. Plans already have been drawn for three new Fox houses, located at Hackensack, N. J., Ossining, N. Y., and Salamanca, N. Y., with construction well on the way in Hackensack. 2,500 Houses Have Chance To Reopen with Improving Conditions, Declares Bunn (Special to the Herald-World) NEW YORK, Nov. 6.— Two thousand five hundred theatres now closed have "a possibil- ity of reopening," according to C. W. Bunn, general sales manager of Electrical Research Products, who has just completed a national survey, which, a report states, shows condi- tions in the amusement field adjusting them- selves in an orderly manner. That economical conditions are improving is indicated, according to the survey, by the fact that payments on credit accounts are be- ing maintained surprisingly well in view of financial conditions. Theatres equipped to give quality reproduction, the report says, are in most cases doing even bigger business than a year ago. Bunn's survey, the report states, showed less than sixteen thousand theatres in operation. States and Canada. In making the announcement Morris em- phasized that the move is inaugurated solely in the interests of the exhibitor. It is an idea aimed at furtherance of greater efficiency in giving first rate service to exhibitors who will have a central office through which they may contact. Ezell and Depinet Head Sections "The change has not been hastily made," says Morris. "It is not an overnight decision but has been adopted only after careful and thorough survey of the film business." The United States has been divided into two sections. Claude C. Ezell becomes East- ern general sales manager and Ned E. Depinet Western general sales manager. Ezell will be responsible for the territory embraced by exchanges in Albany, Boston, Buffalo, Cincinnati, Cleveland, Detroit, In- dianapolis, New Haven, Metropolitan New York, Philadelphia, Pittsburgh and Washing- ton. He will also assume charge of sales in Canada, which will have B. F. Lyons as sales manager and whose territory will be handled by exchanges in Calgary, Montreal, St. John, Toronto, Vancouver and Winnipeg. Depinet assumes sales command of the Western territory with exchanges in Atlanta, Charlotte, Chicago, Dallas, Denver, Kansas City, Los Angeles, Milwaukee, Minneapolis, New Orleans, Oklahoma City, Omaha, Port- land, Salt Lake City, San Francisco, Seattle, St. Louis, Memphis and Des Moines. Max Milder, will act as sales manager assist- ing Ezell. Andy Smith and Gradwell Sears will function as sales managers under Depinet. More Metropolitan Areas Morris further announced establishment of two new metropolitan areas in Philadelphia and Chicago in addition to already existing ones in New York City. This is due it is said to heavy volume of sales in these three sec- tions. Under the alignment in New York, George Balsdon remains in charge of the metropolitan area; Nat Beier, sales manager of New Jersey; Harry Decker, sales manager of Brooklyn ; and Eddie Goldstein, sales man- ager of New York City. In Chicago, Carl Lesserman will act as branch manager, and H. F. Neil and Earl Sil- verman as sales managers. The Philadelphia area will have W. J. Heenan for branch manager, and R. E. Binns for sales manager. Moray Heads Varieties Sales Norman Moray, formerly branch manager of Chicago, will move into the home office to assume the position of sales manager of Vitaphone Varieties for the entire country. Because of the radical change in the tech- nique of sales effected through this policy of centralization, Morris had called the follow- ing twelve managers to the home office for special work: H. E. Elder, F. J. McCarthy, M. W. Davis, W. J. Brandt, Truly Wildman, Joseph E. Luckett, J. V. Allan, Floyd Brown, William Warner ,C. K. Olson, J. S. Hebrew and H. S. Dunn. Following is the list of centralized ex- changes and those who will be in charge : Albany, Ben Kalmenson ; Atlanta, J. T. Ez- ell; Boston, Thomas B. Spry; Buffalo, H. A. Seed; Charlotte, F. P. Bryan; Cincinnati, R. F. Cloud; Cleveland, J. C. Fishman ; Dallas, Fred M. Jack; Denver, Charles Gilmour; Des- Moines, E. J. Tilton; Detroit, F. E. North; Indianapolis, Paul E. Kreifer ; Kansas City, M. C. Sinift; Los Angeles, Harry Lustig; Memphis, H. D. Hearn ; Milwaukee, R. T. Smith; Minneapolis, L. E. Goldhammer; New Haven, J. A. Davis ; New Orleans, F. Good- row; Oklahoma City, T. O. Rhode; Omaha, George W. Taif; Pittsburgh, R. H. Haines; Portland, W. C. Brimmer; Salt Lake City, William F. Gordon ; San Francisco, Charles Muehlman; Seattle, M. H. Brower; St. Louis, A. M. Weinberger; Washington, Robert Smeltzer. DeForest Sues WE, Erpi and Otterson For $2,520,000; Foiled Fox Deal, Charge (Special to the Herald-World) NEW YORK, Nov. 6. — Western Electric, Electrical Research Products and John E. Otterson, president of the latter organization, have been named defendants in a suit for $2,520,000, brought in the New York supreme court by Lee DeForest, who charges that "the defendants wrongfully, knowingly, intentionally and maliciously dissuaded" William Fox from going through with his agreements to pay DeForest the sum .mentioned in the suit for stock in the DeForest Phonofilm corporation. The complaint states that previous to September 23, 1926, DeForest and Fox had entered into an agreement whereby Fox was to purchase certain stocks .in the DeForest company and was to employ the inventor for five years at $50,000 yearly. The complaint is based on the charge that the deal was not consummated because the defendants represented to Fox that DeForest did not control or own the patents which he purported to transfer with his stock sale, but that such property was in ownership and control of Western Electric. 16 EXHIBITORS HERALD-WORLD November 8, 1930 Publix Kicks Over Traces on Zoning Plan Outside New Orleans Fact of Not Providing Protection in Towns Under 20,000 Is Believed Cause — Columbus Zone System Approved [By Special Correspondent to the Herald-World] NEW ORLEANS, Nov. 6. — Rejection of a suggested plan for protection for the country districts by Paramount Publix after it was understood that the plan met with approval of all parties, comes as a surprise. The Louisiana Allied Association had endorsed the plan, which called for a maximum of 30 days protection on all cities of 20,000 or over, within 40 miles. Towns under 20,000 received no protection. It is understood Paramount Publix would have accepted the plan if a concession had been made to extend the same protection to towns under 20,000 in which Publix had affiliated houses. PARAMOUNT, however, has signed a contract with Beres-on Brothers' State theatre, Bogalusa, La., a firm with which it was having a misunderstanding. E. J. Bethancourt, president of the LA AMPE, arrived here especially to dis- cuss protection in the country and approved the suggested plan. While the matter of protection on sec- ond runs in the city and of protection on first runs in the country is still unsettled, local exchanges are doing their selling and at least one theatre group — United The- atres, Inc. — is buying. Present protection is granted under the new contracts, with a clause specifying that any plan which may meet with the approval of the major- ity of exhibitors and exchanges will super- sede present protection. But while United Theatres, Inc., is buy- ing and receiving the sixty days protection it was receiving heretofore, Louisiana Allied is apparently holding back The latter group operates all second run houses, inde- pendently owned, and in matters of zoning follows the houses operated by United. Hence its refusal to accept 60 days pro- tection for pictures playing United houses. Columbus Zoning Plan Agreed Upon (Special to the Herald-World) COLUMBUS, Nov. 6.— Protection rang- ing from thirty days over eight towns to fourteen days over two others (Circleville and London) is given Columbus under the plan agreed upon by the committee of ex- hibitors and distributors. Dayton first-runs have fourteen days over eight towns and seven days over three others._ Sixty days grace is granted exhibitors in the event that the plan interferes with "the recog- nized practice of any exhibitor" in such a way as to prevent his immediate adoption of the new system. Following is a resume of the plan: COLUMBUS: Thirty days protection given first run theatres from end of run over theatres in Westerville, Grove City, East Columbus, West Jefferson, Worthing- ton, Reynoldsburg, Canal Winchester and Plain City. Drop Radio Listings In Justice to Theatres (Special to the Herald-World) VANCOUVER, B. C, Nov. 6.— Newspaper publishers have made an agreement to discontinue publication of radio programs because of lack of business from radio advertisers. The newspapers have taken this stand, it is said, in justice to local theatres which carry regular display space. Fourteen days protection over Circleville and London. Delaware, Lancaster and Newark shall not play pictures prior to Columbus, but pictures for said cities shall become avail- able to them on the days on which they are first shown in the first run theatres in Columbus. DAYTON: First run Dayton theatres to have seven days protection from the end of run over Troy, Piqua and Xenia. Pic- tures to become available to Sidney, Ohio, at the same time they are available for Troy and Piqua. First run Dayton theatres have fourteen days protection from end of run over Tip- pecanoe City, Franklin, Jamestown, Os- born, Germantown, West Milton, Miamis- burg and Covington, Ohio. Thirty days protection from the end of run over West Carrolton, Ohio. SPRINGFIELD: First run Springfield fourteen days protection from end of the run over theatres located in Urbana, New Carlisle, Mechanicsburg, Cedarville and South Charleston. Thirty days protection over Yellow Springs. PORTSMOUTH: First run theatres in Portsmouth have thirty days protection over subsequent runs and the theatres in Sciotoville and New Boston. HAMILTON: Seven days protection from end of run over Oxford, Ohio. CHILLICOTHE: Thirty days protec- tion from end of run over Frankfort and Waverly. On the committee which reached the agreement were: Exhibitors — F. E. Ruth, chairman; E. J. Heihle, C. F. Pfister, Harry Silver, Theo. C. Chifos, A. G. Hettesheimer, and P. J. Wood, secretary; Distributors — G. A. Smith, M. Gottlieb, R. F. Cloud, and E. McNamee, secretary. Wins Long Contract (Special to the Herald-World) NEW YORK, Nov. 6.— Boris Karloff, a graduate of the legitimate stage, has been placed on a long term contract by Columbia. His outstanding work in "The Criminal Code" is said to have won him his new contract. a Gus" Harms Now Branch Manager at Omaha Pathe (Special to the Herald-World) OMAHA, Nov. 6.— E._ A. Harms, better known as "Gus" Harms, is now branch man- ager of the Pathe office here, succeeding R. S. Ballantyne, who was recently appointed Mid- western division manager with headquarters in Chicago. Harms has been connected with sales work for Pathe in Omaha, western Iowa, northeastern Nebraska and southern South Dakota. Associated with Harms are two salesmen, W. C. Wallace, who represents Pathe in the territory formerly covered by Harms, and H. F. Lefholtz, who handles Nebraska. DAR Executive Lauds Griffith Film (Special to the Herald-World) NEW YORK, Nov. 6.— Upon the request of the MP PDA, Mrs. Brooke G. White, Jr., of Jacksonville, Florida, saw the Griffith Elm, "Abra- ham Lincoln," and wrote a letter about the way it impressed her. She is, incidentally, vice president gen- eral of the Daughters of the Amer- ican Revolution. She has nothing but praise for the picture, and the way in which David Wark Griffith handled it "is true artistry," according to her statement. In closing her letter Mrs. White said : "Whether 'Abraham Lincoln' will prove a box office success or not Is a test of American appreciation of true art." Broadcast of Talking Pictures from Theatre Popular with Shut-ins (Special to the Herald-World) MADISON, WIS., Nov. 6.— Broadcasting of talking pictures from R K O's Orpheum theatre in this city over station WIS J, for the benefit primarily to enable shut-ins in hospi- tals, homes and sanitariums and partially deaf people to hear talking pictures, has been meeting with considerable success, according to John Scharnberg of the R K O theatres in Madison. Announcers from the station give the names of the cast and explain what takes place between the talking of the characters. Numerous letters, cards and telegrams have been received by the radio station comment- ing favorably on the broadcast. San Francisco Police In Charge of Putt-Putts (Special to the Herald-World) SAN FRANCISCO, Nov. 6.— Jurisdiction over miniature golf courses, whether indoor* or outdoors, has been placed in the hands of the police commission by the Board of Supervisors here. All operators of courses will be required to secure permits. The board has ruled that all outdoor courses within 100 feet of homes, apartment buildings, hotels or hospitals shall be closed from midnight to 7 a. m., and all other out- door courses shall be closed from 2 to 7 a. m. Sound amplifying devices will not be tolerated from 10 o'clock in the evening to 7 o'clock in the morning. There are no restrictions on in- door courses. A Putt-Putt Deluxe (Special to the Herald-World) ST. LOUIS, Nov. 6.— Indoor golf has in- vaded this city in deluxe style. A nine-hole course has been opened on the first floor of the International building, in the heart of the St. Louis real estate district, with spe- cial telephone service at hand so players can keep in touch with their business offices. Henri Chouteau, owner of the Inter- national, owns the course, while Marie Hoerr is manager. Chouteau also owns the Liberty theatre building. Klangfilm Gets Studio (Special from Department of Commerce) WASHINGTON, Nov. 6.— Klangfilm has entered the production field in Berlin and has rented the Staaken studios, which were vacant for several months. The company's first pic- ture will be "Two Kinds of Morals." November 8. 1930 EXHIBITORS HERALD-WORLD 17 Joe Schenck Opens Fight on Fox West Coast as "Monopoly " Says Stars of United Artists Will Not Book Films in Chain Check and Double Check (Special to the Herald-World) NEW YORK, Nov. 6.— As a prognosti- cator of things political, C. C. Pettijohn ranks with the best. On November first a sealed memorandum on the outcome of Tuesday's election was locked in the desk of his secretary, Mrs. M. Parkhouse. Read this forecast, the memorandum hav- ing been opened following publication of the election results, and then check and double check (not a Radio Pictures ad): "George White, Democrat, will be elected governor of Ohio. "Buckley, Democrat, will be elected senator in Ohio. "Roosevelt will carry New York by 600,000. "Cordell Hull, Democrat, will win the senatorship in Tennessee by a large ma- jority. "Dean Cross of Yale, Democrat, will be elected Connecticut governor by a small majority. "The Democrats will gain five congres- sional seats in Indiana. "Morrow will win in New Jersey. "J. Hamilton Lewis, Democrat, will be elected senator in Illinois by more than 625.000 majority. "Mrs. Pratt, Republican, New York, will win a congressional seat by a small majority. "The Democrats have a fine chance to win in Massachusetts and may pull through. "All three wet referendum^ — in Massa- chusetts, Rhode Island and Illinois — will be carried wet." Those were Pettijohn's guesses. Now refer to the actual poll figures. Petti- john knows his politics like an Italian knows his garlic. L Hanover Made Manager Of Washington Branch For Tiffany Pictures (Special to the Herald-World) NEW YORK, Nov. 6.— In line with Tif- fany's policy of promotions from within the organization, Irving Hanover, former sales- man in the New York exchange, has been appointed manager of the company's exchange in Washington, D. C. Following the recent affiliation of Phil Meyer with Columbia, it was necessary to fill his position as Metropolitan branch man- ager, as well as two other similar positions. Al Blofson was promoted to the New York managership from Philadelphia. Harry Brown moved from the Washington branch to Phila- delphia, and Hanover took over Brown's position. Oscar R. Hanson, general sales manager, has announced that the Washington branch has been added to the Southern district un- der manager R. A. Morrow. Threatens to Show Pictures in "Tents, Armories or Halls" — Charges Dictation of Prices (Special to the Herald-World) HOLLYWOOD, Nov. 6.— Charging Fox West Coast Theatres with "arro- gant monopoly" on the Coast, Joseph Schenck today declared that United Artists will fight West Coast to a finish by showing its product in independ- ent theatres, and in "tents, armories or halls" if necessary. Iowa Theatre Burns; Damages Are $88,000 (Special to the Herald-World) BURLINGTON, IA., Nov. 6.— The Rialto theatre here has been destroyed by fire. Damages are estimated at $88,000. Schenck, in a statement to the press, de- clared that the United Artists organization will show none of its pictures in Fox West Coast houses "as long as that monopoly maintains its present greedy and short- sighted policy." He charged that Fox West Coast is dictating prices and is "fixing a price so low that we cannot accept it." Schenck's statement to the press follows: "The unbearable condition of affairs forces us to drastic action against Fox West Coast Theatres. That organization is an 'arrogant monopoly' and has made demands upon us which we cannot and will not accept. Rather than do so, we issue this statement of artistic principles and make this declaration of independence. Refuse to Show in Fox Houses "We must fight for our principles. Be- cause of this, we announce that hereafter none of the motion pictures made by us as United Artists shall be shown in Fox The- atres, as long as that monopoly maintains its present greedy and shortsighted policy. "Fox West Coast Theatres owns or con- trols approximately 400 theatres on the Coast. It has attained a powerful^ monopo- listic position through money derived from sale of stock to the American public. That money, provided by millions of Americans who enjoy the motion picture, is being used to cheapen and degrade the motion picture itself. Charges Dictation on Prices "We cannot see this happen without pro- test and action to prevent it. Our quarrel with the Fox monopoly is simply that that organization is attempting to dictate to makers of motion pictures just how much it will pay for pictures, regardless of who makes them or how much effort and love have gone into their creation or how much they are appreciated by the public. "It is fixing a price for our pictures that is so low we cannot accept it and continue to make the kind of picture we want. The monopoly intends to pay us less and charge the public as much as ever. If we yield, we cheapen our pictures; if we do not yield, we must show pictures in halls and armories or deprive the people of the Pacific Coast of productions that will be enjoyed by the rest of the world. But we will not be dictated to. We have not made cheap pic- tures as the slaves of the monopoly and we do not intend to do so. Won't Be "Handcuffed" "We make pictures for the love of the doing. It is not work. It is pleasure. It is joy. But we cannot make such pictures if we are handcuffed to the Fox West Coast Theatres. If we must live in slavery to their greedy and shortsighted ideas about public entertainment, we cannot make them, the public cannot enjoy them. "The public has been good to us. It has rewarded us for our efforts and we are grateful and proud. We do not do this arrogantly, but with a sincere understand- ing that those who go to motion picture theatres are more important than makers of pictures or owners of theatres in which they are shown. We fight for ourselves, for the integrity of all other artists in the world, and for the right to continue making finer and finer pictures. We will show our pictures in tents, armories, halls — wherever they can be shown in cities of the Coast — but we will not show them in the theatres of the Fox West Coast trust, organized to stifle our individual endeavor and that of all other artists and producers." (Special to the Herald-World) NEW YORK, Nov. 6.— Any Fox execu- tives authorized to speak for the organiza- tion could not be reached in the short time before going to press, to comment on Joseph Schenck's announcement on the West Coast in which he branded West Coast Theatres as an "arrogant monopoly." Wehrenberg Replies To Charge of Apathy Of St. Louis MP TO Fred Wehrenberg, president of the M P T O of St. Louis, Eastern Missouri and Southern Illinois, in a statement just issued brands as false an article appearing in a reviewing serv- ice pamphlet regarding the annual meeting of the association at the Coronado Hotel, St. Louis, in September. The pamphlet stated that the convention had to be postponed from day to day on account of lack of attendance and that when seven exhibitors were finally gotten together, Weh- renberg reelected himself president and ad- journed the meeting. Wehrenberg states that there were fifty ex- hibitors registered the opening day of the two day session. On Tuesday, he said the regis- tration had increased to seventy exhibitors, representing 126 theatres. The regular pro- gram was carried through as planned, he says, and that he was forced to accept reelection by unanimous . vote of those present over his protest. He points out that the association defeated a proposed 10 per cent state tax on Missouri theatre admissions ; defeated state and city censorship moves ; defeated the Sunday clos- ing bills, and also the "no standing room" bill. These together with a successful effort to sup- press dog tracks as a nuisance "mean millions of dollars in increased revenues," he declares. In regard to the national organization,^ he stated that the Washington meeting, derided in some quarters, resulted in a reduction of between four and five million dollars to ex- hibitors on talking picture contracts. wm 18 EXHIBITORS HERALD-WORLD November 8, 1930 rB ROADWAY- "IV/fORDAUNT HALL of the New York ■*-*-*■ Times, one of the ace motion picture critics of the country, drifted into the tech- nical phases of the sound screen in his re- view of First National's "Kismet," and by doing so gives this column one of its laughs for the week. Hall wrote: "The reproduction of the voices and sounds is excellent, being more modulated than in the standard film, which is perhaps due to the space allowed for a wider sound track." ("Kismet" was presented in New York on Yitascope, Warner Brothers 65 milli- meter process.) The statement by Hall resulted appar- ently from a slight oversight in the col- lection of facts. The sound was on disc, not film. AAA Betting on the Motion Picture Club's ping pong tournament is more precarious at the moment than placing the bank roll on the races. The reason is that some of those with big handicaps have been taking advantage of election and weekend holidays to perfect their game, and what upsets may occur in the opening rounds is nobody's business. The schedule for opening rounds with official handicaps follows: Loew, Dave 3 Chidnofi, Irv 15 Spring 3 Mersereau 15 Gallup 5 Shreck 15 Hamerslag 5 Bluraberg 15 Loew, Arthur 5 Ebenstein 14 Lubin, Leo 6 Ferguson - 14 Kutisker 6 Brecker, Louis 14 Siegel, N. C 6 Eddie 14 Picker 7 Abeles 14 Our money's on Dietz, but don't blame us if you lose. AAA You have read of the King of Kings who has just been crowned. This para- graph, however, does not refer to> him, but rather to the Host of Hosts — the New York projectionist. He (hundreds of him) was host at a mid- night supper and dance at the Commodore hotel tendered in honor of Sam Kaplan, head of Local 306. The press is grateful for the courtesy extended by the projection society as a whole and by T. Osborn Eltenhead in par- ticular. It was a night one doesn't soon forget. Celebrities in civic life, of the stage and of the screen were there, some to enjoy themselves and other to entertain for the enjoyment of the assemblage. AAA George Bilson has a new "sidekick" in the advertising department at First Na- tional. Gilbert Golden, who knows adver- tising production from "A to Z," is now assisting George in the preparation of copy. AAA Oscar Hanson, general sales manager of Tiffany, gave his newly appointed local branch manager a suitable introduction to the trade in New York. A banquet in honor of Al Blofson was given at the Warwick hotel, and when Hanson and Al Selig spon- sor such an affair one is never disappointed. AAA It's Papa-in-Law Bill Brandt now. It was Mayor James J. Walker who presided at the wedding of Brandt's daughter, Char- lotte, and Samuel H. Levine, former Prince- ton athlete. JAY M. SHRECK. Nizer 10 Frankle 10 Fecke 14 Carrier _ _ 14 Rabell 11 Schenck 14 Moscowitz 12 Stebbins 14 Schwartz, C 12 Brandt, Wm 12 Seadler 12 Gainsboro 12 Shapiro, J 10 Fabian 12 Shapiro, Shorty 12 Brandt. H 12 Dietz Bye "Kismet" Premiere The Premiere of "Kismet," First National production starring Otis Skinner in the role of Hajj, the beggar, which he made famous on the stage, was held at the Hollywood theatre in New York City on the evening of October 30. Below are pictures of some of the notables who attended the gala showing, pictures which were taken by the Owl Light or Cyclops camera. Ona Munson Daniel Frohman Marion Nixon H. M. Warner, Otis Skinner and Winthrop Ames November 8, 1930 EXHIBITORS HERALD-WORLD 19 M G M and Universal Each Win Three of Eight Academy Awards Members Vote "All Quiet" Is Outstanding 1930 Production Honor Norma Shear er,Arliss, Milestone, Douglas Shearer, Vanderveer and Rucker, Frances Marion, Rossel Paramount Completes Over 100 Foreign Films At Its European Plant Joinville Studios Working on 24- Hour Production Schedule Do Talkers in 14 Languages (Special to the Herald-World) NEW YORK, Nov. 6.— The Paramount European studios at Joinville, outside Paris, working on a 24-hour production schedule, have completed over 100 pictures in various languages since the opening of the plant last spring, according to Paramount Publix of- ficials. Films in 14 different languages have been produced up to the present, with four finished last week, one this week and five others now in progress. "Cherie," recently completed, was directed by Louis Mercanton, French director, with a cast including Saint Granier, Marguerite Mo- reno, Jainine Guise and Mona Goya. Gova has already left for Hollywood, where she will appear in French pictures under contract. The foreign version of "The Devil's Holi- day" marked the eighth Italian talking film made at the Joinville studios. Jack Salvaton directed with Carmen Boni as the featured player. A Polish picture which has just been turned out under the direction of Richard Ordynski, is titled "Zwyciestro." German and Czecho- Slovakian productions of "Television" have been made under Directors Thiele and Lebl, respectively. Among the five still in production are "A Mi-Chemin du Ciel," French picture being handled bv Alberto Cavalcanti ; "Jede Frau Haterwas," which is in charge of Leo Kittler, recently signed for a long term by Para- mount; "The Devil's Holiday," Swedish talk- ing film starring Vera Scmiterlov and di- rected by Gustaf Bergman; "En Mitad del Camino del Cielo," Spanish film being di- rected by Adelnui Millar; and the Polish version of "Television," under Richard Ordynski. Universal Shows Net Loss Of $146,340 for 3 Months Against $73,790 Net Gain (Special to the Herald-World) NEW YORK, Nov. 6.— For the three months ended August 2, Universal Pictures Company Incorporated shows a net loss of $146,340 against net profit of_ $73,790 after charges and Federal taxes, which is equal to $3.09 per share on the first preferred stock and $1.30 per share on the second preferred stock, last year. it Doorway to Hell" Breaks New York Strand Record (Special to the Herald-World) NEW YORK. Nov. 6.— New box office rec- ords were established over the weekend at the New York Strand theatre, where "The Doorway to Hell" is showing. The Saturday business exceeded $10,000 and Sunday receipts reached $13,400. Held for a second week, the film is expected to remain for a third and possibly a fourth. Father-in-Law of Skouras Dies ST. LOUIS.— Anthony Bruiplia, father-in-law of Spyros P. Skouras, head of the Warner Theatres organization in this city, died in New York, accord- in? to a report received here. Bruiglia, who for- merly made his residence in St. Louis, had recently returned from a trip to Italy. (Special to the Herald-World) [Text of Hays' address is found on page 19] HOLLYWOOD, Nov. 6.— Metro-Goldwyn-Mayer shared honors with Uni- versal in the total number of. honors received when each won three of the eight awards of the Academy of Motion Picture Arts and Sciences, which were announced last night at the annual banquet at the Ambassador hotel. The awards are made annually for distinguished achievement in motion pic- tures during the past year, and the winners are selected by vote of the six hundred members of the Academy. Following are the names of the winning individuals, companies and pictures: Performance by actress — N o r m a Shearer, "The Divorcee" (M G M) Performance by actor — George Ar- liss "Disraeli" (Warner Brothers). Outstanding production — Carl Laemmle, Sr., "All Quiet on the Western Front" (Universal). Achievement by director — L e w i s Milestone, "All Quiet on the Western Front" (Universal). Cinematographic achievement — Willard Vanderveer and Joseph V. Rucker, "With Byrd at the South Pole" (Paramount). Sound recording achievement — Douglas Shearer, "The Big House" (M G M). Writing achievement — Frances Marion, "The Big House" (M G M). Achievement in art direction — Her- man Rossel, "King of Jazz" (Univer- sal). Will H. Hays, the only speaker, declared that unity in the industry is vital for its further success. He said he had great hope for the future and that the industry must have a spirit of "all for one and one for all" if it is to survive and prosper. The meeting last night was also a busi- ness session. In the absence of William C. De Mille, president, Conrad Nagel, vice- president, was in charge. Announcement was made of the acceptance of honorary membership by Thomas A. Edison and George Eastman. Seven hundred fifty 'The Big 'The Needy in St. Louis Will Miss Him This Year (Special to the Herald-World) ST. LOUIS, Nov. 6. — The winter days at hand have brought with them a new note of sadness this year. The Mogler and Excello theatres once among the most popular in North St. Louis are dark. These houses were operated by the late Senator Joseph Mogler who was murdered by ban- dits in the lobby of the Mogler theatre last December. It was just another of the many crimes the St. Louis police have failed to solve in recent years. And with the city facing one of the most distressing years of its history because of the wide spread unemployment, many hundreds will miss the charitable Joe when the snow begins to fly. attended. Nagel said 200 new members enrolled dur- ing the year. Michael Le Vee said the deficit for the year was- approximately $5,000, but that this had been met and a budget for the Academy was assured for the ensuing year. The winners of the awards were selected after the Academy had balloted upon five candidates in each field of competition. Be- sides the winners, those voted upon in- cluded: Performance by Actress Nancy Carroll (Paramount), "The Devil's Holiday." Ruth Chatterton (Paramount), "Sarah and Son." Greta Garbo (MGM), "Anna Christie" and "Romance." Gloria Swanson (United Artists), Trespasser." Performance by Actor Wallace Beery (MGM), "The House." Maurice Chevalier (Paramount), Love Parade" and "The Big Pond." Ronald Colman (United Artists), "Bull- dog Drummond" and "Condemned." Lawrence Tibbett (MGM), "The Rogue Song." Achievement by Director Clarence Brown (MGM), "Anna Chris- tie" and "Romance." Robert Leonard (M G M), "The Divor- cee." Ernst Lubitsch (Paramount), "The Love Parade." King Vidor (M G M). "Hallelujah." Outstanding Production "The Big House," MGM. "Disraeli," Warner Brothers. "The Divorcee," MGM. "The Love Parade," Paramount. Cinematographic Achievement "All Quiet on the Western Front," Uni- versal. "Anna Christie," MGM. "Hell's Angels," Caddo. "The Love Parade," Paramount. Sound Recording Achievement "Case of Sergeant Grischa," RKO. "The Love Parade," Paramount. "Raffles," Samuel Goldwyn. "Song of the Flame," First National. Writing Achievement "All Quiet on the Western Front," Uni- versal. "Disraeli," Warner Brothers. "The Divorcee," MGM. "Street of Chance," Paramount. A special committee is considering the ninth award, for the best scientific or tech- nical contribution to the industry. — 20 EXHIBITORS HERALD-WORLD November 8, 1930 Loew's Nets Three Million Gain In Profits Made Over Last Year Gross Income Increases Thirteen Millions Over Preceding Year And Operating Profit Before Depreciation and Federal Taxes Shows Four Million Advance Over 1929 (Special to the Herald-World) NEW YORK, Nov. 6.— An increase of $3,000,000 in net profits over 1929 is shown by Loew's, Inc., and its 100 per cent owned subsidiaries in the annual statement for the fiscal year ended August 31, 1930. Gross income increased $13,000,000 over the preceding year, while operating profit before depreciation and federal taxes jumped $4,000,000 over 1929. Profits increased $1.98 a share a snare in com- parison with earnings for the preceding fiscal year. It is announced that earnings amounted to $9.90 a share on the average number of common shares outstanding, or $9.65 on the total number outstanding at the end of the fiscal year, August 31, 1930. Earnings during the previous fiscal year were $7.92 a share. The consolidated balance sheet of the com- pany follows: ASSETS Current : Cash and Call Loans..$ 6,637,370.34 Cash Reserved for Con- struction 1,489,944.00 Receivables : Accounts Receivable..? 2,532,731.21 Notes Receivable 355,712.61 Due from Affiliated Corporations 1,462,120.66 $ 8,127,314.78 4,350,564.48 Inventories — At Cost: Film Productions in Process. Completed and Released (after Amortization) $26,952,236.81 Film Advertising Ac- cessories _— 646,831.81 Theatre and Studio Supplies Advances : To Motion Picture Producers, Secured by Film Produc- tions _ $ Mortgage and In- terest Payments .. Total Current Assets _ Investments : Stocks and Mortgages Affiliated Corpora- 261,283.43 765,538.35 256,001.04 27,860. 352.0S 1,021,539.39 $41,859,770.70 tions ...$12,365,821.18 Deposits on Leases and Contracts _.._ 844,622.84 Miscellaneous 1,611,375.16 Property — 100% Land Buildings and merit Leaseholds .- Owned: $24,671,225.03 Equip- Z.ZZ~2,25i',740.57 14,821,819.18 .... 55,249,371.04 Less Reserve preciation Deferred for De- $82,172,336.64 13,233,637.54 68,988,699.10 3.513.072.81 $128,633,361.79 LIABILITIES Current : Accounts Payable $ 5,630,833.58 Notes Payable _... 193,296.28 Federal and State Taxes 1,427,483.33 Accrued Interest 716,911.17 Advances from Affili- ated Corporations .... 230,267.93 Debenture Sinking Fund Payments, etc. (Net) _ _ 1,048,600.00 Subsidiary Corp. Dividend Payable Sept. 15th Accounts Payable — Long Term.- Fifteen-Year 6% Debentures, Due 1941 Bonds and Mortgages of Subsidiary Corporations _ First Lien 6% Bonds of Subsidiary Corporation — Due 1947 ..._ _ Subsidiary Corporations' Stock Out- standing fMetro-Goldwyn, etc.. Pre- ferred) Deferred Credits Reserve for Contingencies $ 9,247,292.2s 69,124.09 210,500.00 11,695,000.00 13,872,870.42 10,125,000.00 4,938,445.57 972,918.59 500,000.00 Capital Stock : Preferred Stock, No Par Value, $6.50 Cumulative: Issued and Out- standing, 146,763 shares _ 13,869,103.50 Common Stock, No Par Value: Issued _ 1,569,725 Shs. Less Held by Trustee for Holders of Stock Purchase Warrants 156,1511,4 Shs. Outstanding 1,413,573% Shs. 34,348,805.64 Surplus _ _ - 28,784,301.69 $128,633,361.79 OPERATING STATEMENT Fiscal Year Ended August 31, 1930 Including All Subsidiary and Affiliated Corporations Gross Income: Theatre Receipts, Ren- tals, and Sales of Films and Acces- sories $121,706,159.27 Rentals of Stores and Offices 4,571,605.90 Booking Fees and Commisisons ..._ 1.286,293.39 Miscellaneous Income 1,956,973.16 Expenses : Theatres and Office Buildings $ 61,264,478.64 Film Distribution 14,744,161.25 Amortization of Films 23,872,047.50 Film Advertising Ac- cessories _ 698,238.56 Producers' Share of Film Rentals 6,541,687.83 $129,521,029.72 107,120,613.78 22,400.415.94 5,363,710.83 Net Profit all Corporations - $17,036,705.11 Minority Interests' Share, Affiliated Corporations 2,094,687.90 Operating Profit before Depreciation and Federal Taxes _ $ Depreciation of Buildings and Equipment $3,470,573.26 Federal Taxes 1,893,137.57 Loew's Incorporated Share after Fed- eral Taxes _ „ $14,942,017.21 CONSOLIDATED SURPLUS ACCOUNT Surplus, September 1, 1929 _ $20,725,083.86 Operating Profit as above Less: Undistributed Share Affiliated Corpora- ■ tions $ 770,029.52 Dividends Paid and Declared : Subsidiaries Preferred (Metro - Goldwyn, etc.) 341,684.77 Loew's Inc. Preferred.. 953,963.34 Loew's Inc. Common.. 4,817,121.75 14,942,017.21 $35,667,101.07 6,882,799.38 Surplus, August 31, 1930. .._ $28,784,301.69 Ben Benjamin Is Made Manager of Columbia Middle States Division (Special to the Herald-World) NEW YORK, Nov. 6.— Ben Benjamin, formerly with Universal in Kansas City and R K O in Chicago, has been appointed man- ager of the Middle States division for Columbia. In his new capacity, Benjamin will have jurisdiction over exchanges in Omaha, Kansas City and Des Moines. His headquarters will be in Kansas City. He has been connected with the sales end of the business for 14 years. Independents' Optimism Doubles F N Sales Over '29 (Special to the Herald-World) NEW YORK, Nov. 6.— "The opti- mistic frame of mind of the indepen- dent exhibitor" is assigned by Ned E. Depinet, general sales manager of First National, as the reason for twice as many sales as last year by company. Depinet, in commenting on the rec- ord, stressed the point that trailers are one of the most important ele- ments of his sales campaign, declar- ing they are splendid advertising not only for the company but for the exhibitor as well. Another reason for the First Na- tional leap in sales, according to Depinet, is the method employed in the sale of Vitaphone shorts. "We don't sell them as shorts," he said. "We sell them as vaudeville acts, bill them exactly as star acts over the big time are billed, and the results are surprising." The general sales manager predicts that First National is going to have the best year in its history, by reason of the quality of the product the company is offering. Phil Goldstone Looks For "Third Alarm9' to Be Box Office Success (Special to the Herald-World) NEW YORK, Nov. 6.— Phil Goldstone, chief studio executive for Tiffany on the Coast, has informed Grant L. Cook, executive vice president that he believes "The Third Alarm," first of the Big Ten productions of the 1930-31 season, will be one of the biggest box office draws of the year. The film is scheduled for a Los Angeles preview within a short time. Hobart Bosworth, James Hall, Anita Louise, Jean Hersholt, and other stars are included in the cast. "The Little Divorcee" another of the Tif- fany Chimp comedies, and "One Punch O'Toole," first of the Paul Hurst comedies, have been completed and are due to reach New York next week. The Ken Maynard Western, "The Midnight Stage" has already gone into production, with casting completed on "Caught Cheating," a Charlie Murray and George Sidney comedy, which is next in line. "The Single Sin" and a story with the tentative title "Crime Pays," are ready for early shooting. "Check and Double Check" Breaks Record in Omaha (Special to the Herald-World) OMAHA, Nov. 6.— Breaking all past rec- ords for attendance, the Orpheum in Omaha enjoyed capacity houses for nine successive days during the showing of Amos 'n' Andy. The week day program was increased from three to four shows daily and five shows in- stead of four were presented on Saturday and Sunday. The following week's picture will run for five days instead of a full week. Frank Farrington Dies; Built 10 Detroit Houses (Special to the Herald-World) DETROIT, Nov. 6.— Frank Farrington, said to have built the first motion picture theatre in this city, died here at the age of 63. Farrington, a building contractor, erected the old Casino theatre, his first project here, for John H. Kunsky and the late Arthur Kaile. November 8, 1930 EXHIBITORS HERALD-WORLD 21 More Gold Junked Than Saved To Elevate Industry, Says Hays Voters Ditch Heflin, Backer of Federal Film Trade Control (Special to the Herald-World) NEW YORK, Nov. 6.— Motion picture in- terests see themselves rid of a potential an- noyance in the overwhelming defeat at Tues- day's elections of Senator Thomas J. Heflin of Alabama. Heflin has been identified with those proposing government control of the film industry. Heflin was forced to run as an independent, the Democratic party having denied him the right to be a candidate in its primary because he had refused to support the candidacy of Alfred E. Smith in the presidential campaign of 1928. John H. Bankhead, the Democratic nominee, won handily. Heflin has threatened to seek a senatorial investigation of election practices, declaring, according to press reports, that he would have won if the election had not been fraudulently conducted. Harris Heads N. Y. Office Of SMPE; Chicago Branch Set for Regular Sessions (Special to the Herald-World) NEW YORK, Nov. 6.— New York head- quarters of the SMPE have been established at 33 West 42d street, where an office has been leased. Sylvan Harris will be in charge, following his recent appointment as editor manager of the society by the board of governors. The office is scheduled to open not later than December 1. The Chicago section of the SMPE has completed plans for regular meetings to be held on the first Thursday of each month. Numerous papers are to be read at coming meetings. 3 Film Censors Resign In Lake Forest; New Code Proposed for City Announcement that a new film censorship code will be drafted has been made by the city attorney of Lake Forest, Chicago suburb, fol- lowing the resignation of three women mem- bers of the board of censors. The three members, one of them chairman of the board, resigned, it is said, because they had already served four years, and because two of them plan extended European trips. Calvin Trowbridge, city attorney, states that the new censorship code will be similar to that used in other cities. Several members of the city council have urged a strict code, while others suggest a moderate ordinance. No definite action has been taken. Ask Police Aid in Hunt For Theatre Treasurer (Special to the Herald-World) ST. LOUIS, Nov. 6. — Police were requested this week to aid in a search for James Noel, treasurer of the Missouri theatre here, who is reported to have disappeared. The management of the theatre is said to have discovered that approximately $10,500 is missing from the safe. The money was in- sured. Ever Raising Standard of Art And Good Taste, Academy Told Film Family Must Be All for One and One for All, He Declares at Awards Presentation (Special to the Herald-World) HOLLYWOOD, Nov. 6. — The motion picture industry, ever seeking to create even higher standards and never content with its achievements, has "thrown more gold in the junk pile than it has put in its treasury," though it "has created more: wealth in less time than was ever amassed within the same period by any pioneer intelligence," Will H. Hays, president of the M P P D A, said here last night. Addressing the annual banquet meeting of the Academy of Motion Picture Arts and Sciences at the Ambassador hotel at the presentation of the academy awards for out- standing achievements in the past year, Hays declared that he looks to the future with great hope. He stated that the mo- tion picture family must be all for one and one for all, if it is to survive and progress. * * * Following is the text of Hays' address: Shall I tell you the real reason why eight members of our industry are receiving Awards tonight? It is because they were not willing to do what they were paid to do! What I mean, of course, is that these men and women the Academy is honoring tonight were not content merely to fulfill the demands of an employer, or of that final master, the Public. They weren't sat- isfied with doing a good job; they had to do a better one! Genius does not serve contracts, but inspiration. Men and women who never give more than required have no nodding acquaintance with fame. The motion picture industry stands in its present position of substance and influence because throughout its ranks it is manned by those who are never content to do a job that is merely acceptable. And, to my mind, what tonight's Awards really stand for is — not that eight organizations and individuals have done outstand- ing work — but that thousands of men and women here in Hollywood and elsewhere in our industry simply do not know the meaning of the words "That's good enough." The Awards go only to eight. What they recognize is outstanding achievement. But high standards and high accomplishment do not belong to eight alone. Any judge this year would have a difficult task in dif- ferentiating between the quality of the eight and a hundred other actors, writers, direc- tors, producers, technicians, whose con- tributions to the year's screen so closely approximated the perfection of the prize- winners. I do not believe there is in this Hays Asks Unity The motion picture family must be all for one and one for all if it is to survive and pro- gress, Will H. Hays declared at the annual banquet of the Acad- emy of Motion Picture Arts and Sciences. Hays told the 750 pres- ent that he looks to the future with great hope. room a single man or woman — not a single one of you — who gets a good night's sleep if on any particular day he has failed, in his own eyes, to achieve those levels of excellence which he has set for his per- sonal standard of work. You might not admit this but it is my opinion, and it has considerable support. The fact is, the in- ternational distinction of this group is con- firmed by the largest body of contemporary opinion that ever judged an artist or an art. An Industry of Artists Another way of saying this is that thra- is an industry made up of artists. Think,, if you will, of any other, comparable in size: or scope with this one — the food industry,- the motor industry, the railroads, the steel1 industry — and you will quickly see that of* no other could quite this statement be' made. From the commencement of each production in the conception of the idea for" it, to its exhibition in the last and smallest* theatre, our desiny is in the hands of art- ists— of artists in writing, artists in direct- ing, artists in acting, artists in illumination, artists in sound recording, artists in at- tracting the public, artists in surrounding: each picture with an atmosphere of com- fort which lends to the watcher's and the-' listener's enjoyment. ^ Not Content With Set Standard^ And in all this my idea of an artist is simply this: That an artist is one who is never for a single instant content with ac- cepted standards, but must work out each problem in accordance with some inner compulsion which bids him do more than is expected of him. An artist is one who works to the theme of inspiration, and not to the click of a time-clock. Nobody with a time-clock soul ever got half way from the scratch. Art is eternally a democrat, without class bias or racial prejudice. It has never consulted a social register or a genealogy to determine its judgments. Art does not climb family trees to search for the ripe fruit of genius. It does not care whether the forebears of originality crossed* with the Plymouth Puritans, or an Ellis- Island contingent. There is no room on the scales with which genius is measured for favoritism or influence. Therefore his- tory will always remember Nero as a poor fiddler, and Frederick the Great as a sec- ond-rate musician. A great artist will al- ways find within his own soul the timbers- to build a ladder to the stars. Now let me point out to you a way in which all of this is vitally tied up with something that is very important to us all. You will agree with me, surely, that the man who does his job' better than he is asked to do it, or' the business organization which gives; to its public something of higher qual1' (Continued on page 30, column 1) m 22 EXHIBITORS HERALD-WORLD November 8, 1930 Lively Exhibitor Fight Looms As Horwitz Heads Texas Allied Eleven Theatre Owners Banded Together as the Independent Exhib- itors of Houston Flood State with Literature — Colonel Cole Now Manager of Allied Unit Election of William Horwitz of Houston as president of the Allied Theatre Owners of Texas after a delegation of "independent" Houston theatre owners were denied the privilege of the floor at the recent Dallas convention may precipitate a lively exhibitor battle in the Lone Star state. Eleven Houston theatre owners have banded together as "The Independent Ex- hibitors of Houston" and are flooding the state with literature in an effort to prevent Allied from building up the strength of its organization. The theatre owners making the fight, and their Houston theatres, are: F. D. Wilke, Boulevard; O. B. Bridges, Crown; Victor Baracco, Washington; O. P. DeWalt, Lincoln; Harry Schulman, St. Elmo; Robert Wygant, Heights; Sam Kirschheimer, North Side; Bohne & Hunt, Melba; S. J. Swenson, Vendome; L. E. Newton, Blue Bonnet, and Aaron Lewis, Pastime & Aztec. The main portion of their broad- side to Texas theatres is the address Mr. Wilke had intended to deliver at the Dallas meeting, the text of which appeared in the November 1 issue of EXHIBITORS HERALD-WORLD. To it has been added a postscript which reads: "The little fellows in Houston formerly leased used paper from Bill Horwitz for 5 cents a sheet. When the zoning fight started, he burned all his used paper." The letter accompanying, the copy of the Wilke speech centers its attack on Hor- witz. It is as follows: Cites Cole's New Managerial Post "Enclosed is a copy of the speech signed by the 'Independent Exhibitors of Hous- ton' in which we endeavor to tell the Allied Convention something about what was going on in Bill Horwitz's home town. "As you know, Mr. Wilke was denied the floor to read this speech. If you are an in- dependent exhibitor you ought to absorb every word of it, especially since Mr. Hor- witz (who only joined the association in July of this year), after suggesting himself as the best material for the presidency of the association, 'accepted' the nomination, and Colonel Cole, former president, now becomes manager of the association at a handsome salary. Together they are going to campaign the state for membership in the Allied Theatre Owners of Texas, an association of independent exhibitors. Asks Whose Is the Battle "Any exhibitor who was in Dallas at the convention can readily see what it is all about — that Bill Horwitz is interested in the association to carry on his personal fight. When Mr. Horwitz is through fight- ing his own individual battle, where does the association get off? "We are not members of the association and of course are not concerned about what happens to it. The association of independ- ent exhibitors in Texas may become a mere farce and in six months' time there won't be any association unless some suck- ers are willing to pay for it. Is this your battle or somebody else's? When you are told about the "boogie bears," trusts and hogs, just stop and think if any of these imaginary animals have bothered you in the operation of your business. "When they come around for your mem- bership and your money to carry on the association's fight, ask Mr. Horwitz what he has done for the independent exhibitor in Houston, or anywhere else. You are going to be a great guy with Mr. Horwitz as long as you keep out of his way, and we warn you to keep out of his way and keep out or get out of any assoication that he heads under the guise of an 'independ- ent exhibitor.' If you fellows don't believe this, come on down to Houston and take a look at us and try, just try, to make a living running a subsequent run theatre in Houston against Mr. Horwitz — the great emancipator and the man who has dealt the independent exhibitors of Houston plenty of grief and misery." A copy of the existing zoning arrange- ment in Houston and the proposed one for which the "independents" are fighting was enclosed. It then was declared as "proof that Bill Horwitz has made Houston the toughest town in Texas, if not the world, for an independent exhibitor to run a the- atre" that Houston, larger than either Dallas and Ft. Worth, has half as many suburban theatre and subsequent run in- dependent downtown theatres. The figures given are that Houston with a population of 292,349 has seven theatres of the above classes; Dallas with 261,010 has 22 with two more buildings, and Ft. Worth, with 160,892, has fourteen. What Are the Censors Going to Do About This? (Special to the Herald-World) WINDSOR, ONT., tfov. 6.— Fol- lowing the banning of "Hell's Angels" by the Ontario board of censors, Shu- bert's Opera House, Detroit, has made a definite bid for Canadian pat- ronage at its current road engage- ment of the picture. The Detroit theatre has carried several advertise- ments in newspapers on the Ontario side of the border. Portland Paramount Drops Stage; Films Only (Special to the Herald-World) PORTLAND. ORE., Nov. 6.— The Para- mount theatre here announces a new enter- tainment policy, with screen attractions fea- tured and stage productions abandoned. Some of the special attractions that have been booked are: "Two Against Fate," with George Bancroft; "Sea Legs," with Jack Oakie ; "Tom Sawyer," featuring Mitzi Green and Jackie Coogan ; "Morocco," star- ring Gary Cooper and Mariene Dietrich, the new German star. Selling Gas on Sunday Held to Be Necessity (Special to the Herald-World) LOUISVILLE, Nov. 6.— The controversy over Sunday moving picture shows in Ken- tucky brought up arguments concerning the sale of gasoline on the Sabbath. A court de- cision held that it was not illegal. Arson Attempt In Theatre Fails (Special to the Herald-World) GREENWICH, N, Y., Nov. 6.— A firebug's attempt to burn the Star theatre here last week was frustrated by a fireproof runner beneath a cen- ter aisle carpet. Although the carpet had been soaked in gasoline and ig- nited, the blaze did not extend suffi- ciently to reach the seats and side walls, though damage amounting to several hundred dollars was done to draperies and other Bxtures, mainly by smoke. The theatre is owned by Dennis Regan of Greenwich, and has been operated for the last few months by G. A. Woodard, of Luzerne, a former Albany film salesman. Reveal Screen Believed Able to End Glare and Wide Angle Distortion Erpi Engineers See Invention Dem- onstrated — Reduction in Amperage Also Claimed (Special to the Herald-World) NEW YORK, Nov. 6.— Technicians and engineers of ERPI, it is revealed, recently witnessed a demonstration of a new motion picture screen with a processed surface that is said to eliminate all glare, bring small de- tails into clear view without eyestrain, and offer a "front" view from any angle in the theatre up to 80 degrees. Exhibited at the Lyric theatre in Hoboken, N. J., the screen, known as the Ortho-Krome, is the invention of A. B. Hurley, New York physicist, who developed a process for elimi- nating the glare from the printed page. A further advantage of the development, it is said, is the possibility of saving about 30 per cent in the amperage required for projection with its use, and a corresponding reduction of heat in the projection booth. The attention of Hurley was first drawn to the motion picture screen in this regard while he was engaged in research in an ef- fort to solve the problem of eye injury due to printing on glazed paper. It was his belief that the glare on the motion picture screen miarht be due to the composition of the screen rather than to the lighting.^ "Heretofore," stated the inventor, "the sur- face material of the projection screen has been selected from those giving the lowest ratio of brightness to a spectator in the center of the theatre and the highest to a person on the extreme sides. The non-glare screen, regardless of the angle at which it may be viewed, gives every person in the theatre not only the same amount of light but delivers to the retina of each watching eye a light quality that is normal and wholly free from glare." When Winter Comes, They Creep Inside — And How (Special to the Herald-World) LOUISVILLE, Nov. 6— Vacant lots in the summer time and all available inside space in the winter. At least, that's what it seems like here, where a vacant auto salesroom has re- cently donned miniature golf garb, the Seel- bach hotel has put a course on its mezzanine floor, and the Martin Brown building has an eighteen hole course in the basement. An interesting feature of this basement course is that the embryonic golfer doesn't need to even brave the wintry blasts. It is connected with the Brown hotel by an un- derground tunnel. November 8, 1930 EXHIBITORS HERALD-WORLD 23 Circuits Control Only Fourth Of 1,1 08 Theatres in Canada Herald- World Survey Reveals 809 Houses Individually Owned Al Christie Advocates Interchangeability of Roles (Special to the Herald-World) NEW YORK, Nov.6.—Al Christie, producer of comedies for Educa- tional, expresses as his belief that a decided benefit results from the in- terchangeability of players in fea- tures and short comedies, both to the actors themselves and to the economic structure of the industry. He claims that the introduction of the sound era has brought about this change from the previously accepted theory that as far as players were concerned, the two types of production should never meet. The necessity, under the old unwritten law, for featured play- ers to remain idle, when they might £t very well into a comedy role, created, according to Christie, a bad waste which has been very properly eliminated. Among players who are now acting in both comedies and fea- tures, he mentions Bert Roach, Elea- nor Hunt, Charlotte Greenwood, Betty Boyd and several others. Consolidated Film Shows $1,729,643 Net for Nine Months (Special to the Herald-World) NEW YORK, Nov. 6.— Net profit of Con- solidated Film Industries for nine months end- ed September 30 was $1,729,643, equal to $2.16 a share on the combined preferred and 400,000 common shares. The figure compares with $1,825,710 in the corresponding quarter of 1929. Profit in the third quarter this year was $489,722, equal to 61 cents a share on the combined $2 preferred and common stocks compared with $667,144 or 95 cents a share on the combined stocks last year. Third Stench Bombing In Year Drives Crowd From Portland Capitol (Special to the Herald-World) PORTLAND, ORE., Nov. 6.— For the third time this year, the Capitol theatre has been made the subject of a stench bomb attack. The bombs were released last Sat- urday night when the house was filled almost to capacity. The theatre has been picketed through- out most of the past year as a result of union troubles. Perpetrators of the act have not been apprehended. Patrons File Out Calmly When Booth Catches Fire (Special to the Herald-World) TOLEDO, Nov. 6. — Manager George Kroetz, of the State theatre here, succeeded in quieting an audience of approximately 1,200 when fire broke out in the projection room re- cently. Upon Kroetz's assurance that there was no danger, the patrons filed out in an orderly manner and were given tickets for the following night. Damage to booth amounted to around $1,000. Only One of the 31 Chains in the Dominion Operates in More Than a Single Province (Special to the Herald-World) OTTAWA, ONT., Nov. 6. — Circuits control only 25 per cent of motion pic- ture theatres in Canada, a situation parallel to that in the States. This is revealed in a survey just made by the Herald-World to obtain es- sential facts of the motion picture market in the Dominion. In Canada there are 1,108 motion picture theatres, and these are tabulated according to ownership, as follows: Individually owned 809 Circuit owned 299 Thirty-one circuits operating three or more houses control the 299 theatres, and only one of the 31 operates in more than one province. The total of individually owned houses in each of the six territories follows: Ontario 258 Quebec 146 Winnipeg 124 Calgary 144 British Columbia 41 Maritime Province 96 Harmanus-Bleecker Hall and later at the Ritz here, and whose organ selections were broad- cast over WGY, is now said to be somewhere in the Midwest. Total 809 The survey shows the following circuit- owned theatres in each territory: Ontario ..._ 117 Quebec 53 Maritime Province _ 24 British Columbia - 30 Calgary „ 30 Winnipeg 45 Total ..._ - 299 The circuits are distributed through terri- tories as follows: There are in Ontario, 11; Quebec, five; Maritime Province, four; British Columbia, one; Calgary, five; Winnipeg, five. The one circuit operating in more than one Province is counted only in the On- tario table. The number of theatres wired for sound in the Dominion now totals nearly 500, or slightly less than 50 per cent of the total number of houses in Canada. Allied fs Iowa Unit Rejects Zoning Plan Of Omaha Territory (Special to the Herald-World) DES MOINES, IA., Nov. 6.— Allied The- atre Owners of Iowa, Inc., many of the members of which are served by the Omaha territory, has gone on record as opposed to protection between towns such as it is practiced in the Omaha territory. A copy of a resolution adopted by the protection committee of the organization was recently sent to the Omaha Film Board of Trade. It reads as follows: "The pro- tection committee of the Allied Theatre Owners of Iowa, Inc., is opposed to pro- tection between towns as drafted and sub- mitted for consideration, and hereby rejects the same." The letter was signed by the members of the committee, Clifford L. Niles, F. P. Hagemann and E. O. Ellsworth, and Les- ter F. Martin, secretary and treasurer. Music Out of Theatres In Albany and Troy, N. Y. (Special to the Herald-World) ALBANY, N. Y., Nov. 6.— All orchestras and organists are out of the theatres in this city and in Troy, N. Y. Stephen Boisclair, who at one time had a following of thousands when he played at Protection Gets Full Day at Ohio MPT O Convention (Special to the Herald-World) COLUMBUS, Nov. 6.--Wednesday, Novem- ber 19, has been set aside for the discussion of protection matters only, in the coming conven- tion of the MPTO of Ohio, which holds its annual meeting here on November 18 and 19. A letter, sent out by P. J. Wood, business manager of the Ohio MPTO, urges every member to be present, as the discussion on protection is of vital importance to all. Vetoes Bill Requiring Automatic Seat Raisers or 46 Inches Between Chairs The attack of Chicago theatre owners on an ordinance already passed by the city council, radically affecting seating provisions, met success Thursday when Mayor Thompson vetoed the measure. The bill demanded that all theatre chairs be equipped to raise the seat auto- matically when a patron rose, or in lieu of such a device, that all chairs be placed 46 inches apart, instead of the present minimum of 32 inches. The measure was passed several months ago without theatre interests being aware it had been introduced. Discovering it later, chain executives and exhibitor organizations sought its veto or repeal. The mayor in his message indicated the ordinance might prove unconstitutional. — 24 EXHIBITORS HERALD-WORLD November 8, 1930 Every Sheriff Has His Day; This One's Sunday, Day of Ar-Rest Curator of the Law — and His Name is FREEMAN — Goes Prepared for Any Opposition and His Aide Hangs Hat Over Projection Booth Port (Special to the Herald-World) LAUREL, MISS., Nov. 6.— When Sheriff M. H\ Freeman goes out on' a Sunday to stop any moving picture show that may! happen to be in -* progress, he goes prepared to meet any and all opposition, even to the extent of forcing open the doors of a projection room. His aides sometimes resort to hanging hats over the ports of the projection booths, which is a most effective method of prohibiting the picture from being projected onto the screen. But here is what happened. MOTION picture projecting machines, oper- ators and members of Sheriff M. H. Free- man's force played a game of tag during the Sunday afternoon performances of the Arabian and Strand theatres here, which are operated by the Strand Amusement company. The Sun- day shows were sponsored by the local post of the American Legion. As fast as operators were recruited from the ranks of substitutes and school boys who have had previous experi- ence, they were arrested by the sheriff or one of his deputies and carried to his office where they were required to make bond of $500 each. Threaten to Batter Doors Quite a bit of amusement was created in the Arabian theatre when Sheriff Freeman and his chief deputy were resisted by Ernest McRae and A. A. Northcutt, who refused to open the door to the projecting room. Threats' were made by the officers who were armed with an ax, several files and other tools to batter the door down. The two youths, both under 20. maintained silence and paid no at- tention to the officers until an order came from W. S. Taylor, manager of the company, to open up. They were escorted to the sheriff's office and two more youths took their places. These were prevented from continuing the show by the sheriff, who entered the room and seized the roll of film, and refused to relin- quish possession of it. Practically the same performance on the part of officers and pic- ture show people were put on at both theatres. Members of the audience divided their atten- tion equally between the screen and the rear of the theatre where the legal battle was in progress. Roar Protest at Hat Episode A roar of protest was voiced when Chief Deputy Sheriff Brogan placed his hat in front of the small projecting room window at the Arabian to prevent the performance. This was done when the officers were denied admis- sion to the operating room. Operators E. A. Forester, G. E. Edwards and A. A. Northcutt were arrested twice at the Arabian; A. H. Moss, O. B. Moore, Curtiss Randell, James Anderson, Clyde Smith, Willard Round, twice each, at the Strand. Manager Taylor and his attorneys refused to make a statement as to what their legal steps would be, merely stating that "the sheriff is in charge and this is his day." The door of the projecting room was forced open for one arrest. The management of the company con- tinued shows until 6:30 o'clock as advertised although frequently interrupted. Other busi- nesses operating in the city and county were not molested. Studio in Switzerland (Special from Department of Commerce) WASHINGTON, Nov. 6.— Press reports say a film producing studio, with sound re- cording apparatus, is to be built in Zurich, Switzerland. Production will begin January 1, 1931. The early pictures will be for domestic release only. Grigsby Letter Denies That Signing Contract Removes Suit With RCA (Special to the Herald-World) WASHINGTON, Nov. 6.— Grigsby-Gru- now, one of the largest manufacturers of radio receiving apparatus, has not settled its dispute with R C A regarding anti-trust activities although it has signed the super- heterodyne patent contract. However, it is alleged that the signing was done under "threats and coercion." B. J. Grigsby, in a letter written to R. L. Sabin, Jr., of the Department of Justice, stated that "quite the contrary is true" re- garding the idea that the signing was a voluntary action which apparently disposed of the differences between RCA and Grigsby-Grunow. To quote from his letter: "We felt, and developments so proved, that in view of the fact that our new super- heterodyne radio receiving set had proven extremely popular with the trade, Radio Corporation would follow its usual tactics of suits against our dealers and distributors and thus seriously injure us in the trade by the same methods of threats and coercion which they have always applied. We also felt that in signing the Supplemental Li- cense we had the same case of complaint as set up in our suit against that trust filed in Kansas City, which includes the main allegations of the Government suit. In this way we are not running the risk of becom- ing involved in a financial way which might weaken us in our fight against them." The letter also contained the following statement: "We have not altered our inten- tion and there is no weakening in our efforts to force our case against the Radio Cor- poration and free the independent radio industry." Gaumont Palace Being Rebuilt to Seat 6,000 (Special from Department of Commerce) WASHINGTON, Nov. 6.— Reconstruction is now under way on the Gaumont Palace in Paris which will, it is said, make this theatre the largest in the world. When rebuilding is completed, it will have a seating capacity of 6,000. A four-manual organ is being installed. SECURITIES PRICE RANGE Week Ending November 5 (Special to the Herald-World) NEW YORK, Nov. 6. — Now that the elections are over, leaders in the market are expecting at least a strong under- tone to develop with establishment of the certainty that always is jarred by the political campaign periods. There was evidence of such an undertone in Monday's trading but a decline in Wednesday's market followed upon the heels of the flood of election news. Here is the summary for the week : NEW YORK STOCK MARKET Sales American Seating _ 400 Brun8wick-Balke-Oollender 1,200 Oelotex .: _ 1,400 Do. ctfa. _ 600 Do. pfd 60 Consolidated Film 2,200 Do. pfd _ _ 1,900 Eastman Kodak _ 74,500 Do. pfd _. _. 20 Electric Storage Bat 2,000 Fox Film "A" _ _. 72,600 Gen. Theatre Equipment _ _ 18,700 Keith Albee Orpheum 100 Loew'a Inc. _ 86,900 Do. pfd. xw 300 Mohawk Carpet 3,300 Paramount 32,100 Pathe Exchange _ _ 7,000 Do. "A" — _ 2,800 Radio Corporation _ _ 339,900 High Low Close 5% 5% 5% 13% 13 13% 11 9% 9% 10J4 9% 101/i 39% 30% 30% 15 13% 14% 19% 18% 18% 180 168% 172 131% 130 131% 54% 53 53% 38 % 34% 36% 22% 20 20% 98 98 98 60% 55 57 951/4 95% 95% 14 13 13% 50% 47% 3% 47% 3% 3% 8 6% 7 21% 18% 19% Sales Do. pfd. "A" _ 700 Do. pfd. "B" _ 7,700 Radio Keith Orpheum.... _ 266,900 Shubert Theatres _ 20,300 Universal Pictures, 1st pfd _ _ _... 20 Warner Brothers _ _ 103,100 Do. pfd _ _ _. 100 CHICAGO STOCK MARKET Gen. Theat., Inc _ 910 Morgan Litho _ _ - 700 U. S. Gypsum _ _ 1,900 NEW YORK CURB Columbia Pictures, vtc 100 Film Insp. Mch _ 100 Fox Theatres _ _ 11,900 Loew's rts. 200 Do. war _ 600 Sentry Safety - 200 Technicolor, Inc 2,600 Trans-Lux _ 1,300 High Low Close 50% 49% 49% 56 48 50 23% 20% 21% 9% 5 6 48 48 48 21% 18% 19% 42 42 42 22?4 20% 21 9 6% 8 38 37% 38 27% 27% 27% 1 1 1 6% 6 6% 22 20 22 6% 5% 6% 1% 1% 1% 12% 11% 11% 6% 6 6% November 8, 1930 EXHIBITORS HERALD-WORLD 25 W Film News r\ I /^TTi^k i"^ I A ■ C^E" iJ^^TI/'-'^k. I Stories Told in Pictures PICTORIAL SECTION by the Camera John Boles in the role of Prince Dmitri, the dashing soldier of the Imperial Guard, who steals the heart of Katusha Maslova (Lupe Velez) in Universal's "Resurrection." Edwin Carewe directs. Lilyan Tashman plays an important fem- inine role in Universal's "The Cat Creeps," a mystery thriller which in- cludes in the cast Helen Twelvetrees, Neil Hamilton and Raymond Hackett. Otis Skinner, as he appears in the role of Hajj, the beggar, which is the star- ring role of "Kismet," the First National picture which opened at the Hollywood theatre on Thursday, October 30. The only solution for this predicament that we can see is for Oliver Hardy to put on long stockings. Possibly that is what Jimmy Parrott, the director of this Hal Roach-M G M comedy team is thinking, too, but evidently Stan Laurel has made up his mind that that sock is going to be held up — not and how, but how. "Dad," John, Marie, Joe and "Buster" Quillan dropped into the Pathe exchange in Chicago on their way back to the Coast. They were greeted by John Clark, branch manager, who is seen at the right. The famous brother of this famous family, Eddie, has re- cent completed "Night Work" for Pathe 26 EXHIBITORS HERALD-WORLD November 8, 1930 We wonder if an appropriate title for this picture would be "Hell Hath No Fury Like a Woman Scorned." That gun and that expression on that sweet face — well, it's no wonder that Bernard Granville and Dick Stewart feel rather uncertain and are no doubt cogitating on all of their past sins. Marcia Manning looks as though she meant business in the Educational-Mermaid comedy, "Love a La Mode." Mitchell Fields, eminent sculptor, gives Ruth Roland a few pointers in the art. The finished head of the actress will be exhibited in the lobby of the Warner Beacon where Miss Roland will make appearances with her Sono Art film "Reno." As though carved in marble, but imbued with the spirit of life, is this charming new study of beautiful Loretta Young, who has recently completed work in "Kismet," a First National picture* The three Rs, and how! Here's part of our gang in their studio school room on the M G M lot, plugging away in good style under the direction of Mrs. Fern Carter. Those figures on the board have an ominous look, but from the "concentratin' " attitude of these youngsters, they (the problem) don't hold much weariness for them. Just look at the way Chubby is going at it, and Farina — Well, even famous children have to study. November 8, 1930 EXHIBITORS HERALD-WORLD 27 Lightman Reconsiders; Predict His Re-election by the M P T O A Boasting Again! Presenting a snapshot sent in by Col- yumnist Jenkins, sojourning at present in and around Neligh, Neb., with the follow- ing explanation (for which the editor refuses to be responsible ) : "There, didn't we tell you? How's this for an evening's shoot? Twenty-one of 'em — count 'em yourself. We could have got more, but we never had any use for a game hog. How would you like to live in Nebraska?" Portland Alone Hits Quality of Pictures, Says Joy at Meeting (Special to the Herald-World) PORTLAND, ORE., Nov. 6.— Portland is the only city in the country in which there is a general attitude against the quality of pic- tures, Colonel Jason S. Joy, director of pub- lic relations of the Motion Picture Producers and Distributors' association, declared in ad- dressing the joint meeting of the Portland censorship board and representatives of the Ministerial Association and others who carried a petition signed by some 13,413 persons call- ing for better pictures. He gave the association and others assem- bled in the city hall and who had been called together by Mayor George Baker for a frank discussion of pictures, an outline of the work undertaken by the Hays organization to clean up the industry. He stated that the work of their organization in censoring is a matter of judgment, and that no ' two persons always agree on what is objectionable and what is not. As the result of the meeting, where both sides were given an opportunity to present their arguments for and against pictures, it was decided that motion picture censorship would be further tightened in Portland, and that the Hays code will be strictly enforced as far as all pictures that come to this city are concerned. Salesman to Manager in Year; That's Lou Ellman (Special to the Herald-World) MILWAUKEE, Nov. 6.— Lou Ellman, who joined Pathe in 1929 as a salesman in the Des Moines office, has gained the distinction of_ being appointed to an exchange manager- ship within a year. His showing as a salesman brought him the manager's position in Des Moines, from which he was promoted to manager of the exchange here by E. J. O'Leary, general sales manager. He succeeds Tom Greenwood. Leaders Welcome Chance to Answer 5-5-5 Attack by Allied Zoning Is Expected to Be Warm Topic — Independents Not Given Square Deal, Say Some By JAY M. SHRECK NEW YORK, Nov. 6. — Unless the unforeseen happens, M. A. Lightman will head the Motion Picture Theatre Owners of America for another year. Although the present incumbent had decided definitely some weeks ago not to accept the post should it be tendered him at the National convention in Philadelphia next week, it is now learned from those closest to him that he has reconsidered and would be willing to serve another term. Lightman feels, his friends say, that re- election not only would be a vote of con- fidence in his regime but would give him another twelve months period in which to complete the program launched by him when he assumed the presidency. Whether or not there will be fireworks at the Philadelphia meeting is prob- lematical. Open forum will be the order of the day on Wednesday, and it is very probable that this session will develop much oratory. Especially will this be true should Allied States have representatives on the convention floor. tion of exhibitors in recent years. Because of the wide representation expected, the program committee has exerted every ef- fort to have the industry's leaders in at- tendance to discuss important problems of business. Although Sidney R. Kent, one of the principal speakers, will touch upon many phases of the screen, it is expected that the most important of these will be his dis- cussion of the security of the independent. Expect Allied Representatives Thus far Allied has not advised whether any of its members will be in attendance, but there is a feeling in M P T O A circles that some one from the opposing exhibitor branch will be present. Recent Allied at- tacks on the activities of the M P T O A have aroused the leaders, and there is lit- tle or no secrecy in the fact that officials of the latter organization would like an opportunity to have an open discussion before a representative body of exhibitors. MPTOA executives have taken excep- tion particularly to Allied's statements rela- tive to the 5-5-5 Conference, in which the MPTOA is criticized severely on the ground that it did not stick by the inde- pendent exhibitor. Zoning Controversial Subject Zoning is almost certain to be a con- troversial subject at the convention. Even among the leaders it is felt that in many territories the independent has not been given a square deal. Principal objection is aimed at the demands which, they say, have been made by Publix. The headquarters here of the MPTOA express confidence that the Philadelphia convention will draw the largest delega- Ottawa Theatres Help Revive Child Patronage With Special Programs (Special to the Herald-World) OTTAWA, Nov. 6.— An unusually large amount of child patronage has returned to theatres here as a result of special programs being offered for juveniles. Ray Tubman, manager of the Imperial, drew a capacity crowd Saturday morning, Novem- ber 1, when he presented a double feature bill, consisting of "The Silent Enemy" and "Song of Soho." The admission was~ 10 cents. B. F. Keith's theatre charged the same price at a children's matinee for "Good News." The Avalon continues to draw capacity crowds of children on Saturday afternoons with its Avalon Kiddies Club. The price is 15 cents. Erpi Portable Will Show Films at M P T O A Meeting (Special to the Herald-World ) NEW YORK, Nov. 6.— Officials of the MPTOA have selected West- ern Electric equipment for the re- production of all talking pictures to be shown in the convention hall at the Hotel Benjamin Franklin during the forthcoming meeting in Phila- delphia. A portable truck which will motor from the Kearny works in New Jer- sey will park outside the hotel so that wires can be run into the con- vention hall. Al Blofson Honored as Tiffany Promotes Him (Special to the Herald-World) PHILADELPHIA, Nov. 6.— Al Blofson, formerly Tiffany branch manager here, and recently promoted to district supervisor of the New York territory, was tendered a fare- well dinner by the Philadelphia Film Board of Trade Monday, November 1. More than 100 exhibitors and film execu- tives were present, among them Oscar Han- son, general sales manager of the company; Carl Goe, assistant sales manager; A. L. Selig, advertising and publicity director; and Harry Brown, who replaces Blofson as branch manager in this city. Roxy's Daughter Will Marry William Stern (Special to the Herald-World) NEW YORK, Nov. 6.— Beta Rothafel, daughter of the renowned Roxy, is preparing to become the bride of William Stern of Rochester at an early date. It is reported that a radio celebration of the mariage may be given. 28 EXHIBITORS HERALD-WORLD November 8, 1930 It's Up to Film Product Now With St. Louis Labor Deadlock Last Overtures of Exhibitors Are Rejected by Musicians — First Three-Year Agreement Is Signed by Operators at Albany, and Two-Year at Troy — Settlement at Oklahoma City That first-run theatres of St. Louis will continue indefinitely without pit orchestras, organists and stage shows is now considered certain following re- jection by the Musicians Mutual Benefit Association of the latest compromise offer of the St. Louis theatre owners. At the same time, possibilities of a sym- pathetic strike by projectionists and stage hands were definitely eliminated. // CHIC" CHATS At Albany, the first three-year contract ever made between the operators and exhibitors has just been placed in effect after concessions by both sides. At Troy a two-year contract has been voted. In San Francisco the California supreme court has refused to act on an appeal in the fight of Nasser Brothers and others against the musicians' union. At Oklahoma City, new contracts with the operators pro- vide for an increase of $2.50 a week in salary and establishment of a six and a half hour day, and the stage hands also received a salary increase. Sympathetic Strike Possibilities Ended (Special to the Herald-World) ST. LOUIS, Nov. 6. — The musicians' rejec- tion of the latest compromise offer of the theatre owners is considered certain to mean that the first run houses will continue in- definitely to operate without pit orchestras, organists and stage shows. The theatres offered to employ 100 musicians for ten months with the proviso that theatres without pit orchestras would be immune to picketing and that the musicians could be dis- charged on six weeks' notice. The musicians considered the offer as "grossly unfair," especially the provisions on picketing and dis- charge. Possibilities of a sympathetic strike by the projectionists and stage hands were definitely removed by a decision of William Canavan, head of the International Alliance of Theat- rical Stage Employes, following a conference with Joseph N. Weber, international president of the American Federation of Musicians. If the business of the first-run theatres con- tinues to hold up fairly well, the probability of the musicians obtaining any further con- cessions is considered very, very remote. However, should business fall off consider- ably it is predicted that the owners would not he adverse to again using pit players, organ music and stage shows. There are some surface indications that the amusement loving public is tiring somewhat of the "average" type of sound pictures. Outstanding attractions continue to gross up. December, January and February are ex- pected to prove decisive if the dispute is not settled before that quarter arrives. Albany and Troy Operators Agree (Special to the Herald-World) ALBANY, Nov. 3. — Retroactive to Septem- her 1 last, a three-year contract has just been entered into between operators and the exhib- itors, following a series of conferences, one in New York City. Each side made conces- sions. This is the first contract of this length ever made between the two parties. Full time operators, working a six day week, Albany not having Sunday shows, receive an increase of $1.25 a week, making their salary ■$60, the chief operator receiving: $70 instead of $68.75 as in the past. Overtime is to be paid for at $2 an hour up until midnight, after which the rates will be $3 an hour. At the Ritz theatre, a Warner downtown house, the new contract provides for four full time operators, effective at once. At the Strand, the R K O Grand, and Harmanus-Bleecker Hall, the assistant op- erator will receive $45 instead of $18, with a provision that at the end of the third year he will become a full time operator at a salary of $60. These three theatres have three full time and an assistant operator. All are first- run. At the Madison, a Warner residential house, the assistant operator is raised from $18 to $22, this theatre having two full time men and an assistant. The same applies to the Albany theatre. In Troy, a two-year contract has been entered into between the two parties with some slight increases granted, but with working conditions remaining practically the same as in the past. Suit Dropped in Musicians' Case (Special to the Herald-World) SAN FRANCISCO, Nov. 6.— The state supreme court has refused to act on the appeal made by Nasser Brothers, Central California Theatre Company and Consolidated Theatres, Inc., in a controversy with the musicians' union. The dismissal left the controversy where it started and the next move, if any, will be up to the musicians. The controversy, heard by the lower courts, was over a contract assertedly broken by the theatres. This was entered into in September, 1928, and was to have been effective until Aug. 31, 1930. In dismissing the appeal the court explained that the contract had expired and that any order it might make would be futile. Attorneys point out that about the only thing that can now be done is for the musicians to start an action for damages. Oklahoma City Agreement (Special to the Herald-World) OKLAHOMA CITY, Nov. 6.— Increase of $2.50 a week is one of the stipulations of the new contracts signed between Local 380 and the vaudeville and motion picture theatres in this city. The operators obtained a six and a half- hour day in the contract and another increase of $2.50 a week next September. The new scale calls for $57.50 and $65 ; next year the scale wil be $60 and $67.50. Numa Won't Stop Custard Pies Any More (Special to the Herald-World) LOS ANGELES, Nov. 6.— Numa, the film lion, is dead. He died at a zoo here this week, leaving 28 chil- dren and grandchildren. Veteran of scores of screen com- edies, Numa was the backstop for custard pies in the old silent days and roared for a living in the new talking picture era. Although he was owned by a zoo, he was more or less com- mon property, for whenever a pro- ducing company needed him for film scenes he never turned down the in- vitation. He was 19 years old. NEW YORK. \17 E had one of our periodical chats the * » other day with a man who knows per- haps as much about wide film, its develop- ments and progress, as anybody in this business. From this point south in the column is something of what he told us. It was the comparatively recent devel- opment of the talking picture which defi- nitely reawakened interest in the wide film, after it had been lying dormant for sev- eral years. The reason for the sudden en- thusiasm for a new method was due to the limitation of the angle of vision in the talking film, and the consequent necessity of finding something which would elimi- nate this failing. Nine years ago the first serious attempts were made to develop wide film, which has reached the point today where nearly all producing companies are vying with one another in the perfection of a wide film width which will solve a particularly vexing problem. In the earliest Biograph days, pictures were made on a film wider than the 35- millimeter standard width in use at pres- ent, with an old style wide film projector used for the showing. We have heard the statement made in a very positive tone that there has been no real improvement in photography since the old Biograph days, with the exception of "trick" camera work. The first efforts in the direction of a new technique in modern wide film, com- menced about 1921, involved the use of three cameras and the making of three prints which were meant to be synchro- nized. Due to technical difficulties, this experiment was abandoned in favor of a two-camera method, with the lenses one above the other and overlapping. Filming required the use of a right and left hand projector. It was discovered, however, that the prints could not be made to match properly, since they differed in density, re- sulting in bad projection and a definitely discernible line on the screen. About one year later was attempted the use of a film 70 mm. wide and six stand- ard sprocket holes high, but not only was difficulty experienced in taking and project- ing, but the condition known as "breath- ing" (loss of focus at frequent intervals) developed in screening. This was attrib- uted to the film being of insufficient strength. With a change to a 70 mm. film four sprocket holes in height, the "breath- ing" was partly eliminated but the film would not last, which involved heavy ex- pense in replacement. In 1926 was brought out a 56 mm. film with a special lens for use in projection. A picture made by Robert Greathouse and Billy Bitzer, who has been handling cam- eras on studio lots for nearly 35 years, was shown at the Cameo in New York for three weeks. Despite favorable press no- tices on the experiment, the companies were still not interested. The expense seems to have been the principal objection. Famous Players screened a picture at the Rivoli about 18 months ago, following the beginning of a 65 mm. development some six months previous to the showing. As the situation stands today, several of the larger producing companies have each one a different width film. Warner Brothers, with the Vitascope development, uses a 65 mm.; Paramount is experimenting with the same width; Spoor's method uti- lizes a 62^ ; and Fox uses a 70 with an image 1 by 2 inches. The wide film question just now has the attention of the entire industry, with a defi- nite settlement still for the future. — "CHIC" AARONSON. November 8, 1930 EXHIBITORS HERALD-WORLD 29 Develop Films After 33 Years (Special to the Herald-World) ROCHESTER, N. Y., Nov. 6.— A photographic Elm, which was recov- ered at the time of the discovery of the ill-fated Andree expedition, has been developed with success by a Swedish photographer, the Eastman Kodak company has been informed by a cable dispatch. Columbia Launches Air Programs on WOR for New Picture Releases Hookup Gives Company Half Hour Program Every Monday Night (Special to the Herald-World) NEW YORK, Nov. 6.— Columbia Pictures has made arrangements with the candy con- cern, Chock Full o' Nuts, whereby the latter company will allow Columbia to use a portion of its time over radio station WOR in New York each week. The producing company will have a half hour between 8:30 and 9 o'clock each Monday night in which to present its pictures simulta- neously with their release. Three such pro- grams have already been given, the first on October 27, for "Rain or Shine" ; the second, "Brothers," and the most recent, "Lion and the Lamb," on November 3. Columbia's radio arrangement with the candy manufacturers will run for at least 26 weeks, it is understood. The next new pic- tures to be presented over the air are "Ma- donna of the Streets," November 10; "Tol'ble David," November 17, and "The Criminal Code," November 22. The air programs are presented each week by a professional stock company, under the direction of Harold Davis Emerson. Besides the director, the cast includes Ida Ellis, Richard Warner, Rosemary Lee, George Dalziel, Bert Childs and Teddy Busman. Inci- dental music is provided by a string trio. The Monday evening programs come on the air immediately prior to Weber and Fields, comedians who appear over the same station. It is believed that this will help make the Columbia programs wellknown. _ Radio versions of new Columbia produc- tions are also to be given over 20 other sta- tions throughout the country. These have been scheduled so that they will come either in connection with a local showing or previous to release of the film in a local territory. /. L. Warner, on Visit To New York from Coast, Extols Year's Product (Special to the Herald-World) NEW YORK, Nov. 6.— J. L. Warner, who is here on a visit from the Coast, confiden- tially asserted that Warner Brothers are pro- viding the exhibitors with the best produc- tions in the history of the company, and that even finer pictures may be expected in the future. As examples, he mentioned such pictures as "The Office Wife," "Old English," "Outward Bound," "Three Faces East," "Sinner's Holi- day," "The Matrimonial Bed" and "The Door- way to Hell," which in many cases ran for extended engagements. He was most enthusiastic concerning the forthcoming pictures, among which are "Illicit," "River's End," "Fifty Million French- men," "Ex-Mistress," "The Steel Highway" and "Viennese Nights." Seven Fox Houses Drop Stage Shows in Stage Hand Dispute Indicates Close Margin of Profit on Which Theatres Now Are Operating — Officials Charge Refusal to Add Personnel Was Followed by Careless Handling (Special to the Herald-World) NEW YORK, Nov. 6. — The close margin of profit on which theatres are op- erating at present is indicated by the decision of Fox executives to eliminate stage presentations, including vaudeville bills, in seven houses. This action was taken following a demand of the stage hands' union for two additional men at the Fox Academy of Music in New York and results in probable dismissal of 70 union musicians, 28 stage hands, and vaudeville units. Theatres involved are: Audubon and Star in Manhattan, Crotona in the Bronx, Savoy and Walker in Brooklyn, and Fox in Philadelphia. Charge Careless Handling When vaudeville was resumed at the seven houses about two weeks ago, an agreement was made between the union and the Academy of Music management calling for four men to handle stage performances. Last Friday a demand for two more was sent through, and refusal to comply result- ed in careless handling of equipment, ac- cording to Fox officials. The regular two weeks' notice was given the stage hands at the seven houses. Harry Arthur, general manager of Fox Theatres Corporation, has stated definitely his inten- tion to abandon stage performances in these houses unless the union agrees to stand by the arrangement by the end of the two weeks period. Would Cost $200 More a Week According to the wage scale under which the stage hands are employed, the average weekly salary is about $75 a man. Addi- tion of two men at each theatre would mean a further expense of approximately $200 a week at each house, since overtime at $5 an hour occurs regularly. It is ap- parently impossible to make up this added cost at the box office; consequently drastic action was decided upon by the Fox exec- utives. It is understood that union labor difficulties were responsible for the previous discontinuance of stage presentations in several Fox houses which were recently resumed. The marked reluctance of circuit oper- ators in establishing stage performances this fall has been definitely attributed to difficulties experienced with organized stage hand labor, though other companies report no similar trouble at the present time. ber 14. The film, adapted from the stage success by Herbert Ashton, Jr., is the first of the company's de luxe "specials." Bert Lytell, who plays the dual lead in the pic- ture, also played the part for two years on the New York and Chicago stage. Rogers Starts "Millie;' First of Four for R K O (Special to the Herald-World) HOLLYWOOD, Nov. 6.— Charles R. Rogers, independent R K O producer, this week began shooting the picture "Millie," the first of four vehicles which he will make for R K O under special contract. He has selected two of the remaining three stories, which are "Common Law" and "Dark Flame." Harry Joe Brown is associate producer. it Platinum" Purchased by James Cruze Productions (Special to the Herald-World) HOLLYWOOD, Nov. 6.— "Platinum," a new novel by Edward Dean Sullivan, and Adele Commandini, has been purchased by James Cruze Productions, it has been an- nounced by Samuel Zirler, president and pro- duction executive. The adaptation of the story will be in the hands of Julian Josephson, who has been signed by the company. ff "Brothers" Scheduled for N. Y. Capitol November 14 (Special to the Herald-World) NEW YORK, Nov. 6.— A Columbia Pic- tures' feature will have its initial New York showing at the Capitol theatre for the first time when "Brothers" opens there on Novem- MGM Buys Rights to "The American Tragedy (Special to the Herald-World) HOLLYWOOD, Nov. 6.— MGM has bought the rights to that famous book by Theodore Dreiser, "The American Tragedy" and are negotiating with Sergei Eisenstein to direct it, according to studio announce- ments. Eisenstein is reported to be in New York at the present time, but is expected out here again soon. Pathe Exchange Expands (Special to the Herald-World) CHARLOTTE, N. C, Nov. 6.— J. U. Mc- Cormick has been added to the local sales staff of the Pathe branch exchange, by H. A. Silverberg, manager. $50,000,000 in Group Insurance Is Contracted for by Loew's and MGM (Special to the Herald-World) NEW ORLEANS, Nov. 6. — $50,000,000 in group insurance for all employees of Loew's and Metro-Goldwyn-Mayer, who are to receive units ranging from $1,000 to $10,000 based on their weekly earnings, including Loew's State in New Orleans, were contracted for this week by Nicholas M. Schenck, president, and David Bern- stein, vice president, according to word received here by Rodney D. Toups, man- ager of Loew's. The policy provides for coverage against sickness of any nature; accidents of any type, including non-occupational accidents, and dismemberment, which may also occur while away from place of employment. This coverage ranges from $10 to $40 weekly indemnity. Double indemnity in case of accidental death is also provided. Every employee of Loew's State theatre here was signed up by Toups for the insurance. 30 EXHIBITORS HERALD-WORLD November 8, 1930 Code Is Effective Step for Educating Public, Says Hays (Continued from page 21, column 3) ity than the public demands, reaps no immediate reward in dollars and cents. He may be making an excel- lent investment in futures, but at the moment his only reward is usually personal satisfaction. The motion picture industry has created more wealth in less time than was ever amassed within the same period by any pioneer intelligence. But it has thrown more gold in the junk pile than it has put in its treasury. And the millions in that junk pile keep increasing year by year, because the industry's constructive discontent with its own standards, its own achievements, and its own successes has always been greater than its self- satisfaction. When extra quality does pay, it is not because the employer or the public at once appreciates or likes it or wants it or is will- ing to pay for it, but because he uncon- sciously learns to like it and afterward will accept nothing that fails to measure up to it. The education of public taste in motion pictures is one of the great problems and one of the great constructive efforts of this industry. No producer or distributor or exhibitor can continue in business unless he gives the public what the public will accept and pay for. But I do not know a single individual of importance who is con- tent to have this great industry held down to the levels which would be indicated by an unqualified acceptance of what might be termed "box office standards." One step we have taken, and in which all of you here are playing an important day-to-day part, is the agreement upon minimum standards of good taste, which we know as the Code. Good taste is good business, and to offend good taste is to fortify sales resistance. Nothing unclean can maintain growth and vitality. When a tree begins to collect blights, it begins to wither. So does reputation. So does business. The Code is a splendid and a very effective step. I want to take this opportunity to tell everyone here how thoroughly I appreciate the way in it is being made a reality in all your work. But, if we were to stop with minimum standards, we would be looking through only one glass of our spectacles! Only insofar as the general level of pub- lic taste rises to higher standards will it be possible for this industry or any other industry to bring the general level of its product up to the standards cherished by the makers of the product. Again and again in the motion picture in- dustry the world has witnessed the spec- tacle of the courageous and idealistic pro- ducer bringing forth a screen drama that was so far above the levels of general pub- lic taste that only extraordinary efforts kept it from being a complete failure finan- cially. Again and again these dramas that reflect new standards of art and good taste are brought forth, and time after time the results are disappointing to their producers. And yet that inner urge which marks every one of our producers as true artist causes him again to make the trial. Obviously, to any scientifically-minded observer, every picture that is produced will meet the highest standards of today only when public taste of tomorrow has been educated to the point where it de- mands and will patronize our best. There are many methods of attacking this problem of educating public taste, and progress has always been made in a num- ber of ways. As many of you know, it is a matter very close to my heart, and one to which the Motion Picture Producers and Distributors of America are devoting a very large part of their effort. But when you come right down to it, there is nothing which educates public taste so effectively and so rapidly as watching and listening to talking motion pictures which in every phase of their production are a little better than the public expects or demands. Every one of these courageous productions which are thus disappointingly far ahead of their time, accomplishes at least this much — that thousands of those who see it acquire, unconsciously, new standards of taste for themselves. But even these magnificent pioneer pro- ductions, which are missionaries of our highest ideals, mean less in the education of public taste than do the countless indi- vidual contributions made by the members of this Academy to the high standards _ of every single picture in which they partici- pate. We can never measure the value of the contribution of a single individual, a single artist. A little better acting here, a more effec- tive touch in direction there, an improve- ment in the sound effect of this picture, a more artistic result in the lighting of the next picture — these contributions which each one of you as individuals makes to the forward progress of the screen — these, it seems to me, are the most effective educa- tors of public taste which we have. It is when these separate excellencies of the different elements simultaneously find their maximum expression in the same pic- ture that we have the really great produc- tion. Thus it is that the inner artist in each of us — that hidden voice which keeps saying to us, "Better yet! Bet- ter yet! Better! and Better!"— is carrying the motion picture art for- ward and is making it more than ever the foremost instrument for pub- lic amusement, public education, and public leadership. It is this, as I see it, which is really recognized in the Awards that are being made by the Academy this evening. I want to congratulate, if I may, those who are receiving the Awards. Theirs is the outstanding accomplishment. Theirs is the well-earned recognition. The Awards themselves, given as the re- sult of your choice by vote, .tell the story of their achievements — of which we are all proud. What I want to tell you is that I appre- ciate deeply the splendid work — the high standards and the accomplishments— of every member of this Academy. I believe thoroughly in the spirit which has banded you together, and I know that with each succeeding year the work of the Academy is going to mean more to us all, as the standards of excellence recognized by the annual Awards reach higher and higher levels. I leave it to you — artists all! — to glimpse at the future which such a prospect en- sures for this wonderful art of the motion picture, this fascinating amusement indus- try, this extremely important public work in which we are all engaged. Know Your Exchange —Managers— The exchange manager is the direct contact between exhibitor and distrib- utor, and therefore it is to their mu- tual advantage to know each other. The Herald-World presents a series of brief sketches of exchange managers and their outstanding activities in the motion picture field. HARRY F. CAMPBELL, New England district manager for Fox, was a college football manager, assistant manager of a summer park, school teacher, advertising man and in the roller skating rink business before he undertook the management of the Star theatre in Boston, following by purchasing the Prin- cess at Marlboro, Mass. Then he added to his holdings by forming the Boston Film Rental Com- pany, independent corporation handling Warner features. Harry F. Campbell When a disastrous fire wrecked a new theatre in Salem, Mass., Campbell sold out his eight houses ENTERING the motion picture selling business seventeen years ago, S. W. Fitch, now manager of the R K O office at Omaha, undertook film sales first for the Laemmle Film Service in 1913, and the place was Omaha. Leaving Laemmle's organiza- tion for a time, Fitch cast his lot with the Nebraska State Fea- ture Film Company but rejoined Uni- versal. This step sent him into the Northwest, because he was placed in charge of the branch office at Sioux Falls, S. D. S. W. Fitch So well did his books show during his five years there that Fitch was offered the job of opening the Sioux Falls branch for F B O Pictures Corporation. A ANOTHER exchange executive who began as an exhibitor is J. J. Milstein, branch manager for M G M at Los Angeles. Milstein was an exhibitor at Denver and "after a hectic career," as he puts it, he joined V L S E in the capac- ity of salesman. Fol- lowing service in the World war Milstein went with Associated Producers as man- ager of that com- pany's exchange at Pittsburgh. When the concern retired from the field, he joined the F. B. Warren Corporation as its Philadelphia man- ager. This company also went out of exis- tence, so Milstein's early experience in dis- tribution paralleled that in exhibition for rapid developments. J. J. Milstein EXTRA BANK DEPOJIT5 0NO ^o . . . that is the supreme object Sono Art-World Wide Pictures, Inc. had in mind in projecting its 1930-31 Program. BANK DEPOSITS! Bank deposits for the exhibitor! No dabbling in long-shot chances. Just box-office realities! Box-office realities is what the two groups herein depicted offer. In the first group of Ten WORLD WIDE WINNERS (including three CRUZE Productions) are pictures that would add grace and prestige to the finest photo palaces in America. Pictures adapted from Broadway stage successes, best seller novels and popular magazine stories. High class stars, distinguished supporting casts and experienced directors assure the support of the most critical audiences. In the second group of TEN THRILL-O-DRAMAS, is a type of entertainment for which there has been a crying need ever since the advent of the "talkie". Pictures of action! Dynamic thrills! Pictures redolent of the great outdoors; the mastery of air, water and the frozen tundras of the North by indomitable men. The lure of sex! The chase and quest of romance and red-blooded adventure! Pictures which have ever appealed to all ages and classes! These twenty Pictures represent a supreme effort toward the practical reality of box-office returns. The exhibitor is asked to confirm his own showmanship judgment by perusing the following pages. iaM ■ ■ ,cc«sS G^ -^*eA ' Ki /v/ ^ *t* :^n> 3 °0,w P- . ...».. J 'a >y|S> > TO PATHE NEWS: As the Pioneer in the News Reel Field We Congratulate You Upon This, Your Twentieth Anniversary WE ARE PROUD TO HAVE IT KNOWN THAT YOUR EXCELLENT NEWS REELS ARE RECORDED BY R C A PHOTOPHONE APPARATUS. November 8, 1930 EXHIBITORS HERALD-WORLD 35 Congratulating Pathe News TERRY RAMSAYE Editor-in-Chief Pathe News RAY L. HALL Co-Editor Pathe News, Pathe News Celebrates Twentieth Birthday A Review of the Achievements of the Oldest Newsreel Through Two Decades of Writing History With Light PATHE NEWS celebrates its twentieth anniversary as a news film, and its sec- ond year as an audible news film, on No- vember 11. It was in 1910, four years before there was ny hint of the World war which was to afford such momentous screen drama, that 'harles Pathe, a Frenchman of keen- fore- sight living in Paris, recognized the possibili- ties of presenting news through the eyes of the motion picture camera. Little did he dream at that time that less than a score of years later his news film idea would reflect world events in both action and sound. Pathe began the release of a news film in Europe under the name of Pathe Journal, and followed it immediately with Pathe Weekly in America. In 1914 it was made a semi-weekly, and its name was changed to Pathe News. Pathe News today and for several years past, has been under the editorial guidance of Terry Ramsaye and Ray L. Hall, whose names are associated with many of the news- reel enterprises of the last IS years. Ramsaye is editor-in-chief of the organization. The first editor of Pathe News was Bert Hoagland. He was engaged by J. A. Berst, who established the Pathe organization in America for Charles Pathe. He was fol- lowed by L. E. Franconi, who is still with the Pathe organization, functioning; as chief of the extensive film library. G. Hugon and Eric Mayles each served as editors for brief periods. In 1915 Emanuel Cohen became edi- tor, and he continued in charge for 11 years. Resigning to found Paramount News, Cohen was succeeded by Ray L. Hall. Pathe News personnel is stationed through- out the globe, and since the advent of, sound, a fleet of recording camions has been added to the already elaborate equipment. Achievements of Pathe News during the E. B. DERR President Pathe Exchange, Int. score of years it has mirrored world hap- penings are legion. Its cameramen during this period have filmed practically every im- portant event. Its coverage of happenings of news interest at the moment, and of historic interest for generations to come, are too well known to need detailed recital here. Keeping pace with modern inventions in cinematic im- provements and in means of transportation, Pathe News has improved its methods of recording happenings and has increased its speed of delivery to the theatres. During the past score of years the world has moved in rapid panorama before the alert lenses of Pathe News cameras. Each year has had its fullsome share of history re- corded by the News. During the years from 1910 to 1930, headline events throughout the world have been brought to theatres through- out the world by Pathe News. Some high- lights follow: 1910: Roosevelt's African expedition — Roosevelt receives Nobel prize; 1911: Coro- nation of King George V of England — King George is proclaimed Emperor of India — Suffragette demonstrations in London ; 1912 : King George and Queen Mary crowned rulers of India — Gold miners' riot in Johannesburg; 1913: Dayton, Ohio, flood— Kaiser Wilhelm entertains King George of England ; 1914 : Prince of Wales officiates at his first public ceremony — Emperor Franz Joseph marshalls troops — Start of World war — Joffre becomes hero of Marne — Czar Nicholas poses for what proved to be the last films showing him ; 1915: Russia's army battles through Galicia — Pan-American Exposition held in San Francisco— Russian Fleet defeats Turks. The big parade of people and events goes on : 1916: Pershing punitive expedition goes to Mexico— German submarine, Deutschland, visits America; 1917: Outbreak of Russian revolution — Wilson signs Declaraton of War — Secretary Baker draws first national draft number — Pershing arrives in France — Dough- boys go into action; 1918: Marines at Chateau Thierry — The Armistice is signed — Armistice celebrated madly — America's vic- tory fleet returns ; 1919 : Frederich Ebert be- (Continued on page 38, following pictorial spread} 36 EXHIBITORS HERALD-WORLD November 8, 1930 20 Years of Past never to be Lost Some of the things the Pathe News cameramen found the world doin during the two decades of this news- reel's existence, as indicated in re- productions from a number of issues 1914 — Belgian soldiers on way to meet Germans as World war begins 1910 — Theodore Roosevelt and his party arrive in Africa to begin hunting expedition 1917 — Bolshevism triumphs in Russia. 1919 — Clemenceau reads the Versailles treaty to the Germans. November 8, 1930 EXHIBITORS HERALD -WORLD 37 1925 — Earthquake wreaks destruction in Santa Barbara, Cal., and its environs 1927 — Charles A. Lindbergh thrills the world by piloting his "Spirit of St. Louis" from New York to Paris jy^^H m?' A t WrW;. *tim • *4l ^ jt. una< f"£ : ' 1929 — Graf Zeppelin circles the globe'. 1930— British dirigible, R--10], ignites, killing 48 passengers. 38 EXHIBITORS HERALD -WORLD .November 8, 1930 The first and the latest types of Pathe camions. Below is shown one of the earliest models in use, while at left is shown a crew of camera- men and technicians with the present type of sound news truck. (Continued from page 35, preceding pictorial spreatu comes first president of the German republic — U. S. Navy aviators in NC4 cross the At- lantic— Wilson attends the Peace conference — Versailles Peace treaty is signed — Bomb ex- plodes in Wall street, New York — Civil War in Ireland — MacSwiney, Lord Mayor of Cork, dies after hunger strike — Ireland be- comes free state. Time and the Pathe camera- men grind on : 1921 : Naval balloonists lost in Ontario wilds — Five great Allied heroes, Diaz. Jacques, Beatty, Pershing and Foch, united at American Legion Convention in Kansas- City — Unknown Soldier is enshrined in na- tion's capitol — Washington Disarmament conference; 1922: Burning of Smyrna — Eternal City acclaims new Pope, Pius XI; 1923: Earthquake ravages Japan — Presi- dent Harding dies — Calvin Coolidge takes office; 1924: Four American fliers circle globe — Coolidge elected president — The ZR-3 (now Lus Angeles) flies from Germany to America — First wireless photos sent across At- lantic Ocean; 1925: Amundsen and Ellsworth attempt flight to North Pole — Earthquake wrecks Santa Barbara — Airship Shenandoah wrecked in cyclone — U. S. sub- marine S-51 sunk. Graphically, l? yet silently, was recorded: 1926: United States joins World court — S. S. Antonie flounders in mid-ocean — Byrd conquers North Pole by airplane — Amundsen heads first trans-polar flight — Hurricane wreaks terrific havoc in Florida; 1927: Nungesser and Coli lost in trans- Atlantic flight — Mississippi Valley flood — Lindbergh flies alone to Paris — U. S. Ma- rines rushed to Nicaragua; 1928: Bremen fliers make trans-Atlantic flight — Nobile flies over North Pole — Subway disaster at Times Square. New York — Fifteen nations Reproduction from the Pathe News reel presenting the inauguration of President Hoover, the first event of this kind to be filmed with sound. sign peace pact — Graf Zeppelin crosses ocean — S. S. Vestris sinks — Mt. Etna dis- troys Mascali. And then with the sounds as well as the action of life: 1929: Hoover inaugurated — Forty-six na- tions meet to proclaim Kellogg-Briand treaty — Graf Zeppelin circles globe in three weeks; 1930: Europa wins Atlantic speed crown — Captain Hawks crosses United States in plane-towed glider — Ohio state penitentiary burns — Kingsford-Smith crosses Atlantic — British air liner, R-101 ignites, killing 48. In the fall of 1928 arrangements were made to use the RCA Photophone system of sound recording for Pathe News. With the coming of sound, the Pathe Rooster, trade mark that had been the silent em- blem of the house founded by Charles Pathe, crowed out loud with all his barn- yard vorability as a prolosr to the day's news. The release of editions in sound was started November 11, 1928, with fort- nightly release established. Weekly re- lease began February 7, 1929, with issue No. 7, within three months after the first sound edition. Two issues a week were inaugurated with issue No. 18, released April 10, 1929, less than six months after the first sound reel. During its first year in sound, Pathe News brought many innovations to the audible news screen. The screen interview presented in the inaugural issue, with Sec- retary of the Navy Wilbur, was considered so novel that the United Press gave it the first review of a news film to go over the wires. A talking screen "extra" was issued during the inaugural week of the reel, offer- ing a talk with_ a S. S._ Vestris survivor. An outstanding achievement of its sec- ond year in sound, and its twentieth year of establishment, was the presentation of natural color scenes. The Pathe Coloratura process, developed in the company's own laboratories, is used by Pathe News for scenes that lend themselves to unusual color values. November 8, 1930 EXHIBITORS HERALD -WORLD 39 W NEW PRODUCT This department does not attempt to predict the public's reactions to pictures. It does, instead, present detailed and accurate information on product, together with the frank and honest opinion of the reporter. KISMET SKINNER, A GREAT ACTOR. Pro- duced and distributed by First National. Director, John Francis Dillon. Author, Edward Knoblock. Adaptor, Howard Estabrook. Dialog, same. Editor, Al Hall. Photographer, John Seitz. With Otis Skinner, Loretta Young, Sidney Blackmer, Mary Duncan, David Manners, Ford Sterling, Montagu Love, Charles Clary, Noble Johnson, Blanche Frederici, Carol Wines, Richard Carlyle, John St. Polis, Theodore Von Eltz, John Sheehan, Otto Hoffman, Edmund Breeze, Sidney Jarvis, Lorin Raker, Owlin Francis, Will Walling. Release, January 18, 1931. Footage, 8250. IvISMET" is outstanding for at least two reasons — it brings Otis Skinner to the talking screen in one of his greatest stage successes, and it introduces the Warner Brothers-First National wide screen process, Vitascope. It presents also gorgeous sets which are en- hanced by the scope of the stage-wide screen which has been installed at the Hollywood the- atre on Broadway. "Kismet" is almost wholly a Skinner vehicle, the other players being decidedly secondary to the development of the story. Those who know Skinner's work will not regret this, for the finesse with which he handles his roles has won for him a foremost place in the American theatre. There were those at the premiere of the pic- ture who were of the opinion that the wide screen should not have been used through the entire production. In the scenes dominated by big sets, yes, but not in the more intimate scenes and closeups. This is the third of the "class" pictures to come from the "Warner Brothers-First National studios, the other two being "Outward Bound" and "Old English." Such pictures are placing a new standard of entertainment upon the screen, entertainment which is drawing those persons who make only occasional visits to the motion picture theatre. "Kismet," as all perhaps know, is the story of Hajj, the colorful beggar of Bagdad who pleads for alms in the name of Allah. Being of an adventurous nature he decides to cast aside the tattered garments of a beggar to seek affluence. In the course of one day following his decision he suffers the tortures of prison and revels in his experiences as a civic official, only to find himself at nightfall back on the cathedral steps begging for alms. It is a picture that has a ready made audi- ence, especially among those in search of a higher type of entertainment. — Jay M. Shreck, New York City. LEWiS AYRES gives a fine characterization in the role of a racketeer, a, netc part for him, in Warner Brothers' "The Doorway to Hell." THE FLAME OF LOVE TRAGEDY. Produced by British In ternational Pictures. Director, Richard Eichberg. Scenario and dialog by Monc- ton Hoffe. Editor, Emile De Ruelle. Photographer. Henry Gartner. With Anna May Wong, John Longden, George Schnell, Percy Standing, Mona Goya, J. Ley on. Release, October 31, 1930. Foot- age, 7402. A HIS tragedy of imperial Russia fails to hit the mark established by some of the pictures which have preceded it at the Cohan theatre on Broadway. It is weakened primarily by unsatisfactory dialog and a lack of smoothness in action. Both tend to slow down the development of the story. The burden of the piece is on the shoulders of three players — Anna May Wong, John Long- den and George Schnell. Although excellent in their roles as the picture stands, their work would have improved had direction been bet- ter. Too often there seems to be indecision as to what to do next. It is interesting to note the number of Ori- entals who are attending the Cohan showing of the attraction. Anna Mav Wong has displaved her ability as a talking player, and there seems little doubt but what she will find appropriate roles in many American pictures. "The Flame of Love" is tragic, being the story of a Chinese girl trouper who is in love with an officer of the Russian imperial army. This affection is mutual. The first thorn in their happy companionship comes when a de- mand is made that the little Chinese beauty join the grand duke in a hide-away in a famous cafe. Much against her will she meets his high- ness, but standing guard secretly are her lover and her brother. When the grand duke makes advances, the brother, posing as a waiter, enters the room and fires upon the royal gentleman, injuring his wrist. He is condemned to die the next morning. The lover appeals to the grand duke, but without avail. It is finally decided among mem- bers of the Chinese troupe that the girl must go and offer herself to the duke in order that her brother may be saved. This she does and a reprieve is granted. A final demand, however, is made upon the girl. She must leave her lover and Russia for- ever. Heartbroken, she acquiesces, and thus is the tragic ending of "The Flame of Love." It will rate only as fair entertainment. — Jay M Shreck, New York City. I I THE DOORWAY TO HELL ' LEWIS AYRES, RACKETEER! Pro- duced and distributed by Warner Brothers. Directed by Archie Mayo. From the story by Rowland Brown. Dia- log by George Rosener. Editor, Robert Crandall. Camera, Chick McGill. With Lewis Ayres, Charles Judels, Dorothy Mathews, Leon Janney, Robert Elliott, James Cagney, Kenneth Thompson, Jerry Mandy, Noel Madison. Release date, Oc- tober 18, 1930. Footage, 7092. T HIS underworld picture merits rating as a very good job all around, by reason of a dialog which almost crackles and seems to be the real thing in a number of instances, and the fine characterization of Lewis Ayres in a new type of role for him. The picture should go over very well, with an S. R. O. on the first day at the New York Strand pointing the way and indicating its possibilities. Whereas in his last starring role Ayres played a young boy finding out what the evils of the antagonism of men can bring about, here he is a self-confident beer racket boss who rules his "mob" and keeps his precincts clear by the casual and expert use of sawed-off shotguns and machine guns. Despite the fact that he appears very young to handle such a role as he portrays here, more credit is due him for the realistic impression he conveys and the confidence with which he does his work. The dialog is meant to be true to character, apparently, but whether it is or not is of little ron=equence, because it has the effect of put- 40 EXHIBITORS HERALD-WORLD November 8, 1930 ting a good deal of punch into the story. The Strand audience seemed to be decidedly appre- ciative of it. Ayres plays Louis Ricarno, racketeer who has beaten the other gangs into submission to the extent of running the whole show in his own way. It is only the excellent acting of Ayres which prevents several scenes from appearing rather incongruous when the fresh faced young gang leader exerts his will successfully on the tough looking rival bosses of the city beer racket. Then, after Ricarno has organized the competing factions, split the territory covered and brought peace to the gang section, he meets Doris and decides to quit the game. Dorothy Mathews, as Doris, does a fairly competent piece of work, but is hardly up to the standard set by Ayres. Trouble starts as soon as the racketeer leaves the city. In their efforts to protect their in- terests by getting Ricarno to return, two of the lesser leaders attempt to kidnap Ricarno's small brother from a military academy. The child is run over and killed while trying to escape from them. Ricarno does return, finds out who was responsible for the death of the boy, and "puts them on the spot." He is jailed, but escapes. O'Grady, police detective, finds him in a room located in his old stamping ground and warns that if he leaves the house he will be welcomed by numerous machine gun bul- lets as a present from the gang leaders whom he previously ruled. Realizing the game has played itself out, Ricarno buttons his coat, sets his hat at the correct angle, sticks a long cigar in his mouth, and the picture closes with the shots which finish the story, but not as Ricarno had ended it in the memoirs he wrote while away on his honeymoon, believing him- self out of the game. The supporting cast is uniformly good with honors going to Robert Elliott as the detective, and James Cagney as Mileaway, friend of Ricarno, who assumed the leadership when his chief left town. Cagney is excellent in this role, his work being nearly on a par with the splendid performance he gave in the screen version of "Pennv Arcade." — Charles S. Aaron- son, New York City. ONE HEAVENLY NIGHT EVELYN LAYE. Produced by Samuel Goldwyn. Director, George Fitzmaurice. Photography by George Barnes. Edited by Stuart Heisler. Original story by Louis Bromfield and Sidney Howard. Cast: Evelyn Laye, John Boles, Leon Errol, Lilyan Tashman. 7100 ft. S AMUEL GOLDWYN'S importation to Hol- lywood, Evelyn Laye, appears to advantage in the central role of "One Heavenly Night." Many who witnessed the preview have the con- viction that she is good news to the picture business. She has freshness of appearance, charm that is distinctively individual and a fine ability. Her lover, John Boles, provides the other half of the romantic interest. He is the count who holds forth as sovereign of Zuppa, a small kingdom. That need not lead one to believe that the picture is a costume show. It is in modern dress, with minor exceptions. It apparently was decided to use Boles in the part because of his splendid voice and the fact that a number of difficult vocal selections are required of him. He does them well. The picture is told with action, words and song. The dialog is commendably well done and the action is well timed and convincing. The director (Fitzmaurice) has difficulty keep- ing the movement speeded up on account of the, song numbers interwoven into the story. Although the songs were charming things in themselves they were the source of nervous im- patience to an audience following with great interest the development of the plot. Boles' voice, fine as it is, is unable to satisfactorily compete with pantomime and dialog. Extraordinarily good work is done by Lilyan Tashman and Leon Errol. Miss Tashman's first scene, the music hall situation, is a great open- ing for a picture. Not five minutes after the picture began (and during some of the Tash- man and Errol work) I heard it whispered in the audience that "you can tell by the opening that this is a swell show." Errol is fine throughout but his comedy is best in the sequence that involves the art room. Previously he has entered a wine cellar with the estate's overseer and it looks as if Errol is preparing to do a long comedy routine built of wine cellar hokum. That is not the case. He is there only a moment, or long enough for a half dozen laughs. He goes directly to the part of the mansion that boasts of antiques thousands of years old. Therein is a reel of laughs. The story is told from the viewpoint of Lili, the young flower girl who wants the fame and adulation that are Fritzi's. The plot is a little thin in that Lili is never in any great jeopardy. She finds herself in the mansion owned by the count. The climax arrives when he locks her in her bedchamber and threatens to enter within a few minutes. When he enters she has fled. The director's characteristic smoothness is everywhere evident. The mounting and stag- ing of the picture are of the high caliber always found in Samuel Goldwyn productions. The musical score is made up of a number of beautiful and beautifully executed selections. — Douglas Hodges, Hollywood. A ESCAPE HUNTED FOX! Produced by Asso- dated Radio Pictures for distribution by R K O. Directed by Basil Dean. From the play by John Galsworthy. Adapted by Basil Dean. Dialog by John Galswor- thy. Editor, Jack Kitchen, Camera, Jack Mackenzie. With Sir Gerald du Maurier, Mabel Poulton, Ian Hunter, Edward Ad- dison, Gordon Harker, S. J. Warmington, Edna Best. Horace Hodges, Lewis Cas- son, Ann Casson, Marie Ney, Madeline Carroll, Austin Trevor, David Haw- thorne, Lawrence Baskcomb. Release date, September 8, 1930. J N this screen version of the famous stage play by John Galsworthy, brilliant English author and playwright, the theme and matter of the original has been closely adhered to by Basil Dean, who adapted it and directed the production in England for Radio. Galsworthy himself did the dialog, which has been intelli- gently recast for the talking screen, and edited the film. It is rather fortunate in this regard that the celebrated dramatist in transforming the dialog to screen use eliminated much of the speech of the principal character which dealt with his mental reactions to the social situation in which he finds himself. It seems extremely likely that if he had not, the picture might have been found dry and to a certain extent unintelligible to the average film audience. As it is, however, there is more action, set in a typical English countryside, and less of the introspective speech. It is almost exclusively the story of one man, Matt Denant, played in an excellent character- ization by Gerald du Maurier. With the ex- ception of Edna Best as the girl who aids the escaped convict as well as she is able, and Austin Trevor in the role of the parson who attempts to shield Denant from the pursuing constables, the entire cast is subordinated, playing minor roles in support of du Maurier. Denant is a former soldier whose confine- ment in a German prison camp during the war and subsequent escape have left him with a rather disillusioned outlook on the world in which he lives and the high English society in which he moves. He encounters a girl of the streets in Hyde Park, and becomes involved in an argument with an officer who attempts to arrest her. When Denant hits the other, the latter falls, strikes his head against a railing and is killed. It is rather incongruous that the officer, a much more powerful man than the ex-soldier, should be knocked down by a blow from Denant, but this is only a minor detail in the otherwise fine handling of the story by Basil Dean. Sentenced to prison for five years, Denant attempts an escape after two years. The re- mainder of the film is occupied with his flight through the English countryside, the effort made by several women and finally the parson to assist him, and his surrender in order to save the parson from lying in his behalf. A clever bit, lacking in the stage performance nec- essarily, is the opening scene showing a fox- hunt, with the subsequent situation in which Denant himself becomes the human fox pur- sued by the hounds. Photography is very good, with excellent scenes of the foxhunt and the moors about the prison particularly noteworthy. The film must be considered as a fine effort to transport the original stage play to the screen without dis- tortion and a definite effort to attract the pic- ture public to the box office through a sacrifice of the Galsworthy theme. — Charles S. Aaronson, New York City. FEET FIRST THRILLS. Produced by Harold Lloyd Corporation for distribution by Para- mount. Director, Clyde Bruckman. Au- thors, John Grey, Alfred A. Cohn. Adap- tors, Felix Adler, Lex Need, Paul Gerard Smith. Dialog, same. Editor, Bernard Barton. Photographers, Walter Lundin, Henry Kohler. With Harold Lloyd, Bar- bara Kent, Robert McWade, Lillianne Leighton, Alec Francis, Noah Young. Release, November 8, 1930. Footage, 8351. H AROLD LLOYD'S latest opus, "Feet First," recalls his earlier success, "Safety Last." In some respects, however, the new offering does not move with the rapid pace generally expected in a Lloyd picture of this type. This is noticeable especially in the early reels of the feature. It is after the action shifts to ship- board, en route from Honolulu to San Fran- cisco, that one recognizes the Lloyd touch. Two sequences especially during the boat trip are notable. One is the star's mad efforts to destroy all magazines containing a page adver- tisement, in which is published his picture and his endorsement of a correspondence school for personality. The second sequence reveals his trickery in obtaining the dress suit of a seasick traveler. The scenes in this sequence have been handled very carefully and result in good, wholesome comedy, as does the magazine sequence. It is after the star's arrival in Frisco that the fun and thrills begin. It is here that there are plenty of laughs and exclamations of "ohs" and "ahs." It is here that there is plenty of fun for everyone. Lloyd, securely tied in a mail bag, finds him- self on a painter's scaffold which is controlled in its upward and downward course by two men who are more interested in the gossip of the day than in their labors. The situation offers many good thrills. The story is suffiicent for the Lloyd gags. It presents a shoe clerk who has ambitions to be an outstanding figure in the commercial world. However, he lacks the courage to meet people and decides to take a correspondence course. Following the receipt of his diploma he be- comes involved in embarrassing situations through the unwelcome interest in him of a man whose brain has become slightly befogged by liquor. The day is saved, however, when he succeeds in hiding in a mail bag and is carried from ship to shore by a seaplane so that he may deliver a contract for Tanner shoes. Use of dialog has been minimized, and this is fortunate, for only occasionally is it neces- sary. Lloyd's is not the type of comedy which requires speech to put it over. "Feet First" should find a contented public. — Jay M. Shreck, New York City. November 8, 1930 EXHIBITORS HERALD-WORLD 41 DU BARRY, WOMAN OF PASSION NORMA TALMADGE! Produced and distributed by United Artists. Directed by Sam Taylor. Author, David Belasco. Adapted by Sam Taylor. Editor, Allen McNeil. Cameraman, Oliver Marsh. With Norma Talmadge, Conrad Nagel, William Farnum, Hobart Bosworth, Ull- rich Haupt, Alison Skiptvorth, E. Alyn Warren, Edgar Norton, Edwin Maxwell, Henry Kolker. Release date, October 11, 1930. Footage, 8341. N, ORMA TALMADGE returns to the screen in the talking picture version of the life of Madame Du Barry, Parisian milliner who be- came the mistress of a king of France. William Farnum plays the king, with Hobert Bosworth and Conrad Nagel in the featured roles in sup- port, which indicates that there is no lack of big names in the cast. Much apparently was lavished on the produc- tion, for there appears to have been no stint- ing in the matter of settings, costumes and the like. Enacted in the period of the French Revolution, the story concerns this young girl whose greatest desire in life seems to have been money, luxury, and finery in dress. Her attractiveness draws the attention of a member of the king's court, who sees a possibility of furthering his own ends should the king be as fascinated with the girl as he expects. The result is a meeting of the king and the milliner and the eventual establishment of the latter at court as the favored of the monarch. Her love of the luxury of her new surroundings causes her to be drawn from her sweetheart, a young soldier in the guards. He, naturally, cannot understand her failing and, through some difficulty, is sentenced to death. The ar- rival of a Paris mob which storms the gates of the castle prevents the execution at the right moment. Du Barry is in turn sentenced to the guillotine by the People's Tribune, and the lover, refusing to give her up, prepares to die with her as the picture ends. The photography is uniformly good, with much attention given to the elaborate court set- tings, featured by uniforms and fine dresses. Norma Talmadge in the title role makes a most attractive figure in her court costumes, but seems to render her dialog in a rather unnatu- ral manner in several instances. One the whole, however, her performance is good, with one outstanding dramatic bit when she attempts to conceal her feeling for her lover before the king, as the young soldier is led to the place of execution. William Farnum as the king gives perhaps the best performance of the entire cast, playing his part in a manner bespeaking confidence and enjoyment of the role he is enacting. Conrad Nagel is good, and Hobart Bosworth, always the finished actor, does his usual fine work, though his part calls for but little. Direction is fair, but in a number of places the film seems to lag in action. Though the story is rather weak, a strong name cast and lavish production should carry the picture through. — Charles S. Aaronson. New York City. A COHENS AND KELLYS IN AFRICA COMIC! Produced and distributed by Universal. Directed by Vin Moore. Au- thors, Vin Moore and Edward Luddy. Scenario and dialog by William K. Wells. Cameraman, Hal Mohr. Cast: Charles Murray. George Sidney. Vera Gordon, Kate Price. Lloyd Whitlock, Nick Cogley. Frank Davis, Eddie Kane, Georghette Rhodes and Rene Marvelle. 1 HE fourth Cohens and Kellys product, fea- turing George Sidney and Charles Murray and titled "The Cohens and Kellys in Africa," is fantastic, ridiculous and nonsensical and, for that reason, excellent entertainment, for it takes one's mind off the painful realities of life for an hour and a half. It does not have much plot, nor is it intended to have. It is more of a travelog, with a laugh in every mile. Cohen and Kelly, in the piano NORMA TALMADCE makes a, most attractive figure in her court costumes in **Du Barry, Woman of Passion," and does an outstanding dramatic bit in the scene which shows her lover being led to the place of execution. The picture is a United Artists release. business, find that the customers are complain- ing that the celluloid key tops on tbeir prod- uct are no good, and they realize that they must have ivory tops. They set out to find ivory in Africa with the aid of a salesman of quack medicine who hasn't been to Africa either, but claims he has. Mixed into the plot are boa constrictors, monkeys, elephants, zebras, man-eating Zulus, a sheik and his assistants, harems, wild cafes, native dancers doing native dances, lions, tig- ers and a gorilla who says "Mammy." You couldn't possibly throw Kelly and Cohen and their wives into an environment like this with- out sending the house into an uproar. The dialog is good, though there are some revamped gag-lines. In any case the "big four" — Murray, Sidney, Price and Gordon — put them over in such a way that they get plenty of laughs in return. Vin Moore, as co-author and director, reveals himself not only as having a good imagina- tion but also executive ability in carrying out his ideas. His work is outstanding, and this is the fourth of the Cohens and Kellys series. Hal Mohr's camera work also stands out. He was given excellent settings, and he made the most of them with his lens. Moore was permitted great latitude in the matter of extras, and there are plenty of Zulus in the back- ground as the Cohens and the Kellys chase ivory through the jungle. Sidney and Murray make the most of their lines. Gordon and Price fit in with their an- tics. Eddie Kane, as the Zulu chieftain, who turns out to be the former Mr. Ginsberg, of Brooklyn, contributes his share of the comedy, and Frank Davis, the windjamming salesman of African patent medicines, with a constantly reiterated line, "Everything will be hunky-dory now," helps with the general mirth. I note that in the hodge-podge of properties in the third paragraph, I failed to mention a miniature golf course in the heart of a Zulu village. The golf course comes in for plenty of laughs when Sidney, representing the firm of Cohen and Kelly, shoots it out over the course with the Zulu champion of all Africa to see whether or not he should pay for the ivory. Another panic is the venture of Cohen and Kelly into an African night club, where they imbibe heartily and are entertained affection- ately by two French entertainers. The Irish Mrs. Kelly and the Jewish Mrs. Cohen drop in while their husbands are enjoying amorous moments with the French girls. Then follow international complications, which wreck the cafe, to say nothing of Messrs. Cohen and Kelly. — Edivard Churchill, Hollywood. EAST IS WEST FAIR! Produced and distributed by Universal. Directed by Monta Bell. Au- thors, Samuel Shipman and John B. Hymer. Adapted by Winifred Eaton Reeve, Tom Reed. Dialog by Tom Reed. Editor, Harry Marker. Camera, Jerry Ashcr. With Lupe Velez, Lewis Ayres, Jean Hersholt, E. Allyn Warren, Tetsu Komai, Henry Kolker, Mary Forbes, Edgar Norton, Edward G. Robinson. Re- lease date, October 23, 1930. Footage 6683. ■*■ HIS is a picturization of the highly success- ful stage play of some years ago, with Lupe Velez enacting the role of Ming Toy, which Fay Bainter created on the legitimate boards. Direction and adaptation have made the story fall too closely into the expected plan for the film to have a real kick, but the cast is quite capable, particularly in the persons of Lupe Velez, who makes an attractive and entertain- ing little figure, and Edward Robinson as the Chinese who has several chop suey restaurants and a great deal of conceit. The story is of course an old one and per- fectly familiar. Ming Toy, when about to be sold in the slave market, is bought by an old Chinese and taken to San Francisco as his adopted daughter. Lewis Ayres falls in love with the girl and takes her to his own home to prevent her being sold to the restaurant owner. The latter attempts to kidnap the girl, and we have the anticipated double climax of the fail- ure of the effort and the last minute discovery that the supposed Chinese girl is white, which makes everything conventionally all right. Lewis Ayres plays the young man opposite Miss Velez, and does well, though his role calls for very little and he is consequently rather subordinated. It is rather unfortunate that Ming Toy's accent, as she speaks broken Eng- lish, is a good deal more Spanish in flavor than Chinese. Every opportunitv is taken to bring out the vivacity of Lupe Velez, even to her rendering of one or two songs. The dialog is not particularly unusual, except in the instances where the young star is given some amusing bits in her speech when she tells her reactions to the life of the American city. Photography is on the whole good, with a somewhat elaborate effort having been expend- ed in the designing of the sets, which are quite effective. Perhaps the best performance is that of Edward Robinson, f"r there is every opportu- nity for him to badly overdo his role as the foppish, vanity stricken and Americanized Chi- nese. But he carries through his performance with an intelligent lightness, which puts much of the life into the film. It was particularly noticeable at the theatre that the women in the audience seemed to enioy Miss Velez' portrayal of Ming Tov, especially with respect to her amusing speeches. If this mav be taken as an indication, the film appar- ently will so well at least with the feminine nortion of the motion picture public. It cannot be classed as more than m'ldlv entertaining. — Charles S. Aaronson, New York City. KID ROBERTS LEATHER PUSHERS Universal — Sound Fast action in the ring and a fine formula for love interest mark the high spots of "Kid Roberts," the Leather Pushers picture just com- pleted by Universal. This H. C. Witwer story is a convincing one of a young fellow who needs money; he has completed college but knows nothing except boxing and football. It's 42 EXHIBITORS HERALD-WORLD November 8, 1930 not football season and he must make a living so he does it in the ring. His sweetheart is opposed to the ring because of an old preju- dice but his first battle breaks down that barrier. There is a touch of comedy here and there in spots where the picture can do well with it. Richmond is a well built young man who is impressive as a fighter. His fiancee is like- wise an effective player for the love interest role. She is Nora Lane, an old favorite in spite of her mere 21 years. A WITHIN THE LAW REVENGE! Produced and distributed by MetroGoldwyn-Mayer. Sam Woods, director. From stage play by Bayard Villier. Adapted by diaries MacArthur and Lucien Hubbard. Charles Rosher. photographer. Douglas Shearer, sound recording. Cast: Joan Crawford. Kent Douglas, Marie Prevost, John Miljan, Hale Hamilton, George Cooper, Purnell Pratt, Robert Armstrong, Robert Emmett O'Connor, Isabelle Withers, Polly Moran and Tyrell Davis. IN "Within the Law" Joan Crawford emerges from roles based to a great extent upon her physical attractiveness and reveals herself as a dramatic actress of the first rank. Sharing hon- ors with her is Robert Armstrong, who plays the part of the crook who loves and sacrifices so that she, after years of enforced unhappi- ness, may have the life and love she craves. Too much cannot be said for Miss Crawford's work. She accepted a part which has been played by some of the greatest of America's dramatic actresses. It is the difficult role of the girl who was framed into a jail sentence and for revenge married the son of the man who permitted her to spend three years behind bars. The play is eighteen years old, but this proved no handicap to Charles MacArthur and Lucien Hubbard, who did an excellent job of modernizing what is called "crook lingo." The play is modern in every sense and loses nothing in its new dress. The movement is rapid and the suspense is excellent, holding attention from the first, when Miss Crawford is sent "up the river" for her term. The play derives its name from the fact that she learns so much about being a crook while behind the bars that she is enabled to do dis- honest things and still remain within the law. The action gathers momentum as her part- ners turn to crime which is outside the law and inadvertently trap her when a murder is com- mitted. The man who confesses to the crime, Robert Armstrong, plays his part well and shares the sympathy of the audience with Miss Crawford. Marie Prevost, as a young woman of ques- tionable reputation and past who sides with Miss Crawford while she is in prison and sub- sequently becomes an expert in matters of breach of promise, gives the audience plenty to laugh at. Further comedy is contributed by George Cooper, the pseudo-butler, and Robert Emmett O'Connor, forever the detective who is wise to the ways of the folks he is after in the name of the law. Photography and sound come in for their share of applause. Some of the closeups of Miss Crawford are exceptionally clear, and re- veal her emotions to the last degree. It is evi- dent that Douglas Shearer has been making great strides in the M G M sound department. The cast is exceptionally well chosen, and is well handled by "Woods. John Miljan, as the suave, but at the same time hard police official, fits into his part like a glove. Kent Douglas, a newcomer to the screen, handled effectively a comparatively minor role. — Edward Churchill, Hollywood. A HOLLYWOOD THEME SONG Directed by William Beaudine. Story and dialog by Dick Weil, William Dugan, Jack Jevne, John A. Woldron, Earle Rod- ney, Walter Weems. Photography by Mack Stengler and George Unliolz. Words and Music by William Dugan and Dave Silverstein. Film editor, William Hornbeck. Cast: Harry Gribbon, Patsy O'Leary, Yola D'Avril. Released by Edu- cational. Two reels. M, LACK SENNETT, they say, is proud of hav- ing turned out a product like this. He should be. It's one of the cleverest two-reel comedies ever made with dialog. I can't say it's the fun- niest because I have not seen all the two-reelers and I do not pretend to know how many laughs it will get from audiences who are removed from the shop-worn subject of theme songs of Hollywood. It strikes me that the more remote sectors were earlier to criticize theme songs than the men "inside" the studios. And for that reason it appears logical that those remote sectors would laugh the heartiest at a satirical bur- lesque excellently mounted for not-so-sophisti- cated audiences. It is a comedy built along sophisticated lines but Gribbon's comedy is at times broad so it is likely to meet the require- ments of both kinds of audiences. Most of the credit goes to Mack Sennett for the actual conception of the subject. It could have come from no other brain, unless it might have been a man like Eddie Cline. It is a story of an enlisted man entering the war. It might be a brief account of the story of "The Big Parade." At proper intervals throughout the war the soldier finds nothing will suit his mood and the situation better than a song. The musical accompaniment is provided by a three-piece fife and drum corps whose blasts are those of a symphony orchestra. The drum corps follows Gribbon all over Europe. It is there when he is sentenced to die. Gribbon's contribution to the musical world at that point is a new war song. It is so effective that all the firing squad drop their guns and reach for handkerchiefs that will catch their tears. The prisoner returns to his troops. The finale is his scene with 3,000 soldiers. Both Germans and Americans join in a gigan- tic ensemble. They slap their thighs and raise their voices in one of the most ludicrous scenes that has ever been brought to the screen. It is a clean piece of satirical fiction that sets a new record in the making of talking comedies. — Douglas Hodges, Hollywood. A THE BIG CHEESE AN AESOP SOUND FABLE— No. 22 Pathe Originality and amusing cartoons rate this one high among animated shorts. The tough and pugilistic looking dog lords it over the whole of dog town, turning pianos into accor- dions and tossing them out of windows. When the big battle with the cat champion comes along, the spectators lose their tempers after the fight develops into a dance to syncopated music in the ring. Enough good laughs and old twists are included to make this a neat spot on the bill anywhere. Running time, 8 minutes. A AUDIO REVIEW No. 43 Pathe — Sound This is an interesting review, opening with some exceptionally fine views of Gibraltar, on the southern coast of Spain. An indication is given of the mode of life of the inhabitants of the place, with the most effective scenic shots being those from the fortified galleries of the rock fortress. "Planetarium" pictures an odd shaped projector apparatus, in the interior of which is exhibited the entire solar system on a dome. The heavenly bodies are reflected through a photo-telescope of enormous power and clarity, and are said to occupy the same positions on the dome that they do in the heavens. It makes an unusual and interesting feature. Several of the homes of the extremely wealthy, which are located in New York City, conclude the review. The castle-like structure of Charles M. Schwab, and the old Wendell Mansion, which was bought in 1856 for $5,000 and is now worth $3,085,000, are featured in this portion of an excellent audio. Running time, 9 minutes. A ANOTHER NICE MESS HAL ROACH COMEDY M G M— Sound Laurel and Hardy take over a mansion. The pair, always funny, never pretending to convince, stage this with an almost impossible series of situations; and yet, what's the differ- ence! It is partly slapstick, the remainder uncommonly good gags. Thelma Todd, a reliably good actress for comedy roles, adds to the humor of many of the sequences. She plays the part of a good looking woman who wishes to rent the house occupied (but not owned) by the comedy team. For no reason on earth Stan Laurel passes himself off as a butler when the callers ask to see a butler. For no greater reason he passes himself off as a maid when the callers request a maid. That is how foolish and unnecessary the plot is. But yet the thing is darn funny. The preview audience in the Ritz theatre whooped and shouted at the gags that were given the screen by the two comics under the eagle eye of Director James Parrot. A TRAFFIC TANGLE A FOLLY COMEDY Pathe — Talking Nat Carr buys himself a new car, and takes the family out camping, or attempts to, but a traffic officer and two motorcycle policemen prevent him from getting very far. A good part of the situation is hardly new, but Carr's dialog in the role of Max Ginsberg is quite amusing and his actions are equally so. Two youngsters, Spec O'Donnell and George Bill- ings, contribute their share with an ease rather unusual in child actors. Dot Farley is the wife who says the right thing at the wrong time to complicate the plot, while Bud Jamieson plays the traffic officer who takes the falls and helps Nat Carr register most of his comedy. Run- ning time, 20 minutes. A AUDIO REVIEW— No. 37 Pathe — Talking This number of the Review opens with a little propaganda for the wellknown exponent of physical culture, Bernarr Macfadden. He is pictured at his home near Englewood, N. J., and speaks for a few minutes on the value of good health, the theme being that a man is as old as he feels. Then, for some reason or other, he sings "When the Sands of the Desert Grow Cold," accompanied at the piano by his daughter. Excellent color tone in green is achieved in the bit called "Cleopatra's Flower," which pictures the sacred lilies of Egypt float- ing on the waters of the Nile. The scenic effect here is very fine. A THE GLORY OF SPAIN No. 15— VAGABOND ADVENTURE SERIES Pathe — Talking Tom Terris features a Spanish bull fight in the latest of the Vagabond series. Plenty of fast action in the bull ring, with a punch finish to the fight when the bull tosses the matador and he is carried out, should carry this num- ber over with a good deal to spare. Pano- ramic and closeup shots of the enthusiastic crowd in the amphitheatre add to the effective- ness of the picture. From here, the Vagabond director takes his audience through the village and its beautiful gardens, where excellent pho- tography ends the feature pleasantly. This has some real action. Running time, 10 minutes. November 8, 1930 EXHIBITORS HERALD-WORLD 43 J. C. Jenkins — His Colyum DEAR HERALD- WORLD: OMAHA, NEBR. We don't want to be considered as a press agent for the Fox organ- ization, for we are not. We couldn't be a press agent for a dog fight, and the Fox organization don't know that there is any such guy in the world as we are, but we're here nevertheless and we are going to put into practice what our father hammered into us when we were a kid; viz., always give credit where credit is due. Fox has made some bad pictures, everybody knows that and so does Fox, and Fox is going to make some more bad ones and Fox won't admit it, but we will and save Fox the humiliation. Now from the foregoing you have no doubt concluded that we are not very strong for Fox, but that's because you are not as well acquainted with us as you should be, and you ought to be ashamed of yourselves for neglecting so important a duty, for to know us is as pleasant a sen- sation as scratching yourself against a post when you have the seven- year itch, and the most of you know how that feels. Some time ago we made the statement in this Colyum that the Fox organization was entitled to adopt the Buick slogan, "WHEN BETTER PICTURES ARE MADE FOX WILL MAKE 'EM." Since then we have seen "SUNNY SIDE UP," "THEY HAD TO SEE PARIS," "HIGH SOCIETY BLUES," "ON YOUR BACK," "THE LONE STAR RANGER," "SO THIS IS LONDON," "COMMON CLAY," and a number of others, we are still sticking to the statement. And now comes along "THE BIG TRAIL" and "UP THE RIVER." We haven't seen "THE BIG TRAIL" yet, but we have seen "UP THE RIVER," and that is what we want to tell you about, so as to carry out our father's teachings. "UP THE RIVER" is a picture built around a prison story and is played (in the main) by convicts in the penitentiary. In fact, the most of the action takes place within the confines of that institution, and from this you will conclude that each spool of film will be packed with rough stuff that will make your wife and daughters wonder why you brought them to see it. But such is not the case, no, indeed, Abner, such is not the case, for John Ford, the director, looked after that, and there isn't an offensive expression, nor a nasty suggestion in the entire picture. We will take off our hat to John Ford and shoot 18 holes of golf in our B. V. D.'s if necessary to prove our contention that John Ford has directed the best prison comedy that ever came to the stage or screen. Now, we could make it stronger than that, but it isn't necessary. What we hope is, that the Fox organization, as well as all other producers, will learn from, this picture that what the public wants is CLEAN entertainment, and if they do, John Ford will be entitled to a monument that will make the Statue of Liberty look like an asparagus stalk. Spencer Tracy, as "St. Louis," is a lovable, tough whelp (if there could be such a character), and you will like him in spite of the fact that he is up for ten years. Warren Hymer," as "Dannemora Dan," is a mixture of thug, horse thief, porch climber, fence and everything else you can think of, except a bigamist. He is up for life when he ought to have been hung, but when you see him you will vote him about the best guy you know of. Claire Luce, as Judy, got in bad by trusting too much in a low- down whelp who was so slick he could teach a Sunday school class and get away with it. Judy was such a sweet, lovable character that at times a little salt water will trickle off the end of your nose and you will cuss yourself for crying at a criminal. Humphrey Bogart, as Steve, was in love with Judy (he'd have been a chump if he hadn't been), and he had been "framed" and sent up by a court that had never heard of the Chicago system, and that's how he came to be in the penitentiary. The girls will all fall for Steve. The billing says that Joan Lawes' Sophie would steal a red hot cook stove, and we guess she would. Anyhow, she could steal us and she wouldn't have to wait until after dark, either. We'd be the easiest stealin' she ever had. William Collier, Sr., as "Old Pop," is the manager of one of the prisoners' ball teams, and you ought to see the ball game they staged out in the penitentiary yard. When you see this picture, and if you don't like it, don't say any- thing to us about it or you will start a helluvan argument. What we are interested in most is whether or not producers of motion pic- tures will learn anything from this picture. If they do, that monu- ment for John Ford won't be half tall enough. * * * Some scientist made the statement that cannibals won't eat people who use tobacco in any form. Well, who wants to give up smoking just to please some durned low-down cannibal, anyhow? * * * Up at the Orpheum theatre last night we saw a picture they called "A LADY SURRENDERS," with Conrad Nagel and some other folks and two or three women. The picture was well named, all right, for about all one girl did was to surrender. She carried a white flag around with her and every time Conrad saw it he ran over to her and captured her, and then would ensue a kissing match that would start a fight between the tomcats out in the alley. * * * We saw more of the Jones family out on the golf grounds Tuesday than we supposed there were in the whole world, and every guy in the bunch claimed his first name was Bobby. The committee having the tournament in charge made the serious mistake of giving us too big a handicap. When we walked out on the grounds with a brassie, mashie and putter, we heard one of the committee say, "Give that old guy plenty of handicap, he can't play this course under a week, anyway." So they did, and we came home with the best prize in the bunch, and since then that committee has been threatened with vio- lence. Whenever they give us a handicap it makes us feel just like stealing acorns from a blind sow. Ted Mendenhall, Paramount manager, drove a ball in a sand trap at 3:30, and at 6 o'clock he phoned the office to send out a spotlight and six lanterns, and the record shows that he made that hole in four hours and twenty-seven minutes. Micky Larson of Oakland, Nebr., wouldn't play because he said when he left home he promised his wife that he would be very careful of his company. Bill Bowker of Dunlap, la., came out to the grounds with a long- handled mallet and said he understood we were going to play croquet. Bill is awfully strong on croquet. When Bob Greenblatt went to drive off at No. 1, somebody made some remark about Universal service, and Bob dropped his club and the argument was on — and was still on when we left the grounds at night. We are betting on Bob. Ot 4:30, Denny Donaldson was still wading Papio creek looking for a ball he shot off of No. 1 tee at 1:15. At No. 3 tee Charley Williams, president of the M P T O, left the grounds because he said it was too great a strain on his religion, and Earl Miller spoke up, kinda nasty like, and said that was the first he knew he had any. It was a great game and we'd like to tell you more about it, but George says to ring off, and when George says to ring off, he means ring off. Well, any- how, we'll betcha that that committee has learned something about handicaps. J. C. JENKINS, The HERALD-WORLD man. P. S— The HERALD-WORLD covers THE field LIKE an April SHOWER. 44 EXHIBITORS HERALD-WORLD November 8, 1930 W HOLLYWOOD Remember Youth or Lose B. O. Of Tomorrow, Declares Baker Universal Buys Three More Broadway Play Successes — Weather Delays on "Fighting Caravans" Requires Substitution of McLaglan for Gary Cooper in Paramount's "Dishonored" • By DOUGLAS HODGES HOLLYWOOD, Nov. 6. — In the present day swing toward sophisticated product, the producers must not lose sight of the juvenile audience, warns C. Graham Baker, associate executive at First National studios in Burbank. Baker asserted it was a short sighted policy which neglected to consider the children. He declared that to permit the youth of to- day to lose its fondness and appreciation of motion _ pictures will imperil the box office prosperity of tomorrow. He urged the ad- vertisement of pictures having a special appeal to children. "It seems advisable, more particularly now," he said, "that pains should be taken by both producer and exhibitor to inform their patrons of pictures which are particularly attractive to the little folks. They cannot afford to let the adolescent taste divorce the motion pic- ture from its list of preferences, and there are a hundred other interests to engage them.'' A Del Ruth in East Through the courtesy of Warner Brothers, Roy Del Ruth will be permitted to direct "Mendel, Inc.," for Paramount, it was an- nounced this week. Del Ruth already has departed for the East and will make the pic- ture at the Paramount Long Island studios. A U Buys Three Plays Three stage plays of the current Broadway season have been added by Carl Laemmle, Jr., to his list of picture play purchases dur- ing the past month. "Apron Strings," "The Up and Up" and "Many a Slip" are the ve- But What Did He Do the Next Day? (Special to the Herald-World) HOLLYWOOD, Nov. 6.— There are more ways to eliminate a bow- wow than choking him with butter — and there is more than one way to salve a cop — at least this cop. A noted seller of screen stories proved it here the other night when two policemen stopped him for a traffic violation. He never got as far as the police station. "What do you do for a living? asked one of the bluecoats. "I sell scenarios." One of the policemen, who had been insisting on taking him to the jug, pricked up his ears, forgot all about making a pinch, and said: "Drive on, buddy. I've just written a story and I'll be in to see you to- morrow about selling it." hides. Six original stories, now being writ- ten by the Universal City staff scenarists, soon will go into production. Three English pictures and four foreign versions are in production at the moment. These are "Dracula," with Bela Lugosi ; "Resurrection," with Lupe Velez and John Boles, and "The Boudoir Diplomat," which is a special. A Dorothy Christy Added Dorothy Christy, blonde screen beauty, has been added to the cast of "The Modern Wife," which Hobart Henley will soon direct for Universal. Genevieve Tobin and Conrad Nagel are in the feature roles. Miss Christy recently completed "Playboy of Paris" with Maurice Chevalier. A McLaglen in "Dishonored" Because of weather delays in the shooting of "Fighting Caravans" on location for Para- mount, Gary Cooper will not play in "Dis- honored." To wait for him to complete the product would cause a serious delay in the production schedule and Victor McLagen, of "What Price Glory" and "The Cock-Eyed World," has been picked for the role by Paramount executives. He has been loaned by Fox. A Paramount Busy Paramount is busy. Acquisition of four new stories and plans for the launching of six feature pictures during the next 30 days at the Hollywood and New York studios were announced by B. P. Schulberg, manag- ing director of production. In addition to the six soon to start, eight now are in pro- duction and another eight are being edited. A Craft Leaves Universal Following a period of many years associa- tion with Universal, William J. Craft, direc- tor of a score of box office successes for that organization, this week tendered his resigna- tion, to take effect immediately. During re- cent years his successes have included "The Little Accident" and "Painting the Town." They're Co-featured Tallulah Bankhead, most popular American actress in England, and Clive Brook, one of the most popular English actors in Holly- wood, will be co-featured in Frederick J. Jackson's comedy, "Her Past," for Paramount. Production will be started in January. Wants Old Names But New Faces? (Special to the Herald-World) HOLLYWOOD, Nov. 6.— The pro- duction manager and a director were discussing the casting of a certain role in a current production soon to be shot at one of the major studios: "How about so-and-so for it?" sug- gested the director, naming a man not well known on the screen as yet. "No good," said the production manager. "He hasn't a box office name. We want box office names." "Well, then," pursued the director, "how about so-and-so for the part? He's been a good drawing card for years. Let him win the girl in the picture." "Can't use him!" snapped the pro- duction manager. "He's never played a part where he won a girl. He al- ways lost 'em. The public wouldn't stand for it." "It's all very clear to me now," re- plied the director, with a puzzled expression on his features, "you want old names with new faces." Foreign Director with Keen Ear Solves Sound Problem, Says Paul Stein (Special to the Herald-World) HOLLYWOOD, Nov. 6.— Foreign directors face no handicap in American talking pictures, providing they have an ear for languages and sound, according to Paul L. Stein, Pathe di- rector, who is guiding Constance Bennett in her new starring picture, "Sin Takes a Holi- day." Born in Vienna and a product of German stage and films, Stein speaks English with a decided accent. Yet he is able to coach play- ers in correct pronunciation and accent. "My ear is more adaptable than my tongue," Stein explained. "I learned correct English when I was a boy, but my stubborn tongue never was able to acquire the accent of the language. At the same time, I can recognize the faults of others." Tom Mix III; Believed Ailing from Old Injuries (Special to the Herald-World) HOLLYWOOD, Nov. 6.— Tom Mix was rushed to the hospital Monday and prepara- tions were made to operate on the noted equestrian. His ailment, physicians and sur- geons said, was a result most likely of in- juries he has received in several years ago in accidents which occurred while making mo- tion pictures. The case is a mysterious one, however, they said. A series of laboratory examinations and X-ray pictures are being made to determine how the trouble may be remedied. I Metropolitan's Gateman Dead HOLLYWOOD.— Edward Baker, known to thou- sands as the genial gateman at Metropolitan Sound Studios, died suddenly at his home October 29, fol- lowing an attack of acute indigestion. November 8, 1930 EXHIBITORS HERALD -WORLD 45 What Would It Be For Two Specials? (Special to the Herald-World) HOLLYWOOD, Nov. 6. — One Cline, R K O director, when asked his correct name, answered : "When I direct slapstick comedies, call me Eddie Cline. "When I direct just ordinary pro- gram features, Edward Cline is my name. "But when it's a special product like 'Hook, Line and Sinker,' call me Edward Frances Cline, Esq., if you please." Foreign Version of Each English Dialog Film, Is Metro Plan 50 Foreign Talkers on Schedule; Majority In German, French and Spanish (Special to the Herald-World) HOLLYWOOD, Nov. 6.— Production of foreign language pictures on the basis of product-for-product with English speaking versions will be under way within a month at the Metro-Goldwyn-Mayer studios it was an- nounced this week by Arthur Loew, in charge of the company's European affairs, now here for a conference with Louis B. Mayer, Irv- ing Thalbers? and other production executives. There will be 50 foreign versions during the coming year under this schedule. There are 46 foreign workers now under contract and there are about 15 more on the wav to Culver City to begin work immediately. The foreign versions will more than double production at the studios and probably will involve a con- struction program. The majority of the foreign versions will be in French, German and Spanish. Both fea- ture length pictures and short subjects of all kinds will be reproduced. Permanent stock companies, complete in themselves from scenario writers to cutters, will be organized, according to Loew. "Until six months ago the percentage of houses in other countries wired for sound was small," Loew declared. "But now, in South America particularly, there has been a tre- mendous jump in sound installations. "For a while foreigners were glad to hear the voices of English stars speaking English but now they demand that the product be given them in their native language and that each person in the cast act his part properly. "Many noted American stars can be used in foreign pictures because of their versatility in the matter of language," he said. Gavin Gordon May Get Role in New Garbo Film (Special to the Herald-World) HOLLYWOOD, Nov. 6.— Because of his success in his part opposite Greta Garbo in "Romance." Gavin Gordon may again appear as her leading man in her next M G M prod- uct, according to a statement from Gordon's representatives. Since "Romance" Gordon has been featured in "The Silver Horde" and 'The Great Meadow." RKO Plans Year and Half On Shooting of "Creation" (Special to the Herald-World) HOLLYWOOD, Nov. 6.— According to an- nouncements made this week. RKO plans spending a year and a half shooting "Crea- tion," now under preparation at the studio under the direction of Harry Hoyt. Mormon Film to Be Produced In Fort Lee Metropolitan Plant Nancy Carroll Production Starts Soon at Paramount Studio — Clara Bow Completes "No Limit" Sequences — Board of Review Picks Five of Eight Vitaphone Varieties (Special to the Herald-World) NEW YORK, Nov. 6. — A Mormon picture is understood to be ready to go into production at the Metropolitan Studios located at Fort Lee, New Jersey. The title is reported as "Corianton" and the producers are believed to be oper- ating under the name Corianton Company. Actual filming is scheduled for next week at the plant west of the Hudson river which is rented out to pro- ducing companies as their needs require a location which the Jersey studio can provide. Paramount at its Eastern studio in Astoria is still marking time till next Mon- day, when the Nancy Carroll picture goes into production. Following the filming of a short subject, "The New Religion," on regular 35 millimeter film, the company is proceeding with a retake on 65 millimeter wide film. This is understood to be en- tirely a matter of experiment,, for the pur- pose of noting the results obtained with the new method. No plans have been made for the release of this subject, though the standard film picture will be distributed in the ordinary manner. Phillips Holmes in East Phillips Holmes has left Hollywood and is due in New York very soon, to play op- posite Nancy Carroll in "Stolen Heaven." This will be the first picture to be made in the East by the young star, who is the son of Taylor Holmes. Charles Ruggles already has reported for work at the Long Island plant, following personal appearances in Boston and other cities. He has been assigned a feature part in "Strictly Business," the Claudette Col- bert starring vehicle scheduled to go into production very shortly under the direction of Dorothy Arzner. His last work in the East was in "Queen High," completed sev- eral months ago. Clara Bow Returns to Coast Clara Bow is on her homeward way to Hollywood, following the completion of filming of the New York sequences of her next picture, "No Limit." Mary Brian also has returned to the Coast, after playing the ingenue role in "The Royal Eamily," filmed at the Astoria studio. At the Warner Vitaphone Varieties studio in Brooklyn, three more short fea- tures have been added to the large list of productions already run off this season. "On the Job," which was directed by Roy Mack, has for its cast Ed Codee, Frank Orth, Florence Vernon and Walter Dreher. "Maid to Order" features Eleanor Sholer, Paul Maclean and Bob Lynn. Alf His Double Has the Fun; Bakewell Gets the Blame (Special to the Herald-World) HOLLYWOOD, Nov. 6.— William Bakewell, iuvenile film actor, is searching Hollywood for his double, who has been causing him consider- able difficulty. Evidently the lad in question has the first name of Percy, for a comely young woman approached Bakewell in a drug store and, after calling him bv that quaint appellation, upbraided him for his conduct at a party the previous night. A few days later two friends ac- cused him of "cutting them dead" in a Hollywood cafe. He wasn't in the cafe. Goulding directed from a script by Burnett Hershey of the studio scenario staff. Board Selects Five Varieties "Peace and Quiet" was written by A. D. Otvos, with the megaphone being han- dled by Arthur Hurley. Billy Wayne, Tabatha Goodwin and Harry Short are fea- tured among the players. Five of the eight short reel pictures selected by the National Board of Review in its weekly guide to selected pictures for the week ending Oct. 31, 1930, are Vita- phone Varieties. Among them are Robert Ripley's fifth "Believe It or Not," Walter Winchell in "The Bard of Broadway," "The Headache Man," "The Happy Hottentots" with Joe Frisco, and "Compliments of the Season," with Eric Dressier. Only Minor Changes in Sound Recording Likely For a While, Savs Dreher (Special to the Herald-World) HOLLYWOOD, Nov. 6.— Revolutionary changes in talking picture sound recording are not in sight, according to Carl Dreher, chief of the sound department at RKO. Dreher, who has just returned from New York City following conferences with RCA Photophone engineers, declares that the present system of sound-recording seems likely to continue indefinitely in its general effects. "Contemplated improvements are but minor to the system as a whole, and are designed to improve quality and lower production costs," Dreher said. He declared the greatest improvement in sight was a portable RCA photophone which would make it possible to record sounds and dialog in hitherto inaccessible places, where ponderous booths and recording trucks could not be taken. Warner Office Building on Coast to Cost Half Million (Special to the Herald-World) HOLLYWOOD, Nov. 6.— Warner Broth- ers, although their plants are at a standstill at present, are expanding their theatre hold- ings. It was announced this week that they are constructing a heieht limit office building at the intersection of Wilshire boulevard_and Western avenue at a cost of more than $500,- 000 The entire producing- organization soon will be concentrated at Burbank. Will Rogers to Star for Fox for Two More Years (Special to the Herald-World) HOLLYWOOD. Nov. 6.— Following pre- views of "Lightnin'," Will Rogers has been given a new contract with the Fox Film Corporation under which he will appear in Movietone productions for the next two years. "A Connecticut Yankee." soon to go into production, will be Rogers' last picture under the old agreement. 46 EXHIBITORS HERALD -WORLD November 8, 1930 -* Jhe Sound %>oX~ STAR GAZER HOLLYWOOD. Mr. Ernie Rovelstad, Quigley Publishing Co., 407 South Dearborn St., Chicago, 111. Dear Ernie : Am I having a nice time in this town? A question to ask me! I could kill somebody. Probably the one big reason I left New York was because I got sick and tired of their digging up the streets. Eighth Avenue in New York has been a first line trench since 1927. I came here and what did I find. A whole town. Nothing ripped up, no holes in the ground, a nice, entire city. And what happened, I ask you? The minute I set foot in Hollywood they start digging. Millions of riveters, all under my window, tearing up perfectly good streets all day and all night. What's the matter with these people. The streets were all right. Are they digging for oil? And the way they're digging! First, they hire a thousand people to dig on one block. In three hours they have dug ditches twelve feet deep and put red lights and signs, "Get outa here," written very crudely, all around the trench. Now, with- the place dug up so prettily, they immediately fire nine hundred and ninety-seven of the men, and start fixing the place with three persons. One of these is the foreman, another is the timekeeper, and the other has the shovel but no badge. And he'll always be lighting his pipe. The noise and dust is one thing, but they fix you nastier than that. You try to turn on the faucet in the morning — nix, no water. You go outside and beg the watchman to turn on enough to give the goldfish, and what does he do? He says for you to buy a cat. "Why a cat," you ask him. "Won't the cat want to eat?" "The cat can eat the goldfish," he says. You get home from a hard day's work and press the button for electricity. No luck. There's no one outside, the watchman is drinking beer five miles away. You finally steal one of the city's red lights and undress by that, going to sleep with the happy thought that you'll be sent to jail for robbery the first thing in the morning. Telephone service is the first thing cut off. It seems they're afraid you'll put in a call for help. But the monthly bill goes on, yes sir, you're a subscriber. If you only had a telephone you could call up and stop the service. If you could only cross the street you'd go to the drug store and buy a stamp so that you could write a letter to the telephone company telling them to call off the service. But you can't cross the street. Does anybody know of any place where there's no Chamber of Commerce ; where they're not building new streets, or reservoirs, or laying car tracks, or repaving sidewalks, or stringing telegraph poles, or putting up street lamps — where there's a city that's perfectly content to snooze along just the way it is, without improvement? Wire, don't write this department. The department will be standing on the corner of Vine and Melrose, on the right side of the street, just where he's been standing since May. Doggonit, I can't cross the street. I'm waiting for them to fix it. Respectfully, NORMAN KRASNA. Clinton Wunder Starts Academy Good Will Trip; Schedule of Talks Ready (Special to the Herald-World) HOLLYWOOD, Nov. 6.— The schedule of the good will tour of the Academy of Motion Picture Arts and Science, being conducted by Clinton Wunder, executive manager, is now completed. He will leave Hollywood tomorrow following the Awards Dinner, and will proceed directly to New York. The topic, "A Voice Heard Round the World," will tell the story of the Academy's achievements. Wunder will speak before service clubs, colleges, conventions of wom- en's clubs, educators, film boards of trade and exhibitors. The itinerary follows : Kansas City, Nov. 16-17; St. Louis, Nov. 18; Memphis, Nov. 19; Omaha, Nov. 21; Des Moines, Nov. 20 or 22; Minneapolis, Nov. 23-24; Milwaukee, Nov. 25; Chicago, Nov. 26. Indian Society Adopts Dix HOLLYWOOD.— Richard Dix, star of the RKO product, "Cimarron," became an American Indian by adoption at the powwow of the American Indian So- ciety of Hollywood. Guests included Wesley Ruggles, Howard Estabrook, Irene Dunne, Estelle Taylor, Ros- coe Ates, George E. Stone, Stanley Fields and Robert McWade. HOLLYWOOD. ABOUT FACE "I don't give a damn whether I end up in a sanitarium or not, as long as I make a suc- cess of 'Resurrection' for Edwin Carewe. He forced me to take the part of Katusha Mas- loya after I had refused three times. I didn't think I was equal to it and to tragedy." Lupe Velez speaking — the firey little Mexi- can who did comedies with Charlie Chase until Doug Fairbanks selected her in "The Goucho." Lupe Velez, who came out of Mexico at 14 and now at 20 is essaying one of the greatest roles ever written. She has just finished a rehearsal with the kindly and yet gruff, the gentle and yet driv- ing Edwin Carewe. Tears were streaming down her cheeks, marring her makeup. "I don't have to make myself cry," she told me. "Not in the part I have to play. I mere- ly have to think of the girl I'm portraying — the tragedy of her life — and I cry naturally. "I'm doing everything in the world that I can to repay Eddie for what he has done for me and what he is doing. I used to be a clown. Now, I'm not. I'm trying to be an actress instead. Eddie has lived this story for many years — as a silent picture it was one of the greatest pictures ever made. "Now he's making a talking version. He has chosen me for the lead. No matter what happens, I'm going through with it. The part almost has killed me — it's the most difficult I've ever undertaken — but it is the only one I've ever enjoyed. The only one which has meant anything to me." Lupe, the firey one, selected by Carewe be- cause she has the hot Latin temper and the spark of flame which the part of Maslova needs, has had a hard row to hoe, although today she has a home in Beverly Hills, auto- mobiles and servants. She is the daughter of an opera singer and a colonel in the Mexican army. At 14, she shook the dust of the little Mexican town of San Luis Potosi from her feet and found a job as a shop girl. Carewe is delighted with the work she has been doing in the production, which is costing Universal a cool million. For the silent ver- sion, which Carewe directed with Dolores Del Rio and Rod LaRoque in the leads, the in- vestment was approximately $335,000. "It may seem peculiar and unusual that I've twice picked Mexican girls for a Russian role," Carewe said. "The reason is that they have more of the divine spark than Americans or those from across the Atlantic. They have an ability to live parts and to portray them. "I had six women selected for the role, but I wanted Lupe. When she refused me twice, I was broken-hearted. I finally won her over, however, and she has developed so rapidly that even I, knowing her tremendous ability, am amazed." One job which Lupe has faced is that of changing her voice three times in the course of the picture. She has at first the voice of an unsophisticated country girl. Following her seduction by the prince, the role being played by John Boles, her voice is that of a vodka-drinking prostitute. In the end, she must speak with the dead accents of a broken woman. "I've the greatest combination in the world for the making of an excellent picture, and I'm more happy about the situation than I've ever been before," Carewe told me. "The stage can get away with an evening of sparkling dialog," he said. "There are per- haps five outstanding legitimate stage produc- tions each year which are sold mainly through brilliancy of lines. "Out here, however, we must do about 600 pictures. Dialog is bound to be weak, and we must bolster it with pantomime, which i? the true art of the motion picture." —CHURCHILL. November 8, 1930 EXHIBITORS HERALD -WORLD 47 STORY DIRECTOR CHIEF PLAYERS BRAND NAME R K 0 Studios "Cimarron" Wesley Ruggles Richard Dix "Beau Ideal" Herbert Brenon Ralph Forbes "Hook, Line and Edward Cline Bert Wheeler Sinker" Robert Woolsey "The Queen's Lowell Sherman Mary Astor Husband" Lowell Sherman Hugh Trevor Nance O'Neil Fox Studios •Spy" •The Man Who Came Back" "Once a Sinner" •The Seas Beneath" Berthold Viertel Raoul Walsh Guthrie McClintic John Ford Kay Johnson Neil Hamilton Charles Farrell Janet Gaynor Dorothy Mackaill Joel McCrea C. Henry Gordon George O'Brien Marion Leasing Universal Studios "Dracula" "Dracula" •The White Captive" "'Free Love" Tod Browning George Melford Spanish Beta Lugosi Helen Chandler Carlos Villar Lupita Tovar Barry Norton Eduardo Aroza- mena Carmen Guerrero Harry Carson Dorothy Janis (Location) Hobart Henley Conrad Nagel Genevieve Tobin Zasu Pitts Metro-Goldwyn-Mayer Studios 'Within the Law" Sam Wood "The Great Meadow" "The Southemer"Harry Pollard "Inspiration" "Reducing" •Toto" •The Bachelor Father" Joan Crawford Robert Montgomery Robert Armstrong Charles Brabin Eleanor Boardman Johnny Mack Brown Gavin Gordon Lawrence Tibbett Esther Ralston H. B. Warner L. J. Bartel Hedda Hopper Clarence Brown Greta Garbo Robert Montgomery Charles Rieener Marie Dressier Polly Moran Chester Franklin Ernesto Vilches (Spanish Conchito version) Montenegro Maria Alva Robt. Z. Leonard Marion Da vies Ralph Forbes First National Studios STARTING DATE Paramount Studios "Fish ting Caravans" Otto Brower & David Burton Gary Cooper Lily Damita Ernest Torrence Fred Kohler Tully Marshall Eugene Pallette September 18 September 16 September 29 October 13 October 2 October 13 October 9 October 16 September 29 October 23 September 20 October 13 October 3 October 3 October 9 October 27 "Moby Dick" Michael Curtiz Wilhelm Dieterle (German Lissi Arna version) October 25 Karl Etlinger Anton Pointner "The Aviator" Wm. A. Seiter D. Fairbanks, Jr. October 23 Jeanne Helbling Vital-Geymond Rolla-Norman September 8 STORY DIRECTOR CHIEF PLAYERS BRAND NAME STARTING DATE Untitled Untitled "Dishonored" Untitled Untitled Untitled Frank Tuttle Edward Sutherland Joseph von Sternberg Edward Sloman John Cromwell Louis Gasnier Clara Bow Norman Foster Stuart Erwin Harry Green Jack Oakie Jean Arthur Gary Cooper Marlene Dietrich Barry Norton William Oland Richard Arlen Fay Wray Claude Gillingwater George Bancroft Clive Brook Kay Francis Regis Toomey William Powell Juliette Compton Carol Lombard Skeets Gallagher October 17 October 12 October 20 October 14 October 24 October 31 Pathe Studios 'The Painted Desert" Howard Higgin Bill Boyd (Location) Helen Twelvetrees William Farnum J. Farrell McDonald September 5 Metropolitan Studios Robert C. Bruce 'Talking Scenics" 'Girls Will Be Boys" 'The Property Man" 'The Passionate A. Leslie Pearce Beit Roach Pups" Robert C. Bruce William Watson Charlotte Christie Greenwood Frank Griffin Chester Conklin Phil Ryan Christie September 22 October 21 October 20 October 23 Columbia Studios 'Dirigible" Frank Capra 'Criminal Code" Howard Hawks Jack Holt Ralph Graves Fay Wray Hobart Bosworth Walter Huston Mary Doran Phillips Holmes August 12 September 23 Tec Art Studios "Voice of Louis Lewyn Hollywood" "Mickey Mouse" Disney Bros. Vagabond Ad- Elmer Clifton venture Series "Phantom of the Ross Lederman West" "The Midnight Duke Worne Special" All Star Tom Terris All-star Glenn Tryon Merna Kennedy Topical Disney Bros. (Shorts) September 21 September 22 September 20 Nat Levine Mascot Pictures Chesterfield Productions October 20 October 25 Tiffany Studios "Ten Nights in a Bar Room" Untitled "The Midnight Stage" Sig Neufeld Frank Strayer William Nigh The Chimp Family Paul Hurst Nita Martan Ken Maynard Jeanette Loff Chimp Family Comedy Western October 23 October 25 October 27 United Artists Kiki" Sam Taylor Mary Pickford Reginald Denny Reaching for the Moon" Edmund Goulding Bebe Daniels Douglas Fairbanks Jack Mulhall Edward E. Horton October 20 October 20 48 EXHIBITORS HERALD-WORLD November 8, 1930 w SOUND REPRODUCTION F. H. RICHARDSON on PROJECTION BLUEBOOK SCHOOL QUESTION NO. 61.— (A) Explain in full detail just why a hydrom- eter reading indicates the exact state of charge and discharge of a storage battery, (b) to what is battery trouble almost invariably due, and (c) whether or not it is possible to abuse batteries by neglecting them, without causing damage to the batteries themselves and to sound results. THE CAPITAL CITY OF FILMDOM [Until further notice, all communications to this department should be addressed to F. H. Richardson, 43 — 28 Thirty-ninth place, Long Island City, N. Y.] LOS ANGELES. OUR next stop is what might be termed the high spot of the trip — the capital city of Filmdom. And right here in the beginning let me also compliment the motion picture projectionists of Los Angeles. When they start to do anything, they do the job up right. We were entertained by the local in the same hotel which was headquarters for the I A convention — that is to say, we had two magnificent rooms in that great inn, with meals provided. What time we were permitted to spend in those two rooms, however, didn't amount to much, except when we were asleep. Immediately after our arrival, we were taken in charge by Business Manager T. H. Eckerson and President Earl Hamilton of lo- cal No. 150. It seems that the matter of en- tertainment had been delegated to Mr. Ecker- son, who, let it be said, both knew his job and did it well. Among other things, we visited the Ash- craft plant and several of the large theatres. One of the projection rooms visited, the Pan- tages, Hollywood, is the finest, most complete projection installation I have ever viewed. (A description of it was published in last Better Theatres.) Another remarkably pleasing ex- ample is the Paramount Publix, which is in downtown Los Angeles. It is eight years old but the room is entirely out of the ordinary. Its walls are of brown tiles about four inches square, separated by perhaps three-eighths of an inch of mortar. The ceiling is of rough plaster, finished in a very pleasing dark blue. The floor is of cork, laid in squares of about five inches. It shows almost no wear at all after eight years of use. It is a very easy floor on the feet. Chief Projectionist Hamilton ( president of the Los Angeles local), has a private office fitted up with a large mahogany desk, easy chairs, etc. In fact, the plant is as complete as you would expect to find in any of the newer large deluxe theatres. Also, T might add that the brown walls, blue ceiling and brown floor gave a remarkably pleasing aspect to the room. _ Oh, yes, I almost forgot to say that the switchboard is of white marble, veined in_ gray. It is set in the rear wall, where it is highly ornamental and, of course, equally useful. The ventilation of the room is taken care of by a separate blower fan. There are three Super-Simplex projectors, a Brenograph F7, and other equipment. There is a marble-lined toilet and wash room and a well equipped workroom. Hamilton is as- sisted by George Evans, Earl Bauer, and Ray Connors. Bluebook School Resumed Well, gentlemen, here we are again with a Bluebook School question, with which this "school" of sound- projection is resumed. For the benefit of our many new subscribers, I will say tliat in the Bluebook School, from one to four questions are asked each week, to which you are cordially invited to send answers. The best answer will be pub- lished four weeks after publication of the question. In the event no correct answer is received, I will answer the question myself, or have some sound or projection authority connected with a laboratory supply the answer. If your answer is incorrect, no one but me will know it, so come on, gentle- men, set in the game and let's see how far you can go. Address all answers as follows: F. H. Richardson, 43-28 Thirty-ninth place, Long Island City, N. Y. A sug- gestion: Cut out this address and place it on the wall of your projection room where it will always be handy. Let's go! During the evening we went over to the famed Chinese theatre in Hollywood. We really went to the Chinese to renew acquaint- ance with the inventor of the Weaver Douser, F. E. Weaver, who is chief projectionist at that theatre. The projection room is rather crowded with equipment. It has three Super- Simplex projectors equipped with the new Ashcraft "600" super-high intensity lamps. The lamphouse almost hides the projector. The sound is handled by Western Electric equip- ment. The sound is on a separate film, which is run on a "dummy." The consensus of the Chinese theatre projection staff and those pro- jectionists of other theatres in which this method is used, is that it is a decided improve- ment on the method in which both the sound and the picture are reproduced from one film, which opinion I endorse. The projection staff of the Chinese consists of F. E. Weaver, chief; R. D. Babcock, Dave Koskoff, Al Lick and Art Schroeder. I might add, as a bit of interesting information, that the projectors are equipped with a small blower fan from which the air is conveyed through a flexible metal pipe ending at the top of the cooling plate, whence the air passes down over the aperture. In the opinion of Chief Projectionist Weaver, this has the ef- fect of removing fully 75 per cent of the heat. The installation is very simple, not at all costly and is highly effective. Some of you old de- partment fans may remember that this par- ticular thing was recommended by me many times in past years. Equipment manufacturers, however, did not adopt the suggestion, and as a result they have suffered great incon- venience from the warping of projector mech- anism frames and parts, and the industry has sustained huge losses in film, to say nothing of the box office losses caused by injury to the shows as a result of buckled film, all of which might have easily been averted had my suggestions been heeded years ago. There were something like 230 at the Los Angeles meeting, including a goodly number of theatre managers, and, I was informed, some owners as well. I found my audience to be both interested and receptive. Also, the opinion was expressed by union members and officials afterward, that the thing had distinct value to both projectionists and exhib- itors of Los Angeles. 'Way up in San Francisco I had been told about R. H. McCullough, Supervisor of Pro- jection of Fox West Coast Theatres, which covers all the territory west of the Mississippi river. I was told that if I got in touch with McCullough on arrival in Los Angeles, he could open all motion picture gates in that city. Later, B. A. Eckerson, Los Angeles busi- ness representative, spoke words of praise of this same individual. Later still a phone message came from McCullough, and it was arranged that he, Friend Daughter and myself take dinner together. We have just returned from a three-hour trip in Friend McCullough's company, and I heartily endorse brother Eck- erson's opinion. In McCullough we have one of the finest men to be found in the whole field of projection. McCullough showed me something which I had never thought to be possible. He is projecting a picture at the Fox Carthay Circle theatre here in Los Angeles with a 23-degree projection angle, and there is no distortion of the picture at all. The plan was worked out by Supervisor McCullough because of the fact that when they installed wide film in that theatre, they found the distortion to be so great that it could not be projected at that angle. It would cost around $6,000 to move the projection room downstairs, so Supervisor McCullough got himself busy and evolved a plan which entirely eliminated the distortion, and that at absurdly small expense. To the front of the projection lens he attached two ten-degree prisms, the thick side down. The bottom of these prisms are hinged, but the top may be moved together or farther apart, and the effect of such movement is to lower the ton of the picture, or raise the bottom, according to which prism is moved. There is no evil effect set up, with regard to definition (Continued on page 50, column 1) I November 8, 1930 EXHIBITORS HERALD-WORLD 49 This RCA Photophone truck is being used by Universal to present its specials in unwired theatres throughout Great Britain. One of the illustrations shows exterior of the truck and the advertising it carried for "All Quiet on the Western Front." The other view is of the truck's interior, showing the two portable projecting machines, both of which are Photophones. 3 More Officials Are Added to Staff OfR CA Photophone Charles J. Ross, executive vice-president of RCA Photophone, Inc., has announced ap- pointment of three new officials to positions with the company. E. J. Schneider, formerly with RCA Vic- tor and the Radio Corporation of America, has been named comptroller. J. M. Knaut will be general auditor and H. D. Colvill assistant general auditor. The two latter men have been with the company for a number of years. E. E. Peek Put in Charge Of Sound Installations For Film Speaker Plant The Film Speaker Company in Oklahoma City has engaged E. Eldon Peek as sound en- gineer. Peek was formerly in charge of the electrical research laboratory at Oklahoma A. & M. College, Stillwater. He is said to be an authority on sound, amplification and acoustics. His articles in scientific journals have gained considerable recognition. Miles Reproducer Issues Pocket Size 1931 Catalog The Miles Reproducer Company has issued a new 1931 pocket size catalog in addition to its standard MSO and M51 catalogs, recently published. The pocket size sales number covers dynamic horn units exponential trumpets, horns, baffles, microphones, microphone stands and other ac- cessories. Berliner Acoustic System At the Capitol in Chicago The Capitol theatre in Chicago is being equipped with the Berliner Acoustic System. This is one of the principal theatres in the Coston Circuit. Another recent installation was in the George M. Cohan theatre in New York, where British International is showing its English releases. 25 Scientific Films, 6 Talkers, Shown at Medical Congress Evidence that motion pictures are rapidly establishing themselves as valuable vehicles for scientific study is found in the fact that 25 different films were presented at the re- cent annual meeting of the American College of Surgeons in Philadelphia. Seven exclusive- ly motion picture programs were given. Six of the 25 films shown were talkers. William F. Kruse, head of the educational department of Bell & Howell, Chicago, says films have arrived at a point not only of widespread use but of official recognition. He points out that Dr. William Ernest Miles, noted British surgeon, gave motion pictures splendid recognition when he showed his three reels of 16 mm. film depicting the tech- nique employed in the cancer operation bear- ing his name. One of the Bell & Howell portable Filmo projectors was recently employed at the Mil- waukee convention of the Direct Mail Adver- tisers' Association for an exemplary sales talk. RCA "Mobile Talkie" Truck Shows U Film In British Theatres RCA Photophone and Universal Pictures are cooperating on a project in England which makes it possible to show Universal's "All Quiet on the Western Front" in unwired theatres. Photophone engineers have devised a sound truck carrying two portable RCA sound sets. The machine travels from town to town. All specials by Universal are to be shown in this manner. The body of the truck is mounted upon the chassis of an English motor truck which has an electric generator coupled to an electric motor on the rear axle. The body is specially designed, 27 feet long and of sufficient height to carry 12-sheet posters on either side. It houses two RCA Photophone Small Theatre types of sound reproducing apparatus. The exterior of the van is painted royal blue and the interior yellow. Mm ■ !3E8t ■ |: - --^jL, —J SYNCROFILM is not claimed to be the best sound equipment in the world We do not know who makes the best We do know that your patrons will be pleased with the sound in your theatre if equipped with SYNCROFILM Simplicity of Design, Trouble-proof Operation, Easy Installation and Low Cost are SYNCROFILM Features. Can easily be fitted to your present disc equipment. WEBER MACHINE CORPORATION Pioneers in the Sound Field 59 Rutter Street, Rochester, New York Export Department Cable Address 15 Laight St., New York City "ARLAB" New York 50 EXHIBITORS HERALD-WORLD November 8, 1930 Neth Offers Series of Foreign Talkers to Vary Entertainment A step toward greater variety in entertainment has been taken by Neth's State theatre in Columbus, which has undertaken the presentation of a series of all- dialog foreign pictures. Films to be shown under this policy include talkers in French, Spanish, German, Italian, Polish, Swedish and Portuguese. The State is located adjacent to the campus of Ohio State University, giving it a good field from which to draw patronage to such pictures. The first of the foreign talkers, a French version of "The Big Pond," has already been presented. Two short subjects, "Molesson" and "Clinique Musicale," also in French, augmented the feature. John McCormick, manager of the State, reports an excellent turnout. Only one per- formance was shown. The series of foreign programs will continue through the win- ter, with a performance every Saturday at 10 a. m. Newspapers have been unanimous in their acclaim of McCormick's plan, review- ing "The Big Pond" just as they would a first run. Several followup articles were carried commending the plan. Henri Faubert, French consular agent, was a guest at the first performance. The Ohio department of education is co- operating in introduction of the foreign pictures at the State. Another house operated by the Neth cir- cuit in Columbus, the Eastern, has equipped 50 seats with headphones for the hard of hearing. Robert O. Glick, manager, keeps a guest book of all who use the headphones. To date he has 495 names, including visitors from as far as New York and St. Louis, besides people from many Ohio cities. The headphones are the Audiphone sys- tem, connecting with the Western Electric sound equipment. A list of coming attractions at the East- ern house is posted in the reading rooms of the Columbus League for the Hard of Hearing. Members frequently organize theatre parties. There is no advance in prices for users of the headphones. With F. H. Richardson on His Visit to Capital of Pictures {Continued from page 48, column 3) or anything else, by the addition of the prisms. In company with Brother McCullough we visited also the Fox Wilshire theatre, a new deluxe theatre just opened not very far from Culver City. The Wilshire has a most excel- lent projection room, which provides a pro- jection angle of only 13 degrees. The room is not entirely finished. Projectionists in charge are Al Fienstien and Rodney Bacon. * SAN DIEGO. SAN DIEGO, the most southern of Cali- fornia's large cities, lies by the sea, has excellent bathing beaches, plenty of beautiful girls and nice theatres. First, Mr. Metcalf, who was a most agree- able host for the evening, took me over to the Fox theatre. Everything was decidedly clean. In the back of the room was a Frigidaire water sys- tem. All port shutters are counterweighted, with a safety hook to keep them from falling. I noticed all the cue sheets were held in black music racks, in each of which a light was placed, to be used when needed. These racks were, in turn, suspended from a wire that ran from one end of the room to the other, so that each rack could be placed in the most convenient position for use. The Spreckles theatre is managed by Jack Edwards. I am told this theatre won the Exhibitors Herald-World Plaque for having excellent sound. The projection room is small. It has been enlarged some but still is none too spacious. It is very poorly ventilated. The San Diego meeting was attended by all the projectionists in that territory as well as by several of the managers — perhaps by them all, I am not certain as to that. The San Diego local is a progressive one. I have always liked the men of that city. * * * TUCSON, ARIZ. OUT of San Diego we had good roads across the desert to Phoenix. Something like sixty miles of them are of gravel. Tucson was reached about noon on the sec- ond day. We were received by Walter Bur- roughs, secretary of the local, and his wife, who is an author. We were taken to see a most interesting mission something like 300 years old. We there met a most delightful priest, who showed us around and made the trip even more interesting than it would have otherwise been. Tucson has five theatres, one of which is closed for repairs. Albert D. Stetson, district manager for the Fox interests, has charge of the Fox theatre, which is the finest in the city. Its projection staff consists of Sam Koutas, Walter Burroughs, Albert Runkle and Don Freiling, who is swing man for the Fox and Fox Lyric. The Fox Lyric, managed by Oliver Thomp- son, has something I have not seen for quite a while, namely a Powers projector. Both the sound and the picture were excellent. The projection staff is composed of H. O. Sarrels, G. Martinez and Lee Frayweek. The Plaza theatre is managed by Nick Diamos. Its projection staff is B. E. Grooms, Richard Yrigoyen (you may do the pronounc- ing), Mike Neugent and George Diamos. The Opera House is managed by Frank Drachman. Its chief projectionist is Aurelio Osuna, who seems to be a man with ideas. He has a Strong lamp from which he has re- moved the negative carbon holder and has substituted a Peerless holder, and he has a Peerless lamp from which he has removed the reflector and substituted a Strong reflector. His claim is that the results are very much better. Osuna has made another change. As it now is with the Western Electric driver attachment to the Simplex, it is impossible to remove the belt wheel and gears without first taking the mechanism off the stand. Osuna drilled screw holes in which screws could be placed to hold that part of the mechanism casing below the left-hand door. He then sawed_ out the bot- tom side of the hole through which the driver shaft goes. The idea is to enable the projec- tionist to remove the lower left part of the mechanism casing, swing the driver up and over, whereupon the belt wheel may be re- moved without taking the mechanism off the stand. The assistant projectionist of the Opera House is David Schumaker. There were men at the meeting from both Douglas and Nogales, and let me tell you, that is quite some distance to come after show hours. Of course, all members of the Tucson local were there, and be it said to their credit, all the managers were also present. * EL PASO, TEX. WELL, here we are, 'way down here in the great state of Texas. For two days past most of the buildings have been adobe and the vegetation principally sage brush, cactus and more cactus, except where irrigation is avail- able. El Paso lies on the Rio Grande, near the northwestern corner of Texas. Across the border is Mexico, and to the northwest, New Mexico. It is a thoroughly modern, up-to- date city, with theatres of all classes, the Plaza being the best example. It was opened two weeks ago and is managed bv C. S. Frias. It is a beautiful house, seating 2,500. The sound in this theatre is more than ordi- narily excellent. The enunciation is clear and perfect, which is something that cannot be said of all theatres. The picture is well put on the screen by A. O. Yonge, chief projectionist, who is president of the local in El Paso. He is assisted by T. J. Swiski and Fred Erhard. I compliment these gentlemen on the excellence of their work. The condition at the Publix L. & A. is, in some respects, very poor. The auditorium has a great deal of reverberation. I was advised that an attempt was made to eliminate this, but it was not a success. Another fault is due to the fact that the current to' the projector light sources is supplied by a very old Hertner upright transverter. This machine is too small for the work it is called upon to do. While in El Paso I called at the office of the International Amusement Company, which owns theatres in Mexico and El Paso. I was made welcome by General Manager Rafael Calderon, whom I found to be not only a most pleasant gentleman but also a nrogressive executive. Right in the beginning he said, "I have your Bluebook. It has helped me a great deal. I read your department every week. It is very helpful." And that is a very real com- pliment, coming from the general manager of a large corporation. I also had the pleasure of meeting A. Salas Porras, assistant to Calderon. I enjoyed my visit with these gen- tlemen immensely. General Manager Calderon accompanied me on a visit to one of his theatres. In it I found another case of a motor generator that is too small, with a resultant dim picture. The name of the theatre is the Colon Domingo. Mr. Sanchez is chief projectionist, and Jose Porres his assistant. In the Colon theatre I saw something which General Manager Calderon said had "saved the day" for many theatres patronized by Spanish-speaking people. In the Colon they project the English titles of silent pictures in the usual way. In slide carrier position they have a metal arrangement fixed to a stereopti- con, by means of which a roll of gelatin may be moved down through the light beam. On this gelatin the English titles are written in Spanish. The typewriting is single-spaced, about the width of a slide and of whatever depth may be necessary. A projectionist stands by this stereopticon all the time, and when an English title is flashed on the screen, he projects the Spanish title, which appears immediately below the English version. The thing is very cleverly done. It adequately solves the matter of translating English mo- tion picture titles. The titles are, of course, typewritten on the gelatin in the proper position. The roll of gelatin is then placed in the metal carrier, at the top of which is a carrying spindle, with a similar one below having a knob by means of which the projectionist may rotate it, thus pulling the gelatin down as desired. November 8, 1930 EXHIBITORS HERALD-WORLD 51 W BOX OFFICE PROMOTION Six Nations Represented in Stage Weddings For Seattle Fox's Anniversary Six stage weddings, representing as many nations, were used by the Fox Fifth Avenue theatre in Seattle to com- memorate its fourth anniversary. A cele- bration of such ambitious proportions required a good deal of organizing and involved many tieups. The first difficulty that presented itself was the securing of couples of different nationali- ties. An advance publicity campaign in the local papers, and also the foreign language publications of the city resulted in many more couples desiring to get married in the unique fashion. There were many more than could be taken care of. The nationalities which won representation were the Scotch, German, American, Irish, Italian and American In- dian, in the order of their appearance. Newspapers Cooperate After the acquisition of the main partici- pants the newspapers of the city backed up the theatre with 100 per cent cooperation in the form of special publicity space, special stories in their news columns, pictorial sec- tions and included feature write-ups such as articles on the art of the American Indian. Jim Clemmer, manager of the theatre, crashed the pictorial section of all the papers when he "chaperoned" the six couples to the County-City Building and purchased the licenses and received the best wishes of an- other of Seattle's showmen. Mayor Frank Edwards. During the week that the weddings occured The Seattle Times devoted space in its pictorial rotogravure section no less than six times. Merchants Donate Gifts The cooperation of innumerable merchants was easily forthcoming. A chance of dis- playing merchandise before the eyes of the- atre patrons and sharing in the advertising and publicity accompanying the campaign was one not to let go begging. Gifts were se- cured (six of each article) from merchants such as the Goldsmith Jewelry who donated six diamond wedding rings : Weisfield & Goldberg, jewelers, and Ben Tripp, who con- tributed splendid gifts as well ; Standard Fur- niture Company; Pipe & Taft, sporting goods ; Joyce's restaurant, six wedding sup- pers ; Walter Studio, six sets of photos ; Harry Perkins Shoe Shop, six hosierv or- ders; O'Neil Florists, bridal bouquets; Fisher Flour Mills, and other firms. Theatre Buys Licenses The theatre's share in making the celebra- tion an unqualified success consisted of pur- chasing the licenses, paying all incidental ex- penses such as costumes, fees, and bestowing of substantial cash gifts in addition to a maior gifts such as a dining room set or a radio or a wrist watch to each couple on the final day of the weddings. The initial wedding was that of the Scotch couple who promised to love, honor and obey. The German and the English weddings fol- Part of the fourth anniversary advertis- ing of the Fox Fifth Avenue theatre in Seattle. Note the mention given mer- chants who had supplied gifts. lowed Friday and Saturday. There was none presented on Sunday. The Irish and Italian were staged Monday and Tuesday. The grand finale consisted of an American Indian pageant wedding. From all reports and com- ments, the latter was the most spectacular and interesting. The newspapers concentrated on giving the most publicity to the presentation of the Indian ceremony three days before the actual occurrence and the news items were devoted to an explanation of the color- ful Indian wedding rites as well as articles on the arts and sciences of Northwestern tribes. 38 Indians Come for Ritual A delegation of 38 Indians, attired in full regalia of their tribe were brought from the Tulalip Indian reservation, transportation paid by the theatre. Among the notables present were Chief Wa-Cah-Dub, more familiary known to the Northwest as William Shelton, chief of the Snohomish tribe ; Princess Se- Home, wife of Chief Wa-Cah-Dub and daughter of the chief who bequeathed Se- Home Hill to the City of Bellingham ; and Jimmy Williams, chief line defendant of old Chief Seattle. Their histories were all played up to advantage in the daily sheets. After the final curtain had descended on the Indian wedding, all six couples were taken to Joyce's Restaurant where they were given a sumptuous feast, partaking of many of their national dishes. Merchants Help Advertise Ballyhooing played its part as well as an extensive advertising campaign pursued by the Fifth Avenue theatre. The aforementioned restaurant set up a wedding awning over the street sidewalk which carried monster pla- cards announcing the time, place and nation- ality to be featured each day at the theatre. The theatre was lavishly decorated with artis- tic banners and foyer and stage decorations. Also appropriate music for each nationality was played by an orchestra. As a consequence of this elaborate outlay of exploitation talent and advertising efforts, the theatre again enjoyed an exceptionally brisk week, culminating in a sell-out on a Wednesday evening for the final wedding presentation. It was noted on the various evenings that many friends of each couple were present, many of whom had never be- fore been listed as patrons at the theatre. Ted Champion and Jack Sampson were in charge of the exploitation. Hunt "Handsomest Man " for Showing Of "King of Jazz" William Hendricks, manager of the Smoot theatre, Parkersburg, W. Va., set his city agog when he staged a contest in connection with "King of Jazz" to find the town's hand- somest man. The idea was purely a gag stunt, conducted with the cooperation of the local Lions club. It was based on a telegram purported to be from Jeannette Loff, asking the club to locate the city's handsomest man. It resulted in a lot of good mouth-to-mouth advertising. Another feature of the campaign was a contest for local bands. This was held at the front of the house and carried inside by means of the house microphone. Several bands en- tered the lists and Hendricks received a good deal of publicity, as well as a full page of cooperative ads. City Helps Rebuild House Razed by Fire in Mansfield The city council is aiding in the rebuilding of the Madison theatre, Mansfield, Ohio, which was razed by fire. The Scareb Amuse- ment Company has already signed for a lease on the house and construction is being financed from the rentals, which are paid in advance. The theatre will seat 1,500, with 900 seats on the main floor. John Eberson is the archi- tect. V 52 EXHIBITORS HERALD-WORLD November 8, 1930 Exploiting an M G M comedy in Toledo. The Loew's Valentine worked a good street stunt by distributing 3.000 fresh weiners, each tagged ivith copy reading "Don't miss 'College Hounds' world's funniest Barkie. They talk; they sing. It's a bow wotv. Loew's Valentine." The girls distributed the weiners, which came gratis through a tieup with a local packing firm. Louisville Observer Tells What Theatregoers Say and Think What does the theatregoer think and talk about? theatre that you don't read about in the papers describes some of these things in the following story: Operators of suburban theatres develop telephones, with numerous good ideas from time to time for enlarging volume of business, but there are also a number of places in which they are falling down. For instance a woman remarked recently that she had trouble in getting her small daughter to go to bed on Friday night, and the child was afraid that she would dream about a scary picture she had seen that evening at a neighborhood showhouse. Pick Bill Carefully, He Says In view of the fact that Friday and Satur- day nights are big nights for the children, especially in the suburban or neighborhood theatre, it would seem that the manage- ments should be very careful in picking bills for the week end of school holiday nights, with an especial appeal to children, or at least pick them carefully so that there would be nothing in them to scare chil- dren. The writer recently heard a 14-year-old boy complaining that he didn't like the shows at a certain suburban theatre, be- cause they were all "blamed love pictures." Of course such pictures would probably have been looked upon in a different light by the 14-year-old girl, but children don't need triangle pictures, etc. Good comedies appeal to both boy and girl. Action pic- tures go over big with them, even West- erns. Many suburban theatres fail also to have And what goes on at the 9 A Louisville observer "BUILDING THEATRE PATRONAGE" $ ^r (Only $5. 20 mailed to your door) CHALMERS PUBLISHING CO. 516 Fifth Avenue New York City Get this big money-making book for showmen written by John F. Barry and Epes W. Sargent. An essential in every theatre. the result that it is im- possible to find out what the bill is, and whether it has been seen before, without going to the theatre. The policy of dis- tributing handbills, carrying the shows for a week, or two weeks, throughout the en- tire neighborhood is of course good, but in this day of autos, the bills frequently are not distributed nearly as far as patrons cdme from; are often misplaced, and there is many a time that the phone in the box office can be used to advantage, and in mak- ing extra nickels for the management. He Asks Patrons' Opinions Some smart managers, one in particular, who made a big sucecss of a suburban house, before he went into the downtown bigtime, used t© station himself in the lobby in the winter, or at the door in the sum- mer, and talk to a lot of his patrons as they were leaving, ask them their ideas re- garding the bill that had been shown, and ask them for suggestions. He received many good ideas, not only from parents and young folks, but even from the children. He knew their likes and dislikes, and how certain bills appealed to them, and this in turn greatly aided him in booking his bills. There are always people of high intelli- gence in the neighborhood, and who are excellent critics. Some of these not only think of how the bill suits their own tastes, but give it consideration from every angle, and especially from the angle of the child. The manager remarked that he got some very good information from a newspaper woman, who would candidly tell him that a picture was too heavy, too fluffy, or what not. She was married and the mother of several children, and highly intelligent. Her advice meant a great deal to him. Putt-Putt for Show Juveniles A miniature golf course will be installed in the Kaypee theatre, Mt. Gilead, Ohio, for the use of children only. Griffith Granger, manager, plans to feature match games for juveniles and expects to draw added patron- age by this new divertisement. Flower Shop, Book Store and Jewelry Tieups Exploit Film The Publix publicity staff in Detroit utilized the feminine angle in Norma Talmadge's "DuBarry, Woman of Passion" to exploit the picture when it came to the United Artists theatre there. Tieups were obtained with flower shops, book stores and jewelry stores. A display of silverware, valued at $10,000, was displayed in the windows of Warren and Company, jewelers, together with fitting 8 by 10 black and white stills from the film. Each photo had been faced, calling attention to the fact that "DuBarry" was being shown at the United Artists. Two dozen roses, especially named "The DuBarry," were displayed in the lobby of the theatre, with a credit card for Breitmeyer. the florist, who changes the flowers daily to keep them fresh. Five thousand sample boxes of "DuBarry" face powder were given to women patrons as they left the theatre, together with a small folder on "DuBarry" preparations. The outside back cover called attention to the next attraction at the theatre. Half a dozen book store windows carried special book displays, with fitting card an- nouncements. Each tieup was affected with- out cost to the theatre. This included the printing of the announcement on the back of the small "DuBarry" folders. Joe Franklin Promotes Cooperative Ad Section Joe Franklin, manager of Keith's theatre, Ottawa, Ont, tied up with local merchants in promoting a cooperative ad page in news- papers for the picture "Good News." The "Good News" message appeared in each ad. A contest was included in the stunt, whereby readers were invited to find scattered italic letters throughout the page. Town Asks Talking Films; So Theatre Installs Sound The Oxford theatre, Oxford, Ohio, has in- stalled sound equipment after Edward E. Keene, manager, was for a long time besieged with requests for it. The town's population is made up almost entirelv of college student?. Keene's theatre is said to be the smallest in Ohio to have sound equipment. KM) November 8. 1930 EXHIBITORS HERALD-WORLD 53 Representative Ads from Here and There Another collection of representative advertisements selected for consideration by theatre men. The ads are numbered as follows: 1, Strand, Dayton; 2, Rialto, Cincinnati; 3, Mary Anderson, Louisville; 4, Castle, Chicago; 5, Orpheum, Portland, Ore.; 6, Fox, Seattle; 7, Strand, Albany; 8, Venetian, Racine, Wis.; 9, Broadivay, Portland, Ore,; 10, Locw's Warfield, San Francisco; 11, Orpheum, Spokane; 12, Mikadow, Manitowoc, Wis. I 54 EXHIBITORS HERALD-WORLD November 8, 1930 Don't jail to. dee ro JMenlukhebm -Her Man i AVyrnaJBoy Mo dim-; !;!*V\N I 1 i :»'. CUFF BROUGHTON PRODUCTION Poster Art Studies in poster art. Below is re- produced the 24-sheet posted by the Branford theatre, Newark, N. J., for the F N film. The bomb- shell idea in ink is effective. The same scheme was employed id a sidewalk poster at the Stanton theatre. Philadelphia, shown on the left. The sketch above of Myrna hoy, star of Sono Art's "Rogue of the Rio Grande," sells itself on its beauty. The poster is part of Sono Art's national exploi- tation on the picture. The other illustration shows the tieup poster issued by Pathe. using the name of Helen Twelvetrees. A Few Tunes for Your House Organ [Use the articles below in whatever form you desire for your house organ. They may be lifted as a whole or in part and reprinted to suit your individual theatre.] Stanley Elkin, general manager of the Indiana and Ritz theatres, Indiana, Pa., reprinted the following editorial from a local newspaper in a souvenir publication issued upon the opening of the new Ritz house: Your Education It has long been a mooted question as to whether reading or travel is the better edu- cator. We have always adhered to the opinion that travel is the superior method of learning descriptive facts of a country. By reading one learns only the things that attracted the attention of the writer, but by seeing places one sees all that is there. He sees all the writer saw, and also sees all the writer missed. It is exactly the same with moving pictures. When one sees pictures of scenes, moving pictures of scenes, one sees all that passed before the camera — nothing is missed. The value of the moving picture is, as yet, underestimated as an educator. When the whole people learn that they can see as much of a tropical jungle for the price of a ticket to a "movie" as they can see by spending hundreds of dollars in actual travel, the full worth of the movie will be understood. No picture has a "ham" actor. The camera may take pictures of a "ham," but they are good, true and faithful pictures of him. If the acting is of the "ham" variety, it is not the fault of the camera,, but is the fault of the actor before the camera. When the public fully realize these facts as to moving pictures, those pictures will be appraised at their true value. In the Indiana and Ritz theatres the people of this locality have "movie" theatres fully equal to the playhouses of the great cities, and the pictures put on are the finest in the land. When one learns from a movie, one may rest assured that it is not filling the mentality with "knowledge that ain't so." As the days pass and people learn that what they learn from a moving picture is the exact truth, and is a part of a liberal education the movies will be a lot more liberally patronized. In the matter of "movies" and "talkies" the largest cities on earth have nothing at all on Indiana. Thanksgiving When the Pilgrims first celebrated Thanks- giving day in New England, there were only three things to do. They could eat, rest and be thankful that the Indians had not gotten their scalps yet. Today we celebrate Thanksgiving in pretty much the same way. But there no murderous Indians to worry about, except on the screen. Today we still eat turkey on the last Thursday in November and everybody has something to be thankful for, just as the Pil- grims had. But people don't sleep on Thanks- giving day afternoon now. Instead they rest while they see a motion picture. We are prepared to show you an entertain- ing program on the screen of this theatre November 27. Special shows have been ar- ranged for the day and several short pictures on subjects in keeping with the occasion will be shown. We invite you. UM November 8, 1930 EXHIBITORS HERALD -WORLD 55 Window Tieups and News Stories Plug Fox's "Big Trail" Tieups with drug stores, manufacturers of beauty aids and newspapers were employed to exploit "The Big Trail" when it opened at McVicker's theatre, Chicago. Sixty-five windows were obtained through arrangement with the Max Factor beauty aid concern, while 14 Walgreen drug stores car- ried similar displays. One of the Chicago newspapers carried a serial story of the play which ran six days. Thirty-eight other stories were obtained in city and suburban papers. The personal appearance of several Fox executives at the opening was one of the im- portant events. Harley L. Clarke, president of Fox, and J. R. Grainger, director of sales, were among the officials present. John Wayne, a star of the picture, made a stage appearance and gave interviews to all critics. The first showing was advertised as a "pop- ular preview." There were both invitational and paid admissions. Popular demand led the management to open the theatre at 9 a. m. every day. Nine radio announcements of the film's opening were made over station WIBO. In the way of posters, there were hundreds of 1, 2 and 6-sheet posters distributed. A sound truck, with arc lamps, siren and the public address system, was another part of the promotion. S. B. Soible is manager of McVicker's. Edward R. Solomon, of the Publix publicity department, was in charge of the exploitation. Publix in Detroit Greets Mitzi Green at Station With Fleet of Baby Austins Mitzi Green, the juvenile screen star, re- ceived an "austin welcome" when she came to Detroit for a personal appearance at the Michigan theatre. Milton Herman, of the Publix exploitation department, had a whole army of Austin auto- mobiles awaiting her and her relatives when they arrived at the Michigan Central station. There was one car for each person in Mitzi's party. Mitzi's auto headed the proces- sion and a motorcycle escort led the way through the business district. Several of the miniature machines were at the disposal of the star throughout the week that she played at the Michigan. Two Ottawa Exhibitors Aid Rotary and Kiwanis in Drive for Charity Funds Two Ottawa, Ont., exhibitors were promi- nent in community endeavors during the lat- ter part of October through tieups with local civic clubs. Joe Franklin, manager of B. F. Keith's the- atre, who is also a director of the local Rotary club, helped sponsor the Rotary show at the Little theatre. Ray Tubman, manager of the Imperial and Regent houses, acted as master of ceremonies for a Hallowe'en party given by the Riwanis club in the Ottawa Auditorium. Approximately 3,000 attended. Both functions were for charity purposes. Pathe Makes Radio Tieup Pathe has arranged a nationwide radio hookup to exploit "Her Man." Another tieup has been made with a national concern manu- facturing beauty aids. The latter is to help distribute 25,000 posters bearing stills of Helen Twelvetrees, star of the film, on which the name of the picture will be prominently mentioned. View of the crowd on opening night of Fox's "The Big Trail" in McVicker's theatre, Chicago. The first night showing was a popular preview and drew a capacity house. Contest for "Fresh Air Taxis" Brings Old Autos to Granada Streets about the Granada theatre in South Bend, Ind., were transformed from peaceful driveways to roaring thoroughfares when prizes were offered for the best "fresh air taxicabs" in connection with the showing of "Check and Double Check." Fords, Chevrolets, Buicks, cars of every description, but all of them old, headed for the Granada. Only cars that could rattle were permitted in the contest. Notre Dame university is located in South Bend and. naturally, contributed its share of "collegi- ate" autos. The stunt was an exceptionally appropri- ate one, for Amos 'n' Andy drive one of the "fresh air" taxis in the film. There is no need describing the interest it aroused. $50 in Prizes Offered Prizes amounting to $50 in cash were given the winners. An award of $25 was presented for the best duplicate of the Amos 'n' Andy "fresh air" taxi. Another $15 was given for the most collegiate-ap- pearing machine representing an original and new design of fresh air taxi. Two more prizes of $5 each were given for the entries offering the next best in an unusual type of fresh air taxi. The Granada is also conducting another interesting contest in conjunction with the R K O Palace and a local clothing store. The idea is to pick the South Bend citizen who is to make a trip to Los Angeles with the Notre Dame football team for the game with Southern California. A Vote for Every Penny For every penny that a customer spends at either the clothing store or one of the two theatres, he is given one vote. The winner gets a free trip to Los Angeles to see the Notre Dame-Southern California game. The next three will get free trips to the Army-Notre Dame contest in Chi- cago. Merchandise from the clothing store and passes from the theatres are among the other prizes. The stunt has attracted almost unlimited interest in South Bend. Although the con- test has barely started, one of the candi- dates already has 19,000 votes. Seitz Takes Over Warners9 Ohio; Builds New Marquee Seitz Enterprises, Inc., has taken over Warners' Ohio theatre in Sandusky and placed Leslie B. Shuler in charge as manager. Shuler will also act as advertising manager for the other Seitz theatres in Sandusky, namely, the Plaza and State. The Ohio is to be equipped with a new marquee and will have a new picture policy, the program to change on Sundays, Tuesdays and Fridays. jfcj C^V^ffik^, gjjg Telephone Wabash 8439 THEATRE DEVELOPMENT CORPORATION 910 South Michigan Avenue Chicago, Illinois Financing Organizing Supervising Leasing Buying Selling Building Architectural Service 56 EXHIBITORS HERALD-WORLD November 8, 1930 Scenes at the opening of Metro-Goldivyn-Mayer's "War Nurse" in Neiv York. One of the chief features of the exploitation was lighting. The name of the picture appeared in blazing letters above the entrance, above the marquee and on the marquee itself. The MGM special opened in the Astor theatre at a $2 top. Theme Song Broadcast Is Good Puller for Indianapolis Palace Broadcasting theme songs of pictures has become one of the popular methods in expolitation. Such programs, naturally, hold the greatest appeal for music lovers, but a new popular song will also carry attraction for almost every one else who has a radio J. F. Flex, manager of the Palace house, Indianapolis, promoted two 10-minute evening broadcasts over Station WSBM on Wednes- day and Friday night prior to the opening of "Doughboys." The air programs included playing of the theme song "Sing," as well as several other numbers, most of which were wartime melodies. Remarks on the picture were interspersed by the announcer, who men- tioned interesting facts about Buster Keaton, star of the film. To give the radio station its due share of publicity, Flex ran a trailer for a week prior to the broadcast with the announcement : "Time in on the Indiana Power & Light Com- pany's Station WSBM, Wednesday and Fri- day evening at 6:30 for special broadcast of the screen highlights from Buster Keaton's battle of laughs, 'Doughboys'." A hookup was also made with a newspaper for a limerick contest which ran four days. The rhymes all pertained to the picture. The prizes included 50 pairs of theatre tickets. Another feature of the campaign was a tieup with an automobile dealer who carried window displays showing a still of Buster Keaton standing beside an Austin car. The still was enlarged and mounted on cards that carried theatre copy. In addition, one of the bantam cars was employed in the street bally- hoo. For three clays it traveled through the city, its sides covered with copy on the film. POSTER PRINTING Cards— 1-2-3-4-8-24 Sheets Type or Special Designed Engraved Posters CHICAGO SHOW PRINTING CO. 1335-45 West Lake Street Chicago, Illinois MONROE 2257 Opening of House Is Marked by Civic Fest in Stockton When the new Fox California theatre, Stockton, Cal., was opened, the whole town and surrounding country turned out to make the affair a gala one and to honor manager N. O. Turner, who was previously in charge of the Fox State there. Manager Turner realized that there would be no difficulty in filling the new house the first night, and for many nights following, and accordingly de- voted special attention to the entertainment of the huge throngs which could not get into the playhouse. An open air show at the civic center ran from seven o'clock until midnight, with bands, drill corps, street dancing and entertainment from the theatre presented through the me- dium of loud speakers. El Brendel and Mar- jorie White were on hand from Hollywood and divided their time between the theatre and the open air show. The two local daily newspapers outdid each other along the line of publicity and each brought out special theatre sections of sixteen pages filled with writeups of the new house, Fox West Coast Theatres and the advertising of well-wishing business houses. George Roesch, of the San Francisco office of Fox West Coast Theatres, was in charge of the special publicity, leaving Manager Turner to work out plans for the civic celebration with the mayor of the city. Celebrate Second Anniversary of Fox With Special Show A mammoth birthday cake was prepared for the festivities at the second anniversary cele- bration of the Fox Oakland theatre, Oakland, Cal. Frank Newman, manager, billed a num- ber of added attractions for the week in addition to the usual program. The birthday cake was on display in the lobby. Newspapers were free with publicity during the week, commenting on the importance of the house to business in Oakland. Manager New-man announced statistics at the anniversary fest which he had compiled on the theatre. His figures show that more than 4,000,000 persons haye attended perform- ances at the Fox Oakland during the past two years, with 250,000 children included in the list. An estimate of out-of-town patrons is placed at 100,000. The midnight shows, of- fered every Saturday, are credited with hav- ing done much to help the house's business. A guest book kept at the theatre contains names of visitors from Australia, England, Canada, Italy, Hawaii, France, Germany and Spain. Patrons Figure Football Scores and 3 Theatres Give Tickets to Winners Three theatres in Elwood, Ind., have con- cocted their own scheme of maintaining in- terest in both their shows and local football games. Through a tieup with a newspaper, the Mack, Alhambra and Princess houses give tickets to persons figuring out the correct score on games. A large number take part and the paper publishes the names of the w-inners. The same stunt may be used for the basketball games. Paramount Leases House Silver and Turberg, who have, for a num- ber of years, operated the Palace theatre in Hamilton, Ohio, have leased the house to Paramount, which organization is at present building a larsre theatre in that city and an- other at Middletown, 12 miles distant. Both are to be ready for opening next April, it is reported. November 8, 1930 EXHIBITORS HERALD -WORLD 57 w THE SHORT FEATURE Robert L. Ripley, cartoonist, has a breathing spell after completing produc- tion in record time on the seventh of his "Believe It or Not" shorts for Vitaphone Varieties. Murray Roth, production chief of the Vitaphone studios, is on the left and Roy Mack, who directs the Ripley pictures, is at the right. Mort Blumenstock Is Starting First of Simple Simon Group Mack Stark, general manager of Simple Simon Comedies, Inc., has announced that Mort Blumenstock has been signed to direct Louis Simon in the first series of two-reel comedies to be produced. "Hot Shivers," an original story by William Grew and Rube Welch, will be the first to get underway. Blumenstock is now casting and rehearsals will start immediately. The new director will be assisted by his brother, Sid. H. F. Du Pont Puts RCA Set in Delaivare Home H. F. DuPont, an executive of the E. I. Du Pont de Nemours Company, has had RCA Photophone sound installed in the private theatre in his home at Winterthur, Del. The Du Pont company recently placed RCA Photophone equipment in the Y. M. C. A. at Kearney's Point, N. T. "Indians Are Coming" So Popular U Is Producing Three More Serials (Special to the Herald-World) NEW YORK, Nov. 6. — Universale new Western serial, "The Indians Are Com- ing," in which Tim McCoy is starred, seems to be exerting a marked influence in bringing children back to the motion picture theatre, according to figures given out by the company. In two theatres alone, the Pasadena, in Pasadena, Cal., and the Orpheum in Omaha, Neb., 8,000 youngsters crowded about the doors waiting for the opening. In New Rochelle a parade of hundreds of children was staged by the Proctor theatre in conjunction with the showing of the serial. Newspapers in many cities have cooperated in the effort with several sponsoring special matinees. It is reported that thousands of children weekly are seeing the serial at the Brooklyn Paramount, which has never before booked this type of picture. Universal is producing three other serials, following the success of "The Indians Are Coming." They are : "The Spell of the Cir- cus," with Francis X. Bushman, Jr. ; "Finger Prints," starring Edna Murphy and Kenneth Harlan, and "Heroes of the Flames." Now Its 70 Papers For U's News reel; Two More in Tieup Universal Newspaper Newsreel has signed for the talking reporter alliance two more papers, making the total 70 dailies. The Columbus Dispatch of Columbus, and the Idaho Statesman of Boise, are the latest additions. This is said to be one of the greatest plugs in motion picture history, with an estimated circulation of 10,000,000 copies and a reader interest calculated at 30,000,000. Embassy Newsreel House Celebrates First Anniversary (Special to the Herald-World) NEW YORK, Nov. 6.— On Saturday, No- vember 1, the Embassy Newsreel Theatre, Broadway's innovation one year ago, cele- brated its first birthday. An average of 30 subjects a week have been shown for the past 52, with 14 screenings daily. Computation in- dicates that 1,560 subjects have been flashed on the screen during the vear before approxi- mately 2,000,000 people. The Fox Hearst Corporation, producers of Fox Movietone News and Hearst Metrotone News, have more than 60 sound trucks scat- tered throughout the world for the purpose of gathering important events of current interest at strategic points. These are cut and edited and shown at the Embassy in a program which lasts between 45 and 50 minutes, with the thea- tre open from 10 in the morning to midnight. The weekly average attendance has been es- timated at 35,000. It is understood to be the only theatre of its kind in the country, and officials have claimed it to be practically unaffected by the ordinary ills to which most picture theatres are subject at the box office at certain pe- riods. _ The steadiness of the attendance has made it possible, according to executives, for the theatre to close its books for the first year with a substantial profit, desoite the cost involved in production. Newspictures UNIVERSAL NEWSPAPER NEWSREEL NO 88— Sixteenth Soviet Congress plans five-year industrial drive— Evicted sculptor granted stay to finish mas- terpiece on bank of Hudson river — Mussolini re- views his police— Widow gives $1,000,000 estate to anti-cancer drive— Moorish tribesmen welcome president Doumergue of France to Morocco — Sophs sink frosh in annual disc rush at Brooklyn Poly lech— Air-rail car speeds at 100 miles an hour in Hanover, Germany. PATHE SOUND NEWS NO. 91— Lindbergh flies new air route — Tommies fight motorized war — Woods gets job to get jobless jobs— Dog heroes have their medal day in New York— Scouts mass at Roosevelt shrine m Long Island— Train hits auto in safety first tests in California — Young America sprouts wings at Roosevelt Field, Long Island New York society matron picks prize baby— Freed Rhineland nails Hmdenburg. HEARST METROTONE NEWS NO. 210— Metro- tone flies with Lindbergh on new air route across U. S. — Havana's best tasters sample new cargo of wine in Cuba — Deaf mute cadets show skill in soldiery at New York institution — Archduke Leo- pold, former prince of Austria, recounts his fall from high estate — Jim Londos retains wrestling crown in N. Y.— Morocco astir as President Dou- mergue pays visit. HEARST METROTONE NEWS NO. 211— King Boris of Bulgaria marries Italian princess at his tone Assissi— New York's elite flocks to West Hills L. I., to see steeplechase rideps — Prince of Wale opens million dollar bridge at Yarmouth, England — Metrotone reports another talk between Mr. Courage and Mr. Fear— U. S. S. Texas "shakes hands ' with U. S. S. New York under Brooklyn bridge. K1NOGRAMS NO. 5653— Soviet leaders meet to talk '■collective farming" for Russia — Mrs. W. T. Con- ners of New York gives million to help fight on cancer — President Doumergue of France in Morocco —Rockefeller gives Hudson river bank strip to New York for park; sculptor must move — Its father was a locomotive, its mother a dirigible; machine goes 112 miles an hour — Freshman and sophomore boys in annual battle at Brooklyn Poly Tech — Thanks- giving turkeys eat and eat, only for doom — II Duce decorates his police heroes. UNIVERSAL NEWSPAPER NEWSREEL NO. 87.— Navy planes hurled from catapults in Philadelphia trials — Prince Leopold, once mentioned for king of Poland, dies — Milwaukee optimist spends $1,000,000 on hope dry law will be repealed — Lake Nemi in Italy drained to exhume ships 1900 years old — Old- timers of '79 revive shootin' days at Tombstone. Ariz. — Albie Booth carried from field in 7 to 7 football tie between Yale and Army. 58 EXHIBITORS HERALD -WORLD November 8, 1930 w MUSIC AND TALENT Crowds Flock to Hear Ted Lewis Sings His Old Favorites and Twirls His Hat Chicago Oriental Does Rushing Business — Presentation Simple but Effective Ted Lewis in person drew them in at the Chicago Oriental during the past week. Each audience resolved it- self into a responsive group that seemed to beam when "Is Everybody Happy?" floated out over the foot- lights. They got the same kick out of watching that somewhat battered top hat twirl in a hazardous fashion, and land with accuracy upon Ted's noble pate that they get every time he ap- pears. And although there was noth- ing spectacular or pretentious about the stage show, everybody seemed to enjoy it, especially the songs which one invariably links with Ted. While Ted was in evidence throughout the whole performance, and gave about everything he had to putting it over, there was still room for a little applause for the other members of the "cast." Charles Whittaker, who might be called a bit of chocolate lightning, gave an ex- cellent account of himself, as did Eleanor Brooks, who put on several very individual dances. The Seven Revelers did their usual nice work in singing, "The World Is Waiting for the Sunrise," and then swinging into "Here Comes the Sun." Ted sang a chorus and the Revelers hummed a rather catchy "background" for his singing. ' Alyce Mc- Laughlin did a rather pretty ballet dance which appealed to the audience. The numbers which seemed to draw out the most acclaim from those assembled, numbers which Ted put over as Doctor Lewis, dispenser of sunshine, were "Tiger Rag," (Ted and his clarinet) and "My Baby Just Cares for Me," "On the Sunny Side of the Street," "Sweet- heart of Sigma Chi" and lastly "Happy Days." The small town band on the Fourth of July went over in good style, an essentially Lewis- onian style, it might be said. Receipts Go to Charity (Special to the Herald-World) CINCINNATI, OHIO, Nov. 6.— As a gesture of cooperation, managing director John L. Horgan, of Hotel Sinton, is donating the proceeds of one of the Spitalny orchestra concerts to the "When Winter Comes" committee, for the use of the unemployed in the city. Chick Castle, known by everybody in the musical publishing business, and possessor of a personality that is responsible for this "well known and well thought of" idea, is now Western Manager for Phil Kornheiser, Inc., having been chosen for that position by Phil, who recently opened his new offices in New York City. Chick spent some years with Harms, and also the Robbins Music company, and — well, this isn't a biography, but a cap- tion, so we'll wish Chick the best of luck and the sincerest of congratulations. Conversation overheard in Australian jungle 1st Native— "When dis here EDDIE FITCH goin'back to 'Merica?" 2nd Native — "Hard tell — him likum climate, boss likum him — hard tell." Ho hum, which is just another way of saying I'm still at the Regent The- atre, Sydney. EDDIE FITCH Feature Organist STAGE SHOWS l Milwaukee Wisconsin Week Ending November 6 Fanchon & Marco's "Green Devil" Idea opens -with Rita Lane singing "I Am Fate" before the curtain, which is then parted and the Joyboys under the direc- tion of Jimmy Innes are disclosed before a large jinx cutout. The band is in green and the Hollywood Studio Girls are in green costumes with red wigs, do their stuff. Harvey Karels, impressionistic dancer, prances about in a pleasing manner, after which the orches- tra obliges with "Little White Lies." Bobby Gilbert, a clever fiddler, injects a bit of comedy into the Idea by making his violin talk and recite. He offers "Jack and Jill" in the recitation vein and "Turkey in the Straw" as played in vari- ous countries, in a musical vein. He is clever and merits heavy applause. In its next number the chorus is attired in golden costumes and the members wear masks, which they discard before the close of the episode. Peg Leg Bates garners bushels of applause with his fine tap dancing. The colored dancer has a pleas- ing personality and his fine work meets with ready approval. The finale finds the chorus again in green, supple- mented by Miles & Cover, adagiosts, who perform in ne manner. Before the curtain closes, sparks and flashes of light proceed from the cutout jinx, creating a colorful atmosphere. Omaha Orpheum Week Ending November 6 Stein songs opened this week's stage acts at the Omaha Orpheum, with Eddie Perrigo and his RKO- lians playing selections from the "Student Prince" and other numbers. As a novelty, an instrument consisting of a rack upon which hang five or six bottles with varying depths of water to produce de- sired tones is used and lends color to the "stein" part of the stein songs. As a concluding feature of the act, the orchestra rises, each member holding a dark glistening stein, and sings in chorus, "It's Always Fair Weather When Good Fellows Get Together." La Belle Pola, a Simian dancer and a jungle band — comprise the next act, in setting with drops show- ing several grass huts and tropical vegetation. Two monkeys play an organ, rather, one plays while the other pumps to supply the air. They also play "traps" of regulation orchestra. The monkeys wear bright red pants and blue jackets. They play "Last Rose of Summer" and "Old Black Joe." The act opens with two girls carrying a pole upon which a large monkey is hanging by its legs. The trainer wearing white clothes and a tropical hat, adds at- mosphere to act. The dance is a toe dance. The costume consists of a dark blue velvet cloth, a shield and a spear. The trainer announces the audience will see where the Charleston originated. A lady first dances it and then dances it with a monkey, whose every step coincides with that of the lady. A new drop, outside a grass hut, is a pleasing change of scene. The act closes with dancing of the "Var- sity Rag." Constance Evans and Monty Wolf are next in a bit of musical comedy, he wearing full dress and she an orchid colonial gown. Her cartwheels produce a beautiful picture, the many dress ruffles in fitting light effects. An aesthetic dance number, in which {Continued on next page, column 1) UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'way N. Y. City November 8, 1930 EXHIBITORS HERALD-WORLD 59 STAGE SHOWS (.Continued from preceding page, column 3) HARMS Miss Evans wears a costume of green, white and silver, follows. A white gown with silver edged bodice and flare skirt, trimmed at the hem in white feather plumage, is worn gorgeously by Miss Evans in front of a drop in which broad alternating stripes of black and silver are the color motif. Jean Maddox and Florence Clark present what pur- ports to be an impromptu dialog on the "Life of Any Party." Wisecracking carries them along for a bit when one of them falls to the floor and over the foot- lights into the pit, where she creates what would seem to be a scene with the orchestra leader. A dance at the close of the act has one of the girls dancing literally while seated upon the floor, carrying herself across stage. Signor Friscoe, his marimba band from the tropics and a boy protege singer are favorites among the acts. The band includes five xylophones and a bass viol in the background and Signor Friscoe himself has a xylophone and what he calls his vibraphone center front. Spanish effects are noticed in the white, low collared shirts of the band members and the lamp posts backstage. A special arrangement of "Anchors Aweigh," "El Choco," representing Central America, with beautiful pizzicato in bass viol accompaniment. The audience is asked for suggestions for selections and "Bye Bye Blues," "Kansas City Kitty" and "Woman in the Shoe" are among the requests along with "Humoresque" and "Indian Love Call." Signor Friscoe plays several and closes with "Humoresque," first in classic style with his own orchestra in obli- gate and finally with jazz effect and assisted further with the pit orchestra. Pittsburgh Enright Week Ending November 6 Dick Powell, m. c, calls his stage show "Cheer Up," and it is well up to his high standard. The Enright Rockets, now twelve in number, are better than ever, and in a flashy opening dance each girl whirls around with a dummy dressed as a man. An- other pretty ensemble finds the girls in ballet cos- tume to the tune of "Body and Soul." The colored spots are used very effectively here. Dick puts the band through "My Baby Just Cares For Me," in great fashion. This is one of the best numbers they ever have done and the applause is tremendous. The star of the offering is none other than Olive Borden making a personal appearance. Olive does a little dance, talks a little and cuts up with Powell. She is proving quite charming and making many friends here. Zastro and White, two men and two girls, do a flashy dance act and are real class. They are clever and fast and should tone up any program. The King Sisters (Mary and Helen) — as Powell puts it, "you can easily tell which is Helen because she stands next to Mary") — are two crooning girls whose duets are quite pleasing. The girls are get- ting a good hand. Dick croons "Don't Tell Her What Happened to Me," following which he plays the number on the saxophone. Then Dick scores a big hit when he shows the packed audiences something they have been waiting for when he goes into a tap dance, which he puts over in A No. 1 fashion. San Francisco Fox Week Ending November 6 The stage show at the Fox this week is all wet, literally speaking, featuring Lottie Mayer, America's aquatic champion, in Fanchon and Marco's "Foun- tain of Youth Idea." Lottie is assisted by a bevy of beautiful mermaids who seem to have a lot of fun splashing around in the big tank on the stage and the result is a sparkling act suggesting when An- nette Kellerman made the rounds in vaudeville. Walt Roesner and the Fox Concert Orchestra present a "Schubert Reverie," a symphonic poem featuring "Serenade" and airs from the Unfinished Symphony. Two organists assist in bringing out harmonious effects. The 6tage show opens with the appearance of Frank Stever before a background of Paris in which can be seen the Arch of Triumph, Eiffel Tower, Black Cat and other landmarks. He is in the garb of a director of tours and sings of what is to be seen in Paris, with bag-laden American tourists helping out the chorus, at the same time offering some nifty dance steps. Barton and Young offer a number described as "all in fun" but much of the offering centers on calling a member of the orchestra a skunk, with variations. A revision of this act would improve it. Masked girls in spangled and rather daring cos- tumes dance to the "Overture to Orpheus" and re- ceives a splendid hand, the offering being out of the ordinary. Ed. Chancy, in full evening dress and high hat, offers what promises to be just another tap dance but develops into an exhibition of eccentric steps. Bob and Jack Crosby do a turn with banjos and end with the Inevitable tap dance. Frank Stever, in old time costume, sings about Madame Pompadour before a bubbling fountain in an exquisite garden setting and one by one girls in flowing robes walk into the pool and come out attired in swimming suits. They offer an exhibition of fancy diving, making frequent changes of wa- ter costumes, and finally parade in the costumes worn on their first entrance into the pool. The act closes with a dive into the tank from a trapeze high above the stage. Philadelphia Earle Week Ending November 7 The stage bill at the Earle this week, a musical revue "Oh, Uncle," is a distinct departure from the usual but is hardly as diverting as some previous shows. The overture "Favorite Melodies of Favorite Com- posers" is very creditably given by the Earle Concert Orchestra led by David H. Ross. Jay Mills, genial master of ceremonies, contributes two violin solos and some clever dialog which en- livens the show considerably. Lockhart and Dooley and Johnson and Duker fur- nish the comedy in the revue and some of their sing- ing is good though the action of the skit as a whole drags. The Dave Gould Girls can always be depended upon to hold up their end of a show and this is no exception. They put on a lively drill clad in abbre- viated policemen's uniforms and later contribute a society dance, half dressed as girls and half as men. Two jugglers, presumably Arthur and Morton Havel, do some expert juggling with what appear to be bottles of milk and these two are ako extremely clever in juggling hats of all sizes and descriptions. The high light of the evening is the gorgeous stage setting used for the wedding scene in the final act of the comedy with beautiful stained glass windows and all the paraphernalia of an elaborate church wedding. Omaha World Week Ending November 6 Easton and Howell, darktown funmakers, open a five act vaudeville program this week. One wears street clothes and the other white jacket with large leg-o-mutton sleeves, slouch hat and huge, clumsy shoes. They play a small, portable organ, violin and uke, and clown considerably. The play and sing "Lovin' in the Rough" and "Go Home and Tell Your Mother." A bit of minstrelsy closes the act. Limberlegs Edwards is wabbly kneed act imitating largely a drunken man. There is a trap door at the side of the stage. Edwards walks behind it as though it led to stairs going down. He affects silent speech and dances. He is much applauded but utters not one syllable. Mowatt and Hardy, two sky piece (straw hats) (Continued on next page, column 2) A Record-Breaking Radio Stage Attraction OTTO GRAY and his OKLAHOMA COWBOYS Now Broadcasting from General Electric Station WGY, Schenectady, N. Y. Permanent Address, Stillwater, Okla., or care Exhibitors Herald- World, Chicago WILL K O C K W E i PRO F E. S * I STRAND Tne«i inc. lauiuui BROADWAV O- 47W STREET HEW YORK CITY h\ A N A G -; BUILD INC ATTENTION . . Now Ready The song that will simply have them applauding for more — the sensational novelty song of the hour — SING SOMETHING SIMPLE large set consisting of verse, chorus, patter and novelty chorus. Sho' Sho' Song The Outstanding Hit — await- ed by the nation — from Radio Picture CHECK & DOUBLE CHECK featuring Amos 'n' Andy THREE LITTLE WORDS an outstanding, emphatic hit. Regular sets now ready Write — wire and call for your copy and slides. 60 EXHIBITORS HERALD-WORLD November 8, 1930 HELLO EVERYBODY— One of the features of the fourth anniversary show at the New York Paramount this week, is the reunion at the twin organs of Mr. and Mrs. Jesse Crawford. Mrs. Crawford recently returned from an extended vacation in Chicago, while Mr. Crawford maintained the precedent that a Crawford has been playing at the New York Para- mount since the theatre opened. . . . Paul Ash, "Daddy" of the Stage-shows and the first master of ceremonies to conduct stage-shows, famed entertainer, composer and conductor, appeared as guest artist on the Major Bowes' Capitol Radio "Family" broadcast last Sunday night. Mr. Ash, at the piano, accom- panied Milton Watson, well-known tenor and protege of Mr. Ash. in the latter' s latest compositions. Immediately after the broadcast Mr. Ash left for Cleveland, where he is to take up the duties of Master of Ceremonies at the Loew's State Theatre. . . . Louis McDerraott, one of Publix "ace" pro- ducers of stage-shows and also the writer of "If I Had a Girl Like You," has just written (and had accepted by Leo Feist, Inc.) a new fox-trot called, "You're One in a Million to Me," which has all the ear-marks of a big success. . . . Herman Schenck, former western manager for Shapiro, Bernstein has just been appointed manager of the Organ and Slide Department for Red Star Music company, in fact this is one of the first appointments Mr. Jay Witmark has made since he was put in charge of this com- pany. . . . Herman is an energetic and likable fel- low, and will undoubtedly make himself an asset to his firm. . . . Manny Blau is now doing most of the plugging of the metropolitan district of Irving Berlin's and Benny Bloom is still concentrating on the out-of-town organists. Manny has made a lot of new friends around town and is getting his share of the plugs for the firm. . . . Just received a letter from my pal. Eddie Fitch, chief organist for the Hoyt Circuit (now the Fox Circuit) in Australia. Eddie balled me out for not keeping his name alive over here. I'll tell you why I haven't mentioned it more often. You see, when Fitch writes me, he always burns me up by enclosing advertisements of Beer, etc., and I figured he doesn't need his name mentioned in this country because he sounds so satisfied "over there." That doesn't make any sense, but what's the difference, I just wanted to let all of his old friends on this 6ide of the world know that Eddie is all right and that he wishes to be remembered to them all. . . . Oh yes, I just received another letter from another organist, this one being Adolph Goebel, who is at the Paramount theatre in Atlanta, Ga. . . . (This Goebel is no relation to the famous sausage king but he could be classed as a distant relation because he is great at telling a lot of boloney). . . . Have you ever heard of Dick Betts, well he is the featured organist at the Roger Sherman, New Haven and Dick is unable to read a note of music, but how that boy can play. After hearing a number played through once, he can sit right down and play it as if he had studied it for years. . . . Say, who is that handsome red haired fellow, who is beauing Clare Bronson around at theatre openings lately? Clare is Sam Serwer's secretary. . . . Ernie Valle is the young fellow who is being featured at the Picardy Club and over WOR these days. Ernie is no relation to Rudy Vallee but nevertheless i3 getting to be just as great a "pash" to the girls. . . . George Marlow, profes- sional manager of DeSylva's is plenty enthusiastic about the firm's latest 6ong, "To Whom It May Con- cern" and he expects it to follow the rapid strides of "Don't Tell Her" and the rest of the firm's catalog. . . . This new song was written by Sidney D. Mitchell, Archie Gottler and George W. Meyer. . . . Out at Mrs. Donahue's Log Cabin (Halloween party last week, the orchestra of the Flushing R K O Keith theatre made merry for the folks. You should have seen Mr. Lenahan and Mrs. Donahue do the Irish Reel, Bernie Cowham play the Bass Viol, Lou Handman (president of Universal Music) play and sing with the former vaud team of Holmes and Levere (Miss Levere is now Mrs. Lou Handman). . . . Harold Spini, also of Universal, play piano solos. I know that everyone had a good time . . . and I might suggest that when any of the gang around town here, want a pleasant evening, good food, and dancing, go out to the Log Cabin, Northern Blvd., Flushing, L. I. . . . Harry Rose is now at the Stanley Jersey City as M. C. . . . Teddy Joyce, also M. C. is at the Mastbaum, Philadelphia. The Three Brox Sisters and Tom Patricola are making personal appearances at the Earle, Washington. . . . Ron and Don, and their baby console are still the feature at the Fox, Washington. STAGE SHOWS (Continued from preceding page, column 2) salesmen, appear in a juggling act — feature juggling in "slow motion without sound effects." They also use three Indian clubs in juggling, .the band in the pit picking up the rhythm and increasing the tempo into speed. The Marie Peterson girls, eight in novel dance creations, appear first in modernistic costume in sil- ver and red and later in a number wearing scarlet trousers, white blouses and red headdresses. Billy Meyers and his World band play interludes until the picture is projected on screen. Before the Mike Detroit Hollywood Half Week Ending November 8 "Hit and Miss" as the name-plate of the last-half bill at the Hollywood certainly hits the nail on the head. There is a miniature musical comedy, a dog act, and a comedy offering, with Eddie Loughton doing the honors as introducer of the talent. The Gray Family, an uncounted number of per- sonable and pleasing players, offer the musical com- edy angle. They sing, play, dance, chatter and gen- erally give the customers the correct change. Maxine and Bobby, a man and a dog, cause the patrons to sit up and take notice. There are dog acts and dog acts, and this is one of the former. Maxine is a well-trained animal, and makes the most of every opportunity. Kirby and Duval, a boy and a girl, have a line of chatter, several songs, and two pair of hot feet. The Merrymakers provide the musical background. Bob Clarke is at the organ. Detroit Hollywood Half Week Ending November 5 "Hollywood Revels" is the title of the stage piece for the first half of this week, which features Sun- shine Sammy, one of Hal Roach's "Our Gang" kids, and his two brothers. To say the least. Sammy is a neat hoofer, and with his younger relatives, he suc- ceeds in stopping the show. "Hot Feet" is the name of the offering, and from the antics of one of the boys, "that is it." Eddie Loughton, popular master of ceremonies, puts his 10 musicians through their paces, the big number being "Friend of a Friend of Mine." Lough- ton himself sings a number in his usual pleasing voice. The Six Franklins, a family of two women and four men, perform on a pair of ladders, but the high point of the act goes to the dogs. A white Spitz and a Mexican hairless win the audience the first second they appear, and the "ohs" and "ahs," followed by hearty applause, are really meant. Carr Lynn, an imitator and comedian, gets better as he goes along, but the first part of his stuff is too slow. Bob Clarke at the organ features a really novel novelty. New Orleans Saenger Week Ending October 31 With the house packed to overflowing and hundreds clinging to the life boats (in nautical terms) but in plain everyday English waiting for an opportunity to crash the doors. Helen Kane opened a week's engage- ment with a midnight performance in opposition to Amos 'n' Andy at a neighboring theatre, and made good. Helen is a wee bit of humanity with a baby voice and a red dress, and was taken to the arms of Father New Orleans like a long lost daughter. Of course Helen was not the only one on the bill — there were others including Benny Ross, the per- sonality leader, the Dixie Rockets in brand new clothes, George Riley and Maxine Eston. Now a word about the latter lady. Maxine Eston is billed direct from the Scandals — the theatrical pres- entation, of course. Miss Eston turned summersets, fall-sets and several belonging to the early spring and late autumn. The lady is an accomplished dancer and pleased mightily, assisted by the young ladies who compose the chorus, who beat time with their tiny dogs. George Riley, is a nut, not in the 6ense that you and I might take it in everyday life, but on the stage. Personally it is believed that George is as sensible as any human being when in the bosom of his family, or a neighbor, but on the stage he is the village cut up. Some of his jokes are a trifle off. notably the one as his father was a traveling man, he, George, had plenty of relatives in the territory dad traveled. It seemed to please the crowd however, and we will let it go at that. Charlie Niggermeyer hit a happy idea when he dubbed the Publix production "Waikiki Nights." The (Continued on next page, column 1) Phil Spitalny By BOBBY MELLIN Phil Spitalny, spirited and enthusiastic conductor of the seventeen-piece Edgewater Beach Hotel orches- tra, broadcasting over KYW and the National Broad- casting Chain, is going to give Chicago shut-ins the benefit of his artistry. Announcing that he be- lieved in putting a touch of color in otherwise drab lives. Mr. Spitalny told of his first engage- ment, which was on Wednesday afternoon, October 22nd, at the Chicago Municipal Tu- berculosis Sanitarium, which has 1.200 patients. Spitalny'6 orchestra which is booked by the NBC Artists Service, will continue the charity con- certs at intervals of two weeks all through the winter. Veterans hospitals, homes for the aged, orphan asylums and similar places will be visited. It is certainly a noble thought and Mr. Spitalny is to be congratulated. * t * Chicago can boast of two of the foremost harmony arrangers in the United States for sureiy no one can deny that Paul Church, who arranges all the har- mony for the Famous Chicagoans, and Eddie Frek- man, who does the same for the Wanderers Quartette, are not supreme in their line. Listen in to the pro- grams both of these great quartettes are on, and you will be amazed by the tricky arrangements from the master minds of these two ace musicians. * * * What's in a name ? Bill Barth, star of the Key- stone Chronicle team of "Buck and Alice," has had reason lately to believe that sometimes there's more in a name than either Shakspeare or Juliet realized. Last year, before Bill had made his reputation in the Keystone Chronicle programs, his friend George Redman, continuity writer for the NBC, was engaged in writing a script for "Empire Builders," which, at that time, was being produced from the New York studios of the NBC. In casting about for a name for one of his characters Redman decided to use Barth 's name as the name of the character in ques- tion. Now that the series has been brought to Chi- cago, needless to say, there was no one in Chicago who could play the part of "Bill Barth" better than Bill himself. * * * Will Osborne has been given more time over the CBS than any other CBS feature. Will is doing 14 or more broadcasts weekly, going over WABC from the Manhattan Towers each noon or evening and his club nightly— Del Delbridge at a Detroit hotel with his band, and jobbing on the side — Austin Wylie and band opened at the Roseland Ballroom, New York, this week — Paul Whiteman's engagement at the Granada Cafe has been made indefinite. The Florsheim Shoe company realizing the value of Joe Sanders and Carleton Coons to the radio pub- lic, have decided to use them on another popular program every Sunday afternoon over the NBC net- work on a hook-up from coast-to-coast. The follow- ing of these two co-directors of their famous Night- hawk orchestra, over the air is tremendous, and they receive more mail and telegrams than any other orchestra in the United States. Jules Herbuveaux, musical director of KYW, Chi- cago, and conductor of its orchestra, was recently the recipient of an anusual compliment. The man- ager of another large and competing station in the city called Jules on the phone and asked if he could send over his musicians and director for a visit. "I want them to learn how you do it." the competing station manager said. « • • Johnny Hamp and his orchestra, returns on November 2nd, from a successful engagement at the Kit Kat Club, London. England, to open at Pitts- burgh's latest swank night club — known as the "Towne Club" on November 5th, for a limited engagement. — Henry Santrey and his orchestra have been definitely set to sail January 2nd for England where they will be featured at the Kit Kat Club. «t November 8, 1930 EXHIBITORS HERALD-WORLD 61 STAGE SHOWS (Continued from preceding page, column 2) stage being set to represent one of those nights in far off Hawaii, with the moon peeping through a back- ground of tropical trees, and the sweet music of Hawaiian guitars filling the air, making the audience goofy and soggy. Perhaps that was the matter with George Riley. Taken all in all, the program was an enjoyable one, despite the fact that the vaudeville was curtained as far as numbers were concerned. Joseph Cherniavsky, who arrived here on October 31, for a four week engagement as pit conductor at the Saenger, will be followed on December 31 by Dave Rubinoff. Rubinoff has the reputation of having scored a bigger hit with the pit orchestra than any other conductor since Publix took over the Saenger. Herbie, the demon organist is at it again, and re- ceived several encores for his work. His work being the best heard for many a day. As personality leader Benny Ross is a hummer, en- dearing himself to the hearts of the patrons by a superb voice, not yet unspoiled by the use of the deadly sax. Benny bids far to be the most popular leader seen on the Saenger stage. Detroit Fisher Week Ending November 6 Stanley Smith, who has been the leading man for Nancy Carroll and Clara Bow in several productions, makes a personal appearance in "Film Fun Frolics," the newest Publix unit to come out of the Fisher theatre. Stanley sings a couple of good songs and makes a modest speech. Smith is a good example of the present day movie player, for he is able to do more than walk onto the stage and repeat the an- cient formula of being glad to be here and hope you like my picture, etc., etc. "Film Fun Frolics" is under the direction of Lou Kosloff this week, and proves to be a tidy piece of entertainment. The Bruno Weiss comedy trio per- form some aerial acrobatics which are sensational at times, and which are always funny. A setting in keeping with the show title adds to the production immensely, and serves as a back- ground for the routine numbers offered by the 12 Studio Steppers. Williams and Delanev complete the bill. Samuel Benavie, returning to the orchestra pit after an absence of two weeks, makes up for lost time with pleasing melodies. Arsene Siegel at the organ and a selection of short screen subjects, to- gether with "The Sante Fe Trail." completes the bill. Kansas City Mainstreet Week Ending October 31 The RKO bill at the Mainstreet this week head- lines Milton Berle in a skit entitled "Chasin' the Blues Away" with Dorothy Lull to the Eight Stoo- gettes. Berle is a clever singer and dancer and a fast talker, although there are some in the audience who grew tired of his talking before it was over. His partner, Dorothy Lull, is a pretty and nimble girl, who with the aid of the well-trained chorus of eight girls succeeds in making the act fulfill most all the requirements of an acceptable vaudeville perform- ance. Eleanor Durkin, a Kansas Citian who has had a successful vaudeville career, and James Burke appear in a song and dance number which they call "A Tete-a-tete in Song." They get over successfully with the audience. Carl and Jule Luster open the bill with a contor- tion act which includes some clever and difficult stuff. San Antonio Majestic Week Ending November 6 Again we hear Jean Sarli and His R K O-lians in another lively overture that always pleases the public. The best act on the bill is Miss Sylvia Clark, who is rightly placed on the headlining frame on the program. Sylvia is really a famed comedienne, one of vaudeville's most famous feminine buffoons. Her line of breezy chatter and vocal offering was high above the average as were her comical antics, both clean and crisp and running from talk to songs. The next best entertaining spot were Joe Daly and his RKO Discoveries, with Daly heading six young talented artists who presented a turn of worth while dances, songs, comedy and musical melange. These youngsters were picked from a selected group of contestants in a recent opportu- nity contest conducted by R K O. A similar contest will be held here this week in search of theatrical talent from the local amateur ranks. Daly and his aspiring youths received a good hand from the natives. Bob Ripa, third winner of applause, clicked as a juggling star. This young man proved himself a de- cidedly big hit and quite a sensation. Reynolds and White made the audience laugh with their nonsense of a musical nature. Allie White and Mr. Reynolds got a fair hand for their tom- foolery. Omaha Paramount Week Ending November 6 Kenneth Golden and Grace Moore, in a duet, sing while Wesley Lord at the organ plays "When the Organ Plays at Twilight." This takes place with a cathedral door stage effect, tinted green stained glass at each side of the door, bits broken away to permit the audience to see head and shoulders only of the two singers. Wesley Lord's presentation is another in a series of organ recitals presented by Paramount as pro- logs to the feature picture. Milwaukee Wisconsin Week Ending October 30 Fanchon & Marco's "Victor Herbert" Idea opens with a scrim of clouds floating before the Joyboys under the direction of Jimmy Innes. A brief history of Herbert and names of a number of his selections complete the scrim. "Sweet Mystery of Life," "Kiss Me Again," and "My Little Gypsy Sweetheart" are offered by the Victor Herbert Quartette in the open- ing episode. Buddy Howe, acrobatic tap dancer, dusts the boards with some neat stepping, including a military tap dance to a Victor Herbert melody. He is followed by the Ernest Belcher Dancers who engage in a novelty dance number in varied-colored clown suits. The dancers are good and receive heavy applause. Walter Powell, a member of the orchestra, does a number of tricks with his trombone, including the imitation of an airplane, fire department, motor boat and what have you. He concludes with "Asleep in the Deep." "March of the Toys" is staged by three members of the chorus followed by a snappy number by the Electric Duo. Paramount Publix Opens New Staten Island (Special to the Herald-World) NEW YORK, Nov. 6. — The Paramount Publix Cor- poration has just opened its latest up-to-date film palace in the greater city of Staten Island. This is the Staten Island Paramount Theatre, located in Stapleton, and seating 2,300. It is a commodious modern house with all the deluxe features typical of the metropolitan chain of Paramount Publix. Its initial offering was "Monte Carlo," the Ernst Lubitsch talking picture featuring Jack Buchanan and Jeanette MacDonald. The "human element" -was ably taken care of in the persons of Betty and Jean, who offered a program of singing novelties at the twin consoles. The gala premiere was attended by a number of notables. WSB Publix. Horn and Commercial ADOLPH GOEBEL Organist PARAMOUNT THEATRE Program Week Nov. 1-7 — Loving Tou the Way I Do (Shaniro-Bernstein) . Tou Darling (Irving Berlin), In My Heart It's Tou (Davis. Coots & Engel), By All the Stars Above Tou (Shapiro-Bernstein), When the Organ Played at Twilight (Santlv), Beyond the Blue Horizon (Famous); vocal choruses by WIXTOX DOBBS. Atlanta Ga. Selected List of SANTLY'S Successful Songs Chorus Slides Ready WHEN THE ORGAN PLAYED AT TWILIGHT Surprise Waltz Hit! I'M TICKLED PINK WITH A BLUE EYED BABY Rythm Fox-Trot! ROAMIN' THRU THE ROSES Ballad Fox-Trot Hit! FRATERNITY BLUES Collegiate Song Sensation YOU'RE THE ONE I CARE FOR Watch This One A Sure Hit! UNTIL WE MEET AGAIN SWEETHEART Established Waltz Song Now in Preparation ! THE WEDDING IN THE ARK A Wonderful Novelty Sent to Us From England Write for Information and Service to— Miss Riva Kaye Santly Bros., Inc. 755 7th Ave., N. Y. City ■■MM 62 EXHIBITORS HERALD-WORLD November 8, 1930 f SID SAYS afiout SONGS t WEEK ENDING NOVEMBER 1 No. i "Betty Co-Ed"— (Carl Fischer). No. 2 "Little White Lies" — (Donaldson). "When the Organ Played at Twilight" — (Santly). No. 3 "Kiss Walts"— (M. Witmark). "If I Could Be With You"— (Remick). "Moonlight on the Colorado" — (Sha- piro). No. 4 "Somewhere in Old Wyoming" — (J. Morris). "I'm Yours" — (Famous). No. 5 "Here Comes the Sun" — (Robbins). "I Still Get a Thrill" — (Davis, Coots & Engel). "When Ifs Springtime in the Rockies" —(Villa Moret). No. 6 "Body and Soul — (Harms). "Confessin' That I Love You" — (Ber- lin). "Gee, But I'd Like to Make You Happy" — (De Sylva). "I'll Be Blue lust Thinking of You" — (Feist). "Just a Little Closer" — (Robbins). "Sing Something Simple"- — (Harms). "Go Home and Tell Your Mother" — (Robbins). "Maybe It's Love" — (Remick). * * * "BODY AND SOUL"— (Harms, Inc.)— This num- ber in the Broadway Production THREE'S A CROWD was a sensation on the other side and it looks like it will enjoy the same success in this country. A terrific dance tune that will no doubt be all over the radio. Words by Edward Heyman, Robert Sour. Music by John W. Green. * * * "WASTING MY LOVE ON YOU"— (Remick Music Corp.) — A fox trot love ballad by two great writers. A great tune and an excellent lyric. Commercial of course. Words by Edgar Leslie, music by Harry Warren. * * * "WHEN YOUR HAIR HAS TURNED TO SILVER (I Will Lore Yon Just the Same)"— (Morris)— By Charles Tobias and Peter De Rose. An old fashioned ballad of the type that this firm has veen very suc- cessful with. The public seems to be buying these 6ongs and this might be another. * » * "ONLY A MIDNIGHT ADVENTURE"— (M. Wit- mark & Sons) — Just a midnight adventure and then she is gone. That's the thought in this song. A pretty melody goes with it. Lyric by Edgar Leslie, music by Seymour Simons. « » * "YOU'RE SIMPLY DELISH"— (Robbins Music Corp.) — Featured in the Metro picture THOSE THREE FRENCH GIRLS. This number has an ex- cellent dance tune and very cute lyrics. Looks com- mercial too. Lyric by Arthur Freed, music by Joseph Meyer. » • • "SWEETHEART OF MY STUDENT DAYS"— (Leo Feist, Inc.) — A beautiful number that brings back pleasant memories. Of course we have all had our love affairs during student days. This number is getting a big plug and looks like a big seller. Lyric by Gus Kahn. music by Seymour Simons. * • • "WONDER WHERE MY CINDERELLA CAN BE" — (Universal Music Co.) — A tune that is different and starting very well in the East. It looks like this is the best song Universal has ever published. Music by Lou Handman, lyric by Bernie Grossman. ORGAN SOLOS HENRIETTA KAMERN (New York, Loew's 175th St.) offered a "Singing Lesson" as the title of this week'6 program and introduced it with an explana- tion (via mike) of the all-comedy program, short show and that the first lesson would be a simple melody for them to sing. Just two songs were offered this week, namely: "Sing Something Simple" and "East Side West Side." Both songs were lustily sung by the audience, and Miss Kamern was given a good reception. Incidentally, Miss Kamern's beauti- ful gowns (this week's being of peach lace, trimmed in green, with an enormous green bow in back) are the talk of the feminine sex in this neighborhood, and we will join in by saying that she makes a beautiful appearance at the organ. BETTY AND JEAN (Staten Island, N. Y. Para- mount) presented, as their inaugural program at the twin consoles, a special community "sing" novelty entitled, "Hello Staten Island." Rising into the spotlight, as a title slide proclaimed them, the Misses Betty and Jean, dressed in beautiful pink and blue evening gowns, bowed to the tremendous ovation given them by the audience. Special lyric slides introduced each as they played for their individual slides and they then played a special chorus of "Greetings, etc.," to the tune "I'm Yours," follow- ing this with a chorus of "I'm Yours" for the audi- ence to sing. This neighborhood must, undoubtedly, have been starved for singing and letting out their emotions, because they joined in the singing as if they had been doing it for years. Two more choruses, one "Little White Lies" and the other, "Betty Co-Ed" brought the program to a finish. The young ladies both make pleasing appearances at their consoles, sing and play well, and will no doubt become very popular here. "HAL" FRIEDMAN (Dorchester, Mass., Publix Morton) presented, as his solo this week, a pleasing and timely novelty, entitled, "My Answer to the Unemployment Situation." Opening with a special version to the tune of "New Rind of Love," called, "I've Brought a New Kind of Job to You," Hal fol- lowed up on this with special lines about worrying to "Exactly Like You." Then the gang sang "By all the Stars Above You," a special tongue-twister to "Give Yourself a Pat on the Back" and then a special chorus of "Sunnyside of the Street" (the audience singing the first line, whistling the 6econd, laughing the third, etc.) To close, Hal offered an original parody on "Little White Lies," orally tell- ing the audience to sing this song the way a soldier would have sung it during the war. Hal introduced it as the "Scratching Song" and entitled it, "Those Little White Lize." This solo made such a hit with the audience that they were still applauding into the feature picture that followed. Hal has a style of "hot" playing that gets everyone and the way all sing for him, proves his popularity and that he pleases them. JOHNNY MITCHELL (Pittsburgh Enright) calls his songfest "Promises," and features several paro- dies on the subject of political elections. There is one called "Buy, Buy, Voters," to the tune of "Bye Bye Blackbird." Then another is announced as the politician's theme song, "Little White Lies." This wisecrack gets a laugh as well as applause. Johnny plays "Here Comes the Sun," following it with a parody, "Here Comes the Son," the words of which are about the young scion of the family coming home intoxicated. Then there is another "wet and dry" parody, "Happy Days are 'Near' Again," to the tune of "Happy Days." Another good one is "My Baby Just Cares For Me," with a knockout last line as follows : "My baby is just three weeks old." All in all, Johnny has one of his best organlogs packed with humor, and the audiences are singing in great shape for him. HERB KERN (Jersey City, Fox State) is billed as Guest Organist at this house. His first program here was entitled "A Lecture on Applause." He was first introduced to this audience by the manager and then orally (via mike) brought that necessary close contact to the audience, with a talk on happl- WEEK ENDING NOVEMBER 1 No. i "Little White Lies" — (Donaldson. Douglas & Gumble). No. 2 "Springtime in the Rockies" — (Villa Moret). No. 3 "Betty Co-Ed" — (Carl Fischer). No. 4 "Go Home and Tell Your Mother"— (Robbins). "When the Organ Played at Twilight" — (Santly Bros.). No. 5 "I'll Be Blue Just Thinking of You" —(Feist). "Kiss Waltz"— (M. Witmark). "If I Could Be With You (One How Tonight)" — (Remick). No. 6 "I'm Yours" — (Famous). "I Still Get a Thrill Thinking of You" — (Davis, Coots & Engel). "Body and Soul" — (Harms). "Moonlight on the Colorado" — (Sha- piro, Bernstein). No. 7 "Somewhere in Old Wyoming" — (Joe Morris). "Sweetheart of My Student Days"— (Feist). "Here Comes the Sun" — (Robbins). "My Baby Just Cares for Me"— (Donaldson, Douglas & Gumble). "Sing Something Simple" — (Harms) No. 8 "Gee, But I'd Like to Make You Happy" — (De Sylva, Brown & Hender- son). "Down the River of Golden Dreams" —(Feist). "Always In All Ways"— (Famous). "Don't Tell Her What Happened to • Me"—(De Sylva, Brown & Henderson). "A Peach of a Pair"— (Famous). "Loving You the Way I Do"— (Sha- piro, Bernstein). ness, pleasure, singing, etc. His novelty, itself brought forth the happiness one could derive by singing and applauding the organist's efforts. Kern made a pleasing appearance, spoke and played well and by the good reception accorded him at the finish of the program, also proved himself likable to the audience. His program consisted of the following songs: "I'm in the Market For You," "Exactly Like You" (in special form), "Betty Co-Ed" (2 choruses). His applause warranted an encore, so he complied with a splendid rendition of the "Light Cavalry Overture." MILTON SLOSSER, singing organist, was an instant success with patrons of the Earle theatre and the crowds that have attended the theatre during the past week to welcome back Jay Mills and the new stage shows and orchestra listened to him play- ing the organ, joined him in singing his songs and are now singing the praises of one of the most popu- lar organists that ever organized a community "sing" at a local picture house. In addition to being an organist of ability, Milton Slosser possesses a pleas- ing voice and a sense of humor and he is rapidly making friends at this theatre. He offered six num- bers for the audience to sing, with words flashed on the screen and how they did join in. The numbers were "Kiss Me" "Betty Co-Ed" "Dancing With Tears in My Eyes," "Maggie," "I'm Yours," "Little White Lies" and "Glorifying the American Song." Prior to coming to the Earle Slosser appeared in deluxe picture houses throughout the country, including suc- cessful runs in St. Louis, Indianapolis and Pittsburgh. If responsive audiences are any gauge of his popu- larity his stay in Philadelphia will be a long one. November 8, 1930 EXHIBITORS HERALD-WORLD 63 w THE VOICE OF THE INDUSTRY LETTERS FROM READERS Likes His Special Apparatus WE STARTED IN WITH TALKIES ON September 8, and opened with Smiling Irish Eyes (FN), a very nice picture, well acted but with the Irish brogue a little hard to fol- low. Courage (WB), is very good. No, No, Nanette (FN), is very well acted and pleased the patrons. On the Border (WB), is far- fetched but it sure took the people's fancy. Talking greatly improved Rin-Tin-Tin pic- tures. Son of the Gods (FN), has wonder- ful acting and a good story but it only pleased 50 per cent. Some said very good, others said a big piece of cheese. Gold Diggers of Broadway (WB), a swell production, excel- lent in every respect. The Dude Wrangler (Sono-Art), is a dandy comedy for the small town, yes, sir. It will sure tickle the farmer patrons. My outfit was made especially for me by the Radio Industries of Canada and Winni- peg, and I cannot speak too highly of the workmanship and service of this company. Mine is a portable outfit and I have to travel over all kinds of roads, and when an outfit can stand the hard usage I have to give it — well, she must be good. Another thing I like this company for — is that their word or promise means something. They have kept their promise every time. — A. C. Digney, Dig- ney's theatre Circuit, Carberry, Man., Canada. Says P. J. Held: HEREWITH A FEW REPORTS ON Pic- tures. Call of the West (Col), with Dorothy Revier and Matt Moore, is a very good pro- gram picture. Mammy (WB) with Al Jol- son: good Jolson picture and drew fairly well at the box office. Rough Romance (Fox) with George O'Brien: good action picture for Sat- urday. Common Clay (Fox) with Constance Bennett: wonderful picture. Constance Ben- nett very good in this. All our sons and daughters should see this picture. It teaches a wonderful lesson. Murder on the Roof (Col) with Dorothy Revier: only fair. Phantom of the Opera (U) with Lon Chaney: fair. The Girl Said So (M G M) with Wil- liam Haines: pretty good picture but no good at the box office. In the Headlines (WB) with Grant Withers: fair. Let's Go Places (Fox) with Grant Withers: pretty good com- edy—P. G. Held, New Strand theatre, Griswold, la. Good Success with Film IT HAS BEEN SOME TIME SINCE I sent in any reports, but have gone sound and have been for the last eight months. I installed film only and have had very good success with it. Conditions are not so good in this vicinity at this time, business is below normal, but all businesses are about the same. I am staying by the ship, still using three changes a week, and hope that conditions will change. Running Metro, First National, and Para- mount service, trying to give my patrons the best shows possible. I feel that the new paved roads have hurt the small exhibitor, that many now drive to the cities for their entertainment, and know that they can get back without fighting mud. Here are some reports on pictures that pleased for me : Love in the Rough (M G M) : extra good. Good News (MGM): extra good. Dough Boys (MGM): good. Our Blushing Brides (MGM): good. Way Out West (MGM): good. The Unholy Three (M G M) : good. Let Us Be Gay (MGM): good. Sins of His Children (MGM): poor sound. Top Speed (F N) : extra good. Way of all Men (FN): good. College Lovers (FN): good. One Night at Susie's (FN): good. Dawn Patrol (FN): extra good. Road to Paradise (GN): fair. Numbered Men (FN): good. With Byrd at the South Pole (Par) : good. Young Eagles (Par) : good. The Return of Doctor Fu Manchu (Par) : good. The Love Parade (Par) : good. Devil's Holiday (Par) : good. Laurel and Hardy take the cake on shorts, with Mickey Mouse first in line for cartoons. — W. T. Biggs, The Adair theatre, Adair, la. Praise for Maynard HERE ARE A FEW PICTURES I WOULD like to report on. Song of the Saddle (U), with Ken Maynard, who is a bang-up good Western star when they give him the stuff. I have heard of "horse operas," but have never run one till this one. Universal must have known they were not giving him any more and this picture was made. All talking and about one reel of action do not make a Western, and an audience craves action in a Western. It is not the worst picture in the world, but when Universal has a good star I don't see what is the yen they have for not putting them where they belong. This concern made a program of errors all through last year, with the single exception of their Westerns, and now they are slipping on these. So it looks like a break for Maynard that they did not re-contract him. Too bad, he is a wonderful bet in good Westerns, but not the kind that "Son of the Caballero" is. — Columbia theatre, Columbia Citv, Ind. Presented Before Large Crowd WE WISH TO THANK YOU FOR THE Award of Merit, the beautiful bronze plaque. Our theatre is equipped with RCA Photophone and we think it the best on the market and we are praised for our excellent sound. This plaque was presented to the thea- tre before a large crowd and they were de- lighted that this small town should be honored by receiving this award. Again thanking you — Dodge and Baker, Hi- land theatre, Myrtle Point, Ore. Too Much Snow! MAY I GIVE YOU MY OPINION ON some pictures just played? Show Boat (U) probably was a good thing in its day but did not do much here. Just got by. Let Us Be Gay (MGM) was a clever sophisticated comedy which was very well liked. Should be advertised as starring Marie Dressier. Was rained out, so did not do much on it. Mon- tana Moon (M G M) — most of the crowd liked it, some didn't. Looked for big business on this feature and exploited heavily, but was sadly disappointed, as a dirty blizzard spoiled business. Did not gross expenses. Hollywood Revue (M G M) is another high-priced pic- ture which failed to gross expenses. Well liked by those who came to see it, but the roads are blocked with snow, so apparently we are up against it for the winter. — B. R. Johnson, Orpheum theatre, Kerrobert, Sask., Canada. Lauds Schaffner Players FOR THE PAST TWO YEARS OUR house has been playing Neil and Caroline Schaffner Players in the fall and a week in the spring. During the entire week of each and every performance, we have packed our house. So much so, that this stock company has become an institution in our locality. Any word of praise or commendation that you would care to make in your publication would be appreciated, as we feel that these players are entitled to same. In fact, we have become so impressed with this company that the Allied Theatre Owners of Iowa have arranged to book this organiza- tion for the coming year. — Lester F. Martin, The New Circle theatre, Circle Amusement Company, Nevada, la. Sends Thanks in Rhyme WE RECEIVED THE BRONZE PLAQUE about two weeks ago, and of course it is only proper and fitting that we try to thank you for same. But when we try to find words to describe our appreciation we find that they all fall short. So we are quoting the following jingle which will serve as good as any to ex- press our sentiment: "There's nothing to these words, "But the meaning is grand, "We're all thanking you, "To beat the band." We would not be without the Exhibitors Herald-World for several times the subscrip- tion price. — Lee Guthrie, Rogue theatre, Wheeler, Tex. Mounted on Compo Shield BETTER LATE THAN NEVER! BUT frankly, I waited until I finished my adver- tising campaign before acknowledging the re- ceipt of the beautiful "Mark of Honor" plaque, which arrived last week in good shape, and all I can say is that it is a "thing of beauty and a joy forever" and to say we are proud of it is putting it mildly. I had the cut and reader inserted in three newspapers and have the plaque mounted with suitable lettering on a large compo shield, I also had Filmack make me one of their ex- cellent trailers and this is shown at every performance for a week or ten days. It is little thoughtful things like this and the car plate that keep the Herald-World the showman's bible. Again thanking you for this honor I am, with sincere good wishes, very sincerely — H. E. Rehfield, Manager, Iowa theatre, Bloomfield, la. On Display in Lobby RECEIVED THE AWARD OF MERIT plaque and wish to thank you. It is now on display in our lobby. Yours very truly — Beatrice Ober, Bailey theatre, Oakdale, La. 64 EXHIBITORS HERALD-WORLD November 8, 1930 CLASSIFIED Advertising Ten cents per word, payable in advance. Minimum charge, ^ $1.00. Copy and checks should be addressed Classified Ad Dept. anI Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111. The Recognized National Classified Advertising Medium Mail Order Bargains BRAND NEW EQUIPMENT WHOLESALE— EVERYTHING FROM STREET TO SCREEN— German 8/12 Carbons, $4.37 per 100; Safety Film Cabinets, $1.67 per section; R. C. A. and W. E. Ap proved Sound Screens, 39c sq. ft.; Acoustical Felt 27y2c sq. yd.; Velvet Theatre Carpet, $1.11 per yd. Powers and Simplex parts, 20% off; Aperture Masks $19.90; Half size Lenses, $26.46; Turntables with Re synchronizer, $49.50; Sound-on-Film Heads, $198.50 Photocells, $14.95; Optical Systems, $29.50; G. E Exciter Lamps, 9Sc; Head Amplifiers, $29.60; yA h. p. True Synchronous Motors, $29.50; 54 h. p Constant (not Synchronous) Motors, $11.95; Samsoi Pam 39 (six tube) Amplifiers, $54.45; Jensen Con cert Speakers, $17.85; Racon Giant Horns, $79.50 Racon Giant Units, $46.35; Field Exciters, $14.95 Many other values. Write Service-On-Sound Corp. 1600 Broadway, New York City, N. Y. Loft and Office Building for Lease 843 SOUTH WABASH AVENUE, three story modern fireproof building, especially constructed to conform with the rigid requirements of film dis- tributing companies, supply equipment dealers, exhibi- tors of general film offices. Located just four blocks south of Jackson Boulevard in the heart of the film district. Immediately accessible to excellent transpor- tation and parking facilities. Available for immediate possession, long or short term lease. For further information apply PHILIP F. W. PECK 506 South Wabash Avenue Wabash 2120 Chicago, Illinois Theatres for Sale or Rent THEATRE FOR SALE— R. C. A. equipment, 500 •eats, would take partner. Address F. C. Phillips, 1523 North Saginaw St., Flint. Mich. OWNER OF BUILDING WILL LEASE THEA- TRE to responsible party; with all equipment. Two years old. Everything new. 1931 DeForest Sound- on-Film. 650 seats. Address Ritz Theatre, 2323 West Eleventh Ave., Gary Indiana. THEATRE FOR SALE— Wonderful opportunity- real money-maker. Mr. Showman, if you want a real location, better hurry and investigate this. Address Ideal Theatre, Fremont, Michigan. TO RESPONSIBLE PARTY— TWO YEAR OLD MOTION PICTURE HOUSE. South Side of Chicago — 300 seats — well equipped with sound — reasonable rent. Address Box 516, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, Illinois. THEATRE FOR SALE— Modern; 600 seats; sound-on-film equipment; Sunday town; no competi- tion; 4,000 population; Bijou Theatre, Abingdon, Illi- nois. Address owner; S. E. Pirtle, Jerseyville, Illinois. FOR SALE — 250 seat theatre, perfect sound, 1,000 population, good payroll. Address Roxy Theatre, Cyril, Oklahoma. THEATRE OWNERS wanting to sell, send all particulars to Albert Goldman, 5 South Wabash Ave., Chicago, Illinois. IN SOUTHEASTERN MISSOURI. A live wire town. No competition, talkies, equipment and fix- tures in first class condition. Lease or sell building. Address Box 236, Houston, Missouri. THEATRE FOR SALE— One of the finest thea- tres in Southwestern Iowa. 7 day town. No com- petition. Will stand investigation. If interested, write for particulars. Address Box 519, Exhibitors Herald-World, 407 So. Dearbom St., Chicago, Illinois. Theatres Wanted I WILL LEASE SOUND HOUSE AT ONCE. What have you? Address Box 520, Exhibitors Her- ald-World, 407 S. Dearborn St., Chicago, 111. BEFORE YOU BUY A THEATRE CONSULT US. Profitable houses always on hand. Address Al- bert Goldman, 5 South Wabash Ave., Chicago, 111. Positions Wanted ARIZONA— NEW MEXICO EXHIBITORS— A YOUNG MAN, experienced sound projectionist de- sires change — best of reasons — exceptional references willing to work full or part time. Address E. F. Stahl, c/o the Kaufman theatre, Montpelier, O. ENERGETIC THEATRE MANAGER— Well ex- perienced Showman. Exploitation and signs. Buying and management. Married, sober, reliable, references given. Will consider reliable offer. Can produce results. Address Box 521, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, Illinois. POSITION WANTED AS THEATRE MANAGER. 20 years experience in the movie field, advertising, exploitation, administration and service. Married. 2 years with last position, very successful. Was in- strumental in putting over Sunday movies. Good reason for leaving. Address Manager, P. O. Box 93, Dubuque, Iowa. EXPERIENCED OPERATOR— WESTERN ELEC TRIC AND OTHER Sound equipments. Age 28, references. Go anywhere. Address Herbert Moore, 415 Seventh Ave., Flint, Michigan. ATTENTION, THEATRE OWNERS. Specially trained managers, theatre advertising men, theatre service men, available for employment at short notice. No service charges. Address Theatre Managers In- stitute, 325 Washington St., Elmira, New Ybrk. SOUND PROJECTIONIST. All machines refer- ences. Address, Fred Walker, 3222 Lawrence Ave., Chicago, Illinois. PROJECTIONIST 5 YEARS — EXPERIENCED ON WESTERN ELECTRIC and other sound equip- ments. State salary. Go anywhere. References Address Wayne Smith, 4363 Lockwood St., Los An- geles, California. THEATRE MANAGER WHO REALLY KNOWS HOW — Desires a change. Must give two weeks notice. Address Box 518, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, 111. Equipment for Sale BARGAINS IN NEW AND USED EQUIPMENT. Disc talking equipment, double channel amplification special synchronous motor drives, cheap for quick sale. Lenses, reels, film cabinets, screens, at big discount. Used Powers and Simplex projectors. 3 unit ticket register, Butterkist Popcorn machines, Proportional Movietone apertures cheap. Write your needs. Can save you money. Address Box 511, Ex- hibitors Herald-World, 407 S. Dearborn St., Chicago, 111. BIG BARGAINS— Re-built Simplex Motor Driven Machines with type "S" Lamp Houses with late type flat belt friction drive speed controls, $300.00 each. Re-built Powers 6B Motor Driven Machine. $235.00 each. Re-built Powers 6B Motors, $115.00 each. De- luxe Motiograph machine, $25.00 each. Big stock of rebuilt exhaust and oscillating fans for DC and AC current. Generators, all makes, ticket selling ma- chines, film containers, etc. All at bargain prices for immediate shipment. Write for bargain list. Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. FOR SALE— A BARGAIN. One Mellaphone, sound equipment, disc and film for Simplex Machine, including Sampson Amplifiers, two Wright-DeCoster, Inc., Speakers. And batteries and charger. $550.00 cash takes it all. Address Box 522, Exhibitors Her- ald-World, 407 S. Dearborn St., Chicago, Illinois. SAVE MONEY — A new proportional aperture plate for sound-on-film for all machines. Take off your old one put on ours and save $60.00 on each ma- chine. Guaranteed to do the work. Price $5.00 each. Address Hoke Theatre Supply Co., 845 South State St., Chicago, 111. ADDITIONAL CLASSIFIED ADVERTISING ON FOLLOWING PAGE November 8, 1930 EXHIBITORS HERALD-WORLD 65 THEATRE EQUIPMENT, new and used. Opera chairs, projectors, screens, generators, rectifiers, re- flecting arc lamps, etc. Write for bargain list and catalog. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. FOR SALE — Reflector Arc Lamps and accessories, also guaranteed rebuilt Powers 6-A and 6-B and Sim- plex Heads. Best prices. Write Joseph Spratler, 12-14 E. Ninth Street, Chicago, Illinois. SPECIAL SALE OF THEATRE SOUND NEEDS AT THE LOWEST PRICES. Webster and Samson 6 tube Amplifiers, $59.00 each. Acoustical Felt, 29c square yard. Sound Mixers, $11.00. Beaded Sound Screens, 60c square foot. Film-Disc Faders, $22.50. Constant Speed H h. p. motors, $14.00. Racon Giant Exponential Horns, $107.00 complete with Giant Unit, Transformer and Exciter. Tuned Audak Pick- Ups, $21.00. Portable Turntables, $65.00. Write us your needs. Theatre Sound Service, 130 Clinton Avenue, South, Rochester. N. Y. Equipment Wanted WANTED TO BUY— At be»t cash prices, Simplex Projector* — Mechanism or complete machines. Ad- dress Joe Spratler. 12-14 East Ninth St. Chicago, Illinois. WANTED — Peerless or Simplex projectors, also Strong reflector arc lamps. State price, condition and number of machines. Will pay cash, or one- third down and balance C.O.D. Address Box 337 Exhibitors Herald-World, 407 S. Dearborn Street, Chicago, Illinois. HIGHEST PRICES paid for used opera chairs, projection machines, etc. Address Movie Supply Co., 844 Wabash Are., Chicago, Illinois. Chairs for Sale FOR SALE— 1000 Upholstered Squab Seats, Panel Backs covered in imitation Spanish Leather, $2.00 each; 500 Upholstered Chairs with Squab Seats, cov- ered with imitation Spanish Leather, Veneer backs, $1.80, each; 1500 Used 5-ply Veneer Chairs, $0.90 each. Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. 1500 High Grade Heywood-Wakefield Spring Con- structed Chairs covered in imitation Spanish Leather; 500 Andrews Spring Constructed Panel Back Chairs in imitation Spanish Leather; reasonable prices. Illi- nois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. OPERA CHAIRS, seats and backs for all makes, five ply, at prices that save you money. Jobs in new and used chairs. Address Redington Company, Scranton, Penna. BIG BARGAIN in used Opera Chairs, 600 up- holstered, 800 veneer. Address Movie Supply Co., 844 Wabash Ave. Chicago, Illinois. FOR SALE — Theatre seats of all kinds, new and used. Address Theatre Seating Company, 845 South State St., Chicago, Illinois. Managers* Schools Chairs Wanted WANTED — Four hundred slightly used spring cushion, leather bottom veneer back chairs. Address Princess Theatre, Eureka, Kansas. WANTED THEATRE EMPLOYES to learn mod- ern theatre management and theatre advertising. The Institute training leads to better positions. Write for particulars. Address Theatre Managers Institute, 325 Washington St., Elmira, N. Y. Projector Repairing BEST SHOP for repairing projection machines. Prompt service, reasonable prices. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. SKILLED MECHANICS, specialized tools, and a shop equipped for but one purpose can offer you nothing but the best in repair work. That is what I have, and I can offer you the best in the overhauling of your motion picture machinery equipment. One of the oldest repair men in the territory, and serving some of the largest houses. Relief equipment fur- nished free. For results bring your work to Joseph Spratler, 12-14 E. Ninth St., Chicago, Illinois. Printing THEATRE ADVERTISING— 1,000 3x8 Dodgers. $1.00 prepaid; 100 11x14 Window Cards, $2.10, post age extra. Cash only. Address King Shoprint. Warren, Illinois. Stationery NEARGRAVURE PROCESSES PRINTED STA- TIONERY— (Neargravuremboso plattless embossed). Class! Special — Neargravure (not embossed) 250 each 654" white Bond envelopes and SV2x7^/i" letter- heads, $3.33, or 8^x11", $4.44. (Plateless embossed, $5.55 and $6.66.) Terms cash, postpaid. Samples. Address Solidays, EXH, Knox, Indiana "The ad brought a flood of inquiries!" So writes the Rialto Theatre, Tell City, Indiana, using Herald-World classified advertising to dis- pose of Two Used Projection Machines. Proving again that EXHIBITORS HERALD- WORLD Classified Ads are the shortest and surest distance between two points — The SELLER and The BUYER. 66 EXHIBITORS HERALD-WORLD November 8, 1930 Good Luck, Charley The ERPI Hard Time Party held at the Glendale Country Club on Saturday night, Novem- ber 1, was a huge success, and everyone present had a great time. The group of officials connected with the Chicago office are shown above in their "regalia" of the evening, and judging from these costumes, it must have been a pretty colorful affair. Those in the pic- ture, reading from the left, are E. P. Kennedy, H. T. Bogle, G. L. Carrington, F. B. Rogers, J. A. Cameron, E. C. Leeves, and seated, A. Fiore. w CHICAGO PERSONALITIES By JIM LITTLE HAPPY days are here again, if we can judge by the activity and the smiles which greeted us on our last trip along the Row. Every other door, it seems, had a tag on it giving the location to which the concern had moved, or else the new occupants were in old places, busily engaged in getting settled. And in the exchanges, well — the United Artists looked like a theatre lobby, a veritable holdout of exhibitors. THE Coston office is now installed in its action of the crowd from every possible angle, new quarters in the Warner Building, From the reception that the picture got, we M & M Film Exchange has moved across the should imagine that they were rather pleased, street into the Universal building, fifth floor, * * * Educational moves down into the old M G M And following "Check and Double Check" offices on the third floor shortly, National comes the Radio Pictures wide film picture Screen has taken over the space occupied by entitled "Danger Lights," featuring Louis the M & M — we'll just have to call this about Wohlheim. Those who have seen it pro- all for the moving end of it, or there'll be a nounce it remarkable, especially one scene that grand muddle. shows the approach of a train from a point As for the exhibitors haunting the street, about two miles away. What impressed^ them there were flocks of them, and the salesmen most was the clarity of detail in the picture, were all happy because they were buying films. * * * A number of the exchanges were looking for Bowling still reigns as the entertainment a record week, and we sincerely hope they supreme on Monday evenings, when the eight weren't disappointed. teams engaged in the contest get together for * * * their weekly "bowl." The standings as listed The first day that the Amos V Andy film UP *? an4 including the match of Monday showed at the State Lake theatre, two rather evening, October 27, are M Jollowjj: ^ distinguished gentlemen spent most of the day i Brunswick Radio 20" l 952 rambling in and out of the doors, but they 2 Metro-Goidwyn-Mayer is 6 714 were not given undue notice by the throngs 3 Baiaban & Kat* _ is 8 618 that were clustered about waiting to get in. * pi^«TZZL"ZZ=Zl 9 \l 428 It's Unusual, but the reason they weren't 6 Warner Brothers _ 7 14 333 noticed is because they didn't have their i Fox _ _ 6 15 285 makeup on. That seems strange, but it won't 8 Great states 4 J70(M, "° v , . ,, ,, ° ', . Team high game— -Metro-Coldwyn-Mayer, 904 1 team seem so when we tell you that the two were hlBh 3 gameB — Brunswick nadio, 2,489! individual Correll and Gosden, who were getting the re- high game, 232, and individual high s games, 590. The friends of Charley Loewenberg (and they are many) in the Chicago territory will be sorry to learn that Charley, after years of service with Universal in the capacity of Di- rector of Publicity and Exploitation in various branch offices of that company, is no longer connected with it. The Row won't seem quite the same with Charley gone, but no doubt we'll hear from him now and then. He can well point with pride to his record with Univer- sal over a period of years, and his repu- Charles Loewenberg tation of being a past master in the by no means gentle art of publicity and exploita- tion is known throughout the motion picture industry. His handling of "Snookums," the two and one-half year old comedy star of Universal, during the tour of this infant screen prodigy about three years ago is re- membered as somewhat of a sensation. Through Charley's clever "stuff," this baby probably received more publicity than any other child of that age, especially connected with the industry, and there is no doubt that it even transcended that accorded many adult stars. Finishing up the tour by crashing plenty (and when we say plenty, we mean plenty) of newspaper space through the medium of selling President Coolidge the idea of being photographed with Snookums, hold- ing him in his arms dri the lawn of the White House, Charley certainly strutted his stuff. Not only the president, but other notables, including Mayor Walker, Mayor Kendrick of Philadelphia, Babe Ruth, Rogers Hornsby, posed with the little "guy," and the news- papers ate it up. Somehow or other, we can imagine that presidents, mayors and star base- ball players all look alike to Charley when he is out on a publicity hunt. His recent campaigns on "All Quiet on the Western Front" in this territory, Detroit and other key points, were put over with that Loew- enberg touch which seemed to make the name of the man and the picture almost synonymous. Loewenberg? Oh, yes. He handles the cam- paigns for "All Quiet." Before coming to Chicago, Charley was division manager of Universale 11 theatres in the Cleveland terri- tory and also division manager of the Uni- versal houses in Indianapolis. However, all quiet is something- that Charley never is, and so now we have the pleasure to announce that he is connected with the Fox organization, with headquarters in Milwaukee. We are very sorry to see him leave Chicago, and we know manv others who feel likewise, but if he's gone, that's all there is to it, and we wish him the best of Good Luck. Frank Young was suffering from _ a rather severe headache when we dropped in to see him the other day. He said he had it before we came in, which was mighty decent of him. However, Sunday before last he ran up to Milwaukee for a drive, and while there he called on Sid Schuster, who has been laid up for some time in a plaster cast, the result of an automobile accident. Sid, who is a sales- man for Columbia, is getting better rapidly, and the doctor told him that he would be out of the cast and at home eating dinner on Thanksgiving day. We'll bet that was pretty sweet news. * * * The Parkside theatre, which has been closed for some time, has reopened, we un- derstand. Not even Close NO other motion picture trade publication even approaches the circulation of the leading paper in the field. NO other motion picture trade publication has ever in the entire history of the industry pro- duced a statement approaching the circulation of the leading paper in the field. — and this statement is verified by Audit Bureau of Circulations. EXHIBITORS HERALD-WORLD Sixteen years under one management Quigley Publishing Co. New York Chicago Los Angeles our program is like a race. The quicker the start, the better the chance of a good finish. Hodge- podge, with its merry mixture of ^ the serious and the frivolous, will get any show off to a flying start. THE SPICE OFTHE PROGRAM' EDUCATIONAL FILM EXCHANGES ^ Inc. E. w. hammons, President Member, Motion Picture Producers and Distributors of America, Inc., Will H. Hays, President Independents to Get Back Many Houses : Kent ^cm§ EXH IBITORS #s% RALD W GRES.sJ VHWff J«8S* WEEK STRAND VITAPHONE TRAILERS blaze the trail to profits! and NOW' ■ WARNER BROS. Present SOLDIERS PLAYTHING directed by Michael Curt*z Scenario by Perry Vekroff The It99 Writer of the Day Writes the I "JTtf "Story of the Year # Vina Delmar took a short cut to fame with her best-selling novels, " Bad Girl" and "Kept Woman". Now she has written a story more sensational than either! Its background— the Army of Occu- pation just after the war when women surrendered their virtue in the joy of victory ! Ben Lyon, fresh from his great role in "Hell's Angels", heads the cast! Available to You Day-and-Date with Broadway I BEN LYON • HARRY LANGDON LOTTI LODER • JEAN HERSHOLT NOAH BEERY • FRED KOHLER f coming 'VIENNESE NIGHTS The Greatest LoveStoru EverTold THE DANCERS WITH LOIS MORAN (Memorable for her work in "BehindThat Curtain," "Mammy," "Words And Music" and "Not Damaged") WALTER BYRON (Who made great performances in "The Awaken- ing," "What a Widow" and "Not Damaged") MAE CLARKE (In "Gay Paree" Broadway stage success. Also in Fox pictures "Big Time" and "Nix On Dames") PHILLIPS HOLMES (Son of Taylor Holmes. Has been seen in "Stairs of Sand," "Pointed Heels," "Varsity," "The Wild Party," "His^Private Life, and "Grumpy") Devil's Holiday MRS. PATRICK CAMPBELL (Occupies place in stage fame equalled only by Sarah Bernhardt and Eleanora Duse) From play by SIR GERALD DU MAURIER and VIOLA TREE Directed by CHANDLER SPRAGUE Tears, heart-tugs, sobs for the ladies. Story of a girl singed by love. In 1900 such a girl would have had a "bad name/' In 1930 she's just a girl to whom only one thing counts, and that's love. She's modern. Wonderful outdoor recording in the far North. Picture goes the gamut from the night clubs of London to the wild wastes of Canada. Great cast of "young" names, salted with the greatest living actress, Mrs. Pat Campbell. JUST IMAGINE DeSYLVA, brown and HENDERSON'S Mirthful and Melodious Concep- tion of Life and Love in 1980 EL BRENDEL Maureen O'Sullivan * John Garrick Marjorie White * Frank Albertson Directed by DAVID BUTLER The most revolutionary picture ever registered on film. Shows today what screen writers and directors will hail as essential to best production tomorrow. Rib'cracking comedy against a scenic back' ground both gorgeous and startling. £1 Brendel at his funniest. De Sylva, Brown and Henderson, with David Butler, the director, have far exceeded their famous "Sunny Side Up." "Just Imagine" will do two to one. "A gold mine . . Veritable theatrical sensa- tion . . Will knock to smithereens the b. o. records of "Sunny Side Up." and all the re- cords that went before it." — Thomas D. Van Osten, Editor-Publisher — Pacific Coast Exhibitor Bulletin "Wow comedy novelty. Packed with fanci- ful surprises and humor. A rare creation . . Production a triumph for authors and director.' —Film Daily ^0 RIVET AFTER RIVET INTO THAT GIRDER of FIRST NATIONAL STRENGTH. G7' ^ the Co»e Spied MARILYN M LLER H SUNNY lv Better than "Sally" with . JF Better than "Sally" with Joe Donahue, Lawrence Gray. THE GORILLA First National's product has strengthened the financial structure of the largest cir- cuits and smallest Independents! *. Imagine JOE. E. BROWN as a nut aviator GOING WILD with Ona Munson, Laura Lee, Lawrence Gray, Walter Pidgeon. Lila Lee, Joe Frisco. Creepiest, Wooziest, Funniest of all mystery- comedies. Mote than ever Your Backbone They slay 'em with Love •n THE WIDOW FROM CHICAGO muL it Booth Tarkington's inimitable, human appeal makes FATHER'S SON the strongest attraction i in years. .Lewis Stone, M Irene Rich, Leon Janney. Edw. G. Robinson Neil Hamilton V ?f TUMI MA". m ' i,n HOT HEIRESS By the most successful creative trio in the show world, Fields, Rodgers and Hart.' With Ben Lyon, Ona Munson, Walter Pidgeon. "Viiophone" Is the registered trade mark of the Viiophone Corp. designating its products. a m. A Tower Of Strength Welded by Unprecedented Production Accom- plishments. More Big Hits Than Any TWO Companies Can Offer! ▲ ▲ 14 EXHIBITORS HERALD-WORLD November 15, 1930 The advertisement above appeared in trade papers in September and October. Now read how Western Electric answers the first six questions. Answering '^^^^ of these questions • ... to help you make the most » « profitable decision • • QUESTION 1 Will I get regular service by thoroughly trained engineers to maintain high quality and prevent costly breakdowns? ANSWER 1 Three years' actual operating experience hasl**' proved that obligatory preventive service for talking picture equipment is essential ■ in main- taining patronage at most profitable level — essential even with apparatus of highest pos- sible quality. E. R.P.I. 's standards of service — maintained through regular inspections by 753 trained en- gineers operating in 279 territories — have proved a definite economy to the industry. ; I - 8 f. ■ November 15, 1930 EXHIBITORS HERALD-WORLD 15 QUESTION 2 Has the company enough installations to support an efficient nation-wide service organization for the 10-year life of the contract? ANSWER 2 The cost of selecting, training and maintaining a corps of engineers capable of delivering the highest standard of preventive service can be justified only by a company having a large number of installations. E. R. P. I.'s 5000 installations — a number rapidly increasing — assures exhibitors of this essential service for the 10- year life of the contract. QUESTION 3 Has the equipment a proved performance record of less than one interruption per thousand shows[in several thousand theatres? ANSWER 3 Program delays and breakdowns cause losses in returned admissions or disappointed patrons. E. R. P. I. — by reason of its obligatory ser- vice which anticipates and prevents trouble — has reduced interruptions to 1-20 of 1 per cent of actual performances. QUESTION 4 Will a real stock of spare parts be available nearby and a ser- vice engineer on call for immediate emergency service during all theatre hours? ANSWER 4 If trouble comes, speed is essential. Most of the 5000 theatres in the U. S. A. now equipped with Western Electric can be reached by expert assistance with a supply of parts within an hour. This help comes from over 200 service points — engineers available day and night — $500,000 stock of parts at 38 branch headquarters. QUESTION 5 Will the patrons of my theatre be satisfied that the quality of reproduction is the best and equal to that in de luxe theatres? ANSWER 5 The public, by making comparisons, sets up its own standards. It sets them for the theatres it selects for its entertainment. All the principal de luxe theatres throughout the world are Western Electric equipped — setting the standard for talking picture entertainment. Small theatres equipping with the Western Electric Sound System can match in every way, the high quality found in de luxe houses — and so get their share of the increased profits from talking pictures. QUESTION 6 Will I get engineering supervision of my installation equal to that in de luxe theatres? ANSWER 6 Theatres differ in architectural design and acous- tics— necessitating expert engineering in each case to provide a profit-making installation. The Bell Telephone Laboratories — the birth- place of the talking picture — surmounted all the difficulties incident to the successful opera- tion of talking picture apparatus under varying conditions. This vast store of experience comes to you through the same engineering organization responsible for over 7000 correct installations throughout the world. Western SOU N D lectric SYSTEM Northern Electric in Canada Distributed by Electrical Research Products Inc. 250 W. 57th Street, New York ALL QUIET ON THE WESTERN FRONT WORLD'S GREATEST MONEY-MAKER ^H EDWIN CAREWE'S RESURRECTION RANKING IN THE BIG MONEY CLASS WITH "ALL QUIET ON THE WESTERN FRONT" 89'SIIii TOD BROWNING'S GREATEST PRODUCTION 1 A The Story of the Strangest Passion the World Has Ever Known ft Presented by Carl Laemmle Produced by Carl Laemmle, FIRST IN FIRST RUNS EVERYW 18 EXHIBITORS HERALD-WORLD November 15, 1930 It Isn't Even a Gamble It's a SureTliiiig! KEN MAYNARD'S FIRST ALL- TALK WESTERNS! The great Ken Maynard, b.o. king, in his FIRST talking West- erns for Tiffany . . It isn't even a gamble — it's a sure thing! AYNARD A SURE -SHOT SERIES OF 6 TIFFANY TALKING WESTERNS Tiffany showmanship gives you the year's crack box- office development. Ken Maynard's the big money shot today! Keep your eye peeled for his first rip-roarer/ "The Midnight Stage/' with beautiful Jeanette Loff and a marvelous cast directed by Will Nigh. A winner as sure as loaded dominoes! TIFFANY The Independent Film Trade Paper EXH IBITORS HERALD WORLD Home Office: 407 So. Dearborn St. Chicago In This Issue — M P T O A CONVENTION Many Smaller Theatres in Chains Will Revert to Progressive Independents, Says Kent at M P T O A Convention in Phila- delphia— Tribute Paid M. E. Comerford— New Contract Adopted — M. A. Lightman, Re- elected President, Is Authorized to Seek Reduction of Service and Score Charges. RULING ON PLAGIARISM Decision of U. S. Circuit Court of Appeals in Nichols Suit Clears Air for Producers — Universal Wins Case Launched Against Com- pany in 1926 — Leaders Realize That any Ruling That "Cohens and Kellys" Plagia- rized "Abie's Irish Rose" Would Have Limited Production. COMPLETE INDEX TO CONTENTS NEWS Quigley's proposal that exhibitors' committee be established at Hollywood for consultation with producers wins commendation. Still willing to book United Artists pictures, says Clarke in an- swer to monopoly charge against Fox West Coast — United Artists stars in personal appearances. Contract for $589,848 given RCA Photophone by United States Navy for sound equipment — United Artists circuit earns $1.18 on common for year. Film exports increase nine millions in first nine months of 1930 — Fifteen years of Technicolor progress completed on No- vember 19. DEPARTMENTS The Short Feature 57 Music and Talent 58 Box Office Promotion 50 Classified Advertising 64 Chicago Personalities, By Jim Little 66 FEATURES New Product 39 The Voice of the Industry (Letters from Readers) 63 Securities Price Range 30 Hollywood, by Douglas Hodges 43 Broadway 29 Sound Reproduction 47 Pictorial Section 31 J. C Jenkins — His Colyum 42 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Paramount, Eastman Kodak, Metro-Goldwyn-Mayer, United Artists, Fox, Educational, Warner Brothers, First National, Western Electric, Universal, Columbia, Tiffany Productions, Syndicate Pictures, Chalmers Publishing Company, Harvard Book Shop, International Tele- graph and Telephone, National Screen Sevice. MUSIC AND TALENT— Harms, Inc., De Sylva, Brown & Hen- derson, Leo Feist, Inc., Kae Studios, John Hammond, Louise Roesch, Lou Breese, Otto Gray, Brooks Costumes. CHICAGO M7 South Dearborn St. Telephone Harrison 0035-36-37-38 Cable Address : Qnigpubco EDWIN S. CLIFFORD, General Manager ERNEST A. ROVELSTAD, Managing Editor GEORGE CLIFFORD, Business Manager HOLLYWOOD IMS North Cahuemga St. Telephone Gladstone 2118-2119 DOUGLAS HODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES NEW YORK S65 Fifth Avenue Telephone Wlckersham 2366-28*7 JAY M. SHRECK, Net, York Editor HERBERT FECKE and RAYMOND CALLO Advertising Representatives LONDON THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 KJBSCRIPTION RATES: United States and Its possessions, Canada and all countries of the Americas— $3.00 per year; Great Britain and Its colonies £1 per ye Other foreign countries— $5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so reejuest. Editorial Future for Independent f I "* HE progressive independent has as great a future -I- as anyone in the industry. I did not feel that way a year ago." Sidney R. Kent, keen observer of the trend in the mo- tion picture business, made this statement during the course of his address at the M. P. T. O. A. convention at Philadelphia. His entire talk was filled with interesting facts and opinions. His discussion of the position of the independent theatre owner, particularly, will be widely read and commented upon. As the months pass, Mr. Kent believes that many of the small theatres, now owned by chains, will revert to the independent operators who are alert and progressive. The independent, he points out, cannot be satisfactorily replaced in small communities by a fifty dollar a week chain manager who has no interest in the welfare and future of the town. While this opinion has been frequently expressed in the past by men in all branches of the industry, coming from Mr. Kent it takes a new importance. Anyone whose faith in the future of the industry has faltered will do well to study Mr. Kent's entire address. He believes that the new contract is the best and fairest yet drawn. He believes that the industry is able to handle sound intelligently, now that it is getting back to the fundamentals which made the silent pictures so suc- cessful. Lightman Re-election RE-ELECTION of M. A. Lightman as president of the Motion Picture Theatre Owners of America assures the organization of having a man of vision and under- standing at its helm for another twelve months. Mr. Lightman has accomplished a great deal for the association which he heads, but his more valuable service to the industry is his contribution to harmony among the various theatre owner factions, making possible joint action on the important questions between the distributor and the exhibitor. Laemmle Anniversary AN event of signal interest to everyone in the industry will be the celebration of Carl Laemmle's twenty-fifth year as a producer of motion pictures at Universal City during the month of February. Hundreds of theatre owners, who have been planning to visit Hollywood "some time," will undoubtedly time their trip to be in Los Angeles so as to be able to partici- pate in Mr. Laemmle's birthday party. Increased Exports THE report of the Department of Commerce on Amer- ican motion picture exports for the first nine months of 1930 is gratifying. It shows an increase of approximately nine million feet and a value increase exceeding $700,000 over exports for the corresponding period in 1929. The United States shipped to all markets of the world during the 1930 period motion pictures with a declared value of $6,168,703. A Burdensome Ruling SEVERAL months ago, F. A. Tilton, third assistant postmaster general, issued a ruling that banners con- sisting of hand lettering made either with an ordinary brush or with an air brush are "first class matter and chargeable with postage at the rate of two cents an ounce or fraction of an ounce." As time has gone on it becomes apparent that this rul- ing is a serious blow to the entire motion picture business, particularly the smaller theatres which are not big enough to maintain their own staff of artists. The difference in the cost of shipping banners parcel post, as was permitted before this ruling, and as first class mail, is so great as to be practically prohibitive. Firms which specialize in this class of work for the- atres and which have built up businesses of national size are hard hit. It appears, unless the ruling is changed and modified, they will be compelled to limit their activi- ties to their immediate community, where such products can be delivered by messenger. William Horwitz WILLIAM HORWITZ, who a few weeks ago was known to few people in the business outside of the state of Texas, has succeeded in becoming a national char- acter almost overnight. Elected president of the Allied Theatre Owners of Texas, he was assailed by his fellow theatre owners in Houston for blocking the proposed zoning plan for Hous- ton. A day or two later, he astounded the entire industry by printing advertisements calling for state censorship in Texas, dragging in the name of Abram F. Myers, president of the Allied States Association, as favoring it. C. C. Pettijohn in addressing the M. P. T. O. A. declared that Horwitz' advocacy of censorship is simply a move to counter his rebuff in attempting to get unfair protection for his theatres. His fellow theatre owners in Houston say that he obtained the presidency of the Allied of Texas for the same reason. It appears that whoever dragged Horwitz out of his obscurity will do well to return him to it. Exhibitors HERALD-WORLD MARTIN J. QUICLEY, Publisher and Editor Incorporating Exhibitors Herald, founded 1915 ; Moving Picture-World, founded 1907; Motography, founded 1909; The Film Index, founded 1906. Published every Friday by Quigley Publishing Company, 407 S. Dearborn Street, Chicago; Martin J. Quigley, President; Edwin S. Clifford, Secretary; Georgt Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre- spondence should be addressed to the Chicago office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every fourth week as section two of Exhibitors Herald- World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two of Exhibitors Herald- World. Other Publications: The Motion Picturi Almanac, Pictures and Personalities, published annually; The Chicagoan. November 15. 1930 EXHIBITORS HERALD-WORLD 21 Chains to Return Many Small Houses to Independents: Kent MPTO A Faces Film Trade Problems With United Front At MPTOA's Helm During 1931 (Special to the Herald-World) PHILADELPHIA, Nov. 13.— Officers remaining at the helm of the Motion Picture Theatre Owners of America and new members of M. A. Lightman's official family follow : M. A. Lightman, president. Regional vice presidents: Charles Piquet, North Caro- lina. R. R. Biechele, Missouri and Kansas. Sam Dembow, New York City. Harry Arthur, New York City. Frank C. Walker, Pennsyl- vania. Jay Emanuel, Treasurer, Phil- adelphia. M. J. O'Toole, Secretary, Scranton. Fred Wehrenberg, Chairman of Board, St. Louis. Board of Directors: M. E. Comerford, Pennsyl- vania. Edward Kuykendahl, Mis- sissippi. Fred Desberg, Ohio. Edward Fay, Rhode Island. Jack Cohen, New York. Jack Miller, Illinois. Charles Williams, Nebraska. L. E. Thompson, New York. This new lineup gives Missis- sippi a representation which it has not had during the past year. It also gives Fox, in Harry Ar- thur, an eastern representation which it did not have last year when H. B. Franklin, from West Coast, was on the board. Committee Ending Work on Awarding Herald-World Plaque With applications closed November 1 for the Herald-World plaque for good sound repro- duction in theatres, the Committee on Awards "begins work this week concluding its final in- vestigations and preparing its report. The Committee on Awards, which selected as chairman Robert E. Sherwood, motion picture critic, editor, author and playwright, has been functioning for thirteen months. Preliminary figures indicate that the plaque "has been awarded to at least one theatre in practically every state in the Union, in every •part of Canada, and a number in foreign countries. Depending upon the time needed to check rip on the last applications received, the com- mittee expects substantially to close its work Eleventh Annual Convention Called Great Tribute to M. E. Comerford — Fireworks of Other Years Absent By JAY M. SHRECK CONVENTION HEADQUARTERS, PHILADELPHIA, Nov. 13.— M. E. Comerford in years to come and during his reminiscent moments can look back on the eleventh annual convention of the Motion Picture Theatre Owners of America as one of the finest tributes ever paid to an exhibitor for his service to the organization. The Philadelphia convention was a tribute to Mike Comerford, and it brought to this city for the daily sessions and banquet national personages, men out- standing both in public life and in the film industry. Fireworks did not de- velop, as many had forecast, so consequently only the presence of the oldtimers in organization circles carried one back to the days when the oratory of Sydney S. Cohen, James J. Walker, J. C. Ritter, Al Steffes and others made newspaper men regret that their shorthand had been sadly neglected. Checking back over the three days, one finds the following convention highlights: Sidney R. Kent's statement that many of the smaller theatres in chains will revert to progressive independents. Harry M. Warner's offer to donate the Sunday gross from the com- pany's 72 theatres here to an unemployment fund if the independent exhibitors will support him in the undertaking. A resolution directing President M. A. Lightman to take what action is necessary for reduction of service and parts charges by Western Elec- tric and RCA Photophone. Ratification of the new standard contract and arbitration rules which came out of the 5-5-5 conference in Atlantic City. Re-election of Lightman in order that during the next twelve months he may complete the work which he started on assuming the presidency a year ago. On November 19 a decision will be reached in New York which will deter- mine whether exhibitors of the union, regardless of whether they are affiliated or unaffiliated, or whether members of the M P T O A or Allied States Associa- tion, will save more than a million and half dollars annually on print and disc shipment charges. This important subject was presented to exhibitors by Love B. Harrell, secre- tary of the Southeastern Exhibitors organization, who accompanied Willard C. Patterson to Philadelphia. On November 19 railroad express executives will meet to consider a reduc- tion of 75 per cent on return charges. It is estimated that express charges on film shipments today total $10,000 daily. It is proposed to save 75 per cent of half of that total, which is the return charge. That would mean — saving of at least $4,000. Credit for discovering the possibility of this saving is given by Harrell to J. H. Butner of Educational' s Atlanta exchange. In view of the importance of this matter, leaders submitted a resolution, which was adopted, urging that the "organization undertakes to induce all its members, (Continued on page 25 column 1) Fox Earnings Running Ahead of Last Year; Expect 5 Million from New Films: Clarke (Special to the Herald-World) NEW YORK, Nov. 13. — Harley L. Clarke, president of Fox Film Corporation has issued a statement to the effect that Fox earnings for this year are running ahead of last year. His statement is as follows: "Fox Film Corporation earnings are running ahead of last year to date and there is no indication that they will not continue to do so for the entire calendar year. The company has five completed pictures for release and a conservative estimate of net earnings for these five pictures is $5,000,000." It was pointed out that "The Big Trail," recently released, will probably gross better than $4,000,000. This picture was produced at a cost of $1,500,000. 22 EXHIBITORS HERALD-WORLD November 15, 1930 Producers Must Fight to Hold Foreign Market, Says Laemmle Companies Overseas Working Overtime on Own Product, He De- clares— Calls Wide Film Still Experimental — Gratified at Mention for Nobel Prize for Universal^ " All Quiet" (Special to the Herald-World) HOLLYWOOD, Nov. 13. — Universal, during the coming year, will concen- trate on the development of perfect foreign versions of talking pictures to maintain the world market which the company has built up, Carl Laemmle, Sr., declared this week in an exclusive interview with representatives of Exhibitors Herald-World. Laemmle declared that foreign markets will be lost to Amer- ican producers if they do not make a definite bid for them and offer good products. He pointed out that since talking pictures had made their bow, foreign producers, with 'a headstart because they understood their own languages better than American pro- ducers, were working overtime on their products. "I do not know today whether, in our present stage of development of French, German and Spanish talking pictures, we are making money, losing it, or breaking even," he said. "That must be determined in the future. In the meantime, we are virtually forced to continue with our foreign work and to improve it considerably if we ex- pect to hold our markets." He said that the American product must be made "so well that foreign exhibitors would be glad to have it above all else," and that if Amerian producers found, after this, that they were losing the markets, they would have to give them up. Wide Film Experimental Laemmle refused to comment on wide film, stating that so few houses were equipped for it that no definite reaction from the public had been obtained. The Universal wide film product is known as Magnachrome, and the only experiment which has been conducted, according to Universal executives, is with one two-reel picture. Laemmle has shown considerable interest, but has made no definite statement pending the outcome of the wide film con- troversy which still is raging along the Hollywood and eastern fronts. "We are driving ahead with what we have on regulation film," he said. Asked about the fact that dozens of editors in America, in Europe and in Australia had mentioned him in connection with the awarding of the Nobel Peace Prize for the year, as the result of the production of "AH Quiet on the Western Front," Laemmle said that he was "distinctly gratified." "Since I entered motion pictures, almost twenty-five years ago, I have fought to ce- ment international relations through the medium of the motion picture," he said. "I have done everything within my power. "When the time came to produce 'All Topical Pictures of National Life OK'd (Special to the Herald-World) PHILADELPHIA, Nov. 13.— The M P T O A convention approved a suggestion of President Lightman that topical films illustrative of dif- ferent phases of national life be pro- duced and presented in theatres. He mentioned specifically a Mothers Day picture. Quiet on the Western Front' my son and I were faced with a dilemma. Everyone advised against it as a box office attraction, and many of the things they said about the production were unfavorable. We disre- garded box office considerations and de- cided it would be well to give it to the world as a message of peace, and nothing more." Laemmle also expressed himself as being gratified to receive the award of the Acad- emy of Motion Picture Arts and Sciences, given to him at the annual dinner of the organization last Wednesday night. The trophy was presented by Louis B. Mayer. It went to Laemmle because he, in the eyes of the Academy, achieved the high- est attainment in motion picture produc- tion for 1929-30 by producing "All Quiet on the Western Front." Biography to Appear by February During February, Universal City plans to celebrate the twenty-fifth year of Mr. Laemmle's association with the motion pic- ture industry and, in connection with this, the biography of Laemmle, written by John Drinkwater, the noted British playwright, poet and biographer, will appear. Material for this biography was gathered by Dave Bader, on special mission. Drinkwater cabled from London that he had finished the work last week, and that the manuscript would be in Laemmle's hands within another fortnight. This means that the interesting and inspirational biog- raphy will be presented to the public dur- ing or before February. "I hope that the biography will be inter- esting and educational, and that in addition it will be an inspiration to those who, at times, on the journey through life, have reason to pause and doubt themselves and their future," Laemmle said. Nickel Shows "Unfair Competition" Charges Allied Unit in Michigan (Special to the Herald-World) DETROIT, Nov. 13.— Charging that it is "unfair competition," Allied States has attacked the policy which it says chain the- atres in Michigan are following in running five-cent shows for children on Saturday mornings. The Allied organization says this will un- dermine the stability and security of the business and makes the following additional assertion: "There is a pretense of public-spirited- ness, but this is only a shield. The chains are reviving the nickelodeon days which we supposed had disappeared forever. The un- fairness consists in this: the independent theatres, competitors of the chains, buy films on a contract which stipulates that not less than 10 cents admission shall be charged; the chains buy on a franchise con- taining no such conditions." Evidently Canadian Censors Think We're Unique (Special to the Herald-World) TORONTO, Nov. 13.— Before "The Big House" was passed by the On- tario Board of Moving Picture Cen- sors, Regal Films, Limited, Toronto, Canadian M G M distributor, was re- quired to insert a sub-title announc- ing the prison conditions depicted in the picture did not apply to English- speaking countries other than the United States and that it was not suggested that the feature repre- sented prison life in any country but possibly the States. MONTREAL, Nov. 13.—"Ingagi" has not yet been passed by the cen- sors of Eastern Canada but "Africa Speaks" has been approved by both the Quebec and Ontario Boards. "Africa Speaks" has been booked into the Palace theatre, Montreal, starting November 15, and at the Tivoli, Toronto. Musicians Agree on Terms with Theatre Provided That — (Special to the Herald-World) ST. LOUIS, Nov. 13.— The Musicians' Mutual Benefit Association, in a formal state- ment issued on November 10 announced that it would enter into a new agreement with the motion picture theatres of St. Louis on the terms submitted at the recent New York con- ference with the national heads of the theatres provided that the contract gave the musicians the same right as the theatres relative to can- cellation. This one-way clause is said to be the chief obstacle to peace and not the question of the number of musicians to be employed in any theatre. Samuel P. Meyers, president of the St. Louis local "union of musicians, and William A. Williams, business manager, who issued the statement, announced that the musicians are willing to resume negotiations with the theatre owners at any time. A paragraph of the announcement follows : "We, the Musicians' Union of St. Louis, would agree to acceptance of any contract which would give the musicians the same right and protection afforded the theatre man- agers under such contract; which is fair and equitable should allow both parties the same rights and privileges ; if the manager has the right to cancel his end of the contract, that is, discharge the musicians after a few weeks' notice, then the musicians on the other hand should at least have the same right to give a few weeks' notice." J. F. Wallace, Manager of Albany R K O House, Dies (Special to the Herald-World) ALBANY, Nov. 13.— Joseph F. Wallace, for many years manager of various theatres in this city, died last week following an ill- ness of six days, caused by acute indigestion. He was born in Albany and entered the theatre field as assistant treasurer of the Leland, then owned by the late F. F. Proctor. Later he became treasurer of Proctor's Grand theatre in Albany, and later assumed man- agement of the house. He served in that capacity through Proctor's ownership and then continued as manager when R K O took over the theatre a vear or so ago. ^l November 15, 1930 EXHIBITORS HERALD-WORLD 23 Universal's Victory in Nichols Suit Clears Air for Producers Plagiarism Cloud Is Removed In Action Fought Since 1926 Leaders Realize Production Field Would Have Been Tre- mendously Limited If Court Had Upheld Claim K. C. Non- Unionists Denied Order for Restraint on Union (Special to the Herald-World) KANSAS CITY, Nov. 13.— A restraining order, asked by the Sound Projectionists Association, non-union group of operators, to prohibit members of the operators' union from bombing, picketing and placarding the- atres or from intimidating the association members, was denied in federal court here last week. The plaintiffs also had asked $10,000 from the union for the alleged bombing of the Baltis theatre, suburban house, and for alleged acts of violence at other theatres. Daylight Saving in California Doomed As Votes Pile Up (Special lo the Herald-World) SAN FRANCISCO, Nov. 13.— The daylight saving scheme on Tuesday's ballot took a ter- rific walloping at the polls and final returns will doubtless show that it suffered the worst defeat of any measure voted upon. Senator Thomas A. Maloney, manager of the California's All Right League, has issued a statement thanking the voters of the State for the support given the league in its fight against the measure. Much of the credit for the victor}' was given the moving picture industry. Music Society Denies High Court Refused to Decide Copyright Cases (Special to the Herald-World) NEW YORK, Nov. 13.— It is denied by the American Society of Composers, Au- thors and Publishers that the U. S. Su- preme Court has refused to decide whether it is legal to play copyrighted music in theatres without the copyright owner's con- sent, as was stated in a news story from Washington in the Herald-World of Octo- ber 25. According to J. C. Rosenthal, general manager of the society, the facts are that judgments were rendered against the sev- eral Texas theatre owners referred to in the Washington story, and these judgments were upheld by the court of appeals. It was the latter's affirmation of the judg- ments that the supreme court refused to review, according to Rosenthal. Judgments were for $250 for each violation on which conviction was obtained. Sunday Shows Lose in Referendum at Minden (Special to the Herald-World) MINDEN, LA., Nov. 13.— A blue law poll here resulted in a vote of 511 in favor of closing amusement places on Sundays and 325 against it. The city council is expected to enact an ordinance prohibiting Sunday shows and other amusements at its next meeting. (Special to the Herald-World) NEW YORK, Nov. 13. — The decision handed down on November 10 by the United States Circuit Court of Appeals, deciding in favor of Universal Pictures in the $3,000,000 plagiarism suit brought against the company by Anne Nichols, producer of "Abie's Irish Rose," in connection with the Uni- versal pictures, "The Cohens and the Kellys," is receiving the close attention of the entire industry. Noted by motion picture attorneys as the third such case in the legal history of the industry, this suit has been termed a crucial case because of the fact that it sets a definite legal precedent for the future in the matter of pictures produced which may bear some resemblance to a story or play. Suit Started in 1926 The decision has the effect of clearing Universal from the cloud which had hung over it since the suit was begun in March, 1926, in connection with this picture. At that time papers were served against Uni- versal Pictures Corporation, Carl Laemmle and Harry Pollard. Universal was de- fended by Siegfried F. Hartman, its gen- eral counsel, who was assisted by former governor Nathan Miller, as trial attorney. Trial started in December, 1928, and con- tinued 'till January 11, 1929. A decision in favor of Universal was rendered on May 14, 1929, Judge Goddard entering his decree in July. Appeal was taken in October of that year and was argued on October 30, last, resulting in the recent decision. During the four years before the settle- ment of the case, Universal is understood, to have spent nearly $250,000 in the de- fense, only $10,000 of which, under the America legal system, can be recovered. It has been noted that the $10,000 counsel fees awarded Universal established a rec- ord for such allowances in the United States Circuit Court of Appeals. two previous legal battles, both of which were won by the producing company at a cost, it is said, of several hundred thou- sand dollars. The first of these, which was carried to the Supreme Court of the United States, was against the Motion Picture Patents Company, involving the use of various types of film in patented projection machines. The second case resulted in the Court of Appeals upholding Universal's contention that in the dissemination of news in a motion picture newsreel. the producing company should be protected by the constitutional freedom of the press. Would Limit Production Field Behind the keen interest with which mo- tion picture producers watched this case was the realization that if the ground for plagiarism claimed by Miss Nichols' at- torneys was allowed by the court, the field of production on the screen would have been tremendously limited. Universal was also the defendant in the 200,000 Customers In Two Weeks Isn't Bad (Special to the Herald-World) ST. LOUIS, Nov. 13.— "Check and Double Check" the Amos 'n' Andy film is reported to have played to more than 200,000 cash customers during its two weeks run at the St. Louis theatre here. During the first seven days the picture clicked to the tune of 125,000 paid admissions and then dragged in more than 75,000 ad- ditional patrons in the next week. The St. Louis seats 4,200 persons and played seven shows daily instead of the usual £ve or six, keeping the doors open from 10:30 a. m. to mid- night. Laemmle Increases Advertising As Aid In Drawing Patrons (Special to the Herald-World) NEW YORK, Nov. 13.— Carl Laemmle, president of Universal, has announced a de- cided increase in the company's advertising appropriation in an effort to combat the gen- eral business depression now affecting the motion picture industry. Laemmle stated : "For first time in several years Universal pictures have uniformly made money for exhibitors at the box office, yet in the face of this sensational success we are increasing our advertising so much that it amounts to kicking the budget out of the window." He expressed belief that the only way to break open hoards of wealth accumu- lated within the past few months of hard times is to "apply pressure of the stiffest, pos- sible advertising campaign." Universal plans an increase of advertising space in trade papers, newspapers and in every other form of medium. Laemmle concludes his statement, aimed at exhibitors, with the advice to "advertise and advertise." W B Basketball Five Wins Opener from Columbia (Special to the Herald-World) NEW YORK, Nov. 13.— The Warner Brothers basketball team conquered the five representing Columbia Pictures in a practice game by a score of 30 to 8. R K O Acquires 10-Year Lease on N. Y. Mayfair (Special to the Herald-World) NEW YORK, Nov. 13.— RKO has taken a 10-year lease on the Mayfair theatre from the Forty-seventh Street corporation. The rental will be $300,000 a year. 24 EXHIBITORS HERALD-WORLD November 15, 1930 Quigley' s Proposal of Exhibitor Aid At Studios Wins Commendation Suggestion of Establishing Rotating Committee at Hollywood Available to Producers Is Fine Idea, W rites Philip Rand MARTIX J. QUIGLEY'S suggestion of establishment of a rotating com- mittee of exhibitors available at Hollywood for consultation with pro- ducers for the betterment of motion pictures is winning widespread commendation from exhibitors as a factor toward complete cooperation in im- proving the popular appeal of productions. uT^HIS is a fine proposal," writes Philip -*- Rand, Rex theatre, Salmon, Idaho. Rand adds this suggestion : "If such ideas as these or others along the same line appeal to you exhibitors reading the magazine, won't you please write to the Her- ald-World and express your sen- timents?" F o 1 lo w i n g is Rand's letter: "I wish to congratulate Mr. Quigley on his editorial in the „ ... „ , A~ , Philip Rand .November issue headed 'Aid from Exhibitors.' Mr. Quigley hits the nail squarely on the head when he says 'The only problem confronting the mo- tion picture industry is the question of product — the quality of the product.' "Exhibitors are unanimous in their desire for big pictures, for the people are shopping for their entertainment; fair pictures bring out only fair attendance, and fair attendance does not pay at the box office." "Fine Proposal," Says Rand "Producers of course are anxious to please the public and to make pictures that the pub- lic wants, but, as Mr. Quigley states, the pro- ducers, in ascertaining what the public wants, do not go far enough away from Broadway and the largest cities, nor to a sufficient num- ber of independent exhibitors over a wide area. "Mr. Quigley suggests a rotating committee of exhibitors at Hollywood available for con- sultation with producers. This is a fine pro- posal. I had suggested in a previous letter that the Herald-World send out a question- naire to exhibitors and to publish the results. Probably Mr. Quigley's idea is the better. Urges Expression of Sentiments "If such ideas as these or others along the same line appeal to you exhibitors reading the magazine, won't you please write to the Herald-World and express your sentiments? "We need more box office attractions. Won't you help get behind this and perhaps we may work out some favorable solution." German Film Industry "Annoyed" by Sarcasm Of Harassed Critics fBy special correspondent to the Herald-WorldJ BERLIN, Nov. 13. — Repeated attacks of the press upon the new domestic productions resulted in adoption of a resolution by the Spitzen organization, directing body of the German films, condemning the attitude of the Berlin lay press reviewers and expressing the producers' and exhibitors' "annoyance at the sarcastic tone of these reviews." The critics have answered by forming an association to protect their interests against the attacks and their attitude re- mains unchanged. A typical statement on the condition of German talking pictures was made in a recent issue of the Berliner Tageblatt as follows: "People who make such pictures are the same who grumble against Russian art, who want to keep embarrassing foreign competition through kontingent carriers, and who take care that one hardly gets a chance to view the fine new talkers pro- duced in America, France and Russia." The patents war still continues and about 200 exhibitors who installed Kinoton sound equipment are the latest victims of legal entanglements. Although Kinoton successfully defended its _ patent rights against Klangfilm in the High Court some time ago, the Berlin Court of Appeals has reversed the judgment. The latter court found Kinoton guilty of illegally using Lieben amplifying tubes, the patent rights of which are owned by Klangfilm. It is believed that Klangfilm will now ask for damages. World Premiere of Spoor Depth Film in Chicago State-Lake R K O's State-Lake theatre in Chicago has been chosen for the world's premiere presen- tation of George K. Spoor's third dimension film. The picture to be projected with the new film is R K O Radio's "Danger Lights," with the first showing scheduled to take place on the evening of November 15. Spoor's invention is called "Natural Vision," a system by which not only height and width, but also depth are portrayed on the screen. A wide screen will be used. The third di- mension device was perfected jointly by Spoor and P. John Bergren, engineer and physicist. The projected picture is said to retain all the natural imagery, shading and proportion of the original objects photographed, elimin- inating the flat, shadowy black and white images. Western Electric Wins Court Fight To Equip Theatre (Special to the Herald-World) NEW YORK, Nov. 13.— E R P I is pro- ceeding with the installation of a Western Electric sound system in the Monroe theatre here as a result of the decision handed down this week by Judge McGoldrick of the Su- preme Court. Previously a DeForest equipment had been installed in the theatre. General Talking Pic- tures asked for an injunction to prevent the Rhinelander Amusement Company, operators of the house, from removing the DeForest equipment. In his decision Judge McGoldrick denied this request and paved the way for the in- stallation of the Western Electric system. FN Studios Will Be Executive Centers of All WB Companies Neiv Building Erected — Production Will Still Be Separate — Ad Departments Are Combined (Special to the Herald-World) NEW YORK, Nov. 13.— Following the announcement of the consolidation of the Warner Brothers and First National sales forces, Jack L. Warner has issued a state- ment to the effect that the executive head- quarters for all Warner Brothers, First National and Vitaphone productions will be centralized at the First National Studios in Hollywood, Cal. Since his arrival here several days ago, Tack L. Warner, in charge of production for the producing company, has been in conference on the plan. Publicity Departments Merged Hal B. Wallis and C. Graham Baker are to be co-executives in charge of production for First National pictures, and D. F. Zan- nuck will have a similar position with re- spect to Warner Brothers releases. It is understood from Warner's statement that the production units of the two companies will be kept absolutely separate and will function as two distinct organizations, though included in the plan is the estab- lishment of an operating department to be headed by William Koenig with the title of studio manager. His position will entail supervision over the physical and mechan- ical details of production for both com- panies. A new building has been erected on the First National lot to house the executives. Warner stated that in thus consolidating the executive headquarters in one location, he may best take advantage of the excel- lent facilities of the First National Studio, which has come to be known as one of the model motion picture plants of the industry. The studio occupies an area of 1,075 acres. Co-executives Named The publicity, advertising and exploita- tion departments of the two companies have been mereed to take effect Monday, Novem- ber 16. S. Charles Einfeld, the present advertis- ing and publicity director of First National, will head the combined department. A. P. Waxman, head of Warner Brothers public- ity, has been promoted to publicity coun- sel for Warner interests and will engage in special work concentrating on promotion of Warner Brothers product in New York and throughout country in the capacity of manager of the newly formed roadshow department. This consolidation does not affect pres- ent staff personnel of either company. Butterfield House Is Opened; Better Times Seen in Gross Returns (Special to the Herald-World) BAY CITY, MICH., Nov. 13.— The Bay theatre, formerly the Bijou, and now be- longing to the W. S. Butterfield Theatres, Inc., was opened recently, after having been almost wholly rebuilt. The contractors left only three walls standing, putting in an entirely new front and completely readjust- ing the house into a motion picture theatre only. The seating capacity was increased from 750 to 1,050. Also, the Lansing the- atre, rebuilt, has opened its doors. ' It is reported that the gross revenues of the 80 theatres which are included in the Butterfield interests are on the increase. November 15. 1930 EXHIBITORS HERALD-WORLD 25 Lightman to Ask Service Charge Reduction (Continued from page 21) in the event of a reduction, to designate railway express as the medium of transpor- tation of films and records booked to them." The resolution read further that "the organization will impose upon all its members increased attention to obligations to make shipments to exchanges by the very first possible express after the period for which films may be booked to them shall have expired." It was the opinion of leaders as expressed in the resolution that such a reduction would result in an in- crease in return shipments by express. Kent's talk from the floor of the con- vention was straight from the shoulder. The general manager of Paramount minced no words in discussing the industry's prob- lems which have been met and problems which must be faced in the future. Although it has been understood gener- ally that Publix would eventually unload some of the smaller theatres which it ac- quired in its expansion program, his state- ment that "many small houses are going back to progressive independents," was the first official acknowledgement of the trend in circuit ownership. Kent in his frank- ness astonished his listeners on several occasions. "The progressive independent to- day," he said, "has as great a future as anyone in the business and I didn't feel that way a year ago." He advised caution in adoption of wide film, declaring that he did not believe that the time was ripe for its introduction. Referring to wide film, television and other developments, he declared that he considered it unwise to "push them down the public's throat." He brought a healthy laugh during his introductory remarks when he said that "five years ago I wouldn't have had the nerve to get up and talk before you ex- hibitors unless I could make a fast get- away." Kent is of the opinion that sound is adjusting itself rapidly insofar as production is concerned. His thought is that production forces are getting back to the fundamentals of the silent picture, using "sound only as an accessory." That sound, color and wide film can be M P T O A Pledges Aid To Relieve Jobless (Special to the Herald-World) PHILADELPHIA, Nov. 13.— The MP T O A, through Secretary M. J. O'Toole, is definitely on record to as- sist in whatever way it can in reliev- ing the unemployment situation. O'Toole will keep in touch with Colonel Wood of the Hoover staff to suggest whatever may seem advisable to lessen the tension caused by unemployment. made an asset when not overdone is his frank opinion. Color, he felt, had not yet "reached its ultimate perfection." When use of it is not overdone, however, he said, it is an asset, declaring that all color is used now only in rare exceptions. The Paramount executive, who sponsored the 5-5-5 conference which wrote the new contract and arbitration regulations, put sin- cere comedy into his discussion of these meetings, declaring that "If you want to take a postgraduate course in patience" just be chairman of such a committee. "The new contract," he holds, "is the best and fairest yet drawn. We corrected many things and some can be improved." M. A. LIGHTMAN Exhibitors and distributors, he said, sat across the table in a spirit of give and take — and at this point he took occasion to ex- press his appreciation of the service given by Lightman and of the splendid coopera- tion given by Allied, whose executives "played ball with me on the job." Further strengthening his definite opin- ions on the independent exhibitor, Kent said that "No business can prosper that prospers at the expense of the small man." Sees Personalities Returning There has been a great deal of argument in the picture business on the star system, many holding that it built false values. While not labeling it as a star system in his talk, Kent did say that "personalities are coming back next year, which is going to be a tough one on specials." Touching again upon the subject of the independent, he said that the independent man in the local community knows every- body and cannot be replaced satisfactorily by a fifty-dollar-a-week man who has no interest in the community. It is a foolish industry, he said, if it does not keep the independent alive. The leaders have got to see to it that the small man is given a break. The Paramount circuit, he contended, has personality to deal with, holding that when you take a manager out of his community you are pulling roots out of the ground, for it is hard to replace him and "that is an advantage you can't take away from the independent." Because the sound picture today has lost its novelty, he said, people no longer are going to the bigger town, a situation which has corrected itself in favor of the small town exhibitor. There are two things of real im- portance to the exhibitor, Kent held. "Aside from organization there is only one thing important and that is good pictures at the right prices." Home talking pictures, he thought, should not be sold in competition to the exhibitor. Special product, he held, should be produced for this outlet. His remarks at the Armistice Day ban- quet were directed naturally more to the public than to the trade. The producers, he said, did not want to put filth in pictures. "It is the public that sometimes calls for pictures that are a bit strong, to put it mildly. We have had several instances in our own company where we expended mil- lions on clean pictures and got nothing but flimsy, lousy support from the public. Take 'Old Ironsides' and the Byrd film. 'Old Ironsides' cost $2,250,000 and we lost $1,- 250,000. Nobody wants to make rotten, ob- scene pictures, and, all things considered, we have maintained a mighty high average in this business." He stressed here the necessity of produc- ing pictures which will bring youth into the theatre. Ask Action on Service Charge Important in the business transactions was adoption of the resolution directing Lightman to confer with Western Electric and R C A on the service and part charges which are held by exhibitors to be excessive. For a time during the discussion of this subject there was every reason to believe that the fireworks of old were again sput- tering. Walter Vincent, Jack Miller and Willard Patterson, three great campaigners, started the ball rolling, with Ed Kuyken- dahl of Mississippi expressing some definite opinions. "Charge What They Please": Miller Miller charged that Western Electric service men were becoming order takers and charged anything they pleased. He said further that when he installed equip- ment he was told the service charge of $20 to $30 a week would come down as the equipment increased. But this charge remains the same, he added. Kuykendahl sustained him and said that if there ever was a time when the reduc- tions promised by Western Electric were needed it was now. Now is the chance, he said, for the company to prove its sincerity. Patterson defended Western Electric say- ing that the money spent in research should be taken into consideration, to which Miller replied that when he paid $14,000 for his Comerford Urges Units To Give Industrial Aid (Special to the Herald-World) PHILADELPHIA, Nov. 13.— M. E. Comerford announced at the con- vention the formation of the Penn- sylvania Economic Association for the purpose of assisting in "necessary work of helping Pennsylvania indus- trially." Press, screen and radio will be mobilized in this industrial rehabili- tation movement and Comerford be- lieves that other state units of the M P T O A should get behind a simi- lar undertaking in their own lo- calities. equipment he was told that research was taken into consideration. Jack concluded with the statement that "If I didn't believe in our method of handling things I would be with Allied." The M P T O A, he said, needed more action. The discussion ended with Vincent mov- ing that R C A be included in the resolu- tion, and it finally was adopted with both companies named. In making the motion, which was sec- onded by Miller, to include R C A in the {Continued on page 26) 26 EXHIBITORS HERALD-WORLD November 15, 1930 Shock Absorber of Industry — New Name for Small Exhibitor By CHARLES S. AARONSON PHILADELPHIA, Nov. 13.— Edward Kuykendahl, Columbus, Mississippi exhibitor, and newly elected member of the board of directors, speaking be- fore the M P T O A convention here on "The Problems of the Small Town Exhibitor," termed the small exhibitor "the shock absorber of the industry." // CHIC" CHATS He stressed the fact that the theatre man- ager in the small town has a definite and important responsibility in his community, with great opportunity of being of service, since his theatre is essentially a gathering place for local residents. He deplored the manner in which large salaries in the industry are re- peated in the newspapers, giving law- makers the impression that the mo- tion picture industry is "rolling in wealth," and opening the way for ad- verse legislation with respect to taxa- tion and censorship. "Censorship," said Kuykendahl, "is defi- nitely dead in the state of Mississippi." The speaker outlined what in his opinion are the cardinal points to be carefully con- sidered by the small town theatre owner in operating his house to the best advan- tage for himself and his steady patrons. Personal Contacts Vital Personal contacts are vital to the suc- cess of the small theatre, and it is partic- ularly necessary for the owner to be on the best of terms with the local newspapers, making a decided effort to merit and re- tain the confidence of the community press. It is not possible, by reason of the short runs in the small towns, for the theatre owner to publicize his pictures by means of "splash advertising," and for that rea- son it is especially important that he cul- tivate those groups and organizations in the community which will in a sense do his advertising for him, he declared. Speaking of the necessity of keeping school pupils informed as to the showings at the theatre, this exhibitor said, "I have never cheated with either pupils or teach- ers." In this connection he said he him- self is deeply interested in playgrounds for children, even though such activities mean a cut at the box office. He believes that by such interest he is strengthening the confidence which the people of the com- munity have in him. Stresses Need of Civic Interest Ministerial organizations must be con- tacted in much the same manner, accord- ing to Kuykendahl, with attention on the part of the exhibitor given to the funda- mental L'.ws of decency in the pictures he shows at his theatre. "The small theatre owner cannot ride the fence in local politics." He must take a definite stand on one side or the other without backsliding. It is important, he continued, for the small town theatre owner to interest him- self in the work of dinner clubs, and lend his active support to any plans tending towards civic improvement. With reference to women's clubs, Kuy- Fighting Over Sales Healthy, Says Kent (Special to the Herald-World) PHILADELPHIA, Nov. 13.— That Sidney Kent enjoys a good verbal tussle was indicated in his speech when he said that "fighting between salesman and purchaser is healthy and I don't want to be in business when that stops." kendahl stressed their value in combating censorship moves in the legislatures, either municipal or state. The small community, he said, is more discriminating in its choice of pictures be- cause of the fact that everybody knows everybody else in the town. Horwitz Censured by MPTOA for Activities Favoring Censorship (Continued from page 25, column 3) resolution, Vincent said he thought RCA would be offended if omitted. William Horwitz of Texas was cen- sured in a resolution because of his activities favoring censorship. The trend of the resolution was that his action was deplored and that the M P T O A "are opposed to any censor- ship of pictures except as the same may be properly and judiciously exer- cised within the industry." Aid to the Texas exhibitors in combating this legislation also was pledged. In discussing the resolution, Vincent said he would not dignify the individual by using his name in the resolution. Fifteen states were represented in the resolution. Lightman Cites MPTOA Service Lightman on Monday read his report of the year's activities. After reviewing all that had led up to the new standard contract conferences, he said "Let it be said now that the Motion Pic- ture Owners of America offered many con- structive thoughts and in most instances got what we wanted. Our records can clearly show that." "The thought I tried most to convey," he continued, "was that our organization stands for service — first, last and foremost. We have not gone into a single place that we were not invited. Oklahoma City in- vited me over. They were neutral. At their last meeting they voted to become members of our organization. And let me say here that four other strong state or- ganizations are considering joining us, and the fine thing about it is that it came from them and not from us. We trust our work is impressive and convincing enough to bring these units into our organization." Ask Notice on Substitutions Specific request was made of distributors that they "notify the exhibitor at least within thirty days in advance of the na- tional release date of any substitution which said distributor shall make." It was an imposing list of speakers who attended the sessions and the banquet. They included Governor Pinchot, Major- General Smedley Butler, Mayor Harry Mackey, Congressman William Connery, Albert M. Greenfield, Harry M. Warner, Sidney R. Kent, Eddie Dowling, C. C. Pet- tijohn, Con McCole, Harry A. Knapp, George W. Elliott, Lieutenant-Governor Arthur James, Oscar Hanson, Frank Conk- lin, Joseph Cunningham, Dr. F. S. Irby, A. C. Larue, J. S. Parkinson and others. Huston Leaves for European Trip NEW YORK — Walter Huston, star of D. W. Griffith's "Abraham Lincoln," sailed recently for a vacation in Europe. He plans to visit Eugene O Neill in France. [Dating this from Philly, home of the Quakers, one way streets and the MPTOA Convention.] 'TTIEY came over by every possible loco- -*- moting vehicle from second installment flivvers to airplanes. Fred Wehrenberg flew up from the southern heart of the Middle West, St. Louis. . . . All the trade paper boys are on deck. . . . And a couple of them saved a buck by taking the bus instead of giving the Pennsy a break. It took longer, but Philly, with all due respect to the inhabitants, is about as lively on the seventh day of any given week as the proverbial door nail. . . . But after all, that's what hotel rooms are for. . . . M. A. Lightman's better half suddenly wired and followed the telegram with a personal appear- ance Sunday eve. . . . Booklet in hotel room, "The Art of Living Successfully," but you had to bring your own, which just isn't fair. . . . Notice under the glass on the dresser about serving "accessories," but they were after the fact, so that was all right. Charlie Picquet registered an objection when Mike O'Toole, sec. of the 'TOA, put Pine- hurst in the "among others" list of locations for next year's convention. . . . He wanted it at the head of the column and accused Mike of not playing golf. . . . Said the Carolina burg was the "garden spot of the world." . . . We wouldn't mind Pinehurst for a few days, either. R. F. (Pete) Woodhull said a "miserable Democrat from Georgia" (meaning Willard Patterson) was talking Sunday p. m. with a "patriotic Republican from New Jersey" (meaning himself). . . . Another one from Pete: "If you asked a schoolboy what was the matter with the U. S. A. and he couldn't tell you, and that boy was mine. . . . I'd give him a dime and tell him to get some buckshot and blow his brains out." When Charlie Pettijohn of the Hays organ- ization got up he said he had no comment to make on Pete Woodhull's speech because he had heard it three times before. . . . Talking about William Horwitz of Houston, Tex., he said, "He's the suit fellow. . . . He doesn't win any but he files them." Joe Kelley, one among us in this burg, pulled one that he'll have to live down. . . . The Fox picture, "Just Imagine," was shown at one of the town houses Monday night, or more properly, Tuesday morn (in the wee hours). . . . and J. K. saw it. . . . He wrote that El Brendel, Swedish actor, was featured over Charles Farrell in the cast. . . . Start laughing. . . . Farrell wasn't even in the picture. The Tuesday a. m. session started with an effective tribute to the purpose for which Ar- mistice Day has been set aside. . . . Just a few words on the Convention Hall screen . . . and the title "Lest We Forget." Edward F. Stevenson, president of Visu- graph, Inc. : "Everybody, God help 'em, knows something about the stock exchange the past few years. ..." Last . . . but a long, long way from least in this conglomeration of dots, dashes and quotes. ... If there is anybody anwhere that can throw a better party than that Tiffany outfit (meaning Oscar Hanson, Al Selig and Joe Rivkin) we'd like to meet up with him. . . . The one they put over last week in n y c was just a CORKER. . . . And the caps are all ours. . . . We got the thrill of our life coming down by bus from Yonkers after the preview of "She Got What She Wanted," when we sailed through traffic without a sin- gle stop for lights. ... 25 minutes from Yon- kers to 54th and 6th. . . . Cop who convoyed (and he knew his stuff) told us later we would have made better time in pleasure cars. . . . We said "No, thanks. . . ." 1241 was the Tiffany room down here last p. m. . . . 'nuff said !— "CHIC" AARONSON. November 15, 1930 EXHIBITORS HERALD-WORLD 27 Tax Peril Demands United Front: Petti John Says Zoning Will Rid Exhibitors of 14 Months Waiting Ridicules Horwitz s Claim That Myers Backed Him in State Censorship Plea By CHARLES S. AARONSON PHILADELPHIA, Nov. 13.— If 5 per cent of the taxation legislation due to come up before 44 state legislatures, after the first of January, is passed, the motion picture industry "might as well kiss itself goodby," C. C. Petti- john, general counsel of the M. P. P. D. A., told the opening session of the eleventh annual convention of the Mo- tion Picture Theatre Owners of America. vital need of taxation necessary institutional the motion picture in- C. C. Pollijohn With most states in revenue by reason of appropriations, he said, dustry has been brought to the atten- tion of legislators by the "foolishly paraded dollar sign" and the flaunting of large fig- ures for salaries and productions in press and advertising. The conversion from silent to sound and talking pictures has cost the industry in the neighborhood of $500,000,000, _ ac- cording to Pettijohn, and the amortization of that tremendous sum will require from 10 years to 30 years in the case of some companies. The change, however, was a vitally important stimulus to the industry at a time when it needed it most, serving to save it from a worse situation than that in which it finds itself at present. "In January, February and March of 1931," stated Pettijohn, "the industry will face a situ- ation unprecedented in its history, and opti- mism must be put out of mind until the spring." The industry will not live, in his opinion, if it is forced to pay in taxation a sum which in all likelihood would amount to $360,000,000 a year throughout the country. There has never been a time in the history of the industry when it was more necessary for producer, distrib- utor and theatre owner to stand shoulder to shoulder in a united front in an effort to cope with the serious situation now facing the motion pic- ture business. "The time has come," Pettijohn declared, "when the fellows who want to tear down have got to be put on the spot where they belong. This business is not a racket!" The answer is to make good pictures which can be played at a reasonable profit to the producer and exhibitor, and, in the opinion of the speaker, it can be done. On the subject of zoning, he expressed the belief that there are only three important points which cover the situation thoroughly : first, pictures ; second, theatres ; and third, On Credentials and Resolutions Groups (Special to the Herald-World) PHILADELPHIA, Nov. 13.— The credentials committee consisted of R. X. Williams, Jr., Jay Emanuel, Charles Williams, Edward Fay and William Benton. On the resolutions committee were Bill Dillon, Mike O'Toole, Joe Hewitt, Willard Patterson and Lewen Pizor. play dates. The average exhibitor is inter- ested in knowing what pictures he can get, how much he must pay for them, and when he can expect to show them. Points to Varying Condition As for the first of these problems, he held that it is merely a matter of the number of companies producing and the number of pic- tures they make following closely the eco- nomic law of supply and demand. Price always will be a case of bargain and sale in purchase in much the same manner as in the sale of any commodity, he said. Much can be done on the subject of play dates and both the sincerity and motives be- hind many of the numerous attempts to attack this serious problem have been questioned, stated Pettijohn. There are in the United States 32 zones in which different conditions exist, he said, with a number of examples of unfair protection and unfair advantage by those in whose hands lies the greatest buying power. He himself, he said, found several places in the United States where small exhibitors were forced to wait 14, 15 and 16 months for pictures after they had closed their first runs. "It is possible in this business," said Petti- john, "for films to get to the most modest theatre in the country within a period not to exceed seven months." There is a big advan- tage to both the public and the exhibitor in early showing of features, he continued, and there is no reason for any exhibitor waiting one year or more for his pictures. He stressed the point in this con- nection that the industry cannot stand still, and expressed the belief that every territory in the country will be zoned with the eventual re- sult that there will be no spot in the United States where an exhibitor will have to wait 14 to 16 months. Pettijohn reviewed the situation in Houston, Tex., in which William Horwitz insists, ac- cording to the speaker, in playing pictures 40 days ahead of any other exhibitor in Houston at a 5 and 15 cent admission. The exhibitors of the city were justified in the objection they raised, he said, but Horwitz became president of the allied exhibitors organization of Texas and immediately released a newspaper ad- vertising campaign in which he accused pro- ducers of putting out obscene pictures and called for state censorship. (These adver- tisements are reproduced on page 37.) This, according tc the speaker, was a move on the part of Horwitz countering his rebuff in an attempt to gain unfair protection. • Horwitz had claimed that Abram F. Myers, president of Allied, had backed his statement on the necessity of censorship. Pettijohn said, in this connection, "I can- not conceive that Myers ever made such a statement." Censorship, he continued, is ten times more serious since the advent of the talking picture, by reason of the sound-on- film method, than it ever was in the case of the old silent. Censorship, in Pettijohn's opinion, must be avoided at all costs, and the necessity has arisen for censorship from within the industry rather than from without. Film Trade United In Prosperity Drive Hays Tells M P T O A Responsible Members Working To- gether for Solution of Com- mon Problems, He Says (Special to the Herald-World) PHILADELPHIA, Nov. 13.— An in- dustry better able than ever to aid busi- ness toward a restoration of public con- ference and prosperity, was the way Will H. Hays characterized the motion picture industry in a letter to the M P T O A convention. Unable to at- tend the convention, Hays sent the fol- lowing message to President M. A. Ligbtman : "Dear Mr. Lightman : It is with sincere regret I must inform you that I now find it impossible to accept your kind invitation to attend the annual convention in Philadelphia of the Motion Picture Theatre Owners of America, November 10-12. Try as I would, I could find no way of deferring a business trip to the Coast during that period. However, I would like to deliver, through you, a brief message of greeting to the members of your organization. In Best Position to Help "The motion picture industry of the United States, I believe, has. never been in better position to contribute by its own soundness to the restoration of public confi- dence and of national prosperity. Today, perhaps more than ever before, the responsible members of the industry, and all the branches of its service to the public, are working shoulder to shoulder in the solution of com- mon problems. Product, distribution, and service are marching in close step. "By the progress made in developing the entertainment, artistic, and informative values of the screen, the industry is creating the basis of a new prosperity. It is a tribute — a great tribute — both to those who show pictures and those who make them, that we are continuing a step ahead in the character of our screen productions. Only in that direction lies the largest measure of self-service ; it is only by this means that motion pictures can contrib- ute most to the life of this age. An art that lives for the day spreads the seeds of its own decadence. An art that ceases to move forward is as good as dead. Growth Based on Social Aims "Every time that the industry produces a better picture it is laying the foundation for a broader public appeal. Every time that an exhibitor shows a better picture, he is ensur- ing the permanence of his success. For the true measure of success is not necessarily your gross this week or next week, but where are you going to be two years, or three years, or five years from now? "To me the future growth of the industry is inseparably joined to the constructive recog- nition of its social responsibilities. Few or- ganizations have shown more increasing evi- dence of this spirit than the Motion Picture Theatre Owners of America. I congratulate your organization on its achievements and I extend to you and your membership my cor- dial best wishes. Sincerely yours. Will H. Hays." 28 EXHIBITORS HERALD -WORLD November 15, 1930 Registered at the M F T O A Convention Geo. P. Aaron s Chas. S. Aaron son Jack Alicoate Louis K. An sell B M. J. Baranco Mrs. Marie Barell R. W. Baremore David Barrist E. F. Beecher Helen Belchites Mrs. David Belson David Belson Allen M. Benn M. A. Benn Mrs. R. R. Biechele R. R. Biechele J. J. Bielman Allen H. Bissinger M. A. Block Louis Bloom H. Blumberg B. Blum bert H. F. Bodie B. Borowsky Mrs. B. Borowsky Geo. Browning Wm. E. Butler Frank Butt Geo. Byrnes J. R. Cadoret E. C. Callow J. R. Cameron Paul Castello P. W. Chambers R. E. Christiansen A. H. Clogston Miss T. Florence Close G. H. Cohen Harold D. Cohen Samuel Cohen Wm. Cohen Reary Collins Jule Collins Lucille Collins M. E. Comerford c. connell James Cunningham Joe Cunningham J. F. Dailey Mrs. A. L. DeBerri J. R. Denniston Mrs. J. R. Denniston Fred Desberg Wm. A. Dillon J. R. Dolan W. F. Eberhardt Arthur Eddy John C. Ehrlich Mrs. John Ehrlich Abe L. Einstein Jay Emanuel J. C. Enslen R. W. Etris B. Faller E. M. Fay J. Feeney Geo. N. Fenberg Ben Fertel Emily Fertel Morris L. Fineman Mrs. AIorris L. Fineman W. E. Fischelis Geo. Fish man E. M. Forte J. A. Forte C. J. Frank A. M. Frere T. F. Frere Pat Garyn Morris Gerson Philip Gerson Mildred Girard Max Goldberg Stanley Goldberg Dave Goldenberg Jesse J. Goldburg AIartin H. Goldenburg Elliott J. Goldman Mrs. Elliott J. Goldman Moe R. Goodman C. H. Goodwin Miss B. Goodwin Chas. H. Goodwin, Jr. Paul J. Greenhalgh Herbert Grau Jocyene Guthrie H Oscar Hanson Lee Harvey W. A. Haynes Emanuel Heller John Hendrick G. Willis Hersh Joe Hewitt B. Hirsh F. Hohmeister C. F. Hopkins S. Hyman E. Van Hyning Bud Irwin Sid Jacobs K D. Katlin Harry Katze C. S. Kelley Robert Kessler Harry Kirchgessner Charles J. Klang R. C. Kneuer E. O. KOLLMORGEN A. F. Kramer George F. Krause W. C. Kunzman Ed. Kuykendall Mrs. Ed. Kuykendall M. S. Landow A. Lang A. C. LaRue Oscar Lehr M. F. Lenetz G. Leon Geo. Lessy I. Lesser M. Lessy Jesse Levine M. J. Levinson Edward G. Levy Jack Levy P. Lewis Jack Lexey M. A. Lightman Homer Lord Herbert C. Lockwood M N. D. MacBean L. Mack W. J. Madison H. H. Mather W. H. Matthews Mrs. John I. McGuigan D. McRae Geo. Meeser Miss J. Merethid Don Merserau Franz Merz, Jr. Gabriel Michels Herbert Miller D. C. Miner Geo. Murray N Oscar Neufeld Oscar F. Neu G. F. Nonamaker T. F. Norman O Lillian O'Boyl'e C. R. O'Neill Raymond J. O'Rourke Helen O'Toole David Palfreyman John S. Parkinson B. H. Patrick Williard C. Patterson H. H. Pease Harry Pearlman R. P. Pedcore Chas. Pettijohn Charles W. Picquet Ben Piermont Lewen Pizor E. N. Plate Joseph Price Mrs. J. S. Price A. M. Prentice R Ken Randall Mrs. O. M. Rau O. M. Rau Al Reh A. D. Resnick Mrs. A. D. Resnick Miss E. Riggins Geo. Ritch Jos. Rivkin John M. Roach Herman Robbins AIlLTON ROGASNER Mrs. Milton Rogasner Diana W. Rogovin Captain Sarkis Torossian Harry A. Samwick H. V. Schaefer e. schweriner Jake Schneider J. T. Schaefer Al Selig Al Shermin Benj. Shindler Mrs. B. Shindler J. M. Shreck Jos. L. Shylman W. A. Smale Gordon L. Smith Arthur B. Smith M. T. Spraker F. B. Stern Charles Stiefel Samuel Storch H. D. Strauss Walter Stuempfig Mrs. Walter Stuempfig W Frank C. Walker E. Walters Harry Waltzer A. Warrington F. B. Warren M. Wax H. E. Weiner J. T. Weise I. Weinberg Fred Wehrenburg E. F. Wick Mrs. E. F. Wick " I. Wiernik E. F. Wiker C. E. Williams R. X. Williams Arthur A. Wilson Wm. J. Wilson C. F. Williams Wm. H. Wolf W. E. Woodard R. F. WOODHULL Robert C. Wood G. Yeager Say Independents Can Handle Legislation Best (Special to the Herald-World) PHILADELPHIA, Nov. 13.— The trend of several talks was that "it is good business" u>t the affiliated and independent exhibitors to be associated in one organization, for the independent is in a better position to handle legislation. Tribute to Comerford PHILADELPHIA, Nov. 13.— C. E. Wil- liams of Omaha said of Mike Comerford: "If it had not been for his loyal support we wouldn't be here today." Nine Cities in Field for MPTOA's '31 Convention (Special to the Herald-World) PHILADELPHIA, Nov. 13.— Here are file- names of the cities seeking the 1931 conven- tion : Pinehurst, St. Louis, Kansas City, New Orleans, Chicago, Washington, New York,. Rochester, Boston. November 15. 1930 EXHIBITORS HERALD-WORLD 29 PHILADELPHIA, Nov. 13. BROADWAY went on a rampage this week and leaped the Hudson and Dela- ware rivers to settle down at Ninth and Chestnut streets in the Quaker City for the annual confab of the Motion Picture Theatre Owners of America. % % % The place was the Benjamin Franklin Ho- tel and there wasn't one complaint on serv- ice. Even the house sleuths were regular. Off-the-record honors went to Os- car Hanson, Al Selig and Joe Rivkin of Tiffany, the triumvirate which last week staged one of the film indus- try's greatest parties in New York. Do they know their parties? Ask a couple of hundred exhibitors, him salesmen and press representatives. sfc *£ ^ The Benjamin Franklin could have used a dozen more elevators Monday night. M. A. Lightman's dance on the mezzanine and Han- son's twelfth floor rendezvous kept the "lift" boys busy. They automatically stopped at two floors. One of the prise jokes of the conven- tion was told by Arthur Hirsch and cor- roborated by Jack Miller. It concerned Al Capone, who, it seems, has projection caitipment in his Chicago hotel suite. Here a few days ago, according to this story, one of his men went- to Para- mount for a picture. "What picture do you want?" asked the booker or who- ever was handling it. "Manslaughter," replied Al's right bower. * * * For no good reason — or maybe there was — people this country over have had the wrong slant on Major General Smedley Butler of the Marines. He probably analyzed it in his own words when he said at the convention banquet that these opinions all develooed "while I was a cop" in Philadelphia, refer- ring to the period during which he was brought here to "clean up" the town. Between five and six hundred men and women found at the banquet that they had him wrong. Af- ter hearing him talk and after meeting him one can readily understand why he is a Major General in Uncle Sam's Marines. % ^c 5^ May we say the following in the true spirit of friendship and as a tribute to a man who deserves it: M. A. Lightman is one of the £nest per- sonalities in the motion picture busi- ness. Cooperating with him in di- recting the national organization is a man who is held in the highest re- spect by the producer, the distribu- tor, the affiliated and the unaffiliated exhibitor, and that man is M. E. — and though we are his junior we would rather call him Mike Comer- ford. * * * The esteem in which Mike Comerford is held in official and civic life can be compared only to the esteem in which a person holds his father. The convention this week has been a tribute to him. * * * Southern hospitality will make itself ap- parent on November 30 and December 1 at the Peabody Hotel, Memphis, when the Mo- tion Picture Theatre Owners of Arkansas, Mississippi and Tennessee meet. Jeff Norman will be in charge of all convention arrange- ments. See Jeff. ^ % ^ Gar O'Neill of Pathe, does not realize the trouble he caused the trade press. Every- body stopping at the Benjamin Franklin out- side of the industry, that is — wanted a set of his beautiful prints on Pathe star photo- graphs, and for some reason all these people came to the trade press. It is an even bet that Gar's prints got the widest circulation of any accessories in the hall. National Theatre Supply, National Carbon, Heywood-Wakefield, and Jimmy Cameron headquartered on the fifteenth floor. Popular hosts here were Ben Blumberger and Gordon L. Smith of National Theatre, Bill Kunzmann, George H. Mayer and Frank Hohmeister of National Carbon, Donald McRae of Peerless Lamps, and L. H. Francis of Heywood- Wakefield. * * * Trailers played their important role in enlivening the convention. Pat Garyn was kingpin in the National Screen Service booth, with every registrant zvearing his fresh carnation each day, a walking delegate for Advance Trailer. Morton Van Praag of Advance had a charming dispenser of red and white flozuers at each session with the banquet thrown in. * % H* It was our pleasure to meet again William Smale of American Seating, with whom we spent many pleasant hours a year ago at Mem- phis. We learned for the first time that Bill was one of the survivors of the North Shore wreck in Chicago and for several months had lain at death's door. * * * This convention brought new faces into the National Exhibitor Organization. Among these were R. X. Williams, Jr., of Oxford, Mississippi, secretary of the Tri-State Theatre men ; R. E. Christiansen of the LaSalle thea- tre, Chicago and Van Hyning of Kaysee — MGM's Warning KEEP Within the Law! Compliments o/ MLT70-GoMu-vn-Mavi7 Keep if for extra playing time. It's Joan Crawford's newest Big One! Xcralb ^aS3£*arribune and not to forget Ed Kuykendahl, who has many pronounced opinions on the problems of the small town exhibitor. * * * In stating this convention brought new faces into the exhibitor organiza- tion, we neglected the name of T. Har- old Cohen, one of Mike Comerford's most promising young men. He was a member of the important Pennsylvania delegation which included two men without whom no convictions would be complete — Bill and Jerry Cadoret. * * * "We'll always have politics in our business :" — Comerford. * * % Every one knew that once you got Frank Walker on his feet he could talk, but it was not until after his remarks at the opening ses- sion that the reason for his splendid oratory was disclosed. He is an attorney. * * % The dance Monday night and the banquet and dance Tuesday night were made more pleasant by the presence of three charming women — Mrs. Lightman, Mrs. Biechele and Mrs. Oscar Hanson, the latter com- ing over from New York to be pres- ent Monday night at Oscar's glorious party. * * * No one was busier during the convention than Jay Emanuel, whose duty it was to see that the clockworks ran smoothly. Ably assist- ing him was Paul Greenhalgh. * ♦ * "Europe wants pictures made in American." — Comerford. * * * Irving Lesser of General Talking Pictures was called on Wednesday at the open forum with the suggestion made that he tell why he had come to the convention. He said : "I have been asked to tell why I came to the conven- tion. I'll tell you. I came over to have a good time and I have not been disappointed." Kansas and Western Missouri set their own little record with all presi- dents of the organization since its inception, barring one, in attendance. Dick Liggett, Morton Van Praag, Dick Biechele and E. Van Hyning comprised this unusual aggregation. * * * It would have been a pleasure to have had Jack Miller at the open forum but unfortunately it was necessarv for him to rush out Tuesday afternoon so that he might be in Chicago Wednesday when 30 fire ordinance cases were on the docket. •m * * Walter Eberhardt, who forgets business care for the next few weeks so that he may get the lowdown on Rome, Paris, and London, was an interested spectator Tuesday when a resolution complaining of Western Electric's service and part charges was offered. It looked like fireworks for a while, with Jack Miller and Willard Patterson supplying the powder, but Walter Vincent saved the day by offering the suggestion that R C A be included in the resolution. 30 EXHIBITORS HERALD-WORLD November 15, 1930 $589,848 Contract to R C A For Navy Sound Equipment Apparatus, Built to Navy Specifications, to Go Into Battleships, Shore Stations — Will Train Men to Handle It — Largest Single Order (Special to the Herald-World) NEW YORK, Nov. 13. — R C A Photophone has been awarded a contract involving $589,848 for the installation of sound equipment in ships and shore stations by United States Navy Department. This is said to be the largest single order ever placed for sound equipment and was awarded RCA as the result of bidding which opened October 31. The contract calls for apparatus to be built according to Navy specifications with delivery starting on April 1, 1931. 20 bat- tleships, 60 cruisers, 120 destroyers and the more important shore stations bring the total installations to 300. Arrangements are now in negotiation with 12 producing companies for a supply of pictures. En- listed men are to be trained to handle the equipment. The closing of the contract marks the entry of sound on a large scale in the edu- cational program of the Navy and follows the recent installation in 60 Army posts. Charles J. Ross, executive vice-president, RCA Photophone, said: "We are ex- tremely gratified that the Navy department has selected RCA sound equipment for the entertainment and instruction of officers and men who constitute this arm of na- tional service. To have been accorded this recognition, following competitve bidding with other manufacturers and following exacting tests by the Navy, is a tribute which any manufacturer in the field might be proud of. This latest and by far great- est single contract of its kind ever made has given our sound equipment a most sub- stantial endorsement. I am confident that the use of this equipment for educational as well as entertainment purposes will do much to establish the scope and importance of sound pictures as new instrumentality of training and education." has been engaged on a new long term con- tracts by M G M. She has been given a straight comedy part in the new picture "Re- ducing," in which she is paired with Polly Moran. Radio Corporation to Pay Regular Dividend On Preferred Stock (Special to the Herald-World) NEW YORK, Nov. 13.— The regular quar- terly dividend of $1.25 on the Class B pre- ferred stock and 87^4 cents on the Class A preferred has been declared by the Radio Cor- poration of America. Both will be payable January 1, 1931, to shareholders of record December 1. Officials of the corporation had intimated for some time that the regular dividends would be paid, but weakness in the stock had caused concern in speculative circles as to whether it could be paid. Marie Dressier Rehired (Special to the Herald-World) NEW YORK, Nov. 13.— Marie Dressier, star of "Min and Bill" and "Anna Christie," Paramount Declares $1 Common Dividend, Payable December 27 (Special to the Herald-World) NEW YORK, Nov. 13.— At a meeting of the board of directors of Paramount Publix Corporation, the regularly quarterly divi- dend was declared, amounting to $1.00 per share on the common stock, payable De- cember 27, 1930, to stockholders of record at the close of business on December 5, 1930. The books will not close. U A Circuit Earns $1. 18 on Common for Year Ended Aug. 31 Net Income $869,631 After Interest, Taxes, Etc. — Total Assets $2,069,511— No Loans (Special to the Herald-World) NEW YORK, Nov. 13.— United Artists Theatre Circuit, Inc., and subsidiaries re- port for the year ended August 31, 1930, a net income of $869,631 after interest, taxes and provision for depreciation and amor- tization. This compares with $1,113,732 shown in the previous annual statement, which included the profit realized from sale of minority interest in the P. C. T. Circuit of Great Britain. After deducting $280,000 for preferred dividends on the 40,000 shares of 7 per cent convertible preferred stock there remains $589,631, equivalent to $1.18 a share on the 500,000 shares of common stock. Cash stood on August 31, 1930 at $1,750,- 548. This compares with cash and call loans of $1,238,973 a year ago. Total cur- rent assets on August 31, 1930, were $2,- 069,511, and current liabilities $313,001. There were no bank loans. Consolidated balance sheets for the years of 1930 and 1929 give the following figures. In the matter of assets, theatre investments (1930) $6,544,869, (1929) $6,748,352; cash (1930) $1,750,548, (1929) $1,238,973. As to liabilities, common stock and surplus (1930) $2,396,978, (1929) $1,807,346; 7 per cent pre- ferred (1930) $4,000,000, (1929) $4,000,000; theatre mortgages and purchase payments (1930) $2,188,222, (1929) $2,771,430. It is understood that the management has under consideration plans for conservative expansion. Brokenshire Signs Two Year Picture Contract (Special to the Herald-World) NEW YORK, Nov. 13.— Norman Broken- shire, well known radio announcer, has just signed a two year contract with Pictorial Cyclopedia, Inc., with offices at 630 — 9th Ave- nue, New York City. Pictorial Cyclopedia will produce 26 Talk-O-Graphs for 1931 with the personality of Norman Brokenshire in each one. SECURITIES PRICE RANGE Week Ending November 12 (Special to the Herald-World) NEW YORK, Nov. 13. — Following a series of daily de- clines in the market on the heels of the election returns, shares took an upward course and on Tuesday showed considerable activity in reaching- higher levels, though in amusement stocks NEW YORK STOCK MARKET Sales \merican Seating 200 Brunswick-Balke-Collender 2,500 Celotex 2,100 Do. ctfs 1,700 Do. pfd 1,010 Consolidated Film 7,100 Do. pfd 3,280 Eastman Kodak 66.900 Electric Storage Bat 8,000 Fox Film "A" 294.600 Gen. Theatre Equipment 49,200 Keith Albee Orpheum 300 Loew's Inc 159,800 Do. pfd. xw 100 Metro-Goldwyn-Mayer, pfd 200 Mohawk Carpet 6,000 Paramount 90,600 Pathe Exchange 13,500 Do. "A" ..._ 9,100 Radio Corporation 421,200 Do. pfd. "A" 2,200 Do. pfd. "B" 3.500 High Low Close 6% 6 6% i3y2 12% 12% 9% 8% 8% 9% 9 9 32 30 30% 14% 18% 12% 12% 17 % 17% 170% 155% 161 54% 47% 47% 36% 27% 27% 21 16 17% 98 90 90 60% 56 56% 93 93 93 25% 25% 25% 13% 11% 12% 47% 41% 42% 3% 3 3 7% 5% 5% 19% 14% 14% 50% 49 49 51% 45 45 the results were mixed. Eastman Kodak was up 2*4, General Electric 1, but AT&T dropped 3%, Loew's, Inc., 7-8, Para- mount-Publix 7-8, Radio :4, and Warner Brothers 1%. Following is a resume of the week's trading : Sales Radio Keith Orpheum 297,000 Shubert Theatres 8,300 Universal Pic. 1st pfd 20 Warner Brothers 189,400 Do.' pfd 300 CHICAGO STOCK MARKET Gen. Theat. Inc 2,350 Marks Brothers evt. p ' 100 Morgan Litho 750 U. S. Gypsum 2,705 Do. pfd 160 NEW YORK CURB Columbia Pictures 1,200 Do. vtc 400 Cons. Theat 200 Fox Theatres 18,900 Loew's war 1,400 National Screen 900 Sentry Safety 1,100 Technicolor, Inc 8,600 Trans-Lux 2,100 U. S. Gypsum 800 ligh Low Close 22 18% 20% 6% 4% 5 46 46 46 19% 13% 14% 35 35 35 r 21 16% 17% 6% 6% 6% 6% 6% 6% 37% 35 35 19 119 119 29% 25% 21% 26% 2ti 25% 2% 2% 6% 4% 5 6% 4% 4% 19% 16% 19% 1% % 1 11 8 8% 6% 5 5% 37 35 % 35% ^ November 15, 1930 EXHIBITORS HERALD-WORLD 31 w Film News in Pictures PICTORIAL SECTION Stories Told by the Camera A gala event of the fall season on the coast, and one entirely in keeping with the Warner Brothers' program of theatre expansion was the breaking of the ground for the new Warner Beverly Hills theatre at Wilshire Boulevard and Canon Drive. Jack L. Warner, Jr., son of the vice president in charge of production for the com- pany, breaks ground with a gold-plated spade. Louis B. Mayer of the Academy of Motion Picture Arts and Sciences has presented Carl Laemmle, presi- dent of Universal, the gold statuette for the finest screen play of the 1929-1930 season, the picture being "All Quiet on the Western Front." George Arliss was the honored guest at the recent opening of the New Victoria Cinema in London, where his most recent picture for Warner Brothers, "Old Eng- lish," was the feature of the programme. In the group are, beginning at the left, C. M. Woolf, Isadore Oster, A. W. Jarrett, George Arliss, A. E. Newbould and Mrs. George Arliss. The opening was attended by notables from all walks of life. New York City. End of the line. And so Harold Lloyd bounds out (yes, you've guessed it) "Feet First," in such a hurry was he to review the first showing of his recent picture for Paramount — well, we've already told you the title. 32 EXHIBITORS HERALD-WORLD November 15. 1930 A distinguished group pose during a leisure moment for the cameraman at the Universal studios. Reading from the left we have Monta Bell, director; Erich Von Stroheim, who is noted both as a director and actor; Carl Laemmle, Jr., general manager of the Universal Pictures corporation, and Robert Harris, head of the scenario department at the studios in Universal City. Bold, bad men of the far, far west (originally from Africa) in town of a Saturday night to try their luck at — we might say gambling. The Tiffany Chimps are seen here in a scene from the comedy, "The Little Covered Wagon." Herman Rosse, UniversaPs art director, has been awarded the first prize for motion picture art direction during 1929-1930 by the Academy for his settings in the pic- ture "King of Jazz." Andy Clyde has evidently gone in for the study of bicuspids, and although the way in which he is gleaning his knowledge may not be particularly scholarly iri appearance, it nevertheless is determined. The title of this inew Educational-Mack Sennett comedy is "Don't Bite Your Dentist." and playing in the picture, with Andy is Daphne Pollard and Patsy O'Leary. We somehow don't envy the patient under Andy's scrutiny. November 15, 1930 EXHIBITORS HERALD-WORLD 33 Ramon Novarro looks very much at home in a di- rector's chair. The popular M G M player assumed the role of director and star in the making of the Spanish and French versions of his most recent picture entitled "Call of the Flesh." Sam Wood, director of M G M's "Within the Law," couldn't find his star, Joan Crawford or his featured player, Marie Prevost, on the sound stage when he was ready for them, so he took a look outside and there they were, deeply engrossed in what Helen Wills was telling them about some of her exploits in the game which she has mastered. The problem in this picture (not very hard) is to find those mentioned above. • «J ■:§;«... . Br ' am at - f a^B^ ^Hf '* aflHfl -z^r. ^^ Jppf ... ' Wt^F" W^ ' 1 '^-lpl' R m j& ^P^ r -*m ■Zjmtisgtfas%£~fjU^,.. ■ ■ IBS m* 1 Hil lk4-.iL A\m c ■•J^Mrs »««>— -J^Htc'"?- * -." ♦ • ■ A life staked on the turn of a hand, a man and a girl bartering for a life, the life of the girl to a suave gambler or the life of a man to the girl who loves him. This is one of the tense, very tense, moments in First National's picture, "The Girl of the Golden West," which fea- tures the beautiful Ann Harding. Seated around this table, with a blizzard raging outside, is Ann Harding, James Rennie and Harry Bannister. Blissfully unaware that anyone is even near them, seem Lawrence Gray and charming Marilyn Miller, star of the musi- cal comedy, "Sunny," which is being "put to pictures" by First National. 34 EXHIBITORS HERALD-WORLD November 15, 1930 World Boosts Its Purchase of Our Pictures Nine Million Feet American Distributors Sold All Countries 210,000,000 Feet of Film During First Nine Months of This Year, Figures Show— 140,000,000 Feet With Sound (Special to the Herald-World) WASHINGTON, Nov. 13. — American motion picture distributors increased their total exports to all parts of the world nearly nine million feet during the first nine months of 1930, according to preliminary figures just released by C. J. North, chief of the motion picture division of the U. S. Department of Commerce. The total for the period was 210,037,969 linear feet, with a value of $6,168,703, as compared with 201,137,429 feet, valued at $5,449,491, during the corresponding period of 1929. The largest portion of this in- crease is represented by positive films, which totaled 201,320,492 feet with a value of $5,166,805. Exposed negative exports also increased to 8,717,477 feet, valued at $1,001,898. Most of Footage With Sound The figures disclose that of the film ex- ported during the 1930 period, 5,208,810 feet of negatives, and 132,239,581 feet of posi- tives, were sound pictures, either talking or synchronized. For this period, exports to Europe reached the unprecedented total of 93,537,- 822 feet of motion pictures, this section of the world becoming by far the best market for American producers, the former lead- ers, Latin America and the Far East, hav- ing taken less than previously. United Kingdom Biggest Buyer Of the European countries, the United Kingdom was by far the best buyer of American film product, importing nearly 10,000,000 feet more than it did during the first nine months of 1929. France, which stood ninth in the 1928 period, and seventh in 1929, went to second place in world standing during the 1930 period, taking 17,318,513 feet, which was more than double the amount imported during the 1929 period. Germany, formerly the third largest mar- ket for American motion pictures in Eu- rope, dropped from fifth to sixth place in the world standings, although it took nearly a million feet more the first nine months of this year than it did in the correspond- ing period of 1929. Canadian Imports Increase In Latin America, Argentina, Brazil and Mexico remained the leading importers of What to Do? Patrons Won't Leave the Show (Special to the Herald-World) PETERSBURG, IND., Nov. 13.— W. T. Mitchell, manager of the Lin- coln and Lyric theatres here has a new problem on his hands. It isn't any longer a question of how he can fill his houses, but how he can get the patrons to leave after they have seen the show once, he says. Mitchell showed the first of the new M G M Dogville Comedies series on a Saturday afternoon. When the first screening was over, no one left the show, but stayed on to see it a second time. "This is the first time in 11 years that a comedy has stopped my show," he says. Now he is planning children's matinees for later releases in the series. American films in that section, although their imports dropped. Australia, which led the world as a quantity market for American films from 1925 through 1928, has been so far this year only the third best buyer among the nations of the world. Canada went" up over its 1929 purchases, taking 12,534,397 feet, valued at $501,469, during the first nine months of 1930, as compared with 10,609,548 feet, valued at $462,734 in the corresponding period of 1929. During the nine-months period of 1930, the American export of sensitized unex- posed stock increased about 50 per cent, while the American importation of similar stock declined approximately 150 per cent. Warners Announces Four New Theatres to Be Ready by Mar., 1931 (Special to the Herald-World) NEW YORK, Nov. 13.— Warner Brothers has announced that it will formally open four new theatres between the middle of this month and March, 1931. The newly-constructed Warner Brothers the- atre in Chester, Pa., was to open November 14. On January 1, the second and third of the group will be ready in Youngstown, Ohio, and Eric, Pa. The fourth house will open in Milwaukee some time in March. Construction has begun on Warner houses in Morgantown, W. Va., and Torrington, Conn. Contracts will be awarded in the next few weeks for an office building in Perth Amboy. N. J., to adjoin a theatre which will be built later. Dave Miller Promoted To District Manager For U in Buffalo Area (Special to the Herald-World) NEW YORK, Nov. 13.— Dave Miller, for 12 years with Universal, has been promoted to a district managership, with headquarters in Buffalo and supervision over Buffalo, Cleveland and Cincinnati. Miller has held various manager's posts within recent years, at Buffalo, and in New York particularly. This appointment is said to be in line with Carl Laemmle's policy of promotion from within the organization. Phil Reisrnan Leaves New York on Sales Tour (Special to the Herald-World) NEW YORK, Nov. 13.— Phil Reisrnan, general sales manager for Universal, left last week for the Coast where he will confer on production plans with Carl Laemmle and Carl Laemmlc, Jr., at Universal City. At the same time, Reisrnan will make an extended tour of the company exchanges on the way westward, and on the return trip east. His first stop was to be Chicago. "Average" Films Make Poor Business, Says Derr (Special to the Herald-World) NEW YORK, Nov. 13.— The show- shopping public patronizes good en- tertainment and it's poor business to give them only average films. This is the observation of E. B. Derr, president of Pathe, based upon his experiences when, as an exhibitor, he was operator of the Broad theatre in Bethlehem, Pa. The Pathe chief points out that this rule must be followed by both producer and the exhibitor who seeks success. "In production, it is quality rather than quantity that counts," he says. Spree on Money Taken From Theatre Ends in Police Station Cell (Special to the Herald-World) ST. LOUIS, Nov. 13.— The end of the rain- bow was a police station cell in New Orleans for James V. Noel, 24 years old, former treas- urer of the Missouri theatre, and Harold J. Werner, 21, former chief of service for the theatre. They were arrested by New Orleans detectives in an exclusive apartment hotel in the southern city when their orgy of spend- ing in the New Orleans night clubs had at- tracted attention. They will be brought back to St. Louis to answer charges in connection with the disappearance of the Saturday and Sunday receipts of the theatre on Novem- ber 3, the day Noel and Werner left St. Louis. "ToVable David" to Show At4RKO Houses Nov. 15 (Special to the Herald-World) NEW YORK, Nov. 13.— Columbia's "Tol'- able David" has been selected for simulta- neous openings in R K O theatres in four cities. It will open November 15 at Keith's theatre, Boston ; New Keith's theatre, Syra- cuse ; Palace theatre, Rochester and the Albee theatre, Providence. Following the opening of the picture in these houses, arrangements have been made whereby the film will play R K O theatres on a coast-to-coast hook-up by December 13. Sono Art Books Output Into Two Texas Chains (Special to the Herald-World) NEW YORK, Nov. 13.— Deals have been closed by which Sono Art-World Wide has booked its entire output of pictures with the William Horwitz circuit of Texas; Mar- tini circuit, Texas; and an arrangement for first run of "Costello Case," "Rogue of the Rio Grande," "Week End Sinners," "The Scoop," "Symphony in Two Flats," "Just for a Song" and "Charge of the Light Brigade," at the Olympic theatre, Utica, N. Y. May Move Up Release Date on FN's "Kismet" (Special to the Herald-World) NEW YORK, Nov. 13.— The national re- lease date on First National's "Kismet" may be moved up from January 18 to sometime in December due to popular demand for the picture, it is stated by the producers. The world premiere was recently held at the Hollywood theatre here. Otis Skinner is star of the film. November 15, 1930 EXHIBITORS HERALD-WORLD 35 Clarke Hits Monopoly Charge; U A Sends Stars to Theatres Still Willing to Buy Films of United Artists, Says Fox Head Cannot Give Preferential Position Over All Other Pro- ducers, He Declares — Calls Remarks "Misleading" Fox Dividends Will Be Paid: Clarke (Special to the Herald-World) NEW YORK, Nov. 13.—Harley L. Clarke, president of Fox Film Cor- poration has issued the following statement: "Fox Film Corporation is receiving many telegrams and com- munications as the result of wide- spread propaganda to the effect that the next dividend will be passed. Fox earnings are running ahead of last year and regular four dollar dividend will continue to be paid." Milliken Talks to Quaker City Group on American Films (Special to the Herald-World) PHILADELPHIA, Nov. 13.— Carl E. Milli- ken, secretary of the Motion Picture Producers & Distributors of America, told members of the Philadelphia Forum at the Academy of Music on November 7th that four out of every five motion pictures to be seen abroad have been made in the United States. He declared that the standards of motion pictures made in this country are steadily improving and pointed out that the film is a tremendous means of advertisement for American-made goods as foreign peoples fre- quently buy a great deal of American products they have just seen in a popular motion picture. Mr. Milliken stated that as 250,000,000 people a week attend the 50,000 motion picture houses in the world and learn about the life and customs of their neighbors, it can readily be seen that the motion picture is one of the greatest means of developing friendly inter- national relationships. Fox Midwesco Begins "Spring Cleaning" Now As Aid to Unemployed (Special to the Herald-World) MILWAUKEE, Nov. 13.— To aid unem- ployed, the Fox Midwesco organization has started its redecorating and remodeling program of local and state theatres orig- inally planned for the spring. Fourteen local houses and 28 state theatres will be included in the renovation program. Work has been started on several local houses, including the Wisconsin. A new marquee has been built and the interior is being redecorated. The back stage is being remodeled and new equipment is being installed in the projection booth. The Wisconsin recently replaced its staff of male ushers with 21 girls. The change is merely an experiment, it is reported, male ushers having been used by the the- atre for many years. New enlarged screens have been ordered for all the theatres and new seats are being installed in several of the houses. Stahl Starts "Seed" (Special to the Herald-World) NEW YORK, Nov. 13.— John M. Stahl has been given the first produtcion assignment on Universal's special production, "Seed," the best seller by Charles G. Norris. While Harley L. Clarke, president of Fox Film Corporation, issued state- ments on both coasts that "the Fox interests are still willing to buy United Artists pictures" and at the same time that the charge of monopoly against Fox West Coast by the United Artists leaders was "uncalled for" and "mis- leading," the latter this week are following up their ultimatum by sending stars to make personal appearances in theatres of Southern California. Offer Same Terms As To Others, Says Clarke (Special to the Herald-World) NEW YORK, Nov. 13.— Harley L. Clarke, president of Fox Film Corpora- tion, has issued the following statement relative to the monopoly charge by United Artists in which the Fox West Coast or- ganization has been termed "a trust at- tempting to stifle the highest development of the motion picture industry": "Apparently United Artists Corporation believes that old-time standards still pre- vail in the motion picture industry. United Artists demand prices for their pictures whether the theatre owner makes money or not. Every producer, except United Artists, nowadays sells its pictures on merit, that is, a producer gets a percent- age of the gross receipts. We have persist- ently offered to buy United Artists pic- tures on the same terms we pay all other producing companies and they have as per- sistently refused to sell." Jolson and Cantor on Personal Appearances (Special to the Herald-World) HOLLYWOOD, Nov. 13.— With Al Jol- son and Eddie Cantor making personal ap- pearances in Southern California and with other stars soon to be drafted for this pur- pose, Joseph M. Schenck this week began putting teeth into the ultimatum he issued a week ago to the Fox West Coast Theatre chain. In the original statement he charged that the Fox organization, with 400 theatres on the Pacific slope, was a monopoly and was forcing prices paid to producing com- panies so low that the producing companies could not make a profit and still produce good pictures. Jolson and Cantor were rushed to the Garfield theatre at Alhambra where a United Artists picture was playing, and other appearances were being arranged. The movement to have Jolson and Cantor appear at the Garfield was said to have been directed at the Pasadena situation where, it is reported, the United Artists Corporation has been unable to find a the- atre in which to show its products. Charles Chaplin and others of United Artists also are making personal appearances in independent theatres on the West Coast. Willing to Buy, Says Clarke Harley L. Clarke, president of the Fox interests, issued the following statement: "Fox West Coast Theatres and all other Fox theatre organizations always have been and will continue to be willing to purchase United Artists pictures on the same terms upon which they purchase pictures from Columbia Pictures Corporation, First National Pictures, Inc., Fox Film Corpora- tion, Paramount Publix Corporation, Metro- Goldwyn-Mayer Corporation, Pathe Exchange, Inc., Tiffany Productions, Uni- versal Film Exchanges, Inc., and Warner Brothers Pictures, Inc. "We shall continue, as heretofore, to exercise our best judgment in the selection of pictures to be shown to our patrons." Schenck Silent on Fox West Coast Tilt (Special to the Herald-World) HOLLYWOOD, Nov. 13.— Joseph Schenck said today that no further announcement on his Fox West Coast £ght was forthcoming. Controversy is well underway with telegrams go- ing back and forth between Schenck and Oscar Oldknow. Calls Remarks "Misleading" "The uncalled for remarks of the leaders of the United Artists make it imperative that we say that they are misleading." Clarke emphasized that the Fox West Coast Theatres and other houses of the corporation purchase pictures on a flat rental or percentage basis from Paramount- Publix, Metro-Goldwyn-Mayer, Universal, Columbia, First National, Pathe, Tiffany, Warner Brothers and Fox Film company. "Much as we would like to add to the incomes of the famous old-time actors com- posing the United Artists," Clarke stated, "we can only do so on the basis of the demands of the theatre-going public. We have always been willing, and still are will- ing, to give the United Artists their share of every dollar taken in at the box office because of their pictures, but we cannot give them a preferential position over all the other producers with whom we do busi- ness." Calls Statement "Paradoxical" "The statement was made with reference to our company that 'it intends to pay us less and charge the American public as much as ever.' This is apparently a willful twisting of the facts and is paradoxical, inasmuch as the public should not be ex- pected to contribute more of its dollar for United Artists pictures, based on their merit, than it does for the pictures of other producers, based on their merit. "The whole situation is as simple as ABC. If United Artists have got the pictures, they can get their share of the box office receipts, and if they haven't, they can't. In spite of the over-zealous mis- statement of facts, the Fox interests are still willing to buy United Artists pictures." 36 EXHIBITORS HERALD-WORLD November 15, 1930 15 Years of Technicolor's Progress Completed on November 19 Organization Formed by Dr. Herbert T. Kalmus Has Grown to be Im- portant Factor in Industry — "Whoopee" Outstanding (Special to the Herald-World) NEW YORK, Nov. 13.— On November 19, 1915, a group of Boston scien- tists, headed by Dr. Herbert T. Kalmus, began the exhaustive research experiments which have led to the position that the Technicolor cor- poration now holds in the motion picture industry. The laboratories of the company today seem far removed from those days, 15 years ago, when a num- ber of men had only an idea born of inventive genius. E'LEVEN ' able to years ago, Technicolor was give satisfactory theatre ex- pictures in natural Dr. Herbert T. Kalmus hibitions of motion colors which were photographed under favorable conditions and printed on small laboratory scale. The most difficult hurdle, however, in the pro- duction of pictures in natural color was not that of demonstrating with negative pro- duced under favor- able conditions and with prints made on a small scale, but rather the transition from that to a full fledged commercial scale. First Color Feature in 1921 The first feature length picture made by Technicolor under normal studio conditions was "Toll of the Sea," with Anna May Wong and released by Metro in 1921. Five years ago, Paramount produced Zane Grey's "Wanderer of the Wasteland," with Jack Holt and Billie Dove, completely in Tech- nicolor, and two years later Douglas Fair- banks gave color another impetus by making "The Black Pirate." However, it remained for sound to bring about Technicolor's present success. After Warner Brothers made "On With the Show," an all-talking, singing and danc- ing picture in color, its success caused the company to sign a contract with Techni- color for more than 40 pictures to be photo- graphed and printed for Warner Brothers and First National. Following this came "Gold Diggers of Broadway," which, it is Marion Davies Hostess At Party for War Veterans (Special to the Herald-World) LOS ANGELES, Nov. 13.— Marion Davies gave one of the largest par- ties ever staged for war veterans here, when she sponsored a banquet for more than 2,000 ex-servicemen in the Biltmore hotel on the evening of Armistice Day. The number of in- vited guests was limited only by the capacity of the hotel. Miss Davies planned the event to cheer many who may be depressed by economic conditions, it is stated. A dinner, dance and notable entertain- ment were among the features of the evening's program. Details were planned by repre- sentatives of 15 divisions that served in the A. E. F. Invitations were sent out by telegraphic night letter. Miss Davies is an honorary colonel of the Twenty-sixth Infantry, United States Army. understood, has grossed upwards of $4,000,- 000 to date. Expands 700 Per Cent in Year Following this, other studios began to seek Technicolor treatment with the result that the corporation had to increase its out- put 700 per cent in the space of a year. This meant the construction of new labora- tories, manufacture of patented cameras and specialized machinery for use in the developing and printing process. Extensive research was needed to keep pace with sound reproduction and hundreds of techni- cal men had to be trained in the operation of the intricate processes. When "On With the Show" was pro- duced, there were only eight technicolor cameras in the world. Now there are 50, representing an equipment value of $400,000. "Whoopee" Called Best Effort "Whoopee," the Florenz Ziegfeld-Samuel Goldwyn comedy, starring Eddie Cantor, and distributed by United Artists, and photographed entirely in color, is said to be one of the finest examples of Techni- color photography. There has also been some discussion that the excellence of the sound in the picture was enhanced by the special manner in which technicolor films are printed. Some of the Technicolor pictures now being shown or soon to be released in- clude "The Life of the Party," "Viennese Nights," "Kiss Me Again," "Woman Hun- gry" and "Fifty Million Frenchmen." Clinton Wunder Revises Speaking Dates of Tour For Academy in Midwest (Special to the Herald-World) HOLLYWOOD, Nov. 13.— The revised schedule of Clinton Wunder, executive man- ager of the Academy of Motion Picture Arts and Sciences, for the speaking tour in the Midwest, has been arranged as fol- lows: St. Louis, Nov. 18; Memphis, Nov. 19; Washington University, St. Louis, Nov. 20; Omaha, Nov. 21; Minneapolis, Nov. 23-24; Milwaukee, Nov. 25. The purpose of Wunder's speaking tour is to inform the public of the Academy's work and other "inside workings" in Hol- lywood. He will address civic clubs, col- leges, women's clubs, educators, film boards of trade and exhibitors. it Viennese Nights" Goes Into N. Y. Warner Nov. 26 (Special to the Herald-World) NEW YORK, Nov. 13.— "Viennese Nights," the Warner special in Technicolor, is billed to replace "Outward Bound" at the Warner Brothers theatre November 26. This will be the world premiere of the film. The picture portrays Vienna as it was be- fore the World war. The original story was written by Sigmund Romberg and Oscar Ham- merstein Know Your Exchange Managers The exchange manager is the direct contact between exhibitor and distrib- utor, and therefore it is to their mu- tual advantage to know each other. The Herald-World presents a series of brief sketches of exchange managers and their outstanding activities in the motion picture field. V. M. Skorey A dentist is what V. M. Skorey, Fox manager at Calgary, Canada, started out to be, after having taught school for two years. But he decided that pulling contract sig- natures off exhib- itors' pens was more interesting than yanking bicuspids, so he became ship- per and booker for Educational at Cal- gary in 1923. The next year he joined United Artists as booker but in three months he was back with Educational as manager. Then he tried a year in the retail business at Seattle but returned to Calgary in 1926 and now is Fox branch manager. Twenty years ago F. C. Hensler, M G M manager at Kansas City, was a theatre man. From 1910 to 1914 he was assistant manager of the But- terfly theatre and manager of the Cli- max, Atlas and Jack- son theatres at Mil- waukee. The next two years he was salesman for George Kleine, K-E-S-E Corporation, Minne- apolis, and when Kleine was taken over by General Film Company Hen- sler represented General Film in Mil- waukee. When Gen- eral Film went out of business he managed state rights offices in and around Milwaukee until 1919. Barney Pitkin, New Haven manager for R K O, is only 30 years old but he has had thirteen years of experience in the film business, starting in 1917 as shipping clerk with Gordon and Mayer Com- pany, owned by Na- than Gordon, who controlled a number of New England theatres, and by Louis B. Mayer, now production chief of M GM. When Gor- don and Mayer Company was ab- sorbed by First Na- tional, Pitkin went into the employ of Universal, remaining until 1924. Next he was with Federated Film Ex- change, and then with R K O. F. C. Hensler Barney Pitkin November 15, 1930 EXHIBITORS HERALD-WORLD 37 Horwitz Appeal — An Open Letter From The WILL HORWITZ HOME- FOLKS THEATRES TO MAYOR MONTEITH, THE CLERGY, THE CITIZENS AND THE PRESS OF HOUSTON: The Jazz Age — :the era- of genera! debauchery — is passing. In its stead we are returning to the higher and better ideals which once made America — and Texas in particular — note- worthy for its clean-living, decent-minded citi- zens. The Horwitz Theatres never have been cru- saders. We have held to our own standards of decency: have made our theatres SAFE for your wives and children. Given the old order of things, we still would be in the background, but — We are driven at last to protest vigorously against the SEXY. INDECENT, REPULSIVE- LY GROSS PICTURES the Movie Trust forces upon us in its greed for the ALMIGH TY DOLLAR. They make these offensive and degrading talking pictures in their own studios, for their own houses. We, as second run theatres at the 5c-15c-25c prices have to take them BECAUSE WE ARE SECOND- RUN HOUSES. CENSORSHIP— STATE CENSORSHIP— IS OUR NEED TODAY! Unless this growing evil of TALKING. PIC TURED FILTH IS CURBED, then I say. "God help our women and children. They can not wade in mire and come forth with clean feet!" Remember — if the Trust provides only FILTHY PICTURES for first run, then we SECOND-RUN HOUSES have nothing but SEX and FILTH to offer you. Our prices are low BECAUSE the pictures already have been run once in Houston. I AM ASHAMED TODAY OF SOME OF THE PICTURES I AM FORCED TO RUN! But there is a remedy! And that remedy is to PREVENT the showing of SEX-NASTY. FLESH-GLORIFYING PICTURES ANY- WHERE IN OUR STATE! Ohio and Pennsylvania have banned them def- initely. No pictures can be shown in these states until they have been SEEN AND AP- PROVED by the State Board of Review. Are the women and children of these two NORTH- ERN states any better, any more precious, more worthy of protection than our own LOVED ONES OF TEXAS? How to bring about Censorship by the State? For months this has been a serious problem. It is only within the last week that the solution has come. On Tuesday of last week 1 was elected Presi- dent of the Independent Theatre Owners of Texas, a statewide organization which is affili- ated with the National Independent Theatre Owners' body. President Abraham Meyer, who quit the Fed- eral Trade Commission to head the National I. T. O.. was one of the convention speakers. When I voiced the need for State Censorship, he came to his feet and said: "That is the only weapon left to us in ihe fight to make our theatres decent. I promise you the NATIONAL SUPPORT of our organiza- tion; promise you a similar fight in every state now without proper state censorship." So now, as the head of the Horwitz Theatres in Houston, as President of the Independent Theatre Owners of Texas; with the assured backing of both the State and National organi- zations— i call on you, Mr. Mayor, on the Pastors of Houston Churches, and on the Citi- zens and Press of our City, to SUPPORT THIS MOVEMENT FOR CLEAN ENTER- TAINMENT. FOR DECENCY IN TALKING PICTURES. I call on you to GIVE YOUR AID in fighting the GREED which puts mere dollars ahead of the morals of our women and children — which takes humanity's most precious possession and sells it off bv the pound, as hog meal is sold in bulch.1 -ho.w I ask your assistance in the name of our wom- en and children, to effect — to force, if neces- sary— action by the coming Legislature to drive FILTH off our motion picture screens- Yours lor decent State Censorship Appeal of Horwitz Draws National Ire Prompted by Rebuff on Unfair Pro- tection, Says Pettijohn — Myers Denies Supporting Move It's a case of from the frying pan into the fire with Will Horwitz, of Houston, president- elect of the Allied Theatre Owners of Texas. Following the appeal of the independent ex- hibitors of Houston to the Herald- World to present their case after the floor had been denied their spokesman, F. D. Wilke, at the Dallas convention, Horwitz went to the news- papers of Houston with an advertising cam- paign in which he accused producers of making obscene pictures and advocated state censorship. Two of these advertisements are reproduced in adjoining columns on this page. Draws Down Criticism This latest move of Horwitz brought criti- cism from the national headquarters of Allied and from the speakers' platform at the M P T O A convention in Philadelphia. C. C. Pettijohn, chief counsel of the Film Boards of Trade, called the newspaper cam- paign an attempt to counter the rebuff given him in his insistence on unfair protection. (Wilke in his letter published in the Herald- World had pointed out that "not only arc pictures four months old when we (the Hous- ton independents) get them but the public has had an opportunity of seeing that picture in two large downtown theatres run by Mr. Horwitz at 15 cents admission and one of these theatres, the Ritz, has an established policy of running double features.") Myers Denies Supporting Move Abram F. Myers, president of Allied States, already had refuted Horwitz's claim that Myers had supported his action and Pettijohn told the M P T O A convention that "I can- not conceive that Myers ever made such a statement." Pettijohn warned those at the convention that censorship is ten times more serious now in the era of talking pictures with sound-on- film, and urged that there never has been a time when it was more essential that all branches of the industry present a united front against harmful legislation. $47.50 and $50 Set As New Wage Scale By Northwest Allied (Special to the Herald-World) MINNEAPOLIS, Nov. 13.— W. A. Steffes, general manager of the Northwest Theatre Owners' Assoication, Allied unit in this ter- ritory, announces satisfactory settlement of the protracted operators' strike. A standard wage of $47.50 is to be paid by theatres with one projectionist between 7 and 11 p. m. daily and 2 to 11 p. m. on Sundays for either track or disc. A wage of $50 will be paid for hours from 7 to 11:30 p. m. daily and 2 to 11:30 on Sun- days, under the same conditions as those above. Universal Books Films On 30 Liners to Orient (Special to the Herald-World) NEW YORK, Nov. 13.— Universal 'has booked several pictures for showing on the steamers of the Nippon Yusen Kaisha Line from San Francisco to the Orient. The deal was completed by Kenneth Hodkinson, man- ager of the San Francisco exchange. The arrangement calls for bookings on 30 sailings. — For Censorship A POSTSCRIPT TO MY OPEN LETTER FROM THE WILL HORWITZ HOME- FOLKS THEATRES TO MAYOR MONTEITH, THE CLERGY, THE CITIZENS AND PRESS OF HOUSTON There isn't room in Houston for the ideal Texas home-life and the sort of talking pictures that debase the minds of our women and chil- dren. It is a serious menace to the home and to the citizenry; one which must be abated, no matter what the cost. In an open letter to the Mayor, Pastors, Cit- izens and Press I asked yesterday for support in a statewide campaign against FILTHY SEXY, OBSCENE MOTION PICTURES No sooner were the first editions of the aft- ernoon papers on the streets than my tele- phone began ringing. Before the day was done 1 was buried under an avalanche of as- surances of support in the fight for CLEAN ENTERTAINMENT But — all asked the same question, that is, ■'WHAT ARE WE GOING TO DO IN THE MEANTIME? IT WILL TAKE WEEKS- MONTHS— BEFORE THE LEGISLATURE ACTS." Unfortunately that is true. The legislature does not meet until January 10. We can not expect a STATE BOARD OF MOTION PIC- TURE REVIEW before spring. That means at least sixteen weeks of lascivious, sex-filled, flesh-glorifying pictures unless a means is pro- vided to curb them. But there is such a means— MUNICIPAL CENSORSHIP TEMPORARILY 1 do not believe Municipal Censors can achieve the same results as a STATE BOARD OF REVIEW— but, given definite authority to vote "Yes" or "No" on picture offerings, the Municipal Censors at least can clean up our motion picture screens and KEEP THEM CLEAN until the legislature has provided for a State Board. Remember the national organization of In- dependent Theatre Owners, through its presi- dent. Abraham Meyer, former Federal Trade Commissioner, has assured Houston and the entire state of full support in this fight. Re- member also that- the Independent Theatre Owners of Texas last week made me President and by resolution authorized me to make this fight with unanimous support of that organi- zation. Six hundred Independent Theatres are operated in Texas, which means that SIX HUNDRED DISTRICTS will unite in the de- mand on the Legislature for adequate State Censorship of the VILE. NAUSEATING. IM- MORAL FlCTURES the Movie Trust Barons are forcing on us. In the decent mind there is little to choose between in the comparison of the vile creatures who procure young girls for immoral purpose, and those other dollai -greedy ones who are willing to POISON THEIR MINDS WITH SEX-FILTH for the sake of box office receipts. THE MORALS OF TEXAS AND TEXAS HOMES ARE NOT THE MORALS OF THE DECADENT MOTION PICTURES OR THE MORALS OF THEIR NORTHERNTRAIN- ED PRODUCERS. WE HAVE NO COM- MON CROUND ON WHICH TO MEET THEM. OUR ONE COURSE IS TO BAR THEM FCREVER FROM THE STATE WHERE WOMANKIND STILL HAS MEN'S RESPECT AND PROTECTION. HELP THE FIGHT FOR STATE CEN- SORSHIP—but in the meantime I ask. in the name of HOUSTON'S WIVES, MOTHERS AND DAUGHTERS, for a competent MU- NICIPAL CENSORSHIP OF MOTION PIC- 1 URES UNTIL THE STATE BOARD BE- GINS TO FUNCTION. Yours for Decency, ^^y^~~ P.S. — I will be glad to give of my time and money to aid in this movement in even greater extent than 1 already am doing. LET US DIS- CUSS IT— NOW !— W. H. 38 EXHIBITORS HERALD-WORLD November 15, 1930 1 «5a?b p- s *5 8 S^"§-2J 3 j< > <5 « 3 Ti .2 W3 O U a I | S* O.V3 ■Q S .> 4) «* 0) § a I » I rf » ■ssj-Blllii 0) Cm S "3 3 "3 T3 "3 "3 3 2 c a^ou oj « s _ _ H * > £■ «»«fiJ a ff 8 8JUU - 3 U C S •- B nJ „ - SO >'0-8.e § 3 2 3 o r a i u y ^ 3 e o 2 o to pa ■I ael8** s ss 2 T3T3 u 3-b ao,B c j--g >w 2>So>c~ STAR GAZER HOLLYWOOD Mr. Garfinkle, the best salesman in the whole exchange, is talking to Joe Holstein, who owns the Peekaboo Movie Emporium. Mr. Garfinkle is trying to sell Mr. Holstein his company's product for the new year, but Mr. Holstein is doubtful. Garfinkle : Like a brother I'm talking to you. Why don't you buy our pic- tures and be done with it? Holstein : Ah ha ! Buy your pictures and be done with it. Just like I sus- pect. Buy your pictures and I'm done with the business. Garfinkle : Listen, Joe, this is no time for jokes. I'm talking to you man to man. Here we offer you pictures with the biggest stars in the industry, Mary Moozle, Ida Filch. . . . Holstein: Ida who? Garfinkle : Filch, Ida Filch, what's the matter, you never heard of the big Broadway star, Ida Filch? Holstein : No. Garfinkle : Joe, stop your joking, you'll get me angry. Every idiot knows Ida Filch. Holstein : Fm not running an insane asylum. No idiots see my pictures. If you think you can palm off this Finch person on me for the price of a special you're crazy, I'd sooner open a golf course. Garfinkle : Her name is Filch, not Finch, you're making me mad, Joe. Such a product we got ! A wild west story. . . . Holstein : Old fashioned. A mystery picture. . . . Again mystery pictures? A horse racing picture. . . . Again horse racing pictures? Joe, you're making me mad, this product is absolutely the best 'Paris Green" alone will gross even more than "Oh, Garfinkle : Holstein : Garfinkle : Holstein : Garfinkle : in the industry. Why, Ho, Ohio" did last year. Holstein : I lost $200 on "Oh, Ho, Ohio." Garfinkle: Listen, Joe, don't exaggerate. Always you're losing money, and last month you bought a new car. Holstein : Who's asking you about my private business you big nose you. All I need now is you should tell everybody this territory is making a lot of money so maybe Warners and Paramount and Fox and Radio should build theatres here tomorrow. Garfinkle: I give up. Better I should try and sell a sailor roller skates. In all my life, fourteen years I'm in this business. I never saw such a dumber like you. . . Holstein : Noo, get out for my part. I lose money now, I could lose money without your company. Good bye. . . (Garfinkle picks up his stills, his books, and begins to leave. Holstein calls after him). Moe! What! I'm going to play at Sam's tonight. Why not? But remember, no more than a quarter limit. Sure, sure. You better call for me, so the missus can pick up your wife at Holstein : Garfinkle: Holstein : Garfinkle : Holstein : Garfinkle : the house. Holstein : Garfinkle.- Holstein : every cent. Believe me, I All right. Well, dumber, you going to sign this paper or not? I'll sign it, I'll sign it, good-bye the whole business. I'll lose I want to wait for the other salesmen. Every year it's the same, next year. . . (In New York Harry Blumberg picks up a memo, reads it, and turns to his vice president, George Schlicht.) Blumberg: See, Schlicht, this Garfinkle is a salesman. I took one look at him and I sized him up. He sells. He's a modern go-getter. Business in the modern way. Nothing old-fashioned about him. Right to the bone. —NORMAN KRASNA. HOLLYWOOD. ALL-AROUND MAN Amateur boxer — football star — musician — composer — executive — director — lawyer — dialog writer — 'Creator of story ideas — casting director — adapter of fiction to motion pictures — author. No, this isn't an enumeration of the persons necessary to make a motion picture. It is just one man. That man is Leo McCarey, just turned 32, and one of the leading directors in the motion picture business. He was, at one time, vice-president of Hal Roach studios. He teamed Laurel and Hardy and got them headed for fame and fortune. He writes his own songs and plays them well. He is the sort of fellow to whom you can hand a magazine story and forget about it until it is previewed as a motion picture. He talks pictures, thinks pictures and makes them. Following the completion of Fox's "Shep- per-Newfounder," McCarey will pack up and move to the United Artists studios for some heavy work. The things which have made the producers McCarey-conscious are numerous. The first was "The Sophomore." This was followed by "Let's Go Native" for Paramount. On its heels was "Wild Company" for Fox. McCarey, since he was graduated from the law school of the University of Southern Cali- fornia and admitted to the bar, has done prac- tically everything there is to do but be an actor. "I'll do that next," he told me. "That is, if I get a chance." 1 had lunch with him at the Fox studios. I tried to talk with him about himself, but the idea didn't work out at all. The above listed facts were assembled by talking with his friends. He has an amazing sense of humor which he uses to ward off any attempts to gain any information about himself. He says more in a few close-cropped sen- tences than most men do in a lot of big worded paragraphs. The main reason for this is that he has a camera eye and works on the theory of the Chinese proverb : "One picture is worth 10,000 words." Every time I tried to talk about Leo Mc- Carey he started talking about his next pic- ture, which he has handled from the time Fox purchased it and asked him what he could do with it. When he started in, the story had three characters and was a rather short short story. When McCarey got through telling me what he had done to it, I was rathered startled. He had picked every piece of copy which had photographic value to it and had patched it up and amplified it until he had a screen play. McCarey has a peculiar faculty. As he talks, the listener can see each scene just as if it were presented on the screen. Only one other director I know can do that, and his years of experience date far back — much farther than That man is Edwin Carewe. another talent which stands There used to be many direc- from the cuff," or, in other words, just used a few notes to guide them as they put the players through their paces. Today, dialog writers are supposed to write the lines. They do in nine-tenths of the pic- tures, or even better than that. McCarey, however, still "shoots from the cuff," inter- polates his own gag lines, invents his business as it occurs to him, and makes a real go of it. To that three box office successes attest. —CHURCHILL. Leo McCarey's. McCarey has out these days, tors who "shot November 15, 1930 EXHIBITORS HERALD-WORLD 45 Called Dull Week at RK O Studio if Less Than 2,000 Are Busy Radio Pictures' Lot Has Lumber Mill, Power Stations and "Bank" Employs 100 (Special to the Herald-World) HOLLYWOOD, Nov. 13.— Talking pictures have increased employment conditions and are proving an important factor in the gen- eral prosperity of Los Angeles workers. In the silent picture days, when the Radio Pic- tures' studio was known as F B O, it was a busy week when 500 people were working. Now, it is considered a dull week when less than 2,000 people find employment, not includ- ing stars and featured players. The studio operates its own power stations, plaster and remodeling works, lumber mill, fire and police departments. It is a city within a city, op- erated on a scale that makes traffic officers necessary. Property Department Like Store The property department of the studio is the counterpart of a four-story, metropolitan department store, as completely stocked as those in any large city. The electrical, paint and plumbing shops on the lot, employing hundreds of men, never suffer a lapse of business. From three to five units are making pictures continuously. The textile industry is well represented, the ward- robe department employing from 65 to 200 tailors, dressmakers and seamstresses. A bat- tery of fifty sewing machines hum all day. 100 Persons Work in "Bank" The cashier's department is the studio's "bank," manned by approximately 100 em- ployes, a staff quite as large as that of a banking institution of any large city. If the studio's business heads, executives, directors and technical men were situated in one building, their offices would require at least a six-story structure, and the door plates would correspond to those of any metropoli- tan edifice with signs such as "Attorney At Law," "Designer," "Physician," "Surgeon," "Investigator," and other listings identified with the business and professional world. Roach Adding Sequences To Laurel-Hardy Film (Special to the Herald-World) HOLLYWOOD, Nov. 13.— In an effort to make "Their First Mistake," originally titled "The Rap," starring Laurel and Hardy, louder and funnier, Hal Roach is adding se- quences to it before it is finally released for the entertainment of the millions of Laurel and Hardv fans. Neil Hamilton Signed For Lead in Cruze Film (Special to the Herald-World) HOLLYWOOD, Nov. 13.— Neil Hamilton has been signed by James Cruze Productions, Inc., to play the lead in "The Command Per- formance," a Cruze product, with Una Merkel. The picture will be directed by Walter Lang. Voight to New York (Special to the Herald-World) HOLLYWOOD, Nov. 13.— H u b e r t Voight left Tuesday morning by plane for an unplanned trip to New York. Fourth for Joe Brown (Special to the Herald-World) HOLLWOOD, Nov. 13.— Joe E. Brown announced today another (the fourth) ar- rival. It is a baby daughter. Begin Shooting "Stolen Heaven" At Paramount Eastern Studio George Abbott Directing Nancy Carroll — Many Players in Vita- phone Varieties Considered for Feature Roles — Six More Shorts Coming from Norworths (Special to the Herald-World) NEW YORK, Nov. 13. — After a period of inactivity at the Paramount East- ern studio in Astoria, production has started under way again. Rehearsals for "Stolen Heaven," the Nancy Carroll starring picture, have begun this week, with actual shooting scheduled for today. George Abbott is directing Miss Carroll in the film, which has Phillips Holmes, newly arrived from Holly- wood, in the leading male role opposite the star, with whom he played in "The Devil's Holiday." According to an announcement by Jesse L. Lasky, vice president in charge of production for Paramount, Maurice Chevalier and Ernst Lubitsch are to be reunited at the New York studio. The new production, the name and nature of which has not as yet been an- nounced, will go into production about the first of next year. Lubitsch is already in New York, where he has taken over the position of supervising director of the Eastern studios. Chevalier, now in Paris, will reach New York shortly before the Christmas holidays, and im- mediately set to work on his new role. The French star also is scheduled to make another production in the East following the new one. Carolyn Putnam Returns Carolyn Putnam, fashion creator at Para- mount's Astoria plant, has returned to the city following a business trip to Paris. She will choose and design the gowns worn by Miss Carroll in the forthcoming "Stolen Heaven," and then will devote her attention to Claudette Colbert's wardrobe for her next picture, tentatively titled, "Strictly Business." Warner Brothers executives are keeping a close watch on activities at the Brooklyn stu- dio where the Vitaphone Varieties short sub- jects are produced. Many players, it is said, now appearing in the shorts, are being con- sidered from time to time for feature picture roles. A Finishing School Evelyn Knapp is noted as an example of a star who made her debut before the camera on the short subject set. Others mentioned in the same way are Joe E. Brown, Robert Emmett Keane, Joan Blondell, Noel Madison, Lotti Loder and Don Cook. The Brooklyn studio is in a sense the finish- ing school for future screen lights. Winnie Lightner received her first training there, and then went on to featured parts in full length productions. Her work in several shorts over a year ago, led executives to give her a contract. The "Naggers" series, in which Mr. and Mrs. Jack Norworth are starred, have proved Urges Actors to Aid Civic Theatre Movement (Special to the Herald-World) HOLLYWOOD, Nov. 13. — Bela Lugosi, lead of "Dracula" for Uni- versal and for years active in civic theatre movements, has written many noted players here urging them to cooperate in the civic theatre move- ment in Hollywood, believing that this avenue of endeavor may un- cover new talent. Lugosi has no official connection with the repertory theatre here, but he is helping out because he realizes what those who are connected with it are up against when it comes to support. so successful among comedies at the studio, that Sam Sax, production manager, and Mur- ray Roth, director in chief, have taken up their option on the two comedy players for six more of these domestic shorts. Fifth of First Series Done They have just completed the fifth of the first series of six one reelers, under the direc- tion of Alf Goulding, entitled "The Naggers Go Rooting." An Austin baby car is used in one of the sequences showing the difficulties of parking at a big football game Charles Lawrence, Broadway comedian who appeared in H. I. Phillips' Vitaphone Varieties number, "The Substitute," has made a new one-reel comedy, entitled "One Way Out" un- der the direction of Arthur Hurley Lawrence is co-featured with Thelma White in the "Vanities" Others in the cast are Bernard Randall, Jean Gabriel, Frank Kingsley and Gil Squarey. A. D. Otvos wrote the script. Warners Moving Studio To Burbank; Will Open New Quarters on Dec. 1 (Special to the Herald-World) HOLLYWOOD, Nov. 13.— Warner Brothers is moving to Burbank. By the time the studio opens December 1, all of- fices, equipment and properties will have been removed from their Sunset boulevard location. What will be done with the old site is not known, but it is reliably reported that real estate values will necessitate a sale. Stage Surprise Wedding (Special to the Herald-World) HOLLYWOOD, Nov. 13— Stealing a march on all but their closest friends, Jimmy Fidler, publicist, and Dorothy Lee, who has been playing with Wheeler and Woolsey in their Radio Pictures releases, fled to San Ber- nardino last Friday and were married. Dorothy had to be back in Hollywood yester- day to begin work on another Wheeler and Woolsey story for Radio Pictures. Use My Yacht? Sure (Special to the Herald-World) HOLLYWOOD, Nov. 13.— Leo Meehan's friendship for Al Rogell went to a test the other day — and friendship triumphed. Both are directors. Al asked Leo to use his yacht, "Sandy," for the Tiffany picture "Aloha." Meehan gave him an unqualified "yes." Una Merkel for Cruze Film (Special to the Herald-World) HOLLYWOOD, Nov. 13.— Una Merkel has been signed by Samuel Zierler, president and production executive, to play the leading femi- nine role in "The Command Performance,'' the James Cruze produtcion now in prepara- tion. 46 EXHIBITORS HERALD-WORLD November 15, 1930 Herald- World's Production Directory STORY DIRECTOR CHIEF PLAYERS BRAND NAME Columbia Studios "Dirigible" Frank Capra "Criminal Code" Howard Hawks Jack Holt Ralph Graves Fay Wray Hobart Bosworth Walter Huston Mary Doran Phillips Holmes Pathe Studios "The Painted Howard Higgin Bill Boyd (Location) Desert" Helen Twelvetrees William Farnum J. Farrell McDonald United Artists "Kiki" "Reaching for the Moon" Sam Taylor Edmund Goulding Mary Pickford Reginald Denny Bebe Daniels Douglas Fairbanks Jack Mulhall Edward E. ■•Cimarron" Wesley Ruggles Richard Dix "The Queen's Lowell Sherman Mary Astor Husband" Lowell Sherman Hugh Trevor Nance O'Neil Educational Studio Dntitksd William Goodrich All-star Two-reel comedy Metro-Goldwyn-Mayer Studios "Inspiration" Clarence Brown Greta Garbo Robert Montgomery "Reducing" Charles Riesner Marie Dressier Polly Moran "Toto" Chester Franklin Ernesto Vilches ( Spanish Conchito version) Montenegro Maria Alva "The Bachelor Robt. Z. Leonard Marion Davies Father" Ralph Forbes "Jenny Lind" Arthur Robison Grace Moore French Andre Luguet version "Singer of Ramon Novarro Ramon Novarro French Seville" Suzy Vernon version "The Easy Way" Jack Conway Constance Bennett "Dance Fools Harry Beaumont Unassigned Dance" Tiffany Studios "The Midnight Stage" William Nigh Ken Maynard Jeanette Loft Western Universal Studios "Ihracula" "Dracula" •The White Captive" "Free Love" Tod Browning George Melford Harry Carson Hobart Henley I Bela Lugosi Helen Chandler Carlos Villar Spanish Lupita Tovar version Barry Norton Eduardo Aroza- mena Carmen Guerrero Dorothy Janis (Location) Conrad Nagel Genevieve Tobin Zasu Pitta STARTING DATE August 12 September 28 September S October 20 Horton October 20 Hal Roach Studio "Little Daddy" Robert McGowan Our Gang October 29 Darmour Studio "Mickey's Bargain" A1 Herman Mickey McGuire October 29 R K 0 Studios September 18 October 13 October 30 October 3 October 3 October 9 October 27 October 28 October 15 November 3 November 4 October 27 September 29 October 23 September 20 October 13 STORY DIRECTOR CHIEF PLAYERS BRAND NAME STARTING DATE 'Many a Slip" Vin Moore Lewis Ayres Joan Bennett November 3 The Leather Pushers" No. 9 Al Kelly Kane Richmond Nora Lane Sam Hardy November 3 Amour Sur Commande" Marcel DeSano Ivan Petrovitch Ailette Marchal Tania Fedor French ver- sion "Boudoir Diplomat" November 4 Liebe Auf Befehl" Ernest Laemmle Johannes RiemannGerman Tola Birrell sion ' ver- 'Boudoir November 4 Fox Studios "Spy" •The Man Who Came Back" "The Seas Beneath" Berthold Viertel Raoul Walsh John Ford Kay Johnson Neil Hamilton Charles Farrell Janet Gaynor George O'Brien Marion Lessing October 2 October 13 October 16 Tec Art Studios "Voice of Hollywood" "Mickey Mouse" Vagabond Ad- venture Series "Phantom of the West" "The Midnight Special" Louis Lewyn Disney Bros. Elmer Clifton Ross Lederman Duke Worne All Star Tom Terris All-star Glenn Tryon Merna Kennedy Topical Disney Bros. (Shorts) September 21 September 22 September 20 Nat Levine October 26 Mascot Pictures Chesterfield Productions October 26 Metropolitan Studios 'Romantic Adventures" Brown and Nagel October 36 First National Studios 'Moby Dick" 'The Aviator" "The Lady Who Dared" Michael Curtiz Wilhelm Dieterle (German Lissi Arna version) October 2& Karl Etlinger Anton Pointner Wm. A. Seiter D. Fairbanks, Jr. October 28 Jeanne Helbling Vital-Geymond Rolla-Norman William McGann Antonio Vidal Spanish November 8 Luana Alcanez version Martin Garralaga Ramon Pareda Alfredo del Diestro Mack Sennett Studio "Full Back" William Beaudine Andy Clyde Marjorie Beebe Frank Eastland Bobby Vernon October 27 Mack Sennett Brevity Mack Sennett Marjorie Beebe One-reel novelty November 6 Paramount Studios 'Fighting Caravans" Otto Brower & David Burton Gary Cooper Lily Damita Ernest Torrence Fred Kohler Tully Marshall Eugene Pallette September 8 Untitled Frank Tuttle Clara Bow Norman Foster Stuart Erwin Harry Green October 17 Untitled Edward Sutherland Jack Oakie Jean Arthur October 12 "Dishonored" Joseph von Sternberg Gary Cooper Marlene Dietrich Barry Norton William Oland October 20 Untitled Edward Sloman Richard Arlen Fay Wray Claude Gillingwater October 14 Untitled John Cromwell George Bancroft Clive Brook Kay Francis Regis Toomey October 24 Untitled Louis Gasnier William Powell Juliette Compton Carol Lombard Skeets Gallagher October 81 "The Right to Love" Richard Wallace Ruth Chatterton Paul Lucas Irving Pichel David Manners September 6 November 15, 1930 EXHIBITORS HERALD -WORLD 47 W SOUND REPRODUCTION F. H. RICHARDSON on PROJECTION BLUEBOOK SCHOOL QUESTION NO. 62. — (A) What does a battery give off in charg- ing? (C) Is it dangerous, and if so, why? (D) Is it safe to examine a charging storage battery, using a lighted match or other open light source for illumination? Explain. DOWN IN THE LONE STAR STATE [Until further notice ,all communications to this department should be addressed to F. H. Richardson, 43 — 38 Thirty-ninth place, Long [sland City, N. Y.] ALPINE, TEX. WE left El Paso at 10:45, drove 235 miles over roads, some of which were excellent, and the rest were not very bad, arriving in the village of Alpine about five o'clock. Noticing a very pretty theatre front, I made it my business to drop in and say hello. The name of the theatre is the Granada. The manager was out, so I left a card and went up and had a talk with Projectionist B. E. Perdue. He is putting on a very good screen image and good sound, too, though I will say I didn't pay very close attention, because there was work to do and I was in a hurry. That evening, Manager E. E. Mol knocked at our door and we had a very pleasant chat. The Granada is one of a chain of theatres owned and operated by Oscar Korn. The chain is called the O. K. Theatres. Manager Mol and Projectionist Perdue knew of me, and although we had never met, still we were, in a way, friends. That is one of the best things about this sort of work. I do not meet one projectionist in a hundred whom the Bluebook and the de- partment in the Herald-World has not helped. It is very pleasant to walk into a theatre in a perfectly strange city and find the hand of friendship extended. Manager Mol tells me that his experience of almost 20 years in managing small town theatres has taught him that 50 cents admission is the maximum that small town patrons will stand for. We held some discussion with regard to wide film, but the problem wide film will present to the small town theatres is a large one, because very few theatres are large enough to accommodate such a screen image. It really seems to me (and with that opinion Manager Mol agrees) that wide film can only be available to small towns as new theatres replace the old. SAN ANTONIO, TEX. WELL, here we are in what San An- tonians call the Queen City of Texas — though possibly Dallas, Houston, Galves- ton, etc., might enter into argument with them on that point. Friend Daughter and I have "done" the historic old Alamo, where that old pioneer, Davy Crockett, and his band of faithful followers made their last stand and died in the defense of the freedom of Texas. It is a sacred place to every citizen of the Lone Star state, and Members of projectionists' local No. 597, of Waco, Tex., and F. H. Richardson, at the dinner tendered the HERALD-WORLD projection expert when he was in Waco to address the projectionists there during his nation-wide tour this summer. (F. H. is the "big boy" seated at center.) is beloved, as well, of every true citizen of the United States of America. One feels rather awed as he enters those grim rooms of stone and sees in his mind's eye that little band of men in air filled with powder smoke, fighting until the last one sinks down dead. There is somehow a solemn grandeur about that sort of thing. San Antonio is now a city of about 300,000. It has about 15 motion picture theatres. Publix has three houses, R K O one, and Victor four suburban houses. All the rest are independently owned. In addi- tion to the above, there are about five Mex- ican theatres — that is to say, theatres owned and operated by Mexicans and patronized almost entirely by the large number of Mexican people resident in San Antonio. Local No. 407 has 23 members. There are, in addition to them, six men from other locals working on permit. The wage scale is in three classes: namely, $50, $62.50 and $82.50, the latter for deluxe houses. Business Agent W. B. Keeler informs me that the managers are very good about keeping the equipment in good condition. The officers of the local are Charles Breuning, president; A. P. Hatfield, vice president; Benno J. Kuesenberger, record- ing secretary; G. Muller, financial secre- tary; and W. B. Keeler, business repre- sentative. The only theatre I inspected in San An- tonio was the Aztec, a Publix house, in which was found as excellent sound dis- tribution as I have encountered in any wide auditorium. It has one horn pointed di- rectly back to the center of the auditorium, two horns set to take care of either side of the main auditorium floor, and two addi- tional horns to supply the balcony. The result is indeed excellent. I could detect very little, if any, difference between the sound at the center and at the extreme sides. The theatre is finished in what they de- nominate Aztec style, which consists in — well, I hardly know how to describe it. It is of course of plaster, but the effect is of walls built of huge blocks of rough, very old brown stone, with Aztec heads and similar decorations. The effect is very pleasing. In the large foyer is a chan- delier containing 365 "candles," which lat- ter, of course, have tiny electric globes en- closed in a "flame" covering. The theatre seats 2,455. Its admission prices are 15, 25, 35 and 50 cents. The projection room is very good. It is equipped with Simplex projectors, using Peerless lamps. I am told that the West- ern Electric sound equipment is the third one ever made. They have recently in- stalled two sets (six to the set) of Philco batteries, which Projectionist J. L. Mc- Elyea says have improved things very greatly. They use one of the sets for six hours, then recharge them while the other set is in use. This takes from seven to eight hours. The projection staff is com- posed of J. L. McElyea, Roy Cogdill, Wil- liam Keller (business agent of the local), and Walter Tiney. The meeting was held in the Aztec at midnight. It was attended by all members 48 EXHIBITORS HERALD- WORLD November 15, 1930 of the local, and also, I believe, by some of the managers. sfc ♦ *¥ AUSTIN, TEX. WE left San Antonio in a good strong drizzle, which later developed into honest-to-gosh rain. The pavement was one of those dear things that, when wet, you skid all over Kingdom-Come on. Friend Daughter drove the first 50 miles, and sev- eral times I heard her using what I will politely classify as feminine profanity. However, I'll give her credit, she got away with it without plowing up any corn fields. Then I took the wheel for the rest of the run, and right pronto one of these dear little girly things, driving a big heavy car came out onto my side of the road, where- upon it was smash or ditch, so into the ditch of mud we went. The car following stopped (which same girly girl did not do) and offered to pull us out. Also, a chap driving a big truck did the same thing, and in ten minutes we were back on the road all hunky dory. Austin is, as you know, the capital city of the Lone Star state. It has but three large theatres, two of which are owned by Publix. The weather was so miserable that I only visited these two. A. W. Maufrias, an old-time projection- ist and member of Austin local No. 205. did the honors and showed me around. The Queen (Publix) theatre has excellent picture projection and very good sound. It is managed by Mr. Higgins. Its pro- jection distance is 85 feet, and the picture is 15 feet wide. The projection room, how- ever, is only about nine feet square, with a seven-foot ceiling. Simplex projectors are used, equipped with Peerless lamps, in which are Strong reflectors. The sound equipment is Western Electric. Current is supplied by 30-ampere arc rectifiers. The equipment seemed to be in good condition and well cared for. The projection staff is composed of Bay Wilson, Paul Martin, Charles Schubert and Tat Parker. Over at the Paramount theatre I found a brilliant screen illumination and very good sound. The Paramount is managed by Erwin Waite. The projection staff is B. M. Baxter, Lee Bammel, C. H. Barr and E. B. Ischy. Ischy is secretary of the local. Noticing that the legs of these gen- tlemen seemed well developed, I counted the stairs on the way down to the street. There were 75 of them. Why they didn't put the room on the roof and be done with it, the good Lord only knows. I am told they sacrificed a few seats in order to keep it in the theatre at all. However, it is an excellent room, if you live to reach it. It is equipped with Simplex projectors, Peer- less HI. lamps and Western Electric sound equipment. The boys are using 70 amperes, and, as I said, with excellent results. The screen is brilliant. Also, I noticed they are using Philco batteries. Austin has a population of about 53,000. The local has 30 members. Its officials are, president, B. M. Baxter; vice president, Patrick Parker; secretary, E. B. Ischy; treasurer, W. R. Warrick. HOUSTON, TEX. FROM Austin to Houston was a bundle of miles, 15 of which were just about the very worst your editor has tackled in 200,000 miles of pushing the landscape back- ward in years past. It is a new road, not yet surfaced, and when the wheels were not going down in a chuckhole, they were engaged in climbing out. We broke two snubbing straps attached to the shock ab- sorbers. About halfway through, "The Princess" yelled at me, in her automobilish way, "Hey! What in [deleted by censor] do you think I am, anyhow? A rattle box?" Houston is a top-hole city and has a top- hole local of motion picture-sound pro- jectionists. The local is not a very large one, but when I talked with the Publix city manager, Mr. Collins, he said: "We have a mighty fine bunch of men in the local here!" And, so far as I could observe, that was true. During our visit to Houston we were the guests of Business Representative Edward Miller, his wife and Secretary F. C. Coogler, at San Jacinto Inn, out on the battlefield where Texas' freedom from Mexico was won and the death of the Alamo victims avenged. We enjoyed the affair hugely. At the Loew State theatre I saw a unique stunt, for which Projectionist Charles A. Smith is responsible. In the center of the light beam, several inches in front of the projection lens — in fact, just where the beam passes through the port opening — he has a tiny mirror held by a small wire at- tached to the wall. The mirror is about three-eights of an inch long by a quarter of an inch deep, and is, as I understand him, some special thing he picked up in Brook- lyn, N. Y., quite a while ago. This tiny affair reflects a beam of light back to a mirror about 12 inches high by, maybe, 16 inches long, hung at a suitable angle from the ceiling about on a line with the projector aperture, as I remember it. It reflects the beam to a small screen painted on the front wall of the projection room and bordered by a band of black one inch wide, and on that screen appears^ a really creditable image of the motion pic- ture being projected. He has one for each projector. Smith also has some sheet metal guards affixed to the projectors. These are ex- cellent. One protects the knurled nut on the end of the Simplex flywheel shaft, which Smith says throws off oil. Another is affixed to the front of the projector and catches any oil which may fall or be thrown from the rotating shutter shaft. He also has a clever, very effective automatic re- winder switch, which cuts off current from the motor when rewinding is finished. Smith seems to me to be a most excellent projectionist, as well as a mighty pleasant chap. Incidentally, he has tapped a small copper pipe into the base of his Simplex mechanisms to carry away any oil which may accumulate. It is carried to a re- ceptacle placed beneath the projector. J. G. Talley is the other projectionist. * * * GALVESTON, TEX. WE now are in this island city, which some years since grabbed itself by its bootstraps and yanked itself straight up six feet. It was almost washed away by a tidal wave, so it built a huge sea wall, raised all its buildings up six feet and pumped sand in until the ground level was hoisted up 72 inches. Some feat, what! At Galveston I did not get around much. There was a 250-mile drive next day and much writing to attend to, so it was that and rest for mine. Galveston has two Publix theatres. Neither are very modern. A really modern, high-class theatre should do well in that city. It has approximately 50,000 people. There are two theatres ca- tering exclusively to colored people. In the afternoon, C. H. Mahlitz, president of local No. 305, and one of its members, W. R. Myers, called at the hotel and we had a very pleasant chat. In the evening M. H. Snow, past-president of local No. 305, came over and we had a really most pleasant confab. Brother Snow is one of the old-timers who was here when I ad- dressed the Galveston men in 1917. He has just paid a visit to Hollywood, and we had quite a pow-wow over things out there. At the lecture we had one Erpi service man, one RCA service man, a full attend- ance of Galveston projectionists, and some of the exhibitors and managers. Mr. Mar- tin, who operates the Martin theatre, sent his regrets at his inability to be present, as he was under a doctor's care. * * * WACO, TEX. FROM Galveston to Waco is 250 miles, and those miles were more or less filled with excitement. Something like 20 of them were over dirt roads on which a scraper had not been used in weeks. Waco is a thoroughly up-to-date city of about 65,000 people. There are six motion picture theatres. The local has 17 mem- bers. Shortly after our arrival, H. J. Fus- ton, secretary; and H. F. Dunn, business agent of the local, made us welcome. The night before, however, I had had very little sleep, and that 250 miles had worn me just about completely out. I therefore retired into the depths of the hay pile, leaving Friend Daughter to accompany Dunn and Fuston on a visit to some of the theatres. In the Orpheum theatre Western Elec- tric sound has been installed for almost three years. The equipment is 2-SX all- battery supply. The projectors are Sim- plex, equipped with Peerless lamps, 50-30 amperes capacity. A Hertner multiple type transverter is used. It has given very good service. The men say they found the equip- ment better than any they have ever used. The projection room is 10x16 feet, with a nine-foot ceiling. Friend Daughter says the batteries and generator are in the same room, and that is something I cannot com- mend, though since the room is large (if it is well ventilated) it is possible no serious damage may be done. However, as I have told you before, the gases from batteries will attack the insulation of motor gener- ators, and if there is at any time much gas in the room, it will eventually work serious harm. Either the room should be divided, or the ventilation should be very good, indeed. The screen is surrounded by a deep shadow-box of black velour. That is very good, but as soon as the floor is covered with the same color, it will be even better. There are three horns. Two of them are 2-12A, and one is a 13F. The Orpheum is managed by Maurice Rosenfield. Its pro- jection staff is R. J. Hall, who is president; H. C. Fuston, who is secretary; and H. F. Dunn, who is business agent of local No. 597. Incidentally, Manager Dunn is very well liked by the projectionists, which means that there is good cooperation be- tween the office and the staff. At the Waco theatre, the projection dis- tance is 146 feet, on a 21-degree projection angle. The picture is 16 feet wide. The Daughter has it down as being 12x16 feet, but nothin' doin'! It would be 12x16 feet if it were not distorted badly by a 21-degree angle. It must be about 16x16. The Waco certainly needs a pair of McCullough's prisms to correct distortion. This theatre seats 1,360. It is a very narrow house. It has one balcony. J. P. Harrison manages the Waco. Mr. Harri- son is also city manager for Publix. The projection staff is composed of W. B. Foster, Eddie Austermuehle and E. F. Roberts. The screen is well illuminated. Hanging from each projector Friend Daughter made note of a cloth on which the projectionist may wipe his hands, and that is a very good thing. The projectors are Simplex. There is a 100-ampere Bren- kert spot. The meeting was attended by all the Waco projectionists, plus one Erpi sound engineer, some managers and the city fire marshal and all his captains. Because these latter were present, I spoke at some length on fire hazards, recommending that Mr. Lilley of the Pennsylvania department of labor and industry at Harrisburg be com- municated with, in a request that he send a copy of the Pennsylvania safety code. This is in my opinion, the best in existence. mmmmmm November 15, 1930 EXHIBITORS HERALD-WORLD 49 Chinese Go for Talkers, Increase Film Demand, U. S. Trade Survey Finds Theatres Doubled Since 1927 Despite Ravages of Civil War; Now Number 233 (Special to the Herald-World) WASHINGTON, Nov. 13.— Seven of the 24 cities in which China's 233 motion pic- ture theatres are located, possess houses that have, or are about to have, sound equipment, according to a survey just made by the motion picture division of the U. S. Bureau of Foreign and Domestic Com- merce. Shanghai, the theatrical center and also the center of such domestic produc- tion as there is, has 53 theatres, of which 12 present sound pictures. China's 233 theatres represent a growth of approximately 100 per cent since 1927, when there were 106 houses with a com- bined seating capacity of 68,512 — this despite the ever-raging civil war. The present combined capacity is 136,914. It is estimated that 450 features were shown in China during 1929, and of these, 90 per cent were of American origin. American exports to China during the first half of 1930 amounted to 1,013,044 feet, of which 678,816 feet were sound film. Domestic productions are popular, but they amounted to less than 50 in 1929. From 1921 to July, 1930, about 164 domes- tic producing companies were formed, but only 53 produced any pictures, and not much more than six companies are active now. Of the 18 distributors in China, four are American, two are French, one is German and 11 are Chinese. Indicating the fond- ness of the Chinese for screen entertain- ment, the survey disclosed that in Shang- hai, from 30 to 70 per cent of the patrons are Chinese, while in Peiping, Chinese con- stitute fully 90 per cent of the patronage. U. S. Officials See Government Studios Placed in Operation Frederick H. Payne, Assistant Secretary of War, and a delegation of executives from the government's war department attended the formal opening of the new sound record- ing studio and private projection room in the Unition Building, Washington, D. C, when the RCA Photophone equipment was placed in operation. Two pictures were shown at the opening of the studio and projection room. One was "Check and Double Check," and the other, a short subject, depicted a smoke screen be- ing thrown over lower New York City. Major General George S. Gibbs, chief sig- nal officer of the army, gave a speech explain- ing the sound machines. The federal sound motion pictures will be in charge of the Sig- nal Corps, the department of which he is director. Major Cedric W. Lewis of the army pictorial service will be in immediate charge of the studio activities. The sound pictures are to be used for training purposes. Among the first of the service men who will see them are those attached to the 60 army posts through the country. National Guard units will also see them. 4,648 U. S. Theatres Now Wired With Western Electric Sound Forty-five sound, installations have been made in the United States by Western Electric since its last report was published, bringing the present total to 4,648 in this country. The theatres recently wired for Erpi sets, all both film and disk, are as follows: City Theatre Seats Philadelphia, Pa., Italia 613 Northampton, Pa., Lyric Mounds, 111., Egyptian 567 Berwyn, Pa., Berwyn..._ Brunswick, Ga., Ritz 842 Mattapan, Mass., Oriental Buffalo, N. Y., Allendale 706 Syracuse, N. Y., Novelty.... 497 Gulfport, Miss., Anderson Los Angeles, Cal., Romona Jackson, Ohio, Markay Jonesboro, Ark., Strand Deerlodge, Mont., Rialto _ Honolulu, Hawaii, Kaimuke * * * Corning, N. Y., Palace Revere, Mass., Crescent Gardens 1,802 Paynesville, Minn., Rialto 350 Chicago, 111., Karlov 894 Tarentum, Pa., Palace Berwind, W. Va., Berwind .... Buckhannon, W. Va., Grand Opera House Dubuque, la., Capitol 335 Tampa, Fla., Seminole Syracuse, N. Y., Empire Lake Charles, La., Louisianne 488 Calexico, Cal., Fox Capitol El Centro, Cal., Airdrome Des Moines, la.. Family 357 Osceola, Wis., Garden 364 Conneaut, Ohio, La Grande 424 Selma, Ala., Walton 518 Breitung, Mich., Capitol 700 Danielson, Conn., Orpheum 703 Putnam, Conn., Bradley 809 Cincinnati, Ohio, Lincoln Yonkers, N. Y., Model 331 Rockville, Conn., Palace 785 Cahassett, Mass., Town Hall 450 Bartlett, N. H., Odd Fellows' Hall North Little Rock, Ark., Rialto Newark. Ohio, Auditorium Greenville, S. C, Carroll Lake Providence, La.; Lake Peterson, N. J.. Capitol Grand Rapids. Mich., Royal St. Joseph. Mo., Orpheum Chicago, 111.. Symphonv 1,705 Salt Lake Citv. Utah. Empire Sacramento, Cal., Sutter Sonora, Cal., Star Honolulu, Hawaii, Aloha Eugene, Ore Heilig Theatre Princeton, Ky Savoy Fulton, Ky Grand Chester, Pa Strand Paducah, Ky Arcade Enid, Okla Arcadia Owensboro, Ky Bleich Leonardtown, Md Dulee Elmira, N. Y Colonial Easton, Pa Third Street Lampasas, Tex ....Leroy Osawatomie, Kans Dickinson Bensonville, 111 Centre Rich. Sq., N. C Imperial Huntington, W. Va Rialto Norfolk, Va...- Star Philadelphia, Pa Locust Quincy, Mass Quincy West Orange, N. J State Lawrence, Mass Premier Madison, Me Strand Murray, Ky Capitol Rialto Installs RCA RCA Photophone equipment has been in- stalled in the Rialto theatre at Davton. Ohio, which opened September 1 as a full-fleldsed second run house. Vaudeville, which has been the policy in connection with silent pictures will be discontinued. Jobless Musicians Play Own Benefit Concerts (Special to the Herald-World) MONTREAL, Nov. IS. — Unem- ployed musicians of this city have banded together to give their own benefit concerts each Sunday after- noon at the Orpheum theatre. The concerts are given on a coop- erative basis. The musicians play under the name of the Montreal Con- cert Symphony Orchestra. The Orpheum is in the midst of the downtown theatre section, where the players were formerly employed. New York, N. Y 79th Street Schuyler, Neb Avalon Huron, S. D Bijou * * * Plymouth, N. C State Hobbs, N. M : Fawn King City, Mo Lucille Bethel, Me Odeon Brooklyn, N. Y Folly Mahanoy City, Pa New Family Pittsburgh, Pa Gayety Holdrege, Neb Sun Honea Path, S. C New Little River, Fla Rosetta East Weymouth, Mass Jackson's Rockne and Squad View Football Film At South Bend, Ind. Members of the first and second football teams of Notre Dame, South Bend, Ind., to- gether with Knute Rockne, coach, were guests of Buddy Hooton manager of the Palace theatre there for the showing of the football romance, "Maybe It's Love." The film features the 1929 Ail-American football team. Tim Moynihan, center on the Notre Dame eleven last year, is one of the players shown in the picture. He is now an assistant coach at Notre Dame and Manager Hooton arranged the guest party for the squad because of Moynihan's presence in the cast. Moynihan saw the picture for the first time at South Bend, having returned east before it was screened. Attendance of the football squad naturally drew a large crowd. RCA Reports 30 Houses On Hawaiian Islands Are Using Photophone Sound Out of a total of approximately 60 theatres on the Hawaiian Island which RCA experts consider adaptable to sound reprodutcion, 30 are now equipped with RCA Photophone sets. The Consolidated Amusement Company, which operates some of the principal theatres on the islands, is understood to be contem- plating installation of Photophones in its few houses which remain unwired. The following theatres in the Consolidated circuit now have RCA equipment : American, Empire, Hawaii, Kahuku, Post Exchange, Tip Top, Waipahu, Kaimuki, Palama, Pawaa, Star, Princess, and three U. S. Army houses at Schofield Barracks, all in Honolulu ; Em- pire and New Palace, Hilo; Honomu, Hono- mu ; Kahalilui, Kahalilui ; Kaloa, Makeweli and Weimea, Kauai ; Lahanina, Lahanina ; Paia, Maui; Luke Field, Pearl Harbor, Ioa, Wailuku ; Lanai, Lanai, and the New Kaneohe and Puunene theatres on two large sugar plantations. Three Montreal Theatres Show French Pictures (Special to the Herald-World) MONTREAL, Nov. 13.— Three French talk- ing pictures were presented at three theatres here last week. At the Palace, George Rotsky, manager, showed the French print of "Playboy of Paris" at scheduled hours during the week, the English version being otherwise shown. Howard Conover, manager of the Imperial, had "La Femme a Menti," the French ver- sion of "The Lady Lies," on the screen. Charles Lalumiere, manager of the Roxy, showed an all-French newsreel. 50 EXHIBITORS HERALD-WORLD November 15, 1930 w BOX OFFICE PROMOTION N. Y. Rialto's Campaign Illustrates Value of Plugging Star of Film The size and completeness of the Rialto theatre's campaign in New York City for "Feet First" makes it an ex- ploitation project worthy of the attention of every exhibitor who has promotion problems — and show us the showman who doesn't have them. Publicity in all forms, from broadcasting to billboards, was included. The biggest selling point in this picture is, naturally, the star himself, Harold Lloyd. The film's title was of little consequence in comparison to the reputation of the comedian. Realizing this, the publicity staff built every display and every newspaper ad around the star himself. His name was most prominent in the advertising, while likenesses of him came next in each ad, with the name of the picture receiving the remainder of the play. Radio Hookup Over 12 Stations A highlight of the exploitation was a coast-to-coast hookup over 12 radio sta- tions, sponsored by the International Fed- eration of Catholic Alumni Motion Picture Bureau. A text of 260 words was included in this program. Another 200-word an- nouncement was delivered in the Para- mount Publix radio broadcast over the Columbia network. Special stories were sent to all New York dailies, weeklies and monthly publications, as well as trade journals. Lloyd made a special trip to New York for the opening, and all newspaper editors were informed of the exact date and place of his arrival one week in advance. This resulted in scores of valuable stories. Mats of the comedian were mailed to 200 papers, including sub- urban and foreign language publications in the city and surrounding territory. Trailer 27 Days in Advance A lobby display was arranged 27 days in advance of the opening. Ten life size cut- outs of Lloyd, taken in various action poses, were located on staircases, in corners and on promenades where theatregoers could not fail to see them. A deluxe trailer was also placed on the screen 27 days in advance. Simplicity of copy and attractive color scheme featured the outdoor advertising. The largest billboard was a gigantic 96- sheet over the marquee. A duplicate of this was hung over the rear of the Rivoli theatre on Seventh avenue. The back- ground of the billboard was in brilliant red, shaded with block lettering. The large like- ness of Lloyd's head was done in natural colors. For the second week of exploitation, the character of the picture was stressed. Through mail advertising, women's clubs, families and schools were informed of the high grade of the picture as wholesome en- tertainment. 93 Stores Have Windows Ninety-three stores of the Florsheim shoe chain tied up in a national project to de- Closeup of the Rialto theatre's front in New York for Paramount's "Feet First." Every door was covered with advertising on the picture in one of the biggest campaigns the Rialto has had in recent months. vote window displays to the "Feet First" angle of the picture. Philco Radio Company devoted about 25 per cent of its advertising space to Lloyd, running a large photograph of him. The same company also provided 1,000 three- sheet posters and distributed them. These divided space between the picture and radios. In addition, 125 window cards, re- plicas of the 24-sheet lithograph, carried the film's playing dates. Philco dealers also distributed 25,000 fan photographs of Lloyd, the reverse side of which carried copy on the picture, where and when it played. From the regular Paramount stock, a total of 100,000 heralds were distributed also in the Philco tieup. The newspaper advertis- ing and herald expenses were all covered by the radio company, while the theatre provided the fan photographs. Postal Gives 125 Windows The Postal Telegraph Company helped with 125 windows, showing Barbara Kent posing with another player of the picture. Lloyd was also shown sending a telegram. Film Fun, a magazine, tied up to conduct a Harold Lloyd contest, with $250 in prizes. The contest does not close until De- cember 1. A steamship line, on which part of the picture was filmed, decorated a special win- dow on Fifth avenue. Sandwich Venders In Uniform Exploit Picture in London When publicity men set out to exploit a picture in England they show all the imagina- tive enterprise that one finds in American exploitation. The Dominion theatre in London recently conducted a campaign on First Natienal's "Dawn Patrol," with the results portrayed in photographs above. Sandwich venders, 12 of them, were selected carefully, with a view to their military appearance and bearing. Each of these men was uniformed and given a poster to carry through the streets of the West End. Some of these venders were ex- servicemen and just the type the theatre wanted for its uniforms. Another stunt was the decorating of a float in aviation fashion. A large truck was ar- ranged so that there was room on its rear platform for a regular airplane. Art work on sheets of canvas and cardboard placed about the plane gave the impression that it was in flames. In the cockpit of the airship the figure of an aviator, in full regalia, was portrayed slumped as if badly injured. ^^H^H November 15, 1930 EXHIBITORS HERALD-WORLD 51 Harold Lloyd Comes to N* Y. — "Feet First ParamounCs "Feet First,'' starring Harold Lloyd, was exploited to tho "nth degree" when it came to the Rialto in New York City. Below is illustrated the front display, some of the billboards and two of the newspaper ads. Life size cutouts of Lloyd were a feature, 10 of them being used above the marquee, on staircases and at other advantageous points. A gigantic billboard above the marquee was another feature. yy HAROLD LLOYD F E E Tj FIRST 52 EXHIBITORS HERALD-WORLD November 15, 1930 An intriguing electric sign for United Artists' "Whoopee." Loew's State at New Orleans used it, with two eight-foot cutouts of the Eddie Cantor, the star. One cutout was placed at either side of the marquee. Electric flashers behind the eyes produced a winking effect, the material used for the eyes being transparent. St. Louis Parents Have "Sunday Afternoon Off"; Children at Rex There is no question about the success of children's shows at the Ashland Rex theatre in St. Louis. The special matinee, given each Sunday afternoon, has attained such prominence that Louis Zimmerman, manager, reports he J* now averaging 800 and 900 juveniles at the kiddies performances. The Rex has recently inaugurated publica- "Attention Kiddies ! ! The coming season tion of a monthly house organ called the Rex will bring to you such attractions as Mark I Theatre News. In it Manager Zimmerman has a special department called "Kiddies Corner." For a long time the theatre has fol- lowed the system of mailing postcards each week giving information on coming attrac- tions. This idea has now outgrown its "short pants," says Zimmerman, and the little post- card has developed into a sizable bulletin. "Kiddies Corner" for Children In the "Kiddies Corner," Zimmerman gives interesting facts on his promotion work among the children. Here are some excerpts : "Approximately 900 kiddies attend the spe- cial Kiddie matinee on Sundays at the Ash- land Rex. They thrill to the actions of their favorite stars who are shown in Western pic- tures in addition to the regular show. For 10 cents the kiddies see a three-hour show. Every possible comfort for the kiddies is pro- vided on Sunday afternoons. They do not have to leave the building for their candy, popcorn, etc., as a special candy shop is in operation on Sunday afternoons in the theatre. Kiddies entrusted to our care are kept enter- tained till their parents call for them. At no time are anything but specially censored pro- grams shown to them. Parents appreciate the 'Sunday afternoon off' for themselves as is attested by the kiddies attending the matinee. He Books Kiddie Shows "Monday evenings a section of the theatre is set aside for the unfortunate children in our neighborhood. Several orphan asylums bring their youngsters in a body accompanied by their guardians. We are happy to have these children as our guests. Twain's 'Huckleberry Finn,' 'Tom Sawyer,' Victor Herbert's 'Babes in Toyland,' 'Amos 'n' Andy' and many more. The grownups must remember that these attractions will feature the very best talent obtainable and are for children from 6 to 60 years. Watch for these attractions. "If you have a postage stamp album and are a collector of postage stamps get in touch with the house manager. Harry Weiss, one of the members of our firm, has one of the finest collections in St. Louis, valued at $10,- 000. Mr. Weiss is organizing a stamp club for boys and girls of the Ashland Rex who save stamps. It costs nothing to join. Meetings will be held on Saturday forenoons. Lectures on stamps, stamp swapping and many other features are included." talicin an, . trailer , ^s0tifinr-! /^"gi trailer V*f>/«iiunfct style* fat i on art screen service S nhllCACO ~ MEW YORK. - UK AM6HW Exploitation stunts need not necessarily involve a lot of expense, as witness this gag used by Fred S. Meyer, Western ex- ploitation director for Universal and man- ager of the Alhambra theatre, Milwau- kee. The ruptured safe was not a fake. It was a real specimen, obtained from the Daly Refining Company, where the strongbox had been looted. Larry Mc- Daniels did the art work. The small circle at the upper right cirsumscribes a newspaper clipping telling of the rob- bery in which the above safe was blown. What stunt could be more appropriate than this for UniversaVs "Outside the Law"? Loop Theatres Give Parking Privileges To Cars in Montreal Exhibitors in Montreal are making special efforts through the medium of car parking accommodations to draw patrons to their theatres. Some offer the parking privileges at a nominal sum while others give it free. At some loop theatres, a motorist pur- chasing an admission ticket can have a parking ticket which gives him a "stall" in a nearby parking lot. This privilege is given any time during the day or evening. Many motorists prefer to attend the subur- ban houses simply because they need not fear getting a "red tag," it has been learned, and for this reason, theatres in the down- town districts are offering special conces- sions in the way of parking. In other houses, the patron can purchase a 10-cent parking ticket at the box office when he buys his show admissions. The Tivoli in Montreal is one of the places em- ploying this method. Another system being widely practiced in Montreal theatres is the offering of special bargain matinees, starting at 10:30 and 11 o'clock in the morning, with an admission charge of 25 cents. The Capitol, Palace, Loew's and the Princess are all doing this, while the Imperial has a 15-cent matinee at 11 a. m. In Toronto, the Imperial, Loew's, Tivoli and Uptown have all adopted the morning show, it is reported. Newsboys March to Fox Fifteen hundred Liberty magazine newsboys marched through the loop district of Detroit on their way to the Fox theatre where they were guests at a Saturday morning matinee. A police escort headed the procession. November 15, 1930 EXHIBITORS HERALD-WORLD 53 Meyer Uses Tie up s With Miniature Golf And Miniature Cars Building his exploitation around the fact that Reginald Denny, star of "Those Three French Girls," drives an Austin car, Fred S. Meyer, manager of the Alhambra theatre, Mil- waukee, obtained a profitable tieup with a local Austin dealer. Four of the miniature cars were used in a parade. Each machine carried a banner approximately six feet long announcing that Denny drove such a car in the film. These automobiles were dispatched through the streets for three days prior to the picture's opening and then every day during its run. Shortly before the film started its run at the Alhambra, two indoor miniature golf courses opened in the vicinity. Meyer, quick to see the exploitation angle, tied up with them for distribution of 5,000 score cards. On the back of each was copy on "Those Three French Girls." At the same time, Fifi Dorsay, star of the film, was appearing in person at the Wiscon- sin house in Milwaukee, and Meyer obtained a letter from her which he had enlarged and placed in the lobby several days in advance, giving the playing date of the film. Through a tieup, mimeographed copies of this letter were placed in all rooms of a large Milwaukee hotel. Danziger Prepares Film of Local Club For Cincinnati RKO Bill Danziger, head of the RKO publicity and advertising department in Cincinnati, has undertaken the production of a local motion picture which promises to have a healthy ef- fect upon the box offices of R K O theatres in that city during the next few weeks. He has arranged with a local film producing concern to make a multi-reel picture of the "Seckatary Hawkins Club," a boys' aviation organization which boasts several thousand members in Cincinnati and surrounding territory. The Cincinnati Enquirer has also entered the tieup and devotes a half column story daily to progress in the making of the picture. It has also carried several cuts on the subject. Those who know their way around in Cin- cinnati predict that the RKO theatres will enjoy patronage of gigantic proportions when the home talent film is finally released. Many Film Stars in Detroit Theatre patrons in Detroit have been treated to an unusually large number of personal appearances by screen stars during the past few weeks. Among those who have per- formed on the stage in that city are Mitzi Green, Fifi D'Orsay, Lillian Roth, John Wayne and Fred Lightner. $You are reading this little ad be- cause the dollar sign caught your eye. It always works. By the same token "Building Theatre Patronage", Barry and Sargent's great book for showmen will catch business for you because it contains the patronage build- ing ideas that always work- 460 pages of money-making facts. {Only $5.20 mailed to your door) CHALMERS PUBLISHING CO. 516 Fifth Avenue, New York City View of the marquee lighting effects at the opening of the new RKO Mayfair in New York City. The RKO Radio film "Check and Double Check" was the first picture shown in the new deluxe house. High School Holds Football Pep Meetings in Cincinnati Strand E. D. Yarbrough, who was recently transferred from an RKO house at Fort Wayne, Ind., to the RKO Strand, Cincinnati, Ohio, has kept the theatre's turn- stiles from becoming rusty through some clever and profitable tieups. He recently arranged with the local Woodward high school, one of the largest in the city, to stage a "pep night" for its football team. Students were given tickets to sell among their friends. More than 1,000 were sold. A small commission was given on each sale. This alone brought many new people into the house. The football team, accompanied by the school band and hundreds of students pa- raded the downtown streets on their way to the theatre, and many banners were dis- played in the crowd mentioning that they were on their way to the Strand. Before the picture was shown, a concert was given by the school band which occupied boxes. Short addresses were made by different members of the faculty. The walls of the theatre reverberated with the class yells. Show Rockne Short A regular program picture was shown, and a Pathe short, one of the Knute Rockne series, was added to give color to the occa- sion. Similar tieups are now being arranged with other high schools. Another effective stunt put over by Yar- brough was in connection with the first in- stallment of the serial, "The Indians Are Coming." It brought not only a lot of business, but a great deal of exceptional publicity. This tieup was with one of the biggest de- partment stores in the city, which fosters an organization known as "The Schoolmates' Club," having a membership of 35,000 boys in the city and surrounding territory. The store advertised the picture in big display spaces in the daily papers, and also played it up strong in its house organ, which is edited solely for the youthful members. The first installment of the picture opened on Saturday, and on that morning a special showing was given for the boys, 800 of whom, dressed in Indian suits furnished by the store, marched through the downtown streets enroute to the theatre. The parade was headed by a band, and a large sign that "The Indians Are Coming," at the same time displaying the name of the theatre prominently. Manager Yarbrough provided passes for the 800 boys in return for which he received several hundred dollars worth of free adver- tising, besides bringing into the house countless relatives and friends of the 800 boys, who, of course, paid regular admis- sions, and who are now potential patrons of the theatre. Speed ♦ ♦ . Accuracy • ♦ Reliability Tostal Telegraph Commercial Cables QUQmerica Cables ffiackay Radio 54 EXHIBITORS HERALD-WORLD November 15, 1930 Something Different Ads such as these were scattered through the newspapers in Madison, Wis., by the Parkway- theatre for First National's "Top Speed." Nothing fancy — just simple effectiveness. A SUMMONS! TO EVERYONE IN MADISON You don't know the limit of "TOP SPEED'. Therefore you and each of you are hereby summoned to appear at the Parkway Theatre for seven days, starting Saturday, Oct. 11. This is in compliance with Section 42 of City Ordi- nance 184 that prohibits parking without lights, passing red lights and traveling more than 20 miles an hour. Fail- ure to comply with this summons will mean a loss of the most hilarious entertainment you have even seen on the screen. SMILE! GIGGLE! Show those teeth! Flash those eyes! Check that frown! See Joe E. Brown! Get a wiggle on! It's what you need! Come on, get happy! Go see "TOP SPEED!" LAUGH! HOWL! Double up with laugh- ter! If that's what you're after! See Joe E. Brown! Until the cows come home! And that's no bull! Don't be blue . . . See Brown ! The comical clown! He's coming soon! A PERSONAL MESSAGE: It is the opinion of the management of the Parkway Theatre that the next attraction which starts Sat- urday is by far the funniest picture we have shown in a long, long time. It is called "TOP SPEED" and has in its cast such able stars as Joe E. Brown. Bernice Claire, Jack Whiting and many others. We saw a preview of it the other day and laughed as we have never laughed before. We are telling you all this because we feel you would like to enjoy a good laugh and get the thrill that this picture gave us. We trust you will get your full share of fun that this picture aords. PARKWAY MANAGEMENT. Theatregoers Pick Best Love Stories In "Romance" Tieup The management of the Crocker theatre, Elgin, 111., tied up with a newspaper to con- duct a "Do You Agree With Garbo" contest for its promotion campaign on "Romance." Contestants were invited to write an essay of 50 words giving their opinions of a given list of romantic love stories. This list was purportedly arranged by Greta Garbo, star of the picture. The contestants were to tell why they agreed or disagreed with the list. Those who believed there were other ro- mantic stories from history or mythology which should be on the list were urged to explain why they chose them. The contest ran in the newspaper three days, closing on the film's opening date. The first 25 winners were given pairs of tickets. The women's page of the paper ran a fashion article and photographs of Miss Garbo. 10,000 Heralds Distributed By San Antonio Uptown In Short Story Contest Theatre patrons became short story writ- ers in San Antonio when the manager of the Uptown theatre there organized a story writing contest. Each contribution was to be on the title of one of the feature pictures which had played at the Uptown in recent months. In order to provide all contestants with the titles, he distributed 10,000 heralds in the neighborhood, carrying names of the pic- tures. A prize of $10 in gold was given to the person who selected one of the titles and wrote the best story. The idea proved to be a nrize stunt. Con- tributions came in by the score. One of the San Antonio newspapers assisted by publishing a list of the titles. Later this same paper announced names of the win- ners. Hookup on Candy Kisses Gives Dallas House Good Plug on ''Madam Satan" When "Madam Satan" played at the Mel- ba theatre, Dallas, Manager Kisslingbury tied up with a local candy firm for distribu- tion of its candy kisses. Each piece of candy bore a tag with the words, "Sweetheart kisses are delicious, but what are Madam Satan's kisses like? See Cecil B. DeMille's masterpiece, 'Madam Satan,' at the Melba theatre." Six thousand of the candy kisses were given away by a nearby Publix theatre sev- eral days before the picture opened, besides the large number distributed at the Melba. Stage Unit Entertains A. M. Bowles, northern California manager for Fox West Coast Theatres, negotiated with Fanchon & Marco to have one of its stage units entertain when representatives of steam- ship lines held their annual dinner at the Palace hotel in San Francisco. The boost which the theatres will get through plugging of the travel officials made it worthwhile, Bowles believes. Birthday Passes to Patrons The Capitol theatre, Smiths Falls, Ont., pre- sented guest passes to all citizens whose birth- days fell within the week that "Up the River" and "Song of the Flame" were shown there. November 15, 1930 EXHIBITORS HERALD-WORLD 55 How Do You Like These Newspaper Advertisements ? Representative advertisements selected for consideration by theatre men. They are numbered as follows: 1, Palace, Chicago; 2, Strand, Louisville; 3, Brown, Louisville; 4, Broadway, Tacoma; 5, R K O houses, Cincinnati; 6, United Artists, Chicago; 7, Punch & Judy, Chicago; 8, Empire, San Antonio; 9, B. F. Keiths, Cincinnati; 10, Chicago, Chi- cago; 11, Fox, Detroit; 12, RKO Keith's, Dayton; 13, Indiana, Marion, Ind. 56 EXHIBITORS HERALD-WORLD November 15, 1930 I 99 This decorative scheme required 18,000 small pennants. Combined with lighting effects arranged by Frank Murphy it made a spectacular sight on Warner's Hollywood theatre in Los Angeles. The occasion was the second anniversary of the theatre. Airplane Scatters Throwaways Over City for "Rain or Shine John Schoeppel, manager of the Midwest theatre, Oklahoma City, turned "air- minded" for his exploitation of "Rain or Shine" and engaged an airplane to circle the city at low altitude. Throwaways were scattered broadcast by the plane with copy "See 'Rain or Shine' and Joe Cook at the Midwest." A local studio made motion pictures of local were all parked in front of the theatre, where events, including a scene in which the airplane judges selected winners. First prize was $25. was shown delivering the "Rain or Shine" film Five other awards of $5 each were given, roll to the Midwest theatre. This picture was After the winners were declared, a parade was made several days in advance and necessarily arranged, and thereafter, daily, the winner of could not show the real "Rain or Shine" film, first place was used for a street ballyhoo dur- for it had not yet arrived. But it was easy ing the run of the picture, enough to use an imitation shipping case, The contest was carried out through tieup similar to the one for the film and paint it with a newspaper, on the outside with the letters "Rain or Shine." When the film actually did arrive, it was brought to the theatre by airplane. Tieup with a beverage company resulted in a special label being wrapped around each bottle. Copy on it said: "Drink with Joe Cook in 'Rain or Shine' at the Midwest Theatre." Schoeppel also obtained several thousand sample bars of soap, wrapped in attractive advertising paper with the words "Use our soap rain or shine and see Joe Cook in 'Rain or Shine' at the Midwest." Another tieup was effected with a local newspaper on a "Humorad" contest. Readers were asked to submit their contribution, which was to be an ad that was both effective and humorous. Each was to be on the subject of Joe Cook in "Rain or Shine." Prizes ranged from $5 down to theatre tickets. In all, 100 prizes were given. Denver House Gives $50 in Prizes for Collegiate Cars In "Good News" Contest Fifty dollars in prizes was given by the Denver theatre in Denver for the most col- legiate-appearing cars in connection with exploitation on "Good News." Contestants were requested to paint their machines over with smart cracks. The cars 800 Members of Old People's Club See "Florodora Girl" W. C. Bishop, manager of the Regent the- atre, Battle Creek, Mich., negotiated a hookup with a local paper for publicity on "The Florodora Girl." The newspaper, in turn, tied up with the Three-Quarter Century Club, which has head- quarters in Battle Creek and is composed of persons 75 years of age or over. Its member- ship in Battle Creek alone exceeds 800. Through the tieup, all members of the club attended the Regent as guests of the paper and theatre. The stunt proved an exceptionally good one for "The Florodora Girl" and served to bring hundreds of others who were relatives of the guests. A Horse for "Big Boy** That the horse has not outlived his useful- ness in this machine age is apparently the opin- ion of the R K O publicity department in Cin- cinnati. During the engagement of Al Jolson's "Big Boy" at the Albee theatre, a colored jockey rode a snow-white horse through the principal streets. Advertising banners on the animal attracted the desired attention. A Few Tunes for Your House Organ [Use the articles below in whatever form you desire for your house organ. They may be lifted as a whole or in part and reprinted to suit your individual theatre.] The Buckingham theatre on Chicago's North Side celebrated its second anni- versary of talking pictures this month. Charles Ryan, manager, wrote the fol- lowing editorial in his house organ for the occasion: To Our Friends and Patrons The motion picture is 30 years old. Talk- ing pictures were first introduced to audiences in New York on August 6, 1926, and the world immediately proclaimed their success. The Buckingham, the first residential the- atre on the North Side to offer talkies to its clientele two years ago, has set aside the week of November 9 to 15 for the special observ- ance of the Second Anniversary of its in- augural of talking pictures. For this auspicious occasion we have selected the best programs available, which we believe will surpass any entertainment ever given at the Buckingham. Week of November 9-15 is to be one of good cheer and you are invited to celebrate with us. We launch our third year with a confidence gained by past performances and with grati- tude for the good will that has been tendered us by our patrons, who acknowledge apprecia- tion of our efforts by their patronage, which we hope to continually merit. West Coast House Has "Old Time Movie Show/9 Bustles, Too Sidewalk easels plastered with questions along the line of "Do you remember when?" brought scores of passersby in to the "Oldtime Movie Show" at the Marion Davies theatre in San Francisco. W. B. Wagnon, manager, had '"Borrowed Wives" as the principal attraction but there were oldtime films showing Mary Pickford, Lionel Barrymore, Harry Carey and Henry Walthall in their early screen days. Questions on the sidewalk billboard, for that would probably be its proper name, inquired of passersby whether they remembered when beer sold for a nickel. Only the sketch of a foaming schooner was shown in place of the word "beer." Similarly, pedestrians were greeted with the question "Do you remember when bustles were popular and nickelodeons were in vogue?" At the foot of the billboard was an an- nouncement of the "Oldtime^ Movie Show," telling that all the above-mentioned styles and customs of the past would be pictured on the screen. Shreveport Saenger Cuts Prices to 15 and 25 Cents The Saenger theatre in Shreveport, La., is inaugurating a price change, Fred Ford, man- ager, asserts. New prices include a drop down to 15 cents for morning matinees. This price holds for adults from 10 a. m. until 1 p. m. After 1 p. m. the price remains 25 cents until closing time. There will be an exception on Sundays when the price stands at 25 cents all day. November 15, 1930 EXHIBITORS HERALD-WORLD 57 w THE SHORT FEATURE Newspictures HEARST METROTOME NEWS NO. 212— Rags, war hero, gets his reward — Biggest dirigible nears completion at Akron, Ohio — Germany produces real anvil chorus at Cosier town hall — Indian Maha- rajah puts on a show — Meet men who are cleaning Chicago — Royal pageantry opens Parliament. HEARST METROTONE NEWS NO. 213— Hoover decorates Captain Rickenbacker for war valor — Thanksgiving turkeys hear the bad news — Musical aviators provide jazz for New York's air-minded — Mr. Courage and Mr. Fear tell why it's wise to buy now — Whitney's Equipose wins Pimlico Fu- turity in Maryland — Germany's zeppelin on rails goes 110 miles an hour. PATHE SOUND NEWS NO. 93— Nation's votes set new mark — Wild oil well threatens Oklahoma City — Ohio church dedicated to Wayne B. Wheeler — ■ Cavalry ride horses 500 miles on asphalt — Baby blimps fill air in first parade at Akron, Ohio — Ger- man kiddies see favorites battle in Punch and Judy show — -United States hockey stars warm up on ice in Canada — then King Boris makes Italian princess Queen of Bulgaria. UNIVERSAL NEWSPAPER NEWSREEL NO. 90— Six flivver blimps "shot" by camera in clouds over Akron as experts hold jamboree — Ostentatious dis- play greets British sovereigns at Parliament's open- ing— Thousands of turkeys "smile" for camera as Thanksgiving approaches — Hoover presents Con- gressional tribute to Captain Rickenbacker, U. S. air ace of the war — German DO-X, world's largest seaplane starts trans-Atlantic hop for U. S. — Equi- pose wins pimlico Futurity race in Baltimore in thrill finish. UNIVERSAL NEWSPAPER NEWSREEL NO. 89— Crowds hail Coste and Bellonte on return to Paris - — Officials of America and Canada present at dedi- cation of mile-long tunnel under river at Detroit — New York jobless seek work for board, bed and salary of $1 a week — Mine blast takes toll of 338 dead and dying in Alfsdorf, Germany — Daredevil Army horsemen uncork hair-raising equestrianism at Fort Meyer, Va. — King Boris of Bulgaria and Princess Giovanna of Italy married in rain. KINOGRAMS NO. 5655— Rickenbacker, American "Ace of Aces," given highest U. S. award by Pres- ident Hoover — $12,000,000 bridge completed at Martinez, Cal. — Royal splendor marks opening of British Parliament — Baby zepps go skylarking over Akron — Seattle girls learn how to protect them- selves, with a cop as their teacher — Whitney's Equi- pose captures rich Pimlico Futurity stake in Baltimore. KINOGRAMS NO. 5656— Mussolini reviews 30,000 warriors in commemoration of eighth year of Fascism — Local Portuguese stage a bloodless bull- fight in burlesque at San Pablo, Cal. — German rivers overflow banks, flood vast areas in Silesia — Californian invents step-sister to the Helicopter — V-5, biggest U. S. submarine, travels 17 knots in rough sea — El Paso street cars serve ham and eggs on street cars — 154.000 watch intersectional foot- ball games in New York and Philadelphia. Road Building Films Released Road construction is described in a new series of pictures released by the Bureau of Public Roads, U. S. Department of Agricul- ture. The series is intended mainly for the use of highway engineers, road builders, engi- neering students and others engaged in similar lines. All the modern methods are illustrated. The films are one and two reels in length. U. S. Poultry Film Ready The Bureau of Agricultural Economics of the U. S. Department of Agriculture has issued a new motion picture called "Coopera- tive Marketing — Eggs and Poultry." The film illustrates how cooperatives purchase and pre- pare feed and market their products. New Device Combines Talking Pictures, Radio and Phonograph Short subjects of am educational nature have attracted increasing attention and prominence in the last decade for use in the schools. More recently, largely in the past year, devices have been experimented with for showing both educa- tional and purely entertainment pictures in the homes, as well as in schools and laboratories. To meet the demand for home motion pictures, the Bell & Howell Company of Chicago has announced completion of a combination instrument, the Filmophone- Radio, which will be on the market Decem- ber 15. This machine includes not only a projector and sound device, but radio as well. In addition, there is also the phono- graph, which comes as a necessary part of the talking picture equipment. Housed in Compact Cabinet The apparatus is all housed in one com- pact cabinet. A demonstration of its vari- ous functions was given this week before newspaper reporters and writers for trade journals in Bell & Howell projection room in Chicago. In all, four short features were shown, with pleasing results, both in sound and projection. The projecting is done with a regular Bell & Howell Filmo projector, which is re- moved from its compartment in the cabinet and may be set on any table. Film is the usual 16 mm. width, while the sound may be either on disc or on film. The speaker may be situated wherever the audience de- sires it. A Howard chassis is used for the radio feature. The phonograph motor is so arranged that the turntable can be operated at either the standard speed for ordinary records or thirty-three and a third revolutions for sound pictures. Flexibility a Strong Feature An interesting point noted in the demon- stration was the flexibility of the radio- motion picture - phonograph combination. The film can, naturally, be shown with or without sound. Then again, pictures may be screened with phonographic or radio musi- cal accompaniments, not synchronized. The Bell & Howell engineers believe they have solved the principal problem involved in such combination machines in their new device, namely the balancing of the projec- tor with other units. The radio-phonograph apparatus is not new, however. Short subjects, both educational and purely entertaining, are now being produced in large numbers, giving rise to the belief that talking pictures will continue to grow in popularity for use in the homes and in the schools. Old Mill Forms New Children's Club to Exploit Serial Film A method of exploiting serial films that has excellent possibilities for almost any exhibitor was used by the Old Mill theatre, Dallas, for "The Indians Are Coming." The management organized a " 'The In- dians Are Coming' Club," which was open to all children. Membership cards were given which were to be punched each week at the door. At the end of the twelfth epi- side of the film a grand prize is to be given. All juveniles who hold a card with 12 punches will be eligible for it. The stunt used to start off the exploita- tion on this project was one arranged through tieup with a local dealer in used tires. The theatre carried advertisements to the effect that every child carrying si used tire would be admitted to the show. When all had been admitted, there was a lobby full of old tires, which were sold to the dealer in the tieup. Side view of the new Filmo phone-Radio perfected by the Bell & Howell Com- pany, Chicago. The projector and phono- graph are visible on top, while the speaker and radio are housed below. Paramount Is New Name for House BATON ROUGE — The Paramount theatre is the new name for the Publix house formerly known as the Columbia. The change was made because Para- mount films are given preference in the Publix house. 58 EXHIBITORS HERALD -WORLD November 15, 1930 w MUSIC AND TALENT Twin Organs Hold Stage at Marbro Dual Consoles Add Variety to Sing Program Edna and Preston Sellers Featured In Attraction Formerly Used At Chicago Theatre With the removal of stage shows from the Marbro theatre, a Balaban & Katz house, a few weeks ago, the old Chicago theatre policy of two organs was put into effect after searching for a musical at- traction. Billing them as Chicago's Fore- most Organists, Edna and Preston Sell- ers took command of the two consoles with less than a day's rehearsal and opened comparatively cold. The installa- tion of the second console was completed only one hour before the time scheduled for opening. Since then, the "trial" period is over, and they are regularly fea- tured each week in this attraction which is proving very popular. The usual program of twin organs, as they are presented in New York, is in the manner of a popular song concert. However, in the instance of the Marbro, where the twin or- gan idea substitutes for the discontinued stage presentation, continuity and novelty is incor- porated by means of the microphone and at- tractive slide announcements. The reaction of the audience to this type of entertainment is decidedly favorable, as is at- tested by the manner in which it responds vocally to the various numbers played. To further the illusion of "twice as much music as before," a double concert is sometimes given, such as Edna playing popular tunes while Preston may ramble around in the clas- sics. Occasionally a vocal soloist is included in the program, which gives the audience something different and goes over very well. Joseph Griffin has appeared in this capacity, as well as Charles Crafts, and others of note are scheduled to appear in this manner. The program for last week was built around the celebration of Armistice day, and the combination of the two instruments made most effective the songs played in commemo- ration of this event. Manager Geissman is wholly enthusiastic about the new policy, and the Balaban & Katz executives are well pleased with the drawing power of the new unit, it might be said "the new sound policy." The Santly Boys are shown here enjoying the success of the outstanding song hit of the day, "When the Organ Played at Twilight," and are tickled pink about it. Not only that but "You're the One I Care For" shows all indications of being in the best sellers with Organ in a short time. According to Jimmy Cairns, who has just returned from a trip through the Middle West, things arc going great along the line and their present cata- log is their greatest, "When the Organ Played at Twilight," "Your the One I Care For," "The Wedding in the Ark," and "I'm Tickled Pink Over a Blue Eyed Baby." \/A BACK IN THE LIMELIGHT AGAIN and GIVING AUDIENCES WHAT THEY CRAVE SINGING TALKING and PLAYING JOHN HAMMOND "Master of Melody" St. George Theatre— Staten Island, N. Y. STAGE SHOWS * — Baltimore Loews Century Week Ending November 8 Loew's Century, Baltimore, resumed its policy of stage attractions November 3, with the Loew-Capitol theatre. New York, state unit, "Pastels," stage band directed by Arthur Knorr, under the supervision of Louis K. Sidney. This unit opened with a full stage showing a huge bon-bon box closed and band music coming from within, with yellow flimsy drapes and the Chester Hale girls in full pink and green gowns lined up in front and up sides in tableau pose. As the box opened Century stage band was revealed and as they played the girls went into routine steps and formations, on apron of the stage. The band was lead by Herbert Bangs. Allen Rogers, master of ceremonies came on then and after the girls left introduced June Worth, who came on dressed in close fitting black velvet costume without tights and went into her acrobatic dance steps. Following that Rogers sang, "I Love You, I Do," and "The Song of a Fool," accompanied by the band. After that the Chester Hale girls were intro- duced by him by a joke about Hoover putting all hands to work so the girls would now do a hand drill. Girls on in green tights and green and yellow blouses with black silk gloves and after some routine steps sat on benches they carried and did knee, shoulder, leg hand tapping dance with hands and arms. Then followed Jans and Whalen formerly with Ziegfeld and Vanities, in straight comic chatter, uke playing and dance steps, all comedy with third man entering for some of the work, winding up with the "Goog-a-la-goog-a-la-goog-a-la-goo" song and dance. After this the Chester Hale girls came on again in full yellow gowns parted to show bare legs with high feather head pieces, did routine and then posed on each side of stage so the Eanu Japs, acro- batic troupe, 6 in company, couldi have the stage for their acrobatic work. They were dressed in white knickers with white jerseys trimmed with blue collars. Tableau with band and organ finished the act, with center drop being lowered holding artistically draped show girl. Chicago Oriental Week Ending November 14 Welcome back, Benny! That's what every audi- ence that attended the opening week of this versa- tile master of ceremonies at this theatre has said by their continued and uproarious applause. We hardly need mention that the last name of the gentleman in question is Meroff , but there is no question whatsoever as to his ability, and it was with a great deal of pleasure that we again wit- nessed his gyrations upon the stage in one of the best stage shows, so it seemed to us, put on at the Oriental in some time. The opening number (the production was entitled "Rare Bits") showed the Lambert Ballet, attired in old clothes, standing in a sort of tumble down street, and after doing a brief eccentric dance, they gather together in a circle, and presto! we have Benny smiling out at us. He calls some of the members of his orchestra down, and after "striking up the band" with "brass" they get together and do a clever little tap dance that was taught them, no doubt, by Benny. This drew plenty of applause. {Continued on page 60, column 2) UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'way N. Y. City November 15, 1930 EXHIBITORS HERALD-WORLD 59 Hello everybody — I made a short business trip to Philadelphia one day last week and had the pleas- ure of seeing Jimmy Clark, manager of M. Witmark & Sons, Sammy Melinson, manager of Shapiro, Bernstein, and Carl Zoehrns, manager of Robbins. All three of the boys are doing well and sure are hustlers. That wasn't all I did in the City of Brotherly Love, oh, no — I dropped in to see Milton Slosser, the Earle's new organist, and believe you me, it sure is gratifying to meet a regular fellow like him. I am sure sorry I can't say as much for another organist who is playing this town. . . . The last time I was down in Philly, I was so high-hatted that this time I thought it would be better not to get insulted again. Some one of these days this fellow is going to need newspaper and music men and then it's going to be just too bad. . . . And that goes for other very (in their own minds) im- portant people. . . . Getting back to Slosser though, yes and Jay Mills and David H. Ross (the new musical conductor at the Earle), they are the kind of fellows that make visits worth while. On the way back to dear old Broadway, I stopped in at Asbury Park to see how G. Howard Scott (better known a.s Scotty) was getting along at the large and impressive Civic Auditorium where he is giving daily and nightly concerts. Scotty is doing fine and is helping, not only in getting his own name known but is doing his share in helping to impress the visitors that Asbury Park is a great resort .... The greatest single plug ever enjoyed by one song is that of the recent day and date release in over three hundred theatres throughout the country of "Check and Double Check" the new Amos 'n' Andy picture. The simultaneous showing to millions of people at one time is a plug that is not paralleled in the modern music world. "Three Little Words" the song in question, has already shown the effects of this tremendous plug by its performance in sales throughout the country. Bert Kalmar and Harry Ruby wrote this number and it is published by Harms, Inc. There'll be no holding Will Rockwell now, 'cause he is one enthusiastic fellow when things are rolling along smoothly. . . . The golf pro, How- ard Grode over at the Times Square Golf School must be having a tough time with his golf, because he's writting another song for Donaldson, Douglas & Gumble called. "Tryin' to Get You Off My Mind." . . . Funny though, it hasn't a word of golf in it. it's all about a girl and love. His other song (published by the same firm) is "Love's Melody." it sure is funny that these golf pros should think so much of love, but we'll give him the benefit of the doubt because maybe he's thinking of that charming wife of his when he writes the "love" songs. . . . Fred Kinsley, well-known organist, has the distinc- tion of opening two houses in one week. Last week he played the organ (even though only half the pipes were in and the console was way back-stage) at the opening of the new R K O Mayfair and at the end of the week also opened at the new Victory theatre in Bayside, West, out on Long Island. . . . The first thing one notices when they enter Harry Blair's office at Shapiro, Bernstein's is the 21 or so photos of organists that he has, hanging on the wall (all saying such nice things about him, too). That sure speaks volumes for his popularity among the boys. . . . Just heard that Bobbe Arnst, Lett Sisters & Louise Lyons & Lorraine and Arthur Brown were all on the bill at the gala premiere at Jacques Renard's new "creation of modern art" in Boston. . . . That reminds me, another Art Brown, this one an organist who has been hibernating in the snow- banks of Vermont for the past three years has just paid little ol' N'York a visit. Amid a blare of trumpets he made his way down that justly famous (or infamous, if you wish) street called Broadway. . . . He is getting himself a brand new repertoire, so he can do justice to the inaugural program of the new and beautiful Flynn Theatre in Burling- ton, Vt., which he is to open on November 26. . . . The operatic success of this young soprano appears to be assured, on the basis of heri- tage or training, whichever way you want to look at it. She is Nancy Witmark, daughter of Julius P. Witmark, Jr., and the youngest Witmark in the music business. As you can readily see. Miss Nancy has a voice range from low C to high C, with or without ges- tures. Born to the royal purple G-clef, Miss Nancy lays claim to being the youngest song- plugger in the business, devoting her talents exclusively to M. Witmark & Sons. Her father tells us that she is at this moment warbling the difficult aria from "Dancing With Tears In My Eyes." Miss Nancy is ten and one-half months of age and the critics predict a bril- liant future for her. Witmark Song's Romantic Origin ; Unknown 'Till— "Daughter of the Latin Quarter," by Joseph Alex- andre, a hitherto unknown composer, has been im- ported from Europe by M. Witmark and Sons, and given American treatment by Al Dubin and Joe Burke. One of the representatives of B. Feldman and Com- pany, which represents Witmarks in Europe, heard the song in one of the small cafes which dot the Montmartre while on a business trip for his firm. Hearing it played several times, he searched for and finally found the writer, who has been mentioned above. Alexandre, it was further disclosed, was a Latin quarter artist who had not heretofore written music. He was responsible for both the lyrics and the melody. The popularity of the song may no doubt be due to the European lilt and the American lyrics given it by Dubin and Burke, as well as its adaptability to a variety of treatment. In Personal Appearances At Warner Bros. Houses Walter Meyers, in charge of booking acts for War- ner Brothers houses, announces that the following en- tertainers will make personal appearances in Phila- delphia and Washington. November 15 : Lillian Roth, movie comedienne, at Warner Earle Theatre, Washington. November 22 : Frank Richardson, at Earle Thea- A Record-Breaking Radio Stage Attraction OTTO GRAY and his OKLAHOMA COWBOYS Now Broadcasting from General Electric Station WGY, Schenectady, N. Y. Permanent Address, Stillwater, Okla., or care Exhibitors Herald- World, Chicago i DE SUVA BROWN ! it/ HENDERSON \ i SONGS THEY SING ► !!! JUST IMAGINE!!! 3 HITS in DeSYLVA-BROWN & HENDERSON'S Newest Sensational Picture JUST IMAGINE (Now Being Released) They Are OLD FASHIONED GIRL NEVER SWAT A FLY (I am the Words) YOU ARE THE MELODY ! ! ! TO WHOM IT MAY CONCERN ! ! ! We also Publish DON'T TELL HER WHAT'S HAPPENED TO ME I Ballad Hit In the Air Ev'rywhere NINE LITTLE MILES FROM TEN TEN TENNESSEE A Novelty Fox-Trot with Plenty of "Zip" STILL I LOVE HER Novelty Ballad Hit AND TO WHOM IT MAY CONCERN The New Ballad Sensation ORGANISTS: Slides on all of the above. Your audience wants to sing these songs. WRITE for copy of SPIRITS (a Musical Seance). It is a '"Mike" stunt and its a "Howl." Have you used our Novelty called "AN ENDURANCE CONTEST IN SINGING"? — DON'T FORGET "SPIRITS." WRITE — CALL — WIRE SAM WIGLER Mgr. Special Service Dept. T DE SYLVA IVKW^ BROWN f i AND (y^^ HENDERSON .inc. f < 745-7+H AVE. NEW YORK CtTY ) i > 60 EXHIBITORS HERALD-WORLD November 15, 1930 'Ton Can't Go Wrong With Any Feist Song »f I'LL BE BLUE JUST THINKING OF YOU SWEETHEART OF MY STUDENT DAYS UKULELE MOON DOWN THE RIVER OF GOLDEN DREAMS I'LL STILL BELONG TO YOU (from "Whoopee") WHAT'S THE USE MY LOVE FOK YOU THE SONG OF THE NAVY YOU'RE ONE IN A MILLION TQ ME IF I HAD A GIRL LIKE YOU IT HAPPENED IN MONTEREY AROUND THE CORNER WHISTLING THE BLUES AWAY (From "Half Shot At Sunrise") Leo Feist, Inc. 56 Cooper Square New York, N. Y. STAGE SHOWS {Continued from page 58, column 3) and the boys in the orchestra evidently get a great kick out of doing it. Julia Curtis was then announced, and the aid of two "orchestrers," she put, on a delightful act of ventriloquism, the two bandmen acting as the dum- mies. (They were pretty clever dummies.) She gave a few imitations, among them being one of Mae West and the other Texas Guinan, and she was well received. The most outstanding extra act was the Eight Allisons, a European tumbling troupe that startled everybody and made them wonder how the human body could be so agile. It would be impossible to describe their antics, but they certainly are enter- tainers supreme, and they work with the utmost ease. One of them did a double somersault from the floor to the floor, and you can well believe that the audience held its breath. Incidentally, the tum- blers were introduced by the ballet, who did a dainty dance, the team appearing at its height. Then Benny went through some of his stuff. There doesn't seem to be anything that he can't do. He should have a "Stump Me" week. After juggling clubs, balls, hats and canes and a few other things, he sang "I Still Get a Thrill Just Thinking of You," which is just one more accom- plishment. He's the sort of a chap you could imagine flying an airplane without ever having been up in one before. The production number was very effective, the ballet being attired in half and half costumes, and doing a pretty routine to the "Wedding of the Painted Doll." They received considerable applause when they finished, and if time had been more plentiful, thy would have undoubtedly gone through it again. George Givot was well received, pulling some of his old gags with success, and a good many new ones. Sang several comic songs, wore his full pants, something like 40-inch bottoms, and the finale con- sisted of the ballet and Givot doing a pleasing dance, during which the Allisons and Julia Curtis made their appearance for a final bow. San Francisco Fox Week Ending November 13 This week's musical and 6tage offering calls for a flock of cheers and a rousing salute. In honor of Armistice Day, Walter Roesner and his musicians offer "Doughboys," a musical panorama of the A. E. F., with the entire University of California Glee Club rendering yoemen assistance, and then there is the "Doll Follies Idea" of Fanchon and Marco to lend life and color. The overture opens with a screeching of sirens and a hullabaloo reminiscent of the arrival of peace twelve years ago, followed by favorite melodies of the war period. Moving pictures of actual battle scenes are thrown on the huge screen of the Fox, followed by the Glee Club in khaki, marching as its members sing. The finale is marked by a grand massing of instruments and the Glee Club in semi- darkness stepping to the strains of "Marching Home." The orchestra is in khaki and the elevated pit is made to simulate the trenches, adding to the effect. The "Doll Follies Idea" opens with a garden scene and Bebe Sherman singing from a high swing. Girls in old-time costume and white wigs offer a {Continued on next page, column 1) PARAMOUNT-PUBLIX SAYS: LOU BREESE CONDUCTS OVERTURES THAT ARE OUTSTANDING and PAUL ASH SAYS: "He is an 'Ace* Master of Ceremonies" Now Featured at the MINNESOTA THEATRE, Minneapolis Wayne King By BOBBY MELLIN When the blackface comedy team, Amos 'n' Andy, changed their broadcast period from 10 :30 to 10 p. m., KYW found it impossible to accommodate the net- work feature on account of conflicting schedules at an earlier hour. So the 10:30 to 10:45 p. m. period was left open. It didn't take long, how- ever, for the officials of KYW to decide what to do with the extra fifteen minutes. "Let's give it to Wayne King," they said in chorus. This is just another feather in the cap of King, whose past honors and achieve- ments already mark him as one of the nation's youngest and most bril- liant dance batoneers. Besides conducting the famous Pure Oil orchestra over a nation-wide hook- up, Wayne is featured over the NBC "blue network" sustaining program from coast-to-coast every Friday evening. * * * WBBM's Artist Bureau, under the direction of Leon Bloom, promises to become an entertainment mecca for hosts and hostesses in Chicago and its vicinity. Each Saturday evening, Mr. Bloom presents an Artist's Bureau program, introducing entertainers of all kinds, including vocal and instrumental soloists, orchestra combinations and novelties all of whom appear under Mr. Bloom's direction, at private func- tions. Part of his success in planning entertain- ments, Mr. Bloom attributes to his many years in concert work, and building radio programs. * * * Harry Kogen, popular leader of the Yeast-Foamers orchestra, was discussing the instruments in his band. "That's a tuba over there, isn't it?" his friend asked, "but what's an oboe?" "Well," said Harry, "accord- ing to Gus Kahn an oboe is a tramp who won't work, but I'll tell you what it really is. An oboe is an ill wind that nobody blows good !" * * * Christmas eve will have a double significance for friends and listeners of WENR, for it will be the occasion for the one hundredth performance of the Wiener Minstrel show, founded, written and directed by Gene Arnold. Plans are afoot to make this week- ly one-night stand a noteworthy event in honest-to- goodness old time minstrelsy. The story of Wiener Minstrels is typical of the growth and increasing im- portance of radio and American life. The original cast consisted only of himself and two other per- formers, but the humble beginning proved an in- stantaneous success, and Morgan Eastman, quick to sense the possibilities of this feature added a twenty- five piece band and two end men to the troupe. Gene went to work with redoubled effort, and the present Wiener Mastodon Minstrel is the result of his labors. * • • Barney Richards, brings to the radio world, through the medium of his renowned orchestra, music that mingles in a like degree the speed and flash of jazz and the depth and color of the modern classic. Bar- ney's deep and ingratiating voice, announcing the dance tunes played by his band, is now heard from the Uptown Village Cafe and heard over station WMAQ. * • • Maurie Sherman, conductor of the Beachview Gar- den orchestra, is a dyed-in-the-wool fight fan and a firm believer that Tuffy Griffith is our next heavy- weight champion. Take a tip from one who knows and don't differ with Maurie as to his opinion, for if you make that mistake, Maurie is liable to forget what songs you are plugging and what firm you rep- resent. All kidding, aside, Sherman's a great guy and here's hoping that Tuffy may get to be cham- pion, providing of course he leaves his "bike" at home. I'm also hoping that Maurie can take a little kidding better than Tuffy can take it on the chin. * * * Katz and His Kittens have gone into the Holly- wood Restaurant, N. Y. C. — Norman Pierce, popular radio announcer has gone back to WMCA — Harold Lee, "outcast" of the music business, has decided to take a flyer and go into the publishing end of the music business. This end of the business may be his finish. MBB^HBI November 15, 1930 EXHIBITORS HERALD-WORLD 61 STAGE SHOWS (Continued from prec stately dance and are followed by La Salle and Mack, who do some rapid fire acrobatic turns that are timed perfectly. The background changes to one dominated by great wooden soldiers and the Roy Loomis Dancers present the famous "Dance of the Wooden Soldiers" in an original manner. Ramon and Virginia add to the toyland atmosphere with a dance that in- cludes some difficult gymnastic 6tunte, but all the time Virginia keeps up the appearance of a doll. Walt Roesner introduces Wallace Beery, in town for a day or so, and Wallace chats entertainingly about the election, flying and duck shooting. The Ray Loomis Dancers do their spectacular "Doll Dance," all done in short jumps with the aid of clogs to which springe are attached. When facing the audience they are girls in fancy dress, but when they turn they are colored boys. The act comes to a close with Lea Klick's electrical marionettes, a novelty seen here before, but now greatly improved. Illuminated figures dance above the orchestra against a black background and there is even a boxing match between two frogs. The curtain falls as girls appear on the stage carrying grotesque illuminated masks. eding page, column 3) nounced that the Gamby-Hale Gingerbread Ballet was forthcoming and these dancing girls displayed some spicy steps and rare talent. Rome and Gaut, billed as "The Short and Tall of It," were the last but not least act on the program. These laughmakers played around and clowned with some comic dances and chatter and other harmless talk. Their nonsense and funny capers with a flute drew quite a lot of laughs from the natives. Minneapolis Minnesota Week Ending November 7 "Hits of 1930" is the musical presentation of Lon Breese, and he leads the orchestra through a series of well selected numbers. By the time that the Stein song is in full swing. Stan Malotte has risen into view with the organ, and the use of changing, colored lights gives the complete musical picture a finishing touch, as Lou leads the way through a review of the season's most popular songs. Vocal solos, arguments between the trombones and cornets, and banjo and violin numbers assist in making the whole affair thoroughly entertaining. "Paramount Sound News" breaks into the pro- gram at this point, and then Stan Malotte plays upon the fancies of the patrons, in his arrangement, "How Do You Like Your Classics?" First presenting a classic as it was meant to be played, Stan then gives it a jazz version. "The Second Hungarian Rhapsody," "The C Sharp Minor Prelude," "I Love You So Much" and "My Heart of Thy Sweet Voice" all successfully resist attempts to be minced into jazz. Stan did a good pob on both sides of the argument. Lou Breese and his Minnesota Serenaders carry the stage effort, "High Speed," to a successful con- clusion. Lou may be depended upon to add a word or gesture at the popular moment, and his com- manding figure is an important factor in any show. Wilbur Hall does some clever antics with trombone, violin, and bicycle pump, showing ability to get music out of almost anything having a squeak in it. Eddie Stanley adds fun to the show. San Antonio Texas Week Ending November 7 "Gingersnaps" is the name of the New York pro- duced Publix stage unit at the Texas theatre and one that is highly entertaining and full of emotion, laughs and thrills. Ernest Hauser and the Texas Grand Symphony Or- chestra are first heard in a specially arranged over- ture on the magic pit and Leo Weber, ace organist, at the console of the mighty Wurlitzer, accompanies the musicians during this musical number. On the stage we see "Vic" Insirilo and His Band Boys with Victor in the role of master of ceremonies. These Monarchs of Melody are a great favorite among the patrons and the way they can play red hot rhythm is like nobody's business, and how ! The opening act is Edith and Dick Barstow, two clever tap and toe dancers. Their dancing up and down a stairway on tiptoes is most remarkable and they are about the best to be 6een at the Texas in many a moon. Audience responded with a nice ap- plause at the finish. Next our M. C. introduced The Harrington Sisters, a couple of charming and sweet songsters who did "My Sweetie Turned Me Down" in a very poutful manner that held the attention of the entire audi- ence. For their second number they came out dressed as miners with cap-lamp, pick, shovel and sack and sang "We Are Gonna Be Golddiggers," which went over in a big way. "Sing a Song to the Stars" was a novel offering by the stagehand and each instrument came in for a part. "Vic" then picked up his trumpet and played "Those Little White Lies" as his solo. He received a good hand for his special turn. Victor then an- Detroit Fox Week Ending November 6 There is one very high point, and one exceedingly low point in this week's F & M Idea in Blue. The high point is the pianoforte displayed by Sam Jack Kaufman, whose rendition of "The St. Louis Blues" is enough to stop any show. The popular master of ceremonies has "that certain something" which De- troit audiences have craved for months and have never been able to find heretofore. "Idea in Blue" itself possesses the other extreme, in the offering of Paul Russell, a singer who does a little Al Jolson, a bit of Lou Holtz, and something of Eddie Cantor, and does them all the same way — bad. Russell's absence from the unit would never be felt — in fact, it might add to the enjoyment found in the offering of Renoff and Renova, an adagio team of unusual ability. Webster and Marino, masters of the ballet comique, are funnier than words to describe them. Mitzi May- fair, a charming and versatile little miss, steps off some good numbers to the tunes played by the Jazz- monic Rhythm Kings, and tops off the stage show in fitting style. Blue songs, blue floodlights and blue combinations are concentrated in this production for the purpose of chasing blue moods. Pittsburgh Enright Week Ending November 13 Dick Powell, m. c, calls his stage offering "Jazz Static," and the three-quarter hour entertainment is very pleasing. The act opens with Dick singing and speaking into a "mike" on stage, his voice coming through a radio standing at the side of the stage. Dick also closes the act in this manner, while in the background the girls are standing on radio towers. Dick announces "Two Kentuckians from Buffalo," whereupon two blackface boys dressed in checked suits come out and do some mighty fine tap dancing. For aan encore the boys come out and do some whirlwind tumbling. And for the final bow the audience is surprised to find four of the boys on the stage in- stead of the two who they though had been doing all the work. Their offering is short but very fast in execution. Evans and Mayer, team, score a big hit. The man, a big fellow, dressed as a cowboy plays a studio piano while the lady partner does some fine singing. The big cowboy is a real comedian with some nifty wisecracks and unusual facial expressions. They have stopped the show at several performances. The orchestra makes the audience sit up and take notice when they offer "Beyond the Blue Horizon," and one of the choruses is played as a cornet quar- tette (with Dick Powell handling one of the cornets). The Enright Rockets do an exceptionally pretty fan ensemble, with Madolyn Ward leading them in a song number. Louise M. Roesch ORGANIST Now at the RKO Cameo Theatre New York City ATTENTION . . Now Ready The song that will simply have them applauding for more — the sensational novelty song of the hour — SING SOMETHING SIMPLE large set consisting of verse, chorus, patter and novelty chorus. Sho' Sho' The Outstanding Song Hit — awaited by the nation — from Radio Picture CHECK & DOUBLE CHECK featuring Amos V Andy THREE LITTLE WORDS an outstanding, emphatic hit. Regular sets now ready Write — wire and call for your copy and slides. H A R MS WILL KO CKWELl PROFE.SSIO/NAL. /AANAGE. STRAND THEATRE. BUILDING BROADWAY O" 47 T<1- STREET NEW YORK CITY 62 EXHIBITORS HERALD-WORLD November 15, 1930 ORGAN SOLOS BEST SELLERS WEEK ENDING NOVEMBER 8 No. i "When the Organ Played at Twilighf — (Santly). No. 2 "I'm Yours" — (Famous). "Somewhere In Old Wyoming" — (I. Morris). No. 3 "Betty Co'ed" — (Carl Fischer). "Little White Lies" — (Donaldson). "Kiss Waltz"— (M. Witmark). "Moonlight On t h e Colorado"- (Shapiro). "If I Could Be With You"— (Remick). "I Still Get a Thrill"— (Davis, Coots & Engel). No. 4 "My Baby Just Care For Me"- (Donaldson). "I'll Be Blue Just Thinking of You" —(Feist). "Go Home and Tell Your Mother"— (Robbius). "When It's Springtime in the Rockies" —(Villa Moret). No. 5 "Here Comes the Sun — (Robbius). "Maybe It's Love" — (Remick). "Don't Tell Her"—(DeSylva). "Three Little Words" — (Harms). "Sing Something Simple" — (Harms). "Confessin' That I Love You" — (Berlin). "IT'S A LONESOME OLD TOWN WHEN YOU'RE NOT AROUN" — (Irving Berlin, Inc.)— Ben Bernie. The original master of ceremonies is featuring this tune. It has merit, so the possibilities of becoming well known are very likely for this number. By Harry Tobias and Chas. Kiscon. "SING SONG GIRL"— (Red Star Music Co.)— A Chinese comedy song that is written up great. We can stand a song of this type right now as it's the first in a long while. Words by Joseph McCarthy, music by James F. Hanley. "THIS SIDE OF PARADISE"— (Robbins Music Corp.) — A powerful lyric ballad that should be a great act song. The melody written as a waltz is very pretty and this song should sell. Words by Billy Rose, music by Lee David. "THREE LITTLE WORDS"— (Harms, Inc.)— The feature song in one of the big pictures of the year, CHECK & DOUBLE CHECK, featuring America's biggest radio names, AMOS & ANDY. The picture will play every big and little town in the country, so it looks like this song will enjoy a wide sale. Words and music by Bert Kalmar and Harry Ruby. "IN A WINDOW IN A HOUSE IN CAROLINE" — (Davis, Coots & Engel) — A beautiful thought in this title. Dixie songs always have an appeal to the public even for those of us who have never been South. Well written. By Billy Frisch and Otto Motzan. * 4 * "MY MISSOURI HOME"— (Donaldson, Douglas & Gumble.) — It's been some time since we've had a song about Missouri. This one might develop, as it wae written and is being featured by that great radio artist, Little Jack Little. JOHN HAMMOND (Staten Island, N. Y., St. George) presented one of the best microphone novel- ties last week that this reviewer has heard. It was called "And They Call It Love." Mr. Hammond's ready wit and showmanship added to very clever comedy gags on the screen between each song made this solo extremely entertaining. Opening with "Sweetheart of All My Dreams," Hammond turned toward the audience and in a very pleasing manner told them about the solo. The special version choruses of the "Prisoner's Song," the gags and the infectious smile, or rather chuckle, of Hammond had the audience in a very pleasant mood. The regular choruses which were lustily sung by the audience were: "By All the Stars Above You." "Loving You the Way I Do," "Moonlight on the Colorado" and "Bluebird Was Caught in the Rain." Mr. Hammond's very fine organ playing, plus great showmanship, have made him very popular in the short time he has been here. LEONARD SMITH (Avalon Chicago) offered an- other of his piano organ solos and called it "Pian- O-Rgan." It opened with incidental slides, tending to show which was the more popular, the piano or organ, with Helen Smith playing "Little White Lies" at the baby grand in the center of the pit. Leonard then offered "I'm Confessin'" with the organ. "Just a Little Closer" by the piano and organ "Go Home and Tell Your Mother." Then followed a novelty sing and whistle chorus on "Pagan Love Song" that the audience enjoyed closing with "Swinging In a Hammock" with both organ and piano. The solo was very pleasing and the audience voiced their ap- proval in the way of applause. An organist that sometime ago caught one of Leonard's solos with me remarked that he played perfectly and believe me that's a compliment coming from a brother organist. All Leonard's solos are well conceived and executed as for Mrs. Smith's playing, well it's perfect. EARL ESTES (Chicago Gateway) solo was called "There's a Reason" for everything including the audience being there to sing. The numbers he used were "I'll Be Blue Just Thinking of You," "My Bluebird Was Caught in the Rain," "Somewhere In Old Wyoming," for comedy he inserted a tongue twister and closed with "Anchors Aweigh." He should have taken an encore with one more chorus, but I suppose they were pressed for time, but the audience still applauded and would have liked more. G. HOWARD SCOTT (Asbury Park, N. J.. Civic Auditorium). Mr. Scott presents an hour and a half organ concert of popular and classical numbers two times a day at this, the mammoth convention hall, run by the city of Asbury Park. The concert here- with reported was of Thursday, November 6th. Open- ing with his usual signature song. "To the Sea," Mr. Scott followed this with the "Overture Zampa," the "Bachanella" from Samson and Deliah. "In My Heart It's You." "By All the Stars Above You," "Love's Melody," selections from "Bohemian Girl." "Liebestad" from Trisan Und Isolde," "Ave Marie," "Momente Musicale," "Beyond the Blue Horizon," "F'Instance," "Good Evenin' '" and "Rhapsody in Blue." At the performance caught, there was a small but very appreciative audience. Mr. Scott also broadcasts twice a week over radio station y^ & ORGANISTS A Novel Idea In a Novel Solo A Study in Phunology On Rental or For Sale WRITE — CALL — WIRE For Your Free Cue Sheets MILTON KAE KAE STUDIOS 125 West 45th Street New York City WEEK ENDING NOVEMBER 8 No. i "Little White Lies" — (Donaldson, Douglas & Gumble). No. 2 "Betty Co-Ed" — (Carl Fischer). No. 3 "Springtime in the Rockies" — (Villa Moret). No. 4 "Go Home and Tell Your Mother" — (Robbins). "When the Organ Played at Twilight" — (Santly Bros.). No. 5 "I'll Be Blue Just Thinking of You" — (Feist). "Kiss Waltz"— ( Witmark ) . "If I Could Be With You (One Hour Tonight)" (Remick). No. 6 "I'm Yours" — (Famous). "Three Little Words" — (Harms). "Body and Soul" — (Harms). — "Here Comes the Sun" — (Robbins). No. 7 "I Still Get a Thrill Thinking of You" — (Davis, Coots & Engel). "Somewhere in Old Wyoming" — (Joe Morris). "Moonlight on the Colorado" — (Shapiro, Bernstein). "Sweetheart of My Student Days" — (Feist). "My Baby Just Cares for Me" — (Don- aldson, Douglas & Gumble). No. 8 "Sing Something Simple" — (Harms). "Gee, But I'd Like to Make You Happy" — (DeSylva, Brown & Hender- son). "Always in All Ways" — (Famous). "Down the River of Golden Dreams" —(Feist). "Don't Tell Her What Happened to Me" — (DeSvlva, Brown & Henderson). "Loving You the Way I Do" — (Sha- piro. Bernstein). "A Peach of a Pair" — (Famous). WCAP. This house is run free by the city of As- bury Park and on most occasions the entire five thousand seats are packed with lovers of good music. ARLO HULTS (New York Chester) offered an- other of his popular "splotlight" organ novelties last week in which he not only entertained his audience with some very well played numbers but also pleased with a clever burlesque on the old-time wild west motion picture. Hults depicted the chase of Cowboy Jim after his sweetheart Rose, who had been carried away by Indians with some of the most clever and fitting music and a convincing story, which he told, in a manner that had the audience visualizing the entire action. Hults opened the solo with a verse and chorus of "Since They're All Playing Miniature Golf" and then orally told of many requests for "Kiss Waltz" which he would play in "Crawford" style. He did play this number with such a slight variation of the "Crawford" style that if one had just heard and not seen Hults play it, they would really think Crawford himself had played it. The few in the house who have heard Mr. Crawford play, did appreciate Hults' efforts but the majority seemingly had not, because he did not get the re- sponse on this number that he warranted. Follow- ing and closing this with the above mentioned wild- west novelty (which this audience understood better) Hults received an appreciative reception. November 15, 1930 EXHIBITORS HERALD-WORLD 63 M THE VOICE OF THE INDUSTRY LETTERS FROM READERS Jaysee, Dyer Means You! COULD NOT GET ALONG WITHOUT the Herald-World. Tell J. C. Jenkins to call and see me. Very truly yours — W. E. Dyer, Sun theatre, Gretna, Neb. Photography Poor, He Says IT SEEMS THAT EACH TIME I WRITE in your journal I have something to "beef" about, although in doing so I seem justified. My present peeve is on the poor photography of many current releases. In silent production the sole entertainment factor lay in the picture. In the present day it shares this honor with sound, and by the looks of some releases the producers are trying to jam it all into sound. Recently our theatre played the disc prints of two Pathe features, namely, "Swing High" and "Night Work." The photography on these subjects could justly be called terrible. All outdoor as well as indoor scenes bore that smutty effect of an over-time negative. No, we are not putting all blame on Pathe product, as we have received many good prints from them. Now in each case these features were followed by an M G M production, and what an amazing contrast they revealed. In our case we are using 50 amps on straight arc with 16 foot picture, through a perfectly lined optical system. If given a good chance we project a clear, clean-cut, well illuminated picture, but with poor photography — ouch ! Hoping producers will soon learn that their product must be perfect in picture as well as sound. — Lester Borst, Projectionist, Rivoli theatre, West Bend, Wis. Mayor and Editor Appreciative I RECEIVED YOUR BEAUTIFUL Award of Merit sent me as a mark of honor for the high quality of my sound repro- duction in the North Newton theatre. Having a small theatre I want to say I am agreeably surprised in being awarded your bronze plaque. Have shown the plaque to the mayor of the city and to the editor of the newspaper and they are loud in their praise and appreciation of it. I will always strive to give my patrons a high quality of sound reproduction. Thanking you for your consideration in con- ferring this great honor on the North New- ton theatre. — G. Otto Hartsoe, North New- ton theatre, Newton, No. Car. "Good News" Good HERE ARE SOME REPORTS I THOUGHT you might run in a coming issue of the Herald-World. Good News (MGM), with Bessie Love, Cliff Edwards and Gus Shy, with Lola Lane and that dancing fool, Dorothy McNulty, is box office. Bessie Love, always the comedian, is immense in this picture. This girl has got it when it comes to a role like this one, and Cliff Edwards and Gus Shy make a wonderful team together. Cliff Edwards is about as popular with our audi- ence as some of the big stars, and a whole lot better than some. He can always be de- pended on to get the laughs. We consider Swing High a picture much overrated by the nitics. In the first place, the prints we got did not reproduce good, and we have Western Electric installed, and when you can't get it on this, there is no use to try. "Swing High" had a lot of ballyhoo, but it did not deserve it, and we considered it just an ordinary pic- ture, and so did the audience. Rogue Song (MGM) is all-color, and the sooner they get away from it in it's present state of fuzziness, the better. In the first place, it takes too much light, and some of the runs are burning the prints up and warping them, a bad condition for the exhibitor who has the later runs. Color is hard on the eyes, especially when it is unsteady on the screen, and this is the case when a print has had too much light. The reaction of this condition is making the audience dislike color, and some say that it makes their head ache. This hap- pened on "The Rogue Song" on all three runs. However, on "Good News" there is a reel of color that is what color should be. It is sharp and clear. But I suppose we got the print before some run that had not yet had the chance to burn it up. — A. E. Hancock, Columbia theatre, Columbia City, Ind. Store Displays Plaque I HAVE BEEN QUITE A WHILE IN making a report on the beautiful plaque as the Award of Merit, and I want you to know that I appreciate having such a beautiful piece of work to display to the public. I made a display of same in the window of the leading drug store in our town, and I think everybody here has seen it and came to the theatre to see if it was so and went away satisfied that it was just that way. It sure makes an exhibitor feel good when he can please the public, as you know that is hard to do no matter how hard we work. Let me thank you again for the plaque. — G. A. Duncan, Lyric theatre, Carlisle, Ky. Audience Cheers Plaque OUR AWARD OF MERIT PLAQUE WAS formally presented to the theatre last Sat- urday evening and the audience was generous in its cheers of appreciation and shares with us our pride in possessing this mark of distinction. Personal greetings of congratulations are much in evidence from our friends and one Advises Young Singers To "Go to the Talkies" ( S fecial to the Herald-World) NEW YORK, Nov. 13.—Geraldine Farrar, in passing through New York between concert engagements, made the following statement: "To gifted young singers my ad- vice is — do not waste your freshness and youth, which is the time for sing- ing except for that ageless person we see occasionally as a mere gadget in — an establishment such as the Met- ropolitan Opera House. Go to Holly- wood and make the most of your youth and quick returns in the talkies." patron even accused us of having installed more perfect sound equipment — but we hadn't. Maybe our operator was just a little more on his toes. Again we thank you for this reward. — C. D. Hoon, Star theatre, Sioux Rapids, Iowa. From Mitchell of the Dixie HERE ARE SOME REPORTS ON Pic- tures. The Trespasser (LI A) — Late in run- ning this show. It's good but the recording on disc is terrible. If you have disc equipment, better lay off this one. Prince of Diamonds (Col) is just a fair program show, with a little action in the last reel. Not much to it. Lay off Lady of Scandal (MGM). It failed to please. Has a good star, who draws them in, but the picture will not stand tip. — A. Mitchell, Dixie theatre, Russellville, Ky. Prominent in Lobby WE ENCLOSE NEWSPAPER CLIPPING from the Delphos Republican of the presen- tation of the Plaque you sent us. I wish to thank you in this regard and as- sure you of our appreciation of the Plaque. We have placed the same in a prominent place in our lobby and point to it with pride. — Eli Mullinax, Auditorium theatre, Delphos, Kan. Opinions from Yancey HERE ARE SOME REPORTS ON Pic- tures played recently. The Big House (MGM), very good. Did extra business at box office. Divorcee (MGM), good picture of the society type. Business good. Under- tow (U), nothing to rave over. The Flora- dora. Girl (MGM), very good picture of the historical type. Hell's Heroes (U), rotten — and worse than rotten. Children of Pleasure (M GM), very poor, with no business. Metro sure has slipped. The Other Tomorrow (FN), just fair, nothing to rave over. Our Blushing Brides (M G M)— Oh, boy, how they turned out to this one ! Went 75 per cent over anything played. Not such a hot picture, though. In the Next Room (FN), not much and no business. The Careless Age (FN), a fair one. Did very good at box office. Strictly Modern (FN), very good. Caught Short (MGM), did plenty of busi- ness and it pleased. Notorious Affair (FN), just a fair show. Broadway Hoofer (Col), mighty nice show and is doing a nice business. Playing Around (FN), very good, with good recording on disc. Lady of Scandal (MGM), nothing much. Senor Americano (U), only part-talking, and lousy at that. Would have been better silent. Of all the noise and lousy recording, this takes first prize. Sea Bat (MGM), did good business at the box office, but is no picture at all. — Robert K. Yancey, Paradise theatre, Mansfield, Mo. Plays in "Bittersweet" f S fecial to the Herald-World) NEW YORK, Nov. 13. — Evelyn Laye, English musical comedy actress, has re- turned to London to play the leading role in the English production of "Bittersweet." 64 EXHIBITORS HERALD-WORLD November 15, 1930 CLASSIFIED Advertising Ten cents per word, payable in advance. Minimum charge, $1.00. Copy and checks should be addressed Classified Ad Dept. Exhibitors Herald- World, 407 So. Dearborn St, Chicago, 111. The Recognized National Classified Advertising Medium Mail Order Bargains BRAND NEW EQUIPMENT WHOLESALE— EVERYTHING FROM STREET TO SCREEN— German 8/12 Carbons, $4.37 per 100; Safety Film Cabinets, $1.67 per section; R. C. A and W. E. Ap- proved Sound Screens, 39c sq. ft.; Acoustical Felt, 27J4c sq. yd.; Velvet Theatre Carpet, $1.11 per yd.; Powers and Simplex parts, 20% off; Aperture Masks, $19.90; Half size Lenses, $26.46; Turntables with Re- synchronizer, $49.50; Sound-on- Film Heads. $198.50; Photocells, $14.95; Optical Systems, $29.50; G. E. Exciter Lamps, 98c; Head Amplifiers, $29.60; yA h. p. True Synchronous Motors, $29.50; Vi h. p. Constant (not Synchronous) Motors, $11.95; Samson Pam 39 (six tube) Amplifiers, $54.45; Jensen Con- cert Speakers, $17.85; Racon Giant Horns, $79.50; Racon Giant Units, $46.35; Field Exciters, $14.95. Many other values. Write Service-On-Sound Corp., 1600 Broadway, New York City, N. Y. Loft and Office Building for Lease 843 SOUTH WABASH AVENUE, three story modem fireproof building, especially constructed to conform with the rigid requirements of film dis- tributing companies, supply equipment dealers, exhibi- tors of general film offices. Located just four blocks south of Jackson Boulevard in the heart of the film district Immediately accessible to excellent transpor- tation and parking facilities. Available for immediate possession, long or short term lease. For further information apply PHILIP F. W. PECK 506 South Wabash Avenue Wabash 2120 Chicago, Illinois Theatres for Sale or Rent THEARE FOR SALE in one of Indiana's leading cities. Population 18,000; theatre small. Come, in- vestigate. Address Colonial Theatre, Huntington, Indiana. OWNER OF BUILDING WILL LEASE THEA- TRE to responsible party; with all equipment. Two years old. Everything new. 1931 DeForest Sound- •n-Film. <50 seats. Address Ritz Theatre, 2323 West Eleventh Ave., Gary Indiana. TO RESPONSIBLE PARTY— TWO YEAR OLD MOTION PICTURE HOUSE. South Side of Chicago — 300 seats — will equip with sound — reasonable rent Address Box 516, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, Illinois. THEATRE FOR SALE— Modern; 600 seats; eound-on-film equipment; Sunday town; no competi- tion; 4,000 population; Bijou Theatre, Abingdon, Illi- nois. Address owner; S. E. Pirtle, Jerseyville, Illinois. FOR SALE — 250 seat theatre, perfect sound, 1,000 population, good payroll. Address Roxy Theatre, Cyril, Oklahoma. THEATRE IN SOUTHERN MISSOURI— Railroad town, 5,000 to draw from. No competition. Cash or terms. Address Box 525, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, 111. IN SOUTHEASTERN MISSOURI. A live wire town. No competition, talkies, equipment and fix- tures in first class condition. Lease or sell building. Address Box 236, Houston, Missouri. THEATRE FOR SALE— One of the finest thea- tres in Southwestern Iowa. 7 day town. No com- petition. Will stand investigation. If interested, write for particulars. Address Box 519, Exhibitors Herald-World, 407 So. Dearborn St., Chicago, Illinois. Theatres Wanted I WILL LEASE SOUND HOUSE AT ONCE. What have you? Address Box 520, Exhibitors Her- ald-World, 407 S. Dearborn St., Chicago, 111. BEFORE YOU BUY A THEATRE CONSULT US. Profitable houses always on hand. Address Al- bert Goldman, 5 South Wabash Ave., Chicago, 111. WANTED — Modern theatre of 800 seats. New York state. Address Box 523, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, 111. Positions Wanted ENERGETIC THEATRE MANAGER— Well ex- perienced Showman. Exploitation and signs. Buying and management. Married, sober, reliable, references given. Will consider reliable offer. Can produce results. Address Box 521, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, Illinois. POSITION WANTED AS THEATRE MANAGER. 20 years experience in the movie field, advertising, exploitation, administration and service. Married. 2 years with last position, very successful. Was in- strumental in putting over Sunday movies. Good reason for leaving. Address Manager, P. O. Box 93, Dubuque, Iowa. EXPERIENCED OPERATOR— WESTERN ELEG TRIC AND OTHER Sound equipments. Age 28, references. Go anywhere. Address Herbert Moore, 415 Seventh Ave., Flint, Michigan. OPERATOR — 12 years experience. Expert on re- pairing sound equipment. Married. Address Box 65, Alton, Illinois. OPERATOR, EXPERIENCED ON WESTERN ELECTRIC AND R. C. A. PHOTOPHONE system or silent pictures. Go anywhere; references. Ad- dress Alex Branik, 2854 Woodward Ave., Detroit, Michigan. PROJECTIONIST, EXPERIENCED WESTERN ELECRIC and R. C. A. 8 years former position, forced out of former position with Warner Bros, by union. Highest references. F. M. Robinson, 320 So. 8th St., Goshen, Indiana. THEATRE MANAGER— Experienced and re- sourceful. Effective advertiser. Alert, sensible. Ad- dress Box 524, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, Illinois. SOUND PROJECTIONIST. All machines refer- ences. Address, Fred Walker, 3222 Lawrence Ave., Chicago, Illinois. PROJECTIONIST 5 YEARS — EXPERIENCED ON WESTERN ELECTRIC and other sound eq«ip- ments. State salary. Go anywhere. References. Address Wayne Smith, 4363 Lockwood St, Los An- geles, California. THEATRE MANAGER WHO REALLY KNOWS HOW — Desires a change. Must give two weeks notice. Address Box 518, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, 111. Equipment for Sale BIG BARGAINS— Re-built Simplex Motor Driven Machines with type "S" Lamp Houses with late type flat belt friction drive speed controls, $300.00 each. Re-built Powers 6B Motor Driven Machine. $235.00 each. Re-built Powers 6B Motors, $115.00 each. De- luxe Motiograph machine, $250.00 each. Big stock of rebuilt exhaust and oscillating fans for DC and AC current Generators, all makes, ticket selling ma- chines, film containers, etc. All at bargain prices for immediate shipment. Write for bargain list Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. FOR SALE— A BARGAIN. One Mellaphone, sound equipment, disc and film for Simplex Machine, including Sampson Amplifiers, two Wright-DeCoster, Inc., Speakers. And batteries and charger. $550.00 cash takes it all. Address Box 522. Exhibitors Her- ald-World, 407 S. Dearborn St., Chicago, Illinois. SAVE MONEY — A new proportional aperture plate for sound-on-film for all machines. Take off your old one put on ours and save $60.00 on each ma- chine. Guaranteed to do the work. Price $5.00 each. Address Hoke Theatre Supply Co., 845 South State St., Chicago, 111. ADDITIONAL CLASSIFIED ADVERTISING ON FOLLOWING PAGE ^■1 November 15, 1930 EXHIBITORS HERALD-WORLD 65 THEATRE EQUIPMENT, new and used. Opera chairs, projectors, screens, generators, rectifiers, re- flecting are lamps, etc Write for bargain list and catalog. Address Movie Supply Co., 844 Wabash Are., ChicagA, Illinois. FOR SALE — Reflector Arc Lamps and accessories, also guaranteed rebuilt Powers 6-A and 6-B and Sim- plex Heads. Best prices. Write Joseph Spratler, 12-14 E. Ninth Street, Chicago, Illinois. SPECIAL SALE OF THEATRE SOUND NEEDS AT THE LOWEST PRICES. Webster and Samson 6 tube Amplifiers, $59.09 each. Acoustical Felt, 29c square yard. Sound Mixers, $11.00. Beaded Sound Screens, 60c square foot. Film-Disc Faders, $22.50. Constant Speed 54 h. p. motors, $14.00. Racon Giant Exponential Herns, $107.09 complete with Giant Unit, Transformer ana Exciter. Tuned Audak Pick- ups, $21.00. Portable Turntables, $65.00. Write us your needs. Theatre Sound Service, 130 Clinton Avenue, South, Rochester. N. Y. Equipment Wanted WANTED TO BUY— At best cash prices. Simplex Projectors — Mechanism or complete machines. Ad- dress Joe Spratler, 12-14 East Ninth St.. Chicago, Illinois. WANTED — Peerless or Simplex projectors, also Strong reflector arc lamps. State price, condition and number of machines. Will pay cash, or one- third down and balance C.O.D. Address Box 337, Exhibitors Herald- World, 407 S. Dearborn Street, Chicago, Illinois. HIGHEST PRICES paid for used opera chairs, projection machines, etc. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. Chairs for Sale FOR SALE— 1000 Upholstered Squab Seats, Panel Backs covered in imitation Spanish Leather, $2.00 each; 500 Upholstered Chairs with Squab Seats, cov- ered with imitation Spanish Leather, Veneer backs, $1.80, each; 1500 Used 5-ply Veneer Chairs, $0.90 each. Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. 1500 High Grade Heywood-Wakefield Spring Con- structed Chairs covered in imitation Spanish Leather; 500 Andrews Spring Constructed Panel Back Chairs in imitation Spanish Leather; reasonable prices. Illi- nois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. OPERA CHAIRS, seats and backs for all makes, five ply, at prices that save you money. Jobs in new and used chairs. Address Redington Company, Scranton, Penna. BIG BARGAIN in used Opera Chairs, 600 up- holstered, 800 veneer. Address Movie Supply Co., 844 Wabash Ave. Chicago, Illinois. FOR SALE — Theatre seats of all kinds, new and used. Address Theatre Seating Company, 845 South State St., Chicago, Illinois. Films Wanted WANTED TO BUY single reels film, either R. C. A. or Western Electric recording for test purpose. Write us what you have, quoting prices. Address Goodall Electric, Inc., Ogallala, Nebraska. Managers* Schools LEARN Modern theatre management and theatre advertising. Through approved home-study methods, the Institute has successfully trained hundreds of theatremen. Free particulars. Address Theatre Managers Institute, 325 Washington St., Elmira, New York. Projector Repairing BEST SHOP for repairing projection machines. Prompt service, reasonable prices. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. SKILLED MECHANICS, specialized tools, and a shop equipped for but one purpose can offer you nothing but the best in repair work. That is what I have, and I can offer you the best in the overhauling of your motion picture machinery equipment. One of the oldest repair men in the territory, and serving some of the largest houses. Relief equipment fur- nished free. For results bring your work to Joseph Spratler, 12-14 E. Ninth St., Chicago, Illinois. Printing THEATRE ADVERTISING— 1,000 3x8 Dodgers, $1.00 prepaid; 100 11x14 Window Cards, $2.10, post- age extra. Cash only. Address King Shoprint, Warren, Illinois. Stationery NEARGRAVURE PROCESSES PRINTED STA- TIONERY— (Neargravuremboso plattless embossed). Class! Special — Neargravure (not embossed) 250 each 6yi" white Bond envelopes and 854x7^" letter- heads, $3.33, or 85^x11", $4.44. (Plateless embossed, $5.55 and $6.66.) Terms cash, postpaid. Samples. Address Solidays, EXH, Knox. Indiana "The ad brought a flood of inquiries!" So writes the Rialto Theatre, Tell City, Indiana, using Herald-World classified advertising to dis- pose of Two Used Projection Machines. Proving again that EXHIBITORS HERALD-WORLD Classified Ads are the shortest and surest distance between two points — The SELLER and The BUYER. 66 EXHIBITORS HERALD-WORLD November 15, 1930 w stunts Charley pulled while connected with Universal, but he evidently had been holding out on us as to his prowess as a radio an- nouncer. On his next broadcast we suggest that he have the organist play "Congratula- tions" and dedicate it to himself. CHICAGO PERSONALITIES By JBI LITTLE THE new Essaness 400 theatre opened its doors on November 8 to an audi- ence that expressed considerable satisfaction and pleasure with having been present at the first showing at "Chicago's Smartest Cinema,'-' as the house i« called. A staff of acoustical engineers, interior decorators, sound experts and construction engineers worked for some time to put the house in Al con- dition for the gala event, and the results attest to their acumen. \ 7 ISITORS to the 400 theatre were treated * to a new plan of theatre smartness and environment, which brought forth many fav- orable comments. Wholly unostentatious, the house is furnished in a rich, rather subdued manner, which is entirely restful and inviting. The interior decorations are conceived ac- cording to the modern school, the scheme being carried out in a silver and black motif, which give an impression of simplicity but conveys an after-thought of luxury. Modest fixtures in the auditorium, foyer and lobby- give one the feeling of entering a rather ex- clusive— well, something more than a mere motion picture theatre, as some people still remember them. Xew types of seats were installed in the auditorium, constructed in such a manner as to further the comfort of the patrons, especially in the matter of plenty of space between the arm rests. This is a big feature, this being able to feel as though you could sprawl out if you wanted to. They are also placed cleverly, on an angle that gives patrons a clear view of the screen. The staff is trained right up to the minute, smartly trained, we might say, to be in keep- ing with the phrase, "Chicago's Smartest Cinema." There seems to be a delightful, informal air about the house that will un- doubtedly do much to enhance the popularity of the theatre with its patrons and will make every minute of their stay a genuine pleasure, sfc ^ # The Exhibitors Association of Chicago is cooperating with the Red Cross in its drive for membership. It encourages the running of trailers in the theatres and also sponsors the idea of having nurses stationed in the lobby to encourage patrons to aid this worthy cause. And speaking of the association, and the Red Cross drive, we might mention that it is a great pleasure to have Tess (her last name is Brady now) back at her desk. * * * Mrs. A. Ward, owner of a theatre in Lock- port, Illinois, collapsed while attending the funeral of her sister recently. It is reported that she is convalescing rapidly and will re- sume her duties soon. * * * Educational is "housed" in its new quarters, and it was a busy plan- the morning we went in. The Universal building seems like a pretty empty place now, and as far as film row is concerned, it seems as though it bad tacked on a couple of miles or more. It used t', be across the street and back again, but now its flown to 13th street, up to ninth and back to 13th. It would have been splendid if the ■ r building which was planned could havi gone through, for then everything would ba • been located all together, and — in our particular case, it would have been r|iiitc handy and mosl desirable. * * * J. W. Aston, for the past several years president of the Photo Clay Title company, has recently purchased tie Richardson resi- dence in the northern part <,\ < atlin, Illinois, where the Astons plan to make their home. The transaction is said to have represented a consideration of approximately $25,000, ' and the residence is said to be one of the finest in that section. It was erected a few years ago by a prominent coal operator of that section. Mr. Aston, it is understood, will continue to maintain his business interests in Chicago. * * * Jack Miller attended the annual convention of the Motion Picture Theatre Owners of America, which was held in Philadelphia. * * * While playing around with the radio the other Sunday, about noon, just trying to pick up a station here or there, we happened to light on WIBA, the Capitol Times station located in Madison, Wisconsin. It was an organ program, and the announcement told us that we were listening to "the usual noon hour program from the Fox Strand theatre with Mack Bridwell at the console." It wasn't bad at all — in fact, it was very good, and so we sat back for a few moments to listen. And then — well, what a KICK we received. Like a bolt of lightning, or whatever you wish to call it, out of a clear sky (although, now that we think of it, the voice had a familiar ring to it) came the concluding an- nouncement. While we can't give it to you verbatim, we'll do our best. "This program has reached you through the Capitol Times station at Madison, Wisconsin, and your announcer, ladies and gentlemen, has been Charles Loewenberg, who thanks you for your kind attention. We now return you to the studio, etc." We knew we'd hear from Charley in one way or another when he left but — if we were English, we'd say "strike us pink." A good many of his clever exploitation stunts have been printed in this paper, among them the In This Case It Might Have Been Greek An exhibitor in Chicago, whose theatre is located in the center of a Jewish neighborhood, told an amus- ing story, that might possibly have been called a sequel to the Cohens and the Kellys. However, it seems that a trailer was shown, telling in glowing terms, the excellent features of a picture which was to be shown the following week. After the per- formance was over, one of the patrons, a son of Erin, approached the manager, commented favorably upon the program, but said he "could hardly understand one of those short, worded pictures which you showed." Whereupon the manager laughed — and then explained. The trailer was all in Jewish. A. N. Gonsior Those who "man" the United Artists ex- change here are all enthused about their pic- ture, "The Lottery Bride," which is playing at the United Artists, and the next feature which will be shown at that theatre is "Hell's Angels" — at last. Cress Smith is back from his short jaunt to Des Moines, and Morris Hellman is still smoking cigars — as usual. While on the subject of United Artists, however, we should like to wel- come to the Row A. N. Gonsior, who is now special repre- sentative for United Artists throughout the state of Illinois. For eight years, "Al" was manager of the Virginia theatre in Champagne, one of the largest in that city, until the house was taken over by R K O. And we might also congratulate the exchange on having him as a representative. # * * We marvel, sometimes, at the patience of the ushers in various downtown theatres when patrons insist in going down any aisle that they happen to choose. It sometimes causes a wholly uncalled for holding up of the ingress and egress of the old and new audi- ence, and — those who handle it so adeptly are to be commended. The training which the personnel of the Loop houses receive is main- tained at all times, even the most trying ones, and — the training must be good. The reports which have floated in to us, mostly oral, concerning the Fox picture, "Up the River," have been of the first water, and the other night, in passing the Roosevelt, we saw what appeared to be a family, the parents and a son and daughter, pause before the entrance to the lobby, and finally we heard the chorus, "Well, here's where we ought to go." Frank Young presented a perfect picture of intense industry as we glanced at him through his protecting panes of glass at the R K O exchange. Exhibitors to the right of him, exhibitors to the left of him, and — some were sitting down. He was so busy that we didn't have the heart to even approach disturbing him, and so — there is a very good possibility that some choice tid bit will not appear on this page. And Bill Blumberg — someday he's going to be in his office and we may get a chance to peek in at him and say hello. * # * Sam Schafer is off on another of his fre- quent trips to New York. We gave up count- ing them weeks ago, for each time we'd go in, we'd find that he had left the day before and would be back again in about a week. What- ever it is that Sam is "concocting," we wish him all the success there is. There may be a car belonging to the New York Central lines that Sam hasn't ridden in, but we doubt it. Jack Hess has a happy faculty of being able to adjust himself to almost any situation, but to get ready in a half hour to board the train for New York is — well, he says he didn't for- get a thing, and he made his train. That stage shows appeal to people has been amply demonstrated by the receptions that have been given Ted Lewis and Benny Meroff in the past few weeks. Good stage shows are undoubtedly a powerful factor in attracting patrons. H The Public Wants Color These positive films supply it, through beautiful, over-all tints — at black-and-white cost THE public's appetite for color has been whet- ted. Colored pictures are the cream of the show. With Sonochrome Tinted Positive Films any picture can be made in delicate, atmospheric, over-all tints that help to express every turn of the plot .... to bring out the prevailing mood of the picture. And this color costs nothing extra .... for the Sonochrome price is the same as that of ordinary, black-and-white positive. Sonochrome reproduces sound faithfully. . . . of course. It's designed particularly with that requirement in mind. EASTMAN KODAK COMPANY ROCHESTER, NEW YORK J. E. Brulatour, Inc., Distributors New York Chicago Hollywood (ADVERTISEMENT) "MIN AND BILL" PREVIEW THRILLS L. A. AUDIENCE Wallace Beery and Marie Dressier, M-G-M Stars, Deliver Unquestioned Box-Office Winner! EXH IBITO RS RALD W NORMA SHEARER REMEMBER? Last year we prophesied it — and now it's come true! DEPEND wins the Annual Award of the Academy of Motion Picture Arts and Sciences, rep- resenting all companies, for the year's greatest performance in "The Divorcee." Now watch for: NORMA SHEARER in "STRANGERS MAY KISS" Based on the best-seller by Ursula Parrott, who wrote "The Divorcee" RO-GOLDWYN-MAYER 'WO EXH I BITO RS HERALD WORLD S^CT/O/v TWO i NOW SELLING for Showing at Popular Prices HOWARD HUGHES' Amazing Multi-Million Dollar Air Spectacle Thrilling Adventure with the Daredevil Heroes of the Skies Vol. 101, No. 7 featuring BEN LYON -JAMES HALL JEAN HARLOW United Artists Picture A Quick Reference Picture Chart November 15, i9_>o ^•n j xm 1*1 :■ 3 4 i i 4 a SCOTLAND « « « with YARD EDMUND LOWE JOAN BENNETT « « BARBARA LEONARD « « Directed by WILLIAM K. HOWARD Fox Theatre, Detroit: Topped all records for the city with an amazing $43,000. 1,400 persons passed ticket takers every hour during week! Lyric, Indianapolis: Good business. Roxy, New York: "Picture showed surprising strength," says M. P. News. "Did over $97,000." Broadway, Portland, Ore.: Strong business, with $14,000. New, Baltimore: Biggest business in long time. $11,000. Broadway, Tacoma: Did best business in town against heavy opposition. Excellent week. Alamo, Louisville: Fine week. Fox, Brooklyn: Business well above average. Strand, Des Moines: Big. Picture rated 140% on business done. Fox, San Francisco: Extra big business, going close to $50,000. Among current engagements are: Leland, Albany, N. Y.; Fox, Atlanta; Modern and Beacon, Boston; Lyric, Cincinnati; Fox, Washing- ton; America, Denver; Colonial, Akron; Park, Youngstown; Fox, Philadel- phia; Loew's Great Lakes, Buffalo; Loew's, Rochester; Midland, Kansas City; Miller, Wichita; Imperial, Toronto. 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(* IBS MHIBBBMBIIMar- ■(.•■■•"^ac.aapaaaaiar--- laam .••■■ " " OUT OF THE PAST HIS OWN WORSE SELF ROSE TO THREATEN HIMI November 15, 1930 EXHIBITORS HERALD-WORLD It's Natural That the Maker of the World's Finest Limousines Can Also Make the World's Finest Roadsters! ^1 The same quality brains, skill and workmanship create both types of -^ cars. *l The same is true of motion pictures. Naturally PARAMOUNT, for 18 years acknowledged leader of the industry in quality feature pictures, is also making the finest short subjects on the market. •! The same wonder- ful production organization makes PARAMOUNT shorts as well as PARA- MOUNT features. They're produced almost entirely under the same roof by the same showmen. The stars and players in shorts are the same type of high calibered electric-light names that you find in PARAMOUNT fea- tures. Such seat-sellers as Eddie Cantor, Rudy Vallee, George Jessel, Charlie Ruggles, Lillian Roth, Irene Bordoni, Ginger Rogers, Chester Conklin, Willie and Eugene Howard, Armida, Ruth Etting and many others. They make PARAMOUNT 1-REEL ACTS and PARAMOUNT 2-REEL COME- DIES theatre-fillers and not merely program-fillers. CJ PARAMOUNT SOUND NEWS has soared to an undisputed first place in the industry. t§ PARA- MOUNT SCREEN SONGS and TALKARTOONS are admitted the greatest single-reel novelties on the market. 1$ PARAMOUNT PICTORIAL has caught on like wild-fire. July 29. 1929. (NP) August 3. 1929 With Charles (Buddy) Rogers. Mary Brian. June Coilyer, Henrv B Walthall. Wallace Beery. Fred Kohler. Natalie Kingston, Mrs. George Fawcett. Anderson Lawler, George Reed. ROADHOUSE NIGHTS (CD-AT) ^ .................... 7202 (B) February 22, 1930. (NP) March 1. 1930. Sound-on-film. With Helen Morgan, Charles Ruggles. Fred Kohler. Jimmy Durante. Fuller Mellish. Jr. Leon Donnelly. Tammany Young. Joe King, Lou Clayton. Eddie Jackson. THEME: A story of a newspaper reporter break- ing into a madhouse for a story. SAFETY IN NUMBERS (CD-AT. S)..-. — --7074 (B) June 21, 1930. (NP) May 3. 1930. With Charles Rogers, Josephine Dunn, Roscoe Karris. Vir- ginia Bruce, Carol Lombard. Katherine Crawford. THEME: Three beauties of the Broadway stage try to mother Buddy Rogers. SANTA FE TRAIL. THE (W-AT) ...-. 5839 (NP) August 30, 1930. With Richard Arlen, Rosita Moreno. Eugene Pallette. Mitzi Green Junior nurlrin. Hooper Atchley, Luis Alberni. Lee Shumway. THEME- The story of a land poor Senor. a mort- gage grabbing cafe proprietor and a near massacre by Indians. SAP FROM SYRACUSE. THE (C-AT. S>- - 6108 (B) July 26. 1930. With Jack Oakie. Ginger Rogers, Granville Bates. George Barbier. Sidney Riggs. Betty Starbuck. Veree Teasdale. J. Malcolm Dunn, Bernard Jukes. Walter Fenner. Jaok Daley. THEME: It is a story of a sap, a group of prac- tical jokers, a pair of crooks, a girl and a mine. •SARAH AND SON (D-AT) -__....-__—..--. ^it;;,6868 (B) March 2, 1930. (NP) March 2. 1930. With Ruth Chatterton, Frederic March. Fuller Mellish. Jr., Phillip de Lacy. THEME: A story of mother love. SEA GOD, THE (CD-AT) ....... ...6534 (B) September 13, 1930. (NP) August 23. 1930. With Richard Arlen, Fay Wray, Eugene Pallette, Ivan Simpson, Robert Gleckler. THEME: A tale of rivalry to the d«ith between an old-fashioned villain and a new-fashioned hero, both adventurers and both skippers of South Sea trad- ing vessels. •SEVEN DAYS LEAVE (D-AT) — 6507 7300 (B) January 25, 1929. (NP) February 1. 1930. With Garv Cooper. Beryl Mercer. Dalsey Belmore. Nora Cecil, Temple Plgett, Arthur Hoyt, Arthur Metcalfe. SHADOW OF THE LAW (D-AT) ...6120 (B) June 14, 1930. (NP) June 28. 1930. With Wil- liam Powell, Marion Schilling. THEME: William Powell tries to go straight after a spectacular jail break. •SILENT ENEMY, THE (D) 7551 (R) August 2. 1930. THEME: The story of the enemy that has long con- fronted the red skinned natives of the Hudson Bay country. •SLIGHTLY SCARLET (D-AT) - 5234 6204 (B) February 22. 1930. (NP) March 8, 1930. Sound-on-fllm. With Evelyn Brent, Clive Brook, Paul Lukas Eugene Palette. Helen Ware. Virginia Bruce. Henry Wadsworth, Claud Allister, Christiane Yves. ' Morgan Farley. THEME: A charming American girl and a debonair Englishman flirt in Paris. SOCIAL LION, THE (C-AT) ... -.-.-.--5403 (B) June 7. 1930. (NP) June 21. 1930. (With Jack Oakie. Mary Brian. Skeets Gallagher. Olive Borden. THEME: Smart cracking Jack Oakie in a story or an amateur pugilist trying to go society. •STREET OF CHANCE (D-AT).- 5962 7023 (R) February 8. 1930. Sound-on-fllm. With Wil- liam Powell. Jean Arthur. Kay Francis. Regis Toomey Stanley Fields, Brooks Benedict, Betty Fran- cisco, John Bisso. Joan Standing, Maurice Black, Irv- ing Bacon. , THEME: The story of the all-absorbing power In a man's life — gambling. •SWEETIE (CD-AT) ....6303 8459 (R) November 2. 1929. (NP) December 7, 1929. With Nancy Carroll. Stanley Smith. Helen Kane, Joseph Depew Jack Oakie. William Austin. Stuart Erwin Wallace MaeDonald, Alleen Manning. THEME: A high school picture In which football plays a big part. TrYAN THF (D.AT) - 7142 (R) May 10, 1930' (NP) May 24, 1930. With Gary Cooper, Fay Wray, Emma Dunn. THEME: Touching story of boy who cannot deceive another's mother. TRUE TO THE NAVY (CD-AT, S )......... -••••- 639» (B) May 31. 1930. (NP) May 31. 1930. With Clara Bow. Harry Green. Frederlo March. Sam Hardy. THEME: The gobs have a swell time trying to keep up with Clara Bow. VAGABOND KING. THE (D-PT, ME) ...__ — — »~-**<3 (B) April 19. 1930. (NP) March 1. 1930. With Dennis King. Jeanette MaeDonald. O. P. Heggie. Lillian Both, Warner Oland, Arthur Stone, Thomas TWckctts THEME: Based on the life of Francois Villon, a Parisian poet who lived in the 15th century. •VIRGINIAN, THE (D-AT).......-..-..-......- 7404 8717 (B) November ». 1929. (NP) January 18, 1930. With Gary Cooper, Walter Huston, Bichard Arlen, Mary Brian. Chester Conklln. Eugene Palette, E. H. Calvert. Helen Ware. Victor Potel. Tex Young. Charles St6V6DS THEME- A rustler type of western, with Texas as the setting. A tyrfcal story of the cattle ranches in the latter half of the nineteenth century. WHY BRING THAT UP (CD-AT) 6124 7982 (B) October 12. 1929. Sound on disc. (NP) No- vember 2, 1929. With Moran and Mack. Evelyn Brent, Harry Green. Bert Swor. Freeman S. Wood, Lawrence Leslie. Helene Lynch, Selmer Jackson, Jack Luden. Monte Collins, Jr.. George Thompson, Eddie Kane, Charles Hall. •WITH BYRD AT THE SOUTH POLE (Jrav-PT. M).-.74ll (B) June 28, 1930. (NP) June 28. 1930 THEME: The complete pictorial record of the famous Byrd expedition. •YOUNG EAGLES (D-AT)..- ...........6710 64°* (B) April 5. 1930. (NP) March 22, 1930. With Charles (Buddy) Rogers. Jean Arthur Paul Lukas. Stuart Erwin. Frank Ross. Jack Luden. Freeman Wood. Gordon De Main, George Irving. Stanley Blystone. THEME: An air epic. YOUNG MAN OF MANHATTAN (CD-AT) ... .----.7306 (R) May 17. 1930. With Claudette Colbert Norman Foster. Ginger Rogers, Charles Ruggles, Leslie Austin, Four Aalbv Sisters, H. Dudley Hawley. THEME: The story of a young sports writer ana nis motion picture columnist wife, whose aggressiveness keeps the family in funds. A drink of poison liquor and temporary blindness afford the climax or the story. i Pathe Silent Disc Film AWFUL TRUTH. THE (CD-AT) - - -6229 6124 (B) August 16. 1929. (NP) September 7. October 19 1929 With Ina Claire. Henry Daniels^ Theo- dore Von Eltz, Paul Harvey. Blanche Frederic!. Judith Vosselli. John Roche. . THEME: Quarrels and jealousy result in divorce, with neither the wife nor the husband desiring It. Amends are made, they remarry and sail for Pans on their second honeymoon. BEYOND VICTORY (D-AT) —~-~ ■"■•■■••- (R) November 30, 1930. William Boyd, Helen Twelvetrees. James Gleason. Fred Scott, Russel Glea- son. Lew Cody, Zasu Pitts, Dorothy Burgess, June THEME- Five men facing death on the battlefield go back home on the wings of remembrance. •BIG NEWS (My-AT) —.6950 6130 6028 (B i September 7. 1929. With Robert Armstrong. Carol Lombard, Tom Kennedy. Warner Richmond Wade Boteler, Sam Hardy, Charles Sellon. Robert THEME: A newspaperman Is discharged for alleged drunkenness. Is threatened with divorce and is framed by a gang. He is ultimately vindicated of any wrong doing. BIG M 0 N EY (C-AT) .-»• --••••- ■■■- rvr.-74 ' 5 (B) October 26. 1930. (NP) October 25. 1930. Sound on film. With Eddie Quillan. Robert Arm- strong. James Gleason. Miriam Seegar. Margaret Livingston. THEME: A Wall Street messenger boy with a fond- ness for gambling becomes involved with underwona racketeers and nearly wrecks a tender love romance. GRAND PARADE. THE (D-AT. S)-..~ -.7650 7450 (B) February J. 1930. (NP) February 8. 1930. With Helen Twelvetrees. Fred Scott. Richard Carle, Marie Astaire, Bussell Powell. Bud Jamleson. Jimmy THEME: A minstrel, who has surrendered to drink stages a comeback after his marriage and Is the hit of the show. HER MAN (D-AT) - -. --.- -7508 (R) September 21. 1930. (NP) Sept. 13-Oct. 4. 1930. Helen Twfclvetrees. Marjorie Bambeau. Bicardo Cortez. Phillips Holmes. James Gleason. THEME: She was his girl and he forced her to bow to his will until love for another blossomed within her heart, to purify and transform her nature. •HIS FIRST COMMAND (D-AT).._ 5577 5995 5850 (R) January 19. 1930. With William Boyd, Dorothy Sebastian. Gavin Gordon, Helen Parrish, Alphonz Ethier. Howard Hickman, Paul Hurst, Jules Cowles, Rose Tapley, Mabel Van Buren, Charles Moore. HOLIDAY (CD-AT) .._ ..——.8870 (R) July 13, 1930. (NP) June 14. 1930. With Ann Harding. Mary Astor, Edward Everett Horton, Robert Ames. Hedda Hopper. Monroe Owsley, Wm. Holden and others. . . THEME: A boy. who would rather enjoy life in his youth than settle down to providing for old age. breaks his engagement to a girl who doesn't agTee with him. and goes off with her sister who does. LUCKY IN LOVE (AT, S) - 6987 6670 (R) August 17. 1929. With Morton Downey. Betty Lawford, Colin Keith- Johnson, Halliwell Hobbs. J. M. Kerrigan, Richard Tabor. Edward O'Connor, Mary Murray. Mackenzie Ward. Louis Sorin, Sonia Karlov. Tyrel) Davis. Elizabeth Murray. THEME: A musical romance. A young American singer of Irish descent, wins the hand of the daugh- ter of an impoverished earl, who is on the verge of losing his castle. NIGHT WORK (C-AT) _ - s-T.™5: 75M (R) August 3, 1930. Eddie Quillan, Sally Starr, Frances TJpton, John T. Murray. George Duryea. Ben Bard, Robert McWade, Douglas Scott, Addle McPhail Kit Guard, Georgia Caine, George Billings, Charles Clary. Tom Dugan, Arthur Hoyt, Billie Ben- nett, Tempe Pigott, Ruth Lyons, Nora Lane, Babe Kane, Jack Mack, Arthur Lovejoy, Marian Ballou. Martha Mattox, James Donlin, Harry Bowen, Ruth Hiatt, Vincent Barnett. THEME: A young man of moderate circumstances unwittingly agrees to support an orphan, but he doesn't mind when he meets the baby's nurse. •OFFICER O'BRIEN (D-AT) ...5440 677( i 6740 (R) February 16. 1930. (NP) March 8, 1930. With William Bovd, Ernest Torrence. Dorothy Sebas- tian. Clyde Cook, Russell Gleason. Paul Hurst. Arthur Houseman, Ralf Harolde. PAINTED DESERT. THE (WD-AT)-... — --..---... - (R) November 20. 1930. With William Boyd, Helen Twelvetrees. William Farnum, J. Farrell Macdonald, Clark Gable THEME- Two pioneers become enemies after a quarrel over an infant boy found in the desert. This boy. grown to manhood, and the daughter of one of the pioneers bring about a reconciliation of the two after a series of dramatic happenings. PARDON MY GUN (WC-AT, M) 5650 With Sally Starr, George Duryea, Mona Ray, Lee Moran. Robert Edeson. Hank MacFarlane, Tom Mac- Farlane. Harry Woods, Stompie. Lew Meehan, Ethan Laidlay, Harry Watson, Ida May Chadwick. Al "Rubber Legs" Norman, Abe Lyman's Band. THEME: The intense rivalry between two ranches brings treachery into the annual rodeo contest which is won by the hard riding hero who is rewarded by romance. Featuring music by Abe Lyman's Band. •PARIS BOUND (D-AT)— -.._. -:--668410„06783w.f>,66M (B) August 3, 1929. (NP) August 10. 1929. With Ann Harding, Frederlo March, George Irving, Leslie Fenton, Hallam Cooley, Juliette Crosby, Charlotte Walker, Carmelita Geraghty, Ikla Chase. THEME: A husband and wife, their marriage re- sented by former sweethearts, become estranged, only to leam that their love is too great to permit of divorce. •RACKETEER. THE (D-AT)... _ 6035 6118 6119 (B) November 9, 1929. With Robert Armstrong. Carol Lombard, Roland Drew. Jeanette Loff, Paul Hurst, John Loder. ,_■__ THEME: The killing of a gangster by police brings love into the life of a young violinist who had been befriended by the gangster. •RED HOT RHYTHM (MC)_ — 5783 6981 6981 (R) November 23. 1929. With Alan Hale. Walter O'Keefe. Kathryn Crawford, Josephine Dunn, Anita Garvin. Ilka Chase. •RICH PEOPLE (CD-AT) -. -.-6306 ,7122 7074 (B) January 5, 1930. (NP) October 19. 1929. With Constance Bennett. Eegis Toomey. Bobert Ames, Mahlon Hamilton, Hka Chase, John Loder. Polly Ann Young. THEME: A story of a sailor's off day. SIN TAKES A HOLIDAY (D-AT) _ — (R) November 10. 1930. With Constance Bennett. Kenneth MacKenna. Basil Rathbone. Rita LaRoy. Louis Battels. THEME: A young girl, secretary to a lawyer mames her employer In order to foil a designing woman. She blossoms into a society woman of great allure and thereby wins the love of her husband. SWING HIGH (CD-AT, S) ....-.— -...--— .....8 1 00 IB) May 18, 1930. (NP) May 24. 1930. With Helen Twelvetrees, Fred Scott, Chester Conklin, Ben Turpin, Dorothy Burgess, Nick Stuart, Bobert Edeson, Stepin Fetchit, Daphne Pollard, Sally Starr, John Sheehan, Mickey Bennett. George Fawcett. Bryant Washburn, Little Billy and William Langan. THEME: Life and love under the Big Top with all the glamour of the circus as a background. •THIS THING CALLED LOVE (CD-AT)..6687 6875 6697 (B) December 15, 1929. With Constance Bennett, Edmund Lowe, Roscoe Kams. ZaSu Pitts. Carmelita Geraghtv, John Roche. Stuart Erwin, Ruth Taylor. THEME: A girl who would not believe that mar- riages were made in heaven finds that after all real happiness is in the arms of her husband, rather than in the arms of other men. Radio Pictures (RKO) Silent Sound ALIAS FRENCH GERTIE (Mel-AT) ——••16 (A) April 20. 1930. (NP) April 19. 1930. With Bebe Daniels, Ben Lyon. • BEAU BANDIT (C D- AT) ..... -....._. .-.-----.----- 61 69 (B) March 2. 1930. (NP) June 21. 1930. With Conrad Nagel, Doris Kenyon. •CASE OF SERGEANT GRISCHA (D-AT) ------ — -8191 (B) February 23. 1930. (NP) March 8. 1930. With Chester Morris, Betty Compson. CHECK AND DOUBLE CHECK (C-AT, S) — — (B) October 25. 1930. (NP) October 4. 1930. With Amos 'n' Andv. Sue Carol. Charles Morton. Rolf Harolde, Edward Martindel. Irene Rich, Rita LaRoy, Russell Powell. „ .. _ . THEME: The story about two Negroes, the Fresh Air Taxi Cab Company, Incorpulated, and Madam Queen. November 15, 1930 EXHIBITORS HERALD-WORLD 13 CONSPI RACY (D-AT) - 6480 (It) August 10. 1930. With Hugh Trevor, Bessie Love, Ned Sparks, Ivan LebedefT. Rita LaRoy, Martha Howard. THEME: The story of a young woman's endeavors to wipe out the leaders of a drug ring with the help of her brother. CUCKOOS. THE (MC) _._ .- _ 9170 (R) May i. 1930. (NP) May 3, 1930. With Bert Wheeler, Robert Woolsey. DIXIANA (O) 9385 (R) August 30. 1930. (NP) August 2. 1930. With Bebe Daniels, Everett Marshall, Bert Wheeler, Robert Woolsey, Joseph Cawthorn. Jobyna Howland. Dor- othy Lee. Ralf Harolde. Edward Chandler, Raymond Maurel. THEME: A story of the love of a circus girl for the son of a Southern gentleman. FALL GUY. THE (C-AT) _ _ _ _..6I75 (B) June 15. 1930. (NP) May 31. 1930. With Jack Mulhall. Pat O'Malley, Ned Sparks. Wynn Gibson. May Clark. • F RA M E D ( Mel -AT) _ „._ __ 61 36 (R) March 16, 1930. With Evelyn Brent. R. Toomey. •GIRL OF THE PORT (Me|.AT)_._ _ 6174 (R) February 2, 1930. With Sally O'Neil, M. Lewis. HALF SHOT AT SUNRISE (C-AT. S) 7344 (R) October 4. 1930. (NP) Sent. 27-Oct. IS. 1930. With Bert Wheeler. Robert Woolsev. Dorothy Lee, Edna May Oliver. Hugh Trevor. E. H. Calvert. Alan Roscoe. Roberta Robinson. Leni Stengel. George Mac- Farlane. Eddie DeLange. John Rutherford. THEME: The tomfooleries of two buck privates absent without leave In Paris. HE KNEW WOMEN (Mel-AT)...„ _... _ 6342 (R) May 18. 1930. (NP) April 26, 1930. With Lowell Sherman. Alice Joyce. HIT THE DECK (MC) _ _ 9327 (R) February 2. 1930. With Polly Walker. Jack Oakle. INSIDE THE LINES (D-AT) 6652 (R) July 20. 1930. With Betty Compson, Ralph Forbes, Montagu Love. Mischa Auer. Ivan Simpson, Betty Carter. Evan Comas. Reginald Sarland. THEME: A story of the spy system durine the late war. LEATH ERNECKING (MC) 7255 (R) September 25. 1930. (NP) September 20. 1930. With Irene Dunne. Ken Murray. Louise Fazenda, Ned Sparks. Lilyan Tashman. Eddie Foy. Jr.. Bennie Rubin. Rita LeRoy. Fred Santley. Baron Von Brinken, Carl Gerrard. THEME: Adaptation of the stage musical, "Present Arms." A story of the United States marines stationed In Honolulu. •LOVE COMES ALONG (Mel-AT) 7038 (R) January 5. 1930. With Bebe Daniels, Lloyd Hughes. •LOVIN' THE LADIES (C-AT) _ 6139 (B) April 6, 1930. (NP) April 26. 1930. With. Richard Dix, Lois WUson. MIDNIGHT MYSTERY (My-AT)..._ _ 6463 (R) June 1. 1930. With Betty Compson, Alice Joyce. SECOND WIFE (Mel-AT) 6058 (R) February 9. 1930. With Conrad Nagel, Betty Compson. •SEVEN KEYS TO BALDPATE (My CD-AT) 6579 (R) January 12. 1930. With Richard Dlx. M. Seegar. SHE'S MY WEAKNESS (CD-AT) (R) . With Sue Carol. Arthur Lake. Lucient Littlefleld and William Collier. Sr. SILVER HORDE (D-AT) 6768 (R) . With Evelyn Brent. Louis Wol- helm, Jean Arthur. Raymond Hatton. Joel McRea. Sono Art- World Wide Silent Sound BLAZE O'GLORY (CD-AT) _ 8800 (R) December. 1929. Sound on disc and film. With Eddie Dowling. Betty Compson. Henry Walthall, Frankie Darro. COCK OF THE WALK (CD-AT) _ _..„ 7200 (B) May 15, 1930. (NP) April 26. 1930. Sound on disc and film. With Joseph Schildkraut, Myrna Loy, Olive Tell, Edward Pell. Wilfred Lucas. THEMB: The story of a conceited philanderer who employs his physical charms to a great Intrinsic advantage. DUDE WRANGLER. THE (WC-AT) 6200 (R) July, 1930. Sound on disc and film. With Lina Basauette. Francis X. Bushman. Clyde Cook, George Duryea, Ethel Wales. FIGHTING FOR THE FATHERLAND (ME) 6000 (R) April, 1930. Synchronized. With cast of promi- nent Germans engaged in the world war. THEME: This war story presents actual shots from the front. HELLO SISTER (CD-AT) (500 (R) January. 1930. Sound on diso and film. With Lloyd Hughes. Olive Borden. George Fawcett. ONCE A GENTLEMAN (C-AT) Everett Horton, Lois Wilson. RENO (D-AT) 7000 (R) September 1. 1930. Sound on disc and film. With Ruth Roland, Kenneth Thompson, Montagu Love, Sam Hardy. THEME: A story of America's divorce haven, and adapted from Cornelius Vanderbllt, Jr.'s norsl of the same title. TALK OF HOLLYWOOD (CD-AT) 6586 (R) December, 1929. Sound on disc and film. With Nat Carr, Fay Marbe, Hope Sutherland. UP THE CONGO (Trav-PT)..... „„ _ ..5800 (R) December 15, 1929. With African natives. THEME: A novelty Jungle picture. WHAT A MAN! (CD-AT) „ _ _.68O0 (R) June 1. 1930. Sound on disc and film. With Reginald Denny, Miriam Seegar. Syndicate Pictures Silent •BAD MEN'S MONEY (W) 5 reels (R) October, 1929. With Yakima Canutt. •BREEZY BILL (W) 5 reels (R) March. 1930. With Bob Steele. •CALL OF THE DESERT _.5 reels (R) April, 1930. With Tom Tyler. 'CANYON OF MISSING MEN, THE (W)..5 reels (R) March. 1930. With Tom Tyler. •CAPTAIN COWBOY (W) „_...5 reels (R) November. 1929. With Yakima Canutt. •CODE OF THE WEST (W) 5 reels (R) February. 1930. With Bob Custer. •COVERED WAGON TRAILS (W)..._ 5 reels (R) April. 1930. With Bob Custer. Sound •COWBOY AND OUTLAW (W) —5 reels (K) January, 1930. With Bob Steele. •FIGHTING KID, THE (W).__ - 5 reels (R) October, 1929. With Fred Church. •FIGHTING TERROR. THE (W) 5 reels (R) November. 1929. With Bob Custer. GREAT POWER, THE (D-PT) 8 reels With Minna Gombel. THEME: A story of Wall streot. •HUNTED MEN (W) __ 5 reels (R) May 15. 1930. With Bob Steele. •INVADERS, THE (W) _ 5 reels (R) December, 1929. With Bob Steele. •LAST ROUNDUP. THE (W) 5 reels (R) November. 1929. With Bob Custer. •LAW OF THE PLAINS (W)_ _ 5 reels (R) November. 1929. With Tom Tyler. •LONE HORSEMAN, THE (W) 5 reels (R) December. 1929. With Tom Tyler. •MAN FROM NEVADA. THE (W)..._ 5 reels (R) November. 1929. With Tom Tyler. •MAN FROM NOWHERE, THE (W) 5 reels (R) April, 1930. With Bob Steele. "NEATH WESTERN SKIES (W) 5 reels (R) January. 1930. With Tom Tyler. •OKLAHOMA KID. THE (W) 5 reels (R) January. 1930. With Bob Custer. •O'MALLEY RIDES ALONE (W) _ 5 reels (R) March. 1930. With Bob Custer. •OVERLAND BOUND (W-AT) _ 5200 With Leo Maloney. Jack Perrin, Allene Ray. Wally •PARTING' OF THE TRAILS (W) _.._5 reels (R) December. 1929. With Bob Custer. •PHANTOM RIDER, THE (W) 5 reels (R) December, 1929. With Tom Tyler. •PIONEERS OF THE WEST (W) 5 reels (R) February. 1930. With Tom Tyler. •PRINCE OF HEARTS. THE (D) 5 reels THEME: A society drama. •RIDERS OF THE RIO GRANDE (W)..5 reels (R) December. 1929. With Bob Custer. •RIDERS OF THE STORM (W)..._ 5 reels (R) November. 1929. With Yakima Canutt. •TEXAS COWBOY. A (W) ..- 5 reels (R) February. 1930. With Bob Steele. •THREE OUTCASTS (W) 5 reels (R) September, 1929. With Yakima Canutt. TWO O'CLOCK IN THE MORNING (My-AT) 7 reels With Edith Roherts. Noah Beery, Margaret Livingston. •UNKNOWN RIDER. THE (W) _ 5 reels (R) September. 1929. With Fred Church. •WESTERN HONOR (W) 5 reels (R) Mav. 1930. With Bob Steele. •WESTERN METHODS (W) _ 5 reels (R) December. 1929. With Fred Church. Talking Picture Epics Silent Sound ACROSS THE WORLD WITH MR. AND MRS. MARTIN JOHNSON (Trav-PT. M)...- _.._8208 (R) September 1. 1930. Sound on film. THEME: Mr. and Mrs. Martin Johnson and three boy scouts who visited them In Africa. Cannibals, animals, and natives of various countries. An authen- tic adventure picture. •AROUND THE WORLD VIA GRAF ZEPPELIN (Trav- M E) _ ......49M (R) February, 1930. Sound on disc and film. THEME: The historical trip of the Graf with the Hearst cameraman aboard. BREAKUP, THE (Trav-ME) _ -.._ 4900 (R) May 15. 1930. Sound on film. THEME: Captain Jack Robertson and dog, Skooter. In an Alaskan adventure picture. HUNTING TIGERS IN INDIA (Trav-PT, M)..._ 8020 (R) January 1, 1930. Sound on disc and film, THEME: Commander G. M. Dyott and animals and natives of India In an authentic adventure film. LOST GODS (Trav-PT. M) 6000 Sound on Mm. (NP) July 12. 1930. THEME: Count Khun De Prorok and natives In a romance of archeology in the Carthaginian district. •SOUTH SEAS (Trav-PT, M) 5890 (R) September 1. 1930. Sound on film. THEME: Mr. and Mrs. GifTord Pinchot and their son, Giffy. In an Informal account of their cruise. WILD MEN OF KALIHARI (Trav-PT, M)..._ _ 5300 (R) May 15. 1930. Sound on film. THEME: Dr. Ernest Cadle and natives and animals of the Kalihari desert In an authentic adventure film. Tiffany Productions Silent Sound •BORDER ROMANCE (W-AT, S) 5974 (R) May 18. 1930. With Armida. Don Terry. Mar- Jorie Kane, Victor Potel. Wesley Barry, Nlta Marian, Frank Glendon, Hary von Meter, William Costello. THEME: American horse traders rescue beautiful girl from Mexican bandits. •HIGH TREASON (D-AT) 8263 Sound on disc and film. With Benlta Hume, Basil Gill. Jameson Thomas. Humberston Wright. THEME: Spectacular forecast of love and life In 1940. •HOT CURVES (C-AT) _ — _ - 7893 (R) June 1. 1930. With Benny Rubin. Rex Lease, Alice Day. Pert Kelton, Paul Hurst, John Dice. Mary Carr. THEME: World series baseball and a love affair. •JOURNEY'S END (D-AT) _ _ I I4M (R) About April 1. 1930. (NP) April 19, 1930. With Colin Clive, Ian Maclaren, Anthony Bushell. David Manners, Billy Bevan, Charles Gerrard, Robert A'Dair, Thomas Whitely, Jack Pitcalrn, Warner Klinger. THEME: R. C. Sheriff's world famed play of the war. •LOST ZEPPELIN, THE (D-AT) 6882 (R) December 20. 1929. Sound on disc and film. (TOS) February 13. 1930. With Conway Tearle, Virginia Valli, Ricardo Cortez. THEME: A Zeppelin lost In the antarctic, and a man's sacrifice. •MAMBA (D-AT) ._ - _ 70 1 4 (R) March 10. 1930. (NP) March 22. 1930. Sound on disc. All Technicolor. With Jean Hersholt. Eleanor Boardman, Ralph Forbes. THEME: The revolt of South African natives against a bestial plantation owner. •MEDICINE MAN. THE (CD-AT) 6211 (R) June 15. 1930. With Jack Benny, Betty Bronson. Eva Novak, Billy Butts, Georgie Stone, Tom Dugan. Will Walling, E. A. Warren. THEME: Elliott Lester's stage play. The conquests of a medicine show proprietor with small town belles. •MIDSTREAM (D-PT) _ 7472 (R) July 29, 1930. Sound on film. With Ricardo Cortez, Claire Windsor, Montagu Love, Helen Jerome Eddy, Larry Kent. THEME: Society drama on the order of "Faust" •PAI NTED FACES (CD-AT) _ 6836 (R) November 20, 1929. Sound on diso and film. With Joe E. Brown, Helen Foster, Barton Hepburn, Dorothy Gulliver, Lester Cole, Rihcard Tucker. THEME: A story of the love of a circus down for his ward. • PA RT Y GIRL (D-AT) _ 740 1 (R) January 1, 1930. Sound on disc and film. (NP) January 11. 1930. With Douglas Fairbanks. Jr., Jeanette Loff, Judith Barrie, John St. Polls. Luclen Prival, Marie Prevost. THEME: An expose of the "party girl" racket. PEACOCK ALLEY (D-AT) _ 606C (R) January 10. 1930. Sound on film. With Mae Murray. George Barraud. Jason Robards, Richard Tucker, THEME. A society drama. SUNNY SKIES (CD-AT) _ 6994 (R) May 12. 1930. With Benny Rubin. Marcellne Day, Rex Lease. MarJorie Kane. Wesley Barry. Greta Qranstedt. THEME: A college musical. •SWELLHEAD (CD-AT) _ _ 6218 (R) March 24. 1930. With James Gleason. Johnnie Walker, Marion Schilling, Paul Hurst. THEME: A swell headed prize fighter who forgets the friends of his poorer days after attaining the heights — and his awakening. •TROOPERS THREE (D-AT) _.._. 7239 (R) February 15, 1930. Sound on film. (NP) Feb- ruary 22, 1930. With Rex Lease. Dorothy Gulliver. Slim Summerville. Roscoe Kams. THEME: A story of the U. S. Cavalry. •UNDER MONTANA SKIES (CD-AT, S) _ _ With Kenneth Harlan, Slim Summerville, Dorothy Gulliver. Nita Martan. Christian Frank. Harry Todd. Ethel Wales. Lafe McKee. THEME: A comedy drama of a cowboy troupe meet- ing with a troupe of stranded actors in the West. •WOMAN TO WOMAN (D-AT) 6079 8065 (R) November 5. 1929. Sound on diso and film. (NP) November 23. 1929. With Betty Compson. George Barraud. Juliette Compton. UFA (Dialog in English) Silent Sound •BLUE ANGEL. THE (D-AT, S) _ Sound on disc and film. With Bmil Jannings. Mar- lene Dietrich, Rosa Valettl, Hans Albers, Kurt Gerron. Karl Huszar-Puffy. Reinhold Bernt. Rolf Mueller. Rolant Vamo, Karl Balhaus, Hans Roth. Gerhard Blenert, Robert Kleln-Loerk. Wllhelm Dlegelmann. Ilse Fuerstenberg, Eduard von Wintersteln. THEME: An elderly professor, while trying to save his pupils from the wiles of an entertainer in a waterfront saloon, is enmeshed by her, becomes her companion and they wed. He Is barred from the faculty and compelled to be a clown In the girl's troupe. Returning to be billed as clown and former professor In his home town is too much for the old man — he goes insane, runs amuck, then slinks back to the schoolroom and dies at his desk. •HEART'S MELODY (D-AT, S) — Sound on diso and film. With Willy Fritsch. Dita Parlo, Goery Mali. Marca Simon, Annie Mewes, Laslo Dezsoeffy, Jlka Gruening, Jull Ligetti. THEME: An attempt at suicide brings a renewed romance between an Hungarian soldier and his sweet- heart, who had been forced to submit to improprie- ties by an avaricious landlady. •IMMORTAL VAGABOND (D-AT, S)..._ Sound on disc and film. With Liane Haid, Gustay Froenllch. H. A. Schlettow. Karl Gerhardt. THEME: A young composer, absenting himself from his home village In order to arrange for the produc- tion of his new operetta, loses the girl of his heart to another man. Unveiling of a monument to his memory brings the two together again, the girl now widowed, and they wander forth — the Immortal vaga- bonds. •LAST COMPANY, THE (D-AT, S) _ Sound on disc and film. With Conrad Veidt. Karin Evans, Erwln Kaiser. Else Heller. Maria Petersen, Helnrich Gretler, Paul Henckels, Ferdinand Asper, Martin Herzberg, Werner Schott. Dr. Ph. Manning, W. Hiller. Ferdinand Hart, Alex, Granach, Gustar PuettJer. Alb. Karchow. Horst von Harbou. THEME: A tragedy of the Napoleonic wars of 1813. Captain of gallant thirteen surviving men makes mill his fort, miller's daughter falls in love with him and refuses to quit the mill. Outnumbered by the enemy, thirteen, the captain and the girl are killed. •LOVE WALTZ (CD) Sound on disc and film. With Lillian Harvey. John Batten. George Alexander, Lillian Mowrer. Gertrude de Lalsky, Ludwig Diehi, Hans Junkerman, Victor Schwannecke, Karl Ettlinger. THEME: The story of the scion of a wealthy Ameri- can automobile manufacturer who, tiring of home life, becomes valet to a duke, and marries the duke's Sweetheart, a princess. MELODY OF HEARTS (D-AT) _ 8061 (R) August 29. 1930. With Dita Parlo, Willy Fritsch, Geroe Maly, Marosa Simon. Janoes Koer- mendy, Juliska D. Ltgeti, Anni Meves, Ilka Gruen- ing, Laszlo Dezsoeffy. THEME: This is Ufa's first bi-linsrual picture, hav- ing been produced both in German and English. It is the story of a country girl who is led astray by a mercenary landlady. •WHEN YOU GIVE YOUR HEART AWAY (CD-AT) Sound on disc and film. With Lillian Harvey. Igo Sym, Harry Halm. Alexander Sascha. Karl Platen, Valeria Blanka, Rudolf Biebrach. Wolfgang Kuhle. Fritz Schmuck. THEME: The story of a little orphan who. as a stowaway on a freighter, finds love and happiness in her marriage to the boat's captain. •WHITE DEVIL (D-PT, S)..._ Sound on diso and film. With Ivan Mosjukln, Lil Dagoyer. Betty Amann. Fritz Alberti. Geore Seroff. A. Chakatouny. Harry Hardt, Alexander Mursky, Ken- neth Rive, Hugo Doeblin, Alexel Bondireff, LydU Potechina, Henry Bender, R. Biebrach. Bobby Bums. THEME: A story of a leader of a rebellious band in the Caucasian mountains, his conflict with tha Czar of Russia and his troops, prompted by the des- perado's marriage to the Czar's favorite dancing girl, and the eventual mortal wounding of the leader. •HUNGARIAN RHAPSODY (D-AT, S) 6137 0165 Distributed by Paramount-Publix. Sound on diso. With Willy Fritsch. L1I Dagover. Dita Parlo, Frit* Greiner. Gisella Bathory. Erich Kalser-Tietz, Leo- pold Kramer. ' T THEME: The vicissitudes of a romance between » peasant girl and a count, who is a gay young officer of the Honved Hussars. 14 FILM BUYER SECTION November 15, 1930 United Artists Silent Sound ABRAHAM LINCOLN (D-AT) 8704 (R) November 8. 1930. (NPI August 30. 1930. Produced by David Wark Griffith. With Walter Huston, Una Merkel, Hobart Bosworth. Kay Ham- mond, Lucille La Verne, Ian Keith, Helen Freeman, W. L. Thorne. Frank Campeau, Otto Hoffman. E. Alyn Warren, Charles Crockett. Henry B. Walthall, Helen Ware. Jason Robards. Russell Simpson, Gor- don Thorpe. Oscar Apfel. Fred Warren, Edgar Deer- ing. Cameron Prudhomme. James Bradbury, Jr. THEME: Episodes from the life of the great martyred president. •BAD ONE, THE (CD-AT) _ 6673 (R) May 3. 1930. Sound on film. With Dolores Del Rio, Edmund Lowe, Ullrich Haupt, Don Alva- rado, George Fawcett. BAT WH ISPERS, TH E. (R) November 15, 1930. With Chester Morris. BE YOURSELF (CD-AT, S)...- - 5977 (B) February 8. 1930. (NP) March 15, 1930. Sound on film. With Fannie Brice, Harry Green, Robert Armstrong, Gertrude Astor. CONDEMNED (D-AT) _ - 7448 (R) December 7, 1929. With Ronald Colman. Ann Harding, Louis Wolheim, Dudley Digges. DEVIL TO PAY (D-AT) - '. (R) December 20. 1930. With Ronald Colman. DU BARRY, WOMAN OF PASSION (D-AT) 8291 (R> October 11, 1930. (NP) November 8. 1930. With Norma Talmadge. Conrad Nagel. William Farnum, Ullrich Haupt, Hobart Bosworth. EYES OF THE WORLD (Mel-AT) - 7272 (R) August 30, 1930. (NP) August 23. 1930. With Una Merkel, Nance O'Neil, John Holland. Fern Andra. Hugh Huntley. Frederio Burt. Brandon Hurst, William Jeffrey, Myra Hubert, Florence Roberts, Eulalie Jensen. THEME: A Harold Bell Wright story. HELL HARBOR (D-AT)_ . 8354 (R) March 22, 1930. (NP) March 15. 1930. Sound on film. With Lupe Velez, Jean Hersholt. John Hol- land. A. St. John, HELL'S ANGELS (D-AT) _ - _ (R) November 15. 1930. (NP) May 31. 1930. With Ben Lyon. James Hall. Jean Harlow, Jane Winton, John Darrow. THEME: The airman and his part in the world war. K I K I (R) November 2D, 1930. With Mary Pickford, Reg- inald Denny. LOCKED DOOR, THE (D-AT) - 6844 (R) November 16, 1929. With Barbara Stanwyck. Rod LaRocaue. William Boyd. Betty Bronson. LOTTERY BRIDE (MC) - 7472 (R) October 25. 1930. With Jeanette MaeDonald. John Garrick. Joe E. Brown. Joseph Macauley. Robert Chisholm. ZaSu Pitts. Carroll Nye. LUMMOX (D-AT) _ _ 7533 (R) January 18. 1930. With Winifred Westover. Dorothy Janis, Lydia Titus. Ida Darling. Ben Lyon, Myrta Bonillas, Cosmo Kyrle Bellew, Anita Bellew, Robert Ullman, Clara Langsner, William Collier, Jr.. Edna Murphy. Troben Mever. Fan Bourke. Myrtle Stedman. Danny O'Shea. William Bakewell. Sidney Franklin. THEME: From Fannie Hurst's story of a hired girl who manages to combat her sordid surroundings by a series of self-sacrificing deeds, all of which are misconstrued. NEW YORK NIGHTS (D-AT)..._ _ 7447 (B) December 28, 1929. With Norma Talmadge. Gil- bert Roland. John Wray. Lilyan Tashman, ONE ROMANTIC NIGHT (CD-AT) 6592 (R) April 12. 1930. (NP) April 5. 1930. Sound on fUm. With Lillian Gish. Conrad Nagel. Rod La Rocoue, Marie Dressier, O. P. Heggie. THEME: This formerly was "The Swan." PUTTIN' ON THE RITZ (MC) 7883 (B) March 1, 1930. Sound on film. (NP) Febru- ary 22. 1930. With Harry Richman, Joan Bennett, James Gleason, Lilyan Tashman. THEME: The story of a musical comedy and night club star who. with success, deserts his former com- panions and teammates, only to return to them when bad booze blinds him. RAFFLES (D-AT) 6509 (NP) July 26, 1930. With Ronald Colman, Kay Francis. Bramwell Fletcher. Francis Dade. David Torrence. Alison SMpworth. Frederick Kerr, John Rogers, Wilson Benge. Running time, 1 hour, 20 minutes. THEME: The experiences of Raffles, the Amateur Cracksman, who falls in love, and gives up the life of crime only to return to it to save a friend from prison. REACHING FOR THE MOON (MC) An Irving Berlin production. With Douglas Fair- banks and Bebe Daniels. SONS 0' GUNS (MC) _ With Al Jolson. THREE LIVE GHOSTS (CD-AT) 7486 (B) September 15. 1929. With Bobert Montgomery, Claud Allister, Charles McNaughton, Beryl Mercer, loan Bennett. WHAT A WIDOW (CD-AT) _ 8128 (R) September 13. 1930. (NP) October 11. 1930. Sound on film. With Gloria Swanson. Owen Moore. Lew Cody, Margaret Livingston. WHOOPEE (MC) 8393 (R) September 27. 1930. (NP) September 20. 1930.- With Eddie Cantor, Eleanor Hunt. Paul Gregory. John Rutherford, Ethel Shutts, Spencer Charters. Chief Caupolican. Albert Hackett. Will H. Philbrick. Walter Law. Marilyn Morgan. THEME: The story of a nervous, egocentric hypo- chondriac who elopes with the daughter of a wealthy rancher. Universal Silent Disc Film •ALL QUIET ON THE WESTERN FRONT (D-AT) 12423 (R) Sept. 1. 1930. (NP) May 10, 1930. With Louis Wolheim, Lewis Ayers. John Wray, Slim Summerville, Russell Gleason, William Bakewell. Walter Brown Rogers. Ben Aexander, Owen Davis, Jr.. Heinle Conk- lin, Bodll Rosing. Beryle Mercer, Marion Clayton. Edwin Maxwell, Bertha Mann, Arnold Lucy, Joan Marsh, Yola D'Avrll, Poupee Andriot. THEME: An eplo of the world war. showing lta effects on the younger generation drawn in before they had actually grown to manhood. •BEAUTY AND BULLETS (W) - ....4277 (R) December 16, 1929. With Ted Wells, Duane Thompson. Jack Kennedy. Wilbur Mack. THEME: Girl finds brother member of gang of rob- bers which has robbed stage coach. •BORN TO THE SADDLE (W-ME) 4126 (B) March 10, 1930. With Tea Wells, Duane Thomp- son, Leo White. Merrill McCormick, Byron Douglas, Nelson McDowell. THEME: An eastern millionaire and his daughter are rescued from outlaws by a wealthy Chicago broker posing as a cowboy. BOUDOIR DIPLOMAT, THE (CD-AT) (R) December 8. 1930. (NP) October 4, 1930. With Betty Compson. Ian Keith. Mary Duncan, Jeanette Loff, Andre Beranger, Lawrence Grant. Lionel Belmore. •BURNING THE WIND (W-AT) 5202 (R) February 10. 1930. With Hoot Gibson. Cessare Gravine, Virginia Brown Faire, Boris Karloff, Robert Holmes. THEME: The story of a son who returns from school in the east and saves his father's homestead from being usurped by land robbers. •CAPTAIN OF THE GUARD (MC) 5913 7513 7519 (B) April 20, 1930. (NP) March 29, 1930. With Laura La Plante, John Boles, Sam de Grasse, James Marcus. Lionel Belmore. Stuart Holmes, Evelyn Hall, Claude Fleming. Murdock MacQuarrie, Richard Cramer. Harry Burkhardt, George Hackathorne. DeWitt Jennings, THEME: The love story of Bouget de l'llse. com- poser of the 'Marseliaise" song, and Marie Marnay, the "torch of the revolutionists." CAT CREEPS. THE (Mel-AT) ._ 6493 (R) November 10, 1930. (NP) November 15, 1930. With Helen Twelvetrees, Neil Hamilton, Raymond Hackett, Jean Hersholt, Lilyan Tashman. Theodore Von Eltz, Montagu Love. Lawrence Grant, Elizabeth Patterson. •CLIMAX, THE (D-AT) _._ 5013 5974 5848 (R) January 26. 1930. With Jean Hersholt, Kathryn Crawford, Henry Armetti. LeBoy Mason, John Rein- harat. William Worthington, George GiUespie. Ervln Renard. Jean Bordet. COHEN AND KELLEYS IN AFRICA (C-AT) _ _ (R) (NP) November 8, 1930. With George Sidney, Charles Murray, Vera Gordon. Kate Price, Lloyd Whitlock, Frank Davis, Georgette Rhodes, Renee Marvelle. •COHENS AND KELLYS IN ATLANTIC CITY (F-AT) __ _ _ 7752 7400 (R) March 17. 1930. With George Sidney. Mack Swain, Vera Gordon. Kate Price, Cornelius Keefe. Nora Lane, Virginia Sale, Tom Kennedy. THEME: Bathing suit manufacturers and a beauty contest, in which a $25,000 prize rehabilitates busi- ness. •COHENS AND KELLYS IN SCOTLAND (F-AT) - 6584 7600 7600 (R) March 17, 1930. (NP) March 15. 1930. With George Sidney, Charlie Murray, Vera Gordon, Kate Price, E. J. Ratcllffe, William Colvin, Lloyd Whitlock. •COURTIN' WILD CATS (WCD-AT) 5142 5226 5118 (R) December 22. 1929. With Hoot Gibson. Eugenia Gilbert, Harry Todd, Jos. Girard. Monte Montague. John Oscar, Jim Corey, James Earley, Pete Morrison. Joe Bonomo. THEME: Story of a boy who is supposed to be ill, sent to Join a circus by his father. There he meets a wildcat, (the heroine) and finally subdues her. •CZAR OF BROADWAY (D-AT) „ 7106 7314 (R) May 31, 1930. (NP) July 5. 1930. With John Wray, Betty Compson, John Harron. Claude Allister, King Baggot, Wilbur Mack. George Byron, Duke Lee, Henry Herbert. •DAMES AHOY (F-AT)..._ 5271 5895 5773 (R) February 9, 1930. (NP) April 6. 1930. With Glenn Tryon, Helen Wright, Otis Harlan, Eddie Gribbon, Gertrude Astor. THEME: Three gobs, a blonde and $500. •DEVIL'S PIT. THE (ME) 5597 5780 6642 (R) March 9, 1930. With entire cast made up of natives of Maori, New Zealand. THEME: Maori folk story. DRACULA (Mel-AT) - (R) _ With David Manners, Helen Chandler, Joan Standing, Charles Gerrard, Bela Lugosi. Edward Van Sloan, Dwight Frye. Her- bert Bunston, Frances Dade. •DRAKE CASE. THE (D-AT) ...5688 6442 6642 (R) September 1. 1929. (NP) September 21, 1929. With Gladys Brockwell, Robert Fraser, Forrest Stan- ley, James Crane, Eddie Hearn, Doris Lloyd, Tom Duggan. Barbara Leonard. BUI Thorne, Francis Ford. THEME: Murder will out. this time in the person of the Drake family's attorney. EAST IS WEST (CD-AT) - 6683 (R) October 23, 1930. (NP) October 11-25, 1930. With Lupe Velez. Lewis Ayres, Edward G. Robin- son, Henry Kolker, A. E. Warren, Mary Forbes. THEME: An American boy falls for a love-slave whom he believes to be Chinese. •EMBARRASSING MOMENTS (C-AT)..5521 5330 5230 (R) February 2, 1930. With Reginald Denny. Merna Kennedy, Otis Harlan, William Austin, Vir- vinia Sale. Greta Granstedt. Mary Foy. 'I'H mmtj; : Fictitious marriage finally results In real one. •EYES OF THE UNDERWORLD (W) 4208 (R) April 28, 1930. With Bill Cody, Sally Blane. THEME: Wealthy sportsman falls in love with pub- lisher's daughter, whose father is killed by gangsters. Gangsters capture girl and sportsman rescues her. •FIGHTING LEGION, THE (WCD-AT)..6937 6763 (R) April 6, 1930. With Ken Maynard, Dorothy Dwan, Harry Todd, Frank Rice, Tarzan the horse, Les Bates. •GRIT WINS (W-ME) _ 4596 (R) February 27. 1930. With Ted Wells. Kathleen Collins, Al Ferguson, Buck Connors, Nelson Mc- Dowell, Edwin Moulton. THEME: Oil is discovered, and things begin to hap- pen. •HARVEST OF HATE (W-ME) - - 4719 (R) August 4. 1929. With Jack Perrin. Helen Foster. Tom London, Rex. •HELL'S HEROES (D-AT) _ 5836 6289 6141 (R) January 5. 1930. With Charles Bickford, Ray- mond Hatton, Fred Kohler, Fritzi Bidgeway. THEME: Three bandits and a baby girL •HIDE OUT (C-AT) .5759 5297 (R) March 30, 1930. With JameB Murray. Kathryn Crawford, Carl Stockdale. Lee Moran, Edward Hearn, Robert Elliott, •HOLD YOUR MAN (C-AT) _ 5023 5921 5794 (R) September 15, 1929. With Laura La Plante, Scott Kolk, Eugene Borden, Mildred Van Dorn. THEME: After several misunderstandings, man finds he is still in love with his wife. •IT CAN BE DONE (CD-PT. ME) 6090 65M (R) March 24, 1929. With Glenn Tryon, Sue Carol, Richard Carlyle, Jack Egan, Tom O'Brien. THEME: Jerry, clerk in a publishing concern, im- personates his boss, sells the manuscript written by the girl's father, and all is well. •KING OF JAZZ (MC) 9100 (R) 1930. With Paul Whiteman, John Boles. Jeanette Loff, Laura La Plante, Glenn Tryon, Merna Kennedy, Kathryn Crawford, Otis Harlan, Slim Summerville, Stanley Smith, George Sidney, Charlie Murray, Billy Kent, Grace Hayes, Sisters G, Ehythm Boys. Brox Sisters, George Chiles, Jaques Cartier, Wynn Holcomb, Al Norman, Frank Leslie, Jeanle Lang, Charles Irwin, Paul Howard, Walter Brennan, Marian Statler, Don Rose, Tommy Atkins Sextet, Nell O'Day. Wilbur Hall. John Fulton, Russell Markert Dancers, Hollywood Beauties. LADY SURRENDERS. A (CD-AT) _ 8485 (R) October 6, 1930. (NP) September 27. 1930. With Conrad Nagel, Rose Holbart, Genevieve Tobin, Basil Rathbone, Edgar Norton. Carmel Myers, Franklin Pangborn, Vivian Oakland, Grace Cunard. THEME: The story of a man who unwittingly be- comes a bigamist when his wife, who had advised him from Paris that she was divorcing him, resorts to the woman's prerogative and changes her mind. •LITTLE ACCIDENT (C-AT).._ 7289 7897 (R) September 1, 1930. With Douglas Fairbanks. Jr., Anita Page. Roscoe Karns, Zasu Pitts, Sally Blane, Slim Summerville, Henry Armetta, Joan Marsh. Albert Gran. THEME: The story of a reconciliation between estranged husband and wife following the birth of a child. •LONESOME (CD-PT, ME) 6142 6461 (R) January 20. 1930. With Glenn Tryon, Barbara Kent. THEME: A fellow and girl who are Just working along without life meaning very much to them, and then — they fall in love, •LUCKY LARKIN (W-ME) _..5779 5897 5971 (R) March 2. 1930. With Ken Maynard, Nora Lane, Tarzan the horse, James Farley. Harry Todd, Charles Clary. •MISSISSIPPI GAMBLER (D-AT) 6825 5506 5384 (R) November 5, 1929. (NP) November 16, 1929. With Joseph Schildkraut, Joan Bennett. Carmelita Geraghty, Alec B. Francis, Otis Harlan, Billy Welch, Charles Moore, Gertrude Howard. THEME: Biver boats and a gambler who finds the girl of his dreams. •MOUNTED STRANGER (W-AT) _ 5554 5905 5984 (B) February 16, 1930. With Hoot Gibson, Louise Lorraine, Fancis Ford, Malcolm White, James Correy. THEME: Heroine is wounded in saving her lover from rival gang, but she finally recovers, and villain is slain, •MOUNTAIN JUSTICE (W-AT) 5804 6797 (R) May 30, 1930. With Ken Maynard, Kathryn Crawford, Otis Harlan, Paul Hurst, Les Bates. THEME: Ranch owner's son. aided by heroine, avenges his father's death. Cowboy songs and humor prominent in picture. •NIGHT RIDE (D-AT) _.5278 5534 5429 (R) January 12, 1930. (NP) January 25. 1930. With Joseph Schildkraut. Barbara Kent, Edward G. Robin- son, George Ovey, Hal Price, Ralph Welles, Harry Stubbs, DeWitt Jennings. THEME: A newspaper reporter taken for a ride by gangsters, but he escapes, and gets commended by his chief for his story. •OUTSIDE THE LAW (D-AT) 7276 7116 (R) September 18. 1930. (NP) September 6, 1930. With Mary Nolan. Edward G. Robinson, Owen Moore, Edwin Sturgis, John George. Delmar Watson, DeWitt Jennings, Rockcliffe Fellowes, Frank Burke, Sydney Bracey. THEME: The story revolves around the robbery of a metropolitan bank by a crafty cracksman and the complications arising after his refusal to split with the leader of the underworld. •PARADE OF THE WEST (WC-AT) 5582 6906 6785 (E) January 19, 1930. With Ken Maynard. Gladys McConnell, Otis Harlan, Jackie Hanlon, Frank Rice. THEME: A wild west show, a horse named Man Killer, a villain, a hero and a girL •PHANTOM OF THE OPERA (My-PT) 8479 (R) December 15, 1929. (NP) February 13, 1929. With Lon Char«*y, Mary Philbin, Norman Kerry. Arthur E. Carewe. Virginia Pearson, Snitz Edwards, Gibson Gowland, Bernard Siegel, Caesare Gravine, Edith Torke. THEME: Mystery concerning a beautiful singer at L'Opera in Paris. R ES U R R ECTI ON (D-AT) (R) With John Boles, Lupe Velez, Nance O'Neil, William Keighley, Rose Tapley. •ROARING RANCH (W-AT) 5242 6094 6094 (R) April 27, 1930. With Hoot Gibson, Sally Eilers. Wheeler Oakman. Bobby Nelson, Frank Clark, Leo White. THEME: Hero foils villain's attempt to rob him of rich oil lands, after they set fire to his ranch build- ings. SEE AMERICA THIRST (C-Mel-AT) _ (R) November 24, 1930. (NP) October 25, 1930. With Harry Langdon, Slim Summerville, Bessie Love, Tom Kennedy, Matthew Betz. THEME: A couple of hoboes fall heir to wet goods belonging to hijackers. •SENOR AMERICANO (W-AT) 5412 6592 6450 (R) November 10, 1929. With Ken Maynard, Kathryn Crawford, J. P. McGowan. Gino Corrado, Tarzan the horse, Frank Beale, Frank Taconnelli. THEME: Young American wins the heart of a Span- ish girl by saving her father from losing his ranch because of a crooked land dealer. •SHANGHAI LADY (CD-AT) _ 5847 6043 5926 (R) November 17. 1929. (NP) December 7. 1929. With Mary Nolan, James Murray, Wheeler Oakman, Anders Randolph, Yola D'Avril, Mona Rico, Jimmie Leong. Irma Lowe, Lydia Yeamans Titus. THEME: Two people, a man and a girl who have strayed from the straight and narrow find love in spite of odds, which reforms them. •SHANNONS OF BROADWAY (C-AT).. .5653 6278 6155 (R) December 8, 1929. With James Gleason, Lucille Webster Gleason. Mary Philbin, James Breedon. Harry Tyler, Helen Mehrmann, Slim Summerville, Tom Ken- nedy. Walter Brennan, Alice Allen. Robert T. Haines. THEME: A Broadway musical comedy team buys an hotel in a little New England town, and after many tribulations, sell It for $25,000. •SKINNER STEPS OUT (AT) 6645 6652 6521 (B) December 4. 1929. With Glenn Tryon. Merna Kennedy, E. J. Ratcllffe. Burr Mcintosh, Lloyd Whitlock. Kathryn Kerrigan, Edna Marian. THEME: Skinner finally wins the position which he makes his wife believe he has. November 15. 1930 EXHIBITORS HERALD -WORLD 15 •SONS OF THE SADDLE (W-AT) ... ...... .6872 (R) August 3. 1930. With Ken Maynard, Dons Hill. Joe Girard, Francis Ford. Harry Todd. SPURS ..._ - - - - 5303 1929. Paramount Christie Talking Plays LET ME EXPLAIN. Starring Taylor Holmes, with John T. Murray and Vivienne Oakland. Adapted from Kenyon Nicholson's domestic sketch, "The Annonymous Letter." Released January 25, 1930. Two reels. THE DUKE OF DUBLIN. Starring Charlie Murray. Comedy sketch of Irish ditch digger who suddenly gets a million and runs a wild apartment house. Released February 1, 1930. Two reels. DON'T BELIEVE IT. Starring James Gleason with Lucille Gleason and John Litel. A husband becomes invisible when he returns from a bust in Florida in a rented taxi- cab. Gleason's sketch which was played on stage. Ke- leased February 8, 1930. Two reels. SCRAPPILY MARRIED. With Johnny Arthur, Bert Roach, Ruth Taylor and Mabel Forrest. Two warring couples across the hall from each other In an apartment house. From playlet by Wilson Collison. Released February 22, 1930. Two reels. THE BEARDED LADY. Louise Fazenda In a sideshow bur- lesque with all typical characters of a dime museum. Released March 1, 1930. Two reels. DOWN WITH HUSBANDS. With Johnny Arthur, Bert Roach and Frances Lee. Based on Howard Green and Milton Hooky's sketch, "Wives on Strike." Men Im- porting fair strikebreakers to Paducah to break their wives' walkout. Released March 8, 1930. Two reels. THE STRONGER SEX. Carmel Myers. Bert Roach, George Stone and Frances Lee, in comedy sketch by Florence Ryerson and Colin Clements of a free-love author and her real life and home longings. Released March 15. 1930. Two reels. HIS HONOR, THE MAYOR. Charlie Murray in a politican campaign comedy sketch. Released March 22, 1930. Two JED'S VACATION. Charley Grapewln, Anna Chance, in their own vaudeville sketch about adopting a baby. Intro- duction on musical comedy stage. 1909 ft. Released April 13, 1929. DEAR VIVIEN. Raymond Hatton and Sam Hardy in * clever comedy skit about a business man who wrote let- ters, with which a blackmailing blonde Is holding him up. 1891 ft. Released June 23, 1929. THE SLEEPING PORCH. Raymond Griffith. Barbara Leon- ard and John Litbel in sketch about a husband who Is sleeping out in the snow to cure a cold and his scheme with a convict to get him out of it. 150 ft. Released Sept. 7. 1929. FARO NELL, or In Old Califomy. Louise Fazenda, Jack Luden and Frank Rice In a travesty revival of an old western melodrama. Laid on the desert and in an old-fashioned movie western saloon. 1819 ft. Released Oct. 5. 1929. ADAM'S EVE. Johnny Arthur, Frances Lee, In a comedy sketch starting with a bridegroom's pre-marriage cele- bration and ending in a mixup in the apartment of two chorus ladles. 1618 ft. Released Oct. 12, 1929. HE DID HIS BEST. Taylor Holmes. Carmel Myers and Kathryn McGuire, In farce comedy playlet of Holmes entertaining a friend's wife for the evening, ending In a comedy sword duel. 1616 ft. Keleased Oct. 19, 1929. THE FATAL FORCEPS. Ford Sterling, Bert Roach and Will King, in comedy of a dentist on trial for nearly murdering a saxophone player, whose music had driven him crazy. 1664 ft. Released Nov. 2. 1929. THE DANCING GOB. Buster and John West, In combina- tion of West's stage dancing and comedy taking place at a naval training station where she actors are mistaken for sailors. 1823 ft. Beleased Nov. 9, 1929. DANGEROUS FEMALES. Marie Dressier and Polly Moran In a comedy of two old spinsters about to entertain either the evangelist or a dangerous criminal, with Dressier getting a little intoxicated with the visitor. 1873 ft Released Nov. 16. 1929. BROWN GRAVY. All colored cast in Octavus Roy Cohen story about a fake medium swindling the gullible patrons, novel feature is inclusion of Georgia Jubilee Singers in spirituals. 1627 ft. Released Nov. 23, 19X9. HE LOVED THE LADIES. Taylor Holmes, Helene Milard and Albert Conti, in farce comedy sketch of a near elopement of a wife and how Holmes, the husband, cleverly handles the situation. 1764 ft. Released Nov. 30 1929 WEAK BUT WILLING. Will King. Billy Sevan and Dot Farley in a comedy in a carbaret, with the Hebrew comedian In a role of a husband being given a birthday party and not being able to get any food. 1627 ft Released Dec. 14. 1929. MARCHING TO GEORGIE. Buster and John West and Frances Lee in a comedy starting on a battleship, with Buster as a sailor and John as comio captain, and end- ing in a mixup In a girl's boarding school. 1850 ft. Beleased Dec. 21, 1929. THAT RED HEADED HUSSY. Charley Grapewin and Anna Chance as a couple of old-time vaudevillians in a martial sketch staging a fake quarrel in front of their fighting daughter and son-in-law. 1521 ft. Released Dec. 28. 1929 FOR LOVE OR MONEY. Lois Wilson, Bert Roach and Ernest Wood, in a comedy at the race track, with hone race atmosphere and Bert Roach proving his friend's wife's love. 1827 ft. Released Jan. 4. 1930. SO THIS IS PARIS GREEN. Louise Fazenda, Bert Roach and George Stone, in a burlesque of the Parasian Apache theme, laid in the cabarets and Latin quarter of Paris. Released Jan. 18, 1930. Service talks. Feb. 15, 1930. Pathe George LeMaire Comedies AT THE DENTIST'S (0501). George LeMaire and Louis Simon. Scene: Dentist's office. Louis Simon, suffering from a toothache, goes to George LeMaire for treatment. For relase March 24, 1929. Two reels. DANCING AROUND (0502). George LeMaire and Joe Phil- lips. Scenes: Exterior and carbaret George LeMaire and Joe Phillips take girls out for big time. Ivan Brun- nell's Montrealers play "My Album of Dreams" and Vivienne Johnson sings "Marie." For release April 21. 1929. Two reels. GO EASY DOCTOR (0503). George LeMaire, Louis Simon, George LeMaire as the bone-breaker — Louis Simon as the nut— and howl For release July 14, 1929. THE PLUMBERS ARE COMING (0504). George LeMaire, Louis Simon. LeMaire and Simon, two burglars, trying ^ to act like plumbers. For release August 18, 1929. Two GENTLEMEN OF THE EVENING (0505). George LeMaire, Lew Hearn, Evalyn Knapp. George LeMaire as the house detective. Lew fleam as a delegate in Association of Inventors of America convention and Evalyn Knapp as the girl In the case. For release Oct. 20, 1929. Two reels. 18 FILM BUYER SECTION November 15, 1930 BARBER'S COLLEGE (0606). George LeMalre. Lew Hearn. Sam Raynor, Gladys Hart. Lew Hearn as "Good Time Charlie." graduate of a barbers' college, creates havoo in a barber shop. For release Dec. 15. 1929. Two reeli. TIGHT SQUEEZE, A (0507). George LeMaire, Jimmy Conlin, Evalyn Knapp. The adventures of a pair of impecunious young men who borrow dress suits to call upon their best girls. For release Feb. 2. 1930. Two reels. THE NEW WAITER (0508). Hebla. Leonard Henry. Robert nine. Quentin Tod, Reginald Smith, Ann Maitland, Reg. Casson, Barrie Oliver, Betty Oliver, Betty Frankiss. Joy Spring, Moyra Gillis. the Chariot Chorus. Escapades of a would-be waiter. For release June 8. 1930. Two reels. Manhattan Comedies [First Series] HER NEW CHAUFFEUR (0511). Louis Simon. Verree Teas- dale, Averill Harris. He thinks she is his bride-to-be and she thinks he Is her chauffeur. Then her husband arrives. Release May 19. 1929. 2 reels. WHAT A DAY (0512). Louis Simon, Kay Mallory. They wanted to go on a picnic and what a picnic they had. Release June 16, 1929. 2 reels. HARD BOILED HAMPTON (0513). Harry Holman. Evalyn Knapp, Doris McMahon, Alice Bunn, Andy Jochim. Holman is a hard boiled lawyer witk a fast line. For release July 28, 1929. Two reeli. BIG TIME CHARLIE (0514). Lew Hearn, Dick Lancaster. Evalyn Knapp. A hick comes to New York to make whoopee on New Year's Eve. Eddie Elkins' Orchestra plays in night olub sequence. For release October 6, 1929. Two reels. LOVE, HONOR AND OH, BABY (0515). Herbert Yost, Franklyn Ardell. Evalyn Knapp. Kay Mallory. A very modern version of "the worm that turned" theme. For release December 15. 1929. Two reels. A PERFECT MATCH (0516). Paul Baron. Ann Butler. Clara Langsmer, George Mayo. The bridegroom borrows his friend's apartment to stage the marriage festivities. He loses his job and wife leaves him. For release April 6, 1930. Two reels. [Second Series] LIVE AND LEARN (1511). Ed Deering. Addle McPhail. Maurice Black, Gertrude Astor, George Towne Hall, David Durand. A Jealous husband endeavors to reach his wife who is quarantined in an apartment with her former spouse. Release June 15. 1930. 2 reels. SWELL PEOPLE (1512). Harry Gribbon, Dot Farley. John Hyams, Leila Mclntyre, Marcla Manning. A millionaire brick-layer invites a bank president and his wife to dinner at his manson. Release August 24, 1930. 2 reels. A ROYAL FLUSH (1513). Ethel Davis. Duke Martin. Norma Leslie, Bessie Hill. Hugh Allan. Wm. Von Brinken. Jimmy Aubrey, Vincent Barnett. A maid masquerades as a countess to help her lion-hunting mistress. Release October 19, 1930. 2 reels. Checker Comedies [First Series] THE SALESMAN (0531). Frank Davis. Helen Eby-Rocke. He knew nothing about cars but he sold one to her. Re- lease July 21, 1929. 2 reels. TURKEY FOR TWO (0532). Frank T. Davis. William Fraw- ley, Noel Francis. Two escaped convicts with a fond- ness for turkey comes to a Westchester inn at Thanks- giving. Jack LeMaire's Golden Rooster Orchestra fea- tures "I'll Say She's Pretty." For release August 25. 1929 Two rficls SMOOTH GUY. THE, (0533). Frank T. Davis and Evalyn Knapp. A bean salesman with a grand spiel tries his line on a small town girL For release Oct. 27. 1928. Two reels. ALL STUCK UP (0534). Harry MeNaughton. Olyn Landlok, Charles Howard, Evalyn Knapp. Lester Dorr. Joe B. Stanley. How paper hangers go on strike and gueBts at newlyweds' housewarming try to finish the Job with mirthful results. Release Jan. 19, 1930. Two reels. RICH UNCLES (0535). Richard Carle, Addie McPhail. Ed Dearing. George Town all. Spec O'Donnell, Peggy Eleanor. The rich uncle arrives and finds the bridge In the company of one of her former suitors who he mis- takes for the bridgegroom. For release May 11, 1930. Two reels. TRYING THEM OUT (0536) Billy Caryll. Duncan and Godrey. Charles Rego. Billle Rego, Jessie Hitter, Harry Rogers, Archie McCalg, Don and Luis, the Plaza BoyB. An amateur performance in an English music hall. For release May 25, 1930. Two reels. [Second Series] AMERICA OR BUST (1531). Daphne Pollard. Jimmy Aub- rey, Buster Slavin, Bobby Dunn. Lee Shumway. Bobby Hale. Tempe Pigott. Norma Leslie. 'Arriet 'Emingway makes sir attempts to beat the quota and Anally gets Into America on her seventh try bringing with her 'Arold, her precious son. who wants to see the Hinjuns. Release Julv 27, 1930. 2 reels. DANCE WITH ME (1532). Arthur Wanzer. Mabel Palmer, Cupid Alnsworth. Kewple Morgan. John Morris, Mary Gor- don. The story tells what happens at a truck drivers' ball. Release October 5. 1930. 2 reels. ONE NUTTY NIGHT (1533). Si Wills. Bob Carney. Two correspondence school detectives try to apprehend a maniac and land him in tie Insane asylum. Release No- vember 30. 1930. 2 reels. Melody Comedies [First Series] SYNCOPATED TRIAL (0571). Morgan Morley, Lew Sey- more. A musical mock trial. Eddie Elkins' Orchestra and Ed Prinz Dancers feature. For release Sept. 8, 1928. Two reels. AFTER THE SHOW (0572). Jack Pepper. Morgan Morley. Paul Gamer. Jack Wolf. Numbers: "Can't Find a Girl." "A-Huntlng We Will Go." "Here We Are," ".Tlg-A-Boo-Jig," "Ain't That Too Bad," "Mississippi Mud." For release Nov. 10, 1929. Two reels. A NIGHT IN A DORMITORY (0573). Ginger Rogers, Ruth Hamilton, Thelma White, Morgan Morley, Eddie Elkins and Orchestra. The adventure of a school girl In a night club as related by her to her school mates In the dormitory. For release Jan. 6, 1930. Two reels. 8IXTEEN SWEETIES (0574). Thelma White. Bob Carney. Si Wills. Harry MeNaughton, George McKay, Eddie El- kins and Orchestra. A miniature revue. For release April 20. 1990. Two reel*. PICK 'EM YOUNG (1573). Bobby Agnew. Mary Hutchinson. Mona Ray, Carmelita Geraghty, Fanchon Frankel, Vera March, George Hall. liobby must marry in order to inherit a fortune. He seeks the aid of a matrimonial bureau, much to his grief. Alusio — "Boy of My Dreams," "Little by Little," "Wedding March," "Moaning" for You," "She Might Be Bad for You." For release May 4, 1930. Two reels. MUSICAL BEAUTY SHOP (0576). Ethel Balrd. Leonard Henry, Pope Stamper, Sammy Lewis, Barrie Oliver, Joy Spring. Betty Oliver. Joyra Gillis. the Chariot Chorus. Modern business and music combined to make manicures and massages easy to take. For release June 1, 1930. Two reels. [Second Series] MIND YOUR BUSINESS (1571). Robert Agnew, Dorothy Gulliver, John Hyams, Mary Foy, William Eugene, Guy Voyer. A real estate salesman, who loses his Job and his girl, masquerades as a female singer at a dance for pros- pective customers in order to win them both back. Re- lease July 20. 1930. 2 reels. Variety Comedies BEACH BABIES. Charles Kemper. Evalyn Knapp, Naomi Casey. Charles Kemper tries to shine in the eyes of Evalyn Knapp while Naomi Casey makes him appear ridiculous. For release Aug. 6, 1929. Two reels. HAUNTED (0552). Bob Mlllikin, Evalyn Knapp, Charles Kemper. Mystery comedy embodying all the thrills of The Cat and the Canary, The Gorilla, The Bat and others. For release Sept. 1, 1929. Two reels. END OF THE WORLD (0553). Alexander Carr. Lorin Baker. Marcia Manning. A wealthy Hebrew, believing the world Is about to end, gives his son thousands and his consent to the tetter's marriage to an Irish maid. For release Sept 29. 1929. Two reels. HIS OPERATION (0554). Charles Kemper. Sally Noble. He must have quiet, but what a racket they raise. For release Nov. 24, 1929. Two reels. WEDNESDAY AT THE RIT2 (0555). Charles Kemper. Eva- lyn Knapp. The almost-married young man and some girl and they meet "Wednesday at the Rltz." Release Dec. 22. 1929. Two reels. DOING PHIL A FAVOR (0557). Mackenzie Ward and Val Lester. A British society man is Jealous of his wife and uses his friend Phil to test her fidelity. Release Feb. 16. 1930. Two reeli. HIS BIRTHDAY SUIT (0558). Dr. Carl Herman. Steve Mills. Billy M. Green, Cliff Bragdon. What happens at a vaudeville show when two little boys attempt to aid the Great Hokey in his mystery act. For release May 4, 1930. Two reels. HER HIRED HUSBAND (0556). Noel Francis. Jerry Norris. Ethel Norris, Harry MeNaughton, James Coughlin, Austin Fairman. She must have a husband immediately so she hires her maid's man and complications set In. For release Jan. 1, 1930. Two reels. Folly Comedies [First Series] FANCY THAT (0541). William Frawley, Earle Dewey. What a party would look like if two hobos suddenly became millionaires. Frawley sings "Dearest One." For release Sept. 22, 1929. Two reels. SO THIS IS MARRIAGE (0542). Guy Voyer. Norma Pallat. Earle Dewey. Miniature musical comedy of marriage and its problems. Theme song: "After You Say 1 Love You.' " For release Nov. 17, 1929. Two reels. BEAUTY SPOT. THE (0543). Special Cast Releasing April 6. 1930. RIDE 'EM COWBOY (0544). Thelma White. Bob Carney. Lester Dorr, Ormar Glover, Eddie Elkins and orchestra. Release April 13. 1930. Two reels. CHILLS AND FEVER (0545). Al Shean. Mary Clark. Evalyn Knapp. An amateur theatrical society rehearses In a deserted house which is thought to be haunted by two travelers who have lost their way in the rain. For release April 27. 1930. Two reels. REDHEADS (0546). Nat Carr, Charles Kaley. Joan Gay- lord, Katherine Wallace, Bessie Hill, Mona Ray, Ethel Davis. Trouble starts when the wife of a fashion shop owner discovers that hubby has engaged show girls as models. Music — "Since I Met You," "Shake Trouble Away," "Wedding March." For release May 18, 1930. Two reels. [Second Series] TWO FRESH EGGS (1541). Al St. John. Jimmy Aubrey. Ernest Young. Helen Patterson, Billy Taft. Ella Van. Two starved friends in search of a free meal become chef and waiter in a cafe but even then they don't eat Release July 6, 1930. 2 reels. THE BOSS'S ORDERS (1542). Gene Morgan. Addle Mc- Phail, Arthur Hoyt, Gertrude Astor, Meeka Aldrich, Ni- nette Faro, Dick Stewart. Two married salesmen enter- tain a couple of French women in the interest of their company and their wives find them with the female for- eigners In a cafe. Release August 31. 1930. 2 reels. TRAFFIC (1543). Nat Carr. Dot Farley, Spec O'Donnell, Ed Deering, George Billings. Bud Jamieson, Sally Lone. A Hebrew gentleman buys a new car and takes his wife and two mischievous off-springs on a Sunday drive. and runs afoul of a hard-boiled traffic cop. Released November 2, 1930. 2 reels. Golden Rooster Comedies GARDEN OF EATIN' (0561). James Gleason. Lucille Web- ster Gleason. The story of Mr. and Mrs. Jimmle's Dean- ery that tried to become ritzy — and what happened when I Orchestra plays "Pouring Down Rain." For release Aut. 11. 1929. Two reeels. RUBEVILLE (0563). Harry B. Watson. Reg. Mervllle. Jere Delaney, Josephine Fontaine. Miniature musical comedy. Numbers: "Sally," "Maggie." ""Sweet Long Ago." "Rag- ging the Scale," "She May Have Seen Better Days," "Sweet Sixteen," "Wabash," "Bedelia," "Yaka Hoola Hicky Doola." "Over the Waves." For release Deo. 8, 1929. Two reels. FIFTY MILES FROM BROADWAY (0566). Harry B. Wat- son, Reg Mervllle, Olga Woods. Miniature musical com- edy. Numbers: "How Is Everything Back Home," "Trail to Yesterday," "Carolina Moon," "Oh, Tillle," "School- days," "Summer Time," "Rosle, You Are My Posle," "Stars and Stripes," "Wait Till the Sun Shines Nellie," "Give My Regards to Broadway." Release March 16. 1930. Two reels. RUBEVILLE NIGHT CLUB (0564). Harry B. Watson, Reg Mervllle, Josephine Fontaine, Olga Woods. Miniature musical comedy. Numbers: "I'm Just a Vagabond Lover," "It's Always Fair Weather," "Sunrise to Sun- set," "Maggie." "Harmonists." "Nola." "Doln' the Raccoon," "Under the Double Eagle," "Turkey In the Straw," "Mocking Bird." Release Jan. 26, 1930. Twe reels. CROSBY'S CORNERS (0565). Reg Mervllle, Felix Rush. Josephine Fontaine, George Patten. Miniature musical comedies. Numbers: "Down On the Farm," "I'll Do Anything For You," "Every Day Away From You," "What a Day," "I Ain't Got Nothing ror Nobody But You," "Sweet 16." "Here We Are," "Ragging the Scale." "Good Night Ladies," "Merrily We Roll Along." "Jingle Bells," "Auld Lang Syne." Release Feb. 23. 1930. Two reels. FAIRWAYS AND FOUL (0562). James and Lucille Webster Gleason. The Gleasons on a golf course. Release Oct. 19. 1929. Buck and Bubbles Comedies FOWL PLAY (0523). Buck and Bubbles. The boys have to deliver an ostrich. On the way they become en- tangled with a yaller-skinned vamp. What happens Is plenty. Numbers: "Suwanee River," "Oh, You Beauti- ful Doll," "When I Get You Alone Tonight." "Give Me a Little Kiss Will You, Hun," "Coal Black Mammy of Mine." "Chicken ReeL" For release Dec, 29, 1929. Two reels. HIGH TONED (0524). Buck and Bubbles. When his dusky rival not only grabs his Job of butler, but also his lady friend. Wildcat brings in Denny and Lilly the goat to start something. Numbers: "My Old Kentucky Home." "Home, Sweet Home," "12th Street Bag," "Clarine Marmalade," "Lonely Me." Release Feb. 9. 1930. DARKTOWN FOLLIES (0525). Buck and Bubbles. Broke and hungry. Wildcat and Denny show their samples of song, dance and Joke and stumble onto the rehearsal of a Darktown Follies and get the Job. Numbers: "St Louis Blues," "I'm Caazy For You." "Rachmaninoff's Prelude," "Mean To Me," "Some Rainy Day." Release March 2. 1930. Two reels. HONEST CROOKS (0526). Buck and Bubbles. A mysteri- ous black bag, buried in a haystack by a couple of crooks, is found by the boys, full of money. When they try to return it. things happen — and howl Numbers: "Turkey in the Straw." "Old Black Joe." Release March 23 1930 BLACK MARCISSUS (0521). Buck and Bubbles. Wildcat is enmeshed in the wiles of a siren while trying to rescue his pa). Denny, from matrimony with another dusky charmer. Numbers: "Dixie," "That's How I Feel About You, Sweetheart," "If I Had You," "Chopin's Funeral March," and "Wagner's Wedding March." Re- leased Sept. 15, 1929. Two reeli. AND OUT (0522). Buck and Bubbles. Buck and Bubbles as Wildcat and Demmy do some funny stepping "in and out" of Jail. Numbers: "Prisoner's Song," "Hap-Hap-Happiness" and 'The Good Old Summertime." Released Nov. 3. 1929. Two reels. IN Rainbow Comedies THE BEAUTIES (1501). Ruth Hiatt, Dick Stewart, Charles Kaley, Bessie Hill, Harry Masters. Billie Gilbert, Muggins Davies. An artist is painting a masterpiece which he will enter In an International contest. Three conspirators plot against his success. Songs and dance numbers throughout. Release June 29. 1930. 2 reels. HOLD THE BABIES (1502). Robert Agnes. Phyllis Crane. Addie McPhail. Dick Stewart, Richard Carle. Spec O'Don- nell. A young, newly married man finds himself serving as an impromptu nursemaid for bis sister-in-law's bawling baby. Release August 17, 1930. 2 reels. GIVE ME ACTION (1503). Harry Holman, John Hyams. Marcia Manning. A clever stenog softens the heart of a grouchy lawyer who sends her on a vacation with pay to marry the young hero son of his old classmate. Release September 28, 1930. 2 reels. Whoopee Comedies BIG HEARTED (1551). Harry Gribbon, Vivian Oakland, Dorothy Gulliver. Ray Hughes. A nervy salesman and his wife take possession of one-half of a duplex bungalow and start borrowing from the young married couple who oc- cupy the other half. Release June 22, 1930. 2 reels. CARNIVAL REVUE (1552). T. Roy Barnes, Ruth Hiatt, Ray Hughes, Frank Sabinl, Eddie Clark. A young man who is in love with a headliner of a circus follows the show and gets a Job as mystic mind-reader. Release August 3. 1930. 2 reels. SOME BABIES (1553). Little Billy. Bob Camey. Richard Carle. Ruth Hiatt. John Hyams. A hungry actor enters his midget partner in a baby contest where they meet a pretty girl whose rich uncle wants a Jester. Release Sep- tember 21, 1930. 2 reels. Rodeo Comedies RANCH HOUSE BLUES (1561). Mildred Harris. Don Douglas, Harry Woods, Nick Cogley, Billle Burt, Empire Comedy Four, Tom Mahoney. An unsuspecting rancher sells his ranch to his unscrupulous neighbors who know It has valuable oil veins but the hero, heroine and kid brother save the day. Release July 13, 1930. 2 reels. HEARTS AND HOOFS (1562). Cornelius Keefe. Mona Rico. Fred Warren, George Rigas, Hector Samo. A gypsy girl elopes with a cowboy when her gypsy lover thinks she is going to kill him (the cowboy) for Insulting her. Release September 7. 1930. 2 reels. HALF PINT POLLY (1563). Tom Tyler, Mona Ray, Hank & Tom McFarlane, Marcia Manning, Charles Clary, Bobby Dunn, Harry O'Connor, Al Smith, Bud Osbome. The story concerns the rivalry of two ranchers who endeavor to de- feat each other's entry in the annual rodeo horse race. Release October 9. 1939. 2 reels. Campus Comedies TWO PLUS FOURS (1521). Nat Carr. Thelma Hill. Ed Deering, Harry Barris. A. Rinker and Bing Crosby (the Rhythm Boys), Spec O'Donnell. Giving credit to college boys nearly breaks Tailor Ginsburg until his pretty niece speaks to the boys. Released August 10. 1930. 2 reels. ALL FOR MABEL (1522). Si Wills. Sally Starr, Cupid Alnsworth. Charles McClelland. Leila Mclntyre. Bob and Si butt into the love affair of the college athletic champ and accidentally best him. Released October 12, 1930. 2 reels. Pathe Audio Review ISSUE NO. I. Elephant— It's the Climate— Songs of the Steppes. ISSUE NO. 2. Notes from Paris— The Street That Jack Built — Fences. ISSUE NO. 3. Safari— Winter White— Blow the Man Down. ISSUE NO. 4. Borneo. High Life In Borneo— Paris, Spires ™— Nsw Yorfe Cossuclcs ISSUE NO. 5.' Tivoll— Gats and Guns— HUli of Home- Machine. ISSUE NO. 6. Spooks— He Styles (Pathechrome)— On With the Dance. ISSUE NO. 7. We Knew Them When — The Land of Yester- day— Whiskey Johnnie. November 15, 1930 EXHIBITORS HERALD -WORLD 19 ISSUE NO. 8. Fancy Steppers— Red Hot Hollywood— Nocturne. ISSUE NO. 3. Things We Live With— Indian— Lauder and Funni-a' — "Gator." ISSUE NO. 10. Imported Noise — 'Way Dp There — Scoring the Picture. ISSUE NO. II. Grey Mystery — Home Sweet Home — Love Finds a Way. ISSUE NO. 12. Do Tou Remember? — Art Comes to Pole- c&t Cr&cfe C&dq Cod ISSUE NO. 13. Fairy Story— A Night Out In Paris. ISSUE NO. 14. Flight— Heaven Will Protect the Working Girl — Hay and Sunshine — Designing Mermaids. ISSUE NO. 15. America — Riotous Drama from Old Nippon — Ye Olde Newspaper. ISSUE NO. 16. Sweet Alice Ben Bolt— Tiber— Jungle Out- rage. ISSUE NO. 17. Rough English Art— Two Story Piano — Jewels — Men of Darmouth. ISSUE NO. 19. Fish and How— Little Bo-Peep— Violins. ISSUE NO. 19. The Grapes— Artful Athletics— Loneness Pines. Frogs — Anchors Awelgh — Havana. Busy Bee — Coal Belt Art— Artful Mud- ISSUE NO. 20. ISSUE NO. 21. Rio Grande. ISSUE NO. 22. ISSUE NO. 23 lumbus. ISSUE NO. 24. In Sweden — La Paloma — Chemical Forest. Away with the Wind — Mandy Lee — Co- Niagara — Eve's Leaves — Washington — Dance of the Daily Dozen. SSUE NO. 25. Chateur— Literary Collies— Ethermist. Musical America — Sailor Take Care — Temple ISSUE NO. 26. Emanu — El. ISSUE NO. 27 War. ISSUE NO. 28. ISSUE NO. 29 Poppies — Very Limited — Very Sad — Port of Desert Giants — Cellos — Double Trouble. Prehlstorio — Neapolitan Classic — Muslo — Egyptian Derby. ISSUE NO. 30. Wets Win in Egypt — Love's Old Sweet Song — The Perpetual Newsreel. ISSUE NO. 31. High and Wild— Sea Tag— Big Timber Ex- pose— The Tucker — Nayanza. ISSUE NO. 32. Persian Art in Old Bagdad— Two and the Moon — The Prince Business. ISSUE NO. 33. 'Only a Bird in a Gilded Cage"— Rip Van Winkle's Game — Rock Garden. ISSUE NO. 34. Once There Were Three Bears— Around the World In Eighty Looks. ISSUE NO. 35, Pheasant— Marshland— The Day of Rest- Dumb Dancers. ISSUE NO. 36. "Silver Threads Among the Gold" — Leaps & Glides — Our Presidents. ISSUE NO. 37. Bernarr Macfadden — Cleopatra's Flower — Pathe Remembers. ISSUE NO. 38. Dollies— Biblical Waters— Rural Night Life. ISSUE NO. 39. Big Lens Hunt— Gilding the Lily— Ginger- bread Castle. ISSUE NO. 40. Dry Fly Wet Sport— Bagdad— Arctio Seas — The Very Impossible. ISSUE NO. 41. Lazy Pacific Shores— Egyptian Sport- Broadway Farmer — Warbling Welshmen. Pathe Silent Review ISSUE NO. I. Zooming ©»er Luzon— The Bowery — High Dp —Fish Fight ISSUE NO. 2. Making Hon. Movie— A Dot on the Map- Headless. ISSUE NO. 3. Snappy Scenerv — It's the Climate — Elephant. ISSUE NO. 4. Fences— Tempi* of India— Chicken— The Street that Jack Built. ISSUE NO. 5. Very Shapely— Safari— Winter White. ISSUE NO. 6. High Life in Borneo— Hon. Stenog In Japan Birds and Bees and Blossoms. ISUE NO. 7. Tlvoll— Machine— The Other Side of It— Burt and How — Where Babies Come From. ISSUE NO. 8. Spooks — Spring In Normandy — Circus. ISSUE NO. 9. Land of Yesterday — Dps and Downs — We Knew Them When. ISSUE NO. 10. Fancy Steppers — He 8tyles — Nocturne. ISSUE NO. II. Things We Live With— Indian— Gator. ISSUE NO. 12. Way Dp There — Bird Hunt — Hon. Quick Change — Oranges. ISSUE NO. 13. Grey Mystery— Love Nest— Lore Finds a Way. ISSUE NO. 14. Do You RememberT — Very Dizzy — Cape Cod. ISSUE NO. IS. Hell on Earth — Big Fly Spectacle — Fairy Story. ISSUE NO. 18. ISSUE NO. 17, Flight — Comic 8ectlon — Ye Olde Newsreel. Tiber — Jewels — Designing Mermaids. ISSUE NO. 18. Rough English Art— Bedtime Story— Riotous Drama from Old Nippon. ISSUE NO. 19. Desert Giants— Fish and How— Odd Timers —Little Bo Peep. ISSUE NO. 20. The Grape — Artful Athletics — Lonesome Pines. ISSUE NO. 21. Frogs — Hay and Sunshine — Catch as Can Catch — Havana. ISSUE NO. 22. Busy Bee — Educated Mud Pie — Fancy Fan for Milady, eta ISSUE NO. 23. Big Health Picture — Chemical Forest — In Sweden. ISSUE NO. 24. Niagara — Eve's Leaves — Dance of the Daily Dozen — Washington. ISSUE NO. 25. Columnus— Away With the Wind— Half Shot. ISSUE NO. 2t>. Snappy Snaps — Ethermist — Artful Angles. ISSUE NO. 27. Chateau— Dglv Duckling— Back to Bank. ISSUE NO. 28. Sailor Take Care— Muddy Mixtures— Temple Emanu-El. ISSUE NO. 29. Popples— Very Limited— Port of War— Double Trouble. ISSUE NO. 30. Hodzu Rapids — The Sealln' Racket — Lulworth Core — Poker Face. ISSUE NO. 31. Bygone Bijoux — Pampered Pets — In Sunny Iberia — Egyptian Derby. ISSUE NO. 32. Hurtling Hercules — Me and My Shadow — Cantering Canaries. ISSUE NO. 33. West Win In Egypt — Perpetual Newsreel— Torquay — Prehistoric. ISSUE NO. 34. High & Wild— Sea Tag— Big Timber Ex- pose— Pets of the Past — Nyanza. ISSUE NO. 35. Sans Souci— Persian Art in Old Bagdad— The Prince Business. Aesop's Fables Dinner Time. Stage Struck, Presto Chango. Skating Hounds. Faithful Pups, Custard Pies. Woodchoppers. Concentrate. Jail Breakers, Bug House College Days. House Cleaning Time, A Stone Age Romance, The Big Scare, Jungle Fool, Fly's Bride. Summer Time, Mill Pond, Tuning In. Barn- yard Melody, Night Club, Close Call, Ship Ahoy. The Iron Man. Singing Saps, Sky Skippers, Good Old School- days, Foolish Follies. Dixie Days, Western Whoopee. The Haunted Ship, Oom Pah Pah. Noah Knew His Ark. A BugvUle Romance. A Romeo Robin, Jungle Jazz. Snow Time, Hot Tamale. Laundry Blues, Frozen Frolics. Farm Foolery. Circus Capers. Midnight. Grantland Rice Sportlight Winning Patterns, Three Aces, Crystal Champions. Clowning the Game, Sport Almanac, Modern Rhythm, Hoot. Line and Melody, Duffers and Champs, Boyhood Memories, Gridiron Glory, Body Building, Stamina, Feminine Fitness. Sport A-La-Carte, Carolina Capers. Interesting Tails. Happy Golf. Bow and Arrows, The Feline Fighter. Splash- ing Through, Dogging It, Big Top Champions, Spills and Thrills. Fish. Fowls and Fun, Fairway Favorites, Hooked. Sporting Brothers, Champion Makers. Campus Favorites. Somewhere Out, Let 'Er Buck. Chasing Rainbows. Dude Ranching. Ski Hi Frolics. Self-Defense, Gliding Cobl) Goes Fishing. Racqueteers. Topics of the Day Topical Hits, Topical Tips, Topical Bits. Topical Quips. Press- ing His Suit, Topical Nips. Topical Clips, Topical Pips, Topical Flips. Topical Slips, Topical Rips, Topical Fits, Topical Wits. Topical Pits, Topical Slips, Topical Licks, The Fetters, Topical Kicks. Topical Ticks. Topical Hicks. Topical Nicks. On the Air. In the Park. Cover Charge, Home Sweet Home, What, No Bait I. Van Beuren News. Song Sketches MANOALAY: Featuring James Stanley, baritone. TRUMPETER. THE: Featuring James Stanley, baritone. SONGS OF MOTHER: Featuring Francis Luther and Eliza- beth Lenox. LOVE'S MEMORIES: Featuring Francis Luther, Lois Ben- nett and Evalyn Knapp. DEEP SOUTH: Featuring James Stanley and Lois Bennett. VOICE OF THE SKA: rcaturln* James Stanley and Mar- caret Oiseo. Vagabond Adventure Series Featuring Tom Terrls as the Vagabond Director. The Golden Pagoda, locale. India; Streets of Mystery, locale, India: The Glacier's Secret, locale. South Pole: The Lair of Chang-Ow. locale, China; Temples of Silence, locale, Anghor; Sacred Fires, locale, Benares; Valley of the Kings, locale Egypt; Satan's Fury, locale. Volcanoes of White Islands; Jungle Fury, locale. Rangoon; The Lotus Dream, locale. Hong Kong: Love That Kills, locale, Malay Forest; Drums of Fear, locale. New Guinea; The For- bidden Shrine, locale. Arabia. The Ebony Shrine, lo- cale Guatemala; Jungle Terror, Rangoon; Gem of Agra, India; Sands of Egypt. Egypt. Football With Knute Rockne [Released October 15, 1930] 1.— The Last Yard. 2.— The Hidden Ball. 3.— Flying Feet. 4. — Touchdown. 5. — Two Minutes to Go. 0.— Backfleld Aces. Radio Pictures Record Breakers [Alberta Vaughn- VI Cook] (All-Talking— Two Reels) AS YOU MIKE IT (0602). Released Sept. 8, 1929. MEET THE QUINCE (0603). Released Sept. 22. 1929. LOVE'S LABOR FOUND (0604). Released Nov. 10. 1929. THEY SHALL NOT PASS OUT (0605). Released Not. St. 1929 EVENTUALLY BUT NOT NOW (0606). Released April It. 1930 CAPTAIN OF THE ROLL. THE (0607). Released Dec. 22, 1929 THE SLEEPING CUTIE (0607). Released Jan. 5. 19S0. LOST AND FOUNDERED (0608). Released Jan. 19. 1930. OLD VAMPS FOR NEW (0609). Released Feb. 2, 1930. THE SETTING SON (0610). Released Feb. 16. 1930. THE DEAR SLAYER (0611). Released March 2. 1930. CASH AND MARRY (0612). Released March 16, 1930. LAND OF SKY BLUE DAUGHTERS (0613). Released March 30. 1930. Mickey McGuire (All-Talking — Two Reels) MICKY'S MIDNITE FOLLIES (0701). Released Aug. 18. 1929. MICKEY'S SURPRISE (0702). Released Sept. 15. 1929. Serv- ice Talks. Feb. 15. 1930. MICKEY'S MIXUP (0703). Released Oct. 13. 1929. MICKEY'S BIG MOMENT (0704). Released Nov. 10. 1929. MICKEY'S STRATEGY (0705). Released Dec. 8, 1928. CHAMPS (0706). Released Feb. 2. 1930. MASTER MIND (0707). Released March 2, 1930. LUCK (0708). Released March 30, 1930. WHIRLWIND (0709). Released April 27. 1930. WARRIOR (0710). Released May 25. 1930. MICKEY THE ROMEO (0711). Released June 22. 1930. MICKEY'S MERRY MEN (0712). Released July 20, 1930. WINNERS (0713). Released Aug. l'«. 1930. RCA Shorts (All-Talking — Two Reels) BURGLAR. THE (0801). Released Aug. 11, 1929. ST. LOUIS BLUES (0802). Released Sept. 8. 1929. TWO GUN GINSBURG (0803). Released Oct. 13, 1929. HUNT THE TIGER (0804). Released Not. 10. 1929. BLACK AND TAN (0806). Released Deo. 8. 1929. GUNBOAT GINSBURG (0808). Released Jan. 12. 1930. OLD BILL'S CHRISTMAS (0807). Released Feb. 9, 1930. CAMPUS SWEETHEARTS (0813). Released March 9, 1930. GENERAL GINSBURG (0810). Released April 13. 1930. HOT BRIDGE (0805). Released May 11. 1930. BARNUM WAS WRONG (0809). Released June 4. 1930. OFF TO PEORIA (0811). Released July 13. 1930. WHO'S GOT THE BODY (0812). Released Aug. 3. 1930. RCA Novelties (AllTalking—One Reel) HEADWORK (0901). Released Sept. 15. 1929. GODFREY LUDLOW & NBC ORCHESTRA (0902). Re- leased Nov. 10, 1929. THE FAIR DECEIVER (0903). Released Jan. 5, 1930. THE STRANGE INTERVIEW (0904). Released March I. 1930. PALOOKA FLYING SCHOOL (0906). Released April 27, 1930. RCA Marc Connelly (All-Talking — Two Reels) TRAVELER. THE (0907). Released Aug. 18. 1929. UNCLE, THE (0009). Released Oct. 13. 1929. SUITOR, THE (O'JlO). Released Dec. 8. 1929. THE BRIDEGROOM (0908). Released Feb. 2, 1930. THE MAGNATE (0911). Released March 30. 1930. THE GUEST (0912). Released May 25. 1930. GOOD TIME KENNETH (0913). Released July 20. 1930. Universal Snappy Cartoon Comedies (Oswald the Rabbit, Fanny the Mule) (Synchronized Only — One Reel) WEARY WILLIES. Released Aug. 6. 1929. SAUCY SAUSAGES. Released Aug. 19. 1929. RACE RIOT. Released Sept. 2. 1929. OILS WELL Released Sept. 16. 1929. PERMANENT WAVE. Released Sept. 30. 1929. COLE TURKEY. Released Oct. 14, 1929. PUSSY WILLIE. Released Oct. 28. 1929. AMATEUR N1TE. Released Nov. 11. 1929. SNOW USE. Released Nov. 25. 1929. NUTTY NOTES. Released Dec. 9. 1929. UNDER THE WHITE ROBE (3990). Oswald. 1 Q |>A _ I a c;l 1 A HOT FOR HOLLYWOOD (3990). Oswald. Release May 1». 1930 ANTHONY &. CLEOPATRA (3991). Released May 26, 1930. Re-issue. HELL'S HEELS (3992). Oswald. Release June 2. 1930. COLUMBUS AND ISABELLA (3993). Release June 9, 1930. MY PAL PAUL (3994). Oswald. Released June 16. 1930. BENJAMIN FRANKLIN (3995). Release June 23. 1930. Be- NOT SO QUIET (3996). Oswald. Release June 30. 1980. SHOULD POKER PLAYERS MARRY? (3997). Release July 7. 1930. Re-Issue. SPOOKS (3098). Oswald. July 14. 1930. SONG OF THE CABALLERO. Released June 29. 1930. SONS OF THE SADDLE. Release July 20. 1930. SPOOKS. An Oswald Cartoon. Silent and sound. 1 Release July 14. 1930. SINGING SAP. Oswald. Released September 8. 1930. FANNY THE MULE. Released September 15. 1930. Released October 27. Release May reel. STRANGE AS IT SEEMS IN ALASKA. Released December 15. Collegians (All Star) (Talking— Two Reels) ON THE SIDELINES. Released Aug. 5. 1929. USE YOUR FEET. Released Aug. 19, 1929. SPLASH MATES. Released Sept. 2. 1929. GRADUATION DAZE. Released Sept. 16. 1929. Special (Talking) SWEETHEARTS: Rooney Family, two reels. Released Sept. 2. 1929. LOVE TREE, THE: Rooney Family, two reels. Released Sept. 16, 1929. ACTOR, THE: Benny Rubin, one reel. Released Sept. 16. 1929. INCOME TACT: Benny Rubin, one reel. Released Sept. 80, 1929. ROYAL PAIR. THE: Rooney Family, two reel*. Released Sept. 30, 1929. DELICATESSEN KID, THE: Benny Rubin, two reels. Re- leased Oct. 14, 1929. LOVE BIRDS: Rooney Family two reels. Released Oct. 14, 1929. POP AND SON: Benny Rubin, one reel. Released Oct. 28. 1929 MARKING TIME: Rooney Family, two reels. Released Oct 28 1929 BROKEN STATUTES: Benny Rubin, one reel. Released Not. 11 1929 THREE DIAMONDS, THE: Rooney Family, two reels. Re- leased Nov. 11, 1929. PILGRIM PAPAS: Benny Rubin, one reel. Released Not. 25. 1929. HOTSY TOTSY: Benny Rubin, one reel. Released Deo. 8. 1929. Universal Comedies (All-Talking— Two Reels) BABY TALKS: Sunny Jim. Released Sept. 11. 1929. WATCH YOUR FRIENDS: All star. Released Oct. 9. 1929. NO BOY WANTED: Sunny Jim. Released Not. 6. 1929. SUNDAY MORNING: All star. Released Dec. 4. 1929. STOP THAT NOISE, with Sunny Jim. Silent and sound. 2 reels. Release July 16, 1930. WE WE MARIE: Slim Summerville. Released Oct. 29, 1930. 00 LA LA: Slim Summerville. Released Nov. 26, 1930. LOVE PUNCH. THE: George Sidney, Charles Murray. Re- leased Dec. 10, 1930. Sporting Youth (All Star) (Talking— Two Reels) LADY OF LIONS. Released Not. 25. 1929. HI JACK AND THE GAME. Released Deo 9. 1929. 20 FILM BUYER SECTION November 15, 1930 Serials INDIANS ARE COMING. THE (Silent and Sound). Two reels. Featuring Tim McCoy. TARZAN THE TIGER (Synchronized and Silent). Frank Merrill. Consists of 15 episodes released from Dec. 9. 1929 to March 17. 1930. JADE BOX. THE (Synchronized and Silent). Consists of 10 episodes, released from March 24. 1930. to May 26. 1930. THE LIGHTNING EXPRESS. Featuring Louise Lorraine. Silent and sound, two reels. TERRY OF THE TIMES. Featuring Reed Howes. Western Featurette FIGHTING TERROR. THE. Featuring Billie Sullivan. A Re-issue. Silent only. Release Juy 19. 1930. Two reels. Vitaphone Varieties / — Stars Release Number 2703 ABBOTT, AL. In "Small Town Rambles"; sonss ana characterizations 2629 ADAIR, JANET, In "Here Comes the Bridesmaid." told in narrative song. 952 AHERN, WILL AND 0LADY8, to 'On the Ranch©"— song and danee. 910 ALBRIGHT, "OKLAHOMA" BOB, and his Rodeo Do Flappers, song and dance. 943 ALDA, MME. FRANCES, singing "Ave Maria" by Verdi. 805 ALDA. MME. FRANCES, singing "The Last Rose of Summer" and "Birth of Morn." 1036 ALEXANDER, KATHERINE, in "The Hard Guy," drama. 1036 ALEXANDER, KATHERINE. in "The Hard Guy." 1069 ALEXANDER, KATHERINE. in "Excuse the Pardon." prison drama, with Ralph Morgan. 903 ALLEN, FRED & CO., Fred Allen's Prize Paylets. Co- author and comedian of "The Little Show." in three brief travesties. 1025 ALLEN. FRED. George S. Kaufman's comedy. "The Still Alarm." One song. 977 AMES. LIONEL "MIKE," In "The Varsity Vamp"— female impersonator in a college comedy. 1121 ANDERSON, JUDITH, in "Madame of the Jury." a drama of the court room. 2255 ARDATH. FRED & CO., in "Men Among Men." com- edy of a man alibiing an intoxicated friend to his wife. 913 ARNST. BOBBE & PEGGY ELLIS— female vocal- three tongs. 3972 ARTHUR, JOHNNY, in "Paper Hanging"— comedy- large cast. 4035 ARTHUR. JOHNNY, in "Bridal Night." 3636 ARTHUR. JOHNNY, stage and screen star, in a do- mestic comedy, "Stimulation." 4260 ASTOR. GERTRUDE, In "The Doctor's Wife," comedy. 1081-82 AUER. FLORENCE, in "Seeing Things." scare comedy. B 2558 BAILEY AND BARNUM In "The Two White Ele- phants," in "high yaller" make-up they sing popular jazz songs. 2910 BARD. BEN, "The Champion Golfer," an original com- edy sketch. 1115 BARRETT. SHEILA, in "Number Please." comedy of a dumb telephone operator. 1115 BARRIE. LESLIE, in "Number Please," comedy of a dumb telephone operator. 2700 BARRIOS, JEAN, in "Feminine Types." Female Im- personator sings three songs with his impersonations. 941 BARRY AND WHITLEDGE. in "Jest for a While." Male and female — two songs. 989 BARTLETT, EDWIN, in "Desert Thrills"— flash act- four songs. 926-27 BARTON. JAMES, In "The Under Dog"— comedy (two reels). 2768 BAXLEY, JACK. In "Neighbors." a comedy sketch with songs. 2697 BELL & COATES. "The California Songbirds," In popular songs. 2597 BENNY, JACK, comedian In "Bright Moments." his noted monologue. 947 BERGEN, EDGAR, In "The Operation." Ventriloquist. Amazing novelty. 1102 BERNIER. PEGGY, in "One on the Aisle." comedy in a movie theatre. 2869 BILLY. LITTLE, versatile midget star in "The Flaming Youth." original songs and fast tap dancing. 4093 BILLY, LITTLE, the famous midget, in "No Questions Asked." 1096-97 BLACKWOOD, GEORGE, in "Curses." comedy satire on oldtime melodrama. 1064 BOND, LILLIAN, in "Lost and Found." comedy. 1070 BOND, LILLIAN, in "Putting It On." comedy. 2885 BORN & LAWRENCE, in "The Country Gentlemen." a comedy skit with songs. 2920 BORN &. LAWRENCE, In "The Side Show." in which these musical comedy comedians recite, dance, sing and swap Jokes. 2640 BORN & LAWRENCE. In "The Aristocrats" in which they employ their pantomime stunt in accompaniment to their songs. 2233 BOSWORTH, HOBART. In "A Man of Peace." A quiet man of the mountains becomes suddenly em- broiled In a feud. 2870 BOWERS. BRUCE, In "Artistic Mimicry," In which he does a variety of Imitations. 3190 BOYD. WILLIAM, in "The Frame." with Charles B. Mlddleton — Drama. 2699 BRADY, FLORENCE, in "A Cycle or Songs." 2734 BRADY, FLORENCE, stage and variety star in "Char- acter Studies." 2733 BRIAN, DONALD, musical comedy star in a quartet of songs. 1086 BRIAN. DONALD, in "My Mistake." comedy playlet burlesquing crime. 2235 ROCKWE'LL. GLADYS, in "Hollywood Bound." a sat- ire on male beauty contests, with a cast of five. 987 BRODERICK. HELEN, hi "Nile Green"— humorous tour of Egypt — seven scenes. 1085 BRODERICK, HELEN, in "For Art's Sake." comedy of a manicurist and her artistic boy friiend. 1006 BROKENSHIRE. NORMAN. In "The Fight"— satire on modern prize fights, by Ring Lardner. 1074 BROOKS, ALAN, in "Mr. Intruder." comedy. 1106 BROWN. REED. JR., in "Purely An Accident." com- edy of a modest prize fighter. 2589 BROWNE. FRANK &. KAY LAVELLE, In "Don't Handle the Goods," xylophone, singing and patter act. 970 BROWNE, JERRY & BETTY, in "Let's Elope." col- legiate kids, cutting up in best campus manner. 2590 BROWN, JOE E., in "Don't Be Jealous." Famous stage and screen comedian as dancing teacher to a pretty wife with a jealous husband. 2265 BROWN & WHITAKER. In "A Laugh or Two." Vaude- ville headliners in gags and Jokes. 2328 BROWN & WHITAKER, in "In the Park." a humor- ous skit with music. 2570 BROX SISTERS. THREE, in "Glorifying the American Girl." Popular trio of stage and variety in a trio of songs. 2571 BROX SISTERS. THREE, in "Down South," In which they sing three haunting southern melodies. 2888 BROX SISTERS, THREE, in "Headin' South." harmon- izing in Southern songs. 3816 BUCHANAN, JACK, in "The Glee Quartette"— London's favorite comedian — two songs. 930-31 BUZZELL. EDDIE, in "Hello Thar" — comedy In two reels. 963-64 BUZZELL. EDDIE, in "Keeping Company" with Evalyn Knapp and Clay Clement. Comedy — two reels. 975-6 BUZZELL, EDDIE, in "The Royal Fourflusher." 1066 BUSLEY. JESSIE, in "Seeing-Off Service." comedy. 2704 BYRON. ARTHUR & CO., in "A Funny Affair," a comedy of mixed Identities. The star is supported by Kate, Eileen and Kathryn Byron. 1063 CAMERON, HUGH, in "The Emergency Case." comedy. 1075-76 CAMPBELL, FLO, In "His Public." comedy with songs. 1049 CAMERON. HUGH, in "Nay. Nay. Nero." satire on the good old Roman days. 2781 CAMPEAU. FRANK, in "The People Versus"— drama- four scenes. 2239 CARLE. RICHARD, with May McAvoy, in "Sunny Cali- fornia." story of a wife who induces her husband to quit cold New York for glorious Califorina. 3761 CARPENTIER, GEORGES, in "Naughty, but Nice." popular as a prize fighter, stage and screen star. One song. 2309 CARR, NAT, popular comedian. In a monologue of laughable incidents. 2369 'CARRILLO, LEO, In a dialect monologue, "The For- eigner." 2552 CARRILLO. LEO, noted stage star, in a recitation of the most dramatic poem of the world war. "The Hell Gate of Soissons." 935 CARROLL. ALBERT, in "Impersonations." Impersonates four famous stars. 1046 CARSON, JAMES B., in "Everything Happens to Me." comedy. II 14 CAVANAUGH. HOBART. in "The Headache Man." comedy of department store methods. 2562 CEBALLOS. LARRY, REVUE. In which Vitaphone Girls and Al Herman, sing and dance. 2627 CEBALLOS, LARRY, "Roof Garden Revue." Beautiful girls and an adagio team in songs and dance. 2661 CEBALLOS, LARRY, "Undersea Revue." Noted Tariety stars and a chorus in a spectacular revue. 2693 CEBALLOS. LARRY, "Crystal Cave Revue," with songs. 2739 CHANDLER, ANNA. In "Popular Songs." i I 1 1 1 CHARD. DOROTHEA, in "A Stuttering Romance." with Joe Penner, comedy. 1116 CHARD. DOROTHEA, in "My Hero"; college campus and roadhouse comedy. 2696 CHASE. CHAZ, "the unique comedian." who eats every- thing— fire, paper, violins, flowers, shirts, etc. 2598 CHIEF CAUPOLICAN, "the Indian baritone." the only Indian who has sung in grand opera, in three classic songs. 1051 CHURCHILL. BERTON. in "Five Minutes from the Station," drama. 1096-97 CLEMENT, CLAY, in "Curses." comedy satire on old time melodrama. 1114 CEMENTS. DUDLEY, in "The Headache Man." com- edy of department store methods. 1079 CLEMENTS DUDLEY, in "The Recruits." naval re- cruiting romrdy. 2242 CLEMONS, JIMMY, vaudeville star, in "Dream Cafe." songs and dance. 1061 CLUTE, CLUSTER, in "The Jay Walker." comedy. 2709 CODEE & ORTH, In "Zwel und Vierstigste Strasse." in German, with three songs. 2798 CODEE & ORTH. in "Stranded In Paris." comedy skit. 885 CODEE & ORTH, In "Musio Hath Charms." comedy playlet. 2800 COHEN. SAMMY, in "What Price Burlesque": imi- tations. 2244 COLEMAN. CLAUDIA, In impersonations. 2249 COLLEGIATE FOUR. THE, college spirit In songs. "Putting It Over." comedy in "Campus Capers," the 2273 2577 1055- 2583 2284 1047 1047 2769 991 3758 2659 2245 2258 2547 2610 2133 2118 1085 2685 2736 2126 2299 CONLEY, HARRY J., In "The Bookworm." comedy playlet which was the hit of "LeMaire's Affairs," CONLIN & GLASS, in "Sharps and Flats," in amusing antics and songs, 56 CONNOLLY, WALTER, in "Many Happy Returns," comedy-drama. CONNOLLY & WENRICH, musical comedy star and fa- mous composer In a number of Wenrich's songs. COOK, CLYDE, In "Lucky in Love": comedy of a hus- band who extracts $200 from his wife for a poker game. CORBETT, JAMES J.. In "At the Round Table." CORBETTE. JAMES J., in "At the Round Table." flash-novelty. CORCORAN, RED, In "I'm Afraid That's All." Four banjo numbers. COREENE. MARCELLE, in "Rural Hospitality," com- edy. CORNWALL, ANNE, in "The Baby Bandit." COSLOW. SAM, in "The Broadway Minstrel," present- ing four of his most popular compositions. COWAN, LYNN, vaudeville headliner. In three of his original songs. COWAN, LYNN, lar songs. COWAN, LYNN numbers. COWAN, LYNN CRANE, HAL, the "Community singer." in five popu- leads audience In choral singing — four a new collection of old songs. The Lash." a dramatic playlet of the Tombs, written by Crane, a big hit In vaudeville. CRAVEN, AURIOLE, the dancing violinist and singer, in three numbers. CRAWFORD. LESTER, in "For Art's Sake." with Helen Broderick. comedy of a manucurist and her artistic boy friend. CROONADERS, THE, In "Crooning Along." Four boys In five lilting songs. CROONADERS, THE, in "Melodious Moments"; for songs. CRUSE BROTHERS, In popular melodies and ditties. CUGAT. X. & HIS GIGOLOS. In "A Spanish Ensem- ble." Famous violinist In Spanish selections, assisted by several talented musicians and dancers. 40 CURTIS. BEATRICE, in "The Play Boy." D 1021 DALE, JAMES, in "Matinee Idle." 3676 DAVIS. FRANK, In "—And Wife," with Bernice Elliott — comedy angle on domestic relations. 4249 DAVIS, ROGER, in "The Woman Tamer," comedy. 2968 DEIRO. GUIDO, famous piano-accordionist in two de- lightful selections. 2702 DE LA PLAZA & JUANITA. in "Siesta Time." Fa- mous tango artist and his company in thrilling dances and some songs. 2542 DELF, HARRY, Broadway comedian. In songs and comedy monologue. 2251 DELF, HARRY, In "Soup," which displays his remark- able mimicry of a whole family eating soup. 2563-64 DELF, HARRY, in "Giving In." supported by Hedda Hopper, directed by Murray Roth. An engaging playlet. 2290 DEMAREST, WILLIAM, in "Papa's Vacation." a riot- ous comedy playlet by Hugh Herbert and Murray Roth. Directed by Bryan Foy. 2143 DEMAREST, WILLIAM, in "When the Wife's Away." comedy playlet directed by Bryan Foy; with three songs. 2138 DEMAREST. WILLIAM, in "The Night Court," comedy sketch directed by Bryan Foy. 1064 DEMAREST, WILLIAM, in "Lost and Found," com- edy. 1081-82 DEMAREST, WILLIAM, in "Seeing Things." scare comedy . 2609 DICKERSON. HOMER, "Broadway's Smart Musical Comedy Star," In three songs. 912 DERICKSON AND BROWN, In "A Song Drama." Charles Derickson, dramatic tenor, and Burton Brown, pianist, offer two selections. 2122 DISKAY, JOSEPH, famous Hungarian tenor, concert and radio artist. In two songs. 980 DIXON. JEAN, in "Two Rounds of Love." comedy with James Rennie. 2668 DONER, KITTY, in "A Bit of Scotch." Male imper- sonations and six songs. 2669 DONER. KITTY, famous male impersonator, and two assistants in four songs. 2298 DONER. TED, dancing comedian and his Sunkint Beau- ties, in a singing variety. 1068 DONNELLY. LEO, in "Stepping Out," comedy. 993 DOUGLAS. TOM, in "The Cheer Leader." drama of college life. 2146 DOVES. THE TWO, In "Dark Days," comedy dialogui and original songs. 2178 DOVES. THE TWO, in "Flying High." Blackface com- edy of two aviators stranded at the North Pole. 2257 DOVES, THE TWO, In a comedy of two negroes In a haunted house. 2127 DOWNING, HARRY & DAN, In "High Up and Low Down"; songs, laughs and female Impersonations. 1094-95 DRESSLER, ERIC, in "Compliments of the Sea- son." drama. 2889 DREYER, DAVE, in "Tin Pan Alley." Popular com- poser in popular compositions of his own. 1094-95 DRESSLER. ERIC, in "Compliments of the Season." drama of a reformed convict. 3900 DUGAN, TOM, in "She Who Gets Slapped"— comedy of a husband who Is afraid of his wife. 3883 DUGAN, TOM, and BARBARA LEONARD, in "Sur- prise"— comedy. 4284 DUFFY, JACK, in "The Skin Game." comedy. E 4270-71 COMPTON, BETTY, revue. 969 CONKLIN. CHESTER, comedy playlet. 3988 CONKLIN. HEINIE. In edy of doughboy life. 1015-16 CONLEY, HARRY J., in "The Legacy," musical In "The Master Sweeper" — "Ducking Duty"rolllcking com- ln "Slick as Ever." 3778 EDDY, HELEN JEROME, in "Niagara Falls" — drama in three scenes. 3740 EDDY. HELEN JEROME, in "Christmas Knight"— drama. 3668 EDWARDS. NEELY. & LEW BRICE, In "The Window Cleaners" — comedy of two warbling window washers singing about their profession. November 15. 1930 EXHIBITORS HERALD -WORLD 21 ■4034 EDWARDS. NEELY, in "Her Relatives"— slapstick com- edy of pesty in-laws who come to spend the evening and stay a month. 3676 ELLIOTT, BERNICE. In "—And Wife." comedy In four scenes on domestic relations. 3942-43 ELLIOTT. BERNICE. In "Reno or Bust"— a two- reel farce comedy. 960 ETTING, RUTH, in "Broadway's Like That"— star of "Whoopee," In a dramatic playlet with two songs. 1041-42 ETTING. RUTH, in "Roseland." comedy with songs. 1122-23 ETTING. RUTH, in "One Good Turn." drama of sentiment ; three songs. 1055-56 EVANS, MADGE, in "Many Happy Returns," com- edy-drama. 1098-99 EVANS. MADGE. sailor on shore leave. 1091-92 EVANS. MADGE, in edy of The night club. 985 GROGAN, OSCAR, exclusive Columbia recording artist, In "Footnotes." a snappy song and dance number. 3278 GUZMAN. ROBERTO. Mexican tenor. In "The Military Post." sings two songs, with a plcturesdue background in Technicolor. 3279 GUZMANN, ROBERTO, sings "La Paloma" and "Te Quiere" in "A Spanish Fiesta." filmed in Technicolor. H in "The Gob." comedv of a "The Bard of Broadway, with Walter Winchell. 3179-80 FERGUSON, HELEN, in "Finders Keepers." a two- reel comedy drama from the pen of George Kelly. 2238 FERRIS, AUDREY, in "The Question of Today." a dramatlo playlet. 1081-82 FIELDING. EDWARD, in "Seeing Things." scare comedy. 1017 FIELDS. LEW, In "23— SHdoo." 1028 FIELDS. LEW. in "The Duel." 2588 FIELDS & JOHNSTON, vaudeville headliners In a com- edy skit, "Terry and Jerry." 1028 FIELDS. LEW. in 'The Duel," comedy. 920 FISHER & HURST, in "Apartment Hunting," song and dance. 2581 FLIPPEN. JAY C, musical comedy and vaudeville star, in a fast comedy skit, "The Ham What Am." 2281 FLORENTINE CHOIR, Italy's greatest ensemble of choral voices, singing "Adoramua te Christe" and the "Toreador Song" from the opera, "Carmen." 2282 FLORENTINE CHOIR, oldest choral organization in the world— more than 800 years old — singing, "Ninna, Nan- na" and "Santa Lucia Luntana." 2839 FOLSOM. BOBBY, musical comedy actress In "A Modern Priscilla," contrasting the Puritan Priscilla and the same girl today. 3238-39 FORD. HARRISON. In "The Flattering Word." two reels of clever comedy by George Kelly. 1018 FORD. WALLACE, in 'Fore." 973 FORD, WALLACE, in "Absent Minded." comedy of an absent-minded youth. 1057 FOSTER. PHOEBE, in "Grounds for Murder." comedy. 1035 FOX, HARRY. In "The Lucky Break." 1039-40 FOX. HARRY. In "The Play Boy." 2819 FOX, ROY, the whispering cornettist, in three selections and two band numbers. 1012-13 FOY, EDDIE, JR., In "The Heart Breaker." 2575-76 FOY. EDDIE. & BESSIE LOVE, in a clever playlet of back-stage life. "The Swell Head." starring the famous stage clown and the screen leading woman. 1116 FOY. EDDIE, JR., in "My Hero." two reel comedv of a college hero. 2579 FOY FAMILY, THE, In "Foys for Joys." a satire on talking motion pictures, with Eddie Foy'a family, di- rected by Bryan Foy. 2580 FOY FAMILY. THE, in "Chips of the Old Block," presents the children of the famous comedian, Eddie Foy. in songs and dances and a monologue by Eddie Foy. Jr. 2705 FRANKLIN, IRENE, famous American comedienne, sup- ported by Jerry Jarnigan, in three of his songs. 2271 FREDA & PALACE, In "Bartch-a-Kalloop." their na- tionally famous vaudeville act. Comio antics and songs. 4030 FRIGANZA. TRIXIE, in "Strong and Willing." Two songs. 2791 FRIGANZA. TRIXIE, stage and variety star, in "My Bag o" Trix," with two songs. (019-20 FRISCO, JOE, In "The Song Plugger." Two songs. 939 FRISCO. JOE, In "The Benefit." comedy— three songs. 4393 FRISCO. JOE. in "The Haptrv Hottentots." comedv of a pair of small-time hoofers. 4426-27 FRISCO. JOE. in "The Border Patrol." burlesaue on western melodrama of years ago. 2188 GABY, FRANK, popular ventriloquist, in "The Tout," a skit of comedy moments at the race track. 3825 GARON, PAULINE, in "Letters," a comedy of wife n. stenographer. 3336 GENTLE. ALICE, grand opera soprano, singing "Haba- nera," from "Carmen." 2132 GIBSON, HOOT, TRIO, the Hawaiian Serenaders en- gaged by Hoot Gibson, screen star, to play at his ranch on ukuleles and steel guitars. 4249 GILBERT. BILLY, in "The Woman Tamer," comedy. Illl GILBERT, DOLLY, in "The Unfair Sex," comedy in a Hell's Kitchen dance hall with Dan Healv. 3829 GLASS GASTON, in "South Sea Pearl." a Technicolor romance of the South Seas, with Charlotte Merriam. 1057 GLENDENNING. ERNEST, in "Grounds for Murder." comedy. 2670 GOTTLER, ARCHIE, famous song writer, in a melody of the songs which have made him celebrated. 1055-56 GOTTSCHALK. FERDINAND, in "Many Happy Re- turns," comedy-drama. 4097-98 GRAHAM, EDDIE, In "An HI Wind." 4168 GRAHAM, EDDIE, in "Twixt Love and Duty." 4426-27 GRAHAM, EDDIE, in "The Border Patrol." bur- lesque on western melodrama of years ago. 1037 GREEN, EDDIE, in "Temple Belles," songs and dances. 2746 GREEN, JANE & CO., In "Singing the Blues." The Broadway star in three numbers. Directed by Bryan Foy. 2750 GREEN, JANE, "The Melody Girl." in three songs. 37i9 GREENWAY, ANN, In "And How," a tuneful singing and dancing show In Technicolor. 2600 GREY, ANN, and her boy friend*, In five songs. Miss Grey is a popular radio artist 2379 HACKETT. CHARLES, noted tenor, assisted by Joyce Compton, in two numbers. "Who Is Sylviaf" and "Ser- enade." 916 HACKETT, CHARLES, In a concert recital of two numbers, with Solon Albertini at the piano. He slugs, "H Mio Tesoro Intanto" and "O Paradise." 1143 HACKET, CHARLES, grand opera star in the tomb scene from Gounod's "Romeo and Juliet." 899-900 HACKETT, CHARLES, sings two scenes from "Faust," assisted by Chase Baromeo. 4209 HAGER. CLYDE, in "Railroad Follies." musical com- edy. 1102 HAGGERTY. GEORGE, in "One on the Aisle," com- edy in a movie theatre. 2269 HALEY & McFADDEN, musical comedy and vaudeville headliners. In "Haleylsms," witticisms and wise-cracks. 1080 HALL JOHNSON CHOIR, THE, in "A Syncopated Sermon." negro spirituals. 986 HARDIE, RUSSELL, the hit of the "Criminal Code." in a one-reel drama titled "The No-Account" 790 HARKINS. JIM, in "The Family Ford." comedy. 2262 HARRINGTON SISTERS, from "The Passing Show." ln- 1003 HARRINGTON. JOHN, in "Strong Arm." drama, a garden of songs. 1044 HARMON. JOSEPHINE, In "Harmonizing Songs." Three songs. 1044 HARMON. JOSEPHINE, in "Harmonizing Songs." songs. 2757 HARRIS, VAL. &. ANN HOWE, in "Fair Days." Val Harris is a noted "rube" comedian. 2758 HARRIS. VAL, & ANN HOWE, In a comedy sketch. "The Wild Westerner." 1102 HASCALL, LON. musical comedy star in "One on the Aisle." comedy in a movie theatre. "Where There's a Will.' com- 1083 HASSELL. GEORGE, edy. 1083 HASSELL. GEORGE, in "Where There's a Will." comedy of an ailing man with lots of money and two scheming nephews. 2762 HAYNES. MARY, in her original sketch. "The Beauty Shop," with songs. 1126 HAZZARD. JACK, in "The Darling Brute." domestic comedy with a bulldog. Illl HEALY. DAN, in "The Unfair Sex," comedy in Hell's Kitchen dance hall. 1047 HELLINGER, MARK, in "At the Round Table," flash novelty. 3413 HENDERSON, DICK, In "The Muslo Shop." a recital of snappy songs. 3280 HENDERSON. DICK, famous vaudeville comedian. In "At the Church Festival." a peppy recital of songs and Jests. 933 HENLERE. HERSCHEL. "The Madcap Musician," In a musical novelty. 2517-18 HERBERT. HUGH, character comedian, in a sketch of married life, "The Prediction." 2578 HERMAN, Al_ blackface comedian, in two songs. 4097-98 HIBBARD, EDNA, In "An m Wind." 2110 HJLAN'S BIRDS. "Cockatoos at their Best." an un- usual bird act. Directed by Bryan Foy. 2753 HOLLINGSWORTH & CRAWFORD, In a playlet of family life, "Bedtime." 4230 HOLMAN. HARRY, in "The Big Deal," comedy. 954 HOLTZ, LOU, in "Idle Chatter," a hilarious mono- logue by famous Broadway comedian. 1047 HOPPER. DeWOLF. in "At the Round Table." flash novelty. 1078 HOPPER, DE WOLF, in "For Two Cents," comedy of newspaper scoops. 2237 HORTON. EDWARD EVERETT, noted stage and screen star, with Lois Wilson, in a playlet, "Miss information." 4168 HOWARD, ESTHER, in "Twixt Love and Duty." 4240 HOWARD, ESTHER, in "Who's the Boss." 4285 HOWARD, ESTHER, in "Ship Ahoy," musical comedy. 4286 HOWARD, ESTHER, in "The Victim." comedy. 4249 HOWARD. ESTHER, in "The Woman Tamer," comedy. 2596 HOWARD. JOSEPH E., composer of musical comedies. In a recital of his own songs. 962 HOWARD, LORRAINE. & FLORENCE NEWTON, in "Wedding Bells," a song burlesque of modem matri- mony. 1104 HOWARD. WILLIE, In "The Thirteenth Prisoner." comedy cf an unlucky jailbird. 349 HOWARD. WILLIE & EUGENE, musical comedy stars. in a comedy sketch titled "Between the Acts of the Opera." 972 HOYT. WAITE. & J. FRED COOTS, the boy wonder of baseball, in "A Battery of Songs." 1046 HOYT, LEO, in "Everything Happens to Me." comedy. 2837 HUGHES &. PAM, in "The Fall Guy. a sketch In which Ray Huyhes sings and does his comedy falls. 4270-71 HUNDLEY, JOHN, in "The Legacy," musical revue. 2247 HYAMS & MclNTYRE, stage and screen players. In a short satire, "All In Fun." 991 IMHOF. ROGER, in "Rural Hospitality." comedy. 2572 INGENUES, THE, girls' orchestra from Ziegfeld "Fol- lies," in four numbers. 2573 INGENUES. THE, five orchestra selections. 4160 IRVING, WILLIAM, In "Ginsberg of Newberg." 4139 IRVING, WILLIAM, in "Won to Lose." 4284 IRVING, WILLIAM, in "The Skin Game." comedy. 2555 IRWIN, CHARLES, "the debonair humorist" of variety stage, in a comedy monologue. 901 JANS &. WHALEN, "Two Good Boys Gone Wrong." a presentation of spicy songs, tricky steps, and Irrepressi- ble wit 1070 JARVIS. BOBBY, in "Putting It On." comedy. 1090 JARVIS. BOBBY, in "A Tip to Paris," satire on tourists in Paris. 1105 JARVIS, BOBBY, in "Tom Thumbs Down," comedy on a miniature golf course. 1119 JENKINS, ALLEN, in "Straight and Narrow." satire on the perfect crime. IIOO-OI JESSEL, GEORGE, in "Politics," two reel comedy- drama. 921-22 KEANE. ROBERT EMMETT, & CLAIRE WHIT- NEY, in "Room 909." a comedy of humorous situations and flip cracks. 1106 KEARNS. ALLEN, in "Purely an Accident," comedy of a modest prize fighter. 907 KEATING, FRED, In "Illusions"; the famous magician performs some of hut adept magical feats. 4200 KENT, BILLY, In "Dining Out." 4164 KENT, BILLY, in "I'll Fix It," comedy. 1044 KING, JACK, In "Harmonizing Songs." 1077 KING, ROSE, in "Tintypes." song and patter. 2650 KJERULF'S MAYFAIR QUINTETTE, consisting of three harpers, violinist and a vocalist. In three numbers. 4426-27 KNAPP. DOROTHY, in "The Border Patrol," bur- lesque on western melodrama of years ago. 1104 KOHLMAR. LEE, in "The Thirteenth Prisoner" with Willie Howard, comedy of an unlucky jailbird. 2737 KREMER & BOYLE, stage comedians. In a skit. "Idle Chatter." 1074 KRUGER, OTTO. In "Mr. Intruder." comedy. 984 KUZNETZOFF AND NICOLINA, popular concert artists. In "A Russian Rhapsody." four songs. 4123 LADOUX. GENE. In "The Body Slam." 904-905 LAHR. BERT, In "Faint Heart." Two reels of fast and furious comedy. 4200 LAKE, ALICE, In "Dining Out." 4164 LAKE, ALICE, in "I'll Fix It," comedy. 4160 LAMBERT, EDDIE, In "Ginsberg of Newberg." EDDIE, In "The Body Slam." EDDIE, In "Won to Lose." EDDIE, famous concert pianist, in four "Evolution of the Dance"; two- "Compliments of the Season." "Compliments of the Season," 4123 LAMBERT. 4139 LAMBERT. 702 LAMBERT, selections. 3895-96 LANE. LUPINO. in reel Technicolor revue. 1094-95 LANE. LENITA. in drama. 1094-95 LANE. LENITA, in comedy-drama. 915 LANG & HEALY, in "Who's Who." riotous comedy. 739 LA RUE. GRACE, musical comedy star. In two songs. 2250 LA VALLES, THE, In a Spanish serenade, a group of Spanish songs. 1054 LAWRENCE. CHARLES, in "The Substitute." comedy. 1048 LeMAY. ROY, in "Bright Sayings." comedy. 1059 LESLIE, DOREE, in "Let's Merge." comedy. 472 LEWIS, BERT, Broadway comedian. In three songs. 473 LEWIS. BERT, new selections of three comio ones. 2708 LEWIS, FLO, Broadway comedienne. In a humorous sketch, "Give Us a Lift" 2868 LEWIS, JOE, night club favorite, in four songs. 383 LEWIS, MARY, grand opera star, singing "Dixie" and "Carry Me Back to Old Virginny." with male chorus singing "Swing Along, Sue." 2234 LEWIS, MITCHELL, stage and screen star. In a dra- matic playlet. "The Death Ship." 2591 LIGHTNER. WINNIE, musical comedy and screen star, in three comic songs. 2592 LIGHTNER, WINNIE, "Broadway's Tomboy." in three of her inimitable comedy songs. 4162-63 LITTLEFIELD, LUCIEN, in "His Big Ambition." 4099-4100 LITTLEFIELD, LUCIEN, In "Out for Game." 3800-01 LITTLEFIELD. LUCIEN, "The Potters" In "Getting a Raise," adapted from J. P. McEvoy's newspaper stories. 3827-28 LITTLEFIELD, LUCIEN. "The Potters." the second of the J. P. McEvoy newspaper stories, "At Home." 3881-82 LITTLEFIELD. LUCIEN, "The Potters" in "Done in Oil," third of the series. 3983-84 LITTLEFIELD, LUCIEN, "The Potters" In "Pa Gets a Vacation." 4009-10 LITTLEFIELD, LUCIEN, "The Potters," in "Big Money." This time Pa Potter Is the third In a love triangle. 968 LOBO — the dog of dogs. In a flash novelty. 3931 LODER, LOTTI. In "Lonely Gigolo." "The Girl from Vienna" In a gorgeous Technicolor flash. 792 LOFTUS. CECILIA, noted stage star, in "Famous Im- personations." 4097-98 LORCH. THEODORE, in "An 111 Wind." 2575-6 LOVE, BESSIE, AND EDDIE FOY. in a two-reel comedy playlet, "The Swell Head." 2278 LOVE, MONTAGU, stage and screen star. In "Character Studies." 1143 LOW, ROSA, with Charles Hackett in the tomb scene from the opera. "Romeo and Juliet." 2565 LOWRY, ED, "the happy Jester." in three song selections. 2620 LYDELL AND HIGGINS, in their popular rustic act, "A Friend of Father's." 2789 LYONS, AL, AND FOUR HORSEMEN, Introducing the noted accordionist and his three accompanists In "Mu- sical Melange." 2347 LYONS, JIMMY, varieties "general of hilarity," In an amusing monologue on war and statesmen. 2408 LYONS. JIMMY, In a monologue packed with satire. 945 LYTELL. BILLY, AND TOM FANT. in "Two of a Kind." Song and dance. 22 FILM BUYER SECTION November 15. 1930 M O 2795 MACK AND PURDY, variety headliners. In a parade of fast chatter, "An Everyday Occurrence." 716 MARCELLE, MISS, singing southern syncopated songs. Director. Bryan Foy. 3864 MADISON. NOEL, in "Honolulu," comedy of a loving gigolo who couldn't hold the girl he loved. 2741 MARLOWE AND JORDAN. English music hall favorites, in "Songs and Impressions." 3864 MARSH, VERA, in "Honolulu." comedy. 1024 MARTINELLI, GIOVANNI, grand opera star in two songs from Scene I, Act IV, of "Aida.." 943 MARTINELLI, GIOVANNI, in selections from "Mar- tha," assisted by Llvia Marraccl, soprano. 944 MARTINELLI, GIOVANNI, in arias from "II Trova- tore," assisted by Livia Marraccl. 953 MARTINELLI GIOVANNI, singing "Celeste Aida." from Verdi's opera, "Aida." assisted by Adam Didor, basso. 974 MARTINELLI. GIOVANNI. Gounod's "Faust." In the prison scene from 2731 MAUGHAN, DORA, star of the English music halls. In She sings three songs, song impressions, assisted by MARGUERITE KEELER, In hilarious comedy of a too- "The Bad, Bad Woman." 2739 MAUGHAN. DORA, in Walter Fehl, tenor. 961 MASON. HOMER. AND "Money. Money. Money," rich pair. 95t MAY, JOE. AND DOROTHY OAKS. In "A Perfect Understanding," an offering of snappy Jokes and songs. 2339 MAYER & EVANS, "The Cowboy and His Girl," In a new selection. 2336 MAYER & EVANS, In a comedy skit with songs. 965 MAYOR, LEW, in "Gym Jams," a novel exhibition by the ace Juggler. 2239 McAVOY, MAY, screen star. In a comedy, "Sunny California," with Bichard Carle in the cast. 2169 MclNTOSH, BURR, stage and screen star. In his own dramatic playlet, "Non-Support." 946 McLALLEN. JACK AND SARAH. In a wise-cracking skit, "Oh, Sarah." 2694 McLEOD, TEX, premiere rope spinner, in a singing and lariat-throwing act. 1066 McNAUGHTON. HARRY, in "Seeing-Off Service." com- edy. 1105 McNAUGHTON. HARRY, in "Tom Thumbs Down," comedy on a miniature golf course. 1000 McWILLIAMS. JIM. In "Grand Uproar." 4035 MERRIAM, CHARLOTTE, in "Bridal Night." 2593 MEYERS AND HANFORD. "The Arkansas Travelers." in barefoot dancing and down-south songs. 3190 MIDDLETON, CHAS. B.. in "The Frame." a gripping crook drama. 3740 MIDDLETON. CHAS. B.. in "Christmas Knight." a novel drama with a powerful punch. 2263 MILJAN. JOHN, screen star, in a comedy sketch with songs. "Hla Night Out." 862 MILLER AND LYLES, negro comedians, in a comedy skit. "They Know Their Groceries." directed by Bryan Foy. 879 MILLER AND LYLES, in a comedy skit with song, "Harlem Knights." 923 MILLER AND LYLES, In "The Midnight Lodge." a comedy sketch with a song. 4260 MITCHELL, GENEVA, in "The Doctor's Wife," com- edy. 963 MOORE, CLARENCE, presenting "Lobo— the Dog of Dogs." in an exhibition of canine intelligence. 1096-97 MOORE, ERIN O'BRIEN, in "Curses," burlesque on oldtime melodrama. 2297 MORAN, POLLY, screen comedienne. In a monologue with songs. 3988 MORGAN, PHIL, AND HEINE CONKLIN. In "Duck- ' a comedy skit of doughboy life. GENE, in "Railroad Follies," musical com- "Excuse the Pardon," prison comedy with songs. and a clever varied ing Duty, 4209 MORGAN edy. 1069 MORGAN. RALPH drama. 1075-76 MORRIS, JOE, in "His Public 2199 MORRISON, ALEX, famous trick golfer comedy act, "Lesson In Golf." 2293 MORRISSEY AND MILLER NIGHT CLUB revue with songs and monologue. 1004 MORSE, LEE, in "The Music Racket." 2695 MOUNTED POLICE QUINTETTE, offering characteristic songs in "The Northern Patrol." 1007-08 MUNSON, ONA, In "The Collegiate Model." One song. 4140 MURRAY, JOHN T„ in "The Servant Problem." 3873 MURRAY. JOHN T.. & VIVIEN OAKLAND. In a comedy skit, "Who Pays." 2256 MUSSER. CLAIR OMAR, world's foremost marimba- Phonist. in three selections. N 2190 NAVARRA. LEON, talented piano player, in classical and Jazz tunes. 2116 NAZARRO. CLIFF. AND TWO MARJORIES. Nazarro gives a number of piano selections, while the Two Mar- jories sing negro spirituals. 2548 NELSON. EDDIE, AND COMPANY, in a comedy skit. "Stop and Go." 1045 NEWBERRY. BARBARA. in "Fashion's Mirror," musical revue. 2296 NEWELL. BILLY AND ELSA. "Those Hot Tamales" of vaudeville, in a comic song number. 2766 NEWHOFF AND PHELPS, variety favorites in an original sketch with songs, "Cross Words." 4285 NORDSTROM, CLARENCE, In -Ship Ahoy." musical comedy. 2662 NORMAN, KARYL, the famous "Creole Fashion Plate," 1n "Types." He gives his famous female Impersona- tions, and sings. 2663 NORMAN. KARYL, in "Silks and Satins." further female Impersonations and songs. 2756 NORTH, JACK, banjo wizard, in "The Ban-Jokester." 2707 NORWORTH, JACK, stage and variety matinee Idol, In three songs. 1814 NORWORTH. MR. AND MRS. JACK, in "The Naggers." 1129 NORWORTH, MR. & MRS. JACK, in "The Naggers Go South." domestic comedy. 4140 OAKLAND, VIVIEN, in "The Servant Problem." 3873 OAKLAND AND MURRAY, in "Who Pays." a comedy. 2607-08 OBER. ROBERT, stage and film star, in a two-reel playlet. "A Regular Business Man." 1072-73 O'BRIEN, PAT, in "The Nightingale," drama. 1094-95 O'BRIEN, PAT, in "Compliments of the Season," drama. 1086 O'BRIEN. PAT, in "My Mistake," comedy satire on crime with Donald Brian. 978 O'CONNELL. HUGH, In "Find the Woman," another of the newspaper series comedy. 3781 O'MALLEY, PAT, in "The People Versus." dramatic playlet. 2119 0'NEIL AND VERMONT, famous blackface comedians, in two songs. 1003 O'NEIL, HENRY, in "Strong Arm." drama. 2710 ORTH, FRANK, in "Meet the Wife," an original one- act play. 4287 ORTH. FRANK, in "The Salesman." comedy. 4286 ORTH, FRANK, in "The Victim." comedy. 1072-73 OSBORNE. VIVIENNE. in 'The Nightingale." drama. 950 OSTERMAN, JACK, In "Talking It Over." male vocal two songs. 1106 OTTO. FRANK, in "Purely an Accident," comedy of a modest prize fighter. 1051 OVERMAN, LYNNE, in "Five Minutes from the Sta- tion," drama. 1120 OVERMAN, LYNNE. in "Horseshoes," newspaper comedy. Eternal Triangle." Novel "Joyboy of song." in a "Who's the Boss?' in "Poor Aubrey, "The Show-off." In "Reno or Bust, com- "The Doctor's Wife." 4240 PANGBORN. FRANKLIN, in 3674-75 PANGBORN. FRANKLIN, edy playlet based on the play, 3942-43 PANGBORN, FRANKLIN, two-reel farce comedy. 4260 PANGBORN. FRANKLIN, comedy. 2883 PARAGONS, THE, in an atmospheric presentation with songs. "In the Tropics." 928 PAULO, PAQUITA & CHIQUITA, in romantic tunes of Spain and Mexico. 2103 PEABODY. EDDIE, in "Banjomania." Five selections. 2539 PEABODY, EDDIE, banjoist. and his partner. Jimmle Maisel, in "In a Music Shop." 2560 PEABODY, EDDIE, king of banjo players, with his partner. Jimmie Maisel, in five selections. 1068 PENNER, JOE, in "Stepping Out," comedy. 1066 PENNER, JOE, in "Seeing-Off Service," comedy. 1 1 10 PENNER, JOE, in "A Stuttering Romance." comedy of a stammering Romeo. 1124 PENNER. JOE, in "Service Stripes." war comedy. 3641 PENNINGTON. ANN, in "Hello. Baby," "Technicolor flash. 4168 PERCIVAL, WALTER, in "Twixt Love and Duty." 940 PERFECT, ROSE, in "The Girl With the Golden Voice." prima donna of George White's Scandals; sings three songs. 1068 PHILLIPS, MARY, in "Stepping Out," comedy. 917 PICON. MOLLY, comedienne. Two songs. 3816 PLANTATION TRIO, in "The Land of Harmony." Four songs. 2554 POLLARD, DAPHNE, English comedienne, in an act for which she is internationally famous, "Wanted — a Man." 2567 POLLARD, DAPHNE, English comedienne. In a comedy sketch, "Cleo to Cleopatra." 3800-01 POTTERS, THE, in "Getting a Raise." first of the Potters series adapted from the J. P. McEvoy newspaper stories. 3827-28 POTTERS, THE, in "At Home," second of the Potters series adapted from the J. P. McEvoy newspaper stories. 3881-82 POTTERS, THE, in "Done in Oil." third of the Potters series adapted from the J. P. McEvoy newspaper stories. 3883-84 POTTERS. THE, In "Pa Gets a Vacation." fourth of the Potters series adapted from the J. P. McEvoy newspaper stories. 4009-10 POTTERS, THE, in "Big Money." fifth of the Potters series adapted from the J. P. McEvoy newspaper stories. 2106 PRIOR, ALLAN, Australian tenor, musical comedy star, in two songs. 4093 PROUTY. JED, in "No Questions Asked." 1007-08 PRYOR, ROGER, in "The Collegiate Model." 2101 PULLMAN PORTERS, THOSE, "Kings of Harmony." in a selection of songs. Q„ 2574 QUILLAN. EDDIE. AND FAMILY, in "A Little Bit of Everything." Two songs. R 2545 2546 2900 3335 2356 2748 2628 980 2279 2368 RAISA, ROSA, opera star, in two popular pieces. "Good-bye" and "Eli Ell." RAISA, ROSA, singing "Plasir d'Armour" and "La Paloma." RANGERS. THE, in "After the Round-Up." a cowboy carnival with songs. RATOFF, GREGORY, In "For Sale." Comedy. RAWLINSON, HERBERT, screen star in a monologue. REDMOND & WELLS, in "The Gyp," a satire on fake fortune telling. REGAN. JOSEPH, America's foremost Irish tenor, in three songs. RENNIE, JAMES. In "Two Rounds of Love." Comedy of a scrappily married stage pair. RICH, IRENE, screen star, in dramatic playlet, "The Beast." "Believe It or Not," No. "Believe It or Not." No. 4033 RICH, LILLIAN, in "The playlet, 2270 RICHARDSON, FRANK, the program of popular song hits. 2329 RICHARDSON, FRANK, in a program of varied mod- ern tunes. 3799 RICHMOND, WARNER, in "Vengeance." Dramatic playlet of a trio of circus dare-devils. 2248 RICHARD, VERNON, in "Tie Hunt," offering several hunting songs. 2277 RICHARD, VERNON, in "In the Mines." Richard and the Black Diamond Four in a selection of songs. 1059 RIDGES, STANLEY, in "Let's Merge." comedy. 1078 RIDGES, STANLEY,' in "For Two Cents," with DeWolf Hopper, comedy of newspaper "scoops." 2267 RIN-TIN-TIN, dog start of the films, and his master. Lee Duncan. Rlnty performs some of his tricks, flash- backs showing scenes from some of his pictures. 1005 RIPLEY. ROBERT L., in "Believe It or Not." 1038 RIPLEY. ROEERT L.. flash novelty. 1053 RIPLEY, ROBERT L., flash novelty. 1091 RIPLEY, ROBERT L„ in "Believe It or Not. " No. 5. flash novelty. 1093 RIPLEY. ROBERT L., fifth of the "Believe It or Not" series. 1067 RIPLEY. ROBERT L., fourth of the "Believe It or Not" series. 1119 ROBINS, ED, in "Straight and Narrow," satire on the "perfect crime." 1080 ROBISON. WILLARD. and the Hall Johnson Choir, offering negro spirituals in "A Syncopated Sermon." 1034 ROEBUCK, BOB, in "Horse Sense," flash novelty. 2550 ROGERS, CHARLES, in a light comedy satire. "The Movie-man." 2541 ROGERS, CHARLES, in his popular vaudeville comedy. "The Ice-man." 2203 ROSENBLATT. CANTOR. JOSEPH, and male choir, singing "Hallelujah." 910 ROSENER, GEORGE, in "The Fallen Star." Drama Characterization of a fallen star. 1007-08 ROSENTHAL. HARRY, in "The Collegiate Model." 2348 ROWLAND, ADELE, Jazz singer and musical comedy star, in "Stories In Songs." 2539 RUBIN, BENNY, stage comedian, in monologue and songs. 2790 RUBIN, JAN, violin virtuoso, assisted by Vernon Richard, Irish tenor, and Mona Content, in three songs. 2568-69 RUGGLES. CHARLES, & CO.. stage star. In a play- let. "Wives, Etc." DAMON, in "At the Round Table." flash charming song 1047 RUNYON, novelty. 726 RYAN. DOROTHY, &. ROSETTE, in act. "Mirth and Melody." 1029 RYAN & LEE, in "A Tenement Tangle." 998 RYAN, BEN. & HENRIETTE LEE, In "Websterian students." Comedy. 1079 SAILORS. THE THREE, in "The Recruits." naval recruiting comedy. 956 SANDERS, SCOTT, in "Scotch Taffy," song and jokes. II28SANTRY, HENRY. AND HIS SOLDIERS OF FOR- TUNE, band novelty. 919 SANTLEY, ZELDA, In "Little Miss Everybody." Six numbers. 521 SEDANO. CARLOS, famous concert violinist, in Spanish dances. Mozart's "Minuet" and Beethoven's "Turkish March." 796 SEDLEY, ROY, & HIS NIGHT CLUB REVUE: catchy tunes, peppy dancing and rollicking comedy. 2814 SERENADERS, THE, In red hot comedy, presenting a double quartet of male voices. 1079 SHANNON, HARRY. cruiting comedy. in "The Recruits," naval re- 1098-99 SHANNON. PEGGY sailor on shore leave. in "The Gob." comedy of a LEE. in "Goingi Places." Song and burlesque tramp comedian in t a "The Gob," comedy of a sailor RICH. IRENE, in Kindly Light." playlet by Jack Lait. "Lead. 1027 SHAW AND dancing. 2686 SHAW & LEE, known as the "Beau Brummels," in two songs. 1012-13 SHEA. OLIVE, in "The Heart Breaker." 1098-99 SHEA, OLIVE, in "The Gob," comedy of a sailor on shore leave. 1048 SHIRLEY, IRENE, in "Bright Sayings," comedy. 1051 SIDNEY. SYLVIA, in "Five Minutes from the Sta- tion," drama. 819 SILK. FRANK X., monologue of songs. 1098-99 SKELLY. HAL. on shore leave. 4285 SPERLING, HAZEL, in "Ship Ahoy," musical comedy. 918 STANBURY. DOUGLAS, in "Pack Up Tour Troubles." singing five numbers. 1050 STANBURY. DOUGLAS, in "The Wanderer." songs. 1087 STANBURY, DOUGLAS, in "Alpine Echoes." three songs. 1087 STANBURY, DOUGLAS, in "Alpine Echoes." comedy playlet of the Alps, with songs. 2586 STANTON, VAL & ERNIE, variety and musical comedy comedians, in a comedy sketch, "Cut Yourself a Pieot of Cake." 2587 STANTON, VAL & ERNIE, in an act in which they have appeared on the stage, "English as She is Not Spoken." 4140 STAUBER. MARY, in "The Servant Problem." 2783 STONE, IRENE, musical comedy star, in "Songs ai You Like Them." 929 SUMMERS AND HUNT, in "Some Pumpkins." Barn dance. Two songs. 3334 SWEET, BLANCHE, in "Always FaUhful." Comedy drama. 2544 SWOR, BERT, musical comedy star, in "Ducks and Deducts." 2543 SWOR. BERT, in his famous comedy sketch. "A Color- ful Sermon." November 15, 1930 EXHIBITORS HERALD -WORLD 1072-73 TALBOT, LYSLE, in "The Nightingale," drama. I09O TAYLOR, ELOISE. in "A Tip to Paris," satire on tourist life in Paris. 1074 TEASDALE, VEREE, in 'Mr. Intruder," comedy. in "The Duel," comedy. GRAY, dramatic sketch. "Sharp "Bright Sayings." comedy. in "Fashion's Mirror." musical in comedy songs and dances. In 1028 TEASDALE, VEREE 2666-67 TERRY, ETHEL Tool*." 1048 TIGHE, HARRY, in 1045 THOMPSON. JACK, revue. 955 TIMBERG. HERMAN, "The Love Boat." 2755 TIMBLIN AND RAYMOND, vaudeville headline™, in "A Pair of Aces." Sing three songs. 955 TIMBERG, SLIM, in "Revival Days." a colored comedy. 992 TOLER. SIDNEY, in "The Devil's Parade." II03TOMBES. ANDREW. in "Knocking 'Em Cold." comedy of a ham actor who tried to be a "big shot." 1036 TRACY, SPENCER, in "The Hard Guy." drama. 936 TRAHAN. AL, vaudeville and musical comedy feature. In "The Musicale." songs and patter. 940 TRAPS, BUDDY, marvel drummer in "Sound Effects." 2105 TRIGG & MAXWELL, in "hot songs" and hot fingers. 909 TRUEMAN. PAULA, in "A Glimpse of the Stars," In which she impersonates famous stage and screen stars. 2359 TUMANOVA. RENEE & CO., "three Russian gypsies," famous all over Europe, in a program of songs. u 2758 ULIS & CLARK, musical comedy stars, In a sketch with songs, "In Dutck." 503 UTICA JUBILEE SINGER6, negro spiritual singers. In a program of Southern plantation songs. 904 VARSITY THREE. THE (Babe. Bob & .Tack Hauser). In "Blue Streaks of Rhythm," songs and dances. 2784 VELIE. JAY, In a group of songs. 1122-23 VELIE. JAY, with Ruth Etting in "One Good Turn." drama with songs. 4036 VERNON, BOBBY, In "Cry Baby." 4287 VERNON. FLORENCE, in "The Salesman." comedy. 1089 VITAPHONE KIDDIES in "Showin' Off." song ands dances. 1089 VITAPHONE KIDDIES. THE. in "Showin' and dance revue with the popular talented Off." song youngsters. w 1124 WADDELL, JOAN CARTER, in "Service Stripes," war comedy. 2691 WALDRON, JACK, talented stage actor In a song number, "A Little Breath of Broadway." 2418 WALTHALL. HENRY B., famous screen star— the Little Colonel of the screen epic. "Birth of a Nation" — in a dramatio playlet. "Retribution." 3798 WALTHALL, HENRY B„ in a crook drama. "The Pay Off." 2148 WARD, SOLLY, vaudeville and stage headllner. In one of his best known comedy sketches, "At the Party." 3758 WATSON. BOBBY, in "The Baby Bandit." 3740 WASHBURN, BRYANT, In "Christmas Knight." a novel drama. 3778 WASHBURN. BRYANT, in a human Interest drama. "Niagara Falls." 3753 WATSON, BOBBY, in a Technicolor musical, "Contrary Mary." 3680 WATSON, BOBBY, in a domestic comedy. "Maid's Night Out." 925 WATSON. FANNY &. KITTY, in "Bigger and Better," harmonizing in popular song numbers. 1025 WEBB. CLIFTON, in George S. Kaufman's "The Still Alarm." 2735 WELLS. GIL, popular blues singer, in three of his latest songs. 4150 WEST, ARTHUR PAT, in "Russian Around." Four songs. 2919 WEST, ARTHUR, PAT, in a singing atmospheric com- edy. "Ship Ahoy." 2318 WESTON & LYONS, in a "Bowery Bouncer and His Belle." Apache dances and songs 2689 WHITE, EDDIE, variety and musical comedy star. In a monologue with songs, "I Thank You." 4270-71 WHITE. JACK, in "The Legacy," musical revue. 4284 WHITE, JACK, In "The Skin Game," comedy. 4285 WHITE, JACK, in "Ship Ahoy." musical comedy. 2237 WILSON, LOIS, screen star, with Edward Everett Hor- ton, in a comedy playlet, "Miss Information." 1091-92 WINCHELL, WALTER. New York columnist and radio star, in a night club comedy, "The Bard of Broadway." 2129 WOOD. BRITT, in "The Boob and His Harmonica," an offering that is different. 979 WORK, MILTON C, famous international bridge ex- pert, gives highlights and humors of the popular pastime. 1043 YACHT CLUB BOYS in "A Private Engagement." com- edy with songs. 928 YORKE AND JOHNSON, vaudeville stars and radio artists, in a program of three songs. 1077 YORKE, CHICK, in "Tintypes." songs and patter. 876 ZARDO, ERIC AND GUIDO CICCOLINI. concert pianist and new leading tenor. In three classic songs. //. — Playlets and Flash Varieties 973 ABSENT MINDED, with Wallace Ford, stage star, in a riotous comedy skit. 2664-65 ACROSS THE BORDER, with Sarah Padden. stage star In a thrilling playlet. Directed by Bryan Foy. 2648-49 AIN'T IT THE TRUTH, a comedy of manners, in two reels, written by Ralph Spence. 2677-78 ALIBI, THE, a stirring dramatic playlet in which Kenneth Harlan, famous screen star, has the leading role. 903 ALLEN'S. FRED. PRIZE PLAYLETS with Fred Allen in three of his original blackout sketches. 3289-90 ALL SQUARE, a highly dramatic playlet. 1087 ALPINE ECHOES, three songs strung on a thread of a story of sentiment, with the popular baritone. Doug- las Stanbury. 1087 ALPINE ECHOES, with Douglas Stanbury singing a group of songs against a picturesciue background of the Swiss Alps. 3334 ALWAYS FAITHFUL, with Blanche Sweet, screen star, in a comedy drama. 2130 AMATEUR NIGHT, with William Demarest, noted screen star. Comedy presenting the old-time weekly feature of amateur night. 3719 AND HOW. with Ann Greenway. A singing and danc- ing show in Technicolor. 3736— AND WIFE, with Frank Davis and Bernice Elliot. A brand new comedy angle on domestio relations. 920 APARTMENT HUNTING, with Fisher and Hurst, vaude- ville headllners, in an amusing skit and songs. 3280 AT THE CHURCH FESTIVAL, with Dick Henderson, vaudeville favorite, in an offering of Jokes and songs. 1047 AT THE ROUND TABLE, comedy with four outstand- ing personalities, Mark Hellinger, DeWolf Hopper, Damon Runyon and .Tames J. Corbett. 988 AT YOUR SERVICE, with a Broadway cast. A trav- esty on modern hotel service. Good eomedy. 2252 AUTHOR. THE. comedy with Walter Weems, noted variety star. Directed by Bryan Foy. B 3758 BABY BANDIT. THE. with Bobby Watson and Anne Cornwall. One reel bedroom farce. 3640 BARBER SHOP CHORD. THE, snappy song and dance entertainment in a musical barber shop. 1091-92 BARD OF BROADWAY. two-reel comedy of Broadway night life with Walter Winchell. 1062 BAREFOOT DAYS, comedy of a boy and his dog with a Juvenile cast. Director, Harold Beaudine. 2279 BEAST, THE, with Irene Rich, known "as the screen's lovelist lady," in a drama supported by John Miljan. Directed by Bryan Foy. 1005 BELIEVE IT OR NOT (Robert C. Ripley) No. 1. Drawings of strange things. 1038 BELIEVE IT OR NOT. No. 2 of the Robert L. Ripley flash novelty series in which he proves some more of his entertaining facts. 1053 BELIEVE IT OR NOT. No. 3 of the Robert L. Ripley flash novelty series. Director, Murray Roth. 1093 BELIEVE IT OR NOT. No. 5 of the Robert L. Ripley flash novelty series. Director. Murray Roth. 1067 BELIEVE IT OR NOT. fourth of the Ripley series. 1093 BELIEVE IT OR NOT, fifth of the Robert L. Ripley 939 BENEFIT, THE, with Joe Frisco, Broadway star, in song and dance with a screaming imitation of Helen Morgan. 4230 BIG DEAL. THE, comedy with Harry Holman. Direc- tor Bryan Foy. A prospective son-in-law proves his mettle before his girl's dad consents to the marriage. 4500 BIG MAN FROM THE NORTH— Looney Tunes No. 6 (Vitaphone Song Cartoon). 840 BIG PARADERS, THE, a flash of songs and dances with six heavyweight boys and girls. 925 BIGGER AND BETTER, with Fanny and Kitty Wat- son, harmonizing comediennes in a presentation of com- edy songs. 4123 BODY SLAM, THE, with Eddie Lambert, Gene Ladoux and William Irving. A slapstick comedy of the wrest- ling racket. 2273 BOOKWORM. THE, with Harry J. Conley, a comedy sketch written by Willard Mack. Directed by Bryan Foy. 4340 BOOZE HANGS HIGH. THE. No. 4 of the "Looney Tunes" series of Vitaphone Song cartoons with Bosco making merry down on the farm. 4426-27 BORDER PATROL, THE, with Joe Frisco in a burlesque on western melodrama of years ago. 4368 BOX CAR BLUES— Looney Tunes No. 5 (Vitaphone Song Cartoon). 4035 BRIDAL NIGHT, with Johnny Arthur and Charlotte Merriam. A honeymoon in a haunted house. 1048 BRIGHT SAYINGS, comedy with Roy Le May, the child actor, Harry Tighe, Irene Shirley. Director. Arthur Hurley. Dad collects money from the news- papers for the savings of bis wise-cracking kid. 960 BROADWAY'S LIKE THAT, with Ruth Etting. She Is supported by an excellent cast. 967 BUBBLE PARTY, THE, comedy, three songs. Brings back the Gay Nineties. 3898 BUBBLES, Technicolor flash, with the Vitaphone Kiddles. 999 CAVE CLUB. THE, singing and dancing act with a Broadway cast. 2562 CEBALLOS' REVUE, LARRY, musical revue with the Vitaphone Girls, eight numbers. 2627 CEBALLOS' REVUE. LARRY— ROOF GARDEN REVUE a flash act classio song and dance show. 2693 CEBALLOS' CRYSTAL CAVE REVUE, LARRY, flash. Larry Ceballos is famous for his exotic and eccentric arangements. 993 CHEER LEADER, THE. a drama with a background of college life, with Tom Douglas. 4124 COLLEGE CAPERS, musical comedy in Technicolor with a star cast. Commencement exercises a quarter of a century ago and today. Director, Carl McBride. 1007 3740 2288 1094 1094 4167 3753 4036 4161 1096 3669 3529 1126 3333 895 2234 989 992 4200 2566 4260 2590 3988 1028 08 COLLEGIATE MODEL, THE, with Ona Munson. Musical comedy with a college background. COMMUNITY KNIGHT, with Bryant Washburn, Helen Jerome Eddy and Charles B. Middleton. A one reel dramatio playlet. COMMUNITY SINGING, with Lynn Cowan In five songs. Directed by Bryan Foy. 95 COMPLIMENTS OF THE SEASON, drama of a con- vict trying to go straight, by Paul Gerard Smith, with Eric Dressier. Lenita Lone and Pat O'Brien. 95 COMPLIMENTS OF THE SEASON, two-reel drama with Eric Dressier and Lenita Lane. CONGO JAZZ (Looney Tunes No. 2). Animated song cartoons based on screen song hits. CONTRARY MARY, with Bobby Watson in a lavish song and dance presentation in Technicolor. CRY BABY, with Bobby Vernon and Mary Louise Treen. Domestic comedy of a wailing kid. CRYIN' FOR THE CAROLINES, musical novelty. 97 CURSES, two-reel burlesque on railroad melodrama of years ago with Erin O'Brien Moore, Clay Clement and George Blackwood. D DANCE OF THE PAPER DOLLS, with the talented Vitaphone Kiddies. Songs and danoes in Technicolor. DANGER, romance portrayed In drama with a Broad- way cast. DARLING. BRUTE. THE, a love me love my dog comedy with Jack Hazzard. DEAD LINE, THE, a thrilling drama of the under- world. DEAD OR ALIVE, a comedy playlet with Hugh O'Con- nell, adept interpreter of "drunk" roles. DEATH SHIP. THE. with Mitchell Lewis. Jason Ro- bards, screen stars, in a thrilling dramatic playlet. DESERT THRILLS, romance in the desert with capti- vating singing and dancing. DEVIL'S PARADE. THE. with Sidney Toler. A musi- cal revue set in Hades. DINING OUT. comedy, with Billy Kent and Alice Lake. DIXIE DAYS, the negro spirituals of the South are sung by a group of Southern darkies, four songs. DOCTOR'S WIFE, THE. comedy with Franklin Pang- born, Gertrude Astor, Geneva Mitchell. Billy Gilbert. Director. Del Lord. A philandering chiropractor flirts with a wrestler's wife. DON'T BE JEALOUS, with Joe E. Brown, musical comedy star, in a one-reel playlet. Directed by Bryan Foy. DUCKING DUTY, a comedy of doughboy life after the signing of the armistice. With Heinie Conklin and Phil Morgan. DUEL. THE, comedy starring Lew Fields as a timid Chicagoan who meets with adventure in Paris, with Veree Teasdale. E 1063 4033 183 1046 1022 3895- 1069 EMERGENCY CASE. THE, comedy with Hugh Cameron. Al Ochs, Loretta Shea. Director, Arthur Hurley. A book agent gets into difficulties posing as a doctor. ETERNAL TRIANGLE. THE, with Lillian Rich. Wynd- ham Standing and Armand Kaliz. A humorous satire of love in three countries. EVENING ON THE DON, flash act of 11 performers and an orchestra. EVERYTHING HAPPENS TO ME. comedy with James B. Carson. Leo Hoyt, Lucille Lortel. Director. Arthur Hurley. The unluckiest man in the world gazes into the crystal ball and finds his future a sad past. EVOLUTION, presenting the development of motion pic- tures, with scenes from early productions contrasted with up-to-date talkies. 96 EVOLUTION OF THE DANCE, a Technicolor re- view of the development of the dance through the ages. Lupino Lane finishes the number with a burlesque of Interpretative dancing. EXCUSE THE PARDON, prison drama with Ralph Morgan and Katherine Alexander. 904-05 FAINT HEART, with Bert Lahr, two reel comedy playlet. In the cast is also B.obbe Arnst. 910 FALLEN STAR, THE, with George Rosener, drama. Characterization of a fallen star. 807 FAMILIAR FACE, THE, with Hugh O'Connell, comedy drama of a metropolitan newspaper office. 790 FAMILY FORD, THE, comedy of a decayed tin lizzie with Jim Harkins. Mary Dolan and Joe Kavanaugh. 1045 FASHION'S MIRROR, musical revue showing the latest in milady's styles with Barbara Newberry and Jack Thompson. Director, Roy Mack. 1006 FIGHT, THE, with Norman Brokenshire, famous radio personality. Supported by Hazel Forbes. Ziegfleld beauty. From a Ring Lardner story. 3179-80 FINDERS KEEPERS, with Helen Ferguson, a two reel comedy by George Kelly, Pulitzer prize winner. 978 FIND THE WOMAN, with Hugh O'Connell in another comedy role of the souse newspaper reporter. 1051 FIVE MINUTES FROM THE STATION, drama of a husband and a wife with initiative, with Lynne Over- man. 3238-39 FLATTERING WORD, THE, with Harrison Ford in a satire of the touring actor. George Kelly wrote the playlet. 985 FOOTNOTES, a dancing and singing novelty with a Broadway musical comedy cast. 1018 FORE, with Wallace Ford. A farce comedy of the husband who next to his golf loved his wife best. 1085 FOR ART'S SAKE, comedy of a manicurist and her artistic boy-friend with Helen Brodeiick and Lester Crawford. 3335 FOR SALE, a comedy with Gregory Ratoff. stage star. 1078 FOR TWO CENTS, satire on newspaper "scoops" with DeWolf Hopper and Stanley Ridges. 1023 FOWL TRIANGLE, slapstick comedy of a husband ex- perimenting a two-yolk egg. 3190 FRAME, THE, a crook drama with William Boyd, as- sisted by Charles B. Middleton. 2149 FRENCH LEAVE, a rememberance of the war days with comedy situations and songs. 24 FILM BUYER SECTION November 15, 1930 4149 GATES OF HAPPINESS, musical revue. 811 GAY NINETIES, THE, or the Unfaithful Husband, a burlesque of the plays in the gay nineties, with three songs. 3800-01 GETTING A RAISE, the first of the J. P. McAvoy "The Potters" series with Lucien Littlefleld and LuollJe Ward in the principal roles. 4160 GINSBERG OF NEWBERG. with Eddie Lambert and William Irving. Comedy of real estate business. 4080 GIRLS WE REMEMBER, musical comedy filmed in Technicolor. A quartette sings of the different girls that have entered their lives. 1098-99 GOB, THE. comedy of Jackie ashore, starring rial Skelly with Madge Evans, Peggy Shannon and Olive Shea. 1027 GOING PLACES, with Shaw and Lee. Song and danc- ing. 2563-64 GIVING IN, Harry Delf. the Broadway comedian. in an engaging playlet directed by Murray Roth. Hedda Hopper is In the cast. 2849-50 GOSSIP, a two reel comedy with Robert Emmett Keane. who is supported by John Miljan. screen star. 1000 GRAND UPROAR, with Jim McWilliams. Burlesque of grand opera. 1057 GROUNDS FOR MURDER, comedy of a wife with a mania for attending the latest murder trials, with Phoebe Foster and Ernest Glenrtenning. Director, Harold Beaudine. 965 GYM-JAMS, fun and trick Juggling in a gymnasium with Lew Mayor. H 889 HALL OF INJUSTICE. THE, starring the stage and screen players John T. Murray and Vivien Oakland, a take-off on a modem murder trial. Directed by Murray Roth. 4393 HAPPY HOTTENTOTS, THE, Joe Frisco in a comedy of a pair of tank town hoofers. 1036 HARD GUY. THE, drama of an army veteran out of work, with Spencer Tracy and Katherine Alexander. Director, Arthur Hurley. 879 HARLEM KNIGHTS, a comedy with Miller and Lyles. famous colored comics of the legitimate stage. 1044 HARMONIZING SONGS, with Josephine Harmon. Two songs. Director. Murray Roth. 422 HAWAIIAN NIGHTS, Felections by native Hawaiian orchestra and dances by Hawaiian girls. 3300 HEAD OF THE FAMILY, THE. a comedy with Little Billy, vest pocket comedian of the stage. 990 HEAD MAN, THE. Hugh O'Connell in a new comedy. role. He is supported by Kitty Kelly. 1114 HEADACHE MAN, THE, with Dudley Clements and Hobart Cavanaugh, comedy of department store methods. 1012-13 HEART BREAKER. THE, with Eddie Foy. Jr. Two- reel musical comedy, with four songs. 3641-42 HELLO BABY, peppy songs and dance by Ann Pennington. 930-31 HELLO THAR, a two reel comedy of the Yukon with Eddie BuzzelL 4034 HER RELATIVES, s slapstick comedy of pesty in-laws with Neely Edwards. 4162-63 HIS BIG AMBITION, a Potters comedy, with Luclen Littlefleld and Lucille Ward. 1075-6 HIS PUBLIC, comedy with songs, with Joe Morris and Flo Campbell. Director, Harold Beaudine. 4229 HOLD ANYTHING. No. 3 of the "Looney Tunes" series of Vitaphone song cartoons with Bosco as a Jolly riveter. 3824 HOLIDAY IN STORYLAND. a Technicolor song and dance presentation with the talented Vitaphone Kiddies. 3897 HOLLAND, a Technicolor musical number with a pic- turesque Dutch setting. 2235 HOLLYWOOD BOUND, a satire on male beauty contest starring Gladys Brockwell with James Bradbury. Neely Edwards and others. 3864 HONOLULU, comedy of a romantic gigolo, with Noel Madison and Vera Marsh. 1034 HORSE SENSE, novelty flash, with Bob Roebuck and Sporting Life, his trick horse. Director, Murray Roth. 1120 HORSESHOES, newspaper comedy, starring Lynne Overman. 2660 HOW'S YOUR STOCK? a story of the pitfalls of Wall St. as told by the ticket tape with Eugene Palette. Mary Doran. Charles Sellon and others. 907 ILLUSIONS, with Fred Keating, magician in Borne of his trick offerings. 4097-98 ILL WIND. AN. or NO MOTHER TO GUIDE HER, burlesque on the oldtime "mellers." 4164 I'LL FIX IT, comedy of a souse house builder with Billy Kent and Alice Lake. 938 IMAGINE MY EMBARRASSMENT, a comedy attrac- tion with Ann Codee and Frank Orth. 2117 IN A BLACKSMITH SHOP, a sextette of soloists fea- turing J. Delos Jewkes. Directed by Bryan Foy and accompanied by the Vitaphone Symphony Orchestra. "The Anvil Chorus" and the "Armour's" song from "Robin Hood" are Included. 2142 IN A MONSTERY CELLAR, a monastery quartet with bass singer in a picturesque presentation of monastery life, with five songs. 2277 IN THE MINES. Vernon Rickard and the Black Dia- mond Four in "A. Few Minutes in the Mines," with seven songs. 897-898 IN THE NICK OF TIME, with Sidney Toler. A two-reel comedy burlesque on the old blood and thun- der mellers. 838 INTERVIEW, THE, Hugh O'Connell as the drunken reporter In a newspaper comedy, written by Russell Crouse, directed by Arthur Rurley. 8899 JAPANESE BOWL, THE, a tender romance of old Japan told in enchanting love songs. Filmed In Technicolor. 1061 JAY WALKER, THE. comedy by H. I. Phillips, with Chester Clute. Director, Roy Maek. A burlesque on Grover Whalen's edict against Jay walkers. 8760 JAZZ REHEARSAL, THE. a snappy singing and danc- ing rehearsal in Technicolor. 839 JUST LIKE A MAN, a comedy of a man who thought he could run his wife's Job at home. Directed by Arthur Hurley. Written by John Hobble; with Martin May, Mary Mulhern and Sybil Lee. K 963-64 KEEPING COMPANY, with Eddie BuzzelL A com- idy of a pet girl and a pet dog. 878 KIDDIES KABARET, THE, Kiddie Night Club Review with a cast of youngsters who sing and dance. Di- rected by Murray Hoth. 1103 KNOCKING 'EM COLD, comedy in a theatrical board- ing house with Andrew Tombes. 2133 LASH, THE, Hal Crane stars In his own dramatic playlet which has been one of vaudeville's biggest hits. William Davidson and Richard Tucker are In the cast. 2368 LEAD, KINDLY LIGHT, human and moving playlet by Jack Lait starring Irene Rich. 4270-71 LEGACY, THE, musical revue starring Betty Comp- ton with John Hundley and Jack White. Director, Carl McBride. 2259 LEMON, THE. Hugh Herbert and Walter Keems are featured In this playlet of a man who buys a cigar store from an unscrupulous salesman. 1059 LET'S MERGE, comedy with Doree Leslie and Stanley Ridges. Director, Roy Mack. Burlesque on the modern trend of corporation mergers. 934 LETTER BOX, THE, with little Sybil Lee In a comedy of a little girl who wins the blessing of her grouchy grandfather for the runaway marriage of her parents. 3825 LETTERS, a comedy presenting the Question of life against secretary with Pauline Garon. 444 LINCOLN'S GETTYSBURG ADDRESS, an interpreta- tion and an impersonation of Abraham Lincoln by Lincoln Caswell In which he reads the famous Gettys- burg Address. 919 LITTLE MISS EVERYBODY, Impersonations of stars with Zelda Santley offering six vocal selections. 968 LOBO, DOG OF DOGS. Clarence Moore offers his clever canine who Is featured with Horace Heldt and His Callfornians. 3931 LONELY GIGOLO, with Lottl Loder In a Technicolor presentation In song and dance. 1064 LOST AND FOUND, comedy with William Demarest and Lillian Bond. Director, Arthur Hurley. Romance in a "lost and found" bureau. 95 LOVE BOAT, a pirate ship manned by a crew of lovely girls, Herman Timberg in humorous songs and dances. 914 LOW DOWN, "a bird's eye view of Harlem." WeU known negro entertainers In a song and dance number. 1035 LUCKY BREAK. THE. with Harry Fox. A comedy of the unlucky Inventor of an unbreakable mirror. 2284 LUCKY IN LOVE, starring Clyde Cook, film star Written by Hugh Herbert and directed by Murray Roth. Cast of ten. N M 1121 MADAME OF THE JURY, poignant court-room drama with Belasco's greatest dramatic star, Judith Anderson. 933 MADCAP MUSICIAN. Herschel Henlere presents hli one-man band in t» novelty comedy act. 3680 MAID'S NIGHT OUT, with Bobby Watson In a snappy domestlo comedy. 2233 MAN OF PEACE, A. starring Hobart Bosworth. dean of cinema actors. Dramatic playlet of a quiet man who becomes Involved In a feud. 1055-6 MANY HAPPY RETURNS, drama of the modern American family with Walter Connolly. Madae Evans and Ferdinand Gottschalk. Director, Arthur Hurley. 1001 MARRIED, comedy with novel situations. 969 MASTER SWEEPER. THE, with Chester Conklin. screen star, in a satirical comedy. 1021 MATINEE IDLE, with Henry Hull and James Dale. A sophisticated comedy of the idle matinee idol. 3759 MATTER OF ETHICS. A, Vivien Oakland and a large supporting cast in a drama of the unfaithful wife and her vengeful doctor husband. 923 MIDNIGHT LODGE, THE, with Miller and Lyles, colored comics. In a fun offering. 3278 MILITARY POST, THE, with Roberto Guzman, Mexi- can tenor, in a picturesque offering of songs. Filmed in Technicolor. 3375 MINSTREL DAYS, a colored cast in soncs, dances, and gags. 2237 MISS INFORMATION. Lois Wilson and Edward Ever- ett Horton in a dramatic playlet by Hugh Herbert. 3831 MODERN EUSINESS, musical comedy of ultra-modern sales psychology filmed in Technicolor. Director, Roy Mack. 1071 MODERN FAIRY TALES, comedy novelty act showing things as they aren't. 961 MONEY, MONEY, MONEY, with Homer Mason and Marguerite Keeler In a humorous skit. 3681-82 MORE SINNED AGAINST THAN USUAL, a bur- lesque on the old time mellers with Charlotte Merriam. Charles B. Middleton and Theodore Lorch. 850 MOVING DAY, Frank Hunter and Company in a com- edy skit. 1074 MR. INTRUDER, comedy of an editor in search of a story from real life, with Otto Kruger, Veree Teasdale. Alan Brooks. Director, Arthur Hurley. 885 MUSIC HATH CHARMS, Vitaphone's favorite comedy stars, Ann Codee and Frank Orrh, in a farce comedy. The bashful music student takes violin lessons from a gold digging Instructress. 1004 MUSIC RACKET, THE. with Lee Morse, the "South- ern Aristocrat of Song," In two songs. 3413 MUSIC SHOP, THE, a humorous musical offering with Dick Henderson. 1116 MY HERO, comedy romance on the college campus, with Eddie Foy, Jr. 1086 MY MISTAKE, with Donald Brian and Pat O'Brien in a satire on modern crime methods. 1014 NAGGER, THE, with Mr. and Mrs. Jack Norworth. Bedroom farce. 1129 NAGGERS GO SOUTH, THE, domestic comedy with Mr. and Mrs. Jack Norworth. 3761 NAUGHTY, BUT NICE, Georges Carpentler, prize fighter. In a song and dance offering with a bevy of girls. 3686 NEW RACKET, THE, crook drama with Gardner James. James Bradbury, Jr., Irene Homer and others. 3778 NIAGARA FALLS, a human Interest drama with Bryant Washburn and Helen Jerome Eddy. 2102 NIGHT AT COFFEE DAN'S. A, William Demarest Is featured as master of ceremonies. 2138 NIGHT COURT, THE, William Demarest as a lawyer brings a Night Club gang to night court. 1072-3 NIGHTINGALE, THE, drama with songs with Vivi- enne Osborne, Lysle Talbot and Pat O'Brien. 987 NILE GREEN, a oomedy tour of Egypt with Helen Broderick of "Fifty Million Frenchmen." 776 NINETY-NINTH AMENDMENT, THE, a comedy of Charles Richmond, Veree Tesdale and Hugh O'ConnelL 986 NO-ACCOUNT, THE, a drama of a lad who steals for his sweetheart, with Russell Hardie and Josephine Hutchinson. 4093 NO QUESTIONS ASKED, with Little Billy. Comedy featuring midget. 2169 NON-SUPPORT, a one act playlet written and played by the screen star. Burr Mcintosh. A drama of divorce. 1115 NUMBER PLEASE, comedy of a Cinderella telephone operator with Sheila Barrett and Leslie Barrie. o 1002 OFFICE STEPS, an ultra-modern office with singing and dancing typists and bosses. 4169 OLD SEIDELBERG, entertainment set In a German beer garden. Two songs. 946 OH SARAH, Jack McLallen and Sarah in an offering of songs and wisecracks. 1122-23 ONE GOOD TURN, heart interest drama of the theatre with songs, starring Ruth Etting with Jay Velie. 1102 ONE ON THE AISLE, comedy in a movie theatre with Lon Hascall. 3880 ONLY THE GIRL, a technicolor musical presentation contrasting love in the old fashioned way with the modern Jazz love, 2275 ON THE AIR. comedy In a broadcasting station with Hugh Herbert as a comedy chief of police. 952 ON THE RANCHO, Will and Gladys Ahem, rope-danc- ers, singers and comedians, in a humorous offering. 947 OPERATION, THE, Edgar Bergen, ventriloquist. In a comedy sketch with his dummy. 4099-4100 OUT FOR GAME (Potters No. 6). with Luclen Littlefleld. Sixth of the J. P. McEvoy's newspaper stories. 2287 OVERTONES, a dramatic playlet of characters as they are and as they would appear to others. Ursula Faucit. stage actress has the feature role. 2290 PAPA'S VACATION, riotous comedy by Hugh Herbert and Murray Roth with William Demarest as a letter- carrier on his vacation. 2517-18 PREDICTION, THE. comedy of a man whose life Is changed by the telling of his fortune. Hugh Herbert is featured. 982 PAULO. PAQUITA AND CHIQUITA. in romantio tunes of Spain and Mexico, songs and dances. 3793 PAY OFF, THE, with Henry B. Walthall, dramatlo playlet on the lives of ex-convicts. 3781 PEOPLE VERSUS, THE. with Pat O'Malley and Frank Campeau. Drama. 951 PERFECT UNDERSTANDING. A. with Joe May and Dorothy Oaks, song and dance. 1118 PEST OF HONOR. THE. comedy of a butler with a strange sense of humor. 3674-75 POOR AUBREY, with Franklin Pangborn, a comedy playlet from the pen of George Kelly. 1010 POOR FISH, THE, comedy playlet with Hobart Cavan- augh. Stanley Ridges and others. 3687 POOR LITTLE BUTTERFLY, a technicolor flash with songs and dances. 1039-40 PLAY BOY, THE, comedy of kleptomaniac In love, with Harry Fox and Beatrice Curtis. 3827-28 POTTERS. THE, "At Home, second of the series In which Pa Porter invites his boss for dinner. Comedy with Lucien Littlefleld. 3881-82 POTTERS. THE, "Done in Oil," more comedy with Lucien Littlefleld as Pa Porter investing in an oil field. 3983-84 POTTERS, THE. In "Pa Gets a Vacation." Um Potters provide fun in the country. 4009-10 POTTERS. THE, in "Big Money," the eternal tri- angle involves Pa Potter in more humorous adventures. 1106 PURELY AN ACCIDENT, comedy of a modest prize- fighter with Reed Brown, Jr., Allan Kearns and Frank Otto. 1070 PUTTING IT ON, comedy of a shoe store clerk putting on the ritz with Bobby Jarvis and Lillian Bond. Director, Arthur Hurley. 2238 QUESTION OF TODAY, THE, a comedy drama with Audrey Ferris, Wampas Baby star, featured. Georgie Cooper is in the cast. R 4209 RAILROAD FOLLIES, musical comedy with Gene Morgan and Clyde Hager. Director. Bryan Foy. 2141 REALIZATION, a comedy drama sketch directed by Bryan Foy with Hugh Herbert featured. November 15, 1930 EXHIBITORS HERALD -WORLD 25 1079 THE RECRUITS, novel recruiting comedy with the three sailors, Dudley Clements and Harry Shannon. 2607-08 REGULAR BUSINESS MAN. A. dramatic playlet of a man who wins both wife and fortune on a Quick Wall St. turnover. Starring Robert Ober. 3942-43 RENO OR BUST, with Franklin Pangborn and Bernice Elliot in a two reel farce comedy of marriage. 2418 RETRIBUTION, a clever dramatic playlet starring Henry B. WalthaU. 3679 REVIVAL DAY, with Slim Timblin, burnt cork character comedian in a comedy presentation. 4122 ROAO KNIGHTS, a gathering of talented tramps who offer singing and dancing specialties. 1143 ROMEO AND JULIET, the tomb scene from Gounod's opera, sung by Charles Hackett and Kosa Low. 921-22 ROOM 908, Robert Emmett Keane and Claire Whit- ney in a light comedy with clever gags. 1041-2 ROSELAND, comedy with songs starring Ruth Etting. Director, Roy Mack. Romance in a taxi dance hall. 975-6 ROYAL FOURFLUSHER. THE. with Eddie Buzzell In the role of a mad modern in a mythical court. 991 RURAL HOSPITALITY, with Roger Imhof and Marcelle Coreene. Director. Edmund Joseph. The Inconveniences of a suburban hotel. 4150 RUSSIAN AROUND, with Arthur Pat West. Burlesque of Russian songs and dances. 4287 SALESMAN, THE, comedy of a timid salesman, with Frank Orth and Florence Vernon. Director, Del Lord. 1031 SCOTCH LOVE, a tight triangle of Scotch love, with Eric Blore, Nora Swinbum and Ray Collins. 956 SCOTCH TAFFY, scotch songs and Jokes, starring Scott Sanders. 4210 SCHOOL DAZE, musical Mash set In country school. 1081-82 SEEING THINGS, scare-comedy with William Demarest. Edward Fielding and Florence Auer. 1066 SEEING-OFF SERVICE, with Joe Penner, Jessie Bus- ley and Harry McNaughton. Director Harold Beaudine. 2139 SERPENTINE, THE, Vitaphone Girls, featuring EJmlxa Lane, soprano. In a novel dance creation accompanied by a Jazz orchestra. 4140 SERVANT PROBLEM. THE. with John T. Murray. Vivien Oakland and Mary Stauber. Comedy. 1124 SERVICE STRIPES, war comedy with Joe Penner and Joan Carter Waddell. 884 SHAKE IT UP, Eddie Moran's Orchestra in three popu- lar songs. 3989 SHAKESPEARE WAS RIGHT, a Technicolor offering that proves Shakespeare had pep In songs and dances. 2666-67 SHARP TOOLS, Ethel Grey Terry. William Davidson and others in a dramatic sketch In which two crooks are brought to Justice by the children of an officer killed by the gang. 4285 SHIP AHOY, musical comedy with Clarence Nordstrom. Hazel Sperling, Esther Howard, Jack White. A merry mix-up of sailors and their sweethearts. 1089 SHOWIN' OFF, flash with the Vitaphone Kiddies. Di- rector, Roy Mack. 1089 SHOWIN' OFF, presenting the Vitaphone Kiddies In a song and dance revue. 4127 SINKIN' IN THE BATHTUB (Looney Tunes No. 1). first of a series of animated song cartoons based on screen song hits. 3900 SHE WHO GETS SLAPPED, slapstick comedy with Tom Dugan. 1017 23— SKIDOO, with Lew Fields. Comic beer garden skit. 4284 SKIN GAME. THE, comedy of two bunco men at a circus side show, with Jack White, Bill Irving and Jack Duffy. Directed by Del Lord. 1015-16 SLICK AS EVER, with Harry J. Conley and Com- pany. Comedy of a lad who sought the truths of life. 2240-41 SOLOMON'S CHILDREN, a dramatlo playlet written especially for Vitaphone by Hugh Herbert in which Mr. Herbert plays an old Jewish father who believes his family likes him only ' for his money. 1019-20 SONG PLUGGER, THE, with Joe Frisco. Two songs. 3829 SOUTH SEA PEARL, THE, with Gaston Glass. Musi- cal comedy set in the South Seas. Filmed in Techni- color. 2268 SOUVENIRS, Sarah Padden. stage star. In a dramatic playlet of a mother of a shiftless son. 3279 SPANISH FIESTA, A, with Roberto Guzman, Mexican tenor, in a presentation of two popular songs of Spain. Filmed in Technicolor. 3279 STAND UP. THE, drama against the glittering back- ground of New Year's eve with Bobby Watson and Wilbur Mack. 1068 STEPPING OUT, comedy of a rube in the big city, with Joe Penner. Mary Phillips and Leo Donnolly. Di- rector. Roy Mack. 1025 STILL ALARM, THE, with Clifton Webb and Fred Allen. Comedy. 3636 STIMULATION, with Johnny Arthur In a comedy of a husband who leaves bis wife at home and tries to hare some fun with other women. 1119 STRAIGHT AND NARROW, satire on the "perfect crime" with Ed Robins and Allen Jenkins. 1030 STRONG AND WILLING, with Tnxio Friganza. Two songs. 1003 STRONG ARM. drama of prison life with John Har- rington, Henry O'Neil. E. L. Fernandez. Director Ed- mund Joseph. • 1 10 STUTTERING ROMANCE, A, comedy of a stammering Romeo, with Joe Penner and Dorothea Chard. 1054 SUBSTITUTE, THE, comedy of an air-frightened radio announcer. Written by H. 1. Phillips, featuring Charles Lawrence. Director, Harold Beaudine. 3850 SULTAN'S JESTER, THE, songs and dances in a Persian background. Filmed In Technicolor. 2575-76 SWELL HEAD, THE, a two-reel playlet starring Eddie Foy, son of the famous clown of vaudeville, and Bessie Love, film star, with five musical numbers. 3883 SURPRISE, a slapstick comedy with Tom Dugan and Barbara Leonard. 981 SYSTEM, with Dudley Clements and Evalyn Knapp la a comedy satire on big business methods. 2239 SUNNY CALIFORNIA, a comedy of California starring May McAvoy and Richard Carle. Neely Edwards and Arthur Collins In the cast. 1080 SYNCOPATED SERMON, A, the Hall Johnson Choir and Willard Robison in a rendition of negro spirituals. 983 TAKING WAYS, Ann Codee and Frank Orth in a comedy of love-making burglars. 995-96 TAXI TALKS, comedy-drama, with Mayo Methot. Kathern Alexander. Roger Pryor and others. 1037 TEMPLE BELLES, with Eddie Green, comedy with song and dance — a Harlemite burns up China. Director. Roy Mack. 1029 TENEMENT TANGLE, A, with Ryan & Lee. Comedy. 2319 TEN MINUTES, starring Robert Haines, famous char- acter of the stage, who plays a part of a prisoner In the death house. 2599 THANKSGIVING DAY. a delightful comedy by Addison Burkhart In which two young doctors and an under- taker play the chief roles. Harry Kelly Is In the cast. 1026 THANK YOU, DOCTOR, comedy skit set In a private sanitarium for the Insane. 937 THEN AND NOW. Billy and Eisa Newall in a song offering contrasting the courting days of 1890 with the flaming youth of today. 1104 THIRTEENTH PRISONER. THE. comedy of an unlucky Jailbird, with Willie Howard and Lee Koblmar. 1077 TINTYPES, comedy with songs and dance, with Chic Yorke and Rose King. Director. Roy Mack. 1105 TOM THUMBS DOWN, comedy on the country's latest craze, with Bobby Jams and Harry McNaughtoa. 3722-23 TRIFLES, a drama from the pen of Susan Glaspell. with Jason Robards, Sarah Padden, Blanche Frlderlcl. Frank Campeau and others. 4168 TWIXT LOVE AND DUTY, with Esther Howard. Eddie Graham and Walter Percival. One reel burlesque of old Western melodrama. 980 TWO ROUNDS OF LOVE, with James Rennie and Jean Dixon in a comedy of a scrapplly married stage pair. 2137 TUNING IN. a comedy sketch of a radio broadcasting room, four musical selections. 945 TWO OF A KIND, with Billy Lytell and Tom Fant 1b a novelty song offering. u 926-27 UNDER DOG, THE, a two reel comedy with James Barton, musical comedy star. 2134 UNDER THE SEA. the submarine Quartet with Gus Reed and his frollckers in sailor chanteys and sea songs. Mil UNFAIR SEX, THE. comedy In a Hell's Kitohen dance hall with Dan Healy and Dolly Gilbert. 3780 VANITY, a drama of a vain wife, with Ruth Lyons, Vivien Oakland and Rudolph Cameron. 1032-33 VARSITY SHOW, THE. two reel musical comedy. 977 VARSITY VAMP, THE. Lionel "Mike" Ames, Michi- gan D football player. In a female Impersonation. 3799 VENGEANCE, drama in the circus with Warner Rich- mond, Natalie Moorhead, Gardner James and Mickey MoBann. 4286 VICTIM, THE, comedy of a hen-pecked husband, with Frank Orth, Esther Howard and Florence Vernon. Di- rector, Del Lord. 2104 VISIONS OF SPAIN, Llna Basquette Is featured in this carnival of Spanish songs and dances. Sam Ash appears with Miss Basquette. w 1050 WANDERER, THE, Douglas Stanbury in songs. Direc- tor, Roy Mack. 998 WEBSTERIAN STUDENTS, Ryan and Lee in a comedy skit 3826 WEDDING OF JACK AND JILL. THE, a Technicolor musical offering with the clever Vitaphone Kiddles. 3849 WHAT A LIFE, musical travesty on prison reform. 2143 WHEN THE WIFE'S AWAY, a comedy sketch of a husband throwing a party while the wife's away. Wil- liam Demarest, songs and beautiful girls. 1083 WHERE THERE'S A WILL, comedy of a sick man on a health farm, with the famous stage comedian, George Hassell. 1083 WHERE THERE'S A WILL, George Hassell in a comedy of a wealthy uncle and a pair of scheming nephews. 3667 WHITE LIES, a drama of a Russian peasant girl In an American factory who finds her prince. 3873 WHO PAYS, John T. Murray and Vivien Oakland In a comedy of extravagant wives who make their husbands pay. 3668 WINDOW CLEANERS, THE, Neely Edwards and Lew Brice in a presentation of two warbling window-wash- ers singing about their profession. 2568-69 WIVES, ETC., starring Charles Ruggles of stage fame with a supporting cast of four. Ruggles plays a young man who gets married while drunk and finds his wife a complete stranger. 4240 WHO'S THE BOSS7, slapstick comedy, with Franklin Pangborn and Esther Howard. 915 WHO'S WHO, with Lang and Healy in a comedy rou- tine. 4249 WOMAN TAMER, THE, a circus comedy, with Billy Gilbert, Esther Howard, Roger Davis. Director, Bryan Foy. 4139 WON TO LOSE, a race track comedy, with Eddie Lam- bert and William Irving. 979 WORK, MILTON C, International bridge expert giving the humors and tragedies of the game while explaining some difficult hands. 1009 YAMEKRAW, a negro rhapsody with song and dance music by James P. Johnson, negro composer. 1043 YACHT CLUB BOYS in "A Private Engagement," com- edy with songs. Director, Arthur Hurley. ///. — Orchestras Release No. Orchestra 2584 Arnheim. Gus, Cocoanut Grove Orchestra. 2585 Arnheim, Gus and His Ambassadors. 2797 Bernie. Dave. Orchestra 2796 Bernie Dave, Orchestra. 958 Bernie, Ben, Orchestra. 549 Brown Brothers, Six Original. 2285 Burnett. Earl, Orchestra. 752 Cummins. Bernie and Orchestra. 823 Ellis. Segar and Hotel Embassy Orchestra 710 Green's Faydettes. 711 Green's Flapperettes. 729 Hallet. Mai and Orchestra. 730 Hallet, Mai and Orchestra. 21 14 Halstead, Henry, Orchestra. 422 Hawaiian Nights. 902 Heidt. Horace and His Californians. 908 Heidt. Horace and His Californians 732 Henry, Tal and Orchestra. 2280 Imperial Russian Cossacks. 869 Indiana Five, The. 2572 Ingenues. The. 2573 Ingenues, The. 705 Lerdo's Mexican Orchestra. 2561 Lowry, Ed and Orchestra. 2274 Lyman, Abe and Orchestra. 2338 Lyman. Abe and Orchestra. 707 Mexican, Tipioa Orchestra. 2266 Morgan, Gene, Orchestra. 2300 Newsboys Harmonica Band. 870 Nichols. "Red" and His Five Pennies. 872 Pollack. Ben and His Park Central Orchestra 770 Reisman. Leo and Hotel Brunswick Orchestra. 2594 Rich. Dick and Orchestra. 2595 Rich. Dick and Orchestra. 736 Rosenthal. Harry and Orchestra. 1 1 28 Santry, Harry, and His Soldiers of Fortune. 2123 Spikes. Reb and His Follies Entertainers. 2730 Stafford. Jesse Orchestra. 706 Tajado's Tipica Orchestra. 742 Tremaine. Paul and Aristocrats. 771 Vallee. Rudy and His Connecticut Yankees 2261 Wayman's Debutantes, Harry. 79 1 White, Jack and Montrealers. 844 White, Jack and Orchestra. IV. — Overtures, Marches and Concerts Release No. Title 2499 Ameer. The _ _ "Without Brice Fannie-M.V.E. 49338-2-3 Without 2479 Burlesco Pomposo . Without 2459 By Wireless Galop Without 2450 Cinderella Blues _ Without 2470 Cloister Episode. A. Without 2480 Cohens and Kellys, The Without 2389 Dance of the Hours _ Without 2918 D' Amour Without 2930 Desert Song Overture Without 462 Evolution of Dixie With Film 2380 Firefly Overture __ __ Without 2530 Funiculi Funlcula Without 2527 God Save the King..., Without 2428 Gold and Silver Without 2360 High Jinka Without 2400 Katinka : Without 2469 La Barcarolle .Without 2528 La Marsellaise Without 448 Light Cavalry Overture With Film 2460 Lindbergh Forever Without 2438 March Lorraine Without 2529 Marcia Reale of Italy -Without 2440 Mariette-French 2 Step. Without 2489 Mexicana _ Without 263 Mignon - — Without 2437 Mile. Modiste Without 2510 Moon Maid _ - Without 450 Morning. Noon and Night _ With Film 2390 Morris Dance Without 2429 National Emblem March. Without 2490 Nochecita Without 461 Orpheus Overture With Film 2488 Our Gang Kid Comedy -.._ Without 2170 Phedre Overture _ _ — With Film 447 Poet and Peasant With Film 449 Raymond Overture With Film 2410 Sari Overture Without 2439 Semper Fidelis — — Without 2399 Shepherd's Dance Without 2519 Speed Maniacs Without 381 Spirit of 1918..- With Film 2449 Spirit of St. Louis Without 2330 Stars and Stripes. Overture Without 2520 Star Spangled Banner . Without 2448 Suite From the South. Without 314 Tannhauser Overture With Film 2509 Three Twins Without 2378 Torch Dance Overture Without 2419 Under the Starry Banner Without "Without means record without flint. SONG HITS IN Picture AFRICA SPEAKS ALL QUIET ON THE WESTERN FRONT ANIMAL CRACKERS BIG BOY BIG PARTY BIG POND BLAZE 0' GLORY BORDER ROMANCE BRIDE OF THE REGIMENT BRIGHT LIGHTS CALL OF THE FLESH CALL OF THE WEST CAPTAIN OF THE GUARDS CHEER UP AND SMILE CRAZY THAT WAY CUCKOOS. THE CZAR OF BROADWAY Producer Columbia Universal Paramount Warner Bros. Songs ( 8) African Serenade the Western Paramount Sono Art Tiffany Firit National First National M G M Columbia Universal Fox R K 0 Universal (18) All Quiet Front ( 7) Why Am I So Romantic (19) Little Sunshine (19) Tomorrow Is Another Day (19) Liza Lee (19) Hooray for Baby and Me (12) Bluer Than Blue Over You (12) Good for Nothing But Love (12) Nobody Knows But Rosie ( 7) You Brought a New Kind of Love to Me ( 7) Livin' in the Sunlight ( 7) Mia Cara (16) Wrapped in a Red. Red Rose (16) Dough-Boy's Lullaby (16) Put a Little Salt Blue-Bird's Tail the DANCING SWEETIES Warner Bros. DANGEROUS NAN McGREW Paramount DEVIL HAY CARE M G M OIVORCEE. THE M G M DOUBLE CROSS-ROADS Fox D0UGH-B0Y3 M G M EYES OF THE WORLD United Artists FLORODORA GIRL M G M FOLLOW THRU Paramount FREE AND EASY M G M FROZEN JUSTICE Fox BIRL FROM WOOLWORTH'S First National GLORIFYING THE AMERICAN GIRL Paramount GOLDEN DAWN Warner Bros. GOOD INTENTIONS Fox BRAND PARADE Pathe SREAT GABBO Sono Art HELLO, SISTER HIDE-OUT HOLD EVERYTHING Bono Art ( 3) Yo Te Adoro ( 9) Brokenhearted Lover ( 9) Dream Away ( 9) When Hearts Are Young (19) Nobody Cares If I'm Blue (19) Every Little Girl He Sees (19) Song of the Congo (14) Lonely ( I) Sittin' on a Rainbow (18) For You (18) You. You Alone (18) Maids on Parade (12) Where Can You Be (12) Scamp of the Campus (12) You May Not Like It (12) Shindig (12) When I Look Into Your Eyes (12) Let's Do ( 9) I Love You So Much ( 9) Dancing the Devil Away (18) That Homestead Steady of Mine (18) Collegiate Love (18) Melancholy (19) Kiss Waltz (19) Hullabaloo ( 7) Dangerous Nan McGrew ( 7) I Owe You (14) Charming (14) Shepard's Serenade (14) If He Cared (10) Won't You Give In (12) My Lonely Heart (14) Sing ( 8) Love Alone (10) My Mother Was a Lady (10) Also seven other old-timers ( 7) A Peach of a Pair ( 7) It Must Be You (14) The Free and Easy (14) It Must Be You ( 5) The Right Kind of Man (19) Someone (19) You Baby Me. I'll Baby You (19) Oh What I Know About Love ( 6) There Must Be Someone Waiting ( 9) Aftica Smiles No More ( 9) In a Jungle Bungalow ( 9) My Heart's Love Call (12) A Slave to Love ( I) Molly ( I) Moanin' For You ( I) Alone in the Rain (17) I'm In Love With You (17) Web of Love (17) Icky (17) New Step (17) Every Now and Then (16) What Good Am I Without You Universal (18) Can It Be (18) Just You and Warner Bros. ( 5) When the Little Red Roses ( 5) Sing a Little Theme Song ( 5) To Know You Is to Love You ( 5) Take It on the Chin ( 5) Physioally Fit ( 5) Isn't This a Cockeyed World ( 5) Girls We Remember ( 5) You're the Cream in My Coffee Key Numbers to the Publishe [NOTE. The following music publishers are listed alphabetically. The songs are listed according to the motion picture production in which they are featured and these films are listed alphabetically by tide in the adjoining columns. The number preceding the tide of each song is the key number indicating the publisher of the song.] No. I— AGER, YELLEN, BORNSTE1N COMPANY, 745 Seventh avenue. New York. N. Y. No. 2— IRVING BERLIN,, INC., 1607 Broadway. New York City. N. Y. No. 3— BIBO-LANG MUSIC COMPANY, 1595 Broadway, New York, N. Y. No. 4 DAVIS, JOE (formerly Triangle) 1659 Broadway, New York, N. Y. No 5— DESYLVA. BROWN & HENDERSON, INC.. 745 Seventh ave. (Subsidiary of Warner Brothers). No. 6— DONALDSON. DOUGLAS AND GUMBLE, 1595 Broadway, New York, N. Y. No 7—FAMOUS MUSIC CORPORATION, 719 Seventh avenue, New York, N. Y. (Sub- sidiary of Paramount Publix). No 8— LEO FEIST. INC., (RADIO MUSIC COMPANY) 231 W. 40th street, New York, N. Y. Picture HONEY HOT FOR PARIS ISLE OF ESCAPE IT'S A GREAT LIFE JAZZ CINDERELLA KING OF JAZZ LADIES IN LOVE LEAVE IT TO LESTER LET'S GO NATIVE LET'S GO PLACES LOVE AMONG THE MILLIONAIRES LOVE AT FIRST SIGHT LOVE COMES ALONG LOVE FINDS A WAY LOVE IN THE ROUGH LOVE PARADE MAN TROUBLE MARIANNE MASK AND THE DEVIL M1TRIMONIAL BED MAYBE IT'S LOVE MELODY MAN MERRY-GO-ROUND MONTE CARLO MOUNTED STRANGER MY MAN NEAR THE RAINBOW'S END Songs ( 7) Sing You Sinners ( 7) Let's Be Domestic ( 7) In a Little Hope Chest ( 7) I Don't Need Atmosphere ( 6) Sweet Nothings of Love ( 6) I'm the Duke of Ka-Ki-Ak ( 6) If You Want to See Paree ( 9) Drink to the Isle of Love ( 9) My Kalua Rose ( 2) I'm Following You ( 2) Hoosier Hop ( 2) I'm Sailing on a Sunbeam ( 3) True Love ( 3) Too Good to Be True ( I) Song of the Dawn (DA Bench in the Park (Dl Like to Do Things ( I) Musical Charms ( I) Happy Feet ( 8) It Happened In Monterey ( 8) Ragamuffin Romeo ( 8) My Bridal Veil ( 3) 0 How I Love You (7) I'm Yours ( 7) Let's Go Native ( 7) It Seems to Be Spring ( 7) I Got a Yen for You (12) Fascinating Devil (12) Boop Boop a Doopa Dos Tn (12) Snowball Man ( 7) Love Among the Millionaires ( 7) Believe It Or Not, I've Um My Mind ( 8) Love at First Sight ( 9) Until Love Comes Along (10) A Kiss Before Dawn (14) Go Home and Tell Yai Mother (14) I'm Learning A Lot Froi You (14) I'm Doing That Thing (14) One More Waltz Paramount ( 7) Dream Lover ( 7) My Love Parade ( 7) March of the Grenadiers Warner Bros. ( 2) To My Mammy ( 2) Let Me Sing and I'm Hapt ( 2) Across the Breakfast Table Fox (12) Pick Yourself Up, Brui , Yourself Off Producer Paramount Fox Warner Bros. M G M Chesterfield Universal Chesterfield Paramount Paramount Chesterfield R K O Pathe M G M M G M M G M Warner Bros. Warner Bros. Columbia Universal Paramount ( 5) Marianne (10 JFrasquita Serenade Also known as. My Lltt Nest of Heavenly Blue (19) Fleur D'Amour (13) Maybe It's Love ( 2) Broken Dreams (18) Let's Go On a Merry-G Round ( 7) Beyond the Blue Horizon ( 7) Give Me A Moment, Please ( 7) Always, I'm Always Universal (10) Wonderful Star of Love Warner Bros. (II) I'm an Indian Trem Carr (16) Ro-Ro-Rolling Along _- CURRENT FILMS the Songs in This Directory No. 9— HARMS. INC.. 62 W. 45th itreet. or 1571 Broadway. New York, N. Y. (Sub si diary of Warner Brothers). No. 19— EDWARD B. MARKS MUSIC COMPANY. 225 W. 46th street. New York, N. Y No. II— MILLS MUSIC. INC.. 150 W. 46th street, New York. N. Y. No. 12— RED STAR MUSIC COMPANY, 729 Seventh avenue. New York, N. Y. (Sub sidiary of Fox). No. 13— JEROME H. REMICK MUSIC COMPANY. 219 W. 46th street. New York. N. Y (Subsidiary to Warner Brothers). No. 14— ROBBINS MUSIC CORPORATION. 799 Seventh avenue. New York. N. Y. (Sub sidiary of Metro-Goldwyn-Mayer). No. 15— SANTLY BROTHERS. 755 Seventh avenue. New York. N. Y. No. 16— SHAPIRO. BERNSTEIN AND COMPANY. INC., 1567 Broadway, New York N. Y. No. 17— SHERMAN. CLAY AND COMPANY. 745 Seventh avenue. New York, N. Y. and Kearney and Sutter streets, San Francisco (main office). No. 18— UNIVERSAL MUSIC. LTD. (formerly Handman, Kent & Goodman) 745 Seventh ave.. New York, N. Y. (subsidiary of Universal Pictures Corporation). No. 19— M. WITMARK AND SONS, 1659 Broadway, New York. N. Y. (Subsidiary of Warner Brothers). No. 20— VINCENT YOUMANS. INC.. 67 W. 44th street. New York, N. Y. Picture NIGHT WORK OH SAILOR BEHAVE QUEEN HIGH REMOTE CONTROL RICH PEOPLE RIO RITA I SACRED FLAME SAFETY IN NUMBERS SALLY SAP FROM SYRACUSE SEA BAT SEE AMERICA THIRST SEEING STARS SHOW BOAT SLEEPING CUTIE SONG 0' MY HEART Producer Pathe Warner Bros. OTHER TOMORROW First National PARAMOUNT ON PARADE Paramount PARDON MY GUN Pathe PARTY GIRL Tiffany PLAY BOY OF PARIS Paramount PLEASANT SINS Superior (British) PUTTIN' ON THE RIT2 United Artists Paramount M G M Pathe R K 0 First National Paramount Songs (16) Tired of My Tired Man ( 5) When Love Comes in the Moonlight ( 5) Highway to Heaven ( 5) Leave A Little Smile (10) Down South (10) Kiss Before Dawn ( 7) Sweepin' the Clouds Away ( 7) Any Time's the Time to Fall in Love (10) Apache Dance (16) Deep Down South (16) Oh How I Adore You (16) Farewell ( 7) It's a Great Life If You Don't Weaken ( 7) My Ideal (10) Hello Margot (10) In Each Other's Arms (10) Gin and It ( 2) Puttin' on the Rltz ( 2) With You ( 2) There's Danger in Your Eyes. Cherie ( 2) Alice in Wonderland (15) Singin' a Vagabond Song ( 7) Seems to Me ( 7) Brother, Just Laugh It Off ( 7) I'm Afraid of You (14) Just a Little Closer ( 5) One Never Knows ( 8) You're Always in My Arms ( 8) Rio Rita ( 8) If You're in Love You'll Waltz ( 8) Sweetheart We Need Each Other ( 8) Ranger's Song ( 8) Kinkajou ( 8) Following the Sun Around (13) The Sacred Flame ( 7) My Future Just Passed ( 7) Do You Play. Madame ( 7) Bee in My Boudoir First National ( 9) Sally ( 9) If I'm Dreaming ( 9) Wild Rose ( 9) Look For the Silver Lining ( 9) All I Want to Do Do Do Is Danoe Paramount ( 7) I Wish I Could Sing a Love Song M G M (14) Lo Lo Universal (18) Let's Take the Whole World for a Ride (18) Do Ya, Don't Cha. Won't Chaf Universal (10) Dancing Butterfly Universal (10) Down South R KO (10) Wonderful Star of Lovs Fox (12) Song O' My Heart (12) I Feel You Near Me (12) A Pair of Blue Eyes (12) Rose of Tralee Picture SONG OF THE CABALLERO SONG OF THE FLAME SONG OF THE ISLANDS SONG OF THE WEST SONS OF THE SADDLE SO THIS IS PARIS GREEN SOUTH SEA ROSE SPORTING YOUTH STORM. THE SUNNYSIDE UP SUNNY SKIES SWEETHEARTS ON PARADE SWING HIGH TANNED LEGS THEIR OWN DESIRE THEY LEARNED ABOUT WOMEN TIGER ROSE TOP SPEED TRESPASSER. THE VAGABOND KING VAGABOND LOVER VIENNESE NIGHTS WER WIRD DENN WEINNEN WAY OUT WEST WHAT A WIDOW WHAT MEN WANT WHITE HELL OF PITZ PALU WHOOPIE WHY LEAVE HOME WILD COMPANY WOMEN EVERYWHERE YOUNG DESIRE YOUNG MAN OF MANHATTAN Producer Universal First National Songs Tiffany Warner Bros. Universal Paramount Fox Universal Universal Fox Tiffany Columbia Pathe (18) Mi Caballero ( 9) One Little Drink ( 9) When Love Calls ( 9) Palace Song ( 9) Liberty ( 9) Passing Fancy ( 9) Harvest Song (10) Song of the Islands (19) Come Back to Me (20) The One Girl (20) West Wind (18) Trail Herd Song (18) Down the Home Trail ( 3) La La Mama ( 5) South Sea Rose (10) Dancing Butterfly (instrumental) (18) Pierret and Pierrote ( 5) Sunnyside Up ( 5) Aren't We All ( 5) If I Had a Talking Picture of You ( 5) Turn on the Heat ( 3) Wanna Find a Boy ( 3) Must Be Love ( 8) Sweethearts on Parade (16) It Must Be Love (16) Do You Think I Could Grow on You (16) There's Happiness Over the Hill (17) Shoo the Hoodoo Away (17) With My Guitar and You ( 9) You're Responsible ( 9) With Me— With You (14) Blue Is the Night ( I) A Man of My Own ( I) There Will Never Be Another Mary ( I) Harlem Madness ( I) Does My Baby Love ( I) He's That Kind of Pal ( I) Alntcha Baby (19) Day You Fall In Love ( 9) Looking for the Lovelight in the Dark ( 9) As Long As I Have You ( 9) Knock Knees ( 2) Love, Your Spell Is Every- where ( 7) Only a Rose ( 7) Song of the Vagabonds ( 7) Some Day ( 7) Vagabond King Waltz ( 7) Love Me Tonight ( 7) Little Kiss Eaeh Morning ( 9) I Love You. Believe Me I Love You ( 9) Then I'll Be Reminded Tn You (II) Nobody's Sweetheart Warner Bros. ( 9) I Bring a Love Song ( 9) You Will Remember Vienm ( 9) Here We Are ( 9) Regimental March ( 9) I'm Lonely ( 9) Ja Ja Ja (Yes Yes Yes) M G M M G M Warner Bros. First National United Artists Paramount R K O British Inter- national (made in Germany) M G M United Artists (10) No Use Crying Ziegfeld- Goldwyn Fox Fox Universal Paramount (14) Singin' a Song to the Stars (20) Love Is Like a Song (20) Your the One (20) Say, Wee Cherie (18) My Baby and Me (18) What a Perfect Night for Love (18) Loving You ( 6) My Baby Just Cares For Me ( 6) She's a Girl Friend of a Boy Friend of Mine ( 8) I'll Still Belong to You ( 5) Look What You've Done to Me (12) That's What I Like About You (12) Beware of Love (12) One Day (10) Hello Margot ( 7) I've Got It ( 7) I'll Bob Along With a Bob- O-Link . ► S N MACK SENNETT BREVITIES Mack Sennett fun at its best. Mack Sennett Natural Color. Novelty settings for uproarious laughs. Here is something really new and better. THE BLUFFER TAKE YOUR MEDICINE with Andy Clyde f§B«#Wfc Nothing more captivating in rhythm or more contagious in humor has ever shown on your screen. A Terry -Toon will put any audience in better spirits. FRIED CHICKEN JUMPING BEANS "SCOTCH HIGHBALLS" WILLIAM J. BURNS DETECTIVE MYSTERIES The world's greatest detective tells his most thrilling experiences. The millions who always love a good crime thriller are a ready-made audience for these gripping mystery tales. LYMAN H. HOWE'S HODGE-PODGE For years Hodge-Podge has maintained an am- azing popularity with its mixture of sense and nonsense. .Now. synchronized with sound, these novelties are funnier, more entertaining, a still more important feature of your program. OVER THE AIR A MEDLEY OF RIVERS TUP with these SHORT SHORT SUBJECTS Tariety is nowhere found to such an extent as in the modern one-reel talking picture. That's one reason the short short subject this season is playing the most important part in many years in the plans of big showmen. Another reason is the super- quality entertainment which Educational has brought into its four great series of one- reel pictures. Comedy, novelty, drama, beauty, thrills— they're all there in these popular one -reel attractions that will snap up any show anywhere. EDUCATIONAL FILM EXCHANGES, E. W. H AMNIONS, President M.mb.r. Motion Plctur. Producer, and Distributors of Am.rica, Inc., Will H. Hays. Pr.sld.nt Bringing the New Motion Picture to the Public EXH IBITO RS —in Better Theatres Section RALD W KISS YOUR RECORDS GOOD BYE! Warfield, Frisco, smashes "Big House" totals. Columbia, Wash., biggest since "Broadway Melody". (What an actress! One minute they're screaming with laughter at her. The next they're brushing away a tear. She's the public's idol I) MARIE (People said he could never equal his "Butch" in "The Big House." Well, here's a role that tops it. A flock of laughs! A pack of heart- throbs. A pictureful of drama!) WALLACE DRESSIER BEERY m "MIN AND BILL )) Suggested by Lorna Moon's "The Dark Star" directed by George Hill METRO-GOLDWYN-MAYER'S Extended Run Smash! Vf»l Iftl Mn ft Entered as second-class matter, August 20, 1917, at the Post Office at Chicago, lit., under the act of March 3, 1879. Published Mnvcmhpr ^Q IQIO '• "-"' ™u' ° weekly by Quigley Publishing Co., at 407 South Dearborn St.. Chicago. Subscription. $3.00 a year. Single copies, 25 cents, ^"vcmuci **., i~r-"J ALEXANDER FILM SERVICE, INC. Pittsburgh, Pa. FIRST GRAPHIC EXCHANGE Buffalo, N. Y. FIRST GRAPHIC EXCHANGE Albany, N. Y. EXCELLENT PICTURES CORP. Detroit, Mich. SECURITY PICTURES Chicago, 111. SECURITY PICTURES Indianapolis, Ind. FISCHER FILM EXCHANGE CO. Cleveland, Obio FISCHER FILM EXCHANGE CO. Cincinnati, Obio WORLD-ART PICTURES OF N. E., IXC. Boston, Mass. WORLD-ART PICTURES OF N. E., INC. New Haven, Conn. EXCELLENT FILM EXCHANGE Toronto, Canada NOW BOOKING AT ARTHUR C. BROMBERG ATTRACTIONS Atlanta, <■«. ARTHUR C. BROMBERG ATTRACTIONS Charlotte, N. C. ARTHUR 0. BROMBERG ATTRACTIONS New Orleans, La. ARTHUR C. BROMBERG ATTRACTIONS Tampa, Fla. ALLIED FILM EXCHANGE, INC. Dallas, Texas ALLIED FILM EXCHANGE, INC. Oklahoma City, Okla. SHEFFIELD EXCHANGE SYSTEM Seattle, Wash. SHEFFIELD EXCHANGE SYSTEM Portland, Ore. SHEFFIELD EXCHANGE SYSTEM Salt Lake City, Utah SHEFFIELD EXCHANGE SYSTEM Denver, Colo. CONTINENTAL REPRODUCER CO. Milwaukee, Wis. CAPITAL FILM EXCHANGE New York City CELEBRATED FILM EXCHANGE Minneapolis, Minn. HOME STATE FILM EXCHANGE, INC. Little Rock, Ark. CAPITOL PICTURES CORP. Omaha, Nebr. GOLD MEDAL FILM CO. Philadelphia, Pa. GOLD MEDAL FILM CO. Washington, D. C. MIDWEST FILM DISTRIBUTORS, INC. Kansas City, Bio. PROGRESSIVE PICTURES, INC. St. Louis, Mo. CO-OPERATIVE FILM EXCHANGE San Francisco, Calif. CO-OPERATIVE FILM EXCHANGE Los Angeles, Calif. ITLMOPHONE RENTERS, LTD. Broadmead House, Panton St., London, S.W. 1, England. BIG 4 FILM CORPORATION 130 W. 46th ST., NEW YORK CITY John R. Freuler, President ' 1ft IB November 22. 1930 EXHIBITORS HERALD -WORLD i pg5N*®TEM BER Will be the biggest month in talkie histoby ! . .It YS.lt. RIvM T'S always a good season for a good show. That was never so true as today. People are spending money for entertainment carefully — but they are spending it. The grosses piled up by really outstanding attractions exceed even boom-time figures. With this in mind, I said to Jesse L. Lasky, Paramount's first vice president in charge of production, some weeks ago: "If you could arrange your studio operations so that four or five of our finest pictures could be released in November, the benefit to theatres and to Paramount would be tremendous". I said to the Harold Lloyd Corporation: "The industry needs Mr. Lloyd's new picture right now. Please bend every effort to a November 1st release for 'Feet First'". Both Mr. Lasky and Mr. Lloyd have come through magnificently. Theatre men will rejoice with me in the fact that PARAMOUNT IS RELEASING BETWEEN NOW AND DECEMBER 1st, 7 OF THE GREATEST PICTURES IN THE HISTORY OF THIS BUSINESS: HAROLD LLOYD inwFEET FIRST", in my opinion and that of everybody who has seen it, the finest Harold Lloyd comedy in many years. The first week's business at the Rialto, New York, is terrific. I believe Lloyd records all over the country are due to fall. MAURICE CHEVALIER in "PLAYBOY OF PARIS". Did $14,000 above normally good business at Paramount, New York and held second week. This popular star's best liked attraction practically everywhere — and that means top money. LAUGH 1 LR .With Nancy Carroll, Fredric March and Frank Morgan. A new type of strong comedy- melodrama handled in a new way by Director D'Arrast that seems to be exactly what the modern public wants. I have heard more trade and public advance comment on this picture than any on our program. It seems destined for sensational success. GEORGE BANCROFT in "DERELICT". This star whom Variety's survey named the strongest box office draw in the business, comes back with a mighty wallop, in this action story of the sea. His strongest vehicle since "Underworld", beyond a doubt. « <*&■■ --'■— "' ■-*•■■'■ ■ .-,-■ ...• . v..;i:V;I-.'.>:- v'-'-'c;!,'-' V V. .,;;..'•' I ot\e oi David' * 0itheV^r< tutes ******* . seeH- that evetV \ emoV ed the iost »* iV\t^ to -At S*cr nion in tUe^^:-lrttfTeWPh the Ssrawi "After all, few talk- ies have managed to capture a mood of poignancy or wist- fulness such as is in- herent in this story. Richard Cromwell, who makes his screen debut here, is excellent." — George Gerhard in the Evening World * * * "Young Dick r «**« by I, :hca°r':mbia dreamy anH armin^- -•»•££ rthd;termined executives siv 'Umbia David ' IJ, "S " "r°,,"We T°J'abIe David' is a of merit It h movie CotP ota- l\t Vs a Co\« .duct mbVa attVve ^^ctUteS"opetved tecetv t\V &°o d t^V tbVe UonP^- .t Vsa^- irroVa, pavid, *nS is*' -John Cohen Jr. in the Even in 6 Su« ■MB ■i/?*' m m mm Cromwell < unknown, de_ -con. hereby«ets re effort thar S °d eme«a,nme„t - i : ; ^ '^•«?Si''^f® ai^Pm pKeSwis WwB MayfairTheatredxdaUtt ing in the dark. _0ui„,, „„,*»* -"" v-'T.<: f&**^- ■■. W^MiMftM^M IP • • and a New Star was made Overnight in the Gorgeous Premiere at the GREAT R. K. O. MAYFAIR THEATRE DAVI D «.Tol'»ble David' is • fine,sensitive, beauty W directed and acted pic ture-AUofthisisbeau- << It is °% iV $?yt tof, ci>ard'Xu«g~?'eve />** ^1 c *o *cf( eh rked out with leading up to a thrilling e'o/( O/*. tifuiiy wo each scene the climax, and terrific fight be- tween David and Luke '«4i* *"*>/« eji '*//! *<£*, "«-, '*. /< <* th a c°m elms, «" ,we bettet W» iaVs tbf Ctotn^e"« t0Ye ad- Banbe^ss Joan «ii*ab\t as «s»al'^e, and *e*dl cast- Si featuring RICHARD CROMWELL "TA , The Independent Film Trade Paper EXH IBITORS HERALD WORLD Home Office: 407 So. Dearborn St. Chicago In This Issue — R K O-PATHE MERGER Deal Amalgamating R K 0 and Pathe Is Ex- pected to be Completed by January 1 — Lee Marcus Denies Knowledge of Any Plans to Place Him in High Executive Position With Pathe — Reported $5,000,000 Figure Is Called Absurdly Low for Transaction. SPOOR "NATURAL VISION" Quasi-Stereoscopic Version of RKO's "Dan- ger Lights" Is Presented as First Feature by "Natural Vision" Process to be Shown to Public — Audience Reaction at State-Lake in Chicago Indicates Large Measure of Success Attained by Spoor and Berggren. COMPLETE INDEX TO CONTENTS NEWS United Artists' $3,500,000 "war chest" to build fifteen theatres in cities where Fox has only slight competition. Fight against state censorship is launched at Ohio M P T O con- vention— 200 at Allied Amusements meeting on Coast are warned to act against inimical drills. Vaxman in new Advertising Council to aid exhibitors showing "Warner Brothers and First National pictures. Warner Brothers nets $7,074,621 in fiscal year ended August 30— Advertise and work is Paramount plan, says Zukor. DEPARTMENTS The Short Feature 52 Music and Talent 53 Box Office Promotion 45 Classified Advertising 60 Chicago Personalities, by Jim Little 62 FEATURES New Product 35 The Voice of the Industry (Letters from Readers) 59 Securities Price Range 22 Hollywood, by Douglas Hodges 38 Broadway 18 Sound Reproduction 42 Pictorial Section 23 J. C. Jenkins — His Colyum 41 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Metro-Goldwyn-Mayer, Big 4 Film Corporation, Educational, Fox, Paramount, Columbia, Universal, First National, Warner Brothers, Pathe, McGraw-Hill Book Company, Inc., Chicago Show Printing Company, Chalmers Publishing Company. MUSIC AND TALENT— M. Witmark and Sons, Otto Gray, Ted Meyn, Quality Slides, Brooks Costumes. CHICAGO 407 South Dearborn St. Telephone Harrison 0035-36-37-38 Cable Address : Quigpubco EDWIN S. CLIFTORD, General Manager ERNEST A. ROVELSTAD, Managing Editor GEORGE CLIFFORD, Business Manager HOLLYWOOD 160S North Cahuenga St. Telephone Gladstone 2118-2119 DOUGLAS HODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES NEW YORK 565 Fifth Avenue Telephone Wickersham 2366-236" JAY M. SHRECK, New York Editor HERBERT FECKE and RAYMOND GALLO Advertising Representatives LONDON THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 SUBSCRIPTION RATES: United States and its possessions, Canada and all countries of the Americas $3.00 per year; Great Britain and its colonies £1 per year. Other foreign countries $5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. The HERALD- WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request. Understanding Each Other IN the Better Theatres section this week, the Herald- World presents an article which can well be read and studied by everyone connected with the motion picture in- dustry. Its author is Gordon S. Mitchell and its title is "'The New Motion Picture and the Public." Mr. Mitchell expresses in clear and interesting terms the essential difference between audience reaction to the silent and the sound picture. It is distinction which most thea- tre owners are vaguely conscious of but have not fully recognized. Writing from the studios, the author shows a surprising knowledge of the problems confronting the showman in attempting to meet the revolutionary changes which have taken place in the business. It will especially sur- prise the theatre owner who has felt the studio hasn't "given a whoop" about what the exhibitor was up against. In presenting this article, the Herald- World feels that it is not only providing interesting and instructive mate- rial but it is contributing toward a better understanding between the two extreme ends of the business, the people who make the pictures and the people who have to sell them to the public. Studio workers have had serious problems. They have made mistakes. At times, it may have appeared, their progress toward perfection has been unnecessarily slow. But they have striven to improve the product. "Perfect pictures," as Mr. Mitchell concludes, "come closer to attainment only as cooperation and understand- ing is extended throughout the entire field of motion pic- tures— the studio, the laboratories — and the theatre." The Laugh Starts AN object lesson in what is apt to happen when out- ■*■ *■ siders are dragged into a controversy within the indus- try is apparently to be written in Houston. Will Horwitz, president of the Texas Allied Exhibitors, who after attempting to fight a fair adjustment of the protection arrangements in his home city countered with an ill advised campaign for state censorship, is already on the defensive in his own town. The Gargoyle, which looks over the happenings in Houston in a sophisticated manner, not only declines to take him seriously but cannily looks in back of his pub- lic declarations for his ulterior motives. "Will Horwitz feels cut up over our having questioned his sincerity in this censorship crusade," the Gargoyle com- ments in a recent issue. "He carried two column ads in the Tuesday dailies (we thank him for the free ride), bought a couple of columns in this issue (we thank him for the revenue) and wrote us a letter, which you'll find over in the letter column, all telling us how wrong we are in sug- gesting that he is not the soul of consistency or that he mav have reasons other than moral or patriotic ones for urging a state censor board. "Not being a mind reader nor having attended his little private censorship parties, we naturally could not be ex- pected to know how valiantly Will has been fighting in his dark room for purity on the screen, for lo ! these many moons. We'll take his word for it, though we'd like to know why he's hiding the light of his crusading virtually under a bushel for so long. We'd never thought of him as a shrinking violet up to the present. "But, in his several answers, Will failed to mention the chief criticism we levelled against his campaign — namely, that he'll have to rouse the forces of Intolerance, if he hopes to get anywhere with it. Is Will ready to join the fellowship which includes Frank Norris, Atticus Webb, Tom Heflin, Bishop Cannon? Houston's own reverend John E. Green would not only like to see censorship, he'd like to see Will and all his fellow exhibitors squelched, abolished, put out of business. He hasn't gone to a show in twenty years. Shall we now be entertained by Will's enlisting the Reverend in his crusade? Politics are said to make strange bed-fellows. So, apparently, do crusades. "And while we grant Will a certain consistency, while we may sympathize to some extent with his troubles as an independent theatre owner, we're still not dissuaded from thinking that his primary purpose in harassing the Movie Barons, as he calls them, with a threat of censorship is to secure concessions, agreements from them which he thinks necessary to the profitable operation of his theatres. We wonder, in other words, how long after they had met his terms, he would retain any active interest in the censor- ship business.'' Horwitz has started a laugh. It will probably reecho long after he would like to forget it. AAA Advertise and Work ADOLPH ZUKOR, one of the outstanding successes in ■the motion picture business, standing at the head of a company which has made a success in all three of the major branches of the business, production, distribution and exhibition, shares the secret of his success with the entire industry. "Advertise and work" is the message he gave interview- ers in Los Angeles a few days ago. He has said the same thing many times before. It is a phrase which will bear reiteration. And it is particularly timely at the present moment. Exhibitors HERALD-WORLD MARTIN J. QUICLEY, Publisher and Editor Incorporating Exhibitors Herald, founded 1915; Moving Picture- World, founded 1907; Motography, founded 1909; The Film Index, founded 1906. Published every Friday by Quigley Publishing Company, 407 S. Dearborn Street, Chicago; Martin J. Quigley, President; Edwin S. Clifford, Secretary; Georg* Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre- •pondeiice should be addressed to the Chicago office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every fourth week as section two of Exhibitors Herald- World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two *i Exhibitors Hibald- World. Other Publication*: The Motion Picture Almanac, Pictures and Personalities, published annually; Tie Chicagoaw. November 22, 1930 EXHIBITORS HERALD -WORLD 17 Predict RKO-Pathe Merger Completion by January First Marcus Denies Being Slated For High Executive with Pathe Deal Not Completed — Report Possibility R K O May Take Over at Least One Independent Article of Food Is Admission "Ticket" (Special to the Herald-World) NEW YORK, Nov. 20.— Fifteen thousand children will use some ar- ticle of food for admission at the Thanksgiving Food Matinee to be held in Fox theatres in Manhattan and the Bronx on Saturday morning. It is expected that enough food will be obtained in this manner to pro- vide meals for 5,000 needy families. Films That Sell Are Keeping Industry Thrifty: Reisman Motion Pictures Not Feeling De- pression, U Sales Head Says on Coast (Special to the Herald-World) HOLLYWOOD, Nov. 20.— Phil Reisman, general salesmanager of Universal Pictures Corporation, here for a conference with Carl Laemmle and to review current Universal product, declared this week that the film in- dustry is not feeling the general depression to any great extent because producers are "get- ting wise to themselves" and are "giving the exhibitors and the public what they want." "A survey of the market reveals that neither exhibitors nor the public want any specific type of picture — the only demand they are making is for good pictures, whatever their general classification may be," he said. "The new and the unusual is being sought by exhibitors, however, due to the fact that talking pictures have lost their novelty. The producer who creates the unusual has the best chance for 1931-32." "Ad" Men to Discuss Problems at New York Meeting, Jan. 28-30 (Special to the Herald-World) NEW YORK, Nov. 20.— A national conven- tion for the purpose of discussing the many phases of screen advertising is slated for New York January 28 to 30. It will be held at the Roosevelt hotel under the auspices of the Screen Advertisers Association, which is the motion picture department of the Advertis- ing Federation of America. Among those who will be invited to attend are advertising agency representatives, adver- tisers, trade associations, producers and dis- tributors, manufacturers and distributors of equipment and others. Columbia Earnings for Quarter $237,086; Net for Dividends $143,573 (Special to the Herald-World) NEW YORK, Nov. 20.— The financial state- ment of Columbia Pictures for the quarter ended September 27 shows earnings of $237,- 086 before amortization of film rights pur- chased. Net profit available for dividends equalled $143,573. name, the theatre is Oriental in design and furnishings. (Special to the Herald-World) NEW YORK, Nov. 20.— Despite reports to the contrary, the RKO-Pathe merger has not been completed. This was stated to a Herald-World repre- sentative today by a man informed of the status of negotiations. The deal has been on and off many times in recent weeks but it is understood now that things look favorable for its consummation by January first. Many rumors have been current regarding 2,200, has been opened. As indicated by its R K O's expansion program, and it was stated today by a person in the know in film circles that there is a possibility of the company taking over at least one of the independents after the first of the year. Lee Marcus Denies Transfer One report which spread along Broadway this week was to the effect that Lee Marcus would assume a high executive post with Pathe. Marcus, who is executive vice presi- dent of Radio Pictures, told the Herald- World, however, that "I don't know any- thing about it. They haven't made me any offer." This report gave rise to speculation that the R K O-Pathe deal had gone through and that Marcus' transfer was merely the initial step in consolidating the two companies. This ap- parently was without foundation. It is further understood that Cortland Smith, as head of Trans-Lux Corporation, of which R K O owns 50 per cent of stock, would be definitely concerned in the reorganization in the event that the pending deal is completed as now anticipated. Doubt $5,000,000 Figure David Sarnoff, president of RCA, who has been active with Joseph P. Kennedy in nego- tiations, has been unapproachable to repre- sentatives of the press, as have other execu- tives who might know of the negotiations. B. B. Kahanae, vice president and secretary of Radio-Keith-Orpheum, told the Herald- World that he knew nothing of a deal. In reports which were current this week and which had the deal closed it was said that R K O had paid $5,000,000 for Pathe. Many have felt that this figure was absurd in view of the excellent product which Pathe has had this year, the worldwide value of its trade mark, and its newsreel. Screen Advertising Eliminated in Fox Circuit Theatres (Special to the Herald-World) NEW YORK, Nov. 20.— Harry C. Arthur, general manager of Fox Theatres Corpora- tion, which comprises all houses East of the Mississippi, has issued an executive order ef- fective immediately calling for the definite elimination of all screen advertising in the cir- cuit theatres. It is understood that the new management has believed in such a policy for some time, and that this order is the final decision on the matter. Trailers on future pictures and house advertising at the individual theatres will be retained but is to be cut to a minimum. Though this ruling will result in the loss of thousands of dollars in revenue over the en- tire circuit, it is nevertheless felt by executives that the policy of permitting screen advertis- ing by local merchants is a bad one and that the profit thus derived is not desirable. Here- tofore, the house manager, under the super- vision of the division manager, contracted for such advertising with the sanction of the home office. New Publix House Opens (Special to the Herald-World) BOSTON, Nov. 20.— The newest Publix house, the Oriental at Jamaica Plain, seating Scenario Sold to Rival Studio Costs Girls Job (Special to the Herald-World) HOLLYWOOD, Nov. 20— Two girls in one of the big studios have been discharged from the scenario department on the charge that they used the studio's time to write an or- iginal which will shortly be produced here by another company. The girls claimed they wrote the play in their evenings and on Sun- day afternoons. They sold it for $2,500. Kansans Look for Amusement Tax as New Governor's Plan to Shift Burden (Special to the Herald-World) TOPEKA, KAN., Nov. 20. — It is believed by many here that an amusement tax will be introduced in the January session of the state legislature and that the new governor, Harry Woodring, will favor such a move, as he has stated that he wishes to relieve the farms and homes of tax burdens. This may mean that the burden will be shifted more heavily on the shoulders of industry, with the motion picture interests being called on for their share. The motion picture people of Kansas, despite party affiliation, it is said, looked to Frank Hauke, Woodring's Republican opponent, as a friend of the industry and his election might have had some effect on Sunday shows. 18 EXHIBITORS HERALD-WORLD November 22, 1930 r BROADWAY- MIKE SIMMONS of the expressive vo- cabulary and head man of the Associated Motion Picture Advertisers, has a capable cabinet to assist him in running the affairs of the organization. The excellent attendance at Thursday luncheons is proof of this and is an indication of the drawing power of Secretary Ed Finney's literary masterpieces. After read- ing Ed's weekly invitations there are anxious moments waiting to spend your dollar at the Dixie. AAA. Broadway developed a new kind of speak- easy this past week. Some bright boy took advantage of the "buy an apple" campaign for the unemployed and used that as a ruse to dispense wet goods. He had what appeared to be boxes of apples in a taxi but a nosey policeman discovered that each box contained but one layer of the fruit and hidden under this were the bottles of cheer. What might have been a land office business was nipped in the bud there and then. AAA Dave Loew, Bruce Gallup and Hamerslag carried away most of the honors in the first of a series of ping pong matches which will be held at the Motion Picture Club this win- ter. Their opponents in this instance were the youth of Tenth avenue and it looked for a time like their clever use of the paddle migh*: register a defeat against the club. AAA Mike Simmons is taking the boys of the trade press for a setback in pea pool. AAA The welcome mat is always spread in front of the door at the office of Oscar Hanson, general sales manager of Tiffany. The prob- lem is to find him in town between conven- tions. AAA This week has produced its usual stock of rumors. A while back it was Howard Hughes who it appeared was buying up every com- pany in the business, and now the rumor hounds have turned to R K O. Latest is that Lee Marcus is leaving Radio Pictures for an executive position with Pathe. AAA Joel Swenson is to be complimented on the excellent editorial job he is doing on Fox's "The Last Word," which is published at the home office. In addition to being a neat piece of work, its many pages contain valuable sug- gestions for the Fox theatre managers. AAA Hy Daab's next big advertising spirit will be on "Cimarron." If he is to match his sensa- tional Amos 'n' Andy campaign he will have to do some tall hustling. AAA Joe Weil has prepared a clever accessory for advertising Universal's "See America Thirst." It is comprised of a miniature lager of beer which is attached to a card announc- ing the picture and stars. Contained in the envelope also is a bottle opener. AAA Wallace West has just completed for Pink Wingart a biographical brochure of all Para- mount players. It was a task to compile, and Wallace has been working on it for many weeks. It is a credit to his thoroughness. JAY M. SHRECK. 200 Theatres Selling Ducats to Charity Game (Special to the Herald-World) I'ETROIT, Nov. 20.— Two hundred the- atres in Detroit and throughout the state are selling tickets to the Michigan-Chicago charity football ?ame at Ann Arbor Novem- ber 22. H. M. Richey, general manager of Allied Theatres of Michigan, is in charge. Bill Boyd Appears in — "The Painted Desert" and "Beyond Victory," two of the three Pathe specials set for Novem- ber release. The dates for the two mentioned are November 20 and November 30, respec- tively, the one of which no still is here shown being "Sin Takes a Holiday," which was released November 10. Being a hairdresser is apparently a new role for Bill, and in the lower picture — well, we'd certainly call it a beautiful scene. June Collyer. Bill Boyd in "Beyond Victory' Bill Boyd, Helen Twelvetrees in "The Painted Desert' ri* November 22, 1930 EXHIBITORS HERALD -WORLD 19 Spoor-Berggren Film Hailed as Step Toward Greater Realism Amos 'n' Andy Is Record for Week But Then Falls Off Conclusion of the simultaneous premiere of "Check and Double Check," R K O feature starring two of radio's biggest attractions, "Amos and Andy," in cities throughout the United States and Canada, has pre- sented the industry with one of the most surprising records a picture has ever made in its Grst run. Drawn in by the magnetism of the names and the heavy and effective advertising back of the picture, crowds shattered house records in all parts of the country for one week but, with a few exceptions, the at- tendance dropped dismally the second week. In New York, a gross of $43,500 at the Mayfair for the first week sagged to $27,000 the second and the pro- posed third week was abandoned. In Chicago at the State-Lake, a gross of $43,000 for the opening week dwin- dled to $28,000 the second but held up to $26,000 the third. In Los Angeles, the drop was not as abrupt and the picture grossed $66,000 the first three weeks at the Orpheum. A try at a fourth week dropped the gross to half what was expected. Reports from other key cities gath- ered by staff correspondents of the HERALD-WORLD appear on page 61. 14 Join New Allied Group at Meeting In Hamilton, Ohio (Special to the Herald-World) HAMILTON, OHIO, Nov. 20.— Four- teen new members were added to the Allied Theatre Owners of Southern Ohio, Ken- tucky and West Virginia at a meeting held here. The organization was formed only a few weeks ago, with offices in the Film Mart building, 1637 Central Parkway. The rooms are elaborately equipped. Fred Strief, a veteran exchange man, is in charge. Another meeting is scheduled for late this month. Officers will be elected. Allied Theatres Warns Of Contest Promoters; Calls Their Plan Fake (Special to the Herald-World) DETROIT, Nov. 20.— Promoters of al- leged bogus prize contests are soliciting exhibitors in this territory, according to a statement by Allied Theatres of Michigan. The promoters work under the name of the Illinois Advertising Agency of Quincy, 111., and a Mr. and Mrs. Brown and an E. G. Tuf are the operators, Allied stated. Natural Vision Picture Shown To Public for the First Time Wide Film and Quasi-Stereoscopic Version of R K O's "Danger Lights" Successful at State-Lake, Chicago By GEORGE SCHUTZ A full-length commercial motion picture produced by the Spoor-Berggren "natural vision" method was presented to the public at a regular performance for the first time when on Saturday, November 15, Radio Pictures' "Danger Lights" opened at the RKO State-Lake theatre in Chicago. With special Spoor-Berggren projectors in the projection room and a screen measuring 46x26 feet installed on the stage, the quasi-stereoscopic version of the new RKO railroad thriller is being shown under the direct supervision of the inventors, George K. Spoor and P. John Berggren. This initial public presentation represents the successful outcome of experiments begun about 17 years ago, when George K. Spoor, head of the Essanay Studios in Chicago, a leading producer in the days of "Broncho Billy" and Bushman-Bayne fame, gave up the production of motion pictures to turn his plant into a laboratory in which to realize an ambition to end the flatness of the motion picture screen image. Association with Berg- gren, Swedish investigator in optics, followed in 1917, and in 1921 Essanay announced through Exhibitors Herald that "natural vi- sion" pictures had been achieved. Affiliates With RKO Development work continuing, Spoor ac- quired necessary production facilities about two years ago through an affiliation with R K 0, and experimental pictures were pro- duced at the latter's Gramercy studios in New York. With the production of "Danger Lights" at the RKO studios in Hollywood, the Spoor-Berggren system was applied for the first time to the production of a regular commercial feature. Audience reaction at the State-Lake indi- cates that a large measure of success has now rewarded the long quest of the inventors. "Danger Lights" is no "star picture," it is not an epic, it's general proportions are en- tirely those of an excellent program produc- tion. Yet in the "natural vision" version, "Danger Lights" may be said to stand out from the program class as its image elements stand out beyond the flatness of the screen. Applaud Niagara Falls Scenic The efficacy of Spoor-Berggren photography and projection in this respect is further indi- cated by a short that accompanied "Danger Lights" on the program. This was an ordi- nary scenic of Niagara Falls, which con- sisted only in a variety of shots of this aquatic spectacle. The orchestral accompani- Bobby Jones to Make 12 Vitaphone Varieties (Special to the Herald-World) NEW YORK, Nov. 20.— Robert T. (Bobby) Jones, emperor of the world of golf, has been signed by Warner Brothers for a series of 12 one-reel Vitaphone Varieties subjects. The title for the group of shorts will be "How I Play Golf." ment was mechanical and it was not synchron- ized. Color consisted only in a green tint of the film. But when, following a standard short comedy projected for a standard-sized image, the curtains parted to the edges of the wide screen and the Spoor-Berggren scenic of the great natural wonder appeared, the house broke into applause. The nature of the story and setting of "Danger Lights" is well suited to demonstrate the powers of the system, which the inven- tors are careful to point out is not intended to create a full stereoscopic image but one hav- ing an optical effect on the visual mechanisms similar to that of reality. Intensifies Sense of Reality A love story set in a railroad environment, with its miles of steel roads in yards and over country, snorting locomotives, clanging bells, washouts, signal lights in the darkness and warning whistles in the distance, "Danger Lights" has a predominance of outdoor se- quences, and it is in the outdoor shots, espe- cially those of long range, that depth is most effectively realized. Perhaps the fullest bene- fits of the innovation are achieved in a long sequence that builds up the climax, in which to save the leading character's life, the man who has apparently wronged him drives a train at record speed from the West to Chi- cago. The racing locomotive, with its single coach, is shot impressively from almost every conceivable angle and at both short and long ranges, while at intervals the theatre patrons themselves "board" the "cowcatcher" to be hurtled over the rails, around curves and through tunnels, with a realism that intensi- fies the usual thrills of such audience-experi- ences to an extent considerably beyond the powers of the standard screen image. The film stock used for the Spoor-Berg- gren version of "Danger Lights" is 65-mm. wide, with the frame measuring 54x28 mm. The throw at the State-Lake is 148 feet. It is pointed out that the projection angle at this theatre, being 26 degrees, is unfavorable. While it is possible to place the sound track on Spoor-Berggren film, the sound for "Dan- ger Lights" is on a separate reel, which is run in synchronism with the image projectors. The projectors are equipped to handle both, how- ever, the upper sound film magazine being alongside the upper image film magazine and running through the pickup mechanism of the same projector that is projecting the corres- ponding images. The synchronic ratio be- tween the sound film, which is standard, and (Continued on next page, column 3) 20 EXHIBITORS HERALD-WORLD November 22, 1930 'tl pi i« j nGfcl SP«»e i j mSm £81 «n BSE 9 IB^S '9B bsj V V * i PBB1Mr'l'B KwAj" ^tci»«*-.L; ajar ;:,;' -a. #1 « «g*J^^H r m^^ ^mm y4 /ree midnight party at the Fox Oriental in Milwaukee as a part of Better Times Week, put on in cooperation with the Upper East Side Ad- vancement Association. Sixty-five merchants assisted. Above are shown the exterior and interior on the night of the party. Theatre Plays Big Part to Put Over Milwaukee Better Times Week Free Midnight Party at Fox Oriental Wins Cooperation of 65 Merchants — Five Thousand Tickets Distributed [By Special Correspondent to the Herald- World] MILWAUKEE, Nov. 20. — Theatres always have taken a leading part in alleviating the plight of the unfortunate in their communities dur- ing stressing times. Special programs to raise food and clothes for the poor are not unusual, and as the theatre has lent a helping hand to the needy, so too it is aiding in restoration of business. T3ERHAPS one of the most successful by Ray Parker, vaudeville by Ray Parker attempts in this direction was staged and Company, a one-act play by the Drama recently by Fox's Oriental theatre in Mil- waukee in cooperation with the Upper East Side Advancement association. A Better Times Week was designated by the asso- ciation, of which Wallace James, manager of the Oriental, is a member. The high spot of the week was a big free midnight theatre party at the Oriental. 65 Merchants Take Part Sixty-five merchants in the community cooperated. A spread in the community paper was used as the original announce- ment. Then 10,000 handbills, 18x24 inches, were distributed throughout the district. Posts carried placards and flags, while win- dow cards were posted in the merchants' windows and store fronts were decorated with bunting and flags. More than 5,000 free tickets to the mid- night show were distributed by the mer- chants and a band circulated aboard a truck the night of the big show. Forty merchants arranged displays in the lobby of the Ori- ental which could be viewed all during the week, and on the night of the show more than 200 prizes were awarded from the stage of the theatre. Children under 16 years of age were not admitted to the free show unless accom- panied by adults. Tickets were numbered and each person was entitled to deposit only one stub in the box at the door. The theatre, which has a seating capacity of 3,000, was packed and hundreds had to be turned away. Prizes were awarded by drawings, and in return for their merchan- dise awards, contributing merchants re- ceived trailer mention in addition to the lobby display. Give Diversified Program The program was diversified, consisting of a short comedy, community singing led League Players and a feature photoplay. The event received gobs of publicity and didn't cost the theatre a cent. The advance- ment association paid for operating. Tickets Selling Fast For Benefit at Detroit (Special to the Herald-World) DETROIT, Nov. 20.— Tickets for the De- troit Times midnight benefit show to be held at the Michigan theatre on December 6, are go- ing like hot cakes, according to those in charge. Funds derived from the performance will be turned into the Detroit fund for the aid of the unemployed. Tickets were placed on sale last Saturday in all of the Publix houses, including the out- skirt theatres. Mayor Says "No!" to Plea for Benefit Shows (Special to the Herald-World) PHILADELPHIA, Nov. 20.— There will be no Sunday motion pic- tures for the benefit of the unem- ployed in this city — not as long as Mayor Mackey has anything to say about it. Exhibitors recently offered to do- nate proceeds from their Sunday shows if they were allowed to oper- ate on the Sabbath, but the mayor re- fused to recognize the offer. The mayor's action came after the clergy had voiced strenuous opposition to the plan. Seventy-two theatres controlled by Warner in this vicinity made the offer. Loew's Inc., Takes Controlling Shares Of Boston Theatres (Special to the Herald-World) BOSTON, Nov. 20.— Purchase at private sale of a block of 20,000 shares of Loew's Boston theatres' stock by Loew's, Inc., gives to the New York company an absolute major- ity of the shares of the local company and assures them of undisputed control of the State and Orpheum theatres here. Prior to this time, Loew's, Inc., had a working major- ity of better than 30 per cent of the Boston stock and to this it has gradually added, end- ing with the 20,000 share purchase. >> Spoor "Natural Vision9' Shown in "Danger Lights (Continued from preceding page, column 3) the Spoor-Berggren film, is 36 to 30 frame- heights. The intermittent movement of the Spoor-Berggren projector is one-fifth slower than standard. The increase in heat on the film, due to the latter condition and also to the width, both of which tend to cause buckling, has resulted in the addition to the projector of an air-pres- sure system, which forces a stream of air again the film at the aperture, keeping the film flat. Air is also forced against the film under the top loup for a similar purpose . The added amount of light required by the Spoor-Berggren film is indicated in the amp- erage being used to project it at the State- Lake, where the projectors normally draw 150 amperes and are drawing 180 for Spoor. The essential factor in the Spoor-Berggren system in the lens, that of both the camera and the projector. The lens, which has been treated of in past issues of the Herald- World during the development of the process, is a single unit involving two lenses, or rather, two light refractory principles. The coopera- tion of these two principles is based on the conditions of natural vision, under which sight is achieved through two lenses (the eyes), focused from a parallax. The lens in the projector weighs nine pounds. The "Natural vision" version of "Danger Lights" is not intended for general exhibition, it is stated, but will be shown in principle theatres in various cities as a roadshow. Com- ing into the State-Lake purposely without ballyhoo or with much preparatory advertis- ing of any kind, the picture is playing to packed houses daily. Prices are popular. November 22, 1930 EXHIBITORS HERALD-WORLD 21 United Artists' $3,500,000 War Chest to Build 15 Houses Will Speed Expansion Where Fox Has Slight Competition Work Starts in Week on First of Theatres to Cost $150,- 000 Apiece — Sol Lesser in Charge (Special to the Herald-World) HOLLYWOOD, Nov. 20. — United Artists was busy this week proving that its "declaration of war" against Fox West Coast Theatres was not a hollow gesture. Announcement was made at United Artists studios that the company had $3,500,000 to invest immediately and that plans were being made for the con- struction of 15 theatres to compete with the Fox chain. Work on the first of the new theatres will start next week. It will be located on the northeast corner of Fifth Street and The MPTO of Kansas and Western Missouri had a unique representation at the Philadelphia convention. Three past presidents and the present incumbent were in attendance, and this represented every presidential regime with one ex- ception since the inception of the organ- ization. Back row, left to right: Dick Biechele and E. Van Hyning, who now heads the exhibitor body. Bottom row, left to right: M. Van Praag, now sales manager of Advance Trailer, and Dick Liggett. Tri-State M P T O To Hear Speakers Of National Note (Special to the Herald-World) MEMPHIS. Nov. 20.— The Motion Picture Theatre Owners of Arkansas, Mississippi and Tennessee will gather for their fall 1930 con- vention at Hotel Peabody for two days, Sun- day and Monday, Nov. 30 and Dec. 1. Several nationally outstanding speakers are to appear on the program, including M. A. Lightman, president of the MPTOA; R. F. "Pete" Woodhull, immediate past president of that organization; C. C. Pettijohn, general counselor of the MPPDA ; Charles Piquet, president of the MPTO of North Carolina, and Fred Wehrenberg, president of the MPTO of St. Louis and vice-president of the na- tional organization. The social climax will take place Monday evening, with the installation of 1931 officers. Among the honor guests will be Kenneth K. McKellar, state senator, and Mayor Watkins Overton, of Memphis. Mulligan President of Liberty National Bank (Special to the Herald-World) NEW YORK, Nov. 20.— At the regular monthly meeting of the board of directors, John J. Mulligan was elected president of the Liberty National Bank and Trust Company, of which Harry M. Goetz of Paramount Pub- lix is a director. Broadway, Santa Ana. The theatres will resemble each other closely in architecture, according to Joseph M. Schenck, president of United Artists, and will cost approximately $150,000 apiece. Sol Lesser, founder of the Fox West Coast chain, will have complete charge of building operations and management of the theatres. The United Artists organization plans to expand the building program as rapidly as possible, and to erect playhouses wherever Fox has only slight competition. Abbott as vice-president and William Friedinar as secretary and treasurer. Krouse was pre- sented with a new Packard car by the organi- zation in recognition of his efforts in its behalf. Form New Company for Synchronizing of Music To Feature Productions (Special to the Herald-World) NEW YORK, Nov. 20.— Emil Velazco, well known organist, and Don Hancock, recently associated with the Van Beuren Company, have formed a new company, the Velazco Synchronizing Service, the principal work of which will be the scoring and synchronization of music to feature pictures. Velazco is president of the company, with Hancock act- ing in the capacity of general manager. In addition to the synchronization work, several series of short subjects will be pro- duced, probably involving the use of the or- gan accompaniment. Production on the first of these shorts will begin immediately at the Ideal Studios, located at Hudson Heights, N.J. Pettit Succeeds to National Board Seat After Tower Resigns (Special to the Herald-World) WASHINGTON, Nov. 20.— Dr. Walter W. Pettit has been elected chairman of the Na- tional Board of Review, following the resigna- tion of his predecessor, Dr. William B. Tower. However, Dr. Tower will continue to take an active part in the board's work as a member of its executive committee. Dr. Pettit has long been engaged in the field of social activity, his first endeavor in this direction being the organization of social work in the Philippines. Later he organized recre- ation in the midwest for the Playground. Recreational Association of America, and sinCC 1915 he has been director of the department of community work for the New York school of social work. He is particularly interested in the movement for the community use of motion pictures. Local Reelects President (Special to the Herald-World) PHILADELPHIA, Nov. 20.— Lou Krouse has been elected president of the local oper- ators union for another two years, with Harry New York Operators to Celebrate 17th Year (Special to the Herald-World) NEW YORK, Nov. 20.— Local 306 of the Motion Picture Machine Operators Lmion will celebrate its seventeenth anniversary with a dinner and dance at the Hotel Astor on Saturday, January 17, 1931. The committee of arrangements has Sam Kaplan, president of the union, acting as chair- man. Advertise and Work; That's What Paramount Will Do, Declares Zukor (Special to the Herald-World) HOLLYWOOD, Nov. 20. — Advertise! This was the slogan given Los Angeles by Adolph Zukor, president of Paramount-Publix, upon his arrival here yesterday. "Advertise and work," Zukor said. "That is what we are going to do. Last year we spent $25,000,000. I have not the exact figures for 1931 but there will be a sub- stantial increase in our budget for the coming year. At the same time we expect to get more for our money. Our business must continue active. Money will be spent as usual, salaries will not be cut and our employes will remain on the job, but there's going to less loafing. Times are as you make them. I do not believe in hard times; in fact, there is no such thing. You can always get a return for your efforts if you get out and get after it." He said a few places in the country, if any, reflect depression in the theatre grosses. 22 EXHIBITORS HERALD-WORLD November 22, 1930 Ad Council to Serve Exhibitor Showing Warner and F N Films Waxman, As Member with H. M. Warner and Sam Morris, Will Give His Time Exclusively to Special Campaigns on Inter- national Scale Following Broadway Success of Plan (Special to the Her aid- World) NEW YORK, Nov. 20. — Following an extensive experimental period in the Metropolitan area, H. M. Warner, president of Warner Brothers, has created a special advertising council for the benefit of exhibitors playing Warner and First National pictures. A. P. Waxman, recently promoted fol- ner circuit publicity department, will aid lowing the consolidation of the Warner and the council. First National advertising and publicity de- A. P. Waxman partments, is one of the council, the other two being H. M. Warner and Sam E. Morris, vice- president. Waxman will devote himself exclusively to creat- ing and executing special campaigns on an international scale. The council is de- signed as a service to exhibitors on all attractions which merit special effort. Two New York houses, the Strand and the Winter Garden, were used as the base of operations for the experimental work, and the pictures se- lected were "The Doorway to Hell," "The Office Wife," "Three Faces East" and "The Life of the Party." The results were indi- cated by the fact that these pictures were holdovers and successively established new box office records. Another reason for the development of the council was the marked difference in results of showings in cities of approxi- mately the same population. The same pic- tures, however, were holdovers in New York under the handling of Waxman. Con- sequently it was decided to create a council which would exploit pictures for the entire country. David Weshner, head of the War- RKO Radio Plans New Zealand and Australia Offices (Special to the Herald-World) NEW YORK, Nov. 20.— RKO Radio Pic- tures has definitely decided to establish its own offices for sales and distribution in Australia and New Zealand, according to an announce- ment by "Bo" Dowling, general manager of foreign export for Radio. This decision follows the start made in the United Kingdom, where similar offices were established. Scott will be general manager of the Australian and New Zealand offices, serv- ing in the same capacity that Sol Newman does in England. George Melford Fined $200 for Tax Evasion (Special to the Herald-World) HOLLYWOOD, Nov. 20.— George Mel- ford, director, has been fined $200 after pleading guilty on a charge of tax evasion during 1924 and 1925. The total amounts to almost $11,000, it is said. Erpi Put in Houses In Greece, Egypt; 7170 Is World Total (Special to the Herald-World) NEW YORK, Nov. 20.— With the Cinema, Cotopouli in Athens, Greece, and the Rialto Cinema in Alexandria, Egypt, listed among the latest Western Electric, sound equipped houses, the world-wide installations have reached the figure of 7,170, of which 4,701 are domestic and 2,469 in the foreign field. H. M. Wilcox, operating manager of ERPI, has prepared statistics showing the distribution of Western Electric sound systems by cities, which indicate that New York leads with 356 installations. Among the other centers which have 20 or more are : Chicago, 166 ; Los An- geles, 86; Philadelphia, 82; Detroit, 76; Cleve- land, 51; St. Louis, 46; San Francisco, 41; Baltimore, 40; Kansas City, 32; Cincinnati, 32; Milwaukee, 30; Seattle, 29; New Orleans, 26; Buffalo, 26, and Pittsburgh, 22. There are 23 cities having between 11 and 20 installations, totaling 341 wired houses, ac- cording to the report. In 75 cities there are from five to 10 Western Electric equipped houses, 75 theatres being included. Four in- stallations each are listed for 48 cities, in- volving 192 theatres, while 113 cities with three installations each total 339 theatres. Carewe Opens Offices HOLLYWOOD, Nov. 20.— Edwin Carewe is opening a big suite of offices on Wilshire boulevard next week for business ventures. Radio Programs Take Step Forward by Using Electrical Recording (Special to the Herald-World) NEW YORK, Nov. 20.— Electrical tran- scriptions for broadcasting have taken what is considered a great step forward with the completion of an elaborate tieup involving King Features Syndicate, International Fea- ture Service, Newspaper Feature Service, Incorporated, Premier Syndicate Service, In- corporated, William Morris Agency and Cameo Broadcasting & Recording Studios, Incorporated. M. J. Mintz, president of the Cameo com- pany, stated that this advanced stride in radio programs via electrical transcription was de- cided upon only after months of study and research among the stations as well as the national advertisers. SECURITIES PRICE RANGE Week Ending November 19 (Special to the Herald-World) NEW YORK, Nov. 20. — Amusement stocks shared in the advance in Tuesday trading that followed the reversed direction of prices from last week. Gains made on Tuesday NEW YORK STOCK MARKET Sales American Seating _ 600 Brunswick-Balke-Col lender 2,200 Celotex - 6,400 Do. ctfs 900 Do. pfd 170 Consolidated Film 5,400 Do. pfd 3,500 Eastman Kodak 25,400 Do. pfd. ._ 60 Electric Storage Battery 2,100 Fox Film "A" 324,000 General Theatre Equipment 35,600 Loew's, Inc 253,500 Do. pfd. ww 200 Do. pfd. xw 100 Metro-Goldwyn-Mayer, pfd 100 Mohawk Carpet 2,400 Paramount . — _ _ 105,700 Pathe Exchange 28,100 Do. "A" -..- _ 6,400 Radio Corporation — 536,900 High Low 7 6% 12% 12 8% 7% 8 6% 31 30% 12% 14% 18% 17% 171% 157% 130 130 56% 54% 37% 25% 20% 58% 15% 52% 98 97% 92 92 25% 25% 12% 11% 46% 40% 4% 3 8 5% 17% 12% Close 6% 12 7% 6% 31 13% 17% 167 130 56% 32% 19% 58 97% 92 25% 11% 45% 3% include these : i. AT&T,'/ Eastman Kodak, 1%; General Electric, >4 ; Radio, 1%; Westinghouse Manufacturing, 1. The resume for the past week follows : Do. pfd. "A" 800 Do. pfd. "B" 7,100 Radio Keith Orpheum 300,400 Shubert Theatres 9,100 Universal Pic. 1st pfd 50 Warner Brothers 290,800 Do. pfd 300 CHICAGO STOCK MARKET General Theatres, Inc _ 6,450 Marks Brothers, cvt. p 10 Morgan Litho 800 U. S. Gypsum 9,350 Do. pfd 20 NEW YORK CURB Columbia Pictures, vet 1,400 Fox Theatres 13,100 Loew'e, war 2,400 National Screen 700 Sentry Safety 1.300 Technicolor, Inc 8,400 Trans-Lux 1,200 U. S. Gypsum 1,400 50 50 50 47% 40% 45% 22% 19% 22 6% 4% 6 44 40 40 19% 14 19% 35 34 34 20% 15% 19 6% 6% 6% 7 6 6-Vt 42 35% 40% 120 120 120 26% 21% 23 6% 5 £% 5% 4 5% 19 17% 18% lis 1% 1% 7% 13% 6% 6% 42% 35% 42 November 22, 1930 EXHIBITORS HERALD-WORLD 23 W Film News in Pictures PICTORIAL SECTION Stories Told by the Camera Hiram S. Brown, president of Radio-Keith-Orpheum, and chairman of the board of directors for Radio Pictures, is greeted, upon his arrival in Los Angeles by Joseph I. Schnitzer, president of Radio Pictures (on the right) and William Le Baron, vice president in charge of production for the film company. Mr. Brown is making his semi-annual tour of inspection of the properties of his company on the Coast. Will H. Hays, president of the Motion Picture Producers and Distributors Association, says fare- well to Hiram S. Brown, president of R K O and chairman of Radio Pictures Board when they reach Los Angeles after going west on the same train. Conrad Nagel, an executive of the Academy of Motion Picture Arts and Sciences, is shown here presenting Norma Shearer, MGM star, with the Academy's award for the best feminine performance of the year in the film, "The Divorcee." A congratulatory group. L. A. Young, the president of Tiffany Productions, Inc., is shown here giving Al Blofson the glad hand, Al having been recently appointed manager of the Metropolitan area for Tiffany sales. From left to right are Oscar Hanson, general sales manager, L. A. Young, Al Blofson and Grant L. Cook, ex- ecutive vice president of the company. 24 EXHIBITORS HERALD -WORLD November 22, 1930 Here they are! The great "gang" that attended the 11th Annual Convention of the Motion Picture Theatre Owners of America, held at the Benjamin Franklin Hotel in that dear old "quaker city" of Philadelphia. From all reports — well, everyone whom we know that was there said it was a "regular show." A passing glance may not reveal all the untold wonder of this pic- ture. Rather unique "flivver," don't you think, upon closer inspec- tion? Can you imagine meeting it about dusk on some lonely road? Just what Si Wills and Bob Carney are up to we can't make out, but the scene is from Pathe's "Under the Cock-Eyed Moon." The Grand Central Station again acts as the setting for the camera- man as he snaps noted travelers from the Coast, who drop into New York occasionally. Here we have C. Graham Baker, co-production executive at First National studios. Mrs. Jack Warner and Jack Warner, in charge of all First National studios. November 22, 1930 EXHIBITORS HERALD -WORLD 25 Publix Shifts Brains to Field For Close Contact with Public Four New Departments to Be Responsible to Sam Katz Deny Move Is First Step Toward Eventual Assumption Of Operating Control by B & K Cashier Tries to Stop Holdup But Loses $50 (Special to the Herald-World) CLEVELAND, Nov. 20.— An at- tempt by Libbie Cuban, cashier of the Rialto theatre, to sound a burglar alarm in the presence of a bandit was unsuccessful and the thief got $50 in bills. When a man approached the box office and thrust a handkerchief-cov- ered pistol through the window, Miss Cuban fumbled with the bills and at the same time tried to sound the alarm, but the bandit pressed the gun closer, forcing her to hand over the money. He escaped in a waiting auto- mobile manned by an accomplice. Judge Refuses to Dismiss Indictment Against Three Alleged Theatre Bombers (Special to the Herald-World) SACRAMENTO, CAL., Nov. 20.— The mo- tion by Floyd M. Billingsley, business agent of the San Francisco Motion Picture Operators' Union, and seven members of the Sacramento union to dismiss an indictment against them charging an attempt to dynamite the Mission theatre, has been denied by Superior Judge John F. Pullen. At the same time, however- he ordered District Attorney Neil McAllister to show cause why three of the accused should go to trial. New Zoning Plan for Quaker City Goes in Effect on December 1 (Special to the Herald-World) PHILADELPHIA, Nov. 20.— The new zoning plan for Philadelphia and vicinity be- comes effective December 1, 1930. The fol- lowing committees have been appointed : Affiliated theatres: J. J. Jackson, Publix; Ed Peskay, Warner-Stanley. Independent ex- hibitors, Lewen Pizor, Jay Emanuel. Ex- changes: Charles Zagrans and S. E. Apple- gate. Lewen Pizor is chairman. Claude Neon Sales Grow 14 Per Cent in 10 Months (Special to the Herald-World) NEW YORK, Nov. 20.— The consolidated reports of the Associated Claude Neon Com- panies throughout the United States give sales for the first ten months of 1930 amounting to $14,326,062, compared with $12,603,619 for the same period of 1929, an increase of 14 per cent. Business during October continued steady, within 10 per cent of the average for the first nine months of the year. The October sales totaled $1,323,731. Another Canada House Drop Stage; Only 2 Left (Special to the Herald-World) HAMILTON, ONT., Nov. 20.— Vaude- ville has been discontinued at the Palace here, where Leonard Bishop is in charge. Only two houses in Quebec and Ontario are now continuing the combination policy. (Special to the Herald-World) NEW YORK, Nov. 20.— Shifting- of the brains of theatre home office to territories, in order to realize closer contact houses under their supervision and with the public in those territories, has just been accomplished by Paramount Publix. operation from necessary with That this is only the first of several impor- tant changes to be made in the company's plan of theatre operation is denied. It had been reported that this realign- ment would lead eventually to Balaban and Katz assuming operating control of Publix. It was stated emphatically, however, that such a report was without foundation. In announcing the decentralization of op- eration, the following statement was issued: "Elimination of a considerable amount of pressure of work connected with the expan- sion program of Publix Theatres makes it possible for Publix to now enjoy full un- hindered use of its executive manpower in operation of its theatres." Dembow to Handle Buying Sam Dembow, vice president of Publix, will, in addition to details connected with the handling of real estate and expansion matters, be in a position to take over active management of the film buying and book- ing department, working with the assistance of Leon Netter. This makes available for the company the large theatrical experience of William A. Saal for direct theatre op- eration. Arrangement of supervisory work, therefore, in the Publix home office under the direct supervision of Sam Katz is in line with the policy of directly concentrating home office manpower on the important problem of theatre operation. In this con- nection the entire theatre operating activi- ties of the company are divided into four main divisions, headed by members of a cabinet who will be directly responsible to Katz, as follows: David J. Chatkin, in charge of the New England division, Southeastern division, Caro- linas, Tennessee, Virginia and Pennsylvania. William A. Saal, in charge of the Saenger Texas, Oklahoma, Arizona; Arthur L. Mayer, in charge of Iowa and Nebraska, Finkelstein and Ruben division, In- diana and Illinois; John Balaban, in charge of all de luxe op- erations, and Milton H. Feld. Balaban and Feld will remain in charge of their present de luxe houses and in addition eight other de luxe operations will receive their joint efforts and will be divided as fol- lows : Balaban, who has direct supervision of im- portant Chicago and Detroit operations, in ad- dition to control of Famous Players Canadian Theatres, will have charge of the Minnesota, Minneapolis, the Metropolitan in Boston and Paramount in New Haven. Feld will be in charge of the Metropolitan at Houston, the Palace in Dallas, the Texas in San Antonio, and the Saenger in New Orleans. It is planned that Publix theatres on the West Coast shall also become identified with the Balaban-Feld divisional setup. Division Director Stay The present division directors will continue in their same capacities except that they will function in their respective territories. There are no changes whatsoever in connec- tion with actual operation of men in the field. What minor changes may be necessary in the matter of correspondence, weekly letters, re- ports, etc., will be announced if and when necessary. The concentration of manpower as indi- cated in the foregoing alignment has received enthusiastic endorsement of everyone in Para- mount-Publix as being a most constructive step. It is the belief of all concerned that the theatre will be splendidly strengthened with men in the field and concentration of their efforts directly on the spot. Leo Moore, Exhibitor for 20 Years, Dies in Theatre (Special to the Herald-World) CENTERVILLE, IOWA, Nov. 20.— Leo Moore, for 20 years an exhibitor here, died while watching a performance at the Para- mount theatre in Des Moines. His death was due to apoplexy. Moore had recently sold his local theatre holdings to Central States of Des Moines. Canadian Company Shows Increase in Net; $296,452 as Against $270,440 (Special to the Herald-World) MONTREAL, Nov. 20. — Increased revenue, increased profits and an improved financial position were shown in the annual report of United Amusements, Limited, Montreal, operating a chain of 20 high-class theatres in Eastern Canada, the state- ment being for the fiscal year ending August 30. Net earnings amounted to $3.75 per common share, as compared with $3.41 for the previous fiscal year, the number of outstanding shares being 74.137. The sur- plus account had a total of $724,200, or an increase for the year of approximately $113,400, while the net profit was $296,452, as compared with $270,440 one year ago. The property account total was $3,111,224, which showed an increase of $278,666. United Amusements, Limited, is an independent organization which is affiliated with Famous Players Canadian Corp., the latter holding a minority block of stock. Incidentally, Famous Players made an offer of purchase some time ago but it was not accepted. 26 EXHIBITORS HERALD-WORLD November 22, 1930 Tiffany Speeds Studio Plans After Three Successful Releases Company Never Before Has Had So Many Specials, Features and Shorts in Preparation or Work, Says Cook (Special to the Herald-World) HOLLYWOOD, Nov. 20.— With the first three of its big pictures, "The Third Alarm," "She Got What She Wanted" and "Extravagance" al- ready released successfully, Tiffany anticipates concentrated and capac- ity production activity at the plant here. (~* RANT L. COOK, executive vice president "Africa Squawks" and "Ten Nights in a Bar Grant L. Cook of the company, in a production state- ment, said: "Never before in Tiffany's his- tory have so many specials, features and shorts been in prepa- ration and production at one time as at present. And more significant, never havs we been able to offer the trade so many pictures of really con- spicuous merit, with first-line stars, first- 1 i n e directors and first-line stories and adapted plays." "Aloha," second on the schedule of Big Ten films for this year, has just been completed, featuring Ben Lyon and Raquel Torres and a large support- ing cast. Al Rogell directed. The first talking Western in a series of six that Ken Maynard is making has just come from the cutting room, and marks the first talking Western the star ever has made. The film was directed by William Nigh, with Jean- ette Loff playing opposite Maynard, and the famous horse, Tarzan, taking an active part. Five Shorts Completed Five short subjects also recently have been completed, including another Tiffany Chimp comedy, "The Little Divorcee," the first Paul Hurst comedy, "De Woild's Champeen," two travel shorts in the Color Symphonies series produced by Brown and Nagel, and the sec- ond short in the Multicolor Rolling Stone series. "The Command Performance," which is just being completed under the direction of James Cruze, is termed by Cook as "one of the most ambitious undertakings on Tiffany's schedule." It features Una Merkel and Neil Hamilton, with Thelma Todd and Burr Mcintosh promi- nent in the support. Among the other films in production are : "Caught Cheating," a George Sidney-Charlie Murray comedy feature, directed by Frank Strayer; another Trem Carr production, "The Sunrise Trail," which is the fifth on the schedule of six Bob Steele Westerns ; and sev- eral short subjects. Included in the latter group are two Tiffany Chimp comedies, Room" ; the last of the first group of 2o "Voice of Hollywood" shorts ; the third of the Rolling Stone series ; and the second Paul Hurst comedy, "Ex-Bartender." Seven Features Preparing Seven productions of feature length are now in the process of preparation. James Whale will direct "X Marks the Spot," which is to be his second directorial effort, following "Journey's End." The others are : "The Single Sin," with Kay Johnson ; "The Drums of Jeopardy," from the pen of Harold Mc- Grath; "Platinum," a gangster story by the author of "Rattling the Cup on Chicago Crime." Edward Dean Sullivan, which the James Cruze unit will produce ; "The Beloved Enemy," which Al Rogell will handle ; Edward Sheldon's play, "Salvation Nell" ; and "Left- over Ladies," by Ursula Parrott, author of "Ex-Wife." "One of the characteristic advantages of the Tiffany program this year," said Cook, "is its amazing variety. Every type of story, spread over the widest field of public taste, is avail- able to the trade." >f N. Y., Washington Hold Over "The Cat Creeps (Special to the Herald-World) NEW YORK, Nov. 20.— Universale mystery film, "The Cat Creeps" is enjoying holdover runs at the Globe theatre, New York and the Rialto, Washington, D. C. Successful week runs on the picture have been reported from Boston, where it is play- ing the Keith, and the Victory theatre in Providence, R. I. Similar success is reported from other first run engagements. Business Good for Good Films: David Weschner (Special to the Herald- World) NEW YORK, Nov. 20.— "Business is good for good pictures," declares David Weschner, director of publicity for Warner houses outside metropolitan New York, who has just re- turned from a nine-day tour of key cities. Weschner reports that three films being especially well received are "The Door to Hell," "The Life of the Party" and "The Office Wife." Harold Lloyd Corporation Found Guilty of Infringing Witwer Story in "Freshman" (Special to the Herald-World) LOS ANGELES, Nov. 20. — The Harold Lloyd Corporation has been found guilty in Superior Court here of violating the copyright laws in the production, "The1 Freshman," starring Harold Lloyd. The decision was handed down after Mrs. Sadie Witwer, widow of H. C. Witwer, author, brought suit for plagiarism. The ruling was a technical one, stating that Lloyd had unintentionally used things in his picture that had previously been used in the Witwer story, "The Emancipation of Rodney." It is indicated that the judgment will require Lloyd to pay a nominal sum to the Witwer estate after an accounting of "The Freshman" has been made. The Superior Court decision climaxes a long series of law suits which were started by Witwer himself. The writer's original suit asked for $3,000,000 dam- ages. When he died here in August, 1929, his widow continued the action. Witwer is reported to have left an estate of $16,000. George Pratt Made Erpi Vice President; John Ray a Director (Special to the Herald-World) NEW YORK, Nov. 20.— George C. Pratt has resigned the various executive capacities he has occupied with Western Electric and ERPI in order to take over the duties of vice-president of ERPI, to which po- sition he has just been elected. He will also assume the work of special counsel for that company and John H. Ray G. C. Pratt Western Electric, making his headquar- ters in Los Angeles in charge of the Western division of ERPI. For many years prior to this organi- zation change, Pratt was vice president, director, member of the executive committee and general counsel for Western Electric as well as a director and general counsel for the other company. John H. Ray has been elected a director, member of the executive committee and vice president and appointed general counsel of the Western Electric company. In addition, he has been elected a director and appointed gen- eral counsel for ERPI. Lichtman Goes to Coast To Confer with Schenck (Special to the Herald-World) NEW YORK, Nov. 20.— Al Lichtman, vice-president and general manager of dis- tribution for United Artists in the United States and Canada, left last week for Los Angeles, where he will confer with Joseph M. Schenck, president and chairman of the board of the company, and other executives. On his return trip it is expected that he will make a number of stopovers, visiting various exchanges. Two Columbia Films on Broadway During Week (Special to the Herald-World) NEW YORK, Nov. 20.— This has been a banner week for Columbia on Broadway with two of its pictures playing important houses on the street. "Tol'able David" is on the screen at the new R K O Mayfair and "Brothers" is at the Capitol, an M G M theatre. Reichenbach Engaged By "U" to Exploit Film (Special to the Herald-World) NEW YORK, Nov. 20.— Harry Reichenl is getting back in harness in the motion pic: - industry. Universal has engaged him to ex- ploit "See America Thirst," which is a sati on American gangs and gangsters. Fred Voight, Fox Exchange Manager SAN FRANCISCO.— Fred W. Voight, vetera, exchange manager, is taking an extended absenc. business because of illness. -»-*.. I ^^yjl^" *fMi^HM|fe Si r All ik JEANETTE MacDONALD REGINALD DENNY MARJORIE WHITE WARREN HYMER t- - HEN A WOMAN IS ON THE PROWL FOR A HUSBAND, NOTHING ELSE MATTERS . . . — i ■H ay be she should have been content. She had fame, riches, adulation. Wooers by the score, but not a thrill in a carload. She wasn't happy. Didn't know why. One night a handsome roughneck came through the window after her jewels. One look at him and he could have had the jewels and her. From the moment she was on the prowl for a husband. Him. And nothing else mattered. i Packed with dynamitic punch. Any quee would like to look and dress like Miss MacDonald. Every actress will envy her per- formance. The women and their men folks, will go for this strong . • - - — - A TURKEY DINNER FEAST OF GOOD THINGS TO COME WILL ROGERS IN HENRY KING'S PRODUCTION LIGHTNIN' Host human of comedies. Most humorous of dramas. If audiences can sit through this without laughing one minute and dropping a tear the next, they can't understand English. Positively Will Rogers' greatest picture, better than "They Had to See Paris" and "So This Is London." . . . FROM THE STAGE SUCCESS PRODUCED BY JOHN GOLDEN WITH LOUISE DRESSER JOEL McCREA HELEN COHAN SHARON LYNN J. M. KERRIGAN THE PRINCESS r PLUMBER WITH CHARLES FARRELL Maureen O'Sullivan H. B. Warner Directed by Alexander Korda elightful romance of the style of the famous "Zenda" and "Graustark" stories. She thought he was a duke. He thought she was a nobody. But she was a princess, he just an American plumber. i JANET GAYNOR & CHARLES FARRELL The MAN WHO CAME BACK Directed by RAOUL WALSH Ohey're together again! The most popular of feminine stars, most popu- lar of male stars, as determined by popular ballot ! A BOX OFFICE LANDSLIDE! November 22, 1930 EXHIBITORS HERALD-WORLD 31 Warner Bros. 1930 Net Profits $7,074,621 (Special to the Herald-World) NEW YORK, Nov. 20.— Net profits of Warner Brothers and subsidiaries for the year ended August 30, amounted to $7,074,621, ac- cording to a statement just issued. This figure represents the profits after deducting all charges, including those of depreciation, amor- tization, federal income taxes, special film in- ventory write-down, and extraordinary ex- penses incident to the coordination of newly acquired properties. The net is equivalent to $1.77 a share on 3,769,025 shares of common. Net profits for the fiscal year of 1929, were $14,514,628, equivalent to $5.23 a share on $3,015,541 shares of common. In issuing the 1930 statement, Harry M. Warner, president of the company, pointed out that while the per share earnings have been figured on the total number of shares now outstanding, which includes those shares from the sale of which in September the company received $14,000,000, full benefits from this acquisition of capital were not enjoyed during the fiscal year which the net profits represent. If only the stock outstanding during the fiscal year were considered, the 1930 net would be equivalent to $2.44 a share. Total assets .for the period are placed at $230,185,444, as com- pared with $167,189,024 a year ago. Warner further stated to stockholders : "We are pleased to report that as of No- vember 8, 1930, your company had current as- sets totalling in excess of $41,000,000, as com- pared with total current liabilities of less than $19,000,000. "The various properties acquired during the past fiscal year were conservatively priced and were purchased almost entirely by the issuance of shares of common stock and by other funded indebtedness. Such purchases included 257 theatres, the results and advantages of which acquisitions are already apparent in the income received." This income is represented in film rentals as well as theatre receipts. Stock- holders numbered 26,990 on November 7, 1930. Consolidated Balance (Giving effect as at that date to the subsequent sale of 753,484 shares of common stock and the application of the proceeds to the reduction of notes payable to banks and as additional working capital.) ASSETS Current and Working Assets: Cash Notes, drafts and acceptances receivable — Current Accounts : Trade customers $ 4,077,216.04 Sundry accounts receivable 590,656.97 Notes and accounts receivable from officers and employees.. 219,008.76 $ 5,133,337.03 1,162.653.49 4.886.881.77 Inventories : Film and Vitaphone productions — Released, at cost, less amor- tization $11,310,615.88 Completed, but not released, at cost 11,311,424.42 Productions in progress, at cost - 1,398,157.71 Positive prints, raw film and supplies Merchandise finished and in process of manufacture, raw material, supplies, etc. of radio and music divisions.... Rights and scenarios unproduced, at cost _ Advances to producers, less re- serve, and advance royalties $24,020,198.01 1,327,997.31 $25,348,195.32 4,163,207.29 29,511,402.61 1,191,206.92 612,808.58 Mortgages Receivable Deposits to Secure Contracts and Sinking Fund Deposits Investments and Advances, at cost: Investments in and advances to affiliated companies Investment in participation of profits, license rights, etc._ ._ _ Investments in and advances to wholly owned foreign subsidiaries not consolidated herein.... Shares in building and loan associations (partly pledged) _ Miscellaneous investments $ 42,498,'290.40 668.604.16 . 2,501,251.36 $ 4,547.434.10 2.425,486.91 635,144.27 716,435.75 99,045.33 Fixed Assets, at cost, less depreciation and amor- tization : Properties owned and equipment _ $131,012,064.32 Properties leased and equipment 32,755,291.91 8,423,546.36 163.767,356.23 Sheet August 30, 1930 Deferred Charges: Development expenses unamortized $ 94,756.61 Bond and note discount unamortized _.: 988,998.20 Prepaid interest, insurance, rents, taxes, etc 2,824,644.09 3,908,398.90 Goodwill 8.417,997.02 $230,185,444.43 LIABILITIES Current Liabilities: Notes payable: Secured by shares of building and loan associations (per contra) .. $ 38,000.00 Unsecured — Banks $2,000,000.00 Others 864,098.49 2,864,098.49 $ 2,902,098.49 Purchase money obligations 2,216,196.15 Account payable and sundry accruals..— 12,611,836.58 Due to affiliated companies _ 77,453.65 Royalties payable to outside producers and participants ..._ _ 958,421.14 Reserve for Federal income taxes 1,153,000.00 Advance payments of film deposits, etc 1,323,102.78 ■ $ 21,242,108.79 Remittances from Foreign Subsidiary Companies, Held in Abeyance 1,031,984.36 Purchase Money or Contractual Obligations, Maturing Serially After One Year 1,490.500.00 Mortgages and Funded Debt: Optional 6% convertible debentures series due 1939 : $42,838,000.00 Mortgages and other bond issues 62,735,485.24 (Including $5,769,573.53 maturing within one year) 105,573,485.24 Proportion of Capital Stock and Surplus of Subsidiary Companies Applicable to Minority Stockholders ......_. 1,827,385.22 Reserve for Premium on Debentures and Contingencies 144,051.96 Capital Stock : Authorized : 7,500,000 shares of common stock without pair value 785,604 shares of preferred stock without par value (Liquidating value $55.00 per share) Issued and outstanding : 3,769,025.068 shares of common stock ) „_ „,„ ,,Q aQ 103,107 shares of preferred stock f 8(,84S,b49.S» Surplus, per annexed statement 11.027.378.97 Contingent Liabilities: As guarantors of contested income tax, max- imum liability $100,000.00 As guarantors and /or endorsers of mortgage bonds of affiliated companies $4,300,000.00 Expenses or arbitration proceedings — amount indeterminable $230,185,444.43 Consolidated Statement of Profit and Loss and Net income before providing for amortization and depreciation, interest, miscellaneous charges and Federal income taxes (including $604,839.44 profit on the sale of capital assets and $134,336.04 profit on capital stock purchased for temporary investment)..— $ 52,340,301.59 Deduct: Amortization and depreciation _ $37,036,851.69 Special adjustment of released film inventory at August 30, 1930 _ _ 1,409,294.13 Interest on optional 6% con- vertible debentures *$1,794,435.00 Less — Interest accrued to dates of issue 278,718.19 1,515,716.81 Other interest expense —.$3,962,152.45 Less — Interest and discount earned _ 552,539.46 3,409,612.99 Miscellaneous charges _ _... 748,848.17 Provision for Federal income taxes...- 1,125,000.00 45,245,323.79 Surplus for the Year Ending August 30, 1930 *At the election of noteholders, of interest payable March 1, 1930, $21,060 was paid in cash and the balance by subsequent issuance of 9,251.5 shares of common stock. Net earnings before minority interest $ 7,094,977.80 Proportion of net earnings applicable to minority stockholders 237,910.67 Add — Equity in undistributed earnings of affiliated company to November 2, 1929 (since consolidated) $ 6,857,067.13 217,554.18 Net profit for the year ending August 30, 1930, carried to surplus $ 7,074,621.31 Surplus, August 31, 1929 _ 12,435,878.76 Less — Dividends paid : Preferred stock (to and including September 1, 1930) _ $ 402,740.96 Common stock 8,080,380.14 $19,510,500.07 S. 483.1-21. 10 Surplus, August 30, carried to balance sheet $11,027,378.97 32 EXHIBITORS HERALD-WORLD November 22, 1930 Step into Legislative Fight Early, Coast Exhibitors Told State Senator Sounds Warning at Convention of Allied Amusements At Seattle, Facing Amusement Tax, Censorship and Daylight Saving — F. C. Weskil President [By Special Correspondent to the Herald-World] SEATTLE, Nov. 20. — Exhibitors must keep a close eye on legislative bills affecting them and must get into the fight early to protect their interests against inimical action by the lawmakers. This warning, particularly against a proposed 10 per cent amusement tax, state censorship and daylight saving, was sounded by State Senator Paul W. Hatiser in addressing the eighth annual convention of Allied Amusements of the Northwest. i i CHIC" CHATS Two hundred representatives of the as- sociation gathered here from key cities of Washington, Idaho and Alaska to lay plans for combating the legislative measures. Officers elected are: F. C. Weskil, president. John Danz, first vice president. W. W. Ripley, second vice presi- dent. James Hone, secretary-treasurer (eighth term). The officers were elected by the board of seven directors. New members on the board are: L. O. Lukan, Dave Gross and Louis Perunko. Ralph A. Horr, new congressman, com- mended the association for its constructive work and pledged his assistance both to this organization and to the film industry. The film industry as the "fifth estate" was lauded by Mike V. Mitchell, another Washington congressional representative, who referred to Allied Amusements as a valuable and potent organization. Rev. C. Kleehauer praised the motion pic- ture trade as a power for good, and urged the exhibitors to measure up to their re- sponsibilities, with high ideals and a resolve to help one another in solving problems. He congratulated the officers upon having formed such a representative group. Contracts between various film companies and exhibitors were discussed in open forum. The association was found to be in good financial condition but plans were launched for doubling the membership in the coming year and effecting closer co- operation. 28 of 52 Shorts on Pathe Schedule Are Completed for 1931 (Special to the Herald- World) CULVER CITY, Nov. 20.— Pathe has al- ready completed 28, or more than half, of its 1930-31 short subject program, which called for 52 comedies during the current season. Study of the type of comedy made by the company indicates a decided change in the trend of two reelers since the beginning of the year. The 52 scheduled for production are divided into eight distinct classifications: Rodeo, Melody, Manhattan. Rainbow, Whoopee, Folly, Checker and Campus Comedies. The short subject, it is noted, in the early part of this year evidenced a marked in- clination toward music and revues on the screen. Pathe Melody comedies were among the musical shorts being made at that time, but since then they have been discontinued at the Pathe plant, though the series title is still retained. In this connection E. B. Deer said, "Al- though the comparatively recent mad scramble of producers to bring musical pic- tures to the talkie-minded public is over, we cannot entirely divest the screen of melody. For that reason there should be a certain amount of music on every film pro- gram, even if the short subject end of the bill supplies this modest need." As a result of various changes which have taken place in the Pathe comedy depart- ment, there are now four directors under contract and three comedy writers. The directors are Wallace Fox and Fred Guiol, who have been on the staff since the re- moval of the short subject department from New York to the West Coast; Arch Heath and Ray McCarey. Cummings Adapts 12 Ralph Cedar has just been signed to di- rect Daphne Pollard in "Harold Sees the Indians." Harry Frazer, Charles "Chuck" Callahan and Hugh Cummings are the writ- ers at the plant here. Cummings has him- self adapted for the screen 12 of the com- edies so far produced this year, directed one and written several originals. "Harold Sees the Indians" and "Seagoing Sheiks" are scheduled to go into immediate production simultaneously to begin an ex- tremely active period in the Pathe comedy department. MGM Office Moved (Special to the Herald-World) DES MOINES, Nov. 20.— Metro-Gold- wyn-Mayer moved this week into its new offices at Eleventh and Woodlawn streets. Paramount Publix Books RKO Output in All Houses; Both Long and Short Films (Special to the Herald-World) NEW YORK, Nov. 20.— By a booking deal just completed, RKO Radio Pic- tures' features and short subjects will be shown in all Paramount Publix houses throughout the country. Charles Rosenzweig, general sales manager for Radio, was assisted in closing the agreement by Jerome Safron, Eastern division manager, and CI eve Adams, Western division mnager. The Amos V Andy film, "Check and Double Check," is to be given extended runs in all Publix houses. T AST week we dated this column from * J Philadelphia, but now we are back where Jimmy Walker rules, and they sell apples by the thousand on the big street. The other night we noticed in our meander- ings about said street that a banner stretched across the front of the Winter Garden looked larger than any we ever had seen. Just to prove we were right, here are the figures : The banner is 155 feet long and 30 feet wide ; 375 feet of rope was used to fasten it to the front of the building. It contains 462 yards of material, plus another 397 yards to make the letters, which read "Winnie Lightner in 'The Life of the Party' — Gold Dig- gers of Broadway in Havana." Each of the letters is 10 feet wide and 10 feet high. Five and three-quarter miles of thread were used to sew the banner together and it weighs 250 pounds, covering an area of 8,000 square feet. Two smaller banners have been made for the other sides of the house. Figures for the three banners look like this ■ Rope, 675 feet ; material, 650 yards ; material for letters, 572 yards; thread, 12^ miles; weight over all, 415 pounds; area, 10,720 square feet. Which is our idea of a big flag! A note from the English isles says that when George Bernard Shaw visited the studios where they are making the screen version of his play, "How He Lied to Her Husband," he took part in the festivities despite his 80 odd years. When the husband and lover were supposed to do a wrestling act on the floor, old G. B. S. himself rolled around on the studio carpet to show them how it should be done. It is said that he interrupted the shoot- ing of one scene to tell an actor that he should "look more serious." There's life in the old boy yet! Another and very interesting note comes all the way from Stockholm, Sweden. M. Hertz- berg, a scientist, has been engaged in examina- tion and treatment of the 33-year-old film recovered when the body of the North Pole explorer Andree was found. He claims that after a little further treat- ment the film can be developed well enough to be reproduced, which was thought entirely im- possible heretofore. There is even the possi- bility that ten of the films may be developed to the extent that prints can be made from them for publication, and ten others developed well enough to reveal important details in the history of the ill-fated expedition. In order to make sure of the ultimate success of his task without damaging the old film, the scien- tist first experimented with other films of the same age. We don't know the gentleman, but we do know that he deserves all sorts of con- gratulations for the job. Some day, some bright young lad is going to publish a book (and this idea is hereby copy- righted by us) containing some of the ad lines which appear in and about the marquees of New York's picture houses. Presumably the same is true of other townships, so if you see any good ones, send them along. With luck, we might publish them. Did you know that Warner Brothers' "The Doorway to Hell" is the picture "That Gang- dom Dared Hollywood to Make." That "You May Be Shocked at 'Hell's Angels' , But You Will Never Forget It." That certainly "You Will Never Forget 'Atlantic,' Mighty Drama of the Sea" (B. I. P.), either. That Otis Skinner, " 'The Rascal of Bagdad' Is King of New York." Out on the big street the other day was the first car ever made by a certain auto- mobile manufacturer, which is being used in a film playing Broadway today. Quite a crowd surrounded the oldtimer. — "CHIC" AARONSON. November 22, 1930 EXHIBITORS HERALD -WORLD 33 Censorship Fight Is Launched At Ohio MPTO Convention Law Needs Change, Governor Concedes; Early Action Seen Public Wants Action Melodramas, Declares Freuler of Big 4 Films (Special to the Herald-World) HOLLYWOOD, Nov. 20.— Melodramatic action pictures, or adaptations for the screen of newspaper stories and novels which have a vas: appeal among the public, comprise one of the greatest needs of the theatres of the country today, in the opinion of John R. Freuler, president of Big -1 Film Corporation. "The public to- day," says this exec- utive, "Is 'news con- scious, thrill con- scious and reader conscious.' " He ex- pressed the belief that in view of the enthusiastic reception accorded the occa- sional Western films produced by large companies last season, there was a definite desire for program Westerns on the part of the motion picture public. He noted that following the favorable reaction to the series of six action West- erns released by Big 4 originally, an addi- tional series of six was produced, which in actual sales, doubled the previous group. John R. Freuler Illinois Governor Speaks At Community Festival Honoring Theatre Man (Special to the Herald-World) HARVARD, ILL., Nov. 20.— Eugene Saunders, owner of Saunders Theatres here, will be honored December 8 in a com- munity festival to be known as "Saunders Day." The occasion will be the dedication of a recently completed highway. Governor Louis L. Emmerson has ac- cepted an invitation to speak and there will be a number of other state and county officials present. The celebration has been designated "Saunders Day" because, as a local news- paper puts it, "Saunders was instrumental, by his active promotion and untiring ef- forts in obtaining rights of way and clear- ing up obstacles that would have interfered with completion of the road." Saunders is postmaster and president of the Chamber of Commerce. 33 Repeat Bookings Received on Byrd Film; Children See It in N. Y. (Special to the Herald-World) NEW YORK, Nov. 20.— Three public schools here, located conveniently to the Mon- roe theatre, sent 3,000 children last week to attend a special matinee showing of the Para- mount release, "With Byrd at the South Pole." It is understood that so far 33 repeat book- ings have been received for the film, with the gross averaging better than most first run pictures. Pettijohn Leads Campaign — Lightman Predicts New Contract in Use in Year — James Reelected [By Special Correspondent to the Herald-World] COLLTMBLTS, Nov. 20. — The opening gun in the fight to eliminate censor- ship in Ohio, or at least to obtain important modifications in the law was fired at the annual meeting of the M P T O A of Ohio at the Deshler-Wallick No- vember 18 and 19. In addition, the subjects of zoning and protection and the new uniform contract were discussed at length. C. C. Pettijohn, general counsel of the MPTO A; Maurice D. Kann of Motion Film Boards of Trade, was selected to start the campaign against censorship and he was supported by the rank and file of the asso- ciation. Governor Myers Y. Cooper of Ohio was present at the banquet. After hearing the discussion and after a private chat with Pettijohn, the gov- ernor announced that he believed that the censorship law needed changing. It is believed that a recommendation to that effect will be made to the coming session of the Ohio general assembly. Pettijohn also took the lead in the discus- sion of zoning and protection which caused a violent discussion among the members. He declared that he was not in a hurry to see the zoning carried out and believed that the industry should go slow in the matter. The three important factors to an exhibitor, he declared, were: What picture can I get, what must I pay for it, and when can I get it. The quicker distribution of pictures is one of the objects desired by the pro- ducers and this, he believed, can be ob- tained by zoning. He decried the tendency towards a smaller number of film com- panies and consequently a smaller number of pictures for releases each year. Predicts Contract in a Year M. A. Lightman, president of the MPTO A, described in considerable detail the new uniform contract, drafted after the 5-5-5 conferences. He declared that exhibi- tors had not surrendered anything in for- mer contracts and had obtained many con- cessions which would place them in a bet- ter position. Lightman believed that if the new contract is generally accepted it will be in force in about a year. Addresses were made by State Senator Joseph N. Ackerman of Cleveland; Oscar R. Hanson, general sales manager of Tif- fany; A. C. Larue, Philadelphia, of Theatre Underwriters Cooperative Insurance; R. F. Woodhull, former president of the Picture News, and others. The convention was welcomed by Mayor James H. Thomas of Columbus, and J. J. Harwood of Cleveland, vice president at large, replied in a pleasing manner. At the banquet Governor Cooper. Petti- john, Lightman, Col. W. S. Butterfield, De- troit, and others responded to toasts. James Reelected for President The resolutions committee, consisting of Judge Frank Ruth, of Piqua, chairman; George Palda, Cleveland, and Charles Weigel, Cincinnati, brought in a number of resolutions which were unanimously adopted. These urged discontinuance of censorship in Ohio, asked for a more equit- able charge for sound service, and approved the celebration of the Bicentennial of George Washington in 1932. William M. James of Columbus was re- elected president for the seventh consecutive term. Vice presidents are J. J. Harwood, Cleveland; I. Libson, Cincinnati; Henry Bieberson, Jr., Delaware, and Ed Hiehle, Newark. Caldwell H. Brown, Zanesville, was reelected treasurer, and Martin G. Smith, Toledo, secretary. Trustees named were John A. Schwalm, Hamilton; J. A. Holt, Cincinnati; Henry Greenberger, Cleveland; Judge Frank Ruth, Piqua; Fred J. Desberg, Cleveland, and Burns O'Sullivan, Columbus. Syndicate Pictures Has 5 Stars in New Western (Special to the Herald-World) NEW YORK, Nov. 20.— Five Western stars, all of whom have in the past been lead- ing men in various series of Westerns, are in- cluded in the cast of "Westward Bound," the latest talking Western of Syndicate Pictures. They are Buffalo Bill, Jr., Buddy Roosevelt, Yakima Canutt, Tom Bondon and Pete Morri- son. Harry Webb is director and producer of the film, which is the sixth on the Syndicate program. City Hall Sleeps Across the Street as Daylight Bandit Loots Philadelphia House (Special to the Herald-World) CAMDEN, N. J., Nov. 20. — One of the most daring holdups in the history of this city occurred across the street from the city hall and courthouse here when a youthful bandit thrust his gun into the cashier's cage of the Stanley theatre and made off with $300. The robbery occurred at 4:30 o'clock in the afternoon when the street was crowded with traffic. The thief disappeared in the crowd. "Up the River," a crime picture was on the Stanley screen at the time and the cashier's booth was surrounded by cardboard figures of thugs and bandits. r 34 EXHIBITORS HERALD-WORLD November 22, 1930 Machat Adds Twenty Years in One To Theatre Progress in Bermuda Sponsor of Little Cinema Movement in U. S. Heads Movement Giving Islands Houses Comparing with Broadivay First-Runs [By Special Correspondent of the Herald-World] HAMILTON, BERMUDA, Nov. 20.— Modernization of the motion pic- ture industry in Bermuda is due primarily to the enterprise and perse- verance of Nathan Machat, formerly of New York, sponsor of the Little Cinema movement in the United States. Machat came to Bermuda to recuper- ate from a severe illness and he felt that while making Bermuda his home he wanted to give the Islands the benefit of his experience in the motion picture business, gained through a period of more than twenty years, during which time he operated theatres in New York, Brooklyn and Newark, as well as "little theatres" in Washington, Baltimore, Philadelphia and Detroit. WHEN Machat returned to Bermuda after on Ireland Island, patronized by members of 3 an absence of 20 years he found the in- dustry at practically the same stage as it was in the United States in 1905. Tourists frequently left the theatres in disgust after sitting through a reel or two. Machat's aim was to give the Islands the same class of cinema entertainment as prevails in the States and the performances at Reid Hall, Hamilton, compare very favorable with those at first run theatres in New York. Five Sound Theatres Now Credit is also due to the directors of Reid Hall, Ltd., of which Machat is managing di- rector. The directors placed ample funds at his disposal and instructed him to spare no expense to give to Bermuda a chain of thoroughly up-to-date theatres. This com- pany now controls four theatres, in addition to Reid Hall. The four are at St. Georges, Somerset, Bailey's Bay and at His Majesty's Dock Yards, Ireland Island. All have talk- ing equipment ; in fact, a silent picture could not be sold on the Islands. This company now has extensive real estate holdings and for one corner in Hamilton has refused an offer of $1,000,000. Reid Hall, the largest and most up-to-date theatre on the Islands, was opened in June, 1930, with talking pictures. It has a seating ■capacity of 600, the most improved type of RCA sound equipment and is equipped for stage presentations. At the last performance 4,000 Attend Reid Hall Weekly A year ago the City of Hamilton never played to more than 300 or 400 persons weekly. Today Reid Hall plays to approxi- mately 4,000 weekly by giving two shows nightly and two matinees on Thursdays and Saturdays, the scale of prices being 75 cents for evenings and 50 cents for matinees. The company now has contracts with M G M, Fox, R K O and United Artists and keeps on its shelves a large number of films so that no alarm is felt if steamers plying between New York and Hamilton are late. Reid Hall, Ltd., is the authorized agent of RCA Photophone. Four standard and four portable sets are used in the company's thea- tres, the most recent sound installation being at the theatre at the Government Dock Yards the English Navy stationed in Bermuda. Pay U. S. Wage Scale The scale of wages in Bermuda is low but Machat's forces are paid at the rates prevail- ing in the United States. As a result the company has a force of thirty, of whose ef- ficiency, loyalty and devotion to their work he is justly proud. Operators are paid at the rate of from $40 to $70 weekly and sound installations are made by the company's own men, some of whom are A-l mechanics. Bermuda Motion Pictures, Ltd., owns and operates Mechanics Hall, in Hamilton, the oldest motion picture theatre in Bermuda, which is now being completely remodeled and renovated and will be reopened in the very near future. This house has a seating ca- pacity of 280 and is equipped with Western Electric sound. Paramount, Universal and Pathe films are shown at Mechanics Hall and in the other five theatres owned by Bermuda Motion Pictures, Ltd. Road-Show Pictures Planning New Release (Special to the Herald-World) NEW YORK, Nov. 20.— L. E. Goetz of Road-Show Pictures has arrived here to ar- range release of "Ten Nights in a Barroom." He plans to make either a national hookup or sell state rights. "The Primrose Path," rights for which are held by the same company, has been sold to Nat Royster, High Point, N. C, for distribu- tion in North and South Carolina. L. C. McHenry made the sale. W under Speaks to Groups During Stay in St. Louis (Special to the Herald-World) ST. LOUIS, Nov. 20.— Clinton A. Wun- der, managing director of the Academy of Motion Picture Arts and Sciences, and who is making a tour of the principal cities of the country, was guest speaker of the St. Louis Film Board of Trade last Tuesday evening at a dinner. Efforts of Prosecutors to Send Two To Death May Act as Bombing Damper (Special to the Herald-World) KANSAS CITY, Nov. 20. — It is understood that prosecuting attorneys are seek- ing to place the death sentence on two members of the carpenters' union who confessed to the bombing of a partially completed apartment building last fall. In such a case, death sentence is permissible by a law which was passed in 1929, making the wilful explosion of a bomb punishable by death. The bombed apartment is said to have been built by nonunion labor, and it is thought by some that this particular case may have some bearing of acting as a deterrent in the matter of possible theatre bombings which might arise through union disputes. The last theatre bombing took place a few weeks ago, it is re- ported, in a suburban house where an operator belonging to the nonunion group was employed. Know Your Exchange —Managers- The exchange manager is the direct contact between exhibitor and distrib- utor, and therefore it is to their mu- tual advantage to know each other. The Herald-W orld presents a s-eries of brief sketches of exchange managers and their outstanding activities in the motion picture field. C. R. Blubaugh (~* R. BLUBAUGH, branch manager for ^-'. Fox Films in charge of the Omaha ex- change, is one of the considerable number of former exhibitors who have turned their interest to the selling field of the industry. Blubaugh, before entering upon distribution activi- ties, was connected with theatres or the exhibition of motion pictures at Fort Scott, Kansas. He left exhibition to be- come a salesman for Metro-Goldwyn- Mayer. From the M G M connection Blu- baugh went to the Fox organization as salesman in the Omaha territory. pHARLES E. KESSNICH, Southern di- v-' vision manager for Metro-Goldwyn- Mayer with headquarters at Atlanta, Geor- - gia, was for years a theatre operator. It was thirty years ago that he entered the exhibition business and he continued as an exhibitor for an even dozen years. In 1912 Kessnich became actively in- terested in sales and was appointed by Mutual Film Cor- poration to manage its Atlanta branch. He remained with Mutual in that ca- pacity for four years and then, in 1916, joined with MGM as manager of the Atlanta office. RF. CLOUD is manager of the cen- • tralized office of Warner Brothers, First National and Vitaphone Varieties at Cincinnati, follow- ing the amalgama- tion move an- nounced two weeks ago. Cloud started as a bookkeeper for George Kleine in 1915 in the Cincin- nati exchange. A year later Cloud was promoted to sales- man, and covered the Ohio territory until April, 1917, when he entered World War service. Mustered out in April of 1919 he joined Realart Film Com- pany as assistant manager. C. E. Kessnich R. F. Cloud November 22, 1930 EXHIBITORS HERALD-WORLD 35 W NEW PRODUCT This department does not attempt to predict the public's reactions to pictures. It does, instead, present detailed and accurate information on product, together with the frank and honest opinion of the reporter. DANGER LIGHTS RAILROAD LOVE! Produced and dis- tributed by Radio Pictures. Directed by George B. Seitz. William Le Baron pro- ducer. Myles Connolly, associate pro- ducer. Story by James Ashmore Creel- man. Art director, Max Ree. -Cinematog- raphers, Karl Struss and John Boyle. With Louis Wolheim, Robert Armstrong, Jean Arthur, Frank Sheridan, Robert Edeson, Hugh Herbert, James Farley, Al- lan Roscoe, William P. Burt. Release date, not set. Running time, 73 minutes. T. HIS is a melodrama made out of the thrills of railroading and of three fine kinds of love — the love of men for their jobs, the love be- tween comrades and the love between a man and a woman. And one man, aching for, feel- ing assured of, the love of the woman, has to learn that he can, that he must get along with only the other two kinds. Quite probably this picture embraces one of the most descriptive treatments of railroading that has come to the screen. Perhaps this im- pression is due somewhat to the fact that the writer saw this picture at the State-Lake thea- tre, where the Spoor-Berggren "natural vision" version was shown. It does not seem, how- ever, that the standard version will have lost any of the immense railroad background, since shots as advantageous will have been used, and since, after all, it is sound which gives the image on the screen its conclusive realistic details. Great locomotives with their clanging bells and rhythmic gusts of steam . . . the shouts of hardy railroaders on the job . . . the clank of steel on steel . . . the deep, distant whistle of the oncoming limited — these, with their visual complements, form a railroad panorama against which two men and a girl struggle to deter- mine what is in their hearts. Louis Wolheim portrays what is essentially the central figure — Dan Thorn, two-fisted, rough-voiced, great-hearted superintendent of the mountain division of the Chicago, Milwau- kee, St. Paul & Pacific railroad. Admired by superiors and men alike, he is by many loved, and his authority is never challenged. It is while he is driving his men to clean up a land- slide (one of the pictorial and auditory high- lights of the picture) that he encounters Larry Doyle (Robert Armstrong). Doyle was a good railroader once, an engineer. Dismissal for in- subordination turned him into a tramp. But he is not afraid of Dan Thorn's mightier fists, and thus begins Thorn's rehabilitation of him. Mary Ryan (Jean Arthur) continues it. Mary and her father have been looked after by Thorn ever since Ryan got injured. That is why she is willing to marry Thorn. Then Doyle ap- pears, and ultimately, not wishing to hurt Dan, they run away. Doyle's foot gets caught in a switch. Under great floodlights, in the rain, Thorn is repair- ing a washout. He is told of Doyle's seeming duplicity. Finding Doyle just as the limited RICHARD CROMWELL, despite his youth, handles himself icith assurance in the talking version "Tol'able David" and is credited with equalling the performance of Richard Barthel- mess in the original silent of some years ago. The talking version is a Columbia release. whistles, he saves him instead of killing him with his fists, and is struck by the train. Proper medical care cannot be had west of Chicago. Thorn can live five hours. But the fastest run on record was in seven. Yet Doyle says he can make it in five. And it is this successful race against death that provides a climax rich in sound and pictorial effects. The picture closes with Thorn reconciled to his loss of Mary to Doyle. Wolheim is, as usual, entirely convincing. Armstrong, perfect as to type, is otherwise competent, while Jean Arthur's good looks are sufficient for the role. Comedy relief comes from Hugh Herbert (whose professorial tramp brought spontaneous guffaws at the perform- ance reviewed), and the rest of the cast is capable. The general effectiveness of the picture speaks for the direction, which carried the story always logically forward and sensed keenly the dramatic values of the setting it- self. The dialog was suitable, but it was the action, not the dialog, which was emphasized as the story-telling medium. Altogether, there- fore, "Danger Lights" is full of red-blooded, yet genuinely tender, entertainment. — George Schutz, Chicago. TOL'ABLE DAVID VERY GOOD! Produced and dis- tributed by Columbia Pictures. Directed by John Blystone. From the story by Joseph Hergesheimer. Adapted by B. Glazer. Dialog by B. Glazer. Editor, Glen Wheeler. Camera, Teddy Tetzlaff. With Richard Cromwell, Noah Beery, Joan Peers, Henry B. Walthall, George Duryea, Edmund Breese, Barbara Bed- ford, Helen Ware, Harlan E. Knight, Peter Richmond, James Bradbury, Sr., Richard Carlyle. Release date, Novem- ber 15, 1930. Footage, 7,366. 1 HE part of David, played in the original silent of some years ago by Richard Barthel- mess, is here taken by Richard Cromwell, in as fine a portrayal as could be desired. He, though very young, handles himself with a de- cided assurance and confidence, and acts his part with a sincerity that is unmistakable. His work in this talking version of the old silent is every bit as excellent as that of Barthelmess in the original creation of the screen character. The film, originally taken from the story of Joseph Hergesheimer, and now readapted for the talking screen, has been expertly revised. Particular mention is deserving Glazer for his work in writing the dialog, which adds much to the effectiveness of the picture as it appears today. Direction, handled by John Blystone, is thorough and careful. There has been com- paratively little alteration in the readaptation to the talking screen, with the exception of the simple dialog, which, by the elimination of dragging subtitles, speeds the action to a great extent. The story is all David, which reflects still more to the credit of Richard Cromwell. David is always looked upon, and referred to, as a boy, just Tol'able. It is only after his elder brother, who drives the coach carrying the Government mail, is crippled by a stone thrown by the vicious Hatburns, and the father dies from the shock of the tragedy, that David comes into his own. Finally permitted to drive the coach, he loses the mail, which is recovered and stolen by one of the Hatburns. Returning to get the lost mail sack, the boy, in an ex- cellent dramatic scene, kills all three of the white trash family and brings in the mail safely. It is true that the fight scene is a bit im- probable, and that the concluding sequence is highly melodramatic, but it does not detract from the fine performance not only by the featured player but also by the entire cast, which is excellent without a single exception. Noah Beery, in the role of the meanest of the three Hatburns, is exceptionally good. His voice and Southern accent are perfect, and, in fact, this is true of the others as well. Joan Peers takes the part of Esther Hatburn with sincerity and finish, and is very apnealing as the sweetheart of David. Edmund Breese and James Bradbury do noteworthy work, the first 36 EXHIBITORS HERALD -WORLD November 22, 1930 in the role of David Kinemon's father, the latter as the cracker-munching local postmaster. John Blystone has realized every dramatic possibility in the story and brought each one to the fore with decided effect, enhanced throughout by the work of the cast. Photog- raphy is very good, most of the film being set in the outdoors, in the village or countryside of the southern mountain region. In addition to the dramatic interest of the story itself, there is presented in the picture an excellent impression of the people of the day and place. This film is an example of the manner in which the readaptation of a silent to the talking screen may result in a decidedly faster moving and altogether more effective production. It is a fine job through- out, with top honors going to Richard Crom- well, as the David of a David and Goliath theme. Spots of high drama are properly bal- anced by deft touches of humor here and there to relieve the tension. — Charles S. Aaronson. New York City. A BROTHERS LYTELL IN DUAL ROLE! Produced and distributed by Columbia Pictures. Directed by Walter Lang. From the stage play by Herbert Ashton, Jr. Adap- tation and continuity by John T. Neville. Dialog by Sidney Lazarus. Editor. Gene Hablick. Camera. Ira Morgan. With Bert Lytell, Dorothy Sebastian William Morris. Maurice Black. Frank McCor- mack, Richard Tucker, Claire McDowell. Howard Hickman, Francis MacDonald. Rita CarWle, Jessie Arnold. Release date, October 15, 1930. Footage. 7,359. HEROINE OF THE WEEK B ERT LYTELL moves over from the stage to the screen in picturization of the Herbert Ashton, Jr., play, "Brothers," which enjoyed a long run on Broadway. It is a dual role at- tempted by the star and one which is essen- tially a characterization, calling for a difficult portrayal. Lytell in the double part necessa- rily occupies the entire center of attention throughout, the balance of the cast, with the exception of Dorothy Sebastian in the feminine lead, being consequently subordinated. The film actor who created the original role on the stage gives an appealing performance in a film which might perhaps have gained to a certain extent if it were not so long. Several sequences cause a dragging of the action. The story is interesting — improbable, yes, but plausible. It concerns the destinies of foundling twins, one adopted by a wealthv couple, and becoming Bob Naughton, well- known lawyer; the other, reared by an Irish laundress, to appear 30 years later as the piano player in a low class speakeasy, under the name of Eddie Connolly. The lawyer, in which part Lytell wears a mustache and horn rimmed glasses, spends his off hours in the speakeasy, kills a man in the place and is seen as he leaves the building by one witness, who identifies Eddie Connolly as the murderer. At the trial, during which the lawyer defends the man who he does not know is his twin brother, after the case seems closed with a definite verdict against the accused appearing uncertain, the lawyer shaves his mustache and by a plea of uncertain identity between himself and the defendant, wins the case. Following the trial the lawyer goes rapidly downhill, with the result that an arrangement is made whereby he is taken away to a sani- tarium while Eddie Connolly takes his place in the home of the successful lawyer. He falls in love with the ccirl to whom Naughton had been engaged, and on the death of the latter, marries the girl. Bert Lytell has a little difficulty at times in makin« tbe transition from one character to the other with a great deal of plausibility, par- ticularly in the matter of speech. On occa- sion as Eddie Connolly, his language too close- ly approached that of the lawyer to give the proper impression. But on the whole his work LOIS MOR-iy does a good job of her role in "The Dancers,'* a society drama produced and distributed by Fox. it is an adaptation of a stage play by Gerald Du Maurier and Violi Tree, u-ith little alteration for the screen except to permit of broad background effects. is good in the handling of an extremely exact- ing double role. Photography is competent, with the scenes, almost entirely interiors, set either in the speak- easy or the home of the Naughtons. There might have been greater concentration on the court room scene and a bit less attention to the following sequences in the home, which slowed the action. Walter Lang nevertheless did a good piece of work in his direction of the film, being bound to a great extent by the theme and plot of the original play. Dorothy Sebastian as the girl who is engaged to one brother and eventually marries the other, does well, portraying her role with a naturalness and ease indicating confidence. — Charles S. Aaronson, New York City. A THE DANCERS SOCIETY DRAMA! Produced and distributed by Fox. Directed by Clwnd- ler Sprague. From the play by Sir Ger- ald Du Maurier and Viola Tree. Adap- tation and dialog by Edivin Burke. Camera, Arthur L. Todd. With Lois Moran, Walter Byron, Phillips Holmes. Mae Clarke. Mrs. Patrick Campbell. Re- lease date, November 9, 1930. Footage. 7,500. T, HIS film, the screen adaptation of a stage play by Gerald Du Maurier and Viola Tree, is essentially a comedy drama of the legitimate boards, with those trimmings which adaptation to the motion pictures has made possible. The cast is competent, with honors going in par- ticular to Phillips Holmes as the young Eng- lishman who leaves the girl with whom he made a romantic pact, goes to Canada, and on his return to England, when he inherits an earl- dom, finds her leading a fast life. Tbe theme, concerning the "honor" agree- ment the two made, carries the picture to its conclusion, when tbe girl, played well by Lois Moran, leaves him as they are about to be mar- ried because she did not live up to the terms of the honor pact. Holmes pursues her, dis- covers her in tbe capacity of a school teacher in a small French town, and marries her evn though he is a bit hesitant. There is the other woman in the case, por- trayed feelingly by Mae Clarke, who, as a dance hall entertainer in a Canadian village, meets and falls in love with Holmes, follows him to England and then sacrifices her love for him by bringing the two together. Miss Clarke is not only a capable actress but is possessed of a charming singing voice which she uses to good advantage in the song, "Love Has Passed Me By," written by James Monaco and Cliff Friend. It is quite apparent that the stage play has not been altered to any great extent for the screen, except for the introduction of broad background effects not possible on the stage. For example, the film opens with lumbering scenes in the Canadian woods which are quite effective, and later in the picture the landing of a plane by Lois Moran on the lawn at an English garden party and the beginning of the flight to Paris which Miss Moran makes when she flees from the impending wedding in a very modern manner. Holmes speaks his lines with a proper Eng- lish accent, but the supporting cast, particu- larly in several sequences in English drawing rooms, render their lines in clear, matter-of- fact American English, which does not com- pletely convey the impression of English locale. The same is true of Miss Moran in her dialog, and she is supposed to be an English girl born and bred. Mae Clarke as Maxine, on the other hand, occasionally, but not too noticeably, em- phasizes too strongly in her speech the fact that she is an American from Canada. Walter Byron as Berwin, the Englishman who becomes the man in the case with relation to Lois Moran, plays his part well, yet here, too, it is easily understood that it is not an English- man speaking. Mrs. Patrick Campbell is high- ly capable as the "Aunt" Emily of Miss Moran, injecting a touch of humor into what is other- wise a rather straightforwardly dramatic story. Photographv is excellent throughout. Direc- tion is for the most part good in the repro- duction of the original play. The dance hall in the Canadian woods, however, appears like a Broadway night club as far as orchestra is concerned, thoush true to what it is meant to be in regard to the costumes of the lumberman. The picture moves at a good pace and should provide an hour's entertainment for most any audience. — Charles S. Aaronson, New York City. A TUST LIKE HEAVEN PARIS ROMANCE! Produced and distributed by Tiffany. R. William Neill. director. Story and script by Adele Buf- fington. Sound recording, Buddy Myers. Photography. Max DuPont. Cast: Anita Louise, David Neivell. Yola D'Avril, Gas- ton Glass, Mathilde Comont, Thomas Jef-~ ferson and Torben Meyer. T. HE Tiffany production, "Just Like Heaven," is based on the love of a balloon salesman of the Latin quarter in Paris for the dancer in a very small circus which usurps his right to the intersection where he does business. The plot is built on their misunderstandings, caused by a member of the circus troupe who also is in love with the dancer. R. William Neill worked hard with a not unusual story. Yola D'Avril and Gaston Glass do the best acting. It is without question a sweet and charming little story, in many situations remindful of "Seventh Heaven." It goes on according to a well laid out formula and comes to a romantic ending. A beautiful shot that is woven into the story is the balloon scene during the pageant. Other sets are faithful to their locale and circum- stance. No elaborate effort has been made to elevate the picture to greatness by extravagance of scenic effect. — Edward Churchill, Hollywood. A AUDIO REVIEW NO. 45 Pathe — Sound The high spot in this Audio picture is Wal- ter Damrosch in the N. B. C. broadcasting studios in the process of conducting one of his justly famous children's music appreciation November 22, 1930 EXHIBITORS HERALD-WORLD 37 hours. Milton J. Cross introduces Damrosch and the composer and director directs the Na- tional Orchestra in Schubert's "Marche Mili- taire" and the "Scherzo" from the Second Symphony by Glazounow, after his introduc- tory remarks on the air. Cutbacks picture children in a classroom listening in. Interest- ing and familiar to everyone, it is a real Audio high light. "Beauty spot," a scenic of the Elk Lake in the Adirondacks, is fair as a pictorial. "Big Stuff" pictures the interesting manner in which logs are moved in the timber country of Washington state, with huge flanged wheels on trucks moving along the flattened top sur- face of tree trunks set in the ground. The final item of the review, titled "Land of Canaan," is another scenic, this time of Pales- tine and the region around the Jordan, famous in Biblical lore. Several fine effects are achieved by Gardner and Alice Wells, pho- tographers. As usual with the Audio Reviews, appropriate and excellent music accompanies each feature. — Running time, 11 minutes. A LAUGHTER GOOD FUN! Produced and dis- tributed by Paramount. Director, H. D'Abbadie D'Arrast. Authors, D'Arrast and Douglas Doty. Dialog by Donald Ogden Stewart. Photographer, George Folsey. With Nancy Carroll, Fredric March, Frank Morgan, Glenn Anders, Diane Ellis. Leonard Carey, Ollie Bur- goyne. Release, October 25, 1930. Foot- age. 7.134. T ■l HERE is a lot of real fun in Paramount's "Laughter." It is pure farce and no effort is made to hide this fact. Much of the enjoy- ment of the picture is in the dialog of Donald Ogden Stewart. It is snappy and natural throughout. The swift movement natural to this type of picture might have been even more empha- sized to the improvement of the production as a whole. Shorter, it would have been still better. Fredric March plays a character decidedly different from what is generally assigned him. As Paul Lockridge, a composer, he reveals a real flair of comedy and it is refreshing to see him in such a role. The same should be said of Nancy Carroll, who has in "Laughter" one of the best oppor- tunities she has ever had. She is not sub- merged by the work of another player as is generally the rule. "Laughter" is the story of a May and De- cember marriage. A show girl marries a multi- millionaire. At first she believes herself happy in her new surroundings and refuses to heed the importunities of a poor sculptor whose heart was broken by her marriage to this man of affluence. Not until the artist commits suicide does she realize that true love, and not money, brings real happiness. Realizing this, she leaves her husband and joins a composer with whom she had always been in love in Paris. "Laughter" is a most suitable title for the picture for the theme is treated in that manner. — Jay M. Shreck, Neiv York City. A COSTELLO CASE MYSTERY THRILLER! Produced by James Cruze Productions. Distributed by Sono Art. Director, Walter Lang. From the stage play by the same name, produced as silent drama. Cast: Lola Lane, Tom Moore, Roscoe Karnes, Wheeler Oakman, Jack Richardson, and Russell Hardie. -LL/XCELLENT acting by those outstanding in the cast, a well-knit plot and good lines, to say nothing of capable direction by Walter Lang combine to make "The Costello Case" an en- tertaining production. Those old troopers, Wheeler Oakman, as the villain, and Tom Moore, as the cop, make the characters they portray true to life, and Roscoe Karnes, whose name and face are not as yet as well known to the screen as they might well be, combines comedy, wise-cracking and good sense, scoring heavily as an apparently gullible and yet shrewd newspaper reporter. Lola Lane, as the juvenile love interest, and Russell Hardie, as the lover, both newcomers to the screen, give creditable if not quite smooth performances. The "Costello Case" revolves about the kill- ing of one Costello, a bootlegger. The real killer, the sleek gang leader, is Wheeler Oak- man. The juveniles are suspects. Tom Moore, as the cop who wants to make good, narrowly escapes death when he is put on the spot in his own home, which, incidentally, is a fine dramatic situation exceedingly well done. He later gets his man. I am becoming quite tired writing the phrase "given an old plot, the director — ■" and so forth, but in "Costello Case" this is again a true comment. The talking screen is the third me- dium in which it has been handed to the pub- lic, for it has been a stage play and a silent. In the new dress, it contains a bedroom scene and the juveniles in pajamas. The lines are excellent, particularly those given to Karnes, whose jibes are satirical and take direct aim at some of the more glaring police methods of the day. Moore also is given some good ones and puts them over with a modulated Irish brogue which scores heavily. Oakman does much with pantomime. Settings are good, although narrow in scope and remindful of the stage. Photography is at par. Plot treatment is excellent, moving smoothly and rapidly with no unexplained tangents or loose ends. — Edward Churchill, Hollywood. A STRANGE AS IT SEEMS— NO. 3 Universal — Talking John Hix in this series pictures and explains strange facts and occurrences in various parts of the world. Exceptionally fine color pho- tography is a feature of the subjects. In this number, he tells about Herman the Hermit of Hollywood, who bathes, dresses and runs off to the studio in the morning with little clothes and lots of pep. In Los Angeles is a mausoleum dedicated to the burial of animals. Here are buried the pets of many celebrated people. A certain gentleman runs a worm farm, where the old fashioned fishing bait is grown and packed in cans for shipment to all parts of the world. Bricks were used by French aviators in the early days of the war before the development of machine gunning in synchronization with the propeller of the plane. A Nipponese mentalist has a group of devoted followers who permit themselves to be pierced with knives and swords and who lie on broken glass before the camera, appar- ently without feeling any ill effects and show- ing no marks. On the whole, this is an inter- esting number, featured by excellent color photography and good description. — Running time, 10 minutes. A PAR AND DOUBLE PAR GRANTLAND RICE SPORTLIGHT Pathe — Talking Golfers should devour this wherever they may roam, and according to statistics there are millions of them in the country. It opens with a demonstration before the camera of Bobby (called Emperor) Jones executing some of his pet shots in his own inimitable way. Slow motion more clearly indicates stance, grip, eye on the ball and follow through. Then follows a motion picture description of Jones going through one of his big tournament matches, with a huge crowd scrambling after him with each shot. A running fire of comment points out what the golfer should give heed to in the film. The subject concludes with a song titled "Donald the Dub," rendered by Frank Crumit accompanying himself on the ukulele. Crumit and Grantland Rice wrote the words and music, and the song runs into several verses and several more choruses, but it is clever and Crumit puts it across with plenty of pep. This is novel and should prove an extremely popular short subject. — Running time, 9 minutes. A THE LOVE PUNCH MURRAY AND SIGNEY COMEDY Universal — Talking Cohen and Kelly are in the theatrical busi- ness and in a quarrel. The firm breaks up and Cohen marries a woman in jail in order to receive $50,000 left by his uncle. The woman happens to be a notorious poisoner who is in the habit of killing off her husbands on the wedding night. She escapes from jail, and at a house party attempts to do away with Cohen, but Kelly, who knows the woman, ar- rives in time to save him. The poisoner is taken away by the police and the two in patch- ing their quarrel with a drink accidently share the cup containing the poisoned fluid. As the picture ends Kelly tells a joke which is un- necessary and does not belong in any motion picture for popular consumption. The picture is not strikingly clever, but there are several fairly good laugh moments. — Running time, 20 minutes. A ONE NUTTY NIGHT A CHECKER COMEDY Pathe — Talking By the cast names, Shylock Combs and Silo Trance, this is supposed to be a take off on how real detectives work. Robert Carney and Si Wells play the featured roles as the two cor- respondence school detectives who attempt to find the man who is frightening the occupants of a lodge in the woods. It develops that he is insane, and the comedy concludes with all three being bundled into the asylum wagon. Lew Kelly plays the insane individual. The greater part of the film concerns itself with the search of the house when the two wouldbe detectives look for the crazy man. There is lack of punch and cleverness in the story and the laugh spots are occasional. Addie McPhail, George Towne Hall, Richard Cramer and Stompie, a negro, complete the cast. — -Running time, 20 minutes. A THE MYSTIC ISLES VAGABOND ADVENTURE NO. 16 Pathe — Talking Tom Terris takes his audience to the socalled Mystic Isles which spread about the Equator. Scenic effects are excellent, particularly those of the sea, which open and close the subject. Terris describes the old temples which are clearly pictured, and the camera emphasizes the intricate and beautiful carved stonework which almost literally covers the buildings. Native craftsmen are seen in the process of completing some of this work with care and precision. Rustic bridges of bamboo in the form of lattice work and the palm trees which are scattered about the islands complete a fas- cinating picture to any American city dweller. The Vagabond Director enters an ancient tem- ple and seats himself in a beautifully carved chair which is apparently an object of worship to the natives. An opportunity for several fine interior shots is here taken advantage of most competently. This number of the series is on a par with the better of the subjects. — Run- ning time, 10 minutes. 38 EXHIBITORS HERALD -WORLD November 22, 1930 W^ HOLLYWOOD t( Cimarron' ' Land Rush Scene Gives 24 Cameras a Big Task Five Hundred Wagons, 1,700 Horses and 2,000 Persons in Radio's Spectacular Effort — Darmour Making Five This Month — Hoffman and Gumbin Buy Halperin's Stock in Liberty By DOUGLAS HODGES HOLLYWOOD, Nov. 20. — Radio Pictures will make the gigantic land rush scene of "Cimarron" forty miles north of Bakersfield tomorrow. It is the big scene in "Cimarron" and more than $200,000 already has been spent preparing for it. All plans had been made to shoot the scene Sunday but constant rain for eight days brought the company in, and it returned to Hollywood Monday to await dry weather. Wesley Ruggles is directing, Richard Dix starring, and Eddie Cronjager and Nick Musuraca are chief cameramen. The huge scoop of preparations is seen in Metropolitan Sound Studios. The Halperin the plans to use 24 cameras, 500 wagons and brothers will confine themselves to shooting 1,700 horses, as well as 2,000 persons. Plan four screen plays during the year. Fowler on Varieties Fowler Studio Varieties are being prepared for production at Fowler studios, and A. D. W. Productions, releasing through Fowler, is work- ing on a series of children's pictures. Shoot- ing probably will start next week. Five Jobs for Rogers Three famous novels, an original stage play and a story will comprise the program of the Charles B. Rogers productions for the coming season of 1930-31. The first, "Millie," is in production. The "Common Law," by Robert W. Chambers, is being adapted by John Far- row. "French Love," "The Registered Woman" and "Dark Flame" are next in line. Macdonald Loaned J. Farrell Macdonald, for years with Fox, has been loaned to M G M to play the part of Mr. Murdock in "The Easiest Way," starring Constance Bennett. Principals include Robert Montgomery, Adolphe Menjou, Marie Prevost, Anita Page and Hedda Hopper. Warwick Working Stopped by his friends in Hollywood while on a trip from New York to visit friends in Australia, Robert Warwick went to work in 24 hours and decided to stay around a while. He was taken over on contract by Fox and then loaned to Radio Pictures for a featured part in "The Queen's Husband." for filming the landrush, depicting the struggle of settlers to claim homestead rights into the Government land of Oklahoma, are remindful of Bill Hart's famous "Tumbleweeds," but are on a more lavish scale. Ten Cameras in Pits While the scenes are being shot, ten con- cealed and mechanically operated cameras, hid- den in pits, are to take new and unusual angles. Extras have come from four adjoining states to perform and to collect $5 for driving a team of mules or riding a horse. Radio Pictures has rented a 3,600 acre ranch for the production. The picture is said to be costing Radio Pictures at least $1,500,000. The big scene is to show the huge throng of settlers leaving the state line to claim home- steads. It is a scene which permits of no re- hearsal. When the twelve guns explode to signal the 2,000 actors to move, the scene has to be right the first time. The greatest care has been taken to fool- proof that scene. All the million things that could go wrong have been anticipated. To Ruggles, Cronjager and Musuraca the big shot presents a gigantic responsibility. The success of the picture with its big investment depends on the smoothness and perfection of a shot that is to go on the ribbon in less than four minutes. To Louis Sarecki, supervising pro- ducer, the picture has meant sleepless nights. He realized the danger these extras were to confront and discussed it with Ruggles. The latter repeatedly has admonished the extras that "you are jeopardizing yourselves in this scene. If you can't ride a horse expertly you're liable to be killed in a stampede." But not one of the riders has withdrawn. Darmour Busy During the month of November, Larry Dar- mour is making five new productions. Mickey (Himself) McGuire and the Toonerville Kids are making two, Louise Fazenda is making one, and two features — one a melodrama and the other a Spanish production — are being done for independent release. Albert Herman is di- recting the youngsters. Liberty Stock Purchase M. H. Hoffman and H. M. Gumbin, execu- tives of Liberty Productions have purchased the stock and interest formerly owned by Vic- tor and Edward Halperin in Liberty Produc- tions and will continue to produce pictures at Al Santell Likes His Cars Made to Order (Special to the Herald-World) HOLLYWOOD, Nov. 20.— Al San- tell, after driving his expensive coupe only 13,000 miles, decided that he wanted a few slight changes, in- cluding a slant to the windshield, which had been vertical, and new louvres in the hood. He wanted them square instead of oblong. "That car been in a wreck?" asked the Herald-World reporter. "Nope," replied the body builder, "we had to tear the top off and recast the hood." Estimated cost for minor changes —$1,000. Old Folks Have Day On "Cimarron" Location (Special to the Herald-World) HOLLYWOOD, Nov. 20.— "Cimar- ron," which has become distinguished for having everything a motion pic- ture ever had in the course of pro- duction, has added one more feature. It was "Old Folks Day." Richard Dix, star of the epic, tele- phoned long distance from location, to his aged father, who witnessed the original land rush of Oklahoma pio- neering days. "C'mon up, Pa," he invited. "Okay," said "Pop" Dix. "That's a good idea," said Louis Sarecki, associate producer at Radio Picture studios. He too called his father. The elder Sarecki also accepted, and "Old Folks Day" came into being. Pauline Starke Says Salary's Missing; Sues (Special to the Herald-World) LOS ANGELES, Nov. 20.— Pauline Starke, actress, has filed a breach of con- tract suit for $6,050 against James Cruze, director, and Henry D. Meyer, said to be a stockholder in James Cruze, Inc. Miss Starke charges she was given a con- tract for four weeks' work at $1,500 but was discharged after the fourth day. Ray Coffin Combines Managing, Publicity (Special to the Herald-World) HOLLYWOOD, Nov. 20.— Ray Coffin, pub- licist, is combining his exploitation work with management, he announced this week. His office is one of the first to undertake this com- bination. Coffin has assumed the management of Paul Finstein's Serenaders and the Ethio- pian Etude Chorus, Coffin in addition to main- taining offices in New York, Paris and London, has just ordered another in Berlin. Caddo Productions Moves To United Artists Studios (Special to the Herald-World) HOLLYWOOD, Nov. 20.— Caddo Produc- tions, which has been leasing space at the Metropolitan Sound Studios, is moving this week to the United Artists studios. "The Front Page" will be the first product in the new location. DeMille Recuperating After Appendectomy (Special to the Herald- World) HOLLYWOOD, Nov. 20.— Cecil B. DeMille is recuperating at the Cedars of Lebanon Hospital following an operation for appendi- citis. His condition is reported to be "com- fortable." November 22, 1930 EXHIBITORS HERALD -WORLD 39 Rename Keith-Albee Theatre Keith-Boston (Special to the Herald-World) BOSTON, Nov. 20.— The Keith- Albee theatre, an R K O house, has been renamed the Keith-Boston, to continue the name of the old Boston theatre on which site the present Keith Memorial theatre is erected. A new electric sign bearing the new name has been installed. The policy has been changed with four complete shows daily instead of three. Predicts Television Will Be Regular Feature at Theatres in Six Months Scientist Says It Has Advanced from Experimental Stage to That Of Practical Use In the face of all the declarations that tele- vision is not practical and cannot be for some time, Dr. W. R. Whitney, a scientist connected with the General Electric research laboratory, in an article in the American magazine this month, argues that within six months theatres in most of the large cities will offer tele- vision features as part of the regular program. The article, written by John T. Flynn, main- tains that television has "advanced from purely experimental to practical commercial use." It describes a project carried out in a Schenec- tady theatre, where performances are given on a screen six feet square with the enter- tainers located at the General Electric labo- ratories a mile away. Whitney describes the work of Dr. E. F. W. Alexanderson, also a General Electric scientist, in improving and perfecting tele- vision apparatus. He attributes to Alexan- derson much of the advance which has been made in this field by the company. Whitney is himself the founder of the Gen- eral Electric research laboratory. He worked together with Steinmetz in building up the present engineering laboratory of the concern. Sarah Mason to Adapt "Walling ford" for Haines (Special to the Herald-World) HOLLYWOOD, Nov. 20.— Sarah Y. Mason, well known scenarist, has the M G M assign- ment of adapting "Get Rich Quick Walling- ford" to the talking screen. William Haines will be starred in the product, according to M G M executives. Glenn Belt to Manage Production for Ryan (Special to the Herald-World) HOLLYWOOD, Nov. 20.— Phil L. Ryan Productions, with headquarters at Metropoli- tan Sound studios, has signed Glenn Belt as production manager. Ryan is busy now with a series of two-reel comedies starring Chester Conklin. Frank Griffin is directing. Dorothy Christy Gets Lead (Special to the Herald-World) HOLLYWOOD, Nov. 20.— Universal has given Dorothy Christy a featured role in "The Modern Wife," with her part being that of a sophisticated vamp. Genevive Tobin and Monroe Owsley have the roman- tic leads. Miss Christy has recently had important roles in "Playboy of Paris" and "So This Is London." Paramount and Warner Set Pace in Eastern Production Astoria Plant to Be Busy Ten Days Shooting "Stolen Heaven" — Four More Subjects Completed at Vitaphone Studios — Simple Simon Comedies Go into Work (Special to the Herald-World) NEW YORK, Nov. 20. — With the Paramount studio in Astoria slated to be busy for the next 10 days at least on the shooting of Nancy Carroll's starring vehicle, "Stolen Heaven," and Warners' Brooklyn studio turning out the usual quota of Vitaphone Varieties, production is moving at a good pace in the East. Edward Gordon, founder and head of the Washington Square Players, who is credited with having given the first engagements to such stage stars as Katherine Cornell and Glenn Hunter, has been placed under contract to Paramount. He recently left the Astoria studios for the West Coast, after several weeks of work here. Kane, Zukor, Shauer Arrive Robert T. Kane, general manager of Euro- pean productions for Paramount Publix, has arrived in New York for a six weeks' visit. He was accompanied by Eugene Zukor and Mel Shauer, of foreign productions. Tallulah Bankhead is due in New York on January 13, to begin her screen work at the Paramount studios. Her first picture will be "Her Past," in which she will play with Clive Brook, who will come on from Hollywood for the production. Donald Ogden Stewart is now at work on the scenario for the film, and George Cukor will direct. "Sex in Business" has been selected as the title of the forthcoming screen production of Austin Parker's original story formerly called "Strictly Business," in which Claudette Col- bert, Fredric March and Charles Ruggles will be featured. Parker and Gertrude Purcell are putting the finishing touches on the scenario and work is scheduled to begin about Decem- ber 1. Dorothy Arzner will handle the direction. * % ^ Four Varieties Finished At the Vitaphone studios of Warner Broth- ers four new subjects have just been com- pleted. "Squaring the Triangle," features sev- eral prominent members of Broadway stage successes, among whom are Mayo Methot of the "Torch Song" and Donald Brian, musical comedy star. Burnet Hershey wrote the story which satirizes the eternal triangle idea, and Arthur Hurley directed. Audray Dale, John Marston of "Up Pops the Devil," Broadway stage play; Dennie Moore, also of the "Torch Song" company; and Geoffrey Bryant are starred in "The Old Flame," a light comedy written by Weare Holbrook. A farce comedy, "The Love Nest," directed by Alf Goulding from the script by Stanley Rauh, has in the cast Billy Wayne, Thelma White and Thomas P. Jackson. "With Pleas- ure" is a two-reel musical comedy number, for Aha! Another "Fish" Narrative (Special to the Herald-World) SEATTLE, Nov. 20. — A most en- thusiastic movie-fan upon leaving the RKO Orpheum in Seattle, after viewing "The Silver Horde" was caught shaking hands with one of the ushers. In her confusion she ex- plained that she thought he was handing her a can of the famous Alaska salmon. He was, however, only handing out bills for the follow- ing week's show. which the music and lyrics were written by Harold Levy and Herman Ruby. Roy Mack directed a cast which includes Dolly Gilbert and three sets of twin sisters, the Collette sisters, the Pearl twins and the Corbitt twins. Roy D'Arcy has been signed by Murray Roth, studio chief, for work in Brooklyn, and Bobby Jones, golf champion, has contracted for a series of Vitaphone Varieties relating to the game. It has not yet been decided definitely where they will be made. Simple Simon Comedies Start Simple Simon Comedies, Incorporated, has begun production activity at the Audio Cinema studios in the Bronx, with Louis Simon al- ready having completed several scenes for "Hot Shivers," the initial two reeler on the program. Mort Blumenstock is directing the comedy, which was written by William A. Grew and Rube Welch. Ruth Holden, star of "June Moon," stage success, is appearing opposite Louis Simon. Canadian Authors Want "Justice" on Copyrights (Special to the Herald-World) OTTAWA, Nov. 20. — The copyright con- troversy in Canada has been revived by the arrival in Ottawa of George Herbert Thring of London, secretary of the Incorporated So- ciety of Authors, Playwrights and Composers. Thring asserts that the English organization is ready to aid Canadian authors and composers in their fight for "justice and a fair copyright law." In the meantime, Canadian exhibitors con- tinue to ignore the demands of the Perform- ing Rights Society of Canada, which wants an annual seat tax from theatres which play copyrighted music for which the society claims it holds the Canadian assignment. Sentenced to 60 Days for Issuing Worthless Checks (Special to the Herald-WorldJ ST. LOUIS, Nov. 20.— Miss E. May Nye, former treasurer of the defunct Lee The- atre Corporation, which at one time oper- ated the Lee theatre here, was sentenced to 60 days in the workhouse by Judge Butler of the St. Louis Court of Criminal Correction on charges of issuing two checks, for $29.85 _ and $25 respectively, drawn on a bank in which the company didn't have sufficient funds. Testimony showed that the checks were given to a motion picture operator for his salary. "Man to Man" Is Final (Special to the Herald-World) NEW YORK, Nov. 20.— Warner Brothers has announced "Man to Man" as the final title of "Barber John's Boy," its special pro- duction, according to J. L. Warner, vice presi- dent. 40 EXHIBITORS HERALD-WORLD November 22, 1930 ~ 3he Sound ^ox^ STAR GAZER HOLLYWOOD. YOU haven't seen anything out here unless you've been to a football game. Hollywood, to be truthful about it, is an old Egyptian word, the northern part of Egypt, by the way, meaning "ball of the foot," which can easily be translated into "football." Somebody told me it could also mean "back of the foot," which would be translated into "heels," but this person hadn't had his option renewed. I saw the U. S. C. -California game, which lasted three hours and ended by the closely-fought score of 74-0. Oooey ! it was bad. The California cheering squad, not being able to offer one little chirp during the game, got up as one man at the final whistle, put their tongues out at U. S. C. and veiled, "Yah! You didn't make a hundred!" These football games out here aren't like the eastern ones. Not a bit. It's probably because football wasn't invented to be played on summery days. For the price of three and a half dollars you are privileged to witness : 1. Football game. a. Twelve thousand forward passes. 2. Concert. a. Two bands of four thousand eight hundred sixty-one persons, so large there is no room for spectators. Play only one song. Some- thing like "Romona." 3. Vaudeville. a. An Austin in which are six persons, another dressed like a Trojan, one bear, a bass drum, and a thin dime. This car does tricks between halves. b. Two grandstands filled with forty thousand people who have purple, orange and red hats, interchangeable every other minute, guaranteed to make you intoxicated merely through looking at them. b-1. These grandstands, also at the signal of a whistle, can mould them- selves into designs. In two minutes they formed a bear, a trojan, a shoehorn and a waffle with syrup. When you come to think of it, and if you're in California on a Saturday in the fall you certainly have to think of it, that's a whole lot of show for S3. 50. I don't know if motion pictures give you as much. There is another little touch the natives have out here that is denied East- erners. They coach their own games. For instance, a man in W 14, Tunnel Five, will suddenly decide that it would be a good thing for Bludger to go in at tackle. Promptly, forthwith, he sets up a great hue and cry, "Bludger, we want Bludger." This is not exactly accurate, because nobody wants Bludger except himself, and maybe Sludger's mother. But the sheep in the grandstand suddenly decide that they, too, cannot en- dure another minute without Bludger at tackle. And pretty soon you have the whole stadium, including the fans for the opposing team, shouting, "We want Bludger." They get him. AAA The part of the game I remember best is the sensation of finding, at about the last quarter, that the quiet and reserved gentleman to my left not only bore a striking resemblance to Winfield Sheehan, but was Winfield Sheehan. Next to him was George Gershwin, to whom I've been introduced twelve thousand times, none of them registering, and after him Raoul Walsh and a lady. Sheehan never did get very excited. He wore a cap, pulled low over his forehead, and sucked on one cigar after another. I give my word that he never had a cigar out of his mouth the whole time I sat next to him, and I also swear he used one match, lighting each one from the other. There's Fox economy. Three-quarters through the game Gershwin, hearing one of the awful songs for the thousandth time, turned to Sheehan and said, "Can I use that?" Sheehan said "No!" NORMAN KRASNA. HOLLYWOOD. BIG LITTLE GUY Ten years ago, when the Universal City of today was in the making, a black-haired, bright-eyed little imp raced through the corri- dors, clowned and shouted, laughed and joked with those who passed. There was no limit to his activity. If he wanted to play baseball up and down those corridors, he'd play baseball. If he wanted to stage a marathon, he'd stage it. Executives and writers tore their hair and raised their hands in supplication. But their pleas did no good. The imp was Carl Laemmle, Tr., the boss's son. Today, a black-haired, bright-eyed young man of 22 sits behind a big desk in a big room and presses buttons and snaps orders and holds conferences. Today, this big little fellow of 22 directs a business which each year grosses more than $30,000,000. He is answerable to only one man, and that man is Carl Laemmle, Sr. Today, he is not the boss's son. He's Carl Laemmle, Jr., general manager of Universal studios. Young Laemmle has forsworn four years of college to handle the business. Young Laemmle has been assistant to every head of every department which lies behind the Universal City gates. Young Laemmle has watched the men who call him boss play basketball until 9 o'clock at night to encourage them, and he has gone back to his office and worked until 4 the next morn- ing on executive problems. Young Laemmle has had battles with older executives, who have their formula for making pictures, and he has proved the value of his judgment in the face of their objections. The big little fellow, with the ideals and the dreams and the aspirations of youth, has breathed a new life and a new spirit into the organization at L^niversal City. He has done it with sheer enthusiasm and vitality. There's a big sign at Universal City which reads : "We're on top. Let's stay on top." A That's what Carl Laemmle, Jr., and the men who work with him are trying to do. Some day, the other story of "All Quiet on the Western Front," the picture which won for Universal City the coveted award of the Academy of Motion Picture Arts and Sciences for 1929-30, will be written into motion picture history. It is a story of modern youth looking tra- dition in the face, grinning widely, and going ahead with its own ideas. " 'All Quiet' is more than a picture," said young Laemmle, "It's an epic. Universal will do it." The oldsters shook their heads. Some rushed into the offices of the senior Laemmle and said, without equivocation : "That kid's going to ruin us." Laemmle went ahead. He battled with every one from the executive offices to the props de- partment. He raised a million times more hub- bub in the executive offices than he had ten years before playing ball and running mara- thons up and down the corridors. Laemmle, Junior, laughed as he told me the story of his fight to produce "All Quiet." He laughed quietlv. Then the laugh faded from his wide, genial mouth, and the 22 year old executive became firm-lipped and serious. "Laemmle, Junior, is still at Universal City," he said He glanced around the room. "Probably will be for some time," he added. "The imp's got some more tricks up his sleeve, you bet — " CHURCHILL. November 22, 1930 EXHIBITORS HERALD -WORLD 41 J. C. Jenkins — His Colyum BELLEVILLE, KAN. DEAR HERALD-WORLD: Were it not for a knowledge gained from long experience, and only for our ability to forecast results, this favorite magazine might now be minus a more or less unimportant columnist and might also be shy the handsomest man on the force, which would be next to a public calamity. It was this way. After we voted last Tuesday, we drove up to Cherry county, Nebraska, to shoot a few mallards. We were enter- tained by a ranchman who had a number of lakes on his ranch, which were located in the sandhills. He not only had a lot of lakes but he had a lot of range cattle, and among these cattle there was a bull, and it is this bull that we want to tell you about. Out in that range country the cattle pay no attention to a man if he is on horseback, but if he is afoot it is quite different. We located ourself in a blowout up in the hills where we could get some pass shooting — but maybe you don't know what pass shooting is. Pass shooting is where you are located in the hills between two lakes and you shoot the ducks as they fly from one lake to another. We like pass shooting better than shooting on the lakes, for the reason you can gather all the birds you shoot without having to wal- low around through the mud and rushes and then lose half of them. We had shot several mallards and were getting set for a fine evening's shooting, when we happened to glance around and there stood a whitefaced bull about ten rods from us, and he was giving us the once-over. We wanted to appear kinda sociable-like, so we said, "Hello, Mr. Bull, how's all your folks?" At this he walked up a couple of rods closer. Then he said, "Say, old timer, don't you recognize your boy friend?" Then he came up a little closer and began to bow his neck and paw up some sand. Now when a bull be- gins to bow his neck and paw sand, we know exactly what's on his mind, and we know, too, that to stop a bull with a charge of No. 5 shot, he has to be closer than we care to have him get. We also know that it is not considered quite ethical by the ranchmen for people to shoot their cattle, and as between an irate ranchman and playing ring-around the rosy with a bull, there isn't but little choice. If this bull had been a little, warty, knotheaded bull, we wouldn't have cared so much about shooting him, but bull meat comes high out in that country, especially if he has a pedigree as long as a Democratic platform. So when that bull began to bow his neck and walk towards us, we felt like Will Rogers did when he was chased out a melon patch by a farmer with a shotgun down in Oklahoma, and he exclaimed, "A horse, a horse, my kingdom for a horse!" But there was no horse in sight, and when that bull started for that blowout, we knew it was our move, and we moved. We went out of that blowout and down a steep hill into a canyon and ran over three jackrabbits on our way down to our car, which was parked about 30 rods away. We have driven a lot of canyons in our time, some of which we thought were mighty deep, but this one seemed to be about the shallowest one we ever saw, and it was the only canyon around there that was handy enough for our purpose, so we took it. After we got to the car and caught our breath, we felt like Doug Hodges did when the doctor told him it was an eight-pound girl. We began to feel pretty chesty and we wanted to give that bull a piece of our mind, but we supposed that he was still charging around in that blowout, until we looked out of the back window, and there he slood not more than a 100 feet away, with his neck bowed and still pawing sand. Then we rolled down the window and stuck our head out and said, '"Say, you low-down, pusillanimous cuss, did you come down that canyon or did you take a short cut? You needn't swell up just because your candidates were all elected yesterday and think you own all the grass around here, for you don't. And don't think we don't know your geneology, for we do. Your ancestors came from middle Africa, and you are half hippo and half rhino, and as Andy Gump said to Min, there's another thing — your great great great grandmother was half Jersey and half something else, and she was the cow that kicked the lamp over in Mrs. O'Leary's barn and started that fire in Chicago back in '71. We didn't see the cow but we saw the fire and we know, and if you feel proud of your ancestry and want to swell up, then go to it and see if we care." This seemed to make him kinda ashamed of himself and presently he mosied off over a range of hills, and we went back to that blowout and shot about a dozen more mallards, then went back to the ranch house and called it half-a-day. We are back again in the old "Sunflower State," and as between associating with that bull or these Jayhawkers, we prefer the Jay- hawkers. They are not so particular about their company. # # * We called on our old friend Sam Blair tonight and Sam had a smile on him like a catfish, the reason being that he was standing 'em out on "THE BIG TRAIL." Our guess is that if you can stand 'em out on anything it will be "THE BIG TRAIL." Tins is another one that Fox has added to the list of worthwhile pictures. It follows closely in the footprints of "THE COVERED WAGON," and ten years hence, when the present generation has forgotten "THE COVERED WAGON," this one could be called "THE COVERED WAGON" and they could get away with it, and the folks would be just as well satisfied. Sam will soon commence the building of a new theatre at Smith Center, which will add another one to his chain. We didn't have time to visit with Sam as much as we would have liked because he was leaving for Kansas City. We met a Mr. Flynn, salesman for Fox, who impressed us as a real salesman and very much of a gentleman and we hope that we added another friend to the long list of sales boys who always have a glad hand for us. The sales force is one particular branch of the industry we always like to speak a good word for, because we know what they are up against, and as we have said before, we have the first one to find yet who wasn't a good friend of ours. Were we to presume to advise you — which we are not going to do — we would advise that you get "MANSLAUGHTER" and bill it from Dan to Bethsheba, and from Genesis to Revelations, including all the barns, chicken houses and back fences in the neighborhood, for it is a picture that has plenty in it to satisfy everybody, from Grandma to the hired girl and ice man. "MANSLAUGHTER" is further evidence of what picture entertain- ment ought to be, and is further proof of the employment of capability in the production field, a thing some pictures lack evidence of. To say that pictures are not becoming better and better as the years come and go is to deny that experience has taught us anything, and when producers come to realize that smut and suggestiveness is not conducive to good entertainment, we will have arrived at that point that exhibitors and the public have hoped for for years. More pictures like "MANSLAUGHTER" will lessen the demand for cen- sorship and create a more hopeful outlook for the industry. J. C. JENKINS, THE HERALD-WORLD man. P. S— The HERALD-WORLD COVERS the field like an April shower. 42 EXHIBITORS HERALD-WORLD November 22, 1930 F. H. RICHARDSON on PROJECTION BLUEBOOK SCHOOL QUESTION NO. 63.— (A) What will be the inevitable result of locating storage batteries in a dark, inconvenient place? (B) What is likely to happen if storage batteries be located in the same room with motor generators, or other electrical equipment? (C) Describe, in detail, the various acceptable light sources for use in examin- ing batteries. (D) What do you consider the best, and the second best, light source for use in battery examination? (In answering these questions, it is desired that you go fully into detail, to the end that we may know exactly what your ideas are concerning these matters.) DALLAS— NEW ORLEANS— AND HOME [Until further notice, all communications to this department should be addressed to F. H. Richardson, 43 — 28 Thirty-ninth place, Long Island, N. Y.] DALLAS, TEX. DALLAS, the next stop after Waco, is one of the many large thriving, grow- ing cities of Texas. It is, in many ways, a leader among the cities of this great land of ours. We were greeted by Secretary J. G. Sinz of local union 249, and were well taken care of while in the city. We visited a few of the theatres, and I was surprised by the excellence of the work the men are putting on in spite of being handicapped by very poor projection conditions. At the R K O Majestic theatre we found a small projection room. The motor gen- erator room was very small and so ineffi- ciently ventilated that the motor in use was so hot I could not hold my hand on the field without great discomfort. This is a very foolish condition. Such heating will, in time, weaken the insulation of any gen- erator, and if it be used anywhere near its capacity, the armature will quite probably burn out. Just why installation engineers permit such conditions, I do not know. It is very inefficient, and in the end, very ex- pensive. The Majestic presents vaudeville as well as motion pictures. It is managed by Lou Ramey. While there we met J. H. Harden and C. S. Nix, the projectionists then on duty. At the Melba theatre (Publix), the con- dition as to motor generators is equally bad. If I am not mistaken, this is the theatre in which a large motor generator was recently burned out, and small wonder. The room in which a large motor generator is installed is really nothing more than a good-sized closet. True, there is an open window on one side, but no fan was run- ning, and the generator was very hot. The condition of the Melba projection room, while perhaps a little better than that of the Majestic, was bad enough. It is well for great corporations to understand that, in the nature of things, men will not pro- duce the best possible work when things are made uncomfortable for them by over- crowding, etc. Such installations are NOT a paying proposition from a box office view- point. However, in justice to W. R. Wall, F. E. Kennamer, C. E. Rupard and J. G. Sinz, who comprise the projection staff at the Melba, the results put forth were good. The picture was rock steady. I did not in- vestigate the sound. The theatre is man- aged by F. F. Kislingburg. Let it be clearly understood that when I write thus, it is not in a spirit of criticism. It is merely to set forth facts — facts I would much rather not set forth, but the man who de- scribes and praises good conditions and sidesteps poor ones, when encountered, is not playing fair and is not doing his duty by the motion picture industry, the exhibi- tors, or the projectionists. The Dallas meeting was at the Palace theatre. Except for the entrance, the pro- jection room, while not ornate, was very good. You reached it, however, by a ver- tical climb of about ten or 12 feet up an iron ladder, in a little space perhaps two feet square, emerging finally from a hole in the floor. They hoisted the films up through this grand entrance by means of a rope and pulley. If I had to climb up very often I'd have them hoist me up that way, too. When you finally got up, how- ever, there was room enough. I did not investigate either the generator room or the battery room, nor did I obtain the names of the projectionists. I most sincerely compliment the projec- tionists of Dallas for the excellence of the results put forth under adverse conditions. PALESTINE, TEX. "DALESTINE is a small city in which we ■*- stopped two nights and a day in order that we might visit friends of other days. 'Way back in 1890, I was engineer of the waterworks of that city. Later I was engi- neer of the light plant, where the electrical foundation was laid which eventually caused my affiliation with motion pictures in the capacity of projectionist (then known as "machine operator"). Under the sunny skies of that little city rests the ashes of Friend Daughter's elder sister, who re- mained with us but a short while. I wanted again to look upon the little stone which marks the spot where she sleeps. Welk- in Palestine I had a look-see at a 700-seat theatre nearing completion. It is being erected by the R & R Company, and con- sidering the size of the city it is a remark- able house. In fact, Manager J. F. Jones,- — ■ now manager of a smaller theatre — owned by the same company in that city — assured me it was the finest theatre in any city of equal size in all Eastern Texas, with which statement I am not inclined to quarrel. Its name will be the "Texas." The house is now almost ready for its equipment. The auditorium has a rather flat, arched ceiling, painted in a sort of cloud effect, through which "stars" will shine. There is a balcony. The projection angle is very slight. Considering the size of the theatre, I advised Manager Jones to project nothing larger than an 18-foot pic- ture. In fact, in my opinion a 16-footer would be even better. The projection room is well located and of ample dimensions. Wiring sufficiently heavy to carry enough current for wide film, when that arrives, has been provided. The projectors will be Super-Simplex, equipped with Peerless lamps. The sound apparatus will be Western Electric. Earl Schultz will be in charge of pro- jection. Friend Schultz is now projection- ist in a much smaller theatre owned and operated by R & R in Palestine. NEW ORLEANS, LA. FROM Palestine, Tex., to the great city of New Orleans is a run of almost 600 miles. We had written the Shreveport and Baton-Rouge locals, but we were not hon- ored with even a reply. We therefore de- cided to go down by the way of Beaumont, Tex., where I was engineer of the great "Eagle" saw mill somewhere around the year of 1892. However, at Beaumont, like every thing else I knew in years gone by, it had been wiped out by the sponge of time. The run from Beaumont to New Orleans was over an almost perfectly flat country. We rode between tens, if not hundreds, of thousands of acres of rice. And now I shall relate an incident for the purpose of attracting the attention of the exhibitors to the necessity of employes, under any circumstance, to be courteous to the public. This is particularly impor- tant in the matter of ticket sellers, door keepers and ushers. Discourtesy on the part of an employe will make enemies for the theatre, and under any ordinary cir- sumstance, there is no possible excuse for discourtesy. After a run of about 300 miles, mostly of gravel roads, we stopped in Lake Charles, La., for the night. We were weary, but after dinner, noticing a Paramount theatre across the street and believing it to be a Publix house, we approached the box office and asked the young woman in charge if it was a Publix theatre. Upon being told that November 22, 1930 EXHIBITORS HERALD -WORLD 43 it was, I tendered the regular Publix circuit pass to the doorman. Now if this young man had said, "This is not a Publix house," that of course would have settled the matter. Instead, however, he said (and there's a lot in how a thing is said, let me tell you!), "This is no good! You can't get in on that thing," or words to that effect. Of course an argument en- sued, and after I had asked the young man at least three times if it was not a Publix house, he finally told me it was not. I then returned to the box office and asked why I had been told it was. The young woman replied that she had misunderstood. New Orleans has something more than 75 theatres, some of which I entered, find- ing the work to be excellent, both as to sound and to screen results. The Saenger theatre, for example, on Canal street, is a very beautiful theatre. The projection room, however, is needlessly small. The room contains two Brenkert C14 spots, one Brenkert F7 lamp and one Brenkert F3 effect lamp. It has three Super-Simplex projectors, with Hall and Connolly high intensity lamps. At the back is a table, enclosed rewinder, trailer cabinet, etc. The ventilation of the room is very good, as is the lighting and painting. Western Elec- tric sound is used. The battery room is at one end of the projection room — a sepa- rate room. It is well ventilated. The batteries, by the way, are over two years old. The very able projectionists of this theatre are Willie Breitenmoser, Louis Boudreaux, Sam Picinich and Vic Bouterie. The offices of the union are very excel- lent. One room is set aside as a school. It is equipped with chairs, one arm of which forms a small table. There is a blackboard. All in all, the room looks as though it really means something — by that I mean, it is USED. The union is apparently making a very real effort to conduct a worthwhile school, thus improving the knowledge, and therefore the efficiency, of its members. President Johnstone evinced pride in this phase of the union's work, and that is as it should be. At the banquet I noticed that when E. W. Richards, president of the Saenger Amuse- ment Company and vice president of Pub- lix; Howard McKoy, city manager of Publix, and N. L. Carter, attorney for the Saenger company, spoke, they all mentioned this part of the union's work, praising it very heartily. The banquet was in the beautiful roof garden of that very swank hotel, the Jung. It was tastefully decorated, and I am ad- vised that some 325 men and their ladies fair were there to dine and dance. The affair lasted until the wee sma' hours. Howard McCoy, city manager of Publix, acted as toastmaster. During the dinner, talking pictures were made, with the inten- tion that they be shown in New Orleans theatres. I was invited to speak on the "mike" and, of Course, did so. During the course of the dinner P. Raoul, International representative of the I A T S E & M R M O, who was sent to New Orleans by the inter- national office to be present and represent the I O at this banquet, in an appropriate address presented E. V. Richards with a life membership in New Orleans local, and in token thereof gave to him a beautifully engraved card of gold. Mr. Richards has always been a friend of the union. He is, in fact, esteemed by all New Orleans projectionists as a true, loyal friend. He is one of those rare men who find it consistent with their duty as heads of companies to treat employes fairly and with every reasonable consideration. The lecture was given in the Tudor the- atre, a Publix house. The attendance was large, and the interest of the audience was apparently very keen. (I might add that in the future I will be able to talk to well up to a half-hundred of New Orleans pro- W hen the Aivard of Merit was awarded to the Adler theatre at Neillsville, Wis., the formal presentation was made to J. P. Adler, general manager of the Adler Theatre Company. Civic interest ran high when the award was made, and rightly so, as communities more and more are appreciating what good sound reproduction in the theatre means to the public in general and to the city itself. jectionists, who made the practical demon- stration of their interest by handing me their subscriptions to the Herald- World.) On the last night of our three-day stay in New Orleans, we were invited to partake of the hospitality of local 293 at a restau- rant over in the old French quarter. The dinner was ordered by Mrs. L. Boyer, who is affectionately referred to as "Mother of the Saenger theatres," by all motion picture people in New Orleans. Viewed purely as cuisine, it was one of the best dinners I have ever eaten. The compliments of both Friend Daughter and myself go to Mrs. Boyer. If she is as expert in theatre busi- ness as she is at ordering French dinners, then the Saenger company is to be con- gratulated upon her affiliation with their organization. The following were present at this dinner: A. S. Johnstone, president of local 293; J. E. Kane, business agent; S. M. Moroy, vice president; W. P. Raoul, international representative; E. L. Beaud, secretary; Mrs. Lee Beaud, the charming wife of the sec- retary; Friend Daughter and your 'umble editor. In the middle of the proceedings, Presi- dent Johnstone made a very complimentary speech, in which he advised Friend Daugh- ter that she had been duly appointed the official "Sweeteart of the I A T S E." In token thereof he presented her, on behalf of local 293, with a very beautiful garnet ring. Friend Daughter was floored. She got upon her tootsies, stuttered a little, sputtered a lot and then, to her credit, pulled a very nice speech of acceptance, winding up with, "I don't know how to thank you for all your kindness." Interna- tion Representative Raoul wiped off his mouth carefully, got to his feet and said he knew a good way — whereupon the line formed at the right and in all other direc- tions, and Friend Daughter, being modest, got behind her dad, and there was almost a riot. AKRON, O. f"^N the way home from New Orleans, we ^ traveled north as far as Akron, and stopping here over night, I made it my business to drop in at two or three of the theatres, shake hands with such managers as were on the job, then hoist my 225 pounds 'way up yonder to say hello to the projectionists. At the Colonial, one of the units of the Feiber and Shay chain of theatres, I found good work being put on by Projectionists D. M. Bartholomue and John Shuff. The theatre is managed by L. B. Cool. The house seats 1,800. The projection room is very small. Simplex projectors are used, with Western Electric sound. L. B. Cool, manager of the theatre, was away. I did not therefore have the pleasure of a chat with him. I did, however, leave him a message. On either side of the screen, and close thereto, was the figure of a woman in the usual "artistic" garb. These figures are dis- played by the use of lights of various colors. The illumination is not heavy, but theatre managers must remember that the- atre patrons sitting in semi-darkness are gazing constantly at the screen for from one to two hours without any rest for the eyes. Now a pair of figures may do no harm to even the most sensitive eyes in a short space of time. They do, however, set up two rather mild glare spots, and such spots have an injurious effect in two ways. First, they will, in the course of an hour or two, strain eyes that are quite sensitive to that sort of thing, to the point where they will feel uncomfortable. Sec- ond, such spots have the effect of reducing the contrast of the picture, thus rendering it less effective. Over at Loew's very beautiful theatre. I found J. M. Menhorn and E. H. Simmons in the projection room, up just below the twinkling stars. The projection angle is very great, therefore the distortion is bad. However, the sound results are good. It is astonishing that an organization such as Loew's will place the projection room in a position which operates automatically to "stretch" everything vertically a distance one-fourth of its natural width, and in ad- dition, stretch everything horizontally in varying degrees, from the bottom of the picture to the top. * * * HOMEWARD BOUND. T HAVE now addressed a total of almost -*- 70 locals. At New Orleans we had com- pleted about 1,600 miles of roads of just about every sort the most vivid imagination could visualize. No engagements had been made beyond New Orleans. Our reception everywhere has been won- derful. Neither of us separately, nor the two of us combined, feel able to express our appreciation of the friendliness and wonderful courtesies shown us in all cities visited. I am especially gratified because of the fact that in every instance the offi- cers of the union, and often many of the members, as well as a large number of the managers and exhibitors, have come for- ward after the lecture to express hearty approval of the work being done. 44 EXHIBITORS HERALD -WORLD November 22, 1930 Army officials attend dedication of sound equipment in Signal Corps studio, Washington, D. C. RCA Photophone apparatus was installed. Shown from left to right are Frederick H. Payne, Assistant Secretary of War; Major General George S. Gibbs, chief signal officer; O. W . Lummis and F. J. Allen, representing RCA Photophone, Inc., and Major Cedric W. Lewis of the Signal Corps. 33 New Installations Bring Erpi Total to 4,701 in United States Fifty-three sound systems have been installed by Western Electric since the last report was published. This brings the new total of installations in the U. S. to 4,701. Chicago, 111., Four Hundred 746 Ybor City, Fla., Rivoli 955 Indiana Harbor, Ind., Broadway 406 Long Beach, Cal., Carter Honolulu, Hawaii, Star Oxnard, Cal., Boulevard Yuma, Ariz., Arizona Theatres most recently equipped are as follows: City and State Theatre Seats Quincy, Mass., Alhambra 82y Brooklyn, N. Y., Metro 940 Middleboro, Ky., Manring 942 Philadelphia, Pa., Harrowgate 1,151 Lombard, 111., DuPage 995 Daytona Beach, Fla., Crystal 426 ^Niagara Falls, N. Y., Amendola 912 Mineola, L. I., Mineola 1,478 Evergreen, Ala., Arcade 279 McAdoo, Pa., Palace 663 Buena Vista, Fla., Biltmore 650 Little Falls, N. Y., Hippodrome Miami, Fla., Ritz (Lincoln) Jersey City, N. J., Monticello 1 :... . 967 Laconia N. H Laconia Gardens . .... j j film~ hjch was taken On the Steps of the M. Anthony, Idaho, Rial to 3 do Canadian Postmaster Urges Early Mailing via Pictures As encouragement for early mailing of Christmas parcels, Hon. Arthur Sauve, post- master general of Canada, appeared in a spe- Palestine, Tex., Texas 953 Palestine, Tex., Ritz 679 Union City, N. J., City 648 Elizabeth City, N. C, Alkramer... Stapleton, S. I., Paramount Edgartown, Mass., Playhouse 538 Memphis, Tenn., Grand San Francisco, Cal., Star Sacramento, Cal., Liberty New York, N. Y., Washington Louisville, Ky., National : ...:.2,34'! West Greenville, S. C, Branwood 497 Smithfield, N. C, Sanders 680 Joplin, Mo., Fox , 1,778' Wewoka, Okla., Wewoka (Paramount) 506 Chelsea, Mass., Strand , '. :. 1,099 Rugby, N. D., New Lyric ;: :. 458' Baltimore, Md., Avalon Kansas City, Mo.,- Ritz 827 Chicago, 111., Alvin _._ ;...... 535 Glenlyon, Pa., Newport '. :.': New York, N. Y., Houston Douglas, Ariz., Royal : 338 Providence. R. I., Uptown Meriden, Conn., Fox-Poli Detroit, Mich., Vendome .' 887 West Chester, Pa., New Warner's Chicago, 111., Oakley 933 Miami. Fla.. State Titusville. Fla., Magnolia Paso Robles, Cal.. T. & D. Jr 1,074 Chicago, 111.. Hub 768 Lvnchburg. Va., Paramount Highland Park, N. J., Park 1,365 Parliament buildings at Ottawa. The talking- message, in both English and French, is to be distributed among all Canadian theatres early in December for regular presentation. Para- mount and Fox News trucks were used for the shooting of the special release. Michigan Reformatory To Use Photophone Sound H. L. Pettey, district representative for RCA Photophone in Detroit, has completed negotiations with the Michigan state reforma- tory for installation of Photophone sets at that institution. Cinetone in Holland A sound film company, which will manu- facture reproduction sets and film as well as produce pictures, has been organized in Hol- land under the name Cinetone. It is stated that there will be two kinds of sound sets — reproducers and sets which can be used for radio. The company has been registered in Amsterdam. FitzPatrick Short On Thanksgiving Is Built Upon Events (Special to the Herald-World) NEW YORK, Nov. 20.— In conformity with his practice of making a special 300-foot subject for each American holiday, James A. FitzPatrick of FitzPatrick Pictures has pro- duced one for Thanksgiving Day. The subject is said to contain excerpts from every impor- tant event leading to the proclamation of Thanksgiving Day as a national holiday. Talkers Take Place of Stage Acts in Japan; Use Sound-on-Disc Sets (Special from Department of Commerce) WASHINGTON, Nov. 20. — Talking pic- tures are gradually replacing the legitimate stage in Japan. Combined capital of pro- ducing companies in that country has grown to the figure of $125,000,000. Of this amount only $8,310,000 represents the capital of in- corporated enterprises, the rest being that of private concerns. One of the largest companies, the Shochiku Cinematograph Company, pro- duces approximately 100 feature pictures a year, while Nikkatsu, Ltd., makes an average of 80. Sound equipment has been installed in many of the leading theatres. Most of the apparatus is made in Japan, since foreign manufacturers cannot compete with the low prices of sets made at home. All sound equipments made in Japan are sound-on- disc, for the Japanese have not as yet been able to perfect a sound-on-film machine in which the film will not scratch. Italian Studio Makes Six Talking Films for Foreign Distribution (Special from Correspondent in Italy) ROME, Nov. 20.— The Stefans Pittaluga Society has completed its first talking pictures for international distribution. The first is "The Song of Love," starring Dolly Davis. Gennaro Righelli directed. Other pictures produced in the company's large studios here include "Nerone," starring Petrolini ; "II Cortile" ; "II Medico per Forza" ; "Twelve Mothers"; and "Resurrection." Pic- tures now being prepared for production are "Corte dAssise," with G. Brignone directing; "Passo la Morte," with M. Blasetti directing, and the special, "Ave Maria." Righelli will direct the latter. Sound synchronization is also being com- pleted on the film "Naples Singing," on which distribution rights have already been sold for all of South America and portions of England, Canada and Mexico. French Version of U F A Film Shown in Berlin (Special to the Herald-World) BERLIN. Nov. 20. — An experiment was made by Ufa a few davs ago when the French version of the Ufatone Operetta, "The Three at the Service Station," the French title being "Le Chemin du Para- dis," shown to an enthusiastic audience at the Gloria Palace, following the German version of the same film. Liberty Installs Microphone The Liberty theatre, Seattle, has installed a microphone, connected up to the Western Electric sound equipment, to make personal announcements. November 22, 1930 EXHIBITORS HERALD-WORLD 45 w BOX OFFICE PROMOTION Looking for Something Different? Try Muskogee's Dawn Preview A dawn preview ! Who ever heard of such a thing? And who would want to roll out of bed at 5 o'clock in the morn- ing to go to a show? Strange as it may seem, there were plenty of people who wanted to see a dawn preview in Muskogee, Okla., and they didn't mind getting up early either. The occasion was a dawn showing of "Playboy of Paris" at the Ritz theatre, which, the management asserts, was one of the best exploitation stunts it has tried in many weeks. The whole thing started over $40. The management offered a cash prize of $40, or a trip to Dallas, Tex., to the employee who would most successfully exploit one picture. The award was available for employees in any of the three houses controlled by R. P. M. & R. Theatres, a subsidiary of R & R Theatres. Theatres included were the Ritz, Broadway and Yale in Muskogee. The contest was announced to run from September 1 to December 25. George Scott's Idea George Scott, treasurer of the three houses in Muskogee, was the man who con- ceived the dawn preview idea. F. M. Marsh, one of the managers, tells us in his letter that the early morning show started at 5:45. He says: "Attendance was far above what we expected; nearly 450 people crawled out of bed and came down to see the show. Everyone seemed to en- joy it. We can classify it as an unqualified success, not merely from a money-making standpoint, but as a general advertisement which has kept half the people in Muskogee talking about the stunt for the past 10 days. We are inclosing an outline of the entire scheme, if you wish to reproduce it in your magazine." Trailer Starts Exploitation Exploitation was started a week in ad- vance when a special trailer was shown with these words: "There is something new under the sun! Did you ever hear of a DAWN PREVIEW? No? Well, neither did we, but we are going to have one just the same, HERE, Wednesday, November 5, at 5:45 a. m. The picture shown will be 'Playboy of Paris,' Maurice Chevalier's new- est mirth-maker, a comedy sensation. Hot coffee with cakes will be served to everyone through the courtesy of the Griffin Grocery Company, manufacturers of Polar Bear coffee. If you do not have a car, the Her- bert Miller Motor Company will send a brand new DeSoto straight eight sedan after you, if you will just leave your name and address at the box office. Remember the date. Be here, and enjoy a new and novel experience." The coffee came through a tieup and was cooked by a local cafe. Paper cups, saucers and spoons were purchased locally. Vanilla wafers were used in lieu of doughnuts. The automobile service provided by the garage also came through a tieup which cost the theatre nothing. Sixty persons came in these emergency "taxis." 3,000 Cards Distributed Another phase of the promotion was the distribution of 3,000 cards carrying the fol- lowing copy: "There is something new and different! This card and 30 cents will admit you to see the DAWN PREVIEW of 'Play- boy of Paris' at the Ritz theatre Wednes- day, November 5, at 5:45 a. m. Be there if you want a novel experience." These cards were handed out at a Hal- lowe'en midnight preview and at other sub- sequent shows. Although they were not all used, they provided an excellent medium of advertising. One hundred fifty other cards were printed with these words: "This free ticket will admit one young lady who is a member of the senior class of 1931, Central high school, to the DAWN PREVIEW of 'Playboy of Paris' at the Ritz theatre." These were turned over to the president of the senior class, who distributed them among the senior girls. Each one of these free tickets practically meant the sale of another ducat, for each girl had a boy friend with her. Ten posters were scattered through the {Continued on page 48, column 2) George Scott, shown above, is treasurer for the Ritz, Broadway and Yale theatre in Muskogee, Okla., and pinch hits as exploitation man when- ever an "extra good" ballyhoo stunt is wanted. His dawn preview idea is described elsewhere in this section. The other illustration shows the front of the Ritz in Muskogee. 46 EXHIBITORS HERALD-WORLD November 22, 1930 Here, Showmen, Is a Place to Trade Ad Ideas What do your ads look like? Send us some for this page. The above displays have been selected from the fol- lowing cities: 1, Broadway theatre, Portland, Ore.; 2, Brown, Louisville; 3, Music Box, Seattle; 4, Rialto, New York City; 5, B. F. Keith's, Cincinnati; 6, Orpheum, Chicago; 7, State-Lake, Chicago; 8, Victoria, Circle and Ritz. Oklahoma City; 9, Albany, N. Y.; 10, Fox, Seattle; 11, Embassy, San Francisco; 12, State, Detroit; 13, Loew's War- field, San Francisco. November 22, 1930 EXHIBITORS HERALD -WORLD 47 A Few Tunes for Your House Organ [Use the articles below in whatever form you desire for your house organ. They may be lifted as a whole or in part and reprinted to suit your individual theatre.] Fun for Your Children Fun plays an important role in the life of every child. Fun is the salt in your youngsters soup, figuratively speaking. It is both healthy and necessary. Did you ever stop to think how large a part motion pictures can play in this? Film comedies provide both fun and education. It is wholesome entertainment. That is the kind we are showing on our screen every day. They are comedies that contain just as many laughs for youngsters as for grownups. If you do not have time to come to our theatre yourself, send your children here. Then you can be assured that they are out of mischief. It saves you worry and gives the kiddies the best of entertainment. Chester A. Black, manager of the Knoll, suburban house in New York City, re- cently had his theatre furnished with acoustical materials. To give his patrons an idea of the value of this substance he said the following in his house organ: Our Acoustics "Good sound equipment and fine talking pictures will not produce enjoyable entertain- ment if the acoustics are bad. Too many 'hard surfaces' on walls and ceiling cause reverbera- tion— words and syllables are blurred together, dialog is turned into a jumble of sound that cannot be understood. "So, to insure Knoll theatre patrons always the best to be had in the way of talking and sound pictures, the management of the Knoll has just completed at a big expense an acous- tical treatment for the interior, whereby talk- ing and sound pictures can always be heard at their very best from now on. Thus is guar- anteed Knoll patrons the finest possible system of speech and music that can be obtained in any theatre, regardless of size or -cost, and all we ask is a chance to prove our claims to you. A trial and comparison will convince. "In installing the most costly acoustical treatment, the management believed patrons would appreciate it and attend the Knoll. This faith has been entirely justified, and each even- ing increasing crowds come to the Knoll, where sound is naturally reproduced. There is no substitute for the best. The greatest mo- tion picture theatres offer you no better sound. In fact, most of them do not offer as good sound, on account of their size, as the Knoll offers. For naturalness and clarity of speech our house cannot be beat. "It doesn't take a scientist to recognize good sound, and we appreciate even more the pat- ronage of the patrons who demonstrate that they, too, appreciate the best. Here you will find the full, rich tones of musical reproduc- tion, clearness and distinctness of speech that is not found in many picture houses today, and which is only possible with perfect acoustical conditions." 200 in Popularity Contest The Hollywood theatre, Detroit, received over 200 entries in its recent contest to pick "Miss West Fort Street." The winning girl was signed for a four-day personal appearance engagement. A meeting was arranged with the mayor, who publicly congratulated her. /. C. Ewing Gives Bank Accounts To New Babies, Passes to Golfers J. C. Ewing, manager of the Colonial theatre, Watertown, S. D., explains in his letter an extensive campaign he promoted for the picture ""Follow Through." As Ewing puts it, his exploitation "might contain ideas for other small town exhibitors." Let's have him tell about it: "Enclosed are a few articles that you might find suitable for publication on your Box Office Promotion pages. They might be ideas for other small town managers. "Faced with the problem of selling both our Prosperity Week and the feature pic- ture 'Follow Through,' we decided to sell both of them with a page of cooperative ads in the local newspaper. So we went out and sold all the display ourselves. In appreciation of this, the editor of the paper donated substantial space for the Colonial. A streamer across the top of the page and a story on the picture were printed gratis. Consequently, we had quite a lot of public- ity that cost the theatre very little. Bank Ad Plugs Film "On the opposite page was another large ad, inserted by a local bank, which also plugged the film. We had previously tied up with the bank to have it act as a de- pository for $1 bank accounts given to all babies born during the week that 'Follow Through' was on our screen. This stunt is the highest kind of good will advertising that one can get. All it cost us was $5, for there were only five babies born during the week. "Every merchant represented in the co- operative ad section also carried posters in his windows. Make Bid for Rural Patronage "It takes a lot of encouraging to make steady theatregoers out of the out-of-town patronage. With this in mind, we have set out distributing throwaways regularly in the rural districts. Each throwaway car- ried a coupon good for one free admission. The dates on the coupons were staggered so that no two people living near each other would receive them for the same day. As a result, the heralds averaged two paid ad- missions to each guest courtesy. The back page was sold to a local advertiser, making the cost to the theatre very nominal." But this is not all Ewing has done. He sent us some newspaper clippings. One of them tells of his idea of admitting all hole- in-one golfers free to "Follow Through." He made a check of records at both the public and club courses of the city and found there were nine who had shot aces. When they had made them didn't matter; all were admitted who had ever scored such a shot on a local course. The $1 bank accounts mentioned above were advertised as being donated by Charles Rogers, star of the picture. territory. After taking it up with the super- intendent, I am giving one pass to some mem- ber of each class every week for leadership in scholastic work. Of course, it is talked about and carried home by the children, and I find some who come on passes bringing their par- ents along. In many cases, these parents had not been accustomed to attending the theatre. The free tickets idea gets regular mention in the high school publication and local news- papers, which publish names of winners. "Another goodwill stunt I tried was inviting inmates of the county infirmary to a show on a light night. They all came and I got a story in the papers. "I agree with J. C. regarding Fox pictures, but must also add that I have found Metro's product very good." F. G. Pennell Writes A Line or Two About His Promotion Work F. G. Pennell, manager of the Berrien thea- tre, Berrien Springs, Mich., broke away from his busy routine a few days ago long enough to write us a letter on his exploitation activi- ties. His own words follow : "While I have never written anything to be published in your paper I always read what the other fellows write, and with that in mind I am writing this, thinking it may help some other exhibitor. "Our local schools are quite large, using busses to bring children in from the adjacent Fact Stories of Your Own 2-Billion Dollar Industry Cases on the MOTION PICTURE INDUSTRY C HARVARD BUSINESS! REPORTS Volume 8J\ Compiled by and published for the Graduate School of Business Administration, Harvard University With Commentaries by H. T. Lewis, Professor of Marketing T-J ERE is the first book to bring together in ■*• -1 convenient "case history" form, with perti- nent facts and figures, the actual intimate story of many of the pivotal situations and perplex- ing problems in motion picture production, dis- tribution, and exhibition. May Suggest Solutions to Your Own Problems EACH case outlines an actual situation just as it oc- curred, the actual methods used in handling the problem, and the reasons why. Then the commentator briefly analyses the problems Involved in the ease in the light of all the facts given and comments interest- ingly, informatively, on the entire case. You see ex- actly what was done and why. Cases discuss such line topics as : Consolidation to reduce production costs—— selecting profitable theatre location— pricing— leasing credit rules execu ive organization for theatre chain —and so on to mention but a few. Yob may find an- swers to many of your own problems here. 687 pages, 6x9, $7.50 | Examine FREE j McGraw-Hill Book Co., Inc. 370 7th Ave., N. Y. C. . Send me Cases on the Motion Picture Industry for 10 days' Free Examination. Within 10 days ' after its receipt I will send you $7.50, or re- turn the book. Name Home Address | City and State Firm Position (Books on approval in U. S. and Canada only.) EHW 11-22-30 48 EXHIBITORS HERALD-WORLD November 22, 1930 This street intersection is said to be the busiest comer in San Antonio. Small wonder then, that it made an excellent location for a display on Paramount's "Manslaughter" when the film showed at the Texas. Tieup Gives Texas Theatre Billboard On Busiest Corner The Texas theatre, San Antonio, secured one of the best billboard locations in the city for a display on "Manslaughter" when Public- ity Manager Victor tied up with the U. S. Army recruiting station there. Tieup with the San Antonio Safety Council on careful driving made it possible for Victor to place a note on the billboard, saying that the picture was approved by the council. The location of the recruiting station, a photograph of which is shown elsewhere in this section, is said to be the best in the city. It is reported to be the busiest corner in the city. The billboard was placed above the en- trance to the recruiting office. Cost of this tieup was small. It took only a few passes which were given to the safety council and the recruiting officers. This is said to be the first occasion on which any theatre has been permitted to post advertising in that location. Jenny Lind Relics Help Plug Picture Based on Her Life Perhaps one of the most interesting dis- plays, from a historical standpoint, which the Capitol theatre, New York, has had for a long time was the one arranged in the lobby for screening of "A Lady's Morals." The picture is based on the life of Jenny Lind, the "Swedish nightingale." W. J. Hilde- brand, a New York resident, loaned the Cap- itol his historic collection of programs, letters, tickets and accounts of Jenny Lind's sensa- tional engagement at the Castle Garden in New York, June 6, 1851, which was held under the auspices of the famous showman, P. T. Barnum. This illustrates the drawing power of exploi- tation which has an element of curiosity. Dawn Preview Aids Muskogee Theatre (Continued from page 45) best windows in the city with special copy on the morning show. A pass was given to each store which donated a window. All main floor seats in the house were re- served for the preview at 50 cents each. This was done, Manager March explains, so that the management would have some idea how many people would attend the show, in order that there would be enough auto- mobiles available for taxiing. It also pre- vented cars from being sent on "wild goose chases" to fictitious addresses, as all who wanted a taxi in the morning had to leave their addresses at the box office when they purchased their reserved seats. "Worth Hundreds," He Says Exhibitors may find some good sugges- tions from Marsh's summary of what the dawn preview did for him. Read this: "The show did not make a world of money, al- though it was profitable, but the word-of- mouth advertising the picture and the thea- tre received as a result of the show are un- doubtedly worth hundreds of dollars. The idea, so far as this city is concerned, was so entirely new and unheard of that a buzz of conversation flooded the house every time the trailer was shown. Practically everybody in town knew about the preview, even if they didn't all feel like arising so early to see it. "As a means of waking your city and making it realize that there is a theatre in town, this idea is invaluable. Of course, it is strictly a one-time, or possibly a once-a- year stunt. It cannot be used too often. In my opinion, such a preview should be given during the summer months, or at least earlier than now, as the weather usually is disagreeable this time of year. We had a lucky break, however, for the weather was just right." Calendar Idea HANG ME UP o GELLMAN'S DANCE STUDIO rh»t Football 0 Sweaters C. H. Bonerz Tog Shop — Hitz BnildinB— Winter Oil and Grease HOT WATER HEATERS Grice Motor Co., Inc. 1:1B P. M. : NO rtt* 0674 || RITZ THEATRC |.| 'i I ** 36th & VilUrd *"J J [i PROGRAM FOR- — <»o NOVEMBER "»• "ONE HIT AFTER ANOTHER" 2| 3 EDMUND LOWE "Good Intentions" 9| 10 "BORDER LEGION 16| 17 "Our Blushing Brides" JOAN CRAWFORD 23 24 "Man Trouble' 30| "Last of the Duanes" GEORGE 0 BRIEN 4| ORETA GARBO talks a "ROMANCE" 11 12 13 LON CHANEYB first Talkie "THE UNHOLY THREE" 18 19 JOHN McCORMACK "Song of My Heart" 25 26 'Women Everywhei 20 'Double Cross Roads "Rough Romance" 7 8 "THE SEA BAT" 14| 15 "The Lone Rider" 21, 22 "Hell', bland" 27 28 29 "COMMON CLAY" CONSTANCE BENNETT KIDDIES! . . . WATCH FOR ANNOUNCEMENTS ABOUT THE *$> ARTHUR W1DMAN PATRONIZE -The New— COAL YARD WESTERN COAL AND COKE CO. 3*x _ Ctofl North Side Bakery "Deliciously fresh bakery goods" A theatre calendar that pays for itself. Ted Hilgendorf gets extra business with it every month at the Ritz theatre. North Milwaukee. Ted Hilgendorf Follows Tip in B. O. Department For His House Calendar Ted Hilgendorf, manager of the Ritz thea- tre, North Milwaukee, has worked out a calendar of his coming attractions along the line of one which was reproduced in the Box Office Promotion department a few months ago. In his letter Ted says : "The idea was taken from your columns sometime ago, although you will notice that my arrangement is some- what different. The merchant advertising, of course, pays for the print job." The previous calendar to which he refers was, we believe, the reproduction of one used bv the T & D Jr. Lodi theatre in California. Is that right, Ted? /. B. Russell Building New House in Maysville, Ky. J. B. Russell, of Maysville, Ky., is erecting a new theatre in this city, which he plans to have completed for official opening Thanks- giving day. The house is to be known as the Russell. It will have Western Electric sound and luxur- ious seating facilities. Architecture is Span- ish. Reports indicate it will be one of the most palatial showhouses in its region. Hosiery Tieup for "Whoopee" The Colonial theatre, Brockton, Mass., tied up with a local dry goods store to exploit its engagement of "Whoopee." Hosiery was ad- vertised in extensive window displays, in which stills from the picture were exhibited. November 22, 1930 EXHIBITORS HERALD-WORLD 49 Marquee singing is one of the late wrinkles in entertainment. At the left are shown two girls vocalizing from their platform atop the marquee of the Winter Garden theatre, New York, to exploit Warner's "The Life of the Party." The photo at the right represents one side of a bally- hoo truck used by the Hollywood and Downtown houses in Los Angeles. Toiletry Tieup and Midget Bungalow Exploit "Du Barry" Rodney D. Toups, manager of Loew's State, Xew Orleans, netted his theatre considerable publicity when he tied up with a local news- paper in a classified ad contest for "DuBarry, Woman of Passion." Scattered through the want ads were titles of pictures in which Miss Talmadge, Conrad Nagel and William Farnum, stars of the pic- ture, had appeared. Readers were to pick the starring pictures of each of the three actors. Passes were the prizes. Toups also hooked up with a toiletry con- cern for window displays of toilet articles named "DuBarry." Similar windows were ob- tained in 50 drug stores. Copy and stills were featured in each exhibit. A compo board bungalow on the sidewalk at the front of the house bore the sign "Ma- dame DuBarry's Dressing Room." Above one of the windows was another sign which read "Do Not Look in Here." In this room were stills and advertising material on the film. Naturally, there were many curious enough to look in the window. Three Montreal Houses Have Children s Matinees Three theatres in Ottawa, Ont., had special children's matinees on Saturday of last week. One of the houses, the Imperial, admitted free all youngsters who brought an article of old clothing. This was to be given to the unem- ployed. The shows and houses where the matinees were held were "The Santa Fe Trail," Im- perial; "Whoopee," Centre, and "Captain of the Guard," Avalon. Indianapolis Circle Ties Up In Classified Ad Contest The Circle theatre, Indianapolis, secured the cooperation of a local newspaper in a classi- fied ad contest that brought a good deal of notice to "A Lady Surrenders." Each day 10 questions, some of them per- taining to the picture, were published in the classified section. The answers were to be found scattered throughout the section. Pairs of tickets were awarded to each dav's winners. 15,000 in Houston Summoned To Appear "For the Defense" Fifteen thousand legal-appearing subp politan theatre, Houston, "summoning" The subpoenas, exact replicas of the Harris county summons, were filled out to convey the information that the sum- moned persons were to appear in the trial of William Foster, alias William Powell, who stars in the film "For the Defense." They Sit Up and Take Notice The official-looking document caused a turmoil in the homes — until people found out what they had received. Very few of those bills were thrown away without open- ing. They looked too much like something serious to be taken lightly. But when the reader unfolded the paper and found what it really was he was probably both relieved and amused, for it was a clever stunt. Each document was signed by Home O'Shoze, Clerk of Amusements Court, which has a significance all its own. On the inside was the message: "The State of Publix to the Chief of Polite, Marshal or any Politeman, Houston, Texas — Greet- ing: YOU ARE HEREBY COMMAND- ED to summon . . . Every Amusement Lover in Houston to be and appear before the Amusements Court in Houston, Texas, and there to testify as witness For the De- fense in a certain criminal action now pend- ing in said Court wherein the State of Metropolitan is plaintiff and William Powell alias William Foster, the defendant, and there remain from day to day until dis- charged by said court. Bob Kelley Did It "Herein fail not, but of this writ make due return as the law directs. Witness my hand at office in Houston, Texas, . . . Home O'Shoze, Clerk of the Amusement Court, Lamar Hotel Bldg., Harris County, Texas." Bob Kelley, publicity director for the Metropolitan, was originator of the idea. oenas were distributed by the Metro- citizens to appear "For the Defense." "Memories." Patriotic hymns and marches were played by the theatre's concert orchestra. At the cpnclusion of the reel, the stage drapes were parted, revealing a tableau of mil- itary figures, including soldiers, sailors and aviators, surmounted by "Britannia" and "Jus- tice," portrayed by girls. Denver Paramount Offers Cut Prices to High School Students from 2 to 6 p. m, A stunt to stimulate lagging business in the late hours of the afternoon has been inaugu- rated by the Paramount theatre, Denver, whereby high school students save a dime on matinees. Several thousand cards were distributed, carrying this message : "High school students presenting this card and 25 cents will be ad- mitted to the Paramount until 6 p. m." Stu- dents were quick to pick up this offer, for the usual price between 3 and 6 p. m. has been 35 cents. Every Friday night the Paramount gives a special program for students. This custom is growing in popularity. Montreal House Has Trailer And Tableau on Armistice Observance of Armistice day in Canada en- couraged exhibitors to add an appropriate touch to programs during the week. At the Capitol, Montreal, Harry Dahn, manager, showed a trailer of war scenes with the title POSTER PRINTING Cards— 1-2-3-4-8-24 Sheets Type or Special Designed Engraved Posters CHICAGO SHOW PRINTING CO. 1335-45 West Lake Street Chicago, Illinois MONROE 2257 50 EXHIBITORS HERALD-WORLD November 22, 1930 a Check and Double Check yy Amos 'ri Andy have, some engine trouble in Milwaukee, but it's good exploitation anyway. The two blackfaces shown below are a pair called in by the Palace-Orpheum to double for the R KO radio stars of *'Check and Double Check". The middle photo shows the theatre front. (Photos by Kuhli.) S tory on page 00. "Double Check9' Ads In Paper's Gag on Amos 9n9 Andy Film Heavy exploitation was featured by both the R K O Palace theatre in Milwaukee and the R K O Capitol in Madison, Wis., in con- nection with the showing of Amos 'n' Andy in "Check and Double Check." In Milwaukee, in addition to the regu- lar double spread newspaper advertisement announcing the picture, another double spread was promoted by the Palace, of which Earl Payne is manager, tieing up with twelve merchants on a "Check and Double Check" contest. The object of the contest was to check and double check each adver- tisement appearing on the spread and then write a sentence telling why the firms de- served the readers' patronage, and why they give greater value, better service or superior quality. Six cash prizes were awarded in the contest ranging from $50 to $5 as well as 25 pairs of tickets to the Palace good for the picture. Old Car Leads New Ones in Parade An old Ford, similar to the model used by Amos 'n' Andy in the picture was also promoted and led a parade of new auto- mobiles, promoted from a local dealer, along the downtown streets of Milwau- kee. Each of the cars was appropriately placarded, with copy on the Palace and the picture. In Madison, John Scharnberg, manager of the Capitol, promoted a parade of old Ford cars resembling the "fresh air" taxi used by Amos 'n' Andy in the picture. The Capital tied up with the Wisconsin State Journal in this parade, which offered $10 to the owner of the Ford most nearly re- sembling the one in the photoplay. "Double Checking" the Ads A tieup with the newspaper in a contest on its classified page was also promoted. The object of the contest was to "Check and Double Check" and count the want ads appearing in several issues of the paper. Scharnberg also arranged a tieup with one of the leading clothing stores in Madison whereby every boy who purchased one of the items mentioned in the store's adver- tisement was given a ticket to the special Saturday matinee to see the picture. Each advertisement featured a still from the photoplay and gave credit to the Capitol theatre. Scharnberg also had made an invitation, seven feet long and four feet high, which was delivered to Mayor A. G. Schmedeman by two Western Union messenger boys, in- viting him to see Amos 'n' Andy in "Check and Double Check." This large invitation received plenty of attention and inciden- tally, a break in the papers. Moise Bloch to Supervise Publicity for Loew's State Moise B. Bloch has been appointed director of publicity for Loew's State in New Orleans, after serving for two years as assistant di- rector of publicity for the Saenger Publix organization in that city. Bloch is a graduate of the Tulane school of journalism and was, before his entrance into the amusement field, a reporter on the New Orleans Item Tribune. Ushers Have Their Day Ushers at the R K O Palace, Cleveland, "had their day" (or night) last week. Frank Hincs, manager, allowed them to hold a dance on the theatre stage after the show, each usher bring- ing a girl friend. November 22, 1930 EXHIBITORS HERALD-WORLD 51 A captive balloon, floating above the Al- len theatre, Cleveland, carried the letters shown above for M G Ms "Madam Satan." Jerry O'Connell is manager of the Allen. Aerial Billboard on Captive Balloon Is A Flying Success A captive balloon suspended in the air, with a huge aerial sign flying 40 feet below it told all of Cleveland that M G M's "Madam Satan" was playing Loew's Allen theatre there. Jerry O'Connell, manager of the Allen, ob- tained the balloon through a tieup with the Goodyear company. The letters on the flying sign were so large they could be read from a distance of more than a mile, it is said. The device is pictured above. Further exploitation consisted of singing in public places by a girl whom O'Connell em- ployed. She rendered the theme song from the picture, called "Live and Love Today." On every singing appearance she wore a gown similar to that worn by "Madam Satan." Among the places where she sang were the Crystal Slipper ballroom, Danceland, New China cafe, Hollywood restaurant and Glick's ballroom. In each case the master of_ cere- monies or band leader announced the title of the song, what picture it was from and where and when it was to play. Some of these an- nouncements were made over radio. To Start Historical Film Production on the historical film. "The Birth of Texas." is expected to get underway in Texas earlv in 1931. It will be filmed with sound throughout. Betty Blount, of Dallas, is author of the storv. Christmas Far Away? Not to This Exhibitor; Has Gift Club Already Christmas is coming. It may be a long way off, but Gary Lassman, manager of Warners' Egyptian theatre, Milwaukee, doesn't think it's too far away for organizing a kiddies Christmas Stocking Club. Lassman has for sometime sponsored a reg ular club for children, but this new organiza- tion is his first attempt along the Christmas line. In the Christmas Club plan, each youngster in the community is invited to bring a stock- ing and hang it in the theatre. Between now and the holidays gifts will be placed in the stockings by merchants who are cooperating. Has Drawings Every Saturday For his Warner Kiddies Club, Lassman makes it a custom to offer some special at- traction at each of the Saturday matinees. He promotes toys and novelties from merchants. Candy and flowers are often given, while such specimens as goldfish, dogs and the like are frequently thrown in. His system for awarding these prizes is sim- ple. Each member of the club has a number and drawing takes place every Saturday after- noon. In addition, he posts each Saturday 20 numbers in the lobby. All juveniles whose numbers correspond to those posted are ad- mitted free at the matinee. Members Have Creed Members of the Warner Kiddies Club are given cards which have the following set of rules printed on the reverse side : I WILL— Attend school regularly. Attend every Saturday Kiddie party. Obey my parents. Urge my friends and pals to join War- ners Kiddie Club. 5. Be a square-shooter in my home, in school, on the playground or wherever I may be. 6. Study and know my school lessons. Tab is kept on the birthdays of all. A special card is mailed to each child shortly be- fore his birthday comes around, congratulating him and inviting him to attend the show gratis. The house organ carries the names of these individuals each week. Approximately 3,000 copies of the house organ are distributed, but besides this public- ity, Lassman also gets a good deal of news space in local community newspapers. Before coming to the Egyptian he was connected with the Strand in Syracuse. 1. 2. 3. 4. Aid of Steamship Line and Shoe Firm rs "Feet First9' Plugt visit Hawaii." Francisco for "See 'Feet First' and then That was the slogan in San Harold Lloyd's latest comedy. Why? Because some of the sequences of the film were taken aboard the Mololo. a liner operated by the Matson Navigation Company and the latter joined with the California theatre to exploit the picture. Robert E. Hicks, manager of the house, got tieups with eight Florsheim shoe stores which donated window displays. These co- operated in a joint newspaper ad compaign and aided in sniping 34 24-sheet stands throughout the city. Another tieup along shoe lines was made with the Eastern Outfitting Com- pany. Still another stunt was the staging of a preview for shoe men. Similar exploitation aggressiveness was dis- played by Hicks in his campaign for "Girl of the Golden West." His publicity director, Ray Thome, organized the drive. A robot paraded the streets several days in advance of the engagement and a sound truck distributed 10,000 heralds. Owl drug stores loaned use of show windows and also dis- Warner's EGYPTIAN BIRTHDAY CLUB ■ 7{tm//ii tir<-e/i/ mil coif/ia/ aie-e/ i>i a/ //a- //ici.Mina/ t/a<\>/. .•/t. J,./,, ,,.,..„. Replica of the birthday card sent each week by JFarners Egyptian, Milwaukee, to children whose birthdays fall in that week. It entitles the holder to a free admission. tributed 8,000 sample tins of Outdoor face powder. Picking up the pioneer atmosphere of the picture, Thome and Hicks lined up a '49er parade, with a police escort. A feature of this was an actual Concord stagecoach from the gold rush days. It was drawn by six horses. Cowgirls, horsemen and two sound trucks made up the remainder of the pro- cession. At one of the matinees, every woman was presented with a chrysanthemum through a tieup with a flower shop. Stenographers Race at Typing to Exploit Aztec' s Showing of "Office Wife" A new twist was woven into the exploita- tion for "The Office Wife" when it was booked into the Aztec theatre, San Antonio. Stenographers, it seems, have played a prom- inent part in promotion of the film almost everywhere it has shown, and so did they here. Buddy Welker, publicity director for the Aztec, made use of stenographers, too. He staged an elimination typing contest. Both students and full-fledged stenographers were eligible to compete, but they had to be women. The eliminations were conducted on the stage every night of the picture's engagement and the prizes were announced daily. The contest finals were held the night the picture closed, with a grand prize going to the winner. Presents Double Feature J. C. Adams, manager of Loew's in Mon- treal, is presenting a "revival feature" at 11 a. m. on week days, in addition to the regular program. Last week, besides the regular film and five acts of vaudeville, "The Cocoanuts" was revived for the morning bargain matinee. The price for the early shows is 25 cents. a "BUILDING THEATRE PATRONAGE" Get this big money-making book for showmen written by John F. Barry and Epes W. Sargent. An essential in every theatre. (0nly$5.2o mailed to your door) CHALMERS PUBLISHING CO. 516 Fifth Avenue New York City 52 EXHIBITORS HERALD -WORLD November 22, 1930 W THE SHORT FEATURE Vagabond Series Showing on Contract in 2,642 Theatres (Special to the Herald-World) NEW YORK, Nov. 20. — With 15 subjects so far released since their introduc- tion, the Vagabond Adventure Series, featuring Tom Terris, is now being shown on regular contract in 2,642 theatres in the United states. The series is distributed by Pathe. Newspictures of This includes representation on the screens of all major theatre circuits. This is believed to be a record for sound short subjects, aside from Newsreel. New Metro Short Combines Old 'Tab' And New 'Blackout9 Metro-Goldwyn-Mayer, in its new short comedy, "The Devil's Cabaret," presents a new effect in short subject entertainment by combining the "blackouts" of the mod- ern stage and the technique of the "tabloid" from oldtime musical comedies. In place of the chorus which formed the background in the old stage productions, MGM has substituted elaborate ballets. The picture is filmed in color, with the dancing being done by the Albertina Rasch ballet. Marty Brooks, creator of New York vaudeville "tabs," is the director. Eddie Buzzell is the featured player. The story of "The Devil's Cabaret" is said to be especially adaptable to "black- outs." It is a satire, in which Satan decides to drum up business by sending a salesman to the world above, to invite earthly mor- tals to his cabaret. One of the features is a song called "Go to the Devil," sung by Buzzell. Director Brooks maintains that the old- time vaudeville still has much attraction, but that modern audiences require more snap and concentration of ideas. The blackout has risen entirely because of this change in audience psychology, he be- lieves. This type of entertainment has also been employed by MGM in other recent short subjects such as "Caballeros" and "The Crazy House." KINOGRAMS NO. 5657 — Army fliers demolish use- less planes with bombs at San Antonio — President Hoover pays homage to heroic dead — English lads play a game no foreigner can understand — Black Joe is only a crow, but two boys and a dog in Stoughton, Mass., are his pals — Primo Canera re- ceives wild ovation on return to Rome — British battle fleet displays prowess in Channel maneuvers — Cows magnetically milked as they ride merry-go- round in Plainsboro, N. J. — German general sees West Point in action. KINOGRAMS NO. 5658— New York Americans beat Montreal in year's first hockey league game — Bach- arach, Germany, celebrates bumper grape crop — Fred Stanek wins national cornhusking champion- ship at Norton, Kan. — Berkeley coppers taught fine points of Japanese "Yawari'' — Uncle Sam catches big lot of salmon in Auburn, Wash. — War medals once proudly worn by heroes now clutter New York pawnshops — How kidnaping is done in Budapest — Yale gridders beat Princeton, 10 to 7. HEARST METROTONE NEWS NO. 214— Old planes are targets for U. S. Third Attack Group in San Antonio bombing tests — Texas sheep given coats after shearing — Gene Tunney outpoints Tim Mara in 10-round court battle — King Boris and bride welcome home to Bulgaria — They have baby shows in Japan, too — General Pershing makes peace plea — Metrotone finds a modern Daniel; 60 lions like so many kittens to Captain Schneider of Am- sterdam, Holland. HEARST METROTONE NEWS NO. 215— Abys- sinia crowns new king — Prince George of England dedicates new dormitory at Brighton College — Seat- tle dancing school feels Grecian urge in celebra- tion of Hellenic anniversary — Cowboys take some bad spills at Hemet, Cal. — Hockey season off to thrilling start in New York — German DO-X off on first lap of hop to U. S. UNIVERSAL NEWSPAPER NEWSREEL NO. 91— 80,000 Philadelphians see Notre Dame sink Penn- sylvania, 60 to 20 — Goerlitz, Germany, partially sub- merged by inundating flood — Roy Ammel flies non- stop trip from New York to Panama — Decline in price forces burning $40,000 timber pile — Rhine- land greets President Hindenburg on post-election visit — Arty Green demonstrates his convertible fly- ing bathtub. UNIVERSAL NEWSPAPER NEWSREEL NO. 92 California girl makes 3,500-foot parachute leap from looping glider — Hoover honors Unknown Soldier at Arlington — Brooklyn prison starts sewing class for women inmates — Nearly 2,000 cows are mag- netically milked on huge rotating platform in new dairy system — Rome celebrates homecoming of giant pugilist, Primo Camera — Breeches buoy helps coast guard rescue crew from doomed steamer off Pigeon Point, Cal. PATHE SOUND NEWS— No. 94 — King opens his first labor Parliament in London — Seek 160 trapped in mine explosion in Millfield, Ohio — $1,000,000 on hoof parade in big show in Portland, Ore. — -New sub breaks diving record off Massachusetts — Exhibit nation's choicest blooms in New York — It must be due to the climate in California — Midwest invades East in football. PATHE SOUND NEWS NO. 96— Scotch celebrate with the Scotch at London reunion — Hoover joins up with Red Cross — Southern belles peal in melody at Rockhill, S. C. — New device milks 50 cows at once during trial at Plainsboro, N. J — Family trains Boxer Stribling — Egyptian ruler inspects guards at Cairo, Egypt — Golden Gate air ferry sets record. Pierce at Carthage Strand Robert Pierce, formerly of Utica, N. Y., has assumed his new duties as manager of the Fox Strand theatre, Carthage, N. Y. He succeeds E. W. Smith. New rugs are being laid and a new marquee erected ..t the Strand. Pathe, News announces that it is presenting the first pictures of the Buenos Aires revolution which resulted in the overthrow of Dictator Irigoyen. The dictator's chair of office was carried through the streets in flames, as depicted above. Insert shotvs Jose Uriburu, the new president, taking office. Oakland Theatre to Change Name OAKLAND, CAL. — The Chimes theatre, to be closed shortly for extensive remodeling, will be known as the Uptown theatre when it is reopened in January. November 22, 1930 EXHIBITORS HERALD-WORLD 53 W MUSIC AND TALENT u Stump Me" Organ Program Goes Big STAGE SHOWS Chicago Chicago Week Ending November 20 The presentation bill this week was somewhat be- low the usual standard of the Chicago. The principal reason for this fault was the lack of a good come- dian. Billy Glason was the man supposed to provide the fun. but hie humor was only fair. He had to work too hard for the laughs. He failed to get spontaneous responses. Then, too. Al Evans, master of ceremonies, was missing from the stage. He is at the Marbro, a West Side house, acting in his usual capacity there. It gave a feeling that there was something missing from the Chicago stage, for no one had been provided to take Al's place. A juggling act by the two Bobs Brothers was one of the best numbers on the programs. Those boys certainly could handle their juggling pins. They started out tossing three pins in the air and the num- ber increased until there were six or more flying in all directions. A dog with more than average intel- ligence joined the Bobs in the middle of their act and caught everything thrown in its direction. Fields, a violinist who entertains in the lobby of the Chicago, also added his presence to the act and helped bring it to climax by posing with a cigar in his mouth. The idea was to see which juggler could knock the stogy down first. Sylvia Fisher provided the acrobatics of the show with an exhibition of tumbling, cartwheels and hand- springs that was admirable. With apparent disregard for whatever bones she had in her body, she went through all 6orts of contortions. In fact, she did everything but tie her body in a knot. Hans Muezner played a pleasing medley on the violin, which he called "Gypsy Airs." His technique was good but his stage presence showed stiffness and lack of experience. The Fred Evans Ballet performed some excellent dancing numbers in beautiful costume. A soprano, billed as "Miss S. Sibley," sang while the ballet danced. But Miss Sibley's voice was rather disap- pointing as far as musical quality was concerned. H. Leopold Spitalny directed the Chicago theatre orchestra in the overture "Gems from Naughty Marietta." Baltimore Loew's Century Week Ending November 15 Henry Santry and his "Soldiers of Fortune" opened with the orchestra of theatre in the pit playing an introduction with 14 male members of the band coming on from the left entrance in front of the curtains and singing "We Are Soldiers of Fortune," dressed in tuxedos with canes, with which they do a novelty drill. Santry comes on from right stage in a tuxedo and a grey felt hat with comedy chatter, including a comic role call, each member pullinr funny lines. This finished, members exit through the center of curtain, leaving Santry, and then the cur- tains part revealing full stage darkened with heavv dark drapes and a back drop representing a fancv framed window with a pink flood back of it. The band goes into a number and Santry introduces two tap dancers ; when they are finished Santry directs the band in a straight musical number with various in- struments doing solo work, interspersed with a tenor solo by a band member and solo vocal work by Santry. (Continued on next page, column 2) The breath of the wind-swept prairies and the thud of galloping hoofs seem to lurk some- where in the background of the delightful broadcasts which Otto Gray and his Oklahoma Cowboys put on from the General Electric Station WGY in Schenectady, N. Y. This popular group has been making "names for themselves" ever since they began to catch the fancy of radio fans and devotees of the theatre where stage shows are part of the program of entertainment. Quaint songs of cowboys loping over the "lone prairee" filter through the air and find ready listeners waiting for them at the threshold of the loud speaker. TED MEYN 'THE NAME IS MINE" Versatile Organist Happy with LOEW'S, INC. Jersey City, N. J. Free Ticket If Organist "Falls Down" Stimulates Business and Everybody Has Good Time — Types of Requests Interesting As has been said before, patrons like novelty, and novelty is just what Ted Hilgendorf, manager of the Ritz theatre in North Milwaukee is giving them, and the results are — good busi- ness and everybody happy. Organ programs have about them a personal touch that no other medium of "extra curricula" entertainment seems to have, in that for fifteen minutes, the audience itself has a chance to per- form, and how people like to perform. No one ever quite gets over the urge that made them, as children, say to their elders "Now watch me do this." The very fact that they were doing something the least bit out of the ordinary thrilled them. And this up- and-a-coming manager realizes that fact, so he gives them all the leeway in the world to seek their thrill, and in this case, it's fooling the organist, and — getting a free ticket. Every Friday night, a "Stump Me" organ novelty presentation is put on. To every pa- tron entering the house is given a request blank, on which is room for the name of a song and the "stumper's" name. These are to be filled out and placed in a box in the lobby before the one making it out goes to his seat. Organist Gets Request Box This novelty program goes on between the first and second shows, and just prior to this, the request box is taken to the organist, who, with the aid of his assistant, takes charge of the program from then on. One at a time, the man at the console draws a slip from the box, reading the name of the person submitting it and the title of the song which he would have him (the organist) play. If he is familiar with the tune, he plays it, if not, an usher passes down the aisle and presents the one "who stumped the organist" with a free ticket to the theatre. To take care of as many songs as possible, the ones which are rendered are given only in part, the first eight measures or so being (Continued on next page, column 3) UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'way N. Y. City 54 EXHIBITORS HERALD -WORLD November 22, 1930 STAGE SHOWS HELLO, EVERYBODY— According to Cliff Hess, special service man for Remick and DeSylva, Brown and Henderson's, there has been a noticeable increase in demands for elide sets in the last few months. Cliff says, "It appears that more and more organs are returning to use throughout the country and that pretty soon the country will be 'organically' sound." , . . Between you and me, it's sure good to hear Cliff say that, because he has been one of the most skeptic of music-men and we have been trying to make him realize that 6elfsame thing for many months past. ... To further prove my contention that there are lots of organists back on the job, in fact, nearly one thousand, one need but talk to Mr. Sam Shayon or Mr. Boris Moros of Paramount-Publix. ... In the last three days, Adolph Goebel (for the past three months organist at the Paramount, Atlanta), Singing Bill (organist at the Paramount, St. Paul), Bob Ham- ilton (organist at the Paramount, Springfield, Mass.) arrived in town between changes in assignments. . . . Goebel is opening next week at the Paramount, Springfield, Singing Bill is probably going to South Bend, Ind., and Hamilton will soon get his new assignment. . . . Another organist to arrive recently in town is George Latch, who visited his father in Berlin and intended to get a position over there, but found conditions so bad that he decided to come back. . . . Incidentally, Latch ran into Billy Barnes, for- merly of Loew's State, New York, in Berlin, where he has a good job. . . . Arthur Franklin, assistant to Bobby Crawford, in charge of musical production for Warner Brothers and First National Pictures on the West Coast, is in New York on a ten day busi- ness trip and to confer with Mr. Crawford. ... A recently completed Vitaphone Variety features Ruth Etting, Broadway songstress and feature of Ziegfeld shows, who features "Don't Tell Her What's Hap- pened to Me," the first popular song outside talking picture songs in over a year by Buddy DeSylva, Lew Brown and Ray Henderson. Miss Etting does right well by the song and DeSylva, Brown and Henderson, Inc., the publishers, expect it to develop a new lease on life as a result of her treatment. In the picture. Miss Etting also features the Remick number, "If I Could Be with You (One Hour Tonight)" and the Witmark tune, "Kiss Waltz." . . . Dropped into see Herman Schenck, Red Star's go-getting manager of the special service department. Schenck is getting along fine and is getting himself as well known and well liked with the organists as he is in every other phase of the music business. . . . Right now, Herman is busily getting himself in his stride but as soon as he is settled you organists can expect some darn fine special presentations, because he possesses an acute acumen for this type of work. . . . While in the Red Star's offices, we bumped into the Skylarkers, those Popular 6ong-birds of WOR. . . . These four girls are going to be topnotehers one of these days, wait and see. . . . Oh, yes, we also met Charley Stone and his new partner, Helen Trotter, who have just signed up with Fanchon and Marco to work in the Blond Idea. Stone and Trotter are doing a song and dance act that's a wow. . . . They open at the Fox Audubon this Saturday. . . . Publix has done a lot of shifting of the masters of ceremonies lately. Here are some of them : Al Mitchell from Toronto to Buffalo, Paul Spor from Toledo to Dallas, Vic Ince from San An- tonio to Atlanta, Milt Franklin from Seattle to Toledo. . . . Benny Ross is still at the Saenger, New Orleans, and doing great, and Lou Breese is still at the Minnesota, Minneapolis, and is also doing very well. . . . Here's a funny thing. Did you ever hear of an Irishman playing at a Jewish musicale? . . . Well, it happened last week when a farewell musicale was given to Soloman Golub, the wellknown Jewish composer, by his friends at Wurlitzer Auditorium, just before his leaving for a tour of the south and west and South America. Jack Ward was Mr. Golub's accompanist and he introduced for the first time Mr. Golub'e latest compositions. Hail at Gunter Nite Klub (Special to the Herald-World) SAN ANTONIO, Nov. 20.— -Ewen Hail, formerly featured in the Texas theatre Btageshows, is now master of ceremonies at the Gunter Nite Klub. Other new principals are Drury Barr, tap dancer, and Henry Lang's Musical Gang will alternate in furnish- ing music for the floor 6how songs. {Continued from preceding page, column 1) As this proceeds there comes on from the right a ballet toe dancer in white, who does her routine while Santry sings "Just a Little Dance, Mamselle " Dancer exits to left, Santry jazzes it up, winding up with the dancer returning for a few steps at end. Then followed a harp solo with red spot from floor of stage on player, which was followed by trio playing "My Rosary," with Hawaiian steel guitar, xylophone and bass violin. Santry then sang "The Song a* the Fool," finishing with him in front of curtains at the close, has another coat and tam- bourine brought from right and changes to them while curtains part again, revealing band members in dar)< e minstrel costumes with face masks to make them l.,ok the part. Drapes are changed to silver with modernistic back drop of jazz players. Then a jazz tempo with two tap dancers doing their stuff in "Memories of Minstrel Days," winding up with song, ' ; Confess I Need You," this is followed by a girl In burlesque costume of the east side she- Hooligaa doing a funny contortionist dance. The tempo livens up with the band swinging into a march, tap dancers on again, another girl follows on in black velvet short costume in jazz toe dance, two other girls come on in a clog, and finale brings 10 Cherter Hale Girls on in blue tights and other garment; to match, beating drums and all swinging into th« "Maine Stein Song." San Francisco Fox Week Ending November 20 This week's stage act at the Fox, the Fanchon and Marco "Indian Reservation Idea," runs so much to music that it becomes advisable for Walt Roesner and his orchestra to do a comedy relief turn, and the result is entertainment of an unusually high level. The orchestra is first heard in a fantasia made up of some of the most popular of the airs from the Verdi operas, among these being the great march and "Celeste Aida" from "Aida," the quartette from "Rigoletto," played with two trumpets and two trom- bones, the "Miserere" from "II Trovatore," sung from two boxes by Manrico and Leonora, and the "Anvil Chorus," offered with the assistance of thir- teen girls peiofrming on anvils to the flashing of electric sparks. The curtain goes up on the official U. S. Reserva- tion Band on the stage and Chief Shunatona dances on in full regalia and directs with a turkey feather in place of a baton. Eight tribes are represented in the organization and the musical offerings are well presented. "Moon Dear" is played and sung and the chief offers an original composition in which he makes a plea for his people. He gets a great laugh with his story of the visit of a party of Indians to New York to attend an important function and where an elderly society dame inquired of the chief how the members of his tribe "like it in our coun- try." An Indian tap dancer demonstrates how a real American can hoof it and gets a hearty hand. Walt Roesner interrupts at this stage and commences reading from the Police Gazette, with the orchestra illustrating some of the points with suitable snatches of music. This develops into a lively comedy that proves one of the hits of the show. The act comes to an end with the presentation of Brengk's Golden Horse and Bella Donna. The gilded horse and rider pose in a variety of positions with the lovely horse bowing its acknowledgment at the end. The Fanchon and Marco Girls are less in evidence than usual, but do an elaborate Indian ceremonial dance as their offering, making the show one typi- cally American. Philadelphia Mastbaum Week Ending November 21 "Putt Putt," the stage show at the Mastbaum this week, as its name indicates, has its back- ground a miniature golf course, and combines com- edy, acrobatic stunts, dancing and excellent music. Teddy Joyce proves himself a versatile and dynamic master of ceremonies as he leads the stage band and executes a remarkable dance. The Mastbaum Symphony Orchestra of 80 under the leadership of Fabien Sevitzky, was in excellent form and the overture "Roman Melodies" was beauti- fully played, as was "Anitra's Dance," as an en- core. Chevalier Brothers are an excellent team of equi- librists, and their feats of skill and strength were greeted by many exclamations of amazement, espe- cially from the masculine portion of the audience, (Continued on next page, column 1) NEW! WIN A FREE TICKET NOVEL! More Fun Than a Picnic EVERY FRIDAY NIGHT Starting October 31 III RITZ THEATRC Iff | *V 36th & VILLARD JL-J presents a STUMP ME ORGAN NOVELTY VOU REQUEST ANY NEW OR OLD * POPULAR SONG. IF THE ORGAN- IST CAN PLAY IT, - HE WILL! IF HE CANT, - YOU RECEIVE A FREE TICK- ET TO THE RITZ! — " COME AND TRY TO STUMP THE ORGANIST. Announcement of the "Stump Me" organ programs which are attracting much attention and getting good business for the Ritz theatre, North Milwaukee, of which house Ted Hilgendorf is manager and incidentally — the organist. "Stump Me" Program Pleases 'Em All (Continued from preceding page, column 3) played, there being only fifteen minutes in which to get in as many as possible. May Request Old or New Any song, old or new, may be requested, provided the song was at some time or othei in the "popular" category. Manager Hilgen- dorf was kind enough to give us a few inter- esting statistics on the type of song asked for, which also gives some idea as to the lasting popularity of such songs. He has found that about one-half of the requests are made up of current song hits and also those that have been on the popular list during the last three years ; one-sixth consist of old popular songs, and by that he undoubtedly means songs that were sung three years ago or longer than that ; and the remaining percent are songs that no one ever heard of. Ted also adds (but in this he shows his "showmanship") that the latter group should be discarded in its entirety, in- asmuch as they are not popular, but to keep eve^body happy and enthusiastic, they are accepted. Odd Songs Tickle Audience Bursts of applause rise from the audience when such titles as "Going Barefoot All Winter Long," "Send Me a Kiss by Wire," "The Sailor and His Wife," "Goofus," "What's a Home Without a Baby," etc., are announced from the stage. And, as may be expected, nothing delights the audience so much as to see the organist "stumped." And, at. an additional inducement to get the patrons to respond, another free ticket is offered to anyone who stumps the organist and will then sing the song himself for the audience. Up to this time, however, Ted says no one has left the theatre with two free tickets. (We doubt very much if this will last long should some- one happen to establish a precedent. That surely would be lots of fun.) But_ after all, it's good business for the organist to be "stumped" on a number of songs, for the idea is not to show off the organist but to increase attendance, and people do get a thrill out of receiving a free ticket, and seeing others get free tickets inspires them to do likewise, and thus they'll come and come, hoping that they may play the role, of "stumper," and win. November 22, 1930 EXHIBITORS HERALD-WORLD 55 STAGE SHOWS (Continued from preceding page, column 2) who realized just how difficult some of the stunts were. The smaller brother's dance punctuated by somersaults and handsprings and ending with a double turn as he landed balanced on his brother's outstretched hand was the climax. All the action of the stage show revolved about the golf course, where several attractive feminine patrons, Margie, Louise and Kitty, demonstrated their skill as entertainers if not as golf experts. There is a comical caddy named Frank Hunter, who does tricks with balloons and adds generally to the fun. Teddy Joyce and the stage band sing a rollicking collegiate song, "Where is That Tiger ?" with Teddy whirling about like a dancing dervish. Grace Johnson, blues singer, in striking yellow and green costume, sang "I'm So Lonesome," "If I Could Be With You," "Sing All Your Troubles Away," the latter with a surprising arrangement of spotlight and shadows. The band played "St. Louis Blues," while Teddy Joyce in Spanish costume of black and white with girdle of rhinestones gave a most unusual writhing and twisting snake dance in which he appeared to have not a bone in his body. The Muriel Abbott Girls, in Scotch costumes, gave a unique tap dance on tip toes that brought down the house. Frank Hunter and Mae Percival, who is a striking reason why gentlemen prefer blondes, put on a diverting line of gags that are new and funny. The Muriel Abbott Girls, in blue velvet and gold, gave another interesting and novel dance that was greeted by hearty applause. Milton Charles, the singing organist, played and sang two popular numbers, "Can This Be Love 1" and "I'm Yours." New Orleans Saenger Week Ending November 14 The pendalum has again swung back and the Publix units direct from the big city where giants tread are here again, with "Moonbeams" as the ini- tial offering, a welcome relief, as it were from those of 6ome time past, although we should be thankful for small favors received. "Moonbeams" is one of the most colorful and pleasing seen on the Saenger stage for many a week and pleased mightly. Eddie Lambert, whose feet covers well nigh half an acre pounded the piano a-la Paderwiski, in or- iginal and unoriginal compositions, strictly uncon- ventional and otherwise, and carried off, so to speak the biscuits, dog and human. While the composers of old would turn over in their graves and bite the linings of their last resting place at the liberties taken with tra-la-la-la, still Paul Whiteman would have laughed a laugh that could be heard from the Battery to the Big House down the river. For hoofers who know how to hoof, and do it properly. May Wynn and Buddy, responded to en- cores innumerable, and it was with difficulty that Benny Ross, was able to proceed with the program. But the most delightful spot on the program was Senorita Carita, a Spanish song-bird, assisted by the Dorothy Berke Girls in a program of music from the land of her birth, providing the lady was actu- ally born in the land of the bull fighters. The act was dressed exquisitely and perfect in every detail. Ashley Page, the boy with the wooden keys was also among those present, and did his act as the doctor ordered. But while the high-priced acts left a memory, still there should be a word — and maybe a dozen of them — in favor of the Dorothy Berke Girls, ladies of the chorus ; who were adept in their art. Dorothy may well be proud of her offspring, and may she have many more, as this is the year of big families. Benny Ross, personality leader, strutted his stuff in imitations ranging from Al Jolson to Tita Ruffo, though in all seriousness, Benny is original enough to suit we-alls down here, with his own work. Cincinnati R K O Albee Week Ending November 21 The current stage show, which is above the average, is headed by Gene Austin, popular recording artist. who croons one of his new numbers, "If I Could Be with You," and also features "My Blue Heaven," which is one of the songs that brought him fame. He takes the audience into his confidence as to how records are made, divulging the technique through a very clever electrical device. Some of his songs are projected into the audience through a "mike." Grace Allen and Nat Burns, who have appeared here previously, present an act of great fun, entitled "Lamb Chops." Their wise-cracking keeps the house in a perpetual uproar. Their bit of dancing fits nicely into the turn. Carl Freed and his company of jazz players, ac- companied by a stunning little miss, not programmed, but who is gifted in the art of high kicking, proves a high spot of real entertainment. Freed gets laughs galore from his acrobatic direction of the orchestra, and also displays his inherent musical ability by play- ing several kinds of instruments, including a har- monica, finally rounding out a rhythm on two ordi- nary spoons. De Vito and Denny do a knockabout turn called "Anything for a Laugh." It is a very appropriate title. There is much snatching of each other's ap- parel and smashing of stage props in which the back drop is almost ruined. Dot Stevens, a comely bru- nette, is a capable assistant. The De Toregas, an animated young lady and a stalwart young man, put over some of the best dance numbers seen here in a long time. There are Argen- tine and Vienna numbers, together with American dances. The Indian dance is a gem. Sydney Boyd and Joe Bradstreet, tenor and pianist respectively, provide the accompaniment, and provide it well. One of the enjoyable highlights of the Albee stage shows is the daily organ concert played by Miss Grace Baucom just before the acts go on. She proves more and more that she is complete master of the console. Detroit Michigan Week Ending November 20 "Neptune's Festival" is the title tacked onto the new Publix unit at the Michigan this week, and the acts which are on display really tie in with the title. It is an admitted fact that naming shows is the hard- est part of producing, especially when there is no connection between title, stage setting, acts, or what- you-will. Lou Kosloff and the Syncopators are much in evidence from start to finish, and do a remarkably credible job of the show. Old Father Neptune is pres- ent, and introduces Freda and Palace, a couple of crooning comics who click. The salt water tricks of- fered by the Morgan Trio hit the high spots, and give the audience just what they like, while the whale of a dance put on by Chilton and Thomas needs little or nothing to recommend it to entertainment 6eekers. The 12 Fred Evans Girls are featured in two prettily devised and staged numbers. Arthur Gutow's organo- logue. and Eduard Werner's Michigan Symphony offering complete the show. Detroit Michigan Week Ending November 13 "Hello Paree," another Publix unit, could have more to recommend it as an amusement provider, if one were careful as to the word "amusement." Senator Murphy, who claims to be the smartest man out of congress, is one of the usual chatter comics, whose line of patter might be made a little brighter. Nell Kelly, as her billing indicated she might, tied the customers in knots with her clever work, while Al Samuels and Brothers, steppers, gave a speedy performance. Alice Weaver, billed as the "Broad- way Melody" girl and the Albertina Rasch Girls, completed the program. Edward Werner and the Michigan Symphony, with Joseph Griffin, well- known Detroit tenor, featured "Reflections of 1918." which needs no further explanation. Arthur Gutow was at the organ. Omaha Orpheum Week Ending November 13 Swinging into the spirit of Armistice day week, "Eddie" and his R-K-Olians orchestra played the "Mademoiselle of Armentiers" while on the screen was shown a shadow effect picture with a doughboy in the center, statue of Liberty at the left and the Eiffel tower at the right. Following in quick suc- cession were strains from "Tipperary," "Keep the Home Fires Burning," a snare drum ruffle represent- ing the declaration of armistice, more bits of music — "Home Again" and as a finale, "Stars and Stripes Forever." Alice and Sonny Lamont, the former announced to be the champion of the world heavy weight tap dancer and the latter his sister, present an act of wire walking, dance and clowning, assisted by Billy Lamont, who with Alice perform on the taut wire. Sonny opens by telling the audience he is the "mas- ter of his own ceremonies," which draws a laugh. Alice, in an abbreviated costume of white and silver sheen, dances upon the wire carrying a pink para- (Continned on next page, column 1) WITMAKK PREJIAITATIOALT AAID rYATEMAL FOR OR.GArtiy*L/\ TWO NEW COMEDY NOVELTIES TM ALONE BECAUSE I LOVE YOU" A Great Song with a Great Little Idea to Present It. Short and Snappy "IT'S AN OLD SPANISH CUSTOM" (In the Moonlight) Another Great Number with Another Short and Humorous Novelty Presenting It. And Still Going Over Like a House Afire "KISS WALTZ" Straight Chorus Sets Only "LAUGHING AT LIFE" "ONLY A MIDNIGHT ADVENTURE" Two Tuneful WITMARK-HITMARKS WRITE. FOB. ADD. INFORMATION TO wTA/A WARD /PECIAL/ERVICE MGR.. . - 'VITA PHONE" RE6D TRADE ttARK n.WITmRKtf/ONc/' 1659 BROAD WAY NEW YORK, 56 EXHIBITORS HERALD-WORLD November 22, 1930 STAGE SHOWS (Continued from preceding page, column 2) sol. Next Sonny turns cartwheels frontstage while Billy in tuxedo and carrying- a black parasol per- forms on the wire. Other dance numbers by Alice with change of costume follow. Sonny presents Russian cossack dance and later a tap dance, clown- ing along with Billy, winding up handsprings in quick succession and a dance "Land of Make Believe." Fleurette Joeffrie, coloratura soprano, sings a French selection as her first number. Other num- bers, all of which win appreciative applause, include a lullaby sung in English — "Mammy's Little Kinky- Headed Boy" and "Pretty Mocking Bird," which Miss Jeoffrie tells the audience is an old English madrigal. Nick Casa, as a movie director, and Elsie Lehn, who takes the role of a baby, head up the next act, with Miss Georgette, Yvonne Monoff, Adele Wolf and Mildred Link as "Hollywood" tryouts comprising the remainder of the cast. The last four girls, wear- ing dresses of blue, red, yellow and green colors represent respectively Charlotte Greenwood, Fanny Brice, Helen Cane and Texas Guinan in their roles. The drop shows them as on "Hollywood boulevard." The harp and violin of Harry Ward and Joe Van, silent comedians, clowning without words, draw a good deal of laughter in their act. One plays the harp in all seriousness while the other accompanies and frequently get off on a tangent and plays a familiar folksong or other melody, much to the consternation of the harpist. Everything runs along smoothly when suddenly the violinist is off on strains of "I'm Lauterbaeh hab' ieh mein Strumpf verloren" or "While We Are Marching Through Georgie." Milwaukee Wisconsin Week Ending November 13 A musical selection entitled "Espanola" by the Joyboys under the direction of Jimmy Innes served as a prolog to Fanchon & Marco's "Gems and Jams" Idea. For the opening episode the chorus of 12 Living Gems, augmented by Maxine Evelyn, danseuse, and Will Cowan, perform in fine manner. Miss Evelyn dances in a charming manner, while Will both 6ings and dances and is well received. Nee Wong, Chinese ukulele player and songster, offers a diversion with his offering of "Yes, Sir, That's That's My Baby" in Chinese. From all ap- pearances the young man is thoroughly Americanized in respect to U. S. jazz crooning and playing. Jim Penman unicycles his way about the stage in an entertaining manner and then gives way to the chorus, who, attired in full dress suits and equipped with unicycles, attempt to imitate Jim through nu- merous dance formations. Some are successful and othere are not. The result is much laughter and fun for both the performers as well as the audience. Joe and Jane M'Kenna, who have been flitting about the stage intermittently between episodes, sing "Let's Get Married" and then go into a peppy dance routine which nets them a big hand. A burlesque adagio dance by the pair is good for a couple of laughs. For the finale we find each of the chorus of twelve attired in a different costume parading before a large face cutout, while the song "Won't You Be My Gem of Love" is featured by the Joyboys. San Antonio Majestic Week Ending November 21 Jean Sarli and His R K O-lians House Orchestra render the usual overture, which is warmly received by the patrons. Smith and Rogers are seen in the opening spot and do a clever dance turn, bringing in some new steps that pleased the vast audiences all during the week. "Scooter" Lowry, billed as "The Beloved Scamp of the Screen," may as well be called that of the stage, judging from the way that his act went over here. Scoot's little number is crammed full of fast talk and several dance steps in which this youngster, who this season is working alone, puts every effort, including his whole heart and soul, into his act. He gets a nice big hand, too. Walter Walters, who is a famed ventriloquist, pre- sents his own company of human and wooden dum- mies in a novelty turn that is really one of the best of its kind in vaudeville today. The natives responded with a nice round of applause at the finish. "The Roxy Gang" headlines this week's current ■stage show and brings to the Alamo City a variety of entertaining features. This quintette are famous a3 broadcasting artists over the NBC and associated radio stations. These stars offered a program of classical as well as popular numbers and those scor- ing a hit were Harold Clyde Wright, baritone ; John Griffen, tenor ; Adelaide DeLoca, contralto, and Jeanne Mignolet, soprano. Helen Andrews is accom- panying pianist for these sensational vocalists. They closed the bill and won a great reception. Pittsburgh Enright Week Ending October 30 Dick Powell, m. c, in "Hickville Corners," has a longer than usual and very entertaining stage show. A surprise opening finds the orchestra boys, dressed as rubes, running through the aisles of the theatre towards the stage. A surprise finish also is offered with the girls (known as the Rockets, but this week as the Milkmaids) in an ensemble wearing lengthy ginghams, only to discard them and display abbre- viated costumes. Incidentally the girls are now ten in number and have several nice routines. In one, dressed in beautifully colored overalls, they do soma dance stunts with the aid of brooms. The hit of the show is Frank Radcliffe and Com- pany, consisting of Frank himself and his accom- panist. These boys are colored and put on a great turn. Radcliffe has an amazing voice range, and with ease sings baritone or soprano. And how he sings. The audiences are just eating it up. He also excels as a soft shoe dancer, not to mention the hilarious way he and his partner put over seme good stories. They are a big hit. The Kcno Brothers, three boys garbed as rubes, do some mighty fine tap dancing, and each solos with some difficult tumbling antics. This offering is also being deservedly well received. Miss Bobby Folsom does her songs and talk in good fashion and is going over well although her act as is has been seen here many times. She should get some new material. Dick Powell and Dorothy Busher do a neat song and dance turn that makes a hit. This week's show is the best and most diversified in a long while. Detroit Hollywood Week Ending November 15 The Hollywood this week has a bill which is as well-balanced as any which have been seen on a local 6tage in many moons. Eddie Loughton and the Hol- lywood Merrymakers prove to be topnotchers in music and novelty, and Eddie's own personal addition to the entertainment with a vocal selection hits the nail on the head. The Seven Arconis, a troupe of acrobats who do almost everything but jump from the stage to the balcony, deserve first mention, though they actually close the bill. The act is one of speed, class and novelty, not to mention a few thrills and somt well thought out comedy. George J. Riley, well known to Detroit audiences, is the comedian of the show. What George does to the customers and how he does it is a treat to see and hear. The patter is fast and clever, and the patrons don't get a chance to sit on their hands while he is on the stage. The Brinkley Sisters (no relatives of Nell), provide vocal harmony which would be hard to equal. The gals are fair to see, and more fair to hear. Bob Clarke's organ number, as always, tops everything in town this week, and gets the audience to use their vocal cords on the catchy, nonsensical tunes. Detroit Hollywood Week Ending November 12 Eddie Loughton, master of ceremonies, knocks the cash customers off their seats this show simply by his appearance in full evening dress. How that boy can wear clothes is the business of no one tailor, and the way the girls go for the good looks and personality, is a delight to the box office. "Reel- ■iXl Phil Kornheiser, Inc., Gets Away to Flying Start Phil Kornheiser's faculty for picking songs, now that he is in the "racket" for himself, has caused him to put a good deal of faith in the number "On a Little Balcony in Spain," which is forging right ahead on the list. Among the others which are among the destined, 'tis said, are "Wedding Bells Are Ringing for Sally" and a ballad called "Hurt." While he was connected with Feist, Phil picked out such hits as "At Sundown," "Mother," "I Love You," "Swinging Down the Lane," and others. Chick Castle, who is Chicago representative for Phil Kornheiser, Inc., has been receiving many com- ments on the songs from many parts of the Middle West, and no doubt many of them are being well received because they get a touch of Chick's per- sonality to help sell them. Patrons of Oakland House Have Classic Preference (Special to the Herald-World) OAKLAND, CAL., Nov. 20.— Hermie King, master of ceremonies and musical director at the Fox-Oak- land theatre, Oakland, Cal., with the cooperation of manager Frank Newman, has been experimenting with a series of overtures offered as a distinct unit on the program. The first was presented during an- niversary week and has proved so successful that others have since been offered. Hundreds of letters of approval, phone calls, suggestions and requests have been received since the presentation of "Rus- sian Phantasy," the initial overture. It is intended to continue the overtures, it having been found that audiences show a preference for the classics and semi-classics, well presented, as against jazz. The latter, this musical director declares, will always have a place in modern entertainment, but the popular craze for it has passed. Helen Kane "Boops" in Canadian Houses (Special to the Herald-World) MONTREAL, Nov. 20.— Publix stage units have replaced the local talent and vaudeville in the stage presentations at the Capitol theatre, Montreal, and the Imperial, Toronto. To inaugurate the new plan, Helen Kane, screen star, made personal appearances at the two theatres in successive weeks. Stage shows are also scheduled to return to the Uptown theatre, Toronto. ing Around" is the title of the piece, which has a tasty stage set and two excellent band numbers by the Merrymakers to recommend it to patrons. Cropley and Violet start the reeling, with their rope twirling. If rope twirling is learned only in the West, Violet is no doubt the reason for Horace Gree- ley's "go west" advice. We have been unable to figure out, however, why she works barefooted. Lou Cameron and Company, the "company" being Ruth Marvin, provide the comedy on the bill in a big way. Titled "The Pride of the Clan," Lou starts and finishes at high speed, his clowning being easily listed among the best pulled off on a local stage in many weeks. Ruth Marvin is not at all hard to look at, and her work is pleasing. For a finale, the Five Sakuras, a troupe of Japanese acrobats who toss barrels and human beings across the stage from the feet of one performer to the feet of another, leave the customers in a happy frame of mind. Bob Clarke, organist, features a community sing which carries the audience along with him. "Half Shot at Sunrise" is the screen piece. Oklahoma City Orpheum Week Ending November 7 R K O's vaudeville acts at the Orpheum were all excellent. Pepito, the man all Europe applauded as the world's most famous clown was funny, and Bar- num's best clown had nothing on "PEPITO." Burt Yorke & Co. in "The Great Lover" were par excellent and did their 6tunts in the most approved style. Ted & Al Waldman in "Blue-ology" were some ologists and performed their tricks in the best pos- sible manner. Elizabeth Morgan sported in "A Continental Re- vue" and her act was warmly applauded by the big audiences present and on the screen was seen "Soup to Nuts" (Fox) with Ted Healy and Stanley Smith. On November 21, the R K O vaudeville will be in- stalled into the Liberty theatre, leaving affable Rus- sell Taylor, the manager, almost unconeolable at los- (Continued on page 57, column 2) November 22, 1930 EXHIBITORS HERALD -WORLD 57 ORGAN SOLOS TED MEYN (Jersey City Loew's Jersey). This week's organ solo is very much different from the usual legitimate solos of Ted Meyn. This one is a hokum novelty presentation called the "Spiritualistic Meeting," and is chock full of eerie voices and invis- ible organ playing. It is, of course, the old dual organ gag, brushed up and made into a wholely en- tertaining novelty, in which the invisible organist (in this case the house organist) plays as the spirit, an- other assistant (in the booth) is the other spirit who answers questions asked him, etc. The one spirit, supposed to be the famous composer. Bach, tells Meyn to leave the organ and that he (the spirit) would entertain the audience with two modern numbers, "I'm Confessin' " and "When the Organ Played at Twilight," as Meyn wandered around the house, talk- ing to the audience. Ted, at the spirit's command, plays "Sidewalks of New York," "Ach, Du Lieber Augustine." "Moonlight on the Colorado" and "You Brought a New Kind of Love to Me." At the finish of the last named song, a skeleton dances on the stage, as the audience gasp, shriek and applaud. This novelty was done in a manner to leave people won- dering how it was done. It was accomplished in a showmanly style that puts Meyn in a class by himself. BERNIE COWHAM (Flushing. L. I., Keith-Albee) opened his solo with his usual slide, bearing the title "Bernie," as he played the "Voice of the R K O." Following thi6 with a chorus of "Loving You the Way I Do," to which the audience needed no induce- ment to sing, Bernie then turned toward them and announced in his own inimitable manner a special version chorus (about unmarried people who wanted to be married) to the tune of "The Prisoner's Song." to which these people were to sing. Following this with another chorus (to same song) for the married people who wished they were single. Bernie had the house in a very happy and singable mood, so it was not difficult to have them sing the balance of the pro- gram, which consisted of "Moonlight on the Colo- rado." "Don't Tell Her What Happened to Me" and "Little White Lies." Not Bernie Cowham, but BERNIE, is the household word in this town, and his popularity is attested by the tremendous receptions he always gets at hie appearances. DALE YOUNG (Indianapolis Circle) is booked in as permanent organist, plays a solo entitled "Hits of the Summer," which opens with "Sing, Sing, You Birds Out There," to tune of "Hail, Hail, the Gang's All Here." Then he asked the audience to sing "Swingin' in a Hammock." While the audience is singing the next chorus of "Dancing with Tears in My Eyes," a colored porter of unusual organ ability, an employe at the theatre, steps up to the console in uniform and interrupts Mr. Young by dusting off the organ. By an oral dialog, the porter explains to Mr. Young that his life ambition is to play the organ, and granting him this wish, Young introduces him orally to the audience. The porter plays "St. Louis Blues" and "Kashmiri Love Song" for an encore. Then Young asks girls and boys to sing alternately, "Sing, You Sinners." Then follows "Springtime in the Rockies," a special whistling gag on "Bye Bye Blues" and a parody on "If I Had a Crowd Like You" and a final chorus of "If I Had a Girl Like You." WESLEY LORD (World Paramount Omaha) re- minds visitors of the week's holiday, Armistice day in a prologue, one of a series, this week entitled "Le6t We Forget." The French national anthem is played in opening the prologue, while an array of flags, in color, are projected upon the screen, so that the audience at once feels all the allied nations of the late war are represented. With the spotlight upon the console. Lord plays the familiar tunes, "Over There," "Keep the Home Fires Burning" and so on, when suddenly, from the left organ loft comes a ruffle of drums and a piccolo, as though played by a veteran of the Civil war. It dies in the distance and meanwhile a doughboy sings from the orches- tra pit which has now been raised and presents a scene at the battle front "over there," typical in (Continued on next page, column 2) Winnie Lightner and Belle Baker in Personal Appearances (Special to the Herald-World) NEW YORK, Nov. 20.— Winnie Lightner. Warner Brothers player, and Belle Baker, popular in vaude- ville, are booked for personal appearances in Warner houses in Pittsburgh and Washington, aecoiding to Walter Meyers, in charge of booking acts for Warner Brothers. On December 5 Winnie Lightner is scheduled to entertain the audiences of the Pittsburgh Stanley theatre. A week later she will be 6een at the Earle theatre, Washington. Belle Baker makes her appearance on Nov. 22 at the Washington Earle theatre and Frank Richardson goes into the Earle theatre, Philadelphia, on Novem- ber 22. STAGE SHOWS (Continued from preceding page, column 3) ing R K O but after the remodeling of the Orpheum, it will also show vaudeville, but of a type as un- announced, and Manager Boughmom of the Liberty will take very good care of R K O vaudeville to be shown in his theatre for the first time. Kansas City Mainstreet Week Ending November 13 The Mainstreet has one of the most entertaining stage shows this week that it has had in some time, due particularly to the good music of the marimba band which tops the bill. This is the number called Signor Friscoe and his Guatemalan Ensemble. Fris- coe, who leads the band, has gathered a group of Guatemalan marimba players, who gave the audience such syncopation in the opening performance that they repeatedly called for more. By-play between the signor and a couple of "plants" in the audience adds just the right touch of humor to the act. A chimpanzee gives a rendition of the "Varsity Drag" which is highly amusing. This is an excep- tionally good animal act. Evans and Wolf do a standard song-and-dance act which is very popular, and Jean Maddox and Flor- ence Clark complete the bill with some amusing dialog. Seattle RKO Orpheum Week Ending November 14 This week's entire bill smacks of smartness. It comes closer to that sweet, old-time, big-time, two- a-day that Orpheum audiences have been waiting for for many weeks. Included on the big variety bill were the old favorites Keller Sisters and Lynch in a "flash" number offering three-voice harmonies in a clever setting singing "Where'd You Get Those Eyes?" and "Doing the Boom, Boom." Butler West with his own original comedy slamming his feet all over the stage. Then there was Zelaya, plump and jolly and still claiming to be the "son of the ex- president of Nicaragua," and with a clever musical interpretation on the piano. Bert Ford and Pauline Price open with a nicely staged wire act. Detroit Fisher Week Ending November 13 Bob Nolan is the new master of ceremonies at the Fisher this week. There is no telling how long this boy will remain, inasmuch as Fisher audiences have been unusually hard on m. c.'s in one way or an- other, no less than eight or ten having decorated the boards here since the house was opened. "Hot- ter'n Hot" is the title tacked onto the Publix unit which serves as Nolan's first vehicle. The Allison Sisters, two acrobatically inclined young women, give a good account of themselves. Moore and Revel, a pair of eccentric comedy dancers, and Tex Mo Leod whose "New Line" failed to thoroughly click, were the balance of the talent, not to forget the 12 dancing darlings. A Record-Breaking Radio Stage Attraction OTTO GRAY and his OKLAHOMA COWBOYS Now Broadcasting from General Electric Station WGY, Schenectady, N. Y. Permanent Address, Stillwater, Okla., or care Exhibitors Herald- World, Chicago BY BOBBY MELLIN Del Lampe, conductor of the Jarman Shoe and Wahl Eversharp chain programs over the National Broadcasting network, does not say much, but lets his music speak for him in tons of loud praise, for who can deny the fact that from his or- chestra emanates wholly alluring music. The kind of music that changes a well known saying to "The more you hear, the more you want." Del was tutored by his father, the late J. Bode- wald Lampe, who was considered one of the best musicians the coun- try has ever known and Del certainly is a chip of the old block. Del Lampe Announcing the entrance of a new star in the NBC firmament, Jimmy Garrigan, conductor of the Via Lago orchestra and one of the most popular leaders in Chicago, blossomed out as a network per- former, Friday evening, November 14. Although Garrigan's career in Chicago has been comparatively short, it has been marked by a steady rise in public popularity, and during the coming series listeners in other parts of the country will be afforded the opportunity of hearing the music which Chicago has received so enthusiastically. East and Dumke, heavyweight comedy team of the air, have brought their "Sisters of the Skillet" pro- gram to the NBC, and will appear with a network program each week-day morning. The team has been a feature of WGN. The team comes honestly by the title of heavy comedians since each of the boys tip the scales at close to 250 pounds, and they also add their wit to solving of weighty domestic and economic questions. At one time they advised solving the farm problem by saving worn-out button holes to be used as post holes. The boys also de- vised the self-turning pancake by putting popcorn in the batter — when the popcorn pops the pancake turns itself. Velly, velly, cleva, these "Chinese." Joseph Parsons, manager and organizer as well as member of the Chicagoan male quartette, exclusive KYW and NBC artists, has already hung hie stock- ing on the mantle for Santa Claus. Looking around and seeing that times were a bit "out of plumb" this year Joe is advertising early. All he wants in the sock, says he. is a nice fat, three-year NBC con- tract and a complimentary order on a pie foundry for one hot apple pie daily. Louis Panico's unusual arrangements and fine in- terpretations of modern harmonies have won local recognition for himself and the orchestra he con- ducts at the Canton Tea Garden on Wabash avenue. Louis has a pleasing personality and is very popular with the Chicago "dancereans," for his music has that certain something called "it" which all orches- tras strive to inculcate (lovely word). Larry Larsen, organist at station WGN, seems to be enjoying his work more than ever, for Larry is becoming jollier and fatter as he goes along — seems to be aging in the wood — Coon-Saunders orchestra is leaving the Blackhawk Cafe soon to make one night stands for a month's tour, returning to Chi- cago around the first of the year. They will come into Chicago twice weekly to fill both Florsheim chain broadcasts. * * * LeRoy Maule is esteemed one of the "very best orchestra leaders heard over the air." This state- ment was made to me by one of the officials of station WGN, who also adds that LeRoy's orchestra is adaptable to the microphone, which faithfully transmits the youth, fire and spirit that this gen- eration is clamoring for. This accounts for LeRoy's popularity and the reason he wa6 chosen by Gene Goldkettc to come to the Chicago station, where he is now located for an indefinite period. 58 EXHIBITORS HERALD-WORLD November 22, 1930 WEEK ENDING NOVEMBER 15 No. i "Three Little Words" — (Harms). No. 2 "I'm Yours" — (Famous). No. 3 "If I Could Be With You"— (Remick). "When the Organ Played at Twilight" — (Santly). "Betty Co-Ed" — (Carl Fischer). "Somewhere in Old Wyoming"— (J. Morris). No. 4 "Little White Lies" — (Donaldson). "Kiss Waltz"— (M. Witmark). "Moonlight on the Colorado"- — (Slia- piro). No. 5 "Here Comes the Sun" — (Robbins). "Sweetheart of My Student Days" — (Feist). "Body and Soul" — (Harms, Inc.). "When It's Springtime in the Rockies" —(Villa Moret). No. 6 "Sweet Jennie Lee" — (Donaldson, Douglas & Gumble). "I Still Get a Thrill" — (Davis, Coots & Engel). "Sing Something Simple" — (Harms). "I'll Be Blue Just Thinking of You"- — (Feist). "Go Home and Tell Your Mother"- — (Robbins). "Maybe It's Love" — (Remick). "AU REVOIR-PLEASANT DREAMS"— (De Sylva, Brown & Henderson) — A perfect song for orchestras to sign off with and will no doubt be used a lot for this. Well written and commercial too. Words by Jack Meskill, music by Jean Schwartz. "IT'S A GREAT LIFE (If You Don't Weaken)" — (Famous Music Corp.) — This song, in the Chev- alier picture PLAYBOY OF PARIS, is a cute song written up great and Chevalier does the number fine. Lyrics by Leo Robin, music by Richard A. Whiting and Newell Chase. "ON A LITTLE BALCONY IN SPAIN"— (Phil. Kornheiser, Inc.) — A new publisher makes his in- itial appearance with this song. It's well written and looks commercial. It's already getting a lot of great plugs and should sell big. By Saul Klein, Jack Le Soir and Ray Doll. "BY ALL THE STARS ABOVE YOU (I Love You, I Love You, I Do)" — (Shapiro) — A love ballad that looks commercial. It '6 pretty, both as to the lyrics and melody. Words by Ray O'Hara and Max Wartell, music by Charles Williams. "WITH A SMILE ON MY FACE AND A TEAR IN MY HEART (I Said Goodbye To You)"— (Leo Feist, Inc.) — A beautiful thought. The title tells the whole story. Facing the issue bravely even though his heart is breaking. The melody which is excellent is very appropriate. Lyric by Dave Op- penheim, music by Al Piantadosi and Carmen Lom- bardo. " 'NEATH A BLANKET OF STARS"— (Villa Moret, Inc.) — I can't think of anyone wanting to sleep 'neath a blanket of stare in this cold weather. However, this is a very pretty song with a nice thought. By Christ Schonberg and Geo. Waggner. "WOND'RING"— (Harry Bloom, Inc.)— One of the newest Eastern publishers is getting a big plug on this song and it looks like it should sell too. By Al Sherman and Al Lewis. Probst at San Antonio (Special to the Herald-World) SAN ANTONIO, Nov. 20.— As a special stage fea- ture, Manager Thomas Caraway of the Palace the- atre has engaged Probst and His Palace Garden Jazz Band and Entertainers, who are direct from a suc- cessful engagement in New York City. They also will do songs and dances in connection with their musical talent. ORGAN SOLOS (Continued from preceding page, column 1) detail with cannon, stacked fieldpieces, barbed wire entanglement and a dugout entrance. Kenneth Golden is the singing doughboy. He sings "Dear Old Pal o'Mine." Another doughboy idly plays solitaire centerstage and later appears as though fatally wounded when Golden sings "My Buddy." Screen shows action at the front, with organ sup- plying necessary sound detail for bugle calls, ma- chine gun rat-tat-tat and so on. Taps, by the organ, concludes the prologue. STUART BARRIE and ELSIE THOMPSON (Brook- lyn Paramount). This team, at the twin consoles, is, each day, gaining in popularity, due to their having studied their audiences and giving them the kind of novelties they like. This week's solo is called "A Brooklyn Concert" or a "Tour of the Town." Stuart opens the solo with a good rendition of "Good Eve- nin' " and then accompanies Elsie, who pleasingly sings "I Still Get a Thrill." Miss Thompson's tre- mendous reception at the finish of her number is most gratifying. They then both play a good comedy number called "I Can Get It for You, Wholesale." Stuart next tells of the time, long, long ago, when saloons were so popular and when the old player- pianos were the vogue. To give a demonstration (for the younger generation) he played the organ exactly as one of those old boxes would, giving all the natu- ral effects until the audience were in hysterics. For the finishing number, "Anchors Aweigh" was played by them. The use of an E-Feet slide of a subway car, through the windows of which, scenes and mov- ing pictures of Brooklyn were shown, chorus slides of the songs being super-imposed on these scenes, added greatly to the entertainment value of the pres- entation. These solos, which these audiences have learned to look forward to seeing and singing to. are hokum solos but they are also chock full of "class." HENRI KEATES (Oriental Chicago) gave a spell- ing lesson for his organ solo which caused the audi- ence to thoroughly enjoy themselves and also got them to sing. The first number that floated out into the crowd was "My Baby Just Cares for Me," which is becoming more and more popular and went over in big style. Then a parody on "Maybe It's Love," which is also a very popular tune, and seems to find favor with all kinds of audiences. "I'm Yours" appeared next, followed by "Go Home and Tell Your Mother." This tune is just walking right into pub- lic favor. Keates has a way of picking his programs, which is a big incentive for the audience to sing. "Swinging in a Hammock" came in for its usual caroling, and "Betty Co-ed" at the finale gave a brisk ending to a thoroughly enjoyable organ program. ROSE DIAMOND (New York Loew's State) opens this Broadway house each day with a concert of popular, and sometimes, classical numbers. Last week's presentation was called "A Musical Journey," and the solo consisted of popular songs of many states. The "journey" started in Carolina with Miss Diamond playing "Carolina Moon," then to "Lazy Lou'siana Moon," "Under a Texas Moon," "Moonlight on the Colorado," "Somewhere in Old Wyoming," "Springtime in the Rockies" and "When Kentucky Bids the World Good Mornin'.". Miss Diamond pleas- ingly played each number and in a showmanly man- ner carried out the continuity with a clever little story which she told via microphone between each number. Her efforts to entertain the audience was greatly appreciated and evoked much applause. ' JACK MEYER (Brooklyn Fox Carlton) presented a community song-fest which he entitled "Let's Sing." This was a straight singing solo and it is the type of presentation that this audience enjoys and lustily sings to. Opening with "Good Evenin'," Meyer followed with "Beyond the Blue Horizon," "Maybe It's Love," "By All the Stars Above You," "I Don't Mind Walking in the Rain," "Always in All Ways," "Don't Tell Her What Happened to Me," then three songs, "Hinky Dinky Parley Vous," "My Bud- dy" and "Over There" in honor of Armistice Day. This was an entertaining solo and Meyer received a most gratifying reception. WEEK ENDING NOVEMBER 15 No. i "When the Organ Played at Twilight" — (Santly Bros.). No. 2 "Betty Co-Ed" — (Carl Fischer). No. 3 "Little White Lies" — (Donaldson, Douglas & Gumble). No. 4 "Kiss Walts" — (M. Witmark & Sons). "I'm Yours" — (Famous). No. 5 "Three Little Words" — (Harms). "Springtime in the Rockies" — (Villa Moret). "Here Comes the Sun" — (Robbins). No. 6 "Go Home and Tell Your Mother^'- — (Robbins). "I'll Be Blue Just Thinking of You" — (Feist) "If I Could Be With You (One Hour Tonight)" — (Remick). "Body and Soul" — (Harms). No. 7 "I Still Get a Thrill Thinking of You" — (Davis, Coots & Engel). "Moonlight on the Colorado" — (Sha- piro, Bernstein). "Somewhere in Old Wyoming" — (Joe Morris). "Sing Something Simple" — (Harms). "My Baby Just Cares for Me" — (Don- aldson). No. 8 "Sweetheart of My Student Days" — (Feist). "Gee, but I'd Like ~ to Make You Happy" — (De Sylva, Brown & Hender- son). "Always In All Ways" — (Famous). "Loving You the Way I Do" — (Sha- piro, Bernstein). "Maybe It's Love" — (Remick). "Sweet Jennie Lee" — (Donaldson). "The Little Things in Life" — (Berlin). of endurance contests and now they would have a song on screen endurance contest. Started off with "So Beats My Heart for You," with words on dra-wra curtains with folds making them hard to read (would be better on screen). This was followed by Hornigr announcing a mother entered her baby in a tree sitting contest and then followed a burlesque, with words on curtains, of "Rock-a-Bye Baby." Then "Just a Little Closer," which was followed by an- other burlesque to the tune of "My Bonny Lies Over the Ocean," and a girl under an auto winding up with "Go Home and Tell Your Mother." AL HORNIG (Loew's Century Baltimore) gave his conception of an endurance contest. Spot on Hornig at the console and he spoke into the mike at his right, which transmitted his voice through loud speaker over proscenium. Hornig's back to audience and facing console. Started off with "Hail, Hail, the Gang's All Here," then explained about all sorts JOHNNY MITCHELL (Warner Enright Philadel- phia) has a nice organlogue for Armistice Day Week, featuring many popular songs old and new. The songfest is entitled "Then Came the War," and opens with a parody on "Oh How I Hate to . Get Up in the Morning." Johnny offers "Roses of Picardy" without words, and gets a big hand for his beautiful playing of the number. Then comes a parody on "Parley Vouz." Also a parody on "Breaking Up That Old Gang of Mine." A slide states that "Sher- man said war was hell, but we wonder if he ever was married," followed by a parody on "A Little Kiss Each Morning" called' "A Little Miss Each Morning," meaning that friend wife "misses" when she tosses the rolling pin, etc. Then the audiences started to sing in earnest when Johnny offered "Go Home and Tell Your Mother," "Smiles" and "There's a Long Trail A-Winding." November 22, 1930 EXHIBITORS HERALD-WORLD 59 W THE VOICE OF THE INDUSTRY LETTERS FROM READERS Sees Psychological Aid WE ARE TODAY IN RECEIPT OF THE very beautiful plaque awarded for better sound reproduction and wish to extend our sincere thanks for the same. It will be given a prominent space in our lobby as soon as we can arrange a satisfactory space for it. Originally we were rather under the im- pression that only theatres possessing certain types of equipment might receive this, although we have always considered our sound to be excellent. We believe that this plaque will be of great assistance to us, psychologically, in building better patronage for our house, and it is valued all the more by us for this reason. — G. A. VanFradenburg, The Valley theatre, Manassa, Col. Proud of Theatre TODAY'S MAIL BROUGHT TO ME THE Bronze Plaque as an Award of Merit, and I hasten to thank you heartily for same. We are proud of our theatre, and we are proud of our sound equipment, more so now, since receiving this mark of merit, so again, we thank you. — Frank Hocking, Jr., manager, Rialto theatre, Bushnell, 111. Capacity B. O. on "Dames Ahoy" I WOULD LIKE TO GIVE YOU MY opinion on some pictures just played. Dames Ahoy (U), Universal has made a good one, recording perfect. Had capacity business. Song of Caballero not so hot, and a sound on film print to have to block out one side of the screen. Isle of Lost Ships (FN) extra good. Did extra business at the box office. Man Trouble (FN) did a good business in spite of downpour and winds. Good picture with extra good recording. — Robert K. Yancey, Paradise theatre, Mansfield, Mo. What the Ruling Really Meant: OUR ATTENTION HAS BEEN CALLED to the following statement which appeared in the October 25th issue of the Herald- World. "The Supreme Court has refused to decide whether playing of copyrighted music rolls in motion pictures theatres without consent of the copyright owners constitutes a violation of the copyright laws. Three cases from Texas, in which music firms sued theatre operators on such charges, were refused a hearing." This statement has been misunderstood by a number of exhibitors who construed it to mean that they are no longer required to pay a performing rights fee for the use of copy- righted music rendered in their theatres. The facts of the matter are as follows : Several theatre owners in Texas insisted upon using copyrighted music without a license. After due notice we instituted actions for infringements of copyright. The only de- fenses relied upon were (1) denial of in- fringement and (2) that no notice of copy- right appeared on the mechanical music roll by means of which the music was performed, (3) that the manufacturer of the roll had paid a royalty of 2 cents to the copyright owner for the manufacturing privilege, and therefore the theatre owners were not liable for public performance for profit, and (4) if the theatre owners were liable, that the music played con- stituted popular music for which the damages should be only $10.00 per number. The United States District Court held that NOTICE D. J. Harkins is not an author- ized representative of EXHIB- ITORS HERALD-WORLD. the theatre owners had played the music and were liable for damages of $250.00 for each infringement. Thereupon an appeal was taken to the United States Circuit Court of Ap- peals for the 5th Circuit, and by unanimous decision that Court affirmed the Court below. We enclose herewith for your information and guidance a copy of the decision. The theatre owners then sought a writ of certiorari to have the Supreme Court of the United States review the judgment of the Cir- cuit Court of Appeals, but the request was denied thereby conclusively and finally estab- lishing the fact that theatre owners playing copyrighted music rolls or records, or any other copyrighted music may not lawfully do so without a license from the copyright own- ers or his representative or agent. We will thank you to print this explanation of the matter so that exhibitors may not be misinformed and thereby subject themselves to the penalties of the law. Thanking you in advance for your courtesy, we remain, very truly yours, J. C. Rosenthal, General Manager, American Society of Com- posers, Authors, and Publishers. Prominent in Lobby I WISH TO EXPRESS MY APPRECIA- tion and thanks for the bronze plaque awarded to the Woodside theatre, as a Mark Even Rosetta Duncan Can't Fool This Fellow A stage gag that literally "stopped the show" was given at the Para- mount theatre in Des Moines when Rosetta Duncan of the Duncan Sis- ters team did a takeoff on "Strange Interlude." Rosetta promised an autographed photograph to the man who would lend her a hat or coat or both for the gag. Obtaining the props, she com- pleted the impersonation, handed the garment over the footlights to the young man and offered him an un- signed photograph, telling him to come back stage after the show for the signature. The young man pro- tested vigorously and demanded the signature then and there. Everything stopped while Rosetta borrowed a pen and affixed her name to the photo amid the cheers of the audience. of Honor in the reproduction of sound and talking pictures. The plaque has been placed in a very promi- nent place in our lobby, and is the recipient of many comments from our friends and patrons. Again thanking you and assuring you it will be our earnest desire at all times to continue our efforts in the promoting of good sound. — William Kentz, manager, Woodside theatre, Bay City, Mich. Somerville Likes 'Em HERE ARE SOME REPORTS FOR A coming issue of the Herald- World. Pardon My Gun (P) a real fine Western picture. Will please audience 100 per cent. Swing High (P) a circus picture that should please most people. His Second Wife (RKO) a real fine picture. This is a 100 per cent show. Also, Mickey's Luck (RKO) a two reel com- edy.— Earl Somerville, Opera House, Ray- mond, Minn. Sues to Recover $40,000 In Taxes from Exchanges (Special to the Herald-World) NEW ORLEANS, Nov. 20.— Suits to re- cover approximately $40,000 in license taxes from eight motion picture exchanges and film distributing branches for 1928, 1929 and 1930 were instituted in the civil district court by E. M. Robbert, assistant city at- torney, in behalf of Mayor T. Semmes Walmsley. The city asked that the vari- ous film companies be cited to produce their books in court so that the license due the city may be shown the court. In the event the taxes are not paid the city urged the issuance of an injunction to restrain and enjoin them from the further pursuit of the business. Wasson's Midget Course Is Reply to King Winter (Special to the Herald-World) OMAHA, Nov. 20. — Manager L. H. Was- son, of the Paramount theatre here, has installed an indoor golf course in his lower lounging room, and with winter winds laden with snow beginning to frisk around, he soon expects that there will be plenty of business. Has Most Courses (Special to the Herald-World) VANCOUVER, B. C, Nov. 20.— This city claims to have more miniature golf courses than any other municipality in Canada, with eight now in operation. They carry a half page of advertising regularly in local papers on a cooperative basis. Opens in San Francisco SAN FRANCISCO.— General Talking Pictures has opened offices at 291 Golden Gate avenue, with Jack Tripp, Northern California manager, in charge. 60 EXHIBITORS HI.RALD-WORLD November 22, 1930 CLASSIFIED Advertising Ten cents per word, payable in advance. Minimum charge, $1.00. Copy and checks should be addressed Classified Ad Dept. Exhibitors Herald-World. 407 So. Dearborn St., Chicago, 111 The Recognized National Classified Advertising Medium Mail Order Bargains BRAND NEW EQUIPMENT WHOLESALE— EVERYTHING FROM STREET TO SCREEN— German 8/12 Carbons, $4.37 per 100; Safety Film Cabinets, $1.67 per section; R. C. A. and W. E. Ap- proved Sound Screens, 39c sq. ft.; Acoustical Felt, 27]/2c sq. yd.; Velvet Theatre Carpet, $1.11 per yd.; Powers and Simplex parts, 20% off; Aperture Masks, $19.90; Half size Lenses, $26.46; Turntables with Re- synchronizer, $49.50; Sound-on- Film Heads. $198.50; Photocells, $14.95; Optical Systems, $29.50; G. E. Exciter Lamps, 98c; Head Amplifiers, $29.60; \i h. p. True Synchronous Motors, $29.50; Vi h. p. Constant (not Synchronous) Motors, $11.95; Samson Pam 39 (six tube) Amplifiers, $54.45; Jensen Con- cert Speakers, $17.85; Racon Giant Horns, $79.50; Racon Giant Units, $46.35: Field Exciters, $14.95. Many other values. Write S.O.S. Corporation, 1600 Broadway, New York City, N. Y. Loft and Office. Building for Lease 843 SOUTH WABASH AVENUE, three story modern fireproof building, especially constructed to conform with the rigid requirements of film dis- tributing companies, supply equipment dealers, exhibi- tors or general film offices. Located just four blocks •outh of Jackson Boulevard in the heart of the film district. Immediately accessible to excellent transpor- tation and parking facilities. Available for immediate possession, long or short term lease. For further information apply PHILIP F. W. PECK 506 South Wabash Avenue Wabash 2120 Chicago. Illinois Theatres for Sale or Rent THEARE FOR SALE in one of Indiana's leading cities. Population 18,000; theatre small. Come, in- vestigate. Address Colonial Theatre, Huntington, Indiana. THEATRE FOR SALE— Modern; 600 seats; iound-on-film equipment; Sunday town; no competi- tion; 4,000 population; Bijou Theatre, Abingdon, Illi- nois. Address owner; S. E. Pirtle, Jerseyville, Illinois. FOR SALE— 250 seat theatre, perfect sound, 1,000 population, good payroll. Address Roxy Theatre, Cyril, Oklahoma. THEATRE IN SOUTHERN MISSOURI— Railroad town, 5,000 to draw from. No competition. Cash or terms. AddreHS Box 525, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, 111. IN SOUTHEASTERN MISSOURI. A live wire town. No competition, talkies, equipment and fix- tures in first class condition. Lease or sell building. Address Box 236. Houston, Missouri. THEATRE FOR SALE— One of the finest thea- tres in Southwestern Iowa. 7 day town. No com- petition. Will stand investigation. If interested, write for particulars. Address Box 519, Exhibitors Herald-World, 407 So. Dearborn St., Chicago, Illinois. FOR SALE — 350 seat theatre, town of 2,500; only sound equipped theatre in county of 18,000. Address Alhambra Theatre, Rockport, Indiana. FOR SALE— NEW STATE THEATRE, Napoleon, Ohio. Seven hundreds seats, Western Electric Sound; county seat; no competition. Also Phototone Film and Disc. Address Clark M. Young, Bowling Green, Ohio. FOR SALE— THEATRE, TALKIE EQUIPPED. Seven night town of 1,200, drawing population 5,000. 40 miles from nearest large city. Owner has other business. $2,500.00. Address C. L. Reed, Newman, Illinois. Theatres Wanted I WILL LEASE SOUND HOUSE AT ONCE. What have you? Address Box 520, Exhibitors Her- ald-World, 407 S. Dearborn St., Chicago, 111. BEFORE YOU BUY A THEATRE CONSULT US. Profitable houses always on hand. Address Al- bert Goldman, 5 South Wabash Ave., Chicago, 111. WANTED — Modern theatre of 800 seats. New York state. Address Box 523, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, 111. Positions Wanted ENERGETIC THEATRE MANAGER— Well ex- perienced Showman. Exploitation and signs. Buying and management. Married, sober, reliable, references given. Will consider reliable offer. Can produce results. Address Box 521, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, Illinois. POSITION WANTED AS THEATRE MANAGER. 20 years experience in the movie field, advertising, exploitation, administration and service. Married. 2 years with last position, very successful. Was in- strumental in putting over Sunday movies. Good reason for leaving. Address Manager, P. O. Box 93, Dubuque, Iowa. OPERATOR — 12 years experience. Expert on re- pairing sound equipment. Married. Address Box 65, Alton, Illinois. OPERATOR, EXPERIENCED ON WESTERN ELECTRIC AND R. C. A. PHOTOPHONE system or silent pictures. Go anywhere; references. Ad- dress Alex Branik, 2854 Woodward Ave., Detroit, Michigan. PROJECTIONIST, EXPERIENCED WESTERN ELECRIC and R. C. A. 8 years former position, forced out of former position with Warner Bros, by union. Highest references. F. M. Robinson, 320 So. 8th St., Goshen, Indiana. THEATRE MANAGER— Experienced and re- sourceful. Effective advertiser. Alert, sensible. Ad- dress Box 524, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, Illinois. SOUND PROJECTIONIST. All machines refer- ences. Address, Fred Walker, 3222 Lawrence Ave., Chicago, Illinois. PROJECTIONIST 5 YEARS — EXPERIENCED ON WESTERN ELECTRIC and other sound equip- ments. State salary. Go anywhere. Reference*. Address Wayne Smith, 4363 Lockwood St., Los An- geles, California. THEATRE MANAGER WHO REALLY KNOWS HOW — Desires a change. Must give two weeks notice. Address Box 518, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, 111. THEATRE MANAGER AT LIBERTY— last posi- tion, thirteen years. Best references, honest, reliable, can get results. Married. Address Box 526, Exhibitors Herald-World, 407 S. Dearborn St., Chicago. Illinois Equipment for Sale BIG BARGAINS— Re-built Simplex Motor Driven Machines with type "S" Lamp Houses with late type flat belt friction drive speed controls, $300.00 each. Re-built Powers 6B Motor Driven Machine. $235.00 each. Re-built Powers 6B Motors, $115.00 each. De- luxe Motiograph machine, $250.00 each. Big stock of rebuilt exhaust and oscillating fans for DC and AC current. Generators, all makes, ticket selling ma- chines, film containers, etc. All at bargain prices for immediate shipment. Write for bargain list. Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. FOR SALE— A BARGAIN. One Mellaphone, sound equipment, disc and film for Simplex Machine, including Sampson Amplifiers, two Wright-DeCoster, Inc., Speakers. And batteries and charger. $550.00 cash takes it all. Address Box 522, Exhibitors Her- ald-World, 407 S. Dearborn St.. Chicago, Illinois. ADDITIONAL CLASSIFIED ADVERTISING ON FOLLOWING PAGE November 22, 1930 EXHIBITORS HERALD-WORLD 61 THEATRE EQUIPMENT, new and used. Opera chairs, projectors, screens, generators, rectifiers, re- flecting arc lamps, etc. Write for bargain list and catalog. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. FOR SALE — Reflector Arc Lamps and accessories, also guaranteed rebuilt Powers 6-A and 6-B and Sim- plex Heads. Best prices. Write Joseph Spratler, 12-14 E. Ninth Street, Chicago, Illinois. Equipment Wanted WANTED TO BUY— At best cash prices. Simplex Projectors — Mechanism or complete machines. Ad- dress Joe Spratler, 12-14 East Ninth St., Chicago, Illinois. WANTED — Peerless or Simplex projectors, also Strong reflector arc lamps. State price, condition and number of machines. Will pay cash, or one- third down and balance C.O.D. Address Box 337, Exhibitors Herald- World, 407 S. Dearborn Street, Chicago, Illinois. HIGHEST PRICES paid for used opera chairs, projection machines, etc. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. WANTED — Two Powers 6-A Projectors, also light- weight turntables. Address John Allen, 80 East Ave- nue, Rochester, New York. Chairs for Sale FOR SALE— 1000 Upholstered Squab Seats, Panel Backs covered in imitation Spanish Leather, $2.00 each; 500 Upholstered Chairs with Squab Seats, cov- ered with imitation Spanish Leather, Veneer backs, $1.80, each; 1500 Used 5-ply Veneer Chairs. $0.90 each. Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. 1500 High Grade Heywood-Wakefield Spring Con- structed Chairs covered in imitation Spanish Leather; 500 Andrews Spring Constructed Panel Back Chairs in imitation Spanish Leather; reasonable prices. Illi- nois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. OPERA CHAIRS, seats and backs for all makes, five ply, at prices that save you money. Jobs in new and used chairs. Address Redington Company, Scranton, Penna. BIG BARGAIN in used Opera Chairs, 600 up- holstered, 800 veneer. Address Movie Supply Co., 844 Wabash Ave. Chicago, Illinois. FOR SALE — Theatre seats of all kinds, new and used. Address Theatre Seating Company, 845 South State St., Chicago, Illinois. Films Wanted WANTED TO BUY single reels film, either R. C. A. or Western Electric recording for test purpose. Write us what you hare, quoting prices. Address Goodall Electric, Inc., Ogallala, Nebraska. Managers* Schools LEARN Modern theatre management and theatre advertising. Through approved home-study methods, the Institute has successfully trained hundreds of theatremen. Free particulars. Address Theatre Managers Institute, 325 Washington St., Elmira, New York. Projector Repairing BEST SHOP for repairing projection machines. Prompt service, reasonable prices. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. SKILLED MECHANICS, specialized tools, and a shop equipped for but one purpose can offer you nothing but the best in repair work. That is what I have, and I can offer you the best in the overhauling of your motion picture machinery equipment. One of the oldest repair men in the territory, and serving some of the largest houses. Relief equipment fur- nished free. For results bring your work to Joseph Spratler, 12-14 E. Ninth St., Chicago. Illinois. Printing THEATRE ADVERTISING— 1,000 3x8 Dodger*. |1.00 prepaid; 100 11x14 Window Cards, $2.10, post- age extra. Cash only. Address King Shoprint, Warren, Illinois. Drapes Wanted WANTED — Used velvet drapes, must be good con- dition; at bargain prices. Address G. Russell Carrier Studios, Akron, Ohio. Box Office Reports on Amos 'n' Andy Picture From Cities Across U.S. Sets Record, Then Falls Off SEATTLE, Nov. 20.— Amos 'n' Andy's first week at the R K O Orpheum, Portland, broke all house records with gross receipts the first five days of $16,000. Second week fair, with $13,000 gross. At the R K O Orpheum, Seat- tle, hung up heavv gross of $17,500 first week, but fell to $10,000 on second. Popular with Children PHILADELPHIA, Nov. 20.— Amos 'n* Andy's two weeks at the Boyd theatre proved very disappointing from box office standpoint in spite of great newspaper advertising cam- paign in advance of opening, two page ads two days previous to opening, half page ad for three days and two column for a week. Was not popular with the high type of au- dience patronizing the Boyd, but the manager believes it will go over big in neighborhood houses. It has not been shown in neighbor- hood houses as protection has not expired. Amos 'n' Andy very popular with children and house records for children's attendance were broken. Matinees large, but no attend- ance in evenings. Week's Record at Albany Proctor's ALBANY, Nov. 20. — Amos 'n' Andy played a straight week at Proctor's R K O theatre in Albany to the biggest business thus far this fall. The picture was given a rather spec- tacular opening at an 11 o'clock night show and played more than the usual number of shows each day, including one beginning at 10 p. m. each night. Heavy advertising pre- ceded the run. Both matiness and evenings were heavy, while many were favorably im- pressed by the picture. Also many were heard to declare the picture carried only that which they had heard over the Radio and was not up to expectations. Flop at Regent, Fair at Imperial OTTAWA, Nov. 20.— Simultaneous first runs of "Check and Double Check" at Re- gent and Imperial theatres. Proved a distinct flop at the Regent, but registered fair business at the Imperial despite the fact that admis- sion prices at the Imperial were raised fifteen cents to coincide with the Regent scale. In- tensive exploitation failed to arouse enthu- siasm. Receipts at Regent for week ran be- low $4,000 as compared with $6,000 for recent high marks, house seating 1,200. Amos 'n' Andy drew better than average at the Imperial though top price raised to 75 cents. Seven-Day Record in Des Moines DES MOINES, Nov. 20,— Seven day run Amos 'n' Andy at the Orpheum theatre grossed 100 per cent more than average box office receipts, according to Jesse Day, man- ager. Day says picture holds box office rec- ord for Des Moines to date. Two Weeks' Top in St. Louis ST. LOUIS, Nov. 20.— The Amos 'n' Andy picture opened with a special preview of a day and then ran for fourteen additional days. The St. Louis seats about 4,200 and during that engagement played seven shows daily be- tween 10:30 a. m. and midnight. The best available information here is that the picture broke all house records and played to upwards of 200,000 persons during the run. Trifle Lower Second Week NEW ORLEANS, Nov. 20.— Amos 'n' Andy's "Check and Double Check" opening October 24, in two weeks broke records of R K O's Orpheum since the house went into continuous. Seven showings given to four of vaudeville. Admission mornings, 25 cents ; afternoons, 35 cents, and evenings, 50 and 60 cents. The first week the attendance was about 70,000, grossing around $20,000; second week approximately the same, though it might be a trifle lower. Orpheum theatre capacity, 2,200. Three Weeks in Detroit DETROIT, Nov. 20.— Amos 'n' Andy estab- lished a new house record, both for attendance and gross, when "Check and Double Check" was held for three weeks. Withdrawn in Second Week Sx\N ANTONIO, Nov. 20.— After playing to 87,000, with a gross of nearly $35,000, the first week, the Amos 'n' Andy picture, "Check and Double Check," flopped the second week. After showing it for two days of the second week, the RKO Majestic theatre replaced it with "The Silver Horde." Gross Drops Second Week CINCINNATI, Nov. 20.— Amos 'n' Andy at both RKO Palace and RKO Capitol broke all previous records. Palace, with 2,700 seats, grossed $28,100 for week, while RKO Capitol, 2,000 seat house, turned in $22,050, making total gross of $50,- 150, an alltime record. Picture was held over at RKO Capitol sec- ond week, but gross dwindled to only $12,080. Second Week Not So Strong MILWAUKEE, Nov. 20.— "Check and Dou- ble Check" played to good box office for two weeks at R K O's Palace-Orpheum despite strong competition. Second week not as strong, although teach- ers' annual convention helped boost. Louisville Gross Record LOUISVILLE, Nov. 20.— Jerry J. Martin, manager Brown theatre, reported Amos 'n' Andy ran two weeks to largest gross the house had ever had. First week very big, the house seating 1,509, being busy at all times. Attendance of children very large. Martin called it "a 100 per cent picture." Slight Drop Second Week at K. C. KANSAS CITY, Nov. 20.— Amos 'n' Andy grossed $41,250 during two weeks at Alain - street. First week's gross was $22,500, house record. 62 EXHIBITORS HERALD-WORLD November 22, 1930 We think this is a "darb" of a picture, and we'll wager you agree heartily. As far as the table is concerned, it may be well that the "King of Jazz" is making this difficult shot, which will no doubt end in a rewarding "click," from this position. Paul Whiteman is now very much of a Chicago personality, having dispensed his melodies for many happy Chicagoans at the Granada Cafe, and there is every possibility that New Years will be a memorable event because of liis presence. The other day he played host, at Lindy's, to all the music publishers in this great city. And were they present? Well! Can you imagine anyone staying away? w CHICAGO PERSONALITIES By JIM LITTLE WE write this brief story with a strange mixture of regret and pleasure, regret that a distinct Chicago personality is leaving hi9 locale, and pleas- ure at the prospects which the change may hold in store for him. Jack Hess is scheduled to make New York his habitat, there to have charge of spe- cial advertising for all RKO houses throughout the country. It sounds like a big job, but we feel certain that RKO has chosen the man who can handle it. W E thought we might devote this space to that remarkable performance at the State Lake, which is "after picture" gos- sip from all who have attended. "Danger Lights" is a marvelous photo- graphic achieve- ment, but although we might write a few feeble lines con- cerning it, the story in the front of the book, by George Schutz, the gentle- man whose eagle eye makes the I ter Theatres section of thi Hera ld- World a delight to the eye, is far more than ours would be. receiving acclaim and Jark Hths replete with "story" ■ n fore, we shall merely remark that the marquee, that noble "composition" in front of the theatre, has the true "Hessian" touch. Jack has a habit of springing surprises, and this one — well, all we could do was give him the glad hand. A very happy lady, bv the name of Ruth Higgins, was made Mrs. Jack Hess the first part of last week. May we congratulate them both and wish them all the happiness there is. And now we are happy to introduce the man who will occupy that cozy office which Jack is leaving. His name is George Brown, who, before he came here, had charge of exploitation in three Fox Midwesco houses on the Coast, they being the Egyptian, Chinese and Carthay Circle. We welcome him to Chicago, and wish him the success which goes with such a welcome. * * * Tokyo, Japan, is — let's see — 2.000 miles from here to the Coast, and then about 6,000 miles until you reach that string bean of an island where "mountains topple over into the sea." Well, we received a letter from there the other day, a very delight- ful surprise, too, and it was frorn one- who used to frequent the Row, and each morn- ing say "howdy" to his many friends. Lip- ton Astrakan asked to be remembered to all the "boys," and, very incidentally, men- tioned that he would like to hear from some of them. There's just about time for a Christmas card to reach "them there shores." * * * Numerous changes have been made in the matter of theatre ownership during the past few weeks, among which is the taking over of the Banner theatre by Abe Ostrovsky, owner of the White Palace and California theatres. Charles Golin, former owner of the Banner theatre is now in possession of the De Luxe, which, prior to the time of Golin taking it was owned by Robert Gumbiner. * # * But we might give "Bob" Gumbiner a sep- arate paragraph, all his own, and wish him every sort of success in his new venture, not new, by any means, in the type of work which he will do, but new in locale. Bob has left for the Coast, (and what a time to leave, just be- fore Old Boreas is too playful) where he will take up his duties as general manager of the new Los Angeles theatre in Los Angeles. We understand that on New Year's Eve, there is to be a long awaited world premiere at his house, namely "City Lights," which Charlie Chaplin has had on the fire for some time, quite some time. Looks like Bob is all set for a Happy New Year. * * * C. J. ("Pat," as he is known to his host of friends) Scollard, vice-president of Pathe, and, incidentally, instigator of the Knute Rockne series of shorts which are giving many people an interest in foot- ball that they never dreamed they could possess, passed through Chicago last Saturday, ac- companied by Mrs. Scollard. They were on their way to the Coast, where Scol- lard will spend some time arranging for another enlighten- ing series of shorts, this time to do with golf. Johnny Farrell, "fairway" star, will be the personality of the "course," and we venture to say that people will begin to take a new interest in golf. We base our "venture" on the popularity of the Rockne series, which no doubt have aided in in- creasing the gate receipts at many games. Something like a game, you know. Watch how it's done in the picture, and then go to a match to see if you can discover it for yourselves. * * * Every Monday night finds the "merry bowlers" gathered at Bensinger's for an- other try at "breaking" that elusive 300 that hovers like a tantalizing myth over the polished alleys. Charlie Verrover, who can be found after gazing over the maze of desks at the new M G M exchange, is a secretary par excellence when it comes to bowling data. We should like to carry a list of the individual scores, but — well, per- haps we shall along toward the end of the season. However, here are the results up to and including the night of November 10, as gleaned from Charlie's exact'records. Won Lost Perc. 1 Rrunswlek Rndio Corp 26 2 Metro-Goldwyn-Mayer 21 Balaban & Katz 14 Paramount 14 Universal 12 Warner Brothers - 11 Fox 6 Great States 4 Leading man F. Hawley (Brunswick), average 183; team high game, Metro-Goldwyn-Mayer 906; team high 3 games. Metro-Goldwyn-Mayer 2.583; Individual high game. H. Bennin (M G M) 233; individual high 3 games, H. Bennin (MGM) 654. C. J. Scollard 1 791 6 787 13 739 13 734 15 701 16 722 21 672 23 679 ORGANIZE NOW for 1931 selling in the Motion Picture Market YOU cannot afford to devote time and money in an attempt to sell phantom buyers. Ad- vertising and selling must be directed at targets which you know actually exist. In the motion picture market, there are 14,000 theatres which must be provided with motion pictures. Exhibitors Herald-World offers an audited cir- culation statement showing distribution to 9,342 individuals in the theatre branch of the business. No other motion picture trade paper even claims to approach that figure in total distribution. The 9,342 individuals in the theatre branch of the industry represent in excess of 95 per cent of the buying power in the United States, and a generous share of the buying power of every country in the world importing American motion pictures. If you use advertising to sell, the first choice in the trade field is EXHIBITORS HERALD -WORLD First by Every Test — Every Time Quigley Publishing Co, New York Chicago Los Angeles "A HOLLYWOOD THEME SONG // with Harry Gribbon Yola D'Avril and Patsy O'Leary Directed by William Beaudine MACK SENNETT TALKING COMEDIES When they rave like this you've got to sit up and take notice. For it's real box- office stuff they're talking about. Just another proof that your theme song won't be "The Blues" if you're playing and plugging this great series of comedies. "ALL BOX-OFFICE" lack Sennett has a knockout in this comedy and Educational is going to crown itself with exhihitor blessings when it is released. It is comedy as it should be made . . . will take its rightful place as the ace comedy bet so far made in a short-reeler. "It has a war background, but a back- ground that has never before seen the camera. Harry Gribbon is the boy, com- ing from a small town that only had one life to give to its country and that was Gribbon. He carries a three-piece band with him all through the war and, in the most trying circumstances, Harry breaks out in song, accompanied by his band. "Gribbon is great in his part, and stamps himself as one of the funniest men in pictures. . . There are five people credited with having written the yarn and the dialog, and Sennett should pin a medal on each of the five, in addition to doing everything he can to keen Bill Beaudine out on the Sennett lot do" ig more comedies, for his direction was perfect. "Mr. Exhibitor, don't miss this one. It's a wow and will make an evening's entertainment even though you have a very weak feature picture." —The Hollywood Daily Reporter "Mack Sennett, they say, is proud of having turned out a product like this. He should be. It's one of the cleverest two-reel comedies ever made with dia- log. . . The finale is . . . one of the most ludicrous scenes that has ever been brought to the screen. It is a clean piece of satirical fiction that sets a new record in the making of talking comedies." —Exhibitors Herald-World "Here is a two-reeler that will provide more laughs per minute than any short seen in some time . . . one long howl from start to finish. Harry Gribbon, Patsy O'Leary and Yola D'Avril have the leading roles and give excellent per- formances . . . Many funny gags are in- terpolated and the comedy moves at a rapid pace. This will appeal to all types and rates a plugging.'' —Motion Picture News "Audiences at the Belmont Theatre, Los Angeles, howled with glee at the preview . . . And well they might. It's a riot of fun and ends with a whale of a laugh situation . . . It's great fun, well recorded and splendidly photographed." —Exhibitors Daily Review and Motion Pictures Today "THE SPICE OFTHE PROGRAM" EDUCATIONAL MlM EXCHANGES, INC., £. IV. HAMMONS, President Member Motion Picture Producers and Distributors of America. Inc.. Will H. Hays, President ' o RGANIZE NOW for 1931 selling in the Motion Picture Market In the motion picture market, there are 14,000 theatres which must be provided with motion picture products — EXHIBITORS HERALD-WORLD and BETTER THEATRES offer an audited circulation showing distribution to 9,342 individuals in the theatre branch of the business, controlling more than 95 per cent of the buying power of those theatres. No other motion picture trade paper even claims to approach that figure in total distribution. Vol. 101. No. 8 November 22, 1930 ^HAT GOES ON BEHIND THE SCENES * > . C'hl "Simplicity*' Dimmer Plates are supplied by leading dimmerboard manufacturers tvith the board they install. Fig. 1 shows the front of a typical board. Fig. 2 the rear view show- ing C-H plates and Fig. 3 the complete plate. Dimmer plates are the heart of any lighting con- trol board. Make sure the C-H trade-mark is on your plates for long life, smooth lighting control ana low maintenance. ' I 4HE audience sees only what goes ■*- on "out front". Few know what is going on behind the scenes. They see nothing of the elaborate organization which puts a show across — though the faultless operation of this organi- zation is vital to the success of every show. The same thing applies to the dim- merboard which controls the lighting effects of your theater. The board is merely "out front", behind are the dimmer plates, the real heart of your lighting control. The dimmer plates determine whether your lighting effects will be "spotty" or smooth. Most experienced showmen use only Cutler-Hammer "Simplicity" Dimmers for their dimmerboard. C-H Dimmers insure smooth, continuous dimming — from full brilliance to black out. Each plate has contacting surfaces on both sides, permitting more circuits to be handled in a given space. Direct rack and pinion operation prevents any play or backlash. These are a few features of Cutler- Hammer Dimmer construction which insure their famous "velvet-smooth" control of lighting effects. Thirty years of experience in theatrical light- ing, in solving the problems which confront the showman have earned C-H Dimmers a permanent place on the dimmerboards of hundreds of leading theaters. Ask your electrician or architect about C-H Dimmers. You can have them on any dimmerboard you install and they can be adapted to meet your requirements as you grow. CUTLER-HAMMER, Inc. Pioneer Manufacturers of Electric Control Apparatus 1254 St. Paul Avenue Milwaukee, Wis. Looking from the orchestra pit across a por' tion of the auditorium in the Tampa Theater, Tampa, Florida. Mere skillful lighting is em- ployed to achieve "atmospheric" effects of un- usual beauty. The hot glare of a desert sun can he smoothed to the soft light of a summer moon tvithout a flicker through the use of C-H Sim- plicity Dimmers. Ask for the Cutler-Hammer booklet "Illumination Control for the Modern Theater". CUTLERUAMMER I tPerfect Illumination Control for the Modern Theater (A-308) November 22, 1930 Exhibitors Herald-World Now a Definite Way to Correct Faulty Theatre Acoustics A Message to Theatre Managers from the United States Gypsum Company EVERY theatre manager knows that his box office receipts soon drop if his pa- trons are unable to hear clearly and distinctly every word and note of his talking picture entertainment. Acoustone, the USG acous- tical tile, now offers you a simple and definite way to correct faulty sound conditions in theatres or auditoriums. Without obligation, one of our acoustical experts will make a thorough investigation of your sound problems. If he _ _ — ^ finds that acoustical correction j ft **% or sound insulation is needed, vi-' he will prescribe the necessary treatment and predict certain definite results. By accepting his recommendations you may rest assured that your problem will be definitely solved, for in every job which it undertakes, the United States Gypsum Company assumes full responsibility for the results. A scientific sound-absorbing material, Acoustone prevents reverberation caused by the re- flection of sound waves. It may be quickly installed over present walls and ceilings without structural altera- tions and without interruption to business. Acoustone is especially well suited to the- atres because, in addition to providing proper This booklet sent free It shows how Acoustone, the USG acoustical tile, controls sound and pro- vides beautiful and har- monious decoration. hearing conditions, it is distinctive in its beauty. Its many shapes, pat- terns and colors lend themselves to a great variety of interesting decorative schemes, including those modernistic in spirit. Being a mineral material, Acou- stone is fireproof. And, when soiled, it is economically restored to its original beauty by simple cleaning, thus eliminating the ex- pense of costly redecorating. If you have reason to suspect that your theatre acoustics are not perfect, why not call in one of our sound control experts? Remember that this service is without obligation. Address the United States Gypsum Company, Dept. 5911, 300 West Adams Street, Chicago, Illinois. ACOUSTONE „ Better Theatres Section November 22, 1930 Shakespeare and the rest of them knew plenty about plays. But not so much about settings. When the script called for a forest scene, they'd hang up a sign that said "Forest", and let your imagination supply the trees. THERE ARE STILL SOME THEATRE MEN WHO FOLLOW THAT TECHNIQUE. When their lobby or their auditorium needs redecorating — when it needs a change of scene — they daub a little paint on the walls and hang out a sign: "Completely Renovated and Redecorated! The most beautiful theatre in town!' That won't do the trick any more. You must actually s==- yjj change the scene. That means, among other things, new carpets. And that means Bigelow-Sanford . . . the oldest and largest of weavers . . . leaders in styling as in craftsmanship . . .specialists in rugs and carpets for theatres. Write for your nearest dealer's name. BIGELOW-SANFORD Rugs and Carpets for Theatres Mode by Bigelow-Sanford Carpet Co. Inc., Weavers Bince 1825. Mill* at Thompsonville, Conn.; Amsterdam, N. Y.; Clinton, Mass. Main Sales Office: 383 Madison Aveone, New York Sate. Office*: Boston . Philadelphia . Pittsburgh . Atlanta . Dallas . St. Lonis . Chicago . Detroit • Minneapolis . Denver ■ Los Angeles . San Francisco ■ Seattle November 22, 1930 Exhibitors Herald-World Wh en even * • • • pictures fail The Goodwill Theatre Johnson City, New York Before Acousti-Celotex was applied to this theatre, the many hard surfaces made a veritable football of every syllable that came from the screen. Now, thanks to Acousti-Celotex, the box office tells a story of fast growing patronage. A picture may win "four stars" from the critics. Yet that same picture will fail miser- ably in theatres where hearing conditions make a meaningless jumble of dialog and music. And unless those conditions are cor- rected there's bound to be a serious slump in box office receipts. Managers everywhere are facing this vital problem. Many of them have al- ready found — in Acousti-Celotex — the happy solution. For Acousti-Celotex, applied to the recommendations of Acousti-Celotex engineers, immediately corrects faulty acoustics. Jumbled sounds become clean- cut syllables. Every spoken word, every note of music, is heard clearly and dis- tinctly in every part of the theatre. Lost patrons return . . . Acousti-Celotex soon pays for itself at the box office! If hearing conditions in your theatre aren't what they should be — if you suspect that your business is suffering because of The deep perforations in Acousti-Celotex serve as channels for carrying sound waves into the fi- brous interior, assuring highsound-absorbing effi- ciency, and permitting decorating without loss of sound-deadening value. Acousti-Celotex FOR LESS NOISE-BETTER HEARING The words Celotex and Acousti-Celotex (Reg. U. S. Pat. Off. ) are the trademarks of and indicate manufacture by The Celotex Company faulty acoustics, by all means investigate what Acousti-Celotex can do for you. Facts you should know: Quick, easy installation — Acousti-Celotex comes in single, finished tiles, quickly and easily installed in new or old build- ings— fastened directly to present walls and ceilings. Decorative adaptability — Acousti-Celotex brings distinctive beauty to the theatre. Its decorative adaptability assures har- mony with almost any architectural or decorative scheme. Permanent and "fool-proof" — This treatment is a permanent treatment with a very low cost of upkeep. Acousti-Celotex tiles can be painted and repainted with any good paint, including lead and oil, without impairing their efficiency. Tested in many fields — Architects and builders are familiar with Acousti-Celotex. Long before the advent of sound pictures they had used this remarkable material to provide "better hearing" in auditoriums. The Celotex Company, 919 North Michigan Avenue, Chicago, Illinois. In Canada: Alexander Murray & Co., Ltd., Montreal. Sales distributors throughout the World. Acousti-Celotex is sold and installed by approved Acousti-Celotex contractors. ACOUSTI-CELOTEX SERVICE Fill in the coupon and return to The Celotex Company, 919 N. Michigan Ave., Chicago, for the appointment, at no obligation, of an engi- neer to analyze your acoustical problems. Name _ - Address City. _ _ State. _ .. BETTER THE AT RES Section of Exhibitors H era Id -World w\ Better Theatres Section, devoted to the design, construc- tion, equipment of theatres, appears every fourth issue Editorial and Advertising Offices Better Theatres Section Exhibitors Herald-World Member: Audit Bureau of Circulations CHICAGO 407 So. Dearborn S\ Telephone Harrison 0036. Cable Address: Quigpubco Edwin S. Clifford, General Manager E. A. Rovelstad, Managing Editor George Schutz, Associate Editor Charles B. O'Neill, Advertising Manager George Clifford, Business Manager NEW YORK 565 Fifth Ave. Telephone Wick- ersham 2366-2357 Raymond Gallo Eastern Representative HOLLYWOOD 1605 North Cahuen^a St. Tele- phone Gladstone 2118-2119 Douglas Hodges West Coast Representative LONDON The Bioscope, Faraday House, 8-10 Charing Cross Rd., W. C. 2 Quigley Publishing Company: Mar- tin J. Quigley, President; Edw n S. Clifford, Secretary; George Clifford, Asst. Treasurer. Better Theatres is issued every fourth week as Sec- tion Two of Exhibitors Herald- World, which is published every Friday by Quigley Publishing Com- pany. Member Audit Bureau of Circulations. All contents copyright- ed 1930 by Quigley Publishing Com- pany. All editorial and business correspondence should be addressed to the Chicago office. The Film Buyer, a quick reference picture chart, is issued every fourth week as Section Two of Exhibitors Herald- World. Other publications: The Motion Picture Almanac Pictures and Personalities, published annu- ally; The Chicagoan. [The Better Theatres Section of Exhibitors Her- ald-World assumes no responsibility for the return of unsolicited manu- scripts.] Subscription Rates of Exhibitors Herald-World United States, its possessions, Can- ada and all countr: ■ « 1 — j ur^wirtmmM ^m J The Dickinson Theatre, Lawrence, Ktnsas, demonstrates the decorative possibilities of Insulite Acoustile ous sizes can be arranged in an unlimited variety of patterns to harmonize with any type of architecture. Furthermore — treating your theatre with Acoustile is the economical method of correct- ing acoustics. Expensive remodeling is not necessary as Insulite Acoustile is easily and quickly applied to the existing surface. The use of Insulite for the controlling of sound has been tested and approved by many of the great motion picture producing companies in Hollywood. The mammoth R. K. O. sound stage, the largest in the world, was treated with Insulite. Also, during the past year Paramount-Lasky have used over a million square feet of Insulite for sound stages and sets. THE INSULITE ENGINEERING DEPARTMENT IS AT YOUR SERVICE If the sound reproduction in your theatre is not what it should be, have the Insulite Engineers analyze your trouble. You may be certain that the recommendations of this staff of Acoustical experts will be the simplest and most economical method of securing correct acoustics. There is no charge for this service and you are under no obligation. Two interior views showing the treatment of the rear and side walls of the Dickinson Theatre with Insulite Acoustile. THE INSULITE CO. {A Backus-Brooks Industry} 1200 Builders Exchange, Depl. 50K Minneapolis, Minnesota OFFICES IN ALL PRINCIPAL CITIES Please send me additional information about the advantages of Insulite Acoustile for the treatment of theatres showing sound pictures, also a sample. INSULITE ACOUSTILE Better Theatres Section November 22, 1930 a _ GUARD AGAINST PROFIT- EATING ACCIDENTS TO" CANT FORESEE WITH EXIDE EMER- GENCY LIGHTING BATTERIES. w FLOOD can make your POLES SWEPT AWAY . . . LINES DOWN. Something accidental far away might cut off your electric current and cut down your profits. Guard against such unforeseen hap- penings. Find out about Exide Emergency Lighting Batteries- DISASTER many miles away. Heavy rains. Flood. Down go power lines. Cur- rent fails in your theatre. Show stops. Patrons are annoyed. Current failure may seldom hap- pen, but once is too often. Your power company works night and day to give you dependable service, but it can't foresee accidents any more than you can. But you can guard against them with Exide Emergency Lighting Batteries. Should electric current suddenly be interrupted, for any reason, the audience need never know, for Exides will keep your show running smoothly. The batteries take over the job instantly and auto- matically . . . without a hand touch- ing a switch. Exide Emergency Lighting Bat- teries are not expensive. And they cost so very little to operate. Write us today for information. Ask for the Emergency Lighting Bulletin. Or we'll send one of our technical men to call and tell you all about emergency lighting. No obligation whatsoever. £xi6e EMERGENCY LIGHTING BATTER I ES THE ELECTRIC STORAGE BATTERY COMPANY, Philadelphia THE WORLD'S LARGEST MANUFACTURERS OF STORAGE BATTERIES FOR EVERY PURPOSE Exide Batteries of Canada, Limited, Toronto NOTE^on WRITERS and XUBJECT^ in thi/ L^UE I -rH CD CD c rc CO a. Ot3 o E co | §2 «H •H *H 1 10 K E U n .a 3 o to O <0 bO * o LL 22 Better Theatres Section November 22, 1930 i ii iihi i m i fan --*- i -£- -< *©- ■■©■ 1« & © a7 % o « o m H U H H HH ffl o < 03 fa pq H a o *'/°/<"«' < x Xfl Xfl W Pi <3 M o 02 H O W H a u < m tf H W H O « PQ . d£ OK Mo &£ JK <[Ph 02^ 02 « H <5 W a £ O xfl H O i— i H O H Xfl o a 5 eS C 0) o •? 3 ht-r- o> 5 o m u Sip £ a .eg c — o> 3 C 03 -S3 Bb> sgg- m n ° '" cocq a>^-. .£3-5 ■w O 'bB>>5-- = c 2 !H.2K™ b£,££ :£ s-^c'ga r = H ts£. . P cd aj s- a) ~ .* fcJD Sss uc o 2 a c . CC 004J 3D t- fl-03'O ~- a> iCC 03 m 3 d a) a ft 2 a,e_- *>-Q £«vo „ 3 l- onH) O <11 j (T* C Cv TS £0-0 E-i.5- t, o o |2» 0 a> O,o b 1 c 3 a> i3+J © » d *> a> .S a"" tin < m cd caife o .p-w -« £ ^ I 2 ctj C . a! X «s o . £ « g tut. ft~i:-a>a>Eeo CO TJ ^3 -M CO .- •- V+ CO 0) H = *^ >E s-*' c * o -m 4J fc> P a> eS.5 3 a> a) ^ >„, aiX! o-n o£ . aj£ fc. 1 fc.X--M.c — 5 fc.p.0 -w srla *§***: ■3o> 5iLeS «• «o3 <» 5 Ct! 5 ii 5S o es 0) — ■ to h- c November 22, 1930 Exhibitors Herald-World 31 This project represents a joint development in harmonizing1 Spanish Colonial design among buildings planned for theatrical and commercial purposes. Nathan Salmon will own and operate the theatre. The adjoining building, which contains a second floor dance hall, is owned by Judge C. J. Roberts and the Greer Loan Company of Santa Fe. Both structures are being erected in the same building contract. Separating the two buildings. a ten-foot arcade serves the double purpose of exit court from the theatre and drive- way to a free parking station in the rear, which accommo- dates approximately 150 cars. An exit bridging this drive- way permits patrons to pass directly from the theatre mezzanine to the dance floor. The Spanish type of design was chosen as giving the de- sired distinction to the new structures, without destroy- ing the general atmosphere surrounding the older build- ings of the city of Santa Fe. The front elevations are faced with white stucco of rough texture, ornamented with in- tricate terra cotta details. The atmospheric type of audi- torium in the theatre seats 800 on the first floor, with the rear section of the orchestra seating arranged for loges. The balcony contains 500 seats. PERSPECTIVE DRAWING AND PROJECTION AT PROSCENIUM ARCH, PROJECT, SANTA FE, N. MEX. BOLLER BROTHERS, ARCHI- TECTS. GEORGE M. WILLIAMSON, ASSOCIATE. Three Western Theatres Better Theatres Section November 22, 1930 SOUND IN THE THEATRE gwwu— TWO INNOVATIONS IN SOUND AND IMAGE By EDWARD CHURCHILL Describing the new ''squeeze track' method of volume control and the "Realife" system permitting wide film frames on standard stock IN evolving the two innovations in sound picture production and repro- duction known as "squeeze track volume control" and "Realife" film, the engineers of Metro-Goldwyn-Mayer, in whose laboratories the ideas were brought, to fruition, can well feel that they have contributed not only to the betterment of that company's own prod- uct, but that they have worked toward the advancement of the new motion picture in general, and thus to the potential advan- tage of every producer, every ex- hibitor and of the public. A number of producing com- panies, for example, are working out their own ideas as to what the wider film shall be like. But out of all this separate experimenta- tion will come the type of film that shall be characteristic of motion picture product, and thus it is that each engineer is work- ing toward a summation that will represent the unselfish endeavor of many minds toward a finer motion picture for all. Technically, squeeze track and Realife film are unrelated, but ultimately, of course, they are re- lated, since sound and image are inseparable in the modern motion picture. And in the evolution of one process, the requirements and limitations of the other must be considered. Let us take up the squeeze track first. As one phase of a constant en- deavor to anticipate and solve the the problems of the theatre manager and the projectionist, Metro-Goldwyn- Mayer has evolved the squeeze track to increase or lower volume of sound auto- matically, in order to insure uniformity throughout Metro-Goldwyn-Mayer prod- uct. The device has been developed un- der the supervision of Douglas Shearer, recording director, and Wesley C. Miller, chief engineer of the sound department of M G M. Its advantage lies in the elimination of elaborate cue sheets, which have been the bane of projectionists since the ad- vent of the sound track on motion pic- ture film. Mr. Miller and his associates knew that the projectionist had his hands full even without being shouldered with the added burden of making fader adjustments at intervals throughout the £80 Wide Maximum Volume. .040 Wide 6 0 6 Below Normal .020 Wide. 2 DB Below Normal Diagram indicating' the principle of "squeeze track," showing the matting, or "squeezing" out, in a positive print of parts of the original sound band. exhibition of sound pictures in order to get proper reproduction. 15 Y the use of the squeeze track, all cues are eliminated, the only adjustment to the fader necessary being at the start of each reel. This adjustment is indi- cated by cue sheets sent with the film. However, the projectionist's authority over the quality and volume is still maintained as at present. The squeeze track also makes it pos- sible for the projectionist, handicapped by the noises within the projection room, to cease "exploring" his house for the right volume of sound. Under the sys- tem of elaborate cue sheets, he was forced to make fader adjustments con- tinually without knowing how the pic- ture was sounding to the audience. The first remedy offered for the variation in sound volume was installation of a fader in the the- atre proper. While excellent re- sults have been obtained from this system, and while it still is in effect in some of the larger houses, it cannot be utilized by the smaller exhibitor because it necessitates the employment of an extra operator. The other method is to leave the matter of sound control up to the projec- tionist. The reproduction of the sound in a picture involves, of course, both the recording and the projection processes. Faults of either one are reflected in the re- sult. However, the projection can very often correct recording errors. If in recording a picture, it were practicable to maintain a fixed recording level throughout the entire picture, the demands upon the projectionist would be reduced to a minimum. At pres- ent, however, and probably for some time to come, in spite of careful planning, many irregu- larities exist in the recording Thus, other things being equal, the projectionist is called upon to make continual corrections to offset these ir- regularities, in order to secure a good performance. To assist the projection- ist in this, and to relieve him of the necessity for this constant cueing, the automatic device in question was evolved. Many remarks, and some published statements, have been made which could be taken as derogatory to the projec- level. November 22, 1930 Exhibitors Herald-World 33 tionist and to his house manager. If, however, the basic point of view as ex- pressed above is taken into account, it will be clearly seen that the criticism should be of the imperfections of our present methods and equipment rather than of the personnel, who are, as we know, conscientious and trying to do their best to give satisfaction. This point of view has been misstated at many times, but it is altogether too im- portant to be misunderstood. M G M's attempts at automatic volume control and, as well, the attempts of others to produce the same results, are aimed at a better understanding of this part of the problem and at helpful cooperation with the theatre. In order to avoid confusion, I am de- scribing two methods of handling the volume control problem; that is, (1) by recording, and (2) by the squeeze track. Each accomplishes the same volume control result, but when rerecording is used, the sound quality can never be as good as the original, and the surface noise must definitely increase somewhat. On the other hand, by "squeezing," we may use the original track, and hence the quality does not suffer. Moreover, surface noise is decreased, as it is di- rectly proportional to the effective width of sound track. Every studio uses one method or the other to control the volume of most of the sound in its pictures. Belief in the squeeze track is based on the improve- ment in quality and surface noise condi- tions. If two prints were to be made of the same record, one by rerecording and the other using the squeeze track, the mechanics of projection would be absolutely identical for each. In the system used by Mr. Miller in determining the amount of "squeeze" necessary for uniform volume, the film is run several times with the regulation sound track before several studio audi- ences. Variations in sound volume, of course, are due to position of the micro- phones in different sets, the use of music, and other factors too numerous to mention. After the film has been exhibited sev- eral times, the track is "squuezed." The amount of light passing through the sound track, of course, is responsible for the volume. In the loud or distorted spots, the sound track is blanketed, or matted. This cuts down the amount of light which passes through the track, and the result is that the volume is soft- ened. By different gradations of mat- ting, or "squeezing," the uniform effect is produced throughout the product. A large part of the Metro-Goldwyn- Mayer product is being offered to ex- hibitors with the squeeze track at the present time. Mr. Miller and his asso- ciates urge that theatre managers throughout the country cooperate with them in endeavoring to shade volume to the extent that the illusion of reality is not destroyed for the audience, and they solicit any suggestions which exhibitors BARNUM WAS WRONG The American public does not like to be buncoed. They'll stand for it quite a while, but they'll ruin anybody who tries it too long. Look at the last election. All this talk about attendance fall- ing off because the novelty of talk- ing pictures is wearing out is far from truth. It is falling off in some theatres because the "*talk" is so far from human speech. In plain U. S., the patrons have been bun- coed too long. When a patron lays his half dollar on the window sill he is paying for a Syncrofilm show. If he gets it, he will be back with another half dollar as often as you change pro- grams. Barnum packed up his show and pulled out of town each night. You are anchored to a thousand tons of brick and steel. You can't afford to pull the stuff Barnum did. Get a Syncrofilm for each of your projectors. WEBER MACHINE CORP. 59 Rutter St., Rochester, N. Y. Export Dept. 15 Laight St. New York, N. Y. Cable Address Arlab, New York SYNCROFILM The RAVEN r[R %BQNE SCREEN Pat. V. S. and Canada FOR SOUND represents what many leading exhibitors believe to be the best screen yet developed. Samples and prices submitted upon request RAVEN SCREEN CORPORATION 1476 Broadway New York, N. Y. 34 Better Theatres Section November 22, 1930 arrier a new nation-wide air-conditioning HOW THE NEW THEATRE DIVISION WAS FORMED ON October 8, the new Carrier Corporation was established. It consists of the Carrier Engineering Corporation, makers of Manufactured Weather, the Brunswick-Kroeschell Company, and the York Heating and Ventilating Company (Philadelphia). As a result of this merger, the engineers who had been specializing in air-conditioning of theatres in the Carrier Engineering Corporation and the Brunswick-Kroeschell Company were grouped in a new unit, the Theatre Division of the Carrier Engineering Corporation. In this new Theatre Division are combined the two decades of experience in theatre air-conditioning of the two leaders in this field. Between them they can offer to every theatre any type of air-conditioning equipment on an unbiased basis of most economical performance in the theatre, whether it seats 500 or 5,000. A. C. BUENSOD, formerly specializing in Manufactured Weather for theatres, now joint head of the Theatre Division of Carrier Engi- neering Corporation. R. A. KROESCHELL, formerly in charge of all theatre air-conditioning for Brunswick- Kroeschell, now joint head of the new Carrier Theatre Division. Manufactured makes "Every day ^ November 22, 1930 Exhibitors Herald-World 35 nnounces service to theatre owners TEN years ago, theatre air-conditioning was just beginning. Today its influence on box- office receipts is fully. recognized. Customers do come back to a comfortable theatre. The only question is, "How much will it cost?" That's where the new Theatre Division of the Carrier Engineering Corporation comes into the picture. And comes in strong. Here you will find the practical money-saving discoveries and developments of the two decade- old leaders in successful theatre air-conditioning. In the Theatre Division itself, there will be new economies in research work, in installation, in offering a 24-hour-a-day maintenance service in principal cities. The merged service and expe- diting departments will be on the spot almost as quickly as your own maintenance men. There will be new improvements in theatre air-condi- tioning similar in importance to the elimination of the slightest disturbing noise from the appa- ratus when sound houses came in. Find out what air-conditioning can do for your theatre or theatre chain — what it has already done in hundreds of successful houses. Get in touch today with the Theatre Division, Carrier Engineering Corporation, Paramount Building, New York. Carrier Engineering Corporation: Newark, New York, Philadelphia, Boston, Chi- cago, Cleveland, Washington, Detroit, Dallas, Los Angeles. A few of our outstanding customers PARAMOUNT-PUBLIX CORPORATION RADIO-KEITH-ORPHEUM CORPORATION FOX WEST COAST THEATRES, INC. FOX THEATRES CORPORATION LOEWS, INC. WARNER BROTHERS, INC. 36 Better Theatres Section November 22, 1930 You should have a copy of Building Theatre Patronage for handy reference This is not a book to be read over once. It is a treatise em- bracing theatre management in all details. It is needed on every manager's desk to be consulted whenever inspiration is needed. The wise manager will consult it many times daily. Have this inexpensive assistant at your command — price $5.10 at Herald-World Bookshop 407 S. Dearborn St. Chicago, III. Order accompanied by certified chec\, money order or draft receives immediate attention. Will also mail C.O.D., if desired. VITADISC SOU N D-ON-FI LM Photo Electric cells carefully in- spected for perfection. Aluminum Filmheads. Double belt drive, positive, quiet. Samson Head Amplifiers. Complete with Con- stant Speed Motor. Simple, reli- able and positive in operation. A leading value for the medium sized house. Ready for immedi- ate delivery. Write or wire for prices on Viladisc Sound-on-Film and accessories. VITADISC COMPANY 130 S. CLINTON AVE., ROCHESTER, N. Y. v ^ . I I^H Humphrey Davy & Associates Consulting Electrical Engineers 4324 Market St., Philadelphia, Pa. Lay Out Plans and Prepare Specifications, incl. Projection Room, etc., details Each Project STUDIED INDIVIDUALLY Correspondence Solicited Next Issue— European Theatres have in mind at any time for the im- provement of the device. "If we are to show our audiences a product which will, without effort on their part, give the illusion we plan, this guidance must come from both producer and exhibitor," Mr. Miller told me. "The studio must anticipate the problems of the theatre, and the latter must exhibit the product in a manner approaching that designed by the producer. This combination alone will result in a high average success in terms of audience appreciation. "Because of the newness of sound re- production on its present scale, there is a tremendous lack of understanding on some of the details. This is naturally less apparent in the studios and among the producers, as they are closer to- gether geographically, and as they were the first to have to meet the problems of the new business. Largely through their own analysis of the situation they are for the moment in the position of being able to help the exhibitor get the results both desire — to please the audi- ence. Among other things, they are try- ing to do this by making proper sound reproduction as nearly automatic as possible. "The squeeze track is Metro-Goldwyn- Mayer's latest contribution. Continual efforts are being made to improve prod- uct in every way possible and all we ask is that the exhibitor gives us the full measure of his cooperation. If he does so, it will mean money in his pockets as well as our own." Mr. Miller pointed out that there was one phase of sound proportion which the studio cannot deal with. This, he said, is a variation in the acoustics in differ- ent theatres. "We are urging exhibitors to give in- telligent consideration to the acoustics of their theatres in making proper fader adjustments," he said. "The tendency of the average exhibitor at present is to run his product with too much volume, which results in distortion and unreal- ity. This will correct itself as time goes on and a better understanding of proper volume is gained." Now the purpose of "Realife" film is to give the exhibitor more life-like prod- uct at minimum cost. It involves shoot- ing on a 70-mm. negative, and printing on 35-mm. positive, and has unusual ad- vantages over the old 35-mm. negatives printed on 35-mm. positives, which have been standard for so many years. A study of "Realife" film in the pro- jection room at the Metro-Goldwyn- Mayer studios reveals clearly the vast improvement over standard practice. Metro-Goldwyn-Mayer already is shoot- ing "Realife" film, the operation taking place simultaneously with the shooting of standard film. "Realife" has deeper perspective and causes figures in the foreground to seem to have a third dimension. It also gives far more detail in both foreground and background. Since "Realife" principles permit a wider range, there is much more background than formerly. This is not only clearer, wider and richer, but has an unsual quality of depth not here- tofore possible on 35-mm. negative. Exhibitors may use "Realife" at a minimum of expense, according to Douglas Shearer. Mr. Shearer declares that the insertion of a metal mat to change the dimensions of the aperture on the projector, a wider screen to han- dle adequately the change in shape, the use of a short-focus lens, and brighten- ing the light to illuminate properly the larger screen, is all that is necessary for successful exhibition. In standard practice it has been neces- sary to use negative film with large silver nitrate grains. Large grain film, when exposed, registers objects brought to it through the lens with rapidity, and motion picture cameras necessarily must expose with great speed. Small grain film registers slowly and cannot be used in a camera as negative. Large grain film, when projected on the motion picture screen, will show lack of definition of objects (due to the large grains) when enlarged more than 80,000 times, which is about normal enlarge- ment for a big theatre. To obtain small grain prints, thus overcoming this dis- tortion, was one of the problems faced. Another was the widening of the side range of the camera. Under standard practice it was necessary to set the lens at a comparatively long distance from the film. The angle of light running from the standard lens to the 35-mm. negative was acute, and naturally the angle running from the lens to the back- ground of the set was also narrow. The result of this condition was that objects in the foreground blotted out the background, and objects which were widely separated seemed to be not only flat, but directly behind each other. "Realife" solves the first problem by photographing on large-grained 70-mm. film, and printing on 35-mm. positives of small grain. The small-grained positive gives no lack of definition when enlarged to more than twice the size practicable with standard positives. Hence, the pos- sibility of great detail on a larger screen. Analyzing the second problem, Mr. Shearer said, "to increase the side-limits and to get in more background meant either increasing the size of the nega- tives, or decreasing the size of the lens. It was impossible to decrease the size of the lens, because one as small as we would need would not photograph clearly. "The only answer was to increase the width of the negative, which we did. The result is that we are using the same size lens but are shooting on the 70-mm. negative. The advantage is perfectly clear. The angle of light from the lens to the new negative is wider and, in- versely, the shooting angle is much wider, giving the camera a greater scope." November 22, 1930 Exhibitors Herald-World 37 Mr. Shearer pointed out the advan- tages, as far as perspective was con- cerned, by drawing pictures of four poles, set in a square, at some distance from the camera. With standard prac- tice, involving the narrow angle, the two poles closest to the camera were not only just within side-limits but obscured half of those poles behind. With the wider angle, caused by the wide angle from lens to film, the front poles not only were well within the side limits, but the poles in the background stood out separately and distinctly. "There is a clear third dimensional il- lusion," he continued. "Another ex- ample of what I mean is given with a picket fence. In standard practice, only the faces of the pickets show, giving the eye a flat picture. Through the use of the wide angle, the part of the sides of the pickets which are not in the di- rect center of the picture, are also caught for the screen. The sides give the pickets a third dimension, and depth. The camera becomes more like the human eye." Another outstanding attribute appar- ent in "Realife" is the size of persons and objects of all kinds in the back- ground. These figures are in no way distorted or blurred and are of normal size. In standard practice, a person walking away from the camera becomes smaller at such a rapid rate that the illusion is impaired. With "Realife," size recedes more normally. The only mechanical difference be- tween standard film and "Realife" ob- served by the spectator is the variation in the size of the screen. The screens on which "Realife" is to be projected will be much wider. "The main advantage to the exhibitor is the saving of money in adapting his equipment for 'Realife,' as against the amount he would have to spend to show 70-mm. positives," explained Mr. Shearer. "I conservatively estimate that if 70-mm. prints become standard, they will cost exhibitors in the United States a minimum aggregate of $40,- 000,000 for modification of equipment. "A survey further reveals that five major producing companies alone would spend approximately $20,000,000 a year more than they are at present for film. This would eventually have to come from theatre box offices. The general belief," Mr. Shearer added, "is that the industry cannot stand the burden of this added cost." Added Income IN this issue is presented for the first time special editorial treatment of those fields which have become allied with the mo- tion picture theatre as sources of added income. Miniature golf, parking facilities, vending ma- chines— the whole world of inter- ests now being recognized as auxiliary to the theatre will come under the purview of this depart- ment. It appears on page 59. European Theatres Prefer Wright-DeCoster Reproducers The Speaker of the Tear Some very interesting observations have been received from Mr. Norman Simons, of M. Simons 8C Son Co., in charge of our export sales, who has been traveling in Europe. He writes from Paris, "I must mention my last night in Paris. Went to the second leading theatre, 'Casino de Paris.' The whole theatre is covered with crudely mounted, yet very efficient Wright-DeCoster's. I am arranging to secure a list of your Paris installations, and am certain you have every important theatre on the list.'* Later, another message from Budapest reads, "There are 120 theatres in Budapest without the rest of Hungary, and more Wright-DeCoster's than any other single make, European or American. They are installed beautifully. Just saw THE KING OF JAZZ and you couldn't get bet- ter reproduction in the Roxy. Here you are with good company, Warner's, First National, M G M, Fox, Para- mount, etc." Your pictures will be in good company with W RIGHT- DE COSTER REPRODUCERS. Write for complete infor- mation and address of nearest sales office. Wright-DeCoster, Inc. 2225 University Ave. St. Paul, Minn. Export Dept., M. Simons 8C Son Co., 25 Warren St., New York. Cable address, SIMONTRICE, New York. We Know We Can Improve Your Sound without additional equipment or padding — at a minimum ex- penditure to you. Let us prove it Kendell & Dasseville, Inc. Acoustical Engineering 67 W. 44th St. New York 38 Better Theatres Section November 22, 1930 W. B- KING Theatrical Engineer Consultant Is your theatre in the red? We can furnish plans how to put it on the right side of the ledger. King Studios INC. Designers, Decorators and Furnishers of Theatres Complete 309 S. Harwood Dallas, Tex. Soitth's Largest Concern Specializing in Acous- tical Correction and Acoustical Materials. AT LAST we have perfected a talking needle different than any needle that has ever been played before. The cost of a carton of 100 pack- ages, packed 50 needles to each package, is $6.00. Samples will be mailed upon request. Wall-Kane Needle Mfg. Co., Inc. 3922 — 14th Avenue, Brooklyn, N.Y. Brand New Equipment — Lowest Factory Prices — Buy Direct Powers and Simplex Parts, 20% off; Aperture Masks, $19.90; Half Size Lenses, $26.46; Au- tomatic Arcs, $178.70; G.E. Rectifier Bulbs, $5.95; Rectifiers, $89.75: Exit Lights, $2.67; G.E. Mazda Lamps, 20% off; Genuine RCA Tubes, 30% off; Rewinders, $3.95 pair; Turn- tables with Resynchronizer, $49.50; Sound-on- Film Heads, $198.50; Photocells, $14.95; Op- tical Systems, $29.50; G.E. Exciter Lamps, 98c; Head Amplifiers, $29.60; '/£ h.p. True Synchronous Motors, $29.50; Samson Pam 39 (six tube) Amplifiers, $54.45; Jensen Con- cert Speakers, $17.85; Audak Tuned Profes- sional Pickups, $33.95; Audak Heads, $8.97. Many Other Values. Write S. O. S. Corp., 1600 Broadway, New York sound talks by F. H. RICHARDSON No Mumbling Allowed • Again screen figures should talk, not mumble. Every word should be just as clear, just as distinct to the audience as though the audience were listening to the actual speaker. And it will be that way, too, if you have good equip- ment maintained in a proper state of re- pair, and if you handle that equipment as it ought to be handled — assuming that the theatre auditorium itself has no acoustical faults. A Perfection • The exhibitor and manager must re- member that unless the equipment itself be in perfect condition, the projec- tionist cannot possibly produce perfect results. And the term perfect must in this case be construed to mean first-class equipment maintained in a first-class state of repair. Given that, there is no earthly reason why the projectionist cannot send to the horns as perfect a result. What happens to it after it leaves the horns, however, is dependent upon the acoustical properties of the auditorium. Remember: (1) If you have poor equipment. (2) If you have equipment in a poor state of repair. (3) If you have an auditorium which con- tains any one of several possible acous- tical faults. Then you have no right to expect excellence in the reproduction of sound. A Repair and Condition • Equipment may be in a perfect state of repair and still be in poor condi- tion. And "condition" is, with sound equipment, perhaps even the more im- portant of the two. A battery, for ex- ample, may be in perfect repair. Never- theless, it may be in a very poor condi- tion. Its plates may be perfect. Its electrolyte may be all that it should be. Its separators may be as good as new. Yet all this may be nullified, in a way, by the fact that the connections are loose, dirty or corroded, or that there is dust mixed with electrolyte on the bat- tery tops. The exciting lamp may be perfect as a lamp. Its filament may be as straight as a string. Yet that fila- ment may not be in perfect alignment with the sound optical system, or the lamp globe may be dirty, or the lamp contact may not be perfectly clean, with the result that there will be both lower- ing of volume and distortion of sound. Don't let bad nullify the good. A Excellence and Care • Excellence in sound reproduction and projection can only be produced by the exercise of great care. The pro- jectionist who reproduces really high grade work in sound must exercise great care. He must make certain tests each day. He must know that his batteries, upon which so much depend, are in the pink of condition. He must examine his exciting lamps at least once every day to make sure there is no sag in their fila- ments. He must make frequent tests to know that the light beam is properly centered at the sound aperature. He must test his horns individually before starting the first show each day. And so on through a long list of "musts." A More Faults, Yet No Faults • Form the habit, projectionists, of picking flaws in your own work and seeking means for their remedy. If you follow that course persistently, pretty soon it will be very hard for either the exhibitor, the theatre manager or the theatre patron to find any fault. Sound has increased the number of possible faults. But it has also increased the necessity that there be no faults. China Goes to the "Movies" CHINA is torn with civil war and the brigandry that is a natural result of governmental breakdown. Yet the number of its motion picture thea- tres is steadily on the increase. In 1927 China had 106 film theatres. At the present time (according to agents of the United States Department of Com- merce) that nation has 233 picture houses. This is important to the American film producer and theatre equipment manufacturer because the United States is a principal source of motion picture supplies. Of about 450 feature pictures shown in China in 1929, approximately 90 per cent were produced in America. American theatre equipment does not yet enjoy such dominance but with a growth of the manufacturer's interest in foreign markets, Chinese purchases in the United States are expected to increase. People residing in the treaty ports can now enjoy sound pictures. In Shanghai there are 12 theatres with sound equipment. A serious impediment to further in- crease in sound picture entertainment in China is inflicted by conditions in the interior. Economic demoralization due to civil strife, the dangers and difficulties of transportation and the lack of facili- ties for proper servicing form obstacles that the manufacturer and distributor will find it extremely difficult to over- come. But silent pictures are popular in the interior and theatres showing them are profitable and multiplying. November 22, 1930 Exhibitors Herald-World 3£ w o R L D O s o U N D news and comment about prod- ucts and people in the field of theatre reproducing equipment Conducted by G. J. Reid k N announcement has just been made /\ of a service of acoustical correc- J-jL tion that offers the scientific as- sistance of acoustics engineers to archi- tects and theatres. The company, Ken- dell & Dasseville, Inc., 67 W. 44th Street, New York, N. Y., sells no acous- tical material of any kind — only an en- gineering service. The firms in this field that do supply such material, conduct similar services, of course, but naturally the advice of their engineers is given, for the most part, at least, with reference to the product they represent. So far as the Kendell & Dasseville announcement re- veals, this concern has no similar interests. It is said by this company that less than 1% of our present day theatres re- quire absorption treatment to reproduce dialog pictures properly. Thus the manner in which the Kendell method goes at correction is rather on the basis of physics, than of electro-mechanics. Further statements are to the effect that this method does not bother with panels (amplifiers) or other booth equip- ment, as the sound waves, after they have emanated from the coils of the speaker units, are the only things considered. A complete engineering and service staff is maintained to make these acoustical corrections and may be re- tained as either contractors or consul- tants. The service is confined to acous- tics, no mechanical or electrical surveys being made. Exhibitors may write in, stating the size, type and seating capac- ity of their particular theatre, make and model of reproducer equipment, type of screen, type of speakers and their number, together with whatever sound deficiencies are apparent, and upon re- ceipt of this information, estimates will be furnished. Houses which have been treated by the Kendell & Basseville method are the Pershing, Metro and Peerless in New York City; the Mardi Gras, Tiffany, Singer, Miller, Flora and Forest Park in Brooklyn; and the Ridge Avenue, Jackson and Grand in Philadelphia. Gets Canadian License • A license to build and sell power amplifiers in Canada has been given the Radio Receptor Company, Inc., by the Canadian General Electric Company, Ltd., after having been under considera- tion for two years. SHOWMANSHIP/ Give thought to LARGE SCREEN PRESENTATION WaMLIKIEIR SOUND/GREEN X PATENT PENDING A J^umber One in a series of tips to showmen. MELLAPHONE EQUIPMENT OFFERS FULL PATENT PRO- TECTION TO EXHIBITORS UNDER FULL TONE REPRODUCTION COMPANY PATENTS Advanced scientifically. Quality con- struction embodying a high degree of skilled workmanship. Sound units are products of the leading manufac- turers in the sound field. Finest optical system attainable. Quiet and positive, no chains. Compact, quickly installed. Unsurpassed in tonal qual- ity and flexibility. Write or wire for full information. Territory for dealers. MELLAPHONE CORPORATION ROCHESTER, NEW YORK a* *B»«i»— Monitor speech J/60 OHrrj y COIL ,C^ Monitor volume control setup. be drilled in order to allow the shaft to protrude so that the operating knob may be fastened 'to the outside. The shaft is surrounded by an outer threaded bushing, which also will protrude through the hole in the box. The tight- ening down of a locknut then fastens the whole unit in position. This device is, in our case, in connection with the out- put of Western Electric number 46-B amplifier. We urge that in no case this or any other device be connected into this equipment without at first receiving the approval of this company's service engineer. "We know that you are mentally di- gesting the idea of applying this prin- ciple to the control of the main horn input, thus securing stepless fader ad- justment and incidentally getting away from poor contact in f aders, which latter trouble is sometimes encountered. With the carbon disc pressure for adjusting resistance, stepless control is obtained, but it must be pointed out that as we use it there is no contact with the fader. The Bradleystat merely cuts out resistance to the monitor speech coil, regardless of the fader setting. "We believe the idea of applying this principle to the fader proposition is worthy of consideration. "A photograph of our motor genera- tor set, with its coil spring suspension and the necessary switching arrange- ment to interchange with the rectifier, is enclosed. (Also, a view of the theatre interior, executed by Projectionist Ward, than whom, as a photographer, there is no whomer.) You will note the iron switch rack containing main and in- dividual switches for the motor genera- tor and the emergency mercury arc rectifier. There also is a box con- taining a three-pole cartridge cut-out, where the moving of a fuse out of one fuse clip into another provides in- stantaneous connection of arcs to either the motor generator or the rectifier. There too is the ballast resistance for the two projectors and the stereo, all compactly mounted. "RETURNING for the moment to the photograph of the projection room emergency lighting arrangement you will see the toggle snap switch, its hold- ing cord and a sec- tion of the shutter suspension bar, all clearly shown. The large switch box upon which is is mounted is not the magnetic switch but merely another switch, which was already in place, so that we used it as a support for the snap switch and tension spring. The conduit above the large switch shown afforded us an easy means for bringing the two wires for the snap switch into position. The magnetic switch, which was mentioned at some length, prior to this, is located outside of the projection room. Returning now to the carbon-resisting- fader-control proposition, there may be some difficulty in applying this to the main horn control, because the variable pressure in a device of this kind may make it difficult to bring a given vol- ume to a given fader setting (as shown on the dial) twice in succession, the ad- justment being so very fine. However, so long as the monitoring of the main sound can be done for monitoring pur- poses, the dial as it now is would be unnecessary, except for purposes of making a record." I present this to you, gentlemen, just as it is received. The devices I saw in Coil spring suspen- sion of the emer- gency lighting setup, with switching and metering rack, also rheostats in position. Cranbrook worked perfectly. I would advise that you study these drawings and photographs, because they are worthy of it. The suspension of the motor generator is an adaptation of the plan set forth in this department and in the Bluebook years ago. A heavy plank is suspended by ropes, which as I remember it, are attached at their upper end to iron hooks, the hooks passing up through the main support attached to the iron frame and through a coil spring upon which the supporting nut at the top rests. The motor generator stands on the boards. The springs absorb all the vibration and you can hardly hear a sound. GENERAL CONDITIONS IN PROJECTION TODAY I HAVE before me a letter from the office suggesting that I write an ar- ticle describing projection conditions as I found them on my nation-wide tour this summer. Now I don't mind a sug- gestion from the head office when it is a good one, and this one is so very good that I will act upon it. Projection conditions throughout the country, while they show a tremendous advancement over conditions of some 13 years ago, when I made my last trip, may still be very greatly improved, par- ticularly with regard to sound. Insofar as has to do with motion pic- ture projection, sound has almost entirely eliminated the curse of over-speeding. With sound, it just can't be done, at least to any very damaging extent. The principal fault now encountered is travel ghost and under-illumination. As I have explained to you, travel ghost is very harmful, because of the evil effect it sets up on definition by slightly blurring the horizontal lines of the picture, and by pulling the whites up or down over the blacks, which, of course, in the very na- ture of things, reduces the contrast of the picture. While it is true that the blurring effect above mentioned may be very slight, still it is there, and it makes the picture hard on the eyes of the the- atre patron — especially on such eyes as are very sensitive to such things. I have found that pictures without any travel ghost at all are the exception, though it is true that in many theatres the ghost will be so slight that one must go down to the forward seats to see it. A great many believe that such a small ghost does no harm, but such a conclu- sion is very erroneous and one which 'November 22, 1930 will inevitably react to the damage of the box office. In reading a newspaper in which the print is sharp and clear, there is no perceptible eye-strain at all. However, let the type be blurred just a little and strain will instantly be set up, the amount of strain being directly de- pendent upon the amount of blur. The same thing is true of a motion picture, and travel ghost, no matter how slight, sets up a blur, and that blurring effect will largely be in proportion to the amount of the ghost. But, you may well inquire, if the ghost be so slight that it can only be seen from the front row of seats, how can it possibly effect the eyes of those seated farther back? I can only answer that by saying that while the pulling of whites over blacks may be so slight that the eye cannot discern it, the slight blur- ring effect is in the lines, and all eyes in the audience will be fastened intently on that picture without any rest at all for a considerable period of time — an hour or two, at least — and the result will certainly be to strain eyes that are sensitive. This strain may be, and usually is, sufficient to cause those peo- ple to attend the theatre less often than they would were the ghost not present. They won't know anything about the ghost. They probably would not know what it was, or that it was present, but what they would know is that their eyes hurt, with possibly an accompaniment of slight headache. In a large percentage of the theatres visited I have seen a well-illuminated, steady picture, but in a considerable number of pictures I have found a very poorly illuminated screen, and that is never a good condition from a box office point of view. The manager who "saves" money by economizing too much on projection cur- rent consumption invariably loses a great many more dollars than he saves. The public does not like a muddy, dull pic- ture, and that is what you get when in- sufficient current is used, or when from any other cause the screen is insuffi- ciently illuminated. I have found some cases of unsteadi- ness in pictures that investigation showed was due either to worn parts in the projector, or to lack of proper ad- justment of the intermittent movement. These cases were, however, relatively rare. As to sound, I found that there is great need for further improvement. Even among theatres having the same make of sound equipment, I found a de- cided difference in reproduction and pro- jection. I do not think I would dare undertake to set forth the reason for this, though certainly it must be to a considerable extent charged to the differ- ence in the handling of the equipment. It could not well be otherwise — or so it seems to me — and if this is true, it cer- tainly points directly to an urgent need for one of two things; namely, more Exhibitors Herald-World 43 Believe It or Not! What May Seem Like a Backward Step Can Be a Leap Forward Complete for two Simplex Projectors .00 The GoldE Manumatic Changeover Shutter With this non-electric, automatic, manually oper- ated device, the problem of speedy, noiseless changeover is solved. Noiseless in operation and without electrical connection there is no noise to be picked up by the Movietone amplifier, transferred to the screen and kicked back at the audience with a bang and a boom. Simple to install — any projectionist can put on a nair in twenty minutes, without drilling, cutting or fil- ing the mechanism. It fits any model Simplex, rear or front shutter type. Nothing to get out of order — small first cost and no upkeep. Comes equipped with novel new ten- sion pad release and special arrangement for quick and accurate framing. ORDER A PAIR TODAY— or if you de- sire further details ask your supply dealer or write us. (Manual Automatic) The GoldE LONG- LIFE Carbon Jaw Six Months Guarantee ! GoldE research has discov- ered a rare new metal and method of construction that conquers the problem of frequent control jaw re- placement which has been an expensive problem for users of the Hi-Lo Lamps. Trouble and expense with Hi-Lo Lamp carbon jaws that burn up quickly are no longer necessary. Here's one guaranteed for six months and that will last two ye»r3 with ordinary care and usage. ORDER. FROM YOUR DEALER OR DIRECT <+. -f rf f\r\ FROM US. Price each $l3oUU FREE — Until further notice, with each order for a pair of GoldE Long-Lift Jaws, we will in- clude free, a GoldE Carbon ]aw Lap for polish- ing. Order 7^[ow! GOLDE MANUFACTURING CO. 2015 LeMoyne St. Chicago, III. JS ID OzJEX TRADEMAEK The Bifocal F2.0 Super-Lite Lens THIS new convertible Projection Lens that meets all the requirements presented with the use of both Sound and Silent Film, without changing the Projection Lens in the machine. The manner in which the sound picture is shifted and centered on the screen is just an- other quality of this wonderful product. Projection Optics Co., Inc. 330 Lyell Ave. ROCHESTER, N. Y., U. S. A 44 Better Theatres Section November 22, 1930 FROM COOL TO WARM or the reverse in your theatre with the Supreme Combination Heating and Cooling System The Supreme Boiler Plate Heater Guarantees 70° or better all through the winter months. No freezups. No aisle space occupied. Shows fuel savings up to 50%. Heats rapidly and uniformly. Pro- vides for perfect Ventilation. The Supreme Cooling Unit — a part of the combination system. 5 speed control — ab- solutely silent. Provides for 100% Sum- mer Cooling. Plan now for winter. Write for full de- tails on this efficient, low cost combination heating and cooling system designed es- pecially for Sound Theatres. WATCH for announcement of new Natural Re- frigeration System for summer cool- ing— an entirely new development in theatre cooling. SUPREME Heater & Ventilating Corp. 1915 Pine St. St. Louis, Mo. accurate knowledge of the equipment, or a more efficient application of the knowl- edge already in the possession of the projectionist. In the first place, there is a vast dif- ference in what I may term the clear- ness of speech in various theatres. I do not know that I can quite make clear what I mean by this. It is what I think may best be described as a difference in the enunciation. Anyway, it is a matter of the clearness with which the horns in various theatres seem to "speak." In some theatres every word is sharp and distinct. In other theatres, words from the same film are not distinct. They are "mumbled," with all degrees of clear- ness, or lack of it, between the two possible extremes. Now do not tell me that is due to faults in the sound track, for I have two Movietone reels, both of which were used at every lecture, and they gave me an almost ideal medium for comparison of reproduction and sound reception in about 60 theatres. I found the difference in sound quality to be very decided. Frankly, I do not know just to what this difference may be attributed. I believe, however, it may be one of several things, or a combina- tion of several things. Whatever the cause may be, the condition is without excuse. If a certain type of sound appa- ratus can be, and is made to reproduce well in one theatre, it may also be made to reproduce well in other theatres — al- lowing, of course, for the difference in the acoustic qualities of the theatres themselves. Insofar as concerns the men, I can say that the improvement during the past 13 years has been very great. The ad- vancement in morale and in knowledge has been such that there really is no basis of comparison as between the pro- jectionist of today and the "operator" of yesterday. While there is always great need for study and the continual keeping up with the "game," still I think the worst trou- ble with the projectionist of today is perhaps — well, I don't know just what to say — I was going to say laziness. But that is not quite fair. It is not exactly laziness, but rather a human inclination to side-step a little in the matter of work. For example, the projectionist ought to examine the projector's entire film track after each reel is run, to make sure that there is no adherence which may possibly work injury to the film. Very few projectionists do it. They trust to luck, to Providence, or what have you, that such adherence does not exist, be- cause usually it does not exist. The re- sult is that some evening such adherence does exist, and the film gets scratched, whereupon the projectionist says bad words about his "luck." Really it is not his luck at all. It is just his failure to do his duty. The same thing is true with many things concerning the projectors. Men always seem to trust to that illusive thing called luck. EVIDENCE OF SLOPPY WORK ON this trip I have had forced upon me substantial proof that there still is lacking that careful care in some of our theatre projection work which should obtain, and which must obtain if the best results are to be had on the screen, and the maximum box office receipts realized. At each meeting I have had projected about 300 feet of film in the form of a talking picture very generously made by President William Canavan for the pur- pose of recommending the lecture and introducing my 'umble self to audiences. Now we would naturally presume that even if a man were disposed to be a bit careless with ordinary film, he would most certainly be very careful indeed when projecting the speaking image of the International President of the I A TSE&MPMO. He would surely see to it that that particular film sustained no damage, yet for many yards a scratch mark has been made directly over Presi- dent Canavan's face, and I have already had to have the oil cleaned off the film three times, and it right now is in need of another cleaning. The scratch mark is due to the fact that some projectionist was too careless or lazy to examine the projector film track to make sure nothing adhered thereto at any point which would or could scratch the film. It was not made in rewinding. It is too long for that. As to the oil smearing, well you may form your own opinion. I will merely remark that if I found myself unable to prevent oil getting on the films, regard- less of oil well leakage, I would resign and take up some line of human endeavor requiring less knowledge and skill. It is exceedingly unpleasant and dis- agreeable to write thus. But it also is exceedingly disagreeable and harmful for films to be oil-smeared, as they so often are. There is no excuse for it. Men who know their business can prevent it. Men who both know and attend to their business will and do prevent it. Exchanges should be ashamed of them- selves. They can quickly put a stop to oil on film. They don't do it. They have no manner of right to ship out oil- smeared film to a theatre, but they do it ! Some projectionists, finding that no penalty is suffered for permitting oil to get on film, just let 'em smear. It re- quires some effort to keep the oil entirely off the films, but there is no penalty, hence they don't make the effort, and that, gentlemen, is something to be thor- oughly ashamed of. Many men who pull this sort of sloppy stuff call themselves good union men. They are nothing of the sort, for the very simple reason that a good union November 22, 1930 Exhibitors Herald-World 45 man, merely in order to save himself a little labor and trouble, would not do something which he very well knows will injure the show projected by his fellow union man who must use those films afterward. Incidentally, my brother, being a good union man, means something besides paying your dues, wearing an I A button and bragging about your Unionism. It means also that regardless of the amount of work involved, you will perform your various duties in the very best possible manner. If you cause unnecessary dam- age to the films — and unnecessary damage most emphatically includes smearing them with oil — you have been just as untrue to union principles as you would be did you work under the scale. That is a statement which many of you will vociferously dispute. However, your dis- putations will not alter the fact — and what I have said is cold fact, though some union men have not taught themselves or been taught to look upon it in that light. I am laying that matter before you, gentlemen, because from the amount of oil-smeared film I find, it is about time it was laid before you. I don't care two whoops in New Jerusalem how much your intermittent oil well may leak. You can keep the oil off the film if you really try! And certainly it is high time that each projectionist were trying. DEFACING PRINTS FROM B. H. Higgins, projectionist at the Princess theatre in St. Marys, Kan., comes this letter: "Dear Mr. Richardson: With regard to the letter from Mr. Hersey, projec- tionist of Elsinore, Cal. (titled 'Projec- tionist— Operator'), in the issue of Sep- tember 27, he certainly hit the nail on the head in what he said about marking, scratching or otherwise defacing film for the purpose of imprinting upon it a changeover signal. "My own reaction to this is that every exchange should charge the theatre per- petrating such an outrage for the dam- age done. If that be done, there will be less damage of that sort perpetrated. "We (my father and I) are away out here, one hundred miles from any film exchange, and you ought to see the prints we sometimes receive. We have found a way to cure the habit some exchanges have of sending out anything that looks like a picture and letting us do the rest. We refuse such prints, and of course they are compelled to send replacements, pre- paid, which is something they just love to do— I don't think! "Several times I have started to save some of the things I have cut out of films, to send them to you, just to give you an idea of what they work off on us when they feel like it. I am going to do it some time, too, and that before long. "I do not know whether I stole Brother SOUND IS NO LONGER A NOVELTY Remember — the Public still uses its Eyes at a Picture Show. Screen flicker .... light variation, needlessly as well as silently, drive patrons to other types of amusement. Why not look into the TRANSVERTER and its kindred equipment ? Thousands of theatres know how well it has improved their projection. Smooth — constant — economical — quiet in operation — its presence in your projection room is instantly recog- nized— wherever installed. // you show pictures, you need the TRANSVERTER. Ask your Supply Dealer or us for further details WHY. J Canadian Distributors, Perkins Electric, Ltd. THE HERTNER ELECTRIC COMPANY •«».MH^aa«!j Exclusive Manufacturers of the Transverter 12700 Elmwood Avenue Cleveland, Ohio, U. S. A. Made In 500, 1000, 1500 and 2000 watt capacity THE EASY ! ELECTRIC HEATER Designed especially for Theatre Organ Chambers, Box Offices, etc., but will prove useful in many other places. AISLE LIGHTS For Theatre Chairs, Ramps & Stairways KAUSALITE MFG. CO. 8129 Rhodes Ave., Chicago, 111. FLUSH WALL AISLE LIGHT STANDARD CHAIR TYPE 46 Better Theatres Section November 22, 1930 PERFECTION You want the standard and best rheo- stats to be had — of course. For that means delighted audiences. And that in turn means larger ones. Perfection Rheostats are used in the best theatres from Europe to America— and from the Atlantic to the Pacific. The only Union-Made Rheostats. Sold by all branches of the National Theatre Sup- ply Co. Sam Kaplan. New York, Continental Theatre Accessories, and by your dealer. HOFFMANN-SOONS 387 First Avenue New York City Mfg. Division Contracting Electrical Engineers — Moving Pic- ture Theatre Electrical Specialists PROJECTION LAMPS That give more light for Stand- ard Film and Wide Film Pro- jection. HALL & CONNOLLY, Inc. 24 Van Dam St., N. Y. C. Hersey's way of marking film, or whether it is possible that two 'great minds work in the same direction.' Anyhow, it took me a long time to discover that a china marking pencil is the best thing for the purpose, because you can rub your mark off, thus leaving the film clean for the next projectionist. "I place a short pencil mark near the bottom of about three alternate frames, or if the lower part of the frames at the right point are very dense, then I place them elsewhere in a more transparent part of the print. That is all there is to it, and it works out very well, without any damage being done to the film itself, because before packing the films for re- turn, I wipe the marks off. "We take great pride in our theatre and I try very hard to put the very best possible results on the screen, but what in the world can a man do with defaced prints? In the days of silent film we could cut out the bad spots and get by fairly well but with sound that cannot be done." This department is, of course, en- tirely in accord with Brother Higgins' objection to defaced film. It also is in accord with his suggestion that the ex- change charge the theatre for damage done by machine operators who scratch holes in the emulsion, or who otherwise permanently deface the film for the pur- pose of making changeover signals. If all theatres would refuse to accept damaged prints — and they cannot do otherwise and be honest with their patrons — ex- changes would very quickly stop sending out prints in the wretched condition some of them still sometimes do send out. However, while the china marking pencil idea, as against scratch marks, is a very great improvement, still a better device than that is the cue sheet, which is not at all hard to make once the pro- jectionist becomes accustomed to doing it. During the first projection, the pro- jectionist should watch closely at the end of each reel, selecting some particu- lar point at which the changeover should be made. (For instance: Gloria Swan- son sets down in chair by well.) The trouble with this, however is that the changeover mark is easier, and most men are not going to do any more work than they have to. If the projectionist really does his full and complete duty and puts on the best show it is possible to put on with the equipment and the film supplied, that projectionist is going to be pretty reasonably busy — and I don't mean maybe. However, it is well to remember that the projectionist of today is receiving from three to eight times what the projectionist received in the days when he was the "motor" as well as the projectionist, and it's not go- ing to do him any particular harm really to work during the relatively short period he is on duty. Now, don't for an instant imagine I am razzing anyone. I most emphatically am not! I am merely citing the facts, as I see them, in a matter that is of in- terest and importance to us all. HOST EXCELLENT ACTION RECENTLY during my visit to a cer- tain city, the business representa- tive of the local union of which I was the guest, related this circumstance dur- ing a conversation regarding the need for projectionists to study their business : "I certainly do believe our men should study," he said. "I also am of the opin- ion that lack of study means inefficient work, which is, of course, bad for the union itself. Many men think that if they have a union card, that is quite sufficient and all they need. We had a member who was incompetent. We put him in job after job and he always got fired. Finally he left town and was gone three years but as he always kept his dues paid up, we carried him on the rolls as a member in good standing. "Finally he came back, and at a time when we had three very competent per- mit men working. I talked with him and soon found he was just as he always had been. He proposed that I take one of the permit men off and put him to work. This I promptly refused to do, whereupon he demanded whether his card was good or not. "I told him his card was not good enough to cause me to throw a good man out of work in order to put a notoriously poor man in his place, whereupon he told me what he would do about it. But at the next meeting the local sustained me in my position, and he faded out of the picture." That, gentlemen, is pretty nearly ex- actly the words used by this business representative in describing the incident to me, and I here and now make the point blank assertion that I most sin- cerely wish we had more business agents with such a viewpoint and sufficient stamina to do likewise. I also wish that all locals would take the enlightened, ad- vanced stand this one did. It is very true that conditions are such that it is not always possible for a local to refuse membership to applicants who are not fully equipped with knowl- edge, but certainly it is very possible, once admitted, to place them in the less desirable jobs until such time as they have remedied their defect, or at least made some real progress in that direction. Inefficient work is bad enough now. Wide film is coming and when it arrives, inefficiency then will be a very much more costly thing to the exhibitor. In- deed, I believe wide film will set up a condition in which the man who lacks knowledge in matters technical will be found to be incapable of coping with the situation. November 22, 1930 Exhibitors Herald-World 47 THREE QUESTIONS FROM John E. Allen of West Webster, N. Y., comes the following letter : "Dear Mr. Richardson: Here's a let- ter from a somewhat intermittent reader of your pages in the Herald- World. Perhaps it is because of my not reading your articles more often that I have to pop these questions to you, but the Herald-World is in great demand around here and your articles often are cut out before I get to it. "We opened with sound last week, have a Syncrodisk outfit with a special Stromberg-Carlson amplifier and four Racon directional horns that cover our 300-seat house perfectly. We have a rubber screen and have put two speak- ers on each side of the screen. In spite of the fact that the house was declared acoustically bad by engineers from the Victor company, we have used no pad- ding or other preparations for the walls and the sound is as good as any I've yet heard. Now here are the questions: "(1) Do you think that a monitor speaker is essential in the projection room? My projection room was equipped with one, but the incessant blat from it made it very confusing. I think the less confusion there is in the projection room the better off the projectionist is, so I cut mine out and cued my pictures as I did in the silent days, by action rather than sound. The results are good. I have a buzzer that is connected with the auditorium, and a system of rings for establishing the volume. How- ever, I note that all the large theatres in Rochester have the monitor horns, and I want to have things right. Hence the question. "(2) Can anything be done about the way producers and distributors send out there sound prints — on so many reels, I mean. We played Paramount's 'Vir- ginian.' By actual measurement it was 8,029 feet long, yet it came to me on twelve reels, and one of them, the fifth, was only about 250 feet in length. Im- agine the time a fellow has lacing up his projector and trimming his arcs in the few minutes allowed by this extreme shortness! We still have the old fashioned arc lights, too — those you ad- just by hand. "(3) I notice that all prints from Paramount for our disc equipment carry a sound track. What is the best way to tackle the problem of masking this off? Whatever I do like this must be done by myself. Little cooperation from friend manager. He doesn't seem to care whether it shows or not, but for me it spoils the whole picture, and I believe that it does distract the attention of the audience. "I'm just learning the projection busi- ness. I've projected for six years, I'm 20 years old now. There is a heck of a lot that I don't know. I've always made enough from this work to help a lot in paying for my education and I'd like to Is Your Theatre Lighting Out of Date 1 Your present lighting system may be only two or three years old — but still out of date. Theatre lighting systems have developed rapidly in the last few years — and we have been leaders in this rapid development. Competition is so keen in the motion picture theatre busi- ness that you owners and managers cannot be too careful in making certain that your patrons are well pleased with your theatre and its arrangements. Antiquated lighting often drives away your more particular patrons. It is our business to advise with owners of theatres regard- ing their lighting systems. We will gladly place the complete facilities of our organization at your disposal in determining what is needed to bring your system right up to the minute. And there is no obligation on your part when you take ad- vantage of this advisory service. Would you like to see a copy of our most comprehensive theatre lighting catalogue recently published? A copy is yours for the asking. 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Makers of Orthogon Eyeglass Lenses for Better Vision BESTEROPTICON Slide Projector Low in Price — High in Results Price $26.00 at All Dealers BEST DEVICES CO. 200 Film Bldg., Cleveland, Ohio 48 Better Theatres Section 20/40 to 100/200 Ampere 2-Bearing Actodector Arcs of Uniform Intensity Projection arcs of unvarying brilliance and uniform intensity — even during change-overs — are assured by the use of Roth Actodectors. They are particularly suited to sound equipment because of their quiet operation which results from proper design, liberal proportions, dynamic balance and exceptional com- mutation. Furnished in both 2-bearing and 4-bearing types — Various sizes from 20 to 600 ampere capacity — Standard voltages of 75, 85 and 100 volts. ROTH BROTHERS AND COMPANY Division of Century Electric Company 1400 W.Adams St. » » » » Chicago, Illinois THEY KEEP A-RUNNING" ,-*»***,„ Proper projection PURGED SCREENS TfifeKHr* P»y only that "«■ Sole by , 250, LJa* ^Corporation M- Toledo, Ohio 1 * White Light | November 22, 1930 go into it as a regular thing, but it sure is hard to make the union in Rochester. They offer no encouragement at all. Of course I don't blame them. Times are hard and theatres are closing up, but I think that if I learn all that I can I'll get a chance sometime. Mr. Lewis Town- send, who was chief projectionist at the Eastman theatre in Rochester, says that there is a lot of room in this field yet. Do you think that it is an opportune move on my part to plan on entering it? "I hope that all this hasn't bothered you too much and take this opportunity to thank you in advance for the infor- mation." I, myself, am not, and never have been, so very certain as to the value of a monitor horn. My own view is that it would be far better if some sort of a speaking tube arrangement be run from the horns themselves to the projection room. That would, it seems to me, be not at all difficult to do, nor a very ex- pensive one either. It need be only a sheet metal pipe, perhaps two inches in diameter, which could be run either through the basement or over the ceil- ing. It could be joined to the horns by means of a rubber hose attachment and could end in the projection room in a mouthpiece so that the projectionist could listen to the sound at any time he wished to, without the annoyance of the continual bla-bla-bla of a horn located in the room. I don't know through just what length of pipe sound would be most distinct, but I do know that one time when I was engineer at a coal mine, I ran a two-inch iron pipe more than 200 feet and used it as a speaking tube. It had one right angle bend and worked perfectly. I agree with Friend Allen, that the monitor horn is more or less of an infernal nuisance. I merely offer the foregoing as one possible satisfactory substitute. As to the second question, there is, in my judgment, no good reason for send- ing out reels as short as those referred to. They are a nuisance to the projec- tionist, and as far as I am able to understand, they serve no really good purpose. With the projection room properly ventilated, so that all smoke and gas will be carried away in case of fire, it seems to me that there is no objection to the 2,000-foot reel which overbalances its many advantages. I do not believe the 2,000-foot reel should be discarded, if it is possible to retain it. Of course, it must be remembered that the length of a reel is now partly dictated by the considerations of disc recording. With discs there is not only a changeover of film, but a separate changeover of sound record, and the disc record is made to end at the most advan- tageous place. With regard to question three, the only thing one could do would be to install a narrow cloth curtain on the left side to match the screen border in color, so arranged that it can be moved in and out. A manager certainly should co- November 22, 1930 Exhibitors Herald-World 49 operate with the projectionist in a mat- ter of this kind. One is very much in error in supposing that that blank strip of screen at the side does not detract very much from the beauty of the pic- ture, and anything that does that, affects the box office unfavorably. Brother Townsend is right — there is still plenty of room in almost every field of human endeavor, but it is a mighty hard time to "bust" into anything right now. The Rochester union doubtless has men out of work, and those men live in Rochester. The union naturally feels that it has a right to the jobs in Roches- ter, • and it has, provided the men be thoroughly capable men who respect their profession, study their business and try to get the best possible results on the screen and in the horns. If the union has men who are not in that class — well, that is another story. I hope, however, that it has no such members in its organization. VARIOUS THINGS JOSEPH PLAZA writes from Ocean- port, N. J., as follows: "Dear Mr. Richardson : Many thanks for the sample of Grandeur film you sent me. Some day, Brother Richardson, I hope to be a great big man like yourself. I am studying hard to that end. I have the Bluebook, which certainly is worth far more than the price I paid for it. And now for a few questions: "My picture seems to have a great deal of flicker. I use Simplex projec- tors, with D. C. at the arc. Use a two- wing, shutter which I made myself from cardboard. Current is taken through a mercury arc rectifier. I am using 22 amperes at the arc, which latter is per- fectly steady. What can I do to elimi- nate the flicker? "Secondly, suppose you were going to change a reflector arc lamp which em- ployed a condenser to a straight reflec- tor arc lamp — that is to say, you were going to eliminate the condenser. How would you determine the right kind of reflector to use? "Thirdly, what kind of cement do they use on the double-bearing intermittent to keep the oil from leaking out? What would you do if the oil leaked out of the glass oil sides?" (In the first place, Brother Plaza, you gave me quite a laugh when you said you wanted to be a "great big man like me." If you mean physically, all right! I'm six feet tall and weigh 230 — about. Otherwise, I'm not particularly "big." I only claim to be one of those chaps who has tried through many years to do the best he could. Quite a number seem to think my work has considerable merit. Maybe it has, but I wish it might have been a whole lot better.) One of the finest possible things in any man's life is the desire to advance in knowledge and in excellence of per- formance. If he has no such desire, then he certainly will never get very far, ItOTECTION MOM HOLD-HI'S 'is WELL AS ItllKGIiARS THE York Round Door Chest is not only thoroughly bur- glar proof. When desired, it may also be provided with an ingenious additional protection against the activities of bandits and hold-up men — the "Hold-up Partition". As a surplus of money is accumulated over the average amount for making change, it is slipped into the interior through the slot shown in the illustration. The operation of the inner door, however, is in the hands of an executive or trust- ed employe who collects the money at suitable intervals. The "Hold-up Partition" thus offers a disconcerting obstruction to bandits who attempt raids during business hours. Illustrated folder describing the York Round Door Chest in detail will be sent gladly on request. Write for it today. The York Chest, when installed, is anchored in a solid concrete block, giving complete protection against fire. It cannot be removed from the building or attacked at any point except the heavy, thief- proof door. The saving in burglary insurance alone will pay for the York Chest in a reasonable length of time. Sa™S YORK SAFE & LOCK CO York, Pennsylvania « PERFECT AIR CONDITIONING *tf*± :^^'S Lt**v :M* Pure, washed air — no dust — no chilly drafts — no noise. A nation- wide success. Write for complete details. Kooler-Aire Engineering Corp. 1915 Paramount Bldg. New York, N. Y. Approved by Fire Officials FLAMEPROOF 2*1 00 W H FILM CEMENT] ITJUST WONT BURN HEWES-GOTHAM CO. 520 West 47th St., New York W Z w ft X w K o 50 Better Theatres Section November 22, 1930 The First Projectionists' Union? Here Are New Orleans' Credentials DOWN in the city of New Orleans, I was told by members of local 293, that it was the oldest motion picture projectionists' organization in these United States of America. I questioned this statement, believeing that while it was made in good faith, the New Or- leans men were nevertheless in error, especially when they told me the New Orleans union was organized in 1908. It seemed to me other unions had been organized prior to that, notably the one in Chicago, where I was working as pro- jectionist during that year. My doubts were set at rest, however, when E. M. Snyder went home and dug up the two working cards which are herewith sub- mitted for your consideration so you can judge for yourself whether or not Snyder is supported in his contention. You will take notice that the first card bears the name, "International Brotherhood of Electric Picture and Projection Machine Operators." It is probable that in a cut the seal will be invisible, but it is nevertheless there and reads, "I A T S E Branch Number 1 Moving Picture Operators Union, New Orleans, La. Organized January 1, 1908." The second card bears the same seal, but you will observe the name has been altered. It reads, "New Orleans Mo- tion Picture Operators, Branch one, I A T S E." However, on the cover of the card case, the following appears, "MP&PMO, New Orleans Local Num- ber one, Branch of the I A T S E." There, gentlemen, conversation is all right, but it really seems to me that these cards settle the matter, insofar as Orleans Moving Picture Machine Operators Jan. cw (54 INTERNATIONAL BROTHERHOOD OF Electric Picture and Projecting ...Machine Operators... THIS IS3. 1~0 That JE^^J&gJsfl is a ptcmiber in gootl-st, QccupattQn --fcarStf. * . . . Jjfc. - .«- . ■gSMKag&>«f»i«' *f *L£J BE A SHOWMAN! You yelled for a great picture that would bring the kids hack- lier© it is! TOM S A^W Y E It BOOK IT! GET BEHIND IT! CLEAN UP WITH IT! PARAMOUNT Ol 101 Nn Q Entered as second-class matter, August 20, 1917, at tht Pott Office «c Chicago, 111., under the act of March 3, 1S79. Published Mn»/cmhpr 'JQ IU1I.I '* ,v"' r,,"• ^ weekly by Quigley Publishing Co., at 407 South Dearborn St., Chicago. Subscription, $3.00 a year. Single copies. 25 cents. IXOVeiTIDer j^f, |-f.j*_. m Where there's ill th Perfectly Simple Arithmetic: America's foremost wit plus most quoted humorist plus biggest radio name plus highest paid columnist plus clown prince of comedy plus supreme entertainer, multiplied by "They Had to See Paris" plus "So This is London" plus And What Have You? A GRAND TOTAL OF from the stage success produced by JOHN GOLDEN WALL ROQ U$ Just signed for two more years as star in FOX pictures h LOUISE DRESSER Joel McCrea Helen Cohan Sharon Lynn J. M. Kerrigan Play by Winchell Smith and Frank Bacon HENRY KING'S PRODUCTION n November 29, 1930 EXHIBITORS HERALD-WORLD BEST TALKING Produced by HAROLD LLOYD Corporation A PARAMOUNT Super'Special HAROLD LLOYD EVER MADE! And It's Mopping Up frown Coast to Coast! "'FEET FIRST' got biggest business this house has enjoyed in eight months." — Strand, Milwaukee, Wise. • "Crowds standing over a block long to get in to 'FEET FIRST'. News- papers and audiences say the great- est Lloyd ever made." — Paramount, Denver, Col. "Lloyd doubled average business at this house." — Kirby, Houston, Tex. • '"FEET FIRST' broke all box office records for past twenty months." — Paramount, Texarkana, Ark. • "Lloyd, first picture to play without stage show and increased receipts 50%." — Paramount, Seattle, Wash. • '"FEET FIRST' did best business we have had in many months." — Paramount, Atlanta, Ca. • "Opened to marvelous business, with crowds in continual uproar of laughter." — Saenger, i\ew Orleans, La. • "Matinees on Lloyd biggest in years. Public carried away with laughter." — Florida, Jacksonville, Fla. "Record crowds came to sit in seats but rolled into the aisles with laughter." — Newman, Kansas City, Mo. • THIRD WEEK OF TREMENDOUS BUSINESS AT RIALTO, NEW YORK -AND NOT A DOLLAR LET-DOWN! In These Times, when ONLY BIG Pictures Get BIG Money, Lloyd Offers his Latest and BIGGEST! W FEET FIRST 9? EXHIBITORS HERALD -WORLD November 29. 1930 Boom-Time Records Fall! A New Star is Bora!.. 1930's Hit of Hits ! MOROCCO GARY MARLEIVE ADOLPHE COOPER DIETRICH MENJOI7 (OSEF VON STERNBERG'S SUPERB LOVE-DRA1 "I November 29, 1930 EXHIBITORS HERALD-WORLD "MOROCCO"! Hailed as great by Hollywood from the time the first camera started cranking. Brilliant in previews. Chosen by Grauman's Chinese Theatre, Hollywood, from all available prod- uct for $1.50 two-a-day glorification. NOW AT ITS FIRST GALA LONG RUN ENGAGEMENT AT THE RIVOLI, NEW YORK, IT SMASHED EVEN BOOM-TIME WEEK-END RECORDS BY OVER $1,000. AND BIGGER BY THE MINUTE! The New York Herald Tribune sums it up: "The cast, the triumph of Marlene Dietrich and the brilliant direction of Josef von Sternberg make ^MOROCCO' a super- ior picture." It is the type of masterpiece and money-getter that for 18 years has made Paramount PARAMOUNT EXHIBITORS HERALD-WORLD November 29, 1930 . ""-/',s? Sv*. U.S. WAVY S E L E CTS RCA m a nd Awa rds La rgest o rd e n i n %l istor 20 BATTLESHIPS Mighty fortresses of the sea magically transformed into floating auditoriums for naval educational work, and for the recreation of officers and men. ft \ %. - ■'<■ 60 CRUISERS This marvelous era of sound brings the living world in voice and action . . . brilliant nights of drama and music ... to the nation's guardians on the lonely sea. 120 DESTROYERS All to be immediately equipped with RCA PHOTOPHOINE Sound Reproducing Apparatus. All branches of the Navy — Shore Stations, Navy Yards, Marine Barracks, Marine Hospitals, Army Transports — are included in the plan to provide the arts of modern science and invention for the instruction and diversion of the fighting men of the sea. m "^ EXECUTIVE AND COMMERCIAL OFFICES, 411 FIFTH AVE., NEW YORK CITY ... BRANCH November 29, 1930 EXHIBITORS HERALD-WORLD \ A -■■. PHOTOPHONE EQUIPMENT for Sound Reproducing Apparatus J Battleships . . . Destroyers . . . Cruisers! The Jt§f Mighty Fleets of the U. S. NAVY will use RCA PHOTOPHONE EQUIPMENT in showing talking pictures to the Fighting Sons of Uncle Sam ! Following the most exacting tests, RCA PHOTOPHONE won the award in open competition! %% TESTED AT SEA by Naval Experts ... in fair weather and foul . . . against the vibration of heavy gun fire . . . shellshock . . . magnetism from armor plating . . . corrosion! Tested for steadiness of picture and trueness of sound in the face \ of pitching seas and heavy gales, a thousand and one conditions never to be encountered in a \ \ theatre, RCA PHOTOPHONE won on Price, jp Sound Quality and Intrinsic Merit! \ This unqualified endorsement of RCA PHOTOPHONE Sound Reproducing Equipment, for all branches of the U. S. NAVY on Sea and Land, ANSWERS ALL QUESTIONS jk as to price, perform- ance and sound v satisfaction! ■I K- \ J "Y -I ^PHOTOPHONE rrf«!f«^g^^g^ SOUND EQUIPMENT ilmr^vUmtt 'tt ii X OPHOIS.I OFFICES IN PRINCIPAL CITIES OF UNITED STATES, CANADA AND FOREIGN COUNTRIES M^^B^M BIGGEST NAMES in SHOW BUSINESS Winnie Lightner - Joe E. Brown - Willie and Eugene Howard - Bert Lahr - Fannie Ward Lois Wilson - Leo Carrillo - Polly Moran Lew Fields - Irene Franklin - Cecilia Loftus - Trixie Friganza - Clyde Cook - Shaw & Lee - Codee & Orth - Otto Kruger - Lou Holtz Clifton Webb - Fred Allen - Miller & Lyles - Nan Halperin Herman Timberg - Betty Compton - Georges Carpentier - Ann Pennington - Eddie Foy, Jr. - Jack Buchanan - Mischa Elman - Bessie Love - Chester Conklin - Milton C. Work - Lew Fields - Lupino Lane - Walter Winchell - Mark Hellinger - Max Schmeling Ruth Erring - Lynne Overman Irene Rich THAT CHALLENGE THE BIGGEST FEATURE SHOW AT THE NATION'S BEST THEATRES/ BELIEVE IT OR NOT SERIES Most famous newspaper feature the world has ever known brought to life by and with ROBERT L. RIPLEY LOONEY TUNES SERIES Vitaphone Song Cartoons thc?t are the funniest on the screen. 1 REEL COMEDY SERIES (Booked Separately) Comedy that is real comedy. With the greatest comedians of stage and screen. THE NAGGERS SERIES Domestic comedies' starrinq Mr. and Mrs. Jack Norworth. Most natural, human fun- fests of the screen. 2 REEL COMEDY SERIES (Booked Separately) No program is complete without one. Produced with the class, stars, production value of features. DRAMA series (Booked Separately) Famous Dramatic Stars of Broadway and the screen in stories that match the appeal of features. MUSICAL COMEDY series (Booked Separately) Think of the world's greatest musical comedy stars and you'll find them all in _ this series. CELEBRITY series (Booked Separately) Celebrities that are the ace personalities of the show business. Bringing to the screen the individualities that made them famous. in EXHIBITORS HERALD-WORLD November 29, 193d Now you can attract the 7 person, top! 15,000,000 people in the United States — one out of every seven — have defective hearing. Until Western Electric Hard- of-Hearing Sets came along, this seventh person could not hear talking pictures clearly. This equipment — connected directly with the Western Elec- tric Sound System — affords the 15,000,000 men, women and children with defective hearing the sought- for opportunity of fully enjoying talking picture With the Western Electric Hard-of- Hearing Set he hears every word! can be made on request. entertainment. It attracts their patronage! It builds good will. Leading theatres are equipping with this apparatus. Here is an- other evidence of the advantage gained by installing a Western Electric Sound System — the com- plete system that offers exhibitors every possible new development to help stimulate box office receipts. The cost is small. Installations promptly. Complete information. Westertk SOU N D \Electric SYSTEM Northern Electric in Canada Distributed by Electrical Research Products Inc. 230 W. 57th Street, New York SWHR 0f a woman s tew r w ith ELY RENT RO JOS ERT AMES UNH -PHIHE D vI5 tiHOW Directe d by JOHN ROB ERTSOH the story "THE R ^"".VrMO"^" »» AGGED by V/. B. KAaxw SU Iforld Globe premiere Theatre ftfevo York priday* govern her 28 ~N / / JProsper witfi CblumbicL v**& BIG &£* ONH OH BOY! WAIT THE FUNNIEST ik /; ./- \ vV. r »,) » GEORGE CHARLIE VERA GORDON SIDNEY MURRAY VbKA UUKUUIN Kate Price Directed by VIN MOORE • Presented by Carl Laemmfe Produced by Carl Laemmle, Jr. m THf COH£/v$ ^NO *ELIYS IN ATLANTIC CITY TOOK THE WHOLE COt/NTRY &y STORM ' THE COHENS *»«"££ P^R/S SHOO* THE AFTERS W1TH LAUGHTER '. riLL YOU SEE OF THEM ALL !! «<. l^~ ^r J ,f ^ su i Qcm ™ >ft lir % l<^-: __JJu<*>v I FIRST IN FEATURES - FIRST IN SHORT i FIRST IN FIRST RUNS EVERYWHER BROADWAY STARS FOR FEATURE QUALITY SHORTS WALTER CATLETT Mazda Names That Glitter On Broadway Marquees Now Set to Blaze from Every House in the Country • . • BROADWAY HEADLINERS BENNY RUBIN . . . WALTER CATLETT . . . W. C. FIELDS CLARK AND M'CULLOUGH RING BOX-OFFICE BELL ON SHEER DRAWING POWER! ID CLAMOR STORMS BOX-OFFICES 3R MICKEY McGUIRE COMEDIESI uve Trade Leaps to New Highs as Titan Kid Comedies Make Direct Bid for Youth Patronage! MICKEY; McGUIREl BOOK ENTIRE SHORT PROGRAM AND FORGET ALL COMEDY WORRIES OAPWAY HEADLINERS 6 DANE-ARTHUR COMEDIES 6 LOUISE FAZENDA COMEDIES 6 NICK AND TONY COMEDIES 8 MICKEY McGUIRE COMEDIES 12 HUMANETTES 12 TOBY THE PUP Tune in on RKO Hour Every Friday NBC Red Network 10:30 P. M. Eastern Standard Time *oa. U. S.^ Pal. Off w The Independent Film Trade Paper EXHIBITORS HERALD WORLD Home Office: 407 S. Dearborn St, Chicago In This Issue — U. S. DECISIONS Supreme Court Ruling May Mean Return to Deposit System, Say Leaders in Film Cir- cles— Tribunal Finds Arbitration Clauses of Uniform Contract Have Tendency Toward Restraint of Trade, and Holds That "Obvious Purpose" of Credit Committee Arrangement Is to "Coerce." UNITED ARTISTS CHAIN Twenty-five Theatres Planned by United Artists in Three States on Coast as Nucleus of Nationwide Circuit— Goldwyn to Take Charge of Studio Activities So That Schenck May Direct Chain Expansion- — Negotiations with Harold B. Franklin Reported Under- way. COMPLETE INDEX TO CONTENTS NEWS Hundred musicians get work as St. Louis strike is ended — East- ern Pennsylvania MPTO votes to give all receipts of special matinee to unemployed. Quittner suit brings total damages sought against MPPD'A to 10 millions — Joseph M. Schenck and Lichtman deny latter is joining Warners. Blue laws of Wisconsin and Vermont face legislative and court fights — Pennsylvania supreme court rules talking films are legal evidence. Now comes plan to unionize models; 50,000 of 'em in New York alone — Berlin Chamber hits unfair critics when talker sales abroad drop. DEPARTMENTS The Short Feature 54 Music and Talent 49 Box Office Promotion 43 Classified Advertising 56 Chicago Personalities, by Jim Little 58 FEATURES New Product 31 The Voice of the Industry (Letters from Readers) 55 Securities Price Range 22 Hollywood, by Douglas Hodges 36 Broadway 20 Sound Reproduction 41 Pictorial Section 23 J. C Jenkins — His Colyum 35 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Paramount, Fox, Eastman Kodak, Metro-Goldwyn-Mayer, RCA Photophone, Western Elec- tric, Universal, Radio Pictures, Warner Brothers, Columbia, National Screen Service, Chalmers Publishing Company, Herald- World Book-Shop. MUSIC AND TALENT— Leo Feist, Inc., Red Star Music Com- pany, Remick Music Corporation, Julia Dawn, Otto Gray, Brooks Costumes." CHICAGO i07 South Dearborn St. Telephone Harrison 0035-36-37-38 Cable Address : Quigpubco EDWIN S. CLIFFORD, General Manager ERNEST A. ROVELSTAD, Managing Editor GEORGE CLIFFORD, Business Manager HOLLYWOOD 1605 North Cahuenga St. Telephone Gladstone 2118-2119 DOUGLAS HODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES NEW YORK 565 Fifth Avenue Telephone Wickersham 2366-2367 JAY M. SHRECK, Netc York Editor HERRERT FECKE and RAYMOND GALLO Advertising Representatives LONDON THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 *UBSCRIPT!ON RATES: United States and its possessions, Canada and all countries of the Americas— —$3.00 per year; Great Britain and its colonies £1 per year. Other foreign countries $5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. Th« HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request. aovkw Editorial Supreme Court Decisions LEADERS in motion picture trade circles see no occa- J sion for the industry to become disturbed by the de- cision of the Supreme Court of the United States to the effect that the arbitration provisions of the Uniform Ex- hibition Contract are in violation of the Sherman Act. The new contract and arbitration proposals, drafted a* a result of the 5-5-5 Conference and expected to be in operation within a year, were drawn with the thought in mind to conform with the practices approved by federal agencies. M. A. Lightman, re-elected president of the Motion Picture Theatre Owners of America, informed the exhibi- tors at their convention in Philadelphia that the exhibi- tors' organization through its representatives at the 5-5-5 Conference had "offered many constructive thoughts and in most instances got what we wanted." Abram F. Myers, president and counsel of the Allied States Association, while holding that the decision "has an important bearing on other activities of the produc- ers," points out that "fortunately the way is left open for the solution of all problems by negotiation between the real parties of interest, such as was attempted in the 5-5-5 Conference." Thus, in the statements of the presidents of both na- tional organizations of exhibitors there is found an indi- cation of the conviction that the industry has no reason to be alarmed at the Supreme Court decision affirming the opinion of Federal Judge T. J. Thacher. Even more conclusive is the fact that the industry has gone along with its steady progress on an even keel for the twelve months since the Thacher decree was handed down, a period in which the film business has been adapting itself to the stipulations of the decision while at the same time, by the 2-2-2 and then the 5-5-5 Con- ference, undertaking through its leaders to write a new instrument which will satisfy the changed conditions brought about by that decision. It is to be expected that in a similar manner the in- dustry also will approach the requirements of the United States Supreme Court decision that the Credit Committee system is unlawful. This opinion overrules the decision of Judge Thacher, who had held that the credit require- ments of the distributors were not in restraint of trade. The Government in its argument had maintained that it was illegal to require that persons acquiring theatres, by purchase or otherwise, be responsible for the consumma- tion of exhibition contracts entered into by the previous owners or operators. While this ruling will require readjustment of the method of disposing of such contracts, leaders are confi- dent that the industry will settle this problem to the mutual satisfaction of all branches concerned, as it has done with its major problems in the past. It appears now that each distributing company must work out its own contractual regulations. One possible action as a result of the decision is a return to the deposit system. A Notable Opportunity THE theatre building program announced by Mr. Joseph M. Schenck for United Artists is of dimensions and character offering a notable opportunity for intensive development in motion picture theatre design. Twenty-five new theatres are to be constructed. Such a number represents a broad field for architect and engi- neer to work in concertedly, pooling the special knowl- edge of each through project after project, experimenting with this idea and that, seeking an ideal solution of the utilitarian and aesthetic issues so dynamically involved in this highly specialized type of structure. Then, each theatre is to seat in the neighborhood of 900 patrons, turning the course of theatre design in a direction opposite that along which the development of the motion picture theatre has generally been conducted. The splen- dor of mere magnitude will be here ignored in an attempt to realize a more fundamental beauty, and because of the relatively small investment permitted per theatre, it is likely that function, rather than a mere architectural style, will dictate the forms by which that simpler idea of beauty shall be expressed. Vision and audition — these are the predominant func- tional factors to which every aesthetic impulse of the de- signer must be subordinated. The physical comfort of patrons, achieved through a truly scientific method of air conditioning and (with justified emphasis) through ample spacing of chairs, is also of paramount functional impor- tance. Only after these come "looks." The time has also arrived for a new consideration of the problem of vision. Already we are preparing for the es- tablishment of the wider screen image, and quite probably it may be taken for granted that United Artists will antici- pate this innovation structurally in its new houses. Such preparation will give the architects and engineers an ex- traordinary opportunity to consider the reallocation of the projection room so that the angle of projection is reduced to a minimum — and preferably, of course, to zero. And they will also be able to confront auspiciously another readjustment that is invited, if not demanded, by the wider screen image — the reduction, both horizontally and ver- tically, of the angle of vision from the main floor. As a program, therefore, the 25 theatres to be erected by United Artists by next August offer a splendid chance to place the motion picture theatre in an up-to-the-minute laboratory — a laboratory, if you please, of both science and art — out of which can come a series of buildings perfectly adapted to the process of presenting, with complete ef- fectiveness, the new motion picture. PLACING in practice the plan announced by M. E. Comerford at the exhibitors' national convention in Philadelphia for theatre cooperation in general indus- trial aid, the board of managers of the Motion Picture Theatre Owners of Eastern Pennsylvania has made the commendable decision to donate the proceeds of a special matinee for the relief of unemployment. If member units of the MPTOA should do likewise, the added good will should more than repay them. Exhibitors HERALD-WORLD MARTIN J. QUICLEY, Publisher and Editor Incorporating Exhibitors Herald, founded 1915; Moving Picture-World, founded 1907; Motography, founded 1909; The Film Index, founded 1906. Published every Friday by Quicley Publishing Company. 407 S. Dearborn Street, Chicago: Martin J. Quigley, President; Edwin S. Clifford, Secretary; Gtorgt Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre- spondence should be addressed to the Chicago office. Betteb Theatres, devoted to the construction, equipment and operation of theatres, is published every fourt* week as section two of Exhibitors Herald- World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two *i Exhibitors HbraltvWobi.d. Other Publication*: Thi Motion Picturb Albianac. Picture! and Personalities, published innually; Til Chicagoaw. November 29, 1930 EXHIBITORS HERALD-WORLD 17 Return to Deposits Plan May Follow High Court's Decisions Will Decide Exhibitor Credit By Individual Case, Says Hays New Contract Conforms to Thacher Ruling, Declares M P T O A — "Smashing Victory," Asserts Myers (Special to the Herald-World) NEW YORK, Nov. 28. — Return to the deposit system in the contractual relation between motion picture distributor and exhibitor is seen in trade circles here as a possible result of the decisions handed down by the United States Supreme Court this week in holding illegal the arbitration clauses of the Uniform Contract and the Credit Committee arrangement. Otterson's Dime Left Immediately by Plane (Special to the Herald-World) NEW YORK, Nov. 28.— John E. Otterson, president of ERPI, re- ceived the following wire from Walter May, president of the Adver- tising Club of Portland, Oregon: "Advertising Club of Portlands launching campaign to raise one hun- dred thousand dimes for funds to produce talking pictures featuring Oregon." Otterson's dime left New York by air mail immediately. J. L. Warner Will Stay in Charge of WB, F N Production (Special to the Herald-World) HOLLYWOOD, Nov. 28.— When Warner Brothers and First National launch their big production program within 30 days, J. L. Warner will continue in charge of all pro- duction, with Hal B. Wallis and C. Graham Baker as co-executives functioning for First National, and D. F. Zanuck functioning in a similar capacity for Warners. William Koenig will be general studio manager for both organizations. Upon his return here from the East, Warner announced a program of 70 features to be made by both. This will comprise, he said, the biggest program ever undertaken by the two organizations. Portland Theatres Sign Two Year Contract with Local Operators9 Union (Special to the Herald- World) PORTLAND, Nov. 28.— A contract was re- cently signed by officials of the Motion Picture Operators' Union No. 59 and by officials of the Fox Broadway, Paramount, Rialto and RKO Orpheum theatres whereby the present wage scale will be maintained for another two years from last September, at the end of which period the union operators ask for an- other raise of $2.50 a week minimum to be added to the present scale. Hopkins and Sherwood To Be Guests of AMP A (Special to the Herald-World) NEW YORK, Nov. 28.— Arthur Hop- kins, famous stage producer, and Robert E. Sherwood, noted playwright, will be the guests of honor at the next weekly meet- ing of the A M P A to be held at the Hotel Dixie on December 4. The announcement comes from Mike Simmons, president. Loew's Votes an Extra Dividend of a Dollar (Special to the Herald-World) NEW YORK, Nov. 28.— Loew's, Inc., has declared an extra dividend of $1, in ad- dition to the regular quarterly payment of 75 cents, payable on December 31, to stock- holders of record December 13. The Hays Organization has under con- sideration whether or not to move for re- argument of the case. A sixty day period is allowed in which to take such action. Means Individual Credit Commenting on the court's opinions, Will H. Hays, president of the M P P D A, said in a statement that "the new decision simply means that individual distributors will determine with individual exhibitors a system of credit in each case." This was taken to mean that the individual compa- nies may deem it necessary to require de- posits on pictures in order to safeguard their interests. Hays also declared that the decisions serve definitely to clarify the relationship between distributor and exhibitor as to both credits and arbitration. Complaints Brought Uniform Contract The deposit system was the source of constant complaint from exhibitors, com- plaints which eventually led to agreement upon the Uniform Contract, whereby the deposit requirements were eliminated. There are many who believe that the re- turn to the deposit system will be detri- mental both to the distributor and to the exhibitor, especially the smaller theatre owner. They point out that with deposits in force the field of production is opened to many mushroom concerns employing high pres- sure salesmanship. "These companies," one man pointed out, "make glowing promises, obtain deposits, probably make one cheap picture and then disappear and the poor exhibitor is left holding the bag." Another man asked: "If we return to de- posits what is the exhibitor going to do who already is burdened with the cost of sound, many now having their theatres in hock?" There has been some question as to the future of the Film Boards of Trade. It is definitely known that these will continue in operation as in the past for they represent the industry's field force and their activi- ties have become so diversified that arbi- tration was but a small entity in the scheme of things. It was pointed out at the offices of the Hays organization that ever since the Judge Thacher decision was handed down in October, 1929, hold- ing the Uniform Contract and its ar- bitration provisions illegal, the forms of contract used by distributors have not contained a compulsory arbitra- tion clause. A new standard license agreement, providing for voluntary arbitration, was agreed upon at the 5-5-5 conferences of the distributors and exhibitors. This proposed con- tract was officially indorsed at the M P T O A's recent convention in Philadelphia. Abram F. Myers, president and counsel of Allied States Association, while declar- ing that the Supreme court action "has an important bearing on other activities of the producers," stated that "fortunately the way is left open for the solution of all problems by negotiation." He said that as a result of the rulings "the Hays Organization can no longer impose their arbitrary will on the exhibitors." The court decisions were read Monday by Justice McReynolds. The one on arbi- tration upheld former Judge Thacher's rul- ing in federal court. The Supreme court opinion holding the Credit Committees un- lawful was an overruling of Judge Thacher, who last fall had declared them legal. Progress Being Made, Says Hays Hays in his statement on the arbitration ruling said: "The Supreme court affirmed the deci- sion of Judge Thacher of the U. S. District court in New York rendered a year ago last October. Since that time the industry has not operated under the plan questioned by Judge Thacher. Since then distributors and exhibitors have been developing a new sys- tem of voluntary arbitration to the end that the values of arbitration may be saved without including any compulsory provi- sions, and progress is being made in that direction." Of the ruling on the Credit Committees, (Continued on next page, column 3) Papers in R K O-Pathe Deal All Ready; Dupont Not in Assets RKO Is to Get (Special to the Herald-World) NEW YORK, Nov. 28. — The RK O-Pathe deal is all set with the papers drawn and ready for the approval of attorneys, following which the deal will be submit- ted to the stockholders for ratification. It is in the latter procedure that compli- cations may arise. In the £ve million dollar deal RKO gets certain Pathe assets but the Dupont- Pathe Company is not included in these. 18 EXHIBITORS HERALD-WORLD November 29, 1930 Blue Laws of Two States Face Legislative and Court Fights Wisconsin Assemblyman Believes Next Senate Will Wipe Out 75-Year-Old Measure — Constitutionality of Vermont Sunday Closing Act Up to Supreme Court Prediction that Wisconsin's 75-year-old blue laws will be wiped out by the 1931 legislature, and action that will give Vermont's Sunday closing law the acid test of a ruling on its constitutionality by the State Supreme Court, were two developments this week of more than unusual significance. number of signatures put at These developments follow the victory of the theatre men in California at the No- vember elections when the proposed Sunday closing bill was downed at the polls by 700,000 plurality, or six to one. Assemblyman John W. Grobschmidt, of Wisconsin, who fought for repeal during the last session only to see the movement defeated in the senate, declares he believes the senate of the 1931 legislature will kill the measure. The move in Vermont that brings the blue law before the supreme court of the state follows a number of arrests made in the last two or three weeks in connection with the operation of theatres on Sunday in Rutland, as well as the indoor golf courses. I. W. Mackay, manager of two theatres in Rut- land, was arrested recently. In court last week it was decided to send the case direct to the state supreme court without jury trial in the lower courts. Mackay, since his arrest, has continued to operate on Sundays. Mayor OK's Sunday Shows (Special to the Herald-World) ALBANY, Nov. 28.— Advocates of Sun- day motion picture shows scored a notable victory in the city of Binphamton, N. Y., last week, when the mayor signed an ordi- nance which will permit Sunday shows from now on. The mayor vetoed a similar ordi- nance last spring-. Since that time his view- point apparently has changed. Kentucky Theatre Cleared (Special to the Herald-World) LOUISVILLE, Nov. 28.— A jury in the Kichmond police court has held that the Phoenix Amusement Company, of Lexing- ton, operating the Madison theatre in Rich- mond, was not guilty of violatincr the State Sunday closing law by exhibiting moving pictures on Sunday. It was the third time a jury of that city had so decided. the total 10,000. The R K O Mayfair is one of the first of the larger Metropolitan theatres to be equipped with the new system. New Ear Phone for Deaf Announced by RCA, Dictograph Co. (Special to the Herald-World) NEW YORK, Nov. 28.— R C A Photo- phone, in collaboration with the Dictograph Products Company, has perfected a device known as the "Acousticon Seatphone," by which it is possible for people who are hard of hearing to hear sound motion pic- tures with ease. It has been estimated that 10.000,000 per- sons have been lost to the motion picture theatre since the advent of talking films. Indicating the interest which the announce- ment of the development has aroused, pe- titions have been circulated among the members of the New York League for the Hard of Hearing who have pledged them- selves to patronize theatres which are equipped with the Acousticon Seatphone. Similar petitions are understood to have been distributed in Boston, Albany, Chi- cago, Cleveland, Denver, Kansas City, Philadelphia, Pittsburgh, San Francisco, Washington and several smaller cities, with Leon Roos Exhibits New 90-Pound Recording Set; WaMms Will Handle It (Special to the Herald-World) NEW YORK, Nov. 28.— A new portable sound recording apparatus, which its spon- sors believe is particularly well adapted to use in newsreel work, was demonstrated last week by the inventor, Leon R. Roos, at the Miles Projection rooms here. Said to be the lightest and most reason- ably priced outfit on the market, it weighs 90 pounds, and costs $4,250 complete. The apparatus, which is being marketed by Wa- films, records on film and is of the variable density type. Either Mitchell or Bell & Howell cameras can be equipped to record sound with this machine, which is produced by the Tanar Corporation, of which Roos, the inventor, is vice president. British "Two Worlds" Film Held Over at N. Y. Cohan (Special to the Herald-World) NEW YORK, Nov. 28.— "Two Worlds," the E. A. Dupont film which British In- ternational Pictures has been showing at the Cohan here is being held for a second week, commencing today. It is a story of Jewish life in Eastern Europe. Golf Short Held Over At Philadelphia Stanley (Special to the Herald-World) PHILADELPHIA, Nov. 28.— Warner Brothers is holding for a second week at the Stanley theatre here, the Pathe Grant- land Rice Sportlight, "Par and Double Par," which features Bobby Jones, the golf star. Brisbane Thinks Film Industry Deserves Chance In commenting upon the recent de- cision of the Supreme Court, which finds ten of the biggest companies in the industry breaking the anti-trust law, Arthur Brisbane said in one of his columns: "The Supreme Court knows. But let us hope that nothing will be done to destroy prosperity in this great in- dustry, that now leads the world. Even if moving picture men are breaking the anti-trust law, which is more or less of a fossil, it is a com- fort to remember that they are also breaking the hearts of competitors in France, Germany, England and all over the world. "If we have something successful, like automobiles or movies, let us five it a chance." Individual Credit System for Each Exhibitor, Says Hays (Continued from preceding page, column 3) the president of the MPPDA declared: "In this decision a year ago, Judge Thacher upheld the industry's practice in the op- eration of credit committees, bHt this de- cision was reversed yesterday (Monday) by the Supreme court. The new decision simply means that individual distributors will determine with individual exhibitors a system of credit in each case." The statement from the M P T O A headquarters reads: "The Motion Picture Theatre Owners of America has been working in cooperation with representatives of the distributors and the Allied States organization in working out contractual and other arrangements which will be in conformity with the Thacher de- cision. "All have agreed on a contract and this was approved at the convention of our national organization at Philadelphia. We have not received a complete copy of the Supreme court decree and cannot tell whether or not it materially changes the Thacher decision." "Smashing Victory," Says Myers Myers' comment was as follows: "The smashing victory won by the Gov- ernment in the Arbitration and Credit Committee cases means that the producers acting through the Hays organization can no longer impose their arbitrary will on the exhibitors. "This is a complete vindication of the principles for which Allied States Associa- tion stands, and has an important bearing .on other activities of the producers. For- tunately the way is left open for the solu- tion of all problems by negotiation between representatives of the real parties in in- terest, such as was attempted in the 5-5-5 Conference." The New York Times, editorially, be- lieves that all industries will read the deci- sion with much concern. "Business men in branches of trade which have been treat- ing their problems on a group basis will scan carefully every line of the decision of the supreme court with respect to the op- erations of the film boards of trade and credit committees," the editorial reads. Coercion Ruled Aim in Credit Committee Plan [By Washington Correspondent of the Herald-World] WASHINGTON, Nov. 28. — Arbitration provisions of the Uniform Contract and activities of the Credit Committees of the Film Boards of Trade are both in violation of the Sherman antitrust act. These rulings were handed down by the United States supreme court Monday in passing upon the appeal of the distributors on the arbitration matter and the appeal of the Government in the case of the Credit Committees. Contentions of the Government that the arbitration provisions had "a necessary and inevitable tendency to produce material and unreasonable restraint of interstate^ com- merce in violation of the Sherman act" were well based, according to the decision in that cage. •Remanding the Credit Committee case to the court below for action in conformity with its decision finding their operations illegal, the supreme court asserted that the "obvious purpose" of the Committee ar- rangement was to "coerce" certain exhib- itors. The distributors had contended that the Credit Committee requirement that the purchaser of a theatre take over uncom- pleted contracts was to avoid fraudulent transfer for the purpose of escaping respon- sibility under an unsatisfactory agreement for films. November 29. 1930 EXHIBITORS HERALD-WORLD 19 25 United Artists Theatres in West Nucleus of National Chain Schenck Quits Studio Duties To Direct Circuit Expansion Will H. Hays Weds In Quiet Ceremony (Special to the Herald-World) WASHINGTON, D. C, Nov. 28.— Will H. Hays, president of the Motion Picture Producers and Distributors, Inc., and Mrs. Jessie H e r r o n Stutesman, widow of James F. Stutes- man, former U. S. minister to Bolivia, were married yes- terday at the home of the bride's broth- er, Col. Charles D. Herron, who lives in Bethesda, a sub- urb of this city. Mrs. Hays is the daughter of Mrs. William Parke Her- ron of Crawfords- ville, Indiana. Her father was the late Capt. William P. Herron of the 72nd Regi- ment of Indiana Volunteers, in the Civil War. For 40 years, he was president of the First National Bank of Crawfordsville. Will H. Hays Belasco Suffers a Relapse; Slight Chance of Recovery (Special to the Herald-World) NEW YORK, Nov. 28.— David Belasco, who is ill with pneumonia, has suffered a re- lapse, it is understood, and his physician states that he has not rallied and is suffering from general weakness, and chances for his recovery seem to be slight. Mae Clarke to Become John McCormick's Bride At Wedding Next May (Special to the Herald-World) LOS ANGELES, Nov. 28.— John McCor- mick, motion picture producer and former husband of Colleen Moore, and Mae Clarke, stage and screen actress have made announce- ment of their engagement. Plans have been made to have the ceremony next May 14. Prior to coming to Hollywood Miss Clarke was on the New York stage. Mrs. Sam Harris Dies (Special to the Herald-World) NEW YORK, No^.. 28.— Mrs. Sam H. Harris, former stage actress and wife of the theatrical producer, died here after a short illness. She made her stage debut in November, 1904, in the Liberty theatre here, in "Little Johnny Jones." Policy of Cooperation with Independents to Dictate Loca- tion of Houses Resulting from Fox Fight (Special to the Herald-World) HOLLYWOOD, Nov. 28.— Out of United Artists' initial step in opposition to Fox West Coast Theatres— a theatre chain in California, Oregon and Wash- ington for the showing of United Artists pictures — will grow a national string of houses, according to Joseph M. Schenck, head of the company. The Pa- cific Coast chain will consist of 25 theatres, an extension of the original 15 announced, all of which will be completed by August, 1931. This is a nucleus, however, of a more comprehensive system of theatres, which will operate throughout the United States and which will embrace the 20 theatres already operated by United Artists. Schenck announced that he is abandoning his duties as head of the United Artists studios and that he will be succeeded by Samuel Goldwyn. Goldwyn's production duties consist of he wishes to cooperate with all independent making ten pictures, six of which are to be produced by the Art Cinema Corporation and four by Samuel Goldwyn Productions. Eleven other United Artists films on the 1931 program comprise one Douglas Fair- banks, one Mary Pickford, one Charlie Chaplin, three Roland West, three How- ard Hughes-Caddo and one Gloria Swanson. Lesser and Anger Assisting Sol Lesser and Lou Anger are Schenck's chief aids in his campaign to erect a big Western theatre organization. Schenck will give his entire time to construction, dis- tribution and financial problems. Lesser is devoting most of his time to choosing sites for the erection of houses. Each of these will have 900 seats. The first two are to be built in Pasadena and Santa Ana, while six others will go up in nearby cities. Five will be in Los Angeles. Negotiations are said to be underway with Harold B. Franklin, former head of Fox West Coast, who may link the new circuit he is organizing, with that of United Artists. Schenck refused to give any details in regard to these negotiations. Schenck made it clear that United Artists will not build in opposition to any exhibitor who already shows United Artists pictures. He asked that the fact be emphasized that John Barrymore Recovers HOLLYWOOD. — John Barrymore, who contracted jungle fever on a trip into the interior of Gautemala recently, has recovered and is proceeding on his cruise with his wife, Dolores Costello. Will Someone Please Step in and Settle This? Writing under the heading "Africa Is Collegiate," an editorialist in the Chicago Tribune slyly inquires whether African lion hunters get their ceremonies from football pep meetings in American colleges, or whether the pep meetings get them from the Africans. The writer, evidently just back to his desk from a visit to a current motion picture of Africa, wonders if the "rah, rah" is not African and in- sists that "the college cheer leader is as natural as the leaping impala." If colleges didn't copy the ceremonies from the savages, then the savages must have gone "collegiate" listening to football broadcasts picked up on the chief's radio, he thinks. exibitors "100 per cent." Cost Up to $200,000 Schenck will spend all his time next year on the West Coast, supervising the chain as construction and development progresses. The cost of each theatre will be between $150,000 and $200,000, he said. "For several years," Schenck declared, "United Artists has operated about 20 thea- tres in principal cities of the United States, but now we plan to build many theatres in smaller cities, and socalled neighborhood in the larger ones. "We plan to cooperate thoroughly with the independent exhibitor and do not intend to go into a territory where an independent has an adequate theatre. If an independent exhibitor in a certain territory has an old house with obsolete equipment, I hope to help him rebuild his house, or_ go into partnership with him and build a new one. "United Artists does not plan to sell any stock, the building program being financed with our own money. Fifty-one per cent of the stock of the new theatre company will be taken by the United Artists Com- pany, the rest by individual members. Among the latter are Chaplin, Fairbanks, Pickford, Gloria Swanson, Goldwyn and myself." D. W. Griffith is another. Caddo to Continue with U A "Due to the vast expansion of the United Artists theatre building program," Schenck continued, "and the growth of the distribu- tion organization, I have prevailed upon Samuel Goldwyn to take over all production activities of the Cinema Art Corporation. This will be in addition to Goldwyn's activi- ties as producer for the United Artists Cor- poration. I will now be permitted to devote my entire time to the enlarged construction policy of the theatre expansion and the dis- tribution organization. Goldwyn's remark- able success as producer assures the public and exhibitors of a high standard of enter- tainment." Schenck disclosed that the proposed pur- chase by Howard Hughes of a block of stock never materialized, but that Hughes will continue to produce pictures for United Artists distribution. The produc- tion schedule calls for an expenditure of approximately $15,000,000 during the bal- ance of this year and 1931. The theatres will be modernistic in design. 20 EXHIBITORS HERALD-WORLD November 29, 1930 -BROADWAYi A CONVERSATION overheard in the ■^ lounge of one of Broadway's cinema emporiums might be considered illustrative of the public's reaction to the tendency of the theatres to take on sidelines for addi- tional revenue. "Vending machines," said patron No. 1. "Yeh, an' sheet music," said No. 2. "And phonograph records," added No. 1. "And voice recorders," spoke up No. 2. "Everything but speakeasies in these theatres nowadays," said No. 1. A Al Fineman, whom Harry Reichenbach in his Ampa luncheon talk rated as one of those outstanding in motion picture press agentry, is back with Harry, biding his time until financial conditions are more secure so that he may step hook, line and sinker into the field of stage production. A Lou Guimond is making the feathers fly in Joe Gallagher's advertising department at Columbia. A And speaking of Columbia, Joe Brandt thought he was a good picker of football winners until he got into the M G M pool. A With a major portion of the Warner- First National advertising and publicity staff now grinding out copy on the fourth floor of the home office, Al Zimbalist has that woe begone look of lonesomeness. A The supreme court decision on arbitra- tion and credit had Mrs. Parkhouse, C. C. Pettijohn's secretary, handling the boys of the press diplomatically. A It seems we can't get out of the Columbia office. The company this week had one block of Seventh avenue decorated with transcontinental buses bearing signs adver- tising "Tol'able David" at R K O's Mayf air. A Howard Dietz has returned to his desk from a much needed rest. Now it's Si Seadler's turn. A They may deny persistently the merger of R K O-Pathe but there is one merger within the two organizations that can't be denied and that is of the social life of the employes. Witness: The R K O-Pathe basketball and dance affair November 25. No significance, of course. A Congratulations to Charles Steel of Tif- fany. It's his twenty-fifth wedding anniver- sary and in honor of it he and Mrs. Steele were presented with a 40-piece silver serv- ing set by the company's employes. A Max proved a good salesman and bally- hoo artist in conducting the Thanksgiving raffle at the Motion Picture Club. Turkeys, baskets of fruit and sweets, cocktail shakers and whatnot were raffled at 10 and 25 cents a throw. Some were lucky but we bought our bird. A Donald McDonald Ewing, an old pal of newspaper days and now in the Washing- ton, D. C, office of the Hays organization, was in conferring with his chief during the week. And also discussing advertising problems with Frank Wilstach. A Harry Reichenbach believes in speaking out in the open whether it hurts or not. tii bo fly's ears must have burned after his talk at Ampa. Others' chests expanded. A Let's hope you left the gizzard at least for the poor dog to chew on. JAY M. SHRECK. Dressier and Beery What a combination! Below are two scenes from the M G M picture "Min and Bill" which opened at the Capitol theatre in New York November 21. The story was suggested from the book, "Dark Star," by Lorna Moon, and was adapted by Frances Marion and Marion Jackson. Among the others included in the cast are Marjorie Rambeau, Dorothy Jordan, Donald Dill- way and Frank McLyrtn. Poor "Bill" looks as though he was all tangled up, and "Min" — well, the idea of these two being co-starred seems to preclude anything but an excellent production. *S!SSSi November 29, 1930 EXHIBITORS HERALD-WORLD 21 Hundred Musicians Get Work As St. Louis Strike Is Ended Thirty- Week Working Season Is Guaranteed by Settlement What Could One Officer Do In a Case Like This? (Special to the Herald-World) COLUMBUS, OHIO, Nov. 28. — Exuberant over the winning of a football game, 50 students of the Ohio State University attempted to crash the gate at Loew's Palace re- cently. Eight of the students were arrested, but Manager Meniker re- fused to press charges. However, from now on, there is to be a police- man stationed at each theatre to care for small disturbances, according to Chief of Police French, but — what would one policeman do if those 50 students really wanted to get in? Warner Booking and Sales to Have New N. Y. (Special to the Herald-World) NEW YORK, Nov. 28.— Following the re- cent internal consolidation of Warner Broth- ers and First National, the combined book- ing and sales divisions of Warner Brothers, Vitagraph, First National Pictures and Vita- phone for the Metropolitan area, will be housed at the Film Center Building on 44th street and Ninth avenue. The new quarters contain the executive, sales and booking offices as well as the poster and shipping departments of the three pic- ture companies. George Balsdon, Jr., Metropolitan sales manager for Warner Brothers, expressed the certainty that the exhibitor will be well pleased with the centralization, since the com- pany is prepared to render the quickest serv- ice possible in the new quarters. Lichtman Denies >r Tht Going to Warner (Special to the Herald-World) NEW YORK, Nov. 28.— Al Lichtman, sales chief of United Artists, recently reported go- ing over to Warner Brothers, has sent through the New York office of the producing com- pany, an emphatic denial that he has any in- tention of severing his present connection, which he has held for the past four years. Joseph M. Schenck, president and chairman of the board of United Artists Corporation, has joined Lichtman in the denial. Ask Federal Censors In Resolution Passed at Convention of W C T U (Special to the Herald-World) HOUSTON, Nov. 28.— A resolution asking for federal censorship of the moving picture industry because "present day films scoff at prohibition, portray wanton waste and instruct youth in methods of committing crimes," was adopted unanimously by the national conven- tion of the Women's Christian Temperance Union. "Prohibition will be a menace as long as the motion picture industry continues un- restrained," Miss Maude M. Aldrich, the union's motion picture department head, said. Fox and Ambassador Theatres Resume Stage Shows — Dispute Reached Climax September First [By Special Correspondent to the Herald-World] ST. LOUIS, Nov. 28. — The musicians' strike is over. Settlement of the issue with musicians employed by the motion picture theatres of St. Louis was reached at a conference held in New York City November 24, by a delegation from the St. Louis local of the Musicians Union, headed by President Samuel P. Meyers, and national representatives of Warner Brothers, Publix, Fox, Loew's Inc., and Radio-Keith-Orpheum Circuits. Under the terms of the agreement 100 musicians are to be employed in the St. Louis theatres as follows: Ambassador, 27; Fox, 23; St. Louis, 13; Granada, 15; Missouri and Loew's State, 2 each, and the St. Louis Amusement Company 18 in addition to those used at the Granada. According to Associated Press dispatches from New York the musi- cians are guaranteed a thirty-week working season. Resume Stage Shows Both the Fox and Ambassador theatres have announced they would resume their stage shows on Thanksgiving Day. While complete details of the New York agreement have not reached St. Louis, it is understood that all of the difficulties between the musicians and the theatres were ironed out satisfactorily for both sides and that peace will reign for at least another year. Reached Climax September 1 The dispute this year reached a climax on September 1. when the contracts of the St. Louis and Fox theatres with the union ex- pired. The theatres refused to accede to a demand that the status of the_ St. Louis the- atre be changed from a vaudeville to a motion picture de luxe house, thus increasing: its or- chestra from 12 to 20 men. The union also sought to have the Fox increase its orchestra if stage shows were continued. When the musicians failed to reach an agreement with the musicians ort September 1, the Skouras Theatres and the St. Louis Amusement company dispensed with the serv- ices of their musicians although their con- tracts with the union did not expire until September 19. local union, which is affiliated with the Inter- national Alliance of Theatrical Employes and the Motion Picture Operators of the United States and Canada. Charles Potter, owner of the Baltis and National, local suburban houses, filed suit November 18 against the union and the following of its officials : W. J. Croft, J. H. Morgan, Robert Dillon, Russell Ransdell, Jack Herrin, Marion Crawford and W. E. Higgins. The suit was filed in con- nection with the bombing of the Baltis in October. Burroughs has filed injunctions against the union, seeking to restrain it from picketing and placarding the Art, Gauntier and Persh- ing houses. K. C. Non-Unionists To Settle All Disputes Photoplay Medal Goes to "Disraeli" As Best 1929 Film (Special to the Herald-World) NEW YORK, Nov. 28.— "Disraeli," War- ner Brothers picture starring George Arliss, has been awarded the gold medal by the Photoplay Magazine as the best motion pic- ture released during 1929. This follows another medal award to George Arliss, by the Academy of Motion Picture Arts and Sciences, which pronounced his performance in "Disraeli," the best individual portrayal of the year. A third medal was awarded the actor for the purity of his diction, by the American Academy of Arts and Letters. The Photoplay award is said to be sig- nificant in that it represents the opinion of members of the picture going public, thou- sands of whom voted in the contest. The formal presentation of the medal to Warner Brothers will take place some time in December. With Union by Law Stench Bombers Pay Three Visits Within One Month (Special to the Herald-World) KANSAS CITY, Nov. 28— Battles of the non-union Sound Projectionists Association with union men will be fought out only in the law courts, declares _ F. _ E. Burroughs, legal advisor to the organization. Several suits are now pending against the (Special to the Herald-World) FRESNO, CAL., Nov. 28.— Three times within a month, stench bombers have visited the Majestic theatre here, a non-union house. Stanley Company Reports $1,366,992 Net Profits for Year Ending Aug. 30 (Special to the Herald-World) NEW YORK, Nov. 28. — The Stanley Company of America, which is a subsidiary of Warner Brothers, which owns 99 per cent of the stock, reports a net profit for the year ended August 30 of $1,366,992. In addition to this there was a so-called intercompany profit of $5,926,138 from the sale of F N stock to Warners. 22 EXHIBITORS HERALD -WORLD November 29, 1930 Now Comes Plan to Unionize Models! 50,000 of 'Em in New York Estimates Say 5;000 Are Used from Time to Time As Film Extras- Would Seek to Regulate Wages and Overtime (Special to the Herald-World) NEW YORK, Nov. 28. — A union of models, of whom there are said to be about 50,000 in New York alone, to be known as the International Theatrical Art and Fashion Models' Union, is being formed under the leadership of Hugh Frayne, organizer for the A. F. of L., and Leo Le Glaire of the International Theatrical Stage Employees' Union. TT has been estimated that at least 10 per ness agent of the International Photogra- cent of the 50,000 girls employed as models in the city are from time to time used as extras in film productions. The planned union, it was stated, would act as a centralized bureau where motion picture casting directors may find the extras they need without inconvenience. Expect Free Employment Bureau In this connection it is anticipated that a free employment bureau will be part of the organization, which not only will keep the members informed of positions with producing companies which are available at all times, but also will attempt to place models in positions with other industries requiring their services when the amuse- ment field has little to offer. Mrs. Mayme Angle will act as business agent for the new organization, which will have its headquarters at 251 West 42 street here. Mrs. Angle was for ten years busi- ness representative of the Wardrobe Wom- en's Union. Application already has been made to the American Federation of Labor for a union charter. A meeting will be held on December 2 at the headquarters to dis- cuss further plans. Would Regulate Wages, Hours An initiation fee of $5 will be required, with monthly dues of 50 cents, but it is said these figures probably will be increased later. As part of its work, the new organ- ization will seek to regulate wages and overtime for its members, though at no point, it is understood, will it conflict with either chorus or Actor's Equity. Cooperating in the effort to establish the new union are the leaders of allied organ- izations, including Francis E. Ziesse, busi- phers Union, and J. Austin of the Actors Equity Association. These two, with Mrs. Angle and Le Glaire, will function as an organizing committee until the new union has been definitely established. Pathe Releases 39 Short Subjects During November (Special to the Herald-Wortd) NEW YORK, Nov. 28.— During the month of November Pathe is releasing 39 short subjects. Included in the list are: five two reel comedies featuring Nat Carr, Dot Farley, Spec O'Donnell, Ed Deering, Boc Carney, Si Wells and others. Addi- tional subjects being released are three Grantland Rice Sportlights, three of the Vagabond Adventure series, two Aesop Sound Fables, 10 issues of the Pathe News, five issues of the Audio Review, five Pathe Disc News, five Pathe Disc Review and one Knute Rockne football subject. McCormick, Joyce Get Still Film Camera Rights (Special to the Herald-World) LOS ANGELES, Nov. 28.— Control of the Anderson camera and patents has been obtained by John McCormick, formerly con- nected with First National, and Frank Joyce. The camera, designed for commercial photography, uses film instead of plates and is especially adapted to photographing of moving subjects. A process of enlarge- ment accompanies the camera. U. 5. Navy to Install 300 Photophones On Land and Sea RCA Photophone will have more than 300 sound sets aboard United States war ships and in Navy shore stations and hospitals when the government contract is fulfilled. Navy officials have announced that talking pictures will first be installed on the large battleships, with work to begin April 1, 1931. It is expected the entire job will be finished by January, 1932. The contract, awarded to RCA sometime ago, originally called for only 250 installa- tions, but the number has since been increased to include 20 battleships, 60 cruisers, 120 de- stroyers and a large number of Navy shore stations and hospitals throughout the world. Training schools will be opened at the U. S. Navy yard in Brooklyn and at the Naval base at San Diego for instruction in the installa- tion and operation of sound equipment. An- other training school will be located on the Philippine Islands. Present plans call for the schooling of 300 men in a six weeks to two months course. They will be tutored by R C A Photophone engineers. British Movietone News Films Taken 5,000 Miles In Five Days from Africa (Special to the Herald-World) NEW YORK, Nov. 28.— Truman H. Talley, general manager of the Fox Hearst Corpora- tion, in a letter to a member of his staff in New York, calls attention to the speed with which a British Movietone News plane brought to London the pictures of the corona- tion of Ras Tafari as Emperor of Ethiopia in Addis Ababa, East Africa. The Emperor ascended his throne on No- vember 2 and the British Movietone News presented the picture on November 7. Only 10 days later the same film was shown in the United States. The record flight, made by Captain W. Lawrence Hope, was accomplished in exactly five days, having covered 5,050 miles from Addis Ababa to Croyden, England. SECURITIES PRICE RANGE Week Ending November 26 (Special to the Herald-World) NEW YORK, Nov. 28.— The steady progress that has marked the trading for the past week struck a temporary recession in the activities of late afternoon on Tuesday in advance of the Thanksgiving holiday. Amusement shares NEW YORK STOCK MARKET Sales ] American Seating — 100 Brunswick-Balke-Collender 3,300 Celotex _ _ 1,300 Do. ctfs _ 500 Do. pfd 100 I Consolidated Film 2,300 Do. pfd. _ 1,100 Eastman Kodak 14,700 1' Do. pfd — „ 10 1 Electric Storage Battery 2,000 < Fox Film "A" _ 151,700 ' ienetal Theatre Equipment 46,400 Loew's, Inc. ..._ _ _ _ _ 144,200 i Do. pfd. ww 100 ! Do. pfd. xw „ 700 Metro-Goldwyn-Mayer, pfd. ._ _ 500 Mohawk Carpet _ 3,500 Paramount - - 58,700 Pathe Exchange - - 9,700 Do. "A" _ 2,600 Radio Corporation ._ 464,900 Do. pfd. "A" _ — 500 Do. pfd. "B" 4.500 Low 6% 11 7% 6% 30% 13% 18 165% 130% 57 31% 17% 57% 93 90 251/4 11% 4J8 >> 78 6 16% 50 46 Close 6% 11 7% 7% 30% 13% 18 166 130% 59% 32 17% 57% 93 95 251/4 11% 44% 3% 6% 17,4 50 48% had been comparatively slower from the first of the day's trading and showed the following setbacks: AT&T, 2^ points; Eastman Kodak, 2% ; General Electric, 1}4 ; Loew's, Inc., 3J4 ; Radio, y2. The weekly summary follows: Sales Radio Keith Orpheum 273,600 Shubert Theatres 5,700 Universal Pic, 1st pfd 100 Warner Brothers 179,100 Do. pfd .". 100 CHICAGO STOCK MARKET Balaban & Katz 200 Do. pfd 50 General Theatres, Inc 5,700 Marks Brothers, cvt p 165 Morgan Litho 100 U. S. Gypsum 6.700 NEW YORK CURB Columbia Pictures, vetc 900 Educational Pictures, pfd 50 Fox Theatres - 6,300 Loew's rts. Do. war National Screen Sentry Safety .... Technicolor, Inc. Trans-Lux 800 1,300 800 200 2,600 3,300 High 23% s% 41% 20% 39 66 92 20% 6% 6% 43 23% 15 6% 25% 5% 23% 1% 12% 8% Low 21% 6 40 18% 39 63 92 19 6 6% 40% 14% 5% 23% 4% 19% 1% 10% 6% Close 21% 6% 41% 18% 39 65 92 19 6% 6% 42 23% 15 5% 25% 4% 23% 1% 10% 6% November 29, 1930 EXHIBITORS HERALD -WORLD 23 W Film News in Pictures PICTORIAL SECTION Stories Told by the Camera One wouldn't think of Robert Elliot as a detective, but that is the part, a slow mov- ing, sympathetic and relentless role, in which he is splendidly cast in Warner's "The Doorway to Hell." A new and charming study of Grace Moore, Metropolitan Opera star, who made her screen debut in M G M's "A Lady's Morals." She has recently com- pleted work on "New Moon." Bela Lugosi comes from the vampire land himself, and it is no wonder he was chosen to play the role of "Dracula" in Univer- sal's picture by that title which is being directed by Tod Browning. # J^"" , j^L ■ A ^ s " * ,y~f «£J . P ^_ p, ~. j9 *■ ik aH& 'iHH BfcjL "JjHI ^ *J^J0 ■ .■ 1 ,,^ ■;:'" 'A „£*% y "y, % #.- -^D^- ■ d . A distinguished group caught by the cameraman while visiting the "Resurrection" set at Universal City. From left to right are General Verner von Blumberg of the German Army; Lupe Velez, Universal star; Colonel Kuhlenthal, the general's aide, and Edwin Carewe, who is directing the picture. Frances Marion, writer for Metro-Goldwyn-Mayer, being presented with the award given each year by the Academy of Motion Picture Arts and Sciences for the best story written. In this case it was "The Big House." Jack Cunningham, representing the writer's branch of the organization, presents the award. 24 EXHIBITORS HERALD -WORLD November 29, 1930 Explanations and more explanations, but — no amount of explaining will bring back a life that's been frightened away by a piece of lead. Who did it, and why? This is one of the tense scenes in the Big 4 production, entitled, "The Breed of the West," which is soon to be released. In this picture, which has for a background for its rugged, out- door action, the "old" West, is starred Wally Wales and Virginia Browne Faire. Walter Huston, genial star of David Wark Griffith's, "Abraham Lincoln," a United Artists picture, arrives in New York enroute to Europe, where he plans to visit his friend, Eugene O'Neill, at his French castle. Each camera study seems like a new and more charming Joan (if that is possible.) The lovely MGM star will be seen next in "Within the Law" under the direction of Sam Wood. It marks her dramatic debut. $500 reward for — can't be these two happy gentlemen that the sheriff is apparendy soi eager to apprehend? The smiles look familiar, and so do the figures, but the change of heart, or rather, color, leaves us in some doubt. And so is the sheriff, from all appear- ances. Laurel and Hardy do a "bit of blackface" in the final reel of their first feature length Hal Roach-M G M comedy, entitled, "Their First Mistake-." November 29, 1930 EXHIBITORS HERALD -WORLD 25 Music with their meals and plenty of it, but somehow or other, the dulcet, "soupy" strains don't seem to appeal to Lee Moran and James Bradbury, Jr. Just a quaint old Oriental custom where wooden bowls and wooden spoons never have to be polished. As for wash- ing the dishes — well, we don't know about that. However, the scene is taken from the Educational-Ideal Comedy with the apt title, "My Harem." Pajamas and a bathrobe make an excellent habit for "motoring," according to Joe E. Brown. Director William A. Seiter and Joe have a little fun in between scenes of "Going Wild," a First National picture. "Now let me see. What is the best approach for this shot?" says Mr. Tiffany Chimp as he contemplates possible errors in his daily- round of miniature golf. Scene from the Tiffany Chimp comedy "The Little Divorcee." A rather dangerous game of hide-and-seek, and bare walls are no place to look for a hide- out. Edward G. Robinson looks as though he wouldn't have much compunction about pulling the trigger of that wicked little "gat," while Alice White is sincerely hoping that he doesn't. Neil Hamilton may break up the party. A scene from the First National pic- ture, "A Widow from Chicago," a story of the gang underworld. 26 EXHIBITORS HERALD-WORLD November 29, 1930 Exhibitors and Producers Urged To Confer on Product Problems Director Archainbaud Says Present Method of Conveying Public's Wants Too Slow — Yearly Meetings Between Theatre and Studio Executives Suggested as Substitute (Special io the Herald-World) HOLLYWOOD, Nov. 28. — Studio executives, including directors, supervisors and producers, should meet annually with exhibitors throughout the nation at least once a year to speed up the now gradual improvement of talking pictures, accord- ing to George Archainbaud, veteran Radio Pictures director. Archainbaud, in an interview with a Herald- World representative, declared that if exhibitors could tell studio executives what millions of motion picture fans wanted, and if the executives could tell exhibitors the problems they face in production, the confer- ences would do more for the industry than any one existing factor. Present System Too Slow "By the time that information reaches the director, the player and the studio executives as to what the public wants, it has passed through so many hands and so many mouths that it is garbled," he declared. "The present system is for the salesman to contact the ex- hibitor, to learn what he wants and to report to his superiors, who in turn pass the infor- mation to the producer. "From here it niters down to us, who are doing the actual work of production. Such information is both confusing and mislead- ing. I believe that if we could all get to- gether there'd be far less bickering and far more box office return." Wants More on Public Reactions Archainbaud, who has been directing since 1915, and who has put practically all of the outstanding stars through their paces during this period, admits that he doesn't know a third as much about the reactions of exhibi- tors and the public to his pictures as he would like to. "At the same time," he continued, "exhibi- tors do not understand many of our artistic and our financial problems. This is not their fault, any more than it is our fault that we do not always understand their needs." In fifteen years of experience, he has come to the conclusion, he declares, that the best ingredient of a box office motion picture is the cast. He has always chosen the best casts he could get, believing that competent play- ers make work move faster, understand direc- tion better and help turn out smoother pic- tures, which in turn click at the box office because of their names and their recognized abilities. Would Limit Dialog In common with most of the other old line directors in Hollywood, Archainbaud is of the opinion that much of the talking should be eliminated from the present product and that directors should lay the foundation of their stories with action and with camera, rather than with an endless flow of words. In his forthcoming picture, on which re- hearsals have already started, he has in his cast Betty Compson, John Darrow, H. B. Warner, Margaret Livingston and Ivan Lebe- deff. He will concentrate on using the camera rather than words, and is working with Wal- lace Smith in making the dialog brief and to the point. The product will carry the title, "Children of the Streets." Ramsaye to Direct Class in Study of Motion Picture Art (Special to the Herald-World) NEW YORK, Nov. 28.— A course of study on motion pictures, representing "essentially a stock-taking of achievement down to the present time with a view to discovering the possibilities of the future" is to be instituted by the New School for Social Research, un- der the direction of Terry Ramsaye. The course will have nothing to do with production, either in writing or in manufac- turing. Each of the twelve lectures scheduled for the course, the first of which will be given January 8 at 5 :20 _ P. M., will be illustrated by actual moving picture material to illustrate the points of art or technique discussed. The other lecture will come on successive Thurs- days at the same hour. On January 5, the school moves to its new million-dollar plant on West 12th street, which signalizes the beginning of its twelfth year. Grainger Investigates San Antonio as Site for One of New Fox Houses (Special to the Herald-World) SAN ANTONIO, Nov. 28.— James R. Grainger, general sales manager for Fox, has been here, purportedly to investigate the advisability of erecting a new theatre in the city. Grainger stated he came to study the local motion picture situation with a view to submitting reports to the home office. He also said Fox's franchise with a local showhouse will expire in August, 1931, and that his company is considering the con- struction of deluxe houses in leading Texas cities. Fire Destroys Theatre (Special to the Herald-World) QUITMAN, MISS., Nov. 28.— The Cran- dall theatre, here, property of the Long-Bell Lumber company, was burned with a total loss. The origin of the fire is not known. The theatre was operated by E. N. Lantrop. Girl Usher Catches Stench Bomber in Act; Confession Reveals 6 Weeks' Plot (Special to the llerald-World) PORTLAND, ORE., Nov. 28. — Margaret Black, girl usher at the Capitol theatre here, caught a man in the act of placing stench bombs in the house. The discovery resulted in the arrest of four perpetrators. Police say the men have confessed that they were hired to set the bombs periodi- cally during the past six weeks. Several stench attacks have already occurred at the Capitol. Operators continue to picket the house. Pennsylvania Court Rules Talking Films Are Legal Evidence (Special to the Herald-World) PHILADELPHIA, Nov. 28.— Talking pic- lures, if accurate and reliable, are legal evi- dence in a court trial, according to a Penn- sylvania Superior Court decision. The opinion was handed down in the ap- peal case of Harold Roller, who had con- fessed to robbery while a motion picture cam- era clicked and sound apparatus recorded what was said. Use of the motion picture evidence in a lower court resulted in the man's conviction and a five year sentence. Hist counsel ap- pealed to Superior Court on the question of legality of the sound picture record. Superior Judge Cawthorp reaffirmed the lower court's decision and said : "The novelty of the talking picture is no reason for re- jecting it as evidence, if its accuracy and re- liability are established. As photographs and phonographic reproductions of sound have been held to be admissible evidence, there would seem to be no reason for refusing to accept a talking motion picture, which is a combination of the two, when it is shown to be accurate and reliable." Director of Public Safety Schofield has an- nounced his intention of employing talking pictures extensively since the court's judgment of approval. New Checking Service Wins Indorsement of Eastern MPTO Head D. J. Selznick Believes "It Renders A Distinct Service to Exhibi- tor and Distributor" David J. Selznick, president of the Mo- tion Picture Theatre Owners of Western Pennsylvania and West Virginia, is highly impressed by the work which the recently organized Federal Theatrical Accounting Service is rendering under the direction of its founder, Harry Ross. In a letter sent to Ross, Selznick states: "The Federal Theatrical Accounting Serv- ice is rendering a distinct service to every exhibitor, and will bring about a better un- derstanding between exhibitor and distribu- tor inasmuch as it has abolished many vices previously active in the work." Selznick continues with a mention of the excellence of the personnel with whom he has had dealing in a recent investigation of this service. This new organization, established about two months ago, now has branch offices in nearly every section of the country, and at present, the organization is employing over 1,000 "checkers," which number, however, does not include a corps of inspectors which is constantly supervising the work in the field. The offices are located in all key cities, including New York, Albany, Boston, Buffalo, Cleveland, Cincinnati, Pittsburgh, Chicago, Milwaukee, Detroit and Indianap- olis. New branches all are in the process of being established. ButterReld to Open Ionia Theatre Dec. 18 (Special to the Herald-World) DETROIT, Nov. 28.— W. S. Butterfield Theatres, Inc., announces that it will open the new Ionia theatre in Ionia, Mich., December 18. The Ionia will seat 600. George Schaafncr has been named manager. A straight pic- ture policy will be followed. November 29, 1930 EXHIBITORS HERALD-WORLD 27 Oh, Well, Life Isn't ALL Sunshine, You Know! (Special to the Herald-World) LOS ANGELES, Nov. 28.— House Peters was haled into the justice of the peace court yesterday by William Simon and his wife, Fanchon, of Fanchon and Marco. Peters was ac- cused of throwing rocks at houses and scolding the neighborhood chil- dren. Berlin Chamber Hits Unfair Critics When Talker Sales Slump But Hamburg Company with Eight Theatres Send SOS to Trade Press for Good Pictures fBy Berlin Correspondent to the Herald- World] BERLIN, Nov. 18 (By mail}.— The Ber- lin Chamber of Commerce has taken the unusual step of voicing an attack against the Berlin newspaper critics by asserting in its latest monthly report that the sale of German talking pictures abroad was han- dicapped through a number of unjustified reviews in the German lay press. The criticism by the lay press in the meantime has been amply justified by other persons whose opinions carry great weight. Herr Heinrich Schunzel, a popular pro- ducer and actor, has witten to a trade paper that the talkers of 1930 are approaching the level of the silents of 1910. The Henschel Concern, a Hamburg company, holding eight houses with 10,000 seats, has sent out a real SOS cry to the trade press with the headline: "Gentlemen, things cannot go on this way!" Says Business Fell Back The Henschel Concern says it did not ex- pect the golden age to come when it had its houses wired, but it hoped to have the capital investment amortized in 15 or 18 months. This hope has failed. After a few initial successes the business fell back rapidly, and any run on the theatres is now out of question. The producers, the letter continues, ad- here to the principle of quick and cheap productions, while pictures are wanted which really draw the public into the halls. Then the writer enumerates the few pro- ductions which patrons felt compelled to see (no Americans among them, as there were hardly any on the market): "West Front 1918," an over-realistic war picture produced by G W. Pabst for Nevo Film; "Night Birds," an Eichberg produc- tion made in Elstree; the Richard Oswald picture, "Dreyfus"; the Emelka Reichmann pictures featuring the singer, Richard Tauber; the Rene Clair picture, "Sous les Toits de Paris." Demand Better Pictures There the list ends, the Henschel Concern says, and whatever else is offered is apt to draw the exhibitors' blood out. The letter ends with an appeal to the producers for outstanding pictures and to Tobis and Klangfilm for cheaper sets under terms which the small exhibitor can bear. Lloyd Files Petition to Adopt Chum for Gloria (Special to the Herald-World) LOS ANGELES, Nov. 28.— Harold Lloyd and his wife, the former Mildred Davis, have filed a formal petition for the adoption of Marjorie Elizabeth Freeman as a playmate -for their own daughter, Gloria Mildred. Quittner Suit Brings Damages Asked of MPPD A to 10 Million Hays Organization, Paramount Publix and Netoco Accused of Destroying Business of Exhibitor as Well as Value of Thea- tres— Action Filed in U. S. District Court (Special to the Herald-World) NEW YORK, Nov. 28.— The $5,000,000 suit of Edward Quittner against the Motion Picture Producers & Distributors of America and Paramount Pub- lix brings the damages sought from the Hays organization and various of its members to a total estimated at more than $10,000,000. of business. Later, it is alleged, a theatre was erected directly across the street from one of their houses and the Paramount the- Quittner, an exhibitor of Middletown, N. Y., and the Middletown Combined Build- ings Company filed papers this week in the United States district court here charging monopoly and conspiracy. The defendants are the Hays organization, Paramount Publix, Netoco Theatre Cor- poration, Adolph Zukor, Sidney R. Kent and Sam Katz. Ask $5,000,000 Damages The plaintiffs ask treble damages of $5,- 000,000, claiming that the business of their theatres has been destroyed by means of a conspiracy among the defendants and other film companies to monopolize the motion picture industry. They claim also that the value of their theatres as such has been totally destroyed. Complaint also is made of the acquisition of hundreds of theatres by companies iden- tified with the Hays organization, of the practice of block booking, and of alleged threats to build theatres for the purpose of intimidating independent theatre owners to take their product. Charge Contract Conspiracy The papers charge a conspiracy to adopt a uniform contract containing "harsh and oppressive" terms and to organize film boards of trade which, it is charged, have coerced exhibitors into accepting unfair methods of arbitration adopted by the boards. It is further charged that members of the boards control more than 95 per cent of the motion pictures distributed and that the independent exhibitors have been compelled to accept their demands if they wished to get film. The plaintiffs allege that when they refused to sign a five-year contract to ex- hibit all the Paramount pictures threats were made that a competing theatre would be built and that they would be forced out These Merchants Should Be on the All-American (Special to the Herald-World) COBOURG, ONT., Nov. 28.— All is quiet on the Cobourg front, at last. But it was stormy while it lasted. It was the merchants of Cobourg vs. the merchants of Port Hope, a neighboring town, and the Capitol theatre here was the "lady" in the case. The Port Hope Capitol theatre had been pulling business away from the Cobourg Capitol, and away from Cobourg itself. The trouble was that the "lady" couldn't "talk" — she needed sound equipment, like the one in Port Hope had, and she needed a new heating system, too. Local merchants went into a hud- dle. They shifted, called signals and ran for Western Electric sound equipment, and a new heating system. Now business in Cobourg is normal again — thanks to the merchants. atre resorted to unfair methods, including price cutting, the purchase of substantially all available films and the employment of persons to stand in front of plaintiff's the- atre to attract their patrons. Graham & Reynolds are attorneys for the plaintiff. Arthur Butler Graham represented the independents in proceedings against the Motion Picture Patents Company in 1910. ti All Quiet" Given Clean Bill by German Censors; Berlin Premiere Dec, 4. (Special to the Herald-World) NEW YORK, Nov. 28.— Al Szekler, Uni- vei sal's general manager for continental Europe, has cabled the home office that "All Quiet on the Western Front" has passed the board of German censors, without a single change being recommended. Immediately following the decision of the censor, plans were made for the Berlin prmiere of the film, which will be shown at the Mozartsaal theatre on December 4. Efforts are being made to induce Erich Remarque, the author, to be present at the opening. With the Berlin showing, the pic- ture will have played in all but five of the important world capitals. The latest per- formances were given in Tokyo, at the Roxy theatre in Antwerp, and Paris, where it is understood to have been hailed by the press. H. D. Blauvelt, First Cameraman to Fly Over United States, Is Dead (Special to the Herald-World) NEW YORK, Nov. 28.— Harry D. Blau- velt, the first cameraman to fly from the Atlantic to the Pacific and until two years ago one of the most active members of the Pathe News staff, died on November 18, at Middletown, N. Y., after a prolonged illness. Blauvelt started with Pathe in 1913. He took particular pride in the fact that he accompanied Theodore Roosevelt on his big game trip to Africa. He is survived by his widow, a son, and a daughter who live in Hackensack, N. J. Pathe Short Subjects To Show in South Africa (Special to the Herald-World) NEW YORK, Nov. 28.— Through a deal just completed between the International Variety and Theatrical Agency and the Pathe International Corporation, Pathe short subjects are assured distribution in the territory of South Africa for the season of 1930-31. The deal includes 26 of the Aesop Fables series, 26 Grantland Rice Sportlights, 26 of the Vagabond Adventure series and six Song Sketches, and is to take effect im- mediately. 28 EXHIBITORS HERALD-WORLD November 29, 1930 Portland Censors Push Drive Despite Warning from Mayor Pendulum Will Swing in Other Direction If Board Goes Too Far, Says Executive — Hamrick Arrest Ordered on Complaint of Rep- resentative of "Cleanup" Faction, But Latter Backs Down [By Special Correspondent to the Herald- World] PORTLAND, ORE., Nov. 28.— The Censor Board of Portland has re- doubled its efforts to "clean up" pictures following the meeting two weeks ago with Mayor George Baker and members of the council and despite a warning from the mayor against becoming unreasonably severe. All pictures were viewed in the light of what would satisfy a committee from the churches, teachers and parents. // CHIC" CHATS Despite the rigid censorship, according to Chester A. Lyon, who represents the "cleanup" faction, another picture "got through that did not meet the approval of the socalled re- formers, together with a number of billboards. Lyon asked that a second conference be called with the "offending parties" in attendance, as well as the members of the censor board and exchange officers. Mayor Opposes Severity In discussing various pictures and film companies at some length, Mayor Baker pointed out that laws governing them must be reasonable and that the city cannot go too far or the pendulum will swing the other way on censorship. He also stated that the thea- tres have their right to appeal to the courts, and the question was just how far the city can go and get convictions unless a picture is really vicious. He pointed out that stories of real life often are as vivid as the motion pictures and that magazines that come into the city are as suggestive as any picture. "The public will not stand for too rigid censorship," he said, "and I don't want to see censorship abolished. That would be terrible. We must strike a happy medium some place if we are to continue censorship." Woodlaw Opposes Censorship G. T. Woodlaw, theatre operator here for the past 25 years, and frequently at war with the heads of the operators union, dared Lyon and his committee to have John Hamrick ar- rested for the advertising of "A Soldier's Plaything" and stated that he was opposed to all censorship, believing it better for the courts to determine whether the state law or the city ordinance has been violated. He predicted that no conviction would be ob- tained for the picture against which com- plaint was made. Walter W. R. May, advertising manager of the Oregonian, advised that he recently had called a meeting of the theatre managers to eliminate objectionable advertising in news- papers and found that since much of the advertising comes from a distance. Mr. May warned_ against radical steps. He suggested that it is a matter of education and said that the newspapers had brought about changes in advertising matter and had refused to run some of it that they considered objectionable. Urges Elevating Public Demand He pointed out that the payroll of the in- dustry in Portland is $50,000 a week and that 200,000 persons see motion pictures every week. (Figures provided by Miss Ruth Doyle Evidently the Same, At the Office or at Home (Special to the Herald-World) NEW ORLEANS, Nov. 28.— Out- side of Loew's State theatre here, where Rodney Toups is the guiding genius, is a blazing advertising sign which reads thus: "The Office Wife —All Talking." of Portland Film Board). He also said that highly constructive pictures have proved to be box office failures and that one job would be to elevate the demand of the public for films. Also as a last and decisive step Mayor Baker ordered the arrest of John Hamrick, owner of the Music Box and other theatres, on the complaint of Lyon that the theatre had displayed indecent advertising. However, Lyon ultimately refused to sign the com- plaint, stating that his was a mission of pre- vention and not prosecution. Other speakers suggested that if strict cen- sorship was to be enforced to the latter, all stage productions, dances, and other forms of amusements should be curbed to conform to the blue laws. Sono Art Bills Entire Output in Seattle Chain And Part in 5 Others (Special to the Herald-World) NEW YORK, Nov. 28.— The following booking deals for Sono Art-World Wide product have been completed with circuits, according to Budd Rogers, director of sales: The entire 1930-31 product to the Sterling circuit of Seattle; "Rogue of the Rio Grande" to the Robb and Rawley circuit of Texas; "The Big Fight" to the Midwest circuit; "Dude Wrangler" and the "Rogue of the Rio Grande" to the Dent circuit; "Costello Case" to the entire Publix New England circuit; "Big Fight" and "Dude Wrangler" to the Coston circuit of Chicago. Sees Film Premier of Spoor's Natural Vision Ken W. Thompson, author of an article on theatre advertising in the Box Office Promotion department of the October 11th issue, came from Adams, Wis., to attend the Natural Vision showing of "Danger Lights" at the State-Lake in Chicago. Thompson this week has a letter in the Voice of the Industry department. All-Talker Policy for New Orleans R K O House (Special to the Herald-World) NEW ORLEANS, Nov. 28.— Opening of the Palace under the R K O banner shortly as an all-talker house has been announced by Louis Golding, new R K O division manager who is inspecting his territory. The house will operate on a policy of 25 cents top. Start Paramount Radio Program Now at 10:30 (Special to the Herald- World) NEW YORK, Nov. 28.— The Paramount Publix Radio Playhouse, broadcast over the Columbia chain every Tuesday, will start at 10:30 P. M. (E. S. T.) instead of at 10:15 as now, beginning with the program of December 2. NEW YORK AL SELIG, publicity boss of Tiffany, found a letter on his desk the other morning which is worth a full quote. It speaks for itself. Listen : Sir: I understand you are about to start produc- tion on a new picture (an Underworld pic- ture). You undoubtedly have added much to your knowledge of American underworld with your visit to Chicago, but when it comes to actual portrayal of those underworld humans concerned, the directors seem to lose the true characters, there moods, actions, etc. I would like very much to help you attain a perfect picture of American underworld life. I can be of utmost assistance to you, as 1 know through living as one of those, the actualitys of the underworld life. I do not ask any reward for my services, just let me help you if I may. If you think that I can be of any use to you give me what you see fit it will be O. K. with me. I have been wanting for the longest time to help attain that near perfect picture, please try me out I assure you, that you will not have any cause to be sorry. Hoping anxiously to hear a reply, I remain, Al hasn't decided yet whether or not he should take a chance. Can't tell, it may be a find. And then again they may find something lost after he arrives around the Tiffany loca- tion. Anyway, here's a great opportunity for Tiffany to make the underworld picture of the modern age, with the unknown as chief assistant to James Whale in the production of "X Marks the Spot." The lad doesn't specify whether his specialty is stick-up, sec- ond story, rackets, or just general underworld facts. A When Frank Heath, casting director at Paramount's Eastern Studios in Astoria, needed a certain chap for a part in "Stolen Heaven," now being filmed, he found the actor's telephone wasn't working. The lat- ter had asked for work several times, and Heath knew he needed it. He had the in- spired thought of asking for help, and called the telephone company, telling the traffic man- ager that unless he could get hold of the actor in time to report for work with Nancy Carroll the next morning, he would lose the part. The traffic manager saw the point, sent a man around to the home of the actor, and the actor was playing his part opposite Nancy the next morning. That's good service. A From Philadelphia comes the note that a judge of the Superior Court has upheld the contention of the director of public safety that talking motion pictures are admissable as evi- dence in the courtroom, in just the same way that fingerprints, phonograph records and the like have been previously accepted. It will be rather tough for the boys when Television becomes an accomplished fact, and that doesn't look very far away. A More ad lines from Broadway marquees : Did you know that : at the Winter Garden in "The Life of the Partv," there are "Wild Babies Who Make Old Men Act Childish." And "Is Life and Love Just Another Gam- ble or Is It Just a Racket?" in "Big Money" at the Globe. An RCA sound truck drove down Broad- way the other morning making music and followed by six large busses loaded with children. Four motorcycle cops acted as escort. Sign on the busses explained the big parade : "We are on our way to see Richard Cromwell in 'Tol'able David' at the RKO Mayfair." Made quite a stir on the street, but it doesn't take much to do that in this man's town.— "CHIC" AARONSON. M INovember 29, 1930 EXHIBITORS HERALD-WORLD 29 Commissions on Theatre Tickets Sales Aid to Idle (Special to the Herald-World) ALBANY, Nov. 28.—RKO thea- tres in Albany and Schenectady, N. Y„ are doing their bit these days to help out the unemployment situa- tion. In both cities, unemployed men are selling tickets to RK O theatres and receiving a 25 per cent commis- sion on all sales. In Schenectady, £fty men were chosen by the mayors committee on unemployment and the chamber of commerce. All men are heads of families and bona fide resi- dents of the city. Signs are being dis- played on the screens in all RKO theatres in these two cities, asking the public to purchase its tickets from these men in preference to the box office. Hays Pledges Help Of Industry to U. S. To Push Prosperity Will Aid Hoover Committee in Every Way Possible — Plans Are Already Under Way (Special to the Herald-World) NEW YORK, Nov. 28.— Will H. Hays has pledged to Arthur Wood, chairman of President Hoover's emergency committee for employment, that the organized motion picture industry will cooperate to the utmost "to help counteract unsound psychological factors that have retarded both prosperity and employment." Plans thus far developed for cooperation, according to Hays, are: First, an editorial committee has been organized to cover significant facts of indus- trial recovery through the newsreel. Second, leading producers are planning at their own expense to help dispel the psycho- logical forces that retard prosperity through the production of short subjects, a few of which have been made. Third, theatre interests, cooperating with artists of the stage and screen, are helping to arrange benefit performances for the im- mediate relief of the needy. Fourth, theatre interests have pledged that they will cooperate in the distribution of stills to urge the cause of employment. Fifth, circuit managers throughout the country have been instructed to aid in local employment and relief campaigns. The organized motion picture industry, Hays said, "will aid in every way at its command in such ameliorative measures as are designed to minimize the human suffer- ing and want that come from lack of employment." N. Y. Theatres Plan Series of Benefits To Aid Unemployed NEW YORK, Nov. 28.— All Broadway theatres and all stars on the "street" will be pressed into service to aid in plans being laid by Mayor James J. Walker's official commit- tee, it is reported. Consent has been obtained from the Actors' Equity Association, the Stage Hands' union and the Musicians' union, insuring voluntary service. The shows will be presented at spe- cial matinees on Sunday evenings and some at special midnight performances. Exhibitors Give All Receipts of Special Matinee to Unemployed Movement Initiated by Eastern Pennsylvania M PT 0 Expected to Be Adopted by Theatres Throughout Country— Better Business Group Guards Against Premium Makers' Misrepresentation (Special to the Herald-World) t .. in PHILADELPHIA, Nov. 28.— The MiPTO of Eastern Pennsylvania, has decided to donate the proceeds of a special matinee to aid in the relief of un- employment. The resolution to that effect, which was offeredufyy caii. he ordered, by law or force, ; and legislation: and censorship; cani touch only businessi andi i specific details and formsviMflS. Winter, , said. ,;•;, .,- •■■ ■ .,.; Idealism Beyond' Command !" What ' people Want' is' 'idealism, ; They need geniik And these afe'i:beyor|d and above c6hirriand^: To . qre4te/ari,;|t\idi^nce that asks' for beauty and cleanliness $rid?,pTiginality and that' ineffable burn'oV that can1 "readily lighten dull and monotonous^ days, th;iV would be to give the moving prcture'a draught of life. So public relations loom1 big if the little drama of the world is to become an art and if it is to be permanent and serve the millions where other arts have limited audiences." It has been proved through the public rela- tions program of the M P P D A, Mrs. Winter asserted, that it is not impossible to talk with motion picture people as with human beings who are not so ' much unlike the rest of us that we have no common point of meeting. Cites Correlation wi^K Public "This mode of ' 'attproajai, !s Mth'e coming and dominant one :' of 'the w80N'S ; HRNDBOOK.o>(~ Donates 10 Per Cent of Four Weeks' Receipts to Aid Unemployment Funds (Special to the Herald-World) ALBANY, Nov. 28.— Cooperating with other agencies in bringing about relief from the re- sults of the unemployment situation, C. H. Buckley, owner of the Leland and Harmanus Bleecker Hall motion picture theatres in Al- bany, N. Y., stepped to the front last week with the announcement that he would donate ten per cent of the gross receipts of the two theatres for the next four weeks to the Mayor's, committee on unemployment relief. It is expected that Mr. Buckley's offer will net several thousands of dollars that will become almost immediately available for the relief of the unemployed in Albany. Buckley said that there had been too much talk about what should be done, and too little action. "It is up to somebody to take the first step," he added, "and I am going to take it. I sincerely hope that this lead will be followed by other Albany business concerns." Arrangements for the relief program will be in charge of Alex Sayles, general manager operating the special midnight show and the theatre received mention on all the ad- vertising and circulars distributed by the association. In addition the event received a break in each of the city's daily papers, as well as several photos. Machnovitch Is Made Pathe' s General Auditor (Special to the Herald-World) NEW YORK, Nov. 28. — Arthur B. Poole, treasurer of Pathe, has appointed Samuel Machnovitch, general auditor of Pathe Exchange, Incorporated, as con- troller of the company. He has been associated with Pathe since 1910, recently receiving a 20 year service pin. After time spent in various company offices in the East, Machnovitch returned to the home office in 1922 as head ac- countant. Wolheim Will Act Only In "Gentlemen's Fate" (Special to the Herald- World) HOLLYWOOD, Nov. 28.— Louis Wol- heim, who recently directed "Sheep's Cloth- ing" for Radio Pictures, is going back to acting exclusively, it was revealed here this week. He has been signed to play the evil brother of John Gilbert, in Gilbert's new production, "Gentlemen's Fate." The story was done for M G M by Ursula Parrott. Mervyn Le Roy will direct. "Scandal Sheet' Is Title (Special to the Herald-World) HOLLYWOOD, Nov. 28. — "Scandal Sheet" replaces "Unfit to Print" as the title for George Bancroft's new starring picture for Paramount. HOLLYWOOD Racket No. 1,435,678,921: One of the prettiest little pieces of flamboozlement being pulled off in Holly- wood, Home of Hokum, is the "Stars' Homes Racket." This is a flourishing little industry engaging the attention of not more than a dozen sharpshooters in all. Half of these work at the business regularly, the! others indulge only in weekends and holidays, or when a convention is in town. "The Stars' Homes Racket" is nothing more than the business of showing yokels where the stars live. For fifty cents you are privileged to climb into an automobile, usually a touring car with the top down, and have pointed out to you the home of every player you care to call out. The king of the racket is a gentleman called, for obvious reasons, "Bandy." Bandy wears a cap and charges seventy-five cents. Since most of the gorgeous homes in Hollywood and Beverly Hills are NOT owned by picture stars Bandy is forced to fabricate a bit. Should he point out the home of a Mister Darrow Dutledge, and say that this gentle- man controls over 20 per cent of the industry the yokels would feel they were being cheated. What they're paying to see is where Greta Garbo lives ! Well, it's a tough story, mates. You can't see Greta's house from the road. So Bandy, and he feels badly about the deception — honest he does — points to the beautiful home of Darrow Dutledge and announces, "Before you spreads the magnificent home of glorious Greta Garbo, built in May, 1929, at a cost of one million two hundred thousand dollars, exclusive of a mineral water swim- ming pool, inlaid tennis court and a sun parlor. At this very minute glorious Greta Garbo is in her sun parlor taking her sun bath. No peeping now, ha, ha, ha." Sometimes someone pipes up that he's read that this or that star lived in an apartment. This makes Bandy angry. "Those lousy press agents," he says. If the car is filled, meaning there are six yokels, he takes them around for twenty minutes, pointing out about forty houses, some of which actually are stars' homes, although Bandy admits he doesn't know more than one or two of them to be actually what he says they are. If the car is half filled, Bandy takes them out for ten minutes, still showing them the same number of stars' homes. The thing is easy. If there are only three passengers in the car he puts all the stars close together. "There's Garbo's home, and there's Fairbanks', and there's Chaplin's, see it, that one, and there's Barthelmess'. . . ." It seems they're all neighbors on slow days. At the end of the trip Bandy makes a little speech to the bunch. It seems that by much stealth and labor he has been able to procure the telephone numbers at which the stars may be reached personally. "How would you like to hear Charlie Chaplin's own real voice over the telephone for twenty- five cents?" Almost everyone buys one. We asked Bandy how he had been able to get these exclusive numbers, or were they faked, too. "Oh, they're not fake," he says, "They're the numbers of the studios where they work." Beautiful. He had only one setback. It seems that Mervyn LeRoy, the director, took a ride in Bandy's car. Bandy didn't recognize him until the car started, and then was afraid to open his mouth. Finally he caught LeRoy's eye and Le- Roy winked. So when he wound up his speech at the end of the twenty min- utes he said, "For twenty-five cents I'll introduce you to a real, live director," but by that time LeRoy was forty miles away. NORMAN KRASNA Warner Program Calls for 70 Pictures for 1930-31 (Special to the Herald-World) HOLLYWOOD, Nov. 28.— Jack L. Warner, vice president in charge of production for Warner Brothers has announced that that company, in conjunction with First National, will soon launch the largest production sched- ule in the history of the company. The pro- gram calls for 70 pictures for the 1930-31 season. Work is to begin December 15 on the first picture. )9 Harry Joe Brown Now Directs Rogers' "Millie (Special to the Herald-World) HOLLYWOOD, Nov. 28.— Harry Joe Brown is now directing "Millie," the Charles Rogers production to be released through Radio Pictures. John Francis Dillon started the picture, but Brown was substituted. Whether Brown will stay to the finish is a conjecture, for he has many duties as associate producer with the Rogers company. 40 EXHIBITORS HERALD-WORLD November 29, 1930 Herald- World's Production Directory STORY DIRECTOR CHIEF PLAYERS BRAND NAME Columbia Studios "IiMpiration" "The Bachelor Father" "Jenny Lind" "The Easiest Way" "Dance Fools Dance" Tiffany Studios "The Midnight Stage" 'Caught Cheating" 'Aping Hollywood" William Nigh Frank Strayer Sig Neufeld Ken Maynard Jeanette Loff Charlie Murray George Sidney Nita Martan Dorothy Christy Robert Ellis Bertha Mann George Regas Solly Carter Tiffany Chimps Western Universal Studios The White Captive" Leather Pushers Al Kelley No. 10 "Heroes of the Robert Hill Flames" Harry Carson Dorothy Jan is (Location) Kane Richmond Nora Lane Tim McCoy Marion Shockley STARTING DATE "Dirigible" "Vengeance" Frank Capra Louis King Jack Holt Ralph Graves Fay Wray Hobart Bosworth Barbara Bedford Buck Jones August 12 Nov. 5 Pathe Studios "The Painted Howard Higgin Desert" "Harold Sees the Ralph Cedar Indians" "Sea-Going Wallace Fox Sheiks" Bill Boyd (Location) Helen Twelvetrees William Farnum J. Farrell McDonald Daphne Pollard William La Marr Emerson Tracy Ray Cooke Mona Rita September 5 Nov. 17 Nov. 17 United Artists "Reaching for the Moon" Edmund Goulding Bebe Daniels Douglas Fairbanks Jack Mulhall Edward E. Horton October 20 Hal Roach Studio A Charley Chase James Parrott Comedy "Their First James Home Mistake" Charley Chase Thelma Todd Dorothy Grainger Kay Deslys Laurel & Hardy Nov. 17 Nov. 15 Darmour Studios "Treat 'Em Rough" Louis Foster Louise Fazenda Nov. 20 Radio Pictures Studios "Qmarron" Wesley Ruggles Richard Dix September 18 Educational Studio Untitled Arvid Gillstrom Clyde Cook Nov. 20 Metro-Goldwyn-Mayer Studios Clarence Brown Greta Garbo October 3 Robert Montgomery Robt. Z. Leonard Marion Davies October 27 Ralph Forbes Arthur Robison Grace Moore French October 28 Andre Luguet version Jack Conway Constance Bennett November 3 Harry Beaumont Cliff Edwards November 4 October 27 Nov. 7 Nov. 18 September 20 Nov. 16 Nov. 12 STORY DIRECTOR CHIEF PLAYERS BRAND NAME STARTING DATE "Many a Slip" "Amour Sur Commande" 'Liebe Auf Befehl" Vin Moore Marcel DeSano Ernest Laemmle Lewis Ayres Joan Bennett Ivan Petrovitch Ailette Marchal Tania Fedor French ver- sion "Boudoir Diplomat" Johannes Riemann German ver- Tola Birrell sion "Boudoir Olga Tschechova Diplomat" November 8 November 4 November 4 Fox Studios 'The Man Who Came Back" "The Seas Beneath" "This Modern World" "East Lynne" Raoul Walsh John Ford Chandler Sprague Frank Lloyd Charles Farrell Janet Gaynor George O'Brien Marion Lessing Warner Baxter Dorothy Mackaill Ann Harding Conrad Nagel Clive Brooke October 18 October 18 Nov. 10 Nov. 17 Tec Art Studios "Voice of Louis Lewyn Hollywood" "Mickey Mouse" Walter Disney Vagabond Ad- Elmer Clifton venture Series "Gold Diggers of William Hollywood" O'Connor 'Sheer Luck" Mickey Mouse Bruce Mitchell All Star Tom Terris Phyllis Barrington Donald Reed Jobyna Ralston Nick Stuart Topical Disney Bros. (Shorts) Disney Bros. September 21 September 22 September 20 Nov. 16 Nov. 17 Nov. 10 Metropolitan Studios "Romantic Brown and Adventures" Nagel Gayety Comedy William Watson Ford Sterling Christie Untitled Frank Griffin Chester Conklin Phil Ryan October 80 Nov. 16 Nov. 17 First National Studios 'The Lady Who Dared" "Showgirl in Hollywood" William McGann Antonio Vidal Spanish November 1 Luana Alcanez version Martin Garralaga Ramon Pareda Alfredo del Diestro Clarence Badger Suzy Vernon (French Version) Nov. 16 Vital-Geymond Mack Sennett Studio 'Full Back" Mack Sennett Brevity William Beaudine Andy Clyde Marjorie Beebe Mack Sennett Frank Eastland Bobby Vernon Marjorie Beebe One-reel novelty October 27 November i Paramount Studios "Fighting Caravans" "No Limit" "Dishonored" Otto Brower & David Burton Frank Tuttle Joseph von Sternberg "Scandal Sheet" John Cromwell "The Right to Love" Richard Wallace Gary Cooper Lily Damita Ernest Torrence Fred Kohler Tully Marshall Eugene Pallette Clara Bow Norman Foster Stuart Erwin Harry Green Gary Cooper Marlene Dietrich Barry Norton William Oland George Bancroft Clive Brook Kay Francis Regis Toomey Ruth Chatterton Paul Lucas Irving Pichel David Manners September 8 October 17 October 20 October 24 September ( James Cruze Studio "The Command Performance" Walter Lang Una Merkel Neil Hamilton Helen Ware Vera Lewis Lawrence Grant Albert Gran Nov. 1 November 29, 1930 EXHIBITORS HERALD -WORLD 41 w SOUND REPRODUCTION THE BLUEBOOK SCHOOL By F. H RICHARDSON BLUEBOOK SCHOOL QUESTION NO. 64. — (A) Explain in full detail, just what will be the effect, or the effects, of dirt, dust or electrolyte, or a combination of all three, on the top of storage batteries? (B) What is meant by "battery examination day," and what attention should the batteries have on that day? (C) Of what does a dirty battery job speak? ANSWER TO BLUEBOOK SCHOOL QUESTION NO. 44 The question was : Provided the plate be connected to the grid, is the grid an advan- tage or a disadvantage (and why) when the tube is used to rectify current? Explain just why the plate and filament of a tube act as a current rectifier. Is current rectified by a single tube direct current? THE following made good on this one — Gayle Grubaugh, Carl F. Daugherty, Wil- liam Sidons, Karl Friederich, Thomas Dillon, Lester Van Buskirk, G. T. Baldy, Amos D. Grady, William Truax, Ben Ed- wards, William Cohlyn, F. T. Spencer, T. P. Kleine, George Lavenburgh, L. G. Sands, T. Brewer, Andy Kolby, M. Golding, R. L. Thompson, Harry Crowley, B. L. Sanderson, Frank Kelly, T. D. Collins, L. Pretzfield, A. C. Hahn, Billy Johnson, G. L. Doe, Alex Pyster, Ben Edwards, R. D. Gurley, William Dennison, Thomas Brewer and another who gave no name. There were many excellent answers. I have selected that of brother Daugherty for publication because of its clarity, correctness and conciseness. Daugherty says : "If a tube containing a grid is used as a current rectifier, the grid may prove to be an advantage if it is connected to the plate, because of the fact that the useful area of the plate will thereby be increased, since the grid itself then becomes a part of the plate. But if it is not connected to the plate, it is more than likely to detract from the efficiency of the tube, as it may collect a charge of its own, and thus interfere with the flow of the electrons. "The plate and filament of a tube act as a current rectifier because of one important fact, which is that the current can flow only from the filament to the plate. This is true, because electric current consists of small particles of negatively charged electricity, known as electrons, which are attracted by positive and repelled by negative. The fila- ment, being heated and negatively charged with electricity, produces electrons. This the plate can't do since it's not heated ; also, be- cause of the fact that it is positively charged during half of each cycle of the alternating current. The electrons, then, being attracted by positive, flow from the filament to the plate during the half-cycle in which the plate is positively charged. During the succeeding half-cycle in which the plate is negatively charged, the electrons, being repelled by nega- tive, could not flow at all. It follows, there- fore, that any flow of current through the tube could only be in one direction. "Current which is rectified by but a single tube is not true direct current. This is be- cause only one-half of each cycle of the al- ternating current is able to pass through the tube, both the plate and filament being nega- tively charged during the other half. The result is a highly vibratory current, which uses only half of the total amount of power available and therefore is not a true direct current." Incidentally, one correspondent says, "Why do you never publish any of my answers, though my name almost always appears as having answered correctly." For the simple reason, my brother, that almost always there are many correct answers from which I must select one for publication. If they are all correct, then I must make my choice between them upon other points, such as neatness, conciseness, etc. For example, my old friend Budge, has apparently stopped answering very likely be- cause, while he evidently expended much time in looking things up and preparing a thoroughly correct answer, still those answers were very seldom more correct than some others, and they were seldom worded in the best way for appearance in print. Therefore, while his answers were correct and were given due credit as being correct, they were not published. This "school" is being run for the bene- fit of those who follow it, and when you have done your best to prepare a correct answer and have sent it in, you have had all the possible benefit because you have studied and learned all you were able to on the particular point under discussion. Also, you have learned how to use your Bluebook in the best possible way. You really gain nothing from having your answer published. The "school" is valuable for you only in that it leads you to study and tells you wherein you have been right and wrong in your answers. ANSWER TO BLUEBOOK SCHOOL QUESTION NO. 45 The question was : Describe in detail the method by means of which two tubes may be used for rectifying current, and thus both halves of alternating current be made avail- able- Does the double connection (two tubes) produce direct "current? How is non-pulsat- ing current derived from a two-tube recit- fier? How would you clean the contact points of a rectifying tube? THERE were many excellent answers to this and many which were in need of considerable fixing. The following sent in replies that were passed as correct — Van Buskirk (very good, indeed), Frank Dudiak, Karl Friederich, Carl F. Dougherty, Gayle Grubaugh (also excellent), G. T. Baldy, G. L. Doe (very good), T. R. Davis, Theodore Rantzley, William Foster, S. L. Allen, Robert Cirker, Frank L. Lee, W. D. Arnold, A. D. Henley, L. Thomas, Bert Rindley, Henry Singleton, Phillip Arnold, Frank T. Simmons, T. R. Mathews, M. R. Harrison, George Thompson, Ben Edwards, Tyron Deffers, Bill Doe, Andrew Schafer, T. G. Bryan, L. Her- man, T. Robert Rhodes, Sydney Crowley, Wilson Smith, Jacob T. Rudd, Ernest B. Black, John Erick, Andrew Hahn, Oliver Brady, David Fiegel, Robert Richards, G. B. Alexander and F. T. DuBoise. It was hard to select from the answers, but I think probably that of Carl Daugherty will perhaps serve a bit the best, because it is [Until further notice, all communicaions to this department should be addressed to F'. H. Richardson, 43-28 Thirty-ninth place, Long Island City, N. Y.] possible to reproduce the drawing without retracing it. (When drawings are sent, please make them in black ink.) Daugherty says : "Two tubes may be used in the following manner to rectify current and make both halves of alternating current available: - "As may be seen in the accompanying illus- tration, the two transformers, Tl and T2, are connected through their primary windings with the 110-volt alternating current supply. These transformers are used to stepup and stepdown the current, Tl being used to sup- ply the necessary high voltage to the plate and grid of each tube, and T2 being used to supply the necessary low voltage to heat the tube filaments. As may be observed in the drawing, wire C and wire A, coming from opposite ends of the secondary winding of 1M 42 EXHIBITORS HERALD-WORLD November 29, 1930 Tl, are connected to the plate and grid of VI and the plate and grid of V2, respec- tively. Wires A-l and C-l, coming from the opposite ends of the secondary winding of T2, are connected to the filaments of VI and V2. Therefore, when the current in the secondary winding of Tl is making wire C positive, the grid and plate of VI will be positively charged, and the current would then flow from the filament, it being negatively charged, thence, following the same path as the cur- rent coming from VI, during the preceding half-wave followed. During the time the current is flowing through V2, of course, no current could flow through VI, its plate and grid being negative. It follows from this that both halves of the alternating current will be used if two tubes are employed in this manner. "The use of two tubes does not produce Diagram illustrating answer to Question No. 45 to the grid and plate, then through wire C to the secondary winding of Tl, and passing out then through the center tap of this wind- ing to wire B, which carries it to the load after passing through the filter. After pass- ing through the load, the current flows, via wire B-l, to the center tap of the secondary winding of T2, and then out through the two halves of this winding to wires A-l and C-l, which are connected to the filaments of the two tubes. During this time, the current coming from the opposite end of the secon- dary winding of Tl, via wire A, would be making the plate and grid of V2 negative, therefore no current could flow through V2. But during the next half-wave, the situation would be exactly reversed, the current in the secondary winding of Tl making the plate and grid of V2 positive, and of VI negative. The current would then flow, via wire A, to the secondary winding of Tl, and out through the center tap of this winding to wire B, true direct current because of the fact that the peak of each half-wave of the alternating current is not reached instantly, but increases and decreases gradually. Therefore, the prod- uct of a two-tube rectifier, unless the fur- ther use of a filter is employed, is not true direct current, but a strongly pulsating cur- rent. "Non-pulsating current is derived from a two-tube rectifier by the use of a filter, which is a combination of condensers and choke coils. The condensers act as electrical shock absorbers, and the choke coils act as elec- trical inertia, thus smoothing out the vibra- tions in the current and making it into true direct current. "The contact points of a rectifying tube should be cleaned only with a rubber eraser or some other non-abrasive material. The use of anything of a rough character is likely to do more harm than good." Sound Pictures Not New in Omaha; Had Them Back in 1906 Talking pictures of a kind were presented to Omaha theatregoers as far back as 1906. Records show that the Elite theatre, on Douglas street near Fourteenth, had a pres- entation called the "Cameraphone." It was an attempt to use an Edison graphophone backstage in synchronization with the reci- tal of the story shown on the screen. Mrs. Blanche Scott Lee, of Council Bluffs, in a newspaper feature story interview pub- lished in Omaha, describes how she enter- tained "nickelodeon" fans of a quarter cen- tury ago in both Council Bluffs and Omaha on the same day crossing the Missouri river between acts to be at one or the other thea- tre in time and then rehearsing for the next day's picture before calling it a day after the last show late at night. Songs she sang in her day included "After the Ball," "Ben Bolt," "The Sunshine of Paradise Alley," and similar popular melodies of her time. Italians Disappointed With Language in First American-made Talker (By Special Correspondent) ROME, Nov. 28.— Exhibition of the first American-made talker in the Italian language proved disappointing entertainment when it was shown in this country. The picture was "You Are the Love." It was screened at the Odeon theatre in Milan. Italotone Film Pro- ductions is the producer. The principal defect was in the dialog. The actors did not speak true Italian and one had a heavy Lombard accent. N. Y, Local Sponsers Inspection Service In Union Theatres (Special to the Herald-World) NEW YORK, Nov. 28.— Sam Kaplan, presi- dent of Local 306 of the Motion Picture Ma- chine Operators Union has inaugurated a de- tailed inspection service to cover every union operated theatre in greater New York. The personnel of the inspection staff will be composed of carefully selected expert projectionists and sound engineers who will check on every phase of projection and sound reproduction. The service is a volun- tary offering on the part of the projection- ists' union and will involve no charge to the exhibitor. In addition the members of the inspection gioup will be available for emergency serv- ice at any time during the day or night. A set of regulations which have been pre- pared by Kaplan in order that the service may be effective and efficient note in par- ticular that any operator found smoking in the projection booth will be liable to in- stant dismissal by the union; that a man who leaves his machine while it is running will be brought before the executive board and severely penalized; and that in case of an emergency necessitating the operator leaving his booth, he must first call his re- lief operator to take charge. Other regulations are as follows: 1. All fire department regulations must be strictly adhered to. 2. The booth must be in a clean and sanitary condition at all times. No oil or waste on the floor. No pieces of film on the floor, no dirt of any kind permitted. 3. All ventilating shafts must be free and clear of all dirt and dust. 4. No doubling of film permitted. 5. Absolutely no visitors permitted in booth. 6. No eating in the booth allowed. 7. All film must be carefully inspected before running. Any imperfections in print must be noted and reported to theatre manager. 8. Any and all fires must be reported immediately. 9. Before starting show, operator must see that machines are in perfect condition, check up on all sound apparatus and have on hand all necessary supplies such as ex- tra carbons, amplifier tubes, exciter lamps and photoelectric cells. 10. All films not actually in use must be kept in cabinets. 11. All fire and sand pails must be in place and pyrene extinguishers must be in- spected and full. 12. Working schedule must be posted in a prominent place. 13. No changing of shifts or of days off is permitted without permission of the ex- ecutive board. 14. Any or all questions of doubt in re- gard to any procedure must be submitted to the inspectors who are the official emis- saries of the union. Appeals from their decisions may be made to the executive board. Fire Destroys Sound Equipment of Theatre (Special to the Herald-World) _SAN AUGUSTINE, TEXAS, Nov. .28. — Fire believed to have started in a projection machine caused damages estimated at $1,500 to sound equipment of the August theatre here. The loss is partially covered by insurance. There was a crowd in the house but all marched out in orderly fashion and no one was injured. Firemen confined the blaze to the projection room. Mrs. W. M. Wade is the owner. November 29, 1930 EXHIBITORS HERALD-WORLD 43 w BOX OFFICE PROMOTION Capitol Gives 400 Overcoats to the Jobless; A Good Deed and Good Exploitation Just now, while winter is bellowing its first chill blasts, there comes the opportunity for people in the motion picture industry to aid in relieving un- employment in their localities. Exhibitors have gained a name for their willingness to assist in community enterprises. A number of theatre operators expressed at the recent MPTO convention their inten- tion of helping the jobless. The exploita- tion value alone of this will mean much to them. Many others are following in their footsteps. Fred Perry, manager of the Capi- tol theatre, Binghamton, N. Y., is one of these. In his theatre, Perry assembled a motley collection of 400 used overcoats which were distributed to the unemployed. This netted him a wealth of publicity in local papers and several pictures showing the line of men waiting outside the Capitol for their "new outfits." Two Tickets for Every Coat Perry's method of obtaining the coats was just as novel as the idea of giving them away. He offered two free tickets for every old coat brought in. One of the news stories describes it as follows : "Realizing thet suffering which the winter may bring to the city's unemployed due to improper clothing: the Capitol, operated by the Binghamton Theatre Company, is inaugu- rating a campaign to provide the needy with overcoats. The Capitol will be the center for collection of these overcoats and later for their distribution to the unfortunate. The theatre will give two tickets to each person who brings an overcoat to be given away November 14 to 19, inclusive. This is an opportunity to do an act of brotherly kindness." Then Came Another Story Three hundred applications for coats were received in advance. After the first few days of contributing to the fund, Perry found he would be 200 coats short unless something was done. Again the newspapers sent out a call and the response more than filled the order. Another promotion method carried out for relieving the unemploved was a benefit dance. It was organized by Kornblite and Cohen, op- erators of the Capitol and the Binghamton Theatres Company. The news story, a long one, said in part: "An ouportunitv to 'get into the movies' is "being offered by Messrs. Kornblite and Cohen of the Binghamton Theatres Comnanv in con- nection with steps to establish a fund for the relief of unemployment, it was announced to- dav. The fund is to be administered by of- ficers of Binghamton Post No. 80, American Leeion, according to Fred Perry, manager of the Capitol theatre. Dance Swells Fund "The initial move will be in the form of a dance to be staffed Friday night of this week in the General Cigar Company's factory. At Front of the Alhambra theatre, Milwaukee, for the showing of Universal's "The Storm." Genuine fir trees were cut down and treated with white lead to create an ice effect. Credit some more clever promotion to Fred S. Meyer, manager of the Alhambra, who also acts as Western exploitation director for Universal. this dance motion pictures will be taken of the dancers and the pictures will be shown at the Capitol theatre next week. Prizes will be awarded for the most unique costumes and dancers will have a chance to see themselves in the movies. "As an added feature, the theatre manage- ment has planned to present at each benefit, including the Friday night dance, selected vaudeville acts which are playing at the Bing- hamton theatre." Such stunts as Perry and the Binghamton Theatres Company have used are not beyond the reach of any exhibitor. They may need to be cut down to a smaller scale, but they will make good exploitation. They offer the showman a chance to establish himself in the esteem of his fellow citizens and then there is alwavs satisfaction in giving the other fel- low a lift. Trv it! 99 Creager in Wilmington Alfred Creager has been named to succeed Ben Hook as manager of the Murphy house, Wilmington, Ohio, the latter being assigned^ to manage another theatre in the Chakeres chain in Springfield, Ohio. Hook had been in charge of the Murphy for about seven months. Putting Green in Lobby Helps Boost ' 'Love in the Rough Russell Lamb, manager of the Fisher theatre, Danville, 111., installed a putting green in the lobby for his showing of "Love in the Rough," a golf comedy. The artificial green was a one-hole affair, with three hazards. Every patron who made the hole in one was given a free ticket to the show. There were a lot of golfers who came to see the picture and they made good use of the miniature course. But they were not the only ones. Further playing up the sports angle of the film, Manager Lamb negotiated a tieup with two local distributors of Spalding sporting goods and obtained window dis- plays of golf accessories, with stills and posters scattered about. Bails- and clubs were given to patrons in a prize Contest. Bit 44 EXHIBITORS HERALD-WORLD November 29, 1930 One of the tieup windows obtained by Pathe (or "Her Man," starring Helen Twelvetrees. This particular window was located on Broadway in one of the leading drug stores. Stills of the star were featured. The hookup was made while the picture was showing over the R K O circuit in New York and Brooklyn. 'Life of the Party" Campaign Is Lesson in Cracking House Records Warner Brothers' exploitation staff in attendance records when it staged a high Life of the Party." Practically all the exploitation centered around advertising, either in newspapers or on billboards and throwaways. At the time the picture opened in two first run houses of the city, there happened to be some un- deniably strong competition. Will Rogers was playing in person at a nearby house and an oppressive heat wave was playing all around. 24-Sheets Doubled in Number In the face of such odds, the exploitation staff decided to concentrate oh advertising. The number of 24-sheets was doubled for the picture. One-sheet posters were plas- tered in all available locations. Fifty thou- sand copies of a tabloid were distributed from house to house with humorous com- ments on the picture and players. A ballyhoo truck, carrying posters on the film, worked all imortant streets. All news- paper ads featured the star, Winnie Light- ner, with the opening day announcement running four columns wide. Radio hookups made it possible to broad- cast several announcements of the picture's opening, together with popular tunes from t. Ale Tieup Gets Chain Stores The exploitation also penetrated several undred chain stores, through tieup with Canada Dry ginger ale, which sent out cards and literature: The highlight of the campaign was a double page spread in a local newspaper on opening day, containing several special pro- motion stories and the rest advertising. M. A. Silver, general manager of Warner West Coast houses, was in charge of the exploitation. _ Assisting him were Max Shagrin, district manager, George Thomas, representing the Warner studios, and Hub Robinson, Harry Maizlish and E. A. Patter- son of the theatre staff. Los Angeles gave a lesson in cracking pressure advertising campaign for "The submit letters telling of occasions when a stunt, recitation or unexpected trick earned for them the reputation of "the life of the party." Prizes of cash and admission tickets are offered in most cases. Building Sentences From Film Titles Is Gaining Popularity "Talkiegram" contests appear to be rising in popularity for exploitation purposes. Al- though not a brand new idea, they serve well in promotion and there are no doubt hundreds of communities where they have not yet been used. Theatres often promote these contests in- dependently, but in San Francisco a news- paper has set out to put one over with no aid from any theatre. Naturally, this is ex- cellent publicity for houses there. The paper provides cash prizes amount- ing to $100 a week. A few theatres have cooperated by donating admissions. Rules of the contest call for arrangement of ad- vertised theatre titles into a readable sen- tence or paragraph of correct continuity. Contestants may use not less than five titles or more than eight. Among the con- tributions already received, there are numer- ous clever pieces of work. Thousands are said to he participating and theatre adver- tisements in San Francisco are receiving a thorough going-over by readers every day. Many Use Letter Contest A considerable number of exhibitors throughout the country are employing a let- ter contest to exploit "The Life of the Party." Newspaper stories invite readers to Patrons of London Capitol Count Laughs in "Feet First" Guessing the correct number of laughs which one ought to emit at a showing of "Feet First" was part of the ballyhoo in London, Ont., by the Capitol theatre. R. S. Roddick, manager, gave a radio to the winner. The official number of laughs was kept under a seal until the end of the engagement. A Few Tunes for Your House Organ [Use the articles below in whatever form you desire for your house organ. They may be lifted as a whole or in part and reprinted to suit your individual theatre.] The following article can hardly qual- ify as an editorial but it illustrates the spiciness which a column of humor add- to a house organ. Written by one who signs himself "Jake Blunderbust," it ap- peared in Filmdom, the weekly published by the Roxian theatre, McKees Rock?. Pa. Vox Pop Katherine Jones of 814 Thomson ave., took pen in hand and dashed off a little note which immediately follows : She writes, "Dear Jake : We all get great pleasure out of reading your column (already she's kidding me), anyhow that's a good way to start a letter. I think you must have found the owner of the bird seed from all the chirping and singing on Saturday night. (As a matter of fact we did find the owner of the bird seed. Read last week's column.) "Why don't you have community singing on Wednesday nights? All the music lovers are present then. (If enough music lovers will write me, the management will arrange for organlogues on Wednesday nights.) Some- times those sentimental love songs lead to the altar. (Very true, but I have noticed that on Wednesday nights the women outnumber the men about ten to one. Why don't you ladies bring your gentlemen friends? It will bring the altar so much closer.) And now she gets down to the main pur- pose of her letter. "Now, Jake, I want you to do me a favor. Publish in next week's Filmdom, the name of the piece given away this week. There then follows a list of uses to which Miss Jones' friends have put that piece. She then closes her letter with, "Hope to read your column every week." Those last are kind words. I can't promise how long I'll be writing this column because I've heard that there is now in process of organization a "PUT TAKE BLUNDER- BUST ON THE SPOT" club. Some fel- lows think I'm getting entirely too many let- ters from their girl friends, at least, every time they call up the g. f. and ask_ her what she's doing the reply is, "I'm writing Jake Blunderbust a letter." So they've decided to put a stop to that by putting Jake Blunder- bust "on the spot." But don't you worry girls, just go on writing letters to me. They'll never put me on the spot because no one knows who or where I am. I'm as hard to get near as Al Capone. What will probably happen is they'll get the wrong guy and have plenty years in a nice cool cell to reflect on the mistake they made. But I've forgotten to answer Miss Jones' question. The piece was a Shoe Tree. A very good one. The other one will be given away soon. How'd vou like the show last Monday? Ties Up with Sorority for "Let Us Be Gay" Prize Dance Don Hammer, manager of the Mars thea- tre, Lafayette, Ind., tied up with six frater- nities and five sororities at Purdue Univer- sity there to plug "Let Us Be Gay." Cards announcing the playdate and thea- tre were posted on bulletin boards in each of the houses. Cooperation of one of the sororities made it possible to stage a "Let Us Be Gay" prize dance in which only fresh- men and freshman coeds participated. November 29. 1930 EXHIBITORS HERALD -WORLD 45 How Do Your Ads Compare With These? // your theatre ads are as good or better than these, send us some. If they are not as good, send them anyway, for reprinting on this page. Those shown above were run by the following theatres: 1, Capitol, Oklahoma City; 2, United Artists, Portland, Ore.; 3, United Artists, Detroit; 4, Fox, Detroit; 5, Capitol and Avalon, Chicago; 6, Ala- mo, Louisville; 7, Rialto, Louisville; 8, Embassy, Seattle; 9, Fillmore and Mission, San Francisco ; 10, R K O Lyric, , ., Cincinnati; 11, Paramount Publix, Boston; 12, Palace, Chicago; 13, Strand, Albany, N. Y. ' ,'. 46 EXHIBITORS HERALD-WORLD November 29, 1930 Tieup display in the lobby of the Orpheum, Omaha, for its anniversary week. The huge birthday cake was given by a local bakery. Celebrating An Anniversary Is No Problem When Merchants All Help What shall I do to celebrate the anniversary of my theatre? Many an exhib- itor has asked himself this question, and so did the manager of the Orpheum in Omaha. Here is how he answered it: A huge birthday cake was obtained through a tieup and placed in the lobby. Patrons were invited to guess its weight. Approximately 30,000 guesses were received. A local baking company, specializing in Dolly Madison cakes, baked the huge batch of sweet. It was brought to the theatre un- der police escort. Half a dozen men were required to unload it in such a way as to keep from damaging the frosting and the rest. Throughout anniversary week, the 35 delivery trucks of the baking company car- ried posters heralding the fact that the cake was on display in the Orpheum lobby. When the theatre had finished with it, por- tions of the cake were turned over to a boys' home and an institution for crippled children, there to be portioned out to youngsters. Another tieup made it possible for the theatre to improvise a merchants display in its lobby. The hookup was in connection with the Chamber of Commerce's "Buy Now Week." A dozen local firms cooperat- ed to rig up the exposition in the Orpheum with the message, "Buy Now." A feature of the exhibit was a replica of a retail toy department, with Santa Claus himself run- ning it. The man who played the part took downthe names of hundreds of youngsters and jotted down what they desired for Christmas. it is reported, and the animal was announced to be an "odorless one," at least no one in the audience could prove that he wasn't. The newspapers liked it. Hitchison to Halifax Harold Hitchison, veteran manager of houses in Toronto and Hamilton, Ont., has been appointed manager of the new Capitol in Halifax, N. S., where T. S. Daley has been temporarily in charge. Daley is re- turning to Famous Players' home office in Toronto. Plenty of Ways to Win Publicity; Here's Another Many are the ways to win publicity, but the Weaver Brothers, traveling stage troupe, have a stunt with a new "fragrance." When they played the Majestic in San Antonio, they presented the Brackenridge Park zoo there with a skunk from Arkansas. The presentation was made from the stage, North Dakota Manager Stirs City with His Parade Hal Cuffel, manager of the Orpheum, Grand Forks, N. D., dug up a stagecoach and created a batch of home-made cowboys to exploit "The Santa Fe Trail." The troupe paraded down the main-stem of the city, with four loudspeakers mounted on the stagecoach. The same type of stunt would work out well on a number of cur- rent pictures for other exhibitors. You are reading this little ad be- cause the dollar sign caught your eye. It always works. By the same token "Building Theatre Patronage", Barry and Sargent's great book for showmen will catch business for you because it contains the patronage build- ing ideas that always work- 460 pages of money-making facts. (Only $f.2o mailed to your door) CHALMERS PUBLISHING CO. 516 Fifth Avenue, New York City ptiiMthlSte i MRU •■ ■• a "Oh Sailor, Behave!'' It's a job for this sailor, though. And a good job he's do- ing in drawing patrons to the Earle thea- tre, Philadelphia, to see the Warner Brothers picture Live Wires Please Step This Way What's the matter with the times? "Not a thing, if you tend to your pub- licity." That's the response of Albert Knopp, the vigorous, alert publicity director for the Stahl theatres in Fredericksburg, Texas. We have just received a letter from Knopp and it contains so much pep and fire that we couldn't refrain from put- ting it into type. Here it is : "What we're looking for in the theatre is real live publicity. We live and learn. Every day new ideas come along. Make use of them, for the new ideas are the ones that bring dollars at the box office. "Fellow publicity men, keep on work- ing! If one idea fails, try another. Don't give up the ship. If times are hard, make 'em pay. "One man complained to me the other day that the theatres are hard hit. Well, well ! I never heard of that before. Business is not so bad if you go after it, no matter how hard the times may be. "The theatres should not be 'hard hit.' They'll go to the theatre anyhow. "So let's GO and let 'em in. The show is still going on and all we have to do is LET THE PUBLIC KNOW IT "Give my best wishes to all the live wires and the dead wires." We have never met this man Knopp, but apparently he's a live wire with high voltage. November 29, 1930 EXHIBITORS HERALD-WORLD 47 Back to Boyhood Days m "Swap" and Get Guest Tickets To the RKO Downtown Theater Remember way back when you were a boy and liked to trade. Remember the trades Later on. when you pew up and went to worlt you bought the ihinjs you wanted in- "THRILLS FOR SWAPPERS" "THE CAT CREEPS" HELEN TWEL VETOES - RAYMOND HACKETT - . ULUAN TASHMAN Ami War Otmrr Scnt*-Nu*iUi uriw o:« Li-™c™ RAndolph 9400 How to write a "Swap" Ad— Sample Ads FREE PRESS WANT ADS RAndolph 8 100 This shoivs how the "Swap" Contest was worked out at Detroit between the RKO Downtown and the Free Press ' 'Atmosphere'7 Big Point in Theatre; Try These Stunts Atmosphere to fit the picture is just as important in the theatre as are many exploi- tation stunts, believes the management of the Orpheum in Oklahoma City. When "The Silver Horde," a film depict- ing salmon fishing, was shown there, three salmon were sent direct from the canneries at Seattle. Each of the fish was frozen into a 100-pound cake of ice. These were dis- played in the lobby. The ice was permitted to melt down to near the fish and then placed in a refrigerator until a new layer of ice was again frozen. This process made it possible to have a fish in the lobby each day. An attractive setting enhanced the exhibit, with fishermen's paraphernalia, such as nets, oilskins and oars being scattered about. Another "atmosphere" stunt at the Or- pheum was the one for "East Is West," and one which other exhibitors might profitably pick up. The film has an oriental setting. Tying in with this, the theatre shipped in 300 pounds of incense from California. It was burned backstage during the entire week. Inverted Dummy Walks Streets for "Feet First" A man who wore two pairs of shoes helped the Strand in Milwaukee exploit Harold Lloyd's "Feet First." The fellow was rigged up to appear as though he were walking on his hands. Sticks and a dummy head were employed to complete the illu- sion. The figure was nearly nine feet high. Placards on front and back carried the words: "Every Foot a Laugh — Harold Lloyd in 'Feet First,' Strand." Detroit RKO Gets Healthy Boost From Paper's Novel "Swap" Ads Classified ads have many times and in varied ways been used to exploit pic- tures, and now the want ad section of a Detroit paper has given birth to a "Swap" contest. Forest D. Freeland, publicity director for putting on a stage wedding. It took place the RKO Downtown, promoted the idea on the closing night of the film. Two through a tieup with the Detroit Free Press. couples were married simultaneously before The procedure is this : Any person having a packed house. something to "swap" inserts an ad in the paper, such as this— "BABY CARRIAGE— Will trade for ironing board." The newspaper carried a large display ad to ballyhoo the contest, which is reproduced elsewhere on this page. Copy in the display read : "Remember way back when you were a boy and liked to trade? Remember the trades you used to make — you got the best of the bargain, too. Plays Up Thrill of Trading "Later on, when you grew up and went to work you bought the things you wanted in- stead of trading. But there is a thrill in trad- ing that you can get no other way. "Now the Free Press offers you an oppor- tunity to enjoy the thrill of trading — swapping all over again ! Starting next Sunday there will be a special column in the want ad section of the Free Press, where you can list the things you have and won't want, in trade for things you do. Undoubtedly you have in your home many worthwhile articles you no longer need. These things can be traded for the things you want. "Here's the proposition. Place a Swap Ad in the Free Press. Tell what you have to trade and what you want in return. It must be an actual swap — articles for sale will not be printed in this column. Give Tickets to Downtown "You pay regular want ad rates for your ad and have an interesting time swapping in the old fashioned way. In addition you get two guest tickets to the R K O to see The Cat Creeps.' " The arrangement between the paper and the Downtown theatre will continue for sometime, it is understood. Many have responded to the call for ads simply because they receiyed two free tickets for each ad and got the ad- ditional advertising. As for the theatre, it enjoys good business, getting the plugging of the paper each week in displays. Each new attraction is men- tioned in one or more layouts for the "swap" contest. Reports from Detroit after the contest opened indicate that it is an eminent success. On the opening day a total of 152 ads ap- peared, occupying almost two full columns. As a result, 304 got tickets to "The Cat Creeps." Bicentennial Films On Washington to Be A va Ha b le in 1 931 Exhibitors will, during the coming year, have an opportunity to book a number of ap- propriate films for the George Washington bi- centennial celebration to take place in 1932. A federal commission at Washington has already announced that the government will produce a full length talking picture of the life of George Washington in color. This film will be made historically correct and is ex- pected to live as one of the most accurate rec- ords of the life of America's first president. The picture will be available for showings in churches, schools, lodge rooms and theatres. It will be both educational and patriotic. In addition to this government production, it is expected that a number of producing com- panies will make both short subjects and fea- tures for release. The Washington bicentennial will be cele- brated throughout the nation. It will begin October 19, 1931, the one hundred and fiftieth anniversary of the surrender of Yorkton, and last through 1932. The two hundreth anni- versary of the birth of Washington will be marked in 1932. President Hoover is ex-officio chairman of the commission in charge. Nuptials at Bow Film "Her Wedding Night" gave the B. F. Keith theatre, Dayton, a good excuse for Victor Gauntlett Heads Publicity for Fox Far Northwest Victor Gauntlett, for several years asso- ciated with the John Hamrick houses in Seattle, Portland and Tacoma, has been named director of publicity and advertising for Fox West Coast Theatres in the Pacific Northwest. He will have more than 100 theatres un- der his purview. His offices will be in the Skinner building in Seattle. Gauntlett has risen in prominence in com- paratively short time, having attracted recognition on the Coast with the popular appeal of his ads and copy while with Hamrick. itional ereen rerv i c ev I jN? &H1CASO - NEW YORK - UK ANGEIH One Old Indian Fighter Sees "The Big TraiV ; Next Day He Brings All His Friends Memories of Custer's last campaign against the redskins and similar frontier epi- sodes were instrumental in bringing a score or more of pioneer day Indian fighters to the showing of "The Big Trail" at the Fox theatre in Detroit. J. K. Chalmers, commander of the Col. S. Y. Seyburn Camp No. 15, of the National Indian War Veterans, first attended the per- formance at the Fox and thought it so good that he suggested the remainder of the vete- rans attend the show in a body, which they did. 48 EXHIBITORS HERALD -WORLD November 29, 1930 Blending Type, Stills and Art in One Theme Part of the dynamic day by day advertising in New York newspapers for Metro-Goldwyn-Mayers "War Nurse" at the Astor. Every ad stresses one point only, the title of the picture. The displays are almost a drama in them- selves; that's real effect in newspaper advertising. Again Howard Dietz and Si Seadler have put over a superb campaign. WAR OVERNIGHT SMASH HIT! And no wonder.' It is the most sensa- tional talkie of them all! METRO-GOLDWYN-MAYER'S glorious sequel to "The Big Parade" 3—6—8:50 £* NURSE j? iJ ijjf ■ The woman's side of it! Told for the first time! Heroines who lived, loved and suffered on the Western Front. With a great cast: ROBERT MONTGOMERY ROBERT AMES JUNE WALKER Anita Page Zasu Pitts Marie Prevost Directed by Edgar Selwyn IF YOU ONLY HAD A BIT LONGER TO LIVE? Wouldn't you do the same? METRO- COLDWYN. MAYER'S national production with ROBERT MONTGOMERY ROBERT AMES JUNE WALKER Anita Pact. Zaiu Pitts, i s the Talk m.^* b, of New York! ««•'*'«»» WAR NURSE ASTOR A WOMAN DARED TO TELL IT! Metro -Qoldwyn- Mayer brings her soul- story to the screen! The ivoman's side of the war! WAR NURSE The most important picture since 'The Big Parade" ROBERT MONTGOMERY — Robert Ames une Walker, Anita Page, Zasu Pitts, Marie Prevoa Directed by Edgar Selwyn WORLD PREMIERE THURSDAY NIGHT, 8:30 B'WAY &. 45th ST. SEATS NOW ON SALE r5o-a jo. Thru Timet Sun. 8 Holt 3-6-^:50 t Sot.) joe to St- 00. Et-emnfi 50c to Sa.oo ALL SEATS RESERVED "Here is sex melodrama of the 'Our Modern Maidens' school. Girls who rush off to war and relax in the arms of patients. As a torrid flaming youth picture, 'War Nurse' tops everything in its frankness and abandon. It's a sure enough shocker." — Johancson. Mirror WAR "Melodrama nth, red and rare/WarNurae-wiuiiQifv alt demands." "A movie natural, tic work contributed br, the volunteer nurses in the World War. — JKju t-'i' tVt Graphic throughout. Can in dudes NURSE ASTOR Broad way Si 45th St. No wonder it is New York's most discussed talkie! WAR NURSE METRO-GOLDWYN-MAYER'S production with ROBERT MONTGOMERY ROBERT AMES JUNE WALKER Anita Page Zasu Pitts Marie Prevost ASTOR TwiceDaily 2:50— 8:50. Three times Sunday 6c Holidays 3, 6, 8:50. Mats. (exc. Sat.) 50c to $1. Evenings 50c to $2. November 29, 1930 EXHIBITORS HERALD -WORLD 49 W MUSIC AND TALENT Make Records by "Remote Control 99 STAGE SHOWS Baltimore Century Week Ending November 21 "Nightingale Melodies," a Loew-Capitol theatre unit staged by Arthur Knorr under the personal supervision of Louis K. Sidney, is offered at Loew's Century for the week ending November 21. It opens in one against green velvet curtains with the or- chestra in the pit and 24 Chester Hale girls enter- ing from each side in routine steps of a color rhythm dance, the colors in regular lights being 12 in. black and 12 in. yellow and in other lights changing to purple and orange. Costumes are tight bodices with feathers and headdress of feathers with leg tights. After this the curtains part on full stage with side drapes and steps in rear with back drapes parted for tableau, with the Dodge Twins (Beth and Betty) of the Follies Bergere and "A Night in Venice," framed in center, up steps. Large head- dress with two bandeaus for body and long train. They go into a stately movement dance of splits and poses, ending on the steps in backward bend with backs toward audience. Curtains close on this and John Byam enters through center and sings with orchestra, "Spread Your Little Wings and Fly Away." Curtains part again on full stage revealing the Dodge Twins on again in white bird costumes with white headpieces and tail feathers. They go into a novelty dance with a backdrop of a large tree with nest in the woods. One whistles "Charmaine" as a solo. Then they go into a bird act of one whistling love calls to the other, who is bashful (similar to Arriot Brothers). They finish with going off stage and appearing as birds up in a nest of a tree at back — gunshot is heard, they duck, comedy work ending with whistling in joy at escape. Curtains close and 24 girls come on dressed as penguins and do a comic dance, imitating move- ments of that antarctic bird, with buzz blowers mak- ing a comic "razzing" noise as they move against a silver and blue (ice effect) drop. This finishes another drop with a "Craay House" painting used, against which Walter Nisson comes out and does a number of novelty stunts on odd looking cycles. After this the girls come on in routine in yellow costumes and bare legs. The curtains part to full stage with back drops of green figures on yellow and as the girls form a tableau the Devil Foursome, adagio dancers, one girl and three men, come on and go into their work. The finale is furnished by several show girls in novelty costumes entering from each side in rear on steps and walking down 6tage, with the Dodge Twins bringing up rear, and all in a posed tableau for the final curtain, with orchestra and organ Omaha Orpheum Week Ending November 20 Herb Larimer and Marion Hudson, cyclists, the former as a clown, delight Omaha Orpheum visitors this week with their act. Larimer wears baggy trousers and generally loose fitting clothes. Miss Hudson appears in white tights and a green plumage skirt. Their individual as well as their joint riding of cycles is much applauded. The cycling act follows the playing of "Just a Little Closer" by "Eddie" and his R K Olians or- (Continued on next page, column 2) George Givot George Givot, who might be called the "it" boy of the stage, most appropriately, has re- turned to Chicago, where the fans who gath- ered to his "tuneful wit" have again flocked to his standard, and he's the same George that made such a hit here a number of years ago, such a hit, that he went to Broadway and — well, Earl Carroll's "Sketch Book" held him between its covers for two years, years in which he didn't get more witty, we might say, but polished that which he had (it's a gift) to a high lustre. For a while he was with Ziegfeld, and after an absence of three years (we've found that's the exact number) he's back again, as strong as ever. Instead of calling him the "it" boy, however, perhaps the title of Pied Piper would be more exact, for do they flock when his name appears on the "schedule?" They do! Possible Uses Of New Method Far Reaching Lew White and Ted Fiorito Make Successful Experiment from Several Miles Away There is nothing new — etc., but oc- casionally something pops up that is of unusual interest and may be placed, it seems, in a category not wholly "conforming" to the old adage. Re- cently, in an experiment completed through the cooperation of the tele- phone company, who furnished ftie re_ mote control apparatus used, it was found possible to make a phonograph record without the artists being pres- ent in the studio. It is reported to have been a highly successful effort, and one that opens up a vista of pos- sibilities that are interesting to con- jure with. -T| Lew White, organist, and Ted Fiorito and his band were the central figures in the plan. Following several tests at the studio of the recording company, White began the mas- ter record of "When the Organ Played at Twilight," and, at a given moment, he dropped out, and Fiorito's band took up the number from there, playing from a location several miles away. This dropping out and coming in was continued throughout the duration of the song, and on a number of occasions, they played the song simul- taneously. Although this attempt at recording by re- mote control was made on the new Durium "paper" record, it has been mentioned and is expected that there may be a possibility that many of the wax records will also be made in this manner. The control is han- dled entirely by a system of headphones. Many uses are seen for this particular method of making records. It might be said, in doing some of the "conjuring" that was heretofore mentioned, that for one thing, there is a chance for a great diversity of selections. The fact that the artists need not come to the studio might mean that in- stead of making a special effort to make a record, all that would have to be done would be to "horn in" on one of their regu- lar programs somewhere and select what was needed. Among that many examples of what may be expected is the equipping of the schools of the country with a series of records which could only be made by {Continued on page 52, column 3) UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'wsy N.Y.City 50 EXHIBITORS HERALD-WORLD November 29, 1930 a You Can't Go Wrong With Any Feist Song" I'LL BE BLUE JUST THINKING OF YOU SWEETHEART OF MY STUDENT DAYS UKULELE MOON DOWN THE RIVER OF GOLDEN DREAMS I'LL STILL BELONG TO YOU (from "Whoopee") WHAT'S THE USE MY LOVE FOP» YOU THE SONG OF THE NAVY YOU'RE ONE IN A MILLION TQ ME IF I HAD A GIRL LIKE YOU IT HAPPENED IN MONTEREY AROUND THE CORNER WHISTLING THE BLUES AWAY (From "Half Shot At Sunrise") Leo Feist, Inc. 56 Cooper Square New York, N. Y. STAGE SHOWS (Continued from preceding page, column 1) chestra, violins, piano and drums each in turn tak- ing up the melody with the lights upon them as they carry the melody. Jean Carr, youthful dancer who calls her part of the stage program "Today and Yesterday" presents a bit of finery in dancing and then introduces her mother and her father, each of whom in turn do tap dances, later joining their daughter in a trio tap dance number. Miss Carr wears a costume consist- ing of a silver and pink bodice and flare skirt of yellow and green. She wears her hair long hanging below the nape of her neck. Del Chain and Artie Conroy join in a soliloquy on "love making," then burlesque mental telepathy and close their act with a freak musical instrument stunt, ukelele and xylophone, playing part of the time in the dark and having a flashlight glow on the beat of the rhythm. Blossom Seeley and Benny Fields, climaxing the stage performances also star among them. Their stage appurtenances are beautiful and besides the drops backstage include transparent and translucent screens. Their solos and duets are new here and include a "Lulu Belle" number, a satire on "The Command to Love" a number of Seeley ballads and dance numbers. Their Southern dialect and easy stage manner win them quickly as the favorites in the vaudeville presentation of the week. Omaha World Week Ending November 21 Frank Horek, director of the World band and mas- ter of ceremonies at the Omaha World opens this week's stage attractions with an overture, hits from "Strike Up the Band," "Sweet Adeline," and "Sons o'Guns." Cornet duets and saxaphone trios feature in these hits. These are played in the pit. After the news flashes and coming week's attractions are projected upon the screen, the band appears upon the 6tage and plays a novelty, "Hey, Hey, Have You Had Your Corn Today?" The Eight Marie Peterson Girls, with black plum- age headdresses and much plumage at their hips as features of their otherwise abbreviated costumes, present a tap dance. Three colored men, following light effects to imitate lightning flashes, appear front stage and with the band accompanying do the Charleston. Featuring their act is a tap to rat-tat- tat of the "Chicago machine gun." Orville Rennie, introduced as the late star of the "Student Prince" sings "Deep in My Heart," "The Night You Told Me Those Little White Lies," "Kiss Me, Sweetheart," and other selections, a varied program, concluding with "Lis Lee," as "Sung by Al Jolson." Frank Horek assumes the role of a Hindu in his harem with the Peterson girls about him dressed in costumes to affect the garb of India. Oriental fans and gilded vases add to the atmosphere. They pre- sent an interpretative dance. Their black and silver costumes find a beautiful setting in the silver panels in front of each orchestra player's position at the rear of the stage. Hyde and Bnrrill present a comedy act, with subtle humor, clowning and using specially built musical in- struments— a violin and bow that fall apart ; a cor- net with a key that explodes and megaphone end made of rubber ; a bass viol that wabbles its neck, "flaps its wings" and "lays and egg." Bee Hee Rubyatte and company, eight men, in attractive Roman setting and gladiator costumes present an unusual tumbling act and act that shows supreme muscular strength. Pyramids are built and acrobatic feats extraordinary are performed, winning much applause. Philadelphia Earle Week Ending November 28 The fast-moving stage show at the Earle this week ie called "House Party" starring Frankie Richardson in person. The show is under the direction of Jay Mills, master of ceremonies, and there is not a dull moment in it. The Earle Concert Orchestra under the leadership of David Ross plays selections from the comic opera "Sari." The sixteen Earle Rockets in white satin and tin- sel, accompanied by the Earle Stage Band, lead off with a charming dance. A young comedian introduced by Jay Mills as Win- nie Lightner'e brother Frank, after some rather forced wise cracking contributes a comic dance. The Earle Theatre Stock Company, starring Jay Mills, offers a short skit that was greeted with applause. Joe Altey, one of Jay Mills' "discoveries," gives a unique dance followed by a perfectly-timed "shadow (Continued on next page, column 2) Before the Mike By BOBBY MELLIN Jean Paul King, Chicago NBC announcer, finds that his past is catching up with him. Jean re- cently proudly exhibited a copy of the high school paper from Tacoma, Washington, where he graduated from High School, containing a long story on his radio work. But the eagle eyed reporter caught a paragraph tucked away at the bottom of his column. The paragraph read : "In the 'Senior Bunko Election' King was selected by his classmates as the 'great- est f u s s e r, noisiest, minds everybody's busi- ness, and 6econd best bluffer and orator." The radio work of this su- perb announcer has en- Jean Paul King deared him to thousands of listeners, and has won for him a warm spot in the hearts of all those who have heard him over the air. » « * The golden voice of Frankie Sylvano, who is fea- tured at the Music Box (formerly the Cinderella Cafe) can now be heard over station WIBO. Frankie has a great personality and should be a big drawing card at this south side cafe. . . . Wendall Hall, the red-headed music maker is featured thrice weekly over the NBC chain, in a new program of songs and chatter. * * * George Devron, who is the conductor of Terrace Garden's orchestra, is responsible for the unique vio- lin effects for which the orchestra ia fast becoming famous. When not thinking up trick violin arrange- ments, George busies himself trying to make the other members of the band believe he can play check- ers. George leaves the Terrace Gardens December 3 for southern parte, but we hope that he won't stay away a long time, for he is always welcome in "these here parts." * * • Promptly at midnight, the WBBM Nutty Club, one of the features that first made Chicago known on the air, holds court each week at Al Quodback's Granada Cafe. Besides the fun galore which has made this WBBM feature internationally famous, the new Nutty club programs offer the world's finest en- tertainment, presenting famous stage stars appear- ing in Chicago. * * * If you've ever wondered how Paul Whiteman's band maintains the unapproachably high standard of music that richly earned for the "King" his title as peer among musicians, visit a Whiteman rehearsal. So finely attuned are Whiteman's musical ears that the slightest wrong shading of tone, either above or below, is a speck in the "musical ointment" and cor- rected almost before it is finished. And until those sensitive ears are satisfied, no number is played, either on the ether or before an audience. Every one who comes in contact with Paul finds him a regular chap and feels that nothing is too difficult for him to do. * » * Fred Waldncr, popular NBC tenor, assumed a new role recently, when he became "Friendly Fred," on the Friendly Five Footnotes program with Del Lampe's orchestra. It is no stretch of imagination to vision Waldner with the name of "Friendly Fred." He has a wide infectious grin that does not come off and is ready with a cheery greeting for everyone in the halls and studios of the NBC. Fred is one of the veteran entertainers of the NBC staff and is probably one of the best known singers from the local studios. Life for him has been just one sweet song. * *. * Josef Koestner, conductor of the 43 piece Armour Hour program tells me that the members of his band are drawn from almost every corner of the globe. Of the 43 only twenty are native born Americans, of whom five are Jewish and one is a full blooded Sioux Indian. The other twenty-three include six Germans, two Frenchmen, four Bohemians, three Italians, two Danes, two Englishmen, and a Belgian, Norwegian, Dutchman and Russian. Koestner, was himself born in Bavaria. The cosmopolitan nature of the orchestra, as well as the world-wide experi- ence of its conductor, explain to a great extent, the unusual versatility of the Armour program. November 29, 1930 EXHIBITORS HERALD-WORLD 51 -youen- Tlast times TODAY "THE TRUTH At»ut YOUTH' .nail BBOi- "TheGORiUA" w.CNia BROS. within you- ">^M'fei>U^a \ a ffifA Needed two theatres tc hold the crowds— and drew S.R.O. business at both! Bigger than Sally . No wonder everything is "Sunny"now! 'X STARTS TODAY FOR ■ nl \ ONE WEEK ONLY f%g theatr ATTHI ^J**' Such ft*| / - ^-ATouchof^ reav^-agirl8o m ^autifuIyour V fteartgoesout toher..Mari, ^krinastory *> Pathetically l,uman..wfaOSe comedy youen WdeepdOWn / / //■ m / -.£1 a IN I Jaffa -Foe m w withJOEDO. Sunw 0- vHUE'LAWRL ce< THEATRES Aj I^JtjheJametime^C ::^»*fc: national fVlTAPHOMi, ^. *>OORs OPEN- .nwntown./w' Hottjwood af 1 p.m. /5rtes%*^**«" O'^jjearsj onoaditti ST NATIO PICTURES SET THE RECORDS/ W, iw'th JOE DONAHUE LAWHENC^Gra^ a"'*l»j»M.sBrj,--; ■Kmeries UJONEYTUNE ."BtgManfimn UieNorth" "Straight and Narrow" Opened Last Thursday (Dec. 4th) at Warner Brothers Winter Garden, N.Y for o long run. MOTHERS CRY From Helen Grace Carlisle's sensational best-seller. Most human story since "Over The Hill" RICHARD BARTHELMESS IN THE LASH with Mary Astor and Marian Nixon. Set to smash the record of "TheDawn Patrol" Millions have read this startling novel. Syndi- cated in 82 leading newspapers. LITTLE CAESAR with EDWARD G. ROBINSON Doug. FAIRBANKS, Jr. Sensation for grown-ups. Tremendous for the kids. FATHER'S SON with LEWIS STONE Irene Rich, Leon Janney w The Independent Film Trade Paper EXH IBITORS HERALD WORLD Home Office: 407 S. Dearborn St. Chicago In This Issue U. S. LEGISLATION No Film Legislation of Consequence Is Expected from Congress at Short Session — Solons Will Make Every Effort to Keep Away from Lawmaking That Would Disturb Business — Talk on Floor of "Evils" of Indus- try Would Be for Home Consumption — Doubt Strength Could Be Mustered. RKO-PATHE Papers Signed for RKO Purchase oj Pathe, Herald-World Is Informed from Authentic Source — Only Consent of Stock- holders Remains to Complete Deal — Report Pathe Name Will Be Retained and Marcus Transferred to Pathe — Understand RKO Plans Theatre Expansion. COMPLETE INDEX TO CONTENTS NEWS New Western Electric recording system to eliminate hissing and scratching called longest step forward in four years. $5 per thousand seats is rental plan for Warner Brothers indus- trial pictures, now about to be launched. Four thousand rush police in protest as blue law force bars bene- fit show on Sunday at Philadelphia. MPTO of Wisconsin acts to meet costs of new ventilation code on cooperative basis — Seek new orchestra agreement on Coast. DEPARTMENTS The Short Feature 39 Music and Talent 48 Box Office Promotion 40 Classified Advertising 54 Chicago Personalities, by Jim Little 58 FEATURES New Product 27 The Voice of the Industry (Letters from Readers) 56 Securities Price Range 20 Hollywood, by Douglas Hodges 32 "Produced By" — Norman Krasna 34 Sound Reproduction 37 Pictorial Section 21 J. C. Jenkins — His Colyum 31 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Metro-Goldwyn-Mayer, Pathe, Educational, Postal Telegraph, Fox, Universal, Columbia, Warner Brothers, First National, Weber Machine Corporation, Chicago Show Printing Company, Chalmers Publishing Company. MUSIC AND TALENT— Harms, Inc., Otto Gray, Quality Slides, Brooks Costumes, Eddie Fitch, Kae Studios, Leonard Smith. CHICAGO 407 South Dearborn St. Telephone Harrison 0035-36-37-38 Cable Address : Quigpubco EDWIN S. CLIFFOKD, General Manager ERNEST A. ROVELSTAD, Managing Editor GEORGE CLIFFORD, Business Manager BOLLYWOOD loOS North Cahuenga St. Telephone Gladstone 2118-2119 DOUGLAS HODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES NEW YORK Fifth Avenue Telephone Wickersham 2366-2361 JAY M. SCHRECK, Neu> York Editor HERBERT FECKE and RAYMOND GALLO Advertising Representatives LONDON THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 SUBSCRIPTION RATES: United States and its possessions, Canada and all countries of the Americas $3.00 per year; Great Britain and its colonies £1 per y»a» Other foreign countries $5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request. Editorial Clean Advertising CAPITALIZING in lurid display type on the fact that censors have limited the showing of a motion picture to adult audiences should be eliminated from the adver- tising of every theatre organization. The Advertising Code has been accepted by the industry at large as a positive, forward step in promotion of the best interests of the motion picture business. The evidence in the newspapers that those responsible for the advertis- ing policy of some theatres have not fallen in step with the movement toward clean copy is to the discredit of those individuals and serves to retard the progress of the majority that has avowed its intention to do the right thing. There is no justified championing of political censor- ship. Too often the trade has seen its product made the football of politicians and of those currying political favor and jobs. No further proof of that is needed than the recent instance in Ohio of the statewide barring of "The Big House" for political reasons. After protestations had made the Ohio censor board known nationwide as a sample of unfairness and inconsistency, the ban was lifted. This showed in itself that the original disbarment was fallacious. The industry is well able to take care of regulation of what should be and what should not be in motion picture advertising, to a degree that not only meets with public approval but even sets a higher standard of propriety than that public itself asks, and all to the greater ultimate advantage of the theatre box office. The Advertising Code is itself an expression of the industry's own determination to set such a high standard and of its confidence that clean advertising eventually will pay larger dividends than un- clean advertising. At the same time that it is true that political censorship defeats its own purpose — and cannot do otherwise because of the erroneous principles upon which it is grounded — the theatre advertiser who builds his copy upon a premise of drawing patronage by calling attention to the censors' activities is helping to perpetuate the theory of external censorship. For one thing, such a theatre advertiser often deceives his patrons and himself. By writing in screaming type "Adults Only" above the title of the motion picture he calculates to intrigue the prospective customer. Presume that he does succeed in attracting the patron into the theatre. Then what? Then the very inconsistencies that are the fundamentals of political censorship assert them- selves. The patron finds that the picture is no different from others that he has seen and is probably even less sophisticated than others that bore no censorial limita- tions. He turns on the theatre, concluding that the "Adults Only" line was merely a concoction from the copy writer's imagination. The reaction upon this patron's good will toward the management is self-evident. Another reason why such an advertising course is headed toward danger lies in the fact that the copy writer is providing additional ammunition for those who favor regulation of motion picture content. There is continu- ously before the industry the threat of action in Congres* at Washington on one or another of the several proposals for federal regulation of motion pictures. To attempt to defeat city or statewide censorship by making capital of the action of the censor on one picture is only to invite the conviction in the minds of some individuals thai federal censorship is justified and advisable. A more judicious and more commendable treatment of the problem is suggested. It is proposed that the "Adult* Only" phrase be permanently dropped, and that to comply with the requirements of the local censor board which has barred a picture to minors the copy writer should include a sentence, in light type, with approximately this wording: "As this is an adult subject, children are not invited." A Five-Day Week THE five-day week, proposed for manufacturing indus- tries and seemingly gaining more and more propo- nents, should meet with the indorsement of motion picture theatre owners, if and when it is adopted. Motion picture entertainment has come to be established as a necessity of life. No longer is it considered a luxury. The axiom that the motion picture industry is the last to feel an economic retarding and the first to return to normal figures after a general slackening of business activity is evidence enough of that. Adolph Zukor, presi- dent of Paramount Publix Corporation, recently was quoted as citing this fact in a symposium on trade con ditions in an issue of the Saturday Evening Post. The economic principle set forth by business leaders who advocate the five-day week is that intensified work in the shorter period will bring about mass production equal in quantity as well as quality to that of the present general schedule, and at the same time will give the workers more leisure time in which to enjoy living. This is the point at which the plan would have a direcl bearing upon the motion picture industry. More leisure time means greater opportunity and desire to visit the theatre. It is presumed that the theory of the five-day week is that wages will remain at least at the same level as under the old plan. Therefore, the proportion of those wages available for use in visiting the motion picture theatre would remain the same. In fact, that proportioD might even be considered larger, in the cities at least, in view of the incidental expenses of the average workday in transportation and lunch costs. It is believed that the motion picture industry would effectively adjust itself to the changes in productiveness which would be caused within its own forces by the five- day week, and that the increased receipts would far more than balance any increased costs of theatre operation due to the revised working schedule. The motion picture industry may well look with pleasing anticipation upon the prospect of a five-day working week. Exhibitors HERALD-WORLD MARTIN J. QUICLEY, Publisher and Editor Incorporating Exhibitors Herald, founded 1915; Moving Picture- World, founded 1907; Motography, founded 1909; The Film Index founded 1906. Published every Friday by Quigley Publishing Company, 407 S. Dearborn Street, Chicago; Martin J. Quigley, President; Edwin S. Clifford, Secretary; Georgi Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre- spondence should be addressed to the Chicago office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every fourtk week as section two of Exhibitors Herald- World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two of Exhibitors Herald-World. Other Publications: The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan. December 6, 1930 EXHIBITORS HERALD -WORLD 13 Papers Signed in RKO-Pathe Deal, Herald -World Informed Only Consent of Stockholders Remains to Close Purchase "Sync" or Swim For This Manager (Special to the Herald-World) DANVILLE, IND., Dec. 4.— Pa- trons of the Royal theatre here re- cently discovered that getting two radio stations at the same time was play compared with some of the troubles of a theatre manager. Tom Barnett, manager, tried to run his picture, but the words would not fit. Another trial to adjust the film failed to improve the situation. In the meantime the audience wondered what it was all about. An examina- tion developed that some employe of the distributor's office had sent him the film for one picture and the words for another. Gain of 40 Per Cent In Fox Bookings Is Report by Grainger Heaches Conclusion After Tour of South — To Leave for Coast To Confer ivith Sheehan (Special to the Herald-World) NEW YORK, Dec 4.— J. R. Grainger, vice president in charge of distribution for Fox Film, reports an increase of 40 per cent over the same period last year in the total num- ber of film contracts, with domestic Dilhngs running decidedly ahead of last year as well. Grainger made this statement on his return from a trip to St. Louis, Texas, New Orleans ind Atlanta territories, during which he analyzed the first run situation in various Texas cities, where the company is scheduled to_ complete next August a 5 year franchise with the Interstate Amusement Corporation tor first run exhibition in Dallas, Fort Worth, Houston and San Antonio. He reported business rather "spotty," with theatre receipts off in some communities and ahead of last year in others. In general, how- ever, he said he found business especially good in Texas. Grainger is expected to leave shortly for Los Angeles to discuss 1931 production with Winfield Sheehan, vice president and general manager of Fox Film. On the way to the Coast, Grainger will stop off at the company's offices in Kansas City, Omaha, Salt Lake City, Denver, San Francisco and Los Angeles. $1 Protection Racket On N. Y. Musicians Ends As the Police Intervene (Special to the Herald-World) NEW YORK, Dec. 4.— According to Joseph Durkin, secretary to District Attor- ney Crain of New York County, one of the city's many rackets, the exacting of money from musicians, has been abandoned. Musicians had complained that they were forced to pay racketeers $1 a night in order to play without being molested in various city orchestras. Durkin and several men from the district attorney's office visited one of the clubs where leaders of the "mu- sicians' racket" were accustomed to gather. He lined up 20 men for questioning. They said they were not in that racket and that the leaders had gone to Europe. RKO Is Understood to Be Planning Expansion of Theatre Chain in Larger Cities (Special to the Herald-World) NEW YORK, Dec. 4.— Papers in the R K O-Pathe deal were signed today, it was learned tonight from an authentic source. All that remains now to bring one of the oldest producing and distributing companies into the Radio Corporation fold is ratification by the stockholders. Under the reorganization which will follow completion of the merger it is understood that Lee Marcus will be taken from his post at Radio Pictures and transferred to Pathe. Although this has not been con- firmed, the report persists, making it evident that such a move is under consideration. There is little possibility that the Pathe name will pass out of exist- ence. It is believed that the stockholders will insist upon this. The merger is a $5,000,000 deal and gives R K O certain of the Pathe assets but does not include the Dupont-Pathe Company. When called on the phone Joseph P. Kennedy of Pathe declared that any statement would have to come from the Radio-Keith-Orpheum offices. Hiram S. Brown, president of R K O, stated, however, that he knew nothing about it. (Special to the Herald-World) NEW YORK, Dec. 4. — With the Pathe merger virtually completed, it is understood from several sources that RKO next plans to concentrate on theatre expansion. The company now owns in the neighborhood of 120 houses which are return- ing a nice profit, whereas a year ago they were in the red. It is said that execu- tives of Radio Corporation of America, as well as of R K O, feel that with the present circuit prospering a conservative expansion can now be carried out. The circuit, with Hiram S. Brown as presi- 1,000 houses; Fox with 600, and Warner dent, has been under the general management of Joseph Plunkett. Under the latter's direc- tion the revenue from the houses has been mounting during the last year. First intimation, that expansion plans were underway, it is said, was the realignment whereby more stress is being placed upon na- tional campaigns of advertising, exploitation and publicity. Those who have observed these movements see in them a definite step to promote maxi- mum revenue from each of the houses now controlled by the company, a situation which will bring about natural expansion and will put the company on a more nearly equal basis with Publix, which controls slightly more than Brothers with 400 theatres. If these plans develop as expected it is not known at this time where expansion will be concentrated. Un- doubtedly the company will seek na- tionwide representation, although it is not likely that the smaller towns will be entered. With the big com- panies prepared to turn back houses in the smaller towns it is not thought probable that RKO will enter that field. Advertising, exploitation and publicity cam- paigns on all pictures are now being handled from the home office of RKO, with headquar- ters in the Palace annex. A staff is being built up for this purpose. Grosses of New Warner Features Show Film Business Is Good, Says Sam Morris (Special to the Herald-World) NEW YORK, Dec. 4. — Warner Brothers executives point out attendance figures and grosses reached by a number of feature productions throughout the country as indicating that the general depression has not affected the film industry. Sam E. Morris, general manager of Warner Brothers Pictures, said: "Reports coming to us daily prove that as much business awaits good pictures as ever it did in the past. In fact, I think there is more business today than ever, for a number of Warner and First National pictures have succeeded in establishing new records." He pointed in particular to the case of "The Doorway to Hell," which grossed $125,000 during a run of three weeks at the Strand on Broadway; and "The Widow from Chicago," which took in $22,000 in one week at the Earle theatre in Phila- delphia. On Broadway, according to Morris, "Kismet" is selling out and "The Life of the Party" is playing to capacity audiences. I -I EXHIBITORS HERALD -WORLD December 6, 193n Seek New Orchestra Pact on Coast; All Racine Houses Dark San Francisco Downtown and Neighborhood Theatres to Make Separate Agreements with Musicians — Operators in City in Wisconsin Refuse 20 and 7% Per Cent Decrease [By Special Correspondent to the Herald-World] SAN FRANCISCO, Dec. 4. — Negotiations are underway between the man- agement of downtown theatres, represented by Fox-West Coast Theatres, Publix and Radio-Keith-Orpheum circuits, and the Musicians Union, for a new contract to clarify the present orchestra problem. The three-year agreement between the Musicians Union and the Allied Amusement Industries, Inc., ex- pired August 31 and since then the old arrangement has been carried out by mutual agreement. The labor problems of the various houses are no longer handled by the Allied organization, according to manager Thomas D. Van Osten, and the new contracts will be made direct with individual houses and groups of houses. A. M. Bowles, manager of Fox-West Coast Theatres in the Northern California district, says that the advent of talking pic- tures has so changed conditions that it is no longer possible for the large downtown theatres and the neighborhood houses to act together in dealing with the union. The downtown theatre group will make its own arrangements with musicians, leaving the neighborhood houses to reach an agree- ment in accordance with their requirements. The old agreement required all theatres to maintain a standard orchestra which could not be discontinued or reduced. In the new agreement the theatre managers want to reserve the right to discontinue or cut down their orchestras upon giving due notice. None of the downtown theatres plans to discontinue its orchestras at this time but merely wishes it understood that it must have the privilege to do so at a future date if it so decides. All Eight Racine Theatres Go Dark (Special to the Herald-World) RACINE, WIS., Dec. 4.— As the result of labor difficulties between local exhibitors and projectionists, all eight local theatres went dark November 30 and will stay so indefinitely. Attempts have been made since September 1, when the contracts be- tween the two parties terminated, to reach some kind of agreement, but without success. Seek 20 and iy2 Per Cent Cut Exhibitors are seeking a wage reduction of 20 per cent for the neighborhood houses and 7^2 per cent for the downtown theatres. High expenses resultant from the present system which requires two operators are said to be the cause for the request. The operators, however, refuse to take a cut, although they proposed a 5 per cent salary cut for five neighborhood theatres but none for the three downtown houses. This proposal was rejected by the theatre managers. The three downtown houses in- clude the State, Fox-Midwesco house; the Venetian, Warner Brothers, and the Main- street, RKO. It is not considered probable that the theatres will employ non-union operators and the managers are contemplating appeal- ing their case to Mayor William Armstrong. Estimate 10,000 Turned Away According to the present scale, as re- vealed by Max Krofta, president of the Racine Theatre Owners Protective associa- tion and manager of the Granada theatre, the wage scale in the theatres involved is as follows: Douglas and Crown theatre operators receive $50 a week for four hours a night; operators in the Granada, Capitol and Uptown theatre, $62 a week for four and one-half hours a night, and those in the Mainstreet, State and Venetian, $57.75 for five-hour shifts. It was estimated that 10,000 theatre pa- trons, representing a revenue of about $4,000, were turned away Sunday. All thea- tres had run their usual ads announcing Sunday's attractions. Vaudeville acts in three houses also were cancelled. 200 Patrons Marched to Safety as Film Blazes (Special to the Herald-World) SEATTLE, Dec. 4. — Firemen wearing gas masks fought a film fire in the projection room of the newly renovated Coliseum theatre here on Thanksgiving Day, and some 200 patrons were marched hurriedly out of the house to safety. Robert Cameron, projectionist, stated the blaze was caused by friction as he was rewinding a reel of film. Two Akron Nonunion Theatres Are Made Victims of Renewed Dynamite Attack (Special to the Herald-World) AKRON, OHIO, Dec. 4. — Dynamite bombs were exploded almost simultaneously in the Peoples and Spicer theatres, two neighborhood houses here, causing damage which, it is said, will run into several thousand dollars. Both theatres are reported to be using nonunion labor. The lobby of the Peoples house was bombed while the night watchman was in the rear of the building. The \entire front of the structure was demolished and windows in nearby structures were shattered. The explosion occurred at 1 :45 a. m. A few minutes later the blast at the Spicer took place. In this case the night watchman was standing in front of the theatre. The bomb was hurled to the roof at the rear, with the result that the rear of the theatre collapsed. Immediately after the explosion at the Peoples theatre, two men were seen driv- ing away. The theory is that a lookout watched the movements of the watchman and signalled to his accomplices, who threw the bombs as they passed. The same houses were bombed several months ago. At that time the trouble was blamed on a union and wage dispute. Vincent Lopez Signs To Make Short Series For Theatre Service (Special to the Herald-World) NEW YORK, Dec. 4.— The Theatre Service Corporation has signed Vincent Lopez and his St. Regis orchestra for the production of a series of "Screen Broad- casts" as the first part of its program foi the making of these screen advertising sub- jects that are to be shown in more than 4,000 theatres, including the Paramoum Publix circuit. W. Johnson, president of Theatre Service, commenting on the Lopez contract, said. "Entertainment is necessary in screen ad- vertising, and this is tangible evidence thai our 'Screen Broadcasts' will possess the very highest of entertainment value." The orchestra subject will go into pro duction at the Paramount Eastern studio in Astoria this week. The Dictators, radio quartette, will contribute to the musical program. Through this so-called "new use of the screen," it is claimed by executives of the company, theatre owners may enjoy an additional income from advertising and at the same time have high calibre entertain ment on the bill. H. D. Wharton Heads Tri-State; Lightman And Pettijohn Talk (Special to the Herald-World) MEMPHIS, Dec. 4.— Electing H. D. Whar ton of Warren, Ark., as its next president the Tri-State M P T O closed its annual convention here early this week. M. S. McCord of Memphis was named secretary. Regional vice presidents elected in- clude Edward Kuykendahl, Miss. ; W. F Ruffin, Tenn., and J. F. Norman, Ark. M. A. Lightman, president of the MPTOA. and C. C. Pettijohn were principal speakers Others were Fred Wehrenberg, Dave Palfrey- man, Commissioner Davis, N. E. Collins and Judge Kelly Dean. Approximately 200 attended. Fire Damages Bradley's House; Business Center Threatened; None Hurt I special to the Herald-World) NELIGH, NEB., Dec. 4.— A fire, which is thought to have started from a defective furnace, swept through the Moon theatre here, badly damaging the interior, and for a time threatening the business district of the town. The blaze occurred during the hours of 6 and 7 in the evening. Manager Bradley stated that he had started the fire about 5 o'clock, in order to have the house warm for the first show, which began at 7 o'clock. Fortunately, no one was in the building at the time, and the excellent work of the firemen checked the blaze in time to save further damage. Mr. and Mrs. Will Hays Hoover Luncheon Guests (Special to the Herald-World) WASHINGTON, Dec. 4.— Will H. Hay- and Mrs. Hays were the luncheon guests of President and Mrs. Hoover at the White House yesterday. T & D Buys Lindsay Glade LINDSAY, CAL.— The T & D Jr. Enterprises. Inc., San Francisco, has purchased the Glade theatre here. December 6, 1930 EXHIBITORS HERALD -WORLD IS No Film Legislation Placed On Congress9 Clogged Calendar Solons to Waive Any Measures Expected to Disturb Business This Doorman Is Nobody's Yes Man "I am a man of few words," said the hard-boiled manager to the new doorman. "If I beckon with my £n- ger, that means COME!" "Suits me," replied the new em- ploye. "I'm a man of few words my- self, and if I shake my head, that means I Ain't Comin'l" Crabtree Selects SMPE Committee Chairmen for Year H. T. Cowling Heads Membership; W. C. Kunzman to Handle Next Convention (Special to the Herald-World) NEW YORK, Dec. 4.— J. I. Crabtree, president of the SMPE, has made com- mittee appointments for the coming year, with committees and their chairmen as follows: Color, W. V. D. Kelley, Du Chrome Film Systems, Hollywood. Convention, W. C. Kunzmann, National Carbon Company, Cleveland. Membership, H. T. Cowling, Eastman Kodak Company, Rochester, N. Y. Papers, O. M. Glunt, Bell Telephone Laboratories, New York. Progress, G. E. Matthews, Eastman Kodak Company, Rochester. Publicity, W. Whitmore, E R P I, New Vork. Historical, C. L. Gregory. Sound, H. B. Santee, E R P I, New York Standards, A. C. Hardy, Massachusetts Institute of Technology, Cambridge. Studio Lighting, M. W. Palmer, Para- tnount-Famous-Lasky Corporation, Long fsland. J. E. Jenkins Is New Chicago SMPE Head, Mitchell Is Secretary J. Elliott Jenkins becomes the new presi- dent of the Chicago section of the Society of Motion Picture Engineers as a result of the elections just announced. R. Fawn Mitchell is the secretary and the governors are Oscar B. Depue and Robert P. Burns. The members of this section now to- <-al 77 Columbia to Do Foreign Versions of Picked Films (Special to the Herald-World) NEW YORK, Dec. 4.— Following a con- ference with Eastern executives, Harry Cohn, vice president in charge of production for Columbia Pictures, has announced the decision to make foreign language versions of certain films. Only those pictures par- ticularly suited to readaptation will be used, he said. First consideration will be given to the Bert Lytell vehicle, "Brothers," and "The Criminal Code," starring Walter Huston and Phillips Holmes. Spanish versions of these two films will be made immediately Doubt Whether Proponents of Pending Bills Can Muster Strength to Pull Them Out of Committee [By Washington Correspondent of the Herald-World] WASHINGTON, Dec. 4.— Little legislation affecting the film industry, other than the increase in income tax which is expected as a result of recom- mendations of the administration that the one per cent cut in normal rates made on income last year be not continued, is expected to be enacted during the present session of Congress. Lack of film legislation will be due not so much to lessening of desire on the part of the reform element as to the lack of time for its consideration. The present session is lim- ited to three months, expiring automatically on March 4, next, and there are so many matters of more pressing importance pending that it will be impossible to give consideration to measures in which there is, to say the least, no widespread interest. All of the bills which were introduced last session — block booking, prize fight pictures, and so forth— are still pending and can be called up if their proponents can muster suf- ficient strength to gouge the bills out of the committee files where they are now reposing peacefully. But it is doubtful whether that strength can be worked up. Appropriation bills for the various Government departments, bureaus and commissions; unemployment; elections; world court and other out- standing questions already have so filled the congressional calendar as to make consideration of minor matters practically out of the question. There may be a little talk on the floor re- garding so-called evils of the motion picture, but that will be largely for home consumption, as so much of congressional talk is, and not neces- sarily, an indication that any action will be taken. As a matter of fact, Congress will make every effort to keep away from legislation likely still further to unsettle business. There is bound to be some business legislation, but leaders in the senate and house will endeavor to keep it to a minimum so that business may have a breathing spell to get back on its feet. The brightest ray of the whole situation is the fact that any measure pending at the expiration of a Congress "dies," and if it is to be considered in a future session must be reintroduced and sent through the same pro- cedure of committee hearings and considera- tion which it may have already passed through. Film legislation now pending, therefore, will drop into the dim, musty recesses of the past on March 4 unless Congress can be induced to act on it in the meantime. Bombers Sentenced to Six Months Jail Term; Also Draw $500 Fines (Special to the Herald-World) PORTLAND, Dec. 4.— David HeffermaE and Jack Cunningham, charged with throw- ing bombs made of skunk oil in the Capitol theatre on November 24, were convicted on charges of disorderly conduct and sentenced to six months in jail and a fine of $500 each Both admitted the charges, Cunningham de- claring he had been paid $25 by an unidentified man, and Hefferman promised $40, but ar- rested before the money was paid him. In reviewing the case Judge Tomlinson sud- denly queried, "You don't insist that the oil be brought into court, do you?" Both sides assured him that they did not. Rules Overtime of Sixth Of Salary Be Paid Stage Crews After 11:30 P. M. (Special to the Herald-World) NEW YORK, Dec. 4.— William Canavan, president of the I. A. T. S. E., has recently ruled that members of stage crews traveling with motion picture presentation units shall receive one-sixth of a week's salary, in addi- tion to their weekly wage, whenever they work beyond 11:30 p. m., for each day they work after this hour. The new ruling is effective immediately. Court Rules Against Aelograph in W. E. Suit; Says It Failed to Establish Any Infringement (Special to the Herald-World) NEW YORK, Dec. 4. — An announcement has been received from F. T. Wood- ward, general patent attorney for ERPI, that Federal Judge West in San Antonio, Texas, has rendered a decision against the Aelograph Company in its patent in- fringement suit against the Western Electric Sound System. The action, which was brought last March, claimed that the patent which was asserted to cover the standard theatre equipment of ERPI had been infringed. The particular patent, No. 1,494,514, is entitled "Art of Producing Motion Pictures and Sound Synchronized Therewith," and relates to a mechanical connection be- tween the turntable and film projecting apparatus and several other features of sound picture reproducing equipment. Judge West gave a decision from the bench that the plaintiff had failed to estab- lish any infringement, and since there was none, the court did not attempt to pass on the validity of the patent involved. This decision marks the fifth patent in- fringement suit successfully defended by Western Electric and its affiliated inter- ests within the past year. 16 EXHIBITORS HERALD -WORLD December 6, 1931) BROADWAY THE old idea of digging a little deeper at Christmas time to buy the big boss a pres- ent (probably a duplicate of something he already possesses or has thrown in the dump) is obsolete insofar as the Fox theatre com- pany is concerned. Fox theatre executives have labelled it a racket and are determined that it shall not be practiced this year. In other words, the guy who would stand ace high with the boss must produce honest, sincere labor, and not gifts, to do so. It spells the end of personal aggrandizement of a nature which was never in high repute. That noise? That's applause from the ranks ! A Charley Christien and Joe Plunkett in earn- est discussion at the Motion Picture Club. No, not short feature product for the RKO houses. Dogs ! Both are canine fanciers of the first water, and to broach the subject of business when they are discussing their pets would be sacrilegious. A Jimmy Clark, ad sales manager for Para- mount, has produced a Christmas lobby poster of unusual merit. It is one sheet in size, and in three colors is a head of Santa Claus with the greeting: "Wishing you a Merry Christmas and a Happy New Year, The Man- agement." There is no tieup with any com- pany or product. Get your orders in early. A Walter F. Eberhardt, to make us green with envy, postcards the following from Rome : "Hope I get back to the U S A in 'time to wish you Merry Christmas." A The famous "Trags" of Neillsville, Wis., was in to add a pessimistic note to the day. Always a good showman, "Trags" decided to ta^e a whirl at indoor golf over in Flatbush. Everything would have been fine, said "Trags," but he got dizzy looking at the figures on the red side of the ledger. If we are not mis- taken he will be back shortly showing some of the boys how to make the shekels roll into the box office. A In addition to having a live publicity and advertising department, Glen Allvine numbers among his staff members several expert bowl- ers. His department is now leading all others in the Fox bowling tournament. A Glen has a versatile staff. Fred Rath, once of Russ Holman's staff at Paramount, has just had his first play produced on Broadway. May "First Night," Fred, be the first of a series of successful dramas from your pen. A Hy Daab, he of the Amos 'n' Andy adver- tising campaign, has made some thoughtful observations on Hollywood. "It's not the same old Hollywood," he says. "There is not the spirit of cameraderie which used to pre- vail." A Herman Stern, once popular film man of the Middlewest and now president of the Uni- versal Club at the home office, has a treat in store for those attending the club's get-to- gether dance on December 11. Through the courtesy of the Curtiss-Wright Corporation an airplane ride will be one of the novel prizes of the occasion. A Jack Hess is becoming acclimated to the Big Stem. Temporarily at least Radio-Keith- Orpheum has him ensconced on the fourth floor of the Palace annex. Jack has buckled down to the job of nationally advertising pic- tures playing the RKO circuit. Best o' luck. JAY M. SHRECK. Where Men Are Men Below are two scenes from the Big 4 corporation's all-talking western thriller, which goes under the very effective title of "The Breed of the West." Hard-riding, hair-raising and heart-thrilling, the action goes on in that rugged and jagged west where each man was at one time a law unto himself, with his gun for the jury. Starred in the film is Wally Wales, oppo- site whom plays Virginia Browne Faire. Others in the cast include "Buzz" Barton, Bobby Dunn and Lafe McKee. * - . ■ • .■ v^4 Sat ^V * ^^ h, A £ - Soaring in the clouds. ^jA* ♦ jH \ _jH h^ :*1 1 nr^MmM*/ £! 4 mfwm PSTjS^jf^p^^B * j iB 1 ' fl B! ^Kfl^^jiiBI^IH Me^^KL^jSIS * BMM^^WtI iimi T*P ijl^B I Suspicion lurks in every thought. December 6, 1930 EXHIBITORS HERALD -WORLD 17 Hissing and Scratching Ended By New Process, Asserts Erpi Declared Greatest Advance in Talking Pictures in Four Years Photographers of New York Local Pick Sttrpn&e President Additional Equipment and Changes in Recording System (Special to the Herald-World) NEW YORK, Dec. 4.— At a meeting of Local 644 of the International Photog- raphers Union, with headquarters in New- York, the following officers were elected for the year 1931: President, Walter Strenge; first vice president, Ulyate K. Whipple; second vice president, Harry Harde; third vice presi- dent, Willard Vander Verr; treasurer, Frank Kirby; secretary, Walter A. Lang; sergeant- at-arms, Frank Landi; trustee for a three- year period, William Miller. The new executive board is composed of the following members: George Folsey, William Steiner, Lawrence Williams, Charles Downs, Lester S. Lang, Ray Fos- ter, George W. Peters, Joseph Seiden, Walter Scott, Herman Lutz, Hugo Johnson, Willard VanderVeer, Tom Hogan, Carl Larsen. Francis E. Zeisse continues as business agent of the local, which has a registration of 250 members. Warner Begins Two New Houses in N. J., 3rd in Pennsylvania (Special to the Herald-World) NEW YORK, Dec. 4.— Warner Brothers plans the construction of three new theatres, two in New Jersey and one in Pennsylvania, with construction due to start not later than January 1, 1931. The new house in Hackensack, N. J., for which contracts are now being let, will seat 1,800, and is said to be planned as a preten- tious motion picture theatre. Thomas W. Lamb, who designed the Hollywood theatre on Broadway, is the architect. The Perth Amboy house will also seat 1,800, with John Eberson as architect in charge of construction. In connection with the theatre building, there will be a com- mercial structure containing business offices. The third house is to be erected in Wil- kinsburg, Pa. Bids are now being received for the construction work, with Eberson again in charge. Business Firm's Juvenile Shows Trouble Exhibitors (Special to the Herald-World) DAYTON, OHIO, Dec. 4— Local ex- hibitors have a source of more or less com- petition from pictures shown exclusively for children in the auditorium of the National Cash Register Company building here each Saturday morning. The juvenile audience is served with refreshments. Unsuccessful Attempt Made to Burn Theatre (Special to the Herald-World) HERRICK, ILL., Dec. 4. — An unsuccess- ful attempt was made recently to burn the Herrick theatre here, which is operated by Wellington Bolt. Rags and excelsior were piled in the attic and set on fire, but the blaze was discovered soon after. Bring Increased Sensitiveness to Sound (Special to the Herald-World) NEW YORK, Dec. 4. — Introducing a new system of recording sound to eliminate hissing, scratching and all other extraneous sounds, Electrical Re- search Products claims for its latest process the greatest advance in talking pictures in the last four years. The first picture using the system, which is known as "The Western Electric New Process Noiseless Recording," is Paramount's "The Right to Love," starring Ruth Chatterton and soon to be released. Many major producers, says Erpi, soon will be using the process, de- veloped in its West Coast laboratories. Years of experiment by sound en- gineers to eliminate the "ground noises" marring perfect enjoyment of talking pictures have brought about the new system. It is declared that now one can record and reproduce in theatres the faintest of sounds without having them "masked" or covered up by extraneous sounds. Every syllable of even the softest spoken words, whispering and sob- bing now will become clearly audible, according to the engineers, with greater realism as the result. "One of the major problems confronting sound engineers has been the extension of the volume range of sound recording and repro- ducing," according to H. G. Knox, engineering vice president of Electrical Research. "This means the ability to reproduce both louder and softer sounds. "There are, of course, two ways of widen- ing the volume range in recording and re- producing. One is the recording and repro- ducing of higher volumes, which means the handling of louder sounds. One obvious way to do this is by increasing the amplifier power and the capacity of the loud speakers to han- dle it. This presents practical difficulties in that it would require new and more powerful theatre equipment. The second method is to broaden the volume range by making it pos- sible to record and reproduce sounds of lower volume. To do this necessitates reducing the extraneous electrical, mechanical and photo- graphic noises heretofore recorded which mask or cover up the desired sounds. Increased Sensitiveness "In the theatre this means simply the re- finement and better maintenance of its sound equipment. In recording it means the reduc- tion of the electrical and mechanical back- ground noises commonly called 'ground noises'' so that every syllable of very soft sounds, such as whispering and sobbing will become clearly audible. One hushed gasp out of utter stillness mav climax a dramatic crisis. A Philadelphia Has New German Theatre (Special to the Herald-World) PHILADELPHIA, Dec. 4.— A new all-talking German motion picture theatre, formerly known as the Little theatre, called the Deutsches Kino, has been opened in this city. The opening screen attraction is "Zwei Herzen." single low word after a long silence will startle the waiting audience. It is the suc- cessful solution of this problem that makes the new Western Electric process of noiseless recording possible. "The new method of recording re- quires some additional equipment and changes in the present record- ing system, which produce a tre- mendous increase in sensitiveness to sounds that are to be recorded. A number of the principal producers are already equipping their studios to take advantage of the improvement. "Motion picture audiences are well aware of the hissing or scratching sound which be- comes audible as soon as the sound apparatus is switched on. In other words, during the silent introductory title of a picture every- thing is quiet. Just before the recorded por- tions of the film start, listeners are warned of the coming sound by the scraping ground noise coming from the screen. While in good recording this ground noise is not particularly offensive, it nevertheless means that any whispers or low level sounds on the film must be raised artificially to a relatively high volume if not to be masked by the noise of the system itself. During normal dialog or music the presence of the ground noise fades to relative unimportance and, of course, dur- ing loud dialog or heavy passages of music it is completely covered up. It is therefore a question of making 'silence' silent. Higher Standard Demanded "While the problem can be simply stated, the method of its solution has been many years in the making. At last, however, the film recording machine has been so modified that all audible evidences of its mechanical nature have been removed and under the new Western Electric process it is now possible to record the lowest whispers in thrilling silence. Fortunately this innovation comes at a time when audiences are demanding more realistic sound and at a time when producers are using: less dialog and more silence. To be effective the silence must be complete. During dra- matic periods the expression will soon be true* that 'it was so quiet that one could hear a pin fall' — even in a talking picture theatre. "As with every startling improvement, higher standards of performance are involved. A standard of developing and printing of films higher than the already exacting technique of sound pictures is demanded. The repro- ducing equipment in theatres will likewise re- quire most careful grooming and mainte- nance if it is to handle noiselessly pictures recorded in this new way. By and large, however, noiseless recording is the greatest advance in talking pictures in the last four years." Government Film on Asbestos Mining WASHINGTON. — In cooperation with a commer- cial concern, a one-reel educational film entitled, "Asbestos, the Magic Fibre," has been prepared by the Bureau of Mines, Department of Commerce. It depicts the mining and uses. 18 EXHIBITORS HERALD- WORLD December 6, 1930 $5 Per Thousand Admissions Is Plan For Warner Industrial Shorts All Set to Launch Distribution with Arrangements Completed — Chester- field and Listerine Manufacturers Among Firms Signed (Special to the Herald-World) NEW YORK, Dec. 4. — The first concentrated effort by Warner Brothers in the industrial field, since the Stanley Film Advertising Corporation was taken over as a subsidiary six months ago, is about to get underway with arrange- ments already completed for distribution in all the Warner houses throughout the country of short subject films sponsored by commercial houses. The cost to advertisers in the theatres of ticular product ; and those which will feature musical or other types of entertainment on the screen with the commercial house merely recorded as the sponsor of the film, as is done with radio programs at present. Sign Stars for Shorts Up to now the Warner industrial branch has been occupied in clearing up old con- tracts which were taken over when the Stan- ley company deal was completed. These, how- ever, were of the purely commercial type for the various companies themselves, with no idea of general advertising on the screen, and have all been finished. A. Pam Blumenthal, formerly president of the Stanley industrial company, is now_ vice president of the Warner industrial division. Warner Brothers already has signed Clark and McCullough, the legitimate and motion picture stars, as well as a number of other well known name acts, for appearance in what is to be known in the film industry as "in- dustrial shorts." It is planned to establish branch offices throughout the country, the first to be opened in Hollywood under the direction of Davis S. Ballou, which it is understood will take in the territory included in the states of Cali- fornia, Oregon, Washington, Montana, Idaho, Arizona, Nevada, Utah, New Mexico. Colo- rado and Wyoming. the circuit, and other houses, which total ap- proximately 800, will be on the basis of $5 for every 1,000 admissions during the run of the picture, with payment to be made fol- lowing a box office check, similar to the sys- tem in use for percentage bookings. Adver- tisers, it is) understood, have the option of utilizing all of the available theatres on the •ircuit, or any part thereof. The Liggett & Meyers Tobacco Company, manufacturers of Chester- field cigarets, and the Lambert Pharmaceutical Company, producers of Listerine, already have signed signed contracts for the industrial film advertising, with several other manufacturers whose names have not as yet been announced also lined up. fn an effort to acquaint advertisers with che proposition, Robert A. Winthrop, direc- tor of marketing of Warner Industrial Films, (ncorporated, the present name of the former Stanley) company, will undertake a speaking tour, beginning December 15, in key cities throughout the country, where he will ad- lress groups of advertisers and agency men, explaining the purpose and value to the ad- vertiser of the sponsored shorts. . In addition, Winthrop has been booked by the Speakers Bureau of the Advertising Fed- eration of America, for a series of talks be- fore various luncheon clubs in 20 key cities of the country, where he also will address «irailar groups for the same purpose. Advertisers to Pick Territories Advertisers, under the plan now going into effect, are enabled to select the particular territories in which they desire their films *hown as well as specifying certain theatres within these territories. Through the box of- fice checking method, the advertiser is able to ascertain, before signing, exactly the number of people who will see his film on any given •screen. With his choice of territory and the- itre, the advertiser also is enabled to arrange deups with local merchants on his product. In a further attempt to interest advertisers *nd agencies in the idea, Warner plans the publication and free distribution to a selected list of present and prospective film adver- tisers of national scope, of a monthly book- let of the house organ type, which will keep them in touch with the progress of the film production and explain its purpose. Jack Lewis of the Warner publicity staff, will edit •he new publication. Definite Entertainment Value The films, which will be made for the most tiart at the Vitaphone studio in Brooklyn, will have a definite entertainment value. Win- throp, in commenting on the proposition brought out the point that real entertainment yalue is vitally necessary to the success of the idea. In theatres where experiments have been made already, he said, the audiences have received the shorts "very kindly." Though shorts of this type have been made previously, he continued, the difficulty always has been in the matter of distribution. With the new method, this trouble he believes will oe for the most part overcome. The shorts will be of two types: those */hich definitely portrav the story of the par- Pantages Refused Hearing on Old Tax By Supreme Court (Special to the Herald-World) WASHINGTON, Dec. 4.— The Pantages Theatre Company lost its fight to escape in- come and profits taxes assessed against it by the Commissioner of Internal Revenue for 1918 and 1919, when the U. S. Supreme Court refused to review a decision of the Court of Appeals for the ninth circuit affirming findings of the U. S. Board of Tax Appeals that it was not necessary for the commissioner per- sonally to sign agreements to waive the statute of limitations nor was it material whether such agreements were signed by him before or after the statute became effective. The company contended that the statute had gone into effect with respect to its taxes before waivers signed by it were signed^ by the commissioner and also that he had failed to sign the waivers personally, thus making them of no effect. Rabell Heads DeForest Sales and Service Office (Special to the Herald-World) NEW YORK, Dec. 4.— William H. (Bill) Rabell has joined General Talking Pictures Corporation as head of the newly estab- lished department covering installation serv- ice and part sales. More than twenty zone offices already have been put into operation under this plan to offer immediate service to every DeForest installation. First Picture in 90 Years "Marvelous" (Special to the Herald-World) TOM'S RIVER, N. J., Dec. 4.— After having been on this globe for 20 years longer than her allotted span, Mrs. Cornelia Biinley, of La- noka Harbor, saw her Brst motion picture a few days ago. Her only comment was "marvelous." She is a friend of John D. Rockefeller, who visits her each time he visits his es- tate in Lakewood. New Jersey M P T O Sees U. S. Decision As Independent Aid (Special to the Herald-World) NEWTON, N. J., Dec. 4.— Sidney E Samuelson, president of the New Jersey M P T O, which organization has refused to participate in any zoning conferences, sees in the late ruling of the U. S. Supreme Court on the Sherman Act a distinct aid to independents. Attacks Zoning Plans "We know of no more potent manner," says Samuelson, "in which to kill all com- petition in the motion picture business than in the zoning schemes now being forced on exhibitors. We rejoice in the court's deci- sion, which fully justifies our stand with relation to zoning. The distributors repre- sented in the Hays Association and the film boards of trade should correct the un- unreasonable, stifling and illegal circuit pro- tection which is designed to earn profits for chain theatres at the expense of the in- dependent exhibitor. The American people have been good to the motion picture busi- ness and it is time that the business recog- nized its obligation to the public by elimi- nating all the tricks which tie the theatre owner to the juggernaut and prevent the exhibitor from exercising his own judgment Says Storm Is Brewing "Blind buying, block booking of features and shorts, protection, guarantee and per- centage selling, salacious advertising and unfortunate legislative representation of the industry are combining to create a storm for which every one in the business — both innocent and guilty — will have to pay. "The independent must and will survive bigger and stronger than ever. In such survival lies the only sure guarantee to the public that the film business will serve it in accordance with the law of the land." Film Buckles; Booth Ablaze; Exhibitor Burned (Special to the Herald-World) NEWPORT, KY., Dec. 4.— John Patron, operator of the Strand theatre, was painfully burned about the body as he tried to extin- guish a fire in the projection booth, which re- sulted from a film buckling in the machine. The audience left the theatre quietly. Petei Kurbs, owner of the house, estimates damagr to the booth at $250. Clara Bow's Secretary In Plea of Not Guilty (Special to the Herald-World) LOS ANGELES, Dec. 4.— Daisy De Voe, former secretary to Clara Bow, pleaded not guilty in Superior Court in answer to an indictment charging her on 37 counts for grand larceny. She was accused of having misappropriated $17,000 of Clara's money. December 6, 1930 EXHIBITORS HERALD-WORLD \u 4,000 Rush Police in Protest As Blue Law Farce Bars Benefit New Valve Solves "Mike" Altitude Problem on Grey Film (Speciai to the Herald-World) HOLLYWOOD, Dec. 4.— During the timing of the screen adaptation of the Zane Grey novel, "Fighting Caravans" Paramount is using spe- cially built microphones, designed to counteract the effects of change in altitude. The new microphone was con- structed as the result of experiments made by Earl Hayman, recording en- gineer for the 61m. A tiny valve on the tube wherein the plates are located, which is opened when the instrument is carried at high alti- tudes, equalizes the pressure inside and out, since the diminishing of air pressure on the outside was the origi- nal cause of trouble. Warner Brothers Sponsor Benefit For Unemployed As their contribution to the aid of the unemployed, the Warner Brothers houses in Chicago will give benefit performances in 19 of its theatres here on the night of December 13. H. M. Warner, president of Warner Brothers, wired James E. Coston, manager of the Chicago theatres, giving him authority to "do something for the unemployed." Imme- diately, Coston arranged for simultaneous per- formances in each of the houses on that date. Employees at all the houses have consented to donate their services to the cause. The performances are to be held at midnight, and it is understood that every penny which reaches the box offices after 10:30 of that night will go into the fund for relief. The houses taking part in the benefit are the Avalon, Capitol, Stratford, Cosmo, Grove, Highland, Jeffery, West Englewood, Orpheum, Shore, Symphony, Buckingham, Frolic, Ham- ilton, Harvard, Julian, Lexington. Oakland Square, Shakespeare. Ufa's Upward Movement Progresses, Say Directors After Balancing of Books (By Berlin Correspondent to the Herald- World] BERLIN, Nov. 29. (By Mail).— The Ufa oalance sheet for the last financial year, ended May 31, 1930, shows a gross profit of 22.28 (the year before 23.10) million marks. After writing off for depreciation of films and prop- erty and deducting for taxes, commercial ex- pense and capital interests there remains a net profit equivalent to $3,385 to be brought over to new account. The upward movement noticed at the end of the last financial year, the directors de- clare, is progressing, but further development must depend on the economical situation Amos fn9 Andy Draws (Special to the Herald-World) NEW ORLEANS, Dec. 4.— "Check and Double Check" opened at the Globe theatre here December 1 as a second run and has since been playing to capacity crowds. 99 Thousand Enter to Band Tune Of "Onward Christian Soldiers 400 Patrolmen Called to Prevent Veterans' Show But Politicians' Show at Another Theatre Runs Unmolested [By Special Correspondent to the Herald-World] PHILADELPHIA, Dec. 4. — One of the most disorderly scenes in Philadel phia's recent history occurred on the evening of Sunday, November 30, when police attempted to prevent the Allyn Capron Post No. 22, Veterans of Foreign Wars, from staging a Sunday motion picture show to provide relief for post members out of work. Twenty district policemen were tossed aside as an angry crowd of approximately 4,000 stormed the doors of the Kent theatre, in protest against Director Schofield's decision on Saturday night to forbid the performance, which he claimed was in violation of the state blue laws. Only 800 of the thousands of persons who milled around the theatre actually held tickets for the show, the others having been attracted by reports of defiance of police orders to see what would happen. The permit to hold the show which Director Schofield canceled had been issued two weeks earlier by the office of the superintendent of police. 400 Policemen Rushed to Scene More than 400 policemen, a dozen motor- cycle police and eight patrol wagons were rushed to the scene as the disorder increased. In the midst of the disturbance the members of the Allyn Capron Post marched up the street to the tune of "Onward Christian Sol- diers," the crowd parted to let them pass and they marched straight into the theatre. The police guard gave way, the crowd surged against the doors and more than 1,000 poured into the theatre. The show started as Direc- tor Schofield sent an order to every police W B and Brunswick Give 500 Thanksgiving Radios (Special to the Herald-World) NEW YORK, Dec. 4.— During the week of November 23, Warner Broth- ers and their associated Brunswick radio dealers, presented $100,000 in fully equipped radio sets to the outstanding charitable institutions throughout the country as a Thanks- giving gift. Over 500 institutions were recipients of the radio sets. In order to solve the problem of de- ciding which organizations should receive the gifts, audiences at the Warner houses were invited during the seven-day period to vote for the charities which they considered most deserving. The screens of more than 500 the- atres and 200 broadcasts over 35 stations were used to bring this cam- paign before the public. Through the cooperation of radio dealers, 9,000 window displays were devoted to the same cause. Ballots were available in the theatre lobbies, making it un- necessary to pay admission in order to vote. H. M. Warner, commenting on the method of selection, said, "We should like to be able to give a radio set to every charitable body in the country. Since this is impossible, we have taken what seems to us to be the best means of making a selec- tion." district in the city to rush men to the Kern theatre to stop the show. Officials of Warner Brothers who had do nated the use of the theatre hurried to the scene and pointed out to the veterans thai valuable property and apparatus would be de- stroyed for which the theatre owners never would be recompensed. When the newsreel was over, George Winkelman, chairman of the entertainment committee in charge of the show, mounted the stage and announced that as the place had been donated through the kindness of Warner Brothers and as the police were threatening to tear down the screen to stop the show, the only decent thing to do appeared to be to leave the theatre in order that the theatre owners might not suffer a loss The crowd rose grumbling, reluctant to leave Charge Discrimination It was announced that, if possible, anothei show would be held next week and everyone in the theatre was offered a redeemable return ticket at the door. As the number of per- sons who had forced their way into the theatre far exceeded the number of tickets sold, the veterans face a heavy loss, in spite of the fact that the theatre, the films and some talem had been donated for the benefit. The veterans charge discrimination agains* their organization due to the fact that anothei benefit show staged at Fay's theatre on the same evening was not molested by the police This show was held by the 24th Ward Benev- olent Association, a Republican political or ganization, for the benefit of the needy of the ward. The movement to call attention to discrimination against the veterans is expected to spread to other organizations. Glen Dickinson Starting Circuit of City Theatres (Special to the Herald-World) KANSAS CITY, Dec. 4.— Purchase of the Bijou theatre at 50th and Prospect streets is the opening shot in a campaign to organize a Dickinson City Circuit. Glen W. Dickinson Theatres, Inc., of which F. A Regan is pub- licity director, operates 33 theatres in the smaller towns of Kansas and Missouri, but the Bijou is the first city theatre added to the chain. Toledo Burglars Force Ohio Safe; $1,400 Is Toll (Special to the Herald-World) TOLEDO, OHIO, Dec. 4.— Burglars forced an entrance into the Ohio theatre here earlv Monday morning, blew the office safe, and escaped with $1,400. There is no clue. 20 EXHIBITORS HERALD -WORLD December 6, 1930 Yes, Horwitz Did Start Something! 46 Exhibitors Call Session Theatre Owners Summoned by Circular Letter to Fight Censorship and Blue Law Proposal — Cole Also Under Fire [By Special Correspondent to the Herald-World] DALLAS, Dec. 4. — Forty-six motion picture exhibitors of Texas have called a mass meeting here at the Adolphus Hotel to discuss the cam- paign for censorship and Sunday theatre closing, which was started in Houston by Will Horwitz, exhibitor and president of Allied Theatre Owners of Texas. A CIRCULAR letter mailed by the A *• exhibitors indicates a fight on the Hor- witz regime and opposition to state censor- ship and invoking Sunday closing laws. Horwitz has pleaded his case in advertise- ments in Houston newspaper and has written Baptist and Methodist ministers, the recent convention of the Woman's Christian Temperance Union and finally has circularized the legislators of the state ad- vocating state regulation of motion picture propriety. Horwitz was elected president of Allied Theatre Owners of Texas in October, suc- ceeding Col. H. A. Cole of Dallas, who has headed the exhibitors' organization of the state for many years. Cole is also under fire in the call letter, it being charged that he insured Horwitz's election by his own refusal to accept re- nomination. Colonel Cole declared that he had not been invited to attend the mass meeting. fusal to use pit orchestras, stage bands and organists. This issue has now been settled, but the musicians programs will be con- tinued until the five scheduled concerts have been given. Charles P. Seymour, veteran St. Louis bandmaster, directs the band, which has 125 pieces. Public Interest Grows In Weekly Concerts of Musicians in St. Louis (Special to the Herald-World) ST. LOUIS, Dec. 4.— The public is show- ing increasing interest in concerts given by the St. Louis Local of the musicians union at the Coliseum. When the second of the series of programs was presented, more than 3,500 attended, which is a considerably larger number than that present at the first concert. The musicians inaugurated the system of public concerts sometime ago as part of a campaign against the theatres for their re- Gable Chosen to Manage Group of Warner Houses (Special bo the Herald-World) INDIANAPOLIS, Dec. 4. — Maurice Gable, manager of the Circle theatre here, has been chosen to manage a group of Warner Brothers theatres in Philadelphia. He will work under William Goldman, gen- eral manager of 153 houses in the Phila- delphia zone belonging to the Warner circuit. Gable will be succeeded by Charles K. Long, who has been treasurer and assist- ant manager of the Indiana theatre for the past year and a half. In other personnel changes as the result of the promotions, James Walker, chief of service at the Indiana, will succeed Long; Burt Darnell will succeed Walker and Shirley Williams will become assistant chief of service. Manager Beats Yegg to Safe Holding Receipts (Special to the Herald-World) PORTLAND, Dec. 4.— Yeggs broke into the Bagdad theatre, and blew off the door of the safe, but arrived just too late, as the house manager and assistants had earlier in the eve- ning removed the two days' receipts. Outdoor Showmen Plan 80 Million as Investment in 1931 Plans calling for the expenditure of $80,- 000,000 in 1931, with the expectation of a profit on their investment, were outlined at a joint meeting of the International Association of Fairs and Expositions and the Showmen's League of America held recently in Chicago. Showmen from all parts of the country were in attendance, and all expressed the faith that better times are coming in the near future, at least as far as they were con- cerned. More than 3,000 fairs and nearly 500 other outdoor shows are planned. Son of Theatre Owner Indicted on Arson Charge (Special to the Herald-World) FINDLAY, OHIO, Dec. 4.— The Han- cock County grand jury in session here has returned an indictment against Joseph Abowd on a charge of arson. Abowd is alleged to have caused the fire which destroyed the Abowd theatre here on the night of November 5, entailing a loss of $150,000. He was manager of the house which was owned by his mother. Little Carnegie Returns To Showing Foreign Films (Special to the Herald- World) NEW YORK, Dec. 4— With the opening on December 15 of Rene Clair's French talking film, "Sous Les Toits De Paris," the Little Carnegie Playhouse here will temporarily at least, revert to its original policy of sponsor- ing the first American presentations of out standing European productions. Raze Old Hotel to Make Way for New W B House MANSFIELD, OHIO, Dec. 4.— Work has been started on razing the old Vonhf hotel building which will be the site of the new Warner Brothers theatre to be erected here. Contract calls for the site to be cleared by February 1, when active structural work on the theatre will be started. SECURITIES PRICE RANGE Week Ending December 4 (Special to the Herald-World) NEW YORK, Dec. 4.— Increases in prices, fractional though they were, followed Hoover's message at the open- ing of Congress. Advances included the following: Gen- eral Electric, 24 ; I. T. & T., ^ ; Radio Corporation, % ; NEW YORK STOCK MARKET Sales 800 600 700 500 550 1.300 1,400 8,800 30 1,200 149,600 Gen. Theatre Equipment „ 26,000 Loew's, Inc 51,600 Do. pfd. xw _ 2,700 Metro-Goldwyn-Mayer, pfd 200 Mohawk Carpet _ 800 Paramount 26.900 Pathe Exchange ..._ _ 2,700 Do. "A" .._ _. 1,800 Radio Corporation 184,600 Do. pfd. "A" 1,200 American Seating „. Brunswick- Balke-Collender Celotex _ Do. ctfs _ Do. pfd — Consolidated Film Do. pfd. Eastman Kodak _ Do. pfd _ Electric Storage Bat Fox Film "A". High 6% 11 7% 7% 29 % 13% 18% 168% 130 61 32% 18% 58% 95% 25% 12 45% 3% 6% 17% 50 Low 6 11 7% 7 25 13 18 161% 130 57% 29% 17% 54% 94 25% 11% 11 6 16 50 Warner Brothers A, ^ ; while Eastman Kodak was off %• Trading on Wednesday, however, brought slight declines in several amusement stocks. Following is a resume of the past week: Sales High Do. pfd. "B" 4,000 49 Radio Keith Orpheum..._ 121,000 21% Shubert Theatres 5,000 6% Warner Brothers _ 80,800 18% Balaban & Katz Gen. Theat., Inc Marks Brothers cvt. Morgan Litho U. S. Gypsum. CHICAGO STOCK MARKET _ 40 __ 3,600 30 100 _ 3,500 Columbia Pictures Columbia Pictures vtc... Fox Theatres Loew's war _ _... National Screen Sentry Safety Technicolor, Inc Trans-Lux _ U. S. Gypsum NEW YORK CURB 100 _ 300 _ _. 4,100 ...._ 600 100 100 3,400 300 100 67 18% 6 6% 41 24 22 n 20 1 11% 7% 41% Low 43% 19% 16% 60 17 6 6% 39% 24 22 5 3% 20 1 9% 7 41% Close 44 21% 18% 67 18% 6 6% 41 24 22 6% 4 20 1 9% 41%. December 6, 1930 EXHIBITORS HERALD-WORLD 21 w Film News in Pictures PICTORIAL SECTION Stories Told by the Camera Anita Louise, Tiffany "find," who plays a prominent role in "The Third Alarm." Be- low, Kent Douglass, who plays opposite Joan Craw- ford in MGM's "Within the Law." High upon a hill-top sits Bill Boyd, astride Ghost, the #12,000 equine star, looking down upon the locations in Arizona where he enacted scenes for Pathe's "The Painted Desert," where he, and a hundred players, spent weeks. If it weren't that Joan Marsh was a decided blonde and Conchita Montenegro an emphatic brunette, they might be mistaken for each other in their twin evening dresses which they, girl- like, decided to wear. They are M G M players. An interesting study in expression, and also of shadows. The two here pictured hardly need an introduction, but as it is customary, they are Robert Armstrong and Louis Wolheim, the featured players in Radio Pictures' drama of railroad life, entitled "Danger Lights," a tribute to railroading. Now and then, but rarely, a camera catches the busy James Cruze while on the lot directing, the famous cap always tilted at exactly the right angle. The "location" in this particular picture is a rail- road station, where shots were being made for the James Cruze production, under the title of "She Got What She Wanted." KXH1BIT0RS HERALD -WORLD December 6, 193<> Looking them over, and we'll venture to say they have his full approval. Karl Freund, the ponderous chief photographer of Universal's brilliant comedy, "The Boudoir Diplomat," is using the cameraman's blue glass in his intensive study of several members of the cast. They are (beginning at the left) Ian Keith, Betty Compson and Mary Duncan, who have important roles in the picture. Robert L. Ripley, famous cartoonist and author, in a scene from the fifth of the "Believe It or Not'' series he is making for Vitaphone Varieties. H* presents some more of his entertaining novelties through the medium of the talking screen. Jack L. Warner, Jr., being greeted by M. A. Silver, general manager of the W B Pacific Coast theatres, on the occasion of the dedication of the Hunting- ton Park theatre. Jack, Jr. is becoming extremely proficient as an extemporaneous speaker. Who wouldn't be happy to get back from a wonderful trip abroad, if they received such a spontaneous and cheery welcome as this? ■ It's no" wonder Louise Fazenda's face is just wreathed in smiles. She has just returned after two months across the water, and is now ready to begin work. The Darmour studio retinue turned out enforce. In the foreground, Louise, Lew Foster and Albert Herman. lltM-emltcr 6. IM3U XHIBITORS HERALD-WORLD This photograph was taken after the champion of champions, Bobby Jones, had signed a contract, which calls for 12 pictures to be made for Vitaphone Varieties. The series will be entitled, "How I Play Golf," and thus an admiring nation will be able to see the "skill" which won all those trophies. Left to right, Lewis Warner. Jack L. Warner. Bobby Jones. H. M. Warner and Major Albert Warner Looks like a makeup scene, doesn't it? But not of the kind that needs the aid of cosmetics. This is taken from the MGM picture, "Passion Flower," the title of the book by Kathleen Norris. Left to right, Kay Johnson, Charles Bickford, Kay Francis. We'll say this girl's a tough "hombre," and we're glad we're not parked anywhere in front of that dainty little plaything that she is having such a good time aiming around. Daphne Pollard and Andy Clyde look as though they meant business, but Marjorie Beebe — there's no doubt about it. These three are the chief protagonists in the Educational-Mack Sennett comedy, "Racket Cheers." Introducing lovely Anita Page as "Alias Jane Val- entine," and we wonder whether she will be as famous as her brother "Jimmy." She will next be seen in the leading feminine role in M G M's "Re- ducing," starring Marie Dressier and Polly Moran. , 24 EXHIBITORS HERALD-WORLD December 6, 1930 Pathe Starting Busiest Season with Two Made, Four About to Begin Final Editing Underway on Two Byrd Productions — Ann Harding, Constance Bennett, Helen Tivelvetrees and Laura LaPlante Ready (Special to the Herald-World) CULVER CITY, Dec. 4. — Six big pictures from Pathe are in the editing stage or in final preparation and six short features are either nearing completion or about to go into production as the company's studios go into one of their busiest periods since E. B. Derr took charge of production. DILL BOYD jBtars in "The Painted Connelly, Duke Lee and Bud Jamison, and E. B. Derr Desert" and "Beyond Victory," both of which are being edited for release about the first of the year. The four long features about ready for shooting will star Ann Harding, Con- stance Bennett, Helen Twelvetrees and Laura LaPlante. Miss Twelvetrees plays opposite Boyd in "The Painted Des- ert," June Collyer in "Beyond Victory." Howard Higgin di- rected the former on location in Arizona. Higgin and Tom Buckingham wrote the story. William Farnum, J. Farrell Mac- donald, Clark Gable and Charles A. Sellon head the supporting cast. John Robertson directed "Beyond Victory," written by Hope Bennett. The all star cast includes James Gleason, Fred Scott, Russell Gleason, Lew Cody, Zasu Pitts, Dorothy Burgess and Tune Collyer. Ann Harding will start "Rebound," Donald Ogden Stewart's stage play, upon her return from Fox, to whom she was lent to play the lead in "East Lynne." Director Edward H. Griffith and Horace Jackson, dialogist, who teamed in "Holiday," collabo- rated in adapting "Rebound." Pascal Writing Story Constance Bennett will star in a story written by Ernst Pascal based upon a sug- gestion by Paul L. Stein. Production is scheduled to start around Christmas, shortly after Miss Bennett finishes "The Easiest Way," for M G M. Helen Twelvetrees will have the starring role in "The Price of a Party" on her return to Pathe from the RKO lot where she is playing the lead in "Millie." Joseph Santley, director of "Swing High," is the author of the "Party" story and again will direct her. Laura LaPlante heads the cast thus far engaged for "Lonely Wives," Broadway stage play adapted by Walter DeLeon and to be directed by Russell Mack. Edward Everett Horton will also play a leading role. Daphne Pollard Begins Another Daphne Pollard, leading two-reel comedy star on the Pathe lot, completed "Seein' the Indians" last week and immediately started on another comedy vehicle. Both were written by Paul Gerard Smith. In the former Miss Pollard is supported by Ginger in the latter by Ginger Connelly, Edgar Kennedy, Arthur Houseman, Herbert Prior and Marian Lord. Ralph Ceder, recently signed to a Pathe contact, is the director. "Sea Goin' Sheiks," latest story written by Bob Carney and Si Wills, has been com- pleted by Wallace Fox with Emerson Treacy and Ray Cooke heading the cast which includes Mona Rico and Ed Dearing. Fox is developing the script for "Three Wise Clucks," based upon a story by J. V. Jefferson. Franklin Pangborn will be featured in two comedies. Mauri Grashin is writing the story and Fred Guiol and Arch Heath are collaborating on another. Other comedy stories are being written by Hugh Cummings, Harry Frazer and Charles "Chuck" Callahan. George Snazelle Takes Charge of Filmophone to Handle Big 4 in England (Special to the Herald-World) LONDON, Dec. 4.— George Snazelle has been appointed general sales manager of Filmophone Renters, Ltd., distributors in England of the product of Big 4, producers of Western films. The appointment was made by Frank Green, managing director of the foreign company. Three of the American firm's Westerns have already been trade shown and are now booking in the United Kingdom. /V. Y. House Reengages Byrd Film for 4 Days (Special to the Herald-World) NEW YORK, Dec. 4.— The Little Picture House here is screening "With Byrd at the South Pole" for a special four day return engagement. This marks the first time the theatre has ever played a return on any film. At the original showing, all records for the house were broken. Last Orchestra Leaves Without Announcement (Special to the Herald-World) OTTAWA, Dec. 4.— The last orchestra in an Ottawa theatre packed up its instruments for the last time on November 29 when the musicians of the Regent theatre made their final exit without announcement. Educational Films Argues New York Taxes Unconstitutional in Supreme Court Fight (Special to the Herald-World) WASHINGTON, Dec. 4. — The Supreme Court has heard arguments in the effort of the Educational Films Corporation to have held unconstitutional certain taxes levied upon it by the New York State Tax Commission. The company contended that franchise taxes levied upon its income were invalid as the income consisted in part of royalties from copyrights owned by it. It was urged that copyrights are federal grants and therefore not subject to state taxation. The company had ap- pealed from a decision of the District Court in New York upholding the tax com- mission. Know Your Exchange Managers The exchange manager is the direct contact between exhibitor and distrib- utor, and therefore it is to their mu- tual advantage to know each other. The Herald-World presents a series of brief sketches of exchange managers and their outstanding activities in the motion picture field. A. H. Schnitzer AH. SCHNITZER, manager of R K O's • Pittsburgh branch, has been in the motion picture business since 1916, when he began as a sales- man for Universal in the Cincinnati branch. Early in the following year he was named manager of the Cincinnati office of Blue Bird Photoplays, Univer- sal branch. When he returned from the World War in Feb- ruary, 1919, he re- joined Universal as sales manager of short subjects in the Pittsburgh office. In April, 1922, he was made manager of the office of Robertson Cole, which later became F B O and finallv a part of RKO. SN. BERGER, New York district man- • ager for Metro-Goldwyn-Mayer, en tered the business eleven years ago as a salesman for First National. Later he was appointed man- ager of the Brook- lyn territory f o i First National and remained with that company for three years. After spending ont year with Para- mount in the capac- ity of salesman, Burger joined the sales forces of Metro - Goldwyn - Mayer as a homt office representative His work in this position carried him into every office of the United States, except those in the Southern Division. HARRY LUSTIG, manager of the cen tralized Los Angeles office of Warnei Brothers, First National and Vitaphone. has been connected with Warner Broth- ers as district and branch manager for five years. Before that he was with Metro and then Metro - Goldwyn - Mayer for ten and a half years as branch and district mana- ger. Earlier than that he was for four years branch man- ager for Mutual Film Corporation at Denver. Harry L«.tli All his activity in the business picture has been in the west S. N. Burger 1 r*.f. 1* *z^ ^^BB 1 ■-£•** Jfl J;-;;':%-::*\ ■ 9k ' ^^m December 6, 1930 EXHIBITORS HERALD-WORLD 25 "CHIC" CHATS NEW YORK. THIS is not meant to be a complaint, but we honestly think the matter should be brought to the attention of the manage- ment, and perhaps it might serve to be a word to the wise to other exhibitors, wher- ever they may be located. At one of the Broadway theatres last Wednesday evening, a preview of the fol- lowing week's picture was being shown at approximately 10 p. m. During the final performance of the picture for the previous week, the theatre was crowded to the doors. Shortly after 10, the new film went on and, naturally enough, no one left the house. Meanwhile, tickets were being sold at the box office, and more people were pushing their way into the theatre. A long line was standing on the mezzanine floor waiting for balcony seats and the lobby was jammed. Ushers, extremely courteous in handling the crowd, informed them that the next performance would be at midnight, neces- sitating a probable wait of something like two hours. Numbers of people became annoyed and finally left the theatre, receiving a refund of the admission price as they left. It seems to us that the continued sale of tickets after it was apparent there would be no seats until midnight was very poor judgment on the part of the management, principally because it created a definite antagonism on the part of the patrons, both those who were forced to leave and the others who had to stand. The management should have posted notices to the effect that there would be no seats for such and such a length of time, and then permitted the sale of tickets to those who cared to wait as long as neces- sary. AAA A magistrate in one of the New York courts the other day suspended sentence on a man charged with disorderly conduct for having attempted persistently to "crash" the offices of various motion picture execu- tives in search of a director's job. The defendant was a waiter from Berlin and he had ideas about how pictures should be made, but that's nothing new! When he was arrested in the Paramount building, he said he was trying to see either Adolph Zukor or Jesse Lasky, because he wanted to become "a movie director like Lubitsch or DeMille." The magistrate told him there was a much more pressing need for good waiters today than for motion picture directors. Well, that's the judge's opinion ! Alfred W. McCann, well known pure food expert whose daily radio talks have made him the prophet of more than a few housewives, received a letter the other day recounting an argument between a certain husband and wife relative to the number of calories they were consuming each day. He said it put him in mind of the picture "Min and Bill" in which Marie Dressier, who can do more with facial expression than most anyone on the screen today, pursues Wallace Beery through the rooms of her boarding house on a wrecking rampage. She finally goes after him with a fire ax, and heaves it through a window to complete Beery's sub- jugation. She calls herself an "old sea cow," and looks the way such a thing should look in human form. McCann termed the scene as "illustrating a pro- found point in psychology," which is just a high hat way of saying "Jealousy." —"CHIC" AARONSON. MPTO Acts to Meet Costs of Code Demands Cooperatively Seventy-Five Per Cent of Wisconsin Theatres Hit by New State Regulations Requiring Special Ventilation Equipment for Projection Rooms — Trial System Approved (Special to the Herald-World) MILWAUKEE, Dec. 4.— The MPTO of Wisconsin has taken action to provide ventilation of motion picture projection rooms in Wisconsin in accord- ance with the code recently adopted by the Industrial Commission of Wiscon- sin and the theatre owners and projectionists. The association is installing the new equipment on a cooperative basis to save the individual exhibitors a? much of the expense of readjustment as possible. One tinner has been engaged to do all the work in the local houses, while the other equipment, including the motors, etc., is be- ing purchased from one firm by the asso- ciation. Estimates 75% of Theatres Involved Approximately 75 per cent of the theatres will be affected by the new code, it is esti- mated by Steve Bauer, secretary of the MPTO. Insofar as the code affects all theatres in Wisconsin, he asks that the state exhibitors get in touch with the Mil- waukee office concerning the matter and he will be glad to give them complete information. The method of ventilating being used substitutes for the squirrel cage blower fan, another motor equipped with a door for oiling. A blade fan, made especially for duct work, is employed. This also can be placed on either side of the booth. Requirements of Code The code reads as follows : 1. Exhaust ventilation. — Every booth or room housing projection, sound or any other equipment which vitiates good air conditions or requires the attention of an attendant, shall be ventilated as required under the provisions of order 5841, of the Heating and Ventilation Code, issued by the Industrial Commission. Fumes, gases and other harmful contamination shall be effectively removed by mechanical exhaust ventilation direct from the source to the outside air, or an approved disposal sys- tem. Mechanical exhaust ventilation shall be provided direct from the lamp housing and be independent of all other ventilation. 2. Air Supply. — In every booth or room which is required to have mechanical ex- haust ventilation, provision shall be made for a supply of fresh tempered air to re- place the vitiated air exhausted. The fresh tempered air shall be delivered under grav- ity conditions, unless the volume of air ex- hausted from the booth or room by me- chanical means is greater than the supply. Booth Ventilation Separate The ventilation system for the building shall not be arranged to supply air for the booth or room unless the inlet opening is protected with an approved shutter having quick-acting fusible links, or other approved heat release devices, which will automatic- ally and quickly close the opening simul- taneously with the openings in the front of the booth. A system of ventilation was first installed by Bauer in his Elite theatre in Milwaukee, in accordance with the new code require- ments, after which he invited inspection of it by the building inspection department. This was done in order that the system would meet with the approval of the de- partment before installations were made in other houses. The Elite system has been approved by the building inspector as well as by the ventilating committee of thf association. Students Get Police Edict After Forcing Entrance to Show (Special to the Herald-World) COLUMBUS, OHIO., Dec. 4.— Following a gate crashing episode staged by Ohio State University students at Loew's Ohio theatre after a football game, Chief of Police Harry E. French has announced fur- ther violations will be prosecuted. His official bulletin reads: "Due to the conduct of certain students in forcing entrance into theatres last night, it is hereby ordered that extra police protection be afforded to theatres in congested business districts Saturday nights, especially so if Ohio State wins a football game. "Any and all persons attempting to make forced entrance into theatres on charge of disorderly conduct will be promptly ar- rested. We will prosecute them to the full- est extent of the law. No further leniency will be extended to men who deport them selves as hoodlums. "Thirty days in the workhouse will tend to cool the ardor of men who forget to ad as gentlemen and law-abiding citizens." On Hunt for Ideal Studio (Special from Department of Commerce) WASHINGTON, D. C, Dec. 4— Gaumont of Paris has commissioned a special delega- tion of technicians to visit principal film centers of the world for the stated purpose of studying the equipment of the ideal sound-film studio. Proposed 10 Per Cent Amusement Tax In St. Louis Meets Union Opposition (Special to the Herald-World) ST. LOUIS, Dec. 4. — The Central Trades and Labor Union has gone on record as opposed to the proposed 10 per cent tax on amusement admissions and restaurant checks. The legislative committee of the group has been vigorously urged to oppose any trend in that direction. It is understood that several speakers ex- pressed the belief that if the Board of Aldermen would take fewer "junketing" trips, at public expense, there would be no need for the suggested tax. 26 EXHIBITORS HERALD -WORLD December 6, 193«> NEW BOOKINGS Columbia The Cooperative Theatre Service chain of Detroit has closed a deal with Columbia Pictures calling for exhibition of the entire "Superior Twenty" product and short sub- jects in 26 houses in the Detroit territory. Among the theates scheduled to play the Columbia releases are: Lincoln Square, Lancaster, Loop, Embassy, Norwood, Great Lakes, Republic, Grande, Globe, Gladwin Park, Regent, Colonial, Rialto, Boulevard, Midwest, Rivola, Ferryfield, La Veeda, Highland Park, Oriole, Blackstone, Fine Arts, Piccadilly, Beechwood and Macomb in Mt. Clemens. The same chain has purchased the product for the following houses in the surrounding territory: Washington and Wenonah, Bay City; Our, Grand Rapids; State-Grand, Flint; Ideal, Freemont; and Riviera,_ Niles. The C. Morse New England chain also has signed with Columbia for the "Superior Twenty," and the Crescent Amusement Company circuit has arranged for the pur- chase of the Buck Jones Western "specials" in the Atlanta territory. This deal gives the former product repre- sentation in 11 Morse theatres in the Massa- chusetts section, and 15 towns on the Cres- cent circuit. Nine of the first group are located in Massachusetts and two in New Hampshire. In the Crescent deal 12 towns in Tennessee are represented and three in Alabama. Another deal with the Joe Seider circuit in Long Island assures the company repre- sentation for the "Superior Twenty" group in 16 theatres in as many towns in that sec- tion. Tiffany The Ken Maynard action Westerns on Tiffany's new program have been booked to play the Warner houses in Bedford, Va., Staunton, Va., Lexington, Va., Martinsburg, W. Va., Clifton Forge, Va., Washington. D. C, Harrisonburg, Va., Frederick, Md., and Waynesboro, Pa. Tiffany also has closed a deal with Par- amount whereby the Talking Chimp com- edies will play houses throughout the Span- ish speaking world. Fox has booked the same series for Australia, New Zealand and Tasmania. The first of the Tiffany Talking Chimp comedies, "The Little Covered Wagon," has been booked in 32 Warner houses in Pitts- burgh and Philadelphia territories. The second of the same series, "The Blimp Mys- tery," will show in 15 theatres in the ter- ritory. The Butterfield circuit of Michigan has closed a deal with Tiffany calling for the two series of Westerns starring Rex Lease and Bob Steele over the entire cir- cuit. The Talking Chimp comedies series and H. C. Witwer "Classics in Slang" have also been booked for the same circuit. The Dickinson circuit have booked the West- erns for their houses in Missouri and Kansas. Pathe "Holiday," Pathe special starring Anne Harding, has been contracted for 35 houses in and about New Orleans. The United The- atres will play the film in 18 suburban the- atres and Saenger Affiliations booked it for 17 houses. United has also taken "Pardon My Gun," Pathe's musical Western. Saenger Affiliations will play the series of six Knute Rockne football subjects. The Lincoln, New Orleans suburban subsequent run house, has signed up for all 1929-30 features. Manhattan Playhouses, Inc., has closed for the 1930-31 lineup of 20 features, for the following New York houses: Clinton, Apollo, Bijou, Palestine, New Delancey, Hollywood, Florence, Ruby, Second Avenue Sunshine, Orpheum, New 14 Street, Mt. Morris, Jewel, Regan, Harlem Opera House, Cosmo, Stadium and Palace. Wil- liam Brandt has booked the 1930-31 fea- tures to be shown in the Brandt circuit of legitimate theatres on Sundays. Universal Universal has booked one of its new talk- ing serials into the Roxy for the second time. Arrangements have been completed for the showing of "Finger Prints," detective thriller with Kenneth Harlan and Edna Murphy, start- ing December 20, immediately following "The Indians Are Coming," which was the first serial ever to play a Broadway first run. Universal also has the distinction of play- ing three serials on Broadway in a single season. The third is "The Spell of the Circus," now showing at the Cohan theatre. Another called "Heroes of the Flames," with Colonel Tim McCoy and Marion Shockley, is now being made at Universal City, and will bid for Broadway honors. Tt also reoorted that the Warner Stanlev ■.heatre in Pittsburgh has booked "The Speh of the Circus," marking the first time the house has ever played a serial. "The Spell of the Circus" will also follow "The Indians Are Coming" in all the Warner situations in the Pittsburgh territory. Big 4 Big 4 western films have been booked in seventeen towns in Arkansas through the Home State Film Exchange of Little Rock. They are Lonake, Walnut Ridge, Monette, Leachville, Manila, Brinkley, Marianna, Forrest City, Huntsville, Gentry, Eureka Springs, Bentonville, Paris, Van Beuren, Ozark, Booneville and Pine Bluff. Eight Texas towns also have booked the company's Western product through the Allied Film Exchange of Dallas. Theatres and locations are Fox, Waco; Guild, Crystal City; Winter Garden, Carrizo Springs; Ma- jestic, Define; Majestic, Refugio; Colonial, Taylor; Strand, Gulf; and Queen, Palanous. A contract has been closed with the Fox Midwest Theatre Circuit for two series of Big 4 Westerns in two theatres in Topeka, Kansas City, Dodge City, Arkansas City, Fort Smith and Emporia. Warner Brothers The Schwartz Circuit, including 21 the- atres in Brooklyn and Long Island, has closed for the entire 1930-31 product. Radio Pictures The major and short subject product for 1930-31 has been booked for the entire But- terfield circuit of 80 houses in Michigan. The Amos 'n' Andy feature, "Check and Double Check," will be given extended runs with exploitation in all Butterfield theatres. A Educational Contracts have been signed this week by Warner Brothers for the 1930-31 releases, assuring Educational of continued book- ings in some of the choicest theatres in the country. The contract involves com- plete coverage of all the situations in the Warner circuit. The circuit business on the 1930-31 product has reached a higher total than was ever before written this early in the season. Bishop Denounces Films As Youth Menace; Urges Fight Against "Filth" (Special to the Herald-World) ALBANY, Dec. 4. — In a sermon delivered on Thanksgiving Day, Bishop G. Ashton Old- ham, head of the Albany Episcopal Diocese, denounced motion pictures and motion picture advertising as a serious menace to the presem and future generations. To quote excerpts from his sermon in which he speaks of pic- tures : "When one stops to consider the total effect of the daily infiltration into millions of plastic minds of the filth and rottenness thus set forth, one is simply appalled. Such a wide- spread assault upon clean thinking and decent living has never before endured. Can our children safely endure it now? Since thought inevitably issues into deeds and character, ii will be nothing short of a miracle if the rising generation even holds the moral ground gainer? by its forbears." Says British Lost Millions On Inferior Sound Sets; 131 W.E. Replacements (Special to the Herald-World) NEW YORK, Dec. 4.— British exhibitor? have lost over a million dollars on installa- tions of sound equipment which has had to be replaced. This is the statement of T. P Drew, sales manager for Western Electric in Great Britain, who reports that his company has now made 131 replacements in the country. The replacements amount to nearly 13 per cent of Western Electric's installations in England. Nineteen different brands of sound apparatus have been supplanted by the E R P I product. The million dollar exhibitor loss to which Drew refers does not, he says, include "the additional drop in box office receipts and theatre prestige." Says 75 Chain Houses Top 600 Independent Gross (Special to the Herald-World) CINCINNATI, Dec. 4.— An idea of thr distribution of the $50,000,000 in admission? paid yearly by Ohio film theatre patrons, can be gained by figures which were re- cently given out following a survey of Ohio theatres. The chain houses, the report shows, al- though numbering only 75, are said to have a yearly gross income of $28,000,000. whereas the 600 independently operated houses in the state receive but $22,000,000 Martin Solomon Heads Columbia in Pittsburgh (Special to the Herald-World) PITTSBURGH, Dec. 4— Martin Solomon, former branch manager for Warner Brothers, has been appointed manager of Columbia Pic- tures' exchange here, replacing Joe Wolf, resigned. Solomon was connected with Warner as salesman and branch manager for five years before taking the post with Columbia. New Visatone Recording Set on Market in England (Special to the Herald-World) LONDON, Dec. 4.— Marconi's Wireless Telegraph Company, Limited, has placed on the market a new recording set, which will be known as "Visatone." The apparatus, designed by Captain H. J. Round, is said to be highly satisfactory for even the most minute details of sound recording. December 6, 1930 EXHIBITORS HERALD -WORLD 27 W NEW PRODUCT This department does not attempt to predict the public's reactions to pictures. It does, instead, present detailed and accurate information on product, together with the frank and honest opinion of the reporter. THE THIRD ALARM FIRE-EATERS! Produced and dis- tributed by Tiffany Productions. Directed by Emory Johnson. From the story by Emilie Johnson. Continuity by Frances Hyland and Jack Natteford. Cinematog- rapher, Max Dupont. Art director, George Sawley. Sets by Ralph DeLacey. Cast: Anita Louise, James Hall, Paul Hurst, Jean Hersholt, Hobart Bosworth, Mary Doran, Dot Farley, Nita Mortan, George Billings, Walter Perry, Aileen Manning. Released, December 28, 1930. Footage, 5,328. Ti HIS thriller from even the earlier days of the "silent drama" has lived to achieve a greater realism through sound. Exploiting the curious fascination of flaming building-, the rousing dash of screaming apparatus down the streets, and the courage and affections of strong, simple folk, the story is perennial in its appeal and therefore deserves this modern retelling. Some may remember the main points of the story — how Milly Morton and the little brother whom she has mothered, lose their father to the flames, and how Dan and Beauty, young members of Morton's fire company, strive to keep the orphans out of an asylum, even going so far as to set about getting married, so that the youngsters can be adopted. It would be simple if Dan would realize that Milly is of marriageable age. But he doesn't until the girl he has intended to marry points out Milly's love for him. Suspended for his suspected help in Milly's unsuccessful escape from the orphanage, he is sitting home while his company is fighting a fire — at the orphanage — but despite his suspen- sion, at the third alarm he decides to go. Arriv- ing to find Milly, little Jimmie and some other children trapped, he is instrumental in rescuing them, and carries Milly to safety, which means also the security of his love. But poor Beauty! From among his innumer- able "dames" he has found one to wed for the kids' sake, and by the time Dan and Milly reach home, the knot has been tied! The comic element thus indicated by Beauty's situation, flows through the entire story, supply- ing comedy relief that is refreshingly part and parcel of the story. Milly, though very young, has been matured by the circumstances of her life. The result is a rather womanly role for the youthful Anita Louise, and with it she reveals a fine sense of the pathetic. James Hall, however, never gives more than an outline of the possibilities in Dan, so the laurels among the male players must go to Paul Hurst as the likeable, comical Beauty. Almost always the treatment is meritorious, but it may be questioned if its endeavor to fol- low many phases of the action at practically the same time represents the most desirable tech- nique. Such an observation, of course, may involve a general criticism of certain uses of the flash-back with sound, as exemplified by instantaneous shifts from a scene of great excite- ment to one of quietude in a home. However, EVELYN BRENT gives a masterful perform- ance with Robert Ames in Columbia's drama, "Madonna of the Streets." the spectacular sequences themselves in "The Third Alarm" seemed to lose some of their effectiveness through an effort to follow the event continually from points varied in char- acter. Pictorially, this method might be merely a bit confusing. But with sound, it proved to some degree in this case a disturbance to the illusion. Be that as it may, here is a good old story, competently acted and given new life by the sounds of life. And since everybody, it seems, is fascinated by fires and their fighters, the pro- duction is full of good exploitation material — George Schutz, Chicago. A THE GREAT MEADOW Produced by MGM. Directed by Charles Brabin. Original story by Elizabeth Maddox Ellis. Dialog by Edith Ellis. Photography, William Dan- iels and Clyde DeVinna. Film editor, George Hively. Cast: Eleanor Board- man, Lucille LaVerne, John Mack Brown, Gavin Gordon, Anita Louise, Russell Simpson, Helen Jerome Eddy, Sarah Padden, William Bakewell, Guinn Williams. IT is surprising that producers have never given more attention to the pioneer era of American history as a source of story material. Metro-Goldwyn-Mayer appears to have been highly successful with "The Great Meadow," using as a background that period that em- bodied great hardship and adventure. Emphasizing the already dramatic situations of the story MGM has placed this on the screen in Realife. So much of the picture is outdoors the wide film proves highly suitable. The snow storms and rain storms attain real- ism that is new to motion pictures. "The Great Meadow" is a story of the set- tling of Kentucky. It begins in Virginia Col- ony with the call from Daniel Boone to the young people to make the long and dangerous trek through the mountains to the fertile val- ley "out West." There is an epic-like story of privation that ends in death for many of the less hardy. Prior to the departure the girl and boy (en- acted by Eleanor Boardman and John Mack Brown) have been married. The birth of their child in the Kentucky garrison and the death of the hero's mother mark a turning point in the narrative. The authors have suddenly found themselves with a new story, that has a new objective and a different theme. Where for the first half of the picture the menace iu the natural hazards of the life, the menace i» the last half is the third person who falls in love with the heroine. The scenery in the picture has been obtaine« upon locations that have been chosen with a rare eye to beauty. The dialog runs smoothly throughout and has been obviously done by one who knows his pioneers and their litany. — Douglas Hodges, Hollywood. MADONNA OF THE STREETS MILLION DOLLAR MISSION! Pro- duced and distributed by Columbia Pic- tures. Directed by John Robertson. From the story, "Ragged Messenger," by W. B. Maxwell. Continuity, adaptation and dialog by Joe Sweiling. Editor, Gene Havelick. Cameraman, Sol Bolito. With Evelyn Brent, Robert Ames, Ivan Linow, Josephine Dunn, J. Edward Davis, Zack Williams, Ed Brady, Richard Tucker. Release date, November 25, 1930. Footage, 6,932. T HOUGH this screen adaptation of the W. B. Maxwell story is not new in theme, the cast is good, particularly in the persons of Evelyn Brent, who is very appealing as the girl of the San Francisco mission house, and Robert Ames, who plays opposite. It is drama, with little to relieve the situa- tion in the way of comedy. The adaptation of Sweiling shows care and intelligence, with apparently a good deal of attention having been paid to the original story, since the au- dience might well imagine a novel being por- trayed on the screen as the picture progresses. Direction by John Robertson is equally compe- tent, with a careful avoiding of overplay and 28 EXHIBITORS HERALD -WORLD December 6, 1930 over-length in several sequences, which might have happened under less capable direction. Evelyn Brent acts well and handles her role sympathetically, as the girl who has changed her name and gone in search of the young man who is about to inherit the estate of a wealthy uncle, which she believes rightfully should be hers. She finds him in San Francisco, heart and soul in the running of a mission house for unemployed men, with plans for a new $1,000,- 000 mission in the country dependent on the settlement of the estate of the uncle. Ames rescues the girl as she attempts to com- mit suicide, with the result that she enters his employ as cook at the house. Her plans for obtaining the money she feels belongs to her are broken by the discovery that she is in love with him. His fiancee disapproves of the in- terest he takes in the mission, and following a disagreement, he marries the girl he had dis- placed as heir. When news comes that the uncle had changed his mind, restoring the girl as the heir, Ames gives authority to his attor- neys to find the missing girl and restore the money. She finally admits that she is the real owner of the money, and the disagreement which fol- lows is resolved in the usual final sequence of reconciliation after a rough and tumble fight in the mission house, during which the girl is wounded in an attempt to shield her husband. The photography is uniformly good, most of the action being set in the interior of the slum mission, with one or two scenes on the water front and at the summer home of the young man, which serve well to relieve the monotony of a single setting. Ivan Linow, as the huge Russian who works in the kitchen of the refuge, is good in his part, as are Zack Williams and Ed Brady, Josephine Dunn, in the role of the dissatisfied fiancee of Ames, is fair, though her part is a minor one, calling for comparatively little effort. "Madonna of the Streets" is an old story, but has a theme which always seems to hold a cer- tain interest for the public at large. That fact, combined with the excellent work of the fea- tured players, makes this film entertaining and to a degree, appealing. — Charles S. Aaronson. New York City. A LIGHTNIN' ROGERS AT HIS BEST! Produced and distributed by Fox. Director, Henry King. Authors, Frank Bacon and Winchell Smith. Adaptors, S. N. Behrman and Sonya Levien. Dialog, same. Editor. Louis Loeffler. Photographer, Chester Lyons. With Will Rogers, Louise Dresser, Joel McCrea, Helen Cohan, Jason Rob- ards, Frank Campeau, J. M. Kerrigan, Luke Cosgrave, Ruth Warren, Sharon Lynn. Walter Percival, Joyce Compton, Goodee Montgomery, Rex Bell. Roxanne Curtis, Phil Tead. Charlotte Walker. Re- lease, December 7, 1930. Footage, 8,500. J F for no other reason than Will Rogers, this picture would be worthwhile. However, Rog- ers is not the whole show. He is a greater part of it, yes, but one cannot overlook the part played by everyone who had anything to do with the production of "Lightnin'." This writer was thoroughly sold on the stage production with Frank Bacon. In the screen adaptation, however, there seems to be more audience appeal, probably because the action is not confined to the three walls of a stage set. Rogers in the role of Lightnin' Bill Jones is supreme. His humor is subtle, yet of the kind that everyone understands and appreciates. His acting is so natural that he presents a living picture of the Lightnin' of your imagination. You will love him throughout the picture. J. C. Jenkins has contended for these many years that Irene Rich should always appear opposite Rogers. We respect the wisdom of his years, and we respect the ability of Miss Rich, but we cannot overlook the fine portrayal given by Louise Dresser in "Lightnin'." "Lightnin'" brings to the screen Helen, a daughter of George M. Cohan. She has fine possibilities and a technique of address which she has inherited from her father. This is a picture so homey in its content that everyone should like it. One must enjoy the little family quarrels in the Jones household. You just cannot help getting a kick out of Will Rogers and "Lightnin'." — Jay M. Shreck, New York City. A OH SAILOR BEHAVE! GONDOLAS! Produced and distribut- ed by Warner Brothers. From the stage play by Elmer Rice. Adapted by Joseph Jackson. Directed by Archie Mayo. Songs by Joe Burke and Al Dubin. With Ole Olsen, Chic Johnson (Olsen and John- son), Irene Delroy, Charles King, Lowell Sherman, Noah Beery, Lotti Loder, Vivian Oakland, Charles Judels, Elsie Bartlett, Lawrence Grant and Gino Corrodo. Run- ning time, 1 hour, 8 minutes. N, I APLES is the locale of this story about a young newspaper reporter, a wealthy and beau- tiful heiress, a dissolute Russian prince, a gen- eral, and two sailors on leave, who aid the young reporter in rescuing his loved one from the clutches of the villain so that the two lovers may live happily ever after, while the sailors spend the rest of their lives scrubbing decks. Gondolas permeate the picture at the start, with a gondolier here singing a song, and an- other gondolier over there picking it up as it floats across the water. Intermittent song is present throughout the production, and some- times crops up in the most unexpected places. For instance, the lover sees his beloved after thinking that he may never see her again. He doesn't take her in his arms. He sings her a song. Olsen and Johnson, as the comic sailors, give an excellent account of themselves, as does Lowell Sherman, in his role of the Russian prince, who forced the wealthy heiress, Irene Delroy, into marrying him to save her sister's name. Charles King, the reporter, is well cast as the ardent lover and busy reporter, while Noah Beery plays the chief of the forces of Montenegro, against whom plots are being made and from whom the reporter is to get a story. Gino Corrodo, the owner of the hotel where most of the action takes place, gives a splendid characterization, thereby adding zest and pep to scenes that could very easily have become lusterless. With such an admirable cast, the picture swings along though continuity of action is not complete. The music scene appears irrelevant at times, but compliments must be given Al Dubin and Joe Burke for the two numbers, "Love Comes in the Moonlight" and "Highway to Heaven." As for their rendition Charles King and Irene Delroy ably take care of that. — Jim Little. Chicago. A VIENNESE NIGHTS MUSIC AND COLOR. Produced and distributed by Warner Brothers. Direc- tor, Alan Crosland. Authors, Oscar Ham- merstein 2nd and Sigmund Romberg. Adaptors, same. Dialog, same. Editor. Hal McLaren. Photographer, James Van Trees. With Alexander Gray, Vivienne Segal, Jean Hersholt, Walter Pidgeon, Louise Fazenda. Alice Day. Bert Roach. June Purcell. Milton Douglas. Release, January 3. 1931. Footage, 9.007. J T is doubtful whether any screen operetta to date had such beautiful melodies as "Viennese Nights." The Sigmund Romberg score is a treat for the ears. The picture has not one, but many, tuneful selections. His symphony, which is played in its entirety, is a fine piece of musi- cal composition. One might have thought the orchestra was playing from the stage rather than the screen, judging from the applause which greeted the symphony on the opening night. Warner's has chosen an excellent cast for the musical type of picture. Vivienne Segal, Alex- ander Gray and Walter Pidgeon carry the bur- den of the singing, and the acting as well. Those who have seen these three in previous musical offerings are aware of their abilities musically and histrionically. Bert Roach also must be given more than passing mention, for as the comedian of the attraction he adds a pleasant humorous touch to a story tragic in nature. Jean Hersholt like- wise is fine in his role. "Viennese Nights" encounters the same diffi- culties as other musical pictures. From one seated in the orchestra to be entertained there is the impression that too much stress is placed upon the music and too little upon the con- tinuity. On the stage this fault is immaterial, but on the screen it is too apparent and detracts from the entertainment value of a picture. Motion picture companies today are pioneer- ing in this type of screen entertainment, and with such men as Romberg and Hammerstein collaborating it stands to reason that the right formula will be found. "Viennese Nights" is the story of a romance between a girl and a boy of the same social caste and the successful efforts of the girl's father to marry her into the aristocracy. The locale of the picture is Vienna, and all scenes have been done in technicolor. — Jay M. Shreck, New York City. A THE LOTTERY BRIDE OPERETTA! Produced and distribut- ed by United Artists. Directed by Paul L. Stein. Adaptation and dialog by How- ard Emmett Rogers. Edited by Robert Kern. Cameraman, Ray June. With Jeanette MacDonald, John Garrick, Joe E. Brown, Zasu Pitts, Robert Chisholm, Joseph Macaulay, Harry Gribbon, Carroll Nye. Release date, October 25, 1930. Footage, 7,472. Ti HIS film makes no pretentions to being other than an operetta and as such fares pretty well. In fact, the quality of the music con- tributed by Rudolph Frimi makes one desire more of it, even at the expense of the dialog and story, which is weak in the same way that most musical comedy stories appear weak when transposed for the screen. Both solo and chorus numbers are sung with fine voice quality by Jeannette MacDonald, John Garrick, Robert Chisholm and an excellent male chorus. The scene is set in Norway, at Oslo first and then further north in the latter portion of the film. Settings appear like stage scenery paint- ed on canvas. Naturally, as is generally the case in adapta- tion of musicals to the screen, action loses its motive power the moment the singing begins, but the latter has excellent quality of voice and melody, and the songs are welcomed. The story concerns a girl who permits her- self to be drawn as a lottery or picture bride, and finds, when she arrives at the northern min- ing town to be claimed by her husband, that he is the brother of the young man she had gone north to forget. To complicate the situa- tion, the latter is also there. When a dirigible lands at the town, on its way to the North Pole, the younger man joins the crew, in order to leave the girl he loves for his brother. But when the dirigible crashes against the ice, the young man is rescued by an ice breaker with the girl on board to complete the picture. The final scene, with the famed Northern Lights simulated as a background, loses its effective- ness because of its lack of reality, though the photography in general is good. Very much in the film, and contributing the comedy with more than his usual excellence is Joe E. Brown, who has a minor role in the story, but a most important one in injecting humor into the film. As the American who turns the cafe at Oslo into a jazz hall and con- ducts a marathon dance, he is most amusing, with able assistance from Zasu Pitts as the proprietress of the cafe. In the northern min- ing town, his appearance alone elicits more than a few hearty laughs, when he is seen wearing a top coat, derby and ear laps. Direction is good, particularly in view of the extreme difficulty in retaining the operetta December 6, 1930 EXHIBITORS HERALD -WORLD 29 flavor in the film while sustaining the action at the same time. The cast is generally competent, particularly Jeanette MacDonald in the feminine lead, John Garrick as Chris, her young sweetheart, and Robert Chisholm as the brother Olaf. Among the songs of Rudolph Friml which are very ef- fective are heard: "You're An Angel," "Brother Love," "I'll Follow the Trail," "High and Low," and "My Northern Light.' — CRarles S. Aaronson, Neiv York City. A COLLEGE LOVERS FOOTBALL AGAIN! Produced and distributed by First National. Directed by John Adolphi. Based on the story by Earl Baldwin. Adaptation and dialog by Douglas Doty. Camera, Frank Kes- son. With Jack Whiting, Frank Mc- Hugh, Guinn Williams, Marian Nixon, Russell Hopton, Wade Boteler, Phillis Crane, Richard Tucker. Release date, October 5, 1930. Footage, 5,633. HEROES OF THE WEEK T HIS story of the college and its two foot- ball stars is different in that at the conclusion of the film, the big game between the rival schools ends in a tie. There are several excellent photographic shots during the big game, which, obviously run in from one of the important western games, create an atmosphere and background for the concluding scenes of the picture, which looks like real football. It so happens in this story that the girl in the co-ed school of Sanford is in love with the manager of the team instead of its star player. The two backfield aces, who are apparently the entire team when it comes to scoring for the college, are at each other's throats about this same girl. In order to bring them together on the eve of the game, she writes, at the dicta- tion of the manager, identical love notes to the two. After scoring twice, they discover be- tween halves that they have been kidded, and wind up on the bench, while the opposing team of Colton college evens the score. In a desperate effort to save the day, the manager of the team engages himself to the girl in the short space of 10 minutes, and tells the two rivals the truth. They heave two audible sighs of relief and go into the fray. While they are debating on the three-yard line as to which one is to have the honor of carry- ing the ball for the winning touchdown, the gun is fired and the game is over. On the whole, the film is amusing, with a general good humor throughout which makes for an hour's entertainment at any theatre. Jack Whiting does a neat piece of work in the role of the manager of the football team, with Marian Nixon competent as the girl in the case. The two stars who conclude their rivalry with an Alphonse and Gaston act on the three-yard line, are played by Guinn Williams and Russell Hopton. Hopton has the edge in action. Minor parts are taken at least capably by Frank McHugh as the man Friday of the mnager of the team; Wade Boteler as the coach; Phyllis Crane as the first flame of one of the stars at the opening of the film; and Richard Tucker as the father of the girl. — Charles S. Aaronson, New York City. 4 EX-FLAME EAST LYNNE REVAMP! Produced by Liberty Productions. Story and direc- tion by Victor Halperin. Adaptation by George Draney. Dialog director, Herbert Farjeon. Production manager, George Bertholon. Cast: Neil Hamilton, Marian Nixon, Norman Kerry, Judith Barrie, Ro- land Drew, Joan Standing, Snub Pollard, May Beatty. Lorimer Johnson, Jose Bohr, Cornelius Keefe, Joseph North, Charles Crockett and Little Billy Haggerty. W. HEN Liberty Productions changed the title, "East Lynne," to "Ex-Flame," motion picture titlers sat up in surprise, and when they saw the preview they were even more surprised, because ELEANOR BO.4RDM.4S and JOHS MACK BROWS have leading roles in M G M's, "The Great Meadows,'* a story of the settling of Kentucky. there was very little, other than theme, which even faintly resembled the "East Lynne" of legitimate days. With Neil Hamilton, Marian Nixon and Norman I£erry, the production is en- tertaining in its new and modern costume. The story, as it now stands, is the story of a wealthy British peer who marries his second love. The first love, or "ex-flame," returns, and makes it pretty tough for the wife. She leaves her husband, finding comfort in the friendship of a roue who inconveniently dies in her apart- ment. Newspapers scream the headlines, the peer gets a divorce, and the wife starts out to see the world with a succession of men. She reads of the impending marriage of her ex-husband to his ex-flame and rushes back to Great Britain to kidnap her son. She is caught in the act, but instead of tossing her from the ancestral estate, the peer realizes that he loves her, despite her transgressions. The handsome Neil Hamilton, as the peer, gives a sympathetic portrayal. The attractive Miss Nixon also reads her lines well and, in addition, gives a good emotional performance. Little Billy Haggerty, as the child, gets "oh's" and "ah's" from the audience because of his acting and his personality. Norman Kerry, as the roue, gives a smooth performance. It is a drama of emotions rather than actions. Photography is good, and so is the dialog. Halperin has done a good job of showing first love grow cold and then making it glow again as a deeper emotion in the case of Hamilton and Miss Nixon. — Edward Churchill, Hollywood. HOOK, LINE AND SINKER GOOD COMEDY. Produced and dis- tributed by Radio Pictures. Directed by Eddie Cline. Story by Tim Whelan. Dialog by Ralph Spence and Tim Whel- an. Cameraman, Nick Musuraca. Art director, Max Ree. Sound by Hugh Mac- Dowell. Cast: Bert Wheeler, Robert Woolsey, Dorothy Lee, Hugh Herbert, Ralf Harolde. Natalie Morehead, Jobyna Howland, Wm. Davidson, Stanley Fields. .tLDDIE CLINE has put about everything into "Hook, Line and Sinker." He has permitted Wheeler and Woolsey to clown their way through the picture with a lot of laughs and not too much romance. The love interest goes on between Wheeler and Dorothy Lee. She carries herself admirably throughout the picture and is responsible for much of the plaudits the picture received the night of the preview. The picture is done for a program length. In order to keep it down to footage Cline has cropped all the loose ends and at the same time has turned out a fast moving picture. It begins with the effort of two insurance salesmen trying to sell a policy to the heroine. She has little sympathy for the policy but a lot for the juvenile. She has a hotel that needs new management and the trio embark in the hotel management business. The place proves to be a reminder of that old resort around which "Seven Keys to Baldpate" was written. After the cobwebs have been dusted away and the new guests imported, the villains arrive. Safe robbing, liquor smuggling and all kinds of underworld motives enter into the semi- serious story from that point on. There is a lot of interest and a lot of enter- tainment in the picture. The three featured players in it are as lively in this as they ever have been. — Douglas Hodges, Hollywood. A. ARE YOU THERE FUNNY. Produced by Fox Films. Directed by Hamilton McFadden. Story and dialogue by Harlan Thompson. Staged by Ed. Dolly. Words and music by Grace Henry and Morris Hamilton. Musi- cul director, Arthur Kay. Choral direc- tor, Frank Tresselt. Sound by Wm. Lindsey. Cameraman, Joe Valentine. Cast: Beatrice Lillie, Ogla Baclanova, John Garrick, Geo. Grossmith, Gustav von Seyffertitz. Nicholas Sousanin. M, I cFADDEN unreels laugh after laugh in this feature length comedy. It is an English cast, an English setting and is mounted excellently. It is a farce with sufficient story woven in to make an all-around production. It is quite un- usual for producers to attempt a picture that is far ahead of the procession as this one aims to be. Beatrice Lillie is without question one of the ablest of stage comediennes of the day. Her personality and grace are registered superbly upon the screen in this picture. She is smart looking, clever, and mirth-provoking. Every movement of her hands proves her artistry. Miss Lillie has with her a cast of able actors. Who could have done his comic role better than Lloyd Hamilton? Hamilton has been steadily forging his way to fame on the talking screen and Fox has accorded him the kind of role that makes him an excellent feature comedian. The remainder of the cast play straight for these two, and do a fine job of acting through- out the show. There isn't great depth to the story. That is as it should be. Miss Lillie portrays a woman detective attempting to break up a bunco game. Her victim is Olga Baclanova. One of the most entertaining parts of the pic- ture develops when Miss Lillie goes into a song and dance with two men dressed as Arabs. During her acrobatic she sings a thine called "Bagdad Daddies Keep Awav From Me" which brought down the house at the preview. — Doug- las Hodges. Hollywood. SIN TAKES A HOLIDAY BENNETT AT HER BEST. Produced and distributed by Pathe. Director, Paul Stein. Authors. Robert Milton and Dorothv Carins. Adaptor. Horace Jack- son. Photographer, John Mescall. With Constance Bennett. Kenneth MacKenna, Basil Rathbone, Rita LaRov. Louis Bar- tels, John Roche, Zasu Pitts, Kendall Lee. Murrel Finley. Helen Johnson. Fred Walton. Footage. 7.304. J ATHE comes to bat with another picture of the calibre of "Holiday." "Sin Takes a Holiday" is an attraction of general appeal and suitable story with acting and direction that are outstanding. Constance Bennett never appeared to a better advantage. Paul Stein at the megaphone has given the 30 EXHIBITORS HERALD -WORLD December 6, 1930 screen a smooth running story that sets an even pace, never lagging in any of its sequences. Although not alone a woman's picture, "Sin Takes a Holiday" will fascinate the fairer sex. Gowns displayed in the film are gorgeous, and no one on the screen today can wear them bet- ter than Miss Bennett. Kenneth MacKenna is sufficient in his role. Basil Rathbone is always excellent on the stage but his screen work, while no doubt finished, does not register as it should. The story is of an attorney who contracts with his secretary for a marriage of conveni- ence in order to avoid marriage with a woman in whom he has o.nly a passing interest. The secretary agrees to the marriage because of her love for him. In the agreement is the stipulation that she travel, so she sails for Paris and on board meets the fascinating bache- lor friend of her husband. They become decidedly interested in each other at first and finally after a season in Paris they discover that this friendship has developed into love. The bachelor friend pleads with her to divorce her husband. She agrees with the one provision that first she return to America to find out whether any love remains for her husband. She finds that there does and he dis- covers that he is deeply in love with her. An excellent attraction. — Jay M. Shreck, New York City. THE CODE OF HONOR OLD FASHIONED WESTERN— Pro- duced and distributed by Syndicate Pic- tures. Directed by J. P. McGowan. Au- thor, G. A. Durlam. Dialoguer and Cameraman, not given. Cast: Mahlon Hamilton. Doris Hill. Jim Aubrey, Stan- ley Taylor, Robert Graves, Harry Holden, Lafe McKee, William Dyer. J HRILLING horsemanship and the comedy situations are factors in this picture that should please Western fans. The story is told in a way that permits the audience to anticipate situations and the dialog has a tendency to retard the action, but there is plenty of the latter and fine photographic shots abound. The cameraman has taken every advantage of the possibilities offered. The picture opens with the sheriff and posse chasing the hero (played by Mahlon Hamilton) who is wanted as a card shark. Hamilton is injured by a fall and is brought to the girl's home to recover. During his stay there a ro- mance develops and he decides to go straight but has one last fling with the villain for high stakes and wins back the deed to the old rancho. There is a rough and tumble fight as an anticlimax which carries a good punch. Hamilton does commendable work but does not appear to fit entirely into the cowboy role. Jimmie Aubrey is entertaining as the comedian. J. P. McGowan has made the most of the dramatic situations, while the cowboy songs, heard at intervals, carry pleasing harmony. Children especially liked the fast action and horsemanship in the picture. — Louise Allen, Hollywood. A THE LITTLE DIVORCEE TALKING CHIMP SERIES Tiffany — Talking This is as clever a satire as we have seen anywhere on marriages that go wrong, letters left for the husband and the final reconciliation. Particularly is this true by reason of the fact that the inimitable Tiffany Chimps are the players. All the credit must go to Charfes Lewis who trains them and Sig Neufeld, the director. Both must have infinite patience, but the result is worth the effort. It even appears in this number in several instances that the chimps themselves are speaking, so well syn- chronized were the lip movements. Their ac- tions and the clothes they wear are laughable, and combined with a clever story and dialog, which in the months of the chimps is in- congruous and therefore amusing, this is a cracking good short, worth playing on any bill. — Running time, 18 minutes. A THE JAZZ CINDERELLA TRIANGLE! Produced by Chesterfield. Directed by Percy Pembroke. Assistant director, Bud Shyer. Scenario by Edwin Johns and Adrian Johnson. Cameraman, M. A. Andersen. Cast: Nancy Welford, Jason Robards, Myrna Loy. "The jazz Cinderella," produced by Chesterfield, is the story of the poor girl who wins the rich young man, after attempting to destroy his love for her by pretending to be a burglar. While a number of the situations have been used heretofore, the beaurv of Myrna Loy and the cleverness of Nancy Welford in some of the stronger moments prove to be outstanding assets of the picture. Jason Robards, a suc- cess of the stage, did not get as much out of his role in this production. There are music and songs but the introduc- tion of the letter was not as well received as might have been desired and the action was retarded at times Mies Wplford. who was a clever comedienne in "Gold Diggers of Broadway," seemed out of place in her role as the poor little girl who won Robards from Miss Loy. — Edward Church- ill, Hollywood. A AUDIO REVIEW— NO. 47 Pathe-Sound The feature of this number of the Audio Review is a series of pictures of what has often been called the garden spot of the earth, Ber- muda. Beautiful scenic effects and panoramic views indicate the attractiveness of the land of no automobiles and plenty of American tour- ists. The houses which were occupied at one time by Eugene O'Neill, the playwright, and Mark Twain, are recorded for the screen. "Ancient Mission" shows two of the oldest missions in America, founded by the padres near San Antonio, Texas, in the eighteenth cen- tury. The Pathe Audio Review male chorus, dressed in appropriate costumes, sings two songs in keeping with the surroundings, accom- panied by the organ. M. Maurice Roget, French pianist, plays several numbers and then different conceptions of the same number, while playing with one hand on each of two pianos. On the whole, a fairly interesting re- view, though Terry Ramsaye has done better. —Running time, 9 minutes. A BELIEVE IT OR NOT— NO. 2 VITAPHONE VARIETIES Warner-Talking In this number of the Believe It Or Not series, conducted by Robert L. Ripley, which is fully as interesting as No. 1, Ripley is brought before the court to answer to charges of having made statements which seem impos- sible. In an interrogation by the district at- torney and the judge, Ripley explains die statements which are quoted from his book, and draws several of his famous cartoons to prove his contentions. It is a very neat and effective manner in which to bring out the ob- ject of the short subject. This should prove highly interesting and good material on any bill. The boy of the nineteenth century who died of old age at the age of seven, and the man-eating tree of Madagascar are two of the most peculiar of the pictures drawn by the cartoonist. — Running time, 10 minutes. A HIGH STEPPERS A GRANTLAND RICE SPORTLIGHT Pathe-Talking Plenty of action and pep in this Sportlight, which is really a review of track and field events. Cross country runners during a race open the subject, with pictures taken at Col- gate University. Then follows the relay race, taken at North Carolina University, the fast footwork in the 100 yard dash, feminine sprint- ers, walking races, the high hurdles, and proba- bly the most graceful of all to watch, the pole vault, with Fred Sturdy, former Yale star, go- ing over the cross bar and the high jump a la Harold Osborn, famous Olympic jumper. This is exceptional photography throughout, par- ticularly effective when the men are shown in action before the slow motion camera. Close- ups of facial expression and leg action add to the effectiveness of the subject. An interest- ing conversational explanation accompanies the pictures. Boys, both young and old, should get a real kick watching this number. — Running time, 9 minutes. RCA Victor Radio Hour Will Be Two Instead of One This Christmas Eve (Special to the Herald-World) CAMDEN, N. J., Dec. 4.— A Christmas Eve broadcast that will last two hours and which promises to be one of the liveliest and most varied to be offered during the holiday season, will be presented by the RCA Victor Company, with both its Victor and Radiola Divisions as sponsors for the occasion. This Christmas program, pre- sented by an imposing array of talent, begin- ning at 11 o'clock Eastern Standard Time and continuing until 1 a. m., will serve to usher in Christmas Day for radio listeners throughout the country. Four leading or- chestras, numerous popular singers and instrumentalists, and several appropriate dramatic sketches will be presented. Among those who will be heard will be Nathaniel Shilkret, Rosario Bourdon, Leonard Joy, Welcome Lewis, Johnny Marvin, Del Staigers, Edna Kellogg and many others. Stench Bombers Invade Fresno House 4th Time (Special to the Herald-World) FRESNO, CAL., Dec. 4.— Stench bombers a few days ago made their fourth attack on the nonunion Majestic theatre here. Franklin Rehired hy U. A. (Special to the Herald- World) NEW YORK, Dec. 4.— Sidney Franklin, director of "The Last of Mrs. Cheyney," has been signed to a two year contract by Joseph M. Schenck, president of United Artists. As in the past, Franklin will direct some films for both UA and Metro-Goldwyn-Mayer Heavy Booking Reported For New Mascot Serial, "Phantom of the West" (Special to the Herald-World) NEW YORK, Dec. 4.— Nat Levine, presi- dent of Mascot Pictures corporation, reports that recent bookings on his new serial, "The Phantom of the West," have established what he believes to be a record. The Scollay Square theatre of Boston has booked the film for a week's run, as has the Loew house in Hartford, Conn., and the Bijou in Springfield, Mass. It is understood that Herman Rifkin, of the Hollywood Films corporation, has booked the picture into 46 other Publix theatres. The film is in 10 installments. Levine, it is reported, is preparing for the early production of "King of the Wild," his third all-talking serial of the current season. December 6, 1930 EXHIBITORS HERALD- WORLD 31 J. C. Jenkins — His Colyum PLAINVILLE, KAN. DEAR HERALD-WORLD: When Jules Verne wrote "Twenty Thousand Leagues Under the Sea," the people marveled at his wonderful imagination. Today we go Jules Verne several leagues better, for our undersea craft plow about every sea on this earth. Edward Bellamy astonished the world with his "Looking Backward," but when David Butler produced "JUST IMAGINE" for Fox, he pushed Verne and Bellamy back into the A. B. C. class. "JUST IMAGINE" is a picture that lifts you up in 1930, and sets you down in 1980, and what you see when it sets you down will be a revelation. You will see a city built of skyscraper buildings higher than you imagine buildings could be built. You will see swarms of airplanes like flocks of blackbirds flying in every direction and all controlled by traffic signals. You will see airplanes that go straight up and settle straight down, and you will see the most gorgeous settings that the mind can conceive, and there will be an air of wonderment about it all that will be next to shocking. A scientist conceives the idea of sending an airship to Mars. He completes the airship and selects John Garrick, Frank Albertson and El Brendel to man the ship, and when the ship is ready for departure it is shot off like a skyrocket, and after sailing around in space for some time, it finally lands on Mars on schedule time and according to scientific calculations. Mars is found to be inhabited by swarms of beautiful girls, all decked out in the latest Mars styles, which consist mainly in Nature's smiles, and all of whom make a wonderful hit with El Brendel, who wants to establish a permanent residence. The queen of these royal beauties receives the boys in true royal fashion, but they are unable to understand the Mars language. But that doesn't bother El Brendel a bit, for he starts in right from the kickoff to put on a whoopee party. And El Brendel knows what a whoopee party looks like! If you have ever been in the Wind Cave in the Black Hills of South Dakota and have seen the festoons of stalactites and stalagmites glistening under the electric lights, you can form some conception of the gorgeousness of the scenery of Mars. Space will not permit of a lengthy description of this picture — in fact, it is practically beyond description by the ordinary mind, but suffice it to say that when the boys return to earth, El Brendel brings back one of the queen's guards as proof that they have been to the planet. The big comedy wallop comes at the end of the picture, when a man 50 years old walks up to El Brendel and says, "Did you once live at 649 Skemmerhorn street in Dowagiac, Mich., [or some other place, we have forgotten the town] ? "And when El Brendel says he did, he replies, "Well, I'm your little son Axel." And El Brendel says, "Come sit on my knee, sonny boy." "JUST IMAGINE" is the most spectacular production that ever came to the screen, and it will be the talk of the community months after it has been shown, and if we knew the brand David Butler used when he conceived that picture, we'd send to Hollywood and get us some, for we need it! * * * According to a report in the HERALD-WORLD recently, Houston, Tex., has become much exercised over the question of censorship. We are not a believer in censorship. We believe the theory is wrong. But we do believe that, were it not for the threat of it, God only knows to what extent some producing minds would go. The constant clamor of thousands of theatremen for clean pictures has failed, in many cases, to bring results. Will the industry finally force censorship upon itself? * * * John Flynn sells Columbia service out of Kansas City, and when John can't put Columbia service in a town, it is because the town went back to the government before John got there. We met John at Goodland and we saw that there was something on his mind. He seemed worried, and we asked him if a rich relative had passed on without knowing his address and the court was unable to locate him when the will was probated, and he said, "No, it is worse than that, much worse. I have been struggling along for years trying to do justice by my family, my government and the company I serve with- out the assistance of the HERALD-WORLD, but I have come to the end of the road. My life has been a failure and there is nothing in the future for me unless, perchance, you might have an extra subscrip- tion to the HERALD-WORLD that isn't working." And the tears streamed down John's face and, we felt sorry for him as we handed him a receipt for three bucks, and when he passed the money over to us we could note a marked improvement in him. He seemed to brighten up and get a new vision of life. There is a moral to this, if you can find it. * * * There's a guy on the radio singing, "Those Little White Lies," and if we were in reach of him with a ball bat we'd plead guilty and take our medicine, for if there ever was a piece of music that will take the place of castor oil, this one is it. We wish they would tune in on that New Jersey henhouse music again. * * * We have tried for a long time to remember where R. E. Menefee was located, but we found him at Hoxie this week. R. E. has re- modeled his house and reports business as improving, for, Madam Prosperity has hung out her shingle in Western Kansas, and if busi- ness don't pick up out here, then these United States of America are headed for the bow-wows. When we called on Ma Welty at Hill City, she said to us, "What are you doing here? We sent in our subscription to your one-horse magazine last week." And we answered her, "Why, Ma, you did that very thing two years ago when we called. Don't you have any regard for your boy friend?" And she replied, "Well, don't get sore, honey, we didn't know you were coming." Nobody could get sore at Ma. We have been couped up here in Plainville for two days on account of mud. We can't get east, west, north, south, straight up nor side- ways, but the worst of it is we have had to associate with three film hounds, and if you know of a penitentiary anywhere that wants to increase its membership, let us hear from you. Bill Flynn of Fox, Pat Garlow of Universal, and Ringler of United Artists, are the sharks we have had to associate with, and, boy, they haven't left us a thing but our untarnished reputation. Mr. Lampman at Stockton tried to get us to stay there with him, but we wanted to see George Moore here in Plainville, and that night it commenced raining, and you know Kansas, Mable. We believe we have told you about this state before. Mr. and Mrs. Moore had the gang up to their house for a feed each night after the show, and Bill Flynn came near choking himself to death on turkey while he was trying to tell us that "JUST IMAGINE" was the greatest picture ever made. Bill and John Flynn are brothers, but they are not twins, as John is several years older than Bill. But Bill says there may be twins in the Flynn family before long and that's why he is anxious to get back to Kansas City. Hurrah for the Flynn family! May the shamrock cover the back yard fence. J. C. JENKINS, The HERALD-WORLD man. P. S.- shower. -The HERALD-WORLD covers THE field like an April 32 EXHIBITORS HERALD-WORLD December 6, 1930 w HOLLYWOOD Academy Studies Production As a Phase of Enlarged Scope Additional Standing Committees Named — Columbia Starts on Eight Big Pictures Soon — Laemmle Wins New Honors — Archainbaud Assigned to Direct Betty Compson By DOUGLAS HODGES HOLLYWOOD, Dec. 4. — Production during the coming year will be watched more closely than ever before by the Academy of Motion Picture Arts and Sciences. This organization, to which most of the more important figures in the motion picture industry belong, gradually is enlarging its scope. Not only is it interested in production but in practically every phase of the industry. This week, William C. DeMille, president of the Academy, announced the appointment of the following additional standing commit- tees for the year : Producers-Technicians Committee Irving Thalberg, chairman; M. C. Levee, Fred W. Beetson, Sol Wurtzel, Charles Sul- livan, Henry Henigson, W. Keith Weeks, J. A. Ball, Fred Pelton, J. T. Reed, Carl Dreher, Nugent H. Slaughter, Frederick M. Sammis and K. F. Morgan. College-Public Relations Lawrence Grant, chairman; Hobart Bos- worth, Henry Kolker, William K. Howard, Henry King, Fred Niblo, John W. Considine, Jr., Joseph Johnson, C. B. DeMille, Roy J. Pomeroy, J. A. Ball, J. Mitchell Leisen, Lotta Woods, Beulah Dix Flebbs, Ralph Block and Arch Reeve. Awards Louis B. Mayer, chairman ; Lois Wilson, Jean Hersholt, John Robertson, King Vidor, B. P. Schulberg, J. T. Reed, Ralph Hammeras, Al Cohn and Waldemar Young. Art and Technique Programs Frank Reicher, chairman ; Helen Ware, Edmund Lowe, Edmund Goulding, Harry Rapf, Jason Joy, William C. Menzie, Douglas Shearer, Howard J. Green and John F. Good- rich. Dinner-Entertainment Harry Rapf, chairman ; Lawrence Grant, Mitchell Lewis, Reginald Barker, Donald Crisp, Joseph Johnson, Arthur Edeson, Nathan Levinson, Julien Josephson and Albert Lewin. Actors' Adjustment Dewitt C. Jennings, chairman; Jean Her- sholt, Claude Gillingwater, Conrad Nagel, Hallam Cooley. Alternates: Lloyd Hughes and Hobart Bosworth. Eight Big Ones Columbia announced this week that eight big features would be placed in production shortly. They are "The Last Parade," a post- war story directed by Erie C. Kenton ; "The Flood," directed by James Tinling; "Subway Express," Broadway stage thriller; "Arizona," Augustus Thomas' classic; "For the Defense," an Evelyn Brent product; "The Miracle Woman," starring Barbara Stanwyck; "Vir- tue's Bed," and "Joaquin Murietta." Marion Orth, John T. Neville, Dorothy Howell and Stuart Anthony are adapting. Honor Laemmle Carl Laemmle's rewards for letting Laemmle, Junior, produce "All Quiet on the Western Front," continue to pile up. The veteran producer has been notified that he has been selected to the Royal Societies Club, of London. He was made Fellow of the Royal Soicety of Arts several weeks ago. Archainbaud Assigned George Archainbaud, celebrating his 15th year as a director, has been assigned the task of making "Children of the Streets," starring Betty Compson, for Radio Pictures. Robert Milton and Guy Bolton wrote it, and Wally Smith is adapting and doing dialog. Inci- dentally, Johnny Darrow is to play opposite Miss Compson — his first big chance. Alexander at Work Signs of resumed action at the Warner Brothers studios, soon to move to Burbank to join First National, are becoming apparent. J. Grubb Alexander, who did dialog and pic- turizations on "Moby Dick," "General Crack" and "Outward Bound," has been placed in front of a typewriter and told to do "Trilby." John Barrymore will start in it. Graham Baker Praises The script of "Mother's Cry," conceived by Lenore Coffee, directed by Hobart Henley, and soon to be roadshown, revealed a depth of understanding of motherhood as could be expected only from one inspired by a genuine devotion to children. Miss Coffee has written for years but recently retired from the screen prior to the birth of her first child. New "Blimp" Universal has improved the "blimp," sound- proof camera box which deadens hum and whir. In other days, the heavy cameras were carried from place to place. Now, we have the "perambulating blimp," which is carried on wheels a few inches off the floor and rolled where it is wanted. Set screws hold it when it is in the position wanted. Swedes Due Back Olsen and Johnson, comedy team, are cut- ting their national tour, and will be back in Hollywood for work in February instead of next summer as originally planned. They'll appear in "Red Hot Sinners." Darryl Zanuck makes the announcement. Sullivan Dodges Crime Edward Dean Sullivan, who recently was graduated from the ranks of reporters to be- come a writer, is expected from Chicago this week by Tiffany. He will go to work im- mediately, helping to prepare the script for "X Marks the Spot." James Whale directs. 'Twas Close Shave for "Barber John's Boy" (Special to the Herald-World) HOLLYWOOD, Dec. 4.— Because Warner Brothers wanted to change the name of its product, "Barber John's Boy," a conference was called. Executives made several suggestions. Finally, Fred Archer, the still photographer, cut in on the conversa- tion. "Why not," he asked, "call it 'The Little Shaver'?" What happened thereafter is not recorded. Academy Starts Applying Standard Film Release Prints Technical Coordination to Cover Entire Industry; Goes Into Effect This Week (Special to the Herald-World) HOLLYWOOD, Dec. 4.— The industry- wide technical coordination of studios, laboratories, theatre circuits, projectionists and service organizations, created for the establishment of the release print standard, went into effect this week, it was announced by the Academy of Motion Picture Arts and Sciences. For months, the work of standardizing the leaders and runouts has been under way. Projectionists have faced serious problems in threading their film reels because each has been different. With standardization, the problem facing the projectionist has been tremendously simplified. Every production studio in Hollywood now is using the standard for pictures out after the standard went into effect. All major circuits are organizing affiliated theatres. An educational campaign designed to reach every person handling prints is fa- cilitating the introduction and use of the standard. More than 30,000 instruction booklets and 25,000 instruction cards are being distributed. The projection advisory council, national organization of projectionists, is partici- pating in the establishment of the standard. Executive vice-president P. A. McGuire is appointing leading projectionists through- out the country as representatives of this council. Council President Thad C. Bar- rows has appointed Harry Rubin, Sidney Burton and Bert Griffin as a committee for correlation with the academy. The Ameri- can Projection Society, through its inter- national president, George C. Edwards, also is cooperating. Jackson Returns to Coast HOLLYWOOD— Joseph Jackson, Warner Broth- ers scenarist, has returned to Hollywood after three months in Europe. I December 6, 1930 EXHIBITORS HERALD -WORLD 33 Thanksgiving Day Late But Extras Have It Anyway (Special to the Herald-World) HOLLYWOOD, Dec. 4. — One hun- dred extras appeared in a dining room set in Eddie Cline's current work at Radio Pictures. It was shot the day following Thanksgiving and the scene represents a moment dur- ing a big dinner. When the shot was finished four of the extras arose and left the scene. All the others re- mained until they had eaten all the food. Melvin Shatter on Coast To Discuss Paramount Productions in Europe (Special to the Herald-World) HOLLYWOOD, Dec. 4.— Melville A. Shauer, chief of foreign productions for Paramount, following a three months' visit to the Joinville studios near Paris, has arrived here for a series of conferences with West Coast executives regarding foreign picture production. According to Shauer, the Paris plant has more than 10 features, in six different lan- guages, now in work. Since construction started last April on six sound stages, more than 60 features in a dozen different lan- guages have been completed. Shauer plans to remain here until the first of the vear. Marked Improvement In General Conditons Is Near, Declares Fraser (Special to the Herald-World) HOLLYWOOD, Dec. 4.— Following a few weeks' stay in New York, during which he conferred with Paramount officials and supervised the release of Harold Lloyd's "Feet First," William R. Fraser, general manager of the Harold Lloyd Corporation, has returned to the West Coast. Commenting on the general business at- traction Fraser said, "This country has the habit of successfully combating anything it undertakes and with the plans now contem- plated for meeting the unemployment situa- tion, we can look forward to a marked im- provement in general conditions in the near future." Helen Ferguson Engaged To Harold L. Hargraves (Special to the Herald-World) HOLLYWOOD, Dec. 4.— Helen Ferguson, stage and screen star, is engaged to Harold L. Hargraves, president of the First National Bank of Beverly Hills. The announcement was made by the bride-to-be's mother, Mrs. Emelie Ferguson. It is understood that the wedding will take place some time before the Christmas holi- days. Miss Ferguson has been in retirement since the sudden death of her husband, William Russel. Virginia Lee Corbin Back Again on Coast (Special to the Herald-World) LOS ANGELES, Dec. 4— Virginia Lee Corbin is back again on the Coast, where she plans to resume her career in the pic- tures, which was interrupted by her mar- riage 18 months ago. During the interval, the couple has been honeymooning in Europe. Cameras Shoot Six Minutes on One Scene of "Stolen Heaven" Paramount Also Erecting Sets at Eastern Studio for "Sex in Busi- ness"— New Pivotal Camera Base Designed for Moving Shots — Vitaphone Varieties Makes Two More Comedies (Special to the Herald-World) NEW YORK, Dec. 4. — The Paramount staff at the Eastern studio in As- toria is concentrating on the production of "Stolen Heaven," Nancy Carroll's current starring vehicle. A number of short but important sequences have been completed during the past week. One scene, said to be one of the longest ever filmed, ran approximately six minutes before the cameras. George Abbott, the director, is making excellent progress on the film, while sets already are being erected for the next production, "Sex in Business," in which Claudette, Colbert will be supported by Fredric March and Charles Rugbies under the direction of Dorothy Arzner. Rehearsals are scheduled to start this week. Joe Ruttenberg, cameraman, has designed Bert, Frank McNellis, Ivan Servais and a new pivotal camera base for use in photo- graphing trucking or moving shots in "Stolen Heaven." It consists of two wooden discs mounted on a camera truck. In the upper disc are ball bearings which enable the upper disc to spin on the hard- wood lower one. The camera is mounted on the discs, and the photographer is enabled to get almost any horizontal move- ment in a running shot. D'Arrast to Direct in East H. D'Abbadie DArrast, now in France on a vacation, will report directly to the Para- mount Eastern studio on his return to the city to direct a production along the lines of "Laughter," his most recent effort. Trans-Atlantic negotiations resulted in the signing of a new contract by the director, who will join Ernst Lubitsch, George Ab- bott, Dorothy Arzner, George Cukor and Cyril Gardner at the Astoria plant. AAA The latest output from the Warner Vita- phone Varieties studio in Brooklyn includes two comedies, "Court Plastered" and "Sleepy Head." In the first, which is a two-reeler developed under the megaphonic voice of director Arthur Hurley, are Helen Broderick in the lead, and Lester Crawford, Dudley Clements and Harry Norwood as supporting cast. It is explained as a satire on murder trials in general and no one in particular. Stanley Rauh of the studio staff is responsible for the script. "Sleepy Head," directed by Alf Goulding, includes Ann Codee, Frank Orth, Thelma White and Gregg Blackton in the cast. "Mardi Gras" in Production Now in production is "Mardi Gras," which is said to be a most ambitious effort, di- rected and written by Casey Robinson. The cast, which is imposing, includes Vivienne Osborn, star of the stage play "As Good As New" now playing the Broadway boards, in the lead. The other players are Roy D'Arcy, Wilfred Lytell, brother of Now Comes Biography Penned for Mickey Mouse (Special to the Herald-World) HOLLYWOOD, Dec. 4.— -Mickey Mouse is getting very, very promi- nent in film circles. This week Walt Disney, his crea- tor and sponsor, announced that he not only had had songs written about him, but that his biography had been prepared. The biography was writ- ten by Bobette Bibo, 12. A march song has been written by Irving Bibo and Henry Cohen. There are plenty of drawings by Disney. Ray Collins. Murray Roth, chief of the Brooklyn plant, has purchased the Saturday Evening Post story "Hello Sucker" by Everett Rhodes Castle, and in addition has signed George Jessel for a comedy with music to be made in the near future. Story and director have not been selected as yet. ▼ V V Mack Stark has chosen "A Shocking Affair" as the new title for the second two- reeler in the series of 18 comedies starring Louis Simon now being produced by Simple Simon Comedies at the Ideal Studios in Hudson Heights, N. J. The previous title was 'Radio Madness" and the short was completed last week under the direction of Mort Blumenstock, who handled Simon in the first of the series, "Hot Shivers." Sign Vidor to New MGM Long-Term Contract; Will Direct Three During 1931 (Special to the Herald-World) NEW YORK, Dec. 4.— King Vidor has been signed to a new long-term directorial contract by MGM, under the terms of which he will make three feature pictures during the coming year. His last picture for MGM was "Billy the Kid," Realife production. Vidor was born in Texas, and decided to become an author, first of short stories and then of photoplays. Fifty-one were rejected, but the 52nd was accepted by a small Texas producing company, and Vidor was given a chance to play in it as well as direct. He worked around the studios in New York and on the Coast, was a cameraman, then assistant director, and now is a full fledged director. MGM Acquires Rights to Rinehart "Tish" Yarns (Special to the Herald-World) NEW YORK, Dec. 4.— Motion picture rights to the famous "Tish" stories of Mary Roberts Rinehart have been acquired by M G M, and also the stage version of the Rinehart stories by Edward E. Rose, produced by Augustus Pitou under the name of "Tish." The stories included "The Amazing Adven- tures of Letitia Carberry," "That Awful Night" and "The Three Pirates of Penzance." $45,000 Fire Wipes Out Theatre in Elyria, Ohio (Special to the Herald-World) ELYRIA, OHIO, Dec. 4.— The Dreamland theatre, in the heart of the downtown busi- ness section, was last week completely de- troyed by fire of undetermined origin. Loss is estimated at $45,000. 34 EXHIBITORS HERALD -WORLD December 6, 1930 r-" PRODUCED BY "-Norman Krasna 1 STAR GAZER HOLLYWOOD WE'RE repaying the city and building two city halls. One's a real city hall; the other is for the exterior shots for motion pictures. They figured out it would save the city's money if they could keep the real one free for work. s£ sfc sfc New York has a scheme for unemployment. They sell apples in the street, a commission for which goes to the salesmen, who are picked out of the Un- employment ranks. We tried it out here with oranges. We gave two hun- dred people a box of oranges each and told them to take half the profits, the other half going back to buy more oranges. Not an orange was sold. The two hundred people ate them all. * * * There's a racket sprung up here within the last week that's quite pretty. You're driving along in your car at night when all of a sudden you hear a motorcycle right beside you. One hurried look shows you it's only someone in a white uniform. But this fellow keeps pointing at the front of your car and waving you to the curb. At first you think it's a dirty shame to have the secret service out as traffic cops but you shove over just the same, ready to convince the fellow you were going eight miles an hour. But he doesn't intend giving you a ticket. It seems your front right head- light is out and this fellow'll fix it while you wait. Charge : fifty cents. This seems fair enough, that's what it costs you in a repair shop and it's certainly illegal to go around with one headlight working. You're glad to have this service. Where the racket comes in is that every time you park your car you run a chance of having one of these smart boys in white fixing one of your head- lights so that there'll really be something the matter with it. Well, that's one way to get rid of unemployment. H< s£ ^ Here's a tip for Herbert Hoover, personal : Please have a heart and don't dissolve that unemployment committee. That'll throw another fifteen people out of work. % Sfc Sfc One of the actors here, at a premiere, spent a half hour signing his name in autograph albums of his admirers. At the end of the month two checks came in for a hundred dollars each that he hadn't remembered putting his name to. But there it was, in his own handwriting. No more album signing. * * * This is a hard town. You can talk of Hollywood suckers until the cows come home, but all the bull is pulled on the visiting firemen. The natives see so much of an industry made up of make-believe and fantasy that they don't believe the things they should. A case in point is the children. Out here, just like where you live, Christ- mas is coming. And just like they do in your town the department stores have set up appetizing toy displays and a Santa Claus to entertain the kids. At about twelve-thirty, last Wednesday afternoon, I saw two Santa Clauses talking to each other on Hollywood boulevard. In the first place this was a sad mistake to let two of them come together. Santa Clauses should have their lunches brought to them. One youngster was coming down the same side of the street I was, holding- on to his mother's hand. I thought the mother was trying to hide the child from the vision of two Santa Clauses. But just when we got even with them the kid spied the red uniforms. He pulled away from his parent. For a second he just looked. Then, to the skinny one, "Aw. George Arliss." NORMAN KRASNA Kenneth Harlan Reopens Hollywood Pom Pom Cafe (Special to the Herald-World) HOLLYWOOD, Dec. 4.— Hollywood's Pom Pom Cafe has opened again under the personal management of Kenneth Harlan, screen star." He has engaged the Pearl Eaton Girls, formerly with R K O, as head- liners. Marie Valli and Joan Clifford lead the chorus with Frank Braidwood as master of ceremonies. JUST A FAMILY HOLLYWOOD After wandering through some of the larger studios — in fact, all of them — and be- ing eyed with suspicion by special policemen, frowned on by strange faces, and being as business-like as an executive about to close a million dollar deal — it is a relief to take a run down to the Darmour studios and stick my head in to say a word of greeting to Lou Heifetz, Darmour publicity man, and just wander around to see how "things are going." Presided over by the business-like Larry Darmour, the studios reflect an atmosphere of homelike hospitality. And, after you wan- der around inside for a while, you begin to feel as if you'd been elected to membership in the Darmour clan. There is no disordered rush and bustle. There aren't innumerable strange faces, elaborate dining rooms, and countless people to explain your business to. Nobody has a highly technical attitude. And yet Darmour is busy as can be preparing comedies — the Mickey McGuire "kid" comedies outstanding — for Radio Pictures release. I dropped in recently and found Mickey (Himself) McGuire granting an interview to a film magazine writer — a trained seal run- ning all over the stage after a mackerel in the hands of its mistress — Irving Bacon be- ing tossed through a hole in the wall by a stagehand operating a mechanical bed as part of the fun in the Fazenda comedy series — innumerable youngsters under foot, and plenty of fun. * * * While Bacon was being tossed through the wall so nonchalantly, and cameras ground, Louise Fazenda, for 15 years a comedienne, sat on a pile of boards, clad in gingham pajamas, awaiting her turn. She looks as she did 15 years ago — -not a change. When she talks, you get the idea that she's laughing. There's nothing serious about her. She has been married two years. Her husband is Hal B. Wallis, co-producer at First National studios with Graham Baker, and she doesn't have to make comedies or do anything else to make a living But she is busy because she loves to be busy. Spec O'Donnell, the spindly-legged freckled youngster, also was in the picture. Spec is rather shy, and anxious to make friends. He gets a lot of kick from his work. He, like Louise Fazenda, is forever wandering around amusedly, with a demure twinkle in his eyes. And, also like Louise Fazenda, he laughs when he speaks to you — without laughing. The impression has been built up by humor- ists that those who supply humor for the hungry risibilities of the nation are inclined to be sour, morbid persons when out of char- acter. If that is the rule, these two are the exceptions. Jim Brown, cranking away at the camera, his lens aimed at an ambling seal, and Tess Duffy, who looks as if the two things which are worth while in life are a square meal and a hearty laugh, add to the easv geniality of working at the Darmour studio. Duffy, by the way, is assistant director under Lew Fos- ter, who hides a sense of humor behind a long face. In the course of an hour's visit, one may drift through the entire studio, find out ex- actly what's going on, shake hands with Pell Mitchell, the business manager, and Larry (Himself) Darmour. It's fun to visit a place like that. It's fun to find folks who are busy making others laugh because they love lausrhter. It's fun to find a jolly, congenial family which doesn't take itself too seriously. Visiting Darmour studios is quite as re- freshing as a day off. —CHURCHILL December 6, 1930 EXHIBITORS HERALD -WORLD 35 orld-wide Communications through affiliation in the vast International System J.HE SAME PICTURES that blaze a path of glory on Broadway are popular in Japan! Comedians who convulse blase Americans also amuse Peruvians . . . Australians . . . Turks. American films are known everywhere . . . shown throughout the world. With such complete distribution, the nerve centers of the motion picture industry must keep in con- stant contact. Inquiries . . . reports . . . orders . . . confirmations . . . continual streams of important mes- sages flash between producers and foreign offices . . . export men and exchanges in far-away lands. Com- munication must be speedy . . . ac- curate . . . leave a printed record for future reference. Through affiliation in the Inter- national System, Postal Telegraph offers rapid, reliable service to any part of the world. Messages to Europe, Asia and the Orient are for- warded over Commercial Cables. . .to Central and South America and the West Indies by All America Cables ..to ships at sea via Mackay Radio. Daily increasing thousands of domestic and foreign communica- tions speed across Postal Telegraph wires, which reach 70,000 points in the United States and 8,000 in Canada. Modern executives prefer Postal >-> ^5si ->' O^y* CM 1 En 1 To ships at sea... AVVfflt Telegraph service . . . the alert mes- sengers . . . the highly trained, skill- ful operators. . .the second-splitting equipment. And Postal Telegraph is the only American telegraph company offering a world-wide service of coordinated record communications. Tostal Telegraph All America Cables Commercial Cables Mackay Radio 36 EXHIBITORS HERALD-WORLD December 6, 1930 Herald- World's Production Directory STORY DIRECTOR CHIEF PLAYERS BRAND NAME STARTING DATE Columbia Studios "Desert Vengeance" Louis King Barbara Bedford Buck Jones Nov. 5 Pathe Studios "Thank You Doctor" Ralph Ceder Daphne Pollard William La Marr Nov. 25 United Artists 'Reaching for the Moon" Edmund Goulding Bebe Daniels Douglas Fairbanks Jack Mulhall Edward E. Horton Hal Roach Studio A Charley Chase James Parrott Comedy Charley Chase Thelma Todd Dorothy Grainger Kay Deslys Darmour Studios 'Treat 'Em Rough" Louis Foster Louise Fazenda Radio Pictures Studios "The Assorted Eddie Cline Nuts" Bert Wheeler Robt. Woolsey Dorothy Lee Educational Studio No Production Metro-Goldwyn-Mayer Studios 'Iiupiration" Clarence Brown Greta Garbo Robert Montgomery Robt. Z. Leonard Marion Davies Ralph Forbes Jack Conway Constance Bennett Harry Beaumont Cliff Edwards "The Bachelor Father" 'The Easiest Way" 'Dance Fools Danc«" 'The Way for a Sailor" 'Parlor, Bedroom and Bath" Gentleman's Fate" Marcel Silver Conchita Montenegro Jose Cresto Edward Sedgwick Buster Keaton Charlotte Greenwood Sally Eilers Reginald Denny Mervyn Le Roy John Gilbert Anita Page Leila Hyams Louis Wolheim Tiffany Studios "Aping Hollywood" "The Single Sin" Sig Neufeld William Nigh Tiffany Chimps Kay Johnson Bert Lytell Paul Hurst Tom Dugan Universal Studios •The White Captive" "Heroes of the Flames" Summerville Comedy No. 6 October 20 Nov. 17 Nov. 20 Nov. 24 October 3 October 27 November 3 November 4 Nov. 15 Nov. 24 Nov. 24 Nov. 18 Nov. 26 Harry Carson Dorothy Janis (Location) September 20 Robert Hill Tim McCoy , Nov. 12 Marion Shockley Stephen Roberts Slim Summerville Nov. 24 Harry Gribbon STORY DIRECTOR CHIEF PLAYERS BRAND NAME STARTING DATE 'Many a Slip' 'Amour Sur Commande" 'Liebe Auf Befehl" Vin Moore Marcel DeSano Ernest Laemmle Lewis Ayres Joan Bennett Ivan Petrovitch Ailette Marchal Tania Fedor French ver- sion "Boudoir Diplomat" Johannes Riemann German ver- Tola Birrell sion "Boudoir Olga Tschechova Diplomat" November 8 November 4 November 4 Fox Studios "The Seas Beneath" "This Modern World" 'East Lynne" 'A Connecticut Yankee" 'Girls Demand Excitement" John Ford Chandler Sprague Frank Lloyd David Butler Sevmour Felix George O'Brien Marion Leasing Warner Baxter Dorothy Mackaill Ann Harding Conrad Nagel Clive Brooke Maureen O'Sullivan Will Rogers William Farnum Frank Albertson Virginia Cherrill John Wayne October 16 Nov. 10 Nov. 17 Nov. 24 Nov. 24 Tec Art Studios "Voice of Hollywood" Vagabond Ad- venture Series Louis Lewyn Elmer Clifton All Star Tom Terris Topical (Shorts) September 21 September 20 "Gold Diggers o Hollywood" f William O'Connor Phyllis Barrington Donald Reed Nov. 16 "Sheer Luck" Bruce Mitchell Jobyna Ralston Nick Stuart Nov. n Mickey Mouse Disney Bros. Nov. 10 Metropolitan Studios "Romantic Brown and Adventures" Nagel Untitled Frank Griffin Chester Conklin Phil Ryan "My West" Robt. Bruce Unassigned Vanity Comedy Harold Beaudine Christie October 80 Nov. 17 Nov. 24 Nov. 28 First National Studios "Showgirl in Clarence Badger Suzy Vernon (French Version) Nov. 16 Hollywood" Vital-Geymond "Kismet" Wilhelm Dieterle Vladimir Sokoloff (Ger. version) Nov. 24 Mack Sennett Studio Untitled Phil Whitman Andy Clyde Patsy O'Leary Nov. 28 Paramount Studios "Dishonored" Joseph von Gary Cooper Sternberg Marlene Dietrich Barry Norton Willium Oland 'Ladies' Man" Lothar Mendes Kay Francis William Powell Carole Lombard 'The Haddocks" Norman Taurog Leon Errol and Mitzi Green Norman McLeod Regis Toomey Zasu Pitts October 20 Nov. 24 Nov. 26 James Cruze Studio 'The Command Walter Lang Performance" Una Merkel Neil Hamilton Helen Ware Vera Lewis Lawrence Grant Albert Gran Nov. 1 ¥a rner Bros. No Production December EXHIBITORS HERALD -WORLD THE BLUEBOOK SCHOOL By F. H. RICHARDSON BLUEBOOK SCHOOL QUESTION NO. 65. — (A) What solutions are recommended for cleaning battery tops? (B) What precaution is necessary when using such solutions? (C) Just what would you do if you accidentally spilled some electrolyte on the battery top? (D) Explain in detail just what attention you would give your battery top. ANSWER TO BLUEBOOK SCHOOL QUESTION NO. 46 The question was : A constant voltage is applied to the photoelectric cell. Upon what does the amount of current flow from it to the amplifiers depend? Wliat is the strength of the impulses sent out by the p. e. cell? THOSE who answered correctly within the meaning of the question as it was intended to apply, formed a good-sized group. Brothers Dudiak and G. L. Doe were the only two who dealt with other phases of the matter. Those answering correctly were Frank Dudiak, G. L. Doe, Carl Daugherty, Gayle Grubaugh, G. T. Baldy, T. R. Roand, Robert Dodson, L. Brennan, L. D. Felt, Bill Doe, F. T. Spencer, Smart Kliene, W. T. Lathrop, R. B. Fanning, William Truax, Frank Dual, Matt Golding, Thomas T. Mitchel, J. R. Malley, Ben Edwards, Tom Van Vaulkenburg, L. G. Sands, Harry Crowley, Brandell Lomax, J. G. Kaufmann, H. G. Stapleton, "Another Doe," W. R. Morehouse, Tom Allding, Peter Itt, T. D. Sands and F. H. Emmerson. I will publish two answers. G. T. Baldy says: "When the exciting lamp has been lighted, thus illuminating the interior of the photo- electric cell, negative charged particles of electricity, called electrons, are thrown off, or emitted, by the light-sensitive material by rea- son of the action of the light thereon, and in exact proportion to the amount of light. "These electrons ionize the gas contained within the cell, in which condition the gas becomes a conductor of electricity in exact proportion to the amount of its ionization. The amount of light is of course in propor- tion to the density of the sound track at any instant of time, hence the conductivity of the gas is altered exactly in proportion to the sound track density from one instant to the next. Therefore the current flow is controlled by this action. "As to the strength of the impulses sent out by a photoelectric cell, they are very weak — so much so, in fact, that they must be amplified approximately 100,000,000 times be- fore they are available for use at the horns." (That is not just as Brother Baldy answered, but in rewriting his answer, I have not in any degree changed his meaning.) Friend Dudiak says: "In the Western Electric system, the con- stant voltage applied to the p. e. cell is 90 volts. In the R C A system it is 200. The amount of current flowing out of the p. e. cell depends upon several factors, among them : "(a) Strong or weak cell (in a strong cell, greater ionization will take place, hence great- er quantity of current will flow). "(b) Amount of light entering from the exciting lamp. "(c) Correct adjustment of slit. "(d) All parts being free from dirt. "(e) Good electrical contacts and connec- tions. "The strength of the impulses sent out by the p. e. cell depends on the difference of density between the white and black lines (Movietone) ; the greater the difference, the greater the current. More generally, this current is so weak that it must be amplified 100,000,000 times before it can be utilized to operate a loud speaker acceptably. This is why this part of the equipment must be given careful attention, as it will easily pick up extraneous current leaks and amplify them along with the sound current." ANSWER TO BLUEBOOK SCHOOL QUESTION NO. 47 The question was : What troubles may we expect to encounter zvith amplifier tubes? Upon what basis is the life of amplifier tubes reckoned, and what is it chiefly which lowers their length of efficient service? From what is current for heating the amplifier tubes de- rived? What is the voltage of the current with which the amplifier tubes are heated? WATCH your steps, Old Timers! For some reason not quite understandable, there were an unusual number of very punk answers to this series of questions. One Broadway man actually said, "The efficient life of amplifier tubes is only lowered by one thing ; namely, rough handling." And he is in one of our best motion picture palaces, too ! Those who passed under the wire on all counts were Frank Dudiak, G. R. Needham, Gayle Grubaugh, Leo G. Sands, Karl Fried- rich, Carl F. Daugherty, Sam Goodneau, T. R. Roand, W. T. Lathrop, G T. Baldy, L. D. Felt, Bernard Hoskins, G. R. Eggleston, Bill Doe, Sam Lathrop, L. Birch, Thomas Bundy, Tom Pitkins and Matthew Sobely. They are all there were out of a great pile of answers, and even so I had to stretch things a bit to even let some of these through. I have se- lected the reply of Friend Birch as best suited to publication. He says : "The troubles most often had with amplifier tubes are, (a) Filament burns out, (b) short caused by filament touching the grid, (c) low emission, and (d) dirty contacts. However, the tubes have now reached such a stage of perfection that they seldom give much trouble if they are cared for properly and not 'rough- housed' or otherwise abused. Tubes will not stand abuse, though. "Amplifier tube life is reckoned by hours of actual service. A tube does not, so far as [Until further notice, all communications to this department should bs addressed to F. H. Richardson, 43-28 Thirty-ninth place, I. on - Island City, N. Y.] I am able to find out, deteriorate in any degree when not in service. "Length of efficient service for tubes is chiefly shortened by two things; namely, (a) operation at voltage in excess of their normal rating, and (b) abuse in the form of rough handling. "Current for heating the tube filaments usu- ally is derived from storage batteries, though a transformer of suitable type may be used for this purpose with certain types of tubes. The voltage for heating the tube filaments would be dependent upon the type of amplifier and tubes. It may be anywhere within a range of from one to 15 volts. In Western Electric system, 12 volts are used, derived from two 6-volt storage batteries." Friedrich gives the following voltages : W E 239A, 1 volt; UX 226, l.S volts ; UY 227, 2.5 volts; WE 205D, 4 volts; UX 245, 2.5 volts; UX 250, 7.5 volts; WE 211, 10 volts. The Arcturus "heater type" tubes require 15 volts. He gives these merely as a few examples. (Continued on next page, column 3) 38 EXHIBITORS HERALD -WORLD December 6, 1930 113 Installations in 2 Weeks Give Erpi 4, 761 as New Figure for U. S. Addition of 113 more installations since its last report was issued has brought the total of Western Electric sound systems now in use in the United States to 4,761. Here's Reply to Bluebook School Question No. 48 There are 298 Review Rooms in the world using Western Electric equipment. Latest theatre installations include: Theatres most recently equipped include : Seats Columbus, O., Ogden 830 Trenton, N. T., Garden 302 Washington, D. C, Gem 249 Brooklyn, N. Y., Tivoli 1,896 New York, N. Y., Venice 566 Buffalo, N. Y., Academy..: 978 Syracuse, N. Y., Brighton Olean, N. Y., State 478 Souderton, Pa., Broad 698 SYNCROFILM GIVES THEM THE ILLUSION THEY PAY FOR P)EOPLE pay you to run ■ a forgettery — to produce a perfect illusion of a world entirely different from the one they live in. When that illusion fades, so do they. Now that talking pictures are here to stay it is essential to render every sound with absolute faithfulness. Any thing less spoils the illusion. Put Syncrofilm on all your projectors. WEBER MACHINE CORP. 59 Rutter Street, Rochester, N. Y. Export: IS Lelght St., New York, N. Y. Cable Address: ARLAB, New York Summit Hill, Pa., Capitol 428 New Haven, Conn., Garden 616 Whiteville, N. C, Columbus 422 Monroeville, Ala., Strand 453 Nashville, Tenn., (New) Paramount New York, N. Y., Washington Beaver, Pa., Beaver Philadelphia, Pa., Erlen 1,750 * * * Yonkers N. Y., American 300 E. Cambridge, Mass., Institute 694 Waverly, N. Y., Amusu 396 Philadelphia, Pa., Lyric 749 Albany, Ga.. Albany 2,578 Worcester, Mass., Plymouth 1,490 Washington, N. J., Washington 628 Dayton, O., Salem 926 Blue Island, 111., Lyric 857 Hammond, Ind., Orpheum Brooklyn, N. Y., Classic Cattaraugus, N. Y., Palace Seattle, Wash., Circle Huntington Park, Cal., Warner Bros Bakersfield, Cal., Virginia Atlanta, Ga., Eighty-One 750 Brooklyn, N. Y., Rige 592 New York, N. Y.. Monroe 2,293 Tilton, N. H., Tilton 350 Brooklyn, N. Y., Mapleton 433 Jacksonville, Fla., Rialto 556 * * * St. Petersburg, Fla., Cameo 472 Plant City, Fla., Capitol 785 St. Louis, Mo., Rainbow... 432 Brewton, Ala., Vaudette 360 Oxford, Pa., Met 665 Philadelphia, Pa., Castle 1,014 Hartford, Conn., Cameo 1,439 Brooklyn, N. Y., Monroe East Haven, Conn., Capitol 744 Philadelphia, Pa., Ambassador 1 ,007 Denver. Colo., Mayan 968 Maysville, Ky., Russell Trenton, N. J., Greenwood 739 New Kensington, Pa., Paramount Jersey City, N. J., Cameo 1,435 Hanover, Pa., Park Dayton, O., Victory 1,416 Chicago. 111., Vogue 1,549 Alice, Tex., Rialto 535 St. Petersburg, Fla., La Plaza 1,690 Sanford, Me., Leavitt's 1,089 Brooklyn, N. Y., Sun Ray 499 Portsmouth. O., Lyric 749 Westfield, N. J., Rialto 1,037 Decorah. la., Grand 666 Santa Monica. Cal.. Wilshire Sacramento, Cal., Mexico {Continued from preceding- page, column 3) The question was : Is it essential that amplifying tube current be kept at exactly the right value? What will happen if it be per- mitted to go too high? Is any benefit derived from using a too-high amplifying tube cur- rent? What are the results of a too-low am- plifying tube current? Explain just why a too-high current shortens the life of an amplifying tube. THERE has been a mix-up ! I know there were a large number of answers to this question, but where they have disap- peared to is a dense mystery, both to myself and everyone else. In fact, two sets of an- swers have disappeared, these and those to question No. 49. Sorry! It's the first, and I hope the last, time there has ever been any trouble of this sort. I will have to answer these two myself, so if I am not correct you may land on me with all four feet and no gloves. First of all, quoting verbatim from the Blue- book, page 1,044 (I don't permit you to do that, but I'm a privileged character), IT IS EXTREMELY IMPORTANT that the fila- ment current be maintained EXACTLY at the value indicated in the instruction book supplied by the installation engineer. If the current be too high, it will very greatly shorten the life of the tube, without any correspond- ing benefit. If the current be too low, then, while the tube itself will take no damage, the sound volume will be low ; also, the quality of the sound probably will suffer. The reason why the life of the tube is shortened by too much current is that the too- hot filament throws off electrons at an exces- sive rate, hence the oxide filament coating, which same supplies most of the electrons, becomes rapidly exhausted. This, of course, reduces the flow of electrons and finally brings about the destruction of the filament. There, you see how easy it is for me to answer via the Bluebook? Efftee to Use R CA Sound Unit in New Australian Studio (Special from Department of Commerce) NEW YORK, Dec. 4.— With the com- pletion of a studio in Melbourne, Efftee Film Productions, recently formed Austra- lian producing company, plans the produc- tion of sound pictures on a large scale shortly after January 1, 1931. Negotiations have been concluded here for the acquisition of a complete RCA Photophone sound recording unit, between executives of RCA and Thomas Holt, gen- eral manager of the film company, who is here as the personal representative of Frank W. Thring, president of Efftee. Thring has up to recently controlled and actively directed Hoyt's Theatres, Limited, the second largest chain of theatres in Australia. The new studio now under con- struction, it is said, will be complete in every detail, and equipped to produce any type of feature picture. Holt, on his way "back to Australia, will stop off in Hollywood to close contracts with directors and sound engineers, for which negotiations were started by Holt on a previous visit. Commenting on the plans for the new company, he said, "Efftee Film Productions proposes to make sound fea- ture pictures and short subjects with all- Australian casts." Local Sound Film, Love Story and All, Made in San Marcos F. W. Zimmerman, manager of the Palace theatre, San Marcos, Texas, sponsored pro- duction of a local sound picture which had both a love theme and the necessary local color. The film was shot in the theatre. This gave the crowd an opportunity to see the entertainment and also to learn what there was to be learned about how motion pic- tures are made. The setting was on the Pal- ace stage. Pioneers from everywhere in the region were there to take part. Perhaps they didn't make the best actors in the world, but thea- tregoers didn't mind that. It made good entertainment. Every time one of the oldtim- ers missed his cue there was a laugh from the audience — and it all went into the sound picture. A local man and girl were the leading characters and all the love scenes were en- acted right on the stage. _ Another feature recorded was a style show in which 10 local girls participated. This brought a tieup with a local merchant and eased the cost of pro- ducing the film. Two nights were consumed in the making of the picture and there was a capacity house on both occasions. December 6, 1930 EXHIBITORS HERALD -WORLD 39 w THE SHORT FEATURE Newspictures KINOGRAMS NO. 5661— Leaders of India meet with British officials to discuss fate of 300,000,000 in India — 80,000 watch Stanford's 41 to 0 triumph over California in football — German girls become flying frauleins in glider school — New York Walkers' Club has 10^ mile hike contest to Coney Island — Best of dogs get together for $100,000 canine show in Chicago — Kinograms shows heavy snows in Rainier National Park — How the Hun- garians dance in their native haunts — Santa Claus' vanguard captures New York as Christmas ap- proaches— Little St. Mary's team comes back to San Francisco after trouncing Fordham gridders 20-12. UNIVERSAL NEWSPAPER NEWSREEL NO. 95 — Mauretania rescues 26 from foundered Ovidia, Swedish steamship — Barbaric splendor marks cor- onation of Abyssinia's king — Bodies of 50 lost in landslide sought by troops and firemen at Lyons, France — Coast guard captures $100,000 rum cargo off Boston harbor — Notre Dame trims Northwest- ern, 14 to 0, in Chicago. HEARST METROTONE NEWS NO. 218— Ama- teur sluggers battle just for glory in N. Y. inter- city bouts — New Zealand maidens show how to juggle — Gay Italy holds a peasant festival — Ber- lin youngsters greet Santa Claus early — Metrotone films Fujiyama, japan's sacred mountain. UNIVERSAL NEWSPAPER NEWSREEL NO. 96 — Five die in freak gale at Glendale, Cal. — Fascisti lose in Austria elections — New York officially wel- comes holiday season — Roads blockaded by heavy snows in Rainier, Wash. — U. S. railway engineers impressed by single rail line in Elberfield, Ger- many— 100 walk on tip-toes 10lA miles in New York bunion derby. PATHE SOUND NEWS NO. 99— Fire menaces Chicago loop— Germans attempt snowless skiing — Anchor airship on motor truck at Washington — - Dorothy Hall is called by New York artists the most beautiful girl — Coolidges greet Mr. Santa Claus at Northampton, Mass. — Big grape crop gets a blessing at Marino, Italy — Michigan baby pork- ers get piggish on milk — Train cavalry to nght on foot at Fort Riley, Kansas. HEARST METROTONE NEWS NO. 219— Congress comes back to work after vacation — Ducks find a sheltered no man's land on lake in Arkansas — Den- ver gets out its skiis with first big snow — England building giant plane to carry 38 passengers — -Pedal pushers give fans thrills at six-day bike race in New York — Notre Dame beats Army football team, 7 to 6, in Chicago. KINOGRAMS NO. 5662 — 71st Congress resumes work — Six-day bicycle race begins in New York — Leviathan gets winter housecleaning in Boston dry- dock — "Pet" show of prehistoric times attracts New Yorkers — Racing car loses wheel at Los Angeles oval but nobody's hurt — Sinclair Lewis leaves for Stockholm to claim his Nobel prize in literature — Artistic temperament breaks up a Berlin music re- hearsal— Sweep All wins Endurance Handicap at Maryland track. PATHE SOUND NEWS NO. 100— Lindberghs test plane for tour at Teterboro, N. J. — English seek air supremacy with new super-airliner — Freshmen stay fresh after fight at Atlanta, Ga. — $1,000,000 ferry is launched sideways on Lake Michigan — California cowboys round up West's outlaw horses — Univer- sity of Illinois puts editors in Hall of Fame— Prize poultry preens itself at international show in Crys- tal Palace, London — -Yuletide army invades Gotham. Tiffany Shorts at Three Theatres on Broadway in Week (Special to the HeraldrWorld) NEW YORK, Dec. 4.— Three Broadway houses are playing Tiffany shorts this week. The RKO Mayfair is holding over "The Little Big House" a talking Chimp comedy, in conjunction with the feature; The Globe has booked "Pickin' Cotton," one of a series of musical fantasies; and "The Voice of Hollywood," a one reeler featuring film stars, is playing the Strand. Universal Signs Lloyd Hamilton To Do Series of Short Comedies (Special to the Herald-World) HOLLYWOOD, Dec. 4. — Carl Laemmle, Jr., has signed Lloyd Hamilton, screen comedian, to star in a series of short reel comedies for Universal. He will make three "Red Star" two- reelers for release in this season's schedule, and Universal plans to give them the same elaborate production effort that it has ac- corded the Slim Summerville series. No announcement has been made as yet of the director and supporting cast. Nine Educational Subjects Set for Release This Month Educational has nine subjects scheduled for release during December, beginning with the Mack Sennett comedy, "A Hollywood Theme Song." Harry Gribben, Yola D'Avril and Patsy O'Leary are featured. On December 7, "Expensive Kisses," a new Tuxedo comedy, is set for distribution. Fol- lowing that are "Their Wives' Vacation," a Mermaid comedy, and "Golf Nuts," a Terry- Toon, on December 14. During the week of the 21st, another Sennett film, "Rough Idea of Love," and a Lyman H. Howe "Hodge Podge" are on the program, followed on the 28th by a new Gayety comedy, "Don't Leave Home," with Johnny Hines, "College Cuties," a Vanity number, and another Terry-Toon as yet untitled. The Kinograms newsreel will continue to be released twice weekly. Christmas' Origin Is Topic of Special FitzPatrick Subject (Special to the Herald-World) NEW YORK, Dec. 4.— FitzPatrick Pic- tures has completed a special holiday sub- ject, called "The Origin of Christmas," in which Christmas songs are rendered by wellknown recording artists, with an ac- companiment by Nathaniel Shilkert and his Victor Recording Orchestra. Pathe Audio Review arranged to make sound pictures of Walter Damrosch, one of Ameri- cas leading conductors, when he presented his Music Appreciation Hour over the NBC net- work. Photograph shows Damrosch all ready to begin his broadcast. 40 EXHIBITORS HERALD-WORLD December 6, 1930 w BOX OFFICE PROMOTION Fox Midwesco Trains Patrons to Follow Ads By Using Type Boxes in Daily Displays People can be trained to read adver- tisements just as they can be trained to read a daily humor column. But there must be something worthwhile in the ads. Before setting out to prove our major premise, we will grant that the task of maintaining a day-to-day interest in theatre advertisements involves more problems than it would in a humor column. But it's not impossible. If it were, the Fox Mid- wesco organization in Milwaukee could not have accomplished it. The Milwaukee Fox houses have insti- tuted a system of carrying two small type boxes, bold face, in the upper corners of daily ads. All local houses in the circuit run their ads in combined form under the heading "Fox." One box is inserted on each side of the Fox signature cut, where the reader's eye cannot miss it. They Plug Coming Attractions What are these type boxes used for? A number of things. Most important is the plugging for coming attractions. When- ever one of the Fox theatres inaugurates a new feature, gives special service to pa- trons, or has an especially attractive act in its stage program, the subject is tersely described in a type box. Milwaukee has come to like this system. Everybody who reads the amusement ads has come to look for these boxed messages. There are innumerable uses for these "extra ads." Each box is really an ad within an ad. The use to which they can be put was recently illustrated in a checkup made of matinee business at the Wisconsin theatre in Milwaukee. A decline in afternoon busi- ness was stopped by playing up the low prices of matinees. No Repeats in This System On another occasion, the Wisconsin's free dancing school was exploited. Then there were the headphone sets for the hard of hearing, later the films of a University of Wisconsin football game, and so on. Any angle of the service offered by the houses makes good subject matter. But the same message is never repeated two days run- ning, so the reader is kept constantly on the alert to read something new. No better proof of the effectiveness of such strategy can be found than the success of the advance plugging for "The Big Trail." Each day, for approxmately eight weeks before the picture opened, some little bit of information was published concerning the film. The early boxes gave concrete facts on the production. In later weeks this was changed to strong selling copy, and, finally, the date and theatre for the showing was given. "Big Trail" Proves Their Worth By beginning with facts and gradually coming into the selling arguments in this man- ner, the Fox Midwesco publicity staff is able to run live copy continually. The almost unprecedented attendance at "The Big Trail" when it was finally shown is credited in a large measure to the small ad- vance insertions. It is significant that the type boxes play an important part in the group layout of Fox Midwesco loop houses. In addition, a long single column box is also run above the smaller displays of the Fox neighbor- hood theatres, with children's matinees and similar features stressed. Through consistent use of the boxes (they are illustrated on this page), this cir- cuit in Milwaukee has attracted consistent reader interest. There is no reason why other exhibitors can't do it, too. All it takes is a bit of in- genuity and stick-to-it-iveness. Pantomime Behind Sound Screen Gives Patrons Novel Act Lionel L. Meyer, operator of the Star the- atre, Shreveport, La., describes an interesting stage stunt he employed to give patrons an idea of the perforated effect in a sound screen. Here is his letter: "I recently pulled off a stunt that might prove interesting to other exhibitors, espe- cially those just installing sound. At the end of the feature, I rolled my amplifier towers back and let a drop down in front of them. Then I flashed on the screen the words 'You are now looking through our magic Super- daylite screen — watch closely and see what you can see.' "Immediately afterward, the entire house was darkened, except backstage. You remem- ber the old art poses, etc., that used to be staged behind gauze drops ? I pulled off some- thing like that, only more modern. Besides getting good entertainment the audience gained a new conception of the modern sound screen. I used colored lighting backstage with weird effects. It went over big." Fox Midwesco houses in Milwaukee plug future attractions with small type boxes in the upper corners of their daily ads. Bovim Holds High School Football Rally on Opening Night of "Good News9' Russell Bovim, manager of Loew's thea- tre, Canton, Ohio, sponsored a high school football rally on the opening night of "Good News." Students sang their pep songs, cheer leaders led in yells and the entire student body of the school staged a parade to the house. Advertising for the picture also appeared on a football scoreboard handed out at the game. An antiquated car, driven by high school boys, carrying appropriate wisecracks on the film, comprised the remainder of the ballyhoo. December 6, 1930 EXHIBITORS HERALD-WORLD 41 Street promotion in San Francisco for First National's "Girl of the Golden West." One picture shoivs a side view of the sound truck, while the other illustrates both the sound truck and the truck carrying the "human billboard." A woman dressed to represent Ann Harding, star of the film, went through pantomime behind a transparent veil in the side of the latter truck. A mechanical man ivho walked and talked pro- vided the rest of the street ballyhoo. ?? Convicts Parade, Paper Runs Serial On "The Big House Shortly after the censors had lifted their ban on "The Big House" in Ohio, Walter Caldwell, manager of Loew's Valentine in Toledo, booked the picture and tied up with a newspaper to run the serial story of the film. The story made excellent reading for the newspaper's readers and it cost the paper noth- ing, so in return the publication printed 90,000 four-page tabloid heralds which were inserted in all copies of the newspaper. The press and officials of the city were in- vited to attend a special preview of the pic- ture. Along with their invitation came a card on which the recipient was to express his per- sonal comment on the film. Caldwell used one more stunt, and it very nearly upset the town. He hired three men, dressed them in striped prison garb, with copy printed on front and back of the costumes, and sent them through the streets. The three men were chained together. They walked lockstep and stopped traffic on a number of occasions, it is said. Carnival, Night Football Fails to Stop This Manager; He Has a Midnight Show When Taft, Cal., an oil town, celebrated its twentieth anniversary recently, so many evening attractions popped up that it appeared the town's theatre was doomed to "slim pick- ings." A tent show came in for the occasion, and a night football game was on the program. Did Manager James Gleason o£ the Fox Hippodrome call it Black Friday and quit? Nothing like that. He merely figured that the night would be young after the football game and the tent show. So he went ahead with plans for a midnight show. The city's anniversary committee worked with him, sold tickets for the show, did extra advertising to plug the picture and supplied stage talent for a share of the re- ceipts. The committee received a neat sum for its efforts. The theatre earned $70 more than its average evening receipts. good fellowship and lets the people know that the theatre is something of a civic or- ganization, too. "Although we have not been sending so very much to the Box Office Promotion depart- ment, we always look for that section: first when the old Herald-World arrives. It's the best." Texas House Wins Good Will by Backing Special Football Train There's nothing to be explained or described concerning this campaign. H. M. Rogers, manager of the Palace, one of the R & R theatres in Sweetwater, Texas, explains everything in his letter, and he pens an interesting line, too. It's his campaign, so let's have him tell the story: "Just a word from down this way. We have just finished a good will stunt for the theatre and thought maybe you'd like to hear about it. "The annual high school 'Class A' football game between_ Sweetwater and Big Spring, a neighboring city.l was played at Big Spring this year and is somewhat of a grudge affair, with lots of interest among the townspeople, so we sponsored a special train and called it the R & R Theatre-Mustang Football Special. Get More Than Enough "We gave the railroad company a check to cover the guarantee and then they gave us credit on every ticket up to that figure. The train carried 250 over the guarantee. Ad tie- ups kept the R & R Theatre-Mustang Special before the people for more than a week be- fore the game All reservations were made at the box office of the Palace theatre and of course that kept our advance billing in the lobby before everybody that went. "Next we put a full sheet card in every coach on the picture that was playing that night, so that every one riding the train was sure to see it. Next we took 500 feet of mo- tion pictures of the football game, which was played on a Tuesday, and showed this film the following Saturday as an added attraction. That drew quite a few extra patrons. Students Send Letters "Through letters received from the student body and faculty, we believe the theatre gained good will that could not have been bought with money. "The local civic clubs got together after we had made the announcement of the special train and sent a 30-piece band and 75 girls in the pep squad. "Oh, yes, we won the game and settled an old score. And everybody came home in high spirits to finish out the program by seeing Moran and Mack in 'Everybody's War.' "I believe that such stunts along through the year do a great deal to bring the theatre and its patrons closer together in a bond of He Gets Window Displays By Cleaning Up Old Stores E. J. Sullivan, manager of the Fox, Napa, Cal, is getting window displays by cleaning up vacant stores and buildings. Through ar- rangement with the property owners, he has the litter removed and gets the window space without cost. Sullivan is employing this system to sup- plant his outdoor advertising. The cleaning of the stores has the additional advantage that it gets the unanimous approval of business- men and is looked upon as a civic im- provement. POSTER PRINTING Cards — 1-2-3-4-8-24 Sheets Type or Special Designed Engraved Posters CHICAGO SHOW PRINTING CO. 1335-45 West Lake Street Chicago, Illinois MONROE 2257 42 EXHIBITORS HERALD -WORLD December 6, 1930 SOUND PICTURES BRING DETROIT-IOWA CAME TO THE THEATERS • a t • • a n a II in 'spi' Tf > Tv V\ 'w 1\ - TW \0Picy * :<&£Mhbh MM rwm , ^.rtfo/iiii^^M/ms ^mp0#f The Metropolitan Motion Picture studio in Detroit, through tieup with a newspaper, frequently gets page-wide spreads such as this in the paper. The studios produce a weekly short feature of local events for the Detroit Times which is called Detroit Times Topics. The above imitation of a strip of film is a scene from one of the local football games. Canine Matinee Organized by Ga llinow for ' 'Dogway Melody ■ ' The current trend toward stimulating of child attendance has produced many effective methods of drawing juveniles to the theatre. One of them is the stunt promoted by Eddie Gallinow, publicity man for the Wisconsin house in Milwaukee. the red leather luxury of the Fox Wisconsin theatre, where she lolled at ease at the first Milwaukee showing of a picture made en- tirely by dogs and given for an audience exclusively of dogs and their boy owners." In connection with the comedy "The "Dogway Melody," he booked a preview for children and their dogs. Newspaper repre- sentatives were invited to attend at the same time to see the reaction of the dog audience to their canine actors. The only credentials children needed for admittance was a dog. And there were many dogs. The free show was given on a Saturday morning. Brings Stack of Publicity Probably the briggest value of the pro- gram was the publicity it brought. The Sunday amusement section of one of the dailies contained a four-column spread 16 inches long. In it there was a long story on the dog matinee and a four-column cut showing dogs and their masters seated in the theatre. Before the performance, the youngsters and their canines paraded through the loop to the theatre. With so many canines present, one would think that there must have been many dog fights. But there were not. Dogs were so numerous that the ugly- tempered ones probably lacked the courage to "start anything." Paper Publishes Story One of the newspapers carried an inter- esting story of the preview. Here is a portion of it: "A lady of the pavements got a look at Hollywood's high society the other day and the pavement lady was not impressed. "She's not exactly naive, this Nellie. Her, mother was no better than she should be, and her father, though he may have been Airedale, was certainly no gentleman. She knows the city streets and alleys better than "BUILDING THEATRE PATRONAGE" Get this big money-making book for showmen written by John F. Barry and Epes W. Sargent. An essential in every theatre. (Only$ 5 .20 mailed to your door} CHALMERS PUBLISHING CO. 516 Fifth Avenue New York City Edison Gives House A Lift; He Starts Show by Telegraph Art Schmidt, manager of the Paramount, Detroit, exhibited a bit of the creative genius of Thomas A. Edison when he arranged a tieup in which Edison himself would purport- edly press the button which would start the showing of "Billy the Kid" at the Paramount. The hookup was made through Western Union. By telegraph, Edison was to obtain the contact from West Orange, N. J., which would set the projection machines going. De- troit newspapers went for this stunt and items on it were carried on both Associated Press and United Press wires. Another idea in the campaign involved the employing of a girl dressed in Western Union uniform to ride a horse up the steps of the Detroit city hall where she presented passes to "Billy the Kid" to the mayor. Tieup with "Ace High," a locally pub- lished Western magazine, brought 25,000 her- alds on the picture. These were inserted in copies of the publication distributed in the city. Six Louisville Houses Aid Merchants with Late Show Six exhibitors in Louisville ran shows at 10:30 o'clock in the evening recently in con- nection with a parade and carnival staged by the Retail Merchants Association. The exhibitors made this move after local busi- nessmen had urged them to do it, for the event marked the opening of the winter shopping season there. Merchants cooperated in distributing thea- tre tickets, which were sold at 25 cents each, or half the usual admission price. Denver House Gets a Music Tieup s for i Laughter" Week Five tieups were negotiated by the Den- ver theatre in Denver for its showing of "Laughter." One of these hookups was with an auto dealer for use of a car. The machine was bannered with copy on the film and sent through the streets four days in advance of the engagement. Another tieup was made with a local wholesale food concern, which paid for and distributed 10,000 heralds in return for ad- vertising on its food products by the Denver theatre. A music store cooperated by placing a new type of recording machine on the mez- zanine floor. An operator explained its workings. This store paid for and distrib- uted 20,000 heralds, which split space with the theatre. One of the other music stores tied up to boost "Laughter" in its newspaper ads. Exhibitors Stop Student Stampede with Diplomacy Sometimes diplomacy will succeed where all else fails. When Indiana University defeated Purdue in a football game a few weeks ago, the In- diana students attempted to crash the gate of almost every theatre in Bloomington that Saturday night. The stampede ended in a compromise. The theatre managers agreed to admit all students at special matinees the following Tuesday, and everything ended peacefully for all concerned. "Greatly Exaggerated"9 "Smoky Bill" La Rue, who set some kind of record by sitting 77 days on a flagpole above the Golden Gate theatre, San Francisco, has been considerably peeved by the circu- lated reports of his death. He thinks the re- ports got started because he stayed "up. in the air" too long. Neatness Pays! Keeping his theatre clean should be the aim of every manager. A dirty lobby, dusty light bulbs and blotchy bill- boards won't attract the theatregoer. And one dead light bulb will offset the effect of a dozen live ones. December 6, 1930 EXHIBITORS HERALD -WORLD 43 Will These Ads Help Your Layout Problems ? The above displays contain some type and art combinations that should help. They were carried by the follow- ing theatres: 1, Orpheum, San Francisco; 2, Broadway, Tacoma; 3, Fox, Detroit; 4, Fox, Seattle; 5, Fisher, Detroit; 6, State, St. Louis; 7, Empire, San Antonio; 8, Paramount, Detroit; 9, Criterion, Oklahoma City; 10, Strand, Albany, N. Y., 11, Liberty, Oklahoma City; 12, St. Louis, St. Louis. 44 EXHIBITORS HERALD -WORLD December 6, 1930 LINEUPS for TONIGHT'S ENTERTAINMENT I — rko PALACE — RANDOLPH and LA SALLE ST. THEATRE MIGHTY RKO VAUDEVILLE PROGRAM "THE TWO BLACK CROWS" MORAN and MACK IN PERSON EVANS and MAYER GALLA-RINI STANLEY TWINS GAUDSMITH BROS. ON THE SCREEN "THE DANCERS'* LOIS MORAN — PHILLIPS HOLMES THE GOLDEN FLAME OF THE SILVER SCREEN CONSTANCE BENNETT "SIN TAKES A HOLIDAY" KENNETH MocKENNA — BASIL RATHBONE STATE AT LAKE ST. SHOW NITE AT IX rko STATE-LAKE- Complete Lineop ARMY VS. NOTRE DAME FOOTBALL GAME Saturday, November 29 Compliments OF RKO PALACE and STATE-LAKE George Brown, newly appointed director of publicity for R KO in the Midwest, had 50,000 of these four-page throwaways distributed at the Army-Notre Dame football game in Chi- cago. Illustration shows the two outside pages of scorecard. On the two inside pages were complete lineups for both teams with this line at the bottom, "The RKO Palace and State' Lake theatres capture all entertainment honors." The football season is over now, but why can't this same scorecard system be used for basketball as well? "Feet First" Is Slogan of Seattle Shoe Dealers for Lloyd Comedy How to make the most of cooperative advertising is a problem that has stumped more than one exhibitor. They get the ads all right, without much difficulty, but their question is how they can lay out the page or pages of display with the most effectiveness for the picture. The Seattle Paramount did a neat job of it for Harold Lloyd's "Feet First" by a method that could not fail to draw the read- er's attention to the film. Across the top of the page in art lettering were the words "Harold Lloyd comes to the Paramount 'Feet First.' " The letters were two inches high. A comic sketch of Lloyd was placed between the two words of the title. Every Ad a Shoe Ad The interesting thing was that every ad on the page advertised shoes. Each shoe dealer had clever copy on why one should attend to "Feet First." Boxed in the cen- ter of the page was a synopsis of the pic- ture and the following exploitation story: ''FEET FIRST! "They may be prompted by realization that care of the feet is vital to personal ap- pearance and comfort — to obtaining or re- taining a position and to business and social success — "Or they may be prompted by confidence that 'Feet First,' the new Harold Lloyd play opening tomorrow at the Seattle Paramount theatre, offers unusual enter- tainment. "But whatever the cause, Seattle people are likely to give unusual attention in the next few days to feet first. Proclaim "Feet First" Week "And a number of leading merchants of footwear and the management of the thea- tre have determined that the occasion shall be a happy one. Acting cooperatively, these merchants and the Seattle Paramount man- agement have proclaimed a Feet First Week and completed plans for appropriate observance of the event. ''The merchants are acting in full recog- nition of the fact that on the public con- veyance and on the street; in the office, the store, the hotel lobby and the home; on the dance floor and in the drawing room, at- tention is likely to center on the feet and first impressions frequently are founded on the appearance made by the feet. Untidy footwear — to say nothing of uncomfortable footwear — penalizes the wearer. Properly and trimly dressed feet supply comfort of mind as well as physical ease. "The management of the Seattle Para- mount is offering 'Feet First' in the firm conviction that this latest vehicle of Harold Lloyd is a paramount gloom chaser. Managers' Club Puts Stop to Walkathon (Special to the Herald-World) OAKLAND, CAL., Dec. 4.— Quite recently, a walkathon contest, similar to those that have been held in sev- eral Western cities, was promoted for Oakland and when theatre man- agers first heard of it a permit had already been granted by the police department. The Oakland Theatre Manager's Club went to the bat and explained to City Commissioners how these con- tests had been operated in other cities, advising that they were fake affairs in addition to being revolting and that they offered unfair competi- tion to tax-paying amusement enter- prises. The result was that the per- mit was revoked. FoknMutk Brown M-G-M Star of "BDly the Kid." now appearing at the Fox Theatre follows fashion's trend with the HARDEMAN GRID This new model has a stylishly nar- row brim that snaps down in front and rolls sharply up behind. It's a hat with a touch of distinction but •ithanairof comfort that permits its being worn jauntily. The "GRID" is offered in pleasing grays, tans, browns and the new shades of blue, so popular this sfloseci. *7 T. HARDEMAN HAT CO. sto«s w rtiHam westun ct"« 1433 ThW Avenue— SEATTLE— 1 112 Second Anno* (Near Nke) (Center line net And by AH Hird.man Hat Deotert Metro-Goldwyn-Mayer 's "Billy the Kid" gets a good plug at the Fox in Seattle. The tieup was made by Manager Golden of the Fox with one of the leading hat- ters in the city. The hat store got a good model for its hats in John Mack Brown and the theatre got some valuable adver- tising for nothing at all. Commercial Value Of Radio Tie up s Illustrated by MGM How radio exploitation of pictures may be facilitated by commercial tieups has been well illustrated by Metro-Goldwyn-Mayer. Through its Movie Club, the company has linked 28 radio stations in a regular broad- cast program. MGM presents a "Melodies from Cali- fornia" hour regularly, while another pro- gram is "Voices from Filmland," inaugu- rated in cooperation with the Auto-Grill Company. In another hookup, the producing com- pany gives programs over the Columbia broadcasting system with the aid of the MJC brand of coffee. Sun Oil and Sunoco are joined with MGM in another radio tieup. One of the most interesting of these tie- ups is that with the Robbins Music Cor- poration, publishers of music from new MGM pictures. This firm has instituted a service for radio stations in connection with which leading song hits are provided, with credit, for broadcasting over stations every- where in America. Schoolboy Police See Free Show Through Theatre Tieup The Fountain Square theatre, Indianapolis, in a tieup with the Hoosier Motor Club and a local newspaper, gave a guest performance for the Ho-Po-Ne Safety Club, an organiza- tion whose members are juvenile traffic police in the schools. Tieup with the motor club gave the proj- ect the proper backing and helped to ease the expense. The newspaper provided all the publicity necessarv. December 6. 1930 EXHIBITORS HERALD -WORLD 45 v"S-^3S5n*^ v Is r^Ci i ^m sy i tLDKTUraiB 1 i ■•; lit; H*l ,t ' » • ■ < Electrical display on the marquee of the Warner s Hollywood theatre, New York, on the opening night of "Kismet," the First National and Vilaphone picture. Three News Tieups Give FN Wealth of 6 'Kismet ' ' Publicity First National obtained three newspaper tie- ups in New York for the opening of "Kismet" at the Hollywood theatre there. Proceeds of the film's premiere went into the Christmas fund of the New York American. The paper has devoted generous space. Another tieup was with the Evening Graphic which is conducting an essay contest. A cash prize is offered every day for the best essay on "The Best Turn That Fate or 'Kismet' Has Ever Done for Me." The new Owl camera of the International Photo Service, which can take photographs in a darkened theatre, cooperated by snapping pictures of celebrities at the opening of "Kis- met." These were used by both the American and the Evening Journal. Michigan Theatre Presents Benefit Show for Relief of Unemployed in Detroit Ted Lewis is scheduled to take part in the big benefit show being sponsored by a Detroit newspaper at the Michigan theatre December 6, it has been announced. Lewis is making a personal appearance at the Michigan and arrangements are being made for him to stay over an extra day so that he can head- line the bill. Tickets for the performance are on sale at the box offices of all downtown theatres, with all money to be turned over to Mayor Frank, Murphy's relief fund for the aid of the unemployed. Members of the stage, op- erators and musicians unions have agreed to donate their services for the performance. Acts from all local theatres will take part in the show, tickets for which are selling from one to ten dollars per chair. UniversaVs New Tieup Still Another step forward in exploitation is the type of still illustrated below, which Uni- versal is using for "See America Thirst." This facilitates matters for the exhibitor, who needs only to obtain the tieups. The stills are sent out ready for a variety of hookups. Joe Weil, Uniiersal's exploitation director, is creator of the idea. For ginger ale. ["HARRY LAIMGDON AND1SL!Mr SUMMERVILLE,EnjoYa sparhlinq qlass of MISSION DRY GINGER ALE Another one for a soft drink. For show windows. 46 EXHIBITORS HERALD- WORLD December 6, 1930 Window display arranged for the DeSylva, Brown and Henderson songs in Fox's "Just Imagine." The Southern California Music Company, carried the exhibit in its windows through a tieup. Late song hits are effectively arranged in the layout. The numbers by DeSylva, Brown and Henderson in "Just Imagine" are "Never Swat a Fly," "I Am Only the Words, You Are the Melody" and "There's Something About an Oldfashioned Girl." Artist Paints Screen Stars for Waiting Crowds at Boston Rivoli This is a story of the way one theatre entertains its patrons while they are waiting for seats when the house is packed. No, don't be astonished, this house isn t burdened with capacity crowds every night. It's just ordinary, like scores of others. But there are times when a special screen attraction draws so many that some have to wait in the lobby. That's the time when it's handy to have a stunt to take the minds of the standers off the clock. The subject of this story is an artist. He is to be found in the main lounge of the Rivoli theatre, Boston, any night when the house is crowded, and every other night, too, for that matter. Artist Paints Film Stars Each night the young artist sits, pallet in hand, in a corner of the lounge and sketches film stars on white cardboard a foot square. He wears a smock of sparkling color, a black beret, flowing tie, black trousers, spats and all the "other accoutrements of the artist. At the request of patrons he will draw any screen actor in the presence of the crowd. Often he works from memory. At other times he draws from photographs of the individual playes. On a shelf beside him are dozens of finished sketches he has made. Paintings Sold to Patrons The paintings are for sale at a nominal sum, but there is no effort to sell, and abso- ly no ballyhoo. Every word spoken by the artist is in a low voice, leading spec- tators into the atmosphere of the thing, and everybody else speaks in a low voice! Subdued lighting about the lounge heightens the art effect, although a powerful light is focused on the finished paintings on the shelf. In advance of each comine bill, the artist portrays each of the principal plavers on the white cardboards. These are displayed in the lobby. Is this stunt expensive? Not so much so as to put it beyond reach. Many of the paintings are sold. Boston theatregoers have found in this accessory entertainment an added incentive for attending. the Rivoli. The theatre also has another incentive. It is a radio in the lobby. Roulette for "Monte Carlo" Now to get around to actual exploitation, the Rivoli did this for "Monte Carlo": A replica of a roulette wheel was ordered and installed in front of the box office. The imitation wheel was painted in a combina- tion of bright colors. "The Last of the Duanes" was shown immediately after a state election in Massa- chusetts. Two youths were engaged for an election "payoff" stunt. One of the youths pushed a wheelbarrow containing his com- panion. On his back was a placard bearing the news that he was paying off an election bet in this way. The wheelbarrow's human cargo was placarded with information on "The Last of the Duanes" and its playing date. In connection with "What a Widow," the Rivoli management distributed 50,000 throw- aways. They Collect Potatoes The Aztec theatre, San Antonio, is aiding the poor by running "food matinees." On Saturday mornings at 9 o'clock, school chil- dren are admitted free if they bring three potatoes of medium size. This is onlv one of fhc foods obtained in this way. The As- sociated Charities distributes the goods. Your attention is here being invited by Robert Wolff, manager of the New York Pathe exchange, to one of the displays for the twentieth anniversary of Pathe News. The stills shown on this board in the New York exchange depict historical highlights which Pathe has photographed in the past 20 years. Film Stills Put Life In Merchants9 Ads; Theatre Gets a Plug M. H. Frank, manager of Fox's Odeon the- atre, Beaver Dam, Wis., has been successful in prevailing upon the merchants to use photos of screen stars appearing in current attractions at the local theatre in their regu- lar newspaper advertising copy. As an example, in connection with the pic- ture "True to the Navy," two large ads were carried in the local newspaper with a picture of Clara Bow and the name of the film in which she was appearing at the Odeon, along with the merchants' regular advertising copy. On another page a merchant's ad carried a picture of Nancy Carroll and the play dates of her picture "Devil's Holiday." Some pictures lend themselves easier than others to advertising tieups of this kind and certain stills from various pictures can be made to fit in well with the product which the merchant sells. A photo of this kind used by a smalltown merchant usually goes a long way towards livening up his advertise- ment, especially since many of the merchants use few cuts in their ads. Waco Patrons Pick Best Film Still for Harrison's Newspaper Advertising Let your patrons decide how you should advertise. Maybe that plan is a bit uncon- ventional, but it works, so says J. Harrison, manager of the Waco theatre, Waco, Texas. In his lobby he placed a large bulletin board containing 14 stills from a film which was coming soon. In the center of the board was a placard reading: "Help us, please! We are in doubt about which of these pictures to run in the newspapers. The one that you vote the most popular will appear in the Sunday layout in the news- paper." A girl sat at a table in the lobby and regis- tered the numbers people indicated. That's effective advertising, says Harrison. December 6, 1930 EXHIBITORS HERALD -WORLD 47 When England goes in for exploitation, it goes in earnest. The grim reality portrayed in the wrecked plane mounted on the truck is one of the vivid stunts used by the Dominion theatre in London for First National's "Daivn Patrol." Note the figure of the aviator slumped in the cockpit. The other photograph sliows 10 street sandwich vendors who were hired to wear uniforms and carry signs advertising the film. They were carefully selected with a view to military appearance and bearing. Food and Clothes Gathered for Poor By Publix Skouras Relief for the unemployed is being given by the Skouras Publix houses in Indian- apolis by a system of collecting food and old clothes. Cullen E. Espy, director of the theatres, has negotiated a tieup with a newspaper. The food and clothes turned in are given to the Salvation Army. One of the methods used was an offer of a free show ticket to each child who brought a container of canned food. This continued over a Friday and Saturday. An abundance of all sorts of canned goods flooded the theatres. Through newspaper advertising, the stipu- lation was made that no wrappers be placed on the cans, thus preventing litter about the entrances. The decision to collect food was made following a shoe matinee held at the Circle theatre there in connection with the comedy "Feet First." During one afternoon, approx- imately 2,000 pairs of shoes were turned in by youngsters. St. Louis Fox Has a Free Matinee for Children Who Give to Community Fund The Fox theatre, St. Louis, tied up with the Community Fund there to swell the charity contributions. The plan was carried out by admitting several thousand school children free to see "The Big Trail," but each child was asked to give something to the Community Fund. Everything from one cent upwards was accepted. This brought the theatre considerable val- uable publicity. One of the newspapers as- sisted the theatre in sponsoring the show and published several columns on it. Preview Features Opening Of "Big Trail" in Detroit William Raynor, managing director of the Fox theatre in Detroit, and Frederic Schader, publicity director, were hosts to film execu- tives, exhibitors, theatre managers and news- paper men at a special preview of "The Big Trail." John Wayne, star of the picture, made a personal appearance. A Hallowe'en buffet supper was served after the screening. This picture introduces the Fox Grandeur screen to Detroit. Boys Putt Golf Balls 30 Miles In Contest for "Follow Thru" William Wolf son, publicity director of the Palace theatre, Dallas, unearthed one more way to draw out of town patronage when he tied up with chambers of commerce in nearby towns to exploit "Follow Thru." Clever idea, too, was Wolfson's. He pro- moted a putting contest for boys in three cities, Kaufman, McKinley and Terrell. All of these places are approximately 30 miles from Dallas. Each city entered one boy in the contest. He was backed by his local chamber of commerce. Newspapers in each locality provided ample publicity. The youths were to putt a golf ball the entire distance of 30 miles from their own town to Dallas — and they had to do it afoot. By the rules, they had to cover the distance in six hours or less and were to putt the ball past the front of the Palace box office. The individual chambers of commerce saw to it that each lad was followed by a proper entourage of cars, filled with cheer- Why Not Publish A Timetable for Fi Im Progra ms? Why shouldn't newspapers publish a timetable of theatre programs as a courtesy to their advertisers? In a number of cities the plan has been adopted with such success that exhibitors there have remarked it would be profitable to houses every- where. The Boston Traveler runs a daily column of starting times for both legitimate and screen entertain- ments. The column runs about eight inches long and is headed "Screen and Stage Timetable." Theatregoers need no longer put up with the inconvenience of telephoning in advance, or entering the show somewhere in the middle of the fea- ture picture. In addition, this system will do much to at least partially cut down the disturbance caused by con- tinual entering and leaving. Newspapers owe it as courtesy to theatre advertisers to publish such timetables. They do it for radio pro- grams. For theatres it is perhaps more justifiable. ing townsmen. Each of the three proces- sions toward Dallas had its itinerary planned so as to cover the territory where ballyhoo would do the most good. To bring the stunt before the maximum number of potential patrons, each car was labeled with a banner, telling which town it represented, as well as the playdate of the picture. For prizes, Wolfson offered a $100 set of matched golf clubs to the winner. Other golfing paraphernalia comprised the re- mainder of the prizes. Practically all who followed their entrant in the contest stayed for the film in the evening. He Opens Eyes of Sleepy Citizenry on "Eyes of the World'9 It pays to keep your eyes open in exploi- tation. Manager Shuttee, of the Rialto theatre, Denver, not only did that, but also opened the eyes of a lot of citizens in his promotion for "Eyes of the World." Here is an ad which he ran in the per- sonal columns of a local newspaper — "Aaron: Maybe what I did was wrong in the eyes of the world, but I love you and do not care. Meet me at 1540 Curtis street, Friday. — Sybil." The address and day in the ad were the theatre location and opening date of the pic- ture. You can imagine what a buzz of talk and gossip this must have set going in Denver. Then Shuttee also mailed personal invi- tations to all school teachers in the city to see the picture's opening matinee as guests of the management. Moreover, he provided the city library with 1,500 bookmarks dis- tributed five days in advance of the opening. Houses Help Unemployed Two theatres in Grand Island, Neb., the Capitol and Majestic, are cooperating in a movement to relieve unemployment. To- gether with other business establishments, the two houses will help pay for removal of snow from the streets, the work to be done by the unemployed. 48 EXHIBITORS HERALD -WORLD December 6, 1930 w MUSIC AND TALENT Strike Settled, Stage Shows Return Old Policies Brought Back In St. Louis Organs and Pit Orchestras Grace Programs at Various Houses — 65 Cents Top Admission (Special to the Herald-World) ST. LOUIS, Dec. 4.— Settlement of the differences between the musicians and the picture houses of St. Louis has made possible the return to the old poli- cies that prevailed prior to last Septem- ber 1, when difficulties came to a head and "extra-curricula" entertainment was suspended for a time. The Fox and Ambassador theatres have already re- turned to the use of stage shows, organ solos and pit orchestras, and Loew's State and the Missouri are to use or- ganists in conjunction with sound pic- ture. It is probable that the St. Louis theatre will return to the Orpheum cir- cuit vaudeville and sound pictures during the coming week, while the Granada, the de luxe house of the St. Louis Amuse- ment company circuit is also to have a stage show once again. With the settling of the music dispute, the opening dates of the Fox and Missouri theatre have been advanced to Thursday, and it is understood that the Ambassador, Loew's State and the St. Louis will follow by having their openings on the same day. Fanchon and Marco units are being used by the Fox theatre as its stage attraction. The Thursday opening date fits nicely into the schedule of the F & M organization because of the recent opening of the new Fox house in Joplin, Mo. Formerly the stage units jumped from Denver to St. Louis, but under the new arrangement, they can arrive in St. Louis from Joplin on Wednesday night. Harry Rose is acting master of cere- monies at the Ambassador at present, but it is reported that the Skouras-Warner organization is planning an early return of Ed Lowry, who established a record for consecutive performances during his three years stay in St. Louis. At present, Ed is working in a Warner house in Pittsburgh. The return of manual music has brought an advance in admission prices, but they are not up to the level of last Winter. At that time, most of the first runs had a 75 cent top, while under the new schedules 65 cents is to be the maximum admission fee. Leonard Smith Five years is a comparatively short time, as time goes, and when it is a period in which countless friendships are made, it is still shorter. Leonard Smith, now organist at the Avalon theatre, was prominent at the console when the house had its festal opening about three years ago. Prior to that he was organ- ist at several of the houses owned by Na- tional Playhouses, Inc. The Avalon is now part of the Warner Brothers' chain, but the change in management doesn't affect the place he has created for himself in the estimation of the patrons. At one time he organized an Organ Club, but requests poured in with such rapidity that of necessity he had to stop it. The lesson in Community Shouting will now begin. Everybody, all together now, shout Eddie Fitch. eddie fitch Come on, you can do better than that, EDDIE FITCH Once more, still louder, EDDIE FITCH For the singing and organ playing we will now retire to the Regent Theatre, Sydney. STAGE SHOWS ■ Chicago Chicago Week Ending December 5 This particular presentation was a truly satisfying one, in that it was balanced, well rounded out, so that every act seemed to be an integral part, with- out which it would not have been complete. And moreover, it was admirably linked up with the fea- ture picture, which in this case was "Tom Sawyer." The stage showt was introduced by the Lambert Ballet (the show was entitled "Rushin' Rhythm"), the members of which were attired appropriately in sort of modernistic Mother Goose costumes, which pleased the children, and there were plenty of them in the audience, mightily. In the background were huge mardi gras figures which swayed entrancingly to the music. At the end of the ballet routine, the huge figures rose, and there was Al Evans and Hia Band, dressed in Russian costumes, from bright red jackets to polished ebony boots. "She Loves Me Just the Same" was the band fea- ture for the evening, and Al sang in his usual pleasing manner. Interspersed throughout the song were snatches of University songs, which made it most effective. Then came Milt Douglas and Harry Webb, a couple of comedians that kept the kids in an uproar, and consequently caused everyone else to join in. The Morosco Brothers put on a nice series of ec- centric steps that won for them unlimited applause, while the Russian Art Trio culled up a Soviet trav- esty that was a riot. Street singers exceptional, and they got a great hand. Two men and a girl, whose antics and vocal intonations made a bright spot in the program. For the production number, the ballet appeared, wearing chic costumes, red and gold, which re- minded one some of Dutch raiment. At first, a fast tap was done, and towards the end, the stage was darkened, and by means of converging steps, the ballet members arranged themselves so that each had a separate step, and then tiny lights.' attached to their feet were snapped on, giving an unusual and delightful effect, as they did a tap routine. Douglas and Webb appeared again and went through some excellent pantomime that drew plenty of laughter from the crowd. Joe Griffin, tenor, appeared in the finale number, and as he finished his song, the drop at the back rose, revealing in silhouette the minaret towers of Moscow, in front of which were crouching figures, with soldiers standing over them, guns ready to fire. A lighting effect of flames sweeping the city made the scene intensely dramatic, and with a blare of trumpets the curtains closed. The production was by Frank Cambria, and was excellently done. A most enjoyable stage perfor- mance, one in which all consciousness of time dis- appeared. H. Leopold Spitalny's rendition of his overture called "Shades of Blue" was masterly, and we'll ven- ture to say that all present were sorry when _ It came to an end. This brief resume fails to do_ justice to a wholly entertaining program, one in which, we might say. there was no flaw. San Francisco Fox Week Ending December 4 This week's stage show at the Fox, the Fanchon and Marco "Way Back When Idea." seems to please almost everyone, bringing back a flood of happy (Continued on next page, column 1) UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'way N. Y. City December 6, 1930 EXHIBITORS HERALD -WORLD 49 STAGE SHOWS (Continued from preceding page, column 3) memories to oldtimers and giving the younger gen- eration something to laugh about. It includes some settings of rare beauty, too, and ranks right up close to the top in entertainment value. Walt Rosner and his orchestra are heard in "Metropolitan Memories," made up of airs from "Carmen," "Pagliacci," "La Giaconda" and "Faust," without the usual tableau. Charles Bennett, of Bennett Brothers, comes out before the curtain and makes a short talk, taking the pompous part of an owner of an oldtime show. The orchestra plays and sings "Sweet Adeline" and the curtain goes up, revealing the Carla Tourney Dancers in the voluminous costume of years ago in front of an old theatre drop curtain. This curtain goes up, following a dance by the girls, and the Emperors of Harmony, a colored quartet, sing "Ain't It a Shame" and "Dinah," the group almost filling the small stage of the miniature theatre, a truthful replica of an early day American playhouse. The m. c. proves a real entertainer and tells stories in a manner that pleases the crowd. He introduces the dancers, dressed after the manner of the old Teller Troupe, and the girls present a novel dance in front of a curtain fashioned after a crazy quilt. Once again the m. c. holds forth and sings "a little English song written by Mayor Thompson of Chicago," a song that proves a delightful bit of nonsense. The Carla Torney Dancers in white dance before a curtain of black, and Madeline Du Val sings and plays the violin. The curtain at the rear parts revealing a huge violin and the dancing girls pose on a bridge high above the stage. Three limber fellows sing a college song and do a lively dance suggestive of real college spirit. A trio of negro harmonists do their stuff and the girls offer a novelty number that pleases. The girls wear grotesque costumes, with huge white gloves for headdress and white gloves embroidered on their black tunics. Two huge hands on the cur- tain at the rear add to the hand-y effect. The act comes to a rather sudden close with the entire company on the stage and the dancers offer- ing their specialties. Oklahoma City Liberty Week Ending November 21 After being closed for several weeks renovating and decorating, the Liberty theatre, under manage- ment of Dale C. Boughmon, opened Friday night under Warner Brothers new policy of weekly runs and R K O big time vaudeville and first run pictures. With new fixtures, carpets, rest rooms, etc, the new Liberty is a thing of beauty and was greeted with pleased capacity business. Manager Loughmon was fortunate in selection of his initial vaudeville offerings. The four acts are well balanced, none outstanding, yet each will make its own appeal, for the most part to the comic sense. Achilles and Newman headed the bill with strong arm stunts that provided plenty of excitement and wonderment among the audience. Don Galvan made both the banjo and mandolin hum and produced sweet strains of music to the delight of all present. The Berkoffs, nine of " 'em" were excellent in their Russian acts, which were very pleasing and several encores recorded. The chorus of six girls. all beauties, deserve special mention. Pop Cameron and Gang, did some splendid dancing and acrobatic acting. Minneapolis Minnesota Week Ending November 14 A musical spectacle, "Men," is a part of the pro- gram to give it the Armistice Day complexion. Lou Breese directs his Grand orchestra through reminis- cences of "Over There," as the World War is pic- tured on a screen the width of the entire stage. Struggling men, killing, dying — and then the poppies, and the distant notes of Taps. "My Buddy," 6ung by a helmeted veteran who can be dimly seen beside a flickering candle, excites what emotion can possibly remain after this extremely effective feature. Patrons are returned to the post-war period by "Paramount Sound News," and Al Sheehan, the WCCO radio announcer, makes a personal appear- ance. He serves to advertise a coming feature, "Re- mote Control," in his remarks through a "mike" on the stage. A fashion review, in color, is spon- sored by a local merchant. Stan Malotte, whose popularity is continually on an upward trend, since his introduction at the Min- nesota a month or so ago, gives the patrons another pleasing novelty in "Tropical Airs," in which the heat of the equator is reflected in selected songs, with original verses thrown on the screen adapted to well-known tunes. Easily the most entertaining stage show this fall is "Old Virginny," with Slim Timblin & Co. and Pauline Gaskins. Lou Breese does his part, di- recting the ceremonies in an admirable manner. Things "click" all the way through this revue. Such grace in dancing deserves commendation. The Cali- fornia Crooners of radio reputation are in and out, all during the show, dressed immaculately and sing- ing snappy, catching tunes. Pauline is a show all by herself, in her dancing, something unusual in fact. Negro humor is brought into the revue oc- casionally, just at the proper moments. Stanley Smith makes a personal appearance. He is undoubtedly admired by the women patrons, who give him a big hand, following his songs from "Sweetie" and "Honey." Philadelphia Mastbaum Week Ending November 28 Fabien Sevitzky and the Mastbaum Orchestra's in- terpretation of Gershwin's "Rhapsody in Blue," with Charles Linton as piano soloist, was the most ap- plauded part of the program at the Mastbaum this week. On the stage Teddy Joyce presented a lively revue, "The Enchanted Forest," featuring Buster Shaver and his 6ix tiny midgets. Against a background of the "enchanted forest" the stage band in red hunting jackets played a spirited number while the Mary Reade Tiller Girls, in red and white hunting togs with strings of bells around their necks, chimed in with bells of different pitch as the band played, producing a very pleasing effect. Then the girls put on a lively hunting dance with bells pealing as they took the hurdles. The stage band also pre- sented an amusing "pass the derby" number, with Teddy Joyce offering his specialty shadow dance. Buster Shaver's tiny tots proved t» be a versatile sextette. They sang "We'll All Get Gay" in childish treble voices, toe and tap danced very gracefully and flirted as openly as their larger prototypes. Flo Bernard and Lillian Henry, blues singers, played the piano and sang some up-to-the-minute songs that were greeted with applause. Earle La Vere put on an amusing line of chatter and his accordion playing was heartily applauded. There was an interesting finale showing the midgets dancing in the forest as the band played spiritedly. Kansas City Mainstreet Week Ending November 28 Blossom Seeley and Benny Fields headline the Mainstreet bill this week and receive an enthusiastic welcome by Kansas City audiences. This is their first appearance here in three years. They do several songs in the characteristic manner, including one composed by Fields, "Sleepy Time Way Down South." A satire upon "The Command to Love" is funny and popular with the audience, and Miss Seeley, is very fetching as the blonde Spanish senora. The pianist with the team is given a solo number and is brought out in front of the footlights in a way not always accorded to the pounders of the keys. Miss Seeley and Fields are very gracious in (Continued on next page, column 2) A Record-Breaking Radio Stage Attraction OTTO GRAY and his OKLAHOMA COWBOYS Now Broadcasting from General Electric Station WGY, Schenectady, N. Y. Permanent Address, Stillwater, Okb.., or care Exhibitors Herald- World, Chicago Everyone is anxiously wait- ing to hear the season's out- standing sensation BODY AND SOUL Featured nightly by Libby Hoi- man in "Three's a Crowd," the smart musical comedy. Regular slides now ready. Be one of the first to feature this marvelous song. Acclaimed by the entire music trade and public as the No. 1 song hit of the country THREE LITTLE WORDS from Radio Picture's "Check and Double Check" featuring Amos 'n' Andy. Regular sets now ready. Have your audiences join in the chorus of the novelty song that will simply have them ap- plauding for more SING SOMETHING SIMPLE large sets consisting of verse, chorus, patter and novelty chorus, also regular set now ready. Write — wire and call for your copy and slides HARMS WILL ROCKWELL PRO FESSIOMAL. A\ A N A C E. IV. STRAND THEATRE. BUILDl/NG BROADWAY &" 47 ?«■ STREE1T NEW YORK CITY 50 EXHIBITORS HERALD -WORLD December 6, 1930 STAGE SHOWS {Continued from preceding page, column 2) By BOBBIE MELLIN Herbie Kaye, the conductoi- of the marvelous or- chestra heard every evening over station WENR, from the Trianon Ballroom, is rapidly winning nation-wide recognition among radio listeners for his winning personality and original entertain- ment specialties. Al- though Herbie is still a young man, his accom- plishments are many. He plays many of vari- ous instruments in the band, has written a hit song and can sing a song that would do credit to a seasoned trouper. Herbie is sure comer and should prove a great drawing card to the Karzas inter- ests on the South Side. ^ * # * Herbie Kaye ,. ^ Jimmy Green and band openedi at the DeWitt Clinton hotel in Albany, November 29th — Johnny Hamp and orchestra opened at the Congress Hotel December 1st for an indefinite engagement — Phil Levant opens at the Vanity Fair- December 11th — Richie Craig, stage star is set for a two year optional contract with the Premium Malt products to do a fifteen minute broadcast over the Columbia Broadcasting System. It will also allow him to appear on the stage. * * # Henri Gendron and his Ambassadors will soon open at the New Rialto Gardens with a larger orchestra and they will continue to broadcast over station WBBM. — The Ashley Sisters have replaced the Wan- derers Quartette, on the Florsheim Shoe Frolic. They will appear on this program for a period of thirteen weeks, every Tuesday evening. These girls are re- markably good artists, and should be more than an asset to this program. * * * Don Bernard, program manager of the Chicago NBC studios, demonstrated unusual ability as a "pinch-hitter" in the Armour Hour broadcast, a few weeks ago, when it was learned at the last minute that Arch Bailey, guest artist, would be Un- able to appear in the program due to the emergency extraction of an ulcerated tooth. Bernard, who per- sonally produces the Armour Hour, filled the breach by stepping to the microphone himself, without re- hearsal, to sing the number previously assigned to Bailey, selection from the operetta, "H. M. S. Pina- fore." Bernard is a singer of no mean repute him- self, and like many others now prominent in radio, deserted a promising career in music for the execu- tive end of radio work. • • • Muriel Pontius, sweet voiced soprano heard from WGN, is a daughter of Walter Pontius, tenor of the same station. Her brother, Donald, is also on the staff and is a relief announcer — East & Dumke, known as the "Sisters of the Skillet," will be on the air from 1:45 p. m. to 2:00 p. m. instead of 11:15 a. m. to 11:30 a. m. This program comes to you over the NBC network — A new voice will be heard this week from WGN, Bert Bowlen, a stage come- dian who formerly was with Ziegfeld Follies. * • • Admiration for the voice of a man she never met changed the career of a co-ed in a western university and introduced her to the footlights and microphone as a "blues" singer. Faye Cantrelle was a satisfied student at Oklahoma A. & M., studying home economics and classical music until she heard Gene Austin's crooning records. That started the germ of discontent with the higher things of music and Hho pulled her voice down from High C and began to accompany Gene on the phonograph. She found that she could croon and that she liked the blues better than anything else. Faye is now being featured at the Blackhawk Cafe and is under con- tract with the NBC. • • • Harry Kogcn, popular conductor whose orchestra U featured in several NBC broadcasts, has been properly impressed by the splendor of the new NBC studios in Chicago. It is popularly rumored around the studios that Harry even takes the trouble to put his hair in place between each number of his program since the studios were opened, in order to present an appearance immaculate enough at all times to harmonize with the beautifully decorated studios. their act, but long practice may have something to do with that. The stage show opens with a bicycle act by Lari- mer and Hudson, entitled "Moving Moments." Miss Hudson is a pretty girl and her partner, Larimer, is the usual seedy tramp in rags and tags. However, the two make a pretty swift team when they begin their stunts. The best tricks are performed by the two upon one single bicycle. Del Chain and Artie Conroy introduce "Fashions in Fun," and make another good team. They do a mind-reading stunt which takes down the house. Dialog and songs are the bill of fare in the act, and their stuff is pretty good, to judge from the ef- fect it had upon the audience. The fourth act is billed as Jean Carr, although Jean does not deserve all the credit. Jean is a girl, eighteen perhaps, who dances in no ordinary way. When she has finished her numbers, she introduces her mother, from whom she claims to have inherited her talents, and mamma brings down the house in a bigger way than Jean does. Then Jean's father appears and shows what kind of hoofer he is — and the old man does himself proud, and sheds more glory upon the family name. Whereupon all three Carrs get to jigging together, and the audience will hardly let them go off the stage. Detroit Fox Week Ending November 27 "Gems and Jams" from the Fanchon and Marco producing studio, is a creation of stage entertain- ment which might well be copied by other producers in the stage presentation business. There is a color harmony, stage setting of unusual beauty and appeal, and a collection of talent that is talent. Sam Jack Kaufman as the "head man" keeps things going from start to finish, with a manner which makes it clear why he is "catching on" with patrons of the Fox theatre. Joe and Jane McKenna, acting as a master and mistress of ceremonies, and furnishing some good comedy, add momentum to the fun. Nee Wong, a China boy, strums on a uke in "just that way," and is called back for encores. Will Cowans and Maxine Evelyn, dancers, and Beatrice Franklin and Florence Estelle, vocalists, would be entertaining in any production. Jim Penman has a novel and tricky time of it on a pair of wheels. The usual F & M Sunkist Beauty chorus give evidence of real training. Coupled with "Just Imagine" as the screen feature, "Gems and Jams" furnishes Detroit movie followers with as much entertainment and amuse- ment as it is possible to get in one place for one admission. Portland Fox Broadway Week Ending November 13 Fanchon & Marco's "New Yorker Idea" is easily one of the cleverest and most pretentious that the brother and sister producers have sent to Portland, and was used here to inaugurate the Greater Stage show season. Beauty and grace were the keynotes, while Bobby Callahan and Warren Jackson provided numerous interludes of sparkling comedy that would rock any house with laughter. The opening en- semble number presented a living daisy with the 18 Sunkist Beauties the animated petals. Next was a train number the same beauties regulating their LEONARD SMITH Solo Organist AVALON THEATRE Fifth Year with National Playheuses (Nau Affiliated uith Wnrnnr Brot. Theatres) steps to simulate the sounds of a train starting and gathering speed. The final scene presents a back- ground of a busy corner on Broadway at night with scores of electric signs winking their messages of bigger and better baby buggies or a more luscious toothpaste. Detroit Michigan Week Ending November 27 After viewing the "Black and Silver Review" at the Michigan this week, it is easily understood just why Detroit theatre-goers have taken a distaste to the unit type of stage offering. A master of cere- monies who has absolutely nothing on the ball, a vo- calist who falls flat and yet is forced down the throate of the audience, the usual dance act, a couple of comics and a dancing line which might have just been graduated from a correspondence school, topped off by a roller skating novelty which might do better as a "spot" act. Lou Kosloff is the master of cere- monies who insists on recalling Lydia Roberti for en- core and bows and alleged "smart" remarks. Electa Havel is the dancer, and Seed and Austin the comics. Mulroy, McNeece and Ridge are the names of the roller skating unit. There is nothing particularly outstanding about the show, though to one who has not seen the development of the so-called "unit" show from the beginning of Publix creations, it might be considered excellent entertainment. Eduard Werner and the Michigan Symphony orchestra, and Arthur Gutow in an organ presentation, complete the bill. Milwaukee Wisconsin Week Ending November 27 Fanchon & Marco's "Modes of Hollywood" Idea opens with Heline Frances, mistress of ceremonies, introducing the latest in street wear fashions as modeled by the ten Hollywood' Studio Models. Miss Frances and Danny Joy then offer "Tell Me" and wind up their episode with some classy dancing. The 12 Unison Steppers then go into a dance routine attired in full dress with silk toppers. A gentleman, whom Miss Francis introduces as her father, does some fancy tumbling including a number of difficult stunts, and then puts a clever little dog through some nifty tricks. Sylvia Shore and Helen Moore, attired in white costume offer a bit of fine dancing to "I Have to Have You" and also offer a vocal selection of the number. The male chorus of twelve, attired in bell boy costumes, go through a difficult tap routine number to "Poet and Peasant." Miss Frances then gives a clever imitation of a young flapper returning from a party slightly inebriated. Danny Joy again performs1 with a comic dance which gets a big laugh after which the models dis- play gowns as worn by the summer, autumn, winter and spring brides. The entire ensemble then appears on the stage while glistening bells are dropped from above stage to complete the gala setting. Philadelphia Fox Week Ending December 5 The Fox theatre lends an air of mystery to its presentation act, Fanchon & Marco's "Romance Idea," by playing the opening scene behind a thin curtain of 6crim. A castle of dreams, with turrets soaring to the clouds, and "a man and a maid" gracefully posed at intervals on the battlements of the castle, forms a romantic and appropriate setting for "Romance Idea," a delightful and colorful stage show. Al Lyons, who has remained as master of cere- monies, proves his versatility by giving a splendid piano solo, "Second Hungarian Rhapsody," with the Fox Grand Orchestra. Nancy Price, a contortionist dancer, displays 'un- usual flexibility and agility. Al Lyons and his Merry Musical Gang then take the center of the stage and play "Sweet Romance" and "Bucktown Blues." Episodes depicting different forms of romance are then presented, the first rep- resenting the romance of college life. The girls and boys of the dancing ensemble in collegiate costume who seem to be bubbling over with joy of living, tap dance and do individual stunts, ending by join- ing in a lively dance to the strains of "Maine Stein Song," sung with great gusto. Sailor's Romance is also depicted by the ensemble (Continued on next page, column 1) December 6, 1930 EXHIBITORS HERALD -WORLD 51 STAGE SHOWS {Continued from preceding page, column 3) in blue and white costumes as they do a fast sailor's hornpipe and sing "Love 'Em and Leave 'Em." Castleton and Mack, acrobatic dancers, make a hit with their soft shoe dancing and comical antics. Their best stunt is a slow-motion acrobatic dance in which their leisurely movements in conjunction with ridiculous facial expressions bring down the house. Myrtle Gordon, who confesses to weighing 183 lbs. and does not intend to diet, jokes, sings "Rolling Along," and makes a hit by just being jolly, natural and at ease. The finale is presented in the same setting as the opening scene, with the players taking the parts of lovers of romance, grouped on the battlements of a medieval castle. Omaha Orpheum Week Ending November 27 Count Berni Vici, with his troupe of symphonic girls, heads the stage program. In a beautiful set- ting of purple and green lights upon the drops back- stage and with a translucent screen frontstage, Count Berni Vici opens his program with a violin solo. Two other violins join in obliggato and soon are brought into the picture with light effects, each played by a girl at each side of him and standing upon a high pedestal effect platform. In the group are also ten girls who take their positions across front of a stage rolled in upon the stage proper from underneath drops and inside screens. On the same mobile stage back of them are three girls, one playing) the traps another a piano and the third a bass viol. Their selections are announced as a tribute to great American composers of the past and present. Members of the little symphony take parts in vocal numbers, among them a negro lullaby, given in pan- tomime ; in aesthetic and interpretative dances and a comedy skit, burlesquing the love affairs of a girl. The presentation of Tsehaikowsky's "Overture of 1812." with sound motion picture accompanying, is by far the hit of the stage attractions of the week. At the close a second motion picture, much 6ma!ler in size than that on the large front screen, depicts the flaming city at the close of the terrific battle. "Eddie" and his R K Olians open the stage uro- gram with the "Orpheus Overture" by Offenbach. Dezso Retter, in a clown act, features a stunt in which he feigns wrestling, himself as his own part- ner. Bob Carleton and Julie Ballew, in song and comedy skits, with considerable clowning, lend the added variety. Detroit Hollywood Week Ending November 26 A miniature musical comedy is the offering at the Hollywood for the first four days of this week, with Will Higgie and his five gorgeous girls topping the bill. Eddie Loughton, that fashion plate of M. C.'s and the Hollywood Merrymakers, as usual, put on their excellent performance. The bill opens with four physically and facially attractive misses doing a unique routine, consisting of playing two musical selections with bells fastened to their wrists and ankles, the first from a standing position, and the second while resting on the neck and shoulders with their feet in the air. Russell and Marconi, who appear to be just "two boys from the band," proceed to knot the show tighter than a pair of shoelaces when a man's in a hurry. Russell plays the violin and has that kind of a voice, while the "panning" on Marconi is in itself a delight to witness. This is an act which hits the public smack on the funny-bone, and if these boys don't hit the "big-time soon, somebody will be wrong. Arthur Ward, an eccentric juggler, is just that, his offering met with instant approval and accept- ance. The show closes with Higgie introducing Betty Frazer, who he states won the beauty title at the Cleveland air show last year. Bob Clark at the organ gets the crowd singing with nonsensical words to popular tunes. San Antonio Majestic Week Ending November 13 The house orchestra featuring Jean Sarli and His 4 Greater R K O-lians offered a novelty overture which started off this lively vaudeville bill. On the opening spot there is Stevens Brothers and Nelson in a smashing innovation that rocked the au- diences and clicked at every show. Edith Bow chattered and sung her way into the hearts of the patrons. This comedienne ran The Arkansas Travelers a close race for the headlining position. Her act pleased and went over well. Then came the Weaver Brothers with their 6ister, Elviry, rural characters of a wide repute who went over big every place that they have played, dupli- cated their turn here. Abner and Cicero are known as "The Arkansaw Travelers" and showed their musical talent on balloons, coffee pots, hand saws, brooms, forks and knives, all lend music that sounds real good when these boys get hold of them. Detroit Fisher Week Ending November 27 "Piping Hot," the Publix stage unit, just is not what one might expect from the title. Bob Nolan, the M. C. recently installed, simply hasn't a chance in the world to go places or do things. The stage set is rather novel, the band being set on platforms decorated to represent a giant turkey. The piece opens with Nolan and four of the chorus mixing up a batch of rather ineffective entertainment. A band number is passable. Sunshine Sammy, who appeared not over three weeks ago at the Hollywood Theatre, has been dressed in evening clothes, along with his two brothers, and they do a mighty neat job of attempting to save the show from completely flopping. The dancing chorus struts the stuff in a Mother Goose version of the Old Lady Who Lived in a Shoe. Francis X. Bushman, screen star of 20 odd years ago, makes a casual entrance, followed by a darky with a huge Great Dane. Samuel Benavie and the Fisher Symphony, to- gether with Arsene Siegel at the organ, provide enough good entertainment. Oklahoma City Liberty Week Ending November 28 As usual the R K O vaudeville was good and the various acts brought much applause. Signor Friscoe and his famous Guatemalan Band were as hot as the tropics and discoursed sweet music enchanting to hear and reveling in sweet melodies. LaBalle Pola was a dancer from way back, and how she could dance ! Constance Evans and Monty Wolf were real enter- tainers. Jean Maddox and Florence Clark could be the life of any party, in monolog and repertoire acts of deluxe nature. San Antonio Texas Week Ending December 4 "Ted" Cooke (not related to the newspaper humor- ist), is back again, this time he is better than ever as emsee over the current week's New York pro- duced Publix unit entitled "Varietrix." The Foster Aerialists presented some real thrills on trapeze and their mid-air tricks proved them a sen- sation of thei nation. A very good hand made them feel that they were well received by the natives. Billy and Harriett Hutchins, two clever enter- tainers with a cycle of songs went over big judging from the applause that they got. Both of these sing- ers have extra fine voices and that is what goes a long ways today. Monroe and Grant did a skit called "Go Ahead, Charlie," which brought out the laughs from the (Continued on next page, column 3) A NEW ORGAN SOLO "SOUP TO NUTS" By the Writer of "LET'S DO SOME IMITATIONS" "GLORIFYING THE AMERICAN SONG" "A GOLFING WE WILL GO" Guaranteed to Please Every Audience WRITE — CALL — WIRE MILTON KAE KAE STUDIOS 125 W. 45th Street New York City 1 V)Y .<» °o. ° HELLO EVERYBODY— Well, it looks like winter is here, only I wish it would really snow and let us see just what winter is like, instead of this miserable slush and rain that makes it plenty tough for pedestrians. Dropped in to see E. H. Morris (Buddy to his pals), who is general manager of M. Witmark & Sons and vice president of Music Publishers Holding Corp., and was informed that Roy Turk and Fred E. Ahlert have had their latest song accepted by Witmark's for immediate publication. The song is called "We're Friends Again" and it is the first time that these boys have had Witmark accept one of their numbers. While there, Sam Serwer told me that "Kiss Waltz," one of the top-notehers in the Witmark catalog, enjoys the distinction of having been used in more feature pictures and Vitaphone Varieties than any other song written since the advent of sound to the screen. . . . Shapiro, Bern- stein & Co., according to Jack Glogau, general man- ager, are starting to concentrate heavily on their latest Frank Capano and Billy Uhr number, called, "Tears." It's a peach of a tune and it looks like it will go a long way. . . . Remick Music Corpora- tion, according to Joe Keit, president of the com- pany, has just accepted for publication a new song called, "Sing Your Way Home," by Edgar Leslie, Joe Young and Jimmy Monaco. . . . Abner Silver, Nat Charken, Gene Geiger and Joe Gold have just formed Silver: Songs, Inc., the latest publishing firm on the street. . . . Good luck, boys. ... As a re- sult of a switch which returns Al Skinner to Detroit as representative for the Robbins Music Corporation in that city, Murray Baker has assumed charge of the Robbins Orchestra Department in New York. It is in this capacity that Baker has been associated with various music firms during the past several years. . . . Although Miriam Berman spends her days pounding the typewriter in the special service department of DeSylva, Brown & Henderson, many of her nights are devoted to singing over the ether in that sweet, crooning contralto of hers. . . . The Scotch in Sam Ward (manager of the special service department of Witmarks) is up, and I don't blame him — Sam contends that Norman Foley and Rose Kramer should pay for the upkeep of his (Ward's) car, inasmuch as it is they who occupy the rumble seat nightly. . . . Leo Reisman and his "IT" Orchestra are now playing the New York Paramount theatre after most successfully playing for the past six months at the rendezvous of society, the famed Central Park Casino. . . . Reisman and his boys are getting just as popular with the plebeian folks that frequent theatres, as he is with the socalled swells. . . . Incidentally Reisman and his boys have just recorded "You Will Remember Vienna" and "I Bring a Love Song" for Victor Company. These two melodies are an important part of the Romberg-Hammerstein score for "Viennese Nights," a Warner Brothers- Vitaphone production, written by the two famous composers and called the first operetta especially created for the screen. Harms, Inc., is the pub- lisher of the score of "Viennese Nights." . . . This week, Reisman is featuring three numbers in his spot at the Paramount, "Three Little Words" a Harms number : "The Peanut Vendor," a Marks number, and "St. James Infirmary Blues," a Mills number. . . . Oh yes, on the same bill, Stanley Smith, w. k. film star, is being featured. . . . The craze for college songs sung and featured by Rudy Vallee is still going on strong, so Rudy is including the "Washington and Lee Swing" in his reportoire now. This tune is published by Thornton W. Allen Co., and it is the official song of over 200 colleges and schools throughout the country. . . . "He's My Secret Passion," by Val Valentine and Arthur Young, the reigning1 hit of London, England, has just been acquired by Mills Music, Inc., which ex- pects to make it just as popular over here as over there. . . . The title sounds like it is a "hot" song, but according to Milton Parrish, the song is a novelty fox-trot with an idea that is absolutely brand new and a melody that is smooth and sweet. . . . Bob Hall, famous on the vaud circuits as the- extemporaneous singer who makes up his words and music as he goes along, has for the first time in his career accepted a popular song as part of his act. He has chosen Witmark's "Kiss Waltz" as the- sole song to form a standard part of his act. 52 EXHIBITORS HERALD -WORLD December 6. 1930 ORGAN SOLOS KENNETH T. WRIGHT (Lloyd's, Menominee, Mich.) used, his own arrangement of Lee Simms' "Contrasts," having George Hall, concert pianist, as soloist. The number went over and the artists were forced to take an encore, using "Rag Doll." The Midnite Songfest went over well as usual, including a novelty called, "A Study in Phunology," which introduced gags to the tunes of "I Love You So Much," "Swinging in a Hammock," "Auld Lang Syne," "Tiptoe Through the Tulips" and "Exactly Like You." Wright inserted some of his own paro- dies to old songs, and these went over big. Being a request program, the numbers introduced were "Betty Co- Ed," "Beside an Open Fireplace," and "My Wild Irish Rose." Then original parodies to the tune of "Silver Threads Among the Gold." Then a prize was given for the best "theme song" for Wright's singing club, and was original lyric put to any tune, this one being "I Don't Mind Walking in the Rain." They certainly respond when "Ken" rambles on the console, and this theme song idea is going over in a big way. Wright might be called an "established organist," for all his pupils just "hang" upon every suggestion that he makes. BETTY HAMMOND (Publix Strand, New Orleans, La.) established new applause records for an organ solo here with a special college song slide at the Thanksgiving Eve midnight show for college students and with a special Thanksgiving Week solo at regu- lar shows. The college crowd went wild at the midnight show, singing "Collegia," "Boola, Boola," "Alma Mammy," "Betty Co-Ed," "Anchors Aweigh," "Tulane Swing" and others, with an energy which made the antics of three cheer leaders, dressed in colors of Loyola, Tulam and L. S. U., who stood by the organ, entirely unnecessary. The regular week's solo, built around a Thanksgiving theme with the organ pit done up in hay, sugar cane, pumpkins, etc., and a large 6tage turkey on the console, pre- sented more difficulty for the Strand audience as a general rule doesn't want to sing. However, Miss Hammond, by clever showmanship, got them going and they sang with a will the choruses to parodies on "Hallelujah," "Those Little White Lies," "Go Home and Tell Your Mother," "You Darling," and "Tulane Swing." The solo opened with part of the allegro from Dvorak's "New World Symphony," and a church hymn. The crowd is calling Miss Hammond Betty now and it looks like 6he's in with them. F. DONALD MILLER (Detroit Riviera) has a happy faculty for getting his audeinces in a cheerful frame of mind and making them sing. "A Mock Trial" is the title of the current offering, in which the console has been decorated to represent a judge's bench, with Miller in the conventional black gown. The audience act as the defendents, accused of sing- ing, and to prove their vocal talents, they join in on "Three Little Words," "Kiss Waltz" and "Peach of a Pair." The next series of slides accuse the patrons of stuttering, and a parody to the tune of "Telling it to the Daisies" is the cause of much merriment. A "mike" along side of the console carries Miller's "Silence in the courtroom. The next case is that of Joe Qualters (a song plugger), accused of singing the blues." Qualters is offered an opportunity of saying something in his own defense, and rises in the first row to sing a chorus of "Be- yond the Blue Horizon." This gets a nice hand. The conclusion is offered through the medium of special lyrics to the tune of "Ah, Sweet Mystery of Life," in which the defendents are found guilty, and as punishment, are asked to sing "I'm Yours." The novelty is typical of Miller's work, and the reaction of the vocalists in the audience prove his popularity. MILTON CHARLES'! (Mastbaum Philadelphia) at the organ, played a medley of Victor Herbert melodies, then acceding to many requests, played and sang, "Ah, Sweet Mystery of Life." There was an appro- priate and artistic Thanksgiving tableau, with Milton Charles playing) "A Song of Thanksgiving," by Allitsen, and "Prayer of Thanksgiving," by Kremser. As he played the latter number, a chorus of voices took up the melody behind scrim and a tableau of the Pilgrims, with beautifully lighted blue back- ground, was flashed on the screen. LOU BONDER (New York Fox Park-Plaza) pre- sented an entertaining and novel solo this week, which he called "Songs and Scenes of Yesterday." Throughout the solo, Bonder told a vivid story and explained each song and tintype as it was flashed on the screen. (The tintype pictures were inter- spersed with oldtime songs.) Though the audience enthusiastically sang the oldtimers ("Sweet Rosie O'Grady, "Old Mill Stream," "Daisy" and "Let Me Call You Sweetheart") they sang and appeared (Continued on next page, column 2) Gunter Nite Club Offers Real Vaudeville Bill To Its Patrons (Special to the Herald-World) SAN ANTONIO, Dec. 4.— There is a new bill at the Gunter Nite Club this week. Some snappy and varied entertainment is offered in the floor show which opened Monday night and continues throughout the week. Supplanting Ruth Laird and her Ambassa- dors of Entertainment who has gone to Dallas to be routed over a big time vaudeville circuit via New York City, is the Gunter Nite Club Revue, a quar- tett of young ladies. They open the program with a hot "San Antonio Rhythm" that goes well with these cool nights we have been having. Moret and Erita, the interna- tional dance couple, present a new Spanish dance that is usually daring in its clever footwork and tempo. This team has played quite a few of the leading ballrooms and cabarets and are well known for their talented work. Elvira Morton, the prima donna who has charm, personality and a most wonderful soprano voice, is still pleasing with her 6ongs. The Ciska Sisters, two petite misses, have returned after a very successful engagement in vaudeville, do some snappy dancing numbers and are supported by Dorothy Dean and Anne Lewis, both eccentric step- pers who have a similar line of routine this season. Herman Waldman and his Harmony Harpers with Henry Lange and his Merry Mad Musical Gang divide the honors in furnishing the dance music. The Gunter is the only downtown night club hav- ing local acts and other "vodvil" numbers. STAGE SHOWS Music Firms Seek Damages Claiming Use of Songs Unauthorized (Special to the Herald-World) NEW ORLEANS, Dec. 4.— "You're the Cream in My Coffee," "Alice Blue Gown," and "Hold Every- thing," three songs figured in a unique action in federal district court, when Judge Wayne G. Borah, ordered Hypolite Guinle, proprietor of the Holland Inn, night cabaret in Pontchartrain boulevard to tell the court why these 6ongs were played and used without authority from Leo Feist, Inc., De Sylva, Brown & Henderson, Inc., and William L. Handy. The music publishers and DeSylva, Brown & Hen- derson, appeared in the federal court here for the first time seeking damages for the use of one of their songs. They allege that Guinle allowed the songs to be sung and played at his place of busi- ness several times during November, injuring them to the amount of S750. Stage Shows Featured in Reopening of House (Special to the Herald-World) LOUISVILLE, Dec. 4. — The National theatre Louisville, now owned and operated by Abe Bass, of Louisville, has reopened, featuring Fanchon-Marco stage attractions. The house has been completely renovated, re- decorated, and much new equipment installed, in- cluding Western Electric sound equipment and all new stage equipment. Harlan Christie is master of ceremonies. Walter Davidson's Louisville Loons fur- nish the music. Units Supersede Local Talent (Special to the Herald-World) TORONTO, Dec. 4. — Locally-organized stage shows made their final exit from the Imperial the- atre, Toronto, on November 21 when a new policy of presenting complete Publix units went into effect, arrangements being made by Famous Players Cana- dian corporation. Up until Labor Day, the Toronto Imperial had presented R K O vaudeville. Helen Kane in person and "A Lady Surrenders" were the attractions during the week of November 15 with near-record crowds in evidence. Rumor of Cutting Out Stage Shows Refuted (Special to the Herald-World) DETROIT, Dec. 4.— "Absolutely without founda- tion" was the declaration of N. M. Piatt, district manager of the Publix-Michigan theatres, Detroit, when asked about rumors that stage shows were to be eliminated from the program of the Michigan and Fisher theatres. "It is extremely unfortunate that this rumor has become so widespread, for as a matter of fact we are adding to rather than decreasing our •tag* resources at the present time," he stated. (Continued from preceding page, column 2) patrons and pleased the audience with wise-cracks and other chatter that brings home the bacon. This pair are well worth seeing when you need cheering up. The Kemmy's and Miss Evai Ivey, billed as "A daring Broadway foursome," came in for their share of the high honors on the bill and their act was one of the best numbers on the program. For the closing "Ted" (The popular one-man band as well as the guest m. c), had all of the principals on the stage setting for the finale. Ernest Hauser and the Texas Grand Symphony Orchestra rendered an overture especially arranged to suit the feature picture, as the solo organist, Leo Weber, at the mighty Wurlitzer accompanies them. San Francisco Fox Week Ending November 27 Screen, stage and orchestra work hand in hand to produce the perfect entertainment ensemble at the Fox this week and big audiences tell the story of appreciation. There's lots of applause in evi- dence, with encores wherever possible. The Fox Concert Orchestra, augmented by two organists in the pit, offer "Spanish Sketches," ar- ranged by Walt Roesner, this number being made up of lilting airs that make Spanish music so popu- lar. A tableau in which eight girls in Spanish at- tire po6e and dance with tambourines in a frame representing a huge tambourine features the offer- ing. The soloist of the orchestra sings "I Still Get a Thrill." The "Enchantment Idea" of Fanchon and Marco opens with an Oriental song by Jne Fong, Chinese tenor, and the Fanchon and Marco Girls appear in an exotic setting and dance with Jack Lester, who puts a lot of life into his efforts. Sanani and Company offer a Living Budda act in Japanese setting, featured by weird arm movements of the four-armed figure. Two then offer a dance in true Japanese style. Jue Fong lives up to the reputation of modern tenore and sings "The Road to Mandalay" which at least fits in with the Oriental atmosphere. Walt Roesner introduces El Brendel, on hand for a limited engagement. Brendel quickly demonstrates that he would be the hit of any show. He tells a story or two, exhibits his trick clothes and goes through with some rapid fire patter with his charm- ing wife, Flo Bert, ending with a dance that is a knockout. Fourteen girls dressed in yellow and looking as alike as so many peas in a pod, dance before frames arranged as mirrors. Their steps and their poses are synchronized so perfectly that the illusion of dancing before a mirror is complete and is broken only when the fourteen girls come to the front of the stage. Sensational Togo walks on a tight rope over the audience to the balcony and then slides backward to the stage, carrying a huge parasol. The act closes with all on the stage, forming a pretty pic- ture, with the girls in yellow and the others in bright Oriental costumes. San Antonio Majestic Week Ending November 27 Jean Sarli and His R K O-lians open the program wjth a lively novel overture that drew a good hand from the audience. Irene Chesliegh and Ruth Gibbs do a hilarious comical skit that had the natives in an uproar of laughter and these two get a big round of applause for their comedy sketch. Harriman, Swan and Lueilc are pleasing enter- tainers with their gay dance turns. The act is well staged throughout and they receive a nice hand for their speedy dancing 6teps. Milo, billed as vaudeville's question mark, is a whistler of wide repute. His whistling is far above the average and the patrons responds with a very good amount of plaudits. The headlining number on the bills is the one and only Charles Withers in "Withers' Op'ry," and this season he is heralded as "Dover, New Jersey's, gift to the amusement loving nation." 'Tis said that Dover is hometown to Charles and it wants to rank with Will Rogers' Clairmore and Chicago Civic Opera. Withers portrays the comic role of the opera house manager of the olden days. His characteristic part is well acted and packed full of laughs and there has not been a mirthquake to strike this town half as funny since the Weaver Brothers played this theatre a few weeks ago. Withers puts a lot of his original ideas into this ludicrous drama of the early show world days. December 6, 1930 EXHIBITORS HERALD -WORLD 53 [SID SAYS SOIVCS BEST SELLERS WEEK ENDING NOVEMBER 29 No. i "Three Little Words" — (Harms, Inc.) No. 2 "When the Organ Plaved at Twilight" —(Santly). "Sweet Jennie Lee" — (Donaldson, Douglas & Gumble). No. 3 "Moonlight on the Colorado" — (Sha- piro). No. 4 "Betty Co-Ed" — (Carl Fischer). "Somewhere in Old Wyoming" — (J. Morris). "I'm Yours" — (Famous). "Kiss Waltz"— (M. Witmark). "When Ifs Springtime in the Rockies" —(Villa Moret). No. 5 "Maybe It's Love" — (Remick). "My Baby Just Cares for Me"- ( Donaldson). "Sing Something Simple" — (Harms, Inc.). "I'll Be Blue Just Thinking of You' —(Feist). "Sweetheart of My Student Days"- (Feist). "Yours and Mine"- — (Villa Moret). "Here Comes the Sun" — (Robbins). "If I Could Be With You"— (Remick. "Little Things in Life" — (Berlin). "UNDER THE SPELL OF YOUR KISS"— (Red Star Music Co.) — A beautiful fox trot ballad, re- minds you of Schubert's SERENADE, a good ar- rangement which the orchestras will welcome. Should be commercial. Words by Joan Jasmyn, music by M. K. Jerome. "I AM ONLY THE WORDS YOU ARE THE MELODY"— (De Sylva, Brown & Henderson)— A great song by this hit combination. Is featured in their own picture, JUST IMAGINE. A beautiful thought written perfect, which is the natural way for a combination like these boys. By De Sylva, Brown and Henderson. * * • "WHAT GOOD AM I WITHOUT YOU"— (Ager, Yellen & Bornstein) — This melody writer has written his own words to his melody and sure has done a great job. An excellent melody of course is to be expected. By Milton Ager. * * * "LUANA" — (Boston Music Co.) — From the Ham- merstein production of the same name. Two out- standing of the better class writers have written a beautiful Hawaiian number. Lyrics by J. Keirn Brennan. music by Rudolf Friml. * * * "I'LL STILL BELONG TO YOU"— (Leo Feist, Inc.)— The theme song of the EDDIE CANTOR pic- ture, WHOOPEE. This number was written espe- cially for this picture. Very pretty and looks com- mercial. Music by Nacio Herb Brown, lyrics by Edward Eliscu. * * * "FRATERNITY BLUES"— (Santly Bros., Inc.) — A college number written as a comedy song. The right time for this kind of a song. Plenty of laughs, too. Words by Spencer Murphy, music by Kay Kyser. * * * "MEMORIES OF YOU"— (Shapiro, Bernstein & Co.)— The hit song of the latest of LEW LESLIE'S BLACKBIRDS show. A beautiful number that should develop into a big number. Lyrics by Andy Razaf. music by Eubie Blake. ORGAN SOLOS {Continued from preceding page, column 1) to enjoy the late day popular number far better. This was, "Loving You the Way I Do," which was first rendered by Marie McCarthy in a blues manner and then sung by the audience. Both Miss McCarthy and Bonder were enthusiastically received. WESLEY LORD (Omaha Paramount, week ending November 27) played "Comin' Thro' the Rye," for "A Thanksgiving History Lesson" introduced upon the screen, starting his Thanksgiving week pro- gram. The "Kiss Waltz" followed and then the audience was asked to join in a 6ongfest. To the melody of "Then I'll Be Happy," a Thanksgiving theme was projected upon the screen, each stanza of which ended in the line "Then I'll Be Thankful." A letter next was shown upon the screen in which it was requested, that Mr. Lord play "The Pilgrims' Chorus." "Bye, Bye, Blackbird" (meaning a turkey), and parodies to suit Thanksgiving ideas of turkeys and feasting make a hit with the audience. Advan- tage was taken of unusual lighting effects upon the console and with a drop of beautiful oriental-fu- turistic design. The use of bells from the organ lofts added to the charm of the organ program. ELLIS BUTLER (Michigan, Muskegon, Mich.) puts over an organ solo entitled "Michigan's Melody Mo- ments," beginning with a few slides which tell all about the city, its oil well, factories, etc., finally com- ing to the theatre and then the part the organ plays in it. This is all played to the tune of "My Bonnie Lies Over the Ocean," after which some oral work is done, announcing the difficulty that is connected with pleas- ing everybody's musical appetite, and then he plays the aria from "Madame Butterfly," straight spot style. Then for popular tastes comes "Should I," with a tongue twisting chorus. The finale for "the nightingales and songbirds" consisted of one chorus each of "Maybe It's Love," "Just a Little Closer" and "I Still Get a Thrill." HERBIE (Saenger New Orleans) this week is singing and playing on the console a new song written by himself, entitled "I Wonder Why," which is making an instantaneous hit. Not to be outdone. Mrs. Herbie comes back with "Somewhere," the vocal efforts being rendered by hubby. Both are catchy in regards to words and music. Herbie, the demon organist, as he prefers to be known, carries in private life the cognomen of Herbert Koch, and was transferred to this city from one of the Publix houses in Des Moines, la. JOHNNY MITCHELL (Pittsburgh Enright) has no trick stuff this week (ending October 30) other than an opening number called "Fall Foolishness," a parody to the tune of "Springtime in the Rockies." However, the organlogue is very interesting inasmuch as Johnny is offering four especially popular num- bers: "Because I Still Get a Thrill Thinking of You," "Sing Something Simple." "Kiss Waltz" and "Go Home and Tell Your Mother." With the great popularity of these numbers Johnny had them sing- ing in great shape. LEO WEBER (San Antonio Texas) solo organist, recently "put over" another idea of his which he entitled "Endurance." Weber featured the popular song hit, "If I Could Be With You for One Hour Tonight," which he played up in great style to good advantage, and the audience showed their approval by lending Leo all the assistance in the way of a long-run sing-fest. MILTON SLOSSER, guest organist at Warner's Enright in Pittsburgh during the week ended Octo- ber 23, opened with "I'm Yours," fast becoming a local favorite, and the audiences sang this one lustily. Next was a lisping parody to the tune of "Smiles," and everybody got a great laugh out of this one. Milton then sang into his microphone "When the Organ Played at Twilight," first time heard here, and immediately getting a good hand. Then the j/^r /£> iiiiim ^^■'3'lfl m vSr SHBH Be^fri," . Jf| WEEK ENDING NOVEMBER 29 No. i "Three Little Words" — (Harms). No. 2 "When the Organ Played at Tzvilight" — (Santly Bros.). No. 3 "I'm Yours" — (Famous). No. 4 "Betty Co-Ed" — (Carl Fischer). "Moonlight on the Colorado" — (Sha- piro, Bernstein). No. 5 "Body and Soul" — (Harms). "Little White Lies" ■ — (Donaldson, Douglas & Givmble). "Springtime in the Rockies" — (Villa Moret). No. 6 "Sing Something Simple" — (Harms). 'Kiss Waltz"— (M. Witmark). "Here Comes the Sun" — (Robbins). "I Still Get a Thrill Thinking of You" — (Davis, Coots & Engel). No. 7 "I'll Be Blue Just Thinking of You" —(Feist). "My Baby Just Cares for Me" — (Don- aldson). "Sweetheart of My Student Days"— (Feist). "Sweet Jennie Lee" — (Donaldson). "You're Driving Me Crazy'' — (Don- aldson). No. 8 "The Little Things in Life" — (Berlin, "If I Could Be With You (One Hour Tonight)"- — (Remick)- "Somewhere in Old Wyoming" — (Morris). "Gee, But I'd Like to Make You Happy" — (DeSylva, Brown & Hender- son). "Go Home and Tell Your Mother" — (Robbins). "Maybe It's Love" — (Remick). "Baby's Birthday Party" — (Famous). audience sang "I'm Dancing with Tears in My Eyes," and everybody joined in. Next, two parodies, the first for the boys to the tune of "I Love You So Much," and then the girls' answer to the tune of "Exactly Like You." Closing the offering was "Betty Co-Ed," for which the audiences, in addition to sing- ing, clapped their hands in time with the music. All in all, this was Milton's best organlogue since his opening week here several weeks ago. Lease Omaha Theatre for Stock for 15 Weeks (Special to the Herald-World) OMAHA, Dec. 4. — Brandeis Theatre Players is the name a stock company of eight men and four women, to be brought to Omaha by Aulger Brothers, Inc., former Minneapolis producers, who have taken a 15-week lease on the Brandeis theatre. A. M. Aulger is manager. Beginning November 30 with George Middleton'6 play, "The Bride" it is expected to present one at- traction a week. It is expected to have a general admission of 50 cents, with all seats reserved and to engage a 12-piece orchestra. Joins Witmark Staff (Special to the Herald-World) NEW YORK, Dee. 4.— M. Witmark & Sons an- nounce that Prince Piotti, pioneer of radio broadcast- ing and nationally known as a singer, has joined their professional staff. Prince Piotti has been off the air for the past eight months due to ill health, but will probably resume broadcasting in the very near future. 54 EXHIBITORS HERALD-WORLD December 6, 1930 ■■» CLASSIFIED Advertising Ten cents per word, payable in advance. Minimum charge, $1.00. Copy and checks should be addressed Classified Ad Dept. Exhibitors Herald- World, 407 So. Dearborn St., Chicago, 111. The Recognized National Classified Advertising Medium Mail Order Bargains BRAND NEW EQUIPMENT— LOWEST FAC- TORY PRICES— BUY DIRECT— Powers and Sim- plex Parts, 20% off; Aperture Masks, $3.90; Half S~ize Lenses, $26.46; Automatic Arcs, $152.50; G. E. Rectifier Bulbs, $5.95; Rectifiers, $89.75; Exit Lights, $2.67; G. E Mazda Lamps, 20% off; Genuine RCA Tubes, 30% off; Rewinders, $3.95 pair; Turn-tables with Resynchronizer, $49.50; Sound-On-Film Heads, $198.50; Photocells, $14.95; Optical Systems, $29.50; G. E Exciter Lamps, 98c; Head Amplifiers, $29.60; \i h. p. True Synchronous Motors, $29.50; Samson Pam No. 39 (six tube) Amplifiers, $54.45; Pam No. 19 Amplifiers, $69.15; Jensen Concert Speakers, $17.85; Audak Tuned Professional Pickups, $33.95; Audak Heads, $8.97. Many other values. Write S. O. S. Corporation, 1600 Broadway, New York City, N. Y. THEATRE SOUND PRODUCTS AT WHOLE- SALE— Samson Pam No. 39, 6 tube, $53.50; Webster (Racine), 6 tube, $59.00; Samson Pam No 9, $43.50; Sound-On-Film Optical systems, $24.50; Mixers, $11.00; Jensen Dynamic Speakers, $16.80; Photocells, with Pick-ups and Fader, $61.50; Giant Racon Ex- potential Horns with giant unit. Transformer and Ex- citer complete, $107.00. Theatre Sound Service, 130 Clinton Avenue South, Rochester, New York. Theatres for Sale or Rent THEARE FOR SALE in one of Indiana's leading cities. Population 18,000; theatre small. Come, in- vestigate. Address Colonial Theatre, Huntington, Indiana. IN SOUTHEASTERN MISSOURI. A live wire town. No competition, talkies, equipment and fix- tures in first class condition. Lease or sell building. Address Box 236, Houston, Missouri. THEATRE FOR SALE— One of the finest thea- tres in Southwestern Iowa. 7 day town. No com- petition. Will stand investigation. If interested, write for particulars. Address Box 519, Exhibitors Herald- World, 407 So. Dearborn St., Chicago, Illinois. FOR LEASE — 300 seat theatre; seven-day town of 12,000 population. Fully equipped for total rent of $150.00 a month. Address Box 300, Exhibitors Her- ald-World, 407 S. Dearborn St., Chicago, Illinois. FOR SALE — 280 seat theatre, with sound. No competition. Town population of 2,000 Address Strand Theatre, Reed City, Michigan. FOR SALE — 350 seat theatre. Illinois town of 3,000. Only theatre seven-day town. Excellent sound. Address Blackhawk Theatre, Oregon, Illinois. CAN SELL YOUB THEATRE QUICKLY. Send particulars. Albert Goldman, 5 S. Wabash Ave., Chicago, Illinois. FOR SALE— 350 seat theatre, town of 2,500; only sound equipped theatre in county of 18,000. Address Alhambra Theatre, Rockport, Indiana. FOR SALE— NEW STATE THEATRE, Napoleon, Ohio. Seven hundreds seats, Western Electric Sound; county seat; no competition. Also Phototone Film and Disc. Address Clark M. Young, Bowling Green, Ohio. Theatres Wanted EXPERIENCED MANAGER WILL LEASE the- atre sound equipped, over six hundred seats. Small town without competition preferred. Address full particulars to Box 527, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, Illinois. WE ARE EXPERTS on theatre sales and pur- chases. Send particulars. Albert Goldman, 5 S. Wabash Ave., Chicago, Illinois. WANTED TO BUY OR RENT— Modern theatre in lower Michigan. Address Box 531, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, Illinois. Help Wanted ATTENTION PROJECTIONISTS, MANAGERS, THEATRE OWNERS! Earn huge commissions offering the finest money-saving motion picture equip- ment. Two absoutely required in every booth. En- thusiastic satisfaction of purchasers guaranteed. You talk — we do the rest. A spare time proposition. Ad- dress Box 535, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, Illinois. Positions Wanted OPERATOR — 12 years experience. Expert on re- pairing sound equipment. Married. Address Box 65, Alton, Illinois. OPERATOR, EXPERIENCED ON WESTERN ELECTRIC AND R. C. A. PHOTOPHONE system or silent pictures. Go anywhere; references. Ad- dress Alex Branik, 2854 Woodward Ave., Detroit, Michigan. PROJECTIONIST, EXPERIENCED WESTERN ELECRIC and R. C. A. 8 years former position, forced out of former position with Warner Bros, by union. Highest references. F. M. Robinson, 320 So. 8th St., Goshen, Indiana. THEATRE MANAGER— Experienced and re sourceful. Effective advertiser. Alert, sensible. Ad- dress Box 524, Exhibitors Herald-World. 407 S. Dearborn St., Chicago, Illinois. THEATRE MANAGER AT LIBERTY— last posi- tion, thirteen years. Best references, honest, reliable, can get results. Married. Address Box 526, Exhibitors Herald-World, 407 S. Dearborn St., Chicago. Illinois MANAGER AT LIBERTY— Good appearance, vaudeville, sound and all around experience, both in neighborhood and loop houses; best references. Ad- dress Box 528, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, Illinois. AT LIBERTY — Manager with years of experience,, vaudeville and sound, twelve years in one position. Best of references. Address Box 529, Exhibitors Herald-World, 407 S. Dearborn St.. Chicago, Illinois. AT LIBERTY — Thoroughly experienced sound op- erator, R. C. A. and any kind. Can do ace repairs. Married; go anywhere. Moderate salary. Address. Box 532, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, Illinois. PROJECTIONIST FIVE YEARS; EXPERI- ENCED ON WESTERN ELECTRIC and other sound equipments. State salary; go anywhere. References. Address Wayne Smith, 629 Burton Ave., Eureka, Illinois. THEATRE MANAGER— Live-wire, wishes to ne- gotiate with chain or independent theatre; 15 years' experience. Can produce results. Address Box 533, Exhibitors Herald- World, 407 S. Dearborn St., Chi- cago, Illinois. Equipment for Sale BIG BARGAINS— Re-built Simplex Motor Driven- Machines with type "S" Lamp Houses with late typs flat belt friction drive speed controls, $300.00 each. Re-built Powers 6B Motor Driven Machine. $235.00- each. Re-built Powers 6B Motors, $115.00 each. De- luxe Motiograph machine, $250.00 each. Big stock of rebuilt exhaust and oscillating fans for DC and AC current. Generators, all makes, ticket telling ma- chines, film containers, etc. All at bargain prices for immediate shipment. Write for bargain list Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. Used 554 inch to 7 inch Series II Cinepbor Lenses, $15.00 net each. Address Box 530, Exhibitors Herald- World, 407 So. Dearborn St., Chicago, Illinois. FOR SALE — Pair Bestone Deluxe sound equip- ment for 25 cycle current on disc and one pair Royal Amplitone 60 cycle sound on disc. Make me an offer. Address Ben Brinck, West Point, Iowa FOR THE MOTION PICTURE MACHINE— Transformers to deliver 55 volts or 110 volts, single phase, 60 cycle, from 220 volts or 440 volts service. Rebuilt and guaranteed. Each $20.00. Address Chi- cago Electric Company, 740 West Van Buren St., Chicago, Illinois, Phone Haymarket 8166. ADDITIONAL CLASSIFIED ADVERTISING ON FOLLOWING PAGE December 6, 1930 EXHIBITORS HERALDWORLD 55 THEATRE EQUIPMENT, new and used. Opera chairs, projectors, screens, generators, rectifiers, re- flecting arc lamps, etc. Write for bargain list and catalog. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. FOR SALE — ATTENTION INDEPENDENT DEALERS : Simplex large and small magazine roll- ers, and Asbestos Heat Shields, made of the best .grade heat resisting material. Write for prices. Ad- dress Joe Spratler, 12-14 East Ninth St., Chicago, Illinois. MOTIOGRAPH, De Luxe model 1002 E, used one year. Good condition, $250.00. Address W. L. Hamilton, Dalhart, Texas FOR SALE — Earphone outfit for sale. Attaches to any Sound Equipment. Will sacrifice six seat out- fit for $40.00. Address Gilbert R. LaPoint, Strand Theatre, Westboro, Mass. Equipment Wanted WANTED TO BUY— At best cash prices. Simplex Projectors — Mechanism or complete machines. Ad- dress Joe Spratler, 12-14 East Ninth St.. Chicago, Illinois. WANTED — Peerless or Simplex projectors, also Strong reflector arc lamps. State price, condition »nd number of machines. Will pay cash, or one- third down and balance C.O.D. Address Box 337, Exhibitors Herald-World. 407 S. Dearborn Street, Chicago, Illinois. HIGHEST PRICES paid for used opera chairs, projection machines, etc. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. each; 500 Upholstered Chairs with Squab Seats, cov- ered with imitation Spanish Leather, Veneer backs, $1.80, each; 1500 Used 5-ply Veneer Chairs. $0.90 each. Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. 1500 High Grade Heywood- Wakefield Spring Con- structed Chairs covered in imitation Spanish Leather; 500 Andrews Spring Constructed Panel Back Chairs in imitation Spanish Leather; reasonable prices. Illi- nois Theatre Equipment Co.. 1150 South Michigan Ave., Chicago, Illinois. OPERA CHAIRS, seats and backs for all makes, five ply, at prices that save you money. Jobs in new and used chairs. Address Redington Company, Scranton, Penna. BIG BARGAIN in used Opera Chairs, 600 up- holstered, 800 veneer. Address Movie Supply Co., 844 Wabash Ave. Chicago, Illinois. FOR SALE — Theatre seats of all kinds, new and used. Address Theatre Seating Company. 845 South State St., Chicago, Illinois. SPRING CUSHION OPERA CHAIRS— 18, 19 and 20 inches. All brand new. Greatest bargains in the country. Write today for exact photographs. Please advise amount of chairs required. C. G. Demel, 845 S. State St, Chicago, Illinois. Films Wanted Chairs for Sale FOR SALE — 1000 Upholstered Squab Seats. Panel Backs covered in imitation Spanish Leather, $2.00 WANTED TO BUY single reels film, either R. C. A. or Western Electric recording for test purpose. Write us what you have, quoting prices. Address Goodall Electric, Inc., Ogallala. Nebraska. Managers11 Schools LEARN Modern theatre management and theatre advertising. Through approved home-study methods, the Institute has successfully trained hundreds of theatremen. Free particulars. Address Theatre Managers Institute, 325 Washington St., Elmira. New York. Projector Repairing BEST SHOP for repairing projection machine*. Prompt service, reasonable prices. Address Movie Supply Co.. 844 Wabash Ave.. Chicago. Illinois. SKILLED MECHANICS, specialized tools, and a shop equipped for but one purpose can offer you nothing but the best in repair work. That is what I have, and I can offer you the best in the overhauling of your motion picture machinery equipment. One of the oldest repair men in the territory, and serving some of the largest house*. Relief equipment fur- nished free. For results bring your work to Joseph Spratler, 12-14 E. Ninth St., Chicago. Illinois Printing THEATRE ADVERTISING— 1,000 3x8 Dodger*. $1.00 prepaid; 100 11x14 Window Cards, $2.10, pott- age extra. Cash only. Address King Shoprint, Warren, Illinois. Drapes Wanted WANTED — Used velvet drapes, must be good con- dition; at bargain prices. Address G. Russell Carrier Studios, Akron, Ohio. Renew Your Old Screen HAVE YOUR OLD SOUND SCREEN RESUR- FACED— Old dirty screens made like new. Write or phone the Re-Nu Screen Surface, 5420 Potomac Avenue, Chicago, Illinois, Phone State 6130 and Mansfield 6875. Insurance THE BIGGEST SAFEGUARD FOR YOUR BUSI- NESS is the sure protection afforded by insurance. BUT insurance improperly written is itself a loss of money to you. For ten years we have made a study of the theatre's insurance needs. Call on us or write us. Address Jules Juillard & Co., Room 937, 175 W. Jackson Blvd., Chicago, Illinois. "The ad brought a flood of inquiries!" So writes the Rialto Theatre, Tell City, Indiana, using Herald-World classified advertising to dis- pose of Two Used Projection Machines. Proving again that EXHIBITORS HERALD- WORLD Classified Ads are the shortest and surest distance between two points — The SELLER and The BUYER. EXHIBITORS HERALD-WORLD December 6, 1930 w THE VOICE OF THE INDUSTRY LETTERS FROM READERS iVo Romance in Iowa? Listen! WE HAVE AT HAND AN ASSOCIATED Press article published in the Sioux City Journal on November 28th. In this article Mr. Sam Goldwyn is reported to have stated there is no romance in Iowa, that one must go to Italy, France or some other place to find romance. We take exception to the state- ment in view of the fact we were born, raised, and made a good living in the socalled Tall Corn state. There is romance in Iowa, lots of it. There is the romance of business, of farming, labor, love, good homes, fine families. Romance in the fact that Iowa is first in most farm prod- ucts, first in the amount of money per capita. In fact, Iowa is full of romance but according to the dispatch Mr. Goldwyn had not discov- ered the same. We want more than hot love- making, Jazz-singing pictures. We need real stories of life, and love, stories filled with commonplace romance of life. To prove the above statement let me cite you the career of Mr. Neil Schaffner, an Iowa boy born in Fort Dodge. This man has been very successful with his repertoire show. He not only packs them in at every performance but sends them away happy and in hopes they will see him again the next year. He has written a great number of his plays. They are made to order for Iowa and for the Mid- west. His show is different from the aver- age run of repertoire shows. Hisi show is built for the Midwest. The company has a hundred per cent personality, and Mr. Schaff- ner is the best part of it. We believe that some of the Eastern producers might get some real ideas for pictures from this boy. He is a success. He knows Iowa. His shows make money. He has found the romance in Iowa. If you have never seen him work it is worth while. The boy with a hundred per cent talent and five hundred per cent personality. It is true that the people in Iowa are busy with business ; that is why they have money to spend on entertainment but not the kind that is taken in France or Italy. We want commonplace romances ofl real life such as the Schaffner players give us. — R. F. Kehr- bero, Kehrberg Brothers, Inc., Sheldon, Iowa. exhibitors have are play dates. 1 lost five chances to make a dime by running the last five plays mentioned. Some time ago I said in my reports that all two-reel comedies were uniformly poor. Since then I have been running some of Timely Dope from Rand HERE ARE SOME PICTURES RECOM- mended for your best nights. Light of Western Stars (Par), The Rogue Song (MGM), Bad Man (FN) and Unholy Three (MGM). The two Westerns are very funny, just what the small town needs. "Unholy Three" will give you a fine turnout. "Rogue Song" is problematical. Of its type, it is very fine Honey (Par), Devil May Care (MGM), Shadow Ranch (Col), will draw and please. Fast Company (Par), Gentlemen of the Press (Par) and Halfway to Heaven (Par) are Rood also. Floradora Girl (M G M)' is good, very eood for the type. Tt is a costume musi- cal play of the '80's, sort of a burlesque. It did not draw well here. Wise Girls (MG M) was a terrible flop. The young people razzed it. older ones said it was good. Lost badly on it. Numbered Men (FN), Way of All Men (FN). Lady Lies (Par) and Road to Paradise (FN) could be omitted easily and room made for something that would pull, though all pleased to a certain extent. All NOTICE D. J. Harkins is not an author- ized representative of EXHIBI- TORS HERALD-WORLD. Metro's and am glad to report that nearly all of these are good. Laurel and Hardy, espe- cially, find favor with my people. Also, I wish to say that Paramount's newsreel is get- ting better right along, that it has more ac- tion and less posing of celebrities. Baseball, football, tennis, yachting matches are fine. Give us more sports. I saw a few new plays while out in the larger cities. Those Three French Girls (MGM) is from fair to good. With a big Saturday night crowd it should be okay. In a slim house it would not go over so good. Laughter (Par), with Nancy Carroll, is not as big as Paramount makes out. It is good. Nearly all drama, one dance in it., Not a popular type of picture. Critics will enjoy it. Midweek is best. Heads Up (Par), with Buddy Rogers, is a crazy kind of comedy- melodrama that will please at a Friday-Satur- day showing. Helen Kane boop-a-doops some music. Not a big picture. The play most talked about was Manslaughter (Par). The lowdown on Dixiana (Radio) was not so hot. I don't know whether to run it on my three best nights or not. If any exhibi- tor has run it, tell us how it went over. Peo- ple are already asking for "Amos 'n' Andy." — Philip Rand, Rex theatre, Salmon, Idaho. Grateful for Plaque RECEIVED BEAUTIFUL BRONZE plaque this a. m. There are no words to ex- press my gratitude for your kindness in awarding me the plaque. With very best wishes. — Robert K. Yancy, Tri-County's Paradise theatre, Mansfield, Mo. Backing Up Phil Rand I WOULD LIKE TO REPORT ON SOME pictures just played. The Virginian (Par), a dandy. Everyone said okay. Mamba (T), not what the small towns want. Hardly any- one had a good word for it. Hit the Deck (Radio), good. Mountain Justice (U), with Maynard. The people who like Ken were well pleased. But after you play "The Virginian," the other Westerns will look like a ring on a hog's nose. Beau Bandit (Radio) ought to sell for two bits. The Lost Zeppelin (T), a good Friday-Saturday show, but it didn't compare with "Flight." Runaway Bride (Radio) — I wish she had kent running and they had never found her. They have cer- tainly got to stop making these little 2x4 pic- tures. Case of Sergeant Grischa (Radio) — do not play it if you can trade it. They sold it to me as a special and, boy, what a flop I Gold Diggers of Broadway (WB) is the best we ever played. Rio Rita (Radio) is another good one. I played Party Girl (T) to adults only and cleaned up. Hot Curves (T), a dandy. It will put them all in a good humor. The Cuckoos (Radio) — book it and watch them pack your house. A few shorts, and some of them were so short they were over before they had started. Hotsy Totsy, with Bennie Ruben, bah! In Old Madrid (T), not bad. Mickey Mixey (Radio), good. Old Black Joe (T), good singing. I read Phil Rand's letter in the Herald- World, and Phil certainly hits the nail on the head in regard to small pictures. I have a bunch of Radio, also Columbia, bought and I do not know how I am ever going to work them in. I thought by putting them on "fam- ily night" I could get rid of them. Well, to show you how dumb some of these bookers are — but why should I show) you? All of you know from experience. Well, I started "family night" every Wednesday, and they sent me 'The Case of Sergeant Grischa, for "family night," and last Wednesday we had Jazz Heaven, with one reel of film shot to the devil, so I have decided to run one more Wednesday night show and quit. What makes a fellow mad is to think they can send you a program in bad shape and it is okay, but just let you do something and how quick they raise 'ell. Just a few days ago, the paper in Strattin, Colo., said our sound was perfect and our shows were so well timed, then Radio sent us a film all cut to hell. Wouldn't that make you go out and vote for light wines and beer and free lunch? — Vona thea- tre, Vona, Colo. On Lots of Pictures A FEW REPORTS YOU MIGHT LIKE to have. The Border Legion (Par) is the kind of picture people like. Jack Holt helped, and the Paramount trade mark on a Western makes people think of "Covered Wagon" stuff. Border Romance (T) is above the average as a Western and was sold at a price that enables one to make money. Cap- tain of the Guard (U) is Laura LaPlante's finest picture, and we all liked John Boles, too. The period stuff does not draw at the box office, but you can be proud of the pic- ture, and it will please everyone who sees it. The Escape (Radio) is one of the punk Eng- lish pictures that has a good plot and a foreign tongue. There is no execuse for shipping this out to a white exhibitor. We can draw people in but we can't make them like English stuff. Let's admit that foreign things are out and not try to force it down their throats. Hot Curves (T), I thought, was a cheap little slapstick comedy, and my folks thought it was great. Bennie Ruben gets the laughs, and for a Saturday night crowd this went over like a million. The Dude Wrangler (Sono Art-World Wide) is a swell comedy Western, and every small town in the Northwest should give the boys a treat and run this, for it carries the action and laughs that please. Sono Art- World Wide releases it, and if you can use Westerns you need it. The Thoroughbred (T) is a nice little race track story, with a fair cast, one that classifies as just another December 6, 1930 EXHIBITORS HERALD -WORLD 57 picture. The Love Trader (T) was another picture. Won't hurt to run this any old day and people will like it. I doubled up and gave them a two-feature program and they liked it, and with Tiffany prices I paid less than average for the two-day film rental. The Party Girl (T) is a good show. It will please most people, and while not rough, you can advertise it as the "1930 White Slave Racket" and tell them the truth and they will come expecting to see it rough. All Quiet on the Western Front (U) — no theatre should fail to run this. Your duty to your patrons is to get this and run it. It is heavy. It) is war, but people will come to see it. The Blaze of Glory (Sono Art) — Eddie Dowling and Betty Compson, two at- tractive people, and Jackie Darrow, help to put this nice show over. It is heavy but it is good. Hell Harbor (UA) is just another picture from United Artists without a star or a feature, excepting the price. If they give it to you, run it. Danger Lights (Radio) is a nice picture. It was taken on the Milwau- kee between Butte and Minneapolis and you will enjoy the whole show. The railroad sounds are very real and the plot is good, and Louis Wolheim, after "All Quiet," is a star. Reginald Denny in What a Man (Sono Art) makes a good show. It is Sono Art and therefore you haven't heard of it, but the star is well cast and the picture is interesting and amusing. Love Among the Millionaires (Par) — guess it was time Clara put out one like this. She made a lot of her old friends happy with this one. She is really good. Her kid sister, Mitzi Green, helped a lot more with the pic- ture and the public than she did with Clara's love affair. It was a nice story well told and people liked it. United Artists' box of cheese, Lummox — after the reaction that the public has given on this picture there is no excuse in the world for the United Artists Corpora- tion to ever let this out of their office. If the business was run by business men such pictures would be held off after the public has put thumbs down. I cried for help on this but there was no help. Make money off my loss and don't run the thing, even if you have to pay for it. It certainly can not justify the term "entertainment." Sono Art made Reno and thinks it is good. I feel that it is much ado about nothing and don't see where it will help your bank account. Ruth Roland is not a star, and "Reno" is not good entertainment. The Pay Off (Radio) has a eood cast and is a well directed crook picture. T think it above the average and is priced right. Amos 'n' Andy in Check and Double Check (Radio) is the papa of all box office naturals. It will make money for you if you pay more than you have ever paid for any other picture in the world. It will please more people than any other picture you have ever run, and everyone will come to see it. Journey's End (UA) is the classic of the talking pictures. It is by far the finest thing we have had given us about the War. It is English and that makes it different, but it was made in Holly- wood by an American and the picture does not look foreign. I had the Legion and the churches behind this and everyone liked it. It did more business for me than any United Artists picture I have run in the talkies, and you know how the prices have compared. I have seen, it through four times, now, and anyone who says it is a poor picture admits he is a bonehead. Sound-on-film was good. — Charles Lee Hyde, manager, Grand theatre, Pierre, S. D. contagious. We, are also a native of Nebraska, just up the line a ways from Neligh. Ains- worth is the town. Best wishes and regards to all. — O. W. Mc- Intosh, Operator, Uptown theatre, Parsons, Kan. up to our motto, "Better Sound — Better Pro- jection— Better Pictures." Yours very truly — A. P. Sitton, Jr., Muse-U theatre, Tularosa, New Mexico. Jaysee, Front and Center! HOLD YOUR HERALD-WORLD MAGA- ZINE in the highest esteem. If I am in the hospital at any time I shall leave strict orders to serve me with the Herald-World regularly as well as the necessary pills and _ medicine. I'd about as soon try to get along without one as the other, and expect to make a rapid recovery. Please tell our friend J. C. Jenkins we'd also like to see him once in awhile, even if he is Will Maintain Good Sound PLEASE ACCEPT THE SINCERE Ap- preciation of the Hollywood theatre for the award of the Herald-World plaque for good sound reproduction. Please be assured that every effort will be expended to maintain excellent sound in this theatre. — F. Ullman, Jr., Hollywood theatre, Buffalo, N. Y. Too Many Crook Pictures? ENCLOSED YOU WILL FIND NEWS- paper article by Bishop Oldham of Albany, N. Y., on "Raps Movies as Menace to Youth," which appeared in yesterday morning's Albany Knickerbocker Press. (See story on page 26.) It is true we have too many crook, gang, fight pictures, murders, etc. Let's have more pictures like "Sally," "Whoopee," and others which are clean like "Happy Days," "Harmony at Home," "Sunny- side Up." The Hippodrome theatre in Little Falls, N. Y., has been reopened by William J. Wood of Canajoharie, N. Y., who recently managed the Strand theatre there. The theatre has Western Electric sound and is refurnished, seating capacity 650. I hope it won't be long before all films will be movietone prints, and let the "wide film" come right along. The sooner the bet- ter for all theatres. — Edmund M. Burke. His Suggestion HERE ARE SOME PICTURES I WOULD like to report on. Big Money (P), with Robert Armstrong and Eddie Quillan, is good and carries the story through with interest to the last flash. The only fault is that Quillan has a tendency to ape Bill Haines for a short part of one reel, and how the director thinks that this stuff of Haines gets by is more than anyone knows. He is all right in other ways, but his smart alec stuff is being done to death in every one of his pictures. Brothers (Col), with Bert Lytell. is me- diocre entertainment. Not so good and it will not please very many of the audience. It lacks a lot from being a good audience picture- The acting is stilted and impossible and I can- not give it much. Certainly Columbia slipped on this one, and I hope that they come through with better pictures than this "Broth- ers" thing. — Columbia theatre, Columbia City, Ind. In Conspicuous Place I RECEIVED YOUR AWARD OF MERIT and I wish to thank you very much for it. We are very proud of it and have given it a conspicuous place in our entrance into the theatre. — John Marince, Manager, Morris theatre, Morrisdale, Pa. Business Men Cooperate WE DO NOT KNOW HOW TO EXPRESS the great joy and pride which your letter of the 13th, informing us that we had been awarded the plaque, brought to us. Our ambition and pride grew still greater when we received the plaque itself. We feel well repaid for the efforts made to have bet- ter sound. And that our obligation to you, to the public, and to our theatre name is now greater than ever before. We assure you that we will always prize the award. And pledge ourselves to do all within our power that we may remain worthy of the honor which this plaque stands for. We are placing it on the lobby wall. The business men of the town have coop- erated with us in advertising in our county paper. Again expressing our appreciation and pledging that we will do all possible to live Justly Proud of Honor THE BEAUTIFUL BRONZE PLAQUE, which you sent us as an award of merit for perfect sound reproduction, received and greatly appreciated. We are justly proud of this honor and want you to accept our sincere thanks. — Dorothy B. Strauss, Manager, The Doradele theatre, Copperhill, Tenn. A Big Fight! THIS IS A REPORT ON SHOOTING Straight (Radio). Outside of the fight at the end there is absolutely no entertain- ment in this picture. A man in the audi- ence with impaired hearing said it was nothing but jawing, making faces and snarl- ing like two rough-necks leading up to a fight, which sure was a big fight. A synopsis of the play might run thus : Tom — Vm the Big Tom around here. Dix — I've just come over to see your alley. I'm Dix. Tom — Phat. Help yourself. Wait I'll show you around. Have a game o'scratch. Dix — Don't care if I do. You lose. Dix — So! But don't make yourself too chummy with my kitty. Tom— Your kitty! He! He! He! He! Dix — It won't be long nee-ow-ou. Tom — Mewo ! Dix — Mewo-ow-wou! Bish! Bang! Rat, tat, tat! Gr-r-r- Hi! Spt- Spt! Tom gets a right hander under the jaw, down he goes, up again, another right hander, down again, up again. Dix uppercuts under chin and down goes Tom. Up again, upper- cut three times, Tom knocked out. Little kitty rubs head against Dix. All happy ex- cept Tom, when is dragged out. — A. J. Gib- bons, Illinois theatre, Metropolis, 111. Pleasure and Pride WE BEG TO ACKNOWLEDGE, WITH many thanks, receipt of the plaque which was presented to the Madison theatre for ex- cellence in sound reproduction and also your letter advising us to this effect. It is a source of much pleasure and pride to us that the Madison theatre has been awarded this plaque and we will endeavor to keep up the excellence of sound reproduction. Thanking you for your courtesy. — W. S. Brady, Manager, Madison theatre, Toronto, Ontario, Canada. A Pleasant Task THE WRITING OF THIS LETTER IS one of the pleasantest features of my business life. I am grateful for the opportunity which this letter gives me to express our thanks to you and the hundreds of men and women who are engaged in an endeavor closely allied with ours, for the beautiful Award of Merit Plaque for the excellence of sound in our theatre. Our equipment is Cyncrofilm. We believe the beauitful plaque displayed in our theatre will have the effect of greater confidence by our patrons. Again expressing our sincere thanks. — Russell Williams, Man- ager, Queen theatre, Palacios, Texas. An Honor to Have Award THE HERALD-WORLD AWARD OF Merit was received by the Chic theatre a week or so ago and I wish to thank you for it. It is certainly a beautiful thing, far better than I expected. I wish to assure you as projec- tionist at the Chic that the sound reproduction will continue to be deserving of the "Award of Merit." It is an honor to be able to have the Award and another honor to be able to live up to it. Thanking you again. — E. R. Tinkham, Sound Projectionist, Chic theatre, Milo, Maine. 58 EXHIBITORS HERALD -WORLD December 6. 1930 w DO YOU REMEMBER, SAYS SID DECKER, CHICAGO PERSONALITIES By JIM LITTLE /%ND now, instead of the tired "shopping" lady saying "Let's have lunch and /-A then go to the Palace" after a hard morning of prowling around counters ■*■ -^ and looking at this and that, she will say "Let's go over to the Palace and have lunch and see the show." And while the "stunt" is on, we rather think that will be a very interesting topic in many conversations about noon. Briefly, here is what it is all about. Through tieups with various companies, such as a tea company, a bread company, etc., each day at lunch time, and each eve- ning, at supper time, sandwiches and tea will be served to the patrons of the RKO Palace here. Tired from a morning "look- ing around," the shopper may go to the Palace, park her troubles in a tasty sand- wich and a cup of delectable tea, and then see the program. And the same goes for the tired little office worker at the end of the afternoon. Somehow or other it sounds like a great idea. No bother to find a place to get a snack, or no trouble deciding on what to have. Just go and get it and then see the show. A boost for the theatre, a boost for the companies in the tieup, and certainly a big boost to the estimation in which the theatre is held. The gentleman who is responsible for this is George Brown, director of exploitation and advertising for the RKO houses in the midwest. He's only been here a few weeks, but he's starting off with a bang. * sK * We understand from Ben Judell, who, — well, we'll come to that — that the Liberty production, "Ex-Flame," is to go into the Woods (flame in the woods. That ought to spell "forest fire") the latter part of De- cember. Also "The Phantom of the West" is all ready for the serial "dishes." And now, what we were going to say is that Ben's charm on his watch chai — no, it's a ribbon — is most unusual, and very interest- ing. It's his initials in three different kinds of gold. * * * Eddie Quillan, whose Pathe pictures have received "post-screening" plaudits because of his splendid acting and charming per- sonality, dropped into the Pathe exchange Arliss Wins Plaudits Of Chicago Club Women George Arliss certainly is held in a most favorable light by the members of the Chicago Woman's Club, judg- ing by the way in which they re- ceived the picture showing the re- cent awards made by the Academy of Motion Picture Arts and Sciences. Clinton S. Wunder, executive man- ager of the organization, who is making a tour under the auspices of the Federation of Women's Clubs, addressed 500 members of the Chi- cago group one day last week at the very beautiful club headquarters on 11th street. The picture, showing the presentation ceremonies, caused a good deal of interest, and when George Arliss was shown, receiving *'- -„r~'rf f~r hi<; excellent work in "Disraeli," the house came down. to say hello. With him was his Dad, whom we had the pleasure of meeting not so long ago, with some of Eddie's brothers and his very lovely sister, Marie. They only stopped a few moments, just between trains, as Eddie was in a hurry to get to Pitts- burgh, where he was to make a personal appearance in the Stanley, in connection with his picture "Night Work." * * * Harry Gold, executive of United Artists, was in town last week, spending some of his time at the exchange offices. * * * Now that we've mentioned United Artists, we really should mention Cress Smith, who as usual, was off on another of his flying trips, this time to Minneapolis. And Sam Gorelick, who is certain to say "What's New?" unless you beat him to it, failed to get the first word the last time we were in. A siege by legions of exhibitors had worn him out, his desk ton was cracked from the weight of the contracts, and as for Morris Hellman, — well, he wasn't around, and_ we missed watching the gyrations of the cigar that he so tenderly clasps, the inevitable cigar that resembles an orientator when he is talking over the telephone. * % % The Eden theatre, located at 436 East 61st street, was to have formally opened on De- cember 6, the feature being "Three Faces East." It was formerly called the Vernon. Equipped with DeForest sound, it is all set to go after them, and with Lou Snyder as manager, there doesn't seem to be any logical reason why they won't pile in. Sidney H. Zurakov is secretary of the Eden Amusement corporation. * * * Lou Ellman, branch manager of Pathe in Milwaukee, dropped down last week to say hello, and, incidentally, attend the game at soldiers field, the game that everyone found to be "all wet." With him was Jack Sha- piro, salesman for Pathe in that town, and together they sat and suffered. And who but Eddie Richetto was to be found sitting out on a wet bench watching the mad scramble in the mud. He is pretty well thawed out by now, and — well, anyhow, we understand that the touchdown as the cam- era caught it is more thrilling than it was at the field (if you could find it) and that those people who relied upon their radios and newspapers probably saw a more "com- fortable" game than the poor souls who wrapped themselves up in linoleum and shivered for a couple of hours. * * * And suddenly, with no warning whatso- ever, who should pop into Tess Heraty's (pardon, please, Mrs. Brady's) office but Oscar Florine. Upon saying hello we real- ized that we hadn't seen each other since we rode 1,000 miles an hour on one of the North Western crack trains, watching a pic- ture projected by one of those remarkable When Sam Schiller had his exchange in the Schiller building, using the building cut on his letterheads — when Ike van Roukle was managing exchanges for the General Film company — when the Bijou Dream (Sig Fuller, manager) was one of the big houses in the Loop — when the Laemmle Film Exchange was located on Lake street — and Pop Plough was at his Anti-Trust Exchange — when Abe Balaban was running the Circle theatre on 12th street — when Maurice Choynsky was ballyhooing in front of his picture house on South Halsted street? Those were the happy days. We are indebted to Sid for writing up this inter- esting little paragraph, and we hope it will inspire some of you who can reminisce about early film days in Chicago to write up a few "way back whens" and send them in. They're a lot of fun and everybody likes to read them. RCA contrivances, which Oscar swears by. It seems that Oscar dropped down the other morning, car all groomed, ready to start off on one of those perigrinations that takes him to the far corner of the states which bound this noble "sovereignty." Everything was ready, and for some reason or other, he looked in his pocket. $12, exactly. After some debating, he decided that such a meagre sum was hardly enough to carry him through a month, but what was most perturbing was the fact that he had had considerably more than that the night before. And finally it came to him — he'd slipped it under the little box on his dresser. But — he had a lot of fun trying to figure out when and where he had been robbed, and incidentally, he postponed his trip a day. H* % % Walter Brown, well liked and admired by everyone that has ever had the privilege and pleasure to know him, has resigned, we understand, from the staff of Electrical Re- search Products. Walt was connected with the Chicago office, and as yet has not an- nounced his new connection. Herb Washburn, who ranks ace high with everybody who knows him, and ace high with everybody who don't know him be- cause those that do know him say he's ace high with them, wandered along the Row on one of those cold days last week, throw- ing helloes right and left, and getting them all back and more, too. We didn't see him, but we'll send ours now. Hello, Herb. May we offer our sincere sympathy, and the sympathy of those that may not get a chance to offer it (we know they'd want us to), to the Bland Brothers, whose mother has passed away. Nothing Definite As Yet on Double Features Nothing definite as yet has been accomplished in doing away with the double feature "racket" which has swamped some of the neighborhood houses of Chicago, and which is caus- ing a bit of consternation in some circles, according to Jack Miller, president of the Chicago Exhibitors' Association. However, we under- stand that efforts are being made in the direction of bringing back single features, which "held the screen" prior to this. "I first turn to" N the nrst nine months of 1930, Exhibitors Herald-World had received in excess of 3,000 letters from subscribers, telling how they read the magazine. Although each one almost invariably stated I nrst turn to " and named some par- ticular feature or some particular depart- ment, all indicated that before the magazine was put away it was thoroughly read. "I first turn to " Quigley' s Editorials. Box Office Promotion. The News Section. fCrasna s Sound Box. Dad Jenkins' Column. The Pictorial Section. New Pictures. Richardson on Sound. Letters from Readers. Shreck's Broadway. The Advertisements. Jdusic and Talent. Hollywood. Short Features. Better Theatres. The Film Buyer. — say the various letters. Each writer indi- cated there was something that he especially liked and nothing he did not value within its pages. Reader interest is truthfully reflected in cir- culation figures. Year after year, the Herald- World maintains its position, far in the lead of the procession. EXHIBITORS HERALD -WORLD The Achnoiul edged Leader Quigley Publishing Co, New York Chicago Los Angeles i "A HOLLYWOOD THEME SONG" with Harry Gribben Yola D'Avril Patsy O'Leary Mack Sennett is famous for his satires on the movies themselves. And this one, kidding the theme song, is one of his greatest. The critics call it "great fun", "one long howl", "a riot." R I "c a iTTa i T ROUGH IDEA OF LOVE' with Marjorie Beebe, Frank Eastman, Mildred Van Dern If you want to give them a rough idea of love as Frank i« and Johnny demonstrate it —and a very clear idea of how funny an "action comedy'" can be — play this one. Linerica's collective sense of humor is one of the principal reasons for its greatness; one of the surest guarantees of its future. Among its most honored sons and daugh- ters have always been those who made its millions chuckle. For they do more for pub- lic morale than most of its statesmen. While you can laugh you'll never be licked. Every time you play a good comedy you are helping your box-office to win. And you are adding your bit toward strengthening the public courage — and that's all America needs now to start the ball of prosperity to rolling again. MAC K SENNETT COMEDIES "RACKET CHEERS" with Andy Clyde Daphne Pollard Marjorie Beebe "Mack Sennett still rolling 'em off their seats with good old fashioned slapstick comedy," says the Hollywood Daily Reporter. "Good stuff to satisfy the customers. Good entertain- ment for the kids." 'DON'T BITE YOUR DENTIST" with Andy Clyde, Daphne Pollard Patsy O'Leary, Lincoln Stedman Don't bite your wife if business is not 100 per cent. Get more laughs in your show and advertise them. "Here's one for real clean fun,' says Film Daily. "A corker.' ^ EDUCATIONAL FILM EXCHANGES, NO, NO, LADY" with Andy Clyde Frank Eastman Dorothy Christy Cyril Chadwick A new and funnier slant on the amateur "draw- ma"; a comedy done in the best modern manner, with plenty of the good old belly laughs. INC., E. IV. MAMMONS , President Member Motion Picture Producers and Distributors of America, Inc., Will H. Hays, President Latest Booking Facts in the Film Buyer EXH IBITORS w ^ RALD * Every seat sold now for next three weeks at two-a-day reserved-seat Grauman's Chinese Theatre, Hollywood! • Fourth record-breaking week for "MO- ROCCO" at Rivoli Theatre, New York! FROM COAST TO COAST MILLIONS ARE RAVING ABOUT MOROCCO! OST brilliantly acted and directed production of the season. Cinemaland bows low to Marlene Dietrich. Cooper wins honors Laurels piled on Von Sternberg," says Los Angeles Express. . %* !•/> * "Dietrich captured Hollywood! 'MOROCCO' should be^mme«|e at the box office. Cooper gives finest performance of careerR' praises Los Ansreles Dailv News. ^>«- J'/ Los Angeles Daily News. Hail the New Wonder Star! • a-1 HAIL Josef von Sternberg's '**% - MOROCCO GARY COOPER— MARLENE DIETRICH— ADOLPHE MENJOU PABAMOUNT-ffiY Headquarters! i/f\l Ifll Mn II Entered as second-class matter, August 20, 1917, at the Post Office at Chicago, III., under the act of March 3, 1879. Published Dprpmhpr 1^ IQTO r ui. IUI, mu. ■■ weMy by Quigiey Publishing Co., at 407 South Dearborn St.. Chicago. Subscription, $3.00 a year. Single copies, 25 cents, ^tcmuci i-j, i_^vr "I first turn to'1 N the hrst nine months of 1930, Exhibitors Herald-World had received in excess of 3,000 letters from subscribers, telling how they read the magazine. Although each one almost invariably stated 1 first turn to " and named some par- ticular feature or some particular depart- ment, all indicated that before the magazine was put away it was thoroughly read. "I first turn to " IH Qutgley's Edrtorials. Box Office Promotion. The News Section. Krasna's Sound Box. Dad Jenkins' Column. The Pictorial Section. New Pictures. Richardson on Sound. Letters from Readers. Shreck's Broadway. The Advertisements. Music and Talent. Hollywood. Short Features. Better Theatres. The Film Buyer. — say the various letters. Each writer indi- cated there was something that he especially liked and nothing he did not value within its pages. Reader interest is truthfully reflected in cir- culation figures. Year after year, the Herald- World maintains its position, far in the lead of the procession. EXHIBITORS HERALD -WORLD The Achnowl edged Leader Quigley Publishing Co, New York Chicago Los Angeles MITZI GREEN JUNIOR DURKIN V5or>:-;:>s^e^ ,*+*», Ol*^'' pir J« Hi* EXHIBITORS HERALD -WORLD December 13, 1930 PERSONALITIES OF PROVEN POPULARITY l;*XI«XI'*XF«S 1 Will Rogers 2 Claire Luce 3 Lois Moran 4 Charles Farre 5 Ruth Warren 6 J. M. Kerrigan 7 John Wayne 8 Marjorie White 9 Janet Gaynor 10 Maureen O'Sullivan MIDWINTER BOX-OFFICE WILL ROGERS ,„ Henry King's Production UGHTNIN' with LOUISE DRESSER Joel McCrea Helen Cohan Sharon Lynn J.M.Kerrigan Adapted from the stage success produced by JOHN GOLDEN Youthful romance between McCrea and Helen Cohan in con- trast with the deathless devotion of "Lightriin"', played by Will Rogers, and his wife (Louise Dresser). Laughterlongandloud. Rogers finds all there is to know about Reno-vation. As human as humanity itself. OH, FOR A MAN! with JEANETTE MacDONALD REGINALD DENNY Warren Hymer Marjorie White Directed by Hamilton MacFadden From the story "Stolen Thunder" by Mary F Watkins A normal woman can play with fame and fortune and forget everything else — for a while. Then the man comes along and nothing else matters. THE PRINCESS and the PLUMBER with CHARLES FARRELL Maureen O'Sullivan H. B. Warner Story by Alice Duer Miller Directed by Alexander Korda Wonderful family picture, as fresh and delightful as a May morning. Blithe romance between young American and lonely young princess, spiced with gusts of laughter at Joe Cawthorne, the village Poo-bah. MEN ON CALL with EDMUND LOWE Mae Clarke William Harrigan Warren Hymer Directed by John Blystone Lowe is high at the box-office. As Coast Guardsman he's a mix- ture of hardness and tenderness, tough to the men, ready wooer to the women. Great fire at sea. Romance and adventure. December 13, 1930 EXHIBITORS HERALD- WORLD PICTURES THAT PULL ATTRACTIONS UNDER SUSPICION with LOIS MORAN J. HAROLD MURRAY J. M. KERRIGAN MARIE SAXON Directed by A. F. Erickson They'll all like this. Action for the thrill hunters, romance for the romantic, gorgeous scenery for all. And Murray's gorgeous voice in the bargain! Raoul Walsh's THE MAN WHO CAME BACK with JANET GAYNOR CHARLES FARRELL From the play and story by Jules Eckert Goodman and John Fleming Wilson Screen play by Edwin J. Burke Settings by Joseph Urban A tremendous dramatic knock- out that will sweep them off their feet. Gaynor and Farrell, that mighty box office team! A story that wrings the heart, brings the tears and will go down in history as the mightiest entertainment ever offered by this gifted pair! THE SEAS BENEATH with GEORGE O'BRIEN MARION LESSING WARREN HYMER WILLIAM COLLIER, Sr. WALTER C. KELLY Story by James Parker, Jr. Directed by John Ford Submarines, "mystery ships", naval battles, red blooded romance. Plenty of action. PART TIME WIFE with EDMUND LOWE LEILA HYAMS TOMMY CLIFFORD WALTER McGRAIL From the story "The Shepper New- founder" by Stewart Edward White Directed by Leo McCarey Clever wife makes over slipping husband by giving him the air. Cute kid and homely mutt add comedy and pathos. Your crowd will like it lots. , 6 EXHIBITORS HERALD-WORLD December 13, 1930 GREATEST ADVANCE SINCE KEEPS THE HUM OUT OF PICTURES Electrical Research announces Noiseless Noiseless Recording means talking pictures with all undesired sounds barred out. No humming, hissing or scratching noises mar the pure tone of recorded speech and music. Every word and note sounds natural, clean-cut, true to life ! 5fe. This revolutionary New Process — developed by sound engineers through years of 1 study — marks a great step forward in the perfec- \ tion of talkies. Its introduction is just one more indication that Western Electric is fulfilling its promise to the motion pic- ture industry: to continually improve apparatus and methods and to make these improvements immediately available to producers and exhibitors. • • • EttPI Producer-licensees have already installed equipment for Noiseless Recording. They are now making pictures by this New Process. The first — a Paramount production entitled " The Right to Love " and featuring Ruth Chatterton — will be released this month. You will December 13, 1930 EXHIBITORS HERALD -WORLD THE COMING OF TALKIES! NEW PROCESS Recording immediately recognize the extraordinary difference. • • • Noiseless Recording will still further in- crease the popularity of talking pictures — build box office for you — attract new patrons to your theatre, even those who have always been most critical — bring old patrons oftener. They will demand pictures recorded by this method. • • • And remember — Western Electric reproducing equipment delivers sound exactly as it is recorded. That is why only Western Electric apparatus can do full justice to this wonderful New Process Noiseless Recording. ELECTRICAL RESEARCH PRODUCTS INC., 250 West 57th St., New York. Western Electric NEW PROCESS NOISELESS RECORDING i 8 EXHIBITORS HERALD -WORLD December 13, 1930 ORGANIZE NOW for 1931 selling in the Motion Picture Market YOU cannot afford to devote time and money in an attempt to sell phantom buyers. Ad- vertising and selling must be directed at targets which you know actually exist. In the motion picture market, there are 14,000 theatres which must be provided with motion pictures. Exhibitors He raid- World offers an audited cir- culation statement showing distribution to 9,342 individuals in the theatre branch of the business. No other motion picture trade paper even claims to approach that figure in total distribution. The 9,342 individuals in the theatre branch of the industry represent in excess of 95 per cent of the buying power in the United States, and a generous share of the buying power of every country in the world importing American motion pictures. If you use advertising to sell, the first choice in the trade field is EXHIBITORS HERALD -WORLD First by Every Test — Every Time Quigley Publishing Co, New York Chicago Los Angeles December 13, 1930 EXHIBITORS HERALD -WORLD 9 illi minions o fth em in COHENS & KELLYS in AFRICA with GEORGE SIDNEY and CHARLIE MURRAY Watch UNIVERSAL roll them in the aisles of the GLOBE, Starting December 19 — . % %. % mnm® ummM THOSE BIG WARNER BROS HITS GIVE YOU THE POWER The viiaphqne corp 340,000 NEW YORKERS SEE IT IN 21 DAYS! Three weeks at New York Strand, day-and- date at Brooklyn Strand and Beacon! Then the Hippodrome played it to complete S. R. O.l DOORWAY TO HELL Setting new records from coast to coastl SENSATIONAL 'WORLD PREMIERE!1 Warner Bros.Theatre, New York, doei biggest Thanksgiving business in his- tory! And first week-end tops thatl VIENNESE NIGHTS Day House Record Wrecked By 3 Hours Receipts I Never such business at- the Troy in Troy, N.Y.I And the Roosevelt in Chi- cago holds it for 3 tremendous weeks I LIFE OF THE Play it Day-and-Date with Broadway! PARTY It's the life of the box-office I I Coming "ILLICIT"- Surest Thing You Know! w The Independent Film Trade Paper EXHIBITORS HERALD WORLD Home Office: 407 S. Dearborn St. Chicago In This Issue— RKO— PATHE Pathe Stockholders Will Meet Jajnuary 3 to Act Upon Purchase By Radio-Keith- Orpheum — Pathe Will Retain 49 Per Cent of DuPont-Pathe Manufacturing Company, Declares Kennedy — Estimates Earnings of DuPont-Pathe Will Exceed the $100 Per Share of Last Year. PROTECTION Any Detailed Provisions of INew Zoning Plan That Prove Unfair to Exhibitors Wili Be Adjusted, Palfreyman Tells Exhibitors of North and South Carolina at Convention — Lightman Conducts Open Forum on Con- tract— Charles W. Picquet Is Re-elected President of Carolina Organization. COMPLETE INDEX TO CONTENTS NEWS Bine law is unconstitutional, says court in Evanston fight — Cook announces promotions of Tiffany sales executives. Distributor can sue for breach of contract despite Thacher deci- sion suspending arbitration rules, Colorado court holds in M G M case. Columbia divides distributing forces into two major units, with Phil Dunas, Western sales manager, and Lou Weinberg in charge of Eastern. "All Quiet" is attack on war only, says Laemmle, as censor board of Germany bars picture. DEPARTMENTS rhe Short Feature 37 Music and Talent 49 Box Office Promotion 41 Classified Advertising 56 Chicago Personalities, by Jim Little 58 FEATURES New Product 28 The Voice of the Industry (Letters from Readers! 55 Securities Price Range 20 Hollywood, by Douglas Hodges 32 'Produced By" — Norman Krasna 35 Sound Reproduction 38 Pictorial Section 21 J. C Jenkins — His Column 3f> ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Paramount, Eastman Ro dak, Metro-Goldwyn-Mayer, Sono Art- World Wide, Fox, Colum bia, Universal, Western Electric, Warner Brothers, General Talk ing Pictures, National Screen Service, Chalmers Publishins Company. MUSIC AND TALENT— Lou Breese, Otto Gray, Brooks Coe tumes, Leo Feist, Inc., DeSylva, Brown and Henderson. Henri A Keates, Don Galvan, Bernie Cowham. CHICAGO 407 Sonth Dearborn St. Telephone Harrison 0035-36-37-38 Cable Address: Quigpubeo EDWIN S. CLIFFORD, General Manager ERNEST A. ROVELSTAD, Managing Editor GEORGE CLIFFORD, Business Manager BOLLYWOOD 1605 North Cahaenga St. Telephone Gladstone 2118-2119 DOUGLAS HODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES NEW YORK 565 Fifth Avenue Telephone Wlckersham 2366-236? JAY M. SCHRECK, Neu York Editor HERBERT FT.CKE and RAYMOND GALLO Advertising Representatives LONDON THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 SUBSCRIPTION RATES: United States and Its possessions, Canada and all countries of the Americas — $3.00 per year; Great Britain and its colonies £1 per year. Other foreign countries— S5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. The HERALD-WORLD assumes no responsibility for the return of unsolici ted manuscripts. No manuscripts are returned unless authors so request. Editorial Cut-Rates — or Efficiency? NOW is a particularly pertinent time for the theatre owner or manager to make a careful survey of the methods of operation in his theatre, to the end that the maximum of efficiency is achieved in all the departments that go to make up the successful presentation of motion pictures. Such an analysis by the theatre man is more than likely to reveal to him the fact that real judicious and effective handling of one or more of the factors of appeal to his community will add to the box office receipts without the slightest increase in his expenditures. To rush unseeingly into a policy of "bargain" shows is to gamble with a possible loss of prestige. Double fea- tures, five-cent matinees, free tickets and the like too often become a "bargain" for only the patron and an eventual loss to the exhibitor. And the reason is twofold. In the first place, they constitute a false indictment of the mo- tion picture itself, an unsupported charge that the enter- tainment value of the current product is not sufficiently high to attract the interest of the public. The patron does not take time to learn for himself what is an indisputable fact, namely, that there never was a period in the history of motion pictures when the standard of product in general was as high as it is at present. Nor can the patron be expected to recognize that fact when the picture itself is being subordinated in the theatre's ap- peal for his attendance. Furthermore, should he attempt to reason it out, he might conclude that this theatre's man- agement has lost its grip, particularly if he notes good attendance at other theatres. If he reaches this conclusion he is coming significantly close to the truth. A second reason why the exhibitor giving "bargain" shows is likely to find himself enmeshed in a losing policy lies in the fact that it is much easier to start them than to drop them. The reasoning originally behind practically all cut-rate shows is that they will tide the box office over a temporary period, whereupon they can be eliminated with at least normal patronage restored. But the patron's mind does not work that way. Give an employe a series of bonuses and they no longer are bonuses; to him they have become a part of his salary. So too in the relations between the theatre and the patron, [f the latter has been led to expect "something for noth- ing," he considers himself duped if the "bargain" is elimi- nated. Thus the exhibitor has no one but himself to blame if patronage drops off when he returns to his original program. Instead of going outside his own field to obtain artificial restoratives for patronage, the theatre man may find the proper prescription in the conduct of the theatre itself, and that without doing anything further than improving the quality of the service which he is giving to the com- munity, or best presenting the case of the pictures he is showing. The first consideration is whether the theatre's adver- tising has been made as effective as possible. Calvin Coolidge is quoted by the Hearst newspapers as stating the following: "It is essential in the first instance to make good mer- chandise. But that is not enough. It is just as essential to create a desire for it. That is advertising." It is not enough that excellent motion pictures are avail- able and that they have been booked into one's theatre. Nor is it enough that the exhibitor has established a size- able budget for advertising them. The fact that one is spending money does not in itself guarantee that one is actually advertising. Has your advertising been effective? If not, careful in- vestigation should reveal why it is not. Has the writing of your advertising copy been delegated to a cub on the newspaper staff, or are you and your advertising depart- ment giving it careful study? Advertising of motion picture programs is subject to the same general rules as the advertising of other commodities, but how much more fascinating to the public at large are motion picture subjects) than so many other articles of commerce! Evidence of effective newspaper advertising is being presented week by week in the "Box Office Pro- motion" department of the Herald-World, in the repro- duction of outstanding advertisements of theatres through- out the country. Yet the opportunity to create a desire in the community to see a particular picture is dissipated of- ten by listless writing of newspaper advertising copy. What of your exploitation paper? Have you made a test of the comparative returns from direct mailing and hand delivery? Are you placing one-sheets in the most advantageous places? Those are all vital factors which the forward-looking exhibitor will scrutinize with care. Is the week's program being arranged to suit the circum- stances peculiar to the particular community? Study of the community itself, its likes and dislikes, should be in- troductory to any understanding of successful exhibition. For example, is the program shaped with special appeal to the children's interest on Friday nights? Friday night as the end of the school week is still a definite considera- tion for good box office in the smaller cities. There are the problems of efficient physical properties in the theatre. Is the projection service commendable? Are replacements of parts being made as early as they should be made? Do the seats assure patrons of complete comfort during the show? Is the theatre kept scrupulous- ly clean? Every day should be cleanup day in the modern theatre. Ventilation, courtesy of employes, active interest in community events — any enterprising exhibitor could double the number of factors just mentioned. But any one of these may be the factor which is building or level- ing patronage. It is certain that the exhibitor who dis- regards them is handing his patronage to other theatres or losing it, for all of them. Giving half-rate tickets to patrons is no guarantee whatsoever of increased patronage: booking good pictures, creating a desire on the part of the community to see them, and then presenting them under the most pleasing conditions — those are the surest mediums' for box office success. Exhibitors HERALD-WORLD MARTIN J. QUICLEY, Publisher and Editor _ ... Incorporating Exhibitors Herald, founded 1915; Moving Picture- World, founded 1907; Motography, founded 1909; The Film Index, founded 1906. Published every Friday by Quigley Publishing Company, 407 S. Dearborn Street, Chicago; Martin J. Quigiey, President; Edwin S. Clifford, Secretary; Georgi Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre- tpondence should be addressed to the Chicago office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every fourth week as section two of Ex iiihitors Herald- World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two of Lxhibitors Herald-World. Other publications: The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan. December 13, 1930 EXHIBITORS HERALD-WORLD 13 Pathe Stockholders Act Upon Purchase by RKO January 3 49 Per Cent of DuPont-Pathe Retained, Declares Kennedy Publix Theatres To West Coast in 3 Cities: Report Fox West Coast Theatres has taken over a string of theatres in San Francis- co, Portland and Seattle from Para- mount Publix on a twenty-year lease, ac- cording to reports from the Coast. Oscar S. Oldknow, in charge of Fox West Coast, while in Chicago Thursday, refused to confirm the report, and at Kansas City, where Oldknow had been on Wednesday, Division Manager Rho- den told a Herald- World representative that Oldknow would not discuss the subject. Negotiations Considered, Declares Harry C. Arthur (Special to the Herald-World) NEW YORK, Dec. 11.— Harry C. Arthur, general manager of Fox Theatres Corpora- tion, told the Herald- WoRLDt today that he was not aware of completion of any deal whereby Fox West Coast takes over a group of Publix houses on lease. Arthur said, however, that he knew some *uch negotiations were being considered. Would Transfer Shows To Paramount Stage (Special to the Herald-World) PORTLAND, Dec. 11.— While Fox West Coast and Paramount officials in Portland and Seattle insist they have no/ word of a merger and are inclined to doubt its au- thenticity, although admitting that their in- formation is often delayed, rumors persist here that stage shows will be transferred from the Fox Broadway to Paramount thea- tre in case of merger, with the former house running on a straight picture policy. The orchestra at the Portland Paramount is to be dropped, it is understood, on Janu- ary 1. The orchestra is also out of the Seattle Paramount, and the Metropolitan, a subsequent run house, is closed. The Fox expansion program in Oregon in- cludes the appointment of E. Marsh, as man- ager of Fox houses in Corvallis, Cal., while Edwards is transferred to Vancouver. Fanchon and Marco Plans Unit Presentations with 4 Acts, Flash and 16 Girls (Special to the Herald-World) NEW YORK, Dec. 11.— In response to numerous requests from patrons of Fox Theatres, Fanchon and Marco plans to pro- duce a unit vaudeville performance every fourth week consisting principally of headline and flash acts. The stage shows will be simi- lar to the regular "ideas" now showing on the Fox circuit. The plan calls for four acts and a flash with a line of sixteen girls. An additional act will be included when the units reach Milwaukee to continue for the balance of Eastern time. The first show opened at the Colorado theatre in Pasadena this week. Estimates Film Manufacturing Company's Earnings Will Exceed the $100 a Share of Last Year (Special to the Herald-World) NEW YORK, Dec. 11. — Pathe stockholders will convene January 3 at the company's offices to act upon the merger with Radio-Keith-Orpheum, the pa- pers for which were signed last week. By the agreement Pathe would "become primarily a holder of capital stock of Du- Pont-Pathe Film Manufacturing Company," Joseph P. Kennedy, chairman of the board of Pathe Exchange, Inc., declared in his letter to the stockholders. Kennedy called attention to the large earnings of DuPont-Pathe stat- ing: "Earnings for 1929 amounted to more than $loa per share, and it is estimated the earnings for 1930 will be greater." Pathe will retain an in- terest of 49 per cent, or 4,900 shares, of the stock of DuPont-Pathe, the re- maining 51 per cent being owned by E. I. DuPont deNemours & Company. Of the details of the RKO deal, Ken- nedy said in his letter: "The agreement with RKO involves the payment by RKO of $4,630,789 ($500,000 in cash and the remainder in 6 per cent notes, maturing in five equal annual install- ments, beginning January 1, 1932) for the Culver City Studio, Jersey City Laboratory, Pathe News, Audio Review, stars' and di- rectors' contracts, certain scenarios, furni- ture and fixtures, and three feature pictures now being released. Additional payments are to be made for such other stories as may be acquired; for prepaid expense items; and for stores and supplies inven- tory. Half of the net receipts from these three feature pictures, above $1,000,000, be- long to Pathe. The total consideration to be received from assets should be at least $4,850,000 and may substantially exceed this amount. RKO will continue distribu- tion of our pictures not purchased, for ac- count of Pathe, on a favorable basis. Would Cancel Photophone Contract "In addition to the payments to be made by RKO as aforesaid, RKO agrees to assume contracts with actors and directors and leases on rented quarters in this and foreign countries, and to enable Pathe to cancel its contracts with RCA Photo- phone, Inc. The amount payable under these contracts and leases over a period of years is not less than $2,400,000. In addi- tion, there will be a substantial saving in studio overhead expenses during the period prior to the completion of the sale, since at least four feature pictures are to be made for R K O on such terms that a sub- stantial portion of this overhead will be paid by RKO as part of the cost of such pictures." Kennedy said that DuPont-Pathe's "vol- ume of business and profits have increased steadily and rapidly since organization. Dividends are now being paid at the rate of $40 per share per annum." Cites Wide Film Possibilities Of wide film he stated that "there are possibilities of a greatly enhanced market" on its adoption. "Each 'frame' of wide film requires about three times the raw stock that a present 'frame' consumes. The spread of color should also increase the market for film, since color scenes must be shot on two or three separate negatives. The home movie market is still unde- veloped; however, 16 mm sound projectors have actually been built at moderate cost, and the development of home sound movies should enlarge the demand for amateur films." •In view of these factors, Kennedy pointed out that the opportunity for retaining posses- sion of the 49 per cent of DuPont-Pathe stock constitutes "one of the most attractive features of the agreement with R K O." Fire Strikes Oregon House (Special to the Herald-World) KLAMATH FALLS, ORE., Dec. 11.— The Orpheus theatre, operated by Harry W. Poole, was damaged by a fire that swept the downtown district here. Loss is placed at $5,000. Alexander and Rothacker Combine Sales Promotion, Production, Service (Special to the Herald-World) NEW YORK, Dec. 11. — Arrangements have been completed whereby Alexander Film Company, large producer of short length motion picture publicity, and Rothacker Film Corporation, considered the largest producer and distributor of in- dustrial educational motion pictures, combine their sales promotion, production and service efforts. The plan contemplates an exchange of common and preferred stock. The two companies will retain their corporate identities, functioning as separate organiza- tions, with merged production and distribution effort. The new Rothacker board of directors will be controlled by the Alexander company with Douglas D. Roth- acker as vice president of that firm. Combined production, circulation and service centers will be maintained at Colo- rado Springs, which is the home office of the Alexander company, at Chicago and New York. J. Don Alexander and Rothacker, presidents of the two companies, ex- press the belief that the combination will result in better service and quality at lower cost. Til 14 EXHIBITORS HERALD-WORLD December 13, 1930 BROADWAY FOX Movietone News pulled a fast one on Broadway to aid the Salvation Army's un- employment campaign. Noonday mobs were entertained by a bevy of Albertina Rasch dancing beauties and an orchestra from the Palace theatre on the island bounded by 46th, 47th, Broadway and Seventh avenue. Cir- culating through the crowds were Salvation Army fassies with their tambourines, collecting nickels, dimes, quarters, half-dollars and dol- lars for the fund to feed the unemployed nightly at this same spot. Fox had its sound truck on hand and will use the film to en- courage New Yorkers to dig a little deeper to relieve distress. It was through Fox Movie- tone News that the stunt was arranged. A Guy Fowler of Pathe has his right hand out of a sling and is again able to tickle the keys of his devoted typewriter. Guy had the ends of three fingers nipped off in an air- plane propeller. A Clarence Darrow, famous Chicago criminal lawyer, the center of interest as C. C. Petti- john's luncheon guest at the Motion Picture club. Billy James, exhibitor leader of Colum- bus, handshaking with friends. A The Motion Picture Basketball League, composed of teams from Fox, R K O, Warner Brothers and Pathe, started its season last week with games played aboard the U. S. S. Illinois. The Pathe outfit took over Warner in the first game and Fox trimmed R K O, but not badly, in the second. Spectators danced between bouts. A Warren Nolan, United Artists p. a., sends through his stuff with this little footnote: "If you people don't like this name we can make up some sandwiches instead. And if you like our little offering, won't you write to the station through which this program is coming to you?" According to Warren, the United Press checked rumors published in South American papers that Gloria Swanson was dead. And Warren replied that Gloria "is living happily ever after in Beverly Hills," and added that "all the other United Artists are alive, too." A None other than Roxy himself is due for a speech this week at the regular weekly luncheon of the A M P A S, who have hired the main dining room of the Dixie hotel, A The Capitol Grand orchestra, with Yasha Bunchuk wielding the baton, has been selected with Will Osborne and His Band as one of two official music making aggregations for the supper dance to be given West Point cadets and Annapolis middies following the Army- Navy football battle on December 13. The roof of the St. Regis is the address, and the proceeds of the game go to relief of the unemployed, as some people may have heard already. The Capitol is all wrapped up in this football affair. The official football, bearing the personal signature of Herb Hoover, is reposing in the inside foyer of the theatre for one day. Not only that, but they sent along two Marines to guard the pigskin. Overnight the ball will have a private com- partment in the theatre safe where it will repose on a cushion. Last Saturday morning at the Criterion theatre, Paramount held a special showing of "Tom Sawyer," at which were three representatives from every high school in the Metropolitan district. For the four best reviews on the film, Paramount will pay $100 in prizes: $50 for first, $25 for second, $15 for third, and $10 for fourth. This will probably result in an exhibition of reviewing as it should be done. JAY M. SHRECK. u Truth About Youth" Which is the title of the First National production, scenes from which are shown below. A modern story, we presume, with a story of night club life included in the plot. However, we do know that the cast is — well, may we give you the names of some of the players who are included in the cast: Loretta Young, Conway Tearle, David Manners, Yola D'Avril and Myrna Loy. * &- ■ . '" "1 :* : . * . if',.. * Jb i m ■ f f'\ w 1 i »'«,* oBHf : — ip'*e 'iu ra i egjjL, ■ ^ * Problems to solve. Looks like an accusation. December 13, 1930 EXHIBITORS HERALD -WORLD IS General Pictures to Aid Idle by Adding 75 to Its Sales Force Additional Staff Will Sell Parts for Phono film; Factory Output at Full Blast (Special to the Herald-World) NEW YORK, Dec. 11— General Talking Picture Corporation, manufacturers and dis- tributors of DeForest Phonofilm, are adding 75 additional salesmen to their staff before Christmas, according to the present plan. The augmented force will work out of the home office in New York, selling spare and im- proved replacement parts for the Phonofilm. The addition has been made at this time with a view to aiding the unemployment situation by M. A. Schlesinger, though origi- nal plans called for the sales growth follow- ing the completion of 2,000 Phonofilm ma- chine installations, of which some 1,800 have been finished up to now. Schlesinger, president of General Talking Pictures, commenting on the new develop- ment, said: "The company has kept its fac- tory and manufacturing units working at full blast to make available $250,000 worth of •spare parts for the Phonofilm in anticipation of this drive to give employment to worthy and capable men. We certainly hope that the exhibitors of the country will help us in our efforts to alleviate the unemployment situation." An educational campaign will be immediate- ly undertaken by the company, instructing ex- hibitors in the best operation of the Phono- film and acquainting projectionists with the use of the machines. This new sales effort will also mark the beginning of the newly developed plan for servicing the equipment in the field. More than 80 engineers will be centrally located at 22 key points throughout the country. Time for Unstinted Advertising, Better Films, Says Morris (Special to the Herald-World) NEW YORK, Dec. 11— The need of the moment is better pictures and unstinting ex- penditure of money to advertise them prop- erly, Sam E. Morris, vice president and general manager, declared at a special execu- tive conference held at the Warner home offices yesterday. Sounding a note of optimism, Morris said: "The greatest error that can be made now is to cheapen product in any way. Business men who do this not only lack courage but lack faith in their own material." He stressed the point that ills now existing in industry have their origin within industry itself. He declared the outlook for 1931 is very good and commented : "Persons who are tightening their purse strings are doing die industry a lot of harm." Speaking of the First National and War- ner prospects, he said, "Warner Brothers and First National are in a wonderful condition regarding the future. We can look forward with enthusiasm to next year by reason of die product ready for release." Consolidated' s 50 Cent Dividend Payable Jan. 2 (Special to the Herald-World) NEW YORK, Dec. 11.— Consolidated Film Industries has declared regular quarterly divi- dends of 50 cents on both preferred and com- mon stock, payable January 2 to stockholder? of record December 18. Any Unfair Zoning to Be Made Right, Carolina M P T O Told Palfreyman Advises Convention That New Plan Can't Be Expected To Satisfy All at Start — Lightman Conducts Open Forum On Contract — Picquet Re-elected President (Special to the Herald-World) CHARLOTTE, N. C, Dec. 11. — Any detailed provisions of the new zoning system that proved unfair will be promptly adjusted, David Palfreyman of the M P P D A assured members of the Theatre Owners Association of North and South Carolina at their annual winter convention here Tuesday. Palfreyman reminded the exhibitors that the plan is new and that it could not be expected to prove entirely satisfactory to all at the start. M. A. Lightman, of Memphis, president of the M P T O A, was one of the principal speakers of the day, and conducted an open forum discussion after explaining the pro- visions of the proposed new uniform contract. Charles W. Picquet of Pinehurst, N. C, was re-elected president of the association. Albert Sottile of Charleston, S. C, was named first vice president and W. H. Hendrix of Greensboro, N. C., second vice president, W. T. Gray and Mrs. Walter Griffin of Charlotte were re-elected treasurer and secre- tary, respectively. H. E. Buchanan of Sylva, N. C, was re-elected chairman of the board of directors, composed of the follow- ing other members: J. E. Simpson, Gastonia, N. C; J. M. O'Dowd, Florence, S. C; M. F. Schnibben, Florence, S. C; H. S. Kinsey, Greens- boro, N. C; Warren Irvin, Charlotte, N. C; Frank Stough, Davidson, N. C; and George Farr, Lancaster, S. C. More than 100 theatre owners of the two states attended the convention, which was said by officials to have had the largest at- tendance of representative exhibitors in the history of the association. The exhibitors concluded their meeting with a dance Tuesday night at the Woman's Club Building. Another social feature was a buffet luncheon given the members by John Mangum, of the Tiffany office at Atlanta. In the absence of Judge F. O. Bowman of Chapel Hill, who was scheduled to speak, A. F. Sams of Winston-Salem delivered a brief address. Charles H. Fitterly of Bound Brook and Wil- liam A. Allgair of South River. Sydney Samuelson, president, presided, with Louis Nizer as toastmaster, calling on Tom Meighan. James^R. Grainger, Leo Brecher, Truman Tal- ley and Glendon Allvine. 300 MPTO Members Fete Joe Lee, Manager Herbert M. Wilcox Elected to ERP1 Vice Presidency (Special to the Herald-World) NEW YORK, Dec. 11.— Herbert M. Wil cox was elected vice president in charge of operating of Erpi at a meeting of the di- rectors held this week. Wilcox will report to J. E. Otterson, president of the company, effective January 1, 1931. The new vice president has been operating manager in charge of installing and servicing Western Electric sound equipment. He has been associated with Western Electric since April, 1926, going in as operating manager of Erpi when the latter company was formed in January, 1927.1 Previous to that he was under Otterson for 11 years with the Win- chester Repeating Arms Company. KOA1 %% Dividend Is Payable Jan. lf Orpheum Circuit Pays 2 Per Cent (Special to the Herald-World) NEW YORK, Dec. 11.— Keith-Albee-Or pheum Corporation has declared a regulai quarterlv dividend of one and three-quarters per cent on preferred stock. This will be payable January 1 to stockholders of record December 20. A quarterly dividend of 2 per cent on pre- ferred stock has been declared by the Orpheum circuit, which is also payable January 1. For 1931 Is Approved (Special to the Herald-World) NEW YORK, Dec. 11.— The budget of the Film Boards of Trade for 1931 was passed today at a meeting at the offices of the M P P D A. The budget was presented h\ C. C. Pettijohn, chief counsel. For Fox in New Jersey film Boards9 Budget (Special to the Herald-World) NEW YORK, Dec. 11.— Forgetting age old differences between theatre owners and film sellers, 300 members of the MPTO of New Jersey gave a luncheon at the Hotel Astor to Joe Lee, New Jersey branch manager for Fox. Three mayors were among the guests, in- cluding Frank Doney of Perth Amboy, Franklin Denies Negotiating or Closing Any Financing for Future Activities Blanket denial of negotiating or closing any financing in connection with numer- ous reports as to the future activities of Harold B. Franklin, former president of West Coast Theatres, is made in an announcement by Franklin. "Despite rumors to the contrary, I have neither negotiated nor closed for any financing in connection with future activities," Franklin stated. "My staff and 1 have been making a careful survey of conditions throughout the country and the results of this survey will finally determine my future plans. "It is a wellknown fact that business conditions at present warrant most careful consideration, and any activity that I finally undertake will be founded on a strone financial structure. At the proper time T will wake known my plans." r 16 EXHIBITORS HERALD-WORLD December 13, 1930 Columbia Divides Distributing Forces into Two Major Units Phil Dunas Named Sales Manager for Territory West of Detroit — Lou Weinberg Heads Eastern District — Both Promotions Are Made from Within the Organization (Special to the Herald-World) NEW YORK, Dec. 11. — Columbia Pictures has divided its sales offices throughout the country into two major units, east and west of Detroit, in order to handle distribution and general sales activities more efficiently. will operate the Grand Central theatre in St. Louis, Missouri, as a legitimate stock theatre. The film company, which owns the house, is already selecting a permanent stock company for the production of successful stage plays at popular prices. Though nothing in rela- tion to the possibility of this house being the first of many was said, it is understood as at least probable that others will be opened, depending perhaps, on the success of this initial venture. Joseph Hayden, who has in the past directed the summer stock company at Eilitch's Gar- dens in Denver, Colorado, with pronounced success, will be the stage director. It is planned to open the house during Christmas week, with a Broadway success as the opening attraction. Jacob Wilk, speaking for Warner Brothers said in regard to the plan, "There is real need of a good stock company in St. Louis and Warner Brothers are going to supplv it. It is the purpose to present all of the Broadway plays as rapidly as we can secure them. If we come across original plays in manuscript that we deem worthy we will make them known. We will get up production for all of the plays we present and give them with artistic attention to detail." Phil Dunas, formerly district manager for the Midwest territory, has been ap- pointed to the post of Western sales man- ager by P. H. Goldberg, general sales manager. Lou Weinberg, heretofore in com- plete charge of Columbia's short subject product in this country, will assume a similar position in the East. Both will make their headquarters at the home office in New York. How Offices Are Divided Dunas will be in complete charge of the following offices: Chicago, Denver, Des Moines, Detroit, Indianapolis, Kansas City, Los Angeles, Milwaukee, Minneapolis, Omaha, Portland, Oregon, Salt Lake City, San Francisco, Seattle, St. Louis, Missouri, and Butte. Under the supervision of Weinberg in the East will be: Albany, Atlanta, Boston, Buffalo, Charlotte, N. C, Cincinnati, Cleve- land, Dallas, Texas, Memphis, Tenn., New Haven, Conn., New Orleans, New York City, Philadelphia, Pittsburgh, and Wash- ington, D. C. The two appointments are said to be in line with the company's policy of promo- tion from within the organization where it is merited. Dunas joined Columbia after association with United Artists, where he was branch and district manager. Prior to that he held important posts in the sales organization of Universal. Weinberg has been connected with the company in the capacity of special New York representative for six years, having previously occupied a position with the sales department of Fox Film, leaving that organization to become assistant sales man- ager for Selznick. New St Louis Legit To Test WB Stock Chain Plan: Report (Special to the Herald-World) NEW YORK, Dec. 11.— A simple and ef- fective manner of ascertaining the possible screen value of plays and the development of ambitious stage talent for picture work, is believed to be the thought behind the an- nouncement by Warner Brothers that they Exhibitors Ask Canadian Government to Prevent Charging of Music Tax (Special to the Herald-World) OTTAWA, ONT., Dec. 11.— The Canadian government has been asked to amend the copy- right law to make it impossible for the Per- forming Rights Society to collect an annual music seat tax. The request was made by the Canadian As- sociation of Exhibitions and Fall Fairs to pre- vent collection of the music tax for the play- ing of copyrighted music in theatres or fairs. The $300,000 BakersReld Will Open Christmas Day (St'rrial to the Hrrald-World) BAKERSFIELD, CAL., Dec. 11.— The new Bakersfield theatre, erected at a cost of more than $300,000, and said to be the largest house between Los Angeles and San Francisco, will be formally opened Christmas day. Report Dissatisfied Members of Allied Texas Unit Have Organized a New Group (Special to the Herald-World) NEW ORLEANS, Dec. 11.— Expressing dissatisfaction with the Allied Theatre Owners of Texas, a group of independent theatre ov/ners have been reported as forming the nucleus of a separate organization, which will probably be known as the Motion Picture Theatre Owners' Protective Association of Texas. It is under- stood that the new group is made up of, in a large part, former members of the Allied unit who have become dissatisfied, they have declared, with the stand taken on him censorship by the president of the Allied group, Will Horwitz. The meet- ing was held at the Adolphus hotel. Judge Roy L. Walker of Lampasas acted as temporary chairman. Walker I. S. Melcher of Dallas, O. E. Englebrecht of Georgetown, O. B. Bridges of Houston e?TZ RrerevSs oi Menard- Clinton DeWolf of San Saba, Sam HeHin of Cameron and W. H. Gwynn of Terrell were elected directors. Warner, Fox and Loew Unite in Jersey City Benefit (Special to the Herald-World) NEW YORK, Dec. 11.— On Satur- day, December 13, at the Stanley the- atre in Jersey City, will be held a monster stage performance in which Warner, Loew and Fox theatres are uniting, for the beneht of the unem- ployed of Jersey City. The complete presentation, exploitation and physi- cal conduct of the show is through donation and contribution, so that the entire receipts will go to the may- or's fund. Union members employed in the theatres, including stage hands, have donated their services through the courtesy of their locals for the performance. General admission will be $2, with 200 reserved loges to be sold at a premium. Numerous stage and screen stars have volunteered as participants in the show. Texas Allied Wants The Exhibitor, Not U. S,, to be Censor (Special to the Herald-World) DALLAS, Dec. 11. — A resolution ha» been passed bv the Allied Theatre Owners of Texas qualifying its stand on censorship with the statement that the organization, "in principle, would deplore censorship, politi- cally administered, either locally, state-wide or national." The resolution follows state- ments by William Horwitz of Houston, president of the association, which were generally construed to mean a demand for official censorship. After citiner the efforts of the AMPPDA to control the moral tone of motion pictures and indicating that these efforts have fallen short of success, the resolution declares: "It is therefore essential that in order to avoid political censorship, this power be given at least a trial in that branch of the industry most affected by its abuse; and we, therefore, demand that that power be vested in the exhibitor and his organization, in order that an honest and sincere effort be made to do what has been promised, but promised with insincerity and dishonest intent. "Unless some sudi plan is put into effect, we, as an association and as individual inde- pendent exhibitors, feel that we cannot oppose reformation along this line, even though it should mean a political system of censorship, to which in principal we demur." Besides Horwitz, the signers included Rubin Frels of Victoria, E. J. Callahan of Crockett, A. V. Wade of Gainesville and A. W. Lilly of Greenville, all officials, and ten others who are directors. Cashier Is Heroine of Second Holdup in Month (Special to the Herald-World) PORTLAND, Dec. 11.— Dorothy Ford, brave little cashier at the Fox Hollywood theatre, upon being compelled to again "hand it over" grabbed a few stray rolls of change and gave them to a near mid-night robber, successfully hiding a roll of bills containing several hundred dollars. This is the second robbery of this surburban house during the past month. Keeping Hospital Busy SAN FRANCISCO.— George Roesch of the Fox West Coast publicity staff for Northern California is recovering from an appendicitis operation here. Phil Weinstein, local manager for Columbia pictures, is also in a hospital for treatment. December 13, 1930 EXHIBITORS HERALD-WORLD 17 Louis Goldstein to Manage Columbia In Latin America (Special to the Herald-World) NEW YORK, Dec. 11.— Columbia Pic- tures has appointed Louis Goldstein as sales manager of Latin American countries, in a further effort to strengthen its foreign operations. Goldstein has already left for Mexico, where he will first make a study of dis- tribution conditions there, with a view to determining whether the present franchise system should be maintained or the estab- lishment of Columbia branches in that ter- ritory substituted for it. The new sales manager has had extensive experience in South America, having been lately connected with M G M as manager of the company's Cuban and Central American offices. Prior to that he was associated with First National. He is said to be perfectly familiar with Spanish, Ger- man and French. His headquarters will be in New York, but he will spend a great deal of his time travelling through South Amer- ica. This additional attempt to further expand its distributing organization by Columbia follows closely the recent appointment of Joseph Friedman as Continental manager, Lou Metzger as special foreign representa- tive, and several other similar assignments. Blue Law Is Unconstitutional, Says Court in Evanston Fight Kentucky City Offers Another Important Sunday Show Develop- ment in Action of Churchmen Seeking Enforcement Through Threat of License Revocation Attacks in the spirited battle of words and writs over the Sunday show issue were conducted this week along two brand new fronts, with both assaults having possible outcomes of far-reaching effect. The in-again-out-again squabble in Evanston, North Shore suburb of Chi- cago, bounced back into court, and this time not the recent referendum on the issue, but the venerable blue law itself came into the purview of the court, resulting in the precedential verdict that the law itself was unconstitutional and therefore void. i Report Hines Ousted at Cleveland for Divulging Wire to Marx Brothers (Special to the Herald-World) CLEVELAND, Dec. 11.— Sudden replace- ment of Frank Hines, manager of the RKO Palace, with J. Knox Strachan, who has been connected with the RKO Hippo- drome, has film circles here buzzing, with the report being circulated that Hines' dis- missal was caused by his showing of a confidential telegram to the Four Marx Brothers. The story is that the Marx Brothers, booked into the Palace at $9,000 a week, were advised not to accept the engagement if Groucho (Julius) had not sufficiently re- covered from his recent operation in Chi- cago to enable him to do his customary act. Groucho did only two shows a day while the other three brothers did the cus- tomary four. Then, according to the reports in theatre circles, Hines was instructed by wire to make a deduction from the act's salary and $800 was deducted. This is the telegram the contents of which Hines is said to have divulged. In Owensboro, Ky., the activity involved the licensing of theatres, placing in jeopardy the right of their proprietors to operate them. And these developments were aside from the dubious victory of Mattoon, 111., where exhibitors, granted permission to operate on Sunday if the shows were opened by prayer properly conducted, couldn't find a minister to lead the "congregation." Seeks to Enjoin Police The decision on the Evanston ordinance was delivered in superior court by Judge Phillip Sullivan in a suit brought by the Union Bank of Chicago, receivers for the Varsity theatre, for an injunction restrain- ing the Evanston police from interfering with Sunday performances. After years of belief that motion pictures would never sully Evanston's superior Sab- bath, the law against them nevertheless be- came an issue, and following several tries at the polls, a proposal to repeal the law won at an election last spring. When the city council refused to repeal the law in response to the demand of the people, suit was begun, and Judge Sullivan's decision follows a recommendation of a master in Chancery, George Gorman, that the police be restrained. Ministers Adopt New Tactics Judge Sullivan held that the referendum constituted no mandate on the city council, but he declared the existing ordinance unconstitutional because it discriminated against persons of religions which did not observe Sunday as a holy day, and he intimated that he would enjoin the police from interfering with Sunday shows. The drastic action in Owensboro was taken by the Ministerial Association and follows a long fight on Sunday shows in which exhibitors have submitted to weekly arrests and fines. Having failed in their Freuler Back from Coast Conference on Campaign For New Big 4 Westerns (Special to the Herald-World) NEW YORK, Dec. 11.— John R. Freuler, president of Big 4, which specializes in West- erns, has returned from a tour of offices and production units on the West Coast, during which he held conferences concerning pro- posed campaigns for the new season's pro- gram. These confabs marked the first actual con- tact of the executive head of the company with the staffs Of the various offices, and were held to ascertain both circuit and independent ex- hibitor reaction to the talking Westerns. Freuler expressed the belief that the coming year should see a definite turn for the better in the industry, as well as being particularly important to the independent producer and exhibitor. No Movies, No Gas, No "Nuthin' " (Special to the Herald-World) BELLOWS FALLS, VT., Dec. 11. — Everything in this town was closed up as tight as a drum last Sunday, all because of the activity of a hundred or more "blue noses," who through a petition signed by 100 of their num- ber demanded the strict observance of the laws of the state. Villagers wandered about disconsolately, un- able to attend a Sunday movie, with- out so much as a game of miniature golf to relieve the monotony, while motorists who had failed to load up their cars with oil and gas found themselves out of luck. No news- papers were on sale, drug stores were closed and even an ice cream soda was taboo. efforts to stop Sunday shows by causing the arrests of all exhibitors and employes violat- ing the old blue law, the organized church- men have petitioned the city commissioners to pass an ordinance introduced at their behest, providing the following procedure in the licensing of theatres: Provisions of Measure 1. Applications for licenses must be pub- lished in newspapers for a period of 30 days before issuance. 2. Application for license must be accom- panied by an affidavit stating that the Sun- day closing law has not been violated. 3. Employes may be charged with a new violation for each time they return to the theatre following their arrest for Sunday law violation. 4. Violation of the ordinance empowers the authorities to cancel the license, and continued violation empowers the city to cut off from the theatre all water supply and electric current. The city commissioners refused to act on the measure, the city attorney asking foi time to study it. Sentiment for Sunday Shows Also in Owensboro, the Strand Amuse- ment Company, operators of two theatres, has appealed the circuit court decision hold- ing it guilty of blue law violation. It is pointed out that if successful here, similar tactics might be resorted to by Sunday show opponents elsewhere. In Richmond, Ky., Sunday show foes are having more difficulty, a resolution to ousi the chief of police for not enforcing the blue laws having failed to receive any action. Richmond juries also have turned in noi guilty verdicts in the several Sunday show cases brought to trial, while efforts of Rich- mond churchmen to get the public to sign pledge cards promising not to attend Sun- day shows, have met with no appreciable success. May Give Benefit Shows (Special to the Herald-World) ALBANY, Dec. 11.— Although the village of Gouverneur, N. Y., turned thumbs down last summer on Sunday movies, the board of trustees last week decided to permit Sunday shows if given as a benefit to such institutions as hospitals, etc. James Papa- yanokos, owner of the Graylin theatre in the village, is planning for a couple of benefit shows in the near future. Gives Up Sunday "Attempt" (Special to the Herald-World) MAPLE SHADE, N. J., Dec. 11.— After a prolonged fight over the question of Sun- day movies in the town of Maple Shade, N. J., Jacob Becker, manager of a theatre, announced, on December 4, that he would give up the attempt to open his theatre on Sundays, thus ending a meeting called by church officials to protest against Sabbath shows. 18 EXHIBITORS HERALD-WORLD December 13. 1930 Erpi Experts Map New Service for Noiseless Recording Process Fifty Supervisors and Technical Inspectors Cooperate to Effect Elimina- tion of Interfering Sounds in Reproducing Equipment (Special to the Herald-World) NEW YORK, Dec. 11. — Erpi is concentrating on the development of a new system for servicing Western Electric sound apparatus, which was made necessary by the introduction of the so-called "new process noise- less recording." More than 50 service department supervisors and technical inspectors are meeting here this week in the working out of the new arrangement. the Mogler theatre December 2, 1929. The police have never apprehended the bandits. H. M. Wilcox, operating manager for the company, in discussing the new develop- ment, said, "This new process of recording eliminates all extraneous noises from talk- ing pictures, and if theatres are to receive the advantage of the new method, the re- producing equipment must, in itself be noiseless." He noted further that a complete upward revision of the present stand- ards of "permissible noise" in sound reproduction is inevitable, no matter what the origin of the noise may be. Heretofore, he said, inherent film noises have almost completely cov- ered the extraneous sounds of the theatre, but, with the new recording, such noise becomes objectionable to the theatre audience. The Erpi organization is making every effort to check equipment immediately, an- ticipating the release this month of Para- mount's "The Right to Love," the first pic- ture to be made with the "noiseless re- cording." At first these efforts will be concentrated on those houses showing films recorded with the new method, but eventu- ally all theatres using Western Electric equipment will be similarly treated, it is understood. The service department is cooperating with the engineering organization in the carryine out of this program Erpi Installations Mount to 4789 in U.S.; 73 18 for World (Special to the Herald-World) NEW YORK, Dec. 11.— According to the latest report, just issued, world wide in- stallations of Western Electric sound sys- tems now total 7,318, with 4,789 "in the United States. "Sunny" Breaks Record in San Antonio; Held Over (Special to the Herald-World) SAN ANTONIO, Dec. 11.— So great was the business on "Sunny," starring Marilyn Miller, which was scheduled for only a week's run, was held over for three days and the result was that this First National picture set a box office record for ten days at the Empire theatre. This is the first holdover for this film house since it has be- come independent last January. Mogler' s Widow Pays $5,000 for Bond Forfeit (Special to the Herald-World) ST. LOUIS, Dec. 11.— Mrs. Adelaide Mog- ler, widow of State Senator Joseph Mogler of this city and administratrix of his estate, has given the criminal court a check for $5,000 United Artists and the Fox Hollywood in Portland, and the Liberty and Astoria theatres in Astoria, Ore. These arrange- ments were made during the recent visit here of Howard Sheehan, vice president of Fox West Coast Theatres, Inc. Transfer of stock gave Parker one-third ownership in the newly organized Fos Portland Theatres, Inc., and coincident with the change Messrs. Parker and Chas. C Couch, Parker's assistant and who has been associated with Parker in his theatrical ventures for the past 15 years, has moved their offices from the Rivoli to Fox Broad way theatre. Floyd Maxwell, who" has been in com mand of the Fox West Coast interests in Oregon has been transferred to take direct command of the up-state Fox West Coast interests in Oregon, supervision over the theatres in both Medford and Eugene, Ore., and has transferred his headquarters to the Music Box theatre building at Broadwa> and Stark. J. J. Parker President Of Newly Organized Fox Portland Theatres, Inc. (Special to the Herald-World) PORTLAND, Dec. 11. — Negotiations have finally been completed between Fox West Coast Theatres, Inc., and J. J. Parker whereby Parker is made president and as- sumes supervision of Fox Portland Thea- Talking Films Credited For 3^ Million Jump of British Amusement Tax (Special to the Herald-World) LONDON, Dec. 11.— A report issued b> the customs and excise commissioners shows that taxes on entertainments have increased 700,000 pounds, or approximated $3,500,000, during the past year. This gain is recorded in spite of England's 5,000,000 pound drop in general revenue for the year. The increase in entertainfnent revenue it attributed, in a large measure, to the large number of sound installations in theatres Talking pictures are credited with bringine thousands of new patrons. "Devil to Pay" Follows "Hell's Angels" at Gaiety (Special to the Herald-World) NEW YORK, Dec. 11.— The United Artists film, "The Devil To Pay," with Ronald Col- man in an original screen play by Frederick Lonsdale, will follow "Hell's Angels" at thf Gaiety here on December 16. Ohio MPTO Cautions Members on Breach Of Contract In Spite of U. S. Decision (Special to the Herald-World) COLUMBUS, Dec. 11. — In a letter to members of the M P T O of Ohio, P. J. Wood calls attention to the recent decision by the U. S. Supreme court concerning Judge Thacher's ruling on compulsory arbitration. In one case it affirmed it, and in another the reverse was true. The wording of the letter, in commenting on this, is as follows: "Therefore, if undue advantage is taken of the distributor by unscrupulous exhib- itors by reason of the two decisions, in the final analysis, the honest exhibitor must stand the entire additional cost to the industry." 20 EXHIBITORS HERALD- WORLD December 13, 1930 NEW BOOKINGS Tiffany Carl J. Goe, assistant general sales man- ager, has completed a deal whereby Publix will play the eight Ken Maynard outdoor Westerns in the following territories: Okla- homa, Marion, Enid and Chickasha; in Tex- as, Abilene, Brownwood, Brownsville, Cor- cicana, El Paso, Harlington, McAllan, Oaris, Waco and Wichita Falls. He also has closed with Publix for "The Third Alarm" and "Extravagance" for houses in the West and Southwest. The en- tire Tiffany Western product has been booked by the Fox Midwest circuit. Columbia The Cooperative Theatre Service Com- pany has followed the deal of last week call- ing for showing of the "Superior Twenty" in 26 houses of the chain, with a second ar- rangement covering 20 additional theatres. This gives Columbia representation in 46 houses in the Detroit territory. Among the houses in the deal are: in De- troit, The Grand-Victory, Dexter, Park, Frontenac, Kramer, Martha Washington, Olympic, New Home, Garden, Warfield, Wolverine, Imperial, Graystone, West End, Pasadena, Crystal, Oakman and Coliseum; the Rae in Ann Arbor and Ritz in Mus- kegon are also included. Big 4 Two Warner houses, the Gem in William- atic, Conn., and the Strand in Waverly, Mass., have booked this company's West- erns through Marcel Mekelburg of the World-Art Pictures of Boston. Sheffield Exchange System of Portland, Oregon, has completed arrangements for the first series of six talking Westerns with Fox West Coast Theatres for showing in Vancouver, Washington. Another Big 4 deal, with the East Texas Theatres Corporation, calls for the entire series of Westerns to be exhibited in the following towns: Beaumont, Port Arthur, Orange, Lufkin, Nacogdoches, Longview, Marshalland, Jacksonville. Sono Art- World Wide Four independent circuits have booked the entire product of this company, in addi- tion to Publix New England closing for two of the current specials in 32 territories, "Costello Case" and "Reno." The four chains are: Midwest Theatres circuit, Momand theatre, Roy Cooper cir- cuit and co-operative film booking offices of Detroit. These deals cover a total of 26 pictures. The entire product also has been sold for first run at Worcester, Springfield and Fall River, Massachusetts. Pathe The Danz-Lukan circuit, known as Far West Theatres and operating houses in Seattle, has signed for the entire series of Van Beuren product, released through Pathe, consisting of the Grantland Rice Sportlight, Aesop's Sound Fables and the Vagabond Adventure series. John Danz and L. O. Lukan, formerly branch manager for First National, recently have acquired these theatres, which were operated by Universal. Fitzpatrick The FitzPatrick Traveltalks, created by James A. FitzPatrick, have been booked by the Paramount Publix chain for theatres throughout the country. This deal marks the second of this series bought by Publix. By Fifth Stench Bombing Brings $1,000 Reward Fresno Commission (.Special to the Herald-World) FRESNO, CAL., Dec. 11.— Fresno of- ficially has declared war on the stench bomber who for the fifth time has planted bombs in the nonunion Majestic theatre. The City Commission has placed a $1,000 appropriation in the hands of the mayor for a private sleuthing to apprehend the vandal. The Majestic is a second run theatre operated entirely by its three owners. The latest bombing was successfully perpetrated despite the vigilance of two policemen who had been stationed at the house. Remodel Dayton Colonial (Special to the Herald-World) DAYTON, OHIO, Dec. 11.— An expendi- ture of more than $50,000 is being made for the remodeling of the R K O Colonial the- atre here. The daily performances are continuing uninterrupted while the remodel- ling goes on. Lichtman Speaks At Gathering of Eastern Salesman (Special to the Herald-World) NEW YORK, Dec. 11.— Al Lichtman, sales chief of United Artists, held a sales conference last Sunday, at which all sales managers and salesmen from Eastern terri- tories were present. Lichtman noted the accession of Samuel Goldwyn to the Art Cinema production post as the beginning of a new era in the company's history. The sales head spoke at both morning and afternoon sessions and Paul Berger chief of the Eastern Division, also spoke at the later meeting of the day. Sales rep- resentatives from New York, Philadelphia, Washington, Boston, New Haven, New Orleans, Atlanta, Charlotte and Canada attended. Next Sunday Lichtman will address a similar group in Chicago. Louisville Paper Thinks U. S. Needs Dime Shows And 25 Cent Haircuts (Special to the Herald-World) LOUISVILLE, Dec. 11.— Suggesting and urging that 10 cent shows be brought back to the theatre, the Herald Post in this city publishes an editorial in which it endeavors to prove that the country needs, if not nickelodeons, then dime shows. "As the purchasing power of the dollar increases," reads the argument, "so does the purchasing power of the dime. And so, if we are not back to the nickelodeon, we are by way of being promised a visualized Dime Drama. That is what the theatre needs." James B. Brown, publisher of the Herald Post, was president of the BancoKentucky and the National Bank of Kentucky, insti- tutions which failed in a crash November 17 Daughter of Pioneer Producer Weds Author (Special to the Herald-World) LOS ANGELES, Dec. 11.— Gloria Black- ton, daughter of the late J. Stuart Blackton, pioneer film producer, was married to Cor- nell Woolrich, author, last Saturday. SECURITIES PRICE RANGE Week Ending December 10 (Special to the Herald-World) NEW YORK, Dec. 11. — After several days of weakness, stocks staged a comeback in Tuesday's trading. AT&T showed a gain of one-eighth of a point, Eastman Kodak was up 2y%, General Electric, ^, Radio Corporation, %- There were further declines on Wednesday. Following is the summary for the past week: NEW YORK STOCK MARKET Sales American Seating _ _ 1,100 Brunewick-Balke-Collender ..._ 3.600 Celotex _ 1.200 Do. ctfs _ 1,900 Do. pfd _.._ „ _... 400 Consolidated Film _ 1,700 Do. pfd 2,200 Eastman Kodak _ „ 29,000 Do. pfd. .' ' 50 Electric Storage Battery 2,100 Fox Film "A" _ _.„ "~~l. 6o!600 General Theatre Equipment _ _. 17,500 Loew's, Inc „ _ 39,700 Metro-Goldwyn-Mayer, pfd 700 Mohawk Carpet 1,500 Paramount _ _ 26,300 Pathe Exchange 13,700 Do. "A" 5,900 Radio Corporation 387,200 Do. pfd. "A" _ 2J00 High Low Close 8 5 7% 11% 11 11 8 7 7% 7% 7 7% 25 24 24% 13% 13 13 18% 17% 17% 166 152% 157% 130 129% 129% 60% 55% 55% 32% 30 30% 18% 16 16% 57% 54 54% 25% 24% 25% 11% 11% 11% 4596 41% 42 4 3% 3% 7% 6% 6% 17% 14 14% 50% 49% 49 % Sales Do. pfd. "B" 8.500 Radio Keith Orpheum 97,200 Shubert Theatres ,. 2.200 Universal Pic, 1st pfd _ 30 Warner Brothers 65,030 Do. pfd 100 CHICAGO STOCK MARKET Balaban & Katz 280 General Theatres', Inc 1,950 Marks Brothers, cvt. p 120 Morgan Litho 450 U. S. Gypsum 3,550 NEW YORK CURB Columbia Picture; 300 Do. vtc 800 Fox Theatres - 6,600 Loew's, war 1,500 National Screen 600 Sentry Safety 2,000 Technicolor, Inc 7,800 Trans- Lux 1,300 U. S. Gypsum 300 High Low Close- 43% 33% 36%, 21% 19 19% 6% 5% 5% 38 38 38 18% 16% 16% 39 39 39 65 65 65 18 16% 16% 6 4 4 6% 6 6 41 39% 40% 22 15% 15% 22 19% 19% 5% 4% 5 3% 3 3 18% 17% 18% 1% % % 9% 7% 8 8 6% 6% 40% 40% 40%, December 13, 1930 EXHIBITORS HERALD-WORLD 2] w Film News in Pictures PICTORIAL SECTION *&££ A prince and a peasant. John Boles and Lupe Velez are co-starred in Edwin Carewe's production for Universal en- titled "Resurrection," which has been completed at Universal City. Grover Whalen, former police commissioner of New York, recorded a speech at the Brooklyn Vitaphone studios, boosting the Army-Navy game for charity. L. to R.: Sam Sax, produc- tion manager, Grover Whalen, Arthur Hurley, director. Douglas Shearer, chief sound engineer at MG M's studio, received the award of the Academy of Motion Picture Arts and Sciences for the year with his recording of "The Big House." Columbia's "Submarine," after a long journey far across the Pacific, came up in the vicinity of the Malay Peninsula, at Weltevreden in the Straits Settle- ments, to be exact, where it gave its premiere performance to an audience like this, where subtleties in men's clothing are reduced to a minimum. Not long ago, "Submarine" was "torpedoing" Broadway. H. M. Warner, feeling that to George Arliss goes much of the credit for Warner Brothers' "Disraeli" being chosen as the best 1929 film by Photoplay Magazine, pre- sents the noted actor with the gold medal given him by James R. Quirk (center), Photoplay's editor. 22 EXHIBITORS HERALD-WORLD December 13. 193<> W. Johnson, president Thea- tre Service corporation, which company has recently signed Vincent Lopez for new form screen ads called "Screen Broadcasts." Must be a rhino — well, a big animal somewhere in the not too far distance, if expressions tell a story while hiding behind a tree. George Sidney and Charlie Murray appear in Universal's "' Cohens and Kellys in Africa." m. w HE! / ^^^B [ 4*mm "The A delightful study of Mar- jorie Rambeau, who has re- cently been signed by M G M, playing a role in "Min and Bill." She is now working in "Inspiration." Stepping right into his uncle's shoes, but as yei they are a little too large for him. Mickey Dan- iel's nephew also plays an important role in the Hal Roach-M G M Boy Friend's most recent comedy entitled "Baby Talk." From the looks of all the nurses and doctors gathered about this incorrigible patient, "Going Wild" must be a most interesting study as well as being the title of First National's picture which stars Joe E. Brown. Lawrence Gray, on the left, finds it rather amusing, but Ona Munson and Laura Lee, who are peeking over shoulders, are wondering if a blazer can do that to anyone. When picketing is a pleasure. We hear a lot about picketing, and if this is what is meant — well, it's O.K. Don Rader and Patsy O'Leary appear in the Educational-Mack Sennett comedy, entitled "Don't Bite Your Dentist." December 13, 1930 EXHIBITORS HERALD-WORLD 23 Lovely Margaret Clarke, for- mer Ziegfeld beauty, makes her screen debut in the Educa- tional-Gayety comedy, "Our Nagging Wives," with Ford Sterling. Dita Parlo and Gustav Froelich, popular Ger- man players, who arrived in Hollywood to begin work in German-language pictures for Warner »nd First National. Their first production will be "Kismet." James Cagney has given two unusual gangster interpreta- tions in Warner Brothers' "The Doorway to Hell" and "Sinner's Holiday." Cagney was in vaudeville. The cameraman evidently disturbed this charm- ing tete-a-tete, from the expressions on Oliver Hardy's and Stan Laurel's face. Oh, you recog- nized them, did you? One of their latest Hal Roach-M G M comedies is "Another Fine Mess.** Two Busters. One just back from Europe and the other being the "main support." Buster Keaton, back from abroad, Buster Collier and Sally Eilers, the two latter appearing in M G M's "Reducing." "Chuck" Reisner directs. There were few social engagements for these brave soldiers during the filming of the battle scenes for Pathe's "Beyond Victory." For two weeks Bill Boyd (circle), Lew Cody, Russell Gleason, Jimmie Gleason and Fred Scott reported for work in the wee small hours, somewhere about 3:30 a.m. so that there wouldn't be any doubt about being on hand and ready for actual shooting at the first signs of dawn. 24 EXHIBITORS HERALD -WORLD December 13, 1930 Carrying a Union Dispute into Advertising An Open- Letter TO THE MEMBERS OF THE MADISON FEDERATION OF LABOR and THE PUBLIC AT LARGE For the past 12 years I have operated theatres in Madison and during the entire period I have always employed and encouraged the employment of UNION LABOR. Last September, I opened the MA- JESTIC THEATRE (after it had been closed for several months) and be- came associated in business with a competent Talking Picture Machine operator who is a part owner of this theatre. Coming from a town where no pic- ture machine operators' union exist- ed, re had no opportunity to become affiliated with a labor organization before making Madison his residence. Business conditions made it necessary for us to charge a very nominal ad- mission and the proceeds are not suf- ficient to employ additional labor to oocrate the picture machinery. Under the condition, is it fair to have it appear that we arc unfair to UNION LABOR? SICNED: 0- :B^r^^' Pre*, and General Monjfepr MAJESTIC THEATRE COMPANY Attend a Theatre Employing Union Operators ORPHEUM — CAPITOL — STRAND GARR1CK PARKWAY — EASTWOOD THE FOLLOWING THEATRES DO NOT EMPLOY UNION OPERATORS MAJESTIC — PALACE ORTON The above display is one of a series of two-column layouts inserted in Madison, Wis., newspapers by the operators' union. In the adjacent column is a reply by A. P. Desormeaux, general manager of the Majestic Theatre Company, one of the concerns which employs nonunion labor. This ad, also a two-column display, ap- peared on the amusement pages of both of the city's daily papers. For several months the union has carried ads such as the one above urging the public to attend houses with union operators. Sono Art Moves to Get Juvenile Appeal In New Productions Exhibitors All Want More Child Films, Budd Rogers Says After Sales Tour (Special to the Herald-World) NEW YORK, Dec. 11.— As a direct result of his recent seven weeks tour of the Sono Art- World Wide exchanges throughout the coun- try, Budd Rogers, sales director, has an- nounced as a definite part of the production policy in the future, an effort to incorporate such material in pictures as will stimulate the interest of children. "My talks and analytic discussions," said Rogers, "with all types of theatre operators, left me no other conclusion but that there is a crying need for screen stuff that has the chil- dren in mind as well as the grown-ups. On all sides, I was informed that there has been too much of static themes and situations since dia- log took the screen, and that the real "guts" in Jtory and situation such as won all classes and ages to the silent movie, has been woefully lacking." Rogers pointed out that since the exhibitor is closest to the public, he is in a better posi- tion to judge what that public wants in the way of pictures. "When exhibitors in different parts of the country are in single accord, it certainly must be so. And it's up to us, for the sake of good business, to capitalize on it." He noted that the 10 Thrill-O-Dramas, the first of which "Swanee River," is now in pro- duction under the direction of George W. Weeks, will be made under the same policy. Columbia Books 20 More Houses in Detroit Area (Special to the Herald-World) DETROIT, Dec. 11.— Cooperative Thea- tre Service this week contracted Columbia's product for 20 of its theatres in addition to those already set in a deal contracted a few weeks ago covering the exhibition of Columbia's Superior Twenty and short sub- jects in 26 theatres of the chain. The new deal gives the Columbia product representation in a total of 46 theatres in the Detroit area. Plan Appeal After Court Upholds 150 Year Old London Law Against Sunday Pictures (Special to the Herald-World) LONDON, Dec. 11. — By a decision of the High Court of Justice in a test case brought by London theatres and variety halls, which claimed equal rights with motion picture houses, it was declared that the motion picture theatre owners' licenses to open on Sunday were invalid under a 150-year-old Lord's Day observ- ance act. The London County Council, which issued the licenses, is planning an appeal, pending which the theatres will open as usual. Theatre managers in the English capital have called urgent meetings in an effort to avoid a loss which is estimated at $750,000 a year. Normally, some 200,000 people visit motion picture houses here each Sunday. The possible penalty for Sunday opening is understood to be $1,000. One theatre organization executive made the statement that "It might be worth while for the movies to open and pay the fines inflicted. It would be cheaper than paying all the pro£ts to charity." Racine Exhibitors Want More Time; t Operators Say No! Wage Question Settled But Subur- bans Stay Closed on Time Problem (Special to the Herald-World) RACINE, WIS., Dec. 11— Although a wage settlement has been arrived at, fol- lowing a conference here between theatre managers, projectionists and Mayor William Armstrong, it is doubtful whether the neigh- borhood theatres now in dispute with the union will respond before Christmas eve. The remaining stumbling block is the so- called "warming up time" issue. Under the former agreement, the operators in the downtown houses were to be at their sta- tions with machines ready to operate 15 minutes before the time for the beginning of the picture. Under the new agreemeni the managers of the downtown theatres seek an extension of that time to a half hour for each of the two shifts. The operators maintain that increasing the hours by IS minutes would practically amount to a reduction in their pay. If this difficulty can be ironed out, the theatres will reopen December 13. Otherwise they will continue to remain closed indefinitely. Under the new wage scale agreement, the operators will receive $45 a week for the 33-hour schedule, which is the minimum This means a reduction from $50 a week for that time or a little more than nine per cent, and applies only to the neighborhood houses. Operators in the downtown thea tres are not being: cut. "Atlantic" Among First Of British Pictures to Be Handled by Columbia (Special to the Herald-World) NEW YORK, Dec. 11.— Following the recent arrangement whereby Columbia is releasing the pictures of British Inter- national for general distribution in this country, it is announced that the first films to be handled will be "Atlantic," "Young Woodley" and "Murder," all previously shown at the Cohan theatre here. Joe Brandt, president of Columbia, com menting on the deal, expressed the belief that there is an obvious demand in this country for pictures made in typically Eng- lish surroundings. From the commercial angle, he said, it gives the English manu- facturers an opportunity to display their wares before the American public, as is done with American products in exported films. Brandt also points out that this will bring about a spirit of reciprocation, with the English producers receiving some measure of return on the investment involved in the making of these pictures. Chevalier Film Shown At Opening of Theatre In Dutch East Indies When the Capitol theatre in Soekaboemi, on the island of Java, opened, under the direc- tion of Johnny Duell, the first talking picture to be shown at this house was Paramount'? "Innocents of Paris," featuring Maurice Che- valier. According to the Bude, a daily news- paper of this territory, the showing was well received and patrons attending seemed to be wholly favorable to the house. It is a 500 seat theatre and is equipped with Du-fone sound apparatus. December 13, 1930 EXHIBITORS HERALD -WORLD 25 Asks Greater Appreciation For Projectionists' Work (Special to the Herald-World) NEW YORK, Dec. 11.— The Inter- national Projector Corporation has issued an appeal for a greater appre- ciation for the work done by the projectionist in the motion picture theatre, in which is stressed the knowledge it is necessary for the projectionist to have to operate his apparatus competently. In part the appeal reads: "The projectionist has a great responsibil- ity, for a failure to measure up to the right standards means that all the producer, director, actor and cine- matographer have striven for loses much of its artistic and commercial value, the pleasure of the audience is lessened, the exhibitor is subject to constant and unnecessary expense, and lives and property are en- dangered." E. V. Richards Will Organize Chain for Publix in the South (Special to the Herald-World) NEW ORLEANS, Dec. 11.— E. V. Rich- ards, president of Saenger Theatres, Inc., has been named to organize and operate a circuit of houses in this territory to be af- filiated with Paramount Publix. It is understood that Richards will also take charge of a number of theatres in small towns which Paramount Publix has been operating. Third Theatre Bombing Within Fortnight Does $100 Damage in Akron (Special to the Herald-World) AKRON, OHIO, Dec. 11.— The third at- tack on neighborhood theatres within two weeks occurred early Monday morning when an explosion shattered the rear of the Rialto theatre, at Kenmore, a suburb. The blast broke a number of windows in the building and nearby structures, but the damage to the theatre itself was slight, po- lice estimating the loss at $100. No one was injured. High Court Reverses Decision; Picketing Of Regent Is Banned (Special to the Herald-World) YOUNGSTOWN, OHIO, Dec. 11.— The Court of Appeals has restrained the Motion Picture Operators' Union from picketing the Regent theatre here. The picketing is the result of the theatre owners doing their ©wn work and employing no union labor. The Common Pleas court found in favor of the union, but the higher court reversed the decision. Doorman Forced to Help Rob Seattle Theatre in Third of Holdup Series (Special to the Herald-World) SEATTLE, Dec. 11.— Forcing the door- man to accompany him to the box office of the Neptune theatre, a bandit held up Doro- thy Akins, cashier, took $200 and escaped through the rear exit. This is the third of a series of theatre holdups in the uptown district of the city. "All Quiet" Is Attack on War Only, Laemmle Tells Germany Replies to Attack in Berlin That It Has Done More to Establish Good Will Toward German People Than Any Other Factor Since Armistice — Orders Original Version Shown Officials (Special to the Herald-World) NEW YORK, Dec. 11.— The Supreme Film Censorship Board, the cen- sor body of Germany, has banned the showing of Universal's "All Quiet on the Western Front" throughout the country, according to cable advices. The board claimed, in explaining its decision, that the film "damaged Ger- many's reputation." (Special to the Herald-World) NEW YORK, Dec. 11.— "All Quiet on the Western Front" has "done more to establish good will toward the German people than any factor since the Armistice," states Carl Laemmle in a cabled advertisement to leading Berlin dailies, following the disturbance at the showing of the Universal picture. The first showing of the picture was seized upon by the German fascists as a trumped-up reason for staging a demonstra tion in which snakes, white mice and stench bombs were used to force a closing of the performance, news dispatches stated. The demonstration was led by Joseph Goebbels, Reichstag deputy and Berlin Fascist chief, according to the Associated Press. Another news service declared that President Von Hindenbure has been asked to bar further showings in Germany, the Fascists charging the picture is "pacinstic." Laemmle in his statement, issued from California, calls attention to "the hue and cry which has been raised bv the assertion in Germany that the German censors cut out portions of 'All Quiet on the Western Front' before showing it in Germany." Orders Original Version Shown He adds that as a result he has cabled Universal's representative in Germany to "show to the German ministers of state and police officials, the original version of the picture which was shown in New York, in London, in Canada, Australia, and through- out the world." "It certainly was no intention of ours to cut or distort any portion of this picture," Laemmle states. "I am amazed that 'All Quiet on the Western Front' should be threat- ened with hostility and misunderstand- ing in a country that has benefited most from it. 'All Quiet' has done more to establish good will toward the German people than any factor since the Armistice. Remarque's book was the first piece of German litera- ture after the war to win great sym- pathy for the German soldier in Great Britain and America. "The film carried this human story to Educational Film on Investments Is Latest The Burton Holmes studios, Chi- cago, claims the distinction of being the first concern to produce an educa- tional him dealing with the invest- ment held. The picture, called "An Investment in American Prosperity," was given its £rst showing before a group of investment bankers at the Tavern Club. In story form, the film relates the strength and scope of 28 of America's leading corporations. The importance of diversification in investment is emphasized. Plans are being made to place the picture at the disposal of 800 invest- ment houses and banking institutions throughout the country, which will arrange local guest showings. millions. World leaders have hailed it and the international press has unanimously called it the finest human document of the war. German-American people and German officials in this country praised it and the German language newspapers in America have been among the most enthusiastic of all the newspapers who have given this film so much praise. Not one of them has re- garded it as anti-German or anything but complimentary to the German soldiers and the German people. "I regard this film as the outstanding accomplishment of my twenty-five years in the motion picture business. Only a few days ago this film was voted the gold award as the finest picture of the year by the Academy of Motion Picture Arts and Sciences consisting of 600 of the leading producers, actors, directors and technicians of American films. Proud to Have Germany See It "I am proud to have the German people see it; I am proud to have them see it as the rest of the world saw it, too. No think- ing man can possibly consider it an attack on the German people. It isn't an attack on any people or on anything except war itself. The picture indicts no nation, no individuals, but it records an international human experience that I am sure will have an effect on the future guidance of mankind "I am convinced that the good sense of the German people will not permit unfair treatment of this film, which has done so much for their best interests." United Artists Affiliate Takes Oakland House (Special to the Herald-World) OAKLAND, CAL., Dec. ll.—The Duf- win, a theatre showing dramatic stock pro- ductions, has been taken over by American Theatres, Ltd., affiliated with United Artists The house has changed its policy to straight pictures and will operate under the name of the Roxy theatre. "Whoopee" was the opening attraction. Bandit Takes $150 From Cashier of Chicago House A lone bandit ambled up to the window of the box office at the Madlin theatre and handed a note to the cashier which read: "Give me the money. Keep quiet. Don't holler." He enforced his demand by display- ing a revolver, and he received a sheaf of bills and about $20 in silver. He rejected the coins, and escaped. Wunder Returns to Coast HOLLYWOOD.— The Hollywood Breakfast Club has welcomed Dr. Clinton Wunder. executive man- ager of the Academy of Motion Picture Arts and Sciences, hack to Hollywood following a national tour during which he addressed civic organizations on the work being done in and by motion pictures 26 EXHIBITORS HERALD-WORLD December 13, 1930 Movietone News Wins Advantageous Position Overseas: Talley Four Major Foreign Organizations Established by Fox in Past Year, Says Executive — Special Editions Now Total 37 a Week (Special to the Herald-World) NEW YORK, Dec. 11. — Truman H. Talley, general manager of Fox Movietone News, reviewing the recent opening of newsreel theatres in the principal cities of Europe similar to the Embassy in New York, says that the Fox newsreel has won a very advantageous position ki the foreign market. // CHIC" CHATS WITHIN the past year, Talley, working closely with Clayton P. Sheehan, foreign manager of Fox Film Corporation, has established four major foreign Movie- tone organizations and has brought the special foreign edi- tions of Movietone News to the total of 37 each week. Fur- thermore, he has ar- ranged for additional newsreel theatre openings in various cities of the world. The establishment of these theatres is ex- pected to be an- __ n T ii nounced shortly. Truman H. Talley „ J One year ago was started the British Movietone News in Lon- don, followed four months later by the Fox Actualities Parlantes in Paris for conti- nental circulation. Then the London News- reel theatre was opened to a success equal to that of the Embassy in New York. The latest of these European organiza- tions to be established by Talley was the Fox Tonende Wochenschau, or German Movietone News, which was inaugurated almost simultaneously with its Australian counterpart in Sydney. Eight Sound Camera Units For each of the four centers it was neces- sary to develop individual production units, editorial offices and manufacturing plants. Eight sound camera units, scattered qver England, Ireland, Scotland and Wales, sub- mit negative to the specific editorial office for cutting, editing and printing. From each of these centers, London, Paris, Berlin and Sydney, as well as New York, editions are made up for the sur- rounding foreign countries, with the neces- sity in each case of considering carefully local prejudices, customs and the like. Talley particularly pointed out the im- portance of editing in view of the new spirit of nationalism, which is the characteristic of most peoples today. He expressed as his El Brendel Ought To Enjoy This One (Special to the Herald-World) PORTLAND, Dec. 11.— It hap- pened during the daily rush at the Fox Broadway theatre in Portland — just at the dead-line between the 25c and 35c price change — a sweet young thing tripped up to the handsome and stalwart door executive, and dimpling attractively, asked "What is the Feature, Please." "JUST IMAGINE," the doorman answered in his usual obliging way, and with a merry twinkle in his brown eyes. "Oh-h" exclaimed the "S. Y. T." blushing slightly, "I guess I'll go in and see El Brendel and Company, instead." belief that the advantageous position at- tained by Fox in this field is due in large measure to the great care with which sub- jects are edited to meet differing national requirements. In New York reels are prepared for Canada, Philippine Islands (with Spanish and English titles), Cuba, Argentina, both with the double titles, and Brazil, in English and Portuguese. The general oriental edition is made up with titles in English, Japanese and Chinese, and the general South American issue in English, Spanish and Portuguese. Considered Native Institution The Paris office issues editions to Switzer- land, Greece, Turkey, the Arabic speaking countries, Morocco, Rumania, Spain, and Italy. A weekly French magazine is also published from the Paris center. From Berlin are distributed special edi- tions to Holland, Poland, Czecho-Slovakia and Yugoslavia, all in the native languages; as well as to Norway, Sweden, Denmark and the Dutch East Indies. In addition the Berlin office makes up a special reel with German and English titles, for showing on the liners of the North German Lloyd Steamship line. Practically every theatre in Great Britain, it is said, which is wired for sound, shows either the British Movietone newsreel or a shorter edition known as the British Movie- tone Gazette. In London are made up the reels for India and South Africa. According to Talley, despite the fact that the newsreel had its origin in this country it is looked upon as a native institution by the people of all countries where editions are shown. Columbia Starts 8 More Features; 7 Specials Finished (Special to the Herald-World) HOLLYWOOD, Dec. 11.— Following the completion of seven specials, the making of which created a new record at the Columbia West Coast studios, eight more features are scheduled to go into production very shortly. Included in the forthcoming group are: "The Last Parade," post war story to be directed by Erie C. Kenton; "The Flood," the direction of which will be handled by James Tinling; the screen version of the Broadway stage success, "Subway Express," under Fred Newmeyer; Augustus Thomas' stage play, "Arizona"; an Evelyn Brent vehicle temporarily titled "For the De- fense;" "The Miracle Woman," with Bar- bara Stanwyck; "Virtue's Bed;" and "Joa- quin Murietta," a Buck Jones feature, which will go into production as soon as Jones completed his present work in "Desert Vengeance." Columbia writers who are now engaged in the preparation of scripts for the various films are Marion Orth, John T. Neville, Dorothy Howell, and Stuart Anthony. NEW YORK. A READER of the New York Sun has registered a complaint anent unemploy ment and the manner in which the film industry is handling its side of the situation, as well as some observations on reviewing Listen to this: "I noticed recently in the daily papers tht grandiose statement offering all the facili- ties of the motion picture industry in the battle against unemployment. Now, if this means anything why do they not start right where they are, at home, namely, with all the theatres they control? "As everybody knows, thousands of fint musicians, entertainers, etc., have been thrown out of work on account of 'elec- trical entertainment' (sound better than 'phonograph records'), and to re-employ all these would certainly be a fine gesture, and would, I am sure, be greatly appreciated by the public. But I am afraid it would be too much to expect. "Also let me say that the attitude of the motion picture critics on some New York newspapers who seem to have nothing bui praise for that sort of entertainment, sold at no reduction in price — often higher — is very baffling compared to the outspoken reviews of legitimate stage plays. "This is not to be taken as an attack on the talkies but as a protest against com- pletely dehumanizing the American theatre and having those responsible make state- ments as to unemployment relief when they themselves have caused a good deal of it" "A Reader." It seems to us that this reader fails to understand the situation, in that he cannot see the change to the talking motion picture as a definite step forward in the progress of an industry. His argument seems to us to be similar to the complaint of a man who protested that the Industrial Revolution was responsible for the loss of livelihood by thousands of home workers. Though the providing of entertainment for millions oi people is not the same exactly as the manu- facture of pins or automobiles, nevertheless the film business is an industry and as such must go forward, taking advantage oi scientific and mechanical invention. AAA Out in the land of sunshine and motion pictures, Hollywood, is a certain house, and believe it or not it's HAUNTED! This house was lately inhabited by Irene Delroy, First National star, and her mother. They complained that each night, though they neither saw nor heard anything, they ex- perienced the dread sensation that some- thing menacing was near and ready to harm them. No shutters rattled, no doors slammed, yet SOMETHING WAS THERE! They remained in the house only about six weeks, and discovered later that previous occupants, including Harry Hawks and his family, experienced the same sensa tions and remained only a short time AAA "Shipwreck" Kelly, famed flagpole sitter, has been perched atop the flagpole of the Paramount Hotel building in town and is creating a near sensation. He's been living up there for the past week, and claims he will remain as a tenant till after Christmas Rent is low but the location is high, and the steam heat isn't so good, either. The latest racket is a number of men out on the corner of Broadway and 46th street with field and opera glasses, selling looks at a nickel or a dime per. One lad offered "money back if you can't see anything." The man who is usually parked around 42d street and Bryant Park with the telescope for plane- tary sights, has moved over to 46th and is selling telescopic views of "Shipwreck" Kelly. Talk about the height of importance! "CHIC" AARONSON. December 13, 1930 EXHIBITORS HERALD -WORLD 27 It Sure Is A Tough Life (Special to the Herald-World) ALBANY, Dec. 11.— Every time that George Roberts, now of Brook- lyn, N. Y„ but who formerly ran a motion picture theatre in Albany, N. Y„ has sought a new trial in con- nection with an action brought against him by an Albany resident who fell in front of Roberts' theatre some years ago, there has been a higher verdict awarded to the plain- tiff. That was bad enough, but now he has just been denied a motion to appeal the matter to the Court of Appeals, the last judgment in favor of the injured man having been for the sum of $4,000. Naturally, Roberts has just about decided to pay the judgment. Stanley Company Donates House for Jobless Benefits (Special to the Herald-World) PHILADELPHIA, Dec. 11.— The Stan- ley Theatre Company has donated use of the Metropolitan Opera House for three benefit programs for the city's unemployed to be given December 30, 31 and January 1. Proceeds will go to the unemployment fund. Stage stars and musicians from theatres of the city will appear on the programs. Motion pictures will also be included in the performance. At Darby, a suburb of this city, a similar project was recently carried out, despite protests of the clergy and a threatened injunction. The Collingdale G. O. P. Club Welfare Association sponsored the Darby benefit program, which was given Sunday, Decem- ber 7. Three theatres, in cooperation with local charity organizations, sponsored the show. More than 1,800 attended. Goldwyn Purchases "Street Scene" for New U A Film Group (Special to the Herald-World) NEW YORK, Dec. 11.— "Street Scene," 1929 Pulitzer Prize winner, will be the first of Samuel Goldwyn's group of new produc- tions for United Artists. This play played 600 performances on Broadway, and it is understood that it has been translated into many foreign languages. Incidental to acquiring the screen rights to this play, Goldwyn has arranged for the lease of the Gaiety theatre, the completion of negotiations for which delayed his sailing for Europe by two days. While on the con- tinent, he will search for new screen mate- rial and personalities. Indicted, But Money and Culprit Are Still Missing (Special to the Herald-World) LOUISVILLE, Dec. 11.— An indictment was returned by the Jefferson County Grand Jury, Louisville, Dec. 8, against William C. Tarrant, former employe of the Blake Amusement Co., Louisville, operators of the Savoy moving picture theatre, for the con- version of $386.57 on November 28, when the money had been placed in his care, for deposit at a bank. Tarrant and the deposit disappeared, and no trace has been found of either. Exhibitors Watch Copyright Suit Against Nebraska House Island Theatre Facing Joint Action by American Society, Remick And Berlin Companies Charging Use of Two Songs in Illegal Manner — Damages Totalling $500 Are Asked (Special to the Herald-World) OMAHA, Dec. 11. — Nebraska theatre managers are taking much interest in a damage suit charging infringement of copyright and instituted a few days, ago in Grand Island, Nebraska, against the Island Theatre corporation, which owns and until a few days ago operated the Island theatre. Infringement is charged in two instances by three organizations which jointly have filed the suit in fed- eral court. Plaintiffs named in the petition are Gene Buck, as president of the American Society of Composers, Authors and Publishers ; Remick Music Cor- poration, and Irving Berlin, Inc. In the past few months, it is charged in the petition, the Island theatre exhibited pictures in which copyrighted songs, "Nagasaki," a Remick publication, and "Weary River," published by the Berlin company, were used in illegal manner in respect to copyright statutes. Harry Warren and Mort Dixon were named as the writers of "Nagasaki," while Grant Clarke and Louis Silvers were named as authors of "Weary River." Judgment of not less than $250 in each instance, or a total of not less than $500, is asked by the plaintiffs. Local theatre men said the Island was rating at 500 seating capacity, making the tax $50 a year. Universal Will Have Four On Broadway in Next 3 Weeks; 9 This Season (Special to the Herald-World) NEW YORK, Dec. 11.— Four Universal pictures have been booked for Broadway runs within the next three weeks, including the new special, "Free Love," opening on Dceember 12 at the Roxy. The others are "The Boudoir Diplomat" at the Globe, "See America Thirst," also for the Globe, following "Boudoir Diplomat" and "The Cohens and the Kellys in Africa" following the Slim Summerville comedy at the same house. These bookings continue Universal'* 100 per cent Broadway showing of this season's films, bringing the total to nine. 10 Theatres to Stage Sunday Benefit Shows For Unemployment Fund (Special to the Herald-World) READING, PA., Dec. 11.— In an effort to aid the unemployment situation, 10 the- atres here have set Sunday, Dec. 14, as the date when the doors will open at 1 P. M. and remain open until 11 P. M. and the proceeds taken in during that time will be turned over to the Mayor's Fund. Em- ployees have all promised their services, as well as union representatives. No tickets are to be sold, but donations and subscrip- tions are to be received at the doors. At a meeting held at the Astor theatre, called by Paul E. Glase, the following repre- sentatives attended, for the Stanley-Warner theatres, Earle Westbrooke, of the Astor, George Clay of the Arcadia; Frank Dona- hue of the Strand; Walter Fritz of the San Toy; for the Wilmer and Vincent group, Frank O'Brien of the Capital, Ray Nowitsky of the State; for Loew's Colonial, Robert M. Suits; James Kelly of the Orpheum, Edw. Lewis of the Park and Jack Vann of the Rajah theatre. The various Union agencies also were represented at the the- atremen meeting. Harry Hopp, president of the Stage Hands; Fred Stock, president of the Operators and Frank L. Diefenderfer, president of the Musicians Local. Theatre Musicians Form Symphony Orchestra in Montreal and Toronto (Special to the Herald-World) MONTREAL, Dec. 11.— The answer of unemployed musicians to the sound theatres in Canadian cities seems to have been found in the organization of large symphony or concert orchestras by the men themselves to provide work and to offer the theatres a little competition. The Montreal Sym- phony Orchestra, thus formed, has already played a series of six weekly concerts. In Toronto a big orchestra has been estab- lished and the public has been invited to join on a $10 subscription plan. McCurdy Addresses Group (Special to the Herald-World) CINCINNATI, Dec. 11. — John L. McCurdy, division manager of R K O, was the principal speaker before the group meet- ing of the Better Motion Picture council here recently. Ready to Sign 1931 Orchestra Pact for San Francisco Exhibitors and Musicians (Special to the Herald-World) SAN FRANCISCO, Dec. 11. — Downtown theatres and the Musicians Union are expected to sign a new contract here by the end of this month. The new contracts, will, it is understood, provide for orchestras in all houses running stage shows. Mortimer Singer, special representative of the RK O interests is here from New York. He is dividing his time between this city and Seattle, where new con- tracts are also being negotiated for with the musicians. Final agreement will probably be reached when Albert A. Greenbaum, secretary of the local Musicians' Union, returns from New York late this week. The new contract sought by theatre interests is similar to those now in effect in other parts of the country. It would provide that any house which abandons its stage presentation will also be entitled to dispense with the orchestra. 28 EXHIBITORS HERALD-WORLD December 13, 1930 w NEW PRODUCT This department does not attempt to predict the public's reactions to pictures. It does, instead, present detailed and accurate information on product, together with the frank and honest opinion of the reporter. THE ROYAL BED DIRECTOR-ACTOR! Produced and distributed by Radio Pictures. Director, Lowell Sherman. From the play by Robert E. Sherwood. Adapted by J. Walter Ruben. Cameraman, Leo Tover. Sound engineer, George Ellis. Cast: Lowell Sherman, Mary Astor, Nance O'Neill, Anthony Bushell, Robert War- wick, Alan Roscoe, Hugh Trevor, Gilbert Emery. DIRECTOR-ACTOR HERO B ULGING like a Christmas stocking with humor, "The Royal Bed" is completed, cut, previewed and ready for distribution. There is nothing in this picture that has been left un- done. It is one of the cleverest things Radio Pictures ever has turned out. Everybody connected with the making of the picture apparently has borne his share of re- sponsibility for the success of a production made from a stage play that could have been an only fair program picture but is in fact in a superlative class. It is of program length. The star is likewise the director. He has directed three others in which he has played but never with the success of this one. The remainder of the cast have had to stay on their toes to keep him from stealing the picture by his ingenuity. The story and the acting of the others come in for their share, of the glory. In addition to the acting of Sherman there is the acting of Nance O'Neil. Every movement and syllable attracts attention and praise. She is the queen, and she queens it so well it puzzles me to know where she learned so much of queening. Mary Astor is again as good as she was in "Holiday." She is much more adorable in her part, and (incidentally) has lost numerous pounds. Robert Warwick is back on the screen. He returns to it in armor as one of the most menac- ing villains you ever saw. Anthony Bushell deserves a paragraph for his part as the young romantic lover. He is impressive and convincing in his role. But to get back to Sherman. He shows you what a king does in these days in Europe. He plays checkers with the butler and wears gar- denias in his buttonhole. He has an everlast- ing sense of humor that makes him the kind of king his people love. By his wit and diplo- macy he settles a revolution that would have ruined his kingdom. He breaks up a projected marriage between the princess and a neighbor- hood prince by suddenly marrying her to the man of her heart. It's high class comedy throughout and is as clean as a pin. — Douglas Hodges, Hollywood. A WAY DOWN SOUTH Tiffany— Sound Creatore and his band do a variety of south- ern songs with flashes illustrating the scenes. At the conclusion of the short the band is again shown, for the last number. The illus- trative scenes flash by too quickly for the audi- LOWELL SHERMAN, directing his fourth picture, reaches his greatest success as director of Radio Pictures* **The Royal Bed,'* and his acting also is superlatively well done. Nance 0*Neil also does excellent acting. ence to grasp their significance in connection with the music, but the band is quite capable. — Running time, 9 minutes. A THE PRINCESS AND THE PLUMBER LIGHT AND GOOD! Produced and distributed by Fox. Directed by Alex- ander Korda. From the story by Alice Duer Miller. Dialog and screen play by Howard J. Green. Editor, Margaret Clancy. Cameraman, L. W. O'Connell. With Charles Farrell, Maureen O'Sulli- van, H. B. Warner, Joseph Cawthorne, Bert Roach, Lucien Prival, Murray Kin- nell, Louise Closser Hale, Arnold Lucy. Release date, December 21, 1930. Foot- age, 6.480. Ti HIS is light screen fare and the lines are clever, the story is amusing, and the perform- ances of the featured players in particular are good and in keeping with the character of the story. When the young plumbing engineer comes from Venice, where he is employed in the plumbing concern of which his father is vice president, he meets the princess and tells her he is a duke. She discovers him the next day fixing the radiators and is sadly disillusioned. H. B. Warner, who is very good as the prince, leases the castle to a rich American, who is none other than Bert Roach. The millionaire arrives while the prince is in Paris, and takes possession with two friends. In an effort to make some much needed money the prince writes a threatening letter to the happy-go- lucky American moneyman, in which he claims the daughter has been compromised and a marriage must take place. When the prince arrives he mistakes the young plumber for the millionaire and without listening to any explanation, forces an immedi- ate marriage. The pair fly away in an air- plane in the concluding sequence, and the prince turns to find that the real fish he was after is standing beside him. Of course, the princess was in love with the plumber all the time. The lightness and the humorous touch with which the whole narrative (a Saturday Evening Post story) is handled for the screen, should make it welcome to any motion picture audience. Charles Rogers plays the young plumber, who calls himself in his introduction to the princess, the Duke of Mamaronack. He is highly capable, and teams up well with little Maureen O'Sullivan, who is the attractive princess. H. B. Warner is as usual excellent, as the prince who needs money more than anything else. Bert Roach is most amusing in the role of the wealthy American, who is used to satirize the conception of the rich North American splurging in Europe. The best comedy in an already humorous film is contributed by Joseph Cawthorne. In this small, unknown principality which exists only in the author's imagination, Cawthorne is the man who is everything from the postmaster to the chief game keeper of the prince's pre- serves. His trick of raising his hat every time he mentions the word "prince" is amusing and sets the audience off into yelps of laughter each time. The direction is clever and excellent through- out, with the whole film being aided greatly by some fine scenic photography of wooded hills and mountain backgrounds which are par- ticularly good. — Charles S. Aaronson, New York City. A SIN SHIP DON JUAN WOLHEIM! Produced and distributed by Radio. Directed by Louis Wolheim. Story by Keen Thomp- son and Agnes Brand Leahy. Adaptation and dialog by Hugh Herbert. Photog- raphy by Nick Musuraca. Cast: Louis Wolheim, Mary Astor, Hugh Herbert, Russ Powell. Alan Roscoe, Bert Starkey. R, >ADIO PICTURES has retitled "In Sheep's Clothing" to "The Sin Ship" and has only this week got the picture completely and finally cut in shape for distribution. It has been pre- viewed many times and many reports on it December 13, 1930 EXHIBITORS HERALD -WORLD 29 have appeared in public print. The studio has announced that most of the reports were pre- mature and that the picture has never been, up to now, in proper condition for an audience. It is evident that the laurels go to Wolheim. He has taken an extremely difficult assignment and upon his first directorial effort has placed it on the screen in an acceptable fashion. It seems that it would have been impossible for any director to have done better. It is a problem for Wolheim to enact the role of a romantic lover. His features, voice and manner suggest anything but that. The story required that he do that thing. He has fulfilled that requirement by acting the part subtly and delicately. He's a good actor and he does well in this, but the story does not call for the kind of acting for which he is best suited. It is a story of an impostor-missionary who is in reality a bank robber and gunman. Ian Keith plays the part. It is a little difficult to believe that the crook and his wife would be convincing enough to convert Wolheim, a rag- ing roughneck, into a lamb-like, daffodillish sea captain with a dozen thugs in his crew. The incident in the picture is well done. There is considerable action and color in the picture and practically all of it is outdoor stuff. The photography adds much to the value of the picture. — Douglas Hodges, Hollywood. A EXTRAVAGANCE SOCIETY DRAMA! Produced and distributed by Tiffany. Directed by Phil Rosen. Author, M. B. Deering. From story by A. P. Younger. Adaptation and dialog by Adele Buffington, Frances Hy- land, Phil Rosen. Edited by Charles Harris. Cameraman, Max DuPont. With ' June Collyer, Lloyd Hughes, Owen Moore, Dorothy Christy, Jameson Thomas, Nella Walker, Gwen Lee, Addie McPhail, Joan Standing. Release date, November 10, 1930. Footage, 5892. H ■ ERE is domestic drama, which very nearly becomes tragedy but finally concludes with an expected reconcilation, the whole picture be- ing characterized by excellent performances by the feature players, principal among them be- ing June Collyer, Lloyd Hughes, Owen Moore and Dorothy Christy. It is a story with a moral, and not essentially new, but it has been expertly handled in the matter of dialog and direction; Phil Rosen, who had the megaphone, having also had a hand in the adaptation of the story and the writing of the lines. The central theme is the disturbed domestic bliss of the spoiled young girl, played by June Collyer, when her hus- band, Lloyd Hughes, is unable to give her all the luxuries she has been brought up to expect. The principal object of her desires is a sable coat. When a married friend introduces her to a bachelor broker whose forte seems to be the supplying of furs to young married women, she falls, and, following an argument at home, leaves with the intention of getting a divorce. In a sharply dramatic scene toward the close, the friend is killed by her husband, when he overhears his wife's confession of her love for the broker. The younger woman is an acci- dental witness to the tragedy and the suicide of the husband, and the lesson is learned, fol- lowed by the reconciliation. The cast is a capable one throughout, with particular honors going to Miss Collyer for her portrayal of a role calling for high dramatic ability, and Lloyd Hughes as her husband. Dorothy Christy gives an admirable perform- ance as the other woman in the case, and is ably seconded by Owen Moore, the ill-fated husband. Jameson Thomas plays the role of the trouble making broker, Morrell, with a realism which shows thorough understanding of the part. The theme and treatment are decidedly mod- ern, dealing as it does with sophisticates of the society world. An interesting contrast is brought out, however, in the attitude of Lloyd Hughes, a3 the somewhat old fashioned hus- band, toward his wife's seemingly insatiable desire for fine clothes and luxuries, and her failure to understand his efforts to supply her with those things. Photography is good, with the majority of the settings interiors, either in the office of the young husband or at home. Women should derive real enjoyment, and perhaps a few ideas, from an effective manequin display of splendid furs in a salon to which the broker has taken Miss Collyer. — Charles S. Aaronson, New York City. A HEADIN' NORTH WEST WITH MUSIC! Produced and distributed by Tiffany. Story and direc- tion by J. P. McCarthy. Settings by Hick- son. Cameraman, Archie Stout. Produc- tion manager, Charles A. Post. Cast: Bob Steele, Barbara Luddy, Barry Murdock, Walter Shumway, Eddie Dunn, Fred Burns, Gordon De Main, Harry Allen. ±1 EADIN' NORTH" is entertaining even if it falls short of being a gripping talking pic- ture. It involves the efforts of Bob Steele, ac- cused wrongly of crime, to prove to the world that he is an honest young man. Steele, with Barry Murdock, cast as his pal, evade the United States marshal and set out to find the gambler who cast the shadow on him and sent him to jail. They steal the clothes of two actors and do what the actors were supposed to do in a dance hall and gambling house. There is a pretty good fight between Steele and the gambler. Steele eventually is cleared, and all ends well. Comment at the Glendale theatre, where the picture was previewed, was made that, while the various riding scenes were supposed to be laid in different sections of the west, the back- grounds always were the same. There is enough action to hold interest throughout. There are spots which do not seem wholly real, but it is, of course, out-and-out western from start to finish. Musical effects are brought in with the dance hall, and there are four songs. Barbara Luddy, an able actress, does not have the situations to prove her ability. A well inebriated spectator in the dance hall offers good comedy relief. — Edward Churchill, Hollywood. THE BOUDOIR DIPLOMAT STAGE PLAY! Produced and dis- tributed by Universal. Directed by Mal- colm St. Clair. From the stage play by Rudolf Lothar and Fritz Gottweld. Adapted by Tom Reed. Screen play, Ben- jamin Glazer. Cameraman, Karl Freund. With Betty Compson, Ian Keith, Mary Duncan, Jeanette Loff, Lawrence Grant, Lionel Belmore, Andre Beranger. Re- lease date, December 25, 1930. Footage, 6,093. T HIS screen adaptation of the stage play of Rudolf Lothar and Fritz Gottwald, has appar- ently been altered but little from the original for film purposes. Even to the settings, the stage atmosphere seems to cling closely in the picture. With the exception of a sequence or two shot as exteriors, practically the entire story is confined to two settings, one the in- terior of the Montevertan embassy in Luvaria, and the other the rooms of Baron Valmi, handsome young attache, whose principal work seems to be the conclusion of negotiations of state by means of a certain influence exerted upon the wives of officials. Ian Keith succeeds admirably as the bache- lor Baron Valmi of amorous tendencies, who is given the boudoir diplomacy assignment re- lating to the ratification of a treaty, by the ambassador, just after he has become engaged. Three women circulate through the story and the affairs of the young attache. The first is the wife of the ambassador, the second, the wife of the minister of war of Luvaria, and the third the girl to whom Valmi is engaged. He skips in attentions from one to the other at the ambassador's orders, finally leaving a pair of broken hearts when he announced his sud- den marriage and his intention of taking the post of ambassador to Peru, since Peru is as far away from the scene of his liasions as hte can conveniently reach. This is throughout most excellent comedy drama, particularly suitable for a society com- edy on the stage as it originally was played. The dialog, which was adapted for the screen by Benjamin Glazer, fairly sparkles, with Keith responsible for the keen manner in which it is put across, due partly to the pol- ished and self confident appearance he con- veys in the role. The dialog, which must necessarily take the place of action, seems to cause the film to drag somewhat in the earlier parts of the picture, through lack of pace, but this improves as the story progresses. Women should enjoy the variety of costumes worn by the three feminine players, since the film on some occasions appears almost like a fashion review. Betty Compson, Mary Duncan and Jeanette Loff, as the ambassador's wife, the war minister's wife and the fiancee of the Baron, respectfully, are all extremely capable in their parts, and each one knows how to ex- hibit the clothes she wears. Jeanette Loff, though decidedly attractive, has a compara- tively minor part, appearing in only a few se- quences. Betty Compson does perhaps the most finished work of the three. Lawrence Grant, as the ambassador, acts the part with a proper sense of the position he is supposed to occupy; Lionel Belmore as the recalcitrant minister of war, who is most self important until he is alone with his wife, is good, and Andre Beranger as the foppish sec- retary of Valmi, contributes an additional touch of humor with his affected speech and peculiar facial expressions. The direction of Malcolm St. Clair is ex- cellent. Photography is clear and uniformly good. This film is literally stage on screen, and by reason of an amusingly complicated situation, clever dialog and the performances of the prin- cipal players, is at least excellent entertainment. — Charles S. Aaronson, New York City. A THE COMMAND PERFORMANCE DUAL ROLE. Produced by James Cruze and released through Tiffany. Di- rected by Walter Lang. Camera work by Charles Shoenbaum. Story by Gordon Rigby and Maud Fulton. Sound, R. C. A. Photophone. Cast: Una Merkel, Neil Hamilton, Helen Ware, Vera Lewis, Al- bert Gran, Lawrence Grant, Burr Mac- intosh, Murdock MacQuarrie. W, ALTER LANG has brought "The Com- mand Performance" to the screen under the James Cruze, Inc., banner. That is to say that he has been responsible for the direction of it. It is translated from a stage play that has been highly successful. It is a piece of work that has a very credit- able story and a good set of characters. It has many fine things to its credit. Neil Hamilton is flawless. He acts to thor- ough satisfaction. He is confronted with the task of playing a dual role and does it admir- ably. One of his characterizations is that of a trouper who insults a prince. The other is that of a prince who is farmed out for the hand of a beautiful princess. That ever present menace of death threatens the hero almost from the first. It appears first when he is accused of assault and battery and sentenced to exile and death in the salt mines. It appears immediately afterwards when he is ordered to impersonate the prince and woo the fair Katrinka, whose every suitor had met death by "a strange accident." There are many comedy situations and many good comedy lines. Albert Gran is whole- somely funny enough for any audience. The staging and costuming of the picture is 30 EXHIBITORS HERALD-WORLD December 13. 1930 smart and complete. The laboratory work, mounting and production detail has been of the highest class. And this is true of all Cruze productions. — Douglas Hodges, Hollywood THE THIRD ALARM ACTION! Produced and distributed by Tiffany. Director, Emory Johnson. Dialog and adaptation by Frances Hylan and Jack Nattesford. Supervisor, Martin G. Cohn. Cameraman, Max DuPont. Sound Engineer, Buddy Myers. Cast: Anita Louise, James Hall, Jean Hersholt. Hobart Bosworth, Paul Hurst, Georgie Billings, Mary Doran. L LENTY of action and suspense toward the close of "The Third Alarm," done by Tiffany, puts it in the thriller class. It also boasts of good acting, and excellent sound and photog- raphy. The sound recording is exceptional, particularly of the sirens and roaring motors during some of the fire scenes. The cast was well chosen. Hobart Bosworth and Jean Hersholt, who have only small roles, are both convincing and logical in reading their lines. Anita Louise and Mary Doran not only dress up the picture but give capable portrayals as well. Hall is good, and Paul Hurst, with his inevitably comic lines, gets across a couple of laugbs which shakes the house. The story has the fire department of a large city as its background. Anita Louise's father is killed fighting flames and Hall and Hurst try to adopt her and her little brother, Georgie Bill- ings. Both Hurst and Hall decide to marry so that the adoption can be made possible, but, in the end, Anita Louise does up her hair and captures Hall at the expense of Miss Doran. On one occasion, Georgie Billings and Anita Louise escape from the orphanage, are returned later, and are locked in their rooms. While they and other children are locked in fire starts. An elevator plunges to the bottom of its shaft after Anita Louise has unlocked the doors and they are trapped in rising water. The sound and photography at this point are exceptional. Frances Hylan and Jack Nattesford, who pre- pared the adaptation and dialog, did excellent work with the lines which are logical, snappy and, on occasion, highly humorous. — Edward Churchill. Hollywood. SCARLET PAGES ELSIE FERGUSON FINE! Produced and distributed by First National. Di- rected by Ray Enright. From the stage play by Samuel Shipman and John B. Hymer. Adapted by Walter Anthony. Dialog by Maude Fulton. With Elsie Ferguson, John Halliday, Marian Nixon. Grant Withers, Daisy Belmore, DeWitt Jennings, William Davidson, Wilbur Mack, Charlotte Walker, Helen Fergu- son. Release date, September 30. 1930. Footage, 5937. A HIS picture is another example of the fact that when stage plays are transferred to the 6creen, despite excellent story material, good dialog and fine performances by featured play- ers as in this case, the action necessarily seems to be slowed to a considerable extent. The present film, which is such an adapta- tion, however, makes a most effective screen presentation, due principally to the work of Elsie Ferguson as the woman lawyer, who de- fends a girl on trial for the murder of her father, and wins her acquittal after permitting disclosure of the fact, unknown to herself up to the climatic moment, that the young girl is the daughter she had left at a foundling home years before. Her opponent in the case is the district at- torney, who is in love with her, which circum- stance adds greatly to the effectiveness of the courtroom scene. This scene though prolonged perhaps to a rather unnecessary length, is HEROINE OF THE WEEK ELSIE FERGUSON does excellent work in First National's "Scarlet Pages,** adapted from the stage play. John Halliday as the district attorney does his best acting in the courtroom scene. II nevertheless striking and should be received. Ray Enright has done a very fine piece of work in the direction, bringing out the highly dramatic sequences with a masterly touch. There hardly seems to be a weak spot in a cast, which is uniformly excellent. Marian Nixon does very well as the young girl accused of the murder, with Grant Withers, the very able young star, in a comparatively minor part, but nevertheless good. John Halliday plays the district attorney, and does his best work in the courtroom sequence, when he exerts every effort to convict the girl. The high point in a rather tense drama is this same scene, where Miss Ferguson in particu- lar reaches a real height of dramatic acting when she delivers an appeal to the jury for the girl's life, which reminds one of the Portia role in "The Merchant of Venice." The audi- ence was noticeably tense during the progress of this scene at the New York Strand. There is little comedy relief in any stage of the pic- ture, and it might have been welcome at certain times. Photography is good, with several especially fine shots of the courtroom during the progress of the trial. Marian Nixon makes a very appealing figure throughout the film, playing her role with a sincerity and earnestness which is attractive. Others in the cast, including DeWitt Jennings as the trial judge, William Davidson as a play promoter involved in the case, Wilbur Mack in the part of the girl's foster father, and Char- lotte Walker as the mother by adoption, are all capable in their roles. This is not a children's picture, but the uni- versal mother appeal which forms the major theme of the film, combined with the perfor- mances especially of Elsie Ferguson, Halliday and Marion Nixon, should carry the production a long way. — Charles S. Aaronson. New York City. AUDIO REVIEW— NO. 48 Pathe — Sound The kick in this number of the Audio Re- view is the showing of a comedy made in Eng- land some 25 years ago and featuring the devasting effects of a sneeze. This comedy was patterned after the first closeup ever made by Thomas Edison in 1893, also of the nasal explosion. Sound has been introduced to add to the reality. The novelty of the projection and the actions of the players should prove amusing and interesting to modern motion pic- tures audiences. "Royal Home Sweet Home" is a camera record of some of the most famous of the French castles and chateaux occupied by kings in a bygone era. The background scenes are beautiful and the buildings them- selves architectural masterpieces, finely photo- graphed. "The Rollickers," well known radio quartet, render "In the Silence of the Night." This is said to be the first time the famous Rachmaninoff composition has been sung by 8 quartet. The voices are good and the record- ing excellent. This ranks as an interesting review. — Running time, 9 minutes. THE DAWN TRAIL LOVE VS. DUTY. Produced and dis- tributed by Columbia. Director, Christy Cabanne. Adaptation and dialog by John Thomas Nezille. Cameraman, T. D. Mc- Cord. Sound engineer, Bruce Piersall. Film editor, James Sweeney. Cast: Buck Jones, Miriam Seegar, Hunk Mann, Charles Morton, Erville Anderson. Ed. Le Saint, Silver. C. OLUMBIA has in "The Dawn Trail" a pic- ture that has been made with the director's eye focused on "public demand." His knowl- edge of theatre fare is apparent. Buck Jones and his splendid horse Silver do some fine acting and the picture is full of exciting horseman feats. The story theme is a familiar one — love versus duty. Jones, as the sheriff, must decide between having the girl he loves or arresting her brother for murder. Charles Morton as the weak brother gives a good portrayal. . The fight between the nesters and cattlemen for water provides the cause for some thrilling action and good dramatic situations. There are instances when one is conscious that a let- down could be remedied by minor cutting. The treatment of the story is well done by Christy Cabanne. The scene wherein the father unknowingly shoots his own son is one of the dramatic highlights. The picture builds to a thrilling anticlimax in the cattle stampede from which Jones and the girl narrowly escape. Hank Mann offers some amusing comedy and more of it could be seen throughout the pic- ture. Miriam Seegar is attractive as the heroine but seemed conscious of her lines. The scenic backgrounds are worthy of spe- cial commendation. Altogether this is a fine example of what fast action and camera work can do to en- hance entertainment value. — Louise Allen, Hollywood. DE WOILD'S CHAMPEEN Paul Hurst Comedy Tiffany — Talking Frank Strayer directs Paul Hurst in this com- edy short. The latter plays a would-be fighter, who is framed by his manager to fight the real champion at a society benefit. Accidentally, the ham knocks out the champ. When the former champion has arranged for a return bout to correct the error through the influence of his sweetheart, who plays up to the would-be, the champ makes the mistake of calling Hurst a "palooka." Hurst proceeds to mop up the place for a strong finish to the comedy. Nita Martan, Don Terry, Aggie Herring are included in the support. This is fair entertainment.— Running time, 20 minutes. A STONE AGE STUNTS An Aesop Sound Fable Pathe — Sound This Fable has originality, featuring the cave- man mouse and numerous prehistoric animal- drawn in the amusing and peculiar manner of the animateds. A jazz band which, in a rockj December 13, 1930 EXHIBITORS HERALD-WORLD 31 cave, plays on instruments fashioned of bone and uses various animals as other instruments, is a novelty. The elephant fire company mem- bers use their trunks for hose lines and the dinosaur saves the pair when they are washed out in the flood. — Running time, 7 minutes. A VOICE OF HOLLYWOOD NO. 23 Tiffany — Talking This is an outstanding number of the S-T-A-R series, with Sammy Cohen as the genial and amusing master of ceremonies. A number of stars make their brief appearances, including Mickey McGuire and his gang. The Tiffany Chimps have their turn in the control room of the supposed station, and their antics and ex- pressions are more than a little amusing. Very good and should be a popular short. — Running time, 8 minutes. A PICKIN' COTTON Tiffany — Sound The Forbes Randolph Kentucky Jubilee Sing- ers are featured in this, rendering a number of southern melodies in effective style. They include several of the negro spirituals. Ex- clusively southern, the music is of excellent quality and the voices are as good as could be desired. — Running time, 9 minutes. A SLAVE DAYS Tiffany — Sound The Kentucky Jubilee Singers under Forbes Randolph in another of the southern song group. There are effective settings as a back- ground and the numbers are of high quality. Again they sing spirituals and old popular southern airs in excellent voice. A good short. — Running time, 9 minutes. Talking Pictures Will Never Kill Legitimate, Say These Four People Seattle Citizens Say Personal Appeal Of Stage Will Keep It Alive (Special to the Herald-World) SEATTLE, Dec. 11.— That talking pictures are making inroads upon the legitimate stage but that they will never entirely supplant it was the opinion expressed by four prominent citizens to a representative of Exhibitors Herald-Would. Following are their state- ments: Mrs. G. E. McKercher, president of Seattle Council of the Parent Teachers Association — "Our organization is, of course, interested from the children's matinee angle. The junior's special edition of the talking picture is not yet produced. But who has not vivid recollections of the legitimate theatres pro- ducing plays designed for children? I do not think the 'talkies' will kill the stage." Stage Has Glamour, He Says Charles W. Hunlock, hotel operator — "I do not believe the talking picture can ever solely supplant the legitimate stage. Although this new form of entertainment shows a continued improvement, the glamour, romance and per- sonal appeal of the legitimate stage can never be duplicated in pictures." Zita Dillon, radio announcer and entertainer — "Legitimate drama will always appeal to audiences of discriminating tastes, if only from the aspect that a two-dimensional medium cannot mirror life truly. Granting that the screen offers more scope for spectacles, the stage is still the better medium for voices and pantomime." Films Have Made Inroads J. Orrin Vining, attorney — "Without a doubt the 'talkies' have made serious inroads into the productions of the legitimate stage. However, I believe the American theatregoing public still keenly enjoys seeing a person as well as hearing the stars of the legitimate stage. The 'talkies' will never wholly replace the spoken drama." pHARLES L. WALKER, manager of the V^ Fox branch at Salt Lake City, has es- tablished something of a record for himself in that all thirteen of his years in the in- dustry have been in the service of the one company. Walker entered the employ of Fox Film Corporation in Octo- ber of 1917. At that time his introduction to the business was as shipper. From that position he went through a series of promotions and in ten years had the ex- perience of working C. L. Walker Jn eyery department of the branch office at Salt Lake City. In April, 1927, he was selected for the posi- tion of manager of the exchange, a position that he has held since. AN. SCHMITZ, managing R K O's Mil- • waukee branch, was born in Milwaukee.' July 22, 1896. His early business interest was in show printing, from which he en- tered the sales divi- sion of Ford Motor Company. Soon af- terward he went into the motion picture field, first with Lud- wig Films and Fa- mous Players. Be- coming associated with Film Booking Offices of America in 1925, he was made a sales representative in the southern terri- tory. Later Schmitz was A" N- SebmiXm transferred to the Milwaukee territory and given the job of handling special assignments. Soon after his transfer to the home town of Milwaukee, there came the amalgamation which brought about the new R K O organi- zation. This resulted in 1928 in the appoint- ment of Schmitz as Milwaukee branch man- manager, the position he has continued to hold since that time. A CW. STOMBAUGH, branch manager for . Pathe at Washington, D. C, has been in the motion picture business for 23 years. He started with the Pittsburgh Calcium, Light and Film Com- pany of Omaha, Ne- braska, in 1907, and continued in the serv- ice when that com- pany was taken over by the General Film Company. But he left General Film in 1911 and cast his lot with Universal. One year with Universal and he returned to Gen- eral Film Company. Next he joined Stand- ard Film Company C. W. Stombaugh but was with this concern for only one year, 1917 to 1918. It was in 1918 that Stombaugh became Pathe branch manager at Omaha. This year he was transferred to the national capital, fol- lowing a record of twelve years of continuous service since the Omaha appointment. J. S. Homme] REALART Pictures Corporation was the starting point for J. S. Hommel, who now is in charge of the Denver branch of Metro- Go 1 d w y n - Mayer. Hommel began with Realart as a booker in November, 1919. He was successively booker, salesman and then branch manager until Paramount took over the company. Leaving that con- nection, Hommel went with Select Pictures Corporation and from Select to Producers Distribut- ing Corporation as branch manager at Denver. After two years with PDC he resigned to enter the ex- hibition field but he forsook that in May, 1927, to become a salesman for M G M out of the Denver office. J ROBERT SMITH, branch manager for • Metro-Goldwyn-Mayer at New Haven, has had varied experience since he was graduated from Cor- nell in 1911 with a bachelor of arts de- gree and three years later as a bachelor of science. Since then he has been on the faculty of the Uni- versity of Wisconsin, in the U. S. Bureau of Markets, in Army service, and in busi- ness for himself be- fore linking his ac- tivities with the mo- tion picture business. He was assistant j. r. Smith professor in eco- nomics at Wisconsin "U" in 1915, in the Bureau of Markets of the U. S. Department of Agriculture from 1916 to 1917, and a cap- tain in the Quartermaster Corps, Substinence Division, from 1917 to 1919. Smith joined M G M as a salesman in Buf- falo, and then went to Boston in 1926. Suc- cessive steps led him to the manager's post at New Haven. WARD E. SCOTT, branch manager for Fox at Kansas City, had "booking" ex- perience before he entered the film business but that was in the wholesale book and stationery field. Then in 1913 he joined Mutual Film Corpo- ration in Denver. He had served in every department, when, two years later, he was promoted to manager. He con- tinued as manager for Mutual until 1917, when he re- signed and became Pathe manager in Denver. After three years Ward E. Scott with Pathe, Scott became associated with Fox as manager of the Denver office. The last ten years have seen him in various branches of Fox in a managerial capacity — Denver four years, Cleveland for five years, and then the Kansas City office for the past year. 32 EXHIBITORS HERALD-WORLD December 13, 1930 W HOLLYWOOD Films Will Reach Top Artistic Level Next Year, Says Sullivan Taking Advantage of New Resources, Says M G M Executive — Miljan, Kay Francis and Lucas, and Loretta Young Groomed for Stardom — Algier Now Liberty's Production Manager By DOUGLAS HODGES HOLLYWOOD, Dec. 11. — December is the month for predictions, and C. Gardner Sullivan, Metro-Goldwyn-Mayer executive, is one of the first of the 1931 prognosticated. He asserts that during the forthcoming year motion pic- tures will be brought to the highest artistic level in history, and further states that the improvement along these lines will be more than a natural develop- ment— that it will be the most rapid and decided ascent in history. Sullivan declares that the element of ex- Hollywood" although Algier has been no periment has been one of the biggest factors in production since the advent of sound, and that so many new ideas have been in- troduced that producers have been re- strained from proceeding along artistic lines. In other words, they have been so busy getting down to fundamentals that they have had little time to experiment with the artistic. Scientific resources undreamed of a few years ago are now at the command of these producers, Sullivan says, and these will con- tribute to the new artistry. "Science has equipped us with new re- sources and we are beginning to take full advantage of these," he said. "Much obser- vation, research and experiment has been underway although the public has known little of it. "While we have been turning out pic- tures for profit, we have been studying and learning, and I can prophesy confidently that the next year will see an advance in the quality of our product that will mark the greatest era the cinema ever has seen." Four Rising to Stardom Paramount, M G M and First National have notions of elevating new names to the select circle of stars. Down at Culver City you'll find Miljan playing an important featured role in the Jack Gilbert picture, "Gentleman's Fate." Miljan is not starred in it but is playing one of the biggest roles of his career. The studio heads have him slated for a bigger part next time. Paramount already has announced that two of its erstwhile stock players will be co-starred in a picture soon. They are Miss Francis, a finished actress, and Paul Lucas, who often has proved his ability. They will appear together in their first one in January. The script department is now at work on the pii Loretta Young, until recently a featured player at First National, will be starred in her next picture, "Big Business Girl," it was learned this week. William Seiter will direct. Algier in Liberty Post Sidney Algier returns to Hollywood this week to become general production man- ager for Liberty Productions, associated with M. H. Hoffman. I say "returns to farther away than Los Angeles, where he has been general production supervisor for Franklin Productions, at the Mayan theatre. His first duty will be making "Mother's Millions," starring May Robson. Wallace Smith is an odd one. He gets into race riots, revolutions and tong wars. He has been known to leave the house in the evening to buy a paper and before you know it he is in the middle of a South American revolution. He always comes home but it sometimes takes him three or four years longer than he had planned. All of which goes to prove that J. I. Schnitzer was displaying his customary sagacity when he got Smith's name on a Radio contract before the young man left this week for a short vacation in the East. The Radio executive also announced that Mel Brown will next direct "Private Secre- tary." And Carey Wilson (you remember him) has been signed to do the script for Brown. Zukor Returning East Adolph Zukor has left for San Francisco and will go from there directly to Chicago and New York. He has been here on a short annual visit. Not Much Chance of Story Duplication Here (Special to the Herald-World) HOLLYWOOD, Dec. 11. — The reference reading library at Radio Pictures studio classihes more than 35,000 books, stories and plays by title, author and subject matter. Constant reference is made to these works to avoid duplication of situations and plots. In a few sec- onds one can tell how often and by whom basic plot situations have been used. Represent Metropolitan Industrial (Special to the Herald- World) HOLLYWOOD, Dec. 11.— Carlos E. Moore, formerly associated with Fox-Chase Corporation and United Artists, has been appointed special representative of the In- dustrial Division of Metropolitan Sound Studios with headquarters in Chicago. He will be in charge of industrial productions for Illinois, Wisconsin, Minnesota, Iowa and Missouri. 2,000 Find Work as Radio Begins Last Lap of Production (Special to the Herald-World) HOLLYWOOD, Dec. .11.— Work for al- most 2,000 persons will be supplied within the next few weeks when Radio Pictures opens the final quarter of its 1930-31 pro- duction program. William Le Baron, vice president in charge of production, has announced that the first of the new films will be "Children of the Streets," an original story by Robert Milton and Guy Bolton. George Archain- baud will direct. Betty Compson will be featured, with other principal parts taken by H. B. Warner, John Darrow and Mar- garet Livingston. Shooting will begin next week. Sue Carol has been given the starring role in a new production based on "Kept Hus- bands," which will be directed by Lloyd Bacon. "Madame Julie," another of the new pic- tures, will mark the first directorial attempt of Victor Schertzinger under the Radio banner. Lowell Sherman will be an actor- director in "Bachelor Apartment," a story by John Howard Lawson. Other films soon to begin are "Sour Grapes" and "Private Secretary." Norma Talmadge's Next To Be Zoe A kin's Comedy (Special to the Herald-World) NEW YORK, Dec. 11.— "The Greeks Had A Word For It," Zoe Akins's comedy, and one of the current New York stage hits, will be- come Norma Talmadge's next talking picture for United Artists as the result of negotiations concluded between the play's producer, Wil- liam Harris, Jr., and Samuel Goldwyn of United Artists. Berman on New Contract (Special to the Herald-Woild) HOLLYWOOD, Dec. 11.— Pandro Ber- man. assistant to William LeBaron, has signed a new contract under the terms of which he will continue in his present ca- pacity over a long-term period. He has been with Radio Pictures since its inception. Mickey Mouse Invited to Become Academy Member (Special to the Herald-World) HOLLYWOOD, Dec. 11.— Through an in- vitation sent by way of his creator, Walt Dis- ney, the merry little rodent star, Mickey Mouse, has been invited to join the Academy of Motion Picture Arts and Sciences. December 13, 1930 EXHIBITORS HERALD-WORLD 33 Music Accompaniment as Much Needed in Talking Films as in Silents: Derr Public Demand Has Brought Them Closer Together Than Ever, He Says (Special to the Herald-World) NEW YORK, Dec. 11.— In the opinion of E. B. Derr, Pathe executive in charge of pro- duction, music today is beginning to enjoy the relationship to talking pictures that it did to the silent films. "Music and pictures have never been closer together than they are today," said Derr. "It is true that the public is tired of screen musi- cal comedies and productions which seek to substitute chorus girls and melodies for true story value and sustained, logical action. That does not mean, however, that the public does not want music with its pictures." Stressing the value of music as an atmo- spheric accompaniment of films, he continued, "I'll venture the statement that there is not a picture patron today who does not occasionallv recall with longing the silent pictures with their complete musical accompaniment. There is_ no reason why this attraction should be eliminated simply because audiences receive an additional portion of entertainment through dialog. "Action, dialog and music all are essential ingredients of today's motion pictures. They must be mixed in proper proportions and sometimes music will play a subordinate part. It is not dead so far as pictures are concerned, however, and never will be." Joseph H. Moskowitz, Schenck Representative, Completes Coast Survey (Special to the Herald-World) NEW_ YORK, Dec. 11.— Joseph M. Schenck's personal representative, Joseph H. Moskowitz, who is also vice president of the Art Cinema Corporation, is due in the city this week from Hollywood. While there he made a survey of his company's various interests on the Coast. German Officials Look Into Royalties Tariff (Special from Department of Commerce) WASHINGTON, Dec. 11.— German offi- cials are reported recently to have investi- gated the present tariff of royalties de- manded by the electrics from the motion picture industry in Germany. The German trade now seems to believe that the in- terest shown in the matter will not remain purely academic, and feels that some devel- opments will be forthcoming. It is stated that the Ministry of Interior has addressed a letter to Tobis with the request to state the amount of various roy- alties and licenses. Dr. Vogler, of the Min- istry of the Interior, is credited with the authorship of this move. Pennsylvania Will Send Film Expedition to Brazil (Special to the Herald-World) PHILADELPHIA, Dec. 11.— An expedition to obtain sound pictures of jungle life in Brazil is being organized by the University of Pennsylvania Museum and E. R. Fenimore Johnson, former vice president of the Victor Talking Machine Company. The expedition will sail from New York for Montevideo about December 20, it is an- nounced. Captain Vladimir Perfilieff, ex- plorer and photographer, will head the com- pany. The route will be up the Paraguay river to the Matto Grosso country. The party will return in a year. Van Dine to Write Detective Shorts for Varieties Series Follows Warner Policy to Bring Celebrities in All Lines to Screen — Rehearsals Begin on "Sex in Business" at Paramount Studio — Dialog Script Clerk Is Latest (Special to the Herald-World) NEW YORK, Dec. 11. — In keeping with the pronounced policy of Warner Brothers to bring to the screen celebrities in all lines via the Vitaphone Vari- eties, S. S. Van Dine, creator of the famous Philo Vance, the modern rival of Sherlock Holmes, has been signed by executives of the company to write a series of two-reel detective stories to be produced as Varieties short subjects. This follows the recent signing of Bobby with one of the smaller stages converted Jones, golf star, for a series of shorts re- into a theatre for the meeting, lating to the game. Directors and scenar- The Vitaphone Studio in Brooklyn has produced three more subjects during the past week. Another of the "Naggers" series, featuring Mr. and Mrs. Jack Nor- wood, and called "The Naggers Go Camp- ing," has been directed in comedy style by Alf Goulding. George Jessel Signed "Good Times," a second comedy, was directed by Arthur Hurley from the script by A. D. Otvos. The cast includes Madge Evans, Claire Trevor, Mary Murray and Frank Rowan. A farce comedy, "Second Childhood," which was written by Herman Ruby and directed by Roy Mack, has as players, Harry Short, Leslie May, Frank Kingsley and Gayle Mays. Murray Roth, studio chief, has signed up George Jessel for comedy work at the studio in the near future, and Cy Landry, another fun maker, who is now playing in the musical, "Sweet and Low" on the Broadway stage. ists already have been selected for the first of the group of mysteries, and a search is now in progress for an actor to play the part of Vance. Production is scheduled to bep-in at the Brooklyn studio within a short time. S. S. Van Dine is the pen name of Wil- lard Huntington Wright. Rehearse "Sex in Business" At the Paramount studio in Astoria re- hearsals have begun for "Sex in Business," in which Claudette Colbert and Frederic March are featured. Charles Ruggles and Monroe Owsley are chief among the sup- porting players. Dorothy Arzner is direct- ing the film, which will be made in English and French versions at the same time. Gin- ger Rogers also has been engaged for a supporting role, in addition to her present work in "Girl Crazy" Broadway stage musi- cal now running. Other players recently added to the cast are Leonard Carey, who was last seen in "Laughter," Jules Epailly, recently in "The Sap from Syracuse." Janet MacLeay, Ralph Morgan, Pat O'Brien, Avonne Taylor and John Kearney, several of whom are now playing Broadway in various legitimate productions. Edmund Goulding has been added to the directorial staff at the Astoria plant. He most recently has been engaged in handling the megaphone for "The Trespasser" and "The Devil's Holiday." His first assign- ment will be the screen version of the stage play, "Up Pops the Devil," recently acquired by Paramount. Nancy Carroll, Charles Ruggles and Frederic March have been tentatively selected for the cast. Dialog Script Clerk New While George Abbott was directing the Nancy Carroll film, "Stolen Heaven," just completed, he introduced a new system of script and dialog recording which proved highly successful. He ordered a dialog script clerk to check constantly on spoken lines. Members of the Society of Motion Pic- ture Engineers last weekend, visited the Astoria studio, where they viewed a special screening of recent wide film developments, if Dix to Direct and Star In Beach's "Big Brother (Special to the Herald-World) HOLLYWOOD, Dec. 11.— Richard Dix will follow in the footsteps of Lionel Barry- more, Lowell Sherman and Louis Wolheim. Announcement was made this week that he, as they did, would graduate from star to actor-director. He will serve in these capacities in "Big Brother," by Rex Beach. Not only has Dix long cherished a desire to direct pictures, but for many years he has had his mind set on playing the "Big Brother" role. He will be starred, of course. Dillon Completed "Millie" On Return from Illness (Special to the Herald-World) HOLLYWOOD, Dec. 11.— John Francis Dillon completed direction of ''Millie," the Charles R. Rogers production to be released through Radio Pictures. Dillon started the picture but was taken ill with influ- enza. During the three days that Dillon was home, Harry Joe Brown directed, but immediately upon Dil- lon's return to the studio he resumed direction and completed the picture. "Street Scene" Is First New Goldwyn U A Film (Special to the Herald-World) NEW YORK, Dec. 11.— The first of Sam- uel Goldwyn's group of new productions for United Artists will be "Street Scene," the pic- ture rights for which have just been acquired by Goldwyn. This highly successful stage play, which opened on January 10, 1929, played 600 performances on Broadway, has been seen in translation in most European capitals, and has two companies on the road in this country now. Goldwyn has sailed for Europe to continue his search for new material and personalities. U. S.-Made Italian Film Shown in Philadelphia (Special to the Herald-World) PHILADELPHIA, Dec. 11.— An Italian talking picture, said to be the first produced in this country by an Italian company, had its American premiere at a private showing in the Metropolitan Opera House here. The film was produced by the Italotone Cor- poration and has already been shown in Rome. 34 EXHIBITORS HERALD-WORLD December 13, 1930 Herald- World's Production Directory STORY DIRECTOR CHIEF BRAND PLAYERS NAME STARTING DATE Columbia Studios "The Last Parade" Erie C. Kenton Jack Holt Tom Moore Constance Cummings Dec. 1 Pathe Studios "Thank Yon Doctor" Ralph Ceder Daphne Pollard William La Marr Nov. 25 United Artists "Reaching for the Moon" Edmund Goulding Bebe Daniels Douglas Fairbanks Jack Mulhall Edward E. Horton October 20 Hal Roach Studio Chase Comedy James Parrott Charley Chase (Spanish version) Thelma Todd Dorothy Grainger Kay Deslys Dec. 2 Darmour Studios "Mickey Mc- Guire No. 3" Al Herman Mickey McGuire Dec. 3 Radio Pictures Studios "Assorted Nuts' Eddie Cline Bert Wheeler Robt. Woolsey Dorothy Lee Nov. 24 Educational Studio Untitled Wm. Goodrich Peeni Elmo Bud Harrison Ed Brady Robert Wilber "The Easiest Way" "Dance Fools Dance" "The Way for a Sailor" Untitled 'Gentleman's Fate" Metro-Goldwyn-Mayer Studios Jack Conway Constance Bennett Harry Beaumont Cliff Edwards Marcel Silver Conchita Montenegro Jose Cresto Edward Sedgwick Buster Keaton Charlotte Greenwood 9ally Eilers Reginald Denny Mervyn Le Roy John Gilbert Anita Page Leila Hyams Louis Wolheim Tiffany Studios 'Aping Hollywood" "The Single Sin" 'Drums of Jeopardy" Sig Neufeld William Nigh George B. Seitz Tiffany Chimps Kay Johnson Bert Lytell Paul Hurst Tom Dugan June Collyer Warner Oland Lloyd Hughes Wallace McDonald Universal Studios "The White Captive" "Heroes of the Flames" Summerville Comedy No. 6 Harry Carson Robert Hill Dorothy Janis (Location) Tim McCoy Marion Shockley Stephen Roberts Slim Summerville Harry Gribbon Dec. 1 November 3 November 4 Nov. 15 Nov. 24 Nov. 24 Nov. 18 Nov. 26 Dee. 1 September 20 Nov. 12 Nov. 24 STORY DIRECTOR CHIEF PLAYERS BRAND NAME STARTING DATE 'Don Juan Diplomatico" "Fires of Youth" George Melford Monta Bell Celia Montalvan Miguel Faust Rocha Lia Tora Juan Artieti Eulate Enrique Acosta Eduardo Arozamena Ralph Navarro Lewis Ayres Genevieve Tobin (Spanish version Nov. Boudoir Diplomat) Dec. 1 Fox Studios "This Modern World" "East Lynne" 'A Connecticut Yankee" "Girls Demand Excitement" "Squadrons" Chandler Sprague Frank Lloyd David Butler Seymour Felix Alfred Santell Warner Baxter Dorothy Mackaill Ann Harding Conrad Nagel Clive Brooke Maureen O'Sullivan Will Rogers William Farnum Frank Albertson Virginia Cherrill John Wayne Charles Farrell Elissa Landi Nov. 10 Nov. 11 Nov. 24 Nov. 24 Nov. 29 Tec Art Studios "Voice of Louis Lewyn Hollywood" All Star Topical September 21 Vagabond Ad- Elmer Clifton venture Series Tom Terrl* (Shorts) September 2C "Gold Diggers of William Hollywood" O'Connor Phyllis Barrington Donald Reed Nov. 16 "Sheer Luck" Bruce Mitchell Jobyna Ralston Nick Stuart Nov. 17 Mickey Mouse Disney Bros. Nov. M Metropolitan Studios "Romantic Adventures" Untitled "My West" Vanity Comedy "Mother's Millions" Frank Griffin Chester Conklin Robt. Bruce Unassigned Harold Beaudine James Flood May Robson Brown and October SO Nagel Phil Ryan Nov. 17 Nov. 24 Christie Nov. 28 Nov. 25 First National Studios "Showgirl in Clarence Badger Suzy Vernon (French Version) Nov. 16 Hollywood" Vital-Geymond "Kismet" Wilhelm Dieterle Vladimir Sokoloff (Ger. version) Nov. 24 Mack Sennett Studio "Putting on the Dog" Phil Whitman Andy Clyde Patsy O'Leary Nov. 28 Paramount Studios 'Dishonored" 'Ladies' Man" Joseph von Sternberg Lothar Mendes Gary Cooper Marlene Dietrich Barry Norton William Oland Kay Francis William Powell Carole Lombard Norman Taurog Leon Errol Mitzi Green "Finn and Hattie Abroad" and Norman McLeod Regis Toomey Zasu Pitts Untitled Edward Suther- Jack Oakie land Untitled Edward Sloman Richard Arlen October Zl Nov. 24 Nov. 26 Nov. 20 Nov. 22 James Cruze Studio No Production w arner tiros Bi No Production December 13, 1930 STAR GAZER EXHIBITORS HERALD -WORLD 35 -"PRODUCED BY "-Norman Krasna- PREMIERE The only difference between a premiere in Hollywood or Los Angeles and a dramatic club production making its bow in Oshkosh or any other town of that size, is that the tuxedos fit better. Hollywood, for years, has been painted as a "different" locality — with the advanced ideas and a great many other things which Oshkosh and its ilk haven't got. Yet, all in all, it is exactly the same. Un- derneath stiff shirts beat the same type of hearts. Beneath hats suited for such occa- sions throb the same brains. There are just the same number of hates, jealousies, wor- ries, and big and little moments at Hollywood premieres as there are at the opening of the local dramatic club show. Society reporters scuttle in and out and around, learning what Norma Talmadge is wearing, the kind of cloth which went into the making of Clara Bow's evening dress. They have a great hullaballo out here over premieres. First of all, the newspapers get all excited and assign about four reporters per sheet. There is the critic, who is the head man. There is the society department, getting the lowdown on clothes and those who attend in parties. There is the feature writer, who nicks up something special and makes half a column out of it. After these three come the straight news reporter. Then, too, there is the radio. All speak over the radio if they are prominent — or have publicity men who convince everyone they are. Those who haven't the price of admission make their appearance at about 6 o'clock be- hind roped off sections. The premiere is scheduled to start at 8:30 but seldom gets underway until after 9 o'clock. They stand patiently, watching arc lights sweep the skies to let the world, within a radius of 25 miles, know that Hollywood is having another big moment. Inside the theatre are the assembled high- lights of our industry. They are in the ma- jority, for they either have been sent tickets, or have purchased them. Each is dressed in his or her finest. Hollywood is at home. In) addition to executives and stars, there are the writers and the press. The stars know both classes and both classes know the stars. It is just as much a family gathering as Osh- kosh's premiere of its own community players. There is no place in Hollywood where one can see so many leading lights at one time as at a premiere. Hollywood has grown so rapidly that the motion picture colony has about been swallowed up — in fact, much of it has moved to Beverly Hills and outlying points. The population of Hollywood is now 160.000, so this is not hard to understand. The colony has lost, to a great extent, its picturesque personality by the influx of those not connected with the industry and the exo- dus which money has made possible for those who are branded with the marks of success. All the cafes, the street corners and other gathering places have become so cluttered with sightseers that they've driven out the motion picture folk by their very numbers. There isn't the congregation that there used to be. Dances and parties get onlv a few of the outstanding personalities together at one time. When you come to Hollywood, if you want to see almost evervbody beneath a kaleido- scope of colored lights, amid the blare of radio-wired loudspeakers, and the pristine glory of prologues and preludes, iust attend a premiere. It costs $5> a ticket, but% if you want to see folks srathering in their little family circle and feeling quite at home, come to a premiere. —CHURCHILL. HOLLYWOOD WHOOPS, here comes Xmas. X marks the spot where there is no money to buy gifties. A local department store advertised for a Santa Claus, and fifty-four featured players showed up. The store couldn't use them ; they all wanted billing. You'd never recognize Hollywood Boulevard now. Every ten feet there are huge cardboard Christmas trees, each having a million electric bulbs. At night it's very pretty. When you turn a corner in your automobile the sight of all these colored lights blinds you, and you run into a fire hydrant. Next to the fire hydrant is an auto repair shop. Somebody on the Chamber of Commerce thought that one up. One smart realty company, with a slogan of "For Land's Sake See Us," has a placard in front of its Wilshire Boulevard office which reads, "Make Some- one Happy— Give Him a Miniature Golf Course for Christmas." The best Christmas gag out here is worked up by the smaller restaurants and cafes, the kind that prey on the visiting firemen and try to give the im- pression they are patronized by the motion picture colony. When you are given your menu you find a card attached that reads : "Spend Christmas Eve and New Year's in Kumon Inn, the Eating Joint of the Stars. We Cater to the Best People. Wouldn't you like to spend New Year's Eve with Garbo, Gilbert, Barthelmess, Barrymore and George Arliss? Come to Kumon Inn. Reservations taken now. Ten Dollars Per Plate." When I saw the card the first time it occurred to me that Kumon Inn was certainly a popular place with the stars; more surprisingly so when you con- sider you get a luncheon for thirty-five cents, without a napkin. What was still funnier about the thing was that in the next block I saw an- other menu card that had almost the same speech on it. I hear from reliable sources there are a dozen such restaurants having the same speech. The gag is that the card says: "Wouldn't you like to spend New Year's Eve with Garbo, Gilbert, Barthelmess, Barrymore and George Arliss?" Well, the proprietor of Kumon Inn explains, wouldn't you? He would. He admits it. Oh no, he says, they're not coming to Kumon, no sir, but wouldn't you like to spend New Year's Eve with them? The card asks you. For ten dollars a plate. An exploitation stunt that theatre owners can take advantage of is worked by a cut-rate drug store on Hollywood Boulevard. For about two hours a day they have a motion picture camera in front of the place photographing the store front and the persons who go into the place. The impression you get is that it's atmosphere for a genuine picture. Every once in a while some- one who seems to be a director will shout, "No, no, no, I cannot have this. I want more realism. Listen folks, (this to the crowd) give me a break, don't pay attention to the camera, just walk in and out of the store as though noth- ing is happening." You have no idea how many sheep walk into that big cut-rate store. Some want to satisfy the universal conceit of having their foolish faces permanently recorded, but in the main they walk in because the "director" said so. And they buy. Statistics, as of March, 1927, show that four out of every five per- sons who come to consciousness in a cut-rate drug store buy something. Then there is the quaint Hollywood custom of pawn-shops advertising, "Give a Christmas present;" presumably by pawning your own watch. One pawn shop has a sign, "We do not accept make-up boxes," the old meanie. —NORMAN KRASNA. Pastor Forms Club Which Will Make Amateur Films (Special to the Herald-World) SPRINGFIELD, ILL., Dec. 11. — The Rev. S. O. Yunker, pastor of St. Vincent de Paul church here has formed a club whose activities will partly center around the making of amateur moving picture productions. He has long been an ama- teur motion picture enthusiast, and was one of the first purchasers of the Bell & Howell 16 mm. films outfits when they were first put on the market. The parish is largely composed of per- sons of Lithuanian extraction and descent, and as its first picture the club is making a film touching upon Lithuanian history. 36 EXHIBITORS HERALD-WORLD December 13, 1930 J. C. Jenkins — His Colyum EMPORIA, KAN. DEAR HERALD-WORLD: Tonight we saw Winnie Lightner in "THE LIFE OF THE PARTY," and if there could have been anything added to this picture to make it more entertaining, which there couldn't have been, it would have been Joe Brown. With the exception of our two favorites, Will Rogers and Irene Rich (we might add, our four favorites, and include Polly and Marie), Winnie satisfies us like a huckleberry pie would when we hadn't had anything to eat since last Thursday. She is not only a finished actress and a star of the first magnitude, but she's so dog- gone handsome that only the fickleminded would dare to comment on it. (There now, Winnie, just for that you ought to send us a nice, big picture of yourself that we can hang over the mantle in our living room so we can have a look at you everytime we get home.) In case Winnie doesn't see this, won't some of you guys out in Hollywood call her attention to it? * * * We are going to write El Brendel and find out if they have jazz orchestras on Mars, and if they don't, we are going to engage passage on the next ship he pilots up there. They have just tuned in on a jazz orchestra playing some more of that hen house music and trying to prove to the world that they don't know adamthing about music, and they are making a wonderful success of it. This music is so impressive that we have written a little pathetic verse which we would like some jazz artist to sing. It should be sung with much feeling, much like you would sing "SONNY BOY." Try this on your piano, girls. It should be played to the tune of "When I've Got Those Henhouse Blues." When I've got those henhouse blues, When I've got those henhouse blues; The roosters have all gone away, And I am left alone today To lay an egg here in the hay, When I've got those henhouse blues! * * * TOPEKA, KAN. Did you know that at one time Uncle Sam was the largest real estate dealer in the world? Well, he was, and that was when he bought what is known as the "Louisiana Purchase" from France for four cents an acre, and boy, if that wasn't like stealing acorns from a blind sow, then we don't know sows and acorns. There, now, war has broken out between Texas and Chicago. Gov- ernor Dan Moody of Texas suggested that Chicago be put under martial law and that the Texas rangers be employed to clean the joint up. To this suggestion the Chicago Tribune lets forth edi- torially a loud and prolonged howl and says: "Texas, for instance, is always fortunate when its freemen are not burning the jails to execute the writs of Judge Lynch on prisoners who have not had trials, and when Ma Ferguson is not working her way in through the kitchen door and Pa through the coal hole. It's a great state and would look well in a map of Mexico." WOW, guess that's handing Texas a wallop. But that wasn't all the editor said, here's some more: "Her greatest contribution to science has been the jake paralysis, and to public morality, the bottled-nose saint in the garb of the Klu Klux." But if the editor of the Tribune thinks he put one over on Brother Dan, he is entitled to another think, for this is the upper cut and right hook Brother Dan countered with: "Texas and Chicago both have a history. Texas has its Alamo, where patriotism reached its highest mark, and Chicago its Hay- market riot. Texas had its battle of San Jacinto, and Illinois its Herrin massacres. Texas had its glorious Goliad, and Chicago its federal martial lay in 1894. Texas wrote her declaration of inde- pendence and conducted a revolutionary war to establish a republic, Chicago has given the world its Bill Thompson to pick a quarrel with the King of England because American history was not written to suit his honor's fancy and to make his bonfire of school books on the shores of Lake Michigan. In Chicago they place men against the wall and massacre them on St. Valentine's day. They riddle their assis- tant prosecuting attorney with bullets and train their machine guns on florists' shops and pull the trigger when their quarry appears above the sights. What other city can boast that record?" Now look here, boys, there's no use in going into personalities about this. Both of you have records that you ought to be ashamed of. One of you wants liquor and the other don't, and both of you have it. Neither of you have told the whole truth, and if you don't stop this fussing right away you are going to prove to the world what we have always contended, that Nebraska has really become the only safe place to live. * * * A theatreman said to us the other day, "Why is it that we are charged so much for service that we have to charge 50 cents for our shows when we should charge only a quarter?" And we replied, "The answer to that is very simple. In all lines of merchandizing, save the film business, a surplus of product means a lessening of the sale cost of the product." "In the film business it means an added cost to the consumer of the cost of the product that can't be consumed. The average theatre can use only 156 pictures at the most, many of them use not to exceed 52 pictures a year, and there are over 400 pictures made an- nually. Every producing company except United Artists tries to make all the pictures it can. "The trouble with the film business is that the trough isn't big enough, they can't get all four feet in, although they try their best. The general opinion of Mr. William H. Public and family is that no picture is worth 50 cents, but we can't agree with that opinion. We have seen pictures that we got a dollar's worth out of, and then again we have seen pictures that would have given us license to start a fight had they tried to make us see them for nothing, and those are the kind of pictures you boys have to pay for whether you play them or not. There's no such a thing as a shortage of product. The producers look after that, and while you may not know it, you pay for this surplus product in the cost of those you can use. Does that answer your question?" He scratched his head for a moment and then picked up the tele- phone and called his wife and said, "Say, honey, make a big fat huckleberry pie, we're going to have company for dinner." Don't forget, those fat northern mallards we are going to have Christmas. J. C. JENKINS, The HERALD-WORLD man. P. S.— The HERALD-WORLD COVERS THE FIELD like an April shower. December 13, 1930 EXHIBITORS HERALD-WORLD 37 W THE SHORT FEATURE Newspictures KINOGRAMS NO. 5664 — Gift hunters do their bit to lift depression and beseige the great stores — Fifth avenue — Tons and tons of mail keep another army busy at post offices and on mail trains — A way station adds its bit — San 1-rancisco. Here's where youngsters get good look at Santa's work- shop— Brooklyn. For no reason at all, cat stages her own tree-sitting contest, and after five days has to be rescued. KINOGRAMS NO. 5663— King Carol performs his first official ceremony at anniversary of Roumanian university — Four U. S. Senators are sons of Sena- tors^— it's "ride 'em cowboy!" at Los Angeles rodeo — Iowa lassie and Missouri lad picked as healthiest boy and girl in national 4-H club competition in Chicago — Sir Thomas Lipton receives American cup for losing in yacht race — Crown Prince of Italy reviews his regiment at Turin — Sights in New York proves Santa Claus is coming — Champion divers meet in California. HEARST METROTONE NEWS NO. 221.— Metro- tone rides through fog with Leviathan — Hollywood's peppiest dancers perform — 'Prince Humbert of Italy reviews his royal regiment — New York Christmas shoppers turn out eni masse — Cuban cavalrymen show how to charge — Notre Dame routs Southern California football team. HEARST METROTONE NEWS NO. 220— Chester Hale girls bring holiday cheer and a show to U.S. S. Texas gobs at Brooklyn Navy Yard — William N. Doak sworn in as new labor chief — Aquatic champs start new water sport season at Palm Springs, Cal. — Shipwreck Kelly goes after a new record on Manhattan skyscraper — The lion family has a mis- hap in Paris zoo — Abyssinian legends pay homage to new king. UNIVERSAL NEWSPAPER NEWSREEL NO. 98— Roumanian king and Queen Marie attend university anniversary — Crack train between Paris and Nantes derailed — Children stare wide-eyed at toyland mar- vels in New York — Italian Crown Prince gives awards to heroes of his regiment — Mud and rain impede motorcycle racers in British Grand National — French models stage a costume ball — Buckaroos compete in Los Angeles rodeo. UNIVERSAL NEWSPAPER NEWSREEL NO. 97— New Congress takes up problem of aiding unem- ployed— Six-day bicycle riders hard at it in New York — Leviathan gets its winter overhauling — Sweep All wins last big racing feature of 1930 — Thrilling auto racer's wreck brings gasps from thousands at Los Angeles. PATHE SOUND NEWS NO. 101— Gay midinettes hit giddy pace in Paris — William Doak new labor secretary — Postmaster General Brown asks early Christmas mailing — Speed world's oldest wheezes in London — Stars compete in desert diving meet at Palm Springs, Cal. — Mikado reviews his men at arms — Congress opens to hear president's plan to aid idle. Student Traffic Police See Rin Tin Tin Serial Open Warner's Strand in Akron, Ohio, gave the kiddies a good break in a tieup with the schools for the first chapter of the Rin Tin Tin serial, "The Avenger." The manage- ment invited schoolboy traffic police to be guests of the house. More than 500 re- sponded. Other school children were ad- mitted on a two-for-one basis. Teachers announced the plans in the vari- ous class rooms, and the juvenile court judge gave a five-minute talk to the students outlining the arrangement. Runs Talkiegrams A newspaper in San Antonio recently ran a "Talkiegram" contest covering the names of all current screen attractions in the city. A cash award and free tickets were given the winners. Big Names in All Departments Boost Comedies, Says Hammons E. W. Hammons, president of Educational Pictures, attributes the improvement in current comedy production to the fact that more capable persons are concerned with the making of them than ever before. "In every branch of short feature pro- duction," he said, "including the acting, writing and direction, are now to be found people who have come into prominence through channels that gave them wide ex- perience. This is the first time, I believe, that these rich resources are being tapped so thoroughly for short feature produc- tions." Hammons points out the box office names that are appearing in the casts, and direc- torial and writing credits of Educational comedies as proving his contention. Among them are noted James Gleason, who has just completed the dialog for a new Ideal comedy, Earnest Pagano, Paul Girard Smith, Ken Kling, Jack Townley and Walter Weems. Included in the list of players are Andy Clyde, Marjorie Beebe, Lloyd Hamilton and Johnny Hines, on regular contract, and Bert Roach, Charlotte Greenwood, Natalie Moor- head, Daphne Pollard, Harry Gribbon, Glenn Tryon, Dorothy Christy, Eleanor Hunt, Edward Nugent, Phyllis Crane, Al- berta Vaughn and others. Directors of importance on the Educa- tional staff are William Beaudine, William Watson, Nat Ross, Harold Beaudine, Leslie Pearce and Mack Sennett, who has also been directing many of his own comedies. Film Which Will Interest Car Owners WASHINGTON. — The U. S. Bureau of Mines, De- partment of Commerce, has available a film depicting the danger of carbon monoxide, entitled "Carbon Monoxide : the Unseen Danger." Columbia Negotiating for Short Series to Star 2 Radio Characters Ellen and Roger, radio characters who have gained prominence for their week- ly broadcasts on radio hookups in the United States and Canada, are being con- sidered for the principal roles in a new series of short subjects to be made by Columbia Pictures. The pictures will be single reel releases on a country home with the intention of gaining subjects similar to those which the couple has a career in motion pictures, used m its broadcasts. Principally, their radio The Ellen and Roger radio series is now in dialog has dealt with the adventures of a film its sixth month. A number of radio stations struck pair of youngsters who ran away from have asserted it is one of the best audience builders on their program. Reports from one station in the South estimate that it has 300,000 kt T7 D d followers of the weekly programs. INew Van Beuren Keel Syndicated newspaper stories of the radi© To Aid Employment characters are also being published in leading cities. The Van Beuren company and the RK O circuit, with the cooperation of Grantland Rice, who makes the Pathe Sportlight series, and Seward Prosser, chairman of the mayor's un- employment relief committee in New York, have completed a short subject designed to strengthen public con- fidence in the successful outcome of the present situation regarding un- employment. The reel, which stresses the advan- tages of coordinated effort, opens with a review of present conditions by Rice, who compares the man with- out a job to the losing football team. Prosser, who is chairman of the board of the Bankers Trust Com- pany, gives some facts and figures on the relief measures already carried through by the committee he heads, and expresses his optimistic opinion that a return to normalcy cannot be stopped and is not far ahead. Child Story Series Takes Mickey Mouse Through Fairyland The Walt Disney studios and Bibo and Lang, Inc., music publishers, have started joint publication of a series of "Mickey Mouse" storybooks for children. The first of the series is a book of 16 pages, reciting the adventures of Mickey, the cartoon comic, in fairyland. The pages are nine by 12 inches, printed in colors. The author is Bob- ette Bibo. Irving Bibo has written an original song about Mickey, the words and music of which appear in the first book of the series. One of the publication's features is a game known as the "Mickey Mouse Journey." The Disney studios have supplied the illustrations. The first issue in this series has been on sale for a month in children's divisions of depart- ment stores, in book stores and in five and 10 cent stores. 38 EXHIBITORS HERALD-WORLD December 13, 1930 W SOUND REPRODUCTION THE BLUER OOK SCHOOL By F. H. RICHARDSON BLUEBOOK SCHOOL QUESTION NO. 66.— (A) Explain why the voltage of the C-bat- tery, in sets using one, should be kept at its full value. (B) In just what way would you ascertain the correct voltage between the contact studs of the C-battery? (C) What does a high plate current indicate? (D) How often would you inspect the C-battery? (E) How would you remedy a poor contact of a C-battery with a grid circuit? ANSWER TO BLUEBOOK SCHOOL QUESTION NO. 49 The question was : What kind of warning does an amplifying tube filament give before it finally fails? What should be done as soon as this warning sign appears? What is likely to happen in the event the projectionist does not heed this warning? Are noisy amplifying tubes occasionally found, and what is the cause of the noise? AGAIN the answers have been misplaced, so I will answer the question myself. An amplifying tube filament warns the projectionist of coming failure by showing a bright spot somewhere on the length of its filament. This is not always the case, but usually it is so. Immediately such a warning spot shows, the tube should be replaced with a new, tested one. If this is not done the fila- ment may burn out right in the middle of a show, and that is not, as you all know, a very desirable state of affairs, as all sound will be stopped until a replacement is accomplished. Yes, noisy new tubes are found occasionally. This is due to faulty filament which throws off at an irregular rate. ANSWER TO BLUEBOOK SCHOOL QUESTION NO. 50 The question was : Do noisy amplifying tubes give trouble anywhere except at the first stage of amplification? How would you make a test in case you had suspicion that a tube was noisy? What various troubles may loose connections, etc., in the batteries cause? I HAVE selected the answer of Carl F. Daughtery, who says : "Noisy amplifying tubes are not very likely to give trouble anywhere except at the first stage of amplification. This is because of the high degree of sensitivity necessary in the first stage of amplification, which necessi- tates tubes that are as nearly perfect as possible. "If a noisy tube is suspected, the fader should be set at zero. Then if the noise is still heard, it is very probable that a tube is causing the noise. In this event the first tube in the first stage of amplification should be replaced with one which is known to be in good condition. If this does not end the noise, the source of trouble must be looked for elsewhere. "Loose connections in the batteries, or ac- cumulations of dirt and dust may and probably will cause loss of voltage and consequently impair the quality and volume of the sound. They may also cause noise in the horns, known as surface or ground noise." ANSWER TO BLUEBOOK SCHOOL QUESTION NO. 51 The question was : Explain just why bat- teries must not be used for amplifying imme- diately after charging. Just for what reason is it necessary, when using sets which have a C-battery, to keep that battery at the proper voltage? Hoiv may you ascertain the correct voltage between the contact studs of the C-battery? How often should the C-battery be inspected and tested? What does a high plate current indicate? THE answer to question number 51 was very well given by Herman B. Billings of Somers, Conn. Mr. Billings says : "Storage batteries supplying current for sound reproduction should not be used for 20 or 30 minutes after charging. The reason for this is that they continue to gas for that length of time, and will cause quite a noise in the horns. "On sets which get their C-voltage from bat- teries, it is necessary that their voltage be kept up to the proper rate. The C-, , , , chine in perfect the "Want Ad' to the left. order. Yourself in First Letter General Talking Pictures Corporation General Talking Pictures Corporation 218 West 42nd Street New York City 218 West 42nd Street New York City 40 EXHIBITORS HERALD-WORLD December 13, 1930 This was the scene on the stage of the New Royal theatre at North Bay, Ontario, when the Herald-World Plaque for Better Sound Reproduction was presented to the theatre. Left to right are J. H. McDonald, president of the Board of Trade; A. C. Stock, manager of the theatre; H. M. Anderson, president of North Bay Theatre Company, Ltd.; Mayor Robert Rowe; Lou Schofield, and Charles McGillis, projectionists. Audience Composed of Deaf Persons Attends Showing of Sound Film Given Under Auspices of League For Hard of Hearing in St. Louis — 100 Present (Special to the Herald-World) ST. LOUIS, Dec. 11.— For the first time in the history of St. Louis an audience composed entirely of persons who are hard of hearing saw and heard a talking motion picture show given here recently. The novel presentation was under the auspices of the St. Louis League for the Hard of Hearing, As the feature picture and the short subjects on the program were un- reeled on the screen the 100 persons in the audience sat back and enjoyed the show. Each had on a pair of headphones con- nected with the sound equipment of the house and apparently practically all heard every bit of the show distinctly. The Fox theatre several months ago equipped ten seats with headphones for the convenience of persons hard of hearing and all these seats are always occupied. Some persons call the theatre in advance to be sure of getting one of the headphone- equipped seats. Prior to the advent of sound pictures and the elimination of silent pictures by theatres in St. Louis, motion pictures were the chief diversion of the 10,000 adults and 5,000 children of St. Louis who are deaf or partly so. Officials of the St. Louis Film Board of Trade have placed the silent pictures that are now available at the disposal of organi- zations that are interested in persons afflict- ed with deafness. The board has always been willing to help these afflicted persons in seeking picture entertainment, but neces- sarily the number of silent pictures has been greatly reduced since producers en- tered the sound field. Vilches in M G M Spanish Film Ernesto Vilches has been engaged by Metro-Goldwyn-Mayer to play in another Spanish talking picture, the title of which is to be announced shortly. He recently played in the Spanish version of "Mr. Wu," playing the part enacted by Lon Chaney in the silent film. Vilches gained recognition as a character star in Latin America. Blue Book School Answer to Question 52 (Continued from page 38, column 3) to clean same thoroughly with sandpaper. "In testing any battery of the dry type, a voltmeter should always be used, never an ammeter, and one of high resistance. As a test of this type is little more than a short circuit, temporarily, the meter should never be held on the contacts any longer than necessary to ascertain its correct condition. To do so unnecessarily shortens the life of the battery. "We cannot be too careful in caring for our tubes, be they of the rectifying or amplifying type. Due to the inner construction one must of necessity handle the latter with extreme care, so as not to loosen the elements, which may, and probably will, cause the tube to be- come noisy or microphonic. Be sure the first amplifier tube is as near perfect as possible. This is the most important in that circuit. Be careful not to overload the filament. Do not apply more than the manufacturer's specified voltage. Also do not apply less, for proper functioning of the tube requires just so much, no more, no less, to insure correct electron flow from filament to plate. More vacuum tubes are ruined by the indiscriminate whirling of rheostat knobs than any other one cause. "When two rectifier tubes are used it is an indication that the particular amplifier in use is using the full A. C. wave, not half of it. This method has been found to be superior to the system using only one tube for rectifica- tion, inasmuch as it produces a much smoother flow of the rectified A. C. When this is passed through the customary filter, the re- Only 80 Inhabitants, Town Gets Talking Films (Special to the Herald-World) NEW ORLEANS, Dec. 11.— Dis- tinction of being the smallest town in the world with talking pictures is now claimed by the village of Hayes, La. Sound equipment has recently been installed in the Magnolia theatre there, operated by Felix Herbert. The town's population is given as 80. This shows the easy arrangement and sketching achieved by the management of the Our theatre at Grand Rapids, Mich., in mounting the Herald-World plaque upon a board in the lobby. sultant current delivered is very near, as far as results are concerned, to a true D. C. supply. "Rectification may be obtained successfully by the use of one rectifier tube (a different type, of course, than above), but there is liable to be a hum present which will be so greatly amplified by the push-pull amplifier, as to be noticeable in the loudspeaker. Then, too, the current delivered to the amplifier tubes will fluctuate more or less, due to the fact that this type of tube uses only half of the 60-cycle, or line wave. While this effect may be rem- edied to a certain degree by inserting a 274, or voltage regulator tube in series with the rectifier, the full wave method will be found to be more satisfactory for sound projection." Madan Circuit Purchases RCA Equipment for Film Production in Calcutta Active production of sound pictures will soon be started by Madan Theatres, Ltd., Calcutta, India, which has recently pur- chased a sound recording unit and seven reproducing sets from RCA Photophone. The Madan concern operates over 100 houses in India, Burma and Ceylon. F. Madan, director of the circuit, has been in New York for two months arranging the deal. Elmore B. Lyford, an RCA engineer, has sailed for Calcutta on a year's leave of absence to direct equipment of the Madan recording studio. F. W. Boughton, another RCA engineer, will assist in the installa- tion. Thome Is Publicity Director Ray Thome, after being connected with various San Francisco Publix houses, has been named director of publicity for the California theatre in San Francisco. He succeeds Jack Gault. He will be assisted by George Fischer. Shows Spanish Talkers The El National, San Antonio house, recently in- stalled sound and is now said to be the only theatre - in that city playing Spanish talking pictures. December 13, 1930 EXHIBITORS HERALD-WORLD 41 W BOX OFFICE PROMOTION Milwaukee Houses in Midst of Heavy Holiday Exploitation; What Are You Doing? What are you doing to prepare for the holidays ahead? Are you letting the exploitation possibilities of Christ- mas and New Year's go to seed? Or are you organizing matinees, midnight shows and children's programs as other progressive exhibitors are doing? There is no season like the Christmas season for exploitation. More people have spare time during this period than at any other time of the year. The holidays bring with them a bouyancy and exhuberance which demands expression. Why shouldn't your theatre have a part in it? The potentialities are almost unlimited. You can arrange a children's matinee a few days before Christmas, have a local Santa Claus and perhaps give away inexpensive toys. A few Christmas songs, with the youngsters chiming in, will add the neces- sary atmosphere. A Christmas tree or two will help, too. Midnight Show for New Year A midnight show to "ring in the New Year" will invariably draw a crowd. Ad- vance trailers and newspaper advertising, and perhaps a ballyhoo truck can handle the promotion. You will know best how to work out such programs to suit your own locality. In some communities, the opportunity to aid the poor by benefit programs will be boundless. In Milwaukee, exhibitors have already organized in this movement. Let's see what they've done so far. Fred S. Meyer, Western exploitation di- rector for Universal and manager of the Al- hambra theatre, started the ball rolling early this month when he turned over to the Wisconsin News Christmas Fund a check for $502.47, the proceeds from a midnight premier on "See America Thirst." The Wisconsin News Fund, sponsored by a newspaper, is one of the largest in Mil- waukee. Five Give Matinee Proceeds Five independent houses in the city do- nated proceeds from their matinees on December 6 to the same cause. The thea- tres and their managers are as follows: Gem, operated by Frank Trottman; Pearl, Charles Washichek; Grace, managed by Paul Oresic and Ralph Haynes; Elite, man- aged by Elmer Bauer and owned by Steve Bauer, and the Atlas, operated by Otto Anders. All films shown at these matinees were donated by M G M. The Zenith, another independent theatre, operated by E. F. Maertz, recently had a potato matinee. Enough potatoes were collected to make over a thousand dinners. They were turned over to a local charity organization. Other independent houses are planning similar benefit matinees before the holidays. Four gentlemen in convict garb. The occasion, in this case, for the gala wearing apparel was the showing of M G M's "The Big House" at Loew's Ohio theatre, Akron. The four men walked lockstep through the loop, with the guard trailing along behind. All were placarded with copy on the film. Among them will be the Layton Park, operated by Jerry Washichek; Violet, E. E. Hemmings; Lexington, Walter Baier, and the Peerless, managed by Elmer Huhnke. Nine Fox Midwesco neighborhood houses are cooperating with the Milwaukee Sen- tinel to hold Christmas parties at the various theatres on December 20. Admis- sions for children will be some article of food. Houses joined in this movement in- clude the Oriental, Garfield, Tivoli, Savoy, Uptown, Tower, Modjeska, Plaza and Mirth. Local Warner theatres have already staged a number of food matinees and plans are underway for others to come. Toy Shower in Calgary Another illustration along this line is the gift party conducted by John Hazza, and Harold Bishop of the Capitol, Calgary, Al- berta. The annual toy shower has become an institution in Calgary. For many years the house has sponsored a children's show on the first Saturday in December. The youngsters are required to bring a gift. This serves as their admission ticket. This year 1,800 children responded to the call. The gifts were turned over to the Boy Scouts for distribution. The theatre got its reward, too. Newspapers devoted sev- eral lengthy front page stories to the affair. The local union musicians donated their services for the program. The question of whether such holiday ex- ploitation is worth while does not even enter into the case; it is simply a question of how it can be made most effective. Tell us what you are doing and intend to do. Houston State Gets 8-Page Ad Section in Radio Hookup Homer McCallon, manager of the State theatre, Houston, Texas, tied up with a local radio manufacturing concern to get an eight-page cooperative ad section in the newspapers for a group of his coming attractions. The ads were a combination of motion picture and radio advertising, with each page carrying stories and photographs of film stars, as well as copy on the radios. Artists were engaged to deck the layouts up in attractive fashion. 42 EXHIBITORS HERALD -WORLD December 13, 1930 9? This lobby display in the RKO theatre, Los Angeles, was part of the potent campaign for Universal's "See America Thirst." The oldtime bar was installed by a local beverage com- pany, which served free soft drinks to patrons. The same concern carried banners on its trucks avertising the film. It will be noted that a sign above the bar says, "Have a drink on the house and then laugh when you 'See America Thirst.' " Beverage Firm Builds Bar in RKO Lobby for "See America Thirst The new comedy, "See America Thirst," has come in for a big helping of tie- ups almost wherever it has shown. Beverage companies have cooperated in many cities on the strength of the picture's title. Window displays, street ballyhoo and advertising have been the happy result for theatres. In Los Angeles, the RKO house has dem- onstrated the value which one tieup brings. A local beverage company cooperated to offer the use of its 28 delivery trucks. Each of these carried a banner with this proclamation : "Quench with Eastside ! 'See America First' at the RKO theatres." Oldtime Bar Serves Drinks Carrying the idea even farther, the beverage firm agreed to erect a regular oldtime bar in the R K O's lobby. It was decked with dozens of bottles and glittering glassware. Free re- freshments were served to all patronsi who stepped up to the rail. This stunt aroused no end of curiosity and the word-of-mouth ad- vertising it earned brought scores of addi- tional customers. On the sidewalk at the front of the theatre was a huge stencil sketch portraying a foam- ing mug of beer. Under it was the caption, "Do you remember when was 5c?" The marquee was literally covered with pen- nants provided by Universal for the film. Adler Issues 25,000 Heralds William Adler, RKO exploitation man, who handled the campaign, arranged for dis- $You are reading this little ad be- cause the dollar sign caught your eye. It always works. By the same token "Building Theatre Patronage", Barry and Sargent's great book for showmen will catch business for you because it contains the patronage build- ing ideas that always work, 460 pages of money-making facts. (Only $5.20 mailed to your door) CHALMERS PUBLISHING CO. 516 Fifth Avenue, New York City tribution of 25,000 heralds with glaring head- lines on "See America Thirst." Joe Weil, exploitation director for Univer- sal, pulled some clever tricks out of his bally- hoo bag for this film. Shortly after its re- lease, he mailed out lapel buttons bearing the query, "Why 'See America Thirst?'" In an envelope, he inclosed a miniature cork screw and a tiny stein brimming over with foam. With these sundry accoutrements, one could enjoy almost everything but the taste. Any- way,, Weil's purpose was to give exhibitors something concrete, solid and basic for their exploitation. No one is saying he failed to do it. Marinette Fox Lands Full Page Layout on News Tieup The Fox theatre, Marinette, Wis., obtained a full page of type and display advertising on "The Big Trail" by tying up with a newspaper. One solid page was devoted to nothing else but stories and layouts on the film. News copy, including five columns in all, was given free by the newspaper. The three center columns of the page contained ads on the picture. Across the top of the page was a streamer in large type. 'Tom Sawyer" Draws Children "Tom Sawyer," Paramount's new feature with a juvenile cast, including Jackie Coogan, Mitzi Green and Junior Durkin, is reported to be drawing capacity crowds at the World theatre in Omaha. A number of children's matinees have been given with exceptional success. A homemade wreck. Wendell Werner, manager of the Rialto theatre, Tell City, Ind., hired a carpenter to build this air- plane wreck out of scrap lumber to ex- ploit First National's "Dawn Patrol." The wooden frame was' covered with old sign cloth. Four guy wires supported the contraption. It was set up 30 feet from n main highway. Buttons Laughed Off at Comedy Are Sewed on in Lobby Manager Harrison of the Waco theatre, Waco, Texas, revived the button-sewer idea to put over "Animal Crackers." He put a motherly old lady in the foyer with a sew- ing basket and rocking chair. Near the woman was a poster stating that she would gladly sew buttons on the clothes of patrons who laughed them off while watching the film. An ample supply of but- tons made it possible for the woman to supply the requests of those who came to her. Quite a number took advantage of it just for the fun of the stunt. Two youngsters were hired to push baby carriages through the business district. The carriages contained dolls and a placard stating that they were paying off a bet that "Animal Crackers" was not the funniest pic- ture ever shown. The latter idea, as well as the first one. can be employed on almost any comedy. Human Interest Story on Film Star Wins News Space Jake Rosenthal, manager of the Iowa the- atre, Waterloo, Iowa, won a two-column spread in local newspapers last week with a human interest story on one of his coming pictures, "The Gorilla." Joe Frisco, who plays the detective in the film, was, according to the story, once em- ployed by Rosenthal as desk clerk in . a Du- buque hotel which Jake operated. Waterloo newspapers were prompt in picking up the feature angle of this subject. As for Rosen- thal, he got some free publicity on "The Gorilla." December 13, 1930 EXHIBITORS HERALD-WORLD 43 Some Additions for That Ad File of Yours If you have a system of filing theatre advertisements for future reference, the above displays will fit nicely into that album. And if you don't have a filing system, there are new ideas to be gained just from a glance over these layouts. They were made for the following houses: 1, Brown, Louisville; 2, Orpheum, Seattle; 3, Albee, Cincinnati; 4, Michigan, Detroit; 5, Paramount Publix, San Francisco; 6, National, Louisville; 7, Oriental, Chicago. 44 EXHIBITORS HERALD-WORLD December 13, 1930 Two-for-One Tickets Good Tonic For Lagging B. O., Says Stamm John E. Stamm, manager of the New Victoria theatre, Baltimore, Ohio, believes there is nothing more effective for exploitation in the small town than occasional programs at which two-for-one tickets are offered. Stamm's town is not a big town, and he can't swing expensive campaigns, but the systematic promotion he arranges has brought him success. He writes us this letter. "I am sending you a few good exploita- tion tips for use during this present so- called 'depression.' (I don't believe there is any depression for the exhibitor who fol- lows out the ideas published in the Herald- World, and if I ever leave the show busi- ness, your magazine will go with me to keep me posted.) He Ties in With Golf Course "A two-for-one admission ticket system, used now and then, will keep a fellow out of the red. Try it and see. An indoor miniature golf course near my theatre uses the same idea, letting two people play for the price of one. The golf course manager and I cooperate. He sells my show tickets and I sell his golf tickets, and we both do a nice business. "The country store idea has brought me considerable success. I am personally ac- quainted with a large majority of my cus- tomers and suit my shows to their tastes. Sometimes I send invitations or heralds only to those whom I think will like the type of picture to be shown. "I am inclosing a handbill of the kind we distribute. Local newspapers do not have the facilities for printing handsome ads, so the handbills take their place. In them I am able to use whatever cuts and type are necessary. This has been more successful than the newspaper advertising I formerly paid for. Proclamation for Movie Week " 'Africa speaks' was advertised on the handbills as having its state premiere here. This brought added business. The film opened in Columbus the same week I had my preview matinee. "It does not pay to scatter handbills broadcast, however. They should be fas- tened to doorknobs, otherwise the first blast of wind will sweep them away and litter up the town. "Here is a good stunt: Have the mayor of the town issue a proclamation for a movie week. Then do your best to bill an attractive program with a corking good comedy; have a program that the public likes. Wait and see what happens. This will both bring current business and build your theatre up strongly in the community. Trailers and ads should be used for the advance advertising, playing up the procla- mation." Milwaukee House Has "Beer Garden " For New U Picture A crowd of approximately 1,200 was on hand Thursday evening, November 20, at 11:30 p. m. at the Alhambra theatre, Mil- waukee, for the world's premiere showing of "See America Thirst." Net proceeds from this show were turned over to the Wisconsin News Christmas Fund and totaled $502.47. A week before the pic- ture opened it was publicized on the front page of the Wisconsin News daily and this tieup resulted in much favorable publicity for the theatre. A feature of the show was the appearance of "Mama" and "Papa" Schlitz as part of a tieup with the Schlitz Brewing Company. These two principals, attired in native cos- tumes, led the audience in community singing, after which Fred S. Meyer, managing direc- tor of the theatre, introduced Chauncey Yockey, local attorney, who read several wires from the stars of the picture and also made a plea for the Christmas fund. A "beer garden," featuring the Schlitz prod- uct, is also being staged in connection with the show, where the patrons are treated to free drinks. Denver Students Color Lloyd Sketch For "Feet First ?? When school tieups can be had, they make excellent exploitation. A. G. Krell, assistant manager of the Paramount, Den- ver, accomplished something- along this line for Harold Lloyd's "Feet First." An outline of a sketch of Lloyd was the basis of the tieup. Hundreds of these sketches were given to the grade school teachers, who in turn had the pupils color them. Children who did the best work at coloring were given show tickets. The two best drawings won watches, given by a jewelry store. The sketches in outline form portrayed Lloyd in a sitting posture, with feet showing unusually large. A Denver shoe store tied up to distribute 20,000 illusion cards bearing Lloyd's photo- graph. Two other shoe stores had attrac- tive window displays. Yellow Cab assisted by placing "Feet First" tire covers on all taxis, with date and place of the picture. Soda fountains throughout the city were provided with paper napkins on the film, while many cafes carried lines on the show in the menus. Each of these tieups cost only two passes. A radio company used 36 24-sheet boards, carrying lines on "Feet First." bill- ' 'Third Alarm" Proceeds Go to Firemen's Aid Fund Tying up with the fire department to get exploitation, the Embassy theatre, San Francisco, chalked up a good box office profit on "The Third Alarm," a film drama of a fireman's life. William B. Wagnon, manager, set aside a portion of the receipts for the Firemen's Widows and Orphans Fund. This gener- osity brought favorable response from the fire department and newspaper ads told the public about it. Los Angeles House Gives All-City Grid Selections Loew's State in Los Angeles has tied up with a local newspaper to make announce- ment of the selections for the all-city high school football team. Through this arrangement, the house was able to present the announcement from its stage before it appeared in the paper. Several days in advance the house received space in the sports section. Naturally this brought box office lines. VICTORIA THEATRE BALTIMORE FrL Sat Nov. 28, 29 "SPECITRlVO MATINfE, MISGIVING DAY nwmom mamum filmed.- AfftKA mm! THRILLING SENSATIONAL ! LWFERENT! HEAR AS WELL AS SEE! Tin.1 grtut fiock cl" fli;:?:irpKoes. including (icrhaps millions of these birds.*1— A lion's search for food e:>V Theatre, Sitarday, November 15, 1930, after- noon or ntght, to serve as a Witness at the trial of the slate of Texas versus WILLIAM FOS- TER, alias WILLIAM POWELL, who, as the attorney "For the Defense" of a young man on trial for murder, attempted to bribe a member of the jiiry when he learned his sweetheart Kay Francis teas implicated in the affair. Failur fn appear in ansiver to this sum- mons will mean the loss of an opportu- nity to see one of Paramount^ most dramatic pictures starring WILLIAM POWELL. Charming 'Kay Francis heads the supporting cast, IN WITNESS WHEREOF, we hereunto subscribe our name, and affix the seal of the said Supreme Court of Entertainment, at our office, in the city of Fredericksburg th is J 4th day November, 1UH0. Signature Belkofer Moves to Marion Carl Belkofer, formerly treasurer of the Toledo Paramount, has been named assistant manager of th"- Palace in Marion, Ohio. Albert Knopp, publicity director of the Stahl theatres, Fredericksburg. Texas. sends this replica of a throwaway he dis- tributed to exploit Paramount's "For the Defense." The official-looking document made everybody sit up and take notice. 500 at Midnight Preview Mark Silver, manager of the R K O Lyric, Cincinnati, gave a midnight preview for 500 invited guests two days before the picture's engagement. City officials, school teachers and others were included in the group. A Few Tunes for Your House Organ [Use the articles below in whatever form you desire for your house organ. They may be lifted as a whole or in part and reprinted to suit your individual theatre.] John Schieferecke, operator of the Opera House, Lenora, Kan., invites his patrons to organize theatre parties by this message: We Entertain Your Guests "Do you ever entertain? Why not see the management of the Opera House as to tak- ing your guests to a talkie ? Your guests will appreciate it. "Do you belong to a club or lodge? Why not suggest taking in the talkies as an enter- tainment feature? It will revive member- ship enthusiasm. "School classes and clubs need various methods of raising money. Why not tie up with your theatre management? It has been clone other places and the school and theatre both gain. "Teachers, why not see us as to a line party for your class, or we will give a special rate for the entire class, so pupils, why not sur- prise teacher? "Business men, does- it mean anything to you to have people come to Lenora? Why not advertise your business on our screen? The individual cost is small. "It will be a credit to anyone who can say to himself, 'I have done my part to help put over Western Electric in Lenora.' "We are doing our best to make a go of it and know the community will do the same and we are willing to entertaini suggestions from anyone." Weekly Amusement Guide Gives List of Sacramento Shows The West-Co-Ad, a sales advertising con- cern in Sacramento, Cal., publishes a weeklv directory of current amusements called Sac- ramento's Official Amusement Guide. A large proportion of the advertisers are theatres in the city. The herald, which is two inches wide and about six inches high, provides an index of local amusements for each week. The pub- lication has been operating only three months, but in that time it has grown from eight to 16 pages. George Knowles, an official of West-Co-Ad says in his letter: "We want to take this opportunity of letting you know that, of all the many sources of reference on pic- tures necessary to get out an issue of our amusement guide, the Herald World and Film Buyer is depended upon more than all other publications combined. "Each week we must know, and have at our finger tips, information in detail on 40 or more releases and it certainly would prove a most difficult task were it not for the de- pendable information we secure from your medium." Michigan's ''Bust" Party Marks End of Grid Season Two hundred followers of the University of Michigan football team were guests of the Michigan theatre management a few days ago at the annual matinee "bust" party given for the football team. This show is, for the players, supposed to mark the conclusion of the training season, when late hours and pie a la mode may be indulged in. December 13, 1930 EXHIBITORS HERALD-WORLD Organ Solos and Modern Equipment STAGE SHOWS Chicago Tivoli Week Ending December 11 "Farmyard Frolics" consisted of an excellent, well- balanoed program, and interspersed with the charm- ing personality of Frankie Masters, it made a stage show that deserved every bit of the hearty applause which it was accorded. The stage show and the overture, called "The Soloist," were really interelated, in that Frankie came into the spot on the directors platform to sing a little song. H. Leopold Spitalny directed the or- chestra in this particularly pleasing rendition, in which several instruments were featured, as per the title, they being the violin, which was played by Hans Muenzer. the piano, R. Wagner and the cor- net, a masterly job of triple-tonguing, performed by Ernest Pechin. Following the overture, Frankie got on the direc- tors box while the orchestra was still on the pit stage, and told the audience how he was responsible for the success of the "band." One by one they left, and finally Frankie had to give in and go be- hind the curtain where they were all awaiting him. Gregory and Raymond, a couple of clever chaps, amused everyone by playing tunes with balloons, tire pumps, inner tubes, hose and rubber gloves. They rendered "Collegiate," "Stars and Stripes," "Kiss Waltz," "Bye, Bye, Blues," "Sweet Mystery of Life," and "Fiddle the Fiddle." They received a hearty applause, and one of them did a bit of tap dancing as an encore. Williams and Delaney put on a "gay '90's" act that went over big, just a lot of foolishness, but well done and funny. The O'Connor Family was perhaps the outstand- ing feature of the evening. Tappers par excellence, and with a clever line of gags also. Mother, son, sister, and little baby brother, who was riot, and got the applause of the evening, and little, little, baby brother. (Still in swaddling clothes.) They danced, and danced some more, and there was no way to even get the least bit tired of watching. Delight- fully natural, they won their audience right off and held them so until the show was over. The Lambert Ballet did their usual nice work, do- ing a "hen" dance to perfection, wholly appropriate with the title of the presentation. For the band num- ber, Frankie directed "What Is This Thing Called Love?" "Around the Corner," "Tiger Rag" and "If I Had a Girl Like You." Playing them in different styles made them unusual, and his dance, where he wore a "radium" hat, gloves and carried a luminous cane was great. The best part of the whole program, however, was the presentation to Frankie of a beautiful baton, by Mr. Kelly, representing the Legion Post of Fort Dearborn in behalf of his interest in the boys. Some of them were in the audience, and they certainly gave him a rousing cheer. That's makes us sort of proud of Frankie. Incidentally, it was the 5,000th performance on the stage. New York Paramount Week Ending December 11 Leo Reisman and the Paramount Orchestra is the main attraction at this house this week. Reisman, the society favorite in this city has proved himself just as popular with theatre goers as he is at the {Continued on next page, column 2) Marty Fay Marty Fay, genial Western manager of Shapiro, Bernstein, and well liked by every- one who has ever had any occasion to know him, ought to be able to write a mighty in- teresting "way back when," for 15 years in the music publishing business must contain a list of reminiscences that would fill a book. Marty is pepped up about Shapiro, Bernstein's new catalogue, and is on the ball every min- ute, taking every roll as it comes and trying to make the next one better. Don Galvan "The Spanish Banjo Boy" Book Solid R. K. O. Playing Keith's Theatre, Dallas, Texas Hugo Morris Sam Roberts R. K. O. N. Y. Chicago R. K. O. Murray Feil West Coast New Aids for Console Work Are Success Use of P. A. System and Other Apparatus Spells Variety for Future Programs By ED DAWSON The writer is well aware that most modern theatres are equipped with Pub- lic Address Systems (P. A.) and the latest in talking equipment but finds very few organists taking advantage of the possibilities where such equipment is in- stalled. He does find the organist taking advantage of the P. A. system via mike, for talking, singing etc. The organist has found great difficulty in many cases in using the talking equipment via mike on account of the "rebound" of the voice, coming out of the big horns and going right back into the mike causing sound interference. I recently visited a Loew theatre where the organist had a singer in the booth, singing via mike over the talking system. The singer received his accompaniment from the public address system. A mike at the console with a loud speaker in the booth gave the singer advantage of hearing the organ. The singer singing over the big horns gave much more realistic voice quality and the voice coming direct from' the screen, appar- ently from the words of the slides. Also the singer in the booth is spotted so that he sees all that is going on through a window in the booth. Hearing everything the organist says via P. A. system. The organist hearing every- thing the singer sings via big horns. Allow me to elaborate on this idea in this manner. Say, for instance, that the organist does not talk, can not or does not care to. A plant in the booth could do all the talking while the organist does the playing. I will say more about this idea a little further on in this article. At this very same Loew theatre I witnessed a very novel stunt. The organist was using a General Electric Victor Radio Victrola and Recording machine. This machine is for home use and is a late idea for sale on the market for the public. The organist was recording the audience's voice singing and then let the audience hear their voice. This stunt en- couraged the audience to sing to a greater (Continued on page S3, Column 2) UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'wsr N. Y. City t 50 EXHIBITORS HERALD- WORLD December 13, 1930 "You Can't Go Wrong With Any Feist Song" LONESOME LOVEK WHEN KENTUCKY BIDS THE WOKLD GOOD ^MORNING MY LOVE FOR YOU LITTLE SPANISH DANCER THEY SATISFY SLEEPY TOWN EXPRESS HEAVENLY NIGHT (from the new Goldwyn Picture "One Heavenly Night") WHISTLING THE BLUES AWAY (From "Half Shot At Sunrise") I'LL STILL BELONG TO YOU (from "Whoopee") I'LL BE BLUE JUST THINKING OF YOU SWEETHEART OF MY STUDENT DAYS UKULELE MOON EVEKYTHING'S GONNA BE ALL RIGHT (catch lines galore I) Leo Feist, Inc. 1629 Broadway New York, N. Y. STAGE SHOWS (Continued from preceding page, column 1) Central Park Casino. This week's overture, con- sisting of three popular numbers received as much applause as any part of the bill. Opening with "Aunt Hagar's Blues," the orchestra played, "Cheer- ful Little Earful" and "Body and Soul." John W. Green, composer of "Body and Soul" and also pianist this week came in for his share of applause when he played his popular number. On the stage, Frankie Jenks and the Paramount Stage Band presented "What a Night," a Frank Cambria-Publix production. Apparently in night- shirts, the stage band, presented "When Kentucky Bids the World, Good Mornin' " as Hurst, of Hurst & Vogt sings. The Marie Gaimbarelli Girls, dressed as cats followed with a novel and entertaining dance routine. The Four Queens, girl tap-dancers nearly stopped the show with their clever and difficult rou- tine, as the band played "Loving You the Way I Do." The girls offer their routine in perfect harmony, gracefully and with a lot of showmanship. Hurst and Vogt, had the house in laughter with their amusing line of chatter and gags. May Joyce, blues singer and guitar player proved pleasing with her delivery of popular songs. Miss Joyce also sings a chorus of "Singing a Song to the Stars" as the "Gamby" Girls do a well-routined toe dance. The Four Queens, again present a routine of tap dancing that left the audience applauding for more. Paul and Nino Ghezzis, acrobats performed feats of strength that earned them an encore. Their encore consisted of the dancing of the Black Bottom on their hands (a most difficult feat, which earned them another good hand). Hurst and Vogt, follow with more gags that get the laughs and then, with the entire company lead in the finale, a beautiful picture of girls in lighted dresses, etc. This stage-show is one of those snappy presentations, that audiences like but it didn't seem to be up to the standard of Cambria's usual presentations. Baltimore Century Week Ending December 6 "Rustic Fancies," a Loew-Capitol theatre stage unit produced by Chester Hale under the personal supervision of Louis K. Sidney, was offered at Loew's Century, Baltimore, during the week beginning De- cember 1, bringing Wesley Eddy back to that city for an indefinite engagement as master of ceremonies. "Rustic Fancies," opened with the curtains parting on full stage with drapes and back drop representine a rustic woodland scene with a practicable rustic walk up and back of the musicians seated on otage with practicable steps coming down left stage. From flies hung nets dropped with autumn leaves. The band in gypsy costumes was playing and Chester Hale Girls were on in full gowns of white and green with wired lace hats doing a routine. As they finish, Wesley Eddy comes on from right stage in regular clothes. He takes the baton from Her- bert Bangs and starts directing. He is followed by Joe Penner, lately with "Vanderbilt Revue," in a grey suit and cloth hat. They go into a comedy chat- ter while Penner handled lit cigar in funny way. Eddy then introduced Keene and Ruffian, colored tap dancers in black silk high hats, blue Eton jackets and vests and grew trousers, black shoes and white spats. They did a routine, ending with a hand- catching foot specialty and for an encore each did solo steps alternately. Joe Penner on again and more comic work with Eddy. Following this came Lillian Dawson, blues singer, in a sleeveless black velvet gown with a low neck trimmed in rhinestones and sang "Love Me Or Leave Me," and then "If I Could Be With You?" The Chester Hale girls followed in routine in short yellow skirts, with bodices of net with broad trim- mings of garnet beaded cloth with head dresses of same material and red slippers, bare legged. Then Eddy gave his conception of the "St. Louie Blues" directing band with special lighting. Eddy goes into negro step and sings in blue spot "I Hate to See that Evenin' Sun Go Down." Big applause and the whole band takes a bow. Eddy sings for an encore "Ole Man Ribber," in blue spot. Penner on again sings "Hard Luck, Hard Luck, Always Follows Me!" in a white spot following with "Then Came the War," with funny steps and hat bobbing on back of head. Then plays "At Dawning" on the violin with comical discords. The girls then on again in vari-colored gypsy costumes, purple waistbands, wide shirts, head bandannas, tambour- ines, going into routine gypsy dance at the end of which they form a tableau on the stage and on the rustic walk upstage. This was followed by the trio Theodore, Enrico and Michael in their adagio dance number with a tableau including all on the stage for the finale with the organ and band music . San Antonio Texas Week Ending December 11 This week we see Jimmie Ellard, the guest master of ceremonies in his Jack Partington Produced Pub- Iix Unit stageshow which is under the caption, "Col- legiate." First appears a line of the band-boys with a clever dancer who I think is Suzette, a graceful stepper of the eccentric type sitting in a swing as the curtain opens. They then sing "Betty Co-Ed" as the men, dressed in sweaters and wide bottom trousers, lifted the young lady in the air and marched off the stage as the soug was ended. Next Everett Hoagland, a young gent introduced by the guest m. c, as being from God's Country, and other members of the stage band did well with "The Stein Song." Maureen and Sonny displayed a few soft shoe and other dance steps for which they got a good hand and took one bow. An unbilled chap in the band with a guitar sang as his solo, "A Cottage For Sale," and proved he had an excellent voice, and the natives gave him a nice hand. Lester and Gar- son, two comic cut-ups, clowned and played around with some harmless chatter and tomfoolery which wasn't so hot. Their dances and songs went over fair but failed to click. High-light on the bill was the wonderful way Jimmy Ellard put over "The Song of the Fool," and then encored with "Go Home and Tell Your Mother." He possesses a very fine clear voice and the Texans gave him a big hand, too. Before the closing the band boys played a selection of college favorites, then all of the perform- ers were on the stage for the finale. For the overture, Ernest Hauser and the Texas Grand Symphony Orchestra rendered "Song Hits of 1930." San Francisco Fox Week Ending December 11 Walt Roesner, director of the Fox Grand Orches- tra, opens this week's stage show with an original symphonic arrangement of Charles Wakefield Cad- man's "At Dawning," played from the elevated pit. The air is sung from one of the boxes and the orchestra's own singer ends the musical pre- lude by offering "Three Little Words." The stage show proper is Fanchon and Marco's "Season's Idea" and run3 the gamut of spring, summer, fall and winter, with appropriate changes of scenery and costume. A bevy of girls and boys come on and there is a lot of singing over the garden wall and peeking through the garden gate. They sing "Here Am I" and do some dance numbers which demonstrate that it is easier to locate nimble feet than good voices. The Mack Bisset Dancers, all in yellow, do a lovely ballet number and Ada Broadbent, solo dan- seuse, offers some difficult steps. Lotti Loder, billed as the "Viennese Charmer," sings in German and then in English and pleases with both. She is now in moving pictures, but arrived here in ad- vance of her initial film production. The girls and boys in red and black hunting attire dance to a familiar tune of the hunt and (Continued on next page, column 1) A Record-Breaking Radio Stage Attraction OTTO GRAY and his OKLAHOMA COWBOYS Now Broadcasting from General Electric Station WGY, Schenectady, N. Y. Permanent Address, Stillwater, Okla., or care Exhibitors Herald- ^\forld Chicago December 13, 1930 EXHIBITORS HERALD -WORLD 51 STAGE SHOWS (Continued from preceding page, column 3) are followed by a tap dancer who throws some mean taps. Frank Melino & Co., an organization of three, hold forth in some lively patter, intermingled with some reckless looking flips, flops and other athletic stunts. An imitation of a monkey gets a great laugh, but this is merely a guff gaw, com- pared to the roar that follows when two of the company give their idea of the antics of a cock- roach. The scenery fades into a winter scene and the dancers, all in snow attire, offer a dance in imita- tion of skating. A petite blonde and three male as- sistants present an adagio that develops into an endurance contest with the young lady hurled from arm to arm in quite an amazing fashion, but with- out grace being lost sight of at any time. This is offered to the strains of "Rhapsody in Blue." The stage act comes to an end with all on the stage and Frank Melino going through with some of his wildest gyrations. The act pleases, without being especially original. Detroit Hollywood Week Ending December 11 It's a tossup which is the most entertaining fea- ture on the bill at the Hollywood this week, for two features demand attention. One of them is Baby Peggy Eames, one of Hal Roach's famous young- sters, who does a series of imitations. The other is "Tiger," an 8-foot performing Canadian Brown bear. Tiger makes his appearance with Goody, Oro and Smith, and the wrestling matches and face-slapping keeps the audience at a high pitch. Tiger is no unworthy match for any man, weighing 750 pounds, and when he unintentionally sat down on one of the "plants" after throwing him to the stage, the effect was hilarious. Revel Brothers and Red, a trio of dancers, give a good account of themselves. The screen feature is "Whoopee," with Bob Clarke at the organ console causing the customers to cut the strings on the vocal cords and join in a big sing. Detroit Hollywood Week Ending December 6 Dotson, colored stepper and comedian, is no mean entertainer, as proved by his performance at the Hollywood this week. The boy is a smooth article, and the audience demand more than one encore. Donna and Darrell, two dancers of average ability, and Redman and Wells, the comedy team, make the show only average. Eddie Lought«n, who is well on hia way to becoming Detroit's most popular M. C, puts the Merrymakers through their paces in great style, the big number being, "Baby's Birthday Party." The staging and playing of this number, as well as the comedy between Eddie and the drum- mer, might well be copied. Bob Clarke, Detroit's most popular organist, and Nancy Carroll in "Laughter," complete the bill. Chicago Oriental Week Ending December 11 "Whirl O' Luck" consists of a splendid stage show, one that keeps interest at a high pitch through- out, and leaves one wanting to see more. Some- what unusual in treatment, and decidedly unusual as far as the acts are concerned. As the curtain goes up, there is seen revolving in the background a huge roulette wheel, and each side of it comes the ballet, swinging numbered paddles in a care- free and careless manner to give the idea of aban- donment and chance symbolized by the wheel. The number "Lucky in Love" is played by the band, and the ballet goes through a tap routine, led by two very charming ladies known as the Cutler Sisters. Following this comes a band number, and Benny Meroff ecintilates throughout. Featuring "Okey Baby," the various members of the orchestra show their versatility or rather skill on their chosen in- struments, while Benny adds his contribution to the score by playing (we don't know the name for it, but it looked like an aenemic pipe), however, it had a pleasing deep tone and, ae always, Benny played it to perfection. As the end of the number drew to a close, he hopped around with a few 6plits and taps, etc., making a whale of an ending and win- ning for himself much applause. Bruno Weise Trio did some exceptional balancing on a pole and a ladder that won instant approval from the audience. Following this came the production number, intro- duced by the Cutler Sisters, who announced their dog act, and then the ballet came out dressed as tiny white poodles, jumping through hoops and doing a little odd dance that was an excellent introduc- tion to Carl Emmy's Pets, a table-full of dogs that tickled the audience pink, and there is little doubt that those dogs could have spent the afternoon en- tertaining and no one would have gotten tired. "Sweetheart of My Student Days," played over by the band then sung with all the members, except the pianist, sitting on the stage in glee club forma- tion. They did a nice piece of work. Joyner and Foster, blackface comedians, pulled some gags, songs and dances, and then the finale, the "Kiss Waltz," and the ballet attired in silver and white effects. Milwaukee Wisconsin Week Ending December 4 Arthur Pat West acts as master of ceremonies for Fanchon & Marco's "Gobs of Joy" Idea at Fox's Wisconsin theatre this week. For the opening epi- sode, aboard a battleship, we have plenty of tap dancing and comedy with the 12 Dancing Gobs as British tars furnishing no small part of the enter- tainment. Dolly Kramer sings "Aintcha" in a captivating manner with West furnishing the atmosphere and helping the skit along. Scotty Weston next does a bit of fancy hard shoe dancing, assisted by the chorus attired in French sailor outfits. For an en- core he does a fife and drum tap dance. Treen engages in a bit of high kicking, augmented by Dolly Kramer and West. She is followed by four sisters who sing a selection in a pretty manner. A young lady toe dancer does her bit to help the act along, after which the chorus reappears in a clever Irish navy dance number. Each is attired in the regulation emerald costume. Dolly Kramer and West again put on a comedy sketch which includes some dancing. They give way to the 3 Jolly Tars, who sing, dance and frolic about in a comical manner. They succeed in getting their feet tangled and engage in numerous other humorous antics which net them neat applause. For the finale the chorus goes into a snappy dance number equipped with wig-wag flags and attired in blue and white nautical costumes. The guns on the battleship swing toward the audience with part of the chorus mounted atop and fire blanks while the American flag is floated from a fleet of battleships moving in a realistic sea in the distance. A slight innovation is featured when, after the curtains close, West steps upon the stage to make a few wise-cracks and advertise next week's Fanchon & Marco show. After several trailer announcements, prior to the showing of scenes from the coming week's attraction. Jack Oakie in "Sea Legs," West leads the Joyboys through "Anchors Aweigh." Omaha World Week Ending December 3 Frank Hodek, conducting the World band, starts off this week's stage program with a brief concert of miscellaneous selections following which Rubinoff, celebrated violinist, is presented, Billy Meyers being the m. of c. In the concert by the band, a medley (Continued on next page, column 2) BERNIE COWHAM and His Singing Audience Entering into their third year at the RKO Keith Theatre, Flushing, N. Y. ) DE SUVA BROWN \ W HENDERSON! i SONGS THE.Y SING ► OH! LOOK! See What Santa Brings You TO WHOM IT MAY CONCERN THE BALLAD BEAUTIFUL THAT IS EVERYONE'S CONCERN RIGHT NOW When You Fall in Love FALL IN LOVE WITH ME A Rhythm Fox-Trot Song That Carries a "Punch" SINCE IT STARTED TO RAIN IN LOVER'S LANE Our New Waltz Ballad The Title Tells the Story Sure Hit DRIFTING A Fox-Trot Ballad That Is Causing No End of Comment Three DeSylva, Brown & Henderson Songs from Their Latest Picture JUST IMAGINE OLD FASHIONED GIRL NEVER SWAT A FLY (I Am Only the Words) YOU ARE THE MELODY WRITE FOR SLIDE NOVELTIES On the Above Songs Timely Topical Parodies on All of the Above WRITE — CALL — WIRE SAM WIGLER Mgr. Special Service Dept, { DE SYLVA HfoXl^ BROWN 1 i AND fy^^ HENDERSON, inc. f ( 745-7+Vl AVE. NEW YORK CITY ) 4 • . . > 52 EXHIBITORS HERALD-WORLD December 13, 1930 STAGE SHOWS (Continued from preceding page, column 2) By BOBBY MELLIN Editor's Note: Almost on the press, information has come in making congratulations in order. Don Bernard has been appointed program advisor at the NBC studios and will hereafter be found in Mr. Aylesworth's office. Further changes will be re- marked in this column in the next issue. The old story of the small town boy who came to the great city and made good is amply illus- trated in the program department of the Chicago NBC studios. Don Ber- nard, program manager, whose past honors and achievements already mark him as one of the nation's youngest radio executives, hails from a small town in Ohio. Bernard is a singer, gifted with both a great voice and an unusual executive ability, com- bined with a forceful personality which makes him one of the outstand- ing individuals in the radio field. « # * Del Owen, director of advertising programs Don Bernard for WGN, is a composer of note. When you hear a peppy theme song for a commercial program from this station, two to one Del has written it. To his prolific pen is credited the music for the musical comedies, "Sweet Lady" and "Cheer Up," both shows having an extensive run in Chicago and New York. Mr. Owen is a splendid pianist. He puts in long hours at his desk in the Tribune Tower offices, but with all of his work he always is smiling. * ".♦ # It is not any wonder that Lawrence Salerno, the Italian baritone, heard over WGN, can enrapture the radio audiences with his Neopolitan seranades. Lawrence was born in the atmosphere of such songs, growing up as a small lad in the Province of Naples. When he sings of the beautiful skies and the lovely summer evenings it is not difficult for him to visualize these scenes. * * * Carmen Lombardo, while playing the "St. Louis Blues" with the Royal Canadians, now appearing nightly at the Roosevelt Hotel Grill, holds one note a minute and a half. This is the longest note held by any musician in the world. Whenever this note is taken, everyone yells "Hold it! Hold it!" — The General Cigar company tied up the radio and divi- dend checks in one item last week. When the stock- holders received dividend No. 88 they found it en- closed in a picture of Guy Lombardo during the Rob- ert Burns Panatela hour. * ■ * * A. W. "Sen" Kaney will again do his part toward making Christmas little happier for the unfortunate of Omaha, Neb., when he journeys there December 18 to be guest announcer over station WOW for a special "Goodfellow" program. "Sen" will take up his duties before the microphone at six o'clock in the evening, and will still be there in the wee small hours doing his part in the station's annual appeal for funds to dispense Christmas cheer. Kaney offici- ated in a similar capacity last year at WOW. * * * What is this thing called fame? A new telephone operator answered the flash of a signal light last night at the Chicago NBC headquarters. "Let me speak to Mr. Trammell, please," a man's voice came over the wire. Niles Trammell is vice president in charge of the Chicago division of the NBC. His secretary had gone home for the night. "Who is calling, please," the operator inquired. "Mr. Gosden." "Well, what do you wish to speak to Mr. Trammell about ?" "Why about our program on the network." "Well, if you wish to broadcast you will have to ipeak to Mr. Alex Robb, who is in charge of our Artists' Service." "But I am already on the network." "What do you do on the network?" "I work as part of a team." "What i? the name of the team, please?" "We call it Amos V Andy." "I see. Well, you will have to speak to Mr. Robb. He may know about it." "Am-waaaana — ." of several nations' popular tunes are played in quick succession and with each change, from one national group of airs to another, there is projected upon the screen the name of the nation to which the tunes refer, e. g., Ireland, Spain, Palestine, Ger- many and as a humorous touch — Chicago. Rat-tat-tat of a machine gun, shooting in general, police am- bulance siren, etc., are sound effects in symbolizing Chicago. The World band, as usual, plays upon the stage during part of the acts and again ha6 its week's new stage setting, this time in a conventional garden flower theme, with wing drapes to harmonize. The Peterson girls in white gymnastic uniforms, wearing orange berets and carrying red University of Nebraska pennants are introduced as the "foot- ball girls," again to reappear in the same costumes as the closing number of the stage program. A dance by Sonia and Marianna, entitled "The Dance of the Slaves," was followed by 6ongs by Billy Meyers, among these "Just a Little Closer." Interspersed in this song were instrumental unison passages by group6 in the World band, violins first carrying the melody and later the clarinets. Santo and Butler, man and woman, in clowning, song and tumbling, intersperse variety into the eve- ning's program. Rubinoff's portion of the program is stellar. His "Dance of the Russian Peasants" delights the audi- ence and convinces it of his mastery of his art. He plays "I Can't Give You Anything But Love," "Little White Lies," and lastly, Victor Herbert's "Sweet Mystery of Life." The first two he plays according to his own ai-rangement, announced so by himself, and the last as an encore and tribute to "the great American composer (Victor Herbert), who brought me here from Europe while I was traveling there as a soloist." The popular numbers are marked in their jazzy treatment, a sort in which the audience subconsciously feel6 the hand of the artist. Philadelphia Earle Week Ending December 5 Jay Mills, master of ceremonies at the Earle the- atre, staged a clever presentation bill under the title "Melody Makers," with a striking background of black velvet and silver saxophones. The Earle Rockets, in gorgeous medieval costumes of burnt orange velvet with wide sleeves of rainbow banded silk, gave a routine of clog, tap and soft shoe dancing. Jay Mills then introduced Louise and Andrew Carr, juvenile dancers. The spontaneity of this team extended across the footlights and their clever stunts in tap dancing, particularly where they imitated the sound of a locomotive speeding up and fading away into the distance, and the comedy of attempt- ing to kill a bug on the stage, evoked general applause. The Lucille Sisters then came on and gave an impersonation of the Duncan Sisters. Sitting before the footlights they carried on a dialogue between the fairylike Eva and pathetic dusky Topsy and sang a duet entitled "I Never Had a Mammy." Their voices blended nicely and the juvenile characteriza- tion was exceptionally well done. As an encore they sang a duet, "I'm Yours," with Eva playing the ukelele. Jay Mills, accompanied by the stage band, sang PARAMOUNT-PUBUX SAYS: LOU BREESE CONDUCTS OVERTURES THAT ARE OUTSTANDING and PAUL ASH SAYS: "He is an 'Ace' Master of Ceremonies" Now Featured at the MINNESOTA THEATRE, Minneapolis "St. Louis Blues," followed by individual stunts of various members of the stage band. Eddie Hall, a jovial fat comedian, breezed in in his boisterous fashion and sang "Men are the Weaker Sex Now," and engaged in some wise- cracking with Jay Mills. This was followed by a snappy recital of his rambles through a department store in search of something he had forgotten and kept the audience interested. The Rockets appeared again and, after a routine dance, Jay Mills introduced several of the girls, who displayed their versatility. Helen and Evelyn danced a rhythmic buck and wing dance. Mickey, Dell and Mimi sang "By, By Blues" and Bessie, the personality girl, sang "I Love You" to Jay Mills very creditably, while Edith Bates executed various difficult acrobatic stunts. Jay Mills gave a dramatic interpretation of "Song of the Fool." Charlie Canefex, baritone, entered and began singing "Ah, Sweet Mystery of Life." As the audience settled back to enjoy his really fine baritone, he was interrupted by Gracie Deagon, whose characterization of a "fresh" little girl of ten or twelve years, who refused to be squelched and who blurts out childish "knocks," contributed a lot of humorous situations. Miss Deagon's por- trayal of the irrepressible juvenile nuisance was excellent. A musical novelty closed the bill. Curtains were drawn, disclosing a raised platform above the stage band with five baby grand pianos against a dead black background. David Ross, Jay Mills, Milton Slosser and two members of the band, played a jazz number accompanied by the band. As they ended, eight of the Earle Rockets, each with a miniature baby grand piano, ranged across the front of the stage, joined in the melody, while the other Rockets gave a tap dance on top of the tiny pianos. Cincinnati Albee Week Ending December 12 Jack Pearl, dialect comedian, heads the current stage show in a new act called "The Interpreter" in which he is ably assisted by George Henri and Cliff Hall. The turn affords Pearl ample opportunity to display his ability in mussing up the English language which he does to the entire satisfaction of the audience who calls for more and gets it plus a neat curtain speech. Dainty Marie and Co. give the customers some wholesome comedy through a set of maneuvers es- pecially designed to reduce the feminine waist line, after which Dainty Marie alone accomplishes some really clever work along physical culture lines, add- ing songs to her more difficult feats while suspended in midair. The act registered big, and, after repeat- ed encores, she gives an intimate talk in which she divulges the fact that she is 50 years of age, al- though her activities certainly do not indicate this. Wilson, Keppel and Betty put over a snappy dance act which fairly sparkles with pep. They do all the old favorite steps in addition to some new ones, clos- ing with an intricate staircase dance. Zelda Stanley, who has regaled local audiences be- fore, made an instantaneous hit with her impersona- tions of famous stage and screen stars, which she accomplishes with aid of a comb, a few hairpins and a couple other simple accessories. She is as- sisted by Victor Pelle at the piano. Ed Ford and his dog. "Whitey," keep the audi- ence highly amused by the canine's remarkable rou- tine, which is considerably above the average. Grace Baucom continues to give her delightful or- gan concerts. Omaha Orpheum Week Ending December 4 Carl Randall and Virginia Watson, musical com- edy dancers, are headliners at this week's Omaha Orpheum. Earl Brown assists in their act. It opens with a humorous skit, Miss Watson and Brown as an old-fashioned English couple, monocle and all, she wearing a tight-fitting bodice plush coat and a flaring plain brown skirt. Carl Randall at a grand piano presents a solo, all executed with his left hand, while with his right hand he leisurely eats an apple. Mr. Brown, while tap dancing, plays the role of a magician, with the customary disappearing tricks manipulated by colored kerchiefs, bouquets, little balls and a deck of cards. Eddie Perligo and his R-K-Olians entertain with a concert playing "The Whistler and His Dog" as the first selection, closing with a novelty, imitation of barking of many types of dogs, large and small. (Continued on next page, column 1) December 13, 1930 EXHIBITORS HERALD -WORLD 53 STAGE SHOWS (Continued from preceding page, column 3) all done by members of "Eddie's" orchestra. To the tune, "Sidewalks of New York," Bob Robinson, master salesman (of ceremonies) is introduced and his clowning and introducing of the other acts creates an increased atmosphere of ease and friendli- ness. Sandy Lang, assisted by a trio of girls, the Emer- alde Sisters and Patti Lee, delight their audience with the novelty roller skating act. The three girls wear white poke bonnets and hoop skirts in an open- ing number and the varying lights projected upon them add to their colorful spectacle as they glide about upon the stage. Lang proves his mastery as a skater in whirling numbers in which he serves as a pivot, swinging a girl about him, by hands and by heels. Lending interest to the act are the num- erous costumes in which the girls appear. A tap dance upon skates, a guardsman setting in which uniforms are worn and wooden guns are used and a martial cadence produced effecting the sound of marching troops, is popularly received. The "Original Honey Boys," using special drops cleverly appropriate for their act, gets a big hand in their minstrelsy. "How Many Times," "Caro- lines," bits from "Merry Widow" and other hits on their program, to which they add generous en- cores. Others on the program are Gladys Blake, who ap- pears in girlish costume and clowns considerable with the m. c. ; Daddy Cunningham, who is intro- duced as being 74 years of age and then covorts about the stage as though he were seven rather than 74, somersaulting, tumbling and dancing. Omaha Orpheum Week Ending December 11 The Omaha Orpheum's menu of entertainment has as its headliners this week Jack McLallen and Sarah on the stage, and on the talking screen Walter Hus- ton's "The Bad Man." "Eddie" and his R-K-Olians open the program with a selection played from the pit in which members of the orchestra join in singing. Immediately there- upon comes 4 Peaches and a Jay. Four girls dance in upon the stage, wearing blue, pale lavender, yel- low and orchid gowns, three of them wearing their hair to the shoulders. Jay, wearing the uniform of a chauffeur, enters from center backstage in a skip and hop, winding up in a dance executed largely upon his hands. One of the girls then sings, "I Wonder Why I Love You So." She wears a green satin dress. Another girl, wearing a white costume in which a silk fringe about her trunks lends a pretty effect, follows, also in a dance number. At the piano accompanying her is the girl in the blue gown. The orchestra plays an obligato during this number. Other dance selections conclude their act, one in which the dancer turns a complete flip-flop from standing position, but while resting upon only one foot. Johnny Hyman delights his houses and gets rounds of applause with his novelty. "Playing Pranks with Webster's New International Diction- ary." His study of newspaper headlines, names of leading citizens and words in general linked with interpretations related to current thought and dis- cussions prove his chalk-talk a hit of the program. "Marching Home to You" is one of the songs Joseph E. Howard sings in opening his act. How- ard wears street sport clothes. Backstage are two pink screens, one at each side and nearby two Spanish lamp posts. Smoking a cigaret, wearing a heavy felt hat and with his coat collar turned up, he sings, "What's the Use of Dreaming." Next he sings, "Alone, My Baby," which he declares is the first song he ever wrote. Other songs follow, during each of which girls walk or dance across stage, entering from back center, and wearing costumes apropos to the song. "In the Good Old Summer- time," started by Howard, is concluded by the girl who wears a hoop skirt and straw poke bonnet. "Somewhere in France Is a Lily" and "Honey- moon" follow in turn, a bride with train and all enacting this song. "I Wonder Who's Kissing Her Now," in which flappers of various periods parade across stage, is then sung. Howard calls his act "Songs of Yesterday and Today." Jack McLallen and Sarah, assisted by "Francisco," a clown of the act who performs marvelously on his accordion, after he announces he can "sing, play the ukelele, make whoopee and paint," keep the audience in laughter with their clowning. Mc- Lallen wears derby and spectacles to advantage. He has a sousaphone and announces he will play. "I'm Just a Little Dandruff Trying to Get Ahead." They clown along a good bit and the act closes with Sarah singing first "In Memory of You." with the two men, playing the accordion and the sax. Modern Equipment En- hances Variety of Programs 'Continued from page 49, column 3) degree than the writer ever witnessed in that theatre before. He uses the regular mike equipped on the machine and after the first show found better results by placing a megaphone on the ma- chine mike. Before making the record, he announced into the machine mike what he was going to do, then played his number, at the end of the recording, played the record for the audience and received great applause. In order that the audience would get the full benefit of the recording, the organist placed his P. A. mike in front of the Victor loud- speaker which picked up the recording and taking it over the P. A. system, made it much louder so that everyone could hear. After each record was made and played, he gave it to some patron in the theatre with his compliments. Getting back to using the mike in the booth for stunts, etc. In the event the booth is not equipped with a mike the writer witnessed a stunt that can replace the mike in this fashion and still use the big talking horns. Make your records on the Victor machine and run them on the non-sync machine. Instead of buzzing for slides, buzz for change of record. Num- ber your records as you would slides, in this manner you get the same results you get with mike via big horns. In making your records for this idea, talk direct into the small mike for the Victor machine, place a heavy piece of material over your head to keep all un- wanted noises from recording and which will also stop a great deal of surface noise. Use the special needle for recording on the non- sync machine also. In a tie-up with the local radio dealer, the organist may procure all the necessary machine parts, etc. The credit for this novel idea and credit for all data on this article goes to Ted Meyn, featured organist at the Loew's Jersey theatre, Jersey City, N. J. Ruth Laird Ambassadors At Gunter Nite Club (Special to the Herald-World) SAN ANTONIO, Dec. 11. — Ruth Laird's Ambassa- dor's of Entertainment are on an indefinite engage- ment at the Gunter Nite Club, which is located in the basement of the Gunter Hotel. Featured principals in the roster of the floor show include Judy Fite, specialty dancer ; Minnie Merle Massie, Ruth Rawls and Irma Wilkinson, all step- pers in the Rocket Revue. Sally Luke is in charge of the chorus and also captain of the team, which recently played a successful tour on a big time vaudeville circuit over the states. Herman ("Hymie") Waldman and His Brunswick- Recording Orchestra are providing the music for the dancing acts and song numbers. ORGANIST Henri A. Keates Is Going on His Sixth Year with Publix-Balaban and Katz Oriental Theatre, Chicago, 111. HELLO EVERYBODY — Richmond-Mayer, wholesale music dealers, have come out with what, I think, is a happy thought in their current issue of Music of the Day, their monthly publication for music dealers. The line I have reference to goes like this : "Make This Yule-Tide the Brightest Season in Years by Including Sheet Music in that Christmas Stock- ing." "A Thoughtful Gift that Must Bring Melody and Happiness and One that Will Be Appreciated for a Long Time to Come." . . . Just glanced through one of the daily newspapers the other morning and, according to Bob Ripley (Believe it or Not), Karl Bonawitz, one of Philadelphia's leading organists, plays popular tunes with his feet alone on the world's largest pipe organ. . . . While over to interview Stanley Smith, Paramount's "flicker" star, who has been knocking them at the New York Paramount for the past week, I met John W. Green (no relation to Johnny Green, of Green & Green), who is also appearing at this theatre. Stan is winning new friends with his fine singing and John W. is winning new friends with his rendition of "Body and Soul," the Harms' number that he wrote for Libby Holman, for the show, "Three's a Crowd." Green is on the musical and arranging staff of Paramount and has contributed a lot of hit songs to the music business. . . . Just finished talking to Danny Winkler, general manager of DeSylva, Brown & Henderson, Inc., and Danny informs me that Mr. Bobby Crawford, presi- dent of this firm, has just assumed and is to have full charge of all the musical activities for Warner Brothers. Mr. Crawford will, in the near future, make his office with Mr. Spitzer in the Harms BIdg. over on 45th St. . . . Oh, yes, Winkler also told me that Artie Mellinger, well known along music row, has just been placed in charge of all exploitation of this firm's songs and is to be Mr. Winkler's assist- ant. . . . There is quite a little story to the acquisi- tion of the new Witmark tune, "Daughter of the Latin Quarter." It's trip to these shores has that been of decided romantic interest. A representa- tive of B. Feldman & Co., European representatives for a number of music companies, heard the tune in one of the small Montmartre cafes while on a business trip to Paris for his firm. He immediately took notice of the number, the evident popularity of it in other quarters of Paris being brought home to him the numerous times he heard it played. He made an immediate decision to track the number for his company. Diligent searching revealed the writer, Josef Alexandre, a Latin Quarter artist who had not heretofore written music. Alexandre was re- sponsible for both lyrics and melody, and was signed on a royalty basis at once by B. Feldman & Co., copyrighters of the song. Feldmans tran6fered American rights to "Daughter of the Latin Quarter" to M. Witmark & Sons. The American lyrics to the song, as it is known to us, were written by Al Dubin and Joe Burke. . . . The trend of modern industry toward "More for the Dollar" has been followed by practically every producer of this country's necessity and luxury product, but it remained for Jay Wit- mark, vice president and general manager of the Red Star to visualize this in the world of music publishing. Mr. Witmark sensing a latent demand for sheet music which has been left dormant, greatly due to present prices, has ordered all wholesale prices on Red Star publications reduced, effective January 1. Jobbers and syndicate stores prices will be 15 cents a copy in hundred lots assorted and 18 cents in small quantities. It is believed that this move by the Red Star Music Company will result in a tremen- dously renewed interest in popular music. It has been pointed out that popular songs of today have been improved in construction and style, and that radio broadcasting has activated acute demand for sheet music, which demand can be capitalized fully with the new prices. The reduced prices on Red Star publications will enable the retailer to set a selling price of 25 cents on sheet music and still make a good margin, although the public is having passed on to it a material saving. The need for a new price on all sheet music, such as Red Star is fur- thering, has been felt throughout the entire industry, and it is with a feeling of utmost confidence in the success of their plans and with a satisfaction of doing good for the entire industry that Red Star decided on this move. 54 EXHIBITORS HERALD -WORLD December 13, 1930 SID SAYS afiotit SONGS HOLLYWOOD BEST SELLERS WEEK ENDING DECEMBER 6 No. i "Three Little Words" — (Harms, Inc.) No. 2 "When the Organ Played at Twilight" — (Santly Bros.). No. 3 "Moonlight on the Colorado"— (Sha- piro). No. 4 "Betty Co-ed" — (Carl Fischer). "Somewhere in Old Wyoming"- — (J. Morris). "I'm Yours" — (Famous). No. 5 "Sweet lennie Lee"- — (Donaldson). "Little Things in Life" — (Berlin). "Kiss Waltz"— (M. Witmark). "Yours and Mine" — (Villa Moret). No. 6 "Baby's Birthday Party" — (Famous). "Body and Soul" — (Harms, Inc.) "Here Comes the Sun"— (Robbins). "If I Could Be With You"—(Rem- ick). "Little White Lies"— (Donaldson). 'Maybe It's Love" — (Remick). "My Baby Just Cares for Me" — (Don- aldson). "Sing Something Simple" — (Harms, Inc). "Sweetheart of My Student Days" — (Feist). "When It's Springtime in the Rockies" —(Villa Moret). "You're Driving Me Crazy" — (Don- aldson). "HE'S MY SECRET PASSION"— (Mills Music, Inc.) — A fox trot that is good as a slow number and also as a hot tune. Is getting a big radio plug and also has commercial value. Words by Val Valentine, music by Arthur Young. * * # "DOWN BACK ALLEYS UP SIDE STREETS (LOOKING FOR SOMEONE I LOVE")— (M. Weil) — Published by a Chicago firm, this is not a story of conditions in this town but is on the other hand all about a lovesick Romeo who takes this means of find- ing his ideal. An excellent lyric with a suitable mel- ody. Words and music by Johnny Burke and Joe Goodwin. * * * "CABIN IN THE HILLS"— (Forster Music Pub. Co.) — A beautiful thought even though this weather makes one think of steam heated flats. However, this number written up very pretty, has an excellent chance of developing into a good seller. Words and music by Cal DeVol. • • • "CRYING MYSELF TO SLEEP"— (Irving Berlin, Inc.) — A powerful lyric with an excellent tune. Ie being played a lot and should sell. Words by John Klenner, music by Pete Wendling. » • • "UKULELE MOON"— (Leo Feist, Inc.)— A beauti- ful waltz ballad by two great writers. Dreamy Hawaiian music that makes you feel like going there, too. Lyric by Benny Davids, music by Con Conrad. • » • "BABY'S BIRTHDAY PARTY"— (Famous Music Corp.) — A marvelously written number that has a great tune and novelty lyrics. Ie singable and at the same time makes a good piano solo and orches- tra number. Getting plenty of plugs, too. Words and music by Ann Ronell. » » * "TOM THUMB AND TINY TEENA"— (Lee, Ber- nard & Magidson, Inc.) — A piano novelty with lyrics. Makes a fine piano solo and is the first pub- lication of our newest of music firms. One of the writers is identified with the past big hit DARDE- NELLA. MuBic by Felix Bernard, Sam Perry, lyrics by Herb Magidson. WEEK ENDING NOVEMBER 29 No. i "Body and Soul" — (Harms). No. 2 "It Must Be True"—(Waggner). No. 3 "If I Could Be With You"— (Rem- ick). No. 4 "Three Little Words"— (Harms). "Never Swat a Flay"—(D. B. H.). "Old Fashioned Girl"—(D. B. H.). No. 5 "Sing Something Simple" — (Harms). "Beyond the Blue Horizon" — (Fa- mous). "I'm, Yours" — (Famous). "Maybe It's Love" — (Remick). "I Still Get a Thrill"— (Davis, Coots & Engel). NOTE. — This list is compiled by Mr. Duke Wight of the Hollywood branch of the Kelly Music Com- pany and does not include Los Angeles. ORGAN SOLOS HENRI KEATES (Oriental Chicago) played a 15- minute program entitled "Red Letter Days," which was another excellent program, but we might say that any day that one hears Henri at the organ could be classed as a red letter day. But — the open- ing number was "Happy Days," played in conjunc- tion with New Year's Day, then followed songs ap- propriate for days such as St. Patrick's day. Thanks- giving, Christmas, etc., including the following songs: "My Wild Irish Rose," "Singing' in the Rain," "My Love for You," which was augmented by Ned Miller singing from the box, "Betty Co-ed," "Cheer Up," "Jingle Bells" and as a last 6ong, "Tiptoe Through the Tulips." Keates plays so easily, it is a pleasure to watch as well as listen, and many in the audience don't listen — they 6ing. TED MEYN (Jersey City Loew's Jersey) for his first year's anniversary, presented "Anniversary Banquet," an organ novelty, in which musical food is served. An entire dinner, from the cocktail to dessert is served, but the high-light of this solo is the actual recording of the voices of the audience with a unique contrivance (which is fully explained on the first page of MUSIC & TALENT). Up to this time the novelty consisted of the singing of "I'll Be Blue, Just Thinking of You," "Sing Something Simple," "Song of the Volga Boatman" and "Three Little Words." Many of the audience were skeptical but nevertheless shouted out the words of "When the Organ Played at Twilight," which was actually recorded on a record. Immediately after finishing the song, Meyn played the record on a phonograph, thereby killing any doubts in the minds of the audi- ence. A special chorus of "Congratulations" fol- lowed by "I Still Get a Thrill" closed this novel and entertaining solo. His first anniversary was a huge success. AL HORNIG (Baltimore Century) after introduc- tory chords during which spot was thrown upon him as he sat at a console, turned to microphone and announced to audience that he would give them an intermission from singing: and would play (Franz von Suppe's) "Poet and Peasant" overture with a novelty introduction played entirely by the feet. He then turned to the console and played the introduc- tion with his feet and then swung into the composi- tion with both hands and feet. There was big ap- plause at the end denoting that audiences of the Century still like classical music presented with feeling. y^ & BERNIE COWHAM (Flushing Long Island Keith- Albee) introduced another of his entertaining novel- ties in this week's solo. This one is called. "Soup to Nuts," and is a musical dinner, with songs com- prising each course. Bernie. as he is affectionately known to his audience, opened with his usual signa- ture song, "Voice of the R K O." He then turned toward tne audience and showed them what the well- dressed chef wears. (He was dressed in a Tuxedo, and had on a chef's cap and apron.) After a most ■ :■ n if!* WEEK ENDING DECEMBER 6 No. i "Three Little Words" — (Harms). No. 2 "When the Organ Played at Twilight" — (Santly Bros.). No. 3 "I'm Yours"- — (Famous). No. 4 "Sweet Jennie Lee" — (Donaldson). "Moonlight on the Colorado" — (Slia- piro, Bernstein). .N°- 5 "The Little Things in Life" — (Berlin). "Sing Something Simple" — (Harms). "Betty Co-ed" — (Carl Fischer). No. 6 "Body and Soul" — (Harms). "You're Driving Me Crazy"— (Donald- son). "Here Comes the Sun" — (Robbins). "Siveetheart of My Student Days" — (Feist). No. 7 "Baby's Birthday Party" — (Famous). "Little White Lies" — (Donaldson). "Springtime in the Rockies" — (Villa Moret). "Kiss Waltz"— (M. Witmark). "I'll Be Blue Just Thinking of You" —(Feist). No. 8 "My Baby Just Cares for Me"- — (Don- aldson). "Somewhere in Old Wyoming" — (Morris). "Maybe It's Love" — (Remick). "Go Home and Tell Your Mother" — (Robbins). "Gee, But I'd Like to Make You Happy" — (DeSylva, Brown & Hender- son). "If I Could Be With You (One Hour Tonight)" — (Remick). "I'm Alone Because I Love You" — (Witmark). hearty welcome by the audience, Bernie explained in his own inimitable manner, just what the solo was all about, and then prepared to serve the courses, each of them being a popular song. Starting with "My Baby Just Cares for Me," as an appetizer, and following this with a soup overture. (Here Bernie explained orally, that he used a can of Alphabet soup to make this course.) He then played "If I Could Be With You, One Hour Tonight," making the words appear on the slide this way "IF I COULD B WITH U, 1 Hour Tonite," etc. Next came the salad, and this was "When the Organ Played at Twilight." The next "course" (a special version to "Sunnyside of the Street") consisted of meats, vegetables, etc., and was the meal, proper. "Here Comes the Sun," as the dessert was, of course, the finale. This entire 6olo was the usual community sing- ing stunt, but it was elaborated on, and served in such a pleasing manner as to make it chock full of entertainment value. The audience applauded, until Bernie nearly had to give them a second helping of "dessert." MAX MARLIN (Brooklyn Loew's Metropolitan) offered an organ solo of contrasts this week, entitled, "Which Do You Prefer, Old Timers or Modern Songs." Opening with a solo of "The Little Things in Life," which he played as an introduction, he next orally via mike asked the audience to settle the old question of old songs or new. Using the follow- ing songs (which, incidentally were all sung so well, Marlin really couldn't distinguish which songs the audience did like best) "Just a Little Closer," "Oh, How I Hate to Get Up in the Morning," "I'm Yours," "Good Old Summer Time," "Little White Lies" and "After the Ball." Full house at show caught and Marlin received good reception. December 13, 1930 EXHIBITORS HERALD-WORLD 55 w THE VOICE OF THE INDUSTRY LETTERS FROM READERS Let's the Other Fellow Sleep I WAS VERY HAPPY, ALSO VERY proud, to receive your Award. My thanks are wholeheartedly endorsed by Mr. Harris, by our projectionist, and by every Delharco employe. Our plans are to have a special preview of some big photoplay at which time we shall have a formal presentation of the sound plaque. We feel that the Herald-World is interested in the outcome of our preview and if same meets with success we shall send you the details. We try to exhibit our motion picture prod- uct in such a way that it will benefit the whole motion picture industry. I started in the mo- tion picture business by passing heralds to the patrons and the greatest thing that I have learned is to let the other fellow do the sleeping. I again wish to thank you for the Award and in appreciation of it shall try to make Delharco more and more worthy of it. — Charles A. Ostrander, Delharco theatres, The Delmer F. Harris Co., Concordia, Kans. Prominent in Lobby YOUR BEAUTIFUL BRONZE PLAQUE received and we wish to thank you very much. We have given it a prominent place in our lobby and are very proud of it. — A. A. Suszycki, Gail theatre, Mauston, Wise. Picture Pointers from Held HERE ARE SOME REPORTS ON Pic- tures. The Sea Wolf (Fox) is too grue- some. A flop at ' the box office. Bishop Murder Case (MGM) is a good program picture. Sweethearts on Parade (Para) is a fair program picture, but the title is mislead- ing. Skin Deep (WB) is fair but is no drawing card. Three Faces East (WB), a very good mystery picture. Dancing Sweeties (WB) is also a dandy picture. Sue Carol is wonderful in this. Around the Corner (Col) — nothing to it. These two birds are about the same in every picture. Young Desire (U), pretty good. Oh, Sailor, Behave (WB) is very good. Olson and Johnson are okay. The Sap (WB) is a fair program picture. Soldiers and Women (Col), also a fair pro- gram picture. Montana Moon (MGM) — if your patrons like suggestive talking in pic- tures, this is okay. It gets plenty of laughs. — P. G. Held, New Strand theatre, Griswold, la. Two Good Ones WE HAVE RECENTLY PLAYED Near the Rainbow's End (Tiffany), disc print — good print and recording. And The Pay Off (RKO) — good print and recording. — L. Deyo, manager, Miers theatre, Schoharie, N. Y. Encourages Managers IT IS- -QUITE DIFFICULT TO CONVEY, on paper, to you our sincere appreciation of the signal honor of being awarded, THE AWARD OF MERIT. The Exhibitors Herald-World is certainly to be congratulated for the manner in which it has made these awards. Also for the desire it has created among theatre managers to perfect sound and talking picture reproduction in their theatres. You have certainly put up the prize that is worthy. Any manager would consider it an honor to have this plaque placed in his lobby. I am enclosing newspapers showing the NOTICE D. J. Harkins is not an author- ized representative of EXHIBI- TORS HERALD-WORLD. manner in which the award was formally pre- sented to the Dreka theatre. In addition to the newspaper space, we used an attractive screen trailer. Again thanking you for the consideration and honor given our theatre. — Frank H. Bell, Manager, Dreka theatre, Deland, Fla. Senator at Presentation RECEIVED THE BEAUTIFUL PLAQUE, of which we are very proud. Now we are going to have a presentation when the elite of the town will be present, including Senator Peck, editor of the Stroud Democrat. I will later or send you a photograph of the theatre with the plaque snowing in full view in the lobby. Will give you full details after the presentation. — Magruder & Tindale, Ritz the- atre, Stroud, Okla. A Projectionist's Point of View HERE ARE A FEW REPORTS ON recent showings. Queen High (Par) is a very good show from Paramount. Case of Sergeant Gischa (RKO) — we failed to see anything in this one and are glad we only had it booked one night. Holiday (P) is a pleasing picture which we ran two nights to fair business. Alias French Gertie (RKO) has a good story, but patrons want Bebe to sing. Since "Rio Rita" patrons have found that Bebe Daniels can sing and they want her to continue in all her pictures. The Girl Said No (MGM) is a good Saturday night show. (What ails MGM recording? I had to run We'll Bet They Didn't Mean It (Special to the Herald-World) PORTLAND, Dec. 11.— It hap- pened at the Fox Broadway theatre, and "Lindy" Taft and his orchestra we believe were most unappreciative of the charms of "Miss Universe." This charming young lady and a half dozen other prize winners in the pulchritude contest, had just paraded across the stage when the Fox Broadway band played "I'm Terribly Disappointed in You." However, the big audiences for the week were not, and took pleasure in registering their approval at the box office. my fader clear to the top notch and would have gone up farther if I could?) Here are some shorts. Ride 'Em Cowboy (P), not so good. Lightning Express No. 8 (U) seems to please and is above the average serial. No talking in this one, only musical score and effects. Dizzy Dishes (Par) is a very poor single-reeler, but this is the first poor one we have had in a good while from Paramount. The Dear Slayer (RKO) — we will be glad when these "Record Breakers" are over. I don't see where they get the "Record Breaker" stuff. PATHE Sound Reviews — some good, some bad, take 'em or leave 'em. PARAMOUNT News pleases our patrons. — E. R. Tinkham, sound projectionist, Chic theatre, Milo, Me. In Conspicuous Place I TRUST YOU WILL PARDON MY DE- linquency in thanking you for your kind presentation of the Herald-World plaque which we cherish very highly. We have placed the plaque in a very con- spicuous spot in our lobby, and it is greatly admired by our patrons. Several times we have heard comments by our patrons address- ing their friends whom they invited here from other neighborhoods, "Your movie theatre didn't get) one of those," and then the top button pops off the vest. Enclosed you will find our weekly program, with a reproduction of the plaque on the cover page. You will note just part of the plaque is used. This was on the suggestion of the printer, to make it more legible. Again thanking you, and wishing you a Merry Christmas and a Happy New Year. — H. M. Rouda, Manager, Lane Court theatre, Chicago, 111 Plaque Framed in Lobby I THANK YOU VERY MUCH FOR THE beautiful bronze plaque which you awarded this theatre for the high quality of its sound reproduction. I have the plaque framed and am proudly displaying it in the lobby. The editor of the paper gave a nice writeup about it and we are glad when people stop to see and read the plaque and then say "You de- serve it." We are ever striving to please our public, and your cooperation with all ex- hibitors, as well as myself, is greatly appre- ciated and cannot be expressed by a few words. Again I sincerely thank you. — H. E. Ruh, Ozark theatre, Berryville, Ark. Beautiful and Attractive WE RECEIVED THE AWARD OF MERIT Plaque today. We compliment you on its beauty and attractiveness,_ and take this means of thanking you very kindly for presenting it to us. We expect to take full advantage of its pos- sibilities. Should you have publicity sheets or anything of that nature, they would be appre- ciated very much. Again thanking you. — H. Crow, Colonial theatre, Hondo, Texas La Von Boone Succeeds Smith Elmer Smith, who was appointed manager of the Ohio theatre here about six weeks ago, is reported to have disappeared under mysterious circumstances. He is succeeded by W. La Von Boone. EXHIBITORS HERALD-WORLD December 13, 1930 CLASSIFIED Advertising Ten cents per word, payable in advance. Minimum charge, $1.00. Copy and checks should be addressed Classified Ad Dept. Exhibitors Herald-World. 407 So. Dearborn St., Chicago, 111. The Recognized National Classified Advertising Medium Mail Order Bargains BEWARE OF SECOND-HAND SOUND EQUIP- MENT — EVERYTHING WE ADVERTISE IS BRAND NEW — SHIPPED FROM ORIGINAL MANUFACTURER TO YOU— WE HAVE THOU- SANDS OF SATISFIED CUSTOMERS THE WORLD OVER— Powers and Simplex Parts, 20% off; Aperture Masks, $3.90; Half Size Lenses, $26.46; Automatic Arcs, $152.50; G. E. Rectifier Bulbs, $5.95; Rectifiers, $89.75; Exit Lights, $2.67; G. E. Mazda Lamps, 20% off; Genuine RCA Tubes, 30%off; Re- winders, $3.95 pair; Turn-tables with Resynchronizer, $49.50; Sound-On-Film Heads, $198.50; Photocells, $14.95; Optical Systems, $29.50; G. E. Exciter Lamps, 98c; Head Amplifiers, $29.60; VA h. p. True Synchro- nous Motors, $29.50; Samson Pam No. 39 (six tube) Amplifiers, $54.45; Pam No. 19 Amplifiers, $69.15; Jensen Concert Speakers, $17.85; Audak Tuned Pro- fessional Pickups, $33.95; Audak Heads, $S.97. Many other values. Write S. O. S. Corporation, Dept. E. H., 1600 Broadway, New York City, N. Y. THEATRE SOUND PRODUCTS AT WHOLE- SALE— Samson Pam No. 39, 6 tube, $53.50; Webster (Racine), 6 tube, $59.00; Samson Pam No 9, $43.50; Sound-On-Film Optical systems, $24.50; Mixers $11.00; Jensen Dynamic Speakers, $16.80; Photocells with Pick-ups and Fader, $61.50; Giant Racon Ex potential Horns with giant unit. Transformer and Ex citer complete, $107.00. Theatre Sound Service, 130 Clinton Avenue South. Rochester, New York. Theatres for Sale or Rent IN SOUTHEASTERN MISSOURI. A live wire town. No competition, talkies, equipment and fix- tures in first class condition Lease or sell building. Address Box 236. Houston, Missouri. FOR LEASE — 300 seat theatre; seven-day town of 12,000 population. Fully equipped for total rent of $150.00 a month. Address Box 300, Exhibitors Her- ald-World, 407 S. Dearborn St., Chicago, Illinois. FOR SALE— 280 seat theatre, with sound. No competition. Town population of 2,000 Address Strand Theatre, Reed City, Michigan. FOR SALE — 350 seat theatre. Illinois town of 3,000. Only theatre seven-day town. Excellent sound Address Blackhawk Theatre, Oregon, Illinois CAN SELL YOUR THEATRE QUICKLY. Send particulars. Albert Goldman, 5 S. Wabash Ave , Chicago, Illinois. FOR SALE — 350 seat theatre, town of 2,500: only sound equipped theatre in county of 18,000. Address Alhambra Theatre, Rockport, Indiana. FOR SALE— NEW STATE THEATRE, Napoleon, Ohio. Seven hundreds seats. Western Electric Sound; county seat; no competition. Also Phototone Film and Disc. Address Clark M. Young, Bowling Green, Ohio. Theatres Wanted town without competition preferred. Address full particulars to Box 527, Exhibitors Herald-World, 407 S. Dearborn St., Chicago. Illinois. WE ARE EXPERTS on theatre sales and pur- chases. Send particulars. Albert Goldman, 5 S. Wabash Ave., Chicago, Illinois. WANTED TO BUY OR RENT— Modern theatre in lower Michigan. Address Box 531, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, Illinois. Help Wanted EXPERIENCED MANAGER WILL LEASE the- atre sound equipped, over six hundred seats. Small ATTENTION PROTECTIONISTS, MANAGERS, THEATRE OWNERS! Earn huge commissions offering the finest money-saving motion picture equip- ment. Two absoutely required in every booth. En- thusiastic satisfaction of purchasers guaranteed. You talk — we do the rest. A spare time proposition. Ad- dress Box 535, Exhibitors Herald- World, 407 S. Dearborn St., Chicago, Illinois. Positions Wanted OPERATOR — 12 years experience. Expert on re- pairing sound equipment. Married. Address Box 65, Alton, Illinois. OPERATOR. EXPERIENCED ON WESTERN ELECTRIC AND R. C. A. PHOTOPHONE system or silent pictures. Go anywhere; references. Ad- dress Alex Branik, 2854 Woodward Ave., Detroit, Michigan. PROJECTIONIST, EXPERIENCED WESTERN ELECRIC and R. C. A. 8 years former position, forced out of former position with Warner Bros, by union. Highest references. F. M. Robinson. 320 So. 8th St., Goshen, Indiana. A YOUNG MAN WANTS A JOB IN A THEA- TRE— I am experienced. Janitor, Doorman, and handy at stage managing. Also a young man desires to do operating. Have about all the experience needed to run any machine. Address Alfred R. Grueschow, 137 5th Ave., West Bend, Wisconsin. MANAGER AT LIBERTY— Good appearance, vaudeville, sound and all around experience, both in neighborhood and loop houses: best references. Ad dress Box 528. Exhibitors Herald-World, 407 S Dearborn St., Chicago, Illinois. AT LIBERTY — Manager with years of experience. vaudeville and sound, twelve years in one position Best of references. Address Box 529, Exhibitors Herald-World, 407 S. Dearborn St.. Chicago, Illinois AT LIBERTY— Thoroughly experienced sound op- erator, R. C. A. and any kind. Can do ace repairs. Married; go anywhere. Moderate salary. Address Box 532. Exhibitors Herald-World. 407 S. Dearborn St., Chicago, Illinois. PROTECTIONIST FIVE YEARS: EXPERI- ENCED ON WESTERN ELECTRIC and other sound equipments. State salary; go anywhere. References. Address Wayne Smith, 629 Burton Ave., Eureka, Illinois. THEATRE MANAGER— Live-wire, wishes to ne- gotiate with chain or independent theatre; 15 years' experience. Can produce results. Address Box 533, Exhibitors Herald-World, 407 S. Dearborn St., Chi- cago, Illinois. Attention A SETTLEMENT HOUSE AND TOYS' CLUB would like to obtain a donation of a standard motion picture projector. Address Patrick M. Crowley, 276 E. 151st St., New York City, New York. Equipment for Sale BIG BARGAINS— Re-built Simplex Motor Driven Machines with type "S" Lamp Houses with late typs flat belt friction drive speed controls, $300.00 each. Re-built Powers 6B Motor Driven Machine, $235.00 each. Re-built Powers 6B Motors, $115.00 each. De- luxe Monograph machine. $250.00 each. Big stock ol rebuilt exhaust and oscillating fans for DC and AC current. Generators, all makes, ticket selling ma- chines, film containers, etc. All at bargain prices for immediate shipment. Write for bargain list. Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. FOR SALE — One Powers 6-B mechanism serial No. 43571 first class condition. Address W. Raffensber- ger, care of Rialto Theatre, York, Penna. FOR SALE — Disc Talking equipment complete, guaranteed good condition. Will trade for Arc Lamps and Generator, or upholstered seats. Address Old Trail Theatre, St. Clairsville, Ohio. BARGAINS IN NEW AND USED THEATRE EQUIPMENT— Powers and Simplex projectors, screens, lenses, sound reels, talking picture equip- ment and accessories, proportional apertures for all projectors. Everything for the theatre at reasonable prices. Write your needs. Address Box 536, Exhib- itors Herald-World, 407 S. Dearborn St., Chicago, III. FOR SALE — Pair Royaltone turn-tables with drive gears for Simplex, three Audak Pickups, used four months, $150.00. Photoplayer Organ complete, $350.00. Address Kelly Theatre, Wakeeney, Kansas. FOR SALE — Pair Bestone Deluxe sound equip- ment for 25 cycle current on disc and one pair Royal Amplitone 60 cycle sound on disc. Make me an offer. Address Ben Brinck, West Point, Iowa FOR THE MOTION PICTURE MACHINE— Transformers to deliver 55 volts or 110 volts, single phase, 60 cycle, from 220 volts or 440 volts service. Rebuilt and guaranteed. Each $20.00. Address Chi- cago Electric Company, 740 West Van Buren St., Chicago, Illinois, Phone Haymarket 8166. ADDITIONAL CLASSIFIED ADVERTISING ON FOLLOWING PAGE December 13, 1930 EXHIBITORS HERALD-WORLD 57 THEATRE EQUIPMENT, new and used. Opera chairs, projectors, screens, generators, rectifiers, re- flecting arc lamps, etc. Write for bargain list and catalog. Address Movie Supply Co.. 844 Wabash Ave., Chicago, Illinois. FOR SALE — ATTENTION INDEPENDENT DEALERS: Simplex large and small magazine roll- ers, and Asbestos Heat Shields, made of the best grade heat resisting material. Write for prices. Ad- dress Joe Spratler, 12-14 East Ninth St.. Chicago, Illinois. MOTIOGRAPH, De Luxe model 1002 E, used one year. Good condition. $250.00. Address W. L. Hamilton, Dalhart, Texas FOR SALE — Earphone outfit for sale. Attaches to any Sound Equipment. Will sacrifice six seat out- fit for $40.00. Address Gilbert R. LaPoint, Strand Theatre, Westboro, Mass. Equipment Wanted WANTED TO BUY— At best cash prices. Simplex Projectors — Mechanism or complete machines. Ad- dress Joe Spratler, 12-14 East Ninth St.. Chicago, Illinois. WANTED — Peerless or Simplex projectors, also Strong reflector arc lamps. State price, condition »nd number of machines. Will pay cash, or one- third down and balance C.O.D. Address Box 337, Exhibitors Herald-World. 407 S. Dearborn Street. Chicago, Illinois. HIGHEST PRICES paid for used opera chairs, projection machines, etc. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. WANTED TO BUY OR EXCHANGE— Two Peer- less Reflector-Arc Lamps, (Peerless or Strong) also new or used Rectifier, or Generator, for Powers 6-B Projectors. Have 2 Powers Mazda Lamps and Powers Arc Lamp Houses. Must be in good condition and bargain. Give best terms in first letter. Address Columbia Theatre, 4945 Columbia Avenue, Dallas, Texas. Chairs for Sale FOR SALE: — 1000 Upholstered Squab Seats. Panel Backs covered in imitation Spanish Leather. $2.00 each; 500 Upholstered Chairs with Squab Seats, cov- ered with imitation Spanish Leather, Veneer backs, $1.80, each; 1500 Used 5-ply Veneer Chairs. $0.90 each. Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. 1500 High Grade Heywood-Wakefield Spring Con- structed Chairs covered in imitation Spanish Leather; 500 Andrews Spring Constructed Panel Back Chairs in imitation Spanish Leather; reaionable prices. Illi- nois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. OPERA CHAIRS, seats and backs for all makes, five ply, at prices that save you money. Jobs in new and used chairs. Address Redington Company, Scranton, Penna. BIG BARGAIN in used Opera Chairs, 600 up- holstered, 800 veneer. Address Movie Supply Co., 844 Wabash Ave. Chicago, Illinois. FOR SALE — Theatre seats of all kinds, new and used. Address Theatre Seating Company. 845 South State St.. Chicago, Illinois SPRING CUSHION OPERA CHAIRS— 18, 19 and 20 inches. All brand new. Greatest bargains in the country. Write today for exact photographs. Please advise amount of chairs required. C. G. Demel, 845 S. State St, Chicago, Illinois. Films Wanted WANTED TO BUY single reels film, either R. C. A. or Western Electric recording for test purpose. Write us what you have, quoting prices. Address Goodall Electric. Inc., Ogallala. Nebraska. Managers' Schools LEARN Modern theatre manaeement and tht-airr advertising. Through approTed home-study methods. the Institute has successfully trained hundreds of theatremen. Free particulars. Address Theatre Managers Institute, 325 Washington St., Elmira. New York. Projector Repairing BEST SHOP for repairing projection machine*. Prompt »ervice, reasonable prices. Address Movir Supply Co., 844 Wabash Ave., Chicago, Illinois. SKILLED MECHANICS, specialized tools, and i ■hop equipped for but one purpose can offer yon nothing but the best in repair work. That is what 1 have, and I can offer you the best in the overhauling of your motion picture machinery equipment. One of the oldest repair men in the territory, and serving some of the largest houses. Relief equipment fur- nished free. For results bring your work to Joseph Spratler, 12-14 E. Ninth St.. Chicago. Illinois Printing THEATRE ADVERTISING— 1,000 3x8 Dodger* $1.00 prepaid; 100 11x14 Window Cards, $2.10, po«< age extra. Cash only Address King Shoprint. Warren, Illinois. Renew Your Old Screen HAVE YOUR OLD SOUND SCREEN RESUR FACED — Old dirty screens made like new. Write or phone the Re-Nu Screen Surface, 5420 Potomac Avenue, Chicago, Illinois. Phone State 6130 and Mansfield 6875. Insurance THE BIGGEST SAFEGUARD FOR YOUR BUSI- NESS is the sure protection afforded by insurance. BUT insurance improperly written is itself a loss of money to you. For ten years we have made a study of the theatre's insurance needs. Call on us or write us. Address Jules Juillard & Co., Room 937. 175 W. Jackson Blvd.. Chicago, Illinois. a » The results obtained from the ad were entirely satisfactory So writes Mr. John E. Allen, Rochester, New York, using Herald-World classified advertising to pro- cure needed equipment. Proving again that EXHIBITORS HERALD- WORLD Classified Ads are the shortest and surest distance between two points — The SELLER and The BUYER. ! \. 58 EXHIBITORS HERALD-WORLD December 13, 1930 W CHICAGO PERSONALITIES By JIM LITTLE WHEN good fellows get together — an appropriate phrase for the delightful housewarming party held at the new quarters of Advance Trailer, located at 56 E. Ninth street. Everybody was there, that is, at some time or other during the Wednesday afternoon, and John Mendikow played the indulgent and genial host. M. Van Praag, sales manager of the organization, who is on his way to the Coast, added his beaming countenance to the august assembly, and all in all, it was a "purty good party." FORMERLY located at 845 South Wa- at 730 South Wabash. Golf Bowl is the name of the product which Henri is han- dling in the states of Illinois, Wisconsin and the upper peninsula of Michigan. It is a rather amusing game, much the same as golf, but scores in the same way that bowling is checked up. We understand from Henri that exhibitors in the East are installing such amusement apparatus, find- ing that it augments nicely the profits made from their theatres. He is quite enthusiastic about it. and we must confess (we stopped and looked it over) it looks rather inter- esting. ^ ^ ^ Peck Gomersall, who was operated on for appendicitis in Indianapolis a week or so ago, is reported to be improving rapidly, and expects to back at his deck again in due time. We say back at his desk. He's at it whenever he's in Chicago, but he's usually out "on the broad highway," visiting various Universal exchanges. Here's for a quick convalescence. * * * Andy Sharick, exploitation and advertis- ing "whiz" who has taken over the duties formerly handled by Charlie Loewenberg, who is now located in Madison, Wisconsin, got snowed in just outside of Cleveland about two weeks ago, and was stranded for four hours. But that was nothing compared to what some travelers put up with. Some were stranded at farm houses for two or three days, and in some isolated places, a shortage of food and water was imminent. Cleveland and vicinity were pretty hard hit, there being something like five feet of snow with which to battle. So that little storm that we had here didn't amount to much. Andy was at his desk when he told us this, but there's no telling how long he'll be there, for he's either just leaving for a trip, or expected back. * * * Aaron Saperstein is back from a trip to New York, where he attended a meeting of Allied. And now that we've mentioned Allied, we might say that the organization which Aaron heads is hereafter to be known as the Allied Theatres of Illinois, Inc. Also, the election and installation of permanent officers (we don't know just what the term of office is) will take place some time in January. * * * Just a few notes, en paragraphe: Charles Leist is manager of the new DuPage thea- tre in Lombard, 111., Dave Rice is running the Ambassador, Harry Miller, formerly of the Uptown theatre in Racine, is now back in town; Milton Simon is handling some German fight picture, we understand, and is traveling the whole country; Nate Slep- yan, owner of the Sheridan theatre in North Chicago and the Auditorium in Libertyville, breezed into the Filmack office on that de- lightful spring day of last week, and, it *■ bash, the Chicago office has moved to this new "locale," which has been groomed to king's taste, and is now going full blast. One thing we noticed. We see no reason why wintry winds should ever cause any- one discomfort while in this new "hangout," for the size of the radiator, well — drop in and see it. Chicago is to be the central shipping point for the 13 middle states, we under- stand, and when the orders begin to flood the office (we hope the radiator never bursts) we imagine that 56 E. Ninth will be a rather busy place. Johnny is all set to go and there seems little doubt but what the Chicago office of Advance will do just that little thing — advance. Of course, as far as advancing in the matter of personal estimates, that's fixed, but in a business way — well, we offer our compliments. * * * Otto Benisch, of the Brookfield theatre in Brookfield, 111., must be a hunter of the old school, or else his aim is infallible, for he drove down on the avenue a short while ago, and from a look at his car, one would almost say that here was a moving meat market, venison only. Four buck deers decorated fore and aft and both sides of the "buss," besides one or two Christmas trees. Looks as though the hunger situation in at least one household will not become acute. We haven't heard how he shot them, but we've never yet heard of four deers stand- ing in a row long enough to be shot by one bullet. No. That wasn't even mentioned. We just happened to think of it as we were writing this. * * * Henri Ellman, who has been in New York for some time, has returned to Chicago to take up his duties as manager of the Gen- eral Sports Amusement corporation, located An Automobile — Not A Kingdom — For a "Hoss" Jimmie Gregory was driving peace- fully along the highway, conjuring up new ways to interest his patrons, but nevertheless, driving along, when all of a sudden, there in front of him was a — "hoss." No. He wasn't stuck in the mud, nor was there any good reason, so we understand, why this particular equine should be present, but — there he was. And then the big problem, the "hoss" or the ditch? But Jimmie has never been known to be cruel to animals, and he chose the ditch. And thus, to clever maneu- vering, and a humanitarian instinct, this "hoss" can still play tag on the highway. Bill Wein-henker seems that there is a new move afoot to build a film "mart" at 13th and Wabash. * * * Bill Weinshenker, manager of Sono Art's Chicago office, is in high spirits, and well he might be. Aside from being ensconced in a delightful, brand new office, he has had the satisfaction of wondering when he was going to get time to sign con- tracts. The Mid- west circuit is all closed for Sono Art product, Publix the- atres in Rockford, Publix in Quincy and the Warner Brothers houses in Hammond and Elk- hart, Indiana. Also, 12 houses on the Allied Circuit have been signed up. That seems like a lot of signing, and evidently it is responsible for the happy smile on Bill's face. Looks as though congratulations were in order for this "excessive" business. Well, here they are, Bill. * * * Sojourners of the avenue are fast learn- ing about Klondike, although we doubt whether many of them have ever been in Alaska. * * * Sam Schaeffer hardly has a minute to say hello, but it's allright, for he's busy, and when that is the case, you can forgive any- body. However, he told us about one inter- esting thing that must be unique. Some gentleman, who runs a store that handles everything from mouse traps to machine guns, including jewelry, wrote and asked Sam if there would be any chance of ex- changing diamonds for some theatre chairs, as he wanted to fit up a skating rink. Diamonds for theatre chairs. Isn't that unique? Money was rather tight, and as he had plenty of diamonds, why not return to barter? Incidentally, Sam has been re- ceiving many compliments on his installa- tion of seats at the Orpheum theatre, and also at the new Essaness Vogue, a theatre that has created a good deal of favorable comment. * * * We dropped into Tom's Restaurant for a snack one noon, and what a surprise, and also what food. It was a pleasure — why wouldn't it be with good food, charming waitresses and flowers scattered every- where. Those who haven't been in since it was remodeled have a treat in store for them. The interior adds a grace and dig- nity to a very delightful pastime, or one that should be, — lunching. * ♦ ♦ We understand that Al Dezel, general manager of Road-Show Pictures, upon be- ing informed that the "Primrose Path" had been approved by the head of the Virginia censor board, has sold thei rights of the picture in that territory to F. W. Packer. And Now to Get Through the "Doorway" Archie Mayo, genial director of Warner Brothers' "The Doorway to Hell," dropped into town the other day for a few hours, before continu- ing his trek West. He was talking with Max Stahl, genial (we like the word) manager of Educational 's Chi- cago office, and he is said to have remarked, and there was a twinkle in his eye: "Well, I've made 'The Doorway to Hell' and I expect to get the rest of the way before Winter is over." 1 Any picture can have this charming, atmospheric COLOR E VERY mood of the screen can be ex- pressed in charming, atmospheric, over- all tints, by means of Eastman Sono- chrome Tinted Positive Films. They re- produce sound with striking fidelity, being designed especially with this func- tion in mind. Best of all, they can be used in any picture, for they cost no more than ordinary black-and-white positive film. EASTMAN KODAK COMPANY ROCHESTER, NEW YORK J. E. Brulatour, Inc., Distributors New York Chicago Hollywood iwii EXH IBITORS RALD Knocking over /5»Av >AVI5$N ,BACH«l0ftj/GA*BO^ "WtA* Opposition is a push-over for Leo who packs the wallop of the day with this INC/ It isrio overstatement to say that the greatest product you have ever played is on the way to you from COMEDY GETS THE KIDS With thcholiday season exhibitors might give added consideration to the great comedy list of M-G-M with special emphasis on what art- acknowledged to be the best short subjects in the market. METRO-GOLD WYN MAYER you need M-Q-M NOW MORE THAN EVER GRAND HOTEL It will doubtless be of interest to exhibitors that M-G-M owns the motion picture rights to "Grand Hotel" the outstanding dramatic hit of the day on Broad- way. TWO moN* EXH IBITO RS HERALD WORLD $tCT»0/V TWO 3 w THE BUY OF THE MONTH ;*:, James Cruze's COSTELLO CASE with Tom Moore and Lola Lane Underworld yarn carries good kick with an original slant in story. Made for the crowd. — Film Daily An excellent murder mystery melodrama, produced so well, that the interest is kept tight up to the last scenes. — Harrison's Reports It's sure-fire box-office at any theater. - — Morning Telegraph A Quick Reference Picture Chart December 15, 1930 I 41 JANET GAYNOR CHARLES FARRELL RAOUL WALSH'S WHO CAME BACK > / Play by Jules Eckert Goodman and John Fleming Wilson Screen Play by Edwin J. Burke Settings by- Joseph Urban • Greater love hath no woman that this — that she will go to the brink of Hell for a man. He had been up. Now he could go no further and be a man. Only one fine thing left — his love for the girl. And she? Left her decency, her all, to go down with him and bring him back. Redeeming the irredeemable with love and for love. Two young souls fluttering bravely. Pain- fully striving for the sunlight together. Gaynor and Farrell! The foremost lovers of the screen, now together again in a story which wrings the heart, make love tri- umphant! Outstanding. Box office, with a big B. 0. EXHIBITORS HERALD -WORLDS FILM BUYER SECTION Quigley Publishing Company: Martin J. Quigley, President; Edwin S. Clifford, Secretary; George Clifford, Asst. Treasurer Ail contents of the Quigley publications are copyrighted 1930 by the Quigley Publishing Company, 407 S. Dearborn St., Chicago, 111. All editorial and business correspondence should be addressed to the Chicago office Publications: Exhibitors Herald-World, in conjunction with which The Film Buyer and Bettor Theatres are published every fourth week as Sections 2 : The Motion Picture Almanac, Pictures and Personalities, an annual ; The Chicagoan Martin J. Quigley, Publisher and Editor Edwin S. Clifford, General Manager Ernest A. Rovelstad, Managing Editor George Clifford, Business Manager •A FRAGMENT OF AN EMPIRE ID).. ABRAHAM LINCOLN (D-AT) •ACQUITTED (D-AT).. ..United Artists Columbia ACROSS THE WORLD WITH MR. AND MRS. MARTIN JOHNSON (Trav-PT, M) - — Talking Picture Epics A D I OS (D-AT) First National •AFGHANISTAN ( E) Amttno .._ Columbia ..International ... Jt K 0 AFRICA SPEAKS (AT) - AFTER THE VERDICT (ME) •ALIAS FRENCH GERTIE (Mel-AT) •ALL QUIET ON THE WESTERN FRONT (D-AT). .Universal ALMOST A HONEYMOON (CD-AT)..._.Brltish International ALOHA (CD- AT) Tiffany ALONG CAME YOUTH (CD-AT) ....Paramount ANIMAL CRACKERS ( M C) - Paramount •ANNA CHRISTIE (D-AT) _ _ M G M ANYBODY'S WAR (C-AT) .Paramount ANYBODY'S WOMAN (D-AT) Paramount •APPLAUSE (D-AT) _ Paramount •ARIZONA KID. THE (0) _ - Fox •AROUND THE CORNER (C-AT) _ Columbia •AROUND THE WORLD VIA GRAF ZEPPELIN (Trav) __ Talking Picture Epics •A RS EN A L ( D) _ Amkino ASI ES LA VI DA ....Sono Art ATLANTIC (D-AT) ..._ ....British International AWFUL TRUTH. THE (CD-AT) Pathe AVIATOR. THE (CD-AT) Warner Brothers B BACK PAY (D-AT) _ First National BAD MAN, THE (WCD) First Nattlonal BAD ONE. THE (CD-T).— - _ -...United Artists BACHELOR FATHER, THE (C-AT) MGM BAR L RANCH (W-AT) .Big 1 BARBER JOHN'S BOY (CD-AT) Warner Brothers •BATTLE OF PARIS (D-AT) .Paramount BE YOURSELF (CD-AT) united Artists •BEAU BANDIT (CD-AT) Jt K O BEAU IDEAL (Mel-AT)..._ ......Radio Pictures •BEAUTY AND BULLETS (W) Universal BEHIND THE MAKEUP (D-AT)..._ -.Paramount BENSON MURDER CASE, THE (My-AT) Paramount BEYOND THE RIO GRANDE (W-AT) _ .Big 4 BEYOND VICTORY (D-AT) Pathe BIG BOY (MC) Warner Brothers BIG FIGHT, THE Sono Art BIG HOUSE, THE (D-AT) _ JIOH BIG MONEY (C-AT) _ Pathe •BIG NEWS (My-AT) .Pathe •BIG PARTY, THE (CD-AT, M) _ Fox BIG POND, THE (CD-AT, S) ...Paramount BIG TRAIL, THE (D-AT) „ Fox BILLY THE KID (Mel-AT) _ M G M •BISHOP MURDER CASE (My-AT) „_ J1GM BLAZE O'GLORY (CD-AT) ...Sono Art BLUE ANGEL, THE (D-AT) Ufa BORDER LEGION. THE (W-AT) .Paramount •BORDER ROMANCE (R-AT, S) ...Tiffany •BORN RECKLESS (D-AT) Fox •BORN TO THE SAODLE (W) Universal BORROWED WIVES (CD-AT) Tiffany BOUDOIR DIPLOMAT. THE (CD-AT) Universal BREAKUP. THE (Trav-PT. M) Talking Picture Epics BREED OF THE WEST (W-AT) Big 4 •BREEZY BILL (W) Bel] Pictures BRIDE OF THE REGIMENT (C) First National BRIDE 66 1929. Paramount Christie Talking Plays LET ME EXPLAIN. Starring Taylor Holmes, with Joan T. Murray and Vivienne Oakland. Adapted from Kenyon Nicholson's domestio sketch, "The Annonymous Letter." Released January 25. 1930. Two reels. THE DUKE OF DUBLIN. Starring Charlie Murray. Comedy sketch of Irish ditch digger who suddenly gets a million and runs a wild apartment house. Released February 1, 1930. Two reels. DON'T BELIEVE IT. Starring James Gleason with Lucille Gleason and John Lite]. A husband becomes Invisible when be returns from a bust In Florida in a rented taxi- cab. Gleason'g sketch which was played on stage. Re- leased February 8. 1930. Two reels. SCRAPPILY MARRIED. With Johnny Arthur. Bert Roach. Ruth Taylor and Mabel Forrest. Two warring couples across the hall from each other In an apartment house. From playlet by Wilson Collison. Released February 22. 1930. Two reels. THE BEARDED LADY. Louise Fazenda In a sideshow bur- lesque with all typical characters of a dime museum. Released March 1, 1930. Two reels. DOWN WITH HUSBANDS. With Johnny Arthur, Bert Roach and Frances Lee. Based on Howard Green and Milton Hocky's sketch, "Wives on Strike." Men Im- porting fair strikebreakers to Paducah to break their wives' waliout. Released March 8, 1930. Two reels. THE STRONGER SEX. Carmel Myers, Bert Roach, George Stone and Frances Lee, in comedy sketch by Florence Ryerson and Colin Clements of a free-love author and her real lift and home longings. Released March 15. 1930. Trt> reels. HIS HONOR. T IE MAYOR. Charlie Murray in a politlean campaign comedy sketch. Released March 22, 1930. Two reels. JED'S VACATION. Charley Grapewin. Anna Chance. In their own vaudeville sketch about adopting a baby. Intro- duction on musical comedy stage. 1909 ft. Released April 13. 1929. DEAR VIVIEN. Raymond Hatton and Sam Hardy In • clever comedy skit about a business man who wrote let- ters, with which a blackmailing blonde is holding him up. 1891 ft. Released June 23. 1929. THE SLEEPING PORCH. Raymond Griffith, Barbara Leon- ard and John Litbel In sketch about a husband who Is sleeping out in the snow to cure a cold and his scheme with a convict to get him out of it. 150 ft. Released Sept. 7, 1929. FARO NELL, or In Old Californy. Louise Fazenda, Jack Luden and Frank Rice In a travesty revival of an old western melodrama. Laid on the desert and in an old-fashioned movie western saloon. 1819 ft. Released Oct. 5, 1929. ADAM'S EVE. Johnny Arthur. Franoes Lee, In a comedy sketch starting with a bridegroom's pre-marriage cele- bration and ending in a mixup in the apartment of two chorus ladies. 1618 ft. Released Oct. 12. 1929. HE DID HIS BEST. Taylor Holmes. Carmel Myers and Kathryn McGuire, in farce comedy playlet of Holmes entertaining a friend's wife for the evening, ending in a comedy sword duel. 1616 ft. Released Oct. 19. 1929. THE FATAL FORCEPS. Ford Sterling. Bert Roach and Will King. In comedy of a dentist on trial for nearly murdering a saxophone player, whose music had driven him crazy. 1664 ft. Released Nov. 2, 1929. THE DANCING GOB. Buster and John West, in combina- tion of West's stage dancing and comedy taking place at a naval training station where she actors are mistaken for sailors. 1823 ft. Released Nov. 9. 1929. DANGEROUS FEMALES. Marie Dressier and Polly Moran In a comedy of two old spinsters about to entertain either the evangelist or a dangerous criminal, with Dressier getting a little intoxicated with the visitor. 1873 ft. Released Nov. 16, 1929. BROWN GRAVY. All colored cast In Octavus Roy Cohen story about a fake medium swindling the gullible patrons, novel feature is Inclusion of Georgia jubilee Singers In spirituals. 1627 ft. Released Nov. 23. 1929. HE LOVED THE LADIES. Taylor Holmes. Helene Milard and Albert Contl. in farce comedy sketch of a near elopement of a wife and how Holmes, the husband, cleverly handles the situation. 1764 ft. Released Nov. 30, 1929. WEAK BUT WILLING. Will King. Billy Bevan and Dot Farley in a comedy in a carbaret. with the Hebrew comedian in a role of a husband being given a birthday party and not being able to get any food, 1627 ft. Released Dec. 14. 1929. MARCHING TO GEORGIE. Buster and John West and Frances Lee in a comedy starting on a battleship, with Buster as a salior and John as comio captain, and end- ing in a mixup In a girl's boarding school. 1850 ft. Released Dec. 21. 1929. THAT RED HEADED HUSSY. Charley Grapewin and Anna Chance as a couple of old-time vaudevillians in a martial sketch staging a fake quarrel In front of their fighting daughter and son-in-law. 1521 ft. Released Dec. 28. 1929. FOR LOVE OR MONEY. Lois Wilson. Bert Roach and Ernest Wood, in a comedy at the race track, with horse race atmosphere and Bert Roach proving his friend's wife's love. 1827 ft. Released Jan. 4. 1930. SO THIS IS PARIS GREEN. Louise Fazenda, Bert Roach and George Stone, in a burlesque of the Parasian Apache theme, laid in the cabarets and Latin quarter of Paris. Released Jan. 18. 1930. Service talks. Feb. 15. 1930. Pathe George LeMaire Comedies AT THE DENTIST'S (0501). George LeMaire and Louis Simon. Scene: Dentist's office. Louis Simon, suffering from a toothache, goes to George LeMaire for treatment. For relase March 24, 1929. Two reels. DANCING AROUND (0502). George LeMaire and Joe Phil- lips. Scenes: Exterior and carbaret. George LeMaire and Joe Phillips take girls out for big time. Ivan Brun- nell's Montrealers play "My Album of Dreams" and Vivienne Johnson sings "Marie." For release April 2L 1929. Two reels. GO EASY DOCTOR (0503). George LeMaire. Louis Simon, George LeMaire as the bone-breaker — Louis Simon as the nut — and howl For release July 14, 1929. THE PLUMBERS ARE COMING (0504). George LeMaire. Louis Simon. LeMaire and Simon, two burglars, trying to act like plumbers. For release August 18, 1929. Two reels. GENTLEMEN OF THE EVENING (0505). George LeMaire, Lew Hearn, Evalyn Knapp. George LeMaire as the house detective. Lew Hearn as a delegate in Association of Inventors of America convention and Evalyn Knapp aa the girl In the case. For release Oct. 20, 1929. Two reels. BARBER'S COLLEGE (0506). George LeMaire. Lew Hearn, Sam Raynor, Gladys Hart. Lew Hearn as "Good Time Charlie," graduate of a barbers' college, creates havoc in a barber shop. For release Dec. 15, 1929. Two reels. TIGHT SQUEEZE. A (0507). George LeMaire. Jimmy Conlin. Evalyn Knapp. The adventures of a pair of impecunious young men who borrow dress suits to call upon their best girls. For release Feb. 2, 1930. Two reels. THE NEW WAITER (0508). Rebla, Leonard Henry. Robert Hine. Quentin Tod, Reginald Smith. Ann Maitland. Reg. Casson, Barrie Oliver, Betty Oliver, Betty Frankiss. Joy Spring. Moyra Gillis, the Chariot Chorus. Escapades of a would-be waiter. For release June 8. 1930. Two reels. Manhattan Comedies [First Series] HER NEW CHAUFFEUR (0511). Louis Simon. Verree Teas- dale, Averill Harris. He thinks she is his bride-to-be and she thinks he is her chauffeur. Then her husband arrives. Release May 19, 1930. 2 reels. WHAT A DAY (0512). Louis Simon. Kay Mallorv. Thev wanted to go on a picnic and what a picnic they had. Release June 10, 1930. 2 reels. HARD BOILED HAMPTON (0513). Harry Holman, Evalyn Knapp, Doris McMahon. Alice Bunn, Andy Jochim. Holman Is a hard boiled lawyer with a fast line. For release July 28. 1929. Two reels. BIG TIME CHARLIE (0514). Lew Hearn, Dick Lancaster, Evalyn Knapp. A hick comes to New York to make whoopee on New Year's Eve. Eddie Elkins' Orchestra plays in night club sequence. For release October 8. 1929. Two reels. , LOVE, HONOR AND OH. BABY (0515). Herbert Yost. Franklyn Ardell, Evalyn Knapp. Kay Mallory. A very modern version of "the worm that turned" theme. For release Decemner 15. 1929. Two reels. A PERFECT MATCH (0516). Paul Baron, Ann Butler. Clara Langsmer, George Mayo. The bridegroom borrows his friend's apartment to stage the marriage festivities. He loses his job and wife leaves him. For release April 6, 1930. Two reels. [Second Series] LIVE AND LEARN (1511). Ed Deering. Addie McPhail. Maurice Black, Gertrude Astor, George Towne Hall. David Durand. A jealous husband endeavors to reach his wife who is quarantined in an apartment with her former spouse. Release June 15. 1930. 2 reels. SWELL PEOPLE (1512). Harry Gribbon. Dot Farlev. John Hyams, Leila Mclntyre, Marcia Manning. A millionaire brick-layer invites a bank president and his wife to din- ner at his mansion. Release August 24, 1930. 2 reels. A ROYAL FLUSH (1513>. Ethel Davis. Duke Martin. Norma Leslie, Bessie Hill, Hugh Allan, Wm. Von Brinken, Jimmy Aubrey, Vincent Barnett. A maid masquerades as a countess to help her lion-hunting mistress. Release October 19, 1930. 2 reels. Checker Comedies [First Series] THE SALESMAN (0531). Frank Davis. Helen Eby-Rocke. He knew nothing about cars but he sold one to her. Re- lease July 21, 1930. 2 reels. TURKEY FOR TWO (0532). Frank T. Davis, William Fraw- ley, Noel Francis. Two escaped convicts with a fond- ness for turkey comes to a Westchester inn at Thanks- giving. Jack LeMaire's Golden Rooster Orchestra fea- tures "I'll Say She's Pretty." For release August 25. 1929. Two reels. SMOOTH GUY, THE, (0533). Frank T. Davis and Evalyn Knapp. A bean salesman with a grand spiel tries his line on a small town girl. For release Oct. 27, 1929. Two reels. ALL STUCK UP (0534). Harry McNaughton, Olyn Landlck, Charles Howard, Evalyn Knapp, Lester Dorr, Joe B. Stanley. How paper hangers go on strike and guests at newlyweds' housewarming try to finish the Job with mirthful results. Release Jan. 19, 1930. Two reels. RICH UNCLES (0535). Richard Carle. Addle McPhail. Ed Dearing, George Town all. Spec O'Donnell, Peggy Eleanor. The rich uncle arrives and finds the bridge In the company of one of her former suitors who he mis- takes for the bridgegroom. For release May 11, 1930. Two reels. TRYING THEM OUT (0536) Billy Caryll. Duncan and Godrey. Charles Rego, Billle Rego, Jessie Hitter, Harry Rogers, Archie McCalg, Don and Luis, the Plaza Boys. An amateur performance In an English music hall. For release May 25, 1930. Two reels. [Second Series] AMERICA OR BUST (1531). Daphne Pollard. Jimmy Aub- rey, Buster Slavin. Bobby Dunn. Lee Shumway. Bobby Hale, Tempe Pigott, Norma Leslie. 'Arriet 'Emingway makes six attempts to beat the quota and finally gets into America on her seventh try bringing with her 'Arold. her preicous son, who wants to see the Hinjuns. Release July 27, 1930. 2 reels. DANCE WITH ME (15321. Arthur Wanner. Mabel Palmer. Cupid Ainsworth, Kewpie Morgan, John Morris, Mary Gordon. The story tells what happens at a truck drivers' ball. Release November 23, 1930. 2 reels. ONE NUTTY NIGHT (1533). SI WUIs. Bob Carney. Two correspondence school detectives try to apprehend a maniac and land him in the insane asylum. Release November 30. 1930. 2 reels. I'LL TAKE THAT ONE (1532). George Clarke, Mamie Watson, Cyril Smith. Billie Tasker, Norah Dwyer, George Smith, Florence Woodgage, Tommy Latter. George and his family go to buy a car and wreck the salesroom. For release October 5, 1930. 2 reels. Melody Comedies [First Series] SYNCOPATED TRIAL (0571). Morgan Morley, Lew Sey- more. A musical mock trial. Eddie Elkins' Orchestra and Ed Prinz Dancers feature. For release Sept. 8. 1929. Two reels. AFTER THE SHOW (0572). Jack Pepper. Morgan Morley. Paul Garner, Jack Wolf. Numbers: "Can't Find & Girl," "A-Huntlng We Will Go." "Here We Are." "Jlg-A-Boo-Jig." "Ain't That Too Bad," "Mississippi Mud." For release Nov. 10, 1929. Two reels. A NIGHT IN A DORMITORY (0573). Ginger Rogers. Ruth Hamilton. Thelma White. Morgan Morley. Eddie Elkins and Orchestra. The adventure of a school girl In a night club as related by her to her school mates In the dormitory. For release Jan. 5. 1930. Two reels. 8IXTEEN SWEETIES (0574). Thelma White. Bob Carney. Si Wills. Harry McNaughton, George McKay. Eddie El- kins and Orchestra. A miniature revue. For release April 20. 1930. Two reel*. PICK 'EM YOUNG (0575). Bobby Agnew. Mary Hutchinson. Mona Ray, Carmelita Geraghty, Fanchon Frankel, Vera March, George Hall. Bobby must marry in order to inherit a fortune. He seeks the aid of a matrimonial bureau, much to his grief. Music — "Boy of My Dreams." "Little by Little," "Wedding March." "Moaning* for You," "She Might Be Bad for You." For release May 4, 1930. Two reels. MUSICAL BEAUTY SHOP (0576). Ethel Baird. Leonard Henry, Pope Stamper, Sammy Lewis. Barrie Oliver. Joy Spring, Betty Oliver, Joyra Gillis, the Chariot Chorus. Modern business and music combined to make manicures and massages easy to take. For release June 1, 1930. Two reels. [Second Series] MIND YOUR BUSINESS (1571). Robert Agnew. Dorothy Gulliver, John Hyams, Mary Foy, William Eugene, Guy Voyer. A real estate salesman, who loses his job and his girl, masquerades as a female singer at a dance for pro- spective customers in order to win them both back. Re- lease July 20, 1930. 2 reels. DANGEROUS YOUTH (1572). Daphne Pollard. Lucille Williams, Don Dillaway. Ray Cooke. Aunty wants her niece to marry a hero, so Dick plans to kidnap the niece but instead kidnaps Aunty. Release September 14, 1930. 2 reels. Variety Comedies BEACH BABIES. Charles Kemper. Evalyn Knapp. Naomi Casey. Charles Kemper tries to shine in the eyes of Evalyn Knapp while Naomi Casey makes him appear ridiculous. For release Aug. 6, 1929. Two reels. HAUNTED (0552). Bob MiUikin. Evalyn Knapp. Charles Kemper. Mystery comedy embodying all the thrills of The Cat and the Canary, The Gorilla, The Bat and others. For release Sept. 1, 1929. Two reels. END OF THE WORLD (0553). Alexander Carr, Lorin Baker, Marcia Manning. A wealthy Hebrew, believing the world is about to end. gives his son thousands and his consent to the latter's marriage to an Irish maid. For release Sept. 29. 1929. Two reels. HIS OPERATION (0554). Charles Kemper. Sally Noble. He must have quiet, but what a racket they raise. For release Nov. 24, 1929. Two reels. WEDNESDAY AT THE RITZ (0555). Charles Kemper, Eva- lyn Knapp. The almost-married young man and some girl and they meet "Wednesday at the Ritz." Release Dec. 22, 1929. Two reels. DOING PHIL A FAVOR (0557). Mackenzie Ward and Val Lester. A British society man is Jealous of his wife and uses his friend Phil to test her fidelity. Release Feb. 16, 1930. Two reels. HIS BIRTHDAY SUIT (0558). Dr. Carl Herman, Steve Mills. Billy M. Green. Cliff Bragdon. What happens at a vaudeville show when two little boys attempt to aid the Great Hokev in his mystery act. For release March 9. 1930. 2 reels. HER HIRED HUSBAND (0556). Noel Francis, Jerry Norris. Ethel Norris, Harry McNaughton, James Coughlin, Austin Fairman. She must have a husband immediately so she hires her maid's man and complications set In. For release Jan. 1. 1930. Two reels. 18 FILM BUYER SECTION December 13, 1930 Folly Comedies [First Series] FANCY THAT (0541). William Frawley. Earle Dewey. What a party would look like if two hobos suddenly became millionaires. Frawley sings "Dearest One." For release Sept. 22, 1929. Two reels. SO THIS IS MARRIAGE (0542). Guy Voyer, Norma Pallat. Earle Dewey. Miniature musical comedy of marriage and its problems. Theme song: "After You Say -1 Love You.' " For release Nov. 17. 1929. Two reels. BEAUTY SPOT. THE (0543). Special Cast. Release Mar. 30, 1930. RIDE 'EM COWBOY (0544). Thelma White. Bob Carney. Lester Dorr. Ormar Glorer, Eddie Elkins and orchestra. Eelease April 13, 1930. Two reels. CHILLS AND FEVER (0545). Al Shean. Mary Clark. Evalyn Knapp. An amateur theatrical society rehearses in a deserted house which is thought to be haunted by two travelers who have iost their way in the rain. For release April 27, 1930. Two reels. REDHEADS (0546). Nat Carr, Charles Kaley, Joan Gay- lord, Katherine Wallace, Bessie Hill. Mona Kay, Ethel Dayis. Trouble starts when the wife of a fashion shop owner discovers that hubby has engaged show girls as models. Music — "Since I Met You," "Shake Trouble Away." "Wedding March." For release May 18. 1930. Two reels. [Second Series] TWO FRESH EGGS (1541). Al St. John. Jlmmv Auhrey. Ernest Young. Helen Patterson. Billy Taft, Ella Van. Two starved friends in search of a free meal become chef and waiter in a cafe but even then they don't eat. Re- lease July 6, 1930. 2 reels. THE BOSS'S ORDERS (1542). Gene Morgan, Addie Mc- Phail. Arthur Hoyt. Gertrude Astor, Meeka Aldrich, Ni- nette Faro, Dick Stewart. Two married salesmen enter- tain a couple of French women in the interest of their company and their wives find them with the female for- eigners in a cafe. Release August 31. 1930. 2 reels. TRAFFIC TANGLE (1543). Nat Carr, Dot Farley, Spec O'Donnell, Ed Deering, George Billings, Bud Jamieson, Sally Long. A Hebrew gentleman buys a new car and takes his wife and two mischievous off-springs on a Sunday drive, and runs afoul of a hard-boiled traffic cop. Released November 2, 1930. 2 reels. Golden Rooster Comedies GARDEN OF EATIN' (0561). James Gleason. Lucille Web- ster Gleason. The Btory of Mr. and Mrs. Jlmmle's bean- ery that tried to become ritzy — and what happened when I Orchestra plays "Pouring Down Rain." For release Aug. 11. 1929. Two reeels. RUBEVILLE (0563). Harry B. Watson. Reg. Merrille. Jere Delaney. Josephine Fontaine. Miniature musical comedy. Numbers: "Sally," "Maggie." ""Sweet Long Ago," "Rag- ging the Scale," "She May Have Seen Better Days," "Sweet Sixteen," "Wabash." "Bedelia," "Yaka Hoola Hicky Doola," "Over the Waves." For release Dec 8. 1929. Two reels. FIFTY MILES FROM BROADWAY (0566). Harry B. Wat- son, Reg Merville, Olga Woods. Miniature musical com- edy. Numbers: "How Is Everything Back Home," "Trail to Yesterday," "Carolina Moon," "Oh. Tillle," "School- days," "Summer Time." "Rosle, You Are My Posie," "Stars and Stripes," "Walt Till the Sun Shines Nellie." "Give My Regards to Broadway." Release March 16, 1930. Two reel*. RUBEVILLE NIGHT CLUB (0564). Harry B. Watson. Reg Merrille, Josephine Fontaine, Olga Woods. Miniature musical comedy. Numbers: "I'm Just a Vagabond Lover," "It's Always Fair Weather," "Sunrise to Sun- set," "Maggie," "Harmonists." "Nola," "Doin" the Haccoon," "Under the Double Eagle," "Turkey In the Straw," "Mocking Bird." Release Jan. 26. 1930. Twc reels. CROSBY'S CORNERS (0565). Reg Merrille, Felix Rush. Josephine Fontaine. George Patten. Miniature musical comedies. Numbers: "Down On the Farm." "I'll Do Anything For You," "Every Day Away From You," "What a Day." "I Ain't Got Nothing for Nobody But You." "Sweet 16." "Here We Are." "Ragging the Scale." "Good Night Ladles." "Merrily We Roll Along." "Jingle Bells," "Auld Lang Syne." Release Feb. 23, 1930. Two reels. FAIRWAYS AND FOUL (0562). James and Lucille Webster Gleason. The Gleasons on a golf course. Release Oct. 19, 1929. Buck and Bubbles Comedies FOWL PLAY (0523). Buck and Bubbles. The boys have to deliver an ostrich. On the way they become en- tangled with a yaller-skinned vamp. What happens is plenty. Numbers: "Suwanee River," "Oh, You Beauti- ful Doll," "When I Get You Alone Tonight," "Give Me a Little Kiss Will You. Hun." "Coal Black Mammy of Mine." "Chicken Reel." For release Dec. 29. 1929. Two reels. HIGH TONED (0524). Buck and Bubbles. When his dusky rival not only gTabs his Job of butler, but also his lady friend. Wildcat brings in Denny and Lilly the goat to start something. Numbers: "My Old Kentucky Home." "Home, Sweet Home," "12th Street Rag." "Clarine Marmalade," "Lonely Me." Release Feb. 9, 1930. DARKTOWN FOLLIES (0525). Buck and Bubbles. Broke and hungry. Wildcat and Denny b»ow their samples of song, dance and Joke and stumble onto the rehearsal of a Darktown Follies and get the Job. Numbers: "St. Louis Blues," "I'm Caazy For You," "Rachmaninoff's Prelude." "Mean To Me," "Some Rainy Day." Release March 2, 1930. Two reels. HONEST CROOKS (0526). Buck and Bubbles. A mysteri- ous black bag, buried In a haystack by a couple of crooks. Is found by the boys, full of money. When they try to -."turn It, things happen — and howl Numbers: "Turkey In the Straw." "Old Black Joe." Release March r-,, 1830. BLACK MARCISSUS (0521). Buck and Bubbles. Wildcat 1b enmeshed In the wiles of a siren while trying to rescue his pal. Denny, from matrimony with another dusky charmer. Numbers: "Dixie." "That's How I Feel About You. Sweetheart," "If I Had You." "Chopln'B Funeral March." and "Wagner's Wedding March." Re- leased Sept. 16. 1929. Two reels. IN AND OUT (0522). Buck and Bubblea. Buck and Hubble* as Wildcat and Demmy do some funny stepping "In and out" of Jail. Numbers: "Prisoner's Song," "Hap-Hap-IIapplneas" and 'The Good Old Summertime." Rek-ased Nor. 3. 1929. Two reels. Rainbow Comedies THE BEAUTIES (1501). Ruth Hiatt, Dick Stewart, Charles Kaley, Bessie Hill, Harry Masters, Billie Gilbert, Mug- gins Davies. An artist is painting a masterpiece which he will enter in an international contest. Three conspirators plot against his success. Songs and dance numbers throughout. Release June 29, 1930. 2 reels. GIVE ME ACTION (1502). Harry Holman, John Hyams, Marcia Manning. A clever stenog softens the heart of a grouchy lawyer who sends her on a vacation with pay to marry the young hero, son of his old classmate. Release September 28, 1930. 2 reels. NEAT AND TIDY (1503). Barrie Oliver, Collinson & Dean. Jack Warman, Tubby Phillips, Bel & Marvin, Jerry & Co., Harry Taft, Billy Reeves, Hayes & York, Phyllis Dillon. A young couple, waiting until their home is finished before getting married, go to inspect the build- er's work and come away convinced that they'll never be married if they wait for the house to be finished. For release Sept. 28, 1930. 2 reels. BREAKFAST IN BED (1504). Daphne Pollard. Franklin Pangborn. Ed Deering, Maurice Black, Joseph Girard, Patsy O'Byrne, Lucille Williams. The milkman and the iceman cause Wifey to fire the maid. Hubby cooks the breakfast and as a result the house is blown up and everybody lands in a tree. For release Nov. 16. 1930. 2 reels. Whoopee Comedies BIG HEARTED (1551). Harry Gribbon. Vivian Oakland, Dorothy Gulliver, Ray Hughes. A nervy salesman and his wife take possession of one-half of duplex bungalow and start borrowing from the young married couple who oc- cupy the other half. Release June 22, 1930. 2 reels. CARNIVAL REVUE (1552). T. Roy Barnes. Ruth Hiatt. Ray Hughes, Frank Sabini, Eddie Clark. A young man who is in love with a headliner of a circus follows the show and gets a job as mystic mind-reader. Release August 3, 1930. 2 reels. SOME BABIES (1553). Little Billy. Bob Carney. Richard Carle, Ruth Hiatt, John Hyams. A hungry actor enters his midget partner in a baby contest where they meet a pretty girl whose rich uncle wants a jester. Release Sep- tember 21. 1930. 2 reels. HOLD THE BABY (1554). Robert Agnew. Phyllis Crane, Addie McPhail. Dick Stewart, Richard Carle, Spec O'Donnell. A young, newly married man finds himself serving as an impromptu nursemaid for his sister-in-law's bawling baby. Release November 9, 1930. 2 reels. EVE'S FALL (1558). John Stuart, Muriel Angelus, Donald Stuart, Ian Wilson. Eve falls down a flight of stairs and is rescued by Jack. The shock of the fall causes her to forget who she is and she insists that Jack is her husband. When she becomes normal again, as the result of seeing a mouse, she agrees to marry Jack in reality. For release Dec. 28, 1930. 2 reels. Rodeo Comedies RANCH HOUSE BLUES (1561). Mildred Harris. Don Douglas, Harry Woods, Nick Cogley, Billy Burt. Empire Comedy Four, Tom Mahoney. An unsuspecting rancher sells his ranch to his unscrupulous neighbors who know it has valuable oil veins but the hero, heroine and kid brother save the day. Release July 13, 1930. 2 reels. HEARTS AND HOOFS (1562). Cornelius Keefe. Mona Rico, Fred Warren, George Rigas, Hector Sarno. A gypsy girl elopes with a cowboy when her gypsy lover thinks she is going to kill him (the cowboy) for insulting her. Release September 7. 1930. 2 reels. HALF PINT POLLY (1563). Tom Tyler. Mona Ray, Hank & Tom McFarlane, Marcia Manning, Charles Clary, Bobby Dunn, Harry O'Connor. Al Smith. Bud Osborne. The story concerns the rivalry of two ranchers who endeavor to defeat each other's entry in the annual rodeo horse race. 2 reels. UNDER THE COCK-EYED MOON (1563). Bob Carney, Si Wills. Lew Kelly, Gay Seabrook, Dorothy Knapp, Harry O'Connor. Bobby Dunn, Richard Cramer. Two tender- feet go out west and! by their stupid blunders help capture a bandit. For release Oct. 26, 1930. 2 reels. Campus Comedies TWO PLUS FOURS (1521). Nat Carr. Thelma Hill, Ed Deering. Harry Barris, A. Rinker and Bing Crosby (the Rhythm Boys), Spec O'Donnell. Giving credit to college boys nearly breaks Tailor Ginsburg until his pretty niece speaks to the boys. Released August 10, 1930. 2 reels. ALL FOR MABEL (1522). Bob Carney, Si Wills. Sally Starr. Cupid Aainsworth, Charles McClelland. Leila Mclntyre. Bob and Si butt into the love affair of the college ath- letic champ and accidentally best him. Released Octo- ber 12, 1930. 2 reels. KID THE KIDDER (1523). Vera Marsh, Monroe Owsley. Emerson Treacy, Don Dillaway. Ray Cooke. When the seniors trap a freshie in a fake date with a "widow" the youngster turns the tables. For release Dec. 7. 1930. 2 reels. Pathe Audio Review ISSUE NO. I. Elephant— It's the Climate — Songs of the Steppes. ISSUE NO. 2. Notes from Paris— The Street That Jack Built — Fences. ISSUE NO. 3. Safari— Winter White— Blow the Man Down. ISSUE NO. 4. Borneo. High Life In Borneo— Paris, Spires — New York, Cossacks. ISSUE NO. 5. Tivoli — Gats and Guns — Hills of Home — Machine. ISSUE NO. 6. Spooks— He Styles (Pathechrome)— On With ISSUE NO. 7. We Knew Them When — The Land of Yester- day— Whiskey Johnnie. ISSUE NO. 8. Fancy Steppers— Red Hot Hollywood- Nocturne, .a ISSUE NO. 3. Things We Live With— Indian— Lauder and Funnier — "Gator." ISSUE NO. 10. Imported Noise— 'Way Up There— Scoring the Picture. ISSUE NO. II. Grey Mystery— Home Sweet Home — Love Finds a Way. ISSUE NO. 12. Do You Remember?— Art Comes to Pole- cat Creek — Cape Cod. ISSUE NO. 13. Fairy Story— A Night Out In Paris. ISSUE NO. 14. Flight— Heaven Will Protect the Working Girl — Hay and Sunshine— Designing Mermaids. ISSUE NO. 15. America — Riotous Drama from Old Nippon — Ye Olde Newspaper. ISSUE NO. 16. Sweet Alice Ben Bolt^-Tiber— Jungle Out- rage. ISSUE NO. 17. Rough English Art— Two Story Piano- Jewels — Men of Darmouth. ISSUE NO. 19. Fish and Row— Little Bo-Peep— Violins. ISSUE NO. 19. The Grapes— Artful Athletics— Loneness Pines. ISSUE NO. 20. Frogs — Anchors Awelgh — Havana. ISSUE NO. 21. Busy Bee — Coal Belt Art— Artful Mud— Kio Grande. ISSUE NO. 22. In Sweden — La Paloma — Chemical Forest. ISSUE NO. 23. Away with the Wind— Mandy Lee— Co- lumbus. ISSUE NO. 24. Niagara — Eve's Leaves — Washington — Dance of the Daily Dozen. ISSUE NO. 25. Chateur— Literary Collies— Ethermist. ISSUE NO. 26. Musical America — Sailor Take Care — Temple Emanu — El. ISSUE NO. 27. Poppies— Very Limited— Very Sad— Port of War. ISSUE NO. 28. Desert Giants — Cellos — Double Trouble. ISSUE NO. 29. Prehistoric — Neapolitan Classic — Music- Egyptian Derby. ISSUE NO. 30. Wets Win In Egypt— Love's Old Sweet Song — The Perpetual NewsreeL ISSUE NO. 31. High and Wild— Sea Tag— Big Timber Ex- pose— The Tucker — Nayanza. ISSUE NO. 32. Persian Art In Old Bagdad— Two and the Moon — The Prince Business. ISSUE NO. 33. "Only a Bird in a Gilded Cage" — Rip Van Winkle's Game — Rock Garden. ISSUE NO. 34. Once There Were Three Bears — Around the World in Eighty Looks. ISSUE NO. 35. Pheasant— Marshland— The Day of Rest- Dumb Dancers. ISSUE NO. 36. "Silver Threads Among the Gold" — Leaps & Glides — Our Presidents. ISSUE NO. 37. Bernarr Macfadden — Cleopatra's Flower — Pathe Remembers. ISSUE NO. 38. Dollies— Biblical Waters— Rural Night Life. ISSUE NO. 39. Big Lens Hunt— Gilding the Lily— Ginger- bread Castle. ISSUE NO. 40. Dry Fly Wet Sport— Bagdad— Arctio Seas — The Very Impossible. ISSUE NO. 41. Lazy Pacific Shores — Egyptian Sport — Broadway Farmer — Warbling Welshmen. ISSUE NO. 42. Marrakech— Dog About Town— High Hat Fruit. ISSUE NO. 43. Gibraltar — Planetarium— Fortune Castles. ISSUE NO. 44. Little Dog. Big Woods— Land 0' Dune- Spiritual — Sea Going Rooster. ISSUE NO. 45. Beauty Spot— Big Stuff— Land of Canaan- Walter Johannes Damrosch. ISSUE NO. 46. Americana — Virginals — Cinderella's Slipper — Chinese Fantasy. ISSUE NO. 47. Ancient Mission — Lazy Isle — Two Pianos. ISSUE NO. 48. Roval Home Sweet Home — Rachmaninoff's "Silence of the Night" — The Fatal Sneeze 1 ISSUE NO. 49. Cape Mugford— Before the Deuces Got Wild — The Truth About Mickey. Pathe Silent Review ISSUE NO. I. Zooming Over Luzon — The Bowery — High Dp —Fish Fight ISSUE NO. 2. Making Hon. Movie— A Dot on the Map— ISSUE NO. 3. Snappy Scenery — It's the Climate— Elephant. ISSUE NO. 4. Fences— Temple of India— Chicken— The Street that Jack Built. ISSUE NO. 5. Very Shapely— Safari— Winter White. ISSUE NO. 6. High Life in Borneo — Hon. Stenog In Japan Birds and Bees and Blossoms. ISUE NO. 7. Tivoli— Machine— The Other Side of It— Bust and How — Where Babies Come From. ISSUE NO. 8. Spools — Spring In Normandy — Circus. ISSUE NO. 9. Land of Yesterday — TJps and Downs — We Knew Them When. ISSUE NO. 10. Fancy Stoppers — He Styles— Nocturne. ISSUE NO. II. Things We Live With— Indian— Gator. ISSUE NO. 12. Way Dp There — Bird Hunt — Hon. Quick ISSUE NO. 13. Grey Mystery— Love Nest— Love Finds a Way. ISSUE NO. 14. Do You Remember? — Very Dizzy — Cape Cod. ISSUE NO. 15. Hell on Earth — Big Fly Spectacle — Fairy Story. ISSUE NO. 16. Flight— Comlo Section— Ye Olde NewsreeL ISSUE NO. 17. Tiber — Jewels — Designing Mermaids. ISSUE NO. 18. Rough English Art— Bedtime Story— Riotous Drama from Old Nippon. ISSUE NO. 19. Desert Giants— Fish and How— Odd Timers —Little Bo Peep. ISSUE NO. 20. The Grape — Artful Athletics — Lonesome Pines. ISSUE NO. 21. Frogs — Hay and Sunshine — Catch as Can Catch — Havana. ISSUE NO. 22. Busy Bee— Educated Mud Pie— Fancy Fan for Milady, etc. ISSUE NO. 23. Big Health Picture — Chemical Forest — In Sweden. ISSUE NO. 24. Niagara — Eve's Leaves — Dance of the Daily Dozen — Washington. ISSUE NO. 25. Columfnis— Away With the Wind— Half Shot. Snappy Snaps — Ethermist — Artful Angles. Chateau — Ugly Duckling — Back to Back. Sailor Take Care — Muddy Mixtures — Temple ISSUE NO. 2tt. ISSUE NO. 27. ISSUE NO. 28. Emanu-El. ISSUE NO. 29. Trouble. ISSUE NO. 30, Popples— Very Limited — Port of War — Double Hodzu Rapids — The Sealin' Racket — Lulworth Cove — Poker Face. ISSUE NO. 31. Bygone Bijoux — Pampered Pets — In Sunny Iberia — Egyptian Derby. ISSUE NO. 32. Hurtling Hercules — Me and My Shadow- Cantering Canaries. ISSUE NO. 33. West Win in Egypt— Perpetual Newsreel— Torquay — Prehistoric. ISSUE NO. 34. High & Wild— Sea Tag— Big Timber Ex- pose— Pets of the Past — Nyanza. ISSUE NO. 35. Sans Soucl — Persian Art in Old Bagdad— The Prince Business. Aesop's Fables Dinner Time. Stage Struck. Presto Chango, Skating Hounds. Faithful Pups, Custard Pies. Woodchoppers. Concentrate, Jail Breakers, Bug House College Days. House Cleaning Time, A Stone Age Romance, The Big Scare, Jungle Fool, Fly's Bride, Summer Time, Mill Pond, Tuning In, Barn- yard Melody, Night Club, Close CaU. Ship Ahoy, The Iron Man. Singing Saps. Sky Skippers. Good Old School- days. Foolish Follies, Dixie Days, Western Whoopee, The Haunted Ship, Oom Pah Pah, Noah Knew His Ark. A Bugville Romance, A Romeo Robin, Jungle Jazz. Snow Time, Hot Tamale, Laundry Blues, Frozen Frolics, Farm Foolery. Circus Capers, Midnight. The Big Cheese, Gypped in Egypt, The Office Boy. Stone Age Stunts. Grantland Rice Sportlight Winning Patterns, Three Aces, Crystal Champions, Clowning the Game. Sport Almanac, Modern Rhythm. Hoot, Line and Melody, Duffers and Champs, Boyhood Memories. Gridiron Glory. Body Building. Stamina, Feminine Fitness, Sport A-La-Carte, Carolina Capers. Interesting Tails. Happy Golf. Bow and Arrows. The Feline Fighter. Splash- December 13, 1930 EXHIBITORS HERALD-WORLD 19 lug Through, Dogging It, Big Top Champions, Spills and Thrills, Fish, Fowl* and Fun, Fairway Favorites, Hooked, Sporting Brothers, Champion Makers. Campus Favorites, Somewhere Out, Let 'Er Buck. Chasing Rainbows. Dude Ranching. Ski Hi Frolics. Self-Defense. Gliding Cobb Goes Fishing. Racqueteers. Par and Double Par, High Steppers. The Dixie Chase. Topics of the Day Topical Hits, Topical Tips, Topical Bits, Topical Quips, Press- ing His Suit, Topical Nips, Topical Clips. Topical Pips, Topical Flips, Topical Sllp», Topical Rips, Topical Fit*. Topical Wits. Topical Pits. Topical Slips, Topical Licks. The Pettere. Topical Kicks, Topical Ticks, Topical Hicks. Topical Nicks, On the Air. In the Park, Cover Charge, Home Sweet Home, What. No Baitl. Van Beuren News. Song Sketches MANDALAY: Featuring James Stanley, baritone. TRUMPETER, THE: Featuring James Stanley, baritone. SONGS OF MOTHER: Featuring Francis Luther and Eliza- beth Lenox. LOVE'S MEMORIES: Featuring Francis Luther, LoU Ben- nett and Evalyn Knapp. DEEP SOUTH: Featuring James Stanley and Lois Bennett. VOICE OF THE SEA: featuring James Stanley and Mar- garet Olsen. Vagabond Adventure Series [Featuring Tom Terris as the Vagabond Director] The Golden Pagoda, locale. Burma: Streets of Mystery, locale. India: The Glacier's Secret, locale. New Zealand: The Lair of Chang How, locale. China; Drums of Fear, locale. New Guinea; Temples of Silence, locale. Angkor; Sacred Fires, locale, Benares: Love That Kills, locale. Malay Forest, Venetian Nights, locale. Venice; Satan's Fury, locale. White Islands; The Ebony Shrine, locale. Guatemala; Jungle Terror, locale, Rangoon; Gem of Agra, locale Agra: Sands of Egypt, locale, Egypt; Glory of Spain, locale, Spain; Mystic Isles, locale. Dutch East Indies. Football With Knute Rockne [Released October 15, 1930] 1.— The Last Yard. 2.— The Hidden Ball. 3.— Flying Feet. 4. — Touchdown. 5. — Two Minutes to Go. 6.— Backfleld Aces. Radio Pictures Record Breakers [Alberta Vanghn-Al Cook] (All-Talking — Two Reels) AS YOU MIKE IT (0602). Released Sept. 8. 1929. MEET THE QUINCE (0603). Released Sept. 22, 1929. LOVE'S LABOR FOUND (0604). Released Nov. 10. 1929. THEY SHALL NOT PASS OUT (0605). Released Nov. 14. 1929. EVENTUALLY BUT NOT NOW (0606). Released April 13. 1930 CAPTAIN OF THE ROLL, THE (0607). Released Dec. 22, 1929. THE SLEEPING CUTIE (0607). Released Jan. 5, 1930. LOST AND FOUNDERED (0608). Released Jan. 19. 1930. OLD VAMPS FOR NEW (0609). Released Feb. 2. 1930. THE SETTING SON (0610). Released Feb. 16, 1930. THE DEAR SLAYER (0611). Released March 2, 1930. CASH AND MARRY (0612). Released March 16. 1930. LAND OF SKY BLUE DAUGHTERS (0613). Released March 30. 1930. Mickey McGuire ( All-Talking— Two Reels) MICKY'S MIDNITE FOLLIES (0701). Released Aug. 18. 1929. MICKEY'S SURPRISE (0702). Released Sept. 15. 1929. Serv- ice Talks, Feb. 15. 1930. MICKEY'S MIXUP (0703). Released Oct. 13, 1929. MICKEY'S BIG MOMENT (0704). Released Nov. 10. 1929. MICKEY'S STRATEGY (0705). Released Dec. 8, 1929. CHAMPS (0706). Released Feb. 2, 1930. MASTER MIND (0707). Released March 2. 1930. LUCK (0708). Released March 30, 1930. WHIRLWIND (0709). Released April 27. 1930. WARRIOR (0710). Released May 25. 1930. MICKEY THE ROMEO (0711). Released June 22, 1930. MICKEY'S MERRY MEN (0712). Released July 20, 1930. WINNERS (0713). Released Aug. IV. 1930. MICKEY'S MUSKETEERS. 1623 ft. Released Oct. 20, 1930. MICKEY'S BARGAIN. Released Dec. 20. 1930. RCA Shorts (All-Talking — Two Reels) BURGLAR, THE (0801). Released Aug. 11, 1929. ST. LOUIS BLUES (0802). Released Sept. 8, 1929. TWO GUN GINSBURG (0803). Released Oct. 13. 1929. HUNT THE TIGER (0804). Released Nov. 10. 1929. BLACK AND TAN (0806). Released Deo. 8. 1929. GUNBOAT GINSBURG (0808). Released Jan. 12. 1930. OLD BILL'S CHRISTMAS (0807). Released Feb. 9, 1930. CAMPUS SWEETHEARTS (0813). Released March 9. 1930. GENERAL GINSBURG (0810). Released April 13, 1930. HOT BRIDGE (0805). Released May 11, 1930. BARNUM WAS WRONG (0809). Released June 4, 1930. OFF TO PEORIA (0811). Released July 13. 1930. WHO'S GOT THE BODY (0812). Released Aug. 3. 1930. Broadway Headliners THE GOLF SPECIALIST. 1854 ft. Released Aug. 22. 1930. A PEEP IN THE DEEP. 1885 ft. Released Sept. 1, 1930. AUNTS IN PANTS. 1829 ft. Released Nov. 22, 1930. TRADER GINSBURG. TALKING TURKEY. Dane-Arthur Comedies [Featuring Karl Dane and George K. Arthur] MEN WITHOUT SKIRTS. 1835 ft. Released Aug. 22. 1930. BROKEN WEDDING BELLS. 1800 ft. Released Sept. 1, 1930. KNIGHTS BEFORE CHRISTMAS. 1671 ft. Released Nov. 15, 1930. DIZZY DATES. 1699 ft. Released Dec. 7, 1930. Louise Fazenda Comedies PURE AND SIMPLE. 1826 ft. Released Sept. 15. 1930. FALL TO ARMS. 1774 ft. Released Oct. 20. 1930. TOO HOT TO HANDLE. 1S91 ft. Released Nov. 15. 1930. TREAT 'EM ROUGH. Nick and Tony Comedies SOCIETY GOEST SPAGHETTI. 1799 ft. Released Sept. 15. 1930. RAZORED IN OLD KENTUCKY. 1699 ft. Released Oct. 20. 1930. MOONLIGHT AND MONKEY BUSINESS. 1826 ft. Re- leased Nov. 15. 1930. HEY DIDDLE DIDDLE. 1703 ft. Released Dec. 7. 1930. Toby the Pup TOBY IN THE MUSEUM. 642 ft. Released Aug. 22. 1930. TOBY THE FIDDLER. 627 ft. Released Sept. 1. 1930. TOBY THE MINER. 566 ft. Released Oct. 1, 1930. TOBY THE SHOWMAN. 613 ft. Released Nov. 22. 1930. TOBY IN THE BUGHOUSE. 599 ft. Released Dec. 7, 1930. Humanette Series NO. I. 794 ft. Released Aug. 22, 1930. NO. 2. 904 ft. Released Sept, 1, 1930. NO. 3. 455 ft. Released Oct. 1, 1930. NO 4. 754 ft. Released Nov. 22, 1930. NO. 5. Released Dec. 15. 1930. RCA Novelties (All-Talking— One Reel) HEADWORK (0901). Released Sept. 15, 1929. GODFREY LUDLOW & NBC ORCHESTRA (0902). Re- leased Nov. 10, 1929. THE FAIR DECEIVER (0903). Released Jan. 5. 1930. THE STRANGE INTERVIEW (0904). Released March 2. 1930. PALOOKA FLYING SCHOOL (0906). Released April 27. 1930. RCA Marc Connelly (All-Talking— Two Reels) TRAVELER, THE (0907). Released Aug. 18. 1929. UNCLE. THE (0909). Released Oct. 13, 1929. SUITOR. THE (0910). Released Dec. 8. 1929. THE BRIDEGROOM (0908). Released Feb. 2. 1930. THE MAGNATE (0911). Released March 30, 1930. THE GUEST (0912). Released May 25, 1930. GOOD TIME KENNETH (0913). Released July 20. 1930. Syndicate Pictures Syndicate Shorts [One reel. Synchronized -with sound effects.] ALICE'S LITTLE PARADE. Released Sept. 1, • 1930. ALICE'S TIN PONY. Released Sept. 15, 1930. ALICE ON THE FARM. Released Oct. 1, 1930. ALICE GETS STUNG. Released Oct. 15, 1930. ALICE THE JAILBIRD. Released Nov. 1, 1930. ALICE WINS THE DERBY. Released Nov. 15, 1930. ALICE'S EGG PLANT. Released Dec. 1, 1930. ALICE'S BALLOON RACE. Released Dec. 15. 1930. ALICE IN THE JUNGLE. Released Jan. 1. 1931. ALICE GETS STAGE STRUCK. Released Jan. 15, 1931. ALICE CHOPS THE SUEY. Released Feb. 1, 1931. ALICE'S ORPHAN. Released Feb. 1. 1931 ALICE LOSES OUT. Released March 1, 1931. ALICE PICKS THE CHAMP. Released March 15, 1931 ALICE PLAYS CUPID. Released April 1, 1931. ALICE SOLVES THE PUZZLE. Released April 15. 1931. ALICE RATTLED BY RATS. Released May 1. 1031. ALICE'S MYSTERIOUS MYSTERY. Released May 15. 1931. Jack Hoxie [Two-reel Westerns. Synchronized with sound effects.] TWO-FISTED JEFFERSON. Released Sept. 1. 1930. MARSHALL OF MONEY MINT. Released Sept. 15. 1930. DESERT'S CRUCIBLE. Released Oct. 1, 1930. CYCLONE BLISS. Released Oct. 15, 1930. RIDER FROM NOWHERE. Released Nov. 1, 1930. DEAD OR ALIVE. Released Nov. 15, 1930. THE DOUBLE-O. Released Dec. 1, 1930. WESTERN ROMANCE. Released Dec. 15, 1930. THE ROMANTIC SHERIFF. Released Jan. 1, 1931. THE DESERT BRIDEGROOM. Released Jan. 15, 1931. THE BROKEN SPUR. Released Fell. 1. 1931. SPARKS OF FLINT. Released Feb. 15. 1931. UFA LOW-BROW MOTHER LOVE. Silent. 846 ft. Released Julv 18. 1930. BREATH OF LIFE. Sound on disc, and silent. 953 ft. Released July 18, 1930. SACRED SCARAB. Sound on disc, and silent. 660 ft. Released July 18. 1930. WHEN DEADLY ENEMIES MEET. Silent. 1278 ft. Re- leased July 18. 1930 MYSTERIOUS FORCES. Silent. 1329 ft. Released July 18, 1930. CIRCLE OF LIFE. Silent. 817 ft. Released July 18. 1930. CRUEL KING FROST. Silent. 914 ft. Released July 18. 1930. WORLD UNSEEN. Silent. 1099 ft. Released August 29. 1930. BOSOM FRIENDSHIP. Sound on disc, and silent. 1082 ft. Released August 29. 1930. FROST AND OLD LACE. Silent. 1420 ft. Released Sep- tember 12. 1930. MEASURING TIME. Silent. 1175 ft. Released September 12 1930 CITY""OF PALACES. Silent. 675 ft. Released November 14. 1930. Universal Snappy Cartoon Comedies (Oswald the Rabbit, Fanny the Mule) (Synchronized Only — One Reel) WEARY WILLIES. Released Aug. B. 1929. SAUCY SAUSAGES. Released Aug. 19, 1929. RACE RIOT. Released Sept. 2, 1929. OILS WELL. Released Sept. 16, 1929. PERMANENT WAVE. Released Sept. 30. 1929. COLE TURKEY. Released Oct. 14. 1929. PUSSY WILLIE. Released Oct. 28. 1929. AMATEUR NITE. Released Nov. 11. 1929. SNOW USE. Released Nov. 25. 1929. NUTTY NOTES. Released Dec. 9. 1929. UNDER THE WHITE ROBE (3990). Oswald. Release May jo r©- issue HOT FOR HOLLYWOOD (3990). Oswald. Release May 1». 1930. ANTHONY & CLEOPATRA (3991). Released May 26, 1930. Re-issue. HELL'S HEELS (3992). Oswald. Release June 2. 1930. COLUMBUS AND ISABELLA (3993). Release June 9. 1930. MY PAL PAUL (3994). Oswald. Released June 16. 1930. BENJAMIN FRANKLIN (3995). Release June 23. 1930. Re- NOT SO QUIET (3996). Oswald. Release June 30. 1930. SHOULD POKER PLAYERS MARRY? (3997). Release July 7. 1930. Re-issue. SPOOKS (3998). Oswald. July 14. 1930. SONG OF THE CABALLERO. Released June 29. 1930. SONS OF THE SADDLE. Release July 20. 1930. SPOOKS. An Oswald Cartoon. Silent and sound. 1 reel. Release July 14. 1930. SINGING SAP. Oswald. Released September 8. 1930. FANNY THE MULE. Released September 15. 1930. STRANGE AS IT SEEMS. Released October 27. IN ALASKA. Released December 15. Collegians (All Star) (Talking — Two Reels) ON THE SIDELINES. Released Aug. 5. 1929. USE YOUR FEET. Released Aug. 19, 1929. SPLASH MATES. Released Sept. 2, 1929. GRADUATION DAZE. Released Sept. 16. 1929. Special (Talking) SWEETHEARTS: Rooney Family, two reels. Released Sept. 2. 1929. LOVE TREE, THE: Rooney Family, two reels. Released Sept. 16 1929. ACTOR, THE: Benny Rubin, one reel. Released Sept. 16. 192S. INCOME TACT: Benny Rubin, one reel. Released Sept. 80. 1929 ROYAL PAIR, THE: Rooney Family, two reels. Released Sept. 30, 1929. DELICATESSEN KID. THE: Benny Rubin, two reels. Be- leased Oct 14 1929 LOVE BIRDS: Rooney ' Family two reels. Released Oct. 14. 1929. POP AND SON: Benny Rubin, one reel. Released Oct. 28. 1929. MARKING TIME: Rooney Family, two reels. Released Oct. 28. 1929. BROKEN STATUTES: Benny Rubin, one reel. Released Nov. 11 1929. THREE DIAMONDS, THE: Rooney Family, two reels. Re- leased Nov. 11, 1929. PILGRIM PAPAS: Benny Rubin, one reel. Released Nov. 25. 1929. HOTSY TOTSY: Benny Rubin, one reel. Released Deo. 8. 1929. Universal Comedies (All-Talking — Two Reels) BABY TALKS: Sunny Jim. Released Sept. 11, 1929. WATCH YOUR FRIENDS: All star. Released Oct. 9. 1929. NO BOY WANTED: Sunny Jim. Released Nov. 6, 1929. SUNDAY MORNING: All star. Released Dec. 4. 1929. STOP THAT NOISE, with Sunny Jim. Silent and sound. 2 reels. Release July 16. 1930. WE WE MARIE: Slim Summerville. Released Oct. 29. 1930. OO LA LA: Slim Summerville. Released Nov. 26. 1930. LOVE PUNCH, THE: George Sidney, Charles Murray. Re- leased Dec. 10, 1930. Sporting Youth (All Star) (Talking — Two Reels) LADY OF LIONS. Released Nov. 25. 1929. HI JACK AND THE GAME. Released Deo 9, 1929. Serials INDIANS ARE COMING, THE (Silent and Sound). Two reels. Featuring Tim McCoy. TARZAN THE TIGER (Synchronized and Silent). Frank Merrill. Consists of 15 episodes released from Dec. 9. 1929 to March 17. 1930. JADE BOX, THE (Synchronized and Silent). Consists of 10 episodes, released from March 24, 1930, to May 26. 1930. THE LIGHTNING EXPRESS. Featuring Louise Lorraine. Silent and sound, two reels. TERRY OF THE TIMES. Featuring Reed Howes. Western Featurette FIGHTING TERROR. THE. Featuring Billie Sullivan. A Re-issue. Silent only. Release Juy 19. 1930. Two reels. 20 FILM BUYER SECTION December 13, 1930 Vitaphone Varieties / — Stars Release Number 2703 ABBOTT, AL, In "Small Town Rambles"; songs ana characterizations 2629 ADAIR, JANET, In "Here Comes the Bridesmaid." told in narrative song. 952 AHERN, WILL AND OLADYS. in 'On too Rancbo"— song and dance. 910 ALBRIGHT, "OKLAHOMA" BOB, and his Rodeo Do Flappers, song and dance. 943 ALDA. MME. FRANCES, singing "Ave Maria" by Verdi. 805 ALDA, MIME. FRANCES, singing "The Last Rose of Summer" and "Birth of Morn." 1036 ALEXANDER, KATHERINE, in "The Hard Guy." drama. 1036 ALEXANDER, KATHERINE. In "The Hard Guy." 1069 ALEXANDER, KATHERINE. in "Excuse the Pardon." prison drama, with Ralph Morgan. 903 ALLEN, FRED &. CO., Fred Allen's Prize Paylets. Co- author and comedian of "The Little Show," in three brief travesties. 1025 ALLEN, FRED, George S. Kaufman's comedy, "The Still Alarm." One song. 977 AMES. LIONEL "MIKE," in "The Varsity Vamp"— female impersonator in a college comedy. 1121 ANDERSON, JUDITH, In "Madame of the Jury." a drama of the court room. 2255 ARDATH, FRED & CO.. in "Men Among Men." com- edy of a man alibiing an intoxicated friend to his wife. 913 ARNST. BOBBE & PEGGY ELLIS— female vocal- three songs. 3972 ARTHUR, JOHNNY, In "Paper Hanging"— comedy- large cast. 4035 ARTHUR, JOHNNY, In "Bridal Night." 3636 ARTHUR, JOHNNY, stage and screen star, in a do- mestic comedy. "Stimulation." 4260 ASTOR. GERTRUDE. In "The Doctor's Wife," comedy. 1081-82 AUER, FLORENCE, in "Seeing Things." scare comedy. B 2558 BAILEY AND BARNUM In "The Two White Ele- phants." in "high yaller" make-up they sing popular Jazz songs. 2910 BARD. BEN, "The Champion Golfer." an original com- edy sketch. 1115 BARRETT, SHEILA, in "Number Please." comerlv of a dumb telephone operator. 1115 BARRIE. LESLIE, in "Number Please." comedy of a dumb telephone operator. 2700 BARRIOS, JEAN, in "Feminine Types." Female Im- personator sings three songs with his impersonations. 941 BARRY AND WHITLEDGE, in "Jest for a While." Male and female — two songs. 989 BARTLETT, EDWIN, in "Desert Thrills"— flash act- four songs. 926-27 BARTON, JAMES. In "The Under Dog"— comedy (two reels). 2768 BAXLEY, JACK, In "Neighbors," a comedy sketch with songs. 2697 BELL &. COATES, "The California Songbirds," In popular songs. 1130 BENEDICT. BROOKS, in "Wedding Bills," presenting the troubles of a newly married couple. 2597 BENNY, JACK, comedian In "Bright Moments," his noted monologue. 947 BERGEN, EDGAR, in "The Operation." Ventriloquist. Amazing novelty. 1147 BERGEN. EDGAR, in "The Office Scandal." famous ventriloauist and his popular dummy, "Charlie Mac- Arthur," in a comedy skit. 1102 BERNIER. PEGGY, in "One on the Aisle." comedv in a movie theatre. 2869 BILLY, LITTLE, versatile midget star in "The Flaming Youth." original songs and fast tap dancing. 4093 BILLY, LITTLE, the famous midget, in "No Questions Asked." 1096-97 BLACKWOOD. GEORGE, in "Curses." comedy satire on oldtime melodrama. 1064 BOND, LILLIAN, in "Lost and Found." comedy. 1070 BOND, LILLIAN, in "Putting It On," comedy. 2885 BORN & LAWRENCE, in "The Country Gentlemen," a comedy skit with songs. 2920 BORN & LAWRENCE, in "The Side Show." in which these musical comedy comedians recite, dance, sing and swap jokes. 2640 BORN & LAWRENCE, in "The Aristocrats" in which they employ their pantomime stunt in accompaniment to their songs. 2233 BOSWORTH. HOBART, in "A Man of Peace." A auiet man of the mountains becomes suddenly em- broiled In a feud. 2870 BOWERS, BRUCE, In "Artistic Mimicry." In which he does a variety of imitations. 3190 BOYD. WILLIAM, in "The Frame." with Charles B. Mlddleton — Drama. 2699 BRADY, FLORENCE, in "A Cycle of Songs." 2734 BRADY, FLORENCE, stage and variety star in "Char- acter Studies." 1125 BRENT, ROMNEY, in "Envy," comedy satire on newly married couples. 1142 BRENT, ROMNEY. in "The Last Straw," comedy of a drug store clerk who sells all kinds of articles. 2733 BRIAN, DONALD, musical comedy star in a quartet of songs. 1086 BRIAN. DONALD, In "My Mistake." comedv nlavlet burlesquing crime. 2235 "ROCKWELL. GLADYS, in "Hollywood Bound." a sat- ire on male beauty contests, with a cast of five. 987 BRODERICK, HELEN. In "Nile Green"— humorous tour of Egypt — seven scenes. 1085 BRODERICK. HELEN, in "For Art's Sake." comedy of a manicurist and her artistic boy friiend. 1006 BROKENSHIRE. NORMAN, in "The Fight"— satire on modern prize fights, by Ring Lardner. 1074 BROOKS, ALAN, in "Mr. Intruder," comedy. 1106 BROWN, REED, JR., in "Purely An Accident." com- edy of a modest prize fighter. 2589 BROWNE. FRANK & KAY LAVELLE, In "Don't Handle the Goods," xylophone, singing and patter act. 970 BROWNE, JERRY & BETTY, in "Let's Elope," col- legiate kids, cutting up in best campus manner. 2590 BROWN. JOE E., in "Don't Be Jealous." Famous stage and screen comedian as dancing teacher to a pretty wife with a jealous husband. 2265 BROWN & WHITAKER. In "A Laugh or Two." Vaude- ville headliners in gags and jokes. 2328 BROWN & WHITAKER, in "In the Park," a humor- ous skit with music 2570 BROX SISTERS, THREE, in "Glorifying the American Girl." Popular trio of stage and variety in a trio of songs. 2571 BROX SISTERS, THREE, in "Down South," in which they sing three haunting southern melodies. 2888 BROX SISTERS. THREE, in "Headin' South," harmon- izing in Southern songs. 3816 BUCHANAN, JACK, in "The Glee Quartette"— London's favorite comedian — two longs. 930-31 BUZZELL, EDDIE, in "Hello Thar" — comedy In two reels. 963-64 BUZZELL, EDDIE, in "Keeping Company" with Evalyn Knapp and Clay Clement. Comedy — two reels. 975-6 BUZZELL, EDDIE, in "The Royal Fourflusher." 1066 BUSLEY. JESSIE, in "Seeing-OfT Service," comedy. 1135 BUSLEY. JESSIE, in "Home Made," a comedy of a home girl who couldn't "make" her man. 2704 BYRON. ARTHUR & CO., in "A Funny Affair." a comedy of mixed identities. The star is supported by Kate. Eileen and Kathryn Byron. 1063 CAMERON, HUGH, in "The Emergency Case." comedy. 1075-76 CAMPBELL, FLO. in "His Public." comedy with songs. 1049 CAMERON. HUGH, in "Nay. Nay. Nero." satire on the good old Roman days. 2781 CAMPEAU, FRANK, In "The People Versus"— drama- four scenes. 2239 CARLE, RICHARD, with May McAvoy. In "Sunny Cali- fornia," story of a wife who induces her husband to Quit cold New York for glorious Califorina. 3761 CARPENTIER, GEORGES. In "Naughty, but Nice." popular as a prize fighter, stage and screen star. One song. 2309 CARR, NAT, popular comedian. In a monologue of laughable Incidents. 2369 CARRILLO. LEO, in a dialect monologue. "The For- eigner." 2552 CARRILLO. LEO. noted stage star. In a recitation of the most dramatlo poem of the world war. "The Hell Gate of Soissons." 935 CARROLL. ALBERT, In "Impersonations." Impersonates four famous stars. 1046 CARSON, JAMES B., in "Everything Happens to Me." comedy. 1114 CAVANAUGH. HOBART. in "The Headache Man." comedy of department store methods. 2562 CEBALLOS. LARRY, REVUE, in which Vitaphone Girls and Al Herman, sing and dance. 2627 CEBALLOS, LARRY, "Roof Garden Revue." Beautiful girls and an adagio team In songs and dance. 2661 CEBALLOS, LARRY, "Undersea Revue." Noted variety stars and a chorus In a spectacular revue. 2693 CEBALLOS. LARRY, "Crystal Cave Revue," with songs. 2739 CHANDLER, ANNA, in "Popular Songs." 1 1 10 CHARD. DOROTHEA, in "A Stuttering Romance." with Joe Penner, comedy. 1116 CHARD, DOROTHEA, in "My Hero": college campus and roadhouse comedy. 2696 CHASE, CHAZ, "the unique comedian," who eats every- thing— fire, paper, violins, flowers, shirts, etc. 2598 CHIEF CAUPOLICAN, "the Indian baritone," the only Indian who has sung In grand opera, in three classlo songs. 1051 CHURCHILL, BERTON, in "Five Minutes from the Station." drama. 1096-97 CLEMENT, CLAY, in "Curses." comedy satire on old time melodrama. 1114 CLEMENTS, DUDLEY, in "The Headache Man." com- edy of department store methods. I079> CLEMENTS, DUDLEY, in "The Recruits." naval re- mitting comedy. 2242 CLEMONS, JIMMY, vaudeville star, in "Dream Cafe." songs and dance. 1061 CLUTE, CLUSTER, in "The .Tav Walker," comedy. 1150 CODEE. ANN, in "On the Job." comedy of a bashful hotel clerk and an amorous French woman. 2709 CODEE & ORTH. In "Zwei und Vierstigste Strasse." in German, with three songs. 2798 CODEE & ORTH. In "Stranded in Paris." comedy skit. 885 CODEE & ORTH, In "Music Hath Charms," comedy playlet. 2800 COHEN, SAMMY, in "What Price Burlesque"; Imi- tations. 2244 COLEMAN, CLAUDIA, In "Putting It Over." comedy impersonations. 2249 COLLEGIATE FOUR. THE, In "Campus Capers," the college spirit in songs. "The Legacy, " musical In "The Master Sweeper" — "Ducking Duty"rolIicking com- 4270-71 COMPTON, BETTY, revue. 969 CONKLIN, CHESTER, comedy playlet. 3988 CONKLIN. HEIN1E. In edy of doughboy life. 1015-16 CONLEY. HARRY J., In "Slick as Ever." 2273 CONLEY. HARRY J., In "The Bookworm." comedy playlet which was the hit of "LeMalre's Affairs." 2577 CONLIN & GLASS, In "Sharps and Flats." In amusing antics and songs. 1055-56 CONNOLLY. WALTER, In "Many Happy Returns." comedy-drama. 2583 CONNOLLY & WENRICH, musical comedy star and fa- mous composer In a number of Wenrich's songs. the "Community singer," In five popu- leads audience In choral singing — four 2284 COOK, CLYDE. In "Lucky In Love": comedy of a hus- band who extracts $200 from his wife for a poker game. 1047 CORBETT. JAMES J., in "At the Round Table." 1047 CORBETTE, JAMES J., In "At the Round Table," flash-novelty. 2769 CORCORAN, RED, In "I'm Afraid That's All." Four banjo numbers. 991 COREENE. MARCELLE, In "Rural Hospitality," com- edy. 3758 CORNWALL. ANNE, In "The Baby Bandit." 2659 COSLOW, SAM, in "The Broadway Minstrel," present- ing four of his most popular compositions. 2245 COWAN, LYNN, vaudeville headliner, in three of his original songs. 2258 COWAN, LYNN, lar songs. 2547 COWAN, LYNN, numbers. 2680 COWAN, LYNN, in a new collection of old songs. 2133 CRANE. HAL, in "The Lash," a dramatic playlet of the Tombs, written by Crane, a big hit in vaudeville. 2118 CRAVEN, AURIOLE, the dancing violinist and singer. In three numbers. 1085 CRAWFORD. LESTER, in "For Art's Sake." with Helen Broderick. comedy of a manucurist and her artistic boy friend. 2685 CROONADERS, THE, In "Crooning Along." Four boys in Ave lilting songs. 2736 CROONADERS, THE, in "Melodious Moments"; for songs. 2126 CRUSE BROTHERS, in popular melodies and ditties. 2299 CUGAT, X. & HIS GIGOLOS, in "A Spanish Ensem- ble." Famous violinist in Spanish selections, assisted by several talented musicians and dancers. 1039-40 CURTIS, BEATRICE, in "The Play Boy." D 1021 DALE, JAMES. In "Matinee Idle." 3676 DAVIS, FRANK, In "—And Wife," with Bernice Elliott — comedy angle on domestlo relations. 4249 DAVIS, ROGER, in "The Woman Tamer." comedy. 2968 DEIRO, GUIDO, famous piano-accordionist In two de- lightful selections. 2702 DE LA PLAZA &. JUANITA, in "Siesta Time." Fa- mous tango artist and his company in thrilling dances and some songs. 2542 DELF, HARRY, Broadway comedian, in songs and comedy monologue. 2251 DELF, HARRY, In "Soup." which displays his remark- able mimicry of a whole family eating soup. 2563-64 DELF, HARRY, In "Giving In," supported by Hedda Hopper, directed by Murray Roth. An engaging playlet. 2290 DEMAREST, WILLIAM, In "Papa's Vacation," a riot- ous comedy playlet by Hugh Herbert and Murray Both. Directed by Bryan Foy. 2143 DEMAREST, WILLIAM, in "When the Wife's Away," comedy playlet directed by Bryan Foy; with three songs. 2138 DEMAREST, WILLIAM, in "The Night Court." comedy sketch directed by Bryan Foy. 1664 DEMAREST, WILLIAM, in "Lost and Found." com- edy. 1081-82 DEMAREST, WILLIAM, in "Seeing Things." scare comedv . 2609 DICKERSON. HOMER, "Broadway's Smart Musical Comedy Star," in three songs. 912 DERICKSON AND BROWN. In "A Song Drama," Charles Derickson, dramatic tenor, and Burton Brown, pianist, offer two selections. 2122 DISK AY, JOSEPH, famous Hungarian tenor, concert and radio artist. In two songs. 980 DIXON. JEAN, in "Two Rounds of Love," comedy with James Rennle. 2668 DONER. KITTY, in "A Bit of Scotch." Male Imper- sonations and six songs. 2669 DONER, KITTY, famous male Impersonator, and two assistants in four songs. 2298 DONER, TED, dancing comedian and his Sunkist Bean- ties, In a singing variety. 1068 DONNELLY, LEO. in "Stepping Out," comedy. 1131 DONNELLY, RUTH, in "The Check Up." comedy of a flirtatious husband and a double-crossing bank check. 1107 DONNELLY, RUTH, in "Sitting Pretty," burlesque on the flagpole sitter. 993 DOUGLAS, TOM, In "The Cheer Leader," drama of college life. 2146 DOVES, THE TWO. in "Dark Days." comedy dialogue and original songs. 2178 DOVES, THE TWO, in "Flying High." Blackface com- edy of two aviators stranded at the North Pole. 2257 DOVES. THE TWO. In a comedy of two negroes In a haunted house. 2127 DOWNING. HARRY & DAN, In "High Up and Low Down"; songs, laughs and female impersonations. 1094-95 DRESSLER, ERIC, in "Compliments of the Sea- son," drama. 2889 DREYER, DAVE, in "Tin Pan Alley." Popular com- poser in popular compositions of his own. 1094-95 DRESSLER. ERIC, in "Compliments of the Season." drama of a reformed convict. 1140 DRESSLER. ERIC, in "The Lady Killer," comedy; a married couples. 1140 DRESSLER, ERIC, in "The Lady Killer." comedy; a ventriloquist is suspected of murder. 3900 DUGAN. TOM, in "She Who Gets Slapped" — comedy of a husband who Is afraid of his wife. 3883 DUGAN. TOM, and BARBARA LEONARD, in "Sur- prise"— comedy. 4284 DUFFY. JACK, in "The Skin Game." comedy. E JEROME, in "Niagara Falls" — drama 3778 EDDY. HELEN in three scenes. 3740 EDDY. HELEN JEROME, in "Christmas Knight'*— drama. 3668 EDWARDS. NEELY. & LEW BRICE, In "The Window Cleaners" — comedy of two warbling window washers singing about their profession. December 13. 1930 EXHIBITORS HERALD -WORLD 21 4034 EDWARDS. NEELY. In '"Her Relatives"— slapstick com- edy of pesty in-laws who come to spend the evening and stay a month. 3676 ELLIOTT. BERNICE, in "—And Wife." comedy In four scenes on domestic relations. 3942-43 ELLIOTT, BERNICE. In "Reno or Bust"— a two- reel farce comedy. 960 ETTING, RUTH, in "Broadway's Like That"— star of "Whoopee." In a dramatic playlet with two songs. 1041-42 ETTING, RUTH, in "Roseland." comedy with songs. 1122-23 ETTING. RUTH, in "One Good Turn." drama of sentiment : three songs. 1055-56 EVANS, MADGE, in "Many Happy Returns." com- edy-drama. 1098-99 EVANS. MADGE, in "The Gob." comedv of a sailor on shore leave. 1091-92 EVANS. MADGE, in "The Bard of Broadway." com- edy of the nisht club, with Walter Winchell. 1125 EVANS. MADGE, in "Envy,'" comedy satire on newly married couples. 3179-80 FERGUSON. HELEN. In "Finders Keepers." a two- reel comedy drama from the pen of George Kelly. 2238 FERRIS. AUDREY. In "The Question of Today." a dramatic playlet. 1081-82 FIELDING. EDWARD, in "Seeing Thines." scare comedy. 1017 FIELDS. LEW, In "23— Skidoo." 1028 FIELDS. LEW, In "The Duel." 2588 FIELDS & JOHNSTON, vaudeville headliners In a com- edy skit, "Terry and Jerry." 1028 FIELDS. LEW. In "The Duel." comedy. 920 FISHER & HURST. In "Apartment Hunting." song and dance. 2581 FLIPPEN. JAY C, musical comedy and vaudeville star. In a fast comedy skit, "The Ham What Am." 2281 FLORENTINE CHOIR, Italy's greatest ensemble of choral voices, singing "Adoramus te Chrlste" and the "Toreador Song" from the opera, "Carmen." 2282 FLORENTINE CHOIR, oldest choral organization In the world— more than 800 years old — singing, "Nlnna, Nan- na" and "Santa Lucia Luntana." 2839 FOLSOM, BOBBY, musical comedy actress In "A Modem Priscilla." contrasting the Puritan Priscilla and the same girl today. 3238-39 FORD. HARRISON. In "The Flattering Word." two reels of clever comedy by George Kelly. 1018 FORD. WALLACE, in "Fore." 973 FORD. WALLACE, In "Absent Minded." comedy of an absent-minded youth. 1057 FOSTER. PHOEBE, in "Grounds for Murder." comedy. 1035 FOX, HARRY, in "The Lucky Break." 1039-40 FOX. HARRY. In "The Play Boy." 2819 FOX, ROY, the whispering comettist. In three selections and two band numbers. 1012-13 FOY, EDDIE. JR., In "The Heart Breaker." 2575-76 FOY. EDDIE. & BESSIE LOVE, In a clever playlet of back-stage life. "The Swell Head." starring the famous stage clown and the screen leading woman. 1116 FOY, EDDIE. JR., in "My Hero." two reel comedy of a college hero. 2579 FOY FAMILY, THE, In "Foys for Joys," a satire on talking motion pictures, with Eddie Foy's family, di- rected by Bryan Foy. 2580 FOY FAMILY. THE. In "Chips of the Old Block." presents the children of the famous comedian, Eddie Foy, in songs and dances and a monologue by Eddie Foy, Jr. 2705 FRANKLIN, IRENE, famous American comedienne, sup- ported by Jerry Jarnlgan. In three of his songs. 2271 FREDA & PALACE, in "Bartch-a-Kalloop." their na- tionally famous vaudeville act. Comio antics and songs. 1030 FRIGANZA, TRIXIE, In "Strong and Willing." Two songs. 2791 FRIGANZA. TRIXIE. stage and variety star. In "My Bag o' Trix," with two songs. 1019-20 FRISCO, JOE, In "The Song Plugger." Two songs. 939 FRISCO, JOE, In "The Benefit." comedy— three songs. 4393 FRISCO. JOE. in "The Haouv Hottentots." comedy of a pair of small-time hoofers. 4426-27 FRISCO. JOE. in "The Border Patrol." burlesaue on western melodrama of years ago. 2188 GABY, FRANK, popular ventriloquist. In "The Tout," a skit of comedy moments at the race track. 3825 GARON. PAULINE, in "Letters." a comedy of wife vs. stenographer. 3336 GENTLE, ALICE, grand opera soprano, singing "Haba- nera." from "Carmen." 2132 GIBSON, HOOT, TRIO, the Hawaiian Serenaders en- gaged by Hoot Gibson, screen star, to play at his ranch on ukuleles and steel guitars. 4249 GILBERT, BILLY, in "The Woman Tamer," comedy. Mil GILBERT, DOLLY, in "The Unfair Sex," comedy in a Hell's Kitchen dance hall with Dan Healv. 3829 GLASS GASTON, In "South Sea Pearl." a Technicolor romance of the South Seas, with Charlotte Merriam. 1057 GLENDENNING, ERNEST, in "Grounds for Murder." comedy. 2670 GOTTLER, ARCHIE, famous song writer, in a melody of the songs which have made him celebrated. 1055-56 GOTTSCHALK. FERDINAND, in "Many Happy Re- turns," comedy-drama. 1147 GRABER, CHRISTINA, in "The Office Scandal," com- edy with Edgar Bergen, popular ventriloquist in a comedy playlet. 4097-98 GRAHAM, EDDIE, In "An 111 Wind." 4168 GRAHAM, EDDIE, in "Twixt Love and Duty." 4426-27 GRAHAM. EDDIE, in "The Border Patrol." bur- lesque on western melodrama of years aco. 1037 GREEN, EDDIE, in "Temple Belles." songs and dances. 2746 GREEN, JANE &. CO., In "Singing the Blues." The Broadway star in three numbers. Directed by Bryan Foy. 2750 GREEN, JANE, "The Melody Girl," In three songs. 3719 GREENWAY, ANN, in "And How." a tuneful singing and dancing show in Technicolor. 2600 GREY, ANN. and her boy friends. In five songs. Miss Grey Is a popular radio artist 985 GROGAN, OSCAR, exclusive Columbia recording artist, in "Footnotes," a snappy song and dance number. 3278 GUZMAN. ROBERTO, Mexican tenor. In "The Military Post." sings two songs, with a picturesque background In Technicolor. 3279 GUZMANN, ROBERTO, sings "La Paloma" and "Te Quiere" in "A Spanish Fiesta," filmed in Technicolor. H 1135 HACKETT, ALBERT, in "Home Made." comedy of a home girl who rouldn't "make" her man. 2379 HACKETT. CHARLES, noted tenor, assisted by Joyce Compton, in two numbers, "Who Is Sylvia?" and "Ser- enade." 916 HACKETT, CHARLES, In a concert recital of two numbers, with Solon Albertlnl at the piano. He sings, "TJ. Mio Tesoro Intanto" and "O Paradise." 1143 HACKET, CHARLES, grand opera star in the tomb scene from Gounod's "Romeo and Juliet." 899-900 HACKETT, CHARLES, sings two scenes from "Faust." assisted by Chase Baromeo. 1143 HACKETT. CHARLES, grand opera star in the tomb 4209 HAGER, CLYDE, in "Railroad Follies," musical com- edy. 1102 HAGGERTY. GEORGE, in "One on the Aisle," com- edy in a movie theatre. 2269 HALEY & McFADDEN, musical comedy and vaudeville headliners. In "Haleyisms," witticisms and wise-cracks. 1135 HALL, DOROTHY, in "Home Made." comedy of a home girl who couldn't "make" her man. 1080 HALL JOHNSON CHOIR, THE, in "A Syncopated Sermon," negro spirituals. 986 HARD IE, RUSSELL, the hit of the "Criminal Code," in a one-reel drama titled "The No-Account." 790 HARKINS. JIM. in "The Family Ford." comedy. 2262 HARRINGTON SISTERS, from "The Passing Show," ln- 1003 HARRINGTON. JOHN, in "Strong Arm," drama, a garden of songs. 1044 HARMON, JOSEPHINE, in "Harmonizing Songs." Three songs. 1044 HARMON. JOSEPHINE, in "Harmonizing Songs." songs. 2757 HARRIS. VAL, & ANN HOWE, in "Fair Days." Val Harris is a noted "rube" comedian. 2758 HARRIS. VAL, & ANN HOWE, in a comedy sketch. "The Wild Westerner." 1102 HASCALL. LON, musical comedy star in "One on the Aisle," comedy in a movie theatre. 1083 HASSELL, GEORGE, in "Where There's a Will." com- edy. 1083 HASSELL, GEORGE, in "Where There's a Will," comedy of an ailing man with lots of money and two scheming nephews. 2762 HAYNES. MARY, in her original sketch, "The Beauty Shop." with songs. M26HAZZARD. JACK, in "The Darling Brute." domestic comedy with a bulldog. 1145 HA7ZARD JACK, in "The Watch Dog," comedy. Hubby's new dog proves too friendly with a pair of burjrlars. 1 131 HAZZARD. JACK, in "The Check Up." comedy of a flirtatious husband and a double-crossing bank check. Illl HEALY, DAN, in "The Unfair Sex," comedy in Hell's Kitchen dance hall. 1047 HELLINGER. MARK, in "At the Round Table." flash novelty. 3413 HENDERSON. DICK, In "The Muslo Shop." a recital of snappy songs. 3280 HENDERSON, DICK, famous vaudeville comedian. In "At the Church Festival," a peppy recital of songs and Jests. 933 HENLERE. HERSCHEL, "The Madcap Musician," In a musical novelty. 2517-18 HERBERT. HUGH, character comedian, in a sketch of married life. "The Prediction." 2578 HERMAN, AL, blackface comedian. In two songs. 4097-98 HIBBARD, EDNA, In "An HI Wind." 2110 HJLAN'S BIRDS, "Cockatoos at their Best." an un- usual bird act. Directed by Bryan Foy. 2753 HOLLINGSWORTH & CRAWFORD. In a playlet of family life, "Bedtime." 4230 HOLMAN, HARRY, in "The Big Deal." comedy. 954 HOLTZ, LOU, in "Idle Chatter," a hilarious mono- logue by famous Broadway comedian. 1047 HOPPER, DeWOLF, in "At the Round Table." flash novelty, 1078 HOPPER, DEWOLF, in "For Two Cents," comedy of newspaper scoops. 2237 HORTON, EDWARD EVERETT, noted stage and screen star, with Lois Wilson, In a playlet, "Miss Information." 4168 HOWARD, ESTHER, in "Twixt Love and Duty." 4240 HOWARD, ESTHER, In "Who's the Boss." 4285 HOWARD. ESTHER, in "Ship Ahoy," musical comedy. 4286 HOWARD, ESTHER, in "The Victim," comedy. 4249 HOWARD, ESTHER, in "The Woman Tamer," comedy. 2596 HOWARD. JOSEPH E., composer of musical comedies, in a recital of his own songs. 962 HOWARD, LORRAINE, & FLORENCE NEWTON, in "Wedding Bells," a song burlesque of modern matri- mony. 1104 HOWARD, WILLIE, in "The Thirteenth Prisoner," comedy cf an unlucky jailbird. 349 HOWARD, WILLIE & EUGENE, musical comedy stars. In a comedy sketch titled "Between the Acts of the Opera." 972 HOYT. WAITE, & J. FRED COOTS, the boy wonder of baseball, in "A Battery of Songs." 1046 HOYT, LEO, in "Everything Happens to Me," comedy. 2837 HUGHES & PAM, in "The Fall Guy, a sketch In which Ray Huyhes sings and does his comedy falls. 4270-71 HUNDLEY, JOHN, in "The Legacy." musical revue. 2247 HYAMS & MclNTYRE, stage and screen players. In a short satire. "All In Fun." 991 IMHOF, ROGER, in "Rural Hospitality." comedy. 2572 INGENUES. THE. girls' orchestra from Ziegfeld "Fol- lies." in four numbers. 2573 INGENUES, THE, five orchestra selections. 4160 IRVING, WILLIAM, In "Ginsberg of Newberg." 4139 IRVING, WILLIAM, In "Won to Lose." 4284 IRVING, WILLIAM, in "The Skin Game." comedy. 2555 IRWIN, CHARLES, "the debonair humorist" of variety stage, in a comedy monologue. 901 JANS & WHALEN, "Two Good Boys Gone Wrong," a presentation of spicy songs, tricky steps, and Irrepressi- ble wit, 1070 JARVIS, BOBBY, in "Putting It On." comedy. 1090 JARVIS. BOBBY, in "A Tip to Paris," satire on tourists in Paris. 1105 JARVIS, BOBBY, in "Tom Thumbs Down," comedy on a miniature golf course. 1119 JENKINS, ALLEN, in "Straight and Narrow." satire on the perfect crime. 1100-01 JESSEL, GEORGE, in "Politics," two reel comedy- drama. K 921-22 KEANE. ROBERT EMMETT, & CLAIRE WHIT- NEY, in "Room 909." a comedy of humorous situations and flip cracks. 1106 KEARNS. ALLEN, in "Purely an Accident," comedy of a modest prize fighter. 907 KEATING, FRED, in "Illusions"; the famous magician performs some of hla adept magical feats. 4200 KENT, BILLY, in "Dining Out." 4164 KENT, BILLY, in "I'll Fix It." comedy. 1044 KING, JACK, In "Harmonizing Songs." 1077 KING, ROSE, in "Tintypes," song and patter. 2650 KJERULF'S MAYFAIR QUINTETTE, consisting of three harpers, violinist and a vocalist, in three numbers. 4426-27 KNAPP, DOROTHY, in "The Border Patrol," bur- lesque on western melodrama of years ago. 1104 KOHLMAR. LEE, in "The Thirteenth Prisoner" with Willie Howard, comedy of an unlucky jailbird. 2737 KREMER & BOYLE, stage comedians. In a skit. "Idle Chatter." 1074 KRUGER, OTTO, in "Mr. Intruder," comedy. 984 KUZNETZOFF AND NICOLINA, popular concert artists. in "A Russian Rhapsody," four songs. 4123 LADOUX, GENE, in "The Body Slam." 904-905 LAHR, BERT, in "Faint Heart." Two reels of fast and furious comedy. 4200 LAKE, ALICE, In "Dining Out." 4164 LAKE, ALICE, in "I'll Fix It," comedy. 4160 LAMBERT, EDDIE, In "Ginsberg of Newberg." EDDIE, In "The Body Slam." EDDIE, In "Won to Lose." EDDIE, famous concert pianist, selections. 3895-96 LANE. LUPINO, in reel Technicolor revue. 1094-95 LANE, LENITA, in drama. 1094-95 LANE, LENITA, in comedy-drama. 915 LANG & HEALY, in "Who's Who." riotous comedy. 739 LA RUE. GRACE, musical comedy star, in two songs. 4123 LAMBERT, 4139 LAMBERT, 702 LAMBERT, In four "Evolution of the Dance"; two- "Compliments of the Season," "Compliments of the Season," comedy. "Dixie" and male chorus 2250 LA VALLES, THE, In a Spanish serenade, a group of Spanish songs. 1054 LAWRENCE. CHARLES, in "The Substitute.' 1048 LeMAY. ROY. in "Bright Sayings," comedy. 1059 LESLIE, DOREE, in "Let's Merge," comedy. 472 LEWIS. BERT, Broadway comedian. In three songs. 473 LEWIS, BERT, new selections of three comic ones. 2708 LEWIS, FLO, Broadway comedienne. In a humorous sketch, "Give Us a Lift." 2868 LEWIS, JOE, night club favorite. In four songs. 383 LEWIS, MARY, grand opera star, singing " "Carry Me Back to Old Virginny," with singing "Swing Along, Sue." 2234 LEWIS, MITCHELL, stage and screen star, in a dra- matic playlet, "The Death Ship." 2591 LIGHTNER, WINNIE, musical comedy and screen star. In three comic songs. 2592 LIGHTNER, WINNIE, "Broadway's Tomboy," in three of her inimitable comedy songs. 4162-63 LITTLEFIELD, LUCIEN, in "His Big Ambition." 4099-4100 LITTLEFIELD, LUCIEN, in "Out for Game." 3800-01 LITTLEFIELD, LUCIEN, "The Potters" in "Getting a Raise." adapted from J. P. McEvoy's newspaper stories. 3827-28 LITTLEFIELD, LUCIEN, "The Potters," the second of the J. P. McEvoy newspaper stories. "At Home." 3881-82 LITTLEFIELD, LUCIEN. "The Potters" in "Done in Oil." third of the series. 3983-84 LITTLEFIELD. LUCIEN, "The Potters" In "Pa Gets a Vacation." 4009-10 LITTLEFIELD, LUCIEN, "The Potters." In "Big Money." This time Pa Potter is the third In a lore triangle. 968 LOBO — the dog of dogs. In a flash novelty. 3931 LODER, LOTTI, in "Lonely Gigolo." "The Girl from Vienna" in a gorgeous Technicolor flash. 792 LOFTUS. CECILIA, noted stage star, in "Famous Im- personations." 4097-98 LORCH, THEODORE, in "An HI Wind." 2575-6 LOVE. BESSIE. AND EDDIE FOY, in a two-reel comedy playlet, "The Swell Head." 2278 LOVE, MONTAGU, stage and screen star. In "Character Studies." 1143 LOW, ROSA, with Charles Hackett in the tomb scene from the opera, "Romeo and Juliet." 2565 LOWRY, ED, "the happy Jester," In three song selections. 2620 LYDELL AND HIGGINS, In their popular rustic act, "A Friend of Father's." 1130 LYND. HELEN, in "Wedding Bills." presenting the troubles of a newly married couple. 2789 LYONS. AL. AND FOUR HORSEMEN. Introducing the noted accordionist and his three accompanists In "Mu- sical Melange." 2347 LYONS. JIMMY, varieties "general of hilarity," In an amusing monologue on war and statesmen. 2408 LYONS, JIMMY, in a monologue packed with satire. 94S LYTELL, BILLY. AND TOM FANT. in "Two Of a Kind." Song and dance. 22 FILM BUYER SECTION December 13, 1930 M 2795 MACK AND PURDY, variety headliners, In a parade of fast chatter. "An Everyday Occurrence." 7I6MARCELLE, MISS, singing southern syncopated songs. Director, Bryan Foy. 3864 MADISON. NOEL, in "Honolulu," comedy of a loving gigolo who couldn't hold the girl he loved. 2741 MARLOWE AND JORDAN, English music hall favorites. in "Songs and Impressions." 3864 MARSH, VERA, in "Honolulu," comedy. 1024 MARTINELLI, GIOVANNI, grand opera star in two songs from Scene I, Act IV. of "Aida." 943 MARTINELLI, GIOVANNI, in selections from "Mar- tha," assisted by Livia Marraccl, soprano. 944 MARTINELLI, GIOVANNI, in arias from "II Trova- tore," assisted by Livia Marraccl. 953 MARTINELLI GIOVANNI, singing "Celeste Aida," from Verdi's opera. "Aida," assisted by Adam Didux, basso. 974 MARTINELLI. GIOVANNI, in the prison scene from Gounod's "Faust." 2731 MAUGHAN, DORA, star of the English music halls. In "The Bad, Bad Woman." She sings three Bongs. 2732 MAUGHAN, DORA, in song impressions, assisted by Walter Fehl. tenor. 961 MASON, HOMER, AND MARGUERITE KEELER, in "Money. Money, Money," a hilarious comedy of a too- rich pair. 951 MAY, JOE, AND DOROTHY OAKS, in "A Perfect Understanding," an offering of snappy Jokes and songs. 2339 MAYER & EVANS, "The Cowboy and His Girl." In a new selection. 2336 MAYER & EVANS, in a comedy skit with songs. 965 MAYOR, LEW, in "Gym Jams." a novel exhibition by the ace Juggler. 2239 McAVOY, MAY, screen star. In a comedy, "Sunny California," with Richard Carle in the cast. 2169 MclNTOSH, BURR, stage and screen star, in his own dramatic playlet, "Non-Support." 946 McLALLEN. JACK AND SARAH, in a wise-cracking skit, "Oh, Sarah." 2694 McLEOD, TEX, premiere rope spinner, In a singing and lariat-throwing act. 1066 McNAUGHTON, HARRY, in "Seeing-Off Service," com- edy. 1105 McNAUGHTON, HARRY, in "Tom Thumbs Down," comedy on a miniature golf course. 1000 McWILLIAMS, JIM, in "Grand Uproar." 4035 MERRIAM. CHARLOTTE, in "Bridal Night." 2593 MEYERS AND HANFORD, "The Arkansas Travelers," in barefoot dancing and down-south songs. 3190 MIDDLETON. CHAS. B., in "The Frame." a gripping crook drama. 3740 MIDDLETON, CHAS. B., In "Christmas Knight," a novel drama with a powerful punch. 2263 MILJAN. JOHN, screen star, in a comedy sketch with songs, "His Night Out." 862 MILLER AND LYLES, negro comedians, in a comedy skit. "They Know Their Groceries," directed by Bryan Foy. 879 MILLER AND LYLES, in a comedy skit with song. "Harlem Knights." 923 MILLER AND LYLES, In "The Midnight Lodge," a comedy sketch with a song. 4260 MITCHELL, GENEVA, in "The Doctor's Wife," com- edy. 963 MOORE, CLARENCE, presenting "Lobo— the Dog of Dogs." in an exhibition of canine intelligence. 1096-97 MOORE, ERIN O'BRIEN, in "Curses," burlesque on oldtime melodrama. 2297 MORAN, POLLY, screen comedienne. In a monologue with songs. 3988 MORGAN, PHIL, AND HEINE CONKLIN, in "Duell- ing Duty," a comedy skit of doughboy life. 4209 MORGAN. GENE, in "Railroad Follies." musical com- edy. 1069 MORGAN. RALPH, in "Excuse the Pardon," prison drama. 1075-76 MORRIS, JOE, in "His Public." comedy with songs. 2199 MORRISON, ALEX, famous trick golfer, and a clever comedy act, "Lesson In Golf." 2293 MORRISSEY AND MILLER NIGHT CLUB, a varied revue with songs and monologue. 1004 MORSE, LEE, In "The Music Racket." 2695 MOUNTED POLICE QUINTETTE, offering characteristic songs in 'The Northern Patrol." 1007-08 MUNSON, ONA, In "The Collegiate Model." One song. 4140 MURRAY, JOHN T., in "The Servant Problem." 3873 MURRAY, JOHN T„ & VIVIEN OAKLAND, In • comedy skit, "Who Pays." 2256 MUSSER. CLAIR OMAR, world's foremost marlmba- phonist, in three selections. o 2190 2116 2548 1045 2296 2766 4285 2662 2663 2756 2707 1014 1129 1139 N NAVARRA. LEON, talented piano player, in classical and Jazz tunes. NAZARRO. CLIFF, AND TWO MARJORIES. Nazarro gives a number of piano selections, while the Two Mar- jories sing negro spirituals. NELSON. EDDIE. AND COMPANY, In a comedy skit. "Stop and Go." "Fashion's Mirror,' NEWBERRY. BARBARA. musical revue. NEWELL, BILLY AND ELSA. "Those Hot Tamales" of vaudeville, in a comic song number. NEWHOFF AND PHELPS, variety favorites in an original sketch with songs, "Cross Words." NORDSTROM. CLARENCE, in "Ship Ahoy." musical comedy. NORMAN, KARYL, the famous "Creole Fashion Plate," in "Types." He gives his famous female Impersona- tions, and sings. NORMAN, KARYL, in "Silks and Satins," further female Impersonations and songs. NORTH, JACK, banjo wizard. In "The Ban-Jokester." NORWORTH. JACK, stage and variety matinee idol, in three songs. NORWORTH, MR. AND MRS. JACK, In "The Naggers." NORWORTH, MR. & MRS. JACK, in "The Naggers Go South." domestic comedv. NORWORTH, MR. AND MRS., in The Naggers' Day of Rest," fourth of the popular domi tic comedy series. another dramatic ," comedy, comedy, a humorous search comedy of shy amorous whoopee-making French The Nightingale." 4140 OAKLAND, VIVIEN, in "The Servant Problem." 3873 OAKLAND AND MURRAY, in "Who Pays," a comedy. 2607-08 OBER. ROBERT, stage and film star, in a two-reel playlet, "A Regular Business Man." 1072-73 O'BRIEN, PAT, in "The Nightingale," drama. 1094-95 O'BRIEN, PAT, in "Compliments of the Season." drama. 1086 O'BRIEN, PAT, in "My Mistake," comedy satire on crime with Donald Brian. 978 O'CONNELL, HUGH, in "Find the Woman of the newspaper series comedy. 3781 O'MALLEY, PAT, in "The People Versus." playlet. 2119 0'NEIL AND VERMONT, famous blackface comedians. in two songs. 1003 O'NEIL. HENRY, in "Strong Arm," drama. 2710 ORTH, FRANK, in "Meet the Wife." an original one- act play. 4287 ORTH. FRANK, in "The Salesman 4286 ORTH, FRANK, in "The Victim." 1137 ORTH. FRANK, in "The Painter." for a phantom legacy. 1150 ORTH, FRANK, in "On the Job. hotel clerk and woman. 1072-73 OSBORNE, VIVIENNE, drama. 950 OSTERMAN, JACK, in "Talking It Over," male vocal two songs. 1106 OTTO. FRANK, in "Purely an Accident," comedy of a modest prize fighter. 1051 OVERMAN, LYNNE. in "Five Minutes from the Sta- tion." drama. 1120 OVERMAN. LYNNE, in "Horseshoes." newspaper comedy. 1140 PALMER. SHIRLEY, in "The Lady Killer," comedy of a ventriloquist suspected of murder. 4240 PANGBORN, FRANKLIN, in "Who's the Boss?" 3674-75 PANGBORN, FRANKLIN, in "Poor Aubrey," com- edy playlet based on the play, "The Show-off." 3942-43 PANGBORN, FRANKLIN, In "Reno or Bust," a two-reel farce comedy. 4260 PANGBORN. FRANKLIN, in "The Doctor's Wife." comedy. 2883 PARAGONS. THE. in an atmospheric presentation with songs, "In the Tropics." 928 PAULO. PAQUITA & CHIQUITA. in romantic tuneB of Spain and Mexico. 2103 PEABODY, EDDIE, In "Banjomania." Five selections. 2539 PEABODY, EDDIE, banjoist. and his partner. Jimmie Maisel, in "In a Music Shop." 2560 PEABODY, EDDIE, king of banjo players, with his partner, Jimmie Maisel, in five selections. 1068 PENNER, JOE, in "Stepping Out," comedy. 1066 PENNER. JOE. in "Seeing-Off Service." comedy. 1 1 10 PENNER, JOE, in "A Stuttering Romance," comedy of a stammering Romeo. 1124 PENNER, JOE. in "Service Stripes," war comedy. 3641 PENNINGTON, ANN, in "Hello, Baby." "Technicolor flash. 4168 PERCIVAL. WALTER, In "Twixt Love and Duty." 940 PERFECT, ROSE, in "The Girl With the Golden Voice," prima donna of George White's Scandals; sings three songs. 1107 PHILLIPS. JOE, in "Sitting Pretty," burlesque on the flagpole sitter. 1068 PHILLIPS, MARY, in "Stepping Out," comedy. 917 PICON, MOLLY, comedienne. Two songs. 3816 PLANTATION TRIO, in "The Land of Harmony." Four songs. 2554 POLLARD, DAPHNE. English comedienne, in an act for which she is internationally famous, "Wanted — a Man." 2567 POLLARD, DAPHNE, English comedienne, in a comedy sketch, "Cleo to Cleopatra." 3800-01 POTTERS, THE, in "Getting a Raise," first of the Potters series adapted from the J. P. McEvoy newspaper stories. 3827-28 POTTERS, THE. In "At Home," second of the Potters series adapted from the J. P. McEvoy newspaper stories. 3881-82 POTTERS, THE, in "Done in Oil." third of the Potters series adapted from the J. P. McEvoy newspaper stories. 3883-84 POTTERS, THE. in "Pa Gets a Vacation," fourth of the Potters series adapted from the J. P. McEvoy newspaper stories. 4009-10 POTTERS, THE, In "Big Money." fifth of the Potters series adapted from the J. P. McEvoy newspaper stories. 2106 PRIOR, ALLAN, Australian tenor, musical comedy star, in two songs. 4093 PROUTY. JED, in "No Questions Asked." 1007-08 PRYOR, ROGER, in "The Collegiate Model." 2101 PULLMAN PORTERS, THOSE, "Kings of Harmony." in a selection of songs. 2574 QUILLAN, EDDIE, AND FAMILY, in Everything." Two songs. "A Little Bit of R 2545 RAISA. ROSA, opera star, in two popular pieces. "Good-bye" and "Eli Eli." 2546 RAISA, ROSA, singing "Plasir d'Armour" and "La Paloma." 2900 RANGERS, THE, in "After the Round-Up," a cowboy carnival with songs. 3335 RATOFF, GREGORY, in "For Sale." Comedy. 2356 RAWLINSON, HERBERT, screen star In a monologue. 2748 REDMOND &. WELLS, in "The Gyp," a satire on fake fortune telling. 2628 REGAN. JOSEPH, America's foremost Irish tenor. In three songs. 980 RENNIE. JAMES, in "Two Rounds of Love." Comedy of a scrappily married stage pair. 2279 RICH, IRENE, screen star, in dramatic playlet, "The Beast." 2368 RICH. IRENE, in a playlet by Jack Lait. "Lead, Kindly Light." 4033 2270 2329 3799 2248 2277 1059 1078 1005 1033 1053 1091 1093 1067 1148 1119 1080 1034 2550 2541 2203 910 1007 2348 2539 2790 LILLIAN, in "The Eternal Triangle." Novel program of varied mod- Dramatlo RICH, playlet. RICHARDSON, FRANK, the "Joyboy of song," to program of popular song hits. RICHARDSON, FRANK, to em tunes. RICHMOND, WARNER, in "Vengeance." playlet of a trio of circus dare-devilB. RICHARD, VERNON, in "The Hunt," offering several hunting songs. RICHARD, VERNON, in "In the Mines." Richard and the Black Diamond Four in a selection of songs. RIDGES. STANLEY, in "Let's Merge." comedy. RIDGES, STANLEY, in "For Two Cents." with DeWoif Hopper, comedy of newspaper "scoops." RIN-TIN-TIN, dog start of the films, and his master. Lee Duncan. Rinty performs some of his tricks, flash- backs showing scenes from some of his pictures. RIPLEY, ROBERT L.r to "Believe It or Not." RIPLEY. ROBERT L., in "Believe It or Not," No. 2. flash novelty. RIPLEY, ROBERT L„ flash novelty. RIPLEY, ROBERT L.. flash novelty. RIPLEY, ROBERT L. Not" series. RIPLEY, ROBERT L„ Not" series. RIPLEY. ROBERT L. in "Believe It or Not," No. 3. in "Believe It or Not." No. 5. fifth of the "Believe It or fourth of the "Believe It or of his "Believe It or in No. Not" collection of oddities. ROBINS. ED, in "Straight and Narrow." satire on the "perfect crime." ROBISON. WILLARD, and the Hall Johnson Choir, offering negro spirituals in "A Syncopated Sermon." ROEBUCK. BOB, in "Horse Sense." flash novelty. ROGERS. CHARLES, to a light comedy satire, "The Movie-man." ROGERS, CHARLES, in his popular vaudeville comedy. "The Ice-man." ROSENBLATT. CANTOR, JOSEPH, and male choir, singing "Hallelujah." ROSENER, GEORGE, in "The Fallen Star." Drama Characterization of a fallen star. 08 ROSENTHAL. HARRY, to "The Collegiate Model." ROWLAND, ADELE, Jazz singer and musical comedy star, in "Stories to Songs." RUBIN, BENNY, stage comedian, to monologue and songs. RUBIN, JAN, violin virtuoso, assisted by Vernon Richard, Irish tenor, and Mona Content, to three songs. 2568-69 RUGGLES. CHARLES, & CO.. stage star, to a play- let, "Wives, Etc." 1047 RUNYON, DAMON, in "At the Round Table." flash novelty. 726 RYAN. DOROTHY, & ROSETTE, to a charming song act, "Mirth and Melody." 1029 RYAN & LEE, to "A Tenement Tangle." 998 RYAN. BEN, & HENRIETTE LEE. in "Websterian students." Comedy. 1079 SAILORS. THE THREE, in "The Recruits." naval recruiting comedy. 956 SANDERS, SCOTT, in "Scotch Taffy." song and jokes. II28SANTRY, HENRY, AND HIS SOLDIERS OF FOR- TUNE, band novelty. 919 SANTLEY, 2ELDA, In "Little Miss Everybody." Six numbers. 521 SEDANO. CARLOS, famous concert violinist. In Spanish dances. Mozart's "Minuet" and Beethoven's "Turkish March." 796 SEDLEY, ROY, & HIS NIGHT CLUB REVUE; catchy tunes, peppy dancing and rollicking comedy. 2814 SERENADERS. THE, in red hot comedy, presenting a double quartet of male voices. 1079 SHANNON, HARRY, in "The Recruits." naval re- cruiting comedy. 1098-99 SHANNON, PEGGY, in "The Gob." comedy of a sailor on shore leave. 1027 SHAW AND LEE, in "Going Places." Song and dancing. 2686 SHAW &. LEE, known as the "Beau Brummels," In two songs. 1012-13 SHEA, OLIVE, in "The Heart Breaker." 1098-99 SHEA, OLIVE, in "The Gob." comedy of a sailor on shore leave. 1048 SHIRLEY, IRENE, in "Bright Sayings." comedy. 1051 SIDNEY. SYLVIA, in "Five Minutes from the Sta- tion," drama. 819 SILK, FRANK X., burlesque tramp comedian to a monologue of songs. 1098-99 SKELLY. HAL. in "The Gob," comedy of a sailor on shore leave. 4285 SPERLING, HAZEL, in "Ship Ahoy." musical comedy. 918 STANBURY, DOUGLAS, to "Pack Up Tour Troubles." singing five numbers. 1050 STANBURY. DOUGLAS, in "The Wanderer." songs. 1087 STANBURY, DOUGLAS, in "Alpine Echoes," three songs. 1087 STANBURY, DOUGLAS, in "Alpine Echoes," comedy playlet of the Alps, with songs. 2586 STANTON, VAL & ERNIE, variety and musical comedy comedians, to a comedy sketch, "Cut Yourself a Pieot of Cake." 2587 STANTON, VAL & ERNIE, in an act In which they have appeared on the stage, "English as She is Not Spoken." 4140 STAUBER, MARY, in "The Servant Problem." 2783 STONE. IRENE, musical comedy star, to "Songs at You Like Them." 929 SUMMERS AND HUNT, to "Some Pumpkins." Bam dance. Two songs. 3334 SWEET, BLANCHE, to "Always Faithful." Comedy drama. 2544 SWOR, BERT, musical comedy star, to "Ducks and Deducts." 2543 SWOR. BERT, in his famous comedy sketch, "A Color- ful Sermon." December 13, 1930 EXHIB/TORS HERALD -WORLD 23 "Bright Sayings." comedy. in "Fashion's Mirror." mustoal (072-73 TALBOT. LYSLE, in "The Nightingale." drama. I09O TAYLOR. ELOISE, in "A Tip to Paris." satire on tourist life in Paris. 1074 TEASDALE. VEREE. in "Mr. Intruder." comedy. 1028 TEASDALE. VEREE. in "The Duel." comedy. 2666-67 TERRY, ETHEL GRAY, dramatlo sketch. "Sharp Tools." 1048 TIGHE. HARRY, in 1045 THOMPSON. JACK. revue. 955 TIMBERG. HERMAN, in comedy songs and dances. In "The Love Boat." 2755 TIMBLIN AND RAYMOND, vaudeville headline™, in "A Pair of Aces." Sing three songs. 955 TIMBERG. SLIM, in "Bevlval Days," a colored comedy. 992 TOLER. SIDNEY, In "The Devil's Parade." 1103 TOMBES. ANDREW. in "Knocking 'Em Cold," comedy of a ham actor who tried to be a "big shot." • 036 TRACY. SPENCER, in "The Hard Guy." drama. 936 TRAHAN. AL, vaudeville and musical comedy feature. in "The Musicale." songs and patter. 940 TRAPS, BUDDY, marvel drummer In "Sound Effects." 2105 TRIGG & MAXWELL, In "hot songs" and hot fingers. 909 TRUEMAN. PAULA. In "A Glimpse of the Stars." In which she impersonates famous stage and screen stars. 2359 TUMANOVA. RENEE & CO., "three Russian gypsies," famous all over Europe, in a program of songs. u 2758 ULIS & CLARK, musical comedy stars. In a sketch with songs, "In Dutch." 503 UTICA JUBILEE SINGERS, negro spiritual singers. In a program of Southern plantation songs. 904 VARSITY THREE. THE (Babe. Bob & Jack Hauser). in "Blue Streaks of Rhythm." songs and dances. 2784 VELIE, JAY, In a group of songs. 1122-23 VELIE, JAY. with Ruth Etting in "One Good Turn," drama with songs. 4036 VERNON, BOBBY, in "Cry Baby." 4287 VERNON. FLORENCE, in "The Salesman." comedy. (089 VITAPHONE KIDDIES in "Showin' On"," song ands dances. 1089 VITAPHONE KIDDIES. THE. in "Showin' Off." song and dance revue with the popular talented youngsters. w 1124 WADDELL, JOAN CARTER, in "Service Stripes." war comedy. 2691 WALDRON. JACK, talented stage actor In a song number, "A Little Breath of Broadway." 2418 WALTHALL. HENRY B., famous screen star— the Little Colonel of the screen epic. "Birth of a Nation" — in a dramatic playlet. "Retribution." 3798 WALTHALL, HENRY B., In a crook drama, "The Pay Off." 2148 WARD, SOLLY, vaudeville and stage headliner, in one of his best known comedy sketches, "At the Party." 3758 WATSON, BOBBY, In "The Baby Bandit." 3740 WASHBURN. BRYANT, in "Christmas Knight," a novel drama. 3778 WASHBURN. BRYANT, in a human interest drama, "Niagara Falls." 3753 WATSON, BOBBY, In a Technicolor musical, "Contrary Mary." 3680 WATSON, BOBBY, In a domeatio comedy. "Maid's Night Out." 925 WATSON. FANNY &. KITTY, in "Bigger and Better," harmonizing In popular song numbers. 1141 WAYNE. BILLY, in "Last hut Not Leased," the just married pair go apartment hunting. 1130 WAYNE. BILLY, in "Wedding Bills." presenting the troubles of a newly married couple. 1025 WEBB. CLIFTON, in George S. Kaufman's "The Still Alarm." 2735 WELLS. GIL, popular blues singer, in three of his latest songs. 4150 WEST. ARTHUR PAT, in "Russian Around." Four songi. 2919 WEST, ARTHUR. PAT. In a singing atmospheric com- edy, "Ship Ahoy." 2318 WESTON & LYONS. In a "Bowery Bouncer and His Belle." Apache dances and songs 2689 WHITE. EDDIE, variety and musical comedy star. In a monologue with songs, "I Thank You." 4270-71 WHITE, JACK, In "The Legacy," musical revue. 4284 WHITE, JACK, in "The Skin Game," comedy. 4285 WHITE, JACK, in "Ship Ahoy," musical comedy. 1141 WHITE, THELMA, in "Last but Not Leased," the just married pair go apartment hunting. 2237 WILSON, LOIS, screen star, with Edward Everett Hor- ton. in a comedy playlet, "Miss Information." 1091-92 WINCHELL, WALTER, New York columnist and radio star, in a night club comedy, "The Bard of Broadway." 2129 WOOD. BRITT, in "The Boob and Hl» Harmonica." an offering that is different. 979 WORK, MILTON C, famous international bridge ex- pert, gives highlights and humors of the popular pastime. 1043 YACHT CLUB BOYS in "A Private Engagement," com- edy with songs. 928 YORKE AND JOHNSON, vaudeville stars and radio artists, in a program of three songs. 1077 YORKE, CHICK, in "Tintypes." songs and patter. 876 ZARDO, ERIC AND GUIDO CICCOLINI, concert pianist and new leading tenor. In three classic songs. //. — Playlets and Flash Varieties 973 ABSENT MINDED, with Wallace Ford, stage star, in a riotous comedy skit. 2664-65 ACROSS THE BORDER, with Sarah Padden. stage star in a thrilling playlet. Directed by Bryan Foy. 2648-49 AIN'T IT THE TRUTH, a comedy of manners. In two reels, written by Ralph Spence. 4626 AIN'T NATURE GRAND (Looney Tunes). Seventh of the Vitaphone Song cartoons series. 2677-78 ALIBI. THE, a stirring dramatic playlet in which Kenneth Harlan, famous screen star, has the leading role. 903 ALLEN'S, FRED. PRIZE PLAYLETS, with Fred Allen In three of his original blackout sketches. 3289-90 ALL SQUARE, a highly dramatic playlet. 1087 ALPINE ECHOES, three songs strung on a thread of a story of sentiment, with the popular baritone, Doug- las Stanbury. • 1087 ALPINE ECHOES, with Douglas Stanbury singing a group of songs against a picturesque background of the Swiss Alps. 3334 ALWAYS FAITHFUL, with Blanche Sweet, screen star, in a comedy drama. 2130 AMATEUR NIGHT, with William Demarert, noted screen star. Comedy presenting the old-time weekly feature of amateur night. 3719 AND HOW, with Ann Greenway. A singing and danc- ing show in Technicolor. 3736— AND WIFE, with Frank Davis and Bernioe Elliot, A brand new comedy angle on domestio relations. 920 APARTMENT HUNTING, with Fisher and Hurst, vaude- ville headllners. In an amusing skit and songs. 3280 AT THE CHURCH FESTIVAL, with Dick Henderson, vaudeville favorite, in an offering of Jokes and songs. 1047 AT THE ROUND TABLE, comedy with four outstand- ing personalities, Mark Hellinger, DeWolf Hopper, Damon Runyon and James J. Corbett. 988 AT YOUR SERVICE, with a Broadway cast. A trav- esty on modern hotel service. Good comedy. 2252 AUTHOR. THE, comedy with Walter Weems. noted variety star. Directed by Bryan Foy. B 3758 BABY BANDIT. THE. with Bobby Watson and Anne Cornwall. One reel bedroom farce. 3640 BARBER SHOP CHORD. THE, snappy song and dance entertainment in a musical barber shop. 1091-92 BARD OF BROADWAY. two-reel comedy of Broadway night life with Walter Winchell. 1062 BAREFOOT DAYS, comedy of a boy and his dog with a juvenile cast. Director, Harold Beaudine. 2279 BEAST, THE. with Irene Rich, known "as the screen's lovelist lady," in a drama supported by John Mlljan. Directed by Bryan Foy. 1005 BELIEVE IT OR NOT (Robert C. Ripley) No. 1. Drawings of strange things. 1038 BELIEVE IT OR NOT, No. 2 of the Robert L. Ripley flash novelty series in which he proves some more of his entertaining facts. 1053 BELIEVE IT OR NOT. No. 3 of the Robert L. Ripley flash novelty series. Director, Murray Roth. 1067 BELIEVE IT OR NOT, fourth of the Ripley series. 1093 BELIEVE IT OR NOT, No. 5 of the Robert L. Ripley flash novelty series. Director, Murray Roth. 1148 BELIEVE IT OR NOT, No. 7 of the Robert L. Ripley series of the world's greatest oddities. 939 BENEFIT, THE, with Joe Frisco. Broadway star. In song and dance with a screaming Imitation of Helen Morgan. 4230 BIG DEAL, THE, comedy with Harry Holman. Direc- tor Bryan Foy. A prospective son-in-law proves his mettle before his girl's dad consents to the marriage. 4500 BIG MAN FROM THE NORTH— Looney Tunes No. 6 (Vitaphone Song Cartoon). 840 BIG PARADERS, THE, a flash of songs and dances with six heavyweight boys and girls. 925 BIGGER AND BETTER, with Fanny and Kitty Wat- son, harmonizing comediennes in a presentation of com- edy songs. 4123 BODY SLAM, THE. with Eddie Lambert. Gene Ladoux and William Irving. A slapstick comedy of the wrest- ling racket. 2273 BOOKWORM, THE, with Harry J. Conley, a comedy sketch written by Willard Mack. Directed by Bryan Foy. 4340 BOOZE HANGS HIGH. THE. No. 4 of the "Looney Tunes" series of Vitaphone Song cartoons with Bosco making merry down on the farm. 4426-27 BORDER PATROL, THE, with Joe Frisco in a burlesque on western melodrama of years ago. 4368 BOX CAR BLUES— Looney Tunes No. 5 (Vitaphone Song Cartoon). 4035 BRIDAL NIGHT, with Johnny Arthur and Charlotte Merrlam. A honeymoon in a haunted house. 1048 BRIGHT SAYINGS, comedy with Roy Le May, the child actor. Harry Tighe, Irene Shirley. Director, Arthur Hurley. Dad collects money from the news- papers for the sayings of his wise-cracking Md. 960 BROADWAY'S LiKE THAT, with Ruth Etting. She Is supported by an excellent cast. 967 BUBBLE PARTY, THE, comedy, three songs. Brings back the Gay Nineties. 3898 BUBBLES, Technicolor flash, with the Vitaphone Kiddles. 999 CAVE CLUB, THE, singing and dancing act with a Broadway cast. 2562 CEBALLOS' REVUE. LARRY, musical revue with the Vitaphone Girls, eight numbers. 2627 CEBALLOS' REVUE. LARRY— ROOF GARDEN REVUE a flash act classio song and dance show. 2693 CEBALLOS' CRYSTAL CAVE REVUE, LARRY, flash. Larry Ceballos Is famous for his exotic and eccentrio arangements. 1131 CHECK UP. THE, with Ruth Donnelly and Jack Hazzard in a comedy of a flirtatious husband and a double-crossing bank check. 993 CHEER LEADER. THE. a drama with a background of college life, with Tom Douglas. 4124 COLLEGE CAPERS, musical comedy in Technicolor with a star cast. Commencement exercises a quarter of a century ago and today. Director, Carl McBride. 1007-08 COLLEGIATE MODEL, THE. with Ona Munson. Musical comedy with a college background. 3740 COMMUNITY KNIGHT, with Bryant Washburn, Helen Jerome Eddy and Charles B. Mlddleton. A one reel dramatlo playlet 2288 COMMUNITY SINGING, with Lynn Cowan in five song*. Directed by Bryan Foy. 1094-95 COMPLIMENTS OF THE SEASON, drama of a con- vict trying to go straight, by Paul Gerard Smith, with Eric Dressier. Lenita Lane and Pat O'Brien. 1094-95 COMPLIMENTS OF THE SEASON, two-reel drama with Eric Dressier and Lenita Lane. 4167 CONGO JAZZ (Looney Tunes No. 2). Animated song cartoons based on screen song hits. 3753 CONTRARY MARY, with Bobby Watson in a lavish song and dance presentation in Technicolor. 4036 CRY BABY, with Bobby Vernon and Mary Louise Treen. Domestic comedy of a wailing kid. 4161 CRYIN' FOR THE CAROLINES, musical novelty. 1096-97 CURSES, two-reel burlesque on railroad melodrama of years ago with Erin O'Brien Moore, Clay Clement and George Blackwood. D 3669 3529 1126 3333 895 2234 989 992 4200 2566 4260 2590 3988 1028 DANCE OF THE PAPER DOLLS, with the talented Vitaphone Kiddies. Songs and danoes In Technicolor. DANGER, romance portrayed in drama with a Broad- way cast. DARLING. BRUTE, THE, a love me love my dog comedy with Jack Hazzard. DEAD LINE, THE, a thrilling drama of the under- world. DEAD OR ALIVE, a comedy playlet with Hugh O'Con- nell, adept interpreter of "drunk" roles. DEATH SHIP, THE, with Mitchell Lewis. Jason Ko- bards. screen stars, in a thrilling dramatic playlet. DESERT THRILLS, romance In the desert with capti- vating singing and dancing. DEVIL'S PARADE, THE, with Sidney Toler. A musi- cal revue set In Hades. DINING OUT, comedy, with Billy Kent and Alice Lake. DIXIE DAYS, the negro spirituals of the South an sung by a group of Southern darkies, four songs. DOCTOR'S WIFE, THE, comedy with Franklin Pang- born, Gertrude Astor, Geneva Mitchell, Billy Gilbert. Director, Del Lord. A philandering chiropractor flirts with a wrestler's wife. DON'T BE JEALOUS, with Joe E. Brown, musical comedy star, in a one-reel playlet. Directed by Bryan Foy. DUCKING DUTY, a comedy of doughboy life after the signing of the armistice. With Heinle Conklln and Phil Morgan. DUEL, THE, comedy starring Lew Fields as a timid Chicagoan who meets with adventure In Paris, with Veree Teasdale. E 1063 EMERGENCY CASE. THE, comedy with Hugh Cameron, Al Ochs, Loretta Shea. Director. Arthur Hurley. A book agent gets into difficulties posing as a doctor. 1125 ENVY, with Romney Brent and Eric Dressier, comedy satire on newly married couples. 4033 ETERNAL TRIANGLE, THE, with Lillian Rich, Wynd- ham Standing and Armand Kaliz. A humorous satire of love in three countries. 183 EVENING ON THE DON, flash act of 11 performers and an orchestra. 1046 EVERYTHING HAPPENS TO ME, comedy with James B. Carson. Leo Hoyt, Lucille Lortel. Director. Arthur Hurley. The unluckiest man in the world gazes into the crystal ball and finds his future a sad past. 1022 EVOLUTION, presenting the development of motion pic- tures, with scenes from early productions contrasted with up-to-date talkies. 3895-96 EVOLUTION OF THE DANCE, a Technicolor re- view of the development of the dance through the ages. Lupino Lane finishes the number with a burlesque of interpretative dancing. 1069 EXCUSE THE PARDON, prison drama with Ralph Morgan and Katherine Alexander. 904-05 FAINT HEART, with Bert Lahr. two reel comedy Playlet. In the cast is also Bobbe Amst. 910 FALLEN STAR. THE, with George Rosener. drama. Characterization of a fallen star. 807 FAMILIAR FACE, THE, with Hugh O'Connell. comedy drama of a metropolitan newspaper offlce. 790 FAMILY FORD, THE, comedy of a decayed tin lizzie with Jim Harkins. Mary Dolan and Joe Kavanaugh. 1045 FASHION'S MIRROR, musical revue showing the latest in milady's styles with Barbara Newberry and Jack Thompson. Director, Roy Mack. 1006 FIGHT, THE, with Norman Brokenshlre, famous radio personality. Supported by Hazel Forbes, Ziegfleld beauty. From a Ring Lardner story. 3179-80 FINDERS KEEPERS, with Helen Ferguson, a two reel comedy by George Kelly, Pulitzer prize winner. 978 FIND THE WOMAN, with Hugh O'Connell in another comedy role of the souse newspaper reporter. 1051 FIVE MINUTES FROM THE STATION, drama of a husband and a wife with initiative, with Lynne Over- man. 3238-39 FLATTERING WORD. THE, with Harrison Ford In a satire of the touring actor. George Kelly wrote the playlet. 985 FOOTNOTES, a dancing and singing novelty with a Broadway musical comedy cast. I0ia FORE, with Wallace Ford. A farce comedy of the husband who next to his golf loved his wife best. 1085 FOR ART'S SAKE, comedy of a manicurist and hor artistic boy-friend with Helen Broderick and Lester Crawford. 3335 FOR SALE, a comedy with Gregory Raton*, stage star. 1078 FOR TWO CENTS, satire on newspaper "scoops" with DeWolf Hopper and Stanley Ridges. 1023 FOWL TRIANGLE, slapstick comedy of a husband ex- perimenting a two -yolk egg. 3190 FRAME, THE, a crook drama with William Boyd, as- sisted by Charles B. Mlddleton. 2149 FRENCH LEAVE, a rememberance of the war days with comedy situations and songs. 24 FILM BUYER SECTION December 13, 1930 4149 GATES OF HAPPINESS, musical revue. 811 GAY NINETIES, THE, or the Unfaithful Husband, a burlesque of the plays in the gay nineties, with three songs. 3800-01 GETTING A RAISE, the first of the J. P. McAvoy "The Potters" series with Luoien Llttlefleld and Lucille Ward In the principal roles. 4160 GINSBERG OF NEWBERG, with Eddie Lambert and William Irving. Comedy of real estate business. 4080 GIRLS WE REMEMBER, musical comedy filmed In Technicolor. A quartette sings of the different girls that have entered their lives. 1098-99 GOB, THE, comedy of Jackie ashore, starring Hal Skelly with Madge Evans, Peggy Shannon and Olive Shea. 1027 GOING PLACES, with Shaw and Lee. Song and danc- ing. 2563-64 GIVING IN, Harry Delf, the Broadway comedian. in an engaging playlet directed by Murray Both. Hedda Hopper Is in the cast. 2849-50 GOSSIP, a two reel comedy with Robert Emmett Keane. who Is supported by John Miljan. screen star. 1000 GRAND UPROAR, with Jim MoWllliams. Burlesque of grand opera. 1057 GROUNDS FOR MURDER, comedy of a wife with a mania for attending the latest murder trials, with Phoebe Foster and Ernest Glendennlng. Director, Harold Beaudine. 965 GYM- JAMS, fun and trick Juggling In a gymnasium with Lew Mayor. H 889 HALL OF INJUSTICE, THE, starring the stage and screen players John T. Murray and Vivien Oakland, a take-off on a modern murder trial. Directed by Murray Both. 4393 HAPPY HOTTENTOTS, THE, Joe Frisco in a comedy of a pair of tank town hoofers. 1036 HARD GUY, THE, drama of an army veteran out of work, with Spencer Tracy and Katherine Alexander. Director, Arthur Hurley. 879 HARLEM KNIGHTS, a comedy with Miller and Lyles, famous colored comics of the legitimate stage. 1044 HARMONIZING SONGS, with Josephine Harmon. Two songs. Director, Murray Roth. 422 HAWAIIAN NIGHTS, relections by native Hawaiian orchestra and dances by Hawaiian girls. 3300 HEAD OF THE FAMILY, THE, a comedy with Little Billy, vest pocket comedian of the stage. 990 HEAD MAN, THE, Hugh O'Connell in a new comedy. role. He Is supported by Kitty Kelly. 1114 HEADACHE MAN, THE. with Dudley Clements and Hobart Cavanaugh, comedy of department store methods. 1012-13 HEART BREAKER, THE, with Eddie Foy. Jr. Two- reel musical comedy, with four songs. 3641-42 HELLO BABY, peppy songs and dance by Ann Pennington. 930-31 HELLO THAR, a two reel comedy of the Yukon with Eddie BuzzelL 4034 HER RELATIVES, • slapstick comedy of pesty ln-laws with Neely Edwards. 4162-63 HIS BIG AMBITION, a Potters comedy, with Luclen Llttlefleld and Lucille Ward. 1075-6 HIS PUBLIC, comedy with songs, with Joe Morris and Flo Campbell. Director, Harold Beaudine. 4229 HOLD ANYTHING. No. 3 of the "Looney Tunes" series of Vitaphone song cartoons with Bosco as a Jolly riveter. 3824 HOLIDAY IN STORYLAND. a Technicolor song and dance presentation with the talented Vitaphone Kiddies. 3897 HOLLAND, a Technicolor musical number with a pic- turesque Dutch Betting. 2235 HOLLYWOOD BOUND, a satire on male beauty contest starring Gladys Brockwell with James Bradbury, Neely Edwards and others. 1135 HOME MADE, with Albert Hackett and Dorothy Hall and Jessie Busley, in a comedy of a home girl who couldn't make her man. 3864 HONOLULU, comedy of a romantic gigolo, with Noel Madison and Vera Marsh. 1034 HORSE SENSE, novelty flash, with Bob Roebuck and Sporting Life, his trick horse. Director, Murray Roth. 1120 HORSESHOES, newspaper comedy, starring Lynne Overman. 2660 HOW'S YOUR STOCK? a story of the pitfalls of Wall St. as told by the ticket tape with Eugene Palette, Mary Doran, Charles Sellon and others. 907 ILLUSIONS, with Fred Keating, magician In some of his trick offerings. 4097-98 ILL WIND. AN. or NO MOTHER TO GUIDE HER, burlesque on the oldtlme "mellers." 4164 I'LL FIX IT, comedy of a souse house builder with Billy Kent and Alice Lake. 938 IMAGINE MY EMBARRASSMENT, a comedy attrac- tion with Ann Codee and Frank Orth. 2417 IN A BLACKSMITH SHOP, a sextette of soloists fea- turing J. Delos Jewkes. Directed by Bryan Foy and accompanied by the Vitaphone Symphony Orchestra. "The Anvil Chorus" and the "Armour's" song from "Robin Hood" are included. 2142 IN A MONSTERY CELLAR, a monastery quartet with baas singer in a picturesque presentation of monastery life, with five songs. 2277 IN THE MINES. Vernon Rlckard and the Black Dia- mond Four In "A Few Minutes In the Mines," with seven songs. 897-898 IN THE NICK OF TIME, with Sidney Toler. A two-reel comedy burlesque on the old blood and thun- der mellers. 838 INTERVIEW, THE, Hugh O'Connell as the drunken reporter in a newspaper comedy, written by Russell Crouse, directed by Arthur Rurley. W9J JAPANESE BOWL, THE. a tender romance of old Japan told In enchanting love tongs. Filmed in Technicolor. 1061 JAY WALKER, THE. comedy by H. I. Phillips, with Chester Clute. Director, Roy Mack. A burlesque on Grover Whalen's edict against Jay walkers. 8780 JAZZ REHEARSAL, THE, a snappy singing and danc- ing rehearsal in Technicolor. 839 JUST LIKE A MAN, a comedy of a man who thought he could run his wife's job at home. Directed by Arthur Hurley. Written by John Hobble; with Martin May, Mary Mulhern and Sybil Lee. K 963-64 KEEPING COMPANY, with Eddie BuzzelL A com- edy cf a pet girl and a pet dog. 878 KIDDIES KABARET, THE, Kiddie Night Club Review with a cast of youngsters who sing and dance. Di- rected by Murray Roth. 1103 KNOCKING 'EM COLD, comedy in a theatrical board- ing house with Andrew Tombes. 1140 LADY KILLER, THE, comedy of a ventriloquist suspected of murder, with Eric Dressier. 2133 LASH, THE, Hal Crane stars in his own dramatic playlet which has been one of vaudeville's biggest hits, William Davidson and Richard Tucker are in the cast. 1141 LAST BUT NOT LEASED, with Billy Wayne and Tlielma White — the just married pair go apartment hunting. 1142 LAST STRAW, THE, comedy of a drug store clerk who sells soda, sandwiches, drugs, toilet articles, books and lawn mowers, with Romney Brent. 2368 LEAD, KINDLY LIGHT, human and moving playlet by Jack Lait starring Irene Rich. 4270-71 LEGACY, THE, musical revue starring Betty Comp- ton with John Hundley and Jack White. Director, Carl McBride. 2259 LEMON, THE, Hugh Herbert and Walter Keems are featured In this playlet of a man who buys a cigar store from an unscrupulous salesman. I05S LET'S MERGE, comedy with Doree Leslie and Stanley Ridges. Director, Roy Mack. Burlesque on the modern trend of corporation mergers. 934 LETTER BOX, THE. with little Sybil Lee In a comedy of a little girl who wins the blessing of her grouchy grandfather for the runaway marriage of her parents. 3825 LETTERS, a comedy presenting the question of life against secretary with Pauline Garon. 444 LINCOLN'S GETTYSBURG ADDRESS, an Interpreta- tion and an Impersonation of Abraham Lincoln by Lincoln Caswell In which he reads the famous Gettys- burg Address. 919 LITTLE MISS EVERYBODY, Impersonations of stars with Zelda Santley offering six vocal selections. 968 LOBO, DOG OF DOGS, Clarence Moore offers his clever canine who Is featured with Horace Heldt and His Callfornians. 1134 LODGE NIGHT, one reel comedy of a philandering husband, with Joe Phillips. 3931 LONELY GIGOLO, with Lottl Loder In a Technicolor presentation In song and dance. 1064 LOST AND FOUND, comedy with William Demarest and Lillian Bond. Director. Arthur Hurley. Romance in a "lost and found" bureau. 95 LOVE BOAT, a pirate ship manned by a crew of lovely girls, Herman Timberg In humorous songs and dances. 914 LOW DOWN, "a bird's eye view of Harlem." WeU known negro entertainers In a song and dance number. 1035 LUCKY BREAK, THE, with Harry Fox. A comedy of the unlucky Inventor cf an unbreakable mirror. 2284 LUCKY IN LOVE, starring Clyde Cook, film star. Written by Hugh Herbert and directed by Murray Roth. Cast of ten. M 1121 MADAME OF THE JURY, poignant court-room drama with Belasco's greatest dramatic star, Judith Anderson. 933 MADCAP MUSICIAN, Herschel Henlere presents his one-man band in h novelty comedy act. 3680 MAID'S NIGHT OUT, with Bobby Watson In a snappy domestio comedy. 2233 MAN OF PEACE, A. starring Hobart Bosworth, dean of cinema actors. Dramatic playlet of a quiet man who becomes involved in a feud. 1055-6 MANY HAPPY RETURNS, drama of the modern American family with Walter Connolly. Madge Evans and Ferdinand Gottsehalk. Director. Arthur Hurley. 1001 MARRIED, comedv with novel situations. 969 MASTER SWEEPER. THE, with Chester Conklin, screen star, in a satirical comedy. 1021 MATINEE IDLE, with Henry Hull and James Dale. A sophisticated comedy of the Idle matinee Idol. 3759 MATTER OF ETHICS. A, Vivien Oakland and a large supporting cast in a drama of the unfaithful wife and her vengeful doctor husband. 923 MIDNIGHT LODGE, THE, with MUler and Lyles. colored comics. In a fun offering. 3278 MILITARY POST, THE. with Roberto Guzman, Mexi- can tenor, in a picturesque offering of songs. Filmed In Technicolor. 3375 MINSTREL DAYS, a colored cast In songs, dances, and gags. 2237 MISS INFORMATION. Lois Wilson and Edward Ever- ett Horton in a dramatic playlet by Hugh Herbert. 3831 MODERN BUSINESS, musical comedy of ultra-modern sales psychology filmed in Technicolor. Director, Roy Mack. 1071 MODERN FAIRY TALES, comedy novelty act showing things as they aren't. 961 MONEY, MONEY, MONEY, with Homer Mason and Marguerite Keeler In a humorous skit. 3681-82 MORE SINNED AGAINST THAN USUAL, a bur- lesque on the old time mellers with Charlotte Meniam, Charles B. Middleton and Theodore Lorch. 850 MOVING DAY, Frank Hunter and Company in a com- edy skit. 1074 MR. INTRUDER, comedy of an editor in search of a story from real life, with Otto Kruger. Veree Teasdale. Alan Brooks. Director. Arthur Hurley. 885 MUSIC HATH CHARMS, Vltaphone's favorite comedy stars, Ann Codee and Frank Orrh, in a farce comedy. The bashful music student takes violin lessons from a gold digging Instructress. 1004 MUSIC RACKET. THE. with Lee Morse, the "South- ern Aristocrat of Song." In two songs. 3413 MUSIC SHOP, THE, a humorous musical offering with Dick Henderson. 1116 MY HERO, comedy romance on the college campus, with Eddie Foy, Jr. 1086 MY MISTAKE, with Donald Brian and Pat O'Brien In a satire on modern crime methods. N 1014 NAGGER, THE, with Mr. and Mrs. Jack Norworth. Bedroom farce. 1139 NAGGER'S DAY OF REST, THE, with Mr. and Mrs. Jack Norworth in the fourth of the popular domestio comedy series. 1129 NAGGERS GO SOUTH, THE, domestio comedy with Mr. and Mrs. Jack Norworth. 3761 NAUGHTY, BUT NICE, Georges Carpentler, prUe fighter. In a song and dance offering with a bevy of girls, 3686 NEW RACKET, THE, crook drama with Gardner James, James Bradbury, Jr., Irene Homer and others. 3778 NIAGARA FALLS, a human Interest drama with Bryant Washburn and Helen Jerome Eddy. 2102 NIGHT AT COFFEE DAN'S, A, William Demarest U featured as master of ceremonies. 2138 NIGHT COURT, THE, William Demarest as a lawyer brings a Night Club gang to night court. 1072-3 NIGHTINGALE, THE, drama with songs with Vlvi- enne Osborne, Lysle Talbot and Pat O'Brien. 987 NILE GREEN, a comedy tour of Egypt with Helen Broderick of "Fifty Million Frenchmen." 778 NINETY-NINTH AMENDMENT, THE, a comedy ef Charles Richmond, Veree Tesdale and Hugh O'ConnelL 988 NO-ACCOUNT, THE, a drama of a lad who steals for his sweetheart, with Russell Hardle and Josephine Hutchinson. 4093 NO QUESTIONS ASKED, with Little Billy. Comedy featuring midget. 2169 NON-SUPPORT, a one act playlet written and played by the screen star. Burr Mcintosh. A drama of divorce. 1115 NUMBER PLEASE, comedy of a Cinderella telephone operator with Sheila Barrett and Leslie Barrie. 0 1147 OFFICE SCANDAL, THE, with Edgar Bergen, the famous ventriloquist, and his popular dummy, "Charlie MacArthur," in a comedy playlet. 1002 OFFICE STEPS, an ultra-modern office with singing and dancing typists and bosses. 4169 OLD SEIDELBERG, entertainment set In a German beer garden. Two songs. 946 OH SARAH, Jack McLallen and Sarah In an offering of songs and wisecracks. 1150 ON THE JOB, comedy of a shy hotel clerk and a whoopee-making lady guest, with Frank Orth and Ann Codee. 1122-23 ONE GOOD TURN, heart interest drama of the theatre with songs, starring Ruth Etting with Jay Velie. 1102 ONE ON THE AISLE, comedy In a movie theatre with Lon Hascall. 3880 ONLY THE GIRL, a technicolor musical presentation contrasting love In the old fashioned way with the modern Jaz» love. 2275 ON THE AIR, comedy In a broadcasting station with Hugh Herbert as a comedy chief of police. 952 ON THE RANCHO, Will and Gladys Ahem, rope-dano- ers, singers and comedians, in a humorous offering. 1138 OPENING NIGHT, burlesque on first nights In the theatre. 947 OPERATION, THE, Edgar Bergen, ventriloquist, to a comedy sketch with his dummy. 4099-4100 OUT FOR GAME (Potters No. 6), with Luclen Llttlefleld. Sixth of the J. P. McEvoy's newspaper stories. 2287 OVERTONES, a dramatic playlet of characters as they are and as they would appear to others. Ursula Faucit. stage actress has the feature role. 1137 PAINTER, THE, with Frank Orth — a humorous search for a phantom legacy. 2290 PAPA'S VACATION, riotous comedy by Hugh Herbert and Murray Roth with William Demarest as a letter- carrier on his vacation. 2517-18 PREDICTION, THE, comedy of a man whose life U changed by the telling of his fortune. Hugh Herbert Is featured. 982 PAULO, PAQUITA AND CHIQUITA, In romantic tunes of Spain and Mexico, songs and dances. 3793 PAY OFF, THE, with Henry B. Walthall, dramatlo playlet on the lives of ex-convicts. 3781 PEOPLE VERSUS, THE, with Pat O'Malley and Frank Campeau. Drama. 951 PERFECT UNDERSTANDING, A, with Joe May and Dorothy Oaks, song and dance. 1118 PEST OF HONOR. THE, comedy of a butler with a strange sense of humor. 3674-75 POOR AUBREY, with Franklin Pangborn, a comedy playlet from the pen of George Kelly. 1010 POOR FISH, THE, comedy playlet with Hobart Cavan- augh, Stanley Ridges and others. 3687 POOR LITTLE BUTTERFLY, a technicolor flash with songs and dances. 1039-40 PLAY BOY, THE, comedy of kleptomanlao in love, with Harrv Fox and Beatrice Curtis. 3827-28 POTTERS, THE, "At Home, second of the series In which Pa Porter invites his boss for dinner. Comedy with Lueien Littlefleld. 3881-82 POTTERS. THE, "Done in Oil." more comedy with Lueien Littlefleld as Pa Porter investing in an oil field. 3983-84 POTTERS, THE, In "Pa Gets a Vacation," the Potters provide fun in the country. 4009-10 POTTERS, THE, in "Big Money," the eternal tri- angle involves Pa Potter in more humorous adventures. 1106 PURELY AN ACCIDENT, comedy of a modest prize- fighter with Reed Brown, Jr., Allan Kearns and Frank Otto. 1070 PUTTING IT ON. comedy of a shoe store clerk putting on the ritz with Bobby Jarvis and Lillian Bond. Director, Arthur Hurley. 2238 QUESTION OF TODAY, THE, a comedy drama with Audrey Ferris, Wampas Baby star, featured. Georgle Cooper Is in the oast. R 4209 RAILROAD FOLLIES, musical comedy with Gene Morgan and Clyde Hager. Director. Bryan Foy. 2141 REALIZATION, a comedy drama sketch directed by Bryan Foy with Hugh Herbert featured. December 13, 1930 EXHIBITORS HERALD -WORLD 25 1079 THE RECRUITS, novel recruiting comedy with the three sailors, Dudley Clements and Harry Shannon. 2607-08 REGULAR BUSINESS MAN, A, dramatic playlet of a man who wins both wife and fortune on a quick Wall St. turnover. Starring Robert Ober. 3942-43 RENO OR BUST, with Franklin Pangborn and Bernice Elliot in a two reel farce comedy of marriage. 2418 RETRIBUTION, a clever dramatic playlet starring Henry B. Walthall. 3679 REVIVAL DAY, with Slim Timblin, burnt cork character comedian In a comedy presentation. 4122 ROAD KNIGHTS, a gathering of talented tramps who offer singing and dancing specialties. 1143 ROMEO AND JULIET, the tomb scene from Gounod's opera, sung by Charles Hackett and Bosa Low. 921-22 ROOM 909, Robert Emmett Keane and Claire Whit- ney in a light comedy with clever gags. 1041-2 ROSELAND, comedy with songs starring Ruth Etting. Director, Roy Mack. Romance in a taxi dance hall. 975-6 ROYAL FOURFLUSHER. THE, with Eddie Buzzell in the role of a mad modern in a mythical court. 991 RURAL HOSPITALITY, with Boger Imhof and Marcelle Coreene. Director. Edmund Joseph. The Inconveniences of a suburban hotel. 4150 RUSSIAN AROUND, with Arthur Pat Wert. Burlesque of Bussian songs and dances. ///. — Orchestras 4287 1031 956 4210 1081 1066 2139 4140 1124 884 3989 2666 4285 1089 1089 4127 1107 3900 1017 4284 1015- 2240. 1019. 3829 2268 3279 3279 1068 1025 3636 1119 1030 1003 1 1 10 1054 3850 2575 1883 881 2239 1080 SALESMAN, THE, comedy of a timid salesman, with Frank Orth and Florence Vernon. Director, Del Lord. SCOTCH LOVE, a tight triangle of Scotch love, with Eric Blore. Nora Swinburn and Bay Collins. SCOTCH TAFFY, scotch songs and jokes, starring Scott Sanders. SCHOOL DAZE, musical flash set In country school. •82 SEEING THINGS, scare-comedy with William Demarest. Edward Fielding and Florence Auer. SEEING-OFF SERVICE, with Joe Penner, Jessie Bus- ley and Harry McNaughton. Director Harold Beaudine. SERPENTINE, THE, Vltaphone Girls, featuring Elmira Lane, soprano, in a novel dance creation accompanied by a Jazz orchestra. SERVANT PROBLEM, THE, with John T. Murray. Vivien Oakland and Mary Stauber. Comedy. SERVICE STRIPES, war comedy with Joe Penner and Joan Carter Waddell. SHAKE IT UP, Eddie Moran's Orchestra In three popu- lar songs. SHAKESPEARE WAS RIGHT, a Technicolor offering that proves Shakespeare had pep In songs and dances. •67 SHARP TOOLS. Ethel Grey Terry. William Davidson and others in a dramatic sketch In which two crooks are brought to Justice by the children of an officer killed by the gang. SHIP AHOY, musical comedy with Clarence Nordstrom. Hazel Sperling. Esther Howard. Jack White. A merry mix-up of sailors and their sweethearts. SHOWIN' OFF. flash with the Vitaphone Kiddies. Di- rector. Boy Mack. SHOWIN' OFF, presenting the Vltaphone Kiddles in a song and dance revue. SINKIN' IN THE BATHTUB (Looney Tunes No. 1). flrst of a series of animated song cartoons based on screen song hits. SITTING PRETTY, with Buth Donnelly and Joe Phil- lips In a burlesque on the flagpole sitter. SHE WHO GETS SLAPPED, slapstick comedy with Tom Dugan. Comic beer garden 23— SKIDOO, with Lew Fields, skit. SKIN GAME, THE, comedy of two bunco men at a circus side show, with Jack White. Bill Irving and Jack Duffy. Directed by Del Lord. 16 SLICK AS EVER, with Harry J. Conley and Com- pany. Comedy of a lad who sought the truths of life. ■41 SOLOMON'S CHILDREN, a dramatio playlet written especially for Vitaphone by Hugh Herbert In which Mr. Herbert plays an old Jewish father who believes his family likes bim only for his money. 20 SONG PLUGGER, THE. with Joe Frisco. Two songs. SOUTH SEA PEARL, THE, with Gaston Glass. Musi- cal comedy set In the South Seas. Filmed in Techni- color. SOUVENIRS, Sarah Padden, stage star, in a dramatio playlet of a mother of a shiftless son. SPANISH FIESTA, A, with Roberto Guzman, Mexican tenor, in a presentation of two popular songs of Spain. Filmed in Technicolor. STAND UP, THE, drama against the flittering back- ground of New Tear's eve with Bobby Watson and Wilbur Mack. STEPPING OUT, comedy of a rube in the big city, with Joe Penner, Mary Phillips and Leo Donnolly. Di- rector, Roy Mack. STILL ALARM, THE, with Clifton Webb and Fred Allen. Comedy. STIMULATION, with Johnny Arthur In a comedy of a husband who leaves tls wife at home and tries to have some fun with other women. STRAIGHT AND NARROW, satire on the "perfect crime'' with Ed Robins and Allen Jenkins. STRONG AND WILLING, with Trixle Frigansa. Two songs. STRONG ARM, drama of prison life with John Har- rington. Henry O'Neil, E. L. Fernandez. Director Ed- mund Joseph. STUTTERING ROMANCE, A, comedy of a stammering Romeo, with Joe Penner and Dorothea Chard. SUBSTITUTE, THE, comedy of an air-frightened radio announcer. Written by H. I. Phillips featuring Charles Lawrence. Director, Harold Beaudine. SULTAN'S JESTER, THE. songs and dances In ■ Persian background. Filmed in Technicolor. ■76 SWELL HEAD, THE, a two-reel playlet starring Eddie Foy, son of the famous clown of vaudeville, and Bessie Love, film star, with five musical numbers. SURPRISE, a slapstick comedy with Tom Dugan and Barbara Leonard. SYSTEM, with Dudley Clements and Evalyn Knapp lm a comedy satire on big business methods. SUNNY CALIFORNIA, a comedy of California starring May McAvoy and Richard Carle. Neely Edwards and Arthur Collins In the cast. SYNCOPATED SERMON, A, the Hall Johnson Choir and Willard Boblson in a rendition of negro spirituals. 983 TAKING WAYS, Ann Codee and Frank Orth in a comedy of love-making burglars. 995-96 TAXI TALKS, comedy-drama, with Mayo Methot, Kathern Alexander, Roger Pryor and others. 1037 TEMPLE BELLES, with Eddie Green, comedy with song and dance — a Harlemite burns up China. Director, Roy Mack. 1029 TENEMENT TANGLE, A, with Ryan & Lee. Comedy. 2319 TEN MINUTES, starring Robert Haines, famous char- acter of the stage, who plays a part of a prisoner in the death house. 2699 THANKSGIVING DAY, a delightful comedy by Addison Burkhart in which two young doctors and an under- taker play the chief roles. Harry Kelly Is In the oast. 1026 THANK YOU, DOCTOR, comedy skit set In a private sanitarium for the Insane. 937 THEN AND NOW, Billy and Blsa Newall in a song offering contrasting the courting days of 1890 with the flaming youth of today. 1104 THIRTEENTH PRISONER, THE. comedy of an unlucky Jailbird, with Willie Howard and Lee Kohlmar. 1077 TINTYPES, comedy with songs and dance, with Chio Vorke and Rose King. Director, Roy Mack. 1105 TOM THUMBS DOWN, comedy on the country's latest craze, with Bobby Jarvls and Harry McNaughton. 3722-23 TRIFLES, a drama from the pen or Susan Glaspell, with Jason Robards. Sarah Padden, Blanche Friderici, Frank Campeau and others. 4168 TWIXT LOVE AND DUTY, with Esther Howard, Eddie Graham and Walter Perclval. One reel burlesque of old Western melodrama. 980 TWO ROUNDS OF LOVE, with James Rennle and Jean Dixon In a comedy of a scrapplly married stage pair. 2137 TUNING IN, a comedy sketch of a radio broadcasting room, four musical selections. 945 TWO OF A KIND, with Billy Lytell and Tom Fant lm a novelty song offering. u 926-27 UNDER DOG, THE, a two reel comedy with James Barton, musical comedy star. 2134 UNDER THE SEA. the submarine quartet with Gus Beed and his frollckers In sailor chanteys and sea songs. Mil UNFAIR SEX. THE, comedy in a Hell's Kitchen dance hall with Dan Healy and Dolly Gilbert. 3780 VANITY, a drama of a vain wife, with Ruth Lyons. Vivien Oakland and Budolph Cameron. 1032-33 VARSITY SHOW. THE, two reel musical comedy. 977 VARSITY VAMP. THE. Lionel "Mike" Ames. Michi- gan U football player, in a female Impersonation. 3799 VENGEANCE, drama in the circus with Warner Rich- mond. Natalie Moorhead, Gardner James and Mlokey MoBann. 4286 VICTIM, THE, comedy of a hen-pecked husband, with Frank Orth, Esther Howard and Florence Vernon. Di- rector, Del Lord. 2104 VISIONS OF SPAIN, Una Basquette Is featured in this carnival of Spanish songs and dances. Sam Ash appears with Miss Basquette. w 1050 WANDERER, THE, Douglas Stanbury in songs. Direc- tor. Roy Mack. 1145 WATCH DOG, THE. a comedy of a friendly collie, a dog-fancying husband and two burglars, with Jack Hazzard and Ruth Donnelly. 998 WEBSTERIAN STUDENTS, Eyan and Lee In a comedy skit. 1130 WEDDING BILLS, with Helen Lynd and Billy Wayne, presenting the troubles of a newly married couple. 3826 WEDDING OF JACK AND JILL, THE, a Technicolor musioal offering with the clever Vitaphone Kiddles. 3849 WHAT A LIFE, musical travesty on prison reform. 2143 WHEN THE WIFE'S AWAY, a comedy sketch of a husband throwing a party while the wife's away. Wil- liam Demarest, songs and beautiful girls. 1083 WHERE THERE'S A WILL, comedy of a sick man on a health farm, with the famous stage comedian, George Hassell. 1083 WHERE THERE'S A WILL, George Hassell In a comedy of a wealthy uncle and a pair of scheming nephews. 3667 WHITE LIES, a drama of a Russian peasant girl In an American factory who finds her prince. 3873 WHO PAYS, John T. Murray and Vivien Oakland In a comedy of extravagant wives who make their husbands pay. 3668 WINDOW CLEANERS, THE, Neely Edwards and Lew Brice in a presentation of two warbling window-wash- ers singing about their profession. 2568-69 WIVES, ETC., starring Charles Ruggles of stage fame with a supporting oast of four. Ruggles plays a young man who gets married while drunk and finds his wife a complete stranger. 4240 WHO'S THE BOSS?, slapstick comedy, with Franklin Pangborn and Esther Howard. 915 WHO'S WHO, with Lang and Healy in a comedy rou- tine. 4249 WOMAN TAMER, THE, a circus comedy, with Billy Gilbert, Esther Howard, Roger Davis. Director, Bryan Foy. 4139 WON TO LOSE, a race track comedy, with Eddie Lam- bert and William Irving. 979 WORK, MILTON C, international bridge expert giving the humors and tragedies of the game while explaining some difficult hands. 1009 YAM EK RAW, a negro rhapsody with song and dance musio by James P. Johnson, negro composer. 1043 YACHT CLUB BOYS In "A Private Engagement," com- edy with songs. Director, Arthur Hurley. Eelease No. Orchestra 2584 Arnheim, Gus, Cocoanut Grove Orchestra. 2585 Arnheim, Gus and His Ambassadors. 2797 Bernie. Dave, Orchestra 2796 Bernie Dave. Orchestra. 958 Bernie. Ben, Orchestra. 549 Brown Brothers. Six Original. 2285 Burnett, Earl, Orchestra. 752 Cummins. Bernie and Orchestra. 823 Ellis. Segar and Hotel Embassy Orchestra. 710 Green's Faydettes. 711 Green's Flapperettes. 729 Ballet. Mai and Orchestra. 730 Hallet. Mai and Orchestra. 2114 Halstead, Henry, Orchestra. 422 Hawaiian Nights. 902 Heidt, Horace and His Califomians. 908 Heidt, Horace and His Califomians. 732 Henry, Tal and Orchestra. 2280 Imperial Bussian Cossacks. 869 Indiana Five, The. 2572 Ingenues, The. 2573 Ingenues, The. 705 Lerdo's Mexican Orchestra. 2561 Lowry. Ed and Orchestra. 2274 Lyman, Abe and Orchestra. 2338 Lyman, Abe and Orchestra. 707 Mexican, Tlploa Orchestra. 2266 Morgan, Gene, Orckestra. 2300 Newsboys Harmonica Band. 870 Nichols, "Red" and His Five Pennies. 872 Pollack. Ben and His Park Central Orchestra. 770 Reisman. Leo and Hotel Brunswick Orchestra, 2594 Rich, Dick and Orchestra. 2595 Rich, Dick and Orchestra. 736 Rosenthal, Harry and Orchestra. 1128 Santry, Harry, and His Soldiers of Fortune. 2123 Spikes. Reb and His Follies Entertainers. 2730 Stafford, Jesse Orchestra. 706 Tajado's Tiplca Orchestra. 742 Tremaine, Paul and Aristocrats. 771 Vallee, Rudy and His Connecticut Yankees. 2261 Wayman's Debutantes, Harry. 791 White, Jack and Montrealera. 844 White, Jack and Orchestra. IV. — Overtures, Marches and Concerts Release No. 2499 Ameer, The Brice Fannie-M.V.E. 2479 Burlesco Pomposo 2459 By Wireless Galop. 2450 Cinderella Blues 2470 Cloister Episode, A Utto 49338-2-3- 2480 Cohens and Kellys. The.. 2389 Dance of the Hour! 2918 D'Amour 2930 Desert Song Overture.. 462 Evolution of Dine 2380 Firefly Overture 2530 Funiculi Funleula 2527 God Save the Klng._ 2428 Gold and Silver 2360 High Jinks 2400 Katinka 2469 La Barcarolle 2528 La Marsellalse 448 Light Cavalry Overture- 2460 Lindbergh Forever . 2438 March Lorraine 2529 Marda Beale of Italy 2440 Mariette-French 2 Step.. 2489 Mexioana 263 Mignon .._,__ 2437 Mile. Modiste 2510 Moon Maid 450 Morning, Noon and Night.. 2390 Morris Dance -•Without Without .Without Without Without Without Without Without Without Without -With Film Without _ Without Without ——Without Without Without Without Without -With Film -Without ..Without -Without -Without -Without ...Without -Without -Without 2429 National Emblem March... 2490 Nochecita 461 Orpheus Overture 2488 Our Gang Kid Comedy 2170 Phedre Overture 447 Poet and Peasant 449 Raymond Overture 2410 Sari Overture 2439 Semper Fidelis 2399 Shepherd's Dance 2519 Speed Maniacs 381 Spirit of 1918 2449 Spirit of St. Louis 2330 Stars and Stripes, Overture. 2520 Star Spangled Banner 2448 Suite From the South.. 314 Tannhauser Overture _ 2509 Three Twins 2378 Torch Dance Overture.. 2419 Under the Starry Banner- -With Film Without Without Without —With Film Without -.With Film —With Film -With Film Without Without Without Without -With Film — Without Without Without Without -With Film Without Without Without •Without mesas record without Ala. SONG HITS IN Picture AFRICA SPEAKS ALL O.UIET ON THE WESTERN FRONT ANIMAL CRACKERS BIS BOY BIS PARTY BIS POND BLAZE 0' SLORY BORDER ROMANCE BRIDE OF THE REGIMENT BRIGHT LIGHTS CALL OF THE FLESH CALL OF THE WEST CAPTAIN OF THE GUARDS CHEER UP AND SMILE CRAZY THAT WAY CUCKOOS. THE CZAR OF BROADWAY DANCING SWEETIES DANGEROUS NAN McGREW DEVIL MAY CARE DIVORCEE. THE DOUBLE CROSS-ROADS DOUGH-BOYS EYES OF THE WORLD FLORODORA 81 RL FOLLOW THRU FREE AND EASY FROZEN JUSTICE SIRL FROM W00LW0RTH'8 GLORIFYING THE AMERICAN SIRL SOLDEN DAWN GOOD INTENTIONS GRAND PARADE GREAT GABBO HELLO, SISTER HIDE-OUT HOLD EVERYTHING Producer Columbia ( 8) Universal (18) Songs African Serenade All Quiet on Front the Western Paramount ( 7) Why Am I So Romantic Warner Bros. (19) (19) (19) (19) Fox (12) (12) (12) Paramount ( 7) ( 7) ( 7) (16) Seventh avenue. New York. N. Y. (Sub- l3-{sE„Rh^iEaryH-toREWM^eKr Sr.?™™^ 2'9 W" 46t" rt™«' "«* Y°*' "■ V. ,4-J?d°i?5".f R^tZ^T' 7" SeVe",h ""»"■ Ne" Y°r"' "■ Y" »■*- 15— SANTLY BROTHERS, 755 Seventh avenue. New York N Y M-4HAPIM. BERNSTEIN AND COMPANY. INC.. 1567 Broadway. New York. 17— SHERMAN. CLAY AND COMPANY. 745 Seventh avenue New York lu v and Kearney and Sutler streets. San Franiiseo (main offlee). ' N' Y- l8~aUveJ,V|EeRwSAYLorkrtUNICv L7.Dh <'ormerl* Handman. Kent & Goodman) 745 Seventh io_M u,.4? ' (subsidiary of Universal Pictures Corporation). Warn*r'TBMrotRheKr„AND S°NS' l659 """*"■ New York. N. Y. (Subsidiary of 20-VINCENT YOUMANS. INC., 67 W. 44th street. New York. N. Y. Picture "might work oh sailor behave other tomorrow paramount on parade ^aroon my gun "arty girl Kay boy of paris leasant sins •UTTIN' ON THE HITZ I'EEN HIGH \ EMOTE CONTROL ICH PEOPLE 10 RITA ACRED FLAME I'AFETY IN NUMBERS AP FROM SYRACUSE EA BAT ^E AMERICA THIRST JEING STARS HOW BOAT -EEPIN6 CUTIE •NG 0' MY HEART Producer Songs Pathe (16) Tired of My Tired Man Warner Bros. ( 5) When Love Comes in the Moonlight ( 5) Highway to Heaven ( 5) Leave A Little Smile First National (10) Down South (10) Kiss Before Dawn Paramount ( 7) Sweepin' the Clouds Away ( 7) Any Time's the Time to Fall in Love (10) Apache Dance Pathe (16) Deep Down South Tiffany (16) Oh How I Adore Yon (16) Farewell Paramount ( 7) It's a Great Life If You Don't Weaken ( 7) My Ideal Superior (10) Hello Margot (British) (10) In Each Other's Arms (10) Gin and It United Artists ( 2) Puttin' on the Rltz ( 2) V/ith You ( 2) There's Danger in Your Eyes, Cherie ( 2) Alice in Wonderland (15) Singin' a Vagabond Song Paramount ( 7) Seems to Me ( 7) Brother, Just Laugh It Off ( 7) I'm Afraid of You M G M (14) Just a Little Closer Pathe ( 5) One Never Knows R K 0 (8) You're Always in My Arms ( 8) Rio Rita ( 8) If You're in Love You'll Waltz ( 8) Sweetheart We Need Each Other ( 8) Ranger's Song ( 8) Kinkajou ( 8) Following the Sun Around First National (13) The Sacred Flame Paramount ( 7) My Future Just Passed ( 7) Do You Play. Madame ( 7) Bee in My Boudoir First National ( 9) Sally ( 9) If I'm Dreaming ( 9) Wild Rose ( 9) Look For the Silver Lining ( 9) All I Want to Do Do Do Is Danoe Paramount < 7) 1 Wish 1 Could Sing a Love Song M G M (14) Lo Lo Universal (18) (18) Let's Take the Whole World for a Ride Do Ya. Don't Cha. Won't Cha? Universal (10) Dancing Butterfly Universal (10) Down South R K 0 (10) Wonderful Star of Love Fox (12) Song O' My Heart (12) I Feel You Near Me (12) A Pair of Blue Eyes (12) Rose of Tralee Picture SONG OF THE CABALLERO SONG OF THE FLAME SONG OF THE ISLANDS SONG OF THE WEST SONS OF THE SADDLE SO THIS IS PARIS GREEN SOUTH SEA ROSE SPORTING YOUTH STORM, THE SUNNYSIDE UP SUNNY SKIES SWEETHEARTS ON PARADE SWING HIGH TANNED LEGS THEIR OWN DESIRE THEY LEARNED ABOUT WOMEN TIGER ROSE TOP SPEED TRESPASSER. THE VAGABOND KING VAGABOND LOVER VIENNESE NIGHTS WER WIRD DENN WEINNEN WAY OUT WEST WHAT A WIDOW WHAT MEN WANT WHITE HELL OF PITZ PALU WHOOPIE WHY LEAVE HOME WILD COMPANY WOMEN EVERYWHERE YOUNG DESIRE YOUNG MAN OF MANHATTAN Tiffany Warner Bros. Universal Paramount Fox Universal Universal Fox Tiffany Columbia Pathe Producer Songs Universal (18) Mi Caballero First National ( 9) One Little Drink ( 9) When Love Calls ( 9) Palace Song ( 9) Liberty ( 9) Passing Fanoy ( 9) Harvest Song (10) Song of the Islands (19) Come Back to Me (20) The One Girl (20) West Wind (18) Trail Herd Song (18) Down the Home Trail ( 3) La La Mama ( 5) South Sea Rose (10) Dancing Butterfly (instrumental) (18) Pierret and Pierrote ( 5) Sunnyside Up ( 5) Aren't We All ( 5) If I Had a Talking Pioture of You ( 5) Turn on the Heat ( 3) Wanna Find a Boy ( 3) Must Be Love ( 8) Sweethearts on Parade (16) It Must Be Love (16) Do You Think I Could Grow on You (16) There's Happiness Over the Hill (17) Shoo the Hoodoo Away (17) With My Guitar and You R K 0 (9) You're Responsible ( 9) With Me— With You M G M (14) Blue Is the Night M G M (DA Man of My Own ( I) There Will Never Be Another Mary ( I) Harlem Madness ( I) Does My Baby Love ( I) He's That Kind of Pal ( I) Alntcha Baby Warner Bros. (19) Day You Fall In Love First National ( 9) Looking for the Lovelight In the Dark ( 9) As Long As I Have You ( 9) Knock Knees United Artists ( 2) Love. Your Spell Is Every- where Paramount ( 7) Only a Rose ( 7) Song of the Vagabonds ( 7) Some Day ( 7) Vagabond King Waltz ( 7) Love Me Tonight ( 7) Little Kiss Eaeh Morning R K 0 ( 9) I Love You, Believe Me I Love You ( 9) Then I'll Be Reminded To You (II) Nobody's Sweetheart Warner Bros. ( 9) I Bring a Love Song ( 9) You Will Remember Vienna ( 9) Here We Are ( 9) Regimental March ( 9) I'm Lonely ( 9) Ja Ja Ja (Yes Yes Yes) British Inter- national (made in Germany) (10) No Use Crying M G M (14) Singin' a Song to the Start United Artists (20) Love Is Like a Sono (20) Your the One (20) Say. Wee Cherie Universal (18) My Baby and Me (18) What a Perfeot Night lor Love Universal (18) Loving You Ziegfeld- Goldwyn Fox Fox Fox Universal Paramount ( 6) My Baby Just Cares For Me ( 6) She's a Girl Friend of a Bay Friend of Mine ( 8) I'll Still Belong to You ( 5) Look What You've Done to Me (12) That's What I Like About You (12) Beware of Love (12) One Day (10) Hello Margot ( 7) I've Got It ( 7) I'll Bob Along With a Bob- O-Link Wltafe inHentyofSuaiMditliisQne/ ■ Herald-World and M. P. News to Consolidate & EXHIB ITO RS RALD W They asked for another Charlie Chaplin — and now they've got one Merit never fails to win out The public has been quick to recognize the amazing comic and dramatic qualities of Marie Dressier. Here is one of the outstanding screen artists of all time- You've seen "Caught Short1' and "Min and Bill" But wait till you see Miss Dressier with Polly Moran in "Reducing," Take your hat off to genius. ETRO-GOLDWYN-MAYER 'Ol. 101, NO. 12 EnteJ«d as second-class matter August 20, 1917, at the Post Office at Chicago, 111., under the act of March 3, 1879. Published r\^„mU„r in IQin ' weekly by Quigley Publishing Co., at 407 South Dearborn St., Chicago. Subscription, $3.00 a year. SingUcUies,25cents.^eCem"er ^O, 1930 9 QUIGLEY PUBLISHING COMPANY MARTIN QUIGLEY, PRESIDENT ANNOUNCES THE CONSOLIDATION OF EXHIBITORS HERALD-WORLD and MOTION PICTURE NEWS n «r TOGETHER WITH THE ACQUISITION OF EXHIBITORS DAILY REVIEW and MOTION PICTURES TODAY THE CONSOLIDATED WEEKLY PUBLICATIONS— EXHIBI- TORS HERALD-WORLD AND MOTION PICTURE NEWS- COMBINING THE PUBLISHING RESOURCES OF THE TWO INSTITUTIONS, WILL, AT AN EARLY DATE, BE ISSUED UNDER THE TITLE MOTION PICTURE HERALD EXHIBITORS DAILY REVIEW AND MOTION PICTURES TODAY, THE LEADING DAILY NEWSPAPER OF THE MOTION PICTURE INDUSTRY, WILL BE CONDUCTED BY ITS PRESENT SUCCESSFUL MANAGEMENT, STRENGTHENED BY THE PERSONNEL AND RE- SOURCES OF THE QUIGLEY PUBLISHING COMPANY, AND WILL BE ISSUED AT AN EARLY DATE UNDER THE TITLE MOTION PICTURE DAILY 565 Fifth avenue. New York December 15, 1930 r^ TREMENDOUS ! "The Blue Angel" in first 3 days at Rialto, N. Y. smashed all previous records! S. R. O. crowds every day since. EMIL JANNINGS "Jannings the Great speaks. His strength is terrifying." — JV. Y. American. "Jannings is magnificent, amazing." — JV. Y. Telegram M ARLENE DIETRICH "Dietrich proves in 'Blue Angel' she is not accidental or publicity- built star but an indisputably brilliant actress." — N. Y. Herald Tribune WTHE RLUE ANGEL'' "The two finest acting performances on stage or screen. An exceptional picture."— /V. Y. Sun. "Should crowd the Rialto, N, Y. for weeks."— TV. Y. News UFA'S Dramatic Masterpiece. Directed by Josef von Sternberg. Ericb Pommer Production "Von Sternberg's direction is infinitely superior even to ^Morocco'" — /v. Y. Times. You get pictures like this only from PARAMOUNT EXHIBITORS HERALD -WORLD December 20. 1930 ' MARLENE DIETRICH. & v/ ' ANEW , STAR IS BORN! CJ Glamorous personality of Marlene Dietrich captures all America ! Cfl While "THE BLUE ANGEL" enthralls S. R. O. crowds in its premiere run at the Rialto, New York, "MOROCCO" (Gary Cooper— Marlene Dietrich— Adolphe Menjou— Von Sternberg) sweeps the country like a golden tornado ! Fourth capacity week at the Rivoli, New York, with the fourth week-end even bigger than the third. Sell- out three weeks in advance at Grauman's Chinese Theatre, Hollywood, at $1.50 admission. Record week's business in three days at Newman, Kansas City. Topped highest previous gross at Uptown, Boston. In the pre-Christmas slump season at that! (§ "MOROCCO". The Wonder Picture with the Wonder Star! JOINS SCREEN GREAT: Arlen, Bancroft, Bankhead, Brian, Bow, Brook, Carroll, Chatterton, Chevalier, Colbert, Cooper, Dietrich, March, Marx Bros., Oakie, Powell, Rogers, Smith & Dale, Wynn. Paramount release: Harold Lloyd. PARAMOUNT Headquarters for Real Stars I KA December 20. 1930 EXHIBITORS HERALD- WORLD MIGHTY MIRTHQUAKEf Now Paramount brings talkie box offices the stage's greatest comedian — the Grand Nabob of Nonsense— ED WYNN! And HOW HE. CLICKS! "'Follow the Leader9 is the funniest contribution ever made by a stage comedian to the talkies. Even better than Marx Brothers", says N. Y. Graphic, "Wynn one of the brightest lights of cinema comedy. Threatens audiences with hilarious heart failure", yells N. Y. American. "Wynn is a joy to behold and listen to. Provokes full quota of mirth", says N, Y. Times. "Even funnier on screen than on stage". — N. Y. Eve. World. FOLLOW THE LEADER/ With "MOROCCO" in fourth record-breaking week at Rivoli, N. Y., and sold out three weeks in advance at Grauman's two-a-day Chinese, Hollywood; with "TOM SAWYER" sensationally cleaning up from coast to coast; with an army of resounding hits on the way, THE ONE LEADER NOW AND FOREVER IS PARAMOUNT EDMUND LOWE LEILA HYAMS Tommy Clifford - Walter McGraii From "The Shepper Newfounder" by Stewart Edward White Directed by Leo McCarey • Married life is funny — to those on the outside. Lowe is box office. His every picture proves it. "Scotland Yard" is one of the big money getters of the year. Now comes this delightful domestic drama of a too-busy husband, a spunky wife, a little lad and his funny mutt — a mixture of laugh and pathos, human, humorous, wholesome. Nothing goes to the heart quicker than a boy and his dog, unless it's a lovable wife and her likeable husband trying to make up. . \ \ F#X What is the MAJOR Achievement ot 1930 DAILY Wednesday, December 10, 1930 • • • AS THIS dizzy year of 1930 wobbles to a close, what outstanding achievements can be chalked up for the film biz? we will select one that may astonish you. it is American development of the world-wide foreign field of course you will snicker and haw-haw at that one when you survey the foreign biz all shot to pieces by the talkie upset this past year but we're referring to development of the Newsreel Fox Movietone News, to be more explicit what Clayton P. Sheehan, foreign manager of Fox, and Truman H. Talley, general manager of the Newsreel, have done this past twelve months constitutes one of the MAJOR trade accomplish- ments of the year ..it reads like a page from a modern Arabian Nights right now this organization is turning out 37 foreign editions every week Talley has established four major foreign Movietone organizations plans are in the works for News Reel Theaters in the important cities of the world one year ago the British Movietone News was started in London four months later Fox Actualites Parlantes was established in Paris then came Fox Tonende Wochenschau in Berlin and in far off Sydney, Australia, the Australian Movietone was started for each of these organizations it was necessary to establish independent sound camera units, editorial offices, and manufacturing plants every one of the 37 editions is edited especially with a view to local prejudices and interests practically every important foreign country gets its Fox newsreel made just for its particular VIEWPOINT mull that one over, if you think this was a kindergarten stunt that Messrs. Sheehan and Talley put over in ONE little year it's a job for diplomats editing newsreels so as not to offend nationalistic spirit and so well has the stupendous task been handled, that the various nationals consider their particular newsreel a NATIVE INSTITUTION one American producing concern has solved the foreign problem so far as the newsreel is concerned and for 1931 what producer is going to do the same thing for the feature talkies? it CAN be done FOX MOVIETONE NEWS Achieving world wide success twice every week! H THE MAGICAL v CHANGE FROM red ro'iia@M Showmanship is merely another name for salesmanship and salesmanship in motion pictures begins with the pro- ducers. After all, theatres have nothing to sell except seats. And pictures are, in effect seat sellers. The magical change of red losing figures to black profit totals in box office re- ports made by Pathe pictures is monu- mental proof that they are the industry's greatest seat sellers. In "HOLIDAY", "HER MAN", "BIG MONEY" and "SIN TAKES A HOLIDAY" is the show- manship that means salesmanship which makes a magical change from red to black. Bring back "HOLIDAY" and "HER MAN" for a return engagement and watch them make this magical change a second time — They'll repeat in a big way. £ PATHE* The House of Hits w The Independent Film Trade Paper EXH IBITORS HERALD WO R LD Home Office: 407 S. Dearborn St. Chicago In This Issue — CHILD PATRONAGE Problem of Holding Patronage of Chil- dren Under Changed Requirements of Talk ing Pictures Is Solved, and Attendance Grows as Result, According to Analysis of Theatre Reports by Publix — Nearly One- third of Patronage for "Tom Sawyer" Is Found to Be Children. BLUE LAWS See Final Elimination of Blue Laws in In- diana If Exhibitors Cooperate with Newly Elected Liberal Legislators — Expect Even- tual Appeal of Measures Used Chiefly to Bait Theatre Owners — But the Battle Still Goes On in Evanston, with New Legal Opinion. COMPLETE INDEX TO CONTENTS NEWS Two automatic theatres are expected to open on Broadway early in 1931 — Report new circuit planned by Detroit showmen. Universal will launch legitimate production unit with Carl Laemmle, Jr., in charge — "Western Electric charges Amplion infringed loudspeaker patents. Fox plans ten-cent service charge on passes to halt abuse of privi- lege— Columbia prepares $100,000 advertising campaign. Columbia product will be distributed in England by United Artists Corporation, Ltd. — Producers expect too much from Africa, says Sidney Hayden of R K O. DEPARTMENTS The Short Feature 51 Music and Talent 52 Box Office Promotion 43 Classified Advertising 58 Chicago Personalities, by Jim Little 62 FEATURES New Product 31 The Voice of the Industry (Letters from Readers) 60 Securities Price Range 22 Hollywood, by Douglas Hodges 35 ''Produced By" — Norman Krasna 36 Sound Reproduction 40 Pictorial Section 23 J. C. Jenkins — His Column 39 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Metro-Goldwyn-Mayer, Edu- cational, Universal Pictures, Paramount, Fox Film Corporation, Pathe Exchange, Inc., Postal Telegraph, Chalmers Publishing Company. MUSIC AND TALENT— Quality Slides, Kae Studio, Brooks Cos- tumes, Otto Gray, M. Witmark and Sons. CHICAGO 407 South Dearborn St. Telephone Harrison 0035-36-37-38 Gable Address : Qulgpubco EDWIN S. CLIFFORD, General Manager ERNEST A. ROVELSTAD, Managing Editor GEORGE CLIFFORD, Business Manager HOLLYWOOD 1605 North Cahuenga St. Telephone Cladstone 2118-2119 DOUGLAS HODGES West Coast Manager NEW YORK 565 Fifth Avenue Telephone Wlckersham 2366-2367 JAY M. SHRECK, New York Editor HERBERT FECKE and RAYMOND GALLO Advertising Representatives LONDON THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 SUBSCRIPTION RATES: United States and its possessions, Canada and all countries of the Americas $3.00 per year; Great Britain and its colonies £1 per year Other foreign countries S5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request. EDITORIAL AND ADVERTISING OFFICES iwwswwwm IB Editorial An Interchange of Gifts THE motion picture industry and the public are exchanging gifts this Christmastide which are thor- oughly appreciated by each recipient. The industry in the past year has presented the public with many outstanding productions, based upon a definite policy of making quality the prime consideration rather than quantity. To this the public has responded in a manner that unmistakably has established the truth that the motion picture business as a whole is not subject to external conditions in the degree that other industries are affected. Studio executives have been showing greater and greater mastery of the problems of sound in pictures, complex problems which had required experimentation in order to achieve the desired balance. While the period of experi- mentation has not passed, and will not pass as long as the ingenuity of man is busy devising new improvements, nevertheless the year 1930 has witnessed the application of the best results of experimentation as workable rules of production technic. With the arrival at those conclu- sions have come studio policies that have been mirrored in new types of motion pictures evincing a higher standard of product all along the line. That is the gift of the industry to the public. The industry, too, has reached a realization of the fact that it has definitely contributed to the sum total of human enjoyment, that in the motion picture theatre is a surcease of the cares of the world outside. There should be, and is, a tremendous satisfaction to all who have done their part in that accomplishment. More material, however, is the response that the public has made in attendance at theatres. Many are the evi- dences that, while attendance has not reached the maximum which theatre owners would have liked, it never- theless has attained such proportions as to prove anew that the prosperity of the motion picture industry does not change with the trade winds as do other businesses. For that the industry should be grateful. AAA A Pulling Team GOOD product and adequate advertising. Not a new team but one that knows how to get to its destination, one that pulls together and draws the public to the the- are, which in the final analysis is the ultimate aim of all concerned in the motion picture industry, whether it be in production, distribution, exhibition or any of the allied services. Notably significant, therefore, is the advice given by Mr. Sam E. Morris, vice president and general manager of Warner Brothers, at a special meeting of executives of Warner Brothers and First National Pictures. Mr. Morris said : "Stint nothing in" the way of giving a good story a perfectly adequate production, and then do not attempt to hide it with a bit of parsimony. Spend money in telling the public about it." Pointing out that "the greatest error that can possibly be made at this time is to cheapen product," Mr. Morris cited as the foundation for his optimistic outlook the grosses recently achieved on pictures, grosses which, he said, "would have been considered extraordinarily good even in the most prosperous period." These convictions are not alone those of Mr. Morris. They represent a cross-section of the views of the indus- try's leaders in general. Mr. Adolph Zukor recently pro- nounced "Advertise and Work" as the principle upon which Paramount Publix is maintaining its successful progress. It will be recalled also that Mr. Carl Laemmle announced an increase in the advertising budget of Uni- versal Pictures Corporation in substantiation of that same confidence in continued good business. So too with others. There is an exact parallel in the case of the theatre owner, to book good product and advertise it. "Persons who are tightening their purse strings are doing the picture industry a lot of harm," said Mr. Morris, and the exhibitor who shortens his newspaper copy is only lengthening the route to the box office for his potential patrons. It is gratifying to note that enterprising theatre owners are keenly aware of that fact and are keeping open the road to their public by maintaining a policy of consistent and adequate advertising in the daily newspapers. When special attractions outside the amusement business are to appear in the community as direct competition with the theatre, the exhibitor knows, and no special study of group psychology is required to convince him, that he must strengthen and fortify his appeal to the public in order to retain its interest and thus offset the competition. When other circumstances or conditions, such as those of the Christmas season, tend to draw the public's attention away from the theatre, the exhibitor with vision will not only maintain the volume of advertising and exploitation but will also increase it. AAA Another Hearst Outburst ONCE more William Randolph Hearst has taken up the cudgel for legal censorship of motion pictures, and has brandished it in heavy type on the front pages of his newspapers. While the latest Hearstian outburst is directed primarily toward the stage, he adds that "the censorship of moving pictures operates on the whole to the advantage of the producers." Did the banning of "The Big House" in the state of Ohio, purely a political maneuver and later retracted, operate to the advantage of the producers? Did the decision of a woman censor in Evanston, 111., to bar a picture she had not even seen operate to the advantage of the producers? These are not selected cases; they are rep- resentative of the innate fallacy of political censorship. Mr. Hearst continues: "The censorship would be better if it were a national censorship instead of a series of state censorships with considerable conflicting ideas and stand- ards." But national censorship would inevitably bring the very same injustices to the industry and in a worse degree, because it would make politics the judge of what is and what is not to be in any motion picture. Political appointees, politically and job-minded, would sit in judgment. The Production Code is the industry's own solution of the censorship problem, and is the only workable solution. Exhibitors HERALD-WORLD MARTIN J. QUICLEY, Publisher and Editor Incorporating Exhibitors Herald, founded 1915; Moving Picture-World, founded 1907; Motography, founded 1909; The Film Index, founded 1906. Published every Friday by Quiclf.y Publishing Company, 407 S. Dearborn Street, Chicago; Martin J. Quiyley, President; Edwin S. Clifford, Secretary; Georgi Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre •pondence should be addressed to the Chicago office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every fourth •eek as section two of Exhibitors Herald-World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two of Exhibitors Herald- World. Other publications: The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan. December 20, 1930 EXHIBITORS HERALD-WORLD 15 Solve Problem of Child Patron In New Talking Film Product R CA, Auto Cinema Perfect Automatic Projector for Ads May Be Used for Advance Trailers Or Feature Sequences in Lobby of Theatre (Special to the Herald-World) NEW YORK, Dec. 18.— R C A Photophone in collaboration with the Auto Cinema Cor- poration, has perfected a novel automatic ad- vertising projector, which is designed to ac- commodate standard size sound film. The new apparatus is a development of the silent projector which the Auto Cinema company has had on the market for several months. The machine itself operates within a metal housing which occupies a space of less than two square feet, and the projector is motor driven with power supplied from an ordinary lamp socket. The projector, amplifier, motor and six inch speaker are built into a cabinet similar to the radio console and stands about five feet, six inches in height. The picture is thrown upon a transparent screen, 18 by 22 inches, set near the top of the cabinet. The entire equipment, including the cabinet, weighs less than 100 pounds. The film is endlessly self winding, providing for con- tinued repetition. Sound amplification can be controlled to any desired volume. The work was done under the supervision of M. C. Batsel, chief engineer for RCA and Lester C. Bowen, chief engineer of Auto Cinema. Sydney E. Abel, general sales manager of RCA Photophone, pointed out the possibil- ities of using the new apparatus in the theatre lobby for advance trailers or sequences from features currently running, and for the adver- tising of standard products in hotel lobbies, railroad stations, department stores or audi- toriums. The machines will be leased by Auto Cinema and serviced by R C A Photophone. It is ex- pected that models for demonstration will be completed within the next two weeks. Plans for Large Studio Discussed by General Electric's Executives (Special to the Herald-World) SCHENECTADY, Dec. 18.— At a dinner attended by executives of the General Elec- tric Company here recently plans were dis- cussed for the construction, possibly in the near future, of a large studio in this city. The proposed plant will be used prin- cipally for the production of commercial films, especially for the product of those companies which are affiliated either direct- ly or indirectly with General Electric. To Operate Theatre on Sunday for Unemployed (Special to the Herald-World) RULEVILLE, MISS., Dec. 18— The Ruleville theatre at Ruleville will be op- erated the remainder of the winter on Sundays by the Ruleville Relief association for the benefit of charity. All receipts above the actual expenses of operating will be turned over to a citizens' committee to be used for assisting those out of employment. Children's Renewed Interest Boosts Totals of Attendance Youngsters Contribute One-Third of Patronage at "Tom Sawyer" Showings, Publix Analysis Reveals (Special to the Herald-World) NEW YORK, Dec. 18. — Solution of the problem of holding child patronage in the era of sound pictures has been achieved. Children will derive just as much enjoyment from talking pictures as they did in the days of the silent, and will register that fact unmistakeably by their attendance at the theatre. In- creased total patronage is the result. These developments are reflected in a report just completed by the theatre analysis department of Publix. The report indicates that nearly one- third of the total audience which saw "Tom Sawyer" in all Publix week-run houses was composed of children. This compares with a usual percentage of 15 to 18 on child attendance. The analysis was based on manager's reports, and was com- puted from actual figures. The Strand in Plainfield headed the list with a 38 per cent child audience; the Paramount, Youngstown, Ohio, showed 37 per cent, with several oth- ers close to these figures. The gen- eral average for the week run houses was 29.7 per cent. In the split week theatres, though the result was more difficult to determine ac- curately, it was nevertheless clear that the attendance of children for the film was de- cidedly higher than for normal weeks. The average figure for these theatres was put at 30 per cent. This heavy draw of children had a de- cided effect on the box office, the report showed. The State, Hibbing, Minn., noted an increase for the first two days of the run of the picture, of 176 per cent over any previous two days in the history of the house. At the State in Sioux Falls, the former average for a similar period was topped at 98 per cent. motion picture entertainment, but an un- usual array of stage shows, it was stated. None of the men interested in the project will permit the use of their names until such time as formal announcement of their plans is made about January 1st. Rumors concerning the formation of a new theatrical enterprise have been going the rounds locally for the past six months. It is stated that while the corporate value of the new organization will be listed at $1,000,000, they will have unlimited financial backing. Rep ort New Theatre Chain to Be Started By Detroit Showmen (Special to the Herald-World) DETROIT, MICH., Dec. 18— It was learned today from an authentic source that a new chain of theatres under the di- rection of an experienced group of former Detroit showmen, will begin operations shortly after the first of the year. A circuit of from five to 15 houses, seat- ing from 500 to 2,500, will feature not only More Work for Extras in Agency's Plan to Back Them Also as Models (Special to the Herald-World) NEW YORK, Dec. 18.— A plan to give extra players added employment has been worked out by Charles Goetz, president of States Cinema, who has established head- quarters in the Chrysler building here. It is Goetz's plan to use extra players for modeling for magazine and poster artists, photographers and advertising cam- paigns. Tieups are to be effected with Eastern studios whereby the latter in turn will find screen talent at the new organiza- tion. A cooperative deal will be worked out with the studios whereby the latter will submit lists of players, especially part time actors who are eligible for calls from magazine and other artists. Find Safe Too Strong, But Gum Box Doesn't Stick (Special to the Herald-World) SAN FRANCISCO, Dec. 18.— Amateur safe-crackers expended a lot of energy in an attempt to loot the safe of the Milano theatre, here, but only succeeded in denting the strong- box. Finally, they had to lower their sights and turn their attention to a gum vending machine, which netted them about $12. "All Quiet" on Broadway Again After German Censors Put Ban in Effect (Special to the Herald-World) NEW YORK, Dec. 18.— Universal is taking advantage of the tremendous pub- licity being given at the moment to "All Quiet on the Western Front" in Ger- many, where it has been banned by the censors, by reopening the Sim at the Cen- tral theatre on Broadway, December 20. At its previous New York run, the war £lm, which received the Academy award for the year, enjoyed a stay of 16 weeks. It is announced that "All Quiet" has passed the Austrian censor body and will open in Vienna on January 7. 16 EXHIBITORS HERALD-WORLD December 20. 1930 8 Racine Theatres Reopen After Union Accepts Cut Wages (Special to the Herald-World) RACINE, WIS., Dec. 18.— Eight theatres here reopened this -week after being closed for two weeks over a wage dispute. The wage scale difficulty between exhib- itors and projectionists has been definitely settled, with operators in neighborhood houses agreeing to take a reduction from $50 down to $45 for the 33-hour week. Wages in loop theatres will remain the same as during the past year, at a salary of $57.75 for a 35-hour week. Fox West Coast Breaks Ground for $400,000 Theatre in Phoenix (Special to the Herald-World) PHOENIX, ARIZ., Dec. 18.— As part of their program of expansion, Fox West Coast theatres announces the breaking of ground this week in Phoenix, Ariz., for the construction of an ultra-modern $400,000 deluxe theatre, which will mark the initial introduction of the company, with the com- pletion of the new theatre, into the Phoenix show field. The Phoenix project marks the second large Fox West Coast theatre development in Arizona this year, Tuscon having been given a new large deluxe house at the beginning of the year. The new theatre, which will be located in the heart of the business district of the capital city of Arizona, will be of extremely modernistic and futuristic design both on the interior and exterior, and will also have fourteen storerooms. Warner St. Louis Theatre To Install Stock Company (Special to the Herald-World) ST. LOUIS, Dec. 18.— Plans have been perfected for the opening of dramatic stock shows at the Skouras-Warner Grand Cen- tral theatre here. The initial presentation, to be given on Christmas night, will be David Belasco's "It's a Wise Child." Ivy Merton is to be the leading lady of the dramatic stock company recruited by Jack Hayden. Claire Trevor will be the ingenue and Sara Perry will be the character woman. Lysle Talbot will be the leading man. The Skouras-Warner venture in dramatic stock will be watched with interest by the- atrical and motion picture leaders of the country. Warner Brothers are naturally interested in the motion picture rights of legitimate stage productions. Last season they backed "Fifty Million Frenchmen" and another successful Broadway production in New York. "It's a Wise Child" was a New York hit last season. Harry Sudekum, Pioneer Theatre Owner, Is Dead (Special to the Herald-World) LOUISVILLE, Dec. 18.— It was with re- gret that Louisville exhibitors and film men received word today of the death at Nash- ville, Tenn., of Harry Sudekum, 42 years of age, long connected with the moving picture business of the South. Sudekum and his brother, Tony Sudekum, have been connected with the moving picture business since about 1905, when they took over the Dixie theatre, in Nashville, Tenn., which gradually built up a chain of theatres in Southern Kentucky, Tennessee and Ala- bama, operating as the Crescent Amuse- ment Co., of which Harry Sudekum was secretary. A Crescent of Melody Metro-GoIdwyn-Mayet-'s "New Moon" rises above the horizon of completion, and is sched- uled to have its opening at the Astor theatre in New York City on December 23. The beautiful voice that permeates "A Lady's Morals" will again be heard in this production, and same throat that brought forth melody in "The Rogue Song" will accompany it. Grace Moore and Lawrence Tibbitt are the co-stars, while others in the cast include Roland Young, Adolphe Menjou, Emily Fitzroy, Gus Shy and Brandon Hurst. Jack Conroy directed Sweet nothings. A fair lady seems to be the judge. December 20, 1930 EXHIBITORS HERALD-WORLD 17 ANNOUNCEMENT Quigley Publishing Company, publishers of Exhibitors Herald-World, Better Thea- tres and the Motion Picture Almanac, issues the following announcement: The consolidation of Exhibitors Herald-World and Motion Picture News has been arranged. The first con- solidated issue of the two national mo- tion picture trade publications will be published under date of January 3, 1931. The consolidated publications will be issued under the title — MOTION PICTURE HERALD. Exhibitors Daily Review and Mo- tion Pictures Today, the vigorous and alert daily newspaper of the motion picture business, founded and edited by Mr. Arthur James, has been ac- quired. This publication will be re- named, MOTION PICTURE DAILY, and will be published shortly under the auspices of the Quigley Publishing Company. Announcement also is made that a daily trade newspaper will shortly be established in Hollywood. Staffs for these several publications, com- prising the most capable and experienced persons in motion picture trade journalism, have been assembled. Plans and arrange- ments have been made for strengthening and developing each of these publications to the end of providing for the motion pic- ture industry in all of its branches a trade press organized and geared to meet every requirement of service, present and future, and to discharge its highest responsibilities. This announcement comes as a culmina- tion of an effort commenced in Chicago in 1915 when the writer of this announcement founded Exhibitors Herald. Exhibitors Herald, first a territorial trade paper, con- fined to the five Central States, eventually branched out into the national field. Motog- raphy, also published in Chicago, was com- bined with Exhibitors Herald in 1918. Then in 1928 Moving Picture World, long hailed as "The Exhibitor's Bible," founded in 1907, was combined with Exhibitors Her- ald, creating this publication — Exhibitors Herald-World. Now, Motion Picture News, developed by Mr. William A. Johnston, a publication which has gallantly carried the banner of enterprise and progress for more than seventeen years, joins with Exhibitors Herald-World in a consolidation of publish- ing resources which insure a reorganized publication of a vastly greater scope and calibre than has yet been placed at the service of the motion picture and the industry. Throughout the period since 1915 as a publisher and editor in the motion picture trade the writer of these lines has been the beneficiary of a very generous amount of encouragement and support. Now, upon the occasion of this devel- opment which will place at his disposal vastly greater publishing resources and facilities, he offers hearty assurances that these resources and facilities shall be used to reciprocate, in some small meas- ure at least, for the encouragement and support which have been so generously extended during the past fifteen and one- half years. Martin Quigley. 18 EXHIBITORS HERALD-WORLD December 20. 1930 Laemmle Forms Unit to Make Stage Shows to Play Broadway Carl Laemmle, Jr., Will Have Direction of New Venture, Aiming At Picture Material as Well as Box-Office Legitimate Pro- ductions— Authors to Be 50-50 Partners (Special to the Herald-World) NEW YORK, Dec. 18. — Carl Laemmle, president of Universal, is forming a legitimate production unit in New York which in the near future will actively begin the making of stage plays for showing on Broadway. Carl Laemmle, Jr., general manager of production on the Coast, will take over direction of the new venture on his early arrival here. The Universal president, commenting on regularly use the dailies as an advertising the development, said: "Every play we produce will stand on its own merits as a legitimate production." Seek Picture Material "Naturally one of the major purposes of this important plan is to'develop first class material for talking pictures, of which there is a shortage throughout the indus- try. But it should be clearly understood that the plays we accept for Broadway production will be of Broadway box-office calibre, and will in every respect have to measure up to the most exacting standards of the legitimate theatre." The fact that there are at this time many houses available on Broadway makes it un- likely that there will be any difficulty in finding an outlet for the Universal plays. Authors to be Partners The plan, as outlined now, provides that every author whose play is accepted will be a 50-50 partner with Universal in the motion picture rights. The Authors League contract will be used, with rights open to bidding from all film companies. Universal already is receiving scripts for proposed plays at the home office here. The address for such manuscript is given out as: Carl Laemmle, Jr., Play Producing Department, 730 Fifth Avenue, New York City. as an medium. The three Vancouver, B. C, news- papers first decided to discontinue all radio broadcasting publicity and the same step has now been taken by the publisher of the British- Columbian at New Westminster and by the Star-Phoenix at Saskatoon, Sask. The Tribune and Manitoba Free Press at Winnipeg have also eliminated all free radio publicity, including programs. Since this de- cision, the Winnipeg radio station has been paying advertising rates for the publication of its programs and the space amounts to 300 lines per week in each daily. Censor Head Praises Aid Given Board by Theatres (Special to the Herald-World) PORTLAND, Dec. 18. — Everything is again quiet in the Rose City, according to Robert M. Mount, chairman of the board of motion picture censors, and further he de- clared that there had been splendid coopera- tion with the board on the part of the thea- tres and others and that the "objectionable advertising had been reduced." He com- mended especially the good work of the view- ers in their work of checking the objection- able scenes in pictures, and declared that the theatres are doing what they can to eliminate them also. Four Union Employees Walk Out; House Closed (Special to the Herald-World) OMAHA, Dec. 18.— The Council Bluffs, Iowa, Broadway theatre is closed for an in- definite period, the result of a walkout of four union employees several days ago, according to E. R. Cummings, Omaha, Paramount- Publix division manager. The act of the four striking employees is construed as a mark of discrimination, it being pointed out that another Council Bluffs theatre has neither stagehand nor maintenance man. Failure to meet the demand for employment of a union electrician as a backstage man is given as the reason for the walkout of the four Council Bluffs men. They are all motion picture operators and include H. Victor Mor- tenson, Gordon E. Beck, Edward J. O'Connor and R. L. Harrington. Report Theatre Will Reopen with Silents (Special to the Herald-World) WEYBURN, SASK., Dec. 18.— The talking picture theatre at Weyburn, Sask., has closed because of lack of patronage. The English- speaking residents did not take kindly to the foreign accents on the screen. The theatre will re-open after Christmas — with silent films if possible, it is intimated. Canadian Papers Shut Out Radio Broadcasts (Special to the Herald-World) OTTAWA, Dec. 18— Further Canadian newspapers of importance have shut down on the publication of radio programs because of their competition with the theatres which New Fox New Haven House To Open Christmas Day (Special to the Herald-World) NEW HAVEN, CONN., Dec. 18.— The Fox College theatre here, one of the latest addi- tions to the chain, will have its formal opening on Christmas day, with Pathe's "Sin Takes a Holiday" as the feature attraction. 75,000 Pounds of Food Is Collected at Matinees of 60 Fox Houses in N. Y. State (Special to the Herald-World) NEW YORK, Dec. 18. — A special "food" matinee for the needy was staged one day this week at 60 Fox houses in Brooklyn, Queens and Nassau counties. Children were admitted to the performance by presenting a can of food in lieu of a ticket. The total seating capacity of the theatres is about 150,000, with the amount of food obtained estimated at approximately 75,000 pounds. To Advise Children As to What Films to See (Special to the Herald-World) ST. LOUIS, Dec. 18.— The Board of Education here at its meeting De- cember 9 decided that the children attending the public schools shall be advised regularly what motion pic- tures showing in the various St. Louis theatres are proper for children to view. Superintendent Cerling will gather information about the pictures and determine what are £t for the school children. Members of the Board of Education have also object- ed to members Patrons Alliances sell- ing tickets for entertainments and shows through school children. This matter was also referred to Superin- tendent Gerling. Erpi Wins Ruling of N. C. Supreme Court On Replacing Sound (Special to the Herald-World) STATESVILLE, N. C, Dec. 18.— Erpi is proceeding with the installation of sound equipment in the Broadway theatre here, as the result of a decision by the supreme court of the Fifteenth judicial district at Asheboro, N. C. Joseph E. Caudell had entered into agree- ment with Erpi for the installation of ap- paratus, after having made a contract with General Talking Pictures for the installation of DeForest equipment. General Talking instituted suit against Erpi and Caudell to restrain the equipping of the Broadway theatre. The court refused to grant the order, on the ground that it tended to stifle competition, and that Erpi was entirely within its right in attempting to lease its apparatus to a house having competing equipment. Columbia Claims Faulty Assignment Holding Up London Suit Decision (Special to the Herald-World) NEW YORK, Dec. 18.— Columbia Pictures has issued the following statement with refer- ence to the report that Charmaine London, widow of Jack London, author, is suing the company for royalties in connection with the story, "Smoke Bellew." "The reason for non-payment to Mrs. London has not been on account of any counter claims that we have against these monies, but on account of a faulty assignment. Big Four producers of the picture bought the movie rights to the story and gave an assign- men to Mrs. London. Columbia merely dis- tributed the production and will turn the money over to whoever the court decides is the rightful owner of such monies." Everyone Can See the 1933 Chicago Fair; To Film It in Technicolor (Special to the Herald-World) NEW YORK, Dec. 18.— Following in- quiries among Technicolor executives, it now appears probable that the company will be directly concerned with the exploi- tation of the Chicago World's Fair in 1933. It is believed that Technicolor will be used to display the effectiveness of many of the buildings and exhibits to be seen at the Fair. The exploitation reels are in- tended for showing in theatres throughout the country. December 20, 1930 EXHIBITORS HERALD-WORLD 19 Predicts Theatres Will Close Unless Censors Go (Special to the Herald-World) TOLEDO, Dec. 18.— Jack O'Con- nell, manager Vita-Temple here, in- censed over the recent activities of the Ohio censor board, considers the future of the industry in peril unless the board is abolished. In a recent statement, O'Connell is quoted as saying: "A day is coming when every picture theatre in Ohio will close unless the present censor board is removed." Columbia Plans to Spend $100,000 on Film Advertising Each Feature to Be Advertised as a Separate Unit- -Have "Char- ley's Aunt" First (Special to the Herald-World) NEW YORK, Dec. 18.— Columbia Pic- tures plans an elaborate advertising cam- paign, which will involve the expenditure of $100,000, and include for the most part space in the leading "fan" and national magazines of the country. The schedule is expected to go into effect at the end of this month. It is the intention of executives to devote the space thus acquired to individual pro- ductions on the company's program, rather than confining it to institutional advertising, in order that each feature may be built up as a separate unit. Reader and territorial circulation gov- erned the plan for the campaign. The fol- lowing publications, with an aggregate cir- culation of 14,000,000, are included in the magazine list: American Weekly, Liberty, Screenbook, Screen Secrets, Motion Picture Magazine, Motion Picture Classic, Film Fun, Screen Romances, the Tower group, comprising Love, New Movie, Home, De- tective, Photoplay, Screenland, Silver Screen, True Romances and True Story. ft is estimated that the advertising will ap- pear before some 71,000,000 people in the country. "Charley's Aunt" will be the first of the "Columbia Giants" to be thus exploited. A similar campaign will follow on other of the company's feature releases. Prosperity Signs in Chicago, Says Depinet On Return from Trip (Special to the Herald-World) NEW YORK, Dec. 18.— Returning from a meeting of sales managers and executives in Chicago, Ned E. Depinet, Western general sales manager for Warner Brothers and First National, reported "many signs of prosperity in Chicago." "The Thanksgiving holiday business," he said, "throughout the Middle West was good. Also our reports from the Middle West prove that there is more business than ever for the pictures wanted by the public." San Francisco House is Taken Over by Warner (Special to the Herald-World) SAN FRANCISCO, Dec. 18.— The Embassy theatre, the original home of sound pictures in this city, has been closed for remodeling and the installation of new equipment and will be re-opened under the sponsorship of Warner Bros See Indiana Blue Law Death If Exhibitors Help Liberals Expect Repeal Would Be Comparatively Easy Matter if Sufficient Electoral Support Is Given Incoming Legislators for Convening of Session in January [By Special Correspondent to the Herald-World] INDIANAPOLIS, Dec. 18. — Some legislators in this state are wondering if the theatre interests will take an active part in repealing a lot of oldtime socalled blue laws which have cluttered up the statute books for the past fifty years. In many sections of the state the local officials pay but little attention to these laws, and they have been called chiefly to public attention in the past two years by more or less regular efforts on the part of ministerial associations to close theatres on Sunday. In few places have these efforts been successful, but they give trouble to the theatres. It costs money to defend one's self in court even if one is acquitted. The incoming legislature, which convenes here in January, will be one of the most liberal the state has had in the past two decades. Many were elected on a straight liberal ticket. While there is no one who believes the state will repeal its stringent dry laws, it is considered more than likely that these ardent liberals, defeated in their main purpose, will take up the blue laws aind endeavor to get part if not entire satisfaction. In this latter move, they will have consid- erable support, and it is believed that if sufficient electoral support from all parts of the state is given, it will be a compara- tively easy matter to repeal these laws which now are being used largely for bait- ing theatre managers. And Still the Battle Goes On at Evanston Enforcement of a day of rest and not to compel religious observance is the aim of blue laws, said Attorney Hugh W. Mc- Cullough, representing the city of Evans- ton, Chicago suburb, in a hearing this week on an injunction petition to prevent the police from interfering with Sunday shows there. The public of Evanston last April voted in a referendum to permit Sunday shows, but the Evanston city council has refused to take cognizance of the people's decision. Circuit Judge Philip L. Sullivan, who is hearing the suit, had expressed the opinion that the Evanston blue law was invalid be- cause it was religiously discriminatory. Churches' Campaign Wins (Special to the Herald-World) STILLWATER, OKLA., Dec. 18.— A pro- posal to allow Sunday shows in this city was defeated by a substantial majority this week. The churches had previously conducted a heated campaign against Sabbath exhibition. Judge Fines Manager $50 (Special to the Herald-World) NEW ORLEANS, Dec. 18.—. Judge S. F. Davis, hearing appeal cases in circuit court, affirmed a $50 fine assessed against Dan Burgum, manager of the Paramount the- atre who was convicted of operating a Sun- day motion picture show June 16, but ordered set aside a $200 good behavior bond fixed by the lower court. In the case of Herman Pogue, projectionist, fined $20 in county court for operation of a motion picture machine on Sunday, the court re- versed judgment on the ground that some of the jurors in the county court trial of Burgum were permitted to qualify in the trial of Pogue. 74 Baltimore Houses Gross About $35,000 From Benefit Program (Special to the Herald-World) BALTIMORE, Dec. 18.— About_ $35,000 was grossed at 74 theatres here which were opened for benefit of the unemployed, re- ceipts gotten from 2 to 11 P. M. on Decem- ber 14 being donated. The benefit was under the auspices of the M P T O of Mary- land, of which Charles E. Nolte is president. J. Louis Rome headed the committee which included William K. Saxton, Frank A. Horning and Samuel Soltz. Police Com- missioner Charles D. Gaither is treasurer of the fund to be distributed to three char- ities and needy through police stations. Great Liner Installs Special W.E. Apparatus (Special io the Herald-World) NEW YORK, Dec. 18.— Prior to the sailing last Monday of the Red Star liner, Belgenland, on a world cruise of 135 days. Erpi installed on board a Western Electric dual portable sound system, especially de- signed for use on steamships. Professor Albert Einstein was on board with his wife. The conjecture now is whether or not the noted scientist will be seen in attendance at any of the talking picture performances. McGuire Heads Merchant Group Tom McGuire, manager of the Hollywood theatre, Detroit, has been elected president of the Greater West Fort Street Association, an organization which serves as the chamber of commerce for Detroit's wesi side. Educational Films Acquires New Short Group Entitled ^Romantic Journeys' (Special to the Herald-World) NEW YORK, Dec. 18. — Educational has acquired a new series of one reel travel tours and will immediately begin releasing them. The new group, called "Romantic Journeys" is produced by Curtis F. Nagel and Howard C. Brown, and consists of 13 travel reels. Claude Flemming, well known globe trotter, is featured in the series, which is done in Multicolor. The first three, already completed, are "Honeymoon Land." to be released about February 1, "Across the Seas" and "The Spanish Main." 20 EXHIBITORS HERALD -WORLD December 20, 1930 Ten-Cent Service Charge on Passes Planned for Fox Theatres Total of 33,000 Free Admissions in Four Weeks to Circuit's Houses Brings Move to Halt Abuse of Privilege (Special to the Herald-World) NEW YORK, Dec. 18.— Fox Theatres are introducing a new system in the matter of trip passes, it is understood, providing for a 10-cent service charge on each pass. Under the new plan, which is expected to go into effect the first of January, the holder will receive an admission ticket at the box office in exchange for* the pass and the required 10 cents. The dimes will be put into a special employees' relief fund. T>HE order affecting the pass situation ner's next, "Red Hot Sinners"; the adap was brought about by reason of the abuse of the privilege, it is said, which is indi- cated by the fact that for the four week pe- riod ended November 30 last more than 33,000 free admissions to Fox theatres were is- sued, exclusive of the New England and Midwesco territories. It is estimated that upward of 500,000 would be the total for the year, with the other two divisions bringing the figure much higher. Five deluxe houses alone, located in the East, are understood to have had a total of more than 7,500 complimentary admis- sions during the month. tation of the Hugh McNair Kahler novel, "Father Means Well"; and an original story entitled, "Bad Women." For First National production are sched- uled the new Richard Barthelmess film, details of which have not yet been an- nounced; a comedy picture called "Broad- Minded," featuring Joe E. Brown and Ona Munson; "The Reckless Hour," an adap- tation of the German play, "The Green Cat"; and "Chances" from A. Hamilton Gibb's novel, with Douglas Fairbanks, Jr., in the starring role. W B Has 9 Features Left on '31 Slate, FN 6; Start on '32 (Special to the Herald-World) HOLLYWOOD, Dec. 18. — Warner Brothers and First National report the Coast studios far ahead of schedule on ac- tual production for the present season and in preparation of material for the 1931-32 season. Warner has only nine features yet to be produced, while First National has six to complete the program of 70 films for 1930- 31, according to Jacob Wilk, story chief of the affiliated companies. At least 50 per cent of the story material for the following season has already been purchased and is now being prepared. Wilk claims that he has found no short- age of stories suitable for screen presenta- tion, and expresses the belief that the 1931-32 season will see a decided tendency toward the reproduction of novels rather than plays. He has a great deal of faith, he said, in stories written originally for screen production, pointing out "The Door- way to Hell" as an example. The end of March should mark the com- pletion of the remaining pictures on the schedule yet to be filmed. New Warner films about to go into work include John Barrymore's starring vehicle, "A Husband's Privilege"; Winnie Light- Business Better, Says Moray, After Tour of Middle Western Cities (Special to the Herald-World) NEW YORK, Dec. 18.— Norman H. Moray, general sales manager of Vitaphone Varieties, on his return to the home offices from a tour, reports that business conditions show a marked improvement in each of the cities he visited. Exhibitors throughout the Middle West, he said, are looking forward to steady improve- ment from now on, following an exception- ally good Thanksgiving holiday period. His trip included visits to Milwaukee, Chicago, St. Louis, Indianapolis, Cleveland, Buffalo and Albany. Moray found an exceptionally favorable re- action to Vitaphone short subjects, according to his statement, with the greatest attention being paid to the Ripley "Believe It Or Not" series and the "Looney Tunes" cartoon series. Business During 1930 Compares with Normal 1928, Says Robertson (Special to the Herald-World) NEW YORK, Dec. 18.— In an article by A. W. Robertson, chairman of the Board of the Westinghouse Electric and Manufacturing company, it is stated that "the electrical busi- ness for 1930 as a whole, though less than 1929, compared favorably with the more normal business of 1928." Also,_ "while the demand for certain lines of electrical appara- tus fell off badly as compared with last year, orders for other lines showed an increase." Western Electric Charges Amplion Infringed Dynamic Speaker Patents (Special to the Herald-World) NEW YORK, Dec. 18. — Suit has been instituted by Western Electric in the United States district court for the Southern district of New York, against the Amplion Corporation of America and two of its officers, John W. Woolf and Wil- liam L. Woolf, charging unfair competition and patent infringements on two West- ern Electric patents on dynamic speakers for theatre use. The suit calls for preliminary and final injunctions, as well as an accounting. The two patents involved were held valid by a decision handed down by the United States district court for the western district of Michigan in October, 1930, in the case of W. E. against Kersten Radio Equipment, Incorporated. Just an Episode In the Day's Work (Special to the Herald-World) MADISON, IND., Dec. 18.— R. C. Gillman, a traveling representative of R K O, is thinking about a trip to Hollywood to show the producers there how to stage slapstick comedy. Recently he stepped out of his car into the living room of a farm home near here. He failed to make a sharp turn on the road and the car went through the wall into the living room, knocking over the stove, wresting the telephone off the wall, upsetting some lamps and tearing up the room in general. He even moved the house a few inches. He was not injured. He stepped out into the living room, assisted the farmer in re-arranging things as best possible, backed his car through the hole in the wall and drove it to this city. The car was only slightly damaged. Bomb Wrecks Non-union Milwaukee House; Union Denies Charge of Guilt (Special to the Herald-World) MILWAUKEE, Dec. 18.— The Columbia, a neighborhood house under the direction of Manning Silverman, has been damaged to the extent of $2,500 by a bomb planted in the lobby. Silverman, who is a member of the Associated Theatre Operators of Wisconsin, lays the explosion tc labor difficulties. His theatre has non-union labor. Glenn Kalkoff, business manager of the projectionists' union, denied that his organi- zation was implicated. He said all union men have employment and that there have been no labor troubles. Three Warner Theatres In Elkhart Closed by Strike of Operators (Special to the Herald-World) ELKHART, IND., Dec. 18.— Three motion picture houses here and one at Goshen, Ind., all operated by Warner Brothers, were closed recently as the result of a strike by motion picture machine operators. Officials of the theatre declined to state what final action would be taken. They say that they recently gave the operators a ten per cent increase in salary and offered another ten per cent, but the operators in this city wanted a total of 60 per cent and those in Goshen wanted 78 per cent. Lust Theatres Opens House at Front Royal, Va. (Special to the Herald-World) FRONT ROYAL, VA., Dec. 18.— The Front Royal Theatre Corporation, operated by the Sidney Lust Theatres, is to open a new house here tomorrow evening. Its name will be decided by a contest open to patrons. Sidney Lust, president, and Jacob Golden- berg, vice president of Lust's Theatres, had personal supervision of the program. The opening performance was invitational. R K O Acts in Broadcast (Special to the Herald-World) CINCINNATI, Dec. 18.— Through special arrangement with WLW, a powerful local radio station, stars appearing on the vaude- ville bills at R K O Albee theatre, will broadcast each Monday night at 11 P. M., thus giving the house much additional advertising. December 20, 1930 EXHIBITORS HERALD-WORLD 21 Takes Family Washing For Admission to Show (Special to the Herald-World) KINGSTON, ONT., Dec. 18.— One "kid" was so anxious to attend the "Old Clothes Matinee" at the Capitol theatre here that he took the bundle of family washing just delivered to his home by the laundry. A hurry- up call was sent to Manager Ernie Smithies with the result that the clean collars and shirts were rescued from the pile in the lobby. Twelve hundred children attended and two trucks and eight automobiles were required to move the parcels which were later sorted out for distribution among the poor. Smithies got a column of publicity in the local news- paper in the form of a human interest story. Warner Brothers Make Additions to Ohio Theatre Chain Altering Newly Acquired Houses And Building of New Ones Marks Expansion Plan (Special to the Herald-World) NEW YORK, Dec. 18.— Warner Brothers have announced several additions to their chain of houses in Ohio. The Cinema theatre in Cleveland has been taken over, and following extensive alterations and improvements, will be opened in about two weeks as the Lake. If negotiations now under way are success- ful, the Capitol theatre in Elyria, Ohio, will be added to the chain within a short time. Considered the leading house in Elyria, the Capitol is owned by John Pekras. Work of demolition on the site of the new Warner house in Mansfield, Ohio, is now under way, with the intention of having the new building complete by spring, 1931. There is a possibility that a 12-story hotel will be erected in connection with the theatre, which will have a seating capacity of 1800. Other building plans call for the erection of an office building as an adjunct to the new Warner house in Milwaukee, on which con- tracts have already been let. The company's construction department ex- pects to have the new theatres in Erie, Pa., and Youngstown, Ohio, ready for the public in March, 1931. Wyckoff Handles Color Demonstrations at G. E. (Special to the Herald-World) NEW YORK, Dec. 18.— Alvin Wyckoff, president of Local 659 of the Hollywood Cameraman's Union, is here handling dem- onstrations for the Multicolor company at the General Electric company offices. Wal- ter Strenge, president of the New York local, 644, visited the General Electric plant. MGM Lions Rout Columbia Quintet as Season Opens (Special to the Herald-World) NEW YORK, Dec. 18.— With Captain Ben Spritzer leading the attack, the Metro-Gold- wyn-Mayer basketball five ushered in its 1930-31 campaign successfully, defeating the Columbia quintet by the score of 28 to 14. Automatic Theatres Expected On Broadway Early Next Year Special Equipment Devised for String of "Turnstile Shows" Is Understood to Have Been Approved by R K O and Trans Lux — Only Two Employees Needed (Special to the Herald-World) NEW YORK, Dec. 18. — Initial steps in the development of a chain of auto- matic motion picture houses throughout the country by Trans Lux Corpora- tion, with Courtland Smith as chief executive, and operating as part of the R K O organization (as reported in Exhibitors Herald-World some time ago), are understood to be set with the expected opening shortly after the first of the year of two "turnstile" theatres in the new Lefcourt building at 49th street and Broadway. An executive of the building company stated that negotiations are still underway for the proposed theatres, but that "the chances are very good for their successful completion shortly." This is said to be the first of a re- ported chain of similar houses which eventually will be found in every town in the country. R K O, which control a majority stock interest of the Trans Lux company, is under- stood to have approved the special equipment for reproduction which is used in the new theatres. R K O and Trans Lux are said to have exclusive rights to this apparatus. The pictures to be shown in the houses are to be made by Trans Lux, and distri- bution will be through the channels of R K O-Pathe. Jack Connelly, executive as- sistant to Courtland Smith, will be the managing director of the new group of houses. Only Two Employes Needed It is also understood that there are mil- lions of dollars behind the idea, and that Trans Lux and R K O have every intention of following it up with a decided concen- tration of effort. Only two employes are needed in the operation of the "turnstile" houses, a house manager and projectionist. The patron will drop 25 cents into a turnstile at the entrance to the theatres, which have a capacity of approximately 200 each. Projection apparatus will be behind the screen, thus allowing the audience to find their seats in a lighted house. The> performances will run exactly one hour, it is said, each showing to start on the hour, the purpose being to provide for a more rapid turnover than is enjoyed by any other theatre. One of the two houses will be devoted to newsreel exclusively and the other to talking pictures, probably one hour run features. Guardian to Auto During National Tour (Special to the Herald-World) GULFPORT, MISS., Dec. 18.— Ray Peterson, former manager of the Strand theatre in Gulfport and for some time manager of a Publix thea- tre in Mobile is now in charge of a specially constructed automobile which resembles a locomotive in form and which is equipped with a radio set and broadcasting apparatus used to specially advertise Publix theatres. The car goes from coast to coast and is now in Gulfport adver- tising, over its broadcasting set, the opening of the recently rehabilitated Strand theatre in Gulfport. This au- tomobile is equipped with sleeping quarters and other late equipment. The new development has been described as the "chain storing of pictures," and is expected to result in revenue from such small communities as cannot afford the op- eration of an ordinary house, in addition to the large attendance which naturally will be drawn in large cities. Mrs. Jesse Lasky Adds Poetry to Attainments; Publishes First Volume 100 Poems in Neiv Book; She Has Also Shown Paintings in Main Cities (Special to the Herald-World) NEW YORK, Dec. 18.— Mrs. Bessie Lasky, wife of Jesse L. Lasky, has published a col- lection of verse under the title "And I Shall Make Music." Mrs. Lasky, the mother of three children, began writing poetry about a year ago. This is her first published volume. The book con- tains 100 poems. Her paintings have been shown in several cities and will be exhibited again in New York in April. The new volume is dedicated to the author's husband, whom she met on the vaudeville stage. She was then Bessie Gaines of Boston, studying to become a concert pianist. Mrs. Lasky, in addition to her pursuits in art and literature, personally looks after the family homes here and in Santa Monica, Cal. Her oldest son, Jesse Lasky, Jr., now 21 years old, wrote a book of verse several years ago entitled "The Heart of a Boy." He is now connected with the foreign production depart- ment of Paramount. Fire of Unknown Origin Burns Soldier's Theatre to Ground; One Life Lost (Special to the Herald-World) ALBANY, Dec. 18.— With the loss of one life, the moving picture theatre which has long served the soldiers stationed at Plattsburg barracks in northern New York, was burned to the ground one night last week. While a crowd of more than 400 soldiers filed out of the theatre without any panic, a four year old boy, who with his parents had resided in apartments over the theatre, was burned to death. Stinnes Daughter Weds Swedish Film Producer (Special to the Herald-World) LONDON, Dec. 18.— Fraulein Clarenore Stinnes, daughter of the late German financier, Hugo Stinnes, was married recently to Carl Soederstrom, Swedish motion picture producer and her cameraman on the two-year trip around the world that she has just completed. 22 EXHIBITORS HERALD -WORLD December 20, 1930 65 Films Condemned Outright By Ontario's Censors in Year Board Severely Criticizes Underworld Type of Pictures — 1,471 Releases Passed Without Change Out of 2,022 Examined — 486 Approved After Revisions or Deletions [By Special Correspondent to the Herald-World] TORONTO, Dec. 18. — Sixty-five motion pictures were condemned outright by the Ontario Board of Moving Picture Censors, according to the report, for the 12 months ending November 30, just issued by Chairman J. C. Boylan, Toronto. The report shows that 2,022 subjects were submitted for examination during the fiscal year, of which 65 were condemned outright and 486 were approved after revisions or deletions had been made. A total of 1,471 releases was passed without change. The report points out that only 17 British-made films were submitted during the year and practically all of the remainder were from the United States. With regard to British films, the Ontario report stated that "if British production and distribution are ever to be anything more than an ideal, concerted action on the part of the British nations is necessary." Underworld Films Criticized Severe criticism is made of the underworld or gangster type of pictures and it is asserted that this theme has given the board consider- able concern. The following comment is offered: "Scenes in detail of the commission of crime and acts of lawlessness not only offer constructive suggestions to break the law but tend to create the impression that such con- ditions are normal and that justice can be flouted. 1,828 Sound, Only 194 Silent "Promiscuous use of firearms, not only in gangster films but in those portraying con- temporary domestic life, tends to make such films unsuitable for this country where the carrying of weapons is an offence and where confidence in the law is such that the citizen is unarmed." The Ontario board passed only 208 pictures out of the total of 2,022 as suitable for family patronage, these being classed as "universal." The trend of the industry is indicated in the reference to the fact that 1,828 films were of the sound or talking type while 194 were silent releases. Houses in Cincinnati Chalking Up Excellent Pre-holiday Receipts (Special to the Herald-World) CINCINNATI, Dec. 18.— Local houses are getting the best pre-holiday break they have ever had, business holding up to near normal, despite the great amount of un- employment which exists here. The week for "Min and Bill" at the R K O Lyric was but a few hundred dollars less in gross receipts than the 16-year house record made by "The Big House" a few weeks ago, when the gross ran to $23,900. The picture is being held over for an addi- tional week with lines still forming at the box office. Sudfilm Proposes Dividend (Special from Department of Commerce) WASHINGTON, D. C, Dec. 18.— The box office success of a number of its recent pro- ductions has induced the Sudfilm Company of Germany to propose a dividend of 15 per cent. Shareholders were to vote on the question late this month. The company has paid no divi- dends for four years. Report Educational, Pathe Seek License to Make 16mm Machine (Special to the Herald-World) NEW YORK, Dec. 18.— It is reported that Educational and Pathe are negotiating with RCA Photophone or RCA Victor company for licenses to manufacture port- able sound-on-film machines for the 16mm market, while RCA Victor is said to have finally developed a machine to sell for $400 dollars, which includes radio, victrola and projector. It seems that the motion picture field is turning toward the home moving picture as a potential contributor to added reve- nue, and it is understood that within the next six months, five or more important producer distributors will have launched a definite program for the production of 16mm subjects in sound, and possibly sub- sidiary units to manufacture portable pro- jectors. Further, it is said that Universal may tieup with another equipment manufacturer, supplying 16mm sound-on-disc and film versions for home use. (( Min and Bill" Hangs Up Record at Albany House (Special to the Herald-World) ALBANY, N. Y., Dec. 18.— Business con- tinues good at the majority of first run houses in Albany, N. Y. Up to the present time, there has been little effect felt by the theatres on account of the Christmas shopping season. At Harmanus-Bleecker Hall last week, a new- box office record was hung up by "Min and Bill," and while the picture was not held over for a second week, it will probably be brought to the downtown Leland, also a Buckley house, sometime later in the winter. Cut of 10 Cents Made at Imperial House in Ottawa (Special to the Herald-World) OTTAWA, Dec. 18.— Admission price re- ductions have been the exception, not the rule, among Canadian theatres despite the depres- sion. One exception is the Imperial theatre at Ottawa where Manager T. R. Tubman has just made a cut of 10 cents, top price now being SO cents. SECURITIES PRICE RANGE Week Ending December 17 (Special to the Herald-World) NEW YORK, Dec. 18.— A week of slight reclines, with some recoveries, was climaxed in Tuesday's trading with general drops, but on Wednesday there was a strong rally in which amusement shares made the following gains : A T & T, 4^6 ; Eastman Kodak, Sy2 ; Fox Film A, 2 ; General Electric, 2%; Radio Corporation, y2. The summary for the week: NEW YORK STOCK MARKET Sales American Seating 2,400 Brunswick- Balke-Collender 13,200 Celotex 2,800 Do. ctffi 2,400 Do. pfd _.._ 680 Consolidated Film 8,700 Do. pfd _ 7,100 Electric Storage Battery 3,600 Eaetman Kodak 46,600 Do. pfd 160 Fox Film "A" 272,500 General Theatre Equipment 4.600 Do. New 24,200 Loew's, Inc 122,000 Do. pfd. wav , 1,000 Do. pfd. xw..._ 1,600 Metro-Goldwyn-Mayer, pfd 700 Mohawk Carpet 5,600 Paramount 146,000 Pathe Exchange 31,800 Do. "A" 9,290 Radio Corporation _ 261,400 Do. pfd. "A" 1,400 Do. pfd. "B" _. 8,400 High Low Close 7 7 7 n% 10 10 7% 3 3% 7% 3 3 24% 18 18 14 12 12 17% 16% 16% 56 50 50% 157 142 144 129 128 129 31% 24% 25 16% 15 16% 10 7 7 55% 42% 42% 96% 90 90 94% 89% 90 24% 23 23 11% 11 11 42% 35% 36% 3% 1% 2 6% 4 4 14% 12% 12% 49% 48% 48% 40 35 35 Sales Radio Keith Orpheum 219,500 Shubert Theatres 4,000 Universal Pictures, 1st pfd 90 Warner Brothers 197,700 Do. Seller -... 400 Do. pfd 100 CHICAGO STOCK MARKET Balaban & Katz , 860 General Theatres, Inc : 200 Do. New _ 1,500 Do. pfd 550 Marks Brothers, cvt. p 45 Morgan Litho 2,200 U. S. Gypsum 11,850 Do. pfd 150 NEW YORK CURB Columbia Pictures 700 Do. vtc 1,600 Fox Theatres 11,700 Loew'e war 3,900 National Screen 700 Sentry Safety 1,500 Technicolor, Inc 6,500 Trans-Lux 5,200 U. S. Gypsum '. 1.060 High Low Close 19% 14% 14% 5% 4% 4% 36 32 36 16% 10% 11 16% 16% 16% 39 39 39 65 61 61 16% 16% 16% 8% 7 7% 28% 27% 26% 6 4 4 6 3% 3% 40 % 31% 31% 120 120 126 16% 16 16 17% 16% 17 5 4% 4% 2% 1% 1% 20% 18 20 1% % 1% 7% 6% 6% 6% 4% 4% 38% 32% 33 December 20, 1930 EXHIBITORS HERALD-WORLD 23 W Film News in Pictures PICTORIAL SECTION >X£Z &nb once again: 3 Jfflerrp, Jfflerrp Cfjrtetmas; Yes, sir! Looks as though Santa thought little Mary Kornman was a pretty nice girl. And Santa is always right. She is a member of the Hal Roach-M G M Boy Friends. Raquel Torres, charming M G M featured player, helps Oscar and Buster, stars in M G M's "all- barkie" comedies, to hang up their stockings. We wonder just what Old Santa will put into them. Perhaps a great big bone. Bow, wow! Lovely Anita Page, blonde MGM player, might be called the "Queen of the Christmas Tree," of hers, anyway. We know she wishes you all the same old wish, but new each time it's said ■'■' ''Ml '* , .m^J/ ■' *"■■ ^&s. \ , &-,: s Hh - '"mm * ...j^Mm ,., .. ^ , Eminent foreign representatives visit National Screen Players' set at Universal City. Accompanied by Sigmund Moose (left), Stanley S. Longko, Califor- nian consul, shows his distinguished visitors, Senator Juan Bumulong and Director Vincente G. Bunion, how pictures are made. They watched Wally Wales and Virginia Browne Faire (seated) make Big 4's "Hell's Valley." A Christmas bonnet. From this picture it would almost seem that Eastman Kodak company had gone into the Brazilian millinery business. The picture was brought back by Commander George Dyott. This citizen of in- terior Brazil finds a new use for motion picture film. 24 EXHIBITORS HERALD-WORLD December 20, 1930 Carl J. Goe Oscar R. Hanson Sterling Wilson Three gentlemen who played the leading roles in the promotions recendy announced within the Tiffany organization by Grant L. Cook, president. Oscar R. Hanson, for- merly general sales manager is now assistant general manager; Carl J. Goe steps into the position held by Hanson and Sterling Wilson, who was manager of the Tiffany branch office in Albany before coming to the home office, is now assistant to Goe. C'est bon, mais tres difficile — Douglas Fairbanks, Jr., brushes up a bit on his French with the help of the French star, Jeanne Helbling. They play the leads in the First National French dialog pro- duction called "L'Aviateur." There is a charming lady in this group. Can you find her? but she does look like a regular little soldier, doesn't she? Governor-Elect James Rolph of California assisted Colonel Marion Davies, who is also a star in the firmament of the Metro-Goldwyn- Mayer skies, in presenting the colors to the First Division Society at the mammoth Armistice ball, held in Los Angeles, which she tendered to veterans. Art (Whataman) Shires, baseball player and fighter, made his debut in the final episode of Universal's "Leather Pushers" series face down- ward. Kane Richmond is the "winner" and the referee — may we present James J. Jeffries. A new and striking portrait of a charm- ing lady and splendid actress, Kay Fran- cis, who plays a featured part in the recent MGM production, "Passion Flower," directed by William De Mille. A broad brimmed hat and a steady eye, and a finger that caresses the trigger like lightning. Ken Maynard plays the star- ring role in the Tiffany production en- titled, "The Midnight Stage." December 20, 1930 EXHIBITORS HERALD-WORLD 25 1 "-■ 'JJbPSs- ' ™ K Hk 19 If • . JP 1 Just a brief idea of what and how a cameraman goes at it when he makes some of these unusual shots that makes one wonder how on earth it was done. Almost have to be a contortionist, judging from the way Barnet McGill, Warner Brothers cameraman, is twist- ing around, lining up a shot for "A Soldier's Plaything." The man sitting just behind him, with his eye glued on the "object" is Michael Curtiz, Warner Brothers director. This doesn't look as though inside courses would have to be built for croquet. Eddie Quillan plays the game with Miriam Seegar in a sequence from his most recent Pathe production entitled "Big Money." Diploma received, college days a recent memory, Robert Allen arrives in Hollywood to begin work at the Warner Brothers stu- dios, where he will seek success as a featured player in W B productions May I present — but it doesn't look as though Lloyd Hamilton's introduction of his litde long eared friend was going to be such a howling success. Dell Henderson and Addie McPhail are doing their best, but it is rather unusual to have a donkey walk into your liv- ing room (may we stipulate by saying the four legged variety) but — anything may happen in the Educational-Lloyd Hamilton comedy, "Up a Tree." 26 EXHIBITORS HERALD -WORLD December 20, 1930 United Artists' British Company to Distribute Columbia Product Lou Metzger, Columbia s Special Foreign Representative, Will Retain Post In Cooperation with English Concern s Manager (Special to the Herald-World) NEW YORK, Dec. 18.— Columbia product for 1930-1931 will be released in Great Britain by United Artists Corporation, Ltd., under the terms of a deal closed this week and announced by Arthur W. Kelly, president of United Artists Corporation, Ltd. Lou Metzger, Columbia's special foreign rep- resentative, with headquarters in London, will continue in that position, coop- erating with Maurice Silverstone, general manager of the English corporation. COLUMBIA'S program as affected by the the deal includes nineteen long features, as well as eight outdoor productions of full length and five Lou Metzgar groups of short sub- jects totaling 78 pic- tures. Included in the nineteen feature films are: "The Criminal Code," Martin Flav- in's prison play, di- rected by Howard Hawks and acted by a cast that includes Walter Huston, Phillips Holmes and Mary Doran. "Ari- zona," Augustus Thomas' play; "Di- rigible," air spectacle with Frank Capra as director and starring Ralph Graves and Jack Holt, with Fay Wray and Hobart Bos- worth also in the cast; "The Miracle Wom- an," adapted from Alice Brady's "Bless You, Sister," and presenting Barbara Stan- wyck; "Tol'able David," audible version of the Joseph Hergesheimer story, with Rich- ard Cromwell, Joan Peers, Noah Beery and Henry B. Walthall; a second Holt-Graves vehicle as yet untitled. "Virtue's Bed," Courtenay Savage's stage sucecss; "Fifty Fanthoms Deep," an under- sea story; Joe Cook in "Rain or Shine," direction Frank Capra, cast including Joan Peers, William Collier, Jr., Dave Chasen, Tom Howard and Louise Fazenda; "Africa Speaks," film record of the fourteen months spent in the jungle by the Colorado African Expedition. "Subway Express," from the stage play and directed by Fred Newmeyer; "Madonna of the Streets," adapted from W. B. Max- well's "The Ragged Messenger," featuring Evelyn Brent and under the direction of James Tinling; "The Woman Who Came Back"; "Brothers," starring Bert Lytell; "The Last Parade," with Jack Holt starred and Tom Moore and Constance Cummings in the cast. "The Lion and the Lamb," E. Phillips Oppenheim's story, directed by George B. Seitz, cast including Walter Byron, Carmel Myers, Raymond Hatton; "Lover, Come Back," Helen Topping Miller's McCall Magazine story; "Meet the Wife," Lynn Starling's comedy, a stage play. The short subjects include Screen Snap- shots, Specialties, Curiosities, Rambling Reports, Krazy Kat Cartoons. handed. Roberts, it was said, loitered around the theatre the morning of the rob- bery, sizing up the place for the most opportune moment. The other three rode around that section in a machine waiting for the signal telling them the time for the holdup had come. About noon, when the janitors had gone to lunch, Roberts gave the signal. Roberts then crossed the street to eat. James Mur- ray, manager, was the only person present when the lone bandit arrived. Several hundred dollars were taken. Christmas Eve Party of RCA Victor Over Radio To Feature Celebrities (Special to the Herald-World) CAMDEN, N. J., Dec. 18.— An imposing list of names, which includes half a hundred of the most popular entertainers on the air, gives promise that the two hour RCA Victor Christmas Eve Party, which will be broadcast from Station WEAF over an NBC network, Wednesday evening, December 24, at 11 o'clock, E. S. T., will be one of the out- standing programs of the winter season. Both the Victor and Radiola Division of the RCA Victor Company will act as sponsors on this occasion, and John B. Kennedy, associate edi- tor of Collier's Weekly, will be master of ceremonies. Nathaniel Shilkret will be general musical supervisor of the program and will also con- duct the Victor Orchestra. Other orchestra leaders scheduled to appear are Leonard Joy and Rosario Bourdon, and special musical fea- tures will be presented by the Green Marimba Orchestra, the Russian Balalaika Orchestra, and a saxophone octet. In addition to appro- priate Christmas musical selections the pro- gram will include the latest and liveliest of new songs and dance numbers. Many stars of the stage and screen will be guests in the studio and they will be invited to greet the radio audience. R K O Reporting Planning New Theatre in Omaha (Special to the Herald-World) OMAHA, NEB., Dec. 18.— RKO interests are giving thought to leasing or acquiring a second theatre in Omaha for the showing of films for which time is now lacking. The Omaha Orpheum has a weekly change of pro- gram and this, it is pointed out, does not per- mit of an outlet to show other pictures that are annually produced for RKO by various companies. Former Usher in Group °f(sF°nrllBr?^;dIt!!,Taken Al1 Albany Houses Open (Special to the Herald-World) ^ INDIANAPOLIS, Dec. 18.— Arrest of four 18-year-old youths has solved the hold- up recently of the Fountain Square the- atre here. One of the quartet arrested is Robert Roberts, a former usher at the the- atre, who is said to have laid the plans which were carried out by another sin<,dc- For Sunday Benefit Show (Special to the Herald-World) ALBANY, N. Y., Dec. 18.— All motion pic- ture theatres in Albany, N. Y., were opened last Sunday for the first time in many months. Proceeds went to the Christmas fund. There was a big attendance. Alfred E. Smith Endorses "All Quiet" (Special to the Herald-World) NEW YORK, Dec. 18.— Alfred E. Smith, former governor of New York and presidential candidate, in a letter to Carl Laemmle of Universal, has endorsed the choice of the Motion Picture Academy of "All Quiet on the Western Front" as the finest pic- ture of the year. The letter follows : "Dear Mr. Laemmle: "This is to express my sincere con- gratulations on the success of 'All Quiet on the Western Front.' I just heard that the Motion Picture Soci- ety of Arts and Science has voted this picture the Bnest of the year. "May I add my endorsement to their choice? (Signed) ALFRED E. SMITH." Republic, Old Broadway Legitimate House, Soon To Be Wired for Sound (Special to the Herald-World) NEW YORK, Dec. 18.— The Republic thea- tre, one of Broadway's older legitimate houses, has gone the way of the motion picture with the announcement that it is to be wired for sound and run on the "grind" policy. The lease on the house was terminated by Oliver D. Bailey, several weeks prior to its expiration on the first of January, and will be taken over by Arthur Hammerstein, who owns the building and has a lease on the plol which still has 15 years to run. The Republic was built in 1900, and more recently was the scene of the exceptional run of "Abie's Irish Rose," the Anne Nichols play. This is the second Broadway legitimate house to be wired for sound motion pictures recently, the other being the small President theatre further up Broadway. Film Guild Is Planned for St. Louis; Foreign Films (Special to the Herald-World) ST. LOUIS, Dec. 18.— A Film Guild is to be organized at a meeting to be held at the Young Men's Hebrew Association on December 18. Gilbert Harris, the moving spirit in the plan, has the backing of many men and women who are interested in seeing motion pictures which the regular theatres cannot show profitably. The Guild, if formed, will bring to St. Louis Russian, German and French motion pictures. For the most part these importations will be silent, although some talkies will be utilized. For a time the foreign pictures will be shown at the Young Men's Hebrew As- sociation as part of its regular entertain- ment program. If the response warrants it a little motion picture theatre will be built Warner "Fourth Alarm" Booked in Many Houses (Special to the Herald-World) NEW YORK, Dec. 18.— Warner Brothers have booked W. Ray Johnston's "The Fourth Alarm" for a week's run at the Harris thea- tre, Pittsburgh. Jim Alexander of the Alex- ander Film Service closed the booking. Earl Cohen of All Star, San Francisco, has closed a similar run at the Embassy theatre, San Francisco, and George Montgomery of All Star, Los Angeles, has booked the picture for a week in the Majestic, Los Angeles. Herman Rifkin, who has the New England rights, played the picture last week in five different week stands including Boston, Lynn, Portland, Springfield and Providence. December 20, 1930 EXHIBITORS HERALD-WORLD 27 New R K O Building Begun In New Orleans; Will Be Up-to-Date in All Ways (Special to the Herald-World) NEW ORLEANS, Dec. 18.— The Radio- Keith-Orpheum film exchance building is now under construction here and is to be occupied by the R K O Distributing Corporation and embodies all the latest features for the proper and safe storage and distribution of films. The building, two stories with the impressive and carefully studied polychrome Florentine design of its facade, will be an embellishment to that portion of the city and will take an important place in its surroundings which in- cludes a number of well designed and dis- tinictive film exchange buildings in this locality which is developing rapidly as the center of the industry in this city. Nothing was overlooked for the convenience and comfort of the patrons and on the first floor, in addition to the film vaults, inspection room, shipping room and record storage room, etc., a complete miniature theatre, including sound and projection equipment and tiers of theatre chairs, etc., is fully and completely equipped for the examination of pictures by prospective customers. On the second floor there is a customers' waiting room and in addition to the private office of Paul H. Tessier, local executive head of the company, there is the large general office well lighted and ventilated with sta- tionary rooms, cloak and dressing rooms and the most up-to-date provisions for dispatching efficiently and expeditiously the large orders constantly handled by this growing company. Mr. Rosenzweig, general sales manager of R K O Distributing Corporation with offices in New York is at present in New Orleans supervising the many details. Financial Statement of MGM and Subsidiaries Consolidated balance sheet, August 31, 1930: ASSETS Current: Cash $ 2,014,592.39 Receivables: Accounts Receivable.. ..$ 2,160,854.40 Notes Receivable 145,839.52 Due from Affiliated Corporations 75,633.00 : 2,382,326.92 Inventories (at Cost) : Film Productions in Process, Completed and Released (after Amortization) $26,952,236.81 Film Advertising Ac- cessories 646,831.81 Studio Materials and Supplies 203,170.31 27,802,238.93 Advances: To Motion Picture Producers, Secured by Film Productions 765,538.35 Total Current $32,964,696.59 Investments: In Affiliated Corpora- tions $ 2,258,652.88 Deposits on Leases and Contracts 216,676.11 Miscellaneous 145,167.70 — - 2,620,496.69 Property 100 Per Cent Owned: Land $ 3,324,862.05 Buildings and Equipment 11,293,139.41 $14,618,001.46 Less Reserve for Depre- ciation 4,173,661.96 10,444,339.50 Prepaid and Deferred 1,482,535.43 Contractors Bonded To Finish New Warner Building by Next May (Special to the Herald-World) NEW YORK, Dec. 18.— All contracts for the new addition to the Warner general offices on 44th street have been let and the contractors are under bond to turn the completed build- ing over to the company on May 1, 1931. The new structure, to be 10 stories high, will give the Warner Brothers a frontage of 200 feet on 44th street and will house several of the departments now functioning in different por- tions of the Times Square district. Another new building, located on 54th street, which has been planned as the headquarters of various of the music subsidiaries, is so near completion that a portion of it is already occupied. R. H. Maier, head of the construc- tion and building department, expects to have the entire structure ready by January 1. It will be 10 stories in height, with a floor area of 275,000 square feet. Two floors will be given over to the Brunswick Radio division, and the building will also contain the offices of the Warner and First National foreign film bureaus. Continental Theatre Accessories will also be located there. LIABILITIES Current: Accounts Payable $ 4,340,859.69 Federal Income Taxes.... 1,101,167.86 $47,512,068.21 -$ 5,442,027.55 Dividend on Preferred Stock Payable Sept. 15th 78,149.31 Due to Loew's Incorporated 27,009,000.0-0 Deferred Credits 627,032.54 Mortgages of Subsidiary Corporations.... 1,800,629.42 Capital and Surplus: Capital Stock — Author- ized and Outstanding: Preferred — 165,395^ Shares at $27.00 Par $ 4,465,675.13 Common — 620,000 Shares 3,100,000.00 7,565,675.13 Surplus: August 31, 1929 $20,382,590.47 Net Profit for Fiscal Year Ended August 31, 1930 9,924,869.44 $30,307,459.91 Dividends Paid and Declared on Preferred Stock..$ 317,905.65 Common Stock.. 25,000,000.00 25,317,905.65 Surplus, August 31, 1930 4,989,554.26 $47,512,068.21 OPERATING STATEMENT Fiscal Year Ended August 31, 1930 Net Operating Income $34,492,858.08 Miscellaneous Income 834,401.10 $35,327,259.18 Less: Amortization of Nega- tive and Positive Cost $23,872,047.50 Studio Depreciation 476,885.14 24,348,932.64 $10,978,326.54 Federal Taxes 1,053,457.10 Net Profit After Taxes $ 9,924,869.44 No Scheduled Conference, So Protection Unsettled (Special to the Herald-World) NEW ORLEANS, Dec. 18.— Failure of out-of-town exhibitors to arrive for a sched- uled conference on protection prevented David Palfreyman of the MPDA from taking further steps toward settling the tangle which has developed about this de- bated question. Palfreyman, who arrived here last week and left recently, expressed himself as coming here for the races. Local exhibitors called upon him to discuss phases of city protection, however, and the coun- try exhibitors were expected to come in for a conference. Soviet Film Unit Sees Dull Future for Sound (Special from Department of Commerce) WASHINGTON, D. C, Dec. 18.— Findings at the first talking picture conference to be held in Russia indicate that sound films are destined to have "hard going" in that country for an indefinite period. Lack of experienced professional actors and technical production experts appear to be the principal difficulties. The film conference did, however, approve a decision to produce 50 complete sound programs during the coming year. The Sojuskino, a film governing board, hopes to wire 1,000 in the next year, but accomplishment of this plan appears difficult. St. Louis Civic Union Plans Two Week Benefit (Special to the Herald-World) ST. LOUIS, Dec. 18.— The Civic Union of St. Louis, an agency "for the suppression of indecency in motion pictures, stage presenta- tions, books and pamphlets," has perfected plans for a two weeks' benefit showing of the motion picture "The Woman Who Was For- gotten" at the Midtown theatre in January. The Skouras- Warner organization has per- mitted the Union to use the Midtown. An at- tempt will be made to interest schools and churches in the sale of tickets for the show. 15 Cincinnati Houses Sign for Columbia 20 Group and Buck Jones (Special to the Herald-World) NEW YORK, Dec. 18.— Through deals re- cently completed, Columbia Pictures are as- sured representation for their product in 15 theatres of the Cincinnati territory. The deal includes the "superior twenty" group, short subjects and Buck Jones Westerns. The following theatres have contracted for the "superior twenty" : The Royal, Grand- view, Empress, Garden, Hudson, Monte Vista, Star, Bijou and Gift in Cincinnati; the Liberty or Wilson of Covington, Ky., and the Emery and Pendrola in Reading and Lockland, Ohio. Those which have taken the Buck Jones fea- tures in addition to the twenty and shorts are : Marvel, Fairview and Upton in Cincinnati ; Hyde Park in Hyde Park and the Strand or Broadway in Covington. British Censors Pass 60 Films in Single Month (Special from Department of Commerce) WASHINGTON, D. C, Dec. 18.— Statistics issued by the British Board of Censors show that 60 feature length pictures were censored by the board during October, 1930. Forty-eight of these films were sound syn- chronized, while the remaining 12 were silent. Brown Branch Manager Of "U" in Indianapolis (Special to the Herald-World) INDIANAPOLIS, Dec. 18.— After 12 years as exchange manager for First National here, Floyd Brown has assumed a similar position with Universal, succeeding Oscar Kuschner, resigned. Brown has a record of service with First National dating back to 1918. Schlenk and Hill Added To Sono-Art Sales Staff (Special to the Herald-World) NEW YORK, Dec. 18.— J. E. Schlenk and Ernest Hill have been added to the sales staff of Sono Art- World Wide, the former to work out of the Omaha office, and the latter to be connected with the Minneapolis office. 28 EXHIBITORS HERALD-WORLD December 20, 1930 Producers Expect Too Much From African Market, Says Hayden White Population Only 1,600,000 Out of Twenty Millions, Says RKO Manager — 1 20 Theatres in Chain Now, 20 Added in Past Year (Special to the Herald-World) ^TEW YORK, Dec. 18. — American producers overestimate the possibilities of the African market, expecting too much from a territory which con- ^ tains a white population of approximately only 1,600,000 out of a total of over 20,000,000, said Sidney Hayden, RKO manager for the territory of South Africa, in an interview. BOOKINGS HAYDEN'S territory embraces all of the African continent south of the Equator, an area of some 2,500 miles north from the coast to the equatorial line and stretching entirely across the continent, larger than the United States. 120 Theatres in Chain, 20 New A definite reaction to talking pictures in his territory is noted by Hayden, who super- vises the 120 theatres of the RKO chain, known as Kinema, Ltd. In the past year 20 additional theatres were added to the group, with four more now planned. However, in this connection, he pointed out that no fur- ther building is anticipated since the market there has reached practically a saturation point in the matter of the number of houses. Of the 120, there are 45 or 50 already wired for sound, with additions to the list being made at the rate of one per week. B.T.P., the British De Forest sound system, is used in the circuit. It is expected that certain of the theatres will not be wired at all, since they are either too small or their location does not warrant it. Exhibitors in South Africa, said Hayden, are faced with a serious situation in the mat- ter of import duties, which are equally im- posed on American and English pictures, as well as the few importations from Germany which are shown. The duty, which amounts to approximately $1,400 for the original and three prints on a film of 8,000 feet, is partially caused by reason of the fact that' the farm group, in power in South Africa, holds that the town population, which forms the principal audience of the theatre should pay by taxation for its privilege. Calls Audience "Hypercritical" Hayden termed the South African audi- ence as "hypercritical," commenting further on the statement that a saturation point has very nearly been reached in the matter of theatres, he noted that where heretofore pro- grams were changed once every fortnight, and then weekly, it has lately been necessary to make the change semiweekly. An additional charge is exacted from the exhibitor for a censoring fee, which, added to the rate of 6 cents a foot import duty on sound films and 4 cents a foot on silent, imposes a heavy burden on the theatre op- erator in the territory. Audiences there, said Hayden, are much Knock, Knock! And Film Shows Why (Special to the Herald-World) NEW YORK, Dec. 18. — T. A. Boyd, of the General Motors re- search laboratories, described motion pictures which show the nature of the knock in an automobile motor before the American Chemical So- ciety. It seems that a narrow quartz window was put in the cylinder head, and through it was photographed the flame from the spark plug as it moved from the point to the other end of the combustion chamber. like those in any other country, demanding good pictures, with no particular choice for any one type. He did state, however, that just now musical films are having a great vo?ue in South Africa. The RKO manager makes his headquar- ters in Johannesburg. The principal cities in which theatres of the chain are located are Cape Town, Kimberly and Pretoria in ad- dition to Johannesburg. Cape Town, which has the largest white population of any of the cities, has only 100,000 whites, which in- dicates the decided limitations of this vast territory as a market for films. Plan Campaign for Modifying "Blues" In Quaker State (Special to the Herald-World) PHILADELPHIA, Dec. 18.— A campaign for modification of the Sunday Blue Laws is reported to be planned for a meeting to be held in Harrisburg within the next two weeks, which will be attended by repre- sentatives of many cities and towns of Pennsylvania. This was announced on the occasion of a visit in Philadelphia of three members of the Pittsburgh City Council Blue Laws Committee. They were Councilman Harry J. Little, chairman; M. J. Muldowney and Clifford B. Connolly, who were accompanied by M. A. Musmanno, a member of the State Legislature from Allegheny County and a vigorous fighter for Blue Law repeal. The Pittsburghers held a conference with Mayor Mackey and members of Phila- delphia's City Council Blue Law Committee. At the Harrisburg meeting plans will be laid for a campaign among members of the Pennsylvania Legislature for modification of the Blue Laws. Pathe A contract just signed calls for the play- ing of Pathe features in 130 houses of the Fox West Coast circuit. Among the im- portant situations included are: Butte, Great Falls, Missoula, Boise, Pocatello, Eugene, Aberdeen, Everett, Yakima, Berke- ley, Fresno, Oakland, Cheyenne, Pasadena and San Diego. Sono Art-World Wide Budd Rogers, sales director, has compiled a report which indicates that in the past 60 days, 1752 exhibitors, including 32 cir- cuits, have signed contracts to play the en- tire program of Thrill-O-Dramas. The series includes 10 features, and the report shows that the company already has 17,520 playdates guaranteed for them. Big 4 A deal has been closed whereby the Westerns of this company will play Warner Brothers houses in the following towns in Indiana: Elkhart, Goshen, Hammond and Indiana Harbor. The Paramount Publix house at Lynch- burg, Va., has booked both series of all talking Westerns, through the Gold Medal Film Corporation. Film Accounting Service To Expand; Will Cover All Exchange Centers Claud Saunders, general manager of the Federal Theatrical Accounting Service, Inc., this week announced an expansion program which will put branch offices of his com- pany in practically every exchange center of the country. At the present time_ the concern has units in 16 of the larger cities. Federal Theatrical Accounting Service is an organization whose representatives check grosses for producing companies which release pictures on a percentage basis. The company does not confine its business to film interests, however. It also handles the grosses on any public perform- ance at which an admission price is charged. The home office is in Chicago. Harry A. Ross is president of the firm. Both Saunders and Ross held executive positions with Paramount for a number of years. Ufa Adds 2 New Houses To German Theatre Chain Two new and modern cinemas, one in Leipzig and the other in Breslau, have just been added to the chain of Ufa theatres in Germany. The Gloria Palast at Leipzig has a seating capacity of 1200 and is one of the most modern and best equipped houses of Germany. The Deli theatre, Breslau, also seats about 1200 persons. It was erected by Prof. Polzig, one of Ger- many's leading architects, and is likewise equipped with the latest improvements. Theatre Collects Old Clothes for Unemployed (Special to the Herald-World) HAMILTON, ONT., Dec. 18. — Two thousand bundles of old clothes, brought to the Capitol theatre by children, have been given to the unemployed here. Leonard Bishop, manager, gave an "old clothes matinee" for Harold Lloyd's "Feet First," for juveniles. All who brought used garments were admitted free. Newspapers were generous with publicity. O'Donnel to Atlanta (Special to the Herald-World) NEW ORLEANS, Dec. 18. — Robert O'Donnel, divisional director of the Saenger division Publix this city, has been trans- ferred to the Georgia-Florida section; with headquarters in Atlanta; he is succeeded by William Jenkin, formerly with the Lynch Enterprises, a Saenger subsidiary, handling real estate for Publix. Opens New Box Office (Special to the Herald-World) SAN ANTONIO, Dec. 18.— The Texas theatre, a Publix house, opened a new box office and arcade on North St. Mary's street here last week, which is boosting the thea- tre receipts and is the second of its kind in the Alamo City. Estelle Taylor's Grandfather Dies WILMINGTON, DEL.— Charles C. Barrett, grand- father of Estelle Taylor, actress, died here this week. He was 78 years old. I December 20, 1930 EXHIBITORS HERALD-WORLD 29 // CHIC" CHATS NEW YORK. PHE New York Times, in the "Topics of -*■ the Times" column on the editorial page, not long ago ran a comment concerning the motion picture industry in general, saying in part, "The honorable tradition of the theatre has no counterpart in the movies." The occa- sion for the article was a dinner given in honor of Daniel Frohman, one of the grand old men of the legitimate stage who since, by the way, has had the unfortunate experience of having been struck by an automobile suf- fering severe injuries from which he is lecovering. The comment goes on to say : "He has made no superproductions. He is not paying fabu- lous salaries to a handful of blondes and men's fashion models for yodeling into a recording machine. He is not even blessed with a fa- mous brother or sister in the movies to make his name known. He had an advantage, which it would probably not occur to Hollywood to point out, of the personal touch. "Some day Hollywood may offer similar homage to a beloved leader, but it is difficult to imagine such genuine sentiment evoked by a megaphone and a reel of celluloid." The writer of that criticism, whoever he may be, seems obviously to have been laboring under some sort of mental strain in respect to the motion picture art. How many laymen, entirely dissociated with the stage, know Daniel Frohman? Of course, he is known and loved, and rightly, within stage circles. But how does the writer of the above comment know that such respect and homage are not paid to many a figure, director or producer, in filmdom's Hollywood. Furthermore, he seems to overlook the fact that no matter how many super-productions are made, no matter how many blondes and "fashion models" are seen in pictures, the mo- tion picture industry has accomplished a great thing in the world in its ability to supply lively entertainment, or finely played drama, or any- thing the stage has yet been able to offer the public, and at an admission rate which brings it within the reach of everv man and woman, no matter what their circumstances. The legitimate stage has been in active operation for centuries, the motion picture for only a few decades. Traditions are not established and developed over night, and yet the screen has its fair share, and more, of names which will live in the industry and the minds of the public long after their owners are dead. AAA George Arliss has pointed out one essential difference between acting on the legitimate stage and before the camera. In the former case, when a new individual appears on the scene as the play progresses, it is necessary for the actor to pause in order to enable the audi- ence to shift its attention to the new arrival, accommodate itself to his person on the stage, and then return to the center of the stage for the continuation of the scene. In the making of a film, however, the action on the part of the actor is more rapid, since, due to the per- spective, so to speak, from which the motion picture audience is viewing the play, they are able to take in the appearance of new indi- viduals on the scene without a definite shift of attention to the wings and back to the center. AAA Colin Clive, who played so well in "Jour- ney's End," Tiffany picture, as the nervous" Englishman, Captain Stanhope, is about to open Broadway in a new stage play, in which he portrays the part of a German officer. AAA "Shipwreck" Kelly has given up his lease on the apartment at the top of the Paramount Hotel flagpole. Probably he was dissatisfied with the heating service. "CHIC" AARONSON. exclusive first-run showing in Portland of Paramount and First National pictures, and will continue to show at the Fox Broadway both Fox and Metro-Goldwyn-Mayer features. 20 Millions Figure in Leasing Of Seven Publix Houses by Fox Expect Paramount Theatre at Portland Will Become Ace House of West Coast Circuit, with Fanchon & Marco Ideas and 12 -Piece Orchestra — Seven Theatres in Four Cities in Deal [By Special Correspondent to the Herald-World] PORTLAND, ORE., Dec. 18. — -Properties of a value estimated to approxi- mate twenty millions are represented in the deal whereby Fox West Coast has acquired 20-year leases on the Publix theatres now being operated by Publix in Portland, Seattle and San Francisco. The deal, announced in the Herald- World last week, was confirmed here by Floyd S. Maxwell, Oregon division manager for Fox West Coast, and includes seven theatres, one of them under construction. The transaction is one of the most impor- tant consummated on the Pacific Coast, and brings into the Fox West Coast fold the Paramount and Rialto theatres in Portland, the Paramount theatre in Seattle and the Paramount, St. Francis and California thea- tres in San Francisco. The new $2,000,000 theatre under construction by Publix theatres in Oakland also is included in the deal. Paramount Seats 3,028 In Portland, the properties involved are estimated at more than $3,000,000; in fact, the Paramount theatre, which was built here two and a half years ago, represents an in- vestment of nearly that amount, with fur- nishings and equipment $1,700,000. The in- terior furnishings and equipment are of the latest in beauty and luxury. The theatre opened to the public in May, 1927, and is the largest theatre in the Far Northwest, with a capacity of 3,028 seats. The Rialto theatre, included in the deal, was acquired by Publix theatres from the Helig Theatre company nearly two years ago, and is one of the oldest theatrical landmarks in the Pacific Northwest. It was completely renovated and refurnished when taken over. Paramount to be Ace House The policies to be pursued by Fox West Coast theatres in the operation of the two newly acquired theatres here will be an- nounced by Oscar S. Oldknow, head of Fox West Coast Theatres, upon his return to Los Angeles. It is practically assured, however, that the Paramount theatre will be known as the ace house in the West Coast theatre operation, and doubtless will house the Fan- chon & Marco Stage Ideas and a 12-picce orchestra, as features of the program, while the Fox Broadway will revert to straight pic- ture programs and the Fox Hollywood will continue as a subsequent run house. These changes would become effective on January 1. The Fox organization also has acquired the Davis Petitions Court to Reverse Decision on RCA (Special to the Herald-World) PHILADELPHIA, Dec. 18.— It is under- stood that James W. Davis, Democratic can- didate for president in 1924, and also counsel for RCA, has petitioned the U. S. Circuit Court of Appeals of Delaware to reverse a decision by the U. S. District Court that his client violated the Clayton anti-trust law in acquiring a dominant con- trol of the radio tube business by a pooling of its patents with those of General Electric, Westinghouse and nearly a score of other companies. The case is said to involve several millions of dollars and is expected to carry to the Supreme Court. Lucky It Wasn't One of Tom's Bullets (Special to the Herald-World) ST. LOUIS, Dec. 18.— Tom Mix and the St. Louis theatre have settled out of court the $25,000 damage suit hied against them about two years ago by Mrs. Fern Webb. The amount paid to Mrs. Webb has not been re- vealed, but her attorney, Robert J. Callahan, said the settlement was "for a substantial amount." Mrs. Webb based her damage suit on injuries she alleged to have sus- tained about two and a half years ago while attending a performance at the St. Louis theatre. She claimed that a fragment of a target at which Mix was shooting Hew off and struck her right eye. Mix was appearing in a vaudeville act at the theatre at the time of the mishap. Columbia Opens New Mexico City Office; A. L. Kalh Manager (Special to the Herald-World) NEW YORK, Dec. 18.— Following its plan for an enlarged international distributing organization, Columbia Pictures has opened an office in Mexico City, to be known as Columbia Pictures Sociedad Anonymas. Lou Goldstein, newly appointed sales man- ager for Latin American countries, and Harry Brunet, manager of exchange operations, are at present in Mexico City in connection with the establishment of the new branch. Gold- stein will supervise the sales end and Brunet will install an accounting and distributing system similar to that used in this country. A. L. Kalb, formerly associated with M G M in the territory, has been appointed sales manager of the new office. Dallas Arcadia Theatre Is Being " Acousticized" (Special to the Herald-World) DALLAS, Dec. 18. — Work of reconditioning its walls and ceiling with acoustical treatment that will make its sound qualities as near per- fection as possible is now under way at the Arcadia theatre and installation is expected to be completed within two weeks, it was an- nounced by Walter Akin, manager of the theatre. The inception of sound and its adop- tion as the prime factor in modern cinema entertainment has revolutionized the con- struction problem of theatre builders, Mr. Akin pointed out. 30 EXHIBITORS HERALD-WORLD December 20, 1930 Allied Is All Set to Fight Any Return to Advance Deposits Board Rejects Gabriel Hess' Draft of Results of 5-5-5 Conference — Allied Leaders Also Charge Copyright Protection Bureau Has Exceeded Authority (Special to the Herald-World) NEW YORK, Dec. 18. — Any return to the deposit system as a sequel to the United States Supreme Court rulings against the Credit Committee system and the arbitration clauses of the uniform contract will mean a fight with Allied States, according to a decision of Allied leaders as announced by Abram F. Myers, president and general counsel. The board also voted to reject Gabriel Hess' draft of the results of the 5-5-5 con- ference on the new contract. The members of the Allied Board decided to protest against any requirement by dis- tributors that exhibitors rent newsreels and short product in order to obtain long fea- tures. It was charged that this was being done, with the result of forcing exhibitors to book more shorts than they needed and preventing them from doing business with producers making only short product. _ Myers was asked to investigate the activi- ties of the Copyright Protection Bureau after board members had declared the bu- reau had exceeded its authority. At the same time they emphasized that they held no brief for bicycling. Myers also was requested to otbain as- surance from the Federal Theatrical Ac- counting Service and from distributors using the service that the information ob- tained by the checking service will not be used by distributors for exchange of price data. Federal's Personnel All Bonded, Declares Ross Harry A. Ross, president of Federal Thea- trical Accounting Service, commenting on the Allied action, told the Herald- World in Chi- cago what he had emphasized at the time the first announcement regarding the company was made, that the concern has no connection whatever with the distributing corporations and that all its information is absolutely confidential. "Federal Theatrical Accounting Service is independently owned and operated," Ross stated, "and in no way connected with film companies. The personnel is bonded and the affairs of the bureau are strictly con- fidential. An affidavit supporting this statement is available to anyone." Lichtman Addresses UA Sales Group in Chicago Al Lichtman presided over a midwest United Artists sales conference at the Hotel Black- sone, Chicago, on Sunday, December 14, and told the Chicago convention essentially what he had told the group in New York the pre- Swedes Laud York In Cable to Zukor (Special to the Herald-World) NEW YORK, Dec. 18. — Adolph Zukor, president of Paramount Pub- lix, has received a cable stating that the independent film exhibitors of Sweden passed a resolution at their annual winter convention in Stock- holm warmly praising the services of Carl P. York, Paramount general manager for Scandinavia, on behalf of the motion picture industry of Sweden. vious Sunday : that the accession of Samuel Goldwyn to the Art Cinema production post marks a new era in United Artists history. Those present included H. L. Gold, Ben Fish, Fred Zimmerman, C. E. Smith, Jack Kaplan, Clifford E. Almy, E. Kempner, S. Schonfeld, E. Stewart, Carl Weinberg, Walter Loewe, Louis Geiger, R. Shallenberger, M. R. Barnett, William Elliott, S. Horowitz, Charles Kranz, J. D. Goldhar, A. M. Goodman, Ed- ward Grossman, Sam Gorelick. Doak Roberts, Wm. Truog, T. R. Thompson, Al Hoffman, D. V. McLucas, Jerry Marks, A. Gonsior, M. Hellman, E. Pickler, A. Buchanon, H. Malone, Calvin Bard, H. R. Barker, M. S. Frankle, L. Ringler, F. A. Rohrs, A. Kent, R. Abelson, W. Arnold, Geo. McBride, H. Pitner, J. Can- tor, H. Rees and Wm. Scott. Film Colony Plans To Rebuild Homes Destroyed in Fire (Special to the Herald-World) LOS ANGELES, Dec. 18.— Members of the motion picture colony of Malibu Beach are planning to rebuild the eighteen homes destroyed in Monday's explosion and fire which caused a loss estimated at $80,000. Among those listed as having suffered losses are A. L. Rockett, Leo McCarey, George De Sylva, Allen Dwan, James Mal- colm Taylor, Marie Prevost, Louise Fa- zenda, Oliver C. Marsh, Ben Hendricks, Jr., and Frank Fay. The blast occurred near the home of George De Sylva, of De Sylva, Brown and Henderson, and the residence soon was ablaze. The flames then spread rapidly. A similar fire in September, 1929, also caused a heavy loss. British Company Gives Two Films for Benefit (Special to the Herald-World) TORONTO, Dec. 18.— British International Pictures, Ltd., has donated two feature films, through Regal Films, Ltd., Toronto, for the benefit performance in Loew's Theatre, To- ronto, on Friday, January 9, under the direc- tion of Manager Jules Bernstein as a boost for the workless. The pictures are "The Middle Watch" and "How He Lied to Her Husband." The former was one of the British pictures presented at the gala performance in London, England, for the premiers of various Domin- ions who were in attendance at the Imperial Conference. Exhibitor Group Donates $1000 for Unemployment (Special to the Herald-World) CINCINNATI, Dec. 18.— The Greater Cincinnati Motion Picture Exhibitors' As- sociation has donated $1,000 to the Board of Public Welfare to be used in connection with the unemployment situation here. Know Your Exchange —Managers— The exchange manager is the direct contact between exhibitor and distrib- utor, and therefore it is to their mu- tual advantage to know each other. The Herald-World presents a series of brief sketches of exchange managers and their outstanding activities in the motion picture field. SA. SHIRLEY, district manager for • Metro-Goldwyn-Mayer, with headquar- ters in Chicago, had his first experience in the film business with Powers and Henry, Pittsburgh wholesale jobbers of talking machines. This brought Shir- ley into contact with Clark and Rowland, then operating the Pittsburgh Calcium Light and Film Company, and he later became branch manager for that concern at Wilkes- Barre, Pa. When that branch was sold to the Gen- eral Film Company, Shirley continued as manager, but later General Film transferred him to Boston as branch manager. PROJECTIONIST, pianist and manager — that's a part of the varied and inter- S. A. ShirUy esting experience in V. Dixon the motion picture business that has been acquired by V. Dixon, Calgary branch manager for R K O Distributing Corporation in Can- ada. And he has been in the film trade for more than twelve years. Dixon was born in England in 1896, and was educated at the B u r 1 e y grammar school. It was in 1913 that he came to Canada, and then followed with two years of service in the Royal Air Forces. D B. BINNS, sales manager of the Phila- -»-V« delphia area of Warner Brothers, a new position created at the time of the centralization of the sales forces of War- ner, First National and Vitaphone, started in the mo- tion picture trade in Philadelphia in May, 1914, with Tri-State Star Feature Com- pany, owned and operated by his brother, W. R. Binns. In 1916 R. B. en- tered the employ of V. L. S. E., under the direction of J. S. R. B. Binns Hebrew. This com- pany afterward became known as Vitagraph. December 20, 1930 EXHIBITORS HERALD WORLD 31 NEW PRODUCT This department does not attempt to predict the public's reactions to pictures. It does, instead, present detailed and accurate information on product, together with the frank and honest opinion of the reporter. THE BACHELOR FATHER MISTAKEN IDENTITY! Produced and distributed by Metro-Goldwyn-Mayer. Director, Robert Z. Leonard. From the screen play by Lawrence E. Johnson. Gowns by Adrian. Cameraman, Oliver T. Marsh. Sound engineer, Douglas Shearer. Art director, Cedric Gibbons. Film editor, Harry Reynolds. Cast: Marion Davies, Ralph Forbes, C. Aubrey Smith, Ray Milland, Guinn Williams, David Torrence, Doris Lloyd, Edgar Norton, Nina Quartaro, Halliwell Hobbes. JVTaRION DAVIES' latest, "The Bachelor Father," is a laughable farce, filled with un- usual situations. At the same time, it carries a touch of pathos in some sequences, giving Miss Davies an admirable opportunity to dis- play the full range of her emotions. As a climax, a thrill is offered with the crash of a trans-Atlantic airplane. The story is obviously built for the star, and her personality stands out above others in the cast. However, C. Aubrey Smith, as the bache- lor father, gives a convincing portrayal of an old man with a grouch who gradually drops his aged outlook on life when surrounded by youth. The picture gives the audiences plenty to chuckle over. The plot is built on a rather sophisticated theme which Leonard has han- dled delicately. C. Aubrey Smith, British peer, decides to round up all his children, situated in different parts of the world. Three put in an appear- ance— two girls and a boy. Miss Davies is the sophisticated, slangy daughter of an actress and, supposedly, Smith. She organizes the others into "The Sons and Daughters of Sir Basil" and this organization is to decide whether the sons and daughters will accept their father. Eventually they do. Guinn Williams is Marion's boy friend, but he is more like a brother to her. Ralph Forbes is Smith's secretary, and he provides the love interest. Guinn comes to England shortly after Marion arrives and plans to fly back. Marion has a misunderstanding with both Smith and Forbes and decides to fly back to America with Williams. They crash on the take-off. Everything is explained and Forbes gets Marion. The plot is given clever twists by Lawrence Johnson. Dialog is fast and snappy. The story is made convincing by the acting of the sup- porting cast, which is well chosen. As much of the footage is devoted to developing the change of nature in Smith as the result of Marion's attentions, the others spend a com- paratively short time before the camera. Guinn Williams is excellent as the lumber- ing, ungrammatical trans-Atlantic pilot, and Forbes, being British, portrays his part with fidelity. Sound is handled well, reproduction being smooth throughout. Interiors are par- ticularly well done. The preview audience laughed and chuckled HEROINE OF THE WEEK MARION DAVIES displays the full range of emotions, from laughs to pathos, in "The Bachelor Father," M G M production. constantly at the lines and antics of Miss Davies, and the product was well received. The picture is straight, there being no singing or dancing though Miss Davies is cast as a former show girl. — Edward Churchill, Hollywood. REACHING FOR THE MOON EXCELLENT! Distributed by United Artists. Directed by Edmund Goulding. Cast: Douglas Fairbanks, Bebe Daniels, Helen Jerome Eddy, Jane McCloy, Ed- ward Everett Horton, Jack Mulhall, Claude Allister. Music by Irving Berlin. Photography by Ray June and Robert Planck. Sets designed by William Cam- eron Menzies. Story by Edmund Gould- ing. Dialog by Elsie Janis. Douglas Fairbanks' "Reaching for the Moon," received great applause and a fine re- ception at the preview this week in a big Los Angeles theatre. It is a well mounted, extrava- gantly produced picture that contains good music, good dialog and above all a good story and good acting. The laughter in the picture grows from the beginning, when the picture starts out as an unpretentious comedy, and builds into climax with gales of laughter. Edmund Goulding has done what is generally regarded here as a piece of direction he never has surpassed. In the picture Fairbanks plays a young man who is just as active and athletic as in any of his previous pieces. The love story, opening up when Fairbanks deserts a profitable business career to pursue a young woman, brings to the screen a new Bebe Daniels. Bebe has been well chosen for the role and perhaps due to the inspiration of the part, reads her lines and troops her scenes better than she ever has done before. Without question there is a lot of light mate- rial in the picture, as there should be in Fair- banks' stories, and every bit of it is put in with a serious purpose. The accomplishment is a lot of laughter and entertainment. The sets in the picture are worthy of con- siderable commendation. They are beautifully dressed and expertly designed. A cast with such people as Horton, Mulhall, Claude Allister and Helen Jerome Eddy in sup- porting roles is almost certain of the reception this picture received. The work of Horton is especially mirth provoking. — Edward Churchill, Hollywood. A INSPIRATION SOPHISTICATED! Produced and dis- tributed by Metro-Goldwyn-Mayer. Di- rector, Clarence Brown. Dialog, Gene Markey. Cameraman, William Daniels. Sound, Douglas Shearer. Gowns by Adrian. Art director, Cedric Gibbons. Cast: Greta Garbo, Robert Montgomery, Lewis Stone, Marjorie Rambeau, Judith Vosselli, Beryl Mercer, John Miljan, Ed- win Maxwell, Oscar Apfel, Joan Marsh, Zelda Sears, Karen Morley, Gwen Lee, Paul McAllister and Richard Tucker. B, ►ACKED by a cast which reads like a "Who's Who" in talking pictures, Greta Garbo again gives an exceptional performance in "Inspira- tion," a sophisticated story of Parisian life. While the character she portrays has not the strength of "Anna Christie," Miss Garbo gives it all her artistry and the result is a gripping picture. The end of the story was disappoint- ing to those who like to see her find happiness before the final curtain, but Clarence Brown decided to be convincing and logical instead. Adrian deserves praise for his costuming of the star and others of the cast. Miss Garbo, in well executed creations, is revealed in her full beauty. And, again, in poorer costume, she is revealed as having a rare beauty no matter what the costume might be. There were two moments in the picture which stood out and which brought back the tremendous power of situation which the screen had also in silent days. The first concerns Lewis Stone. He has given a check to a woman he has loved but loves no more. She, un- fortunately, still loves him. After he has told her, delicately, that he is through with her, he walks down a long flight of stairs from her apartment door. He walks into the street — and 32 EXHIBITORS HERALD-WORLD December 20, 1930 finds her crumpled, lifeless body on the side- walk. Again, Robert Montgomery and Miss Garbo walk into the woods. They have loved, they still love, and they realize that their love is hopeless. Autumn is in the air so strongly that one can feel it. The trees are almost bare, and dried leaves fall into still water, symbolic of the mood of the two players. The story deals with two characters only. The others in the play do things, but do them only for effect they have on Montgomery and Miss Garbo. The theme is one which is neces- sary to the Garbo personality — it is the tale of a woman tremendously in love who is willing, because of that love, to sacrifice. Montgomery is the boy — the student — who meets Garbo, the model, the demi-mondaine, and loves her almost at sight. He sees life and love through the eyes of youth. Garbo, on the other hand, has fascinated many men, but has loved none. Love, which is quite un- explainable to her, attracts her to the student and away from all of the sophistication of artistic Paris. Montgomery learns that there have been other men — men who have exacted the utmost from her, and the shock disillusions him but does not shatter his love. He turns from her. She sacrifices those things which have been hers, nearly starves to death, and finally wins him back — but not for long. He follows the accepted, conventional course, becomes engaged to his childhood sweetheart, and is about to marry her. The death of Lewis Stone's mistress frightens him and he flees to Garbo. He falls asleep in her arms by her fireside. At the dawn, she slips away from him to go to Paris and marry, as he will marry, someone she does not love, because she realizes the futility of loving him. The contributions of Stone, Tucker, Judith Vosselli, Marjorie Rambeau and others cannot be overlooked in estimating the value of the product. Brown in shaping a smooth picture had ample first rank material with which to work. Deft touches and shadings of sound and camera also contribute to the making of "In- spiration," a study in gray. — Douglas Hodges. Hollywood. A CAUGHT CHEATING SIDNEY AND MURRAY. Produced and distributed by Tiffany. Directed by Frank Strayer. Story by W. Scott Dar- ling. Dialog and screen play by Frances Hyland and Darling. Cast: Charley Mur- ray, George Sidney, Nita Marfan, Robert Ellis, Dorothy Christy, Bertha Mann. HERO OF THE WEEK G, rEORGE SIDNEY and Charlie Murray ap- pear together in as laughable a comedy as Tiffany has turned out in many years. Its humor is spontaneous and the story contains enough fresh incident to carry it along rapidly. The two comedians appear in most of the scenes and show to great advantage that their Jewish and Irish characterizations are as suit- able to the microphone as to the camera. The director has taken some liberties with the Irish characterization. It is well that he has. Instead of Murray appearing as a broad spoken, exaggerating son of Erin, he is a suc- cessful business man with a million dollar con- tract to be let. Sydney wants the contract and agrees to en- tertain his prospect in high fashion. That develops the big situation of the story. It is that of two gentlemen masquerading at a cos- tume ball and becoming involved with the wife of a gang leader. The gang leader, a jealous one, orders the two to be taken for a ride. It ends in a shooting match in a ware- house where all the gangsters are killed and the comedians escape. It's light, of course, and it is at the same time wfll worth the money that apparently has been spent on it. It has good dialog throughout and has a snappy, breezy style that adds greatly to its entertainment. — Douglas Hodges, Hollywood. DOUGLAS FAIRBANKS, mho again excels in "Reaching for the Moon," an all-around good production from United Artists. FIGHTING THROUGH FAST WESTERN! Produced and dis- tributed by Tiffany Productions. Direct- ed by William Nigh. Story by John Francis Natteford. Editor, Earl Turner. Cameraman, Arthur Reed. With Ken Maynard, Jeanette Loff, Wallace MacDon- aid, Carmelita Geraghty, William L. Thome, Charles L. King, Tom Bey. Re- lease date, December 16, 1930. Footage, 5200. Hi . ERE'S an action Western from the word go. Plenty of good oldstyle gun play, fast riding, the villain, and the hero with the girl who misunderstands the situation but learns the truth at the end, are all in the film. The young- sters, and probably a number of youngsters not so young, will devour this one and ask for more. Ken Maynard, the star, makes a fine appear- ance as the hard riding, fast shooting cow- puncher who has gone to California to dig for gold with his partner. The owner of the town saloon and his unscrupulous henchman have designs on the mine, and attempt to acquire a half interest by beating the partner in a crooked poker game with the half interest at stake. May- nard breaks up the game just in time. The partner's sister arrives to find her brother shot, and is led to believe Maynard is the murderer. The remainder of the film is con- cerned with the latter's finally successful effort to prove his innocence, and at the same time, revenge the death of his partner. Incidentally, he is more than slightly interested in the girl. He accomplishes all he attempts, and before he does, the audience is treated to some riding, shooting and a finish scrap in the saloon be- tween the owner and Maynard, after the former had killed his employe for double crossing him, that is apparently the real goods. They seem to make no effort to "pull their punches" and it puts a real finishing kick into a Western that has plenty already. Tarzan, Maynard's white horse, really should have a place in the cast. He is not only a beau- tiful animal, but is perfectly trained, which enables Maynard to pull some tricks which, though not necessarily new in Western pictures, should nevertheless give the youngsters some- thing to talk about for a few days. Jeanette Loff plays the sister of Maynard's partner, and is quite competent and decidedly attractive in her role. The partner is played by Wallace MacDonald, who handles his part well in the few opening scenes in which he is seen. He is particularly good during the poker game, where he is supposed to be intoxicated and in danger of losing his half of the mine in the crooked game. Carmelita Geraghty, in a minor part as the dance hall girl in the saloon, is capable. Wil- liam L. Thorne as the saloon owner and Charles L. King as his double crossing employe are both good, particularly Thorne. The entire film is of course Maynard, but that is no hardship on the audience, since he performs well, looks the part and has a pleas- ing voice. Photography is excellent, with ad- vantage being adequately taken of the possibili- ties for Western scenic shots. Direction is good, holding the action to a fast pace throughout. The small boys particularly, and perhaps the adults as well, should get a real thrill out of this Western.— Charles S. Aaronson. New York City. A REDUCING COMEDY AND PATHOS! Produced and distributed by Metro-Goldwyn-Mayer. Directed by Charles F. Riesner. Dialog and continuity by Willard Mack and Beatrice Danyard, with additional work by Robert E. Hopkins and Zelda Sears. Photographer, Leonard Smith. Cast: Marie Dressier, Polly Moran, Anita Page. William Collier, Jr., Lucien Littlefield. Sally Eilers, William Bakewell, Billy Naylor and Jay Ward; TOLLY MORAN and Louise Dressier follow "Caught Short" with "Reducing," and give the customers an evening of laughs and tears, one right after another. The action revolves mainly about a beauty parlor which Polly operates, but the story itself has very little to do with the efforts of either Polly or Marie to get thin. There is plenty of plain, homely humor, plenty of slap-stick, and a tear or two in the product. Polly falls into a mud bath with her clothes on, Marie hits her in the face with a chocolate pudding, and Billy Naylor gets his foot stuck in a cuspidor. Polly's characterization is that of a small town girl who went to New York and made good as the proprietress of a beauty parlor. She feels her importance and her success. She sends for her sister, Marie, who has been living in South Bend with her husband, a mail clerk, her daughter, and two impish youngsters. Marie and her family represent middle class Mid-westerners who haven't traveled and for that reason wreak havoc in a pullman. Polly and Marie have their differences, most of them centering around their daughters. Polly's daughter has been going with William Collier, Jr., a wealthy young man, and Marie's daughter, Anita Page, takes him away. Polly's daughter, Sally Eilers, loves not wisely but too well. The tangle is all straightened out finally. Polly and Marie making up, Anita Page finding happiness with William Bakewell, and young Collier marrying Sally Eilers. Two scenes reveal Miss Dressier as an artist December 20, 1930 EXHIBITORS HERALD-WORLD 33 of outstanding merit. One shows her forgetting her gruff exterior to open her hart to aid Sally, and the other is of her appeal to Collier to marry Sally. Lucien Littlefield, as the mail clerk and hus- band of Marie, gives an excellent interpretation of his part. The youngsters, Bakewell, Miss Eilers, Collier and Miss Page, follow through with good portrayals. The beauty parlor settings are lavish and are well photographed. Practically all of the se- quences are interiors, and all are extremely faithful. Sound is smooth throughout, the microphones getting the best out of all voices. There are many clever lines and fresh gags, and while in some of the places there was little more than chuckles from the preview audience, the picture in general is very well received. Riesner has put two ordinary families onto the screen with the utmost faithfulness of portrayal. — Edward Churchill, Hollywood. THE TRUTH ABOUT YOUTH GOOD DRAMA! Produced and dis- tributed by First National. Directed by William A. Seiter. From stage play "When We Were Twenty-one" by Henry Osmond. Adapted by W. Harrison Or- kow. Dialog by W. Harrison Orkow. Editor, Frederick Y. Smith. Cameraman, Art Miller. With Loretta Young, David Manners, Conway Tearle, J. Farrell Mc- Donald, Harry Stubbs, Myrtle Stedman, Myrna hoy. Release date, November 30. 1930. Footage, 6235. HERO OF THE WEEK B, ►ASED on the stage play, "When We Were Twenty-one," by Henry Osmond, this is good drama, which gives every evidence of compe- tent direction, and an intelligent adaptation for the screen. The cast is excellent, particularly in the person of Conway Tearle as the guardian of the boy who loses his head. David Manners also gives an unusually fine performance as that boy. The story is probably a familiar one to many people, concerning the boy who has been under the care of three guardians, and is particularly close to one, Conway Tearle. He disappoints the girl he is supposed to marry and the others when he fails to appear for his birthday dinner. He has become involved with a dance hall girl who has designs on the money he has made her believe he possesses. On a sudden impulse, he marries the girl, and his guardian, unaware of the changed situation, and in order to save the boy, pays the dancer to appear in public as his fiancee. Loretta Young, who plays the fiancee of Manners, is really in love with Tearle. Her performance, particularly when she is a witness to the intimacy of the dancer and Tearle, is dramatically fine. Eventually, the boy's wife of a day discovers the truth concerning the state of his finances and ejects him. She eliminates herself as a factor in the situation when a former lover of her Continental days appears on the scene with a regained fortune. It is only through the effort on the part of Tearle to save the ward who is apparently very dear to him, that the guardian realizes that he is really deeply in love with the young girl whom he had long ago chosen as the pros- pective bride of the boy. Settings are confined almost exclusively to interiors, either in the cabaret in which the dancer appears, or at the home of Conway Tearle. Photography is good, though there is comparatively little call for exceptional scenes of any kind. Loretta Young is sweetly attractive, and J. Farrell MacDonald and Harry Stubbs as the others in the triple guardianship are fine. Myrna Loy's efforts to appear seductive as the dancer are not entirely convincing, nor is her singing voice all that might be desired. This is throughout an appealing film, pos- sessing an excellent story with intelligence, which should have a very general appeal. Splendid performances in addition make this an entertaining dramatic film, with the action rather confined to the mental than the physical. — Charles S. Aaronson, New York City. J GEORGE BANCROFT gives a convincing por- trayal as the managing editor in Paramount'* "Scandal Sheet." SCANDAL SHEET PRESS DRAMA! Produced and dis- tributed by Paramount Publix. Directed by John Cromwell. Screen play by Vin- cent Lawrence and Max Marcin. Cast: George Bancroft, Kay Francis, Clive Brook, Regis Toomey, Gilbert Emery and Lucien Littlefield. UST as Paramount has done, in part, the life of Arnold Rothstein in "The Street of Chance" and again the life of William Fallon, the noted criminal lawyer, in "For the De- fense," so has the organization used the life of Charles Chapin, the famous city editor of the New York World, who died in Sing Sing prison while serving a sentence for the murder of his wife, as a basis for "Scandal Sheet." Incidents have been lifted selectively from the career of Chapin, whose life was dedicated to the gathering of news. George Bancroft, usually the rough and tumble "he man," plays the lead and plays it convincingly. He has admirable support from Kay Francis, cast as his unfaithful wife, and Clive Brook, who is the other man. It is evident that those who played a part in the construction of the prod- uct either worked on newspapers or made a study of them, for the odor of printer's ink pervades it. Especially good work is apparent in the back- grounds, involving the interior of a newspaper office. Every detail is faithful, from editorial department to press room. As the incidents in the first part of the picture, having been taken from life, ring true, so toward the end of the picture, when Bancroft, forced by his own creed to print all the news, must carry the story of his wife's infidelity, it still rings true. Bancroft, in these sequences, undergoes a terrific mental struggle. He, through intelli- gent acting, brings the fullness of that struggle to his audience. There are touches in the picture which are outstanding in dramatic quality and which pack a terrific "kick" for the audience. One in par- ticular takes place when Bancroft walks the full length of the editorial room to his own office. His staff, impelled by his trance-like attitude, follow him. He enters his office, calls his secretary, and dictates the story of his kill- ing of Brook. He closes his story with "and then he gave himself up." He turns without a word and starts to leave the room. He pauses and orders: "Change 'gave himself up' to 'surrendered.' No use using three words when one will do." Regis Toomey, as the reporter, and Lucien Littlefield, the city editor (Bancroft is manag- ing editor), present creditable performances. Lawrence and Marcin have given those of the cast tremendously powerful lines, and all read them well. Clive Brook has one scene with Miss Francis, involving his proposed departure from New York City because of his love for her, which is especially well done. Interior shots reveal in full the backgrounds which help so much to give the story verity. Sound is well-balanced, with no rough or weak spots. The settings — apartments of Bancroft and Flint — are exquisite. Much of the action, including the shooting of Brook, occurs "off- stage" as in a "legit" play. Cromwell did an excellent job of bringing out Bancroft's love for his business of news- gathering and for his wife. — Edward Churchill. Hollywood. RANGO JUNGLE LIFE! Distributed by Para- mount. Directed by Ernest B. Schoed- sack. Photographed by Ernest B. Schoed- sack. Cast: (Prologue) Claude King and Douglas Scott; (Story Proper) Ali, father; Bin, his son; Tua, the father ape; Rango. the baby ape. EARNEST B. SCHOEDSACK, who gave the world "Grass" and "Chang," came back from Sumatra in August with "Rango," a drama of the fight of natives and wild animals against the terror of the Sumatran jungles, the tiger. After the amazing picture was cut and assem- bled, a prolog was added — and in it lies an explanation of the product and the events in it, which adds greatly to an appreciation of what Schoedsack has done. The prolog deal? with a youngster who shoots at pasteboard tigers until his father comes into his room and, discovering what he is doing, tells him about tigers and the havoc they wreak in Sumatra, as well as in other jungle countries. From this point, the locale changes to the Sumatran jungles, and the story of the primi- tive struggle of a native and his son against the tigers is told graphically and perfectly. The native and his son are not actors, but Schoedsack has been able to overcome any camera shyness they might have and has told the story of their lives in the fastness of Suma- tra. For that matter, Tua, the father orangutan, and his son, Rango, are not actors, either, but, when the picture is finished, you have had their lives, too. The picture is interspersed with closeups of many of the denizens of the jungle, and it appeared as if they had been directed to assume the expressions of fear, happiness, re- morse and abject terror they portrayed. Schoedsack keeps his methods a secret. He has caught the jungle retiring for the night, asleep, and then waking. He not only shows the wild life, but he brings the vast- ness of the jungle, the beauty of Sumatran skies, and the glory of wild places to the screen. He has built himself, in addition to these things, an entertaining story. Ali, the hunter, with his primitive traps and his archaic weapons, hunts tigers. His son helps. One day, Tua and Rango loot his home. He and his son return, set a trap and catch Rango. Rango is domesticated. Ali goes away on a hunting trip. Tigers come. Tua frees Rango, and Rango is chased by a tiger and killed. A water buffalo, domesticated by Ali, kills the tiger after a terrific battle. The final shot is of Tua, broken-hearted, grieving in the top of a tree over the loss of his son. Sound is used plentifully. You hear the chatter of the monkeys, the snarl of the tigers, the baby noises of affection which Rango uses when he plays with his father. The sounds of the waking jungle add half again to the photog- raphy. Some of the shots of the jungles and the 34 EXHIBITORS HERALD -WORLD December 20, 1930 clouds, taken as if the camera were flown over the undergrowth in an airplane but without the customary blur and vibration, are beyond description. Rango is both educational and entertaining. The picture is beautiful. It also reveals the super-human patience of Schoedsack in every foot of display. The audience was fascinated from the start. — Edward Churchill, Hollywood. A SLEEPING PARTNERS FARCE! Produced and distributed by British International Pictures. Directed by Seymour Hicks. From the French comedy by Sascha Guitry. Adapted by Seymour Hicks. Edited by Edward Jons- sen. Cameraman, H. Whedon. With Edna Best, Seymour Hicks, Lyn Harding, Herbert Waring, Marguerite Allen, David Paget. Release date, December 11, 1930. Footage, 6398. OEYMOUR HICKS not only has adapted and directed the film, which is an adaptation of the Sascha Guitry stage farce, but he also as- sumes the leading role. It is typical French farce comedy. By reason of the dialog and amusingly complicated situation it should be very effective on the stage, but seemed com- paratively slow-moving on the screen. Hicks is very capable in his part, putting over the lines with plenty of appetite, with the fairly able assistance of Edna Best and Lyn Harding. There is only one setting, that in the interior of the Paris apartment of Hicks, as the English bachelor who has more than a little flair for the opposite sex, and attempts to interest the wife of a certain bewhiskered Frenchman. The husband is played by Harding, who is made to appear ridiculous as the man who thinks he is fooling his wife, while she in turn is tricking him with the help of Hicks. When the husband suddenly appears at the apartment, Hicks hides the woman in the closet, while he proceeds in a fairly amusing scene to get out of a difficult situation. This is the major part of the picture, and, with only the two characters involved, the film drags. There is little of the action which a motion picture audience expects. Photography is good, with no demands for striking effects. The direction adheres strictly to the stage play. — Charles S. Aaronson, New York City. THE GOB VITAPHONE VARIETIES COMEDY Warner — Talking Hal Skelly is highly amusing in this neat comedy of the gob on shore leave in New York, who has a "line" for every attractive girl he sees, whether it is on top of a bus or in the park. Part of the story concerns a pair of baby shoes which he dangles before the particular girl of the moment as a means of starting the conversation. After he has made a series of dates, the chief petty officer appears on the scene with the news that the ship is sailing for Shanghai the next morning. But Skelly isn't bothered at all, since his copious notebook indi- cates a certain address and girl's name in the Chinese port. New Yorkers in particular will enjoy the familiar settings of Riverside Drive and the bus, and Skelly, in what is practically a one man sketch, provides some good comedy. —Running time, 18 minutes. A EX-MISTRESS SOCIETY DRAMA! Produced and distributed by Warner Bros. Directed by Roy Del Ruth. Dialog and screen play by Charles Kenyon. Cameraman, Chick McGill. Edited by Ralph Dawson. Cast: Bebe Daniels, Ben Lyon, Lewis Stone, Joan Blondell, Natalie Moorhead, Albert Gran, Virginia Fale, Daisy Belmore. A: N ultra-sophisticated drama of the modern day, clevely interwoven with smart comedy. The picture tells a rather risque story in a deli- cate manner. The entire cast showed careful selection and each presented a creditable performance. Lewis Stone is outstanding in his sincere por- trayal of a difficult role. The story is of a beautiful young actress of careless ways, and her love affairs with the junior and senior partners in a business firm. While renewing an old affair with the senior partner (Stone) Bebe meets the junior partner (Ben Lyon) at a weekend party on Stone's palatial yacht — which is the setting for several pulsating situations that typify the pic- ture. It is love at first sight. But rather than break up Lyon's home Bebe turns again to Stone. Meanwhile Lyon and his wife have agreed to disagree and he returns to Bebe. When he learns the truth about Stone his loy- alty to his partner causes him to leave. Next we find Bebe and Stone cruising around the world. He has led her to believe they will be married, but has arranged secretly to bring her and Lyon together again. This he accom- plishes in Monte Carlo and one of the dramatic highlights of the story is his exit from their lives and the picture. Miss Daniels is very much at ease in this type of picture. She wears her gowns with dis- tinction and it isn't hard to see she is really in love with Ben. Del Ruth, by his subtle and skillful directing, has made a class picture of it. The picture contains plenty of good produc- tion value — gorgeous sets and beautiful gowns. — Louise Allen, Hollywood. SEA GOIN' SHEIKS RAINBOW COMEDY Pathe — Talking Emerson Treacy and Ray Cooke are a pair of sailors on shore leave somewhere in the Far East. They manage without any trouble to be- come acquainted with two girls from the sul- tan's harem, and the resulting commotion comes from their efforts to rescue the girls and save their own skins from a pursuing officer of the shore police. There are several fairly amusing spots and a number of good laughs. Mona Rica and Eva Rosita as the harem girls are attractive and Russ Powell is amusing in the role of the angry sultan. — Running time, 18 minutes. A MONARCHS OF THE FIELD GRANTLAND RICE SPORTLIGHT Pathe-^-Talking This is as interesting and photographically excellent as any Sportlight shown. Bird dogs, setters and pointers, lead the way in a hunt for game birds somewhere in the woods of the South. The forest background makes a most appealing and attractive picture and the work of the dogs, as taken by the camera, is almost uncanny in its perfection. The cameraman has caught the animals on several occasions at the moment of a "point," when they do not so much as move a muscle. The dogs are shown in the act of retrieving birds after they have been brought down, with one especially inter- esting shot of the retrieving of a bird from the lake. This should be of universal interest to anyone, and ranks as one of the best numbers of this fine series that this reviewer has yet seen. — Running time, 9 minutes. A AUDIO REVIEW— No. 49 Pathe — Sound The striking and grim beauty of the Labrador coastline is finely pictured in the opening sub- ject of this Audio Review. A huge mass of rock, said to be the highest headland on the Atlantic seaboard, is dramatically effective against a background of sea and sky. Accom- panying music is highly appropriate and adds much to the subject. Of universal interest is a review of the development of the modern play- ing card, showing the peculiar characters used on the cards of centuries ago, each set indicative of the characteristics or royalty of the partic- ular country. An amusing scene, picturing a kitten playing with a white mouse, then in a little squabble with a frog, is a fine animal closeup, which should appeal particularly to the children. On a par with the best of the Audio Reviews. — Running time, 9 minutes. N. Dak. Theatres Plan For Bigger Business; Midnight Shows Popular (Special to the Herald-World) MINNEAPOLIS, Dec. 18.— North Dakota exhibitors will remain open an additional number of nights each week, instead of closing to a greater extent, as they had originally intended. This was the word brought back by M. A. Levy, branch man- ager of Fox Film Corporation, when he returned after a campaign in that state. The favorable crops of the northern sec- tion of the state were a factor in convinc- ing the North Dakotans on the new policy. Levy concentrated his entire sales staff of six men for the drive, and he estimates that he called on 25 per cent of all exhibitors in that state. One thing which has greatly increased box office receipts is the "midnight" shows, which open at 12:10 Sunday nights. This has become a general practice throughout the state, Levy explains. The practice was started about six months ago. Sunday shows are illegal in North Dakota. The exhibitors were found in an optimis- tic mood, and it was the opinion through- out the state that business had shown a decided turn for the better. Theatres which formerly exhibited on one or two nights a week were placed on a schedule calling for three or four shows in the same period. November 10 Levy intends to start a similar drive in South Dakota, extending for two weeks. In addition to all of Min- nesota, North Dakota and South Dakota, his territory includes the northwest corner of Wisconsin Copenhagen Receipts Up (Special from Department of Commerce) WASHINGTON, Dec. 18.— Gross profits of motion picture houses in Copenhagen, Den- mark, for the first three months of 1930 show a IS per cent gain over the same period in 1929. For the second quarter, however, re- ceipts show a slight decrease compared to the same three months of last year. North China Studios Finish First Feature (Special from Department of Commerce) WASHINGTON, Dec. 18.— "Ku Tu Chum Meng," or "A Spring Dream in the Ancient Capital," is the title of the first feature pic- ture produced by Chinese studios in North China. The film was recently given a preview showing at Tientsin by the North China Amusement Company, producers of the picture. Esthonia Bill Asks Film Duty Be Raised 20-Fold (Special from Department of Commerce) _ WASHINGTON, Dec. 18.— Esthonia is con- sidering enactment of a law which provides that the import duties on film be increased 20 times the present rate. It is believed that half the houses in the country will be forced to close if this bill becomes a law. December 20, 1930 EXHIBITORS HERALD-fORLD 35 w HOLLYWOOD Gumbiner Independent Theatre Opens January 1 (Special to the Herald-World) LOS ANGELES, Dec. 18.— "With no affiliations of any kind and ex- hibiting pictures chosen for merit alone," the Los Angeles theatre, owned and operated as an indepen- dent house by H. L. Gumbiner, will open its doors on or about January 1, showing Charles Chaplin's "City Lights." The theatre, located between Sixth and Seventh streets on Broadway, is in the heart oi the downtown district. It represents an investment of $2,- 000,000, has many startling innova- tions, and will seat 2,500 patrons. Hoot Gibson To Do Thrill Films in His Six for Victory (Special to the Herald-World) HOLLYWOOD, Dec. 18.— A series of thrill- ing, red-blooded action stories which will appeal to youngsters as well as grownups is promised by Victory Productions, Inc., follow- ing the signing of Hoot Gibson for a series of six features by M. H. Hoffman, of Victory, Inasmuch as Gibson is a pilot as well as a cowboy, aerial oictures are included on the program. The first picture will be "The Cloud Buster," according to Hoffman. "I've been wanting to do a series of real action stories which I've had in the back of my head for three years," Gibson told re- porters. "This is the first chance I've had to do them." Gibson, in addition to his riding and flying ability, says he will bring boxing, wrestling, archery and pistol and rifle shooting into play in the new Victory series. F. Richard Jones Dies; Once Was Vice President For Hal Roach Studios (Special to the Herald-World) HOLLYWOOD, Dec. 18.— F. Richard Jones, director and once vice president of Hal Roach studios, died here last night of tuberculosis. He has been ill 18 months and during the past year has been confined to the hospital. Bowles Leaves Christie For Radio Transcription (Special to the Herald-World) HOLLYWOOD, Dec. 18— To devote his time to his radio transcription organization, George H. Bowles has severed his connection with the Christie Film Company and with Metropolitan Sound Studios, it was announced this week by William S. Holman, general man- ager of the studios. Al Christie has signed Bobby Vernon as gag man for "The Shotgun Wedding." Schnitzer Will Spend Most of Time on Coast with LeBaron President Will Assume Control of Radio Pictures Studio's Business Matters, Leaving Vice President Full Time for Supervision of Production Activities By DOUGLAS HODGES HOLLYWOOD, Dec. 18. — In preparation for the most significant and ambitious year in its history, Radio Pictures this week issued a statement clari- fying its assignments for studio executives. Under present arrangements, Joseph I. Schnitzer, president of the organization, hereafter will divide his time between his company's studio and home office activities. He will assume control of the studio's increasing business and financial mat- ters and expects to spend most of his time on the West Coast. William LeBaron, vice president in charge of production, will continue in full supervision of all production of Radio Pic- tures. Schnitzer's presence on the Coast at this time is urgently needed because of of the company's elaborate production plans. More money will be spent and more pic- tures will be made than in any previous year. Five or six of next year's produc- tions will go into work prior to the begin- ning of the company's fiscal producing year. LeBaron, relieved of the burden of busi- ness and financial matters, will devote all his time to production activities. Schnitzer will take no active part in the actual work of production. Max Ree, incidentally, has renewed his contract with the organization. He is one of the best known art directors in the industry. Paramount Doing Six Fifty-eight important stage and screen players have been assigned featured roles in six current Paramount products, it was announced this week by B. P. Schulberg, managing director of West Coast produc- tions. Josef von Sternberg, directing "Dis- honored," is using Victor McLaglen, Mar- lene Dietrich, Lew Cody, and others. Wil- liam Powell is being directed by Lothar Mendes in "Ladies' Man." For "Finn and Hattie Abroad," directed by Norman Tau- rog, Paramount will feature Leon Errol, Regis Toomey and Lilyan Tashman. "The Westerner" will star Richard Arlen and will be directed by Edward Sloman. Mary Brian and Eugene Pallette are in the cast. "New Morals," the next Chatterton vehicle, will have Paul Lukas and others. Jack Oakie's next comedy, based on "New Moon," boasts of Frances Dee and Thelma Todd. Edward Sutherland will direct. Columbia Foreigns Columbia Pictures this week started on the Spanish version of "The Criminal Code," with a notable cast, including Barry Norton, loaned by Paramount. It is Co- lumbia's first foreign version. Carlos Villar and Maria Alba play the leads. Ben Pivar will supervise. Phil Rosen will handle general production direction, while Harry Ham, formerly with Paramount, will super- vise dialog. Mackaill-Bacon Again The same combination of director and star which made a box office success of "The Office Wife" for Warner Brothers again will be associated, this time at Radio Pictures studios. The director is Lloyd Bacon and the star Dorothy Mackaill. They will make "Kept Husbands," a play based on the story by Louis Sarecky. Bacon and Mackaill have been loaned, but have not changed studio affiliations. Van Dyke Honored W. S. Van Dyke, globe-trotting motion picture director, this week was presented with a medal award for the outstanding achievement of the year among the mem- bers of the International Adventurers. Van Dyke also is a member. The presentation was made by Col. Edward P. Bailey, who praised Van Dyke for his expedition into African jungles to make parts of "Trader Horn" for M G M. Worst Is Over Following a trip into the East, Roy Del Ruth, Warner Brothers director, declared this week that there is an undercurrent of confidence in theatrical circles that "the worst of the business depression is over." He said that theatrical circles were much less active but that those producers who had ventured onto the legitimate stage were "doing better than breaking even" in most cases. Beaudine Signed M. H. Hoffman, president of Liberty Pro- ductions, announced that William Beaudine had been signed on a long term contract with Liberty Productions as associate pro- ducer and director. His first assignment will be "Women Like Men." Ryia Ready to Supervise 'Sacred Flame9 in German (Special to the Herald-World) HOLLYWOOD, Dec. 18.— John Ryia has completed his assignment as technical super- visor in the German version of "Kismet," directed by _ Wilhelm Dieterle and Curt Rehfeld. Ryia begins similar work shortly on the German version of "Sacred Flame." 36 EXHIBITORS HEKALDWORLD -"PRODUCED BY "-Norman Krasna^ _ December 20, 1930 HOLLYWOOD THIS may be a little late, but it's the best we could do. We had a hard job making it up. It's a Motion Picture Christmas Suggestion List, offered free and gratis by the department as his own Christmas gift — and you're lucky to get that much. A For Charles Chaplin — A specially built home projector which plays sound films exclusively. For Greta Garbo — A photograph of Marlene Dietrich. For Marlene Dietrich — A photograph of Greta Garbo. For Mary Pickford — A ribbon, red, for her hair. For Harold Lloyd — A brand new skyscraper from which he can dangle. This skyscraper should be made exclusively of twenty-ninth stories. For Mitzie Green — A beau. For The Brown Derby — Either a new waitress on Table Three or a can of Quicko Soup Eradicator for Vests and Sleeves. This is important, Santa Claus. For Clara Bow — A bottle of vanishing ink. For Will Rogers — A special type of chewing gum which will register in talking pictures. For Maurice Chevalier — A new straw hat and a reliable French accent, for street wear. For Pathe — A copy of "Auld Lang Syne." For George Arliss — A permanent gold plaque. This will save millions of duplications that will have to be made later. For Irving Thalberg — A rattle, not for him, for the baby. For Arthur Caesar — A Joe Miller joke book, revised edition, 1890. For University of Southern California — A touchdown, please. For Paul Whiteman — A can of helium. For Wallace Beery — A new, shiny machine gun. Bank of Hollywood — Forty bucks, so I can get mine back. For the "Trader Horn" company A centennial exposition. For Santa Claus (darned clever to think of Santa Claus GETTING some- thing once in a while) — a makeup box. For the Hollywood Police Department— Shot guns that shoot simultane- ously at both ends. For the Chamber of Commerce — At least two good oranges, so they can get a picture of them to use in the advertisements for next year. For Al Jolson — A can of blackface remover. For Agua Caliente— Some roulette wheels that work the other way. This is important, too. For song writers— Application blanks in the Salvation Army. For Norman Krasna — A raise, please, for this department. —NORMAN KRASNA. WB Purchases Rights To 'Pleasure First'; Also Buys 'Jackdaw's Strut' (Special to the Herald-World) NEW YORK, Dec. 18.— Warner Brothers has purchased the screen rights to "Pleasure First," novel of New York societv by Mar- garet Fischer, for production next spring. In addition it has acquired rights to the novel "Jackdaw's Strut," by Harriet Henry, which is to be produced as a film under the title, 'Beauty and the Boss." Production is sched- uled to start late in January or early the fol- lowing month. Silvers Back on Coast After Brief Vacation (Special to the Herald-World) HOLLYWOOD, Dec. 18.— Following a brief vacation in the Fast, Moe Silvers, general manager of Warner Brothers Pacific Coast theatres, has returned to the Coast, where he has helped in the completion of plans con- nected with the Warner building program call- ing for an expenditure of $15,000,000 for new houses on the Coast. Wolever in Palm Beach H. A. Wolever, manager of the Strand, New Or- leans, has gone to Palm Beach, Fla., to take charge of the Paramount. New Contract for Stein (Special to the Herald-World) NEW YORK, Dec. 18.— Paul L. Stein, director of Pathe's "Sin Takes a Holiday," has been signed to a new contract by E. B. Derr, president. STAR GAZER HOLLYWOOD. HITHER AND YAWN Joe E. Brown tearing through Hollywood boulevard traffic and getting away with if by making $465 worth of faces at the amused traffic cops — Arthur Caesar paraphrasing Henry Clay and scribbling on his office wall, "I'd rather be right than work" — Don Eddy, paying his own luncheon check at the Radio Pictures cafe, satisfied with himself for having treated himself — Norman Krasna trying to tell a story with no gesticulations — Edmund Lowe slipping away from work at Fox to have lunch with Lilyan Tashman, his wife — Gary Cooper exiting from Paramount for a race to Universal City for a word or two with Lupe Velez — Fifty people trying to figure out who was the blonde young lady with the Marquis de la Falaise de la Courdray the other night at the premiere — Richard Dix, involved in the business of looking tired after completing 'Cimarron" — The weird Bela Lugosi, of "Dracula," in his shirt-sleeves and not looking at all weird — John LeRoy Johnson, Universal publicist, busy reading answers to his form letter asking for constructive criticism for his department — Harvey Leavitt, on his birthday, smiling because Tay Garnett and the Pathe boys have given him a pencil with his name on it, the smile being due to the fact that no one with a conscience will swipe it — Bob Mac- Gowan, the director of kid pictures, stealing out to Lakeside for a round of golf to dodge a million mothers. * * * WATER HOLE There is a district in Hollywood — and the Coast offices of this publication are right in the heart of it — which is called "the water hole." There isn't a body of water within miles. There are, instead, streets and build- ings and parking lots and automobiles. The name, "water hole," originated many years ago when Cahuenga boulevard, from Hollywood to Sunset boulevard, was the headquarters of the cowboys — the movie cow- boys. Today, there are few of them left. However, even today, with the cowboy hotels gone, and with most of the eating houses closed, it is still the "water hole." And, if you ever happen to drift in to see us, you'll see the high-heeled, booted riders standing on the corner waiting for a chance to ride the motion picture plains on the motion picture horses, firing motion picture guns. Cahuenga boulevard is the center of the riding boys today — and was yesterday. No matter what happens to either the cowboys or Caheunga boulevard, it will be "the water hole" for years to come. * * * THE TREND During the past several weeks I have inter- viewed 30 directors, including Edwin Carewe, George Archainbaud, Tay Garnett, Jim Cruze and a dozen others. They are aiming, ap- parently, at just one thing. That is to get as much dialog as possible out of their product, and get in as much more action as possible. All agree that it is far better to have a man fali down and break his arm before an audience than to have someone walk onto the screen and say — "He just broke his arm." All further agree that emotions can be shown — that a story can be told — that the foundation for the weaving of that story can be laid — without columns upon columns of conversation. Directors and dialog writers are getting closer together and are using more blue pencils. All point out the fact — one which for a time seemed forgotten — that the motion picture can give the public more action in one reel than the stage can in a week, or in all time, for that matter. The general trend back to pictures with much silence will be noticed in product which is soon to be released. —CHURCHILL. December 20, 1930 EXHIBITORS HERALD-WORLD 37 Acoustical Society Holds Research Sessions with Cooperation of Academy Delegates Visit Fox Hills and First National Studios — Levee and Coivan Speak (Special to the Herald-World) HOLLYWOOD, Dec. 18.— The Acoustical Society of America, in cooperation with the Academy of Motion Picture Arts and Sciences, on Friday and Saturday of last week held a series of meetings to discuss the latest develop- ments in acoustical research. The occasion was the semi-annual convention of the acous- tical society. Following this, the delegates visited the Fox Hills and First National studios. They also attended the wide film and soundless recording meeting of the Technicians' Branch of the academy held at Universal City Thursday night. The sessions were held at the University of California. Among the Academy speakers were M. C. Levee, production manager of Paramount Publix studios in Hollywood, and Lester Cowan, manager of the Academy tech- nical bureau. Speakers included S. K. Wolf and W. J. Sette, of Electrical Research Products, Inc. ; L. J. Sivian, of the Bell Telephone labora- tories ; F. L. Hopper, of Electrical Research Products, Inc. ; F. L. Hunt, of the Bell Tele- phone laboratories, C. F. Eyring. of the same organization, A. P. Hill, of Electrical Re- search Products, Inc., and S. B. Epstein and J. G. Stewart, of R C A Photophone, Inc. 60 Mexican Exhibitors Give DeMille Gold Medal (Special to the Herald-World) HOLLYWOOD, Dec. 18— In a formal cere- mony at his home this week, Cecil B. DeMille, M G M motion picture director, was presented with a gold medal by representatives of 60 Mexican motion picture exhibitors in token of their appreciation for "The King of Kings," a silent picture which he directed three years ago. The M G M producer-director is the first American executive ever to be so honored by Mexican theatre men. The money was raised through voluntary contribution. The committee in charge of obtaining the medal included such noted exhib- itors as Rodriguez Mermanos, of Monterey; Miguel Sanchez, San Luis Potosi ; Carlos Rios, Puebla ; Isauro Martinez, Torreon, and Jorge and Juan Pezet, Mexico City. Clara Bow and Secretary Named in $400 Bank Suit (Special to the Herald-World) HOLLYWOOD, Dec. 18.— Clara Bow and Daisy DeVoe, her secretary, are named in a suit for $400 brought by the Beverly Hills National Bank this week. The bank claims it paid Miss DeVoe $400 in payment for a Clara Bow check but that the check returned "stopped payment" later. Signs Dorothy Herzog (Special to the Herald-World) HOLLYWOOD, Dec. 18.— Dorothy Herzog, newspaper woman and novelist, has been signed by Jack Cohn, of Columbia, to adapt "Virtue's Bed." It is a special, and is a pic- turization of the New York stage success. Miss Herzog, former motion picture critic, published her first novel last spring. Paramount and Vitaphone Busy Making Films in East Paramount Studio Turning Out "Sex in Business" — D'Arrast to Report at Astoria After Vacation in France — Eighth Of Ripley Varieties Completed (Special to the Herald-World) NEW YORK, Dec. 18.— Both the Paramount studio in Astoria and the Vita- phone Varieties plant in Brooklyn are busy as usual, the former on features and the latter on shorts. At the Paramount workship, the present occupation is the filming of "Sex in Business," the Claudette Colbert feature in which Fred- ric March is playing opposite the French star. Dorothy Arzner, Paramount's only woman di- rector, is handling the megaphone on the pic- ture. The cast includes Monroe Owsley, Charles Ruggles, Ginger Roberts, Yvonne Tay- lor, John Kearney, Leonard Carey, Ralph Mor- gan and Pat O'Brien. Austin Parker penned the story. D'Arrast to Return East Following a vacation in his native France, H. D'Abbadie D'Arrast, who directed "Laugh- ter" for Paramount, will return to resume his labors at the Astoria plant. He recently signed a new contract via cable to handle a production in the spring. Edmund Goulding has arrived in these parts from the Coast to go into conference on the screen version of the successful stage play of Frances Goodrich and Albert Hackett, "Up Pops the Devil." The filming of the play will mark Goulding's affiliation with the Paramount Eastern directorial staff. The tentative cast includes Nancy Carroll, Fredric March and Charles Ruggles. Goulding will prepare for his efforts in connection with the filming of the picture, by a short sojourn in Florida. AAA Eighth Ripley Short in Work Out in Brooklyn, where the Varieties are produced, Roy Mack, one of the star directors, is engaged in putting Robert L. (Believe It or Not) Ripley in number eight of his series of cartoon oddities transferred to the screen. This one will be shot mostly in the outdoors. Taken from the Saturday Evening Post story, "Hello Sucker" by Everett Rhodes Castle, which recently was purchased, has been turned out as a screen comedy, under the same title. Arthur Hurley directed from the script written by Burnet Hershey, who adapted the story for the films. The players include Hugh O'Connell, Roy Faht, Helen Harper, Georgia Payne, and Arline Judge, who was signed by R K O recently for feature parts. A number of New York night club hostesses have been rounded up and shipped over to Brooklyn to supply the necessary atmosphere for "Hello Sucker." Giovanni Martinelli, famous opera singer, has made another short subject for Vitaphone, in which he renders two songs, "Love Is a Garden of Roses" and "Because." This is the second he has recorded. Goulding Completes Another Alf Goulding, the former Coast director, who was brought East some time ago to join the staff of directors in Brooklyn, and has been highly successful in the production of comedies, turned out another last week, called N. Y. Gets Health Film ALBANY. — The state department of health, in an endeavor to teach school children correct posture, has acquired a film depicting faulty postures and showing how they may be corrected. Parrott to Direct Chase — His Brother (Special to the Herald-World) HOLLYWOOD, Dec. 18.— Jimmy Parrott who has been handling Laurel and Hardy, will direct Charlie Chase. Jimmy Home will direct Laurel and Hardy. Parrott and Chase are brothers. "Hot Sand." Among the players are Billy Wayne, Thelma White, the Coast star, Charlie Mack, Detmar Totten and Arthur Uttry. The most popular spot in the studio for visitors, they say, is the glass enclosed booth set high near the ceiling of the huge plant, in which sits the sound engineer checking on re- cording and all the rest of the details which go to make up a talking picture in the modern age. He is the monarch of all he surveys, and there is plenty to survey on a busy set, with carpenters, electricians, players, directors and the general supply of extras not being used at the moment, all occupied in one way or another. Begin 700th Paramount Picture at Coast Studio; It is Powell's Newest (Special to the Herald-World) HOLLYWOOD, Dec. 18.— -With the begin- ning of production work on William Powell's latest film for Paramount, the studio chalks up a record of 700 pictures produced in Holly- wood by the company. The figure includes all features made here since Jesse L. Lasky sent Cecil B. DeMille west in 1913 to make "The Squaw Man" with Dustin Farnum featured. This is an average of more than 41 pictures a year over a period of 17 years, which is considered large in that in the early days here, 20 to 30 films yearly was noted as a full program. Now the Paramount studios turn out some 60 pictures a year or more than one each week. "Ladies' Man" the Powell feature, brings the total of talking pictures up to 95 produced at the studio here. Juvenile Appeal of New Pictures Proves Talking Films Will Stay: D armour (Special to the Herald-World) HOLLYWOOD, Dec. 18.— The fact that "Tom Sawyer" has been an unqualified suc- cess in attracting both children and adults is, to the mind of Larry Darmour, comedy producer, sufficient proof that talking pic- tures are here to stay. This film, Damour points out, is the first big production made for youth, and has, he adds, outdistanced any silent ever made for juveniles. Darmour notes a parallel to this in the short subject field, where the Mickey Mc- Guire comedies and others with similar ap- peal for juveniles have been prominent in drawing children. When talking pictures show such signs of bringing children back to the theatre, then the success of dialog films is assured, he believes. Rufus LeMairs is Given Casting Director Post (Special to the Herald-World) HOLLYWOOD, Dec. 18.— Rufus LeMairs producer and director, who has been associated in the past with several Broadway plays, has been appointed casting director at the Warner and First National studios here. 38 EXHIBITORS HERALD -WORLD December 20, 1930 Herald- World's Production Directory STORY DIRECTOR CHIEF PLAYERS BRAND NAME STARTING DATE Columbia Studios "The Last Parade" "The Criminal Code" Erie C. Kenton Jack Holt Dec. 1 Tom Moore Constance Cnmmings Harry Ham Barry Norton (Spanish version) Dec. 5 . Carlos Villar Maria Alba Pathe Studios "Lonely Wives" Russell Mack Edward Everett Horton Esther Ralston Laura La Plante Patsy Ruth Miller Dec. 4 United Artists No Production Hal Roach Studio Chase Comedy James Parrott Charley Chase (Spanish version) Thelma Todd Dorothy Grainger Kay Deslys Dec. 2 Darmour Studios "Mickey Mc Guire No. 3' Al Herman Mickey McGuire Dec. 3 Radio Pictures Studios 'The Assorted Nnts" "Ladies for Hire" "Private Secretary" "Kept Hus- bands** "Bachelor Apartments" Eddie Cline George Archainbaud Mel Brown Lloyd Bacon Lowell Sherman Bert Wheeler Robt. Woolsey Dorothy Lee Betty Compson John Darrow Gilbert Emery Margaret Livingston Ivan Lebedeff Daphne Pollard Mary Astor Robert Ames Ricardo Cortez Kitty Kelly Katherine Dale Owen Noel Francis Roberta Gale Dorothy Mackaill Joel McCr°a Ned Sparks Robert Mc vVade Clara Kimball Young Mary Carr Douglas Gilmore Lowell Sherman Irene Dunn Nov. 24 Dec. 6 Dec. 10 Dec. 10 Dec. 15 Educational Studio No Production Metro-Goldwyn-Mayer Studios "The Easiest Jack Conway Constance Bennett Wsy" "Parlor, Bedroom Edward Sedgwick Buster Keaton November 3 and Bath" "Gentleman's Fate" 'Let Us Be Gay" Charlotte Greenwood 9ally Eilers Reginald Denny Mervyn Le Roy John Gilbert Anita Page Leila Hyams Louis Wolheim Andre Lui/uet Lil.'t Damita Adolph M«injou (French version) Nov. 24 Nov. 24 Dec. 0 Tiffany Studios "Drums of Jeopardy" ge B. Sc-itz June Collyer Warner Oland Lloyd Hughes Wallace McDonald Dec. 1 STORY DIRECTOR CHIEF PLAYERS BRAND NAME STARTtNQ DATE "The Single Sin" William Nigh Kay Johnson Bert Lytel! Paul Hurst Tom Dugan Nov. 28 Universal Studios "The White Captive" "Heroes of the Flames" "Fires of Youth" Harry Carson Dorothy Janis (Location) Robert Hill Monta Bell Tim McCoy Marion Shockley Lewis Ay res Genevieve Tobin September 20 Nov. 12 Dec. 1 Fox Studios "This Modern World" "East Lynne" 'A Connecticut Yankee" 'Girls Demand Excitement" "Squadrons" Chandler Sprague Frank Lloyd David Butler Seymour Felix Alfred Santell Warner Baxter Dorothy Mackaill Ann Harding Conrad Nagel Clive Brooke Maureen O'Sullivan Will Rogers William Farnum Frank Albertson Virginia Cherrill John Wayne Charles Farrell Elissa Landi Tec Art Studios Mickey Mouse "Voice of Hollywood" "Vagabond Adventure Series" Louis Lewyn Tom Terris All-Star Disney Bros. (Topical) (Shorts) Metropolitan Studios "Mother's Millions" James Flood May Robson First National Studios 'Kismet" Wilhelm Dieterle Vladimir Sokoloff (Ger. version) Mack Sennett Studio No Production Paramount Studios 'Dishonored" Joseph von Sternberg "Ladies' Man" Lothar Mendes "Finn and Norman Taurog Hattie Abroad" and Norman McLeod "No Limit" Frank Tuttle "The Westerner" Edward Sloman Richard Arlen Gary Cooper Marlene Dietrich Barry Norton William Oland Kay Francis William Powell Carole Lombard Leon Errol Mitzi Green Regis Toomey Zasu Pitts Clara Bow Norman Foster Stewart Erwin James Cruze Studio No Production Warner Bros. Nov. 10 Nov. 17 Nov. 24 Nov. 24 Nov. 29 Nov. 10 Nov. 14 Nov. 10 Nov. 2K Nov. 24 October II Nov. 24 Nov. 26 Nov. 22 No Production December 20, 1930 EXHIBITORS HERALD -WORLD 39 J. C. Jenkins — His Colyum LINCOLN, NEBR. DEAR HERALD-WORLD: There's just one thing about a turkey that we don't approve of — they've got only one gizzard. When our wife brings a roast turkey on the table we spear for the gizzard, but Ruth beats us to it. If we had our way about it, every turkey would have 15 or 20 gizzards. Last night in the Central cafe we ordered turkey giblets and they brought us three hearts and six gizzards and that was the best meal we have had since Larry Urback ordered a dinner for us in the Brown Derby in Hollywood last fall. There's this about Larry that we admire, he knows how to order a real dinner, and he can detect a substitute from the real article just by smelling the cork. In the language of Sam Gooble, "Give us gizzards or we'll foreclose the mortgage on the old homestead." $ :[: )je Since they are already well supplied with lip sticks, rouge, tennis racquets and bridge sets, about the most useful wedding presents one could give the bride today would be a can opener and a remedy for the cure of indigestion. Our husbands are becoming more emaciated every day, yet prohibition has to shoulder the blame for everything. 'Taint right. * * * One can travel three times as far today on 50 cents worth of fat pork and 50 cents worth of beans than he can for the same money on the Twentieth Century limited, which proves that it is economy to walk. * * * We went up to the capitol building today to call on the state sheriff, to see if he wanted us for anything, and we saw that wheat sower up on top of the capitol dome 400 feet high without a stitch of clothes on. Betcha that guy gets mighty chilly before this winter They tell us that traveling by airplane has come to be the safest way to travel, but every paper we pick up headlines from two to a dozen killed in smashups. If this keeps up for a while the airplanes will make the Chicago racketeers look like a bunch of pikers. * * * We wish Peggy Bungle would marry either Hartford Oakdale or Montgomery El Dorado and be done with it and give her mother a chance to rest. The poor woman is becoming all frazzled out, and the public is entitled to a little consideration, too. * * * We never like to cast reflections on the good name and reputation of innocent, demure damsels, but our judgment is that Tilda ought to be questioned relative to the whereabouts of Uncle Bim's mogul diamond. If Cleopatra can't throw some light on this matter, then Sid Smith has been hornswoggling the public and ought to be prosecuted. * * * You will observe that thus far in this Colyum we haven't said a word about pictures. There's a reason. For the past two years we have tried to say some nice complimentary things about the stars and their pictures whenever the pictures would warrant it, but do you know that Irene Rich has been the only lady who has written us and thanked us for our good opinions, and this makes us wonder if Miss Rich is the only star in Hollywood who has had the time and nerve to follow this Colyum. We have said some nice things about our two favorites, Polly and Marie, but we'll betcha that if either of those girls wrote us at all, they'd tell us that we didn't know enough to pound sand in a rat hole, and it's the truth that hurts. We have given Al Christie's airedale pothound a lot of free publicity, but we will venture to say that Al would charge us as much for one of his pups as he would Hodges or Larry, who think more of a queen-full than they do of pups. Maybe our reward is piling up somewhere, who knows? And maybe after we have those roast mallards for Christmas dinner we will feel better about it. But somehow just now we feel sadly neglected, and if you girls don't want us to say complimentary things about you, then, doggone it! we'll cut you off the list, in spite of our dislike to do so. Mail will reach us at Neligh, Nebr. * * * If you are partial to sea stories, we would advise you to go see George Bancroft in "DERELICT." This picture has some wonderful shots of an angry sea breaking over the deck of a wrecked vessel, and with George Bancroft in it, makes it a he-man's picture. There is just enough love stuff in it to satisfy from that angle, and it is free from anything of a suggestive nature, both in action and dialog. The director mellowed this up somewhat from the average story of this nature. "Love 'em in port and forget 'em at sea," was George's motto, until he found the right lady, and then it was different. We believe that "DERELICT" will prove a milestone in sea story pictures from which you can measure the road both ways. * * * Speaking of jazz music: Joseph Chernlavasky, conductor of the Saenger Orchestra at New Orleans, says, "Jazz is an art if it is played as an art." Oh, Yeah? And we might add that castor oil is a physic if taken as one. * * * We note on one page of the HERALD-WORLD a reproduction of four three-sheets and two six-sheets, all advertisements for "WAR NURSE" and each depicting a woman folded in a man's arms. Part of the caption says, "The displays are almost a drama in themselves." SUFFERING CATS! * * * Since the supreme court ruling on the Uniform Contract, we under- stand that there is talk of the producers going back to the old Deposit System. * * * Away out here in Nebraska where people are not supposed to know anything, and where a lot of us don't, every man is presumed to be honest until he has proven himself to be otherwise. Some few have furnished that proof, but there are others who refuse to be cataloged in that class. The adoption of the deposit system will be looked upon as calculated to serve one of two purposes — either the producers want the exhibitors' money to do business on, or they class all of them as unreliable and crooked and have to be snubbed up to the hitching-post. If the producers are seeking to widen the breach between the producers and exhibitors, they can do it in no better way than by the deposit system. As we remember it now, Nebraska was the first state to kick the deposit system out, and were we to guess on it, she will be the first one to do it again should it be adopted. Some- times a little match can start a helluva fire, and we don't like fires out here. Let's try a little business judgment. J. C. JENKINS, The HERALD-WORLD man. P. S.- The HERALD WORLD COVERS THE FIELD like an April shower. 40 EXHIBITORS HERALD -WORLD December 20, 1930 W SOUND REPRODUCTION THE BLUEBOOK SCHOOL By F. H. RICHARDSON AJNSWER TO BLUEBOOK SCHOOL QUESTION NO. 53 The question was : Should the rectifier tube filament current liave an exact, fixed value? Should the amplification dial switch of Western Electric equipment ever be re- moved? If two or more tubes be operated in series, what would you do first if the series went dead? I THINK we will give Gayle Grubaugh credit for this. Grubaugh did not word his answer quite so well as some others, but he cer- tainly has the idea, and, too, he is a "sticker." Very few weeks pass but Brother Grubaugh sends in a carefully prepared answer. I may add that Leo. G. Sands of Everett, Wash., and Carl Dougherty of Tyron, Pa., also sent in very excellent answers to this question. Gru- baugh says : "Yes, the rectifier tube filament current has a fixed value. The current must not be too high, neither must it be too low, as it will alter the current coming from your tubes. Keep it at the proper value for your equip- ment. "In Western Electric sound systems the amount of amplification is determined by the dial switch. This switch is set at its proper value when it is installed, so the projectionist need not bother with this. In fact, he must not change this setting at all, unless told to do so by the service engineer. "Quite often two or more tubes are used with their filaments in series. If one tube goes dead, it will, of course, put out the other tubes. You must locate the faulty tube and replace it with a good one. If they are work- ing in series and two tubes go out at once, you know that a tube has burnt out." ANSWER TO BLUEBOOK SCHOOL QUESTION NO. 54 The question was : Describe an electric bat- tery. Let us see just wltat you really knoiv about it. THIS one seemed to have a lot of you "buffaloed," for the answers were rela- tively few. I have given the laurels to Aubrey D. Hotaling, who says : "A storage battery is a device in which electric energy may be stored for use at some future time. A battery generates no power in itself. It can only furnish the amount of current put into it by the process known as charging. As the potential is truly D.C., it is obvious that the source of charging also be D.C. This may be obtained from the regu- lar A.C. line by either a rectifier, vibrator or electrolyte type, or a motor generator set, having a D.C. generator. "It may not be amiss here to describe the whys and wherefores of the storage battery. A battery is made up of a number of positive and negative plates of pure lead. These plates are arranged alternately and are separated from each other by rubber or wooden (usually cedar) separators, or insulators. On the number of plates used depends the voltage of the battery. Batteries are assembled in units of two volts each, and the units are then put in a rubber or wooden container, and each unit mechanically, as well as elec- trically, connected by means of lead straps on the lop of the assembly. Therefore, a three-unit battery will deliver six volts; a six-unit assembly, 12 volts, etc. Each cell or unit is now filled with a liquid known as electrolyte, a mixture of sulphuric acid and purf; water, to a predetermined level. This liquid must cover the lead plates, but if the cell is filled too high, the acid will in all probability overflow and run out during the charging process. "When charging, the polarity of the charg- ing source and the battery must 'check up' — positive to positive, and negative to nega- tive. We must be careful not to charge at a higher rate than specified for the particular battery. To do so means buckled plates and short battery life. "It is known when a battery is discharged the plates become 'sulphated.' This sulphate must be driven from them in order that the battery may again become in a usuable con- dition. The positive plate, when in a fully charged state, is converted chemically to lead peroxide, and the negative to pure spongy lead. The exact condition of each cell can be determined by a hydrometer, by which we may read the specific gravity. This varies with different makes of batteries, but is usu- ally between 1250 and 1300. This reading tells us the percentage of acid removed from the electrolyte and transferred to the plates, or the relative strength or weakness, as the case may be, of the electrolyte. "When a battery is in a fully charged state, it will 'gas' profusely. This will not injure the plates if not carried to excess. In fact, it is considered good practice to allow a bat- tery to gas occasionally to make sure all the sulphate has been driven from the plates. It is well to completely loosen the vent caps during charging. It may be assumed that a 100-ampere-hour battery will deliver one ampere for 100 hours before becoming ex- hausted and in need of recharging. Such is not the case in practice, however, as the best of batteries are only 75 per cent efficient, and will deliver only three-fourths of their rated capacity before requiring a recharge. So it is obvious that it is dangerous, at least rather humiliating, to depend absolutely on the rated capacity, and have a 'dead' battery on our hands in the middle of a show. Remember [Until further notice, all communications to thin department should be addressed to F. H. Richardson, 43-28 Thirty-ninth place, Long Island City, N. Y.] the above and don't forget to use the hydrom- eter. This is the only way to obtain the true condition of the electrolyte. "A freshly charged battery should not be put in use immediately, because being in a gaseous condition, it will cause extraneous noise in the loud-speaker. It is well to allow it to lie idle an hour or so. "Being highly inflammable, especially after a charge, it is wise to keep open lights, cigars, pipes, etc., away from batteries. The possible resultant explosion may put you on the shelf for awhile, if nothing more serious. "It is important to keep battery tops clean and free from acid and dust, as this causes current leakage, and frying and sizzling in the horns. Soda water is excellent for this purpose, as it neutralizes the acid. Wipe top and posts dry after cleaning. "A good proportion is one pound of Arm and Hammer soda to one gallon of water. But don't let any drip into the cells, as it will also weaken the acid. Clean all studs thoroughly of corrosion (sandpaper is the thing) and cover with vaseline. Keep the contacts clean. Keep the water level in each cell to such a level that it covers the plates at all times. Any portion of the plate left exposed to the acid is ruined — it will no longer take a charge. Use only distilled water, free from iron. (Croten or Ashokan in New York is okay, but we are not all lucky enough to be there.) In most localities the ordinary city water is wholly unfit for our use. It behooves us, then, to go to the corner drug store in order to have our needs supplied. Rainwater will do if gathered in glass or earthen vessels, out in the open, free from metal dripc, etc. It is advantageous to add water before putting the battery on charge, in order that it become thoroughly mixed with the electrolyte. "Electrolyte does not weaken with age, as many suppose. It need never be renewed, (Continued next page, column 1) December 20, 1930 EXHIBITORS HERALD -WORLD 41 New Erpi Equipment Working Five Hours After Fire Report (Special to the Herald-World) NEW YORK, Dec. 18.— When fire damaged sound and projection equipment in the pro- jection room of the Victoria theatre in Cam- den, N. J., recently stopping the matinee per- formance, Erpi service men were notified. The fire was reported at 2 o'clock in the afternoon. New equipment was rushed by automobile from headquarters. At 5 o'clock the new equipment had been completely in- stalled and wired, and the show went on as usual at 7 that evening. Richardson Replies To Question No. 54 In Bluebook School (Continued from preceding page) unless by accident some of it gets spilled. It is then necessary to charge the battery until there is no rise in specific gravity, for a period of approximately four hours. Then add sufficient acid from your reserve supply to compensate for the amount lost. The sulphuric does not evaporate. It is the water. That is the reason you add only water to the battery. "It is a good practice to have a regular day, once a week, to check up thoroughly on the battery. Take good care of your battery and it will reciprocate in your favor. It doesn't ask much, but it gives a lot if you will give it only a half a chance." Earphones Installed in The Forest at Cincinnati (Special to the Herald-World) CINCINNATI, Dec. 18.— The first ear- phones to be used in a local theatre for benefit of the hard of hearing have been installed in the Forest theatre, a neighbor- hood house located in a fashionable suburb. Miss Dora Stecker, manager, reports that this innovation is meeting with enthusias- tic approval from those patrons who have heretofore been unable to attend the talk- ers on account of trouble with their hearing. Movietone Cameraman Shoot Big Chorus in Omaha Cameramen of Fox Movietone News from Chicago were in Omaha this week to photo- graph a chorus of 1,300 voices, which sang Handel's "Messiah" there. Forty musicians of the Omaha Symphony Orchestra Association provided the accom- paniment. Previews Popular in Omaha Reports from Omaha indicate that mid- night previews are reaching new heights of popularity there. Theatres preview each film before its week run. A considerable number of complimentary tickets are given for each of these performances; the word passes 'round to ticket holders' friends and in they come! Boys See "Tom Sawyer" H. A. Wolever, manager of the Strand in New Orleans, had 150 youngsters from the St. Mary's Boys Home as his guests at a matinee showing of the picture "Tom Sawyer." Walter Caldwell, manager of Loew's Valentine theatre, Toledo, put on a collegiate campaign for Metro-Goldwyn-Mayer's "Good News" with the assistance of this "talking machine" — it speaks for itself. Erpi Reaches 7,367 in World Installations; 4,803 in U. S. (Special to the Herald-World) NEW YORK, Dec. 18.— Well above the 7,000-mark is the world total of instal- lations of Western Electric sound equipment while the installations in the United States now are past 4,800. The exact figures at the latest report are 7,367 as the world total and 4,803 for the United States. Following are the latest installations in the United States made by Electric Research Products : City & State Theatre Seats Piedmont, W. Va., Opera House 560 Tulsa, Okla., Majestic 903 Vandergrift, Pa., Arcadia 489 Cleveland, Ohio, Five Points 1,193 Keansburg, N. T., Cameo 425 Parkersburg, W. Va., Hiehle : 396 Kansas City, Kans., Pershing 781 Indianapolis, Ind., Hamilton 528 Pocatello, Idaho. Capitol 470 Danville, Va., Capitol Latrobe, Pa., Grand Mt. Ephriam, N. J., Mt. Kphriam 774 Scranton, Pa., Grand : 562 Rochester, N. Y., Apollo 1,442 Hoboken, N J., U. S 1,081 Duluth, Minn., Astor 423 Fairfield, la., Orpheum 442 River Falls, Wise, Falls 451 Stockton, Cal., National 893 Paulsboro, N. J., Hill's 650 Fitchburg, Mass., Strand 789 Atlanta, Ga., Ponce de Leon 472 Grand Island, Neb Kansas City, Mo., Los Angeles, Cal., N. Y, Penlo Y., Mo Island 590 Ashland 1,878 Hidalgo .-. 675 , Cameo 824 437 Progress 597 Bijou 799 Riviera 650 Business Development Shown by Means of Talkers (Special to the Herald-World) SAN FRANCISCO, Dec. 18.— Hailed as an innovation in financial education, an audien production show- ing the progress and development of a group of leading corporations in America, is being shown here. This production, based on the travelogue idea, was produced under the direc- tion of Burton Holmes and repre- sents an inspection tour of the plants of twenty-eight companies and com- prises a cross-section of the business structure of the country. Binghamton, Emails, Pa., Brooklyn, N. Kansas City, Rock Island 111., Duluth. Minn., Granada San Diego, Cal., Balboa Escanaba, Mich., Michigan 624 Newark, N. J., Rivoli 1,917 Osterville, Mass., Community 289 Trenton, N. J., Strand Columbus, Ohio, Alhambra 491 San Francisco. Cal., Broadway 591 Fort Ruger (Honolulu) Hawaii, Post 450 Blackwell, Okla., Midwest 504 Windom, Minn., Wonderland 575 Rochester, Minn., Empress Chicago, 111., Criterion 1 ,096 Cincinnati, Ohio, Variety Pittsburgh, Pa., Rialto Oakland, Cal., Roxie Harvey, HI., Harvey 911 R. S. Crockett Appointed Head of Technical Sound For Masterphone in Seattle Masterphone has added a technical sound engineering department to its loop offices in Seattle and R. S. Crockett has been placed in charge of this division. E. M. Jensen, president of the Master- phone Sound Equipment Company, an- nounced Crockett's appointment a short time ago. Crockett served for four years as direct- ing engineer of sound for the Amplifier En- gineering Corporation of New York. He has also been associated with the Radio Corporation of America. WT 42 EXHIBITORS HERALD-WORLD December 20, 1930 Girls from a Fanchon and Marco stage troupe help exploit Fox's "The Big Trail" at the Strand in Milwaukee. The covered wagon, however, was the pivotal point in the success of this campaign. (Photo by Kuhli.) RCA Completes 55th Installation In Australia, Has 18 in Hoyt Chain RCA Photophone, Inc., has expanded its total of installations in Australia to 55, with the recent wiring of the Home Hill theatre in Home Hill and the West End house, both in Brisbane, Queensland. Eighteen of the 55 houses equipped are in the Hoyt circuit, one of Australia's large theatre chains. The theatres now using Pho- tophone sound are listed according to then- provinces as follows : QUEENSLAND THEATRE CITY West End Brisbane Home Hill Home Hill His Majesty's Brisbane Royal — ; ; _ Winton Imperial . — Lutwyche Bio Cloncurry Lyric . — Brisbane Paramount Bundaberg Mowbray Park Kangaroo Point Empire Alderley Imperial Nundaa Tiyoli Rockhampton Elite _ Toowoing VICTORIA Bond Melbourne Her Majesty's Ballarat New Glen Huntly Glen Huntly New Malvern Malvern Crystal — _ Gaulfield Canterbury Canterbury Southern Cross Essendon Palace North Fitzroy Empire Brunswick Broadway Camberwell Austral Collingwood Truck Touring Armadale _ _ .....Armadale Horsham Horsham Kyneton Kyneton Paramount Melbourne NEW SOUTH WALES King's Sydney Arncliffe Arncliffe National Balmain Double Bay Double Bay Rial to ..._ Sydney Regent Artarmon Gordon _Gordon Olympic No. 1 Bondi Junction Olympic No. 2 Bondi Tunction Star Waverley Marina Mascot Cambria Epping Royal Willoughby R K O Theatrette Sydney Premier Surrey Hills Palace Ramsgate Garden Grafton Star Court Lismore Rink Casino Wollahra No. 4 Wollahra SOUTH AUSTRALIA Royal .Adelaide Ozone _ Semaphore WEST AUSTRALIA Capitol Perth NEW ZEALAND King George Lower Hutt Majestic Wellington Maj estic Auckland Contracts have also been completed for in- stallation of 36 Photophones in theatres of the British Isles since October 15. These deals are as follows : ENGLAND Queens Walthamstow Scala Walthamstow Empire Walthamstow Crown Acton Stranger's Studio London Greengate Plaistow Birch Lake Playhouse Bradford Workmen's Hall Blaenavon Carnegie Hall Workington Lyric Wandsworth Hippodrome Balham Grand Fulham Television Apparatus Is Shown in Paris (Special to the Herald-World) PARIS, Dec. 18. — M. Barthelemy has given what is termed a success- ful demonstration here of his new television apparatus. The subjects were reproduced in clear relief. In- dividuals were easily recognized. The screen showed the color of all objects. Motion Picture Service Gets Eleven Photophones For U. S. Army Stations The United States Army Motion Picture Service has placed an order for 11 RCA Photophone sets, in addition to the more than 200 installations contracted for by the U. S. Navy. Four of these sets will be installed at a later date, when the Army posts have been prepared for them, while seven are to be immediately put in use at the following sta- tions and posts: Nansemand Ordnance Depot, Portsmouth, Va.; Mitchell Field, Hempstead, L. I.; Fort Wordern, Seattle, Wash.; Fort Stevens, Fort Stevens, Ore.; Savannah Proving Grounds, .Savannah, 111.; Fort Reno, Fort Reno, Okla.; Fort Mon- mouth, Little Silver, N. J. The Army Motion Picture Service at present supplies only films made by produc- ing corporations, but plans are being made for the Army Signal Corps to produce a number of training pictures at the studio in Washington, which has been equipped with RCA Photophone sound recording appa- ratus. The training films will be a part of the Army's regular course of instruction. New Equipment for Small Exhibitors in Australia (Special from Department of Commerce) WASHINGTON, Dec. 18. — Another new reproducing system has recently been placed on the Australian market by Reproducer Sys- tems (Aust.) Ltd., Sydney. The new system, known as "Reprovox" is of Australian manu- facture and at recent demonstrations has apparently given very satisfactory results. The company makes no claims that their plant is equal to the high-priced makes but they guarantee it to give a highly satisfactory per- tormance. Oslo Theatre Introduces German Sound Apparatus (Special from Department of Commerce) WASHINGTON, Dec. 18. — The Kino- pleet theatre, Oslo, Norway, has installed sound equipment made by the Zeiss-Ikon- Phillips Company of Germany. This is said to be first installation of this make of equipment in Norway. Many of the smaller houses in the coun- try are using the American Pacent and Phototone sets and the Petersen & Poulsen apparatus, made in Denmark. Pierce Gets RKO Prize The RKO Midwest division prize for the most completely worked out anniversary week has gone to Manager Pierce of the Omaha Orpheum. The number of merchant tieups obtained was an important factor in judging the winner. St. George's Canterbury Rendezvous Cambridge Park Road Bradford Vestry Hall Bristol Renk _ Swindon Picture House -...Melksham Coliseum Burnley Ceylon -Roachdale Coliseum Roachdale IRELAND Regal Dublin Lyric Belfast Picture House Bray Tivoli . Tipperary Cinema Palace Wexford Washington Cork Masterpiece — — Dublin SCOTLAND Forum Kilmarnock Kings Kilsyth Cramston's Glasgow Hippodrome Hamilton De Luxe Stevenson Boulevard - Glasgow WALES Palace Mountain Ash Romilly Hall Barry December 20, 1930 EXHIBITORS HERALD-WORLD 43 W BOX OFFICE PROMOTION Never a Better Time for Exploitation Than Now, Says Franconi; He Offers 10 Ideas "The average small town showman is not taking advantage of the 'breaks' thrown his way by the present busi- ness conditions. And it's absolutely a fact that never in show history has he had so many real opportunities to sell his pictures to everyone in the com- munity as he has now!" There you have the statement of John L. Franconi, representative of Vitagraph, Inc.,. in Oklahoma City. John has had years of di- rect contact with theatre managers. He is a man who has grown to be a veteran in the show business, and when he speaks of exploi- tation, he doesn't "talk through his hat." "The small town men who are going after business, says John, "have had such tremend- ous results that I want to pass on some of the methods they are using to others. They have proved to be SURE-FIRE ideas for-profits and are practical for any small town." Not Brand New, But — Below this last assertion, he has outlined a group of stunts which he has picked up from here and there. Now John does not claim that all of his suggestions are abso- lutely the newest under the sun. He frankly points out that every one of them may have at some time been used by some exhibitor. But in his list there is almost sure to be a certain number which are new to many. Here, in condensed form, are his ideas : 1. Organize a comedy week, music week, or a review week. All click if real snap is put behind them. 2. An anniversary week, a great stunt, can be tied in with a worthwhile civic event. 3. Bargain days and bargain weeks are al- ways good. Many theatres offer bargain prices every week on a certain day. It gives everybody a chance to attend at least once a week and is far better than the usual cut in admission price. Home Talent Will Get Them 4. Prepare a home town week and procure home talent singing, acting and whatnot for performances. This is one of the surest seat sellers known. Not only is it very profitable, but it makes the community feel that the thea- tre manager is really interested in developing local talent. 5. Special children's shows — few exhibitors realize the sales possibilities of such pro- grams. Other organizations, ) including women's clubs and parent-teachers' associa- tions are always willing to assist. 6. Previews and midnight shows speak for themselves in any small town. They are the sure-profit shows of any week. 7. Advertising tieups are especially desir- able, and never before were merchants more willing to cooperate. They want to sell their goods and any advertising boost from the theatre is instantly snatched. This is a great business stimulator and a "natural" for cer- tain programs. 8. Better film months— they are seldom Lobby exploitation in Loew's Stillman, Cleveland, for M G M's "The Big House." The dis- play was placed above the exits and all who left the theatre saw it. Simple as it was, this ad- vertising, with only two large cutout heads of Wallace Beery and the additional floor post- ers, was some of the most effective the Stillman could have used. M. A. Malaney, manager posted the display several weeks in advance of the showing. used by the average small town exhibitor, yet they bring results if properly exploited. Don't Forget the Style Shows 9. Style shows are invariably popular. Women always like them; you'd be surprised how many men are interested, too. The smalltown patron is just as absorbed in new modes of dress as is the city person. It is a pity that this dependable plan is so often overlooked. Merchants will lend almost 100 per cent cooperation and the cost will be negligible. Many times it may be turned into a profit. 10. Contests are old as showmanship itself, but they always arouse a new interest. Tie- ups with newspaper classified ad sections are good. Stunts to identify film stars help. Anagram contests in word-building are also popular. Tieups with local merchants will provide prizes in cash, merchandise and theatre tickets. How About This Skeleton? Franconi has outlined here the skeleton of an exploitation policy that will make good showmanship fodder for months to come. Are you going to leave the skeleton where it is, or are you going to feed it and see it de- velop into a live, virile model of good exploitation? There are no "if s" about any of John's suggestions. They have all been tried and found true. But you can't sit around and think about them. It's no use waiting for the exact psychological moment to spring them. The time to use them is NOW. The showman who makes his own "breaks" is the fellow who is going to do just that. Lam Amusement Opens New House in La Grange, Ga. The Lam Amusement Company has opened a new theatre in La Grange, Ga., to be known as the La Grange. W. T. Harper has been placed in charge as resident manager. Erected at a stated cost of $125,000, the house is said to be one of the most modern in its territory. It has a free parking lot adjacent to the building and is equipped with Western Electric sound. A four page folder announcing its opening programs says the La Grange is the third theatre in Georgia built for talking pictures. 44 EXHIBITORS HERALD-WORLD December 20, 1930 This huge banner told thousands of shoppers in Chicago's loop about Warner Brothers' "The Life of the Party." The picture showed at the Roosevelt. Use of banners in this manner is apparently growing in popularity. When they are done in bright colors, they are found to be just as effective as painted signs, and much less expensive. Talking Poster With Girl Doing the Announcing Holds Crowds All Day H. M. Marsh, one of the officials of the R. & R. Theatres, Muskogee, Okla., describes an interesting variation of the amplifier announcing system in exploi- tation. While public address systems may basically be a3 old as the megaphone and the town crier, yet this idea has a new twist that the town crier certainly never had. The stunt was one of several employed for the picture, "Passion Flower," when it snowed at the Ritz in Muskogee. George Scott was in charge of the campaign. Marsh's letter follows: "Perhaps you will be interested in a little stunt worked up by Mr. Scott in exploiting Metro's 'Passion Flower,' which was played December 7-10. This is a variation of the old announcing sys- tem idea, and any theatre that possesses a fairly good announcing outfit can use it to good advantage. Talking Poster Attracts Them "First, a horn was mounted on the back of an easel that was about the size of a three-sheet. Then our signman painted on the signcloth the head of Kay Francis (one of the featured players in 'Passion Flower'), and printed under this head the names of principal players. The loudspeaker was di- rectly behind the head of Kay Francis. In order to further the illusion of a talking poster, a girl did all the announcing. "Second, 2,000 small cards, three by four "BUILDING THEATRE PATRONAGE" Get this big money-making book for showmen written by John F. Barry and Epes W. Sargent. An essential in every theatre. (Only $ j. 20 mailed to your door) CHALMERS PUBLISHING CO. 516 Fifth Avenue New York City inches, were printed and numbered consecu- tively from one to 2,000. These cards bore the title of the film, theatre name and play- ing date. The microphone and amplifier were located in the business office of the Broadway theatre. A man stood in front of the house and passed out the cards. At the same time the girl announced that free tickets were being given. When she ran out of words, she would begin a rapid-fire dis- cussion of the picture, its author and the players. 20 Passes Given to Throngs "A total of 20 passes were given away the day that this stunt was pulled. The talking poster kept throngs in front of the theatre practically all day long. Although the film was showing at the Ritz, we worked the an- nouncing gag in front of our Broadway, which is located on the principal street, while the Ritz is nearly two blocks away from the main thoroughfare. "This is triple-barreled exploitation ; the cards, the announcing and the three-sheet poster all called the attention of passersby to the fact that 'Passion-Flower' was going to show at the Ritz theatre, Sunday and Mon- day. Incidentally, we noticed that nine out of 10 people would listen to the voice of the girl announcer, while very few paid any at- tention to a man who relieved her for a few minutes. "Our business the first two days of this picture was so good that we held it over for two more days, and the total business grossed was very gratifying. This is a town of only 25,000, and 'All Quiet' is the only other pic- ture we have run four davs this season. So you can see how well 'it pays to advertise.' " Ride Down Town on a WEEKLY PASS to Your Favorite Theatre First run houses in Portland, Ore., tied up with the street railway system to issue heralds with the above cover. On inside pages appeared the current programs at the theatres. Cut in Street Car Rates Made Talking Point for Theatres When the street railway system in Port- land, Ore., inaugurated a new low carfare rate, first run houses in the city promptly cooperated by issuing folders encouraging use- of the street cars. Weekly passes were sold by the street rail- ways, offering rides at a cut rate. This was played up on the cover of the folder, which read : "Ride downtown on a weekly pass to your favorite theatre." In addition, the idea was plugged in prac- tically all the theatre advertising and on bill- boards. Trailers also carried the information. Many have already taken advantage of the reduced rates to see shows and constant re- petition of the ads is bringing more receipts to the Portland theatres. Radio Tieups and Cardboard Cutouts of Chevalier Help Exploit "Playboy of Paris'* When Charles Brewer, manager of the Tennessee theatre, Knoxville, played "Play- boy of Paris," he depended almost entirely upon radio tieups for exploitation. Several weeks before the opening, a cab- inet model was displayed in an artistic set- ting in the lobby. Another merchant con- tributed six electric clocks which were given to patrons. One of the department stores joined to arrange a clever window display. A card- board cutout of Chevalier, star of the pic- ture, was designed, showing him standing beside a table with a tray in his hand. Handkerchiefs for Ballyhoo George Tyson, manager of the Stanley the- atre, Pittsburgh, distributed several thousand imitation silk handkerchiefs to advertise his showing of "A Lady Surrenders." Each ker- chief was stamped with the announcement and scented with an inexpensive perfume. A group of girls handled the distribution. December 20, 1930 EXHIBITORS HERALD-WORLD 45 Ouiwih Royalty/ LASToRhe IONE-WOLF ^ The Cunning News Cartoon in "The Picnic" Playing up the short features. The two comedies receive a considerable part of the dis- play space. The Majestic the- atre, Milwaukee, ran this ad for Tiffany's "The Little Big House" and a Disney Mickey Mouse comedy. It will be noted that approximately one-third of the entire advertisement is given over to boosting the short prod- uct, a commendable practice. /-' ^^Sm >^ IROYHERf These cardboard figures looked real behind plate glass in the lobby of the Lane Court theatre, Chicago suburban house. H. M. Rouda, manager, used the exhibit for Paramount's "Animal Crackers." The photo shows the comedians in the grass — only a grass mat. The art landscape makes a good background. Need Stunts to Draw Children ? Here Are Some That Can 't Fail When children come to a theatre just for the sheer fun and frolic they get, then you can make up your mind that the manager has pretty well solved the problem of arousing and keeping up child interest. Tom McGuire is such a manager, if all reports are not badly misleading. Each week he offers new stunts with plenty of action to them. That is what children like. And Tom stopped worrying long ago about the juvenile attendance problem. One of his stunts was to line up 20 youngsters on the stage, have them remove their shoes and place them in a pile. From either end of the stage, the youngsters made a mad rush for their scrambled shoes. The first to get his own shoes and put them on was given a prize. A Pound a Minute On another occasion, McGuire picked a group of boys and girls and gave each a pound of soda crackers. At a given word, they all began to eat, the winner being given a cash prize. One of the favorites with the kiddies is this: 10 girls are seated on chairs on the stage and given a cloth patch and a needle. Ten boys are selected to have the patches sewed on their trousers while they lay across the girls' laps. The girl who finishes first, without sticking the boy, is given a prize. Still another of Tom's ideas is a stunt in which 10 boys and girls participate. All are blindfolded and seated facing each other. The girls hold dishes of ice cream and feed the boys. Coca Cola Through a Funnel At another time, 10 boys were selected and ordered to lie on their backs on the stage while small funnels were placed in their mouths. Girls poured Coca Cola into the funnels. The most recent gag used calls for the dumping of 50 dimes into a punchbowl of flour. The contestants, without using their hands, must "duck" into the flour and fish out the dimes in their mouths. With Christmas almost here, McGuire has not been lax in planning parties of the season for the children. He has arranged" three fun fests, although they will not take place until after Christmas, on December 29, 30 and 31. Lodges Aid in Matinees All will be matinee performances under the direction of the Knights of Columbus and the Elks lodges. More than 10,000' children are expected to attend. "Check and Double Check" has been se- lected as the screen attraction, with a spe- cial stage bill to please the youngsters. Transportation to and from the theatre will be provided by the street railway sys- tem and a motor bus company. One busi- ness establishment has placed all of its trucks. at the disposal of the theatre. Small toys, candy and novelties will be given the children as they enter the theatre. Speed . . . Accuracy . . Reliability Postal Telegraph Commercial Cables Oil Qmerica Cables fflackay Radio 46 EXHIBITORS HERALD -WORLD December 20, 1930 Warner Brothers exploitation department in Hollywood employed this sound truck for street promotion on "Maybe Its Love." A specially recorded talk was delivered from the amplifiers. Song records from the picture were played. Children Imitate Amos Vi ' Andy, Teacher Acts" Madame Queen " Ollie Brownlee, manager of the Joie theatre, Fort Smith, Ark., drew more than one laugh on his exploitation for "Check and Double Check'' when he offered two portable phonographs to the two children who could best impersonate Amos 'n' Andy. A drug store tied up to give the two phonographs. A radio concern donated a receiving set to the grade school which presented the best "Fresh Air" taxicab. The latter idea was eminently successful. Enthusiasm of the youngsters practically knew no bounds. In one of the schools the interest ran so high that the principal blacked up as "Madame Queen" and visited all the classrooms. Manager Brownlee also secured permis- sion from the school board to make an- nouncements on the picture to all grade school classes. At 11:30 o'clock on a Saturday morning, a day before the actual opening of the film, Brownlee invited all school children to a preview. He did this with the idea that the youngsters would go home and tell their families about it. And that's just the way it worked out! The prize awards for the best taxicab and the best imitation of Amos 'n' Andy were given away in the lobby after the Saturday morning show. Huge crowds gathered outside the theatre to watch pro- ceedings. This is really live-wire showmanship. It is the kind that exhibitors need to get child patronage. And when a house draws the juveniles the adults are a lot easier to get. three by four inches and bearing the inscrip- tion: "Noticed your car and just wanted to tell you not to miss 'Tol'able David' at the R K O Palace. Just saw it and it's a knock- out. Jim." Each slip was printed in script and to the casual observer was an original note. They were distributed in the various automobiles in the downtown district of Milwaukee and re- ceived considerable attention because of their original and unusual appearance. Fox Midwesco Announces Promotions at Milwaukee Promotions in the Fox Midwesco lineup, Milwaukee, have been announced by H. J. Fitzgerald, division manager. Allan Moore, formerly assistant manager of the circuit's Uptown theatre has been named manager of the Tivoli, succeeding Harry Dunning, who has been transferred to the circuit's Modjeska theatre. Clay Armstrong has suc- ceeded Moore at the 'Uptown as assistant to Louis Orlove. G. W. Allen, formerly with the circuit's advertising department, has been named as- sistant to Dunning at the Modjeska and H. G. Fisher, formerly assistant manager at the Paradise is now manager of the Mirth. He is succeeded at the Paradise by Donovan Deakin, former doorman at that theatre. Mock Manuscript Note Tells Auto Drivers of Film A clever bit of advertising was carried on by Earl Payne, manager of R K O's Palace theatre, Milwaukee, in connection with the showing of "Tol'able David." Several thou- sand ordinary white slips of paper, measuring Local Lodge Uses Theatre Ben Schwartz, manager of the Ohio the- atre, Mansfield, stepped out of active manage- ment for one night recently when the Baku Grotto, a local organization, took over the house to stage its annual ceremonial. The Baku Grotto presented the picture "Lord Byron of Broadway" and several stage acts. HAROLD LLOYD SAYS "FEET FIRST" # UMUKiaQU nu.ml.nui a.'t:".'C SssS PALACE SWEETS IIP Fool F«i i F^Hulib Of P. I Gott .i g HAROLD tag LLOYD 1 Feet First' §§ ^=cflLONIAL "Feet First" is all over this cooperative ad page. J. C. Ewing, manager of the Colonial at Watertown, S. D., made the merchant tieups for his engagement of the Paramount picture. 2500 Non-Delivery Telegraph Notices Give Film Big Boost Postal Telegraph was brought into an ex- ploitation tieup with the Orpheum theatre, Springfield, 111., in a stunt to promote "Madam Satan." The telegraph company agreed to distribute 2,500 non-delivery notices to apartments and homes. These were carried bv Postal messen- ger boys and hooked on doorknobs. All people who saw the notices naturally called the tele- graph office or appeared there in person. A girl on duty at the main office answered all these inquiries and gave information on the picture. B. A. Griffith, manager of the Orpheum, also tied up with the Orpheum Ballroom, situated over the theatre, to hold a "Madam Satan" dance. Two thousand masks were distributed among the dancers. On the reverse side of these was copy on the film. To add to the atmosphere at the dance, Griffith offered a prize of five dollars to the person giving the best interpretation of "Low- down," one of the songs in "Madam Satan." Cashier Pulls Cord at Box Office to Ring Bells in Lobby For Dallas 'Whoopee99 Run Fred Kislingbury, manager of the Melba house, Dallas, negotiated tieups with de- partment stores that brought several special window displays of wearing apparel on "Whoopee." Placards carrying the date, theatre and cast of the film were placed in each display. During the picture's engagement, the lobby was decorated with miniature cow- bells. On each bell was a small card with the name of the film. Strings of these bells were connected to several larger bells near the ceiling. All were joined together in such a way that when a rope was pulled at the box office, the bells would jangle and clang simultaneously. Ushers and doormen wore "10-gallon hats" throughout the engagement, further exploiting the idea of "Whoopee." December 20, 1930 EXHIBITORS HERALD -WORLD 47 Here Is Your Clearinghouse for Ad Ideas Believe it or not! ITs the fastest and the fun- niest picture Harold Lloyd has ever made! More thrills than "Safety Last"! More laughs than "The Freshman". Action J^'Sy every second. Your eyes will be glued £'Mi to the screen and you'll hang on Mitt: every word. It's unsurpassable entertainment — an event for tlie whole family! The girl will go crazy over Harold Lloyd as the shy lover ho scales a build- ing for bis girl. BEGINS SATURDAY Keith's Rialto MORNING MATINEE. 10:30 TO 1:10, 2Se All sorts of display schemes on all sorts of pictures appear on this page every week. The layouts are numbered in this order: 1, Ritz, Muskogee, Okla.; 2, Majestic, LaCrosse, Wis.; 3, State-Lake, Chicago; 4, United Artists, Detroit; 5, Keith's Rialto, Louisville; 6, Downtown and Rialto, Los Angeles; 7, Palace, Chicago; 8, Liberty, Oklahoma City; 9, RKO St. Louis, St. Louis; 10, Majestic, San Antonio. 48 EXHIBITORS HERALD-WORLD December 20, 1930 Putting it up to the public. The question on this 24-sheet was asked by George D. Tyson, director of publicity for Warner houses in Pittsburgh, in exploitation for Warner's "The Doorway to Hell." Heralds, Ads and Benefit Program Plug "Just Imagine " in New Orleans Rodney D. Toups, manager of Loew's State, New Orleans, has just completed a campaign on "Just Imagine" which is noteworthy for its completeness. His publicity director, Moise Bloch, assisted him. Billed as the world premiere, the picture was exploited on a gradual basis. Advance teasers first appeared in the newspapers, apprising the public of the fact that enter- tainment SO years ahead of its time was coming to the State; that the newest thing on the screen was headed for New Orleans. El Brendel was featured in all billing. Several days before the opening, 3,000 en- velopes were printed in red with the query, "What Does the Future Hold in Store for You?" Inside the envelope was informa- tion on the film. Five thousand plain her- alds were also given away. Patrons Pick Grid Winners Another set of heralds was distributed before football games with the following lines: "'Just Imagine' you are a nationally known sports editor Who would you pick to win 10 of the week's biggest games? Drop your guesses in box at Loew's State lobby and receive a guest admission to see 'Just Imagine,' now showing at Loew's State." Thousands participated in this con- test, it is reported. Readers appeared daily in the newspapers and squibs in Sunday amusement sections of the papers also plugged the picture. The marquee of the theatre was topped with two large cutouts of Brendel, while large blue and white letters above and be- low the ticket window told of "Just Imag- ine." The lobby was amply covered with art work along the same lines as the news- paper advertising. Papers Help Entertain Jobless Taking advantage of the campaigns of two local newspapers in the unemployed situation, Toups entertained hundreds of jobless at the State, under the auspices of the two papers. This netted the theatre a series of large display ads at no cost. Almost countless stories appeared, and all plugged the picture. The State added another feather to its cap by getting exclusive motion pictures of the Tulane-Georgia football game. The taking of these received front page public- ity and sports sections played it up. On the opening night of the film, members of the Georgia football team were guests at the house. The student newspaper at Tulane Univer- sity donated a free ad on the football mo- tion pictures, and a story as well. Marion Eddy, featured on the State's stage bill, brought extra publicity. She is a licensed pilot and was the guest of the local airport and made several exhibition flights. This brought more news stories. Another stunt was a theatre party for fliers at the airport. Exhibitors Reap Profits On "Big House" in Ohio ; Lyric Breaks B. O. Record Exhibitors in Cincinnati, and the rest of Ohio, too, for that matter, feel certain the censors could have done nothing better to boost "The Big House" than what they did. The ban aroused curiosity and now the box offices are collecting the profits. In Cincinnati, it is reported that crowds milled about the Lyric theatre for hours after the picture opened. The all-time box office record of this house was broken during the first week, and the second week holds promise of duplicating the first. Educator Reviews Film For Newark, N. /., House The management of the Mosque theatre, Newark, N. J., obtained the superintendent of public schools to write a review _ of "Abraham Lincoln" at its opening showing there. He also recommended the film to the teachers. Bookmarks were placed in outgoing books at the public library and its four branches as the result of another tieup. at the Detroit's Three Ace Masters of Ceremony will' direct a galaxy of sparkling, entertainers. GIGANTIC DETROIT TIMES BENEFIT SHOW SATURDAY, DEC. 6th, MIDNIGHT Entire Proceeds to Mayor's Relief Fund for Detroit's Needy Families More stars than Detroit has ever seen before on a single stage! Here are just a fetv: LOU KOSLOFF AL and PETE Radio BOB NOLAN Fisher MURIEL KYLE Radio jam jack1 Kaufman . Fox CHARLOTTE MEYERS Radio :ymour SIMONS Ridio SYLVT* SHAW Fox HALFNE FRANCES Fox DANNY JOY Fox JACK DOUGLAS Radio ' HUDSON QUARTETTE Radio HARRY SMIRL Fox HARRY LEON Michigan FRED SANDBOR.N Michigan . GYPSY BYRNE Michigan , PEGGY TAYLOR Michigan BTLLIE GERBER MicWxan —and many, many more clr.ncmg, singing melody makers.' The biggest, best showDetroit has ever seen. WARNING! Tickets limited to capacity of the Michigan Theater. Be sure! Be safe! Get yours now! On sale .-it box offices all Publix The- aters in Detroit and at Mayor's Relief -Headquarters, 3 1 3 Bafiley Ave. SATURDAY, Dec. 6th, "\/T pXJ THAN MIDNIGHT, . at the lVlIV^niVj/\l\ Midnight charity show at the Michigan theatre, Detroit, receives a three-column ad through a newspaper tieup. Three masters of ceremonies were on the stage to help draw capacity crowds for the benefit performance. St. Louis Houses Are Receiving Stations For Jobless Relief The Motion Picture Theatre Owners of St. Louis is cooperating with a local news- paper in collecting clothes for the poor. Theatres throughout the city are being used as receiving stations for the garments. Fred Wehrenberg, president of the ex- hibitors' organization, sent a letter to the newspaper offering his assistance. The let- ter was published in a two-column box in the paper. His letter follows: "I have noticed the good work the St. Louis Star is doing in the relief of the suffering unemployed. In behalf of the members of our association, who are only too glad to cooperate with you, I offer our theatres as receiving stations for clothes so that the people of St. Louis can deliver them to their neighborhood theatres. The theatres will in turn deliver them to your relief station." Theatre Under Repair Hugh Geiselman, manager of the Opera House, Louisville, Ohio, is installing new draperies and other decorations in his theatre. December 20, 1930 EXHIBITORS HERALD-WORLD 49 Golf Club Members Wear Masks at Ball For "Madam Satan " The golf comedy, "Lov,."! in the Rough," has provided many opportunities for tieups on golf and miniature golf. H. Nessel, manager of the Orpheum, Elkhart, Ind., made use of several of these. A local hotel has a putting green in its lobby. Nessel tied up with the hostelry to give a pass to each person making a hole-in- one. A large poster in the hotel lobby an- nounced this fact. Arrangement with the Elkhart Golf Club gave the picture an additional plug. Just before "Love in the Rough" opened, the golfers had their annual dance at the clubhouse. Each member was presented with a card announcing the showing of the golf comedy. Other notices were posted on the bulletin boards in the club building. Such exploitation will hardly do in the Northern states now, where golf courses are covered with snow. But it's a good hint for exhibitors in the South. And, of course, there are innumerable tieups with miniature indoor courses, which work anywhere and only await the showman's beckoning. Mellincoff Collects Fresh Vegetables at Children's Matinee for the Unemployed The publicity value of theatre campaigns to aid the poor is illustrated again in the work of M. Mellincoff, manager of the Warner house, Lawrence, Mass. Tons of fresh vegetables were gathered at a children's matinee. Mellincoff's idea was to have youngsters bring vegetables of enough value to cover the admission price. When the Saturday matinee came, the crowd was so great that two other Warner theatres in the city, the Broadway and Palace, had to be opened. This made the charity program a triple affair. Newspapers devoted space freely. Theatre Displays Models of Famous Ships for "Derelict" Models of famous ships were displayed in the lobby of the Paramount, San Francisco, for its showing of "Derelict," a sea picture. The miniatures were loaned by three steamship offices. The French Line loaned models of the He de France, a modern ves- sel; La Provence, of 1914; La Bretange, of 1886, and the Washington, a side-wheeler of 1864. The North German Lloyd turned over a miniature replica of the Bremen, while another company loaned a model of the Grand Turk, once a famous sailing ship. Double Program of Old and New Chevalier Films Shown San Francisco is apparently a Chevalier town. The St. Francis theatre there recently cele- brated its two hundredth showing on the pic- ture "Playboy of Paris." In addition to this Maurice Chevalier vehicle, the house also dug up his first important film "Innocents of Paris" and the two pictures were shown together. Packed houses greeted each pro- gram, it is reported. Straw Hats for Ushers One week ahead of the "Feet First" open- ing at the Melba theare, Dallas, the ushers were given straw hats and horn-rimmed glasses to wear as ballyhoo for the Lloyd picture. The hats were provided gratis by a local wholesale straw hat manufacturer. Fred Kislingbury is manager of the Melba. Making the Ink Talk THE PICTURE HOLLYWOOD TO PUKE Strand, New York 8§? The picture Gangland ^ ^ dared Hollywood to make/ ^ <4r AT TWO THEATRES 1 % I TO HUM iffl««BH A Warner artist in Los Angeles produced six strikingly effective ads by combining white backgrounds and black ones. Contrast is the keynote. The success of War- ner Brothers' "The Dooricay to Hell" at the Hollywood and Downtown theatres is due in a large measure, to these layouts. H-pii , | •"■"• THEATRES « ™" SAME T'*" i XfT\ fe^M^ffliffl^p jM kS^. 1FWAYRFS.. ■af^fi "h'10 p'bP ,he r"'c of [ ^JIEPral THE ' Ik -? f doorway IT fro HELL j&~- J* Lew mmaM A*nt ! LEW AYRE1 Who plays the role of- the baby faced killer and the public enemy doorwaytqheu; f he Picture f hat Gangland DARED Hollywood to Hake! ¥© THI! PUBUCs There are occasions when we feel that words are entirely inadequate to express our opinion of a motion picture. In announcing the opening of "The Doorway to Hell," simultaneously at Warner Bros. Downtown and Warner Bros. Hollywood Theatres next Friday, November 28th, we cannot find words of sufficient import to convey the tremendous power and drama of this great story of organized crime. "The Doorway to Hell'* is now playing to abso- lute capacity in its Fourth Week at the Strand Theatre in New York. It is playing to standing room only in other cities of America. This picture is the sensation of the year. It reveals the inner working of Gangland as they were never revealed before, with dramatic punch following dramatic punch, and it is truly "The Picture That Gangland Dared Hollywood to Make." Lew Ayres, star of "All Quiet on the Western Front," has a role that will make screen history. He portrays a baby -faced killer, czar of the beer barons, whose fire-spitting guns bring terror to the hearts of rival racketeers. "The Doorway to Hell" will take you for a ride .of thrills. It is titanic in its portrayal of lives and loves of those in clover today and on the spot tomorrow. We give you our sincere guarantee that you have never witnessed such a picture — such a vital, sweep- ing, and timely indictment of organized crime. It opens at both Warner Bros. Downtown and Warner Bros. Hollywood Theatres on this Friday, and it will be the greatest sensation in Los Angeles motion picture history since the inception of Vitaphone. WARNER BROS. Till 11 161 \ 50 EXHIBITORS HERALD -WORLD December 20, 1930 Five girls and a man performed the street ballyhoo for United Artists "Whoopee," at Loetv's State in St. Louis. The other picture illustrates a Stetson tieup effected by Warren A. Slee. manager of the Colonial house, Allentotvn, Pa., on the same film. 60 Stanley Houses Get B. O. in Contest For "Sunshine Girl" The Stanley Warner Company has brought to a close its annual "Sunshine Girl" contest, which has been promoted in 60 of the circuit's houses in Pennsylvania, New Jersey and Delaware. The popularity contest began in the indi- vidual theatres, where the local "Sunshine Girl" was selected. This competition ran for five weeks. The final eliminations took place at theMastbaum in Philadelphia. The win- ning girl received a wrist watch and a round trip from New York to Havana, Cuba. The trip included a three-day stay in Cuba. Six girls who were runnersup were also given trips to Cuba, while airplane journeys to Los Angeles and back were awarded to four others. A radio set was another prize. Winning girls were selected by audience applause. Contestants could sing, dance, recite or play a musical instrument. All entrants were required to be over 16 years old, unmar- ried, unprofessional and not an employe of the Stanley Warner Comnany. : This contest was heavilv exploited by all of the 60 houses and brough heavy increases in box office. Chicago United Artists Has 4 Tieups for "Lottery Bride" "Tips on How to Win a Bride" was the name of a contest conducted by a Chicago newspaper throuerh tienp with the United Artists theatre for "The Lottery Bride." Fifty tickets and $100 in cash were the prizes. A jewelry store cooperated by paying for the cost of 5.000 heralds. A radio station broadcast advance information on the film. Window displays were obtained in 36 Wal- green drug stores and in 18 Victor record stores. Battery of Spotlights Gets Big Crowds for "Du Barry" When "Du Barry" came to the California theatre, San Francisco, R. E. Hicks, manager, installed a battery of spotlights on the side- walk under the marquee, transforming the lobby and front of the building into a blaze of light visible for several blocks. In addi- tion, a searchlight swept the sky. There are always those, you know, who are just curious enough to want to learn what causes such things. People were attracted to the theatre somewhat like bugs are drawn to a lantern, one might say. Sacramento Exhibitor Pens Story of Local Stage M. B. Hustler, manager of the Fox Capitol, Sacramento, Cal., has taken up writing as an avocation. Not long ago, a feature article, published under his name, appeared in a local paper. Its title was "Ghosts of Dead Days Before the Arrival of Movies Hover Near Sacramento's Historic Playhouses." The article was a story of show business in the city's pioneer days. Pictures of old- time actors and stage celebrities were run with the story. Another theatre has taken up the airplane idea in exploiting First National's "Dawn Patrol." Grombacher's Liberty Square in Spokane enhanced its marquee display with an airship weighing 869 pounds. Critics9 Preview And Ad Campaign GetB. O. on This One M. A. Malaney, manager of Loew's Stillman theatre, Cleveland, arranged a special screen- ing of "Billy the Kid," to which all newspaper people were invited. Special entertainment was provided by radio and stage artists. The special show was given a day before the picture opened. The following day one of the papers carried a streamer and one and a half columns of feature material on its amusement page concerning the picture. Another critic devoted a long story on the dramatic page to the picture and the Realife film. Other stories and illustrations appeared in the rest of the papers. Malaney hired a man to carry a three-sheet sign through the streets with the copy: "Realife — Production of 'Billy the Kid,' now at Loew's Stillman." A man with a motion picture camera followed him. At prominent places, the sign carrier halted while motion pictures were taken of him. This aroused curiosity and crowds gathered at every pic- ture-taking. Plane with Siren Throws Smoke Trail Over Buffalo For "Hell's Angels" Film An airplane flew over Buffalo during the noon hour on several succeeding days, with a siren on the plane and throwing a smoke trail, to exploit "Hell's Angels" at the Teck theatre. Literature and passes were broadcast from the air. The plane had been painted on the under side with the words: "'Hell's Angels' Teck theatre twice daily." In the lobby, a parachute was suspended from the ceiling, with a dummy hanging below it, with a flying suit, helmet, goggles and all. Ushers wore white cotton helmets and flying jackets during the engagement. Dick Wright in Toledo Dick Wright has transferred from the Warner or- ganization in Akron to the RKO Rivoli and Palace houses in Toledo where he is assistant manager under Howard Feigley. December 20, 1930 EXHIBITORS HERALD-WORLD 51 W THE SHORT FEATURE Newspictures HEARST METROTONE NEWS NO. 222— Princeton boys will be girls in musical show — Belgium areas desolated by "death" fog — Uncle Sam's crack drill team holds practice at Newport, R. I. — Ranch shel- ter protects wild animals in Colorado — Metrotone takes a ride over Cuba — Germany's Einstein re- ceives degree from Paris University — Santa Claus visits sick New York children early. UNIVERSAL NEWSPAPER NEWSREEL NO. 99— Southern California loses to Notre Dame football team, 27 to 0— Men risk lives to install clock on city hall in Camden, N. J. — New York streets teem with early Christmas shoppers — 250-foot chimney dynamited to make way for new airport in Wash- ington, D. C. — Early ice locks vessels on Lake Michigan — Human fly thrills Berlin. UNIVERSAL NEWSPAPER NEWSREEL NO. 100 — Leo Diegel beats Al Espinosa in open match play golf tournament in San Francisco — High water re- cedes and French villagers attempt to reclaim homes in flood area — They have male chorines at Prince- ton, but it's only a show — 31 tons of dynamite used in big quarry shot at Egypt, Pa. — First lady names "President Hoover," new $8,000,000 U. S. liner- Charleston, W. Va., sends 80 liquor violators to jail — Berlin's champion marksmen compete in clay pigeon tournament. KINOGRAMS NO. S665— Mrs. Hoover christens largest ship ever built in America — The bricklayers are all for Mussolini; his visit to them proves it — Ruth Nichols slices eight hours from Coast-to-Coast flying time — Navy drill team out-drills Army and Marine teams — 31 tons of dynamite bring down 248,000 tons of rock in Egypt, Pa. — Einstein arrives in New York — Princeton lads put on a snappy show — Seine river floods France and thousands are left homeless. PATHE SOUND NEWS NO. 102— German inventor tests foolproof flying duck plane — Lipton gets cup as gamest loser — Japanese train wrecked in plunge over cliff — Listen! the zithers are zithering now in Philadelphia — Mass film army for single scene in California — New Yorkers plan memorial to heroes of the sea — Find pups who know their greats grandma in Chicago — South Sea natives fete in- vestigators. PATHE SOUND NEWS NO. 103— Hawks bids pet glider farewell at Washington, D. C. — Mrs. Hoover names ship for president at Newport News, Va. — No home should be without one (foundlings show themselves at New York hospital — Santa entertains best customers in San Francisco — Bishop Manning in clash with Judge Lindsey in New York. PATHE SOUND NEWS NO. 104 — Einstein quizzed by newspaper men on arrival in New York — Ruth Nichols beats Lindy's mark across United States — Boys will be gals in college chorus at Princeton — Build airship mast 86 stories in sky on New York's Empire State building — -Army scuttles Navy for charity in New York. Educational Ends Work on 4 Burns Detective Films Educational has completed four subjects in the series of "William J. Burns Detective Mysteries" now in work. The first, "The Suppressed Crime," is based on a case with stimulated nation wide interest several years ago. In this, as in all of the others, Burns himself describes the action. The second to be released is "The Wilkins Murder Case," depicting the story of the mur- der of the wife of Dr. Wilkins, whose alibi was exploded by the Burns agents. "The Costa Rican Case," and "The Ulrich Case" are the remaining two now ready for release. Harry Gribbon, comedian, has made another picture for Mack Sennett, titled "Dance Hall Marge," with Marjorie Beebe playing opposite. Newsreel House Opens in Syracuse With Hearst Metrotone Featured A newsreel theatre, patterned along City, has been opened in Syracuse, N. Julian Brown, millionaire owner of the Brown-Lipe Chapin Gear Company in Syra- cuse, has obtained a five-year lease on the former Empire theatre there and opened it under the name of the DeWitt theatre. Programs will be confined strictly to news- reel, just as at the Embassy in New York. Brown has made a number of visits to the Embassy and his personal interest and enthusiasm moved him to give Syracuse a similar house. The DeWitt is featuring both issues of Hearst Metrotone News. the lines of the Embassy in New York Y. The next two, "A Fall to Arms" and "Too Hot to Handle," have shown increased box office returns. "Treat 'Em Rough," the fourth and latest release, has just been completed, and Larry Darmour announces it will have more first run bookings than any of the other three. Darmour attributes a considerable share of the success of the Fazenda comedies to the fact that Miss Fazenda has also been starred in big productions. Radio Gets Record Bookings for Series Of Fazenda Comedies Radio Pictures reports a record number of bookings for the comedy series which Louise Fazenda is making for the Darmour studios. This is Miss Fazenda's first starring year in two-reelers for Darmour. She has al- ready completed four. The first, "Pure and Simple," proved popular with exhibitors. Radio Artists Featured In Cincinnati Two-Reeler (Special to the Herald-World J CINCINNATI, Dec. 18.— A two-reel talker, the first ever produced in Cincin- nati, has been completed by Rapid Film Company, a local organization, under title of "Voice of WLW." The picture, which is being shown at R K O Palace as a spe- cial short subject, features several well- known radio artists broadcasting from WLW, which is a local station. The com- plete station and the various studios in full operation are also shown. Clever cardboard cutouts in a corner of the Warner Brothers and First National exchange, Sydney, Australia, for Vitaphone's "Looney Tunes." 52 EXHIBITORS HERALD -WORLD December 20, 1930 W MUSIC AND TALENT Milwaukee Organists Back at Consoles Neigh borhood Houses Using Many of Them Under New Agreement Theatres May Add Organ Solo to Program Without Orchestra (Special to the Herald-World) _ MILWAUKEE, Dec. 18. — Since the signing of a new agreement between theatre operators and musicians last September, which provides that neigh- borhood theatres may employ organists without the necessity of employing an orchestra of four or more pieces, the organists in this city seem to again be coming into their own. Six of the local Fox neighborhood houses are now employing organists, being the Oriental, Tower, Paradise, Modjeska. Uptown and Gar f eld. In addition to being featured in special programs for the youngsters, they are also staging organ numbers and leading in commu- nity singing. The organist is also being returned to the local Warner Brothers houses, now being fea- tured at the circuit's Venetian, Lake, State and Downer theatres, and only recently the newly added Egyptian. In order to introduce Elmer Ihrke, the new organist at the latter house, Garry Lassman, manager of the thea- tre, invited the public free as a guest of the theatre to attend an organ recital given by Ihrke every Sunday from 12:15 to 12:45 p. m. Numerous other Milwaukee houses, inde- pendents, have added organ solos to their pro- grams, which houses include the Shorewood theatre, the Avalon, Plaza, Ritz and Studio, the last featuring silent pictures with organ music as well as sound pictures. Fifteen min- ute programs of community singing are con- ducted at a number of the theatres, while singing organists are in demand. Fox Midwesco is also placing organists in its theatres throughout the state wherever union rules permit. Warner Brothers are fea- turing organists in a number of their state theatres, including their Kenosha house, where Ted Sanford, an aviation enthusiast and licensed pilot, is billed as the "Flying Organist" and has created a great following for himself among the children. In Racine, Steve Bosclair has been singing his numbers through ;< microphone, acting also as master of ceremonies in connection with the special Popular "Air-ealists" We should be happy indeed to write a fitting caption for this picture, but the matter is so well taken care of in that inimitable column which is written for you each week by one Bobby Mellin that it behooves us to request that you turn to that noteworthy list of ob- servations, facts and remarks for information concerning these two boys, providing you are one of the few that doesn't know about them already. It is within our province, however, to mention that they are Al Carney and Jack Lamey. program for members of the Warner Broth- ers Kiddie club. Three theatre organists in Madison, Wis- consin, are on the air regularly, broadcasting over station WIBA. Rose Keefe, organist at the Eastwood theatre, is on every morning at 8:45, playing request numbers. Mac Bridwell broadcasts regularly each week from the Parkway theatre, while Roberta Dille pre- sides at the Fox Strand console. Charles Loewenberg, manager of the theatre, an- nounces her numbers. Hall Makes "Kiss Waltz" Part of Program (Special to the Herald-World) NEW YORK, Dec. 18.— Bob Hall, known on vaude- ville circuits as the extemporaneous singer who makes up his words as he goes along has accepted the "Kiss Waltz" as part of his act. This Witmark song is the only popular song that he has used. STAGE SHOWS San Francisco Fox Week Ending December 18 There's a hot stuff stage show at the Fox this week, the attraction being Fanchon & Marco's "Espa- nola Idea" which is filled with paprika, dazzling beauties and dashing dances. Likewise there is some singing, but this is not taken very seriously. Walt Roesner and his orchestra offer "The Dance Eternal," a symphonic arrangement of celebrated waltzes in which "The Blue Danube," "Merry Widow" and "Sympathy" figure. Two organists render noble assistance in the finale. The stage act begins with singing behind a cur- tain picturing a galleon on the Spanish Main and when this rises a full company is revealed in Spanish costume in a Cuban setting. Dancers show their steps and as the hilarity reaches its height a bell sounds and a somber priest comes forth with words of benediction. No sooner has he departed than a shooting affray commences and this is followed by an excellent exhibition of knife throwing. Harry Vernon, sob song singer, offers a song and the dancing girls do sinuous dance characteristic of Cuba. As this is brought to a close the girls gather to form a living boat and the singer rows off stage. Mayo and Caruso, in the guise of a trick horse, get a lot of laughs and their absurd antics prove an outstanding hit, particularly their tap dancing. An Aztec pyramid, with girls on the steps in bar- baric costumes featured by feather headdress is a spectacular scenic offering and one rendered doubly enjoyable by the ceremonial dance of John and Harriet Griffith. A song recitative by Harry Vernon is followed by a real Spanish dance, with the girls in black making good use of mantilla and castinets. Abbey Green, tenor, sings "With My Guitar and You" and John and Harriet Griffith do an interpre- tative dance, followed by a character dance by Mae Packer. The gate of the fight arena opens and the dancing girls clad as picadors march in. The featured dancer, using his girl partner as a cape, engages in a fight with the mad bull, represented by another dancer. The two comics who took the part of a horse earlier in the show now come on as a bellowing bull and the act closes as the bull is slain, one section to bound off the stage on one side and the other section to make his exit on an opposite side. Philadelphia Fox Week Ending December 12 With a Fanchon & Marco Idea on the program, an enjoyable and original performance is assured and this week's entertainment, "Seeing Double" at the Fox theatre is no exception. The Idea is that every time you see one delightful dancer or chorus girl you immediately see her double, as nine sets of twins participate in this unique show. First the audience is entertained by an accordion solo and by the Fox theatre's popular drummer, Gus Altmeyer. Clarence Straus, master of ceremonies, is assisted by his twin brother in unison tap dancing. Another pair of twins do humorous dramatic acting and re- citing in "Clowning the Blues Away," in addition to a Dr. Jekyll and Mr. Hyde act. The curtain rises to disclose the chorus apparently seated before mirrors. In reality the minor frames (Continued on next page, column 1) UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'way N. Y. City December 20, 1930 EXHIBITORS HERALD -WORLD 53 STAGE SHOWS (Continued from preceding are placed before a black drop curtain with one twin before the frame, the other behind, so that every move made by one is made in reverse by the other. The Molly Twins dance while the Lalla Twins in long orchid dresses play the cello. The Elsa Twini step out with large fans to match their costumes and long skirts of tiny ruffles accentuate each graceful movement. Then the Parker Twins tap dance with arms and feet chained together, resulting in pro- longed applause. The Knowles Twins are very clever little toe dancers. In the finale all the twins are assembled on the stage, some swinging in rose hearts, others grace- fully posing, while the acrobatic twins turn hand springs and somersaults and everybody agrees that twins are just twice as much fun as singles. Kansas City Mainstreet Week Ending December 11 Headlining the EKO bill at the Mainstreet this week are the musical comedy favorites, Carl Randall and Virginia Watson, formerly of Ziegfeld Follies. Their dancing and dialogue number is entitled "You'll Find Out." They are very capably assisted by their pianist, Earl Brown. Perhaps Brown should have more space in the billing than he is given, since any- one who can get off classical numbers on the piano with his left hand while he eats an apple with his right is pretty good. The principals are pretty good and then some. Miss Watson is one of the prettiest and most vivacious vaudeville actress it has been our good luck to see. She has a beautiful figure and does her hoofing as if she loved it. And she makes the audience love it. She and Carl Randall have some original dances, some of them with a humorous turn, which are highly acceptable enter- tainment, and seem to end all too soon for the audience. Bob Robison acts as master of ceremonies in a way all his own. He is a high-powered salesman, selling the R K O acts one by one to the audience, and introducing the various performers. Gladys Blake and Daddy Cunningham assist Mr. Robison in his individual act on the bill. Gladys is a singer and dancer, of the red-hot, short-skirted type, quite in contrast to Miss Watson, who goes in for the long graceful lines and subtle stuff. How- ever, Gladys gets a great big hand, particularly from the younger element in the audience. Daddy Cun- ningham is introduced as an old trooper who has been in vaudeville for all these many years. In spite of his 72 years he is able to do some pretty agile dancing and can fall down and go boom as if he never heard of rheumatism. The name of the skit is, "It's In the Book," for what reason w« were not told. Sandy Lang has what is called a skating classic, in which he is assisted by the Emeralde Sisters and Patti Lee. The lighting effects for the act are good, the costumes are beautiful, and the skating, of course, is okay. Tho Honey Boys vied with Randall and Watson for first favors with the audience. It looked once or twice as if th^y were going to stop the show. They are black face singers who present. "The Revolution of Black Notes." The boys are: Tommy Hyde. Irving Karo, Bill Cawley. Dan Marshall and Nat Talbot. They do some mighty nice singinc and are called back over and over by the audience." Detroit Fox Week Ending December 18 Arthur "Pat" West, than whom there is no other, headlines "Gobs of Joy," the newest Fanchon & Marco unit to play the City on the Straits. Pat is well known to Detroit theatre patrons for his many appearances here in legitimate attractions, and his work in the current show is right up to snuff. A fast-moving, colorful and melodious 6how, "Gobs of Joy" does not leave much to be desired. Dolly Kramer, a half-pint comedienne, with Treen, billed as "Six Feet of Song and Dance" acting as the foil, gets a bushel of laughs across the footlights. The Three Jolly Tars harmonize in a manner that recalls some of the harmony which has been heard on the deck of the U. S. S. New Mexico — the stage setting lending to the illusion, with the bridge, fighting tower, and the naval rifles which swing out to confront the audience and let loose a tooth-jarring blast at the finale. Wonder Allen, a toe ballet artiste, Reno and Rathburn, two screamingly funny eccentric steppers. Myrtle and Buster Moore, experts in buck steps, the Doyle Quadruplets, and Scotty Weston, a hard shoe dancer of the old school, are the talent which goes page, column 3) to make the show. The line of dancing girls make one think that life on an ocean wave might not be so bad. Sam Jack Kaufman, master of ceremonies and director of the Jazz Rhythmic Kings, together with Steve Weniger, vocalist, start the ball rolling just before the stage performance. The screen fea- ture is "The Dancers." Detroit Fox Week Ending December 11 The F. & M. "Rhythm-a-tic" idea give the audience plenty to go home and talk about, headed as it is by Harry Kahne, billed as "The Mental Marvel." Harry writes words backwards, upside down and then both ways at the same time, while the patrons sit on the edge of their chairs and wait for something to happen. The boy works fast, recites "The Shooting of Dan McGrew" while performing his amazing feats, and finishes up by doing as clever a bit of mathematics as has ever been shown on a local stage. The audience calls out nine figures which are set down on a blackboard. Kahne then calls out 60 numbers which are placed on the discs of a maze and totaled. The answer is found to be wrong, so the maze is twirled several times and then added again, the result being found to be that which was originally written on the blackboard. Kahne, how- ever is not all there is to the show. Lloyd and Brice, a couple of eccentric acrobats, after clowning all over the stage, show the crowd that they really can do things. Jean MacDonald, a pretty girl, shows off some fast steps, with Joe Rose doing two acrobatic numbers. Sam Jack Kaufman, as director of the Jazzmonic Rhythm Kings, offers a modern arrangement of mother songs, aided by a singing trio from the band, and the first appearance of Stevie Weniger, "the boy with a tear in his voice." Philadelphia Enright Week Ending December 10 Dick Powell, m. c, calls his stage offering "Treas- ures," and a tuneful offering it is. Of course the orchestra boys are dressed as bold bad pirates, and incidentally the orchestra is very much in evidence this week. They offer "St. James Infirmary" and "Piccolo Pete," two favorites here, and play the num- bers like nobody's business. They are being greeted with tremendous applause at every performance. The Enright Rockets also come in for their shara of applause with several good ensembles. One is especially pretty, a military drill to the tune of "Anchors Aweigh." Jones and Hall, two good looking boys, are a big hit with a knockout tumbling act. These boys throw one another about as if they were light as feathers, and are constantly taking humorous falls and had the large audiences in an uproar at all times. Their offering is excellent. Eddie Allen, Bobby Gordon and Audrey Dixon, a sailor boy and two sailor lasses, did some singing, dancing and talking, all of which was quite mediocre. Dick Powell scored as usual with his crooning, this time singing "Crying Myself to Sleep," and as a request encore "Am I Blue?" The finish of the act is very pretty. A backdrop rises to find several scantily clothed pirate girls gathered about a huge treasure chest. New Orleans Saenger Week Ending December 12 A riot of color, beautiful maidens, restful music and the stage band with their shirts outside their trousers, greeted the patrons of the Saenger this week, to one of the brightest "f the Publix units which has struck this neck of the woods in many a Lazy Louisiana Moon, for, to use the language of the street, the production was a peach, one of those "A Number One Varieties" that are sold at the highest prices. The drop represented "Noah's Ark," with ele- phants, tigers and the rest of the animal kingdom which was supposed to linger on the face of the waters for forty days and forty nights in a house- boat under the command of Cap Noah. The drop was painted in gay and gaudy figures with the most lavish display of lipstick color imaginable. Just who the headliner was, the gentlemanly press agent left to the judgment of the audiences, but the vote stood overwhelmingly in favor of Berinoff and Eulalie, dancers, especially the lady, a wee-bit of a thing — but oh, how she could twist herself from toe (Continued on next page, column 2) WITAVAKK PREyiAITATIOAlX AND AATEMAL FOR ORvGANiyTy RING OUT THE OLD YEAR SING IN THE NEW START 1931 RIGHT AND PLAY "I'M ALONE BECAUSE I LOVE YOU" Novelty Comedy Set on This That's a Hummer And the Best Bet in New Songs "WE'RE FRIENDS AGAIN" And a Peach of a Comedy Version (Small Set) on "IT'S AN OLD SPANISH CUSTOM" (In the Moonlight) TWO FAVORITES STILL IN DEMAND "LAUGHING AT LIFE" Timely and Tuneful And the Beautiful "KISS WALTZ" That They Sing with Gusto WRITE. FOP. ADD. INFORMATION TO wTA/A WARD 'VI TAPHONE" RE6D TRADEMARK n.WITnAKKorON/* 1659 BROAD WAY NEW YORK Mfl 4 54 EXHIBITORS HERALD-WORLD December 20, 1930 Before the Mike STAGE SHOWS {Continued from preceding page, column 2) By BOBBY MELLIN Al Carney and Jack Lamey, more popularly known as Al and Jack to countless radio listeners from coast-to-coast are fast becoming one of the greatest radio teams in the country, in the opinion of those critical ether fans who have taken to this team like a duck takes to water. Jack, who does most of the singing for the team, is a good looking chap with an unusual manner of putting over a song, while Al who officiates at the organ needs no introduction, whatsoever, for Al has been in the radio game now for a good number of years and is featured over the NBC hookup every day on a sustaining program and the Maytag program every Sunday evening. Tune in on station WCFL and listen to these boys do their stuff — you'll be missing something if you don't. To provide for the present extension of the func- tions of the Program Department and NBC Artist's Service and the further expansion and development important changes in the personnel of the two de- partments of the Chicago division of the NBC were announced recently by Niles Trammel. A. W. (Sen) Kaney, veteran announcer and assistant program manager, has been appointed program manager. Don Bernard, for the last two years program manager, has been made program advisor. Alex Kobb becomes assistant program manager, and Hugh Ernst is made manager of the NBC Artist's Service. Robert M. Kendall will have charge of radio bookings and E. H. Sanders will take over orchestra bookings. Musical auditions will now come under the supervisor of music. J. Oliver Riehl, instead of under the NBC Artist's Service, as in the past. Bobby Brown is WBBM'S "handy man." He re- hearses and directs all important programs ; an- nounces special programs ; listens to, and engages, entertainers ; acts as master of ceremonies for im- promptu features ; sings and plays the uke ; and is an inexhaustible fountain of ideas for continuity and program builders — Ben Bernie's familiar "I Hope You Like It" is bringing him thousands of letters each week from all over the country, telling him that they do "like it." * « * J. Oliver Riehl, music supervisor of the Chicago NBC, claims the distinction of having written more original theme songs for radio programs during the last three years than any other composer in radio. Riehl is one of the very oldest Chicago NBC veterans in point of service, for he was included in the original staff of three members when the studios in Chicago were opened in 1927. His ability to create music with the popular swing that will fit any type of program has made his services of composer much sought after. Riehl has written signature songs for the following programs, Yeast Foamers, Florsheim, Shell Oil, Armand Hour, the Montgomery Ward pro- gram, O'Cedar Time, the Hamilton-Brown dramas, Launderland Lyrics, The Skellodians, Conoco-land Adventurers and many others. • * • Phil Spitalny, famous dance orchestra leader, who recently came to Chicago, is often mistaken for his brother who is a noted orchestra leader in one of Chicago's largest theatres. Yes, theirs is quite a musical family — Do you know? . . . John Kuhn, sousa- phone player with Harry Kogen's orchestra, is said to be one of the best in the business, and is un- doubtedly one of the biggest (physically) and the proud bearer of Indian blood. Louis Panico and his orchestra, known practically wherever radio is heard, received their first introduc- tion to a nation-wide NBC audience Wednesday eve- ning, December 17th, at 11 :30, when a new series of dance programs were inaugurated. The broadcasts will be made directly from the Canton Tea Garden where Panico and his orchestra are now engaged. In adding Panico's name to its already imposing list of dance conductors, the Chicago NBC avails itself of another opportunity to show listeners in other parts of the country the quality of dance music now being presented in Chicago amusement centers. Panico is not only a versatile conductor, capable of interpreting every type of music, but is also a trumpet virtuoso of national reputation, and has gathered to- gether an orchestra which, under his tutelage has fast become recognized as one of the most popular dance organizations in Chicago. to the tips of her ears. It was an act that thrilled tha audiences. Margaret McKee, Mickey for short, is the proud possessor of a trained pony, Pansy by name, who has gone on the stage to lift the mortgage on the old home. Pansy is only two men dressed as a horse that does many amusing and dexterous feats to the edification of those who had the pleasure of attending. Mickey, or rather Margaret, or Maggie as dear old dad used to call her, is an excellent master of ceremonies for the horse, of course, and looked stunning in a dress of rich white silk. The act was all that could be asked for. Billy Farrel and Dad did some very clever tap dancing ; Dad is 74 years old and is as spry on the stage as Frank, which is saying quite a bit. Father many years ago "performed" on a showboat at the foot of Canal street, and is not a stranger to the older generation. The chorus was wonderful, as regards personality, carriage, talent and wardrobe — some of the sweetest cuties seen here for many a day. A musical treat is Cherniavsky conducting the Saenger Grand Orchestra in "Operatic Cameos" as- sisted by Mile. Vogel, grand opera artist. Among those present were Bennie Ross and Herbie, the Organist — good as usual. Oklahoma City Liberty Week Ending December 5 The Liberty's second week of R K O vaudeville was excellent, and with full houses present daily, it would seem that the Liberty's future was assured. Casa and Lehn in fun and frolic, were funny and frolicky sufficient to more than please the people seeing the show. Ward & Van in "Oh, What a Laff," kept the crowds laughing most of the time. Fleurette, the song bird deluxe was some singer, and how she could sing. Alice and Sonny of Lamont were very entertaining with their monologue and dancing skits and the fea- ture picture, "A Devil With Women," pleased. Seattle Fifth Avenue Week Ending December 4 "Fountain of Youth" idea with Lottie Mayer and her diving beauties who disappeared under the water in full costume and then reappearing after remaining under longer than any one ever did and with con- siderably less on is most interesting and spectacular with the spraying water meeting above their heads. Rube Wolf as master of ceremonies and his musical men were driven to the pit, where he got a lot of real music and comedy out of his dozen men. Others in the F. & M. cast included several skilled steppers and a singer plus Bob and Jack Crosley, banjoists as well as dancers ; Barton and Young are singing comedians ; Ed Cheney does a lot of eccentric dancing with heavy applause and after Frank Stever sings, the Sunkist Girls return in a versatile dance. Detroit Fisher Week Ending December 18 "Jewels," at the Fisher this week, is another of those Boris Petroff combinations. Bob Nolan intro- duces the stage end of the show, and take6 a hand in the direction of the orchestra. Ross and Edwards, a couple of clever funsters, and the Roma Brothers, who are no strangers to Detroit theatre-goers, top the bill with their acts. Olga Morselli, Lillian Shade and Jerry Coe, three individual performers who offer melody, vocal accomplishment and a bit of capering about the stage, together with the Foster dancing girls, complete the bill. Samuel Benavie directs the pit orchestra. "Only Saps Work" is the screen feature. Milwaukee Wisconsin Week Ending December 11 Fanchon & Marco's Southern Idea opens in a hollyhock setting with the Sixteen Tinies in true Southern lassie costumes with colored wigs, doing their stuff to "Way Down Upon the Swanee River," and "Old Black Joe," which is crooned by Helen Warner. Several female solo dancers execute a neat bit of tap dancing to "Alabamy Bound" following which the chorus perks up its skirts overhead and presto, they become a chorus of fat mammies. The illusion i6 accomplished in a neat manner and gets a good hand. "I'm Yours" is offered by the Joyboys with the chorus sung by one member of the band. The chorus then does its stuff attired in sort of jack-in-the-box costumes which gives them the appearance of dancing on their heads. Hot Chocolate, colored tap dancer, dusts the boards with plenty of pep and vigor. He is followed by a peppy miss who wheels and tumbles about the stage in fine fashion. Two female tap toe dancers make things hum and give way to the chorus attired in panties and polka dot blouses. Jimmy Lyons, dressed as some sort of soldier with medals spread all over his chest, tells the audience what's wrong with prohibition and why there never will be any women auctioneers. He rambles on for some length in a humorous vein which makes a big hit. Hatt & Herman tumble about with the aid of a spring. The male member of the duo, who pretends a lack of knowledge concerning the operation of the spring, twists about in fine style, much to the en- joyment of the audience. For the finale, the chorus attired in blue costumes engage in diverse formations atop a series of rope ladders in a pretty manner. Detroit Hollywood Week Ending December 17 Opening to the tune of "I Still Get a Thrill," the stage offering at the Hollywood for the first half of the week presents a well-rounded list of attractions, headed by Sidney Tracy and Bessie Hay, a pair of dancers of unusual merit and ability, who might well change the character of their opening for something more in keeping with the balance of their act. The comedy getup is not so hot, for their second number is an adagio dance that is colorful and not too long. For a closer they have a greatly changed version of the Apache which clicks with the cash customers. Eddie Loughton, master of ceremonies these past three months, together with the Merrymakers, feature "Sing Something Simple" as their band number, and have the audience coming back for more. The per- manent stage unit — m. c. and stage band — have just what it takes, and should continue to hold sway in this house for many weeks to come. Dora "Boots" Early and Hilde Guarde Sells have a skit called "Absurdities." Miss Sells tickles the piano keys while Boots does some comedy song numbers, imi- tating an intoxicated woman, and the girl who walked back. Fid Gordon, he of the sleepy pen, working with a couple of plants in the audience, gets the crowd into a good humor with his cross-fire of comedy chatter. Bob Clarke at the organ and "Billy the Kid" on the screen, complete the program. Pittsburgh Enright Week Ending December 3 The stage offering called "Harvest Moon," is a tuneful and peppy affair, and most of the action is created by Dick Powell, m. c, with his stage band and his twelve dancing girls. Dick and Dorothy Bushey do several song numbers which are very pleasing, and the pair surprise the audiences with a brief and effective adagio dance. The band's rendition of "Sweet Jenny Lee" is worth mentioning here, they putting it over plenty "hot." A pleasing ensemble finds the girls with their faces colored brown, dressed as Negro mammies in cotton field array. The ensemble is very effective. Arlene and Norman Selby, dance team, are a class act, and do some pretty ballroom dancing. The female partner executes some difficult steps while standing on, one leg, and gets a goodly share of applause. Ed and Morton Beck tell some 6tories and sing 6ome songs, and their offering is neither here nor there — just another vaudeville act. Although they do show a little talent with the current popular num- ber "The Song of the Fool." Detroit Michigan Week Ending December 18 Those Four Marx Brothers, Harpo, Groucho, Chico and Zeppo, are "in person" at the Michigan this week to the huge delight of the capacity audiences which have been flocking to the Bagley avenue house since the opening. Along with them is Margaret Dumont, the inimitable "Mrs. Ritten- house" who acts as a foil for Groucho and still maintains her superb dignity. The tomfoolery in- (Continued on next page, column 1) December 20, 1930 EXHIBITORS HERALD -WORLD 55 STAGE SHOWS {Continued from preceding page, column 3) dulged in by the four clowns of "Animal Crackers" and the earlier "Cocoanuts" is not exactly new insofar as the gags themselves go, but it is entirely the manner of telling them that gets across. Groucho, as usual, is flip and nutty ; Harpo be- numbingly dumb, but how that boy can play a harp ; Chico and his Italian dialect, together with his tricky piano work, and last, but not least, Zeppo's debonnaire appearance in evening dress which makes for a most pleasing contrast. In addition to the men of Marx a quartet of girl harmony singers are offered. The screen offering is "The Pay Off," which Eduard Werner and the Michigan orchestra in one of their usual musical offerings. Pittsburgh Enright Week Ending December 18 Dick Powell, m. c, calls his stage show "In Florida," and the act is very entertaining. The open- ing finds the band boys dressed in white and the Rockets on the stage, in white and carrying white parasols, thus putting over in a big way the title of the act. Margie Hines who emulates Helen Kane's style of "booping," emulates in a fairly good manner and is being nicely received. Frank Masters and Don Gautier do a mighty good turn. Frank is an exceptionally nimble and whirl- wind dancer and is a treat to watch. Don is a real comedian who possesses a wonderful singing voice, and his antics as well as his singing stopped the show on several occasions. He's the best in his class we've seen in a long while. Sunshine Sammy and his two buddies put on a great tap dance act. Sunshine is just about as good as they make 'em, and his tapping up and down a pair of steps was a sight to behold. He is being very well received. As for the production stuff, Dick and his boys are more popular than ever and deservedly so. The band does a symphonic arrangement of "Body and Soul," which is mighty enjoyable. Dick also croons the number through his famous megaphone. As an en- core they put over in great shape a "hot" rendition of "Sweet Jenny Lee," and this time Dick solos on the trumpet. Dick and Madolyn Ward put on a nice song duet offering "Or What Have You." And we mustn't forget that Dick also joins the Rockets in one of their ensembles, the finish of which is good for a laugh when the girls carry Dick off the stage. Detroit Hollywood Week Ending December 18 "In Havana" is the title which has been hung on the stage show this week, due to the presence of Steve Savage and company, two men and two women who give a touch of the Spanish side of the famous old town. The Dawn Sisters, two dancing comedi- ennes are the spice of the show, with Frish, Rector and Toolin, dressed as gobs, featuring some close harmony. Eddie Loughton and the Hollywood Merry- makers give their usually high-grade performance. Bob Clarke is seen and heard at the organ console. Detroit Fox Week Ending December 4 Fanchon and Marco's "Wild and Wooley" idea is, without any doubt, one of the finest pieces of stage entertainment which has graced the boards of a De- troit theatre in weeks. ' There is action, color, har- mony, beauty and class from the opening curtain to the final fadeout after 45 minutes of song, dance and novelty. The curtain rises this week, in place of the usual traveler, and the change is most pleas- ing. Ray Angwin, who possesses one of those voices, sings "Springtime in the Rockies." The 24 F & M girls, in fitting wardrobe, start the ball rolling with a novelty dance. Hart's Krazy Kats, an acrobatic tumbling act, furnishes some laughs, and moves rapidly enough to prevent boredom. Kirk and Lawrence, a cowboy and cowgirl mounted on minia- ture ponies, are entertainers of the first water. Their chatter and the performance of the high-strung "horses," not to mention Kirk's slow-motion horse race, won instant acclaim from their audiences. Aussie and Czeck, a man and a woman, have a new and different slant on whip-cracking and ax throw- ing which makes the crowd sit up and take notice. Their performance is finished and has color, flash and smooth-action so generally missing in this type of offering. Jolane Reynolds, dancer, and Bud Carlell, a harmonica player, prove that just because their names are not in lights is no reason why they cannot be as good as the rest of the show. The finish of the piece lifts the famous fire scene from "The Storm," with which almost every follower of big-time vaudeville is familiar. Sain Jack Kaufman and the Jazz Rhythmic Kings are much in evidence, though working from the pit this week, as full stage is necessary for the performance. Will Rogers' in the title role of "Light'nin' " is the screen feature, with shorter subjects. Capacity business all week is proof enough that the entire bill has clicked. Detroit Michigan Week Ending December 4 Ted Lewis, the "Tragedian of Jazz," and his aug- mented band, together with a couple of entertainers, tops the bill at the Michigan in place of the usual Publix unit show, and the difference is greatly ap- preciated. Lewis works better this trip than any time before, opening with his famous "When My Baby Smiles at Me," and omitting only "The Hat With the Silver Lining." It is also noted that the famous Lewis high-hat is not quite as battered in appearance, and the silver lining is much in evidence when Ted does his juggling with the sky-piece. Eleanor Brooks, who might rival La Bow in the matter of "It," "These," "Them" and "Those," does a couple of dance numbers in a manner that appeals to the audience and extracts comments from the male patrons. "Snowball" Whittier, a gentleman of color and a hoofer of no mean ability, wins a big spot for himself and indulges in a bit of clever clowning with Lewis. The Seven Rangers, harmony boys, click with their numbers, "Here Comes the Sun" and "Betty Co-Ed. " The band is dressed in yellow shirts and trousers, with yellow drapes form- ing the back set. The show moves rapidly, is color- ful and has more appeal than any previous Lewis show. "Fast and Loose" is the screen feature, with Arthur Gutow at the organ in a novelty. Detroit Fisher Week Ending December 11 "Rare Bits" at the Fisher is a comparatively good show, that is, when stacked up alongside some of the entertainment given patrons of this house in weeks past. No doubt it will be a real treat to get the Publix "B" units from Chicago as a steady diet. Bob Nolan is more an orchestra director than mas- ter of ceremonies. Julia Curtis, a red head, is good as a ventriloquist, working with Nolan as her dummy. "Fid" Gordon, comedy fiddler, hands out several good laughs, and performs satisfactorily. Be and Rubiat, a troupe of Arabian acrobats and tumblers, give a good account of themselves. Arthur Gutow, guest organist from the Michigan, features a 6low organ specialty. Detroit Fisher Week Ending December 4 "Oh, Uncle!" the current Publix unit which was shifted to the Fisher this week because of the ap- pearance of Ted Lewis at the Michigan, is just an- other one of those shows which flops all oyer the stage and causes one to wonder why the audience is (Continued on next page, column 3) A Record-Breaking Radio Stage Attraction OTTO GRAY and his OKLAHOMA COWBOYS Now Broadcasting from General Electric Station WGY, Schenectady, N. Y. , Permanent Address, Stillwater, Okk., or care Exhibitors Herald- World, Chicago HELLO EVERYBODY— Well, here it is Christmas again, so I wish you all a right Merry Christmas and a New Year filled with success and happiness. . . . This time of the year makes us all a little closer to the other fellow and wonder how he is, too. . . . Yes, it even makes the hard-boiled Main Stem guy think of the other fellow, at least a little more than is usual for him, especially when one can't walk a half-block before someone is either asking for a dime to get a cup of coffee or some- thing of the sort. This is the one time in the year when it is tougher to be down and out than any other time. . . . Enough on the "Blues," here's some better news — Sam Ward (in his M. Witmark ad copy in this issue) has the right idea. Read the heading . . . and get that "Sing." . . . Here is a little more good news, Stan Pinhero (organist) is back at his old job at the R K O Proctor's, Newark, as is Harold Reider, at the Branford and Mrs. Hepp at the Stanley. George Latch, formerly with Loew's is now being featured at the Fabian, Hoboken, and I just opened a letter from Melbourne, Australia, from Eddie Fitch, well know American organist, who has been over there for the past year and who has just signed a brand new year's contract to continue playing in the Hoyt theatres (or shall I say Fox) ? . . . Eddie got a great break when he returned from Sydney to Melbourne, got his "face" in the news- papers, the firm had a parade for him and a band leading it. The way the papers (of which I have copies) played up his return, one would think he was the Prince of Wales, himself. . . . Maybe he is — (Eddie, are you keeping] things from us?). . . . Fitch doesn't mention Julia Dawn and Eddie Ford, two other American organists, playing over there, a lot of us would like to know if they are, so Miss Dawn and Eddie Ford, when you read this, get busy and write yours truly so I can let all your friends know about you. . . . Oh yes, Fitch's old friends will be glad to know that he is now a star cricket player (Eddie mentions that one Sunday at a picnic, for the Regent and State theatres, the main attraction was a cricket match between the two theatres). . . . Bernie Cowham, organist at R K O Albee, Flushing, Long Island, will get a great kick out of that. . . . Just received a letter from Eddie Schwartz, formerly chief organist for a circuit of 15 houses in Greater New York, Eddie is looking for a job now and finding it pretty tough, so if any of you music men can use an industrious and energetic young fellow who knows his stuff, I'd be very happy if you got in touch with me. . . . Just heard, through the medium of the Burlington Free Press and Times, that Art Brown, the premier organist at the beautiful new Flynn theatre in Burlington, Vt., did a great job at the inaugural performance. "Rosy-Cheeked Brown" is just about the most popular young fellow in the state of Vermont, and rightly so, because he is personable, plays a good organ and is a regular fellow. . . . Phil Kornheiser, Inc., have just accepted a "sweet" song that looks like a natural. ... It is called, "I'm the Last One Left on the Corner (Of that Old Gang of Mine)." . . . Everyone who has heard it, is emphatic in stating the song is another, "Old Gang of Mine" song (one the boys will sing when they get together). Incidentally, three old timers (not in age, but in knowledge of the music business), Eddie Moebus, Fred Whitehouse and Fred Stillwell are the writers. The song has one of those sympathetic recitations that sends a chill down your spine and after a few has you crying on your pal's shoulder. It's a great tune and all their friends (including yours truly) wish them well with it. . . . Radio Music Company (Leo Feist, Inc.) are publish- ing a new tune called, "They Satisfy," sounds like the w. k. ad for Chesterfields, and the writers have taken advantage of this in their lyrics, because, they say, "In a Song It's Melody and Lyric." . . . Charlie Williams, organist at Loew's State had one one the screen last week, with something of the same thought, only he finished up with, "In an Austin It's Impossible." . . . Have you heard of the consoli- dation of this, the Exhibitors Herald-World, the Motion Picture News? The new publication, which will be published shortly, will be known as the Motion Picture Herald. I^^HH 56 EXHIBITORS HERALD-WORLD December 20, 1930 ORGAN SOLOS ADOLPH GOEBEL (Springfield, Mass., Para- mount). Mr. Goebel's inaugural program at this house aroused the enthusiasm of the audience and gained him many new friends. His first program was called, "Favorite Tunes of Popular Stars of the Air," and opened with a bit from "Rhapsody in Blue," which was played in a most pleasing style to good acclaim from the audience. While a slide ap- peared, announcing the title of the program, Mr. Goebel played "Indigo." The 6lide offered the ex- planation that Mr. Goebel was dedicating this 6olo to the favorite tunes of popular radio stars. Start- ing with Paul Whiteman, he played "Indigo." For Vincent Lopez, "Nola" was played, Guy Lombardo picked "Confessin'," Ben Bernie, "Swinging in a Hammock," Will Osborn selects "Little White Lies." Goebel plpyed this in Osborn's intimate 6low tempo. Jesse Crawford's pet tune this year is "So Beats My Heart for You," played in Crawford's own style. Goebel then orally introduced Daisy Shakly, a local radio favorite, who chose and sang, "Kiss Waltz" and "Three Little Words." Miss Shakly earned an encore for which she sang, "I'll Be Blue Just Think- ing of You." Goebel then announced his appointment on station WBZ and tells of his favorite tune, "Ro- Ro-Rolling Along," in which the audience joins in wholehearted singing. Looks l;ke Goebel will be a great favorite here in a few weeks. F. DON MILLER (Detroit Riviera) this week fur- nishes one of the most beautiful series of slides this town has seen in months, and while the organ presen- tation was not especially designed for audience sing- ing, they join in and raise the roof. "A Story Book of Melody" is the title of Miller's speicalty, being di- vided into five sections, each one dealing with a dif- ferent age in the life of men. The opening slides explain how every story must have a hero and hero- ine, comparing the leading characters to the audience. The first number is "School Days," covering child- hood. "When You and I Were Seventeen" is the second number, followed by "Keep the Home Fires Burning," one of the hit numbers during the war. With the return of the hero and the budding of ro- mance, Miller offers "Wedding Bells Are Breaking Up That Old Gang of Mine." The period of mar- ried life and the arrival of a third party is nicely handled by the playing of "My Blue Heaven." For his final and closing number, Miller plays Herbert's ever-popular "Ah, Sweet Mystery of Life." As a change from the usual run of weekly organ solos, Don provides his admirers with a presentation which is novel, and seems to recall pleasant memories for those who sing. BOB CLARKE (Detroit Hollywood), as usual ap- pears most unconcerned about what is going on be- hind him during the playing of his specialty the first half of the week. "Bird Seed" is the title which was hung on the number for no good reason, but the slides and numbers selected for community singing were right in the laps of his admirers. "Swingin' in a Hammock" was the first number, followed by the Navy song, "Anchors Aweigh," in which the entire house joined. "Exactly Like You" was the melody selected for a comedy song in which the boys sang the red lines, with the girls handling the white words. Maine's "Stein Song," followed by "Back in Your Own Backyard" and "Rollin' Along" finished the sing in great style. Clarke has one of the largest followings ever enjoyed by a Detroit organist, due no doubt to his regular weekly organ broadcasts. LEE WOODBURY (Hackensack Oritana) has been at this house for the past few years and has gained a great following with his fine playing and enter- taining solos. Last week, Lee presented a burlesque radio broadcast which he called "Sweethearts on Parade," Lee then announced, orally, that Station JOY would now broadcast. The broadcast consisted of the audience singing the following songs: "Just You — Just Me," "Because I Love You," "If I Had a Talking Picture of You." A comedy chorus (spe- cial) to "London Bridge Is Falling Down" and closing with "Three Little Words." BETTY HAMMOND (Publix Strand, New Orleans) assisted by James De Luca, baritone and clever scenic and lightning effects devised by E. C. Snyder, puts over "Down South" atmospheric solo to heavy ap- plause, this despite the fact that the audience isn't asked to sing and the entertaining is done by Miss Hammond and De Luca. The opening reveals the orchestra pit decorated to represent a cotton field, with Miss Hammond, dressed as a mammy, playing "Down South" on the organ. A cotton scene is (Continued on next page, column 2) HOLLYWOOD BEST SELLERS WEEK ENDING DECEMBER 13 No. i "Body and Soul" — (Harms). No. 2 "It Must Be True" — (Waggner). No. 3 "I Got Rhythm." "Baby's Birthday Party?' — (Famous). No. 4 "Sweet Jennie Lee" — (Donaldson). . . No- 5 "You're Driving Me Crazy" — (Don- aldson). "Sweetheart of Mv Student Days" — (Feist). No. 6 "Little Things in Life" — (Berlin). No. 7 "Them There Eyes." NOTE: This list is compiled by Mr. Duke Wight of the Hollywood branch of the Kelly Music Company and does not include Los Angeles. Amusement Park Changes Programs Each Night (Special to the Herald-World) SAN ANTONIO, Dec. 18.— The Longhorn Amuse- ment Park recently opened here to capacity business with both indoor and outdoor acts of vaudeville on the bill of fare. Among those featured in special numbers are as follows: Adrian Hines and LeMaye in an Australian whip presentation ; "Tiny" Grif- fen, the 300-pound personality girl and blues singer de luxe ; Cecil Pearson, black-face artist and enter- tainer ; Gayle Norman, psychic and mentalist, and Elmer H. Bohlig's Orchestra and Monty's Collegians with Charles "Sunny" Blevins acting as master of ceremonies, is the line-up on the program which is changed nightly. Al Wentzell to Play at Crystal Ballroom (Special to the Herald-World) GULFBAY, MISS., Dec. 18.— For the past two years Al Wentzell and his orchestra has played at the Markham Hotel for the weekly dance and is now filling a regular engagement at the Crystal Ballroom. His band has filled various engagements along the Coast including the Gulf Park College, and has been broadcasting over WGCM for some time. Dur- ing the Christmas holidays they will play at the Crystal. Sarli Will Devote Most of Time to Music School (Special to the Herald-World) SAN ANTONIO, Dec. 18.— Jean Sarli, who has been conductor of the orchestra at the R K O Ma- jestic theatre for the past few months, has just re- cently resigned that post in order to devote more time to his music school which is located on Broad- way in this city. Johnny Johnson at Phoenix (Special to the Herald-World) DENVER. Dec. 18.— Johnny Johnson and His Band. who have been playing at the Cosmopolitan Hotel here for the last ten weeks, have left for a winter engagement at the Westward Ho Hotel, Phoenix, Ariz. Lee Still Sales Manager (Special to the Herald-World) NEW YORK, Dec. 18 —Rumors to the con- trary, Marvin Lee is still the sales manager for DeSylva, Brown & Henderson in New York City. Marvin has been bothered in the last few days with being asked if he was in busi- ness for himself. Marvin emphatically denies the rumor. STAGE SHOWS (Continued from preceding page, column 2) such a bear for punishment. Bob Nolan, M. C, is not in evidence except to formally introduce the show, whereas he should have presided at the burial exercises. Arthur and Morton Havel are billed as the comedians of the piece, with no mention being given to the two jugglers, who are the only thing about the show that don't lay an egg in the middle of the stage. A super in the role of a comedy cop, two girls who either don't know what it is all about, or else have been prevented from showing their latent ability, and 12 dancing girls who need at least three more correspondence lessons in stage rou- tines, complete the bill. Those who attended the Fisher this week no doubt came to see "Tom Sawyer," the screen fare. Eduard Werner, trans- ferred from the Michigan and provided with an en- larged orchestra, struggles hard with semi-popular melodies, while Arsene Sieger's organ feature falls far short of what it might offer. Detroit Hollywood Week Ending December 3 Roth and Shay, two boys who might be just ordi- nary, prove that a catchy billing and real ability in their chosen field can make people sit up and take notice. The boys are announced by Eddie Loughton as being "America's Beau Brummels." As might be expected, they are anything else but, though their acrobatic clowning wins hearty approval. Ulis and Clark, two low comics, might well clean up their act for future offering in neighborhood houses. Allen Mann, with Billy Bradford and Dorothy Van Alst, are the flash act, with Allen doing a dance which this reviewer believes would be hard to equal. Billy should stick to his piano, for as a dancer he is a total failure. Miss Van Alst is charming, a capable performer and possessing a pair of legs and sense of balance which recalls some of the antics of Charlotte Greenwood. This act is reported to have been a knockout at the Palace in New York the week before coming to Detroit, but locally they nearly died, for this particular audience does not care for ballroom stuff — or dirty jokes such as were pulled by the act in the middle spot. Bob Clarke tops the show with his organ novelty, while "The Gorilla" keeps the audience on the edge of their chairs, and biting their finger-nails. Warner Building to House Music Subsidiaries Nearly Finished (Special to the Herald-World) NEW YORK, Dec. 18.— Part of the building which was planned by Warner Brothers to house various of their music subsidiaries, located at 54th and 55th streets, between 11th and 12th avenues, is so near completion that a portion of it is already occupied. The new building is ten stories in height, has ap- proximately 275,000 square feet of floor space and in addition to the usual battery of passenger elevator! will have two large freight elevators. Two floors will be given over to the Brunswick Radio Division, and will also contain the offices of Warner Brothers and First National foreign film bu- reaus. Continental Theatre Accessories will also have a floor in the building. The major portion of the building will be devoted to the accounting and ship- ping departments of Warner Brothers music sub- sidiaries. RKO Scout Finds Plenty Of Talent in Alamo City (Special to the Herald-World) SAN ANTONIO, Dec. 18.— Joe Daly, who played the Greater Majestic last week in search of talent for the RKO Circuit has discovered the following artists who are theatrically inclined in the Alamo City : Jewell Miller, dancer and singer ; Bill Stokes ; Chris- tian Ross ; Mary Layne ; Lydia Newmann ; Richard Moruna ; Three Deuces and Queen ; Lona Lee Meye ; Oladee Zook ; Helen Houschild ; Gordon Tubbs ; Virgil Randal ; The Unholy Three ; Soneless Velarde, and Betsy Ross are the 14 acts picked by this RKO scout in a recent talent contest held here. Louis Connor at Tulsa (Special to the Herald-World) TULSA, OKLA., Dec. 18. — Louis Connor and his band opened an indefinite engagement at the New Hotel Tulsa, December 14. There are eight men in the Connor organization. December 20, 1930 EXHIBITORS HERALD -WORLD 57 WEEK ENDING DECEMBER 13 No. i "Three Little Words" — (Harms, Inc.). No. 2 "Sweet Jennie Lee" — (Donaldson). "Somewhere in Old Wyoming" — (J. Morris). "Moonlight on the Colorado" — (Shapiro). No. 3 "Little Things in Life" — (Berlin). "Kiss Waltz"— (M. Witmark). "Yours and Mine" — (Villa Moret). "When the Organ Played at Twilight" — (Santly). "When It's Springtime in the Rockies" —(Villa Moret). No. 4 "You're Driving Me Crazy" — (Donald- son). "Betty Co-Ed"— (Carl Fischer). "I'm Yours" — (Famous). "Here Comes the Sun" — (Robbins). No. 5 "Body and Soul" — (Harms, Inc.). "Cheerful Little Earful" — (Remick). "I'll Be Blue Just Thinkinq" — (Feist). "Sing Something Simple' — (Harms). "Maybe It's Love" — (Remick). a * * "I HAVEN'T HEARD A SINGLE WORD FROM BABY" — (Shapiro, Bernstein & Co.) — A cute song that has as one of it's writers, the famous EDDIE CANTOR. With him to start it off, the song will no doubt go a long way. By Eddie Cantor, Billy Moll and Murray Mencher. 9 * * "I'M ALONE BECAUSE I LOVE YOU"— (M. Witmark & Sons) — One of our leading writers has an excellent ballad here. The thought is beautiful and the melody makes a great dance tune. Words and music by Joe Young. * * * "OH, HOW I'VE WAITED"— (Lewis, Manne & Butler, Inc.) — A pretty ballad by one of our local firms. Looks commercial with a nice melody and suitable lyric. Lyrics by Morey Davidson, melody by Harold Dellon. * * * "YOU'RE ALWAYS SURE OF MY LOVE FOR YOU" — (Leo Feist, Inc.) — An excellent fox trot ballad by a team that was always outstanding as hit writers. This number already getting a big play on the radio looks like it will be a big song. Lyrics by Gus Kahn, music by Grace LeBoy Kahn. * * * "I MISS A LITTLE MISS (Who Misses Me in Sunny Tennessee)" — (Davis, Coots & Engel) — A cute idea with a trick title and a Dixie atmosphere. Makes a nice fox trot. Words by Tot Seymour, music by J. Fred Coots. * • « "DON'T SEND MY BOY TO PRISON"— (Famous Music Corp.) — This number which starts off very sadly, finishes up with a laugh on each chorus. It's a combination HILL BILLY and comedy song. Will say it's different from anything on the market right, now. Words and music by Con Conrad. * * * "TRULY" — (Irving Berlin, Inc.) — The theme song of Phil Spitalny's Edgewater Beach Orchestra is now on sale and this leader single handed, has started it off to a flying start. Now that others are playing it, the song may develop into a big seller. Words by Walter Hirsch, music by Frank Magine. Hoadley Back at Console Lee Hoadley, popular organist who presided at one of the Wisconsin theatre's organs when that house boasted two organs, and played in company with Arthur Richter, is back again. He offered for his selections this week "Somewhere in Old Wyoming," "Little White Lies" and "Simply Delish," with the words flashed upon the screen for each number. Haley at the Ambassador; Wohlman Well Liked (Special to the Herald-World) ST. LOUIS, Dec. 18. — Harry Rose is now serving his last days as master of ceremonies at Skouras Brothers Ambassador theatre and will be succeeded soon by Jack Haley, the wellknown comedian, who starred in such successes as "Good News," "Follow Thru" and "Sons o' Guns." Al Wohlman, the new master of ceremonies at the Fox, has gotten away to a good start, making a big hit with the femmes and their friends along Grand boulevard. ORGAN SOLOS (Continued from preceding page, column 1) flashed upon the screen with a synchronized accom- paniment of "Way Down Upon the Swanee River." Miss Hammond picks up with a solo, "Why Do I Love You," from "The Showboat." De Luca sings "Goin' Home," following this with "Old Man River," which closes with a screen shot of a riverboat on the river at night. De Luca's voice registered well, as did Miss Hammond's work and the scenic effects of Snyder contributed a pleasing effect. The solo was based on ideas of house manager H. A. Wolever, who introduced this atmospheric organ solo to the Strand. DALE YOUNG'S (Circle Indianapolis) solo called "There's a Reason," opens with special lyrics telling the audience the "Why" of organ solos ; that in the age of "talkies," they are useful in introducing theme songs, and also when audience gets a chance to sing, they relax after being quiet all through the feature picture. Then Dale plays "Blue Horizon," "My Baby Just Cares for Me." Then after special gags about the unemployment situation, he plays special parody words on "I'm Yours," then Young asks the audience to sing "Go Home and Tell Your Mother" and "Three Little Words." This last tune made such a hit with the audience that Young should have taken an encore. 1 A NOVEL XMAS SOLO! "In the Shade of the Old Christmas Tree" Immediate Delivery on This Set WIRE Now for Yours MILTON KAE KAE STUDIOS 125 West 45th Street, New York City WEEK ENDING DECEMBER 13 No. i "Three Little Words" — (Harms). No. 2 "When the Organ Played at Tzvilight" — (Santly Bros.). .No. 3 "You're Driving Me Crazy" — (Don- aldson). No. 4 "Sweet Jennie Lee" — (Donaldson). "Moonlight on the Colorado" — (Shapiro, Bernstein). No- 5 "The Little Things in Life" — (Berlin). "I'm Yours" — (Famous). "Body & Soul" — (Harms). No. 6 "Baby's Birthday Party" — (Famous). "Here Comes the Sun" — (Robbins). "Sing Something Simple" — (Harms). "Siveetheart of My Student Days" — (Feist). No. 7 "I'm Alone Because I Love You" — (Witmark). "Kiss Waltz"— (Witmark). "Betty Co-Ed" — (Carl Fischer). "Little White Lies" — (Donaldson). "Somewhere in Old Wyoming" — (Joe Morris). _ No. 8 "Springtime in the Rockies" — (Villa Moret). "I'll Be Blue Just Thinking of You" — (Feist). "Maybe It's Love" — (Remick). "My Baby Just Cares for Me" — (Donaldson). "If I Could Be With You (One Hour Tonight)" — (Remick). "Crying Myself to Sleep" — (Berlin). "You're the One I Care For" — (Santly Bros.) "Cheerful Little Earful" — (Remick). Publix Units Go to Detroit On Leaving Chicago (Special to the Herald-World) DETROIT, Dec. 18.— Beginning almost immedi- ately, the Publix "B" units will again be routed into the Fisher theatre from Chicago, instead of having the Fisher stage shows built in Detroit for one week only. The "A" units, as usual, will play the Michigan, coming from the Toledo Paramount. The first 6tep in the new Fisher policy was the giving of notice to the 12 dancing girls who have been a permanent ballet at that house for the last few months. Orchestra and Stage Show Now in St. Louis House (Special to the Herald-World) ST. LOUIS, Dec. 18.— The Granada theatre, the de luxe house of the St. Louis Amusement com- pany's circuit has resumed its former policy of a pit orchestra and a stage show in conjunction with sound pictures. It ir understood that in the very near future Wallie Vernon will be returned to this house as master of ceremonies. He is a prime fa- vorite down on the Gravois. Mabel Walker on the Air (Special to the Herald-World) ENID. OKLA., Dec. 18.— Mabel Walker, formerly organist at the Aztec theatre, is now solo organist for station KCRC and is meeting with marked lueceia with her special organ numbers. R7 » 58 EXHIBITORS HERALD-WORLD December 20, 1930 CLASSIFIED Advertising Ten cents per word, payable in advance. Minimum charge, (1.00. Copy and checks should be addressed Classified Ad Dept. Exhibitors Herald- World, 407 So. Dearborn St., Chicago, 111. The Recognized National Classified Advertising Medium Mail Order Bargains BEWARE OF SECOND-HAND SOUND EQUIP- MENT — EVERYTHING WE ADVERTISE IS BRAND NEW — SHIPPED FROM ORIGINAL MANUFACTURER TO YOU— WE HAVE THOU- SANDS OF SATISFIED CUSTOMERS THE WORLD OVER— Powers and Simplex Parts, 20% off; Aperture Masks, $3.90; Half Size Lenses, $26.46; Automatic Arcs, $152.50; G. E. Rectifier Bulbs, $5.95; Rectifiers, $89.75; Exit Lights, $2.67; G. E. Mazda Lamps, 20% off; Genuine RCA Tubes, 30%off; Re- winders, $3.95 pair; Turn-tables with Resynchronizer, $49.50; Sound-On-Film Heads, $198.50; Photocells, $14.95; Optical Systems, $29.50; G. E. Exciter Lamps, 98c; Head Amplifiers, $29.60; '4 h. p. True Synchro- nous Motors, $29.50; Samson Pam No. 39 (six tube) Amplifiers, $54.45; Pam No. 19 Amplifiers, $69.15; Jensen Concert Speakers, $17.85; Audak Tuned Pro- fessional Pickups, $33.95; Audak Heads, $8.97. Many other values. Write S. O. S. Corporation, Dept. E. H., 1600 Broadway, New York City, N. Y. THEATRE SOUND EQUIPMENT— At wholesale direct factory shipment — Giant Racon Expotential Horns with Giant Unit, Transformer, and Exciter complete, $107.00; Sound-on-Film Heads, $198.50; Proportional Aperture Masks, Powers or Simplex, $3.00; Reflector Arcs, $150.00; Head Amplifiers, $24.00; Jensen Speakers, $16.50; Audak Tuned Pick- ups, $21.50; Turn-tables complete with Pick-ups and Fader, $52.50; Samson 6 tube Amplifier, $53.50. Write your needs to Theatre Sound Service, 130 Clinton Avenue South, Rochester, New York. Theatres for Sale or Rent FOR LEASE — 300 seat theatre; seven-day town of 12,000 population. Fully equipped for total rent of $150.00 a month. Address Box 300, Exhibitors Her- ald-World, 407 S. Dearborn St., Chicago, Illinois. FOR SALE — 280 seat theatre, with sound. No competition. Town population of 2,000 Address Strand Theatre, Reed City, Michigan. FOR SALE — 350 seat theatre. Illinois town of 3,000. Only theatre seven-day town. Excellent sound. Address Blackhawk Theatre, Oregon, Illinois. CAN SELL YOUR THEATRE QUICKLY. Send particulars. Albert Goldman, 5 S. Wabash Ave., Chicago, Illinois. FOR SALE— NEW STATE THEATRE, Napoleon, Ohio. Seven hundreds seats. Western Electric Sound; county seat; no competition. Also Phototone Film and Disc. Address Clark M. Young, Bowling Green, Ohio. Help Wanted Theatres Wanted WE ARE EXPERTS on theatre sales and pur- chases. Send particulars. Albert Goldman, 5 S. Wabash Are., Chicago, Illinois. WANTED TO BUY OR RENT— Modern theatre in lower Michigan. Address Box 531, Exhibitors Herald-World, 407 S. Dearborn St., Chicago. Illinois. ATTENTION PROTECTIONISTS, MANAGERS, THEATRE OWNERS! Earn huge commissions offering the finest money-saving motion picture equip- ment. Two absoutely required in every booth. En- thusiastic satisfaction of purchasers guaranteed. You talk — we do the rest. A spare time proposition. Ad- dress Box 535, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, Illinois. Equipment for Sale Positions Wanted A YOUNG MAN WANTS A JOB IN A THEA- TRE— I am experienced. Janitor, Doorman, and handy at stage managing. Also a young man desires to do operating. Have about all the experience needed to run any machine. Address Alfred R. Grueschow, 137 5th Ave., West Bend, Wisconsin. MANAGER AT LIBERTY— Good appearance, vaudeville, sound and all around experience, both in neighborhood and loop houses; best references. Ad dress Box 528. Exhibitors Herald- World. 407 S. Dearborn St., Chicago, Illinois. AT LIBERTY — Manager with years of experience, vaudeville and sound, twelve years in one position Best of references. Address Box 529, Exhibitors Herald-World, 407 S. Dearborn St., Chicago, Illinois. AT LIBERTY— Thoroughly experienced sound op- erator, R. C. A. and any kind. Can do ace repairs. Married; go anywhere. Moderate salary. Address Box 532, Exhibitors Herald- World. 407 S. Dearborn St., Chicago, Illinois. PROJECTIONIST FIVE YEARS; EXPERI- ENCED ON WESTERN ELECTRIC and other sound equipments. State salary; go anywhere. References. Address Wayne Smith, 629 Burton Ave., Eureka, Illinois. MOTION PICTURE OPERATORS AVAILABLE. Experienced on Western Electric. Write Associated Projectionists, 103 North Rowan Avenue, Los Angeles, California. THEATRE MANAGER— Consider $25.00 week start. Address Edwin Wilkins, Refugio, Texas. THEATRE MANAGER— Live-wire, wishes to ne- gotiate with chain or independent theatre; 15 year? experience. Can produce results. Address Box 533 Exhibitors Herald- World, 407 S. Dearborn St., Chi cago, Illinois. Attention BIG BARGAINS— Re-built Simplex Motor Driven Machine! with type "S" Lamp House* with late type Sat belt friction drive speed controls, $300.00 each. Re-built Powers 6B Motor Driven Machine. $23S.0O each. Re-built Powers 6B Motors, $115.00 each. De- luxe Motiograph machine, $250.00 each. Big stock ot rebuilt exhaust and oscillating fans for DC and AC current. Generators, all makes, ticket selling ma- chines, film containers, etc. All at bargain price* for immediate shipment. Write for bargain list. Illinoit Theatre Equipment Co., 1150 South Michigan Are.. Chicago, Illinois. FOR SALE — One Powers 6-B mechanism serial No. 43571 first class condition. Address W. Raffensber- ger, care of Rialto Theatre, York, Penna. FOR SALE — Disc Talking equipment complete, guaranteed good condition. Will trade for Arc Lamps and Generator, or upholstered seats. Address Old Trail Theatre, St. Clairsville, Ohio. BARGAINS IN NEW AND USED THEATRE EQUIPMENT — Powers and Simplex projectors, screens, lenses, sound reels, talking picture equip- ment and accessories, proportional apertures for al) projectors. Everything for the theatre at reasonable prices. Write your needs. Address Box 536,- Exhib- itors Herald- World, 407 S. Dearborn St, Chicago, 111. FOR SALE — Pair Royaltone turn-tables with drive gears for Simplex, three Audak Pickups, used foul months, $150.00. Photoplayer Organ complete, $350.00. Address Kelly Theatre, Wakeeney, Kansas. A BARGAIN— COMPLETE OUTFIT FOR YOUR THEATRE — Two Powers machines with Simplex Mazdas; complete disc equipment including DeCoster Speaker. Everything you need to bring results. $675.00 cash F. O. B. takes complete outfit. Will not sell separately. Address Box 537, Exhibitors Her- ald-World, 407 S. Dearborn St., Chicago, Illinois. THEATRE EQUIPMENT, new and used. Opera chairs, projectors, screens, generators, rectifiers, re- lecting arc lamps, etc. Write for bargain list and catalog. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. FOR SALE — ATTENTION INDEPENDENT DEALERS: Simplex large and small magazine roll- ers, and Asbestos Heat Shields, made of the best grade heat resisting material. Write for prices. Ad- dress Joe Spratler, 12-14 East Ninth St,. Chicago, Illinois. A SETTLEMENT HOUSE AND BOYS' CLUB would like to obtain a donation of a standard motion picture projector. Address Patrick M. Crowley, 276 E. 151st St., New York City, New York. ADDITIONAL CLASSIFIED ADVERTISING ON FOLLOWING PAGE December 20, 1930 EXHIBITORS HERALD -WORLD 59 MOTIOGRAPH, De Luxe model 1002 E, used one rear. Good condition, $250.00. Address W. L. Hamilton, Dalhart. Texas FOR SALE: — Earphone outfit for sale. Attaches to any Sound Equipment. Will sacrifice six seat out- fit for $40.00. Address Gilbert R. LaPoint. Strand Theatre. Westboro. Mass. Organs for Sale PIPE ORGAN FOR SALE— Robert Morton The- atre Pipe Organ in good condition for sale cheap. Address Princess Theatre, White Hall, Illinois. FOR SALE — Two Manual pipe organ. Special built instrument. Cost $10,000. Four years ago. Give away price. Write Strand Theatre, Lawrence, Mass. Equipment Wanted WANTED— BRASS LOBBY FRAMES combina- tion for one sheet and set photos. Address Ben Brinck, West Point, Iowa. WANTED TO BUY— At best cash prices. Simplex Projectors — Mechanism or complete machines. Ad- dreis Joe Spratler, 12-14 East Ninth St.. Chicago, Illinois. WANTED — Peerless or Simplex projectors, also Strong reflector arc lamps. State price, condition snd number of machines. Will pay cash, or one- third down and balance C.O.D. Address Box 337, Exhibitors Herald-World. 407 S. Dearborn Street, Chicago, Illinois. HIGHEST PRICES paid for used opera chairs, projection machines, etc. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. WANTED TO BUY OR EXCHANGE— Two Peer- less Reflector- Arc Lamps, (Peerless or Strong) also new or used Rectifier, or Generator, for Powers 6-B Projectors. Have 2 Powers Mazda Lamps and Powers Arc Lamp Houses. Must be in good condition and bargain. Give best terms in first letter. Address Columbia Theatre, 4945 Columbia Avenue, Dallas, Texas. Chairs for Sale FOR SALE— 1000 Upholstered Squab Seats. Panel Backs covered in imitation Spanish Leather. $2.00 each; 500 Upholstered Chairs with Squab Seats, cov- ered with imitation Spanish Leather, Veneer backs, $1.80, each; 1500 Used 5-ply Veneer Chairs, $0.90 each. Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. 1500 High Grade Heywood-Wakefield Spring Con- structed Chairs covered in imitation Spanish Leather; 500 Andrews Spring Constructed Panel Back Chairs in imitation Spanish Leather; reasonable prices. Illi- nois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. OPERA CHAIRS, seats and backs for all makes, five ply, at prices that save you money. Jobs in new and used chairs. Address Redington Company, Scranton. Penna. BIG BARGAIN in used Opera Chairs, 600 up- holstered, 800 veneer. Address Movie Supply Co., 844 Wabash Ave. Chicago, Illinois. FOR SALE — Theatre seats of all kinds, new and used. Address Theatre Seating Company, 845 South State St.. Chicago, Illinois. SPRING CUSHION OPERA CHAIRS— 18, 19 and 20 inches. All brand new. Greatest bargains in the country. Write today for exact photographs. Please advise amount of chairs required. C. G. Demel, 845 S. State St, Chicago, Illinois. Films Wanted WANTED TO BUY single reels film, either R. C. A. or Western Electric recording for test purpose. Write us what you have, quoting prices. Address Goodall Electric, Inc.. Ogallala. Nebraska. Managers' Schools LEARN Modern theatre management and theatre advertising. Through approved home-study methods. the Institute has successfully trained hundreds ol theatremen. Free particulars. Address Theatre Managers Institute. 325 Washington St.. Elmira. New York. Projector Repairing BEST SHOP for repairing projection machines. Prompt service, reasonable prices. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. SKILLED MECHANICS, specialized tools, and s shop equipped for but one purpose can offer you nothing but the best in repair work. That is what I have, and I can offer you the best in the overhauling of your motion picture machinery equipment. One of the oldest repair men in the territory, and serving some of the largest houses. Relief equipment fur- nished free. For results bring your work to Joseph Spratler, 12-14 E. Ninth St., Chicago, Illinois. Printing THEATRE ADVERTISING— 1,000 3x8 Dodgers. $1.00 prepaid; 100 11x14 Window Cards, $2.10, post age extra. Cash only. Address King SheprinL Warren, Illinois. Renew Your Old Screen HAVE YOUR OLD SOUND SCREEN RESUR FACED — Old dirty screens made like new. Writr or phone the Re-Nu Screen Surface, 5420 Potomac Avenue, Chicago, Illinois, Phone State 6130 and Mansfield 6875. Insurance THE BIGGEST SAFEGUARD FOR YOUR BUS1 NESS is the sure protection afforded by insurance. BUT insurance improperly written is itself a loss of money to you. For ten years we have made a study of the theatre's insurance needs. Call on us or writr us. Address Jules Juillard & Co., Room 937. 175 W Jackson Blvd., Chicago, Illinois. "The results obtained from the ad were entirely satisfactory" So writes Mr. John E. Allen, Rochester, New York, using Herald-World classified advertising to pro- cure needed equipment. Proving again that EXHIBITORS HERALD-WORLD Classified Ads are the shortest and surest distance between two points — The SELLER and The BUYER. _ 60 EXHIBITORS HERALD-WORLD December 20, 1930 w THE VOICE OF THE INDUSTRY LETTERS FROM READERS Evidence of lmpartialness WE ARE INDEED GRATEFUL FOR THE beautiful bronze plaque recently awarded our theatre. As ours is one of the smallest the- atres in the city of Chicago, the award is con- clusive evidence of the impartialness of the organization behind the movement and that it is really advancement that they are trying to encourage and not patronage. We are proud to have received this award and promise to do all in our power to keep abreast of the improvements in sound produc- tion as they are made from time to time, and in that way live up to the standard you have set for us by this award. Thanking you for this splendid acknowledg- ment of our efforts. — P. I. Bohmann, Center theater, Inc., 1161 Madison Street, Chicago, 111. Charley's Comedy a Hit JUST FINISHED PLAYING ONE OF the year's best comedies, Charley Chase in High C's (MGM). It is a knockout and will please. Customers said it had more laughs than "Amos 'n' Andy" in their "double- check" feature. "High C's" is a three-reel comedy and a wow. Madam Satan (MGM) feature is a wonderful production and will please if you can get them in. Title is bad. Hoping that Hal Roach puts out more come- dies as good as "High C's," as I find that many of the comedies made lately have been poor. Yours truly — W. T. Biggs, The Adair theatre, Adair, la. Thanks for Both AM RENEWING MY SUBSCRIPTION, so will take this opportunity to comment on several pictures which may help others. Last of the Lone Wolf (Col) good and perhaps better than a program picture. Spurs (U), with Hoot Gibson, is the best one since Gibson started to slip. Universal has changed their method of recording on disc and it is con- sistently good now. The Bad Man (FN) is very good, with good acting by Huston and Blackmoor. I played Dumbells in Ermine (WB) late, but it's a good little comedy. Sisters (Col) has a good story and is a fairly good picture, with excellent recording on disc. Runaway Bride (Radio) you can run any time and it will please. Dancing Sweeties (WB) is light but satisfying entertainment. The Storm (U) was well liked because of its set- ting, scenery and story. — Ward theatre, Pismo Beach, Cal. Second-Hand Ad Matter NOT SO VERY LONG AGO "GENERAL" Adolph Zukor had a very vigorous article in your great weekly regarding the evils of using second-hand or "used" posters, photos and other advertising materials. He was quoted as saying that no first-class theatre would use anything but new advertising ma- terial, and that his exchanges would have nothing to do with the poster exchanges han- dling and exchanging used posters and adver- tising materials. Then his salesmen, or "trav- eling representatives," sell you Paramount pictures and insist that you give them a con- tract to buy so much paper and material on each picture, as their pictures cannot be prop- erly advertised, or "presented," with second- hand, or used posters, etc. All right, so far, so good. It all sounded right to me. I swallowed it all, hook, line and sinker and chewed off part of the pole. But, here's the sad awakening. On a visit NOTICE D. J. Harkins is not an author- ized representative of EXHIBI- TORS HERALD-WORLD. to a certain town of about 15,000 population, I go into one of the Publix Class-A theatres to visit a friend of mine employed there. I find him busy sorting out used posters, photos, slides, etc., and stamping a numeral on the back of them for shipment. He says that they ship all used material to the state head- quarters to be sent to other theatres to be used by them and that his theatre receives much used material to advertise their pictures with. Now, like the "Chink," I "ask to know" does this sound like Paramount is dealing fair with the exhibitors? If "used" posters are good enough for Zukor-Katz & Company to use in their theatres in towns of 10-15-20,000 popula- tion, why aren't they good enough for me in my little 1,500 town? And yet they insist that they make nothing on their "ad sales !" Just for the exhibitors sake ! Wow ! And now just a few "publishable" remarks on what I received lately in the film cans and record cases : Land of Missing Men (T) — Bob Steel was very good in this cheaply produced Western. Too short, only one hour, and it needed more comedy relief. In Love Among the Million- aires (Par), Clara Bow was starred, but Mitzi Green, Stuart Erwin and Skeets Gallagher put it over. Just fair. Light of the Western Stars (Par) is great for Saturday. Mary Brian and Richard Arlen are fine, and Harry Green got plenty of laughs. Drew fine. The Silent Enemy (Par) is a wonderful produc- tion but won't draw flies with sugar in the aisles. Whenever we go highbrow, it gives the small town exhibitor a headache. The Sap From Syracuse (Par) is weak. Oakie very popular, but the story and production are very cheap. Ginger Rogers, as an actress, is a nice blues singer. Grumpy (Par) — detour, road very rocky on this one. Great acting, hut nobody appreciates it. Sure cure for insomnia. Like "The Silent Enemy," it's just a headache for the small towns. Byrd at the South Pole (Par) is a mar- velous production that will make you many friends and much money. Had special school kids' matinee and cleaned up. Boost it big, it will stand it. Inside the Lines (RKO) has a fine story, fine production, but no stars. Pleased those who came, but not many came. Queen High (Par) is pretty light. Charles Ruggles is great and will draw next time. Ginger Rogers and Stanley Smith should sing more, as that is all they can do. — L. L. Levy, Iris theatre, Kerens, Tex. Plans Special Shield NO YOUNGSTER FINDING A WELL- filled Christmas stocking could be happier, nor more grateful than I am for receiving your beautiful plaque of honor. Please accept my most sincere thanks and assurance that your Plaque is very much ap- preciated. We take pride in arranging for public presentation of same, and will have it suitably mounted on a specially made shield, which will be on permanent exhibition in our lobby and it goes without saying that due mention and credit will be given to your very interesting and helpful magazine. Thanking you again and wishing you the compliments of the season. — J. H. Bruck, General Manager, O'Brien theatre, Pembroke, Ont., Canada. The Small Town Angle HERE IS A PICTURE I WOULD LIKE to report on. Sin Takes a Holiday (P) with Constance Bennett. This picture is too sophis- ticated for the small town runs. It is well done but it lacks some action and comedy. I don't suppose that they can suit all situations but it certainly is not a picture for the smaller towns. It is clever and undoubtedly will go in the larger towns. But it is the type that is a little over their heads and the plot de- velops too slowly. Gorgeously gowned and altogether a woman's picture, and that does not please the men patronage. Too much dialog, not enough action is the fault with these clever society dramas. — Columbia thea- tre, Columbia City, Ind. Good Picture, Good Business I GUESS I AM LIKE A LOT OF OTHER small town exhibitors in failing to report on pictures, yet at this time we need accurate reports on pictures more than ever before. I don't know how other exhibitors are finding conditions but for my part I can say that busi- ness is good whenever I show a worth-while picture. What we used to call an average picture loses me money. My public is turning out for the extra good comedy-dramas and the better Westerns which have action and comedy. Amos 'n' Andy in Check and Double Check (Radio Picture). The best drawing card in months. Will please 80 to 90 per cent if you do not raise your admission price; it is not a special except in drawing power. RKO gets most of the money. Leatherne eking (Radio Pictures). A fairly good musical comedy with two reels in color, not the special it was sold for, only fair draw. Danger Lights (Radio Pictures). Good melodrama, pleased most of them. Only fair drawing power. Queen High (Par). Gave excellent satisfaction. This is a clever picture and is what the people want to see, good drawing power. Caught Short (MGM). A knockout. Every house should play it even if it is a little old. Good drawing power, considering that it is not new. Half Shot at Sunrise (Radio). A riot from start to finish. Pleased much better than "Amos 'n' Andy" and did almost as much business. Beau Bandit (Radio). I understood that "Escape" was rotten so traded it for "Beau Bandit ;" it was rotten too. No action. Chasing Rain- bows (MGM). Good picture of its type. December 20, 1930 EXHIBITORS HERALD -WORLD 61 Bang! Bang! and Not a Duck Moved (Special to the Herald-World) CANTON, OHIO, Dec. 18. — There is always a £rst time, as Rus- sell H. Bovim, theatre manager, and his companion, Dr. M. H. Reno, dis- covered when they went out to a lake recently and £red in chorus upon a Bock of birds who were lazily riding the ripples. Got 'em all with those shots, so they thought, until an irate hunter rose from the reeds and — well, decoy ducks are rather expensive. Pleased. Fair drawing power. Dressier and Moran steal the picture. Trailing Trouble (U) with Hoot Gibson. Gibson used to make good pictures but this one is an absolute flop. Pay for it and let it lay. No story, no action, nothing, just silly; I notice that some ex- hibitors have said it was good. I don't see where they get their line of reasoning, as even the 10 year old kids will razz it. The Divorcee (MGM). Slightly old but excellent picture of its type. I can play a few of this type in the course of a year but not many. This had only fair drawing power. Holiday (P). A very clever picture that pleased all who came. Flopped at the box office. Montana Moon (MGM). Old but good. Good drawing power and pleased. The Border Legion (Par). A real show. Action and comedy that has been lacking in so many Westerns since the talkies came in. Pleased all and had very good drawing power. Dangerous Nan McGrew (Par). A good pro- gram picture that drew very well. Some did not like it. The Social Lion (Par). Drew very well but did not go over so well. Story weak. Night Work (P). Pathe turned out a very clever comedy drama in this. Almost a special ; pleased all. Fair drawing power. Our Blushing Brides (MGM). A wonderful picture but failed to draw much. Love Among the Millionaires (Par). Very good. A few more like this and Clara will get back some cf the popularity she has lost. The supporting cast very good. Good drawing power. Pardon My Gun (P). A knockout comedy Western by Pathe, plenty of laughs. Everybody pleased, and drew well. She's My Weakness (Radio). A program picture on R K O's new group that did not even get a first run showing but which turned out to be much better entertainment than many of their specials. Arthur Lake and Sue Carol are good but Lucien Littlefield and William Collier, Sr., steal the show. If your people liked "High Society Blues" they will like this. The Texan (Par). Drew good but did not please like "The Virginian," or "Border Legion." Story rather weak and no action. Dixiana (Radio). A big flop. Drew good due to extra advertising but did not please so well. Wheeler and Woolsey were the only good thing in it. Everett Marshall is a squawkie singer just like Dennis King. In regard to short subjects I find that Pathe's Aesop's Fables are the best cartoons I can get. They are much better than Educa- tional's Terrytoons, and have better music than most of Columbia's cartoons. Pathe is turning out some good 2 reel comedies and their recording is good but cannot say as much for the R K O comedies. The Dane-Arthur comedies, "Broken Wedding Bells," and "Men Without Skirts," fairly good. "Pure and Simple," rotten comedy, sound terrible. Nick and Toney comedies are no good. Have had only one good R K O comedy, Clark and McCullough, in "A Peep in the Deep." — Walter Hohlfeld, manager, Elite theatre, Greenleaf, Kan. Rand Waxes Enthusiastic WHO SAID MUSICAL COMEDIES WERE on the toboggan? The producers are way off their bases. People do want musical comedies, but they don't want that old back- stage plot of the conceited hoofer and the faithful, unloved girl. And they do want great big Ziegfeld girl shows with fine singing and a good comedy team. A case in point is Rio Rita (RKO). We just played it six months after Sunny Side Up (Fox), and did it take? I'll say it did. My patrons, too, were wild about it. We can use one a month, 12 a year of this kind of screen entertainment, if, of course, they are as big. Now "Sunny Side Up" had one central plot, in which Gaynor- Farrell starred, andj all the dandy comedy of El Brendel, Marjorle White and Frank Rich- ardson was interwoven about the central plot of Gaynor-Farrell. In "Rio Rita" an advance was made, I think, in having two plots, one plot covering the love affair of Bebe Daniels and John Boles, with the brother suspected as being the thief, and with the real thief also in love with Bebe ; and the other plot, a comedy plot, involving the love affairs of Wheeler and Woolsey and their girls, and what a scream it was ! Oh, boy, this pair raised the roof. These two plots, continually presented alternately, re- lieved any boredom from either, and both acted as a welcome foil to the other. Cer- tainly a mighty clever arrangement that pro- ducers could well imitate. Then the big sets, girl scenes and dances capped the climax. The last few reels in Technicolor were simply beautiful, and the Technicolor has every other colored produc- tion beaten a mile for clearness and lighting. John Boles, too, has every other great singer on the screen clearly out-distanced for voice, looks, acting and charm. The industry has given us two magnificent plays in "Sunny Side Up" and "Rio Rita." Why can't they give us more like them? We need them. The public wants them ! They pay big returns. Let's have them. — Philip Rand, Rex theatre, Sal- mon, Ida. Cites Shortage of Westerns HERE ARE SOME REPORTS ON Pic- tures. Sins of the Children (MGM). This one failed to please, a weak offering. Last of the Lone Wolf (Col). This pleased but no business on account of it being shown as a silent not so long ago and will not stand for a repeat. Hell's Harbor (UA). This one has enough action to please your Saturday trade in small towns, due to the shortage in Westerns for small towns on Saturday. — A. Mitchell, Dixie theatre, Russellville, Ky. Draws Favorable Comment THE STAR THEATRE, EDMONDSTON, New Brunswick, appreciates very much the bronze plaque which your committee has awarded to it for excellence in sound repro- duction. The plaque has been given a prominent place in the lobby of the theatre and has al- ready caused much favorable comment. — Star Theatre, Edmundston, N. B. Joins Radio Station Staff (Special to the Herald-World) DETROIT, Dec. 18.— O. S. Jones, for the past year and a half associated with the Pub- lix-Michigan publicity staff, has resigned to accept a post in the continuity department of radio station WXYZ, owned and operated by John H. Kunsky, George W. Trendle and Howard O. Pierce of the old John H. Kunsky firm. Eggs or Old Shoes Will Admit You to Russ Theatre (Special from Department of Commerce) WASHINGTON, Dec. 18.— If you happened to be in Moscow now, and wanted to go to the theatre, the price of your ticket might be a pair of old shoes, eggs, old clothes, potatoes, or what have you. An item in the Krasnafa Gazeta of Moscow recently carried an item to that effect. The box office cashier is the judge as to the worth of the articles pre- sented. Such conditions are prob- ably more prominent in the rural dis- tricts of Russia, where shortage of currency is particularly felt. Ex- traordinary general poverty is said to be responsible for this. Canada Inquiry Is Now Slated for 32 Other Companies (Special to the Herald-World) OTTAWA, Dec. 18.— An order-in-council of the Canadian government has widened the scope of the inquiry into the Famous Players Canadian corporation under the Combines Act to embrace 22 other Canadian theatre and film exchange companies. All of the leading enterprises are included in the list as well as the Motion Picture Dis- tributors and Exhibitors Association of Canada, which is affiliated with the Hays organization in the States. New South Wales Film Contracts Fix Minimum Admissions for Shows (Special from Department of Commerce) WASHINGTON, Dec. 18. — The Motion Picture Distributors Association in New South Wales has decided to place a minimum ad- mission price clause in its film contracts for 1931. This action is an outgrowth of a request from exhibitors in the country. The show- men protested against the price cutting of a number of houses. Some of the suburban exhibitors said they would be wiped out if the price slashing con- tinued. They claimed they could not compete with the reduced admissions of the larger theatres. Charged With Violating Child Labor Act; Appeals (Special to the Herald-World) PHILADELPHIA, Dec. 18.— The manager of the State theatre here was recently ar- rested when Davey Lee made a personal ap- pearance at the house. He was charged with violation of the Child Labor Act of 1915, and given a fine of $10 and costs. The case is scheduled to come up in Quarter Sessions Court in the form of an appeal, and is ex- pected to be classed as a test case. Prices of Photoffash Lamps Reduced NEW YORK. — The General Electric company has announced a reduction in the price of Photoflash lamps, as its widespread use among- amateur flashlight photographers is increasing. Canada Town Defeats 1931 Daylight Saving (Special to the Herald-World) OTTAWA, Dec. 18.— The town of Carleton Place, Ontario, will not have Daylight Saving during 1931. This was decided when the rate- payers went to the polls to vote on a referen- dum on the question, the result being almost two to one against the adoption of summer time. 62 EXHIBITORS HERALD-WORLD December 20, 1930 Part of the merry throng that gathered at the "wow" of a party with which Advance Trail- er officially opened its new Chicago office last week. We should be happy to place a de- tailed caption under this cut, but the noteworthy members of the group are so numerous that we could not do them justice — therefore, we'll merely mention the names of the di»- tinguished members in the front row. Starting with Johnny Mednikow (we spelled his name wrong last week, pardon.) is Ethel Chez, M. Van Praag, general sales manager of Advance, Al Blasco, publicity man par excellence and Louis Abramson, of the Allied Theatres of Illinois, Inc. w CHICAGO PERSONALITIES By JIM LITTLE WE understand that Max Ascher has taken over the defunct, as it were, Punch and Judy theatre on Van Buren street. And now that we under- stand that, may we remark on a remark that we happened to overhear. Why not take some little house like that and make it into a purely children's theatre? For by entertaining the "kids,' mothers of these youngsters, a different could be put into effect. THIS perhaps is not new, but it at least is worth a try. Possibly contracting for enough product to completely fill a children's program would be difficult. If so, then it would be possible, perhaps, to interest a pro- ducer in making a few children's pictures, of which there seems to be a dearth. As it is now, there are no pictures to speak of that appeal to a young audience, and that may be the reason why receipts sometimes fall below par. Should something like this be put into prac- tice, certain times could be set aside for pro- grams fitting school children, of all ages. Tots, juveniles and semi-sophisticates. Satur- days and Sundays would no doubt be the big days, while parents would undoubtedly fill in the interim. Of course, it might take some time to work up such a project, but once it was put into effect, a clientele, of a most worthy sort, would automatically begin to establish itself, and after a time it would be merely a matter of getting the right pictures at the right time. But such a "mereality" would be a bit of a problem at present. and most incidentally the fathers and and probably quite remunerative idea We were sorry to learn that Jimmie Greg- ory's theatre in Ottawa, Illinois, was prac- tically destroyed by fire last week, due to the fact that someone left a curling iron in the beauty salon that occupies one of the store spaces in the building. We understand the loss is in the neighborhood of $75,000, but happily, this is almost all covered by insur- ance. The damage to the whole building amounts to something like $200,000. Jimmie told us that reconstruction on the house would begin shortly. Other houses belonging to Gregory are the Orpheum in Ottawa, the Roxy in Peru and houses in Sterling, Illinois. "Hook, Line and Sinker" is set to open up at the State Lake on December 25, so 'twas stated, and now that we've done everything but mention Radio Pictures, we might say that Radio Pictures exchange, where Bill Brumberg holds forth, is in the throes of having practically closed their product with all the major circuits. And, incidentally, a few facts concerning "Check and Double Check." During one week, approximately 72 houses were showing the film, houses located Jtlerrp CJjrtetma* to Everybody from Everybody And may we, humbly, wish everybody the same in the smaller cities and towns, and reports on box office receipts show that the film is essentially a "fireside, family picture," which the country parts are taking to like wheat- cakes to syrup. Freeport, Sterling and Gib- son, all in Illinois, have reported record breaking returns, which seems to refute de- cisively the earlier reports concerning the film in metropolitan centers. Also, one of the largest weeks in the number of prints sent out of the Chicago office was the last, when something in the neighborhood of 500 prints were mailed out. We also understand that Clark and Mc- Cullough, that famed comedy team, who have been creating merriment on the stage and in a number of films, have been signed by Radio Pictures to make comedies. * * * Henry Kopald, country salesman for Tif- fany out of the Chicago office has been trans- ferred to the Milwaukee branch. * * * J. L. Merrick, Tiffany division manager, is making his swing around before Christmas, being in Omaha the day we picked this up, and plans to go to New York shortly after- ward for a sales conference. * * * We should like to extend our sympathy to Morris Hellman, whose brother passed away last week. * * * Sidney Meyer, formerly connected with the Fox theatres here is back in Florida, we un- derstand, looking after his theatre interests there. DO YOU REMEMBER ? When Harry Weiss was Manager of the Metro Film Company in the Mailers Building? When Ben Judell was District Manager for Charlie Chaplin Films in the Mailers Building? When Irving Mack was errand boy for Ralph Kettering at Jones, Linick & Schaefer in the old Orpheum Building? When Sig Fowler was collecting pen- nies out of automatic machines at the old Penny Arcade where the Orpheum Thea- tre now stands? When Dave Chatkin was Manager of Warner Brothers' first independent Ex- change at 17 North Wabash Avenue? When operators used to carry their own film pack to the Exchanges each night at the end of the show? When Nat Wolf, of the Biltmore, was Booker for the General Film Company where the Erlanger Theatre now stands? When John Balaban was road salesman for the General Film Company at 17 South Wabash Avenue? When Walter Johnson was "Speeler" at the Carl Laemmle White House Theatre on Milwaukee Avenue? When Si Griever was Booker for Gen- eral Feature Film Company on Washing- ton Street? Barney Balaban was Treas- urer, Bill Hirshberg was President and Archie Spencer Vice President? When Roy Seery was Office Manager for Joe Hopp-Standard Film Exchange on Washington Street? Bill Weinshenker ORGANIZE NOW for 1931 selling in the Motion Picture Market *V/ OU cannot afford to devote time and money in an attempt to sell phantom buyers. Ad- vertising and selling must be directed at targets which you know actually exist. In the motion picture market, there are 14,000 theatres which must be provided with motion pictures. Exhibitors Herald-World offers an audited cir- culation statement showing distribution to 9,342 individuals in the theatre branch of the business. No other motion picture trade paper even claims to approach that figure in total distribution. The 9,342 individuals in the theatre branch of the industry represent in excess of 95 per cent of the buying power in the United States, and a generous share of the buying power of every country m the world importing American motion pictures. If you use advertising to sell, the first choice in the trade field is EXHIBITORS HERALD -WORLD First by Every Test — Every Time Quigley Publishing Co, New York Chicago Los Angeles HE press — trade papers, fan mag- azines, newspapers — acknowledge the new position of the short feature. "Have you noticed how strong a foothold shorts are assuming in the theatres?" queries one editor. And have you noticed how the battalion of super short subjects under the Educational Pictures banner has led the procession? Never has competition in short subjects been more widespread. Yet never have Educational Pictures marched to the close of a vear more triumphantly acknowledged as the leaders of their special field. MACK SENNET COMEDIES LLOYD HAMILTfcl COMEDIES MERMAID Comedies IDEAL COMEDIES GAYETY COMEDIES VANITY V CCMEMES TUxedo X Comedies HACK SENVtTT BREVITIES o la Lyman H. Howe's HODGE-PODGE WILLIAM J. BURNS DETECTIVE MYSTERII HUCATIOXAL FILM EXCHANGES, Inc., e. w. mammons. Preside* Member. Motion Picture Producers and Distributors of America. Inc., Will H. Hays, President EXH IBITORS HERALD WORLD tfssSF Profits in Presentations Light — Color — Person, cards and have alw Proper control of yo eration — "Use only t* advice of thousands of ese are drawing rofit winners. f first consid- System" — the showmen. am ELECTRIC COMPANY ST. LOUIS Vol. 101, No. 12 December 20, 1930 iWAY FIRE IJOUR SHOW YOU CAN'T FORESEE ANYTHING LIKE THIS. And an accident like this may happen any time, far removed from your theatre. If poiver lines go down, your show may stop. Guard against that with dependable Exide Emergency Light- ing Batteries. Write for information. No obligation. lHREE miles off, fire breaks out. Power lines go down. Current fails. What's the result in your theatre? Abruptly performance stops. Total darkness. Irritated patrons. Possibly refunds. Current failure may seldom happen, but once is too often. It's not your power company's fault. It does everything possible to give you de- pendable service. But it can't fore- see accidents any more than you can. You must guard yourself against sud- den current failure. And you can do it dependably with Exide Emergency Lighting Batteries. When current fails, for any reason, Exides take over the emergency load instantly and automatically, without a hand touching a switch. The show goes on without a break. An Exide Emergency Battery is not expensive to purchase and it costs so very little to operate. Let one of our technical men call and tell you all about emergency lighting. A note to us will bring him. And there's abso- lutely no obligation. Or just write for our Emergency Lighting Bulletin. Do it today. It'll interest you. Exifce EMERGENCY LIGHTING BATTERIES THE ELECTRIC STORAGE BATTERY COMPANY, Philadelphia THE WORLDS LARGEST MANUFACTURERS OF STORAGE BATTERIES FOR EVERY PURPOSE Exide Batteries of Canada, Limited, Toronto December 20, 1930 Exhibitors Herald-World Through scientific research and testing of USG products their efficiency in cor- recting faulty acous- tics is accurately recorded. USG sound control ex- perts are thus able to analyze noise con- ditions scientifically and pre-detcrminc the success of any corrective measures. Acoustone adds to the beauty of any theatre. Illus- trated above is one of the many decorative designs which may be obtained with the varied patterns and color combinations in which Acoustone is supplied. How Perfect Acoustics Will Increase Your Box Office Receipts A Message to Theatre Managers from the United States Gypsum Company SINCE talkies have replaced silent films, theatre managers have found that their attendance depends in a large measure on the quality of their sound reproduction. And they have learned, often by sad and costly ex- periences, that the most perfect sound equip- ment cannot perform with perfect satisfaction if the acoustics of their theatre are faulty. Many theatre managers have ~W T ^1 corrected faulty acoustical con- V./Am^ ditions by applying Acoustone, the USG acoustical tile, to walls and ceilings. Where it has been installed, Acoustone has produced surprising improvements in the quality of sound entertainment. Without obligation, a USG sound control expert will gladly make a study of acoustics in your theatre and advise you if they need correction. If you accept his recommendations, the United States Gypsum Company will assume full responsibility for the predicted results — supplying the materials and supervising their installation. Acoustone is a scientific sound-absorbing material of high efficiency which is easily This booklet sent free It shows how Acoustone, the USG acoustical tile, controls sound and pro- vides beautiful and har- monious decoration. installed without structural altera- tions and without interruption to business. Many shapes, patterns and colors permit a great variety of decorative schemes, including those modernistic in feeling, which will enhance the beauty of any theatre interior. Being a mineral material, Acoustone is fireproof and, when soiled, it may be easily and economically cleaned. It will cost you nothing to have a USG expert advise you on im- proving the hearing conditions in your theatre. For further information please address the United States Gypsum Company, Dept. 5912, 300 West Adams Street, Chicago, Illinois. ACOUSTONE Mtta Better Theatres Section December 20, 1930 r\ 3 .f <•> K& I IS I i ishinqyoua Q prosperous >^J<^ & Pretty, is n^t it? But what does it mean? E verybody is wishing everybody else a prosperous New Year. Wishing never put money in the bank. Those who will real- ize prosperity in 1931 are those who realize they have a hard job ahead of them. They're planning and working right now for the new year that lies before them. Iou have to spend money to make money. That's the price of competition. But spend wisely. See your dealer in rugs and car- pets by Bigelow-Sanford. He'll show you ways and means of beautifying your theatre. And he'll show you ways to save your means by suggesting short cuts to ieconomy. BIGELOW-SANFORD Rugs and Carpets for Theatres Made by Bigelow-Sanford Carpet Co. Inc.. Weavers since 1825. Mill$ at Thompsonvillc. Conn. ; Amsterdam, N.Y.: Clinton, Maes. Main Sales Office: 385 Madison Avenue, New York Sale* Office*: Boston Philadelphia * Pittsburgh • Atlanta • Dallas ■ St. Louis • Chicago • Detroit • Minneapolis • Denver • Los Angeles * .San Francisco . Seattle December 20, 1930 Exhibitors Herald-World Good News for your Box Office when you make this announcement WELCOME news to your patrons — good news for your box office when you announce that you have put an end to faulty acoustics in your theatre. For theatres everywhere have proved that Acousti-Celotex, by providing ideal hearing conditions, pulls larger crowds — increases profits. And managers of many of these thea- tres will tell you that Acousti-Celotex not only increased their profits but actu- ally saved their theatres from failure. When correctly applied, this remark- able material reduces reverberation — prevents words and music from being reflected back towards the audience in a jumble of sound — assures ideal hearing conditions in every part of the theatre. These facts assure success: Study of your theatre — Each theatre re- quires individual treatment. The Acous- tical Engineers of the Celotex Company will calculate the exact footage of Acousti-Celotex required and the proper places for its application in order to The Allis Theatre '.. . ." * : \ \ " * ' • ! ■ i : \ :**:::::! : :*: : Ac™.sfCel°t.ex »'s ?«"*/y tvr ait tbt- • J":! ••**••- : §••••■ applied to ceilings or walls West Allis, Wisconsin HHIHI;::!:':!::::!:!::::!!!!:: in old OT new buildings. Acousti-Celotex not only corrects faulty acous- ::::| ::;::;::::':::::::::::| *:;• The deep perforations serve tics — it adds decorative beauty as well! Note j ;; IT-* ***-*" * " M*-*-' ' '-!'-' | '• '■ • • as channels for carrying the attractive stencil pattern in the wall panels :*;••! ;::::::"::::'::::::::::' ••" sound waves into the fi- above. Stenciling may be done before or after ;:;:§ ::::::::::::::;::::::| ••::*: brousinterior,assuringhigh the tiles are applied. . . . Submit problems ;:!:j :;:::H:::::::i::::::| :;■•; sound-absorbing efficiency, to the Acoustical Engineers of The Celotex »••'! *:::':::''::":***'"':f- — - and permitting decorating Company for study and analysis — without ;;;;| '"•••""""'•••"•""♦i ■*••■ without loss of sound- charge or further obligation. Use the coupon. ",;".'.% i;*!*:**"!-''"""****! ••;•: deadening value, Acousti-Telotex FOR LESS NOISE-BETTER HEARING The w »'"'"" : ""' ' •" "L'-'i,,,tl «H f ,„. tbed J o i 8- • n - □ '■■-■a twshcS B. T. Dec. 20 ALEXANDER SMITH A CO U ST I - CARPET Theatres Division, W. & J. Sloane, 577 Fifth Avenue, N. Y. Without cost or obligation please send me your Acoustical Data Form. Name . Address City .S'ate- ■■HUH d NOTE./ on WRITERS and SUBJECT/ in thi/ L^UE : White' Ught Fo I PURGED SCREENS * .Suy only thaf jn^oi-porates ai|^U,p,nen* which INSIST UPON ILEX BE PATRON INSURED ILEX F:2 J DUAL FOCUS PROJECTION LENS 5*®§3 A DUAL PURPOSE LENS The Ilex F:2.5 Dual Focus Lens projects sound-on-h'lm to cover the same size screen area as sound - on - disc holding images in true proportion without dis- tortion. Flatness of field, maxi- mum sharpness, brilliant illumina- tion, coal blacks, snow whites, are truly Ilex characteristics. This lens is adapted for use on all makes of projectors ILEX OPTICAL COMPANY ROCHESTER NEW YORK ESTABLISHED 1910 December 20, 1930 Against the latter rests the clamp ring (7) which is secured by two nuts (C) so that the space J is even all around the ring. One is to be cautioned not to tighten the nuts so as to chip the lenses. A light shake should be left in the con- m^c | ■ H/c M \s\\ V''\\ 7 N, > / H ' H \ * s \ / 6 v. > \ \V "> , ^,c ■ . ■ * I ® ]/ 1 densers. This condenser arrangement gives a spot on the aperture that is ellip- tical instead of round. With reference to the diagram of the spotlight condenser, both lenses are plano-convex with a six-inch diagram and a nine-inch focus. The diagram indi- cates the method of mounting. It will be noted that there is a space between the lenses (K). This should be one- eighth of an inch. Space J should be even. Care should be used in tightening clamps nuts (C) so that they are not tightened too much. New Rheostat Lug • A new solderless lug has been de- signed by Hoffmann-Soons, Inc., 387 First Avenue, New York, manufacturer of rheostats and allied motion picture projection apparatus. The lug is used with this firm's rheostat and is adjust- able to seven different sizes of cables ranging from 4 to 4/0. The lug comes in both single and dou- ble terminals, the former being able to stand 150 amperes, while the latter will take 250 amperes. It is stated that the lug can be added to any rheostats now in use at a small cost. Modern Installations RAVEN SCREEN CORPORATION Sound Screens Lyon Pathe theatre, Paris, France . . . Politeama theatre, Nice, France . . . Apollo theatre, Rochefort, France . . . Excelsior theatre, Nice, France . . . Gyptis thea- tre, Marseille, France . . . Palais des Glaces, Paris, France . . . Central theatre, Nice, France . . . Cine Magic Palace, Paris, France . . . Batignolles theatre, . Cine Pathe theatre, . . Gallia theatre, La . . Katorza theatre, . . Artistic theatre, Or- . Varietes theatre, An- Olympia theatre, Tarhes, Palais Montparnasse, Paris, Select theatre, LeHavre, Paris, France Cognac, France Rochelle, France Nantes, France leans, France . gers, France France . . . France . . . France . . . Familia theatre, Niort, France . . . Nouveautes, Marseille, France, and many others in Continental Europe. December 20, 1930 Exhibitors Herald-World 39 BETTER PROJECTION A Department Conducted for the Projectionist and the Exhibitor By F. H. RICHARDSON Projection in Legislation A PROJECTIONIST of Ontario, Canada, has handed me a copy of the new "Theatre and Cinemato- graph Act" which recently went into effect, with the request that it be care- fully examined and that I comment upon its provisions insofar as concerns projec- tion matters. I am also in receipt of a leather bound copy of this act, with my name all nicely printed on the cover in gold. This came from the treasury de- partment of Ontario, to whom my thanks are extended for the kindly courtesy. I am always glad to examine and comment on such things, especially in this case, for the reason that adaptable for the projection of motion pictures. Paragraph h says, "Projec- tionist shall mean any person 'operating' a motion picture projector." Paragraph i says, "Reel shall mean motion picture film not exceeding one thousand feet linear feet in length." It is also specified that "standard film" shall mean any film 35 millimeters or more in width." Paragraph f is perfect, or so it seems to me. I would have worded Paragraph Inspiring Lines I so the act contains provisions with which I very thoroughly agree. I shall therefore consume considerable space dealing with this measure, be- lieving our readers will be interested in its provisions, and, moreover, that officials of our own states, as well as those of Canadian provinces other than Ontario, may perhaps be able to benefit to some extent by such comment. Section 20 reads, "The Inspector of Theatres may, in his discretion, refuse to grant, or may revoke for cause, or suspend any license issued under this act, but any such decision of the Inspector shall be subject to appeal to the Treasurer of Ontario." And Section 21 says, "An operator or apparentice may appeal from any decision of the Inspector to an Ap- peal Board appointed by the Treas- urer of Ontario." Inasmuch as this same act, in an- other division entitled "Definitions," says (paragraph h), "Projectionist" shall mean any person "operating a mo- tion picture projector," I am unable to see just where the "operator" comes in, in Section 21. To be consistent, a law should not contradict itself. Also, it is stated that the "operator" may appeal to the "Treasurer," and in the next breath says he may appeal to an Appeal ,Board. Turning to "Definitions" we find (paragraph f), "Motion Picture Projec- tor" shall mean any type of machine N the city of Portland, Ore., I met F. K. Has- kell, a news correspondent to the Herald- World. Mr. Haskell is not a projectionist of motion pictures, but if what you read below is a sample of his work, and I believe it is, he cer- tainly is able to project inspiring things into cold type. I wish I knew whether Friend Haskell did or did not write these lines. In any event, I thank him for enabling me to lay them before you: THE MAN WHO LOVES HIS JOB Are Do you trying to climb where the chosen a/re, Where the feet of men are few? you long for a "job that is worth one's while"? — Well here's a thought for you: The pots of gold at the Rainbow's End Are sought by a teeming mob; But the fairies who guard them choose as Friend The MAN WHO LOVES HIS JOB. It isn't the kick, it's not the pull That brings the strong man out; But it's the long-time work, and it's all-time will, And a cheerful heart and stout! Have you faith in yourself? Do you want to win? Is your heart for success athrob? There's just one thing that can bring you in With the winners: LOVE YOUR JOB! h to read, Projectionist shall mean any person engaged professionally in the pro- jection of motion pictures. Paragraph i is incorrect. A "reel" is commonly un- derstood to be the metal spool upon which the film is carried. What is ap- parently meant is a reel of film, and that may mean 1,000, 2,000 or even 3,000 feet. As to the latter item referred to, there are right now three or four widths of film being used in theatres. The word- ing of this clause is such that most any width of film is regarded as standard, whereas actually the standard commer- cial film is, and will always be, of one width. Section 27, dealing with projection room construction, reads: (a) The projection room shall be con- structed of fire resistive material only, such as hollow tile, cement, or brick, and shall be not less than sixteen feet in width, twelve feet in depth and ten feet in height. There shall be an adjoining fire-proof rewind room, not less than six feet in width by eight feet in depth, with emergency exit therefrom. All doors to be fire doors, to open outward and to be equipped with check springs and shall not be fastened during a perform- ance. All observation or port hole openings to be protected with automatic self closing shutters of not less than one-eighth inch steel. The shutters to be controlled with fusible links and to be installed in such manner that they can be lowered individually as well as collectively. There shall also be pro- vided a master release cord controlling the releasing of all port hole drops: such release cord to be situated imme* diately adjacent to the entrance door- way. (b) Projection room shall be pro- vided with overhead ventilators or ducts at least eighteen inches in diameter: and rewind room with ventilators or ducts at least nine inches in diameter. These ventilators to be equipped with automatic devices to insure their open- ing in case of fire. (c) There shall be provided toilet conveniences adjacent to every projec- tion room and such facilities shall in- clude a lavatory bowl, as well as a wash-basin with running water. (d) Where battery or generator rooms are provided they shall be of such size as may be determined reason- able by the inspector and shall be ven- tilated to the open air. This is all good, save for some ambiguous wording. Section (a) says, "such release cord to be situated imme- diately adjacent to the entrance door- way." Presumably what is meant is that the releasing end of such cord shall be located immediately adjacent to the entrance doorway. The whole cord could not be thus located and serve its purpose. Provisions for ventilation ducts are good insofar as concerns the projection room, but the rewind room vents should 40 //u/o-Slep TH* <.FI F-OPERATIN& PLATFORM LADDIR M. M with a Special Safety Platform and an i*^T^ \ Automatic Shelf Particularly Adapted to Theatre Use There are dozens of daily jobs about the theatre that can be done a little more quickly and better with this new step ladder. Changing electric signs, cleaning electric fixtures, maintenance or cleaning of backstage rigging — all these lighter jobs can be efficiently handled from the broad enclosed plat' form. Both this and the handy shelf never need to be touched. They open and close with the ladder. The work' man has complete freedom of thd hands. For heavier work the "Gold Medal" Safety Platform Ladder is recommended. The "Auto-Step" is made of aeroplane spruce braced with cadmium plated steel tie-rods and knee braces — a re- markable combination for strength and lightness in weight. Send for Descriptive Bulletin No, 117 THE PATENT SCAFFOLDING COMPANY CHICAGO, 1550 Dayton St. NEW YORK, 3821 Sherman St., L. I. City PHILADELPHIA BOSTON ST. LOUIS SAN FRANCISCO ATLANTA PITTSBURGH Better Theatres Section be of equal size. Vent ducts serve a most important function in ventilation, of course, but they also serve an equally im- portant function in carrying away gas and smoke when a fire occurs, if ever one does. (I respectfully refer Ontario officers to pp. 317, 318 and 319, of Vol. 1, Bluebook of Projection, for fur- ther data on this subject.; As to paragraph (d), I would have suggested a minimum of size, perhaps, but after all, from the official viewpoint, since no danger to the audience is in- volved, it is the exhibitor's own business if he wants to burn up his motor or generator by overheating. Paragraph (c) is excellent. Paragraph (a) of section 41, reads, "All types of equipment adaptable for the projection of motion pictures, or for the reproduction of sound with motion pictures in theatres, or for furnishing sources of illumination or current to operate such equipment, shall be installed to the satisfaction of the inspector." That is excellent insofar as concerns its real meaning, but I would have worded it thus: Each and every item of appa- ratus or equipment intended for use in motion picture projection work or in sound reproduction in any theatre, shall be installed to the satisfaction of the In- spector, and shall not be used until such installation has received his official approval in writing. Paragraph (e) reads: (e) Three one-half gallon, carbon tetra- chloride pump gun type, fire extinguishers, or four one-quart carbon tetra-chloride, pump gun type fire extinguishers, shall be at all times kept in good working order, and available for use in the projection room. Now my own idea is to remove the smoke and gas as fast as it forms, and let 'er burn! If the projection room is rightly built and has proper vents, with fans able to remove all smoke and gases as fast as formed, the audience will not even know there is a fire. And now we come to the section en- titled "Projectionists," which, I under- stand, kicked up quite a lively scrap. Many of the projectionists objected strenuously to the re-examination clause, which they readily foresaw would com- pel them to get busy, study and keep right up-to-date. While it will consume considerable space, I present it in full : 42. Where motion pictures of a standard size are to be shown, either in public or pri- vate, the motion picture projector, shall be in charge of a licensed projectionist. 43. Projectionist licenses shall be issued in four grades designated grades "A," "B," "C" or "D." 44. Every applicant for a grade "A," "B" or "C" projectionist's license shall sub- mit to such examination as may from time to time be approved by the inspector, and the inspector may from time to time notify any projectionist to appear for re-examina- tion. 45. Grade "A," "B" or "C" projectionists upon passing the examination shall be is- sued a license as soon as practicable, and the license issued shall be graded according to the applicants knowledge of motion pic- ture projection and ability to handle all necessary equipment, as determined by the examination. December 20, 1930 46. The fees payable for examination and license shall be as follows: A projectionist Grade "D" license, five dollars. Examination and license Grade "C," ten dollars. Examination and license Grade "B," ten dollars. Examination and license Grade "A," ten dollars. For renewal of projectionist's license, five dollars. 47. — (a) An applicant for a grade "D" projectionist license shall be the full age of eighteen years, and shall furnish to the in- spector, in such manner as may be re- quired, evidence of his physical ability to handle projection, sound and fire fighting equipment, and shall also furnish a medical certificate that he does not suffer from epilepsy in any form. (6) A grade "D" projectionist may be employed to assist a higher grade licensed projectionist or projectionists in any theatre. (c) A grade "D" projectionist shall not be permitted to take sole charge of the pro- jection equipment but is only permitted to handle such equipment when under the di- rect supervision of a higher grade projec- tionist. 48. An applicant for a grade "A," "B" or "C" projectionist license shall be the full age of twenty-one years and have served as a grade "D" projectionist for at least six months, except in the case where an ap- plicant has held a license in any other prov- ince or country, or who has completed a course of instructions approved by the in- spector, in either of which cases the inspector may, in his discretion, permit the applicant to be examined for either a grade "C" or any other grade that the inspector may determine. 49. Before a grade "C" projectionist li- cense may be issued, the applicant must pass a practical test as to his ability to properly thread, oil and care for projection equipment: to demonstrate his ability to correctly install resistance and transform- ing devices to supply proper current for a carbon arc lamp, and to properly instal and focus incandescent or mazda lamp equip- ment. He shall also secure a mark of at least sixty per cent for a written examina- tion covering ordinary running repairs to mechanisms, the handling and care of mo- tion picture film and general safety require- ments. 50. Before a grade "B" projectionist li- cense may be issued, the applicant must pass a practical test as to his ability to properly handle various types of standard motion picture equipment; various types of sound reproducing equipment; to correctly locate and remedy projection machine, sound equipment and electrical troubles; to have a working knowledge of various types of condensing and projection lenses. He shall also secure a mark of at least seventy per cent for a written examination, which examination shall consist of questions on sound reproducing equipment, projection equipment, electrical equipment, condensing and projection lenses, arc lamps and fire hazards. 51. Before a grade "A" projectionist li- cense may be issued, the applicant must pass a practical test as to his ability to operate, care for and repair any of the standard makes of projectors; to have a working knowledge of the adjustments, care and operation of motor generator sets and resistance devices; to properly trace and if necessary install the wiring from the main service switch to the source of illumination at the projector, including all necessary de- vices required to provide proper voltage; to repair and place in good working order mo- tion picture film; to have a knowledge of condensing and projection lenses sufficient to enable the applicant to secure a clear spot at the aperture and to project a clearly denned picture of correct size upon any December 20, 1930 Exhibitors Herald-World 41 screen which may be installed; to also in- stal and care for ordinary replacement parts of synchronous sound equipment, such as tubes, fuses, etc., and to give a demonstration of his ability to use both disc and track systems of sound reproduction with perfect synchronization of sound and pictures. He shall also secure a mark of at least eighty per cent for a written examina- tion covering the operation and care of projection equipment; the operation and care of synchronous sound equipment; the care and hazards of motion picture! film; questions on electric current and electrical devices used in theatres; questions pertain- ing to condensing and projection lenses; and questions relating to the proper care of the projection and sound equipment and the preventing of fire hazards. 52. Any applicant who fails to secure the necessary percentages to warrant the issu- ing of a higher grade projectionist license shall not be eligible for re-examination until he has completed a further course of instructions of at least three months. 53. — (a) In every theatre where there is more than one motion picture projector in- stalled, there shall be two licensed projec- tionists employed, according to the follow- ing schedule: (b) In any theatre where the seating capacity is 1,750 or more two grade "A" projectionists shall be employed. (c) In any theatre where the seating capacity is more than 1,000 and less than 1,750 a grade "A" and "B" projectionist shall be employed. (d) In any theatre where the seating ca- pacity is more than 750 and less than 1,000 a grade "B" and "C" projectionist shall be employed. (e) In any theatre where the seating ca- pacity is less than 750 a grade "C" and "D" projectionist shall be employed unless synchronous sound equipment is installed, when a grade "B" and "D" projectionist shall be employed. (/) Provided that the licensee of any theatre may employ, if he so desires, a higher grade projectionist than is called for according to the schedule stipulated in this section. (g) Provided also however, that the in- spector may alter the grade of licensed pro- jectionists to be employed in any projection room, where the building, or other circum- stances warrant such alteration. 54. Where in any theatre projectionists of different grades are employed, the higher grade projectionist shall have complete charge of the projection room, including all equipment therein. In all other cases each projectionist shall have control of the equip- ment under his care and both shall be equally responsible for the proper operation and care of the equipment and projection room. 55. In these regulations "Projection Room" shall mean and include the room where projection equipment is installed, bat- tery room, rewind room, generator room, toilet room and any other room in which projection or sound equipment or apparatus is installed and which is directly connected with or adjacent to the room housing the projector equipment. 56. The projectionist shall not: (1) Smoke or permit smoking in the projection room at any time. (2) Read or have reading material other than licenses and regulations in the projec- tion room. (3) Permit an unlicensed person other than the manager or an authorized official to be or remain in the projection room while an audience is in the building. (4) Permit film to remain exposed in the projection room at any time. (5) Allow films to be rewound in the room housing the projectors. (6) Permit over- fusing or make improper electrical connections. They Com e^*o See and Hear INTERFERING NOISE FROM POORLY CONSTRUCTED STAGE EQUIPMENT BREEDS DISSATISFACTION GET right down to the real facts. Pictures can be presented to their finest possi- bilities only when the stage mechanical equip- ment is designed and operated in proper relation to other equipment. All eyes are focused on the stage. A mishap dare not happen — the curtains must work quickly, smoothly and accurately — the curtain track must be absolutely noiseless— the curtain controls and screen modifier must respond instantly to the operator's demands. That's the kind of equipment Vallen builds — equipment that presents pictures absolutely perfect, without noise or distraction and creates an atmosphere of glamour and distinction that satisfies to the fullest extent the desires of critical theatre-goers. Vallen theatrical equipment has been used for fifteen years, without one complaint, in the world's leading theatres which is abundant proof that Vallen equipment can improve any presentation and is unaffected by the industry's changes. VALLEN ELECTRICAL CO., INC. Manufacturers of Vallen Automatic Screen Modifier; Vallen Noiseless All-Steel Safety Track; Vallen Noiseless Curved Track; Vallen High Speed Curtain Control Vallen Junior Control; Vallen Flying Control; Vallen Syncontrol for Talkies. 232 BLUFF STREET AKRON, OHIO This book will give you many new ideas about bettering the presentation of pictures . . . Contains full description of the Vallen Automatic Screen Modifier and why this Modi- fier is an essential unit in every leading theatre . . . Absolutely free — write for your copy now. Dares to Guarantee 42 Better Theatres Section December 20, 1930 (7) Loan his projectionist license to any person. (8) Fail to produce on demand by proper officials, projectionist license where motion picture apparatus is being used. (9) Fail to test apparatus and connec- tions prior to each performance. (10) Fail to inspect and repair all films as received prior to exhibiting. (11) Operate or permit to be operated defective projection or sound equipment. (12) Maintain a dirty projection room. (13) Latch doors on inside, remove han- dle from outside of doors, or otherwise de- lay access of authorized persons. (14) Fail to report promptly to the de- partment the occurrence of any film fire, and the apparent cause thereof. (15) Use any habit forming drug. (16) Display films without bands or stamps of the Board of Censors of Motion Pictures. (17) Use defective or overloaded reels. (18) Permit port hole drops to be in a defective condition. (19) Fail to test the working of all port hole drops daily. (20) Fail to have fire extinguishers in good working order. 57. Any projectionist who shall operate or cause to be operated, a projection machine or sound equipment device which is not in- stalled in accordance with the regulations, shall be deemed to have contravened the Act. 58. Every projectionist shall examine his projection machine and sound equipment daily, and must devote his whole attention to and remain at the projector while it is in operation. 59. He shall not permit any person to enter or remain in the projection room dur- ing a performance, except a provincial or municipal police officer, the manager, the local fire chief, or the inspector appointed under the provisions of the Act. 60. No projectionist shall operate a mo- tion picture projector while under the influence of liquor. 61. Any exhibitor permitting a projec- tionist to operate a motion picture pro- jector while the projectionist is under the influence of liquor, or permiting a projec- tionist to violate the provisions of the Act or regulations, shall be guilty of an offence under the Act. 62. Any person who permits any film to travel through the projector at a greater speed than one hundred feet to the minute, shall be guilty of an offence under the Act. 63. — (a) Films shall be rewound or re- vised only in the rewind room constructed for that purpose, and films shall not be exposed at any time except films being transferred to or from the projection ma- chine or the reel being rewound or revised, and all spare reels of film shall be kept in a fire resistive container which shall have separate individual compartments, the lid of which shall be self closing. (6) All extra films such as leaders, trail- ers or announcements, shall be kept in fire resistive containers. Gentlemen, I am of the opinion that the grading of projectionists according to their ability and knowledge represents a very distinct advancement. I also am of the opinion that such grading should be done by the licensing authorities, but only by a board thoroughly competent to judge as to the results of the examina- tion it makes. Such a board must, in the very nature of things, be in part com- posed of projectionists. I am further of the opinion that pro- jectionists should be subject to re-exami- nation, but at stated periods rather than by the call of an official. I would say that a re-examination every second year would not be too much. No man who really proposes to keep up-to-date and fully equipped with knowledge of his profession will object. It seems to me to be ridiculous to the point of absurdity to examine a projec- tionist, issue him a "card" declaring him to be capable and competent, and to re- new that card year after year without further examination, regardless of the fact that projection processes and equip- ment have been changed until the orig- inal examination hardly applies at all. And this has been done year after year just about everywhere, regardless of the well known fact that many men make little or no effort to do more than acquire sufficient advancement to enable them to go through the motions of projection with the newer apparatus, securing suffi- ciently good results to enable them to "get by" and hold their jobs, but with- out ability to judge as to the degree of efficiency and economy with which they are doing the work. As to the matters of grading and re- examination, I invite our readers to set forth their views. I am sure we shall all be glad to have them, with the under- standing, however, that those opposed must confine their remarks to the setting forth of their reasons for objection. I am sure even the Ontario government will be glad to consider reasonable argu- ments, either for or against. In the mat- ter of Ontario objectors, names will be held confidential (not to be published) if that request is made. There are many other items I might speak of in this act, but the important ones have been dealt with, and space is at a premium. I would suggest, however, that inas- much as the motion picture is now the main staff of amusement of nine-tenths of the people, and since excellence in pro- jection is of large importance in the matter of giving the greatest value to the people for the money paid in at the box offices, it would seem wise for the Canadian government to cause a meeting of representatives of the provinces to be held for the purposes of discussing the various laws, rules and regulations now in force in each, to the end that the best items of each be made available to all. I know that British Columbia has some mighty good things. So has Ontario, Alberta and, I presume, each of the others. Why not get together and trade the best of these ideas? For example, paragraph (10) of sec- tion 56, of the Ontario law. To this I vigorously object. Why should the pro- jectionist do film exchange inspectors work without pay. Such a rule would have the direct effect of making many exchanges more or less careless. As soon as they discovered the fact that the pro- jectionist followed that rule — well, they might pretty nearly abandon film inspec- tion and repairs entirely. Why pay out money to have it done when the projec- tionist will do it for nothing? Huzza, and likewise hallelujah! I would sug- gest that Ontario examine the plan of British Columbia in the matter of keep- ing films sent to theatres in good con- dition. I have felt obliged to point out certain things which might be improved in the Ontario act, and now if Canadian prov- inces, or state and city authorities of my own country, will send to me a copy of laws dealing with projectors which it is proposed to submit for enactment, I should be glad to comment on them also and respectfully offer whatever sugges- tions my experience tells me would im- prove the regulations. IS EXTREME SCREEN BRILLIANCY INJURIOUS? DURING past years the tendency has been to increase constantly screen brillianee in almost all deluxe theatres, and in very many of the smaller, less ornate type as well. I have set my seal of approval on that practice, not only for the reason that added illu- mination not only brings out additional photographic details contained in the film photograph, but also that it makes the picture very much more visible from the rear seats. Visibility is, as you all know, the prod- uct of picture size and screen brilliancy. The small, brightly illuminated picture is much more visible from a distance than is the larger less brilliantly lighted one, provided smallness be not carried to unreasonable extremes of course. However, I am now in very serious doubt concerning the wisdom of extreme screen brilliancy. During the past few years I have found that very often after viewing a motion picture for a half-hour or so, my eyes smart, often so badly that they must be kept closed for a time. I assumed this to be due to some weak- ness in them. Recently, however, it was found that the eyes of Friend Daughter were treating her the same way, where- upon I began to sit up and take notice, soon discovering that this effect only appeared when we were viewing a very brightly illuminated screen. It also was found that others had had much the same experience. I purposely visited theatres in which the screen was not so brilliant, and there no such effect or trouble appeared, all of which has set up in my mind a very decided opinion that maybe we are carrying screen illu- mination too far in the matter of bright- ness, which view has strengthened by further investigation. Whether or no I am correct in this matter ought, it seems to me, to re- ceive very careful consideration, for the reason that if I am right, then the effect would inevitably be to cause men and women who experienced the results as above set forth to attend the theatre less December 20, 1930 Exhibitors Herald-World often. That would, it appears, be rather inevitable. And secondly, such a condi- tion would mean needless abuse of the eyes of audiences, which could hardly fail to result, in time, in a permanent injury to human eyesight. That last may seem a bit overdrawn, but I think it is not, remembering that fully nine-tenths of the great mass of people attend motion picture theatres more or less regularly. In our cities a large proportion of the theatre screens are very bright, for which I accept my share of blame, if blame attaches, be- cause I have consistently and honestly advocated bright screens. In consider- ing this matter it must be remembered that the theatre patron gazes steadfastly at the screen for long intervals of time, during which time there is no rest what- soever for the eyes. The strain there- fore must be considerable in any event. After considering this matter for some while I have come to the conclu- sion that the effect of screen brightness upon the human eye should be very care- fully investigated, and surely the logical body to do that is the Society of Motion Picture Engineers. So far as I am aware, this matter has never had any official examination, though the Society did make some investigation of screen brightness some years ago. I would, of course, not presume to tell the Society how such a matter ought to be handled, but certainly there can be neither harm nor impropriety in setting forth my own views for consideration. Were I president of the Society, and I believed such an investigation to be warranted, I would proceed about as follows : I would select a list of, say, six deluxe theatres having high screen brilliancy, in six different cities, making suitable arrangements with the managers of those theatres for the test. I would then ask the manager of each theatre to send me the names and addresses of 20 of his regular patrons, from which I would select ten names, half men and half women, to each of whom I would send a pass, secured from the manager, to that theatre, good for any one night in the run of any one production, to- gether with a stamped envelope ad- dressed either to the S M P E president, or to the chairman of a committee ap- pointed by him, together with this printed slip: "Dear Sir (or Madam) : You are re- spectfully requested by the Society of Motion Picture Engineers to attend this theatre as a guest of the management, and immediately thereafter to fill out the attached blank. The Society of Motion Picture Engineers is endeavoring to de- termine whether or not brilliant lighting of motion picture screens is uncomfort- able or injurious to the human eye. The management of the theatre you are in- vited to attend is also anxious to know. Will you therefore be good enough to accept this invitation, sit through the It Has Been Proven Again and Again in this Industry , that To Make Money You Must Spend Money The Public likes to be Comfortable Tired eyes keep many a Customer away, while the simple installation of the TRANSVERTER brings them back again and again! The TRANSVERTER means smooth pro- jection on the screen — comfort for eyes — greater enjoyment for your Patrons. Look for the silent leaks at your Box Window! Investigate the TRANSVERTER- it will help you overcome competition. Canadian Distributors, Perkins Electric, Ltd. THE HERTNER ELECTRIC COMPANY Exclusive Manufacturers of the Transverter 12700 Elmwood Avenue Cleveland, Ohio, U. S. A. Jboz 3D OzJEX TRADEMARK The Bifocal F2.0 Super-Lite Lens THIS new convertible Projection Lens that meets all the requirements presented with the use of both Sound and Silent Film, without changing the Projection Lens in the machine. The manner in which the sound picture is shifted and centered on the screen is just an- other quality of this wonderful product. Projection Optics Co., Inc. 330 Lyell Ave. ROCHESTER, N. Y., U. S. A 44 Better Theatres Section December 20, 1930 teiffMiiTftM^y Scenic Illusions for stooe presentations Following list shows a jew and is typical 0/ the many different \inds of scenic, stage, and sound effects uie can furnish. Rippling or flowing water Fleecy clouds and rising moon Ocean waves and panoramas Storm clouds and rain Lightning flashes and thunder Smoke and rising flames Aurora borealis Inferno and River of Souls Visions and phantoms Flying aeroplanes and clouds Fireworks and explosions Blijjards and cyclones Howling and whistling noises Volcanic eruptions Dissolving and rotating colon Twinkling stars Humorous effects, etc. KL Moving Clouds for atmospheric theatret Successful showmen use Kliegl effects to make their programs more attractive and increase box office returns. Architects use them to add life and beauty to interior decorations. They are realistic animated reproductions of natural phenomena and count- less forms of stage illusions — ■ novel and original — pleasing to the American public — and prof- itable for the exhibitor. A large number of the more commonly used effects are car- ried in stock ready for imme- diate delivery, and for rental purposes. Unusual and special effects can be made up quick- ly and satisfactorily. They offer an inexpensive, valuable, and added feature for your sound pictures, specialty numbers, and orchestrations. Let us send you some interesting in- formation on Kliegl scenic and stage effects — or on other items in our complete line of theatri- cal lighting specialties. Universal Electric Stage lighting Co., inc. IiInew York, N.Y. '• __^ "yfl RX&' : ^ jS^gHjak \ 0 « \i 4 i011G9 I ^ - w L *' ' ,:;' -JW ' »>;-„. ' .... - . .Jj ACTODECTOP I 2-Bearing 20/40 to 100/200 Ampert Actodector. DEPENDABLE OPERATION Projection arcs of continuous unvarying bril- liance are assured by the use of Roth Acto- dectors. They provide a dependable, safe and economical source of direct current power, which is supplied at the proper voltage re- quired for the most satisfactory operation of projection arcs — particularly in sound and color installations . . . Furnished in both 2-bearing and 4-bearing types — Various sizes from 20 to 400 ampere capacity — Standard voltages of 70, 75, 85 and 100 volts. ROTH BROTHERS AND COMPANY Division of Century Electric Company 1400 W.Adams St. » » » » Chicago, Illinois THEY KEEP A-RUNNING" entire show and (in the blank lines be- low) tell us whether or not your eyes were put to any strain or made to feel in any way uncomfortable during the showing of the picture. If your eyes did feel uncomfortable, kindly tell us as nearly as possible just what was the nature of the discomfort." The foregoing would be followed by blank space in which the person could make a report. There are many ways in which this same thing might be carried out, but it would seem to me that a report made after this fashion would have certain advantages. First, assuming all those invited accepted, as they most likely would, it would give 60 totally unrelated reports from people selected literally from the mass of theatregoers. Such a report would, or should, be entirely un- biased. If a very large percentage of the answers indicated no undue eye strain or uncomfortableness, then we might rea- sonably suppose my observation to be in error, and that no abuse of the eyes occurs. If, on the other hand, the re- ports seemed to show there was at least considerable eyestrain, arrangements might be made with the same theatres to run one production with substantially reduced screen brilliancy, with the same procedure as to committee (or theatres using a lower screen brilliancy might be selected) . If this resulted in reports of no eye discomfort, then we might assume that the brilliancy of the first screens tested was too high, and that of the last ones, either correct or too low, whereupon it would be an easy matter by other tests to arrive at the exact screen brilliancy most desirable. NEW CUE-METER I HAVE delayed describing the new cue-meter invented by James J. Graham, and now being put out by the Theatre Engineering Service Company of Hollywood, for the reason that I wanted this particular thing to be set before you by its inventor. While in the West last summer I saw a good many of these instruments in use in various theatres. In every instance the report of the projectionist was very favorable. I shall now let the inventor tell you in his own words just what it is, and how it works. "The cue-meter is an indicating device which is driven by the projector. It in- dicates the number of feet of film pass- ing through the projector. It was de- veloped to enable the projectionist to make perfect changeovers without in any way marking or mutilating the film. "With the advent of sound, the cue- sheet describing the action of the last scene became inadequate in many in- stances, because a great number of pro- ductions contained long scenes with a lot of dialog and not much action. The producers depend on the dialog to put December 20, 1930 Exhibitors Herald-World 45 the story over, and to get the full effect it was necessary that the projectionist allow every word of the dialog to reach the horns before making the change. If the changeover was made too soon, some of the important dialog was lost, and if made too late, there was usually a blank screen for several seconds while the pro- jectionist was waiting for the incoming projector to get up to normal speed. "To prevent the above from occurring, it became almost necessary for the pro- jectionist to revert to the methods in vogue several years ago for cueing the picture; namely, punch-marking or otherwise preparing the film so that it gave a visual indication on the screen when it was projected. This method, while it helped the sound, worked havoc with both the film and the picture, especially when there were several marks on the film, placed there by vari- ous projectionists whose equipment had different starting characteristics. "The cue-meter was conceived and built upon the criticisms of the bulky HUB PRODUCTS FROM SERVICE TO SOCKET The cue-meter in operation and lengthy, old-fashioned cue-sheet — and of the punch-marked film, prolific parents of many errors and much poor projection. Its operation is based on the length of film being projected. It is simplicity itself. "The film, before being projected, is run through a film-measuring machine, and the exact length between the start- ing mark and changeover is noted. Then when this film is threaded into the pro- jector, the hands of the cue-meter are set to indicate the footage, as before noted. When the projector is started, the meter subtracts one unit from the total for each foot of film run through the projector. In this manner the cue- meter always indicates, at any instant of time, the exact number of feet of film from the aperture to the point where it is desired to make the changeover. "For instance, if a particular reel of film contains 1,825 feet of film from the starting mark to the changeover, the projectionist, upon threading this reel, sets the small hand of the cue-meter to division 18 on the inner scale, then moves the division to 25 on the outer scale. The meter runs 'backward' while the projector is in operation and indi- Look Before You Light THE lighting of modern theatres has become an exact science as well as a fine art. The operator of a Hub Switchboard can produce the most artistic of all lighting effects — he can play a symphony of light, shadows, and colors — just as an artist can produce any combination of colors from his palette. For the benefit of our patrons and prospective patrons, we maintain a completely equipped lighting demonstration studio at our factory. It is a miniature theatre in which we can reproduce every desirable lighting effect which can be used in the largest theatres. Here — with the hearty cooperation of our corps of experienced lighting engineers — a complete program of lighting effects can be worked out, and a Hub switchboard specially designed to reproduce every desired effect. You are cordially invited to make use of this interesting laboratory as it suits your convenience. The entire facili- ties of our capable organization are yours to command. Write for your copy of comprehensive Theatre Lighting Catalogue just published. We will gladly send you a free copy. Hub ElectkicGomimy Sound Reproduction Equipment Stage Switchboards Footlights Borderlights Stage Pockets Emergency and Exit Lighting Units Complete Theatre Lighting Equipment Factory and General Offices 2219-2225 West Grand Avenue Chicago Telephone Seeley 6440-1-2-3 Branch Office* in New York, Toledo, Milwaukee, Minneapolis Cove Lighting Exit Signs Spotlights Service Boards Panelboards Usher Signals Directional Signs Flood Lights Mobile Flood Light- ing Equipment SAVE $100 - GIVE BETTER SHOWS Pictures stay put on the screen; no jumping or flickering when this double bearing replaces the single bearing on your Simplex. Costs only $50 — less by $100 than others. Made as finely as the rest of the machine and lasts as long. Ask for a trial. Guaranteed. Write now. GES^BAR th^Rter equipment GUERCIO & BARTHEL 1018 South Wabash Avenue, Chicago, Illinois Telephone Webster 2190 or 2002 CINEPHOR LENSES The secret of the unvaryingly high quality of Cinephor Lenses lies in the continuous control of every process. We believe that Cinephors are unequalled for critical defini- tion, flatness of field, illumination and maxi- mum contrast between black and white. Write for literature. Bausch & Lomb Optical Co. 679 St. Paul St., Rochester, N. Y. Makers or Orthogon Eyeglass Lenses for Better Vision 46 Better Theatres Section December 20, 1930 cates a constantly decreasing length of film. As the indicating hands approach zero, the projectionist prepares to start the incoming projector. This start de- pends upon the time it takes the pro- jector to attain normal speed. In other words, if it takes eight seconds for a particular projector to come up to speed, the projectionist starts it when the meter on the outgoing projector indi- cates 12 feet remaining (eight seconds times iy2 feet per second equals 12 feet), and makes the changeover when the meter indicates zero. "The projector cited in the above ex- ample would always be started when the cue-meter of any associated projector indicated ten feet remaining, and the changeover would be made when the meter indicated zero. "From the foregoing it will readily be seen that the film itself is not marked or mutilated in any manner. In addi- tion to being useful for changeover pur- poses, the cue-meter may also be used to indicate the points where changes in volume are necessary. When an observer signals the projection room for a change of volume, the projectionist makes a note of the cue-meter reading, and when the film is subsequently projected, the fader settings are varied according to the footage cues noted. THE KIND OF STUFF THAT WINS A SMALL town projectionist in Ver- mont writes very interestingly as follows : "Friend Richardson: After reading what Francis E. Hersey has to say in Better Theatres of September 27, with regards to the Projection-Operator title, I am tempted to air my views on several matters. I believe that, while men of real ability, coupled with the necessary amount of common sense, in projection matters, should be called projectionists, the others should be called something be- sides machine operators. I do not know what their title should be, but certainly it should not be projectionist. "Friend Hersey said: 'It is not reason- able to expect men who give knowledge, skill and energy worth $50 a week for from 18 to 20 dollars.' I can not agree with Hersey in that. It depends in large measure on the men involved, the kind of theatre and its location. I am not, my- self, receiving $18 a week for my labors as projectionist, working six nights a week and two shows Saturday. I will not tell you what I receive, as it would no doubt shock you. But do I neglect my work and get slack because I cannot make the boss see things my way? I do not, because I take pride in my work, and there is nothing in this wide world I would rather do than to project motion pictures as they should be projected. Also, I believe that better projection pays, and if I can make the box office receipts go up, I then will be justified in asking for a raise. Moreover, I will stand a good chance of getting it. "I am one of the many who work as a projectionist at night after the day's work is done, and when a man will get A WISE EXHIBITOR RECENTLY SAID— 46 Our method of purchasing Theatre Equip- ment is to ask every manufacturer or dealer to name his second choice of competitive apparatus. We then buy the particular equipment most frequently mentioned and have in this manner always received the best results for the least money in the long run. 99 A UNIQUE BUT INFALLIBLE PROCEDURE FOR STANDARDIZING UPON bTABILARC MOTOR GENERATORS CURTAIN MACHINES CURTAIN TRACKS AUTOMATIC DEVICES COMPANY 737 HAMILTON STREET ALLENTOWN, PA. up at five a. m. [Take a good slant at this, you six-hour-a-day men ! — F. H. R.] walk two miles to work, work all day, walk two miles back home, stow away a supper, change his clothes and go down to the theatre 1% hours before show time in order to get the equipment and films and all other things pertaining to projection ready, project the evening show and go home at 10:30 or 11 p. m., tired out as thoroughly as anyone well can be, I think it may be said that he does it for something more than a little extra money, especially when the pay is far below $18 a week. "I have no doubt that a lot of fellow projectionists who read this letter will say that I am only a small town hick who is getting by. All right, they do not worry me a bit. When I get so I cannot run a show shipshape, I will quit. One of the great faults in employing men in the projection room, as I see it, is taking them in too young. I know a theatre near our town that employs a young fellow 15 years of age, yet I will say this boy takes more interest in projection matters than does the chief projectionist over him. "We have two Powers 6B projectors, equipped with incandescent light sources. Our sound, on the film only, is Western Electric. It was installed the first week in September, and I am very proud of it. I honestly believe projection in our the- atre is very much better than that in many of the other small towns — yes, and in some larger towns, too I "I have the Bluebook (fifth edition). It is my rock of knowledge. It has saved me from making many mistakes and has paid for itself a hundred times over. We all thank you for that book, Richardson, and for the department, too." Now what may I say to a man who writes thus? I do not know the popula- tion of this place, but it must be a small town, and while small towns cannot pos- sibly be judged by the standards of cities, still it does seem as though in this day and age, any theatre in any town which operates six nights a week, and more on Saturday and Sunday, ought to be able to pay at least $18 per week. It's mighty little a man can purchase for that small sum. However, leaving the question of wages aside, we cannot but feel kindly towards, and commend, a man who writes as does this chap. His ideas of wages may need considerable revising, but December 20, 1930 Exhibitors Herald-World 47 nevertheless, laying that aside, it is men of his calibre who should have encourage- ment and receive recognition in projec- tion. I have said before, and I again say, that it is only the man who takes real interest in his work and feels real pride in the excellence of the thing he is producing who will turn out the best possible results. Regardless of the matter of wages, if our friend follows the course he has set down in his letter, he most certainly is entitled to be hailed as a motion picture- sound 'projectionist. AMBITIOUS AN interesting letter has come from . W. L. Stratton, projectionist at the American theatre, Macay, Idaho. In part Friend Stratton says: "This is my first letter, though I have been a reader of the projection depart- ment for quite some while. Have been projecting shadows to the screen for six years past, and I have enjoyed the work immensely. In spite of the fact that this is a small town, I have tried to put the best possible picture on the screen. I have all three volumes on the Bluebook. The first two have helped me a great deal in my work. The third, I think, will, because although the theatre is still a silent house, we expect to have sound soon. I have been preparing for it, studying everything I can get hold of that deals with the subject. I have been studying radio and television ever since they came out. I am having some little difficulty in trying to explain to our manager certain things about screen illumination. "We are using two Simplex projectors, with regular Simplex Mazda equipment. The screen is 14 feet wide, the projection distance is 90 feet. You may see there- fore that I have not enough light to pro- duce a very brilliant picture. I have tried to tell the manager that reflector type arc lights would more than double our present screen illumination. He thinks I am wrong. What is your own idea of this? "I like the work of projection so well that although the salary is very small, I have remained in it for six years. I have studied the Bluebook continually, always hoping I might finally get into a larger town where they run afternoon and eve- ning shows. Have written several locals about it, but they have not replied. I like the department very much and get good ideas from it." (That is the whole idea of publishing the department, Friend Stratton so that the projectionist may get ideas of real value from it.) The unions have not replied to the let- ters for the reason that there are thou- sands of other small town projectionists who have exactly the same idea. They want to get into a bigger town, where there is better pay. Naturally, almost all these larger towns have as many as, or more men than, there are jobs for — and there you are! SHOWMANSHIP! Ballyhoo Your Equipment — IT WILL AMAZE AND INTEREST YOUR PUBLIC WAIL l\ IE IE SOUND/GREEN X PATENT PENDING A J^umher Two in a series of tips to showmen. WALKER-AMERICAN CORPORATION Hoffman n^Sbons PERFECTION Projectionists and owners from ocean to ocean — from Europe to New York, and across to the Pacific — recognize the final economy of installing Perfection Rheostats. The only union made rheostats — Supreme in the picture world. Sold by Sam Kaplan, and National Thea- tre Supply Co., New York, and by your dealer. HOFFMANN-SOONS Electrical and Engineering Corporation 387 First Avenue Mfg. Division New York Contracting Electrical Engineers — Moving Picture Theatre Electrical Specialists HMi 48 Better Theatres Section December 20, 1930 Ha! The Holly Days Holly hangs high on many a thea' tre front from "rock-bound shores to sunny climes." That transform- ing gayety is the result of hours of stepladder-work. Dangerous, fear-filled hours they've been for some, who've tried to work from old-style ladders bound to slip on winter's slide -quick pavements. But comfortable hours for others, those wise workers who've done it faster, better, and much more sensibly from Dayton Safety Ladders. Holly-hanging is just one of the jobs around the theatre which Daytons make easier. Made in sizes 3 to 16 feet. Strong, light, steel-braced. Straight-backed — wide, firm, leg-spread. Roomy, guarded platform. Moderately priced. Type "\B" Dayton Ladder is a smaller, popular -priced, all-pur- pose aid to ladder safety. Seven sizes. Write Dept. BT-12 for complete information. The Dayton Safety Ladder Company 121-123 West Third Street Cincinnati, Ohio BAYTON Safety Ladder (Patented) Slock carried by Pacific Coast representative, E. I). Ilullard Co., Lob Angeles and San Francisco, and by J 60 other distributors from Coast to Coast. Made and distributed in Canada by ferry llermant, Ltd., Toronto. As to the question concerning light. Stratton is perfectly right, insofar as the effect goes. I do not at the moment remember just what the foot-candle measurements of screen illumination by Mazda and by reflector type lamps are. However, there is a very large difference in reflector type lamp illumination. It depends on the number of amperes used, and also on a number of other things. I am quite sure, however, that whatever the foot-candle measurements may be, the effect upon the eyes of the audience of, say, 20 amperes from a reflector lamp, would be more than double that of Mazda in the matter of brightness. The Mazda light is quite yellow, hence does not have the appearance of being very bright. On the other hand, the reflector type lamp produces a very brilliant, almost dead- COMMUN1CATIONS to the editor of this depart- ment should be addressed (until further notice) as follows: F. H. Richardson 43-28 Thirty-ninth. Place, Long Island City, N. Y. white light. Providing one has a good screen surface, one should be able to illuminate the screen quite brilliantly when using 12 amperes of current with a reflector type lamp. AS TO PATENTS FROM my old friend, Epes Winthrop Sargent, now connected with Zit's Theatrical Weekly, comes this note: "Dear F. H. : Just been glancing over your stuff in the last Herald-World. Note that you therein advise would-be inventors to have a search made at the patent office, at a cost of $100 and up. It is quite true that things have changed considerably since the days when I worked for a patent attorney and had to chase up to the patent office many times a day, but the big fact still is that a cheaper way than you suggest is to employ an attorney, have him prepare the papers and apply for a patent. This should not cost more than $50 (first step only), and then the examiners will, in due course, themselves make the search and notify the inventor's attorney of any 'interference' which may appear. Thi3 permits him to either withdraw his ap- plication, or to make such modifications as will permit a patent to be issued. Very often, however, there would be in- terference from patents pending, which would not be made apparent by any search." I wish to thank Friend Sargent very cordially for his well intended criticism. I give it space because it has real value. However, I think he did not quite get all of my idea. What I had in mind when I wrote that article was not an application for a patent, but the advising of men to find out before they start try- ing to invent a certain thing, what has already been done along the same lines. Some years ago I conceived an idea for an absolutely non-glare automobile headlight. This idea was thoroughly tested. It worked so perfectly, even in the crude model that I was immediately given assurance of all the capital required. However, before proceeding, the men of wealth very naturally had a thorough search made at the patent office. This particular search cost something like $700. It revealed the fact that the basic principle upon which the thing rested had been patented years ago, though not for an automobile headlight. This, of course, meant that no basic patent could be secured, and since very expensive tools would be necessary to start produc- tion, the whole matter was, of course, immediately dropped. A PROJECTIONISTS GRATITUDE IN writing of another matter, Thayer W. North, chief projectionist at the State theatre, Bogalusa, La., sets forth the following: "I have an employer of whom I am rather proud, because he has cleaned up over $125,000 through this theatre, and that in a town of 8,000 people. "When sound first came out, we were unable to get delivery on Western Elec- tric equipment. In order to give the people of this city sound, Mr. Berenson, owner of the State theatre, put in a cheaper reproducing outfit, and we had an awful lot of trouble with it because service could only be had through New York City. As soon as possible this equipment was discarded and Western Electric was installed. Next, he had the house acoustically treated to perfect the sound. We have two new Simplex pro- jectors, with Peerless lamps. The West- ern Electric equipment is type UX3. "Mr. Berenson buys only the best pos- sible for the projection room. Moreover, he gets anything within reason that 1 may ask for. I am not writing this in order to 'curry favor' with my employer, but for the reason that I believe the man who is fair with the projectionist ought to get credit for being so. There are plenty who are not! "We are rather proud of our theatre and its projection installment. The sound installation alone cost between eight and ten thousand dollars, and it cost the theatre $20 a week for service on the sound equipment." December 20, 1930 Exhibitors Herald-World 49 PLANNING THE THEATRE A Department of Architectural Assistance Conducted By PETER M. HULSKEN, A. I. A. QUESTION : I am contemplating the erection of a new movie house and have made several trips to large cities inspecting theatres to see what type would suit me best. I have seen several atmospheric theatres and am rather inclined to build that type, but the question often occurs in my mind whether it would be a wise thing to do, as sometimes I think that the type of atmospheric house is not going to last on account of its novelty, and as soon as that is worn off they might become tiresome. Do you think that a classical designed theatre would be a better prop- osition and would be more lasting and not become tiresome to the spectator? I also would like to know whether there is a great deal of difference be- tween the cost of atmospheric and class- ical designed theatres. I trust that in the next issue of Bet- ter Theatres you will publish the an- swer to my question as I am very anxious to make up my mind, as I want to take advantage of the existing low building costs. — M. D. C. ANSWER: There is a great deal of l difference in opinions regarding at- mospheric and classical designed the- atres, as you call them, and it is really up to the individual's taste to select the type he likes the best. Personally, I believe that a "classical" design has more architectural value. The trend of designing atmospheric houses is mostly toward novelty, and to create a new type of theatre, as the American public is always inclined to something different, and further, it is the belief that the atmosphere created by its design has to have as much rec- reational value as the picture itself. The viewpoint of several showmen is that it takes away a lot of criticism of pictures which do not come up to the standard, as there are other things about the the- atre to attract the attention of the pub- lic and increase the prestige of motion picture entertainment. It was the architect, John Eberson, who several years ago created this type of theatre, and to him most credit is due for the development of that type. I believe that his style has been copied more than any other design in theatre work. As regards the life of the atmospheric theatre, by which I understand you to mean the period of time it will take to outlive its novelty, I do not fear that it will be shoi't-lived, as it is so easy to NOTE: • IN THIS DEPARTMENT "Better Theatres" will be glad to answer questions pertaining to the preliminary considerations involved in the plan- ning of a new theatre or in the remod- eling of an existing one. Only requests for ideas will be answered, since this department cannot assume the prac- tical functions of an architect. ..All communications intended for this de- partment should be addressed to "Bet- ter Theatres," 407 S. Dearborn Street, Chicago. They will be answered in the department. None will be answered by mail. Although only initials will be used in signing the questions pub- lished, it is a requirement that all letters bear the signature and address of their writers. The replies will be prepared personally by Mr. Hulsken, who is a practicing architect and a member of the American Institute of Architects. change the atmosphere by changing statuary, drapes and light effects, etc., while the classically designed house is always practically the same, unless the house be entirely redecorated. The clas- sical design is good for any type of house, but for movie theatres with a patronage expecting to see a $100 show for 50 cents, I think the atmospheric type has certain advantages. If you cannot make up your mind as between the atmospheric and classical types of theatres, you can resort to a semi-atmospheric type, which is a com- bination of atmospheric and classical design. As far as the cost is concerned, the elaborately designed atmospheric house costs a great deal of money, but this can be also said of the elaborately de- signed classical house. If you consider a simple type of either one, the cost will be practically the same, with the exception that the electric wiring and light effects are considerably more ex- pensive in an atmospheric theatre than in one of classical type. QUESTION: Will you kindly esti- mate for me the approximate cost of building and furnishing a "lit- tle theatre," seating 500 downstairs and 100 in loges. Assume that this theatre is to have spacious lounges and with most of the accoutrements of the modern playhouse. Of course, it is to be designed and fur- nished in the very best taste, the sort of thing that will appeal to the "upper strata." Naturally, I do not expect that you are going to come within $5,000 of what it would actually cost, since the informa- tion given is rather inadequate. But I would like to know within, say, $20,000, how cheaply such a project could be done. Hoping to read the answer in the next issue of Better Theatres. — H. S. ANSWER: Your question is by no . means an easy one to answer, as you really did not give me enough data to base my estimate on, and you know there is unlimited difference in cost between a theatre economically constructed and equipped, and the most elaborately fin- ished theatre building, so I will base my estimate upon the medium between the two extremes. I base my estimate upon the proposi- tion that your building will be strictly a theatre building without any commer- cial features, such as stores and office rooms. I also base my figure on the assumption that the exterior of the building is to be carried out in a clas- sical design, executed either in terra cotta or stone; the lobby to be carried out with marble floor and wainscotings ; the foyer and auditorium to be designed, say, some period style, like Louis XVI, and that the theatre will have a stage with complete equipment. Of course, the building to be abso- lutely fireproof and the best of mate- rials are to be used, and an air condi- tioning system is to be installed. Such a theatre as I am describing could be constructed and equipped for the amount of $125,000. This theatre would have a formal and dignified character and would appeal to people with refined tastes. Paging Mr. G. E. R. This department has a request from Edgar Thompson, proprietor of the Home theatre, Somerville, Ind., for the address of the correspondent whose question, answered in the November 22d issue, was signed G. E. R. The let- ter containing the name and address of this correspondent seems to have been misplaced, so this notice is given in the hope that Mr. G. E. R. will see it and be informed that Mr. Thompson is very anxious to get in touch with him. They are, says Mr. Thompson, in "the same boat." 50 Better Theatres Section December 20, 1930 MAGNASCOPE FRAME Eliminate excessive weight, head and off stage space — ac- complished by removing objec- tionable mechanical equipment from the frame and placing it in the grid and side of stage where it belongs. Do this and you have a simple, free operating magnascope frame, entirely fool-proof. Yes, it will fly in one complete unit. Either hand or electric operation. Smaller frame both in height and width, less in weight, positive in operation is the new Channon magnascope frame. The price is within reason. Send specifications giving size of both small and large pictures wanted and you will receive de- tailed information and price. 223-233 West Erie Street CHICAGO Impossible-To-Stall-Or-Jam New-Tiffin Curtain-Control Starts, Stops, or Re- verses at Any Point Detailed Description Upon Request Scenery Catalogue Upon Request TcenicStudios TIFFIN. OHIO MAIL YOUR TRIAL ORDER TODAY for HAND PAINTED SIGNS Each on heavy poster paper in S or more attractive colors and artistically airhrushed any size up to 36"xl0 ft. Write for prices on other sizes on paper-muslin and cards. One Day Prices Do Not Service Include Postage Oet the Beet They Coat Less H. DRYFHOUT 736 SO WABASH AVE CHICAGO ILL Liability of Theatre Owners for Injury {Continued from page 26) usually exercise under similar circum- stances, care commensurate with the circumstances." Necessity of Inspection As previously stated the proprietor of a theatre or other place of amusement is bound to exercise care and make fre- quent inspections of the appliances likely to cause injury to patrons. Moreover, it has been held that inspections of old or second-hand equipment should be be made more frequently than of new. For example, in Southern Amuse- ment Corporation v. Summers (129 So. 489), a patron of an amusement com- pany was injured as a result of defec- tive equipment. He sued the amusement company for damages and proved that the equipment which caused the injury was second-hand. In holding the patron entitled to recover the court said: "The plaintiff (injured patron) was entitled to show the kind and character of the machinery used in the device, how long it has been used, and all about it. ... It may even be said that, as a matter of common knowledge, second-hand or used machinery requires more careful inspection to keep it in order than does machinery of the same character when it is new." Liability of Legal Possessoe While it is true that a theatre owner is liable for injuries negligently caused persons who are rightfully on the prem- ises, yet if another person or company has legal possession of the theatre prem- ises when the accident occurs, the the- atre owner is relieved of liability. For illustration, in Mapp v. Saenger Theatres (40 F. [2d] 19), a theatre company gave permission to the Hamasa Temple to install certain chairs and the like on the stage. A person who came onto the stage fell through a trap door, which was left open by employees of the Hamasa Temple. He sued the theatre company for damages. However, since the latter was not in possession of the stage when the accident happened, the court held the theatre company not liable, saying: "The duty of the occupant of premises to an invitee is to use reasonable care to make them reasonably safe for pas- sage. . . . Was the Plaza Amusement Company in possession and occupancy of the stage so as to be responsible to in- testate for the open trap door through which he fell? . . . The operation of moving the chairs was exclusively being done by Hamsa Temple, and the opening and closing of the trap door was its ex- clusive function during the continuance of its possession and operation. . . . The accident was not due to a defect in the building, the trap door was not a defect, when closed, and, properly guarded, no more so when open. The method of doing the work was the negligent thing, and this was the act and responsibility of Hamasa Temple alone." Liability for Manager's Act It is quite generally held by the higher courts that where a theatre owner puts the management of his business in the hands of his agent, the owner is re- sponsible for the acts of the manager committeed within the scope of employ- ment, and in furtherance of the busi- ness. This law is applicable, although the act was committed through lack of discretion, or judgment, or loss of tem- per occasioned by the circumstances of the occasion. Therefore, if an indis- creet or incompetent agent or one of violent temperament is employed, the principal may become liable. In other words, a theatre owner is liable to patrons for frauds, deceits, con- cealments, misrepresentations, torts, negligences and other misfeasances and omissions of duty committed by his manager in the course of his employ- ment, although the owner did not au- thorize, justify, participate in, or, in- deed, know of, such misconduct, or even if he forbade them, or disapproved of them. This rule is founded on public policy and convenience, and in no other way could there be any safety to third persons in their dealings, either directly with the principals, or indirectly with them, through persons employed to man- age or conduct the business. Obviously, however, these established rules of the law do not apply to common employes such as ushers, cleaners, picture ma- chine operators, or other persons who are employed to perform specific duties not related to, or connected with, the injury upon which a suit against a thea- tre owner is based. The latest case involving an injury to a patron inflicted by a manager is Nees v. Goldman (154 S. E. 769). In this case the testimony proved that the man- ager had struck a patron while arguing over money which the manager claimed was due his employer. The injured patron sued for $7,500. It was contended by the proprietor that the manager was not acting within the scope of his authority or duties when he committed the assault. It was pointed out that he had no power or authority, and it was no part of his duties to make collections. He occupied the position of a vice principal in the control of the employes under his gen- eral charge. Therefore, the higher court upheld the jury's decision that held the employer liable, saying: "If they (jury) believed from the evi- dence that Millman (manager) was the agent of defendant (proprietor) and committed the assult, and that the act was fairly and naturally incident to the business then being performed for his principal, and with a view to further the principal's interest. December 20, 1930 Exhibitors Herald-World 51 booklets ... briefly describing the new brochures and bulle tins issued by manufacturers and distributors on their product. Those of further interest may be pro- cured directly from their publishers or through Bettei Theatres. Manufacturers and distributors are invited to send in their publications immediately upon theii issuance for review in this department Theatre Supplies • The 13st edition of the National The- atre Supply Company catalog is, like its predecessors, a veritable encyclopedia of equipment and accessories used in the motion picture theatre. Brought up to date as to new types of product and prices, the catalog describes all items fully and shows what they look like in well made photographic illustra- tions. Sizes and prices are given for all products. Physically, the booklet is attractive, being printed on an enameled paper of medium weight in blue tone ink. There are 23 numbered pages, bound between durable paper covers. High Intensity Lamps • A very attractive brochure has just been issued by Hall & Connolly (New York) on its line of high intensity pro- jection lamps. Every type of lamp and spot and their accessories is fully de- scribed in text and picture. Besides the immediate descriptive data, sizes and weights are given, while new developments and models are ex- plained with relation to previous designs of the same product. Besides being expertly printed on enamel paper of good weight, each page is limned by a typographical device in color (and since we must have booklets, let's have 'em good-looking!). Covers are made of an especially heavy paper. Rheostats, Meters, Etc. • A new catalog has just been issued by Hoffmann-Soons, Inc. (New York), on its well known line of rheo- stats and electrical specialties for motion picture theatres. This edition contains 54 pages of descriptions, photo- graphic reproductions and plates treat- ing of rheostats, ammeters, voltmeters, meter panels, switches, etc., in a most comprehensive manner. An instructive section consists in five pages of diagrams showing the wiring of Hoffmann-Soons rheostats, corrected for the current designs. The book also gives instructions for determining type of equipment to be co-ordinated with any present equipment that may be installed in the purchaser's theatre. The book is built for reference over a long period, being printed on heavy enamel stock and bound flexibly instead of being stitched, so that forthcoming pages on any new developments may be properly inserted according to their re- spective classifications. Is Your Theatre Up to Date and Ready for the Future? Modern Motion Pictures need, for their most suc- cessful presentation, a screen of various picture sizes, automatically adjustable by the operator, to effectively portray the outstanding scenes- of the picture. This new type of screen control is an absolute necessity for the showing of Magnascope, Grandeur, Spoor and Real-Life films, and will play an even more important role in the film developments of the future. The PETER CLARK AUTOMATIC SCREEN ADJUSTOR fulfills all the demands of the present Motion Picture and has anticipated the needs of the future. With over 200 successful installations to their credit, Peter Clark, Inc., are prepared to serve any theatre owner or manager who sees the trend of the times and desires to install a screen that will not only serve for the projection of any of the enlarged picture systems, but will also lend itself to almost instantaneous reduc- tion to standard size pictures projected from 35 mm. film. "Stage Equipment with a Reputation" PETER CLARK, INC. Stage Equipment Specialists for Over 25 Years 544 West 30th St. New York City COLOR • • LIGHTING • - EQUIPMENT For securing brilliant and true color effects in theatre lighting, there is no substitute for natural colored glass. Hoods to fit 10 to 500 W. lamps for interiors and exteriors. Color Screens in circular, square or ob- long shapes to fit all standard units. Headquarters for Color. 2651 W. Congress St. Chicago, 111. "Everything in Theatre Color Lighting Equipment" PROJECTION LAMPS That give more light for Stand- ard Film and Wide Film Pro- jection. HALL & CONNOLLY, Inc. 24 Van Dam St., N. Y. C. 52 Better Theatres Section December 20, 1930 HOUR SERVICE CIRCUS H6RBLDS PROGRAMS DBTn$POST6W EXHIBITORS Printing Service 711 South Dearborn Street CHICAGO, ILL. Motion Picture Patents My Specialty PATENTS William N. Moore Patent Attorney Loan and Trust Building Washington, D, C. The first important step is to learn whether you can obtain a patent. Please send sketch of your invention with $ 1 0, and I will examine the pertinent U. S. patents and inform you whether you are entitled to a patent, the cost and manner of procedure. Personal at- tention. Established 35 years. Copyright your play $5.00 Trade-Mark your goods or titles $30.00 NO MORE LOOSE CHAIRS ! Firmastone fastens loose theatre chairs to concrete floors permanently. Simple to use. Chemical cement — Sets in ten minutes. For further infor- mation, write us. GENERAL SEATING COMPANY 3109 Montrosa Avenue Chicago, 111. You Should Have "Build- ing Theatre Patronage" This is not a book to be read over once. It is a treatise embracing the- atre management in all details. #5.10 Herald-World Bookshop 407 S. Dearborn St., Chicago, III. Order accompanied by certified check, money order ot draft receives immediate attention. Will also mail C.O.D., ij desired. Theatre Equipment NEW AND USED Moving Picture Machines, Screens, Opera Chairs, Spotlights. StereopU- cons. Film Cabinets, Generator Seta. Reflecting Arc limps. Carbons, Tickets and Supplies. Projection Ma- chines repaired and overhauled. Everything for the Theatre — Write for Catalog "H" MOVIE SUPPLY CO. 844 Wabath Ave., Chicago Humphrey Davy & Associates ConMultlng Electrical Engineer* 4324 Market St., Philadelphia, Pa. Lay Out Plans and Prepare Specifications, incl. Projection Room, etc., details Each Project STUDIED INDIVIDUALLY Correspondence Solicited Added Income A department devoted to amusements and services that may be allied with the motion picture theatre . . . presenting ideas for their successful operation, com- ment on their equipment and supplies, and news of the people who make them NOW that minature golf has estab- lished itself as a pastime not to be denied its summertime popu- larity in the North merely because winter has come, it is timely to ask in what does the appeal of the indoor game principally consist — in its unique novelty as a game, or in the chance it offers to practice putting. The answer, a check-up on a number of courses indicates, includes both of these characters, with the qualification that it all depends upon the community in which the course is located. In commercial dis- tricts of good-sized towns there is likely to be a rather cosmopolitan patronage made up of those who play golf at coun- try clubs and also those who never have held a golf club in their hands. But even here distinction may be made, as between a course located on an ordinary business street, and one, for example, like that recently established by Miniature Golf Courses, Inc., in the Congress hotel on Michigan Boulevard, Chicago. The gen- eral significance of such a distinction lies in the assumption, which can be strongly supported, that the course situated so that its patronage is more or less re- stricted to those having greater advan- tages in life, is likely to have an appeal emphasized in the chance it offers for putting practice, while the other type of course cited, with few of its patrons addicts to the rather expensive game of golf, quite probably appeals largely as a distinctly new game. It is not necessary, of course, to point out that such distinctions are not abso- lute. They scarcely could be. But in- quiry among proprietors and patrons of indoor miniature golf courses tends toward the support of these distinctions, and they are offered, not as facts, but as ideas that probably should be borne in mind in determining course layouts and the style of their operation. Neighorhood districts probably offer more clean-cut distinctions, since resi- dential sections are usually of rather definite character, populated by either what may be called the executive class, or the socalled working class — not, usually, by both. The former class is the one likely to be less interested in mere novelty (at least over a very long period), but it is generally interested in improving its skill at golf, readily avail- ing itself of an opportunity to "practice up" for the regular game next summer. The "working class" district would prob- ably have little or no such interests and would therefore frequent indoor courses for miniature golf itself. Assuming this line of reasoning to be correct (merely for sake of offering pos- sible factors that may be worthy of consideration), course layouts that em- phasized conditions peculiar to the greens of regular golf, would be the type to install for locations in which patron- age would be dominated by members of our socalled executive class — in other words, the golf players. And the con- verse would be true for the other type of location. Again it is pointed out that this dis- cussion is not offered as a formula. For- mulas in any field are usually liable to sudden explosion by the accumulation of their own exceptions. But in planning an indoor miniature golf establishment, both manufacturers and prospective pro- prietors must bear in mind certain factors, and those indicated here are offered for the consideration, at least as representing a field for further investi- gation. Soda Fountain Service IN the United States, we have generally left our soda fountains to drug stores, which have more and more ceased to be drug stores as they have invaded the domain once ruled by the candy kitchen. But in other lands, the soda fountain has also met with success in association with motion picture theatres, in direct connec- tion or in a separate establishment adjoining. Particularly is this true in England, indicating that exhibitors over here may, in some cases, be missing a good chance to add to their income by leaving the ice cream business so dispro- portionately to the modern American "chemist." The soda fountain as a source ©f added income for the exhibitor in England was given very interesting treatment in the November 5th issue of the British film trade journal, The Cinema, wherein it was declared that "there is not a cinema, whether a modern palace seating two or three thousand or smaller premises, where profits cannot be increased by add- ing a catering department." Installation of soda fountains in con- nection with British theatres is being resorted to more and more. Indeed, many of the theatres which have been de- scribed in Better Theatres during the past year or two have had this interest- ing feature, while it will be recalled that the Pathe Cinema in Bombay, India, pub- lished a few months ago, was similarly equipped in a small room, or "bar," just off the main foyer. It is obvious, of course, that theatres offer most logical locations for soda foun- tains. People bent on entertainment usually include some kind of refreshment in their afternoon's or evening's pro- gram of pleasure. December 20, 1930 Exhibitors Herald-World 53 The Market for American Notion Picture Equipment in the Far East [The following is a compilation of re- ports on the markets in Asia for American motion picture equipment, following a sur- vey conducted by the U. S. Department of Commerce. The reports began in the August 2d issue. The survey also included the markets of Africa and Oceania. This material on the Asiatic and African con- tinent will complete presentation begun in Better Theatres over a year ago, when government reports on similar markets in Europe and South America ivere published. The compilation of the reports is by Nathan D. Golden, assistant chief of the motion pic- ture division of the Department o/i Com- merce.'] Turkey (Continued) German products are popular and have preference. They are generally considered to be of satisfactory quality, of solid construction, and cheap in price. Considering these factors, as well as the fact that they are obtainable at favorable payment terms from local stocks, and that, on the other hand, American gen- erator sets are practically unknown and believed to be too expensive for local re- quirements, interested parties expressed the opinion that it would be extremely difficult to develop any worth-while busi- ness in American generator sets. At any rate, it would be difficult to induce local dealers in electrical appliances to invest in American generators on a direct pur- chasing basis. In the event of low prices and liberal credit terms, local agents might possibly evince an interest in American generator sets, but even under such conditions only very small business in the sets may be expected. Arc lamps and screens. — It is esti- mated that about 75% of all motion pic- ture theatres in Turkey use mirror-re- flector arc lamps. By far the greatest majority, probably 90%, use white linen screens, the other establishments pro- jecting their pictures on the stage wall, which is coated with gypsum. Visual education. — All matters per- taining to public education are governed by the Ministry of Public Instruction in Angora, which is represented in the vari- ous Provinces by directors of public instruction attached to provincial gov- ernments. Syria From a report by J. H. Keeley, Jr., Beirut PROJECTORS.— Until about two years ago practically all of the cinema theaters in Syria used Pathe projectors, but now all the more progressive theatres, which cater to the higher-class clientele, em- ploy a Krupp-Ernemann projector with a Zeiss lens. Only two theatres in Beirut, out of a total of seven, are known to be using Pathe projectors. In Damas- cus one theatre uses a Krupp-Ernemann and another uses a Pathe machine, while in Aleppo there are two Pathe and one Gaumont machine in use. During the summer only, a motion picture theatre at Aley, a resort in the Lebanon, uses a Gaumont. The Krupp-Ernemann projectors are sold in Beirut for $632. The usual terms are 25 per cent with order and the bal- ance against documents in Beirut, but shipment against documents has been made. Pathe sells for $321 against ship- ping documents in Beirut, while the Gau- mont machines are shipped on consign- ment and are offered at $440. Aside from the requirement that the projection should be clear, steady, and silent, no other quality is required. None of the theatres in operation in the ter- ritory under French mandate has more than one projector, which necessitates the almost perfect functioning of the machine in use if interruptions are to be avoided. The market for projectors being rela- tively small, there are no dealers in the district specializing in such equipment. Some dealers in optical instruments have been selling a few portable projectors, such as the Pathe Baby. Several of the dealers have also brought in nontheatri- cal types for sale to local schools and missionary institutions. So far there has been very little demand for projec- tors for home use. Theatrical types of projectors are not carried in stock, but are handled by commission merchants, who show their catalogues to interested parties and book orders therefrom. It is estimated that there are not more than 25 projectors in the whole terri- tory under French mandate. Five of these are known to be of the latest model, while others are old. American makes of projectors are practically unknown in this market. The American Univer- sity of Beirut recently bought an Amer- ican projector, but it is understood to be a nontheatrical type and can not fa- vorably compare with the latest models of German machines now in use in local theatres. With this exception, which does not react favorably to American machines, theatrical types of American projectors have yet to be introduced. Generators. — All local theatres are al- ready equipped with generator sets to convert alternating current to direct current. Local theatre owners would not consider replacing the sets they are using until they are no longer service- able. They would then doubtless follow the usual practice of ordering a new set through a commission merchant, and European manufacturers would doubtless get such orders because they are able to deliver with less delay than are Amer- {Continued on page 58) Guaranteed Six Months 1000 hours of operation LONG-LIFE JAW FOR HI-LO LAMPS Stop cussing your Hi-Lo lamps for their carbon jaw weaknesses. Quit spending time and money for useless replacements and repairs. Put on a set of Golde Long-Life Carbon Jaws RIGHT NOW and start being thankful for what GoldE has again done for you. Order a pair now and get a GoldE Carbon Jaw Lap FREE. Manufacturing Company 2015 LeMoyne Street, Chicago, 111. ■^H ■I 54 Better Theatres Section December 20, 1930 N^W InVCniIOnS • • illustrated descriptions of devices related to motion pictures and allied crafts, recently published by the U. S. government and selected for Better Theatres by William N. Moore, patent specialist of Washington, D. C. 1,765,882. OPTICAL DEVICE FOR PHOTO- GRAPHIC, CINEMATOGRAPHIC, AND OTHER PURPOSES. James Frederick Romer, West Hampsted, London, England, assignor to John Edward Thornton, London, England. Filed Mar. 31, 1927, Serial No. 180,026, and in Great Britain May 28, 1926. 3 Claims. (CL 88—1.) 1. Optical apparatus for producing a plurality of complementary images from a single object comprising a right angle prism, a semi-reflecting semi-transparent layer coated upon the hypothe- nuse of said prism, a second right angle prism cemented by its liypothenuse to the hypothenuse of the first prism, the hypothenuses being ar- ranged parallel to the axial ray of the incident beam, this ray striking the first prism at an angle of 45° refracted on to the hypothenuse and divided into two beams, two further prisms semi- reflecting, semi-transmitting surface layers coated upon adjacent faces to divide each half beam into two, one half of each half beam passing through the said layers and emerging parallel with the axial ray of the incident beam, a totally reflecting surface on one of the prisms parallel to the said layers the other half of each beam being reflected by the said layers and impinging upon the parallel surface from which they are reflected so that they also emerge parallel to the axial ray of the incident beam, to give four images in square formation in the same plane. 1,771,925. FILM-MARKING APPARATUS. Charles A. Hoxie, Alplaus, N. Y., assignor to General Electric Company, a Corporation of New York. Filed May 16, 1928. Serial No. 278,221. 7 Claims. (CL 88—16.2.) L In a motion picture camera having means for successively exposing a film, a shutter ar- ranged to interrupt the exposure of the film, and means operatively connecting the shutter and the camera for causing the interruption of the expo- sure to be limited to a single picture. 1,777,037. BINAURAL RECORDING AND REPRODUCING SOUND. Lee De Forest, New York, N. Y., assignor to de Forest Phonofilm Corporation, New York, N. Y., a Corporation of Delaware. Original application filed Nov. 27, 1926, Serial No. 151,170. Divided and this ap- plication filed Aug. 4, 1928. Serial No. 297,507. 5 Claims. (CI. 179—100.3.) W5V6 1. Apparatus for the bin-aural reproducing of sound comprising a film having differently colored sound records thereon superimposed one on the other and longitudinally spaced apart one with respect to the other placed between sources of light and light actuated cells sensitive to different wave lengths and means separately actuated by the current generated in each of said cells for producing sound. 1,773,981. TELEVISION RECEIVING SYS- TEM. PEilo T. Farnsworth, Berkeley, Calif., assignor, by mesne assignments, to Television Laboratories, Inc., San Francisco, Calif., a Cor- poration of California. Original application filed Jan. 7, 1927, Serial No. 159,540. Divided and this application filed Nov. 7, 1927. Serial No. 231,691. 14 Claims. (CI. 178—6.) -m--t 1. In television reception, the method of scan- ning which comprises traversing the field of view in one direction with a modulated wave, detecting said wave, and traversing the field in another direction with the detected component of the wave. 1,764,015. LOUD-SPEAKER. Adolph O. •Goodyear, Cleveland, Ohio. Filed July 5, 1928. Serial No. 290,300. 10 Claims. (CI. 179—116.) 9 f3 K ■>' I II- fcSfe *i*«i"i*J Hllll 1 :/■ ■ . 1 1 IIIH- 17 X} 17 1. In a sound producing device of the class described, the combination with a sounding drum, of a diaphragm spaced therefrom, means for rendering taut the diaphragm, and instrumentali- ties for transmitting vibrations of the diaphragm to the drum. 1,775,510. SOUND-REPRODUCING APPARA- TUS. Nicholas J. Caputo, Hollis, N. Y. Filed Oct. 2, 1928. Serial No. 309,847. 17 Claims. (CI. 274—10.) 1. In a sound reproducing apparatus, a sup- port for a plurality of spaced disc records, means for turning the said support and disc records in either direction, a reproducer, a reproducer car- rier, means for moving the reproducer carrier and reproducer in one direction between adjacent disc records and causing the reproducer to engage a groove in a disc record when the record sup- port is turned in one direction and moving the reproducer carrier and reproducer in the opposite direction between the same disc records and caus- ing the reproducer to engage a groove in the adjacent face of the adjacent disc record when the record support is turned in the opposite direc- tion, and devices for shifting the reproducer carrier and reproducer to place the same in posi- tion to move between another set of disc records. 1,777,271. ELECTROMAGNETIC SOUND RE- PRODUCER. Walter C. Anderson, Glen Rock, N. J., assignor to Brandes Laboratories, Inc., Newark, N. J., a Corporation of New Jersey. Filed June 12, 1928. Serial No. 284,772. 6 Claims. (CI. 179—119.) 1. A loud speaker comprising an electromag- netic driving system including a pair of pole pieces, an armature member, a plate mounted in said driving system and supporting said armature member, a curved surface supporting said plate, and screw devices for rocking said plate on said curved surface for centering said armature member between said pair of pole pieces. December 20, 1930 Exhibitors Herald-World 55 THEATRE PROJECTS mmtm* FOLLOWING is a list of new proj- ects in motion picture theatre con- struction compiled from reports available on December 16. The list also includes remodeling projects and con- tracts awarded. An asterisk before the items indicates that additional infprma- tion has been received since a previous report. THEATRES PLANNED California SACRAMENTO.— Warner Brothers, Inc., 1708 Tal- made street, Los Angeles, has plans by B. M. Pretica, Warner Brothers' Down Town Theatre, Los Angeles, for a reinforced concrete theatre to be located at Tenth and L streets. Cost estimated, $750,000. Indiana EAST CHICAGO.— Publix Theatres Company, 176 North State street, Chicago, 111., has plans by New- house & Bernham, 8 South Michigan avenue, Chicago. Ill,, for a three-story brick, terra-cotta and reinforced concrete theatre, 60 by 150 feet, with seating ca- pacity; of 1,250, to be located on Chicago avenue. Cost estimated, $150,000. lb$ (is ^dch ILS& its BOSTON.— The Adams House Realty Corporation, H. K. Noyes, president, 857 Commonwealth avenue, has plans by A. H. Bowditch, 44 Broomfield street, for a proposed new theatre, with seating capacity of 2,000, to be located on Adams House site. Lessee, Paramount-Publix Corporation, Paramount Building, New York. Cost estimated, $2,500,000. BROOKLINE. — A. H. Sawyer, 106 Sewall avenue. has plans by F. H. Gowing, 101 Tremont street, Boston, Mass., for a proposed new theatre to be located at 123-129 Harvard street. Cost estimated. . $1,000,000. BROOKLINE. — Owner, care Krolyn & Brown, ar- chitects, 120 Milk street, Boston, Mass., are preparing plans for a proposed new theatre. Cost estimated to exceed $150,000. Michigan HOLLAND.*— The Butterfield interests plans the erection of a new theatre, with seating capacity of 1,200. New York FRANKLIN. — Samuel Kurson, of Bangor, Me., plans the erection of a new theatre, with seating capacity of 1,200. Cost estimated, $200,000. FULTON.— W. Mitchell has plans by J. F. Schindler, 430 South Salina avenue, Syracuse. N. Y., for a two-story brick and caststone theatre, 129 by 132 feet. Cost estimated, $150,000. Ohio ELYRIA. — Paramount-Publix Theatres, Paramount Building, New York, has plans by Rapp & Rapp. Paramount Building, New York, for a proposed new theatre. Taking bids on general contract. Oklahoma 'ENID. — G. E. Blumenauer, architect. Masonic Building, reports that plans for a new theatre and store building are in the preliminary stage, and will not be ready for bids before July or August, 1931. Cost estimated, $780,000. Rhode Island WARREN.— Associate Theatres of Rhode Island, A. Romano, 368 Westminister street, Providence, R. I., plans to erect a new one and two-story brick theatre and store building. Architect not selected. Cost estimated, $150,000. Texas ♦DALLAS — C. E. Kennemer, 2834 North Haskell street, has plans by W. Scott Dunne, Melba Build- ing, for a new Spanish type theatre, with seating capacity of 1,200, to be located at 3415-17 Oak Lawn avenue in the Oak Lawn section to be operated by P. G. Cameron, 5807 Bennett street. Cost estimated, $150,000. SAN ANTONIO.— Fox Film Corporation, J. R. Grainger, vice president and general manager, 850 Tenth avenue, New York, is reported planning the erection' of a fireproof theatre during 1931. Esti- mated cost $1,500,000. Vermont SPRINGFIELD.— The Sharby interests, operating houses in New Hampshire, plans the erection of a new theatre, with seating capacity of 750. Will be equipped for audiens. Washington KELSO.— W. E. Buell, of Portland, Ore., and C. Keeler, this city, have plans by C. F. Mahon, New Orpheum Building, Seattle, Wash., for a proposed new seven-story theatre and hotel building. Esti- mated cost, $250,000. KELSO.— H. W. Hellman, of Tacoma, plana the erection of theatre, with seating capacity of 1,000. WINLOCK. — A new theatre1, is planned, with seat- ing capacity of 350. To be operated by Western Theatres. Cost estimated, $22,000. CONTRACTS AWARDED California LOS ANGELES — H. E. Rawlingson, care Conserva- tory of Music, has awarded the contract to the Winter Construction Company!, 1411 North Stanley avenue, for a thirteen-story reinforced concrete the- atre and store building to be erectd at Twelfth and Vermont streets. Estimated cost, $300,000. SAN FRANCISCO— B. Yamada, who operates the Star Theatre, is erecting a new theatre in the Oriental district, with seating capacity of 550. SAN FRANCISCO — Albert Kearne and Samuel Hamburger are erecting a new theatre. Reported that Warner Brothers will lease house when completed. ♦STOCKTON— The National Theatre Syndicate is erecting a new theatre, with seating capacity of 2,000. Estimated cost $300,000. New York ♦ALBANY— RKO Theatres, 1564 Broadway, New York, has awarded the contract to M. Shapiro & Sons, 1500 Broadway, New York, for a new theatre to be erected at North Pearl street and Clinton avenue. Estimated cost, $3,000,000. ♦SCHENECTADY— R K O Theatres, 1564 Broad- way, New York, has awarded the general contract to M. Shapiro & Sons, 1500 Broadway, New York, for the erection of a new theatre. Ohio DAYTON — M. J. Burnside is erecting a new the-, atre, with seating capacity of 700. It will be known as the Salem. Estimated cost, $75,000. Oklahoma OKLAHOMA CITY— G. A. Peterson and Sol Teeter are erecting a new theatre for colored at Fourth and High streets. • • ■- Texas SHERMAN — George W. Spence, who operates the Gem and Washington Theatres, is erecting a new house, with seating capacity of 1,200. Designs for Los Angeles' Newest Theatre IOS ANGELAS, center of the motion j picture industry and leader in the bizarre, the magnificent and the un- usual in motion picture construction, bids for attention from the rest of the United States with the completion of the Los Angeles theatre. The theatre, the work of S. Charles Lee, architect, who has designed many local playhouses as well as other build- ings, will be opened to the public for- mally on or about January 1, 1931, and this opening will mark the world pre- miere of "City Lights," Charles Chaplin's silent product. The theatre is in the heart of the city, being located on the West side of Broad- way near Sixth street. It represents an investment, in total, of more than $2,000,000. It is said to provide, in addition to many innovations and im- provements, all of present day comforts and conveniences. The decorative scheme of the entire building, which is modern in motif, fol- lows the French Renaissance in the mat- ter of decoration and equipment. The lighting system blends with the decora- tions. The work of equipping the thea- tre is estimated as having cost $500,000. The seating capacity is 2,500. Probably the most interesting innova- tion to be developed for H. L. Gumbiner, the owner, and his guests, is the pro- jection of the identical picture being shown on the main theatre screen on miniature screens located in the lounge rooms and nursery. Gumbiner, also owner of the Tower theatre, will devote his time to operating the modernistic new playhouse. It brings to a culmination dreams of a "perfect theatre" which he long has cherished. Among the outstanding features are the limitation of seats between aisles, there being but six. This does away with the annoyance of late arrivals. There is an exhibition room for objects of art, as well as a mammoth; club lounge with a dance floor; a French cosmetic room for women, with cosmeticians and maids in attendance; two rooms for children, which are playrooms and nurseries and a model cafe. — Edward Churchill. 56 Better Theatres Section December 20, 1930 Alphabetical List of Advertisers H Adam, Frank, Electric Company Front. Cover Automatic Devices Company 46 B Bausch & Lomb Optical Company 45 Best Devices Company _ 37 Bigelow-Sanford Carpet Company, Inc 4 Brazel Novelty Manufacturing Co 36 Celotex Company 5 Channon, J. H., Corporation 50 Clark, Peter, Inc 51 I) Humphrey Davy & Associates 52 Dayton Safety Ladder Company 48 Dryfhout, H., Company 50 E Electric Storage Battery Company Second Cover Enterprise Optical Mfg. Co Fourth Cover Exhibitors Printing Service 52 General Seating Company 52 GoldE Manufacturing Company 53 Guercio and Barthel 45 Hall & Connolly 51 Hertner Electric Company 43 Hewes-Gotham Company 37 Hoffmann-Soons : 47 Hollywood Productions 37 Hub Electric Company 45 Ilex Optical Company 38 Insulite Company, The 9 International Projector Corporation Third Cover K Kendell & Dasseville, Inc 58 King Studios, Inc.— 36 Kliegl Brothers _ — 44 Kooler-Aire Engineering Corporation 53 M Mellaphone Corporation 34 Moore, William N _ 52 Movie Supply Company 52 National Screen Service 34 National Theatre Supply Company 10 Patent Scaffolding Company 40 Projection Optics Company, Inc 43 R Racon Electric Company 32 Raven Screen Company 33 Reynolds Electric Company 51 Roth Brothers & Company 44 S Schoonmaker Equipment Company 32 Simplimus, Inc _ 35 Sloane. W. & J 7 Strong Electric Corporation 38 T Tiffin Scenic Studios 50 V United States Gypsum Company 3 V Vallen Electric Company 41 Vitadisc Company 36 W Walker Screen Company 47 Wall-Kane Needle Manufacturing Company 35 Weber Machine Corporation 33 Wright-DeCoster, Inc 35 Classified List of Advertisers [In this and other issues of Bettei: Theatres] ACCESSORIES FOR SOUND DEVICES Basson & Stern Blair Tool & Machine Corporation Dworsky Film Machine Corporation Elec-Tro-Fone Corporation The Oro-Tone Company Radio Industries of Canada, Ltd. Raymond Rosen & Company, Inc. Simplimus, Inc. S. O. S. Corporation The Theatre Sound Equipment Company ACOUSTICAL PRODUCTS The Celotex Company The Insulite Company Johns-Manville Corporation King Studios, Inc. National Rug Mills, Inc. Union Fibre Sales Company United States Gypsum Company Western Felt Works ADVERTISING NOVELTIES Brazel Novelty Manufacturing Co. Economy Novelty & Printing Co. The Leader Press The Vitaprint Company AIR CONDITIONING EQUIPMENT Carrier Engineering Corporation Kooler-Aire Engineering Corporation AISLE LIGHTS Kausalite Manufacturing Company AMPLIFIERS Webster Company ANCHOR EXPANSION BOLTS The Paine Company ARTIFICIAL FLOWERS AND PLANTS Frank Netschert, Inc. AUTOMATIC CURTAIN CONTROL Automatic Devices Company Bruckner-Mitchell, Inc. Vallen Electrical Company BANNERS, SIGNS H. Dryfhout Company Metallite Signs CAMERAS AND PROJECTORS Bell and Howell Company CARBON ADAPTERS Best Devices Company Hewes-Gotham Company CARPETS Bigelow-Sanford Carpet Company. Inc. Mohawk Carpet Mills W. & J. Sloane CARPET CUSHIONING The Celotex Company Clinton Carpel Company National Rug Mills, Inc. Western Felt Works CEMENT FOR FASTENING CHAIRS General Seating Company CHANGEABLE LETTERS Crystalite Products Corporation CHANGEOVERS Basson & Si< rn Essannay Electric Manufacturing Co. GoldE Manufacturing Company Guercio and Barthel COLOR LIGHTING EQUIPMENT Reynolds Electric Company DIMMERS Cutler-Hammer Manufacturing Company DOUBLE BEARING MOVEMENTS Guercio and Barthel EFFECT MACHINES Chicago Cinema Equipment Company ELECTRIC FLASHERS, COLOR HOODS Reynolds Electric Company Time-O-Stat Controls Company ELECTRIC PICKUPS The Audak Company Best Manufacturing Company The Oro-Tone Company Webster Electric Company EMERGENCY LIGHTING SYSTEMS Electric Storage Battery Co. Roth Brothers & Company ENGINEERING SERVICE Bilmarjac Corporation Humphrey Davy & Associates Kendell & Dasseville, Inc. EQUIPMENT SUPPLIES Guercio and Barthel Illinois Theatre Seat Exchange Company Monarch Theatre Supply Company Movie Supply Company National Theatre Supply Company FANS, VENTILATING Century Electric Company Typhoon Fan Company FILM CEMENT F. B. Griffin Hewes-Gotham Company Theatre Sound Equipment Company FILM STOCK Eastman Kodak Company FIRE PREVENTION Sentry Safety Control Corporation FLOOR COVERINGS Bigelow-Sanford Carpet Company, Inc. Mohawk Carpet Mills W. & J. Sloane FRAMING LIGHT SHIELDS GoldE Manufacturing Company Guercio and Barthel GENERATORS Automatic Devices Company General Electric Company Hertner Electric Company Roth Brothers & Company GOLF COURSES, MINIATURE Close-to-Nature Company Whitney Goit & Company Midget Golf Courses, Inc. Miniature Golf Courses of America, Inc. National Rug Mills, Inc. HORNS AND SPEAKERS Miles Reproducer Company Macy Manufacturing Company Racon Electric Company, Inc. Radio Industries of Canada, Ltd. Silver-Marshall, Incorporated Wright-DeCoster, Inc. INSURANCE Jules Juillard & Company INTERCHANGEABLE SPRING SEATS Illinois Theatre Seat Exchange Company LAMPS, HIGH INTENSITY Hall & Connolly, Inc. LAMPS, REFLECTING ARC Strong Electric Corporation LENS MOUNTS GoldE Manufacturing Company LENSES Bausch & Lomb Optical Company Ilex Optical Company Projection Optics Corporation MAZDA ADAPTERS Monarch Theatre Supply Company MAZDA REGULATORS Garver Electric Company NEEDLES, PHONOGRAPH Sound Service Systems, Inc. Wall-Kane Needle Manufacturing Co. ORGANS George Kilgen & Sons, Inc. The Link Company, Inc. The Marr and Colton Company, Inc. The Page Organ Company Robert Morton Organ Company Rudolph Wurlitzer Company ORGAN HEATERS Kausalite Manufacturing Company Time-O-Stat Controls Corporation PATENT ATTORNEYS William, N. Moore PROJECTORS Coxsackie Holding Corporation Enterprise Optical Mfg. Co. Holmes Projector Company International Projector Corporation RAILINGS, GRILLES Zero Valve and Brass Corporation REELS Hewes-Gotham Company Universal Electric Welding Co. REWINDERS Dworsky Film Machine Corporation GoldE Manufacturing Company RHEOSTATS Cutler-Hammer, Inc. Hoffmann-Soons SAFES, THEATRE York Safe & Lock Company SAFETY LADDERS Dayton Safety Ladder Company Patent Scaffolding Company SCREENS . American Silversheet Company Beaded Screen Company Da-Lite Screen Company E-Zee Screen Company Radio Industries of Canada, Ltd. Raven Screen Company Sarasone Screen Company Schoonmaker Equipment Company Walker Screen Company December 20,1930 Exhibitors Herald- World 57 SEATS American Seating Company H eywood-W ake field Company Illinois Theatre Seat Exchange Company Wisconsin Chair Company SEAT INDICATORS Bilmarjac Corporation SIGNS— ELECTRIC Flexlume Corporation Metallite Signs Milne Electric Company SLIDES Quality Slide Company Ransley Studios Workstel Studios SPEED INDICATORS Essannay Electric Manufacturing Co. Mellaphone Corporation SOUND AND MUSIC REPRODUCING DEVICES Adswin Corporation Bestone, Incorporated Clyne Engineering Company Elec-Tro-Fone Corporation The Film Speaker Company The Foto-Voice Company, Inc. General Talking Pictures Corporation Gates Radio & Supply Company Good-All Electric Manufacturing Company Mellaphone Corporation National Motion Ad Company Pacent Reproducer Corporation The Oro-Tone Company The Phototone Equipment Corporation of America RCA Photophone, Inc. Powers Cinephone Equipment Co. Radio Industries of Canada, Ltd. Renier Manufacturing Company Universal Film Screening Company Universal Sound Products Corporation Vitadisc Company Weber Machine Corporation Western Electric Company STAGE AND ORCHESTRA LIFTS Bruckner-Mitchell, Inc. Peter Clark, Inc. < Gallagher Orchestra Equipment Company STAGE LIGHTING EQUIPMENT Frank Adam Electric Company Belson Mfg. Company Chicago Cinema Equipment Company Hall & Connolly Hvi> Electric Company Major Equipment Company Kliegl Brothers STAGE RIGGING HARDWARE Bruckner-Mitchell, Inc. J. H. Chamnon Corporation Peter Clark, Inc. STAGE SCENERY Tiffin Scenic Studios Volland Scenic Studios THEATRE PRINTING, PROGRAMS Economy Novelty & Printing Co. Exhibitors Printing Service The Leader Press National Program & Printing Company The Vitaprint Company TICKETS Arcus Ticket Company TICKET MACHINES General Register Corporation TRAILERS Ad-Vance Trailer Service Corporation National Screen Service, Inc. UNIFORMS Maier-Lavaty Company USHER SIGNAL SYSTEMS Gallagher Orchestra Equipment Company VENDING MACHINES Margaret Fetch VENTILATING EQUIPMENT Arctic Nu-Air Corporation Blizzard Sales Company Kooler-Aire Engineering Corporation Lakeside Company Supreme Heater & Ventilator Company Typhoon Fan Company BETTER THEATRES CATALOG BUREAU "Better Theatres" offers on this page an individual service to its readers. Detailed information and catalogs concerning any product listed herewith will be sent to any theatre owner, manager, architect or projectionist. Just fill in the coupon below and mail to 'Better Theatres'" Division of Exhibitors Herald-World. Readers will find many of the products listed by this Bureau are advertised in this issue. 1 Acocunting systems. 2 Acoustical installations. 3 Adapters, carbon. 4 Adding, calculating machines. 5 Admission signs. 6 Addressing machines. 7 Advertising novelties, materials. 8 Advertising projects. 9 Air conditioning equipment. 10 Air dome tents. 11 Aisle lights. 12 Aisle rope. 13 Alarm signals. 14 Amplifiers. 15 Arc lamps, reflecting. 16 Architectural service. 17 Arc regulators. 18 Artificial plants, flowers. 19 Art titles. 20 Automatic curtain control. 21 Automatic projection cutouts. 22 Automatic sprinklers. B 23 Balloons, advertising. 24 Banners. 25 Baskets, decorative. 26 Batteries. 27 Bell-buzzer signal systems. 28 Blocks, pulleys, stage-rigging. 29 Blowers, hand. 30 Booking agencies for musicians. 31 Booking agencies (state kind). 32 Boilers. 33 Bolts, chair anchor. 34 Booths, projection. 35 Booths, ticket. 36 Box, loge chain. 37 Brass grills. 38 Brass rails. 39 Brokers-Theatre promotion. 40 Bulletin boards, changeable. C 41 Cable. 42 Cabinets. 43 Calcium lights. 44 Cameras. 45 Canopies for fronts. 46 Carbons. 47 Carbon sharpeners. 48 Carbon wrenches. 49 Carpets. 50 Carpet cushion. 51 Carpet cleaning compound. 52 Carpet covering. 53 Cases, film shipping. 54 Cement, film. 55 Cement for fastening chairs. 56 Chair covers. 57 Chairs, wicker 58 Chairs, theatre. 59 Change makers. 60 Changeable letters. 61 Change overs. 62 Color hoods. 63 Color wheels. 64 Condensers. 65 Cutout machines, display. D 66 Date strips. 67 Decorations (state kind). 68 Decorators, theatre. 69 Dimmers. 70 Disinfectants — perfumed. 71 Display cutout machines. 72 Doors, fireproof. 73 Draperies. 74 Drinking fountains. 75 Duplicating machines. 76 Dynamic speakers. E 77 Effect machines. 78 Electric circuit testing Instru- ments. 79 Electrio fans. 80 Electrical flowers. 81 Electric pickups. 82 Electric power generating plants. 83 Electrical recording. 84 Electric signs. 85 Electric signal and control sys- tems. 86 Emergency lighting plants. 87 Engineering service. 88 Exit light signs. F 89 Film cleaners. 90 Filmsplicing machine. 91 Film tools (state kind). 92 Film waxing machine. 93 Fire alarms. 94 Fire escapes. 95 Fire extinguishers. 96 Fire hose. 97 Fire hose reels, carts. 98 Fireproof curtains. 99 Fireproof doors. 100 Firepr-oofing materials. 101 Fixtures, lighting. 102 Flashlights. 103 Flashers, electric sign. 104 Flood lighting. 105 Floorlights. 106 Floor covering. 107 Floor runners. 108 Flowers, artificial. 109 Footlights. 110 Fountains, decorative. 111 Fountains, drinking. 112 Frames-poster, lobby display. 113 Fronts, metal theatre. 114 Furnaces, coal burning. 115 Furnaces, oil burning. 116 Furniture, theatre. 1 17 Fuses. G 118 Generators. 119 Golf courses, miniature. 120 Grilles, brass. 121 Gummed labels. 122 Gypsum products. H 123 Hardware, stage. 124 Heating system, coal. 125 Heating system, oil. 126 Horns. 127 Horn lifts. 128 Horn towers. I 129 Ink, pencils for slides. 130 Insurance. 131 Interior decorating service. 132 Interior illuminated signs. J 133 Janitors' supplies. L 134 Labels, film caution. 135 Ladders, safety. 136 Lamps, decorative. 137 Lamp, dip coloring. 138 Lamps, general lighting. 139 Lamps, incandescent projection. 140 Lamps, high intensity. 141 Lamps, reflecting arc. 142 Lavatory equipment, furnish- ings. 143 Lavatory fixtures. 144 Ledgers, theatre. 145 Lenses. 146 Letters, changeable. 147 Lights, exit. 148 Lights, spot. 149 Lighting fixtures. 150 Lighting installations. 151 Lighting systems, complete. 152 Linoleum. 153 Liquid soap. 154 Liquid soap containers. 155 Lithographers. 156 Lobby display frames. 157 Lobby gazing balls. 158 Lobby furniture. 159 Lobby decorations. 160 Lubricants (state kind). 161 Luminous numbers. 162 Luminous signs, interior, exte- rior. M 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 190 191 192 193 194 195 196 197 198 Machines, display cutout. Machines, ticket. Machines, pop corn. Machines, sanitary vending. Make up, boxes, theatrical. Marble. Marquise. Mats, leather. Mats and runners. Mazda projection adapters. Mazda regulators. Metal lath. Metal polish. Miniature golf courses. Mirror, shades. Motor generators. Motors, phonograph. Motion picture cable. Musical instruments (state kind). Musio and sound reproducing devices. Music publishers. Music rolls. Musio stands. N Napkins. Needles, phonograph. Novelties, advertising. Nursery furnishings and equip- ment. 0 Oil burners. Orchestra pit fittings, furnish- ings. Organs. Organ- novelty slides. Organ lifts. Organ chamber heaters. Ornametal fountains. Ornamental metal work. Ornamental metal theatre fronts. 199 Paint, screen. 200 Paper drinking cups. 201 Paper towels. 202 Perfumers. 203 Phonograph motors. 204 Phonograph needles. 205 Phonograph turntables. 206 Photo frames. 207 Pianos. 208 Picture sets. 209 Player pianos. 210 Plastic fixtures and decora- tions. 211 Plumbing fixtures. 212 Positive film. 213 Posters. 214 Poster frames. 215 Poster lights. 216 Poster paste. 217 Portable projectors. 218 Pottery decorative. 219 Power generating plants. 220 Printing, theatre. 221 Programs. 222 Program covers. 223 Program signs, illuminated. 224 Projection lamps. 225 Projection machines. 226 Projection machine parts. 227 Projection room equipment. R 228 Radiators. 229 Radiator covers. 230 Rails, brass. 231 Rails, rope. 232 Rectifiers. 233 Reconstruction service. 234 Records. 235 Record cabinets. 236 Recording, electrical. 237 Redecorating service. 238 Reflectors (state kind). 239 Refurnishing service. 240 Regulators, Mazda. 241 Reels. 242 Reel end signals. 243 Reel packing, carrying cases. 244 Resonant orchestra platform. 245 Reseating service. 246 Rewinding film. 247 Rheostats. 248 Rigging, stafle. 249 Roofing materials. S 250 Safes, film. 251 Safety ladders. 252 Scenery, stage. 253 Scenic artists' service. 254 Screens. 255 Screen paint. 256 Screens for sound .pictures. 257 Seat covers. 258 Seat indicators, vacant. 259 Seats, theatre. 260 Signs (state kind). 261 Signs, parking. 262 Signals, reel end. 263 Sign flashers. 264 Sign-cloth. 265 Sign lettering service. 266 Sidewalk machines, corn pop- pers. 267 Slides. 268 Slide ink, pencils. 269 Slide lanterns. 270 Slide making outfits. 271 Slide mats. 272 Shutters, metal fire. 273 Soap containers, liquid. 274 Sound and music reproducing devices. 275 Sound-proof installations. 276 Speakers, dynamic. 277 Speed indicators. 278 Spotlights. 279 Spring seats. Interchangeable. 280 Stage doors-valances, etc. 281 Stage lighting equipment. 282 Stage lighting systems. 283 Stage rigging-blocks, pulleys. 284 Stage scenery. 285 Stair treads. 286 Statuary. 287 Steel lockers. 288 Stereopticons. 289 Sweeping compounds. 290 Switchboards. 291 Switches, automatic. 292 Synchronous sound devices. T 293 Talley counters. 294 Tapestries. 295 Tax free music. 296 Telephones, inter-communicat- ing. 297 Temperature regulation system. 298 Terra cotta. 299 Terminals. 300 Theatre accounting systems. 301 Theatre dimmers. 302 Theatre seats. 303 Tickets. 304 Ticket booths. 305 Ticket choppers. 306 Ticket holders. 307 Ticket racks. 308 Ticket selling machines. 309 Tile. 310 Tile stands. 311 Tone arms. 312 Tool cases, operators'. 313 Towels, paper. 314 Towels, cloth. 315 Trailers. 316 Transformers. 317 Tripods. 318 Turnstiles, registering. 319 Turntables, phonograph. 320 Uniforms. U 321 Valances, for boxes. 322 Vases, stone. 323 Vacuum cleaners. 324 Ventilating fans. 325 Ventilating, cooling system. 326 Ventilating systems, complete. 327 Vending machines, soap, tow- els, napkins, etc. 328 Vitrolite. 329 Volume controls. W 330 Wall burlap. 331 Wall leather. 332 Watchman's clocks. 333 Water coolers. 334 Wheels, color. "BETTER THEATRES" DIVISION, Exhibitors Herald- World, 407 South Dearborn Street, Chicago Gentlemen: I should like to receive reliable information on the following items: (Refer to Items by Number) [11-22-30] Remarks : Name - Theatre State Seating Capacity. City.. 58 Better Theatres Section December 20, 1930 A Theatre Designed in Local Motifs WALDRON is a small town in the heart of the Southern Arkansas pine belt, and its new motion pic- ture theatre, an addition to the Kemp- Hughes circuit, celebrates the beauty and industry of this region. It is, in- deed, called the Pines. Commenting on the efforts of the owners to create a fine little playhouse equipment and construction can be found in another town as small as Waldron. It is built of reinforced concrete and cut stone, with walls ranging in thickness from 18 to 24 inches. The dimensions of the building are 130x50 feet. The decorative scheme of the audi- torium is a realistic delineation of the pine tree country, celebrating the pine Forward section of the auditorium from the projection room. for this very small town and its sparsely settled countryside, John H. Forrester, Jr., the manager, states that he firmly believes that no theatre of this size, tree as it grows and as it serves man — especially as it did serve those who made the long, brave trek to settle this country. Throughout the theatre a wOod-green color scheme prevails, and in the audi- torium this is accentuated by the mellow glow of indirect lighting. On the side walls of the auditorium, a landscape artist has portrayed the pine country panoramically, the murals reach- ing from floor to ceiling. There is a mountain stream, a forest path, and in the background, "Pilot" Mountain, a locally famous peak north of Waldron. The effect at the proscenium is that of a mountaineer's home with a lean-to on either side. To complete the setting, the artist has painted a cave, a well and the other accessories to a homestead in the pine country. The side walls curve into the ceiling, which has been painted in a sky effect. Set into the walls are hollowed logs, from which comes the indirect lighting. When pictures are being projected, the lighted logs emit a soft glow, as they would in a fireplace. Other lights are concealed behind a rock built into the wall in the midst of a campfire setting. Like a watch tower on a frontier stock- ade, the projection room juts out high above the rear of the auditorium. It is 15 feet wide, 20 feet long, and extends five feet above the roof line. Decorations in the foyer resemble those of the auditorium, except that the foyer has two recessed dome lights. A multi- colored chandelier, resembling an English forest lantern hangs in the lobby. — Howard Oiseth. The Market for American Motion Picture Equipment in the Far East (Continued from page 53) ican manufacturers. There is no preju- dice against American generator sets, however, and if the local representative of an American manufacturer were to carry a few in stock he might easily monopolize the sale of replacement gen- erators. The possibilities of the market are, however, very small. Arc lamps and screens. — All local mo- tion picture theatres are using high-in- tensity and mirror-reflector arc lamps and white cloth screens. Silver screens were once tried but were found to be unsuitable, the complaint being that the reflection was too. great. Visual education. — The following gov- ernment representatives have under their supervision matters pertaining to education: Conseiller pour PInstruction Publique, Haut-Commissariat, Beirut; Ministre de 1'Instruction Publique, Beirut; Ministre de 1'Instruction Pub- lique, Damascus; and Directeur de l'ln- 3truction Publique, Latakia. In addition to these government rep- resentatives, who have general super- vision of matters pertaining to education, the president of the Foreign Educational Institutions might be advantageously approached. Visual education is not generally prac- ticed in Syria. There is quite a long list of the large educational institutions which have projectors and which occa- sionally show some educational films. Palestine . By Consul Oscar S. Heizer, Jerusalem Jl HE market in Palestine for amateur motion picture cameras is very small in- deed. The country is not rich, and the greater part of the inhabitants are peas- GREETINGS! One of the most important an- nouncements to be made next year of considerable interest to THEATRE OWNERS, will be made by Kendell & Dasseville, Inc. Acoustical Engineering 67 West 44th St. New York Watch this publication for the announcement. ants who live in villages and have simple needs, although the inhabitants of the larger towns and cities, such as Jersua- lem, Haifa and Tel-Aviv are more pros- perous; in these towns are to be found a number of foreign residents, govern- ment officials and others. Cameras were first introduced into Palestine several years ago by American and other tourists who visited the coun- try and took pictures of the various points of interest. Later, some of the local camera and photographic apparatus dealers displayed in their show windows a few of the machines, with a view to making their use more familiar in Palestine. For the convenience of the tourists who carried such machines with them, the local film dealers began to stock film for those cameras, and some of them have installed apparatus for developing the film and preparing a positive print from it. At present one can purchase in Jerusalem standard size film as well as 16-millimeter film. Amateur projec- tors are also sold. The opinion of a local dealer in ama- teur cameras is that the demand for them is likely to increase. [To be continued in next Better Theatres] "Building Theatre Patronage" Tfe Znterod&aaaJ Ji-o/eetcr By JOHN F. BARRY and EPES W. SARGENT Extracts Reprinted by Permission Chalmers Publishing Company, New York 7%e/nteraatiaaa/ fi-ct/ectar BETTER PROJECTION PAYS TO-DAY audiences know good projection. They may not use technical terms in discussing it, but they do discuss it. They may not walk out on poor projec- tion, but they avoid the theatre where it is permitted. Good Projection in Many Cases Is the Deciding Element Which Determines Patronage at a Theatre The theatre manager may not be responsible for the theatre site, for the quality of productions booked, for the equipment and decoration of the house, or even for the extent of advertising which is limited by an exacting adver- tising budget. But projection is something for which he is responsible. He cannot be efficient if he cannot supervise projection. There are instances where managers spend time complaining about the quality of photoplays available, when projection at their theatres is so defective that dis- criminating patrons would avoid the theatre no matter what was on the program. Good projection is demanded to-day from everyone — from executives at the studio who know that poor projection can ruin a good photoplay, right down to the patrons at the theatre. Defective Projection Can Make Satisfactory Entertainment Impossible Why is projection important? The very nature of mo- tion-picture entertainment makes it so. During such enter- tainment patrons like to feel that they are part of the story, living the action — moving, fighting, fearing, thrilling, mov- ing on and conquering with the characters on the screen. Thus they live what might be called an "illusion". They are carried away to the scene of the action or, better still, find themselves right in the action. This illusion makes entertainment satisfactory. It cannot be satisfactory if something happens to spoil the illusion — something that reminds the patron that he or she is sitting in a theatre chair looking at a two-dimensional surface covered with light and shadow. Defective projection prevents the patron from slipping right into the story, and living through it with the characters. Defective projection can jerk the patron right out of the action of the story and spoil the illusion that is being lived through. The quality of projection depends in some way upon the manager's supervision. He is responsible for every de- tail of operation, and this includes projection. This does not imply that the manager should be blundering and inter- fering with the projectionist. The manager who tries to interfere without knowing what it is all about, is just as much at fault as the ignorant, overcautious manager who lets projection go on without any supervision because he is afraid to speak. The ideal condition exists when the theatre manager is familiar with the problems and can talk the language of the projectionist — and when the projectionist, taking real pride in his work, desirous of putting the best possible projection in the same at the least possible cost, is capable and conscientious and thoroughly interested in the welfare of the theatre. Then the manager and the projec- tionist can discuss common problems, each confident in the practical common sense and the interest of the other. Poor projection has put theatres out of business and in many cases it was often someone else and not the projectionist who was responsible. ECONOMIES Careless Maintenance of Equipment Is the Cause of Many Wasted Dollars — Parts Should Be Ordered Long Enough in Advance to Prevent Emergencies and to Save the Expense Entailed by Telegrams If the manager is properly informed, many economies can be practiced and projection can be properly supervised. The manager who can distinguish good projection from bad projection, watching it from different positions in the house, can help the projectionist whose opinion is based on what he sees only from the porthole of the projection room. When defects are noticed, inquiry should be made into the cause of the defect and provision made so that it will not happen again. FOR BETTER PROJECTION TRAOt MARK REG'D. THE INTERNATIONAL PROJECTOR The International Projector Corporation, 90 Gold Street, New York MOTIOGRAPH DELUXE COM- PLETE SOUND EQUIPMENT A MODEL H MOTIOGRAPH DE- LUXE SOUND PROJECTOR FOR REPRODUCING SOUND FROM FILM AND FROM DISC. BUILT STURDY AND ME- CHANICALLY RIGHT FOR PERFECT SOUND RE- PRODUCTION. NO WEEKLY SERVICE CHARGE <*• / T section two of Exhibitors Herald- World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two o* Exhibitors Herald- World. Other publications: The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan. December 27, 1930 EXHIBITORS HERALD-WORLD Sound Film's Production Cost Near Ten Times That of Silent 40 Per Cent of Entire Output In 1929 Were Talking Pictures Total Expenditures of Producing Plants Increased 34 Millions Over Preceding Year, U. S, Census Shows If It Gets Too Warm, Step Into the Refrigerator (Special to the Herald-World) HAMILTON, ONT., Dec. 26.— Leonard Bishop, manager of the Capitol theatre here, has gone in for cold storage. He has installed a Kel- vinator refrigerator where patrons can park perishable goods while they see the show. The parcels are checked without charge. The refrigerator did not cost the Capitol a cent, outside of a line in its display advertising regarding the installation. Seven New District Managers Picked to Centralize U's Sales (Special to the Herald-World) NEW YORK, Dec. 26.— Further central- ization of sales control is announced by Carl Laemmle of Universal for 1931, through grouping certain offices into districts for the purpose of increasing efficiency. Under the direction of Phil Reisman, general sales manager, Ted Schlanger con- tinues as Eastern sales manager and Harry Lorch as Western chief. Seven district managers have been assigned, completing the covering of all exchanges except Dallas, San Antonio and Oklahoma City. New Philadelphia Zoning Finished; Effective Soon (Special to the Herald-World) PHILADELPHIA, Dec. 26.— The new zoning plan for Philadelphia and vicinity has been completed although on account of the Supreme Court decision it has not ac- tually gone into effect. The MPTO of New Jersey has gone on record as being opposed to participating in any zoning plan. Exhibitor and 3 Sons Held After Officer Is Slain for Asking Pass (Special to the Herald-World) UVALDE, TEXAS, Dec. 26.— B. H. Hunter, owner of the Strand theatre here, and his three sons are in jail charged with the murder of John Connor, chief of police, after the latter had attempted to gain free admission to their show. The quarrel is said to have started when Connor tried to enter the theatre without a ticket. The elder Hunter refused to admit the officer and called his three sons to have Connor put out of the building, witnesses said. A scuffle followed, it is said, in which Connor was beaten, dragged into an alley and as patrons looked on, was shot to death with his own pistol. The three sons are Jamie, Bert and Lester. [By Washington Correspondent of the Herald- World] WASHINGTON, Dec. 26.— More than 1,000 sound films were produced in 1929 at a total cost of production of more than $100,000,000, while the 1,500 silent pictures turned out during the year cost less than $17,000,000, it is shown by figures just made public by the United States Census Bureau. The total production of theatrical films during the year was 2,543 valued at $118,- 692,733, against 1,347 valued at $92,593,732 in 1927. Last year, for the first time, it was possible for the bureau to segregate the various types of theatrical films, analysis of the figures showing that 344 films costing $34,186,010 were produced with sound, 689 costing $67,719,427 were produced with dia- log, and 1,510 costing $16,787,296 were silent. The total expenditures of the 143 establishments covered by the 1929 census were $180,864,319, compared with $134,343,360 reported by 142 es- tablishments in 1927. The total cost of negative films was $125,175,421, against $96,048,017, being, in addition to the theatrical films, news pictures costing $2,923,286, against $2,499,660 in 1927; advertising films costing $3,367,- 160, against $617,466, and educational films costing $192,242, against $337,- 159. Expenditures on unfinished pro- duction during the year were $17,888,- 180, against $13,267,338 two years before. In addition to the cost enumerated above were expenditures for laboratory work, in- cluding positive films costing $10,698,678, against $12,491,088 in 1927, and receipts for laboratory work done for others of $21,116,- 060, against $11,921,655. The value of other work done in 1929 was $1,647,698, against $615,262, and receipts for use of studio facilities last year amounted to $4,338,282, this item not having been reported sepa- rately in 1927. The bureau's survey showed an increase of 9.2 per cent in the number of salaried officers and employes, from 7,598 in 1927 to 8,298 in 1929, and an increase of 4.7 per cent in salaries, from $56,298,560 to 58,920,- 014. There was an increase of 28.2 per cent in the average number of wage-earners, from 8,415 to 10,785, and an increase of 32.7 per cent in the wages paid them, from $18,637,005 to $24,722,053. The cost of materials, fuel and purchased electric current increased 9.5 per cent from 1927 to 1929, from $34,867,472 to $38,166,988, but the payments for contract work de- creased 39 per cent, from $15,476,548 to $9,437,452. The above figures are only preliminary, and are subject to revision before the final report is issued, and it is also explained by the bureau that they do not include distribution or projection in theatres. Canadians Ask to Have U. S. Talent Barred from Entry (Special to the Herald-World) OTTAWA, Dec. 26— The Hamilton Trades and Labor Council has petitioned the Canadian Government to refuse the en- try of all theatre and dance orchestras from the United States because of the lack of employment among Canadian musicians. Labor unions in other cities have been asked to send a similar resolution to Ottawa. Take $800 and Kidnap Manager's Wife as Well (Special to the Herald-World) KANSAS CITY, Dec. 26.— Robbery was combined with kidnapping by four men who held up W. H. Wagner, local theatre man- ager, and his wife. Wagner was forced to open the theatre safe, which yielded $800. His wife was kid- naped and released shortly afterward in another part of the city. Evanston Court Says Council Ought to Settle Blue Law Tangle; No Shows Yet Evanston's "civil war" for and against Sunday shows has advanced to another stage. And still citizens of the Chicago suburb are in the dark, as to what the struggle will decide. Circuit Judge Philip L. Sullivan was the man who Bred this week's fusillade. After ponderous deliberation he came forward with the announcement that his court really had no jurisdiction in the matter. Sunday shows, he suggested, will have to retain their present illegal status until the city council decides otherwise. The Evanston Sunday ordinance, under which Sabbath films are banned, has been in force for 75 years. Last April a referendum approved Sunday shows by a margin of 56 votes. But the city fathers put down both feet and said "No!" Later a master in chancery upheld the referendum. Now it's the city council's move. EXHIBITORS HERALD-WORLD December 27, 1930 This Theatre Managers Club Shows What Teamwork Can Do! Oakland Organization Helps Kill Daylight Saving, Marathon Dancing and Walkathon Contests, Stages Benefits — All in a Few Months [By Special Correspondent to the Herald-World] OAKLAND, CAL., Dec. 26.— Unique in the field of civic organizations and illustrative of the tremendous force for good in the community that the theatre man can be, the Theatre Managers Club of Alameda County is performing a service that could scarcely be achieved by any other body and is pointing the way for similar work by theatre owners and managers in other parts of the country, for united efforts to protect the interests of the motion picture industry and of the city as well. ONE of the youngest organizations in the East Bay Field, it's accomplishments have been such in the few months of its existence that it already has taken its place among the seasoned civic societies of Oak- land and vicinity. The Theatre Managers Club of Alameda County was organized primarily for social purposes and to bring theatre managers closer together in order that they might really become acquainted, and this is still the main object, but along with this has come work for the industry and the com- munity. A worthy cause makes its appear- ance and immediate action is necessary. The matter is handled by theatres working as a unit, rather than by a few houses work- ing independently with lost motion and probable duplication of effort. Mayor Provides Contacts The club was launched without any blare of trumpets but Mayor John L. Davie, of Oakland, was present at the organization meeting, forming the initial contact with city officials since found so very helpful. Membership is open to theatre managers, assistant managers, publicity and exploita- tion men, and thirty-five are enrolled. Dues are nominal, amounting to about fifty cents a month, or sufficient to cover the cost of sending out notices of meetings. Luncheon meetings are held each Tues- day at the Ambassador hotel and so great is the interest taken in these that frequently the entire membership is in attendance. The policy has been adopted of inviting an outside speaker each weeK to speak on some phase of the theatrical business. The honor of being the first speaker went to Lynn Bradshaw, of Electrical Research, who spoke on "Acoustics." Help Kill Daylight Saving When the fight against the daylight sav- ing plan was launched last fall, the Theatre Managers Club took charge of the campaign of publicity in Alameda county and enlisted the services of theatre employes in the work, with the result that the measure re- ceived a record drubbing in this territory. In appreciation of this willing assistance, the club tendered a banquet to about four hundred theatre employes in December, with Meyer J. Cohen as master of cere- monies. The management of the Ambassador hotel, appreciating the importance of the organization, has set aside a room for the exclusive use of its members, and here they may gather at will. Word of the generosity of the hotel management has been broad- cast by members, and this hostelry rapidly is becoming headquarters for visiting amusement men. Bar Freak Contests A recent feather in the cap of the club has been the passage at its request by the City Council of Oakland of an ordinance prohibiting marathon dancing contests, walkathon contests, and events of this de- scription. It also has been active in assist- ing the promotion of benefit affairs for the unemployed and the relief of the destitute. The officers of the Theatre Managers Club of Alameda County are: President, Phil Phillips, director of publicity for the East Bay theatres of Fox-West Coast The- atres, Inc.; vice president, Charles Carroll, manager of the Fox Grand-Lake theatre; secretary-treasurer, Edward Stokes, man- ager of the Eastmont theatre; directors, Frank R. Newman, manager, Fox Oakland theatre; M. Rosenberg, Dimond theatre; A. C. H. Chamberlin, of Crockett; A. C. Karski, Fox-West Coast Theatres; A. A. Richards, Neptune Palace theatre; C. C. Griffin, New Piedmont theatre; A. Blumen- feld, Fairfax theatre, and M. J. Cohen, director of exploitation. "Kismef9 Released in 125 Cities During Holidays (Special to the Herald-World) NEW YORK, Dec. 26.— "Kismet," First National attraction featuring Otis Skinner, is being simultaneously released in 125 cities over the country during Christmas week. The heavy demand by exhibitors for holiday booking on the film, made the step advisable, it is explained. Fields Heads Portland "U" (Special to the Herald-World) SAN FRANCISCO, Dec. 26.— Harry Fields, a member of the Universal ex- change's sales staff here, has been named manager of Universal's exchange at Port- land, Ore. Fox Expected to Open European Studio in Paris; All Foreign Versions but Spanish (Special to the Herald-World) NEW YORK, Dec. 26. — Fox is expected to open a European studio in Paris early next year, where all foreign versions will be made in the future, with the exception of the Spanish. The later units will continue to be made in Hollywood. Foreign department scouts are at present looking for a satisfactory site for the proposed studio, though it is understood as possible that some plant may be leased for the present with the building postponed. Foreign versions in French, German and Italian will go into work immediately. On the Coast, six features and shorts have been completed in Spanish, with French, German, Italian and Spanish versions of "The Big Trail" now ready. About a dozen films are now in preparation for shooting in Spanish. Theatre Managers Club Of Alameda County Has- l. Helped snow under the proposed day- light saving law; Prompted city council of Oakland to bar marathon dancing contests; Sounded deathknell of walkathon con- tests and the like; Assisted in promoting benefit events for the unemployed and destitute. And the club is only a few months old! 2. 3. 4. Warner Completes Deals in Louisiana And North Carolina (Special to the Herald-World) NEW YORK, Dec. 26.— Through two im- portant booking deals just completed, Warner, First National and Vitaphone prod- uct acquires representation in all of North Carolina and a large section of Louisiana. A. W. Smith, one of the Warner western sales managers, closed with M. H. Jacobs of the United Theatres, Incorporated, for the product of the three companies in 16 nouses controlled by United in New Orleans and surrounding territory. A second arrangement, with H. F. Kincey of the Publix-Saenger theatres of North Carolina, calls for booking of the features of Warner and First National and the total output of Vitaphone shorts, in the following cities: Greensboro, Raleigh, Winston- Salem, Durham, Burlington, Salisbury, Chapel Hill, Fayetteville, Hendersonville, High Point, Goldsboro, Rocky Point and Wilson. Both deals are said to strengthen the position of Warners in the Southern terri- tory, where they have been working on ex- pansion plans for some time. Changes Made in Eastern Division of Fox Houses (Special to the Herald-World) NEW YORK, Dec. 26. — Numbered among recent changes in the Fox Eastern division by H. J. Fitzgerald, division man- ager, are the promotion of George Allen to the manager's post of the Modjeska, with Roger Dawson as his assistant; the shifting of A. L. Lowenstein to the Fox Parkway in the Bronx, as assistant to David Rosen, new managerial appointee there; Harry Lewis to the Alhambra, Brooklyn, where he replaces Bert Jackson, manager; the lat- ter having been sent to the Maspeth, Long Island, as manager. a Our Gang" Player Gets Lead in Skippy Picture (Special to the Herald-World) HOLLYWOOD, Dec. 25. — Paramount has finally succeeded in finding a youngster to play Skippy in the screen version of the Percy Crosby cartoon in the person of Jackie Cooper, one of the "Our Gang" players. Jackie Searl and Mitzi Green, who appeared with young Coogan in "Tom Sawyer," will also be featured in "Skippy." Edward Sloman will direct. W. E. Callaway in N. Y. (Special to the Herald-World) DALLAS, Dec. 26.— W. E. Callaway, Southern district sales chief for Pathe, has returned all set for some real campaigns, following New York conferences with E. J. O'Leary at the home office. December 27, 1930 EXHIBITORS HERALD-WORLD Canadian Business Good, Says Lyon on Return from Survey (Special to the Herald-World) NEW YORK, Dec. 26.— B. F. Lyon, Cana- dian sales manager for Warner and First Na- tional, just returned from a survey in his ter- ritory, reports conditions in excellent shape throughout Canada, with little talk of business depression in the cities he visited. "Of course there has been a slump in busi- ness in Canada," he said, ''but it has not been a great one. Canada did not experience the great boom of prosperity that we did in the States and consequently it could not suffer to the extent that people here have been suffer- ing. The drop was not so deep. The business men are conservative and go into nothing un- less they see their way out." Lonsdale Turns Back On Plays, Favors Films; Galsworthy Scorns Them English Dramatist Asserts He Will Never Write Stage Plays Again (Special to the Herald-World) NEW YORK, Dec. 26.— The opinion in which the screen is held is expressed in striking contrast in two news items of the hour. John Galsworthy, English author, is on his way to the West Coast, but says he will not venture near Hollywood "unless it be to guard some brain child of his against talking picture directors." On the other hand, Frederick Lonsdale, London dramatist has come out with the statement that he is "never going to write another stage play." "I have just signed a contract with Metro- Goldwyn-Mayer to write three scenarios," he announces. "One is for Greta Garbo, one for Norma Shearer and another for an all-star cast." Lonsdale explains his transition from play writing to scenario writing in these terms: "The reasons are simple. First of all, if 500,000 people see a stage play it is a howl- ing success. If only 500,000 see a talkie it is a rank failure. Naturally, an author would sooner have a public of 20,000,000 than of 500,000. It is only human, espe- cially if he is paid for a talkie as he is paid for a stage play. "Another reason is that the talkie is a much more flexible medium. In a stage play you cannot have more than three acts. On the screen you can have 36. "The proof of it all is that the best seats at the movies are now all occupied by the playgoers." Fox Managers Ordered To Follow Hays Ad Code (Special to the Herald-World) NEW YORK, Dec. 26.— Fox Eastern di- vision house managers have received noti- fication to the effect that only strict adher- ence to the Hays office code of advertising ethics should be followed in the preparation of copy. "An ad is either moral or im- moral," the statement said. it 99 Other Men's Women (Special to the Herald-World) NEW YORK, Dec. 26.— Warner Broth- ers has announced that the title of "The Steel Highway" has been changed to "Other Men's Women." The featured players will be Grant Withers, Regis Toomey and Mary Astor. Block Booking Aids Exhibitor As Well as Industry, Says Kent Points to Fact That 85 Per Cent of Paramount's Accounts of Fifteen Years Ago Still Book Its Product, as Refutation of Charge That Wholesale Method Involves Use of Force Eighty-five per cent of the accounts that used Paramount pictures fifteen years ago are still booking Paramount productions, says Sidney R. Kent, vice president of Paramount Publix, in a discussion of block booking. Kent, in his statement, made in reply to would frequently be helpless in his attempts a letter from Rev. W. B. Bullen, of Lee, Maine, and printed in The Motion Picture Monthly, defines block booking as "nothing more nor less than an exhibitor's assuring to himself a steady supply of a reliable product just as the automobile agent as- sures himself a supply of cars." Four general benefits cited by Kent are these: 1. It gives the patronage of the average neighborhood theatre an op- portunity to see the best pictures there; 2. Creates a wider market for the better type of product; 3. Gives the industry an oppor- tunity to help elevate the public's de- sire for pictures above the general level of "box office taste"; 4. Effects economies of benefit to the entire trade. Refutation of the charge made by oppo- nents of block booking that the use of wholesale methods in distribution "is ac- companied by the use of force" is made by Kent in citing the experience of Paramount. Cites Variations in Sales Pointing to the fact that 85 per cent of Paramount's accounts of fifteen years ago are still buying their pictures from that same company, Kent asks: "If we had forced pictures on exhibitors against their will, is it conceivable that we could have kept the good will of all these customers?" Approaching the question from another angle, Kent says: "For each sound picture that our com- pany makes, we have a possibility of 10,000 sales in the United States. A picture that is popular at the box-office may sell as many as 7,000 accounts out of a possible 10,000. A picture that is not popular will go only to 1,200 to 1,400. If block booking operates, as its opponents claim, to force every exhibitor to take every one of our pictures, how in the world could we make so many sales on one picture and so few on the next?" Says Exhibitor Need Brought System The Paramount executive states that the producers did not initiate the block booking system, that it "began more than twenty years ago as a result of the need of ex- hibitors to establish contacts with producers on whom they could depend for a constant supply of satisfactory motion pictures." Expanding upon his conclusions that several benefits to industry and exhibitor are the direct result of block booking, Kent says: "If there were no block booking, the owner of the average neighborhood theatre to get the best pictures for his patrons. For competitive bidding on a picture which has made a hit in the metropolitan theatres would put these pictures out of his reach and leave him only a choice between second rate pictures and the better pictures of an earlier season. Instead of being in this unfortunate position, the small exhibitor who has contracted for a group of our pic- tures or those of any other producer can count on getting a continuous supply of films of the better quality. "Under the block booking system, there has been steady improvement in the quality of motion pictures — just as for many years there has been steady improvement of the best maga- zines, under the prevailing system of advance yearly subscriptions. "One of the reasons for this lies in the fact that the very pictures which socially minded groups believe should have a wider audience are, more often than not, pictures which an exhibitor would hesitate to book, for fear they 'play' to half-empty houses. But the producer, having confidence that the general level of "box office taste" will benefit the exhibitor as well as his com- munity, can include a certain number of such pictures in the same blocks with pic- tures of wide popular appeal. Every time such a picture as 'Old Ironsides,' for in- stance— or 'The Silent Enemy' or 'Tom Sawyer' — is shown in any community theatre, it is helping to build up a public taste for more pictures of the same high type. Gives These Films a Chance "But the straightforward fact is that if it were not for block booking, most of these pictures would not get enough first chances so that any producer could afford to make them. "No exhibitor is ever forced by block booking to show any given picture. In the first place, he is allowed to cancel 10 per cent of his commitments. In the second place, he may cancel any picture which might offend local taste. And third, just as I can afford to skip a whole issue of the magazine to which I subscribe, and still be ahead of the game, so can the exhibitor af- ford to pass up any picture that he actually does not wish to run. And, as is well known to everybody in the trade, pictures which the exhibitor actually does reject un- der his cancellation allowance are just such pictures as 'Old Ironsides' and 'The Silent Enemy' — the very pictures whose showing is most desired from the standpoint of the many sincere people who have been misled by an unfortunate name into thinking that block booking is a pernicious practice." New Zealand Threatens Permanent Ban on U. S. Films If Importers Hold Up Supply (Special to the Herald-World) AUCKLAND, NEW ZEALAND, Dec. 26.— The New Zealand government isn't going to take any back-talk from American motion picture importers. When the importers threatened to bring in new £Ims after the government had imposed a new tax, the authorities announced that they would go one better. They said that if the supply of American pictures was \temporarily cut off, they would take steps to see that no further importations from the U. S. would be permitted. 10 EXHIBITORS HERALD-WORLD December 27, 1930 Sagalowsky's Tongue Thwarts Robber and Saves Day's Receipts (Special to the Herald-World) INDIANAPOLIS, Dec. 26.— Confronted bv a bandit as he entered his office in the Fountain Square theatre here, Bennet Sagalowsky, an official of the house, literally talked his way out of a holdup that would have cost him the day's receipts. As Sagalowsky switched on the light the youth covered him with a gun and de- manded the safe be opened. "I don't know the combination," Saga- lowsky countered, "and besides, do you know "what happened to four other fellows that held up this place a few days ago?" "No," said the bandit. "Well, they're all in jail right now, and they'll be sentenced to prison before long. You ought to know you can't get by with this kind of a job. You'll get caught sooner or later, that's sure. "But I need the money," argued the young man. "Take this then," said Sagalowsky and he handed him $6. "You can leave and I'll not report the matter to the police." "No, you've been pretty square and I'll not take it," the youth decided. He left empty-handed. Outdoor Sports Now to Be Permitted on Sunday In Quaker State Capitol (Special to the Herald-World) PHILADELPHIA Dec. 26.— After a stormy meeting at which a deadlock was averted by a narrow margin, the special "Blue Law" Committee recommended to City Council an amendment to the present law, permitting baseball, football and other outdoor sports and recreations on Sunday, after 2 P. M. The next meeting of Council will be held on January 8th and William W. Roper, chairman of the Blue Law Commit- tee announced that at that time he will submit a recommendation to legalize motion pictures and theatrical productions on Sundavs. Edmond Jose, One of Pioneer Film Directors, Succumbs in France (Special to the Herald-World) NICE, FRANCE, Dec. 26.— Edmond Jose, American motion picture director, and one of the pioneers in the field, died here after a short illness. Jose's first directing assignment was on "Poppy," starring Norma Talmadge. His next was "Fedora," with Pauline Frederick. Other pictures he directed were "La Tosca," also with Pauline Frederick; "My Cousin," featuring Enrico Caruso, and "Fires of Faith," a special film for the Salvation Army. Saturday Morning Show Popular with Children (Special to the Herald-World) OTTAWA, Dec. 26.— A policy intended to appeal particularly to juvenile patronage was adopted by Manager T. R. Tubman for the Imperial theatre, Ottawa, starting with a special morning matinee Saturday, De- cember 20. The price scale had been re- duced 10 cents and the program for the week comprised "Maybe It's Love," a foot- ball feature; the first episode of "The Lone Defender"; a Kat cartoon and a George Sidney-Charlie Murray comedy. Top price for adults is now 50 cents, to encourage family trade. Southern Seas Tiffany has recently completed "Aloha," a picture dealing with the fascinating and lanquid atmosphere of the South Seas and the islands that dot them. It is one of their specials on the new 1930-1931 program and will be ready for release in the near future. In the cast are Ben Lyon, Raquel Torres, Thelma Todd, Robert Ellis, Al St. John, Allan Hale, Otis Harlan, Marian Douglas, Dickie Moore, Rita Rey, Donald Reed, T. Roy Barnes, Marcia Harris, Phyllis Crane and Robert Edison. Al Rogell directed. Music on the breeze Soft waves caressed the shore December 27, 1930 EXHIBITORS HERALD -WORLD 11 V Has Your Suburban Theater REDUCED Its Admission O Charge * V0UR suburban theater has told you— through the press and over the radio— that one-man operation of their projection and sound equip- ment has effected SUBSTANTIAL ECONOMY. If this is true— have YOU— Mr. and Mrs. Theatergoer — secured the bene- fit of this economy iu the form of RE- DUCED ADMISSION CHARGES? When an industry effects economy in its cost of operation — the usual pro- cedure is to pass at least part of the saving made on to the public. Has your Suburban Theater done this? NO! Either they are "hog- ging" the money saved as EXCESS PROFIT— or boasting untruthfully of economy as a smoke screen to hide their real purpose. Throughout Canada and many cities in the United States— public demand for ABSOLUTE SAFETY in motion picture theaters has resulted in 2-man operation as a legal requirement. Two-man operation works no finan- cial hardship on theater owners. It is ABSOLUTELY ESSENTIAL for YOUR SAFETY! J|/ •fill suburban theaters in Tacoma, except the REAJLAET, T^ South Tacoma, which has two-man operation. C. A. ELLIS, President Motion Picture Machine Operators' Union No. 175 In Tacomu, Wash., the union and the suburban exhibitors are using ads to air their grievances. The union contends that suburbans with only one projection- ist should reduce their prices. Managers of the neighborhood houses, on the other hand, claim that meager profits make this impossible. Acoustical Engineer Goes on Geodetic Survey (Special to the Herald-World) NEW YORK, Dec. 26.— Captain Michael Dasseville, vice president of Kendell and Dasseville, Inc., an acoustical engineering firm here, left this week for Oslo, Norway, from which place he will set out on a two year geodetic and hydrographic survey. Fox Ties Up with Kresge (Special to the Herald-World) NEW YORK, Dec. 26.— A recent tieup has been completed between Fox and The Kresge 5 and 10 cent department stores, for exploita- tion on songs by means of window displays. Benefits Help Mississippi to Cut Way Through Blue Law Fog Crowds Attend Special Showings in Three Cities When Associations Realize Sunday Programs Provide Most Effective Means of Raising Necessary Funds for Unemployed The state of Mississippi is emerging from the political fog that shut out Sunday shows, and unemployment has been the motivating force in routing the long-felt dominance of the blue law advocates. Recognition of the theatre's rightful place as a center of community interest and activity has come through the realization that it constitutes one of the greatest means of raising benefit funds. And Sunday shows are pointing the way. Theatre men see in this development a picture shows to provide funds for the un- sign of appreciation by the authorities that employed. A decision to utilize the Tunica economic and civic justice demands that the theatre interests have a political as well as moral right to present entertainment seven days in the week. Clarksdale Has First Sunday Picture Show (Special to the Herald-World) CLARKSDALE, MISS., Dec. 26.— The first motion pictures ever given on Sunday in Clarksdale were thrown on the screen at the Paramount theatre, owned and man- aged by Publix Theatres Corporation of New Orleans. The shows are to be oper- ated every Sunday throughout the winter months for the benefit of charity by the Clarksdale Charities Association, which was organized by a group of men and women who aim to provide additional relief at Clarksdale. The first shows at the Paramount Sunday were crowded, large numbers of church peo- ple attending. A committee consisting of Mesdames Oscar Baugh, Chauncey Smith, R. H. Crutcher, E. W. Still and Ed Smith will handle the charitable work for the Clarksdale Charities Association. Permission of the attorney general of the state was granted before the Sunday picture shows were thrown open on account of the opposition to the movement. Large Crowds Attend Greenville Sunday Show (Special to the Herald-World) GREENVILLE, MISS., Dec. 26.— Large crowds attended the first unhindered Sun- day moving pictures shown at a local thea- tre for unemployment relief in Washington county. A number of pastors condemned the plan from their pulpits at Sunday serv- ices, but no vigorous protest was made otherwise on the showing. Sunday pictures are to be operated under the direction of leading citizens, and the proceeds will be distributed by an executive committee of five, representing Associated Charities and composed of Mrs. Edmund Taylor, Sr., chairman; Will Percy, W. H. Negus, Sid- ney L. Moyse and Sam V. Anderson. King's Daughters to Operate Benefit Shows (Special to the Herald-World) TUNICA, MISS., Dec. 26.— The King's Daughters of Tunica will operate moving theatre for Sunday pictures was made at a meeting of all relief organizations and mem- bers of the churches, as this was believed to be the only possible chance before the city of raising the necessary funds. MPTO of Eastern Pennsylvania to Meet January 22 (Special to the Herald-World) PHILADELPHIA, Dec. 26.— The an- nual meeting of the MPTO of Eastern Pennsylvania, will be held on January 22, 1931. At that time officers will be elected for the ensuing year. Four Texas Churches to Have Talker Services, Sermons and All, Jan. 12 HOUSTON, Dec. 26.— "Mechanical" church services will be conducted at four Presby- terian churches in this city January 12-15. H. Paul James, member of the division of visual aids, publication department of the board of Christian education, Presbyterian Church in the U. S. has already given a private show. The equipment will be offered to churches throughout the nation, it is understood, if the demonstration satisfies the board. The program includes an organ prelude — "The Angelus" — the showing of the twenty- third Psalm, illustrated in color with musical background ; a number of hymns, two talking pictures in which Dr. William Ralph Hill, di- rector of the department of home and church, and Dr. William Chalmers Covert, general secretary of the board, spoke — and a postlude. Joseph Urban Starts Social Research School (Special to the Herald-World) NEW YORK, Dec. 26.— Joseph Urban, architect, is expected to remain in the East for some time, before returning to the Fox West Coast plant. He will open the new school for Social Research, which he designed, on January 1. Mayor Walker Warns Theatres to Clean House or Receive Aid from Outside (Special to the Herald-World) . NEW YORK, Dec. 26. — Mayor Walker has issued a warning to the theatres here to clean house themselves, or receive aid in doing so from outside sources. He said a similar condition exists today to that existing in 1926. "I told them at that time to clean up from within, or, in my opinion, you will get censorship. And unless you men yourselves act, outside censorship will be forced upon you." The mayor then added that the warning holds as true today as it did then. 12 EXHIBITORS HERALD-WORLD December 27, 1930 Dismiss De Forest Complaint Against Replacing Equipment "Courts of Equity Do Not Enforce Doubtful Rights by Injunction," New York Supreme Court Judge Holds After Rejection of Injunction Plea (Special to the Herald-World) NEW YORK, Dec. 26. — Motion to dismiss a complaint by General Talk- ing Pictures against the Rhinelander Amusement Company, operators of the Monroe theatre here has been granted by Judge Gavigan in New York State Supreme court. The action arose when the theatre attempted to replace its De Forest equipment with West- ern Electric apparatus. General Talking Pic- tures sought a restraining order which was denied by Judge McGoldrick of the Supreme court. This was followed by the request for dismissal, just granted. In his decision Judge Gavigan said in part : "The plaintiff seeks on the basis of a coven- ant never made to prevent loss of business which might be incurred if theatre owners find other equipment better for their purposes. Such stipulation will not be implied from lan- guage in no way suggesting it. Courts of equity do not enforce doubtful rights by in- junction. Here, though, there is not even doubtful right. Plainly the right asserted is non-existant." to a sales promotion contest in which ex- hibitor gives away approximately $900.00 in cash or merchandise. The prizes no doubt vary according to the size of the city. "These promoters then get many people worked upon a proposition of selling Thea- tre Scrip books for the prizes offered. The catch comes in the fact these books, which have previously been O. K.'d by the ex- hibitor with his signature across the back, are good for so many votes if placed in ballot box entirely or partially used. These promoters then evidently take the backs off these books and put them on others which they have access to and then sell these full books pocketing the money, leaving the ex- hibitor holding the sack for many books outstanding that he has received no money for." A similar report came recently from Detroit. Skouras-Warner Gives Receipts of Christmas Show to Charity Fund Warner Theatres in (Special to the Herald-World) Chicago Contribute ST. LOUIS, Dec. 26.— The Skouras- Warner circuit donated the total receipts of a Christmas performance at the Grand Cen- tral theatre to charity. The program was given Christmas night by the Grand Central Players, a dramatic stock organization. The play was "It's a Wise Child." Once operated as a motion picture house, the Grand Central was closed several months ago. Proceeds from the Christmas performance went to the St. Louis Com- munity Fund. Aid to Unemployed Benefit performances for the needy of Chi- cago were held by 19 Warner houses last Sat- urday night, the receipts going to the Good Fellow Fund. By vote of the unions all labor connected with the theatre operation was con- tributed gratis, and the daily papers here helped the shows with plenty of publicity. MPTO of Ohio Warns of Same Promotion Trap Reported from Detroit (Special to the Herald-World) COLUMBUS, OHIO, Dec. 26.— Head- quarters of the M P T O of Ohio has issued a letter quoting an exhibitor in Northwest- ern Ohio regarding the activities of a man "using the name of Turner of the Illinois Advertising Syndicate, supposedly of Chi- cago, 111. There is a Mr. Earl R. Skow who follows Mr. Turner by several weeks and who conducts the campaign. Mr. Skow when in this city drove a 1928 Chevrolet with a Nebraska license and claims to be from Grand Allen, Nebraska." The exhibitor is quoted as stating: "Their game is to contract the exhibitor New Warner Theatre Opened in Cleveland (Special to the Herald-World) CLEVELAND, Dec. 26.— The new War- ner Lake here, formerly the Cinema, was opened formally on December 23. "Kis- met" was the opening attraction in the house, which was completely redecorated at large expense. minutes. THE SPIRIT OF THE SHO-GUN VAGABOND ADVENTURE SERIES —NO. 18 Pathe-Talking Japan is the scene of this particular motion picture voyage of Tom Terris, the "Vagabond" director. The Shinto priests parade in their fantastic dress in honor of the Sho-guns who were rulers of Japan for some 250 years. Ter- ris takes his audience inland on what looks like a miniature of the old horse cars of thie country, then shoots down a winding and rapid flowing stream aboard the flat bottom boat* which are expertly handled by the native oars- men. Geisha girls, looking like pictures in books, do their peculiar dances in the streets, and vendors of various items from dancing mice to flowers call their wares in the streets. Scenic effects in the subject are excellent, which is usual with the numbers of this series. Cos- tumes, scenery and the indication of the cus- toms of the people of Japan, should appeal to picture audiences. Terris accompanies the pic- ture with an interesting running fire of descrip tion. — Running time, 10 minutes "SEEIN' INJUNS" A WHOOPEE COMEDY Pathe-Talking The youngsters probably will gel a real kick and a great laugh out of this Daphne Pollard comedy, but the adults cannot be expected to get particularly enthusiastic over it. Miss Pol lard plays a newly arrived Englishwoman, who pays a visit to a wild west show with her son. Harold, played by Ginger Connelly. The boy joins the Indians and the mother gets into al) sorts of difficulties with the ticket taker, and a bull in the ring. There's a good deal of slap stick in the comedy, but the kids should enjn* it. December 27, 1930 EXHIBITORS HERALD -WORLD 23 J. C. Jenkins — His Colyum MY WISH FOR YOU IN 1931 As we come again to another year, I feel the urge to write each oj you a personal note to express my thanks for the many kindnesses you have showered upon me in the past year. To write each of you per- sonally would be an insurmountable task, so I am taking this means to convey my message of thanks and to express to each of you the earnest hope that you are enjoying the holiday season and that there will come to you much prosperity in the coming New Year. Should I, in my Colyum, have said ought that could offend. I most humbly beg your pardon and assure you that it was an error of the mind and not a desire of the heart. Should I have failed to give credit where credit was due, it is but another evidence of the frailties of the human kind to which we are all heir. Let's forgive and forget the past and go forward with renewed hopes and renewed energies for the future. I am sure the HERALD-WORLD staff joins me in this greeting and the hope that there will come to you and yours in 1931 that full meas- ure of happiness and prosperity which we feel sure your rightly deserve.— J. C. JENKINS. OMAHA, NEBR. Dear HERALD-WORLD: We have got something we want to say to you exhibitors, so if you will draw your chairs up close and make yourselves comfortable we will proceed. If you were readers of this Colyum last spring while we were in Michigan, you will recall that we told you of the activ- ities of the organization known as "The Copyright Bureau Associa- tion," and that this association was interesting itself in exhibitors regarding the holding-over of film for an extra day's run without written permission from the exchange and without having this privi- lege embodied in the contract. • We told you that exhibitors were being penalized all the way from $400 to as high as $1,500. You were told at that time to look out for this and to make sure that your contracts provided the exact number of days you were to play the picture, and to be sure not to exceed those days without the proper authority. We also told you that if this bureau was not already operating in your state, that it would be and that your accounts with the exchanges would be checked. In Kansas a large number of exhibitors are listed for examination. Your state will be investigated, perhaps, and you had better get in the clear, for we now learn that this bureau is operating in Nebraska and that some settlements have already been made, and also that there is a large number listed for investigation, just how many we don't know. We are not going to pass an opinion as to the legality of this pro- cedure, for we are not a lawyer, but if we could be sent to the peni- tentiary for our opinion as to the justice of it, without having ex- pressed our opinion, our great-great-grandchildren would be asking when they were going to let grandpa out. We know from talking with a lot of exhibitors that the action has scrambled a lot of eggs out here, and these exhibitors are swearing vengeance, and there is already a move on foot to have the next ses- sion of the legislature of Nebraska pass a censorship bill, one that will have teeth in it. They are going to do this as a retaliatory meas- ure. They claim that censorship will be a benefit to the small exhibitor because it will eliminate a lot of pictures they are required to play. It was suggested that passing a censorship bill might be a case of cutting off their nose to spite their face, and one exhibitor replied, "Well, our noses have been too damn long, anyhow." When these shorthorns get their necks bowed, something is going to happen. Heretofore, these same exhibitors have made a winning fight against censorship, but now, with them united for it, there is a good chance that the industry will have censorship saddled on it. It has been a common trade practice for years that if an exhibitor wanted to hold a picture over for an extra day's run, he would, in most cases, get oral permission from the exchange to do so and he didn't know there was anything crooked about it. Some have done this without permission and without accounting to the exchange for the extra day, and this can be construed in no other way than dishon- est, and for this the exhibitor is entitled to be punished. But the injustice comes in where no exception is made and where the inno- cent is punished with the guilty. We have no sympathy for an exhibitor who knowingly violates his contract. We have no sympathy for a film salesman who will encour age an exhibitor to violate his contract by promising him an extra day's run on his picture not included in his contract, just to get his signature to a contract, and this has been no uncommon practice with salesmen. We have no sympathy for an exhibitor who signs con- tracts for more pictures than he can play. All of these things he has been warned against time and time and again. And there's another thing, as Andy Gump says. Who knows but what some of the talking devices that are being operated over the country may not be an infringement on somebody's patent. And who knows but what some day some bureau may come along and demand an accounting, what then? You buy a patented threshing machine and you can thresh wheat for the Hoosiers or Jayhawkers, for the Badgers or Gophers, and it will be all right, but you buy a piece of music and play it without license and it is all wrong and just too bad for you. Well, that's that, and that's all we are going to say about it at this time, except that if you want to run pictures beyond your contract dates without written permission, go ahead and run them and help yourself to the prunes. If you want to contract for more pictures than you have playdates for, go ahead and contract for them and then work yourself out of the jam. We have repeatedly warned you against these things and have tried to protect you the best we knew how, but maybe we don't know how. At least our advice hasn't helped some of you. • * • There is a law in Nebraska which provides that where deposits are required, the money must be placed in some Nebraska bank in escrow to remain until the completion of the contract. It also pro- vides that each party to the contract must put up an equal amount. This being the case, it is quite likely that the proposed deposit sys- tem will not cut much alfalfa out here in Nebraska. Sounds like a good law, don't you think? What's sass for the goose ought to be Ft 1 l . 9 3 D900O TO eo 50 PCS CENT TRAMSWSSCN FIGURE 1 Approximate Variation of Reproduced Noise vs. Density of Sound Track. also low. It has been a problem to take advantage of this latter fact with the former methods of recording because the mere act of printing the sound track dark, while it reduced the ground noise, also re- duced the volume of sound from the film. This, of course, was undesirable. In the method of recording which is now being employed, these undesirable effects are 'Development Engineer, Electrical Research Prod- »ci.s. Inc. By H. C. Silent* overcome by regulating the density of the sound track at the recorder automatically. It is well-known that there is a particu- lar value of density or transmission of the photographic emulsion which permits of the loudest volume from the film without exceeding the photographic limits of good quality. Deviation from this point is pos- sible without distortion if the volume or percentage modulation applied to the film is reduced. This can be taken advantage of by causing the film to be dark on low volume modulation, and as modulation be- comes higher we lighten the film to the point where it has the greatest possible carrying capacity. If this can be done without distorting the volume of sound re- produced by the film, then we shall have a condition where the ground noise from the film is low during periods of low sound. Thus quiet intervals in the sound will be quiet and the ground noise,_ even though it rises with the sound, will al- ways be more or less drowned out by the increased sound so that there is an effect of considerably reduced ground noise. In other words there is produced a constant signal to noise ratio in which the signal is always very predominant over the noise, and since noise is most noticeable in the quiet intervals there is a very real reduc- tion in the amount of the ground noise. There are a number of methods by means of which this variation in the trans- mission of the film can be effected. If we examine for a moment the light-valve em- ployed in the Western Electric System of Recording, we shall see how one of these methods can be applied. In the past, this system has employed a light-valve in which two ribbons were normally spaced .001 in. apart. These ribbons were vibrated by the sound currents, moving but a slight dis- tance on weak currents and a considerable distance on loud currents. The strongest currents would just bring the ribbons into contact as they vibrated. The space be tween them was therefore greater than necessary to permit the free vibration of the ribbons on weak currents. A sound track recorded under this method had a constant density corresponding to the one mil spacing between the ribbons and this / / / / / / / f LYFULL OPCN t 7 **< 2 MR. t L. V MIN OPENNG- 1 / / M -MARQN V / / N R- NOISE REDUCTION 5 / / / / / FIGURE 3 New Reduction Amplifier. INPUT FIGURE 2 Light Valve Carrying Capacity vs. Input. density was caused to vary with the voict currents but maintained always its constant average. Under the new system of recording aii auxiliary electrical circuit is associated with the light-valve, so that when the sound currents are small the ribbons need vibrate over but a very small amplitude, they are brought close together and this small vi bration almost entirely fills the space be- tween them. Then, as the sound increase:- in loudness, so that the ribbons are re quired to vibrate with a greater amplitude, the spacing is automatically increased by the electrical circuit, so that it is always just a little more than sufficient to permit this vibration of the ribbons. This i.' equivalent to altering the average spacing of the ribbons, so that it is at all times proportional to the envelope of the sound currents. Now, if we regard the amount of light which passes through the average spacing of the ribbons to the film, we find that this light is considerably reduced dur ing moments of silence or of low sounds, which results in a dark sound print. A> the ribbons open up for increased sound currents, the amount of light correspond ingly increases and a lighter sound print results. Since the actual vibration of the ribbons under the action of the sound cur rents has been undisturbed in this process. the amount of change of light which reaches the film and in turn the reproduc ing photoelectric cell has been unaltered even though the total amount of light ha.1- been decreased. Since the amount of change of light is unaffected, there is no volume distortion on reproduced sound a> a result of this method of recording. The extent to which the light-valve rib bons may be closed during quiet intervals is necessarily limited. They must not be completely closed, because it is not possible to construct a device which can instantane ously sample the amplitude of the sound December 27, 1930 EXHIBITORS HERALD-WORLD 31 currents and set the ribbons to their proper spacing without introducing expensive de- lay circuits as auxiliary equipment. There- fore, in setting up the device, the spacing of the ribbons is reduced to something considerably less than their normal spac- ing but not as far as complete closure. Furthermore, the latitude of the photo- graphic emulsion is not infinite and also limits the extent to which the closure of '.he ribbons may be effected without ex- ceeding the straight line part of the emulsion characteristics. Since this new method contemplates recording over the part of the film characteristic, and within the lim- its of this characteristic previously utilized, there is no change in film technique. The processing which produced the best quality of reproduction with the former method gives 'he best quality with this new method. Referring to Fig. 1, which is an approxi- mate characteristic of the ground noise ob- tained from film of various densities, the point A indicates the approximate density employed in normal recording. By shift- ing the ribbons to have something less than their normal spacing, we can increase the density during the quiet portions of the sound track to point B. This results, then, in a reduction of the noise in the quiet intervals. Then, as the sound cur- rents are applied to the valve, its spacing automatically varies, so that it at all times has sufficient carrying capacity, as repre- sented by the spacing between the ribbons, to carry the applied sound circuits. A slight amount of margin is always established as a factor of safety, in order that a sound which builds up suddenly will not clash the ribbons. The manner in which the carrying capacity of the light valve or, in other words, the spacing of the ribbons varies with the applied sound currents is illustrated in Fig. 2. It will be seen from this that for weak sound currents below a certain minimum amplitude the ribbon spacing is always the minimum, and the average spacing is unvarying. As the sound currents build up to near their maxi- mum amplitude, it is seen that the average spacing of the ribbons (or their carrying capacity) is gradually increased up to a maximum which corresponds to thatof the normal light valve. As the input is fur- ther increased, there is no further increase in the ribbon spacing, and clash occurs as in the normal light-valve. It is entirely possible to continue the carrying capacity of the ribbons upward by allowing their spacing to exceed the normal spacing. No useful purpose is served by this, however, since the carrying capacity of the photographic emulsion 4 ( T^ HE Little Theatre with the College Edu cation," situated in heart of the University of ■*■ Southern California district, Los Angeles, might well be termed the "little theatre with talk ing picture education." For it was not long ago that the house, using De Forest Hollywood Junior equipment, was presented with a mark of honor, the HERALD-WORLD bronze plaque "for thr high quality of its reproduction of sound pictures." Dr. Lee De Forest, inventor of the De Fores t Phonofilm, personally presented the plaque in Paul H. Heiser and Walter Joslyn, owners and operators of the University theatre. De Foresi also personally 'supervised the installation. "There is no question but what the house is onr of the most outstanding examples of correct sound reproduction in Los Angeles," De Forest said upon congratulating the University owners on the marked effectiveness of the projection, sound and policy. The presentation ceremony took place immediately following the first matinee showing and was concluded with the taking of photographs in the lobby, after which the plaque was hung in a prominent position in the foyer. would be exceeded by so doing and an ef- fect equivalent to clashing of the light- valve would be obtained. Therefore, the device has been purposely aranged so that photographic overload and light-valve over- load occur simultaneously, if the recording lamp has been set for normal recording. The general principles of noise reduction for sound records on film may be applied to other than the present form of light- valve recorders by making circuit changes as required by the particular type of equip- ments involved. Operation of the apparatus employed in this recording system is relatively simple, although considerable time and effort have been spent in its development. The equip- ment is divided into two units — an am- plifier located usually at the location ol the main amplifiers and a control unit fed by the amplifier and located at the film re- corder. These units are shown in Fig. 3 and Fig. 4. Adjustment of these units is simple and means are provided for check- ing the adjustments quickly and at fairly frequent intervals. At the present time commercial record ings are being made with a reduction of ten decibels in the ground noise. It is ex pected that as more experience is gained in the use of this equipment, the noise re duction may be increased. Even ten deci bels is a very noticeable reduction and per- mits an extension of the volume range to a point where sounds previously completely obscured in ground noise become definite!) a part of the reproduction with a conse quent considerable enhancing of the dra matic effect and naturalness. The practical elimination of this ground noise in the the atre gives to the audience a feeling of be ing present at the action and a removal of the mechanical from the sound. The aver age theatre goer's reaction seems to b< one of finding the picture "easy to listeri to" and possessing a naturalness which al but places it in the class of "original" in stead of "reproduction." Copyright, 1930, by Academy of Motion Picture Arli and Sciences Printed in U. S. A. Twentieth Paper in Technico. Digest. FIGURE 4 Noise Reduction Control Unit Show "Noiseless Sound" Western Electric's new process for the elimination of foreign noises in film produc- tion was recently demonstrated in the pri- vate theatre of the Famous Players' ex change in Montreal. Exhibitors and engineers composed thr majority of the attendance. The program was sponsored by the Northern Electric Company. 32 EXHIBITORS HERALD-WORLD December 27, 1930 W BOX OFFICE PROMOTION Heavy Advertising and Tieups at Low Cost Keep Film Second Week in Milwaukee Again it has been proved that a big campaign, crammed full of tieups, will do wonders for the box office. One of the biggest and most diversified exploitation programs Milwaukee has seen in recent months, brought attendance in such proportions that the Alhambra theatre had to hold over "See America Thirst" for a second week. Fred S. Meyer, manager of the Alhambra and Midwest director of exploitation for Universal, superintended the campaign.. The engagement was advertised as the world premier. Receipts of the first show- ing, a midnight preview, were turned over to the Christmas fund of a local news- paper, the Wisconsin News. Stories in the paper heralded this event a week before it occurred. In connection with the fund tieup, tele- grams were sent to 20 of Milwaukee's lead- ing hotels two days before the premier, announcing the premier showing and stat- ing that all proceeds from the midnight show would be turned over to the Wiscon- sin News Christmas fund. These wires were conspicuously displayed by the hotel management. Factories Get Wires Twenty-five similar wires were sent to the city's leading industrial plants two days before the premier, also asking that How About Those Seats? There is nothing more annoying to the theatre patron than to sit down in a broken seat or one on which the cushion is ripped. Poor seats can cause any number of troubles, and some of them can cost the exhibitor a lot of money. For that rea- son, it pays to check all seats once a week. It may save a lot of grief. The exhibitor who keeps seat repairs on hand will be ready to meet any em- ergencies. A few seats and backs for chairs cost little. When a seat needs new covering, have the staff do it. Such work doesn't require a lot of skill. they be posted on bulletin boards for em- ployes to read. A wire from Carl Laemmle commenting favorably on the Wisconsin News Christmas fund idea was prominent- ly displayed in every Western Union win- dow and every one of its branch counters throughout Milwaukee. Wires from Lupe Velez, John Boles, Harry Langdon, Slim Summerville, Bessie Love and Lewis Ayres were read from the stage of the Alhambra on the night of the premier and subse- quently displayed in the Western Union branches. Advance exploitation included a cut-out in the theatre and in front of the box of- fice capitalizing on a statement made by Mayor Daniel Hoan in which he blamed the dry laws for crime. Several signs six feet high by thirty inches wide were also dis- played in the Milwaukee Auditorium at the time of the debate between Clarence Dar- row and the Rev. Wilson on prohibition. Brewing Company Gives Puzzles Muslin lobby streamers measuring four feet by 48 feet were placed on display clear across the entire lobby of the theatre. Seven thousand "Ace High" magazines were furnished gratis which were dis- tributed at the theatre with an advance an- nouncement concerning the picture. Five thousand jib saw puzzles were given out with the compliments of the Schlitz Brew- ing Company, the only cost to the theatre being the stickers announcing the picture which were pasted on the envelopes. Red buttons with the phrase, "Why See America Thirst?" and envelopes bearing the caption "Inside Information, An Eye- opener to the Great American 'Tragedy,' 'See America Thirst!'" with the name of the theatre and opening date were also dis- tributed. These envelopes contained cork screws. Outside advertising included fifty 24 {Continued on page 38, column 1) The kind of exploitation that made them thirst to "See America Thirst" in Milwaukee. Fred S. Meyer, Western exploitation director for Universal, is the man who engineered the campaign for the Alhambra theatre, where he is manager. One view shows the front and box office, with the stein effect. The other picture portrays a real oldtime "thirst" wagon. December 27, 1930 EXHIBITORS HERALD-WORLD 33 A Des Moines girl trying out a pony which was given away as a Christmas gift. The Paramount theatre presented the award through tieup with a depart- ment store. Lyric Has Hundreds Of Children Greet Santa Upon Arrival The Lyric theatre, cooperating with a newspaper in Indianapolis, last week gave a Christmas party for children. Every youngster who came to the house was promptly placed on a welcoming committee to greet Santa Claus. Santa Claus himself arrived on a train at the Union Station. For a week or two prior to the event, every child who came to the theatre was presented with a badge, denoting that he was a member of the wel- coming committee. When Santa stepped off the train, he found a young army of kiddies. All pro- ceeded to the Lyric, where the rest of the welcoming was done in the lobby and foyer. He gave each child a box of candy, and then all who had badges were admitted to the show free, if accompanied by an adult paid admission. Santa Claus appeared in the lobby every afternoon from the day of the party until Christmas. Indianapolis Neighborhood Houses Give Benefit Shows Six neighborhood theatres in Indianapolis are cooperating with the Guardians' Associa- tion of Camp Fire Girls to collect toys for needy children. Children with either old or new toys are admitted free to Christmas parties at the houses. The theatres cooperating are the Rivoli, Strand, Savoy, Granada, Zaring and Irving. Newsboys Get Reward Newsboys on a San Francisco paper who were credited with giving perfect service on their routes for one week were guests at a matinee performance of "Playboy of Paris" in the St. Francis house there. George Brown, publicity director for R KO in the Midwest, had another opportunity to demonstrate his stellar exploitation ability on Pathe's "Her Man." Here he has obtained a fetching effect in block lettering on the front of the State-Lake theatre, Chicago. News Story of Two Citizens Who Saw "Big Trail" Made GetsB. O. William Freise, assistant manager of the Rivoli theatre, LaCrosse, Wis., in his campaign for "The Big Trail," showed some of the ingenuity which every live- wire exhibitor should have at his finger tips. Recalling that two local citizens had told him of their visit to Hollywood during the summer and of seeing "The Big Trail" in the process of production, Freize planned a splurge for the newspapers. And what success he had! One of the papers gave more than a column of space to the story, giving complete details. The film was mentioned in the two-column headline, and the story itself announced that the picture was coming to LaCrosse. In his letter, Freise explains another clever idea: "Inclosed please find one of the stunts we used on Harold Lloyd's 'Feet First.' It has caused a lot of com- ment and therefore a lot of advertising. The stunt is inexpensive and can be used anywhere. "As you will see, we made cutouts of Lloyd and placed them at odd angles on automobiles, giving the impression that a man had been struck by the car. This makes a rather stunning flash while the au- tomobiles are moving, as it looks as if the man had actually been hit. "Also inclosed find a writeup I had on 'The Big Trail.' I remembered that some of the townspeople had been on a trip to Hollywood and had seen this picture $You are reading this little ad be- cause the dollar sign caught your eye. It always works. By the same token "Building Theatre Patronage", Barry and Sargent's great book for showmen will catch business for you because it contains the patronage build- ing ideas that always work- 460 pages of money-making facts. (Only $;>.20 mailed to your door) CHALMERS PUBLISHING CO. 516 Fifth Avenue, New York City filmed. All people like to talk about their travels, so I tipped off the reporter who writes the feature stories for the Sunday paper. The story was the answer." This is the type of exploitation which goes especially well in the small town. And it certainly is not beyond the reach of the exhibitor, although they may not all have home town citizens to tell of trips to Hollywood. Department Store's Mail Advertising Boosts Film When "Night Work," a department store comedy, came to the Fox Campus theatre, Berkeley, Cal., Donald Baldwin, manager, tied up with a local department store for some effective mail advertising. Post cards bearing information on "Night Work" and advertising a special sale of dresses were sent out to the store's private mailing list. Incidentally, Baldwin is a new man at the Fox Campus, having been transferred from the Fox T & D in Oakland, Cal., where he was assistant manager. William Clark with Loew After serving nearly 10 years as director of advertising and publicity for the Libson-Heid- ingsfeld theatre interests in Cincinnati, William Clark, who resigned when RKO acquired the chain, has become affiliated with the Loew cir- cuit and is directing the advertising for the Penn theatre, Pittsburgh. Connors Helping Jobless Billy Conners, manager of the Indiana the- atre, Marion, Ind., has joined the movement for relief to the unemployed by staging a children's matinee at which articles of cloth- ing were the admission ticket. A relief com- mittee distributes the garments. :u EXHIBITORS HERALD-WORLD December 27, 1930 An awkward figure, but it made some graceful exploitation for the Harold Lloyd film, "Feet First," in La Crosse, Wis. An auto dealer cooperated to lend the use of several new cars which carried the cutouts. The picture played at the Rivoli theatre. Read about other stunts at La Crosse on page 33. Envelopes Filled With Sand from Morocco " Given Patrons of Texas a A few promotion stunts well done are lake, for example, the case of I. A theatre, San Antonio. He employed a couple of comparatively simple ideas for his showing of "Morocco," yet they brought more box office than a lot of more elaborate campaigning might have done. Understand, we are not knocking big campaigns; we are only citing one in- stance where two or three clever ideas were i ust as effective. Victor has a standing agreement with a number of grocery stores in his commu- nity, whereby he has the current program at his house printed on all paper bags used m these stores. This has been done for several weeks, and the popularity and draw- ing power of the gag has shown no signs • f waning. Another tieup brought a radio set, which was given away from the stage of the Texas to the winner of a contest. One of the best stunts of the campaign was this: several thousand small envelopes were partially filled with sand. On the out- ride of each was the copy: "Sand from Morocco' where the legions of lost men and women meet and love — Gary Cooper in 'Morocco' with Marlene Dietrich." Several thousand bookmarks were dis- tributed at the theatre along with the small envelopes of sand. At the present time, Victor is running a classified ad contest in conjunction with a local newspaper. It's object is to aid the unemployed in finding jobs. So far, the ulan is eminently successful, it is reported He Has a Timetable Endeavoring to stimulate interest in his morning matinees, Howard Conover, man- ager of the Imperial theatre, Montreal, pub- lishes a timetable in his newspaper ads. The schedule gives the starting time for better than a whole bagful half finished. Victor, publicity director for the Texas each feature on the program, as follows: 11 a. m., overture; 11:08, news; 11:15, car- toon; 11:28, Screen Snapshots; 11:35, com- edy; 11:53, feature. Tickets Put at Convention Headquarters Bring Box Office for Omaha Orpheum During the first week of December, Omaha entertained a number of state conventions and L. R. Pierce, manager of the Orpheum, saw to it that his house received its due amount of the business. Tickets were placed at the convention head- quarters of each group and proper arrange- ments made for their distribution. This idea will work anywhere. If the ex- hibitor can make the necessary contacts, he will have little trouble carrying out the idea. talking . ,; trailer ..** ound trailer 'di«eSncl style* 1 1 o n oil ifcreen lervice a Jr/t- EMeAOiO - HtW YORK • UK AMItH Two-for-One Shows Successfully Used By 2 Montreal Men Two Montreal exhibitors successfully used the plan of offering two shows for the price of one early this month in connection with a midnight preview. Patrons at the regular evening show were invited to stay for the midnight performance at no extra charge. This was advertised several days in advance, the idea being that the coming attraction would receive consider- able advance publicity without hurting the current show. George Rotsky, manager of the Palace, ran a double show consisting of "Laughter" and "Morocco." A similar arrangement was made by Joe Lightstone, manager of the Princess, where the current attraction was "Raffles," then in its second week, and "Up the River" came at the preview. At both theatres the attendance took a sud- den jump. Both Lightstone and Rotsky agree that the idea is worthwhile. 3 Oil City Theatres Aid Salvation Army In Helping Jobless Three houses in Oil City, Pa., are cooperat- ing with the Salvation Army in that city to provide aid for the needy. Matinees are given for children, at which the only admission re- quirement is a small quantity of food or clothing. The theatres cooperating are the Drake, managed by M. Marks ; the Latonia, directed by Fred Johnson, and the Lyric, in charge of Herman Stahl. Johnson obtained some valuable publicity for the Latonia theatre when he offered free passes for his shows to the unemployeu. The only requirement was that those receiving the passes be registered at the employment bureau. The show tickets were placed in the hand? of the head of the employment bureau, who in turn, distributed them. Cincinnati Children Snap Photos of Lincoln Statue in Park for "Abraham Lincoln" Make use of local angles on a picture, or what's exploitation for? That is what Bill Danziger, director of R K O publicity in Cincinnati thinks. When "Abraham Lincoln" was booked into the R K O Lyric, Danziger decided to utilize a statue of Lincoln in one of the local parks for exploitation. He announced a photography contest. Children under 16 years were eligible. They were to snap the statue from odd angles to get unusual photographic effects. Ten turkeys were given for the 10 best snapshots. The next award was 10 ducks, and the next, 10 chickens. Theatre passes to "Abraham Lincoln" were given to 1,000 other boys and girls. Children Buy Christmas Seals at Gettier's Matinee The Capitol theatre, Grand Island, Neb., en- tertained approximately 2,000 children at a Saturday morning matinee which featured the personal appearance of Santa Claus. A local department store helped sponsor the show. Vogel Gettier, manager, gave a brief speech from the stage, telling the youngsters the need of selling Christmas seals These were sold at the door December 27, 1930 EXHIBITORS HERALD-WORLD 35 You've Qot to Advertise — Here's Your Help Theatre ads gleaned from here and there. Somewhere on this page there should be at least one idea you can use The displays are numbered in this order: 1, United Artists Portland, Ore.; 2,Orpheum, Chicago; 3, Co- lumbia, Louisville; 4,RKO houses, Cincinnati; 5 Fillmore and Mission San Francisco; 6, Downtown, Detroit; 7 Rialto Louisville; 8, Fox Fifth Avenue, Seattle; 9, State, Dayton, Ohio; 10, California, Petaluma, Cat. 36 EXHIBITORS HERALD-WORLD December 27. 1930 ;£OB£° "the BIG TRAIL" >£f^sF te SrSTRANO Members of a Fanchon and Marco stage troupe turned frontiersmen for exploitation of "The Rig Trail" in Milwaukee. Large letters on the canvas of the covered wagon told about the Fox picture. One Children 's Party a Month Is Policy of the Omaha Orphem The last Saturday of every month is party day for hundreds of youngsters in Omaha who come to the Paramount theatre. All juveniles whose birthdays fall in the month are given free passes to the show. This includes all under 12 years of age. A tieup with the Omaha Herald-World, a newspaper, makes the birthday parties pos- sible, and they get a lot of news space. The Omaha Orpheum is also doing its share to encourage child patronage. During the week before Christmas, the theatre gave a matinee and all youngsters, as well as grown- ups were asked to contribute whatever they could to a fund for the needy. Through hookup with a department store, which also deals in groceries, the Orpheum had a potato matinee. Another department store tied up to sponsor an "old toy show." For the latter, old and broken playthings were collected for poor children. At another matinee, held on a Saturday, the Orpheum collected old macaroni boxes. These served as admission tickets and a macaroni concern financed the entire show obtained from him a list of all couples who had made application for marriage li- censes. All of these people were sent tickets to see "Our Blushing Brides." Newspapers carried several stories on this stunt. Webster also tied up with a local furni- ture store for a complete window display of modern furnishings for the bride. Cutouts of Joan Crawford and Robert Montgomery were used in the display, along with a num- ber of stills. Huge cutout letters spelled out the words "Gifts for the Blushing Bride." These were attached to ribbons and suspended from the ceiling. Window cards told the rest of the story. Brides and Grooms Of Kankakee Guests At Picture's Opening There were blushing brides and em- barrassed grooms, too, at the showing of "Our Blushing Brides" in Kankakee, 111. H. E. Webster, manager of the Majestic theatre, made arrangements to have all newly-wedded couples in the city attend the show. He paid a visit to the city clerk and Dan Stearns Ties Up with Chamber of Commerce to Give Passes to Unemployed Dan Stearns, manager of the Willoughby theatre, Willoughby, Ohio, is helping the un- employed in his town through a hookup with the chamber of commerce. Stearns obtained a list of the jobless from the commerce organization and has issued a pass to each of the families. This pass is good for a period of two months, on Wed- nesday and Saturday nights. The Willoughby theatre was recently turned over for a benefit program. Stearns provided the program and the house and the proceeds went to the needy. e£Zd 50c>*'nd BREAK ALL DATES TO SEE IT! - Monona Coal Co. V7S10 GARRY'S Motorists' Headquarters For Winter Auto Accessories C. H. HALPERIN CO. BOSCH RADIO NOW! •-FREE TRIAI, - |_!i^_l_| THFRONOID OF MADtSON KORFF'S BAKERY Charlie Loewenberg kept citizens u\> nights trying to solve this contest he used in a cooperative ad page. The film at fti> Strand tvas Fox's "The Big Trail" Stor-* below. Identification Gag In Cooperative Ad Page Puts Film Over A full page of cooperative ads in a Madi- son, Wis., newspaper was promoted b\ Charles Loewenberg, manager of the Fox Strand theatre there for "The Big Trail." The cooperative section was built around an identification contest. Each ad carried a cut of a film star. The face of every actor was partly obscured by a star in black ink. Cash prizes and tickets were awarded the winners. The campaign cost Loewenberg noth ing but a bit of brain energy. Each merchant's ad carried the photograph of a wellknown star, who appeared in "The Big Trail" or had been in some other picture recently screened at the Strand. In the center of the page layout was a display on the picture. A time limit was set for the submitting of answers to the contest An additional plug appeared in every in- dividual ad. Merchants Trample Each Other in Haste to Assist In Theatre's Style Show Dick Gaston, manager of the Granada, Nor- folk, Neb., seldom has trouble getting mer- chant cooperation in his town. The business- men have learned that his exploitation is not solely a plug for the films but that it helps them as well. He recently put on a style show and had the merchants fairly running over each other to be first in tying up with him. In all, Gaston obtained 115 inches of co- operative advertising on his current program, and that's a lot of space in a town like Nor- folk. The Granada theatre was mentioned in every ad and each merchant had his signa- ture cut in his display. Changes Showing Policy CLEVELAND.— The R K O Hippodrome here ha» inaugurated a new showing policy, with pictures open inR hereafter on Friday instead of Saturday. December 27, 1930 EXHIBITORS HERALD-WORLD 37 A Few Tunes for Your House Organ [Use the articles below in whatever form you desire for your house organ. They may be lifted as a whole or in part and reprinted to suit your individual theatre.] Greetings Front Royal's newest theatre greets you with the sincerity of true friendship. It is our fervent hope that this institution may deserve your future confidence, re- spect and patronage by serving you with many happy hours of delightful photoplays and entertaining novelties. Ours is the business of furnishing amuse- ment that will make you happy by affording relief from the monotony of your daily business cares, provide wholesome and in- teresting divertisement and to furnish you with a °:reat playhouse where you may entertain your dearest associates in magnifi- cent surroundings. Only when you have enjoyed your visit to this theatre have we served our true purpose. We dedicate this institution: To the advancement of the art of the silent drama, which has furnished inspira- tion to create an edifice of such glorious magnitude. To the great stars, idealized by a loving public. To the producers who are constantly striving onward and upward. To directors responsible for productions which meet with public approval. To writers gifted with the power to orig- inate worthy screen stories. To the Warren Rappahannock Trust Company in appreciation of their efforts in bringing this new theatre to Front Royal. To the Whitmore Lumber Company, erectors of the new theatre. TO OUR FAITH IN FRONT ROYAL TO CONTINUE TO PROMOTE PROG- RESS. To these we dedicate and consecrate this newest temple of the cinema. Even Traffic Rules Are Tied Into This Man's Exploitation Even traffic ordinances can be made ex- ploitation vehicles, if the right tactics are used. Manager Stewart of the Majestic thea- tre, Abilene, Texas, proved this in his cam- paign for "Inside the Lines." He obtained permission from the city to paint, in water colors, the words "Inside the Lines" in all reserved parking spaces through- out the city. The coloring of the notices attracted plenty of attention. And the cost was practically nil. Gives Indoor Parking Free indoor parking goes with all admis- sions to the RKO Palace-Orpheum house in Milwaukee. Through a tieup with a nearby garage, the theatre is able to offer this serv- ice. The patron leaves his car at the garage designated, receives his check, and goes to the theatre where he has it punched by the cashier when he purchases his ticket. Harry Dahn Promoted Harry Dahn, manager of the Montreal Capitol, was the guest of honor at a banquet when he was promoted to district manager for Famous Players. He had been in charge of the Capitol for eight years. Artful Postering Aomanoc -Action / Thr///r ■■** Goncrkif A KINO V/DOft rrOOUCTION IILV WALLACE- 6EEf\Y JOHN MACIS DhOWN t^AY JOHN/ON f\ AM 0AN€. c^Mo+ro Got ■ - M . ■ fi'd ii Lou Jones, manager of Loew's Vendome theatre, Nashville, got results with these posters for two M G M pictures. The vivid art decorations are good. The candle with its shadow effect is especially impressive in the drawing of Marie Dressier for "Min and Bill." 38 EXHIBITORS HERALD-WORLD December 27, 1930 attached. Three candy stores gave over an entire window to candy bottles, mugs, etc., while five and ten cent stores and the toy de- partments of downtown stores featured camels in their displays with a card about each animal's neck reading, "A camel can go eight days without a drink — but who the heck wants to he a camel? 'SEE Using photographs of a film star for fashion tieups. This window was obtained by the Mast- baum theatre, Philadelphia, for United Artists' "What a Widow." Fred Meyer Puts Over Film by Heavy Advertising, Good Tieups (Continued from page 32, column 3) sheets, ten of them illuminated; 500 win- dow cards displayed in Schlitz dealers' windows; 100 hangers distributed by the theatre and displayed in soft drink parlors and 150 street car dash cards. Tieup Brings Results The feature tieup was in connection with the Schlitz Brewing company. Milwaukee is known as the brewery city and the Schlitz name is nationally famous, conse- quently this tieup was especially timely in view of the present strong drive for the return of beer. The entire waiting room of the theatre was converted into a replica of a Palm Garden at no expense to the Alhambra. Schlitz erected a bar where beer and pret- zels were served free to everybody, all of this was paid for by the brewery. The theatre's sole expense was the bar maids who were used to wait on table. Marl- boro cigarettes were also furnished free to the theatre and no limit was placed on the quantity of refreshments or cigarettes. Palms and ferns were used to give the room a real Palm Garden atmosphere and old time saloon pictures were displayed on the walls of the room. Eight tables were attended by attractive bar maids in Dutch attire. On display in the lobby of the thea- tre was the last bottle of beer brewed by Schlitz before prohibition. This bottle is insured by the firm for $25,000. Get 4,000 Window Stickers The brewery also erected a very attrac- tive arch calling attention to the Palm Gar- den. They also supplied every employe of the theatre with a silk ribbon on which was printed "'See America Thirst' — Drink Schlitz Famous Brew." Four thousand window stickers, furnished by the Alham- bra, were circulated by the brewery among their dealers who displayed them in their windows. In addition the brewery dis- tributed souvenir buttons and colored fold- ers to the theatre patrons, as well as 10,000 recipe books with Alhambra stickers f the sun year just over the hill we take this op- portunity to wish every member of our Association as well as to all others iden- tified with this Industry a most cheerful Yuletide and a hap- py and prosperous three hundred and sixty-five days throughout nineteen thirty-one. The M.P.T.O. of Wisconsin is most happy to play its modest part in the prog- ress of the motion picture industry. We sincerely believe that the coming year will be one of marked achievement for everyone connected with this business. To our members we say "keep faith with those who have faith in you. Be truthful in your advertising; be ethical in the conduct of your business ; play square with your fellow men, be they competitors or patrons. Be loyal to this organiza- tion and its duly elected officers, men who are constantly on thfi lookout for your interests, ready at all times to safeguard your wel- fare and to serve you unselfishly without fear or favor." To all other* connected with the motion picture industry we say: Be honestl Better by far to accumulate the friendship of the majority and retain this good will than to cater to just a few to the detri- ment of all others. Believe and live up to the uni- versality of the golden rule and always re- member that "an injury to one is the concern of all." To everybody in this Industry we recommend the adoption of Ro tary's slogan: "HE PROFITS MOST WHO SERVES BEST1" ,A ^fflerrg (ilhrtBtnras ^eut ||ear A most appropriate greeting of the season is this message appearing in a pamphlet issued by the Wiscon- sin MPTO. Fred S. Meyer, presi- dent, sends along an extra one for the Box Office Promotion depart- ment. AMERICA THIRST' at the Alhambra thea- tre." Drug stores displayed their own stream- ers reading: "Try Our Malted Milks 'Spumoni Said So.' 'SEE AMERICA THIRST at the Alhambra theatre." Fill- ing stations carried muslin banners read- ing: 'SEE AMERICA THIRST' at the Al- hambra theatre. Let us quench the thirst of your car with Wadhams 370." Stills in All Stores Universal's special exploitation 8x10 stills were prominenty displayed in jewelry stores, flower shops, cigarette and soft drink parlors and beauty shops. Every truck of the Schlitz Brewing Company car- ried a 3x5 foot banner and there were 25 of their modern delivery trucks covering every part of the city at all times. Shades of the past — a brewery wagon forty years old, was on the streets of Mil- waukee throughout the first week of the engagement and created no end of favor- able comment and curiosity. The wagon was authentic to a T and succeeded in crashing several local papers with free space as did the beer garden stunt. A tieup was also promoted with a local pie dealer, who for a limited number of free ducats, plugged the picture in his ad- vertisements in the daily papers. He also had printed 1,000 cards which advertised his product and the picture and which were displayed by all dealers. Traveling Electrician Gets 'Em Street ballyhoo included a man equipped with an ordinary suitcase, which contained batteries and a push-button concealed in his hand. At night the lighted letters read: " 'See America Thirst' Alhambra," while in the day time liquid was seen to leak from the suitcase in a suspicious manner. A placard on his back read: "I am going to 'See America Thirst' at the Alyhambra." In addition 150 Checker Cabs carried spare tire covers advertising the picture. The outer lobby was rigged up in fine fashion during the showing of the picture The box office proper was completely en- closed by paper mache resembling a large stein of beer. On top of the box office, right in back of the foam coming out of the stein, a lamp post was erected with Langdon hanging on one side and Sum- merville on the other. The lamp post was erected on a motor driven revolving table and was illuminated. Picture Stays Second Week Despite strong opposition and bad weath- er, the picture held over for a second week. Working under Meyer's direction in the exploitation of the picture, and who de- serve credit, were L. G. McDaniels, win- dow displays and art work; Anne McDon- ough, advertising and publicity; C. Woer- dehoff and R. Searing, revolving lamp post and canopy, and Harry Glazer, general ex- ploitation. The canopy itself was outstanding with large metal strips under each letter of the theatre name so that for a block away there could be seen "World Premiere Showing Universal's Keg of Fun— 'SEE AMERICA THIRST.'" On the marquee there was erected on one side a large cutout of Lang- don and on the other one of Summerville Flock to Second Run Although "Dawn Patrol" had recently com- pleted a two-weeks' run at the Palace theatre, San Antonio, crowds waited in line both after- noon and evening when the picture opened for a second run in the State there. G. M. Pur- cell is manager of the State. Creasey Goes to Chillwick Harry Creasey, assistant manager of the Capitol. Calgary, Alberta, has been named manager of tbr Strand in Chilliwick, B. C. Both houses are oper ated by Famous Players. December 27, 1930 EXHIBITORS HERALD-WORLD 39 DISTRIB IITO li.* IClh NEW DETHOIT STORK In the FOX Theatre Bldg.— 2209 Woodward Tomorrow ! The Day of Days! AII16U.S.D.StoresFii the Opening Gi for a Huge Sale of Immense New Shipment I Patterned Madras and Lustrous White Broadcloth 1 1 Opening our 16th New Detroit CENT Shirt Sale in all 16 »lqi neater value! 1 White and F« .adeloth. I (or a new, greater ON£ i — Creator qoantUie*-^ pocket*, 7-button fronla rn mndrit in n«w«t Una, gray*, B'*«*» 1 AH *iiei — all ileeve l*nSth. — all* pre- U. S. D. .-tores ar« famou* for the. bc«C - you buy the» tame (him for One Centl In nolo the Chri UNITED SHIRI E> ■ S T R. ■ B UTOP.S i Detroit — 10 in Downtown Shopping Pis GRAND RIVER W 1505 WOODWARD 2209 WOODWARD 408 MICHIGAN 9 GRATIOT AVE. 89 MONROE AVE. 227 MONROE AVE. 101 CADILLAC SQUARE At Ba-Ium H/^.t 400 WOODWARD Community Stores - HICHLAM> PA Abe Slw This three-column ad was only- part of the publicity received by the Fox theatre, Detroit, when it loaned its Fanchon & Marco stage troupe to a local shirt store. The ballet helped entertain crowds at the store's sale. The exploitation was done in connection with the current showing of "Lightnirf" a Fox picture. This Is Our Answer to You, Mr. Naify: Your Film Ad Is "Okay/9 and We Need It S. Naify, manager of the California thea- tre, Petaluma, Cal., submits an ad he laid out for one of his recent pictures and wants to know if it is suitable for reproduction on our weekly page of newspaper displays car- ried by theatres in different locales. "If it is deserving," he writes, "of repro- duction on your theatre ad page, we will be delighted to see it in print in your magazine at a later date." Yes, Mr. Naify, your ad is "Okay," and if you will turn to the ad page in this issue you will find your handiwork reproduced. Here Is Another Letter Full of Ideas from ' 'Sonny * ' Shepherd Give the newspapers the right kind of publicity and they will make news out of it. That's the slogan of "Sonny" Shepherd, manager of the Biltmore theatre, Miami, and he backs up his contention by sending clippings from local papers. One of the stories is a two-column spread with the heading, "Theatre Talk Proves Costly." mighty proud of the Award of Merit foi sound which you gave me and have quite a modernistic frame made to display it. It is quite different from the ones I have seen pic- tures of. My house is the third in Miami to receive this award and I venture to say that none of the others have received the same amount of publicity. They may have, but I did not see it. Must Plan Ahead, He Says "During the last few years I have been managing colored theatres and have now graduated into the white houses, but the job is the same, always the need of planning a long time ahead and the same consistent plugging to draw the lines to the box office. "I now have a neighborhood house, a nifty little place, with deluxe service, and modestly advertising that we have the best sound that can be found anywhere. We lined the entire house with balsam wool and covered it with decorative drapes. Though we only seat 650, there is not a bad spot in the theatre. "The entire staff is dressed in uniform. Even the porter is garbed in white. He sweeps the cigarette butts and trash from car- pets and sidewalks regularly. Schools Cooperate With Him "I work with the schools and get consider- able good publicity from the school papers. I made a special price to all biology and science students for the picture 'Africa Speaks.' "I staged a potato matinee which went over big. I gave away over 1,500 pounds of spuds to the Salvation Army for Thanksgiving din- ners. They sent me a nice letter which I am saving for another crash on the newspapers. "I got front page mention in the largest daily by just sending a pass to a kid who was working from morning to night and making only $18 a week. The youth was supporting a family of eight. He had no money for amusements, according to the newspaper story. I immediately offered him a pass to our shows for one month. This got into the papers. Suggests Selling Seals "Another idea that should work well right now is a stunt to help in selling seals for fighting tuberculosis. Stage a matinee and get all the kiddies to buy five seals each from a nurse stationed in the lobby. Let this be their admission to the show. Such matinees cost very little and they bring publicity you can't buy. Think of the men and women of tomorrow getting in the habit of helping fight T. B. And will the schools, the newspapers and the community boost you? Well, just try it and see ! I have not been able to use the idea yet but plan to soon. "I am taking a few hours off my sleep to write this, as it is pretty late. The last show has been over for a couple of hours, and I have just completed getting copy for my Christmas program okayed. Now I am ready to start on the New Year's exploitation. "Many thanks for the plaque and tell the boys I saw there this summer hello from me." Under this heading, the article goes on to explain that talk wasn't "cheap" in the Bilt- more ; bad acoustics made talk costly. The management went to work and expended a lot of money remedying this situation and then, the story winds up, "Talk is cheap again at the Biltmore." Anyway, it made a clever news story. A cut, showing Manager Shepherd receiving the Exhibitors Herald- World plaque for the high grade of its sound reproduction, was run along with the story. "Sonny" Shepherd summarizes his exploita- tion in a letter we think is inspiring. Read it and see for yourself : "During my visit to Chicago last summer as part of my vacation jaunt, I spent an in- teresting hour or so in the Herald-World office. I shall always remember that visit. Avoids Stereotype Stuff "I am attaching some clippings that show if a theatre manager gets news into his publicity articles they will get into the papers. News- papers, I have found, like news but hate the stereotyped stories from press sheets and the like. I try to avoid that as much as possible. "The stories I have inclosed will explain themselves. And I also want to say at this writing that, although I wear the same size hat as ever (for here in Miami we have cut out overhead expense, a lesson learned by staying here through the dull summers) due to the fact that I never wear one, I feel . Bereft SmATKM ARMY "Sonny" Shephard, manager of the Bilt- more house, Miami, had this photograph reproduced in local newspapers along with a two-column spread of news when he ran a "potato matinee" for the unemployed. Takes Over Dayton Salem The Salem theatre, Dayton, closed for several weeks, has been taken over by W. C. Cheborough, who has installed Western Electric sound, together with other exten- sive improvements. The house has re- opened with a split-week policy. 40 EXHIBITORS HERALD -WORLD December 27. 1930 Did the California theatre, Sacramento, Cal., get a crowd at this children's matinee? No, it got a whole standing army. The illustration shows only a small part of the vast throng, lureniles jammed the sidewalk for a block on either side of the theatre, waiting to be ad- mitted. Il was necessary to hold two shows. (Story below.) Children Who Stay Out of Mischief Get Free Show at Glackin 's House More than one exhibitor has scratched his head, and maybe torn his hair, over the problem of getting and holding child patronage. The question has puzzled W. M. (Bill) Glackin. manager of the California theatre, Sacramento, Cal., but it •loesn't any longer. At his children's matinees, Glackin dis- tributes miniature photographs of film stars. The youngsters save them and when they have collected 25 they are admitted to a show free. This is only one of the methods he uses to draw child attendance. One of the most valuable stunts in a community way, we believe, which a theatre could use was the one employed by Glackin for his Hallowe'en program. Bill can tell it best himself. We reproduce his letter in full: Children on Good Behavior 'Well, here we are again with our annual Hallowe'en matinee for children who are good on this particular night. If you re- member, we started this stunt three years ago and have continued it ever since. The first year I sent your good office all the information as regards this stunt and you very kindly gave it some fine publicity with the result that other cities have taken up the idea. That was my purpose in sending it in, in the first place, for I felt of all the stunts that are pulled this is one in which SO MUCH GOOD can be accomplished for 'he entire city. In other words, the theatre .mplishes some really constructive work — something that is appreciated way down deep by the merchants. "A word about how children eret into this annual matinee. Other years they had to clip a pledge out of a local newspaper, fill ut and bring it to the theatre. This year I changed that. I made all children a note from their parents or guardian, stating that they had done no harm on Hal- ites were comical, but all tern, the kiddies were placed on good behavior, so to speak. We admitted only those who had written evidence from their parents to show they had done nothing wrong on Hallowe'en night. Employes Read the Notes "We got a tremendous kick out of read- ing these notes. It was great. You can imagine what it was like, with all of us tak- ing time, as the children arrived, to read their credentials from their parents and then to comment on them, etc. I never got such a kick out of anything in my life. "Requiring the youngsters to get a note from their parents or guardian brings the stunt into the family more. The older mem- bers of the family become interested, too. It is an extremely serious matter with the children, thus the idea of being good on Hallowe'en gets over bigger. "As I was reading some of these notes, it struck me that it would be a good idea to have some of the merchants come over and go along the line and read some of these notes and let the children see that the merchants were paying some attention to their good acts. It went over big with the businessmen and the children got a thrill out of it, too. No Rough Hallowe'en in This City "Through this plan, 'ruff stuff' on Hal- lowe'en has practically been eliminated in the city and we have many letters of appre- ciation from merchants. One was partic- ularly enthusiastic; it was from the secre- tary-manager of the Sacramento Chamber of Commerce. "And did we get a crowd? Well, there were children lined up for a block on each A brilliantly-lighted front and marquee for First National's Sunny" at the Iowa theatre, Waterloo, Iowa. The photograph fails to show a huge cutout head of Marilyn Miller above the marquev W . A. Kraus Sends 4-page Christmas Greeting to His Patrons; Ads Pay for It W. A. Kraus, manager of the Dunlop theatre, Clarksville, Ark., has mailed us a copy of a Christmas folder, which to say the least, is extremely handsome. On the outside cover of the four-pagt pamphlet is a sketch of three cherubs sing- ing Christmas carols, with a wreath bor- dering the page. The remaining three pages contain ads from merchants and announcements of coming pictures. Nine thousand of the folders were put in Sunday editions of a local paper, while the remainder were sent out to the theatre's mailing list and to all postmasters in the county for distribution The advertising practically paid for the heralds. Plays Host to 1,200 Newsies Millard Blaettner, manager of the R K O Strand, Dayton, was host to 1,200 local newsboys at a Saturday morning showing of "The Land of Missing Men." The parade of the newsboys from the newspaper office to the theatre, attracted a lot of favorable attention and comment. side of the theatre, and we had to give two shows to accommodate them all. "I want to especially call your attention to the Moo-Vee-Star photo idea, which was originated by Morgan Walsh, branch man- ager of Warner Brothers in San Francisco It has gone a long way toward bringing the children back to the theatre. Every child is given one of the miniature photograph? each time he comes to our house. This was our third annual Hallowe'en matinee for children. "So, as I say, we have another year on this Hallowe'en idea, and if you can see your way clear to give it some of your valuable space, I know that a lot of good can be accomplished and a deed well done by you. Please accept my compliments of the season." Thanks to you, Bill, for an interesting story of a really progressive exploitation idea. December 27, 1930 EXHIBITORS HERALD -WORLD 41 4t' 1 1 "****• . . ,;' k >■- i- ■ A^5:-B ■4% •!;.,■■ ; ;* EBGk.. j5*- fi*jH H SUM MO HI >v\ ^Jj Robert Woolsey's double entertained throngs on the streets of Corbin, Ky., for the Kentucky theatre's showing of "Half Shot at Sunrise," a Radio picture. George Myers Tells His Ideas for Small Town Exploitation "The smalltown exhibitor often has a real problem finding something unusual for his ex- ploitation," says George B. Myers, manager of the Kentucky theatre, Corbin, Ky. So Myers has offered a suggestion. The suggestion is a photograph of a stunt he used for "Half Shot at Sunrise." This is repro- duced above. He obtained a man who as nearly as possible resembled Robert Woolsey, star of the film. In army uniform, the man paraded the streets, pulling a little wagon containing a huge bottle. On the bottle were comic draw- ings of Wheeler and Woolsey. The ballyhoo man's spectacles, his long cigar and his clown- ing antics attracted a lot of attention. Myers also sends copies of some of his advertisements. He points out that the small- town exhibitor has nothing but mats and type to work with, and for that reason is handi- capped in his work on layouts. "However," he says, if the small theatre manager will take his time and see that the printers follow his layouts, he will be able to get some attrac- tive ads." San Antonio Empire Plugs "Adios" with Hookup on Barthelmess Dog Trophy The Empire theatre, San Antonio, has carried out a good piece of advance exploi- tation on the new First National picture, "Adios," by exhibiting in its lobby a silver trophy purported to have been donated by Richard Barthelmess, star of the film, to a San Antonio woman for first prize in a dog contest. Barthelmess had offered the trophy for the best Chihuahua dog in the annual show of the Texas Kennel Club. Banners an- nounced that he was donating the cup as a result of experience while making "Adios" in the state of Chihuahua. Mexico. BOYS —AND- GIRLS Get Your Application for Joining the MICKEY MOUSE CLUB AT THEATER OFFICE, SECOND FLOOR Application blanks are . free. When properly filled out and brought to Mickey Mouse Matinee- Sat. Morning at 9 o'clock, will en- title you to the .official button and card of membership, and re- duced admission of 5c. SCOTCHMEN NOTICE! FREE LOVE and it's de-e-licious Grombacher's Liberty theatre, Spokane, encourages child attendance with two column lay- outs on its Mickey Mouse Club for juveniles. Nothing fancy about the ad, but it tells the story. 20 Indianapolis Theatres Cooperate In Matinee Benefits Twenty neighborhood houses in Indian- apolis are cooperating with the Indorsers of Photoplays in that city to sponsor apple and potato matinees. This plan is an an- nual affair; the first was given 11 years ago. At that time three theatres were in the hookup. Any Kind of Vegetable More and more houses have joined in the project each year. The matinees are not restricted to apples and potatoes. Al- most any kind of vegetable serves as a pass to the show. The Salvation Army, the Welfare Society and other charity organiza- tions aid in distribution of the food. Society women serve as hostesses at each matinee. Airplane Trip to Hollywood Loew's Palace in Indianapolis is now con- ducting a contest in which patrons write reviews of "Hell's Angels." The comments are restricted to 50 words. Tieup with a newspaper is bringing ample publicity, r'rizes include an airplane trip to Holly- wood and a tour of the United Artists studio there. Along the line of benefit shows, the Strand in Orange, Texas, recently con- ducted a Saturday morning matinee at which the admission charge was one orange and one apple. The fruit was given to the Salvation Armv. ROXY AT THE THEATRE 7th Ave., at 50th St. A good attention getter is this poster is- sued by Joe Weil. Universal's exploita- tion director, for the film "Free Love." 42 EXHIBITORS HERALD-WORLD December 27, 1930 W MUSIC AND TALENT "Clemmer's Folly" Then; Feature Now Organ 's Path 20 Years Ago Was Dubious Oliver Wallace, Veteran Organist Recalls Those "First Days"— 10 Cents Was Too Much Looking back some 20 years, when the installation of an organ into a mov- ing picture theatre was unheard of, and when the idea of paying 10 cents for admission to a picture show was a grave problem among the patrons, is a most interesting pastime, according to Oliver Wallace, veteran organist, who at the present time is engaged at the Fox Broadway theatre in Portland. Comparing the early struggles of both organists and the owners of the mov- ing picture "palaces" of those days with what is to be found in the world of amusement of today is somewhat of a revelation. Changes do occur, and the metamorphosis that has taken place in the realm of the organ as the the- atre knows it is rather complete, as things go. About that time (20 years ago), when James Clemmer, pioneer showman, announced that he would install a pipe organ in his Dream theatre in Seattle, and would raise his prices from five to ten cents, the townsfolk were truly startled. The organ, which cost the immense sum of $2,500, was the cause of some controversy with churches and churchmen. Many of the latter considered that organ music in a theatre, particularly a motion picture theatre, was nothing less than outright sacrilege. Incidentally, ac- cording to Wallace, the organ that was in- stalled in the Dream theatre is reputed to be the first installed in any picture house in the country. Wallace was engaged to play "Clemmer's Folly," as the instrument was called, but he quickly proved its worth as an aid to the theatre program, and it became very popular. In comparison with his early efforts, Wallace has but recently returned to his present lo- cation, having played in theatres in Los An- geles. One instrument on which he played cost $72,000, which compared to the cost of "Clemmer's Folly," gives a short story on the rise to popularity of organs among theatre patrons. (Continued on page 45, column 1) Three Songsters Tom, Dick and Harry are not as irresponsible as their names would lead one to believe, that is, if one recaNs that old adage, and if there is such a suspicion aroused by the title, just "twist" the instrument so that it gets in their way, and presto! You'll be delighted. Har- mony, dulcet and scintillating, personalities that trickle through the air and land with gusto in the circle of enraptured listeners that cluster about the radio. And now please turn to Bobby Mellin's column, and read a bit more about these three boys. We should be happy to continue, but that "Before the Mike" would complete it more fittingly. STAGE SHOWS Omaha Orpheum Week Ending December 18 This week's bill opened with selections by the R-K-Olians orchestra, directed by "Eddie" Perrigo, from Victor Herbert's "The Fortune Hunter." Paul Remos and hie Toy Boys, midgets, opened the stage performances, Paul entering with a traveling bag as though coming in to a hotel, where two uniformed Toy Boys, as bell-hops, salute him and offer to take care of his baggage. The bag is set upon a chair and opened. A flask of what would be liquor is taken from it and presently from out of the same bag a third midget appears, in the uniform of a policeman and at once taking Paul in charge with his bottle. This brings a second round of applause, the first when the bell-hops appear. The Toy Boys carry on the major portion of the act, except for the balancing stunts of Remos, in one of which a boy stood on his head at the top of a long pole that Remos balanced upon his own chin. In another stunt a Toy Boy played a xylophone while balancing atop a similar pole held balanced by Remos. There were also other balancing novelties requiring consid- erable skill. Danny Small and Harry Mays, colored, in an act called "Taking It Easy," give the audience a spell of clowning. The one comedy hit of their act prob- ably is when one plays a mandolin and the other sings in Yiddish, using the language unmistakeably. Both tap-dance, and while one dances the other clowns at the side of the stage. The act closes with a song number, "Sweetheart, Don't Leave Me Alone in My Dreams." "Bomby" and his radio gang present a musical treat and his is the heavy number of the stage pro- gram. They open with "Hello, Everybody." The stage is arranged as a music room, a large French window looking out upon New York skyscrapers, among which is plainly visible the radio sending antennae. In the room, the furniture includes dav- enports, overstuffed chairs and numerous lamps. The theme song from the "Vagabond King," a quartet selection from "Rigoletto," "Song of Songs," and also from Victor Herbert's "Italian Street Song." are favorites on their program. JULIA DAWN The Golden Voiced Organist STILL DOING NOVELTIES FOR DELUXE THEATRES NOW AT PARAMOUNT'S PRINCE EDWARD THEATRE SYDNEY AUSTRALIA P Philadelphia Mastbaum Week Ending December 26 "Merrie Christmas," the lively Yuletide stage show at the Mastbaum this week, possesses all the elements of entertainment to amuse grown-ups as well as children. The length of the stage show caused the omission of the orchestra overture, which has become such an important feature at this theatre. The Fred Evans Girls in black and silver did a combination toe and tap dance that was full of rhythm and pep. Teddy Joyce and his stage band were in fine form and the burlesque aesthetic dance of three members of the band to the strains of "Spring Song" was excruciatingly funny. This was followed by a ghost scene when a very realistic ghost in long white garments pursued the chorus across the stage as weird green and yellow lights flashed on and off. Gus and Will's tap and acrobatic dancing was above the average, but there was nothing particularly outstanding about their act. Herschel Henlere is a musical genius who mixes comedy with his musical efforts. He appeared first (Continued on next page column 1) UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'way N. Y. City December 27, 1930 EXHIBITORS HERALD-WORLD 43 The Ashley Sisters, whose talent, thrown on the air through the mike, tickles the ether so that it dances, and, dancing, it filters in through the loud speaker in the form of lovely mel- ody. But we'll say no more about them, but refer you to the column entitled "Before the Mike." STAGE SHOWS {Continued from preceding page, column 3) In a strange green and black outfit which he pro- ceeded to remove piece by piece. His lightning1 changes from one melody to another aroused great enthusiasm. Twenty of Philadelphia's most talented children in costumes of pink tulle and tinsel danced some surprisingly difficult steps, while Henrietta, a tiny toe dancer, gave as finished a performance as many veterans of the stage. Dorothy, a miniature acrobatic dancer, in red velvet tights and cap of rhinestones, did cartwheels and splits and tied herself up in knots to enthusiastic applause. Max and His Gang of five remarkably well trained terriers was the most popular number on the pro- gram with old and young alike. These terriers dis- played an almost uncanny ability to read their mas- ter's mind and their evident enjoyment of the tricks they did added to the success of the act. Erner and Fisher, eccentric dancers, kept the audi- ence in hysterics with their nonsensical dancing and antics. Herschel Henlere made a second appearance with a varied collection of musical instruments, many of which were mounted on mechanical toys, which he manipulated with hands, feet and head to the great delight of the children. With the house in darkness, a curtain back of the stage band was drawn aside disclosing Santa Claus and his reindeer with snow falling, while on the stage the Fred Evans Girls in phosporescent dresses danced gaily. Following the finale, the semi-finals of the Stanley- Warner "Sunshine Girl" Contest was conducted on the Mastbaum stage. The final results in this very popular contest will be announced Monday night. while the girls appear wearing enormous masks which prove to be skirts thrown over their heads. Pierce and Lazellc, dressed to accentuate their slimness, do some interesting variations in tap dance steps, and Charles Brugge, the musiacl tintype, who is always welcome, plays some lively airs, standing on his head part of the time. As a comedy acrobat he is in a class quite by himself. The chorus, in evening attire, with the girls in black, do a lovely dance, at the same time singing about moonlight. The three Melvin Brothers do some remarkable gymnastic stunts, featured by hand to hand work. Their offering easily proves the hit of the show. George Broadhurst and Madeline do a club turn and he plays tunes on the tableware while she sings. He later proves quite a success as a one-man band. The dancers, clad as witches, offer some novelty steps, dancing around with the brooms with which they sweep the sky, and the act comes to a close with the entire ensemble on the stage and the spe- cialists presenting some of their choicest bits. Here is an act without a dull place in it. San Francisco Fox Week Ending December 24 This week's stage act at the Fox will have a short run, as the new bill goes on Christmas Day, instead of on Friday, but this is not preventing the presentation from being an elaborate one. The act, Fanchon and Marco's "Moonlight Revels Idea," was designed probably with Halloween in mind, but works in nicely with the Christmas holidays. Walt Roesner and the Fox Concert Orchestra offer a lively performance of the ever popular "Orpheus in Hades" Overture, by Offenbach, without the usual added effects. The act opens with the orchestra on the stage and Freda Sullivan leading the corus through a gym- nastic dance. The boys of the chorus disport them- selves on a rail fence in the attire of black cats. New Orleans Saenger Week Ending December 26 One of the outstanding events of the year, not only in this theatre but in the city as well, is the "Kiddie Revue," staged by Helena Strakova. It is a sparkling fantasy of dance, song, music and color, presented to the stirring strains of Cherniavsky. The Saenger Grand Orchestra, augmented to its full strength, her- ald the parting of the opening curtain and to the soothing strains of the "Skater's Waltz." a lovely little ballet, dressed in white trimmed with spangles, appear before a jet black velvet curtain with only a sparkling silver crescent moon to stand out from the depths of the black. Snow is falling and the ballet gives an interpretation of the snowflakes drifting. With exceptionally well maneuvered solos and ensem- bles the number comes to a fast close by forming a tableau. The next scene is a futuristic setting in Candyland, with a queer stick candy, toy soldiers and all that sort of thing painted on the scenery. Two huge Dutch kiddies are placed on the sides, while a milky way of gold stars sweeps across the sky. The scene opens with a chorus of about 20 singing "If I Had a Boy (or Girl) Like You." Quickly following this, a flock of tiny Santa Clauses rush on and perform acro- batic features, which culminate in a thunder storm (Continued on next page, column 2) Before the Mike BY BOBBY MELLIN Leon Bloom, WBBM musical director, says music is a wordless sound expression of thought and emo- tion. Therefore, all musical programs at this sta- tion must be built with numbers that best ex- press the dominating thought of the program. Which accounts for the interesting variety in WBBM musical pro- grams. Leon does not say much, but lets his music speak for him in tones of loud praise, for who can deny the fact that from his violin ema- nates alluring music. The kind of music that changes a well known saying to "The more you hear, the more you want." Leon Bloom * * • The Ashley Sisters, popular National Broadcasting Chain artists over weekly during the Florsheim Shoe Frolics, are rapidly winning nationwide recognition among radio listeners for their dynamic personality and clever harmony arrangements. These beautiful girls sing many types of music, and do them well enough to please the most critical listeners. These girls also cook delicious spaghetti ; at least, that's what they tell me. (I hope that some time I may be tempted by a sample.) • • • Tom, Dick and Harry, a marvelous trio heard from the Chicago studios of the National Broadcasting Company and station WGN, are three likable chaps who can really "sing a song." This statement was made to me by an official of the N. B. C, who also adds that their voices are adaptable to the micro- phone, which faithfully transmits the harmonious quality of fine voices. This accounts for their popu- larity and the reason they were chosen for many NBC features. « • * The most excellent saxophone tone heard during many of the broadcasts, emanates from the instru- ment of Wayne King, who was featured with hie orchestra at the Aragon Ballroom. The radio work of this superb saxophonist has endeared him to thousands of listeners, and although Wayne has left us for a few weeks, his work in Chicago has won him a warm spot in the hearts of all those who have heard him over the air. * * * George Redman, continuity editor of the Chicago NBC studios, has another claim to fame beside the fact that at the age of twenty-five he holds one of the most coveted positions in radio. His second bid for honors comes from the fact that a few years ago, when he was at station WGN, he often served as a substitute announcer for Bill Hay, and among his duties in this connection was that of making the announcements for a pair of character actor? who have since won their way into the hearts of America's millions under the name of Amos 'n' Andy. • * * Jean Paul King, popular NBC announcer whose voice is heard in every corner of the nation daily in feature NBC broadcasts, made a real bid for announcing fame in a recent broadcast. In this program, Jean was called upon to pronounce three tongue twisters — "particularly appropriate," "inimit- able," and "kaleidoscopic." If you don't think these words are hard to say rapidly and naturally, try it out on your own vocal cords. And the fact that Jean got through them all without stuttering, he himself says, is one of his outstanding triumphs. * » * Joe Parsons, bass with the Chicagoans male quar- tet heard in NBC broadcasts, has had an experience of which few singers can boast. While appearing in vaudeville several years ago, Parsons was chased from the theatre by a real live lion. The lion was scheduled to appear in a trained animal act and in being transferred to the cage on the stage for a rehearsal, escaped and went roaring through the theatre. Chorus girls fled to the alley in their flimsy costumes and Parsons went, via the fire escape, to the roof. After the lion was safely back in the cage, the janitor emerged from the garbage can, Joe relates — or let me think — was it Joe that was seen coming out of the garbage can? 44 XHIBITORS HERALD -WORLD December 27. 1930 'To* Can't Go Wrong With Any Feist Song" LONESOME LOVEK WHEN KENTUCKY BIDS THE WOKLD GOOD -MORNING MY LOVE FOK YOU LITTLE SPANISH DANCER THEY SATISFY SLEEPY TOWN EXPRESS HEAVENLY NIGHT (from (he new Goldwyn Picture "One Heavenly Night") WHISTLING THE BLUES AWAY (From "Half Shot At Sunrise") I'LL STILL BELONG TO YOU (from "Whoopee") I'LL BE BLUE JUST THINKING OF YOU SWEETHEART OF MY STUDENT DAYS UKULELE MOON EVERYTHING'S GONNA BE ALL RIGHT (catch lines galorel) Leo Feist, Inc. 1629 Broadway New York, N. Y. STAGE SHOWS (Continued from preceding page, column 2) as they discover the dancing dolls, who do all sorts of intricate stunts. The Publix unit is also exceptionally good, headed by Everett Hoagland's Troubadours in an excellent musical program. They occupy the center of the stage in lieu of the stage band, which later joins in a combined orchestra of classical and popular selec- tions, including the rendering of the college songs of the various colleges, Everett Hoagland directing. Suzette, slender, doll like and beautiful, with limbs of alabaster but with the elasticity of rubber, all but stops the show, and receives many rounds of ap- plause, while the appearance of Lester and Garson takes one back to a vision of Mattawan in all its original purity, for in all probability the inmates of that famous rest cure would wonder why they were at large and allowed to warder unrestrained ; but nev- ertheless they were good and received many calls back. Maureen and Sonny, brother and sister, dancers, are excellent, and according to the local critics, a bright future is in store for this team. Roland Foster, diminutive drum major who twists the baton with chest thrown out — not the baton's but Roland's — as proudly as a second lieutenant giving his first command to an awkward squad, is good ; even a man with dyspepsia would agree to this. Herbie at the organ has a new one this time — not the theme, but the words, in Merry Christmas, with original cartoons on the screen. Despite Christmas shopping, business is phenom- enal, due to a great extent to the Kiddie's Revue and the Publix unit, of course, which is exceptionally pleasing. A New Year's Eve Frolic is scheduled to wake old 1930 (peace to his ashes) and welcome in the new born babe, 1931. Milwaukee Wisconsin Week Ending December 18 Fanchon & Marco's "New Yorker" Idea is pre- ceded by the Joyboys playing "Yours and Mine," with four members of the chorus crooning the num- ber through. The opening episode by the chorus of eighteen, attired in summery dresses, includes a number by three members of the chorus singing "Telling It to the Dasies." This is followed by the chorus partici- pating in a pretty fan dance, in which the members resemble petals of a daisy. Bobby Callahan and Warren Jackson instill plenty of comedy into the Idea with a number of comedy skits. They are followed by the chorus, attired as nurses, doing a snappy number to "Contagious Rhythm." "Whitey" Roberts does a waltz, clog and rhythm dance while skipping rope, which goes over big with the audience. Again the chorus makes its appear- ance, this time in a clever train dance, in connec- tion with which they go through the various noises and sounds made by a locomotive. San Antonio Majestic Week Ending December 25 Joe Belle and the R-K-Olians open the current week's vaudeville with a lively overture and then went into the circuit march "The Voice of the R K O." Headlining the program is the xylophone star, Signor Friscoe, and his Guatemalan ensemble, seven marimbaphone artists of a wide repute, who were a sensation during their stay here. LaBelle Pola, a dancing monkey, held the interest of all the patrons with a turn of dance steps and musical treats. Another monkey with several un- billed people was the next best spot on the bill. Jean Maddox & Flo Clark, comediennes of a high merit, pleased with funny dialog and other nonsense of harmless talk. Good hand. As a special feature, the annual Majestic theatre Kiddie Karnival was presented and staged by the Bonner School and Dancing studio. This added at- traction included both boys and girls from 6 to 16. Evans and Wolf did well with several 60ngs and steps. ~1^YD WITH 7=d <£>& xzJc^UMgl^ HELLO, EVERYBODY— Well, friends, this is the last issue of EXHIBITORS HERALD-WORLD for this year and always, but wait until next week, when you see the brand new MOTION PICTURE HERALD (the consolidation of the HERALD and MOTION PICTURE NEWS). In it will be found everything of interest to the industry. I know you'll like it. ... I have been getting letters from a number of readers lately in regard to subscriptions, so if you are desirous of subscribing but don't know whom to write too, just drop me a line and I will be pleased to take care of you. . . . Herman Schneck, manager of the organ and slide department of Red Star, has a new assistant. Ed (Nemo) Roth is his name and he'll be around to see you soon. Nemo is a regular fellow, boys, 60 give him your help. . . . Harry Engel, of Davis, Coots & Engel, has just returned from an ex- tended business trip throughout the U. S. Harry is looking great and is already getting back in fast stride. . . . Oh, yes, Frank Kelton, of the same firm, is contemplating a trip to Europe, shortly. . . . "Singing Bill" (Zuckerman) is now the featured or- ganist at Loew's Palisade theatre, up in the Bronx. . . . Bill has, for the past six months, been very suc- cessful at the Paramount theatre, in St. Paul, Minn., but due to winter setting in with a will, up there in the storm country. Bill thought it wise to get back here. . . . Bob Hamilton, formerly of the Paramount, Springfield, Mass., is opening at the Earle, Philadel- phia, replacing Milton Slosser, who is opening Christ- mas Day back at his old stamping grounds, St. Louis. . . . Milt is at the Ambassador. . . . Gee, I wish some music company would publish a song without the word "Love" in it ; it just seems that no songs are published minus this word. . . . But here's hoping. . . . Maceo Pinkard and Mitchell Parish have just completed (published by Mills Music) a new hot nov- elty song entitled "Is That Religion?" . . . Everyone who has heard the Brunswick record of "Stardust" by Isham Jones has been carried away by the haunting brilliance of the distinguished composition, which was written by Hoady Carmichael. ... A lyric which catches the spirit of the composition completely has been written by Mitchell Parish, and "Stardust" will soon be ready as a vocal number also. ... It will soon be a fact. Yes, Abe Oleman, for the past two or three years the New York manager of Forster, Inc., is going in business for himself. ... I am sure all his friends in the trade will join me in wishing him plenty luck and loads of success. . . . Don Baker, concert organist at the Brooklyn Paramount, broad- casted over station WLTH last Tuesday his latest song. Of course there is nothing new in an organist broadcasting, but Don offered a prize to the person sending in a title which best suited the song, and is giving 10 per cent of all the profits he makes from it. . . . Which reminds me, this week at this same the- atre, the Brooklyn Paramount is on parade, in an overture conducted by the masterful Rubinoff. Ap- pearing in the overture besides Rubinoff and the Paramount orchestra are Rudy Vallee, Stuart Barrie, Elsie Thompson, Frankie Judnick and Pauline Alport. . . . George Bancroft is knocking them dead this week with an underworld skit, at the New York Para- mount, just before his real entrance. . . . One of the current rages of the European continent, called "Just a Gigolo," has just been acquired by DeSylva, Brown & Henderson, Inc., and was introduced recently by Irene Bordoni to American audiences via the Fleisch- maiin broadcast on December 11. . . . The music of this tune is by Leonello Casucci and the original Ger- man text by Julius Brammer. The English text has been contributed by Irving Caesar. . . . Lew Pollack. Archie Gottlcr and Sidney D. Mitchell have done a big "bit" for charity in their donation of a new song especially written by them for the Federation for the Support of Jewish Philanthropic Societies. This song is entitled "They Need You Now as Never Before" and was the rallying song of the Charity Ball and Entertainment held at the Biltmore hotel the eve- ning of December 4. It is reported that the song had much to do with the pleasing amount of contribu- tion made to the federation. DeSylva, Brown & Hen- derson, Inc., own the copyright on this song. . . . There is a young lady on the bill at the New York Paramount this week who has a startling resemblance to Mary Brian, the Paramount movie star. . . . Miss Auriolc Craven is her name. . . . That novelty colle- giate song which Rudy Vallee is featuring so much in called "She Loves Me Just the Same." . . . Leo Feist. Inc., are the publishers of it and Joe Decatur tells me that due to Rudy it is going over great. December 27, 1930 EXHIBITORS HERALD- WORLD 45 Organ's Path 20 Years Ago Was Uncertain; Now a Feature (Continued from page 42, column 1) Wallace, who is familiarly known as Ollie, was born in England, coming to this country when he was 16. He married, and now has two charming daughters. His wife is also a musician, and incidentally an organist, and formerly she was on the faculty of the school of music at the University of Washington. In a number of statements which this pio- neer of "organizing" made concerning the the- atre and the reactions of people to music con- nected with the program, were included the following : "People today are restless. They want vari- ety in music, as in everything else. They like to be lulled one minute with a dreamy melody, arid the next jolted in their seats with thun- derous volume." And expressing a rather ultra-modern view concerning the coming of television, Mr. Wal- lace said : "Not so many years from now there will be only one or two large theatres in each of the major cities. They will cater prin- cipally to transient patrons. Television will give every family its own theatre." Wallace is a devotee of the far northwest, and much prefers it to the comparative languor of the southern states, where, he de- clares, "most of the scenery is made by man." Several attractive offers have been made him, but he would rather live on the Pacific slope. It is said that this advent at any of the lead- ing first run houses on the Coast is a great stimulus to the box office, and he numbers both his visible and radio audiences by the thousands. Now Nebraska Paramount Houses on Coast-to-Coast Vaudeville Route (Special to the Herald-World) OMAHA, Dec. 26. — Nebraska's outside Paramount- Publix theatres have been placed on the coast-to- coast route of the Publix vaudeville unit stage shows. Presentation will be fortnightly. Theatres which again are to have vaudeville include those operated by the corporation in Grand Island, Fremont, Norfolk, Columbus, Hastings, Kearney and North Platte, ac- cording to an announcement made by E. R. Cum- mings, Omaha division manager. Since August, 1929, the Capitol at Grand Island ha6 had no regular vaudeville, while the Paramount's theatres in the other Nebraska cities named have had none since October, 1929. The opening presen- tations for the outside circuit will be as follows: Fremont, Dec. 30 ; Grand Island, Dec. 31-Jan. 1 ; North Platte, Jan. 2-3 ; Kearney, Jan. 4-5 ; Colum- bus, Jan. 6; Hastings, Jan. 7-8; and Norfolk, Jan. 9-10. The unit goes to Iowa from Norfolk. Com- prising thi6 first show are 15 people, Miss Dorothy Bush, popular "mistress of ceremonies," being fea- tured with Johnny Ashton's band, described as a ver- satile group of peppy musicians who have earned an enviable reputation over the various vaudeville circuits of the country. F-M Stage Shows in the Portland Paramount On New Year's Eve (Special to the Herald-World) PORTLAND, Dec. 26. — J. J. Parker, president of Fox Portland Theatres, Inc., has appointed Charles E. Couche as assistant general manager of the com- pany. Couche will install a new policy of Fanchon- Marco stage shows in the Paramount theatre on New Year's Eve. As assistant manager, Couche will have supervision over the Fox Broadway, Para- mount. Rialto and Fox Hollywood theatres. ORGAN SOLOS WESLEY LORD | Omaha Paramount), "There Is a Santa Claus" was the theme of his organ program. Projected upon the screen during the organ concert were words for the audience to follow. The screen setting was in a blue color motif, with evergreens cov- ered with snow as a background for the words. A bit of verse was first offered, the initial letters of which spelled P-U-B-L-I-X done as a neat advertising stunt and apparently received unawares by Paramount guests of the week, generally. Giving presents to the theatre's personnel was the theme of the song, in which the audience was asked to join. Because of its humorous vein, the song response from the audi- ence was good. So the guests at this week's show "sang" their presents to the ushers, to the motion picture operators and stage hands and, last but not least, came the request upon the screen from Mr. Lord, "Now sing me a present and make it a good one." To this the response closed with the line, "We Can't Give Anything But Love." MILTON CHARLES (Mastbaum Philadelphia) at the organ, which was decorated with a huge, illumi- nated Christmas wreath, sang and played "Heilige Nacht" and "Adeste Fideles," with a stage presenta- tion in color of the latter as the words were sung by the Mastbaum Singing Ensemble. In lighter vein, Milton Charle6 played and sang into the mike "Baby's Birthday Party." He then announced a surprise and drawing aside the center of the wreath above the organ, disclosed a small girl of about three years, who sang "Boop, Boop a Doop" in the most approved Helen Kane style, singing as an encore "I Have to Have You." LEONARD SMITH (Avalon Chicago), who must each week orginate his own solo, presented a very original and novel stunt this week. It was entitled "My Name is Smith," with clever material and gags using Smith Brothers and Al Smith and calling him- self the Songsmith. On the console of the organ in large letters in a box the length of the console the name Smith was spelled, and when the audience sang "Sunnyside Up" the S lighted, "It Happened in Monterey" the M, "I'm Confessin' " the I, "The Kiss Waltz" the T, and "Happy Days" the H. Very cleverly executed and the audiences' appreciation was shown by the applause. Leonard has been at the Avalon since it first opened three years or so ago, and is more popular today than ever before. Each of his solos are originated by himself and each satisfies the audience. LEO WEBER (San Antonio Texas) played the fol- lowing song slide numbers for the Fourth Anniver- sary Show recently held at the Texas theatre, a Pub- lix house: "Dardenella," "Washington Post March," "Halleluiah," "The Kiss Waltz." "St. Louis Blues," "Swanee River," and then wound up with 'You Darlin'." A slide preceding these selections an- nounced where Weber was when he featured these solos on the organ. All in all this was a clever idea of his and he put it over in the usual well-liked manner. ARTHUR GUTOW (Publix Fisher Detroit) has been shifted from the Michigan this week to the out- lying house, and as his organ number offers "Who Lost the Lost Chord." The slides start out with "Good Evenin' ", and swing into "Sweetheart of My Stu- dent Days," with a vocalist singing from the or- gan chamber, causing the audience to look every- where except at the screen. "Make You Happy" is the final song offered. The number is not up to Gutow's usually outstanding specialties. HARVEY HAMMOND (Kansas City Midland) is the boy who is bringing organ music back to Kan- sas City in such a big way that the management at Loew's Midland has been getting phone calls daily from patrons congratulating the theatre upon the re- turn of the feature. No organists or audience sing- ing have been heard around town for a year or two, despite the popularity of this feature in other cities, but the Midland hopes to stage a return to favor with Harvey Hammond. Harvey had several gumi parodies prepared for this week, particularly one od "Sing You Sinners" which he called, "Sing You Singers" in order to entice the audience into warb- ling with him. He called for contributions from patrons in the way of parodies upon popular songs, the best of which he promised to use. After the parodies, Harvey fell back upon some of the real old favorites of days gone by, such as "School Days," "Let Me Call You Sweetheart," "Swanee River," and "Smiles." Given a few weeks time to get folks brushed up, he should have us all singinn again out here in Kansas City. JOHNNY MITCHELL (Warner's Enright Phila- delphia) calls his organlogue "Gold Diggers," and starts out with a parody on "Go Home and Tell Your Mother," with the boys and girls alternating on the song lines. This is followed by "I Remember You from Somewhere" (an old favorite here). Next comes another parody on "That's All It Takes to Make Me Happy." And still another parody, called "The Gold Digger's Theme Song," the words beinj; written with a local flavor and sung to the tune ol "Three Blind Mice." Johnny finished with the three biggest hits of the present time and had the audi- ences singing in great fashion. These numbers were: "I'm Yours," "Little Things in Life" and "Three Little Words." JESSE CRAWFORD (New York Paramount) pre- sented an organ concert of "Selections from Tschai- kowsky" which included nearly all the works of this accomplished composer. This was done as a straight spot-light solo and Mr. Crawford's won- derful rendition of these difficult numbers, proved conclusively, that he is still King of the Concert Organists. Opening with "Marche Slav" as a pre- lude, Crawford then played, "Andante Contabile," "Waltz of the Flowers," "Barcarolle," "Mazurka," "Chanse Triste" (or "The Song of Sadness") and closed with the "Marche Slav," that most difficult of organ numbers. Mr. Crawford does not speak to his audiences, but a full stage scenic E-Fect slide on which explanatory slides are superimposed takes care of this end of the solo. The audience (by the amount of applause) appreciated Mr. Crawford's ef- forts in this line of presentation, much more so than in his usual type of work. DON MILLER (Publix Riviera Detroit) celebralo his birthday with the full cooperation and assistance of the audience. The organ console is gaily deco- rated with festoons and balloons, on which are di- rected colored spots throughout the number. Against a background of a huge birthday cake topped by tall candles the slides are projected. Special lyrics open the presentation, with an off-stage voice singing and inviting the patrons to join in on Don's party. "I'll Be Blue" and "Kiss Waltz" start the ball rolling, with "I Still Get a Thrill," some gag slides and "Three Little Words." The audience then sings a parody on "Those Awful Neckties" to the tune of "Little White Lies." Baby Alice, four-year-old sing- ing star makes an appearance and sings "Peach of a Pair" and "Maybe It's Love," stopping the show in a big way. The final number is "I Still Get h Thrill Thinking of You." The offering is unique and nicely staged, with Miller at his best. There is no clowning insofar as the birthday thing is con- cerned, for Don's cake, an 8-foot bit of temptation, is on display in the lobby of the theatre, and the gifts he has actually received from his admirers will take care of most of his Christmas problems thif year. DALE YOUNG (Circle Indianapolis) presented a solo entitled "A Variety Concert." It opened with a patter on "Letters reached me every day, from certain folks who've heard me play, etc.," which was played to the tune of "Bambalina." After this, a letter from an opera fan was flashed on the screen requesting the Toreador's Song from "Carmen." Then followed the "Desert Song" and "Nola." horh (Continued on next page, column 2) A Record-Breaking Radio Stage Attraction OTTO GRAY tz^j^j and his OKLAHOMA COWBOYS Now Broadcasting from General Electric Station WGY, Schenectady, N. Y. Permanent Address, Stillwater, Okla., or care Exhibitor! Herald- World, Ghdcago _ 46 EXHIBITORS HERALD-WORLD December 27, 1930 [SID SAYS aflout" IONCS WEEK ENDING DECEMBER 20 No. i "Three Little Words"— (Harms). No. 2 "You're Driving Me Crazy" — (Don- aldson). No. 3 "Moonlight on the Colorado" — (Sha- piro). No. 4 "When the Organ Played at Twilight" -(Santly). No. 5 "Yours and Mine"— (Villa Moret). "Somewhere in Old Wyoming" — (J Morris). "Cheerful Little Earful"— (Remick) "I'm Yours" — (Famous). No. 6 "Sweetheart of My Student Days"— (Feist). "Little Things in Life" — (Berlin). "Betty Co-ed" — (Carl Fischer). "Szveet Jenny Lee" — (Donaldson). "When It's Springtime in the Rockies" -(Villa Moret). No. 7 "Something to Remember You By" — (Harms). "Kiss Waltz"— (M. Witmark). "Baby's Birthday Party" — (Famous). "I'll Be Blue Just Thinking of You" —(Feist). "Here Comes the Sun" — (Robbins). "Little White Lies"— (Donaldson). "A HOLIDAY IN VENICE"— (Ted Browne Music Co.) — A European novelty by one of our local boys. Dreamy and pretty, it looks like a real good song. By Frank Magine. • • • "GAZING AT THE STARS"— (Joe Davis, Inc.)— A. waltz ballad that has as one of its writers the famous organist, Jesse Crawford. Very pretty and commercial, too. Words and music by Jesse Crawford and George Fairman. • • • "YOU'RE THE ONE I CARE FOR"— (Santly Bros., Inc.) — A nice love song that makes good fox trot. The lyrics are suitable and this song will no doubt sell. Lyric by Harry Lunk, music by Chauncey Grey and Bert Lown. • • • "TO MAKE A LONG STORY SHORT (I Love You") — (Red Star Music Co.) — A good thought. After all, whether the 6tory is long or short, it ends the *ame way, I LOVE YOU. By Byron Gay. • • • "WHERE ARE YOU NOW"— (Sherman Clay & Company) — Nothing seems to be the same without her. Everything looks the same as before, but with- out her it's diffeffrent. Well written. By Kamie Belfils. • * • "IN A CANOE (Beneath the Willows of the River)" — (Irving Berlin, Inc.) — A beautiful waltz by two Chicago writers. The lyricist is responsible for the current big song BETTY CO-ED. Words by J. Paul Fogarty, music by Jules Kay Stein. j/~s & Red Star Week is Jan. 18 Jack Lavin, western manager for the Red Star Music Company, is reported to have things all set for the Red Star Week, which is scheduled for the days beginning Jan. 18 and ending Jan. 25. It. i understood that he has completed many tieups, such an window displays, radio programs, etc., which will aid in putting the affair over. The songs to be featured will be "Under the Spell of Your Kiss." "To Make a Long Story Short," "I Had to Ixise You" and "Heddin* for Better Times." ORGAN SOLOS (Continued from preceding page, column 3) introduced by letters on the screen, which were played to the tune of "Gallagher and Shean." The next letter introduced Jean and Lou, a harmony team, who were also introduced orally by Dale, who informed the audience that the girls were gaining much popularity as a radio team. Then they sang "Three Little Words," standing one on each side of the console, and a novel arrangement of "Dinah." Their beautiful white formal dresses and their ex- ceptional singing brought them a very gratifying reception. As a finale. Dale played "Some of These Days," imitating a jazz band, while Jean played the accordion and Lou the saxophone. The audi- ence certainly looks forward to novelies like these each week, as they know they'll get something good, and it's always a surprise. LEO WEBER (San Antonio Texas) is still pleas- ing and going over in a big way at this Publix house where he is featured organist. He recently offered an original idea of his own that he entitled "Letters," which he put over in a novel way. Leo read several letters from three different kinds of music lovers. In reply to these messages, Weber answered with the following as the title of each piece was flashed upon the screen in the form of song slides : "My Heart At Thy Sweet Voice," from Samson and Delilah ; "Nobody Cares If I Am Blue," and last but not least "I'm Yours" for which he received a nice hand from the patrons. This won- der organist seems to be getting better from time to time for when he tells the audience "sing" he means SING, and he gets a good response, too. GEORGE LATCH (Hoboken Fabian) who has re- cently returned from an extended tour of Europe, has just been installed at this theatre as featured or- ganist. His first solo is entitled, "And They Call It Love." Latch's fine playing and entertaining novelty pleased the audience and management so much that he was requested to be held over for a second week. Opening with a special introduction, explaining the solo, and following with a popular singing tune, called, "Maybe It's Love." The bal- ance of the program, to which the audience sang very well, consisted of "Loving You the Way I Do," "Moonlight on the Colorado," and finishing with "Here Comes the Sun." WESLEY LORD (Omaha Paramount, week ending December 10) has as his theme "Evolution of the Love Song." Beginning with airs from tunes of half century or longer ago, Lord follows his medley of love songs to the days when "Just a Song at Twilight" was in its prime. Projected upon the screen are the words to the tunes through which the medley runs. Other songs are "Apple Blossom Time," and those in which prominent lines are "Daisy, Daisy, Give Me the Answer, Do" and "You Look So Sweet on the Bicycle Built with Seats for Two." The closing number is "Betty Coed," during the playing of which the audience joins lustily in singing. Words presented to the audience are upon a screen of blue, in marble effect, the words being in rich yellow. STANLEY DELMAR WHEELER (Fox Mayan, Denver, Colo.) opened the new theatre here with appropriate selections, accompanied by the Mayan Quartet. WESLEY LORD (Omaha Paramount, week ending December 5) presented a "Glipmse of the Classics," with Brahms' "Hungarian Dance." In keeping with the spirit of the music, the screen lights shifted to a study in deep purple, gray and black in futur- istic figurations. The popular "Minuet" by Bee- thoven followed and meanwhile varied-color light ef- fects played upon Mr. Lord as he sat at the con- sole— first red, later gold and then purple. Elgar's "Pomp and Circumstance" and an overture, "Poet and Peasant" by von Suppe, concluded the program. Chicago Sheet Music Club Elects New Officers The Sheet Music Club of Chicago, organized some two years ago to promote good will and an ex- change of ideas among and between the representa- tives of music publishing firms in the Chicago ter- ritory, recently elected a new group of officers for the coming year. Among those chosen for office are Mr. Fitmaurice, president, connected with Lyon and Healy ; Bobby Mellin, vice president, and sales manager of the Chicago office of Remick's, and, incidentally, the writer of the column entitled "Before the Mike." WEEK ENDING DECEMBER 20 No. i "You're Driving Me Crazy" — (Don aldson). No. 2 "Three Little Words" — (Harms). No. 3 "When the Organ Played at Twilight — (SanHy Bros.) No. 4 "Sweet Jennie Lee" — (Donaldson). "The Little Things in Life" — (Berlin) No. 5 "Moonlight on the Colorado" — (Sha piro, Bernstein). "Baby's Birthday Party" — (Famous) "Body and Soul" — (Harms). No. 6 "I'm Yours" — (Famous). "Cheerful Little Earful" — (Remick) "You're the One I Care For" — (Santly Bros.). "Here Comes the Sun" — (Robbins). No. ? "Sing Something Simple" — (Harms) "Somewhere in Old Wyoming" — (Joe Morris). "Sweetheart of My Student Days"— (Feist). "I'm Alone Because I Love You" — (Witmark). "Springtime in the Rockies" — (Villa Moret). No. 8 "Kiss Waltz" — (Witmark). "I'll Be Blue Just Thinking of You —(Feist). "Maybe It's Love" — (Remick). "Betty Co-ed" — (Carl Fischer). "Little White Lies" — (Donaldson). "Crying Myself to Sleep" — (Berlin) "I Miss a Little Miss' — (Davis, Coots & En gel). "Yours and Mine"— (Villa Moret). and Sid Berman, who is chairman of the member- ship committee, and who nutures "Sid Says." The club meets once every month, at some chosen place, and the next dinner will be held at the Rialto Gardens, where Henri Gendron holds forth with his delightful orchestra. In time, the group expects to become affiliated with the National Sheet Music Club. Brin House to Feature Acts From Publix Circuit; to Have Pit Orchestra (Special to the Herald-World) MILWAUKEE, Dec. 26.— L. K. Brin, operator of the Majestic theatre, local downtown house, has an- nounced a change of policy for the theatre effective Christmas Day. At that time the theatre will feature stage acts provided by the Publix Paramount circuit, augmented by a stage and pit orchestra under the direction of Buddy Fisher of Chicago and the Carla Torney dancers of Milwaukee. The Majestic formerly featured Orpheum circuit vaudeville until two and one-half years ago, when Brin leased the house and installed a sound picture policy. The stage acts will come to Milwaukee from the Chicago and Oriental theatres in Chicago. The Majestic will close for three days, Dec. 22, to pre- pare for the inauguration of the new policy. Brin also operates the Garden, local downtown theatre. Brin has been responsible for a number of inno- vations in Milwaukee screen entertainment including the introduction of sound pictures at his Garden the- atre here. According to Mr. Brin, the change in the trend of amusements makes the return of vaudeville and stage presentations to the Majestic necessary. December 27, 1930 EXHIBITORS HERALD-WORLD 47 w THE VOICE OF THE INDUSTRY LETTERS FROM READERS Valuable to Entire Industry CERTAINLY NO ONE THING SINCE the advent of sound could have stimulated so many exhibitors throughout the nation to- wards attainment of sound perfection as had your plaque idea. Its value to the industry as a whole and especially to those theatres fortunate enough to receive the plaque, is inestimable. We sincerely thank you and highly value its presentation to the Colonial, but I first wish to compliment the Herald-World in conceiv- ing this splendid idea, and the great amount of benefit which has accrued through its ex- ecution.— W. B. McDonald, Colonial theatre. Inc., Eugene, Oregon. Recommending — WE JUST PLAYED DAWN PATROL (FN) three days and I want to reservedly recommend it to all exhibitors. It is quite a wonderful picture that will please and should do good business if boosted hard in advance. It has no women, yet they will not be missed. The story tells the ruthlessness of war, its horrors, its glories, and great heroism of the aviation corps in face of terrific odds and risks. The story is fine, the cast is perfect, photography wonderful, sound good, dramatic appeal exceptional. Be sure and get it. Bar- thelmess, Neil Hamilton, Douglas Fairbanks, ]r., do fine work. Other recent fine plays are Montana Moon (MGM), with Joan Crawford; Top Speed (FN), with Joe E. Brown's great big mouth (which seemed to captivate everyone) ; The Unholy Three (MGM), Chaney's last, which will draw; Road to Paradise (FN), Way Out West (MGM), Sweet Mama (FN), and Scarlet Pages (FN). They Learned About Women (MGM) failed to draw. Chasing Rainbows (MGM) was a disappointment to us. We picked it for 'best nights, Sunday, Monday, Tuesday, but it flopped. Not as good as we expected. Probably a good picture once, but we got a print all chopped up, which spoiled the con- tinuity and gave a half-finished picture. "They Learned About Women" is not a big picture. It has a poor ending and poor vaudeville acts. Sons of the Saddle (U) with Ken Maynard, who is not an all-around ac- tor (hut he can ride and shoot well) is a pretty fair picture. We tried out Universal's first comedy in Paries Vouz. It's a knockout ! [f they have more like it, it will be grand. Metro's Our Gang in Bear Shooters is pretty slow but went over fairly well. Metro's Colortone, Shooting Gallery, a musical toy doll act, is very pretty and pleases. Educa- tional does not seem to give us just what we want. Match Play, a golf comedy, is fair. Bulls and Bears is fairly funny. The trouble is with their action. It is slow, and the stunts are hooked up together in a slow, forced manner. Too much talk, not enough speed. Andy Clyde is in nearly everyone, and we out here do not think Andy is a bit funny, which is just too bad for us. We wish Educational would put Lupino Lane in more of their comedies, for he is fine. People seem to like the animated cartoons best of all. Business in November took a nosedive, and we are having a hard time to get by. The three actors in the last two months to please my patrons most were Walter Huston in The Bad Man (FN), Ramon Novarro in Devil May Care (MGM), and Joe E. Brown in Top Speed (FN). No actresses have pulled for us of late, what's the matter? Are there no drawing NOTICE D. J. Harkins is not an author- ized representative of EXHIBI- TORS HERALD-WORLD. cards among the women anymore? Nancy Carroll is the last to register, and now that she is going in for society drama, she will cease to draw soon. I have Bebe Daniels in "Rio Rita" this week. Maybe she will bring 'em in. — Philip Rand, Rex theatre, Salmon. Ida. Most of 'Em Went Over HERE ARE A FEW PICTURES 1 would like to report on. Troupers Three (T). Did good business on this and every- one was pleased. Lots of laughs but too much Rex Lease singing and love-making. Border Romance (T). Viery weak picture. Classed by some as the weakest talkie every played here. The Unholy Three (MGM). Excel- lent and did extra good business for this year. Broadway Hoofer (Col). Seldom has a picture drawn such consistently good re- ports as this. Unfortunately it was not known in this territory and I did not do the business the picture warrants. Women Everywhere (Fox). Some liked it, some didn't. Would class it as just a picture and it just paid out wages. — B. R. Johnson, Orpheum theatre, Kerrobert, Canada. Book Shop and Reviews! DO PEOPLE IN THE MOTION Pic- ture industry ever read a book, even a book- that may contain extremely valuable infor- mation, pertaining to their own business? And what does your company, the leading periodi- cal in the field, do to encourage them in the habit of dipping their noses between the leaves of a book? The answer to the above are "no" and "nothing." I read in the December number of the Journal of the American Institute of Electri- cal Engineers, of which I am a member, a notice stating that the McGraw-Hill Publish- ing Co., had brought out a volume No. 8 of the Harvard Business Reports containing descriptions of sixty-six (66)' actual problems in the motion picture industry and the meth- ods with which they had been met and solved. Having a soft spot in my heart for the mo- tion picture industry (reasons too lengthy to enumerate here) and being, like a goodly per- centage of electrical engineers today, unem- ployed, thought T, T would read this volume and perhaps write a review for one of the leading papers in the field and thus turn an honest ten or twenty dollars. So I perused all of the papers available at the New York Public Library, and horror of horrors, none of them had anything that resembled, in the slightest degrees, a book column, and most of them didn't even carry advertisements of books pertaining to the industry! How do you account for this condition? And don't you think that it is incumbent upon you, and the other trade journals, to do a little more than merely carry blurbs and long trains of adjectives coupled together describ- ing latest film production. (Golly, I bet Some of those advertisement writers don't know of the existence of such books of Roget's Thesaurus, which would help them in describ- ing their latest pets.) I don't know whether I will ever again be employed in the motion picture industry, but I tell you that the volume in question makes intensely interesting reading. It contains some six hundred and eighty (680) pages and describes cases ranging from the economic studies made in selecting sites for prospective theatres to such subject as "marketing studies in film distribution" and "consumer advertis- ing of motion pictures." And the book has been made possible by the financial assistance of Mr. J. P. Kennedy of the Pathe Co. Yea, verily, a prophet is not without some honor save in his own coun- try. Yours truly. — Louis Mackler, Mem A.I.E.E., 33 West 39th St., New York. TV". Y. Acoustical Concern Opens New Philadelphia Branch A complete sales, servicing and engineer- ing unit has been opened at 1734 Ridge avenue, Philadelphia, by Kendall and Dasse- ville, Inc., of New York. The new branch office will handle acou stical equipment for Eastern Pennsylvania, New Jersey and Delaware. Twenty houses in the Comerford cir- cuit have already contrasted for the Kendall and Dasseville equipment, while Lewen Pizor will use it in 11 of his theatres. Nine houses of the George Kline chain are to get similar improvements. Five theatres, the Ridge, Grand, Jackson, Diamond and Ritz have already been acoustically cor- rected by the Kendall method. 27 Dynamic Reproducers Required for Amplifying In Double Dance Studio Twenty-seven dynamic reproducers have been hooked up in a novel sound amplifica tion system installed in the Arthur Murray Studio of Dancing, New York. The studio occupies six stories in two separate buildings, creating a definite tech- nical problem in amplification to provide adequate dance music for the large classes 48 EXHIBITORS HERALD -WORLD December 27, 1930 ^ CLASSIFIED Advertising Ten cents per word, payable in advance. Minimum charge, $1.00. Copy and checks should be addressed Classified Ad Dept. Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111. The Recognized National Classified Advertising Medium Mail Order Bargains BEWARE OF SECOND-HAND SOUND EQUIP- MENT — EVERYTHING WE ADVERTISE IS BRAND NEW — SHIPPED FROM ORIGINAL MANUFACTURER TO YOU— WE HAVE THOU- SANDS OF SATISFIED CUSTOMERS THE WORLD OVER— Powers and Simplex Parts, 20% off; Aperture Masks, $3.90; Half Size Lenses, $26.46; Automatic Arcs, $152.50; G. E. Rectifier Bulbs, $5.95; Rectifiers, $89.75; Exit Lights, $2.67; G. E. Mazda Lamps, 20% off; Genuine RCA Tubes, 30%off; Re- winders, $3.95 pair; Turn-tables with Resynchronizer, $49.50; Sound-On-Film Heads, $198.50; Photocells, $14.95; Optical Systems, $29.50; G. E. Exciter Lamps, 98c; Head Amplifiers, $29.60; \i h. p. True Synchro- nous Motors, $29.50; Samson Pam No. 39 (six tube) Amplifiers, $54.45; Pam No. 19 Amplifiers, $69.15; Jensen Concert Speakers, $17.85; Audak Tuned Pro- fessional Pickups, $33.95; Audak Heads, $8.97. Many other values. Write S. O. S. Corporation, Dept. E. H., 1600 Broadway, New York City, N. Y. THEATRE SOUND PRODUCTS AT WHOLE- SALE— Aperture masks for Powers or Simplex Pro- jectors, $3.75; Samson or Webster (Racine, Wis.) «ix tube Amplifiers, $53.50; Jensen Speakers, $16.50; Audak tuned Pick-ups, $21.50; Giant Racon Expoten- tial Horn, complete with Unit, Exciter and Trans- former, $107.00; Samson Qualpensators, $11.00; Automatic reflector Arcs, $147.50; Head Amplifiers, $24.50. Theatre Sound Service, 130 Clinton Avenue South. Rochester, New York. Theatres for Sale or Rent FOR SALE — 350 seat theatre. Illinois town of 1,000. Only theatre seven-day town. Excellent sound. Address Blackhawk Theatre, Oregon, Illinois. CAN SELL YOUR THEATRE QUICKLY. Send particulars. Albert Goldman. 5 S. Wabash Ave Chicago, Illinois. FOR SALE— NEW STATE THEATRE, Napoleon, Unio. Seven hundreds seats. Western Electric Sound; eounty seat; no competition. Also Phototone Film and Ui«c. Address Clark M. Young. Bowling Green, Ohio THEATRE FOR SALE— 425 seats, only playhouse ■i town Ilargain for cash. Address Colonial Theatre, Bradford, Vermont. Theatres Wanted WE ARE EXPERTS on theatre sales and pur- ba*e Send particulars. Albert Goldman, 5 S Wabash Arc, Chicago, Illinois. WANTED TO BUY OR RENT— Modern theatre m lower Michigan. Address Box 531, Exhibitors Herald-World. 407 S Dearborn St., Chicago. Illinois Help Wanted ATTENTION PROJECTIONISTS, MANAGERS. THEATRE OWNERS! Earn huge commissions offering the finest money-saving motion picture equip- ment. Two absoutely required in every booth. En- thusiastic satisfaction of purchasers guaranteed. You talk — we do the rest. A spare time proposition. Ad- dress Box 535, Exhibitors Herald-World, 407 S Dearborn St., Chicago, Illinois Positions Wanted A YOUNG MAN WANTS A JOB IN A THEA- TRE— I am experienced. Janitor, Doorman, and handy at stage managing. Also a young man desires to do operating. Have about all the experience needed to run any machine. Address Alfred R. Grueschow, 137 5th Ave., West Bend, Wisconsin PROJECTIONIST FIVE YEARS; EXPER1 ENCED ON WESTERN ELECTRIC and other sound equipments. State salary; go anywhere. Reference? Address Wayne Smith, 629 Burton Ave., Eureka Illinois. MOTION PICTURE OPERATORS AVAILABLE. Experienced on Western Electric. Write Associated Projectionists, 103 North Rowan Avenue, Los Angeles. California. THEATRE MANAGER— Consider $25.00 week- start. Address Edwin Wilkins, Refugio, Texas. THEATRE MANAGER— Live-wire, wishes to n< gotiate with chain or independent theatre; 15 yean experience. Can produce results. Address Box 533 Exhibitors Herald-World, 407 S. Dearborn St., Ch cago, Illinois Equipment for Sale BIG BARGAINS— Re-built Simplex Motor Driver Machines with type "S" Lamp House* with late typf flat belt friction drive ipeed controls, $300.00 each Re-built Powers 6B Motor Driven Machine, $235. Of each. Re-built Powers 6B Moton, $115.00 each. De luxe Motiograph machine, $250.00 each. Big stock of rebuilt exhaust and oscillating fans for DC and A( current. Generator*, all makes, ticket telling ma chines, film container*, etc. All at bargain price* foi immediate shipment. Write for bargain list. Illinois Theatre Equipment Co., 1150 South Michigan Ave.. Chicago, Illinois FOR SALE — One Powers 6-B mechanism serial No 43571 first class condition. Address W. Raffensber ger, care of Rialto Theatre, York, Penna!, FOR SALE — Disc Talking equipment complete. guaranteed good condition. Will trade for Arc Lamp* and Generator, or upholstered seats. Address Old Trail Theatre, St. Clairsville, Ohio. BARGAINS IN NEW AND USED THEATRE EQUIPMENT — Powers and Simplex projectors, screens, lenses, sound reels, talking picture equip- ment and accessories, proportional apertures for all projectors. Everything for the theatre at reasonable prices. Write your needs. Address Box 536, Exhib- itors Herald-World, 407 S. Dearborn St., Chicago. III. FOR SALE — Pair Royaltone turn-tables with drive gears for Simplex, three Audak Pickups, used four months, $150.00. Photoplayer Organ complete, $350.00. Address Kelly Theatre, Wakeeney, Kansas. A BARGAIN— COMPLETE OUTFIT FOR YOUK THEATRE — Two Powers machines with Simplex Mazdas; complete disc equipment including DeCoster Speaker. Everything you need to bring results. $675.00 cash F. O. B. takes complete outfit. Will not sell separately. Address Box 537, Exhibitors Her aid-World, 407 S. Dearborn St., Chicago, Illinois. THEATRE EQUIPMENT, new and used. Opera chairs, projectors, screens, generators, rectifiers, re- lecting arc lamps, etc. Write for bargain list and catalog. Address Movie Supply Co.. 844 Wabasb Ave., Chicago, Illinois. FOR SALE — ATTENTION INDEPENDENT DEALERS: Simplex large and small magazine roll- ers, and Asbestos Heat Shields, made of the best grade heat resisting material. Write for prices. Ad- dress Joe Spratler, 12-14 East Ninth St.. Chicago. Illinois. FOR SALE — Rebuilt Powers and DeLuxe Mono- graphs, $90.00. New DeVry Projector and Camera, half price. Zenith Projectors, Stereopticons. Lamp- houses. New lenses, $5.00. 300 reels film. Bargain lists. Address National Equipment Co., 409 West Michigan Street, Duluth, Minn. ADDITIONAL CLASSIFIED ADVERTISING ON FOLLOWING PAGE December 27, 1930 EXHIBITORS HERALD-WORLD 49 Organs for Sale PIPE ORGAN FOR SALE— Robert Morton The atre Pipe Organ in good condition for sale cheap. Address Princess Theatre, White Hall, Illinois. FOR SALE) — Two Manual pipe organ. Special built instrument. Cost $10,000. Four years ago. Give iway price. Write Strand Theatre, Lawrence, Mass. Equipment Wanted WANTED— BRASS LOBBY FRAMES combina- tion for one sheet and set photos. Address Ben Urinck, West Point, Iowa. WANTED TO BUY— At best cash prices. Simplex Projector* — Mechanism or complete machines. Ad dress Joe Spratler, 12-14 East Ninth St.. Chicago. Illinois. WANTED — Peerless or Simplex projectors, also Strong reflector arc lamps. State price, condition and number of machines. Will pay cash, or one- third down and balance C.O.D. Address Box 337, Exhibitors Herald-World. 407 S. Dearborn Street, Chicago, Illinois. HIGHEST PRICES paid for used opera chairs, projection machines, etc. Address Movie Supply Co., 844 Wabash Ave., Chicago, Illinois. WANTED TO BUY OR EXCHANGE— Two Peer- less Reflector-Arc Lamps, (Peerless or Strong) also new or used Rectifier, or Generator, for Powers 6-B Projectors. Have 2 Powers Mazda Lamps and Powers Arc Lamp Houses. Must be in good condition and bargain. Give best terms in first letter. Address Columbia Theatre, 4945 Columbia Avenue. Dallas. Texas. Chairs for Sale FOR SALE— 1000 Upholstered Squab Seats. Panel Backs covered in imitation Spanish Leather. $2.00 each; 500 Upholstered Chairs with Squab Seats, cov- ered with imitation Spanish Leather, Veneer backs, $1.80, each; 1500 Used 5-ply Veneer Chairs, $0.90 each. Illinois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. 1500 High Grade Heywood- Wakefield Spring Con- structed Chairs covered in imitation Spanish Leather; 500 Andrews Spring Constructed Panel Back Chairs in imitation Spanish Leather; reasonable prices. Illi- nois Theatre Equipment Co., 1150 South Michigan Ave., Chicago, Illinois. OPERA CHAIRS, seats and backs for all makes five ply, at prices that save you money. Jobs in new and used chairs. Address Redington Company Scranton, Penna. BIG BARGAIN in used Opera Chairs, 600 up holstered, 800 veneer. Address Movie Supply Co.. 844 Wabash Ave. Chicago, Illinois. SPRING CUSHION OPERA CHAIRS— 18, 19 and 20 inches. All brand new. Greatest bargains in the country. Write today for exact photographs Please advise amount of chairs required. C. G. Demel, 845 S. State St, Chicago, Illinois. Managers' Schools LEARN Modern theatre management and theatre advertising. Through approved home-study methods. the Institute has successfully trained hundred* ot theatremen. Free particulars. Address Theatrr Managers Institute, 325 Washington St.. Elmira Vew York. Projector Repairing BEST SHOP for repairing projection machine*. Prompt service, reasonable prices. Address Movi« Supply Co., 844 Wabash Ave., Chicago, Illinois. SKILLED MECHANICS, specialized tools, and . •hop equipped for but one purpose can offer yon nothing but the best in repair work. That is what I have, and I can offer you the best in the overhaulinj of your motion picture machinery equipment. One of the oldest repair men in the territory, and servini some of the largest houses. Relief equipment fur nished free. For results bring your work to Joseph Spratler, 12-14 E. Ninth St.. Chicago. Illinois. Printing THEATRE ADVERTISING— 1,000 3x8 Dodger*. 11.00 prepaid; 100 11x14 Window Cards, $2.10, post age extra. Cash only. Address King Shepriot Warren, Illinois. Renew Your Old Screen HAVE YOUR OLD SOUND SCREEN RESUB FACED — Old dirty screens made like new. Write or phone the Re-Nu Screen Surface, 5420 Potomac Avenue, Chicago, Illinois. Phone State 6130 and Mansfield 6875 Insurance THE BIGGEST SAFEGUARD FOR YOUR BUS1 NESS is the sure protection afforded by insurance. BUT insurance improperly written is itself a loss ol money to you. For ten years we have made a study of the theatre's insurance needs. Call on us or write us. Address Jules Juillard & Co., Room 937. 175 W. Tackson Blvd.. Chicago, Illinois a yy The results obtained from the ad were entirely satisfactory So writes Mr. John E. Allen, Rochester, New York, using Herald-World classified advertising to pro- cure needed equipment. Proving again that EXHIBITORS HERALD- WORLD Classified Ads are the shortest and surest distance between two points — The SELLER and The BUYER. J 50 EXHIBITORS HERALD-WORLD December 27. 1930 W Do You Remember CHICAGO PERSONALITIES By JTM LITTLE IT'S too late in the day, and also, in the year, to write a Christmas Carol. For the past half hour we've been dreaming of a sandwich, a tantalizing little sheaf of dough that will dance gayly on its earthen stage before — we thought we saw one dancing through the doorway a minute ago, but we are so tangled up in this machinery that we couldn't chase it. And we're somewhat doubtful as to the efficacy of attempting to write an appropriate comment about cherubs and new years and things — of worldly interest, no doubt, but to us — well, we're all untangled and we'll be back for a concluding paragraph in about fifteen min- utes, unless we find that one sandwich will be lonesome. \17E'RE back, and we'll finish this New New Year" — add mine too." Thanks, Fred. * » Year's business in a hurry. We hope that throughout the year 1931 you can go out and get a delectable sandwich, a steaming cup of coffee (perchance a streaming stein of beah) and then puff at the fragrant weed — any time you feel life it. * * * The past year has been a pleasant one. The many acquaintances that we have made along the Row have made our weekly jaunts along that famous avenue delightful, and the verbal repasts that we have enjoyed give the year a lustre that cannot become dull merely because another year is coming to supercede it. * * * Again we must commend the ushering t'orces of the theatres within the Loop, and if we had time to attend those located in the communities, we feel sure that the commenda- tion would include them also. It is the cour- tesy that is shown by these young gentlemen, and especially the way in which they aid in alleviating the hardships that attend the wear- ing of overcoats. It certainly is bouyant to anyone's spirit to find that the heavy piece of tailoring is slipping up onto one's shoulders as though by magic. None of that shifting and struggling that seems to be required to get a recalcitrant muffler in place. And turn- ing to see where the magic originated, one finds a — smiling, trim figure that bows politely and goes back to its duties. * * * Ernie Pickler, who has been with United Artists for the past five or six years in the capacity of salesman, special representative and manager, is now working in the city ter- ritory. Sometimes we think we'll push through the crowd of exhibitors that jam his e just to throw in a friendly "hello," but when we see him talking to them, and see the satisfied and contented expresisons on their faces (he is a whale of a good salesman) we just haven't got the heart to do it. * * * I- red S. Meyer dropped us a pretty card from .Milwaukee, and the verse on it was dif- t, and that's saying something, but — that is what you'd expect from Fred. We won't put it into verse form, but even if it is written in a "prosaic" style, you'll get the rhythm. Here it is. " — the same to you. And when you awake on the first to the shouts of "Happy And now, a Happy New Year to Everybody New Year" — add mine too." You bet we will. Charlie Loewenberg — we haven't written about him tor so long that we're somewhat ashamed of the fact — has gotten out about the neatest little Christmas card that we've seen in a long time. As you all know, the destinies of the Fox Strand in Madison are under his tender guidance, and although he has added radio announcing (with an occa- sional song) to his list of duties, he still had time to create a masterpiece that "admits no defeat." Arriving too late to be made into a cut, we shall try to give you the gist of the affair, and still try to maintain some of its pristine dignity. . It's a manager's pass, sent out by the Joy Theatres corporation from its Happiness the- atre. Santa Claus is president (there must be one) and its good for the entire year, includ- ing Saturdays, Sundays and All Days. Charlie's manager, and — well, there's not much more to be said. The Happiness theatre must be all the name implies — and just a little bit more. * * * Sono Art-World Wide's "Costello Case" is scheduled to open at the Wood's theatre sometime in the near future. * * * Having mentioned the Filmack company, we should also mention that an expansion is taking place, not as far as space is con- cerned, but in the matter of equipment. Irving Mack now has the rear room of his "suite" fixed up so that it looks almost like a printship, with the exception that the press is still bright and shiny, and the desks, at which artists are busy lettering, belie the fact, but one thing was particularly notice- able. There was a rush of business in the air. * * * J. Paley, who has been in the exhibiting business for — well, we won't make any con- jectures, seems to have a pretty sound idea concerning so-called "bum business." And it's this. If exhibitors would only take the time to study and seek remedies, for their individual theatres, instead of wondernig what the other fellow is doing, things might be different. We think it's a good thought. "Jim," as he is known, has the Empire, Imperial and Indiana, and we hope he fa- vors us with a chat some other day. * * * We're always amazed when we happen to drop into the projection room on the sixth floor of the Universal building, and watch Henry Igel thread film into the machines. Seems to be a lot easier than threading a needle, but when you watch him closely, and see all the little corners, and wheels and etcetra that the "ribbon" has to go When Steve Montgomery opened the Box Office Attraction Company in the Mailers Building?— 1914. When Weiss Brothers operated an inde pendent exchange on Washington Street, and Harry Weiss was a booker? — 1910. When Dave Mundstuck owned an indepen- dent exchange on Washington Street, and Si Griever was booker?— 1910. When Eddie Silverman was booker for Selz nick? When Marks Brothers opened the -Colonial theatre on Halsted Street? When the writer introduced the first Stage Production in Chicago at the New Park the- atre before Balaban and Katz completed the Central Park? When Floyd Brockell was manager of the Artcraft Exchange in the Consumers Build- ing? When Armstrong was president of the Op- erators' Union? When Winkler was head of the Musicians' Union ? When Applebaum operated the Wonderland theatre on Milwaukee Avenue? — 1906. When Frank Galkin opened the Paragon theatre at 51st and Prairie? — 1907. When Lipton Astracan, now foreign repre- sentative in China for Universal, came here from Russia, and worked as an errand boy in the Lamelle Exchange on Lake Street? When Alfred Hamburger was the largest theatre operator in Chicago? When operators worked in the H. & H. Film Company on Dearborn Street during the day as inspectors in place of girls? When Max Goldstein managed the Artcrafi Exchange in the Consumers Building? When Jimmie Granger was secretary to the Police Commisisoner in New York? When Felix Feist was manager of the Alco Program Exchange in the Schiller Building in Chicago, and I was his country salesman? —1912. When Clyde Eckhardt worked for a circus? When Jack Willis managed the General Film Company? When Zach Harris managed the Fox Office in the Mailers Building?— 1912. When the Fox Film Company released the first specials, namely, Dorothy Donnolly in "The Thief," Edmund Breese in "Walls of Terico," Thelma Barr and Edmund Jose in "A Fool There Was," and "St. Elmo"?— 1912. When Jimmie Coston was an elevated guard, and then opened the Federal theatre? When Jimmie Eggert and Margie O'Rourke were a sensation at the Rose theatre on Madi son Street singing illustrated songs? When Sam Katz operated the Wallace the- atre? When Sam Denbow was a special represen- tative for Fox in Chicago? When Henry Ellman was selling papers at 35th and State Streets? When (Old Pop) Lesserman was a sales- man for Carl Lamelle in Chicago? — 1909. When Major Funkhauser was the head oi the Censor Board and a nemesis to the ex- hibitors of Chicago? When C. W. Bunn, now general sales man ager for Westinghouse Sound Department, was manager of the Pathe Office in Chicago r —1915. When Cresson Smith, now western division manager for United Artists, came here from Pittsburgh to manage the Metro Office? — 1916 " 'e are greatly indebted to Leo B. Salkin, manager of the Oriental theatre, for this de- lightful column. You'll all agree, no doubt, that 1905 is some time ago as time goes when measured icith a motion picture ruler. around and through — well, the only thing that we can figure is that Henry knows his business like nobody's business, and that's probably why it's enjoyable to drop in and look at a picture. Any picture can have this charming, atmospheric COLOR JjjVERY mood of the screen can be ex- pressed in charming, atmospheric, over- all tints, by means of Eastman Sono- chrome Tinted Positive Films. They re- produce sound with striking fidelity, being designed especially with this func- tion in mind. Best of all, they can be used in any picture, for they cost no more than ordinary black-and-white positive film. EASTMAN KODAK COMPANY ROCHESTER, NEW YORK J. E. Brulatour, Inc., Distributors New York Chicago Hollywood (ADVERTISEMENT) ^,. "NEW MOON" CAPTURES BROADWAY AT ASTOR $2 OPENING EXH IBITO RS RALD W Adam had the right idea when he said: "LETS TURN OVER A NEW LEAF!" Resolve To Show Only The Best Pictures In 1931! And here's the way to start — HAPPY NEW YEAR! GRETA GARBO in INSPIRATION. Clar- ence Brown, director With RobertMontgomery, Lewis Srone, Marjorie Rambcau MARION DAVIES in THE BACHELOR FATHER. Richly human, uproariously funny. An- other "Let Us Be Gay." Based on Belasco's stagehir With Ralph Forbes. Direc- ted by Robert Z Leonard Marie DRESSLER- Polly MORAN in RE- DUCING. With Anita Page, Lucien Littlefield. Directed by Chas F, Riesner Joan CRAWFORD in PAID. Based on Bayard Veiller's play *' Within The Law." With Robert Arm- strong, Marie Prevost Directed by Sam Wood. Lawrence TIBBETT Grace MOORE in NEV MOON. With Adolph Menjou.RolandYoung. Boo and lyrics by Arthur Han merstein,2nd, Frank Mand< and Lawrence Schwar. Music by Sigmund Romberg Directed by Jack Conway. THE GREAT MEADOW1 With John Mack Brown; Eleanor Boardman, Lucill I La Verne, Anita Louise! Gavin Gordon. Based 01 ■ today's best-selling novel b" Elizabeth Madox Roberts Directed by Charles Brabin M ETR0 - GO LDWYN - MAYER ■ r t \ \ n-y jt i ■ t \